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Bridgestone plans to improve its fleet service strategy and optimize service networks to enhance the customer experience – and it only takes 4.5 million vehicles and a partnership with Geotab to do it. In this episode of What's Treading, we speak with Josh Holland, Vice President of Network and Solutions Development at Bridgestone Americas, to discuss Bridgestone's new partnership with Geotab. This collaboration gives Bridgestone access to 4.5 million connected vehicles. The partnership allows them to gain insights into traffic patterns, vehicle behaviors, and road conditions.Bridgestone Uses Geotab Data for Fleet Service OptimizationJosh explains how this partnership will help Bridgestone enhance its services: "Really what we're gaining is additional access to data and with the intent to really drive and enhance our fleet service strategy." Geotab's data will help Bridgestone understand fleet dynamics, such as vehicle types and locations, while ensuring privacy. Bridgestone will use this data to refine its fleet care services, improve efficiency, and reduce downtime by better understanding fleet behavior.How Enhanced Bridgestone Fleet Service Benefits Tire DealersJosh also dives into how tire dealers will benefit from the partnership. The data will optimize service provider operations and offer detailed information on fleet locations. This data will help improve decision-making regarding mobile service capabilities, staffing, and service location expansion. This means tire dealers will be able to provide more efficient and tailored services to their customers. The Long-Term Impact of Data on Tire DevelopmentBut, what's the long-term impact of this data? Josh says the insights could ultimately help develop better tires and solutions for fleets. Find out how by watching the episode above.Tire Review: www.tirereview.comHunter Engineering: www.hunter.com
Will Robbins, an Executive Director at Bridgestone Americas, talks the tire industry and his company's commitment to evolving amid change.
Will Robbins, an Executive Director at Bridgestone Americas, discusses the tire industry, its future, and EVs.
The manufacturing industry is undergoing rapid transformation, with automation, AI, and cutting-edge technology redefining how products are made and distributed. Despite these advancements, one challenge remains: gender diversity. Women still hold a disproportionately low number of leadership positions in manufacturing, making stories of female leaders all the more essential. According to a Deloitte report, women make up only 27% of the manufacturing workforce. What does it take to rise in this male-dominated industry, and how can women carve a path in the evolving world of advanced manufacturing?In this episode of DisruptED, host Ron J Stefanski sits down with Rachel Potee, Manager of Brand Experience and Influencer Engagement at leading tire manufacturer Bridgestone Americas. The conversation explores Rachel's career journey, the challenges and opportunities facing women in manufacturing, and how Bridgestone is innovating in a rapidly changing landscape.Key takeaways from the conversation:Breaking Barriers in a Male-Dominated Industry: Rachel shares her experiences navigating motorsports communications and making her mark in manufacturing leadership.The Future of Manufacturing & Sustainability: Insights into Bridgestone's approach to circularity, sustainability, and next-generation tire technology.Building Brand Experience in a Digital World: The evolving role of marketing in creating immersive brand experiences both online and in-person.Rachel Potee is a strategic marketing leader with over a decade of experience managing brand communications for top global companies, including Bridgestone, Microsoft, and Samsung. She specializes in brand storytelling, influencer engagement, and experiential marketing, helping businesses break through industry noise with insight-driven campaigns. Currently, as Manager of Brand Experience at Bridgestone Americas, she focuses on building immersive consumer connections and shaping the company's marketing strategy in the evolving world of advanced manufacturing.
The racing industry has long been dominated by men, but change is in motion. Women are increasingly taking leadership roles in motorsports, breaking barriers and driving innovation in engineering and production. While motorsports has historically lacked female representation, organizations and industry leaders are working to create more opportunities for women in motorsports. With STEM fields playing a crucial role in racing advancements, the push to encourage young women to pursue careers in engineering and science is stronger than ever.So, what does it take to lead in a male-dominated industry like motorsports? And how are female executives shaping the future of racing?In the first episode of this two-part series on DisruptED, host Ron J. Stefanski sits down with Cara Krstolic, the Executive Director of Race Tire Engineering and Production and Chief Engineer of Motorsports at Bridgestone Americas. They discuss the leading tire manufacturer's cutting-edge advancements in race tire technology, the opportunities for women in motorsports, and the importance of mentorship in STEM fields.Key takeaways from the episode:Breaking Barriers: Cara shares her journey from childhood STEM experiments to leading race tire production at Bridgestone.Engineering Innovation: How advanced technology and data analysis are reshaping the way race tires are designed and manufactured.Women in STEM: The importance of visibility, mentorship, and fostering diverse teams in engineering and motorsports.At Bridgestone Americas, Cara Krstolic oversees the design, development, and manufacturing of race tires, including those used in the IndyCar Series. With over two decades at Bridgestone, she has led teams in tire engineering, force and moment testing, and advanced data modeling for high-performance racing applications. A leader in motorsports innovation, she has played a pivotal role in advancing race tire technology while championing diversity and STEM education in engineering.
Sustainability has become a defining challenge for industries worldwide, and manufacturing is no exception. As businesses reckon with carbon emissions and waste, the race to develop eco-friendly production methods is on. Tire industry giant Bridgestone-Firestone is at the forefront of this transformation, leveraging innovation to reduce its environmental footprint. After all, the year 2023 was the hottest year on record, underscoring the urgency of innovation. But how can a century-old industry balance tradition with the need for sustainability without sacrificing performance?In the second episode of this two-part series on DisruptED, host Ron J. Stefanski continues his conversation with Cara Krstolic, the Executive Director of Race Tire Engineering and Production and Chief Engineer of Motorsports at Bridgestone Americas. Krstolic shares how Bridgestone-Firestone is pioneering sustainable solutions in high-performance motorsports, using racing as a proving ground for greener tire technology.Key takeaways from the conversation:Sustainability in Motorsports: Bridgestone is developing tires using alternative rubber sources like Waiuli and palm oil by-products, proving that sustainability doesn't mean sacrificing performance.Circular Manufacturing: The company is working toward a future where old race tires can be broken down and repurposed into new ones, reducing waste and enhancing efficiency.Reshoring Manufacturing: Bridgestone has opened the first new tire production facility in Ohio since World War II, revitalizing U.S. manufacturing and reinforcing the Midwest's status as a hub of industrial innovation.Cara Krstolic is a prominent leader in motorsports engineering, spearheading race tire development at Bridgestone Americas. With a strong background in polymer science and materials engineering, she has been instrumental in advancing sustainability initiatives within the company. A passionate advocate for STEM education and women in engineering, Krstolic is shaping the future of sustainable manufacturing in high-performance racing. Her expertise in tire dynamics, vehicle instrumentation, and sustainability positions her at the forefront of innovation in racing tire technology.
Merry Christmas! This morning we bring you new content featuring additional conversations recorded at this year's NAFB Trade Talk event. We have Greg Jones of Bridgestone Americas, Darren Anderson of Vive Crop Protection, Craig Davidson of Helena Agri-Enterprises, Brent Smith of New Leaf, and Kendall Quandahl of Case IH.See omnystudio.com/listener for privacy information.
PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 48 – A Big Weekend at the Big Machine Music City Grand Prix with Alex Palou, Will Power, Colton Herta, Josef Newgarden and much, much more September 17, 2024 Show host Bruce Martin recaps the big news that came out of the final race of the NTT IndyCar Series season, the Big Machine Music City Grand Prix at Nashville Superspeedway. Martin has exclusive interviews with three-time champion Alex Palou, Team Penske's Will Power, Scott McLaughlin, and Josef Newgarden, 2024 IndyCar Series Rookie of the Year Linus Lundqvist, six-time IndyCar Series Champion Scott Dixon, both with Chip Ganassi Racing. Also, race winner Colton Herta and pole winner Kyle Kirkwood of Andretti Global, Santino Ferrucci of AJ Foyt Racing, Penske Entertainment President Mark Miles and Cara Krstolic is the Executive Director, Race Tire Engineering and Production and Chief Engineer, Motorsports for Bridgestone Americas -- owner of the Firestone brand on this edition of Pit Pass Indy presented by Penske Truck Rental. We will have an in-depth interview with 2024 IndyCar Series champion Alex Palou on a special bonus edition of Pit Pass Indy, which will be available later this week. On the highways, the raceways and every pit stop in between, Penske Truck Rental keeps you moving forward. Gain ground with Penske! For more INDYCAR coverage, follow Bruce Martin at X, previously known as Twitter, at @BruceMartin_500
The idea of a fleet may bring to mind a very specific type of vehicle for some people. But the reality in the modern world of mobility is that fleets truly come in all shapes and sizes. In the latest episode of THRIVE, host Keith Cawley explores the changing world of commercial tire and fleet solutions with two of Bridgestone's top experts – Steve Hoeft, President of the Commercial Truck Group for Bridgestone Americas, and Brian Cunningham, Vice President of Fleet Solutions Customer Success for Bridgestone Mobility Solutions. From traditional tractor trailers to emerging home delivery services, Steve and Brian discuss how innovative technologies and digital solutions are coming together with premium tire products to serve a diverse range of modern fleets across all areas of business
Firestone Ag, a business of Bridgestone Americas, will close entries for the 2024 Rock the Crop Sweepstakes on June 6. This year's sweepstakes is open exclusively for chapters of the National FFA Organization. NAFB News ServiceSee omnystudio.com/listener for privacy information.
Description:In this episode, Cindi Howson is joined by Valerie A. Logan, CEO and founder of the DataLodge and Chief Strategy Officer at DATA SOCIETY GROUP, and Jason Beyer, Vice President of Data and Analytics at Bridgestone Americas. They delve into the vital concepts of data literacy and AI literacy, sharing their insights and experiences in fostering a data-driven culture within organizations. Valerie, widely regarded as the "godmother of data literacy," sheds light on the three key pillars of her approach: mindset, language, and skills. Jason provides a behind-the-scenes look at how Bridgestone is cultivating data literacy, including partnerships with HR, creating a data marketplace, and fostering a community of data enthusiasts.Key Moments: Valerie Logan explains the three pillars of data literacy: mindset, language, and skills (06:16)Jason Beyer shares Bridgestone's approach to scaling data literacy, including partnering with HR and creating a data marketplace (22:10)Valerie highlights the importance of leadership in modeling the right mindset for data literacy (29:28)Cindi, Valerie, and Jason discuss the evolution of data literacy to AI literacy (33:48)Lightning round with fun questions for Valerie and Jason (38:26)Key Quotes: ISL (Information as a second language) is really a foundational methodology for how we look at the enablement of people, the empowerment of people with this capability. And when I talk about data literacy in ISL, I look at it really as three things, mindset, language, and skills. - Valerie A. LoganTerms, Techniques, then Tools. If you're trying to drive a different behavior, a tool is part of that. But how somebody thinks, how someone engages is also part of it. - Valerie A. LoganLeaders need to think about data fluency different from those that may be using data in their role or may have data as a role and recognize that there's different levels of fluency, proficiency, and the core literacy that go along with that. - Jason BeyerEven before we called it a data literacy program, we had this mindset and approach as a COE team and our value contribution to the organization is we need to raise the water for the entire organization in how we use and make the most of our data assets. - Jason BeyerMentions: Data Literacy MovementInformation as a Second Language (ISL) methodologyThe Data Lodge and Bridgestone Data Literacy WebinarGenerative AI and prompt engineering classesBiosValerie A. Logan Founding The Data Lodge in 2019, Valerie is as committed to data literacy as it gets. With train-the-trainer bootcamps, and a peer community, she's certifying the world's first Data Literacy Program Leads. In 2023, The Data Lodge was acquired as the basis of a newly formed venture, Data Society Group (DSG), aimed at fostering data and AI literacy and cultural change at scale. Valerie is excited to also serve as the Chief Strategy Officer of DSG. Previously, Valerie was a Gartner Research VP in the CDO team where she pioneered the Data Literacy research and was awarded Gartner's Top Thought Leadership Award (2018). Valerie has more than 30 years of experience in consulting leadership and telecommunications. Valerie holds a B.S. in Math (SUNY College, Buffalo) and an M.S. in Applied Math (New Mexico State). She lives between the Adirondacks in Upstate NY, and Sarasota, FL with her husband Brian, and their yellow lab, Cooper, the Lodge mascot.Jason BeyerA Data, Analytics, & Technology pioneer with a proven ability to lead transformational change through highly complex programs across diverse teams. Jason brings global experiences from automotive, retail, industrial manufacturing, construction, medical, and government industries to fuel competitive differentiation through trusted data and profit generating analytic solutions. He has a proven ability to deliver results at an Executive level across all domains of information technology. Jason believes what's good for society is good for business. His passion is to make a positive impact for the organization where he works, the people he works with, and the community where he lives. Jason serves on multiple boards for his community of Nashville, and for the data industry
In this episode Aaron is Joined by Rob Seibert President of, Off The Road: North America at Bridgestone Americas. You may know bridgestone for their personal vehicle tires or maybe from racing, or if you're from Nashville the Arena downtown. The average person might not think about the hundreds of thousands of tons of raw materials carried by haul trucks or moved by machines, all carried by air and rubber. This is exactly what Rob is interested in, to him tires are more than just something cool you see transiently passing on the highway. Tires decide production time, tires decide how long a machine can keep running, and tires keep the industries essential to our nation and economy moving forward. To learn more about Bridgestone's off road tires tune in! If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com. Stay Dirty!
Bridgestone Americas marketing leaders Elizabeth Lewis and Merritt Gilbert talk about the Bridgestone brand purpose What Really Matters and how it brings new cultural relevancy to their brand.
You know when someone loves what they do when they speak about it with passion and excitement. With an engineering background and a passion for racing, Cara Krstolic, executive director, race tire engineering and manufacturing and chief engineer, motorsports, at Bridgestone Americas, is one of those people. A native of Akron, Ohio, Cara started her career at Bridgestone as a vehicle dynamics engineer. But her curiosity for learning goes farther back than that. As the daughter of two teachers, Cara remembers growing up with an interest in science and the outdoors. She would do experiments with her mom, a science teacher. Later as a college student at the University of Akron, she participated in Formula SAE challenges, where she and a team designed and competed with small formula-style racing car. Soon after graduating, she started at Bridgestone and hasn't looked back. Her story of making her way to the motorsports side of the business is one of grit and a strong work ethic. Those traits and more are what allowed her to work her way up to become the head engineer for all race tires for the Bridgestone and Firestone brands, building tires for storied races like the Indy 500. In this episode of Johnny g & Friends, presented by Firestone, Cara and Johnny g discuss: Cara's career trajectory at Bridgestone (0:53)A typical race weekend for Cara –the schedule, data collection and all (3:52)Data points collected at a typical race weekend (5:39)Johnny g's first encounter with guayule in the early 90s, which is a plant Bridgestone is using a sustainable alternative to natural rubber (11:35)Future application for guayule in racing tires (14:24)The atmosphere and race day and Cara and Johnny g's favorite part about it (17:27)How more women are involved in racing and Cara's advice to young women for achieving a career in racing (19:59)Rapid Fire Questions (22:51)For more episodes of Johnny g & Friends, presented by Firestone, click here.
In September, Bridgestone Americas released its new Potenza Sport all-season UHP tire. As with many UHP tire offerings, the company says the tire is targeted toward consumers who are enthusiastic about driving their sporty performance vehicles, but the tire has also been designed with a focus on regions that experience light snowfall. One attribute that especially caught our interest was the fact that this is the company's first UHP all-season tire to feature Bridgestone's "Enliten" technology, which the company says is engineered to help optimize all-season performance and provide longer wear life."Bridgestone's position is that if the tire wears longer, we get more wear life that is more sustainable, and that's better for the consumer," says Dale Harrigle, chief engineer of replacement tires and Bridgestone Americas. "We like tires, but most consumers don't want to go to the tire store and buy tires. If they have to buy fewer tires, they have to use fewer tires, and that's more sustainable for the planet."On this episode of What's Treading with Tire Review, we drill Harrigle on the science that's been built into the Potenza Sport all-season UHP tire. Harrigle helps us understand how the tire technology found in the new tire works, the company's targetted vehicle models, and when tire dealers can expect new sizes to be released.Tire Review: www.tirereview.comAAPEX: www.aapexshow.com
This week we have on our very special friend(iana) Davis Adams-Smith, the Director of Communication for Bridgestone Americas. Did ya'll read that? We have the quality guests! We talk about how he very proudly supports a scootering moment, how he was the very first influencer, and much, much more! Tune in every (or every other) Friday for new episodes of Fun Girlie Car Time! Please don't forget to rate, review, and subscribe! --- Support this podcast: https://podcasters.spotify.com/pod/show/fungirliecartime/support
A discussion with Dwight Specht, Vice President, Digital Transformation & Strategy at Bridgestone Americas, the US division of the global tire and automotive corporation. He has held prior roles at North Highland, I.B.I.S., and ePartners. He talks about the types of analytical consulting and how they have evolved over the years, as well as how client engagements have changed. He discusses his love for reading and how it keeps him up to date, as well as how he views early career years as focusing on being a craftsman and later years focusing on leading other craftsmen. He also discusses what he's learned since moving to the client side for the first time. #analytics #datascience #leadership #machinelearning #ai #artificialintelligence #bridgestone #northhighland #ibissoftware #epartners
Hi there, and welcome to THRIVE, a Bridgestone Americas podcast exploring our company through compelling conversations with the people moving us forward every day. Our conversations dive deep into the different areas of our business and how they support our strategic vision. We also unpack our history, highlight our culture, and connect the dots on tangible efforts we're driving to deliver our commitment to help create a better world for future generations. At Bridgestone, we believe that today, tomorrow, together, we thrive. We hope you'll join us on the ride.
By Adam Turteltaub You may not realize it, but your compliance program has a brand. Line employees and management all have a host of impressions about the compliance department that color how they respond to what you say and do. A strong brand means that your actions are more likely to be appreciated. A weak brand means it's a very steep uphill climb. Adam Balfour, Vice President & General Counsel for Corporate Compliance at Bridgestone Americas and author of the book Ethics & Compliance for Humans, is an advocate for compliance teams making the effort to invest in creating a strong, positive brand that communicates the value of the program. As a part of that effort, compliance teams need to move beyond simply building awareness to ensuring that the brand resonates and is relevant to the organization. To do that he advocates taking a people centric approach and using three methods of motivation: Start with why. Don't just tell them what to do. Tell them why they need to do it beyond “the law requires it”. Emphasize group safety. Share what others in the organization are doing and use community as a motivator. Use incentives. The US Department of Justice is calling for them, and they can be very helpful, even non-monetary ones. Finally, leaning on his United Kingdom roots, he encourages compliance teams to think like soccer midfielders, players who can both defend and attack. Listen in to learn more about how you can strengthen your compliance program's brand.
Season six of THRIVE takes off with a reconnect on our Bridgestone purpose. Join host Keith Cawley for a conversation with Sara Correa, Chief Marketing Officer at Bridgestone Americas, and Wade Munday, Director of Corporate Philanthropy and Social Impact, as they explore how the Bridgestone Americas Trust Fund, brand partnerships, local community initiatives, and more are helping address what really matters in our communities and society.
Angie Oleson is Business Lead at Firestone Direct, the largest mobile tire and service company in the United States. She has led and managed its business operations since it was launched by Bridgestone Americas in 2021. With an ability to translate strategic goals into concrete tactics, Angie has a track record of positively impacting business performance. In this episode… Is there a business or type of business who stands to benefit from the emergence of mobile vehicle and tire service? How about any business that regularly utilizes a fleet of vehicles? For some interesting perspective on how fleets gain value from mobile vehicle and tire service, Check out this episode of Gain Traction! According to Angie Olson, from Firestone Direct, mobile vehicle and tire service can help fleets increase their billable hours because fleet members can continue to do their work while a vehicle is being serviced on location. The response from this group, Angie says, is “through the roof positive.” On this episode of Gain Traction, Angie joins Mike Edge to discuss the long-term potential of mobile vehicle and tire service as a mainstay in the industry. They chat about customers who are helped the most by this type of service, the favorable response it has received, the growing need and demand for it, and building a culture of “maniacal” customer service. Don't miss it! Here's a glimpse of what you'll learn: Angie discusses her first job out of high school How Angie started working in the tire industry Who is Firestone Direct's ideal customer? What does it mean to have a culture built around maniacal customer service? Why Angie loves mobile vehicle and tire service Angie's favorite place to visit Resources mentioned in this episode: Angie Oleson on LinkedIn Firestone Direct Meghan Conlan on LinkedIn Firestone Complete Auto Care Mike Edge on LinkedIn Tread Partners Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.
Approximately forty percent of materials in the tires on your vehicle consists of natural rubber - which is a contributing factor to the continued deforestation of the Amazon rain forest. Bollinger Motors was one of the first EV manufactures that we covered when this program began. We discuss how much they have changed in focus over the years. Finally, community microgrids. They may offer a solution to reliable electric power generation in a crisis, while making neighborhoods self sufficient.
The natural rubber compound that is one of the materials used in the manufacturing of vehicle tires accounts for 40 percent of the total. Currently, it is sourced in the tropics and is one of the leading contributors to the deforestation of the Amazon rain forest - only adding to the severity of climate change. Bridgestone Americas, a leading tire manufacturer, is looking to the lowly Guayule plant that grows in the United States, as a possible alternative.
Gary Garfield, speaker, author, and former CEO of Bridgestone Americas, shares a few times when he empowered his workforce to speak truth to power, drive innovative ideas from within, and speak up for themselves, resulting in one of Bridgestone's most well-received initiatives. Hear Gary's full interview in Episode 395 of The Action Catalyst. Also be sure to check out Gary's first appearance on the podcast, in Episode 243 of the Action Catalyst.
https://southwesternspeakers.com/gary-garfield/ (Gary Garfield), speaker, author, and former CEO of Bridgestone Americas, shares the "rules of the road" from his new book, "Driving Results", including why humility is freedom from arrogance, the advice from the best boss that HE ever had, the equation to creating a productive and trusting company culture, the discrepancy between professional auto testing and consumer driving, creating innovation & how one of Bridgestone's best ideas came from an employee submission, and answering the question of "who's REALLY the boss?" Also be sure to check out Gary's first appearance on the podcast, in Episode 243 of the Action Catalyst. Mentioned in this episode: This episode is brought to you by Southwestern Speakers This episode is brought to you by Southwestern Speakers. https://the-action-catalyst.captivate.fm/southwesternspeakers (Southwestern Speakers)
In the first episode of THRIVE season 4, Sara Correa, Chief Marketing Officer for Bridgestone Americas, introduces Bridgestone's succinct new brand voice: What Really Matters. The multi-channel behavioral platform is a new approach for the iconic brand, which is shifting its marketing to focus on actions over advertisements and purpose over performance. Learn more about how it will help Bridgestone tell its mobility and sustainability stories, engage it's wide-ranging stakeholders, and deliver on its North Star and the Bridgestone E8 Commitment.
You wouldn't think that a $15B company would need to change much. Then again, you aren't the CEO. Faced with pressure to reduce already slim margins to compete, Gary Garfield faced the problem head-on, change or stagnate. Gary shares his secrets to turning a massive enterprise, spanning two continents, to not only change and innovate but to crush their goals in doing so. Gary breaks it down so everyone from small businesses to large enterprises can replicate his success. Gary A. Garfield Author. Speaker. Consultant. Coach. As critical as change is in our ever changing world, most organizational and group change efforts fail. Why? Because change is hard, very hard. Habits are stubborn; they do not die easily. Studies have shown that about two-thirds of all change efforts fail to reach their goals. As an expert on successfully driving change, as well as leadership and corporate culture, Gary is a highly sought-after speaker, author, consultant and coach. Gary is the former CEO of Bridgestone Americas, a 55,000 person company with operations on five continents and the successor company to the iconic Firestone Tire and Rubber Company. During his tenure, he successfully drove radical change throughout the organization, including the culture, the strategy, the vision, and, where necessary, the people. Unlike most change efforts, it worked. The company's profits grew by an astounding 500 percent in six years. Gary comes from a position of hands-on success. Gary's Book: Driving Results Contact Gary: gagarf111@gmail.com https://www.garyagarfield.com Dave Rosenberg: https://lockedonleadership.com Anne Bonney: https://yourchangespeaker.com
Bridgestone's roots in the Rubber City of Akron, Ohio date back more than 120 years through the Firestone brand, and significant investments over the past few decades have further solidified this region as the home of Bridgestone Americas research and development well into the future. Now in 2022, the company is also ready to add a new chapter to its storied history of race tire manufacturing in the Akron area with the opening of the new Advanced Tire Production Center (ATPC). In this episode, THRIVE goes on the road to speak with Dan Peterman, Senior Manager of Race Tire Manufacturing, and Jerry Morris, Senior Manager of Technology Center Operations, about how the ATPC came to be, what it will produce, and why it means so much to both our company and the local community.
In this video, Laurie Guzman interviews former CEO of Bridgestone Americas, Gary Garfield. Join us as we talk about: ✔️ How he transitioned to the position of CEO from being General Counsel ✔️ How he lead the company to grow 500% year after year ✔️ Changing culture and climate of a large organization ✔️ His brand new book: Driving Results Details on his book: Driving Results Studies have shown that over two-thirds of all corporate change efforts fail to achieve their goals. As CEO of Bridgestone America's, Gary Garfield implemented extensive strategic, cultural, and people changes; as a result, profits grew 500 percent in six years. In Driving Results: Six Lessons Learned from Transforming an Iconic Company, Garfield delivers an inspiring and actionable blueprint for business transformation, explaining the six key elements necessary to successfully drive change in any organization, department, or team: Leadership, Vision, Culture, People, Alignment, and Focused Execution. The critical reviews have been outstanding. “Wow! I absolutely love this book. The six lessons Gary addresses in this book are spot on.” - JOHN MURPHY, Founder & CEO of Venture Management Consultants, Inc. and award-winning author “I love the leadership insights packed inside this book, and more importantly I love that everyone who reads it will be moved to do something right away to drive results for themselves.” - ADRIAN GOSTICK, New York Times bestselling Author of All In and Leading with Gratitude “Read it, share it and do it!” - CHESTER ELTON, Keynote Speaker and Best Selling Author. Purchase book here https://bit.ly/38RegZr Special thanks to Southwestern Speakers for linking Laurie and Gary Special thanks to Southwestern Speakers for linking Laurie and Gary Gary is a highly acclaimed and sought-after speaker, consultant, and coach in the areas of change management and leadership. His hallmark is he listens carefully to the goals of senior management to deliver exactly what they want. You can retain Gary through the following website: https://southwesternspeakers.com/gary-garfield/ Connect With Us! Instagram: https://www.instagram.com/lauriewithastory Facebook: https://www.facebook.com/lauriewithastory Twitter: https://www.twitter.com/lauriewithstory LinkedIn: https://www.linkedin.com/company/lauriewithastory Https://www.lauriewithastory.com
Posted by Adan Turteltaub There are a lot of things you can do to make your organization's celebration of Corporate Compliance & Ethics Week a success. But sometimes, less is more. Adam Balfour, vice president and general counsel for corporate compliance and Latin America, Bridgestone America's, explains in this podcast that they realized that it would be better to evolve their celebration from a lot of different activities to just a few and to make them bigger. So what are they doing? For the last few years they have bestowed a series of Leading With Integrity awards. These go to managers who have been nominated by employees for their exemplary leadership when it comes to compliance and ethics issues. All 50,000 of the organization's employees can nominate any leader, manager or supervisor that they think deserves the prize. The nominations are evaluated by a cross functional panel which is good for bringing in and engaging other leaders in the organization. Then five or six winners are selected each year, and they are announced during a leadership panel with about 1100 employees on the call. For the winners the greatest impact comes from the recognition and knowing that the CEO knows your name and for a very positive reason. This program has also helped the compliance team gain exposure to people they didn't realize were embodying the organization's commitment to compliance. Another event that they do, or more accurately two events, are leadership panels wherein employees are invited to join in and listen as leaders discuss compliance and ethics issues. It sets a clear tone at the top for the organization and illustrates ethical decision making. Each year, for a little bit of fun, the compliance team puts together an event using ethics issues found in popular TV shows and movies. This helps teach compliance in a more relatable way and leverages good adult learning theory. Finally, the compliance organization offers a Compliance Battle Royale every year. It's a big production with a bracket of 16 teams competing against each other over a period of four days. There is daily elimination, and it gets very competitive. Got any good ideas of your own to share? If so add them to the comments below. And be sure to listen to this podcast.
Taren Rodabaugh, CIO of Bridgestone Americas, joins the podcast to talk about the important role IT professionals play when the organization conducts a merger or acquisition.
This week's episode of the Fearless Mindset Podcast a conversation with Glenn W. McLea, Director of Corporate Security Operations at Bridgestone Americas. Working in security has a different focus compared to military service.Glenn shares how customer service has equal priority in protection, especially during peacetime, and it cannot be all about security all the time. He shares how he was during 9/11 and the amazing initiatives they have with BRAVO to help veterans and foster community relations.HIGHLIGHTSCustomer service is the difference between military service and securityKeep learning and invest in relationships to get to the next level Community-building and helping veterans with BRAVOQUOTESGlenn: "I think that that's just so important that we listen to what the client needs and provide all the security expertise that's needed, but at the same time, you need to also show some customer service."Glenn: "Create authentic relationships is so important. And you know what, ask for help. Just ask for help. I can tell, anybody who comes to me, if I see something, come over, somebody wants to connect with me on LinkedIn... but if the person reaches out to me and says hey, here's my predicament, I need help, absolutely. I can't say no."Find more about Glenn by checking out the link below:LinkedIn: https://www.linkedin.com/in/glenn-w-mclea-cpp-msbc-5067513/To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.
Insight into challenges in the natural rubber sector from: Karen Steer, manager at the Rainforest Alliance and rubber lead for the Accountability Framework; Stefano Savi, director of the Global Platform for Sustainable Natural Rubber; Philippe de Groot, head of agronomy at SOCFIN; and, Ana Arce, senior manager for corporate sustainability governance at Bridgestone Americas, talking with Innovation Forum's Ian Welsh. They discuss how AFi has partnered with GPSNR and its members to develop a policy framework that addresses the specific supply chain risks in the rubber sector, and how the industry is collaborating to streamline and standardise approaches.
Cara Adams is the chief engineer for Bridgestone Americas Motorsports. She and her team play a key role in the reliability and performance of the cars in the NTT IndyCar Series. In Part 1, Adams gives you her background and intro into racing and delves into some of the details about race tire construction including the mechanical and chemical aspects and how that changes depending upon tracks and car configuration. In Part 2, she discusses how Firestone communicates with teams during race weekends to maximize performance and what happens to the tires once they come off the cars and more. Enjoy By Larry Mason Copyright © 2022 Larry Mason
Cara Adams is the chief engineer for Bridgestone Americas Motorsports. She and her team play a key role in the reliability and performance of the cars in the NTT IndyCar Series. In Part 1, Adams gives you her background and intro into racing and delves into some of the details about race tire construction including the mechanical and chemical aspects and how that changes depending upon tracks and car configuration. In Part 2, she discusses how Firestone communicates with teams during race weekends to maximize performance and what happens to the tires once they come off the cars and more. Enjoy! By Larry Mason Copyright © 2022 Larry Mason
This week: Karen Steer, manager at the Rainforest Alliance, and lead for the Accountability Framework, Stefano Savi, director of the Global Platform for Sustainable Natural Rubber, Philippe de Groot, head of agronomy at SOCFIN, and Ana Arce, senior manager for corporate sustainability governance at Bridgestone Americas, discuss the challenges for sustainable rubber supply chains, and the technology and collaborative solutions being developed to help. Also, hear from Anna Turrell, head of environment, Tesco, and Sarah Wakefield, head of food transformation, WWF, talking with Toby Webb about the Tesco and WWF Sustainability Innovation Fund for late-stage agricultural sector innovators. Click here for more information. And, Innovation Forum's Hanna Halmari gives an update on the upcoming sustainable apparel and textiles conference. Plus: BNP Paribas, Standard Chartered and UBS join Carbonplace offsets technology platform; Coca-Cola to boost returnable and refillable containers use to 25%; new research pointing to soy-linked deforestation in Brazil; and, new Barclays report shows how UK retailers are ending supplier relationships because of ESG risks, in the news digest. Host: Ian Welsh
Cara Adams is the chief engineer for Bridgestone Americas Motorsports. Her mechanical engineering degree is key in her understanding of how to build reliable, performance-oriented tires that supply the entire field of the NTT IndyCar Series. In Part 1, Adams gives you her background and intro into racing and delves into some of the details about race tire construction including the mechanical and chemical aspects and how that changes depending upon tracks and car configuration. By Larry Mason Copyright © 2022 Larry Mason
To kick off season three, host Keith Cawley invites Taren Rodabaugh, Chief Information Officer at Bridgestone Americas, to the THRIVE studio for our first in-person podcast to talk technology and the digital transformation taking place both in and around Bridgestone. They discuss how this digitalization is impacting our workplace and our North Star strategy, what is on the horizon for Bridgestone IT in 2022, and how Taren approaches leading diverse and hybrid teams in an ever evolving environment.
In the final episode of season two, host Keith Cawley talks to Nizar Trigui, Chief Technology Officer and Group President of Solutions Businesses at Bridgestone Americas, about how the various topics of conversation on season 1 and 2 of THRIVE truly connect within one overall strategy that is bringing our North Star to life. Nizar explores our approach and activity related to research and development, investments and partnerships, sustainability and circular economy, and more to provide insight into how Bridgestone is truly moving the world ahead by leading a revolution in mobility.
In this HRchat we talk about what it took to hold things together in larger organizations during the height of the Covid Crisis. We'll also consider ways top leaders are bouncing back with new ideas and improved approaches to DEI. Bill's guest this time is Ebonee Davis, Executive Director, Talent, Culture & Diversity at Bridgestone Americas. She leads a team of HR professionals across the United States and Latin America that support enterprise initiatives to help attract, retain, and develop talent. In addition to talent management, Ebonee also leads DE&I at Bridgestone and is responsible for creating the strategy and implementing best practices throughout the organization. Ebonee was also listed as one of Engagedly's list of the Top 100 HR influencers for 2021.Questions For Ebonee Include:In your bio, you say that what defines you is not the summation of your credentials but the summation of your character. Talk to me about showing vulnerability as a leader and the role it plays in team engagement and DE&I effortsCan you share your experiences, as a senior HR and Talent pro at Bridgestone, of the pandemic, it's effects on employees, operations of the company, and how you've had to adapt? As part of this discussion, you were keen to focus on the E in DE&I. How do companies focus on this while not diminishing inclusion efforts? What are you doing over at Bridgestone to ensure an equitable culture? We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.
In September of 2021, Bridgestone Americas accelerated its mobility solutions journey by acquiring Azuga, a Silicon Valley-based technology company revolutionizing fleet management in the U.S. with a powerful platform that provides insights and data analytics for vehicle operations and driver behavior. THRIVE host Keith Cawley dives into this exciting partnership with Azuga's Founder and CEO, Ananth Rani, and Bridgestone's President of Mobility Solutions and Fleet Management, Brian Goldstine to discuss Azuga's story, why Bridgestone was its ideal fit, and how both sides are working together to create the most sustainable and intelligent mobility solutions of the future.
Today we're joined by Kenji Furukawa, the Senior Technology Specialist for Safety Design at Bridgestone Americas. Kenji and Rolf discussed how the B11 Standards apply in the real world, especially in the tire industry. We hope you learn more about the importance of safety standards in industrial automation!As always, if you have any questions, send us an email at info@sick.com!
Post By: Adam Turteltaub When the helpline rings, it's a make or break opportunity. Get it right, and you could find out about potential wrongdoing and useful details. Get it wrong, and the caller may decide it's not worth it, give perfunctory information, or, at worst, hang up. Adam Balfour (LinkedIn), Vice President and General Counsel for Corporate Compliance and Latin America at Bridgestone Americas, Inc. strongly advocates in this podcast starting by asking yourself a question: Who is this helpline really meant to help? Is it simply there to collect information about issues or is it there to help employees? If an organization wants a speak-up culture, then the intake process can't be an unpleasant, rote one. That will discourage employees from calling in. Instead, he argues, it is better to embrace a process in which the organization demonstrates to callers that it hears them. That includes using a more empathetic approach, using language such as, “I'm sorry to hear that and it sounds like it was upsetting to you.” This can help encourage the employee to open up and share more. Leading by addressing emotions can help open up people to sharing more facts, he has found. To guide the conversation, a script is helpful, but it should not get in the way of the conversation. More important is to keep in mind the goal of getting information. So, what do you do when setting up (or revising) the helpline with your vendor? He recommends laying out what processes and experiences you want for your workforce. Then, take a look at how they incentivize employees. If their goals are designed to get callers off the phone as quickly as possible, that could be sending exactly the wrong message. Listen in to learn more about listening up.
Post By: Adam Turteltaub When the helpline rings, it's a make or break opportunity. Get it right, and you could find out about potential wrongdoing and useful details. Get it wrong, and the caller may decide it's not worth it, give perfunctory information, or, at worst, hang up. Adam Balfour (LinkedIn), Vice President and General Counsel for Corporate Compliance and Latin America at Bridgestone Americas, Inc. strongly advocates in this podcast starting by asking yourself a question: Who is this helpline really meant to help? Is it simply there to collect information about issues or is it there to help employees? If an organization wants a speak-up culture, then the intake process can't be an unpleasant, rote one. That will discourage employees from calling in. Instead, he argues, it is better to embrace a process in which the organization demonstrates to callers that it hears them. That includes using a more empathetic approach, using language such as, “I'm sorry to hear that and it sounds like it was upsetting to you.” This can help encourage the employee to open up and share more. Leading by addressing emotions can help open up people to sharing more facts, he has found. To guide the conversation, a script is helpful, but it should not get in the way of the conversation. More important is to keep in mind the goal of getting information. So, what do you do when setting up (or revising) the helpline with your vendor? He recommends laying out what processes and experiences you want for your workforce. Then, take a look at how they incentivize employees. If their goals are designed to get callers off the phone as quickly as possible, that could be sending exactly the wrong message. Listen in to learn more about listening up.
The OneVoice DSM “Major Projects” podcast series highlights the major projects and initiatives happening in Greater Des Moines (DSM), as well as the key players and Partnership Investors making these projects happen. In the latest episode, Greater Des Moines Partnership Chief Operations Officer Tiffany Tauscheck discusses the Des Moines Industrial Transload Facility with John Wahlert, logistics supply team manager at Bridgestone Americas, and Todd Ashby, executive director of the Des Moines Area Metropolitan Planning Organization (MPO). The facility, which is located at 200 E. Martin Luther King Jr. Pkwy, is years in the making and has involved significant collaboration between many DSM organizations. More than $13 million was raised in public funds in order to fund the project. Support the show (https://www.dsmpartnership.com/about/investors)
We know tires are black and round and made of rubber, but there's extensive complexity that lies beneath that general description – especially when it comes to rubber. This episode of THRIVE explores the science and sourcing of rubber at Bridgestone Americas today, and introduces you to a desert shrub named guayule (pronounced why-YOO-lee) that could provide a domestic and sustainable source of rubber for the future. Join THRIVE host Keith Cawley for a discussion with two of Bridgestone's sharpest sustainability minds: Bill Niaura, Director of Sustainable Materials and Circular Economy, and Dave Dierig, Section Manager of Agro Operations.
Nektar.ai, a B2B productivity startup, has raised an additional $6 million seed funding round led by B Capital Group, 3One4 Capital, and Nexus Venture Partners. Several well-known Go To Market players in the US-Asia cross-border SaaS ecosystem took part in the round.McAfee Enterprise has announced the launch of MVISION Private Access, an integrated strategy for granular ‘Zero Trust' access and extending data and threat security capabilities to private apps hosted across hybrid IT environments. Baxter International Inc., a global medical products firm, is partnering with Amazon Web Services (AWS). As part of a company-wide push to increase cloud usage, Baxter has extended its multi-year strategic partnership with Amazon Web Services.Bridgestone Americas enters a definitive agreement to purchase Azuga Holdings for $391M from shareholders to strengthen its Silicon Valley presence and accelerate its progress towards delivering sustainable tire-centric and mobility solutions. Salesforce announced a definitive acquisition agreement with Servicetrace (financials undisclosed) to integrate it with a previously acquired company, MuleSoft. The transaction would close this October and the new Robotics Process Automation (RPA) capabilities of Servicetrace would enhance Salesforce's Einstein Automate solution and enable end-to-end workflow automation.Nozomi Networks has announced a $100M in Series D and a pre-IPO funding round led by Triangle Peak Partners. It states that this has been a year of record growth, topping a 110 percent increase in annual recurring revenue and a two-fold increase in customer base.
Firestone Industrial Products (FSIP) patented the very first vehicle air spring in 1938 and has led the industry ever since. While the air spring has remained a critical component for decades in commercial trucking, its benefits are seeing increased demand in passenger vehicles as the industry evolves into an electrified and connected future. In this episode, THRIVE host Keith Cawley explores the rapid growth of this global Bridgestone Americas business with its president, Emily Poladian, and its executive director of sales and marketing for commercial and specialty markets, Justin Monaghan.
Scott Damon has collected diverse experience and perspective across several different areas of the business in his 25-year tenure with Bridgestone Americas. In this latest episode of THRIVE, the company's COO joins Keith Cawley to share his journey from engineer to executive leadership, his perspective on the current state of the business, and a look at some of the current challenges and opportunities. He also explores a few of Bridgestone's recent wins and priorities, including mix strategy, modularity, and our North Star vision.
A double interview on this episode. David Horsager, known as the Trust Expert, is the bestselling author of The Trust Edge and his new book, The Trusted Leader. He works with McDonalds, FedEx, Toyota, the New York Yankees and many more on building trust. Plus, we catch up with Cole Willford, region manager for Bridgestone Americas, to hear what's happening on the front lines of the corporate world right now. And, of course, the popular 5 Things from the Internet segment. Make sure to check out http://h3leadership.com to access the list and all the show notes. Thanks again to our partners for this episode: Chemistry Staffing—helping churches of all sizes find the right leaders to add to their team. Get the FREE Resume Screening Playbook at http://chemistrystaffing.com/H3. Plus, sign up for a FREE 30-minute consultation to learn how to attract top talent to your church/organization - you'll get to talk directly to Matt Steen. And, from Gloo and Barna—Barna Cities is now available. A brand-NEW, year-long local learning journey, which also includes GlooConnect and Barna Access. Helping you understand and engage your local community. Get access to new local research from Barna and stay informed about how your city, community and people are doing. Go to http://BarnaCities.com for more information and to sign up.
Bridgestone's roots in racing date back more than a century through the Firestone brand. Since Ray Harroun's Firestone-equipped Marmon Wasp won the inaugural Indianapolis 500 in 1911, the brand has been synonymous with open-wheel racing and delivered leading-edge tire technology that has pushed the sport forward. In this first episode of season two, THRIVE host Keith Cawley takes us to the track for a conversation with Cara Adams, Director of Race Tire Engineering and Manufacturing for Bridgestone Americas. Then Keith goes behind the scenes with John Larkins, a cureman at Bridgestone's Advanced Technology Workshop in Akron, Ohio, where a team of dedicated professionals is building tires by hand to meet the intense demands of one of the world's fastest racing series.
Bridgestone has outlined a vision to become a sustainable solutions company by 2050, and with it are some significant goals related to renewable resources, CO2 reduction, and more. But we also know that sustainability is far more than just the environment – it includes human rights, safety, labor and procurement practices, and even socio-economic issues. In the final episode of THRIVE's inaugural season, host Keith Cawley explores Bridgestone's perspective and growing focus on this critical topic with Paolo Ferrari, President and CEO of Bridgestone Americas, and Ana Arce, who leads Bridgestone's global efforts to promote sustainability and engage stakeholders.
As our aptly-named podcast makes clear, we're rallying around a new mantra at Bridgestone Americas: “Today, Tomorrow, Together…We Thrive.” We're looking beyond what we do to focus more on how we do it. Join host Keith Cawley for a conversation with Jason Fisher, Chief Human Resources Officer at Bridgestone Americas, about the steps the company is taking to build a culture where everyone can flourish, followed by a conversation with Erica Walsh, Executive Director of Firestone Agricultural Tires Sales, who shares her own experiences growing her career at Bridgestone.
Starting with Harvey Firestone in 1900 and then the founding of Bridgestone by Shojiro Ishibashi in 1931, our company has been creating and advancing tire technology for more than a century. And while our vision is to become a sustainable solutions company by 2050, tires will continue to play a critical role as the foundation of our North Star business model. In this episode, THRIVE host Keith Cawley talks tires with Riccardo Cichi, President and Chief Sales Officer at Bridgestone Americas, and Karthik Ulagappan, Operations Manager at Bridgestone Americas' Warren County plant in Tennessee, to to help listeners better understand the evolution and investments related to Bridgestone's defining product.
It was just two months before the world was shaken by the COVID-19 pandemic when Paolo Ferrari took the helm as President and CEO of Bridgestone Americas. What does a new leader do in the face of something this daunting? How did his personal experiences impact his decision-making? And, what is his motivation that helped create our new North Star vision that will guide Bridgestone Americas out of this storm and into the future? These are among the questions our host Keith Cawley explores with Paolo in the inaugural episode of THRIVE.
On this week's Driving N Heels podcast Laura Reynolds talks directly to Bridgestone Americas about their innovative High School Automotive Training Center, then hear from General Motors about the all-new 2021 Cadillac Escalade plus learn how Ford is honoring Military Charities with their hashtag proud to honor program.https://www.revolverpodcasts.com/shows/driving-n-heels/
On this week's Driving N Heels podcast Laura talks to Renault Group Nissan about the Nissan's Safety Shield 360 and Bridgestone Americas tells us about their partnership with the Boys and Girls Clubs of America, and then we hear about the 4th generation of self-driving vehicles from Ford Motor Company. https://www.revolverpodcasts.com/shows/driving-n-heels/
Featuring Tanya Miracle '12, chemical engineering, who is currently working as a portfolio and strategy specialist at Bridgestone Americas. She talks about how zero gravity helped her see her potential as an underrepresented engineer.
Gary Garfield shares the truly unique insight he gained first practicing law, and then turning around the financial performance of Bridgestone Americas and the organization's corporate culture. Through his innovative approach to changing the culture of the organization, Garfield changed the focus of the organization, drove innovation and collaboration, and broke down silos. The result: the company pulled out of its marketplace rut. Under Gary's leadership, the company had record profits each year, grew profits by more than five-fold during his tenure, and outperformed the S&P 500 over that period. Prior to his achievements as the CEO, Gary served as General Counsel and Chief Compliance Officer for Bridgestone. During that time, he helped the company survive the massive Ford Explorer-Firestone tire recall that started in August 2000. Through this experience, Gary also developed an extraordinary experience in crisis management. Show Highlights: Don't tell people exactly what to do, let them surprise you in the remarkable ways that they achieve their goals. – Gary GarfieldAttitude is a choice. Always choose a positive attitude. – Gary GarfieldBe receptive to how you can be a better leader and person. – Gary GarfieldWhen people spend too much energy on things that ought to accept, they lose the power to control and influence. – Dan Moore @SW_ConsultingCulture eats strategy for breakfast. – Peter F. DruckerIt starts with attitudes and values. When people have their attitudes and values right, then they can increase their influence. – Dan Moore @SW_ConsultingIf you don't understand yourself, you can't lead yourself. If you can't lead yourself, you can't possibly lead others. -Attributed to Professor Harry Kraemer @HarryKraemerJr Gary's closing thoughts– The foundation of leadership is you. They [Leaders] have a vision. They pay a great attention to the culture they create. They pay attention to the team around them. As a leader, you have to take ownership by focusing on what needs to be done to succeed and hold them accountable for that. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!