Podcasts about Pennock

New year = new predictions for the world of digital marketing! The DMI's podcast host ⁠Will Francis⁠⁠ talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025. We have so many amazing insights to share, so we've broken this podcast into two episodes! In this first episode, Will hears a range of thoughts of the opportunities and challenges coming up. Jim Lecinski, Professor of Marketing at Northwestern-Kellogg, sees AI shifting from productivity improvements to enabling transformative business growth, customer data platforms (CDPs) becoming more cloud-native and AI-powered, and marketers needing to prepare for Gen Alpha. -- Check out our ⁠January 22 webinar on Youth Marketing⁠. -- Nikki Lindgren, founder of agency Pennock, sees community engagement and alignment with brand values becoming crucial for beauty & lifestyle brands, increased use of machine learning-based marketing campaigns, and growth in fractional CMO/marketing director roles to support emerging brands. -- Listen to our full episode with Nikki Lindgren on DTC Marketing -- Brian Corish, founder of Elemental AI, isn't the only person to talk about the rise of AI agents that can autonomously execute marketing tasks and workflows . He also sees the need for marketers to develop more holistic, creative, and cross-functional skills to deal with the changing landscape. Fractional CMO and documentarian Peter Murphy Lewis sees LinkedIn organic content and newsletters as highly effective marketing tactics, the leveraging of LinkedIn automation tools to connect with prospects, and webinars remaining a powerful top-to-bottom of funnel marketing strategy. You'll hear more from Peter in an upcoming episode. Mischa McInerney, CMO of the DMI says soft skills are even more critical as AI becomes more pervasive, while companies need to upskill their workforce on AI adoption, and marketers prove the value and outcome of applying new efficiencies. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.

Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis⁠⁠⁠ chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today. 3 top tips from Nikki: Don't overlook Reddit - it's an efficient ad platform reaching audiences who aren't on traditional social media Focus on Marketing Efficiency Ratio (MER) instead of ROAS to better understand overall campaign performance Use programmatic native advertising to appear alongside relevant articles where your audience is already engaged. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS. Questions and topics we covered in this episode include: Nikki shares her story of how she founded Pennock When and how marketers should deploy ads to grow eCommerce businesses The nuances that come when doing any type of performance marketing campaigns for beauty products What constitutes a strong ad strategy in today's market? The metrics that truly matter when it comes to doing media buying well The “learning phase” is defined (in as simple a way as possible) How to measure ad fatigue/campaign decay How much should brands spend on ads, where should that money go, and what should be the expected returns? What are your predictions for the future of DTC and performance marketing? And more! You can connect with Nikki on LinkedIn here - https://www.linkedin.com/in/nikkilindgren/ You can connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Welcome to the eCommerce Lab Podcast! Get ready for a session packed with strategies and learnings with Nikki Lindgren! In this episode, we delve into the fascinating world of digital marketing with a guest who knows how to grow beauty and lifestyle brands to impressive 7- and 8-digit numbers. Nikki is an expert in paid media management and SEO, skills she has turned into powerful tools to scale brands and make them stand out in an increasingly competitive market.As Founder and Managing Partner at Pennock, Nikki has led successful campaigns that not only drive results, but also create meaningful connections with consumers. During our conversation, we'll explore how to create a comprehensive strategy that combines the effectiveness of paid ads with the organic strength of SEO, and how these two pillars can transform a brand's presence from the ground up.Don't forget to subscribe and turn on notifications so you don't miss any of our episodes.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

In this episode of Push to Be More, Matt Edmundson interviews Nikki Lindgren, a savvy marketer and agency founder. Nikki shares her journey from her small-town upbringing to creating her own agency, Pennock, which focuses on driving growth for seven-figure beauty and lifestyle brands. She discusses the importance of female role models in business, overcoming the challenges of her career, and the struggles of balancing work, family, and personal growth.Key Takeaways:Overcoming Challenges Leads to Growth: Nikki emphasised that challenges, such as her struggle to find the right path in her career, shaped her success. Her adaptability, from failed roles to building her own agency, showcases the importance of persistence in achieving long-term goals.The Power of Female Role Models: Nikki highlighted how female business leaders, like Barbara Corcoran, have inspired her journey. She underscores the value of seeing women succeed in male-dominated industries and how it fuels her drive and approach to business.Balancing Work and Life: Nikki revealed how she manages the pressures of running a growing business while being a mother of three. She finds energy through activities like running and cycling and ensures she builds a flexible schedule, prioritising family time while maintaining professional growth.If this episode of Push to be More piqued your interest make sure to keep up to date with everything we do here on the Push to be More Podcast.

In this episode, we welcome back Nikki Lindgren of Pennock for an enlightening discussion on the transformative power of AI in advertising. Nikki delves into how machine learning has revolutionized ad strategies, simplifying the process for brands by identifying the ideal audience based on set campaign goals. She emphasizes that, despite AI's advancements, understanding your customer and creating resonant, compelling content remains crucial. Nikki also covers leveraging organic content as a foundation for ad campaigns, with regular social media posts serving as a testing ground for the most engaging content. Nikki highlights the current trend towards micro videos, which are outperforming longer ads by capturing attention quickly and effectively.For social media managers transitioning into paid ads, Nikki recommends gaining certifications in platforms like TikTok and Meta to better integrate organic and paid strategies. Her comprehensive overview of the current ad landscape underscores the transformative role of AI while stressing the enduring importance of a deep understanding of your audience.Tune in to this episode to discover how to harness AI, creative strategies, and both organic and paid tactics to drive significant growth in your advertising efforts.Visit Pennock HERE Hosted on Acast. See acast.com/privacy for more information.

There are many great film trilogy conclusions: The Return of the King, Back to the Future 3, and Madagascar 3: Europe's Most Wanted. All of these film finales have one thing in common: they pale in comparison to The Robot vs. the Aztec Mummy. Join the Mummy Movie Podcast as we examine one of the greatest films of all time. Email: mummymoviepodcast@gmail.com Patreon: Mummy Movie Podcast Link to Film: The Robot vs. The Aztec Mummy (1958) BibliographyBrinkerhoff, T. J. (2016). Reexamining the Lore of the "Archetypal Conquistador": Hernán Cortés and the Spanish Conquest of the Aztec Empire, 1519-1521. The History Teacher, 49(2), 169-187.Clendinnen, I. (2010). The Cost of Courage in Aztec Society: Essays on Mesoamerican Society and Culture. Cambridge University Press.Cortés, H. (1866). Cartas y Relaciones de Hernán Cortés al Emperador Carlos V. A. Chaix y ca.Del Castillo, B. D. (1963). The Conquest of New Spain (Vol. 123). Penguin UK.IMDb. (2023). The Robot vs. the Aztec Mummy (1958). Retrieved from IMDb.BBC History. (2014). Hernando Cortés (1485-1547). Retrieved from BBC History - Hernando Cortés.Pennock, C. D. (2008). Bonds of Blood: Gender, Lifecycle, and Sacrifice in Aztec Culture. Springer.Sahagún, B. D., Anderson, A. J., & Dibble, C. E. (1950). Florentine Codex: General History of the Things of New Spain. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Failure of shoulder stabilization surgery continues to plague contact athletes. Football players are thus at high risk of a repeat shoulder dislocation even after a well-done surgery to stabilize that joint. Such is the nature of a sport with violent and unpredictable collisions. Dr. Andrew Pennock, MD and his team at Rady Children's in San Diego investigated the outcomes for high school football players who underwent arthroscopic stabilization surgery. They anticipated finding that the younger the player at the time of surgery, the higher risk of recurrence throughout his high school career. What they didn't anticipate finding was that a high percentage of players who opted not to return to football did so because of fear. While we have seen this fear factor impact athletes after ACL reconstruction, the magnitude of this effect in this population was surprising.

In today's episode, Madeline sits down with Nikki Lindgren, founder and managing partner at Pennock, a beauty and lifestyle brand marketing agency. Nikki shares her journey from her rural Minnesota roots to becoming a successful agency owner in San Francisco. They discuss the importance of maintaining a human-centric and sustainable approach to business, especially in the marketing sphere. Nikki outlines her path through various corporate roles, highlighting the shift from working at mega brands to founding Pennock. The conversation delves into how Nikki established effective systems, scaled her team, and honed the agency's niche in the beauty and lifestyle sectors. They touch on balancing business growth with personal values and navigating industry challenges. Additionally, Nikki offers insights on the critical role of creative strategy and organic content in marketing, especially for new brands. Aspiring entrepreneurs and business owners will gain valuable advice on creating sustainable growth and maintaining a values-driven company culture.00:00 Introduction to Finding Fearless00:38 Meet Nikki Lindgren: Scaling with a Human-Centric Approach02:50 Nikki's Journey: From Rural Minnesota to San Francisco04:12 Early Career: From Fashion Merchandising to Marketing05:12 Corporate Experience: Pottery Barn and World Market06:34 The Entrepreneurial Spark: Starting Pennock08:09 Balancing Motherhood and Entrepreneurship11:07 Building the Consultancy: Early Challenges and Growth12:48 Refining Services and Client Relationships19:07 Leadership Evolution and Team Dynamics21:35 The Importance of Community and Support Systems23:43 The Importance of a Support Squad24:29 Finding Your Niche in Beauty and Wellness26:16 Relay Financial: A Game-Changer for Small Businesses27:07 The Value of Saying No28:41 Challenges in the Beauty and Lifestyle Industry33:36 The Pitfalls of Relying Solely on Paid Ads35:53 Leveraging Social Media for Brand Growth38:22 Integrating Values into Business Practices44:36 Celebrating Team and System Successes46:06 Closing Thoughts and How to ConnectFinding Fearless is an exploration of human-centric leadership and a celebration of ambition, releasing every other week on Wednesdays, 6AM PST. If you liked the show, please rate, review, and share! You can also visit our website to learn more about how to become a sponsor of Finding Fearless! Finding Fearless is produced by Fearless Foundry, a creative consultancy focused on advancing ambitious humans from around the globe to amplify their impact through branding, marketing, and business development. You can contact us at hello@fearlessfoundry.com if you are interested in our services and can follow us on all social media @fearlessfoundry. Season 4 music is by Premium Beats. All audio is recorded and owned by Fearless Foundry.

A Luchador Superhero, an evil Scientist Gangster, and an Aztec Mummy—it's all here in "The Curse of the Aztec Mummy." Join us as we review this Mexican masterpiece and use it as a jumping-off point to discuss some fascinating Aztec history. Email: mummymoviepodcast@gmail.com Patreon: Mummy Movie Podcast Link to Film: The Curse of the Aztec Mummy (1957) BibliographyAguilar-Moreno, M. (2006). Handbook to life in the Aztec world. Infobase Publishing. Bassett, M. H. (2015). The fate of earthly things: Aztec gods and god-bodies. University of Texas Press. Clendinnen, I. (2010). The cost of courage in Aztec society: Essays on Mesoamerican society and culture. Cambridge University Press. Conrad, G. W., & Demarest, A. A. (1984). Religion and empire: The dynamics of Aztec and Inca expansionism. Cambridge University Press. IMDB. (2023). The Curse of Aztec Mummy (1957). Retrieved from https://www.imdb.com/?ref_=nv_home León-Portilla, M. (2006). The broken spears 2007 revised edition: The Aztec account of the conquest of Mexico. Beacon Press. Jansen, M., & Jiménez, G. A. P. (2017). Fifth Sun Rising. In Time and the ancestors (pp. 358-430). Brill. Miller, M. E., & Taube, K. A. (1997). An illustrated dictionary of the gods and symbols of ancient Mexico and the Maya. Thames and Hudson. Olivier, G. (2003). Mockeries and metamorphoses of an Aztec god: Tezcatlipoca, "lord of the smoking mirror". Pennock, C. D. (2008). Bonds of blood: Gender, lifecycle, and sacrifice in Aztec culture. Springer. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Let's ChatEver wondered how TikTok can revolutionize your brand's marketing strategy? Join us on Sneaker Anarchy as we sit down with Nikki Lindgren, the visionary founder of Pennock, a digital marketing powerhouse dedicated to female-led beauty and lifestyle brands. Nikki brings her wealth of experience from e-commerce giants like Pottery Barn and World Market to share her journey of launching her own firm in 2020. Discover the unique advantages of TikTok over other social platforms and why it's a game-changer for digital advertising with higher engagement rates and cost-effectiveness.Unlock the secrets of audience targeting with Nikki's expert insights into the latest advancements in machine learning on platforms like TikTok and Instagram. Learn the pros and cons of broad versus granular audience targeting and why newer brands often face unique challenges. Whether you're a budding entrepreneur or a seasoned marketer, Nikki's advice on consulting digital marketing experts will help you navigate the complexities of identifying and reaching your niche audience.But that's not all—Nikki dives deep into practical strategies for new brands looking to grow through TikTok and other channels. From balancing paid ads with earned and owned media to leveraging TikTok's creator portal for influencer collaborations, you'll get actionable tips to boost your brand's visibility and credibility. Don't miss our discussion on optimizing budgets, sequencing campaigns, and avoiding common pitfalls. Plus, we invite you to send in your burning questions for future episodes. Tune in for a treasure trove of digital marketing wisdom!Support the Show.Follow The Show On All Socials Using The Tag @skincareanarchy

On this episode of Chasing Leviathan, PJ and Dr. Caroline Pennock discuss the gap in Indigenous history being brought to European consciousness and the erasure of Indigenous perspectives in colonial societies. She highlights the complexity and diversity of Indigenous experiences, exploring a third culture that emerges between Indigenous and European cultures in the Americas. The conversation emphasizes the importance of recognizing Indigenous peoples as agents and the need to complicate identities and understand shared histories.For a deep dive into Caroline Pennock's, check out her recent book: On Savage Shores: How Indigenous Americans Discovered Europe

A past life revealed by hypnosis, a cursed breastplate, and a genuinely scary mummy. In this episode, we look at a film that spawned a whole host of Mexican horror films inspired by the Universal Horror films of the 1930s and 40s. The Aztec Mummy (1957). Email: mummymoviepodcast@gmail.com Patreon: https://www.patreon.com/MummyMoviePodcast Link to Film: https://archive.org/details/la-momia-azteca-subtitled BibliographyAguilar-Moreno, M. (2006). Handbook to life in the Aztec world. Infobase PublishingClendinnen, I. (2010). The cost of courage in Aztec society: essays on Mesoamerican society and culture. Cambridge University Press.Graulich, M. (1992). aztec Festivals of the rain Gods. INDIANA-Estudios Antropológicos sobre América Latina y el Caribe, 12, 21-54.IMDB. (2023). The Aztec Mummy (1957). Retrieved from https://www.imdb.com/?ref_=nv_homeLeón-Portilla, M. (2006). The broken spears 2007 revised edition: the Aztec account of the conquest of Mexico. Beacon Press. Jansen, M., & Jiménez, G. A. P. (2017). Fifth Sun Rising. In Time and the Ancestors (pp. 358-430). Brill. Pennock, C. D. (2008). Bonds of blood: gender, lifecycle, and sacrifice in Aztec culture. Springer. Soustelle, J. (1955). Daily life of the Aztecs: on the Eve of the Spanish Conquest. O'Brian, P (Trans). Stanford University Press Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Episode 196   There's something we take for granted these days, something that wasn't even possible a short while ago. Let's go back to 2008, to the first iPhone, the 3G. What you could send & receive with one, if you could afford the data plan, was restricted to voice, text & small images. That's because at the time, the cellular networks could transmit at around a third of a Megabyte per second, which went up to 2Mb/second when 3G was fully available. Then LTE/4G started becoming available in North America, reaching 97 percent by 2013. With those data speeds, you could watch brief standard definition videos, and social networks like Instagram & Snapchat began letting you record and send short clips. By the late twenty teens, advanced 4G infrastructure was fast enough, from 12 to 80 MPS, for people to watch 4K videos on their devices, bringing platforms like TikTok along with it. Now with 5G out, lag-free high-def video is available almost everywhere. And if you are a marketer trying to reach consumers, it means that  video must be part of the mix.    There are still quirks to these platforms that we need to figure out. Some of their ad units include ecommerce options for selling products while the ad's in front of them. More broad that this, it's hard to know how these platforms will react to videos you post. They know so much about a user's privacy, it's raised issues of which country that data's shared with. Clearly, this calls for an expert's help.     Our guest graduated from San Francisco State University and FIDM with a business degree and started working in-house at consumer eCommerce brands, running their digital marketing programs. After helping brands in every category from skincare & cosmetics to Books to jewelry, she built her own agency team to do this, Pennock, which is named after the rural Minnesota town where her family are from.  Let's go to  Northern California where she lives with her husband Tyler and three kids, to talk to Nikki Lindgren.   Chapter Timestamps: 00:00:00 - Intro 00:03:12 - Welcome Nikki 00:09:05 - Video on platforms like TikTok 00:23:37 - PSA 00:24:26 - Reporting to stakeholders 00:29:59 - Ad campaign optimization 00:35:05 - Contacting Nikki   Links to all the people, products and concepts mentioned in show is available on the Funnel Reboot site's show page.  

How long would you wait for something you've wanted all your life? A year, maybe five? Try 22 years! That's how long Ipswich Town fans have waited to secure promotion to the promise land that is the English Premier League. So how have humble Ipswich secured back-to-back promotions, on a shoestring budget nonetheless? We speak to lifelong Ipswich Town fan and former head coach of Brunei DPMM, Adrian Pennock, to find out all about this incredible achievement and also quiz him on his former club's return to action in the Singapore Premier League! Got a story to tell? Get in touch with us!raushan@sph.com.sgSee omnystudio.com/listener for privacy information.

https://youtu.be/XmUDEkSm8VkNikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach between earned and owned media, and the need for a strong inbound strategy to boost ROAS.Nikki also provides recommendations for new brands starting out in 2024, including leveraging Amazon and Google Ads, as well as utilizing TikTok and Meta for brand awareness. She highlights the significance of creator-led content and the importance of education and third-party credibility in marketing campaigns.We've explored various aspects of digital marketing, including budget allocation, A/B testing, the impact of cookie deprecation, marketing efficiency ratios, attribution, and the future of the industry. She emphasizes the importance of middle-of-funnel placements like Amazon and Google for brands starting out, and the need to balance top-of-funnel and bottom-of-funnel campaigns. She shares her criteria for working with brands and offers career advice for those interested in the industry.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Nikki Lindgren, founder and managing partner at PennockLinkedIn: https://www.linkedin.com/in/nikkilindgren/Pennock - https://www.pennock.co/Takeaways:Paid media agencies should have a seamless integration with in-house teams to better serve brands.A balanced approach between paid and owned media is crucial for brand success.New brands should consider leveraging Amazon and Google Ads for high return on ad spend.TikTok and Meta are effective platforms for brand awareness, and integrating shops on these platforms can lead to higher conversions.Creator-led content that focuses on education and third-party credibility is key to successful marketing campaigns. For brands starting out, it's important to focus on middle-of-funnel placements like Amazon and Google, while gradually moving up the funnel to reach a wider audience.Cookie deprecation is having a significant impact on the industry, and marketers are adapting by focusing on marketing efficiency ratios (MER) as a key metric.Attribution is challenging, but understanding lag time and touch points can help inform marketing strategies.AI is being tested in marketing, but current solutions are not yet impressive enough to replace manual efforts.Chapters:00:00 Introduction and Background03:48 The Evolution of Paid Media and the Role of AI06:45 Balancing Paid and Owned Media for Brand Success09:23 Leveraging Amazon and Google Ads for High ROI14:20 TikTok and Meta: Platforms for Brand Awareness22:23 Optimizing Budget Allocation and A/B Testing25:04 Navigating the Impact of Cookie Deprecation27:47 The Importance of Marketing Efficiency Ratios29:36 Understanding Attribution and Funnel Positions35:02 The Future

Luchador Wrestlers, a gang war, hypnotism, an ancient codex, judo masters, and an Aztec mummy, it's all here in the Wrestling Women vs the Aztec Mummy (1964). Patreon: https://www.patreon.com/MummyMoviePodcast Email: mummymoviepodcast@gmail.com Link to Film: Wrestling Women vs. the Aztec Mummy  Bibliography Aguilar-Moreno, M. (2006). Handbook to life in the Aztec world. Infobase Publishing Clendinnen, I. (2010). The cost of courage in Aztec society: essays on Mesoamerican society and culture. Cambridge University Press. IMDB. (2023). The Wrestling Women vs the Aztec Mummy. Retrieved from https://www.imdb.com/?ref_=nv_home León-Portilla, M. (2006). The broken spears 2007 revised edition: the Aztec account of the conquest of Mexico. Beacon Press. Pennock, C. D. (2008). Bonds of blood: gender, lifecycle, and sacrifice in Aztec culture. Springer. Soustelle, J. (1955). Daily life of the Aztecs: on the Eve of the Spanish Conquest. O'Brian, P (Trans). Stanford University Press Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

RoAS is a powerful metric: until it's not. When App Tracking Transparency got rolled out with the updates to iOS 14, RoAS suddenly dropped. Advertisers couldn't see to whom their sales were attributed. As the dust settled from the shakeout, new ways to measure ad effectiveness emerged. Enter MER (Marketing Efficiency Ratio). Also known as blended RoAS, MER has become the new gold standard in assessing the performance of ads. Nikki Lindgren, Founder and Managing Partner of Pennock, is leading the charge of helping brands better understand the correlation between spend and total sales. Focusing on female-led beauty brands, Nikki has pushed for greater creative diversity, trying to cut through the noise of our current status of information overload. Grab a seat and listen in to find out what keeps brands from succeeding and how to frame the future of advertising. It could just be that easy. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest is Nikki Lindgren. Nikki, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS. You can find her at... Website: http://pennock.co LinkedIn: https://www.linkedin.com/in/nikkilindgren/ Instagram: https://www.instagram.com/we_are_pennock/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Embark on a journey shrouded in mystery as we unravel the enigmatic tale of the Aztec Mummy, entwined with ancient blood rituals and the looming presence of an evil spirit. Join us in this episode as we delve deep into the heart of 'American Mummy' (2014). Our adventure begins with an exploration of the rich tapestry of the Aztec civilization. Through the lens of the film, we're transported back in time, tracing the vibrant history and cultural legacy of this fascinating ancient society. From their awe-inspiring architecture to their intricate belief systems, we uncover the captivating secrets of the Aztec world. But the intrigue doesn't end there. In the latter half of our journey, we shift gears to offer a comprehensive review of 'American Mummy.' With a critical eye, we dissect the film's narrative, performances, and cinematography, culminating in our verdict as we rate it out of ten. Email: mummymoviepodcast@gmail.com Words and Terms Codex Telleriano-Remensis: This is a pictorial manuscript that provides valuable insight into the pre-Columbian Aztec civilization of Mexico. This codex largely consists of two parts. The Telleriano section is primarily concerned with the ritual calendar and the agricultural year of the Aztecs. The Remensis section focuses more on genealogy, history, and cosmology, with illustrations of deities, rulers, and mythical narratives. Tenochtitlan: The capital city of the Aztec Empire, located on an island in Lake Texcoco in the Valley of Mexico. The city was founded in 1325 AD, and by the time the Spanish Conquistadors arrived there in the 16th century, it was inhabited by 200,000 people, several times bigger than any city in Europe. Quetzalcoatl: One of the most important and revered deities in ancient Mesoamerican religion, particularly among the Aztecs and other Nahua peoples. The name Quetzalcoatl is derived from the Nahuatl language and is often translated as "feathered serpent." This deity held significant importance in various aspects of Mesoamerican cosmology, including creation myths, religious rituals, and social organization. Bibliography Aguilar-Moreno, M. (2006). Handbook to life in the Aztec world. Infobase Publishing. Colston, S. A. (1985). "No Longer Will There Be a Mexico": Omens, Prophecies, and the Conquest of the Aztec Empire. American Indian Quarterly, 239-258. Davies, N. (1987). The Aztec empire: the Toltec resurgence. University of Oklahoma Press. IMDB. (2023). American Mummy. Retrieved from https://www.imdb.com/?ref_=nv_home León-Portilla, M. (2006). The broken spears 2007 revised edition: the Aztec account of the conquest of Mexico. Beacon Press. Pennock, C. D. (2008). Bonds of blood: gender, lifecycle, and sacrifice in Aztec culture. Springer. Pennock, C. D. (2012). Mass murder or religious homicide? Rethinking human sacrifice and interpersonal violence in Aztec society. Historical Social Research/Historische Sozialforschung, 276-302. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she's here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation.Connect with Nikki:Pennock.coLinkedIn

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS.

An Aztec Priest, an ancient evil, and the end of the fifth age of the earth. In this episode, we travel to Mexico to look into Ancient Evil: Scream of the Mummy from the year 2000. In the UK, this film was instead titled Bram Stoker's the Legend of the Mummy 2. Email: mummymoviepodcast@gmail.com Names and TermsCihuateteo = Devine Goddesses that haunt crossings and bring misfortune.Huītzilōpōchtli = A solar and war god. The patron god of the Aztecs.Mictlan = A hell like place of suffering beneath the earth where the Aztec's believed most people went after death.Tlachtli = the court in which a Mesoamerican ballgame was played.Tzitzimime = Deities with skeletal faces, webbed hands and feet, and necklaces of hands and hearts. BibliographyAguilar-Moreno, M. (2006). Handbook to life in the Aztec world. Infobase PublishingBurland, C, and Forman, W. (1980). The Aztecs: gods and fate in ancient Mexico. Orbis PublishingIMDB. (2023). Ancient Evil: Scream of the Mummy. Retrieved from https://www.imdb.com/?ref_=nv_home Jones, M. (2002). Bram Stoker's Legend of the Mummy 2. Retrieved from https://moviearchive.citizencaine.org/ Pennock, C, D. (2008). Bonds of blood: gender, lifecycle and sacrifice in Aztec culture. Palgrave Macmillan PublishingSoustelle, J. (1955). Daily life of the Aztecs: on the Eve of the Spanish Conquest. O'Brian, P (Trans). Stanford University Press Hosted on Acast. See acast.com/privacy for more information.

Lizzy Pennock is the Carnivore Coexistence Attorney for WildEarth Guardians. Conservation groups Flathead-Lolo-Bitterroot Citizen Task Force and WildEarth Guardians were granted temporary relief for threatened grizzly bears, when a judge issued an interim ban on wolf trapping in Montana grizzly bear habitat. This was all stemming from a lawsuit filed on September 22nd, 2023.  Lizzy went into detail about the court ruling, what it means for grizzly bears and wolves in the near future, and the effects this could have in the state Montana. @wildearthguardiansWildEarth Guardians Press ReleaseCase Documents@thewolfconnectionpod

Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands.  She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year.  Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufacturers on the types of content ads to use on TikTok for selling hardware products, how to use the new TikTok store, best practices in the effectiveness of ads, and the structure of specific content in those ads so that you can sell big. Here are the key takeaways from the episode: TikTok is a platform that can be leveraged TikTok shops in the United States User-generated content is valuable on TikTok Low-fi and less fancy assets actually perform well on TikTok It is easy to start a shop on TikTok for your product Most of the effort is on the creative. How many seconds of someone's TikTok ad are the audience watching Think about remarketing based on how people interacted with your original product TikTok ads. $20 per day is the minimum ad spend on TikTok The bigger players are trying a bunch of different hooks. 4 to 7 different types of assets to try selling, to find out which TikTok ad works best for your hardware product The structure of a good TikTok ad for an invention are the hook, the message, then the offer. Ad rules on TikTok TikTok has a creator platform. Spark ads on organic first, then use the ads to push over to that long organic content. Nikki Lindgren Links: LinkedIn | Pennock The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.

Why are sports injuries different in kids compared to adults? Dive into a discussion with Dr. Wendy and orthopedic expert Dr. Andy Pennock as they explore the unique challenges of treating student athletes. Discover the reasons behind the rising number of sports injuries and strategies for effective pain management. For more information on Andrew Pennock, MD please visit: www.rchsd.org/doctors/andrew-pennock-md This episode is brought to you by Road Runner Sports, the world's largest running and walking store. Shop your favorite brands, experience a personalized shoe fitting at one of our 48 stores and enjoy amazing benefits when you join the VIP program. Find your best fit ever today at roadrunnersports.com Send your questions to hello@pediatriciannextdoorpodcast.com or submit at drwendyhunter.com Find products from the show on the shop page.  More from The Pediatrician Next Door: Website: drwendyhunter.com  Instagram: @the_pediatrician_next_door Facebook: facebook.com/wendy.l.hunter.75 TikTok: @drwendyhunter LinkedIn: linkedin.com/in/drwendyhunter This is a Redd Rock Music Podcast IG: @reddrockmusic www.reddrockmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you prevent your student athlete from an injury? Dr. Wendy asks sports medicine surgeon Dr. Andy Pennock what parents can do to keep kids out of his orthopedic office and on the playing field.  For more information on Andrew Pennock, MD please visit: www.rchsd.org/doctors/andrew-pennock-md Send your questions to hello@pediatriciannextdoorpodcast.com or submit at drwendyhunter.com Find products from the show on the shop page.  More from The Pediatrician Next Door: Website: drwendyhunter.com  Instagram: @the_pediatrician_next_door Facebook: facebook.com/wendy.l.hunter.75 TikTok: @drwendyhunter LinkedIn: linkedin.com/in/drwendyhunter This is a Redd Rock Music Podcast IG: @reddrockmusic www.reddrockmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In rural communities keeping care local can be a challenge. Many rural hospitals have begun to contemplate integrating into larger health systems to address this longstanding battle. This week we are talking with Bernie Jore, the Chief Operating Officer for Corewell Health Pennock & Zeeland. Bernie will discuss the impact integration has had on his organization and how they could keep care local for the community.  “If you have a great team, there's not a whole lot you can't accomplish in rural healthcare.  We can keep healthcare local.  We just have to work at it.” -Bernie Jore Bernie Jore is the Chief Operating Officer of Spectrum Health Pennock a critical access hospital in Southwest Michigan. Prior to coming to Pennock, he worked 28 years for Ascension Health in Saginaw Michigan serving in many different leadership roles. The positions he held there included, Vice President of Business Development and Joint Ventures, Chief Nursing Officer, Director of Nursing, Manager of Human Resources, and associate health and wellness, Manager of Nursing and nursing supervisor for off shifts.Before health care, Bernie was in the Army where he served in the first Gulf War and was assigned to a Saudi Air Force hospital and then as an NCO in an infantry unit as an aid evac medic. Life with his family includes a wife of 25 years, a 15-year-old son, 14-year-old and 12-year-old daughters who believe they run the place but in truth, their house is ruled by a 12-pound tyrant of a dog.

Dr. Derek Kelly from Campbell Clinic Orthopedics in Memphis, TN joins the show to discuss his recent article about Ponseti casting performed by MDs and PTs. We will "stir the pot" by asking Dr. Kelly about his treatment preferences in controversial foot and hip cases. The lightning round focuses on recent publications from top peds orthopedic journals. Your hosts are Craig Louer from Vanderbilt, Josh Holt from University of Iowa, and Julia Sanders from Children's Hospital Colorado. Music by A. A. Alto.   “Main Event” article: Chen, Stephanie N. MD*; Ragsdale, Tyler D. MD†; Rhodes, Leslie N. DNP, PPCNP-BC‡,§; Locke, Lindsey L. MSN, CPNP-PC§; Moisan, Alice BSN, RN∥; Kelly, Derek M. MD*. Prospective, Randomized Ponseti Treatment for Clubfoot: Orthopaedic Surgeons Versus Physical Therapists. Journal of Pediatric Orthopaedics 43(2):p e93-e99, February 2023. | DOI: 10.1097/BPO.0000000000002291   Lightning Round articles:   Yu, Sze-Hon1; Ng, Cheuk-Man1; Pui-Yin Cheung, Jason MD, MS, MMedSc, PDipMDPath, Med, FRCSEd1; Ka-Hon Shea, Graham MBBS, PhD, FRCSEd1,a. Post-Maturity Progression in Adolescent Idiopathic Scoliosis Curves of 40° to 50°. The Journal of Bone and Joint Surgery ():10.2106/JBJS.22.00939, January 23, 2023. | DOI: 10.2106/JBJS.22.00939   Stults, William P. MD*; Peljovich, Allan E. MD, MPH†. Surgical Excision of Postaxial Polydactyly Type B in the Office Setting. Journal of Pediatric Orthopaedics ():10.1097/BPO.0000000000002346, January 10, 2023. | DOI: 10.1097/BPO.0000000000002346   Pradhan, Pratik BS; Townsend, Tracy K. MD; Cook, Danielle MA; Feldman, Lanna MS; Canizares, Maria Fernanda MD, MPH; Watkins, Colyn MD; Shore, Benjamin J. MD, MPH. Do All Pediatric Femoral Shaft Fractures Need a Computed Tomography Scan of the Ipsilateral Femoral Neck? Calculating the Incidence of Concomitant Femoral Neck and Shaft Fractures. Journal of Pediatric Orthopaedics ():10.1097/BPO.0000000000002334, December 26, 2022. | DOI: 10.1097/BPO.0000000000002334   Shah, Hitesh MS Orth; Singh, Kumar Amerendra MS Orth; Joseph, Benjamin MS Orth, MCh Orth, FRCS Ed. Does Prolonged Weight Relief Increase the Chances of a Favourable Outcome After Containment for Perthes Disease?. Journal of Pediatric Orthopaedics 43(2):p e144-e150, February 2023. | DOI: 10.1097/BPO.0000000000002302   Sanders, Julia S. MD*; Ouillette, Ryan J. MD†; Howard, Roland MD†; Boutelle, Kelly BS‡; Carroll, Alyssa N. MPH‡; Bastrom, Tracey P. MA‡; Paik, Christina PA-C‡; Stearns, Philip CPNP‡; Pennock, Andrew T. MD†,‡; Upasani, Vidyadhar V. MD†,‡. Nonoperative Versus Operative Treatment of Type IIA Supracondylar Humerus Fractures: A Prospective Evaluation of 99 Patients. Journal of Pediatric Orthopaedics 43(1):p e9-e16, January 2023. | DOI: 10.1097/BPO.0000000000002282  

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/latin-american-studies

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/native-american-studies

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/caribbean-studies

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/european-studies

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery. We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe. For them, Europe comprised savage shores, a land of riches and marvels, yet perplexing for its brutal disparities of wealth and quality of life, and its baffling beliefs. The story of these Indigenous Americans abroad is a story of abduction, loss, cultural appropriation, and, as they saw it, of apocalypse. From the Brazilian king who met Henry VIII to the Aztecs who mocked up human sacrifice at the court of Charles V; from the Inuk baby who was put on show in a London pub to the mestizo children of Spaniards who returned “home” with their fathers; from the Inuit who harpooned ducks on the Avon river to the many servants employed by Europeans of every rank: here are a people who were rendered exotic, demeaned, and marginalized, but whose worldviews and cultures had a profound impact on European civilization. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's 2 Fat Guys Talking Flowers episode, we sat down with the freshest Jet Fresh sales team member, Dali May!  We recorded this special episode at the tail-end of the Valentine's Day rush while she was in the office.  Dali has worked in various industry positions from bucket-truck driver to manager in various well-known companies, including Pennock. She was trained by industry legends, fine-tuning her skills and searching for the perfect role which all led her on a road to Jet Fresh. Where she is thriving being part of a fun, team atmosphere and became the fastest sales rep in company history to hit her 1st-year sales goal.  Dali has a bright future ahead of her, and we can't wait to see all the great things she brings to our company.  Follow Dali on Instagram at @DaliJetFreshWe also had a surprise phone call with Uncle Freddy Ariemma of Ariemma's Garden Center in Staten Island, NY.  Which is a fun treat for everyone.Episode Chapters: Understanding Customers as a Wholesaler - 1:20Dali's Backstory - 11:15Dali's First Year At Jet Fresh - 40:45A Call With Uncle Freddy - 59:45Is a Hot Dog a Sandwich? - 1:10:00Quick Questions - 1:12:00Outro - 1:18:00

Our guest on this episode, Caroline Dodds Pennock, is the UK's only Aztec historian. Countless books have been written about Europeans in the Americas in the age of Discovery but Caroline's new book On Savage Shores is the first to tell the story of the tens of thousands of indigenous Americans who came to Europe: as enslaved people, diplomats, explorers, servants and traders. She sat down with Luke Naylor Perrott to tell us more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynsey Hooper is with former Spurs captain Jenna Schillaci and freelance women's football writer for outlets such as the i newspaper and World Soccer, Glenn Moore. Join us to discuss all the weekend's FA Cup action, transfers and much more.  Plus The Athletic's Charlotte Harpur jumps on to chat about David Ornstein's exclusive on Arsenal offering a world record fee for Alessia Russo.  The goalscorer in the big upset of the weekend, Birmingham's Jade Pennock, reacts to netting against Everton in an exclusive interview.  And Jenna gives us the inside track on the Spurs academy.  Producer: Sophie Penney WHAT'S WHEN?  PART 1 - The Athletic's Ornstein exclusive: Russo's world record transfer offer from Arsenal (0.30) PART 2a - FA Cup: Shirt swapping & TV coverage (6.30) PART 2b - Everton 0 - 1 Birmingham, with Jade Pennock interview (11.30)  PART 2c - Tottenham 5 - 0 London City Lionesses (19.30) PART 2d - Hawa Cissoko, ‘Journey to the Cup' (24.00) PART 2e - FA Cup results round up (26.45) PART 2f - Conti Cup semi-final draw (30.00) PART 3 - Transfers (32.30) PART 4 - Academies and the next generation (37.30) PART 5 - Coming up in the WSL (48.30) Learn more about your ad choices. Visit megaphone.fm/adchoices

If there's one thing we've learned since the start of the show, it's that if business owners aren't already using Notion as an organizer, they want to know how. That's why this week we welcome Ellen Pennock - self taught Notion expert, and Feisty creative director. Ellen shares all of her secret tips and tricks for how to personalize Notion to your every day needs. From using it to organize your business finances, to setting your personal intentions, Notion can really do it all. Ellen walks Molly through the back end processes that Notion has, and explains from a basic level how folks can utilize this tool. Follow Ellen on Instagram and TikTok @ellenpennockTHE notion template: https://www.notioneverything.com/templates/the-all-in-life-management-notion-template-integrated-gtd-para-goal-setting-systemFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

(VIDEO PODCAST) We're back! During our NYC Pop Up we were joined by Laura Reilly, Mona Esser Pennock, and Anna Gray for a conversation around responsible consumption. We chat about what this means to them, how they've integrated it into their brands (and lifestyles), and how they continuously find inspiration in vintage, in NY's vibrant community and in not choosing the easy way out when it comes to navigating personal style—because that would be, you know, boring... In this episode we also take some audience questions from what advice they would give to other women looking to start their own businesses, to their secret tool to finding the best vintage (hint: an app you'll want to download ASAP). Enjoy! Follow Club Vintage, Gemsun, and Magasin to keep up with our star guests :)

Lizzy Pennock is the Carnivore Coexistence Advocate with WildEarth Guardians. Recently, WildEarth Guardians and Project Coyote filed a lawsuit challenging  Montana's expanded wolf hunting program, established by the 2021 state Legislature. The ruling was successful in granting a temporary restraining order against the Montana Fish, Wildlife and Parks, the State of Montana, and the Fish and Wildlife Commission.Lizzy spoke to us about the expanded wolf hunting program in Montana, the details of the lawsuit brought by WildEarth Guardians & Project Coyote, and the impact this could have on wolves across the state. @wildearthguardians@projectcoyoteWildEarth Guardians Wolf Lawsuit MontanaWildEarth Guardians

Blake Pennock was the offensive coordinator at Clinton when Cam Akers played there. He is now the head coach at Ocean Springs with Bray Hubbard as his quarterback. This Friday, Pennock, Hubbard and the Greyhounds take on Brandon for the South State 6A championship. Pennock discusses Akers, Hubbard and the task at hand. The Clevelands also talk Egg Bowl, Lane Kiffin's future, Southern Miss bowl chances and much, much more.

The Florida Bar's Henry Latimer Center for Professionalism presents Never Contemplated, a candid discussion with female judges from across the state about gender bias, professionalism, and civility in the judicial system, hosted by Judge Hetal Desai. In this special episode, Judge Desai welcomes Administrative Law Judges Lisa Nelson, Suzanne Van Wyk, and Lynne Quimby-Pennock.This podcast has been approved by The Florida Bar Continuing Legal Education Department for 1 hour of Professionalism CLE credit. Course #6547.

Natalie Grueninger speaks with Dr Caroline Dodds Pennock about the lives of Aztec-Mexica women. Follow Dr Pennock on Twitter. Find out more about your host at https://www.nataliegrueninger.com Join 365 Days with Anne Boleyn! https://onthetudortrail.com/Blog/2022/02/13/365-days-with-anne-boleyn-an-intimate-journey-of-discovery Buy Talking Tudors merchandise at https://talkingtudors.threadless.com/ Support Talking Tudors on Patreon! Musical break courtesy of Jon Sayles.  

Christine: @Resgerr on Twitter @redgerr8 on Instagram "Timeless" by Mike Gutterman at mikegutterman.bandcamp.com Billy: @bsanfordjr on Instagram/Twitter Music and Photography Podcast: @musicandphotographypodcast on Instagram @musicnphotopod on Twitter

------------------Support the channel------------ Patreon: https://www.patreon.com/thedissenter PayPal: paypal.me/thedissenter PayPal Subscription 1 Dollar: https://tinyurl.com/yb3acuuy PayPal Subscription 3 Dollars: https://tinyurl.com/ybn6bg9l PayPal Subscription 5 Dollars: https://tinyurl.com/ycmr9gpz PayPal Subscription 10 Dollars: https://tinyurl.com/y9r3fc9m PayPal Subscription 20 Dollars: https://tinyurl.com/y95uvkao ------------------Follow me on--------------------- Twitter: https://twitter.com/TheDissenterYT This show is sponsored by Enlites, Learning & Development done differently. Check the website here: http://enlites.com/ Dr. Robert Pennock is University Distinguished Professor at Michigan State University, where he is on the faculty of Lyman Briggs College, the Departments of Philosophy and Computer Science & Engineering, and the Ecology, Evolution and Behavior program. His research involves empirical and philosophical questions that relate to evolutionary biology, cognitive science, and the scientific character, such as the evolution of altruism, complexity, and intelligence. He is the author of books like An Instinct for Truth: Curiosity and the Moral Character of Science. In this episode, we focus on An Instinct for Truth. We go through some of the traits that characterize (or should characterize) scientists, like curiosity, honesty, skepticism, and intellectual humility. We talk about moral values that orient science, and the importance of failure. We discuss the scientific method, the demarcation problem, and pseudoscience. We talk about the relationship between science and ethics. Finally, we ask if science is a cultural construct. -- A HUGE THANK YOU TO MY PATRONS/SUPPORTERS: KARIN LIETZCKE, ANN BLANCHETTE, PER HELGE LARSEN, LAU GUERREIRO, JERRY MULLER, HANS FREDRIK SUNDE, BERNARDO SEIXAS, HERBERT GINTIS, RUTGER VOS, RICARDO VLADIMIRO, CRAIG HEALY, OLAF ALEX, PHILIP KURIAN, JONATHAN VISSER, JAKOB KLINKBY, ADAM KESSEL, MATTHEW WHITINGBIRD, ARNAUD WOLFF, TIM HOLLOSY, HENRIK AHLENIUS, JOHN CONNORS, PAULINA BARREN, FILIP FORS CONNOLLY, DAN DEMETRIOU, ROBERT WINDHAGER, RUI INACIO, ARTHUR KOH, ZOOP, MARCO NEVES, COLIN HOLBROOK, SUSAN PINKER, PABLO SANTURBANO, SIMON COLUMBUS, PHIL KAVANAGH, JORGE ESPINHA, CORY CLARK, MARK BLYTH, ROBERTO INGUANZO, MIKKEL STORMYR, ERIC NEURMANN, SAMUEL ANDREEFF, FRANCIS FORDE, TIAGO NUNES, BERNARD HUGUENEY, ALEXANDER DANNBAUER, FERGAL CUSSEN, YEVHEN BODRENKO, HAL HERZOG, NUNO MACHADO, DON ROSS, JONATHAN LEIBRANT, JOÃO LINHARES, OZLEM BULUT, NATHAN NGUYEN, STANTON T, SAMUEL CORREA, ERIK HAINES, MARK SMITH, J.W., JOÃO EIRA, TOM HUMMEL, SARDUS FRANCE, DAVID SLOAN WILSON, YACILA DEZA-ARAUJO, IDAN SOLON, ROMAIN ROCH, DMITRY GRIGORYEV, TOM ROTH, DIEGO LONDOÑO CORREA, YANICK PUNTER, ADANER USMANI, CHARLOTTE BLEASE, NICOLE BARBARO, ADAM HUNT, PAWEL OSTASZEWSKI, AL ORTIZ, NELLEKE BAK, KATHRINE AND PATRICK TOBIN, GUY MADISON, GARY G HELLMANN, SAIMA AFZAL, ADRIAN JAEGGI, NICK GOLDEN, PAULO TOLENTINO, JOÃO BARBOSA, JULIAN PRICE, EDWARD HALL, HEDIN BRØNNER, DOUGLAS P. FRY, FRANCA BORTOLOTTI, GABRIEL PONS CORTÈS, URSULA LITZCKE, DENISE COOK, SCOTT, ZACHARY FISH, TIM DUFFY, AND TRADERINNYC! A SPECIAL THANKS TO MY PRODUCERS, YZAR WEHBE, JIM FRANK, ŁUKASZ STAFINIAK, IAN GILLIGAN, LUIS CAYETANO, TOM VANEGDOM, CURTIS DIXON, BENEDIKT MUELLER, VEGA GIDEY, THOMAS TRUMBLE, AND NUNO ELDER! AND TO MY EXECUTIVE PRODUCERS, MICHAL RUSIECKI, ROSEY, JAMES PRATT, MATTHEW LAVENDER, SERGIU CODREANU, AND BOGDAN KANIVETS!