Podcasts about innovation the power

Mauro Porcini è un innovatore innamorato delle persone. Lo dimostra con il suo lavoro di Chief Design Officer di PepsiCo, ma anche i concetti che attraversano il suo libro "L'età dell'eccellenza. Innovazione e creatività per costruire un mondo migliore", che nell'edizione inglese è diventato "The Human Side of Innovation: The Power of People in Love with People". E proprio amore e bontà diventano per lui valori strategici, capaci di definire profondità e successo di gruppi grandi e piccoli.In questa puntata Mauro ci racconta del suo percorso professionale, dei piccoli e grandi passi che lo hanno portato a innovare per lavoro, di come fare design senza dimenticare di mettere al centro gli esseri umani.-----------------------I link dell'episodio:- Il sito di PepsiCo Design https://design.pepsico.com- Il sito ufficiale di Mauro https://www.mauro-porcini.com- Il libro di Mauro Porcini "L'età dell'eccellenza" https://www.ilsaggiatore.com/libro/leta-delleccellenza/- La versione inglese "The Human Side of Innovation. The Power of People in Love with People" https://www.bkconnection.com/books/title/The-Human-Side-of-Innovation- La biografia di Richard Branson "Losing and Finding My Virginity: The Full Story" https://www.penguin.co.uk/books/463277/losing-and-finding-my-virginity-the-full-story-by-branson-richard/9780753561102

The Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.Timestamps-00:00 Introduction: Branding vs. Lead Generation00:34 Meet the Host and Guest01:18 The Importance of Branding02:57 Legacy Brands and the Risk of Obsolescence04:47 Adapting to Change: Technology and Branding07:04 The Role of Brand Ideology08:56 Consistency and Repetition in Branding13:50 Coaching and Finding Your Why25:19 Conclusion and Final Thoughts If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music

Welcome to the latest episode of Innovation Deciphered! Join our host Tim Fitch as he embarks on an enlightening conversation with Patrick Inglis, President of the Association of Consulting Architects, and a distinguished architect in his own right. Patrick brings over two decades of expertise to the table as a Director at IBLA, an architectural firm he co-founded in 2000. Patrick shares his knowledge and experiences, shedding light on the transformative power of R&D tax credits for architectural practices. In this discussion, they explore the misconceptions surrounding R&D in architecture and how practitioners can identify qualifying activities within their projects. From repurposing historic buildings to tackling sustainability challenges, architects often engage in complex problem-solving that aligns with R&D criteria. Patrick emphasizes the importance of shifting mindset towards recognizing R&D efforts and leveraging the tax credit scheme as a strategic advantage. Through real-life examples and practical insights, we uncover the significant opportunities awaiting architectural firms willing to explore this incentive. They also address common concerns and dispel myths, clarifying that R&D tax credits are a legitimate government initiative designed to foster innovation and support businesses in their quest for excellence. Whether you're a seasoned architect or a newcomer to the field, this episode offers invaluable guidance on navigating the R&D tax credit landscape and unlocking the potential for growth and innovation within your practice.   Tune in as we decode the intricacies of innovation in architecture and pave the way for a more dynamic and forward-thinking industry.   #Architecture #Innovation #RDTaxCredits #UKBusiness  #ArchitecturalInnovation #IndustryInsights

There's a secret formula behind fostering innovation, driving success, and creating positive work environments in large corporations.  Optimism, coupled with curiosity and kindness, are traits that leaders must embody to create synergies, boost efficiency, and improve working relationships in their organizations. According to Mauro Porcini, these underrated characteristics allow leaders to see progress, stay motivated and overcome any obstacles. Mauro Porcini is a visionary leader and the first-ever Chief Design Officer at PepsiCo. With a distinguished career spanning renowned organizations like 3M and Philips Design, Mauro has been at the forefront of infusing design thinking into corporate cultures worldwide. He hosts the podcast ‘In Your Shoes With Mauro Porcini,' where he explores the creative minds shaping our world. Mauro is also an accomplished author, with his latest book, "The Human Side of Innovation,” has earned accolades for his insights into innovation, design, and leadership. In episode 2 of season 2, Mauro Porcini discusses the importance of dreaming big and creating space for innovation within organizations. He shares his experience implementing the 15% time approach in PepsiCo, allowing employees to work on passion projects. He also highlights the importance of dreaming big and executing ideas through prototyping and experimentation. Mauro also discusses insights from his book, 'The Human Side of Innovation,' which highlights the importance of people in driving successful projects. He concludes by emphasizing the importance of love for the people served, love for what one does, and love for the people surrounding us as key drivers of success and happiness. Tune in to discover Mauro's wealth of insights in creating a culture of innovation and kindness in your organizations! . . . Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️ review and share the podcast with your colleagues. . . . TIME-STAMPED SHOW NOTES: [07:49] Surrounding yourself with inspiring people [15:15] ‘The Human Side of Innovation' [25:26] The 15% time rule [30:55] The importance of optimism, curiosity, and kindness in business [44:27] The three dimensions of love in the workplace  

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi's founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admired food and beverage companies in the world, with brands that range from Cheetos to Mountain Dew to Gatorade to SodaStream to Quaker. Mauro is the first Chief Design Officer to appear on the podcast. And speaking of firsts–Mauro was the first ever Global Chief Design Officer at 3M (where he spent 10 years) and PepsiCo, where he has thrived for the past 12 years. Mauro was born and raised outside Milan, Italy, studied at the National College of Art and Design, and earned a Masters at the Politecnico di Milano. Mauro is an evangelist for human-centric design and has an unrivaled artistic capacity and energy level. Not to mention, he's stylish—with GQ Italy naming him one of the best dressed people in Italy. Tune in for a conversation with one of the top design thought leaders in the world.Follow Mauro on Instagram: https://www.instagram.com/mauroporcini/And pick up a copy of his recent book "The Human Side of Innovation: The Power of People in Love with People": https://www.penguinrandomhouse.com/books/714051/the-human-side-of-innovation-by-mauro-porcini/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the history of human intellect, there's an intriguing debate that often goes unnoticed in the hustle of our daily lives: the dichotomy between knowing more and being smarter. This idea – that it's better to know more than to be smarter than – beckons a deeper exploration, not just of what we value in intelligence but how these values shape our interactions, ambitions, and ultimately, our society's trajectory.

My guests in this episode are two legendary design leaders, Ann Willoughby and Mauro Porcini. Ann Willoughby is an AIGA Medalist who has been a leading voice in design for over five decades. In 1978 she founded Willoughby Design, one of the first woman-owned design firms in the US. In addition to her leadership of this award-winning firm, Ann has been an advocate for countless community organizations and academic programs throughout her career.Mauro Porcini is the first-ever Chief Design Officer of PepsiCo where he is infusing design thinking into the company's culture and leading a new approach to innovation by design that is impacting it's vast portfolio of products and brands. Mauro is also the author of the book The Human Side of Innovation: The Power of People in Love with People.We cover a remarkably wide breadth of topics from the important role leaders play in the building of company culture, to how designers respond to emerging technologies. Ann and Mauro share some delightful and inspiring stories about the people who have shaped their journeys as leaders. I open the episode with a special bonus segment: A short clip of a conversation I had recently with Professor Omari Souza, founder of the State of Black Design conference, which is happening for the first time ever as a live, in-person event March 15-16 in Nashville, Tennessee.

We overthink productivity skills. You might think you need different skills to lead at work than you do to stay consistent at the gym. But really, being more productive is just practicing the same skills in many different contexts. You cannot compartmentalize yourself. The way you build your habits needs to align and fit with all the worlds you play in. Successful people have unexpected skills, not because they're doing anything ridiculously creative - but because they're sticking to the basics. What are these skills, and how can they be applied in your own life or business? Meet Mauro Porcini: Mauro is the first-ever Chief Design Officer at PepsiCo and was formerly the first ever Chief Design Officer at 3M. He believes in human centricity in business and talks about how personal and professional habits and traits should mirror one another. His book, The Human Side of Innovation, reveals 24 overlooked skills that innovators strive towards.  He discusses his experiences at two of the world's largest corporations and how he introduced new methodologies to drive business growth and innovation. What We Discussed: (00:25) Who is Mauro Porcini? (04:56) What makes great people, great?  (13:12) Least expected traits of successful people (17:09) Kindness fuels productivity (23:26) The habit overlap (30:00) Chasing false happiness (34:12) The Schwarzenegger ethic (39:31) Making your philosophies contagious Episode Highlights: You probably never thought of it that way before, but kindness is a skill that makes you more productive. How does it help? Nobody wants to help jerks, but most people are happy to help kind people. When you're someone who is kind, you build bridges, you bring people together, and you spread trust in teams. [16:48] Lack of kindness = invisible inefficiency. Where there is no kindness, there are bottlenecks, projects that go nowhere, deadlines that are inexplicably missed, frustration. Lack of kindness trickles down and big companies are oblivious to it. Organizations built on kindness are naturally more productive. [18:55] Arnold Schwarzenegger transitioned from bodybuilding, to acting, to politics - but really, he kept doing the same thing. He kept staying hungry and was consistently committed no matter what his goal was. He exemplified his father's instruction “if you're not useful, get out of the way”. [34:12] In the beginning, you need discipline for your habits but soon enough they become automatic behaviors. All you have to do is get through the front-loaded work. [46:23] Resources Mentioned: The Human Side of Innovation: The Power of People in Love with People by Mauro Porcini Arnold Schwarzenegger Documentary Infinite Game Talk by Simon Sinek Follow Mauro Porcini: Website LinkedIn In Your Shoes With Mauro Porcini Follow Will Moore to #gamifyyourhabits: ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ Will's #1 mission in life is to help you GAMIFY YOUR LIFE by replacing your failure habits with success habits in the FIVE CORE areas of your life scientifically linked to happiness. Sign up for the newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://mooremomentum.com/contact⁠⁠⁠⁠⁠⁠⁠⁠  Follow the success stories: ⁠⁠⁠⁠⁠⁠⁠⁠https://mooremomentum.com/success-stories/⁠⁠⁠⁠⁠⁠⁠⁠  What's your core score? Take the FREE Life Evaluator Quiz to see where you currently stand in the 5 Core areas of life scientifically tied to happiness: ⁠⁠⁠⁠⁠⁠⁠⁠https://mooremomentum.com/quiz⁠⁠ Send in a voice message: https://podcasters.spotify.com/pod/show/5corelife/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/5corelife/message

PepsiCo's design chief Mauro Porcini talks about the role of humanity andauthenticity in driving innovation. In today's episode, Mauro Porcini speaks with senior partner Erik Roth as part of our Committed Innovator series of discussions. Mauro is an enthusiastic innovator and design evangelist. He recently published The Human Side of Innovation: The Power of People in Love with People where he describes the power of design to drive sustainable and inclusive growth. He is passionate about unleashing people's natural innovative tendencies. In his discussion with Erik, Mauro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. He also shares the five different phases that are essential for building an innovative mindset and culture in any organization. Join our LinkedIn community of more than 89,000 members and follow us on Twitter at @McKStrategy. Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com  See www.mckinsey.com/privacy-policy for privacy information

PepsiCo's design chief Mauro Porcini talks about the role of humanity andauthenticity in driving innovation. In today's episode, Mauro Porcini speaks with senior partner Erik Roth as part of our Committed Innovator series of discussions. Mauro is an enthusiastic innovator and design evangelist. He recently published The Human Side of Innovation: The Power of People in Love with People where he describes the power of design to drive sustainable and inclusive growth. He is passionate about unleashing people's natural innovative tendencies. In his discussion with Erik, Mauro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. He also shares the five different phases that are essential for building an innovative mindset and culture in any organization. Join our LinkedIn community of more than 89,000 members and follow us on Twitter at @McKStrategy. Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com  Join 90,000 other members of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

PepsiCo design chief Mauro Porcini talks about the role of humanity and authenticity in driving innovation. Innovation requires commitment. In this episode of The Committed Innovator podcast, McKinsey innovation expert Erik Roth talks with PepsiCo senior vice president and chief design officer Mauro Porcini about how design thinking can help create that commitment and free people to innovate. Mauro's recently published book, The Human Side of Innovation: The Power of People in Love with People describes the power of design to drive sustainable and inclusive growth by unleashing people's natural innovative tendencies. See www.mckinsey.com/privacy-policy for privacy information

In this episode, we delve into the fascinating world of innovation and design with our distinguished guest, Mauro Porcini, PepsiCo's first-ever Chief Design Officer. Mauro has been instrumental in infusing design thinking into PepsiCo's culture, leading a new approach to innovation that significantly impacts the company's product platforms and brands. He is also the host […]

Mauro Porcini was the first Chief Design Officer at both 3M and PepsiCo. He's also  author of the book, The Human Side of Innovation: The Power of People in Love with People On this week's show, Mauro shares with us his insights on how we can identify and deal with  hidden rejection, as well as how companies can cultivate a Unicorn Culture. 

Mauro Porcini is the chief design officer at PepsiCo and the author of the new book The Human Side of Innovation: The Power of People in Love with People. On this episode of How We Work, he discusses his career journey, the people who have inspired him, and the power of curiosity.Edited & mixed by: Rob ValoisMusic by: Breakmaster CylinderLINKSMauro's book5 HR Trends Shaping 2023: Priorities for Human Resource Management in the Future of WorkFOLLOW US:InstagramLinkedInTwitterFacebookYouTubeWorkhuman Content Newsletter

He was previously 3M's first chief design officer. Porcini has received many honors, including Fast Company's 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age'slist of the 50 world's most influential creative personalities. In 2018 Porcini was awarded a knighthood (Cavaliere) by the president of the Italian Republic. This episode is brought to you by... Remarkable Masterclasses. Each masterclass is designed to help you become the remarkable leader and human you were born to be. Details on how to get on board for a specific skill or get discounts each month can be found on our website. Book Recommendations The Human Side of Innovation: The Power of People in Love with People by Mauro Porcini  Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson Finding My Virginity: The New Autobiography by Richard Branson  Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Related Episodes

Welcome to an episode with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini. In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success. In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City. Get Mauro's new book here: The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Kelly connects with PepsiCo’s first-ever Chief Design Officer Mauro Porcini to talk about his new book, “The Human Side of Innovation: The Power of People in Love with People.” “A process is only a tool, and a tool without a human being to use it is simply meaningless.”  “Dreaming is simple; making things happen is complex.”  […]

Professor Ann Majchrzak of the USC Marshall School of Business stresses the importance of innovation in addressing difficult societal challenges and the role of diverse perspectives in finding new solutions. She emphasizes the need for a radical rethinking of innovation and the inclusion of multiple viewpoints to solve complex problems. Majchrzak points out the value of building on the knowledge of others and considering trade-offs to find breakthrough solutions. She also emphasizes the importance of focus, diversity, and open-mindedness in fostering creativity and the use of a time constraint. Majchrzak believes that a culture of creativity and diversity is crucial for driving innovation and finding new solutions to important problems.Pr. Majchrzak page:   https://www.marshall.usc.edu/personnel/ann-majchrzak  More content at abruptfuture.com Connect with Benoit on LinkedIn Follow our page on LinkedIn here

Mauro Porcini is PepsiCo's first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role, he is infusing design thinking into PepsiCo's culture and is leading a new approach to innovation by design that impacts the company's product platforms and brands, which include Pepsi, Lay's, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in New York City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo, New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo, and Cape Town. Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” on Apple Podcasts, Spotify, and YouTube, where he interviews inspiring personalities from the creative community worldwide. Since 2020, he has been a presenter and judge on the TV show “New York by Design” and “America by Design”, airing on CBS and Amazon Prime Video. In 2021 his first book was published, in Italian: “L'età dell'eccellenza – Come innovazione e creatività possono costruire un mondo migliore” (Il Saggiatore). His first book in English, “The Human Side of Innovation. The Power of People in Love with People” (Berrett-Koehler), focusing on innovation, design, and leadership, launched in October 2022.Prior to joining PepsiCo, Mauro served as the first ever Chief Design Officer at 3M, where his mission was to build and nurture a design-sensitive culture in a technology-driven global corporation. His teams, based in the U.S., Italy, China, and Japan, won many of the world's most prestigious design and innovation awards. Mauro began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto. His work on wearable technologies has been showcased at the Louvre in Paris as well as the Seoul Art Center. Over the years he has been on the board of directors for several organizations. Currently, he is the President of the Politecnico of Milan Foundation in the United States (Fellows of Politecnico), sits on the board of directors of the Design Management Institute of Boston, and on the advisory council of other design, art, innovation, and business institutions. Mauro is a fashion lover, but not a fashion addict – regardless of his collection of more than 300 pairs of shoes. He lives between New York City and the Hamptons with his wife Carlotta, with their daughter Beatrice, and with their two Pomeranians, Leone, and Bella.Here's a glimpse of what you'll learn:How Mauro grew upThe values instilled in him by his parentsThe artistic and cultural impact of his childhoodThe people who had the greatest influence on Mauro's life journeyHow dimensions of design and innovation fuse with humanity in Mauro's bookWhat drives his work at PepsiCoHow Mauro refers to conflict as dialogue and the meaning it holdsThe importance of both storytelling and cultureWhich type of books most inspire MauroIn this episode…Mauro Porcini grew up in a town called Baris in Italy, about one hour from Milan, in a family obsessed with both culture and knowledge and the idea of kindness. This led him to study design in university with dreams of becoming a writer. Today, he has a wide-ranging career that involves both design and authorship.Mauro worked in design in companies from Milan to Minnesota before eventually landing at PepsiCo to become their Chief Design Officer. The kinds of values important to him, imbued from childhood and his own expansive life journey, involve dreaming, innovating, being kind and resilient, all these themes that he explores in his book “The Human Side of Innovation”. In this episode of What CEOs Talk About, host Martin Hunter and guest Mauro Porcini discuss Mauro's celebrated career, his thoughts on design and innovation, the journey to always achieve something larger, choosing the right people for a company, and how love is a vital ingredient for success. The conversation reveals the depths of Mauro's insight and passion: it's both inspirational and aspirational.Resources mentioned in this episode:URGEOContact email: info@urgeo.comMartin Hunter on LinkedInMauro Porcini on LinkedInMauro Porcini Pepsico Design + InnovationMauro Porcini on Instagram‘In Your Shoes with Mauro Porcini' podcast‘The Human Side of Innovation: The Power of People in Love with People' by Mauro Porcini‘The Village Saturday Night' poem by Count Giacomo Leopardi‘Leonardo da Vinci' by Walter Issacson‘Einstein: His Life and Universe' by Walter Issacson‘Steve Jobs' by Walter Issacson‘Losing My Virginity' by Richard Branson‘Finding My Virginity' by Richard Branson‘Shoe Dog' by Phil KnightResources recommended for CEOs and leaders:Monday.comBambooHRSponsor for this podcast...This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!Are you READY to free up your time?Optimize your Organization?Grow revenue and reduce costs?Build your leadership team?Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let's touch base so we can learn how we can level up your business. Contact us today.

The pace of business change is continuing to accelerate. According to a recent McKinsey Global Survey, business leaders expect that by 2026, half of their companies' revenues will come from products, services, or businesses that haven't been invented yet. Innovation is critical for companies to survive and thrive. So how can employers ensure they have talent strategies in place to have the right skills to create and drive new ideas forward, and could innovation be the catalyst that accelerates skills-based hiring? My guest this week is Mauro Porcini, PepsiCo's first ever Chief Design Officer and author of a new book on people-centric innovation. In the book, Mauro does a deep dive into the skills, culture, and philosophy companies need to innovate. It was brilliant to hear his views on what employers need to do to attract, retain and develop people with the diverse skills required for effective innovation. In the interview, we discuss: The role of Chief Design Officer at Pepsico How business cultures have changed Designing the future with human-centric design The 24 skills needed for innovation and the importance of identifying and developing them in leaders Building a culture of innovation Process versus people The power of kindness, optimism, and curiosity The relationship between kindness and productivity Recognizing and recruiting innovators Redesigning the recruiting process What does the future look like? Mauro's book - The Human Side of Innovation: The Power of People in Love with People Listen to this podcast on Apple Podcasts.

The pace of business change is continuing to accelerate. According to a recent McKinsey Global Survey, business leaders expect that by 2026, half of their companies' revenues will come from products, services, or businesses that haven't been invented yet. Innovation is critical for companies to survive and thrive. So how can employers ensure they have talent strategies in place to have the right skills to create and drive new ideas forward, and could innovation be the catalyst that accelerates skills-based hiring? My guest this week is Mauro Porcini, PepsiCo's first ever Chief Design Officer and author of a new book on people-centric innovation. In the book, Mauro does a deep dive into the skills, culture, and philosophy companies need to innovate. It was brilliant to hear his views on what employers need to do to attract, retain and develop people with the diverse skills required for effective innovation. In the interview, we discuss: The role of Chief Design Officer at Pepsico How business cultures have changed Designing the future with human-centric design The 24 skills needed for innovation and the importance of identifying and developing them in leaders Building a culture of innovation Process versus people The power of kindness, optimism, and curiosity The relationship between kindness and productivity Recognizing and recruiting innovators Redesigning the recruiting process What does the future look like? Mauro's book - The Human Side of Innovation: The Power of People in Love with People Listen to this podcast on Apple Podcasts.

The pace of business change is continuing to accelerate. According to a recent McKinsey Global Survey, business leaders expect that by 2026, half of their companies' revenues will come from products, services, or businesses that haven't been invented yet. Innovation is critical for companies to survive and thrive. So how can employers ensure they have talent strategies in place to have the right skills to create and drive new ideas forward, and could innovation be the catalyst that accelerates skills-based hiring? My guest this week is Mauro Porcini, PepsiCo's first ever Chief Design Officer and author of a new book on people-centric innovation. In the book, Mauro does a deep dive into the skills, culture, and philosophy companies need to innovate. It was brilliant to hear his views on what employers need to do to attract, retain and develop people with the diverse skills required for effective innovation. In the interview, we discuss: The role of Chief Design Officer at Pepsico How business cultures have changed Designing the future with human-centric design The 24 skills needed for innovation and the importance of identifying and developing them in leaders Building a culture of innovation Process versus people The power of kindness, optimism, and curiosity The relationship between kindness and productivity Recognizing and recruiting innovators Redesigning the recruiting process What does the future look like? Mauro's book - The Human Side of Innovation: The Power of People in Love with People Listen to this podcast on Apple Podcasts.

How do you measure, in financial terms, the value of design? PepsiCo chief design officer Mauro Porcini has been on the receiving end of the query dozens of times throughout his career. While he has long employed metrics to appraise the cost and impact of a particular product label, promotion or installation, his preferred answer is simpler and Spiderman-esque: great design inherently creates great value. Now in his 11th year at PepsiCo, Porcini is the creator of the company's award-winning Design and Innovation Center, which holds sway across the drink and snack giant in everything from new product development and experiential marketing campaigns to brand revamps and fashion collaborations. Porcini's perspective that design should strive to address real and useful human needs is a core tenet of the Center and highlighted throughout his book “The Human Side of Innovation: The Power of People in Love with People,” which draws upon his experience at PepsiCo and in prior roles, including as the head of global design at 3M. As part of an expansive interview featured in this episode, Porcini discussed his definition of design, both in the abstract and specific to his work in consumer products, how he convinces colleagues to align with his vision and where he takes his cues as a creator and leader. He also explained his hiring process and the value of technical expertise versus personality or cultural savvy and how social media influences his perspective on design. Show notes: 0:45: Mauro Porcini, Chief Design Officer, PepsiCo – Taste Radio editor Ray Latif chatted with Porcini about the executive's infant before riffing on the Italian men's soccer team and 2022 World Cup and how the Design and Innovation Center is involved with the tournament. He also spoke about the meaning behind his book's title, how his relatively small business unit operates within a large corporation, how data and market research influence design decisions and his method for assessing priorities from a company-wide perspective and with individual brands. Later, he explained why age is not a critical factor in hiring decisions, what it's like to be a fly on the wall in design meetings and whether he's planning a new playbook for his next decade at PepsiCo.  Brands in this episode: Pepsi

Great design can reward a company's shareholders, but “good enough” doesn't do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss: - Why investors should watch companies with great design thinkers - The strategy behind limited-edition releases - How wearables could change what we eat and drink   Companies mentioned: PEP, MMM, AAPL   Host: Ricky Mulvey Guest: Mauro Porcini Engineer: Tim Sparks

In this episode of the HR Leaders podcast I'm joined by Mauro Porcini to discuss the human side of innovation: the power of people in love with people.Mauro Porcini is PepsiCo's first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo's culture and is leading a new approach to innovation by design that impacts the company's product platforms and brands, which include Pepsi, Lay's, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others.

Mark speaks with Mauro Porcini, PepsiCo’s first ever Chief Design Officer and the author of the timely book—both manifesto and memoir—called The Human Side of Innovation: The Power of People in Love with People. Together we explore the important call to prioritize human-centered design and innovation when it is most at risk. Today, Commander Divine speaks with Mauro Porcini, PepsiCo’s first ever Chief Design Officer and the author of the timely book—both manifesto and memoir—called The Human Side of Innovation: The Power of People in Love with People. In the episode, Mauro makes the call to prioritize human-centered design and innovation when it is most at risk. In a constantly changing world, Mauro stands for human-centered design to maintain our human nature in business and life. Key Takeaways: Love at work builds collaboration & efficiency. Mauro describes how kindness at work decreases redundant tasks. Specifically, many people spend countless moments trying to avoid sabotage and back-stabbing by overcompensating and looking over their shoulders. When kindness is at the forefront, time and energy are saved - and business gets done quicker, with more ease and happiness. One page, 24 qualities of leadership. If you don’t read the book, Mauro recommends you simply pick up the book and turn to the one page that lists all 24 of his main qualities of leadership. Try these out in your own life, and watch your success and your organization soar. Design thinking vs. design. Mauro shares the difference between design thinking and design in and of itself, sharing how many designers go to school for design and forget everything they learned regarding the design thinking process. Every design thinking organization needs designers. But not all designers are naturally design thinkers. The three design thinking pillars. Design, Strategy, Prototype as the way of the future in life, business, politics, and beyond. Mauro advocates for design thinking as the ideal way to address any problem to find the most effective solution.

Mark speaks with Mauro Porcini, PepsiCo’s first ever Chief Design Officer and the author of the timely book—both manifesto and memoir—called The Human Side of Innovation: The Power of People in Love with People. Together we explore the important call to prioritize human-centered design and innovation when it is most at risk. Today, Commander Divine speaks with Mauro Porcini, PepsiCo’s first ever Chief Design Officer and the author of the timely book—both manifesto and memoir—called The Human Side of Innovation: The Power of People in Love with People. In the episode, Mauro makes the call to prioritize human-centered design and innovation when it is most at risk. In a constantly changing world, Mauro stands for human-centered design to maintain our human nature in business and life. Key Takeaways: Love at work builds collaboration & efficiency. Mauro describes how kindness at work decreases redundant tasks. Specifically, many people spend countless moments trying to avoid sabotage and back-stabbing by overcompensating and looking over their shoulders. When kindness is at the forefront, time and energy are saved - and business gets done quicker, with more ease and happiness. One page, 24 qualities of leadership. If you don’t read the book, Mauro recommends you simply pick up the book and turn to the one page that lists all 24 of his main qualities of leadership. Try these out in your own life, and watch your success and your organization soar. Design thinking vs. design. Mauro shares the difference between design thinking and design in and of itself, sharing how many designers go to school for design and forget everything they learned regarding the design thinking process. Every design thinking organization needs designers. But not all designers are naturally design thinkers. The three design thinking pillars. Design, Strategy, Prototype as the way of the future in life, business, politics, and beyond. Mauro advocates for design thinking as the ideal way to address any problem to find the most effective solution.

Mauro Porcini shares how designers can rise to the top, the dangers of associating your self-worth with work, and why he's changing the status quo from the inside. Highlights include: ⭐ Why do you run towards the fire? ⭐ How has the focus changed since becoming a father? ⭐ What gives you the right to talk about love with business people? ⭐ Why have you disassociated your personal worth from your work? ⭐ What does it take to scale human-centred innovation across the globe? ====== Who is Mauro Porcini? Mauro is a Senior Vice President and the-first-ever Chief Design Officer of PepsiCo , the largest food and beverage company in North America and second largest in the world. At PepsiCo, Mauro and his team of 300 designers have been on a decade-long mission to infuse the corporation with a human-centred culture. Before joining PepsiCo in 2012, Mauro invested 10 years at 3M, building out the business' global design function. Something he appears to have been quite successful at, as he also became the company's first-ever Chief Design Officer, with the CFO of The Wall Street Journal referring to him as, “… the man putting 3M on the design map.”  Mauro's second book, “The Human Side of Innovation: The Power of People in Love with People” has just been published. It is described as “… a manifesto for a genuine, authentic, and deeply humanistic approach to innovation, one that aims to create personal and social value first…”. ====== Find Mauro here: LinkedIn: https://www.linkedin.com/in/mauroporcini/ Twitter: https://twitter.com/MauroPorcini Website: https://www.mauro-porcini.com/ Instagram: https://www.instagram.com/mauroporcini/ Mauro's books: The Human Side of Innovation: The Power of People in Love with People - https://amzn.to/3FNaMVP L'età dell'eccellenza: Innovazione e creatività per costruire un mondo migliore -  https://amzn.to/3t56wcR ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

He was previously 3M's first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company's 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age's list of the 50 world's most influential creative personalities. Mauro whole-heartedly believes that design has the power to create long-term value for companies and society - and innovation is the root of that power.  In this episode, Mauro shares his insights on working as a chief design officer at PepsiCo, how to future-proof your creative career, and plenty of insights from his latest book 'The Human Side of Innovation: The Power of People In Love with People'.  Mauro and I explore:  ●   His journey to becoming a chief design officer ●   How creative professionals can go from being just another brand designer to achieving ‘unicorn' status●   What the traits are of a unicorn designer ●   Finding the pathway to discovering what you want to do in life●   How a brand can introduce disruption to motivate and excite people  If you want to put the power of innovation to work in your career and business and learn from one of the most notable titans in the design and branding industry, you don't want to miss this episode!  Mentioned in this episode: “The Human Side of Innovation: The Power of People in Love with People" by Mauro Porcinihttps://amzn.to/3Ac7vf0 Mauro Porcini: https://design.pepsico.com/ To connect with Mauro: LinkedIn: https://www.linkedin.com/in/mauroporcini/Twitter: @mauroporciniInstagram: https://www.instagram.com/mauroporcini/ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen        FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"           Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo's culture and is leading a new approach to innovation by design that impacts the company's product platforms and brands, which include Pepsi, Lay's, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others. Before joining PepsiCo, Mauro served as the first-ever Chief Design Officer at 3M. His mission was to build and nurture a design-sensitive culture in a technology-driven global corporation. His teams, based in the U.S, Italy, China and Japan, won many of the world's most prestigious design and innovation awards.

Leadership and innovation are a combination of leadership styles that influence employees to produce creative ideas, products, and services. It is also about figuring out how to add value to an organization and, like with most practices, reaching mastery of leadership and innovation starts within the person herself- or himself. It is the ability to inspire productive action in yourself and empower others during times of creation, invention, uncertainty, and risk. Today's guest is Mauro Porcini, Chief design officer at PepsiCo and Author of The Human Side of Innovation: The Power of People in Love with People. He is responsible for leading innovation by design across PepsiCo's food and beverage portfolio, extending from physical to virtual expressions of the brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Their product portfolio includes enjoyable foods and beverages, including many iconic brands. In this episode, Mauro talks about leadership and innovation. He also talks about the human side of innovation and making people dream with you. Learn how having a human-centered culture in a workplace makes everything extraordinary.   Get the show notes for Leadership and Innovation with Mauro Porcini at PepsiCo Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #MauroPorcini with your host @GeneHammett https://bit.ly/gttMauroPorcini   #LeadershipandInnovation #GHepisode935 #TheHumanSideofInnovation #ThePowerofPeopleinLovewithPeople Give Growth Think Tank a review on iTunes!

Welcome to Strategy Skills Episode 291 with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini. In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success. In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City. Get Mauro's new book here: The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Check out my latest podcast, "Success Interview," with Mauro Porcini. Mauro Porcini is the Chief Design Officer at PepsiCo. Mauro Porcini is the author of "The Human Side of Innovation: The Power of People In Love with People." In this interview, we talk specifics about leadership, innovation, culture, and the human side of innovation. Enjoy! #MauroPorcini #leadership #performance #innovation #greatnesswithin #love #culture - Watch on Youtube: https://youtu.be/NQh57ylWddw

On this week's episode of Inside Outside Innovation, we sit down with Mauro Porcini, PepsiCo's first ever Chief Design Officer and author of the new book, The Human Side of Innovation. Mauro and I talk about the human aspects of innovation and the importance of love in the innovation process. Let's get started.Inside Outside Innovation is a podcast to help new innovators navigate what's next. Each week we'll give you a front row seat into what it takes to learn, grow, and thrive, in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started. Interview Transcript with Mauro Porcini, PepsiCo's Chief Design Officer and author of The Human Side of InnovationBrian Ardinger:  Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. Today we have Mauro Porcini. He is PepsiCo's first ever Chief Design Officer, and author of the new book, The Human Side of Innovation: The Power of People in Love with People. Welcome to the show. Mauro Porcini: Thanks, Brian. Thanks for having me. It's really a pleasure. Brian Ardinger: I am super excited to have you on the show. I'm big fan of PepsiCo and your work prior at 3M, and you've got this new book out and I wanted to have a conversation about some of the things that you've seen in this world of innovation. How do you define innovation? Mauro Porcini: That's a good question. Every time you touch, you start score, every time you take something, anything, it could be a product, it could be an experience, it could be an institution, anything in your life. You try to change. And now this change could be directed in a positive way. It could go in a negative way. It could be a major change. Destructive but true as we call those kind changes in innovation world. It could be very incremental, very minimum, but anything you do, the change, the status quo is innovation by definition. Brian Ardinger: I like that definition because you know, I think a lot of people get hung up on the fact that innovation, they think it has to be the biggest change in the world. It's I've got to come up with the next flying car. But you talk about in your book, innovation is not just about that. It's about incremental improvements. It's just creating value in change. Mauro Porcini: This point we are both making right now, I think is extremely important because often people out there, media, opinion leaders, are looking at companies investing in innovation, and if they don't produce the next iPhone, they're like, well, they're failing. They're not really extracting the value that they should from that innovation team, that design team, whatever is the form shape of that innovation organization. And instead, in many situations that innovation is more in the genetic code of the company. Is happening so many different ways in the way you serve a customer. In the way you build experiences. In the way you promote your brands, or you build new ones. Or eventually also in some small incremental products that make your portfolio more meaningful, more relevant. Or financially more interesting for you and your shareholders or more strategic for your company. So, it's very, very important to make this point. I read a few articles recently. They were attacking and challenging companies that were not producing the next iPhone after these loud investments in the innovation machine. And the reality, many of those companies are actually different companies today than today than what they were in the past. Thanks to that innovation culture that they built. Brian Ardinger: Absolutely. I heard you talk about design and that great design comes from this earnest desire to make other people happy. Can you expand on that a little bit?Mauro Porcini: That's how everything started. Thousands of years ago when the first act of innovation or design, because for me, are exactly the same thing happened. When the historic man or woman. Who knows if it was a man or if it was a woman, for the first time, took something that was available in nature, a stone, and modified that to give it a different destination of use. To use the stone as a more effective hunting tool. Or a tool to prepare the food. Or later on to decorate your body. Or later on to celebrate your gods.By the way, just mentioned, three different dimensions of the Maslow Pyramid. You know, the bottom of the pyramid that is about survival and is safety and is your physiological needs. The center is about self-expression, the connection with others. And then the top that is about something that transcend yourself is bigger than you.Yeah. And so already those utensils made out of stones were serving specific needs. They were all about reaching your happiness. Because the Maslow Pyramid, at the end of the day, the needs Pyramid is all about reaching what we call today happiness. If you work in all these dimensions. So already back innovation or design was an of love. This is how I start. Also, the book, innovation is an act of love. An act of love towards yourself. If you were creating this for yourself, but obviously already back then, we were organized in little communities. We have people around us. We wouldn't have the concept of family yet, but you were creating these products also for the people around you. It was an act of love for them as well. And then you started to create more and more product by yourself. At a certain point, there were so many products. You needed help. You needed to start delegating the creation of those products to other people.And then over there, hundreds of years and thousands of years, we started to organize ourselves in different communities. We invented the idea of work. We invented companies. Then later on brands. And so, what happened when that started to happen is that essentially you start to put scale. Literally scale between you innovator and the people that you love and that you are serving.The scale plays the distance between the two of you and the love started to get lost in translation in the scale. And instead of love, you started to change love with profit and financial revenue and other things. And so, in the name of profit, eventually you could create products that eventually were not ideal for the people you wanted to serve.But products that eventually you could extract as much financial value as possible out of. And so, this is what has been happening for hundreds of years, more recently. That we are surrounded by so many mediocre products and services and brands and experiences because they were created in the name of profit instead of the name of love.What is changing today is that we live in a world, where if you don't create the ideal extraordinary, excellent solution for people needs and wants, the solution could be once again, a product, service, a brand, or experience. Somebody else will do it on your behalf. Why this was not happening 20 years ago, 30 years ago was simply because if you were a big company, you could protect your product. With big barrier to entry. Made of scale of production, of distribution, and communication. Today. Instead, anybody out there can come up with an idea, get easy access to funding through kickstarter.com or their proliferation investment funds that are hunting for the next startup. The custom manufacturing is going down driven by new technologies and globalization.You can go straight to your end users through the digital platforms to sell them stuff through e-commerce channels and to promote your products through social media. In these areas, these companies, the big ones, were building their barriers to end. It was impossible for the men and woman in the street to go compete with them Today they can, and therefore the big and the small, they're left with just one possible solution. They need to really focus on people and really create something extraordinary for them. You may have the best product, the best brand. Very bad service. Your competitor will create the best product, the best brand, and eventually something with a better service.Or you may have all of them, but your product is not sustainable enough. Or is not healthy enough. That's exactly where competition will come. Thank God we live in a world where the big and small need to do just one thing to create excellence for people. There is no space for mediocrity anymore. You cannot protect the mediocrity with your old barriers to entry anymore.Brian Ardinger: I love that concept and coming back to the idea of innovation is love, if you think about one of the best acts of love is solving a problem for somebody. And at the end of the day, that's what innovation is. It's finding a problem and solving that problem for yourself or whoever's having that problem. Mauro Porcini: And going maybe a little bit further, you know, many years ago, around 18 years ago, I was working at 3M. And 3M named that year, the year of customer satisfaction. The idea was, let's focus on the customer. Let's really celebrate and please the customer. This year more than ever. So was thinking about customer satisfaction and the etymology of the world satisfaction and the meaning of the word. And at a certain point, I realized that as a designer, as an innovator, I didn't care at all about satisfying the customer.I really didn't care at all about satisfying the customers. I wanted to love the customer. What is the big difference between satisfaction and love? Satisfaction is all about identifying a need and fulfilling the specific need. But if you love somebody could be your children, it could be your wife or husband, or your parents and your friends. You try to do more; you try to do the magic. Then expect to go above and beyond. To really surprise them. And this is what innovators, the real innovators do. They want to surprise. They want to do the magic. And you know that to surprise them, do the magic, you need an extra effort. You need to really change things. You need to do things that people do not expect. Not just the people you serve, but unfortunately, and this is the difficulty of doing innovation also, the people surrounding your boss. Your investors. Your colleague. There is a subtle difference between satisfaction and love, and I think love is really the word synthesized for innovation.Brian Ardinger: That's a great. You talk about in the book how you have to go after and find these, what you define as unicorn employees. The employees that possess a lot of these key talents that you're talking about. Can you expand on what a unicorn employee is and why it's so important to have them in your innovation space?Mauro Porcini: Well, the first definition that is also the subtitle of the book is There are People in Love with People. So, until now, we talked about how important it is to refocus everything on people. That's the second people in the sentence. We briefly talk about love that synthesizes essentially everything. The first people I started to focus on, the first people of the sentence that are innovators, entrepreneurs, the leaders of the world, the designers.Many years ago, for a very practical reason, you know, everything is in the book comes from the practical needs that I faced in my professional journey. Who was this need? Well, I was building design teams in 3M, and I was hiring people, and I had a series of technical skills. They needed to be the best possible designers.They also needed to be business savvy. They needed to have also you know, a series of characteristics that were very clear to me. And then I was giving more, less an idea of the soft skills that these people needed to have. And very soon I realized that it was so difficult to find the kind of talents that I wanted.They had all the technical skills there, the business skills, but they were missing when something was important to move projects forward. Something else happened in part. I was there to introduce design thinking and design driven innovation, or as we call that kind of innovation, human center innovation in 3M.And I was studying every other company, what they were doing, how they were applying innovation, big companies, small companies. And one of the trendy words of the time was Design Thinking. And of course, as a designer, I would introduce that idea inside the company. And they started to introduce the tools, the processes, the ways of working of Design Thinking.This is what you were reading in books, listening, hearing, conferences, and what the, the consultant out there were selling to these companies. And so here I am. I started to run dozens and then hundreds of projects with this methodology. And some of them were succeeding and some of them were miserably failing.And then you start to look at them. You start to analyze them. And then at the beginning I was thinking, okay, maybe the process is not the right one. I need to tweak it and evolve it and I need to change the way of working and some of the tools. And you do all of this and still some succeed in some not. And at that point you try to find what is the root cause of this. What are the common themes? And you're right to want conclusions. That is pretty obvious if you say, but the reality in the companies, people don't talk enough about this when they talk about innovation. The difference was made by the people driving the projects. And there were people with certain kind of characteristics and people with others. Mindset, ability to observe reality and take certain kind of decisions, extract certain kind of insights and learnings, courage to drive things forward to face roadblocks, ability to take orders with you.I mean, there are a series of skills that back then when I was hunting for all these people to join my teams at 3M, I listed literally in the list for my HR department. Because I needed these people to have this kind of characteristic. Then the list became a paper for the Design Management Institute Review. It became something that will share in conferences. And it became something very public for a simple reason because I wanted everybody out there that was interested to join my teams, to know what kind of people I was looking for.And so, in the past 17 years. I've been tweaking and evolving the list. And two-thirds of this book is about characteristics and the way these unicorns think and behave. And some of them are more obvious than others, like the ability to dream and think big when you talk about leaders and innovation, obviously you need to think big.It's not that easy though. You know, we think big, and we dream when we are children and then society try to convince us that is not okay. That that's a childish kind of activity. Because society wants to normalize people. They don't want people to dream too much because people need to be a feature and be stable, you know. Within the society that we have today.Instead, we need to find ways to protect those dreams and we need to understand that when we dream, we'll face people that will push back on us. They, they will stop us from dreaming because that's what they believe in. You shouldn't dream or you need to be practical. You need to be pragmatic. The problem is that then even if you succeed in dreaming, that's not enough.There are many people that dream, there are great visionaries, but are unable to make things happen. They stay up there in the dimension of dreaming. That is also very comfortable dimension because to make things happen is tough. So, you know the balance between dreaming and execution is very important.Now, this is something that you hear about when you talk about innovation. You talk about leadership; you talk about design. But there are other characteristics that are less obvious. For instance, kindness, optimism, curiosity. How many times you heard the CEO or a business leader or a hiring manager asking, is this person a kind person or is this person curious or optimistic and, and there are many others. Again, there are 24 traits of these innovators. And in my, again, journey, I found that these characteristics are what made the difference in my teams. At the beginning, even before I started to create this list, they were kind of intuitive. People love to be surrounded by people that are similar to them, so. I grew up in this family of kind people and optimistic people. I mean, it was just the way we were.I wish all Italians were like this. Actually Italy, we have the opposite. Yeah, kind maybe. I don't know. But is the opposite. I think the problem of Italy today is that we're not optimistic at all today. Unfortunately. At the second point, I realized with full awareness, the power of something like this. For instance, curiosity is what drives you to talk with others. To get out of your comfort zone and embrace people that think differently than you. Curious people usually love diversity because they see diversity, diversity of thinking and background, the precious gift of knowledge.They know that people that are different than them have something to offer to them and they can learn from. And it doesn't mean that the other point of view is better than yours. It means that through dialogue and therefore respect to other characteristics of the unicorns, ability to create a dialogue and respect. To dialogue and respect, you can build a bridge with these other perspectives and your perspective. Perspective number one, combine with perspective number two of the other person. Create a third or regional perspective, that is the novel perspective, is what drives innovation. Curiosity makes you read books and travel from one place to the other without just stopping at the meeting room where you're going because of the business commitment that you have. But going out in the city and getting lost in the city and observe people and falling in love with, you know, the way they talk, they behave, they dress, they eat, they drink, they read anything they do. Curiosity make you grow every single day. Brian Ardinger: So, I'm curious to know, so you talk about these particular traits and that. Do you think they can be trained and taught to folks that are already on your team. Or is this something you have to go out and hire for and is it, is it in fact a unicorn from the standpoint of it's a mythical creature that doesn't always exist and is hard to come by. Mauro Porcini: Yeah, exactly. First of all, as you mention it, the unicorn doesn't exist. The person that embodies, to the extreme, the 24 skills of the unicorn doesn't exist. And this is what the unicorn is about. Plato will place the unicorn in the world of ideas up there.The Unicorn is an idea you strive to for the rest of your life. You want to keep seeing your life as a never-ending opportunity that will end with your death eventually, depending on what you believe in. And opportunity to keep learning. And so that's what the unicorn is about. And therefore, is implicit in the very idea of the unicorn that you need to learn, that you can grow. You can improve, you can become a better unicorn than you were when you were born.So, I think there are two dimensions to the idea of the unicorn. On one side, there are talents you are born with, like you play soccer, and you are Maradona or Tennis, Serena Williams or you run and Usain Bolt. Those are people who are born with those talents, but they need to train also, Maradona, Serena Williams or Usain Bolt need to train that talent. We move people with goals. At the beginning, even just building awareness. Realizing that I am Maradona. You know how many amazing potential baseball player or tennis player are out there. And there are maybe employees in a company or doing other things because they never became aware on an amazing talent because they never happened to play baseball for example. They just, you know, they didn't do sport and they ended up, or they were swimming.And so the first role of education is build awareness about specific characteristics. And again, now we're talking about sports. But understanding the power of curiosity. Understanding the power of optimism. The power of humbleness. You know, a series of traits that can make the difference in your innovation journey.The second goal is that once you're aware, you want to practice so that you can take it to the next level. The third one is that you want to, when you right to a certain level, you know, a professional kind of level, you think that you are done, because you are there. You're up there, you've been successful. You did amazing innovation projects.You are Maradona. Somebody stopped learning, somebody stopped growing. And this is a big mistake driven by the opposite of one of the characteristics of the unicorn that is evidence. And the characteristic is that humbleness combined with confidence. So short answer, partially is natural talent, partially training. You may be born with less of a natural talent as a unicorn than somebody else. But you may become a better unicorn than a natural talent if you practice and if you get that kind of education. Brian Ardinger: You brought up the fact that you got to be a natural learner and continually prime that pump. How do you stay fresh and current and connected to new ideas and that?Mauro Porcini: Look, I practice that idea of curiosity I was describing also earlier. But while in the past was kind of random. Like I was just curious by nature. But it was very in efficient. Sometimes I was more curious, sometimes I was less. Today I force myself to be extra learner. And really, you know, for instance, you may already understand from this conversation between the two of us that I love a lot to talk and you put me in a room, we start to talk and I start, and then I learn over the years, when you are in the room and you meet people, people you know, but especially people you don't know, that if I was talking too much, I was wasting the opportunity to learn from others.So, one of the things I learned to do is to stop and list theme. Listen is so, so important. And also, not doing that just in a casual occasion, but also during a business meeting. During a design or innovation meeting. And this is so important because often people, for lack of confidence are there in those rooms feeling the gap of their, of the silence.We justify their presence there, to build their credibility, even if what they're saying is not really meaningful to the conversation. It's not really adding value. There are so many of these people and to them, almost bothered by that because I feel it in my skin, like a waste of time and lack of efficiency in that kind of conversation.I think we should talk when we add value to bring to the conversation, and we shouldn't when we don't. By the way, this value doesn't need to be just intellectual value. Maybe there is a moment that we need a joke or some irony. You know, to create a different vibe in the conversation. So, I'm talking about that.But this is something important I think, and we need to always keep in mind. And then finally, a little trick, again, very spontaneously for me, I am very, very active in social media. Especially in Instagram, in LinkedIn. And I post every day in Instagram especially. And so, posting every day, you always want to have interesting content to post.And so, this force you to walk the streets of life and be curious and see people around you and always hungry for an interesting thing that happens. So that you can snap that picture, that could become content. And it's not just the picture, but it's the story behind that picture. So, you need to observe, you need to understand what's going on, and then you need to give an angle, a perspective that is your unique, that helps so much being alert and looking around and always observe what's going on around you.Brian Ardinger: What it also allows you to do is to make mistakes. Like you can try things and you get better as you try things. I imagine the first time you posted a picture of your shoes, was maybe not the first best conversation piece, but I know that you do it on a regular basis and having the ability to learn and grow and change as you experience and do things, that's probably important trait as well. Mauro Porcini: Yeah. You, you, you say two things that I think are very important here. One is consistency. You may do things at the beginning, look weird, but if you do it consistently because in a consistent way, then it becomes part of your brand. Or you may do things that people perceive as not authentic because they're like, ah, that's not really him, you know, or her in your social media or at work in, you know, in what you do every day, your company. So, at the beginning, there will be this uncomfortable situation. People want to know, you know, why you're doing certain things. But if you keep doing that sooner or later, they will understand that you really believe in what you're doing. So, consistency is very powerful, but it requires a little bit of courage and getting out of your comfort zone at the beginning. When you disrupt, you do things differently. Brian Ardinger: So obviously you work at a company like PepsiCo that's always doing some amazing things out there in the consumers world and headspace. What are some of the trends that you're seeing or that you're excited about? Mauro Porcini: Well, there are three with an overarching platform that could be codified as an additional fourth trend. In our industry, but they're common also, many other industries. Sustainability, health and wellness, personalization, enabled by technology. Technology could attach itself to all of this dimension and really change the game. Sometimes people ask me, well, you've been 10 years at PepsiCo.You were 20 years earlier in 3M, where do you see yourself in the future? The first part of the answer is that you never know, right? I was not planning to leave 3M and then it happened. But I'm not planning to, to leave PepsiCo anytime soon. And one of the reasons why, since 10 years I'm doing exactly the same job. And I could keep doing a job eventually for 20 more years, is that it's exactly these four challenges that I just made.We're working in a industry that is in evolution. Is changing. And companies like PepsiCo give people like me, the platform to reach everyday billions of people. Billions of people. So even the incremental changes that eventually the media don't notice because they're not the next iPhone, who generate a positive impact, for instance, in sustainability, in health wellness.That is exponentially bigger than anything a small company is, can do, and is doing today. The impact what we're doing today, with a variety of different activities that human center design driven is unbelievable. So, it's so exciting to work on these four dimensions today in an industry like this, with a company to give you this kind of access and resources as well.For More InformationBrian Ardinger: It's exciting times we're living in for sure, and I really do appreciate you coming on Inside Outside Innovation, to kind of share your thoughts. I'm really excited about the book coming out. For folks who want to find out more about yourself or about the book, what's the best way to do that?Mauro Porcini: If you follow me, my Instagram, Mauro Porcini and my LinkedIn. Mauro Porcini as well. I'm pretty active there. And then there is the possibility eventually even to communicate directly. So probably are the best two platforms. Brian Ardinger: Well Mauro, thank you again for coming on the program. Very excited to continue the conversation in the years to come and appreciate your time. Mauro Porcini: Thank you. Thank you, Brian. Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HEREYou can also search every Inside Outside Innovation Podcast by Topic and Company.  For more innovations resources, check out IO's Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database.  

Mauro Porcini, Chief Design Officer at PepsiCo, believes that the key to life-changing innovation is to put people first. He joins us to talk about his new book, The Human Side of Innovation: The Power of People in Love with People. Plus, companion robots might be the solution to loneliness amongst ageing adults. Intuition Robotics has developed the AI companion ElliQ and their CEO, Dor Skuler, introduces us to this friendly in-home sidekick. Also, we talk to Neha Singh, Founder and CEO of Obsess, about Disney's 100 years celebration with a new web3 experience for its Disney Music Emporium online store. In Socially Speaking, we discuss the great big barriers to building resilience. Links to this week's stories and discussion: [09:31] Mauro Porcini: https://www.penguinrandomhouse.com/books/714051/the-human-side-of-innovation-by-mauro-porcini/ (The Human Side of Innovation) [18:17] Apptastic [26:10] Dor Skuler: https://www.intuitionrobotics.com/ (intuitionrobotics.com) [33:43] Neha Singh: https://www.obsessar.com/ (obsessar.com) [42:21] The Great Big Barriers to Building Resilience You can also find both https://twitter.com/ambermac (AmberMac) and https://twitter.com/MBancroft80 (Michael B) on Twitter.

Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Mauro Porcini, author of The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini is senior vice president and chief design officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list. He was previously 3M's first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company‘s 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age's list of the 50 world's most influential creative personalities. In 2018 Porcini was awarded with a knighthood (cavaliere) by the president of the Italian Republic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mauro Porcini is PepsiCo's first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo's culture and is leading a new approach to innovation by design that impacts the company's product platforms and brands. These brands include Pepsi, Lay's, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda... just to name a few! Mauro's book, The Human Side of Innovation: The Power of People in Love with People, will be available on October 18, 2022! Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Black Pearl Mail - Turn your sign offs into sign ups, with blackpearlmail.com. Blinkist - Go to Blinkist.com/SMART to start your 7-day free trial and get 25% off of a Blinkist Premium membership. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is spine surgeon, medical director at Hinge Health, venture partner, and advisor to many, Dr. Raymond Hwang. Dr. Hwang started his educational career in engineering and computer science at MIT prior to shifting his focus to the world healthcare. After completing medical and business school at Harvard he entered the musculoskeletal world where […]

Join Richard and Chris as we continue our series on Upstarts and Innovators with a conversation with Alex Tongue, CEO and founder of Vango Toys. Hear how this 27-year-old entrepreneur took the tremendous risk to start a new toy company even in a pandemic and the success of his first product, The Upside Down Challenge. Richard, Chris and Alex talk about the power of social media, how it's upending promotion and driving sale, its use and how to judge its effectiveness. Alex represents a new generation of toymaker, and we're excited to bring you his story and insights. In The Endcap, Richard and Chris discuss the current political state of Tik Tok and WeChat. It's a fluid situation with many implications for the toy business, and toy marketing. The Playground Podcast is supported by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support