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Market Proof Marketing · Ep 302: The Measure of SuccessIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan! The team is currently participating in fantasy football and Jen shares her stats so far. Together, they consider how to measure the success of an ad if it doesn't become a lead and talk about how everything is hanging on interest rates right now. Spicy Kevin makes several appearances and keeps the conversation interesting!Story Time (06:34)Andrew is trying to figure out how you measure the success of a phone call or ad if it doesn't end up becoming a lead? Or can it be considered successful at all?Jen's daughter is going through the vet school application process and it's made her compare that process to people applying for The Nationals this year.Kevin says that managers and senior leaders who have zero desire to unpack why things are working are insecure in their own ability with what would be revealed. News (31:26)New sustainability tools help businesses and cities map environmental information (https://blog-google.cdn.ampproject.org/c/s/blog.google/products/maps/google-maps-apis-environment-sustainability/amp/)In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google (https://dnyuz.com/2023/09/06/in-its-first-monopoly-trial-of-modern-internet-era-u-s-sets-sights-on-google/)Mortgage demand drops to 27-year low as interest rates pull back (https://www.cnbc.com/2023/09/06/mortgage-demand-drops-to-27-year-low-as-interest-rates-pull-back.html)ONE+ By Rocket Mortgage® Is A 1% Down Payment Option (https://www.rocketmortgage.com/learn/one-plus?qls=QNS_20180523.0123456789)Favorites/Hates (59:50)Andrew watched a documentary film called “The Wild and Wonderful Whites of West Virginia” on Amazon. Jen loves that college football is back!Kevin's favorite is a sports jacket and a youtube video by Kyla Scanlon: https://www.youtube.com/watch?v=fdBSaG2cujM Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinJen do you know who you want to trade?JenWell, I tried to pull one over on Jackie Lipinski and tried to get Justin Jefferson from her, as if she didn't know who that was. But I did. I did try to offer her a couple of really good legit players, but she denied me.KevinOh.JenYes, I have not.KevinYou're a fantasy football professional, so can you talk right now who's like, if you had to call it right now, who has the best team? Do you think?JenUm, I mean, Jackie has a pretty good team. Mike has a pretty good team. I have a pretty decent team. I mean, I'm really not a professional. I just like to pretend that I know what you want.KevinRight. You won that unicorn trophy.AndrewIt's great.JenYeah, I won.AndrewIt's gold.JenI won once. Yes, but it's really just. It's really just luck. Plus, the way that we do it, guys, is this auto draft. So it's not even like you, you just, just auto automatically picks your players. You don't really have any say in what's.AndrewGoing to have the winners decided with the auto draft.JenSort of yeah.AndrewWell if you don't like such a.JenLineup it says projected standings with Mike Ryan and first place.AndrewSo happens every year somehow.JenTrying to.KevinRAZ Even though he's the commissioner right? Yeah.JenYeah. Like Jalen hurts or your quarterback.KevinLet's see. Here's here's what makes me mad is I had to make myself like math again. Like I failed the honors pre-calculus. And I took it twice. And then I never had to take math again. And I was like, I'm never. I chose a different like, I was like, I'm going to go Bachelor of Arts and a Bachelor of Science because I'm not taking anything close to math.KevinAnd then I had to make myself like math when I became a marketer, became important. Yeah. So it drives me nuts. Like I'm going up against Lipinski and it says projected score of 124 and a half for me, this is 122 and a half for her. Okay. How is it possible that what's going to happen is going to happen?KevinI'm going to get 65 and she's going to have 172. I mean, that's just gambling. That's just randomness.JenThey're just taking average projections. But what happens is somebody could get hurt. They might not even play. Hey, I mean, like, you never know.KevinI just think if we have, you know, I that can take us to Mars and back. Can it give us better projections at this? Like, come on, ESPN, get some GPUs fired up And.JenThen but there is.KevinMachine learning.AndrewHuman.JenTo human factor.AndrewAre reliable, unreliable.JenHuman factor.KevinBut they're all being paid off to like take a fall and stuff anyway. Right. Like it's it's all statistically for sure. Oh, it's all over.AndrewIf there is no drama in the game, no.JenOne wants to think.AndrewIt's like people think all the housewife shows are real. Like if there's no drama, there'd be no show. It's all manufactured.KevinI just think it should show around. You should be like, Here's. Here's that. Every year I am like, okay, I'll give Fantasy another shot. And then after the first two or three weeks of the same thing happening every time, or it's like I should have 180 points and I get 30.JenLike, there's no no, you just have to make sure that your players don't have a bye.KevinI don't. I do believe that never happens the first two or three weeks before I get.JenOkay.KevinSo that's why I was wondering, besides you and Mike, who is most likely to win so I can just trade them my best players now.JenBut now you're playing that game we're not in. Oh, man.AndrewI just opted out this year because now we have enough people. I do convert, you know, I don't feel like I'm like.JenNo pressure.AndrewNo pressure because I was not adding to it. I would I would set my thing, but I was just like, Oh, there's another person playing. I don't watch football. I watched some college football, but professional. But they said on.JenUsually guys, I went to the Virginia Tech Old Dominion game this past weekend. It was freaking electric. I was pretty sure Old Dominion was going to get pummeled, but they played pretty good. You know, that's my alma mater.AndrewSince that's where you went.JenThat's where I went to school, right? I'm a die hard fan. I go, Every time you have a home game, I'm there. But when they started playing Enter Sandman at the beginning, I mean, it was like it. In fact, they when everybody's jumping like that, it registers on the text size. Yeah, my grandma, I don't know what the type, but I registers as an earthquake.JenIt was crazy. Like, I was like, almost. I was so overcome with emotion. I was, I was like, it's not even I mean, look, I pay Virginia Tech a lot of money because my child goes there. So I like either way, whoever won it was fine. But I was like, Oh my gosh. Like, I brought me back to Meredith Oliver's fanatical selling and like, we have to our customers need to be fans of, you know, our our business and our brand and our company.JenAnd yeah, I mean, it was it was a thing, man. I was like, I'm all in on these Hokies.AndrewSo you can't replace you cannot replace humans, I guess is what it is.KevinYeah. It's not human to happening this year, but sometimes soon I'm going to have to get my kids to the summit just for like the first 30 minutes and then tell them to leave, because I think that's the only atmosphere that work. And I understand like, Oh, okay, Dad, you do you do real work outside of just talking to your computer upstairs.AndrewOr they might be like, wait, So you go on stage and talk for like a couple of minutes and all these people give you give you money, they listen to you. I don't know. That sounds like a scam. I feel like that's what you promise.KevinNo more sports talk for the rest of the podcast.AndrewNo more sports.KevinLet's start. Walk on to marketers marketing the podcast from the industry leaders. How do you convert where we talk about the current and future state of marketing and online sales for builders and developers across the globe? We're not here to sell you. We're here to help you and to try and elevate the conversation. Is there a topic you'd like us to cover or a question you'd like us to answer?KevinWe'll do it. Simply send an email to show at. Do you convert? Dot com. Welcome to episode 302. I'm Kevin. Okay. And with me today is Andrew Peek and Jen Barkin.AndrewWe're here. It's so exciting.KevinIt's a chat. Are we allowed to announce what's happening?JenOh, my gosh. What's happening?KevinSee, the thing that you're doing?JenAm I doing.KevinFast with the ends with podcast? Oh, are you kidding me? Talking about that? And we're not talking.JenAbout that yet.KevinOkay, we'll talk about it.AndrewI think you just talked about it like it's like, what do you know?KevinWe didn't.JenWe are pretty sure you didn't mind people talking.KevinOh, all right. Well, that's funny. What do you got?AndrewOh, what I got This is a fun question. And I talked about yesterday and this morning, so my. Oh, this could be open discussion. Maybe we make it a parallel to the online sales world. But at the same time, how do you measure a successful ad or how do you measure a successful phone call if it doesn't end up with a lead or an appointment?AndrewCan it still be successful? It's kind of like a gay like principle or like theory. Question This is like the long essay question at the end of an SAT. I don't know if they still do that or not. It's been quite a few years, so sort of open ended discussion. So let's talk about this with Beth, a coach convert and Bryce, a marketing strategist.AndrewAnd it really went down to this rabbit hole of like, oh, you kind of need to be rooted in some type of principles before you decide what is success or not success, because it could be like, Hey, it's really efficient. Was that successful or not? We need every single click out there. Like maybe that's actually the opposite. It's unsuccessful or maybe a very, very limited budget.AndrewSo having a really low or very efficient cost per click is success. Or maybe it's a coming soon community. You need as many leads as you can and you just need to spend as much as can. It doesn't matter what the cost per lead is because the urgency of more leads is significantly more important than trying to save some of the marketing budget.AndrewSo I kind of just gave the answer. It really depends. It really depends. There's no there's no good.JenAnswer, but the right answer as to your.KevinQuestion, it's a hard question. Salespeople leads.AndrewWell, that's it's online sales. People talk.JenAnd I was going to say I was going to say I don't know what the right answer is, but I would think it would be a good ad, would get leads and appointments and sales.AndrewYeah, sounds good to me.KevinYou know. Yeah.JenIf it's a it's.KevinIt's you know, I other maybe maybe land I don't know of a longer purchase cycle for most people to deal with and then homes.AndrewYeah.KevinMaybe mega yachts or airplanes I mean but like if you're shopping for an airplane, is that comparable to shopping for a car? I don't know. Like.AndrewYeah, yeah, yeah. Boats, boats and car boats and there's lots of personalized ocean.KevinLike I've seen lots of visualization tools for customizing your own private jet. Being advertised is like the new way to sell expensive stuff to people.JenI mean, ads are the need though just that really any.KevinWell right but I mean is like the number of decisions and trade offs to consider and you know but at that that's just what makes it all more complicated and.AndrewVery complicated. It's a hard question. Like it's well, it's I think it's.KevinIt's it's the question in advertising. But for us, it's important. Remember that there are multiple parts of the funnel. Different ads serve different purposes for different customers in different stages. You know, you can't I think about this way if you think about a pie pizza and everyone inside of that pie, it doesn't matter if you spend $2 million or $2,000 a month on search, if it's only within that pie, there is always a tradeoff of like if you spend all $2 million and the pie doesn't expand and it's not really pie, it's Rubik's Cube because it's like seven dimensional.KevinBut you you can't have any one tactic that you can just never max out.JenNow.KevinNot just in terms of I guess what I'm trying to convey is it's not just that the ads will get more expensive, but it will not raise the number of people that it reaches if it's defined by a certain radius or shape or audience already and so can't.AndrewYeah, we can't really create a market sort of.KevinWell, yes, but I guess my point is each channel is by definition we don't think about this way. It's own market. Like only the people who are searching can be reached by search marketing. It makes sense. Yeah. If people who aren't searching or they're not searching at every moment of their decision making process. Right.JenAnd so if they're searching, we want to capture them with your.KevinYeah, if they are search, you want to capture them. But you also have to realize that every every line goes back to Steve Schumacher's joke, which you repeat all the time, is if you've got five different things that are viable reasons why someone ends up being a purchaser or they have a realtor, they're referred by a friend, they saw you on a social ad, they did a search, they went on an event and then they purchase who gets credit.KevinBut it's just the acknowledgment that you have to have that every customer becomes a member of multiple channels, advertising channels all the time. And so, like there is this well-rounded ness that I don't think I understood early in my career that now that everyone's I mean, it's everyone's I'm data driven, dated or data driven, and it's like that curve that we get a name Dunning, Kruger data or whatever.AndrewGreater than.KevinFeeling data over.AndrewThat data.KevinYeah, but I would say to your point, what's the word you used to start with a piece that we need.AndrewPeople we.KevinKnow we need. Well, anyway, it's a good ad we need. We need what?AndrewBefore to me is as context we need I don't even know. I don't know where it's just come out my mouth is what usually happens.JenIt's a struggle and.AndrewEventually it forms a sentence that makes sense.KevinYeah, but anyway, the whole world has gone so over onto the data side that for sure there is a serious lack of around principles of thinking principle.AndrewThat we have principles.KevinHere that we will.AndrewLive by principles. That's what we need and building principles come from.KevinThis is the LinkedIn post that I made a little while ago. The principles come from having an ultra deep understanding of what your consumer's experiencing and doing and thinking That's not defined by just asking them, What are you doing? What are you thinking? Because they can't, they can't articulate. They do what's called preference falsification, where they just say what they feel like they're supposed to say to appear good.KevinAnd so you have to have that deep understanding. Just know like, well, of course they're doing these other things. And I don't actually I need data to continually prove to me that they're doing that because I'm constantly watching consumers do what they do and interacting with them and talking to them anyway.AndrewYeah, it's a loaded question. Yeah, we talked about it probably like an hour and a half until yesterday and today. Beth and Bryce. Well, not that single question, but it was a series of question. Yeah, from a very intelligent builder partner of ours. And it was like, Oh, this is actually like, this gets deep. Like you can't that's not a surface level question.AndrewIt's not like, Hey, just check on that. Click the rate, the CPC and conversion rate, and it is your answer because you could have amazing conversion rate.KevinAnd I think.AndrewI just asked.KevinMy sister, here's our episode and she doesn't listen anyway, but she's a CMO now at a at a university, I guess. I mean, sorry, Kristen, but, you know, remember all those bad things she did to me when I was a kid? There's no payback. She she read like a Harvard Business Review magazine article and then, you know, reached out to me and was like, how do I get my team to do this?KevinLike, I read this in an article and it's like, I mean, okay. But I think that's where our prints were. The principles come from Your principles either come from just things you like, observed from afar, or someone else just told you that's a terrible way to develop or principle you can shortcut by getting a coach right? Jenn My coaches help you shortcut to the best principles, but if you're going to your coach and you're like, Hey, I think maybe we should do, you know, squats this way.KevinAndrew Instead of this other way. Why I someone on TikTok said so you're like, Well, I've been in a couple competition. Like, that's, that's not good, right? So I think that's, that's where the friction comes from, is people who have strong principles without strong experience of testing those principles. They just decided it were good principles. Like that's and I it's just important for me to articulate, I guess, to everyone else.KevinAnd our principles don't come from our feelings. Back to your T-shirt. Andrew Yeah, the principles come from the data, but the data combined with experience and observation, not just data on its own. Yeah.AndrewAnd then kind of testing against those principles reinforces the.JenPrinciple, the direction this conversation was going about ads, successful ads.KevinThere. Again.AndrewI think moving it towards online sales world is like a principle on a phone call. Here's the intent of this.JenSo this this kind of plays into yeah, let's just just well, it just plays into the whole coaching and being coachable and wanting to do things the right way and the like. You said, the experience that like our coaching team, do you convert as like thousands upon thousands of hours in the seat. But, but then also coaching and training, I mean, just thousands.JenI don't even know what that might be.KevinHundreds of years. I think if you add up the whole. Yes.JenYeah, hundreds of years. And so it's like when we are speaking from like experience and relevance in the market because we work with, you know, over a couple of hundred online sales specials a month. So we know like what's happening in real time. It's a few, it's like this is yeah, like this is we're not this is not just, are we?JenWe're not is like pulling this out of thin air. What we think like this is what we know, you know, because of what we see on a daily basis. So and you got to be coachable. You got to be open to listening and learning. And I was actually on a podcast yesterday with the homes for Hope program. Yeah, it's awesome.JenDerek And he asked me something came up about coach ability and I was like, Yeah, you know, as a coach you can, you can be like, we're totally invested in that online sales specialist, right? But they have to be invested back in us. We can train, we can coach, we can lead them to the water. We can't make them drink.JenIt can't make them do that. They got to be invested back. And so, yeah.KevinThat's well, and I'm going to get I mean, you use a spice emoji so I'm, I don't know if you've chilled out since then, but I'm going to bring some spice back. So I feel, I think it's not the right word. I don't want use that word. There are absolutely managers and senior leaders out there who have zero desire to unpack why things work are working, and that it seems to be my hunch would be my hunch would be managers told me my wife, that I should never use that word.KevinDo people not use the word hunch anymore?JenI just know. Yeah, I use that hunch.KevinOkay. She's like, when you use that word, stop it.AndrewIs it like, quote, a word? I don't know if like that. That phrase.JenLike moist.KevinYou know, my hunch is that they are insecure in their own ability with whatever it is that would be unpacked.JenAbsolutely.KevinAnd that leads them to be like, nope, don't want to like results are good, don't care about. And I'll give you the tangible example here. There is a builder we were speaking with who it looked like the online salesperson was averaging like 30 to 40 leads a month for the last six months. Okay. And we were on a quarterly leadership call and our online sales coach, working with that person has been talking about things a certain way based upon an understanding that that lead volume, by the way, that lead volume is given by the LSC in the reporting that we use, it comes from the CRM, but he's always have the availability to make sureKevinthe numbers are accurate and consistent. So our leadership and the leadership sales manager, VP of Sales Marketing is like, Oh no, no, no. That only gets like way more than that. We're talking like a hundred plus more leads a month than what that is showing. But it's in this other system that doesn't talk to our CRM and, and I was like, well, that's why for about an issue, I don't know, two years we've recommended to stop using that thing and sorry the answer came back was but it's working really well for us.KevinLike how do you know?JenDo you know.KevinBecause you're your online salesperson doesn't know. Apparently because they don't, they don't count those things. There's no tracking of of how those people are followed up with. And what it boils down to is it's just someone who's highly uncomfortable with the use of technology themselves, someone somewhere told them or whatever, like this is a good thing to use and things are going fine enough, but that's just a that's a huge blind spot that is going to cause massive panic at some point that could be avoided if you just.JenHear.KevinMore about how you how you got to that end result.JenThere is definitely a.KevinKnow.JenYou know, listen online sales contribution is so high. I mean, 45 to 50%.KevinOf.JenSales are coming from this program. But there's still this disconnect of the resources, the support, the time spent understanding, learning the tools, the systems, the reporting.KevinFor this role.JenAnd so there's a lot of like just wild, Wild West happening out there with some of the online sales specialist because there's management is not is not getting in there and taking the time to understand it's it's like you said, Kevin, maybe a lack of understanding or technology but there's also bandwidth issues to feel like everybody is spread so thin and when push comes to shove, we need sales to keep everything running, right?JenSo I'm going to take my efforts and focus on the the sale, the end of the funnel here. But really, we're not going to get sales unless we have a point difference. And if we don't have a point, we got to manage it. So it's really the shift perspective that needs to happen. And I was talking with somebody earlier today that there's still there's still broken parts of the CRM, there's still broken parts of how the leads are managed and things like that.JenAnd it's like, Hey, we've been talking about this for like a year that's still broken.KevinLike, isn't that funny? Like serums As a broader topic, I feel like, you know, there was a time where it was like, are you using Outlook Express or Outlook or like, what's your email client? I haven't heard maybe once in the last two years someone talk about email or questions are around email and how to write their own email client, right?KevinMm hmm. Why the heck aren't serums the same way? It's 2023.Andrew2023. That would stress me out like I won Lead, lost or won. Lee That you lose. I'm like, that could be X amount of profit from one sale of the home that they just ignore that to someone else.KevinAgain.AndrewAnd that just like.KevinAll this.AndrewThat makes me feel.KevinOlder. We're on the call and I'm looking through their CRM system and there were months at a time where not a single prospect was ever entered into the CRM by the onsite sales team. That's like millions more months in a row, not a single lead.AndrewMy that could have been like, that's like, I get weird. I'm like, we could it's like they could have just like, paid someone to pay the whole company notification.JenI mean.AndrewAnywhere.KevinThey were always the lost revenue or. Ms..JenMs. Yeah. Or, you know, just looking at even when we could go on and on about this. I mean, you just looking at like, you know, average appointment to sale number right now is 21%. That's a, that's, that's strong 21%. Right. The average walk in traffic conversion is historically like 10 to 12%. Right. So we go, okay, we're still 21%, like one out of five keep appointments are going to write a contract, but we're still not focusing on that.JenDuring the handoff or making sure that this connection with on site and online is at the forefront of our training and our our discussions. I had some math this episode is all about now. I did some math on Friday where they're right, right now they're at 11% conversion of appointment to sale. And I'm like, if you did these four steps and you were able to increase your conversion to 21%, that's an additional $19 million of revenue.JenYeah, sales revenue, 19 million, 50 million, which equated to like an additional because we did this math in front of the sales team, that's an additional 400 and something thousand dollars in commission or whatever. That's like being left on the table as like when you put it in that perspective, like, well, oh, you know, like just, you know, like these.JenAnd again, this goes back to what we were just talking about, Like we're not just coming up with like, yeah, we think you should do it this way. Like, we know this works. We have the data to support it. We have the conversion metrics to show that this is what the averages are.KevinOkay, What do you think.JenThese four things.KevinOne more thing. Let's just say just for fun.AndrewOkay, fancy.KevinBecause no one else is listening. Right? Lower left lead to employment ratio. Yeah. Is currently.AndrewCan brighten 18.KevinPercent and our and our average benchmark currently is.Jen40.Kevin40. Okay lead to of women.JenWill get to women. Yeah.KevinMy favorite is when the person who has an 18% lead to appointment currently is again the one suggesting that they have found a better way something comes out. I mean and this is where this is where our approaches differ because we're all different humans that do convert, as I'm kind of like I mean, I'm going to explain to you why there's that.KevinThat's a bad idea. But you don't I would say to everyone, like, you don't pay me enough to make your decision for you. So, I mean, try it for a week or two, but not longer because you can't afford to go to five. Like 18 is bad enough. Let's get you to 35 with these proven things right first.KevinOh, yeah.JenYeah. Now, I just say that.KevinJohn, about that school application, I.JenOh, man, I feel like I you go back to school just by now. You know, I did apply to vet school and I if you guys knew that I did at one time want to be a veterinarian.AndrewSent a telegram I.KevinThink like, yes.JenI didn't get in. There's only 30 vet schools in the world.KevinOhio State is one of the best I hear like, yes, there goes a.AndrewLot of things.JenMy daughter is in her senior year, Virginia Tech, and is going through the vet school application process right now. She's applying and like I think 15 schools out of the 30. Oh oh yeah.KevinIs she going to live here or something?JenI so I said if you if you get into Ohio State you can go to Kevin's for dinner. So you know he'll take care of things every sale, you know, they'll feed you, make sure you're okay. But as she's going through this, you know, she's super stressed out. She's having to, like, go back through the last ten years of her life and basically and think about all these things and these prompts.JenIt's like, what's the defining moment of when you wanted to be a veterinarian, Right? So she's having to go through this. And I said.AndrewThese questions are terrible.JenWell, and listen, the vet schools, they only accept it's like the hardest one of the hardest things to get into. They only accept like a 100 out of thousands and thousands of applications. Wow. So I'm like, you've got to do something in this essay to make like to stand out. Like the first sentence has got to be some catchy thing, you know?JenBut it made me think about a couple a different think it's a one. If you are thinking about applying to the Nationals, you should because it's a great way to go through and like you go back into the archives, you just document all of this awesome stuff that you've done in your career and put it on paper. And if you're thinking about doing it, you should go for it.JenBut also make sure you tell this, tell a story that is what is going to help you stand out All in all of those applications that come in. So tell a story, be specific how you overcame something or whatever. But also maybe think about like when we're communicating with our customers and we're sending follow up and we're sending and we're leaving phone messages and we're communicating like you got a you got to spice it up a little bit.JenLike you got to be personal. You got to you got to put something in the subject line that's going to break through the clutter. It's going to make you stand out instead of touching base, checking in. How's it going? Because people's inboxes are inundated, like and they just get so many, you know, especially if if they're looking at your builder, they're looking at ten other builders that are all sending emails that are all sitting to these letters of.KevinWe are.JenAll doing all the things.KevinWe have.JenWe hope. We think, who knows? But you've got us. We've got to break through the digital pollution, right, and cut through the clutter. So that's good luck to Mia. Little Mia.KevinShe's like, Our.JenLocations are due September 18th.AndrewSo 15 of them, But I'd be paying someone to do that, I think.JenYeah, Yeah. That's what I would like to donate to the MIA application fund. But you've got to, like, pay like zillion dollars for all these different applications. So I'm really excited for. So put out some deposit invites.AndrewTo the universe.JenYes.KevinTo see what's her favorite animal is a dogs.JenYes. She's actually doing the research study on cows right now. So she gets to go hang out with cows and draw blood and do little like feeds. She had to, like, pile up on a big, like, green machine and, like, feed them. And I don't know, she's she likes horses, too. She's done some stuff with the horses, but mainly small animals.KevinNot a horse fan. Human kryptonite, those things.JenYou're not a horse.KevinThey can be really good. Yeah. It's not safe. Yeah, that'll.JenOh, they're so beautiful too.AndrewAbout, like, the miniature horses. Those are fun.KevinLittle tiny, maybe. Yeah. Yeah.AndrewWas just to see.KevinWhat would you rather be? Fight one giant hundred foot horse or 101 foot tiny horses?AndrewIt's like running around a little baby horses.KevinSorry, everyone. I'm in some kind of strange, strange minute here. On to the news multiverse.AndrewThis is Earth four.JenHey, online sales specialist, your D convert, Coach Jen Barkin here. Are you looking for guidance, structure and proven methods to help you set more appointments and create more sales? Then join online sales coach Jesse Suggs and myself. We are offering an intense two day virtual training experience, followed by eight weeks of training and coaching through our online sales academy.JenThis fall. Jesse and I have been in your shoes and we teach from our direct experience and years of coaching online sales specialists. Just like you. This will be hands on and real world no theory here. If you're interested, don't miss this incredible opportunity to reserve your spot today by visiting. Do you convert dot.com.KevinMan first up from D and Y use as I stand for, I need to know the news. The news. It's like.AndrewOkay, so two syllables that has generated.KevinThis one wasn't me.AndrewHow about this?KevinSo we're we're using the link and its first monopoly trial of modern Internet era. The US sets its sights on Google. So for those of you old enough to remember, I think the last big Monopoly trial breakup that happened was AT&T.; That was then split up into seven different regional companies in 1984, the article says. But effectively, the United States government is saying that Google is preventing any new opportunity for search to occur.KevinGoogle basically does what Facebook did back in the day. It was like any popular social app. We'll just go out and buy them. I mean, if you guys spend $1,000,000,000, going to spend $1,000,000,000 to Instagram, but it just prevents anyone from getting to the point where they could be a rival. And the charge here is that they're doing that with search and what's going to be so one, it's a big deal.KevinThe other thing is it's hard for monopolies. Monopolies are not illegal monopolies that harm consumers are illegal. And Android Android is was one really smart move by Google of saying we're going to make an operating system that's basically free. I mean, the catch is it has Google search built in as the default option, but it's hard to prove monopoly like consumers don't pay for ads on Google.KevinConsumers don't pay for Google sheets for Google Docs. They don't pay for it. I guess you're getting a lot of, you know, in quotes, free as are straight resources.JenYeah.KevinYou're getting a lot of resources as a consumer that you don't directly pay for. But they're going after it. And I think it's it's not I don't want to say this, it's just a distraction, but it's a really big distraction because this is like a very low percentage chance. But if it does like you, you just imagine working at Google in the senior leadership and you're like, we should be working on AI and we should be making this better and this better and YouTube and oh crap, we are.AndrewThere like we have Mitch McConnell reason out over here telling us what or how to run the business. I agree.KevinIt seems like Google is a monopoly.AndrewI think their monopoly in that they own their own search. Like you Google something, it's the verb, it's what you do versus what you do. I think they're trying to prove, right. Did they do things that were like the competitive nature? Of course they did. They wanted to get rid of the competition. So there's times where I'm like, I don't make any sense this.AndrewI can't stand this type of thing. But then I'm like, we kind of need more regulation over here and like zero regulation and stuff like this. So I feel like, you know, like there's contradictions there with government involvement in business and stuff like that. But this is like, come on, like, this is so dumb. Like everyone that.JenLike it.AndrewOn this thing against Google uses Google likely for their search engine and they're not on asked Jeeves or or Amazon.com or Bain. They're using Google to do it so and there's a reason it's still the better product. And they kind of prove that if even if they did all these, I think that's where the cases is. Probably even if we did not do these things, people would still use Google.AndrewThey're not using Bing. They're not switching to another search platform at all.JenThey're going all use being anymore.KevinYeah, they don't.AndrewEven have points. You can get the search stuff.KevinOn pay, please. Bing.AndrewThey try to pay you. Yeah. You give pretty.KevinLittle coupons or. Yeah. I mean, this is just one line builder here in Texas as an example. But year to date, they have 330,000 unique sessions from Google Search, and they have 13,000 from Bing, 4000 from Yahoo! 2000 from DuckDuckGo Technical.AndrewAnd those are the people, the tin foil hats, but the DuckDuckGo. So yeah, like the conversions, they're like, well, those are the crazy ones, so you don't want those people.KevinSo next from Google itself, new sustainability tools help businesses and cities map environmental information. This is again interesting one to me because Zillow's kind of led the charge of adding all this additional information around property. You know, like safety scores. And I think they also they do have it was started by Brad, Adam and I forget the name of the company where they give like a climate score rating.KevinBut now this is being built into Google Maps platform. They're going to let you see solar energy potential. So it'll identify roofs and talk about the amount of information that likelihood that it will produce a certain amount of power, air quality information and common allergens. That's and so everyone who has a Google map built into their site, you wouldn't, in essence, if you thought that this was important enough to be able to opt for offer a toggle on your own site or experience with access to this same information.AndrewLike it's pretty cool. The solar one is a little bit interesting because our you know, our electricity rates here expensive. We have a moderately large our home 3300 feet so we and I'm home all day so there's no saving of power during the day by turn AC down and we run the AC 23 to 60 days of the year for the most part.AndrewSo we've considered solar. So Project sunroof in our home is newer. Like for some reason, like our house is not in there yet, which is really bizarre. Sort of imagine even like a brand new home. It's obviously not going to be in there, but being that we have no trees because they tore everything down to make it easier and more efficient to develop.AndrewWe have some trees growing, but I'm like, man, solar is like ripe for most new home builds, especially in the South. Like, I think we did do a private survey with our property at one point and like the amount of power we can produce is insane. So I think that's like, oh, that could be that could be a really cool selling tool to go new home construction.AndrewIt's more efficient. Oh, and then now you have solar, the ROI on that. The payback is extremely quick because like you, the efficiency of it for a new home compared to an existing home, an older established neighborhood would be there. So be nice if they I would imagine as it gets use more often the how it refreshes the map and how that would be a little bit quicker.AndrewYeah, just fast for like two, three, five years from now. Pretty cool. All the tools we have.KevinI don't have the exact number, but whoever originally shared this article in my social network also included a stat that I, if I remember it was either close to 50% or like 60% of people who were surveyed had considered at least one environmental factor as part of their search for a home. I imagine both of you living near water in Virginia Beach and near Tampa, that like that's a but even in Ohio, like you can't build homes in a certain level of a floodplain.KevinLet's say 100 year flood, I think is you just can't build in here. So it's kind of surprising in one sense that that number sounded like a good number to use as a stat because I would think like 100% of people are considering like possession of the sun and amount of shade. Yeah, it seems like people who, you know, still quote like, did you know that 94.9% of people use the Internet to shop for a house?KevinAnd like we stop talking about this, it's everyone is like everyone.AndrewJust remember that.KevinAre we doing this? Yeah. Well, like, of course, the environment's a big like, that's what location is. It's all those things wrapped up together. But I mean, do you remember doing, like, a specific thing that you were?AndrewI'm a for me, definitely with hurricane evacuate like we just had a hurricane one week ago that passed by us. So we still had, you know, work zones. I think it's part of the same records and it's like ABCD and then X non evacuate or like a is like you're on the beach or you're a mobile home. The trailer home, manufactured home, no such a wind, wind and water and then B and then we're C, we're actually like B and a half.AndrewLike our kitchen is a B, the rest of the house is a C for whatever reason. So we, we stick with C, we're like, okay, if that gets wet over there, it's fine. We're staying like we're 13. You're yeah, you're gone. You're thinking.JenI'm underwater.AndrewYou're under water. So we're like 13 feet above sea level. You're below sea, you're like a bowl. You're like, you know.JenTraffic is is.AndrewYou have tunnels.KevinSinking. Oh, yeah. Yeah.JenSo you're saying bought a house in the flood zone. And I knew that. So this I'm not a good candidate.KevinIt's gone. But you still porous. I mean, if it was bad, it's.JenOkay to tension Lake. Yeah. Yeah.AndrewIf you need insurance, if you don't like, that's a huge factor.JenFlood insurance required.KevinIt's just a good thing that it's me. It goes in the category of if this place your advantage, you should be talking about it. If you're a builder in Albuquerque, New Mexico, or Southern California or the center of California, and you have now the ability availability to show the potential of solar usage on a on a home like you should be.KevinYou should be talking about that. Definitely. Yeah. All right. Next up from CNBC dot com, we're going to start with the scary and then get to someone trying to offer a solution. Mortgage demand drops to a 27 year low as interest rates pull back the average contract interest rate for 30 year fixed mortgages was $726,000 or less, decreased to 7.2% from 7.3%.KevinApplications for a mortgage to purchase a home fell 2% or 28% lower than the same week. One year ago. So affordability matters, huh? Who would have thought who.AndrewWould have thought of that? You were going to think there's some really smart builders that are offering some bite out of mortgages and I think the show 5.45 or any number less than seven is really attractive.KevinYeah, rates are I mean, again, I think it's catching people off guard. And I don't want to go into an economics lesson, but what's happening right now is that the government has to sell so many more treasuries to fund the government that investors are demanding a higher rate of return. And so, again, people just keep getting confused. It's worth at this point, it's it's kind of like, again, it's September of 20, 23.KevinInterest rates have been kind of a big deal for a while now. So if when I say interest rate, Treasury bonds, Treasury bills, tenure and you're like, whatever, just shut up and move on to the next topic, you should go watch a couple YouTube videos. Well, I'll give yeah, something like this. You know, it's a bit like you have at some point you have to be like, Huh, I guess this is big deal.KevinYou you don't have to understand it to solve it. You again, you can't empathize with your customers, say can't communicate, you can't educate, you cannot build trust. If you're not making any content about this at all because you're scared of it. Like just, you know, so people are like, I don't understand. We didn't raise interest rates or interest rates only went up by X when the Fed.KevinWell, the Fed's not the only factor here. You know, and and so rates are still sliding higher and the government's going to need more money for a while.AndrewSo I mean I think you would say. Kevin and to end interest rates is the I'm trying to think of the right word to phrase it at principal. That's a strong word. I think we all can feel that word. What it means like interest rates, that is the single biggest factor right now, above all everything else, like you could have a purple house with backwards doors and windows upside down, sideways, all this stuff.AndrewAnd the interest rate is right on that single home. Somehow, who cares? Nothing is selling, right? Yeah. Like it overrides the most amazing campaign, the most amazing website, the most amazing content. Yeah. Location. All that stuff is the rate right now. Shoot, we had a home just list in our neighborhood, and it's one that's like, closest to our our size home and like, Oh, what's something listed for?AndrewIt's like seven something. And then I see that's not the Zestimate, the Zillow's I've heard the call their, their mortgage calculator. I'm like, Oh gosh. I'm like, that's a whole different type of person income job life wise compared to, say myself.KevinI mean.AndrewWhen we got it and at this house now we're at two points, you know, like that's a whole different ballgame as far.KevinAs ask your parents for money. I don't know if you saw that Barbara Corcoran video. So. Barbara Corcoran, she's had a couple of these viral comments. I don't know if she just doesn't have anything going on with her real life.AndrewCPR form.KevinStatements that are compelling. But the first one was, of course, like if rates go, go down, prices will go up. So you better buy now. It's like, okay, we just want to look at one way and that could happen. It also could be their rates go down because the economy is terrible and people that have to sell their house and then there's more supply, then demand, and then prices go down.KevinSo either one could happen, but now she's come out and she just her it was one of these like dude bro podcast about like how to get rich quick. She's like, you just got to get into real estate and like if you can't afford it, no big deal. Just ask your parents for the money. Like the boomers have money, just get their money.KevinAnd so then she's just getting trolled. Get the boom so hard by people who are screenshotted that and they're like, you know, in their clearly not rich surroundings. And these are like teenagers even. They're like, yeah, thanks, Barbara. I'll definitely just ask my parents for, you know, a couple million to buy that apartment in Manhattan. And I'm like.AndrewI can imagine the reactions on that would be hilarious.JenWell, you know, just despite the Straits, it's not like, you know, you can easily slip into this, like, dude, I'm like, oh, my gosh, this sucks, right? But when we look at I mean, I just talked to a builders like we had our best month. August was our best month than ever, you know, at their best, Like it was.KevinThe best.JenMonth ever, ever. And, you know, conversion rates are still really strong, even more so than they were first quarter. Like.KevinYeah.JenSo it's like, yes, it's there and it's harder, but there's still a lot of positives happening justifying.KevinWay more there. There are actually way more positives than the negatives. I'm telling you I would rather have rates where they are or higher than I would like to have the same number of existing homes available on the market today as there were in 2018. If that happens, I'm telling you it's not that that is bad. I will find it.KevinA whole bunch of other things. More fire will take an extra couple million homes, you're saying?JenBecause you're saying because the existing inventory is so low. That's yes, it's so good for us. Yeah.KevinThe only common factor, not not the only the main common factor that unites individual markets that are struggling right now are builders are not hitting or exceeding their goals is where existing home supply get This has returned to like normal normal. And it's not like poems are sitting around forever, but they're like this is the same month supply that was like considered healthy is violently unhealthy now because.KevinBecause why? Because if you get the same healthy supply as is normal and demand is still down here, that's not good like you. Yeah. And so anything that reduces supply and this is why people get into housing experiences of like builders don't want to build that. People truly think this is hilarious. They think home builders are like Louis Vuitton and they're thinking of like, you know what?KevinWe'll do here's we'll do Jen. We'll just build homes a little bit slower or we'll make them a little less available just to protect the prices of our homes. Right. They've never met D.R. Horton. They've never met else, you know, Century Jimmy, like some of these builders that just focus on volume like that. It's hilarious. But your point is again, Andrew, 100% correct.KevinWe would not be in this House now when rates went down to three and a half and then kept going lower. I was like, Melanie, I mean, we own this property since 2015 that we built on and we had a loan and still the we were paying off on the land. But the loan on land was like seven and a half percent.KevinYour land aside, you realize that if we build a that's basically the same size as the house we're in now on the seven acres versus a three quarter acre, we all have a lower payment than what we are paying right now, paying the land and.JenThe spray money. Basically.AndrewShe was like, Shut the front door. Kevin, are you serious? This real interest rate, principally.KevinWhat she said like, well, then why.JenAre not doing that will ever see is that low.AndrewYeah. I don't I don't ever want to see that low.KevinBut that's.AndrewThat's.KevinConspiracy. That's what I wish more people would just honestly talk about if it went back to that guess what would happen like there's there is my friend Rob John says that you know there's just that these are the five these are four days and we added a fifth I think. But deaths, diamonds, diapers, divorce, divorce and displacement like physical, those are the reasons people move.KevinYeah, those reasons haven't stopped.JenRight.KevinWhat has stopped is the availability to easily move around.JenRight.KevinAnd transact. And so that means that I think it's very likely that when rates do go down, there's going to be a whole bunch of people just like the the race was on and people realized that there are still going to make money During the factors. Half of the world was shut down. The race was on to buy things and do things and get things.KevinI think there's a whole bunch of people who the minute rates get below 500 are like, Oh, this is our chance. We got we've got to say this. Yes, we made the dumbest decision ever to move to Nowhere Vermont and work remotely and try to raise yak wool on the side. We need to get back home to Chicago.KevinYeah, You know, put their house up 400%. Yeah. And that is. I'm just telling you, whatever keeps inventory low as what I'm in favor of for our industry now as a human being and wanting people to be able to have access to housing, I think it's terrible. Absolutely terrible. Yeah. But it it is it makes the market work right now.AndrewI think there's a lot of people that regret not doing something with the massive amount of equity they have. So they're like this. This might be like, who knows what's going to happen? Like, this is our chance. We have half million or whatever, number two, three, 400,000 inequity. I want to do something with it. I want to move.AndrewSo there's there's a lot of reasons, I guess.KevinYeah. Now, you can't really touch that equity because there's.JenA lot of people.AndrewLook expensive.JenWebsites and looking and lots of traffic to get you know people are looking.AndrewPeople love new.JenHomes. It's just waiting.KevinBut it's to the rescue, maybe.AndrewRescue.KevinTo the rescue, maybe.AndrewLike a rocket is.KevinIs one. Plus buy rocket mortgage, a 1% down payment option. Andrew, you found this?AndrewI did find this. I was actually. So we reified with Rocket. I logged in, we revived like 20, 20, 20, 21 or whatever, whenever it was. And then I saw this as like an ad something like, Oh, they got me. They got me enough to share this with, with the team. Like, this is interesting and it just read the fine detail.AndrewSo it, it essentially it is targeting it's first time buyers or if you're a repeat buyer, but you do have to fit certain income requirements they give you. You could put down 1%. That's all they're asking for, 1% down payment. They'll give a 2% grant as part of that down payment. So you're at three and you could only give up to 3%.AndrewSo there's max down, payment is 5%. So they're making sure that like, okay, they they'll make more money with less down payment. They have more principle to have interest attached, attached to, but then there's no PMI on it. So that's really interesting. But the and the credit requirements to you looking at this, I'm not a mortgage broker. I'm not a finance person, but you're like, okay, 620 or better.AndrewThat's pretty low. I feel like for like what seems in my brain like this seems to be like a higher risk product or, you know. Beth our team was like, This feels really familiar to VR alone in terms of requirements. Like it's it's kind of what the VA offers for military. But there are you know, there's that every mean something I'm not educated enough in this as far as like what does qualified income mean versus income on it.AndrewBut it seems like it is targeting kind of like the middle ish class income levels and that kind of like in number, we're not probably a lot of people that are very great renters. They pay on time. They have no issue with that yet. They're stuck. They're kind of like, I can't get a down payment, I can't get a down payment on houses, keep going up.AndrewInterest rates are higher. I want to get out of renting. This seems to be the perfect thing for them.KevinSo, yeah, my niece, this seems like a product product for and it's not it's not just I'm almost positive this is a government for Fannie and Freddie have kind of somehow this has been devised and rocket does always a really good job of packaging things up. They do easily and simply for people but I'm pretty sure this option exists for from a lot of different sources.KevinBut my nieces, I think she's 24. She's made good money for a couple of years. She's lived with her her mom. She's getting married and she's like, I really want to buy a house, but I can only afford to put down or only want to put down X. Even though she has more money, she just doesn't want to put it on one.JenOf the.KevinMedia.AndrewYou want to have backup? Yeah. You're like, Cool. That which makes sense. Yeah. You think that'd be like, rewarded somehow? Maybe it is like less down payment.KevinBy banks because they know that's more risk for.AndrewThem. It is risk. But another thing I think a take on this too, is if you read it, I think most builders I'll be meaning for a second any incentives, they're usually not great at explaining them on their website. Intentional, not intentional. To me, I think clear is kind of the more direct you are with it, the better conversions you'll have.AndrewSo I don't know if there's any like, Hey, just leave a little bit info out. People want to call. Well, that's not good because it's in the cards you get or confused. People like, Hey, I'm trying to read this thing, you know, online salesperson. Like, well, they didn't tell me either, so I don't really know. I don't really know.AndrewSo I think I.JenRead that deceptive. What itself what are you talking about?AndrewI think it's like 90% clear and at the bottom there are some like really? Well, that number does make sense. You know, about 6000 there but that's not reference in I was little details I think might not be the best.JenAnswer but it's just written the word incentive. Okay. We're like.AndrewIncentive.JenBuying options.KevinHome buying like.JenNew home options.AndrewOkay, I'm buying.KevinI don't know if.AndrewI can tell if you're messing with me or not, because.JenOptions.AndrewFeels like a really weird word. Really? Oh, we should talk about that. And options versus incentives and do a Did you watch the story on Netflix? I'm really distracting this right now, but it's about words choosing words. It's about when oxycodone content was created and they did a group what's a focus group on naming the drug? Like what is morphine mean to you?AndrewThey're like cancer death, my grandmother passing. What does this word mean to you? Oh, headache. What does this word mean to you? OxyContin, Breathing like oxygen and as all positive words. And they're sitting there and you're like, oh, well, this is terrible. Like, if you if you watch another person affected by it, you're.JenSitting there like, so and so and so it's it makes a big.KevinDifference.JenAnd will mean something rid of the word appointment of somebody is like thinking like I blow.AndrewMy mind. I'm stuck in nerd corner only know what's happening.JenAnd now we we were like don't even say appointment because that means that's transactional and the last more stressful. Like if you get an appointment like you're, you're going to go to contract basically what.AndrewWord to be like.JenSo like we don't even say that we were to discovery tours this Discovery tour community visit. If there's somebody who's really like, I don't know, like, Hey, how about let's just touch up with an informational session to get you started? Like, I.AndrewHope they're not like, so, like an appointment. I feel like I'm Jerry Seinfeld, right?JenBut I guess softening that verbiage, that's when like, you know, anyway, I don't know how we.AndrewGot my language is.KevinMy grandma.AndrewMeans something while.KevinShe's still alive. She's 104. So there might be something to this. But her and my grandfather used to take vitamin. Oh, Andrew.AndrewThat sounds made up too.KevinAnd it like had oxygen in it. And I, like, I was, I don't know, five at a time.AndrewI see it now.KevinBut I was so like, I'm pretty sure you can't put oxygen into powder form and shove it inside of a capsule.AndrewLike it's just hydrogen.KevinAnd I think they're probably that's one of the jokers got away with that is they're like, well you're breathing, you know, you're breathing while you're taking it. So you're taking it out.AndrewI guess I need to know what's in this. I found.JenIt. It's like.AndrewWell, I found the Amazon thing, which is terrible. It's it's like a white he gets like a white and blue bottle vitamin. Know about it, But no ingredients. Ingredients aren't even.KevinYeah, well, my father in law also sells total shyster thing. He sells saltwater. It's a cure all. He's from West Virginia. Okay. Okay. And then my mom used to take Queen Bee Rock Royal Honey, It was. It was special honey in gel tabs that only came from Queen Bees because Queen bees have some ideas. Like, why do we all want to live for?KevinOh, wait, I guess that's insane.AndrewSay I'm quality over quantity. I don't know.KevinIf on.AndrewAny given time.KevinI'll just be paying way more attention to cosmetics and vitamin companies. Yeah, because I know more and that's just make up more stuff. It's getting.AndrewLet's make it as.KevinWe have plenty to talk about. That's interesting to them that we don't have to.AndrewMake it and we have discovery tours. We could tell them about this information.KevinOh, it's I like this. I don't know. Do you like this, Kevin? Or do you hate this? Kevin, This Kevin could never appear another episode again. It's just too much cost me.JenHave you heard today? Maybe. Is it too much or not enough?KevinNo, I think I think it's just the knowing that this is my last thing of today. And I get that you.AndrewSo every Thursday for the month of September, I think it's month to September, Starbucks is doing buy one, get one fall drinks after 12:00. Oh they.KevinShould be Stanley.AndrewThey should be sponsoring me. Right. And that's why I went and got one before. Like this little thing doesn't look so little. I don't I'm not a big dude. I'm like, five, eight. But that's in this cup look so dainty. Like, that's a top, but it's the pumpkin cream cold brew.KevinPeople always think this stuff is contrived and made up, but I will add a Starbucks card and all access you all can scan.AndrewAnd they better post a picture using it.KevinBut I'm just kidding. Ha ha ha ha.AndrewYou better use.KevinAll right, let's move on to our favorites or things we hate either in either one. Oh gosh. What are your favorite shows? Books, Things you've watched. I'm going to give away one of my secret favorite thing I like. You know, I share a lot, but then I'm always like, Ooh, that person's got really good stuff. I can't share it with anyone, but I will.KevinI will share it today. You want I start inter Yeah.AndrewYou talk about West Virginia. So we were recommended. I'm not recommending this.KevinI'm just West Virginia. You're you wonderful people. My home.AndrewCountry roads. Shenandoah River. Right. It's a great place. So there's this documentary. I think Johnny, Johnny Knoxville made it so someone from East, right? But it's the wild and wonderful whites of West Virginia. Just watch on the Amazon. It seems like it's a high school project. Someone made an I'm movie and it's about this family the house and West Virginia and Boone County, Boone County, West Virginia.AndrewAnd it's just a train wreck of I mean, you don't watch it and try to figure out who the father is of any of these children. I think it's one person, the great grandfather or the grandfather. It's the craziest thing. But it's about this family that's they're all related interbred. So it's it's it's insane. I'm like, what are we watching right now?AndrewBut someone recommended it to us. So sure enough, we watched it. I'm not advising to watch it or to not watch it, but if you need something that's a change of pace.KevinYou're doing this with, you're like, Hey, watch this thing.JenYou don't need to be. You don't need to justify your favorite. Oh, you're very handsome.AndrewThis is definitely not I mean, this is about a ancestral family that's inbred. It's a little.JenWeird. Are you favoring favor?AndrewI don't know. This is just.JenWild. It's.AndrewIt's interesting when we finish this whole thing, if that says anything. So we didn't turn it off. I've heard people left.JenIt was like the train movie.AndrewNobody watching it was a train wreck. You're like, Wow, this is real. Everybody. When I said West Virginia, so am I, my boom mic. But the boom, my boom arm that I got, the new one, it's perfect. It doesn't.KevinMove.AndrewThe other one's on the ground. I need to throw it away.JenSo not 2

Peter war auf der FOSDEM, Marius hat versucht Twitter Blue zu kaufen und sie reden über Apple Trade-In, Pilz-Tamagotchi am Arm, blendOS, Smartphones als Server nutzen, Veränderungen bei Thunderbird und vieles mehr!

Rosa Metra e una Workforce Change Manager con oltre 20 anni di esperienza internazionale nell'implementare strategie all'avanguardia che permettono di accelerare l'adozione di nuove tecnologie e la trasformazione culturale, di competenze e di well being in un'ottica di business regeneration. E specializzata in Progettazione Organizzativa e Change Management, Leadership e Middle Management Coaching eCritical Skills and Competencies building e RegeneratiVe Business Transformation. E CEO della societa di consulenza britannica Change Works Ltd, della societa di consulenza italiana Human Change Consulting Srl e autrice della metodologia HumanTech® Adoption. Autrice di molteplici soluzioni di apprendimento B2B, ha supportato organizzazioni globali in tutto il mondo negli ultimi 20 anni tra cui Mercedes Benz, Unilever, Condé Nast, Roche, Salesforce, EDF Energy, British Airways, BPM, Hitachi, Cargill, Sony, IBM, Pearson e altri. La sua formazione scolastica di una figura come la sua è costruita nel tempo, nel suo caso da un Master in Marketing Events Management-London Metropolitan University, Londra, Laurea in Scienze e Tecnologie della Comunicazione-Università degli Studi di Milano Università IULM, Milano (Italia) e Università Parigi XII, Parigi (Francia), Diploma in Ragioneria e Commercio-Instito Tecnico Faravelli (ITCG), Pavia (Italia) Corsi, Certificazione PROSCI Practitioner, Retail Brand Management - University of the Arts London, Dubai, Formazione sulla gestione dei progetti snella da CareerBuilder & Xebia.fr, Parigi. Sul fronte competenze informatiche, questa la sua expertise utile per la sua figura: Project Management: Jira, Confluence, Basecamp and Pivotal Tracker Analytics: Google Analytics, Omniture Site Catalysts, Flurry and Distimo Marketing and Sales: Eloqua, Exact Target, Salesforce and Sugar Office and Utilities: Cloud, CRM, Microsoft Office: Word, Excel, PowerPoint, Publisher, Access, Outlook Express, Corel Word Perfect, WinZip, Lotus Notes, Notes Buddy, Citrix, Go To Meeting, Skype, Communicator and Googledocs Web: Internet, Front Page, Dreamweaver, Wordpress, .net, ruby on rails Digital Media: Power Director,Video Studio, Win DVD, DVD Copy Illustration and Design: CorelDRAW, Illustrator, Fireworks, Photoshop, Paint Shop Pro, InDesign, Flash, Painter X, Autocad. App, siti utili libri e link humanchangeconsulting linkedin Informazioni su come sia strutturato il percorso per diventare Metaverse Change Manager Metaverse Change Manager Metaverso è una delle parole più cercate sui motori di ricerca. Tutti ne parlano, tutti vogliono entrarci, ma in pochi sanno davvero di cosa si tratti e che opportunità possa offrire. Per quanto riguarda il mondo aziendale, può rappresentare un ostacolo o una grande occasione, indipendentemente dal prodotto, dal target di riferimento, dallo stato di digitalizzazione e innovazione, dal budget, dalla struttura interna e dal livello di apertura verso le trasformazioni guidate dal digitale. Se all'inizio il metaverso sembrava relegato soltanto all'ambito del gaming, oggi sta aprendo le porte a una rivoluzione in ambito commerciale, educativo e sociale. Le aziende che riusciranno a sfruttare appieno il potenziale del metaverso saranno quelle in grado di fornire ai propri dipendenti le conoscenze e gli strumenti necessari per entrare concretamente in questo mondo, lavorando su un piano virtuale con la stessa efficienza del piano reale. Ogni azienda dovrà sviluppare nuove competenze e c'è il bisogno impellente di una risorsa esperta del metaverso incaricata della missione chiave di guidare la definizione, la formazione e l'adozione del processo di utilizzo del metaverso all'interno della propria organizzazione: il Metaverse Manager. Human Change Consulting offre alle aziende la possibilità di risolvere questo problema con la figura del Metaverse Change Manager, il manager del futuro. Un manager che conosca le diverse piattaforme, che impari il linguaggio di sviluppo e che abbia le caratteristiche tecniche per diventare un lead del metaverso con nozioni di change. Perché il suo ruolo è anche quello di imparare a spingere e sostenere l'adozione del metaverso nelle società. Se le aziende hanno la tecnologia ma le persone non sono supportate a utilizzarla, non avranno mai l'adozione che si aspettano.

Microsoft Windows 2000 was the successor to Windows NT 4.0, which had been released in 1997. Windows 2000 didn't have a code name (supposedly because Jim Allchin didn't like codenames), although its service packs did; Service Pack 1 and Windows 2000 64-bit were codenamed "Asteroid" and "Janus," respectively. 2000 began as NT 5.0 but Microsoft announced the name change in 1998, in a signal with when customer might expect the OS.  Some of the enhancements were just to match the look and feel of the consumer Windows 98 counterpart. For example, the logo in the boot screens was cleaned up and they added new icons.  Some found Windows 2000 to be more reliable, others claimed it didn't have enough new features. But what it might have lacked in features from a cursory glance, Windows 2000 made up for in stability, scalability, and reliability.  This time around, Microsoft had input from some of their larger partners. They released the operating system to partners in 1999, after releasing three release candidates or developer previews earlier that year. They needed to, if only so third parties could understand what items needed to be sold to customers. There were enough editions now, that it wasn't uncommon for resellers to have to call the licensing desk at a distributor (similar to a wholesaler for packaged goods) in order to figure out what line items the reseller needed to put on a bid, or estimate.  Reporters hailed it as the most stable product ever produced by Microsoft. It was also the most secure version. 2000 brought Group Policies forward from NT and enhanced what could be controlled from a central system. The old single line domain concept for managing domains was enhanced to become what Microsoft called Active Directory, a modern directory service that located resources in a database and allowed for finely grained controls of those resources. Windows 2000 also introduced NTFS 3, an Encrypted File System that was built on top of layers of APIs, each with their own controls.  Still, Windows 98 was the most popular operating system in the world by then and it was harder to move people to it than initially expected. Microsoft released Windows 98 Second Edition in 1999 and then Windows Millennium Edition, or Me, in 2000. Millennium was a flop and helped move more people into 2000, even though 2000 was marketed as a business or enterprise operating system.  Windows 2000 Professional was the workstation workhorse. Active Directory and other server services ran on Windows 2000 Server Edition. They also released Advanced Server and Datacenter Server for even more advanced environments, with Datacenter able to support up to 32 CPUs. Professional borrowed many features from both NT and 98 Second Edition, including the Outlook Express email client, expanded file system support, WebDAV support, Windows Media Player, WDM (Windows Driver Model), the Microsoft Management Console (MMC) for making it easier to manage those GPOs, support for new mass storage devices like Firewire, hibernation and passwords to wake up from hibernation, the System File Checker, new debugging options, better event logs, Windows Desktop Update (which gave us “Patch Tuesday”), a new Windows Installer, Windows Management Instrumentation (WMI), Plug and Play hardware (installing new hardware in Windows NT was a bit more like doing so in Unix than Windows 95), and all the transitions and animations of the Windows shell like an Explorer integrated with Internet Explorer.  Some of these features were abused. We got Code Red, Nimbda, and other malware that became high profile attacks against vulnerable binaries. These were unprecedented in terms of how quickly a flaw in the code could get abused en masse. Hundreds of thousands of computers could be infected in a matter of days with a well crafted exploit. Even some of the server services were exploited such as the IIS, or Internet Information Services server. Microsoft responded with security bulletins but buffer overflows and other vulnerabilities allows mass infections. So much so that the US and other governments got involved. This wasn't made any easier by the fact that the source code for parts of 2000 was leaked on the Internet and had been used to help find new exploits. Yet Windows 2000 was still the most secure operating system Microsoft had put out. Imagine how many viruses and exploits would have appeared on all those computers if it hadn't of been. And within Microsoft, Windows 2000 was a critical step toward mass adoption of the far more stable, technically sophisticated Windows NT platform. It demonstrated that a technologically powerful Windows operating system could also have a user-friendly interface and multimedia capabilities.

EFTER-EFTER-NYÅRSAVSNITTET - Välkommen till svensk lifthistoria! Microsofts projekt Footgun, f´låt Monarch. Microsoft.app? Mejl, kalendrar, bokningar och möten avhandlas, magister Christian undervisar. Trump gör bort sig på riktigt den här gången. Utkastad från Twitter, Facebook, Instagram, med flera. Panelen diskuterar i grupp, försöker bearbeta och förstå åsikter kring yttrandefrihet. Arg medarbetare på amerikanska utrikesdepartementet “sparkar” Trump och Pence. FILM OCH TEVE Vi har sett Tenet. Allt spolieras, ganska omgående. Kan man närma sig Nolans filmer hur som helst? Hänger filmen ihop? Förstår vi vad som hände? Hur många gånger behöver vi se om den? Kan vi ens bestämma oss för vad vi tycker om Tenet? Ingår gör även ett spår om Linnahall. Fredrik fantiserar om Nolans Spider-man. Länkar Lillhult Ulricehamn skicenter Backhoppningsbacken i Delsjöområdet Microsoft vill bygga Outlook på webbteknik Microsoft authenticator Spark Fantastical Outlook express Alebacken i Göteborg Skype for business Fejkad webbsida om Trump på amerikanska utrikesdepartementet Parler Nils Funcke om Trump och Twitter Telegram Tenet Linnahall For all mankind Wernher von Braun Barry Lyndon Björeman. Melin. Åhs. Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-241-en-kille-som-vill-radda-en-tjej.html.

Another well known virus is a virus that modern computers can never get anymore: the Melissa virus. It was a virus that behaved similarly to a worm virus, but was not self-sustaining like a worm. The Melissa virus relied on the Window’s email program Outlook in order to infect computers on a large scale. This means that computers who use Outlook Express will never have to deal with this macro virus. But if by chance you have an older and functional Windows computer, how the Melissa virus works is through a series of actions. Unlike worms, the Melissa virus only spreads through the program which means you have control of dealing with it or spreading it. That being said, the Melissa virus is crafty and was originally targeting corporations. How it got spread was when people received an email from a supposed co-worker who sent them an “important document.” Once the individual clicked on the attachment, the virus was downloaded to the computer, read through the top 50 people in their address book and sent the exact same email to them. The idea with this virus is that sending a mass email through multiple computers may be enough to crash businesses servers and costing them millions of dollars. And that was definitely the case as the FBI determined that David L. Smith caused damages worth up to $80 million. But even though the Melissa virus is a virus of the past, many viruses can behave like this too. While a lot of junk gets sent to our spam email boxes, there can be emails that we get that seem ordinary to us but are posing as a virus. As such, it’s important for us to pause and check our emails. Are we expecting an email from someone? Does it contain an odd titled attachment? Or how about a link that you’re uncertain of? We can take preventative measures from these viruses spreading by taking a few seconds to screen our emails.

Totally Professional Support Podcast 001   Sonia Caprari and Chris Dabbs CHRIS: Well hello there and welcome to Totally Professional Support’s first podcast ever! My name is Chris Dabbs and I will kind of be your host and with me I’ve got Sonia Caprari, say hello Sonia. SONIA: Hello. CHRIS: Hello. I’ve got Sonia Caprari who is basically the person for Totally Professional Support who deals with all sorts of things and helps lots of small businesses to be able to accomplish their administration tasks properly. So I’m sure I didn’t do you justice there Sonia so do you want to explain exactly what Totally Professional Support does? SONIA: Yes I will. I will start by saying that I’m a virtual assistant and a lot of people as soon as you say that sort of go, “Huh, what does that mean?” CHRIS: Exactly, what does it mean? SONIA: Well I can provide you with administrative support sat at my home office so I don’t have to come to your office, I can do everything that needs to be done from my desk at home. CHRIS: So hang on a second, so I am an employer and I need some – well obviously you will go into what sort of administration tasks you perform – but I need some whatever done and you will be able to do that for me from your own office and not have to come to my office. How does that work? SONIA: There are so many things online now, the software doesn’t really get installed on your computer at work, it can all be done remotely. So that’s how I manage to work from home because all my customers use software that I can access from anywhere. CHRIS: So what sort of software are you talking about there? SONIA: Well predominantly I use email management software which means… CHRIS: So like…sorry, is that like Outlook and things like that? SONIA: No Outlook is completely different. Email management software such as Mail Chimp and A-Webber or Constant Contact, they are the three systems that I can use. And what we do is we use them to send out bulk emails, so things like newsletters, people do e-zines, they send out reference emails or emails that they want their customers to read that contain information that is useful to them. And obviously sending out offers, high value gifts – things like that so you’re engaging with your client, you’re engaging with your customer on a constant basis. CHRIS: Okay, so what you’re saying is like…I guess it’s sending out newsletters to your client base. SONIA: Yes. CHRIS: Oh right. So when I get a, I don’t know, an email from Microsoft or something saying that I subscribe to Microsoft products, would I like to buy another product or we’ve had a change in a product or something like that; they send that out to tens of thousands of people I guess and you manage that for other companies. SONIA: Yes I do, that’s exactly it yes. CHRIS: That would be useful; I think I could do with a service like that actually, to be fair. I’ve got loads of clients and I hardly ever email them properly and that’s completely due to lack of time. SONIA: Well…oh sorry. I was going to say that this is the problem that most people have, it’s a lack of time to collate the information, to get your emails in one place and then to be able to sit down on a regular basis and work out what you’re actually going to send to your customers – so what is it that they want to read from you. There’s a fine line between bombarding them with information and being there on the outskirts so if they ever need you they remember who you are. CHRIS: I think that’s one of the problems, I mean i unsubscribe – I guess this is the kind of thing you are talking about as well about mailing lists – is that I unsubscribe from so many emailing lists because I get three or four emails a day from some people. And I suppose that is not something that you would become involved with I guess that is your client. Okay, let’s have a chat then about how your particular email services or your email management services have helped people. I mean I’ve looked at your explainer video as I say the one that is on your website, which is really great by the way, it just looks so cute. Looking through all the services, you talk about Mail Chimp which you mentioned earlier on, so what happens with that then? I mean so I would, as an employer, would say to you, “First of all here is my account details, you can log in there” and what happens from there? SONIA: Well I can have a login as the client or I actually do have my own Mail Chimp account, I can actually go into the clients email account and set me up as part of their account. So I don’t actually have to log into their own specific account all the time, I can actually access their account through my own. CHRIS: Okay, like a management account or something. SONIA: Yes so you don’t have to leave out passwords and things, especially in my case, if I have another VA that’s working for me I don’t want to give my client’s details to her so I set her up in a different way through her own mail chimp system and therefore she never sees the client’s password. CHRIS: That was a question I was going to ask because you know the privacy of all of these email accounts is paramount, isn’t it, because isn’t there a problem with data protection or something like that? SONIA: Yes you want to make sure that, if you have people working for you, you protect your client and make sure your client’s customers – your clients information – is well protected. CHRIS: Yes I think the penalties, if I remember correctly, for letting your information leak are quite severe nowadays aren’t they? SONIA: Yes. And Mail Chip has a policy anyway that anybody on a list should be there because at some point they’ve given you permission to be on that list, you can’t just spam people. CHRIS: Exactly. So the list, if I remember correctly, whenever I’ve signed up for things I put in my email address and that sort of stuff and then the system – whatever system it is I guess – sends me an email to verify that I have actually requested to be part of that mailing list. SONIA: Yes, Mail Chimp doesn’t actually do that, A-Webber does but Mail Chimp doesn’t. CHRIS: Oh okay, does it not? SONIA: No, Mail Chimp actually believes that you have put these people onto a list because at some point they may have subscribed to a product or a service or they may have filled out a lead page and given you their details. So you are clicking a button in Mail Chimp to say, “Yes, I have permission from this person to use their details.” CHRIS: Oh okay. SONIA: But as I said, A-Webber works in a slightly different way and it does send out a confirmation email. CHRIS: Well it would be interesting, for our next podcast perhaps, to talk about the differences between Mail Chimp and A-Webber you say? Is that the other one? SONIA: Yes. CHRIS: …the differences between those and any others that you think are relevant to our listeners. Okay, now I suppose one of the things that I’ve noticed, we’re talking about mailing lists and all that sort of stuff here, is that there’s some big change coming up – immediately I think there is isn’t there? – in terms of being able to use a return address or something complicated like that. What’s all that about? SONIA: What it is is it’s actually taken effect now, I’ve been telling my clients for months to sort out their email address. So what’s happened is that Gmail and Microsoft have made a policy change, which means this policy change affects the deliverability of your emails if you’re using email management software. So for example, if at the moment you have yourcompanyname@gmail.com... CHRIS: So totallyprofessionalsupport@gmail.com? SONIA: Yes, for example. And you use that email address when you set up your list in Mail Chimp or A-Webber – this will be a policy that is going to take effect throughout everything. CHRIS: So InfusionSoft and all those sorts of shopping carts and all that sort of stuff I guess? SONIA: Yes, anything that is sending out bulk emails to people. So if you’re using as I said, totallyprofessionalsupport@gmail.com, what will happen now is that it’s not going to like that email address because all of these domains…I don’t want to say to people it’s not going to work, your email will be delivered to your clients but they can’t guarantee that it will be delivered to every client. This policy changed is called DMARC and what it does is it looks at the email address that it’s coming from and if it’s not coming from a proper domain name, so I have a domain name that is totally professional support, if it’s not coming from that domain name and it’s just coming from a Gmail account or a Hotmail account or a Live account, it looks at that and thinks it could possibly be spam. CHRIS: Okay, why would they think it’s spam? SONIA: Well in reality if you have a company, you’ve set up a business, you’ve got a website, why are you not using an email that has the same branding as your website domain name? Why are you not doing that? So in reality I’ve got a Gmail account but it’s my personal Gmail account, so I use that for personal emails which is fine because sending an email from your own Gmail account is not bulk sending, you’re just sending emails to whoever you’re sending them to. but I am talking about business accounts, I’m talking about people who are sending bulk emails through a particular email management system, the email management system will look at those email addresses and think they’re spam – that is really what it comes down to. CHRIS: Oh okay. So basically, if you use one of these email management systems and you set it up where it is joeblogswidgets @ gmail.com and that is the address that people see in their email – Outlook or whatever it is. When they receive the email it says “From: joeblogswidgets @ gmail.com” the chances are, what you’re saying is Gmail, Microsoft and all those sorts of people, that email that arrives from that address – in other words from a free address like Gmail – is going to be put into the spam folder and therefore you could end up with your clients not receiving your message at all just because of that. SONIA: Absolutely yes because up to now a lot of spam emails have been created, haven’t they, through Gmail accounts or Live accounts or AOL accounts, Yahoo… CHRIS: Hotmail. SONIA: Exactly, how many people have received an email from a friend with a Yahoo account and it turns out to be a virus? So what it’s trying to say is, “Well if you’re running a legitimate business you should have a legitimate email address.” So you cannot now send bulk emails using a free email address that is really what it comes down to. CHRIS: And you can help, obviously, your clients to make sure that they’re not going to fall foul of this new system by auditing their Mail Chimp setup. How would you go about that? SONIA: Well with my current clients obviously I’ve alerted them all months ago to this and slowly, slowly they’ve been changing their email accounts so they’ve actually got a proper domain name email that can be used in Mail Chimp or whatever. If you haven’t done that yet you need to go back to wherever you purchased your domain name because more than likely you’re given a free, or number of free email addresses anyway when you sign up for your domain. And I think the problem people have is they don’t understand this bit when they set up their website so they end up going to Gmail or somewhere, creating an email account because it’s much easier than doing it through their actual domain provider. CHRIS: Yes I know what you mean because obviously putting in all the settings and all that sort of stuff can be a real pain in the…well backside really I guess because it can be quite complicated. You’ve got IMAPs and POP3s and all that stuff so I can see why people would go to a free service like Gmail or Hotmail or Live or whatever it is to do that. So I can understand that. But you would be able to guide somebody through setting up their email, what is it, server or an account? SONIA: You need to obviously…I don’t know how many people I’ve spoken to who said, “But I don’t know how to get into my domain” uh well I can’t help you there I’m afraid, if you can’t remember the login and password that is a bit of an issue. CHRIS: That’s true, they would have to go back to their domain supplier and request a new password and stuff. SONIA: Yes they would. But if they don’t want to do this themselves then I could certainly do this for them but they would have to give me their login details so that log into their account and then I can have a look from there to see whether they do have a free email address or whether they have to pay to set one up. CHRIS: So really, this could be pretty much a nightmare couldn’t it for people? SONIA: I think it could if you don’t realize the policy has changed because what will happen is a lot of your emails are going to end up going into spam boxes and your customer will never receive the email. CHRIS: Which of course they’ve slaved and worked really hard to make it engaging through the content, through the design and everything else and then it’s just completely wasted and they’ll be scratching their heads thinking, “Why does no one respond to my emails?” SONIA: Well yes and I am going to start looking at people’s stats over the next month, this has only taken effect within the last week, so in the next couple of months I will have a look at that for my current clients and see whether it has gone down with the people that haven’t changed their email addresses yet. CHRIS: So you can actually check out the response rate and the open rate… SONIA: You can see who’s read them, you can see whether they’ve clicked them – there is a little bit of data you can collect from that. Looking at what we’ve done already and looking at what will happen after the first of July it will be interesting to see where the customers have changed their email addresses versus the customers that haven’t changed their email addresses. CHRIS: Yes absolutely. So what is this called again, DMARC? SONIA: It’s called DMARC; the point of it is that…a lot of providers did this a while ago, so people like Hotmail it did actually happen a while ago. It’s Gmail and Microsoft, the two biggest, who have now said, “Right, that’s it” 30th of June it actually to effect. And that’s it, it’s done, it’s happened. CHRIS: Right. And all of this is to stop people from sending spam out really because, as you said before, it’s easy to pick up a Gmail address, easy to setup an account of this, easy to pick up a mailing list of people – which you shouldn’t be doing of course, really you shouldn’t be using any old email list, you should have people who’ve subscribed to your own list – and then they just send out lots and lots of spam, millions of emails a day. SONIA: If you look at your own inbox, your spam box, and I look at mine, I can see the amount of rubbish that goes in there. And unfortunately sometimes people do have a free email account, you don’t receive their emails and the reason for that is because they are being thrown in the spam box, especially if they’ve sent a lot out in the course of day it’s quite feasible for them to end up in a spam box or be stopped because of maybe an attachment that’s in it or something that has been put into the email. So you have to be aware that it’s all very well and good having a free email account but I would only use that now for personal use. If you have a business you should be using your branding for sending out emails so people can recognize you instantly. CHRIS: And actually if you think about it I guess this will help people to understand the implications of your emails being marked as spam and what you can do about that as well. Is that something that you can help people with? So in other words designing their text in their emails and their subjects for the email, which I think also has an impact on this stuff doesn’t it? You know, so that it’s not picked up as spam by whichever email client someone’s using like Outlook or Outlook Express or whatever. Can you help them with that? To make sure that it’s all friendly for the email clients? SONIA: Of course yes. We do try to put relevant subject lines in and not ones that are going to cause an issue. CHRIS: So what sort of ones would cause an issue? I mean I always think that if you see an email that says “Open this!” or “Watch that!” or “This will be great” or something like that, they’re always going to be picked up as spam because who would normally write an email like that? And who would normally put the subject like that? I think that would be a bit strange wouldn’t it? Am I right in thinking that or are those things okay? SONIA: I usually say to my clients if you’re going to use a subject line with such a big exclamation mark at the end of it like “Open now!”, then you should maybe follow that up with the name of your company or you start the subject line with your company name and then you put “Open this now!” CHRIS: So that would make it easier…that would make it more sensible, or sorry, the system would look at it and think, “Okay well that’s probably real because why would there be that name in there.” SONIA: I understand why people want to use a subject line that has that impact because you’re hoping that the person that receives it will actually open it, but yes I think that the subject line is important. CHRIS: Okay, so let’s have a think about exactly how you can help your clients or potential clients or existing clients or whatever, to make sure that their emails aren’t being wasted. You know I know from my own points of view, I work very hard to create my mailing list, I make sure my website’s good, I make sure that all the communication that I send out is interesting and people join my mailing list because they want to know more about me, they want to know about the services I offer and it’s hard. You build up all of these people one by one and then this DMARC comes along and potentially throws all of that out of the window just over one simple mistake that I could make. So can you explain how your system, or sorry, the Totally Professional Support’s system would make sure that that doesn’t happen for somebody? Does that make sense? SONIA: Yes it does. What you need to do is you need to login to your email management software and you’re going to have to make some changes to your lists. CHRIS: This is in Mail Chimp or A-Webber or something right? SONIA: Yes because as you’ve set a list up and you’ve added subscribers to it over a period of time, your list will already have the email address that it’s going to be sent from. So if you need to change your email address because of this DMARC process then you need to go to every single one of your lists and change the email address to a new email address that is part of your branding. So don’t forget, you need to go and log in to your email service provider and check to see whether you have a free email account that you can actually create yourself an email account if you don’t have one already. CHRIS: Based on my domain name already? SONIA: Yes, based on your domain name already. And then once you’ve done all that you can then go into Mail Chimp or A-Webber and change the email address from the old one to the new one. CHRIS: What happens if I haven’t got time for that? Can you do that for me? SONIA: Of course I can, of course, just give me a call. CHRIS: See now this is the power of a virtual assistant because I can call you, you don’t have to come to my office to do all this do you? You can do it from where you are you said earlier on. SONIA: I can, I can do it sat at my desk. CHRIS: And not in my office so that’s a good thing. So basically I save, I’ve got to think of all this from an employer’s point of view; I save money on your travelling, I save money on having a desk space for you to use whenever you come in and there are all sorts of things. And of course, because you’re a contractor, I would also save on any employment costs as well – PAYE, that sort of thing, insurance costs and things. SONIA: Exactly CHRIS: Alright, okay. And how do you charge? Do you charge like hourly or weekly? How does that work? SONIA: I can charge hourly, it depends on the job that I am being asked to do. Most of my customers are on retainer packages which means they buy a package of hours from me and that makes it a little bit cheaper for them to use me. CHRIS: That’s useful I guess, but also, if someone’s away on holiday or sick or something like that and their tasks need to be covered – and I suppose depending on what your skillset is – you could cover those tasks. SONIA: Yes definitely. CHRIS: Oh that’s interesting. I have to talk to you about some other bits and pieces; social media management I think is something that really is something that causes me a lot of problems because there is so much of that social media that needs to be managed in terms of Facebook and Twitter and Google Plus and Pinterest and whichever other ones there are. But is that another service that you guys provide? Please say yes! SONIA: It’s certainly something we can help you with yes. CHRIS: Excellent. Okay well Sonia I tell you what, tell people how they can contact you – you know your telephone numbers and emails and all that sort of stuff – and we’ll go from there. SONIA: If you want to email me its sonia@totallyprofessionalsupport.co.uk, my website is the same www.totallyprofessionalsupport.co.uk, my mobile number is 07526 992 184 if you want to call me. CHRIS: Fantastic. And I guess that if people go to www.totallyprofessionalsupport.co.uk they can sign up for your mailing list so they can get more details and obviously be told when your podcasts are coming out and so that they can subscribe to those. SONIA: That’s right yes. CHRIS: Well everyone thanks very much for listening and we hope that the DMARC system is now completely explained to you. It’s quite an important thing if you want your emails to get through to your clients or potential customers that you fought so hard to build up in your mailing list. You really need to make sure that you’ve changed your from email address from a free one that you may have set it up with. So in other words bill @ gmail.com or fred or bellinda or lucy or whatever @ gmail.com, change it from that and change it to your own domain name’s email address. So in other words change it to bill @ totallyprofessionalsupport.co.uk, otherwise you run the risk of your emails not being delivered to your recipients and that can’t be a good thing. Now Sonia I hope I got that right, is that right? SONIA: You did, yes you did. CHRIS: Hey I’ve learned something, fantastic. And also, the thing I’ve learned is that if I need any help with administration tasks, you guys are the people to call. Okay so thanks very much for that, as I said, my name is Chris Dabbs and that was Sonia Caprari from Totally Professional Support and this is Totally Professional Support’s first podcast. Join us for Sonia’s next podcast where she’s going to be looking at something else that’s really relevant to small businesses and how they can really push forward their marketing by using a virtual assistant like Totally Professional Support. So thanks very much Sonia, is there anything you want to add at the end? SONIA: No thank you. CHRIS: Okay, well thanks very much and bye-bye. SONIA: Bye-bye. www.totallyprofessionalsupport.co.uk www.thepodcaststudio.co.uk

All five sister on the show today: Julie Dolan, Lian Dolan, Liz Dolan, Sheila Dolan and Monica Dolan on:   Santa Ana Winds Wacky Medical Diagnosis: Santa Ana Syndrome Where in the World is Putin? Julie has theories Charles & Camilla Come ot America Hey, Triscuit, Nobody wants to Grill a Cracker Who is Murray and why does he have a Cheese Shop in La Canada New Dinner Motto Restaurant Trend we can all get behind School Gala Update All the Cool Kids have Non-disclosure agreements And WHY is email so, so hard. Liz reports from the frontline of Outlook Express    

Are you still using Outlook Express or another text-based email client to email information to your customer base? Are you afraid to convert to and .html-based email service because you think it’s too hard to use? Practical Ecommerce’s Contributing Editor Mitch Bettis continues his discussion on email marketing with Clint Smith, the co-founder of Emma, a web-based email service at www.myemma.com. They talk about how easy it is to use an email service, the types of response tracking those services bring to the table and Clint provides tips on how to build a quality email list.

This episode was recorded 17 May 2013 live and in person at Omni's lovely offices overlooking Lake Union in Seattle. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) Gus Mueller, Flying Meat founder, created VoodooPad (now at Plausible Labs) and Acorn, the image editor for humans. Gus is also responsible for open source software such as FMDB and JSTalk. This episode is sponsored by Squarespace. Get 10% off by going to http://squarespace.com/therecord. Better still: go work for Squarespace! They're hiring 30 engineers and designers by March 15, and, “When you interview at Squarespace, we'll invite you and your spouse or partner to be New Yorkers for a weekend—on us.” The great designers at Squarespace have designed an entire weekend for you, from dining at Alder to going to the Smalls Jazz Club and visiting The New Museum. Seriously cool deal at beapartofit.squarespace.com. This episode is also sponsored by Microsoft Azure Mobile Services. Mobile Services is a great way to provide backend services — syncing and other things — for your iPhone, iPad, and Mac apps. Write code — Javascript code — in your favorite text editor on your Mac. (Mobile Services runs Node.js.) Deploy via git. Write unit tests using mocha (or your tool of choice). Supports authenticating via Twitter, Facebook, and Google — and you can roll your own system. It's cool. Things we mention, in order of appearance (more or less): Rock climbing Luke Adamson Missouri 2001 2002 Cocoa Apple IIc 1993 Mac Color Classic BASIC ELIZA Artificial Intelligence Assembler Missile Command Java Eric Albert Perl Animated GIFs CGIs Server push images REALBasic PC Apple IIe DOS Colossal Caves Plover Nibble Civilization UNIX AIX A/UX St. Louis Columbia Math is hard Single sign-on Servlets OS X WWDC Rhapsody 1995 MacPERL NiftyTelnet BBEdit FlySketch Coffee Picasso's bull sketches VoodooPad 22" Cinema Display OS X Innovator's Award O'Reilly Peter Lewis Rich Siegel Mark Aldritt Ambrosia Panic Transmit Audion O'Reilly Mac OS Conference Audio Hijack Paul Kafasis SubEthaEdit Mac Pro Ireland XML PDF Victoria's Secret Caterpillar Adobe InDesign OS X Server Xserve Macintosh G5 MacUpdate VersionTracker QuickDraw Kerberos HyperCard Objective-C messaging system Aaron Hillegass's book Java-Cocoa bridge JDBC Oracle databases 2005 Seattle Microsoft Parents Just Don't Understand Vancouver, BC B.B. King Seattle Xcoders Joe Heck University of Missouri Evening at Adler Wil Shipley Daniel Jalkut Eric Peyton Quicksilver Rosyna Chicago Drunkenbatman Adler Planetarium C4 Wolf Colin Barrett Delicious Generation Disco.app My Dream App Chimera / Camino Santa Clara World Wrapps Buzz Andersen Quartz Core Image Filters Bezier curves Wacom Unit tests Automated builds ZeroLink Metrowerks CodeWarrior NeXT BeOS Macintosh Performa Display Postscript SGIs Sun boxes Mac OS 8 MachTen Netscape Internet Explorer for Mac OS Outlook Express OmniGroup Shakespeare's pizza Pagliacci Neapolitan pizza Everett FIOS Fender Stratocaster GarageBand AudioBus Adobe Photoshop Adobe Photoshop Elements JSTalk AppleScript SQLite WebKit Napkin

En este capítulo número 9 veremos que es el Outlook Express, como configurar una cuenta en el Outlook, la función de los botones, las carpetas, la compresión de archivos. Además haremos un repaso por la dirección e –mail y las partes de la misma

En el capítulo número 22 aprenderemos a diferenciar un web mail de una cuenta o correo POP3 y además aprenderemos a utilizar una aplicación impensable para aquellos que estén conectados con las cuenta POP que es el Microsoft Outlook

Host: Rudy Stebih ‘Narrator’ is a text-to-speech utility for users who are blind or have impaired vision. Running time: 4:12

Host: Rudy Stebih Outlook Express blocks pictures and other content from appearing in your messages to help you avoid viewing potentially offensive material. Running time: 2:03

Host: Rudy Stebih If you are left-handed, you may want to change the way your mouse works to make the mouse easier to use. Running time: 2:10

Host: Rudy Stebih When printing your address book, you can choose to print the contact information for every contact or only a specific contact. Running time: 3:17

Host: Rudy Stebih When browsing through Web pages, you may see a picture of your favorite celebrity, animal, painting or building that you want to save on your computer. Running time: 1:58

Host: Rudy Stebih When you reply to an e-mail message, Outlook Express automatically adds the person who sent you the message to your address book. Running time: 1:14

Spotkania z klientem pocztowym Microsoftu ciąg dalszy. W tym odcinku Piotr Witek opowiada o konfiguracji podpisów, reguł wiadomości i grup dyskusyjnych.

Outlook Express to wbudowany w systemy Windows (do XP włącznie) klient poczty elektronicznej. W tym odcinku Piotr Witek opowiada o podstawach konfiguracji tego narzędzia.

Some things are inevitable and it seems to me that open source software is one of them. That will leave Microsoft on the wrong side of a tipping point. If you want to move your accounts, addresses, and e-mail from Outlook Express to Microsoft Mail in Vista, it should be easy. I have an offer from a Russian company to run a denial of service attack and I'll show it to you. In Nerdly News, we look at running your car on water and at failed Microsoft attempt to buy Yahoo.

Abilità Informatiche di base Outlook Express Argomenti Primi passi con Outlook Express Invio di

This week on CyberSpeak we discuss the Techno Forensics Conference Oct 29-31, Guidance Softwareâs policy on replacing dongles, Vista Recycle bin forensics, ways to securely wipe unallocated or free space, and the first class action law suit against Apples for bricking the iPhone.  This weeks tech segment is all about Windows Mail, Vistaâs replacement to Outlook Express.  Bretâs web picks of the week are a great list of security tools, an iPod toilet roll holder and a cool Rube Goldberg Machine.  Ovieâs web site of the week gives you a way to listen to the latest CyberSpeak podcast without an Internet connection.  Just call (214) 283-8997 and you can listen from anywhere.

In the news this week: Intrepid hackers have brought Apple’s shiny new menus to older models. Apple Launches WebApps Directory. Apple has launched a directory of web-based applications designed for the iPhone and iPod Touch. Apple to Announce 3rd Party iPhone App Development? Apple iPhone 2 for Macworld Expo? As confirmed by Apple CEO Steve Jobs in September, Apple is already working on the development of the second-generation iPhone. The Good: T3 - Apple cleans up at T3 Awards The Bad: Royalty demands may have kept Valve's Half-Life 2 off the Mac The Ugly: The new iPhone ads on the US site. Switchers Corner Using Mail Reasons for transferring for Outlook to OSX Mail Using O2M (from littlemachines.com) for importing mail from Outlook. Price: $10 Software Review SpamSieve - powerful spam filtering for Mac OS X. More information about SpamSieve can be found at c-command.com Requires: Mac OS X 10.2.8 or later (10.4.0 or later recommended) Works with: Apple Mail, mailer, Entourage v.X through 11.x (2004), Eudora 5.2 or later (Sponsored or Paid), GyazMail, Mailsmith (bundled with Mailsmith 2.1), Outlook Express 5, PowerMail (optional bundle with PowerMail 5), Thunderbird Free Trial: fully-featured (30 days) Price: $30 This week’s Cool Tool scores a coveted 5 Golden Bites Feedback/Comments Tip of the week - taking screen shots

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