Podcasts about growth gorilla

Send us a textBrand or performance? AI or human? Scale fast or build trust?Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he's helping lead the charge as they scale into the mid-market without losing their identity.In this episode, Martin shares what it really takes to grow a fintech brand today—breaking down where marketers should push, pull, pivot, and stay put.If you care about marketing that delivers, brand that connects, and growth that doesn't sacrifice trust—this one's for you.Key TakeawaysScaling a bank? Start by knowing your edge. Cynergy Bank carved a space in the underserved mid-market, where big banks are too slow and neobanks don't go deep enough.Marketing isn't just ads. It's relationships. Whether you're using AI, building brand equity, or PR'ing your next launch—trust is still your best growth lever.The old playbook won't cut it. TikTok, FinTok, influencers, PR, SEO—today's fintech marketers need to be everywhere, fast.Brand ≠ logo. It's how you show up across every touchpoint. And if your whole team can't write 100 words about what your brand stands for? You've got a problem.Performance marketing gets you volume. Brand marketing gets you value. The best fintechs balance both.PR doesn't just build buzz. Done right, it builds backlinks, credibility, SEO juice—and drives long-term conversion.AI won't replace marketers. But it should replace busywork. Research, data analysis, and insight generation? That's where AI earns its spot.Talking Points- Scaling without Losing YourselfMartin explains how Cynergy Bank is growing fast—without losing the human-first approach that sets them apart.“You can't just turn the AI dial to max and expect customers to stick around. They still want a person on the other end.”- Rebalancing Brand vs PerformanceMost fintechs over-index on performance. Martin made the call to invest more in brand—and it paid off.“You can't just pick apples off the floor forever. At some point, you've got to plant trees.”- Selling Brand to the BoardBrand budgets aren't fluffy—if you pitch them right. Martin shares how he won internal buy-in by showing value, backing it with data, and proving ROI.- AI's Role in Marketing (and What It's Not)AI's not a silver bullet—but it's a damn good time-saver. Martin breaks down where it's helping (data, insight) and where it still falls short (creative intuition).- From Traditional to TacticalWith backgrounds in games, luxury car finance, and fintech lending, Martin's seen how far the industry's come—and where it's still stuck.“Fintech isn't behind anymore—but some brands still act like they are.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

Send us a textIn this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup.Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 100,000 users.Join them as they cover topics such as:✅ Navigating product pivots based on user feedback✅ Using data-driven marketing and iterative learning✅ Building strategic brand partnerships from startups to major retailers✅ Overcoming open banking adoption challenges✅ Driving loyalty and retention through hyper-personalization✅ The role of AI and future innovations in financial inclusionIf you're in FinTech, growth, or product development, this episode is a must-listen!HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

Send us a textIn this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust in a skeptical industry.Marketing a fintech brand in the crypto space comes with unique challenges, especially with limited access to traditional paid advertising channels. In this episode, Imo shares valuable insights on how to build brand credibility, leverage organic marketing strategies, and adapt to evolving market conditions. Join them as they cover topics such as:How to drive demand in turbulent markets like cryptoBuilding a fintech brand with limited paid marketingThe power of organic growth, SEO, and community-driven marketingLessons from Bitpanda and transitioning to a Bitcoin-only strategyThe role of influencers in fintech and crypto marketingExpanding across Europe under new regulationsFintech Marketing Secrets from Imo Bábics:Navigating Market Volatility & Growth StrategiesMarket turmoil, such as the FTX crash and banking collapses, has actually fueled Bitcoin adoption, as users seek self-custodial solutions. Imo explains how financial uncertainty has reinforced the need for Bitcoin-focused platforms and why inbound marketing and community trust are essential for fintech growth.Fintech & Crypto Marketing StrategiesRegulatory challenges in Europe restrict many traditional marketing tactics for crypto companies, making organic marketing, SEO, and influencer partnerships critical. Imo shares how Relai carefully selects Bitcoin-only advocates who align with their brand values and why the marketing approach for Bitcoin differs significantly from altcoins.Lessons from Bitpanda & Adapting to Bitcoin-Only GrowthThe fintech and crypto landscape has evolved from speculative trading to a more stable, long-term saving mindset. Imo highlights the key differences between traders and Bitcoin savers and explains how fintech brands must build trust and credibility to thrive in this space.Successful Campaigns & Marketing WinsBrand personality plays a crucial role in fintech success. Imo shares how Relai prioritizes community engagement over traditional advertising and how user surveys have provided valuable insights into why customers choose Bitcoin as their primary savings asset.HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

Send us a Text Message.Shameer sat down with Leah Glass,  VP of Global Marketing @ Convera, to talk about how to navigate a rebrand.Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments.Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation.She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs.Join them as they cover topics such as:The challenges and opportunities of rebranding Establishing a solid brand foundationMaintaining consistency in messagingThe importance of having a credible website experience,Leveraging LinkedIn as the primary social media channel, Maintaining authenticity and transparency in B2B marketing.Leah says:“You're never going to know 100% if your messaging resonates with your audience before you go to market.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

Send us a Text Message.Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors.At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally.Cool fact: Valentina was named the Standout 35 of Innovate Finance's Women in Fintech Powerlist in 2018.Valentina and Shameer cover topics such as:Understanding the value of comms and PRThe importance of adapting to industry changesLeveraging communications to drive business growthCustomer advocacy and referralsHaving a strong narrative, product market fit, and consistent messaging across all channels and teamsAnd a lot more.Valentina says:“Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.”Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech's growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don't forget to click follow to ensure you don't miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Send us a Text Message.Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change.A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. Join Ian and Shameer as they cover topics such as:Changing your messaging to something new and differentApproaching difficult board conversationsPlanning your media buyingThe importance of data in decision-makingThe balance between being data and creative leadIan's advice for driving growthStaying true to your purposeIan says:“Without purpose, your brand is at risk of being scattergun.”Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube

Send us a Text Message.We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation.Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays.Tune in to learn more about:How to simplify the complex for your audienceSimilarities between sports marketing and fintechBuilding customer trust in fintechEducating your customers about your product valueCreating noise as a challenger brandWhat it means to be truly disruptiveLeveraging customer insights and researchBuilding products that are beneficial to the end userAnd a lot more.Chris says:"Make your marketing something people can buy into.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube

Send us a Text Message.We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today's day and age.Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life.Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit.Join them as they cover topics such as:Can you still gain followers without producing social content?Building community in fintechHow to measure the impact of your content marketing effortsThe beauty of working at a startupCreating emotion through contentHow to draw eyeballs on your contentThe wrong approach to producing contentBuilding trust in fintech and financial servicesLoïs says:~“People choose you because you've created some sort of emotion in them.”~HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube

Send us a Text Message.Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni's career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy.Toni's also leading GoCardless' event series supporting Women in Tech.GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni's also leading their event series supporting Women in Tech.Tune in to learn more about:How to maintain a consistent brand voice across all content Effective channels for content distributionThe role authenticity plays in content creation for fintechsHow fintechs can remain genuine and relatableBrand and tone of voice guidelinesHow to turn customer research into compelling brand storiesHow to build successful brands with mundane offeringHow can we keep pace with changing consumer behaviours And a lot more.Toni says:“Planning matters. It's all about the prep work, the brief you put together, the questions you think of ahead of time.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:

Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth.Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners.A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display advertising, and app and video advertising.Upgrade Inc. is a US-based FinTech company that offers a full range of credit and banking services.Tune in to learn more about:Keeping up with fintech and marketing industry trends Trying out Tik-Tok for the first timeThe compliance factor in influencer marketingMessaging and creativity on Meta and in-appA/B testing and constantly trying to improveAnd a lot more.Ishita says:“One of the things I have found crucial for creative development is the partnership between the marketing team and the creative team.”Subscribe here:

Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content.Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid.After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan recently got promoted to Chip's Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time.Tune in to learn more about:The evolution of your tone of voice The impact of Chip's brand awareness campaignEmotion as a powerful marketing tool How to use content to build an engaged audience and brandThe importance of consistency in content writingCornerstone content, Content production and Customer researchSheridan's advice for fintech content creatorsTurning money talk into a sexy topicSheridan says:“As you grow up and scale, so will your tone of voice.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:

In today's episode Shameer Sachdev, Founder & MD at Growth Gorilla, shares with us his hypothesis on why he thought he could win by adding value no else did at the time in FinTech, the power of diversity when building Purposeful FinTechs, how Growth Gorilla is having impact in millions of customers - despite not having a Financial Services offering, and the one thing we can do as FinTechers to have 10x results in solving for financial stress.After discussing all things impact and purpose deep dive on how we can grow FinTechs during times of turbulence and budget cuts. He shares with us the current key trends and challenges that FinTechs are facing when it comes to scaling and growth, how to craft a bullet proof retention strategy, how influencer marketing and the so called fin-fluencers are here to supercharge your FinTech impact driven by customer demand on financial educational content, and much much more!If you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow and leave a 5 star rating on Spotify and a review on Apple podcasts. Remember to connect in LinkedIn to keep the conversation going.Let's dive into it!

Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna.Previously, Wise's Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE.In 2023, The Heard won the industry's Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry.In this episode, you'll learn about:The role of PR in fintech marketing When should a FinTech brand start thinking about PRHow to create a compelling narrative about your brand The perfect mix of running PR activity The role of b2b influencers in your PR strategyDo you need to work with a brand spokesperson?The impact of PR in crisis managementThe impact of PR on your bottom line

Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast.With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance.Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone. Here's what you'll learn about:Customer feedback and campaign experimentationEffectively repurposing contentMonzo's approach to creating vertical video contentWorking with different media types Building up a testing behaviourTikTok ad creativeKPIs and assessing the effectiveness of your campaigns

We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.If you're in fintech, you've probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.In this episode, you'll learn about:How to stay ahead of emerging trends and technologies AI — replacement or complementary to existing marketing roles?AI's impact on marketing and identity verificationUsing AI for content creation and marketingHow AI will impact the fraud industry over the next few years

Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.In this episode, you'll learn about:Ensuring rebranding will resonate with your target customersProducing content aligned with your new brand Managing content distribution Raquel's advice on B2B rebrandingRebranding and messaging adjusting Subscribe here:

Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.At SumUp, she's empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff.SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding.In this episode, you'll learn about:The definition of taking a human-centric approachRunning global and local campaignsLong-term brand building vs ROIBalancing creativity with data-driven decisionsCreative and performance teams working togetherThe journey of building and growing a brandManaging the challenges of emerging platformsAriana's advice for creating a human-centric FinTech brand  

Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.In this episode, you'll learn about:The mistakes in building a performant teamThe impact of diversity on team productivitySelecting the right creative talentIn-house creative vs creative agencyHarshil's advice on delivering the best creative workHow Harshil's empowers his creative teamsBalancing creativity and complianceHow TotallyMoney stands out from the crowdPerformance marketing vs branding

Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn't work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.In this episode, you'll learn about:Why Henry thinks of himself as a Swiss army knife How Fintechs can build community from day oneHow to turn readers into an engaged communityHow to use channels to build communityThe best way to leverage community to build partnershipsBuilding and attracting brand ambassadorsProving the ROI of your community-building efforts 

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers.She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank.Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more.In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard.Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback,  Bunq's overall growth direction as a brand and how to communicate that to users.Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.Oliver talks about Starling's biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.Shaul and Shameer discuss topics like:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards.Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey.Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry.Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages.Listen to Maria and Shameer talk about building and implementing Loop's go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences.They cover topics such as:

In this episode of WealthTech Unwrapped, Ned chats with Shameer Sachdev, the Founder and Managing Director of Growth Gorilla about digital marketing strategies for FinTechs. They share  their battle-tested tactics for effectively generating qualified leads through a strategic blend of content creation, events and innovative outreach. Listen in!"...build good products, and then just don't tell anybody, and think everyone was just gonna rock up and buy them, which is not true...you can't have sales without marketing." - NedKey-Takeaways:1. A consistent content strategy across owned channels is essential for B2B FinTech lead generation, fostering trust and awareness.2. Experiment with messaging to find the most effective ways to engage prospects, as even small changes can significantly impact response rates.3. While creative tactics can accelerate conversations, don't overlook the basics; accurate targeting and relationship-building are foundational for B2B FinTech marketing success.

In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew's significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful.Join Shameer and Andrew as they dive into:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network.Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what's hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics.They cover:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased.Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times.Listen to Shameer and Karen talk about the mindset shift from running a small business to scaling a business and how Unbiased added +20 billion in assets under management to professional advisors.They covered:

Ladies and gents, the latest Team Talk is fresh out of the oven!Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair.Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering.Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more.Join them as they cover topics such as:

In the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table.Here's what they cover:

Want the step-by-step strategy a link-building expert uses to exponentially grow the traffic of sites? Alan Silvestri of Growth Gorilla joins the Niche Pursuits podcast to share some of his awesome growth tips. He got into SEO and affiliate marketing in 2013 after searching for ways to make money online. He started with affiliate websites and was eventually hired to help the same course creator Alan followed to learn SEO... From there, he found his passion for link-building and started Growth Gorilla. He now works with 10-15 clients in the B2B, SaaS space and has ranking content down to a science. In his interview, he breaks down his holistic approach. Alan describes the 3 main reasons pages may end up in the "content graveyard" (bottom of page 1, page 2, etc.): Not having backlinks Targeting the wrong keywords Not matching search intent or content type with the top 10 ranking results. And he stresses that content quality is important and should be optimized before building backlinks. To fix all these issues, he describes his content promotion roadmap. It's a quarterly process that helps prioritize target pages to build links to over the next 3 months. First, there's the backlink analysis of competitors. He recommends analyzing two competitors, one realistically beatable and the other a North Star competitor that can represent an authority in the niche. This backlink data will help show the difference in percentages of backlinks pointing to the homepage versus internal pages. If competitors are being more proactive with content promotion, they'll likely have more links to their internal pages. But if a website is not ranking, it could also be the site has a lower domain rating (DR), which can be improved by building more backlinks to the homepage. From this data, he describes how you can put together a link analysis report. He uses a three-step process for this, including identifying the link gap, identifying the type of backlinks, and identifying the topical relevance of those backlinks. One tip is to prioritize both page relevancy and domain relevancy for backlinks, but if you can't get both, prioritize page-level relevancy. Plus, he shares that while no follow links may not have a direct impact on rankings, they can bring in a trust signal that is important for a website to have. Building nofollow links can help dilute the backlink profile and build trust for the site. Good places to get nofollow links include directories, social media links, forums, and Q&A sites like Quora. He also shares how to spot and avoid bad links from link farms by looking at content quality, links that the content has, and the main business model of the site. And he also has some great tips on anchor text which can be classified into four main buckets: exact match, partial match, URL, and generic. To improve anchor text, export the backlinks of the top 10 ranking pages for target keywords and classify them into the four buckets to determine the ideal distribution. Throughout the episode, Alan has a lot of great tips and tactics to share and isn't afraid to get into the nitty-gritty details. So be sure to check out the full episode below! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper And as always, this podcast episode is hosted by Jared Bauman, co-owner of 201 Creative SEO Agency - https://www.nichepursuits.com/201creative

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content. In this episode of the Content 10x Podcast, host Amy Woods speaks to link-building expert, Alan Silvestri who is the CEO and founder of Growth Gorilla. He let's us into his world of strategic ‘bridge building' and how he pitches links and ultimately get's his clients' content in front of the right people… Find out: What is a good vs bad link Why quality beats quantity How to start a pitch for a backlink Important links & mentions: Alan on Twitter https://twitter.com/AlanGGorilla Growth Gorilla https://www.growthgorilla.co.uk/ Alan on LinkedIn https://www.linkedin.com/in/alangrowthgorilla/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Alan Silvestri is the Founder and CEO of Growth Gorilla, an agency that provides high-quality content promotion and distribution for B2B SaaS companies. Through quality link-building and content, Growth Gorilla helps companies grow their conversion rates. Before Growth Gorilla, Alan was the Founder and SEO Specialist of Black Swan Digital, which helped SaaS companies and profitable startups get more of their dream leads and customers from Google. In this episode… For SaaS companies, content marketing is fundamental for growth. But what can you do if your content is not bearing the desired results? Many SaaS companies have a marketing team responsible for creating exceptional content. This content grows the business to a certain point, but promoting it is what scales the business to greater heights. However, content promotion is challenging since many companies don't have the time, resources, or know-how. Alan Silvestri recommends using backlinks to promote content and increase conversion. Believing that excellent products need to be found, Alan shares how he helps SaaS companies get more backlinks in their content to increase traffic and sign-ups. In this episode of the Quiet Light Podcast, Joe Valley sits down with Alan Silvestri, Founder and CEO of Growth Gorilla, to discuss promoting content through backlinks. Alan talks about Growth Gorilla and its services, what backlinks are and how to incorporate them into content, and the importance of promoting pages that have business potential.

In today's episode, we discuss Avoiding the “Content Graveyard.” My guest expert today is Alan Silvestri, the founder, and CEO of Growth Gorilla. They help B2B SaaS companies promote their content to get high-quality publishers to link to it, increase traffic and sign-ups, and win at the SEO game. Alan is also a Back to the Future fanatic and daily drives a Delorean. Audio Alan's affiliate marketing building sites in the early days - He built a site debunking health myths using thoroughly researched content. He also created content on hair loss for women. He enjoys working with clients to create content in areas they are passionate about and spreading content on their products. What is The content graveyard - Alan defines content graveyard as unpromoted content sitting idle on Google pages, not adding any value to the business. To avoid this, Alan employs strategic link promotion where they promote specific pages with more potential to rank higher in the short term (90 days). Accessing content with more potential - They get conversion data from the client and use google analytics and their link-building SEO analytics to create a short list of pages with the most business potential. Alan's link-building process: He looks at the pages linked to the client's competition to get a feel of the type of content on topics and subtopics and uses them to find similar pages not linked to any competitor. It provides room for a unique pitch to the competitor to link back. Role of social media in the strategy against content graveyard - They use social media for brand awareness but not for SEO benefits. He recommends that a company or business should seek where people are, such as on Reddit, instead of randomly publishing on all its social media sites. Some issues SaaS Companies have with creating content - Alan observes that SaaS companies have excellent content creation but need to improve on the promotion side. As such, there is a lot of similar content across many SaaS businesses, meaning that differentiation is a major challenge. To go around this, Alan advises that a business should utilize its product within its published content to help and demonstrate to the target audience how to solve a problem with the product. Helping a SaaS company create content - They assess existing content on pages with the most links from a few competitors and establish those ranking well. After that, they develop something similar but with a better spin to resonate better with the audience. How are you using Chatgbt in your business? Alan says that they use it as an assistant for tasks like link prospecting and generating extra sentences or anchor text in articles. However, he laments that ChatGbt is only an assistant, not the real writer, because human input is still crucial in content creation. (The biggest misconception is that content creators solely rely on Chatgbt for creation while it is only part of the human brain extension) Trends in SEO in the year 2023 - Alan predicts that links will have less impact on content promotion. This explains the ongoing shift to actual distribution by seeking communities where people hang out. He believes that artificial intelligence interventions will run most of the tasks, rendering organic search a bit irrelevant (It is a good idea to go where your audience is instead of waiting for it to come to you). Time Stamps (1:25) Introduction to today's topic and show guest (2:34) Alan's affiliate marketing building sites in the early days (5:00) What is the content graveyard (8:15) Accessing content with more potential (10:00) Alan's link-building process (11:30) Role of social media in the strategy against content graveyard (13:24) Some issues SaaS companies have with creating content (16:22) Helping a SaaS company create content (17:48) How are you using Chatgbt in your business (20:21) Trends in SEO in the year 2023

In this episode of The Payments Show Podcast, I spoke to Shameer Sachdev who is the Founder & Managing Director at Growth Gorilla. Growth Gorilla helps Payment Technology companies go to market, grow, and master their market entry. Click through the Chapters Menu at the top of the episode webpage here: http://thepayments.showSummary of topics discussed:1. What's Growing In Payments Tech Right Now?2. Influencers and Creators3. UX and UI4. Improving Conversion Rate Optimisation5. B2B Sales Up To $50,000 With No Salespeople!6. Content Marketing and Google Ads7. Faster Payments vs Crypto8. International Payments9. Go To Market Strategy10. Selling Payments vs Selling WidgetsAnd much more…Details:- Recorded on 20 Feb 2023- Host: Satwant Phull, Founder of Digital Money Lab- Guest:  Shameer Sachdev, Founder & Managing Director, Growth Gorilla[Next Steps]- Get in touch with Satwant: digitalmoneylab.com - Growth Gorilla: growthgorilla.co.uk | @GrowthGorilla 

Let's face it, without website traffic, an online business could not thrive! It's like a brick-and-mortar store without customers. The tough question is - How can you increase your site's traffic so you can earn more? There are multiple ways to do it for sure and one is through link building which Alan Silvestri discussed in this exciting episode. Alan is the Founder and Director of Strategy at Growth Gorilla. Growth Gorilla is a no B.S. content promotion and distribution agency for B2B SaaS companies. They help software companies that are already publishing quality content, get the word out to acquire backlinks, increase traffic and signups. Jaryd and Alan discussed the content distribution system and its process. What content should be promoted and what shouldn't? Where do business owners go wrong when promoting their content? They also talked about link building and how to choose which pages to link build to? What are the types of links, and how to use certain metrics to determine the right approach for your business? How to acquire backlinks in a non-sleazy way? Lastly, Alan shared the ways to repurpose content and the top content promotion strategies.  Is your online business dormant and needs a boost? Tune in to this podcast and explore the ways to double your site's traffic! Episode Highlights 02:07 Fast content production rate than promotion creates diminishing returns!  04:39 The typical problems when doing content promotion 10:09 Establishing what type and how many links a site should acquire 16:39 Alan's best example of increasing a site's traffic! 21:30 Content Distribution System: How does it work? 25:23 How to replicate the success of other businesses?  27:25 Where can you find Alan? About The Guest Alan Silvestri is the Founder and Director of Strategy at Growth Gorilla. Growth Gorilla is a no B.S. content promotion and distribution agency for B2B SaaS companies. They help software companies that are already publishing quality content, get the word out to acquire backlinks, increase traffic and signups. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener  (https://bit.ly/3BusZE3) Connect with Alan Silvestri: ➥ Growth Gorilla ➥ SaaS link building playbook  ➥ AlanGGorilla - Alan's Twitter account and the best place to get in touch with him.  See omnystudio.com/listener for privacy information.

Shameer Sachdev, founder and MD at Growth Gorilla, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about helping FinTechs grow, leveraging all modern Marketing techniques.Here are the key questions for Shameer: Shameer - how did you get to what you do these days? Growth at any cost is behind us for a while. So how do you help FinTechs to grow profitably and sustainably? What are your crucial takeaways from designing a growth strategy? How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2C brand, or are they better off going through the B2B route? Does one still need a website to promote their business? What are the best marketing tools to focus on? Digital marketing, SEO, PR? What about social media? How do you drive conversion from likes to sales? Who are your key clients? How do they differ?  What's the best way to reach out: Shameer Sachdev (LinkedIn) or Growth Gorilla (website)

When creating content for SaaS sites, “build it and they will come” is no longer an effective strategy.  In today's competitive landscape where Google Algorithms rule the roost, SaaS owners need to employ clever SEO techniques to make sure they drive the right traffic to their content.  According to Alan Silvestri, link-building or “digital PR” is one of the most effective ways to get eyes on your content and boost your brand recognition. Alan is the Founder and CEO of Growth Gorilla, an agency that provides high-quality, no-nonsense content distribution and link-building outreach for SaaS companies. In this episode, Alan walks us through the tried and tested framework he uses to build high-converting links and how to modify this framework to suit the needs of different businesses.  Link-building doesn't exist in a black hole, and if you want the best results, you'll need to employ additional marketing and social media strategies to support your link-building efforts. According to Alan, “Effective link building starts with the preparation you do before you even start building links. The first thing, which is often overlooked, is to make sure that your content is top-notch. Then, focus on optimizing your internal linking structure because that can really help to make the most out of the links that you build.” Alan also warns that not all backlinks are good, explaining the desirable qualities and red flags SaaS owners should keep an eye out for, and why quality trumps quantity every time. If your blog content isn't getting the recognition it deserves, then take note of Alan's expert advice on how to open the traffic floodgates and build brand authority through strategic link building. Topics Discussed in This Episode: Alan shares insights into his background and how he ended up working in the SaaS industry (02:51) The unique challenges SaaS companies face when it comes to link building (08:33) The framework Alan uses to build links for SaaS businesses (11:11) How Alan adjusts his framework to suit individual business needs (16:14) The red flags SaaS owners should be aware of when it comes to link building (17:45) The effectiveness of quality vs quantity (22:28) The common link-building mistakes SaaS owners make (24:03) Alan's take on the power of social media vs SEO for building brand authority (27:12) The interesting trends Alan has seen in the SEO industry (31:09) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Growth Gorilla Growth Gorilla Chrome extension Pitchbox Ahrefs Hunter.io Sit back, grab a coffee, and learn how to use link-building to drive more customers to your blog content!

When creating content for SaaS sites, “build it and they will come” is no longer an effective strategy.  In today's competitive landscape where Google Algorithms rule the roost, SaaS owners need to employ clever SEO techniques to make sure they drive the right traffic to their content.  According to Alan Silvestri, link-building or “digital PR” is one of the most effective ways to get eyes on your content and boost your brand recognition. Alan is the Founder and CEO of Growth Gorilla, an agency that provides high-quality, no-nonsense content distribution and link-building outreach for SaaS companies. In this episode, Alan walks us through the tried and tested framework he uses to build high-converting links and how to modify this framework to suit the needs of different businesses.  Link-building doesn't exist in a black hole, and if you want the best results, you'll need to employ additional marketing and social media strategies to support your link-building efforts. According to Alan, “Effective link building starts with the preparation you do before you even start building links. The first thing, which is often overlooked, is to make sure that your content is top-notch. Then, focus on optimizing your internal linking structure because that can really help to make the most out of the links that you build.” Alan also warns that not all backlinks are good, explaining the desirable qualities and red flags SaaS owners should keep an eye out for, and why quality trumps quantity every time. If your blog content isn't getting the recognition it deserves, then take note of Alan's expert advice on how to open the traffic floodgates and build brand authority through strategic link building. Topics Discussed in This Episode: Alan shares insights into his background and how he ended up working in the SaaS industry (02:51) The unique challenges SaaS companies face when it comes to link building (08:33) The framework Alan uses to build links for SaaS businesses (11:11) How Alan adjusts his framework to suit individual business needs (16:14) The red flags SaaS owners should be aware of when it comes to link building (17:45) The effectiveness of quality vs quantity (22:28) The common link-building mistakes SaaS owners make (24:03) Alan's take on the power of social media vs SEO for building brand authority (27:12) The interesting trends Alan has seen in the SEO industry (31:09) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Growth Gorilla Growth Gorilla Chrome extension Pitchbox Ahrefs Hunter.io Sit back, grab a coffee, and learn how to use link-building to drive more customers to your blog content!

After moving on from his career with top brands such as Barclays Wealth and Alexander David, Growth Gorilla's Founder and Managing Director, Shameer Sachdev, struck out on his own and built the fintech growth marketing agency, Growth Gorilla. The agency focuses exclusively on catalyzing growth for courageous fintech.‍Now Shameer is on a mission to share expertise from all corners of the fintech industry and provide The FML Podcast's listeners with unique and valuable insights that can help deliver real results. Connect with Behind Company Lines and HireOtter Website Facebook Twitter LinkedIn:Behind Company LinesHireOtter Instagram Buzzsprout

Keith Perhac: Hello and welcome to Data Beats Opinion. I am Keith Perhac. And I'm here together with Alan Silvestri. He is the founder and director of strategy at Growth Gorilla. And in your own words, Growth Gorilla is a no BS content promotion and distribution agency for B2B SaaS companies. Thanks for joining us on the podcast.Alan Silvestri: Hi Keith. It's great to be here. And so yeah, the no BS part, I actually took it out of the name and I was listening to one of your older episodes where you were talking about and making fun of people that have the no BS part in the name, so it's appropriate as well. We don't have that anymore now.Keith Perhac: It's hilarious. It's so funny how quickly that whole... The view of those things changes. Eight years ago, nine years ago, that was like, okay this is something that's brand new. People are BSing us all over the place. Putting that in, it's like, "Yes, this is a straight shooter." And then as soon as something gets popular like that everyone's like, "Wait a minute. We're all no BS." And it becomes noise at that point. And then you have to find the next one to go onto.Alan Silvestri: Yes, exactly. That's the main reason we didn't want to. We had that for a while. I think we were in the batch of people that were in the first ones to do that, but then it becomes trendy and so yeah, we said just let's leave it.Keith Perhac: Yeah, before that it was, you remember when everything was named Sumo for some odd reason.Alan Silvestri: Oh yeah.Keith Perhac: And then after that it was Sherpa and it was like content Sherpa and all this stuff. And I found out later that Sherpa is a people, in English we always thought, it's a guide, but it's like saying, “Content Indians” or “Content Polish”. It's a group of people. And I was like, "Oh, that doesn't work as well anymore."Alan Silvestri: Yeah. That's one of those SaaS trends, like having the name that finishes with LY.Keith Perhac: LY yep. Yep.Alan Silvestri: Like Calendly basically. Everybody started doing the same thing, yeah.Keith Perhac: Awesome. Awesome. Yeah. Well, I want to talk today a lot about content promotion and that strategy. I mean, most of us follow the, “Build it and they will come” from Field of Dream strategy and you've worked with a number of people like Podia and UpLead and a bunch of others. And just wanted to talk about how people generally go around content promotion, how they generally think about it and then why they're all wrong - and what you would recommend in those cases.Alan Silvestri: Yeah. So I wouldn't say that everybody is wrong. The main thing that we notice with SaaS companies is that they're very good. Well, for the most part, they're very good at content strategy, content production. So they're really good at knowing the types of keywords that they need to rank for. They are good at knowing the different types of pages that they need to publish. So feature pages, the alternative two kinds of pages. But the problem is that, basically once the content is published, they don't really know what to do with it for the most part. So some of them, what they do is they just do a little bit of social media, reposting content into maybe Infographics or articles or podcasts or stuff like that, which is what I would say is the more classic “content distribution”.Alan Silvestri: So, the way that we see content promotion is a proactive way of taking the content and putting it in front of the right people. And for us, what we do is more content promotion with the main focus of ranking pages higher in Google for the target keywords. So it's content promotion/link building essentially. But yeah, the way that we see it is link building done the right way. So for the main purpose of increasing rankings for your main target pages, that can be the pages that can give you the best ROI in the shortest term possible. So this is the difference here between what we do and the standard link building just randomly building links to pages. We have a very strategic approach that we use to identify these pages that are the best pages in terms of ROI for you.Keith Perhac: And how do you go about that? I think one of the problems a lot of places have is they have so much content and they're like, "I don't even know where to start." We have these things that we've spent a lot of time on, but that doesn't necessarily mean that they're good for that type of content promotion. So what's your filtering process?Alan Silvestri: So first off, I like to talk about what I call the “Content Graveyard”. So content graveyard is essentially where content just sits on the website and does nothing for the company. So like you mentioned before, people think that they can just magically keep publishing and pumping out content in the hope they will magically rank, but sooner or later, you will get to the point where you hit a threshold and you will need more backlinks or better on-page optimization, so better keywords and better improve them that way. But the problem - what most people do is they try some link building. They get to a certain point where they think they have worked very hard on it and didn't get very nice results. So they just stop and decide to quit and just keep publishing content in the hope they will magically rank.Keith Perhac: That something's going to magically pop up there into the social almost like Geist.Alan Silvestri: Yeah. Yeah. So this is what we call the content graveyard. So what we found out is the best way to fix this problem is to essentially make it in a way that your content production efforts are supported by a constant flow of backlinks to your most important pages. So the way that we do it is, we identify the pages that are already ranking quite well, maybe page one, page two, page three of Google. And we start building backlinks to those pages in a way that makes sense, obviously. And we have a whole process for that. But the main idea is to try to push those pages higher in the rankings first. So that then once they rank higher, they start to also get backlinks naturally from people that are looking for information on the web.Alan Silvestri:  And so, all of these efforts start to snowball. Sorry. So in a way it looks natural to Google because Google sees that your page is ranking higher, it started getting more backlinks and then more pages start ranking higher, the overall strength of the website in terms of links. So the domain rating or domain authority starts to increase and all of this contributes to making the site rank better for all of the keywords. So yeah, the whole idea is to get this constant flow of backlinks in a way that looks natural to domain and the most important pages essentially.Keith Perhac: Is this something that you see? I think a lot of people when they start thinking about getting pages to rank or SEO, they feel... I think that there's a hurdle because everyone's like, "Oh, it's going to take three to six to nine months before I even see any results." How do you overcome that hurdle when talking with clients or with any starting a new project where you're coming in and it's like, "Is this going to take six months to see anything?"Alan Silvestri: Yeah. So first off, yes. For the most part, it does take a long time. For this reason. We only work with clients at 12-month engagements. So we don't do the three-month test because essentially that doesn't work. So we only, yeah, we only want to work with the clients that know that this takes a long time. So typically what I say is if you are an established company with a high domain rating and a lot of content published already and some traffic and some momentum, then you might be able to even see results in two, three months, depending on the types of links that we do. And on the types of pages that we decide to focus on. So if the company is newer, that typically takes in between six and 12 months to start seeing some momentum. So these are, I will say the typical ballpark numbers that I give to new clients that come to us.Keith Perhac: So when you say high domain rank, what, so that people listening under have an understanding, what is high domain rank in your mind? Because I know a lot of people they look at Ahrefs and everything and they're like, "Oh, I'm doing great." Then they look at their competitors like, "Oh my God."Alan Silvestri: Domain rating for stuff is a metrics at Ahrefs and there's also domain authority, which is by Moz. So it's two different software companies. Each one is slightly different. We focus on the Ahrefs metric. The main reason for this is because the Ahrefs metrics is built mainly on backlinks while the Moz metrics use a few other different factors in there. So it's slightly different, more comprehensive. But since we only work with backlinks and content promotion, we prefer to use Ahrefs metrics. So the way that you typically can identify the domain rating and your need of increasing domain rating is that you need to calculate what we call the link gap between you and your competitors. So you can do some kind of analysis where you essentially determine how many links your competitors have more than you.Alan Silvestri: And you can do this across multiple competitors at the same time. So once how many total links their website has more than you, then you can also calculate how many new backlinks they are building every month. And so all of this data is available in Ahrefs. And so essentially you then sum the two numbers, so the total link gap, plus the new backlinks every single month. And then you can do, for example, let's say that you want to focus on a 12-month campaign, then that you need to close the gap with the total number of links, plus keeping also in mind the new links that they build every month. So you need to do better than that essentially.Keith Perhac: Right, exactly. Exactly. And I think one of the struggles that... And I think one of the benefits of working with someone like you and Growth Gorilla is that like you said, it is a time-intensive thing. And as a founder or as someone who is running the business every day, there's always going to be fires, there's going to be things coming up. And the issue that you then run into is like, okay, this is something that needs to be on clockwork every single day, every single week, doing it over and over. And it's like, it's really difficult to find a two-week stretch -I can focus on something for two weeks, but then can I do it for six months? And I think that's the value that you bring in a lot, not only just the knowledge but also the single-minded focus into that.Alan Silvestri: Yeah. So the way that I typically explain this to the client, is they hire us for the expertise and for the hands that we put into the work. Because something else that we noticed in a lot of SaaS companies, and this is also one of the main reasons why we decided to specialize in B2B SaaS is because most of them have a content marketing department, which is mainly content strategy and content like publishing production, but then they don't have the content promotion department. So essentially, so yeah, they're missing the last piece, which is very important.Keith Perhac: Yeah, exactly. And even with our own stuff and we've built internal processes, we call it the Infinite Content Plan where essentially the idea is we build cornerstone content and then we build out satellite content around that of webinars and videos and audio and tweets and blah, blah, blah, all based around the singular idea. But you're exactly right. It's like, "Okay, we've launched this to our existing list." And then all the other content is out there and then poof, and it's like, then nothing happens. So you're exactly right. That is the bottleneck. That is the challenge because some of us are really good at that and some of us are really not.Alan Silvestri: So yeah, something else that's very interesting. There's a study made by Ahrefs where they found out that 90% of all of the content published on the web doesn't get search traffic basically. And the main reasons for that is - I think three main reason the first one is because it doesn't have backlinks, so that's number one. Second one is because people choose keywords that don't have search traffic potential. So keywords that they think are good, but nobody's searching for them. And the third one is because they are not using the correct content type for the specific keywords that they want to rank for and content type is essentially. So if you have, so for example, let's say that your keyword is called “email templates”, that you want to rank for. And then you look in the top 10 and all of the pages ranking there are so essentially blog articles that are talking about how to create called email templates and some tips and tricks, some examples.Alan Silvestri: And your page, you're targeting called email templates, but your page is maybe a feature page or a product page. So, in that sense, the content type is different than what's already ranking in Google. And so for this reason, it is going to be very difficult for you to be able to rank and compete with the other pages. Essentially something that's very useful to know for everybody is that Google shows you what it wants to rank. So, as long as you look in the top 10, what you see there is what Google wants to rank. The main idea is to try and do something that is like that, but better or maybe with a different spin. We've seen that content that's controversial can rank better as well. So even though it's not the same exact thing, so those are the two main things to keep in mind. So either do it better or doing different than the other people.Keith Perhac: So taking your email template - instead of having 10 templates, it's like “Why email templates should never rank” or “Why you should destroy all your email templates” or “10 email templates you should never send” … that kind of stuff.Alan Silvestri: Yeah. Correct.Keith Perhac: So this is something that I think, especially in SaaS, that we run into a lot and I think less so for like Infoproducts and stuff, but very much in SaaS, where we have our content engine that is mainly blog based or article based or whatever that is those listicles they're trying to hit keywords. But we as business owners and people who are like, "Okay, we need to improve the business side. We want to focus on feature pages." Like you're saying, we want that 10 email templates - we don't want them to go to a blog article. We want them to go to our feature page. And that's a fool's errand because that's never going to rank, so how do you balance that when you're talking to a company that is no, no, no, we don't want blogs we want signups?Alan Silvestri: Yeah. So first thing to mention is we only work with companies that already have a content strategy where all of the different stages of the funnel are being covered. So they will have blog articles, they will have essentially all the different types of pages. So in case, we get a client that wants to work with us, but they only have product pages. We tell them, please go to these guys …. Keith Perhac: Come back when they can.Alan Silvestri: Yeah. So come back when you're ready. That said there are ways to build backlinks to product pages. It's probably like 20% of what we do just because it's more difficult. The main way to do that is through guest posting, which is probably the oldest link-building strategy out there. But the good thing about, guests posting is that you are building backlinks through new content that you are publishing.Alan Silvestri: So you have control over the link, the anchor text and everything that you do inside that article. What we do instead is we do link placements in existing content on the web. So, in our case, we don't have full control over the link. We can't typically ask the website to change the anchor text or change the text because it's an existing article. So what we do is simply find the articles that are already perfectly written and structured for the link that we need. But yeah. So if you want to build links to product pages, the best way is probably guest posting. Just because you can be sneaky and add the link in there. Yeah. So you can control that. That said, we typically tell clients that they should be focusing on all three stages of the funnel. So typically start from the middle, then move to the bottom. And then once you have more revenue coming into the door, you can go back to the top of the funnel and get more traffic to attract more and newer customers that way.Keith Perhac: Yeah. So when you are looking at optimizing for articles and for content, how do you then talk to clients as far as… people are reading these blog articles and then ….what? So how do you then build a strategy around,... someone's coming into this article, this is what... Do you give advice on, here's what you need in the article in order to bring them into being a trial or a customer?Alan Silvestri:  So no, technically. So the other thing is we typically want to work with companies that have a process or something in place to be able to measure the ROI from the content. So typically either having goals in Google Analytics that can measure how many visitors are going from a block to a sign up essentially. So then what we simply do is we, so we start off by defining the strength of the website and we call it the keyword difficulty baseline. So, if you check Ahrefs or some of those tools, they have a keyword difficulty metric, typically easy, hard, and all that. And then what we do is we, so we have a process to be able to define the strength of your site at any specific time. So we know what kinds of keywords your website can rank for, with the current domain rating that it has now.Alan Silvestri:  So with that data, we can then segment all of the main keywords that your site is already ranking for and be able to focus on the ones that are the easiest ones first. So it's not like just speaking and taking the Ahrefs like buckets of difficulty, because those are very generic. This is specific for your website. So it works better. And it allows us to focus on the easiest pages first, so we're able to rank those higher in the next 60 to 90 days typically. So then yeah, what we do is after we have defined this websites strength, we can do... So we export all of the pages that are ranking, for example, from position four to position 20 or 30, so page one, page three. Then at this point we get back in touch with the client and we ask for their input on which pages they think are the most important for them from a business standpoint, because this is like data points that we don't have typically.Alan Silvestri: So this is good to have the input from the client, so they can tell us, "Yes, this page is converting very well. So we would like to focus on this one and all that." So at this point they can also send us their conversion data that they have. So the Google Analytics spreadsheet CSV and we can match it to the pages that we have left in the list. So then at this point, what we do is we have a short list of pages that are, so yeah, they're already ranking well, page one, page three, that the clients told us that they have a very good business potential and ROI potential. What we do next is we take each of those pages and we do what we call a deep dive analysis. So we make sure that the page is matching the searching intent for the keyword that is matching the content type that we were talking about earlier.Alan Silvestri: And that also it's matching or that it better than the content quality. So for content quality, we use Surfer SEO, it's like an SEO audit tool that can give you a content quality score. So that then, so if you need to, you can maybe add more keywords in the title, in the body. You can add internal links to improve the onsite optimization for the keywords. Because the whole idea is that the backlinks that we build are going to be more effective if the technical and the on-page side of things is better.Keith Perhac: Right.Alan Silvestri: So we try to come in once everything else is taken care of essentially.Keith Perhac: Right. And do you lead people through that? Because I think that's one thing that a lot... Even if you have a content strategy, even if you know what's happening, there's always holes in this. And this is one of the things that I think is a struggle with content marketing and really any sort of digital marketing is that there are so many things-  like people might have all their keywords dialed in, but they don't have their schemas installed or they don't... Like, there are so many pieces. Do you help people walk through that? Because there's always a lot of low-hanging fruit.Alan Silvestri: Yeah. So, we get started, as I said, trying to do a discovery process. So we really try hard to find companies that have everything or as much as possible of their other stuff taken care of, because otherwise, we would have to do 10 different things.Keith Perhac: Start from the beginning. Yeah.Alan Silvestri:  Yeah, yeah. That said, there are a few companies that are newer and they don't know some of these things. So what we do is we can point them to other people that can help them. Or we have a quick checklist of the main things that they need to have covered. So it's part of the onboarding process. We have this checklist and the client survey. So they can tell us no, this thing we don't have it or this is not working at the moment. So then we can point them to someone else that can help. So basically fix it before they come into work with us.Keith Perhac: Yeah. So, what is some of the best advice you would give for someone in both cases where they want to come work with you, but they're not sure if they're ready. What are some of the things that you would say, look, get these five things in line and this is going to build that foundation so that we can do our job the best, what would those be?Alan Silvestri: Yeah. So first off I would say having the technical aspect covered, so the site is fast, it is loading fast. The site looks good as well. So the design aspect is very important, especially. So if you're trying to get people to link to your content, the content really needs to look good because unfortunately, people do judge a book by its cover. So yeah, that's very important. Having a super-fast snappy site that looks good and modern. And then the second thing is to have a content strategy in place that as I was saying before, covers all three stages of the funnel. So you should have your top of the funnel content, the middle like reviews, alternative to, and all of the how-to guides, plus the feature pages and all of the bottom of the funnel pages. Once you have-Keith Perhac: Real quick. Yeah. When you're talking about top of funnel, you're talking about essentially SEO content, that is something that hits those 2:00 AM search queries, something like, I need an email template or I need, what's the best thing to use for X? Those types of contents, yeah.Alan Silvestri: So those, I would say it's middle, it's more of the middle of the funnel because people are in the consideration stage. So they're looking and searching for solutions. So the top of the funnel is, so I would say is the type of content that is more generic and broader in a way, but it has to do with your niche, with your industry and the problem that your software solves. All of those topics are very useful to attract new people that maybe still don't know that they have this problem. But then by reading the content they are like, "Oh, okay, so maybe I need this." And then they dive deeper into the middle of the final content, so discovery. They start to look for alternatives. And then the final part is the bottom of the funnel where they essentially either know your name, so they are just ready to buy or they are looking for alternatives and competitors and stuff like that.Keith Perhac: Okay. Awesome. And then, sorry, I interrupted when we were talking about the content side. And then, so we talked about the technical side, we talked about, okay, they have the full funnel, top, middle, bottom of content. And then what else would they need before they really are able to make this work with you?Alan Silvestri: Yeah. So the last thing is those three things that we mentioned before. So once you have the content, you should make sure that the content is matching the search term, the content type and the quality as well, for the keywords that you want to rank for. Once you have all of this ready, then you're ready to build backlinks and promote the content because the structure is essentially solid.Keith Perhac: Right. And that's a guide that you also provide and help people through when they start working for you. It's like, we went over it now, but it's also like, okay, when you start working together, here's the checklist of the 20 things, look at these, make sure you're-Alan Silvestri: So we do this with the sites that are the more new, so yeah, new companies that are just starting out, maybe they have five, 10 articles on the blog. So it's still a good time now to let them know about these things so they can work on it. Because otherwise if the company is already a little bit established, maybe they already have 30, 40 pages on the site, then it will take too much time for them to fix everything and then come us. So in this case, I just tell them, come back to us in next quarter, maybe once you fixed all of these things.Keith Perhac: Got it. Interesting. So once someone gets that together, what would be some of the first things that you would really recommend looking at or doing in that outreach? Is it just like, okay, once all your ducks are in a row, is just continual outreach to the right people and finding the right content to get those backlinks to, is that really the magic that you bring there?Alan Silvestri: So the magic I would say is more into the strategy. So the three main problems that most SaaS companies have with content promotion and links is, number one, they don't know which pages to promote and in which order, and this is the solution is what we discussed now. So by being able to identify the pages that have the most potential from an ROI standpoint, the second problem is knowing the types of links that they need to be able to rank these pages higher. And the last problem is having a system and a process to do basically the work.Keith Perhac: Do the whole thing, yeah.Alan Silvestri: Yeah. So number two. So knowing the types of links is something that is quite of a technical thing to do, but this is where an agency like us can come into place and be very useful. So what we do is we have a process where we analyze all of the competitor backlinks and we can identify the main metrics that these backlinks need to have for you to be effective. So the domain rating that the backlinks need to have the type of traffic, the URL rating, so - the strength of the page and not only of the domain and then things like topical relevance. So knowing the types of anchor text that the backlinks need to have. The distribution of the anchor text and the distribution between links that are pointing to your homepage and links that are pointing to the internal pages, like blogs and stuff like that. All of these things, you put them together, we have a report for this, that then we use, and that's going to be determining the whole outreach that we do.Keith Perhac: Right. To me, this is the most fascinating change in marketing over the last 10 years. Because you just explained things that, I mean, I know how backlinks work, but now you're talking about anchor position and what is the relevance score and just how often you're doing anchors versus regular, like all this stuff.Alan Silvestri: Yeah. Yeah.Keith Perhac: And it's so in-depth and it's so outside, if you're not an expert in this, there's no way that you're going to be able to understand and manage this because marketing has honestly gotten... Like when I started doing digital marketing, it was like, you have one person doing the landing page design and the SEO and probably writing a bunch of the content. And now it's gotten so expert-based, you have to have an expert to get into any points of these because you can't do the general anymore. You can't do general optimization.Alan Silvestri:  Because the main problem is the thing that media has become so democratized now that anybody can just publish anything they want. So there's so much stuff published around that, I don't know how many millions of pages are published every day. To be able to really compete and stand out, you really need to dive deeper basically into all of these things.Keith Perhac: And it is, it's standing above the crowd. So do you know Stack Overflow on the web?Alan Silvestri: Yeah.Keith Perhac: Yeah. So there are a number of different Stack Overflow. It's not even clones. They just scrape the information off of Stack Overflow and they rank higher than Stack Overflow now because they've been able to game that system. And because they understand at a deeper level what Google is looking for and they're able to produce that and it's mind-blowing.Alan Silvestri: Yeah, yeah exactly. So, everybody says that SEO is dead, but actually, it's just that Google has changed. And so SEO is changed with Google as well. So yeah, that's the thing you really need to be constantly on top of things and things change super fast. So this is, yeah. Another reason why having somebody that's dedicated to only this is a good idea.Keith Perhac: And it stops the things of, because you're in the know, you understand all this stuff, so it stops the, "Oh, my page rank just dropped on the 15th. Why?" Because we don't know because it's this black box of Google, but as someone who's invested and working every day, you're like, "Okay, I've seen this against..." So when I was back doing some of this stuff, I was able to say, "Oh, look, all of our clients in healthcare saw this drop." So obviously Google put out something that hit health systems as opposed to other ones and be able to see that at a macro level, which as an individual, like me doing a SaaS company, I can't do.Alan Silvestri: Yeah. Yeah. And so the other thing is, you really need to be a specialist, but also be able to know when your specialization is not enough. So we just recently did a test with this client and we were building links to this page of them. But the page wasn't ranking higher than position four, three or something like that. And number one was a competitor with a page that has zero back links. And the domain rating was even lower than the client. So they're like, "Okay, what's happening, what's going on?"Keith Perhac: What the heck?Alan Silvestri: Yeah. So we found out that the only reason why the clients wasn't ranking higher is because they didn't have one of the keyword variations inside the title. So we just did a test. We simply added the keyword in the title. And basically once the on-page optimization was done properly with this extra keyword-Keith Perhac: Just up to number one.Alan Silvestri: So yeah, it's like finally the backlinks were able to unleash their power and the page shot up to number one. And the competitor basically disappeared after a while.Keith Perhac: How do you even go about figuring that out though? Was it just testing or like? It's mind blowing.Alan Silvestri: So basically every month we reassess and make sure that the roadmaps, the strategy that we have with all the pages is - still working. So we saw that page wasn't ranking higher and so there was basically a delay compared to the expectations there. So we ran the on-page audit tool, again, Surfer SEO. And we saw that the only difference between them and the competitor's was from the on-page side of things. The lack of that one yeah, related keyword in the title.Keith Perhac: That's crazy. That's absolutely crazy. So then I guess what would someone who wants to get started with this, we talked about, okay, what should you have at the beginning? What should you have like to get all your ducks in a row before you work with you or with Growth Gorilla? What advice would you give for people who are looking to get started with this, who maybe aren't ready for that? What's the number one piece of advice you would give for someone who's like, "My ranking just sucks. We're not getting the traffic we want, we're having to pay for ads to supplement that. I want to get out of the ad game." What should they do? What's your number one piece of advice?Alan Silvestri:So the first thing that most SaaS companies can do themself straight away, is try to increase their own domain rating. So the best way and the easiest way typically to do that is to try and get placements in all of those listicals or list articles that are mentioning best 10 tools for customer service, for example. So find out the main industries that your software covers. You should know them already. If you found product-market fit. So then it's simply a matter of finding all of these articles. So you can do searches for like best tools for this, best tools for that. And then you can get all of them into a list, make a note of, for example, what this article is missing or what this article is covering, the specific angle, maybe. So you can use that to pitch the inclusion of your tool in that specific list.Alan Silvestri: So maybe the list is the “10 Best Tools for Busy People”. So find a way to say why your tool is good for busy people so that they will get you placed inside that list. So all of these list articles are very good because you would get a link to the homepage and that typically increases the domain rating, the strength of the whole site. And then once you've done this for a while and you capture like all of the opportunities that you could, then the domain rating will be higher. So then all of the other content that you have should start ranking higher. So maybe it will get to page two, page three, something like that. So at this point you can start doing the process that we talked about before. So identify which ones of these pages that are already ranking well without back links have the most potential for revenue for you.Alan Silvestri: And then you can focus on those first, push them higher in the rankings and then move on to the other ones as well. The important thing to mention for people that are just starting out with this, is to find an outreach process or template or method that works for you specifically for your situation. Because the thing with link building and content promotion is there's a ton of different strategies and tactics and all of that stuff out there, like broken link building, guest posting. So, none of this will definitely work a hundred percent for you. So it's just a matter of finding what works for you. So you can try a couple of them and see which one you think works best, basically.Keith Perhac: Yeah. Awesome. Awesome. Thanks. I actually have one thing. I've got to show this because this is probably the most amazing thing I've ever seen. So this is your website and this is the most amazing Vaporware Eighties Aesthetic that I've ever seen. And I just got to ask why? It's so cool. I love it. I love it. But I mean, you've got the posters behind you and everything, how did this come about?Alan Silvestri: So I've always been very much into the eighties. I was born in 1986, so it's not like I'm an eighties kid, but yeah, I got, so yeah, the leftovers from that, I would say. Then I'm Back to the Future fanatic. That's like my main obsession. I have a whole sleeve tattoo that's just Back to the Future stuff basically. The wall in front of me is all Back to the Future stuff. I do have like here, for example, a little-Keith Perhac: Oh, nice. Love it. Love it.Alan Silvestri: So yeah. Then I was able to buy a DeLorean as well, two years ago. That's my main car that I use every day. I go grocery shopping with it. So you could tell I'm really into that mood and yeah, I mean, so it was just like a natural progression to have the agency and the business reflect yeah, the way I am basically.Keith Perhac: That's awesome. So have you put a flux capacitor in your DeLorean?Alan Silvestri: Not yet because I still spending a lot of money to fix the actual car, but yeah.Keith Perhac: I mean, at this point, it's what a 40 year old car I think.Alan Silvestri: Yeah. 41 years old.Keith Perhac: 41. Wow. That's crazy. Awesome. Alan, thank you so much. So where can people find you online? So we're going to link to Growth Gorilla. Where else should people find you online?Alan Silvestri: Yeah, the main place is the website. http://growthgorilla.com and then my Twitter account is @AlanGGorilla   Those are the main places.Keith Perhac: Awesome. Alan, thank you so much for taking the time. Pleasure talking to you as always.Alan Silvestri: Thank you, Keith. It's been great.Keith Perhac: Take care.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGrowth Gorilla — Alan's companyAhrefs, Majestic SEO — tools for link analysisHARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)Follow Alan on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Does link building have to be haphazard, or can there be a more systemic approach? In this episode we talk to Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.Visit our website for the detailed episode recap with key learnings.Growth Gorilla — Alan's companyAhrefs, Majestic SEO — tools for link analysisHARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)Follow Alan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

In this episode of The SaaS SEO Show, we've interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building.Here's what you're going to learn: When B2B SaaS companies should invest in content promotion & distribution How to measure the ROI of link building How B2B SaaS companies can find growth tactics that work for them Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.

Alan Silvestri is the founder of Growth Gorilla, an agency that provides in their words no BS content promotion for B2B SaaS companies. Show Notes: https://saasclub.io/299 Join Our Email List Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free SaaS Club is the community for early-stage SaaS founders and entrepreneurs. https://saasclub.co/join

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.  Now on to my guest for today, Alan Silvestri, founder and CEO of Growth Gorilla, a content promotion and distribution agency for the SaaS space.  Alan put in nine years as an electrical engineer in Italy before making the jump to entrepreneurship. He quickly learned that he didn't like working at an office job; he also wanted to be able to take time off to tour with his band. He turned to the internet and started learning skills in SEO and website building. One of his course teachers took him on as an apprentice, enabling him to further develop his expertise, particular in link-building. He created efficient processes and eventually started his own agency so he could finally quit his day job. Alan credits his interest in American popular culture with helping “push him over the edge” into entrepreneurship. He also believes that for an entrepreneur, “the stress of staying the same is more than the stress of change.”  Growth Gorilla has a very specific mission: to provide content promotion and distribution through SEO and backlinking for SaaS companies. Alan believes that having a specialization is key. He also encourages companies to keep their language simple if they want to engage new clients.  Now, let's get better together Actionable Insights Alan shares the questions he's asked himself, and periodically asks himself, to make sure he is heading where he wants to go: Picture yourself where you want to be in a few years and ask why. Getting in tune with your why will help you to stay the course.  What are you good at? What are your strengths and weaknesses and how are they serving you?  What are your values? When making decisions about what projects to pursue, Alan assigns a score according to his values to make sure he's doing what he most wants to and will most help him get where he wants to go. Our values change over time, so it's a good question to periodically check in on.    Links to Explore Further Growth Gorilla  Alan Silvestri on LinkedIn  Keep In Touch Book or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices

 In today's episode I'm chatting with Shameer Sachdev, founder at fintech marketing agency Growth Gorilla. Growth Gorilla does growth marketing, channel strategy, paid search, email automation and a whole host of other marketing services. They've worked with over 25 fintech companies and have worked with companies such as Wayhome, PrimaryBid & Change Invest.We do a deep dive into what fintech marketing really is, how to take a fintech company from an idea, to product market fit and to a scale up, and finally how fintech companies can make the right decisions based on data and analytics.It's an episode that is jam packed with tips and actionable advice for anyone who's marketing a fintech company, so make sure to tune in till the end.Growth Gorilla's website: https://www.growthgorilla.co.uk/Shameer Sachdev on LinkedIn: https://www.linkedin.com/in/shameersachdev/