Podcasts about celigo

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by George Mogannam, CRO at Celigo. George shares insights from his extensive experience in scaling high-growth businesses and leading world-class sales organizations. The discussion delves into the common challenges startups face as they grow, highlighting the importance of establishing the right hiring profiles, formal onboarding and training, key performance indicators (KPIs), and an operating rhythm to drive sustainable growth. The episode offers practical advice for CROs on building high-performing revenue teams, ensuring effective communication, and integrating sales processes across various departments to maintain a competitive edge in today's market. George emphasizes the need for continuous enablement, cultural cohesion, and the pivotal role of the CRO in fostering an accountable and disciplined sales environment.ADDITIONAL RESOURCESLearn more about George Mogannam:https://www.linkedin.com/in/georgemogannam/Read Force Management's Guide to Embedding AI In Your B2B Sales Organization: https://hubs.li/Q03ldrzD0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:05] The Importance of Process in Scaling Startups[00:02:40] Common Challenges in Sales Organizations[00:03:43] Hiring the Right Salespeople[00:04:46] The Role of Sales Enablement[00:06:53] Defining Sales Terminology[00:09:11] Adapting Hiring Profiles for Growth[00:23:44] Onboarding and Training New Hires[00:32:03] Leveraging Tools and Metrics for Success[00:37:59] Understanding the Five Quarter Report[00:40:06] Implementing Sales Disciplines Across Departments[00:44:15] The Role of the CRO in Organizational Growth[00:48:26] The Importance of Operating Rhythms[00:52:44] Challenges in Sales Processes and Technology[00:57:02] The Impact of Remote Work on Sales Teams[01:00:00] The Criticality of Efficient Hiring ProcessesHIGHLIGHT QUOTES"When you implement these disciplines, it helps pull the rest of the company along.""You must have the right people on the bus executing in the direction we need to go.""A common language and definitions become critical as part of the enablement.""Everybody loves to be in an environment where they can be led to a place they couldn't get to on their own.""Creating a hiring profile that evolves with the company is essential; what works at one stage may not work at another.""It's critical to have the tools and metrics in place to provide direction and identify gaps in the sales process."

In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce. Today, we're joined by Mark Simon, Vice President of Strategy at Celigo, who will share insights from a recent global consumer survey that sheds light on the future of online shopping in 2024 and beyond, amidst ongoing economic and political changes. RESOURCES Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce. Today, we're joined by Mark Simon, Vice President of Strategy at Celigo, who will share insights from a recent global consumer survey that sheds light on the future of online shopping in 2024 and beyond, amidst ongoing economic and political changes. RESOURCES Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how automation and integration can transform your business, making it more efficient and scalable? In this episode of Tech Talks Daily, I sit down with Gert-Jan Wijman from Celigo to explore the revolutionary impact of process automation on businesses across various sectors. Celigo's integration platform is at the forefront of enabling automated, scalable business processes by seamlessly connecting data across different systems. Gert-Jan explains how this eliminates human intervention in routine business tasks, allowing data to flow smoothly between systems, removing bottlenecks, and ultimately making business processes more scalable. We delve into the critical role of proper platform and integration approaches in harnessing the potential of underused business technologists. By lessening the burden on IT departments while still providing them with the necessary oversight, Celigo's platform empowers "citizen integrators" – non-IT employees with technical skills – to contribute significantly to automation initiatives. This approach not only accelerates implementation but also brings valuable business context to the table. Gert-Jan shares how automation is particularly beneficial for businesses operating across multiple countries and regions. By ensuring efficient connectivity between systems and intelligently handling errors and changes, Celigo's platform supports agile processes that can adapt to different market demands and regulatory environments. We also discuss the impact of AI on integration and vice versa. Celigo leverages AI for error handling, using pattern recognition to resolve issues automatically, thereby making business process management more efficient. This integration of AI not only enhances the automation process but also ensures more reliable and consistent operations. A significant focus of our conversation is the e-commerce and retail sector, where automation plays a crucial role in providing consistent omnichannel customer experiences. Gert-Jan highlights how automation frees employees from repetitive tasks, improving their overall experience and enabling them to focus on more strategic activities. For customers, this means seamless interactions across various channels, which is essential for a positive shopping experience. Gert-Jan provides compelling examples of how brand aggregators on platforms like Amazon use Celigo's solutions to integrate acquired brands rapidly, leveraging economies of scale. This capability also extends to expanding brands into new geographical markets quickly and efficiently. As we look ahead, Gert-Jan shares insights into emerging trends, particularly the convergence of integration, automation, robotic process automation (RPA), business process management (BPM), and API management for the mid-market. He emphasizes that companies increasingly seek integrated automation platforms rather than separate tools, and Celigo's roadmap reflects this trend by evolving into a broader automation platform. Join us in this insightful episode as we explore how Celigo is redefining the landscape of business automation and integration. How can automation transform your business operations? Listen in to find out, and don't forget to share your thoughts on this exciting topic!  

In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.Topics discussed in this episode:Importance of automation in peak shopping seasonsChallenges faced by smaller companies with automation as they growSignificance of adopting an "automation first" mindset in e-commerceThe importance of good data for effective automationIdentifying areas for improvement through automationHow modern integration platforms facilitate automationLinks & ResourcesWebsite: https://www.celigo.com/Shopify Integration: https://www.celigo.com/integrations/shopify/LinkedIn: https://www.linkedin.com/company/celigo-inc/X/Twitter: https://twitter.com/celigoincGet access to more free resources by visiting the podcast episode page att.ly/rmTBeSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

This week on episode 363, we interviewed Jeff Willinger, Microsoft MVP, Advisory and Digital Experience Director, James Whitemore, Chief Growth Officer at Celigo and Joe Boggio and Peter Leyden, Co-founders of Reinvent Futures and Hosts of The AI Age Begins, https://peterleyden.substack.com/, https://www.youtube.com/channel/UCOpnRrvcqCaa8ddT8hYs3mg. Topics covered include: - How will generative AI impact the future of work? - What is the impact of generative AI in the retail industry? - What leadership challenges does generative AI introduce? DisrupTV is a weekly podcast with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11 AM PT/ 2 PM ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Get ready for some real talk about marketing in the age of automation. Mark Simon joins Tessa Burg on our latest episode of the Leader Generation podcast. They get into why strong leadership and a straightforward plan matter more than ever in digital transformation. They break down how clear communication and getting everyone on the same page are key to making automation work for your business. In this episode, you'll hear why it's smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success. This episode is filled with practical advice for marketers who want to use AI and automation strategically to grow their businesses successfully. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Mark Simon: Mark Simon is the Vice President of Strategy at Celigo. He's spent more than 20 years in technology roles such as software developer CTO, consultant and EVP of Services & Technology. Mark has with clients across several industries. His experience includes designing and developing automated processes for tasks like handing sales orders, managing subscriptions and provisioning.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Your product is a life hack. Or maybe it's technically a work hack. Use that to your advantage.Because everyone wants work to be easier, to go more smoothly, to be more efficient. So if you can serve them up a shortcut that feels like a secret and looks pretty too, they'll be easy to convert. That's why we're taking lessons from Stanley and how they unlocked a whole new audience with the release of their life hack: the Quencher. Together with Celigo's Content Director, Leah Westfall, we chat about marketing your product as a lifehack, tapping into the FOMO, and offering aesthetic options.About our guest, Leah WestfallLeah Westfall is Content Director at Celigo, a leading integration platform-as-a-service (iPaaS). She joined the company in August 2024. At Celigo, she is building a team of content strategists and writers, and working to bring their    platform to market through full-funnel integrated campaigns. Prior to her current role, she co-founded innovative software platform Moxie. There, she also shaped the go-to-market and content strategies. She has also previously served as Director of Content Marketing at RingCentral and Content Manager at Connect First, Inc.About CeligoCeligo is the leading enterprise-grade integration platform that blends cutting-edge AI with technology, enabling organizations to discover, automate, and optimize every business process. ​​The Celigo platform is called “Integator.io.” About 1000+ customers use it. Celigo's customers use it to set up integrations to and from NetSuite, Salesforce, Hubspot, and 100s of other connectors.About StanleyThe company has been around since 1913. It was founded by William Stanley Jr., who was an inventor. And he created a vacuum-sealed steel bottle that would keep whatever was inside hot or cold, longer. Stanley has become known for making long-lasting functional products. For the longest time, their hammertone green steel thermoses were what your grandfather or dad would take camping or to work. Now, the Stanley Quencher has become really popular among women primarily. It's now less of a purely utilitarian object, and more of a fashion accessory. The Quencher is a steel bottle with a lid and straw. The bottom is tapered so it fits in a cup holder. It comes in different sizes, but it was originally a 40-ounce bottle. And you can get it in tons of different colors, and even customize it with different designs. It retails for $45 dollars and up.The popularity has been credited to various blogs and sites over the past few years. But it's mainly thought that sisters Ashlee LeSueur and Taylor Cannon along with their cousin, Linley Hutchinson who run e-commerce blog The Buy Guide, were the ones responsible for its recent surge in sales. The Quencher was one of the first products featured in 2017.What B2B Companies Can Learn From the Stanley Quencher:Market your product as a life hack. Let your audience into a little secret: Your product will make their lives easier, save them time, and streamline their workflow. Leah says, “People want to do their jobs better, faster, smarter, more efficiently. So are we able to provide a hack or a tool that allows people to go and solve their pain point or solve the thing that's so annoying in their day to day business? It's like, is there a way to do this better?”Tap into the FOMO. Leverage your superfans with a large social audience to evangelize your brand and amplify a sense of FOMO, or likewise, inclusivity. Leah says, “It's like, ‘Oh, I see somebody with this and they look like me. So if they're using that, I should probably use that too,' or like, ‘We're similar because we both appreciate the same things and live this active lifestyle and want to be healthy. So if she has it, I should probably have it also.' Because we buy the same things. We have a similar mindset. We have the same goals. We have the same pain points. So people are drawn to this feeling of inclusivity.” Ian adds that Stanley also creates demand by releasing limited runs of their tumblers. He says, “The constrained nature of the supply and demand aspect is always interesting. Like, that there's a limited number and they would keep selling out. Everybody always wants something that's sold out.”Offer aesthetic options. It could be as simple as letting customers choose their color, or customizing what their product looks like. Ian says, “the colors [of the Stanley Quencher] are really cool, and they do 100 percent stand out. And I think there's just a great marketing lesson here about variety being the spice of life. People like to accessorize. Not just to accessorize their bodies or their appearance, but people just like having options.”Quotes*”A water bottle doesn't have to be just red or blue anymore. You can get matte orchid or ice cream pink. And it's flipping the idea that it has to come in a really outdoorsy kind of color. What use to be red, blue, or green now comes in pale pink. It's like, ‘Oh, that was made for me.' It gives people the option or chance to have their identity tied into your product a little bit.” - Leah Westfall*”One thing that's so important is this idea of the influencer. Finding them and using those channels. Then you need to find a way to accelerate them. Once they're out there and they're doing their thing, the secondary piece is getting your customers in the same room as your prospects. That's a big thing for B2B marketing. Use your influencers, use your key customers, help accelerate their stories, let them tell it in an authentic way, and then put them in virtual rooms or physical rooms, in digital spaces with prospects so that they can then share their stories organically.” - Ian Faison*”We are all consumers by nature. But we can tell when we're being marketed to, and that's such a turnoff, especially to younger generations. So tell that story in a really authentic way, like in a case study or a customer success story, allowing the people to be like, ‘We didn't know what we were doing. We just went out and we had this major problem,' being really honest and raw. That's good marketing and good storytelling because of the authenticity.” - Leah WestfallTime Stamps[0:55] Meet the Content Director at Celigo, Leah Westfall[1:49] Why are we talking about the Stanley Quencher?[3:04] What does Leah's role at Celigo entail?[4:04] Tell me more about Stanley and the Quencher tumbler[12:28] What makes the Stanley Quencher remarkable?[22:26] What marketing lessons can we take from Stanley and the Quencher?[41:42] What's Leah's content strategy?[43:54] What upcoming projects is Leah working on at Celigo?[45:22] What advice would Leah give other marketing professionals?LinksGet a Stanley QuencherConnect with Leah on LinkedInLearn more about CeligoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today's bonus episode follows the 2 part episode with Jan Arendtsz, Founder & CEO of Celigo - an iPaaS platform that simplifies the integration of business applications and data sources in the enterprise.During those two episodes, Eric and Jan discussed what it takes to truly grow a platform business. Many founders want to go after a broad market and grow their company into an industry staple. As a startup, the likelihood that you'll succeed increases if you find a narrow market and focus on an underserved niche.The way Jan did it was he scaled a consultancy first and foremost to 100+ members which allowed him to learn everything there is to know about his target market and build products based on the desired outcomes of their ideal client profile.Check out the full episode to learn more on how to create the next big platform!Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

This episode continues the conversation with Jan Arendtsz, Founder & CEO of Celigo - an iPaaS platform that simplifies the integration of business applications and data sources in the enterprise.In the previous part we established the story of how Celigo had to make some hard decisions that were ultimately for the best. In more recent history, they had to pivot to a new product even after they found what was supposedly working. Jan's reason is simple - the Total Addressable Market(TAM) was too small to fulfil his ambitions, so they started working on a model that would work across a variety of verticals. Celigo really built their platform by the book. Starting out with years of consulting experience to understand their market, then building a few platform iterations that were both scrapped and kept, finding product-market fit, increasing their TAM, and trying to solve larger problems as they scale. This approach has made them true experts of both their market and their product, and allowed them to scale while maintaining longevity in the market.Now they're focused on revamping their go-to-market strategy and making sure they're disciplined with targeting the right type of client. A very difficult but necessary step when scaling is figuring out which customers you've outgrown and letting go, as the drain that a customer who's no longer a great fit brings onto your team can significantly lower efficiency and morale.When asked about his leadership principles, Jan focuses on being fair and consistent - towards both his employees and customers. He's also evolved to be a great listener, which is a very important trait in a leader. Tune into the full episode to learn more on how Jan built a platform that scales!HIGHLIGHTS:00:00 The Inflection Point07:01 Why Most Platforms Fail09:43 New Challenges With Scale13:07 Achieve True Focus15:20 Jan's Leadership Principles18:22 Learning to Let GoConnect with Jan - https://www.linkedin.com/in/janarendtsz/Check out Celigo - https://www.celigo.com/Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

In this episode, Eric is joined by Jan Arendtsz, Founder & CEO of Celigo - an iPaaS platform that simplifies the integration of business applications and data sources in the enterprise.iPaaS stands for Integration Platform as a Service, which is a new term for an industry that's been around since the 90s. Their predecessor was the ETL (Extract, Transform, Load) model which was led by companies like Informatica before the cloud model became standard. Jan's path to entrepreneurship began with him working as a software engineer for a couple of years and quickly realizing that it's not his true calling. He chose to stick with it for a while to build a solid technical background, after which he joined a consulting firm to learn a bit more about the business side of running a software company. When he got to his late 20's, he had gathered enough experience to go out on his own and start a company.Although Jan got the idea for Celigo way back in 2004, it wasn't the first venture he pursued when he went out on his own. For about 5 years he ran a consultancy that focused on processes and integrations, and he managed to scale that business to 100+ employees before ultimately starting Celigo in January of 2011.At the beginning Celigo encountered a major roadblock - their platform was built to be operated by technically advanced users, effectively making their platform inaccessible for the average business user. Their first iteration wasn't up to par, so Jan made the tough decision to scrap the platform and start from scratch. It turned out to be the best decision they made.Tune into the full episode to learn more on Jan's journey to founding Celigo!HIGHLIGHTS:00:00 What does iPaaS mean?01:42 Jan's Journey Into Entrepreneurship04:48 The Inception of Celigo12:32 Finding Product-Market FIt15:47 Becoming a Victim of Your Own SuccessConnect with Jan - https://www.linkedin.com/in/janarendtsz/ Check out Celigo - https://www.celigo.com/ Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

Explore the crossroads of biology and HR with Tony Deblauwe, VP of HR at Celigo. Tony divulges his early dreams of genetic engineering and how they evolved into a passion for the psychology behind human resources. He offers rich insights into the 'learn by doing' philosophy and the significance of cultivating strong networks both within and outside one's organization. Additionally, Tony touches on his role in mentoring up-and-coming talent in Silicon Valley and gives us a peek into Celigo's cutting-edge approach to tech integration. More about Tony and Celigo: https://www.linkedin.com/in/tonydeblauwe/ https://www.linkedin.com/company/celigo-inc/ https://www.celigo.com/ hyrd: https://hyrd.ai/ https://www.instagram.com/gethyrd/ https://www.linkedin.com/company/gethyrd/ https://www.facebook.com/gethyrd/ https://twitter.com/gethyrd CHECK OUT OUR OTHER PODCAST!!! get hyrd Podcast: https://www.youtube.com/@gethyrd https://open.spotify.com/show/2OHMNxXljWpKs1hU5eDqm2 https://podcasts.apple.com/us/podcast/get-hyrd/id1621089768 https://music.amazon.de/podcasts/d9924d00-9a8d-4882-9b27-b2f4d7fa9e2e/get-hyrd

Jordan Tennenbaum, Social Media Manager at Celigo, joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization. He emphasizes consistently publishing engaging, human-focused content to drive long-term growth. As an expert at crafting standout content, he reveals the power of being a little different and using relatable memes to connect with audiences. From consistency and employee advocacy to creative social challenges and employer branding initiatives that celebrate his colleagues, Jordan unpacks the pillars of building a powerful, human-centric social presence that people want to be a part of. He explores the ongoing debate around follower count–are they just vanity metrics or valuable indicators? Jordan provides a nuanced take, emphasizing an engaged following matters for social proof. Jordan concludes the show by sharing how he built his personal brand, his favorite tools for efficiency as a social media marketer, and his perspective on whether brands should maintain a presence on X as many reevaluate their strategy. Hot Topics:  Jordan's transition from sales to social media The strategy that tripped nearly every social metric at Celigo How to supercharge your LinkedIn following

On today's episode, we're joined by Jan Arendtsz, CEO & Founder, Celigo, a leading integration platform as a service (iPaaS) company.We talk about:Increasing efficiency with workflow automations Powerful use cases for iPaaSUsing AI to make better SaaS products that help users be more productiveEmpowering business users to automate their underlying business processes

 This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content. Highlights: What content operations is and why it's important The importance of having a content strategy that is both fluid and tied to a business objective Best practices for creating and measuring content performancesThe value of having an intake form to capture and prioritize content requestsUtilizing templated tasks and a shared calendar to ensure visibility across teams Learn more about CeligoConnect with Ellie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Dave discusses Squire's product, the history of the company, how Squire successfully navigated through the early days of COVID, and the role institutional and celebrity angel investors play in the Company. BIODave Salvant is a Co-Founder and President of Squire Technologies, a provider of an all-in-one barbershop management platform. Prior to Suire, Dave was a sales associate at AXA and private banking at JP Morgan. He received his Bachelor's degree from the University at Albany (SUNY) and MBA from the University of Wisconsin-Madison. TIMESTAMPS00:50 Dave and Squire03:40 Go-To-Market07:32 Marketing in Squire08:16 Company size / Global Remote-first company08:57 Quick product release help barbers navigate COVID (incredible response to COVID)11:00 Creating new products12:15 First Investors14:45 Celebrity Investors16:11 Involvement of investors16:44 Vision for Squire TechnologiesSeason B is Sponsored by CELIGO, IPaaS for Mid-Market companies.SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

Barb discussed Sapia's unique product, the role of artificial intelligence in unbiased hiring, the Sapia data set based on a billion words and 2 million candidate profiles, the initial dataset that Sapia utilized, its first client, go-to-market strategy, and many other things. BIOBarb Hyman is the Founder and CEO of Australia-based Sapia. Prior to Sapia, Barb was a Head of HR and Marketing at Boston Consulting Group. She received her Bachelor's degree from Monash University and MBA from Melbourne Business School. TIMESTAMPS01:00 Barb and Sapia04:20 Five questions to select a candidate07:50 Artificial Intelligence vs. Machine Learning10:25 Getting the initial data set13:25 When your first client is Enterprise…17:30 Pricing model24:00 Sapia's Go-To-Market strategy29:30 Hiring on values33:30 KPIs35:00 Raising capital37:50 On biases Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

Sean discussed the financial diligence process of SaaS companies, common mistakes in ARR, Gross Profit, and EBITDA calculations, the effects capitalized software and capitalized commissions have on cash EBITDA, and many other things. BIOSean St. Germain is a Managing Director at Alvarez & Marsal. He focuses on transactions in the software and technology industry. He has advised clients on domestic and cross-border transactions, including traditional buy-side transactions, portfolio company add-on transactions, public-to-private acquisitions, asset purchases, and sell-side divestiture processes, including carve-outs. Sean is an expert in software revenue recognition, including the new revenue recognition standard (ASC 606, Revenue from Contracts with Customers).TIMESTAMPS01:00 Sean and Alvarez & Marsal05:30 Unique aspects of SaaS businesses09:00 Recurring vs Re-occurring revenue streams12:20 Mistakes companies make in ARR calculation15:35 Cost of Sales17:35 EBITDA Adjustments 22:00 Confirmation of synergies 23:15 Capitalized commissions25:30 Capitalized software29:05 What is Cash EBITDA?33:30 Preparing your company for financial diligence 37:00 Findings that can derail transactionsSeason B is Sponsored by CELIGO, IPaaS for Mid-Market companies.SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

The Celigo platform is a world-class integration platform as a service (iPaaS) that allows IT and line of business teams alike to automate both common and custom business processes, enabling the entire organization to be more agile and innovate faster than competitors. https://www.celigo.com/

Integration projects are becoming increasingly important to allow disparate systems to share information.Enter IPaaS - the Integration Platform As A Service. Celigo is an iPaaS company, so I invited their VP of Strategy Mark Simon to come on the podcast to tell me all about it.I learned loads, I hope you do too...If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).If you want to learn more about how to juggle sustainability and efficiency mandates while recovering from pandemic-induced disruptions, meeting growth targets, and preparing for an uncertain future, check out our Oxford Economics research report here.And if you want to read up on our Industry 4.0 blueprint repost, head on over to https://www.sap.com/cmp/dg/intro-industry40/index.html, and if you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks.And remember, stay healthy, stay safe, stay sane! 

Geoffrey Moore, the author of numerous marketing books (including the all-time classic – Crossing the Chasm), discusses how COVID affected the Chasm and how SaaS companies should apply the blueprint to SMB and Enterprise target markets. He also speaks about Geoffrey's newest book, Zone to Win, written for later-stage technology companies. BIOGeoffery Moore is a best-selling author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, Gainsight, Google, and Splunk.TIMESTAMPS03:08 Crossing the Chasm in a few words08:10 COVID's effect on Chasm 11:02 Chasm's blueprint for SaaS companies 13:55 SMB vs Enterprise approach to Chasm15:27 Case Study19:58 Geoffrey's most important booksSeason B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

In this episode of The Knowledgebase Ninjas Podcast, Gowri Ramkumar is joined by Kathyana Rule, Senior Technical Writer at Celigo. They discuss Kathyana's journey from biochemistry to technical writing, how to analyse document growth and productivity, and tips on generating organic traffic to your document.

Welcome to the fifth episode of our LIFT podcast! In today's new market landscape, intent data is becoming increasingly relevant. In this episode, we are joined by the VP of Growth Marketing at Celigo, Michelle Bastelier, to discuss all things intent data. Celigo is a Series C automation platform company, which enables integration of all different SaaS applications into one platform. Through this discussion, you will discover how to shape your organization in order to use intent data, as well as three pertinent use cases to leverage it. We also share some common pitfalls and lessons we've learned so you can prepare prior to implementation and ensure no resources go to waste. Finally, we fill you in on how you can get started with using intent data, getting farther, faster. Tune in to hear Allison and Michelle's insights and learn how to optimize your programs and teams. Key Points from This Episode: The topic covered in this webinar: the reality versus the hype of intent data. Introducing Michelle Bastelier, VP of Growth Marketing at Celigo. The skillset suited for growth marketing. What Celigo does and how it's changing the landscape for digital transformation. Host, Allison Taylor, shares her background. What intent data is and the purpose it serves. Why it's important to constantly feed the market with new updates, assets, and messaging. Ensuring the business outcome matches your business goals when employing intent data. What accelerates the ROI of the intent data system. The countless benefits of employing intent data. How Celigo has used intent data to expand its accounts. How intent data assists sales productivity. The integration challenges Celigo has experienced. How intent data has enabled Celigo to grow its install base. Setting up teams, training, and bonding through daily stand-ups. How long it took for the intent data to start driving pipeline contribution for Celigo. How to ensure your intent data is capturing and mapping according to your data structure. Important lessons learned about territory mapping. The operational impact of using intent data. What to be aware of, in terms of budget allocation. How priority scores in ABM programs assist growth marketing and segmentation. How to get started with intent data! Tweetables: “I think intent data is incredibly relevant to today's new market landscape.” — @mbasteli [0:03:15]  “[Intent data] gives you the data you need to fully optimize your programs in a way that typical tracking software just can't offer you, not at scale.” — @mbasteli [0:14:43]  “With intent data, we've been able to coalesce things into programs and get things set up in a more organized and strategic way to grow the install base.” — @allisonthought [0:23:42]  “One of the great things about intent data is it allows you to up your ad click-through rate and engagement noticeably and get your cost per click significantly lowered.” — @mbasteli [0:42:47]  “The best approach is not to be perfect, but to be able to live with imperfection.” — @allisonthought [0:50:55]  “Every company on the planet needs to automate in order to survive in the future of a machine-driven world.” — @allisonthought [0:53:16] Links Mentioned in Today's Episode: Michelle Bastelier on LinkedIn Michelle Bastelier on Twitter Celigo Allison J. Taylor on LinkedIn Allison J. Taylor on Twitter Email listener feedback to info@thoughtmarketing.com BrightTALK Demandbase

In this episode, Adam Helweh, CEO of Secret Sushi, offers advice for turning page one rankings into results by using insight he's pulled from working with some of Silicon Valley's biggest brands, such as Edelman PR, Celigo, Broadcom, and others. You'll hear Adam's advice for creating future-proof content, reaching a more sophisticated audience, structuring your writing team, and much more.---------Quote"My guiding light has been to write and create the best [content] that you can create for the human being, but understand the things you need to make structurally visible to the devices that connect those human beings to the data. When you're able to do that and understand the content [the audience] is looking for and give them that, not only will your content usually rank really well, it'll be future-proof.”                                                                                                                                                                                                                       ---------Key TakeawaysEven if your content is well ranked, it won't drive results if the website is not designed for an optimal user experience.Content will only solve problems if it's the truth - this means using a writer who can avoid the fluff and get straight to the heart of the issue by understanding people's concerns. Always create for the human being, but knowing what's structurally visible on the devices that connect humans to data will help future-proof content and drive rankings.---------Time Stamps:* (:56) Meet Adam, and how he came up with the name Secret Sushi* (3:52) Biggest gaps in how marketing teams execute* (6:01) Adam's career journey to owning his own agency* (8:55) Navigating the SEO Wild West* (11:16) Optimizing the full search experience * (16:56) Adam's go-to marketing tools and utilizing freelancing *(24:03) Lightning Round --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Adam on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Secret SushiListen to Marketing in the Raw podcastLearn more about DemandJump

Related Links and Guest Info can be found at https://www.augforums.com/episode58

Jan Arendtsz is a veteran of the software industry with more than 20 years of experience in development, product management, client services, and sales roles. He founded Celigo in 2011 with the goal of simplifying the integration of cloud-based applications. He is responsible for overseeing all company operations. Jan and his team at Celigo allows IT and line-of-business teams to automate business processes,  enabling the entire organization to be more agile and accelerate business growth through their iPaas (integration Platforms as a Service). Jan shares with Lou the problem that Celigo is solving for their customers and his passion for making things easy for others. *** CONNECT TO LOU DIAMOND & THRIVELOUD  

Jan shares the story of Celigo, discusses iPaaS, speaks on the Company's Org structure and functions, and how he manages the fast-growing company with an exceptional retention profile. BIOJan is a veteran of the software industry with more than 25 years of experience in sales, marketing, product development, and customer success. He founded Celigo with the goal of simplifying how companies integrate business applications together for a connected enterprise. Prior to Celigo, he worked at NetSuite and Cambridge Technology Partners.TIMESTAMPS00:40 Jan and Celigo06:00 Target Customers (Market)07:25 Basis for Pricing09:25 Competition in iPaaS16:55 Retention18:20 Go-to-Market20:00 Rebuilding the platform from scratch21:00 Size and Growth23:55 Team and Structure30:30 Relationship with investors31:30 Long Term Vision

In this episode of SaaS Connect by Cloud Software Association, Matt Graney, VP Product Management at Celigo, provides a presentation on why iPaaS is not enough to survive the explosion of Cloud apps, and how critical the integration user experience is becoming. The presentation includes: Consumerism of enterprise software has undergone a power shift due to freemium models, and the shift has led to a need for specialisation, leaving the iPaaS business with a lot of need for integration. With specialization has come an increase of apps. For example, SMBs that had three apps five years ago now have, on average, more than 20. Consumers need all the apps they use to connect, and they want the freedom to choose which apps they want, and how they are to be integrated. On top of that, they need simple interfaces from a consumer point of view, not from an IT point of view. Why iPaaS in the first place? The goal should be that integration be as simple and intuitive as the app itself. Customer experience is key because it's part of the purchasing decision. Pointers to improve the integration user experience: Communicate with the developer community through portals. APIs should be properly documented, and there should be a product manager for both APIs and integrations because integrations should be seen as a product. Make it easy to onboard customers. Integrations must be pre-built, and built on an iPaaS. The three things to keep in mind to survive the future of integration. Resources Mentioned: Salesforce Concur NetSuite Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself. So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of b2b sales? In this discussion, SaaS experts Ingrid Bonde Åkerlind (Investment Professional, Oxx VC) is in conversation with Mike Weir (Chief Revenue Officer, G2), Paul Lynch (CEO, Chargify) and Jan Arendtsz (CEO & Founder, Celigo), to explore the latest trends in customer acquisition strategy, and help you find a model that's best for your business.

Welcome to another episode of Three Minute Marketing, where we interview some of the world's best and brightest growth marketers across different channels. Today, I'm super excited to have Rico Andrade from Celigo, a really cool integration platform as a service (iPaaS). Rico is optimistic that this platform will one day become a household name. The post The Biggest Opportunity for Spreadsheet Marketers with Rico Andrade appeared first on WebMechanix.

Welcome to another episode of Three Minute Marketing, where we interview some of the world's best and brightest growth marketers across different channels. Today, I'm super excited to have Rico Andrade from Celigo, a really cool integration platform as a service (iPaaS). Rico is optimistic that this platform will one day become a household name. […]

As a young coder, Jan Arendtsz wasn't so interested in coding. He was much more interested in why the code should exist to begin with—what problem it was solving, what it was trying to accomplish. So he moved from the coder's cubicle over to the business side. As an early member of NetSuite, he recognized SaaS as the future, which may seem obvious now, but at the time this was a riskier proposition. “Looking back, you can say, of course you should have thought about that,” Jan says. “But that was a leap of faith to me.” After starting a consultant business, he realized his prescience was more profound than he could have realized. IT systems had become a spaghetti plate of SaaS solutions, and getting them all to work together was a major challenge for most businesses. So he started Celigo, a company that offers an integration platform as a service (iPaaS) to help companies connect all their SaaS solutions to create smoother automation. In this edition of Founders Journey, Jan talks about his pioneering years in SaaS, how he funded the startup, and he tells us the one thing he'd do differently if he could go back and start over.

Over the past ten years, the explosion of SaaS solutions has fully transformed the way we do business, to the extent there's hardly an individual out there, business user or general consumer, who doesn't rely on at least a few SaaS products. And if your company is like most, it's all SaaS all the time. The flexibility and scalability of SaaS has proven a huge benefit for growth and cost—but automating tasks between them, along with legacy apps, has become time consuming and expensive. As a business consultant, Jan Arendtsz saw this problem developing years ago and knew where it was headed. That's why he founded Celigo, an integration platform as a service (iPaaS) that connects thousands of SaaS products for both IT professionals and business users. On this edition of UpTech Report, Jan talks about how he came to see foresee this problem, and he walks us through the complex technology involved in his solution.

This week's episode featuring Jan Arendtsz is brought to you by Oracle NetSuite (Sign up for a personalized product tour at www.netsuite.com/scale) Jan Arendtsz is a veteran of the software industry with more than 25 years of experience in sales, marketing, business development, product development, and customer success. He founded Celigo with the goal of simplifying how companies integrate business applications together for a connected enterprise. He is responsible for overseeing all company operations. Prior to Celigo, Jan was a Director at NetSuite, the leading cloud-based ERP platform, where he launched their integration platform. Prior to that, Jan worked for Cambridge Technology Partners, where he implemented complex business solutions for a multitude of customers ranging from Internet startups to Fortune 500 companies. Jan holds a B.S. in Computer Science from the University of Texas at Austin. Connect with Jan Arendtsz: https://www.linkedin.com/in/janarendtsz/ Connect with Poya Osgouei: LinkedIn: https://www.linkedin.com/in/poyaosgouei/ Connect with Robby Allen: Linkedin: https://www.linkedin.com/in/robbyallen/ --- Support this podcast: https://anchor.fm/uncharted1/support

SEGMENT 1: Culture is a word that gets thrown around a lot in small business as a key element to success. But what is it exactly? And how do we create it and use it effectively? Josh Levine, the best-selling author of “Great Mondays” is here to help.SEGMENT 2: Of the 27 million small businesses in the US, most of them are service oriented companies. What unique challenges do these service businesses face? And what tools are available to help them be successful? Here to help is Phil Sarros, Partner and Director of Education at Dirt Monkey University.SEGMENT 3: Integrating the applications that run your company is critical for business to run smoothly, but how do you do this and who can make this work? Jan Arendtsz, 20+ year veteran of the software industry and founder Celigo, is here to help.Sponsored by Nextiva, TransUnion ShareAble, and Jobber