Fidelity P.O.W.E.R. Plug Podcast for Women in Business

Do you enjoy going out to eat where you know the food is not just good, but really good like you can already taste it good? Do you know what makes the food and experience even better? Knowing about the chef, their story, their connection to their community, and why they are inspired by their chosen cuisine. You can just taste the love and richness. It's a big reason why 19 million people visit New Orleans each year, even though the NOLA region is home to only 1.5 million.  Today's guest is one of those kinds of chefs. Chef Dee Lavigne is a New Orleans native born and raised in the 9th ward. She started baking and cooking at the age of 7. Being the middle sibling of 8, her mom would only allow her to use ingredients plentiful in the family kitchen, such as flour, sugar, eggs, and milk. With those items, her pastry bones were born. Fast forward, Chef Dee Lavigne graduated from The Culinary Institute of America, worked at Whole Foods Markets in the bakery department for 15 years, and hosts the food Segment on WWL-TV4. Plus, she has a special place in her heart for Chef Lena Richards, which you just gotta hear from Chef Dee herself.    Listen and Learn: How to save a small business when hope is in small supply, such as during a pandemic Why the Smithsonian asked Chef Dee for help twice Why Chef Dee says her cooking school is where skill meets history  What makes Chef Lena Richards an important part of New Orleans' culinary history  How stepping outside of your comfort zone and asking for help can lead to business success What types of recipes will be in Chef Dee's forth cookbook Information about the month-long P.O.W.E.R Plates program that supports female-owned restaurants The many ways the Louisiana Hospitality Foundation helps those in need   chefdee@deelightfulroux.com www.chefdeelavigne.com Facebook (https://www.facebook.com/chefdeelavigne) Instagram (https://www.instagram.com/deelightfulroux/ TikTok (https://www.tiktok.com/@deelightfulroux) Smithsonian Cook Up History (https://www.smithsonianmag.com/blogs/smithsonian-associates/2021/07/07/cooking-history-national-museum-american-history-and-smithsonian-associates/) Side Door Podcast with Chef Dee (https://www.si.edu/sidedoor/ep-6-lena-richard-americas-unknown-celebrity-chef) Les Dames d'Escoffier New Orleans Chapter (https://www.lesdamesnola.org/) 5th Annual P.O.W.E.R. Plates (https://power-plates.com/ )  

Today we're talking with Jolie Bernard, CEO of The Bernard Group, a full-service strategic branding and communications firm she started in 2010. She was on the podcast last June. and she's back for a repeat visit because she was recently named the Fidelity Bank P.O.W.E.R. Woman of the Year at its inaugural awards ceremony!   Jolie received multiple nominations. Some of the words used to describe her included “champion,” “goal-oriented,” “solutions-driven,” “natural leader,” “passionate,” and “connector.” That is because she aligns herself with causes and non-profit organizations that are anchored in the spirit and mission of helping those that do not have traditional access to resources. In today's conversation, I can't wait to find out more about what this powerful woman is up to and what makes her tick.   Listen and Learn: What connected Jolie to the P.O.W.E.R. program How Jolie transitioned from television news to entrepreneurship The moment when potential, purpose, and passion solidified for Jolie What is servant leadership? The theme behind Jolie's various non-profit organizations  Advice for those in the fund-raising space Three keys to having the life you want and enjoying it What makes Jolie's partnership with the P.O.W.E.R program and the Fidelity family more than transactional The greatest life lessons Jolie has learned in the past few years   thebernardgroupnola.com 504-909-5650 LinkedIn @joliebernard Instagram @joliebernard  Facebook @joliedugasbernard Twitter @TheBernardGroup  

Do you work or lead a business that's in a male-dominated industry? As a woman, do you find yourself being the only person “like you” in the room and struggle with owning your voice or navigating the situation? I think just about every woman in business is nodding yes, yes, and YES! That's why you're going to love today's guest whose experience, insights, and practical advice will inspire you to show up differently and more powerfully than ever before. Today, Host Mary Foley speaks with Iam Christian Tucker, President, CEO, and Owner of Integrated Logistical Support, Inc. (ILSI), a Civil Engineering Firm. Before this role, Iam was a Correctional Officer and Police Officer for the Baton Rouge Police Department. She is also passionate about New Orleans and serves on various community Boards including the New Orleans Police & Justice Foundation, Industrial Development Board of New Orleans, and Greater New Orleans, Inc. Throughout her professional career, Iam has figured out how to be successful in male-dominated organizations where she was often “the only” person like her in the room.   Listen and Learn: The challenges of joining the family business Immersion is the fastest way to learn the ropes of a new business How to overcome hiring challenges Why women need to assert themselves in business Strategies to instantly destress when you may feel frustrated Advice for young women beginning their careers Stepping away from your business to continue your education Keeping your business afloat in the NOLA area   Ilsi Engineering — https://www.ilsiengineering.com/ iamtucker@ilsiengineering.com @IamNOLA1 on Instagram  

Happy 2023! Are you dreaming and scheming about what you'd like to make happen this year? What about 5 years from now? Seems like a long time away, but it always goes so fast. I can hardly believe it, but in early 2018 Fidelity Bank launched POWER with a handful of members. Now, 5 years later, there are over 1700 members and what the program offers keeps growing. So, we're kicking off 2023, celebrating what has been done and what is coming up next for the greater New Orleans and Baton Rouge region. Since January 1, 2018, Chris Ferris has led as President and CEO of Fidelity Bank and NOLA Lending Group. Before he was appointed as Chief Executive Officer, Chris served as the Bank's Chief Retail and Small Business and Operations Officer. He's known for re-designing the client experience by using a consultative approach to identify client needs with a focus on simple, easy, and fast banking services that provide real value.   Listen and Learn: How the P.O.W.E.R. program has impacted the NOLA community The consultative approach helps P.O.W.E.R. members achieve financial success How approaching the P.O.W.E.R. advisory board elicits more beneficial initiatives  The impact of the 1700 P.O.W.E.R. program members have on the financial well-being of Fidelity Bank Chris explains what Fidelity's mission of being ‘Here for Good' means for the community Chris' grandmother became an empowered business woman in the community Access to supportive, experienced mentors is a highlight of the P.O.W.E.R. program As Fidelity expands into new communities so does access to the P.O.W.E.R. program for the business women in those communities How member feedback helps grow the P.O.W.E.R. program   Bank with Fidelity — bankwithfidelity.com For the POWER program: fidelitybankpower.com  ceochris@bankwithfidelity.com Podcast episode with Jolie Bernard: https://www.fidelitybankpower.com/podcast/episode-58-apply-for-grants-nonprofit-funding/

When you hear the term opera, what comes to mind? Something that's exclusive, pretentious, maybe even boring? Keep listening because today's guest may surprise you about what an opera is, what it's about, and how it can help you be a better businesswoman. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Clare Burovac, General and Artistic Director of the New Orleans Opera. Clare took on this role in September 2020 when the pandemic party was in full swing – a tough challenge. She's also the first woman to be General Director in New Orleans Opera history. Clare came to New Orleans from Portland, Oregon, where for the past eleven years she served as Director of Artistic Operations for Portland Opera. She's also professionally trained as a violinist.   Listen and Learn: How opera helps us get back to our humanity. Surprising facts about opera and the New Orleans Opera house. Does the operatic experience require a certain wardrobe? What other activities and events does the New Orleans opera offer? What is the world-famous opera Madame Butterfly about?  How to secure a ticket for Madame Butterfly in March at the New Orleans Opera house. The benefits of joining the New Orleans Opera for women in business. The type of positions available on the business side of the operatic performance.   NewOrleansOpera.org Madame Butterfly: March 24 & 26, 2023 Box Office: (504) 529-3000 Facebook (https://www.facebook.com/NewOrleansOperaAssociation/) @NewOrleansOpera on Twitter @NewOrleansOpera on Instagram OperaCreole.com

Do you want to grow your business this year? Are you financially prepared for unexpected needs in capital or cash flow? Because as a business owner you know the tide can change overnight. If you want to grow your business and be able to weather unpredictable storms, what's essential to ask yourself is: Is your business bankable? What difference would that make to your business now and in the future? How do you put your business on the path to bankability? We explore bankability in this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with a panel of experts at Fidelity Bank who work and support business owners every day. Kiva Reynolds is a Small Business Relationship Manager at Fidelity Bank where she helps small business owners achieve their financial goals. Next, is Jonna Turner, a Commercial Relationship Manager at Fidelity Bank, who brings over 20 years of experience in commercial banking, specializing in investment property and residential builder financing. And rounding out our panel is Brigitte Rener, a Senior Credit Officer at Fidelity Bank. In her role, she leads the bank's efforts to evaluate and underwrite lending applications for the bank.    Listen and Learn: An introduction to the various roles of Fidelity's Finance and Lending team. What it means to be bankable and why it is important. The main differences between a conventional loan and an SBA loan. Why a long-term relationship with a bank is essential. What prevents a business from being bankable.  Understanding cash flow, credit scores, and personal credit requirements. Tips for business owners on how to be bankable. The importance of having a business continuity plan. Limits on line-of-credit and business expansion loans. How a bank measures a client's trustworthiness. Professional recommendations for businesses who may not qualify for a loan. Resources for those who want to further develop their business.    Kiva Reynolds: kiva.reynolds@bankwithfidelity.com Jonna Turner: jonna.turner@bankwithfidelity.com Brigitte Rener: BrigitteRener@bankwithfidelity.com  Episode 56: Shane Purvis explains SBA Loans: https://www.fidelitybankpower.com/podcast/episode-56-sba-loans-fidelity-bank/

The most wonderful time of the year can also be the most stressful time of the year. Maybe, it's financial stress due to all the extra expenses. Maybe, it's the time stress of extra invites and gatherings. Maybe it's the emotional stress of family relationships or missing someone dear. And what about end-of-year project deadlines or new year planning? For the next few minutes, you have permission to let go of the stress and consider how to make the most of your holiday personally and professionally.  In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Tammy O'Shea and Jennifer Archer Hayes. Tammy is a lover of glitter, fun costumes, and serves as the Chief Marketing Officer of Fidelity Bank. And, Jennifer throws on her red cape to help people with tax problems save money and get into compliance with the IRS through her company Archer Hayes Tax Relief. Together they share their best tips for making the most of the holiday season and how to start the New Year ready to excel at life and business!   Listen and Learn: How the last quarter of the year can be about reflection and gratitude as well as celebrating.  How making a Christmas music playlist can create and bring back special memories. How entrepreneurs can pivot and go with the flow when things don't go as planned. Keeping fun things in your car prepares you for fun wherever you are. The email bankruptcy process helps to start the New Year with a renewed focus. Eliminating tedious tasks by automating business and management processes offers clients a better experience. Using the slower business period between Christmas and New Year to elevate your game. Tips to say no graciously when invitations to events become overwhelming. Connections through the P.O.W.E.R. program offer support and opportunity all year long.    Archer Hayes Tax Relief — archerhayestax.com info@archerhayestax.com tammy.oshea@bankwithfidelity.com Crowned By Ellie on Etsy — etsy.com/shop/CrownedByEllie

Have you had unexpected challenges in your career or personal life that caused you to consider doing something bigger than yourself to positively impact others? That's what happened to today's guest. Her years working with the Louisiana legislature regarding policy inspired her to create a new kind of organization to empower women leaders throughout the state to create a better future for Louisiana. Then, a surprising cancer diagnosis inspired her to solve missing links in the cancer recovery process. Can't wait for you to meet her! In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Julie Stokes, a CPA, a non-partisan policy advocate with seven years of service in the Louisiana Legislature, plus the founder of several non-profit organizations including Ellevate Louisiana and Survivor's Cancer Action Network or SCAN.   Listen and Learn: The purpose of Ellevate Louisiana  How cross-partisanship creates a better community for everyone in Louisiana Best practices for getting care for children and seniors for working parents How to get involved in making impactful changes with Ellevate Louisiana Why Julie spearheaded Survivor's Cancer Action Network or SCAN How SCAN makes cancer survivor's lives better The process of connecting available resources to the people who need them The social network for those who want to repurpose their cancer The potential of changing the paradigm of cancer   Ellevate Louisiana — ellevatela.org SCAN LA — scan-la.org

Did the pandemic spark an idea within you to start a nonprofit? If yes, you may not be sure how to get a nonprofit formed or set up. Well, you are in the right place. Today's guest has not only helped set up nonprofits, but she is also a trusted advisor for all things legal and financial. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Amy Corcoran. After 14 years working for the tax department of a large, regional CPA firm, Amy co-founded Corcoran and Bernard, a Certified Public Accounting Firm that specializes in providing tax services to individuals, small business owners, and nonprofit organizations. And the best part is that she makes it all understandable to all of us who are not accounting inclined. Listen and Learn: What makes a public charity a nonprofit? The approvals needed for an entity to become a 501c3 How to set up a 501c3 nonprofit Filing requirements for state and federal taxes How to get a Tax ID # (EIN) for a nonprofit organization What to expect when creating a nonprofit Avoid unintentional mistakes when forming a nonprofit Responsibilities of board members of a nonprofit organization Official free resources for nonprofits Accounting tips and tricks for nonprofits   Corcoran & Bernard CPAs — cb-cpas.com amy@cb-cpas.com National Council of Nonprofits — councilofnonprofits.org IRS Guide for Nonprofits — irs.gov/charities-and-nonprofits Episode 58: How to Apply for Grants to Procure Funding for a Nonprofit: https://www.fidelitybankpower.com/podcast/episode-58-apply-for-grants-nonprofit-funding/

One of the silver linings of the last few years is that we have all embraced buying, learning, and connecting online at a whole new level. Which can be great for our businesses. But one of the challenges of this explosion as a small business owner is how do we truly tap into this online world with a smart, savvy digital marketing strategy? Because it can be confusing and overwhelming! Today's guest has more than 20 years of helping businesses in the digital space. She's seen it from the beginning and has continued to adapt to new technologies and tools to help her clients succeed. Now it's our turn to tap into her big, beautiful brain so we can better understand how to use digital marketing for our own business.  In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Krista Pouncy-Dyson, an executive and CEO who has been in the digital marketing space since 1999 when email, websites, and being online were just taking shape. Since then, she has developed winning strategies for hundreds of businesses across the country for the Advance Digital-NOLA Media Group. In 2016, Krista started Performance First Digital, a digital marketing and web development agency that stands by the idea that online marketing should be simple, affordable, and an effective tool for every business. Listen and Learn: Digital Marketing Basics Why a digital marketing strategy is important for any business Digital marketing trends to reach your ideal client Mobile settings reflect the type of advertising you receive When it comes to digital marketing campaigns, how small business owners can get the best bang for the buck Offline digital marketing opportunities or digital out-of-home (DOOH) advertising Realistic timeframes for digital marketing strategy results Common digital marketing mistakes of small business owners Why small business owners need to enhance their creative advertising Future digital marketing strategies capture client information   Performance First Digital   krista@performancefirstdigital.com 504-444-9093

With all the change and challenge of the last few years, do you feel you are being called or big-time nudged in a new direction? And, if so, are you wondering how to get more clarity on what that means and what next steps you need to take? Today's guest has experienced what it feels like to make a major life shift and all the fear, doubt, and anxiety that can come with it, especially if you do it alone. Not only will her story inspire you, but also her spirit and wisdom in what she's learned and how she's using her own experience to help others do the same, but without the alone part! In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Sharon Heno, a licensed professional counselor and transformational coach. She's the CEO of Behavioral Health Counseling and Consulting where she leads a team of therapists who help with depression, anxiety, marriage, and relationship issues, and more. After 20 years in mental health counseling, her newest adventure is Sharon Heno Coaching where she uses her Prosperity Reimagined program to help professionals identify their natural skill set and launch them into a new career path. Listen and Learn: How we are called to live and work in our purpose Changing career directions in a pinch Working with a transformational coach Getting in alignment with your true essence  Common signs you are ready for a new direction Be open to recognizing a mind-body connection What successful business people do that you need to do too Tips for overcoming fear to get motivated Identifying your purpose Using reflective questions to assess where you are Achieving prosperity in mind, body, and soul Essential mindset shifts that change our relationship with money Everything starts with our ‘why' Eliminating absolutes, judgments, and negatives from thoughts and speech    Sharon.a.heno@cox.net Behavioral Health Counseling and Consulting @sheno26 on Instagram

How is your summer going so far? Have you been trying some new restaurants or stopping by more frequently at your faves? Maybe you had a special business lunch or friends reunion? It feels good to be back at it again, breaking bread and sharing laughs with family, friends, and friends we haven't met yet. As you know, none of this happens without the talents, strength, and spirit of everyone you meet – and those you don't – who are welcoming you, serving you, cooking and mixing it all up, and then cleaning up after. And in New Orleans especially there are a growing number of women who are taking the lead to make it all happen, which is who we want to celebrate today and learn about a relatively new organization dedicated to cheering these women on. Today's guest is gonna dish! In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Beth D'Addono, a professional, full-time freelance food and travel writer who fell head over heels in love with New Orleans more than 20 years ago. In addition to her countless articles, guidebooks, and website content about all things New Orleans, she is the author of 100 Things To Do in New Orleans Before You Die and a local NOLA expert for 10Best.com by USA Today. Plus, she's the current President of the New Orleans chapter of an organization of women leaders in the food, beverage, and hospitality industries called Les Dames D'Escoffier (LDEI). Listen and Learn: About the 44 global chapters of Les Dames D'Escoffier  How the NOLA chapter created connections amongst its members during the pandemic The inspiring projects and fund-raisers LDEI members create How to watch LDEI member Chef Dee Lavigne on TV About the female Chefs who are members of LDEI and their fabulous accomplishments Scholarships available for women through LDEI How the hospitality community comes together in New Orleans  How the Fidelity's P.O.W.E.R Plate program benefits Louisiana's Hospitality Foundation Information about the MiNO Foundation   Les Dames D'Escoffier of New Orleans president@lesdamesnola.org P.O.W.E.R Plates  Chef Delavigne  Compère Lapin

Have you ever considered starting a non-profit organization around something you deeply care about but hesitate because you have no idea how to apply for grants? Or, are you the leader of a non-profit who has applied for grants only to be turned down and you don't know why? Today's guest knows what it takes to apply for non-profit grants so you can get far more YESes than Nos.  In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Jolie Bernard, CEO of The Bernard Group, a full-service strategic branding and communications firm she started in 2010. They provide clients with strategy services, communications, media, creative, and social. Jolie is also the CEO and partner of six successful non-profit organizations with missions she cares deeply about. She shares how to get projects funded, including applying for grants, and the powerful feeling that comes when a grant application gets funded.    Listen and Learn: How storytelling can generate revenue The idea of service before self Strategies for funding non-profit organizations Leveraging donor capacity  How to find, select, and apply for grants The difference between RFPs and grants How to be analytical and critical when responding to funding opportunities The ‘learn by doing' approach Common mistakes leaders make when applying for grants The framework for writing a grant template How to be an effective grant writer The structure of a Board of Directors for a non-profit   The Bernard Group NOLA             Phone: 504-909-5650 jolie@thebernardgroupnola.com jolie@joliebernard.com

Now that Annual tax day is in the rearview mirror, did you find it simple to get your tax documentation together? Or, was it a pain in the you-know-what? It can be a huge time suck going through a year's worth of paperwork and transaction receipts. Did you have to file a tax extension? If you are tired of pulling your hair out when it comes to the back-office function of your business, today's guest shares her best advice on how to keep a positive attitude and simplify the entire back-office process. In this episode of the P.O.W.E.R. Plug Podcast, Host, Mary Foley, speaks with Candy Martin, owner of Martin Business Solution in Slidell, Louisiana. Since 1999, Candy has been helping small business owners, entrepreneurs, and individuals get their taxes done, restore their credit and run a smart back office for a savvy business. And, as an advocate for financial literacy, she offers free masterclasses on finance and how to scale your business to honor her late daughter's legacy. Listen and Learn: The common issues business owners have Tips for cleaning up a messy back-office Myths and misconceptions about the IRS  What to do if denied a bank loan or line of credit The benefits of having a good relationship with a bank How to choose an automated bookkeeping system How a tax professional can help with time management The importance of checks and balances for a business Eliminate the things that don't make dollars or sense   Martin Business Solution AK Legacy Foundation

Have you figured out what you want to transpire in your business in 2022? Maybe you need some additional funds to make your vision a reality? No one wants a crazy high-interest rate or scary payback terms. Many women business owners are unsure what it takes to get a loan, or they have previously been turned down for a conventional bank loan. A loan from the Small Business Administration (SBA) might be the answer to help you grow your business. Want to know the details? Tune in.   In this episode of the P.O.W.E.R. Plug Podcast, Host, Mary Foley, speaks with Shane Purvis, VP, and SBA Lending Program Lead at Fidelity Bank. Shane has been in the banking business for over 14 years, as a trainer, Small Business Relationship Manager, SBA Loan Expert, and more. Shane started as a Teller and has been gaining knowledge at every step of the way. Shane explains what you need to understand about SBA loans so you can decide what is best for your business.   Listen and Learn: The most common reasons business owners need a loan The difference between a business loan and a line of credit The difference between an SBA loan and a conventional loan Eligibility requirements for an SBA loan Preparing for an SBA loan application Companies that work with women in business to create a business plan Available programs available through the SBA How credit scores can affect an SBA application Common reasons small business owners do not qualify for an SBA loan Advantages of working with Fidelity Bank to originate an SBA loan   Shane.Purvis@bankwithfidelity.com (985) 612-2755 @SPurvis88 on LinkedIn

One benefit of the extended pandemic is that it has made us all consider what is personally important for us and our loved ones. As many businesses came to a halt, we realized we had been holding on to the idea of launching a passion project but got frustrated because we didn't know how to start, or our schedule was so full we never imagined we would have the time to fit it all in. Well, today's guest felt that way about her ‘someday' project until some major life events made her say — enough is enough — and she decided to act. Her story will inspire you. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Gina Pausina Cherry the owner of A1 Mobile Shredding in the New Orleans area and the President and CEO of Bionic Babes, Dancers of Hope. Her small business, A-1 Mobile Shredding, LLC is a locally operated paper shredding company that has been serving businesses in New Orleans since 2003. Her heartfelt non-profit, Bionic Babes, Dancers of Hope, is on a mission to support survivors of cancer by keeping them motivated, happy, and healthy. Listen and Learn: How mobile shredding assists home and business owners with aged documents The impact of the being a local business during the pandemic The crisis and tragedy that sparked Bionic Babes, Dancers of Hope Turning a passion project into a non-profit Top 3 emotional and physical benefits of dancing and exercise Advice for women who have full schedules but want to launch a passion project How to support Bionic Babes, Dancers of Hope How Fidelity's P.O.W.E.R. Plug program assists small business owners in fulfilling their dreams A1 Mobile Shredding BionicBabesLLC@gmail.com Bionic Babes on Facebook  Informational Bionic Babes Meet & Greet: Sunday, March 27, 2022 Impastato Cellars Madisonville, LA. Register by March 23, 2022 via Facebook or email

The business challenges and adverse market conditions of the last two years have, for some, made fulfilling their entrepreneurial dreams arduous. But, then we hear inspiring stories of how others have turned tragedy into triumph and it reminds us that realizing our dreams is important. Small businesses are the heart and soul of the New Orleans community, and supporting each other's endeavors during difficult times strengthens our resolve. Today's guest knows all about this because she lives it every day. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Keishia Deverney, owner of Element Beverage Company in New Orleans. Element was founded by her enterprising son Devin Espadron. With her son's passing, Element Beverage is a story and a movement whose mission is to influence and empower the world to step out of their element, taste their dreams and achieve their true potential. Keishia honors her son's memory with a foundation, a festival, and a podcast to raise funds so other entrepreneurial youth can bring their dreams to fruition. Listen and Learn: How inspiration can turn into a product Grassroots and door-to-door marketing can create a following Age isn't a factor when starting a business A passionate ‘why' can fuel ingenuity How to enlist support from the community Starting a business while working a full-time job Expanding a business to a new region   Element Beverage Company Element2Beverages@yahoo.com @DrinkElement on Instagram

In 2021, what strategies did you implement to grow your business? Did you update your business website or revamp it completely? Did you beef up your social media marketing and clean up your customer and prospect email list? All of these approaches are important in a competitive virtual marketplace, but what else can you do to grow your business in 2022? Maybe, this is the year you level up to marketing automation. If you are not sure what marketing automation is and how it can increase your online marketing efforts, this discussion is for you. In this episode of the P.O.W.E.R. Plug Podcast Host Mary Foley speaks with copywriter, email-marketer, and marketing automation expert  Mariana Santiago. Mariana shares tips and tricks about how to use data to create better client follow-up, create stronger customer relationships, and make smart decisions as you strategically grow your business. As a freelance writer, Mariana realized she could better serve and support her clients by setting up and automating the systems that build valuable relationships between her clients and their customers.   Listen and Learn: CRM: What it is and how it helps your business Top 3 reasons your business needs a CRM tool Harvesting customer data and using it to boost your business  How automating your marketing efforts puts your product in the public eye more quickly and more often The benefits of integrating CRM and marketing automation platforms Real business success stories created by utilizing both platforms The 3-step process to finding the right CRM for your business When to avoid marketing automation The biggest mistakes business owners make when implementing marketing automation or CRM platforms   Mariana Santiago on LinkedIn MarianaWrites.com

When our body is sick we go to the doctor, right? Well, when our financial life isn't healthy shouldn't we go to a money doctor? We don't always like to admit it but every business owner, every individual, and every family has had financial challenges. Then, add the impact of the pandemic, and money management has become even more challenging.  In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Mildred Dillon, a New Orleans CPA who helps small businesses, nonprofits, and individuals with money management, tax planning, bookkeeping, and more. In 1997, Mildred left corporate America to become a CPA and set up her practice. After Hurricane Katrina, she created her trademarked Money Doctor system. Then, when the pandemic hit, Mildred took the Money Doctor system to a whole new level. She shares how to keep our finances healthy.  Listen and Learn: Clean up the relationship you have with money Change your mindset about money Owning the power to transform your money Make decisions that financially move you forward Attract next level opportunities  Discover where your money is going Ditch your budget and create a spending plan Tips and tricks for entrepreneurs for business and personal reporting Tax deductions and savings Why you should trust your intuition about money YourMoneyDr.com @yourmoneydr on social media 

Are you ready to be the most powerful woman you know? Would you like to be known as a business leader who attends small intimate gatherings, networking events, conferences, online events, and is included in premiere online directories? What about being featured on the P.O.W.E.R. blog or this podcast? Then you are in the right place! So, buckle up because you're about to find out how the P.O.W.E.R. program by Fidelity Bank can empower you and your business. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with the Director of the P.O.W.E.R. program at Fidelity Bank, Liz Broekman. Many P.O.W.E.R. members may already know Liz because she is always out and about connecting people. She works as an integral member of the Fidelity P.O.W.E.R. team. Liz understands all women in business need a bank but prefer a bank to be more than a transaction. Women entrepreneurs thrive when their bank is a P.O.W.E.R. partner. Listen and Learn About: How the P.O.W.E.R. program and team champions women entrepreneurs The online P.O.W.E.R. membership directory offers exciting networking and business opportunities  The small group networking events such as P.O.W.E.R. Lunch with a Purpose and Join Ups Discover every P.O.W.E.R. sponsored event to take your business to the next level Accessing the members-only, private Facebook group All the useful educational opportunities available to P.O.W.E.R members The fabulous perks and value-added services that come with being a P.O.W.E.R. member Access to enterprise partners of the P.O.W.E.R program is a major benefit Fidelity promotes and markets P.O.W.E.R. members online through social media, this podcast, and a blog The Powerful Swag Shop helps fund the ITC micro-grant program   FidelityBankPOWER.com P.O.W.E.R. Program Events Calendar P.O.W.E.R. Place Facebook Group P.O.W.E.R.ful Swag Shop Contact Liz at LizBroekman@bankwithfidelity.com or text (504) 250-8079

Breast cancer is the second most common cancer among women. In fact, according to breastcancer.org, 1 in 8 women in the United States will develop breast cancer over the course of their lifetime. As a female business owner, what would you do if you discovered you were on the adverse side of this staggering statistic? In recognition of Breast Cancer Awareness month, this conversation centers on a real-life, double mastectomy survivor whose optimistic approach to the ‘Big C' is nothing less than inspirational.  In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with mom and business owner Ann Herren. Ann is the publisher of the print and online versions of NOLA Family and NOLA Boomers magazines. During the Christmas season of 2020, a routine mammogram alerted Ann that she had developed breast cancer. Ann bravely shares what she has learned during her cancer journey, how humor helps her put things into perspective and words of wisdom for the P.O.W.E.R community. Note: This episode was recorded just a few days prior to Hurricane Ida coming to town. We hope Ann's story is a dose of inspiration for those who are recovering. Listen and Learn: When encountering a major health scare, attitude is everything Accept help from others, especially if you are a business owner Your tribe is bigger than you think A side hustle doesn't have to be about making money No matter how dire a situation there is always a bright side How humor abates fear You are not invincible, get a mammogram How to support someone with cancer    NolaFamily.com NolaBaby.com

Before the year ends, do you want to buy a new home or refinance an existing one? It can be exciting to look for a new home, especially if you're a first-time homebuyer. It is also exciting to refinance your home for a better rate, renovate your existing home, pay down debt, or anything else. However, it can also feel overwhelming and nerve-wracking, especially the financial part and especially in a rapidly changing New Orleans real estate market. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Danielle Smith, Director of Operations for NOLA Lending. After nearly 20 years in the home mortgage industry as a loan officer, underwriter, and now director of operations she is the perfect person to help us become super smart about home loans and refinancing in an especially busy and competitive real estate market. Listen and Learn: What's driving the current real estate market and the increase of home refinancing Two important considerations when buying your first house The myth of owning your dream home What's involved in getting pre-qualified for mortgage financing What really happens in the loan approval process that you can't see What to do if you don't get approved How refinancing can help you reach your financial goals How long does it typically take for a loan to close   dgsmith@nolalending.com

After the long quarantine and many changes, do you have a new vision of what you want for your life and your business? Or is it a bit fuzzy? Would you love a way to get some clarity and inspiration? Creating a vision board is a powerful way to do just that. Today we discover exactly what a vision board is, how to create one, and how it can be an integral part of designing and creating your next vision of success. In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Executive Coach and Business Consultant, Tina Meilleur, founder of Design Your Success and author of the bestselling book, Your Next Chapter: Five Steps to Creating the Life of Your Dreams. Tina is known by clients as the employee whisper for helping them show up more powerfully as leaders. Tina shares a repeatable process to make changes in your life or business, from implementing meaningful tweaks to a total reinvention. Tina also conducts Vision Boarding workshops to help women discover what they want and visualize themselves achieving their aspirations.  Listen and Learn: Winning strategies for women in leadership positions The 5-step CRAVE process to achieve your dreams The purpose of a Vision Board and how to create it How to stick with your goals Getting specific about your ideal customer How to get what you want Mistakes to avoid while planning your next chapter CallwithTina.com Amplify Your Motivation - Text tinadownload to 44222 for a free PDF poster. 

As COVID restrictions are lifted, and after many months of being unable to meet in person are you excited to get together and network again? Is it still worth it? Do you need to refresh your approach? What networking groups will have the most impact on your business? Let's explore how to use networking to grow your business in the post-pandemic world. In this episode of the P.O.W.E.R. Plug podcast Host Mary Foley speaks with the CEO of Star Automotive in Belle Chasse, Shawntele Green. Shawntele is known by friends and business partners as the ‘Queen of Networking'. She shares networking strategies, tried and true conversation starters, and the pivots and shifts she has made in her networking approach due to the growth of her business.   Listen and Learn: Preparing yourself for business at a networking event Questions that kick-start a conversation Making a human connection at a business event Cultivating a positive mindset Balancing marketing, advertising, and networking Why honesty is the best policy Shifting focus to adapt to business growth Advice for women when dealing with an auto repair shop   Star Auto NOLA AutomotiveStar@gmail.com Shawntele Green on LinkedIn (504) 319-6850 Shawntele's number

If there's one thing the last year has shown us, it's that responding to change quickly and productively is essential to keeping our businesses going and growing. It is easier said than done and not everyone's business is the same. But, we can all take insights and inspiration from other people's stories of successfully doing just that. Today's guest has a unique story about being thrust into a leadership position in the natural resource industry after a devastating personal loss. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with a long-time member of the P.O.W.E.R program, Tania Zachari. Tania started her career as an archaeologist but after her father's unexpected death, she began her career as CEO of Techniques International headquartered in New Orleans. As a leader, flexibility and mindful listening are distinct contributions Tania has brought to her organization.    Listen and Learn: Actively listening to business associates to fortify a brand How personal loss can affect a family business Managing disruption with innovation Running a woman--minority-owned business  Inventive ways to share knowledge within an organization Lessons in managing change The 1% Kaizen philosophy  How to approach cultures different from your own   Techniques International Tania Zachari on LinkedIn

Have you ever considered creating a board for your organization or company? But aren’t quite sure what benefit it can bring or how you go about it? Do you currently have a board but wonder how it can be more productive or helpful in leading your organization? Then you will love today’s conversation and guests who will share their advice from years of experience. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with two New Orleans powerhouses who understand creating and leading organizational boards. Torie Kranze is the CEO of the National Kidney Foundation of Louisiana and has been on staff at the foundation for 25 years. She is also active with the Fore!Kids Foundation. And, Jen Kelley, Executive Director of the Louisiana Hospitality Foundation, an organization that was founded in 2006 in the aftermath of Hurricane Katrina to support the needs of the hospitality industry. The organization focuses on workforce development, culinary and hospitality education, and financial assistance for people in the hospitality industry during times of crisis.   Listen and Learn: What effective and functional boards look like What to expect from a board of directors or advisory board Best practices to structuring a board Benefits of an advisory board for nonprofits and for-profit businesses Roles of board members The importance of a succession plan for board presidents The difference between a consultant and a board member How to find the right board members for your organization   Contact Torie Kranze at 504-861-4500 — Torie@kidney.org Contact Jen Kelley — Louisiana Hospitality Foundation

After a year of ups and downs, that may have included a lot of emotional eating and too much time inside due to COVID, are you ready to figure out how to get back to feeling your best? Are you willing to break open and align your mind and spirit with your weight loss goals? Today’s guest will give you some new motivation and a new approach that may surprise you. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with Leilani Heno, owner of X-Trainers, a private, hybrid fitness facility in New Orleans. After losing and gaining 100 pounds five times, Leilani finally learned the secret to losing weight and keeping it off. From this experience, she developed a system to duplicate her results with others. She’s the author of three books including, Smothering the Soul - Weight Loss Made Simple, and she served as the fitness expert for Fox8 News at noon for many years.  Listen and Learn: Maintain a healthy body, mind, and spirit Change your mindset about how you think of yourself Align your mind and spirit with your weight loss goals The impact of the COVID-19 pandemic on overall health A unique approach to personalized weight loss The PV-Squared system of eating How to lose weight without working out X-Trainers 504-482-2FIT (2348)

Are you and your team working remotely because of the pandemic? A recent Pew Research Center survey found that 71% of working Americans are working from home. But working from home creates some challenges for employees, as well as business owners. At the top of the list is cybersecurity and staying productive. The more humorous side of these challenges may look like a Zoom bomb or your dog barking at every car or person who passes by the window. But, more serious offenses can cause lasting problems for your business. Today’s guest knows exactly how to keep your remote workforce secure and productive. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with CEO and President of SysCom, Karlie Hull. SysCom is a Managed Service Provider that offers small and medium businesses free IT-based site surveys in the southern U.S. Destined to be an engineer, Karlie started the business in 2003 out of a genuine love of helping businesses better understand and utilize IT. Her mission is to make IT simple. Listen and Learn: Biggest challenges of a remote workforce Essential digital security tools and their purpose  Why digital security tools are important for remote workers How a site assessment can uncover possible security threats in a network How to maintain a productive remote workforce What ActivTrak is and how it works Possible productivity killers when working from home Syscom LLC sales@syscomllc.com (504) 529-9540

Are you looking to make something new happen in your current business or maybe a new one? Does fear creep in when you consider what it would take to turn something you are passionate about into a successful business? The inspirational podcast you are about to listen to will change the way you think about following your dreams and investing in yourself and your business.   In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with the Owner of Workflow and NOLA Party Boutique, Danielle Detiege. Danielle shares her journey of creating a six-figure business from what was only a hobby a few years back. She details the investments she made toward her mindset and in her business and education. When the pandemic hit, Danielle seized the opportunity to pivot when realized she could help other women by allowing them time to focus on what they are passionate about while she created the processes to help their business survive and thrive. Listen and Learn: - Take a side hustle to a six-figure, sustainable business - The importance of leveling up business skills - Clarifying business goals - Creating a plan around your business goals - Critical skills to help a business survive and thrive - Advice for confronting fear when trying something new or pivoting a business   Your Workflow @yourworkflow on Instagram

How has your customer’s experience changed during this pandemic? Have you embraced digital alternatives to replace direct connections? How have you measured your customer’s reactions to the changes you implemented? Are you making the right impression, addressing your client’s issue, and giving them an incentive to do business with you again? Let’s explore the creative ways to create an ideal human experience in a digital world. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with the Chief Operations and Experience Officer of Fidelity Bank, Charles LeFevre. Charles is a vision-driven change agent with a career-long record of operations, regulatory compliance, and client relationship management success. Outside of his working hours, he spends time with his family of six. And, he volunteers his expertise for the United Way of Southeast Louisiana Community and Impact Committee, where he champions the needs of those in poverty who are struggling to make ends meet. Listen and Learn: The difference between customer service and support and customer experience How the pandemic has impacted the way a business delivers its products and services Adjustments Fidelity has made to accommodate a client’s expectations The importance of asking for customer feedback Creative ways to create a human experience in a digital world Tips for assessing the client experience you created and measuring its effectiveness Fidelity Bank Charles LeFevre on LinkedIn

With everything that's happened since the pandemic started, do you think that retail, especially, local retail is dead? Chances are you know a shop owner who has struggled dealing with closures and limited foot traffic during this crisis. Today's guest says retail is not dead. She believes it is the retailers who need resuscitating and she has the antidote to bring them back to life. Using her approach, any sales professional novice or seasoned will become equipped to outclass the competition and graduate to being their ideal clients’ trusted source even in the toughest of times.  In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with the Founder of West London BTQ, Mariah Walton Bencik. Mariah studied fashion merchandising and textiles in West London and after moving to New Orleans in 2017, Mariah realized her lifelong dream of owning a boutique. When the pandemic hit, she dug her heels using her trademark PAGECS system. In just three years after starting her boutique, Mariah was named as one of the Tastemakers by Southern Living magazine. Her book, Retail, She Wrote: Five Simple Keys to Unlocking Your Success in Retail is a guidebook for retailers who want their business to survive any type of crisis. Listen and Learn: How to use Instagram to generate sales The importance of stamina when it comes to social media Staying relevant during a crisis Five keys to retail success  Customer relationship tools Formal retail language  How to handle offenses Navigating personnel issues   West London Boutique @WestLondonBTQ on Instagram Retail, She Wrote: Five Simple Keys to Unlocking Your Success in Retail

Steve Jobs wisely said, “A small company depends on great people much more than a big company does.” Most small business owners are aware that having the best employees is an essential element of growing and maintaining their business. But knowing you need creative, loyal, and hardworking people is one thing, attracting them is another. Just like you strategically market and deliver your services, a significant part of attracting and retaining talented people are the benefits you offer. Maybe it’s time to consider the current trends in Human Resource benefits that could make the difference between a great candidate choosing your company over another opportunity? Let’s look at some benefits that offer employees more than a paycheck. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with Fidelity’s Human Resource Director, Todd Schexnayder. Todd has over 35 years of Human Resource Management experience. After one Human Relations and Organizational Theory course changed his life, he went on to earn his Master’s from Southern Mississippi and has a Society of HR Management Certificate from Harvard University. Listen and Learn: The purpose of benefit plans Traditional benefits employees expect from an employer How to curb costs while providing quality health insurance Ways small businesses can compete with large companies for talent Creative ways to attract and retain employees Common mistakes business owners make when offering benefits to employees How to empower employees The importance of getting input and buy-in from employees   Todd.Schexnayder@bankwithfidelity.com

You are working harder than ever to generate revenue and make money. But are you being just as proactive, smart, and savvy about creating plan for your financial goals and well-being? It is a common misconception that financial planning is only for those with a lot of money. The reality is that most people who are financially successful started creating a plan to meet their financial goals sooner than later. And, they have encouraged employees to do the same by offering a 401K, IRA, or other retirement plan. In fact, such plans can be used as recruitment, employee retention, and job satisfaction tools. Working with a professional financial advisor can get you and your business farther faster.   In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley speaks with three Wealth Advisors from Stratos Wealth Partners in New Orleans about wealth management and pre-retirement wealth accumulation strategies. With 64 years of experience between them, Sean Laughlin, Claiborne Perrilliat, and Phillip Garrett assist small business owners and individuals in making smart investment decisions no matter the market climate. Their parent organization manages over 14.5 billion in client assets. Listen and Learn: The difference between financial planning and investing The misconception that only those with lots of money need a financial plan Some of the biggest financial concerns people are experiencing because of COVID-19 Reasons to hire a financial advisor/coach Tips for building a sustainable investment strategy Common investment mistakes of small business owners A practical approach to offering a 401k or IRA plan to employees Stratos New Orleans (504) 522-4442

Who would have imagined the pandemic would continue to be affecting the way we do business even today? It has changed the face of business forever. Figuring out ways to adapt to new business models and new networking opportunities is essential for businesses that want to enjoy continued success. Women-owned businesses play a major in the economic health of our country. What resources will you take advantage of to make your business thrive? In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley, speaks with a dedicated woman who is passionate about helping female entrepreneurs and women-owned businesses thrive. President and CEO of Women’s Business Enterprise Council South, Phala Mire is on a mission to creating networking opportunities, certification programs, virtual connections for buyers and suppliers, and collective spaces for the risk-taking women who churn billions of dollars into the economy. WBEC South has already impacted more than 800 women-owned companies and corporate Partners through their National Council certification program. Phala herself was named in the top 100 of the most influential in Supplier Diversity by Minority Business News USA magazine. Listen and Learn: The impact women-owned businesses have on the economy Programs and initiatives that connect female buyers and suppliers How the WBEC links women-owned businesses together virtually The certifications that help you gain new clients Resources for joining a business collective in 2021 Tips on how to pivot and thrive during the pandemic   Women's Business Enterprise Council South Meet Her in The Marketplace on Facebook WB Marketplace WB Collective

When was the last time you refreshed your business website? Did you know the average shelf life of a website is just under 3 years? With a majority of business being conducted online today and search engine algorithms constantly changing, every small business owner should consider giving their business a leg up by updating their website. Savvy customers expect to easily find a website, conduct business without searching through unnecessary or non-relevant content, and for it to be visually stimulating and straightforward. Does your set it and forget it website accurately tell your story?   In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley, speaks with an expert in website design, social media management, and SEO, Charique Richardson. Charique is the Founder of Digital Innovations Media Group. She started her company after working in sales and marketing for 20 years. Charique likes being a champion for small business owners who want to transform their online business. Everything Digital Innovations Media Group does revolves around business growth. It's all so your small business stands out. She shares how to create a better website that will help grow a business and easy to administer design changes that will transform your client’s online experience.  Listen and Learn: The life expectancy of a website How to make a website reflect the breadth of services a business offers  Top trends in website design How to add personality to a website What to consider when hiring a website designer How to refine website content for a better client experience Risks of not updating a website   Digital Innovations Media Group Charique L. Richardson MBA on LinkedIn Contact@DigitalInnovationsMG.com

As communities all over the U.S. begin to reopen, it is time to get back to business. Adjusting to new conditions, seizing opportunities and strengthening connections is necessary for your business to survive and thrive. Being a dedicated resource for New Orleans’ entrepreneurial-minded women in times like this is one of the reasons why P.O.W.E.R. is more than a program - it’s a movement. In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley, speaks again with an advocate of the P.O.W.E.R program and proponent of women-owned businesses in our community, Chris Ferris. Chris is the President and CEO of Fidelity Bank. In his time with Fidelity, he has proactively redesigned the client experience by delivering a consultative approach by identifying client’s needs with a focus on simple, easy, and fast banking services that provide value. Listen in as Chris reflects on the impact and inspiration of his grandmother who addressed challenges with grace and dignity when they arose in her own business. Listen and Learn: Why Fidelity Bank started the P.O.W.E.R. program How Fidelity creates support for P.O.W.E.R program members How Fidelity plans to assist women entrepreneurs as they rebuild their businesses How Fidelity uses its voice to help amplify women-owned businesses The importance of having a personal relationship with a bank How Fidelity continues to live up to its mission of longevity and community Upcoming events to celebrate diversity within the community     FidelityBankPower.com BankwithFidelity.com CEOChris@BankwithFidelity.com

Are you excited and nervous to be reopening our businesses as the threat of COVID-19 seems to be abating? Protecting ourselves from something we can't see can be disconcerting but, it doesn't make it any less real. Cyberattacks are similar. Cybercriminals sneak in through invisible digital cracks and harm us and our business causing a major disruption. Now more than ever we need to protect our computers, websites, and files from hackers. Staying secure in the digital world is necessary and more than likely not your core business. Let’s dive into how we can be powerful women who know how to protect our digital business assets.     In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley, speaks with Kelli Schilling, the creative professional and owner of Outfox IT Services company in Louisiana. With over 25 years of digital services experience, Kelli is a cyber ally who helps small and medium-sized companies get the customized web exposure and cyber protection they need at affordable prices. She assists clients in how to make the most of SEO, social media platforms, and mobile apps. Kelli is a rare breed of creative professional and tech expert you can talk to. Listen and Learn: What cybersecurity is and why it’s important for small businesses Why cybercriminals want access to your network Why working from home makes users more susceptible to cybercrime Quick tips to secure your system How to make strong passwords Why you should update your programs and operating system Why ‘free’ antivirus software isn’t truly free The vulnerability of social media apps Steps to take if your system is breached   Outfox IT Services

The COVID-19 crisis took us all by surprise. Small business owners have had to come up with real solutions for keeping themselves afloat, maintaining and assisting their current client base, and adjusting to non-traditional working conditions. The shifts and pivots made now will certainly impact a company’s future. And now that ‘business as usual' doesn't exist, how do women in business use this opportunity to change their perspective and pivot to profit?    In this episode of the P.O.W.E.R. Plug podcast, host Mary Foley, speaks with four powerful women in New Orleans who are pivoting their business and making it work. Dr. Tammy Lewis Wilborn is the owner of Wilborn Clinical Services LLC, a multi-service practice that provides counseling workshops, consultation, and wellness coaching. Norma Jean McClain is the CEO of TekChix, a specialized IT staffing and consulting firm. Mindy Nuñez Airhart is the CEO and President of Southern Services and Equipment Company, specializing in metal fabrication, structural steel erection, and precision CNC Machining. Natalie Barranco is co-founder and partner of Prime Business Advisory Solutions, a firm providing business consulting services specializing in finance, accounting, risk management, internal control processes, marketing, and operations. Listen and Learn: Before and after examples of how to pivot a business during a crisis How to adjust a business model to meet a client’s needs Leaning on technology to provide a sense of connection to customers Working from home with children The importance of focusing on strong client relationships Embracing a change in perspective Finding a balance between helping and cash flow Things to avoid when it comes to things you can’t control How to use this time to be proactive in business   Wilborn Clinical Services TekChix Southern Services & Equipment Company Prime Business Advisory Solutions

As a woman in business, do you manage a team, or interact with suppliers of varying ages? Are you sometimes frustrated or befuddled by their behavior? Do you wonder what motivates certain employees or contractors who are younger or older than you? Are you facing real challenges finding the right people to hire? If so, you are in for an eye-opening treat from today's guest who offers insights into what's happening in today's multi-generational workplace and tips for leaders who want to inspire employees of any age.   In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley, speaks with Val Grubb, Founder of Val Grubb & Associates, a firm that consults, trains, and coaches Human Resource and Operation teams. Val is an innovative and visionary operations leader with an exceptional ability to zero in on systems, processes, and challenges that can hamper a company's growth. Her new book, Clash of the Generations: Managing the New Workplace Reality is a practical guidebook chock full of practical strategies for managing a workplace that is likely to have four generations working in the same organization. Val shares the major challenges managers face in today’s multi-generational workplace and common traits of successful leaders.  Listen and Learn: The impact of different generations working in the same organization What characterizes the different generations?  What it means to have a 'clash of generations' Key strengths and weaknesses of each generation Why Baby Boomers haven't retired yet The challenges managers face in a multi-generational office Practical and effective tips for managing teams Examples of different communication styles How to be a leader who inspires employees   Val Grubb and Associates @ValGrubb on Twitter

We all are experiencing a dramatic and sudden charge to our personal and professional lives because of the Coronavirus. First, we want you to stay safe, stay positive and we’re here to help you stay POWERful.   Because of the crisis, it’s likely you are working from home and figuring out how to help clients, as well as connect with prospects. Which means now more than ever, you need to do virtual networking and do it well.   In this episode, host Mary Foley talks with four leaders of area networking groups about how they are helping their members stay connected and growing using virtual networking:   Amanda Polkey is President of the ABWA Crescent City Connections Chapter, as well as a Recruiting Consultant, Payroll Funding and Back Office Expert with People 2.0.   Becky Gustafson is President of NAWBO New Orleans. She is also a Financial Advisor at Gustafson Wealth Management, a Northwestern Mutual Wealth Management Company.   Phala Mire is the President and CEO of Women’s Business Enterprise Council South.   Sandra Lindquist is COO of The New Orleans Chamber of Commerce.   Listen and Learn: Why it’s important to stay connected virtually, especially during a crisis Creative ways to replace in-person meeting and events using online tools Recommendations on how to use social media during the quarantine How virtual networking impacts introverts, extraverted, and ambiverts differently Hidden opportunities with virtual networking because of the Coronavirus crisis The biggest mistake a woman in business could make right now with virtual networking   Amanda Polkey abwaneworleans.org Recruiting Consultant, Payroll Funding and Back Office Expert with People 2.0   Becky Gustafson nawbo-nola.org Financial Advisor with Gustafson Wealth Management   Phala Mire wbecsouth.org   Sandra Lindquist neworleanschamber.org

When you see a super successful woman in business do you think ‘how did she get there’? Do you ever notice a woman in a senior position in a predominantly male industry and wonder how she integrates? Well, no matter how successful, every person has a story that is filled with ups and downs. It's in understanding their journey that lies insights and inspiration.  In this episode of the P.O.W.E.R. Plug podcast, Host Mary Foley, speaks with Katie Crosby, the Chairman of the Board at Fidelity Bank LA and the bank’s first female Director. Katie shares her fascinating life’s journey. She grew up with a father who was a banker, she raised three children as a stay-at-home mom and earned her MBA after turning 40. In 2011, New Orleans magazine recognized Katie as one of the 10 Top Female Achievers and the Young Leadership Council awarded her the ‘Role Model’ award. For 20 years, she has volunteered to strengthen the community by working with nonprofits and by supporting women’s empowerment programs.     Listen and Learn: How she transitioned into banking after raising her children How she traversed the predominantly male industry How she challenges herself to grow Going back to school at 40 How to increase confidence The importance of being prepared The importance of volunteering in your community    katiecrosby@bankwithfidelity.com

They say it takes money to make money, but where do you get the money and which funding option is the best for your business? In this episode, host Mary Foley goes behind the curtain with Certified Financial Educator, Lori Jackson to shed light on the plethora of business financing options available to entrepreneurs and small business owners. Business financing doesn’t have to be a mystery! So, if you are ready to elevate your side hustle into a full-time gig or grow your existing business to a new level and you need capital, this episode will get you started down the right path. You’ve already committed to putting in the time, work, and energy to turn your dream into a reality why not accept a little help from local resources? In addition to being a certified financial educator, Lori Jackson is also a financial coach who is on a mission to empower her community through financial literacy. After a career in healthcare supply chain logistics, Lori realized she was consistently encountering people who needed financial help. She turned her knowledge of financing into an organization that provides financial education and wellness programs.    Listen and Learn: How to reduce financial stress The difference between an idea that can grow versus a permanent side hustle  The three funding categories and how to determine your business needs 10 ways to fund your business  How different types of lending institutions work with business owners Do you need a business loan or a line of credit? What to look out for when using credit cards How bartering can propel your business forward How to ask possible investors for funding by telling a story   Empower Your Cents Website Empower Your Cents on Facebook Contact Lori at lbj@msccoaching.com

It has been said that 2020 is a year of transition. And maybe that includes selling your house or organizing your business and personal life. What are the first steps in getting your home ready to sell? How do you begin to organize your existing home if you aren’t planning to sell? You can't just throw everything into a closet and consider it dealt with. Wouldn’t it be nice to have a little help and speak with an expert who knows all the functional strategies?  Well, today, host Mary Foley speaks with Nadine McCoy, the Founder and Creative Director of Organized Impressions Staging and Design Studio. Nadine is an award-winning professional home stager and organizer. She shares tips and tricks that have helped her clients save time and money through organization and staging techniques. She helps clients sell their houses faster and for more profit. Nadine attributes her growth and success to a woman who saw her potential and insisted she stage her first house. She got her certification and has been loving it ever since.   Listen and Learn: The difference between staging a home and designing a home  The mindset shift homeowners need to make while living in their ‘for sale’ house  How to sell a house faster and for more profit The top 8 things current home buyers want The 3 best ways to get motivated to achieve a goal How to get organized  How getting organized can affect your personal life and improve the bottom line of your business   Organized Impressions Website OI_HomeStaging on Instagram

New Orleans is known the world over for its sparkle, glitter, and glam, especially during Mardi Gras. But in truth, all year long it’s unique culture celebrates by dressing up and showing off. The best way to show off is to wear something sparkly but where can one find biodegradable, earth-loving crafts and accessories? What if you want to share handmade, meaningful gifts but don’t have the tools to get started? Well if you love glitter, costumes, and tapping into your creative self with crafts you will love today's guests.  In this lagniappe (a French Creole word meaning bonus) episode, Host, Mary Foley speaks with the Founders of NOLA Craft Culture, Lisette Constantin, Nori Pritchard, and Virginia Saussy about their craft supply store, school and event space for the New Orleans cultural art community, visitors, and for anyone who wants to have fun, especially if you like glitter. The three women business owners felt this type of community store needed to exist in New Orleans and created it from scratch.    Listen and Learn: How crafting can take your mind off of stressful projects How to recognize a need and then turn it into a business How glitter can change your life How sharing of creative ideas enriches communities How to tap into your creative self Why handmade crafts are important in the digital age   NOLA Craft Culture Website 127 S. Solomon Street, New Orleans

Many businesswomen know how to make their clients happy but how many of us know how to create a “wow” experience for them? If you created a “Wow, this is going to be fun and exciting” feeling for your clients for a special moment or upcoming event, would they love you even more? Could it lead to more business? Would your clients rave about it and refer you to their colleagues and other networks? Chances are, yes! That's why today we are going to talk to someone who creates “wow” experiences for her clients every single day and learn about how she does it. Host, Mary Foley speaks with Diane Lyons, the president, and owner of Accent-DMC. Diane is a certified meeting planner and destination management certified professional who began Accent-DMC with just two people. For over 28-years, she and her team have built an award-winning event planning and destination management company that creates unique and unforgettable special events that truly showcase the best of New Orleans. She has also been recognized twice by New Orleans City Business Magazine as a “Top Woman in Business” and has received the Handcraft Heroes award for her contributions to women with cancer. Listen and Learn: Why corporations need local experts to plan events Tips for creating the "wow" factor for clients The benefits of being a one-stop-shop for turnkey events What makes New Orleans unique How the New Orleans event industry recovered from Hurricane Katrina How to keep meetings and experiences fresh The role demographics play in event planning How to create an authentic experience for clients   Accent-DMC Website

Holidays are huge buying times and not just for consumers but also for our clients and customers. Whether you are business-to-consumer, business-to-business, or a business-to-human business there is a lot of money being spent. In fact, 86% of all transactions are paid by credit or debit card or a digital wallet. But, do you understand your credit card merchant services and the benefits of having a trusted partner? Do you know if your current plan the right fit for your business and are the fees worth the service you receive from your provider?  In this episode, Host, Mary Foley speaks with Jack Larkin for a comprehensive dive into merchant services. Jack Larkin is a Relationship Manager with BancCard, a partner of Fidelity Bank who provides merchant services to all Fidelity’s customers. it's a big credit card processing world out there and Jack aims to make it less confusing. If your business needs or wants to take credit or debit card payments from customers you will find this episode invaluable. During this enlightening conversation, Jack shares the level of service you should expect from your merchant service processor, the risks associated with accepting different types of payments, and trends in transaction processing for large and small businesses.     Listen and Learn: How to simplify card transactions for the upcoming holiday season How to become a savvy user of credit card merchant services Why businesses are using merchant services What types of businesses use merchant services How credit and debit card processes differ from provider to provider What to look for in a merchant services company How to figure out the effective rate of credit card processing for your business Hot trends in credit and debit card processing and online transactions The risks associated with credit and debit card transactions and processing The importance of trust in service provider relationships   JLarkin@Banccard.com Cell # 504-782-0948

Do you have a client, team member, or colleague who came to the US from another country who had to figure out what to do to make their lives successful? Maybe that's you? If so, you are far from alone. Traversing a new cultural landscape can be daunting and exciting. Expats face new customs, different languages, and a different set of expectations. Approaching these new experiences with drive and determination can lead to success, both personal and professional. Host, Mary Foley speaks with Claudia Shabetai, a veteran expat about how she bridged the cultural gaps she encountered when she and her husband moved to the US from Argentina 38-years ago. Today Claudia is a co-host of Suplemento, an award-winning radio show, a professional life coach, and a contributor to the Hispanic Chamber of Commerce in New Orleans. She shares her past experiences with other women to equip and empower them with the skills necessary to find success in their new environment. During this informative conversation, Claudia shares the lessons she learned about how to adapt to a new culture, the most important skill that led to her personal and professional success, and the importance of getting involved in the community. Listen and Learn: Having an open mind when adjusting to a new culture The importance of learning the local language Why it’s ok to moonlight until you get your bearings in a new country How not to lose your cultural identity Putting family first doesn’t mean less progress Finding support and why you should allow others to help Learning to celebrate new customs and holidays Claudia Shabetai Website info@ClaudiaShabetai.com Suplemento Radio Show on Facebook

Do you have a new idea or initiative for your business but are not sure how to make it a reality? Are you an entrepreneur who dreams of serving your community with a project to propel the economy and enliven the culture? Whether you are the visionary or the executor of the plan, having a good working relationship within your team is key. When all participants strive for success and can lean on each other during lulls in progress it becomes easier to overcome the inevitable storms that come with a new project. Host, Mary Foley speaks with Carol Markowitz, COO and CFO of Loyola University and Treasurer of the New Orleans Culinary and Hospitality Institute (NOCHI). Carol tapped into her grit and vision to spearhead the creation and launch of NOCHI, a project that has truly brought a much-needed resource to the NOLA region. Today, we talk about what it took for Carol to make her dream a reality and how she found a more fulfilling way to apply her expertise in corporate finance against different industry sectors and stages of growth. During this inspiring conversation, Carol shares what made the six-year project absolutely worth it, how she managed to complete the project with the support of her husband, and the value of a shared vision.   Listen and Learn: Taking an idea and turning it into reality The questions to ask yourself before starting a major project Starting a Culinary Institute from scratch Being part of a supportive team with a shared vision Being resilient through psychological, practical, and financial setbacks How to bridge the gap between vision and execution The importance of asking the ‘dumb’ questions Playing to your strengths How to acquire entrepreneurial skills How important spousal support is during a large scale project   New Orleans Culinary & Hospitality Institute Loyola University New Orleans Carol Markowitz on LinkedIn

Do you have a fresh new business you would like to see grow and thrive? Or is your mature, existing company ripe for scaling up? What steps and processes will you put in place to grow at the right pace for your resources? And, how can you be sure you are conveying a cohesive brand message that is a direct reflection of your core value statement? By partnering with an experienced marketing strategist you can trust: that’s how.    Host, Mary Foley speaks with Lizy Freudmann owner and Chief Marketing Strategist at One More Thing LLC, a data-driven marketing company that puts the fun in marketing fundamentals. In 2008, just after the recession hit, Lizy knew she wanted to forge her own path and become an entrepreneur but she wanted to minimize her risk. A mentor recommended she invest in herself instead of building someone else’s business. Her distinctive process for scaling and extensive knowledge of leveraging new opportunities led her to develop marketing strategies for big brand names such as Nike and Bloomberg. During this conversation, Lizy shares her unique perspective and offers guidance on the best way to scale a business while maintaining the level of customer attention your clients deserve. Plus, you should consider the new B Corp certification for your service-based business.    Listen and Learn: How to approach growing and scaling a business Visualizing what growth looks like for your business How to take a holistic view of your business How to discover what it is you don’t know and recognize possible missed opportunities Assembling the right team to make your mission a reality The benefits of empowering and trusting the team you put in place Rethinking market research and data analysis The importance of creating a cohesive brand message based on your product’s core value statement Mistakes small business owners make when trying to scale The issues that can arise from aggressive growth strategies The two types of B-Corps and how to become certified   One More Thing LLC Website Lizy@onemorethingllc.com Certified B Corporation Website

There is a lot to think about when starting a business and one of the most important decisions small business owners face is choosing a business name and brand. But, what do you do when you realize your existing brand may not be resonating with your expanding customer base? How do you know if and when it’s appropriate to rebrand? Will existing customers will remain loyal and embrace the new brand? Will the benefits of rebranding outweigh the cost? Host, Mary Foley speaks with Kristen Preau who is a co-owner and the face of the Jambalaya Girl food product brand. Using customer feedback and all available resources, Kristen successfully rebranded her family’s company from the indeterminate, local phrase ‘Cook Me Somethin’ Mister’ to the authentic and popular ‘Jambalaya Girl’ brand name. The brand change gave her the confidence to grow Jambalaya Girl from 100 stores in New Orleans to over 2000 stores nationwide with plans to go International. Kristen has always been and will always be passionate about her hometown of New Orleans. So, after being evacuated from the catastrophic damage Hurricane Katrina caused she took her years of cooking experience along with her daddy’s cast iron pots on a fund-raising tour of the U.S. with all proceeds going to hurricane relief. When people at the events started requesting the recipe for her jambalaya and gumbo and she had raised 100k dollars, Kristen knew she was onto something big.   Listen and Learn: Things you don’t think about when you start a business The importance of listening to customers The struggle of whether or not to change a brand Creating a memorable brand name Getting a brand recognized nationally   The keys to a powerful brand How an authentic brand creates loyal customers Recognizing the strengths and differences of your business The cost to change a brand How to create a memorable brand that evolves with your business Resources available to small business owners   Jambalaya Girl

Have you ever attended an event and thought "Wow this is terrific! I am so glad I came!"? What made it so terrific? Did you create new connections or did you further existing relationships? Have you thought about how could you use live events as a strategy to build your business? Host, Mary Foley speaks with the Executive Director of the Louisiana Hospitality Foundation, Jennifer Kelley. Jennifer oversees the live events which are the source of 90% of the foundation’s revenue. She shares why special events offer her organization a better return on investment than other types of marketing, and how she achieves the goals of the foundation through creating and sponsoring special events. In 2006, local hospitality leaders created the Louisiana Hospitality Foundation to make a positive impact in the communities they serve. As a certified charity, the business model of the foundation is hosting and sponsoring special events for fundraising revenue. Their mission is dedicated to supporting Louisiana’s hospitality workers by providing education and crisis grants to hospitality workers. To support women in Louisiana’s hospitality industry, Fidelity Bank is sponsoring the P.O.W.E.R Palates month-long fundraiser to aid the Louisiana Hospitality Foundation. Proceeds from menu items at local restaurants will directly benefit the foundation and their mission.  Listen and Learn: How to use special events to support your mission and achieve your goals The most two important aspects of event planning Why special events are more effective than postal campaigns How a special event evokes loyalty that an email campaign couldn’t foster How to evaluate your time and resources for optimum return on investment Why your goals are the starting point for determining the scale of an event When to turn to a special event specialist to attain the desired outcome The impact volunteering can have on an awareness campaign The importance of knowing the community you are serving Why it’s important to test all technology before the event begins How networking with experienced event organizers helps you avoid common pitfalls   Louisiana Hospitality Foundation Website P.O.W.E.R. Palates Website