POPULARITY
HILMAA WORLD PREMIERE PRODUCED IN PARTNERSHIP WITH NEW GEORGESWORDS BY KATE SCELSAMUSIC BY ROBERT M. JOHANSONDIRECTED BY MORGAN GREENJune 4–23, 2024The early 20th century queer mystic and artist Hilma af Klint channeled hundreds of paintings through messages from otherworldly forces, hoping to communicate the mysteries of the universe. Only recently rediscovered and hailed as one of the first-ever abstract artists, she worked in obscurity during a time that was not yet ready to receive her message. This contemporary opera – with a score that mixes genres including opera, rock, pop, and musical theater– wrestles with the hubris and humility that fueled one woman's spiritual quest.Kate Scelsa – BOOKS: “Fans of the Impossible Life” (HarperCollins, 2015 Indie Next and Junior Library Guild pick), “Improbable Magic for Cynical Witches”(HarperCollins), “Luminary” (Simon&Schuster), “The Mortal Year” (forthcoming from Abrons). THEATER: “Everyone's Fine With Virginia Woolf” (published by Dramatists Play Service, produced by Elevator Repair Service), New Georges 2017 Audrey Resident, Virginia B. Toulmin Foundation grant recipient for playwriting, performing member of Elevator Repair Service Theater since 2002 (“Gatz,” “The Sound and the Fury,” “The Select”). MUSIC: The Witch Ones (eponymous album) in collab with Robert M. Johanson and Gavin Price. For Mom.LEARN MORE ABOUT HILMA AF KLINT: https://wilmatheater.org/blog/dramaturgy-hilma/FOR TICKETS AND INFORMATION: https://wilmatheater.org/event/hilma/
Going coastal, a newbie in New York City, killer cabbies, the amazing Kim's Video, a Blonde Redhead redhead, drunken sledding, neighborhoods and abbreviations, meet me on Stacy Keach Street, a short Christopher Nolan movie, check out Jim Knipfel, porno theaters make no sense, Jeffrey Epstein is dead and rotting in hell, a double Spader, Mark Valley is a stand up guy (did I ever tell you that Vincent D'Onofrio liked me in an acting class?), planning trips, some Broadway movies, some Broadway plays, the dearly departed Philip Seymour Hoffman, Hal Hartley rules, welcome to my candy store, a great Gatz, I've got the golden brick-et, the ghosts of the Hotel Chelsea, and a summation from Werner Herzog. Stuff mentioned: Green Acres (1965-1971), Pace Picante Sauce commercial (1988 https://www.youtube.com/watch?v=1S828Y7Eais), The Freshman (1990), Kim's Video (2023), Balthazar (80 Spring St, New York, NY 10012), Following (1998), Thurston Moore Sonic Life: A Memoir (2023), Sunshine Hotel (2001), New Museum (235 Bowery, New York, NY 10002), New Museum The Last Newspaper: Contemporary Art, Curating Histories, Alternative Models (October 6 2010–January 9 2011), Jim Knipfel Slackjaw (1999), Escape From New York (1981), Alphabet City (1984), Police Academy (1984), The Cruise (1998), Taxi Driver (1976), I, The Jury (1982), Manhattan (1979), The Blacklist (2013-2023), Boston Legal (2004-2008), Game of Thrones (2011-2019), Neue Galerie New York (1048 5th Ave, New York, NY 10028), Neue Galerie Richard Gerstl (June 2017-September 2017), Richard Gerstl Self-Portrait, Laughing (1907 https://www.neuegalerie.org/content/self-portrait-laughing), Café Sabarsky (1048 5th Ave, New York, NY 10028), Birdman or (The Unexpected Virtue of Ignorance) [2014], Rope (1948), Game 6 (2005), After Hours (1995), Late Night with Conan O'Brien "A Visit with Hunter S. Thompson" (June 11, 1997 https://www.youtube.com/watch?v=5zwLuFy-TrY), All About Eve (1950), Sam Shepard True West (Circle in the Square Theatre 2000), Before the Devil Knows You're Dead (2007), Eugene O'Neill Long Day's Journey Into Night (Plymouth Theatre 2003), Will Eno Thom Pain (based on nothing) [DR2 Theatre 2005], Fay Grim (2006), Henry Fool (1997), Heathers: The Musical (New World Stages 2014), Heathers (1989), Heathers: The Musical "Candy Store" (2014), Elevator Repair Service Gatz (REDCAT 2012), F. Scott Fitzgerald The Great Gatsby (1925), Samuel Beckett Waiting for Godot (1953), Maidstone (1970), Dear Evan Hansen (2017 Music Box Theatre), Pitch Perfect (2012), In & of Itself (2017 Daryl Roth Theatre), Little Shop of Horrors (1986), Hotel Chelsea (222 W 23rd St, New York, NY 10011), Arthur C. Clarke 2001: A Space Odyssey (1968), William S. Burroughs Naked Lunch (1959), Chelsea GIrls (1966), Andy Warhol grave webcam (https://www.earthcam.com/usa/pennsylvania/pittsburgh/warhol/), Sid and Nancy (1986), Sid Vicious "My Way" (1979), Chelsea Hotel (BBC Arena 1981 https://vimeo.com/84587129), Nico "Chelsea Girls" (1967), and Nico Chelsea Girl (1967).
En el noveno y último capítulo de "El gran Gatsby," Nick relata los acontecimientos dos años después de los sucesos principales.Después del asesinato de Gatsby, la prensa cubre el caso con una serie de teorías basadas en rumores exagerados. El entierro de Gatsby, organizado por Nick, apenas contó con la asistencia de unas pocas personas, incluyendo empleados, el hombre de los ojos de búho y el padre de Gatsby, el señor Gatz, quien viajó desde Minnesota. Nick aprovecha esta ocasión para indagar sobre la vida real de su vecino, y el padre muestra un libro en el que Gatsby había esbozado un plan para mejorar su vida y alcanzar la riqueza.Tras los eventos y el entierro, Nick se siente desencantado con Long Island y decide regresar a su hogar en el Medio Oeste. Termina su relación con Jordan, quien además le anuncia su compromiso con otro hombre.Antes de partir en un viaje a Nueva York, Nick se encuentra con Tom, quien se había mudado con Daisy y su hija a un lugar desconocido. Tom le revela que efectivamente le dijo a Wilson que el automóvil era de Gatsby, ya que consideraba que ese hombre merecía morir.Nick llega a la conclusión de que tanto Tom como Daisy son personas egoístas que solo se preocupan por sí mismas, conscientes de que su riqueza los protege de las consecuencias de sus acciones. Esto lo lleva a reflexionar sobre Estados Unidos como un país que atrajo a soñadores como Gatsby, persiguiendo ilusiones irreales como Daisy. Sin embargo, ni Gatsby ni nadie se da cuenta de que los sueños son efímeros y vacíos, y que todos comparten anhelos similares, lo que revela la superficialidad de las metas que persiguen.Puedes escuchar la novela completa en nuestro canal de youtube: El Gran Gatsby de F. Scott Fitzgerald
Can the LOOTERS not die in a hospital?www.looterspodcast.comDiscord: https://discord.gg/Sn9PaVSRzdhttps://twitter.com/LOOTERSpodcasthttps://www.instagram.com/looterspodcast/https://www.tiktok.com/@looterspodcastCast:Ardi - Andrew GaltelandEl Capitan - Diana NúvalLevi - Ian OvertonEveryone Else - Mathew AberlyTheo - Melinda MacklemProducer: Nicolle GaltelandArt: Jordan JordanThis podcast is recorded under a SAG-AFTRA Collective Bargaining Agreement Check out Makeshift Stories - a sci-fi fiction story podcast! You can find it wherever you're listening to us or at makeshiftstories.com.Also tune into The Good Friends of Jackson Elias - a podcast about Call of Cthulhu, horror films, weird fiction and roleplaying games in general. You can find it wherever you're listening to us or at blasphemoustomes.com.
Can the LOOTERS get to Gatz?www.looterspodcast.comDiscord: https://discord.gg/Sn9PaVSRzdhttps://twitter.com/LOOTERSpodcasthttps://www.instagram.com/looterspodcast/https://www.tiktok.com/@looterspodcastCast:Ardi - Andrew GaltelandEl Capitan - Diana NúvalLevi - Ian OvertonEveryone Else - Mathew AberlyTheo - Melinda MacklemProducer: Nicolle GaltelandArt: Jordan JordanThis podcast is recorded under a SAG-AFTRA Collective Bargaining Agreement
In this episode we catch up with longtime host and friend Boomer Stelmach. We also have Brandon in Studio for Landcastle Summer Extravaganza.
How do you make the jump from ER nurse to SOC analyst? Alex Gatz did it, and he's sharing his insights and tips with the eXecutive Security podcast audience. Don't miss this fascinating discussion about making a bold career change, the power of LinkedIn, what a security researcher does, the benefits of working for a startup, and more.Alex Gatz is a senior security researcher at ThreatX. Previously, he worked as a data analyst and ER nurse at MidMichigan Health. Alex Gatz on LinkedIn: https://www.linkedin.com/in/alexgatz/ Stephen Semmelroth: https://www.linkedin.com/in/semmelroth/ We Hack Purple: https://www.linkedin.com/company/wehackpurple/
Een gesprek over de politieke reacties op de uitspraak in de zaak Sanda Dia, de betoging van Vlaams Belang in Brussel en de hervormingsvoorstellen voor Brussel van Sven Gatz.
Le ministre bruxellois du Budget et des Finances Sven Gatz (Open VLD) a répondu aux questions de Michel Geyer dans + d'Actu, ce vendredi 19 mai 2023.
In this episode, Braylon Jackson and Coach Gatz reflect on the highs and lows of the most recent basketball season at Newnan High School and plans for the future of the program.
“Will you let your kids play football or hockey if they want to someday?”Sports is a common place for kids to get injured.This week on the podcast, I sit down with a pediatrician who is a Sports Medicine specialist, Dr. Josh Gatz. We discuss ways that parents can encourage their kids in athletic endeavors, but help them be safe and avoid injury. This isn't always 100% preventable, but there are some useful tips that Dr. Gatz shares to help parents. We discussed the benefits of an active lifestyle and the social benefits of team sports. How rotating sports can reduce risk for overuse injuries and whether parents should completely avoid sports with high risk for concussion. This was a great conversation that you won't want to miss!!Linkedin: https://www.linkedin.com/in/drscottpeds Instagram: https://www.instagram.com/docs2dadspod Email: docs2dadspod@gmail.com Facebook: https://www.facebook.com/docs2dadspod
Sven Gatz, ministre bruxellois du budget et des finances sera l'invité de RTLINFO ce mercredi à 7h50, sur Bel-RTL.Il répondra en direct aux questions d'Antonio Solimando. (Scandales à répétition: et si on faisait payer les politiques par un organe indépendant de contrôle? + budget bruxellois et actu)
Le ministre bruxellois des Finances, Sven Gatz (Open VLD), était l'invité de Fabrice Grosfilley, ce vendredi, dans Bonjours Bruxelles.
The enchanting Kate Scelsa stops by the podcast to talk about her hilarious parody adaptation titled Everyone's Fine With Virginia Woolf. In this episode, we discuss:How her play was a love letter to Albee's classic, Who's Afraid of Virginia Woolf and that it was also written bespoke for actors at Elevator Repair ServiceJust how much Kate is obsessed with WAOVW, particularly the character of MarthaThe abundance of Easter eggs and the annotated list she provides in the scriptWhat writers can do to cope with rejectionAnd more!Resources MentionedEveryone's Fine With Virginia WoolfElevator Repair Service TheaterLuminary: A Magical Guide to Self-CareImprobable Magic for Cynical WitchesSNL Skit - "Dinner with the Dean"About Our GuestKate Scelsa is a novelist, playwright, and songwriter. Her debut young adult novel Fans of the Impossible Life was a Fall 2015 Indie Next pick, a Junior Library Guild pick, a 2016 Rainbow List Top Ten Pick, and has been published in ten languages. She is also the author of Improbable Magic for Cynical Witches, a new YA novel from HarperCollins/Balzer+Bray, and Luminary: A Magical Guide to Self-Care from Simon & Schuster. A recipient of a Virginia B. Toulmin Foundation grant for playwriting, Kate has worked for many years with New York experimental theater company Elevator Repair Service, including a decade spent performing in “Gatz,” their eight-hour-long version of The Great Gatsby. Her play Everyone's Fine with Virginia Woolf was produced in NYC and Dublin in 2018 and has been published by Dramatists Play Service. Kate also writes songs and performs Connect with host Melissa Schmitz***Sign up for the 101 Stage Adaptations Newsletter***101 Stage AdaptationsFollow the Podcast on Facebook & InstagramRead Melissa's plays on New Play ExchangeConnect with Melissa on LinkedInWays to support the show:- Buy Me a Coffee- Tell us your thoughts in our Listener Survey!- Give a 5-Star rating- Write a glowing review on Apple Podcasts - Send this episode to a friend- Share on social media (Tag us so we can thank you!)Creators: Host your podcast through Buzzsprout using my affiliate link & get a $20 credit on your paid account. Let your fans directly support you via Buy Me a Coffee (affiliate link).
Le ministre bruxellois des Finances, du Budget, de la Fonction publique et de la Promotion du multilinguisme et de l'image de Bruxelles Sven Gatz (Open VLD) a répondu aux questions de Fabrice Grosfilley, ce lundi 6 février 2023, dans Bonjour Bruxelles.
Kevin has just finished up All Things Open 2022, and is off to join Ursula at World Fantasy Con, so there isn't much of an update this week. So we'll go right into a fantastic talk with Scott Gatz, and find out how he stays productive! Links for this Episode: Charity Spotlight: Family Equality Scott Gatz on Twitter Queerty Asana Microsoft Todo Smartsheet World Fantasy Con 2022
Bizkaiko lupuluz egindako lehen garagardoa ezagutu dugu, La Rotura berri. Balmasedan. Leintz Gatzaga, Gipuzkoa gatza ekoitzen duen herri bakarra. Arabako ardoa, azken berriak....
Bizkaiko lupuluz egindako lehen garagardoa ezagutu dugu, La Rotura berri. Balmasedan. Leintz Gatzaga, Gipuzkoa gatza ekoitzen duen herri bakarra. Arabako ardoa, azken berriak....
Special guest Travyz Santos Gatz! Social Media: @gatsbyofsuburbia A Chicano writer, director, actor, activist, and poet. Shows Discussed: Part 1: BAAL Part 2: THE MOTHER Part 3: CAUCASIAN CHALK CIRCLE SUBSCRIBE. RATE. REVIEW!! THEME and Stingers: Ryan Thomas Johnson IG: @theatre_theater_pod Twitter: @the_theatre_pod Gmail: theatretheaterpod@gmail.com tiktok: @theatre_of_the_absurd Resources below FGM Education Resources https://www.fgmeducation.com/post_resources/fgm-medical-resources/ BLM Donation and Education LinkTree: https://linktr.ee/NationalResourcesList Black Owned Businesses in LA: https://docs.google.com/spreadsheets/d/18w-0RBhwBBlXDN9kRV9DVSCAGSCjtHb9K0Pq2YBv18U/htmlview?usp=sharing&pru=AAABcpXptV0*XfoiE2Ay5SJUCEO3tXROGQ&urp=gmail_link MPJI https://marshap.org/ Petitions https://linktr.ee/petitions_123
Special guest Travyz Santos Gatz! Social Media: @gatsbyofsuburbia A Chicano writer, director, actor, activist, and poet. Shows Discussed: Part 1: BAAL Part 2: THE MOTHER Part 3: CAUCASIAN CHALK CIRCLE SUBSCRIBE. RATE. REVIEW!! THEME and Stingers: Ryan Thomas Johnson IG: @theatre_theater_pod Twitter: @the_theatre_pod Gmail: theatretheaterpod@gmail.com tiktok: @theatre_of_the_absurd Resources below FGM Education Resources https://www.fgmeducation.com/post_resources/fgm-medical-resources/ BLM Donation and Education LinkTree: https://linktr.ee/NationalResourcesList Black Owned Businesses in LA: https://docs.google.com/spreadsheets/d/18w-0RBhwBBlXDN9kRV9DVSCAGSCjtHb9K0Pq2YBv18U/htmlview?usp=sharing&pru=AAABcpXptV0*XfoiE2Ay5SJUCEO3tXROGQ&urp=gmail_link MPJI https://marshap.org/ Petitions https://linktr.ee/petitions_123
From Monkeypox to Roe vs. Wade. Gay marriage to sodomy laws. This is not a time to say, "Oh that doesn't affect me, so I am not concerned!" Trust us, you do not want to get caught with you pants down during what could become very challenging times ahead for our LGBTQ+ community. Sharing his perspective as a media founder of Q.Digital, Scott Gatz, uses his platforms - GayCities, Queerty, LGBTQ Nation, and IntoMore - to bring truth to the world of what is really happening and important for LGBTQ+ people. There's no FAKE News here and don't let others fake you at about the truth of what is actually happening, or could happen if we don't' stay vigilant as a community to protect our rights. About Scott Throughout his life, Scott has managed to turn his hobbies into his career. His love of TV news led him to NBC News, Good Morning America, and Lifetime. Later, his passion for tech drew him to startups and to Yahoo! where he led products including My Yahoo! and Yahoo! Search. This experience ultimately resulted in his latest and most personal endeavor, in which he founded Q.Digital, the media company behind GayCities, Queerty, LGBTQ Nation, and IntoMore. Through these sites, Scott hopes to enhance the lives of LGBTQ people across the globe; helping them to live their lives to the fullest. Q.Digital enables dozens of major brands such as HBO Max, Mastercard, Nissan, Macy's, Lexus, and Target to connect with our community in a way that only an LGBTQ-owned and operated network can do; creating touch points through custom branded content, video, live events, sweepstakes, high-impact display, and more. Aside from work, Scott is an avid traveler and lover of pop culture. Scott and his husband live in the Castro district of San Francisco with their 12-year-old son, and he is actively involved in furthering opportunities for LGBTQ families and aspiring parents. Connect With https://www.q.digital/ (Website) https://www.facebook.com/WeAreQDigital (Facebook) https://www.instagram.com/scottgatz/ (Instagram) https://www.linkedin.com/company/q.digital/ (LinkedIn) You can also listen to the podcast on… https://apple.co/2RBmUxZ ()https://bit.ly/2UxP9zN () https://spoti.fi/2JpvCfg ()https://www.stitcher.com/podcast/rick-clemons/the-coming-out-lounge () http://tun.in/pjtKR ()https://bit.ly/30kT4kL () https://bit.ly/2FVH55j ()
Prestigetransfer Jan Vertonghen kon zich jammer genoeg niet vrijmaken deze week. En dus schuift een andere 'Super Jan' mee aan tafel in een nieuwe Radio Radzinski. Jan Gatz is woordvoerder pur sang: nu van arbeidsbemiddelingsdienst Actiris, vroeger van RSC Anderlecht. Hij is de zoon van een RWDM-fanaat en de broer van een Union-zus. Gelukkig stroomt er bij hem wel paars bloed door de aderen. En dat werd als woordvoerder van de club tussen augustus 2020 en mei 2021 nog wat sneller door zijn lichaam gepompt. De ideale man dus om de nederlaag tegen AA Gent en het gelijkspel tegen Oud-Heverlee Leuven te bespreken en in retrospect het reilen en zeilen van de club te analyseren.Duranville, een nooit vertoonde blikseminslagEn dat doen Godfried, Pico The Legend en Jan Gatz deze week zonder Rein. Want die geniet van een welverdiende vakantie. We vragen Jan wel of hij hem misschien aan een fatsoenlijke job kan helpen. Pico vertelt daarna over de oogkanker die hij heeft opgelopen tijdens de wedstrijd tegen Gent. Gelukkig kon hij zich tegen Leuven samen met ons optrekken aan de invalbeurt van Julien Duranville. De linksbuiten is hét lichtpuntje in de duisternis en tegelijkertijd ook het grote probleem van deze toch wel futloze ploeg van Felice Mazzù. Want waarom kan een 16-jarige ket uit Neerpede wel wat de rest niet kan? Verbeke en het venijn in de staartVerder gaan we dieper in op de transfer van Jan Vertonghen, die volgens Gatz problematisch is voor de ontwikkeling van Delcroix. En we vragen ons af wat Verbeke heeft bezield toen die na de match verhaal ging halen bij de scheidsrechter. Is dat niet de taak van de coach? Jefke Delen godbetert komt ook nog aan bod, net als een verhaal over een Toyata Yaris. Zij het dan wel eentje waarvan de versnellingsbak hapert. Sven Gatz geeft nog een RWDM-truitje weg en eindigen doen we met een ongewone keuze uit het repertoire van 'Lange Jojo'. Veel luisterplezier!
One of the things many gay men struggle with the most is finding their passion and purpose. Landing in that career that truly lights them up. But what if it was as easy as getting clear, taking the first step, being unafraid of change, and then taking the leap? It can be that simple, even though it won't be easy. Scott Gatz, founder of Q.Digital, the media company behind GayCities, Queerty and LGBTQ Nation, takes us on his journey of navigating his career, fatherhood, and the never ending pursuit of passion and purpose. About Scott Throughout his life, Scott has managed to turn his hobbies into his career. His love of TV news led him to NBC News, Good Morning America, and Lifetime. Later, his passion for tech drew him to startups and to Yahoo! where he led products including My Yahoo! and Yahoo! Search. This experience ultimately resulted in his latest and most personal endeavor, in which he founded Q.Digital, the media company behind GayCities, Queerty and LGBTQ Nation. Through these sites, Scott hopes to enhance the lives of LGBTQ people across the globe; helping them to live their lives to the fullest. Q.Digital enables dozens of major brands such as HBO Max, Mastercard, Nissan, Macy's, Lexus, and Target to connect with our community in a way that only an LGBTQ-owned and operated network can do; creating touch points through custom branded content, video, live events, sweepstakes, high-impact display, and more. Aside from work, Scott is an avid traveler and lover of pop culture. Scott and his husband live in the Castro district of San Francisco with their 12-year-old son, and he is actively involved in furthering opportunities for LGBTQ families and aspiring parents. Connect With Scott https://www.q.digital/ (Website) https://www.facebook.com/WeAreQDigital (Facebook) https://www.linkedin.com/company/q.digital/ (LinkedIn) Hey Guys, Check This Out! Are you a guy who keeps struggling to do that thing? You know the thing you keep telling yourself and others you're going to do, but never do? Then it's time to get real and figure out why. Join the 40 Plus Men's Circle. Learn about about - http://40plusmenscircle.com/ (Click Here!) Break free of fears. Make bold moves. Live life without apologies P.S. get your free My Bold Life Manifesto, right here - https://rickclemons.com/manifesto/ (rickclemons.com/manifesto/) You can also listen to the podcast on… https://apple.co/2Q4nnbt () https://open.spotify.com/show/3D4LvaRQjd5EcHWW4nKmQp ()https://www.stitcher.com/podcast/rick-clemons/forty-plus-real-men-real-talk () http://tun.in/pjrug ()https://www.podchaser.com/podcasts/40-plus-real-men-real-talk-854094 () https://radiopublic.com/40-plus-real-men-real-talk-WoBlp5 ()
Sven Gatz (Open VLD), le ministre bruxellois des Finances et du Budget a répondu aux questions de Fabrice Grosfilley dans + d'Actu, ce vendredi 15 juillet 2022.
Sven Gatz, le ministre bruxellois des Finances et du Budget, était l'invité de Fabrice Grosfilley, ce vendredi dans +d'Actu.
As a business owner, it's important to be aware of the different communities you can market to. The LGBTQ community is a large and powerful group, and if you're not marketing to them, you're missing out! In this episode of Cash In On Camera, Scott Gatz Founder of Q.Digital joins the show to share some tips on how to market to the LGBTQ community successfully. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/UvXB6bm5XeI --- Send in a voice message: https://anchor.fm/sherylplouffe/message
Sven Gatz, ministre bruxellois des Finances et du Budget, étaient l'invité de Fabrice Grosfilley, ce lundi, dans +d'Actu.
What does cyber insurance cover? Should an organization facing ransomware pay the ransom? Get answers to these cybersecurity questions in this Security podcast episode featuring Rich Gatz, cyber insurance Claims Counsel at Coalition. Gatz dives into the common causes of data breaches and cyber insurance claims.
Rates of dementia and Alzheimer's Disease are only increasing in developed nations as scientists race to find treatments and identify preventive strategies. In this episode of Causes or Cures, Dr. Eeks chats with Dr. Margaret Gatz about her research published in the Journal of the Alzheimer's Association titled: Prevalence of dementia and mild cognitive impairment in indigenous Bolivian forager-horticulturalist. In the podcast she will discuss these indigenous populations, including their lifestyle, diet and educational levels, how she conducted her research to assess their risks and rates of dementia, how their rates compare to the developed world, some intriguing findings, and what developed nations with growing rates of Alzheimer's disease can potentially learn from them in terms of risk factors for dementia and prevention. Dr. Gatz is a professor of psychology, gerontology and preventive medicine at the University of Southern California's Lenoard Davis School of Gerontology. Studies in her Gatz lab include age-related changes in cognition, depression, personality and preventive factors for Alzheimer's Disease and other kinds of dementia. To contact Dr. Eeks, do so through bloomingwellness.comOr follow her on Instagram here.Twitter here.Or Facebook here.Subscribe to her newsletter here!Read Dr. Eeks' book Manic Kingdom here.
It's Pronounced "Gatz!"The brilliant Marta Gac hops aboard the podcast to chat about her experiences in producing, writing, directing and assistant directing, among other endeavors! We cover a vast array of topics including New Animal Listens, what person attributes make a good AD, set safety and a whole lot more!Our theme music is composed and performed by Matt Barile!Please rate/review and subscribe to us on Apple Podcasts, Spotify or wherever you listen to podcasts!
Seit fast zwei Jahren beschäftige ich mich mit Zykluswissen. Ich hatte vor allem nach den beiden Schwangerschaften mit Ben und Lola das Gefühl, dass mich mein Zyklus jeden Monat aufs Neue fertig macht! Wie so oft im Leben macht es ja Sinn sich für so einige Themen professionelle Hilfe zu holen. Ich arbeitete in einem Coaching mit Zyklusberaterin Irina Langendörfer und das hat mir ganz neue Türen über mich und meinen Körper geöffnet. Mittlerweile habe ich meine Zyklus-Jahreszeiten (Frühling, Sommer, Herbst und Winter) wirklich gut im Blick. Ich plane mein Business mit diesem Wissen viel vorausschauender und drehe mit the one only Mr. Gatz nur noch im Frühling und Sommer und nicht mehr dann, wenn ich mich eigentlich in die Mensishütte zurückziehen möchte. ABER: ich scheitere dennoch regelmäßig und unsanft. Wie diesen Monat an Zyklustag 21, welcher manchmal einfach ein kleines Arschloch ist. Er war mein Umgang vom inneren Sommer zum Herbst und hat mich kalt erwischt, obwohl ich genau wusste, dass Tag 21 in nur noch einmal schlafen da ist! Ich dachte irgendwie: "Ach ...ich fühl mich gut. Geht schon!" Wie genau dieses Scheitern aussah und was es mich hoffentlich in Zukunft lehrt, erzähle ich in Podcastfolge 91. Mehr über Zykluswissen kannst du in den Folgen #27 und #56 erfahren. Viel Freude beim Hören und alles Liebe, deine Kristina Alle Infos zu Irina Langendörfer und ihrer Arbeit findest du hier: https://irinalangendoerfer.com Alles Infos zu GLÜCKSMAMA und meiner Arbeit findest du hier: https://gluecksmama.de
Peter Gatz im BB RADIO Mitternachtstalk Er ist einer der Topunternehmer der Region Berlin/Brandenburg und Chef der Fluggesellschaft Private-Wings. Seit rund dreißig Jahren ist er mittlerweile Unternehmer im Luftverkehr. Dabei war sein Start in die Selbstständigkeit überaus holperig. Mehrfach von der Schule geflogen, begann er zunächst eine Ausbildung zum Rettungssanitäter. Anschließend war er Krankenwagenfahrer beim Malteser Hilfsdienst, gründete später einen eigenen Ambulanz-Dienst mit Krankenwagen. Für einen schnelleren Transport der Patienten charterte er erste Flugzeuge und begleitete sie auf den Flügen als Rettungssanitäter. 1991 gründete Peter Gatz seine eigene Fluglinie, legte die Pilotenlizenz ab und flog von da an seine Maschinen auch selbst. Seine Geschichten aus der Luft sind überaus spannend. Er erzählt von seinem beinahe Absturz über Fürstenwalde, einer vermeintlichen Entführung und allerlei lustigen Begebenheiten mit Promis, Sportlern und „ganz normalen Fluggästen“. Mittlerweile besteht die Private-Wings-Flotte aus 11 Flugzeugen, mit Stationen am BER, in Stuttgart, Ingolstadt und Braunschweig. Außerdem berät Peter Firmen, die eigene Flugzeuge besitzen, hat selbst in seinem Portfolio die komplette Dienstleitungspalette, von Crew bis Catering und weil ihm das offensichtlich nicht reicht, ist er auch noch Präsident der GBAA, der German Business Aviation Association. Ein Fulltime-Job für Peter Gatz, allerdings in seinem Fall mehr Berufung, als Beruf. Also anschnallen, zurücklehnen und dem Piloten lauschen. Viel Spaß!
It's time for a break down! Let's talk craft and see what makes this serial fiction episode work. Links: Read on Kindle Vella: https://www.amazon.com/kindle-vella/story/B093CVZN8S ProWritingAid: prowritingaid.com DISCOUNT CODE!!! SERIAL20 Support the Show: patreon.com/serialfictionshow Christine's website: christinedaiglebooks.com JP's website: jprindfleischix.com Christine's co-authored serial fiction: lpstylesbooks.com JP's co-authored serial fiction: NRDS We are part of The Three Story Method Podcast Network. You can find out more about Three Story Method here: threestorymethod.com Sound mastering by James Parenti: jamesparentimusic.com Our theme music is Voxel Revolution by Kevin McAllen: https://incompetech.filmmusic.io/song/7017-voxel-revolution License: https://filmmusic.io/standard-license Contact: serialfictionshow.com/contact Our transition music is by: patrickdearteaga.com
Historical Thriller BEFORE HE MET DAISY. . . BEFORE GATSBY WAS GREAT . . . HE WAS AGENT GATZ. In this historical thriller set at the beginning of World War I, a young Jay Gatsby finds himself working as a foreign spy. The unexpected appearance of a woman from his past, famed journalist Ella Kaye, soon complicates his mission. Racing through war-torn Europe, entangled in a dangerous web of lies, they struggle to maintain the secrets that will keep them each alive. Links: Read on Kindle Vella: https://www.amazon.com/kindle-vella/story/B093CVZN8S ProWritingAid: prowritingaid.com DISCOUNT CODE!!! SERIAL20 Support the Show: patreon.com/serialfictionshow Christine's website: christinedaiglebooks.com JP's website: jprindfleischix.com Christine's co-authored serial fiction: lpstylesbooks.com JP's co-authored serial fiction: NRDS We are part of The Three Story Method Podcast Network. You can find out more about Three Story Method here: threestorymethod.com Sound mastering by James Parenti: jamesparentimusic.com Our theme music is Voxel Revolution by Kevin McAllen: https://incompetech.filmmusic.io/song/7017-voxel-revolution License: https://filmmusic.io/standard-license Contact: serialfictionshow.com/contact Our transition music is by: patrickdearteaga.com
Le ministre bruxellois du Budget, des Finances, de la Fonction publique et du Multilinguisme Sven Gatz (Open VLD) a répondu aux questions de Fabrice Grosfilley, ce mardi 15 février 2022, dans + d'Actu.
Mirco und Sven machen das Licht aus. Im letzten Talk des Jahres blickt Moderatorin Franzi Kunz mit den beiden Tech-Experten zurück auf ein ereignisreiches Jahr im Digital Business. Ob Jogginghosen, Teamwork oder Tech-Trends: Hybrid war 2021 King. Über die Kraft crossfunktionaler Teams, die Evolution von Dev- zu X-Ops, hybride Cloudmodelle und andere Trends, die uns in diesem und auch im nächsten Jahr beschäftigen.
The importance of digital content became crucial in the 21st century, moreover in became more relevant while a world pandemic when people are looking to connect and discover on events happening worldwide. In this special episode, we talked with Scott Gatz about the creation of Q.Digital and how can we, as content creators, reach the LGBTQ+ communities around the world, even in difficult places and about crating a family. Scott Gatz is the Founder and CEO of Q.Digital, the trusted voice in the LGBTQ media. Through Q.Digital's sites – Queerty (lifestyle and entertainment), GayCities (travel), LGBTQ Nation (news and politics) and INTO (first person perspectives) – Q.digital proudly act as an indispensable resource for millions of LGBTQ individuals worldwide; helping them to live their best and most fulfilling lives.
Overly restrictive keyword blocklists are still a big problem for publishers, according to Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital, which experiences this issue acutely as a voice for the LGBTQ community. Niche publishers are often penalized for inoffensive words that commonly appear in their content. It's time for advertisers to ask themselves what words they're reflexively blocking – and why.
Le ministre bruxellois des Finances, du Budget, de la Fonction publique, de la Promotion du multilinguisme et de l'Image de Bruxelles Sven Gatz (Open VLD) a répondu aux questions de Fabrice Grosfilley dans Toujours + d'Actu, ce lundi 8 novembre 2021.
The ransomware episode. October is National Cybersecurity Awareness Month, so how couldn't we do this episode? Our guests are Kelly Geary, National Practice Leader of Executive Risk & Cyber/Professional Services Claims for EPIC Insurance Brokers, and Rich Gatz, Claims Counsel for Coalition, a Silicon Valley cyber insurance company. While both Kelly and Rich have law degrees, they have worked in insurance for a long time. Both got started with cyber insurance and incident response in the early days. On the show, they talk about the history of cyber insurance coverage and what parts of ransomware and cyber incident response insurance covers. To close out the conversation, they explain what goes on behind the scenes in a cyber attack response.
Sven Gatz (Open Vld), ministre bruxellois du Budget, était l'invité de Fabrice Grosfilley, ce mercredi, dans Toujours + d'Actu.
Sven Gatz (Open Vld), ministre bruxellois du Budget, était l'invité de Fabrice Grosfilley, ce mercredi, dans Toujours + d'Actu.
Sven Gatz (Open VLD), ministre bruxellois chargé des Finances et du Budget, était l'invité politique de Fabrice Grosfille, ce lundi, dans Toujours + d'Actu.
In our second bonus episode, we are featuring an episode from another podcast at ICPSR, hosted by the National Archive of Computerized Data on Aging (NACDA). Dr. Margaret Gatz joins NACDA's Kathryn Lavender to discuss Dr. Gatz's work on the Study of Dementia in Swedish Twins and the National Academy of Sciences-National Research Council Twin Registry (NAS-NRC). You can listen to all of NACDA's episodes on YouTube or find them on the ICPSR website: https://www.icpsr.umich.edu/web/pages/NACDA/researcher-interviews.html
In this episode Gary Fowler interviews Ken Gatz. Ken is the Founder & CEO of Proseeder Technologies, an enterprise platform for Corporate Venture and Innovation. A serial entrepreneur, Ken previously co-founded BioIVT, a life science tools and bioinformatics company which exited to a private equity firm in 2013. Ken is skilled in Technology, Law, Life Sciences, Capital Markets, Corporate Venture and Innovation. Ken has a JD focused in International Business Law from Quinnipiac University School of Law. Ken has completed the Stanford GSB LEAD program in Corporate Innovation 2019. About GSD Venture Studios: We travel the world investing in resilient teams bold enough to #GoGlobal. For too long self-motivated entrepreneurs have navigated the minefield of challenges to launching a global company with very little support. The last thing you should bet on in this situation is an unproven team that you don't trust. GSD Venture Studios travels to every corner of the globe inviting resilient teams to establish partnerships that ensure organizations grow the right way, without games or gimmicks. Unlike traditional investors, we take senior operational (often co-founder) roles in these companies, capitalizing on our trusted reputation, experiences, and network to drive explosive growth. More information can be found at: https://www.gsdvs.com/post/interview-with-derek-everything-you-need-to-know-about-gsd About Gary Fowler: Gary has 30 years of operational, marketing, sales, and executive leadership experience including a $1.35 billion dollar exit and a successful Nasdaq IPO. He has founded 15 companies: DY Investments, Yva.ai, GVA LaunchGurus Venture Fund, GSD Venture Studios, Broadiant, etc. Under his leadership, Yva.ai was named one of the Top 10 AI HR Tech companies globally. Gary was recently named one of the top 10 Most Influential AI Executives to Watch in 2020. He is a writer at Forbes Magazine and published over 60 articles on AI and Technology over the last year. More information can be found at: https://www.gsdvs.com/post/meet-gary-fowler
The Producer on the 1s and 2s has taken some PTO, utilizing the podcast's extremely generous benefit program, just before the holiday. Nevertheless, Nate, Gatz and The Rock kicked off Season 3 of The 0 to 100 Podcast with a bang. The gang breaks down the slew of defensive backs to have worn jersey number 20 while also talking Barry Sanders, Gary Payton, Mike Schmidt and Manu Ginobili among others. In this weeks picks, Nate guesses the Thursday Night Football game on the money, while also celebrating his correct pick of Dustin Johnson at The Masters Tournament. To listen to the podcast, subscribe on either Apple Podcasts, Spotify or SoundCloud, or check out all of the recent episodes on morningread.com. Be sure to get the latest updates from The 0 to 100 Podcast by following the show on Instagram @the0to100pod.
In this episode, we talk to Jacob Gatz about his life and new changes in it including a new baby, his work at Marcum Technologies and Tuned Up Custom Rods. We also introduce our first giveaway challenge to guess the date of First ICE! Listen for details! --- Send in a voice message: https://anchor.fm/theicemen/message Support this podcast: https://anchor.fm/theicemen/support
John Collins and Scott Shepherd, in conversation with KPFA associate theater critic C. S. Soong. John Collins directs and Scott Shepherd performs in “Gatz,” now on stage at Berkeley Repertory Theatre. In “Gatz,” an office worker comes across a copy of “The Great Gatsby” and begins reading it aloud; over time, his co-workers associate themselves with the novel's characters. “Gatz” was created by Elevator Repair Service; Collins is the theatre ensemble's artistic director and Shepherd has performed with ERS since 1994. “Gatz” runs through March 1. Berkeley Repertory Theatre is located at 2025 Addison Street in Berkeley. The post Interview: John Collins and Scott Shepherd about “Gatz” at Berkeley Rep appeared first on KPFA.
Should you use Facebook ads to sell more books or are you just going to waste your time and money? Bill and I discuss this very topic while we also give some good tips and tricks on things like ad images, audience selection and split testing. Lots of good stuff that should be helpful for all authors who has either never run any Facebook ads or tried for awhile before giving up. New episodes EVERY single Monday. To subscribe on YouTube, go here: http://bit.ly/1WIwIVC PATREON! Many bonus perks for those who become a patrons. https://www.patreon.com/AmWritingFantasy LET'S CONNECT! Closed Facebook group: https://www.facebook.com/groups/AmWritingFantasy/ Blog and Courses: https://www.amwritingfantasy.com/ Jesper on Twitter: https://twitter.com/SchmidtJesper Autumn on Twitter: https://twitter.com/weifarer Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion). Jesper (12s): Welcome to amwritingfantasy. I'm Jesper and to together with Autumn. I run this channel and we try to share writing, publishing and marketing tips every single Monday for you. But today I actually had one of our patron supporters on here too and we're going to talk some, some very important stuff about the Facebook marketing, which is a very, very relevant if you want to S to sell some books. Uh, and of course I should also mention that if you want to check out patron, then you can go there and check out the stuff that we offer. Jesper (46s): There is a ton of rewards that you can get for just a $1. For example, you're going to get a bookmark, you're going to get early access to the videos. There is actually a cost that you're going to get access to for, for, for a reduced price. So all that is possible by a patriarch who would check out the link below if you're interested in that. But I want to say hello to build and thank you bill for joining at a very late hour on the other side of the Atlantic. Jesper (1m 16s): But we want to say, uh, say hi to everybody Bill (1m 19s): are there. So, um, yeah, uh, thanks for the introduction. Yes. Um, yeah, I've, uh, I just started fiction writing myself. Uh, but, uh, my experience has mostly my day job, if you want to call it that as a, mostly with the Facebook marketing and a few other types of marketing that go along with that. So, um, I figured that I could, uh, maybe help some people out to our new to Facebook marketing or perhaps don't have the, um, sort of the background that I do with it. Bill (1m 55s): Um, I lost count somewhere, um, after 10,000 Facebook ads run for me and, uh, for clients as well. Uh, so there's, we've done a lot of ads over the last few years and we've seen the platform evolved. Um, uh, a long time ago. I don't think I was on it the maybe the first year. Um, but, uh, I've seen it evolve from something that's sort of barely function to, uh, uh, uh, uh, terrifying machine now. Jesper (2m 29s): Yeah, yeah, yeah. And when you sort of talked about the idea of, of us discussing Facebook outside, I thought it was a good idea because especially with Facebook, it's if they are so incredibly good at taking your money, it's, it's crazy. You know, some marketing platforms like Amazon asks, for example, they, it's very hard to, to get them to take your many activity, but whatever you do with Facebook, they will take all of your budget, no problem. So, uh, knowing how to, what to think about in how to go it, they see important at Easter when you're autumn from a testing perspective so you don't end up spending all your money. Jesper (3m 6s): So I was looking forward to this conversation here. Bill Bill (3m 10s): okay. Uh, well I can give you a few tips based on that idea. First you mentioned testing and uh, that's something I think sometimes we're lucky. Sometimes we make assumptions about what the audience likes and get it right. Um, but in my experience, even knowing a lot about a particular market, that usually happens at best one in five, you're going to have to run many ads or do many posts. Bill (3m 41s): If you're working purely on your Facebook page, uh, before you'll find one that hits. And of course, uh, we all want the first thing that we do to work, but it doesn't usually work out that way. So that's the first thing that I run into with clients when I'm talking to them is a, they want the first, they make an assumption about their audience and that when we do some proper testing, it just isn't true. We, we want our audience to be certain people, but it turns out there's different people who are interested in our product and that's OK. Bill (4m 16s): um, the, the job from a marketing perspective is to figure out who those people are, what they like, and to give them more of what they like in a way that gets them to give something back to us. Right. Um, I guess one way that I like to look at it is very similar to plotting a book. Uh, even a short story, you want that hook, the catch their attention and get guide them to an idea, a concept, whatever. Um, whatever it is that your post or your ad is trying to do. Bill (4m 48s): And then you give them no option but to move on to the next thing, whatever that might be. And most often, um, we want them, uh, you know, the bottom line is important. We want them to buy. And, uh, so I also have clients who if they don't have something ready to sell right now, they, well, I'll do Facebook later. I don't have anything to sell. So why would I want to put anything up there? Um, but you can start testing before you have, uh, uh, a book that's a on sale on Amazon or, or another platform. Bill (5m 25s): Um, you can start building your audience, building your platform and especially getting those key people from Facebook, uh, who like the style of your writing. Uh, maybe because they've seen little snippets, you can post a short story or a chapter or even a paragraph sometimes and get a reaction. Um, Facebook is very visual, so it also helps if you have something like a, it can be an illustration, but especially with first time authors paying for illustrations, you're not doing them yourself. Bill (5m 58s): That gets kind of expensive. Uh, but everybody needs a cover. And, uh, so you can do, uh, the full cover. You can do, um, parts of the cover. Uh, if it's a complex image, maybe you can work with your designer, your artist, um, so that the cover is interesting in different ways and you can crop it several ways to post on Facebook and all of those things can be done over and over. Um, so that's another misconception that I run into quite a lot with clients who haven't used Facebook quite as hard as I have. Bill (6m 33s): And that is that, uh, you'll have some people in your audience who will see the same things a couple of times, but they don't normally complain. Um, so it pays to post many times not spamming your page or other people's page or group or whatever. Um, but if you post something Monday morning and, uh, the people who you're trying to reach, only some of them are paying attention Monday morning, by the time you're, you've posted a few more things and Thursday or Friday rolls around, it's fine to post a similar thing. Bill (7m 10s): Again, introduce it in a slightly different way if you want to test that because it's another different, but batch of people will see it and the bigger your audience grows, the more, uh, the, the more sort of spread out their attention will be, right. So you might be lucky and you'll have, uh, this core audience who just, uh, weights and, and continually refreshes Facebook on your page. But that's unrealistic for the Mo. Most of us are not there yet. Bill (7m 40s): Um, so don't feel bad about reposting the same thing. Obviously, if it's, you know, I don't know, a Christmas or Halloween posts or something like that, then that, that's, that dictates when you can post it. Um, the other thing that audiences tend to like is if, uh, you, uh, I think in most of the markets that I work with it or S or you do something at least once a week, uh, that is themed somehow. So for example, I have a client who has a, some dog products and that kind of thing. Bill (8m 14s): And, uh, you know, the cute cat and cute dog pictures really work on Facebook. Um, so we have, uh, you know, dogs with their tongues hanging out. Then we get users, we invite users to contribute their pictures on tongue, tongue out Tuesday night. So Tuesday is the day for this. And, uh, we don't make a big deal about it then even so we get a lot of engagement and, uh, that's, that's kind of a silly thing, but Facebook is full of that. Uh, and uh, it may not be appropriate for, you know, high fantasy or, uh, some kind of grim dark literature or whatever. Bill (8m 49s): Uh, but you can always find something that appeals to your audience that way and, uh, invite them to respond and the responses. Yeah. Like, you know how this works, especially I guess I, I know you're good with Twitter, right? Desperate. The responses that you can bring teach you about your audience, but it also on Facebook teaches Facebook about your audience. And, uh, the better your interaction with your audience, the better. Bill (9m 20s): Um, Facebook will understand who likes your stuff and it'll show more to their friends and their friends' friends. Jesper (9m 28s): Yeah. So I, so I wanted to ask, so if, if we're, when we're talking about organic reach with sort of what are we into here rather than paid apps, but I think also, well of course users could, if they wanted to, they could go in and they could say, okay, from a post from this page, I always want to see them, for example, and then Facebook which show it to them. But I think 99% of people either don't know how to do that or don't do it at all, which means that from an organic reach point of view with Facebook, it is very, very limited who actually sees your posts. Jesper (10m 4s): So from that perspective, of course it makes sense that you can post a several times because they won't see it anyway. But, but I was more thinking, do you have any thoughts around how, how, if any way, can you increase your organic wheat wheat without paying for it? Because at least the way I see Facebook and maybe maybe you could educate me here, but at least the way I see it, unless you put some money into the pot, forget about it. Bill (10m 29s): Generally, that's true. There are some pretty nifty ways, but most of the ways that I used to do exactly that, people like to call it free organic traffic, but it's not really free if you, you're basically swapping, um, many for, for effort and a little bit of time. Um, so posting a little bit more frequently than you figure is, is one method. Uh, but if nobody notices you at first, then that does, you can post as much as you want and it's just a roll of the dice whether Facebook detects that and decides to share it in the right spot. Bill (11m 6s): So one way is to, uh, share, um, join and share, uh, in groups. So find the related groups. Uh, and you can, as long as the Indian, depending on the rules of the group, be very careful with that. And I've heard this of course right, but, uh, it's perfectly fine to share related content in the group and uh, as long as it's not buy my book all the time, uh, then that, that's, that's perfectly fine. Bill (11m 37s): And there's lots of groups out there for just about every genre. Um, so that, that is one method that does work to begin kindling your, your audience. Um, but we should move on to Facebook ads because you're right, you do, if you, if you want it to go fast, um, you do want to spend a little bit on Facebook ads, but you don't want to spend too much. Um, so taking that concept, all the two concepts that I mentioned earlier about making your, each ad, sorry, each post on your page, sort of like, um, a story hook. Bill (12m 13s): The same thing applies with ads because their core on Facebook all an ad is, is you're chipping in some money to make sure that they show it to perhaps the best you hope of the target audience that you pick. So you target the audience that you think would be interested in your topic. And, uh, then you, hopefully we'll get enough eyes on it and, and, uh, have, have good enough content. Bill (12m 45s): Um, now I've mentioned I'm hedging a little bit, right? I'm saying hopefully and maybe and that kind of thing. And that's because just like with the posts, you don't necessarily know exactly what's going to trigger your audience to do the things that you want. And if that's coming over to your website to see your website or join your email list, there's, there's lots of things in play. But just keep in mind that even a tiny Facebook ad that is a low budget Facebook ad, we'll get in front of some people. Bill (13m 16s): So if you're running the ad and uh, you just walk out your budget knowing that you're going to spend it at the beginning and, and realizing that not most ads are not failures. Even if you, you, uh, uh, don't get the result that you want, don't delete your ad. Don't edit the ad ever. So my rule is, and that's the reason that my ad accounts, I've had to go to Facebook. I've had so many ads build up and so many ad campaigns build up that I've had to go to Facebook and tell him, I'm sorry I hit a limit in my account. Please allow me to create some more campaigns. Bill (13m 49s): And that's because all of the money that you're spending on these little ads to test different ideas and different posts and different links, that kind of thing. Those are data. If that data says don't do this, your audience doesn't like it, you need to keep that because there's, there's no simple way to note all that down. So my policy is I never edit an ad up, create an ad and I'll let it run. And if I don't like the performance, then I'll terminate it. Bill (14m 19s): Um, I might let Facebook terminated because you can set rules that's, we're not going to go into too much detail on that today, but if the ad doesn't work, it's still data and that data could be as simple as I spent five or $10 to learn not to do that thing again. Right. So always go into it with this positive attitude of yes, I, uh, you know, I have to spend a few dollars and uh, I've set a budget limit, but at the end of the day, you're going to at least get the data out of it and, uh, hopefully also good results. Bill (14m 52s): Right? Jesper (14m 52s): Yeah. Yeah. I think that the testing part is really important. You know, when, when, if you want to try some Facebook ads, uh, you know, I would also say the same thing as you were saying, start several different tests on a very low budget and then start learning what it is that, that actually triggers with your audience. Because a lot of times also from, from let's say the pictures that you use for the ad or whatever, sometimes the picture that you think will perform the best is probably the worst one. And sometimes the, the one that you think, this doesn't look very good at, all people just pick up on it for whatever strange reason. Jesper (15m 26s): But I think personally, uh, I've also run a lot of Facebook over the last few Facebook apps over the last few years and at least I think my big to to take away from it is that if at least, well, right now in this context we're talking about, uh, advertising for book sales. Um, and, and at least my experience with it is that, um, the audience selection is probably the biggest factor as to whether or not the Facebook ad performance because you can tweak with new pictures a bit of different ad texts and all of that. Jesper (16m 2s): But if the audience selection is not Bill (16m 5s): right, then Jesper (16m 7s): dos small tweaks over there, we'll only move the needle so little. Whereas if you change the audience and try a different audience than that's where you can really make a job. So, so that's where you should focus first in my experience it if, if the ad is not performing for you. And then the other thing I would say, and I don't know, uh, you're, you're well with all your 10,000 match, you probably have more, let's say one of your math data to, to, to know if what I'm to is true or not. But at least from the, from the advertising that I've run, it seems very much to me that it also depends, eh, blog on the book itself. Jesper (16m 44s): There, there's, for some reason some books are just easier sales, whereas other books are much harder to find the right audience for one and two to get the sales going. For some reason, I, I don't know why that is, but it just seems to me like the group itself just matters a lot. Bill (17m 0s): Yes. Um, especially on the Facebook side. So unless you're, uh, there are some complex setups I've seen people try where they can sell right inside a tab of their Facebook page, but we're not gonna cover anything like that. That's, I don't even recommend that for book sales. But, um, if, if the goal of your ad is to build your page up or I build engagement build likes, then you'll still need an image and you're still right regardless of the book. Bill (17m 30s): Um, building that page up will rely a great deal on the title and the image. Um, but just the same as you were saying, uh, the, the low likelihood of getting people to, um, engage with an ad to bring them over to a website, um, and then buy your book. I did depends on how your marketing funnel works. But, um, in my experience, the best way to, to tackle that Facebook attention span is like, uh, people have the attention span of a mosquito on Facebook. Bill (18m 3s): So I want to get them off Facebook even if they're on their phone, get them off Facebook and over to a site that I control. Um, at least onto a webpage that I control, and then I can slow the pace down in an acceptable way. Um, I don't want them to bounce away, so I want to give them something to anticipate on the Facebook ad, on the post or whatever that I'm advertising. And then I get them over that to click the link and over to the website. And at that point I'll slow things down a little bit and give them more information. Bill (18m 35s): So you're giving them a little bit more each time. And again, it's very similar to writing a story. You can't tell them the whole detail of the first chapter in that first sentence. The first sentence has to tease them, bring them into the chapter. That is like bringing them over to the, the, the, the website. And at that point you can start giving them a little bit more information about the book. Um, that page, that landing page. Um, I consider that a, a nice filter. Now we're kind of getting away a little bit from the Facebook ad itself because once they're onto your website, that is a different set of things that Facebook you could say, right. Bill (19m 16s): The key with the Facebook ads is to get them over to your, your website in the first place. Um, so there are some other kinds of ads and again, we won't go into the technical details right now. We can touch on that another time if you really want. But, um, if you, uh, if you do have your own website, your author website, and you have a nice clear, clean description of the book, uh, and made sure that it's, you know, it's ready to sell at that point. Um, or if you're trying to get them to do something else on your website, like sign up to a mailing list, that's okay too, but recognize what your goal is and make sure that that's ready to go run your ad and get the people over there. Bill (19m 53s): And that landing page is much like a filter. Um, you want to get as many people to buy your book as possible. You want as many people to sign up to your list as possible, but not if those people are going to hate the book enough to try and return it or leave a bad review or not. If people are going to sign up to your email list and get confused and then angry, uh, and, and then you've maybe paid some fees that you didn't have to. So that pay debt landing page is a positive. It's the open part of the funnel, but it's also a bit of a, a negative, a filter to maybe weed out the people who probably shouldn't be there and you can maybe find something else to give them. Bill (20m 33s): Does that make sense? Yeah, absolutely. And I think another thing that might be good to touch upon it in the context of what we're talking about here is because in general, or at least a lot of the time Jesper (20m 49s): I hear authors say, well, I don't really do Facebook ads because one, they are way too expensive and too, I never get anything in return. So return on investment of the money that I'm spending there. So it's useless and I don't want to do it. Uh, and, and that's fine, but, but I think at least then maybe you can sort of the pick this ball up and run with it if you're one. But, but my thinking is that a lot of the time what it comes down to is that because Facebook well as you, as you were just explaining a bill, so you have people on Facebook and you need to take them off of Facebook to do something else in the middle of day. Jesper (21m 27s): They're sitting there going through their feet, looking at cat pictures of all of that good stuff. I'll pick this up. Their family, they're not quite in their frame of mind that I'm, I'm here to buy a book. Like they would be if they were an Amazon. So you need to first of all disrupt them and you need to make them go somewhere else and then they need to take another action over dancer. It's quite a journey. And because of that, it just requires a lot of testing to find the right both ad copies and landing page copy and uh, the right audience selections and all that. Jesper (21m 58s): That stuff takes a lot of testing. And the problem I think is that Bill (22m 2s): people usually Jesper (22m 3s): abandoned the Facebook ass way before they get enough data to actually figure out what works. So, so you sort of had to stick with it and keep testing. Bill (22m 14s): Yeah. I I'll give you some really quick tips to make this all sort of come together a little bit because, uh, the first thing is you can rent, you can spend as much as you want on a Facebook ad, but you can wreck it if you give them too much. Right? So if they see the ad, um, a perfect thing to do, avoid, do your very best to avoid asking a question in a Facebook ad because it's Facebook and like you say, people are on there commenting on stuff all the time and it's so easy. Their system is very good at this. Bill (22m 46s): If you ask someone a question, even imply a question on Facebook, they're going to answer. That will be the action that you get. So if you're running an engagement ad, the engagement that you're going to get by asking or implying a question is an answer. And so Facebook will say, ah, very good. I will give, I'll show your ad to these people who are very likely to respond. And I noticed a lot of these people are commenting, here's my list of top commenters from your selected audience and that's who will see your ad. Bill (23m 16s): And it will get progressively more like that. The longer that ad runs, Facebook's AI will learn that your engagement from that post drives comments. So don't ask a question, give them a reason to go over to your site, but also avoid anything that will prevent them from going to the site. So don't answer everything. Keep some curiosity in their mind, right? But don't ask them a question or try and get them to too many things. I've seen am failed ads that, uh, amounted to. Bill (23m 50s): Well, I'm, I'm spending $5 a day on my ads so I have to get them to do as much as possible. And so I'll ask them to like the page and I'll ask them to comment and I'll ask them to go over to the website. They're only gonna do one thing, right? In great. Ads they will go over to your website and they might come back and like, and share and all of that stuff. But if you ask them to do many things, they will probably do nothing, right? So that, or, or if they do something, it will be the easiest. And people on Facebook don't see clicking through to some other website is easy. Bill (24m 22s): They see clicking like, or share is easy, right? So, uh, that, that's the way to make the ad great. Even if you're targeting is so, so even if you're not spending a lot, make sure that the ad tells them to do one thing. And don't be afraid to tell them, either command them almost to do the thing you want them to do. Um, and make it super clear because those cat videos will, you know, kept them busy at some point as far as, as far as budgeting. Bill (24m 54s): And back to what you were saying about testing a lot. Um, I would say 90% of those 10,000 ads are $5 a day and they run for two to three days on the new ad account. That hasn't run a lot. Facebook AI takes a little bit of time to get up to speed and uh, dial in. Um, if you've run multi-day ads, so the same ad untouched, running several days, you'll often see that it's performance is sort of waivers the first day or so, and then it stabilizes and might stabilize exactly where you want it or it might stabilize less than that and then you'll kill it. Bill (25m 32s): But you have to give it a little bit of time on. The biggest accounts that I've worked on that time is really narrowed down to about six hours. So I can run a $5 ad, $5 a day ad, uh, for about six hours. And in generally, it depends on the hand in the audience, but generally we'll have Facebook understanding what we want within six or so hours more. More typically you want to let it run for at least two full days before you kill it because you don't know if it's wavering on that first day. Bill (26m 3s): Especially if you launch it late in the calendar day. Facebook does this funny thing at midnight in your ad accounts, local time where they just sort of Chuck out some of the data and then they relearn to see if they didn't maybe get it right the day before. And so you run the ad after several days and you don't like the results coming in, you know, in the beginning of the next morning and you kill the ad. You could be killing it too early. So go into it knowing that. But I even after I have a great ad, I'm very reluctant unless the audience is absolutely enormous, like over 5 million people potentially in the audience. Bill (26m 40s): I usually like to leave the ad at five a day and if I want to scale it, if it's doing really what I want and make another ad exactly the same, Facebook has really easy tools to just duplicate the ad actually the ad campaign. Right. And so I will run to $5 a day ads and they could be exactly the same and they may perform almost the same. Usually they do. That's the measure of a good ad that will last a long time with good performance is the duplicate of it will, uh, perform very similar to the first one. Bill (27m 14s): It'll have that initial a day or so that it feels like a little bit of a waste of money letting it learn. But having those stable ads means that it's very easy to scale. You just pause one of the ads if you want to stop spending money. Jesper (27m 27s): Yeah. Yeah. And because this is about the patient, the thing again, because I usually just say, you know, when, when you create an ad, literally at least run for 48 hours before you even look at the stats on anything. Because people do also tend to like two hours after they created that, then they'll go in and have a look at the stats and say, I know this is terrible and refresh. Refresh. Yeah, yeah. Well, I even think that the apps manager now actually, they have added this label where it says something about that the ad is still learning or something, which didn't used to butt heads a bit. Jesper (28m 0s): Of course. To to sort of indicate that. Just let it, let it be alone. I'll let leave it alone what I was about to Che. But so, so that's, that's one of the patients thing. And then the other side of it, which you just talked a bit on there, was when you have the positive results, so let's say you're not weird to 48 hours and Whoa, this is good, you know, and then some people will jump in and then they will just triple or quadruple the am the budget on the ad and then that pretty much destroyed as well. Jesper (28m 32s): I can explain. Exactly. Yeah, Bill (28m 34s): that is, and I've had this confirmed in talks with the Facebook, uh, staff, uh, sort of mid, mid level staff is as far as I've ever got to speak with, uh, no matter how much you spend there, you probably don't get much above that. But their system is fairly clever. You tell it the parameters of the audience that you want to show. To do you want people who are, you know, maybe women between the age of let's say 18 and above because you know that they have a credit card or something like that, but over 36, you probably don't want them in your market. Bill (29m 9s): You've dialed all of this in through a little bit of testing. So you have 18 to 36 women in the United States who like these things. And so you have your, your what you think is your perfect audience. And uh, then you tell Facebook, here's my audience, here's my ad. Give me all the people in this audience who are most likely to engage with my ad who are going to click on my ad and to do whatever it is. So if it's a, if it's a page post engagement or whatever they're calling them these days, um, Dick to click through to my website, then I want the people who are most likely to do that. Bill (29m 46s): Now Facebook organizes that. And it's a dynamic thing because people are logging on and off all the time. People are seeing different ads so they're ads fill up ahead of yours. And it's a big auction system and it's what's important is Facebook is constantly prioritizing that list of all of those people who might potentially fit your audience parameters. And if you take $5 and spend down through the cream of the crop, the top people who are most likely to engage in the way that you want, you'll still be in that top tiny margin. Bill (30m 22s): If you spend $100 on the same ad, it's going to go through those top people and it's gonna keep on going and going and going until the results get worse. And so that's why often you'll see ads with big budgets run poorer. The longer they run through the day and early in the morning, they may look like they're doing fine. So that that is the logic behind doing lots of very similar, perhaps you can test, but uh, but small ads so if I wanted to run $100 a day, I can tell you it would be on 20 ads not on one ad with $100. Jesper (30m 58s): Yeah. I think you can scale up to two higher budget, but need to be careful you ended or small incremental step up in the budget because then the, the AI sort of, well, you work with the AI and the cats off every time you increase rather than a big job all of the sudden. I think that's how it works. Absolutely. An expert entity Facebook AI, but I think that's how it works. Bill (31m 22s): Yes. And the bigger your audience, the we'll, we'll maybe leave the audience size and so on. Really to another time that there's a lot of detail in that. But the bigger your audience, the more tolerant it will be. The system will be of, uh, you're changing the budget. So if I have a 10 or 11 million audience, something like that, um, I can probably boost that up to 10 or $20 a day and it won't really affect performance very much if it's a good ad. Bill (31m 51s): Um, but if my audience is more like 500,000 or less, uh, maybe in the tens of thousands am $5 is the most, I will be able to successfully spend anything more than that and it will, it will just start costing me more. Jesper (32m 8s): Mm Hmm. Okay. Yeah. Yeah. Well, we, we also sort of coming a bit up on time here, but, um, but, uh, and I, I'm thinking that, well at least we talked a bit about if you're just getting into Facebook apps that, that you should try to run many tests that you should be patient and you should use a low budget and, and, and sort of learn from, from what you see in the data that comes from that. So we talked to some of that about, uh, for the beginner. Um, but I also think that probably the majority of the stuff, we talked about this a bit more for people who already slightly experienced because otherwise there would be a lot of the stuff we talked about that they won't even know what that means. Jesper (32m 46s): But I don't know if, if, would there be any final sort of good inputs to, if somebody is just completely like, I, I've never run any Facebook ads and this find that you're telling me that I should be patient and I should use a low budget and do testing. But where do I start? Is there anything we could say to those people? Bill (33m 5s): Um, Facebook training, their own instructions are pretty good these days. So that used to not be the case. They're training used to be the last thing that I would direct you to, but now it's not too bad to get onto their system and get started. But keep in mind they have this idea that everyone who uses Facebook ads is Coca-Cola with a massive marketing budget and they're only going to be interested in branding. Branding is interesting for an author, but for indie authors, stick with the idea of picking one goal. Bill (33m 40s): And normally there's only two that I pay attention to on Facebook. For this kind of business, one is getting more people, more fans, right? People to like your page. But I don't even worry too much about that. So very quickly I would stop, stop with the like ads after I have say a few hundred people and I would let that build organically, naturally by posting. And then the second type of ad that you'll be running from, as soon as you're successful, you'll want to run them all the time. And that's the engagement style ad where you create a post on your page or in the ad, it'll look just like a, a page post. Bill (34m 14s): And that is designed to get people over to your website. And so those are the, those are the takeaways to, to extract from the Facebook training. And uh, what else, make sure the image is striking the, the process of an ad or a post. But an ad really is people notice the image first. Almost always very few people read the headline and then see the image. It's normally the image interrupts them. Just like as per said. Then they might read the title or they might read the intro. Bill (34m 47s): So don't skip those things, make them interesting and don't let them, don't give people any excuse to not click the image, interested them. Now give them a reason to go over to your website. So that that is probably the, those, those are probably the quick tips that will make things most successful for new people and hopefully for those people who tried Facebook ads and got discouraged and went away to bring them back because it's a great tool. Jesper (35m 14s): Yeah, I mean at least from a, let's say audience targeting perspective, you do not get any marketing tool in the world right now at the time of recording this that can target. So specifically as Facebook candidate. It's amazing will in doing that. And then, but again, it, it it and Gatz manager is not that easy either. So it's, it's a bit complicated. You need to sort of get used to it and understand what is the different terms that I'm selecting here and there. And then I guess, yeah, you can use those, uh, Facebook tutorial videos at least to get you a bit acquainted with what's going on there. Jesper (35m 49s): But, but it's not that easy and it takes a bit of patience and time, but, but, but it can work and you can get there if you want to. Bill (35m 57s): Um, we probably, if we're going to ramp it up when we cover additional topics, but, uh, keep in mind that once you get them off that platform, remember the work and the effort that it took to get them there and treat them with respect. Don't get them onto an email list that you never send an email to, right? Yes, for yes was all about this, right? Once you have them on the email list, use the email list to communicate with them and get feedback from them and then generate sales. It's not just a, a quick, uh, now your mind on the email list and, and uh, you know, you sell them something and it doesn't work, so you never send them an email again. Bill (36m 35s): It's a process. Right. Jesper (36m 36s): And did indeed. Yeah. And if, if you want to learn a lot more about emails and email marketing and happening over the last three weeks or something like that, what I'm an I really several videos about email marketing and how to do it, how to get a set up, what you should be emailing people about and how to get them onto the email or we talked about all of that. So just go back to some of the past episodes, you from the last three weeks and, and, and you can check that, all of that out and, and learn much more so, but I wanted to thank you. Jesper (37m 7s): Thank you. Bill for coming on and talking about Facebook apps. I think it is an, well, I wouldn't say under utilized because there are people who spend a lot of money on Facebook apps in general, but at least in the author community, I think more people give up on them, them then actually leverage the power that they could be. Um, but is it easy? I would say no. Uh, it requires both, some time testing and it also request some money but, but it can be made to work. But at least as I also explained to this video, to me, at least from my personal experience, it also depends on the type of book that I'm advertised. Jesper (37m 42s): There are some of my books I just don't advertise because I tested it a million different ways and I cannot get it to work on Facebook. So maybe Facebook is just the wrong medium for that particular book. And then I advertise them elsewhere and then there are other books that actually works quite well with the Facebook app. So yeah, test, that's all I can say. Bill (38m 3s): Absolutely. Jesper (38m 4s): Alright. Is there anything you want to share where people can learn more about you bill or something like that? Bill (38m 12s): Sure. Um, if you're interested, if you're, if you're an author and you're interested in what we talked about, then you maybe are you want my help or advice or whatever. That might be something that I can arrange and you can contact me easily through the contact form or just email contact at my website, which is novel prizes.com. We didn't get to talk about content marketing and multichannel marketing and other stuff that I really enjoy today. Um, but, uh, that's, uh, one of my, my test basis is a novel prizes.com and you can just use the contact form there to, to reach out to me if you want. Jesper (38m 51s): Perfect. Yeah. And if you email me the link as well built and I will add it a for people to find in the, in the description in the year. Mopes so thanks a lot for joining us today, a bill. I appreciate it. Bill (39m 6s): Right on. Thanks very much for the opportunity.