Rad Season Podcast - Action Sports and Adventure Show

Chris Friend is the Co-Founder & CEO of Liveheats a tech platform that enables action sports communities to experience better competitions.Chris Friend shares his journey from competitive surfing to creating a technology platform that revolutionizes grassroots action sports events. He discusses the challenges faced in developing technology for sports, the impact of COVID-19 on the business, and the future aspirations for LiveHeats, including innovations in data analytics and streaming solutions. Chris emphasizes the importance of staying connected to the action sports community and the need for tailored solutions in competition management.Topics Covered: From competitive surfing to technologyLiveHeats born out of a need for better competition managementThe platform aims to modernize grassroots action sports eventsCOVID-19 forced LiveHeats to innovate with virtual competitionsInvestment allowed LiveHeats to expand its offeringsFocus remains on action sports communities and their needsData analytics will enhance athlete performance trackingPlatform is adaptable to various action sports formatsThe importance of community engagementYou can follow what Chris Friend is up to on LinkedInConnect with Liveheats:Website: Liveheats  Instagram: live_heats Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Kevin Lyman, Adam Wilson, Nick Tran, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Iain Cairns, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Mike Ciprari is the Co-Founder of SJC Custom Drums and Founder of Loyal to the Craft: Helping Creatives Fuse Passion with Purpose. Mike Ciprari shares his journey from from a passionate young drummer to a successful entrepreneur. He discusses the evolution of his business, the challenges of balancing touring and entrepreneurship, and his commitment to giving back to the music community. Mike reflects on the importance of relationships in the music industry and how they have shaped his career and the growth of SJC Drums. We go into why he started Loyal to the Craft and what he has coming up. Topics Covered: Drumming at a young age.SJC Custom Drums started as a hobby and evolved into a businessBuilding relationships in the music industry was crucial for SJC's growth.From a small operation to a larger business involved hiring employees.Being a drum tech for major bands shaped his understanding of the industry.Shifting priorities towards family and business led Mike to focus on SJC.The importance of community engagement.Loyal to the Craft aims to empower youth through music and drumming.Brand collaborations enhance the reach and impact of Loyal to the Craft.You can follow what Mike Ciprari is up to on LinkedInConnect with Mike:Website: loyaltothecraft.comEmail: info@loyaltothecraft.com Social Media: loyaltothecraft Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Kevin Lyman, Adam Wilson, Nick Tran, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CALAdam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.Topics Covered: Understanding subcultures is crucial for effective marketingThe digital landscape transformationDiversity in agency teams fosters innovation and creativityReal-time audience insights vs traditional demographicsThe agency's success relies on understanding client needs and challenges.Working with Co-Founder Tony HawkAuthenticity in marketing leads to more resonant brand narrativesYou can follow what Adam Wilson is up to on LinkedInConnect with Adam:Website: dcalagency.com Email: info@dcalagency.comSocial Media: @dcalagencyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Amy Stanton is the Founder & CEO of Stanton & CompanyAmy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.Topics Covered: Amy's journey from engineering to marketingThe  New York Olympic bid experienceWorking  with Martha StewartEmpowering female athletes and building a business in women's sportsThe importance of brand building and representation in sportsChallenges of running a business and fostering open communicationYou can follow what Amy Stanton is up to on LinkedInConnect with Amy:Website: stanton-company.comEmail: info@stanton-company.comSocial Media: @StantonCompanyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.Key topics covered in this episode:Courtney's transition from playing soccer to sports marketing.Starting at Major League Soccer before moving to ESPN.Evolution of commercialisation of soccer in the U.S.Social media transforming the way talent is represented.Being an early adopter of the creator economy.Launching Carter Media Group, to represent innovative talent.Reclaiming identity is crucial in the entertainment industry.Seattle Sounders and Rain focusing on community-driven storytelling.The importance of authentic partnerships in sports marketing.You can follow what Courtney Carter is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Brian Garofalow Chief Executive Officer at SkullcandyOn this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry.In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rapidly changing market.Discover how Skullcandy is engaging with communities through sponsorships, events, and collaborations, and learn about their innovative internal processes and strategic focus. Brian also reveals an exciting new product launch and partnership with Bose that aims to bring premium audio to the masses at an accessible price point.Key topics covered in this episode:Brian's background in the action sports industryThe evolution of Skullcandy and its brand strategyEngaging with core audiences: active consumers, content creators, gamersThe significance of community engagement and eventsInsights into product innovation and market adaptationSneak peek at the Method 360 ANC headphones & the partnership with BoseYou can follow what Brian Garofalow is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Monica Medellin is a Film Director, Executive Producer & Unscripted TV CreatorMonica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership with Reese Witherspoon's Hello Sunshine. Her work has been featured by the Emmys, Forbes, and Elle Magazine, among others. In this episode, she shares journey from growing up in Los Angeles, where she developed a passion for surfing and filmmaking, to her career in the action sports industry. She discusses her early experiences with video editing, her education in journalism, and how she transitioned into documentary filmmaking. Monica highlights the importance of representation in sports, particularly for women and reflects on her time at the World Surf League, where she advocated for equal visibility of female surfers. The conversation also touches on the challenges faced during the pandemic and the significance of building networks in the industry. Monica shares her creative process on the documentary series 'Surf Girls,' which highlights young female surfers in Hawaii. She discusses the challenges of transitioning from small-scale productions to larger teams, the pressures of being a young executive producer and her experiences working with major companies like Red Bull and Reese Witherspoon's Hello Sunshine. Monica discusses: Her journey beginning with a passion for surfing and filmmaking.The importance of representation in sports.Navigating the film industry, challenges & imposter syndrome.Building a career in action sports requires dedication and creativity.Working with brands like Red Bull and Nike opened new opportunities.Role at the World Surf League changed narratives around women in surfing.The pandemic forced her to adapt and find new ways to create content.The 'Surf Girls' documentary series highlights young female surfers.Goal to continue telling impactful stories about women in sports.You can follow what Monica Medellin is up to on LinkedIn and InstagramLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.Jonathan discusses: Growing up snowboarding on the dry slopes in the UK.Transitioning into the action sports industry through resourcefulness.Burton provided valuable insights into marketing and brand management.Nike's level of resources and opportunities in sports marketing.Cultural shifts in corporate environments can be challenging but rewarding.CrossFit's similarities with action sports in terms of community and lifestyle.Navigating women's sportswear requires understanding market dynamics. COVID-19 prompted significant career decisions and relocations.DB's growth strategy focuses on leveraging its action sports roots.Planning for the future is essential for career development.You can follow what Jonathan Weaver is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing CoDustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world's most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man,  and now leading marketing at Firestone Walker Brewing Co., he's navigated the evolving landscape of music, culture, and beer. In this episode, he shares lessons learned along the way—how creativity, curiosity, and a few unexpected turns shaped his approach to marketing and brand building.Dustin discusses: Dustin's journey from musician to marketer.Evolution of content creation transforming marketing strategies.Building a lifestyle brand requires connecting to your target audience. Sponsorships focus on long-term partnerships rather than one-off deals.Effective storytelling is crucial for creating memorable brand experiences.Internal teams play a vital role in maintaining brand integrity and vision.Beer industry presents unique challenges compared to the music industry.Investing in brand legacy is essential for long-term success.Authenticity in marketing fosters stronger consumer connections.You can follow what Dustin Hinz is up to on LinkedIn.Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Nik Strong-Cvetich is the CEO at Save The Waves Coalition and Commissioner, Parks and Recreation Commission at City of Santa Cruz. Nik Strong-Cvetich shares his journey from Washington to Santa Cruz, his passion for surf conservation, and the evolution of the Save the Waves Coalition. He highlights the importance of community collaboration in protecting surf ecosystems and shares innovative approaches like surf break insurance. The conversation also touches on future projects and how individuals can get involved in conservation efforts.Nik discusses: Save the Waves Coalition, focusing on surf ecosystem conservation.Save the Waves growth from a 2-person team to 15, impacting surf ecosystems in 15 countries.Surfing deeply connected to local economies and conservation efforts.Community collaboration is essential for successful conservation projects.Innovative solutions like surf break insurance being developed to protect surf economies.The World Surfing Reserve program recognising and protects outstanding surf breaks.Nick's personal journey in conservation began with his childhood experiences in Washington state.The importance of storytelling and social media in raising awareness for conservation efforts.Future projects: Expanding conservation efforts in Mexico & the Azores, Portugal. Individuals can get involved through donations, the Save the Waves app, and local campaigns.You can follow what Nik Strong-Cvetich is up to on LinkedIn. Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Chad Nelsen, Hugo Tagholm, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Florian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influences in action sports, the innovative projects he led at Red Bull and the challenges he faced during the COVID-19 pandemic. Including a public controversy that led to his departure from the company. Florian reflects on the lessons learned from his experiences and his transition to running his own consultancy, where he focuses on leadership coaching and brand strategy.Florian discusses: Background in punk rock shaped his creative approach to marketing.His early career involved merging music with action sports.Red Bull provided a unique environment for innovation in marketing.The Red Bull Music Academy a project that fostered creativity.COVID-19 creating a pressure cooker environment for brands to take a stance.Facing public scrutiny during a controversy at Red Bull.Learning to not take the media backlash personally.The transition to consultancy allowed him to explore new opportunities.Building a strong network is crucial for future success.Success requires resilience and hard work, especially in creative fields.You can follow what Florian Klaass is up to on LinkedIn.Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

In this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves.Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity in action sports, and how technology, particularly AI, is reshaping creative work. Trevor also reflects on the challenges and triumphs of running an agency, the significance of networking, and offers valuable advice for aspiring creatives and athletes.Trevor discusses: His transitioned to snowboarding after being inspired by early snowboarders.Photography became a way to document his passion for snowboarding. Networking played a crucial role in his career development.Nemo Design founded to create a collaborative agency environment.Authenticity as a core value in action sports and photographyEvolution of the outdoor industryAI changing the landscape of creative work.The importance of grit and perseverance.He encourages aspiring creatives to take initiative and be proactive.You can follow what Trevor Graves is up to on Instagram at trevorgraves Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Xavier de le Rue, Todd Richards, JJ Thomas, Gary Land. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Join us for new season of Group Y Live as host Oli Russell-Cowan sits down with Nick Tran, a renowned marketer known for transforming brands into cultural icons. With a wealth of experience as the former global head of marketing at TikTok and executive roles at Taco Bell, Hulu, and Samsung, Nick shares his insights on brand transformation, crisis leadership, and audience engagement.In this episode, Nick reflects on his journey from a quiet upbringing in Orange County to leading innovative marketing strategies for some of the world's most recognized brands. He discusses the importance of adapting to the fast-paced changes in consumer behavior, especially in the wake of crises, and how to leverage creativity and community to drive brand success.Discover how Nick navigated challenges at Taco Bell, Stance, Samsung, and TikTok, and learn valuable lessons on marketing in a post-TikTok world. He also shares his thoughts on the impact of AI in marketing and the importance of fostering a culture of experimentation within teams.Whether you're a marketing professional, entrepreneur, or simply curious about the world of branding, this episode is packed with actionable insights and inspiration. Don't miss out!Like what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference. Subscribe to Group Y Live for more insightful conversations! Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Tim Warwood ex professional snowboarder, sport events commentator, TV, radio and podcast host and Founder of the game show Famous First Words. Tim Warwood is a British TV presenter known for his energetic style and entertaining hosting skills. Tim started snowboarding at Britain's first indoor snow centre, the Tamworth Snowdome. It was there that he met his best friend Adam Gendle and they have been on a thousand adventures since. Tim started doing seasons and became UK Snowboarding Champion by 20. Travelling and filming with Gendle he got into commentating snowboarding events in the UK which lead to being part of the BBC's Winter Olympics commentary team. He's co-hosted Red Bull's Soap Box Race travelling all around the world. He presented the legendary Winter Sports show Ski Sunday and also the Animal Impossible TV series for BBC Studios. Find out about how Tim got into Snowboarding, going off on seasons, filming snowboard movies, commentating at the Olympics, how he and Gendle started Famous First Words and what they have in store for the show. You can follow what Warwood is up to on Instagram at tim_warwoodLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Xavier de le Rue, Todd Richards, JJ Thomas. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Hugo Tagholm, Environmentalist, Speaker, Campaigner, Surfer, Executive Director and Vice President of Oceana in the UK. Committed to protecting and restoring the world's oceans, Oceana is a global organization dedicated to this cause. Prior to his current role, Hugo led the charity Surfers Against Sewage, where he took action from the beach front to Parliament, securing crucial government legislation across 4 environmental pillars: plastic pollution, water quality, climate change, and rewilding the ocean.A captivating speaker, Hugo has delivered speeches at prominent venues worldwide, including the House of Commons, the Cambridge Institute of Sustainable Leadership, and the UN Ocean Conference where we met in Lisbon last year. Hugo gives us the lowdown about his new role at Oceana, what campaigns they have in store, being a board member of Save The Waves Collation, what surfing means to him and so much more! You can follow what Hugo is up to on Instagram @Hugotagholm and be sure to check out the Oceana website oceana.orgLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Stacy Peralta, Chad Nelsen, Gerry Lopez. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Steven Kotler, New York Times Bestselling Author, Award-Winning Journalist,  Executive Director of the Flow Research Collective and Park Skier.Steven Kotler is an acclaimed author and journalist renowned for his expertise in flow states, human performance, and action sports. He has dedicated his career to exploring the frontiers of human potential.Kotler is widely recognized for his groundbreaking work on "flow," the psychology of optimal human experience. His 11 bestselling books, including "The Rise of Superman," "Stealing Fire," and "The Art of Impossible," blend meticulous research, personal anecdotes, and insightful analysis to illuminate how individuals can unlock their full potential.Beyond his writing, Kotler is a highly sought-after public speaker. His remarkable insights into human potential, combined with his passion for adventure, have solidified his status as a thought leader in psychology, neuroscience, and human performance. His writings continue to empower people to unleash their full potential and redefine the boundaries of what is possible.Steven gives us the lowdown on his latest book about peak performance aging, Gnar Country: Growing Old & Staying Rad, which exploring the frontiers of human possibility and how he learnt to park ski in his 50s, we're gonna be talking flow research, and loads more!You can follow what Steven is up to on Instagram @stevenkotler and be sure to check out his website stevenkotler.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Stacy Peralta, Bob Haro, Gerry Lopez, Gary Fisher, Ingrid Backstrom, Graham Jarvis. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

James Threlfall is a skateboarder, BBC Radio Presenter, Podcaster and Host of Football Platform 433. James Threlfall is a British presenter hailing from just outside of Bath, radiating more charm and wit than a pack of cheeky monkeys. With a career predominantly in radio for the BBC and as a host for the football platform 433, James is like a human ball of energy, ready to make you laugh, gasp, and cheer like a madman.Tune in as James give us the lowdown about how he got into skateboarding, becoming a presenter, having a radio show on the BBC, Hosting The Ultimate Party Podcast, favourite events and festivals around the globe and loads more! You can follow what James is up to on Instagram @jamesthrelfall and be sure to check out his website http://www.jamesthrelfall.co.uk Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Stacy Peralta, Bob Haro, Gerry Lopez, Matt Stocks, Matt Pritchard. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

 Sarah Crockett is the Global Chief Marketing Officer at Dickies a workwear brand that recently celebrated its centennial anniversary. She has an impressive background in the outdoors and action sports industry, having previously worked as the Chief Marketing Officer for Burton Snowboards and Backcountry. Her focus at Dickies is on reaching the next generation of consumers and continuing the brand's plans for globalization.Jake Hayes is a member of the Dickies Skate Team and an Australian expat living in Los Angeles. He's a renowned skateboarder with accolades including Australian Skater of the Year and World Record Holder for Highest Ollie. Jake's personal style and pro skate capsule are heavily influenced by 90s streetwear, hip hop, and New York culture. His signature collection with Dickies was launched in March and is a tribute to the skate community that welcomed him with open arms. The collection is inclusive and designed to make anyone who wears it feel comfortable and look the way they want to.Tune in the find out about Jakes new Dickies Skate Collection and loads more!  You can follow what Jake Hayes is up to on Instagram jakehayes and check out his collection on the Dickies website dickieslife.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Bob Haro, Gerry Lopez, Pierre André Sénizergues, Mikey Taylor, Greg Lutzka. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Matt Stocks is a renowned DJ, live event host, presenter, and writer hailing from Birmingham in the UK. With an extensive portfolio, he has presented on prestigious radio stations including Q Radio, Kerrang! Radio, and Scuzz TV as well as contributing 200+ articles to prominent publications like Metal Hammer, Kerrang! magazine, and Classic Rock. As a podcaster, Matt is the creator and host of two successful podcasts: Life in the Stocks and Stoke the Fire. The latter he co-hosts with Jesse Leach from Killswitch Engage.Matt has toured extensively as a DJ, performing alongside notable names such as Steel Panther, Grandmaster Flash, The Damned, and NOFX. He has also interviewed some of the biggest names in the music industry, including Perry Farrell, Tommy Lee, Gene Simmons, and Chuck D. Highlights from these interviews were published in his popular book series, Life in the Stocks Volumes 1 and 2. Matt continues to cement his reputation as a well-respected and multi-talented figure in the music industry.Tune in as we chat about how Matt got his start in the music industry, live event hosting, the Kiss Kruise, touring as a DJ, getting on to the Monster Truck Show, becoming an author, starting up the podcast again, finding photography and so much more!You can follow what Matt Stocks is up to on Instagram at mattstocksdj and be sure to check out his website mattsotcksdj.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Kevin Lyman, Chris Berkard, Stacy Peralta, Bob Haro, Gerry Lopez. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Scott Bradfield is a trailblazer in the field of entertainment, technology, and action sport. As the first US employee of Red Bull Media House, he co-created the Red Bull Signature Series, launched Red Bull TV, and played a pivotal role in the record-breaking live-streaming of the Stratos project.Bradfield's award-winning action sports documentaries, such as Blood Road and McConkey, focus on narrative and human elements, reaching mass audiences. He is also an avid mountain biker, snowboarder and outdoor enthusiast, exemplifying the values of adventure and living life to the fullest. Today, Bradfield is the Managing Director of advertising agency The Many in California. We talk about...→ Scotty's background and proudest moments at Red Bull Media House from McConkey to Dear Rider→ 10 Year Anniversary of The Stratos Project and behind the scenes→ The Future of Space Travel and working on content for the Space Industry→ Being authentic and the value of storytelling in content production→ Mountain Biking Adventures in Peru→ ChapGPT, Artificial Intelligence and AR in Media, trends and how to use the technology affectively.  You can follow what Scotty is up to on LinkedIn at Scott Bradfield and be sure to check out the rad projects he is working on at The Many. Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Bob McKnight, Wim Hof, Garry Fisher. Graham Jarvis, Steve 'Stix' Nilsen, Hans 'No Way' Rey. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Jeremy Grant is an award winning film director, mountain biker, skier and family man. Jeremy grew up in Nelson, British Colombia, Canada and was hooked on watching and wanting to make ski movies. Some friends in his high school class got into mountain biking. These friends just so happened to be some of the best freeride mountain bikers at the time including Mike Kinrade, Robbie Bourdon and Joe Schwartz to name a few. Jeremy opted to hold the camera when the boys started sending 20 foot drops on their bikes.Jeremy started as an editor for Freeride Entertainment on the New World Disorder films back in 2003. He went on to become Cinematographer and built his way up to creative director until going out as a freelancer in 2019.Jeremy's the man behind the iconic Red Bull Rampage content production and event livestreaming. He's been to every Rampage for 21 years as well as directed around the world from the Himalayas to the Gobi Desert, from sold-out concerts in L.A. to uninhabited islands at the North Pole.  His epic award winning mountain biking films, Where The Trail Ends, North Of Nightfall and many more have set the bar for stunning cinematography and pushed the progression of what we know as freeride mountain biking today.You can follow what Jeremy Grant is up to on Instagram at jeremy_grant_ and be sure to check out his website jeremyreidgrant.com Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Darren Berrecloth, Nicholi Rogatkin, Chris Berkard, Stacy Peralta, Bob Haro, Garry Fisher, Caroline Buchanan and Hans 'No Way' Rey. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Xavier De Le Rue is a French snowboarder renowned for his aggressive riding style, world championships, and innovative approach to snowboarding. Growing up in the French Pyrenees Xavier began competing professionally in the late 90s. He quickly gained a reputation for his unique style and fearless riding winning the Boardercross World Championships 4 times along with multiple X Games gold medals.Xavier went on to compete on the World Freeride Tour and won 3 consecutive World Championships in 2008, 2009 and 2010. He has been featured era defining snowboarding films, accomplished numerous first descents and despite all this success, Xavier remains humble and dedicated to promoting the sport of snowboarding. He's a true icon in the world of snowboarding and continues to inspire new generations with his talent and passion.Tune in to find out how Xavier got into snowboarding, staying competitive, live after competing, the accident that almost took his life, passing the baton watching his kids compete, keeping things new in the mountains, his purpose around sustainability and loads more! You can follow what Xavier is up to on Instagram at xavierdelerue and on his website xavierdelerue.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Chris Burkard, Selema Masekela, Todd Richards, JJ Thomas, Circe Wallace, Erika Vikander, Keir Dillon. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Espree Devora is a podcaster, journalist, speaker and founder of WeAreLATech. Espree started her entrepreneurial journey out of college building ZexSports, a digital media company focused on connecting brands with the emerging youth market through action sports. Espree went on to create WeareLATech.com, a platform that unifies the LA tech ecosystem through her first WeAreLATech Podcast, a localized Silicon Beach community event calendar, and offline experiences. She is also the producer and host of the Women in Tech Podcast, sharing stories of actionable empowerment and inspiring listeners to believe that “if she can do it, so can I.” which Espree calls “actionable empowerment”.Espree is a a leading voice in the tech industry and a powerful advocate for women in tech. Listed as one of Inc Magazine's Top 30 Women in Tech to follow and recognized by Harper's Bazaar as one of the top 10 podcasts to listen to. As a speaker and panel moderator, Espree has spoken for numerous corporations including CBS, SXSW, Disney, and USC MBA. Tune in to find out how and why Espree started ZexSports, becoming a podcaster before it was trendy, lessons learnt from building startups and helping founders, finding purpose, her love for writing and journalism and loads more!  You can follow what Espree Devora is up to on LinkedIn at Espree and be sure to check out her website espree.clubLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Ingrid Backstrom, Bob McKnight, Wim Hof, Garry Fisher. Graham Jarvis. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Teddi Dean grew up in Huntington Beach, California where he was deeply involved in surfing and skateboarding culture. He competed extensively and was sponsored by Vans and Powell and Peralta. He was a member of the iconic Bones Brigade team during the late 70's and early 80s along side Tony Hawk, Mike McGill and Steve Caballero. Teddi had a deep interest in spirituality, which led him to yoga and mindfulness meditation and has deep appreciation for the Dharma and the teachings of the Buddha. Currently, Teddi leads the Mindfulness component at the Modern Elder Academy in Southern Baja, Mexico, a middle-age wisdom school started by The Making of a Modern Elder best selling author Chip Conley. Along with his work at the academy, Teddi has done multiple workshops at Clif Bar and healthcare companies like Vocera. Tune in to find out what it was like being on Stacy Peralta's Bones Brigade, addiction, how he got introduced to yoga and mindfulness, the ups, downs and lessons learnt along the way. We talk about...→ Early years growing up surfing and skateboarding in California→ Getting sponsored by Powell Peralta and being on Bones Brigade→ Sobriety and a change of path  → Becoming a Yoga and Mindfulness Teacher → The Modern Elder Academy You can follow what Teddi is up to on Instagram at teddidean and be sure to check out their website teddidean.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Bob Haro, Bob McKnight,  Gerry Lopez, Chip Conley, Wim Hof, Mike Cessario, Bob Carlson. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Beau Nixon is a Stand Up Paddler, SUP Coach, Podcaster, Commentator and Founder of Travel With A Paddle. Nixon was born in NSW, Australia and before he could walk his dad had him on the nose of his longboard. Growing up by the coast he got into competing at longboarding, winning the Australian Junior Longboard Championships. He was then introduced to Stand Up Paddling in 2002 and the rest is history. Nixon would compete in as many SUP events as he could and became Australian Open Stand Up Paddle Champion. He qualified for the SUP World Tour and competed for a number of years along with honing his skills as a Stand Up Paddle Coach and surf guide. In 2019 Nixon created his own SUP Travel Company called Travel With A Paddle. They offer epic SUP Holidays to locations like Costa Rica, The Maldives and Mozambique. He is also a writer and contributor for SUPboarder Magazine and commentates for the APP World Tour. Tune in to find out about how Nixon got into SUP, advice for getting into Stand UP Paddling, what trips he has planned and loads more!You can follow what Beau Nixon is up to on Instagram at beau_nixon and be sure to check out his website travelwithapaddle.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Ingrid Backstrom, Bob McKnight, Wim Hof, Garry Fisher. Graham Jarvis. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Oliver Percovich is the founder and executive director of Skateistan, a nonprofit organization that uses skateboarding as a means of empowering youth and promoting education in Afghanistan, Cambodia and South Africa.Percovich was born in Australia and grew up skateboarding in the streets of Melbourne. In 2007, he moved to Kabul, Afghanistan. He decided to turn his passion for skateboarding into a way to make a difference in the lives of young people. In 2009, Percovich founded Skateistan, which initially operated out of a small skatepark in Kabul. The organization quickly gained popularity and expanded to include a school that provides free education to children in grades 1 through 9. Skateistan now providing skateboarding and educational programming to over 4,000 young people each week.Percovich has received numerous awards including the World Skateboarding Federation's Humanitarian Award and the Australian Youth Mentorship Award. He has also been recognized by the World Economic Forum as a Young Global Leader. Percovich is also a member of the International Olympic Committee's Athletes' Commission and a board member of the Tony Hawk Foundation, which supports the creation of public skateparks in underserved communities around the world. Tune in to find out about how Percovich started Skateistan, how they have been dealing with the Taliban Government, plans for the organisation and how you can support. You can follow what Skateistan is up to on Instagram at skateistan and be sure to check out their website skateistan.org Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Greg Lutzka, Pierre André Sénizergues, Mike Rogers, Beaver Fleming. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Sophie Everard is a journalist, consultant, entrepreneur, adventurer, amplifier and storyteller of Women in Sport. Growing up by the sea in Greece and Portugal Sophie then moved to the UK for high school and University. After studying she took a year out and did a season learning to snowboard in the Alps. Sophie decided to move to London to seek out her first job in the action sports industry. She started off doing sales for Cooler Magazine but her passion was always to write. She would write stories on the side which lead to her next role working as PR Manager at Oakley. Being obsessed with sports Sophie became a personal trainer and would teach classes in the evenings at a female only gym. She saw a gap in the market and started Mad To Live, a media and travel brand putting on adventure and action sports retreats around the world. Sophie is currently the women's editor at Wavelength Surf Magazine and hosts the Drop In Sessions podcast a show which covers amazing women in sport. She is also on the board of trustees for the Wave Project Charity and has just launched a new CBD brand called Lunalixir. Tune in to find out about how Sophie got into the action sports industry, her career in marketing and communications and her entrepreneurial journey starting her own businesses plus loads more! You can follow what Sophie Everard is up to on Instagram at sophiemadtolive and be sure to check out her website wearemadtolive.com Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Ingrid Backstrom, Bob McKnight, Wim Hof, Garry Fisher. Graham Jarvis. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Truls Brataas is an engineer, CEO and founder of Db Journey. Growing up in Oslo, Norway, Truls started snowboarding. He got a scholarship to study Entrepreneurship in Utah and spent most of the time on the slopes. When he returned he wanted to continue studying and did a MSc in Mechanical Engineering back home. 3 years into the course Truls went travelling around the world, surfing, hiking and exploring. In 2009 on a surfing trip in Norway Truls met freeski legend Jon Olsson. They bonded on action sports and the idea of trying to redefine travel gear and enhance better journeys. Truls worked on a ski bag prototype in his student dorm room using his life savings. He went to China to find the right factory and in 2012 they officially launched Db to the world. 10 years on and Db have produced backpacks, carry bags, luggage and accessories for outdoor lifestyles and travel. They are a 5-time Gaselle award winner and multiple ISPO design award winner with over 60 staff and ship worldwide.We talk about...→ The Concept of Db Journey and how the idea was born → The ups and downs of bootstrapping a business→ Product Development and building a team → Lessons learnt running the company for 10 years → International expansion and what Db have planned You can follow what Db are up to on Instagram at dbjourney and be sure to check out their website dbjourney.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Bob Haro, Bob McKnight,  Gerry Lopez, Scott Delorme, Wim Hof, Mike Cessario, Bob Carlson. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Kieren Owen, otherwise known as YouTuber Jimmy The Giant or The Internet's Louis Theroux is a storyteller, musician and sub culture enthusiast.Kieren got hooked on two things at an early age, parkour and making videos. Growing up he had a group of mates who he would practice parkour with and film. They created a parkour lifestyle brand called Marrero Gang. The company fell apart after a few years. He still wanted to make videos and had built a name for himself as Jimmy The Giant through music. He took over the Marrero Gang YouTube Channel. His first documentary on the new channel called ‘How One Man Nearly Destroyed Parkour' went viral. Jimmy The Giant continued to create documentary style videos about parkour. He then expanded out into content on interesting sub cultures and action sports targeting a larger audience. He's now gone full time as a content creature building his YouTube channel to 229k subscribers and over 41 million views. We talk about...→ Content strategies he used to grow his YouTube Channel,→ Covering Action Sports events around the world→ Advice for starting your own YouTube Channel→ Content Creation and broadening out by not staying in a niche You can follow what Jimmy The Giant is up to on Instagram at jimmythegiantuk and be sure to check out his YouTube Channel. Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Bob McKnight, Wim Hof, Garry Fisherm, Graham Jarvis, Mike Corey. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Martina Russo is the Founder of Action Sports Translator and Co-Founder of Protect Our Winters Italy. Martina grew up in Milan, Italy but always new the city life wasn't for her. She spent her winter and summer months in the Alps. Studying translation at University Martina moved to Germany and Switzerland and hasn't been back for 14 years. We talk about...→ Martina's background and how The Action Sports Translator was born.→ How they ended up working with some of the world's most iconic actions sports and outdoor brands like Patagonia, Salomon, O'Neill and more.→ What are the struggles to run such a hyper-specialized translation agency for the outdoor industry (and how outdoor brands struggle with translation).→ How she manage the entire business remotely while living out of a van/tiny house on wheels for part of the year, and often have meetings while rock climbing or snowboarding. → How she ended up co-founding Protect Our Winters Italy and why.→ Other bits and bobs about life at the intersection of action sports, adventure, the outdoors and languages. You can follow what Martina Russo is up to on Instagram at martina_translates and be sure to check out their website theactionsportstranslator.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Bob McKnight, Wim Hof, Garry Fisher. Graham Jarvis. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Mike Cessario is the Co-Founder & CEO of Liquid Death Mountain Water. Mike always knew he wanted to start his own company. He saw a gap in the healthy beverage market for a water company built around brand humor. In January of 2019 Mike launched Liquid Death Mountain Water an aluminium canned water from the Austrian Alps. With damn right hilarious savvy marketing campaigns and a death to plastic approach they have gone full throttle in the CPG space and produced the raddest merch. Most recently LD have partnered with Martha Stewart on a Dismembered Moments Candle and Bert Kreischer's Body By Bert. They raised $70 million in a series D round valuing the company at $700 million. Tune in to find out how Cessario started Liquid Death, getting investment, disrupting the healthy beverage market, building the team in hyper-growth mode and what his plans are for thirst murdering global domination! You can follow what Liquid Death is up to on Instagram at liquiddeath and be sure to check out their website liquiddeath.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Steve Stix Nilsen, Stacy Peralta, Bob Haro, Bob McKnight,  Gerry Lopez, Scott Delorme, Wim Hof. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Gerry Lopez, Mr. Pipeline one of the greatest surfers and surfboard shapers of all time joins us on the show for our 100th Episode. Gerry grew up in Honolulu, Hawaii and would go to Waikiki Beach with his family at a young age. He honed his surfing skills at Ala Moana bowl winning state and national surfing titles. Gerry is a pioneer at Pipeline and multiple Pipeline Master winner. His calmness under pressure and ability to surf waves that can kill you is linked to his yoga practice on land. Tune in as we talk story about Gerry's involvement in the shortboard revolution, starting his surfboard company Lightning Bolt, the birth of pro surfing, being one of the first surfers to visit Bali and G Land, snowboarding in Oregon, the Ying and Yang Documentary and so much more! We sat down to record this episode in Ericiera, Portugal after the European Premiere documentary on his life, 'The Yin and Yang of Gerry Lopez' directed by Stacy Peralta. Special thanks to all the people involved in making this 100th episode of the Rad Season Show:Patagonia, Powell Peralta Archives, Zucalli Media, Mind Act, Susana Metzger, Henrique Escopelli, Fernanda Zandavalli, Hotel Vila Gale, EriceiraYou can follow what Gerry is up to on Instagram at gerrylopezsurfboardsLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Ian 'Kanga' Cairns, Shaun Tomson, Pat O'Connell, Chris Burkard, Selema Masekela. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Stacy Peralta, Co-Founder of Powell & Peralta, award-winning film director and one of the most influential skateboarders of all time. To say Stacy Peralta had an impact on skateboarding and action sports culture as a whole is a bit of an understatement. Stacy grew up in Venice, California. At the time when he started skateboarding, it didn't even exist as a sport. He joined the Zephyr Surf Team along with Jay Adams and Tony Alva. They formed a skateboard team and the rest is history. Stacy went on to tour the world as one of the first ever pro skateboarders. Stacy knew that having a career as a pro athlete wouldn't last forever. He wanted to remaining in skateboarding and started a skate company with George Powell called Powell Peralta. He created the Bones Brigade, a team of rat bag amateur skateboarders including Tony Hawk, Rodney Mullen, Steve Caballero and it became the greatest skateboard team ever. At the same time he pioneered the action sports video with the Bones Brigade Video Show and the Search of Animal Chin.Always evolving Stacy decided to moved career paths into film directing. His documentary Dogtown and Z-Boys based on his life won the Audience Award and Directing Award at the Sundance Film Festival.We sat down to record this episode in Ericiera, Portugal after Patagonia's European Premiere of his latest film documentary, The Yin and Yang of Gerry Lopez.Special thanks to all the people involved in making this 99th episode of the Rad Season Show:Patagonia, Powell Peralta Archives, Zucalli Media, Mind Act, Susana Metzger, Henrique Escopelli, Fernanda Zandavalli, Hotel Vila Gale, EriceiraYou can follow what Peralta is up to on Instagram at peraltastacy Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Greg Lutzka, Mikey Taylor, Pierre André Sénizergues, Brett Clarke, Selema Masekela, Bob Haro, Bob Carlson. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Declan Brooks is a professional BMX rider and BMX Freestyle Olympic Bronze Medalist. Declan grew up in Portsmouth, UK. His Dad was into motorcycling but Dec had other ideas. He got his first BMX at 9 years old and started skipping football to ride his bike. From then on he spent every minute at the skate park. At 16 he thought that he could take BMX further and make it a career.He worked as a plasterer on the side to get money to go to competitions. British Cycling came along and Dec became a full-time BMX Freestyle athlete with the goal to qualify for the Tokyo Olympics. He was the first British athlete to get a medal in BMX Freestyle with a Bronze in 2021. Dec now has his sights set on the next Olympics, Paris 2024. Tune in to find out how Dec got on Team GB, winning Bronze and the whole Olympic experience, his time working at Cirque du Soleil, events, training at Adrenaline Alley, injury & recovery and his goals for the future. You can follow what Declan Brooks is up to on Instagram at declanbrooks and be sure to check out his website declanbrooksbmx.com Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Bob Haro, Daniel Dhers, Matt Burgess, Gary Fisher, Rebecca Rusch, Terry Adams, Hans Rey,  Caroline Buchanan. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Beaver Fleming is a pro skateboarder, Nitro Circus rider, author and motivational speaker. Beaver Fleming grew up in Knoxville, Tennessee. His brother had the Tony Hawk Pro Skater Game and that was his introduction to skateboarding. His parents were really supportive of his new found love of skating and got an 8 foot halfpipe built in the backyard. Beaver started competing and going to Camp Woodward in the summer months. When he was 17 he moved to Woodward West in California for his final year of High School. Travis Pastrana saw him skate there doing crazy tricks in the foam pit and invited him to join the Nitro Circus Tour. On his 18 birthday he flew over to Australia to join Nitro Circus and has been with them for the last decade as their main skate athlete. Beaver has kept innovating new tricks such as the world's first Cork 720 Christ Air which he calls the “Tennessee Tornado”. He's won Best Trick at Simple Session 3 times and still competes around the world. Tune in to find out how Beaver has crafted one of the most unique careers in skateboarding, how he is using his voice to inspire kids, what he has in store for the Nitro World Games and loads more. You can follow what Beaver Fleming is up to on Instagram at beaverfleming and be sure to check out his website beaverfleming.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include  Greg Lutzka, Mikey Taylor, Pierre André Sénizergues, Brett Clarke, Selema Masekela. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

Todd Richards is a pro snowboarder, action sports commentator, podcaster and entrepreneur. Todd grew up in Paxton, Massachusetts and got into skateboarding and punk rock. Skating was one of the first things Todd was passionate about and he could see progression happening and that was the backbone for everything.Snowboarding came along initially as something to do in the winter months when the vert ramps got too icy to skate. A friend introduced him to competing right at the time when the birth of snowboard halfpipes started. The rest is history. Todd went on to win multiple X Games medals, two U.S. Open halfpipe titles and was on the first ever US Halfpipe Team at the Winter Olympics in 98.Nowadays Richards hosts the Monday M.A.S.S podcast with friend Chris Cote, commentates on various skateboarding, snowboarding and action sports events such as Dew Tour, Jackalope Festival and the Olympics for NBC. Works with Quiksilver on Marketing, is part of The Sports Management Mastermind and has a number of investment ventures.Tune in to find out about how Todd got into snowboarding, what it was like competing in snowboarding's Olympic debut. His career change to becoming a sports commentator and host, preserving snowboarding's culture plus loads more.Enjoy and get rad!You can follow what Todd Richards is up to on Instagram at btoddrichards and be sure to check out Sports Management Mastermind. Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include  JJ Thomas, Circe Wallace, Sue Izzo, Keir Dillon, Chris Cote. 

Mikey Corker is a film director, cinematographer, photographer, producer and Surfer. Mikey grew up in Cape Town, South Africa and started working as a camera assistant on feature films. He got his break working on 5 big feature films as an assistant which led to becoming a trainee clapper loader and with that experience he was away. He took a break after 5 years and went travelling bought a digital camera and taught himself how to edit. Mikey found himself in Croyde, North Devon and fell in love with the place and surf community there. He started filming his friends surfing and adventure related brand content.Savage Waters is Mikey's first feature length film as a director. The film follows sailor and adventurer Matt Knight who was given a book which was a treasurer hunters journal published in 1892 about finding treasure on an island in the middle of the Atlantic. One passage in the book describes an incredible wave. Matt was drawn to the challenge of finding this wave in the middle of the ocean and he started hatching a plan to bring along his family, surfer and friend Andrew Cotton and Mikey to document it. Savage Waters produced by Whipped Sea is now touring the world at film festivals. Tune in to find out about how Mikey got into filming, what it was like directing Savage Waters and what he has planned for the winter season shooting in Nazaré plus loads more. Enjoy and get rad!You can follow what Mikey Corker is up to on Instagram at mikeycorker and be sure to check out his website mikeycorker.com Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include  Andrew Cotton, Chris Burkard, Bob McKnight, Shaun Tomson, Chris Bertish. 

Ryan Runke is the Co-Founder of Homestead Creative and Vice President of Action and Olympic Sports at evolution management + marketing.Runke grew up in Kansas City playing traditional sports and soccer competitively. He learnt to snowboard in Snow Creek Missouri when he was 15 and started skateboarding and the rest is history. After finishing school he headed to Southern County to be a snowboard bum and ended up in Breckenridge, Colorado with the goal to snowboard everyday. Runke got his start in the action sports industry as a buyer and manager of a snowboard shop. He knew the industry was in California so he packed up his stuff and moved to San Diego and was going to figure it out. Ryan got a job with Version. This lead to working at K2 Snowboards overseeing Global Athlete Marketing. He then moved to Rome SDS as Team Director and Global Marketing Manager. Red Bull came knocking and asked Ryan to look after Travis Rice and the Art of Flight Production which became a role managing their skate and snow athletes including Shaun White and Ryan Sheckler. Staying within athlete management he moved to the agency side first to Prime Athletes and then to evolution management + marketing where he still looks after a roaster of some of the best athletes in the surfing, snowboarding, mountain biking and skateboarding world. Tune in to find out about how Runke got into managing athletes, what is was like when his client and friend Red Gerard won Olympic Gold in Snowboarding slopestyle at Pyeongchang, South Korea. How he is creating campaigns for some of the world's biggest outdoor brands through his agency Homestead Creative and loads more!Enjoy and get rad!You can follow what Runke is up to on Instagram at ryanrunke and be sure to check out his website Homestead Creative. Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include  JJ Thomas, Circe Wallace, Sue Izzo, Keir Dillon. 

Matt Burgess is the owner of Evolve Sports and the Founder of Urban Sport Fest. Matt grew up in Newcastle, Australia into a sports mad family. He studied law at Bond University and was fortunate enough to connect his career to sport. Matt started working as an Associate General Council at the ASP now known as the World Surf League. He stayed at the WSL for 13 years and became Head of Sports Integrity.  Bridging the gap between media, sports and entertainment Matt's knowledge of rights holders, sports events he founded The Athena. A golf concept developed while engaged with PGA and (now) WPGA. Matt later saw a gap in the market to bring the world's best BMX athletes, action sports lifestyle, music and youth culture to Australia and created the Urban Sport Fest. Tune in to find out about Matt's background in law, sports and entertainment and how he is bringing  the world's best BMX Freestyle riders to Australia in December as part of action sports and music festival Urban Sport Fest.Enjoy and get rad!You can follow what Matt Burgess and USF are up on Instagram at urbansportfest and be sure to check out their website urbansportfest.comLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Chris Burkard, Bob Haro, Joe Carr, Shaun Tomson, Daniel Dhers . 

Rebecca Rusch is an ultra endurance adventure athlete, 7 x World Champion, MTB & Gravel Hall of Famer, author, activist and Emmy Award Winner. Rebecca Rusch grew up in the suburbs of Chicago and got into cross country running. In her first job out of college the office had an indoor climbing wall in the building. Rebecca was hooked and ventured across the country to climb. This opened doors to the outdoor community who got her into adventure racing leading to 10 years of adventuring racing and multiple victories in some of the world's biggest races. After a tragedy seeing a friend die in a race and sponsorship drying up Rebecca set a different path into bike riding.Friends invited her to 24 hours of Moab Bike Race and Rebecca recorded the fastest time of any women. She started doing solo MTB races and winning due to her endurance athlete mindset. This launched the second half of her career as a cyclist. She won 24 Hour World's a few times which bridged the gap between her adventure racing and love of exploring with a new venue of cycling. Rebecca continues to do a lot of bikepacking expeditions and events including Iditarod Trail 350 in Alaska becoming the first female finisher. Tune in to find out about Rebecca's Emmy Award winning documentary Blood Road. Bikepacking across Iceland, getting inducted into the mountain biking and gravel bike Hall of Fame. Be Good Foundation, launching Rusch Academy and what's coming up for Rebecca's Private Idaho (RPI) 10th Anniversary. Enjoy and get rad!You can follow what Rebecca Rusch is up on Instagram at rebeccarusch and be sure to check out her website rebeccarusch.comLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Chris Burkard, Bob Haro, Gary Fisher, Caroline Buchanan, Darren Berrecloth.

Scot Delorme, is the President and Co-Founder of A SHOC Energy Drink. Scot fell into the beverage business by accident. Whilst away travelling a family friend reached out about a business opportunity to become a partner in a drinks company. Scot learnt all aspects of the beverage business and eventually took over the company. He started another brand called 24C, an emergency vitamin c packet. He sold the company after just a year. He knew how to create beverage brands which down the road lead to working with Monster Energy where he became VP of Innovation and would come up with all of Monster's flavors. Delorme stayed at Monster for 8 years. He then partnered with Lance Collins who foundered FUSE and BodyArmor to launch A SHOC in 2019 which at the time was called Adrenaline Shoc. Scot wanted to launch a brand that was health, had no sugar that athlete's could drink. They got NSF certified started an athlete team including Paul Rodriguez (P Rod), Chase Elliott, Billy Kemper, Dashawn Jordan. Joining us is sports performance trainer Joe Cancellieri who runs the onsite athlete gym and program at A SHOC. Joe will be running us through their fitness center and Scot will give us the lowdown on how they are building their brand and what campaigns A SHOC has coming up.Enjoy and get rad!You can follow what A SHOC is up on Instagram at ashocenergy and be sure to follow Joe Cancellieri. Like what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Bob McKnight, Chris Burkard, Pierre-André Senizergues, Bob Haro, Gary Fisher.

Bob McKnight is the Co-Founder, Former Chairman and CEO of Quiksilver and one of the pioneers of the modern surfing industry. Bob McKnight  majored in business at USC and had gone on some major surf trips. One of them being to Bali where he met pro surfer Jeff Hakman and his future wife. That trip would change Bob's life forever. Jeff had met Alan Green in Bells Beach, Australia after he won the contest there. Alan had set up a company called Quiksilver making the first ever shorts for surfers. Jeff and Bob convinced Alan to license Quiksilver for the North American market. They started manufacturing and selling board shorts out of Bob's VW van up and down the country to surf shops. The surf shops couldn't get enough of Quiksilver. They were at the beginning of the modern surf industry and they went from being a start up to becoming a multi-million dollar business. Quiksilver were the first surfing company to go public on the New York Stock Exchange and the first to launch a female range, Roxy.They expanded into skateboarding and snow and by the mid 2000's Quiksilver was worth 2.5 Billion dollars. Competition increased, recessions came and Quiksilver hit some rocky times. They restructured and formed Boardriders Inc incorporating brands Billabong DC Shoes, RVCA, Element, VonZipper, Kustom. Bob still wears boardshorts and the stoke is alive and well. Enjoy and get rad!You can follow what Quiksilver is up on Instagram at quiksilverLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Shaun Tomson, Pat O'Connell, Ian Cairns, Chris Burkard, Jim Kempton. 

Vasu Sojitra is a professional adaptive athlete, Disability Access Strategist and advocate for inclusivity. Vasu was born in Connecticut and his leg was amputated at 9 months old from a blood infection. After the hospital treatment his family decided to move back to India to be around family. Throughout that time he was constantly over growing his prosthetic leg and breaking it so they decided to move back to the US to have access to medical equipment. Growing up Vasu started playing soccer and picked up skateboarding and skiing at 10. He saw an adaptive skier using outriggers and he convinced his parents to help him buy those. Vasu went on to study Mechanical Engineering at the University of Vermont and got into backcountry skiing. With the help of some friends they engineered rigging equipment to help him excel in mountain sports.  Vasu is also on the US adaptive soccer team, skateboards, trail runs, bikes. He's climbed Grand Teton, done the first adaptive ski descent of Denali and is the first adaptive athlete for The North Face. Vasu continues to challenge the biases that go with being a Disable person of color through his work as a founding member of The Outdoor F.U.T.U.R.E Initiative cofounding Inclusive Outdoors Project. Enjoy and get rad!You can follow what is Vasu Sojitra up to on Instagram at  vasu_sojitra and be sure to check out his personal website vasusojitra.comLike what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Ingrid Backstrom, Chris Burkard, Matthias Giraud. 

Gary Land is a legendary snowboarding photographer and award winning director. Gary starting taking photos of his friends surfing and skateboarding growing up in Virginia Beach. He was working in a surf shop and they had just got in some snowboards.The next minute on a whim Gary went off to Vermont. He started taking photos for Eastern Edge snowboarding magazine and later became their staff photographer. Gary was living and working in the notorious party house called ‘East Street'. This would become the inspiration for his 3rd photography book called East Street Archives, documenting 90's snowboarding on the east coast and all the riders and friends he met along the way. Gary moved to Boston and got a job as Reebok's staff photographer where he stayed for 8 years. He's shot some of the biggest A-list celebrities in the world and done ad-campaigns for the likes of Apple, Nike and Coca-Cola as well as being Allen Iverson personal photographer. Tune in to find more about how Land got into photography, the east coast snowboarding scene in the 90's, shifting to commercial photography, networking and starting his own business and loads more! Enjoy and get rad!You can follow what G Land is up to on Instagram at garyland and be sure to check out his personal website garyland.com and East Street Archives. Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Chris Burkard, JJ Thomas, Circe Wallace, Sol Neelman, Keir Dillon. 

Beyrick De Vries is a South African pro surfer aiming to represent the Netherlands surfing in the Olympics and coaches the Netherland's Junior Surf Team. De Vries grew up in Durban, South Africa and initially started skateboarding before his dad convinced him to try surfing. He never looked back. Describing himself as 90% weird, and 100% happy about it, Beyrick's a character. Beyrick started competing on WQS events at 16 years old, travelling to some of the best surf spots in the world.  He's been close to qualifying for the Championship Tour on a few occasions, only missing out by a couple of spots. With surfing now in the Olympics Beyrick's focus has shifted to qualifying for the Games to represent the Netherlands in Paris 2024 (which will be in Tahiti) but we'll get into that. He will also be coaching the Netherlands' Junior Surf Team. His goal is to raise the awareness of surfing and surf culture in the Netherlands and emphasis the importance of ocean conservation.Tune in to find more about Beyrick's journey. What he's focusing on to qualify for the Olympics, video projects, being represented by Global Action Sports Foundation and FUNKT MGMT and loads more! Enjoy and get rad!You can follow what Beyrick is up on his Instagram barbeyrick and if anyone is interested in Beyrick as a brand ambassador or sponsorship please contact Funktmgmt@gmail.com Like what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Tiago Pires, Shaun Tomson, Pat O'Connell, Chris Burkard, Selema Masekela, Andrew Cotton. 

Vanessa Ruck discovered the world of motorcycling, rallying and hard enduro after an accident that almost took her life.  Vanessa grew up in England keeping fit in the outdoors doing loads of sports. When she went to University at 18 she got hooked on wakeboarding, snowboarding, mountain biking, anything that got the adrenaline pumping. In 2014 Vanessa's life took a turn when she was out cycling and was hit by a car. The accident changed Vanessa's life as she realised she would not longer be able to do some of the sports that she loved. She turned to motorbikes initially as a way of getting around and adventuring on the open road. After multiple surgeries she started The Girl On A Bike when she was bed bound to channel her energy into something positive. Vanessa shares all the ups and downs of her recovery. Her goal is to make the most out of each day and help others do the same.Tune in to find out how Vanessa Ruck got on in the Tunisia Desert Challenge extreme rally. The physical and mental recovery process, inspiring others through her journey, going from riding Harleys to Hard Enduro, social media and loads more! Enjoy and get rad!You can follow what Vanessa Ruck is up to on her Instagram at thegirlonabike and be sure to check out her website thegirlonabike.comLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Graham Jarvis, Robbie Maddison, Wim Hof, Gary Fisher, Matt Musgrove, Brett Turcotte. 

Tiago Pires otherwise known as Saca changed Portugal's surfing industry and the reputation of surfers from Portugal forever.  Tiago joined the Ericeria Surf Club when he was 13. A year later he became under 14 National Champion then under 16 Champ. In 96 Tiago met his coach and mentor José Seabra a relationship that would go on for 30 years. He was storming up the ranks and became runner up twice in the World Junior Surfing Championships. 2000 was a defining year where he became Rookie of The Triple Crown in Hawaii. Grinding it out on the QS Tiago qualified for the Championship Tour in 2008 becoming the first Portuguese surfer ever on the dream tour! After 8 years on tour and some incredible results Tiago retired and set up Tiago Pries Surf School. He then foundered ReAct Sports Management an athlete management agency working with Frederico Morais, Vasco Ribeiro and other competitive surfers. Tune in to find out how Tiago set the path for his country as the first Portuguese surfer on the CT, being one of the pioneers in Portugal's big wave scene, producing SACA a documentary about his life on tour, mentoring upcoming Portuguese elite surfers and loads more! Enjoy and get rad!You can follow what Saca is up on his Instagram tiagosacapiresLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Shaun Tomson, Pat O'Connell, Chris Bertish, Chris Burkard, Selema Masekela, Andrew Cotton. 

Pierre André Sénizergues grew up in the suburbs of Paris and got hooked on skateboarding at 14. He studied engineering in the early 80's and got a job as an engineer for IBM. He would skate during his lunch breaks at work and knew that he had to follow his passion. In 85 he moved to California to purse his skateboarding dream. From being one of the best skate pro's in Europe winning 12 French titles and 5 European Championships he became homeless and would do skate demos on Venice boardwalk to survive. All that changed when Steve Rocco team manager for Sims Skateboards at the time saw Pierre skate one day and asked him to join the team. Pierre became obsessed with creating a shoe for skateboarders that was durable as well as functional. He teamed up with Rautureau Apple a French fashion shoe manufacturer and starting designing skate shoes with skaters in mind. etnies was born. In 89 Pierre launched etnies in the U.S. and later gained full rights to the brand name worldwide.etnies was growing massively in the mid 90's selling millions of shoes and sponsoring the best skateboarders in the world. With specific team riders in mind he launched additional brands including éS, Emerica, apparel brand Altamont and snowboard brand ThirtyTwo. The company went under the Sole Technology Umbrella. They moved headquarters to Lake Forest, California and now Sole Tech distribute to 70+ countries and are the leading privately-held action sports footwear and apparel company in the world.Tune in to find out how Pierre went from being a pro skater to an entrepreneur, designing shoes, building an action sports community, constructing the biggest skatepark in the world at the time and loads more! Enjoy and get rad!You can follow what Pritchard  is up to on Instagram at PierreAndreSenizergues and be sure to check out etnies.com and Sole Technology.  Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Bob Haro, Mikey Taylor, Chris Burkard, Greg Lutzka, Chris Cote. 

Chad Nelsen is the Chief Executive Officer of The Surfrider Foundation. Chad was brought to Laguna Beach, California with his family in the 70's by his Dad who was an Ocean Science Educator. He spent his entire life growing up around the ocean, swimming, diving and surfing. He became a Lifeguard at Laguna and went on to study Geosciences then Coastal Management. Chad volunteered at the Surfrider Foundation a non-for profit organisation dedicated to the protection of the world's oceans, waves and beaches. A few years later he landed a job at Surfrider coordinating a beach mapping programme which opened up to him running the Environmental Department for 16 years. In 2014 Chad became the CEO of the Surfrider Foundation and oversees more than 180 chapters and student clubs around the world. He also helped establish “Surfonomics,” which looks at the economic implications of surf tourism.Tune in to find out how Chad combined his love of surfing with science and conservation, what Surfrider are working on and the future of the organisation. Enjoy and get rad!You can follow what Surfrider are up to on Instagram at surfrider and be sure to check out their website surfrider.org to see how you can help support the cause.  Like what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Chris Bertish, Shaun Tomson, Bjorn Dunkerbeck, Chris Burkard, Selema Masekela. 

Terry Adams is a professional BMX Flatland rider. Terry got hooked on BMX at 12 years old growing up in Hammond, Louisiana outside of New Orleans. He would race BMX but what really stood out was BMX Flatland and by the time he was only 16 Terry was entering flatland contests as a professional.From pure determination and hard work Terry's set out on getting coverage in the magazines. This lead to sponsorship deals and competing in flatland around the world. In 2005 he won X Games gold and has been voted Ride BMX Magazine's Number One Ride Award (NORA) winner 3 times. Terry's drive to promote BMX Flatland has seen him on national TV shows like Glee and Ellen. Now at 38 he's training harder than ever and has a packed schedule of events and demos worldwide. Tune in to find out how Terry sets goals, how he trains, property investment, what drives him now, competing plus loads more! Enjoy and get rad!You can follow what Terry Adams is up to on Instagram at terryadamsbmxLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Bob Haro, Gary Fisher, Daniel Dhers, Caroline Buchanan, Hans Rey. 

Matthias Giraud aka Super Frenchie is a big mountain skier and BASE Jumper. Matthias grew up skiing in St Gervais-les-Bains, France. He was inspired by the mountain legends of Chamonix who set the bar for mountain sports and following their passion. Matthias went from ski racing to freestyle skiing and moved to the US with the aim of becoming a pro skier. He got his skydiving license and started base jumping. He wanted to Ski BASE Jump since he was 9 years old and was lucky enough to meet Shane McConkey who steered him in that direction. Adding a parachute on your back was the perfect solution to turning big mountain skiing into double XL mountain skiing. Matthias has gone on to ski BASE Jump some of the world's first descents. Including Mt Hood in Oregon, the Matterhorn in Switzerland and Mont Blanc the highest mountain in the Alps. Tune in to the episode to find out what drives Super Frenchie, dealing with loss, family, sponsors, following your own path, making a documentary and loads more!  Enjoy and get rad!You can follow what Super Frenchie is up to on Instagram at superfrenchieofficial and be sure to check out his website superfrenchie.comLike what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday. For show notes and past guests, please visit: radseason.com/magazine/Follow Rad Season:Website: radseason.comTwitter: twitter.com/radseasonInstagram: instagram.com/radseasonFacebook: facebook.com/radseasonLinkedIn: linkedin.com/company/rad-season/YouTube: youtube.com/c/RadSeasonPast guests on The Rad Season Show include Ingrid Backstrom, Jamie MoCrazy, Mike Powell, JJ Thomas, Erika Vikander.