Podcasts about quiet light podcast

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Best podcasts about quiet light podcast

Latest podcast episodes about quiet light podcast

The Quiet Light Podcast
[Best of Quiet Light Podcast] How to Launch 26 Content Sites in 90 Days with Ewen Finser

The Quiet Light Podcast

Play Episode Listen Later Jul 9, 2024 54:49


Ewen Finser is the Founder and CEO of Venture 4th Media, a firm that develops and transacts digital media assets for clients in a wide variety of established and high-growth market niches. He is also the Founder and CEO of Center Keel Media, a digital media company that incubates content brands at scale, and a Partner and Co-founder of Owl Mountain, a firm that acquires and grows digital assets.  Before this, Ewen served in the United States Army National Guard for more than eight years. During that time, he ascended from the rank of Second Lieutenant to Captain. In this episode… Are you trying to figure out whether you should build or buy a content site? Do you want to discover how to leverage your strengths in order to achieve success as an online entrepreneur? This is an ever-present question for digital entrepreneurs who work with content sites: “Should I buy or build?” According to ecommerce expert Ewen Finser, this question is highly personal; in order to answer it, you need to be hyper-aware of your capabilities, experiences, and talents. Ewen suggests that as long as you are playing to your strengths and using all of the tools in your toolkit, your website will be a success — regardless of your choice to grow or transfer a business. So, where should you start in the journey of creating and scaling or acquiring a profitable content site? In this re-released episode of the Quiet Light Podcast, Joe Valley sat down with Ewen Finser, the Founder and CEO of Venture 4th Media, to talk about the ins and outs of buying or building a content site. Listen in as Ewen reveals how to choose the path that is best suited to your skills, the secrets to building a top-notch content team, and one of the most critical pieces of due diligence to perform before acquiring a content site. Stay tuned!

The Quiet Light Podcast
[Best of Quiet Light Podcast] Acquisition Funding — No Personal Guarantee (And Not SBA)

The Quiet Light Podcast

Play Episode Listen Later Jul 2, 2024 30:08


Juan García is the CEO of Boopos, a revenue-based financing facility.  He has a history as an entrepreneur and experience working with investments, transactions, and equity. He was previously the Chief Financial Officer at Cabify, a Private Equity Associate at Portobello Capital, and an Investment Banking Analyst at Merrill Lynch. Juan graduated from Universidad Politécnica de Madrid with a degree in telecommunications. In this episode… Where can you turn when a typical SBA loan is not the right fit for your brand? Are you using the best approach to fund your business loan? Juan García had entrepreneurs in mind when he founded Boopos. Creating revenue-based financing is an alternative for entrepreneurs who want to maximize their lending amount for acquiring a business without long waiting periods. If you want to be a better buyer without risking your personal growth, this episode is for you! In this re-released episode of the Quiet Light Podcast, Joe Valley sat down with Juan García, CEO of Boopos, to discuss acquiring a business through asset purchase funding. Juan talked about the due diligence process of acquiring a loan, why revenue-based financing can be the best option, and how to maximize your lending amount to purchase a business. Stay tuned!

The Quiet Light Podcast
[Best of Quiet Light Podcast] How To Find the Right Business and Make Sure It's a Good Investment

The Quiet Light Podcast

Play Episode Listen Later Jun 25, 2024 33:15


Chris Yates is the Co-owner and COO of Centurica, a due diligence services firm that helps ecommerce entrepreneurs avoid scams, fraud, and unreliable information when purchasing an online business, website, or Amazon FBA account. He is also the Co-owner and CEO of Rhodium Weekend and the Co-founder and Managing Member of Vision Group Management, LLC.  Throughout his career, Chris has built hundreds of websites, generated millions of dollars in sales, and successfully created, scaled, and sold multiple businesses. He has also been an advisor on more than $50 million in online business acquisitions and exits. In this episode… Do you want to know exactly what you're getting yourself into when purchasing an online business? Are you looking for advice and tools to help you identify — and avoid — risky deals? It's difficult to evade unnecessary risks when buying a business, especially as a new entrepreneur. You want to acquire a solid, profitable business — but how can you do so without hard-won experience under your belt to instruct you every step of the way? That's why Chris Yates is here today: to share his own accumulated wisdom about online businesses and help you identify common red flags to prevent a disastrous sale.  In this re-released episode of the Quiet Light Podcast, Joe Valley sat down with Chris Yates, the Co-owner and COO of Centurica, to discuss the best-kept secrets for buying an online business. Listen in as Chris talks about his tips and tricks for diversifying risk, what to avoid when buying an Amazon FBA business, and how Centurica's MarketWatch tool is changing the game for buyers and sellers across the globe. Stay tuned!

The Quiet Light Podcast
[Best of Quiet Light Podcast] From 6-Figure Purchase to 8-Figure Exit in 30 Months

The Quiet Light Podcast

Play Episode Listen Later Jun 18, 2024 49:51


Keith Leimbach is the Chief Executive Officer at Portfolio companies and the creator of DINCPIE, where he teaches people how to create diversified income streams. Keith spent almost 30 years in the corporate world before breaking into the entrepreneurial landscape. He has successfully built several companies, including laundromats, an Amazon FBA brand, garbage and trucking businesses, and more. Keith now has an eight-figure exit under his belt and is passionate about educating and empowering other entrepreneurs through his podcast, Diversified Income Experiment. In this episode… Do you feel like something is holding you back from the next chapter in your career? Are you searching for information to build and exit a business but keep meeting a dead end? If so, you're not alone — Keith Leimbach was once a fresh entrepreneur with no clear path to get started. He had scaled the corporate world only to find his true passion in launching and cultivating brands. However, there were no guiding resources available when he began, and he had to learn the best ways to grow, operate, and de-risk his business through trial and error. Now, Keith is changing the landscape by offering transparent information through his podcast and his platform as a wildly successful entrepreneur. In this episode of the Quiet Light Podcast, Joe Valley sits down with entrepreneur Keith Leimbach to break down his path to achieving an eight-figure exit. Keith explains how to delegate as an entrepreneur, the value of consumer-friendly marketing, and why it's crucial to understand your finances. Plus, he talks about his podcast and how he's delivering value to other entrepreneurs.

The Quiet Light Podcast
Dr. Noah St. John Gives 7 Strategies To Add 7 Figures to Your Business This Year

The Quiet Light Podcast

Play Episode Listen Later May 14, 2024 27:33


Dr. Noah St. John is a renowned performance coach, corporate trainer, leadership consultant, and talent development expert known as the "Father of Affirmations" and the mental health coach to stars. Working with Hollywood celebrities, seven- and eight-figure CEOs, professional athletes, top executives, and elite entrepreneurs, he is famous for helping his coaching clients make more in just 12 weeks than they did in the previous 12 months.  Dr. Noah is the author of 25 books, including The 7-Figure Expert, and has transformed lives by helping people surpass their income ceilings using his 12-week breakthrough system. Through his dedication to coaching, he proves that true success is about mastering the inner and outer game. In this episode… Many individuals encounter situations where they seem stuck at a particular income level even though they know all the correct steps forward. They might question why their habits are not changing even when they put in all their willpower. However, the issue lies in their thought process rather than their actions. Dr. Noah St. John, a renowned leadership consultant, has discovered that numerous individuals are trapped by their negative thoughts, making it hard to overcome personal and professional barriers. He shares his remarkable journey from poverty to prosperity, providing insights into how an inner game can help individuals unlock their full potential. Dr. Noah explores the significant but often overlooked role the inner game plays in achieving success and breaking through what he calls the "income ceiling." He emphasizes the importance of aligning one's inner game with the outer game, reveals the limitations of relying on willpower for habit change, and emphasizes the critical need for a systematic and understanding-based strategy. In this episode of the Quiet Light Podcast, Pat Yates sits down with Dr. Noah St. John, a renowned performance coach, to discuss strategies to maximize business and personal growth. Dr. Noah shares his journey from despair to success and how he found his purpose, The 7-Figure Experts, mastering the inner and outer game for success, the effectiveness of group coaching, and the mistakes people make when trying to change habits.

The Quiet Light Podcast
Mike Malloy Helps SaaS Owners Grow With Fractional Sales Executives

The Quiet Light Podcast

Play Episode Listen Later May 7, 2024 31:58


Mike Malloy is the Founder and CEO of Malloy Industries, a company matching b2b SaaS businesses with vetted, trustworthy fractional sales executives to facilitate scale and growth. He boasts a dynamic background with experiences ranging from being a Deloitte consultant to an adjunct professor at Georgetown. Mike is passionate about helping entrepreneurs reclaim their time and freedom and advocates for the future of fractional work in sales. His unique approach combines professional excellence with a personal touch, incorporating dad jokes as his dynamic brand personality. In this episode… As the SaaS industry becomes increasingly competitive, many companies struggle to find the right strategy to scale their sales, leaving CEOs scrambling to wear multiple hats and keep up. Could there be a proven method to streamline this process and push businesses past growth plateaus? Mike Malloy, a b2b SaaS expert, delves into the transformative power of fractional sales executives in the SaaS space. He shares his knowledge and unique perspective on how companies can transition from struggling to make sales to achieving robust revenue growth. He emphasizes the importance of standard operating procedures and reinforces the need for CEOs to focus on critical aspects of their business by delegating sales leadership to experienced professionals. Moreover, Mike highlights the benefit of leveraging a network of vetted fractional executives to accelerate business growth without the risks and commitments of full-time hires. In this episode of the Quiet Light Podcast, Pat Yates sits down with Mike Malloy, Founder and CEO of Malloy Industries, to discuss the value of leveraging fractional sales executives in the SaaS industry. Mike shares the six pillars of a sales engine, how a fractional executive can help solve common sales growth challenges faced by SaaS companies, how he built a network of vetted fractional sales executives, and the common mistakes SaaS businesses make when hiring salespeople.

The Quiet Light Podcast
Design and Engineer Your Product With Gembah

The Quiet Light Podcast

Play Episode Listen Later Apr 30, 2024 36:06


Henrik Johansson is the CEO and Co-founder of Gembah. Gembah is a pioneering global marketplace for product development that provides a streamlined and simplified process for creating products by connecting individuals with first-rate product designers, manufacturers, and supply chain experts worldwide. Henrik is a successful serial entrepreneur with a wealth of experience in technology-enabled services, SaaS, and marketplaces. He has also co-founded and served as the CEO of several venture startups, including Boundless, a $100M promotional products company and platform. Henrik is a recognized expert in scaling startups, developing world-class teams, creating a positive organizational culture, and establishing scalable processes and infrastructure. In this episode… Developing a new product as an entrepreneur can be intimidating, as it demands a unique set of skills, knowledge, and resources to bring an innovative idea to fruition. From conducting thorough product research to designing, sourcing, and manufacturing, precisely executing these stages helps to launch new products from concept to shelf. Serial entrepreneur Henrik Johansson acknowledges that most entrepreneurs lack the necessary expertise to navigate this complex process. However, he believes that with the right mindset, approach, and support, entrepreneurs can turn their product ideas into tangible reality. To help aspiring entrepreneurs overcome this challenge, Henrik has created a marketplace for product development. By providing access to a streamlined process and top-tier designers, manufacturers, and supply chain experts, the platform has made the process of creating a new product more accessible and less intimidating than ever before. In this episode of the Quiet Light Podcast, Pat Yates sits down with Henrik Johansson, Co-founder and CEO of Gembah, to discuss the product development journey. Henrik talks about Gembah and its services, product research, product design techniques, and sourcing reliable manufacturers.

The Quiet Light Podcast
Turn Your Dead Email Lists Into Your Most Profitable Revenue Channel

The Quiet Light Podcast

Play Episode Listen Later Apr 23, 2024 26:49


Dean Ginsberg is the Co-founder of Winback Pro, a brand that works with DTC brands to reactivate dormant email subscribers. Winback uses an AI-driven scoring, filtering, and deliverability stack to reactivate clients' inactive emails and unlock thousands of dollars in incremental revenue from leads they've previously paid for.  Dean has over a decade of experience leading retention strategies for hyper-growth and enterprise companies, including Hello Fresh, Burger King, Teepublic, and Revel. He is also a Coinbase and Brave Health advisor and a WE ARE THE BOARD member. Before Winback, he was the Founder and CEO of Stacked Collective, a company that helped fast-growing companies build their first-party data strategies and transform their cross-channel marketing programs. In this episode… Email marketing is a highly effective and versatile digital marketing strategy that enables businesses to connect directly with their customers, cultivate trust, and establish long-term relationships. However, executing successful email marketing campaigns requires expertise that many brands may not possess. Whether you are a small business owner or a marketing professional, Dean Ginsberg, an experienced email marketer, affirms that email marketing can aid you in reaching your target audience and achieving your marketing objectives. While several businesses may have a clean, segmented email list with subscribers who have opted in to receive their messages, only a few of these subscribers may convert into paying customers. To address this issue, Ginsberg shares his journey of building an email marketing firm specializing in reactivating dormant emails through advanced filtering and deploying a proven playbook to avoid spam traps. This approach enables businesses to generate incremental revenue from their previously unengaged audiences. In this episode of the Quiet Light Podcast, Pat Yates sits down with Dean Ginsberg, Co-founder of Winback Pro, to discuss how businesses can reactivate their dormant emails. Dean shares his professional background, the genesis of Winback Pro, building a successful email marketing program for dormant audiences, and email marketing strategies for ecommerce businesses.

The Quiet Light Podcast
Learn To Source Products in China, Jordan, and Mexico With Amy Wees

The Quiet Light Podcast

Play Episode Listen Later Apr 9, 2024 26:42


Amy Wees is the CEO of Amazing At Home, an ecommerce consulting company that has helped over 1,000 brands launch private label products on numerous commerce channels, including Amazon. Amy's wealth of knowledge and experience in product development and sales and marketing has enabled her to advise emerging entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares ecommerce tips and tricks on her podcast The Seller Roundtable. In this episode… Sourcing the right products for your ecommerce business can be a challenging task. As an entrepreneur, you may be uncertain about the best places to source high-quality products. While it's true that foreign markets like China, Mexico, and Jordan offer unparalleled sourcing opportunities, navigating these markets can be daunting.  Entering foreign markets can be a complex process that requires a deep understanding of the region's language, culture, and business practices. If you're looking to source products from these markets, ecommerce expert Amy Wees recommends seeking the help of industry experts. These professionals have the experience and connections to connect you with manufacturers and suppliers from China, Mexico, and Jordan. She shares how she's running sourcing trips and trade shows for entrepreneurs to learn how to source their products profitably, meet with manufacturers and service providers, and network with other industry professionals. In this episode of the Quiet Light Podcast, Pat Yates sits down with Amy Wees, CEO of Amazing At Home, to discuss techniques for sourcing products from China, Mexico, and Jordan. Amy shares her entrepreneurial journey starting Amazing at Home, their sourcing trips and shows to help brands source products from Mexico, Jordan, and China, and the benefits of attending the sourcing shows and trips as an entrepreneur.

The Quiet Light Podcast
Buyer Best Practices With Elaine Eason, Quiet Light Advisor

The Quiet Light Podcast

Play Episode Listen Later Apr 2, 2024 29:33


In this episode… Entrepreneurship is a multifaceted field that encompasses starting a venture from scratch or acquiring an established business and scaling it up. However, purchasing an already-running business is a complex task that requires thorough research, planning, and strategy. To streamline the business buying process, Elaine Eason, a seasoned business advisor, recommends seeking the assistance of brokers and advisors who possess in-depth knowledge about mergers and acquisitions. These experts have access to a vast pool of sellers, know the best financing options, and can guide you through the process. Communicating your needs and aspirations earlier to them can help you identify the right business that aligns with your vision and goals as an entrepreneur. With their expertise and support, you can make an informed decision and secure the best possible deal for your business acquisition. In this episode of the Quiet Light Podcast, Pat Yates sits down with Elaine Eason, Business Advisor at Quiet Light, to discuss the best practices for buying a business. Elaine shares her experience of selling an ecommerce business through Quiet Light, recommendations for buying a business, financing options for someone wanting to buy a business, the importance of communicating your needs as a business buyer to a broker or advisor, and the value of understanding the business you want to acquire.

The Quiet Light Podcast
Set and Monitor Your Data Privacy Compliance

The Quiet Light Podcast

Play Episode Listen Later Mar 26, 2024 24:50


Richart Ruddie is the Founder of Captain Compliance, a data security company helping businesses operate in compliance with regulations related to data privacy and security. He is a Strategic Advisor at BRANDefenders, a digital marketing company that offers numerous branding services. Richart has founded multiple online marketing, SEO, and reputation management businesses, including Alpha Paw, Class Updates, and The Reputation Management Company. He has also been featured in Entrepreneur Magazine, Forbes, The Wall Street Journal, and more. In this episode… Ensuring compliance with the General Data Protection Regulation is essential for the success of any business, as violations of privacy laws can lead to hefty fines. However, navigating the intricate web of regulations can be daunting for organizations of all sizes. According to compliance expert Richart Ruddie, the constantly evolving regulations have made taking control of online privacy and ensuring compliance a significant challenge for many brands. Compliance requirements range from data retention policies to cookie compliance, and companies are struggling to find the right solutions to obtain user consent. Richart shares his journey of building a compliance and data security company to provide clients with the knowledge and tools they need to navigate compliance requirements. In this episode of the Quiet Light Podcast, Pat Yates sits down with Richart Ruddie, Founder of Captain Compliance, to discuss data privacy and compliance. Richart shares how he got into the field, data privacy and compliance for ecommerce brands, the services Captain Compliance offers, and website cookies compliance and consent.

The Quiet Light Podcast
Supercharge Your Marketing With Amazing Ads

The Quiet Light Podcast

Play Episode Listen Later Mar 19, 2024 38:54


Pat Grady is the Founder of Amazing Ads, an international advertising agency focusing on PPC management and optimization on Amazon, Walmart, Target, Google Ads, YouTube, and other mainline advertising platforms. He also founded print-on-demand companies RhinoFish Media, Just So Posh, and Regalo Marketing, which are involved in wholesale, retail, and print preview and visualization technology. Pat has a reputation of driving results with analytical skills focused on optimization problem solving, tracking, attribution, and tool-building. Sal Conca is the CEO of Windfall Media, a boutique marketing agency with expertise in content marketing and video production developed for performance-based advertising. He is an inbound marketing specialist who helps businesses build, grow, and solidify their potential by creating content and marketing campaigns that speak to their customers and core audiences at every step of their customer journey. Sal started his career as an affiliate relationship specialist and expanded his skill set to plan and manage integrated marketing campaigns, including email marketing, content marketing, and social media, as well as mobile and display advertising. He is also the Co-founder of Tough Monkey Entertainment and Big Lou's Onion Sauce. In this episode… In today's digital age, marketing is more critical than ever for the success of any ecommerce business. However, executing effective marketing strategies without the proper expertise can be challenging — and that's where a professional marketing agency comes in. Marketing experts Pat Grady and Sal Conca say that by partnering with marketing agencies, you gain a wealth of knowledge and experience to help you develop dynamic strategies that propel your brand forward. Whether it's video marketing, content marketing, targeted marketing, or PPC management and optimization, these professionals can help you navigate the complex world of digital marketing. They share their journey running an internet marketing agency to help ecommerce brands create a comprehensive marketing plan calculated for maximum impact and ROI. In this episode of the Quiet Light Podcast, Pat Yates sits down with Pat Grady, Founder of Amazing Ads, and Sal Conca, CEO of Windfall Media, to discuss how ecommerce brands can thrive through marketing. They talk about the philosophy behind the start of Amazing Ads, video and targeted advertising, using data and analytics for effective advertising, and Amazing Ads' business model.

The Quiet Light Podcast
Make Seller Fulfilled Prime Work Harder For You

The Quiet Light Podcast

Play Episode Listen Later Mar 5, 2024 41:07


Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of ecommerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management.  Manish is an innovator, thought leader, and highly sought-after speaker for all facets of ecommerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications. In this episode… Distributing products to customers quickly is one of the rudimentary factors for success as an ecommerce business. It helps you satisfy your customers, retain them, and acquire more as they receive their orders as promised. Where can you find the most cost-efficient method to successfully and consistently deliver customer orders? Ecommerce expert Manish Chowdhary says Seller Fulfilled Prime could be a game-changer for your ecommerce brand. The program allows you to deliver directly to domestic Prime customers from your warehouse, committing to fulfill orders with one-day and two-day delivery. He shares how Cahoot is helping brands leverage the Seller Fulfilled Prime program to grow.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how ecommerce brands can thrive through the Seller Fulfilled Prime program. Manish talks about Cahoot and Pulse Commerce, how Cahoot streamlines order fulfillment for ecommerce brands, the Seller Fulfilled Prime program, its benefits, and the ways it differs from Amazon FBA.

The Quiet Light Podcast
Lerin Lockwood's Journey From Teaching/Coaching to Shark Tank to TikTok Queen

The Quiet Light Podcast

Play Episode Listen Later Feb 13, 2024 37:27


Lerin Lockwood is the Founder and Creator of Lion Latch, a product that provides secure storage for small valuables like jewelry. After ruining her engagement ring in a softball game, she was inspired to create a place to store and protect it so it wouldn't happen again. The Lion Latch was a hit, and she raised $14,000 to get it off the ground so she could meet demand. She's appeared on shows, including Shark Tank, Good Morning America, and The View. In addition to her entrepreneurial pursuits, Lerin is the Coordinator for the Rising Stars Youth Volleyball League. Before Lion Latch, she taught art and coached youth volleyball. In this episode… Entrepreneurs who identify a specific need and develop a product or service that caters to it often achieve great success. In fact, some of the most prosperous businesses today started by addressing a personal need. However, how can you ensure your business gets the exposure it needs to take flight? From teacher and coach to Shark Tank and TikTok, Lerin Lockwood has embarked on an unexpected journey. Born out of a need to store her jewelry safely, Lerin designed the Lion Latch. Her innovative solution resulted in the genesis of a booming business. After appearing on Shark Tank, she gained widespread exposure to millions of people, and that's when she realized the potential of her product. She began using TikTok since it provides an unparalleled opportunity to engage with a massive user base. By tapping into the platform's enormous audience and creating engaging and shareable content, she built a loyal following and developed a thriving brand. In this episode of the Quiet Light Podcast, Pat Yates sits down with Lerin Lockwood, Founder and Creator of Lion Latch, to discuss how to grow a new business. Lerin talks about what inspired her product creation, how Shark Tank and TikTok are integral to her success, why it's essential to be authentic and listen to your audience, and how being persistent and proactive will pay off. 

The Quiet Light Podcast
The Art of Finishing Strong – Live With Purpose, Passion, and Promise

The Quiet Light Podcast

Play Episode Listen Later Feb 8, 2024 40:49


Scott Couchenour is the Founder and Life Coach at Serving Strong Enterprises, where he coaches business owners over 50 on both personal and organizational empowerment. With over three decades of business experience, Scott uses his insights to assist entrepreneurs in gaining clarity and devising strategies that produce both immediate and long-lasting outcomes by identifying their goals, overcoming obstacles, and prioritizing their objectives. As host of the Serve Strong Finish Strong podcast, he uses the platform to cater to business owners in their 40s and 50s to help them design and execute a meaningful future. In this episode… Life can significantly transform as you enter your 50s, and your perspective and goals may shift. It's beneficial to have someone in your corner who can assist you in creating a strategic plan by identifying what you envision for your life, legacy, and purpose. With guidance, you can realign your direction and achieve a revised set of objectives. So who can you turn to when you need help developing a systematic and consistent lifestyle map that aligns with your values? As a seasoned businessman, Scott Couchenour is helping people navigate through life's changes. Having gone through a circumstance that completely turned his life upside-down, he understood how invaluable it would have been to have someone guide him through that process — a coach to get him over the hurdles. Since life after 50 becomes more of a cycle of growth and recognizing opportunities you might otherwise miss, having a coach who can deliver a system, help you focus, and devise a pathway for goal achievement is priceless. Additionally, he notes that continuous learning and development are essential to iterating your mission, and small group collaborations with others from diverse backgrounds and perspectives can offer valuable ideas for personal growth. In this episode of the Quiet Light Podcast, Pat Yates sits down with Scott Couchenour, Founder and Life Coach at Serving Strong Enterprises, to discuss how entering your 50s can shift your perspective and necessitate reevaluating life. Scott discusses why being rationally rich is essential, how your stage of life impacts your outlook, why small group collaboration reaps rewards, and how a coach can help you realize your later-in-life mission.

The Quiet Light Podcast
Jumpstart Marketing Fast With Altus Marketing

The Quiet Light Podcast

Play Episode Listen Later Jan 30, 2024 37:51


Kirk Hodgdon is the Founder and Growth Catalyst of Altus Marketing, a firm focused on helping its clients reach new heights of business performance. As a distinguished business professional, he has nearly four decades of experience in marketing and business development. Previously, Kirk served in executive roles at CNS, Inc The Breathe Right Company, U.S. Communications & Focus GTE, and Land O' Lakes. Kirk and his team possess a level of expertise and experience that can benefit any organization seeking a partner to enhance their marketing and business development efforts. In this episode… While the online marketplace offers unprecedented opportunities for entrepreneurs to reach a wider audience and increase sales, it also presents unique challenges. In today's environment, growing a business requires specific skills and knowledge that only a few possess. Seasoned expert Kirk Hodgdon explains why business owners must navigate the ecommerce space effectively to stay ahead of the curve and promote growth. From fierce competition to rapidly evolving technology and customer expectations, ecommerce entrepreneurs must understand the intricacies of a complex and dynamic landscape. Kirk recommends that entrepreneurs focus on three critical areas: marketing communications, leveraging technology, and strategic development initiatives. These elements are vital to creating a robust and scalable business that can withstand the challenges of a competitive marketplace. Working with specialists can be a game-changer. Entrepreneurs can capitalize on the expertise and knowledge of professionals who deeply understand the ecommerce landscape and can help them overcome challenges and obstacles. In this episode of the Quiet Light Podcast, Pat Yates sits down with Kirk Hodgdon, Founder and Growth Catalyst of Altus Marketing, to discuss strategies entrepreneurs can employ to drive growth. Kirk talks about how Altus helps entrepreneurs, what retail strategies ecommerce entrepreneurs can use, and how strategic partnerships can promote expansion.

The Quiet Light Podcast
Scaling Your New Product to Big Sales!

The Quiet Light Podcast

Play Episode Listen Later Jan 23, 2024 39:25


Annette de Lancey is the Founder and Owner of CastCoverz!, a made-in-the-USA preeminent global manufacturer, e-tailer, and innovator of essential orthopedic soft goods (brace, splint, boot, and cast covers), orthopedic accessories, and patient-requested orthopedic gear for arms and legs. As the Founder and Owner of She Makes Products, she transforms struggling product entrepreneurs into profit-making CEOs. With years of experience, Annette is a career entrepreneur, manufacturer, business and profit strategist, and champion for small businesses.   In this episode… Being a female entrepreneur in the manufacturing industry is no easy feat. Running a successful business requires mastering a variety of tasks, from ensuring production efficiency to maintaining product quality and keeping costs under control. Without the necessary expertise, these responsibilities can quickly become overwhelming. Annette de Lancey is a serial entrepreneur who has founded five successful businesses. She knows the ins and outs of running a business and has overcome numerous hurdles along the way. One of her secrets to success is the Profit First strategy, which helped her scale her product business and achieve financial freedom. By prioritizing profits over revenue, Annette grew sustainable companies with purpose. Now, she dedicates her time to sharing her knowledge and helping other female entrepreneurs achieve the same level of success.  In this episode of the Quiet Light Podcast, Pat Yates and Ethan Alexander sit down with Annette de Lancey, Founder and Owner of CastCoverz! and She Makes Products, to discuss how manufacturing entrepreneurs can thrive. Annette shares how the Profit First framework works, how product developers should structure their finances, what steps existing businesses should take first, and why it's a good idea to prepare your business as if you're going to sell it. 

The Quiet Light Podcast
Build and Scale Your Walmart.com Store With SellCord!

The Quiet Light Podcast

Play Episode Listen Later Jan 16, 2024 21:43


Michael Lebhar is the Co-founder and CEO of SellCord, a full-service agency specializing in launching and scaling brands on Walmart.com. As a serial entrepreneur, he is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. Employing his in-depth knowledge for scaling and selling his own brands in the Walmart Marketplace, Michael has become a leading expert in online and in-store growth strategies. When working with clients, he collaborates closely with brands to understand their unique needs and goals to provide tailored solutions for thriving in the Walmart Marketplace. In this episode… Entrepreneurs running e-commerce businesses on other marketplaces may not be aware of the potential for growth in Walmart's Marketplace. As the world's largest retailer, Walmart offers a valuable opportunity for those looking to expand their reach. However, launching and scaling brands at Walmart requires specialized expertise that many lack.  Mastering the Walmart Marketplace is complex due to its many intricacies, as noted by Walmart Marketplace professional Michael Lebhar. To succeed, businesses must manage and monitor accounts, adhere to style guidelines, navigate various processes and protocols, and execute persuasive advertising strategies. For those seeking sustainable growth and rapid success on Walmart.com, partnering with an agency that specializes in navigating this platform is wise. By partnering with industry experts, brands can streamline operations, optimize listings, and create effective marketing strategies, enabling them to stand out in a crowded marketplace, drive sales, and achieve long-term growth. In this episode of the Quiet Light Podcast, Pat Yates sits down with Michael Lebhar, Co-founder and CEO of SellCord, to discuss how e-commerce businesses can thrive in the Walmart Marketplace. Michael talks about the benefits and misconceptions of selling on Walmart.com, why SellCord focuses its expertise solely on the Walmart Marketplace, what brands should consider before deciding to expand to Walmart.com, and why working with an expert is crucial for scaling an e-commerce brand.

The Quiet Light Podcast
Preparing Your Business' Legal Side

The Quiet Light Podcast

Play Episode Listen Later Dec 19, 2023 28:03


Danya Shakfeh is the Founding Attorney of Motiva Business Law, a firm that supports entrepreneurs in having successful businesses by building strategic relationships, assisting in transactions, and protecting their companies so they can focus on profitability. With over 10 years of experience helping startups, she and her team are well-versed in strategic business structuring and strategy, mergers and acquisitions, regulatory compliance, franchise advice, and business contracts. Danya is an award-winning lawyer with a Rising Star accolade from Super Lawyers every year since 2015. In addition to being published in multiple legal journals, she is also an author at Venture Smarter, a consulting firm specializing in helping startups and small businesses scale and grow. In this episode… Entrepreneurs wear many hats, and it's paramount that legal challenges don't emerge and jeopardize the business's profitability. As in any business, having the appropriate legal backing to safeguard your business and prevent needless hassles is imperative. Does your business have proper legal representation? As an attorney helping small businesses, Danya Shakfeh knows the drawbacks of not having skilled legal representation. She recommends locating someone who is highly knowledgeable and can support you in the areas you require. Depending on your situation, you may need legal advice regarding strategic business structuring or strategy, a merger, acquisition, or sale, regulatory compliance, franchise advice, or business contract matters. By taking proactive steps to protect your company, you can avoid costly disputes, lawsuits, or damage to your reputation. Whether your company is a startup or an established firm, enlisting business law expertise can help you stay ahead of the curve and avoid legal pitfalls. In this episode of the Quiet Light Podcast, Pat Yates sits down with Danya Shakfeh, Founding Attorney of Motiva Business Law, to discuss why businesses should have legal representation. Danya explains how Motiva Business Law assists entrepreneurs, the drawbacks of not getting legal assistance for your business needs, and the hassles you can avoid when you have skilled legal backing.

The Quiet Light Podcast
SBA Spotlight – New Regulations for 2023

The Quiet Light Podcast

Play Episode Listen Later Dec 12, 2023 54:04


Joe McAleer is the Senior Director of Business Financing at MultiFunding, which helps businesses achieve their growth goals through creative and personalized funding solutions. The team at MultiFunding has a robust network of relationships with hundreds of nationwide and global lenders to ensure they find the best business loans available for their clients' unique circumstances. With over 15 years of experience in the finance industry, Joe has worked in both small and large corporate structures worldwide. In his role, Joe's expertise is in SBA loan facilitation, and he has found his passion in helping current and aspiring entrepreneurs utilize SBA loans to purchase businesses. In this episode… SBA loans are a great way to fund a business, whether you're looking to acquire a company, scale an existing business, purchase equipment, or expand into new markets. Once you identify your needs, how can you qualify for an SBA loan? The Small Business Administration (SBA) is known for its strict requirements and lengthy application process, making it challenging for many business owners to obtain financing. However, don't let this discourage you from pursuing your business aspirations. Joe McAleer shares some new SBA regulations that favor entrepreneurs. However, he recommends hiring an experienced SBA broker rather than using your bank to obtain funding. A broker can guide you as you navigate the complex application process, ensure you meet all the eligibility requirements, and find the right lender for your specific needs. In this episode of the Quiet Light Podcast, Pat Yates and Chris Duty sit down with Joe McAleer, Senior Director of Business Financing at MultiFunding, to discuss the intricacies of SBA loans. Joe talks about how entrepreneurs can leverage SBA loans, how to qualify for financing, why using a broker is advantageous, and how the new SBA regulations impact acquiring a business.

The Quiet Light Podcast
Entrepreneurship for Wealth, Healthy Relationships, and Overall Well-Being

The Quiet Light Podcast

Play Episode Listen Later Nov 28, 2023 30:07


Meet Robb Green, the inspiring host of the I'm The One podcast. The podcast aims to empower individuals to create success stories by providing practical guidance on building wealth, maintaining healthy relationships, and achieving overall well-being. He is an entrepreneur, mentor, and business advisor who uses his skills and time to assist others in the industry to continue learning and growing.  In addition, Robb is a private investor who buys, optimizes, and grows businesses. As the mastermind behind the development and execution of strategies aimed at e-commerce brand establishment, he also helps owners exit their businesses while preserving their brands. In this episode… Success is more than just financial wealth — it's also about building a life you love. Whether you're a seasoned entrepreneur or just starting, how can you create a success story encompassing all aspects of your life? Robb Green is a renowned expert who empowers entrepreneurs to build wealth, cultivate healthy relationships, and achieve overall well-being. Many entrepreneurs struggle to balance their business aspirations with their personal lives. Pursuing success often comes at the cost of their health, relationships, and family time. However, it is possible to achieve both personal and professional success with appropriate guidance and support. By sharing his proven methods and practical advice, Robb helps entrepreneurs create a success story that lasts a lifetime. In this episode of the Quiet Light Podcast, Pat Yates sits down with the inspiring host of the I'm the One podcast, Robb Green, to discuss how entrepreneurs can thrive in all aspects of life. Robb shares his insights on how entrepreneurs can create wealth, build positive relationships, and maintain good health. He provides valuable advice for entrepreneurs on pursuing self-education and personal growth and also explains what motivated him to start his I'm The One podcast.

The Quiet Light Podcast
Accounting Done Right With Profit First

The Quiet Light Podcast

Play Episode Listen Later Nov 21, 2023 47:46


Cyndi Thomason is the Founder and President of Bookskeep, which provides SmartCFO e-commerce business advising, Profit First consulting, and bookkeeping services to e-commerce clients worldwide. Her team coaches business leaders using the Profit First method she designed specifically for the e-commerce industry. This coaching helps business owners create a profitable business that allows them to enjoy financial freedom.  Certified as a Mastery Level Profit First Professional and a Fix This Next Coach, Cyndi is a well-known figure in the e-commerce industry. She authored the best-selling book Profit First for E-commerce Sellers and has an online course with the same name. A renowned speaker, she is frequently invited to popular webinars and podcasts. Additionally, Cyndi regularly contributes to Inventory Lab and eComEngine blogs and newsletters. In this episode… Managing bookkeeping for an e-commerce business can be a daunting task. It requires a precise understanding of e-commerce accounting practices that might be unfamiliar to many business owners. As a result, many business owners face difficulties keeping up with their e-commerce bookkeeping needs. If you're an e-commerce entrepreneur, consider hiring accounting professionals to help you with your finances. Working with bookkeeping and payroll services experts can help you scale your business and ensure that your financial records are accurate and up-to-date. Cyndi Thomason and her team offer e-commerce financial solutions using the Profit First philosophy, which provides entrepreneurs with the tools they need to move toward financial freedom confidently. Whether you're just starting your business or looking to take it to the next level, partnering with experienced professionals can be a game-changer. In this episode of the Quiet Light Podcast, Pat Yates sits down with Cyndi Thomason, President of Bookskeep, to discuss e-commerce accounting solutions. Cyndi talks about Bookskeep's Profit First methodology, tips for managing cash flow as a seasonal e-commerce business, Amazon accounting and bookkeeping strategies, and cash versus accrual basis accounting. 

The Quiet Light Podcast
Quiet Light Advisor Spotlight - Brad Wayland

The Quiet Light Podcast

Play Episode Listen Later Nov 14, 2023 40:08


Brad Wayland is the Managing Director and M&A Advisor at Quiet Light, a brokerage firm that helps online business owners execute successful exits. As a thriving entrepreneur, he has almost 20 years of experience marketing and operating online businesses. Starting in 2003, Brad helped create an online custom t-shirt company that became a multimillion-dollar enterprise. Later, he started building other e-commerce businesses and investing in existing companies. Over the last 10 years, Brad has constructed, purchased, or sold more than 30 web properties. In this episode… Are you looking to sell your business? What do you need to know to maximize the value of your business during the exit process?  Seasoned entrepreneur Brad Wayland knows selling a business is a daunting and complex task that involves a lot of preparation, strategy, and negotiation. To increase the value of your business, it is crucial to have a clear and realistic plan that takes into account market trends, competition, financials, risks, and opportunities. This plan should include a thorough assessment of the business's strengths and weaknesses, a clear value proposition, a realistic timeline and budget, and a careful selection of potential buyers based on their compatibility, financial capacity, and strategic fit. All the moving parts can be overwhelming, so Brad recommends hiring an M&A advisor or agency with the expertise, network, and experience to guide you from valuation and marketing to negotiation and closing. In this episode of the Quiet Light Podcast, Pat Yates sits down with Brad Wayland, Managing Director and M&A Advisor at Quiet Light, to discuss strategies for a successful business exit. Brad explains the right time to sell a business, the importance of having an advisor to guide you through the process, and how to prepare a business for a smooth and lucrative exit. 

The Quiet Light Podcast
Matching You With the Right Digital Marketing Agencies

The Quiet Light Podcast

Play Episode Listen Later Nov 7, 2023 31:24


Behdad Jamshidi is the Marketing Broker and Founder of CJAM Marketing, which provides access to digital marketing partners that are ideal for your brand's current and future goals. His unique background in marketing, engineering, consulting, leadership, sales, and strategy makes him the perfect intermediary for connecting business owners with vetted marketing teams that fit their objectives. Behdad's work has been featured in several publications, including MarketWatch, Bloomberg, National Post, and the Financial Post. In this episode… Are you frustrated with the marketing agencies you've worked with because of the lackluster results they deliver? Where can you turn to connect with an agency that meets your needs so you can end your search and focus on running the business?  Marketing is the backbone of any successful business, and finding the right marketing agency is essential to drive growth. But let's face it — finding the perfect marketing partner can be a daunting task. You may waste a lot of time and money looking for a marketing partner that ultimately doesn't meet your expectations. However, Behdad Jamshidi recommends hiring a marketing broker to take the guesswork out of finding an agency that meets your needs. His business can match you with qualified and vetted marketing partners that will take your business to the next level. In this episode of the Quiet Light Podcast, Pat Yates sits down with Behdad Jamshidi, Marketing Broker and Founder of CJAM Marketing, to discuss how businesses can source a marketing partner that delivers results. Behdad talks about his marketing background, the scope of services CJAM Marketing offers, its business model for matching brands with marketing agencies, and its vetting process.

The Quiet Light Podcast
Adaptable Logistics for Your Business

The Quiet Light Podcast

Play Episode Listen Later Oct 31, 2023 38:51


Nick Bartlett is the Co-founder and the Director of Marketing and Sales at CBIP Logistics. Using its global network of partners, CBIP provides supply chain strategies and logistics services to create an easier and more adaptable way for any sized business to streamline the process. With a central office in Hong Kong, CBIP has expanded its network from the Asia Pacific region to North America to the UK to secure the most optimized and efficient logistics and fulfillment options available. Nick has over 12 years of experience in logistics, e-commerce, marketing, supply chain management, and the traditional retail space across multiple regions. At CBIP, Nick closely monitors new markets and believes successful business operations come through value-based relationships. Before CBIP Logistics, he was the Owner and Head of Sales at InXpress and served as a Sales and Marketing Management Consultant for Royal Dutch Shell.  In this episode… Running a successful e-commerce brand requires more than a good product and an attractive website — you must be able to handle the logistics process efficiently. In the wake of rising e-commerce and global manufacturing, logistics has become a complicated industry with supply chains spread across multiple regions and countries. Is your business equipped to source logistics partners at a moment's notice? From managing inventory to shipping products and handling returns, logistics can be challenging for e-commerce entrepreneurs. Fortunately, there is a solution that can help streamline your logistics operations while complying with global regulations so you can take your business to the next level. Nick Bartlett recommends hiring a fourth-party logistics service provider to help you navigate this complex landscape, including dealing with unexpected shipping delays, managing your inventory more efficiently, and handling returns and customer service issues. In this episode of the Quiet Light Podcast, Pat Yates sits down with Nick Bartlett, Co-founder and the Director of Marketing and Sales at CBIP Logistics, to discuss logistics solutions for your business. Nick talks about logistic options, CBIP's business model and success stories, its 4PL approach, and how it solves the logistics challenges entrepreneurs face. 

The Quiet Light Podcast
Entrepreneur Spotlight – Create A Castle – Kevin and Laurie Lane

The Quiet Light Podcast

Play Episode Listen Later Oct 10, 2023 33:33


Kevin and Laurie Lane are the Co-founders of Create A Castle, a sand and snow castle-building toy line that captured the attention of the sharks on Shark Tank. Kevin (an avid sculptor) and Laurie wanted to create a more efficient and less time-consuming method for constructing imaginative sand creations. Now, families can use their molds to enjoy a fun and frustration-free way of building elaborate castles, towers, and whatever else they can dream of in the sand or snow. Create A Castle's toys have garnered awards in indoor and outdoor categories, including the prestigious 2020 Outdoor Toy of the Year accolade. They have made a name for themselves in the toy space, selling in stores worldwide, and have generated double-digit sales increases year-over-year, even during the pandemic, with sales of $3 million in 2022. Kevin and Laurie also hold numerous patents on their products in the US, Australia, Canada, and China. In this episode… Creating sand and snow castles is an entertaining way for families to bond, but it can sometimes be time-consuming and frustrating. When you embark on the quest to create your awe-inspiring castles, is there a better way to get to the finale? After seeing a dad and his son struggling to build a sand castle using traditional methods, avid sculptor Kelvin Lane felt compelled to create an innovative and revolutionary castle-building approach. Together with his wife, Laurie, they developed a split mold technology to assist people in creating impressive sand and snow sculptures in minutes. Despite the many obstacles they faced in the crowded toy product category, they scaled the business and realized substantial success.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Kevin and Laurie Lane, the Co-founders of Create A Castle, to discuss how families can easily and happily build sand and snow castles quickly. They share the genesis story of Create A Castle, their product line, marketing strategies, the Shark Tank experience, and entrepreneurial advice. 

The Quiet Light Podcast
Pivoting From a Walmart Corporate Employee to Online Entrepreneur

The Quiet Light Podcast

Play Episode Listen Later Oct 3, 2023 35:36


Garrett Peters is the Co-founder and CEO of Duncan & Stone Paper Co., a stationery company that combines timeless design with effortless journaling. In his role, he is a jack-of-all-trades for the company, handling fulfillment, sales, online channel management, and customer service, to name a few. Before Duncan & Stone, he spent over 10 years working with brands at Walmart and Sam's Club. Throughout his career, Garrett has managed a wide range of brands across multiple categories and is deeply committed to helping brands flourish.  In this episode… Are you tired of the corporate grind and dreaming of becoming a full-time online entrepreneur? What can you learn from a corporate employee turned successful entrepreneur?  Working with brands at Walmart and Sam's Club, Garrett Peters felt it was time for him to venture into entrepreneurship. He says that the leap can be challenging, but with determination and the right mindset, you can achieve success. However, it can also be tempting to do too much too quickly, but that approach can lead to burnout and mistakes. He recommends slow and sustainable growth — building a solid foundation for your business, focusing on providing value to your customers, and taking time for self-care. He shares his journey transitioning from the corporate world to building a company that offers products so people can easily capture their life stories through the art of journaling. In this episode of the Quiet Light Podcast, Pat Yates sits down with Garrett Peters, Co-founder and CEO of Duncan & Stone Paper Co., to share his insights for becoming a successful entrepreneur. Garrett shares his background working with brands at Walmart and Sam's Club, the genesis of Duncan & Stone, the challenges he faced, and advice for young entrepreneurs.

The Quiet Light Podcast
Ecommerce Law Representation Made Easy With Rafelson Law

The Quiet Light Podcast

Play Episode Listen Later Sep 26, 2023 44:05


Paul Rafelson is a Partner at Rafelson Law, a firm that understands the unique needs of e-commerce entrepreneurs. They bring the expertise that helps companies expand and protect their assets from the challenges they face. With 15-plus years of experience in complex tax, litigation, and M&A matters, he is a trusted resource, frequently quoted in the press about Amazon and e-commerce intricacies.  Before private practice, Paul worked in-house at some of the world's largest companies, including Microsoft, Walmart, and General Electric. In addition, he is the Founder of SellerBasics, the Chairman of the Online Merchants Guild, and a professor at Pace University School of Law in New York. In this episode… Being an e-commerce entrepreneur and selling on Amazon has its fair share of difficulties. With millions of others to compete with, it can be arduous, not to mention having to prepare to navigate the legal implications you face when you're an Amazon seller. How can you expand and grow an e-commerce business while protecting your legal rights? In addition to concentrating and creating a thriving brand, the legal challenges you run into as an Amazon seller can be overwhelming. If you lack the knowledge to handle the legalities, including account suspensions, intellectual property disputes, antitrust laws, or sales tax issues, it's vital to recruit an advisor. Paul Rafelson recommends hiring a law firm that can provide solid advice to businesses in the e-commerce space. With the expertise you need on board, you'll be ready to manage the legal complications, ensure the success of your business, and prepare for your eventual exit. In this episode of the Quiet Light Podcast, Pat Yates sits down with Paul Rafelson, Partner at Rafelson Law, to discuss navigating e-commerce law. Paul explains how Rafelson Law helps e-commerce entrepreneurs, the challenges Amazon sellers face, the SellerBasics program, preparing an Amazon business for sale, dealing with sales tax issues, and how the Online Merchants Guild community supports e-commerce entrepreneurs. 

The Quiet Light Podcast
Improve Your Sourcing With Zignify!

The Quiet Light Podcast

Play Episode Listen Later Sep 19, 2023 41:53


Sebastian Herz is the Co-founder of Zignify Global Product Sourcing, an agency that provides streamlined sourcing solutions for businesses. He is an Amazon seller who also helps people boost their sales on Amazon and in retail. Additionally, Sebastian is a serial entrepreneur who founded MännerSache.rocks and MakakaOnTheRun Anti-Spy Products. In this episode… Sourcing quality products at an acceptable price is vital to running a successful business. So, how can you streamline your company's sourcing to thrive in a competitive marketplace?  According to Sebastian Herz, product sourcing entails many things, including researching appropriate manufacturers to build quality products, production costs, negotiations, and finding the best price for your products. It is a daunting task for most entrepreneurs, but partnering with a sourcing agency makes all the difference. By leveraging a vast international network of suppliers, a sourcing agency gains access to a broader range of quality products at a reduced price point than you'd have access to on your own. In this episode of the Quiet Light Podcast, Pat Yates sits down with Sebastian Herz, Co-founder of Zignify Global Product Sourcing, to discuss his journey of building and running a sourcing agency. Sebastian explains how Zignify helps entrepreneurs with sourcing, negotiating with international manufacturers, how they help entrepreneurs who only have a product idea, and maintaining quality control.

amazon sourcing quiet light podcast
The Quiet Light Podcast
Crush Your Email and SMS Marketing!

The Quiet Light Podcast

Play Episode Listen Later Sep 12, 2023 38:10


Nikita Vakhrushev is the Founder, CEO, and CMO of ASPEKT, an agency that helps e-commerce brands increase their monthly revenue by 30% with performance-driven email and SMS marketing. He has helped brands achieve their e-commerce goals through Facebook ads, email marketing, website design, branding, and influencer marketing. Before ASPEKT, Nikita was the Founder and CEO of RPMmedia.com, where he helped businesses in all industries increase their profit through digital marketing strategies like social media, SEO, and Google Ads. In this episode… As an e-commerce brand, are you looking to take your marketing to the next level? How can you do it through email and SMS marketing?  Nikita Vakhrushev says that email and SMS marketing are two of the most productive ways to reach potential customers. Both methods have proven successful in getting people to engage with brands, but most e-commerce brands don't know how to leverage them. Creating a schedule from your customer list is essential. Automating emails and SMS messages to reach out at the right time without overwhelming them is an excellent way to maximize your reach and customer engagement. To boost effectiveness, it's best to recruit an expert. In this episode of the Quiet Light Podcast, Pat Yates sits down with Nikita Vakhrushev, Founder and CEO of ASPEKT, to discuss how to thrive through email and SMS marketing. Nikita talks about ASPEKT's ideal client profile, how it helps its clients with their email marketing strategies, how to maximize SMS marketing, and the process of working with ASPEKT.

The Quiet Light Podcast
Repurposing Assets for a Six-Figure Exit – Shaina Weisinger

The Quiet Light Podcast

Play Episode Listen Later Sep 5, 2023 35:25


Shaina Weisinger is a recovering content marketing expert hell-bent on helping people live happier and healthier lives. She was the Founder and CEO of Repurpose House, an agency that repurposes content for social media platforms — which she sold to Carbon6 Technologies. Before Repurpose House, Shaina founded WAKE brand media and has contributed insights on business growth and content marketing via conferences, podcasts, intensives, and guest blogs. She has also been featured in Entrepreneurs On Fire, Inc., DigitalMarketer, and hosts The Content Coalition podcast.    In this episode… Exiting a successful business can be just as challenging as building it. So what can you learn from someone who has victoriously done both? After building a rewarding and lucrative repurposing content agency, Shaina Weisinger decided to sell. She found the key to a successful exit is a clear strategy. To make the sales process smooth and efficient, it's a must to ensure your documentation, especially financials, is up-to-date and in order. With proper preparation and execution, exiting a content agency can be a rewarding experience that sets you up for future success.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Shaina Weisinger, a recovering content marketing expert, to discuss her journey building and exiting a rapidly scaling content agency. Shaina talks about the genesis of Repurpose House and what it does, the value of creating systematized and consumer-centric businesses, why she decided to sell Repurpose House, and how having proper documentation impacts the sale of a company.

The Quiet Light Podcast
Peer-To-Peer Fulfillment: A Game Changer for Brands and Retailers

The Quiet Light Podcast

Play Episode Listen Later Aug 29, 2023 37:07


Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of e-commerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management.  Manish is an innovator, thought leader, and highly sought-after speaker for all facets of e-commerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications. In this episode… Are you an e-commerce brand struggling to distribute your products to your customers quickly? Where can you find the most cost-efficient method to deliver customer orders as promised? Shipping products to customers fast and efficiently directly impacts your conversion rate and bottom line. Most e-commerce brands have suffered at the hands of traditional 3PLs because they're expensive and don't offer quality service. Manish Chowdhary recommends partnering with an ultrafast order fulfillment company to get an edge on other 3PLs. He shares his journey of building a full-service order fulfillment platform that enables merchants to fulfill orders for other sellers faster and at a lower cost. In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how e-commerce brands can fulfill orders faster, cheaper, and more reliably. Manish also talks about navigating the Amazon Seller Fulfilled Prime site and Pulse Commerce's role in integrating with Cahoot.

The Quiet Light Podcast
My Amazing Exit at 19 Years Old!

The Quiet Light Podcast

Play Episode Listen Later Aug 22, 2023 28:46


Hudson Shapiro is the Founder of TumLove, a brand that creates gut-friendly protein products for those with sensitive stomachs. He has been working on business-oriented projects since he was 10. Hudson co-founded Dupuytrensco, a company with the first-ever all-natural remedy for Dupuytren's contracture and hand afflictions which he successfully exited in 2023.   In this episode… Are you building a business to sell it eventually, whether to retire or move on to your next venture? What can you learn from a young entrepreneur who successfully exited his company at 19?  After growing a thriving business, Hudson Shapiro decided to sell. With a few failed attempts at handling the sales process alone, he discovered that selling a business can be challenging and stressful, especially for a young entrepreneur just beginning his journey. Hudson recommends researching to find a reputable broker or agent who can help you navigate the complex world of exiting a business.  In this episode of the Quiet Light Podcast, Pat Yates and Elaine Eason sit down with Hudson Shapiro, Founder of TumLove, to discuss his journey of successfully exiting a business at 19. Hudson talks about the launch of Dupuytrensco and what it offers, the process of selling a business through Quiet Light, lessons learned from the exit, and advice for young entrepreneurs.

The Quiet Light Podcast
Expand Your Offering and Channels With Carro

The Quiet Light Podcast

Play Episode Listen Later Aug 8, 2023 49:01


David Perry is the Co-founder and CEO of Carro, a leading collaborative commerce platform that assists brands, retailers, and influencers in boosting their sales. He is a Northern Irish video game developer, programmer, and entrepreneur who founded Shiny Entertainment and Gaikai, both acquired by Sony Computer Entertainment.  David was awarded an honorary doctorate in engineering from Queen's University, Belfast, and a master's in game development from Westwood College. He is an esteemed keynote speaker who has presented at various events, including TED, E3, Hollywood and Games, Digital Hollywood, 3D Gaming Summit, and Casual Connect.  In this episode… In today's fast-evolving technological landscape, it is essential for brands to establish an online presence to boost sales. But how can they effectively achieve this and succeed in the competitive world of online retail? Many e-commerce platforms can help build an online store, but they may not drive enough traffic to scale in the online space. Instead, entrepreneurs can leverage available brand networks and distribute their products in various online stores and through retailers and influencers who can help direct traffic and generate orders passively. David Perry shares his journey helping connect online retailers and influencers, enabling them to extend their reach, diversify their product offerings, and craft compelling, personalized customer experiences. In this episode of the Quiet Light Podcast, Pat Yates sits down with David Perry, Co-founder and CEO of Carro, to discuss how brands can thrive online. David talks about Carro and what it does, the process of working with Carro as a brand, retailer, or influencer, the control of product pricing, and who owns the customer records.

The Quiet Light Podcast
Frictionless Affiliate Programs for Your Customers and Creators

The Quiet Light Podcast

Play Episode Listen Later Jul 18, 2023 37:52


Noah Tucker is the Founder and CEO of Social Snowball, an affiliate marketing platform for e-commerce merchants that automates affiliate acquisition. Social Snowball automatically creates affiliate accounts for all your customers and gives them a custom discount code to share right from the “thank you” page. Additionally, it makes your life easier by simplifying payout processes in just a few clicks, allowing you to generate revenue right off the bat in less than 60 seconds. In this episode… Have you considered growing your brand through affiliate marketing? How can you build, scale, and automate a frictionless modern affiliate and referral program? Structuring your affiliate marketing the old-school way will not allow you to leverage it fully. Since the affiliate world has evolved so much, Noah Tucker recommends partnering with experts in this space. Professionals can help you automate your affiliate and referral program and implement a less cumbersome solution.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Noah Tucker, Founder and CEO of Social Snowball, to discuss how he helps brands build effective affiliate programs. Noah explains how Social Snowball helps its clients, how affiliate marketing has evolved, the metrics for measuring affiliate marketing success, and advice for people wanting to start. 

The Quiet Light Podcast
How To Mitigate Risk When Buying a Business

The Quiet Light Podcast

Play Episode Listen Later Jul 11, 2023 40:14


Chelsea Wood is the Managing Director of Acquisition Lab, a do-it-with-you advisory service helping acquisition entrepreneurs become business owners. She is a Certified Merger & Acquisition Advisor (CM&AA) and an Industrial-Organizational (IO) Psychologist focused on maximizing organizational success through human capital. Chelsea is also the Chief of Staff at Buy Then Build and the Owner of Insightsify. She holds a Green Belt, Six Sigma Certification, a BA in psychology focusing on business administration and organizational communication, and an MA in industrial and organizational psychology. In this episode… Many people want to become entrepreneurs, but is there an alternative to starting one from scratch? Sometimes it makes sense to acquire and claim an existing one as your own. So where and how should you begin the process? As a seasoned acquisition specialist, Chelsea Wood says there's no right way to buy a business, and the process can be complicated. There is a lot of contradictory advice and varying perspectives when purchasing an existing business, so it's crucial to partner with an expert familiar with the most suitable approach. Chelsea shares how she helps and supports entrepreneurs in each phase of the acquisition process to mitigate their risk.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chelsea Wood, Managing Director of Acquisition Lab, to discuss recommendations for successfully buying a business. Chelsea explains why people need help buying a business, the Lab's criteria for vetting its clients, the time it takes to acquire a business, and the mistakes people can make along the way.

The Quiet Light Podcast
Bans & Restrictions: Solving a Huge Pain Point in the Advertising Industry

The Quiet Light Podcast

Play Episode Listen Later Jul 4, 2023 26:36


Rohaan Khan is the Founder and CEO of OrangeTrail Media, a brand that helps digital advertisers scale with exclusive agency ad accounts for Facebook, Google, TikTok, Snapchat, Bing, Taboola, and Twitter. Rohaan is an entrepreneur, investor, and philanthropist with deep knowledge of marketing, consumer psychology, copywriting, branding, conversion rate optimization, and media buying. With this expertise, he was able to position one of his brands for an exit, successfully selling it to a Canadian venture capital firm in 2020. In this episode… The main pain points advertisers are facing in the industry nowadays are restrictions, bans, and disapprovals. So how can you avoid or find a solution when it happens?  Every business is prone to bans and restrictions when they advertise. It's an ongoing challenge, and Rohaan Khan discovered there was little support available for companies in this area. After successfully exiting his business, solving this pain point became his main focus. Leveraging his strong industry contacts to form partnerships with ASPs from Meta, Google, TikTok, Snapchat, Twitter, Bing, and Taboola, Rohaan helps advertisers avoid or mitigate bans and restrictions in a streamlined fashion.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Rohaan Khan, Founder and CEO of OrangeTrail Media, to discuss ways to avoid or remedy bans and restrictions. Rohaan shares his backstory of starting OrangeTrail, the solutions for various types of bans and restrictions, and OrangeTrail's customer success stories.

The Quiet Light Podcast
Incredible Exits: Stacey Buys and Then Sells a Content Site 3 Years Later

The Quiet Light Podcast

Play Episode Listen Later Jun 13, 2023 42:38


Stacey Roberts is the Owner of New You Health and Wellness, a practice providing specialized advanced physical therapy and functional medicine to help people look and feel better. She is a physical therapist and holistic registered nurse with a demonstrated history of working in the hospital and healthcare industry.  Before New You Health and Wellness, Stacey was the Director of Rehabilitation at Aegis Therapies and an Assistant Professor of the DPT Program at the University of Wisconsin-Milwaukee. She obtained an MBA in 2019 before earning a master's in nursing and is completing a Nurse Practitioner Certification in 2024. In this episode… Do you have hopes of becoming an entrepreneur? Have you considered acquiring one? What can you learn from someone who has bought and successfully exited an online business?  Buying a business entails many moving parts, creating a great deal of complexity. Stacey Roberts realized this in her journey of buying, growing, and selling her content site for nearly double the purchase price. She now shares her process of due diligence, financing the acquisition, scaling the site, exiting, and managing aftersale life.  In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Stacey Roberts, Owner of New You Health and Wellness, to discuss how she successfully bought and sold an online business. Stacey explains her purchasing decision, the challenges she faced and overcame, the sales process, and why she decided to sell.

The Quiet Light Podcast
Simple Tips To Improve Conversion Rates

The Quiet Light Podcast

Play Episode Listen Later Jun 6, 2023 37:37


Jon MacDonald is the Founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, Verizon, and Intel. The Good helps brands understand their website visitors' clicks and movements and how to use that data effectively to convert more of them into buyers. Before The Good, Jon was the Interactive Development Manager at XPLANE and the Founder and Interactive Director of JonnyMac Interactive. In addition to authoring Opting in to Optimization and Stop Marketing, Start Selling, Jon regularly contributes to publications, including Entrepreneur and Inc. He is also an active committee member in industry associations and peer groups such as the Entrepreneurs' Organization (EO). In this episode… Are you an e-commerce brand struggling to increase online sales? How can you convert more website visitors into buyers? Many e-commerce brands have great products or services but low sales because they lack a clear path to realizing their website's potential. Jon MacDonald, an expert in driving conversion rates, explains how brands can optimize their websites to increase revenue. When you have a lot of visitors to your e-commerce store, but they're not converting into buyers, Jon recommends having a professional help you understand and track the visitors' clicks and movements and how they're navigating your site. Once you know where and why people are dropping off in the sales funnel, you can improve your site's efficiency and use the existing traffic to increase conversion rates and drive sales. In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Jon MacDonald, Founder and President of The Good, to discuss how to convert your site's visitors into buyers. Jon explains why 98% of your website visitors don't buy from you and why, tips for improving conversion rates without offering discounts, the importance of user testing, and how smaller brands can optimize their sites.

The Quiet Light Podcast
How to Balance Two 7-Figure Businesses and Still Be a Family

The Quiet Light Podcast

Play Episode Listen Later May 9, 2023 57:17


Steve Chou is a highly recognized influencer and speaker in the e-commerce space. As a serial entrepreneur, he founded My Wife Quit Her Job LLC, an educational blog and podcast that teaches entrepreneurs how to sell physical products online. The blog has been featured in Forbes, Inc., and The New Your Times, among others, and the podcast is a top 25 Apple Podcasts marketing show.  As the Co-founder of Bumblebee Linens, he sells customizable handkerchiefs and linens for special occasions. In addition, Steve is the Co-founder of Sellers Summit, a conference that Entrepreneur magazine and CPC Strategy Inc. have lauded as one of the top e-commerce events in the business.  In this episode… A lot of people dream of becoming an entrepreneur. If you want to start and run a thriving business, putting your family first is essential. So how do you find that balance? Serial entrepreneur Steve Chou says most entrepreneurial advice comes from single men or women without outside responsibilities. He discovered entrepreneurs running multimillion-dollar companies who have families, don't spend quality time with them. It's also not uncommon for these entrepreneurs to be stressed out or burned out. That's when Steve decided to write a book to share how people can start a business that allows them to quit their jobs and achieve financial freedom without sacrificing family and what matters most. In this episode of the Quiet Light Podcast, Joe Valley sits down with Steve Chou, Founder of My Wife Quit Her Job, to discuss tips for being a family-first entrepreneur. Steve talks about his journey writing The Family First Entrepreneur and why he wrote it, tips for achieving a work-life balance, how to start a business with a family-first approach, and how he navigates running two seven-figure companies without sacrificing family time.

The Quiet Light Podcast
The Rough Road to an 8-Figure Ecomm Business

The Quiet Light Podcast

Play Episode Listen Later May 2, 2023 44:04


Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode… Are you struggling to scale your e-commerce brand? What can you learn from an expert who has grown his brand to an eight-figure business?  According to Josh Hadley, growing an e-commerce brand is challenging. It's a space that has millions of competitors, so business owners must be innovative to differentiate themselves and flourish in the market. Josh shares his journey from 2016 to now and how he has grown his brand to an eight-figure business on Amazon — from product selection and team building to the challenges he had to overcome. In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Josh Hadley, Founder and CEO of Hadley Designs, to discuss the process of growing an e-commerce brand to an eight-figure business. Josh talks about the experience of having his spouse as his business partner, how they built their e-commerce brand into an eight-figure Amazon business, tips to manage products and scale, and how they developed an outstanding team.

The Quiet Light Podcast
Hearos Founder Shares Journey From Startup to Exit

The Quiet Light Podcast

Play Episode Listen Later Apr 25, 2023 43:32


For 28 years, Doug Pick was the Founder and CEO of Hearos, a global company specializing in the development and manufacturing of innovative foam earplugs. It was a self-financed, vertically integrated, global consumer packaged goods company that he successfully exited to private equity. Doug is now the Founder and CEO of DAP Ventures and focuses on empowering delightfully disruptive brands to intelligently grow, avoid painful pitfalls, and achieve extraordinary outcomes. In this episode… Many people dream of becoming entrepreneurs, but only a few know how to become prosperous entrepreneurs. So what can you learn from someone who has built up a business for over two decades and successfully exited? With only $15,000 in savings, Doug Pick decided to start his ear plugs business — one that he could control. He made countless mistakes and faced many challenges in the process, but with time, he successfully grew and scaled the company into a multimillion-dollar business. He now shares his journey and lessons learned from startup to exit.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Doug Pick, Founder and CEO of Hearos, to discuss his entrepreneurial journey of growing and exiting a business. Doug shares his story of founding Hearos, tips for creating an outstanding product, how to thrive in the e-commerce space, and advice for entrepreneurs planning an exit. 

The Quiet Light Podcast
How To Succeed in a Tough DTC Men's Skin Care Market

The Quiet Light Podcast

Play Episode Listen Later Apr 18, 2023 32:20


Kelley Thornton is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men's skincare brand. Before Tiege, he was the Founder and CEO of Purchase Point, a team of in-store design strategists helping clients stay ahead of the competition by providing expert, whole-store merchandising strategy by brand and channel. Kelley has a BA in economics and is an entrepreneur that values creativity, hard work, honesty, people, and data.  In this episode… Skincare for men is one of the most challenging markets because society has made men feel it's taboo to have a skincare routine. So what can you learn from an expert thriving in this world?  Most men don't know much about skincare. With this realization, Kelley Thornton decided to create a product system and brand that makes skincare meaningful, accessible, affordable, and uncomplicated for regular guys. Today, he shares how his subscription-based company is flourishing in the e-commerce space. In this episode of the Quiet Light Podcast, Joe Valley sits down with Kelley Thornton, Founder and CEO of Tiege Hanley, to discuss tried-and-true strategies to succeed in the men's skincare market. Kelley talks about Tiege's skincare system for men, how to flourish with a subscription model and profit on Amazon, and advice for young entrepreneurs in the subscription model business.

The Quiet Light Podcast
How To Expand Your Brand and Revenue With Affiliate Marketing

The Quiet Light Podcast

Play Episode Listen Later Apr 11, 2023 37:50


Lauren Lee is the Senior eCommerce Business Development Manager of ClickBank, an e-commerce platform with a global affiliate marketplace that empowers entrepreneurs to build, market, and scale online. In this role, she utilizes her expertise in affiliate marketing. Before ClickBank, Lauren was the Director of Business Development at Brad's Deals, Senior Accessories Buyer at Groupon, and eCommerce Sales Manager at vfish Designs. In this episode… Are you struggling to grow your e-commerce brand? Affiliate marketing is a fruitful route to consider, but where do you start?  Promoting your product through affiliates — organizations or influencers with a great deal of traffic on their websites — can help you reach more people. The challenge lies with how brand owners connect with the right affiliate. Lauren Lee, an affiliate marketing expert, recommends joining an affiliate network or platform like ClickBank, ShareASale, and Commission Junction, to name a few. These platforms host the relationship between a seller and an affiliate to help brand owners make the right decision. Today, Lauren shares how they help clients get products in front of more people through affiliate marketing.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Lauren Lee, Senior eCommerce Business Development Manager of ClickBank, to discuss how e-commerce brands can thrive through affiliate marketing. Lauren explains the ins and outs of affiliate marketing, tips to build your affiliate program, common mistakes, and how expert partnerships can help you boost your affiliate program results.

The Quiet Light Podcast
3 Steps To Avoid Failure When Buying an Online Business

The Quiet Light Podcast

Play Episode Listen Later Apr 4, 2023 46:40


Jaryd Krause is the Founder and CEO of Buying Online Businesses, a community where people learn how to buy and scale online businesses. As an online business mentor, Jaryd has gained knowledge, experience, and great success purchasing online companies and teaching people how they can do the same. He's on a mission to help 1,000 people replace their current income, quit their jobs, and live a lifestyle they love. When he's not working, Jaryd loves traveling the world and surfing. In this episode… Are you aspiring to buy or scale an online business to replace your income and live the lifestyle you've always desired?  Building a business from scratch is challenging, and you might end up losing all your savings. That's why Jaryd Krause recommends buying an established business that has successfully passed the startup phase. According to Jaryd, who has thrived in this space for years, getting help when buying a business is critical to ensure your purchase is less stressful and more successful. With the knowledge and experience he has gained, Jaryd coaches people on making the right online business purchases.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Jaryd Krause, Founder and CEO of Buying Online Businesses, to discuss how to avoid failure when buying online businesses. Jaryd talks about the leading marketplaces to buy an online business, considerations for purchasing a content site, the value of investing in education before buying a business, and top due diligence tips to foster a smooth purchase.

The Quiet Light Podcast
How To Get More Backlinks, Traffic, and Sign-Ups From Content Marketing

The Quiet Light Podcast

Play Episode Listen Later Mar 28, 2023 25:24


Alan Silvestri is the Founder and CEO of Growth Gorilla, an agency that provides high-quality content promotion and distribution for B2B SaaS companies. Through quality link-building and content, Growth Gorilla helps companies grow their conversion rates. Before Growth Gorilla, Alan was the Founder and SEO Specialist of Black Swan Digital, which helped SaaS companies and profitable startups get more of their dream leads and customers from Google. In this episode… For SaaS companies, content marketing is fundamental for growth. But what can you do if your content is not bearing the desired results? Many SaaS companies have a marketing team responsible for creating exceptional content. This content grows the business to a certain point, but promoting it is what scales the business to greater heights. However, content promotion is challenging since many companies don't have the time, resources, or know-how. Alan Silvestri recommends using backlinks to promote content and increase conversion. Believing that excellent products need to be found, Alan shares how he helps SaaS companies get more backlinks in their content to increase traffic and sign-ups. In this episode of the Quiet Light Podcast, Joe Valley sits down with Alan Silvestri, Founder and CEO of Growth Gorilla, to discuss promoting content through backlinks. Alan talks about Growth Gorilla and its services, what backlinks are and how to incorporate them into content, and the importance of promoting pages that have business potential.

The Quiet Light Podcast
What Is Social-First Brand Performance Marketing?

The Quiet Light Podcast

Play Episode Listen Later Mar 21, 2023 43:42


Daniel James is the Founder and CEO of mint performance marketing, a full-service agency that helps disruptive DTC and e-commerce brands accelerate growth through performance marketing. In 2021, mint was acquired by Social Chain Agency, a social media and e-commerce group. He is also an Angel Investor for Good Sport, Obvi, CALIWATER Cactus Water, and Spudsy. Since 2004, Daniel has led digital marketing strategies at companies including MySpace, AOL, Adidas, and Disney. In this episode… Many brands fall victim to the perception of success from paid ads while housing a sub-par website or online ecosystem. There's no silver bullet to success — so how can you scale? The best way to scale your brand using influencer marketing is in the execution. Daniel James understands the benefits and creative structure of influencers that create a drive for products — but the berry is only as good as the juice, and if your brand foundation has cracks, you can never expect to grow. By using the content community, you can increase awareness, expand connection opportunities, and add value to your brand.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Daniel James, Founder and CEO of mint performance marketing, to discuss elevating your brand and retaining customers through influencer marketing. Daniel talks about building strong foundations, content creators for brand campaigns, and why you should be evolving with the marketplace. Stay tuned! 

The Quiet Light Podcast
Bootstrap to Exit — Rich Ruddie Does It Right with Devin W Johnson as CEO

The Quiet Light Podcast

Play Episode Listen Later Mar 14, 2023 60:15


Devin Johnson is an experienced executive. He is the CEO of BRANDefenders, a digital marketing company that offers numerous branding services. Devin is no stranger to creating brands and helping them grow. He was the Founder and CEO of ReelWorld Gear, Owner of Proform Landscapes, Co-founder and CEO of MyOilMarketing, and a Founding Team Member for ClearCenter, Clear Companies, and DirectPointe. Richart Ruddie is a Strategic Advisor at BRANDefenders. He owns multiple online marketing, SEO, and reputation management businesses including Alpha Paw, Class Updates, and The Reputation Management Company (RMC). Richart has been featured in Entrepreneur Magazine, Forbes, the Wall Street Journal, and more.  Chris Wozniak is a Business Advisor with Quiet Light and the Founder of The George Ryan Group, LLC. He began his career as the Founder, Business Broker, and Mergers and Acquisitions Intermediary of Lesdon & Associates Business Brokers LLC. Through his work representing hundreds of sellers and being a member of the International Business Brokers Association, Chris has earned accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. He also earned the Board Certified Broker designation as a member of the Texas Associations of Business Brokers, the Broker Dealer license issued by the Texas State Securities Board, and the Real Estate Broker license issued by the Texas Real Estate Commission. In this episode… Brand attributes characterize your organization in someone's mind — they constitute your brand's personality. But what happens when these attributes are compromised? What can you do to add value to your brand when negative messaging hits your consumers?  Creating holistic end-to-end solutions for your brand's marketing department is what Devin Johnson and Richart Ruddie assemble. Your brand and reputation go hand in hand, so highlighting the value of your products can help reduce the noise or stickiness unwanted content brings. By repairing your brand's reputation, you can achieve your desired growth. But when it comes time to exit and step away from what you've grown, Devin and Richart know just how much of an impact honesty makes. Are you ready for an extraordinary exit? In this episode of the Quiet Light Podcast, Joe Valley and Chris Wozniak sit down with Devin Johnson and Richart Ruddie from BRANDefenders to talk about curating confidence in a buyer during an exit. Devin and Richart explain generating energy within your brand, the results from holistic conversations, and why brand awareness is crucial. Stay tuned!

The Quiet Light Podcast
10 Quiet Light Acquisitions From a Private Aggregator: Lessons Learned

The Quiet Light Podcast

Play Episode Listen Later Mar 7, 2023 53:26


Mike Nunez began his career as an Internet Marketing Manager for Tempus Resorts International and Last Minute Travel. Along with his brother, Mike was the Co-founder of Affiliate Manager and The Performance Company, an internet marketing agency, before founding Tilde Enterprises. He has acquired multiple e-commerce businesses, several of which he purchased from Quiet Light.   In this episode… When you want to purchase a company, what should you look for? Mike Nunez has a specific strategy: trust. What does trust look like in business terms?  Mike is intentional about his strategic acquisitions, values what he builds, and develops relationships. Trust is a highway to more than one thing, but Mike has learned that the highest level of trust is impeccable books. His experience has taught him a few things, especially when it comes to managing books: have clean books and never intermingle funds between businesses. Are you ready to upcycle your business? In this episode of the Quiet Light Podcast, Joe Valley and Chuck Mullins sit down with Mike Nunez, serial entrepreneur, to discuss the strategy of acquiring 10 companies. Mike talks about authentic work habits, positioning yourself to find value, and upcycling to encompass growth. Stay tuned! 

The Quiet Light Podcast
Deal Debrief: An 8-Figure Ecommerce Exit

The Quiet Light Podcast

Play Episode Listen Later Feb 28, 2023 29:39


Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit. Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor's in business administration and marketing. In this episode… How much of an impact do clean books and due diligence make when it comes to exiting your business? For one company, model books and valuation meant securing the deal they wanted.  Achieving the exit you desire doesn't just happen by luck — you have to put in the work. One step to gaining the biggest return on your brand is to use educational material that will enlighten you and your buyers. On the aggregator side, having a strong presentation at the beginning of the process can carry your deal to the end.  In this episode of the Quiet Light Podcast, Joe Valley and Deanna Berardi, Head of Partnerships at Quiet Light, talk about a serendipitous turn of events that generated an 8-figure exit. Deanna talks about the valuation process, documentation and transferability, and education for exit empowerment. Stay tuned!