Podcasts about ecocart

Aaron Schwartz is the Co-founder and President of Orita, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron spent seven years building and managing DTC brand Modify Watches and was the President of Loop. Daniel Brady (DB) is the CEO of Orita. As a neuroscientist turned data scientist, he has helped leading eCommerce brands organize their data sets. DB has also worked with CEOs, CTOs, and other leaders to build eCommerce companies.  In this episode… Customers are often overwhelmed by an inbox flooded with marketing emails, leading them to unsubscribe, much to brands' dismay. Yet these brands are constantly grappling with finding the right balance in their communication frequency to keep customers engaged without driving them away. How can you maintain engagement in your email campaigns while saving money? Using machine learning, data scientists and brand builders Daniel Brady (DB) and Aaron Schwartz have revolutionized customer data usage and engagement. You can implement AI into your email and SMS campaigns to analyze consumer data and identify communication patterns. This allows you to discover optimal touchpoints and avoid inundating your customers with emails. Periodically auditing your email lists can improve deliverability and help maintain higher subscriber engagement. Ultimately, building and nurturing long-lasting customer relationships through email marketing engagement boosts brand loyalty and customer lifetime value. Tune in to the latest episode of The Digital Deep Dive as Aaron Conant welcomes DB and Aaron Schwartz of Orita to discuss enhancing your email marketing campaigns. Together, they share the financial benefits of leveraging AI to enhance email campaigns, how to select tech vendors, and how to optimize your tech stack. 

Leadership is not just about setting direction; it's also about revealing vulnerabilities. In this episode, Ramona and guest, Shawn Stewart, discuss the importance of transparency and vulnerability in leadership. Shawn Stewart is a highly respected leader with substantial experience in the engineering sector. Currently holding the title of VP of Engineering at EcoCart, Shawn has spent over two decades mentoring, coaching, and leading in various capacities. Known for his people-first leadership style and critical thinking, Shawn is known for fostering environments of trust, collaboration, and shared success within his teams. This conversation offers a playbook for new leaders aiming to establish themselves as trusted, competent managers. A quick quote from the conversation: "High trust groups simply move faster and if you're in a group that feels slow, that tends to be a signal that you don't have high trust." Check it out here. Or watch it on YouTube here. — RESOURCES MENTIONED — Archova's "AI-Fluency for Leaders" program Archova's "AI: Navigating AI at Work" workshop Learn how to turn your 1-on-1 meetings from time wasters, awkward moments, status updates, or non-existent into your most important and valuable meeting with your directs all week. Access the course and resources here: ramonashaw.com/11 Have a question or topic you'd like Ramona to address on a future episode? Fill out this form to submit it for her review: https://ramonashaw.com/ama — OTHER EPISODES YOU MIGHT LIKE — Episode 19: The Importance of Trust in Leadership - With Brian Harman Episode 100: What It Was Like to Be a New Manager - with Lisa, Susan, and Dave Episode 109: What's Compassionate Leadership? Episode 158: Building Trust on Your Team - With Doug Thorpe Episode 182: Tough Moments of Leadership - Q&A — WHAT'S NEXT? — Grab your copy of Ramona's best-selling book 'The Confident & Competent New Manager: How to Rapidly Rise to Success in Your First Leadership Role': amzn.to/3TuOdcP If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @ramona.shaw.leadership or DM me on LinkedIn at linkedin.com/in/ramona-shaw Are you in your first manager role and don't want to mess it up? Watch our FREE Masterclass and discover the 4 shifts to become a leader people love to work for: ramonashaw.com/masterclass Don't forget to invest time each week to increase your self-awareness, celebrate your wins, and learn from your mistakes. Your career grows only to the extent that you grow. Grab your Career Journal with leadership exercises and weekly reflections here: ramonashaw.com/shop Love the podcast and haven't left a review yet? All you have to do is go to ramonashaw.com/itunes and give your honest review. Thanks for your support of this show! * Disclaimer: Shownotes may contain affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you.

This week on The New P&L podcast we speak to Dane Baker - serial Entrepreneur and Co-founder and CEO of Eco Cart – a start-up that is on a mission to make the fight against climate change easy, affordable and accessible so that everyone can play their part. EcoCart has developed a technology that calibrates and helps to offset the carbon footprint created by online consumer purchases. The company partners with online retailers and eCommerce brands to offer their customers the option of carbon offsetting their online purchases in real time, as they order their products online. If you would like to learn more about what EcoCart does, go to www.ecocart.io To join The New P&L movement for more principled leadership and more purpose-led businesses go to: ⁠⁠www.principlesandleadership.com⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/principlesandleadership/message Support this podcast: https://podcasters.spotify.com/pod/show/principlesandleadership/support

This podcast episode is a part of the REV x Farmer's Footprint Regenerative Podcast Series! Today in the thirteenth episode of our regenerative podcast series in collaboration with Farmer's Footprint, we are speaking to David Leon, co-founder of Farmer's Footprint and Biome Capital! David shines a light on the side of regenerative agriculture that we often wonder about don't always get a full understanding of – the economics of regeneration. We are so grateful to be able to talk to David and have him help us understand the truth of how climate change and the cost of living crisis are affecting farmers and how, during these desperate and dire financial times, it is possible to take steps towards regeneration. David speaks of fascinating and debatable concepts such as placing monetary value on ecosystems and animal species in order for insurance companies and large corporations to take notice and account for them. As well as not working against but empathising with conventional farmers to turn what we already have into something positive and generative for all. So just a little bit more about the work of Biome Capital and David's role there. Biome invests capital in farmland equity in a model that allows growers to acquire new land or retain both an ownership interest in their land and the ability to manage their operations with relative autonomy. They meet a grower wherever she or he is along the spectrum of transition to regenerative management, and partner in a way that is supportive but not prescriptive. Biome Capital Partners also invests additional capital outside the farm gate to benefit farmer partners (for example, in processing infrastructure or relevant AgTech). They seek to build regional regenerative ecosystems, and part of our investment mandate is to improve the economic and emotional health of their farmer partners and their community. Merci To Our Sponsor For This Episode!   EcoCart The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart has already empowered over 2,000 brands to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand's checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand's budget. EcoCart firmly believes that companies should reduce carbon emissions in addition to offsetting, and also provides brands with insightful Life Cycle Analysis to further enhance their environmental impact. Ecocart exists to lower the barrier to entry for ecommerce brands wanting to become more climate-friendly. We here at REV believe hugely in the power of reducing carbon at every step along a brand's journey and this is a tool that can help with that whilst helping educate consumers at the same time. EcoCart helps companies transparently tell their sustainability story to align with their customers' values. Go to ecocart.io to book a demo and if you hop on a call with EcoCart they'll cover the cost to offset a day's worth of carbon emissions from your online store if you mention Rêve En Vert!

This podcast episode is a part of the REV x Zach Bush Farmer's Footprint Regenerative Podcast Series! Today in the twelfth episode of our regenerative podcast series in collaboration with Farmer's Footprint, we are speaking to Richard Christiansen, founder of the world-famous Flamingo Estate! Richard shares his upbringing on his parents farm in rural Australia to his migration over to London and consequently New York to become a highly influential luxury brand designer and creative director. In a turn of events, Richard purchases Flamingo Estate in LA and everything takes off from there. Richard's unique artistic vision applied to farmed produce made for something the world wasn't yet ready for but fully adopted without question – Mother Nature presented as the high fashion luxury it is in this day and age. Richard's passion for nature and simplicity combined with his innate drive for design and beauty made for a new way of looking at regenerative farming – a way that appeals to those with consumption at the forefront of their minds. Flamingo Estate now works with a collective of farmers, horticulturists, and herbalists to develop a 150-product portfolio. It sells products including soap, wine, candles, and other essentials for the bath, garden, home and kitchen. All made with natural, regenerative ingredients from small scale organic farms. Merci To Our Sponsors For This Episode!   Vivobarefoot Vivobarefoot, is a natural health lifestyle B Corp on a mission to reconnect people into the natural world and human natural potential, from the ground up, foot by foot, person by person. Created by two cousins from a long line of cobblers, Galahad and Asher Clark, Vivobarefoot draws upon simple barefoot design principles: wide, thin and flexible, for optimum foot health and natural movement. Check out the science and start your barefoot journey on VivoHealth, a growing body of courses and experiences guided by natural health experts. On a quest to become a net-positive business for regeneration of human and planetary health, Vivobarefoot also runs ReVivo, the first of its kind secondary market for professionally reconditioned footwear to keep them on feet and away from landfills; and the Livebarefoot Fund, an in-house impact hub catalysing mission-aligned innovation, research and advocacy programs. See the latest Unfinished Business impact report to learn more on what it takes to create a regenerative business. Get 15% off your first Vivobarefoot order with the code ‘REVENVERT15' at www.vivobarefoot.com EcoCart The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart has already empowered over 2,000 brands to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand's checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand's budget. EcoCart firmly believes that companies should reduce carbon emissions in addition to offsetting, and also provides brands with insightful Life Cycle Analysis to further enhance their environmental impact. Go to ecocart.io to book a demo and if you hop on a call with EcoCart they'll cover the cost to offset a day's worth of carbon emissions from your online store if you mention Rêve En Vert!

This podcast episode is a part of the REV x Farmer's Footprint Regenerative Podcast Series! In the tenth episode of our Regenerative Podcast Series in collaboration with Farmer's Footprint, we speak to Todd White, founder of Dry Farm Wines! Dry Farming means instead of using artificial irrigation methods, farmers rely on natural water resources to ripen their fruit. This means the roots of the vines grow deep to find a natural water source. It is better for the planet, better for the vine, and produces nutrient rich fruit! Todd shares his journey of combining his interests of bio-hacking and luxury wines and why dry farming is undoubtedly the future of growing health-conscious wine and regenerating the earth at the same time! Todd White developed the Dry Farm Wines Certification for finding the purest Natural Wines on the planet. This included a strict set of criteria: only organically farmed, sugar free, additive free, lower alcohol, lower sulfite, lab tested wines. It was from this personal journey that Dry Farm Wines was born. Todd set out to share more of these pure Natural wines with the world, and to educate people on what is really in their wine. Dry Farm Wines offers a range of wines that are deeply researched and conveniently curated into selection boxes that allow you to experience the best health and planet conscious wines the world. Merci To Our Sponsors For This Episode! EcoCart The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart has already empowered over 2,000 brands to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand's checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand's budget. EcoCart firmly believes that companies should reduce carbon emissions in addition to offsetting, and also provides brands with insightful Life Cycle Analysis to further enhance their environmental impact. Ecocart exists to lower the barrier to entry for ecommerce brands wanting to become more climate-friendly. We here at REV believe hugely in the power of reducing carbon at every step along a brand's journey and this is a tool that can help with that whilst helping educate consumers at the same time.  Go to ecocart.io to book a demo and if you hop on a call with EcoCart they'll cover the cost to offset a day's worth of carbon emissions from your online store if you mention Rêve En Vert! Vivobarefoot Vivobarefoot, is a natural health lifestyle B Corp on a mission to reconnect people into the natural world and human natural potential, from the ground up, foot by foot, person by person. Created by two cousins from a long line of cobblers, Galahad and Asher Clark, Vivobarefoot draws upon simple barefoot design principles: wide, thin and flexible, for optimum foot health and natural movement. Check out the science and start your barefoot journey on VivoHealth, a growing body of courses and experiences guided by natural health experts. On a quest to become a net-positive business for regeneration of human and planetary health, Vivobarefoot also runs ReVivo, the first of its kind secondary market for professionally reconditioned footwear to keep them on feet and away from landfills; and the Livebarefoot Fund, an in-house impact hub catalysing mission-aligned innovation, research and advocacy programs. See the latest Unfinished Business impact report to learn more on what it takes to create a regenerative business. Get 15% off your first Vivobarefoot order with the code ‘REVENVERT15' at www.vivobarefoot.com

This podcast episode is a part of the REV x Farmer's Footprint Regenerative Podcast Series! For the eighth episode in our regenerative podcast series in collaboration with Farmer's Footprint, Cora travels to LA to speak to Laird Hamilton and Susan Casey. In this gripping episode Laird, Susan & Cora discuss the current state of our oceans today and reveal the truth about the creatures and biology of the deepest parts of it as well as the future of fish farming and consuming seafood. Understanding the reality of what is happening in the biggest part of our planet can help us take the right steps in order to save it and naturally regenerate the rest of the world as a result. Laird Hamilton Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stunt man, model, producer, TV host, fitness and nutrition expert, husband, father, and adrenaline junkie. Laird has always had a great passion for helping others live a happy, healthy life, as exhibited through his work with non-profit organizations such as the Surfrider Foundation, Race Across America, Pipeline for a Cure for Cystic Fibrosis, Rain Catcher, Muscular Dystrophy and City of Hope.   Susan Casey Susan Casey is the author of four New York Times' nonfiction bestsellers: The Devil's Teeth: A True Story of Obsession and Survival Among America's Great White Sharks; The Wave: In Pursuit of the Rogues, Freaks, and Giants of the Ocean; Voices in the Ocean: A Journey Into the Wild and Haunting World of Dolphins; and The Underworld: Journeys to the Depths of the Ocean. Casey is the former editor in chief of O, The Oprah Magazine, and has also served as the development editor for Time Inc., editor in chief of Sports Illustrated Women, editor at large for Time Inc., and creative director of Outside magazine. She is a National Magazine Award-winning journalist whose work has been featured in Vanity Fair, Esquire, Sports Illustrated, Fortune, Time, Outside, and National Geographic. Merci To Our Sponsors For This Episode!   EcoCart The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart has already empowered over 2,000 brands to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand's checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand's budget. EcoCart firmly believes that companies should reduce carbon emissions in addition to offsetting, and also provides brands with insightful Life Cycle Analysis to further enhance their environmental impact. Go to ecocart.io to book a demo and if you hop on a call with EcoCart they'll cover the cost to offset a day's worth of carbon emissions from your online store if you mention Rêve En Vert! Vivobarefoot Vivobarefoot, is a natural health lifestyle B Corp on a mission to reconnect people into the natural world and human natural potential, from the ground up, foot by foot, person by person. On a quest to become a net-positive business for regeneration of human and planetary health, Vivobarefoot also runs ReVivo, the first of its kind secondary market for professionally reconditioned footwear to keep them on feet and away from landfills; and the Livebarefoot Fund, an in-house impact hub catalysing mission-aligned innovation, research and advocacy programs. See the latest Unfinished Business impact report to learn more on what it takes to create a regenerative business. Get 15% off your first Vivobarefoot order with the code ‘REVENVERT15' at www.vivobarefoot.com

This podcast episode is a part of the REV x Farmer's Footprint Regenerative Podcast Series! For the seventh episode in our regenerative podcast series in collaboration with Farmer's Footprint, I got to go to LA and speak to husband and wife duo, Christy and Aras, of Christy Dawn – a regenerative fashion line that is doing more to make their brand sustainable than almost any other line I can think of in the industry. Their commitment to a better planet and human experience is palpable and I can't wait to share this conversation with you all, but first a quick thank you to our sponsors of today's episode. This Podcast episode is brought to you by our friends at EcoCart, Vivobarefoot and Milky Oat! “So to Christy and Aras and the story of Christy Dawn. I was lucky enough to get to do this podcast in person at their beautiful store on Abbot Kinney in LA. Christy and Aras started the Christy Dawn line in order to help women feel beautiful and comfortable in an array of dresses that they began making locally in LA with deadstock fabrics. As the brand evolved however, they knew they could be doing more – they wanted to heal the land more than simply do no harm. This led them to a partnership with Oshadi Collective, an incredible regenerative farm in India that is growing, processing and creating some of the most sustainable fabrics on earth. This is a story of a couple who have put their passion and ideologies into creating something bigger than themselves, and Christy Dawn has gone from regenerating 4 acres to over 80 in the course of just a couple of years with the Farm to Closet collections. My conversation with them is incredibly honest, at some points surprising, and mostly a tale of the power of one couple to make an incredible impact on the fashion industry, but also people and the planet. Which really at the end of the day is the point of this whole series with Farmer's Footprint! – Cora Hilts  Merci To Our Sponsors For This Episode!   EcoCart The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart has already empowered over 2,000 brands, including Christy Dawn, to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand's checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand's budget. Ecocart exists to lower the barrier to entry for ecommerce brands wanting to become more climate-friendly. We here at REV believe hugely in the power of reducing carbon at every step along a brand's journey and this is a tool that can help with that whilst helping educate consumers at the same time. Go to ecocart.io to book a demo and if you hop on a call with EcoCart they'll cover the cost to offset a day's worth of carbon emissions from your online store if you mention Rêve En Vert! Vivobarefoot Vivobarefoot, is a natural health lifestyle B Corp on a mission to reconnect people into the natural world and human natural potential, from the ground up, foot by foot, person by person. Created by two cousins from a long line of cobblers, Galahad and Asher Clark, Vivobarefoot draws upon simple barefoot design principles: wide, thin and flexible, for optimum foot health and natural movement. Check out the science and start your barefoot journey on VivoHealth, a growing body of courses and experiences guided by natural health experts. Get 15% off your first Vivobarefoot order with the code ‘REVENVERT15' at www.vivobarefoot.com

In today's episode of Category Visionaries, we speak with Dane Baker, CEO and Co-Founder of EcoCart, a sustainable commerce platform that's raised $17.5 Million in funding. Topics Discussed: Dane's background as a founder of companies that try to make the world a better place in some way The reasons why Dane admires Sir Richard Branson Why it's complicated for businesses to operate sustainably, and how EcoCart is simplifying those processes and helping brands tell their sustainability stories to their clients Category creation as educating potential partners on important issues Mindset building, and what Dane has learned from ultra running   Favorite book:  Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

On this episode of Retention Chronicles, we're joined by Dane Baker, Co-Founder & CEO of Ecocart, who's proprietary algorithm gives brands the ability to not only effectively communicate their sustainability story to shoppers but include them in it with engaging activations. Our hosts, Noah Rahimzadeh & Mariah Parsons, talk to Dane about the current educational barrier to affordable sustainability software, building a shopping experience with sustainability at the center, calculating the carbon footprint for each brand and each package to offset all carbon emissions on the internet, talking about sustainability in almost every customer touchpoint, rewarding via loyalty programs for choosing carbon offset, how aligning a brand & shopper's interests makes the customer come back & increases LTV, Ecocart's Green Friday initiative to offset green emissions during BFCM for the brands they work with & more. Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm

Brian Sugar is the co-founder and former CEO of PopSugar, a women's media company acquired by Group Nine (which was later acquired by Vox Media). He is now the Managing Partner of Sugar Capital where he invests in DTC brands like Feastables, Kinship, Caraway, Brightland, Omsom, Starface, and Kinship as well as tech companies enabling commerce like Archive, Bounty, EcoCart, Tydo, Fondue, and Cogsy. Brian's Twitter Sugar Capital website

Join us for this episode of ESG 123: Sustainability Conversations with WYND where WYND's Max Kiefer interviews Dane Baker founder and CEO of EcoCart. EcoCart is a sustainability technology that enables businesses to calculate and offset the carbon emissions of their operations and then encourages consumers to engage with them through transparent and authentic front-end experiences.

Dane Baker is the founder of EcoCart, an inspiring way for businesses and ecommerce customers to offset their carbon footprint. Watch this episode on YouTube All episodes: beattheoftenpath.com Dane is a serial entrepreneur who's always seen the world a little bit differently. He wanted to find a win/win/win for businesses to offset their carbon footprint, right at the checkout stage. What does this mean? It means that if you install his Chrome extension, you can automatically offset the carbon of your own purchase by adding a small amount to the purchase price. It's a really innovative way to help solve the problem of ecommerce waste. Dane is a very smart dude, and his passion for making the world a better place is palpable.

Chegamos ao último episódio especial da temporada sobre a NRF 2022! No episódio de hoje falo sobre o que vi na Expo e Innovation Lab, durante a NRF 2022 -- 00:01 - Introdução 01:02 - A área de expositores da NRF 01:52 - DroneUP 02:25 - NOBAL 03:20 - GATIK 04:05 - Obsess 04:30 - ROBOMART 05:10 - EcoCart 06:00 - Slide 07:10 - Encerramento -- Links mencionados no episódio: DroneUP: https://www.droneup.com/ NOBAL: https://www.nobal.ca/ GATIK: https://gatik.ai/ Obsess: https://obsessar.com/ ROBOMART: https://robomart.co/ EcoCart: https://ecocart.io/ -- Fale com a gente através do e-mail movimento@fredalecrim.com.br -- Acompanhe toda a nossa cobertura da NRF 2022 aqui no VarejoCast!

**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**   In part 1, we have Derek Correia, President of ReserveBar and Lindsay Held, CEO and Co-Founder of ReserveBar, an eCommerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting. Derek was a struggling entrepreneur when he met Lindsay. Lindsay brought him on to ReserveBar because of his great ideas and perspective. Derek is not just fueled by problem-solving but passion as well. It kept him going in his previous business failed. When things were at their worst, Lindsay fell into a deep depression but relying on his brother, Co-Founder, and support network helped him. According to Lindsay, people don't fail; businesses fail, that's why it should not be taken personally. ReserveBar was started when Diageo, the largest producer in the spirit industry, looked for a marketing partner to create an eCommerce website around 2011. The brand successfully pitched to Diageo and got its first partnership signed. And the rest is history. In the first half, they talked about: * Gratefulness * Experiences that brought them together * Derek's mindset * Lindsay's recommendation to founders * How they started ReserveBar Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand. For more on Reservebar, visit: https://www.reservebar.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/.  * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**   ”A massive category growth opportunity” that's what ReserveBar's technology and platform is creating. In part 2, Derek Correia, President of ReserveBar, and Lindsay Held, CEO and Co-Founder of ReserveBar, mentions the brand serves the consumers in a very logical and frictionless fashion. According to Derek, having better control over a branded experience from beginning to end is powerful for the industry and retail partners. Retailers benefit from ReserveBar because things are easier. Plus, they help bring revenue into retailers. The ReserveBar platform provides sales to retailers and brands and offers valuable data while connecting consumers to the brand. ReserveBar is also a route to market for emerging brands such as craft brands and brands coming from marginalized communities. To be an agent of change is exciting to them. Content and education are great strategies that will continue. They discussed: * How ReserveBar works * Highlights from the brand * Game changer for consumers * Route to market for ReserveBar * Proliferation of ideas * Message for customers Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand. For more on Reservebar, visit: https://www.reservebar.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “To raise the cultural perception of the value of Mexican goods” that's the purpose behind Nopalera. In part 1, we have Sandra Velasquez, Founder of Nopalera, a Mexican botanical bath, and body line. Sandra went to a music school, led a band called Pistolera (see them on NPR's Tiny Desk), and has been a musician her entire life. After losing her day job, she came to realize that she could continue her mission of sharing her culture not just through music but through launching a consumer brand. To her, building muscles to deal with rejection helped her in making this switch. The brand launched in the middle of the pandemic. It's not just to promote and elevate Mexican products but also to help the Latino community. She also mentions that access to capital and the right mindset is necessary for business. She talked about: * Gratefulness * Overview of the brand * Her background * Her turning point * What holds people back Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand. For more on Nopalera, visit: https://nopalera.co/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Surround yourself with people that believe in possibility,” says Sandra Velasquez, Founder of Nopalera. In part 2, she suggests that small brands should believe in their value and the value of their product and not worry about high pricing. Sandra advises founders and potential founders not to take advice from people who are not attempting to live out their dreams. She also mentions her association with Credo Beauty. She had to follow strict rules to be one of the clean beauty brands they carry. She wanted to avoid using too many ingredients and be environment-conscious while making her products. Presently, the brand has three cactus-based soaps and a unique package design that has helped spread its message. She discusses: * Undervaluing oneself * Plus equal minus * Partnering with Credo Beauty * Helping the community * Nopalera products * Their unique package design * What's next Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand. For more on Nopalera, visit: https://nopalera.co/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Killing the bad bacteria without harming any of the good, unrelated bacteria” that's Phyla's biotechnology. In part 1, Yug Varma, Founder and CEO of Phyla, a brand that is bringing unique, innovative, and powerful biotechnology to skincare. Yug is a scientist, a microbiologist, and a bacterial geneticist. He got his Ph.D. from Johns Hopkins University and also a postdoc in microbiome research from UCSF. After studying the microbiome for 11 years, he saw a lack of innovation for acne problems despite being common. So, he wanted to fill that white space by bringing his technology to market. Phyla started as a biotechnology company, heavily investing in basic R&D to develop an acne-solving product. According to him, current solutions kill bad as well as good bacteria. In the first half, he talked about: * Gratefulness * Overview of the brand * Why he started * His background * Approaching investors * Shift in science Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand. For more on Phyla, visit: https://phylabiotics.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “We're hitting the root cause and nothing else” that's how Phyla addresses acne issues. In part 2, Yug Varma, Founder and CEO of Phyla, says if you are stripping the skin of natural oil, the skin turns dry and changes. According to him, we cannot live without our microbiome and vice versa. He advises being minimalist, paying attention to ingredients, and staying hydrated for healthy skin regarding skincare. In old age, people don't have as much acne, which is still an unanswered question. Yug mentions that Phyla's products are gentle, microbiome friendly, and reduce not just acne but redness as well as irritation. They have 3 products - gel cleanser, serum, and moisturizer for dry skin. The brand is also coming up with smaller packaging, international shipping, and even plans for additional products. He talked about: * Causes of harmful bacteria on the skin * The Microbiome * What's good for your skin * Phyla products * What's next Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand. For more on Phyla, visit: https://phylabiotics.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/  * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “A better for you energy drink,” that's what Wake Up Water makes. In part 1, we have Tyler Dooley, Founder and CEO of Wake Up Water, a beverage company. Tyler always wanted to run his own business and had an interest in wellness, food, and beverage. To avoid artificial ingredients, he set out to create a better-for-you drink while working at a tech company. Wake Up Water was initially launched in a bottled version before covid. During covid, he redesigned the product into a more convenient pack. Now, the brand puts natural caffeine, B vitamins, and electrolytes in a versatile stick pack. They took a DTC model instead of retail stores. To him, it's all about getting out of your comfort zone, doing it right away, and calculating the worst possibility. He talked about: * Gratefulness * Overview of the brand * Why Wake Up Water * New model * His background * Entrepreneurial advice Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand. For more on Wake Up Water, visit: https://drinkwakeupwater.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Energy and hydration any time” that's what gravitates the younger generation towards Wake Up Water. In part 2, Tyler Dooley, Founder and CEO of Wake Up Water, adds that their product also helps with hangovers. Lemon, orange, and coconut are their winning flavors after testing dozens of flavors. They are still testing out new flavors. The brand also wants to focus on immunity, amino acids, probiotics, and other additional functionality in the near future. He suggests that driving traffic to the site is difficult so it's best to use Amazon to acquire more customers. People on Amazon are shopping with a purpose; that's why being on Amazon helps grow the business. The company is focusing on increasing reach organically, building community, and establishing in the right way with the right partners. He talked about: * Flavors at Wake Up Water * Product functionality * Recommendation on Amazon * Combating privacy, cookies, and performance marketing * The Next 6 months Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand. For more on Wake Up Water, visit: https://drinkwakeupwater.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out  https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Creating work that advocates for a more inclusive and empathetic world” that's what Curiosity Lab is dedicated to bringing into the world. Today we have Michael Tennant, Founder of Curiosity Lab, a product content and experience company. Michael spent 15 years in media and advertising. In 2017, he left traditional advertising due to family problems and presidential elections. He decided to create the Curiosity Lab as he wanted to deliver something meaningful to people. He came up with three values for Curiosity Lab: curiosity, compassion, and connection. The values helped the brand in channelizing its energy. Resources, as well as experience, were the biggest challenges in their journey. Michael believes that his willingness to admit his wrongdoings is his superpower. In part 1, he discusses: * Gratefulness * Overview of the brand * His motivating factor * What were the challenges * His development model * Superpower Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand. For more on Curiosity Lab, visit: https://www.curiositylab.io/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as an up to a 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “It's a really easy way to show your values,” that's what Michael thinks about their conversation about their card deck. In part 2, Michael Tennant, Founder of Curiosity Lab, mentions their different card decks. He remarks that their happy hour edition is best for starters. According to Michael, intuition is a cousin of empathy. Curiosity Lab is working with many leaders on spreading empathy across several areas as well as organizations. The brand is also starting its first meaningful content initiative. An article and video series called Driving Change from the Inside will be out on November 4th and should be available when this feature is published. Curiosity Lab works with DNI-focused companies that genuinely want to create a safe space for all its employees. He talks about: * Spreading empathy * Being aware of emotions * Their card decks * Their workshops * Criteria for companies * Where to start * Curiosity Lab's guidelines Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand. For more on Curiosity Lab, visit: https://www.curiositylab.io/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Building technology to make something easier for consumers” have been Madeline's strength and career. Today we have Madeline Fraser, CEO and Founder of Gemist, the first platform that allows consumers to design jewelry online beautifully and easily. Madeline graduated in Fine Arts from George Washington University. Her very first interior design company was ZOOM Interiors. Later she became obsessed with jewelry design which led her to Gemist. The jewelry industry is dominated mainly by family-owned businesses. She saw an opportunity after realizing only 10% of the jewelry industry is digital. She has always been creative with a desire to do what she loves. Fail fast, fix fast, and learn fast have been stepping stones to her success. Feedback is important, while ego and letting fear takeover are problems. She talked about: * Gratefulness * Overview of the brand * Building a digital business * Her background * First companies * Lessons learned Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand. For more on Gemist, visit: https://www.gemist.co/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “To create jewelry that feels unique to them,” that's the opportunity that Gemist offers to its consumers. In the second part, Madeline Fraser, CEO and Founder of Gemist, shares that being a woman in business is challenging. The brand focuses on bridal jewelry, engagement rings, and bracelets because jewelry has stories to tell. It tries to give the best prices for the best quality pieces. Gemist is a flexible, fun, and vibrant experience. Customers can even work with designers and stylists to create custom pieces too. Madeline mentions that they are continuing to listen to customers' feedback and then innovating through technology. According to her, it's all about clarity, passion, joy as well as believing in your team. She discusses: * Managing emotions * Their jewelry collection * What Gemist offers * Technology development * Concept of customer experience * Other industries * Holiday boxes Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand. For more on Gemist, visit: https://www.gemist.co/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Sharing with people the food experiences that we experienced growing up” was one of the motivations behind Immi. Today we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian-American food brand. Kevin Lee and Kevin Chanthasiriphan met as co-workers while working as product managers in the tech industry. They ate lunch together and bonded over noodles since noodles were a food they fondly remembered from their childhoods. Kevin Chanthasiriphan later worked in healthcare and Facebook, whereas Kevin Lee moved to an early-stage venture firm. When they decided to start their journey in entrepreneurship, they chose to do a better-for-you brand with Asian flavors after noticing that there were high rates of chronic health conditions in their families and within the larger population. Before launching, they tested 200 different recipes, made a landing page, and built an audience. Immi has no refined carbohydrates, low carbs, high protein, fiber and has reinvented ramen with modern ingredients. They talked about: * Gratefulness * Overview of the brand * Their background * Why Immi * What's unique about Immi Ramen * Feeling prepared * Demand testing * Pre-Launch Landing page marketing Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand. For more on Immi, visit: https://immieats.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   In the second part, we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian Food brand, as they relay that the pandemic environment was favorable for their product, the global supply was a hurdle for them. Both quit their jobs in May of 2019. They launched their first product in January of this year. They even wished to launch early since the pandemic slowed down their product development. The brand has swapped carbs and preservatives with protein and plant fiber. There is 35% less sodium in their noodles, and it can be adjusted by how much of the soup packets one uses. They talked about: * Official launch dates * Shipment in pandemic * Wished for an early launch * Immi noodles' specialty * Hidden details * Diabetes-friendly product * Their family's reaction * Feedback from customers * Are they plant-based * What's next Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand. For more on Immi, visit: https://immieats.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Catering to different health care needs” that's why Desert Harvest works with doctors from all over the world. Today we have Heather Florio, the CEO of Desert Harvest, a brand that has been manufacturing nutritional supplements and skincare products for consumer health needs for over 28 years. In 1993, Heather's parents started Desert Harvest because her aunt was suffering from Interstitial cystitis. She used aloe vera and had promising results. So, her parents decided to create a safe, concentrated version of the Aloe Vera formula. During the pandemic, the brand had to change its entire model. They experienced an ingredient shortage, made hand sanitizers, and shipping challenges, but they kept going. She talks about: * Gratefulness * Overview of the brand * Founding of Desert Harvest * Her mother's example * How they made aloe vera safe * Challenges in pandemic Join Ramon Vela and Heather Florio as they break down the inside story on The Story of a Brand. For more on Desert Harvest, https://www.desertharvest.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   In the second half of the Feature, Heather Florio, CEO of Desert Harvest, continues with what the brand did to maintain the emotional, mental health problems in the pandemic. The brand thought of ways to keep staff feeling connected, engaged, and healthy. Heather says in regards to product development, Desert Harvest does a lot of research and works with doctors worldwide. Besides providing quality ingredients, products, and freshness to customers, the brand also has a compassionate assistance program for customers as well. Then she mentions her book named “The Musculoskeletal Mystery,” which is about pelvic floor dysfunction. She talks about: * Benefits of their products * Sexual lubricants * Her book * Why aloe vera is beneficial * Their CBD * Last thoughts * New products and restorative tattoos Join Ramon Vela and Heather Florio as they break down the inside story on The Story of a Brand. For more on Desert Harvest, https://www.desertharvest.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “To not allow it to change us that will be the biggest mistake in the pandemic,” says Adam. Today we have Adam Bridegan, Co-Founder of Made In, former CMO of Rhone, and Founder of Gaylord. Adam didn't grow up well off. His parents believed in him and had always encouraged him to give back to the community. Since its founding, Adam has been at Rhone. While there, one of his team members co-founded Made In, a direct-to-consumer brand. Adam is a father of 3 kids. He has always been busy with work and building things, but Covid coupled with his wife's scare with breast cancer, made him stop and reflect on his life, his children, and the decisions in his life. That's why Adam calls it his turning point. In part 1, he talks about: * Gratitude * His life before the pandemic * The pandemic as a turning point * Experience with Covid Join Ramon Vela and Adam Bridegan as they break down the inside story on The Story of a Brand. For more on Gaylord, visit: http://gaylord.io Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “To take the time to invest in ourselves, that's the lesson Adam learned in the pandemic.” In the second half, Adam Bridegan, Co-Founder of Made In, former CMO of Rhone, and Founder of Gaylord says that Covid was a blessing in disguise. Covid made him think about what he wanted from life, and he even read Dale Carnegie's “How to Start Living and Stop Worrying.” Implementing a strategy from the book called “stop-loss control” was a light bulb moment for him. After leaving Rhone, Adam wanted to do things he was not making time for before. So, he went to North Carolina, where he grew up, and met friends he had not seen in years. He helped and gave free advice to entrepreneurs. Eventually, he realized that he wanted a change; he wanted to use his experience and expertise to help other entrepreneurs in their journey. This has turned into his latest endeavor, the formation of Gaylord. He talks about: * How Covid was a blessing * His light bulb moment * Lesson from pandemic * What was he thinking * How to see the positives of this experience Join Ramon Vela and Adam Bridegan as they break down the inside story on The Story of a Brand. For more on Gaylord, visit: Gaylord Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “What's right for the family pet - that's what is important for Whisker all the time,” according to Jacob Zuppke, President and COO of Whisker, previously known as AutoPets. In the second part, he says that it's nice to go through a rebranding, but people won't notice as much when you don't have anything other than one product. Whisker's two main products - called Litter-Robot and Feeder-Robot - help by automating the chores. They also have a furniture line that addresses different styles of decors. The brand intends to keep innovating within the pet tech sector while also delivering more refined accessories. In part 2, he talks about: * Grabbing the Whisker.com domain * Their Main products * How Litter-Robot works * Do cats like to use it * What's the visioning for monitoring pet health * New products * How does the App work Join Ramon Vela and Jacob Zuppke as they break down the inside story on The Story of a Brand. For more on Whisker, https://hello.whisker.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “To solve problems and deliver smarter insights for pet parents,” that's the mission of Whisker. Today we have Jacob Zuppke, President and COO of Whisker, previously known as AutoPets, a brand that provides endlessly better pet care. Jacob interviewed for different ad agencies after graduating from college in 2012. He founded a digital marketing agency called Traffic when he realized he wanted to do something of his own. The agency had fast growth, but Jacob had a desire to go beyond marketing. So, in 2015, he moved to the client-side. The idea to build a business that could sustain itself was an eye-opener for him. He advises other entrepreneurs to don't be overly data-driven instead use data in the right place. He talked about: * Gratefulness * Overview of the brand * Where was he before * What drives digital agency owners to create their products * Products combined with marketing strategy * What excited him * Advice for others Join Ramon Vela and Jacob Zuppke as they break down the inside story on The Story of a Brand. For more on Whisker, https://hello.whisker.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   Designing fun, comfortable and stylish shoes - that's the mission of Jojo Shoes. Owner and designer Jojo Abolarin says her challenge finding the right shoes for herself inspired her company. Raised in Nigeria, Jojo says that education is important for her family and many others in her native country. Though she had an early interest in fashion and shoes, Jojo chose to go to medical school after getting a bachelor's degree in biology. She later earned a master's degree in IT. In 2017, she started thinking about making shoes cute but comfortable shoes during her time working in Pittsburgh. This thought led her to drawing shoes and eventually transformed into her first design, then her first complete pair of shoes. Then she started designing & making shoes for her family and friends. In the first half of this Feature, Jojo talks about: * Gratefulness towards her sister * Overview of the brand * Her years studying medicine and IT * Her early love of shoes and fashion * Finding production companies to help Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand. For more on Jojo Shoes, visit: https://myjojos.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to http://ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   Jojo Abolarin designs shoes for powerful, fun, and confident women. In the second half of our interview, the owner and designer of Jojo Shoes shares her marketing journey, which was not as easy as designing shoes. In the beginning, she nervously marketed her shoes in shoe markets but gained confidence as she sold her first six shoes to a customer. She then realized that she needed help with this business. Jojo got a lot of help from social media, so she ended up opening a shared store. Her shoes got featured in several magazines that boosted her sales too. She says that she is debating whether to repeat designs or come up with new ones only. Her upcoming designs are for the fall season. She talks about: * Road to growing her business * Opening a store * Not repeating designs * Talking design risk * New launches and her plans Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand. For more on Jojo Shoes, visit: https://myjojos.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to http://ecocart.io/sob

**This episode is brought to you by MuteSix, Gorgias, and Attentive** To make the fight against climate change easy, affordable, and accessible by offsetting the carbon footprint of e-commerce - that's the mission of EcoCart. Today's episode of The Story of a Brand features Dane Baker, Co-Founder of EcoCart, a brand that helps with sustainable shopping and carbon neutral orders. Dane always viewed entrepreneurship as an amazing vehicle for change. To him, the environment and climate crisis go hand in hand. He started EcoCart with his Co-Founder when they found it complicated and expensive to deliver a sustainable shopping experience to customers. The brand has developed a technology to calculate and then offset the carbon footprint of e-commerce orders. EcoCart also shows brands the most effective ways to communicate sustainable shopping to their customers. Today EcoCart works with more than 1,500 brands. He talks about: * Gratefulness * Overview of the brand * Win-win situation * Helping consumers as well as brands * What pushed him * Working with other industries * Plans for point of sale Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand. For more on EcoCart, visit: https://ecocart.io/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at attentivemobile.com * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive** In the second part of this feature, “clever customer experience and optimized eCommerce flow are essential,” says Dane Baker, Co-Founder of EcoCart. According to him, communicating with customers and doing initiatives in conjunction with EcoCart can give better results. He mentions that bringing solutions to brands was challenging, but brands were convinced because EcoCart boosted conversion rates. EcoCart works with brands of all shapes and sizes. On average, 1 percent to 2 percent of the order value is the cost to make an “order” carbon neutral. Dane emphasizes that real-time impact counters can create goodwill in the customer's eyes. Through such counters, consumers can align with a brand. It brings about a connection between brand and consumer. In part 2 of this episode of The Story of a Brand, Dane talks about: * Challenges EcoCart overcame * The impact of a real-time counter * EcoCart's ideal customer * How to get started with EcoCart * Metrics they see * Strategies for getting success Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand. For more on EcoCart, visit: https://ecocart.io/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at attentivemobile.com * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   Few people understood the benefits of organic food, but that didn't deter Matt McLean from pursuing his dream of creating a top-selling organic orange juice brand. Matt is the founder and Chief Uncle at Uncle Matt's Organic, America's No. 1, selling organic orange juice. Matt grew up in the citrus industry in Florida, where the business was passed on from generation to generation. Determined to make his mark outside of citrus, he went to college to study business, and after graduating, he started an import-export business. But when he saw an opportunity for organic juice in the United States, he couldn't resist. So, Uncle Matt's Organic was founded in June 1999. For Matt, finding organic citrus juice in Florida to supply in bulk and manufacturing were the biggest challenges in the beginning. The brand has seen many ups and downs, from starting in the backyard to raising capital and getting sold. But the company was finally repurchased from bankruptcy. In part 1, Matt talks about: * Gratefulness for a business mentor who had the patience to guide him through the business's early days. * Overview of the brand. * Early days of Uncle Matt's. * Challenges in the beginning. * When things went sour with citrus. Join Ramon Vela and Matt McLean as they break down the inside story on The Story of a Brand. For more on Uncle Matt's Organic, visit: https://www.unclematts.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   To be consistently great tasting - that's the number one goal of Uncle Matt's every single time. In the second part, Matt McLean, founder of Uncle Matt's Organic, tells that they learned the old-fashioned way through hard work. The brand became the largest fresh fruit shipper of citrus by convincing growers to transition to organic. But 2014 to 2016 were tough years for them because of citrus greening disease. The business collapsed, leading him to sell the company. Today, the brand is trying to find methods to cure the greening issue while maintaining its organic mission. Matt says that Uncle Matt's Organic is not just about orange juice. In part 2, Matt talks about: * Becoming a huge fresh fruit shipper in addition to juice provider. * What the citrus greening disease is and how it affected his company. * The decision to sell the company. * The myriad of products at Uncle Matt's Organic. * What the secret is to success. Join Ramon Vela and Matt McLean as they break down the inside story on The Story of a Brand. For more on Uncle Matt's Organic, visit: https://www.unclematts.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob

My guest today is Dane Baker, founder and CEO of EcoCart, which makes fighting climate change simple, cost effective and accessible for everyone. EcoCart has two products, a Shopify app that merchants can install in their online stores and give their customers the opportunity to make their orders carbon neutral and a Google Chrome extension that calculates and offsets the carbon footprint of your online shopping orders at no cost to you. 4:32 – Dane 101 He started EcoCart with a simple mission in mind: to make the fight against climate change easy, affordable and accessible so that everyone can do their part. 6:32 – What is EcoCart? They enable a consumer to offset or mitigate the carbon footprint of their e-commerce orders through environmental projects. 10:26 – Entrepreneurial spirit Dane has always had an entrepreneurial spirit and sold avocados door-to-door in fourth grade. He thinks entrepreneurship is a great vehicle for change in the world. The environment has always been the most pressing issue in his mind, and it's a really tough problem to solve. 12:43 – Early stages of his business Dane became more obsessed with the idea over time and couldn't stop thinking about it. He wanted to test his hypothesis and see if the business worked. People seemed interested in Dane's idea, so he got to work building his idea. 18:00 – What he's learned Color, fonts and other visuals are so important to his business and consumer psychology. 23:50 – Is it really free? If you install the browser extension and shop online, Dane's company gets a commission from brand partners they work with. They use that money to buy certified carbon offsets or donate to earth-saving projects. 27:52 – What has surprised him The thing that surprised him most is the percentage of customers that click the box at checkout. On average, it's 28%. 33:00 – Get to know you What would he like to win a medal for? A triathlon. Best vacation? Cancun with his family. FEATURED QUOTES We started EcoCart with a simple mission in mind: to make the fight against climate change easy, affordable and accessible so that everyone can do their part.  I think I've always had an entrepreneurial spirit about me. The environment has always been the most pressing issue in my mind, and it's a really tough problem to solve. CONNECT: https://ecocart.io/ ABOUT DANE BAKER:  Dane Baker is the Founder & CEO of EcoCart, which makes fighting climate change simple, cost-effective, and accessible for everyone. EcoCart has two products: a Shopify app that merchants can install into their online stores to give their customers the opportunity to make their orders carbon neutral, and a Chrome extension that calculates and offsets the carbon footprint of your online shopping orders at no cost to you. Previously, Dane has set out to make the world a better place through entrepreneurial ventures such as limiting materialistic consumption and waste with a peer-to-peer rental marketplace and providing gig-economy workers the wages and benefits they deserve with a first-of-its-kind gig economy employment platform. Thank you to our partners of the show: Ready to ditch the bleach forever but can't find a bleach alternative that actually works? You've got to meet this Extra Strength Oxygen Powder by MamaSuds. It launches July 15th and I've had the chance to try it out early and (INSERT YOUR EXPERIENCE WITH IT). And as usual there are multiple uses for this new product. Not only is it a laundry booster and stain remover, but it's a great scouring agent on any non-porous surface. If you head to their website and sign up for their email list you'll get an email with an early bird special coupon when oxygen powder launches PLUS use discount code MOLLY and get an EXTRA 15% off! www.mamasuds.com. --- I'd like to introduce you to Deux Mains. In French, Deux Mains means two hands. Why ‘two-hands'? Because everything they create is made by trained artisans who use their two hands to make their life better while crafting beautiful products. Truly, this is a company that set out to change lives and make a positive impact in the world. It started when the founder, Julie, wanted to create dignified jobs in Haiti, a place she was growing to love, and that was exploding with creativity. She wanted to share this talent with the world. Julie set up an educational program to train people with artisan skills and then went on to build a factory that operates on 100% solar energy. Deux Mains now employs more than 40 artisans that handcraft premium leather goods, jewelry and sandals. Their lives are forever changed by their craft. What's also cool is their products incorporate an eco-friendly twist, working with responsibly sourced materials and repurposed inner-tube and tires in their designs. When you buy from Deux Mains, you get to be part of a movement that is making a difference in the world, while adding an incredibly well-made piece to your closet that supports conscious living! You can discover their products online at deuxmains.com. Use code MOLLY for 15% off!

Dane Baker is Co-Founder of EcoCart, an ecommerce plugin that helps brands with their carbon offset. On average, 1 in 4 shoppers opt to make their online orders carbon neutral and DTC brands see a 14% lift in cart conversion rate.In this episode, we talk about Dane's background, how his previous business led him to start EcoCart, how consumers want to go carbon neutral, their carbon recapture partners, and his advice to people who want to start companies and raise venture capital.GUEST Dane Baker LinkedIn Dane Baker Twitter EcoCart Website PODCAST Safa Mahzari Patreon Alluxo Website TERMS Merchants = brands who sell goods online CES = Consumer Electronics Show, a conference API = application programming interface Ecommerce = selling products through the internet Carbon offset = a reduction in emissions of carbon dioxide to compensate for emissions made somewhere else Carbon footprint = the amount of carbon dioxide emitted due to the consumption of fossil fuels by an online order TIMESTAMPS 0:00 - Episode intro 1:15 - Dane's background 9:27 - Being resilient and persistent 15:20 - Getting the first EcoCart customers 25:04 - Challenges running the business in 2021 32:20 - What is a carbon offset? 34:35 - Wrap up and final thoughts

www.startingsustainability.com Today’s episode is sponsored by Reel Paper. Use my coupon code GREEN to receive 25% off your first subscription.Do you store your data on the cloud? Or stream music and shows? These actions have a negative impact on the environment! Don’t worry. You can still enjoy these luxuries. Michael Nazarian from Realistic Sustainability comes back to discuss solutions on how to enjoy our tech filled lives while being conscious of the environment. Show notes available at www.startingsustainability.com/episode80 Support the show and shop at our Etsy shop: https://www.etsy.com/shop/startsustainable?ref=shop_sugg

Today's Earth Day. So it's fitting that today's guest is going to talk about what it takes to make your Shopify store more sustainable. Dane Baker is the co-founder & CEO of EcoCart. EcoCart gives your customers an eco friendly option at checkout. They've helped offset more than 25 million lbs of CO2 and saved 848,000 trees. Here are Dane's tips for making your Shopify store more sustainable this Earth Day (and beyond).

I speak with Christina Rasmussen and Daniela Pillhofer, cofounders of Little Wine about carbon neutral shipping.  Little Wine is an online wine content platform focused on organic plus and climate positive growers.  Little Wine also has an online bottle shop and wine club, with carbon neutral shipping.  Since their founding in April 2020, they have offset 100+ tonnes of CO2 to date.  According to German nonprofit Atmosfair, that’s around 100 round trip flights from London to New York City.  Christina and Daniela talk how they chose EcoCart and a water purification project in Cambodia for their carbon neutral shipping program, where they have prevented 25,000 trees from being chopped down to date.  We also talk about the future of wine distribution, and how they are inspired by fashion brand Organic Basics and Jancis Robinson.Instagram: @littlewine.co @winecarbonara @christinarasmussen_ Website: https://littlewine.co/

In this episode of Product Sourcing Stories we sit down with Dan Baker, the founder of EcoCart. This Shopify app empowers your customers to make their orders carbon neutral while often increasing conversion rates.