Podcasts about action sports

Adolf Silva joins us for Chapter 404 of Gypsy Tales.Adolf shares the story of his career in freeride mountain biking, competing at Rampage, and the crash that left him paralyzed. He opens up about recovery, adapting to life after injury, and the mindset that has helped him keep moving forward through the biggest challenge of his life.We also discuss Red Bull Rampage, pushing the limits of mountain biking and action sports, overcoming adversity, finding purpose after injury, and why Adolf refuses to let one moment define his future.00:00:00 Intro 00:04:59 Welcome Adolf Silva to Gypsy Tales 00:10:18 Life post injury00:12:10 How Adolf was Introduced to Action Sports 00:17:19 Life as a KId in California 00:23:50 Adolf's First BMX Bike 00:25:54 Landing Double Backflips in Year One 00:34:21 Living Life One Day at a Time 00:40:33 Adolf's First Major Injury 00:45:34 Adolf's first Rampage Experience 00:48:58 Andreu Lacondeguy's Level of Talent 00:56:34 First Time Competing at Rampage 00:59:12 Crazy Riding Conditions in Utah 01:05:23 What it Takes to Drop in at Rampage01:19:35 Adolf;s FMX Career 01:26:02 Life Changing 2025 Rampage Crash 01:32:40 Remembering the crash 01:40:24 Adolf's Friendship with Axell Hodges 01:42:16 Realising He Was Paralysed 01:48:38 Refusing to Live in the Negative 01:58:19 Becoming a Better Man Through Adversity02:03:14 Adolf's Appreciation for His Wife 02:04:16 The Biggest Struggle Post Injury 02:07:23 The Support of Road 2 Recovery 02:09:13 Competing in HYROX 02:17:52 ClosingIf you enjoy this chapter, be sure to like, subscribe, and turn on notifications so you never miss a Gypsy Tales podcast! Monster Energy

What does it take to photograph elite athletes pushing their bodies to the point of collapse, or freeze the motion of cars hurtling by at speeds that blur the line between control and catastrophe? Two of our favorite recent podcasts went deep inside those worlds: one with Phil Penman and Kristof Ramon on the brutal beauty of competitive cycling, and the other with Camden Thrasher and Jamey Price on the relentless sensory overload that comes with photographing motor sports. While our video podcast studio gets its finishing touches, we're revisiting our archive for an encore that pairs the best of both sports—from the many stages of suffering baked into professional cycling to the wild mix of visual stimulation and sleep deprivation that comes with shooting a 24-hour endurance race. In each conversation, you'll find sparks of enlightenment that happens when photographers who thrive on adrenaline get a chance to really talk shop. The excerpts here contain the highlights. Yet, the full episodes are also worth your time—links to those are in the timeline below. And make sure to subscribe @BHPodcastNetwork to get our latest updates on YouTube, Instagram, and TikTok. Guests: Phil Penman, Kristof Ramon, Camden Thrasher & Jamey Price Episode Timeline: The Art of Competitive Cycling Photography, with Phil Penman & Kristof Ramon 3:25: Phil Penman's background in competitive cycling and how this informs his photographs of the sport. 5:48: Logistics to shooting competitive cycling and perils of damaging photo gear. 9:21: Creative aspects to competitive cycling photography and how to get impactful shots. 14:00: The many stages of suffering in competitive cycling, and the pride riders take in having this photographed. 20:02: Technical aspects of cycling photography, understanding light, capturing speed, and learning to react intuitively to the action. 25:00: Gaining access and building rapport with athletes and teams. 31:28: The back story to Kristof's book and how he identified suffering as a narrative element. 37:38: Starting out and getting credentials as a competitive cycling photographer. 41:13: Balancing the technical with an emotional response while building in certainties and calculating risk. 50:29: EPISODE BREAK High-Octane Motor Sports Photography, with Camden Thrasher & Jamey Price 53:46: Jamey's start as a jockey, plus comparisons between photographing horse racing and motorsports 55:25: Camden's early years at auto races and exploring the mechanics of his father's film camera. 56:55: The logistics behind working as a motor sports photographer and a race day timeline. 1:10:58: The thrill of endurance racing and how covering these 24-hour races differs from other auto racing events. 1:16:34: Camden and Jamey's go-to gear, and using manual focus for panning shots.  1:23:00: How to capture adverse weather or unique atmospheric conditions for great results.  1:27:15: Camera settings and creative techniques for panning, plus challenges to calculating relative distance combined with speed.  1:33:42: Varied limits to image use, copyright ownership, and licensing images to clients. 1:37:36: Parting advice to fans seeking to become a credentialed motor sport photographer. Guest Bios: British-born, New York-based photographer Phil Penman has documented the ever-changing scene of New York City's streets for more than 25 years. and he has quite a bit of experience in the world of professional cycling himself. In his career as a news and magazine photographer, Phil has photographed major public figures and historical events. His reportage following the 9/11 terrorist attack was featured in major print publications and media broadcasts worldwide, and his work covering New York City's pandemic lockdown is in the collection of the U.S. Library of Congress. In addition to exhibiting at Leica galleries in New York, Washington, D.C., Boston, and London, Phil's signature street photography has appeared in international exhibitions as far afield as Venice, Berlin, and Sydney. He also tours the world teaching photo workshops for Leica Akademie. Phil's books, "Street" published in 2019, and "New York Street Diaries" published in 2023 both became best-sellers and have been featured at New York's Museum of Modern Art. Kristof Ramon is a pro-cycling photographer who covers some of the world's most prestigious races, including the Tour de France, the Giro d' Italia, the Tour of Flanders and Paris Roubaix. Born and raised in Belgium, Kristof discovered photography while attending film school at age 19. He eventually followed his passion for cycling and photography and has focused exclusively on this sport since 2011. Working under the name Kramon, his talent for storytelling and his ability to capture the atmosphere and raw emotion of racing makes his images stand out from typical race photography. Kristof's reputation has earned him the respect and trust of many of the biggest racing teams and riders - which is why he's able to capture such extraordinary in-between moments and behind-the-scenes images. The riders are always his primary focus, as evidenced in his close-up portraits of racers caked in sweat, mud, dust, snow, and grime. Kristof's first book, The Art of Suffering, was released in June 2024 by Laurence King Publishing. Camden Thrasher is a motor sports photographer with a distinctive ability to capture unique scenes of fast action. Growing up in Vancouver, Washington, it was the sound of engines from a nearby racetrack that first drew him to motor sports. After becoming a fixture at the track with his camera during high school, Camden studied automotive design and engineering in college, expecting to work as an engineer or on a pit crew. But the money he was making as a side hustle with his camera convinced him to stick with photography, and he hasn't looked back since. Using a unique slow shutter speed method, perfected over many exposures, Camden revels in showcasing the abstract qualities of gleaming metal, bright lights, and dynamic action that are hallmarks of this sport. Now based out of Atlanta, Georgia, Camden's work has been commissioned by top racing teams and featured in a wide range of media, from print magazines to automotive branding campaigns. Jamey Price is an automotive photographer based in Charlotte, North Carolina, whose motor sports work has taken him to more than 25 countries, and across most of the continental US. Jamey's photography career began while he was competing as a thoroughbred horse racing jockey and exercise rider. During this time, he completed more than 50 races, notching 11 wins in the saddle. His life in horse racing was eventually compiled into the self-published book Chasing: Racing Life in England & Ireland. Yet, in 2011, Jamey's photography career switched from horses to horse-power. Since he began chasing race cars, his images have been published worldwide in magazines, distributed by sports imagery wire services, and featured by top commercial clients. Additionally, Jamey is a LEXAR Elite Artist, since 2014. Stay Connected: Phil Penman Website: https://www.philpenman.com Phil Penman Instagram: https://www.instagram.com/philpenman/ Phil Penman Facebook: https://www.facebook.com/philpenmanphotography/ Phil Penman Twitter: https://x.com/Penmanphoto Phil Penman Wikipedia: https://en.wikipedia.org/wiki/Phil_Penman Kristof Ramon Website: https://kramon.be/ Kristof Ramon Instagram: https://www.instagram.com/kramon_velophoto Kristof Ramon Facebook: https://www.facebook.com/kramon/ Kristof Ramon Twitter: https://x.com/kristoframon Kristof Ramon Photoshelter: https://kramon.photoshelter.com/ Kristof Ramon Flickr: https://www.flickr.com/photos/kristoframon/ Kristof Ramon at Lawrence King Publishing:  https://us.laurenceking.com/products/the-art-of-suffering Camden Thrasher Website: https://www.camdenthrasher.com/ Camden Thrasher Instagram: https://www.instagram.com/camdenthrasher/ Camden Thrasher Facebook: https://www.facebook.com/CTimages/ Camden Thrasher Flickr: https://www.flickr.com/photos/cthrash/  Jamey Price Website: https://www.jameypricephoto.com/ Jamey Price Instagram: https://www.instagram.com/jameypricephoto/ Jamey Price Facebook: https://www.facebook.com/jameypricephoto/ Jamey Price Twitter: https://x.com/jameypricephoto/ Jamey Price YouTube: https://www.youtube.com/jameypricephoto Jamey Price TikTok: https://www.tiktok.com/@jameypricephoto/ Jamey Price Lexar: https://americas.lexar.com/lexar-elite-team/jamey-price/  For more information on our guests and the gear they use, see: www.bhphotovideo.com/explora/podcasts

In this episode of BigMx Radio, we go deep with Kyle Wolfe, one of the most dialed off-road and action sports photographers in the game. From dirt bikes and motocross to high-speed off-road racing, Kyle breaks down what it really takes to capture world-class motorsports photography in some of the harshest, most unpredictable environments. We […]

What does it actually take to prepare an athlete for a sport where the environment itself is part of the challenge? In this week's episode, Richard Graves sits down with Ryan Blake, Performance Coach, Consultant, and founder of Extreme Sports Performance, to explore the fascinating and often overlooked world of action sports performance. Ryan brings a unique perspective to this conversation. A former action sports athlete himself whose career was cut short by a life-threatening injury, he has since spent over 20 years working across elite sport, academy systems, private education, and national governing bodies, before circling back to the world he started in. Today, he works as a performance consultant for British Water Ski and Wakeboard, Head of Sport Science at St Paul's School in London, and Lead Tutor for the Youth Strength and Conditioning Association. This isn't a conversation about conventional periodisation or standard gym metrics. Ryan challenges the assumptions baked into most traditional performance models and makes a compelling case for why action sports, think X Games, halfpipe snowboarding, freestyle skiing, demand an entirely different approach. One built not around chasing peaks, but around building repeatable, durable performance that holds up under fatigue, variable terrain, and real-world unpredictability. He talks through his Restore, Apply, Own framework in practical terms, explains why training in a fresh state but competing in a fatigued one is one of the most underappreciated problems in sport, and shares how he uses a blend of velocity-based training, jump testing, readiness monitoring, and athlete-specific education tools to close that gap. He also weighs in on the growing use of AI in competition judging, the rapid rise of the X Games League, and why the preparation systems in action sports simply haven't caught up with where the sport is heading. Whether you're a sports scientist, strength and conditioning coach, or simply someone with an interest in how elite performance is built at the fringes of mainstream sport, this is a conversation worth your time. In This Episode You Will Learn Why traditional performance models fall short in action and adventure sports, and what needs to change The difference between performance capacity and durability — and why durability is the more important target in action sports How Ryan's Restore, Apply, Own framework structures athlete preparation from the ground up Why training athletes in a fatigued state is just as important as having them fresh — and how to do it effectively How to use a simple SWOT analysis to identify athlete needs and prioritise support when resources are limited The role of technology in action sports performance, including VBT, jump testing, readiness monitoring, and AI in competition judging Why strength training alone doesn't transfer to sport performance without progression through capacity, application, and environment How the rapid growth of the X Games League and Olympic inclusion is creating both opportunity and a preparation gap in action sports Practical first steps for coaches and athletes looking to engage with a more structured performance system in action sports About Ryan Blake Ryan Blake is a performance coach and consultant specialising in action and adventure sports. He founded Extreme Sports Performance in 2018 after a career that has taken him through elite academy systems, professional sport, private education, and national governing body consultancy. He holds accreditations from both the UKSCA and NSCA, holds an MSc in Maintenance and Enhancement of Elite Performance from the University of Portsmouth, and has worked with world champion athletes and Olympic medallists across disciplines including British Tennis, England Cricket, British Cycling, and now British Water Ski and Wakeboard. Alongside his consultancy work, Ryan serves as Head of Sport Science at St Paul's School in London and as Lead Tutor for the Youth Strength and Conditioning Association. His own background as an action sports athlete — and the life-threatening injury that ended that chapter — underpins his philosophy around risk, durability, and long-term performance. He is based in Guildford and can be found on Instagram at @extremesportsperformance or at extremesportsperformance.com. FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL SIGN UP NOW: https://bit.ly/SFSepisode241 ​ Learn Quicker & More Effectively ​ Optimise Your Athletes' Recovery ​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In ​ Reduce Your Athletes' Injury Ratese ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More ​ Improve Your Athletes' Performance ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Nick joins us for the 3rd time to talk about content creation, plumbing, and the decline of action sports .Nick Parlet aka @plumbingsk8r . He is a lifelong skateboarder, operates his own plumbing business, is a content creator, and, most importantly, a father of two. Nick showed up and helped build Breaking Free Skatepark back in 2016 and has been a lifelong friend ever since. His efforts are something I will never forget, and our friendship is noteworthy. Nick and his son, Blake, can be seen in many old videos and vlogs on the BFS YouTube channel. It was awesome to catch up with him about his business and social media content creation. Nick is a hard worker, and that comes from his years of skateboarding. We have a lot to learn from his dedication. This is Nick's second appearance on BFS LIVE.Follow Nick on Instagram https://www.instagram.com/plumbingsk8r/Instagram (local business) Tidy Pipes https://www.instagram.com/tidypipesplumbing/TikTokhttps://www.tiktok.com/@plumbingsk8r?is_from_webapp=1&sender_device=pcFacebookhttps://www.facebook.com/plumbingsk8rBFS LIVE is a podcast and a live show where we talk about what actions sports have given us and what we have given back to them. We focus on the many benefits of action sports, such as positive masculinity, the development of character, and the lessons learned. We jib around on topics and let it flow organically until we hit a poignant topic. Then we drop in on it. Please share your thoughts in the comments. Everyone is welcome on BFS LIVE. Please reach out if you wish to join the show. You can support BFS live and the BFS brands by joining our Pateron https://www.patreon.com/user/breakingfreeskatepark Subscribe on Youtubehttps://www.youtube.com/@BreakingFreeSkateparkFollow the show on Instagram https://www.instagram.com/bfslivepodcast/ Follow the skatepark on Instagram https://www.instagram.com/breakingfreeskatepark/ Follow BFS on TIKtokhttps://www.tiktok.com/@breakingfreeskateparkYou can make a one-time donation here. https://www.paypal.com/paypalme/breakingfreepay For more info about BFS visit https://www.breakingfreeskatepark.com

Throughout Black History Month, we are profiling Black trailblazers with San Diego ties who have made an impact in their respective fields.Monday on Midday Edition, we sit down with a community leader who is fighting for racial and economic justice through her work at the San Diego nonprofit, Center on Policy Initiatives.Then, photographer Atiba Jefferson has captured some of the biggest cultural icons and moments in skateboarding, sports and music.On Feb. 18, he will speak at San Diego State University for a retrospective on his career. We hear from both Jefferson and SDSU professor Neftalie Williams aboutJefferson's legacy in skateboarding, and how his work has permeated into other parts of culture.Guests:Kyra Greene, executive director, Center on Policy InitiativesAtiba Jefferson, skateboard photographerNeftalie Williams, professor, director, SDSU Center for Skateboarding, Action Sports, and Social Change

In this episode, we talk about what accessibility in action sports means. Whether it be cultural, institutional, or from within, action sports need to be accessible if we want our sports to thrive.BFS LIVE is a podcast and a live show where we talk about what actions sports have given us and what we have given back to them. We focus on the many benefits of action sports, such as positive masculinity, the development of character, and the lessons learned. We jib around on topics and let it flow organically until we hit a poignant topic. Then we drop in on it. Please share your thoughts in the comments. Everyone is welcome on BFS LIVE. Please reach out if you wish to join the show. You can support BFS live and the BFS brands by joining our Pateron https://www.patreon.com/user/breakingfreeskatepark Subscribe on Youtubehttps://www.youtube.com/@BreakingFreeSkateparkFollow the show on Instagram https://www.instagram.com/bfslivepodcast/ Follow the skatepark on Instagram https://www.instagram.com/breakingfreeskatepark/ Follow BFS on TIKtokhttps://www.tiktok.com/@breakingfreeskateparkYou can make a one-time donation here. https://www.paypal.com/paypalme/breakingfreepay For more info about BFS visit https://www.breakingfreeskatepark.com

This week on the Science for Sport Podcast, Richard Graves is joined by Brian Roy, a strength and conditioning coach who has spent the past decade working at the sharp end of action and lifestyle sports, including Olympic BMX Freestyle. BMX Freestyle is still a relative newcomer to the Olympic programme, but its physical demands, injury risks and performance challenges are unlike almost any traditional sport. In this episode, Brian shares his unconventional journey into elite sport, from personal training and postgraduate study to travelling the world with BMX athletes on the global stage. Together, Richard and Brian explore what it really takes to prepare athletes for a sport defined by explosive power, aerial skill, high-impact landings and constant travel. Brian offers a refreshingly honest perspective on athlete buy-in, bespoke programming, and why traditional strength testing and rigid systems don't always transfer to non-traditional sports. This is a fascinating conversation for sports scientists, strength and conditioning coaches, and anyone interested in how performance support adapts when the sport doesn't fit neatly into a textbook. In this episode you will learn * The unique physiological and biomechanical demands of BMX Freestyle competition * How to prepare athletes for repeated 60-second, maximal-effort runs across a full competition day * Why traditional strength testing and gym-based metrics don't always translate to action sports * How Brian adapted training around constant travel, limited gym access, and athlete preferences * Practical strategies for building resilience and reducing injury risk in high-impact sports * Why athlete buy-in often comes from listening, adapting, and being present rather than enforcing systems * How emerging video and motion-analysis technology could shape the future of training in BMX Freestyle and similar sports About Brian Roy Brian Roy is a strength and conditioning coach with over 10 years' experience working in action and lifestyle sports. He holds a Master's degree in Kinesiology and Exercise Science and is currently undertaking further postgraduate study in Applied Sports Science Analytics. Brian has worked closely with elite BMX Freestyle athletes on the international stage, including those competing at the Olympic Games, and has developed a reputation for adaptable, athlete-centred training approaches. His work focuses on performance, resilience, and real-world transfer rather than rigid adherence to traditional testing models. Brian regularly shares insights from his work on LinkedIn and Instagram, where he discusses training philosophy, emerging technology, and lessons learned from working in non-traditional sports environments.

It's another Victory Monday, as the Jags successfully defended their home turf against the Tenessee Titans to close out the regular season at 13-4, win the AFC South Division Championship, and secure a first round home playoff game next weekend against the Buffalo Bills. Brent has the game highlights and looks at what's ahead as the Jags move into the post-season.

Eric, Dave and Marty breakdown the latest VisionOS beta and some really intriguing patents showing directions Apple could go. Dave never had a hamster or a guinea pig. visionOS 26.3 Beta Release Notes https://developer.apple.com/documentation/visionos-release-notes/visionos-26_3-release-notes Apple Releases First watchOS 26.3, tvoS 26.3 and visionOS 26.3 Betashttps://forums.macrumors.com/threads/apple-releases-first-watchos-26-3-tvos-26-3-and-visionos-26-3-betas.2474753/visionOS 26.2 Now Available for Apple Vision Pro Usershttps://www.macobserver.com/news/visionos-26-2-now-available-for-apple-vision-pro-users/ Minor bug fix update for Apple Vision Pro arrives with visionOS 26.2https://appleinsider.com/articles/25/12/12/minor-bug-fix-update-for-apple-vision-pro-arrives-with-visionos-262Is Red Bull's "Immersive" Apple Vision Pro Ski Movie The Future of Action Sports?https://www.powder.com/news/world-of-red-bull-apple-vision-pro-ski-movie Apple Eyes Room-Aware Audio With New Patent Filinghttps://x.com/PatentlyApple/status/2000265846925697290Patent: Next-Gen Apple HMD Design Targets Comfort and Customizationhttps://x.com/PatentlyApple/status/1999503955785572486 Apple Introduces Next-Gen Gaze Tracking for Future Vision Pro and Smartglasseshttps://x.com/PatentlyApple/status/1999932661108801855 Apple Patent Expands Breath Tracking into AR/VR Interfaceshttps://x.com/PatentlyApple/status/1999865437509595198 Reinforced Fit: Apple's reveals Modular, Multi-Axis Band Architecture for next-gen Vision Prohttps://x.com/PatentlyApple/status/1999476174280376735 High-End Hybrid Sensor Approach could Redefine Apple'svGaming Input Strategyhttps://x.com/PatentlyApple/status/1999140661744779334 Grip Aware Pose: Apple's Patent uses Hand Skeletons to Track Hidden Controllershttps://x.com/PatentlyApple/status/1999163040906748278 The AR Glasses Race: Meta Ray-Ban at $299 vs Apple Vision Pro at $3,499 — Who Wins the Next Computing Platform?https://fourweekmba.com/the-ar-glasses-race-meta-ray-ban-at-299-vs-apple-vision-pro-at-3499-who-wins-the-next-computing-platform Vision Pro M5 vs. Meta Quest 3S: Two Very Different Takes on Mixed Realityhttps://www.macobserver.com/tips/round-ups/vision-pro-m5-vs-meta-quest-3s/Vision Pro 2 rumors: is the future of Apple's visionOS tech actually smart glasses?https://www.stuff.tv/features/apple-vision-pro-2/ Review: Samsung Galaxy XRhttps://www.wired.com/review/samsung-galaxy-xr/Samsung Galaxy XR is getting 3 massive upgrades — Apple Vision Pro should be sweatinghttps://www.tomsguide.com/computing/vr-ar/3-new-upgrades-are-coming-to-samsung-galaxy-xr-including-one-of-the-vision-pros-best-featuresCan Apple's Vision Pro Turn the Office Into a Metaverse? - A New Reality for Productivity and Presencehttps://www.prnewsblog.com/tech/24709/can-apples-vision-pro-turn-the-office-into-a-metaverse-a-new-reality-for-productivity-and-presence/ Galaxy XR version of personashttps://www.youtube.com/shorts/qW-HaCNuCzAGravitas Threads: Exploring Reddit as a spatial museum in XR (Vision Pro app) Al + Physics Recommendation Enginehttps://www.reddit.com/r/AR_MR_XR/comments/1pn2f72/gravitas_threads_exploring_reddit_as_a_spatial/ APPS Sunglasses - Night Modehttps://apps.apple.com/us/app/sunglasses-night-mode/id6756418533 Glassbreakers - good use of control options using different fingers or positionshttps://apps.apple.com/us/app/glassbreakers/id6596780523ReminderFollow the live stream at YouTube.com/@VisionProfiles on Monday nights at 9 PM EST or catch the video later on Youtube or audio on any pod catcher serviceWebsite: ThePodTalk.NetEmail: ThePodTalkNetwork@gmail.com 

Another Victory Monday in Jacksonville! Brent joins JMN to recap the Jaguars win over the NY Jets last weekend, bringing the Jags up to 10-4 so far this season, and upping their current win streak to 5 in a row. Trevor Lawrence had a record setting game, Travis Etienne continues an MVP season, and coach Liam Coen had the old cats show some new tricks. And the Victory Monday celebrations also include the Raines Vikings, who won the Florida 3A state football championship.

The Jags face off against the New York Jets this weekend, and remain poised to lead the AFC South into the playoffs. Action Sports Jax's Brent Martineau looks at this weekend's matchup and what to expect as the Jaguars take control of their post-season destiny. But that's not the only game to watch this weekend -- are you team Army, or team Navy?

Youth sports can shape our kids in powerful ways on and off the field. In this episode of Raising Us, Elise Hu sits down with Managing Director of Olympics and Action Sports at Octagon Peter Carlisle to explore how early experiences in sports can build confidence, character, and lifelong resilience. Peter unpacks the hidden pressures young athletes face today, practical ways parents can nurture a positive sports environment, and how to keep the joy in the game—whether your child dreams of the pros or simply wants to play with friends. Key Takeaways:Encourage a child serious about a sport by allowing them be serious about that sport. Model how you handle pressure, disappointment, or excitement around sports for your kids.Remind your child that the journey to becoming better is more important than the result.Participate in sports with your kids to help foster a love for the game together.Mental toughness is picking yourself up, again and again.⏱️ Timestamps:Keep the conversation going at home with our FREE Conversation Kit companion guide: https://delivery.shopifyapps.com/-/cc6c0ad17d3a1509/ca157ff5fe63063cFollow Peter Carlisle: https://www.instagram.com/pscpwmFollow Octagon Olympics & Action Sports: https://www.instagram.com/octagonoasNew episodes every Tuesday:YouTube: https://www.youtube.com/@AKidsCoApple: https://podcasts.apple.com/us/podcast/raising-us-a-parenting-podcast/id1552286967Spotify: https://open.spotify.com/show/2bIRVxM8hbriNxydkSv6VGOr wherever you get your podcasts.

SummaryIn this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and highlights the significance of community and storytelling in building brand loyalty. He offers valuable insights for aspiring marketers and reflects on the future of marketing in a rapidly changing landscape.TakeawaysOndar Tarlow has a diverse background in marketing across various industries.His passion for action sports led to a successful pivot from finance to marketing.The rise of action sports and F1 has been fueled by increased accessibility and media exposure.Brands like Red Bull have successfully tapped into niche communities to build loyalty.Data-driven marketing is essential for small businesses to thrive in a competitive landscape.Flexibility and adaptability are crucial in marketing strategies, especially with AI advancements.Creating compelling stories around events can enhance audience engagement.Building relationships with big brands requires understanding their audience and challenges.Community and philanthropy play a significant role in modern marketing strategies.The future of marketing will rely on unique perspectives and personal branding.Chapters00:00 Introduction to Ondar Tarlow and His Background03:08 Transitioning from Finance to Action Sports Marketing06:15 The Rise of Action Sports and F1 in the U.S.09:13 The Lifestyle Aspect of F1 and Accessibility11:59 The Role of Brands in Action Sports15:16 Data-Driven Marketing for Small Businesses19:20 Common Mistakes in AI Marketing23:25 Techniques for Effective Data Tracking27:54 The Optimistic Future of AI and Human Experience29:42 Turning Events into Engaging Stories32:30 Acquiring Big Clients: Strategies and Techniques34:17 Building Brand Affinity Through Community36:49 The Role of Community and Philanthropy in Marketing41:57 Creating Unique Experiences for Exclusive Communities44:48 The Importance of Personal Branding in Marketing53:09 Marketing Truths in a Changing LandscapeCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Brent looks at the rise and catastrophic fall of the Jags vs. the Houston Texans yesterday. What do the Jags need to fix? CAN they fix it? What can the fans expect from the rest of the season, starting with the Chargers coming to town next weekend?

An upcoming film screening highlights personal documentary films that explore family history, memory and connection across generations.On Midday Edition Thursday, we hear from San Diego filmmaker Ari Ali about her film "Ben Between Africa," which explores the life and mysterious death of her uncle. She shares how boxes of family letters found in an attic led her to learn more about her own family's intergenerational trauma.The film is being featured as part of "Framing Memories," an event being held at the Museum of Photographic Arts on Thursday, Nov. 13.Then, a new book profiles over 65 skateboarding icons who are shaping the action sports scene and culture. We dive into inclusion in the sport and the impact of skateboarding on popular culture today.And finally, KPBS arts reporter Beth Accomando previews the 26th annual San Diego Asian Film Festival.Guests:Ari Ali, director, "Ben Between Africa"Neftalie Williams, director of SDSU Center for Skateboarding, Action Sports, and Social Change, author of “The Skateboard Life”Brian Hu, artistic director, San Diego Asian Film Festival

The Jags come off a bye week and gear up for a winnable (?) game at the Las Vegas Raiders this weekend. It starts up a 10-week uninterrupted schedule. Can the Jags recover their earlier momentum? Meanwhile, it's chaos for college football coaches, with LSU being the latest school to toss their boss; Florida, with their interim coach, face the Georgia Bulldogs this weekend in the SEC's biggest (local) rivalry!

Rocket Ramps built a progressive bike park in the sovereign nation of Picuris Pueblo in northern New Mexico that has grabbed headlines and the attention of slopestyle athletes. We caught up with Rocket Ramps founder Henry Lanman to get the story behind the project and to find out what else they're up to. Henry talks about their mission to grow the action sports scene in New Mexico, the science of ramp building, and why building a rad mountain bike trail is like cooking an amazing dinner for your friends (that lasts a lot longer).RELATED LINKS:Blister Mountain Bike Buyer's GuideGet Our Free Newsletter & Gear GiveawaysBLISTER+ Get Yourself CoveredTOPICS & TIMES:How Rocket Ramps got Started (2:33)The Most Important Part of a Good Ramp (14:20)The First Flat Packed Ramp Kits (18:09)Dirt vs Wood (22:13)Building Action Sports Infrastructure (26:18)The Crazy Big Lines of the Picuris Pueblo Bike Park (29:54)Funding Trail Development in New Mexico (39:04)What's Next for Rocket Ramps? (43:55)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Many can thank youth sports for wonderful memories out in the sun — tossing a ball, scoring goals and even spraining an ankle or two.KPBS video journalist Mikey Damron explores his youth sports journey — and that of his son's — in his new video series, "Game-Time Decision." We hear the details.Plus, the culture and politics of surfing and skateboarding are the focus of a conference coming to SDSU this weekend.We sit down with Bryce Wettstein, an Olympic skateboarder and the headliner of the conference and Neftalie Williams, a moderator at the conference and the director of SDSU's Center for Skateboarding, Action Sports, and Social Change.Guests:Mike Damron, video journalist, KPBSNeftalie Williams, director of San Diego State University's Center for Skateboarding, Action Sports, and Social Change, professor of sociologyBryce Wettstein, Olympic skateboarder

Victory Tuesday! The Jaguars sneak in to win against the Kansis City Chiefs in a Monday Night Football stunner! Action Sports Jax's Brent Martineau breaks down the game highlights as the Jags advance to 4-1, and currently share a 3-way tie for FIRST PLACE IN THE NFL. Yeah, I had to double check that too!

Rich Jones and Kristine Bellino speak with Action Sports Jax Brent Martineau a the Jacksonville Jaguars get ready for Monday Night Football.

We're stoked (literally!) to welcome Caleb & BJ from Stoke Run Action Sports Park to the show!From dirt jumps to ramps and everything in between, Stoke Run is quickly becoming one of the most exciting spots for action sports. We'll dive into how it started, what's happening at the park, and how it's giving riders a place to send it big!You can join us for the most part each and every week at 8:00 PM EST on the All Things BMX Show Facebook, YouTube, and Twitch pages. If you miss us live you can find us on all your favorite podcast sites and watch the replays on our YouTube Channel. The ATB Krew coming to you live from "The Ethan Clark" studios that are brought to you by the good people at Motor City Harley-Davidson in Farmington Hills Michigan. Chris and I are at the Get-O Wear News Desk. For the coolest lifestyle apparel out there check out Get-O Wear. Melissa is at her producer's perch that is brought that is brought to from the good people at Gatenine Custom Number Plateswww.gateninedesign.comDie Job Apparel brings you our guest this week.“Elevate Your Look. Empower Your Brand Die Job Apparel ”www.facebook.com/diejobapparelThe show's chat is sponsored by BMX-Rox Photographywww.roxandcoco.comTonight's Trivia is brought to you by Krupp & Carterhttps://www.kruppandcarterco.store Our show doesn't happen with the support of the following companies. So when you are shopping for your BMX wants and needs please shop the companies that support All Things BMX Show. Krupp and Carterhttps://www.kruppandcarterco.store/shopOn 2 Wheels BMXhttps://on2wheelsbmx.company.siteThe Hack Shackhttps://www.facebook.com/p/The-Hack-Shack-100057675570612/dB Sports Worldhttps://www.facebook.com/dbsportsworldWrenchman Wheel Builds www.wrenchmanwheelbuilds.comMega Design Group https://www.megadesigngroup.comGuest Contact Infohttps://stokerun.com/https://www.facebook.com/stokerunhttps://www.instagram.com/stokerunSupport the show

It's a Victory Monday as the Jags advance to 2-1 with a home victory over the Houston Texans for the first time in 8 years! Action Sports Jax's Brent Martineau joins JMN with a game highlights recap. And if football victory isn't enough, the Jumbo Shrimp are headed into the playoff in a stellar baseball season!

Can action sports, fantasy storytelling, and faith really collide to teach kids about perseverance, purpose, and identity?In this inspirational and motivational podcast episode, Reginald D dives into the creative and faith-fueled mind of Lynne Ruttkay—a Southern California artist with over 30 years designing for iconic action sports brands like Quiksilver, Billabong, and Rip Curl.But Lynne is more than a designer—she's a single mom, ministry leader, and the visionary behind the groundbreaking audio fiction podcast: Shred Games: The Legend of Kid Z. In this conversation, Lynne shares her powerful testimony of walking through single motherhood, financial struggles, and purpose discovery—all while staying grounded in faith and surrounded by a supportive action sports community.We go deep into how Shred Games became a storytelling platform to deliver biblical character lessons through music, humor, and action sports fantasy—and how God used a skateboarding aardvark and a dream to lead her toward a powerful creative calling.If you're someone who loves faith-based content, motivational audio series, resilient parenting, or want to help the next generation find their identity in Christ while staying culturally relevant—this episode is packed with spiritual gold.Discover how God used Lynne's artistic gifts and creative industry experience to create a bold faith-based audio fiction that kids and families love.Learn how Shred Games teaches biblical identity and purpose in a fresh way—through fantasy, sports, and storytelling.Be encouraged to trust God's process even when the full vision isn't clear—because obedience unlocks creativity and provision.If you're ready to be creatively inspired and spiritually reignited, hit play and hear how Lynne Ruttkay's faith-fueled journey is redefining what Christian storytelling can be for the next generation.  Lynne's Contact Info is Below:Website: https://www.shredgames.com Shred Games: https://podcasts.apple.com/us/podcast/shred-games-the-legend-of-kid-z/id1792062580 Shred Games: https://open.spotify.com/show/0Y9zrqA75EJnGU8AfwsevW?si=6463c5d0ee484a25 Youtube: https://www.youtube.com/@ShredGamesPodcast/shortsInstagram: https://www.instagram.com/shredgamespodcastSend us a textSupport the showFor daily motivation and inspiration, subscribe and follow Real Talk With Reginald D on social media:Instagram: realtalkwithreginaldd TikTok: @realtalkregd Youtube: @realtalkwithreginald Facebook: realtalkwithreginaldd Twitter Real Talk With Reginald D (@realtalkRegD) / TwitterWebsite: Real Talk With Reginald D https://www.realtalkwithreginaldd.com Real Talk With Reginald D - Merchandise

Bobby Meeks has been shaping snowboarding since the early 90s. From AM to Pro, filming in some of the most iconic snowboard videos ever made, to leading teams at Nike Snowboarding and DC Shoes and now guiding the next generation at High Cascade Snowboard Camp. In this episode of the Air Time Podcast, we sit down with Bobby to talk about his journey, the history of snowboarding and where the culture is headed. Bobby is a true legend and it's an absolute pleasure to have him on the show. Presented by Monster Energy Supported by Baldface Lodge, The Source Boardshop, Scandinavian Spa, K2 Snowboarding, and Gibbons Whistler Listen, watch and subscribe for more snowboard stories and interviews. #Snowboarding #SnowboardPodcast #BobbyMeeks #Snowboard #DCShoes #HighCascade #AirTimePodcast #Nike

On this episode of the Swell Season Surf Podcast, we welcome Claudia Lebenthal, a force in visual storytelling and editorial design, to discuss her illustrious career and her love for both sports and fashion. Claudia shares her journey from growing up in New York City to cultivating a deep passion for ocean sports, ultimately leading to her latest project, 'Surfer Stories.' This book pairs the world's greatest surfers with acclaimed storytellers, offering a unique and intimate glimpse into their lives. We dive into her experiences, from her first surf at San Onofre to her editorial roles at Allure and Women's Sports & Fitness, and her interactions with icons like Randy Hild and Rell Sun. We explore the human stories behind the surfers, touching on themes of perseverance, competitiveness, and the seamless blend of art, culture, and athleticism. We hope you enjoy… You can follow Claudia Lebenthal on Instagram @styleofsportYou can purchase her book here: https://www.amazon.com/Surfer-Stories-Writers-Greatest-Surfers/dp/B0D7TN788CAnd find her Style of Sport here: www.styleofsport.comThe Swell Season Surf Podcast is recorded by The NewsStand Studio at Rockefeller Center in the heart of Manhattan and is distributed by The Swell Season Surf Radio Network.For more information, you can follow @swellseasonsurfradio on Instagram or go to our website: www.swellseasonsurf.com Music: Artist: The UntouchablesSong: Free YourselfAlbum: Wild Child00:00 Introduction to Swell Season Podcast01:18 Meet Claudia Leventhal: A Visual Storyteller01:56 Claudia's Athletic Journey03:26 Growing Up in New York City04:21 Discovering a Love for Water Sports04:55 College Sports and Water Polo06:41 From Fire Island to Surfing08:07 Sneakerhead Origins10:12 The Surfing Revelation11:52 Roxy and the Surf Culture20:56 Writing 'Surfer Stories'25:58 The Human Side of Surfing43:53 The Unique Nature of Surfing45:32 Surfers' Distinct Behaviors and Traits47:14 Action Sports and Extreme Athletes47:35 Universal Themes in Surfing48:52 Diversity and Surf History49:23 Challenges in Surf Journalism50:23 The Mystique of Tom Curren55:35 Surf Photography and Iconic Figures01:10:22 The Mythology of Surfing01:13:07 Future of Surf Photography01:15:53 Turning the Book into a TV Show01:21:26 Final Thoughts and Shameless PlugsBecome a supporter of this podcast: https://www.spreaker.com/podcast/swell-season-surf-radio--3483504/support.

In this episode of Life in Motion, we sit down with Martina Russo, founder of The Action Sports Translator. Martina shares how her love for languages and a lifetime passion for outdoor sports combined into a unique global agency helping outdoor brands authentically connect with international audiences. From translating technical gear manuals to subtitling athlete stories, her team works across 700+ language experts—all with direct experience in sports like climbing, snowboarding, and mountain biking. Martina also shares trends she's seeing in the outdoor industry, including the rise of trail running, the shift to direct-to-consumer (D2C) sales, and navigating AI in content creation. Whether you're an outdoor brand looking to go global or just curious how language impacts adventure, this episode has something for you.Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.Tweet us and let us know what you think of this episode! @illuminecollectFind more episodes at www.illuminecollect.com/blogs/life-in-motion-podcastSince 2017 Illumine has donated over $48,766 to outdoor nonprofits and shared over 243 stories on the Life in Motion Podcast.

Brian Deegan - American freestyle motocross rider, X Games medalist, and off-road racer. Brian's known for founding Metal Mulisha, landing the first 360 in FMX competition, and later winning championships in off-road and rallycross racing. He's also the father of professional racers Hailie and Haiden Deegan. Join us for a conversation about Motocross, dangers in the sport, how Brian manages his business and social media channels to continue to grow, and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Brian: https://www.instagram.com/briandeegan38/  Thank you to our sponsors: MUDWTR: https://mudwtr.com/cam use code CAM for 15% off  Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Timestamps: 00:00:00  Business and Social Media Presence 00:06:29  Credibility on Social Media 00:09:33  Taking Risks to Build the Deegan Empire 00:13:53  Forks in the Road: How Brian Almost Died 00:17:48  Any Regrets on the Edge of Death? 00:20:33  Brian's Crash that Almost Killed Him 00:23:41  Being a Supportive Dad Through Kids Growth 00:36:52  An Avenue Out of Being Average 00:38:32 14 Years Old & Finding a Place to Train Year-Round 0041:44 Taking Risks as a Kid 00:47:55  Pressure from Travis Pastrana 00:50:48  Crusty Demons of Dirt 00:52:57  Metal Mullisha 00:56:11  Action Sports Vibe in the 90's 00:57:25  Action Sports to Truck Racing 01:02:31 Providing Through Marketing & Licensing 01:04:58 Documentaries - Are the Deegans Bigger than Motocross? 01:06:54  Navigating Deals & Sponsors 01:10:34  Navigating Partnerships 01:18:44  Behind the Scenes - The Side You Don't See 01:23:07  The Dangers of Motocross 01:29:19  Long Term Healthcare in Motocross & Supercross 01:34:47  What Makes the Best Riders, the Best 01:41:10  Raising Tough Kids 01:45:20  The Effect of Bodyweight in Racing 01:50:14  Difficulty of Riding Through Shadows 01:51:59  Is Haiden Deegan Ready to Race 450? 01:53:20  Training Motocross Kids to be the Best 01:59:22  The Secret to Success: Having Goals 02:02:42  F#$k, Marry, Kill: Motocross, Freestyle, & Truck Racing 02:06:03  Outro Badass Raptor Giveaway:https://cameronhanes.com/pages/hennesseyraptor

Basketball and skateboarding are powerful tools for building community across cultures. For tribal communities, these sports provide a unique avenue for cultural expression and mentorship. Tuesday on Midday Edition, we hear from the author of the new book "Rezballers and Skate Elders: Joyful Futures in Indian Country" about his research into sports culture among tribal communities. We also discuss his work with San Diego State University's Center for Skateboarding, Action Sports, and Social Change.Guest:David Kamper, professor of American Indian Studies at SDSU, associate director of the Center for Skateboarding, Action Sports, and Social Change

Martina Russo, CEO of The Action Sports Translator (TAST), joins SlatorPod to talk about her journey from being a multilingual outdoor sports enthusiast to leading a language solutions integrator dedicated exclusively to action and outdoor sports.Martina describes how each action sport has unique subcultures and terminology, from mountain biking's multiple disciplines to climbing's variety of techniques and jargon. Even within the same sport, regional language differences present challenges.For Martina, authentic translation in this industry means more than linguistic quality; it requires a translator who genuinely lives and breathes the sport to capture its culture, humor, and insider tone. She emphasizes the difficulty in sourcing linguists who are both trained translators and passionate sports practitioners, especially for rare languages or specific verticals.The CEO shares how TAST deploys AI internally for operational efficiency and leverages it in content creation and localization, though she's cautious about fully replacing human experts. Product copy and FAQs are areas where AI is more applicable, but the authentic, emotional connection critical to sports brands often requires a human touch.Despite industry challenges amid fluctuating demand, TAST has been experiencing strong growth, even surpassing previous expectations. Martina attributes this success to unwavering niche focus, technological adaptation, and a company culture deeply immersed in the sports it serves.Looking ahead, Martina remains committed to investing in developing AI solutions, hiring for roles in that department, and staying on top of trends in the outdoor sports and organization industries.

Torgeir Bergrem is a Norwegian snowboard legend. After dominating the contest circuit for years from X Games to Olympics he stepped away from competition and fully committed to backcountry snowboarding. While he may not have taken home as many golds as he deserved, he's now proving himself in a whole new way. Torgeir and Monster Energy, dropped a full-length video part, Temple of the Dawg, showcasing his skills across all types of terrain. From big mountain lines to natural features, he's reminding the snowboard world that he's more than just a contest kid. Now, with an invite to Natural Selection, Torgeir is standing shoulder to shoulder with the best in the backcountry game. The future of snowboarding is bright with riders like him pushing style, progression, and creativity. Hit play and enjoy. Thanks for coming on boss. Presented by Monster Energy  Supported by Vans, Gibbons Whistler, Baldface Lodge, Scandinave Spa, The Source Shop, K2 Snowboarding    #Snowboarding #Backcountry #TorgeirBergrem #NaturalSelectionTour #TempleOfTheDawg #ActionSports #MonsterEnergy #SnowboardVideo #XGames #OlympicSnowboarding #FreestyleSnowboarding #NorwegianSnowboarder #AirTimePodcast #BombHolePodcast #AirTimeTV #BombHole #Fnrad 

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Chris Friend is the Co-Founder & CEO of Liveheats a tech platform that enables action sports communities to experience better competitions.Chris Friend shares his journey from competitive surfing to creating a technology platform that revolutionizes grassroots action sports events. He discusses the challenges faced in developing technology for sports, the impact of COVID-19 on the business, and the future aspirations for LiveHeats, including innovations in data analytics and streaming solutions. Chris emphasizes the importance of staying connected to the action sports community and the need for tailored solutions in competition management.Topics Covered: From competitive surfing to technologyLiveHeats born out of a need for better competition managementThe platform aims to modernize grassroots action sports eventsCOVID-19 forced LiveHeats to innovate with virtual competitionsInvestment allowed LiveHeats to expand its offeringsFocus remains on action sports communities and their needsData analytics will enhance athlete performance trackingPlatform is adaptable to various action sports formatsThe importance of community engagementYou can follow what Chris Friend is up to on LinkedInConnect with Liveheats:Website: Liveheats  Instagram: live_heats Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Kevin Lyman, Adam Wilson, Nick Tran, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Iain Cairns, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

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Professor Holly Thorpe, a leading voice in the sociology of sport from the University of Waikato, is an action sports advocate and someone who's spent years studying the social dynamics of movement and play.In this episode, Holly shares her journey growing up in Gisborne's tight-knit windsurfing and skateboarding community, where the learning came from peers, not coaches, and where the natural environment played as big a role as the people did. We discuss the idea of “stoke” — that deep sense of joy and freedom that lives at the heart of action sports — and explore how we might protect and promote that same feeling in more traditional sporting spaces.We also dive into the challenges girls and women still face in these environments, the impact of family and community, and what happens when sports like snowboarding and skateboarding become Olympic disciplines.Enjoy! Sign up for Craig's newsletter (Beyond the Game) at http://www.drcraigharrison.com/ Get Craig to speak at your club or school here.   Connect with Craig:Instagram: instagram.com/drcraigharrison/ Facebook: facebook.com/drcraigharrison Twitter: twitter.com/drcraigharrisonSupport the show

In this episode, Cherise is joined by Stefan Behnisch, Founder of Behnisch Architekten with offices in Stuttgart, Boston, Munich and Weimar. They discuss the Action Sports Center in München-Pasing, in Munich, Germany. You can see the project here as you listen along.To respond to the rising demand for spaces dedicated to self-organized extreme sports, the City of Munich launched the Action Sports Center—an inclusive venue designed hand-in-hand with future users. From the early planning stages, skaters, BMX riders, and other community members worked alongside the Department of Education and Sports to shape a space that truly reflects their needs.If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media. Mentioned in this episode:ARCATemy

For the past three years, Woodward PA’s 90-mile-from-Harrisburg action-sports summer camp has been forging a unique blend of elite coaching and genuine camaraderie. Camp Program Director Eric Brown and Olympic gold-medalist Charlotte Worthington joined The Spark to explain what makes Woodward’s “wheeled sports” experience unlike any other—and why campers keep coming back for more.Support WITF: https://www.witf.org/support/give-now/See omnystudio.com/listener for privacy information.

The Monster Energy crew flew in from all over the world for an unforgettable week at Jackson Hole. A private park, built by the legend Charles Beckinsale made for an insane week. I had the chance to catch up with a few from the stacked lineup of Monster athletes: Rene Rinnekangas, Ståle Sandbech, Zak Hale, Zoi Sadowski-Synnott, Lauren Derminio, Mason Lemery, Dillon Henricksen, Tess Coady, and Dusty Henricksen. Thanks for coming on.  This week was special. Big thanks to Monster Energy for making it happen! Presented by Monster Energy  Supported by Vans, K2 snowboarding, Baldface Lodge, Gibbons Whistler, Scandinave Spa Whistler #MonsterEnergy #Snowboarding #snowboardpodcast #airtimepodcast #airtime #JacksonHole #ReneRinnekangas #StaleSandbech #ZoiSadowskiSynnott #zakhale #laurenderminio

In this episode, Matthias Giraud joins the show to discuss his unique career as a professional ski base jumper, breaking down the nuances and technicalities of this hybrid action sport. Matthias shares insights into his journey, including his early inspirations, the significance of growing up in the Alps, and his most memorable jumps. The conversation delves into the mental and physical preparation required for his high-risk activities, the importance of visualization, and how he navigates the fine line between fearlessness and recklessness. Matthias also sheds light on the evolution of social media in sports marketing, the strategic growth of his 'Super Frenchie' brand, and the role of athletes when it comes to brand partnerships. With anecdotes about world record jumps and near-death experiences, Matthias offers a compelling look at the life of a pioneering extreme sports professional. Episode Highlights: 05:39 Pushing Boundaries and Iconic Jumps 23:42 Assessing Risks and Making Decisions 27:41 Seizing Windows of Opportunity 29:55 Building the “Super Frenchie” Brand 35:14 The Evolution of social media in Skiing Matthias Giraud, also known as Super Frenchie, is a world-renowned professional skier, BASE jumper, and extreme sports athlete known for pioneering ski-BASE jumping. Combining his passion for big-mountain skiing with the adrenaline of BASE jumping, Matthias has performed breathtaking first descents and world-record jumps off some of the most iconic peaks across the globe. His daring feats have been featured in major media outlets, and his documentary Super Frenchie showcases his journey of pushing human limits while balancing risk, adventure, and family. Beyond the extreme, Matthias is a sought-after speaker and brand ambassador, inspiring audiences with his mindset on fear, risk-taking, and peak performance. Connect with Matthias: Super Frenchie Website: https://superfrenchie.com/ Super Frenchie YouTube: https://www.youtube.com/@SuperFrenchieOfficial Matthias' Instagram: https://www.instagram.com/superfrenchieofficial/ Matthias' LinkedIn: https://www.linkedin.com/in/superfrenchieofficial/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Brian Garofalow Chief Executive Officer at SkullcandyOn this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry.In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rapidly changing market.Discover how Skullcandy is engaging with communities through sponsorships, events, and collaborations, and learn about their innovative internal processes and strategic focus. Brian also reveals an exciting new product launch and partnership with Bose that aims to bring premium audio to the masses at an accessible price point.Key topics covered in this episode:Brian's background in the action sports industryThe evolution of Skullcandy and its brand strategyEngaging with core audiences: active consumers, content creators, gamersThe significance of community engagement and eventsInsights into product innovation and market adaptationSneak peek at the Method 360 ANC headphones & the partnership with BoseYou can follow what Brian Garofalow is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

You don't need to scale a mountain or surf a 100-foot wave to hit your peak. In fact, unlocking your full potential might be a lot simpler, and a lot more boring, than you think. In this episode, I unpack the science behind “flow,” that elusive state where time vanishes, focus sharpens, and we perform at our absolute best. Inspired by the work of author and journalist Steven Kotler, I dive into how elite athletes, creatives, and everyday people are using flow to redefine what's possible.For more go to: www.scottmlynch.comLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

Monica Medellin is a Film Director, Executive Producer & Unscripted TV CreatorMonica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership with Reese Witherspoon's Hello Sunshine. Her work has been featured by the Emmys, Forbes, and Elle Magazine, among others. In this episode, she shares journey from growing up in Los Angeles, where she developed a passion for surfing and filmmaking, to her career in the action sports industry. She discusses her early experiences with video editing, her education in journalism, and how she transitioned into documentary filmmaking. Monica highlights the importance of representation in sports, particularly for women and reflects on her time at the World Surf League, where she advocated for equal visibility of female surfers. The conversation also touches on the challenges faced during the pandemic and the significance of building networks in the industry. Monica shares her creative process on the documentary series 'Surf Girls,' which highlights young female surfers in Hawaii. She discusses the challenges of transitioning from small-scale productions to larger teams, the pressures of being a young executive producer and her experiences working with major companies like Red Bull and Reese Witherspoon's Hello Sunshine. Monica discusses: Her journey beginning with a passion for surfing and filmmaking.The importance of representation in sports.Navigating the film industry, challenges & imposter syndrome.Building a career in action sports requires dedication and creativity.Working with brands like Red Bull and Nike opened new opportunities.Role at the World Surf League changed narratives around women in surfing.The pandemic forced her to adapt and find new ways to create content.The 'Surf Girls' documentary series highlights young female surfers.Goal to continue telling impactful stories about women in sports.You can follow what Monica Medellin is up to on LinkedIn and InstagramLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.Jonathan discusses: Growing up snowboarding on the dry slopes in the UK.Transitioning into the action sports industry through resourcefulness.Burton provided valuable insights into marketing and brand management.Nike's level of resources and opportunities in sports marketing.Cultural shifts in corporate environments can be challenging but rewarding.CrossFit's similarities with action sports in terms of community and lifestyle.Navigating women's sportswear requires understanding market dynamics. COVID-19 prompted significant career decisions and relocations.DB's growth strategy focuses on leveraging its action sports roots.Planning for the future is essential for career development.You can follow what Jonathan Weaver is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

In this episode of The Resilient Show, Chad Robichaux is joined by Brian Deegan, motocross rider, race driver, co-founder of Metal Mulisha & Action Sports legend. Brian shares his story from essentially starting a cultural movement with the founding of Metal Mulisha to the diverse challenges that come with it.How did he transition from the intense motocross lifestyle to a husband, father, and man of strong faith? What's it like now, as father to three that all seem to be following in his footsteps of high intensity sports?Learn more about Brian Deegan: https://briandeegan.comFollow Brian: https://www.instagram.com/briandeegan38https://www.youtube.com/@Deegan38RESILIENT:Join Our Patreon: https://patreon.com/theresilientshowFollow Us On Instagram: https://www.instagram.com/resilientshowFollow Us On Twitter:⁠ https://twitter.com/resilientshowFollow Us On TikTok: ⁠https://www.tiktok.com/@resilientshowFollow Chad:⁠https://www.instagram.com/chadrobo_official⁠https://www.x.com/chadroboSPONSORS:Smith & Wesson: ⁠https://www.smith-wesson.com/⁠Vortex Optics:https://vortexoptics.comGatorz Eyewear: ⁠https://www.gatorz.com/⁠Allied Wealth:https://alliedwealth.comBioPro+: ⁠https://www.bioproteintech.com/⁠BioXCellerator:https://www.bioxcellerator.comThe Holy Waters:https://theholywaters.comGet The Resilient Show x Uncharted Supply Co Bag: https://liveresilient.com/shop—-------TRS is a proud supporter of military & first responder communities in partnership with Mighty Oaks Foundation.

Gypsy Gang! Welcome back Kris Keefer for Chapter 349!If you searched the moto community for someone who eats, sleeps, and breathes motocross more than Kris Keefer, you wouldn't find them. He's dedicated his life to this sport—mastering bike setup and testing—and shares everything he's learned through his business, Keefer Testing. Helping thousands improve their experience on a dirt bike, Kris has become the go-to guy for all things moto. In this episode, we dive deep into all things moto—bike setups, bike builds, whether we're witnessing the end of motocross in California, all the chaos this Supercross season, if Jorge Prado can beat Jett, Eli, and Chase this outdoor season, and who's making the big moves to Ducati and Triumph in 2026. There's plenty to unpack in this one, so buckle up.Enjoy this chapter, and don't forget to like and subscribe! If you're into it, share it with a friend!Presented by: YAMAHA

Join us on Walk and Roll Live as we dive into the incredible journey of Steve Campbell, a lifelong action sports enthusiast whose world changed in an instant after a devastating bicycle accident in 2010. Now a 14-year SCI survivor, Steve is a Triumph Foundation ambassador and a fierce advocate for adaptive sports, proving that the adrenaline rush doesn't stop after injury—it just takes a new form. In this compelling episode, Steve shares his pre-injury passion for extreme sports, the life-altering accident that left him a quadriplegic, and his relentless pursuit of overcoming—not just living with—his disability. He'll also talk about his work with adaptive sports organizations, why he believes exercise is medicine, and how he's helping others reclaim independence and adventure. Don't miss this powerful conversation about resilience, adaptive athletics, and the unbreakable human spirit. Walk and Roll Live 

Florian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influences in action sports, the innovative projects he led at Red Bull and the challenges he faced during the COVID-19 pandemic. Including a public controversy that led to his departure from the company. Florian reflects on the lessons learned from his experiences and his transition to running his own consultancy, where he focuses on leadership coaching and brand strategy.Florian discusses: Background in punk rock shaped his creative approach to marketing.His early career involved merging music with action sports.Red Bull provided a unique environment for innovation in marketing.The Red Bull Music Academy a project that fostered creativity.COVID-19 creating a pressure cooker environment for brands to take a stance.Facing public scrutiny during a controversy at Red Bull.Learning to not take the media backlash personally.The transition to consultancy allowed him to explore new opportunities.Building a strong network is crucial for future success.Success requires resilience and hard work, especially in creative fields.You can follow what Florian Klaass is up to on LinkedIn.Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

In this episode, Brian Garofalow, CEO of Skullcandy, shares his journey from his roots in Southern California to leading a globally recognized brand. He reflects on his early days snowboarding in Big Bear, building a career in action sports marketing, and working with iconic brands like DC Shoes and Ruca. Brian discusses the importance of staying authentic to a brand's heritage while navigating modern challenges in direct-to-consumer retail and social media. He emphasizes the value of fostering community, staying innovative, and maintaining a strong point of view in competitive markets. 

Rick Thorne talks about his multifaceted career as a BMX legend, Olympian, mainstay on MTV, host, musician, podcaster and comedian. He discusses the importance of self-expression, the meaning behind his 'Stay Rad' mantra, and how positivity and music have influenced his life. Thorne reflects on his early days in BMX, the determination it took to succeed, and the evolution of the sport over the years. His insights on confidence, purpose, and the value of pursuing one's passions resonate throughout the conversation.Follow @ScandalousOfficial

Are you ready to hear some of the best stories from the wakeboard and rodeo industry from one of the best story tellers? Rodrigo Donoso has been around wakeboarding since its inception, getting his roots from the iconic west coast style of riding. We run through Rod's relationship with Corey Kraut, and how he influenced Rod's outlook on life. Getting into photography, shooting covers, The Delta, whistling, modern content, what makes someone a champion, Rockstar girls, camera gear, and the west coast influence in wakeboarding. Follow Rodrigo: https://www.instagram.com/rodrigosnaps/Thank you to our sponsors:Liquid Force: https://www.liquidforce.com/Chapters:00:00 - 2:00 Intro2:20 Golf5:00 Wakepants and Favorite Grab8:40 Growing up11:10 Skating15:00 The Delta19:30 Corey Kraut35:00 Breaking away and doing your own thing40:00 Getting into photography 52:20 Guest Question: Garrett Cortese1:04:00 Safety 1:08:00 Modern content1:14:00 Whistling 1:17:00 Photoshoot advice1:26:00 What makes someone a champion?1:33:00 “Core”1:39:40 LF'n Wheel of Questions1:44:55 LF'n Wildcard2:05:30 GOAT2:11:00 ROTY Prediction2:12:45 JB Mauney2:16:40 Guest Question: Rocker Steiner2:25:10 Patreon Questions2:31:30 Guest Question: Josh and Trever2:45:00 More Patreon Questions2:57:00 Sports talk3:03:30 Rockstar girls3:08:00 Camera setup3:16:00 Iconic Rod photosPatreon: https://www.patreon.com/GrabMattersPodcastWebsite: https://www.grabmatters.com/YouTube: https://www.youtube.com/@grabmatters/videosInstagram: https://www.instagram.com/grabmatters/TikTok: https://www.tiktok.com/@grabmatterspodcastFacebook: https://www.facebook.com/grabmatters