Podcasts about tb media

Could your gym survive without you? Not just for a weekend getaway, but for the long haul? If you don't have systems in place, the answer is "probably not."Without systems in place, everything falls to you, from cleaning the bathrooms to closing sales. And although your ego might like that, it doesn't work in real life. Here's Chris Cooper on the least sexy—but most critical—aspect of gym ownership.Links:Gym Lead MachineIncite Tax: Profit First for MicrogymsFree ToolsTimeline:2:14 – Systems keep things from falling in the cracks.4:43 – Systems save you from exhaustion and burnout.6:32 – Without systems, you’ll end up doing everything.8:18 – Systems will help you generate more revenue.9:24 – Systems mean consistency.12:02 – Systems protect your business for the long term.13:03 – Where to learn how to set up great systems.

COVID has hit kids' fitness bad. No more gym class. No more sports. No more recess.Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes. But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business. Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coaching education course. Here, they joined Chris Cooper to talk about how to find and train great youth trainers and how you can use this post-COVID period to expand your reach to kids who need fitness now more than ever.Links:The Brand X MethodThe Professional Youth Coach CertificationIncite Tax: Profit First for MicrogymsForever FierceContact:info@thebrandxmethod.comTimeline:1:42 – Developing Brand X.7:40 – The decline of physical literacy in kids.12:22 – COVID’s effect on kids’ physical literacy.16:15 – So you need a kids program. Where do you start?21:27 – How to find the right person to lead your kids program.25:35 – How to train your kids coaches, and what the PYCC entails.27:35 – “Kids trainers should be the best-educated trainers in the world.”30:58 – What the online PYCC brings to the table that in-person training doesn’t.33:55 – The opportunity at your doorstep.

Do you avoid feedback like you avoid checking your bank account?Well, you shouldn't avoid either, but today, we're talking about client feedback—and the good kind requires more than an anonymous survey.Here, Chris Cooper explains exactly what you have to gain by picking up the phone and talking to your members.Links:Incite Tax: Profit First for MicrogymsArboxGym Owners UnitedTimeline:2:45 – Why you shouldn’t always listen to the squeakiest wheel.3:37 – What you should ask your clients.6:15 – Building relationships and improving your business: Two birds, one stone.9:00 – Why you shouldn’t fear feedback.10:30 – How you can use feedback to put your clients on a pedestal.

There are a million things you can do to make your gym business better, but all too often, paralysis by analysis means you do nothing at all—or do everything poorly.That's why we created the #unbreakable55 challenge: Do one thing per day, five days per week, for 55 weeks. The tasks are simple—but not easy—and at the end of the 55 days, your business will be stronger.Listen to Chris Cooper explain the challenge here, then join the #unbreakable55.Links:Incite Tax: Profit First for Microgyms#Unbreakable55AGuardJoin the Gym Owners United group on FacebookRegister for the Two-Brain Summit 2020Contact:chris@twobrainbusiness.comTimeline:1:21 – What is the unbreakable55 challenge?3:55 – How to get clients to do a goal-review session.5:47 – Publishing content means more than an Instagram post.8:49 – How to implement a process improvement.11:14 – Ways to praise staff members.12:28 – How to talk to new people about your business.15:07 – Why the unbreakble55 challenge works.

Every client has unique goals and unique ways of achieving them. Group classes and the occasional nutrition challenge might work for Bob, but maybe Sarah would thrive better with a hybrid group-/personal-training membership and regular nutrition check-ins.That's what the Prescriptive Model is all about: finding the right path for each client. Your client will have more success and you'll generate more revenue—either by providing more services or increasing length of engagement. Here, Certified Two-Brain Mentor Brian Zimmerman breaks down how the Prescriptive Model can help both you and your clients and what it looks like in practice.Links:Incite TaxGym Lead MachineMake More Money for Years: Amazing Client OnboardingThe Prescriptive Model: Your Key to Survival as a MicrogymThe Surge: Why Some Gyms Are Thriving After COVIDRegister for the Two-Brain Summit 2020Timeline:2:01 – What is the Prescriptive Model?6:55 – How the Prescriptive Model leads to increased revenue.15:55 – The Prescriptive Model in practice.21:27 – How the Prescriptive Model increases your value.28:10 – Role playing: The Prescriptive Model in action.36:40 – Accountability, metrics and carrots.38:23 – Making the sales process feel natural.40:54 – How to introduce the Prescriptive Model to current clients.45:42 – How the Prescriptive Model can help you stand apart.

Sales goals. Bills. Staffing issues. Government restrictions. Angry members. Competition that doesn't play by the rules.There's no shortage of stressors for gym owners, and that will be true even after the COVID-19 pandemic. The key isn't to try to make it all go away—there is no one "next thing" that will make your life easy—but to learn to recognize and manage stressors in constructive ways. Certified Two-Brain Mentor Colm O'Reilly has spent decades learning to manage his emotions and reframe them in healthy ways—ever since he survived attempted suicide as a young adult. Here, he shares tactics for getting through tough times and coming out better for it.Links:The Mental Health Plan"Lost Connections"Conscious Leadership"The Mindful Athlete"ArboxRegister for the Two-Brain Summit 2020Forever FierceFree ToolsTimeline:2:08 – Why Colm O’Reilly tried to take his own life.10:00 – Talking about mental health.12:57 – Why denying your emotions doesn’t work.15:58 – Learning to accept emotions.21:45 – Emotions and stress will never be static.23:53 – The story you’re telling yourself.26:38 – How to reframe negative thoughts and emotions.32:07 – The difference between acceptance and resignation.37:06 – How to process emotion in a healthy way.45:09 – Encouragement from the future.49:32 – Resources for developing good mental health.52:06 – The Mental Health Plan.53:29 – 21 days of mindfulness exercises.

The floors need mopping. There's a new class that needs coaching. Sales calls to be made; marking campaigns to run. Oh, and there's that great new partnership opportunity you said you'd look into.All these things are important, but you can't do them all—and it's not just an issue of delegation. Some ideas, no matter how good, won't fit your vision. You've got to learn to say "no." Certifed Two-Brain Mentor Josh Martin will teach you how.Links:"The Five Filters"Two-Brain Coaching First Degree CourseJames ClearThe 11 Best Books of 2019 For Gym OwnersDriven NutritionArboxRegister for the Two-Brain Summit 2020Timeline:1:55 – When entrepreneurs become martyrs.4:50 – What’s “too much”?10:27 – When saying “no” can benefit someone else.15:58 – How to determine when to say “no.” 20:10 – Standing your ground.26:41 – How mentorship can help you avoid potential pitfalls.28:11 – Saying “no” and the Five Filters.29:55 – How to overcome FOMO.35:38 – Resources for good decision-making.37:04 – If you give, you gotta take.40:04 – Remember your Perfect Day.

Can't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free.Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime. Links: The Broke Gym Owner's Guide to MarketingFree ToolsTake the TestContact:chris@twobrainbusiness.comTimeline:3:20 – Selling to your current and former clients.7:25 – Selling to future clients.10:12 – Strategies for affinity marketing.19:33 – Getting over fear.27:23 – Make conversation, not a sales pitch.29:09 – The power of coffee.33:25 – Marketing at your clients’ workplaces. 36:05 – How to use lead magnets to bring in new clients.40:00 – Make your clients famous.44:56 – Digital engagement.

If you own a gym, you're not just a business owner; you're a leader. Your staff and clients look to you for guidance and inspiration, and how you respond has a serious effect on the success of your business.Here, Certified Two-Brain Business Mentor, gym owner and leadership expert Andrea Savard joins Mike Warkentin to talk about what it means to be a great leader and how to become one.Links:Register for the Two-Brain Summit 2020WodifyHow to Lead in a CrisisDriven NutritionTwo-Brain Business blogWhen No One Sees Your Vision (and It's All Your Fault)Timeline:2:20 – What is leadership?6:44 – Growing into leadership: trial and error.9:15 – Leaders: Born or built?13:29 – Leading during tough times.17:45 – To become a great leader, observe a great leader.21:48 – Gaining cooperation by building relationships.23:22 – Why authoritarians don’t make long-lasting leaders.26:44 – You have to care—genuinely.31:15 – Be interested in people.33:31 – Great leaders to emulate.35:38 – Characteristics of great leaders in the gym environment.43:24 – The importance of humility.46:49 – How to start strengthening relationships with your team members.

Julie Johnston once made $18,000 in front-end revenue from paid ads in a single month. But there was a problem: She didn't like how those ads represented her business. Yes, they helped her close sales, but the clients weren't good fits.Tired of the turnover and of feeling icky, Julie quit paid ads—and her business didn't die. In fact, she's actually grown her gym by 41 percent since then by fixing what was wrong in her business, identifying her ideal client and marketing to that client for free.Tune in to learn how you can do it, too.LinksCamp RhinoGym Lead MachineForever FierceGoogle My BusinessFree ToolsBook a Free CallTimeline:4:42 – Making money with paid ads—but feeling gross about it.8:34 – Learning from mistakes.11:02 – Get your mission and your client avatar right.13:18 – Build systems based around serving your client avatar.17:50 – Get a mentor.18:30 – Solve your clients’ problems.21:24 – Your secret weapon: “Google My Business”25:04 – Commit to making one post per day.26:30 – The snowball and the long game.30:40 – Getting attention from local media outlets.35:36 – Content creation: Passion is better than perfection.39:14 – Building a following.

When was the last time you brainstormed with the gym owner across town? Or referred a client to a local chiropractor? Or took the local physiotherapist out to lunch?"Networking" is a corporate buzzword, but building a network—an ecosystem—is you how you can grow your business faster and help your clients more—without paid advertising.Here, Chris Cooper shares real examples of how supporting his local ecosystem helped him grow his business and put him in a strong position to give back and help more.Links:Gym Lead MachineForever Fierce"The Go-Giver"What Is Wealth?Join the Gym Owners United group on FacebookFree ToolsTwo-Brain SummitTimeline:1:13 – Building your local ecosystem.7:11 – How investing in your ecosystem can yield returns later on.14:26 – Your ecosystem can also be a safety net.16:09 – Learning from others in your ecosystem.22:54 – Before you can give back to your community, you need a solid foundation.

Adding new programs to your gym is a great way to increase revenue. But there's only so much an owner can do.So how do you add programs without getting burned out? If you hire staff to run them for you, how do you pay them and still make a profit? And how do you find the right person to make a program successful?Peter Brasovan is a co-owner of NapTown Fitness, an Indiana gym with multiple revenue streams that together gross over $1 million a year. The key, he says, is intrapreneurialism: when one rock-star staff member starts a program under the mother business' umbrella.Here, Peter—a Certified Two-Brain Mentor—unpacks the system. You'll learn how intrapreneurialism differs from entrepreneurialism, how to choose your champion intrapreneur, what you should—and shouldn't—do to ensure success and how intrapreneurialism can help you make more money.Links:NapTown FitnessThe $1 Million Gym Built by Two Guys Who Once Rationed Paper TowelsWodifyAGuardJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:2:22 – What is an intrapreneur? 6:21 – How intrapreneurialism benefits employees and employers.14:17 – From yoga class to $190,000 yoga empire: NapTown Fitness’ first experiment with intrapreneurialism.21:25 – What not to do: going too big too fast.25:19 – Why your intrapreneur’s values need to be aligned with your gym’s.27:07 – How intrapreneurialism turned NapTown’s long-unsuccessful kids program into a $60,000 success.30:44 – The importance of defining—and redefining—success.34:17 – Characteristics of rock-star intrapreneurs.42:17 – It’s not autopilot: The importance of mentorship, leadership and communication.49:23 – Taking off the training wheels—and letting go.51:54 – Work backward to set the right financial goals.54:14 – Three simple steps to starting an intrapreneurial program at your gym.

Think you need a gym to make a living as a coach? Think again. In this episode of Two-Brain Radio, Chris Cooper delivers a crash course on how to make a living as a gymless trainer. Maybe you offer digital coaching. Maybe you train clients in their homes or workplaces. Maybe you train them from someone else's gym. Whichever path you choose, you'll need to make smart decisions about pricing, audience-building and operations. Learn from Chris' past mistakes now to make sure you don't make the same ones later.Links:WodifyForever FierceJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:40 – How to move your coaching business online.8:03 – What to figure out before coaching off-site.11:14 – The policies you need to establish for off-site coaching.13:04 – Coaching team athletics. 16:40 – How to run a corporate fitness program.19:17 – Training clients out of someone else’s gym.

How long do clients stay at your gym? A year? Two?Gym owner, chiropractor and Certified Two-Brain Mentor Brian Strump has retained clients for up to 10 years, and even the short end of his average length of engagement is double that of most—or more.Here, Brian shares how cultivating a great gym culture, developing skilled staff and communicating with members regularly can help you create 10-year clients.Links:Live Active CharlotteGym Lead MachineFree hiring plan and job descriptions"The Power of Moments"Join the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:1:59 – The 10-year client: fact or fiction?8:14 – Length of engagement (LEG) is a long game.12:07 – For great client LEG, you need great staff LEG.18:33 – Creating the right environment for your market.22:09 – Cultivating long-term clients from Day 1 and the importance of the client success manager.28:47 – What to do when a client wants to leave.38:30 – How diversifying your offerings helps keep clients engaged for the long haul.

How to you get a client to stay with you forever? Wow them at the very beginning.Brian Zimmerman is a Certified Two-Brain mentor and the owner of CrossFit Jungle Gym. He says average revenue per member and length of engagement are both tied back to a client's onboarding process.In this episode, he joined Mike Warkentin to talk about the critical steps you need to take when onboarding a new client for the best possible long-term outcomes.Links:CrossFit Jungle GymThe Icon ProblemJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallWodifyTimeline: 1:45 – What is onboarding?4:12 – What a great onboarding session means to the client.8:53 – How great onboarding leads to new business opportunities.14:08 – The worst ways to onboard a new client.20:47 – The gold standards of onboarding.30:22 – Onboarding and the emotional connection.40:02 – How to measure onboarding success.

Good gym owners know that exercise alone will only get clients so far. For real results, they've gotta practice good nutrition, too.But what if you don't know how to teach it? Jen Broxterman is a registered dietician of 10 years, a sports nutritionist, the founder of Nutrition Rx and the creator of the brand-new Two-Brain Nutrition Coaching Course. The self-paced course combines an arsenal of science and experience with one-on-one mentorship to get trainers client-ready in as little as a month. She joined Certified Two-Brain Mentor Josh Martin to talk about the details of the course, why it works and how it can help gym owners add six figures or more in annual revenue.Links:The Two-Brain Coaching Nutrition CourseNutrition RxJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:nutrition@twobraincoaching.comInstagram: @nutrition_rxTimeline:2:44 – Why Jen became a registered dietician.8:13 – The method that gets the best results.13:34 – What the course entails.17:01 – Managing scope of practice.22:36 – Who should take the course.25:40 – The mentorship component.27:58 – Course cost vs. return on investment.

When was the last time you turned a potential client away? Rob Connors, owner of Signum Fitness and Nutrition, does it on the regular—and he says his business is better for it. Instead of trying to market to the masses, Rob "niched down" to focus on clients whose goals align with the gym's mission. He also created content strategically to improve his business' Google ranking. The result? More seed clients and a stronger business.Listen to his conversation with Chris Cooper to learn how he niched down and why you might want to, also.Links:Signum Fitness and NutritionCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:02 – “When you market to everyone, you market to no one.”5:50 – Speaking the audience’s language.7:59 – Establishing authority and building good SEO with content.12:08 – Building an audience for his gym.14:32 – Turing potential clients away.

EDITOR'S NOTE: This episode was recorded before the early June events regarding CrossFit Inc. and the statements made by Greg Glassman.Austin Malleolo is a CrossFit OG.He competed at the CrossFit Games for the first time as an individual in 2010 and took 6th place overall. He made four more appearances as an individual before switching to the team competition in 2017.Austin has also been a fixture on the CrossFit Seminar Staff. Here, he talks with Sean Woodland about how his career as a personal trainer led him to CrossFit, the time he got stranded in China and what possessed him to deadlift 600 lb. and run the Boston Marathon—on the same day.Links:The HAM PlanCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:1:19 – On training and coaching during COVID.5:32 – Growing up on the “B” team.6:29 – The first personal trainer to show up for work in a suit.10:40 – Austin’s first Fran.15:24 – Cinch bags and cut-off tees: the 2010 CrossFit Games.19:09 – Joining the Seminar Staff.21:15 – Seminar Staff memories: stranded in China and food poisoning in Korea.23:52 – Competing in the North East.28:58 – Memories of Camp Pendleton.31:38 – On going team.35:40 – The Boston Marathon and the 600-lb. Deadlift.39:20 – The HAM Plan.41:54 – What makes good programming good.43:47 – The perspective-altering effect of parenthood.

Every gym owner worth his or her salt knows you can't out-train a bad diet. So why are you expecting your clients to? A nutrition program will help clients get better results while increasing average revenue per member and member retention. But starting such a program can be confusing—where do you get the expertise? Who should run it? What should you charge for it? Lindsey VanSchoyck is Two-Brain's nutrition business expert, and she's here to unpack all that and more. She spoke with Mike Warkentin about how to launch a nutrition program, how to find the right people to staff it, what to charge, what resources you'll need and how to add revenue with corporate nutrition programs.Links:Precision NutritionWorking Against GravityFree ToolsCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:lindsey.vanschoyck@twobrainbusiness.comTimeline:4:46 – How to start a nutrition program at your gym.6:43 – Do you need a nutrition certification?9:59 – Check your state laws.11:32 – How to set prices for nutrition coaching.16:02 – Assigning clients to staff.19:33 – How much to pay nutrition coaches.21:48 – How to find great nutrition coaches.26:41 – Why you need a nutrition playbook and what should be in it.28:11 – How to find corporate nutrition clients.31:31 – The metrics corporate clients want to see.32:54 – Pricing corporate nutrition programs.35:34 – Converting corporate client employees into ongoing nutrition clients.38:04 – Selling = helping.

Gym owners, you're getting blasted from all sides right now.COVID-19 shuttered your doors. Your clients looked to you for a response to the killing of George Floyd. And just when things seemed like they couldn't get any more complicated, CrossFit Founder and CEO Greg Glassman sent hundreds of affiliate owners packing with his reprehensible comments on Twitter.You feel the weight of a thousand decisions on your shoulders. But you can't take them all on at once. Here's how to focus in the chaos and determine the right next step.Links: Derek Sivers' "Anything You Want"Deaffiliating? Here's What You Need to KnowThe True Costs of Changing Your BrandCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:32 – Dealing with the stress of uncertainty.3:40 – To increase your bandwidth, you need to cut some things out.4:43 – When quitting is the right idea.6:04 – The five filters.12:29 – The hierarchy of information.15:08 – Taking action with the right mentor.18:28 – How to avoid the rabbit holes.

EDITOR'S NOTE: This episode was recorded before the early June events regarding CrossFit Inc. and the statements made by Greg Glassman. Known for his bushy brown beard, hairy physique and that one time he got naked at the CrossFit Games, Lucas Parker is one of the biggest fan favorites of the CrossFit Games.After making his Games debut in 2011, Lucas returned for five straight years, earning a career-best finish of 14th in 2015.He shared with Sean Woodland how he developed his love for movement, why he grew his signature beard, the memorable moment when he gave Kristan Clever quite a view during the Camp Pendleton event and what he's learned after all his years of competition.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @toquelucTimeline:2:09 – Falling in love with movement as a kid.5:49 – Lessons learned from coaches and mentors.9:43 – Finding CrossFit via actor Jason Statham (who doesn’t do CrossFit).12:40 – Becoming a competitor.14:44 – Learning to roll with the punches in his Games debut.16:36 – Why the beard?18:05 – Going “full Lucas” at Camp Pendleton.22:44 – Dealing with setbacks in 2013 and 2014.25:34 – Handing the reins to a coach.28:45 – Withdrawing from Regionals in 2017 and taking a year off.32:20 – Returning to a completely altered CrossFit Games season in 2019.36:54 – Becoming “more of a sponge and less of a hammer.”38:14 – Why he trains alone.40:55 – Lessons learned along the CrossFit journey—and what he still wants to learn.

Marketing has always been challenging. Throw in a pandemic, months of closure and murky, varied reopening plans, and it's no wonder gym owners are unsure what to do.Colm O'Reilly is the owner of CrossFit Ireland, a certified Two-Brain mentor and the Two-Brain Marketing team lead. He joined Mike Warkentin to discuss Facebook ads in the post-COVID era: what works, what doesn't and how to decide what to spend on digital ads.Links:The 7 Best Gym Management Software Platforms: Our 2020 ReviewCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallTimeline:4:07 – Is there a magic bullet?6:38 – Why you shouldn’t go for the quick cash grab.11:59 – What to spend on Facebook ads right now.16:40 – Why lead nurture is more important than ever.19:13 – Developing leads post-COVID: Don’t fear the phone.21:41 – The future of Facebook advertising post-COVID.26:27 – When to boost your ad spend.28:12 – What does a good ad look like?33:29 – How the Two-Brain Marketing course can help you get more leads.35:11 – What kinds of pictures work best in ads?36:54 – Lead magnets post-COVID.39:58 – The top metrics you should be tracking.

Have you ever wondered why you haven't been able to achieve your dreams despite how much you want to? Why you just don't do it, even though you know you have the potential?Michael Bernoff calls that your "average"—the force inside you that keeps you from challenging the status quo and actually taking the steps that would bring you success.Michael is the founder of the Human Communications Institute the author of "Average Sucks: Why You Don't Get What You Want (And What to Do About It)." He joined Chris Cooper to talk about how your average is holding you back and how to redefine it.Links:Michael Bernoff and "Average Sucks"COVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallFree ToolsContact:Instagram: @michael_bernoffChris@twobrainbusiness.comTimeline:1:47 – Defining your average.4:50 – How your average controls you.6:18 – How to improve your average.10:35 – Playing the small game.12:32 – Changing the average with addition, not subtraction.14:13 – Upgrading your identity.17:25 – The comparison trap.23:34 – Dreams vs. wants.29:26 – The step between the average you have and the average you want.34:12 – What COVID-19 can teach you about your business.38:19 – Changing the psychology of expectations.

What exactly is online coaching? What is it not? And is it as valuable as in-person coaching in the gym? Two-Brain Business online coaching specialist Josh Grenell joined Mike Warkentin to shed some light on the subject. He talked about how true online coaching differs from Zoom group-fitness classes, why it's more valuable and how to sell it. He also shared tips for increasing efficiency as an online coach.Links:Progression FitnessCOVID-19 ResourcesOnline Trainer Brad Overstreet on How to Deal With the New Fitness WorldThe Secrets to Success With Online Coaching: Josh MartinJoin the Gym Owners United group on FacebookBook a Free CallTimeline:2:34 – What is online coaching? 6:18 – What isn’t online coaching?8:35 – Does online coaching get results?11:23 – The value of online coaching.12:49 – Online coaching and workload: increasing efficiencies.17:05 – Managing time and setting boundaries.19:49 – How to find clients for online coaching.27:34 – The biggest challenges of online coaching. 31:41 – How to keep clients from canceling by offering customized online training.36:17 – The number-one things new and experienced online coaches should do right now.

What's easier: getting a new client or keeping a current one? Smart gym owners know it's the latter, but unfortunately, the data shows that gyms are only keeping clients about half as long as they should.If you don't want to stay stuck on the treadmill of constantly seeking new clients, you've got to focus on retention—and that means focusing on the client journey.Here, Chris Cooper explains how motivational interviewing, goal reviews and the "learn, design, deliver, refine" model can help gym owners forge deeper connections with clients and retain them for the long term.Links:Precision Nutrition's Five WhysCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallFree ToolsContact: chris@twobrainbusiness.comTimeline:2:46 – The retention treadmill.6:30 – “Learn”: No-sweat intros, motivational interviewing and the five whys.14:55 – “Design”: Prescribing the solution to your clients’ problems.22:16 – “Refine”: The most overlooked part of the retention process.26:36 – No-sweat intros vs. motivational interviewing: When to do which.36:19 – How goal reviews improve retention and revenue.44:35 – Who should perform goal reviews.

If when all is said and done, Cole Sager is remembered for his character more than his fitness, he's just fine with that. But that doesn't mean he's not fit.Cole has been to the CrossFit Games six times in his career and finished in the top 10 thrice. His best career finish was 5th in 2018. He also received the Spirit of the Games award in 2017.He joined Sean Woodland to talk about his time playing division one college football at the University of Washington, how to beat the odds and overcome self-doubt, and why his dad decided to name him after a fictional character portrayed by Tom Cruise.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @colesager35Timeline:1:24 – Training for the Games in a season upended by the coronavirus.4:49 – On being named after a Tom Cruise movie character.6:32 – The small-town mentality and growing up playing football.8:55 – From high-school star to college walk-on.16:25 – Abandoning NFL ambitions for CrossFit Games dreams.21:27 – How Cole qualified for Regionals just a few months into CrossFit.26:43 – Maturing as a CrossFit athlete.31:44 – Lessons learned from his debut CrossFit Games in 2014.35:01 – Dealing with the pressure of being a repeat Games athlete.38:39 – Winning the Spirit of the Games award in 2017 and why being a positive role model is so important.42:41 – Lessons learned from the new structure of the CrossFit Games: No room for error.45:48 – Why Cole is OK with being known for his character more than his fitness.

Over the last few weeks, Chris Cooper has talked about how to rebuild your business post-COVID and how to repackage your services to your clients' individual needs. Now it's time to talk about how to bring these new services to your clients. In this live webinar recorded on May 17, 2020, Chris discussed motivational interviewing, how to structure goal reviews to improve length of engagement, how the prescriptive model differs from upselling and why you should be expensive or free. You'll also get a crash course in content creation and audience building.Links:COVID-19 ResourcesYour Gym 2.0Your Gym 2.0: The Four CornerstonesYour Gym 2.0: Selling Your New ServicesJoin the Gym Owners United group on FacebookBook a Free CallContact:chris@twobrainbusiness.comTimeline:5:50 – Revisiting the prescriptive model.7:43 – Motivational interviewing.12:11 – Updating client prescriptions via goal-review sessions.17:26 – How often should you be doing goal-review sessions, and who should do them?26:41 – How to promote your new services and the importance of affinity marketing.34:29 – Be expensive or be free: the difference between information and coaching.42:14 – Expensive or free in practice: CrossFit.com and TwoBrainBusiness.com.55:18 – Establishing trust by producing content.59:17 – How to come up with good content ideas.1:11:54 – How to get better at producing content.

Steph Hammerman is one of the most well-known adaptive athletes in the CrossFit world. She is the first Level 2 coach with cerebral palsy. She's a cancer survivor and has completed a hand cycle marathon. She also owns Hammer Driven Fitness in North Carolina.Here, she talks with Sean Woodland about growing up with cerebral palsy, beating cancer, how she uses her voice to advocate for others, how she got into CrossFit and why the societal perception of adaptive athletes still has a long way to go.Links:Hammer Driven FitnessCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @stephthehammerTimeline:2:50 – Growing up with cerebral palsy.5:11 – Finding her voice.10:05 – Advocating for others.14:27 – Getting—and beating—cancer.23:24 – How Steph got into fitness.27:08 – Switching from hand cycling to CrossFit.33:04 – Competing at the Crush Games in Miami.35:19 – Becoming a coach to adaptive athletes and able-bodied athletes alike.37:28 – Changing the societal perception of adaptive athletes.39:54 – How to treat adaptive athletes at your gym.

If you've been watching your leads plummet during COVID-19, you're not alone. Certified Two-Brain mentor and sales expert Jeff Burlingame says it's normal right now to see a conversion rate of 25 percent or less. But that doesn't mean you can't sell.Here, Jeff shares what's working and what's not when it comes to sales during the coronavirus crisis. You'll get inside the mind of the consumer and learn how to use affinity marketing, social media and the Help First philosophy to close more sales now and during upcoming periods of transition.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:mike@twobrainmedia.comTimeline:2:21 – The state of sales during COVID-19.6:43 – The consumer mindset.9:12 – Focus on warm traffic.14:38 – How to ask your members for help.23:15 – No fire sales.29:39 – How to get five new clients in three minutes.34:28 – Lead with value.40:53 – How to use Facebook groups to establish trust and authority.43:02 – Adapting the No-Sweat Intro process for times of transition.

Last week, we talked about evaluating your business: Where it is and where you want it to go. Now it's time to talk tactics.In this live webinar recorded on May 10, Chris Cooper walked a group of gym owners through the steps in Two-Brain's Your Gym 2.0 Worksheet Part 2.You'll learn how to create service packages that are perfect for your best clients, what to charge for them and how to integrate nutrition coaching, personal training, group coaching and online programs into hybrid packages. Links:Webinar recordingYour Gym 2.0 Worksheet: Part 2Your Gym 2.0 WorksheetTwo-Brain Coaching coursesCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:chris@twobrainmedia.comTimeline:3:15 – Reviewing the cornerstones of the fitness business.7:53 – Don’t get hung up on sunk costs.10:14 – Determining what your seed clients need: the NPGO exercise.18:30 – Stones, pebbles, sand and water.28:53 – How to set prices.38:22 – Revisiting the prescriptive model.41:04 – Scaling your fitness business without discounting it.44:45 – A sample pricing binder.

You might know that Jacob Heppner is a CrossFit Games veteran, but did you know he's also a nerd?While his friends partied in college, Jacob holed up in the library. And after requesting the "hardest major you have" of his guidance counselor, he chose math. He was pretty good at it, too—his first internship was as a mathematics technician at Fort Leavenworth in Kansas.That's also where he discovered CrossFit. At first, he thought it was a cult. Now, he's a four-time Games athlete with a career-best finish of 6th in 2019.He joined Sean Woodland to talk about his interest in math, his passion for community service and the lessons he learned about being successful under the new Games format in 2019.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @jheppner66Timeline:2:42 – On being terrible at football but bringing up the team’s average GPA.4:45 – The drive to serve others.8:51 – Why math?11:58 – Finding CrossFit at Fort Leavenworth: “Sounds like a cult.”16:15 – Jacob’s first Regional experience.18:38 – Remembering “Thick and Quick.”22:20 – On being top 10 in 2015 and 2016.24:54 – Two years of setbacks.29:40 – Making a comeback in 2019.34:04 – Lessons learned from the new Games format.35:54 – The return of the dreaded handstand push-up standard.40:11 – Becoming a content creator.43:56 – Learning to appreciate the platform he’s been given.45:25 – How the CrossFit community stands apart.

The coronavirus crisis has changed everything, and that includes advertising.Digital-marketing expert Mateo Lopez went down the rabbit hole to discover what successful gym owners and sales gurus are doing to make sales during lockdown.Here, he and Mike Warkentin of Two-Brain Media examine real fitness ads from clients of a fitness sales guru, discovering some key patterns along the way.Links:COVID-19 ResourcesFree ToolsJoin the Gym Owners United group on FacebookBook a Free CallContact:mateo@twobrainbusiness.commike@twobrainmedia.comTimeline:2:41 – Why you might consider a lead ad during this time.6:11 – Going down the rabbit hole: What are the online fitness sales gurus doing?11:57 – Using the sales guru’s landing page to find testimonial clients.16:19 – Pattern point no. 1: narrowing the niche.21:35 – Pattern point no. 2: the five-day challenge.26:44 – More testimonial-client ads: Different niches, same pattern.38:35 – Creating warm leads with low-barrier offers.40:19 – Streamlining the system to take home more money.44:14 – It’s not actually about the ads; it’s about the service.

The coronavirus crisis isn't just a crisis—it's an opportunity. An opportunity to evaluate your business: what you do and don't miss about how things used to be, what worked well, what you'll never do again and where you want to go moving forward. In this live webinar recorded on May 3, 2020, Chris Cooper took a group of gym owners through Two-Brain's "Your Gym 2.0" worksheet to hash out all the above and more. The worksheet will guide you step by step as you reflect on your business and re-envision its future. Download it here and work through it as you listen.Links:Your Gym 2.0 WorksheetTwo-Brain Coaching coursesCOVID-19 Resources"Good to Great""Traction""Scaling Up""Get a Grip"Join the Gym Owners United group on FacebookBook a Free CallContact:chris@twobrainbusiness.comTimeline:3:08 – The rite of passage.4:51 – What has this crisis taught you about your Perfect Day?6:50 – The pre-mortem: Imagine your business is dead. What killed it? What survived?12:43 – Think like a CEO.16:38 – Defining your rocks.21:39 – The after-action review: What went right during the crisis?24:58 – Pouring the foundation of your new business: What will you never do again? What will you keep?30:47 – Shaping the cornerstones of your new business.36:35 – Designing the front door.38:20 – What to consider before renaming your business.42:24 – New additions to the Two-Brain Roadmap and how to use it to rebuild your business.

Michele Letendre understands competition from all angles. She's a former top-level athlete with six individual CrossFit Games appearances and a career-best finish of 4th in 2014. Now, she's a business owner and a coach to elite athletes such as Pat Vellner.In this interview with Sean Woodland, Michele gets real about the mental toll of competition, the pressure of being compared with Camille Leblanc-Bazinet and how she shifted her mindset after retiring from competition. Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @mich_letendreTimeline:1:07 – Dealing with the coronavirus situation.3:52 – Developing the desire to excel through water polo.7:48 – Finding CrossFit and becoming a competitor.11:51 – Michele’s journey with nutrition and weight loss after her first Games appearance.16:12 – On competing against Camille Leblanc-Bazinet—and eventually becoming friends.21:39 – Michele’s best year of competition.24:09 – Managing expectations.27:48 – Shifting perspectives.30:59 – Coming back for one more year in 2016.35:38 – Becoming a coach.39:49 – On dealing with Pat Vellner’s antics.44:17 – Where are all the female elite-athlete coaches?46:43 – The most rewarding aspect of her career.

For Eric Siegel, owner of CrossFit 781, the COVID crisis is more than a crisis—it's an opportunity to learn.Though retention was good after he pivoted his gym to online training, Eric wanted more: He wanted to grow. So he completed Two-Brain's online coaching course and began the Facebook marketing Incubator.Then, he implemented what he'd learned. He began offering online training, assigning each client to one of his coaches for workout customization and regular check-ins. He also launched a 21-day at-home challenge, reached out to former members and began experimenting with Facebook ads.Since then, Eric has retained more than 80 percent of his group-class membership while also adding clients gained from the challenge and via Facebook marketing.Here's how he did it—and how he plans to retain the new revenue stream once the crisis is over.Links:CrossFit 781Two-Brain Coaching: How to Coach OnlineCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:mike@twobrainmedia.comTimeline:2:45 – Boston’s darkest St. Patrick’s Day ever.5:16 – Making the transition to online coaching.8:51 – What online coaching entails.11:54 – Selling online coaching to new clients: affinity marketing.16:46 – Selling online coaching to new clients: advertising.20:23 – Lead nurture and No-Sweat Intros for a digital audience.24:42 – Why now is a great time to sell at-home fitness.27:43 – Preparing to reopen. 30:09 – The future of online training at CrossFit 781.

COVID-19 has changed the fitness industry. The most successful gym owners have pivoted to online training—and some of them might not want to go back to bricks and mortar. Even those who do have recognized an opportunity for a valuable new revenue stream. In this live webinar recorded on April 26, 2020, Chris Cooper will teach you how to move completely online in 11 steps—and how to add value to your bricks-and-mortar business even if you don't want to leave your building behind.You'll learn how to decide whether and when to go all digital, how to execute the transition and how to scale up and develop a niche audience.Links:How to Move Entirely OnlineOnline Trainer Brad Overstreet on How to Deal With the New Fitness WorldWarren Buffet's Simple Test for Living Your Best LifeZero to One: Notes on Startups, Or How to Build the FutureCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact: chris@twobrainbusiness.com Timeline: 4:56 – How does online training align with your vision?8:57 – Determine your Perfect Day.11:20 – How much money do you need to make? 13:18 – Measure your commitments.15:38 – Measure your opportunities.18:36 – Maintain three points of contact.23:24 – Sell online while running your current gym.25:37 – Taper physical operations.36:14 – Close your physical location before your online business breaks even.39:33 – Scale up and narrow your niche.45:47 – Be patient.50:49 – Talk to your seed clients.53:13 – The new model for success.

If you think Fran is tough, try hell week on a broken foot. And that's not even what Sean Sweeney is most famous for.Dubbed the CrossFit Cowboy, Sean is known for sporting a cowboy hat during competition, riling up the crowds and being a jokester in general. But he's also a serious competitor and three-time CrossFit Games athlete.He joined Sean Woodland to share some of the toughest lessons he's learned from competition and military training—along with the origin story of his famous hat.Links:CrossFit PowerstrokeCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @crossfitcowboy45Timeline:1:24 – On training during COVID.4:16 – Growing up on a ranch and riding rodeo.9:54 – Sean’s brief stint in ballroom dance.13:01 – Hell week on a broken foot—and the biggest regret of his life.24:52 – Becoming a CrossFit competitor.32:57 – Learning to trust his instincts.36:54 – Lessons learned from getting cut at the 2019 CrossFit Games.41:30 – The origin of the cowboy hat.46:28 – Sean’s three proudest moments in competition.

Gym owner Brendon Collins had zero online training experience before Strong Tower CrossFit was forced to close due to the coronavirus pandemic.Within 30 days, he'd generated US$2 thousand in front-end revenue from virtual training and nutrition sales while retaining 97% of his client base—without spending a dime on ads.Here, he reveals the secret sauce.You'll learn how a commitment to core values ensured a seamless transition in product delivery, how Brendon used affinity marketing tactics to reach new clients and exactly what digital training at Strong Tower entails.Links:Strong Tower CrossFitCOVID-19 ResourcesAshley Mak on Two-Brain Radio: "The Guy Who Already Moved His Fitness Business Online Forever"Join the Gym Owners United group on FacebookBook a Free CallContact: mike@twobrainmedia.comTimeline:1:44 – Generating two grand during lockdown.3:41 – How Strong Tower transitioned to online coaching with less than a day’s notice.5:48 – A glimpse into digital training at Strong Tower.8:56 – The move to digital, step by step.13:45 – Selling nutrition during COVID-19.16:30 – Seeing the value in virtual offerings.21:18 – Ads and affinity marketing during coronavirus.28:44 – Adapting the sales process to a virtual environment.33:55 – Next steps: Constant refinement and a permanent new revenue stream.

Many trainers are in brand-new territory right now.They're used to group classes and whiteboard briefings; to cues and countdowns. But that's not the reality we're living in. Coaches need to add a few more tools to their toolkits to keep clients happy, improving and coming back for more. Here, Two-Brain Coaching co-founder Josh Martin joins Chris Cooper to talk about what coaches need to do to meet their clients' needs during the coronavirus pandemic.Links:Two-Brain Coaching course: How to Coach OnlineCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free Call"How to Win Friends and Influence People""Drive: The Surprising Truth About What Motivates Us"Contact:chris@twobrainbusiness.comjosh@twobrainbusiness.comTimeline:1:41 – Coaching is about more than correcting movement faults.4:00 – Principles-based coaching.9:37 – The skill most trainers need to get better at.14:55 – The importance of customization—not just to the client’s skills, but also to the situation.17:36 – Developing the soft skills of coaching.22:41 – How coaches can use quarantine time to improve their skills.27:15 – The benefits of broadening your skill set.32:41 – Things to read and do to get better at coaching.38:55 – The new Two-Brain Coaching course: “How to Coach Online.”

Amanda Barnhart is a rising star in the Sport of Fitness.She took 15th at the 2018 CrossFit Games, her rookie year, and followed that up with a 7th-place finish in 2019—despite a bum ankle.She joined Sean Woodland to talk about her collegiate swimming career and how that led her to CrossFit, the ankle injury that nearly took her out of the Games last year and her memorable showdown with Tia-Clair Toomey in the one-rep-max clean event.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @amandajbarnhartTimeline:1:31 – Training without a gym during the coronavirus pandemic.3:55 – Amanda’s athletic background before CrossFit.6:49 – Gymnastics to CrossFit: a natural progression.9:44 – Becoming obsessed with the Games from her grandparents’ sewing room.11:12 – Her first Regional experience.15:17 – Going from 25th at the Central Regional to Games qualification in 2018.19:04 – The 2018 marathon row: “I was prepared to take my gloves off and just be a bloody massacre.”20:10 – Winning the clean-and-jerk speed ladder.23:38 – On the new competition format in the 2019 season.25:44 – How to handle pressure.27:14 – What happened to her ankle?30:26 – Managing expectations after the injury.32:32 – Going head-to-head with Tia-Clair Toomey.34:41 – Taking 7th on a bum ankle and dealing with the “what ifs.”35:36 – Looking to the 2020 CrossFit Games—and being happy with best efforts.

You've moved your fitness business online. Your coaches are checking in with clients daily, helping them get fit from home.It's strange, but maybe it also feels kinda good. Maybe you're enjoying working from 9 to noon, then spending the rest of the day with your kids. Maybe you're realizing you don't need to pay rent to get people healthier. Maybe you don't want to go back when all this is over.Ashley Mak didn't.When Ashley closed the doors of Hudson River Fitness on March 14, he closed them for good. But the business isn't folding; it's just going digital. Here's how he's doing it.Links:Hudson River FitnessCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:1:46 – Getting to know Ashley Mak.3:16 – Closing down for COVID-19.7:02 – Deciding to stay digital forever.12:31 – Considering clients’ needs.15:23 – Breaking the news to the members.17:51 – Retention—and redefining the ideal client.22:33 – How Hudson River Fitness saved $10,000 per month in fixed costs.24:20 – Paying coaches under the new business model.29:49 – Adapting marketing strategies to the new situation.33:31 – Reaching out to former clients who may be a good fit for the new model.38:01 – What to do if you’re thinking about ditching the bricks and mortar for good.

The coronavirus pandemic has forced everyone to shift to a new way of life and work. It's difficult and stressful, and people are scared. Good leadership is more important now than ever. In this webinar recorded live on April 12, Chris Cooper explains the CALM model of leadership (clarity, assurance, leadership and movement) and how gym owners can use it to guide their communities and continue to build trust during this crisis.He also answers the tough questions about how to deal with staff and clients who aren't adjusting well to the changes.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsTimeline:2:24 – Upcoming resources for the Two-Brain family.7:21 – It’s OK to feel out of sorts.9:55 – The CALM model: Clarity. Your job is to be the filter amidst all the noise.11:42 – Assurance: Hope for the best, but acknowledge and plan for the worst.16:38 – Leadership: Model the behavior you want your audience to model.17:52 – Movement: Get answers. 22:05 – How to handle staff members who’re struggling to pivot to online training.27:49 – Ask your clients what they need most and partner with other experts.33:24 – Responding to unhappy clients.35:41 – Why you should be optimistic.

Pat Vellner made his individual debut at the CrossFit Games in 2016 and proceeded to take third overall. Since then, he has become one of the most popular athletes in the sport and a perennial favorite to finish on the podium in Madison.He joined Sean Woodland to talk about how competing in gymnastics and lacrosse helped prepare him for competitive CrossFit, how he managed to finish third at a Regional competition despite tearing his biceps and what he thinks about the new structure of the CrossFit Games.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @pvellnerTimeline:1:12 – Training during coronavirus.5:13 – Learning work ethic and athleticism from gymnastics and lacrosse.10:02 – Discovering CrossFit in university.11:42 – Becoming a competitive CrossFit athlete.13:19 – Building confidence in his Regional debut.16:26 – Going team in 2015.19:05 – Taking third at the East Regional in 2016 with a torn biceps.23:22 – Setting goals for the Games. 26:54 – Dealing with the extra pressure after taking third at the 2016 Games.29:19 – Digging out of a hole in 2017.32:11 – Mechanical failure and injury in 2018.36:14 – On the new Games structure. 43:05 – Why Pat asked Michele Letendre to be his coach.47:50 – Representing the common man in elite athletics.

If you're a gym owner, you've likely found yourself suddenly thrust into a whole new way of doing business with no time to prepare. Your clients need your help now more than ever, but you know next to nothing about how to effectively move your business online. Here's someone who does.Brad Overstreet has been a trainer for decades. When his gym was unexpectedly forced to close due to permitting issues, he had to go digital. But what began as a short-term fix turned into a thriving business that allows him to live his Perfect Day even better than before.Here, he shares how he made the switch, how he gets clients, what his sales process looks like and what you can do to adapt to the current situation.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsTimeline:1:55 – How Brad lost his gym.6:48 – Figuring out what clients want.10:40 – Finding your freedom number.15:18 – A profile of the ideal online client.19:08 – What Brad actually sells.27:51 – Daily deliverables for online clients.32:07 – The value is in the relationship.35:47 – An example of daily workflow.39:37 – How to build a client base and stand out from the competition.43:51 – Making connections: Stay top of mind with the paperclip method.52:33 – What to charge for online training.55:16 – Determining value.01:02:07 – Choose your clients.

Noah Ohlsen has been one of the most consistent CrossFit athletes in the field since he made his Games debut in 2014. Across six Games appearances, he has finished inside the top eight five times, taking second last year.Here, he and Sean Woodland talk about the bold prediction he once made to Dave Castro, his memorable first career Games event win in Mary last year, and how he has changed as an athlete and a person since his rookie season six years ago.Links:Join the Gym Owners United group on FacebookCOVID-19 ResourcesFree ToolsBook a Free CallContact:Instagram: @nohlsenNoah's dog, Maximus: @maximusohlsenTimeline:1:22 – Training for the Games in the middle of a pandemic.4:11 – Before CrossFit: searching for his sport.6:12 – Finding CrossFit and becoming a competitor.8:15 – CrossFit by day, fraternity pledges by night.10:23 – The promise Noah made to Dave Castro.11:46 – Lessons learned from his first Regional to his first Games.17:38 – Managing expectations after taking 8th in his rookie Games.20:53 – Playing it smart in 2019.24:41 – Noah's first Games event win.29:19 – Managing expectations moving forward.31:57 – Developing as a person over six years of Games competition.

Whether you like it or not, the landscape of the fitness industry has changed—and if you want your business to survive, it needs to change, too.But how do you do it? Will people really pay for online training? What should that look like? How do you get new clients during this time?Sales expert and certified Two-Brain mentor Jeff Burlingame is here with the answers to all that and more. You'll get a step-by-step, actionable plan for how to save your revenue stream—and even increase it—while your doors are closed.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsContact:mike@twobrainmedia.comTimeline:3:08 – Be Netflix, not Blockbuster. 4:25 – Don’t just post your programming; provide coaching and accountability.8:57 – To preserve the novelty, don’t give away everything at once.12:24 – If you don’t believe online coaching is valuable, neither will your clients.16:24 – Why online coaching is actually more valuable than group-class training.21:56 – How to handle the workload.25:31 – Sell what people are buying.28:06 – Offer digital No-Sweat Intros—and make it clear that they’re virtual.29:39 – Why you shouldn’t market with dumbbells or kettlebells.33:36 – What to do if you haven’t made a single sale since the start of the crisis.35:33 – What your ads should look like now.39:40 – How to run a virtual No-Sweat Intro. 48:08 – Practice your on-camera persona.49:27 – Reach out to old leads and former clients.

Eddie Lester is a personal trainer of more than a decade and the founder of Fitness Mentors, a certification and business education program for online personal trainers. Eddie's been refining the online training process and teaching trainers how to deliver digital training since well before the coronavirus pandemic. Today, he joins Chris Cooper on Two-Brain Radio to share some tricks of the trade. Eddie and Chris discuss the mindset shift that trainers need to make when moving to online training, how to communicate effectively with clients and how to build a digital audience.Links:Fitness MentorsOff Day TrainerCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallTo access the Fitness Mentors free guide for starting an online training program, text "online trainer" to 31996.Timeline:1:07 – The history of fitnessmentors.com.5:03 – Making the mindset shift to online training.7:21 – Simplify, simplify, simplify.10:14 – Where do online trainers go wrong?12:24 – The skills every online trainer needs to have.16:03 – The importance of personalized communication.18:52 – Online training and retention.20:50 – What online trainers should be offering in addition to programming and coaching.24:07 – How to cultivate a digital audience.29:51 – Be the same person online that you are in the gym.32:32 – How to access Fitness Mentors’ guide to online training for free.

EDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak.Cassidy Lance-McWherter is a five-time individual CrossFit Games competitor. Her best finish was 8th in 2014, and she also won the Worldwide Open in 2018 before finishing 10th in her final appearance as an individual in Madison. But her story is about much more than CrossFit competition.Here, Cassidy speaks with Sean Woodland about her athletic career, what she and wife Aly went through when they decided to start a family and why Cassidy is teaming up with Camille Leblanc-Bazinet to help people improve their health.Links: Feroce FitnessCrossFit WaterSideJoin the Gym Owners United group on FacebookCOVID-19 ResourcesFree ToolsBook a Free CallContact:Instagram: @cassidy_lancemcwherterTimeline:2:07 – Growing up a gymnast.5:57 – Pursuing a master’s in rehabilitation counseling.7:08 – Finding CrossFit.9:14 – Becoming a competitive CrossFit athlete.11:37 – Dialing it in after missing the Games in 2016.15:14 – Winning the 2018 Open.17:51 – Memories from the speed clean-and-jerk ladder at the 2018 Games.20:50 – Deciding to retire and start a family.24:50 – Navigating the challenges of the IVF process.28:34 – Getting the goods news and surprising her wife.32:47 – Documenting the IVF process.36:15 – Joining Camille-Leblanc Bazinet on Feroce Fitness.38:30 – Working out during pregnancy.41:35 – Looking to the future and reflecting on the past.

EDITOR'S NOTE: All coronavirus information accurate as of time of recording on March 20, 2020.Many gyms across the world have been forced to shut their doors in response to the coronavirus pandemic. However, gym owners still need to make ends meet. So what should they do about advertising during this crisis? Digital-marketing expert Mateo Lopez is here to tell you what to consider before pulling the plug on your ads and how to adapt them to fit the situation.Links:Join the Gym Owners United group on FacebookCOVID-19 ResourcesFree ToolsBook a Free CallContact: mateo@twobrainbusiness.commike@twobrainmedia.comTimeline:3:49 – Should you run ads right now?6:09 – How to get Two-Brain Business’ free guide, “How to Add Online Training in 24 Hours.”9:15 – Pros: Ads are cheap right now.12:22 – To get leads, you need to adapt your offer.13:18 – How to stand apart from the big online training companies.15:22 – Some ads for inspiration. 18:00 – Digitizing the No-Sweat Intro.19:14 – The problems your service can still solve for clients.24:48 – How to phrase your ad copy.27:55 – Why you need to figure out how to keep getting new clients.31:04 – Don’t forget to update your website and automations.33:32 – Where to get help rewriting your website and automation copy.35:29 – Is this the right time to run an engagement campaign?37:29 – “Stay home, stay fit”– how Mateo would advertise during this time.

NOTE: ALL DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 20, 2020.Gyms across the world have been forced to close their doors during the coronavirus pandemic, and business owners are scared. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms survive.In this live town hall for gym owners, recorded on March 20, Chris Cooper outlines what gym owners need to do in the next 10, 60 and 90 days to retain clients and preserve cashflow. He also shares best practices for online training, how to ask your landlord for a break and resources for small businesses.Links:Gym Owners UnitedFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:4:00 – Plan to close (if you’re not already).6:25 – Pivoting to online training.8:21 – Customization vs. personalization. 11:11 – Focus on what your clients need right now.14:08 – Data on the digital group-class experience.16:43 – Your 10-day priority: Retention.19:30 – Attracting new clients with online training.23:08 – Why you shouldn’t give discounts—even now.28:14 – Skip the park workouts.31:20 – What to say to your landlord.34:16 – How to market online programs to existing and former clients.38:02 – What to pay staff.41:10 – Preserving cash flow. 45:07 – Why you need to call each and every client.46:36 – Kids Zoom classes.52:36 – Make sure your systems are nailed down before you advertise online training to the public.53:13 – Expenses: Increase ROI.55:14 – Cash-flow resources.58:40 – Keep in touch with members who cancel. 01:00:42 – Supplements for quick cash.01:05:33 – Digital training is more than a BandAid; it’s the future.