Podcasts about rhinoceros success

Adam creates a hypnosis session inspired by a book called Rhinoceros Success by Scott Alexander which Adam read over 25 years before. The book uses a rhino as a metaphor for focus, resilience, determination, and massive action-taking - and Adam uses these principles in this original hypnosis session.  Adam's course Hypnotic Wealth can be found here: https://www.adamcox.co.uk/hypnotic-wealth.html  Coming Soon - The Hypnotists's Secret Circle: Adam will soon be launching a new low-cost membership to access his entire hypnosis archive without the intro, outro, and explanation and an exclusive community only for members. In the meantime you can secure a free sleep download here: https://tr.ee/MCuZqKPnEg  Adam Cox is one of the world's most innovative hypnotists and is known for being the hypnotherapist of choice for Celebrities, CEO's and even Royalty. To book a free 30-minute consultation call to consider working with Adam go to: https://go.oncehub.com/AdamCox Adam's rates for hypnotherapy in pounds and US dollars are here: https://www.adamcox.co.uk/hypnotherapist.html  You can contact Adam at adam@adamcox.co.uk Further information on Adam is here: https://linktr.ee/AdamCoxOfficial  Tags: Adam Cox, the hypnotist, NLP, asmr, hypnosis, hypnotherapy, hypnotist, stress, sleep, worry, meditation, guided meditation, hypnotism, anxiety, hypnosis for abundance, hypnosis for business success, hypnosis to feel enthusiastic about business, hypnosis for financial success, wealth hypnosis, abundance hypnosis, manifestation hypnosis, rhino success, rhinoceros success by Scott Alexander, 

Stay away from the latest productivity hack! Tom Krol's got the real deal in this episode. He'll prove to you that reading is the key to unlocking a whole new level of you – in business and beyond. We're talking eight powerful pages a day, starting fresh each morning. Learn how to pick the perfect books and craft a reading routine that sticks. This episode is more than actionable tips – it's a call to action for a mind-blowing transformation!—————Key Takeaways:[0:41] Introduction[1:20] The power of “reading”[3:47] Dedicate reading 8 pages per day[4:39] Read first thing in the morning[5:18] Be careful about what books you read[6:36] Start with simple books[9:10] How reading evolved through history—————Resources:•Book Recos at: www.coachinginc.com/21books •Rhinoceros Success by Scott Alexander•Dream First Build Later by Ellen Marie BennettCheck out www.coachinginc.com and turn your coaching passion into a thriving business! If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

In this episode of the Connected Leadership podcast, Andy Lopata welcomes David Hyner, a researcher and speaker with a passion for helping people set and achieve massive goals. David shares insights from his extensive experience working with diverse groups, from school kids to senior business leaders, and emphasises the importance of having fun in all endeavours. Andy and David discuss the concept of goal setting, challenging the widely accepted notion of SMART goals, emphasising setting realistic and achievable steps for big projects. Drawing from his research and interviews with over 258 top achievers, David highlights that successful individuals prioritise setting and achieving massive goals over SMART goals. He highlights the importance of combining effective goal-setting processes with the right mindset and behaviours. David talks about his personal journey, including his struggles with education and his transformation into a purpose-driven speaker. He shares heartwarming anecdotes of former students reaching out years later to express gratitude for his impact on their lives. David emphasises the similarities between working with school kids and senior leaders, stressing that both groups share insecurities and doubts. He advocates for leaders to connect with younger generations, leveraging reverse mentoring to prepare for the changing landscape of the workplace. He goes on to outline his steps to massive goals, emphasising the importance of breaking down goals into manageable steps and tackling the most challenging tasks first. He encourages listeners to prioritise personal development and maintain a mindset focused on growth and service. Andy and David probe the significance of taking action, seeking support, and embracing accountability on the journey towards achieving massive goals. David emphasises the importance of tackling the most daunting tasks first, referred to as "eating the sprout," and adopting a "go rhino" mindset, inspired by Scott Alexander's book, "Rhinoceros Success." Andy shares practical insights, such as the "ten-minute test" for utilising LinkedIn effectively, highlighting the impact of consistent small actions over time. They discuss the role of mentors, citing examples from personal experiences and emphasise the power of mastermind groups in providing diverse perspectives, fresh ideas, and crucial accountability. David elaborates on the historical origins of mastermind groups, tracing back to the Lunar Society, and stresses the transformative potential of surrounding oneself with individuals who challenge and support growth. Both David and Andy underscore the importance of seeking support, overcoming insecurities, and embracing accountability as essential components of success. Throughout the episode, Andy and David's lively discussion underscores the transformative power of goal-setting and the importance of fostering connections across generations to drive positive change. Listeners are encouraged to reflect on their goals, identify areas where they need support, and take proactive steps to engage with mentors, join mastermind groups, and commit to consistent action towards their aspirations. Resources to assist you in setting up and managing successful mastermind groups can be accessed through the links provided below. How to set up & run asuccessful mastermind group By David Hyner The Quick Reference Guideto Mastermind Groups by Andy Lopata Connect with Andy Lopata Website Connect with Professor David Hyner Website  

5 books to read.Surprise!  This episode has a lot to do with Motivation.5 Books to help Motivate:1. Duel in the Sun by John Brant2. Born to Run by Christopher McDougall3. Rhinoceros Success by Scott Alexander4. All Creatures Great and Small by James Herriot5. The Kid Who Climbed Everest by Bear GryllsAlso,How is Wolfman's New Year's Resolution going?How many Pull-ups can Wolfman do?What was Maverick's unusual workout?What distances are Maverick and Wolfman considering racing next?Support the Show.Thanks for listening to Running with Maverick and Wolfman. If you are enjoying the podcast please like and share on facebook, X, follow on instagram and support the show. Thank you to those who have supported already.If you have questions please e-mail or submit them on facebook or instagram. Thanks!This podcast if for informational purposes only and should not be considered professional healthcare advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. This podcast is not intended to replace medical advice. The views expressed in this podcast may not be those of the hosts or the management.

Dive into this fiery episode of Gathering The Kings podcast with our guest, Caleb Cowart, the President at TNS Solutions - Powered by AeroBarrier. A key player in the construction industry, Caleb spearheads the distribution of AeroBarrier, a cutting-edge energy efficiency solution geared towards residential new construction. He's not just an industry titan; he's also a devoted family man, balancing a successful career with a beautiful family of four.In this episode, we ignite discussion on some ground-breaking topics. We get to explore the latest innovations sweeping through the construction industry and the art of nurturing customer relationships that stand the test of time. Caleb shares his profound insights on the power of self-reflection, understanding your motivations, and the importance of acknowledging and encouraging your top-performing employees. Don't just stand there, hit play and get ready for a mind-altering ride!During this episode, you will learn about;[01:00] Intro to Caleb and his business[02:12] What is the burning desire inside of Caleb that keeps him pushing?[03:33] How does Caleb want to change the construction industry?[11:15] The journey that has brought Caleb to where he is today[13:36] How does Caleb build relationships with his clients?[19:49] How to walk the line between getting walked all over and being the hero with your clients[22:13] The value that Caleb finds in self reflection[25:30] A good business decision that Caleb has made[33:07] Caleb reflects on a bad decision that he has made[37:09] Caleb's recommended business resource[40:49] How does Caleb obsess over his family while obsessing over the business at the same time?[43:46] What advice would Caleb give to the younger version of himself?[44:32] How to connect with Caleb[45:30] Info on Gathering The Kings MastermindNotable Quotes"I believe we all possess a basket full of bad ideas, and thankfully, we didn't pursue those." - Caleb Cowart"I feel that 'I've always done it this way' is perhaps the most dangerous phrase in our language." - Caleb Cowart"In business, whether you're delivering a product or service or even in a friendship, I believe everyone has to win." - Caleb Cowart"I firmly believe that passionate people can make the impossible happen, they can disrupt the norm, and they can weather the storm." - Caleb Cowart"To grow, you must trim the branches of the tree, even if it hurts." - Caleb Cowart"With a beard like yours, you have a duty. A great beard comes with great responsibility." - Caleb Cowart"Regardless of your culture or leadership style, I believe you should inspect what you expect." - Caleb Cowart"I relish being in the presence of casual greatness." - Chaz Wolfe (Host)"'Look good, feel good' is something I learned a long time ago in sales. Even when I was in inside sales, and they couldn't see me, I would still dress in a suit and tie because it made me show up like a freaking stud." - Chaz Wolfe (Host)"Regardless of your culture or leadership style, I believe you should inspect what you expect." - Chaz Wolfe (Host)Books and Resources Recommended:Alexander, Scott. Rhinoceros Success. Andrews McMeel Publishing, 1980.Rhinoceros Success :...

In this captivating episode of Business Innovators Radio, host Marco Salinas sits down with renowned marketing expert and successful serial entrepreneur, Steve Sipress. With over 35 years of experience, Steve has built numerous successful companies while guiding and assisting ambitious business owners, entrepreneurs, executives, and sales professionals from various industries around the world.Marco dives deep into Steve's journey and mindset, shedding light on the story behind the rhinoceros symbol that has become synonymous with Steve's brand. Inspired by the book “Rhinoceros Success” by Scott Alexander, Steve explains how he adopted the rhino mindset—a mentality of tenacity, resilience, and unwavering determination that sets entrepreneurs apart from the herd of “cows.”The episode delves into the power of magnetic marketing, a concept that Steve passionately teaches and implements in his own businesses. He shares how building a distinct personality and character for oneself is crucial in standing out in today's competitive landscape, even for seemingly commodity-based businesses.Steve's transparency shines as he candidly shares his own setbacks and failures, including the collapse of his fantasy sports game company and periods of homelessness. From these experiences, he has gained a unique ability to spot warning signs and guide entrepreneurs through challenging times, providing invaluable insights and strategies for success.Throughout the conversation, listeners are encouraged to embrace the rollercoaster journey of entrepreneurship, as Steve emphasizes the thrill and excitement of living life to the fullest. As the conversation unfolds, it becomes evident that Steve's passion for teaching and helping others stems from his heart, making him an invaluable resource and mentor to countless business owners.If you're seeking inspiration, practical advice, and the motivation to unleash your inner rhino, this episode is a must-listen. Join Marco Salinas as he explores the captivating world of entrepreneurship with the dynamic and unapologetic Steve Sipress.Listen now to gain insights from a true industry expert and embark on your own journey toward success.To learn more about Steve visit his website:https://www.TheWOWStrategy.comSource: https://businessinnovatorsradio.com/unleashing-the-rhino-mindset-a-journey-of-entrepreneurship-and-resilience-with-steve-cypress

Monday Night Live: PART 2 - Derek Arden interviews David Hyner, More Discussions in this Interview ListsIn part 2 of the interview, Derek Arden asks David Hyner about the concept of making lists and crossing off tasks. David advises doing the hardest, scariest tasks first and using reverse psychology with to-do lists, which he calls the "third of 1% rule in emotional intelligence." He recommends eating the "frog" or "sprout" first to increase productivity and achieve more. Going RhinoDerek Arden asks David Hyner about the concept of "going Rhino," which comes from the book "Rhinoceros Success" by American author Scott Alexander. David explains that according to Alexander, 97% of people behave like cows and only 3% behave like rhinos. Cows are content with staying in their comfort zones and doing what they've always done, while rhinos are driven to charge toward their goals and aspirations. The world of positive psychology has shown that the 3% of people who behave like rhinos outperform the other 97% by a wide margin. David urges people to tap into their inner rhino and charge toward their goals, even when it's hard work. He reminds listeners that they have all had moments of exceptional performance in their lives and encourages them to strive for that level of excellence more often. ResilienceThe third question from Derek was about the increasing lack of resilience among teenagers and university students, and why this might be happening. David suggests that there has been a borderline tsunami epidemic of a lack of resilience, and emotional and mental well-being among young people, particularly those in their early years at school and college. He believes that this may be due to the fact that during the lockdown caused by the pandemic, kids looked to adults for how to respond, but as adults were equally uncertain and scared, the children withdrew into themselves. As a result, they now lack a term of reference for how to behave in times of crisis, and they withdraw as a protection mechanism as soon as they experience any kind of challenge or resistance or something that scares them. David also says that some psychologists and neuropsychologists have confirmed that this lack of resilience may be due to a lack of role models and examples of how to respond to crises. Sedona TechniqueIn the final discussion, David Hyner talks about the Sedona Method, which is a way of letting go of stressful situations by identifying where tension is located in the body and imagining it as a physical object, which is then displaced into a pen. He explains that the Sedona Method can be used to reduce stress, anxiety, negative feelings, and physiological tension quickly. He also suggests that people use these techniques to help others who may be struggling with resilience. Derek Arden https://derekarden.co.uk https://negotiatorspodcast.com https://www.linkedin.com/in/negotiatingexpert/

Dr J gives us an in depth look at what it means to live like lion. Based on his reading of Rhinoceros Success by Scott Alexander, Dr J has discusses another animal missing from Scott Alexander's book, The Lion. Want to read this book click the link below:https://www.abrodaciouslife.com/resourcesWant a free daily Brodacious Journal, sign up for our newsletter:https://www.abrodaciouslife.com/Follow us on Instagram at:https://www.instagram.com/abrodaciouslife/Welcome to today's show! Take a moment to like and subscribe to our show. Get ready for topics of Faith, Family, Freedom , Finance, and Fun! It is time to live A Brodacious Life! We invite you to subscribe to our show on the platform of your choice. Find us on Instagram at @ABrodaciousLife and online at ABrodaciousLife.com. The show may be over, but your journey now begins! See you next week.

Meet Josh Nicodemus, a king in the remodeling and real estate investment industries. He's built TWO seven figure businesses while prioritizing being patient, gracious, and humble. Josh is the owner of Valor Property Group based out of Niceville, FL. He focuses on flipping and buying real estate, but still considers himself a ‘hammer swinger,' due to the unique mindset he has around flipping houses. In today's episode, he shares with Chaz his journey from warrior to king, the importance of taking care of your team before yourself, and the core values that affect his business relationships that have allowed him to grow such successful businesses. Tune in today to learn how to grow your business! During this episode, you will learn about; [1:30] Intro to Josh and his Josh's businesses [3:15] Why Josh keeps moving forward [5:00] The path of warrior to king [7:40] Taking care of your team before yourself [9:20] How Josh got started as an entrepreneur [11:40] Where Josh's entrepreneurial journey began [12:45] KPI's [14:30] The importance of knowing your strengths [16:30] A game changing decision for Josh [18:30] What Josh looks for when hiring an employee [22:15] Disciplines Josh uses when making decisions [25:00] What metric would Josh use if he could only pick one? [27:05] Does Josh intentionally network or mastermind with other entrepreneurs? [30:55] If he only had one hour a week to run his business, what would Josh do? [31:31] If he lost it all, what would Josh do? [33:30] How to connect with Josh [34:11] Information on Gathering The Kings, “Becoming A King,” 90 Day Intensive Notable Quotes “I really do believe that leaders eat last.” - Josh Nicodemus “If there's something that absolutely has to happen in your business and you don't want to do it, you need to hire it out.” - Josh Nicodemus “In comparison to what your value is as a business owner, I guarantee you doing your own paperwork, filing your own taxes and crunching your own numbers, is not helping you.” - Chaz Wolfe ( Host) “I really believe in the visionary and the integrator.” - Josh Nicodemus “Hiring guys that can help you grow your business, and not looking at every employee as an expense, have been some of the best decisions I've made.” - Josh Nicodemus “I shoot from the hip on a lot of things, but hiring isn't one of them.” - Josh Nicodemus “Have difficult conversations, but in a way that is kind and gracious.” - Josh Nicodemus “The guys on your team, they want to feel like their input is valuable, and it is.” - Josh Nicodemus “I don't call any of my people employees, they're team members.” - Josh Nicodemus “There's so much value in getting around other guys that are doing what you're doing, and guys that are ahead of you." - Josh Nicodemus “If you want to get somewhere you've never been, you need to talk to someone who's already been there. It's a no brainer.” - Josh Nicodemus “If you know how to run and scale a business, you can do it over and over in different industries.” - Chaz Wolfe (Host) “I've spent a fair amount of money on mentorships and they've all paid themselves off.” - Josh Nicodemus “You start leveling up pretty quick when you put your money where your mouth is.” - Chaz Wolfe ( Host) Books and Resources Recommended: https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business-ebook/dp/B00U27BMSK (“Rocket Fuel,” by Gino Wickman) https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 (“Traction,” by Gino Wickman) https://www.amazon.com/Rhinoceros-Success-Secret-Charging-Opportunity/dp/1937077152 (“Rhinoceros Success,” by Scott Alexander ) https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151 (“Who Not How,” by Dan Sullivan) Let's Connect! Josh Nicodemus Website: https://www.valorpropertygroup.com/ Facebook:...

In this podcast interview, I had the pleasure of talking with Chad Peterson.   We dove into a ton of great content about what a business owner needs to evaluate and know. The wisdom he shares, is something that, I wish I knew when I first opened up my business. Chad's brokerage company was stated as being the #1 Business Brokerage company in the United States. Tune in and dive deep...   Who is Chad Peterson?   Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm.   Chad's firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million.   He works with companies all over the United States and has completed international deals as well.   Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.   What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.   Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses.    Chad wrote the book “From Blue to White: A Working Man's Guide to Self-Employment”. Best selling author Scott Alexander of “Rhinoceros Success” wrote the foreword.   He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.   How to Connect with Chad? Website: https://petersonacquisitions.com/ Facebook: https://www.facebook.com/petersonacquisitions LinkedIn: https://www.linkedin.com/in/petersonacquisitions Twitter: https://twitter.com/chadpetersonpod   ------------------------------   Connect with Dr. Vic... Website: www.EmpowerYourReality.com Facebook: www.Facebook.com/drvicmanzo Instagram: www.Instagram.com/drvicmanzo LinkedIn: www.LinkedIn.com/in/drmanzo   Check out my books: https://amzn.to/3gzr9XT   About Dr. Vic... I'm Dr. Vic Manzo Jr., a Business Mindset Coach, Self-Mastery Expert, Influential Author, Inspirational Speaker, and the host and creator of The Mindful Experiment Podcast and The Mindful Chiropractor Podcast.   I teach entrepreneurs and Chiropractors how to DOUBLE their profits while working less and leading a SOUL-FILLED Life...   Check out my socials and if interesting in free 30-minute discovery call on what's possible, --->  www.CallWithDrVic.com

David Hyner – The Thoughtful Leader with Mindy Gibbins-Klein Episode 043 Doing the hard work with David Hyner For over 20 years, David Hyner has reached over a million people with his message of how people can behave their way to success. David has interviewed over 250 top achievers and has studied their character traits and habits that all of us can learn from to use in our personal and professional lives. With humor, motivation and intelligence, David is a master at teaching people the reason we all need massive goals. He explains several behaviors top achievers practice to accomplish great things, including seeking support and accountability.  In our fast-moving conversation, we discussed: The most difficult decision of his life during the pandemic. How our core values and insecurities work hand in hand. What happens when you combine a massive goal with purpose. Lessons from Scott Alexander's book, Rhinoceros Success. Being courageous and thoughtful leadership. Inspiring today's young people. Here's to your Thought Leadership Journey! Connect with David: Website: https://www.davidhyner.com/ Connect with Mindy: URL: https://www.mindygk.com/ Twitter @MindyGK https://twitter.com/mindygk Facebook @mindy.gibbinsklein https://www.facebook.com/mindy.gibbinsklein LinkedIn https://www.linkedin.com/in/mindygibbinsklein/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jerome Maldonado is a serial investor and entrepreneur. He started his professional journey in traditional businesses where he was first introduced to team building, sales techniques, and real estate concepts.  In 1998, Jerome pioneered a new construction company which he took to seven figures, in less than one year. Understanding the simple concepts and benefits of leasing real estate, he purchased a multi-use retail and commercial property to house his business. After years of hard work with minimal return, Jerome has built an eight-figure empire and has mentored people from around the world in sales, real estate, and business. Over the course of his career, Jerome has founded multiple highly successful businesses. Additionally, he is the founder of several other corporations and an investor and equity owner in several diverse companies and industries. Today, Jerome is excited to bring over 20 years of professional experience to the world's business owners and entrepreneurs. Listen in as they discuss:Jerome's real estate journey and his acquired successTraditional companies that he owns and the ownership processHis biggest lesson or take away from buying a distressed asset and rebuilding itFranchise real estateAnd, more!Jerome also shares with us the best advice he received from his parents.TIP OF THE WEEKMark: My tip of the week is going to change your life, go to Jeromemaldonado.com and learn more. Check out the courses, the speaking; you'll get smarter, tenacious, and be a better marketer.Scott: Check out this book, this is especially great for people who are overthinkers, it's Dream First, Details Later: How to Quit Overthinking & Make It Happen by Ellen Marie Bennett.Jerome: One of my favorite books  is by Scott Alexander called Rhinoceros Success, it's a book I read over 25 years ago. What I like about Scott Alexander is he's very straightforward, straight to the point —real blunt. He talks about the difference between being a rhino or being a cow, and he compares it today, he uses that as an analogy. But then, he also talks a lot about faith, and I think the biggest takeaway from everything is, without faith you can't get anything done in life. It really is through the means of faith that keeps me going. Without faith, you can't level success to where you get to without it.WANT TO LISTEN MORE?Did you like this episode? If so, tune into another one of our exciting episodes with special guest John Vuong as we discuss how to improve your SEO to expand your ROI.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Dry spells happen to the best of us. Even the most successful real estate investors experience a lull from time to time. But just because your business is slowing down, it doesn't mean you can afford to sit around and let it get you down. So how do you get your business back on track when you hit a dry spell? In this episode, Lauren Hardy will discuss the actions you should take when you find yourself in a dry spell, as well as how to shift your mindset to change your perspective and get you motivated. She will also offer some advice to wholesalers whose businesses are struggling.   RESOURCES: Virtual Investing Mastery  Lauren's Instagram  Rhinoceros Success by Scott Alexander 

ENTREPRENEURSHIP!  Matt Kaulig and Tim Clepper are rockstar businessmen and philanthropists with an enviable track record – both literally and figuratively.  Starting their partnership as friends first, Matt and Tim have built the single member family office, Kaulig Companies, into a juggernaut: the business now encompasses Kaulig Racing (with 3 cars in NASCAR's Xfinity series and 2 teams set to race in NASCAR's 2022 Cup series), consumer home products, marketing and events, finance and financial services, and a philanthropic powerhouse – Kaulig Giving – that supports over 100 nonprofit organizations benefiting children and families across Northeast Ohio and beyond.  In this episode you'll hear how Matt discovered a new type of direct-to-consumer product, LeafFilter, and started a company out of his basement that has grown to become one of the largest DTC home products companies with over 118 offices across the US and Canada.  And you'll hear how Tim, as President and CEO of Kaulig Companies, has used a “rhinoceros” mindset to propel his career and combine forces with Matt to build something very special.  Episode 21 of 3Q3D is the story of Matt and Tim's rise, their serendipitous introduction and subsequent partnership, and how their brand's “infinity” logo has become the touchstone for the symbiotic success that propels their mission.  Drinks in this episode: >> The Green Flag cocktail: 2 oz Tito's vodka, ¼ oz Mr. Boston melon liqueur (green color), 1 oz white cranberry peach juice, 1 oz Sprite, ½ oz lime juice; pour ingredients in a tall glass filled with ice and garnish with a lime wedge >> Watershed Distillery Old Fashioned; pour over ice >> FLOH Pink Grapefruit and Dragonfruit vodka; pour over ice

Brent Bowers is an investor and coach with a focus on buying and selling vacant land. As an Army Officer with over 8 years of service, Brent was spending a great deal of time away from his family, and he knew he needed to make some changes in order to be more present with his wife and children. In a short period of time, Brent was able to expand his business, hire a team, and (most importantly) spend quality time with his family. In this episode, Tyler and Brent's discussion focused on what it takes to build wealth through land investing, covering mindset, philosophies, strategies and resources. Highlights include: Brent's sacrifices of serving in the military, and how it has served him today The do's and don'ts of land investing The logic behind hiring someone to do due diligence  Brent's scariest land deal Brent's land investing strategy of seller-financing and wholesaling  The mindset required to become successful at land investing The impact of the Rhinoceros Success philosophy  This and more! Connect with Brent: Website: http://www.thelandsharks.com Youtube: https://www.youtube.com/channel/UCX4sxJwiz7ET7AKTXD9SA8A LinkedIn: https://www.linkedin.com/in/brent1/ Facebook: https://www.facebook.com/brentlbowers1 Twitter: https://twitter.com/TheLandSharks1   The following books were mentioned in the show: Can't Hurt Me by David Goggins Rhinoceros Success by Scott Alexander The Go Giver by Bob Burg The Wealthy Gardener by John Soforic Looking to further elevate your performance? Download our free guide, Raising the Bar - 5 Steps to Elevate Your Habits, by joining Elevate's Insider Network! You will also be informed of real estate investing news, tips from Tyler, books Tyler's reading and more. Join today: https://elevatepod.com/insider  This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com   Follow us! Website: elevatepod.com Twitter: twitter.com/elevatepod1 IG: instagram.com/elevatepod Facebook Group: https://www.facebook.com/groups/elevatepodcastcommunity LinkedIn: https://www.linkedin.com/company/elevatepodcast

As an Entrepreneur, I am particularly interested in speaking with this week's Living Fearlessly with Lisa McDonald radio/podcast guest, CHAD PETERSON, whose entrepreneurial prowess is predicated on building and selling other people's businesses. This is a fascinating aspect of entrepreneurship for which I am extremely eager to learn more about! Please join me and CHAD PETERSON of PETERSON ACQUISITIONS! A NOT-TO-BE-MISSED SHOW on my C-Suite Radio / C-Suite Network Host Page! Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award winning M&A firm. Chad's firm handles transactions in the $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings. Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man's Guide to Self-Employment”. Bestselling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses. Uplifting you to fear less and to live more! #Grateful #Radio #Podcasts #CSuiteRadio #CSuiteNetwork #CTRN #HaltonHonda #Forever #AHAthat #VRRMediaProductions #CrackingTheRichCode #BrittVentures #JimBritt #KevinHarrington #GoldsmithStakeholderCenteredCoaching #Entrepreneurs #LivingFearlessly Learn more about your ad choices. Visit megaphone.fm/adchoices

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm.Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million.  He works with companies all over the United States and has completed international deals as well.  Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.  What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings. Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses.  Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Best-selling author Scott Alexander of “Rhinoceros Success” wrote the foreword.  He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.  Follow Chad: LinkedIn  Facebook  petersonacquisitions.com

This episode is the second part of the two-part series that talks about lessons from the legend, Mike Cantu, on becoming a Million Dollar Real Estate Investor. In the previous episode, Mike discussed the strategies for getting started with real estate when you are dead-busted-broke. He also shared his views on building a massive rental portfolio to become a million-dollar investor and adapting to any market and still make money. For those who missed the previous episode, Mike is a full-time Real Estate Investor and Real Estate Entrepreneur for 39 years and runs a buy or sell operation in Southern California, wholesales properties, and manages a rental house portfolio. He is the author of the first piece of real estate education for Lauren entitled Don’t Get Voted Off Real Estate Island, released in early 2009. He also offered a course that covers everything you want to know about real estate. In this episode, Mike will share the exact three-step process for getting real estate deals. He will talk about how to get deals without spending a dime on marketing. Mike will also break down his entire offer process step by step and his five-page offer letter. Also, he will talk about the only marketing channel that he still uses up to this day for over 45 years now. You are a step closer to being a millionaire! Complete your lessons from the legend himself! Listen and enjoy! RESOURCES: Episode 634: Lessons From a Legend – How to Become a Million Dollar Real Estate Investor – Part 1 Rhinoceros Success by Scott Alexander Advanced Rhinocerology by Scott Alexander Rhinocerotic Relativity by Scott Alexander Virtual Investing Mastery

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_text] Watch the live video below [/fusion_text][fusion_youtube id="https://youtu.be/GMnzpL8jyUE" alignment="center" width="" height="" autoplay="false" api_params="&rel=0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" /][fusion_text] Transcription (was completed by automated process.  Please ignore any speech-to-text errors) Well, hi, everybody, welcome to this next episode of Get Sellers Calling You, and we're so excited that you're here. I'm joined again with Beatty Carmichael.  Beatty is the CEO of Master Grabber and the creator of Agent Dominator. He's one of the top marketing experts in the real estate field. And Beatty, I'm super excited that you're joining me today. A little bit different than you for us, but what do you have for our listeners today? Yeah, so this is a little bit different, if you'll pardon me, while I remember to turn my phone off so it doesn't ring over there. This is actually a zoom meeting. So for those of you who are listening strictly online, then if you want to actually see what we're doing, see what Penny looks like, because most people say I’ve probably never seen Penny. You can watch this podcast online. But the most important part is we're going to be doing a training session on how to dominate a geographic farm, basically what we call geographic farming mastery. And this is the basics of getting into it. Everything on how do you market to it at a high level? What are the things that causes it to drive results all the way down to how do you pick a farm that gets you even more results? So this whole call and talk is to really take someone who's thinking about geographic farming or maybe haven't thought about it at all and say, here's how you do it and let's make it work. Well, great. [00:01:32] Oh, I'm excited. This this is going to be a really good topic for our listeners. [00:01:37] Yes. So I was doing a call recently, Penny, and doing actually this very same workshop. And it was real interesting because there were a lot of really high income earners, real estate agents on the call. And the couple the comments that came out of it was where were you four years ago? You know, as we start to explain, here's how you do marketing, OK? And then as I started to explain, how do you pick out a farm, it's like all these light bulbs started to go on because most people have never really understood the art of farming. And it's really not an art. It's a science. So I thought I'd walk us through it today. So, yeah, I'm excited. OK, so what I'm going to do is I'm going to share my screen. [00:02:29] Oh, the joys of technology, right? [00:02:31] Yes, absolutely. Now, can you can you see my screen OK? I can, yes. OK, this is blocking agent dominate our logo right there, but we'll move this around. OK, so let's get started. So what I want to do is, by the way, for you all who don't know, this is actually Penny, just a couple of years ago before she had her guide on TV. [00:02:56] Ok, so how do you dominate the geographic form? I want to first talk about how do you market for listings, because whether it is in a geographic farm or whether it's in your personal list or whether it's a expired list or whether it's any type of list, what you find is people respond the same. And so I want to walk you through this at a high level marketing for listings. [00:03:22] And because of that, I want to talk about beer. Penny, have you ever heard of Schlitz beer? [00:03:29] I have, yeah. I was asking someone recently, just a couple of months ago about that. [00:03:35] And they never had they were young, you know, more millennial type person. And so Pabst Blue Ribbon bought Schlitz, I think it was in the 90s. Wow. And so that's why the name went out to recognize it. [00:03:52] I think it's a Yankee beer. I was actually born in Massachusetts, so I recognize it as being one that was popular. [00:04:00] Yes, very much so. So it is sort of a Yankee beer. Milwaukee, Wisconsin, was their home office area. And now here's the big question, Penny. What in the world does beer have to do with getting listings? [00:04:16] Oh, I don't know, you're going to have to tell me that one. [00:04:20] Well, you invite some friends over, you pop open a beer and you have a good time and you build relationships. [00:04:26] Is that it? Maybe that would be my my easy guess. [00:04:30] Because your easy guys. Well, that's a wrong answer. If that was the actual answer. So beer has a lot to do with it. Not just all beer, but in particular Schlitz beer. So so is in Milwaukee, used to be called the Milwaukee Brewing Company is one of the commercial agents up in Milwaukee told me. And what's real interesting is at the turn of the century and for our millennial friends, no, that's not the return of 2000. This is the chart of nineteen hundred. OK, but at the turn of the nineteen hundreds slits, beer was number eight and the nation number one was Budweiser. OK, wrong side No. One was Budweiser. And do you have any idea the difference between number one and number eight when you're talking about market share? I don't. OK, so just a real quick business lesson number one. And number two, control the vast majority of the market. So in any place, if you have number one and number two, they typically own and control 85, 90, 95 percent of the market. Wow. OK, then number three is way down from there. Number four is even further down. And by the time you get down to number eight, you're a nobody hears probably a good way to kind of understand this. [00:06:04] If you were to look at a geographic farm, for example, a large farm where maybe there are some really strong agents and and you got to look at a farm where you got some really strong agents, where they pretty much are dominating the market. You'll find that the number one agent, if they if they dominate the market, is probably like 50 percent. OK, I mean, I'm talking about a strong agent and then number two from there is probably going to be down at 15 percent by the time you get to number one, our number eight, that person probably has maybe one listing a year in that farm. So what we're talking about is a huge disparity. Sure. OK, and Slick's wanted to grow, so they hired a guy named Claude Hopkins and now the name probably doesn't ring a bell. But let me ask you a question. Um, let's talk about income for for a moment, Penny. OK, if if you were earning a hundred and eighty five thousand dollars a year today, is that a lot of money? [00:07:13] Today, yeah, I would consider that to be a pretty good, pretty good income. [00:07:21] Yeah, one hundred eighty five thousand dollars is more than most real estate agents make take home pay. OK, so now let's go back a hundred and ten years ago. If you were earning one hundred and eighty five thousand dollars and nineteen ten, would that be a big income? Yes. OK, yes, that's what this guy's salary was, a hundred and eighty five thousand dollars a year. And the only thing he did is he wrote marketing copy to get people to buy his client's brand name. So Schlitz Beer hired Claude Hopkins. And I wanted you to see the story because what he did with Solich is the same thing that if you do in your geographic farm or anywhere else, you're going to quickly dominate that area. OK, so so what Claude did is the first thing he did, by the way, let me also walk you through just a few more years, the Great Depression, 1930, 1931, 1933. In that time frame, a lot of people were unemployed, right? Yes. A lot of businesses out of business and a lot of incomes had dropped a lot because there's a lot of the market was gone. So would you like to take a guess of what Claude Hopkins salary was in the early 1930s during the peak of the depression? [00:08:54] Wow. OK, so is this is this before the one eighty five a year salary or after this is after. [00:09:02] So 185 was actually 1987, OK, when he was just getting started in marketing. OK, essentially. And then you fast forward, you have the stock market crash, the Great Depression and everyone's out of work, a lot of people. And he's still doing marketing copy. Would you like to guess what his salary was at that point? [00:09:27] I'm going to guess it was higher. I'm going to guess is higher than one eighty five. [00:09:31] Ok, good guess. Now the question is at what? What level? [00:09:36] Oh, gosh. Can I give you a percentage? Sure. [00:09:46] Ok, I'm going to go with I'm going to go with twenty five. I mean, Great Depression, 25, 30 percent higher. [00:09:53] Ok, so 25, 30 percent would put him about a quarter million dollars. His salary was over one million dollars a year during the Great Depression. [00:10:06] Wow, that's amazing. [00:10:08] And the reason I want to share that is I want you to understand that what he did was Schalit was so effective that when he did it with every single other company, company she would never have heard of, like Palmolive, Palmolive or what are those beans that come in a can do you remember? [00:10:28] I can't lay any beans. Yeah. [00:10:32] And anyway, Dove Soap, Palmolive, all of these brands that we have today, he was the guy that launched them. Wow. OK, so, um, so what happened with with with Claude is the first thing he did is he went through the slick brewery and took a tour and they showed him everything that happened through the process of making beer, because if you're going to market beer, you got to kind of understand the process. So they started with the fact that they have several 4000 foot deep wells that's almost a mile deep. They had several of those where they pumped up the very poorest of the pure water that they could get so that the beer was pure. Now, let me also share one other thing back in this time frame from all the beers for promoting, we have purity in our beer. Our beers are pure. But the question is, how do you define pure? Yeah, they most of our agents out there are saying, you know, I'm a great agent. But the question is, how do you define a great agent? OK, everyone's using the same verbiage here, but no one knows how to define it. Unless you can define it, then you can't really sell it. Does that make sense? Yeah, absolutely. OK, so they showed him how they have these several four thousand foot wells to bring up only the purest of the pure water. Then they take it through this process and then when they are cooling the beer down, they had these huge plate glass windows that are protecting the cooling area from everything else. [00:12:20] And they use only filtered air so that there's no impurities to come involved. Then they showed him how they take their beer bottles and they clean them not only once or twice, but four times with superheated steam to make sure all of the bacteria is gone so that there could be nothing that would spoil the purity of the taste. And then they also showed them in their laboratory, the mother yeast cell, that they went through one thousand and eighteen different experiments developing this mother yeast cell to have the purest of the taste. And all of the yeast that the beer is made from comes from that mother you sell. Well, then they also show that the filters that they use to filter out the beer from all of the barley and everything else and clean it are made from a very expensive white oak. I believe I've got my story right, white oak, that they had to claim two or three times a day to keep it really pure. OK, then they would store the beer in a cask and the casks were made out of very special wood that were aged before they would put the beer in there. And so all of these very deliberate, very elaborate steps so that when the beer comes out on the other end, it's extremely pure to the standards of Schlitz beer. Does that make sense? [00:13:49] Well, yes. OK, so now as I'm describing this, you're going wow. And as I'm watching your expression, you're going, wow, OK, I'm just like, it's so it's so much like step after step. [00:14:00] And it's like I just kept expecting you to be like, finished. And then it was like, one more thing. [00:14:04] Yes. Well, now I truncated it as well. Obviously a lot more sets, but those are the key things. So when Claude finish coming through the tour, here's his reaction was just like yours and mine. My gosh, this is amazing. You do all of this just to make it pure. And then he asked the question. Why don't you tell the public about this man? And do you have any idea what the Spear guys said when he asked that question? They probably thought he was a fool. No, he said almost. Almost. He's they said, well, Claude, this is how all beer is made. We don't do anything different. I don't do anything unique. And then Claude came back and this is the problem, OK? And this is also the problem with a lot of real estate agents. Well, Betty, all good real estate agents do these best practices. And from your perspective as the real estate agent, you don't do anything special, but what Claude understood that the big guys did not understand is that the public did not understand that OK? And he said whoever educates the public first is going to own that market share. It's going to own that what we call positioning in the mind. Now, let's talk about positioning real quick, because this is real important. OK, so positioning is a marketing term. If you've ever read a book, millionaire real estate agent, have you ever read that? I know because I know you guys have been and do things with real estate as well. So millionaire real estate agent talks about a concept called market share dominance. He actually pulls that. The concept of that from a book called Positioning by Ellery's and a guy named Fred. And that book was written in the 1980s as a fabulous read, if you are excited about marketing. But it basically says this, that the typical consumer can only remember two or maybe three brands and nothing else. Wow. So let's do a quick test. Can we test this out on you? [00:16:16] Yes, but I'm probably not the one you want to test. I'm really good at brands. [00:16:20] Ok, good. So let's say you're the good one to test. I want you to think about toothpaste, for example. OK, all right. Tell me the brand of toothpaste that come to mind. [00:16:31] Crest Colgate, Aquafresh. It's red and white. Hold on. [00:16:38] Ok, you can start there. OK, three came to mind instantly. Yes. Most people when asked only to come to mind. But you had a real bad chance time trying to figure out that fourth one that you could picture, but you couldn't come with a name yet. How many toothpaste brands do you think are on the market? [00:16:57] Oh, my word. [00:16:59] I it's got to be well over 25 oh, it's in the thousands. [00:17:05] Ok, right, OK. So at least in the multiple hundreds. But here's so here's what happens. As a consumer with all of these brands, you only quickly come up with three. Uh, what do you think's happening in that geographic farm when you ask a homeowner, give me the name of every real estate agent you think of one to. [00:17:32] Maybe three, yeah. [00:17:33] If you're not one of those names, you have zero chance of getting a phone call when they're thinking about selling. Does that make sense? [00:17:41] Yeah, that's a good point. Yeah. [00:17:43] So this is what is so important about this whole idea of marketing for listings is it's all about how do you get your name in that consumer's mind so that they think of you first? And that was the challenge that Spear was having. They were number eight for a reason. No one thought of them. OK, yeah. So what Klau did is he starts writing copy and here's an example called Bottled Purity. And they always have these. By the way, he did a thing on orange juice later. I saw and it says Drink oranges from a bottle. You know, this is keep in mind, back in that time, there was no orange juice you'd buy off the shelf, you'd always squeeze it. So so these headlines create an immense curiosity, bottled purity. And then what he starts to do is he starts to on the ad, he starts to explain these things that slick beer did to bring purity to their beer. He talked about the four thousand foot wells. He talked about the white oak filters. He talked about the plate glass room with only filtered air. He talked about all of these things. And would you like to guess what happened? [00:19:05] He started making more money. [00:19:08] Well, OK, let's talk about expertise. Would you like to guess what happened with Spir? [00:19:13] I probably could not guess some of what you tell me. [00:19:16] Ok, you're afraid to guess what's going on. It is. [00:19:24] So what happened is in less than one year. They jumped nationally to the number one selling beer. [00:19:35] Wow. Oh, my word. Wow. [00:19:38] Think about the impact from a nobody to no one in less than a year leapfrogging over Budweiser. Wow. How do you do that? You do that by giving people an understanding of what pure beer is all about. [00:19:56] And then I'm going to this book written. So there is a real famous I forget the marketing straight, but up in New York, there is a very famous advertising agency called Lordan Thomas, and they are the ones that brought out all of these brands. And Claude worked for him, was president of Lord and Thomas during the years of the Great Depression. It's my understanding, but I know you worked there and the owner of Lordan, Thomas, was talking about he's on a train. You got to go back to the early nineteen hundreds. [00:20:35] There were no interstates, OK? And so if you want to go from city to city, you hopped on a train. So the owner of Lordan, Thomas, was on a train with his I guess it was a preacher, a priest or pastor, depending on the denomination. But this guy had never had any beer in his life and he kind of stayed away from alcohol. And on the train there, you know, riding along and reading the newspaper and and he's reading another ad for Schlitz Beer and talking about the purity and the pure taste and the crispness of the taste. [00:21:11] And he said to and I wish I remember the guy's name, but the owner, Lauren Thomas, he said, you know, I've been reading about this beer so much, I just got to go get it. [00:21:22] I just got to go try it. So he gets up and goes buys his first beer. OK, that's how effective Claude Hopkins was in writing marketing copy about a beer that would persuade homeowners to choose that beer over every other beer out there. Like now, can you start to see some similarities maybe with what's going on there, with what you can be doing with your real estate business? Yes, absolutely. Yeah. So what comes to mind? Anything your editor, strategic, high level or maybe even specific granular level? [00:22:02] High level. I would just be something like you said earlier, something that's going to set you apart, but really draw the attention of the person that you're trying to market to. Clearly, his copy at this time was drawing the attention of readers and people that we're looking through the paper and so forth. And it was intriguing to them. Maybe it was something that had not been done prior to this, you know, to really, like you said, describe the process of the beer and the way the beer taste and all that. Instead of just putting a picture with Budweiser across it, he's actually giving some information on the beer. And so people were inquisitive. [00:22:43] That's kind of what comes to mind. [00:22:45] Yeah, exactly. So now, if we were to relate this to real estate, what do most real estate agents do now? Let me ask you this question. Let me ask the question. [00:22:54] This one, I'm going to get a lot of agents to hate me if I give that answer. [00:22:58] So let me ask you so let me ask a more politically correct question, OK? OK. If you were to get 10 postcards from 10 real estate agents as a consumer. Is there typically anything on those postcards that would persuade you why, to choose one agent over another? Probably not. Probably not. Therein lies the problem. Yeah, all real estate agents do what all real estate agents do because that's what they're taught to do. There's a great book. I don't know if you've ever read it, called Rhinoceros Success, Not J something. Alexander So Rhinoceros is a success. Great book. I highly recommend it. It's a short read just a couple hours or less. And but it talks about how do you really beat the crowd and it's in any one of the main truisms there. So any time you see the crowd going one way, you always go the other way, OK? And this is especially true with real estate. Any time you see all real estate agents doing this same type of practice, do something different now that they're all sending these cars, that all look alikes do something different because otherwise you run in the same problem that you listed. So let me show you what's going on right now. [00:24:23] A quick note on that. I have to I have to solidify that point. I remember about three or four years ago, we got something very different in the mail from a real estate agent, way different than any other agents had done. And if I were if I had been in the market to buy a home at that point, I would have called that agent immediately because it was something that no one else had been doing. It totally caught my attention and I actually liked it. [00:24:51] Yes. So I stand out from the crowd. Yes, it worked. Yeah. So if you can say this, if you're watching the video, you know, all of these people look the same as just silhouettes, OK? Nothing to differentiate. But in marketing, this is really the issue. In marketing, there's a concept known as outside perception versus inside reality. And this is the same thing that Shlosberg was running into and the same thing that all of our listeners are running into right now. That is the outside perception of your marketplace assumes you are just like everyone else you're inside. Reality is, you might be a lot different, but the perception is different. So people question, OK. When you make a sale, the people buy you on perception or on reality, reality, OK, if they've never used you before, do they have anything to buy on reality with. [00:25:56] No. So they have to buy on perception. Yes. OK, so it's a trick question because if you've done business with someone before or they've done business with you, let's say you're a real estate agent, they've done business with you before, then if you're a good agent, they liked you. You did a great job. They're going to use you again and again because they now know your reality. Does that make sense? Absolutely. OK, but they've never used you before. Then what they're doing is they're hiring you based on perception. So perception is the key to engaging that first relationship. I got to tell you a story. [00:26:36] One the one of our clients with Agent Dominator signed up with us. [00:26:44] She put her her past clients and friends on our list to market. And, you know, we have a money back guarantee that you'll get results or we'll give all your money back. OK, and but one of those one of the keys that guarantee is that there has to be at least enough selling activity within your list, that we can guarantee something, you know, sort of like Jesus, he never created something out of nothing. He always took the little that you have and then produced the abundance, you know, five you know, five loaves and two fish to feed five thousand. But he didn't just start with nothing. And we can't create something out of nothing either. So this agent's name, I forget it. I was just going to use first name. But anyway, she came to us at the end of the year. She didn't get any sales, so she complained. She said, I want my money back. And so we go through our process. And one of the questions asked was, you know, how many listings actually came out of that list, whether you got them or not. And there was only one. So, well, that doesn't meet the threshold, OK, because in the in the contract, it says that there's got to be X and but here's A and I'm going somewhere with this, OK? This person that listed their home was a recent past client of this agent. [00:28:12] And chose someone else. Wow. OK, so that shows you how bad that agent was. OK, so that homeowner chose the agent initially on perception, but reality was not good enough to repeat. Wow. So so typically your business comes from reality if it's repeat and it's coming from perception if it's not. So this is the challenge that spearhead the outside perception of all of the beer drinkers was that Sloots was just another beer and the inside reality. The perception is that when Claw's started to explain step by step, those things that they did, then the public's perception of slick beer increased and now they started buying it. This is the same thing with real estate agents. So let me ask you a question. Assume for a moment, Penny, that you are a you're one of our clients, OK? Assume that you maybe you've been selling real estate for 15 or 20 years. You do 30 to 50 transactions a year. You do an excellent job for your clients, OK? And now you want to do geographic farming and you go to this farm and they've seen your signs, you know, over the years. [00:29:35] You might even do some advertising and you're in the grocery store and things of that sort. OK, so here's the question, by and large, to those homeowners. Do they believe that you are any different or any better than any of the other agents? No, no. See, here's what happens. The homeowner's perception is that all agents are the same and all they do is stick a sign in the yard, list the home in the MLS and just sit back and wait for someone to bring a buyer. Does that make sense? Absolutely. OK, so if they believe that to be true, then it makes no difference which agent they choose because their home is going to sell for the same price in the same amount of time. Is this making sense? Absolutely. OK, so now put yourself back in that top producers corner and let me ask you this question, OK? If those homeowners out there understood the skill, the expertise and the experience that you bring to the table for your clients, and they understood that skill, expertise and experience to the same degree that you understand it about yourself, would they realistically choose any other agent besides you? [00:30:52] No. No. So that is your inside reality now becoming their perception of who you are? Yes. Yeah. If you can make Dariya their perception, become your reality, then they would choose you every time. The fact that they're not choosing you every time is because their perception is different. And to the degree that your reality is different than their perception is to the degree of how few listings you'll get from that market. Are these making sense? OK, yeah. So then the question is how in the world do you take your inside reality and help them understand your reality? [00:31:37] What do you think? How do you do that? [00:31:41] Well, I keep I hear my grandmother say the proof is in the pudding, so there's got to be something that I'm going to be doing that will prove to them that that perception is a reality. [00:31:55] Very good. So we got to somehow communicate it. So this is what Claude did. He went through and analyzed each step, the process of making excellent beer, and then he wrote marketing copy that educated the consumer on each of those steps. It wasn't flamboyant marketing copy. It wasn't flowery language. It was here's what we do. And it's so impressive just by itself that people go, wow, that's a lot of effort. This beer must be really great. Does that make sense? Yeah. So we started working on this back in 2013. We start analyze what causes someone to change their perception about a real estate agent. And what we found was a real simple thing. If you want to make your inside reality become their outside perception of who you are, then it really boils down to three things. And we call them the three S's. OK, and I want to kind of walk through these, but the three S's very simply are you have to show off your sales. You have to explain the secrets to those cells, and then you have to have some sort of unique selling proposition or or some unique service that you do that gives them to remember you. And I think we probably ought to just end the podcast right now. We'll come back in a few weeks and finish this up. [00:33:26] What do you think now? [00:33:30] Ok, so I've also got to tell you this this other story. OK, OK, so showing off your cells, we found this was the number one thing most important. In fact, back in 2012 and then 2013 when we just started working exclusively with real estate agents. I don't know if you know this or not, Penny, but we are focus at that time was exclusively geographic farming. And let me back up and share the conundrum with geographic farming. I think the easiest way to explain it, Andina, what conundrum means a pitfall before problem? [00:34:11] I think it's a real word. It may just be made up. I'm not really. I think it's real. [00:34:15] Ok, so the conundrum, OK, in geographic farming is best described by what Mike Feri said. Now, let's test your knowledge again. Do you know who Mike Ferry is? [00:34:31] I do recognize that name. Maybe he was an agent. I don't know. [00:34:36] I think he was an agent, but he is his claim to fame is he has the largest, longest, most successful real estate coaching organization in the world called the very coaching organization or very organization. [00:34:51] So like that, if you go to the website, I haven't been there in a couple of years, but real prominently it says over one million individual hours of coaching conducted. Wow. That's a lot of time. That is a lot of time. A lot of people have heard of Tom Ferry, which is his son. OK, so you have that connection. But Mike Ferry was asked about postcard marketing, geographic farming, and his comment was, if you're going to do postcard marketing and I'm assuming this has meaning for that geographic form. So you have to do nonstop marketing for at least two or three years before you can expect the homeowner to actually remember your name. Wow. That's that Mindshare dominance. [00:35:31] Yeah. Pick up the phone and call you. OK, so the conundrum in real estate, in geographic farming is it takes time because what we're trying to do is we're trying to change the thinking of those homeowners. [00:35:43] We're trying to get their perception that you are not just any other agent, but you are a special agent worthy of being, you know, selling their house. So when we enter this market, the common belief was if you're going to do geographic farming, you market, market, market, market, and your first listing will come maybe by the end of the first year and definitely somewhere more than likely by the second year. And then it would take somewhere between three to five years before you had a lot of volume coming in and you just kind of had a good foothold on that market place. So that's and if you think about even launching a new brand, it takes a long time to get that brand launched. And so that's basically what geographic farming is, is launching your brand. So so when we started geographic farming, would you like to guess how long it took for our average client to get their first listing? [00:36:45] Uh oh. [00:36:50] Two months, pretty clear, pretty accurate somewhere in that one, two, three month time frame, we had most of our clients getting the first listings there. We had a number of clients pick up, you know, sell a couple of million dollars in real estate and their first several months. And a number of clients would actually be maybe a few in the first several months that quickly. But we had a number of clients that would earn seventy five to one hundred thousand dollars in commissions in their first 12 months in geographic farming, which is totally unheard of. [00:37:30] And that process has nothing to do with what I'm sharing here. OK, I'm going to show you that process in just a moment. But but they all interconnected together. So back to this. So as we're signing up real estate agents, we would always ask him, have you ever done geographic farming before? And most of them would say no. Some would say yes. We would then ask those who said yes, was it successful? And most would say no and some would say yes. And we would ask them those that said it was successful. Well, what were you doing that made it successful 100 percent? Of everyone who answered that question, gave the same answer. And would you like to guess what 100 percent of the agents who had success in geographic farming in the past, what was the one answer that they gave? Do you would you like to guess? [00:38:27] My guess, and this is just based on my own personal experience, they were available. [00:38:34] Well, most agents are available because most agents don't have enough business to begin with. I don't know if they'll look at the slide. It's number one of the three S's. [00:38:44] Oh, they showed off their sale. Yeah. And how do you show off a sale if you're a real estate agent? [00:38:52] Signings, marketing, you mail out a Jessell postcard. [00:38:57] Yeah, OK, you show off your sale, OK. And that's what they were doing. And that's the number one most important thing. Here's what I learned from that. Homeowners want to know that you're actively selling them. [00:39:09] Think about this. If you're going to sell your home, do you want to sell it with an agent who rarely sells homes or one that is always selling homes or one that's always selling homes? Yeah. [00:39:20] So the one who never advertises that they're always selling the perception is they I never see them. So they must not be selling. [00:39:30] Yes. OK. [00:39:31] And if you see them then maybe they're selling. So that's the number one thing. So the three Rs is the number one is show off your sales all the time. [00:39:40] And and here's something real interesting about geographic farming. We will definitely have to break on this call. So I want to I want to take us to the end of this, but we'll break and come back another time because I want to show you how to start implementing and executing on this. But I'll I'll stop on this topic and we won't get into the other stuff. But the weather was like, oh, I'm showing off your sales. So most agents believe, wrongly, that you only send Jessell postcards around the sale that you just sold them. [00:40:17] So if I'm doing a geographic farm over here, let's just call it, you know, Cahaba Heights as my geographic farm. Then if I make a sell over in Hoover, I can't show that sell off in Cahaba Heights because Cahaba Heights, they want to see sales that are in their neighborhood. So I can't start showing off sales in that neighborhood until I start getting sales. And so now I'm at the catch twenty two. If I don't have sales, I can't show off it. I don't show my face, I don't get sales is not a problem. Yes. So the simple solution is those homeowners don't care, they just want to know that you're selling. So if you've got a sale from another area, send a Jessell postcard into that farm that you're targeting because any sale is better than no sale. Yeah, I agree with that 100 percent. [00:41:13] I mean, as a consumer, I would be thrilled to see an agent that's selling all over the city because to me that would be a sign that they can sell no matter where you are. [00:41:22] That's right. Exactly. But now there are some. So the closer you get to home. The more that homeowner is going to trust you. Meaning if you sold their next door neighbor's home and three doors down, you sold that home. And one street over, you saw another home. Do you think they'll trust you more than if all your homes are 20 miles away? Probably, yeah, yeah, so proximity does make an impact, and that's why most agents say, well, I need to sell homes here for them to trust me here. So I've got a solution. Would you like to know what that solution is? Yes. OK, so now let's go back and let's first articulate the conundrum, OK? Because these are always conundrum problems we're trying to solve. OK, so the conundrum is, when I sell a home that's 20 miles away, it may have a completely different architectural style than the homes in the neighborhood I want to target. So it becomes obvious that where I sold is nowhere near where they are. OK, makes sense. Yes. The other conundrum is, let's say and Cahaba Heights, all the streets are names like Rosemary Lane and Jackson Boulevard. But where I just sold a whole home, it's all numeric names like Twenty Fourth Street or 1st Avenue South. Mm hmm. So when I show off that sale into this geographic neighborhood, it's very obvious that sticks out like a sore thumb. This has nothing to do with where I live. Is that making sense? Absolutely. So how do you solve this problem? Now, we do this on our postcards that we fully customize for our agents when we go through this whole process, we become the Claude Hopkins' for them and I identify what is they do and we create custom postcards and we include sales. We do it on their postcards. Any idea what that is? [00:43:39] Just putting the name of the street that's part of it goes deeper and then maybe stating like how many days they sold it and if it's sold for five thousand overprice or is part of it. [00:43:55] Ok. Right. So so let me let me I'm going to peel back the onion, OK? I'm going to ask some description. I might open the kimono, OK, and let you see what's actually on the inside of what goes on with all this stuff. OK, so the first thing is the outside architecture of the home is usually the first indication that that home doesn't fit this neighborhood and. But once you go inside the home. That kitchen, the master bedroom, that master bath, the den, the living area, you can't tell what type home they are outside architecture is simply by looking at an inside photo. So if you want to take that sale and make it transferable to another neighborhood when the outside doesn't look the same. Take an inside photo and then that homeowner can't discern if there was a you know, they think it's a neighborhood sale because you send it to them in that neighborhood. Does that make sense? [00:44:56] Yes, it's brilliant. [00:44:59] So that's why we do that. It also helps in some other areas. [00:45:05] The the other thing that we do. Is now this comes into a higher level of marketing understanding. OK, so let me back. Let me explain. Let's first talk about fights, we have normal, which is black print on white copy on white background, and we have reverse font, which is white print on a dark background. Which font do you think is easier to read? Normal font or reverse font normal? That's right. It's eight and a half times easier to read normal font than it is reverse font. Most people don't read reverse font. What about if you look at all caps or let's say upper and lower case versus all caps, which is easier to read if you have a sentence, a sentence in upper and lower case versus a sentence in all caps, which is easier to read upper and lower just because it's more natural. That's right. Or natural. And then italics, not in italics or italics. If everything was in non italics or everything was in italics, which is easier. That's right. [00:46:19] So if you want them to pay attention to the street. [00:46:25] You do it in normal font, upper and lower case, non italics, yeah, but if you want them to not pay attention to the street, so don't even hit their brain. Because you kind of feel obligated, you need to know where the cell was, OK, then you put it in reverse font. All caps, italics are, and in that way it's there, but that homeowner, it doesn't register in the brain. So now you can take a cell from 20 miles away if we use that example. Yeah, you can show just the inside photo. And then for the street, you put it in smaller font, you put it in reverse font, all caps, italics, and so now is satisfies the curious, OK, they posted what I address, but they don't they don't even register. Well, this is in a house near here. Yeah. It just goes right by them. So now you can use cells from anywhere and show off cells in that farm and now you have success in that. Cool. [00:47:32] That's great. I love that. [00:47:34] Yeah. So we're going to have to stop. [00:47:37] Oh, OK. But let me tell you where we're going. [00:47:41] Just to whet your appetite to want to come back is we haven't gotten into how do you start to execute on it. So we're going to talk a little bit further on the next session. Now, that's just showing ourselves we're going to start talking about what are the secrets that you start to explain? What are the things that Claude Hopkins' approach to get people to actually trust you, to know that your beer is pure or your real estate is is excellent. We're going to talk about how do you create a unique selling proposition, what it is, and then how do you start to execute on it? And then later in the session in the series, we're going to then talk about how do you start to identify sellers? What did we do with our clients that got them listings faster than ever before when the general norm was is we're going to take a year or two to get listings and our clients were getting them in the first month or two. How do you do that? And then we're going to move further down into this mastery course and talk about how do you actually pick a farm, because you can't just say eeny, meeny, miny, mo. You point to that area and say that's where we're going to farm because it may not be productive. You know, there's things that you can do. So that's kind of where we're going in this tees it up. Has this been exciting so far? [00:49:04] This has been great. And I just want to encourage our listeners if they want to get all those juicy details and learn how to be successful. So please join us again for the next one so they can get the rest of the story. [00:49:19] Baby, thank you so much for again, just putting all the effort into really trying to make people better and make them successful. And this has been a great podcast. I look forward to the next one so we can finish out our discussion and hear all the good the good details. [00:49:38] Yes. And let me also make a couple plug number one. Yes. If you haven't subscribe to our podcast, subscribe to it so you don't miss anything. Number two, I heard a top producing agent who makes like on average about seven hundred and fifty thousand a year personal production. Take home pay, OK, almost almost take home pay. And he teaches a course and part of his course, he talks about if you think hiring a professional is expensive, try hiring an average year. OK, so I'm teaching you what you know, but I'm not teaching you what we know. OK, so if you want to really master this, if you want to have the highest chance of success, I'd love to have you check us out. You can go either to our podcast website. Getler is calling you dot com and click on the tab. Agent Dominator, you just go to agent nominator dot com and see what we do there. And otherwise, thanks for listening in and come back next time for more of the rest of the story. [00:50:43] Awesome. Thanks, baby. And we look forward to just hanging out again next time. All right. Y'all have a blessed day. Thank you. Bye bye. 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Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Chad’s firm handles transactions in the $1 million to $25 million range, with some deals exceeding $25 million.  He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad Peterson apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.  Chad Peterson is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Best-selling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Business” and is the host of the podcast:Business Brokers: Buying, Selling & Growing Businesses Podcast Highlights   Who is Chad Peterson?    If you study people who are driven you will always find a point in time where it all began. For Chad, he grew up in a tumultuous house with a difficult upbringing and early on his defining moment was realizing that he had to do things on his own. In his words “if it was meant to be it was up to me.” He worked hard as a kid, earned his own money and quickly enough people started to recognize that and praise him for his effort.  As a natural entrepreneur, Chad had difficulty in school and found himself in the work program. He eventually became a commercial pilot but that career was cut short by 9/11 and he quickly went back to his entrepreneurial roots. He built several companies and sold them over the next few years until the second inflection point of his life. In 2008, Chad had built a company that had 120 employees and was making $7 to $10 million a year. The trouble was the company was in the subprime mortgage industry and was completely destroyed by the crisis. In only a few short months, Chad went from a millionaire to broke. Instead of being defeated, Chad picked himself up and built a different company selling home services and things carried on. Eventually people started asking him how to build and sell businesses, which is how Chad ended up where he is now and a top business broker in the United States.   The Impact of Mindset   Chad feels that his mindset of his life being up to him is responsible for at least 85% of his success. When you’re hungry in your soul, you will make things happen. Success is survival, and for Chad if he doesn’t feel like he’s progressing he feels like he’s dying.   Why $700 to $1000 a day?   Home services between $700 and $1000 are still affordable for most Americans, even during a recession. By going for volume instead of a high price tag he knew that more people would take him up on his offer. During hard economic times, volume will beat out margin and a steady flow of income is important to keeping things going.   Taking Risk When There Is Fear In The Marketplace   There are people who act now that will make a huge amount of money during this crisis. It may seem logical to wait when you’re afraid or uncertain, but that’s what kills an economy. We are in a collapse scenario and fear is only going to

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm.  Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million.  He works with companies all over the United States and has completed international deals as well.  We discuss: How to set yourself apart from other entrepreneurs [2:06] What goes beyond 7,000 cold calls [3:27] How to know if you’re employable [4:44] A mad man starting businesses from a shoestring budget [5:51] There are builders and there are sellers [8:20] The time to sell is when you’re doing well, and not vice versa [10:32] A small whisper from a friend [13:00] Nobody quits working, or why retirement won’t do you good [14:04] Why business owners don’t know the value of their own business [16:30] How to make better and informed decisions when selling your business [20:43] Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.  Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses.  Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”.  Best-selling author Scott Alexander of “Rhinoceros Success” wrote the foreword.  He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.  Learn more about Chad at  Facebook (https://www.facebook.com/petersonacquisitions/) . Brief Description of Gift Free download of Chad Peterson’s Swinging Doors book URL for Free Gift https://petersonacquisitions.com/get-the-book/ (https://petersonacquisitions.com/get-the-book/) Thank You to Our Sponsor: SiteHub www.smashingtheplateau.com/sitehub (http://www.smashingtheplateau.com/sitehub)

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award winning M&A firm. Chad's firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.  Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man's Guide to Self-Employment”. Bestselling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses. During this show we discuss: Things to think of from the beginning of your business to have the best plan of selling Why you shouldn't get emotionally attached to your business  Are some businesses worth more than others The success in selling your business The right time to sell your company The best way to go about determining a fair market value for selling your company What you should do from the beginning to make your business worth more Why you shouldn't worry about paying down debt before you sell The importance of the ‘transition' stage when buying or selling a business Three challenges bound to pop up after buying a business 5 pitfalls to avoid when selling a business Some of the redeemable assets in selling a business What you should tell employees before you sell Some of the ‘must-sell' assets in selling a business How to put a fair sales price for your business Why you should care who buys your business The first way to make a great first impression when selling a business Determining the worth of your business How a buyer gets financing to buy What to do after selling your business Why you should use a broker to sell your business The importance of having a professional broker handle the selling process

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Bestselling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.Learn More: www.petersonacquisitions.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Bestselling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.Learn More: www.petersonacquisitions.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Bestselling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.Learn More: www.petersonacquisitions.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Bestselling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.Learn More: www.petersonacquisitions.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Chad Peterson is a serial entrepreneur, Author, and Expert Business Broker. He successfully handles business transactions across the United States and abroad in some cases. Deals from 1 million to 25 million, and in some cases exceeding 25 million. He handles the transactions from start to finish with tenacity and results. He lives a wonderful life, traveling and making deals with movers and shakers throughout the world, but that is not where it started. It started long ago as a young kid who was impressed by those who were moving and shaking, the business owners, the ones who seemed to have nice things and were not on someone else’s clock. Chad was driven, not for education, but for business. Somehow Chad knew that his education was not inside those school walls. Walking dogs, shoveling snow, mowing grass, trimming trees, cleaning out gutters. That is how it all started for Chad. Knocking on doors, not being afraid of being told no. He learned how to prospect, how to garner the trust of clients, and learned how to work diligently to earn his money. He wrote the book From Blue to White, a working man’s guide to self-employment, where he walks an everyday average joe how to start his own business with no money and make $100,000 a year within the 1st year of business. This book has enriched people’s lives and gotten the attention of Scott Alexander of Rhinoceros Success, one of Chad’s favorite authors. Scott Alexander forwarded From Blue to White and endorsed his book to his readers. Rhinoceros Success is a mentality Chad adapted young. Be a charging, full of life, force to be reckoned with, charging animal towards success and your goals. It has served him well. After selling several of his own businesses, Chad began selling businesses for others along the way. It was mentioned to him softly ‘Chad, you are so good at this, why don’t you help others do it”, and a business was born. Peterson Acquisitions became a major success by using Chads’ mentality of tenacity, hard work, and determination to the business owners that have worked so hard to build what they have built and can’t afford to hand it to a broker that doesn’t match that business owners grit and determination. It must be equally yoked, equally met by both broker and seller. Chad looks for this type of match in his clientele. He takes that hard work, and determination and grassroots education to the front doors of business owners today and takes them through a process that is oftentimes not understood by the sellers, or buyers, but with his knowledge and guidance he is able to accomplish the Acquisition through grit and determination for both parties. Chad Peterson works across several sectors of business and sells any type of business. He understands what businesses are worth, what they should be valued and marketed at, and how to accomplish the transaction. Chad resides in the Midwest, as a Father where he was raised, but travels the world as an avid traveler and adventure seeker. A pilot, boat captain, an avid snowboarder, a well-traveled scuba diver, a bit of a foodie and “Work hard and play hard” is his motto, though even in his travels it is almost always surrounding work.   Connect with Chad: Recent Award: https://bloggerlocal.com/national/reviews/best-business-brokers-sell-your-co LinkedIn: https://www.linkedin.com/in/petersonacquisitions/ Twitter: https://twitter.com/chadpetersonpod Facebook: https://www.facebook.com/petersonacquisitions/   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join our group here:  https://www.facebook.com/groups/PeakPerformanceNation/   Sponsors and free offers: Free Ebook: https://petersonacquisitions.com/get-the-book/   Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation    #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies, and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneurs, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life by mastering the science of execution and Peak Performance.  You will learn the necessary roadmap, strategies, tools, and psychology to win this game.

On this episode of the Manufacturing Alliance Podcast, Christina Fuges of MoldMaking Technology and I sat down with Scott Phipps and Patrick Brisson of United Tool & Mold. Scott told us about the importance of setting the bar high. He believes that doing so creates a trickle-down effect through the company. We also picked his brain and asked him about his new facility and why it is gaining so much attention. He said, "The new facility changed the whole image of the industry and reset the bar for being industry leaders again". The new building is attracting young employees. And even BMW wants to have meetings at UTM's new place. Incorporating a positive, powerful mindset during this new build allowed for personal growth for some such as Patrick within the company.  Rhinoceros Success: https://www.amazon.com/Rhinoceros-Success-Secret-Charging-Opportunity/dp/1937077152 Follow United Tool & Mold: Website: www.utminc.com LinkedIn: United Tool & Mold  Facebook: UnitedToolandMold/ LinkedIn: Scott Phipps LinkedIn: Patrick Brisson

Chad Peterson is an entrepreneur, author, and award-winning business broker. His Kansas City based mergers and acquisitions firm, Peterson Acquisitions, was recently acknowledged as one of the best business brokers in the nation. Chad Peterson successfully handles business transactions across the United States, and occasionally around the globe. His M&A firm works on deals from $1 million to $25 million, and in some cases exceeding $25 million. He handles the transactions from start to finish with tenacity and results. He lives great life, traveling and making deals with movers-and-shakers around the country, but Chad started out with a more humble beginning. Chad business journey started when he was a child.  He hustled as a kid, walking dogs, shoveling snow, mowing grass, trimming trees, and cleaning out gutters.   He developed a thick skin by and 'can do' attitude by cold calling and knocking on the doors. He learned how to prospect, how to garner the trust of clients, and a how-to work hard to earn every dollar. Chad also wrote the book From Blue to White, A Working Man’s Guide to Self-Employment, where teaches people how to transition from employee to self-employed.  This book was well-received and garnered attention from the likes of Scott Alexander, author for Rhinoceros Success, one of Chad’s favorite authors. Scott Alexander not only endorsed the book, but he also wrote the foreword.

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Please ignore any speech-to-text errors) [00:00:00] So the agreed subject was the best practices to consistently get more listings. [00:00:09] To I would know I'd say that I was sure I list those views. Want to do that? So how are we going to start the conversation? Where do you want to go with this? [00:00:19] Probably. Let's start at the kind of the beginning of if you're gonna be starting to drive and sellers and get more listings. Where do you start? And the first place is obviously a personal list. So maybe we can start on the personal lists and a few things you do on that. [00:00:35] Yeah, that sounds great. Off you go. [00:00:37] Okay, great. So first off, a personal list is that list of people that you know and in what I find with most agents is they try to pre qualify list. Don't do that. Okay. What you're looking for is very simply make a list of everyone who knows you that if they were to see you on the straight, they go. Hi, Jill or hi, baby. Okay. And and that becomes your personal list. And here's why it's so important. Those people who know you already, they already know and like you are eight to 10 times more likely to do business with you than someone who hasn't met you yet. So if you're trying to drive in more business from sellers or buyers, that's the place to start first. And so make a list. One of the things that, you know, if you're just getting started. If you think about the old time Yellow Pages, you know, you have like accounting, actuarial baker, chiropractor just goes through those type of topical indexes and think of who do I know that's a accountant. Who do I know? That's a baker who I know that's a chiropractor. And build your list. And then and that's going to be the first start in getting that direction. [00:01:48] And it's so important then it can start. So many agents that are reasonably successful, that haven't really concentrated on building this fundamental list. And it's so important, isn't it? [00:02:02] It is. I you know, I was talking just a short while ago, one of our clients is a 30 plus year agent, does 18 million a year in volume, and he's in this coaching program. OK. And so the coach got all their coaching clients together, which are all very similar to this person. [00:02:20] And they went around the group and asked in 2018, where did most of your business come from? You want to take a guess as to where the majority of their business came from? They list their personal list. Exactly. And so that's how it top producers are getting there and sustaining their business. Then whether you're a top producer or whether you're just getting started. That's the number one place that you'll get the most business from if you simply work it. Right. [00:02:48] And and in some ways, it's a little easier, isn't it? You got your small phone, you got five spook people. [00:02:55] The phone you find spook, various computer, you know, people that you do the ability for you to generate this. [00:03:05] This is in some ways a little easier, isn't it? [00:03:08] It is. So, you know, you got most people already have their Facebook with all their friends. OK, so all you have to do is real simple. Now, having a list, I was talking to one client and was asking me, how many people do you have on your list? 400 people. Great. How many of those do you have mailing address? As with. Well, none of them. They're all on Facebook. OK. So you've got to have more than just a Facebook contact with them. And so as you're building your list, just go through and either text them or message and through Facebook and say, hey, John, what's your mailing address? OK. Or if you're missing an email address, what's your e-mail address? And just go through and systematically start to build it. Go. What you want is you want their name, a phone number, a mailing address and an email address, because if you're going to touch your list properly, you're going to touch it with some phone calls periodically and just be personal. You're going to send them something in the mail. You probably should put them on some sort of an email system. So you just need multiple ways just to kind of touch them so that you can now we're able to communicate with them. [00:04:18] Yeah. You just touched touched upon what? I was going to ask you the follow up question. You know, after you got your list, what do you do with it? [00:04:25] But you've already touched that. But what often? Another good question is if you go to your phone about how you might follow through the follow through you've just described, really, I'm happy because I think a lot of a lot of our agents get into training mythologies with all the good woo. But after a few weeks, the new happy, happy you down. They don't follow through. So you if you got any tips and insights about how you make, you know, this kind of. Wages of regular follow through on your personal list. Really effective. [00:05:04] Yeah, I do, because I've actually just come through that personally with something we've done in our business. So. Excuse me. We put together an hour in basically a list of clients that we want to be following up with. And how do you do it? So what I had to do for me and this is the simple way that I would suggest it is hopefully you have a to do list that you make every morning or the night before. So, you know, the target of what you have to do for that day and what stays a permanent item on my to do list that I keep putting at the top is to touch. Okay. So as long as you keep it in front of you, then you're going to be more likely to do it. The other thing is when you're touching, a lot of times agents ask me, well, what do you do when you touch? Well, the first thing you do is you just stay a friend. OK. If you know their birth date or an anniversary date or if you know their children's birth date or anything like that, then that gives you a reason to just pick up the phone and call. You may miss them, but leave a voicemail message right here or write a handwritten note. Hey, you know, understand is your birthday. Happy birthday to you. Sorry I missed you, but I was just thinking about you. When you do a personal touch, it goes a long ways. So when you do this reminder for you, then also when your calendar on anything that special with any of these contacts put a reminder in your calendar, always prompts you on that day. These contacts have birthdays or anniversaries or maybe someone that bought a home from you or sell their home. And it's kind of a transaction anniversary. Make the list so that it prompts you. And then the most important thing is you got to be diligent to do it that day, because if you kick it down the road a day, you'll kick it down the next day. And before long, you're not touching anyone. [00:06:54] Robert, I got a question. Just nodding. Disagree. No question. [00:06:59] Because to do both with these go. What? [00:07:04] So let me let me share one other thing on that, too, if I may. So not all touches are the same. And and so you when you're marketing to your personal list are really two things that you're doing. Number one is your staying personal with him as a friend. OK. Because people do business with people they like. But the other thing that's really important is you have to let them know not only that you're a real estate agent, but that you're an agent who is selling homes. And so here's that kind of the scenario I like to suggest. Most people out there know many real estate agents. OK, so you're competing against other real estate agents that your friends know. So if you were to put two agents, if I'm thinking about selling my house or buying and and I have two agents that I know, if I know one is cost time and only know that the other one is an agent, but I don't know how active they are. Which of those agents am I going to most likely choose? [00:08:07] Well, you are beautiful fool. You're gonna choose the one that shows that they are very active in the market. [00:08:13] Yeah. Exactly. So how do you show that you're active in the market? It's real simple. You always show off your sales to your list. So the first thing on your list with that mailing address, you you ought to be sending them. Just sell postcards every time you make a sale. OK, unless you're making more than 15 or 20 sales a year. And then you maybe cap it at a certain level. If you don't have many sales right now because you're kind of a newer agent, then every time you make a sale, you show it off. Every time you get a listing, you send out a new listing. OK, you send out at OPEN HOUSE, you said send out a under contract and then you send out a just sold so you can get multiple touches showing off your successes from just a few sales. But what that does psychologically in your France mind says this person's really active and it keeps you top of mind as that agent who's actually out there doing stuff with me. [00:09:17] Roper being touching the subject ourselves about screens to preload. [00:09:22] Cool. And we're going to be talking about it in February. But it's all kind of linked, isn't it? But you two, you know, impulsive episodes. [00:09:34] We've been talking about doing videos about the local market, specializing in a particular type of customer or particular geo area in your local region. And then what you're talking about is rEU folks who met with success, messages of success. But also, would you agree with me that you should be also fulfilling that we've. Content that proves your competence and your interest in that market. [00:10:04] Yes, very much so. Because I just finished doing a video with one of our clients on something very similar. And so as you're doing these videos that shows that you're an expert in the market. The other thing I would encourage that you do is that you share some of your expertise on how to either buy a house at the lowest rate so you get the greatest value or if you're selling a house, things you can do to increase the sales price and the value. Because then as people watch your video, they're not just seeing your expertise on the market in general, but they're seeing your expertise in the transaction, things that you do that you recommend your clients to do, that will get them the best value when they're buying a home. [00:10:47] Ok. Like one of my when we bought the home that I'm in now. You know, it's on a private drive. There's a couple other homes. And the private drive has kind of been in bad condition. So we're able to negotiate down the sales price even further by taking that into account. And and when do you net it all out? It really helped us financially to then have money to do other things that we needed to. So talk about your expertise in the negotiation to get that sales price down and some things you can do. But also on the flip side, for those people who maybe may have a home and would think about selling, give them some tips that you'd find are most effective in getting the most money for that home when they'd actually do put it on the market. Now they're seeing you as an expert in the market place, but they're also saying you are an expert in being able to help the transaction in their favor. [00:11:41] Yeah. I also think don't know how busy you you're going to get in the habit of doing a video walk through of a new house that you're trying to sell for a client and also do a after so well through after you sold the house and talk about the actual process of selling the house. [00:12:02] People just love seeing houses and the stories around the buying and selling of houses. I love it. [00:12:10] They do. And if you if you have a chance when you're doing those walkthrough videos, let me encourage you to maybe do a walkthrough video before it goes on the market. Quality and the what I'll call kind of the current lived in St.. And you might even do this with your client. You walk through a video. I recommend you make these updates here and here and maybe paint this room. And then after you sold the house or when it's on the market, you do a second walkthrough and now you have a comparison. Now, what happens is people get to see your expertise and taken a home that looks lived in and making it look brand new. So or if you don't have that luxury, but you do walk through after the fact, then point out those things that you guided the homeowner on that. The homeowner then took your advice, because now what this is telling the viewer is you're the expert. They took your advice. And because of that, they sell their home for top dollar. And that's what they're looking for ultimately with a realtor. Can you get the most money from my home? And that's how you can use those walkthrough videos to do that. [00:13:18] Oh, that's great stuff. We're going to go far. Fire, smoke when we come back. We're going to be discussing more. This great content rebuilding, too. Come on. Cool. [00:13:26] And I'm sure it's going to be a fantastic sum. Give you some great ideas this, don't you, two? Over 19. Really great. Back in a few moments. Thanks. [00:13:35] You're listening to the Get Sellers calling you podcast to increase sales from past clients and sphere of influence or from a geographic farm. Learn about Agent Dominator. [00:13:44] We guarantee your sales in writing or give your money back. To learn more. Visit our Web site. Get sellers calling you dot com and like Agent Dominator from the. And now back to the podcast. [00:13:56] We're coming back. I'm feeling a little bit bored, cheaper than the past couple of weeks. As you know, listeners, I've been struggling with a bad cough and slow, but I feel worldwide cheerful. So why don't I rub Robert? [00:14:08] Yeah, your straighten your stuff today. [00:14:10] I'm not quite ready the way you. Joy. Oh, there. [00:14:14] Oh, I just need to drop a rub you slightly. So, you know, we talked a bit about videos. We've talked about this initial list that people know you in the community and you keep that list tight to you. Darker side. We've talked about the power of video, how we're gonna move the conversation. What's the next topic that you would like to introduce to listeners and viewers? [00:14:40] I'd like to talk about where I think real low hanging fruit that a lot of real trash totally miss it. They do it all the time, but they don't know how to turn it into generating more listings as well. And that's the Open House. So are y'all had any conversations on open houses before? [00:14:58] Constantly. It's been a constant discussion fire I've had with agents that are not bikinis. Let's say they're in their second full year. [00:15:11] They're looking to really move their business on to the next level. The people, the top producers that I've seen their offices and they get very dismissive of open houses because they get a. [00:15:29] They all introduced two very negative attitudes by their fellow agents. The more experienced agents about the open houses are just time wasters. And I totally disagree with their attitude completely. What do you. I presume that you do agree with you because it was why you brought it up. [00:15:49] Actually, I agree with those other agents. Open houses are absolute time wasters unless you do it right. Okay. So you got to look at why are you doing the open house? So here's what happens. Those more tenured agents, top for hire producers. They don't want to go sit in a house for two or three hours on a Saturday or Sunday and waste their time and fiddle on their phone trying to sell the house because you don't sell houses that much. That way, people find the house on the Internet and then they strategically come. But the great thing and this is what most agents lose sight of with the open house. The open house is a way to generate new seller leads. OK. And if you do it right. But it is going to take a little bit of effort. But here's it before I go there. Let me just ask a question to you guys. If he could spend four hours to pick up a new listing, is it worth it? Oh, yes, yes. Yeah, absolutely. So spend four hours, you spend two hours before the open house door, knocking the neighborhood as many houses as you can. [00:16:58] You have a flyer about the open house. It's going to have your information on it, even if this is an open house. That's someone else's listing. But you're doing the open house on. OK, and you go and introduce yourself. Hey, I'm Betty Carmichael was such and such realty company. And I don't know if you know it or not, but we had this house that we're doing an open house right around the corner for me. And I'd love to invite you, especially if you guys are thinking about selling. It's important to see what houses in the neighborhood are going for, how they're fixed up. And I'll give you a lot of ideas, maybe some things you can do with your house as well. If you know someone that is thinking about living in a neighborhood, you know, a lot of times about a third of the buyers are invited by friends that want their friends in the neighborhood. Please call some of your friends. But here's a flyer and hope, hopefully. I'll see you. Okay. [00:17:45] So can I just tell you something? I just think it's fantastic that this struck me there. But some celebrate in what you've just said, but only you can use Facebook to also promote the open house. I know five, six days before the house, you. [00:18:06] You. It should be a year event. You're in fear. So when you're a real estate agent, you're you're the you're in the entertainment business, the local time business and the way. So you want a good open house. You know, you want some nipples. You want no alcohol, but, you know, noise, coughing. You won't. You know, you won't. You go. You wants to be a friendly vibe and you want to get people's details when they come to the open house seat. Needs to be a you vent. Would you agree with that? [00:18:43] Yeah. It needs to be an event. I look at it as a as more than just an event. It is a prospecting tool defined by a to find sellers initially. OK, so you want to promote it everywhere you can because when you're promoting it on Facebook, what happens is you're showing everyone on Facebook that you're an active agent. That's important when you promoted to all your friends. You're letting them know I am selling homes. I go out and I do open houses. That's gonna help sell your home because that's what the homeowner thinks. OK, but the real key is when you go meet the neighbors, because if you think about circle farming concept with around every home that goes on the market and sells within a few months within 50 homes, there's usually another home that goes on the market. But you don't know who they are. But if you go and knock on the doors, OK, you leave a flyer for those that aren't there, you leave a flyer for those that are there. Then what you're doing is you're basically saying, this is what I was talking about. [00:19:44] If you're thinking about selling, you need to see what your competition is doing. You need to see what people are looking at, what prices are in this neighborhood and how people are fixing up their home. So I'm giving that homeowner reasons to come look at the house because in their mind, they're thinking about going on the market in a few months. So now when I get a neighbor to come through the house, in almost all cases, that person is thinking about selling. And now I'm able to build a relationship, get their information. And now I can follow up and here's and hear back my first comment. Once someone has met you and they know you and they put a name and a face and a personality and they like you, they are eight to 10 times more likely to do business with you than someone who's never met you. So simply by doing two hours of door knocking and then bringing whoever that is into the open house. Now you've got an opportunity to build that relationship and then pick up that listing. [00:20:39] I'm amazed at the amount of open houses that go to that. The agent has been gotten behind them. [00:20:44] They haven't even got reports bio about themselves, about how many houses they sold the year before. [00:20:51] What type of clients they like to work with. They have nothing. They don't even make sure the handouts. [00:20:57] Do you know why? Go ahead. But I'm going to jump in and get after you. That would be right. [00:21:04] Ok, great little book called Rhinoceros Success, OK? And it talks about cows and rhinos and cows. Follow the crowd. They don't have any idea why they're doing it. Rhinos followed their own horse. They're beat to their own drum. And what happens with most realtors is they simply do what they see everyone else doing. And they never think about it that says, why do you do it that way? And how can I work smarter and not harder? And that's why they do it. My sister in law hope she's not watching this video. You know, she is a new agent and she's doing everything that other people tell her to do following the crowd. But she's not doing anything that really makes it more effective, more efficient and driving more business because agents aren't marketers. That's a big reason. [00:22:00] Yeah. There is. So there's a few things that I'm going to I'm going to add to that. Number one, as with I've been I've been in sales 30 years. [00:22:09] And here's one thing that's that's true of anything, real estate in any any sales office sales environment. Most of the time, the person that you can't talk to, the person that you don't see, the person that they that would be most impactful top producers like every time. [00:22:27] I've always been the top producer was somewhere close to it. In every office, I don't I don't have any interest in training new guys unless I'm going to be paid for it. And the company never wants to pay for it. [00:22:39] So. So I'm never around. I've never actually physically there to do it, nor do I sit next to them. And half the time I'm out the door selling my own business and doing my own thing. And the same thing is ten times as true in real estate, because a lot of top notch real estate professionals, they don't go to the office. They don't sit on the sales floor. They're not at the open houses. [00:23:01] You can't see what they're doing to address what Beatty said about cows in terms of open houses, because we keep talking about him and there's a lot of conversation. So I totally agree with what would be said about knocking on the door. And what I also suggest is that you make a micro business plan when it comes to the way that you approach an open house. And what I mean by that is take a spreadsheet. Take a list and then simply go down and say, these are the things that I am going to do for every open house that I ever approach. And one of those things, by the way, I do love every idea that Beatty had. But another idea is, did you open house sign up sheets if worked? Right. An open house can be can add 10, 20, 30, 40, 50, medium to low, warm contacts to your list, which is something that Beatty keeps talking about over and over again. So you want to walk in mentally prepared. It's worth it to create a strategy, to create a good value exchange for somebody signing your open house list. And what could that be? Their. [00:24:10] I could be pinned. [00:24:11] It could be. It could be any number of small giveaways, something that you spent 10 of 10, 10 cents to a dollar on in order to get them to sign something or give you their information, it could be exclusive information about the house. It could simply be an attitude of assumption, which is what I'd like to tell my clients to use, which is simply, you walk through the door. [00:24:31] You walk up to them instantly. Hand them the sheet and hand them the pen nine times out of ten. Most people will understand what you're doing and understand that you've taken your time to set the environment up for them and they won't question the fact that they actually have to write down their name, email address and telephone number. Thus you get every single name and number of the person that walks into the door in the open house. So I agree with what both of you said, that open houses are valuable. I think they're wildly valuable. And I think somebody with it, with somebody with a little bit of an initiative can't just won't just get one or two leads. They'll get a whole bunch of them that they can then add into their their share and so be the owner. [00:25:14] I was going to sign something, say something a little bit controversial. Obviously, it's a commission only business. Getting those commission checks is really important, especially if you're not getting them. But I don't think it's about sales. I think it's about having conversations. I think it's something you're not having enough conversations. And it's about genuine writing one to one conversations and showing your competence. What do you think? [00:25:47] I think you're right. I think it's a I'm not sure you can put it in a very narrow bucket on anything. But the most important part is they've got to feel like they like you trust that they trust you and you care for them. And it's interesting. People will go toward someone that they feel cares for them more than they feel. Someone has definitely the expertise, but they may treat them as if they don't care. So that relationship, that one on one conversation you're talking about is super important. And that's the thing that most agents, I think, miss with their personal list. They look at their list as a prospect list, and so they treat it mentally as business. And once you start to treat it only as business and you lose that personal touch, that one on one this, then you lose the greatest asset you have. People do business with people they like and people they trust and people that they feel like and trust them back. [00:26:53] Yeah, often keep some kind of English cultural because I kind of struggle with that no spit. [00:27:00] Are people that I kind of see is the people that trust you, that know they might not be kind of your friend, but they know that you're there for the long term, but you're serious about your business and you're not going to con them and you're going to try your best. Well, that particular client endured in your butt, too. And you really serious about what you're doing. Are we talking the same thing? What do you think is cultural as well? [00:27:32] I think it's I think we're actually talking on different things, but they're all headed to, you know, sort like the old adage, all roads lead to Rome. Okay. In order to make that cell maybe like this fight so we can say in order to make that sale, which is this transaction, we have all these tentacles that keep coming in. And it's not one or the other. It's a whole multitude. So the comment that you're making one of my clients, one of the things that we're promoting for one of his marketing is the headline says, I gave up fifteen thousand dollars commission on this sale because of my integrity. OK. Or some something like that. And then the story starts to go in that he's selling this home and there are two buyers that offer contracts. His buyer and another buyer. And he could have persuaded the seller to choose his buyer, which would have given him fifteen thousand dollars more in commission. But because of his integrity, when he went to present the offers, he's actually got his office manager. The broker to come over and sit down and watch the presentation of both contracts to ensure that he was not biased one against the other. So that the seller could make a pure decision. And because of that, he lost the deal because the other offer was actually a better one. So when people know that they that you trust them, that people trust you, they like you, those are the personal conversations. But then they also know your professional integrity, your ethic, they know your professional expertise, they know your drive. So all of these are the different technicals that start to build this picture of who you are in that person's mind. And I think it's the totality of all of that that starts to give them the confidence that they would be a fool to choose anyone else besides you because of all of this, that they know an experience about you. Does that make sense? [00:29:28] Oh, totally. No question. The real estate agent business is a tough business. It's commission only tough. There's a lot of negativity in offices. And in general, there seems to be, especially when you're trying to break through to get to that level of sustainability and we'll get to the next level. And then you got the top, are you, Johnson? This is just a generality. They can be a bit aloof, a bit arrogant. Not have that. What we've just discussed. So, first of all, how do you keep yourself in the right mindset? And secondly, you have to try if you do get some real success, not become one of these arrogant, aloof, are you jeans? [00:30:21] That's a great question. It goes a deep answer. I think the way you keep yourself in the right mindset, as you always keep your eyes on the goal. So I've actually been in business for 20 years. I've had some big highs. I've had some big lows. One low was actually almost turned it into bankruptcy. But the thing that hit me is I actually had a friend asked me, you know, how do you keep going? How do you keep your attitude always focused? And you'd never give up even in the tough times. [00:30:52] And I think the way that you do that is you always have a goal that you're reaching for that so important that you actually believe you can get that you'd be a fool to give up on. And that keeps you going during the tough times. Also, in terms of the attitude of being stuck up or are that persona that sometimes we see with those higher producing agents on the top are agent in my office? [00:31:19] Yeah. No top producer? No done deal with your too low quota of clothing for me to actually work with. [00:31:30] But you know, when you get that, well, you're going to start losing out. The Bible says pride comes before the fall. OK. So it's you know, it's easy to say. And especially if you're a driver, then, you know, being number one is real important to you and kind of comes out in your attitude. But you always have to remember that being number one is based on helping lots of little. Succeed in their transactions and and so I've got a real story because my wife's cousin by marriage is one the top 15 or 20 agents in America by herself. No team in Alabama. She did like 85 or 90 million dollars in volume last year. OK. And so at one time we're going to sell our house. And I was telling her, you know, I don't know if you deal with houses like ours and it's only like three, four hundred thousand dollars. And she goes, well, you know, I deal. I sell any house. And, you know, for her, it's all about is another transaction. It's not I only sell houses at a certain level. In fact, she and another agent were competing years back on a house that I think was only one hundred thousand dollar house. But there's just that competition that any sale is a good sell. [00:32:46] I like that. I liked that a lot. That's a great story. Good. [00:32:51] Last question for Beatty. [00:32:54] Do I? Yes. Did you read a bit and saw him do? I know. I know. I have. I know I have. So I go. I keep. You know, if I had any one question, I don't think it would be related directly to the topic. I think that I think that my question, my curiosity. I've come to appreciate your personality as we have. This is our third show together. And I've noticed that you whether it's true or not, you come across as as a dedicated kind of hard working guy. And I'm curious to know, because I've owned seven businesses. This is my seventh that I'm on. And I bootstrapped all of them. And one or two of them ended in complete and utter disaster. One of those two businesses was actually the hardest personal hit I ever took was I had partners. The business is making a lot of revenue. I really thought it was going quite well. And in the ninth hour, one of the partners pulled out suddenly and it was unfortunately it was the financial partner. And even though the rest of the business was actually doing quite well, it was like somebody pulled the carpet out from underneath us and it was real personal, personally challenging time for me. And I decided at that moment not to do entrepreneurship again because it was or anytime soon because it was real tough blow to my purse, my ego, my heart. I'm curious to know you said you almost went out of bankruptcy in some point in your career. That must have been a scary trying time for you. [00:34:30] How did you deal with it, if you don't mind me asking? No. Yeah. Thank you for asking. I will be delighted to share. But I have to share who I am really, and not try to put on a facade or be politically correct. Don't go for it. I served the Lord Jesus Christ, and everything I do is guided and directed by him. And the way I made it through is he'd give me some promises earlier on that I would never suffer famine among the nations again. That that the where I'm going is where he is called me to him and he showed me where it's going to be. And so when you know, the end of the story, you know, when you know the end of the book, then you can handle all the little ups and downs in between because you know how it's going to end out. And so that was my rock. You know, my rock, my salvation. I go work. You can lose. Use all those terms from the Psalms. And when you realize that whatever is going on financially, we looked at our lives and everything was blessed. The only thing that wasn't blessed in the physical was seeing what's going on with the business. But it also China. The Chinese have a proverb that out. You know that the cloud I forget the exact proverb, but basically the word for crisis is the same word for opportunity is. How do you respond to it? And it was from that time that we almost went out of business that launched us into this business, which has been one of our greatest businesses. So that's how I did it. That's that's a beautiful story. [00:36:08] Thank you. Thank you very much for sharing. If I go ahead. Me and say I move further. [00:36:14] I actually believe you. Thank you so much for sharing. Because I know a lot people talk about success, but they don't. My successes. Most people get to successfully a very hard road, a very, very hard road. My successes are built through to seven, eight, nine years of hard slog with a lot of dark. Periods in that slow count. [00:36:44] Thirteen failed businesses like Lincoln or seven failed businesses like. Why didn't it at all? Not all of them fail, but seven past businesses like me. But I agree with that. A thousand percent, but not a lot. Wisdom comes hard won. [00:36:57] I think you if you're listening to this listeners and viewers, is if you're in the real estate industry, realize that you've got to have a plan. If the plan is working, change it or seek advice from advisers that really have the best for you. But, you know, you're going to have a plan. And as long as you're making those steps in the right direction, keep to the plan. Would you agree with that? [00:37:25] I do. And I want to make a comment back to Robert, because I was looking at my less. I actually keep a list of all the businesses I started. So the first one that really took off was business number eleven. It's still going. And the one I'm in now and business number eleven is actually the backbone behind this business. And this business is number 16. Some guys, they've all been bootstrapped, never borrowed money to get anything going, you know, and it's just been a fun pursuit. It's been, you know, the pursuit of your goal and your dream is is more important than the accomplishment of what you have, because what you have is temporary, but it's where you're going now. What's the next step? And that's what keeps driving me. [00:38:12] That's good. Thank you so much. [00:38:15] Thank you. So I want to end the show. Hopefully you will join this later on during the year. [00:38:21] He's always go open the invite to come on the show, hopefully come. We always enjoy the views with him. And we'll be back next week, folks. See you soon. P037 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Welcome to the "Showing Up BIG!" Podcast.   Description: In today's noisy, distracted and desensitized world, irresponsible and morally bankrupt information is prevalent. As an alternative, we offer the Showing Up BIG! Podcast, where our  “free-range guests” serve up their REAL stories, REAL problems, and UNREAL results, in their Zone of Genius!    Scott Alexander - Rhino, Best-Selling Author, Speaker! ​ Episode Notes: Scott Alexander may look like a regular guy, but he is far from it! Scott, is an audacious, six thousand pound charging Rhinoceros, with two inch thick skin, five foot horn and he's determined to make a difference in the world! Scott is our guest in this powerful episode!  ​ ​ Dave Ramsey ​ Nationally syndicated Radio show host, Dave Ramsey, heard on more than 500 radio stations throughout the United States and Canada, says THIS about Scott Alexander's book "Rhinoceros Success"...  ​ "I believe in this book so much that I require my team to read it when they start working on my team. Scott Alexander has discovered the REAL secret of success: becoming a rhinoceros. Read it and go rhino! Success is difficult but… ​ Tomorrow morning, you could wake up as a full-grown rhinoceros and: Charge your way to success Use audacity to reach your goals Be happier than you’ve ever been before Make your life an exciting adventure Have the persistence and tenacity necessary for success Never worry again Succeed at the world’s most profitable hobby Achieve more and have a better balance in the six major areas of your life: financial, work, physical, family, social and spiritual   Scott Alexander has discovered the REAL secret of success: becoming a rhinoceros. Read it and go rhino! That’s all there is between you and everything you’ve ever wanted to do or become in your life. CHARGE!" ​ Dave Ramsey has written five New York Times Bestselling books, so he knows a thing or two, about recommending a good book!   Now let me tell you what I (Dr. Dondee Nettles) think about Scott... Scott Alexander became a hero and mentor of mine, 25 years ago when I read "Rhinoceros Success" for the first time. I have read it, and the other 2 books in the Rhinoceros Trilogy, "Advanced Rhinocerolgy" and "Rhinocerotic Relativity" more than ten times and have recommended them to hundreds of people! I have read Scott's newest book "Rain or Shine" twice now! They have ALL opened my eyes, filled my heart and touched my life in profound ways   I hope all who listen to this SPECTACULAR episode, relate so strongly to Scott's candor and raw honesty, that they buy all four books and let them truly CHANGE YOUR LIFE FOREVER! I pray you'll be inspired beyond belief by this episode, and as a result, CHARGE towards pursuing your DREAMS!!        * Have you ever felt like your life is going nowhere and the people around you aren't helping matters? They me be cows.        * Have you ever been inspired to go after MORE, yet the people around you felt threatened and were critical and judgmental of your desires. Sounds like cows to me.        *YOU are a Rhino and you deserve better. You should upgrade your cow friends for Rhino friends and DO IT NOW! ​      * You DO realize they make shoes, purses, belts and jackets out of cowhide and NOT Rhino hide don't you? That's because Rhino hide is TWO INCHES THICK!    Well, don't get offended, take ACTION! Start Charging like a Rhino!​​   Your "Zone of Genius" exists in a Rhino suit! Get yours NOW! Not quite sure how to get one? Here is how to get your hands on Scott's literary Masterpieces...  ​ To get Scott's book "Rhinoceros Success," click here.  ​ To get Scott's book "Rain or Shine," click here.   ​ Jump on over and listen to this Episode and allow Scott to help you let your own story be just perfect for you and let it continue to evolve and thrive as you navigate your way through the jungle, as a new Rhino!! ​ Are you ready? Lower your horn, press PLAY and dive in! ​ Please Subscribe and Review in iTunes. Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. Seriously! I have great plans to add BONUS episodes for Subscribers and even have secret SPECIAL GIVEAWAYS too! If you're not Subscribed, there's a good chance you might miss out on these cool Bonus Episodes and awesome stuff I will be giving away! Click here to Subscribe in iTunes! ​ If you're feeling super awesome, I would really love it, and be super duper grateful if you left me a 5-star Review on iTunes too, Those reviews will help other people find my podcast, and I love to read them! So THANK YOU in advance! Just click here to submit a review. Please select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. THANK YOU!  If you enjoyed this episode and love the format of the Showing Up BIG! Podcast, and helping people find their lane in life, and leave their mark on the world, while Blessing people, would you PLEASE help us with this mission of spreading GOODNESS?? All you have to do is leave a quick review on iTunes and make sure to subscribe too (if you haven't already). Your kind gesture would seriously ensure GOODNESS gets a foothold in our pessimistically lop-sided world, AND would truly mean the world to me, so THANK YOU in advance for being the awesome free-range human that you are!        ​  

In this episode, we have a conversation with bestselling author and speaker Scott Alexander, a legend in the self-help industry and a dynamic communicator. We cover the subject of staying motivated during the extra hard time. Scott shares the philosophy behind living as a Rhino each day to charge forward no matter your challenge.

Do you want to develop the tenacity and persistence to reach your goals? Do you want to make your life an exciting adventure while you’re at it? If you answered yes to the questions, you only need to do one thing—become a rhinoceros! If you don’t know how to go about it, you’re in luck. Today’s special guest is no less than Scott Alexander, the brilliant man who wrote the Rhino series of three motivational books. The books have become so well-loved that Rhinoceros Success (one of the books he wrote when he was 23) has now sold over 4 million copies worldwide. Over the past 50 years, Scott has been involved in diverse ventures such as ethnic art, fossils, music, motorcycles, and reptiles. And in today’s episode, he shared his profound insights on motivation, success, living the adventurous life, and what it means to be a real rhino! If you need motivation, inspiration, or a quick pick-me-up, this episode is exactly what you need to hear!   RESOURCES: Download your Free Audio Book Rhinoceros Success by Scott Alexander  Rain or Shine by Scott Alexander Your Greatest Power by J. Martin Kohe Think and Grow Rich by Napoleon Hill How to Win Friends & Influence People by Dale Carnegie

How many of you are indecisive? My hand is raised. Put me on that list. W/ one simple mindset shift, you can alleviate the stresses of decision making. Tune in to AMX520 and start making decisions! For more information on speaking programs and books that can change your life, visit charliespaniard.com.

Audacity, tenacity and efficiency - three characteristics of "rhinos." The best part? They don't cost a thing! Tune into today's AMX and become one audacious, tenacious, and efficient force to be reckoned with! Take that tenacity over to charliespaniard.com for more resources to fuel your journey!

In today's AMX, we're talking: moving (taking action), selling (yourself) and "inventory of only one" (YOU). This is a you focused episode that will keep the momentum going. Enjoy! Want to learn more? For information on speaking programs and a master reading list, visit charliespaniard.com.

Charging massively, starting fires w/ magnifying glasses and quality "mindfillness" serve up today's AMX. Listen, learn, do. Enjoy all of the books I read and discuss at charliespaniard.com/readinglist.

What's the difference between a Rhino and a Cow? How can a Rhino mindset aid you in attaining your goals? What two books are required readings for two big-time companies? All this and more in AMX516. Listen, learn and hop on over to charliespaniard.com/readinglist for a list of books that can change your life.

In last week’s podcast I interviewed Larry Goins. Larry shared some of his productivity hacks based on 30 years of experience as a real estate investor, speaker, and educator. If you missed the 1st part of the interview, you can ​click here to check it out. In today's show I wrap up the second half of the interview. Larry is going to dish out even more actionable golden nuggets to help you level-up your productivity in your real estate business. Topics: 01:49 One key thing to help anyone become more productive 05:00 Larry's process he uses to know when to say "no" vs. when to say "yes" to opportunities 07:20  His advice for someone who is stuck in fear/indecisiveness and isn't taking action 09:30 The two most valuable benefits from working with a mentor 11:06 The concept behind BRAG - "Be Rich And Generous" Quotes: "Make sure you get educated. And, latch yourself onto somebody you know, like and trust who’s where you want to be and doing what you want to do." "Many people think that real estate is risky. Real estate is not risky, it’s being uneducated that’s risky. Education takes away the risk." Resources: Ryan S. Johnson - Helping You Level-Up Your Real Estate Business! Rhinoceros Success - by Scott Alexander HUD Homes Half off - by Larry Goins BRAG Radio by Larry Goins

Series: RHINOCEROS SUCCESS Title: RHINOCEROS SUCCESS Date: 04-30-2017 Website: www.nwbchurch.org

Let’s be rhinos! It’s an interesting concept and this round Mike and Joe discuss the implications of becoming a 6,000 lb rhinoceros. OmniFocus on Android 2Do Due: The Superfast Reminder App for iPhone & iPad Roadmap for the Omni Group Rhinoceros Success by Scott Alexander Step by Chris Capehart Grit by Angela Duckworth The Richest […]

If you've lost some of the passion and focus in your business or if you just need a little motivation to keep hustling today, this episode is for you. BJ discusses some great points from Scott Alexander's book Rhinoceros Success and shows you how living with "crash" focus can lead to incredible things for your business. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Rhinoceros Success: https://www.amazon.com/Rhinoceros-Success-Scott-Alexander/dp/0937382000  Driven For Purpose: http://drivenforpurpose.org/