Podcasts about Acumatica

Today’s headline news for Canadian IT solution providers, aside from HPE Discover: OpenAI launches official partner program and investment fund: OpenAI has officially introduced its new partner program alongside a $150 million investment fund aimed at expanding its enterprise ecosystem. The partner program is designed to help service providers, system integrators, and consultancies build, deploy, and manage custom AI solutions leveraging OpenAI’s models. According to the company, the initiative will provide partners with dedicated technical support, go-to-market resources, and early access to new product features. The accompanying $150 million fund will focus on investing in early-stage startups that are developing applications on top of the platform. GTIA names two Canadian Innovate Awards finalists: GTIA announced the six finalists for its inaugural Innovate Awards today, with two Canadian companies among them: GoWest.ai (Toronto, customer-facing AI category, for its CFP Service Desk and Field Technician Assistant) and Nucleus Networks (Vancouver, internal AI category). Winners receive a $20,000 USD cash prize, announced at ChannelCon 2026 on August 5 in San Diego. For more on the awards and what GTIA is looking for, check out our In The Channel conversation with Carolyn April from April 27. And to hear Jennifer Roy of Nucleus on how they’re thinking about AI, that episode is here. Cisco research highlights Canadian AI network risks: A new study from Cisco underscores an infrastructure cliff for Canadian organizations. The research found that 71 percent of Canadian respondents expect their current network capacity to hit its limits within 36 months due to AI workloads, while 91 percent cited budget constraints as the primary barrier to the required modernization. The data provides a critical conversation point for MSPs: any serious AI strategy must now be preceded by a serious network upgrade strategy. Okta integrates with Google Cloud AI: Okta has announced it is adding a dedicated identity security layer to Google Cloud AI, while its Auth0 platform is now directly integrating with Gemini for AI agent deployment. According to the company, these integrations are designed to bring enterprise-grade identity governance into the fast-moving AI ecosystem. For Canadian solution providers helping customers experiment with AI tools, this integration provides a mechanism to secure these environments and non-human identities without slowing down developer velocity. CrowdStrike open AI gateway: CrowdStrike has announced an open gateway ecosystem making Falcon AI’s control plane available across AI infrastructure, with native integrations spanning Databricks, Google Cloud, Azure API Management, and others. Simultaneously, Grant Thornton Advisors announced it is standardizing its managed security service operations on Falcon Complete, replacing legacy MDR with what CrowdStrike is positioning as agentic MDR. Acumatica channel appointment: Acumatica has appointed Roman Bukary as senior vice president of partner strategy and programs, effective immediately. Bukary brings prior experience in SaaS channel leadership and will be responsible for the strategy and ongoing evolution of Acumatica’s partner ecosystem. Coro Global Lean IT Day: Coro has launched Global Lean IT Day as an annual observance on June 16, recognizing IT professionals who manage enterprise-level cybersecurity complexity with limited team size and resources. The announcement is tied to ISC2 data showing 59 percent of organizations report critical or significant cybersecurity skills shortages, and Coro says it will release full survey findings ahead of Black Hat USA 2026. Leaseweb Canada leadership: Leaseweb Canada has named Estelle Azemard as its new chief executive officer. Azemard, who will be based in Montreal, brings more than 16 years of cloud industry experience and will lead the company’s continued growth and strategic expansion in Canada, where data sovereignty and hybrid cloud demand are both rising. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, June 17th, and here’s what’s happening in the channel today. We’ll have a full roundup of everything going down at HPE Discover this week in your feed in about an hour from now, but in the meantime, there’s plenty going on aside from all the news at Discover. Here’s what we think is worth keeping an eye on. OpenAI has officially introduced its new partner program alongside a $150 million investment fund aimed at expanding its enterprise ecosystem. The partner program is designed to help service providers, system integrators, and consultancies build, deploy, and manage custom AI solutions leveraging OpenAI’s models. According to the company, the initiative will provide partners with dedicated technical support, go-to-market resources, and early access to new product features. The accompanying $150 million fund will focus on investing in early-stage startups that are developing applications on top of the platform. As enterprise demand for generative AI moves from the proof-of-concept phase to production deployment, solution providers are increasingly being asked to navigate the integration complexities of building AI agents and customized models. The launch represents a significant maturation of OpenAI’s channel strategy, moving beyond direct enterprise sales to embrace the third-party ecosystem. Formalizing a channel structure gives Canadian IT providers a clearer framework to monetize AI advisory and implementation services, allowing them to capture more margin as customer demand scales up. The Global Technology Industry Association – GTIA – has announced the six finalists for its inaugural Innovate Awards, and Canadians have a strong showing. Two of the six companies are Canadian: GoWest.ai, the Toronto-based AI consultancy founded by West McDonald, is a finalist for its CFP Service Desk and Field Technician Assistant in the customer-facing category, while Nucleus Networks, the Vancouver-based MSP that now operates across five Canadian cities, is a finalist in the internal AI solutions category. The remaining four finalists – J&M Solutions, Sentry Technology Solutions, Framework IT, and Thrive – are all US-based. Winners in each category receive a twenty-thousand-dollar cash prize, announced live at the ChannelCon 2026 final keynote on August 5th in San Diego. One-third of the inaugural finalist class being Canadian is significant for a channel community that too often looks south of the border for proof points on what real AI deployment looks like. If you want more context on what GTIA was building toward with these awards, and what “deployed and in production” actually means in practice, we covered exactly that earlier this year on In The Channel with Carolyn April, GTIA’s vice president of research and market intelligence. And to hear how Nucleus thinks about AI inside their own MSP operations, Jennifer Roy joined us on the show in late April. Links to both episodes are in the show notes. A new study from Cisco underscores a looming infrastructure cliff for Canadian organizations chasing AI ambitions. The research found that 71 percent of Canadian respondents expect their current network capacity to hit its limits within 36 months due to the demands of AI workloads. Even more pressing, 91 percent cited budget constraints as the primary barrier to the required modernization. This data suggests an impending reckoning where artificial intelligence software aspirations simply outpace the physical network capabilities required to move massive data sets. The strain on existing infrastructure will likely manifest in latency issues and stalled proof-of-concept projects. This presents a critical conversation point for Canadian MSPs and infrastructure partners to bring to their customers: any serious AI strategy must now be preceded by a serious network upgrade strategy. It creates a massive opportunity for the channel to re-engage clients on foundational infrastructure, turning a software conversation into a broader hardware and services engagement. In Brief:  Okta announces dedicated identity secrity layer for Google Cloud CrowdStrike announced open AI gateway ecosystem. Acumatica appoints Roman Bukary as its new senior vice president of partner strategy and programs.  Coro launches the first-ever Global Lean IT Day to recognize IT professionals managing enterprise-level cybersecurity with limited resources.   Leaseweb Canada names Estelle Azemard as its new chief executive officer.  Full details and links in the show notes or the blog post. Remember that we’ll have all The Buzz from HPE Discover in your inbox in about an hour, and shortly after that, be sure to check out today’s In The Channel, where we’ll talk to HPE’s Ben Fallon about the company’s self-driving networks strategy.  And if you haven’t heard it yet, yesterday on The Buzz we took you through all the news from HPE Partner Growth Summit at Discover 2026, and then we followed that up Tuesday with HPE North American channel chief Jeremiah Jenson, going deep on The Power of One, the announcements from the show, and his big reqquest for solution providers. Be sure you check it out if you’re working with Hewlett-Packard Enterprise. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

The bigger your company gets, the more polished reports can distort vital truth.In this episode of Lead the Team, Ben Fanning sits down with John Case, CEO of Acumatica and former Microsoft executive who helped scale Office 365 into one of the most successful cloud businesses in the world.John shares why one of the most important responsibilities of leadership is creating direct access to truth before critical information gets filtered on its way up the organization.From customer conversations to strategic decision-making, he explains how great leaders stay connected to reality as their companies grow.Along the way, he shares lessons from helping drive Microsoft's transition to the cloud, scaling high-growth companies, building executive teams, and navigating the opportunities and risks of AI.You'll learn:• Why leaders must create unfiltered feedback loops with customers• How scale can separate executives from the truth they need most• Lessons from helping grow Office 365 into a global cloud powerhouse• The biggest mistakes leaders make during periods of rapid growth• Why "the job will outgrow everyone"• How to identify when a problem is really a leadership problem• Where AI should accelerate decisions—and where humans must remain in control• Why trust may become the most valuable competitive advantage in the AI eraTIMESTAMPS00:00 – What Happens When Truth Gets Filtered01:44 – How John Case Built Unfiltered Customer Feedback Loops08:40 – Lessons From Scaling Office 365 at Microsoft13:36 – The Biggest Mistake Leaders Make During Rapid Growth16:22 – "The Job Will Outgrow Everyone"18:04 – How to Tell When a Problem Is Really a Leadership Problem20:05 – Where AI Should (and Shouldn't) Make Decisions22:45 – The Biggest AI Risk Most Leaders Overlook24:16 – Why Trust Is the Ultimate Competitive Advantage25:15 – The Career Setback That Changed Everything27:50 – Leaving Microsoft After 16 Years30:17 – Why AI May Be the Biggest Technology Shift in 20 Years34:35 – Leadership, Trust, and the Future of AI35:00 – John's Advice for Leaders Navigating What's NextWhether you're a CEO, executive, founder, or ambitious professional navigating leadership in the AI era, this conversation will help you think differently about customer insight, executive decision-making, organizational trust, and leading through rapid technological change.Subscribe to Lead the Team for weekly conversations with top executives, founders, and business leaders on leadership, AI, organizational transformation, and high-performance teams.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

- My favorite feature in Acumatica is the ability to connect directly to the data in a Generic Inquiry over OData - It's my favorite feature because both Microsoft Excel and Power BI understand OData so you can design reports that are refreshable at the click of a button instead of having to Export to Excel every time you want new data - But OData can time out on large datasets - That time out problem could be solved with a differential refresh on OData, but I've never figured out how - Kaden thinks he has a way to do it so let's find out

To start the week, Salesforce announced results for its first quarter fiscal 2027 ended April 30, 2026. In other news, Workday and Google Cloud announced an expanded strategic partnership to bring AI agents for HR and finance closer to the people who need them, directly inside the applications they use every day. Building on connectivity related news, Procore announced the launch of its connected Common Data Environment (CDE). Finally, AvidXchange announced the launch of embedded AP payment automation within Acumatica, powered by AvidXchange's Accounts Payable as a Service solution.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

A client called you last week. The report used to take an hour. Now it takes five minutes. They want to know why they're still paying for the hour, and the honest answer is you don't have one. In this episode, I break down why AI didn't break your pricing model, it just exposed what was already broken the day you started selling time instead of outcomes. I walk through what's happening across Salesforce, HubSpot, Zoho, Monday, NetSuite, and Acumatica partners right now, why the hour collapse means you never had pricing power, and the four moves that protect your revenue before that phone call lands. If you're still quoting in hours and hoping clients don't notice, this one's for you.Resources and LinksNeed help with your WHO and WHAT decisions? Apply for a FREE Multiplier CallBook a Decision Session herePrevious episode: 684 - 73 Minutes to Stop Running Two Businesses at OnceCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

- Way too much talk about Artificial Intelligence these days, but most of the talk is hype or smoke and mirrors. What about actually doing something? - Let's talk with Joe and Serge about using AI to do something practical: create Generic Inquiries and Businesss Events in Acumatica using AI - Joe and Serge work for JAMIS, an Acumatica OEM, and JAMIS has a long history of pioneering new techniques using the Acumatica Platform #Acumatica #ERP #CloudERP

Is the Marketing Qualified Lead (MQL) dead, or are marketing teams stuck in a cycle of high-volume, low-return efforts?Marketing economics have undergone significant structural shifts in recent years. With the disappearance of global labor arbitrage and the rise of AI-generated content, the costs of customer acquisition and inbound marketing have skyrocketed. Because of these changes, the once-dominant metric of the MQL is rapidly losing its relevance in today's B2B SaaS environment.In this episode of B2B SaaS Marketing Snacks, Brian Graf, Executive CMO of Kalungi, sits down with Stijn Hendrikse, Kalungi's co-founder and ex-Microsoft product marketing leader, to unpack the risks of over-reliance on MQLs. They talk through why marketing teams can no longer win on sheer quantity and speed alone, and how AI and globalization have completely changed the playing field.You'll hear why focusing on "big plays"—low volume, high depth strategies like flagship events or deep partnerships—is key to sustainable growth. Brian and Stijn also detail practical frameworks for shifting away from the high-volume "MQL trap" and moving toward metrics that actually matter: pipeline value and signal-to-noise ratio. By focusing on these deeper, quality-led strategies, marketing teams can flatten the problem of labor arbitrage and AI ubiquity.In this podcast, you'll learn:Why the once-dominant MQL is losing its relevance in the B2B SaaS environment.How the end of global labor arbitrage and the rise of AI have heavily inflated marketing and customer acquisition costs.The dangers of the "MQL trap," where teams are forced to execute high-volume, high-depth campaigns with diminishing returns.Why shifting to "big plays"—low volume, high depth strategies—is the key to sustainable growth.How to transition your tracking from MQLs to measuring the actual dollar value created in your pipeline.The importance of structuring a leaner marketing team that focuses on signal-to-noise ratio and quality-led strategies.By the end, you'll have a clearer view of why the old inbound playbooks are failing and how to build a quality-led, pipeline-focused go-to-market strategy that cuts through the noise.Chapters:00:00 The Death of the MQL08:20 Shifts in Marketing Economics15:29 The Big Play Quadrant20:49 New Metrics for Success25:44 Team Dynamics and Marketing CostsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts:  Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: Executive CMO at KalungiAs a CMO at Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing. Visit Kalungi.com to learn more about growing your B2B SaaS company.

Send us Fan MailManufacturers continue to face persistent challenges in sales and inventory forecasting due to fragmented data spread across ERP, CRM, and operational systems, leading to inconsistent inputs and downstream consequences such as excess inventory, stockouts, cash-flow strain, and missed revenue opportunities. This webinar addresses these issues through a practical, real-world use case, demonstrating how disciplined processes and system alignment can significantly improve forecasting accuracy. It showcases how an Algorithm customer leveraged Acumatica in combination with DataSelf to unify disparate data into a single source of truth, eliminating reliance on spreadsheets and enabling scalable, system-driven forecasting. More importantly, the session illustrates how BI-powered forecasting transforms executive decision-making—from reactive variance analysis to proactive, forward-looking planning—allowing leaders to optimize inventory levels, reduce carrying costs, and improve service outcomes, positioning forecasting not merely as a reporting function but as a strategic capability grounded in clean data and tightly integrated systems.Video: https://www.elevatiq.com/events-and-webinars/accurate-forecasting-in-manufacturing-a-customer-case-study-with-erp-and-bi/Questions for Panelists?

- Let's hear from an Ann Olson and the team from Showdown Displays that used Azure Document Intelligence to automate the entry of Purchase Order Documents into the Sales Orders screen in Acumatica - What is the tech stack? How well does it work in the real world? Did employees who used to manually enter data get to elevate their responsibilities to higher value-added tasks? - I've got a bunch of questions... #Acumatica #ERP #CloudERP

- We've seen the AI Assistant demoed for over a year now and it definitely generated a lot of buzz. - It finally released officially in Acumatica 2026 R1. - Tim just got access to it last week and decided that it would be fun to tinker with it live on an episode broadcast because it's always more fun to do things live without any prep. - Let's “unbox” it and have some fun. #Acumatica #ERP #CloudERP

- Laura is one of the most knowledgeable people on the planet about Acumatica Report Designer - Laura is doing an Acumatica Community Webinar 09:00am - 10:00am Pacific Time on April 21, 2026 - In this episode, I'm going to pick Laura's brain about what she's planning to present - This will be a conversation with no demo; the demo will come on April 21 - So let's help shape the agenda for April 21 #Acumatica #ERP #CloudERP

Acumatica announced a number of product announcements within its 2026 R1 release. Then, Oracle announced Fusion Agentic Applications, a new class of enterprise applications powered by coordinated teams of specialized AI agents. Finally, SAP announced it has agreed to acquire Reltio, a leading master data management (MDM) software provider.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

- Joe's company brought Acumatica on-prem, despite it costing the same price as SaaS. Let's learn about why. - Let's also learn about Joe's Jr. AI Developers that he “hired” in January. How's that going? - Joe is VERY security conscious and yet he's running OpenClaw for his AI Agents. How's that possible? - Are Joe's AI Agents coding inside Acumatica or just interacting with Acumatica through APIs? I'll ask... #Acumatica #ERP #CloudERP

- Deep context on Acumatica's data access layer (DACs, BQL, PXProjection, PXGraph) - Authoritative SQL view patterns for GI-backed reporting - Version-specific field mappings across 25R1, 25R2, and 26R1 - Known gotchas from real client deployments (virtual fields, phantom rows, multi-tenant joins) - Customization project deployment best practices for SaaS-hosted tenants #Acumatica #ERP #CloudERP

Tim was an “AI Curmudgeon” since ChatGPT launched in November 2022, thinking it was overhyped. But Tim finally dove head first into AI in January 2026 and has been “drinking from the firehose” ever since. This episode walks through something that I built in real life last weekend using AI. This skill is important now that we have AI Assistant in Acumatica 2026 R1. #Acumatica #ERP #CloudERP

Has anyone ever asked you to create a Dashboard for them in Acumatica? Then you ask them what they'd like to see on it and they give you a blank stare? The Entrepreneurial Operating System (EOS) has a lot of guidance in this area about what KPIs matter in an organization. EOS Implementer Jake Wells joins us to talk about it. #Acumatica #ERP #CloudERP

Are you actually growing your product, or just stacking signups that never turn into usage?A lot of teams get stuck there. More registrations feel good, but it's not the same as real usage, paid adoption, and a pipeline you can trust. And now with AI in the mix, it's easy to create more activity without getting more signal.In this episode of B2B SaaS Marketing Snacks, hosts Stijn Hendrikse and Brian Grav bring on their first guest, Alex Laventer.Alex has spent years in growth roles in B2B SaaS, including leading growth at DataStax and now leading go-to-market work on an AI agent product at IBM.The conversation gets practical fast, what “growth” really means, and how teams split (or combine) growth marketing and product growth.You'll walk away with a clearer way to measure growth, how to set up tracking you can rely on, and where AI can help (and where it tends to distract), including lead scoring and workflow automation.In this episode, you'll learn:Why signups mislead growth conversationsWhere teams lose signal without trackingHow PQLs connect product and marketingPerspective on sales assist with PLGExample: AI-assisted lead scoring workflows By the end, you'll know what to measure, what to ignore, and what to fix next so “growth” stops being a vague label and starts being a real operating system. Resources shared in this episode:BSMS 88 - Why founders overestimate PLG, and what VCs should check before investingBSMS 23 - Product led growth vs. sales led growthThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing. Visit Kalungi.com to learn more about growing your B2B SaaS company.  

During their Acumatica Summit podcast review, Jon Reed and Brian Sommer went off into a full-blown treatment of ERP versus AI agent disruptions. Sommer managed to expertly nudge Reed into blowing a gasket over LinkedIn AI exuberance, so we decided to release this back and forth as a separate 15 minute podcast (you can also hear the full Acumatica Summit review as a separate podcast). *** This debate is not intended as a complete coverage of this topic, just as a flavor for the issues ERP vendors and their customers are facing ***. Though this discussion references Acumatica, it's about the ERP market as a whole, and there is a contrast made between ERP vendors with legacy install bases and those with more flexible/real-time systems - without that older install base. Discussions where things run hot are fun, but for a more complete review of this topic, track Reed and Sommer's ongoing articles on diginomica.com.

During their Acumatica Summit podcast review, Jon Reed and Brian Sommer went off into a full-blown treatment of ERP versus AI agent disruptions. Sommer managed to expertly nudge Reed into blowing a gasket over LinkedIn AI exuberance, so we decided to release this back and forth as a separate 15 minute podcast (you can also hear the full Acumatica Summit review as a separate podcast). *** This debate is not intended as a complete coverage of this topic, just as a flavor for the issues ERP vendors and their customers are facing ***. Though this discussion references Acumatica, it's about the ERP market as a whole, and there is a contrast made between ERP vendors with legacy install bases and those with more flexible/real-time systems - without that older install base. Discussions where things run hot are fun, but for a more complete review of this topic, track Reed and Sommer's ongoing articles on diginomica.com.

Send us a textThis week's enterprise software news highlights a widening gap between glossy innovation narratives and the hard operational and governance realities shaping buyer risk. On the innovation side, BlackLine's launch of Verity for the Office of the CFO, Tray.ai's Agent Hub, Genstore's $10M seed round, and Blue Yonder's new TMS features underscore the accelerating push toward AI-enabled automation and orchestration layers across finance, integration, and supply chain. Versori's partnership with Fluent Commerce and Acumatica's 2025 R2 update further signal growing emphasis on ecosystem connectivity and incremental platform modernization. At the same time, the darker counterpoint is impossible to ignore: Zimmer Biomet's $172M ERP lawsuit against Deloitte, a major European city council's continued delays in fixing a failed Oracle system, and the EU Commission's investigation into SAP's practices reinforce how execution risk, vendor governance, and regulatory scrutiny are now front-and-center issues for enterprise buyers. Taken together, these developments reflect a market bifurcating between rapid AI-driven experimentation and escalating consequences for large-scale ERP missteps—raising the strategic stakes for both technology selection and transformation leadership.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=_tFlYu6W_iwQuestions for Panelists?

An unforgiving storm kept Brian from the tarmac, but that didn't stop Jon and Brian from doing their annual Acumatica Summit review, the virtual edition. On the last afternoon of the show, Jon caught up with Brian for an online review of Acumatica's AI news and strategy... What moved the needle, and what didn't? The guys also delve into customer proof points, including the use case discussion Brian did with a customer this week. Brian also lured Jon into ripping into a major cloud ERP versus AI fanboys/girls rant, but to keep this podcast focused, that will be released next week.

An unforgiving storm kept Brian from the tarmac, but that didn't stop Jon and Brian from doing their annual Acumatica Summit review, the virtual edition. On the last afternoon of the show, Jon caught up with Brian for an online review of Acumatica's AI news and strategy... What moved the needle, and what didn't? The guys also delve into customer proof points, including the use case discussion Brian did with a customer this week. Brian also lured Jon into ripping into a major cloud ERP versus AI fanboys/girls rant, but to keep this podcast focused, that will be released next week.

To start the week with big ERP news, Acumatica kicked off their yearly conference, Acumatica Summit 2026. In other news, IFS announced its financial results for the fiscal year ending December 31, 2025. Then, Sage announced a global partnership with Augusta Labs, the applied AI lab that helps enterprises build and scale AI transformation. Finally, Workday announced its plans to invest CAD $1 billion in Canada over the next five years.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

On the second full day of the Acumatica Summer 2026, Josh Greenbaum crashes the show with Jon to make sense of Acumatica's cloud ERP customer impact as the AI plot thickens. We get into our candid talks with customers, partners and Acumatica leadership, and what we found in our own session crashing also. (Brian Sommer was not able to make it in person, look out for a virtual show review with Brian soon).

On the second full day of the Acumatica Summer 2026, Josh Greenbaum crashes the show with Jon to make sense of Acumatica's cloud ERP customer impact as the AI plot thickens. We get into our candid talks with customers, partners and Acumatica leadership, and what we found in our own session crashing also. (Brian Sommer was not able to make it in person, look out for a virtual show review with Brian soon).

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public?Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the output that used to signal competence. On the job, you can publish, get feedback, and adjust in real time.In this episode of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse compare a traditional MBA path with “ship-every-day” alternatives like the altMBA, and what that means now that AI is everywhere. They share where formal study helps, where it falls short, and how to build your own playbook with T2D3.You'll hear a practical way to decide: school, work, or both. And how to stack real skills that compound for years, not months. The format follows our podcast intro template to keep things crisp and useful.Critical topics in this episodeWhy AI changes what “communication” meansWhere MBAs help, and where they don'tHow to learn by shipping, every dayHow to run real primary researchInvestor and hiring views on MBAs nowA T2D3 path to specialize with focusBy the end, you'll know when to pick school, when to learn on the job, and how to design a focused, personal “mini-MBA” that actually moves your career forward. Resources shared in this episode:Top 7 quick SaaS marketing certification coursesTop strategic B2B SaaS marketing certification courses for executivesThe New Divide: Syntropy Creators vs. Entropy Processors T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

To begin the week, Oracle unveiled new AI-powered capabilities for Oracle Fusion Data Intelligence. Microsoft unveiled AI innovations, leveraging ambient and generative technologies, to improve the patient journey, reduce the workflow burden across care teams and enhance the financial integrity of healthcare provider organizations. At Groundbreak 2025, Procore Technologies, Inc. unveiled new AI capabilities built directly into its intelligence layer, Procore Helix. Acumatica announced a strategic partnership to embed BILL's industry-leading Accounts Payable (AP) automation directly into Acumatica Cloud ERP. Sage announced Sage 50 is available on the cloud.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

  In this episode of Advanced Manufacturing Now, host Cary Gitter is joined by Dennis Easter, Senior Solutions Engineer at Algorithm Inc., and Doug Johnson, VP of Solution Architecture at Acumatica, to explore how artificial intelligence is transforming ERP systems in the manufacturing industry.

Send us a textThe enterprise software landscape in 2025 continues to evolve at a breakneck pace, marked by a surge of strategic acquisitions, partnerships, and AI-driven innovations. Acumatica's acquisition by Vista Equity Partners signals a new phase of investment and potential scaling for the mid-market ERP leader. Meanwhile, alliances like Capgemini's expanded collaboration with Mistral AI and SAP, and SAP's new partnership with Alibaba Group, underscore the growing importance of regional and AI-native synergies. On the AI front, DataRobot's open-source framework for agentic workflows and Deloitte's launch of a Global Agentic Network both highlight the race to operationalize autonomous digital workforces. Product innovation also remains intense: Snyk's AI Trust Platform, Gainsight's Atlas, and Similarweb's AI Agent collections illustrate how vendors are embedding intelligence across ecosystems. Complementing this trend, Invoca's acquisition of Symbl.ai and Salesforce's plan to acquire Informatica show how data and conversational intelligence are becoming central to customer engagement strategies. Even digital service providers like TELUS Digital are doubling down on CRM-centric growth through the acquisition of Gerent, reflecting how every layer of the enterprise stack is being redefined by AI and data infrastructure convergence.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How to Get Your ERP Modernization In Tune, Q&A (Darian Chwialkowski, Third Stage Consulting) Allegations of Anti-Trust Behavior From SAP (Ralph Torres, VP of Operations at Eastman Music Company & Sanket Akerkar, Chief Revenue Officer at Acumatica) The HUGE Project Management Mistake You Might Be Making   We also cover a number of other relevant topics related to digital and business transformation throughout the show. To start your business transformation journey with Acumatica and get a unique 15% off discount code, click here: https://refer.acumatica.com/ERICKIMBERLING  

Peggy Smedley and Ali Jani, chief product officer, Acumatica, talk about trends happening in construction and manufacturing—and how digital transformation, AI (artificial intelligence), and ERP (enterprise resource planning) will play a role. He says opportunities come usually when there is change and disruption happening—which is the case in both construction and manufacturing. They also discuss: · The role of ERP during disruption. · How the next wave of digital transformation goes beyond the cloud—and what's next for the role of AI. · Four factors you must consider if you want to perform and grow with new technologies. Get a 15% discount on software at: https://refer.acumatica.com/PEGGYSMEDLEY https://www.acumatica.com/industries/

Is moving fast the antidote to marketing entropy?AI gives you volume and speed, then drowns you in noise. Great ideas get sanded down by feedback loops, testing for testing's sake, and a few too many opinions. Momentum fades, quality slips, and the window closes. The fix is not more polish. It is shipping sooner. In Episode 91 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse unpack why speed protects signal, what “ship” means in SaaS today, and how the 72-hour rule forces scope that actually gets done. You'll hear how to gather real signal first, then publish fast enough to avoid dilution and keep learning tight. You'll leave with a simple cadence you can run next week: slow down to find signal, cut the work to what fits in 72 hours, ship, invite reactions, repeat. It is not fancy. It works. Critical topics in this episodeSpeed vs dilution, why waiting multiplies noise. The 72-hour rule, cut scope and keep momentum. What “shipping” means now, MVPs and tight learning loops. Find signal first, then push hard on execution. Hiring in the AI era, T-shaped teams and investigative writers. A quick note on Kalungi.ai and applying this at early stage. By the end, you'll see speed as a safeguard for signal, not a shortcut. And you'll know how to use it without losing quality.Resources shared in this episode:3 traits of an effective marketing leaderThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.Listen to more episodesHead back to the B2B SaaS Marketing Snacks home page for more.

The week began with Acumatica announcing the general availability of 2025 R2. In related update news, Aptean unveiled its Next Gen Routing and Scheduling solution, an AI-native platform. Following the AI trend, ECI announced the early access release of AI Assist for MobileTech, an AI-powered service call resolution solution built for the office technology industry. Finally, Amazon Web Services (AWS) and SAP unveiled plans to make SAP Sovereign Cloud capabilities available on the AWS European Sovereign Cloud.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

In this CPQ Podcast episode, host Frank Sohn speaks with Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software, about how Aleran is bringing sustainable innovation to Configure, Price, Quote (CPQ) and digital commerce. Aleran's Connected Commerce platform is designed for mid-size manufacturers ($20M–$1B) and their channel partners. Built on headless, API-first, cloud-native architecture, the platform integrates with leading ERP systems(SAP, Epicor, Microsoft Dynamics, Infor, Acumatica and more) and CRM solutions (Salesforce, SugarCRM). It also offers native eCommerce, pre-built connectors, Avalara tax, payment gateways, and shipping integrations—helping companies move beyond spreadsheets and home-grown tools. Tarak explains how Aleran supports CTO and ETO products, with a feature- and rules-based configuration engine, plus AI-driven guided selling and automated product content generation. With low-code/no-code flexibility and an average 2-month implementation, manufacturers can achieve fast ROI. Beyond technology, Tarak shares insights on trust-based leadership, Aleran's rapid growth, and how his philosophy of “sustainable innovation” drives both the company and his personal life—including golfing with his two teenage sons.

In this episode of the Building PA Podcast, co-hosts Jon O'Brien and Chris Martin dive into the critical topic of connected construction workflows with our guest, Joe Hasson from Empower Business Solutions. As the construction industry continues to evolve, the importance of integrating technology into everyday operations cannot be overstated.We kick off the episode with a light-hearted introduction, where Chris sets the stage for an engaging discussion. Joe, a seasoned expert in Enterprise Resource Planning (ERP) systems, shares his extensive background in the field, highlighting his transition to cloud-based solutions and the significance of real-time data in construction management.The conversation quickly shifts to the concept of connected construction workflows. Joe explains how modern ERP systems, like Acumatica, streamline processes from take-offs to job planning, ensuring that all aspects of a project are interconnected. He emphasizes the importance of having a single version of the truth, which allows project managers to access real-time data and make informed decisions that can significantly impact job profitability.We delve into specific tools like Stack, a digital takeoff software that digitizes blueprints and estimates, and how it integrates with job planning software to enhance project management. Joe discusses the challenges construction companies face when upgrading their systems, particularly the resistance to change from employees accustomed to outdated processes. He stresses the need for buy-in from all levels of the organization to ensure a successful transition to modern technology.As we explore the role of AI in construction, Joe shares his vision for the future, where AI can analyze data from ERP systems to provide predictive insights, helping companies forecast job profitability and make proactive decisions. He also touches on the importance of incorporating Building Information Modeling (BIM) into these systems for even greater efficiency.Throughout the episode, we highlight the common challenges companies face when adopting new technology, including the need for proper training and the commitment required from staff. Joe provides valuable insights into the ROI of modernizing systems and the impact it can have on employee satisfaction and retention.As we wrap up, we announce an exciting upcoming three-part webinar series featuring Joe, where he will guide listeners through the intricacies of Stack, job planning, and Acumatica Construction Edition. This episode is packed with actionable insights and expert advice that will resonate with construction professionals looking to enhance their operations through technology.

Send us a textThe enterprise software and services landscape is buzzing with fresh announcements that highlight the industry's accelerating shift toward AI, collaboration, and customer-centric innovation. Zoho launched Projects Plus, a new collaborative platform designed to streamline teamwork, while Accenture unveiled an AI Agent Builder to help enterprises create intelligent digital assistants at scale. Acumatica rolled out details of its 2025 R1 product release, reinforcing its momentum in the cloud ERP space, and Aisera expanded its reach with the debut of a global partner program. On the procurement front, Beroe strengthened its capabilities by acquiring nnamu, while Capgemini and NVIDIA announced a new collaboration that underscores the growing role of advanced computing in enterprise solutions. Deloitte entered the fray with the release of its Zora AI platform, and Hyland signaled its commitment to customer experience with the appointment of a Chief Customer Officer. Together, these moves paint a picture of an ecosystem evolving rapidly at the intersection of AI, collaboration, and industry-specific innovation.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Is AI making your marketing sharper—or just noisier?AI has supercharged how fast we can create. Blogs, campaigns, designs—what once took weeks now takes hours. But speed comes with a catch. When everything is generated faster and in higher volume, clarity often gets lost. Signal turns into noise. The real message gets buried.In Episode 89 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse break down a key idea from Stijn's new book Syntropy: why AI accelerates entropy in marketing, and how modern teams can counteract it by becoming creators of syntropy—clarity, meaning, and signal that cuts through.You'll hear what this shift means for marketers at every level, and why the skills that matter most today aren't technical execution, but judgment, storytelling, and the ability to translate raw data into insight.Critical topics in this episodeEntropy vs Syntropy: Why AI often multiplies noise instead of clarity, and what marketers can do about it.The new marketing roles: From the Syntropic Sculptor (designer) to the Syntropic Scribe (writer), and why their value now lies beyond rule-following.The STOP method: A practical way to standardize, templatize, optimize, and productize marketing work.The future CMO: Why the “Syntropy Navigator” becomes the most important role in an AI-enabled marketing team.Career resilience: How marketers can stay relevant by doubling down on the human skills AI can't replace.By the end, you'll have a sharper lens on AI's role in marketing: a powerful accelerator, but one that needs human judgment to stay on course.Resources shared in this episode:3 traits of an effective marketing leaderThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.Listen to more episodesHead back to the B2B SaaS Marketing Snacks home page for more.

Send us a textThe enterprise technology landscape continues to move at a rapid pace, with several major announcements reshaping how organizations approach digital transformation. Phenom and Deloitte unveiled details of their strategic alliance, signaling a stronger push into talent experience innovation. Progress contributed to the developer community by releasing more than 50 UI components for free, while QAD ushered in a new era of leadership with the appointment of a new CEO. SAP expanded its process transformation portfolio by adding fresh capabilities to its SAP Signavio solution, and ServiceNow bolstered its AI-driven workflow platform through the acquisition of Moveworks. Zoho introduced Projects Plus, a new collaborative platform designed to streamline teamwork, while Accenture rolled out an AI Agent Builder to empower enterprises in creating advanced intelligent assistants. Acumatica also detailed the feature set of its 2025 R1 product release, underscoring its commitment to cloud ERP innovation, and Aisera broadened its ecosystem reach with the debut of a global partner program. Together, these developments highlight the intensifying competition and innovation across ERP, AI, and enterprise software markets.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Is founder-led growth helping or holding you back?Early wins often come straight from the founder's voice. Nobody knows the problem better, or tells the story with more passion. That credibility is what gets the first customers to sign, keeps them close, and often carries a young company through its earliest deals. But founder-led growth has limits. Time runs out. Markets expand. What worked at $1M ARR may stall out at $15M.In Episode 89 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse unpack both sides of founder-led growth: why it's such a powerful accelerator in the beginning, and why it can quietly become a ceiling if companies don't evolve.You'll hear how to recognize the signs that your business is over-reliant on the founder, and what founders, teams, and investors can do to keep growth compounding even as the company matures.Critical topics in this episodeWhy founder-led growth works: The credibility, subject matter expertise, and customer intimacy that early adopters can't resist.Where it breaks: The hidden ceiling that appears when everything still flows through the founder.Transition challenges: Letting go of sales, messaging, and culture without losing the magic.Investor view: How search funds and acquirers spot businesses that need to move past the founder model.The Kalungi story: What happened when Stijn stepped away, and how Brian navigated the shift to a broader team-led approach.Amplifying the founder's voice: Ways to scale thought leadership without burning out the founder.By the end, you'll see founder-led growth for what it is: a launchpad, not a permanent operating model. And you'll walk away with sharper instincts for when to double down on the founder's voice—and when it's time to build beyond it. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 77 - Leveling up your go to marketThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Is your product really ready to sell itself?Plenty of founders spot Slack, Loom, or Canva and claim, “We'll just go product-led.” The idea feels neat. No big sales team. Faster cycles. Viral growth. Yet Product-led Growth only works when the product already clears tough hurdles for ease, onboarding, and unmistakable value. Miss those, and momentum never starts.In Episode 88 of B2B SaaS Marketing Snacks, host Brian Graf sits down with long-time CMO Stijn Hendrikse to explore why early teams often overrate PLG—and how investors can identify the warning signs before wiring funds.You'll hear hands-on ways to test whether a product can truly pull in its own demand, along with the questions VCs should ask to be sure the numbers make sense.Critical topics in this episodeThe appeal and the reality of PLG:  Why founders romanticize the model and where hidden costs creep in.A “10×” rule for product-market fit:  Milestones that must scale from tens to thousands before PLG is viable.Metrics investors must see:  Value moments and pay–stay–refer ratios (share of users who pay, stick around, and invite others) needed when ARPU is small.Keeping costs in check:  How careless spending on ads, onboarding, or extras can turn a lean approach into a cash fire.Mixing self-serve with sales:  When a small sales touch helps—start small, then grow each account.Using new capital wisely:  Deepening the winning niche instead of chasing every shiny segment.By the end, you'll know how to vet a PLG claim—whether you're shipping code or writing checks. Get ready to rethink the checklist for PLG readiness and to ask sharper questions before betting on a self-service vision. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:How to Assess If Your B2B SaaS Company Is Ready for Scalable GrowthBSMS 23 - Product led growth vs. sales led growthLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Send us a textThe enterprise software landscape continues to evolve rapidly, with vendors doubling down on AI innovation, strategic partnerships, and vertical-specific enhancements. Acumatica is making waves by detailing its AI-driven ERP roadmap tailored for the mid-market, while Deltek introduces benchmarking capabilities powered by its Clarity study to enrich Vantagepoint users' insights. Meanwhile, Appian and Creatio are pushing platform updates that elevate data fabric and process automation experiences. Strategic alliances are also taking center stage—IFS and UKG are teaming up in North America, as are Rimini Street and T-Systems for enterprise support and hosting. From GoTo's targeted platform for automotive dealerships to Persado's dynamic email tailored for financial services, and ServiceNow's AI agents built for telecom, the message is clear: enterprise tech providers are sharpening their focus on specialization, intelligence, and integration.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

The week began with IFS's acquisition of TheLoops, a cutting-edge innovator in autonomous AI agent technology. In other news, Deltek announced new AI-driven capabilities within GovWin IQ that represent the beginning of a bold, multi-phase initiative to redefine how government contractors identify, bid on, and win new opportunities. Finally, to end the week on a high note, Acumatica announced Amelie Phung and Caitlyn Chin have been awarded Acumatica-LPGA Foundation Scholarships for the 2025-2026 school yearConnect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

AI is rewriting the rules for marketing roles—and the expectations that come with them. In episode 88 of B2B SaaS Marketing Snacks, Brian Graf and Stijn Hendrikse dig into how job descriptions, hiring, and performance standards are shifting as AI becomes a core part of every marketer's toolkit.What you'll learn:Why activity-based job descriptions are outdated, and why outcomes and ownership matter more than everThe new skills that set marketers apart—like prompt engineering, mastering AI tools, and delivering a high signal-to-noise ratio in your workHow the definition of “quality” has changed, and why B+ work is no longer enough when everyone has access to the same AI-powered shortcutsThe idea that every hire is now a “team of one” backed by powerful AI, and what that means for productivity and accountabilityHow to update your job descriptions and interviews to focus on creativity, critical thinking, and the ability to drive real business results—not just outputWhy testing, feedback, and iteration are now table stakes, and why marketers need to use their extra time for deeper work, not just more workYou'll hear practical examples for content marketing roles, tips for raising the bar on quality, and a candid look at how reputation and professional equity are evolving in the age of AI. The conversation is honest, sometimes a bit unfinished, and full of real-world perspective from two leaders who've seen the shift up close. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:The State of B2B SaaS SEO in the Age of AI [2025]Unlocking the power of AI: Transform your content creation processHow Google's New AI Mode Is Reshaping B2B SaaS Marketing T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKS Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

It's Pride Month! We talk to the Executive Director of Seattle Pride about the change in corporate sponsorships since the new administration, her decision to publicly announce the budget shortfall, and what she sees for the future of Seattle Pride. She also helps break down the news of a new Molly Moon's location, colleges merging, and a private equity acquisition.Top Stories:1. Seattle Pride updateSeattle Magazine articleSeattle Pride statement (2022)2. Molly Moon's opens waterfront locationPSBJ article3. Seattle U and Cornish mergeSeattle Times article4. Acumatica acquired by private equityPSBJ articleAbout guest Patti Hearn - Executive Director, Seattle Pride:Patti has worked as the Executive Director of Seattle Pride for about two years. Prior to that she founded a consulting company and was also an adjunct professor for Seattle Film Institute. She has a long history of working in education like founding and heading the Lake Washington Girls Middle School and was the interim Head of School for Seattle School of Boys. She has her masters in Education and has served on several boards including The Bush School.About host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal for 5 years as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego. Contact:Email: info@theweeklyseattle.comInstagram: @theweeklyseattleWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theweeklyseattle.com⁠⁠

The ERP market was turned upside down this week with big news from Acumatica, announcing it signed a definitive agreement to be acquired by Vista Equity Partners. In other news, Sage introduced Sage Supply Chain Intelligence, helping operating teams reduce delays by 35%, protect margins, and scale faster without overhauling their existing systems. Finally, to round out the week with more acquisition news, UKG and Aptean announced movement to expand their own ecosystems.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what's working (and what's failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one's dense with strategy, savings, and software smarts.

Video isn't a flashy extra in B2B SaaS marketing anymore, it's a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads can slash CPLs by ~30%! In Episode 86 of B2B Marketing Snacks, host Brian Graf and guest CMO Julian Revorio deliver the playbook on why video is now non-negotiable in B2B SaaS today. They show you how to leverage both short and long-form videos to engage more buyers and drive conversions.What You'll Learn:Why video content has become non-negotiable for B2B SaaS marketing success.How to mix short, snackable clips with longer videos for maximum impact at every stage of the funnel.The kind of ROI you can expect from video (like cutting cost-per-lead).Cool new tools & hacks that make pumping out video content a breeze.Now is the perfect time to jump in, with new AI tools making video creation easier (and cheaper) than ever. Video grabs attention and builds trust like nothing else—especially now that buyers are practically glued to short-form videos on Facebook, LinkedIn, and beyond. Don't miss out! If leveling up your marketing with video sounds good, you can't afford to skip this episode—it might just give you that unfair advantage.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Create amazing video testimonials for your SaaS company on a budget5 tips to make your SaaS company video popBest video ever on building momentum T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Are you pricing your AI software correctly?Whether you're trying to attract early users to a new AI SaaS offering or rethinking your model to scale an established product, you have to choose the right pricing model. If you pick the right one for your stage and audience, you'll avoid churn risks and gain a new strategic tool to drive growth. In Episode 85 of B2B SaaS Marketing Snacks, host Brian Graf and guest CMO Antoine Vial break down the major pricing models emerging in the AI-driven SaaS space – from traditional seat-based subscriptions to usage-based and outcome/value-based pricing.You'll learn how to align your pricing with your ideal customer profile and overall go-to-market strategy, ensuring your pricing not only generates revenue but also reinforces the value of your AI-powered solution.Here are the episode's critical subjects:Why pricing is a critical differentiator in the AI SaaS market: How the explosion of AI startups has made pricing strategy a key way to signal value and stand out in a crowded field.Pros and cons of key pricing models: An in-depth look at seat/subscription pricing vs. usage-based pricing vs. value-based (outcome-based) pricing – including their benefits (e.g. predictability vs. flexibility) and potential downsides (like cost unpredictability or complexity).Hybrid pricing strategies in action: How combining models (for example, a base subscription plus usage-based add-ons or credits) can balance stable revenue with customer flexibility, and why this hybrid approach is popular for many AI-powered tools.When to use each model based on growth stage: Guidance on matching your pricing strategy to your company's maturity – from keeping it simple at the MVP stage to reduce friction, to moving toward value-based pricing once you have product-market fit and proven outcomes.Aligning pricing with your ideal customer profile: The importance of understanding your target audience's expectations and industry norms (e.g. are they used to pay-per-use or prefer flat rates?) and tailoring your pricing model to meet those expectations and maximize adoption.​​Using pricing to build credibility and trust: How a well-designed pricing scheme can serve as a credibility signal – for instance, value-based pricing demonstrates confidence in your product's ROI – and why transparency (like free tiers or clear pricing pages) can lower barriers for new users.Common pitfalls to avoid in pricing an AI product: Insights on mistakes SaaS companies make, such as overcomplicating pricing too early or misaligning price with value, and how to iterate and test your pricing safely as you learn from customer behavior.Get ready to explore which pricing strategies work best at different stages of a company's growth and product maturity -- information that's applicable to early-stage startups and scale-ups alike. Certain approaches (like hybrid usage models or value-based pricing) can build credibility and trust with customers, while others can create churn risk if misaligned with customer expectations.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 84 - Positioning for AI SaaS companiesBSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

With over 14,000 new AI startups in the past few years and nearly every software tool now adding “AI” to its messaging, how can your AI-powered SaaS product stand out? In Episode 84 of BSMS Marketing Snacks, host Brian Graf and special guest CMO Antoine Vial (fractional CMO for 20+ SaaS companies) explore why technical features alone aren't enough to win customers during the AI gold rush. You need to craft messaging around the real outcomes and value you deliver. They use real examples (like how one startup niched down with “personalization at scale” for a specific audience before broadening out) to illustrate effective go-to-market tactics. You'll hear about emerging trends: from new pricing models in an AI-first era to booming verticals like customer support, sales automation, analytics, cybersecurity, and more.This episode covers:Differentiating in a Saturated AI Market: Why the explosion of AI startups makes clear positioning more important than ever, and how to avoid getting lost in a sea of “AI-powered” claims.Outcome-Focused Positioning: How to move beyond bragging about algorithms and instead highlight the concrete business outcomes and “jobs-to-be-done” your product delivers for customers.The Power of Niche & Early Adopters: A playbook for niching down – targeting a specific vertical or problem first – to gain traction and product-market fit (and how companies like Clay used this strategy to build momentum).Evolving Your Go-to-Market Strategy: Tips on identifying your ideal early adopters, refining your messaging for that subsegment, then expanding thoughtfully once you've established a foothold.Emerging Pricing Models for AI SaaS: An overview of pricing trends – from traditional subscriptions and tiered plans to usage-based “credit” models and value-based pricing – and how these choices support (or hinder) your positioning.Industry Trends & Examples: Insights into key AI-driven verticals (from AI voice agents in customer service to AI coding assistants) and what's helping the winners in those niches break through the noise.Cutting Through Hype to Drive Adoption: Why simply having AI isn't a strategy, and practical advice for founders on communicating your unique value so customers understand why your solution matters to them.For B2B SaaS founders and marketing leaders driving companies above $2M ARR, this conversation is a masterclass in standing out and scaling up in the AI era. As your company grows, the stakes of positioning only get higher – especially when you're competing in a hot space with well-funded entrants and legacy players all touting AI. Episode 84 arms you with expert perspectives on sharpening your value proposition and go-to-market focus. You can refine your messaging, target the right niche audiences, and align your pricing with value – all of which are crucial to accelerating growth beyond the $2M mark. Make sure your AI-powered product isn't just another face in the crowd, but a clearly differentiated solution poised for long-term success.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.