Torsion Talk Podcast is a podcast for garage door industry people. Such n Such Media LLC launched this podcast to help educate and entertain the great people of the garage door industry. Thanks to our sponsors: Sommer USA & Surewinder
In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what's working (and what's failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one's dense with strategy, savings, and software smarts.
In this power-packed episode of Torsion Talk, Ryan sits down with Brian from Majestic Steel to unpack the tangled web of tariffs, steel pricing, and the ripple effects on the garage door industry. Whether you're a dealer, distributor, or manufacturer, this one's a must-listen.
In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what's really going on behind the scenes.
In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think.Key Takeaways from the Episode:
While on vacation, Ryan drops in with one of his most thought-provoking episodes yet, diving deep into what it really means to work on your business – not just in it. This solo episode is a wake-up call for garage door business owners and home service leaders who may be feeling stuck, slowed down, or uncertain in today's economic climate.Episode Takeaways:
Fresh off an incredible summit in Puerto Rico, Ryan is back on Torsion Talk with major updates, new product announcements, and a detailed review of his demo with Insight for Doors! In this episode, he shares key takeaways from the summit, discusses the future of FSM software for his business, and breaks down the pros and cons of Insight for Doors compared to FieldPulse and ServiceTitan.Episode Highlights:
In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn't made yet, but Ryan lays out why these two platforms stand out and where they may still fall short.Episode Highlights:
In this episode of Torsion Talk, Ryan lays out his ultimate wish list for Field Service Management (FSM) software – breaking down the must-have features that home service businesses NEED but most FSM platforms lack.What You'll Learn in This Episode:
In this Torsion Talk episode, Ryan delivers his most in-depth breakdown yet on Acumatica & Insight for Doors—an ERP solution designed for larger home service businesses. After multiple meetings, conversations with users, and extensive research, Ryan shares:✅ The BIGGEST difference between ERP systems (Acumatica, NetSuite) and traditional FSM software (ServiceTitan, Jobber, Housecall Pro)✅ Sticker shock – Why the $65,000+ upfront cost may (or may not) be justified✅ Killer features – AI-powered automation, anomaly detection, expense tracking & more✅ Major concerns – No offline mode, lack of customer-facing tools, and questionable pricing transparency✅ AI-powered future? How Acumatica's AI Agents could reshape field service managementWhat You'll Learn in This Episode:
In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms.He breaks down the fundamental difference between dispatch-first platforms like Jobber, Housecall Pro, ServiceTitan, and financially-rooted ERP systems like Acumatica and NetSuite. Plus, he talks about why some platforms' lack of a free trial raises red flags and the importance of open API integration for long-term success.What You'll Learn in This Episode:✅ Dispatch vs. Financial Foundation – Why the software's starting point matters for growth. ✅ Early Demo Insights – Service Fusion, FieldPulse, and why Acumatica stands out. ✅ Key Software Evaluation Criteria – Scheduling, CRM, Inventory, Reporting, API access & more. ✅ Hidden Frustrations – Syncing issues, limited trial access, and user interface pitfalls. ✅ Ryan's Realization – Why your software needs evolve as your business grows.Key Talking Points:
In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don't fully meet your needs—this series is for you.Ryan shares his first-hand experiences with platforms like ServiceTitan, Jobber, ServiceFusion, Housecall Pro, and others. He breaks down the must-haves for the ideal FSM software, the common pain points business owners face, and why so many companies feel stuck with overpriced, underperforming systems.What You'll Learn in This Episode:✅ Why most FSM software companies miss the mark—and what they should be focusing on.✅ The biggest challenges in choosing the right software for your business.✅ Why ServiceTitan left Ryan frustrated—and what he's looking for in a replacement.✅ The key features every garage door business needs from an FSM platform.✅ How AI and automation will reshape the future of field service management.Key Discussion Points:
In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a deal and losing a customer. Before diving in, Ryan shares exciting updates: ✅ Torsion Talk is approaching 150,000 downloads! ✅ GDU is almost at capacity—why it's the best kept secret in the garage door industry. ✅ Aaron Overhead Doors launches a radio campaign—and it's already driving leads! ✅ In-person sales training is coming in April—a must-attend for techs and sales teams! What You'll Learn in This Episode: 1. The Mindset Shift Needed for Sales Success Why genuine curiosity and empathy build trust faster than hard selling. How shifting your mindset from “I need to close this deal” to “I need to understand this customer” changes everything. 2. Active Listening: The Key to Closing More Deals
In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business. Before diving into automation strategies, Ryan shares some exciting updates, including the final seat available for Summit, upcoming in-person sales training, and a new webinar on active listening in sales—a game-changer for closing more deals. What You'll Learn in This Episode: 1. Industry Updates & Announcements Summit almost sold out—final seat available! New in-person sales training with certification. Upcoming sales webinar on active listening—why it's crucial for closing more deals. 2. The Top 5 Automations for Garage Door Companies: ✅ Automated Follow-Ups – Set up smart CRM workflows to engage customers at the right time. ✅ Review Requests – Why you should ask at least three times to maximize reviews & trust signals. ✅ Inventory Tracking – Prevent job delays by automating low-stock alerts and reorders. ✅ Marketing Campaigns – Stay top-of-mind with automated drip campaigns, SMS follow-ups, and seasonal reminders. ✅ Pre-Scheduled Technician Routes – Send daily schedules automatically the night before to improve efficiency & preparedness. 3. Why These Automations Matter:
In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you're new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsion Talk Summit, upcoming small-group intensives, and the return of sales training, giving you a glimpse into what's on the horizon for his community. If you've ever wondered how to communicate with AI tools like ChatGPT to streamline operations, craft engaging marketing content, or improve customer interactions, this episode is a must-listen. 1. Podcast Updates and Announcements: Recap of the sold-out Summit and a sneak peek at upcoming intimate events and sales training opportunities. A personal note from Ryan on staying motivated and continuing the podcast. 2. Why AI Prompts Matter: How prompts shape the quality of AI output. Why AI will be critical for businesses in the next 5-8 years. 3. The 10 Essential Steps for AI Prompts: Ryan breaks down these actionable tips for using AI tools effectively: Be Clear and Specific: Avoid vague instructions and set precise goals. Provide Context: Help AI understand the background and scope of your request. Use Step-by-Step Instructions: Guide AI with structured and easy-to-follow tasks. Define the Format: Specify whether you want outputs in lists, tables, or paragraphs. Iterate and Refine: Continuously tweak and improve the results with follow-up prompts. Set Constraints: Limit word counts or focus the scope for concise outputs. Ask for Examples: Use real-world scenarios to clarify complex concepts. Leverage Personas: Have AI adopt specific roles or voices for unique outputs. Encourage Creativity: Push AI to generate innovative ideas and solutions. Test and Experiment: Explore variations and run A/B tests for optimal results. 4. Practical Use Cases for Home Service Businesses: Using AI to craft professional responses to customer reviews. Automating reminders for maintenance plans. Personalizing ad copy and marketing campaigns. 5. Final Thoughts and Encouragement: Ryan emphasizes the importance of embracing AI for business growth and innovation. A heartfelt thank-you to the Torsion Talk community for their support and feedback. Key Takeaways: Learn how to craft better prompts for AI tools to enhance your business operations, marketing, and customer engagement. From refining your processes to automating tasks, this episode equips you with the foundational skills to get started with AI. If you found today's episode helpful, don't forget to subscribe, leave a thumbs up, and share with your network. Ryan is committed to keeping the podcast going and appreciates your ongoing support! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you're just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week's deep dive into crafting effective AI prompts. Discover the meaning of terms like GPT, machine learning, and AGI, and learn how platforms like ChatGPT, Claude, and MidJourney can transform your business operations and marketing strategies. Ryan also shares the importance of embracing AI now to stay competitive in the rapidly evolving landscape. 1. Why AI Matters: Recap of last week's AI introduction. Why businesses that fail to adopt AI could become obsolete within 5-8 years. The disproportionate advantage of using AI for efficiency, growth, and innovation. 2. Breaking Down AI Jargon: GPT (Generative Pre-trained Transformer): What it means and how it works. AI (Artificial Intelligence): A broad overview of intelligent machines. Machine Learning: Algorithms that learn patterns from data. Deep Learning: Advanced neural networks for image recognition, spam detection, and more. AGI (Artificial General Intelligence): The cutting edge of AI and its potential risks. 3. Overview of Popular AI Platforms: Ryan provides a quick breakdown of leading platforms and their strengths: ChatGPT: The all-purpose tool with customizable GPTs for business and personal use. Google Bard: Google's AI response tool and its integration with search results. Microsoft Bing Chat: Powered by GPT with unique capabilities tied to Microsoft's ecosystem. MidJourney & DALL-E: AI tools for creating stunning images and marketing visuals. Claude: A favorite for marketing agencies, offering project-based AI insights. Perplexity: Ideal for finding historical data with extended search capabilities. Jasper: A marketing-focused AI platform tailored for branding and content creation. 4. Real-Life AI Applications: Using ChatGPT and Claude for operational efficiencies like contract reviews and SOPS. How MidJourney sparks creative ideas for logos, social media content, and more. Automating customer interactions with AI schedulers and CRM integrations. 5. Preparing for Next Week's Episode: Teaser for the next podcast on building effective prompts to get the best results from AI. How learning to craft precise prompts can maximize AI's potential in your business. Ryan encourages listeners to embrace AI now, highlighting its potential to redefine business operations, marketing, and growth strategies. With tools that reduce manual effort and increase productivity, AI is a game-changer for home service businesses. Tune in next week for a hands-on guide to crafting prompts that unlock AI's full potential. Make sure to watch the episode on YouTube for live demonstrations and practical takeaways. Stay ahead of the curve—don't just listen, take action! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can't ignore. Ryan breaks down the essentials of AI adoption, addresses misconceptions, and answers listener questions about how AI will affect businesses in the garage door industry and beyond. Whether you're new to AI or looking for ways to integrate it into your business, this episode is packed with strategies and forward-thinking insights. Torsion Summit Tickets:Only two tickets left for the Puerto Rico event! Learn how to grow your business while enjoying a luxurious resort. Virtual Door Dealer Conference Recap:Highlights and what's coming next in virtual sales training. Ryan explains why AI is not a passing trend and why adopting it is essential for staying competitive. Topics include: How AI is already integrated into daily life. The rapid pace of AI adoption compared to past technologies like cryptocurrency. Why businesses that fail to adopt AI will struggle to compete in the next 5 years. Practical Uses of AI for Home Service Businesses: Efficiency: Automate repetitive tasks like scheduling, email follow-ups, and even SOP creation with the press of a button. Customer Experience:AI-powered chatbots, text platforms, and phone systems that never call in sick. Data-Driven Decision Making:AI can monitor KPIs in real-time and alert you to outliers or trends. Leveraging AI for Business Growth: Ryan explores how AI levels the playing field for small businesses: AI-powered analytics tools for better business decisions. Automating customer segmentation and targeting for improved marketing campaigns. How startups can scale faster and compete with larger businesses. AI and SEO:Ryan shares insights into how AI is changing the way people find services: The role of AI in voice search and personalized recommendations. Why traditional SEO practices still matter but must evolve to account for AI-driven search results. How to rank on ChatGPT and other AI platforms with trust signals like accreditations, reviews, and social cues. Misconceptions About AI: “AI is too complex or expensive.” Ryan explains how AI tools are becoming more accessible and user-friendly. “AI will replace jobs.” Learn why AI is a tool to enhance productivity, not a direct replacement for employees—if you adapt. Getting Started with AI:Ryan outlines a practical roadmap for adopting AI: Identify repetitive tasks in your business that AI can handle. Experiment with tools that integrate AI into meetings, training, and day-to-day operations. Train your staff on how to use AI effectively for maximum impact. Listener Q&A:Ryan answers audience questions, including: How AI can affect jobs and what steps businesses can take to support their teams during this transition. The potential for AI-powered training tools and customized databases for faster problem-solving in the field. How AI impacts voice search and why SEO is still critical for maintaining visibility in this evolving landscape. Closing Thoughts: Ryan emphasizes the urgency of learning and adopting AI in your business. With its potential to streamline operations, reduce costs, and enable rapid growth, AI is the next big thing—on par with the launch of Google Search in 1998. Don't get left behind in the AI revolution. Tune in to learn how to harness the power of AI to future-proof your business and stay ahead of the competition. Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audience, and boost your business with simple, effective strategies. 1. The Importance of Branding in 2024:Ryan discusses the growing influence of branding on digital marketing, particularly in Google rankings. He emphasizes that branding goes beyond logos and vehicle wraps—it's about your values, culture, and why you do what you do. 2. Video Marketing 101:Discover why video is the most effective tool for modern branding: How Google and YouTube reward businesses with strong video content. Why video testimonials, behind-the-scenes clips, and product demos are vital. The role of consistency in building a following and strengthening your brand's identity. 3. Overcoming Video Production Hurdles:Ryan shares practical tips to get started with video, even if you're a beginner: Use your smartphone to shoot high-quality videos (1080p at 30 fps recommended). Keep it simple—no need for expensive equipment. Focus on good audio using affordable microphones. 4. Types of Videos to Create:Ryan provides a blueprint for impactful content: Testimonials: Capture customer experiences in 60–90 seconds. Before-and-After Shots: Highlight transformations and showcase your work. Behind-the-Scenes: Share your company culture and day-to-day operations. How-To and Product Demos: Provide valuable insights to your audience. Live Streams: Host Q&A sessions and engage with followers in real time. 5. Building a Content Strategy:Learn how to create a manageable video content schedule: Start with 2 videos per week and scale up as you grow. Use tools like ChatGPT to generate ideas and outlines for content. Repurpose long-form videos into short-form clips for platforms like TikTok, Instagram, and YouTube Shorts. 6. The Power of Compound Marketing:Ryan introduces the concept of compound marketing—how one video can lead to increased views, followers, and eventually, brand recognition and sales. He explains how a steady stream of content builds momentum over time. 7. Tips for Success: Focus on authenticity—perfection isn't necessary. Share your brand's personality and values through your videos. Offer insights into your industry and your unique approach to business. Avoid divisive topics like politics or religion to keep your message inclusive. 8. Tools and Platforms:Ryan walks through the best tools and platforms to distribute your videos, including Instagram, YouTube, Facebook, LinkedIn, and TikTok. He also highlights the importance of boosting content to maximize reach with minimal investment. Closing Thoughts:Ryan wraps up with a motivational challenge to commit to video content in 2024. By sharing your story and building your brand through video, you can differentiate yourself in a competitive market, grow your business, and create long-lasting customer relationships. Whether you're just starting out or looking to refine your branding efforts, this episode is packed with actionable tips to help you succeed. Tune in and take your business to the next level! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game. 1. Sales Is Everywhere:Ryan challenges the mindset that only "salespeople" do sales, emphasizing that everyone in the garage door industry—whether owners, technicians, or customer service reps—is involved in sales. Embracing this fact is critical for business growth. 2. Setting a Sales Philosophy:Drawing from his experience, Ryan explains the importance of adopting a value-first approach rather than leading with price. He shares why creating a reputation for quality and service is essential for long-term success, even if you start with competitive pricing. 3. The New Door Sales Process:Ryan outlines a structured and professional process for selling new doors, covering every step: Customer Contact: Building rapport from the first phone call. Consultation Options: Offering in-person, showroom, or virtual consultations to meet customer needs. Preparation: Preparing mentally, emotionally, and with the right tools before the appointment. 4. On-Site Strategies:Learn Ryan's proven techniques for building trust and gathering critical information during site visits: Using open-ended questions to understand the customer's motivations, preferences, and budget. Presenting tailored solutions with visual aids, including door renderings and samples. Offering tiered options to help customers balance aesthetics, functionality, and cost. 5. Overcoming Objections:Discover how to handle objections gracefully and why scheduling a follow-up meeting before leaving the first appointment is key to maintaining momentum in the sales process. 6. The Importance of Personal Touches:Ryan shares how small gestures—like offering a coffee or sending a handwritten thank-you card—can make your business stand out in a competitive market. 7. Leveraging Automation with a Human Touch:Explore how combining automation tools, such as follow-up emails and drip campaigns, with personalized outreach can significantly boost your closing rate. 8. Building Long-Term Relationships:Ryan emphasizes the value of consistent follow-up, revisiting customers for large jobs, and maintaining open communication to close deals and generate referrals. 9. Key Takeaways for Success: Always schedule a follow-up appointment before leaving. Be prepared to customize solutions based on the customer's needs and budget. Balance automation with human effort to create meaningful customer experiences. Closing Thoughts:Ryan concludes with a reminder that success in sales isn't about cutting corners—it's about putting in the effort to deliver value and building trust. He invites listeners to share their own sales tips and experiences to continue improving as a community. Whether you're new to door sales or looking to refine your process, this episode is packed with actionable insights to help you close more deals and grow your business. Tune in and elevate your sales game! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. The Leadership Revelation:Ryan opens up about his own journey of understanding leadership and the pivotal realization that leadership isn't just about systems—it's about people. He reflects on the challenges many business owners face, including low employee motivation and a lack of respect from team members. 2. Systems Without Accountability:Having great systems like SOPS and handbooks means little if accountability is missing. Ryan discusses how to implement consequences for not following processes and the importance of ensuring that systems are respected. 3. The Accountability Gap in Home Services:Explore the struggles of small business owners in the home services industry, particularly in maintaining accountability while balancing the fear of losing key employees. Ryan shares practical advice for navigating these challenges, especially for businesses in the $0 to $2M revenue range. 4. What Great Leaders Do First:Ryan imagines how a renowned leader like John Maxwell might transform a garage door business. From team meetings to one-on-ones, Ryan outlines actionable steps to establish a leadership-driven culture. Key steps include: Showing appreciation to your team. Asking critical questions about capacity, leadership aspirations, and areas for improvement. Developing a leadership program within your company. 5. The Role of Core Values and Vision:Ryan discusses the importance of creating core values and a clear vision statement to unify your team. He shares how these foundational elements guide hiring, firing, rewarding, and decision-making. 6. Compensation Plans and Employee Alignment:Learn why the structure of compensation plans is as important as the amount and how aligning incentives with company goals motivates employees to perform at their best. 7. Consistency and Accountability in Leadership:Leadership isn't about one-time actions but consistent effort. Ryan shares his thoughts on: The importance of follow-through in one-on-ones. How regular meetings and evaluations build a culture of accountability. Why turnover may be inevitable when transitioning to a more accountable workplace. 8. Action Steps for Developing Leaders:Ryan challenges listeners to take immediate action by: Identifying team members interested in leadership growth. Creating a plan for leadership development. Recognizing that failure and tough decisions are part of the journey. 9. The Virtual Door Dealer Conference:Ryan closes the episode with a reminder to sign up for the Virtual Door Dealer Conference on December 13th. This free event promises actionable insights and strategies to help you lead with confidence and grow your business. Takeaways: Leadership starts with developing yourself and others. Accountability is key to implementing effective systems. Building a strong culture of accountability may lead to turnover but will strengthen your business in the long run. Attend the Virtual Door Dealer Conference for more tools to elevate your leadership and business practices. Make time to reflect on your leadership approach and take Ryan's challenge to become the best version of yourself as a leader. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th! Originally priced at $995, this game-changing event is now FREE, thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen's powerful session on human leadership and Ryan's own invaluable insights into effective leadership strategies. Don't miss this half-day virtual conference where engagement is key and opportunities are limitless. Spots are filling fast—sign up now at virtualdoordealerconference.com! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Check out our VDDC sponsors! Midland Garage Door Mfg Co - https://www.midlandgaragedoor.com/ Sommer USA - http://sommer-usa.com Service Spring - https://www.servicespring.com/ ArmRLite - https://armrlite.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a blueprint for analyzing data, setting goals, and making informed decisions that align with long-term business objectives. Why Strategic Planning Matters:Ryan discusses the importance of strategic planning and why it's the single biggest ROI activity for any business. He explains how planning lays the foundation for success and shares his annual process of reviewing past performance to shape future goals. Breaking Down Monthly Trends:Learn how to analyze monthly data to uncover trends, outliers, and lessons from both successes and setbacks. Ryan explains how to evaluate key metrics like revenue fluctuations, employee performance, and seasonal influences to craft a more accurate forecast for the year ahead. Reverse Engineering Your Growth Goals:Discover Ryan's method of reverse engineering revenue goals by evaluating current team capacity, identifying gaps, and determining necessary hires or adjustments. Whether it's scaling service operations or boosting door sales, this segment is packed with practical advice to hit your targets. The Importance of Pricing Strategy:Ryan dives into pricing models and the necessity of annual adjustments to stay competitive and maintain profitability. Learn the difference between margin and markup, why bread-and-butter services should hit 70% gross profit, and how small pricing adjustments can have a big impact on your bottom line. Planning for Big Investments:Using real-world examples from Aaron Overhead Doors, Ryan shares insights into making large business investments, even when they temporarily strain profitability. He emphasizes the value of staying the course when plans are well-thought-out, while also recognizing when adjustments may be necessary. Employee Efficiency and Cross-Training:Ryan highlights how cross-training employees and fostering flexibility in roles have contributed to business growth. Learn how to maximize team efficiency and create a culture that embraces adaptability. Presenting the Plan to Your Team:Learn how to involve your team in the strategic planning process to build alignment and enthusiasm. Ryan shares tips on presenting goals, breaking down key metrics, and showing employees the bigger picture of the business's financial health and objectives. Final Thoughts and Thanksgiving Message:Ryan wraps up the episode with a reminder about the importance of reevaluating your business strategies and planning for the future. He encourages listeners to reach out with questions and take advantage of resources like the Virtual Door Dealer Conference for even more guidance. Takeaways: Strategic planning is critical for sustainable growth. Analyze trends, set realistic goals, and evaluate your resources. Invest in your business with confidence and adapt when necessary. Engage your team to foster alignment and accountability. Don't miss this deep dive into business strategy and practical planning tips for the year ahead. Connect with Ryan for more insights and tools to help your business thrive in 2025! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this powerful chapter of Ryan's personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives into the pivotal moments that brought Ryan face-to-face with faith and redemption, setting him on a new course toward self-betterment and a deeper purpose in life. Confronting the Darkest Moments Ryan reflects on the lows that pushed him to re-evaluate his direction, recounting a breaking point when he faced violence, betrayal, and a total loss of security. In this raw segment, he opens up about what it took to begin questioning his path and the initial steps he took to distance himself from harmful influences. Through these revelations, Ryan invites listeners to explore how sometimes hitting rock bottom can be the turning point that leads to healing. A Life-Altering Encounter with Faith In a life-changing encounter, Ryan describes his journey from skepticism to faith. He shares the pivotal moment when he turned to God, challenging his previous doubts and beginning a new spiritual path. For Ryan, this spiritual awakening was a profound shift, bringing a sense of inner peace and fulfillment he hadn't known. He shares what it meant to let go of control and to trust in something bigger than himself, a process that wasn't easy but ultimately paved the way for a complete transformation. Embracing Responsibility and Newfound Purpose Reaching out to those he had once influenced negatively, Ryan took responsibility for his past actions by apologizing and offering guidance. He shares how this act of accountability not only healed past wounds but also allowed him to reconnect with people in meaningful ways. Ryan's story emphasizes the power of owning one's mistakes and the role it can play in building a better, purpose-driven life. Reflections on Faith, Family, and Service With newfound clarity, Ryan discusses how his faith journey has transformed the way he approaches relationships, family, and his role as a business owner. Now, his mission goes beyond just running a business; it's about making a positive impact and supporting others on their journeys. Ryan extends an invitation to listeners, welcoming them to explore faith, purpose, and community. Ryan's Message to Listeners: An Open Invitation Ryan closes this heartfelt episode by inviting listeners to connect with him. Whether you're facing personal challenges or simply curious about finding purpose, Ryan offers to chat, share advice, or just listen. He emphasizes that he's here to support anyone who needs it, regardless of background or beliefs, and to help others find peace, purpose, and hope. This episode serves as a powerful reminder that it's never too late to change, and sometimes the hardest parts of our journey can lead to the most rewarding transformations. Ryan's message of faith, redemption, and responsibility offers a source of hope and inspiration for anyone struggling or seeking more in life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan's story is a powerful testament to the dangers of bad choices and the possibility of redemption. This episode is not only a raw account of addiction and survival but also a reminder that even in the darkest moments, change is possible. Dropping Out of High School and Falling into the Wrong Crowd Ryan starts this episode by reflecting on the moment he dropped out of high school and how it marked the beginning of a downward spiral. After moving back to his hometown, Ryan describes how he began associating with people who introduced him to drugs, particularly opioids, which would later play a significant role in his struggles. His story provides an honest look at how falling into the wrong crowd can lead to poor decisions and dangerous paths. The Drug-Dealing Lifestyle and Addiction Ryan then goes deeper into his involvement in drug dealing, recounting how he was introduced to selling drugs by a new acquaintance. He shares his experiences of being exposed to substances like ecstasy, meth, and ketamine (Special K). Throughout this period, Ryan lived a life of constant partying, underground raves, and the growing dangers that came with the drug trade. This section highlights the chaotic and unpredictable nature of addiction and how it led him to moments of desperation. The Turning Point: A Brush with Death and a Moment of Reflection The pivotal moment in this episode comes when Ryan recounts a life-threatening encounter involving a potential confrontation with armed individuals. Faced with the possibility of killing or being killed, Ryan begins to realize the gravity of his situation. This moment becomes a significant turning point in his journey, leading him to question the life he's been living and consider making a change. Dealing with the Consequences of Bad Decisions Ryan also discusses how his choices led to losing trust, getting involved with dangerous people, and feeling isolated from his loved ones. He opens up about how pride and ego played a role in pushing him deeper into the lifestyle and the regret that came with these decisions. This segment is a reflective account of the emotional toll that addiction and crime can have on one's mental health and relationships. A Glimpse of Hope: Small Miracles and Signs of Change Towards the end of the episode, Ryan hints at the “small miracle” that occurred in his life during this chaotic period, setting the stage for the next part of his story. This section provides a glimmer of hope and serves as a reminder that even in the darkest moments, there can be light and the opportunity for redemption. Final Thoughts: Overcoming the Darkest Times This episode is not just a personal story—it's a lesson in overcoming adversity. Whether you're dealing with addiction, bad influences, or simply need inspiration to make a change, Ryan's journey in this episode of Torsion Talk serves as a raw, honest reminder that even the hardest paths can lead to growth and transformation. Make sure to tune in to the next part of the series as Ryan shares how he started rebuilding his life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss out—registration links are included in the episode description! Ryan also reveals plans for The Summit in Puerto Rico, a workation combining life-changing content, industry insights, and unforgettable experiences like salsa dancing, catamaran rides, and networking with fellow garage door professionals. Later in the episode, Ryan dives into a controversial topic regarding recent changes in the ownership of key industry Facebook groups. He shares his concerns about unethical business practices affecting the garage door industry and the impact of manipulation in digital spaces like Google Business Profiles. If you're a garage door dealer, this is a must-listen for staying informed about these ongoing challenges. Ryan also welcomes special guest Robert Quarantello, a teacher-turned-garage door entrepreneur, to discuss his journey from education to building his own garage door business and online training school. Robert shares how he offers free garage door repair lessons, his thoughts on paid advertising, and the challenges he's faced in the industry. The conversation explores business growth, transparency, and why taking risks and staying true to your values matter more than ever. Major Announcements: Virtual Door Dealer Conference and The Summit in Puerto Rico updates. Unveiling Industry Concerns: Ryan discusses ethical challenges in the garage door industry. Meet Robert Quarantello: Robert shares his story from teacher to garage door business owner. Lessons from Failure and Growth: Insights into building a strong foundation for long-term success. Stay tuned for an honest conversation about navigating the industry, growing your business, and staying true to your mission! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Learn more about Robert Quarantello and Strongman Garage Doors at: https://strongmangaragedoors.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the first part of a multi-episode series where Ryan dives into the real-life experiences that shaped his character and drive. If you're a parent, dealing with addiction, or just looking to hear a raw story of perseverance, this episode is for you. Ryan sets the stage with early childhood memories, moving through the difficult times, and revealing how he coped with life's struggles. He talks about the ups and downs of growing up, from fighting battles with others and himself to the struggle of fitting in and finding his identity. Be sure to listen to this episode if you're looking for real talk about the highs and lows of life and business. This is just the beginning – buckle up for a journey of truth and lessons learned. Introduction: Ryan shares his intentions for this personal series and sets the tone for what to expect in the upcoming episodes. Early Childhood: Growing up in a small town, Ryan talks about his experiences with poverty, moving homes, and encountering physical and emotional pain. Middle School Struggles: How ADHD and learning challenges shaped his school experience, leading to insecurity and frustration. High School Chaos: Fighting, unhealthy habits, and the constant struggle to fit in as Ryan's inner turmoil grows. Rebellion and Rock Bottom: Dropping out of high school, engaging in risky behaviors, and feeling lost. Closing Thoughts: Setting up the rest of the series and a preview of what's to come in the next episodes. Get ready for an emotional ride as Ryan digs deep into his past and explores the experiences that have made him the person he is today. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pricing, and how businesses can prepare for the uncertain months ahead. If you're a home service business owner, this episode is packed with actionable insights to help navigate the current economic challenges. Introduction and Guest Welcome Ryan opens the podcast with a friendly chat about current events and introduces his guest, Brian Buckalew, from Majestic Steel. Port Closures and Their Potential Impact Ryan and Brian discuss the looming port closures, their impact on the steel industry, and how they could affect the garage door market in the months ahead. Global Steel Market and China's Role Brian sheds light on China's steel market struggles, overproduction, and the influx of foreign steel in the U.S. Learn why this dynamic is a critical factor in domestic pricing. Tariffs and Trade Policies Explained The conversation shifts to the anticipation of new tariffs, their roots in current trade policies, and the implications for the garage door industry. The U.S. Steel and Nippon Steel Acquisition Brian provides insights into the potential acquisition of U.S. Steel by Japan's Nippon Steel and what it could mean for domestic steel production, pricing, and the economy. Industry Consolidation and Future Outlook Explore the consolidation trend in the steel and garage door industries. Ryan and Brian discuss what fewer players and increased production mean for prices and market dynamics. Demand Uncertainty and the Election's Impact Brian touches on market uncertainties, particularly around the upcoming election, and how demand may shift based on economic policies and interest rates. Current Steel Pricing Compared to Pre-COVID A detailed analysis of current galvanized steel prices and how they compare to pre-COVID rates. Brian explains how this impacts manufacturers and, ultimately, dealers and end-users. Preparing Your Business for Uncertain Times Ryan and Brian discuss strategies for garage door businesses, including staying conservative with investments, keeping an eye on key economic indicators, and how to maintain flexibility. Working with Manufacturers for Better Pricing Ryan delves into the importance of negotiating with manufacturers and using cost models to ensure pricing aligns with market realities. Navigating Supply Chain Disruptions Learn how to adapt to supply chain challenges, including potential gas shortages and port shutdowns, and the steps businesses can take to adjust pricing and operations accordingly. Final Thoughts and Key Takeaways Ryan wraps up the conversation with his key takeaways, emphasizing respectful negotiations with suppliers, focusing on customer experience, and preparing for the economic shifts ahead. Join this episode for expert advice and insider information to help your business stay ahead in a fluctuating market. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you're new to the business or an experienced owner, these takeaways could save you from making the same mistakes. Stick around for the plus one lesson at the end, and learn how juggling too many projects can impact your growth. Intro and Football Victory Story Ryan kicks off the episode with a personal update on his weekend football victory and how leadership in sports translates to business. Mistake #1: Rushing the Hiring Process Ryan dives into his first mistake – not doing due diligence when hiring. Learn why slowing down and thoroughly vetting candidates is crucial. Mistake #2: Avoiding Industry Insiders Ryan shares why hiring outside the industry brought more professionalism and trust to his business, cutting down on theft and bad habits. Mistake #3: Delaying Leadership Development Discover why Ryan wishes he had invested in leadership development sooner and how it's impacted his team's growth and cohesion. Mistake #4: Prioritizing Door Sales Over Service Ryan reflects on why focusing too much on door installations led to more overhead and stress, and how a service-first approach would have brought in better cash flow. Mistake #5: Starting a Commercial Department Too Early Ryan explains why his early foray into commercial garage doors was a mistake, and how it negatively impacted cash flow. Mistake #6: Ignoring Financial Micromanagement Get Ryan's take on the importance of scrutinizing every financial detail, from vendor invoices to expenses, and why it's key to business success. Mistake #7: Waiting to Create SOPs Find out why creating Standard Operating Procedures earlier would have streamlined operations and improved training for new hires. Mistake #8: Risky Growth Decisions Ryan shares his experience taking big risks for the sake of growth and why a more measured approach would have been better. Mistake #9: Focusing on Revenue Over Profit Why chasing revenue can hurt your bottom line, and how focusing on net profit helps sustain long-term success. Mistake #10: Waiting Too Long to Stand Out Learn how Ryan's decision to differentiate his business from competitors by focusing on high-end projects helped shape his company's future. Plus One: Starting Too Many Things Ryan's final lesson on juggling multiple projects, how it spread him too thin, and why you should focus on fewer, high-impact initiatives. Closing Thoughts and Upcoming Events Ryan wraps up the episode with reflections on the lessons learned and teases upcoming events like the Virtual Door Dealer Conference. Tune in to this insightful episode to learn from Ryan's mistakes and make better decisions in your home service business. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market. Introduction & Updates Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models. Virtual Door Dealer Conference Details Ryan provides more information about the Virtual Door Dealer Conference, explaining how it's designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees. Garage Door Summit 2024 Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content. Marketing Insights – The Power of AdWords Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords' pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads. Interview with Jesse Yeomans – Star City Garage Doors Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results. Jesse's Leadership and Operational Challenges Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way. Running a Garage Door Business in a Rural Market Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks. The Changing Garage Door Industry Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business. Star City's Future and Goals Jesse shares Star City Garage Doors' growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction. Closing Thoughts and Takeaways Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work. This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration! You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan discusses the challenges of navigating business during uncertain times. From political tensions and economic shifts to team dynamics, he offers strategies on staying resilient, maintaining focus, and pushing through adversity. Learn how to manage your team, enhance marketing, and prepare for the future while keeping a balanced mindset. Whether facing a downturn or preparing for growth, this episode provides practical advice to help you weather the storm and stay ahead in the home service industry. Introduction and the Importance of Breathing Ryan opens with a reminder to breathe amidst the chaos, discussing the current economic climate and its impact on businesses. The State of the Economy and Consumer Confidence Ryan explores consumer confidence, real estate shifts, and potential effects of interest rate changes. Steel Market and Recession Indicators Ryan shares data from the steel industry and potential recession signals, discussing their impact on home services. Managing Employees During Uncertainty Ryan talks about handling employee raises, turnover, and maintaining morale during a downturn. Political Impact on Business Ryan discusses how elections historically affect business sales cycles and offers tips for managing during this time. Handling Slow Periods and Team Performance Ryan shares strategies for keeping your team motivated and improving operations during slower periods. Core Values, Mission, and Vision Alignment Ryan highlights the importance of core values and mission alignment during tough times for consistent decision-making. Leadership Development and Training Ryan explains how to use downtime to invest in leadership growth and training within your organization. Private Equity Influence and Retaining Talent Ryan offers advice on retaining top talent amid private equity influence and competitive offers. Accountability and Attention to Detail Ryan stresses the importance of maintaining accountability and detail during slower periods. Marketing Strategy and 2025 Planning Ryan shares how to start planning for 2025 by analyzing growth areas, marketing efforts, and team operations. Building Team Camaraderie Ryan discusses the value of informal gatherings like Taco Tuesdays to build camaraderie during downtime. Final Thoughts: Stay Focused, Stay Resilient Ryan encourages listeners to stay focused and resilient, offering advice on pushing through tough times and preparing for the future. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
Join Ryan, the host of Torsion Talk, as he dives deep into the top 10 strategies that have driven his success in the home service industry. Whether you're a seasoned professional or just starting, these insights will guide you toward building a thriving business with a solid team. Tune in for practical advice, personal experiences, and actionable steps that will help you elevate your leadership, improve your team's performance, and ultimately achieve your business goals. This episode is packed with valuable content, so grab a pen and paper, and let's get started! Introduction Ryan kicks off the episode with an enthusiastic welcome, sharing his excitement about the 10 powerful strategies that have propelled his business to new heights. He emphasizes the importance of constant learning and the desire to grow as a leader. Invest in Yourself Ryan discusses the critical first step: investing in yourself. From reading books to finding a mentor, this segment highlights the necessity of self-development in becoming a better leader and pushing your business forward. Focus on the Details Drawing parallels from his experience in coaching football, Ryan explains how paying attention to the small details can lead to excellence in every aspect of your business. He shares practical examples of how focusing on details impacts team performance and customer satisfaction. Always Be Coaching Ryan emphasizes the importance of continuous coaching and development of your team. He shares his approach to utilizing external resources and the value of personal involvement in team development. Live by Your Core Values Learn how to establish and enforce core values that drive decision-making and team behavior. Ryan explains the transformative power of core values in shaping a cohesive and motivated team. Regular Communication with Your Team Ryan outlines the benefits of daily huddles and constant communication within the team. He shares how these practices help align everyone's efforts and solve problems quickly, leading to a smoother operation. Accountability for Everything In this segment, Ryan discusses the importance of holding everyone accountable swiftly and fairly. He provides tips on addressing issues promptly to maintain a high standard of quality and performance in your business. Effective Marketing Strategies Ryan dives into the essentials of marketing, from the importance of SEO and pay-per-click campaigns to reputation management. He shares insights on how to optimize marketing efforts to reach your ideal customers effectively. Building Your Brand This section covers the significance of tailoring your brand and marketing strategy to attract your ideal customer. Ryan explains how a focused approach can set your business apart in a competitive market. Understanding Your Financials Ryan stresses the need for a strong grasp of your financials and having someone to hold you accountable. He talks about the importance of making informed decisions based on financial data. Taking Time Off to Recharge and Innovate In the final segment, Ryan highlights the importance of stepping away from the business to recharge and gain new perspectives. He shares personal stories about how taking time off has led to some of his best business ideas. Closing Thoughts Ryan wraps up the episode by encouraging listeners to implement these 10 strategies to grow their business the right way. He also shares his commitment to maintaining mental, emotional, and physical health and how these principles have played a vital role in his success. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of the Torsion Talk podcast, Ryan Lucia delves into the critical role of leadership in driving business success. Drawing from his personal experiences, Ryan emphasizes that leadership is the most significant factor in his business, surpassing even marketing and sales. He shares insights on how being a proactive, inspiring leader can lead to a thriving business, regardless of external challenges like economic downturns or market fluctuations. Ryan also reflects on the journey of starting a business, the sacrifices involved, and the importance of staying connected with your team. He discusses the impact of leadership on team morale and how a leader's actions and decisions can inspire or demotivate their employees. With practical examples, Ryan explores the difference between proactive and reactive leadership, offering tips on how to keep your team motivated and aligned with the company's vision and goals. The episode is packed with valuable advice on how to continuously grow as a leader, invest in personal development, and create an environment where your team can thrive. Whether you're a seasoned business owner or just starting, this episode will inspire you to take your leadership skills to the next level. Introduction and Importance of Leadership Ryan kicks off the episode by emphasizing that leadership is the most critical aspect of business success, even more important than marketing or sales. The Journey of Starting a Business Ryan reflects on his journey of starting a business, the sacrifices involved, and how leadership played a crucial role in overcoming challenges. Proactive vs. Reactive Leadership Ryan discusses the importance of being a proactive leader, sharing examples of how proactive leadership can prevent issues before they arise and keep the team motivated. Inspiring vs. Motivating Your Team Ryan explains the difference between motivation and inspiration, highlighting the leader's role in inspiring their team through vision, mission, and core values. The Impact of Leadership on Team Morale Ryan shares stories of how leadership decisions can either positively or negatively impact team morale, stressing the importance of being present and approachable as a leader. Personal Development as a Leader Ryan talks about the importance of continuous personal development as a leader, including reading, mentorship, and investing in business coaching. Practical Tips for Improving Leadership Skills Ryan offers practical tips on how to improve as a leader, including setting milestones, being accessible to your team, and creating a plan for leadership development. Final Thoughts and Upcoming Events Ryan wraps up with a call to action for business owners to invest in their leadership skills and announces the upcoming Garage Door Summit in Puerto Rico, March 2025, featuring keynote speaker Willie Robertson. This episode is a must-listen for anyone looking to elevate their leadership skills and drive their business to new heights. Tune in to gain insights that can transform your approach to leadership and, in turn, your business! Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of the Torsion Talk podcast, host Ryan Lucia meets with Kathy Nielsen, an expert in the home services industry, known for her expertise in systems and processes. Kathy, also known as "The Chicken Lady," talks about her journey from managing an HVAC company to building a successful consulting business. Her firm helps service-based companies optimize operations, particularly through software like ServiceTitan and QuickBooks. Summit and Sales Training Announcements Ryan highlights the upcoming Puerto Rico Summit, a must-attend event for business owners looking to improve their operations. He also discusses the benefits of their sales training sessions, which focus on ethical and consultative selling techniques. Meet Kathy Nielsen: Systems and Processes Expert Kathy Nielsen shares her journey from the HVAC industry to consulting, where she now helps service companies streamline their operations. Her expertise in business processes and software tools like ServiceTitan and QuickBooks has made her a trusted industry advisor. The Role of SOPs (Standard Operating Procedures) Kathy explains the importance of clear, consistent Standard Operating Procedures (SOPs) for smooth daily operations, especially in small businesses. She offers practical tips for developing SOPs that are effective and easy to follow. Maximizing Software Efficiency Kathy provides insights into how businesses can better utilize software like ServiceTitan and QuickBooks to manage data more effectively and streamline operations. She shares advice on setting up business units and dashboards to gain actionable insights and improve decision-making. Improving Dispatch and Communication Kathy discusses best practices for setting up an efficient dispatch system, tailored to different business sizes. She emphasizes the importance of separating the roles of Customer Service Representatives (CSRs) and Dispatch Service Representatives (DSRs) to improve customer service and operational efficiency. Kathy also shares strategies for enhancing communication between field and office staff, boosting overall business performance. Conclusion Ryan wraps up the episode by reflecting on the valuable insights shared by Kathy. This episode is full of actionable advice for business owners looking to improve communication, systems, and processes. Don't miss out on these insights, and be sure to secure your spot at the Puerto Rico Summit! Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of the Torsion Talk podcast, Ryan Lucia delves into a critical yet often overlooked element of business success: internal communication etiquette. Effective internal communication is essential for avoiding inefficiencies, reducing costs, improving morale, and fostering company growth. Ryan shares valuable insights and practical strategies to help business owners and team leaders optimize their internal communication processes. Introduction: The Role of Internal Communication Ryan kicks off the episode by emphasizing the importance of internal communication. He explains how every business activity starts with clear communication, from sharing the company's vision to setting guidelines and delegating tasks. Without effective communication, businesses risk inefficiencies and misunderstandings that can derail progress. Ryan draws from his experiences to illustrate how rushed or unclear communication can lead to significant problems. Core Principles of Effective Communication Ryan outlines the key principles of effective internal communication: Clarity and Precision: Clear and concise communication is essential. Avoiding jargon and ambiguous language helps prevent misunderstandings. Consistency: Consistent messaging across all levels of the organization is crucial. Regular updates and check-ins keep everyone aligned and accountable. Accessibility: Ensuring that information is easily accessible to all employees through centralized platforms is key to maintaining organization-wide clarity. Tools and Technologies for Enhanced Communication Ryan explores various tools and technologies that can improve internal communication: Email: Best practices include using clear subject lines and setting expectations for response times. Ryan suggests using email to differentiate between urgent and non-urgent matters. Instant Messaging: Ryan advocates for using apps like Slack for internal communication, which offer real-time interaction and organization through channels for specific topics or teams. Project Management Tools: Tools like Asana and Trello are invaluable for tracking projects, setting deadlines, and keeping everyone on the same page. Video Conferencing: Ryan highlights the importance of video conferencing for meetings, especially for remote or field staff, to maintain engagement and effective communication. Best Practices for Communication Protocols Ryan provides practical tips for establishing effective communication protocols: Clear Protocols: Set guidelines for different types of communication, such as when to use emails, instant messaging, or phone calls. Regular Updates and Check-Ins: Ryan underscores the need for regular team meetings and one-on-ones to maintain effective communication and ensure feedback loops are active. Documentation and Record keeping: Maintaining records of decisions, discussions, and action items helps keep everyone informed and accountable. Training and Development Ryan discusses the importance of training employees on communication tools and etiquette. He encourages continuous learning and improvement, ensuring that both office and field staff are well-equipped to communicate effectively. Conclusion: Empowering Business Growth Through Communication Ryan concludes the episode by reiterating the power of effective internal communication in driving business success. He offers listeners a free Standard Operating Procedure (SOP) on internal communication and invites them to connect with him on Facebook for more resources. Ryan also promotes an upcoming summit in Puerto Rico, encouraging listeners to attend for further learning and networking opportunities. This episode is filled with actionable advice and insights that can help any business enhance its internal communication and overall efficiency. Tune in to discover how you can implement these strategies in your own organization!
In this episode of Torsion Talk, Ryan discusses the importance of customer retention for businesses, emphasizing that it's a key factor for growth and success. He shares his plan to improve customer retention. Key Highlights: Annual Membership Loyalty Point System Referral Program Personalized Service Reminders Exclusive Access to Personalized Service Reminders VIP Customer Support Line Birthday/Anniversary Discounts Discounted Upgrades for Members Customer Appreciation Events Educational Workshops & Webinars Tune in to this comprehensive episode to learn about the different strategies to enhance customer engagement, foster loyalty, and strengthen the bond with customers. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
Episode Overview: In this episode, Ryan shares his experiences and insights from a recent digital agency summit in Mexico. He emphasizes the importance of building a team of leaders, sharing how this strategy has significantly benefited his business. Ryan also discusses several controversial political topics, expressing skepticism about official narratives and critiquing both major political parties in the United States. Key Topics Covered: Digital Agency Summit in Mexico: Ryan shares his learnings from the summit, focusing on AI and leadership development. He highlights the impact of fostering a team of leaders on business success. Political Controversies: Ryan discusses the recent attempted assassination of President Trump, questioning the official narrative. He expresses disillusionment with both the Democrat and Republican parties, citing deviations from their core values. Legal Issues and Presidential Debates: Discussion on former President Trump's ongoing legal battles and the significant resources he has expended. Analysis of the recent presidential debates and a shooting incident at one of Trump's rallies. American Politics and Potential Solutions: Ryan critiques the current state of American politics, suggesting term limits for Congress and reducing the size of the government. He emphasizes the importance of focusing on business strategies during election seasons without succumbing to fear. Listen to this insightful episode to gain a deeper understanding of the intersections between leadership, politics, and business strategies.Stay tuned for future episodes where Ryan will continue to share valuable tips and insights. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan dives into the essential financial aspects for small to medium-sized garage door companies. With a focus on education, Ryan shares valuable insights to help business owners optimize their operations, boost their sales, and achieve financial sustainability. Key Highlights: 1. Business Updates and Sales Training 2. Implementing Financial Systems for Startups 3. Understanding Profit and Loss Statements 4. Seasonality, Marketing, and Profit Margins 5. Effective Pricing and Benchmarking Strategies 6. Basics of Balance Sheet and Cash Flow Statement 7. Evaluating Cash Flows and Managing Inventory 8. Efficient Inventory Management and Payment 9. Startup Loans and Lines of Credit Strategies 10. Business Loans, Growth, and Leadership Tune in to this comprehensive episode to gain valuable insights into financial management, marketing strategies, and effective business practices. Whether you're starting a new business or looking to optimize your current operations, Ryan's advice will help you achieve your goals and drive growth. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In this episode, Ryan and Cory Holley from Vidor Garage Doors delve into the intricacies of the garage door industry, sharing their unique experiences and insights. They discuss the innovative features of Vidor's products, particularly the low-maintenance composite doors and their customization options. The conversation covers the importance of customer service, effective communication, and the strategic use of social media marketing. Highlights include: Maintenance tips and customization options for Vidor composite doors. Challenges and strategies for selling specialized garage doors in different regions. The logistics of product distribution and ensuring undamaged deliveries. The crucial role of customer service and communication in building client satisfaction. Future collaboration plans between Ryan and Cory. Tune in to learn more about these expert strategies and the evolving landscape of the garage door market. **About Vidor Garage Doors:Vidor Garage Doors is a premium garage door manufacturer known for its innovative and artistic approach to garage door design. Believing that a garage door is a crucial element of a home's aesthetic, Vidor offers a wide range of customizable options, including various panel styles, colors, and finishes. Their collections, such as the Steel Carriage House and Authentic Wood series, are designed to enhance the value and sophistication of any home. Vidor's commitment to quality and customization ensures that each door is unique and tailored to the customer's vision. Find Cory Holley of Vidor Garage Doors at: https://www.linkedin.com/in/cory-holley-74329314/ https://www.vidordoor.com/ https://www.instagram.com/vidorgaragedoor/ https://www.facebook.com/vidorgaragedoor Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In this episode of The Torsion Talk Podcast, Ryan continues his series geared toward starting a garage door business. This episode is focused on marketing and he shares insights on starting and growing a garage door company, emphasizing the importance of understanding the product, managing finances, and building a strong brand. He also discussed the process of naming a company, choosing a suitable domain name, and creating a simple, clean logo design. Additionally, he highlighted the significance of establishing a consistent brand image across social media platforms, utilizing various communication channels, and setting up and verifying a Google business profile. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In this episode of Torsion Talk, Season 8, Episode 67, host Ryan kicks off a new multi-part series dedicated to guiding aspiring entrepreneurs through the essential steps of starting a garage door company. Drawing from his extensive business experience, Ryan provides practical advice and strategic insights to help listeners navigate the challenges of launching and growing a successful business. Key Highlights: Launching the Garage Door Company Startup Series: Ryan introduces a new series aimed at educating entrepreneurs on starting a garage door company, emphasizing the importance of strategic planning and education. He announces the creation of Garage Door University to provide further training and networking opportunities, along with a financing plan to make these resources more accessible. Financial Sustainability and Sales Projections: The discussion highlights the critical importance of financial sustainability, advising business owners to focus on personal financial well-being and realistic sales projections. Effective Branding Strategies: Ryan delves into branding, advising on the creation of a simple yet effective logo, the importance of conducting a trademark search, and the benefits of a professional presentation. He suggests starting with a strong logo and brand colors before building a comprehensive website. Cost Management and Expense Control: The episode covers strategies for minimizing startup costs and managing expenses effectively, including understanding insurance coverage, registering the business correctly, and maintaining low monthly expenses. Ryan also stresses the importance of job costing and establishing a reasonable commission structure. Understanding Gross Profit Margins: Ryan explains the concept of gross profit margins, providing practical examples of how to calculate and apply these margins in real-world scenarios. He underscores the necessity of understanding and using the term ‘margin' in financial calculations. Client Acquisition Strategies: Various strategies for acquiring new clients are discussed, including door-knocking, networking groups, yard signs, direct mail, and social media marketing. Ryan highlights alternative methods to stand out on platforms like Yelp and shares a special offer on yard signs from his friend, David. Sales Strategy and Software Recommendations: Ryan outlines his sales strategy, emphasizing the importance of social media marketing, testimonial videos, and a structured sales plan. He recommends software tools such as Jobber for business management and Monday.com for CRM, along with automated systems for lead outreach. Small Business Sales Plan and Finance Management: The episode covers the essentials of a well-thought-out sales plan, including non-pushy sales training, client packages, and effective cash flow management. Ryan advises on opening multiple checking and savings accounts, setting up net 30 terms, and creating a profit account for large profits. Professionalism and Effective Hiring: Ryan emphasizes the importance of using professional emails, maintaining separate business and personal finances, and managing inventory levels. He also highlights the need for early recruitment, focusing on hiring the right installer and office person who fit the company's culture. Networking and Core Values: The importance of strong networking groups and the development of a vision, mission statement, and core values are discussed. Ryan encourages creative brainstorming to develop these elements and offers his assistance in the process. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://markinuity.com/ Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
Join host Ryan as he engages in a deeply informative discussion with Jim McGrath and Selena Belvin on this episode of Torsion Talk. Focused on the Vertical Lift Outreach (VLO), this conversation sheds light on the organization's strategic evolution, community impact, and the collective efforts to support the garage door industry through various initiatives. Ryan, Jim, and Selena explore the importance of community involvement, the challenges and achievements of VLO, and how their efforts are shaping the support systems within the industry. This episode is designed to educate listeners about the critical work of VLO and inspire engagement and support from the wider community. This episode not only highlights strategic business planning and community engagement but also delves into personal stories that underscore the importance of community support and proactive leadership in the garage door industry. For more information or to make a contribution, visit: https://www.vlocares.org/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
Join us for a new episode of Torsion Talk, featuring a dynamic conversation between Ryan and guest Jasmin Capo, of Top Notch Garage Doors. They explore the essentials of crafting a strong personal brand, tackling entrepreneurial challenges, and optimizing social media for business growth. Hear Jasmin discuss her journey in developing a transparent and resonant brand using social media, alongside candid discussions on expanding her business and maintaining a healthy balance between work and personal life. This episode is filled with practical advice and real-life experiences, providing valuable guidance for entrepreneurs and industry professionals looking to navigate their own paths to success. Whether you're looking to enhance your branding efforts or find encouragement in the stories of like-minded professionals, this discussion offers relevant and engaging content. **Key Highlights:** 1. **Sales Training Innovations:** - Ryan announces the resumption of his door sales training, now streamlined into a one-day format to enhance efficiency without losing impact. The upcoming sessions are set to focus on technology sales and new door sales training. 2. **Summit Plans and Entrepreneurial Insights:** - Exciting plans for a GDU summit in Puerto Rico in March 2025 are revealed, alongside discussions about potential guest speakers who have transformed challenges into multi-million dollar opportunities. 3. **Jasmin Capo's Branding Journey:** - Jasmin shares her success in building a resonant brand around her garage door business, emphasizing the strategic use of social media and the importance of vulnerability and transparency in connecting with customers. 4. **Facing Business Challenges:** - Jasmin discusses the hurdles of managing cash flow and transitioning from subcontractors to hourly employees, highlighting her proactive strategies to align with her company's values and improve profitability. 5. **Focus on New Construction and Repairs:** - The conversation shifts to the importance of building relationships with builders and the viability of their businesses despite potential market fluctuations. 6. **Personal Growth and Expansion:** - Jasmin and Ryan explore the significance of personal development, self-care, and having a long-term vision for sustainable business growth and personal well-being. 7. **Navigating Homeownership and Economic Challenges:** - Jasmin shares her recent experience buying a new home amid economic uncertainties, while Ryan opens up about his challenges with government policies and the IRS. 8. **Leveraging Social Media for Business Growth:** - The duo discusses strategies for enhancing social media presence, with Jasmin advising on the benefits of having an in-house social media expert and a targeted content strategy. This episode is a must-listen for anyone in the garage door industry or those interested in authentic entrepreneurship. About Jasmin: CEO Jasmin Capo has been in the garage door industry for over seven years. She graduated from The University of Houston-Downtown with a Bachelor's Degree in General Business and a minor in Small Business Management. Jasmin also founded "Houston Women in Construction." an organization that is dedicated to helping small business owners grow their businesses. Proceeds are placed into a scholarship fund for women who are currently studying construction. Find Jasmin at: https://www.instagram.com/thegaragedoorgirl_/ https://www.facebook.com/tngdoors https://tngdoors.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
**About This Episode:** Join Ryan on a special birthday edition of the Torsion Talk Podcast as he delves into a series of thought-provoking discussions and personal reflections that highlight the journey of personal and professional growth. From retirement plans and financial ambitions to impactful community support and leadership values, this episode is packed with inspiring insights and actionable advice. Key Highlights: Birthday Reflections and Career Outlook: Ryan kicks off the podcast with reflections on his birthday and shares his future career plans, including a look at the next 11 years and his vision for retirement. Sales Training Experiment: Ryan recounts a recent sales training experiment designed to challenge conventional thinking about customer behavior, celebrating its success and the insights gained. Income Multiplication Thought Experiment: A fascinating discussion where Ryan leads the team through a thought experiment about income multiplication, revealing shifts in perspective from personal indulgence to generosity. Combating Poverty Mindset: Ryan addresses the common poverty mindset, urging a reevaluation of self-worth and pricing strategies to not only enhance personal gain but also contribute positively to society. Financial Goals and Giving Back: Ryan outlines his ambitious financial targets and discusses his plans to use his income to support others, emphasizing the importance of community and philanthropy. Support for Jackson's Family: Highlighting a personal cause, Ryan shares the story of Jackson, a 15-year-old boy battling cancer, and encourages support to help cover his treatment costs. Daily Challenges and Community Support: Ryan talks about the challenges of managing daily communication overload and the importance of community support, linking back to the fundraising efforts for Jackson. Leadership and Core Values: Insights into proactive leadership and the introduction of core values that guide his team's approach to business, emphasizing innovation, integrity, and community impact. Customer Service Philosophy: A deep dive into treating customers as 'heroes,' focusing on empathy, integrity, and exceptional service to create memorable experiences. Literary Insights and Celebrations: Ryan discusses his current readings and shares plans for his birthday celebration, providing a personal glimpse into his life outside the podcast. Tune into this enriching episode to gain valuable perspectives on leadership, personal growth, and the power of community impact. Whether you're a business leader or someone looking to make meaningful changes in your life and work, Ryan's stories and insights offer motivation and guidance for everyone. LINK TO DONATE TO JACKSON HERE Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In this episode of the Torsion Talk Podcast, Ryan dives into a wealth of topics ranging from leadership development to strategic rebranding, and from enhancing team engagement to navigating industry challenges. Join us as Ryan shares his firsthand experiences and actionable insights that have shaped his journey and propelled his business to new heights. Key Highlights: Leadership Development and Business Success: Ryan discusses the transformative impact of initiating a weekly development meeting that led to a 40% business increase. He emphasizes the power of proactive leadership and investing in team inspiration and decision-making capabilities. Rebranding to Markinuity: Reflecting on his media company's evolution, Ryan unveils the new brand identity, Markinuity. He discusses the thoughtful process behind the rebranding, focusing on aligning with core values and mission, and the challenges faced in naming the new entity. Enhancing Digital Experience Ryan talks about the beta testing of verifiedgaragedoorrepair.com, addressing the technical challenges and his proactive approach to improving user experiences. GDU 25 and Future Plans: Looking ahead, Ryan details the upcoming GDU 25 event in Puerto Rico, highlighting the strategic choice of location and his intentions to foster deeper connections and networking opportunities among attendees. Expo Experiences and Community Engagement: From attending a rooftop pool party to engaging discussions on the expo floor, Ryan recounts the vibrant atmosphere and networking dynamics of recent industry expos, emphasizing the value of being present and interactive in such environments. Support for Creativity and Business Integrity: Passionate about supporting the arts and maintaining high advertising standards, Ryan discusses his approach to backing creative talents and ensuring clear, effective communications in marketing strategies. Navigating Business Strategies and Industry Challenges: Ryan voices his concerns over new business strategies that could impact customer relationships and shares his strategies for addressing these challenges while continuing to prioritize product quality and customer satisfaction. Join us as we unpack these insights and more. Whether you're a budding entrepreneur or a seasoned business owner, there's a wealth of knowledge and inspiration waiting for you in this episode. Tune in to learn how strategic leadership and a clear vision can dramatically enhance your business landscape. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
Join Ryan in this insightful episode as he navigates through critical topics discussed in garage door industry Facebook groups. From the ongoing debate on repairing versus replacing parts to evaluating the business dynamics of subcontracting versus full-time employment, Ryan brings his expertise directly from social media discussions to our listeners. Key Topics Covered: Social Media Debates – Repair vs. Replace: Ryan reviews popular Facebook posts debating whether it's more beneficial to repair or replace malfunctioning garage door parts. He weighs in on the impact of each decision on customer trust and long-term business viability. Evaluating Employment Types: Subcontractor vs. Employee: Drawing from discussions in Facebook groups, Ryan explores the pros and cons of being a subcontractor as opposed to a W-2 employee in the garage door sector. He delves into financial stability, risk factors, and personal freedom associated with each. Company Policies: Time Off Requests and Payment Protocols: Reflecting on feedback and queries from Facebook, Ryan explains GDU's policies on handling time-off requests and payment methods. He discusses the necessity for clear, fair policies that support both company operations and employee needs. Strategic Business Management: Pricing and Marketing: Ryan shares insights from his own experiences and industry Facebook group discussions on effective pricing strategies and allocating marketing budgets to optimize advertising outcomes. Navigating Advertising Risks: Based on concerns raised in social media interactions, Ryan addresses the potential risks linked with specific advertising methods in the garage door industry, providing advice on avoiding common pitfalls and fraudulent schemes. Episode Highlights: Ryan's practical take on the frequent repair-or-replace scenarios discussed in industry Facebook groups. Detailed analysis of employment types tailored to real online discussions. Pro tips on managing the financial aspects of garage door business operations effectively. Stay engaged in the conversation! If you're grappling with similar issues in your business, apply these insights to refine your strategies. Don't forget to subscribe for more expert advice from the heart of the garage door community. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In this insightful episode, Ryan delves deep into the art and science of pricing strategies, sharing his valuable experiences and the pivotal shift towards catering to high-end clients in 2019. From Amazon's diversified profit strategies to the hands-on challenges of the garage door industry, Ryan covers a broad spectrum of business wisdom, emphasizing the critical importance of understanding business fundamentals, managing risks, and committing to quality for sustainable growth. **Highlights:** High-End Focus: Ryan's strategic pivot to serving high-end clients, enhancing staff quality and service offerings to justify premium pricing. Value-Based Pricing: The importance of pricing based on the value delivered rather than competitor pricing, ensuring businesses cover their costs while delivering exceptional service. Amazon's Profit Margins: A discussion on Amazon's low e-commerce profit margins contrasted with its lucrative AWS platform, highlighting the importance of diversification. Scaling and Risk Management: Insights into scaling businesses, using examples like Amazon and Zappos, and the necessity of having multiple revenue streams to mitigate risks. Garage Door Industry Dynamics: Ryan shares his personal journey and the challenges of lead generation and supply-demand dynamics in the garage door business. Quality and Pricing Strategy: The emphasis on using high-quality parts, charging more than cost, and the need to educate customers on the value of products and services. Financial Prudence: Urging financial wisdom, understanding pricing, and improving customer service and operational systems for overall business health and personal well-being. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
About this episode: In this week's episode, join Ryan, Amy, and Courtney as they delve into the whirlwind of activities and planning leading up to the much-anticipated Ida Expo. With an atmosphere charged with anticipation and excitement, the team shares their insider view on everything from speaker highlights to logistics, making it an episode you won't want to miss. Highlights: Expo Preparation: Learn about the record-breaking attendance numbers and the excitement around the educational sessions planned for April 23rd to 26th. Courtney shares her apprehension about an upcoming radio appearance, with Ryan offering reassurance and emphasizing the importance of fun and informative presentations. Star-Studded Lineup: The team expresses enthusiasm for securing Inky Johnson as the keynote speaker, alongside other notable experts like Jeff Barnett, Scott Telema, Claire Branch and Megan Likes, promising an event full of inspiration and insight. Event Logistics: From the Sahara's logistical puzzles to the array of educational and social events planned, dive into the meticulous planning that goes into making the expo a success. Registration and Planning: Courtney introduces online registration options at doors.org highlighting the importance of early sign-ups and the variety of packages available for attendees. Appreciation and Relationships: Ryan emphasizes the value of showing gratitude to suppliers and sponsors, underlining the foundational role they play in the industry and the significance of fostering strong relationships. Whether you're an attendee eagerly counting down the days or a member of the wider community curious about the buzz, this episode offers a treasure trove of insights into what makes the Ida Expo a landmark event Find the IDA at: Email: info@doors.org Registration: doors.org Call: 800-355-4IDA Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
About this episode: Leadership transcends conventional hierarchies. Join us in an enlightening session with Mike Michalowicz as we delve into the essence of transformative leadership. From adopting a web-like structure that fosters connection and collaboration to the art of aligning talents with tasks, this episode is a treasure trove for anyone looking to redefine their leadership approach. Mike shares wisdom from his book "ALL IN," illustrating how caring for your team and matching their strengths to roles can catapult your organization to new heights. Highlights: - Moving beyond the top-down structure to embrace a more interconnected, web-like organizational model. - The power of aligning individual talents with specific tasks for optimal team performance. - How great organizations benefit from adopting flexible, web-like structures that promote innovation and responsiveness. - The importance of nurturing employees so they can thrive, bringing their best selves to work. - Elevating team success through genuine care and effort, proving that the journey matters just as much as the outcome. https://www.instagram.com/mikemichalowicz/ https://www.facebook.com/MikeMichalowiczFanPage https://mikemichalowicz.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In this compelling episode, Ryan takes us on a journey through the evolution of a business leader, from the early startup days to steering the helm of a growing enterprise. He candidly discusses the challenges of transitioning from hands-on fieldwork to strategic office leadership, acknowledging the potential for friction and loss of rapport with long-standing employees. Ryan reflects on the importance of clear communication and setting the direction for his business, affirming that it is his vision that drives the company's future. With transparency, Ryan delves into the financial contrasts between his media agency and door company, shedding light on the critical nature of maintaining tight control over finances and the precariousness of marketing investments. He also tackles the tough decisions business owners face when it comes to employee performance and adaptability during critical transitions. In a heartfelt admission, Ryan voices concerns over the potential lowering of standards within his team and highlights the necessity of sustaining high expectations and embracing risk to achieve entrepreneurial success. He shares personal anecdotes about leadership styles, moving from a confrontational approach to one fostering accountability and relationship-building. Further, Ryan discusses the symbolism of luxury items like sports cars in celebrating business triumphs, while also pondering the balance between life's luxuries and necessities. He shares personal life lessons, including the pursuit of building a dream home and the implications of lifestyle choices on perception and societal norms. Lastly, Ryan touches on the essentiality of self-growth, recommending the book "Power of Wow" for its profound influence on his leadership approach, and concludes by inviting listeners to the upcoming Gdu summit, a prime event for leadership training. Whether you're a budding entrepreneur or an established business owner, this episode is rich with insights on leadership transformation, financial strategy, and the delicate balance between fulfilling dreams and managing reality. Tune in to gain valuable perspectives on navigating the intricate path of business growth and personal development. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
In the latest episode of our podcast, join Ryan as he recaps his insightful hardware tour in Belgium and beyond. Ryan and Pancake ventured into the heart of European manufacturing, visiting Quality Sets, a garage door hardware company that's revolutionizing the industry with just 10 employees and a fleet of robots. As Ryan continues to share their journey, learnings, and fun through YouTube, he reflects on the universal language of innovation and kindness, even when a translator app becomes your best friend. Don't miss out on the team's lively discussions, travel tales, and professional insights. Tune in to hear Ryan's firsthand account of his Belgium hardware tour, the joys of international travel, and the future of garage door manufacturing. Watch the YouTube series playlist: “Ryan and Pancake's Great European Adventure” where the goal is to drop three engaging videos a day! **Be sure to subscribe and follow their journey as they share daily videos of their explorations and professional encounters. #GarageDoorInnovation #RyanBelgiumTour #PodcastSummary** Ryan and Pancakes Great European Adventure: https://www.youtube.com/watch?v=bZkJF7ACAfM&list=PLRX1ioiWNIAjBT4lKRuZp_mNaaix5Auhx Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
Ever felt lost in the labyrinth of marketing agencies? Join Ryan Lucia in a revealing episode where he pulls back the curtain on the murky world of digital marketing. From the deceptive snares laid by agencies promising the moon, to the critical importance of holding the reins over your content and digital assets, Ryan doesn't hold back. Discover the bedrock principles of SEO success that most agencies won't tell you about, and learn why industry knowledge trumps local expertise every time. Ryan demystifies the SEO game, sharing insider knowledge on what truly works, and what's just smoke and mirrors. This episode isn't just a cautionary tale; it's a roadmap to navigating the digital marketing minefield with your assets intact. Ryan dives into the operational tactics of successful agencies, revealing why a mix of SEO and pay-per-click might be the secret sauce your business needs. Plus, get the lowdown on why original photos can skyrocket your website's appeal, directly from Google's playbook. Fed up with marketing myths and false promises? Ryan's candid advice and real-world insights offer a lifeline. Whether you're battling SEO confusion or wary of losing control to a sleek sales pitch, this episode is your guide to making informed, strategic decisions in the digital marketing arena. Listen now to transform your approach to marketing agencies and take control of your digital destiny. Your business—and your sanity—might just depend on it. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
Tune in to the latest episode of Torsion Talk as Ryan Lucia and Jen Rochford delve into the vital aspects of company culture, customer service, and hiring practices. From dissecting stories about empathetic customer service to sharing personal experiences, they highlight the importance of empathy, compassion, authenticity, and humility in employees. The discussion navigates through hiring challenges, workplace culture, and the significance of investing in employees who align with the company's values. Join them as they provide insightful guidance on fostering a strong workplace culture and hiring the right people for long-term success. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message
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