Podcasts about two-brain radio

Phil Kniep has dealt with many of the same problems most gym owners have: Bad partners, weed clients and COVID. But what sets him apart is how he handled them. Shortly after taking sole ownership of CrossFit Lincoln, he made the tough call to dismiss some clients who were causing problems. Twenty other members left with them.With the help of his mentor, he and his wife rebuilt the membership according to their new vision—and then COVID hit. But while other gyms shuttered their doors, CrossFit Lincoln thrived, reporting record revenue at the height of the pandemic. Tune in to learn how Phil turns devastating situations into opportunities for growth.Links:CrossFit LincolnWodifyGym Lead MachineGym Owners UnitedTimeline:00:20 – The Comeback of the Year Award.1:56 – Becoming sole owners and seeking mentorship.5:55 – Firing weed clients.8:41 – Dealing with the fallout.11:40 – How CrossFit Lincoln delivered its most profitable months during COVID.15:27 – The payoff: Moving closer to Perfect Day.16:45 – Standing apart from the competition.18:20 – What to do when you feel hopeless.

Gym owners: What does your marketing process look like? Do you just toss out some ads and hope for the best?Maybe you're more sophisticated and you've got automations set up to chase after leads. Guess what? That's still not enough. Here, marketing expert Mateo Lopez breaks down the points of performance for the kind of marketing chain that ends in more sales closed. Links:Incite Tax: Profit First for MicrogymsForever FierceGym Lead MachineStoryBrand: Can It Help You Acquire More Clients?Free ToolsBook a Free CallTimeline:1:51 – Learning the lingo: Leads, set, show, close.6:21 – Why gym owners need to learn about the marketing chain. 10:17 – What gym owners do wrong when it comes to lead generation. 14:35 – The top gym-website faux pas.19:40 – What your website should be doing.25:50 – How to get more people to book appointments through your website.28:58 – Fine-tuning the lead-nurture sequence.30:47 – How to make follow-ups personal. 34:31 – How to increase appointment show rates.39:23 – Is your appointment-booking software working for or against you?46:04 – The power of personal touchpoints. 46:59 – How to close the sale.50:01 – Conviction: You need to put in the reps.54:00 – Resources to help you improve your marketing chain and close more sales.

Gym ownership can feel like a thankless job at times. No one sees all the late nights, early mornings, blood, sweat and tears you put into your business.That's why Two-Brain Business' Clients' Choice Award is so meaningful. It's more than a trophy. It's a signal from your clients that you're doing things right and that they appreciate you. The 2020 Clients' Choice award winner is Nick Seabock, owner of Off the Grid CrossFit in New Jersey.Links:CrossFit Off the GridArboxDriven NutritionGym Owners UnitedTimeline:00:23 – All about the Clients’ Choice Award. 3:34 – What sets Off the Grid CrossFit apart. 4:38 – Nick’s approach to client care. 6:13 – When the pandemic hit. 8:22 – Maintaining community during the COVID shutdown. 10:28 – Positive takeaways from the shutdown experience.

Australians have faced some of the most severe COVID lockdown restrictions in the world: Evening curfews. Travel restricted to a 5-kilometer radius from home. Multiple total shutdowns. The severity of the restrictions has many Australian gyms hanging by a thread. But not Tribe MVMNT.Despite these extreme challenges, gym owner James Mawson says his gym has actually grown. Revenue and membership are both up, and he's even planning on opening a second location soon. But he didn't just get lucky, and it wasn't easy. Tune in to learn how James increased revenue, kept his staff paid and increased his membership during the COVID crisis.Links:Tribe MVMNTIncite Tax: Profit First for MicrogymsTwo-Brain CoachingThe Second Shutdown Plan for Gym OwnersDeanna Mawson, online nutrition coachTimeline:2:24 – Lockdown in Australia.6:39 – Surviving the first lockdown: all about the quick transition.8:30 – The power of membership suspension and automatic renewal.10:14 – Lending equipment.12:34 – The importance of attitude and leadership.14:40 – Moving the gym outside.17:24 – When the second shutdown hit.18:27 – Communication is critical.22:18 – Making the best of the new norm.27:43 – Increasing personal training.29:56 – Boosting revenue by 25%.30:54 – Listen to your members.35:12 – The power of confidence.38:36 – Getting the landlord on board.40:14 – Supporting staff during COVID.43:43 – How to get new clients during COVID.45:09 – Lessons learned that will stick for the long haul.

Before Brandon Evans started mentorship with Two-Brain Business, his gym, Heart and Hustle Fitness, was operating at a $7k deficit each month. Within four months of joining Two-Brain, the gym was back in the black.Here, Brandon shares some of the key lessons that have helped him shed the debt and stress and move into a true CEO role—and toward his Perfect Day.Links:Heart and Hustle FitnessDriven NutritionForever FierceGym Owners UnitedTimeline:00:26 – The Future Star award.2:44 – Brandon Evans’ secret to success.4:34 – Pre-Two-Brain: Stressed and in the red. 6:33 – Learning to take a singular focus.9:50 – Learning how to face challenges without panicking.12:50 – Becoming a leader.15:39 – How Heart and Hustle got out of debt.17:52 – The power of accountability.20:48 – Looking to the future: A future of freedom.

Could your gym survive without you? Not just for a weekend getaway, but for the long haul? If you don't have systems in place, the answer is "probably not."Without systems in place, everything falls to you, from cleaning the bathrooms to closing sales. And although your ego might like that, it doesn't work in real life. Here's Chris Cooper on the least sexy—but most critical—aspect of gym ownership.Links:Gym Lead MachineIncite Tax: Profit First for MicrogymsFree ToolsTimeline:2:14 – Systems keep things from falling in the cracks.4:43 – Systems save you from exhaustion and burnout.6:32 – Without systems, you’ll end up doing everything.8:18 – Systems will help you generate more revenue.9:24 – Systems mean consistency.12:02 – Systems protect your business for the long term.13:03 – Where to learn how to set up great systems.

At Two-Brain Business, our goal is to make a million entrepreneurs wealthy. We define wealth as freedom of time and finances, and that's exactly what Andrew and Mary Boimila have achieved.Andrew and Mary are the winners of the sought-after Two-Brain Owner Lifestyle Award. They've demonstrated they can take time away from their business—and still get paid—while the business runs itself. They set clear goals for themselves and their business, and they achieved them.Here's how they did it. Links:Tradewinds Health & FitnessAGuardArboxGym Owners UnitedTimeline:0:22 – The Owner Lifestyle Award.3:35 – Tradewinds, pre-Two-Brain.5:21 – Envisioning goals.7:39 – Evolving the business and building the right team.9:18 – Figuring out what’s important.10:54 – Building a “joyous, happy” team.14:12 – Staying strong during the COVID shutdown.16:57 – Providing rockstar customer service.18:31 – Content creation during COVID. 19:44 – Building a business that will last.22:20 – Words of wisdom to those who feel stuck.

"Never miss a crisis."Why? Because every crisis is an opportunity, whether it's to learn, improve or even start all over.Here, Two-Brain founder Chris Cooper shares the lessons he's learned from the COVID crisis—lessons that can help you become antifragile and emerge from this pandemic stronger than ever.Links:Forever FierceWodifyContact:chris@twobrainbusiness.comTimeline:3:03 – What the data says about gyms and the COVID crisis.6:40 – Watch out for false gurus.8:48 – The gyms that survived the COVID crisis vs. the ones that didn’t.12:11 – The Prescriptive Model: The key to survival.14:36 – Never miss a crisis.17:31 – What effective crisis leadership really looks like.21:43 – When downsizing is a good thing.22:49 – Investing in mentorship during crisis.26:38 – Forced to focus on what matters most.31:09 – Discovering resilience.

Good nutrition is key to getting results for your clients, and prepping meals ahead of time is a great way to keep them on track. But how do you get them to do it? Fitness expert and author Michelle Vodrazka joined Tiffy Thompson to talk about how to make meal prep easy and accessible for your clients. You'll learn how to get your clients started meal prepping for the week as well as great tips and tricks for keeping it fun and simple so they'll stay in the kitchen and away from the drive-thru.Links:Michelle VodrazkaIncite Tax: Profit First for MicrogymsDriven NutritionGym Owners UnitedTimeline:3:02 – How to start meal prepping: Pick your prep day(s).4:52 – Pick your recipes.6:35 – Make it fun.10:41 – What coaches can do to get clients to meal prep.13:13 – Give them simple tools.15:00 – Hacks to make meal prep even easier.17:39 – Staying motivated during difficult times.21:34 – Meal prep doesn’t have to be intimidating.

COVID has hit kids' fitness bad. No more gym class. No more sports. No more recess.Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes. But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business. Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coaching education course. Here, they joined Chris Cooper to talk about how to find and train great youth trainers and how you can use this post-COVID period to expand your reach to kids who need fitness now more than ever.Links:The Brand X MethodThe Professional Youth Coach CertificationIncite Tax: Profit First for MicrogymsForever FierceContact:info@thebrandxmethod.comTimeline:1:42 – Developing Brand X.7:40 – The decline of physical literacy in kids.12:22 – COVID’s effect on kids’ physical literacy.16:15 – So you need a kids program. Where do you start?21:27 – How to find the right person to lead your kids program.25:35 – How to train your kids coaches, and what the PYCC entails.27:35 – “Kids trainers should be the best-educated trainers in the world.”30:58 – What the online PYCC brings to the table that in-person training doesn’t.33:55 – The opportunity at your doorstep.

Staffing a gym is tough.Some employees underperform. Others are highly qualified but underpaid. Both situations lead to churn and leave you, the owner, drowning in work and unable to move your business forward.But what if you could do things differently? By taking a mentorship approach to staffing and helping your team members become intrapreneurs in your business, you can give them sustainable, satisfying careers while simultaneously strengthening your business and moving toward your Perfect Day.Certified Two-Brain Mentor Jeff Burlingame has done it. Here's how you can, too.Links:Incite Tax: Profit First for MicrogymsDriven NutritionHow to Get the Right People in the Right Roles at Your GymFree ToolsTimeline:1:29 – The conventional and disappointing career arc of the fitness professional.6:54 – Why staff retention is critical. 8:58 – Overqualified, underpaid.11:39 – There’s another way: intrapreneurialism.14:59 – Career mapping intrapreneurial paths for your employees.19:24 – How intrapreneurialism benefits your staff and brings your business more value.23:59 – How Jeff elevated his staff and removed himself from the business.30:17 – How developing your staff members’ careers can give you more energy and momentum.37:50 – One easy thing you can do today to help push your staff members’ careers forward.

Do you avoid feedback like you avoid checking your bank account?Well, you shouldn't avoid either, but today, we're talking about client feedback—and the good kind requires more than an anonymous survey.Here, Chris Cooper explains exactly what you have to gain by picking up the phone and talking to your members.Links:Incite Tax: Profit First for MicrogymsArboxGym Owners UnitedTimeline:2:45 – Why you shouldn’t always listen to the squeakiest wheel.3:37 – What you should ask your clients.6:15 – Building relationships and improving your business: Two birds, one stone.9:00 – Why you shouldn’t fear feedback.10:30 – How you can use feedback to put your clients on a pedestal.

Your staff can make or break your business—and that means your hiring process can, too.What's more important in a potential staff member: experience or personality? How can you tell if someone will gel with your team? What are the red flags to watch out for? Certified Two-Brain Mentor Laurie Drummond has been staffing Ultra CrossFit for seven years, and she's honed the hiring process to an art. In this episode, she answers the questions above and shares key interview tactics to help you make the right hiring decisions.Links:Ultra CrossFitIncite Tax: Profit First for MicrogymsGym Lead MachineWhen No One Sees Your Vision (And It's all Your Fault) with Kaleda ConnellDone-for-You Hiring Plan and Job DescriptionsRegister for the Two-Brain Summit 2020Timeline:1:49 – How learning to hire well helped Laurie turn her gym from hobby to business.4:37 – Credentials or personality?5:17 – Engage in some light stalking.8:57 – Two-Brain’s done-for-you hiring plan.9:52 – Hiring for persona and mapping the staff journey.13:34 – Thoughts, feelings and potential barriers.18:09 – Red flags to avoid.22:40 – Staff as a representation of your business.26:39 – Matching new hires with your mission, vision and morals.29:13 – The casual coffee chat.31:32 – Reading vibes in the first interview.40:09 – The tough interview questions you need to ask.43:25 – Dealing with barriers.46:46 – Everyone is replaceable—including you.

It's a pattern you know well: A client starts at your gym, makes progress and is committed and enthusiastic. But after a while, the progress slows. The enthusiasm fizzles. So how do you keep clients engaged for the long haul?That's just one of the things Nathan Holiday designed the Level Method to accomplish. This systematic approach to assessment and goal setting incentivizes clients to stay the course by pairing quantifiable metrics of progress with goal setting and accountability.Here, Nathan joins Chris Cooper to talk about how the program can help clients get better results and help gym owners improve client retention.Links:Level MethodAGuardWodifyRegister for the Two-Brain Summit 2020Timeline:1:06 – Why test skills if a client doesn’t care about them?2:23 – The value of regular assessments.6:01 – Connecting long-term goals to short-term achievements.10:50 – Systematizing ongoing assessment.15:18 – The bridge between assessment and results.19:04 – Structuring assessment: global vs. individual reviews.24:06 – How often should you test?28:07 – How to get clients to do goal reviews.

There are a million things you can do to make your gym business better, but all too often, paralysis by analysis means you do nothing at all—or do everything poorly.That's why we created the #unbreakable55 challenge: Do one thing per day, five days per week, for 55 weeks. The tasks are simple—but not easy—and at the end of the 55 days, your business will be stronger.Listen to Chris Cooper explain the challenge here, then join the #unbreakable55.Links:Incite Tax: Profit First for Microgyms#Unbreakable55AGuardJoin the Gym Owners United group on FacebookRegister for the Two-Brain Summit 2020Contact:chris@twobrainbusiness.comTimeline:1:21 – What is the unbreakable55 challenge?3:55 – How to get clients to do a goal-review session.5:47 – Publishing content means more than an Instagram post.8:49 – How to implement a process improvement.11:14 – Ways to praise staff members.12:28 – How to talk to new people about your business.15:07 – Why the unbreakble55 challenge works.

You don't sell programming, community or access to equipment at your gym.Here's what you do sell: personalized exercise and nutrition plans. You're a coach.You also sell accountability and results to clients. In this episode, Chris Cooper explains why this realization is key to success in the fitness business.Links:Free Retention GuideAGuardArboxRegister for the Two-Brain Summit 2020Contact:chris@twobrainbusiness.comTimeline:00:38 – Is your gym already too big?3:45 – What you don’t sell.7:05 – What you should be selling.

Every client has unique goals and unique ways of achieving them. Group classes and the occasional nutrition challenge might work for Bob, but maybe Sarah would thrive better with a hybrid group-/personal-training membership and regular nutrition check-ins.That's what the Prescriptive Model is all about: finding the right path for each client. Your client will have more success and you'll generate more revenue—either by providing more services or increasing length of engagement. Here, Certified Two-Brain Mentor Brian Zimmerman breaks down how the Prescriptive Model can help both you and your clients and what it looks like in practice.Links:Incite TaxGym Lead MachineMake More Money for Years: Amazing Client OnboardingThe Prescriptive Model: Your Key to Survival as a MicrogymThe Surge: Why Some Gyms Are Thriving After COVIDRegister for the Two-Brain Summit 2020Timeline:2:01 – What is the Prescriptive Model?6:55 – How the Prescriptive Model leads to increased revenue.15:55 – The Prescriptive Model in practice.21:27 – How the Prescriptive Model increases your value.28:10 – Role playing: The Prescriptive Model in action.36:40 – Accountability, metrics and carrots.38:23 – Making the sales process feel natural.40:54 – How to introduce the Prescriptive Model to current clients.45:42 – How the Prescriptive Model can help you stand apart.

You've seen the pictures on Instagram: Seven perfectly proportioned containers of identical servings of chicken, rice and broccoli, all weighed out to the gram. #mealprep!But what if you're not a competitive athlete? What if you're a busy parent barely managing to get your kids fed and a coffee in your hand each morning? You don't have the time or resources to meal prep each week—certainly not during a pandemic—right?Jen Broxterman is here to give you a different outlook on meal prep. The founder of Nutrition RX and Two-Brain Coaching's new nutrition course joined Tiffy Thompson to take the pressure off of meal prep and show how small habits can lead to big changes.Links:Two-Brain Coaching: Nutrition CoachingNutritionRxWodifyArboxGym Owners UnitedRegister for the Two-Brain Summit 2020Timeline:2:01 – Why Jen doesn’t track macros.3:12 – Misconceptions about meal prep, or batch cooking.7:37 – How to get your clients to change their behaviors.11:19 – Managing logistics to promote success.14:33 – Good enough is good enough.

Sales goals. Bills. Staffing issues. Government restrictions. Angry members. Competition that doesn't play by the rules.There's no shortage of stressors for gym owners, and that will be true even after the COVID-19 pandemic. The key isn't to try to make it all go away—there is no one "next thing" that will make your life easy—but to learn to recognize and manage stressors in constructive ways. Certified Two-Brain Mentor Colm O'Reilly has spent decades learning to manage his emotions and reframe them in healthy ways—ever since he survived attempted suicide as a young adult. Here, he shares tactics for getting through tough times and coming out better for it.Links:The Mental Health Plan"Lost Connections"Conscious Leadership"The Mindful Athlete"ArboxRegister for the Two-Brain Summit 2020Forever FierceFree ToolsTimeline:2:08 – Why Colm O’Reilly tried to take his own life.10:00 – Talking about mental health.12:57 – Why denying your emotions doesn’t work.15:58 – Learning to accept emotions.21:45 – Emotions and stress will never be static.23:53 – The story you’re telling yourself.26:38 – How to reframe negative thoughts and emotions.32:07 – The difference between acceptance and resignation.37:06 – How to process emotion in a healthy way.45:09 – Encouragement from the future.49:32 – Resources for developing good mental health.52:06 – The Mental Health Plan.53:29 – 21 days of mindfulness exercises.

Worried we're headed for another Great Recession? Mike Michalowicz says it's actually the Great Reinvention. At least, it can be—for small businesses. Mike is the entrepreneur behind three multimillion-dollar companies and the author of "Profit First," "Clockwork," "The Pumpkin Plan" and his newest book, "Fix This Next." He's seen businesses big and small sink and swim with every economic shift, and he knows what makes the difference. He joined Chris Cooper and a group of microgym owners to share the strategies gym owners need to make sure they come out of this era stronger than before.Links:Mike MichalowiczDriven NutritionArboxRegister for the Two-Brain Summit 2020Contact:mikee@mikemichalowicz.comTimeline:3:50 – What businesses do wrong when the economy is unstable.8:41 – The Surge opportunity.10:30 – The upstream look.13:53 – Education and the “know, like and trust” model.18:47 – How to test a new idea for free.23:34 – The one-step-back method.30:21 – How to get the “lost” content from “Fix This Next.”31:41 – Why you have to be successful.

The floors need mopping. There's a new class that needs coaching. Sales calls to be made; marking campaigns to run. Oh, and there's that great new partnership opportunity you said you'd look into.All these things are important, but you can't do them all—and it's not just an issue of delegation. Some ideas, no matter how good, won't fit your vision. You've got to learn to say "no." Certifed Two-Brain Mentor Josh Martin will teach you how.Links:"The Five Filters"Two-Brain Coaching First Degree CourseJames ClearThe 11 Best Books of 2019 For Gym OwnersDriven NutritionArboxRegister for the Two-Brain Summit 2020Timeline:1:55 – When entrepreneurs become martyrs.4:50 – What’s “too much”?10:27 – When saying “no” can benefit someone else.15:58 – How to determine when to say “no.” 20:10 – Standing your ground.26:41 – How mentorship can help you avoid potential pitfalls.28:11 – Saying “no” and the Five Filters.29:55 – How to overcome FOMO.35:38 – Resources for good decision-making.37:04 – If you give, you gotta take.40:04 – Remember your Perfect Day.

High-intensity training isn't new anymore, and you can now find barbells, boxes and rigs in just about any gym you walk into. So what's setting you apart now? The difference between your microgym and the Orangetheory down the street is—or at least, it should be—your coaching. Not just how well you teach the squat, but how well you customize your program for each of your clients and how well you guide them to their individual goals.If you're a regular listener of this show, you've heard Chris Cooper talk about the prescriptive model before. It's more important now than ever, and we've updated it to fit the post-COVID state of the fitness industry.Links:The Prescriptive ModelDriven NutritionArboxFree ToolsRegister for the Two-Brain Summit 2020Contact:chris@twobrainbusiness.comTimeline:3:46 – Why clients quit.4:56 – The No-Sweat Intro: How to write a prescription and sell it.11:30 – After the on ramp.13:04 – How goal-review sessions can increase revenue and length of engagement.19:59 – How to get referrals.23:42 – The prescriptive model post-COVID.

Your client: "My doctor says lifting weights is dangerous; I need to cancel my membership."How do you respond? Do you argue? Give a lecture on why the doc doesn't know what he or she is talking about? Draw some diagrams? Try listening to this episode first.Ashley Mak is a Certified Two-Brain Mentor, the owner of Hudson River Fitness and a doctor of physical therapy. He understands the arguments on all sides, and says there's good news: Doctors and coaches don't have to be enemies.Tune in to learn how to work with heath-care professionals for the benefit of all.Links:Driven NutritionArboxFree ToolsRegister for the Two-Brain Summit 2020Timeline:4:54 – “I’m just going to talk to a real doctor.”9:55 – Why you shouldn’t try to out-explain the health-care pros.15:18 – Making health-care professionals part of your local ecosystem.18:40 – Building relationships.23:14 – How to start networking with the health-care community. 28:58 – Bridging the gap: a win-win situation.33:40 – Starting the conversation.37:19 – Scenario: a client’s doctor says high-intensity training is dangerous.45:53 – Ask questions; don’t confront.48:13 – Developing a symbiotic relationship.

Can't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free.Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime. Links: The Broke Gym Owner's Guide to MarketingFree ToolsTake the TestContact:chris@twobrainbusiness.comTimeline:3:20 – Selling to your current and former clients.7:25 – Selling to future clients.10:12 – Strategies for affinity marketing.19:33 – Getting over fear.27:23 – Make conversation, not a sales pitch.29:09 – The power of coffee.33:25 – Marketing at your clients’ workplaces. 36:05 – How to use lead magnets to bring in new clients.40:00 – Make your clients famous.44:56 – Digital engagement.

If you own a gym, you're not just a business owner; you're a leader. Your staff and clients look to you for guidance and inspiration, and how you respond has a serious effect on the success of your business.Here, Certified Two-Brain Business Mentor, gym owner and leadership expert Andrea Savard joins Mike Warkentin to talk about what it means to be a great leader and how to become one.Links:Register for the Two-Brain Summit 2020WodifyHow to Lead in a CrisisDriven NutritionTwo-Brain Business blogWhen No One Sees Your Vision (and It's All Your Fault)Timeline:2:20 – What is leadership?6:44 – Growing into leadership: trial and error.9:15 – Leaders: Born or built?13:29 – Leading during tough times.17:45 – To become a great leader, observe a great leader.21:48 – Gaining cooperation by building relationships.23:22 – Why authoritarians don’t make long-lasting leaders.26:44 – You have to care—genuinely.31:15 – Be interested in people.33:31 – Great leaders to emulate.35:38 – Characteristics of great leaders in the gym environment.43:24 – The importance of humility.46:49 – How to start strengthening relationships with your team members.

Julie Johnston once made $18,000 in front-end revenue from paid ads in a single month. But there was a problem: She didn't like how those ads represented her business. Yes, they helped her close sales, but the clients weren't good fits.Tired of the turnover and of feeling icky, Julie quit paid ads—and her business didn't die. In fact, she's actually grown her gym by 41 percent since then by fixing what was wrong in her business, identifying her ideal client and marketing to that client for free.Tune in to learn how you can do it, too.LinksCamp RhinoGym Lead MachineForever FierceGoogle My BusinessFree ToolsBook a Free CallTimeline:4:42 – Making money with paid ads—but feeling gross about it.8:34 – Learning from mistakes.11:02 – Get your mission and your client avatar right.13:18 – Build systems based around serving your client avatar.17:50 – Get a mentor.18:30 – Solve your clients’ problems.21:24 – Your secret weapon: “Google My Business”25:04 – Commit to making one post per day.26:30 – The snowball and the long game.30:40 – Getting attention from local media outlets.35:36 – Content creation: Passion is better than perfection.39:14 – Building a following.

Average gym owners play things by ear; the best ones make plans. And this is a bad time to be average. The COVID crisis is far from over. Even if your gym has reopened, there's a very real chance you'll be forced to close again eventually. But if you make detailed plans for reopening and reclosure and everything in between, you'll come out of this crisis stronger than ever. Here, Chris Cooper breaks down Two-Brain Business' data-driven, step-by-step plan for reopening. You'll learn how to adapt your services to what your clients need, how to manage partial reopenings and restrictions, what to charge for hybrid services and how to tackle marketing when you reopen.Links:How to Reopen Your Gym: A Step-byStep GuideHow to Add Online Training in 24 HoursAffinity Marketing: The Two-Brain Business Guide to Acquiring High-Value Clients for $0How to use MyFitnessPal as a CoachCOVID awareness postersHow to Lead in a CrisisFree ToolsContact:chris@twobrainbusiness.comTimeline:2:44 – The three levels of planning.4:13 – Why you should listen to Two-Brain Business’ advice.6:41 – How to retain clients while your gym is closed.9:30 – How to price online services.12:27 – Flex training in small groups.15:53 – How to price flex training.17:16 – Running outdoor classes.20:08 – How to fully reopen with restrictions.22:52 – Survey results: What clients are saying about reopening.27:11 – Don’t use your gym to make political statements.27:38 – Do you need a new waiver?28:42 – Retention and potential new revenue streams.35:28 – How to decide whether to reopen.40:25 – The disappearing average—and how not to be part of it.

Ever been frustrated because someone just doesn't get what it's all about? Maybe you want beginners to feel comfortable in class, but the competition team hijacks the equipment and space. Maybe you want your gym to be a place for people to let off steam after work, but that drill-sergeant coach is stressing clients out.Guess what? It's not them; it's you.Strong gyms have solid vision statements that staff and clients understand and support, and Certified Two-Brain Mentor Kaleda Connell is here to teach you to write one. Bonus: You don't need stuffy, flowery language—just an idea you care about.Links:Gym Lead MachineForever Fierce"Vivid Vision""Your Vision Statement Sucks"Join the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:1:58 – Why your business needs a vision statement.5:55 – You don’t need to perfect it before you start.9:50 – How your vision statement affects every other aspect of your business.10:56 – Step one: Write down words that mean something to you.13:20 – Keep it simple.16:16 – How to implement your vision statement in your business practices.21:26 – Personality, vision and solving the icon problem.24:30 – Hiring according to your vision statement.28:30 – Can’t you just teach thrusters and call it a day?30:56 – What Kaleda’s clients are doing to implement their vision.34:13 – Communicating your vision to clients in the onboarding process.39:37 – How vision statements can help eliminate weed clients.43:03 – Characteristics of businesses with strong vision statements.

When was the last time you brainstormed with the gym owner across town? Or referred a client to a local chiropractor? Or took the local physiotherapist out to lunch?"Networking" is a corporate buzzword, but building a network—an ecosystem—is you how you can grow your business faster and help your clients more—without paid advertising.Here, Chris Cooper shares real examples of how supporting his local ecosystem helped him grow his business and put him in a strong position to give back and help more.Links:Gym Lead MachineForever Fierce"The Go-Giver"What Is Wealth?Join the Gym Owners United group on FacebookFree ToolsTwo-Brain SummitTimeline:1:13 – Building your local ecosystem.7:11 – How investing in your ecosystem can yield returns later on.14:26 – Your ecosystem can also be a safety net.16:09 – Learning from others in your ecosystem.22:54 – Before you can give back to your community, you need a solid foundation.

Adding new programs to your gym is a great way to increase revenue. But there's only so much an owner can do.So how do you add programs without getting burned out? If you hire staff to run them for you, how do you pay them and still make a profit? And how do you find the right person to make a program successful?Peter Brasovan is a co-owner of NapTown Fitness, an Indiana gym with multiple revenue streams that together gross over $1 million a year. The key, he says, is intrapreneurialism: when one rock-star staff member starts a program under the mother business' umbrella.Here, Peter—a Certified Two-Brain Mentor—unpacks the system. You'll learn how intrapreneurialism differs from entrepreneurialism, how to choose your champion intrapreneur, what you should—and shouldn't—do to ensure success and how intrapreneurialism can help you make more money.Links:NapTown FitnessThe $1 Million Gym Built by Two Guys Who Once Rationed Paper TowelsWodifyAGuardJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:2:22 – What is an intrapreneur? 6:21 – How intrapreneurialism benefits employees and employers.14:17 – From yoga class to $190,000 yoga empire: NapTown Fitness’ first experiment with intrapreneurialism.21:25 – What not to do: going too big too fast.25:19 – Why your intrapreneur’s values need to be aligned with your gym’s.27:07 – How intrapreneurialism turned NapTown’s long-unsuccessful kids program into a $60,000 success.30:44 – The importance of defining—and redefining—success.34:17 – Characteristics of rock-star intrapreneurs.42:17 – It’s not autopilot: The importance of mentorship, leadership and communication.49:23 – Taking off the training wheels—and letting go.51:54 – Work backward to set the right financial goals.54:14 – Three simple steps to starting an intrapreneurial program at your gym.

Think you need a gym to make a living as a coach? Think again. In this episode of Two-Brain Radio, Chris Cooper delivers a crash course on how to make a living as a gymless trainer. Maybe you offer digital coaching. Maybe you train clients in their homes or workplaces. Maybe you train them from someone else's gym. Whichever path you choose, you'll need to make smart decisions about pricing, audience-building and operations. Learn from Chris' past mistakes now to make sure you don't make the same ones later.Links:WodifyForever FierceJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:40 – How to move your coaching business online.8:03 – What to figure out before coaching off-site.11:14 – The policies you need to establish for off-site coaching.13:04 – Coaching team athletics. 16:40 – How to run a corporate fitness program.19:17 – Training clients out of someone else’s gym.

How long do clients stay at your gym? A year? Two?Gym owner, chiropractor and Certified Two-Brain Mentor Brian Strump has retained clients for up to 10 years, and even the short end of his average length of engagement is double that of most—or more.Here, Brian shares how cultivating a great gym culture, developing skilled staff and communicating with members regularly can help you create 10-year clients.Links:Live Active CharlotteGym Lead MachineFree hiring plan and job descriptions"The Power of Moments"Join the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:1:59 – The 10-year client: fact or fiction?8:14 – Length of engagement (LEG) is a long game.12:07 – For great client LEG, you need great staff LEG.18:33 – Creating the right environment for your market.22:09 – Cultivating long-term clients from Day 1 and the importance of the client success manager.28:47 – What to do when a client wants to leave.38:30 – How diversifying your offerings helps keep clients engaged for the long haul.

We get it: You got into the fitness business because you want to help people, not sell snake oil. But here's the thing: You can't help people if you can't keep the lights on, and you don't have to sell snake oil to be a salesperson. In fact, good selling is all about helping.Here's Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing.Links:The Goal Review Session"Help First"The Prescriptive ModelOur free done-for-you hiring planChris Cooper's series on wealthAGuardForever FierceJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:0:46 – Selling without selling.7:09 – Who should handle sales at your business?10:44 – How to hire, train and compensate sales staff.17:05 – Why affinity marketing should come before paid advertising.

How to you get a client to stay with you forever? Wow them at the very beginning.Brian Zimmerman is a Certified Two-Brain mentor and the owner of CrossFit Jungle Gym. He says average revenue per member and length of engagement are both tied back to a client's onboarding process.In this episode, he joined Mike Warkentin to talk about the critical steps you need to take when onboarding a new client for the best possible long-term outcomes.Links:CrossFit Jungle GymThe Icon ProblemJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallWodifyTimeline: 1:45 – What is onboarding?4:12 – What a great onboarding session means to the client.8:53 – How great onboarding leads to new business opportunities.14:08 – The worst ways to onboard a new client.20:47 – The gold standards of onboarding.30:22 – Onboarding and the emotional connection.40:02 – How to measure onboarding success.

"People like us do things like this." — Seth GodinMost potential clients don't want to know about constantly varied functional movement performed at high intensity. They want to know how to lose weight. Or build muscle. Or both.So instead of telling them how great your program is, talk about the great things your clients have accomplished with it.In this episode, lifelong wordsmith Chris Cooper will teach you to tell great stories and how they'll help you get more clients and keep them longer.Links:Storytelling WorkbookTwo-Brain SummitAGuardWodifyJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:00:00 – Chris’ first strip search.3:48 – You can buy attention, but you can’t buy trust.5:08 – Chris hits rock bottom—then climbs out by telling stories.10:18 – What story are you telling?12:51 – “People like us do things like this.”17:38 – The time Chris (almost) bounced a check.20:16 – The boat vs. the bait and what kind of media platforms you need.25:01 – The technician’s curse and the answer to “What should I write about?”30:01 – Good storytelling is sticky.

Jason Carroll's got his retirement plan all figured out: be a stunt double for Tom Hanks. But for now, he's focusing on fitness.The Hollywood lookalike made his CrossFit Games debut in 2017 and finished in 28th place as a rookie. He returned two years later and took 39th.He joined Sean Woodland to talk about how basketball led him to the weight room, which in turn led him to CrossFit, how he turned disappointment in 2016 to triumph the following year and just how many times he’s actually been mistaken for a movie star.Links:Join the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @jasoncarroll89Timeline:2:19 – Playing basketball at “5 foot nothing.”5:16 – Pursuing strength and conditioning, biomechanics and bioenergetics in college.7:24 – How a layoff led to a passion for CrossFit.12:14 – Becoming a CrossFit competitor.14:04 – Jason’s first Regional.16:58 – Missing the Games by a hair, then making it the next year.20:07 – Making friends—or not—at the CrossFit Games.22:41 – Lessons learned as a rookie Games athlete.28:02 – Reacting to the Games season changes in 2018.31:13 – Killing the 2019 Open. 34:17 – Getting inducted into the Trash-Talk Thursday tribe.38:11 – Mai Tais and kalua pork.40:32 – Coronavirus and the competition season.44:01 – Rediscovering a love for the bike.48:29 – On being a Hollywood doppelgänger.

Good gym owners know that exercise alone will only get clients so far. For real results, they've gotta practice good nutrition, too.But what if you don't know how to teach it? Jen Broxterman is a registered dietician of 10 years, a sports nutritionist, the founder of Nutrition Rx and the creator of the brand-new Two-Brain Nutrition Coaching Course. The self-paced course combines an arsenal of science and experience with one-on-one mentorship to get trainers client-ready in as little as a month. She joined Certified Two-Brain Mentor Josh Martin to talk about the details of the course, why it works and how it can help gym owners add six figures or more in annual revenue.Links:The Two-Brain Coaching Nutrition CourseNutrition RxJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:nutrition@twobraincoaching.comInstagram: @nutrition_rxTimeline:2:44 – Why Jen became a registered dietician.8:13 – The method that gets the best results.13:34 – What the course entails.17:01 – Managing scope of practice.22:36 – Who should take the course.25:40 – The mentorship component.27:58 – Course cost vs. return on investment.

Gym owners have faced unprecedented levels of stress over the last several weeks and months. But let's be real—as an entrepreneur, you're always stressed. Always checking your email, overthinking things and running yourself ragged.But what you're actually doing is strengthening your amygdala, the part of the brain responsible for the fight-or-flight response. And to keep it from getting out of control, you need to de-train it. Here, Chris Cooper shares proven strategies for reducing stress, rewiring the brain and finding focus.Links:Two-Brain Radio Episode 48: What to Do When It All Goes WrongJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:50 – Getting to know the amygdala.7:54 – Schedule screen-free time AND email time.11:33 – Do LSD (long, slow-duration exercise).14:40 – Immerse yourself.16:42 – Keep a mental scoreboard.18:49 – Subtract things from your life instead of adding more.21:29 – Set up a personal board of directors.27:39 – Break problems down into solvable parts.28:58 – Remember: The mistakes you make now will help others in the future.30:37 – Meditate.33:08 – You are not your business.34:41 – There is no ground.

Bob Jennings started CrossFit at 40 years old. Six years later, he became a CrossFit Games athlete, taking 9th in the 45-49-year-old division at the 2019 CrossFit Games.He joined Sean Woodland to talk about what it's like to compete at a later stage in life, how just missing out on a trip to Madison in 2018 motivated him moving forward and why the masters community is so tightly knit.He also shared how the Legends Masters Competition came to be and how he and his co-founders hope to make it the premier competition for masters athletes worldwide.Links:Legends Masters CompetitionJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @thebobjennings; @legendsmasterscompTimeline:1:17 – Sports and fitness before CrossFit.4:21 – Pursuing competition in his forties.9:58 – Missing the 2018 Games by just a few spots.13:45 – Building confidence at Wodapalooza.15:12 – Shutting the brain off during competition.18:12 – On making the Games—and almost declining the invitation.20:58 – His first Games appearance.24:49 – Cancelation on the horizon for 2020.27:49 – The birth and growth of the Legends Competition.36:38 – How to maximize training as a masters athlete.38:18 – Why the masters community is so close.

When Rob Connors closed his gym due to COVID-19 this spring, he shut the doors for good—the physical doors, that is. Signum Fitness and Nutrition has been 100 percent digital since May, and Rob has no plans to go back to bricks and mortar.Rob Connors is a Certified Two-Brain Mentor specializing in personal training and online personal training. When considering the jump to digital, he asked himself two questions: "What's best for me and my family?" and "What's best for my seed clients?"The answer? A higher level of service delivered to a smaller number of niche clients. Rob joined Mike Warkentin of Two-Brain Media to talk about how and why he made the leap and what you need to do if you want to grow an online training business.Links:Signum Fitness and NutritionSignum GolfOnline Trainer Brad Overstreet on How to Deal With the New Fitness WorldJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:rob.connors@twobrainbusiness.comTimeline:1:26 – Why go 100 percent digital?6:42 – Client retention during the transition. 10:14 – The critical step you need to take before you go online.12:50 – Selling to a niche market.17:20 – Pricing: What not to do. 19:09 – Speaking your clients’ language.21:24 – Advertising: Start with affinity marketing.28:29 – Scaling up: How to hire online trainers.31:56 – Building relationships when coaching digitally.38:03 – The three questions Rob asks every new online client.

When was the last time you turned a potential client away? Rob Connors, owner of Signum Fitness and Nutrition, does it on the regular—and he says his business is better for it. Instead of trying to market to the masses, Rob "niched down" to focus on clients whose goals align with the gym's mission. He also created content strategically to improve his business' Google ranking. The result? More seed clients and a stronger business.Listen to his conversation with Chris Cooper to learn how he niched down and why you might want to, also.Links:Signum Fitness and NutritionCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:02 – “When you market to everyone, you market to no one.”5:50 – Speaking the audience’s language.7:59 – Establishing authority and building good SEO with content.12:08 – Building an audience for his gym.14:32 – Turing potential clients away.

EDITOR'S NOTE: This episode was recorded before the early June events regarding CrossFit Inc. and the statements made by Greg Glassman.Austin Malleolo is a CrossFit OG.He competed at the CrossFit Games for the first time as an individual in 2010 and took 6th place overall. He made four more appearances as an individual before switching to the team competition in 2017.Austin has also been a fixture on the CrossFit Seminar Staff. Here, he talks with Sean Woodland about how his career as a personal trainer led him to CrossFit, the time he got stranded in China and what possessed him to deadlift 600 lb. and run the Boston Marathon—on the same day.Links:The HAM PlanCOVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallTimeline:1:19 – On training and coaching during COVID.5:32 – Growing up on the “B” team.6:29 – The first personal trainer to show up for work in a suit.10:40 – Austin’s first Fran.15:24 – Cinch bags and cut-off tees: the 2010 CrossFit Games.19:09 – Joining the Seminar Staff.21:15 – Seminar Staff memories: stranded in China and food poisoning in Korea.23:52 – Competing in the North East.28:58 – Memories of Camp Pendleton.31:38 – On going team.35:40 – The Boston Marathon and the 600-lb. Deadlift.39:20 – The HAM Plan.41:54 – What makes good programming good.43:47 – The perspective-altering effect of parenthood.

Every gym owner worth his or her salt knows you can't out-train a bad diet. So why are you expecting your clients to? A nutrition program will help clients get better results while increasing average revenue per member and member retention. But starting such a program can be confusing—where do you get the expertise? Who should run it? What should you charge for it? Lindsey VanSchoyck is Two-Brain's nutrition business expert, and she's here to unpack all that and more. She spoke with Mike Warkentin about how to launch a nutrition program, how to find the right people to staff it, what to charge, what resources you'll need and how to add revenue with corporate nutrition programs.Links:Precision NutritionWorking Against GravityFree ToolsCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:lindsey.vanschoyck@twobrainbusiness.comTimeline:4:46 – How to start a nutrition program at your gym.6:43 – Do you need a nutrition certification?9:59 – Check your state laws.11:32 – How to set prices for nutrition coaching.16:02 – Assigning clients to staff.19:33 – How much to pay nutrition coaches.21:48 – How to find great nutrition coaches.26:41 – Why you need a nutrition playbook and what should be in it.28:11 – How to find corporate nutrition clients.31:31 – The metrics corporate clients want to see.32:54 – Pricing corporate nutrition programs.35:34 – Converting corporate client employees into ongoing nutrition clients.38:04 – Selling = helping.

Gym owners, you're getting blasted from all sides right now.COVID-19 shuttered your doors. Your clients looked to you for a response to the killing of George Floyd. And just when things seemed like they couldn't get any more complicated, CrossFit Founder and CEO Greg Glassman sent hundreds of affiliate owners packing with his reprehensible comments on Twitter.You feel the weight of a thousand decisions on your shoulders. But you can't take them all on at once. Here's how to focus in the chaos and determine the right next step.Links: Derek Sivers' "Anything You Want"Deaffiliating? Here's What You Need to KnowThe True Costs of Changing Your BrandCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallContact:chris@twobrainbusiness.comTimeline:1:32 – Dealing with the stress of uncertainty.3:40 – To increase your bandwidth, you need to cut some things out.4:43 – When quitting is the right idea.6:04 – The five filters.12:29 – The hierarchy of information.15:08 – Taking action with the right mentor.18:28 – How to avoid the rabbit holes.

EDITOR'S NOTE: This episode was recorded before the early June events regarding CrossFit Inc. and the statements made by Greg Glassman. Known for his bushy brown beard, hairy physique and that one time he got naked at the CrossFit Games, Lucas Parker is one of the biggest fan favorites of the CrossFit Games.After making his Games debut in 2011, Lucas returned for five straight years, earning a career-best finish of 14th in 2015.He shared with Sean Woodland how he developed his love for movement, why he grew his signature beard, the memorable moment when he gave Kristan Clever quite a view during the Camp Pendleton event and what he's learned after all his years of competition.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @toquelucTimeline:2:09 – Falling in love with movement as a kid.5:49 – Lessons learned from coaches and mentors.9:43 – Finding CrossFit via actor Jason Statham (who doesn’t do CrossFit).12:40 – Becoming a competitor.14:44 – Learning to roll with the punches in his Games debut.16:36 – Why the beard?18:05 – Going “full Lucas” at Camp Pendleton.22:44 – Dealing with setbacks in 2013 and 2014.25:34 – Handing the reins to a coach.28:45 – Withdrawing from Regionals in 2017 and taking a year off.32:20 – Returning to a completely altered CrossFit Games season in 2019.36:54 – Becoming “more of a sponge and less of a hammer.”38:14 – Why he trains alone.40:55 – Lessons learned along the CrossFit journey—and what he still wants to learn.

Marketing has always been challenging. Throw in a pandemic, months of closure and murky, varied reopening plans, and it's no wonder gym owners are unsure what to do.Colm O'Reilly is the owner of CrossFit Ireland, a certified Two-Brain mentor and the Two-Brain Marketing team lead. He joined Mike Warkentin to discuss Facebook ads in the post-COVID era: what works, what doesn't and how to decide what to spend on digital ads.Links:The 7 Best Gym Management Software Platforms: Our 2020 ReviewCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallTimeline:4:07 – Is there a magic bullet?6:38 – Why you shouldn’t go for the quick cash grab.11:59 – What to spend on Facebook ads right now.16:40 – Why lead nurture is more important than ever.19:13 – Developing leads post-COVID: Don’t fear the phone.21:41 – The future of Facebook advertising post-COVID.26:27 – When to boost your ad spend.28:12 – What does a good ad look like?33:29 – How the Two-Brain Marketing course can help you get more leads.35:11 – What kinds of pictures work best in ads?36:54 – Lead magnets post-COVID.39:58 – The top metrics you should be tracking.

Have you ever wondered why you haven't been able to achieve your dreams despite how much you want to? Why you just don't do it, even though you know you have the potential?Michael Bernoff calls that your "average"—the force inside you that keeps you from challenging the status quo and actually taking the steps that would bring you success.Michael is the founder of the Human Communications Institute the author of "Average Sucks: Why You Don't Get What You Want (And What to Do About It)." He joined Chris Cooper to talk about how your average is holding you back and how to redefine it.Links:Michael Bernoff and "Average Sucks"COVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallFree ToolsContact:Instagram: @michael_bernoffChris@twobrainbusiness.comTimeline:1:47 – Defining your average.4:50 – How your average controls you.6:18 – How to improve your average.10:35 – Playing the small game.12:32 – Changing the average with addition, not subtraction.14:13 – Upgrading your identity.17:25 – The comparison trap.23:34 – Dreams vs. wants.29:26 – The step between the average you have and the average you want.34:12 – What COVID-19 can teach you about your business.38:19 – Changing the psychology of expectations.

Carolyne Prevost may be one of the best all-around athletes in CrossFit. Not only has she competed at the Games, but she has also won 11 national championships in four different sports.She has competed in soccer, taekwondo and professional hockey, and she currently works as a high-school math, science and physical education teacher.She spoke with Sean Woodland about the benefits of being a multi-sport athlete, her hockey career and how she’s helping students—especially girls—build self-confidence through fitness.Links:COVID-19 ResourcesJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:Instagram: @cprevost27Timeline:3:34 – Growing up playing every sport under the sun.9:03 – Playing hockey for the University of Wisconsin.15:22 – How it feels to win 11 national championships.16:46 – The letdowns of going pro.18:46 – Working to establish a new women’s pro hockey league.22:22 – Becoming a CrossFit competitor.29:10 – Adapting to the new format of the CrossFit Games season. 33:39 – Her rookie Games, dealing with the pressure of the cuts and getting rhabdo.38:45 – The Games season and COVID-19.41:11 – Why become a teacher?45:46 – Teaching girls to love what their bodies can do, not just what they look like.

What exactly is online coaching? What is it not? And is it as valuable as in-person coaching in the gym? Two-Brain Business online coaching specialist Josh Grenell joined Mike Warkentin to shed some light on the subject. He talked about how true online coaching differs from Zoom group-fitness classes, why it's more valuable and how to sell it. He also shared tips for increasing efficiency as an online coach.Links:Progression FitnessCOVID-19 ResourcesOnline Trainer Brad Overstreet on How to Deal With the New Fitness WorldThe Secrets to Success With Online Coaching: Josh MartinJoin the Gym Owners United group on FacebookBook a Free CallTimeline:2:34 – What is online coaching? 6:18 – What isn’t online coaching?8:35 – Does online coaching get results?11:23 – The value of online coaching.12:49 – Online coaching and workload: increasing efficiencies.17:05 – Managing time and setting boundaries.19:49 – How to find clients for online coaching.27:34 – The biggest challenges of online coaching. 31:41 – How to keep clients from canceling by offering customized online training.36:17 – The number-one things new and experienced online coaches should do right now.

What's easier: getting a new client or keeping a current one? Smart gym owners know it's the latter, but unfortunately, the data shows that gyms are only keeping clients about half as long as they should.If you don't want to stay stuck on the treadmill of constantly seeking new clients, you've got to focus on retention—and that means focusing on the client journey.Here, Chris Cooper explains how motivational interviewing, goal reviews and the "learn, design, deliver, refine" model can help gym owners forge deeper connections with clients and retain them for the long term.Links:Precision Nutrition's Five WhysCOVID-19 ResourcesJoin the Gym Owners United group on FacebookBook a Free CallFree ToolsContact: chris@twobrainbusiness.comTimeline:2:46 – The retention treadmill.6:30 – “Learn”: No-sweat intros, motivational interviewing and the five whys.14:55 – “Design”: Prescribing the solution to your clients’ problems.22:16 – “Refine”: The most overlooked part of the retention process.26:36 – No-sweat intros vs. motivational interviewing: When to do which.36:19 – How goal reviews improve retention and revenue.44:35 – Who should perform goal reviews.