Podcast appearances and mentions of erik newton

Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more. Questions and topics we covered in this interview include: The origins of Forget The Funnel (and why funnels are bad for business) What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led) How do marketers begin to learn from their customers?  What's the best way to collect product feedback? What's the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments? You're a prolific advisor to several big name startups, what does it take to become one? Georgiana's advice on how to become a startup advisor And more! Important Links You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Kate Guerrero helps early stage startups solve positioning and messaging challenges, and translates strategy to a crystal clear homepage. She's a 2x small business owner, a 2x mom, and the author of an award-winning manuscript. Questions and topics we covered in this interview include: Fletch's philosophy around product marketing How product positioning lays the groundwork for all other forms of marketing collateral a business will need to make and deploy How to sell the work of product positioning internally How the size of a business's product portfolio affects positioning exercises and GTM strategy The core differences between brand marketing and product marketing The actual step-by-step process Fletch takes to update a B2B SaaS company's homepage and product positioning   How to identify what differentiates a product from the rest of the market Why it's okay to actually talk about the competition in your positioning  And more! Important Links Learn more about Fletch PMM's positioning and product marketing services here - https://www.fletchpmm.com You can say hello to Kate on LinkedIn here - https://www.linkedin.com/in/kate-guerrero-

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform's advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider. Topics and questions we covered in this episode include: The key skills every entry-level content marketer should focus on developing in 2025 The things that HAVEN'T changed in marketing (and probably won't) Shelagh's process for launching new product features How to prove that content is bringing in revenue and ROI? Shelagh's advice for finding (and getting) great marketing jobs The challenges people don't talk about when it comes to managing a team And more! Important Links You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS. Questions and topics we covered in this episode include: Nikki shares her story of how she founded Pennock When and how marketers should deploy ads to grow eCommerce businesses The nuances that come when doing any type of performance marketing campaigns for beauty products What constitutes a strong ad strategy in today's market? The metrics that truly matter when it comes to doing media buying well The “learning phase” is defined (in as simple a way as possible) How to measure ad fatigue/campaign decay How much should brands spend on ads, where should that money go, and what should be the expected returns? What are your predictions for the future of DTC and performance marketing? And more! You can connect with Nikki on LinkedIn here - https://www.linkedin.com/in/nikkilindgren/ You can connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and dabbled in academia, earning an excellence in teaching award from the University of California.    Questions and topics we discussed in this interview include: How Kristin is learning about new tools like Clay.com to stay adaptable as a marketer in this budding field of GenAI How should marketers think about getting their brands more visibility on gen AI tools and chat-based search tools like ChatGPT? What's the business impact that obtaining AI visibility would have on business growth? What is generative engine optimization (GEO)? And how is this field emerging and evolving? What tools can marketers use today to determine how their marketing is being impacted by genAI? What should marketers tell their leadership teams about how genAI search may impact their marketing strategies and how we should all start adapting And more! You can connect with Kristin on LinkedIn here - https://www.linkedin.com/in/kristinfracchia/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She's fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP. Questions and topics we discussed in this interview include: The story of how MOGXP began What it takes to obtain big-name clients like Toyota, Budweiser, Walmart, and more. The common marketing challenges big brands face when it comes to customer experiences Experiential marketing defined How college ambassador programs are a great example of experiential marketing programs (done the right way) The current state of experiential marketing and its effectiveness as a marketing channel And more! You can connect with Sheila through LinkedIn here - https://www.linkedin.com/in/sheilarondeau/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Pat LaCroix is the EVP of marketing and commercial strategy at Seekr, a leading artificial intelligence company specializing in transparent content evaluation. For over 20 years, Pat has worked inside major consumer brands and advertising agencies. Prior to Seekr, he held a variety of global marketing leadership roles at Bose, where he was responsible for brand marketing, media, digital, social and partnerships with relevant brands such as NFL, Amazon, Disney, and Spotify to name just to name a few. During this time, he was recognized in the “Sports Business Journal” with the “40 under 40” award. Questions and topics we discussed in this interview include: He explained how past roles prepared him for his leadership at Seekr Pat provided an inside look at Seekr's mission and explained his responsibilities within the company He addressed the challenges he faces in his role Pat shared insights on Seekr's biggest marketing challenge for 2024 Pat introduces us to the PIE framework (performance, image, and exposure) that all marketers need to know if they want to get promoted And more! You can connect with Pat on LinkedIn here - https://www.linkedin.com/in/pat-lacroix-1883506/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Near the end of the episode, Patrick also mentions the PIE framework (performance, image, and exposure) that he used to get promotions throughout his career. If you want a deeper dive specifically into this subject, check out this article I wrote about it on Medium - https://medium.com/@KennySoto/why-doing-a-good-job-isnt-enough-here-s-a-slice-of-p-i-e-for-my-marketing-homies-dce789fc2cf6 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Andrew began his career by spending seven years in newspaper journalism. He then logged five years in higher-education marketing, co-managing a college website with a focus on video storytelling and fine-tuning email messaging to 18-year-olds. For the past 7 years, he's worked in B2B software, in marketing operations and then product marketing, with a focus on quantitative and qualitative customer research. He's started one customer advisory board and scaled two others, both in person and virtual, and strongly believes there's significant value in both approaches, for both customers and companies. Questions and topics we discussed in this interview include: What are the basics of customer research that marketers need to understand as they grow in their careers? When proposing the idea of a Customer Advisory Board (CAB), is it mainly to inform product marketing initiatives? Are there other areas of marketing and business overall that can benefit from the investment in a CAB? How should marketers identify and select the right members and determine the correct size for a Customer Advisory Board? What strategies can marketers use to keep CAB members engaged and active? How should the feedback process with CAB members be structured to ensure it's productive and actionable? What are some other common challenges businesses face when managing CABs, and how should marketers address them? How can marketers measure the success and impact of a Customer Advisory Board on product marketing initiatives? How do the role and operation of a CAB differ in startups versus established SaaS companies? Is there a specific stage in a business's life cycle where a CAB is more beneficial? How is the role of CABs expected to evolve in the next 5 to 10 years? And more! You can say hi to Andrew on LinkedIn here - https://www.linkedin.com/in/andrewgpetersen/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

In this episode of the Crazy Wisdom Podcast, host Stewart Alsop welcomes back Erik Newton for a profound conversation on consciousness, personal growth, and the nature of reality. Together, they explore the challenges of expanding awareness, balancing intention with surrender, and the philosophical implications of emerging technologies like Neuralink. Erik shares his deep reflections on fatherhood, the complexities of human suffering, and the pursuit of peace in a chaotic world. For more insights from Erik, you can connect with him on Twitter at @NewtonLaw.Check out this GPT we trained on the conversation!Timestamps00:00 Introduction and Welcome00:57 Diving into Consciousness03:38 Exploring Human and Animal Consciousness05:59 The Complexity of Suffering09:20 Neuralink and the Future of Consciousness14:55 The Nature of Reality and Simulations26:45 The 1960s Consciousness Revolution28:10 Exploring Consciousness and AI29:13 The Golden Era of Innovation30:30 The Inevitable Advancement of AI31:06 Balancing Responsibility and Progress32:47 Reflections on the 1960s33:43 The Complexity of History and Innovation36:59 The Concept of Solar Punk44:55 The Philosophy of Surfing47:38 The Struggle and Joy of Surfing52:13 Concluding Thoughts and Future PlansKey Insights1-Consciousness as the Ultimate Focus: Erik Newton emphasizes that expanding consciousness is the most meaningful pursuit in life. He believes that whether it's our own consciousness, others', or even non-human consciousness, the act of expanding awareness is central to our experience and growth.2-Balancing Intention with Surrender: A recurring theme in the conversation is the delicate balance between intention and surrender. Erik discusses how in activities like surfing, and in life more broadly, it's essential to have enough intention to take action but also enough surrender to accept reality as it is. This balance is key to navigating challenges without falling into the trap of frustration or suffering.3-The Illusion of Control and Fear: Both Erik and Stewart explore the idea that much of human suffering stems from the illusion of control and the fear that arises when we attempt to predict and control the future. Recognizing this illusion can help reduce suffering and cultivate a more present and peaceful state of being.4-The Role of Pain in Awareness: Erik highlights the distinction between pain and suffering, suggesting that while pain is an inevitable part of life and a necessary signal for awareness, suffering is often a result of our mental constructs and attachment to outcomes. Learning to transcend suffering while acknowledging pain is a significant step in personal growth.5-Human Identity and Ego: The discussion touches on the role of ego in shaping our identities and how much of our suffering is tied to the ego's attempts to avoid fear. Erik suggests that while it's impossible to completely shed the ego, we can learn not to be overly attached to it, thereby reducing its control over our lives.6-The Complexity of Reality and Simulation: The conversation delves into the nature of reality, with Erik expressing that our perception of reality is a simulation created by our consciousness. He argues that this reality is "differently real" rather than more or less real compared to artificial simulations, highlighting the complex nature of our subjective experiences.7-Optimism and Caution in Technological Advancement: Erik and Stewart discuss the importance of approaching technological developments like Neuralink with both optimism and caution. While they recognize the potential for profound advancements in consciousness and human experience, they also emphasize the need for a balanced, intentional, and thoughtful approach to avoid the pitfalls of naivety and unintended consequences.

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results. Questions and topics we discussed in this interview include: The hardest part about being a marketing manager that people don't talk about enough Does written content still have a place in a marketing strategy (within video-first world)? What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy? How to get your CEO featured in the media Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing What's been Marina's approach to collaborating with other content creators? And more! You can connect with Marina on LinkedIn here - https://www.linkedin.com/in/marina-krivonossova/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Aren Johnstone is the President and Owner of Franchise Ramp, a leading marketing agency in the franchising industry that partners with the world's top fitness and wellness franchise brands. During his senior year of high school at the age of 18, Aren bypassed multiple full-ride college scholarships to purchase his first company, an ecommerce business. By 19, he ventured into marketing and software consulting, hiring his first employee. By the age of 20, his team had grown to five, and he co-founded an agency specializing in media buying for top ecommerce brands, overseeing more than $100M in ad spend. In 2019, Aren joined Franchise Ramp to introduce cutting-edge marketing strategies from the Ecommerce world to the franchise industry. Since then, Franchise Ramp has served thousands of franchise locations and has been recognized on the Inc 5000 list for two consecutive years, achieving a notable #49 ranking in 2022. He is passionate about entrepreneurship and committed to developing products and businesses that address real-world challenges.  Aren's story of how he got started in business during his high school years by selling t-shirts and apparel in Tulsa and then by purchasing an online figure-staking store at 18 years old Aren's journey into Facebook advertising back in 2015 The specific challenges that come from marketing franchise businesses The basics of “hyper-local” ad targeting Ecomm vs franchising: the main differences in paid media strategies The essential skills needed to be a great media buyer The nuances behind high-performing performance creative (*now that's a mouthful hehe) Changes in performance marketing that brands need to be aware of And more! Here's the episode I mentioned about MasterMind groups, featuring Liz Scully - https://www.kennysoto.com/podcast/interview-liz-scully-could-a-mastermind-group-elevate-your-marketing-ep-14/ You can connect with Aren via email here - aren@franchiseramp.com You can say hi on LinkedIn here - https://www.linkedin.com/in/aren-johnstone/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels. Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging, and think creatively while staying laser-focused on business goals. Questions and topics we covered include: Lindsay's method to recover from layoffs Ways marketers can improve their confidence on camera The lessons Lindsay has learned about marketing events and webinars by working at Goldcast? What's the right strategy for promoting and repurposing events? What are the keys to strong customer interviews? How can marketers leverage them to improve their brand's storytelling? And more! You can connect with Lindsay on LinkedIn here - https://www.linkedin.com/in/lindsayladeroute/ And you can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches. Questions and topics we covered in this episode include: The unique challenges you'll face when you're the first marketing hire  How does Amir define demand generation and how to properly measure it What does a marketer need to do after demand is generated? Examples of short-term marketing tactics that create the wrong incentives for businesses… Examples of vanity metrics we need to avoid as marketers and some of them aren't that obvious… What can marketing teams learn from creators? What has contributed the most to Amir's success at UScreen? What does Amir look for in new team members? And more! Connect with Amir on LinkedIn - https://www.linkedin.com/in/amir-shahzeidi/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems. I've been on dozens of podcasts and my style is always to be engaging, energetic, and transparent - often focusing more on the realities and the failures than the highlights.  Questions and topics we covered include: The story of NinjaOutreach and what lessons do you take from that experience into the agency you manage today? The latest trends in link building, whether or not link building is still an effective way to increase rankings How to select websites (what's a good target what's a bad target) Behind the scenes look at your data from building thousands of links What to expect in terms of results (how long does it take to rank) When linkbuilding is most effective and who it's most effective for Google Generative Search experience, thoughts on how it will affect marketers? Go to SEO and MarTech tools… And more! Connect with Dave on LinkedIn - https://www.linkedin.com/in/dave-schneider-8a693115/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Join me as I explore the transformative power of building deep, meaningful connections in our lives, especially poignant in an age where superficial online interactions are often mistaken for genuine relationships. I reflect on Erik Newton's heartfelt Twitter story about the profound love he shared with his late wife, revealing the timeless truth that at life's end, it's the depth of our relationships that truly matters. This touching narrative serves as a profound reminder of the importance of fostering and nurturing our most significant relationships, and how they shape the legacy of love we leave behind. I also discuss the insights of early psychologists and the groundbreaking work of British psychiatrist John Bowlby, who pioneered the concept of attachment theory. The historical journey from the 18th century to Bowlby's 20th-century research, including the Strange Situation experiment and Harry Harlow's primate studies, illuminates the critical need for emotional connections in our development. This conversation underscores the essential nature of these bonds for our psychological well-being, urging us to prioritize and deepen our connections with those who are important to us. Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.  Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day! Questions and topics we covered include: The qualities in a team/company that Allie looks at before deciding to join them… Why it's ok to (and how to) evaluate a company's leadership team before accepting an offer What are the pros and cons of working directly under the founder/CEO? Why is it important to make yourself visible at work? How to do “Self Check-Ins” Why it's important to evaluate the product or service that a company is selling before accepting a job offer Should marketers specialize or be generalists? And more! Connect with Allie on LinkedIn - https://www.linkedin.com/in/alexandra-smith223/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Bonus Resources Check out Allie's Job Search Tracker template: https://l.linklyhq.com/l/1jeDq  Check out her Career Goals template: https://l.linklyhq.com/l/1jeq5 Work Results template: https://l.linklyhq.com/l/1jeq1 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market.  “You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.” Questions and topics we covered: How Nathan's past experience as a VP of Finance makes him a better marketing leader How would you suggest people find good marketers? How do we make ourselves a “good marketer?” What is the most important thing to know when it comes to implementing marketing as a function? How long does it take for marketing to become effective?  What's the #1 thing you would do in any company as a marketing leader? Paying for ops and paying for creative = why it's necessary How to build a marketing team from scratch How to avoid getting laid off as a marketer? Is it even possible? Connect with Nathan via LinkedIn at - https://www.linkedin.com/in/yeungnathan/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It's hard to predict what will happen in the future but, there are some things I'm willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel. What are your thoughts? How is your team preparing for the future when it comes to SEO?  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap.  Questions and topics we covered include: Justin's origin story from experiencing a 2022 tech layoff to diving into solopreneurship How to manage creating content at scale Why is content distribution a challenge for most B2B businesses? The rookie mistakes Justin wishes he knew about before becoming a content marketer How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks about marketing Justin's content marketing tools And more! Connect with Justin via LinkedIn at - https://www.linkedin.com/in/justincsimon/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ You can check out Justin's newsletter here - https://news.justinsimon.co/ You can check out Justin's content repurposing course here - https://contentrepurposingroadmap.com/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“No one will slap your hand for saying, ‘I want to hear from customers more often.'” Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so. Questions and topics we covered include: Lessons in marketing while working at Google The Founder/CMO dynamic The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader?  Why the marketing team needs to own research and development The value of customer advisory boards (CABs) Challenges of working within small marketing teams What Melissa has learned from hosting her own marketing podcast How to scale a network of advocates for your career growth What's the biggest challenge marketers are facing in 2024? And more! Connect with Melissa via LinkedIn at - https://www.linkedin.com/in/melissammoody/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com Here's the episode with Alex Levin that I mentioned during the show - https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/

Mike Grinberg is the Founder and CEO of Proofpoint Marketing. Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he's built his consulting business on people-first principles. Questions and topics we covered include: What's wrong with most GTM models today? Mike's definition of the buyer's journey as it stands in 2024 Defining Relationship-Led Growth How to get this GTM motion started? What's the core difference of general Sales-led and account-based GTM motions? How relationship-led growth supports other marketing functions. How AI could be incorporated  into Relationship-led GTM How to measure the success of this GTM strategy And more! Connect with Mike via LinkedIn at - https://www.linkedin.com/in/mikegrinberg/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She's a marketer just like you, trying to make her mark and succeed in her career. Questions and topics we covered include: Adrianna's story on how she became a marketer Her advice for marketers entering a new experience and how to “show up” on day one… Why should businesses care about building a community in the first place? What does the ideal community look like? What are the core differences for community building for individuals/creators and brands? Adrianna's approach to building her personal brand on LinkedIn How should marketers approach pivots in their careers? The core skills Adrianna's focusing on when it comes to career development as a marketer… And more! Connect with Adrianna via LinkedIn at - https://www.linkedin.com/in/adrianna-vidal/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business.  Questions and topics we covered include: How does someone get their first job in marketing? What interview questions should marketers be preparing for? What questions should marketers ask before taking a job? How does someone even succeed in their first marketing job? The unique challenges that come from marketing at different stages of a company's lifecycle  Being a generalist T-shaped marketer vs specializing Being more useful to the team—building institutional knowledge and industry know-how When is the right time to walk away from a company and move on? Should marketers get an MBA? And more! Connect with Leah via LinkedIn at - https://www.linkedin.com/in/leahkovach/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.” Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company's marketing strategy and is responsible for driving growth and customer acquisition. Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company's marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives. He also served as Head of Marketing at Intercom, where he helped the company build a world-class marketing team. Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully. Questions and topics we covered include: Brian's explanation of consumption pricing and how this concept helped him in his marketing career Is a better Martech stack the secret to fixing a company's growth problems? What is a CDP and why should marketers care about them? How does this type of tool affect our work? Traditional vs composable CDPs How to justify the purchase of a CDP? What is a data warehouse and how does it differ from a CDP? Why do most data and marketing teams have bad relationships with each other? How do we make these relationships better? And more! You can learn more about HighTouch at - https://hightouch.com Connect with Brian via LinkedIn at - https://www.linkedin.com/in/briankotlyar/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers. Her career focus is developing marketing strategies for tech companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. She is also the co-founder and host of “The Home and The Hustle” podcast for working moms and “The Know, Grow and Scale” videocast and podcast for entrepreneurs. Questions and topics we covered Include: What made Laura decide to strike out on her own What Laura wishes she had known before starting her agency The 3 consistent marketing priorities for a B2B tech company (regardless of company stage) How to grow your business without a full-time marketing team Two key ways to identify your company's brand What conditions need to be met for a business to consider outsourcing its marketing? Qualities to look for when hiring new team members How marketing has evolved… The #1 marketing challenge The Business Growers is facing this year. And more! You can connect with Laura through LinkedIn - https://www.linkedin.com/in/laurapickardjohns/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Ben previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence. With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality time with his children in the kitchen, gardening, and playing volleyball when the weather in upstate New York permits. Questions and topics we covered include: An explanation of marketing science How does market research affect a business's growth in the long term? Why is it important? Why message testing and optimization are vital to gaining insights How to convince your boss to invest in Message Testing How does a team get started with message testing? At what size of an organization should a team consider message testing? The ideal frequency and cadence of message testing experiments Who owns market research and message testing in the marketing team? What are market simulators, how are they useful, and at what size of a company should they be used? The basics of conjoint analysis in market research. And more! You can connect with Ben through LinkedIn - https://www.linkedin.com/in/bcortese/  And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“[Community] sits before Demand Gen. in the funnel…[Community] doesn't actually generate revenue. I create an environment that makes generating revenue easier.” Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses.  Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community. Questions and topics we covered include: Community as a marketing role defined  Some examples of what Community is not? When did this new job get created? What's the difference between B2B community marketing and B2C community marketing? How to justify the investment into Community marketing? Why is most of Evan's role as a Community Marketer is spent working internally on his team The similarities between a Community / Evangelism role and a PR agency (when it comes to media training) How a Community role helps to reduce internal friction between marketing and sales How Evan measures success with his unique role And more! You can connect with Evan through LinkedIn - https://www.linkedin.com/in/evanpatterson/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Erik lost his wife, Aubrie, to cancer. It was a tragic loss that has left a hole in his life and the life of their young daughter as well. But in losing Aubrie, Erik gained something, too: incredible insight into love, connection, and what truly matters. Their love story, defined by deep connection and resilience through adversity, paints a vivid picture of life's most meaningful treasures. Erik details the inspiring spirit of his late wife, a woman who fought through a traumatic childhood and battled cancer with a combative spirit that turned conflicts into intimacy. We delve into their family life, the impact of Aubrey's illness on their relationship, and the powerful lessons learned about love, mortality, and the importance of cherishing every moment. This episode is a heartfelt testament to living a life focused on love, meaningful connections, and the pursuit of joy, leaving you with a renewed perspective on the significance of the paths we choose. Read Erik's powerful and authentic thread on X. Follow Erik on X. Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you're trying to go 1-to-many…” Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her thoughts on sales, marketing, mental health, and career development in the tech industry. Questions and topics we covered include: The advice she has for anyone who wants a marketing job and is coming from sales, support, etc. Her red flags to look out for when applying to a marketing jobs How to leverage sales experience in a new marketing role What does it mean to be an evangelist? “Community” as a role in a marketing team… Should a community function and a customer advisory board go hand-in-hand? The most important business skill marketers should be learning today, but they're probably ignoring… How can marketers help create sales collateral that actually gets used? What should marketers look for when selecting/recommending software to add to the MarTech Stack? Does every marketer need a side hustle? And more! You can connect with Zoë through LinkedIn - https://www.linkedin.com/in/zoehart/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Eric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make people's lives better through the work he does each day. Questions and topics we covered include: What do marketers need to know about data stacks? How does it affect their work? How data teams and marketing teams can work together to produce great business outcomes? How to define product marketing's role within the broader context of a company How to impress a marketing leader What's RudderStack's biggest marketing challenge heading into 2024 And more! Connect with Eric on LinkedIn - https://www.linkedin.com/in/ericdodds/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ If you want a deeper dive into product marketing, check out episode #140 with April Dunford - https://www.kennysoto.com/podcast/masterclass-product-positioning-april-dunford-140/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Margaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.  Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer?  Her recommendations for where to upskill as a marketer The characteristics of high-performing marketing teams?  Why marketing teams need to have fun to thrive.  The importance of knowing the differences between “Shared Language” and Institutional Knowledge… The key questions individual contributors should be asking their bosses to get a better understanding of company strategy… The skills Margaret would be learning this year if she had to start her career now… Why founder-led marketing still works, regardless of company size… How to think about “playbooks”… What are the major pitfalls that arise within the Head of Marketing and CEO relationship? Why is it important to have a focus on longer timelines as you move up the management ladder? Why strategy is supposed to take into account triaging “urgent” tasks… And more! Connect with Margaret on Linkedin- https://www.linkedin.com/in/margaret-kelsey-104abba/  Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Here's Margaret's podcast if you want to get even more of her knowledge - https://www.dontsaycontent.com Want to learn the best ways you can produce and grow an effective podcast for your business in 2024? Check out https://www.brandpodcastsummit.com!  On January 24th we're hosting The Brand Podcast Summit, a free-to-attend virtual event designed exclusively for marketers and comms people to succeed in podcasting in 2024. Speakers include Ann Handley, Rand Fishkin, podcast producers from NPR, the BBC, podcast growth pros, AI and automation experts…One attendee also has the chance to get $500's worth of podcast equipment! Shoutout to a previous guest of the show, Harry Morton, for sharing this. Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

“Half of marketing is marketing internally so you can get buy-in…and as the org gets bigger, that job gets harder.” The main theme of this episode focuses on: people, tools, and processes… George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal's content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day. George's career began in design and technology, but his curiosity about how captivating brands create stories led to the formation of Opal. He surrounds himself with talented individuals and empowers them to find the best solutions. Under George's leadership, Opal continually innovates to help brands drive results and create meaningful connections with their customers. Questions and topics we covered include: Why is brand alignment so important and the classic struggle with internal silos The context that every marketer needs to have to be successful, in any team they're in What sets Opal apart from other content management products How does team culture affect the success of a marketing initiative Why being able to handle criticism is the best skill for a marketer to learn The rituals and routines the Opal team does to help keep momentum going Why your manager wants you to be good at selling ideas And more! Checkout Opal - https://workwithopal.com  Connect with George on LinkedIn - https://www.linkedin.com/in/georgehuff/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

In this episode, Erik J Newton, CMO of Hubilo, stresses collaboration, breaking silos, and productivity. In the podcast, he shares experiences of eliminating divisions, fostering unity, and gives growth campaign insights. Connect with him on LinkedIn or email for details.

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing. Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever. We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs? Erik also shares his successful lead nurture program example. And I've shared one too. All this and more in this episode with Erik. Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/

Milestone has been around for almost 25 years now, but their age hasn't slowed them down at all. They've been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, VP of Marketing Erik Newton also has a deep history in the industry. In this episode, he joins to share his SEO and marketing strategies along with the tools that help him implement them.Erik's career began at Netscape. He moved on to work for companies such as mp3.com, Netflix and BrightEdge. He's stayed current with the trends for over two decades and now he uses his expertise to push Milestone ahead of the curve. One of the strategies he uses with his team is unique UTMs for individual sales rep emails. That way, he can get more specific data when analyzing direct traffic to his site and parse out what works and what doesn't during the outreach phase. Outside of strategies and his stack, Erik also has a wealth of marketing jokes. Like this one: Why do white hat SEOs like farmers' markets? Lots of organic content. He's got more of those to share.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Content Intel welcomes Erik Newton, VP of Marketing at Milestone Inc., who will be talking about the best way to optimize and leverage your existing content as well as how to disambiguate your keywords in schema markup language to yield better SEO. Click below for more.

Erik Newton is the C.O.O. of tlon.io which is the web development service for Urbit. Urbit is a place where you can speak your mind without worry of being censored. He used to be a lawyer, researching how humans can be removed from the execution and enforcement of contracts.  He also had a podcast which attempted to pinpoint the causes of conflict in human relationships. Urbit is 3 pieces of technology: A virtual server built from the ground up; very secure, durable, and simple. A peer-to-peer encrypted network connecting all of the servers. A decentralized verification system. Data is not harvested on the Urbit network as it is on other social media networks. Humans can't put genies back in their bottles. Get ready for Web 3.0! urbit.org tlon.io

Erik Newton is the Vice President of Marketing at Milestone Inc., a digital marketing software and services company, where he manages acquisition, content, and product marketing. In his 25+ working years prior to Milestone he was Vice President of Marketing at BrightEdge, and before that Sr, Director of Marketing at TiVo and Head of Online Acquisition at Netflix with stints at MP3.com, Adobe, and Netscape.He is a frequent online and on-stage speaker on SEO and digital marketing. He has done more than 30 webinars and was invited to speak on the Salesforce podcast Marketing Trends. His on-stage and live speaking events include CES, SMX, BrightEdge Share, Big Data Summit, and he won the Silicon Valley area and division Humorous Speech Contests with Toastmasters. He maintains a large collection of SEO and digital marketing jokes.Newton is a prolific writer, with more than 175 blogs and 15 papers published at BrightEdge and Milestone. He published a management and self-development book, called Hack the Corporate Fast Track and is working on a second book on investing.At Milestone, he is also the head of Milestone Research, which publishes research reports 4-6 times per year, and this research provides him unique insights into the market and channels that he uses for his writing and speaking. He is an often-quoted thought leader in Inc, MarTech Adviser, Search Engine Watch, and Orange magazine.He earned his MBA at the International University of Japan and his BA from UCLA. He is fluent in Japanese and started his career in Japan at Dentsu Inc.Solving the content conundrum: clever way to succeed at SEOAccelerate, AMPAmend, textExtend, rich mediaAppend, schemasOmnichannel OmnivoreUnderstand your channel mixSEO should be your largest channel, if not refer back to the content conundrumBreak Local out of SEO using UTM trackerReferral should be your best performing channel like PR, Influencer and ReputationSocial is probably disappointing on share of traffic, but is a good. *Use GMB postsHave your SDRs use a UTM code in their outreach emails, you will probably see high Email, part of owned mediaPaidDirect, make sure to exclude platform traffic. *Use attribution to reassign Direct

In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and self-development book, called- “Hack the Corporate Fast Track.”Milestone Internet Marketing Inc. aims to organize and amplify digital information to reach the right audience through digital media advertising, social media. SEO, and analytics. Erik is a prolific writer with more than 175 blogs to his credit.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/specific-tactics-customer-obsessed-s7ep9/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Today is October 31, which is Halloween day here in Canada, and I know in the United States it is as well. The title of my episode today is, is fear holding you back. And fear certainly seems to go along with Halloween, doesn't it? I mean, fear, we think about all those ghosts and goblins and, and all the scary images. And I think that some of us just love the thrill of that fear, the thrill of being scared. We can talk about about the kinds of fear we get from watching a scary movie but is there something in this world that you are so afraid of that it's holding you back from accomplishing what you want to accomplish? I think the answer may be Yes. I believe a lot of us have a fear of success. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Step Out For some reason, sometimes we think that people who are successful aren't actually that happy, or they may have a lot of money, but they spend more time worrying about what to do with the money than they do being able to enjoy it. People think a lot of different thoughts and have a lot of different opinions like this. Do you have a fear of failure, a fear that if you do take a risk, if you do step out, then maybe you won't succeed? Would failure be worse than even trying in the first place? I don't think it is worse, I think it's better to step out. Try your hand at achieving what you want to achieve. Is Fear Real? Go for your dreams. And don't forget that success is only defined the way you define it. Does that mean everything has to go the way you want it to go? Does it mean you have to make a certain amount of money or you have to gain certain popularity with your friends? I did a Mindfulness Mode interview at one time called ‘Fear Is Not Real.' Do you think fear is real? I think fear is as real as you make it. Fear is not real was explained by Jaimal Yogis. That was on episode 228. He wrote a book called, Salt Water Buddha. I had a fantastic time talking with Jaimal, I appreciate him so much, including how he lives his life. There is a flow in Jaimal's life. He is a surfer so it's not surprising that I would feel a sense of water and waves in his personality. Is fear real in your life? Sticks and Leaves? ‘Surrender To Fear To Reach Peace' is another episode I published. That was with relationship expert named Erik Newton. I believe it's important to be able to surrender to fear as that act of surrendering can take us through to peace and contentment. The more we resist fear, the worse it can be. The more we resist pain, the more painful it can be. The more we try to resist our emotions, the more they will be difficult to deal with and difficult to bear. I definitely agree with Erik Newton when he talks about how to surrender to fear to reach peace. What's your method of surrendering to fear? I reach that state of surrender through meditation and by allowing my thoughts of fear, worry, or concern, to simply be there. With my clients, I often say, “just imagine you're watching the water in a river. And there are sticks and leaves floating along, bobbing along in the water. And just imagine those are your thoughts. They're just moving along.” Tune in to listen to the rest of the episode. Suggested Resources Book: In the Face of Fear: Buddhist Wisdom for Challenging Times by Barry Boyce App: Insight Timer Related Episodes 574 How To Have Fun With Your Fear; Laura Di Franco 506 Grit, Love, And Fearless Living With Gregory Copploe 359 Turn Fear into Health, Wealth and Happiness; Fearvana Author; Akshay Nanavati 228 Fear Is Not Real Explains Salt Water Buddha Author Jaimal Yogis 189 Surrender To Fear To Reach Peace Says Relationship Expert Erik Newton Special Offer Are you experiencing anxiety & fear? You can get through this. I'm Bruce Langford, a practicing hypnotist. I use hypnosis to fast-track people just like you to shed their inner bully and move forward with confidence. Book a Free Coaching Session to get you on the road to a more satisfying life, feeling grounded and focused. See me an email at bruce@mindfulnessmode.com with ‘Fear' in the subject line. We'll set up a zoom call and talk about how you can move forward to a better life. Send me an email at bruce@mindfulnessmode.com

for the Full awesome Live episode please Support us at patreon.com/wetbrain Hellooo Here is a Giant episode that we Recorded in the Green room at the Urbit Assembly Conference in Austin Texas after we Moderated our Awesome panel. joined by Barrett Avner (Contain). the crossover of the Century. Matthew also was there. We talked to Mad people for Mad long. Sorry the Audio is Kinda Different from Usual was Big time Backstage vibes. 4 Mics baby. Featuring Chats with: Robert Mariani, Sam Frank, Erik Newton, Christian Langlais and Vita Salvioni Guttmann

What is the Queen Bee Mindset? In a beehive, the entire hive is operating for one purpose - the success of the queen bee that sustains and extends the hive through all the seasons. If you think about who is the queen bee - it's not your boss or the CEO, it's the customer. Are you obsessed with making sure they are happy and successful? Customers are vital to the success of any business. As B2B digital marketers, are you taking good care of them? In this episode, Erik Newton shares all about the Queen Bee Mindest and how you can apply it in your business and learn to have a “more fruitful harvest”.

Marketing content fuels multiple spaces in our customers' journey. Join Samantha and her guest Erik Newton, VP of Marketing at Milestone, as they talk about the content conundrum, how to build better content that solves a problem and help grab a slice of the search pie.

This week we speak with Tlon COO Erik Newton about: 1. divorce lawyering which lead to a desire to be a better man which lead to 2. podcasting about being better at relationships, though then he discovered that: 3. tools of communication are actually somewhat broken, leading him to look for a project that fixed that on a grand scale and therefore to Urbit, QED

With more tools available to help capture the voice of the customer, and more data on customer behaviors available than ever before, it's never been easier to understand the challenges and goals of B2B customers. So what is preventing some B2B firms from thinking more like their buyers? In this episode of B2B Nation, we talk to Erik Newton, vice president of Milestone Inc., about why the customer-centric mentality is proving such a challenge for B2B firms. We also discuss why competitor obsession tends to overrule customer obsession in B2B, and whether the line between marketing and sales is blurring as a result of the modern customer journey. Episode Guide 1:36: Why is thinking like a buyer such a challenge for many marketing organizations? 2:45: Are marketers that focus on inbound marketing more customer-centric? 3:57: Listening is central to thinking like a buyer. 5:14: Customer obsessions vs. competitor obsession. 8:19: Ideal customers vs. solving ideal problems for your customers. 11:21: Does the reliance on attributes like job titles leave opportunities on the table? 12:47: Is the line between marketing and sales starting to blur? 17:40: Thoughts on the state of B2B content. 25:50: What is Erik's favorite tool?

You listen to enough podcasts to know that content is king. You've allocated resources and budget to craft some truly killer content. Now you've just got to figure out where to spend your killer-content currency… and whether it's working. You have a content conundrum and it needs solving. Today's guest, Erik Newton, VP of Marketing at Milestone, has built a career off solving the content conundrum and he joins the show to share how you can, too. In this episode, we discuss: The form and format your content should take The value of SEO and schemas for your online content Solving attribution difficulties for your content And be sure to check out Erik's book, Hack the Corporate Fast Track . Now that you know how to solve the content conundrum, are you ready to learn buyer-first principles, or take a deep dive into the role data should play in your organization? Check out the full list of episodes: The B2B Revenue Executive Experience. 

Welcome to an extended episode of Not Another Marketing Podcast where I'm talking to Erik Newton, VP of Marketing at Milestone Internet. We're talking about the current state of Google Search & SEO plus looking into the future.

Marketing has undergone many phases of change. Four phases since 1900, to be exact, according to Erik Newton (LinkedIn | Twitter). Erik is the Vice President of Growth Marketing at BrightEdge. Previously, he has held senior marketing roles at leading media and entertainment companies including Netflix, TiVo, and Vidcie.  On this episode of Marketing Trends, Erik walks us through the phases of marketing as he sees them and describes what we should expect to see in the next couple years during the rise of "Marketing 5.0". For full notes and show notes, click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This week, we discuss risk in love and relationships. I must admit, it isn't the type of topic that I feel comfortable discussing and if you were to ask me two years ago what the chances of me hosting a podcast episode on this, I'd tell you the chances would be infinitesimally small. And yet, this being a podcast on risk, here we are. My guest this week is Erik Newton. Erik is a former family law attorney (i.e. divorce lawyer) who describes himself as “someone who has been through a thousand divorces and still believes in love.” He has a unique and real-world understanding of what makes some marriages thrive and others fall apart. He now works with couples to build healthy relationships. He is the co-founder of Together, a site and podcast that provides people with tools for success in relationships. Erik is also a marriage commissioner and has married over 180 couples. We had an awesome, insightful and incredibly fun conversation that covered: Erik's background – and how he got into practising divorce law in the first place (he doesn't strike one as the lawyer type!); What he learned about relationships as a divorce lawyer; Common causes of divorce; Conflict in relationships; Being present in relationships; Monogamy and open relationships; Online dating And so much more! Show notes: Erik's site Together – www.together.guide             On Twitter - https://twitter.com/together_show             On Facebook - https://www.facebook.com/togethershow/             On Instagram - https://www.instagram.com/together_show/             On Linkedin - https://www.linkedin.com/company-beta/7596461?pathWildcard=7596461             On Google+ - https://plus.google.com/114215807768973711486 Erik's podcast conversation with Dr. Helen Fisher Jiddu Krishnamurti - http://www.jkrishnamurti.org/ Sex At Dawn by Christopher Ryan and Cacilda Jethá The Ethcial Slut by Dossie Easton and Catherine A. Liszt  _________  Did you like what you heard? Subscribe to the All Things Risk podcast, leave a rating or review, and share it on social media: Subscribe and/or leave a rating and review on: iTunes: http://apple.co/1PjLmKh Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo

It's not often that I say this but you really need to listen to this podcast episode. Not only because it can help you with your ex but it can help you with pretty much any relationship you find yourself in. Today's guest is a man by the name of Erik Newton! Now, the interesting […] The post What It Takes To Make A Relationship Work With An Ex (With Erik Newton) first appeared on Ex Boyfriend Recovery.