Podcasts about guillaume wiatr

Do you show up authentically? What does it mean to be truly authentic in business? How can you ensure your actions reflect your deepest values? When you align authentically with your values, you find renewed energy for growth and other aspects of business. In this episode of The Agency Blueprint, Guillaume Wiatr joins me to discuss the critical importance of authenticity in entrepreneurship. Guillaume is the creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders and professional service firms. Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they love by growing narrative power and the leadership ability to defy the normal when the normal is wrong. Don't miss this episode to learn about creating an authentic business narrative through a holistic approach, maintaining authenticity, practical strategies to remain genuine in leadership roles, and more. Key Questions: [01:51] Can you share your thoughts and stories about authentic alignment in entrepreneurs and its impact? [09:52] Can you tell us more about your Strategic Narrative methodology and how it works to help people find authenticity? What You'll Discover: [02:00] Guillaume defines authentic alignment and discusses the complexities of staying true to one's values. [04:30] The necessity of daily reflection and self-discovery for the ongoing journey of personal and professional authenticity. [05:44] How authenticity can be sensed personally and by others in the room and its impact on business connections. [10:01] Guillaume's Strategic Narrative methodology and how it helps leaders create genuine business narratives. [11:27] How to run a holistic business with personalized business strategies rather than one-size-fits-all solutions. [16:45] Actionable ways for those interested in selling in a more authentic and less convincing way. [19:48] The importance of diagnostics in sales conversations and understanding clients' true needs. [20:37] The challenge of balancing expert advice with clients' unique needs and preferences. Connect with Guillaume: WebsiteLinkedInFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Today, on Notable Leaders' Radio, I talk with Guillaume Wiatr, Principal & Founder of MetaHelm. He speaks to the importance of a holistic business vision, guiding leaders to define a purpose beyond profit, leading to greater success in talent retention, sales, and personal fulfillment.   In today's episode, we discuss: Embrace your uniqueness. Guillaume shares how being labeled an anomaly became a compliment, teaching him the value of authenticity and defying norms. Writing serves as a tool for authentic expression, allowing individuals to develop ideas publicly and connect with their true audience without the pressure of perfection. Through narrative power, Guillaume empowers leaders to redefine their business vision, attracting talent, aligning with clients, and fostering resilience in turbulent times. The importance of a holistic business vision, guiding leaders to define a purpose beyond profit, leading to greater success in talent retention, sales, and personal fulfillment. "It's gonna be okay. Just relax," Navigate challenges with resilience, authenticity, and trust in yourself.   RESOURCES: Complementary Resources: Are you building an authentic business with the power of your narrative? Find out by taking the free MetaHelm Assessment at https://www.metahelm.com/assessment. Let Guillaume know you heard him on The Notable Leaders Radio Podcast to apply for a 30-minute debrief of your results.   Guillaume Wiatr's Bio Guillaume Wiatr is the creator of Strategic Narrative®, the business strategy consulting and coaching methodology for entrepreneurial leaders of professional services firms. Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they also love by growing Narrative Power, the leadership ability to defy the normal when the normal is wrong. A former big-firm strategist, Guillaume has also founded four B2B ventures. His expertise is sought by clients ranging from solopreneurs to global organizations like Microsoft, Spencer Stuart, AIG, Symrise, and the Gates Foundation. Guillaume loves teaching and mentoring entrepreneurs at startup incubators and the University of Washington's Master of Science in Entrepreneurship, ranked #3 in the US. Email: guillaume@metahelm.com  Website: www.metahelm.com  LinkedIn: https://www.linkedin.com/in/guillaumewiatr/  YouTube: https://www.youtube.com/@guillaumewiatr Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant, Keynote speaker, and a leading authority in guiding global executives, professionals, and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Have you ever considered the power of narrative in shaping your life and work? In this riveting episode of "Seek Go Create," Tim Winders engages with narrative strategist, Guillaume Wiatr, who reveals how strategic narratives can transform our personal and business journeys. Guillaume shares invaluable insights on the essential stories that mold our reality and influence our values, decisions, and cultural perceptions. Dive into a discussion that promises to shift your perspective on success, resilience, and the art of storytelling. If you're ready to uncover the narrative that drives your journey, this episode is for you."Framing your narrative is not just about what you've done, but who you've become through the highs and lows of your journey." - Guillaume Wiatr Access all show and episode resources HEREAbout Our Guest:Guillaume Wiatr is the founder of Metahelm, where he utilizes his expertise in strategic narrative methodology to empower professional services firms. With a passion for blending business with the exploration of life's meaning, Guillaume has carved a niche in guiding organizations to align their professional endeavors with their personal values. His innovative approach involves specializing in storytelling, enabling leaders to craft narratives that resonate with their audience, fostering resilience, creativity, and impactful communication. Through his work, Guillaume has become a driving force for companies seeking to define and express their unique stories in a compelling way.Reasons to Listen: 1. Uncover the Power of Strategic Narratives: Tune in to hear Guillaume Wiatr articulate the transformative influence of narratives on leadership and decision-making, unveiling four immediately actionable stories that could redefine your personal or professional journey. 2. Embrace Growth and Change: Get inspired by Guillaume's own riveting origin tale and learn how re-framing your life story can lead to resilience, creativity, and unexpected success amidst life's inevitable ebbs and flows.3. Expand Your Influence: Delve into the principles of strategic narrative methodology with the founder of Metahelm, and discover how you can wield narrative power to create a compelling and cohesive identity that gathers people and shapes your impact on the world.Episode Resources & Action Steps:### Resources Mentioned:1. **Guillaume Wiatr's Website**: Visit metahelm.com for a free assessment and to access tools related to strategic narratives.2. **YouTube Video**: Watch Guillaume Wiatr's video "Systems of Stories" on YouTube for a deeper understanding of narrative frameworks.3. **Guillaume Wiatr's LinkedIn**: Connect with Guillaume Wiatr on LinkedIn to follow his professional insights and engage with his content.4. **Strategic Narrative eBook**: Guillaume Wiatr has authored a book on strategic narratives. Get a free PDF online for a comprehensive guide on the subject.### Action Steps:1. **Assess Your Narrative**: Take the free strategic narrative assessment on metahelm.com to evaluate the current state of your personal or business narrative.2. **Define Your Core Stories**: Reflect on and write down your own origin story, opportunity story, perspective story, and the vision for creating the opportunity of a lifetime.3. **Engage with Strategic Narrative Practices**: Utilize the 12...

Take my free High-Performance Leader Self-Assessment. Take Guillaume Wiatr's free Strategic Narrative Self Assessment. Connect with Nate on LinkedIn Connect with Guillaume on LinkedIn Celebrating 50 episodes and our 3rd season with you! Listen to this podcast episode with Guillaume Wiatr, originally from France, now based in Seattle. I'm flying high right now because I was pretty vulnerable in this episode. We used me as an example. Guillaume is a creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders and professional service firms. He looks young, but for like 30 years he's worked with some big, big consulting firms. He's founded several companies. He's worked with organizations like Microsoft and the Gates Foundation, AIG. He walked me through some of his methodologies as I'm exploring this inflection point that I'm in my career and my business. We took a gamble by using me as the example and I have a feeling it's going to resonate with you the listener. We jump right into what we mean by Strategic Narrative, his trademark methodology. If you're wondering where you're at in positioning your company or your team's vision and your strategy, this was super helpful for me. This is free advice, some coaching, and a bit of consulting. Enjoy. Guillaume explained strategic narrative is a system of interconnected stories that shape one's mindset, language, and actions to achieve goals more efficiently. Guillaume emphasized building an authentic narrative from the inside-out to avoid distractions, focus on core values, and efficiently reach one's desired future through small consistent actions. Nate aims to scale their impact by growing a team of coaches to serve more leaders, as they successfully did in their hockey development business, moving from sole proprietor to leader. Guillaume stressed developing one's authentic expertise through publishing seeds of ideas continuously to clarify perspective for differentiated impact, like coaching from experience. Guillaume suggested prototyping ideas quickly through publishing to build confidence in one's message and overcome doubts, focusing outward on small actions over big plans. Guillaume recommended cultivating ideas through presence like walks, then publishing seeds immediately online to develop expertise iteratively through feedback in a low-risk yet impactful way. --- Send in a voice message: https://podcasters.spotify.com/pod/show/leading-with-curiosity/message

Guillaume has been sharing his expertise with CEOs and entrepreneurs to help them build successful businesses that they love. In this episode, he dives into how narratives impact our mindsets, and ultimately our behaviors.

We have had some amazing guests recently, and Guillaume Wiatr is no exception. We had a great conversation exploring Narrative Power and why it's a crucial element for the success of your business. We discussed: What Narrative Power is, and why is it so important for your business The difference between a story and a narrative Examples of narratives Guillaume helps to reframe Challenges Guillaume sees when helping solopreneurs to develop Narrative Power What Strategic Narrative® is, and what makes it unique The strategy solopreneurs can use to stand out in a crowded market The role Narrative plays when solopreneurs struggle to enroll the right clients  Why Guillaume believes “start with why” is often bad advice for solopreneurs in professional services Plus so much more! We learned so much in this episode. Be sure to check it out! Quotes from Guillaume: "People will pay for a story, but people will die for a narrative." "Narrative Power is your chance to disagree with your competitors." “I don't write because I have a lot of ideas. I have a lot of ideas because I write.” Learn more about Guillaume Wiatr and MetaHelm here. Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)! ADDITIONAL LIFESTARR RESOURCES Access Show Notes Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

2023 is almost over and in keeping with our tradition, the SHP team - our host, Vinay Kumar, the host of the limited series ‘The Resilient Entrepreneur', Dhruti Shah and our producer, Remuna Rai, bring you their top episode picks from the year. To listen to the full episodes of our top picks, click on each episode title below. A big shout-out to all our listeners and our guests from across the world for tuning in each episode. We look forward to bringing you more exciting episodes with a new guest line-up next year. Do write in and tell us what YOU liked from this year and what you would like to hear about, at podcast@c2cod.com . We will see you back in January of 2024! Wish you all a fabulous New Year! Vinay's top picksEp 108: The 25-time Snooker & Billiards World Champion, Pankaj AdvaniEp. 114: Guillaume Wiatr on Crafting Your ‘Strategic Narrative' Ep 121: Chris Brown, the Sustainability Warrior of Pemuteran, Bali Remuna's top picksEp 119: Andrea T Edwards, CSP, on Uncommon Climate Courage Ep 123: Amy Diehl and Leanne Dzubinski on Workplace Gender Biases Ep 115: NeuroGifted's Joel Godi on Neurodiversity Inclusion & Practice Dhruti's top picksEp. 118: Divya Bafna & Anusha Reddy on ‘The Resilient Entrepreneur', a Shiny Happy People special Ep. 120: Vineet Saxena on ‘The Resilient Entrepreneur', a Shiny Happy People special Ep. 124: Supriya Donthi on ‘The Resilient Entrepreneur', a Shiny Happy People special Shiny Happy People's ‘The Resilient Entrepreneur' limited series is now a podcast on its own. Hosted by Dhruti Shah, it brings you a new startup story of resilience every month! Listen to the latest episode here: https://www.buzzsprout.com/2270974 This podcast is brought to you by C2C-OD, your Organizational Development consulting partner ‘Bringing Strategy and People Together'. Follow us on Twitter, LinkedIn, Instagram, Facebook

How does your business find its true relevance in the world? Why should you practice authentic outreach with your client base? What does it mean to be a visionary leader? In this podcast episode, Joe Sanok speaks about unveiling the strategic narrative and empowering business leaders with Guillaume Wiatr. Podcast Sponsor: Alma Going in-network with […] The post Unveiling the Strategic Narrative: Empowering Business Leaders with Guillaume Wiatr from MetaHelm | POP 914 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What makes some companies and people successful and others not? It often has more to do with their story than their product. That question and more will be answered on this podcast with the illustrious Guillaume Wiatr. His quote says so much as to what's possible by tweaking our message. “People will pay for a story but die for a narrative.” Guillaume Waitr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe in It.

Guillaume Wiatr and Deb Zahn talk about what positioning means, why it matters, and how to do it well so your consulting business for succeeds.

How can storytelling revolutionize your consulting career? In this episode, we interview Seattle-based strategic narrative consultant Guillaume Wiatr. With a remarkable 25 years of experience in consulting across France and the US, Guillaume shares his journey to founding Mental Helm, his boutique consulting firm. Gain insights into how Guillaume guides companies in reshaping their strategic narratives, leading to differentiation, ideal client attraction, and purpose-infused operations.Get in touch with Guillaume:➡️Websits: https://www.metahelm.com➡️Ebook: https://www.metahelm.com/getstrategicnarrativebook➡️LinkedIn: https://www.linkedin.com/in/guillaumewiatrTo get in touch with Diogene Ntirandekura:➡️LinkedIn: https://www.linkedin.com/in/diogenentirandekura➡️Instagram: https://www.instagram.com/diogenentirandekura➡️Consulting Lifestyle Community: https://consultinglifestyle.fm/community➡️Coaching with Diogene: https://consultinglifestyle.fm/coachingSupport the showTo get in touch with Diogene Ntirandekura, the host of the show: Linkedin Profile community page for coaching Instagram profile

Support the showTo get in touch with Diogene Ntirandekura, the host of the show: Linkedin Profile community page for coaching Instagram profile

As a jazz musician and storyteller, Guillaume Wiatr never anticipated that his passion for narratives would lead him down a path of uncovering blind spots within organizations. It wasn't until he witnessed the unintentional consequences of hidden narratives that he realized their importance in organizational culture. Through his unique approach of examining the gap between a company's marketing efforts and internal culture, Guillaume helps leaders identify areas of misalignment and create a more cohesive narrative that drives success. Join this podcast as it delves into Guillaume's unexpected journey and discover how identifying blind spots can lead to a stronger and more successful organization. About Guillaume Wiatr:Guillaume is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love.A former big-firm strategy consultant, Guillaume has founded four ventures.He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US. In this episode, Dean Newlund and Guillaume Wiatr discuss how to:Unearth the value of implementing a strategic narrative with its five key aspects.Acquire knowledge on harmonizing alignment and misalignment within organizations.Delve into the influence of purposeful narratives in establishing alignment.Comprehend the role of systems thinking and design in maintaining organizational balance.Develop the ability to identify hidden pitfalls in your company's narrative. "A narrative is an open-ended system. A narrative has a beginning, a middle, but not really an end. It's like a modus operandi if you will.” —  Guillaume Wiatr Connect with Guillaume:  Website URL: https://www.metahelm.com/Twitter : https://twitter.com/GuillaumeWiatrLinkedIn: https://www.linkedin.com/in/guillaumewiatr/YouTube: https://www.youtube.com/@guillaumewiatr Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Do you ever feel like different components of your business compete against each other rather than work together? Perhaps, your collective narrative does not align. If you're wondering what this means, listen to Part 2 of my conversation with Guillaume Wiatr to find out… You know things need to change within your organization, but what's the first step? Change the way you CHANGE. In this episode, Guillaume shares with listeners: How to ask the right questions, as a leader, to accelerate growth and change How to understand your internal and external organizational views How to build narrative power throughout your organization How to make your team feel empowered and align your organizational culture and values Guest Bio: Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US. Connect with Guillaume here. A note from your host, Mary: "Thank you for tuning into the Fully Alive podcast! To explore more related content, please join the Fully Alive Facebook group and subscribe to the free ConsciousPreneur magazine."

Guillaume Wiatr shares how to build narrative power and help them gain more focus, inspiration, and traction in their consulting business and with clients in their market.

Guest Bio: Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.   Intro: Are you going through life operating by your own narrative? The answer is YES! Everyone does, but does your narrative align with your personal and professional belief and value system? Further, does this narrative help you to achieve your goals or promote an organizational culture that positively impacts your team and reaches your prospects?   Episode Highlights: The difference between a story and a narrative and why this is important for both individuals and businesses The connection between personal and professional narratives and the ability to reshape them to better align with goals, values and actions The organizational importance of a strategic narrative for leaders, teams and prospects   Join us next week as Guillaume shares how to align our narratives to positively impact leadership, culture, sales and marketing, ultimately fulfilling the desires and needs of our prospects.   Connect with Guillaume here.   A note from your host, Mary: "Thank you for tuning into the Fully Alive podcast! To explore more related content, please join the Fully Alive Facebook group and subscribe to the free ConsciousPreneur magazine."  

“People will pay for a story, but people will die for a narrative.” That's Guillaume Wiatr, the author of ‘Strategic Narrative', a simple method that business leaders can use to help everyone understand their business, get behind it and believe in it! Guillaume's company, MetaHelm, guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love. A former big-firm strategy consultant, Guillaume has founded four ventures and he is sought after by senior executives of companies such as Alaska Airlines, the Gates Foundation, Generations for Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Vinay digs deeper into Guillaume's strategic narrative, hit play to listen!  [02:35s] The genesis of Guillaume Wiatr [05:11s] His milestones in consulting [10:15s] Evolution of consulting [17:27s] The genesis of MetaHelm[24:57s] The concept of Strategic Narrative [46:13s] RWL: Read ‘Secret Tradecraft of Elite Advisors' by David C Baker; Get your free copy of ‘Strategic Narrative' here: https://www.metahelm.com/getstrategicnarrativebook/ More on Guillaume's work at MetaHelm at http://www.metahelm.com/  Connect with Guillaume on LinkedInConnect with Vinay on Twitter or LinkedIn What did you think about this episode? What would you like to hear more about? Or simply, write in and say hello! podcast@c2cod.comSubscribe to us on your favorite platforms – Google Podcasts, Apple Podcasts, Spotify, Overcast, Tune In Alexa, Amazon Music, Pandora, TuneIn + Alexa, Stitcher, Jio Saavn and more.  This podcast is sponsored by C2C-OD, your Organizational Development consulting partner ‘Bringing People and Strategy Together'. Follow @c2cod on Twitter, LinkedIn, Instagram, Facebook 

Welcome back for Part II of The No Labels, No Limits podcast featuring Guillaume Wiatr. If you tuned in last week, you know that Guillaume holds a variety of roles including author, business owner, lecturer, instructor, and strategist. He guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love.We encourage you to go back and listen to Part I if you haven't already had the pleasure. Today, we give you Part II of Guillaume's interview where he shares how to build a narrative that resonates with others. He says, "Making the connections between what you say and how you walk or talk, that's how you start building a narrative." He also explains how you can shape your narrative by being selective in the words you use. Listen in and gain some inspiration to help you overcome your current hurdles and perhaps take away a few nuggets of wisdom that you can apply in your life.I asked a few inquisitive questions like:1.  What do you mean when you say, "People will pay for a story, but people will die for a narrative."2.  When you began, how were you getting “story-telling wrong?”3.  What are the five powers of a strategic narrative?Guillaume leaves us with this thought, "98% of the work [of a narrative] is how you execute on it, how you apply it, how you hold yourself accountable and how you keep your team aligned."Learn more about Guillaume here:https://www.metahelm.com/https://www.linkedin.com/in/guillaumewiatr/https://www.youtube.com/@guillaumewiatrhttps://twitter.com/GuillaumeWiatrhttps://www.instagram.com/guillaumewiatr/Free narrative power assessment: https://www.metahelm.com/assessment/ Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

The No Labels, No Limits podcast welcomes yet another intriguing guest with a practical message for business leaders of all levels. Guillaume Wiatr holds a variety of roles including author, business owner, lecturer, instructor, and strategist.He is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love.As former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. He also teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.Today, we give you Part I of Guillaume's interview where he shares his origin story, how he was able to overcome limiting labels and beliefs to come to America, how he reinvented himself, and created a beautiful life. Listen in and gain some inspiration to help you overcome your current hurdles and perhaps take away a few nuggets of wisdom that you can apply in your life.I asked a few inquisitive questions like:1.  What do you mean when you say, "People will pay for a story, but people will die for a narrative."2.  When you began, how were you getting “story-telling wrong?”3.  What are the five powers of a strategic narrative?Guillaume leaves us with this message, "Your strategic narrative is a chance to disagree with your competitors. Building a strategic narrative is not an act of literature. It's an act of leadership." Stay tuned for Part II, the conclusion, live next week.Learn more about Guillaume here:https://www.metahelm.com/https://www.linkedin.com/in/guillaumewiatr/https://www.youtube.com/@guillaumewiatrhttps://twitter.com/GuillaumeWiatrhttps://www.instagram.com/guillaumewiatr/Free narrative power assessment: https://www.metahelm.com/assessment/ Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

It has been great to be here with Guillaume Wiatr. I think our story is so important to who we are as authentic leaders.It's important to share our stories as we lead others because it's essential for them to know who we are.It's important in our mentorship of others that we know that they know who we are and how we think.Love the show? Subscribe, rate, review, and share!Here's How »Join The Experimental Leader community today:melanieparish.comYouTube

Welcome to episode 47 of Future Driven! This week, Adam Lejeunekopp spoke with Guillaume Wiatr, founder and CEO of MetaHelm, a business consulting company. Guillaume describes himself as a creative person who has earned two degrees in Finance and in Jazz. After college, he started working in consulting and started his first company in France in 1999. After that, he met his wife, and together they relocated to the United States in 2008. After a few years working in retail, he went back to consulting and started MetaHelm in 2015. Later on, he wrote his first eBook called Strategic Narrative. Guillaume's main focus for the future is to remain creative and one step ahead of his clients so that he can give them value and continue providing insightful business advice. He also plans on writing a few more books and continuing to grow MetaHelm as a company.

Guillaume Wiatr is on a mission to turn every company and event into a source of inspiration that few can resist. He is the founder of MetaHelm, a consulting firm specializing in Strategic Narrative for established companies. At MetaHelm, he guides CEOs, Founders, and Business Owners to align people and accelerate the adoption of innovation. @guillaumewiatr metahelm.com strategicnarrative.com #guillaumewiatr #strategicnarrativeconsultant #strategic advisor #universityeducator #author #speaker Social Media Links Youtube Channel youtube.com/c/ChipBakerTheSuccessChronicles LinkedIn http://linkedin.com/in/chipbakerthesuccesschronicles Facebook- Profile https://www.facebook.com/tscchipbaker Facebook- Page facebook.com/chipbakertsc Instagram https://www.instagram.com/chipbakertsc/ Twitter twitter.com/chipbaker19 TikTok tiktok.com/@chipbakertsc Linktree https://linktr.ee/ChipBakerTSC Online Store http://chip-baker-the-success-chronicles.square.site/ Chip Baker- The Success Chronicles Podcast https://anchor.fm/chip-baker

Today's Five-Star Guest is Guillaume Wiatr, Founder & Principal at Metahelm and a Strategic Narrative Consultant. MetaHelm specializes in strategic narrative for established companies.They guide CEOs, Founders, and Business Owners to align people and accelerate the adoption of innovation.Guillaume is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It.His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.Learn More About Metahelm:  https://www.metahelm.com/about/ Get on our waiting list for our new nonprofit & fundraising community filled with on-demand courses and live webinars that are exclusive to members! Learn all about what's in store to support you and your leadership team at www.DoGoodYOUniversity.com!Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Guillaume Wiatr about consideration for the future of business, society, and the planet. Guillaume Wiatr (https://www.linkedin.com/in/guillaumewiatr/) is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners of transformative companies to align teams and accelerate innovation adoption. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! This episode is sponsored by/brought to you by BetterHelp. Give online therapy a try at www.BetterHelp.com/HCI and get on your way to being your best self. Check out Ka'Chava at www.Kachava.com/HCI. Check out BELAY here. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 36, SEASON 3: What is a strategic narrative and how is it different than a story? What role does the narrative play in corporations and society overall? How is one created? Is it linear or circular? Tune in to learn more about the importance of strategic narrative for alignment, innovation and the future.ABOUT THE SERIES: Future of XYZ is a weekly interview series dedicated to fostering forward-thinking discussions about where we are as a world and where we want to go. FOR MORE INFORMATION: Visit future-of.xyz and follow on social media... LinkedIn: @lisagralnek, @lvg-co-strategy | Twitter: @lgralnek | IG: @futureofxyz

029_ Guillaume Wiatr joins us in the swamp to explore the power of strategic narratives and why building one is an act of leadership. We will explore the difference between stories and narrative and how to use them both inside your team or organization to mobilize change. Guillaume will also talk about External Discipline and External Freedom and how to cultivate both through a reflective practice. Guillaume's website: MetahelmI want to thank my great team that helps me sound better than I am. Jacki Hydock for her lending her wonderful voice to our introduction and outro Great music by Jazz Night Awesome episode production by the great team of We Edit Podcasts all the way up in Calgary, Alberta, Canada. Check them out at www.weeditpodcasts.com Thanks For Listening and Jumping into the Swamp

How do you get your people to react emotionally to your message, so they take action?  How do you know if you're saying something wrong or you're saying it to the wrong people?  How can you make your story stand out from the crowd and connect with your people all at the same time?   If you've ever asked yourself (or someone else) these questions, know you're not alone!!   ALL entrepreneurs pose these questions at some point in their journey. Why? Because talking to your audience and getting them to invest in your offers is the core part of running a successful business that helps you help your people.   Luckily, today's guest knows the answer to these questions (and so many others) because he's the expert on both telling the right narrative and navigating entrepreneurship.  Guillaume Wiatr is an author, husband, father, consultant, teacher, and business owner of MetaHelm, a company that guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.  Guillaume has seriously done it all, and he's here to share his cultivated expertise on what it means to be an entrepreneur, how to tell a narrative that's true to you (and makes you stand out from the crowd), why you have to break eggs to make a good omelet, and what it means to cultivate expertise in your field so you can help your clients solve their problems!  You're gonna wanna put a star next to this entire episode after you listen because it's FULL of valuable information on how to tell a narrative that gets people to take action!    So let's go!!!   Leave a 5 star review on iTunes!    Times to Check Out: [1:23] How moving countries tests your ability to be creative and find a community [2:45] Entrepreneurship in France versus the US [5:00] Getting his start in stateside entrepreneurship [7:00] Why courage and relativeness will get you further than a resume [11:02] How to deliver valuable information that clients take action on [15:09] Similarities and differences between small and big company narratives [21:21] Making clients comfortably uncomfortable to help them solve their problems [23:56] Pushing past conformity to make a business that reflects you and helps you stand out [25:00] How to zoom out and work on mindset so you can solve your problem [29:02] What's evolved in consulting over the last decade [32:41] What being in an unregulated industry means for consultants [34:00] The importance of transparency as a consultant [36:03] Is education or experience in entrepreneurship more important? [39:00] Why university can be a good safety net to learn things [40:13] How to build trust in your relationships as an entrepreneur Connect with Guillaume: Website:https://www.strategicnarrative.com Free eBook: https://www.metahelm.com/getstrategicnarrativebook/   Join this free training on how to easily pivot your life and business: https://www.kelseymarieknutson.com/pivot Send us podcast ideas at info@kelseymarieknutson.com    Links: Show notes: https://www.kelseymarieknutson.com/podcast   Follow us on Instagram: https://www.instagram.com/kelseymarieknutson/  Hangout on Facebook: https://www.facebook.com/kelseymarieknutson  Join the online community: https://www.facebook.com/groups/kelseymarieknutson    FREE Workshop to take the guess work out of “what's next?” https://www.kelseymarieknutson.com/pivot Work with Kelsey: Ready for your next big pivot? Maybe it's launching that new side hustle or growing your existing business, whatever the chapter Kelsey's here to help you bridge the gap between new idea and achieving your goals! VIP Coaching: https://www.kelseymarieknutson.com/vipcoaching Grow Academy: https://www.kelseymarieknutson.com/growacademy  Start Smart: https://kelseymarieknutson.mykajabi.com/offers/aoAuAe7M/checkout 

Today I'm joined by Guillaume Wiatr. Guillaume is an entrepreneur, consultant, marketing strategist, university educator, author, and speaker. He is the author of Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it, and Believe In It. I wanted to get him on the show to discuss the importance of building a Strategic Narrative for your business. Show resources: Guillaume Wiatr website Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it, and Believe In It book Sponsors: Jeremy Clevenger Fitness The Fraternity of Excellence ____ Order my latest bestselling book You Have the Watch: A Guided Journal to Become a Leader Worth Following Order my bestselling leadership book All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Order my bestselling leadership book I Have the Watch: Becoming a Leader Worth Following Become a leader worth following today with these powerful resources: Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube The Experience of Leadership book   Learn more about your ad choices. Visit megaphone.fm/adchoices

Maybe you've heard the following David Foster Wallace parable that goes like this:   There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys. How's the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What in the world is water?”   We can all identify with these fish because like them we are also swimming around in our own water.    That water is our narrative and it influences everything about who we are and what we do.    Do you know what narratives are running your life right now?    Are you ready to take responsibility for building a new one so you can create a better work and life future?        My guest in this episode is Guillaume Wiatr who is an expert on helping entrepreneurs and businesses build strategic narratives that align their teams and help them innovate.   But his work and model don't just apply to these groups.     There's something very powerful here for you that's going to help you change the water you're swimming in!   By the end of this episode you'll learn:   The difference between story and narrative and how they influence your life How when narratives change, worlds can change  How to build a new strategic narrative to change your life and impact your world    About my guest: Guillaume is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It.  His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.  A former big-firm strategy consultant, Guillaume has founded four ventures.    He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.   After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.   Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.   Contact Guillaume:    Website  LinkedIn  Twitter  Youtube  About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.     Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

What is a narrative, exactly? It's more than a story.Stories often have a beginning, a middle, and an end, making them self-contained. Contrarily, narratives are open-ended. The outcome depends on the decisions and deeds of people involved, it has the potential to be a forceful call to action.Guillaume Wiatr, the Principal and Founder of MetaHelm, a company that guides CEOs, founders, and business owners to align teams and accelerate innovation adoption, joins us in this week's episode. His insight that stories engage but narratives mobilize is the groundbreaking subject of his book, Strategic Narrative. We will learn about this framework leveraged by senior executives of companies such as Google, Microsoft, the US, and French Government.Guillaume explains as Mick deeply listens that we'd want a strategic narrative, succinct but thorough, precise but with space for development, one that conveys the strategy, represents the culture, and defines the company's vision. It should describe your brand as a whole rather than a catchphrase or a positioning statement. It should include your past, present, and future locations. What you value in relationships and how you think value is created. It requires a change in perspective that is driven by the leadership team.Download this episode to learn about the actions you can take to transform relationships with your executives, your team, your partners and your customers.Guillaume Wiatr Social MediaWebsite : https://www.metahelm.com/LinkedIn : https://www.linkedin.com/in/guillaumewiatr/YouTube : https://www.youtube.com/channel/UCIxoyfQejqR1lQzY5i61A1QTwitter: twitter.com/GuillaumeWiatrDownload eBook for free: https://www.metahelm.com/getstrategicnarrativebook/Join the Strategic Narrative Essentials For Entrepreneurs: how to mobilize the right talent, customers, and investors with your leadership. It is Thursday, September 15th, at 9:00 Pacific Time, for 90 minutes, and it is free to attend.Click here to sign up!You can also purchase the course videos and resource guide for $100 after the live session.Join us in our mission at The Leadership Project and learn more about our organization here. https://linktr.ee/mickspiersYou can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon https://www.amazon.com/dp/B09ZBKK8XV

Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization's purpose. His work teaches leaders how to build a strategic narrative. We discussed all of this and more this week on the On Brand podcast. About Guillaume Wiatr Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.   Episode Highlights Storytelling vs. Strategic Narrative. We can't resist definitions here on the On Brand podcast. As Guillaume was quick to note, businesses have many different stories. “Narratives are systems of stories that you intentionally design to bring customers on your journey.” “Strategic narrative is an act of leadership.” Of course, this work should involve the usual suspects from branding and marketing but for your narrative to shape your organization's culture the CEO has to be “holding the pencil” as you facilitate these important conversations. Guillaume reinforced this with a story from his work with Horizon Airlines. “Leadership is not a title,” notes Guillaume. “It's who shows up to participate in a conversation that has an impact on the brand.” What brand has made Guillaume smile recently? In keeping with the idea of bringing about transformation, Guillaume cited the work of Girl's Garage. To learn more, check out the Metahelm website and connect with Guillaume on LinkedIn and Twitter.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Your business isn't really about selling your product… It's about the narrative you build… The stories you tell to mobilize people around your message… The big picture vision for your future… Narratives are what make great companies and great leaders. When your narrative is strong, even your customers will want to be a part of it. But how do you turn your vision into a powerful narrative—and communicate it to employees and customers in a compelling way? My guest Guillaume Wiatr is the author of Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind It, and Believe In It. In this episode, he'll give you the tools to build your strategic narrative.

Guillaume is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US. This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: Download Guillaume's free ebook at  https://www.metahelm.com/getstrategicnarrativebook/  Connect with Guillaume on Linkedin:  https://www.linkedin.com/in/guillaumewiatr/  Get Guillaume's email insights: https://www.metahelm.com/the-next-narrative/

 If the phrase strategic narrative is new to you then you are not alone. Before recording this episode I had never heard the phrase before and could only guess what it actually meant. If you are in the same boat as me then you are going to love today's episode in which we unpack Strategic Narrative and how it can help catapult your brand and marketplace position. LINKS FROM THE EPISODE:Get a FREE copy of Guillaume's book: https://www.metahelm.com/getstrategicnarrativebook/Connect with Guillaume through his company website: https://www.metahelm.com/If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST: Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.  After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

A strategy consultant and leadership coach, Guillaume Wiatr guides CEOs and Founders to align people and accelerate innovation adoption. He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies. For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative". After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.  Since then, he's been working with startup founders as well as senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Have you thought about how your business could innovate? ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane's free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Guillaume Wiatr is a Strategic Narrative Consultant who founded MetaHelm, a company that helps businesses build a strategic narrative that will get their audience to understand their vision, get behind it, and believe in it. He has successfully been building narratives for over 20 years and has trained dozens of business owners to use their narratives to accelerate innovation and grow their businesses. In this episode of Small Business Storytellers, Seth Silvers and Guillaume Wiatr dive into the difference between narrative and story. They discuss why it's important to know the difference between the two, why that understanding is important for your business, and how you can incorporate narrative more into the businesses that you're running. Connect with Guillaume and check out MetaHelm, Website: https://www.metahelm.com/ LinkedIn: https://www.linkedin.com/in/guillaumewiatr/ This episode was produced by Story On Media & Marketing: https://www.successwithstories.com. --- Send in a voice message: https://anchor.fm/seth-silvers/message

Hey everybody and welcome back to Eggs! Today we have very special guest, Guillaume Wiatr. Guillaume is a business strategy consultant, leadership coach, writer, and artist who founded the consulting firm, MetaHelm.A former big-firm strategy consultant, Guillaume has founded four ventures of his own and is a widely sought-after coach by senior executives of top-tier companies like Alaska Airlines, the Gates Foundation, and Google, as well as governmental agencies in France and the United States. In his role at MetaHelm, Guillaume and his team guide CEOs, founders, and business owners to align teams and accelerate innovation adoption. One strategy he's championed — so much so in fact, he's literally written the book on it — is the importance of developing a strong strategic narrative that will not just align teams and clients, but will accelerate the adoption of your product or service ten fold, and allow your business to scale twice as quickly. Here for a conversation about the difference between simple storytelling and crafting a narrative for our business, the big thing entrepreneurs miss when it comes to mobilizing their teams and clients, how to create impact in your company, and so much more. Please join us in giving a warm welcome to our guest, Guillaume WiatrOur Guest:Guillaume WiatrBusiness strategy consultant, leadership coach, and founder of MetaHelmhttps://www.metahelm.com/ ----Credits:Hosted by Michael Smith and Ryan RoghaarTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar

This week Marcia is joined by Guillaume Wiatr, Principle and Founder of MetaHelm. MetaHelm specializes in Strategic Narrative for established companies and guides CEOs, Founders, and Business Owners to align people and accelerate innovation adoption. Guillaume shares his beliefs in thought leadership and how he helps leaders look for untraditional way to build their business and shift the way they think.

Guillaume Wiatr is the founder of MetaHelm, a consulting firm that specializes in helping well-established companies craft strategic narratives that empowers everyone involved to understand the vision, get behind it and believe in it. His company then activates a plan to mobilize a team of recruits, investors, partners, board members and targeted customers to join in the effort to reach the company's business objectives. Tune in as Charity and Guillaume discuss: His inspiring journey to the United States from Frances in pursuit of entrepreneurship during an economic crisis. Vital business lessons he learned through his family business working with luxury fashion brands. How he shaped his mindset, developed self-discipline and proper etiquette for business. How business planning has drastically shifted over the years and the one thing businesses must able to do rapidly.  The tool that enables him to rejuvenate business organization, strategies and plans for his clients. How he effectively navigated and evolved during a financial crisis in the retail industry. The most vital requirement at every level of personal and business development. How MetaHelm creates successful strategic narratives that provide companies with clarity and align with their business goals. The key differences between business storytelling and a strategic narrative. Connect with Guillaume: WEBSITE: https://www.metahelm.com LINKEDIN: https://www.linkedin.com/in/guillaumewiatr INSTAGRAM: https://www.instagram.com/guillaumewiatr TWITTER: https://twitter.com/guillaumewiatr Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode will lay the framework for crafting your own strategic narrative. You're likely wondering what exactly is a strategic narrative and why do I need one? Enter my guest, Guillaume Wiatr, the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies. As a strategy consultant and leadership coach, he guides CEOs and Founders to align people and accelerate innovation adoption. For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative." After helping to save a 20M euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Since then, he's been working with startup founders as well as senior executives of companies like Google, Microsoft, Alaska Airlines, The Bill and Melinda Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, and the US and French governments. His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts in Seattle, and Emlyon international business school in France. Guillaume also publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative. Highlights of the episode: · The BIG difference between a story and a narrative · How to frontload value creation in your life & business · Having vulnerability as a leader is a strength · The path to success? It's not a solo journey! · Writing a 1-year letter to yourself Quote of the episode: · “Machines count words, humans count on words.” – Guillaume Wiatr Additional resources: · Metahelm.com · The Next Narrative (daily newsletter) · Strategic Narrative eBook (free download) · Big Magic by Elizabeth Gilbert ------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------- Subscribe to the show: · Apple Podcasts · EricRMueller.com · Spotify --- Support this podcast: https://anchor.fm/ericmuellershow/support

Almost every company proudly shares its story, but what about its narrative? Guillaume Wiatr, Founder of MetaHelm, says there's a world of difference between the two. In this episode, Guillaume explains how focusing on your company's narrative is the best way to align your business, internally and externally. As you listen, you'll learn best practices for uncovering your narrative and be reminded of why intentional language is crucial. The post Shifting From Me to We with Guillaume Wiatr appeared first on Dr Rosie Ward.

Almost every company proudly shares its story, but what about its narrative? Guillaume Wiatr, Founder of MetaHelm, says there's a world of difference between the two. In this episode, Guillaume explains how focusing on your company's narrative is the best way to align your business, internally and externally. As you listen, you'll learn best practices for uncovering your narrative and be reminded of why intentional language is crucial.

Almost every company proudly shares its story, but what about its narrative? Guillaume Wiatr, Founder of MetaHelm, says there's a world of difference between the two. In this episode, Guillaume explains how focusing on your company's narrative is the best way to align your business, internally and externally. As you listen, you'll learn best practices for uncovering your narrative and be reminded of why intentional language is crucial. The post Shifting From Me to We with Guillaume Wiatr appeared first on Dr Rosie Ward.

Hello there ROCKSTARS! Welcome to The Entrepreneur Mastery Lab Podcast Episode 87 ~ Guillaume Wiatr will Inspire You to Innovate a Strategic Narrative This week inside the Lab, we are joined by Guillaume Wiatr of MetaHelm. A strategy consultant and leadership coach, Guillaume Wiatr guides CEOs and Founders to align people and accelerate innovation adoption. He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies. For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative". After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Since then, he's been working with startup founders as well as senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts, and EMLyon international business school in France. Guillaume publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.   How to contact Guillaume (here's a few ways): guillaume@metahelm.com https://www.metahelm.com/ http://strategicnarrative.com/     Join our private Facebook Community Group, The Entrepreneur Mastery Lab ~ A Place for Service Professionals to Give & Grow A Freebie from us!  6 Methods To Make Sure Your Business Doesn't Fail   https://www.jbandthedoctor.com/freegift/   Click for all of our Links and Social Media   Please Like, Subscribe and Give Us a Review (5 stars sounds like the best option) 

On today's show, I have special guest Guillaume Wiatr. A strategy consultant and leadership coach, Guillaume guides CEOs and Founders to align people and accelerate innovation adoption.He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies.For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative".After helping to save a 20M euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.Since then, he's been working with startup founders as well as senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts, and EMLyon international business school in France.Guillaume publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.How to connect with Guillaume:https://strategicnarrative.com/https://www.linkedin.com/in/guillaumewiatr/

Let me tell you a story about the day storytelling died. Once upon a time…   Wait, WHAT? Isn't storytelling timeless?   In this episode, global strategist and leadership coach, Guillaume Wiatr, will show you the importance of building strategic narratives. He is the Founder of MetaHelm, a consulting firm which guides CEOs and Founders to align people and accelerate innovation adoption.   For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative".   We explore his custom 4-dimensions framework leveraged by senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Google, Microsoft, and the US and French governments (to name a few).   And you can apply it to building your career.    So press play and let's chat… How do you like that story?   ==========================   Ready for the next level in your career?   Book your FREE Coaching Session for podcast listeners at www.CareerClarityCall.com   ==========================   Rate, Review, and Follow   “I love Zach and The Happy Engineer Podcast.” If that sounds like you, please consider rating and reviewing my show! This helps me support more engineers -- just like you -- take the next step toward the career and life that they desire. On Apple Podcasts, click our show, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Remember, we only spread our message when you share this knowledge with others that need it. So if you enjoy this episode, please SHARE it on your social media and tag @OASISOFCOURAGE so I can say hi and thank you.    Also, if you haven't done so already, subscribe to the podcast. I'll be releasing a lot of new content including bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now!   For more information on this episode, host Zach White, and The Happy Engineer go to:   https://www.oasisofcourage.com

About Guillaume Wiatr: He is a strategy consultant and leadership coach who guides CEOs and founders to align people and accelerate the adoption of innovation. He is the founder of MetaHelm which is a consulting firm focused on building strategic narratives for established companies. For Guillaume, traditional business story-telling is dead, innovation happens when you build a new narrative instead. He says people will pay for a story but they will die for narrative. After helping save a 20 million euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Since then he's been working with start-up founders as well as senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, Loreal, Spencer-Stuart, GAP, Google, Microsoft, the US and the French Government. His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, The School of Visual Concepts and Emlyon International Business School in France. Guillaume publishes daily insights in his newsletter, The Next Narrative, where you can find a canvassy design to get you started in your strategic narrative.    In this episode, Jordan and Guillaume discuss: Narrative as an interpretation of reality The sum of invention and adoption Internal and external narrative  Dimensions of a narrative  Key Takeaways A strategic narrative must have a viewpoint or an interpretation of reality. A company stands out more when they have a distinct perspective or an opinion.  Innovation is the sum of invention and adoption. It needs a story that will take people from one narrative to the next.  The internal narrative is your belief system, values, and the way you operate while external is how you are perceived and what impact you create. Both are essential in creating a cohesive strategic narrative.  Establish your origin story and opportunity story. Align people to your perspective - your values and culture, and remember to put less focus on what the product does and more on why people should get it.  “A story is something that happened in the past - it has a beginning, a middle and an end. A narrative is more future-oriented. It has a beginning, a middle, but no end…” —  Guillaume Waitr Get Guillaumi's Free E-Book: www.strategicnarrative.com   Get Guillaumi's Daily E-Mails: https://www.metahelm.com/the-next-narrative/   The Strategic Narrative Workshop - https://www.metahelm.com/workshop/   Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com    Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com    Connect with Guillaume Wiatr:   Website: https://www.metahelm.com  LinkedIn: https://www.linkedin.com/in/guillaumewiatr/  Twitter:  https://twitter.com/GuillaumeWiatr  Connect with Jordan:  Website: www.workplacewarriorinc.com Twitter: https://twitter.com/jordangoldrich1 Facebook: https://www.facebook.com/jordan.goldrich Instagram: https://www.instagram.com/jordangoldrich/ LinkedIn: https://www.linkedin.com/in/jgoldrich/

Storytelling has been the topic du jour in marketing over the past couple of years. We all know we should use stories more in business, but what does that actually mean from a practical standpoint? In this episode, Guillaume Wiatr and Alastair McDermott discuss a practical approach to using stories in business, the seven elements of a strategic narrative, and how to develop your origin story. They also discuss the four different strategic narratives that can be used in your business, as well as further resources that can help you implement stories in a practical way. “Most people think storytelling & narratives are about communication and marketing - and that's true. But it's also a very narrow understanding: a narrative runs your whole business. If you're a solo entrepreneur, the narrative that you tell yourself about why you're doing this job is extremely important.” -- Guillaume Wiatr “The CEOs & founders are faced with the challenge of changing people's buying behavior. You can't just do that by just telling a bunch of stories. You have to frame your buyer's reality into a new narrative.” -- Guillaume Wiatr

"Innovation only happens if we know how to create new narratives. "People will pay for a story, but they will die for a narrative". - Guillaume Wiatr Join us on todays episode to explore Guillaumes mission to turn every organization, team, and personal story into a movement that few can resist. Find out, amongst many things What is the difference between story and narrative? Why is the company narrative not just a sales and marketing thing? Why is the company narrative the job of the CEO?

Hi and a warm welcome to The Elevate Business Podcast. Both myself, Ange MacCabe and Scott Rust are your hosts. We have the pleasure of introducing you to Guillaume Wiatr, who is the Principal and Founder of MetaHelm. As a business strategy consultant, leadership coach, writer, and artist, Guillaume teaches CEOs, Founders and Business Owners how to energize their teams with strategic narratives grounded in their organization's purpose.As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling. He invites us to realize that innovation only happens if we know how to create new narratives. For more about MetaHelm: https://www.metahelm.com

Narratives in the business world have never been as vital as they are today. In this Expert Insight Interview, we welcome Guillaume Wiatr, the principal and founder of MetaHelm, a consulting firm specializing in strategic narratives.  

Guillaume Wiatr guides CEOs and Founders to align people and accelerate innovation adoption.He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies.For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, “people will pay for a story, but they will die for a narrative”.After helping to save a 20M euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.Since then, he's been working with startup founders and senior executives at Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts, and EMLyon international business school in France.Guillaume publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.Learn More: https://www.metahelm.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-guillaume-wiatr-strategy-consultant-and-leadership-coach-with-metahelm-discussing-the-strategic-narrative-canvas

Guillaume Wiatr guides CEOs and Founders to align people and accelerate innovation adoption.He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies.For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, “people will pay for a story, but they will die for a narrative”.After helping to save a 20M euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.Since then, he's been working with startup founders and senior executives at Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts, and EMLyon international business school in France.Guillaume publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.Learn More: https://www.metahelm.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-guillaume-wiatr-strategy-consultant-and-leadership-coach-with-metahelm-discussing-the-strategic-narrative-canvas

A wide-ranging conversation where Guillaume explains how he remains positive while building a novel framework for strategic narrative.

Join me in a conversation with Guillaume Wiatr, principle and founder of Metahelm. Guillaume and I discuss the risk and reward of being an anomaly and the courage it takes to think and act differently.

In this episode, I talk with Guillaume Wiatr, a strategy consultant who uses visual thinking, sketchnoting and graphic recording to help his clients visualize solutions.Hear how Guillaume got his start in this space and how he has become a guide to the companies he works with using visuals as his secret weapon.You're going to love this one!SPONSORED BYThis episode of the Sketchnote Army Podcast is brought to you by Paperlike, a screen protector for the iPad that makes drawing with the Apple Pencil feel like paper.Paperlike's Nanodot technology offers the paper-like friction you want with the clearer screen visibility you need. This new surface even improves drawing precision — and reduces arm fatigue. It's the closest you'll get to paper on a digital screen. Buy yours today!https://paperlike.com/sketchnotearmyRUNNING ORDERIntro: Who is Guillaume?Guillaume's origin storyDiscovering the power of visualizationThe importance of handing the pen to participantsBuilding a career is like making a good soupFacilitators are not the star of the showThe importance of writing as well as drawingWhat makes Guillaume happyToolsTipsOutroLINKSGuillaume's WebsiteMetahelm Insights Mailing ListGuillaume on TwitterGuillaume on InstagramGuillaume on LinkedInThe One Thing A CEO Must Do - the benefits of writing and drawing as a process3 Minutes to Change my Life - the post where I tell the story about the project I saved by having the team draw itSketchnotes from the GeekWire Conference[GeekWire Sketchnotes 2019]https://www.geekwire.com/2019/real-magic-happens-head-illustrations-capture-organize-geekwire-summit-highlights/[GeekWire Sketchnotes 2018]https://www.geekwire.com/2018/extreme-doodling-geekwire-summits-graphic-facilitator-illustrates-listening-can-art/[GeekWire Sketchnotes 2017]https://www.geekwire.com/2017/art-note-taking-geekwire-summit-artist-turns-conversations-inspiring-visual-maps/[GeekWire Sketchnotes 2016]https://www.geekwire.com/2016/watch-visual-strategist-guillaume-wiatr-draw-excitement-geekwire-summit-2-days/[GeekWire Sketchnotes 2015]https://www.geekwire.com/2015/how-this-muralist-turns-geekwire-summit-tech-talks-into-art/Paperlike: Guillaume WiatrA time-lapse video of me sketchnoting / recording live with Satya Nadella, CEO of MicrosoftBook: Reinventing Organizations by Frederic LalouxBrandy AgerbeckTOOLSAmazon affiliate links support the Sketchnote Army Podcast.Bateman Recycled Sketch 50/Sheets 8.5 x 11Papermate FlairPilot G2 0.3mmNeuland MarkersStabilo Boss Fluorescent HighlightersMoleskine Large SketchbookiPad Pro”Apple PencilProcreateTIPSCommitment and discipline, set habit challenges and achieve them.Explore your freedom with different mediums, small, large, 3D, logos?Take risks because that's where the rewards are! “Life shrinks or expands in proportion to one's courage.” — Anaïs NinCREDITSProducer: Alec PulianasTheme music: Jon SchiedermayerSUBSCRIBE ON ITUNESYou can subscribe to the podcast through iTunes.SUPPORT THE PODCASTTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde's bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!