Selected - The Sesamers Podcast

SOSV: Deep Tech Before It Was CoolSOSV wasn't always a billion-dollar fund—it began as a scrappy experiment. Ten years ago, the team was writing $50K checks. Today, it's a global operation with $1.5B under management, backing 60+ new startups annually and running two specialized programs:HAX for hard tech (robotics, industrial, mobility)IndieBio for biotech, food, health, and sustainabilityTheir formula? Hands-on acceleration + deep labs + strategic follow-on capital.“We're not just investors—we're builders. We have scientists and engineers on staff to help startups go from prototype to product faster.”The Global Deep Tech PlaybookBen's career spans Asia (Japan, Korea, China), Silicon Valley, and Europe. While SOSV is a US-based fund, its hard tech accelerator HAX was originally launched in Shenzhen and has since relocated to Newark, NJ. Its biotech program IndieBio began in San Francisco and later expanded to New York City. Today, ~50% of SOSV's portfolio is US-based, with the rest spread across Europe, Asia (notably Singapore), and LATAM.The Vertical Thesis: Climate, Health & IndustrialSOSV focuses on:Climate Tech: From Neptune Robotics cleaning ship hulls to AI-powered food formulationHealth Tech: With over 100 investments, including 20+ in women's healthBiomanufacturing: Startups using biology to produce materials, pharma, food, and solvents sustainablyMatchmaking at Scale: Building Events That Actually WorkFrustrated with event inefficiencies, Ben built his own internal toolset—combining spreadsheets, Python scripts, and LLMs—to run high-efficiency online matchmaking events. These have drawn thousands of VCs and startups, focusing on niche verticals like:BiomanufacturingWomen's HealthClimate Tech (with over 1500 participants and 800 investors)“If it takes me more than an hour to do a repetitive task, I'll just build a tool to automate it.”And yes—SOSV has invested in eight startups discovered through these very matchmaking events.Investing Beyond the ObviousSOSV is known for spotting winners in categories others overlook. Their portfolio spans everything from plant-based AI-designed food (NotCo) to microbe-based mining. As Ben puts it:“We're not afraid to invest in the things that don't have a category yet.”Why Founders Should Get on StageBen spoke at over 300 events—but not for ego. As a self-described "trained shy person," it was a way to build visibility without cold outreach. For founders, the lesson is the same:“It takes three signals to make a tiger. If people hear about you on stage, in media, and from someone they trust—they believe.”In other words, visibility builds credibility.Learn MoreSOSV – Early-stage investor in deep tech and biotechHello Tomorrow – Global Summit for science and deep tech innovation Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Strong by Form: From Radical Idea to JEC Sustainability WinnerWhat started as a niche academic research project has become a deep tech startup operating across Europe and Latin America, with millions raised in private funding and grants. Strong by Form developed Woodflow, a technology that turns natural timber fibers into 3D-formed structural materials, enabling strong, lightweight, and carbon-reducing alternatives to concrete, aluminum, and even steel.Their design-driven approach doesn't just replicate wood planks—it reimagines wood as a high-performance composite, shaped by nature's logic and modern computational design.Built in Chile, Designed for EuropeThough most of the founding team hails from Chile, the company was strategically incorporated in Spain to operate within Europe's innovation and regulation ecosystem. Today, the team is 27 people strong and split across Chile, Germany, and Spain.“Europe is tough on regulation—but it's also where real scale is possible,” Andres explains.How Joy Division and Sustainable Slabs Came TogetherYes, their iconic waveform-style logo was sketched in five minutes. Yes, it was inspired by Joy Division. But that aesthetic also represents the undulating structural logic behind their composite designs. Andres' co-founder Jorge, an architect-turned-engineer, originally developed the idea while studying at ETH Zurich. His mission? Create the lightest, most material-efficient structural slab possible—starting with carbon fiber but pivoting to wood for scalability and sustainability.From Friendships to FoundingStrong by Form's founding trio came together through long-standing friendships and complementary skill sets—engineering, digital fabrication, and startup acceleration. When Jorge and Daniel realized they had a revolutionary process but no path to market, they called Andres, who had just left venture capital. He joined to build the business—and soon they were securing grants, awards, and investor interest from forestry giants and mobility leaders alike.JEC Debut: The Wooden Bike Frame That Got Everyone TalkingAt JEC 2025, Strong by Form unveiled a bike frame prototype made entirely from Woodflow, designed using composite logic rather than milled timber. It's a visual and functional proof that their stamped biocomposites can handle form, function, and strength—without carbon-intensive inputs.“This bike isn't a gimmick—it's a signal. We're building with wood the way carbon fiber is used in aerospace,” says Andres.Mobility Is Back on the AgendaWhile construction remains their core focus, Strong by Form is expanding into automotive and micromobility. BMW was one of the first to express interest back in 2019—and is now working with the startup on large-scale, interior and exterior vehicle components. A million-euro grant is fueling development of their advanced pressing process, and they're now actively engaging new partners in bikes, transportation, and e-mobility.Investors, Corporates, and the New PlaybookStrong by Form's investor cap table is as unconventional as their tech: four corporate investors (including Europe's top timber producers and construction leaders) and a mix of impact-oriented VCs. Andres admits they had to throw out the startup rulebook.“The first thing you're told is to avoid corporates. Well, our first investor was a corporate,” he laughs.The result is a founder journey that doesn't follow Silicon Valley tropes—but proves that material science innovation can (and must) be funded differently.Learn MoreStrong by Form – Woodflow technology for carbon-neutral construction & mobilityJEC World – Global leader in composites innovation Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Business Research to Particle PhysicsLinn's path into deep tech began in business and innovation management, including time at Vienna University of Economics and Business. Her initial exposure to CERN came through an EU-funded Marie Curie research project focused on valorizing technologies for future particle accelerators. That unique intersection—cutting-edge science meets real-world applications—eventually led her to join CERN full-time in 2022.What is CERN Venture Connect?Launched in late 2023, CERN Venture Connect gives startups access to cutting-edge technologies, expert support, and a curated partner network across Europe and beyond. The goal is simple: turn advanced scientific tools into commercial solutions with real impact. The program is designed to support both internal CERN teams and external deep tech entrepreneurs.CERN's Technology DomainsStartups engaging with CERN can tap into technologies across three key domains:Accelerators: Superconducting magnets, radiofrequency cavities, and ultra-high vacuum systemsDetectors: Microelectronics, sensors, and precision instrumentationDigital: Distributed data systems, AI for real-time processing, and tools that manage 20TB/sec of sensor dataThese tools, originally designed for particle physics, are now finding applications in manufacturing, sustainability, health tech, and consumer goods.Founder-Friendly Licensing & Nonprofit IncentivesCERN offers non-equity, royalty-based licenses to startups. There's no cost until your startup generates more than €1 million in revenue, at which point CERN takes 2% of revenues to reinvest in R&D and internal innovation grants. The priority isn't profit—it's impact and dissemination, aligned with CERN's public mandate.From Lasers to Avocados: Real Use CasesA standout example: Dutch startup Infocal, incubated via HighTechXL, uses CERN's structured laser beam to mark curved surfaces—like Coke bottles or fruit—without damaging the product or using ink. Originally developed for precision alignment in particle accelerators, the tech is now powering high-speed, sustainable printing solutions in consumer goods.How the Program WorksStartups apply via the CERN Venture Connect website, selecting relevant technologies and submitting a business case. CERN assesses technical fit and commercial viability, often in collaboration with its partner network of:50+ organizations across VCs, accelerators, legal support, and national innovation hubsSupport includes expert mentorship, hardware prototyping, and investor matchmakingAcceptance is selective: 40 applications led to 5 startups in the first year.Not Just a Logo: Avoiding MisalignmentLinn emphasizes that the goal is not vanity partnerships or logo-stacking. Startups must show clear technical alignment and commercial rationale. If existing commercial technologies can solve your challenge, CERN encourages you to use those instead. Their technologies are intended to fill gaps in the market, not compete with industry.Internal Incubation and SpinoutsRoughly 40% of the startups in the program come from inside CERN—scientists exploring entrepreneurship as a career path. The other 60% are external founders, many of whom discover CERN technologies through events, venture builders, or deep tech networks.Why Events Like Hello Tomorrow MatterAs one of the world's top physics labs, CERN isn't always top-of-mind for startup founders. That's why events like Hello Tomorrow are essential for visibility and discovery. “We have the tech and the founder-friendly terms—we just need startups to come,” says Linn. You'll also find them at Web Summit, Hello Tomorrow Turkey, and other innovation gatherings throughout the year.Learn More & ConnectWebsite: ventureconnect.cernLinkedIn: Linn KretzschmarCERN on LinkedIn: CERN Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Surfboards to Sustainable CompositesWhat started as a DIY surfboard made from recycled cardboard quickly turned into a deep-tech material startup. François initially entered—and won—an innovation competition in California. But the surf industry was too niche, so he pivoted to a broader mission: replace carbon-intensive materials in furniture, mobility, and industrial design.What Is Airboard's Innovation?Airboard transforms recycled cardboard into composite sandwich panels, competing directly with wood, aluminum, and even honeycomb cores. Their breakthrough lies not just in the material—but in the machinery they've developed to treat and mold the waste without water or high energy use. The result: lightweight, strong, and fully moldable bio-based composites.Scaling Through Machines, Not MegafactoriesUnlike traditional manufacturers, Airboard isn't building one big factory. Instead, they're creating a scalable machinery platform, inspired by models like Tetra Pak, to enable local production at the source of waste. This distributed approach is designed to keep emissions low and business margins healthy.The Challenges of Hardware-Led InnovationDeveloping novel materials is hard. Developing machines to produce those materials is even harder. François shares how most of Airboard's progress has been self-funded or bootstrapped—and why fundraising is now critical to accelerate R&D and scale production. The team is currently raising €2 million to build next-generation machines and meet growing demand.The Power of Events: From Techstars to JEC WorldAirboard's journey was accelerated by attending JEC World 2024 as a visitor. There, François connected with Techstars, joined their sustainability accelerator, and gained exposure to investors and industrial partners. A year later, Airboard returned as an exhibitor—now part of JEC Startup Booster, the Innovation Planet, and the bio-based materials showcase.Why Airboard's Model ResonatesBio-based & circular: They reuse waste without water or chemicals.Low-energy manufacturing: Their machines are analog, efficient, and easy to deploy.Custom shaping: Thanks to composites, the material can be molded into complex designs.No sanding: Their process eliminates time-consuming post-processing steps.The Bigger Vision: Local MicrofactoriesFrançois isn't chasing headcount or mass centralization. His vision is a network of local microfactories, embedded in places where cardboard waste is abundant. From automotive OEMs to IKEA-style furniture producers, he believes Airboard machines could sit within customer facilities, enabling on-demand, sustainable material production.A Fresh Take on SustainabilityWhen asked what's most needed for real sustainability in the composites industry, François doesn't cite regulation or capital. He says: time. Time to think differently, to explore outside the box, and to develop better systems. “The most valuable thing in the world is time,” he says—something big manufacturers often lack.Learn More About AirboardWebsite: [Coming soon — follow updates on Trashboard]Instagram: @trashboardLinkedIn: François JaubertCurrently raising: €2M to scale production and finalize next-gen machines Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Utilities to Venture Capital: A Career at the Crossroads of InnovationMatt's career began in the energy sector during a pivotal time of deregulation in California. This early exposure to innovation within legacy industries laid the foundation for a lifelong pursuit: helping large corporations and startups work together to drive transformative change. After 15 years in VC, a stint as an entrepreneur, and a move into corporate venture capital, Matt now leads Syensqo Ventures, a fund backed by one of the world's largest materials science companies.What is Syensqo Ventures?Spun off from Solvay in 2024, Syensqo is a €7B global materials company focused on high-performance, sustainable solutions. Its venture arm—an €80M evergreen fund—invests globally in startups developing advanced materials, often at the intersection of mobility, circularity, bio-based products, and AI-powered materials discovery.Corporate VC with a Strategic EdgeUnlike traditional VCs, Syensqo Ventures looks for strategic alignment. Startups that can benefit from Syensqo's deep material science expertise, infrastructure, or supply chain are most likely to receive investment. “I want to know what Syensqo can do to help accelerate your business,” says Matt.When to Approach Syensqo VenturesThe team invests early—typically at seed or Series A stages—when startups are still figuring out product-market fit and need help with technical validation, de-risking, or market entry. With six team members across the US, Europe, and Asia, they invest globally and often co-invest with financial VCs. They can lead rounds if needed, with typical check sizes ranging from €250K to €3M, and reserves for follow-ons.Key Focus AreasBiomaterials: As demand grows for sustainable consumer products, bio-based inputs are becoming more relevant.Composites & Circular Design: Syensqo is prioritizing innovations that enable lightweight, recyclable, and high-performance materials for aviation, automotive, and consumer goods.AI & Materials Discovery: While AI is lowering the cost of discovery, commercialization still requires partnerships, manufacturing, and distribution—areas where corporates play a key role.Corporate Innovation Isn't a Solo GameMatt emphasizes that innovation doesn't belong solely to startups or corporates—it's a shared journey. Syensqo runs internal R&D, collaborates with universities, and co-develops products with startups. "There's no frontier—just partnerships that accelerate solutions."Circularity by Design: From Targets to ImplementationSyensqo publicly reports on circular sales, using a metric developed with the Ellen MacArthur Foundation. This isn't just marketing—it's part of how the company defines and measures sustainability goals across its value chains. For startups, this signals a strong alignment in building products that are recyclable, bio-based, or reduce environmental impact.Regional Insights & Global AmbitionsWhile the team sees startups following similar patterns globally, they tailor their approach by region—with specific networks in Europe, North America, and Asia. They're active co-investors in funds like Sofinnova and IndieBio, particularly in the biotech and advanced materials space.Learn More about Syensqo VenturesWebsite: Syensqo VenturesLinkedIn: Matt Jones – SyensqoCompany LinkedIn: Syensqo Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Defense to Deep Tech: A Mission-Driven PivotSam's professional path began in defense and humanitarian operations, where she witnessed firsthand the enormous waste created by high-tech, mission-critical gear—aircraft components, body armor, and more. Frustrated by the environmental impact and economic loss of disposal, she teamed up with Jamie Meighan, a former RAF officer, to co-found Uplift360: a company that chemically recycles advanced materials like Kevlar and carbon fiber composites, turning waste into high-value resources.Building Uplift360: Science First, Then Everything ElseFounded in 2021 in the UK and now headquartered in Luxembourg, Uplift360 has grown to 16 team members—mostly scientists focused on R&D in materials, chemistry, and engineering. Their Series A launch was announced live on stage at JEC. Until recently, the company operated with no dedicated marketing team, a common thread in the composites industry. That changed with the arrival of an intern named Trisha, who helped reshape their brand presence, website, and press strategy—proving marketing matters, even in deep tech.Dissolving the Indestructible: Breakthrough with KevlarAt JEC, Sam unveiled a major milestone: Uplift360 successfully dissolved and respun para-aramid fibers (known commercially as Kevlar and Twaron) using a proprietary chemical process. These materials, once considered unrecyclable, can now be transformed into new high-performance fibers. With a price tag of nearly €100/kg, this isn't just a sustainability win—it's an economic one.“Kevlar is 80 times more expensive than steel—and we're turning it from a waste burden into a circular asset.”Scaling Impact Across IndustriesWhile Uplift360's first use case is defense, the applications are expanding into aerospace, mass transit, and even outdoor gear—industries previously wary of para-aramid's carbon footprint. Uplift's regenerated fibers offer up to 75% less CO₂ impact compared to virgin materials, making circularity a business case, not just a moral one.The Power of Circular EconomicsSam emphasizes that sustainability alone isn't enough to drive industrial change. What works is circular innovation that aligns with business incentives. Uplift360's pitch: transform waste into supply chain independence and margin growth. In a world increasingly focused on strategic autonomy, especially in Europe, that message is resonating—especially with defense and aerospace leaders.Regulation, Resilience, and European AdvantageUplift360's growth is partly enabled by Europe's progressive stance on waste regulation, green R&D funding, and climate goals. Being based in Luxembourg gives them access to EU-level policy and markets, and Sam sees the region as both a testing ground and a launchpad for global expansion.“Europe may not be sitting on mountains of fossil fuels—but we're sitting on mountains of waste. That's our strategic resource.”Learn MoreUplift360 – Pioneering material regenerationJEC World – The leading international composites show Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Textiles to Tech: Michiel's Unconventional PathMichiel Scheffer's roots lie in the textile industry, but his career has always been at the crossroads of manufacturing, innovation, and public policy. Starting with a thesis on EU research in 1986, he's worn many hats—consultant, regional politician, and academic. His experience designing startup support mechanisms at a regional level set the stage for his role at the EIC, where he now shapes pan-European funding strategy for deep tech.Inside the EIC: Europe's Engine for InnovationThe European Innovation Council was established in 2018 to help Europe compete globally by backing breakthrough technologies. With funding instruments aligned across Technology Readiness Levels (TRLs) —from Pathfinder (TRL 1–4), Transition (TRL 4–6), to Accelerator (TRL 6–9)—the EIC covers the full innovation funnel. It doesn't just provide grants and equity investments, but also business acceleration services, policy advocacy, and ecosystem building.Grant size: ~€2.5MEquity investments: €2.5M to €10M (up to €30M via STEP instrument)Target companies: Deep tech startups with long commercialization timelines and high potential impactBuilding a “Single Market for Startups”Scheffer sees the EIC as more than just a funder—it's a catalyst for a unified European startup ecosystem. Through initiatives like the Trusted Investors Network (78+ VCs collaborating on EIC-backed startups), corporate matchmaking, and strategic programs in quantum, biotech, and advanced materials, the EIC aims to reduce fragmentation and accelerate scale across borders.Deep Tech is a Long Game—And Europe Needs PatienceScheffer emphasizes that EIC funds companies with a 5+ year horizon to profitability, deliberately avoiding short-term, SaaS-style ventures. Startups in areas like quantum computing, biotechnology, sustainable materials, and medical imaging need time—and serious support—to succeed. That's why the EIC targets startups with real traction, typically 7+ years old, with clear market understanding and a mature go-to-market strategy.Breaking Barriers: Regulation, Scaling, and SovereigntyScheffer's vision goes beyond funding. He's vocal about:The need for smarter regulation, not deregulation—especially in health, energy, and foodThe challenges of scaling startups beyond €20M rounds in EuropeStrategic autonomy in data, energy, materials, and agri-food systemsSupport for a potential 28th EU business regime to simplify multinational startup operationsReal Impact Over Vanity MetricsOne of Scheffer's key messages is ensuring deep tech reaches the real world. It's not enough to have promising startups in labs or accelerator programs—what matters is whether they create jobs, products, and solutions that citizens across Europe can see and benefit from. His benchmark? “What will my daughters say in 20 years about what I've done?”Advice for Founders: Think Long, Pitch RealScheffer urges founders to:Be strategic: Don't apply too early or with incoherent proposalsUnderstand EU context: Funding decisions factor in climate, digital, and strategic autonomy goalsAvoid buzzwords: Clearly define your tech, impact, and commercialization planConnect through ecosystem channels: LinkedIn, EIC ambassadors, and board membersLearn MoreEuropean Innovation Council (EIC) Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Consulting to Climate Investment: The Birth of SlateSébastien Léger's path to venture capital began with nearly two decades at McKinsey, advising on cleantech and building decarbonization scenarios. Around 2020, driven by curiosity about the "next 40%" of technologies not yet at economic parity, he shifted focus toward startups. This exploration led to the co-founding of Slate Venture Capital, alongside two seasoned entrepreneurs and another investor, with a mission to fund and support the next generation of climate innovators.Why Materials Matter in Climate TechFrom clothing to electronics, materials are everywhere—and they're central to climate challenges. Léger sees advanced materials as pivotal in reducing emissions, increasing circularity, and enabling innovation in key sectors like batteries, wind turbines, and construction. Slate's fund targets startups that help reduce, replace, or repair environmental impact, with materials playing a critical role across all three.Investing with Impact: Slate's CriteriaSlate focuses on Series A and B investments, writing checks between €4–15M and typically taking a 10% stake. Beyond capital, they offer strategic support through a unique network called the Collective Brain—a group of 80–100 experts in industrial scaling, manufacturing, and supply chains. Their investment decisions are based on:Climate impact: CO₂ and resource reduction potential.Commercial traction: Real (not R&D-subsidized) revenues and customer validation.Exit potential: Clear pathways to scale and acquisition.Team strength: Experienced founders solving real, validated problems.Deal Sourcing in the Climate Tech SpaceEurope is home to around 2,000 climate startups, and Slate accesses them through a mix of inbound outreach, referrals, and direct participation in events like JEC World. Léger stresses the importance of long-term visibility, often engaging with startups well before they're ready for investment.Understanding Circularity Without the BuzzWhile terms like “circularity” and “sustainability” are widely used, Léger emphasizes the need for substance over slogans. He encourages founders to frame their value proposition not just around technology, but around tangible customer and environmental impact—highlighting how their solution improves resilience, reduces waste, or supports biodiversity.Advice for Founders: Don't Lead with TechOne of the key takeaways for startup founders? Focus on the problem, not the product. Léger advises against diving deep into technical details like "the best membrane or algorithm." Instead, founders should clearly articulate the problem they solve, the measurable impact they create, and their path to scale. Climate VCs want to hear about outcomes, not just engineering.The Role (and Limits) of RegulationRegulation can accelerate climate innovation—but it's not always reliable. Léger notes that while government support (especially in Europe) has driven demand in sectors like solar and wind, startups should aim to create business models that are sustainable with or without policy tailwinds. Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Revolutionizing Sustainability in Deep Tech: Ben Saada of FAIRMATIn this episode of the Selected podcast, host Ben Costantini interviews Ben Saada, the founder and CEO of FAIRMAT, live from JEC World 2025.Ben Saada, a pioneer in sustainable materials and deep tech, discusses his journey from inventing the world's lightest aircraft seat to leading FAIRMAT, a startup focused on recycling carbon fiber composites. Saada explains the challenges of recycling advanced materials, his company's innovative mechanical processes, and the importance of creating sustainable and economically viable solutions. He also talks about raising funds, the significance of being a certified B Corp, and his vision for the future of FAIRMAT. Tune in to learn more about material innovation and sustainability in the tech industry.00:00 Introduction to the Selected Podcast00:30 Meet Ben Saada, Founder of FAIRMAT01:33 Journey Before FAIRMAT02:46 The Birth of FAIRMAT04:59 Challenges and Innovations in Recycling Carbon Fiber05:58 FAIRMAT's Unique Recycling Process08:34 Growth and Funding of FAIRMAT12:14 FAIRMAT's Market and Applications14:05 Sustainability and B Corp Certification16:28 Global Presence and Future Vision20:42 FAIRMAT at JEC World 202521:28 Conclusion and Farewell Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Journalism to PR: An Unplanned PathJulija's journey into PR wasn't intentional—she originally planned to become an investigative journalist. A chance conversation with a top journalist led her to explore public relations, a field she knew little about at the time. This unexpected pivot eventually shaped her career, proving that seizing opportunities and networking can lead to new and exciting paths.Why Startups Need a Different PR ApproachUnlike large corporations, startups don't have an established reputation to manage—they need to build it from the ground up. This requires a different PR strategy, one focused on storytelling and visibility. Julija realized there was a gap in the market for PR agencies that understood startups' unique challenges, which led her to launch Black Unicorn PR. Her agency helps founders navigate media relations, positioning them in top-tier publications.Finding the Right PR Agency: What Founders Should KnowNot all PR agencies are the right fit for startups. Julija emphasizes that founders should look for agencies that manage expectations realistically and prioritize long-term brand building over quick media hits. A good PR agency will be honest about what's achievable and won't promise instant results. Chemistry between the founder and the agency is also key—without trust, effective collaboration is impossible.The Role of AI in PR: A Tool, Not a ReplacementWith AI tools becoming more common, many feared that PR professionals would be replaced. However, Julija believes AI can enhance productivity but can't replace human creativity and relationship-building. While AI can help with grammar checks and basic content generation, PR remains a deeply human-driven industry, relying on authentic storytelling and journalist connections.The Power of Networking and Building Long-Term RelationshipsJulija's career highlights the importance of networking—not just for sales, but for long-term opportunities. She advises founders to attend industry events with an open mindset, rather than a transactional approach. Building relationships naturally, rather than aggressively pitching, often leads to valuable connections that can pay off years down the line.PR is a long game, and startups that approach it strategically—by focusing on storytelling, authenticity, and the right partnerships—can build a strong reputation that supports their growth. Find Julija Jegorova on:LinkedIn: Julija Jegorova Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Encouraging New Startups in the BalticsOne of TechChill's main goals is to inspire and support new startup founders in the Baltic region. With over €60 million in new funding available, there's never been a better time for entrepreneurs in Latvia and beyond to launch their ideas. TechChill is positioning itself as a key player in guiding these founders by providing expert-led content on business growth, funding, and scaling strategies.A Shift Toward Practical, Founder-Focused ContentWhile TechChill has always prioritized startups, the event has refined its focus on delivering content that directly benefits founders. From sales and marketing to tech and funding, each aspect of the event is designed to help early-stage companies grow. By packaging these insights into accessible sessions, TechChill ensures that attendees leave with actionable knowledge.Expanding Beyond Events: A Year-Round Startup Support NetworkTechChill is more than just a once-a-year event. Throughout the year, the organization promotes Baltic startups internationally, helping them gain exposure in key markets like San Francisco and Helsinki. By connecting founders with investors and global tech leaders, TechChill plays a crucial role in strengthening the region's startup ecosystem.Lessons from Expanding into ItalyTechChill's attempt to expand into Milan was an eye-opening experience. While the event was well-received, it highlighted the importance of having strong local partners to build a lasting community. Cultural and business differences also played a role, making it clear that successful ecosystem building requires deep local engagement. This experience reinforced TechChill's commitment to focusing on the Baltics while selectively exploring high-impact collaborations.Supporting Ukraine's Startup EcosystemTechChill has also taken an active role in supporting Ukraine's startup community. Recognizing Ukraine's strong talent pool and growing entrepreneurial spirit, TechChill has facilitated connections between Baltic and Ukrainian founders, investors, and community builders. Their efforts, including trips to Kyiv and partnerships with local stakeholders, aim to create meaningful opportunities for Ukrainian startups despite ongoing challenges.TechChill's evolution reflects a broader mission: to make the Baltics a thriving hub for innovation. By fostering new startups, offering hands-on learning, and expanding international connections, it continues to shape the future of the region's tech ecosystem. Find Julija Jegorova on:LinkedIn: Julija Jegorova Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Birth of PlanA: Turning Science into Business ActionIn 2017, Lubomila Jordanova founded PlanA with a simple yet powerful mission: to translate climate science into actionable business strategies. At the time, awareness of climate change and related regulations was minimal. “The science was there, but it wasn't translated into a business KPI,” Jordanova explained. This gap inspired her to create a platform that aligns decarbonization with corporate growth, proving that sustainability and profitability can coexist.From humble beginnings—think pie charts recommending energy-efficient lightbulbs—PlanA has grown into a comprehensive decarbonization and policy alignment software. Today, it supports over 1,500 companies, helping them cut emissions by an average of 8% annually.Leveraging Data and AI for DecarbonizationPlanA's software is powered by a massive dataset, analyzing over 20 million data points monthly. It offers businesses a clear roadmap for sustainability, calculating the return on investment for every action. What sets it apart? A focus on implementation, not just analysis.“The real transformation happens after you get the data,” Jordanova emphasized. The platform enables businesses to collaborate across departments, ensuring actionable changes that drive tangible results. When data is missing, AI fills in the gaps, predicting accurate environmental metrics based on industry benchmarks.The Carbon Bubble: A Financial and Environmental CrisisOne of the most pressing topics Jordanova discussed was the concept of the "carbon bubble," where fossil fuel companies are overvalued due to unsustainable practices. “Legislation is changing fast, and climate change is already coming at a high cost,” she said, citing Hurricane Milton's $40 billion impact as an example.PlanA works with financial institutions to prepare for this transition, offering decarbonization financing and helping clients reduce reliance on unstable, overvalued assets. The goal? To ensure businesses remain resilient in an increasingly regulated and environmentally conscious world.Sustainability Beyond Compliance: Driving InnovationBeyond compliance, PlanA is about creating a sustainable business culture. The platform helps companies not only meet but exceed regulatory requirements like the Corporate Sustainability Reporting Directive (CSRD). By aligning corporate strategies with sustainability goals, PlanA transforms sustainability from a compliance exercise into a driver of innovation.“Being good to the planet often means being good for your bottom line,” Jordanova noted. Companies like BMW, BNP Paribas, and Chloe are already reaping the benefits of this approach, saving costs while improving environmental performance.PlanA's journey is a testament to the power of innovation and perseverance in tackling global challenges. By turning climate science into actionable business insights, Lubomila Jordanova is paving the way for a greener, more sustainable future—one company at a time. Find Lubomila on:LinkedIn: Lubomila JordanovaTwitter/X: @PlanAearth Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Investor to Climate-Tech VisionaryMarta Sjögren spent over a decade as a venture capitalist, but a desire to make a meaningful impact drove her to co-found Paebbl. “I wanted to look my kids in the eyes and say, ‘I did my part,'” she shares. Marta's transition into climate tech was fueled by her desire to use her expertise to scale transformative solutions, ultimately creating a company focused on turning CO2 into sustainable building materials.Scaling Sustainability with SciencePaebbl's groundbreaking technology chemically accelerates a natural process, turning CO2 gas into carbonate rock. As Marta explains, “We just chemically accelerate a process that has existed since the beginning of time.” By using biogenic sources of CO2 and combining them with crushed minerals, water, and non-toxic chemical accelerants, Paebbl is creating sustainable materials for the construction industry. This innovative process is a game-changer for reducing emissions in hard-to-abate sectors like concrete production.Building a Diverse and Agile TeamWith a team of 45 people spanning 22 nationalities, Paebbl prioritizes diversity in skills and backgrounds. Marta notes that many employees come from industries like oil and gas, mining, and advanced materials, making the company a leader in green job transitions. “We're hiring for the future,” she says, highlighting the role of generative AI in streamlining operations and reducing costs. This approach enables Paebbl to stay competitive while scaling its impact.A Collaborative Vision for DecarbonizationMarta emphasizes the importance of partnerships to decarbonize the built environment, stating, “It's going to take a movement.” Through strategic collaborations with industry leaders like Holcim and Amazon's Climate Pledge Fund, Paebbl is driving adoption of sustainable building materials. The company's mission is clear: to make flagship construction projects, such as Saudi Arabia's Neom city, massive carbon sinks rather than emitters.Paebbl exemplifies how innovation and collaboration can tackle one of the world's most pressing challenges: climate change. By turning CO2 into sustainable materials, the company is not only reducing emissions but also paving the way for a greener future. As Marta puts it, “What if the most ambitious construction projects could be the world's largest carbon stores?” Find Marta on:LinkedIn: Marta SjögrenTwitter/X: @martasjogren Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini --Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Nordic Innovation: A Strong Foundation for Global SuccessTom Henriksson, a seasoned venture capitalist and General Partner at OpenOcean, began his career in the 1990s when Finland's startup ecosystem was just emerging. Reflecting on that time, he said, “You could count the truly interesting companies with global potential on one hand.” Today, the Nordics are recognized for their robust STEM education and data-driven innovations, producing companies that excel in analytics and automation despite a small population base.OpenOcean's Mission: Building Data-Driven EnterprisesTom shared how OpenOcean, founded in 2010, was inspired by the success of MySQL, one of Europe's earliest unicorns. “We wanted to help entrepreneurs from small places in Europe make similar journeys,” he explained. With its fourth fund aiming to raise €135 million, OpenOcean continues to invest in early-stage, data-intensive business software across Europe, focusing on practical AI applications and vertical-specific solutions.AI in the Enterprise: Challenges and OpportunitiesAI has revolutionized how businesses operate, but enterprises still struggle to adopt these technologies effectively. OpenOcean invests in solutions that simplify adoption, such as tools enabling engineers to handle tasks traditionally reserved for data scientists. Tom highlighted a success story: Cambridge, a Finnish company leveraging AI to optimize product launches. “It not only predicts success but also suggests improvements, reducing waste and enhancing profitability,” he noted.The Legendary Poker Tournament: Networking with a TwistEach year during Slush, OpenOcean hosts a poker tournament that has become an iconic part of the event. Tom credited its origins to Riku Seppälä, a former OpenOcean principal, and shared a legendary anecdote: “The first prize was 3.1415 Bitcoins, which one winner used to pay his rent, while another held onto them—an ultimate poker win!” Beyond the fun, the event fosters meaningful connections in the startup ecosystem.By blending a focus on data-intensive startups with a deep commitment to the Nordic ecosystem, Tom Henriksson and OpenOcean continue to shape the future of venture capital. Whether helping enterprises navigate AI or hosting iconic events like their poker tournament, their mission remains clear: empowering entrepreneurs to build scalable, impactful businesses. Find Tom on:LinkedIn: Tom HenrikssonTwitter/X: @openoceanvc Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini --Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Outsourcing to Scaling Global PlatformsMikayel Vardanyan's journey began with engineering and evolved into entrepreneurship when he co-founded Picsart in 2012. Leveraging his earlier experiences, including building and selling B2B SaaS products, he applied his technical and business acumen to scale Picsart into a platform used by over 150 million monthly active users. Reflecting on his roots, Mikayel emphasized, “Engineering is a tool—an enabler to scale businesses and make faster, smarter decisions.”The Art of Failing FastA key element of Picsart's growth has been rapid experimentation. Mikayel champions the philosophy of "failing fast," which he describes as learning quickly through iterations rather than over-planning. "Fast means not thinking about approvals or processes too much—just releasing and learning from users," he explained. This approach has allowed Picsart to stay ahead in a competitive creative tech market.Competing Through Innovation and CollaborationDespite increasing competition in the creative space, Picsart thrives by constantly innovating and seeking partnerships. "Competition pushes us to be better every day," Mikayel noted. Recently, Picsart introduced an AI Logo Maker to cater to small businesses and freelancers. Partnerships, like their collaboration with Getty Images, have also allowed Picsart to enhance its offerings while maintaining a leadership position in the market.Persistence Is the Key to Long-Term SuccessMikayel stressed that real growth often takes time, sharing, "Two to three years is usually nothing in a startup's journey. Consistency and persistence are what make a business succeed after five or more years." He encouraged founders to remain focused and resilient, even when faced with early challenges.Mikayel Vardanyan's story is a testament to the power of persistence, innovation, and agility in building a global platform. By blending engineering expertise with a business-focused mindset, Picsart continues to evolve and inspire the creative industry. Find Mikayel on:LinkedIn: Mikayel VardanyanTwitter/X: @picsart Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini --Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Pokémon GO: a visionary successLaunching Pokémon GO was a milestone in Mathieu's career. Despite starting with a small team of just 35 people, the game became a cultural phenomenon, achieving over a billion downloads and generating substantial revenue. Mathieu attributes this success to visionary leadership and close collaboration between engineering and business. “What makes the difference between visionaries and others,” he said, “is the ability to think big, even with a small team.”AI's role in luxury: blending creativity and technologyAt LVMH, Mathieu's focus is on applying AI across the product lifecycle—from conception to after-sales services. He shared an example of AI enhancing customer relationships: “Imagine a co-pilot for sales associates at Tiffany's, connecting past purchases and life events to suggest the perfect next product. This is where the algorithm becomes a creative enabler.” Such applications of AI underline the potential for blending personalization with luxury.Embracing emerging tech in the luxury sectorMathieu emphasized that innovation in luxury requires a delicate balance of tradition and technology. At LVMH, efforts include creating digital twins for products and combating counterfeiting with blockchain technology. The group also explores immersive experiences to elevate customer satisfaction in stores. “Luxury is about the invisible—the serotonin you feel when you buy a dream,” Mathieu explained, underscoring the subtle, emotional elements of high-end retail.Lessons in resilience and opennessReflecting on his career, Mathieu highlighted the importance of resilience, citing the story of Ernest Shackleton as an inspiration. He also championed the value of openness to new ideas and experiences, saying, “Being open to nature and innovation constantly drives me.” His advice to entrepreneurs and innovators? Stay focused, remain curious, and always be willing to adapt. Find Mathieu on:LinkedIn: Mathieu de FayetTwitter/X: @LVMH Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Driving innovation and VC synergy at CarrefourHélène Labaume leads Carrefour's unique approach to innovation by merging its venture capital and innovation teams. She emphasizes that while corporate venture capital (CVC) is common, Carrefour's partnership with the French VC firm daphni sets them apart. "We bring expertise in retail while daphni excels in VC investments," Hélène explains, highlighting the seamless collaboration. This model allows Carrefour to align startup investments with operational goals, ensuring mutual growth and innovation.Tackling sustainability with startupsOne standout initiative discussed by Hélène focuses on reducing energy consumption in Carrefour stores. A recent pilot with Axiom Cloud optimizes energy use for refrigeration systems. "This pilot could scale to over 10,000 stores globally, becoming one of our biggest achievements in innovation," she shares. Sustainability extends to tackling food waste, where Carrefour collaborates with startups like Ida to enhance forecasting and reduce waste in fruit and vegetable supply chains.Leveraging AI for retail transformationCarrefour's adoption of AI has been a game-changer, especially in personalization and operational efficiency. Hélène outlines the use of AI for tasks like analyzing procurement data and enabling dynamic customer feedback through generative AI. "With over 10 billion transactions in our data lake, we're creating ultra-personalized customer experiences," she says. This approach positions Carrefour as a leader in digital retail, integrating advanced technologies to meet evolving customer needs.Bridging startups and retail giantsCarrefour doesn't limit its startup collaborations to investments alone. Hélène emphasizes the flexibility of working with startups through pilots, even when they don't secure funding. She highlights the importance of cross-fertilization, stating, "We connect startups with the right internal and external networks, creating opportunities beyond Carrefour." This ecosystem-driven approach fosters agility and innovation for both parties.Hélène Labaume's dual role at Carrefour exemplifies how large corporations can integrate innovation with venture capital to drive impactful change. From sustainability pilots to AI-powered customer experiences, Carrefour's strategies offer valuable lessons for startups and industry leaders alike. Find Hélène on:LinkedIn: Hélène LabaumeTwitter/X: @CarrefourGroup Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The future of snacking: beyond snacks to innovationSnackFutures, the venture investment hub of Mondelēz, is not just about snacks; it's about creating the future of snacking. Richie Gray explains, “We're not just investing for today; we're investing for tomorrow, hence the name SnackFutures.” With a mission aligned to Mondelēz's Vision 2030, the group focuses on sustainability and wellbeing, ensuring their investments create long-term value for the industry. From better-for-you donuts to cell-based cocoa innovations, the emphasis is clear: innovation must lead to disruption and scale.A tailored approach to investmentsUnlike traditional funds, SnackFutures doesn't operate on fixed capital allocation but evaluates opportunities case by case. “We don't just put money in and sit back,” says Gray. They actively support startups with resources in R&D, supply chain management, and retail connections. For example, SnackFutures worked with Miami-based Craize to resolve manufacturing challenges, improving safety, productivity, and costs. This hands-on, collaborative approach is what sets them apart from other investors.Success stories: from urban legend to tech disruptionSnackFutures has invested in a wide range of startups, from brands like Urban Legend, which revolutionized fresh donuts with reduced calories and higher fiber, to tech-based solutions like Celleste Bio's cell-based cocoa and Torr's snack bar production technology. These investments highlight their strategic blend of supporting established brands and fostering breakthrough technologies. “We always want to see a path to real scale,” Gray emphasizes, focusing on markets with large growth potential.Global reach, local impactSnackFutures maintains a global remit, actively engaging in the U.S. and Europe while exploring opportunities in India and China. Their CoLab accelerator program has further extended their reach, offering startups not only funding but also invaluable guidance in scaling and accessing capital markets. As Gray points out, “It's about more than the money—it's about building the future.”Richie Gray's leadership and passion for innovation shine through in this episode. With a mix of investment expertise and a people-first approach, SnackFutures exemplifies how corporate venture arms can drive meaningful industry change. As Gray concludes, “If you're an innovative business in snacking or disruptive technology, we want to hear from you.” Find Richie on:LinkedIn: Richie GrayTwitter/X: @MDLZ Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Resilience in the Face of DoubtPaul Lê's journey with LaBelleVie is a testament to perseverance. From the start, skeptics doubted the feasibility of competing with industry giants like Carrefour and Monoprix. “Every six months, people told us we wouldn't survive,” Paul recalls. Yet, the company defied the odds, growing into a €100 million business with 600 employees. His advice? Trust customer behavior over financial fears. “We ran out of cash in 2017, but our growing customer base kept us motivated,” Paul shared.Innovation Fuels GrowthEmbracing technology has been pivotal for LaBelleVie. Paul highlighted the integration of AI and robotics as game changers, allowing for efficiency and scalability. “We're the first generation using robotics like in the movies,” he said, envisioning a future where technology reduces costs and improves margins. While some tasks remain human-centered, robotics will drive the next era of quick commerce.Sustainability Beyond BuzzwordsPaul is candid about the hype surrounding sustainability claims in the industry. He advocates for a pragmatic approach: build a successful business first, then address sustainability. “If you think about ESG on day one, you won't survive. But a large, impactful company can truly make a difference,” he emphasized. For startups, his advice is to focus on delivering quality products and exceptional service over crafting PowerPoint-perfect pitches.Advice for Aspiring EntrepreneursPaul's guidance for entrepreneurs centers on authenticity and customer focus. “Find your first 10 real customers—not friends or family—and make them repeat buyers,” he advised. For founders pitching ideas, he stresses the importance of substance over style: “Don't get lost in the buzzwords. Build something real and impactful first.” His belief in supporting diverse entrepreneurs further reflects his commitment to inclusive growth.Paul Lê's story is a masterclass in resilience, strategic innovation, and grounded leadership. His experiences demonstrate that with customer focus, technological foresight, and unwavering determination, startups can carve out their space—even in the most competitive industries. Find Paul on:LinkedIn: Paul LêTwitter/X: @paulichon Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Role of Open Innovation in Food ServicesSodexo has adopted a dual approach to innovation: internal initiatives and external collaborations. Internally, the company fosters creativity among its employees through programs like the Sodexo Global Challenge, where staff propose transformative ideas. Externally, Sodexo partners with startups, public institutions, and venture capitalists to stay at the forefront of technological and service innovations.“We work with startups, but also with public institutions and corporates to identify the right technology. Innovation is not only about tech; it's about articulating our ecosystem around it,” explains Alexandre.Circular Economy in ActionOne standout innovation from Sodexo's internal programs is a project in the Philippines that transforms used cooking oil into soap. This initiative not only provides soap to communities but also supports a circular economy model.“This is a great example of how we can have an impact on local environments and territories where we operate,” Alexandre notes, emphasizing the value of grassroots innovation.Reducing Food Waste Across the GlobeSustainability remains a top priority for Sodexo. Through the Waste Watch program launched in 2019, the company has set ambitious goals to reduce food waste in its kitchens by 50% by 2025. They leverage data and AI to measure waste, create low-waste recipes, and educate consumers.“AI helps us track waste left on plates and understand where waste is really produced. This allows us to improve processes and educate both chefs and consumers,” says Alexandre.Building Healthier Habits Through FoodSodexo also focuses on “food as medicine,” a concept aimed at improving health and longevity through better nutrition. Alexandre highlights the importance of offering balanced meals, educating consumers, and making healthier options visually appealing to encourage adoption.“We eat with our eyes before we taste, so healthier meals must look appealing. This helps us nudge consumers toward better choices,” Alexandre explains.Sodexo's innovative strategies demonstrate how large corporations can play a pivotal role in building sustainable food systems. Through collaboration, creativity, and technology, Sodexo continues to shape the future of food for millions of consumers globally. Find Alexandre on:LinkedIn: Alexandre LeboeufTwitter/X: @SodexoGroup Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The food sector stands at the crossroads of necessity and opportunity. Beatriz Jacoste, Director of KM ZERO Food Innovation Hub, shares her inspiring journey and vision for transforming global food systems. Here are the key insights from her conversation.Building a Community of Food HeroesKM ZERO brings together a diverse group of changemakers, from scientists and farmers to entrepreneurs and investors. These “food heroes” are united by a shared mission: creating sustainable, impactful solutions. Beatriz explains, “We need to bring big food into the conversation... We're obsessed with convincing the unconvinced.” This collaborative approach ensures that stakeholders across the value chain, including large corporations, align toward meaningful change.Focusing on Soil RegenerationWhile cutting-edge trends like molecular farming grab headlines, Beatriz emphasizes the importance of “less sexy” innovations, such as soil regeneration. Healthy soils not only yield better crops but also help combat climate change. She warns, “We've lost 70% of biodiversity and 50% of topsoil, which directly impacts human health.” Reviving these ecosystems can reduce greenhouse gas emissions and create more nutritious food.Educating Future GenerationsKM ZERO's Gastro Genius program empowers children to tackle food challenges creatively. Through initiatives like designing the hamburger of 2050, younger generations are inspired to think critically about sustainable practices. Beatriz highlights the importance of this work: “If we don't involve the next generation, we're just wasting time designing solutions they'll have to implement without context.”Accelerating Change Through CollaborationKM ZERO's think tanks and summits bring stakeholders together to break bottlenecks and reach consensus on sustainable practices. Their Fooduristic report showcases best practices and inspires companies to replicate them. “We need companies copying each other to accelerate change,” Beatriz urges. These events also provide startups with critical exposure and funding opportunities, bridging the gap between innovation and implementation. Find Beatriz on:LinkedIn: Beatriz Jacoste LozanoTwitter/X: @BeatrizJacoste Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Food tech is rapidly transforming how we grow, produce, and consume food, and at the forefront of this revolution is PeakBridge Ventures. During the recent podcast with Nadav Berger, founding partner of PeakBridge Ventures, we explored the cutting-edge trends shaping this dynamic sector. Here are the five biggest takeaways from our conversation.The Shift Toward Alternative ProteinsAlternative proteins have been a hot topic in food tech, and Nadav emphasized their importance for sustainability. “The revolution is here, and it has to happen because we don't have the land and water to grow more animals,” he explained. While the initial hype led to a saturated market, only the strongest companies are scaling effectively. Nadav highlighted that achieving global adoption depends on the scalability and affordability of these innovations.Investing in Ingredients: A Winning StrategyWhen it comes to food tech investments, focusing on ingredients often yields the most promising results. Nadav noted, “Most exciting exits in food tech are in the ingredient space.” Startups working in B2B, particularly in scalable technologies like plant-based flavor and texture enhancements, are well-positioned to succeed. This focus on foundational innovations creates opportunities for both investors and big industry players.Building Bridges Between Startups and Industry GiantsCollaboration with established players like Nestlé or Danone is vital for startups aiming to scale. Nadav explained, “In food, it has to do with scale… to serve millions of consumers, you need production, safety, regulation, and distribution.” Startups often lack these resources, which is why partnerships are crucial. PeakBridge Ventures acts as a bridge, connecting startups with the expertise and networks they need.The Human Factor in Investment DecisionsFor Nadav, investing is deeply personal. “At the end of the day, it's all about the people,” he shared. Understanding the values and motivations of entrepreneurs is essential for long-term collaboration. Nadav even shared a story about how a lunch meeting helped him decide whether to partner with an investor, underscoring the importance of personal connection in professional relationships.The Future of Food Tech is in EuropeEurope is a hub for groundbreaking food tech research, boasting strong academic institutions and innovative companies. “Europe is amazing because the science and R&D are very deep,” Nadav remarked. With PeakBridge's focus on seed-stage investments in Europe, the region is poised to lead in areas like alternative proteins, sustainable ingredients, and food system innovation.    Find Nadav on:LinkedIn: Nadav BergerTwitter/X: @PeakBridge Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Why We Need Alternative ProteinsThe environmental impact of traditional protein sources is immense. As Sirli explains, “Producing protein from animals is very environmentally demanding and inefficient.” With global meat consumption on the rise, alternative proteins offer a sustainable way to meet nutritional needs while mitigating climate change. Whether it's plant-based, fermented, or cultivated, these new protein sources are designed to complement traditional ones, making food production more eco-friendly.The Mycoprotein AdvantageOne of the most promising innovations in alternative proteins is mycoprotein, derived from fungal mycelium. Sirli highlights its benefits: “We don't need any arable lands or depend on climate conditions. It's a controlled process that can happen anywhere.” This scalability and resilience make fermented proteins an exciting solution for global food security.Overcoming Taste Challenges in Plant-Based ProteinsTaste remains a significant barrier in the adoption of plant-based proteins. According to Sirli, “Plants have distinctive flavor properties, and no one wants their meat alternative to taste like pea or soy.” Exciting advancements, like gene editing and bioprocessing to remove unwanted flavors, could revolutionize sensory experiences, making plant-based products more appealing to consumers.Navigating Regulatory and Cost BarriersEurope's stringent regulations present hurdles for FoodTech startups. “Everything that hasn't been consumed before 1997 must go through approval by EFSA,” Sirli shares. Combined with high production costs, especially for technologies like cultured meat, startups face significant challenges. However, partnerships with governments and existing facilities can ease these burdens, fostering innovation.Collaborating for FoodTech SuccessFor startups in the alternative protein space, collaboration is key. Sirli emphasizes, “One of the critical things is intellectual property. Startups need to ensure they retain ownership when working with large corporations or research organizations.” Balancing partnerships with IP protection ensures long-term growth and innovation. Find Sirli on:LinkedIn: Sirli RosenvaldFunki: funki.ee Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From understanding sensory memories to creating products that resonate with consumers' emotions, Mario reveals how neuroscience is shaping the future of food. Here are five key insights from our conversation.How Tradition Shapes Our Taste PreferencesOne of the central ideas Mario shared was how deeply tradition and memory shape our taste preferences. “Even if you don't want to talk about tradition as a good value, think of it as habit and memory,” Mario explains. Neuroscience in food innovation helps brands understand the ways our memories and traditions impact our preferences. This insight allows companies to develop products that resonate emotionally with consumers, creating more meaningful connections to their brands.The Science of Sensory Memory in FoodMario highlighted how neuroscience can break down the elements of sensory memory, a critical factor in food innovation. He says, “We can put a number on how the brain interacts with food from a familiarity standpoint.” By understanding these responses, brands can identify which ingredients or flavors connect positively with consumers, and which might need adjustment to gain acceptance. This is the science behind creating memorable, repeatable food experiences that align with consumer habits.Using Neuroscience to Nudge Healthier EatingChanging eating habits is no easy feat, but neuroscience in food innovation can offer a solution. Mario shared how Thimus works with brands to use data-driven insights to gently encourage consumers toward healthier choices. “The idea of converting people to healthier food is valid, but they don't change because it doesn't taste good or click with them,” he notes. By aligning taste with emotional resonance, Thimus helps brands make healthier options more appealing, paving the way for better eating habits.Leveraging Nostalgia for Product AcceptanceMario introduced the concept of “food nostalgia,” where familiar aromas or flavors evoke memories, making new products feel more comfortable and enjoyable. “Sometimes food nostalgia is not about the product being good but the context it reminds people of,” Mario explains. For brands, understanding these cues is invaluable for creating products that feel like home and promote positive emotions, which are essential for product acceptance in new markets.The Future of Personalized Food ProductsLooking ahead, Mario envisions a future where food products are tailored more closely to specific cultures and preferences. “This industry is not yet designed to be flexible, but it will have to adapt,” he says. Advances in AI and neuroscience will enable brands to customize flavors and experiences for diverse consumers, meeting demands for cultural and sensory relevance. The goal is to create foods that people connect with naturally, ensuring that brands stay relevant in an increasingly competitive market. Find Mario on:LinkedIn: Mario UbialiYouTube: @thimus8594 Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Building Long-Term Relationships with StartupsClaire Houry emphasizes the importance of building close, long-term partnerships with startups, noting that Ventech aims to support companies from early stages all the way to exit. "We invest early and want to be partners from day one," she says, highlighting Ventech's pan-European reach, with teams stationed in major tech hubs across Europe. This regional presence enables Ventech to work closely with founders, fostering trust and collaboration over time.The Power of Preparation in Exit StrategiesAccording to Claire, preparing for an exit starts from day one. In her view, startups should understand that "there will be an exit scenario at some point," and it's critical to prepare well in advance. By building relationships within the ecosystem and positioning themselves as acquisition-ready, startups increase their chances of successful exits. "You are being acquired, not for sale," Claire says, explaining the philosophy of strategically aligning with potential acquirers instead of openly looking for a buyer.Navigating Profitability in B2B SaaS VenturesClaire shares that Ventech's approach allows for financing losses in the early stages, but with a clear path to profitability. In her words, “We look at unit economics – customer acquisition costs, net retention rates – rather than pure profit in the early days.” This focus ensures that Ventech invests in companies that, although they may be unprofitable at the start, are set up for sustainable growth and profitability in the long term. For her, companies generating 30-40 million euros annual recurring revenue (ARR) should be nearing profitability, which she sees as a natural milestone for growth-focused ventures.Unique Challenges and Opportunities of the European Tech MarketEuropean tech investment has distinct characteristics, from regulatory landscapes to market size. Claire explains that European funds tend to be smaller and that “risk is linked to reward,” with exits often smaller in value compared to the U.S. However, she is optimistic about Europe, especially with the rise of new technology and regulatory-driven opportunities. "We have a responsibility to build global leaders," Claire asserts, emphasizing Ventech's commitment to identifying and supporting ambitious founders who want to expand internationally.The Impact of Regulation on Innovation and GrowthRegulation in Europe, according to Claire, drives innovation in certain sectors, especially B2B SaaS. She gives the example of Prewave, an Austrian company focused on supply chain risk intelligence, which addresses growing compliance demands in the European market. "In sectors like supply chain and ESG, regulation creates new business opportunities," Claire notes. For her, regulatory demands in Europe offer a competitive edge by pushing companies to innovate in ways that U.S. firms often follow. --Find Claire on:LinkedIn: Claire HouryVentech's Newsletter: typeform.com/to/LQk75Mmz Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Power of Founder-Market FitOne of the highlights from Tim Schumacher's conversation is his strong belief in "founder-market fit." Unlike product-market fit, which focuses on the product's place in the market, founder-market fit is about the founder's connection and passion for the problem they're solving. Tim says, “I've always been better at scaling things rather than building from scratch." This mindset guided him in creating saas.group, where he buys established companies and scales them. Founder-market fit, he believes, is crucial for founders to thrive and stay motivated.Saas.group: A Unique Model for Scaling StartupsTim's approach with saas.group is different from the typical venture capital model. Instead of funding high-growth startups, saas.group acquires small, profitable SaaS companies and scales them. “We're not a VC; we acquire 100 percent of the company,” Tim explains. This model allows founders to cash out and move on to new projects, while saas.group focuses on improving and scaling the acquired companies. His strategy highlights an alternative path for bootstrapped SaaS companies to achieve long-term growth without the traditional pressures of venture capital.Climate Investment Through the World FundApart from SaaS, Tim is also a founder of World Fund, a European climate-focused VC that invests in early to mid-stage startups with high decarbonization potential. “If it decarbonizes and does so heavily, that's a topic we like to look at,” he shares, explaining World Fund's criteria. This venture reflects Tim's passion for applying his software expertise to the climate crisis, investing in innovations that reduce emissions and promote sustainability. His insights here show the potential for tech to drive impactful climate solutions.The Role of ESG in Today's StartupsTim emphasized the importance of environmental, social, and governance (ESG) practices in any business. While ESG compliance is increasingly required, especially in VC-backed companies, Tim believes it's just as important to look at the impact of the business model itself. “A company can have high ESG ratings and still be detrimental to the planet,” he points out. For Tim, it's essential that businesses not only comply with ESG but also genuinely align with sustainable and ethical practices to build a lasting positive impact.Supporting Indie Makers and BootstrappersTim has a deep respect for indie makers and bootstrapped founders, often those who build solid products on limited resources. “There are tens of thousands of great founders out there who just need an exit path,” he notes. saas.group's model offers this by acquiring these companies and scaling them further. This approach resonates with Tim's experience as a founder who values sustainable growth over flashy, high-risk ventures. Through saas.group, he's creating a supportive ecosystem for bootstrapped SaaS startups to thrive long-term. --Find Tim on:LinkedIn: Tim SchumacherEmail: tim@saas.group // tim@worldfund.vc Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Building Impact with IntentionalityLinn-Cecilie emphasizes that impact investing requires intentionality and measurability. According to her, “You can do a lot of impact investments unintentionally, but if you don't have the intentionality there, it can be hard to call it real impact.” LUMO Labs, where she currently works, uses intentionality as a core part of their investment thesis. They measure both the financial returns and impact KPIs, ensuring that each investment stays true to its impact goals over the long term.This intentional approach is key in climate tech as the sector grows rapidly. As Linn-Cecilie notes, the impact investing market has reached “1.16 billion dollars” and is set to expand 20% yearly, showing how intentional impact is becoming the new normal in the investment world.Scaling Beyond Local BoundariesWith a primary focus on early-stage investments, LUMO Labs actively encourages startups to scale beyond their local markets. Linn-Cecilie points out, “Our whole thesis is to take these companies and make them go out of their own market as soon as possible.” For climate tech and impact-focused startups, scaling is often essential to reach global markets and make a measurable impact.By leveraging networks in the Nordics, Baltics, and beyond, Linn-Cecilie's team at LUMO Labs helps startups overcome geographic and cultural barriers, setting them up for global success. This ability to bridge regions is what makes LUMO Labs' impact investing approach truly valuable.Emphasizing Value-Driven EntrepreneurshipLinn-Cecilie shares that many Nordic founders tend to prioritize values over profit. She notes, “To build the biggest and the best companies, you need to be driven by something else than profit.” This value-driven approach is increasingly prominent in Norway and the Nordic regions, where impact and sustainability are core parts of the entrepreneurial mindset.This shift toward values is especially beneficial in the climate tech space, where creating a positive impact is integral to the company's mission. Startups in this ecosystem aren't just focused on financial growth; they aim to create real-world change, which aligns with LUMO Labs' focus on investing in sustainable urban solutions.Collaborating with Tech Transfer Offices (TTOs)One unique aspect of Linn-Cecilie's work at LUMO Labs is collaborating with Tech Transfer Offices (TTOs) at universities to identify and develop early-stage tech innovations. She explains, “We invest very early, so we can do pre-seed and up to late-seed, often with projects coming directly out of TTOs.”Working closely with TTOs allows her team to invest in cutting-edge technologies that address climate and urban challenges. These partnerships bring academic innovations to market faster, enabling climate tech startups to build solutions that are not only technologically advanced but also deeply impactful.Supporting Founders Beyond CapitalLinn-Cecilie highlights how LUMO Labs strives to support founders beyond mere financial investment. She states, “It's not always a pitching competition; there is space for conversations.” Her firm places a strong emphasis on mentorship and availability, with Linn-Cecilie herself often meeting with founders just for a chat, even if no investment is immediately involved.This approach is especially encouraging for early-stage startups, who may feel intimidated by VCs or overwhelmed by their financial needs. Her advice for founders? Don't be discouraged by a “no” from VCs—often, it's about alignment rather than company quality. LUMO Labs aims to foster an ecosystem where startups can thrive with the right support, not just funding. --Find Linn-Cecilie on:LinkedIn: Linn-Cecilie LinnemannInstagram: @linnlinneFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Evolving Norwegian Startup EcosystemThe Norwegian startup ecosystem has experienced rapid growth in recent years, especially in early-stage investments. Cecilie Skjong, an investment manager at Skyfall Ventures, shared her journey in the Nordic tech scene, highlighting how Norway's market has become a magnet for both local and international investors. “Over the past decade, there's been a real boom in early-stage investments here in Norway,” she noted, pointing to an increase in funding and support structures for tech startups.Investing in Teams Over ProductsAt Skyfall Ventures, the investment focus centers on founders and their teams more than anything else. Cecilie emphasized, “When you're investing at the pre-seed or seed stage, it's almost all about the team and their vision.” Early-stage investments come with many unknowns, and for Skyfall Ventures, the founders' commitment and passion are paramount. This focus on team dynamics reflects Norway's unique, people-first investment culture.Norway's Generalist Approach to InvestmentSkyfall Ventures embraces a generalist investment strategy, supporting companies across various sectors, from e-commerce to climate tech. “Our common denominator is software or software-enabled hardware,” Cecilie explained. This approach allows them to back a diverse range of startups, fueling innovation across different fields within the Norwegian startup ecosystem. By not limiting themselves to one niche, they provide crucial support to companies that might otherwise struggle to gain traction.Building Global from Day OneNorway's small population size encourages startups to think internationally from the start. Cecilie highlighted that Skyfall encourages founders to scale globally early on, given the limited local market. “Companies that embrace a global mindset early are seeing the most success,” she shared, underscoring Norway's competitive advantage. By targeting international markets, Norwegian startups can accelerate growth, making the region a global leader in tech innovation.The Future of Female Entrepreneurship in NorwayDespite Norway's reputation as a progressive country, female-led startups still receive less funding than their male counterparts. Cecilie discussed how Skyfall is committed to supporting female founders, noting recent investments in companies led by talented female CEOs and engineers. “We're not investing in them because they're female founders, but because they're exceptional,” she emphasized. Skyfall's commitment to diversity and inclusivity is a vital part of its mission to create a more balanced Norwegian startup ecosystem.--Find Cecilie on:LinkedIn: Cecilie SkjongSkyfall Ventures website: skyfall.vcFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Embracing the Global Startup EcosystemBjörn's journey from Minneapolis to the Nordic tech scene has been anything but ordinary. Moving from the U.S. to Estonia and then Norway, he has worked with Fortune 500 companies and ventured into the tech world. His story highlights the importance of cross-border collaboration in tech ecosystems. “I moved to Estonia to help launch and scale a FinTech platform, and now I'm fully immersed in the tech scene in Oslo,” Björn shared. His experiences emphasize how global exposure can significantly impact startup success and innovation.The Power of Community in StartupsOne of the strongest themes throughout Björn's career is the role of community in the startup world. From his time leading Startup Extreme, where networking was intertwined with extreme sports, to his current efforts as Marketing Director at Hokkaido Innovation Week in Japan, he believes that community is vital for success. “I like meeting new people. I like hearing what their story is, and I intuitively want to support them,” Björn said. His natural ability to build and nurture relationships has been crucial in every project he's taken on.Pivoting and Adapting to Market TrendsBjörn's ventures are a testament to the necessity of pivoting in business. He shared his experience with Databutton, a company that originally wasn't AI-focused but adapted quickly when OpenAI's API was released. “We made a pretty heavy pivot into the AI space,” Björn explained, demonstrating how staying agile and ready to adapt to industry changes can keep a startup on the cutting edge.Learning from Failures in the Gaming IndustryBjörn candidly discussed a gaming startup he worked on that didn't succeed. Reflecting on why it failed, he pointed to a lack of experience in the gaming sector and an underestimation of product quality expectations. “We underestimated the level of quality you need to produce, even just as a beta product,” he said. His openness about failure is a reminder that every setback provides valuable lessons that contribute to future success.The Intersection of Art and TechnologyCurrently, Björn serves as the Chief Commercial Officer at Atelie.Art, a platform for professional artists to sell their work. He sees it as a natural blend of his entrepreneurial spirit and passion for art. “We've created a marketplace for professional artists, vetted by an evaluation committee,” he noted. By applying tech solutions to the art world, he's building bridges between artists and buyers, proving that tech can disrupt even the most traditional industries.--Find Björn on:LinkedIn: Björn LapakkoTwitter/X: @LapakkoFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Power of Referral-Based HiringHåkon Høgetveit believes that referral-based hiring is the most effective recruitment strategy for modern businesses. Traditional methods, relying on cold applications, are becoming obsolete, especially in tight-knit communities like Oslo. “People don't apply for jobs the way they used to. They hate the forms, they hate the black-box experience,” says Håkon. He emphasizes that recruiting through trusted networks leads to more reliable and successful hires, a lesson he learned firsthand from building companies. Vouch capitalizes on this, creating a platform that systematizes referrals, providing a seamless experience for employers.AI Enhances but Doesn't Replace the Human TouchAI is increasingly playing a role in recruitment, but Håkon stresses the importance of maintaining a human element. “AI writes job ads, crafts cover letters, even screens candidates,” he notes. However, he sees the risk of losing the human connection, which can negatively impact hiring. At Vouch, they use AI to optimize processes but ensure that trust remains the key factor. “People still hire people they trust,” Håkon adds, emphasizing that Vouch blends technology with personal connections to create an ideal hiring platform.Why Traditional Application Systems Are FailingHåkon explains how the job application process has become tedious for both applicants and companies, especially as the market becomes flooded with unqualified candidates. “We're seeing companies overwhelmed by hundreds of applications, many of them not qualified,” he explains. AI tools can even spam these systems, creating a backlog of applications that are often ignored. By focusing on referral-based hiring, Vouch eliminates these issues and helps companies hire with confidence. The platform ensures only relevant, pre-vetted candidates are considered.Building a Community-Centric Business ModelHåkon's entrepreneurial journey has always involved community-building. With Vouch's referral-based hiring model, he's fostering a network of trusted relationships that fuel recruitment. “We're building a user base of people referring people they know and trust,” he says. This community focus doesn't just streamline hiring; it creates a more supportive and dynamic ecosystem. Whether it's supporting fellow founders in Oslo or investing in other startups, Håkon is dedicated to strengthening the entrepreneurial network, which is essential for success in smaller startup hubs like Oslo.Challenges of Entrepreneurship in NorwayAs a founder in Norway, Håkon has faced challenges related to taxation and regulation, particularly around startup exits. "The Norwegian tax model is challenging for founders, especially when wealth is tied up in startups," Håkon explains. The wealth and exit tax system can make it harder for entrepreneurs to reinvest in their businesses, affecting growth. Despite these obstacles, Håkon remains hopeful, thanks to efforts from local organizations and initiatives that are working to improve conditions for startups in Norway. He believes in the importance of a supportive ecosystem to help founders navigate these difficulties. Find Håkon on:LinkedIn: Håkon HøgetveitWebsite: vouch.careersFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

A Deep Dive into Matt's Professional BackgroundMatt started his career as a venture capitalist at Condé Nast's corporate venture fund, where he gained invaluable experience in high-stakes investments. “I cut my teeth really in the deep end of VC, working with high-growth companies like Farfetch and Vestiaire Collective,” Matt shared. This exposure shaped his understanding of growth and business strategy, setting the stage for his entrepreneurial ventures.The Birth of "The Lunicorn" and How It Paved the Way for Startup SuccessAfter leaving VC, Matt founded The Lunicorn, a media brand focused on creating engaging content around technology and entrepreneurship. He quickly pivoted from his original vision to meet market demands, eventually building the company into a multi-million dollar business. “We followed the money, and it led us to building white-label content for giants like Microsoft and Danske Bank,” Matt explained. Despite its success, The Lunicorn was sold during the early days of the pandemic, a move that came with both challenges and new opportunities.Reversing an Acquisition: A Rare but Strategic MoveIn a rare twist, Matt bought back The Lunicorn less than a year after selling it due to shifting business strategies on the buyer's end. He explained, “They offered me a CMO role, but it was completely off-target for what I wanted to do. So, I saw an opportunity to regain control and chart a new course.” This experience highlights Matt's adaptability and deep understanding of when to pivot for long-term gains.Pursuing Olympic Dreams: The Entrepreneurial Spirit Translated to SportsAfter selling The Lunicorn, Matt channeled his energy into a new challenge: training to represent South Africa in cross-country skiing at the Winter Olympics. “I Googled, ‘Is it possible to qualify for the Olympics in three years?' and saw it as a startup-like opportunity,” he recounted. By applying the same discipline and focus that fueled his entrepreneurial success, Matt is now on track to compete in the World Championships.Storytelling as a Superpower for EntrepreneursThroughout the podcast, Matt emphasized the power of storytelling in building a brand and connecting with audiences. “It's not just storytelling; it's story selling,” he said. This ability to convey his journey compellingly has been instrumental in his career, making him a sought-after speaker and coach. His advice for founders? “Always be pitching. Always be raising. Every conversation can be an opportunity if you frame it the right way.” Find Matt on:LinkedIn: Matt C SmithWebsite: mattcsmith.comFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Combining Sports and Digital ExperiencesPlayfinity, under the leadership of CEO Pippa Boothman, has taken a unique approach to keeping kids active. The company focuses on blending sports with digital experiences to encourage children to engage in physical activity. This idea was born out of the founders' personal experiences, observing their kids transition from hours of physical play to screen time. Playfinity's solution? Active gaming. By using gamification techniques, they have managed to create an engaging platform that motivates kids to stay active.Digitized Sporting EquipmentPlayfinity's product offering includes digitized sporting equipment that connects to a free app full of games. This allows kids to challenge themselves, play with others around the world, and even create leaderboards and avatars. The aim is not to create elite athletes, but to encourage kids to play more and play more often. Pippa explains, "There's a ton of sports tech for the 2 percent of kids that take the elite track. There's nothing for the 98 percent of kids who just want to have fun and who are at the biggest risk of dropping out."The Power of GamificationPlayfinity's approach leverages the power of gamification to motivate kids to stay active. Pippa notes that the language kids understand today is technology and gamification. By using these tools, Playfinity is helping combat the global challenge of youth inactivity, which has significant physical and mental health implications. The company has successfully gamified physical activity, making it more appealing to the younger generation.Overcoming ChallengesAs a small company operating in the massive sectors of gaming, technology, and sports, Playfinity has faced its fair share of challenges. One of the biggest hurdles has been raising funds in a challenging economic climate. However, despite these difficulties, the company has managed to achieve significant milestones, including launching four products and gaining users in over 21 countries.The Future of PlayfinityLooking ahead, Playfinity is excited about the potential of digitization in sports. Despite being early in this journey, the company is optimistic about the role technology will play in promoting physical activity among kids. As Pippa puts it, "In five years, there's going to be so much digitization in sports...soon it's going to be a much bigger category for the consumer." With this vision, Playfinity is set to revolutionize how kids engage in physical activity. Find Pippa on:LinkedIn: Pippa BoothmanFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantiniBe sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

A Journey of Innovation in FinTech: Véronique Steiner's VisionVéronique Steiner's career in fintech showcases the sector's dynamic growth and her entrepreneurial drive. Since joining J.P. Morgan six years ago to establish the FinTech and e-commerce segment, Véronique has played a crucial role in overseeing J.P. Morgan's fintech, media, telecom, and payments services across Europe, the Middle East, and Africa. Her leadership extends from supporting traditional banks to nurturing emerging fintechs. "We like to say we're the bank behind the banks and the FinTech behind the FinTech," she notes, underscoring her pivotal role in driving innovation and building a successful business from scratch.Building a FinTech Powerhouse from the Ground UpJ.P. Morgan recruited Véronique to harness Europe's robust fintech ecosystem. “We were covering large U.S. tech companies, but Europe had a strong fintech link,” Véronique explains. Establishing a successful segment required assembling a skilled team and implementing strong governance to manage the high-risk fintech environment. Today, her team of 25 experts navigates various aspects of fintech and e-commerce, from regulatory compliance to managing inbound subsidiaries for global players. This strategic approach is vital for navigating the complex payments and fintech landscape.J.P. Morgan's Strategic Edge in FinTech InnovationJ.P. Morgan's competitive advantage is rooted in its commitment to innovation and substantial technology investments. Véronique highlights, “We're one of the only banks that invests billions annually in innovation. This allows us to stay at the forefront and support our clients with cutting-edge solutions.” This forward-thinking strategy is evident in J.P. Morgan's European expansion, where it has solidified its presence. “Europe is our second biggest market,” Véronique notes, emphasizing recent investments in France and beyond. “We're growing rapidly, continuing to invest and innovate.”FinTech Trends and the Rise of Banking as a Service (BaaS)The fintech sector is diverse, spanning cross-border payment solutions to insurtech innovations. Véronique Steiner explains, “FinTech covers everything from payments to financial technology services. Our role is to support clients across various fintech sectors, including cross-border payments and acquiring.” A notable trend is the increasing interest among traditional companies in transitioning to fintech roles themselves. “We're seeing more corporates wanting to become payment service providers to maintain control over their data and consumer interactions,” she notes. Additionally, the rise of Banking as a Service (BaaS) presents transformative opportunities. Véronique elaborates, "It's about allowing businesses to leverage our licenses and infrastructure,” enabling them to offer financial services while sidestepping regulatory complexities.Commitment to Diversity and Philanthropy in FinTechVéronique Steiner's dedication to advancing diversity in fintech is evident through her involvement in the Rise Up and Amplify program at Money 2020, which supports individuals from diverse backgrounds in the payments industry. J.P. Morgan's philanthropic initiatives in France, aimed at supporting women founders and educational programs, reflect a broader commitment to social responsibility. “We're investing not just in business but also in the development of the French population,” Véronique affirms. Looking ahead, she emphasizes J.P. Morgan's continued support for startups and innovators, encouraging engagement through conferences or LinkedIn for potential partnerships.Véronique Steiner's dedication to advancing diversity in fintech is evident through her involvement in the Rise Up and Amplify program at Money 2020, which supports individuals from diverse backgrounds in the payments industry. J.P. Morgan's philanthropic initiatives in France, aimed at supporting women founders and educational programs, reflect a broader commitment to social responsibility. “We're investing not just in business but also in the development of the French population,” Véronique affirms. Looking ahead, she emphasizes J.P. Morgan's continued support for startups and innovators, encouraging engagement through conferences or LinkedIn for potential partnerships. Find Véronique on:LinkedIn: Véronique SteinerTwitter/X: @jpmorgan Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Power of Ambition in Scaling VivaTech Julie Ranty emphasizes the importance of ambition in scaling Viva Technology from its inception. "We were reaching for the stars right from the beginning," she said, reflecting on the initial goal to make VivaTech a global event. This ambition attracted top-tier speakers, companies, and innovations, helping to establish VivaTech as the largest European Tech event. Starting with 40,000 attendees in 2016, Viva Technology now hosts over 150,000 participants.Embracing AI and InternationalizationOne of the crucial strategies for VivaTech's success was making it an international event. Julie highlighted, "Tech is a very global ecosystem," which necessitated attracting international investors and participants. She also discussed how AI is becoming a driving force in the French Tech ecosystem, thanks to initiatives like Station F and policies from French President Emmanuel Macron. This global and AI-focused approach significantly contributed to VivaTech's rapid growth.Transition from Event Management to Founding PollenAfter seven years of leading VivaTech, Julie decided to start her own venture. "I wanted to start my own company and go on the other side of the fence," she explains. This transition was driven by her passion for education and helping people understand and adapt to the rapidly changing world. Pollen, her new company, focuses on providing live, cohort-based training to ensure impactful learning experiences.Importance of Continuous Learning and Soft SkillsJulie underscores the importance of continuous learning, especially in the fast-evolving tech industry. "Skills have a very short lifespan now," she notes, emphasizing that ongoing education is crucial. Pollen offers courses in both hard skills, like AI and sales methodologies, and essential soft skills. "Empathy, critical thinking, and creativity are crucial to differentiate yourself from machines," she says, highlighting the increasing relevance of these skills.Building a B2B-Focused Education PlatformPollen's unique approach targets companies, offering them the opportunity to distribute learning credits to their employees as a perk. This B2B model differentiates Pollen from other education platforms. As Julie explains, "we co-create trainings with our partners to match their business goals." By focusing on the needs of both startups and large corporations, Pollen ensures that its training programs are relevant, actionable, and highly impactful.Julie's journey from managing a leading Tech event to founding an innovative education platform showcases her visionary leadership and commitment to continuous learning. As she continues to develop Pollen, it's clear that her contributions to the tech and education sectors will remain significant. Find Julie on:LinkedIn: Julie RantyTwitter/X: @JulieRantyFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini---Be sure to follow us on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Recorded live at VivaTech 2024 in Paris, we sat down with Paola Telfer, founder and CEO of Sens.ai. Sens.ai is at the forefront of mental wellness technology, using innovative AI solutions to transform how we approach mental health. This interview highlights Paola's journey, her groundbreaking product, and the future of mental wellness technology.The Inspiration Behind Sens.aiPaola Telfer's journey into mental wellness technology began with a personal crisis following a motor vehicle accident. She saw gaps in the market regarding mental health solutions and decided to bridge these gaps. “I realized that there were subtle levels of mind in your subconscious that were difficult to access precisely,” she explains. This realization led to the development of Sens.ai, aiming to make these transformative tools accessible to more people.Innovative Neurofeedback TechnologyOne of the core components of Sens.ai is its neurofeedback technology. Users wear a headset and use a mobile app that transforms their biological signals, like heart rate and brain waves, into music and visuals. Paola shares, "It's like a mirror for your mind, guiding you to deeper states of consciousness where you can rewire your stories." This technology allows users to engage in deep mental exercises that can rewire their brains for better mental health.Bridging Medical and Consumer MarketsWhile neurofeedback devices have existed in the medical space, Sens.ai aims to make this technology consumer-friendly. Paola emphasizes, "We wanted to redesign the electrodes entirely to make it super easy to use, with no paste in your hair, and seconds to get the signal going." This user-centric approach ensures that the technology is accessible and effective for everyday use.The Role of AI in Mental WellnessSens.ai incorporates advanced AI to enhance the accuracy and effectiveness of its mental wellness technology. Paola highlights the importance of a clean data set for applying AI effectively. "We had to make sure the integrity of the data set was absolutely critical," she notes. AI not only improves the precision of neurofeedback but also personalizes the user experience by adapting to individual needs.Future Directions and Ethical ConsiderationsLooking ahead, Sens.ai aims to expand its reach and impact. The company is raising a $20 million Series A to scale its operations. Additionally, Sens.ai is exploring group coherence, where multiple users can synchronize their brainwaves and heart coherence for enhanced group dynamics. On ethics, Paola stresses the importance of transparency and simplicity in handling user data. “Your data should never harm you,” she assures, emphasizing the company's commitment to privacy and ethical AI use. Find Paola on:LinkedIn: Paola TelferTwitter/X: @Paola Telfer Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow us on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Recorded live at VivaTech 2024 in Paris, this podcast episode features Dr. Olivia Lesslar. She is a leading expert in integrating technology and medicine. Dr. Lesslar shares her journey from traditional medicine to the tech industry, highlighting her work in psychoneuroimmunology - the term used to describe the interactions between one's emotional state, nervous system function, and immune system - and medical innovation.Early Medical Career and Unique InterestsDr. Olivia Lesslar began her medical career in Australia, where she trained as a medical doctor. Her interest in unconventional areas of medicine, such as the "tail ends of the bell curve," set her apart early on. "I was interested in the tail ends of the bell curve because that's where you're going to find innovation," she explains. This curiosity led her to explore lifestyle and functional medicine, eventually drawing her toward psychoneuroimmunology.Introduction to PsychoneuroimmunologyPsychoneuroimmunology, which intersects psychology, behavioral sciences, the nervous system, immunology, and hormones, became a focal point for Dr. Lesslar. She describes it as "the hard science behind the soft science of mind-body medicine." This field resonated with her holistic approach to patient care, where she considered emotional and psychological factors alongside physical symptoms.Bridging the Gap to TechnologyDr. Lesslar's transition into the tech industry was serendipitous. Her unique perspective on problem-solving aligned well with tech entrepreneurs. "I look at problems differently, and funny enough, tech entrepreneurs look at problems differently," she shares. This alignment led to her involvement with various tech ventures, including an accidental venture partner role with Sustainable Alpha and her position as science director for Sens.ai.Embracing AI, Psychoneuroimmunology, and InnovationAlthough new to AI, Dr. Lesslar quickly saw its potential in healthcare. Surrounded by experts, she delved into AI's applications in medical practice. She highlights, "AI has been really helpful in trying to aggregate and distill all that information in a way that's palatable to practitioners and patients alike." Her ability to bridge medical knowledge with tech innovation became a valuable asset in her career.Ongoing Contributions and Future DirectionsToday, Dr. Lesslar continues to innovate at the intersection of medicine and technology. Her work spans multiple companies and projects, all aimed at improving patient care through advanced medical technologies and holistic approaches. Reflecting on her journey, she emphasizes the importance of integrating diverse expertise to drive meaningful progress in healthcare. Find Olivia on:LinkedIn: Dr. Olivia LesslarTwitter/X: @DrOliviaLesslarFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini Be sure to follow us on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Origins of Ircam Amplify and Its MissionAs CEO, Nathalie Birocheau begins by introducing Ircam, a renowned French institution founded 40 years ago by Pierre Boulez. "Ircam was created to imagine a place where musicians, composers, scientists, and engineers could work together to invent the future of music," Nathalie explains. This innovative environment has been instrumental in advancing audio technology and contemporary music.Founding Ircam AmplifyTo bridge the gap between research and market needs, Nathalie co-founded Ircam Amplify five years ago. "Ircam Amplify is a private company focused on creating innovative products and services inspired by Ircam's expertise." Consequently, the goal is to develop market-centric solutions that address real-world problems in the audio industry. Moreover, by leveraging Ircam's extensive knowledge and experience, Ircam Amplify aims to deliver practical and impactful advancements in audio technology.Practical Applications of Audio Innovation TechnologyUnder Nathalie's leadership, Ircam Amplify continues to develop various audio technologies for the music industry. "We've created solutions for tagging music catalogs, verifying track quality, and detecting undeclared covers." One notable innovation is a tool that shortens music tracks while preserving artistic intent, making them suitable for radio play.Partnering with Industry LeadersIrcam Amplify collaborates with leading brands like Louis Vuitton, seamlessly integrating audio technology into their products. As Nathalie explains, "we are the sound partner for Louis Vuitton's connected objects, ensuring a holistic approach to audio that enhances the user experience." Furthermore, this partnership shows how audio innovation can elevate brand desirability and product differentiation. As a result, the collaboration showcases the potential of advanced audio solutions. It also highlights the importance of sound in creating a compelling consumer experience.Addressing AI's Impact on Music through Audio InnovationNathalie discusses the development of an AI-generated music detector, responding to the influx of AI-created content. "Our algorithm can detect tracks created by AI, providing transparency for consumers and tools for the music industry to manage their catalogs." This innovation highlights the need for transparency and quality in the evolving landscape of music technology. Find Nathalie on:LinkedIn: Nathalie BirocheauTwitter/X: @NBirocheauFind Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini----Be sure to follow us on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Journalism to Tech Event LeadershipOmid Ekhlasi began his career as a journalist before transitioning into marketing. This background equipped him with a unique perspective on storytelling and audience engagement. He explains, "My background is in journalism, and I went into marketing, which helped me understand the different stages of company building."Building and Investing in StartupsOmid's journey took a pivotal turn when he joined a venture studio that focused on building and investing in startups. He worked closely with founders, helping them transition from R&D to a commercial focus. As Omid recalls, "over the years, I got the opportunity to work very closely with founders and learn about the challenges of building a company."Launching TecharenanSeeing the need for more networking  opportunities for entrepreneurs in Sweden back in 2014, Omid founded Techarenan - an international platform for innovation, entrepreneurship and sustainability bringing together entrepreneurs, business leaders, experts, investors, decision makers and politicians.  "We started out with a very small entrepreneurship competition because we thought, how could we bring entrepreneurs together?" This initial competition quickly grew under Omid's leadership, expanding to include investors, media, and policymakers, and eventually evolving to a larger, more impactful event called The Tech Arena.Expanding and Scaling The Tech ArenaThe Tech Arena's initial success led to rapid expansion. Four years after founding Techarenan, Omid and his team made the strategic decision to focus solely on growing The Tech Arena event. "In 2018, we saw that this was getting bigger, and we needed to make a decision. So, we incorporated the company and built a small team to take The Tech Arena to the next level."Overcoming Challenges and Future PlansWhen the COVID-19 pandemic swept across the world in 2020, of course The Tech Arena encountered substantial difficulties. Fortunately, they managed to rise above these challenges and became even more robust. Thanks to Omid's focused leadership during those difficult years, The Tech Arena is now becoming a significant player on the international stage. "We decided to create this event in Sweden and make it the biggest Tech event in Scandinavia," he says. By emphasizing Tech event leadership, The Tech Arena aims to attract even more international participants and continue fostering a strong community of entrepreneurs.

Journey to Becoming a Chief Product OfficerAdrienne Jan shared her career trajectory, starting from Orange to becoming Scaleway's Chief Product Officer. Her journey took her from France to California and back, working with startups and major companies like AEG. She emphasized the importance of international experience, saying, "Go work abroad. It gives you a lot of interesting insights on cultural differences and how they also affect the way our products are used."The Role of Diverse Teams in Product DevelopmentAdrienne highlighted the significance of her diverse team at Scaleway. The team consists of product managers, designers, tech writers, product marketers, and UX researchers. She explained, "Product managers are in charge of implementing the product strategy and working with the engineering team to build the product." She stressed the importance of each role in creating successful products.Triple the Velocity in Product DevelopmentOne of Adrienne's notable achievements at Scaleway was tripling the velocity of product development. She explained that this rapid development is crucial for competing with major American cloud providers. "We're going to probably launch 30 new products this year," she stated, emphasizing the need for speed and efficiency in bringing products to market.AI Innovations and PartnershipsAdrienne discussed Scaleway's partnership with the French AI company H, providing a supercomputer of GPUs for training large AI models. She noted the importance of European innovation, stating, "Not all of AI is American or Chinese. There's a lot of opportunity for Europe to have a strong positioning with great engineers and a lot of innovation."The Future of AI in Product ManagementAdrienne is optimistic about AI's role in product management, believing it will automate routine tasks and allow for more focus on creativity and innovation. She advised future product managers to be pragmatic and take risks, saying, "Our job is creating products, and that requires human intelligence in terms of strategy and positioning."

Broadening Horizons Through Deep TechCéline Farcet's journey at L'Oréal R&I exemplifies a profound evolution in corporate innovation, transitioning from material science to spearheading tech partnerships.She shifted her focus from academia to startup collaborations, particularly in Deep Tech, to enhance L'Oréal's innovation pipeline. "I was super curious about it," Farcet explains, highlighting her proactive move towards more open and collaborative innovation models.This strategic shift in tech partnering strategies underscores L'Oréal's commitment to integrating sustainable technology and deep tech collaboration into their corporate fabric. Innovation at L'Oréal: A Global PerspectiveThe scope of Farcet's role at L'Oréal is truly global. Her activity spans across the U.S., Israel, Asia, and Europe.This international strategy allows L'Oréal to "scan globally all the innovations that could come from the ecosystem of startups."This ensures that only the most fitting advancements are chosen, aligning with their strategic challenges. Such global scanning is crucial for maintaining a competitive edge in the rapidly evolving cosmetics sector. Pioneering Projects and PartnershipsFarcet shares insights into some exciting projects, such as L'Oréal's acquisition of Lactobio. This Danish microbiome startup (the microbiome is the community of microorganisms, such as fungi, bacteria and viruses, that exists in a particular environment) is part of L'Oréal's portfolio alongside Gjosa, a Swiss company. Gjosa developed a low-flow showerhead in partnership with L'Oréal.These examples highlight L'Oréal's dedication to diversifying its technology base and enhancing sustainability efforts. Furthermore, they reflect L'Oréal's strategic approach to improving product offerings through innovative external collaborations. The Role of Events in Scouting InnovationsParticipation in events like Hello Tomorrow is crucial for Farcet and her team.These events help them identify and integrate cutting-edge technologies. "It's not enough to just meet [startups]," Farcet explains.She emphasizes the importance of conducting meticulous technical due diligence. This process determines the potential cosmetic value of new technologies. Consequently, this thorough vetting ensures that only the most promising innovations meet L'Oréal's rigorous selection criteria. Looking Ahead: Innovation at L'Oréal Through Sustainability and Tech IntegrationFarcet is particularly excited about the role of sustainable technologies in meeting L'Oréal's future goals.The 'L'Oréal for the Future' program aims to transform L'Oréal's activity by taking intoaccount the complete value chain (upstream and downstream) by 2030. One of the commitments leads to increase in the incorporation of bio-based ingredients through sustainable processes without increasingland use.This ambitious plan requires continuous innovation and effective partnerships, leveraging both to maintain a balance between growth and sustainability.

This podcast episode was recorded onsite at JEC World.From Aerospace to AdvocacyStephan Savarese's career evolved from aerospace engineering to climate advocacy, a testament to adaptability. Initially immersed in R&D, a significant moment at COP 21 ignited his shift towards environmental solutions.Consequently, TechnoCarbon was born. At its core is Carbon Fiber Stone, reflecting a profound commitment to green technology and CO2 negative growth.Synthesizing Sustainability in New MaterialsCarbon Fiber Stone stands as a beacon in TechnoCarbon's lineup. This composite is revolutionary, surpassing traditional materials in both robustness and eco-friendliness.Savarese is confident in its potential. Ultimately, he sees this carbon-negative material redefining the industry and spearheading a shift towards sustainable composites.Unity in Innovation: Forging Paths to Greener FuturesIndeed, collaboration has been instrumental in TechnoCarbon's rise. The company's journey, from a Paris-based incubator to global accelerators, showcases a series of strategic alliances.These partnerships have been more than beneficial; they've been crucial. They have propelled Carbon Fiber Stone into the spotlight, emphasizing the collective drive for environmental innovation.Challenging Skepticism: Pioneering with Carbon Fiber StoneTechnoCarbon's bold vision initially faced industry skepticism. Yet, Savarese addressed these doubts with unwavering advocacy for Carbon Fiber Stone.He has continually highlighted the importance of embracing new, sustainable materials. Through this, he demonstrates that innovation is not just about creating but also about convincing and converting the market to be change-ready.Projecting Impact: TechnoCarbon's Aspirations for Carbon Fiber StoneWith regard to the future, Savarese anticipates TechnoCarbon will experience significant growth thanks to their innovative work in sustainable composites. He predicts a future where such materials are key to business success.Furthermore, he urges entrepreneurs to establish ventures that align financial viability with environmental advancement. This foresight lays the groundwork for innovations that are both economically beneficial and vital for reducing carbon footprints.Want more from Sesamers&Jec?2 more podcast episodes from JEC World with startup founders and other industry experts: Chris Skinner, Blanca GarroJEC World 2024 RecapJEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.Be sure to follow us on Instagram, LinkedIn, and X to be the first to listen to the new episodes.

This podcast episode was recorded onsite at JEC World.Reinforce 3D's Origin: Blending Engineering with Business AcumenBlanca Garro's ascent to CEO of Reinforce 3D combines her engineering background with sharp business insights. Her story begins with a chemical engineering degree, which led her across Europe, where she discovered the additive manufacturing sector.Realizing the need for more business-oriented knowledge, she pursued an MBA, bridging her technical expertise with a deeper understanding of business development. This unique blend of skills and her passion for technology spurred her decision to join Reinforce 3D.She vividly expresses her excitement: "I really fell in love with the technology," emphasizing the allure of innovative potential.3D Printing Innovations: Unveiling the CFIP TechnologyNext, we delve into the heart of Reinforce 3D's innovation: continuous fiber injection process (CFIP) technology. Blanca eloquently demystifies this technology, highlighting its revolutionary impact on the composite sector.Traditional composites involved layering fibers, but CFIP introduces a method to inject continuous fibers, enhancing the material's strength and functionality. Blanca's explanation makes this complex technology accessible to all, revealing how it offers a stronger and more versatile approach to manufacturing composites.Eco-friendly Manufacturing: Sustainability in the World of Additive ManufacturingBlanca emphasizes sustainability as a crucial driving force in today's manufacturing industry. She passionately talks about the need to innovate responsibly, focusing on "how to do more with less."This approach is not merely a trend but a fundamental shift in how manufacturing processes are designed and executed. Her insight into Reinforce 3D's commitment to sustainability shows the industry's movement towards more environmentally conscious practices, where new technologies like CFIP play a pivotal role.Startup Leadership Insights: Navigating the Startup LandscapeMoreover, Blanca offers an honest perspective on the complexities of evaluating the market size and fundraising in the DeepTech ecosystem. She discusses the unique challenges faced by startups, especially in specialized sectors like composite materials.Understanding market potential and attracting investors requires a nuanced approach, as Blanca explains: "It's really difficult to size my market." This candid admission sheds light on the daunting yet critical aspects of growing a tech startup in a rapidly evolving industry.Tackling Gender Disparities in Tech and EngineeringLastly, Blanca addresses the issue of gender disparity in the tech and engineering sectors. As a female CEO in a male-dominated industry, she brings a unique viewpoint on the challenges and opportunities for women in these fields.The lack of female representation, especially in engineering roles, is a significant concern, as she points out the scarcity of women's CVs for engineering positions. Her perspective underlines the importance of striving for gender balance and the need for systemic changes to encourage more women to enter and thrive in these industries.Want more from Sesamers&Jec?2 more podcast episodes from JEC World with startup founders and other industry experts: Chris Skinner, Stephan SavareseJEC World 2024 RecapJEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.Be sure to follow us on Instagram, LinkedIn, and X to be the first to listen to the new episodes.

This podcast episode was recorded onsite at JEC World.The Chemistry of Composites: Driving Industry EvolutionChris Skinner's transformation from a chemist to a visionary leader in strategic marketing at Owens Corning is a tale of the composites industry's evolution."We're at the forefront of merging material science with market demands, a testament to our dedication to innovation in composite materials," he states.This integration of science into commercial success embodies the progress and adaptability at the heart of the composites industry.Collaborative Innovation: Revolutionizing R&D in the Composites IndustryThe research and development landscape in the composite industry is undergoing a significant transformation. "The era of solo achievements is evolving into a time of collaborative efforts," Chris Skinner notes.He emphasizes that in this industry, success hinges on merging diverse talents to drive innovation. This evolution highlights a crucial trend: teamwork is becoming increasingly indispensable for advancing composite technology trends and material conversion strategies.The Startup Booster: Igniting Innovation in Composite MaterialsThe Startup Booster Competition in JEC world stands as a testament to Owens Corning's commitment to innovation. It's not merely a contest; it's a visionary platform where emerging technologies gain momentum."We're crafting an ecosystem ripe for transformation," Skinner asserts, "where cutting-edge ideas meet opportunity and scalable solutions emerge."The Pink Panther Effect: Strategic Branding in Composite MaterialsOpting to color Owens Corning's fiberglass pink and aligning it with the Pink Panther wasn't just about looks.Skinner explains, “We've crafted a story that changes how customers interact with our products. This move has made them not only noticeable but also more engaging and memorable.”He highlights how this approach isn't just branding ; it's storytelling that resonates emotionally with users, adding a unique and lasting impact.This strategy shows the effective use of narrative in creating a deep, lasting connection with customers.Effective Branding in the Composite Industry: The Power of NowSkinner highlights a crucial shift in marketing philosophy—focusing on the present benefits that resonate with consumers."We're living in a time when the immediate application and advantage of a product take precedence," he says. Skinner encourages a marketing approach that emphasizes instant satisfaction, thus fostering an immediate connection between the product and its user.Want more from Sesamers&Jec?2 more podcast episodes from JEC World with startup founders and other industry experts: Blanca Garro, Stephan SavareseJEC World 2024 RecapJEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.Be sure to follow us on Instagram, LinkedIn, and X to be the first to listen to the new episodes.

Unplanned Encounters: From a Casual Meetup to a Tech Event InfluencerWhile some paths are meticulously planned, Zivile's entrance into the tech event space was as spontaneous as it gets. Ben recalls how Zivile transitioned from a casual encounter at an event to a prominent contributor on the Sesamers blog.Zivile remarks, “It was an accident... but sometimes the best opportunities in life are not the ones you look for, but those that find you.”Embracing Failures: The Resilience Behind Tech Event SuccessZivile's story is a testament to the importance of embracing failure and change. Her attempt at launching a social media platform didn't go as planned, but this setback served as a catalyst for her eventual success. “I was still very young, very naive,” she says, and sometimes “burned out.”But through these experiences, she found her way into the Danish startup ecosystem and discovered her passion for tech events.The Early Bird Takes the Mic: Leveraging Unusual ExperiencesInterestingly, Zivile's flair for hosting events started at the tender age of eight with a TV gig in Lithuania.“If you start telling me about advertising studies and working, that's kind of boring,” Ben playfully notes, emphasizing how unique experiences often make the most captivating stories.Pioneering Through Pandemics: Finding Opportunity in AdversityThe global lockdown posed significant challenges for the events industry, but Zivile saw it as an opportunity to innovate.“I jumped straight into the hackathon,” she says, demonstrating her ability to pivot and thrive even during difficult times. This period of adversity proved to be a catalyst for her growth and further involvement in the tech event space.The Art of Authenticity: Crafting Stories Through Perception ParadoxZivile's journey culminates in the creation of her podcast, Perception Paradox, which she describes as a channel to share inspiring founder stories that otherwise might remain untold.It underscores her belief in the power of authenticity and storytelling. “I've realized also how important it is to have a good host and MC because it's someone who sets the energy,” she shares.