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3 episodes with Body Glove
2 episodes with Body Glove
2 episodes with Body Glove
2 episodes with Body Glove
This week, Annie Lederman takes a seat in The Wayback! ("Anniewood" podcast). A wild child born into a Quaker family in 80s/90s Philadelphia, Annie takes us on a deep dive into her many misadventures attending Quaker schools as a kid. Then her and Ryan bond over their shared experience of growing up as a twin. They also get into some late 80s nostalgia such as Body Glove, hypercolor clothing, Umbros and mesh half shirts. As a certified queen of youthful indiscretions, Annie also shares stories about getting body piercings at 14-years old, sneaking out of the house to go pool hopping with murderers, and what kids are really up to at Quaker summer camps and youth retreats. CATCH ME ON TOUR https://www.ryansickler.com/tour Madison, WI - Nov. 15th & 16th Portland, OR - Nov. 23rd Ft. Lauderdale, FL - Dec. 6th Tampa, FL - Dec. 7th Tempe, AZ - Dec. 20th and 21st SUBSCRIBE to my YouTube & turn notifications ON! https://youtube.com/@rsickler SUBSCRIBE TO MY PATREON, The HoneyDew with Y'all, where I Highlight the Lowlights with Y'all PLUS get audio and video of The HoneyDew a day early, ad-free at no additional cost! It's only $5/month! https://www.patreon.com/TheHoneyDew If you or someone you know has a story that has to be heard, please submit it to honeydewpodcast@gmail.com GET YOUR MERCH! https://shop.ryansickler.com/ http://ryansickler.com/ https://thehoneydewpodcast.com/ SUBSCRIBE TO THE CRABFEAST PODCAST https://podcasts.apple.com/us/podcast/the-crabfeast-with-ryan-sickler-and-jay-larson/id1452403187
There are only a handful of people on the planet with as much wave design experience as Cheyne Magnusson. He's part of an obsessed, laser-focused elite squad of wave designers - individuals who can take a multi-million dollar piece of equipment and shape waves. His journey started nearly a decade ago when he was at Body Glove and the boss asked, “what can we do with wave pools?” He went on to shape the wave program at Waco, create the Palm Springs Surf Club and now, as we learned, branch out into more new projects (spoiler alert, he names locations). We joined him in Palm Springs on location at the newly re-opened Palm Springs Surf Club.
Episode 544 is is brought to you by... Chase Bliss Stringjoy Use code: HUM to save 10% Support this channel on Patreon Want to send us mail? 60 Cycle Hum #615 9450 Mira Mesa Blvd. San Diego, CA 92126 LINK HERE FOR PHOTOS 00:00 MusTWANG 16:15 Thanks Patreon! 19:23 Oozeiphone 25:40 Is Ryan burned out? 45:18 We got mail from Adam Patrick Johnson of CoverBandConfidential 52:40 Body Glove 1:00:15 This week's music was sent by CJ Lukas of Chet and the Renegade and is called "Human Disease" **************************** 60CH on Patreon Buy Something with our affiliate links: Buy a Shirt Sweetwater zZounds Thomann Amazon Perfect Circuit Ebay Reverb Tour Gear Designs Patch Cables +++++++++++++++++++++ Social Media Stuff: Facebook Discord Instagram and Twitter @60cyclehum TikTok Hire us for Demos and other marketing opportunities #60cyclehum #guitar #guitars #shameflute
IIn today's episode, host Pete Moore sits down with Jeff Miller, the Chief Marketing Officer of RowHouse, a leading brand under the Xponential umbrella. Jeff's career is a journey through several industries and roles, reflecting his adaptability and passion for marketing and technology. He began in the education sector, creating websites for tech products before transitioning to the burgeoning world of e-commerce during the early days of the internet. His first significant marketing role was in the surf industry with Body Glove, where he helped launch their first direct-to-consumer website and pioneered their digital marketing efforts. He delves deep into the unique positioning of RowHouse, discussing how the brand aims to demystify rowing and make it appealing to a broader audience, including non-rowers. Jeff also touches on the importance of pre-sales, the evolving focus on strength training, community building, and marketing strategies to maximize the boutique fitness experience. Listen now to learn more about fitness marketing, the impact of cultural trends, and innovative ways to keep members engaged and motivated. On the revival around rowing, Jeff states, "There's definitely a renewed interest in rowing. We're looking at some of those Olympic athletes and some of these NIL deals with college rowing to cement that. That's still a pretty small niche, but it's a way to get in front and show that . . . there's these people who are in amazing shape, who live these healthy lives, and where rowing is a part of their core concept." Key themes discussed Navigated careers from education to digital marketing. Enhancing brand membership through effective marketing strategies. Comparison of instructor influence in fitness studios. Renewed interest in rowing across all populations. Efficient workout for Ozempic users: consider rowing. Developing fitness program and integrating pretax payments. Can SilverSneakers and Medicare fund boutique fitness? A few key takeaways: 1. Jeff's diverse career path led him from education, through the surf industry with Body Glove, to a significant role at YogaWorks where he discovered his passion for marketing in the fitness industry. This background has equipped him with extensive experience in both digital and traditional marketing strategies. 2. RowHouse is approaching its 10-year anniversary and aims to position itself as the go-to option for a full-body, low-impact workout. Despite the niche nature of rowing in boutique fitness, RowHouse plans to capitalize on the comprehensive benefits of rowing, including strength, cardio, and flexibility, to attract a broader audience beyond hardcore rowers. 3. The company emphasizes its community. However, RowHouse goes a step further by promoting a "crew" mentality to distinguish itself from other boutique brands. This sense of unity and collective effort is a core element in their classes, adding value beyond the physical workout. 4. Drawing from his experience at Orange Theory Fitness, Miller highlights the importance of strong presales and opening strategies to build a robust membership base from the get-go. This involves well-thought-out marketing tactics and a competitive spirit to set high benchmarks for membership growth and studio performance. 5. RowHouse is considering the growing trends in the fitness industry, such as the focus on strength training and the potential implications of new health and wellness trends like GLP-1 weight loss drugs. The brand is also exploring new ways to optimize studio time and introduce classes that cater to different demographics, ensuring maximum utilization and appeal. Click here to download transcript. Resources: Jeff Miller: https://www.linkedin.com/in/jeffmillernz/ RowHouse: https://www.therowhouse.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
This is the second episode with Joey "THE CALIFORNIA KID" Buran. We talked about life after Pro-Surfing, starting the Professional Surfing Association of America (PSAA), depression, suicide, and finding Faith. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our guest this week is a young shredder from Newport Beach. He has been a stand out in the Amateur scene for years making many finals and taking multiple Wins in the N.S.S.A's, USA Prime Events, and got his First National Title this last summer! This stud also works as a Newport City Life Guard during the summer, and has his sights set on going pro, but this smart fella opted to go to college at Point Loma! (and for those that don't know, the campus sits on top of Sunset Cliffs in San Diego) where he can still train and surf everyday! We welcome to the show one of Newport Beach standouts and huge asset to their Boardriders Club, David O'Keefe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Body Glove surfer Hunter Jones returns to the podcast. He talks about his recent surf trip to Iceland with Jesse Mendes, Dane Anderson, and the Body Glove team, what it's like to surf in snow and 40 degree water, exploring the country and its waves for 12 days, and the life of a free surfer and filmmaker. After nailing his Championship Tour predictions last time on the pod, Hunter makes some bold picks for the 2024 season, including Shaper of the Year, Rookie of the Year, and of course, the World Champions. He also touches on his dream film to make, testing out twin fins, what he's up to next, and working with one of his biggest childhood inspirations Laird Hamilton. Follow Hunter and learn more here. Watch the Vans Pipe Masters here. Join the conversation by following The Lineup podcast with Dave Prodan on Instagram and subscribing to our YouTube channel. Get the latest WSL rankings, news, and event info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Challenger Series surfer and Body Glove athlete Nolan Rapoza joins the pod. He talks about his strong season, coming close to qualifying for the Championship Tour, the relief of requalifying for the Challenger Series, actually getting an offseason, and his thoughts on surfing's three-tier system. He takes us through his career, coming out of the under-the-radar surf scene in Long Beach, California, thriving under pressure, working with Body Glove for a decade, making his film Embers, and blurring the lines between contest surfer and free surfer. Nolan also touches on his winter plans on the North Shore, goals for 2024, and his mindset in regional events. Follow Nolan and learn more here. Join the conversation by following The Lineup podcast with Dave Prodan on Instagram and subscribing to our YouTube channel. Get the latest WSL rankings, news, and event info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Shelby Stanger is a Journalist, Speaker, Podcaster, and Adventurer. Over the years, her work has appeared everywhere from Outside Magazine to ESPN. Prior to becoming a full-time storyteller and consultant, Shelby worked at the iconic shoe company, Vans, where she helped oversee all the women's branding and later the international marketing for the Americas and Australasia regions. She later served as a media consultant to brands including Nike and Body Glove. Always chasing adventure herself, Shelby has surfed from Canada to Costa Rica; sand-boarded down desolate dunes in Cape Town; paddled down a remote portion of the Amazon River; and interviewed countless CEOs, athletes, activists, and thought leaders. Her first book is called Will to Wild: Adventures Great and Small to Change Your Life. In these pages, you will find stories with practical tips and tactics from world-famous rock climbers and ultra-runners, to longtime thru-hikers, surfers, and even a suburban mom who started teaching women to scale frozen waterfalls in her mid-fifties. Her Podcast is Vitamin Joy with Shelby Stanger. In this episode, Shelby and Sara talk about how getting into the outdoors solves so many issues for almost everyone. You can be paddling or surfing in the ocean or just doing gardening in your backyard. Sara and Shelby are both adventurers and talk about what the outdoors does for them and how it often kicks you into action, and gets you moving even if it means facing fears. They both have seen the outdoors change lives. They talk about getting unstuck, how to pay attention to “trail signs” that point you toward your adventure, and how to face your fears. Shelby and Sara's work encourages you to break out of your comfort zones, get out into nature, and create the life you dream of. Website: www.saraschultingkranz.com Social media: IG: https://www.instagram.com/saraschultingkranz/ YouTube: https://www.youtube.com/@saraschultingkranz./about Sponsor: Go to www.saraschultingkranz.com and use the code Live Boldly at checkout to get the special price of $39 for programs offered. Learn more about your ad choices. Visit megaphone.fm/adchoices
Uncover the keys to success in the dynamic world of marketing and PR with Lesley and Whitney. Discover actionable insights for understanding and connecting with your target audience and how you can differentiate yourself from a saturated market. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to boost marketing skills and pick the best platform.Why clear target audience definitions matter and ways to get direct customer feedback.How to prioritize visibility and set goal benchmarks.The benefits of brand partnerships and capitalizing on uniqueness.Cultivating a problem-solving approach and avoiding emotion-led decisions.Episode References/Links:Whitney Lee's Instagram - @thewhitneylee @truestorypublicrelationsWhitney's True Story Public Relations WebsiteTrue Story: The PR PodcastWhitney's LinkedInShe Who Wins Whitney Lee episodeGuest Bio:Whitney Lee is a marketing and PR strategy expert, the founder of True Story Public Relations - a 7-figure, award-winning agency, helping companies in the hospitality, products, and service industries thrive. Her superpower is her ability to help frustrated business owners who've tried it all, cut through all the noise and develop a custom strategy that actually moves the needle. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Join us at our Cambodia Retreat - Oct. 8-13, 2023Get your free Athletic Greens 1 year supply of Vitamin D3+K2 and 5 free travel packsGet your discount for some Toe Sox using the code: LESLEYBe It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 0:00 Just because we're experts, not every single thing we do works perfectly on the first try. Hello, I jokingly say like we're like little scientists, like we make a hypothesis based off of our education and our experience. And then we try out the hypothesis. And then we see what happens and we tweak from there. You know, like, it's okay, if everything you do, it's not going to, I'm going to go ahead and make that like clear statement, not everything you do is going to work on the first try. And most of the time, it's not going to work on the first try. But the difference is they're just people who push through and keep trying. Lesley Logan 0:00 Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:04 All right loves, so today's guest I'm so excited about. First of all, I'm more excited than my voice sounds. I don't know why it's gone. Always gonna Be It Till You See It for this whole intro. I have one of my dear friends on her name is Whitney Lee, she is phenomenal. She's such a badass bitch. And I, I just love being around her. I love the conversations I have. I love how honest and vulnerable she is. And she doesn't, she's she, what I love about what she does in her life is that she doesn't take things that happened in her business personally, she really truly is like, let's look at the facts. And let's make these things happen. And I love that as an inspiration to all of us, whether it is a business that you're listening to this podcast for, or your or a personal goal, the things that are happening to us are not personal attacks on us. They are just interesting obstacles for us to get some information from and move forward. And so when you get to this part of the conversation, that's going to come about feelings, I hope that you stop, listen, rewind, pay attention again. She's fucking phenomenal. And and so today I had her on because I love talking to PR people because they are like an ultimate be it till you see it when it comes to business. But she also has such honest advice that you can use to create your own PR and be your own self. And if you remember from Hillary Heartlines episode about branding that even if you're not a business, you are a brand because it's how you leave people feeling. If you listen to that episode and this one back to back, babe, I think you're gonna have a great fucking day. So here is Whitney Lee. Lesley Logan 1:32 Hey, Be It babe. So I'm super excited. This can be a fun conversation with a friend. I'm so happy to have met. We have a lot of friends in common many who've you've heard on the podcast before. Whitney Lee, we actually met at She Who Wins. She has a PR company called True Story. And she's just phenomenal at what she does. But we met at the She Wins Conference, which is like a bunch of amazing women. And you're just I went to your workshop and you're just a delight about PR and making it so accessible. So I had to have you on because I wanted to share your amazingness with our listeners, can you tell everyone who you are and what you rock at? Whitney Lee 2:28 Hey, friend, thanks for having me. My name is Whitney Lee, So, my company is True Story. We've been in business about 10 years now. So we do a lot of PR we also do social, social media paid and organic. We do a lot of email funnels. But honestly, like, at the end of the day, what I would say our superpower is is like business owners are so overwhelmed with all this crap that they see. Should I be doing email marketing, text messages, Google ads, billboards? Should I have my own podcast, they get so overwhelmed with all these different, I should be doing this to promote my business, we help kind of like, bust through all of that and just say no, no, here are the things you need to focus on. And let's crush these things. So for some clients, we're actually their team, we're the ones executing for them. And then other clients, especially some of the smaller businesses that we work with, we just build a plan for them. And we teach their team how to take it and run with it. SoLesley Logan 3:26 Freaking so cool. I mean, like, I love, there's a lot of things I love, first of all, 10 years is an it's like a lifetime, in a in a business like that. Not everyone makes it to 10 years. So congratulations. That's humongous. (Whitney: Thank you.) but also, what an interesting 10 years it's been to be in the PR industry. And like I imagine the things you guys have had evolved to do because PR has changed so much. And just these last 10 years, you know, going from like doing the, you know, death sides and all the different things with the magazines to actually like we can create our own PR without using any of these outlets. So what muscle you had to learn?Whitney Lee 4:05 Oh my gosh, well, you know, I always say like, you know, some people go to school to become this or you know, like a nurse or this or that. And once they learn the skill, they have it forever, right. But like, this is the one job that I see that like, if you don't continue to learn, like you'll literally be out of date in three months, and you'll just be clueless. So it's like continually pushing us to like learn new stuff and to stay on the edge of everything. But I mean, that's what makes it fun, right?Lesley Logan 4:32 Yeah, yeah. And I think like, what you just said, might someone be like, Oh, my God, you're right. If I don't do this, in three months, I don't even know how to use that app anymore. And it's like, what's so great is you're like, hi, we actually will tell you if you need to use that app. We we've done the stress for you.Whitney Lee 4:48 Yep, and half the time that's what we see is like people that are doing all the things but they're just in the wrong places. It's always one of two things like they're either putting their message out in the wrong place and they're actual their people aren't in that in that zone like you're, you're doing, you know, social media, but you're, you know, Avatar is a 65-year-old man. Okay? You missed the mark. So they're either in the wrong place, or they're just saying the wrong thing. And people aren't clear on what they do or what they serve. You know how they serve some. Lesley Logan 5:17 Oh my god. Okay, so yes, I love we just dove right in. So I want to highlight it's true, a lot of people are in the wrong place for the person to hear them. Or they're in the right place, but their messaging is wrong. So half, I guess, like, how, how do people the obvious thing is like, just go where people are, but like, how do you have to, how do you find where people are? Like that's so people, it seems like people are everywhere, and everyone's on Tiktok, but actually Tiktok is not for everybody business to be on, like, let's just be real. So like, how do you find out where people are?Whitney Lee 5:50 Oh, my gosh, well, I think it just comes down to like, being really clear on who you serve, you know, if you serve moms that are between the ages of 30 and 45. Like there's so many demographic information out there that can tell you like where those women are, you know, and also like, I'm a huge believer in just asking people, like, you know, asking the people that you're already serving, like, how they heard about you where they found you, sometimes it is literally that simple. I think I just tell people, I'm like, you have to remember that, like, customers, and consumers don't think the way we do as like marketing and PR people. For example, like we used to have a functional medicine practice. And people would go in and we train their front desk, people to say, How did you hear about us? And all the people would always say, Oh, well, Google, Google's had heard about you. But that's not necessarily true. What it is, is that they saw the billboard, they saw a social media ad, and then they Googled to get the phone number or the address in their mind. Oh, I found you on Google, because they found your phone number on Google, but they didn't. What we're trying to get to the bottom of is like, where did you first hear that we existed? You know, like, where all of a sudden, did you hear about us originally? Not where did you get my phone number or my address? Yeah. Did you originally hear from me? It was at a friend that told you about it? Did you see my billboard? And then Google me like sometimes it's kind of hard to get into the brain of a consumer.Lesley Logan 7:19 Yeah. You that's, I mean, like, first of all, I love that you're just like, I just ask people like, it's, it's that simple. But also like, really making sure the question is very specific, like, where did you first hear about me? You know, that actually, like, I was like, we were doing all this stuff. Just trying to get more people to hear about our online membership for Pilates and everything. And finally, I was just like, everyone just finds us on YouTube. What are we doing on YouTube to make it actually better? Because if everyone's following us on YouTube, and then they're somehow making their way to Instagram, and then they're somehow making the way the list? What if we just like shorten that up? So we've made YouTube our bigger focus versus like, other any other social media platform, they're there. They like, definitely highlight the experience in there and additive there. But like, it's like doubling down on where people actually find you. The first time is going to be for us, I think, the most effective use of our time. Whitney Lee 8:12 Well, and I would love to know, well, here's the kicker, too. If someone truly did find us on Google or find you on YouTube, I would say what did you search? (Lesley: Ooh, yeah) that is kind of the key. And then they're like, Oh, well, I was searching like, I was looking for this one Pilates machine. Or I you know, I went to a class and I didn't understand this machine. So I got on YouTube and typed in reformer. And then you'll start to learn like, what are the words? What are the words? Lesley Logan 8:39 Oh my gosh. Whitney, how did you even get started in PR because everyone's gonna kind of like people love to know like, what's the journey? Like, were you like growing up? Like, oh my god, I'm gonna be Emily in Paris or Okay, so but like, what was the, what was the step? What was the journey?Whitney Lee 8:59 I'm about to go throwback here for a moment before Emily in Paris was even born, okay. We were all watching Sex in the City, right, in like the 90s. And they are like (Lesley: Oh my God, yes. Kim Cattrall's character.) Yeah, of course. Yeah. Samantha had her own PR agency. And it's so funny because I say like, that's what people think we do all day. Like, I just wear these fancy bright colored fun business suits. And I just flood around town and drink martinis. And I go to parties every night and I just meet people and that's my job. Like, people think that's legitimately what PR people do. No, honestly, like, I really don't know how I got into PR specifically, I went to school for communication because it was really broad. And I was like, I know I could take that and do that with a lot of things. People used to tell me all the time that I should be like a news girl. (Lesley: I could see that.) What's funny is I ended up I did end up hosting my own show like my own, like local news show for several years, but it, so I got into communication because I really didn't know what I wanted to do with my life. And it just kind of spiraled. Actually I went, I did grad school I did undergrad at Southern Miss. And then I did grad school at Florida State and one of my professors, he was a PR consultant and like, his clients were like Cindy Crawford. And, I mean, he was like, 70 years old at the time. So like, and also I was in grad school, like over 10 years ago. So he's much older. But he represented Cindy Crawford, that was like his biggest client. And he uses, he opened my eyes to what the heck a consultant was. And I was like, that's so cool. Just the idea that he had all these different clients. So one day, he's talking literally about Xerox machines, and helping Xerox get their name out there. And then the next day, he's dealing with Cindy Crawford, you know, like, it was just so interesting. I know, right? It was just so interesting to me that like, you didn't just go to a desk and sit there all day and like, crunch out, you know, information. So after grad school, I got my start in the hotel world. And that's really honestly kind of where the agency leans most now is like, just from my connections in that world, as a lot of hospitality clients, a lot of people think hospitality and they think hotels, but like, it's a lot of food and beverage. So we have like a group of Indian restaurants. We have a chain of burger joints, we have several different hotels, we have a huge shopping center. You know, and we also have a medical marijuana practice. So like, it's pretty interesting. We're I, you know, for the most part, we have a lot of hospitality clients, but we do have, you know, a few other, you know, we've done retail, like clothing lines and things like that. So it's really fun. And every day is different.Lesley Logan 11:45 Yeah, like, there's not a day that's the same. So yeah, maybe sometimes you're at an event living your Samantha life, but most of the time, you're like in an office, trying to help people get their message out there. That's really what Whitney Lee 11:57 Yeah. And really, like I said, you know, people think of PR, and they like don't even get it. They think it's like, Samantha out giggling and drinking martinis. But the whole if I had to sum it down into one word, like PR is visibility. (Lesley: Yeah.) Like, how do you get your name out there in a creative way, and get it to the right people with the right message. And, and people always think that marketing and PR are the same thing. They're totally not. (Lesley: Right.) Like marketing, the point, the goal of marketing is sales, the goal of PR, is visibility, more followers, you know, like, more clicks more, you know, that's the point of PR. So I have to tell all of our clients coming into it. Like, you're not sometimes you're not going to be able to equate, like, Oh, we got a feature on the Today's Show. And then you're not going to overnight, sell a million dollars worth of products, like, sometimes that will happen and we've had that happen for clients, not necessarily to the date. That's Today's Show. But the whole point of PR is to consistently stay out there in the right light, you know.Lesley Logan 13:06 Well, like, you're right. So like, I got, I got a call in 2013. It was like, hey, congratulations, your Los Angeles best Pilates instructor for LA magazine. Like we we chose you. And I was like, Oh, I thought people paid for that. I thought someone's be our first and got them that gig. And they're like, no, no, you you're it so we're gonna put you in this thing it's in the best best issued cup of this party was so fun. And I had people go oh my god, you're in yet so many clients from this you guys. I'm gonna tell you right now. I got zero. I got no client, however, but you know of that I know that I know of. You're right. You're absolutely right. However, I do know that I got to say last I'm like, I'm best voted Best Pilates instructor in Los Angeles by the LA magazine, the PR that came from that the the there's like notoriety. There's some there's some stuff that we can use from that. But it wasn't it's not like the marketing that I do where like we actually like I intentionally promoted my classes, you know, where that would be the difference? In the two things right there. So I, I guess I want to know, I'm very curious. Because it takes a special person to do a job, where every day is different. And everything that you do, doesn't exactly like always look like what you did here, equated to this over here. So you show up every day, and do this amazing, very essential job for people knowing that like you're kind of having to sell yourself to them all the time. Because for especially for a small business, it's not it's a lot of money for them to consider. Like I wanted to hear this answer just because I think a lot of people don't realize like everything that we do is like selling our dream to the people that are around us. So um, you have a very unique job or you have to do this all the time.Whitney Lee 14:53 Yeah, and it's just always being creative. So I think you just have to what I remind our clients is like we call them benchmarks, right? Like in in marketing, it's like your benchmark is like, how many click throughs did you get how many sales? Did you get? What was your return on investment? Like, how much did you spend on the ad versus what did you sell in advance? Or what did you sell, but PR, I think we just have to create different goals and stay on, on track that, like the goals for PR are just different. You know, the goal is to establish yourself as an expert, right? That's what that that award did for you. It's an immediate, like, people are like, wow, I'll give you an example. So we're working with an international client that sells I would say like party supplies for the most part, so they have like party and like they sell like gift bags and and notebooks and markers and pens and things like that to like Joanne and Michaels. So their social media and PR, our goal is not to sell more markers. Our goal is to get their name out so much that the buyers for those companies are like, whoa, have you heard of those new glitter pens? Like they're everywhere, they're listed here, they're listed there this influencer's using them, like we need these glitter pens in our store. So like, it's a totally different, you know, like, not a single one of our social media posts is going to be like, buy this pen now. Link in bio. No, the whole point of it is to elevate and get people talking about that product so much that the buyers at Michaels, the buyers at Hobby Lobby are like oh my god, I keep seeing this stuff everywhere. We have to sell these, we have to sell these.Lesley Logan 16:39 Right because like, I mean before the pandemic I used to hear would take seven to 17 touchpoints before anyone click on anything. So now that's like probably, it's probably like 35 So you're like just like being everywhere, omnipresent with a product or a mission or a restaurant so that people go oh, that thing I need to have that thing. Let's go get that that thing.Whitney Lee 16:59 I've or it's like a qualifier. You know, like when somebody thinks about your business or whatever, they go scope you out, right? That's the first thing you do is like when someone hears about something, they Google it, and they're like, Okay, I just need to scope this, this brand or this business out. So they probably Googled you and they're like, damn, okay, she was LA's top, she was L.A. what was it?Lesley Logan 17:20 L.A.'s Best Pilates instructor in Los Angeles. Whitney Lee 17:22 Yeah, she was L.A.'s Best Pilates Instructor and immediately in their brain, you are legitimate. Yeah, whether what's sad and some of it you have to be careful because some of this PR stuff can be totally fake, is that somebody could pay for an award like that, that unfortunately, that does exist. But it's an immediate qualifier in that person's brain, whether they know if you paid for it or not. You know, they're the immediate qualifier is like, she's legit. You know, and so that's a lot of, you know, PR's like reputation, visibility. Okay, I haven't heard another so partnerships and sponsorships. We do a lot of this. I saw recently. Okay, so Skims has bathing suits, right, anybody who's out there listening, Kim Kardashian's brand Skims, they do bathing suits, and they just did a partnership with Body Glove if anybody remembers Body Glove from the 90s remember the baby suit brand that has a zipper all the way (Lesley: Yes, yes.) So the body gland body glove has kind of been out for a while right? It was a thing in the 90s and it was cool back then. But it's not really super relevant now. Well, whoever is their freakin PR person is a genius because they went to Skims they got a partnership with skims skins is all hot now. And I guarantee Body Glove is going to be a thing again now. It's like this whole partnership is blowing up they did a collab and now it's like Body Glove suddenly is back on the scene. (Lesley: Yeah) and I guarantee their whole brand is about to be revived. Just thanks to like this collab that they did you know. Lesley Logan 18:56 So and so I love this because the what you're you keep focusing on is like, being out in front of the people with the with the with with what you're doing and not trying to sell to them just trying to be like show almost like show off like show off how these glitter pens work like show like, oh, look (Whitney: Show who they are.) Look how cool Body Glove is. They're friends with Skims, you know, like that kind of a thing. So, I guess I want to say like, I talk a lot about collaborating. When we business coach. I'm like, just like you've guys have no idea how many clients I got by teaching at NARS. Like, who would have thought NARS NARS big makeup company like oh, yeah, you can come teach Pilates in our store. But we did I did it all the time was so much fun. And because my clients while I was like my, my client, my lady, she wears makeup like, right like she's gonna be at the cool place. So how do you work with? How do you consider like, who to collaborate with? Is it always like who's the hottest on the market? Or is it more like what's what are you guys? What's the criteria you look at to make sure someone's a good partner?Whitney Lee 19:59 Exactly what you just said, so like, you know who your woman is so well, right? You know, the woman that's doing Pilates. And you also know that she's a makeup girl, you know, she's probably also a hair girl and a nails girl, like, you know, you know who your person is. And all you have to do is find other brands that they are that mean, that's like literally a perfect example and other brands and other products or other services that aren't competitive to you necessarily. But you know that that person also uses that, you know, so like, gosh, if I was Lululemon, I would be out partnering with some mom brand, every mom, you know, they're all wearing Lululemon, you know, like, go out and partner with some mom brand of anything. I mean, I'm not a mom. So I don't really necessarily know all the brands and businesses that moms use, but done that that's a great partnership right there. So I think it just goes back to like being clear, really clear on who your person is. And not just how they use your product, but the other things, the other aspects of their life. And then you hit them in those other angles. And just like you said, it's so key is like, it's not all people don't want to be sold stuff all the time. Just show up and serve. And, and let them meet you and see who you are and see your personality and see what you stand for. And the people that align with that will immediately be drawn to you. And I guarantee they'll be even more drawn to you by the fact that you didn't try to cram something down their throat.Lesley Logan 21:31 Yeah. So something that I I'm, I know that like some of our listeners, we think it's like, yeah, I get that guys, but like, I'm, I don't know that what makes me like uniquely different like we have, there's this thing about our women, a lot of women, they have a hard time identifying their unique differences. Is this something that you talk about with the businesses that you work with? Like, are there key? Are there things that you look at? You're like that makes you different than you know what you can't read the label inside the bottle, so you can be a fairly confident person and still go. I don't like to be different from these people over here.Whitney Lee 22:03 Yeah, I don't know if you are the one who taught me that saying I literally said that on another podcast like a week ago about like, you can't see the label inside the bottle. And they were like, That's genius. And I was like, I can't take credit for that because someone else told me that. So I don't know if it was you. Lesley Logan 22:19 But someone definitely told it to me too, because I was probably in a moment where I'm like, I don't understand it like well, you can't read the label inside the bottle. So it's a good saying everyone should like remember it. Whitney Lee 22:29 Yes. And now I totally forgot. So we were talking about Lesley Logan 22:32 Oh, like how to figure out like what makes you uniquely different for the person who's like stuck in the bottle. They're like, also they're like imposter syndrome. They see like these other brands over here like what makes me different than them. It's so funny to me. I'm getting inside my own question, but maybe this will help. In my neighborhood. There are four coffee shops, locally owned coffee shops, four of them. They are two across the street from each other. The other two one is down the street, one block and the othe's around the block. So like to me these four business owners are like there's enough there's enough to go around we can each have a coffee shop and they're all different like one a little bit more Cuban one definitely is like a bit more like a like a Dunkin Donuts it's a little clinical and there it's like not super exciting. Then there's one that like they are their signature latte is cardamom or the other one. The signature latte is Rosemary. Right? It's very strange. One is very hip to working. So like they eat for like, how do I be uniquely different person we all are? They're all doing lattes. Yeah, but they all are serving a different clientele. One is very hipster. One is very punk. One is very businesslike. Right. So I think that that's really easy. They can totally highlight who they were talking to. But when I work with people who work for themselves, they are their own business, I find that the hardest thing to get them to understand is that there's a unique difference to them. Because it's all like they it's almost like they're bragging or something like art, something like that. So I'm just wondering, like, how do you highlight? Or how do you figure out what that is to highlight with this with someone? Whitney Lee 24:00 Yeah, and you know what we talked about this sometimes in brandbuilders group too of like, I'm not the first PR person to ever exist. But there's something different about the way that I deliver it, or there's something different about my personality or my angle or my way of thinking I watch Shark Tank all the time. I'm such a nerd. It's just so interesting to me. And I felt like I learned so much about business. So Mark Cuban used to say like you're either the first, you're the best, or you're different. So am I the first PR person? No, not never. Am I the best? Well, of course we all think we're the best and unless you have an award, you know, if you have an award, definitely put that out there to show you're the best but if you're different, how do you portray that you're different and I think even some of that can go back to like talking to the people that you serve now. Like what made you pick me over some other PR person or you know, and also just really getting to know like what is your superpower? You know? So for me, what I like recognizes is that I think my superpower is like taking things that are really complicated. And making it super approachable and easy for people to understand. You know, even like when I spoke at She Who Wins, like, when I speak in front of people, it's not my, my goal was not to make everybody in the crowd think I'm smart, Ooh, hoo, cool. My goal is for everyone in the audience to like, walk away with something that they're like, Wow, I can actually do this or like, Wow, it's really not that complicated. So I would say that my superpower, again, there are so many great publicists out there. But I have such a good way of making things so simple for people where they don't feel stupid, they don't feel overwhelmed. They know exactly what the point is. And it's simple to them. So you know, again, sometimes it's not always the service that you're doing is different. It's your way of thinking about it, or your way of delivering it is different to people. And some people just jive. You know, like, you know, some people meet me and my personality, either totally jives with them, or it totally is like, not their thing, you know, and sometimes it just boils down to like personality and connection. Lesley Logan 26:14 Yeah. I really like that you broke down like you're the first year the best or you're different. I think like that is that's an I've really highlighted because like, not the first place instructor. Yes, I was the best in L.A. for who they and I did not buy that. I was like, I really did think that people like pay for those things. And that issue, maybe people do, but they actually did come to my class. I looked at my receipt and was like, Oh, this is the person. Okay. I saw the email. I was like, ah, but I'm not. So yes, maybe voted the best. But like, I'm a classical Pilates instructor, which means I teach the same exercise, it just applies to it. So here like, I like how do I differentiate myself, in a world where like, I literally am teaching the same thing that someone has been doing for for a century, right? So so so I, you know, in our companies, we make things colorful, we're very much about being not being perfect. And then we use, we use like, 80s, 90s stuff, like we make ourselves extremely different than what was perceived for the longest time. It's like a classical Pilates world, which is like everyone wears all black. Everyone's a dancer. Yeah, no offense to the dancers, or people who wear all black, it's totally fine. You can be different that way. But for us, it's how we differentiate ourselves. Because it was the only way to stand out in a market where like, there's people who like, clearly have been teaching this for 30, 40 years, so I'm not gonna ever I can't compete with that.Whitney Lee 27:37 Yeah, yeah. And you're not the most experienced, you're, you know, and sometimes it also comes down to like, the way you package or price things. It's hard. Sometimes it's hard for me to like make generalities, because we don't know the people listening to this about like, what business and industry they're in. But sometimes it can be the pricing, maybe you are the most luxurious and the most expensive, you know, or maybe you are the most cost effective. Or maybe you don't make people commit to X amount of time. Maybe you I mean, there's like so many different differentiators. So I think, you know, I think it's people have mixed feelings about looking at their competitors. And I don't say to look at them to spy on them or copy them, but look at them to see how they're structuring things and to see you something many times you will immediately see how you are different than them just by looking at what other people in the industry do.Lesley Logan 28:28 Yeah, well, I mean, like, if you look at Dry Bar, right? In the industry, she was in, everyone went for a cut, color and a blowout, like you didn't just go for a blowout. So she's like, well, we're just gonna do blowouts, like, that's all we're gonna do. Like she differentiated in that way. There's like places where normally people have to do memberships. So there's been businesses where they differentiate, like, you don't have to do a membership, you can pay a drop it like we that's how we're different. So I think it is like looking at them to understand what they're doing. And then figure out like, how you how what you the way you offer it, the way you package it, like you said, is the most unique thing. And then, and then like what we hear from our coach would be (inaudible) deal it's like and then exploit that in the goodness of others.Whitney Lee 29:05 Yeah, exploit it and talk about it and share it because to someone out there, that is a different that is a defining factor, or that is something that's going to cause them to take action. Lesley Logan 29:18 Yeah. Yeah. So Okay. Um, when you were starting your own PR company, which is a very big deal, like, I mean, it's not the easiest thing to start your own company. Was, was there ever. Was there anything that you had to like, tell yourself or is there anything that you did to like, make it easier for you to show up every day and be new at something like how it was the beginning days, 10 years ago for you?Whitney Lee 29:40 Oh, my gosh, I remember making my own website, and I felt so dumb. And I was like, oh my god, this is so homemade. You know, we're very critical of everything we do ourselves. I was also really young. I was in my 20s. And I remember going to like chamber events and young professional events and people would ask me what I would do and I felt so stupid, saying like, Oh, I'm Whitney and I do PR. Like, I had to, like train myself with my little elevator speech. And I used to tell myself all the time, like, people my age were like, oh, cool, okay, you're trying to do your own thing cute. But people like older people, I kept telling myself like, they don't take me seriously. Like, and sometimes it was because the things that people would say to me like, Oh, you have your own company. That's so cute, like a little Facebook company. Or people would call me like, Oh, she's a little Facebook girl. That's a, that's what she does. And I'm like, No, that's not at all. I mean, that's a part of what we do is social media strategy, but like, don't call me the Facebook girl, you know, like, but over time, like I just my, like, impostor syndrome for a while, would like tell me like, people don't take me seriously, because I'm in my 20s. Like, someone for some reason I thought someone in their 20s can't own their own business. So when I turned 30, I finally was like, Yeah, people are gonna, like, respect me now. And like,Lesley Logan 31:06 That's funny the stories we tell us now that I'm 30. Now they'll respect my business. Change overnight. Whitney Lee 31:12 Yeah, suddenly, I'm 30. So I'm legit, like, but also like, I needed to look back because they were hiring me in my 20s. So obviously, if they signed a contract with me and gave me money, they took me seriously, right? So I always tell people, you got to, like get out of a space of like, operating based off your feelings all the time. And you just got to look at the facts, you know. And, I mean, I'm not saying not to have fields and all that kind of stuff. But like, especially as women, we most women operate based off of emotion and how they're feeling that day. And I am kind of a little bit of the opposite. And the fact that like, when I think or feel something, I immediately start looking for facts to prove or disprove what's happening in my brain. You know, and I just was grasping, yeah, I try to grasp on to the facts instead of feelings, because we're gonna have all kinds of feelings, I'm feeling hungry, I'm feeling tired, I'm feeling jacked up from all this caffeine I just had, all those are just feelings, and those are going to go away within a few hours, a few days, a few weeks, or whatever. But like facts are facts. So you've got to and I even say this about the business, like we don't operate our strategies, we don't come up with strategies off of feelings. Like I feel like this is a good idea for you to do this partnership. No, I look at the facts of like, who is their audience? Who is their database reaching? Oh, their database is reaching women that do this, this and this perfect that that is a good partnership. So like, we gotta get out of the space of like, get out of our head sometimes and stop operating off of feelings. And like, sometimes we'll come up with facts. Those aren't facts, you know what I mean? Like, look for the true facts. And and you got to, you know, just be self-conscious, aware, you gotta be aware of your thoughts enough to know that they're just thoughts.Lesley Logan 33:05 Yeah, I really, really love what you said there. I think, like, rewind, and listen to that again, like, because I do, I think, like, obviously, there's gut instinct, or there's like this intuition. That's really amazing. But especially if your feelings are like, Oh my god, I'm not good at this. It's like, hold up, now you're gonna start making posts, or you're gonna start doing this, or you're not gonna do anything at all based on this feeling. And your business is going to suffer or you're going to attract different people than you want it because you use your feeling instead of going. Actually, fact are even when I was 20, and feeling impostor syndrome, people are giving me money. So I must have been pretty fucking good. Because people did that. So I can't go off of the feeling like, Oh, I'm just this 20 something PR person, I have to go off of the fact that like, no people paid me to do it. So I was good. You know, so I really liked that. Because I always have this Fuck Yeah Friday thing where like, here at the podcast, I share people's wins. And then I share a win of my own, and I would love people to have a Fuck Yeah every day. Maybe we'll make a journal everyone because I think if you like put your wins of the day in, right you like actually keep track of things. You have facts to go back upon. When you're having those feelings like this isn't working, nothing's working. I actually go back and look like I look at our analytics for the website, traffic every week. I look at our analytics of newsletter open rates and click rates every week. Whitney Lee 34:25 I am so proud of you. That's like stuff we beg our clients to look at. We're like look at these really cool numbers. And they're likeLesley Logan 34:31 I couldn't stop myself from looking right away. Because I'm like, we drop a new YouTube video and I'm like, Hold on how many? It's like, no, gotta let it do the 24-hour thing. You gotta wait a second. But like, I do look at those things because it is the only way to combat the feelings because on any given moment of the day, do you work as a human being who's not a narcissist. I'm going to have a moment I'm like, nothing's working. Nothing is working. This isn't working. It's like well actually, no, all of these things are working. Look at the look at these stats right here. And also, if one of those stats was low, the open rates would have dropped down. Okay? What happened? When did they start dropping off? What did we do? What? Like, what what did we do before that could work? Because I have the facts. So I don't have to let the emotions I'm feeling like nothing is working. Rule of the business, nobody, we wouldn't be able to keep a team if my feelings ran this business.Whitney Lee 35:20 Exactly. And that's why, like, you know, it's like, I think the worst thing you can do is just to hide from it. You know, like, whenever I go on vacation, and I come back, like, I will not get on the scale, because I'm like, Oh, I feel disgusting. Until a few days later, when I can, like detox it out. But like, sometimes it's good to just know the truth and be like, hey, our email rate is dropping, and like, what can we do to fix this? Rather than like, being so fearful of looking at the number because you don't want to see the hard truth? Like, it's okay. Like, put on your big girl panties? Like, look at the hard truth. And, and then that's when you can actually figure out a way forward.Lesley Logan 35:57 Yeah. Yeah, I think it's like, yeah, there are there. Like the days we were like, I don't wanna look at the bank account, because I just went shopping.Whitney Lee 36:04 Oh, my God, yes. That's a better example of the scale. When you're like, What is my statement balance gonna be today?Lesley Logan 36:12 That was, that was less than I calculated. But like, when you are aware of these things you can actually make, you can actually make decisions. This morning, the time of recording this, we had a team meeting. And our team is all around the world. So we had to do at 6am. And I'm like I'm doing on the dogwalk guys, because like, I can't sit in front of a computer at six in the morning. That is, like, if we're going to interrupt my morning routine, I gotta be on my morning routine. So we're doing this walk. And it was so much easier to have a team meeting, knowing. In the past last time around this event, here are the mistakes that we notated that we made that we want to fix for the next time. Here are the ideas we had last time here, like all this information, is it's just it's key data that allows us to make the decision like these are I mean, it's a guessing game, we are guessing that these are the best dates to open cart for earlybird. We are guessing that this is the best time to do this thing, even though it's a holiday in the middle of that, like, it's all guessing. But based on data from the past, we know people will open up these emails at least 60% of the time we know these things. So we can make those decisions and not feel like I hope it works.Whitney Lee 37:19 Oh my gosh, well, you know, I tell our clients that too that like not every single thing we do just because we're experts, not every single thing we do works perfectly on the first try. Hello, I jokingly say like we're like little scientists, like we make a hypothesis based off of our education and our experience. And then we try out the hypothesis. And then we see what happens and we tweak from there. You know, like, it's okay, if everything you do, it's not going to I'm going to go ahead and make that like clear statement, not everything you do is going to work on the first try. And most the time, it's not going to work on the first try. But the difference is they're just people who push through and keep trying. Whereas other people just throw their hands in the air and say like, This must not be a fit for me. This must not be it.Lesley Logan 38:03 Yeah, you're so right. Also, if it works on the first try, you actually don't really it's kind of hard to to recreate that sometimes it's a little easier if it works. Okay, like our first launch with our coaching program. It was it was it was great. It was great for us we'd like had the biggest launch we've ever had. It was if we did those numbers today, I think we'd cry but like, it was, it was it was good. And we're like, Okay, our mutual friend Keri, she's like, You guys should do that thing again. So we did it again. And it tripled, right? Because we had information from the first time to like, oh, okay, we did this last time. Are there tweaks I want to make? Okay, let's do let's oh, let's do these things. Let's pull, let's pull the dial on this a little sooner. Let's, this probably didn't do anything. And we had a survey as well. Like you said earlier, ask questions. We had a survey. So we did it again. The third time we did it, it did not go well. And we're like, oh, well, what was what was different about this third time? And what we it's an experiment all we could really actually figure out like we did in the summer. Like yeah, that's (Whitney: I was just about to say timing) timing. Like, we didn't mess up our thing, which is like hard for people who are small business owners who have kids and most of the people in our industry have a family for them to get away from for a week. They might be on a holiday that week, right? Like so. So it's like when you repeat things, you're able to really understand what worked what didn't work. And like again, you're right when some if something didn't work, if we guess like if we had this goal of like 50 grand on time one and we only did the money we did. We've been like up that didn't work. It's like well, actually, it how do you know it didn't work? It's until you try it again. So I think that it's true. Like you can't just give up and try new things all the time because you just won't actually know.Whitney Lee 39:45 Yeah, and you also have to just change just a little bit like you have to. It is literally like a scientific experiment. If you change like six different things and something different happens the second time you're not going to know which one of those six things made the difference. You are like you got to have a control.Lesley Logan 40:00 Yes, yes, yes, I mean, so true. It's the same thing like when I teach people a Pilates session like, I'm not going to give you an entirely new session the next time because if you tell me Oh, I like hurt here or actually has a little more sore here, I'm not going to what? I'm not going to know what was what was the thing was different. But if I only added five new exercises and go, Okay, well, there's only five different ones that we did. So like, let's look at these five, it makes it so much easier. Oh my god, we can just keep going. I fucking love you.Whitney Lee 40:25 Like, we're talking about PR, but we're also talking about science and neuro pathways. And I think there's a lot of science and, and a lot of psychology, I have people on my team that have a degree in psychology because it is very much so a psychology of like, how to get into someone's, you know, life and brain and, and speak to them and what, what motivates people to do what you know, so like, there's a lot of psychology to it, which is why I always say like, PR is not hard. It's not it's not freakin rocket science. Anybody can do it, anybody can. But the differences is like, just A) connections and relationships go a long, long way. And B) that just the repetitive of trying and failing, trying and succeeding, like, you know, that's the world of PR.Lesley Logan 41:18 Okay, we're gonna have to have you back at some point to just talk more, because you're just a brilliant wealth of knowledge. Maybe we'll have a panel with all the amazing women who've been on the show. (Whitney: That'd be awesome.) So fun. So I want to take a brief moment and have to find out how people can find you follow you work with you and your Be It Action items. Lesley Logan 41:35 Okay, Whitney, where do you like to hang out? Where can people learn more? See if the that's the right fit to work with you or just follow you for amazing advice.Whitney Lee 41:43 Yeah, okay, so um, if you want to find the agency, check out truestorypr.co - not .com -truestorypr.co. Also, we have our own podcast, which you can go and listen to my episode with Lesley, it's True Story the PR Podcast. So it's a cool mixture of just marketing and PR PR advice, but also like hearing people with really cool stories and brands and how they got to where they are today. So check us out on the podcast, you can find True Story on all the social media platforms. But if you want to connect with me personally, on Instagram on The Whitney Lee, T-H-E Whitney Lee, or you can find me on LinkedIn. It's Whitney Lee.Lesley Logan 42:20 I love it. So we'll also put all that in the show notes. We'll to put the episode links on your podcast in the show notes because it's so fun. Okay, you have given us amazing tips already. So so if I would love for the you know, bold, executable, intrinsic target steps people can take to Be It Till You See It. What are some action steps people can take today?Whitney Lee 42:38 Okay, I would definitely say start showing up on social media. I think everybody says that. So that's kind of a lame one. But definitely showing up on social media authentically. Stop it with the overly manicured photos like get in your stories on the daily like, figure out what how you're different and talk about that on social media. It's more about storytelling than anything. Um, action items, I would definitely say talk to the people if you're a business owner, talk to the people that you're already serving. That is probably the number one thing and find out why they chose you where they heard about you all these valuable things. People will absolutely tell you their opinion. You just have to ask and sometimes people tell you before asking but you just have to ask and you have to ask the right questions. So I think some of the most low-hanging fruit is just truly talking to the people that you already serve and the people who love you. So I think that would be number two and number three I would say put yourself out there you know like that is all that PR is like we we send out pitches on pitches on pitches all day for earned media coverage for partnerships for speaking engagements for podcast tours, is you have to just continually put yourself out there because good things will come to you even when you don't even realize what you're what you're gonna generate is just like consistently putting yourself out there so it just depends on your your brand or your business but even if it's reaching out to 10 different podcasts and saying like here's the value I can provide to your audience. It's not about you don't lead into it with I am a best-selling author I am a this I'm a that it's like here's what I can share with your audience. So I always say educate and give without asking for anything in return is the the best angle to go at it. From the get go and it will come back to you. It's a long game. It is not going to be overnight. But it will come back to you.Lesley Logan 44:44 I love all of those Whitney. I again could just talk to you forever. We're gonna have to have a coffee date or a happy hour on Zoom. I miss your face. Guys, how are you going to use these action items in your life? Tag Whitney Lee, checkout True Story Podcast and let us know what your favorite takeaways were, what were the things that inspired you, what got in your head that makes you go oh yeah I mean I love the feeling, I'm so all about that. So, Whitney, thank you so much and everyone else until next time. Be It Till You See It. Lesley Logan 45:08 That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell 45:08 It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Crowell. Lesley Logan 45:08 It is produced, edited by the epic team at Disenyo. Brad Crowell 45:08 Our theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan 45:08 Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell 45:08 Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time. Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Episode 23: The Rules Have Changed! Welcome to a Episode 23 of Sump City Radio, and Boy what a Special Episode it is! I Know right? "What da faq are yous guys doin' back so quick-like" you cry! (Or at least you do if you're an Ogryn). But we are back with good reason! Necromunda as we know it is about to get updated with a chonky boi of a core rulebook, and we are here to tell you all about it! So its just as well that Steve and Chris have been working round the clock over the last two weeks to get the Sump City Radio Cargo-8 Ridge-Hauler, Mobile Road-show Studio (try saying that 10 times fast!) into functional condition once again. So What we have for you on this Broadcast is a quick WELCOME and catch up with the Boys. Followed by an even quicker visit with NATOMI SCALTO AND SCROFULOUS PYLE. We then squeeze in a swift HOT IN THE HIVE, Before we get to the 'Core content' of this episode where we SHOOT THE SHIT about the amazing newly updated Core Rulebook And lastly we read out a blinder in YOUR LETTERS, from one Uncle Fred - Seriously, be sitting for this one, and have some spare tissues and underpants, you will cry and shit yourself with laughter*. *Sump City Radio can not guarentee you will cry or shit yourself, sorry for any disapointment. Many thanks to: Versatile Terrain https://www.versatileterrain.co.uk/ Art Of War Studios https://art-of-war-studios-ltd.myshopify.com/ and Carl Johnston https://linktr.ee/UnderhiveArt For their support providing goodies for SUMP-CON 3: THE GHAST AND THE FURIOUS which is taking place in OCTOBER, please go check out their websites for some awesome NECROMUNDA related items! DON'T FORGET YOUR SUPPORT HELPS US MAKE THE SHOW! PLEASE CONSIDER JOINING OUR GANG OF PATREONS! It might only be a few creds to you, but IT REALLY HELPS US! If you can help , please head over to patreon.com/sumpcityradio Hivescum Steve's cogitator -the one he uses to edit the show- is REALLY on its last legs and the machine spirit is not long for this world! If you can help build 'THE SUMP BEAST' (as the next PC will be named) you can PAYPAL thesumpbeast@gmail.com - Many thanks in advance for ANYTHING you can spare! CHECK OUT OUR VERY ACTIVE DISCORD COMMUNITY! https://discord.gg/SZRYEcThed CHECK OUT OUR SPOTIFY PLAYLIST 'Sump City Radio: The Music Hours'. So whether it's for something to listen to whilst playing a game or painting your models, we've got you covered. https://open.spotify.com/playlist/78J8BPZfVedAT8CUv9C5Z4?si=5c13d3bcc03d439a We have a growing selection of merch, INCLUDING A NEW ASH WASTES ROADSHOW T-SHIRT! So please check out our store! https://teespring.com/en-GB/stores/sump-city-radios-store PLEASE! SOMEONE! Leave us voice messages at https://anchor.fm/sumpcityradio/message Almost ALL of the music we use in the show is made by http://teknoaxe.com or https://whitebataudio.com For your 3D printed needs, check out http://www.obscureworldsprinting.co.uk Trying to Squeeze into that Body Glove? Need a protein injection to keep up with the Vat Born? Or just want a meal replacement that brings you closer to your grim dark dream of corpse starch (minus the people bits)? Follow Hivescum Steve's link and get money off your first order of HUEL! -Yes that's short for ‘Human Fuel' but again we stress there's no people IN IT (that we're aware of!) https://huel.mention-me.com/m/ol/kl6rl-steven-uden TIME STAMPS *Spotify listeners, this list does not account for the time of songs - but on the plus side you get chapters to skip to so you win some, you lose some! 00:00:00 - INTRO & WELCOME 00:60:49 - NATOMI & SCROFULOUS 00:11:07 - HOT IN THE HIVE 00:42:30 - SHOOTING THE SHIT 01:45:13 - YOUR LETTERS
Episode 22: DON'T PLUG CURSED CHAOS INSTRUMENTS INTO YOUR PC! Welcome to Episode 22 of Sump City Radio! Yes Scummers! We're still here! It's just taken a while for our Transmissions to reach you from out here in the Ash Wastes! To be fair we've also had to contend with THREE FOLDS OF TECHNICAL DIFFICULTIES, a mini apocalypse, uprisings, Ash Storms of Epic proportions and a zebra crossing that had the WHOLE OF THE PROFIT'S TRAILLING FOLLOWERS GOING OVER IT! WE WERE WAITING FOR A WEEK BEFORE THERE WAS A GAP FOR US TO DRIVE THROUGH! (And that was only because some Nomads attacked the procession!) But we have persevered to bring you this broadcast! So you can expect a Big old update from the boys on what theyve been upto as they WELCOME you to this episode. NATOMI SCALTO and SCROFULOUS PYLE update us with news and atmospherics. In HOT IN THE HIVE we cover all of the releases over the last few months and reveal some gems we've found in the community. PUBTALES returns! and apparently... with a surprise SCR associate too! STEVE and CHRIS have a chat about the latest suppliment book in the ARANTHIAN SUCCESSION, 'THE VAULTS OF TEMENOS' in our segment 'VOX ON VAULTS' Next up... Did he get lost from the pilgrimage procession, or was he just hitchhiking across the wastes? who knows, but we pick up CHRIS PEACH, a.k.a PEACHY from THE PAINTING PHASE to SHOOT THE SHIT. We've been asking our selves for a long time now "what makes a good gaming board", so we have a chat with DAN BERESFORD in our TERRAIN TALK segment. Followed by a shady liason in the unherhive sewers with gossip monger SALACIOUS PAUL. The lastly we read out some of YOUR LETTERS that have finally made their way to us in the SCR Roadshow Ridge Hauler. DON'T FORGET YOUR SUPPORT HELPS US MAKE THE SHOW! PLEASE CONSIDER JOINING OUR GANG OF PATREONS! It might only be a few creds to you, but IT REALLY HELPS US! If you can help , please head over to patreon.com/sumpcityradio Hivescum Steve's cogitator -the one he uses to edit the show- is REALLY on its last legs and the machine spirit is not long for this world! If you can help build 'THE SUMP BEAST' (as the next PC will be named) you can PAYPAL thesumpbeast@gmail.com - Many thanks in advance for ANYTHING you can spare! CHECK OUT OUR VERY ACTIVE DISCORD COMMUNITY! https://discord.gg/SZRYEcThed CHECK OUT OUR SPOTIFY PLAYLIST 'Sump City Radio: The Music Hours'. So whether it's for something to listen to whilst playing a game or painting your models, we've got you covered. https://open.spotify.com/playlist/78J8BPZfVedAT8CUv9C5Z4?si=5c13d3bcc03d439a We have a growing selection of merch, INCLUDING A NEW ASH WASTES ROADSHOW T-SHIRT! So please check out our store! https://teespring.com/en-GB/stores/sump-city-radios-store Leave us voice messages at https://anchor.fm/sumpcityradio/message Almost ALL of the music we use in the show is made by http://teknoaxe.com or https://whitebataudio.com For your 3D printed needs, check out http://www.obscureworldsprinting.co.uk Trying to Squeeze into that Body Glove? Need a protein injection to keep up with the Vat Born? Or just want a meal replacement that brings you closer to your grim dark dream of corpse starch (minus the people bits)? Follow Hivescum Steve's link and get money off your first order of HUEL! -Yes that's short for ‘Human Fuel' but again we stress there's no people IN IT (that we're aware of!) https://huel.mention-me.com/m/ol/kl6rl-steven-uden TIME STAMPS *Spotify listeners, this list does not account for the time of songs - but on the plus side you get chapters to skip to so you win some, you lose some! 00:00:00 - INTRO & WELCOME 00:30:44 - NATOMI & SCROFULOUS 00:39:46 - HOT IN THE HIVE 01:19:11 - PUBTALES 01:44:22 - VOX ON VAULTS 02:18:18 - SHOOTING THE SHIT 03:36:52 - TERRAIN TALK 05:26:40 - SALACIOUS PAUL 05:29:36 - YOUR LETTERS
Shelby Stanger has been passionate about storytelling since she inked her first article in a national publication at age 15. As a longtime adventure journalist in the outdoor sports world, Shelby has standup-paddled a portion of the Peruvian Amazon, reported about a summer-long punk concert series called the Vans Warped Tour, surfed from Tofino to Tavarua, had her own adventure column in five San Diego newspapers, and interviewed countless CEOs, entrepreneurs and pro athletes on assignment for national publications like Outside Magazine, ESPN, CNN.com, and Shop-Eat-Surf.com. Prior to becoming a full-time storyteller and consultant, Shelby worked at the iconic shoe company, Vans, where she helped oversee all the women's branding and later the international marketing for the Americas and Australasia regions. She later served as a media consultant to brands including Nike, PrAna, and Body Glove.In 2016, Shelby created Wild Ideas Worth Living podcast, which she sold to REI Co-Op four years later in 2020 and still hosts. The show features high-impact interviews with world-class adventurers, authors, scientists, athletes, health experts and explorers who have turned their own wild ideas into a reality. She also created a podcast about health and humor called Vitamin Joy in 2020, and has hosted a travel show for Lufthansa.This year, Shelby released her first book, Will to Wild, published by Simon and Schuster. She will also be giving her first TEDx talk about the power of nature and adventure to change your life.In addition to her work as a storyteller and journalist, Shelby is a longtime board member for Outdoor Outreach, a non-profit that helps empower at-risk kids in San Diego through outdoor programming like rock climbing, snowboarding, and hiking.The common thread to everything she does: A little adventure is life's antidote. To second chances. To soul seeking. To success. When not on assignment or behind a microphone, the San Diego native enjoys sampling the best coffee, surf breaks, and smoothies around the county.Join Shelby with Travis and Mace for a fun and wide-ranging conversation on a variety of topics: Shelby's new book; the importance of engaging with scary stuff; cultivating perspective; microdosing nature; surfing, Vans, Luke Jay, Warp Tour and punk rock; and more.In This Epiosde:Will to Wild: Adventures Great and Small to Change Your Life TrailerShelby Stanger Instagram | Website Order Shelby's Book Will to Wild www.neuroreserve.com/travismacy and code TRAVISMACY for 15% off RELEVATE by NeuroReserve: Core Dietary Nutrients for Lifelong Brain HealthTravis Macy Instagram | WebsiteThe Feed Instagram | Website- - - - - - - - - - -If you like this podcast, please consider our book, A Mile at A Time: A Father and Son's Inspiring Alzheimer's Journey of Love, Adventure, and Hope*30% off with discount code MACE
Alexa Score is a professional wakeboarder, TV host, speaker, and cancer survivor. Born and raised in small town Spicer, Minnesota, she hails from humble Midwestern roots, and now splits time between Orlando, Florida and Minneapolis, Minnesota.She has represented numerous global brands including Liquid Force, Hard Rock Cafe, LifeProof, SPY Optic, Body Glove, and others. She has appeared in print and video ads across the globe and has a plethora of experience in the TV and film industries, including being a TV personality on networks such as MTV, ESPN, and Travel Channel, and appearing in the SyFy movie: Two Headed Shark Attack. She's currently a TV personality for the Minnesota Vikings, cohost of Made for the Outdoors (Sportsman Channel and Fox Sports Networks), cohost of Destination Polaris (Fox Sports Networks), and a member of The CW Twin Cities on-air crew. Alexa was diagnosed with Chronic Myeloid Leukemia at age sixteen and has been living with cancer for the past thirteen years. Her journey is far from over as she continues to battle her disease and its side effects. She uses her platform to raise money and awareness for multiple charities including: The Leukemia & Lymphoma Society, BeTheMatch.org, and others. Despite dealing with the constant side affects of cancer and treatment, Alexa has made it a priority to live an active, energetic, and healthy lifestyle.Alexa is a life force and inspiration to others, it was such an honor to have her on the show! Listen now on A Juicy Pear Podcast. If your feeling lead, you can Buy Me A Coffee on http://www.ajuicypearpodcast.comSupport the show
We're joined by Dr Bob Kilroy, a chiropractor who was teaching his daughter to surf one Sunday at Venice Beach when the unthinkable happened. On an otherwise clear day a cloud appeared & started a light drizzle with a single lightning strike that hit the waters of Venice Beach, right next to Bob! Struck by literally a million volts in the equivalent of a bathtubs distance, Bob goes into cardiac arrest & inhales some seawater. His daughter, who was knocked off of her surfboard but spared from serious electrocution, pulls him to safety where lifeguards and an ER Cardiologist who happened to be at the beach pull him out and begin CPR. Then our own Danny shows up after what he described as "a bomb going off" followed by a call for an electrocution, upgraded en route to a lightning strike, then to a full cardiac arrest. The lifeguards regain a pulse, then they're off to UCLA ER with Danny pulling off a risky intubation en route. Dr Kilroy makes a full recovery & he and Danny have a unique discussion as Danny is able to fill in the blanks for the 24 hours where the Dr was in a coma. We also talk about the incredible lesson Dr Kilroy took away from this experience as well as how crazy Venice Beach is on a Sunday, what a spinal adjustment is like, how to become a chiropractor, why both hosts like to see a chiro, how the nervous system responds to a lightning strike, what the recovery is like, & also HOLY CRAP THIS DUDE WAS STRUCK BY LIGHTNING AND LIVED & sat with us & showed us the tattoo he got to remember it. Dr Kilroy is super cool, & also has a great broacasting voice, kinda Bill Walton ish. This episode also has footage from the actual event as well as a shout out to Body Glove.
We're joined by Dr Bob Kilroy, a chiropractor who was teaching his daughter to surf one Sunday at Venice Beach when the unthinkable happened. On an otherwise clear day a cloud appeared & started a light drizzle with a single lightning strike that hit the waters of Venice Beach, right next to Bob! Struck by literally a million volts in the equivalent of a bathtubs distance, Bob goes into cardiac arrest & inhales some seawater. His daughter, who was knocked off of her surfboard but spared from serious electrocution, pulls him to safety where lifeguards and an ER Cardiologist who happened to be at the beach pull him out and begin CPR. Then our own Danny shows up after what he described as "a bomb going off" followed by a call for an electrocution, upgraded en route to a lightning strike, then to a full cardiac arrest. The lifeguards regain a pulse, then they're off to UCLA ER with Danny pulling off a risky intubation en route. Dr Kilroy makes a full recovery & he and Danny have a unique discussion as Danny is able to fill in the blanks for the 24 hours where the Dr was in a coma. We also talk about the incredible lesson Dr Kilroy took away from this experience as well as how crazy Venice Beach is on a Sunday, what a spinal adjustment is like, how to become a chiropractor, why both hosts like to see a chiro, how the nervous system responds to a lightning strike, what the recovery is like, & also HOLY CRAP THIS DUDE WAS STRUCK BY LIGHTNING AND LIVED & sat with us & showed us the tattoo he got to remember it. Dr Kilroy is super cool, & also has a great broacasting voice, kinda Bill Walton ish. This episode also has footage from the actual event as well as a shout out to Body Glove.
Where You Can Find Linden: Her website – www.mermaidsinmotion.com, YouTube is mermaidsinmotion, Instagram – @mermaidlinden.About the Guest: Linden is a pioneer of the exploding mermaid trend that shows no signs of slowing down. With well over 50 Million video views on her YouTube Channel and her own top-selling signature line of monofins with Body Glove, Linden is arguably the most successful “entrepremermaid” in the world. Featured alongside ocean legend Dr. Sylvia Earle in ELLE magazine, interviewed on ABC's 20/20, Good Morning America, BuzzFeed, The Today Show, Discovery Shark Week, Inside Edition, NPR, Bloomberg BusinessWeek, Huffington Post, Real Clear Life, Fast Company, Fortune, CNBC, Entertainment Weekly and The Undersea Journal to name a few, her story has compelled journalists from all over the world to cover her work in more than 30 languages and 80 countries. Over the course of her self-created career as a professional mermaid for the better part of two decades, Linden has spent the better part of her life truly living ‘the life aquatic.' This real-life mermaid who has a passion for ocean “edutainment” is sharing the magic of our blue planet with anyone who crosses her path. Linden travels the globe in search of unique underwater habitats, unusual creatures and is addicted to the beauty and mystery of the big blue. Finding creative ways to share her love of the sea with others, she rarely swims with two legs. She prefers the aid of her 50-pound silicone prosthetic tail which propels her through the water at remarkable speeds, or one of the monofins she designed for Body Glove. A skilled freediver, she can hold her breath for an astounding 5 minutes, and dive to over 115 feet down and back up on a single breath of air.Linden has found herself surrounded by dozens of sharks at 50 feet down on a single breath - with no mask and no air tanks in the Bahamas, danced with manta rays at night in Hawaii, and been enveloped by millions of non-stinging golden jellyfish in Palau's infamous jellyfish lake. She has dived with minke whales and mola mola fish in the pelagic open ocean, been dwarfed by aggregating whale sharks in the Caribbean and mingled with pods of dolphins and sea lions in the Sea of Cortez. She has been circled by 5 Great White Sharks while cage diving in Guadalupe....with a tail on, of course! All of these experiences are captured on film and video, which Linden shares in the form of mini-documentaries for children on her YouTube channel. She has done underwater modeling and pro in-water stunt doubling for films, TV and commercials and has appeared as a mermaid in various feature films and music videos.Linden is on the board of directors of Reef Check Foundation, a non-profit which monitors the health of our world's coral and rocky reef systems in an effort to conserve and protect them (will come back to this). She co-branded in 2012 with Body Glove International and designed her own signature line of child and adult swim products, which can be found in the world's largest retailers including Wal-Mart and Amazon. She is also a co-host for The DeeperBlue Podcast, the official podcast of the world's most popular diving website. Linden has a Bachelor of Science in Film and Environmental Science from Emerson College, is a PADI Master SCUBA Diver, AIDA International Freediving Judge and US Team Coach, with a 20-year background in ocean conservation and education through visual storytelling and live performance.TOTD: “And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don't believe in magic will never find it.” – Roald DahlIncredible episode, thanks for listening!
It's about to be summer, which means it's time for us all to look at some swimsuits, photographed in a tropical locale (St. John in the Virgin Islands, to be precise). Bright colors? Black? Some all-white dresses? All represented. Catherine also lets you in on the secrets of how models always look so perfect in magazines (it's all kinds of sorcery). Then you can go ahead and plunder your household pantry to make some natural masks and tinctures for your face and hair. We're also talking haircuts, hair dye, a whole mess of ads, Sassy Club, Christina's turn in the Diary spotlight, and much more. Put on your whitest dress, try not to spill a Coke on it, and join us! Visual Aids
In episode #38, host Brett Stanley chats with Linden Wolbert. Linden is a professional mermaid who's pioneered the world of mermaiding, from creating her own tail with a special effects artist to now having her own line of Body Glove tails for kids available worldwide.She talks about how she moved from behind the camera as a wildlife filmmaker to being in front of it and presenting her own educational program to help kids understand the ocean better. We discuss her work as an underwater stunt person, and how she got to work with Westley from the Princess Bride!Follow this guest: Website, Instagram, FacebookDiscuss the episode in our facebook group.Support to the podcast.Support the show (https://www.buymeacoffee.com/brettstanley)
Los Angeles pro surfer and video editor Hunter Jones talks about his memorable 2020, from signing with Body Glove, being a stunt double in Hollywood, releasing the film “Still Dreaming,” snagging a cover shot, working for WSL, and going through casting for The Ultimate Surfer. He breaks down his creative path to becoming a pro surfer, what his local scene is like in Los Angeles, and the local pros he looked up to while coming up. He dives deep into diversity in the lineup, striving to be a role model for kids, working with the Color The Water initiative with Ryan Harris, and founding the 1 Planet One People collective with Selema Masekela. In this week's Top 5 segment, Hunter lists the top 5 side hustles and odd jobs he's had while trying to make a living as a surfer. Find us on twitter: @thelineuppod Find us on Instagram: @thelineuppod Want a shoutout on the pod? Fill out this form: https://forms.gle/M3q11juNpwpncAcJ8 Learn more about your ad choices. Visit megaphone.fm/adchoices
The Give Me Five Podcast: An Uncultured Look at Pop Culture and Nostalgia
The Night Stalker was the one serial killer that terrified Greg as a child. Whether it was the satanic aspect of his killings or the randomness of the crimes, it stuck with him. Does the 4-part documentary about his capture hold up to other recent true crime documentaries? Jimmy got the chance to watch another insane Nicholas Cage flick, the action packed Jiu Jitsu. How does that compare to other Cage films that have come out recently? Finally, Rob is getting the most out of his Audible account. This time with The Keeper Chronicles. The whole series is available on Audible now, so check it out. Then make sure to tune in on Monday when we review 1985's Cold War spy comedy Spies Like Us. The Give Me Five Podcast is on Patreon. For just $5 you could join the fun in our patron only chat, and get early warning of our movie of the week and our top 5 list. There are other benefits too, so check it out here: https://www.patreon.com/Givemefivepodcast Remember if you use our link (https://amzn.to/2KxR8OU) we get a little bit of money towards server costs at no extra cost to you. So go ahead and buy that Nicholas Cage Mermaid Pillow you definitely need. Check out our website at givemefivepodcast.com We have a store! Check out our shirts, mugs, bags and phone cases here: Buy cool crap! We record using Squadcast. Squadcast is an easy to use, stable recording environment that allows you, your cohosts and any guests the ability to record out of the comfort of your own home. Just click the link and start talking with absolutely no lag. You can try it out using our link and it will help us out immensely. https://squadcast.fm/?ref=givemefive And you can always reach us at givemefivepodcast@gmail.com or at our Facebook Page : https://www.facebook.com/givemefivepodcast/ Opening Theme Opening theme: GLOW by DJ Ten (feat LeBrock and ULTRABOSS )
Lisa Abel is a 7 figure seller and Amazon brand consultant who works with some of the most powerful and iconic brands in the world including Martha Stewart, Weatherproof, Body Glove and Ben Sherman. We talk about the power of licensing, how she helps brands sell more on Amazon, and her own journey to 7 figures in just one year, all while raising 5 kids! This episode is brought to you by my Amazon ads agency IncrementumDigital.com Email Liran@Incrementumdigital.com to find out how we can grow your brand's sales using the power of Amazon Advertising! Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message
Shelby Stanger has been passionate about storytelling since she inked her first article in a national publication at age 15. As a longtime adventure journalist in the outdoor sports world, Shelby has standup-paddled a portion of the Peruvian Amazon, reported about a summer-long punk concert series called the Vans Warped Tour, surfed from Tofino to Tavarua, had her own adventure column in five San Diego newspapers, and interviewed countless CEOs, entrepreneurs and pro athletes on assignment for national publications like Outside Magazine, ESPN, and Shop-Eat-Surf.com. Prior to becoming a full-time storyteller and consultant, Shelby worked at the iconic shoe company, Vans, where she helped oversee all the women’s branding and later the international marketing for the Americas and Australasia regions. She later served as a media consultant to brands including Nike, PrAna, Body Glove, and Eagle Creek. In 2016, Shelby created Wild Ideas Worth Living, a podcast show, currently presented by REI Co-Op. The show features high-impact interviews with world-class adventurers, authors, scientists, athletes, health experts and explorers who have turned their own wild ideas into a reality. She also hosts LifeChangingPlaces, a new podcast presented and created by Lufthansa about how traveling to a new place can change your life forever. In addition to her work as a storyteller and journalist, Shelby is a longtime board member and volunteer for Outdoor Outreach, a non-profit that helps empower at-risk kids in San Diego through outdoor programming like rock climbing, snowboarding and hiking. The common thread to everything she does: A little adventure is life’s antidote. To second chances. To soul seeking. To success. When not on assignment or behind a microphone, the San Diego native enjoys sampling the best coffee, surf breaks and smoothies around the county.
Looking to create videos that teach AND are fun to watch? Time to learn from the “O-fish-ial” master herself. Professional Mermaid, Filmmaker, Model and YouTube celebrity Linden Wolbert joins us on Firebuilders LIVE. Today she's going to teach you how to craft videos that make learning fun and entertaining. One of the most successful professional mermaids in the world, Linden has been seen on CNBC, The Today Show, Inside Edition, and Discovery's Shark Week. An Emerson College graduate in Film and Environmental Studies, her YouTube videos titled ‘Mermaid Minute' have made a splash with both children and adults alike. Some of her videos gaining over 20 million views...giving people a quick glimpse into the underwater world of a mermaid with a quest for ocean conservation. This mermaid's success story ain't FIN-ished, either. An accomplished creator and inventor, she owns her own line of dive products for future “mer-people in training” co-produced with Body Glove. If there was anyone who stands...er...floats out and thinks outside-the-box, it's Linden. Take a break, hold that shell to your ear, and listen to Linden's advice today. If you're looking to create video content that holds people's attention and blends education with entertainment, I think you'll be mer-mazed at what you learn today! Want more of Linden? You can find her here: http://mermaidsinmotion.com/ ——— Firebuilders is a scalable way coaches and consultants can keep their clients accountable with daily, personal attention. Visit http://www.firebuilders.io for more info! And if you want to listen to past episodes? Check out the podcast: http://anchor.fm/firebuilders-live
Mark McInnis is an accomplished professional surf and fashion photographer who's work has been featured by Surfer Magazine, PrAna, Red Bull, Body Glove and more! Find out how he got his start, what he's learned along the way, and the value of relationships in his life. Enjoy!
Linden Wolbert is many things to many people. To her loyal and loving fans, she is known as Mermaid Linden, the professional mermaid who specializes in “Ocean Edutainment” for kids and adults, ocean conservation, and swimming safety. To the countless families with kids who are faced with life-threatening illnesses, she is known as a granter of wishes, an angel, and a carrier of hope. As the Founder of Mermaids in Motion, LLC., her brand Mermaid Linden is also developing and designing swim products with Body Glove, and her Monofin design has sold in some of the biggest retailers in the world and is currently listed as “Amazon’s Choice” for monofins. Linden is not just an inspirational example of “Entrepremermaidship,” she is also the living embodiment of what we can achieve, and the lives we can touch, by listening to our internal guide and trusting in the power of our purpose.
This week it seems like your hosts Justin, Eliz, and Tyler have just had enough of summer! But it's not quite time to go back to school just yet. There's still Meatballs 4 to discuss, and Corey Feldman is here get us trained for the big water ski competition. Won't you come cheer us on?! Star ratings help us build our audience! Please rate/review/subscribe to us on Apple Podcasts or wherever you listen, and share us with your Body Glove Sales Rep! Email us at sequelrights@gmail.com with feedback or suggestions on future franchises! Bobby Logan's 1-Day Film School: http://www.1dayfilmschool.com/
Yo! What's going on guys? New episode of Badass Asian Dudes. This week's guest is Andy Park, the founder of https://7till8.com/ (7till8). 7till8 makes custom fit surf and dive wetsuits tailored to your body's exact specifications. You just go on their website, send your measurements, and then they send you a custom wetsuit in a few weeks. You see this a lot with clothing for example suits, shirts, jackets - but i remember when Andy and his former business partner came up with this idea years back - I thought it was pretty genius because custom and made to measure clothing was getting big in those days. Of course just having an idea is nothing. The hardest part is executing it and actually turning it into something. But what do you do if you have no experience with wetsuits and you've never made a wetsuit before? And also how do you compete against the already established wetsuit companies out there like Body Glove, Billabong, and O'Neill that have been in the game for years? All they had was the idea of creating a custom wetsuit company. That's the position Andy and his former business partner were in. Some things we talk about in this episode: his https://www.kickstarter.com/projects/371716271/custom-fit-wetsuits (kickstarter strategy and how they raised 20k) creating a vision for your company key takeaways from his accelerator program what he would do if he started over from scratch Please share, subscribe, and if you really like the show, please leave us a 5 star review! It helps other people find the podcast and also helps me get other great guests to interview. I would really appreciate it.
Randy Meistrell is an interesting guest and has been a friend of mine for many years. As a waterman, he has played an important role in one of those major industries that I'm interested in as a hobby. Randy's father and uncle, Bob and Bill Meistrell founded the company Body Glove after WW2. Starting as a family business, you get the direction and values, the "founders influence" that instills the legacy of that company today. It's my pleasure to bring him on to today's podcast and I hope you enjoy it. Randy and Ernest discuss: Founder's Influence Chivalric Ideals Waterman Surfing The Bodyglove Story Wetsuits Dive N Surf Diving The "Stoke" The Endless Summer Orthopedic Equipment Great Lakes Surfing Wave Pools Wakeboard Surfing Paddleboarding You can find more about Bodyglove at: https://www.bodyglove.com/ The book "FITS LIKE A GLOVE" can be found here: https://amzn.to/2omgepM
Not many Emmy Award winners have sold meat door to door. But then again, not many Emmy Award winners are as diverse as Tabitha Lipkin. Raised and educated deep in the heart of Texas, Tabitha Lipkin's mix of humble beginnings and contagious curiosity have made for a story that not even the San Diego based storyteller could imagine. “I was raised by my grandmother,” Tabitha Lipkin recalls of her childhood on her episode of the Behind the Smoke podcast with hosts Shawn Walchef and Derek Marso. “We weren’t exactly a rich family growing up, it was just me and her. She took a pay cut to move and I graduated at the top of my high school and was able to go to the University of Texas. It’s all because of her.” Tabitha Lipkin was interviewed by Shawn Walchef for the Digital Hospitality podcast in May 2020 as she prepared for her move away from San Diego back to Texas. Listen and read about it online here. https://calibbq.media/the-digital-future-of-local-news-tabitha-lipkin-nbclx-dh034/ At the University of Texas, Tabitha Lipkin would juggle jobs bartending, selling meat door to door and being a full-time student. While catching commission off steak sales wasn’t the end-all-be-all for Tabitha, she knew she a future in broadcast journalism was in her sights since she touched base at the University of Texas in Austin. “I knew from the day I stepped on campus that I wanted to work in broadcast journalism,” recalls Tabitha. “It was something I always wanted to do from the time I was a kid. I think people are very interesting and I like to tell their stories. I like to travel. I think the world is such an incredible place and there are so many people to meet, places to see and stories to tell. I thought the best way to do all that was to study broadcast journalism and jump right in.” It was at the University of Texas that her hard work in her broadcast journalism major would open the door for internships on TV shows in LA and NYC for the likes of Conan O’Brien and Stephen Colbert. Ironically enough, it was an elective far removed from her major that paved the way to travel and see the world outside of the States. Digital marketing? Basket weaving? Nope, deep sea diving. “I started at the University of Texas,” Tabitha Lipkin says of her underwater exploration. “There was a one-credit elective program they had. I became a Dive Master in 2015.” Yup, a one-credit course positioned Tabitha into the title of Dive Master. Just how? While perusing dream jobs through an Australia based internship program, Tabitha met a friend who also enjoyed diving. That friend was the reigning Miss Scuba USA and felt Tabitha could take on the same title. All it would take was some curiosity and some luck. “She told me that if I could get to Malaysia then everything from there was taken care of,” Tabitha says in regard to competing for Miss Scuba honors. “She told me I had to do a pageant – I’d never done a beauty pageant – and I had to get a sponsorship.” As noted, Tabitha did not come from a lot of money. She did however happen to have a valuable connection. “Body Glove sponsored me,” Tabitha says. “Their founder’s boat was next to my grandfather’s back in the day – and I went. I was competing against other countries who had been competing in pageants leading up to this, and then I won! I was like, Well, alright, this opens a whole new chapter of my life.” That chapter would be a winding road of endless adventures and life-long friends. While a one-credit course would take her around the world, her dedication in the classroom and networking around Austin led to her first disappointment. It would also lead her to her eventual big break in media. “When I was a senior I was actually turned down for an internship with The Daily Show with John Stewart,” remembers Tabitha. “I was really upset about it because I really wanted it. Everything happens for a reason and I ended up being offered an inter...
The guys start the show by discussing celebrity surfers, how surf videos introduced kids to surf punk, and Jack Johnson and the Santa Barbara/Hawaii connection. The conversation then switches back to surf videos, Pennywise and the history of Bro Hymn, and Cheyne talks about being on the show "Maui Fever." Then Guttermouth and the on stage antics of their lead singer become the the topic of discussion, Cheyne brings up NOFX and Bad Religion, and then Cheyne talks about a wave controlled by an iPad. The show closes with the group talking about Cheyne's roll at Body Glove, how Jeff's old band shot a music video on the Body Glove boat, and Mike asks the guys what they think of Jay Z's new music streaming App TIDAL.
Wrapping up the Kirk McNulty White Seabass Spearfishing Trounament In this episode I interview Jamie Meistrell on the history of Body Glove, Dive and Spear; Al Schneppershoff baja charters and spearfishing lessons; and Clark McNulty with the event wrap up and what this event means to him. OK let’s dive into this episode. Enjoy. […] The post TS 024: Hookbuzz, Body Glove, Dive and Spear appeared first on SpearoBlog.
The guys start the show by discussing celebrity surfers, how surf videos introduced kids to surf punk, and Jack Johnson and the Santa Barbara/Hawaii connection. The conversation then switches back to surf videos, Pennywise and the history of Bro Hymn, and Cheyne talks about being on the show "Maui Fever." Then Guttermouth and the on stage antics of their lead singer become the the topic of discussion, Cheyne brings up NOFX and Bad Religion, and then Cheyne talks about a wave controlled by an iPad. The show closes with the group talking about Cheyne's roll at Body Glove, how Jeff's old band shot a music video on the Body Glove boat, and Mike asks the guys what they think of Jay Z's new music streaming App TIDAL.
Celeste Thorson is a professional actress, award winning model, screenwriter and activist living in Los Angeles, CA. This multi-ethnic beauty has starred in television shows, films, and endorsement campaigns for millions of viewers around the globe. Celeste is best known as the athletic host who faces her fears in two seasons of the travel show "Destination X Hawaii" and "Destination X California" which airs in over 60 countries worldwide. She explores exotic locations and adrenaline pumping action sports like sky diving from 14,000 feet, rappelling off cliffs, jetskiing, mountain biking, swimming with sharks, surfing, racing sports cars, and flying in fighter jets. She is an advocate of outdoor sports and is always up for an adventure. As a model she has graced many magazine covers, billboards, and commercial campaigns for clients like Reebok, Yoplait, Paul Mitchell, Body Glove and many others. Fitness, food, fashion, and political activism are her biggest passions. When not filming her show, writing for television, or exploring nature she is supporting her favorite human and environmental causes like Save the Children, Amnesty International and Sierra Club.
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