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We're leaning into the theme Hold Fast—and exploring how community becomes our anchor in the midst of change.
Meet Heather, Founder and CEO of Caspian Agency and Impact Lounge.
Meet Mike, CEO of BuildGood
Meet Obiekwe “Obi” Okolo, storyteller, creative director + culture alchemist.
Meet Alex, President and CEO of Newman's Own Foundation.
How do you fund what matters when everything feels urgent—and uncertain? In this episode of our Hold Fast series, we sit down with Hali Lee—philanthropy innovator, author of The Big We, and founding partner of Radiant Strategies—for a candid conversation on funding with heart, courage, and community at the center. Hali shares hard-earned wisdom from building collective giving movements like the Asian Women Giving Circle and Donors of Color Network, reminding us that generosity flows through relationships, not just resources. Together, we explore how nonprofits can build trust-based funding relationships, embrace smart shifts toward diversification, and create spaces of belonging that inspire action. ❤️If you've been craving practical strategies and soulful encouragement for navigating power imbalances, donor shifts, and fundraising burnout—this episode is your invitation to pause, reflect, and root deeper. You'll hear:Why now is the moment for individuals—and for belongingBuilding trust without losing yourselfSmall teams, smart shifts: diversifying without burning outCollective giving models for grassroots growthEpisode Highlights: The Importance of Relationships in Philanthropy (02:55)Navigating Urgency and Trust in Nonprofits (05:59)The Future of Philanthropy: Inclusivity and Collaboration (09:01)Collective Generosity vs Big Philanthropy (12:11)Connecting Through Shared Experiences (22:39)The Power of Community and Belonging (24:06)Grassroots Movement for Collective Action (26:03)Finding Joy in Connection (30:43)Empowering Individuals to Create Change (32:37)Episode Shownotes: www.weareforgood.com/episode/619Thank You to our Partners
When strategy feels like a moving target, how do you hold fast to what really matters?In today's episode, Ori Carmel shares how to hold fast to your true mission when everything feels uncertain, and how our quick decisions might be holding us back.
Meet Ali, the CEO of GreenLight Fund and former leader of Fresh Lifelines for Youth. He joins us to share how his lived experience fuels his commitment to equity-driven leadership and community transformation.
In this episode of our Hold Fast series, we're leaning into what it really means to lead with purpose—especially when the weight of funding pressures feels unrelenting. Iara Peng joins us for a heart-opening conversation that invites nonprofit leaders to breathe a little deeper and reimagine funding as a partnership, not just a transaction.With compassion and clarity, Iara offers a vision for building trust-based relationships rooted in alignment and shared purpose. You'll walk away with practical ways to pause the hustle, reclaim time for strategic thinking, prioritize fewer but better-aligned funders, and lean into storytelling as a spacious, powerful tool. It's the reminder we all need: you are already enough. Your work matters. And there's a more intentional, more human way forward.
In this week's Good Marketing Brief, Nhu and Noah discuss ... CoorDown takes down assumptions
In this week's Good Marketing Brief, Nhu and Noah discuss ... The science behind optimal touchpoints
In this week's Good Marketing Brief, Nhu and Noah discuss ... Call out the loss of exclusive membership benefits
In this week's Good Marketing Brief, Nhu and Noah discuss ... A peek into building a trusted nonprofit brand
In this week's Good Marketing Brief, Nhu and Noah discuss ... Peer-to-peer as an acquisition tool
“I do always think that there is room to amplify the voices of the people that you serve and center those voices. One great way is to set up focus groups as much as you can to get those ideas and voices. To show them what you've been working on, and what you made before. And then ask them, “What do you think? What are your ideas? If you could make a campaign for this organization? What would you do?””This week in the studio we're joined by Kate Lord, Director of Advocacy and Communications at She's the First. She discusses the innovative Girl Activist Fellowship program launched last year that empowered 30 girls to create and lead four advocacy campaigns for the organization. Kate shares details about the campaigns around poetry, children's books, art shows, and interviews. Tune in for powerful conversation about how to create campaigns with blended outcomes across programs, communities, and donor engagement. You'll hear best practices for designing community-driven campaigns that achieve mission impact at scale through grassroots leadership and partnership. Episode HighlightsKate's journey to the work she is doing today + an overview of She's The First (1:00)Overview of the four campaigns led by Girl Activist Fellows (10:00)Metrics and impact of the poetry social media campaign (16:00)Lessons learned from this year's campaigns (18:30)How this year's unique art show campaign engaged donors and communities (22:00)Learning to expect your communities to propose bolder ideas than you could ever imagine (24:00)Kate's best practices and lessons learned for community-driven campaign design (26:00)About Kate:Kate is a social media strategist, photographer, and videographer based in Carrboro, N.C. From local newspapers to The Wall Street Journal to New York University, her career has taken her all over the globe to tell stories in newsprint, on news websites, and on social media.In 2022, she earned my M.A. in Digital Advocacy and Brand Communication from New York University. She believes that nonprofit organizations can tell stories that lead with their values, preserve the dignity of their communities, and raise money.She serves as the Director of Advocacy & Communications at She's the First, a nonprofit that teams up with grassroots, women-led organizations to ensure that girls everywhere are educated, respected, and heard.Kate has shared, “I believe that there is a better, more inclusive way to communicate about our campaigns. It is possible to successfully raise money for a cause while keeping the focus on the needs of local people rather than the needs of donors. We can, as nonprofit communicators, create marketing that doesn't exploit. We can include our clients in the storytelling process from beginning to end. “Guest links:Kate's LinkedIn Profile: https://www.linkedin.com/in/katelordAdditional links:She's The FirstKate's Website***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
“The marketing that you're doing is going to induce so much other giving. When we do marketing campaigns that are focused on fundraising we often see volunteerism increase, or we see food donations increase, and we see new community connections that arise.”This week we have Katie Adkins, Director of Communications at the Food Bank for Central and Northeast Missouri, in the studio. Katie shares her journey from working in higher education communications to finding her calling at the food bank. She discusses the food bank's innovative new food distribution model and the capital campaign to fund their new facility. Katie also provides insights into how the food bank runs multifaceted marketing campaigns, leveraging segmentation, digital and traditional channels. She offers tips on community building, measuring holistic impact, and overcoming challenges of competing initiatives. Nonprofit marketers will walk away with practical lessons on driving engagement and fundraising success from Katie's experiences. You don't want to miss it!Episode HighlightsKatie's career journey from higher ed communications to the food bank (1:00)Running integrated, multichannel campaigns like their Score Against Hunger initiative (6:30)Details of the food bank's capital campaign for their new facility (9:00)Leveraging segmentation for different audiences and initiatives (16:00)Balancing capital campaign fundraising with general operations support (16:00)Complimentary Direct Mail x Digital Strategies (16:30)Holistic metrics for measuring marketing impact beyond digital analytics (28:00)Community building through digital and in-person engagement (31:00)About Katie and The Food Bank for Central & Northeast Missouri: Katie is a passionate communications professional with experience in higher education and the business sector, and is currently the Director of Communication at The Food Bank for Central and Northeast Missouri. The Food Bank for Central & Northeast Missouri is a regional disaster and hunger relief network that acquires and distributes millions of pounds of food annually to partner agencies across a 32-county area.As a member of Feeding America, The Food Bank is able to work with manufacturers, wholesalers, processors, growers, retailers and restaurants to secure donations and food at reduced costs.The Food Bank partners with more than 145 food pantries, soup kitchens, shelters and other agencies to ensure food gets into the hands of those who need it most. The Food Bank also works with nearly 200 schools to help students receive nutritious food. They provide food at no charge to our partners, which means hunger-relief organizations across our service area can afford to operate.Guest links:Katie's LinkedIn Profile: https://www.linkedin.com/in/katlynn-adkins-300455a5 Additional links:WebsiteFacebookInstagram***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
Courtney Bugler, President and CEO of ZERO Prostate Cancer, joins us in the studio to dive into how to create greater synergy between development and marketing within our organizations. In her former role at Piedmont Park Conservancy, she served as the Chief Development and Marketing Officer and has a unique perspective to speak on forming synergy between marketing and fundraising departments.She says, “Marketing and fundraising are ultimately the same thing. They're relationship building and storytelling. They just do it in different ways.”Courtney talks specifically through strategies that she's putting in place to increase productivity, efficiency, and revenue. But at the heart of all her plans are a deep commitment to the best for her team and her community. You don't want to miss this one!Bio:Courtney is the President and CEO of PZERO Prostate Cancer. She is a strategic and visionary nonprofit leader able to successfully bring organizational change, drive new partnerships, solve complex business development challenges, and manage key relationships to generate long-term growth. She's also a national thought leader on peer to peer fundraising with extensive experience in a 360 degree development shop. Her work combines expert strategic planning and business planning competencies with consistent success in achieving objectives, creating programs, leading employees, and consistently delivering strong and sustainable financial results. Guest links:Courtney's LinkedIn profile***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
“In our work, it is also about how do we scale empathy in this moment? And especially right now. What is the story that we can tell that brings folks along? We really begin at a human centered approach and community centered approach. What is the story that they want us to tell?”This week's episode of Good Marketing Unplugged is all about community-centered communications! Jazmin Chavez, VP of Innovation, Equity and Communications at Hispanics in Philanthropy, joins us in the studio to discuss how to use storytelling, digital strategies and inclusive design to further your mission (and scale empathy!). She shares how each step of her journey has shaped her understanding of using digital tools in narrative building and community organization. Tune in for inspiration on how to effectively mobilize communities, measure impact, and center equity and inclusion in your marketing and communications.Episode HighlightsJazmin's background and journey from law school to a career in communications (1:00)An overview of Hispanics in Philanthropy's mission (7:00)How Hispanics in Philanthropy uses digital strategy, communications and storytelling to further their work (11:00)A highlight on HIP's COVID relief fund that raised over $2 million for communities across the US and Mexico, with a hyperlocal volunteer strategy and digital trainings for organizations (13:00)Jazmin's for measuring impact beyond just impressions and engagement metrics (20:00)How HIP stays innovative in its digital marketing approaches in a fast changing world (24:00)Jazmin's tips for mobilizing community to help expand communities (28:00)The importance of centering equity, inclusion and communities in marketing and communications efforts (35:00)About Jazmin:A lawyer by trade, Jazmin brings over 11 years of experience in online strategy for nonprofits, social justice campaigns, online fundraising, & campaign analytics. With 14+ years experience in community organizing, advocacy, and strategic outreach in underrepresented communities, she has utilized communications and legal theory to examine new tactics for digital mobilization and movement building, using social media platforms and narrative power analysis as it relates to Latino outreach strategies. As the former Deputy Director of Public Technology and Digital Strategy for Speaker Melissa Mark-Viverito and the New York City Council, Jazmin focused on access, inclusion, and innovation across platforms to advance the Speaker and Council's work.Born in Juarez, Mexico but raised in Denver, and a former DREAMer, Jazmin remains committed to fighting for immigrant rights across the country and currently serves as Co-Chair of the Lideres Board of LatinoJustice PRLDEF and a board member of Rural and Migrant Ministry, an organization that advocates for the rights of farmworkers in New York state. Jazmin holds a Bachelor of Science from the University of Colorado at Boulder and a Juris Doctorate from the University of Denver Sturm College of Law. Most importantly, Jazmin is a proud mama and loves being married to her best friend and partner in crime.Guest links:Jazmin's LinkedIn Profile: https://www.linkedin.com/in/jazminchavez/Additional links:HIP's WebsiteInstagramLinkedInYouTube***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
Marketing is about making the best decisions you can with the information you have in hand. This is why marketing teams have to be comfortable, “building the plane while flying it.” Organizations change and grow, and because of this, marketers have to be ready to adapt and iterate. The best plans allow for and welcome the unexpected.Robb Lee, CMO for ASAE: The Center for Association Leadership, talks through strategies for involving marketing in larger organizational decision making. He said, “That's where the advantage of marketing can come in. We know all the data… And we can apply this to a business decision… This is a pathway into those upstream conversations, whether you're invited or not.”Bio:As a CMO, Robb solves one primary mystery for association CEOs — how to create revenue that keeps on giving.Capturing market share is about one ‘simply complex' idea: creating and sustaining brand loyalty. When we deliver value better than anyone else and communicate that value through the right channels and in the right ways, people will be compelled to invest — and reinvest — in their professional future. With us.Guest links:Robb's LinkedIn profileASAE: The Center for Association LeadershipOther links:Feathr Flight School***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
“Our best job as nonprofit marketers is understanding there's a world full of people who are looking to make a difference. They just need to know how and where. And so our job is to connect them with the how and the where.”This episode of Good Marketing Unplugged features Cindee Starkie, VP of Marketing and Communications at Starlight Children's Foundation. Cindee discusses Starlight's focus on outcome-based storytelling and how simplifying their messaging led to a 50% increase in website conversions. (mic drop!) We explore their shared, earned, paid, and owned channels and how to leverage them collectively for maximum impact. If you're looking for the emerging trends around digital marketing, this episode is for you. Episode HighlightsMarketing and communications strategies at Starlight Children's Foundation (2:30)Storytelling and donor engagement in non-profit marketing (13:00)Nonprofit marketing trends, AI, and donor alignment (16:00)Shared, earned, paid and owned channels + how to leverage them collectively for maximum impact (23:00)About Cindee:For more than 20 years, Cindee Starkie has been a strategic professional in the non-profit and for-profit sectors. Currently serving as the Vice President of Marketing & Communications for Starlight Children's Foundation, Cindee leads a marketing team to create strategic positioning through storytelling. With experience in corporate development, marketing and communications, Cindee has a proven track record of engaging donors and advocates to fuel brand growth and awareness.Guest links:Cindee's LinkedIn Profile: https://www.linkedin.com/in/cindeestarkieAdditional links:Starlight Children's Foundation***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
"That employee giving campaign created an internal movement. And that movement then started to ripple."In this episode, Jon and Becky sit down with Noah Barnett, VP of Marketing at Feathr, on his podcast Good Marketing Unplugged. They share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." They explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.We're honored to produce Season 3 of the Good Marketing Unplugged podcast. Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. Subscribe and listen today wherever you love to listen to podcasts!Learn more at feathr.co/unpluggedWe are so excited to invite you to the first Fundraising.AI Global Summit on October 23rd and 24th. This summit is the largest gathering of nonprofit and social impact organizations to explore the role of Responsible AI in fundraising. We are honored to be partnering with our friends at Fundraising.AI and are excited to lean in and learn right alongside you. You can learn more and register for FREE — at fundraising.ai/summit. Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more
Delivered weekly, the Good Marketing Brief is a guide for the purposeful (that's you!) doing marketing for good. Each week Nhu Te and Noah Barnett are in the Feathr studio to unpack this week's insights and share commentary on the curated content.This week, Nhu and Noah talk about #GivingTuesday ... here's the brief:049: Your strategic blueprint for Giving Tuesday"Who's the new person??"^ Fair question ... I'm Nhu
“What would it look like if I made more decisions and better decisions through more data, and even more importantly, better data?”Tim Lockie, founder of The Human Stack is in the studio today! Noah sits down with Tim to discuss making better decisions through data and digital transformation. Tune in as Tim shares his journey from nonprofit work to founding The Human Stack after seeing how few organizations truly use data to make decisions. He breaks down the difference between having data and using data to make decisions. Tim also introduces the concepts of the "Human Stack" and levels of digital maturity. Noah and Tim discuss how to evaluate where your organization is at in making data-informed decisions. They explore the importance of belonging in technology adoption and moving people along the spectrum from resistant to resilient users. This thought-provoking conversation provides practical tips for leaders looking to improve data use and digital transformation with a human-centered approach.Episode HighlightsUsing data to make decisions in marketing (5:00)Data-informed decision-making and evaluating data trust (9:00)Creating a “human stack” for effective team performance (15:00)Digital maturity and technology adoption (19:00)Technology adoption and organizational culture (26:00)About Tim:Tim has 20 years of organization experience as a volunteer, youth worker, camp counselor, music instructor, foster parent, getaway driver for teens in danger, board member, finance director, bookkeeper, recruiter, and community administrator…the list goes on.He has seen system deficiencies range from missed opportunities to damaged relationships in these capacities. Tim believes that Digital Transformation is affordable and scalable with nonprofits of all sizes and is obsessed with The Human Stack. You can hear more from him and his co-host Tracy Kronzak on the Why IT Matters podcast. Guest links:Tim's LinkedIn Profile: https://www.linkedin.com/in/tlockieAdditional links:The Human StackFREE Nonprofit Digital Health Quiz***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
“So how can we bring all of these together to have a solid message with a brand over a longer time span and get out of these silos and bubbles to work together?”In the studio today we have Jen Newmeyer, the digital fundraising director at PBS. Noah and Jen discussed Jen's career journey in digital fundraising over the past two decades, and how digital fundraising has changed and stayed the same over time. Tune in to hear Jen's insights on concepts like the growth funnel, collaboration across departments, acquisition versus retention strategies, and practical ways to integrate different fundraising channels like direct mail and email. You'll leave this conversation with practical strategies and lessons learned that you can apply to your own organizations and campaigns, today.Episode HighlightsThe evolution of digital fundraising and its impact on nonprofits (3:00)Digital campaign case studies from Jen's career (16:00)Year-end fundraising campaign strategies (21:00)Collaboration across different departments (28:00)Integrated digital campaigns (32:00)About Jen:Jen Newmeyer, aka CharityJen, is a digital fundraising strategist specializing in integrated campaigns and digital engagement. Through her groundbreaking work and creative approaches during her 20+ year tenure, she's raised over $10 million in online revenue while managing multimillion-dollar development budgets. Jen is the author of "The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics," and host of the podcast, "From the Nest with CharityJen: Where Fundraising Takes Flight." Learn more at www.charityjen.com.Guest links:Jen's Website: https://www.charityjen.com/ Jen's LinkedIn: https://www.linkedin.com/in/jennewmeyer Additional links:Jen's Newsletter Jen's Podcast: From the NestDigital Fundraising GuideGrowth Funnel GuideHouse Cleaning Guide***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
"That employee giving campaign created an internal movement. And that movement then started to ripple."In this episode, Jon and Becky share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." We explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.Episode Highlights-Case Study: Employee Giving Campaign (9:40)-Authentic Marketing (17:00)-Building Movements around our Causes (27:00)-The Power of Community in Marketing (46:00)About Jon and Becky:Jon McCoy and Becky Endicott are the co-founders of We Are For Good and co-hosts of the top-ranked We Are For Good Podcast.We Are For Good is a new media ecosystem for the social impact sector, and is on a path to impact more than 1 million change-makers by 2025. They gather a community around shared values, connect + amplify creators by using the power of media to storytell, teach + activate around our vision of an Impact Uprising.The We Are For Good Podcast, with more than 450 episodes, has featured interviews with inspiring change-makers, best-selling authors + disruptive thought leaders including Seth Godin, Dan Pallotta, Vik & Scott Harrison, Nancy Brinker and so many more. Today We Are For Good is recognized by ListenNotes as one of the top 1% of all podcasts internationally. With more than 500,000+ downloads - and more than 20,000 monthly listeners.Guest links:Jon's LinkedIn profile: https://www.linkedin.com/in/jonathanpmccoy Becky's LinkedIn profile: https://www.linkedin.com/in/becky-endicott/ Additional links:We Are For Good***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
What have you learned from recent initiatives?Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he's experienced and expanded the idea of what it means to be a nonprofit brand. He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.---------------Bio:Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water crisis in our lifetime — where he and his team are responsible for growing the consumer audience with a focus on their subscription-giving program, The Spring. Guest links:Brady's LinkedIn profile: https://www.linkedin.com/in/bradyjosephsoncharity: water: charitywater.orgPlaylist:Make You Feel My Love by Bob DylanNo Diggity by BlackstreetAmazing Grace by John NewtonFrom Brady: “Those are my 'shower songs' so I gotta have em. I'm not sure what it says about me... I like a lot of things? I'm pretty open? I have no distinct taste in music? I love people, I'm fun, and my faith is important? I dunno... I may need a therapist to help me unpack this…"***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
"You've gotta take a pause for a second and make sure your foundation is solid before you start stacking things on top of it!" In this episode, our guest Nicole Rodriguez stresses the importance of learning to pause and calibrate your work with the goals you're working toward. She also shares insight on the value of taking the time to learn to do something the right way from the start.Bio:Nicole Rodriguez is a people-loving marketing professional who has worked in just about every industry and marketing role. She has found her place in the association space, thriving in roles on small, scrappy teams. Currently a marketing team of one, Nicole is responsible for everything marketing and communications; from brand management to promotion of her organization's programs and events. Nicole enjoys mission-driven work, spending time with her family, and volunteering in her community. When not wearing her marketing hat, she's wearing a hard hat—currently restoring a 1957 home in South Florida.Guest Links:Nicole's Linkedin profile: (https://www.linkedin.com/in/nmerod/)American Epilepsy Society: (https://www.aesnet.org/)Additional Links:State of Nonprofit Marketing report: (https://www.feathr.co/nonprofit-marketing-statistics)Playlist:Now That We Found Love by Heavy DThe King of Wishful Thinking by Go WestAnything by the Backstreet Boys***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Hydrocephalus isn't as widely-known as Parkinson's or Alzheimer's, although about one million Americans live with a diagnosis. And because of this, sharing the stories of those who live every day with the condition makes what was once invisible, visible.Amanda Garzon is the COO of the Hydrocephalus Association. The work of sharing people's stories, connecting the community, and advancing research is close to her heart. Amanda received the diagnosis for her daughter after spending their first 90 days together in the hospital. For Amanda, her strategies about expanding reach and engagement center around empowering and serving her community. But she also believes that there are things to learn from the for-profit world. She said, “We have to think like a for-profit because we are selling this incredibly valuable service, for free! So even though we aren't measuring our profit margins, we are selling ourselves. And it is priceless what we are selling.” Bio:As the Chief Operations Officer, Amanda is responsible for developing and implementing operations strategies that allow the Hydrocephalus Association (HA) to meet its strategic goals and vision. She works in partnership with the CEO and management team to find innovative ways to grow revenue that support the diverse research and patient-focused programs of the association. She oversees the development and oversight of education and advocacy initiatives, patient-centered support services as well as the management and implementation of an aggressive communications and marketing strategy. Amanda's passion for the mission of the association stem from a personal connection to the condition as the mother of an adult daughter with hydrocephalus. In her spare time Amanda enjoys being a mom of two wonderful daughters, yoga, evenings with good friends and food, and leading her high school daughter's Girl Scout troop.Guest links:Amanda's LinkedIn profile: https://www.linkedin.com/in/amanda-garzon-646b408/ Hydrocephalus Association: https://www.hydroassoc.org/ Additional links:SickKids: https://www.sickkids.ca/ Michael J. Fox Foundation: https://www.michaeljfox.org/ Cystic Fibrosis Foundation: https://www.cff.org/ Parkinson's Foundation: https://www.parkinson.org/ Advocate like a Mother: https://www.advocatelikeamother.org/ Playlist:Live Like We're Dying by Kris Allen1979 by The Smashing PumpkinsPeace by O.A.R***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Meet Robert. This nonprofit leader, entrepreneur, author, speaker and activist is a passionate proponent of social good. In fact, he's the founder of D.C. Central Kitchen, the Campus Kitchen Project and the L.A. Kitchen, which have collectively produced over 40 million meals and helped over 2,000 individuals attain jobs. He's talking about the economics of nonprofit (Spoiler: we're REALLY good for business) and sharing why activism matters to the sector. Bottom line: you don't have to choose between making good and making a living.Today's GuestRobert Egger, Founder, DC Central Kitchen and L.A. Kitchen, Author, and ActivistEpisode HighlightsRobert's story and journey to where he is today (3:00)The founding story of the DC Central Kitchen (6:17)Robert's advice for nonprofits to embrace change, challenge the status quo, and be open to new ideas (7:47)The founding story of the LA Kitchen (13:00)“There is no profit without nonprofits.” - Robert's philosophy on the economics of nonprofits (23:30)What Robert is paying attention to for the future of the nonprofit sector (30:00)How nonprofits should step into an activist role (32:00)A powerful moment of philanthropy in Robert's life (42:30)Robert's One Good Thing: If you chase money, you'll run forever. If you chase results money will come to you. (44:00)For more information + episode details visit: weareforgood.com/episode/461.We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Ready to awaken the change agent within you? Prepare to ignite your potential to impact the world as we sit down with Tanya Badacharya, Tara Abrambs, Alex A, and Alia Whitney Johnson, extraordinary individuals who are dismantling the status quo and paving the way for a more inclusive and equitable world. We explore what it takes to be a change agent, even when you feel minuscule in a grander scheme. By sharing their insights on overcoming systematically limited beliefs and the importance of courageous conversations, our guests inspire us to challenge the norms and reshape our societies.Do you understand the power of collective action? Join us as we unravel the profound influence of collaboration in creating significant change. Our guests Tanya and Tara share their transformative experiences in the foster care system in San Francisco, demonstrating the potential of collective action. Alia Whitney-Johnson stirs us with her insights on how artists, activists, and journalists can catalyze change. We also connect climate justice with the rights of women and girls, emphasizing how those on the societal fringes bear the brunt of climate emergencies.Lastly, we delve into the potent tool of ethical storytelling in our quests as change agents. With our words and images, we hold the power to shape the realities we yearn to manifest. Emphasizing the importance of lived experience in our movements, our guests invite us to see ourselves and others beyond our experiences. Kindness, they remind us, is free, yet it impacts our collective mental health profoundly. Tune in, let's explore the interconnectedness of our efforts, and together, we'll create an enduring ripple of change.You know we believe in shaking things up and disrupting the status quo. That's why we're excited to share a new podcast that's doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let's build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Meet Kishshana. Educator, speaker, head honcho, coach, you name it. She is the real deal. Kishshana delivers meaningful messages with such wisdom and knowledge. There is power in her words and actions of creating a more inclusive world, not just in the nonprofit sector. Kishshana gives us an insight into creating a more inclusive and diverse workplace as well as real-life experiences that shaped her into the powerhouse she is today. Hunker down with your notepad and a good pen, you'll want to write this down. Today's GuestKishshana Palmer, Speaker, Educator, Trainer, Coach and Recovering Fundraiser, and Founder of The Rooted CollaborativeEpisode HighlightsKishshana's journey and background (2:50)Using narrative to get people to believe (9:00)Transformational Leadership: Be present in the game. (9:58)The lack of diversity in the nonprofit profession (16:30)Inequities persist in our practices and policies and bubble up and show up in our hiring (20:00)Kishshana's advice on the “job search” (23:10)The Rooted Collaborative: a female-focused and led community for BIPOC female leaders, entrepreneurs, advocates, and artists who are redefining the look of philanthropy and fundraising, through their eyes. (29:00)Kishshana's 4 tips to recruit more diverse fundraising professionals to your teams (36:00)Kishshana's One Good Thing: Get you some good counsel. (46:27)Maintain a diverse mix of mentors, friends, and colleagues on your personal and professional advisory boards (47:00)Kishshana's Book: Hey I'm New HereFor more information + episode details visit: weareforgood.com/episode/459.You know we believe in shaking things up and disrupting the status quo. That's why we're excited to share a new podcast that's doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let's build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Join this panel of modern impact thinkers as we explore going further with our diversity, equity and inclusion efforts. We'll be challenging current practices, discussing the harm that's still projected in our missions, how to value all people (not just your big donors!), building cultures of belonging, and understanding how to go beyond basic education and check-the-box diversity trainings. Everyone has a role to play in this conversation.Today's GuestsKevin Clayton, Vice President of Diversity, Inclusion & Engagement for the Cleveland CavaliersTravis Ning, Program Director, The Ward FoundationPrisca Bae, Chief Partnerships Officer, The Asian American FoundationAshley Clinkscale, Senior Advisor, Raise for GoodEpisode HighlightsThe business case for DEI (3:00)Abundance mindset and collaboration (4:45)Layers of diversity in companies (8:00)Diversity, equity and inclusion is not optional 10:15)Structures or systems organizations can put into place (14:35)An overview of the Asian American Foundation (17:25)Engaging with communities (22:15)Leadership needs to champion DEI practices (25:15)Dispelling DEI myths (33:00)One Good Thing from the panelists (36:05)For more information + episode details visit: weareforgood.com/episode/458.You know we believe in shaking things up and disrupting the status quo. That's why we're excited to share a new podcast that's doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let's build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Meet Mallory. This former nonprofit executive director hit rock bottom as she burned out on the nonprofit grind. Her saving grace: discovering an uncanny connection between coaching and fundraising. Since then, her unique programs combine her technical fundraising expertise with rockstar coaching skills to address the fears and discomforts around asking for money. And she's got the secret sauce to transform your annual fundraising plan. Tune in!Today's GuestMallory Erickson, Founder + CEO, Power Partners FormulaEpisode Highlights4 fundraising tips to transform your fundraising this year: awareness, goal setting, power partner focus, and shifting the culture of your organizationHow to shift your mindset as a fundraiser: it starts with awarenessThe true superpowers of fundraising: vulnerability and authenticityYou can't be authentic and perfect. You can choose to be an authentic fundraiser, or a perfectionistSet a conservative budget goal, and an audacious fundraising goalMallory's Power Partner Focus, and how to implement it to transform your fundraising and donor cultivationHow to better engage your board members and volunteersMallory's One Good Thing: Pull the data. It is easy to attach to something and believe it is true. We believe this because of a belief about ourselves, not because of data.For more information + episode details visit: weareforgood.com/episode/457.Learn how to raise more from the right funders without hounding people for money during Mallory's FREE Webinar on Thursday, August 17 at 12:00 p.m. CT. Sign up here. You know we believe in shaking things up and disrupting the status quo. That's why we're excited to share a new podcast that's doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let's build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Welcome to this brand new episode of the Nonprofit Connect podcast, brought to you by Rogue Creatives, designed to connect with and learn from all sorts of people within the nonprofit hemisphere. I'm your host, Matt Barnes, and I hope you're ready for an exciting episode (if I do say so myself). In this episode, I speak to Noah Barnett, VP of Marketing at Feathr, to discuss the importance of marketing in the nonprofit sector, how marketing can be a powerful tool for driving mission impact, and the need for nonprofits to prioritize marketing as a mission-critical function.
If left unaddressed, we believe mental health is one of the most silent, debilitating, and dangerous threats to the nonprofit sector today. And let's face it - it's simply not discussed enough. This discussion is about lifting the stigma and approaching the conversation square on with a diverse panel of nonprofit professionals and clinical experts who bring a depth of lived experiences, personal and professional research, and clarity of purpose. You're not alone. Join us in community and feel seen, inspired and ready to take steps toward healing.Today's GuestsSonya Perez-Lauterbach, Leadership Coach + Principal, splCoachingLindsay Kolsch, Co-Executive Director, To Write Love on Her ArmsKirk Brown, CEO, HANDY Inc.Paige Chenault Lohoefer, Founder, The Birthday Party ProjectEpisode HighlightsThe state of mental health in the nonprofit sector (3:10)Unique factors of mental health in the nonprofit sector (6:15)Building communities of care (10:00)How to create a flexible workplace culture and environment (20:15)Modeling the importance of mental health (27:20)Tips for prioritizing health (30:45)What supporting your team looks like in real-time (35:50)How using your voice can build community (39:00)One Good Thing (41:20)“This is our moment to lean in and change the story of how we work.” -Sonya“Being normal has never changed anything.” -Kirk“Show up for yourself, and then keep showing up for yourself.” -Lindsay“What is mine to do?” -PaigeFor more information + episode details visit: weareforgood.com/episode/455.You know we believe in shaking things up and disrupting the status quo. That's why we're excited to share a new podcast that's doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let's build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Meet Evan. This starry-eyed dreamer sought to change the world first through politics before pivoting into the nonprofit sector after finding his passion awakened in social service. In five years, his organization built one of the largest and most effective anti-poverty nonprofit communities in the country. Tune in and hear how the Stand Together Foundation viewed poverty as an innovation problem and began to look for solutions in new spaces to unleash human potential. It's a brilliant discussion into innovation, storytelling & they're even giving funding away to high-impact orgs who are breaking cycles and changing lives. You might be one of them!Episode HighlightsEvan's story and journey to where he is today (2:20)An overview of the Stand Together Foundation (5:50)Meet The Phoenix (10:00)The Catalyst Program at the Stand Together Foundation (21:00)Watch: Catalysts Mini Documentaries (25:00)Treating counting metrics as value metrics (26:00)A powerful moment of philanthropy in Evan's life (35:00)Evan's One Good Thing: Focus on hope. (40:00)For more information + episode details visit: weareforgood.com/episode/453.About our Sponsor: Foster AvenueAs a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they're sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into yYou know we believe in shaking things up and disrupting the status quo. That's why we're excited to share a new podcast that's doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let's build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Meet Dan. His TED Talk "The Way We Think About Charity is Dead Wrong," went viral less than a decade ago and has been viewed millions of times by starry-eyed dreamers everywhere who are intent on using their creativity and innovation to do good. [insert image of us frantically waving as some of these believers] We're talking nonprofit disruption, marketing, involving your kids in philanthropy and generally working hard not to fangirl over him too much. Join us for the convo we waited to have since the first time we hit play and we're excited to share again today.Today's GuestDan Pallotta, TED Speaker, Entrepreneur, Author + Humanitarian ActivistEpisode HighlightsDan's story and journey to where he is today (2:45)The difference between the non-profit and for-profit sector (6:45)Combating the overhead crisis - (13:10)What is holding people back? - (17:25)If you aren't being laughed at, you aren't dreaming big enough (17:30)Leaning into disruption (23:45)Dan's advice for young professionals (24:00)Explore the full potential of your humanity and inspire your donors to join you (27:00)Background of the Charity Defense Council (32:30)A powerful moment of philanthropy in Dan's life (35:35)Infusing philanthropy into raising kids - (38:35)Dan's One Good Thing: Life is happening right now. (40:30)For more information + episode details visit: weareforgood.com/episode/451.About our Sponsor: Foster AvenueAs a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they're sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.Learn more today at www.fosteravenue.com/goodWe want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you!
Summary Feature engineering is a crucial aspect of the machine learning workflow. To make that possible, there are a number of technical and procedural capabilities that must be in place first. In this episode Razi Raziuddin shares how data engineering teams can support the machine learning workflow through the development and support of systems that empower data scientists and ML engineers to build and maintain their own features. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management Introducing RudderStack Profiles. RudderStack Profiles takes the SaaS guesswork and SQL grunt work out of building complete customer profiles so you can quickly ship actionable, enriched data to every downstream team. You specify the customer traits, then Profiles runs the joins and computations for you to create complete customer profiles. Get all of the details and try the new product today at dataengineeringpodcast.com/rudderstack (https://www.dataengineeringpodcast.com/rudderstack) Your host is Tobias Macey and today I'm interviewing Razi Raziuddin about how data engineers can empower data scientists to develop and deploy better ML models through feature engineering Interview Introduction How did you get involved in the area of data management? What is feature engineering is and why/to whom it matters? A topic that commonly comes up in relation to feature engineering is the importance of a feature store. What are the tradeoffs for that to be a separate infrastructure/architecture component? What is the overall lifecycle of a feature, from definition to deployment and maintenance? How is this distinct from other forms of data pipeline development and delivery? Who are the participants in that workflow? What are the sharp edges/roadblocks that typically manifest in that lifecycle? What are the interfaces that are needed for data scientists/ML engineers to be able to self-serve their feature management? What is the role of the data engineer in supporting those interfaces? What are the communication/collaboration channels that are necessary to make the overall process a success? From an implementation/architecture perspective, what are the patterns that you have seen teams build around for feature development/serving? What are the most interesting, innovative, or unexpected ways that you have seen feature platforms used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on feature engineering? What are the resources that you find most helpful in understanding and designing feature platforms? Contact Info LinkedIn (https://www.linkedin.com/in/razi-raziuddin-7836301/) Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.__init__ (https://www.pythonpodcast.com) covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast (https://www.themachinelearningpodcast.com) helps you go from idea to production with machine learning. Visit the site (https://www.dataengineeringpodcast.com) to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email hosts@dataengineeringpodcast.com (mailto:hosts@dataengineeringpodcast.com)) with your story. To help other people find the show please leave a review on Apple Podcasts (https://podcasts.apple.com/us/podcast/data-engineering-podcast/id1193040557) and tell your friends and co-workers Links FeatureByte (https://featurebyte.com/) DataRobot (https://www.datarobot.com/) Feature Store (https://www.featurestore.org/) Feast Feature Store (https://feast.dev/) Feathr (https://github.com/feathr-ai/feathr) Kaggle (https://www.kaggle.com/) Yann LeCun (https://en.wikipedia.org/wiki/Yann_LeCun) The intro and outro music is from The Hug (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/Love_death_and_a_drunken_monkey/04_-_The_Hug) by The Freak Fandango Orchestra (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/) / CC BY-SA (http://creativecommons.org/licenses/by-sa/3.0/)
"You've gotta take a pause for a second and make sure your foundation is solid before you start stacking things on top of it!" In this episode, our guest Nicole Rodriguez stresses the importance of learning to pause and calibrate your work with the goals you're working toward. She also shares insight on the value of taking the time to learn to do something the right way from the start.Bio:Nicole Rodriguez is a people-loving marketing professional who has worked in just about every industry and marketing role. She has found her place in the association space, thriving in roles on small, scrappy teams. Currently a marketing team of one, Nicole is responsible for everything marketing and communications; from brand management to promotion of her organization's programs and events. Nicole enjoys mission-driven work, spending time with her family, and volunteering in her community. When not wearing her marketing hat, she's wearing a hard hat—currently restoring a 1957 home in South Florida.Guest Links:Nicole's Linkedin profileAmerican Epilepsy SocietyAdditional Links:State of Nonprofit Marketing reportPlaylist:Now That We Found Love by Heavy DThe King of Wishful Thinking by Go WestAnything by the Backstreet Boys***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, The Good Podcast Co, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr's recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights
Nonprofits have unique marketing requirements in comparison to other business entities. Unless they have programs that they specifically market for, their focus is primarily on generating awareness, engaging potential donors, and making a substantial impact on their target audience. To achieve this, nonprofits must understand their target audience's needs, wants, and preferences, and tailor their marketing efforts accordingly. In this episode, we talk with Aidan Augustin, a visionary leader, co-founder, and Chief Revenue Officer at Feathr, a marketing software company designed specifically for nonprofits. With a passion for helping organizations grow their online presence, Aidan has played a pivotal role in supporting over 1,200 organizations using Feathr's innovative tools. His expertise in website analytics, targeted digital advertising, email marketing, and automation have made Aidan a sought-after voice in the nonprofit sector. As a guest on today's episode, Aidan shares his insights into leveraging data and technology for effective nonprofit marketing campaigns, bridging the gap between traditional marketing strategies and the unique needs of nonprofit organizations. In the digital age, simply showcasing the work that they do is not enough. So instead of viewing marketing as a necessary evil and doing the bare minimum, nonprofits should see it as a powerful tool to create positive change. By focusing on the potential impact on fundraising and mission achievement, Aidan encourages nonprofits to fully embrace marketing strategies and tactics designed specifically for their needs. In this episode, you will be able to: 1. Grasp how digital marketing plays a pivotal role in nonprofit fundraising and mission success. 2. Understand the power of personalized marketing in nurturing potential donor-nonprofit relationships. 3. Discover how to effectively combine one-to-one activities with digital marketing techniques. 4. Delve into deepening donor connections through the use of one-to-many communication channels. 5. Learn the importance of leveraging data and technology in crafting efficient nonprofit marketing campaigns. Get all the resources from today's episode here. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
Meet Patton. This nonprofit consultant and coach has worked with nearly 275 organizations on their leadership development, fundraising and strategic planning. On his podcast Your Path to Nonprofit Leadership, Patton chats with nonprofit leaders around the world and in 2022 he published a book by the same title. We're talking about how you can identify your leadership goal and create a detailed plan to get you there. If you're at an organization looking to invest in the next leader or an employee looking to step into that leadership role, he has the advice to support you on either path. Don't miss it! Learn Barriers that exist around leadership development and how to overcome themHow to identify your leadership goalsThe importance of wellness in the sectorToday's GuestPatton McDowell, Founder, PMA Nonprofit LeadershipFor more information and episode details visit: weareforgood.com/episode/388.About our Sponsor VirtuousYou know we believe Everyone Matters - and we've witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Feathr Feathr is trusted by more than 1,000 nonprofits of all sizes — from the Humane Society and Meals on Wheels to IJM .Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.Learn more and get started today at Feathr.co. And, be sure to tell them We Are For Good sent you! Start Learning in We Are For Good PRO Today!Join us inside We Are For Good's professional development experience and community: We Are For Good PRO. We're offering a special discount to our podcast listeners- use code PODCAST at checkout to take 15% OFF your professional development for a year. We can't wait to get you equipped and activated. Visit www.weareforgoodpro.com to start learning today!Support the showSupport the We Are For Good PodcastWe believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode
What would it be like if nonprofit teams got past the labels and stigmas? Traded in silos for collaboration? This episode of What the Fundraising features a panel of 13 marketing and fundraising experts who are here to discuss how cross-departmental integration advances overall organizational goals by building both brand and donor relationships. They are sharing personal perspectives and busting false assumptions that hinder our best efforts – and desired outcomes for the causes we serve. You'll be taking notes throughout this rapid-fire discussion about the “3 Rs” – Revenue, Reputation and Relationships – that define our nonprofit strategies. Inside and out! When we recognize that these pillars are pivotal to strategic development and communications alike, we start to imagine the power of working together. If you've got cross-discipline talents to offer, you're that unicorn we all want. Marketing that inspires contributions? Check! Fundraising that embodies your brand story? Check! As our panelists share their experiences and biases, we start to see consensus emerge around one key action point: Nonprofits as a whole thrive when teams – especially marketing and fundraising teams – form partnerships and work synergistically, based on mutual respect. “When we're talking about organizations living their values … then everybody wins – the marketing, the fundraising, the CEO,” says Shereese Floyd, Founder of Witness My Life. “Everyone is happy when truly living from the inside-out.” (02:02) Mallory introduces the panel's topic of focus. (02:49) Marketing, brand and communication (04:26) Nonprofit Campaigns. (05:36) About the overlapping and complementary nature of marketing and fundraising (07:07) How new digital tools are merging functions and expanding the traditional separation between fundraising and marketing job descriptions. (08:17) Defining the tactics to promote how people feel about an organization or mission (08:52) Considering when, whether and how fundraising calls to action fit into overall marketing campaigns (12:09) The role of donor retention (15:02) Why social media platforms offer a broad base with some very specific points of access through which to touch and build individual donor relationships. (21:11) About designating marketing as a dedicated development resource. (22:51) Types of communication that are solely about marketing (27:10) Metrics for assessing a digital fundraising campaign (29:05) Fundraising communications are actually a lot less about money than many nonprofits might think (31:56) Why it's paramount that organizations communicate to donors (34:23) Why silo-ing functions impacts donor engagement, access and ultimately outcomes. (36:59) How to measure ROI (39:30) All about donor retention and the “slow” nature of the investment (44:43) Why fundraising that is integrated serves overall nonprofit brand and mission (47:01) Can marketing and fundraising both be de-stigmatized as functions and labels? (48:05) Revenue, Reputation and Relationships Get all the resources from today's episode here. Follow along on Instagram Connect with Mallory on LinkedIn Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don't rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co. If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
When it comes to making consumer choices, it's well known that humans don't always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! On this episode of What the Fundraising, we're getting down to the science of giving. Behavioral science, that is! If you haven't been using the powerful tools and research out there, Evelyn Gosnell, managing director at Irrational Labs, is here to demonstrate all the ways in which you and your nonprofit might be missing out. She shares a ton of fascinating research and practical tools for tackling common fundraising issues, like building organizational trust and recapturing lapsed contributors. Understanding the evolutionary conditioning and reflexive responses behind human decision-making is key – and a first step towards unlocking what motivates donors, who after all are also the everyday users of Lyft, Google and other platforms that Evelyn and her team advise. You'll learn how to build specificity and concrete bite-sized goals into calls to action as well as why we fundraisers don't always have to project perfection. Flaws are fine with constituents, says Evelyn, so long as we can demonstrate at least incremental progress. We also explore how to design in-house pilot studies that pinpoint why some pitches appeal to our base of supporters while others do not. What are their norms, what resonates with their identity? Are you communicating something personal and immediate? There's so much packed into this episode that you might need to listen twice. And you'll definitely want to follow up by checking out all the resources (and behavioral science food for thought!) available at Irrational Labs. (01:55) About the mission of Irrational Labs and how it helps large organizations (02:58) The core principles behind behavioral economics. (04:49) The science behind human irrationality. (05:53) Warm-Glow Giving (07:10) Goal Gradient Effect (09:20) Creating goals through the lens of behavioral science. (12:11) The evolutionary roots of the human tendency to react to things that are personally relatable, identifiable and immediate. (13:46) About the impacts of “recency bias” and the tension between transactional versus marketing-oriented fundraising campaigns (18:58) Evelyn highlights an Irrational Labs case study (20:46) How to reconnect with lapsed donors: (27:09) About norms and keeping our nonprofits relevant even when they are displaced by other compelling world events. (28:04) Considering demographic and behavioral norms as possible leverage in targeting and building up donor identity online and elsewhere. (29:01) Behavioral science-based strategies for building donor identity (30:45) What is donor trust really about and how do we maintain it? (32:39) Thoughts on using behavioral science to challenge the Overhead Myth (37:31) Don't miss out on all the tools, research and other eye-opening info available at the Irrational Labs website! Get all the resources from today's episode here. Follow along on Instagram Connect with Mallory on LinkedIn Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don't rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co. If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
When we look at fundraising, we tend to silo marketing, acquisition, cultivation, and stewardship. But Simon Mainwaring, my guest on this episode of What the Fundraising, is explaining why in fact they are all a piece of the puzzle. He is breaking down for us the ways in which each element of the donor journey is a link in the chain that is indicative of the nonprofit's overall brand. When we get the marketing right, our donors connect and invest for the long haul. As CEO of the strategic consulting firm We First Branding, Simon is all about locking in the messages that articulate purpose and motivate action. Working with nonprofits and for-profits alike, his focus is on heart-centered principles and storytelling that resonate universally. You'll come away with actionable ways to define your organization's narrative, audit the efficacy of its marketing messages, and make change through co-creative processes. If you're looking for fresh ways to forge a meaningful and ongoing connection with donors in 2023, then you'll want to join us in taking a look at the importance of perspective and tone. Are your fundraising communications too internally focused or self-serving? Do your contributors know exactly the impact their support is making? “If you tell the story in the right way it can really deeply resonate with people and inspire them to be a part of something larger than themselves,” says Simon. “And the way you do that is by building a brand.” It's an iterative process and we're here to get you moving in the right direction. (02:14) Simon tells about We First Branding and its mission (03:05) About the “We First” ethos at the intersection of branding and storytelling. (05:01) Simon defines the concept of branding. (06:41) Simon's suggestions for foundations and nonprofits figuring out their brands (06:41) Why Defining Our Core Stories Is So Important (12:39) Key Questions to Ask When Defining Your Organization's Narrative (19:33) How the most effective copy deploys the reader/viewer perspective. (27:40) How to do a quick internal audit of your branding best practices (29:36) Three Things Nonprofits Can Do to Assess Their Branding Effectiveness (32:39) Strategies for Leaders Trying to Make Change and Build Brand Cohesion (41:45) About the shift from marketing to movement-making. (43:39) Where to find out more about Simon and We First Branding Get all the resources from today's episode here. Follow along on Instagram Connect with Mallory on LinkedIn Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don't rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co. If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
Meet Tulaine. She's a social entrepreneur, educator and community organizer. She serves as Co-CEO at New Profit, a venture philanthropy org that backs social entrepreneurs who are advancing equity and opportunity. She's sharing how leaning into proximity, though listening and valuing people's lived experience, can lead to true transformation. Don't miss Tulaine's heartwired counsel that had us nodding along the whole conversation. LearnThe power of proximity in the social impact spaceExamples of proximate leadership + insightHow busyness can be a cover for mediocrityToday's GuestTulaine Montgomery, Co-CEO, New ProfitEpisode HighlightsTulaine's story and journey to where she is today (4:00)Proximity as a value (11:45)Listening (15:00)How the social sector can rise up to meet this moment (19:00)Example of proximate insight + leadership: GirlTrek (26:00)A powerful moment of philanthropy in Tulaine's life (41:00)Tulaine's One Good Thing: The Stockdale Paradox - have unshakeable faith and an unblinking eye. (52:00)For more information and episode details visit: weareforgood.com/episode/378.About our Sponsor Neon OneTechnology alone can't solve the challenges nonprofits face. That's why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor Feathr Feathr is trusted by more than 1,000 nonprofits of all sizes — from the Humane Society and Meals on Wheels to IJM .Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.Learn more and get started today at Feathr.co. And, be sure to tell them We Are For Good sent you! Start Learning in We Are For Good PRO Today!Join us inside We Are For Good's professional development experience and community: We Are For Good PRO. We're offering a special discount to our podcast listeners- use code PODCAST at checkout to take 15% OFF your professional development for a year. We can't wait to get you equipped and activated. Visit www.weareforgoodpro.com to start learning today!
Meet Meghana. This high-schooler is the founder of Neurodiversity Horizons, a nonprofit that aims to increase public accommodation for people with disabilities. Neurodiversity Horizons has 22 international chapters (Switzerland, Australia, France, India, UK, South Africa, Canada, and all over the United States). She runs social media campaigns to generate awareness and launched a podcast that has been heard in more than 11 countries. She has spoken about this initiative at the Stanford Neurodiversity Summit to 5,000+ attendees. It's an honor to celebrate the diversity of the human brain with this Gen-Z founder. We love her moxie and how she's boldly making the change she wants to see in the world. We're rooting for you Meghana! Today's GuestMeghana Gunturi, High Schooler in Southern California and Founder of Neurodiversity Horizons Episode HighlightsMeghana's story and journey to where she is today (3:00)What is neurodiversity and some of the stigmas surrounding it (8:21)About Neurodiversity Horizons (12:00)Meghana's love for entrepreneurship (20:00)Neurodiversity Horizons's board (24:00)Gen Z and the future of the sector (27:00)Meghana's ultimate dream for philanthropy and advocacy (33:00)Favorite charity other than Neurodiversity Horizons: Best Buddies (36:00)Favorite human quality: Kindness and teamwork (36:00)What the nonprofit community could learn from Meghana's experience? (41:00)Meghana's One Good Thing: Perseverance. (44:00)How to connect with Neurodiversity Horizons (46:00)For more information and episode details visit: weareforgood.com/episode/367.About our Good Humans Week Presenting Sponsor, GoodworldGood Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size. We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let's create a world filled with passionate, empowered people giving collectively and intentionally.The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.About our Sponsor Feathr Feathr is trusted by more than 1,000 nonprofits of all sizes — from the Humane Society and Meals on Wheels to IJM .Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.Learn more and get started today at Feathr.co. And, be sure to tell them We Are For Good sent you! Start Learning Today on We Are For Good PRO
Meet Kevin. Senior Vice President, Head of Social Impact and Equity at the NBA's Cleveland Cavaliers. He believes everyone is part of the diversity and inclusion landscape. Through this approach, he has created results affecting representation and culture in the workplace, revenue from the marketplace, authentic community and fan engagement. It's no wonder he was named as one of the 2022 Good Humans Award winners by GoodWorld, which honors people who create a ripple of positive change in their community, at work, and beyond. He's breaking down how he gets people on board with this critical work and how recognizing people's humanity is more important than titles. Grateful for your leadership and passion, Kevin!Today's GuestKevin Clayton, Senior Vice President, Head of Social Impact and Equity, Cleveland CavaliersEpisode HighlightsKevin's story and journey to where he is today (4:00)Cavs programming and the Cleveland community (14:00)The house on fire analogy (28:00)Business strategy + diversity and inclusion (32:25)Building inclusive communities (41:30)Allyship (52:05)Kevin's One Good Thing: Diversity, inclusion, equity is how we come together from a humanity standpoint. (54:40)How to connect with Kevin (53:15)For more information and episode details visit: weareforgood.com/episode/366.About our Good Humans Week Presenting Sponsor, GoodworldGood Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size. We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let's create a world filled with passionate, empowered people giving collectively and intentionally.The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.About our Sponsor Feathr Feathr is trusted by more than 1,000 nonprofits of all sizes — from the Humane Society and Meals on Wheels to IJM .Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.Learn more and get started today at Feathr.co. And, be sure to tell them We Are For Good sent you! Start Learning Today on We Are For Good PRO
Meet JJ. He's worked tirelessly to redefine the humanity of incarcerated people . Even while spending 24 years incarcerated for a crime he didn't commit, he seized every opportunity to learn, lead, support and give to others. This fierce advocate for justice holds many titles including son, dad and grandpa. He's co-founder of Voices From Within, an educational program addressing gun violence in New York City as well as Program Director at The Frederick Douglass Project for Justice. From Sing Sing prison to the West Wing. From a prison classroom to Columbia University. JJ will quiet your shock and bitterness and replace it with hope and belief in second chances. This is a conversation about humanity. About redemption. About chasing justice rather than vengeance. And about how each of us have a role to play in equalizing and humanizing each other. Thank you for modeling it first, JJ.Episode HighlightsJJ's childhood growing up (3:30)Re-defining the humanity of men inside the system (26:00)Redemption + Where he's found hope (45:00)A powerful moment of philanthropy in JJ's life (56:20)JJ's One Good Thing: What defines me is not the time I lost, but the time I donated. (1:02:20)JJ's favorite human quality: humility. (1:03:40)How to connect with JJ (1:04:00)For more information and episode details visit: weareforgood.com/episode/365.About our Good Humans Week Presenting Sponsor, GoodworldGood Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size. We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let's create a world filled with passionate, empowered people giving collectively and intentionally.The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.About our Sponsor Feathr Feathr is trusted by more than 1,000 nonprofits of all sizes — from the Humane Society and Meals on Wheels to IJM .Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.Learn more and get started today at Feathr.co. And, be sure to tell them We Are For Good sent you! Start Learning Today on We Are For Good PRO
Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he's brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter
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