The Dietitian Success Podcast

In this episode of the Dietitian Success Podcast, I sit down with Shawna Melbourn, RD, CEDS-C, a certified intuitive eating counselor, eating disorder specialist, and creator of ED for RDs, to talk about her journey as a dietitian and business owner. We dive into:How she learned about eating disorder care (and the mistakes she made along the way!)Why she decided to create a course to educate other RDs on eating disorder careThe mixed emotions that come with running a businessWhich marketing channels have worked best for her This one's a must-listen for any RD thinking about working in eating disorder care, niching, scaling, or building a business that feels sustainable.Links:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterED for RDs Follow ED for RDs on InstagramFollow Shawna on FacebookFollow Shawna on LinkedInTranscript Summary:[00:00:00] Welcome & Introduction to Shawna Melbourn[00:02:30] Shawna's Path from Hospital to Entrepreneurship[00:05:30] Burnout, Boundaries & Business Lessons[00:09:30] Building a Team & Delegating with Intention[00:13:00] Her Marketing Strategy[00:16:30] Being a Certified Intuitive Eating Counselor[00:20:00] Sustainability in Eating Disorder Practice[00:24:00] Advice for RDs Interested in ED Work[00:28:00] What's Next for Shawna

In this episode of the Dietitian Success Podcast, I'm giving you a totally honest, behind-the-scenes look at what it's really like to run a membership or online program in the dietitian business world. I talk through the lessons I've learned from running Dietitian Success Center for the past few years, what I wish I had known going in, what I've seen work for other dietitian entrepreneurs, and the real talk on things like boundaries, business model pros and cons, and customer retention.Whether you're thinking about launching your own scalable offer or just curious what it takes to grow something like this, this episode gives you the full picture.Inside the episode, we'll chat about:What people don't tell you about running a membershipWhat I wish I knew earlier about scalingWhether this model might work for your goalsTips for building recurring revenue in a way that feels alignedLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterTranscript Summary:[00:00:00] Welcome & Today's Topic[00:02:00] What Makes the Membership Model So Appealing?[00:05:00] The Reality Check: It's Not Passive[00:08:00] Burnout & Boundaries[00:12:00] What I Wish I Knew Before Starting[00:15:00] Membership vs. Online Course vs. Group Program[00:20:00] The Importance of Clarity and Direction[00:24:00] Building a Team + Sustainability[00:28:00] Signs You Might Be Ready for a Scalable Model[00:32:00] Final Thoughts + Encouragement

Group programs can feel like the golden ticket to scaling your business - less time, more income, more impact. But how do you know if and when it's the right next step for you?In this episode of the Dietitian Success Podcast, I break down everything dietitian business owners need to know about a group offer - the pros, the challenges, and what needs to be in place before you launch.Whether you're dreaming about your first group program or wondering how to shift away from 1:1s, we'll walk through what to consider, how to position your offer, and creative ways to structure pricing and delivery. Plus: I answer your real-time questions on pricing, live sessions, and blending insurance into your model.Inside the episode, we'll chat about:The benefits and challenges of running a group programWhat needs to be in place before you launchWhether you can skip 1:1 and go straight into groupsHow to build your audience and price your program in a way that actually worksLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterPodcast Summary[00:00:00] Welcome + Free Resources at DSC[00:01:30] Why I'm Talking About Group Programs[00:03:00] What Is a Group Program, Exactly?[00:06:00] Island A to Island B: Designing with Outcomes in Mind[00:08:00] Pros of Group Programs[00:10:00] Cons of Group Programs (and Why They Flop)[00:13:00] The Basil, Carrot, Apple Analogy[00:17:00] Do You Need an Email List? Yes—Here's Why[00:19:00] Real Example: Two DSC Members Who Skipped 1:1[00:21:00] What Makes Someone Ready to Launch a Group Program?[00:24:00] Community Questions: Insurance & Group Programs[00:25:00] Hybrid Programs: Group + 1:1 Add-On[00:27:00] When You Might Want to Wait[00:29:00] Are Live Sessions Necessary?[00:32:00] How to Price Your Group Program[00:35:00] Final Thoughts + Getting Started

Ever look at your brand and wonder if it still feels like you? Or maybe you're just starting out and feeling overwhelmed about what a "brand" even really means?In today's episode of the Dietitian Success Podcast, I'm pulling back the curtain on the branding journey behind Dietitian Success Center - the good, the bad, and the (according to my dad) ugly. We're talking about what branding actually is (spoiler: it's more than colors and logos), how to know when it's time for a refresh, and the exact steps to evolve your brand without getting stuck in shiny object syndrome.Whether you're building a business from scratch or feeling like your brand needs to grow with you, this episode has realistic, action-focused advice to help you move forward.Inside the episode, we'll talk about:The difference between tangible and intangible brand elementsHow DSC's brand has evolved over the years (and why)When to invest in professional support vs. DIY it yourselfWhy branding won't solve a sales or marketing problemThe exact steps to create a brand you feel proud ofLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterTranscript Summary:[00:00:00] Welcome & Community Updates[00:04:00] Why We're Talking About Branding[00:06:00] Defining Branding: Tangible vs. Intangible[00:08:00] The Early Days: DIY Branding Mistakes and Lessons[00:12:00] Evolving the Brand: When and Why We Changed[00:20:00] How to Know If It's Time for a Brand Refresh[00:28:00] DIY vs. Professional Support: When to Hire Help[00:34:00] How to Start a Brand (or Refresh One) Step-by-StepStep 1: Get clear on your target audienceStep 2: Define 3–5 brand adjectivesStep 3: Look externally for inspiration (Pinterest, Instagram)Step 4: Build it yourself or hire support[00:42:00] Final Thoughts on Branding & Growth

We've all been there...wondering if we need to go viral or hit 10k followers before we can really grow our businesses. But the truth is: you don't need a big audience to make real impact (and real sales).In this episode, I sit down with Libby Rothschild, founder of Dietitian Boss, to talk about the difference between audience size and business strategy. We dive into why having thousands of followers isn't necessary for growth, and what actually drives sales in a nutrition business, especially when you're just starting out.We cover:How to shift your mindset around follower countWhy strategy beats tactics every timeThe importance of clarity in your message and ideal clientWhat metrics really matter (spoiler: it's not likes or follows)How to build trust and authority with even a small audienceWhether you've got 50 followers or 5,000, this episode will help you feel confident in your ability to make an impact and grow your business.Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Follow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here Transcript Summary:[00:00:00] Can You Make Sales With a Small Audience? [00:03:00] Strategy Over Tactics: What Actually Drives Sales [00:07:00] The Reframe: You Don't Need to Be an Influencer to Be Successful [00:10:00] The “Perfect Offer” Trap & Why Feedback Comes First [00:13:00] Social Media as Part of a Larger Marketing Strategy [00:15:00] Why Business Skills Are Just as Important as Clinical Skills [00:17:00] Final Reframes & Mindset Shifts

Let's be honest - most of us were never taught how to interview or navigate a career pivot. And in today's job market, that lack of strategy can feel extra overwhelming.In this episode of the Dietitian Success Podcast, I sit down with Kelan Sarnoff, a registered dietitian turned career coach for RDs, to talk about how to build confidence during a job search, how to actually prepare for interviews (hint: it's all about your story bank), and why LinkedIn is the most underused tool dietitians aren't taking advantage of.Even if you're not job hunting, this episode is packed with insights about building a professional brand online, understanding where the field of dietetics is heading, and how to pivot with purpose.We discuss:The #1 interview mistake dietitians make (and how to avoid it)Why a great resume isn't enough to land the jobHow to get noticed on LinkedIn (even if you never post)Where dietitian jobs are growing...and where they're slowingWhat to do now if you think you might want a new job laterWhether you're brand new to being a dietitian, mid-career, or just curious about what's next, this conversation will help you feel way more confident about your next move.Links:Join our FREE dietitian communityCheck out Kelan's website & get her free resume toolkit: therdcoach.comFollow Kelan on Instagram: @the.rd.coachTranscript Summary:[00:00:00] Welcome & Introduction to Kelan[00:02:00] Kelan's Nonlinear Career Path[00:05:00] Starting Her Coaching Business[00:07:00] Interview Mistakes Dietitians Often Make[00:10:00] How to Sell Yourself in an Interview (Without Feeling Icky)[00:13:00] What Makes a Great Interviewer Stand Out[00:15:00] Industry Trends & What the Job Market Looks Like Right Now[00:20:00] How to Start a Career Pivot (Before You Burn Out)[00:25:00] Using LinkedIn to Build Visibility & Connections[00:29:00] The Hidden Job Market on LinkedIn[00:32:00] Behind the Scenes of Kelan's Business & Marketing[00:36:00] What's Next for Kelan's Business[00:39:00] Where to Learn More About Kelan

If you've ever wondered whether starting a podcast is worth it for your business (or even if you haven't yet!), you're going to want to listen. In this episode, my friend and fellow RD, Ana Reisdorf, interviewed me for her RD's Who Thrive Facebook group, and she is graciously letting me share it on my podcasting platform, too! We talk all things podcasting and why it's one of the most powerful (yet underused) tools dietitians can leverage to build trust, grow visibility, and bring in clients.We dive into everything from tech setup and tools, to monetization strategies, to how I've stayed consistent with the Dietitian Success Podcast for over 200 episodes (and why it continues to drive business growth, even with a niche audience).Whether you're podcast-curious or just looking for a fresh approach to your marketing strategy, you'll walk away with realistic, actionable insights on what it takes to get started and keep going.Inside the episode:Why podcasting builds trust in a way social media can'tHow to plan content without burning outTools we use to keep things efficientWhat kind of podcast content actually convertsStrategies for sponsorships and monetizationIf you liked this episode, make sure to rate, review, and subscribe - and share it with a fellow dietitian!Links: Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join the RDs Who Thrive Facebook communityCheck out Ana's Freelance Writing websiteCheck out the GLP-1 HubFollow Ana on Instagram: @active_to_passive and @GLP1Hub Transcript Summary:[00:00:00] Welcome & Why We're Talking About Podcasting[00:02:00] Podcasting vs. Other Marketing Tools[00:04:00] You Don't Need a Huge Audience to Succeed[00:07:00] Content Strategy: Where Do Ideas Come From?[00:10:00] Streamlining the Process to Stay Consistent[00:13:00] Calls to Action & List Building[00:16:00] What if You Don't Want to Sell 1:1 Services?[00:21:00] Getting Found: How to Grow Your Podcast[00:26:00] What Tech Tools Do You Really Need?[00:30:00] YouTube vs. Podcast Platforms[00:34:00] Final Thoughts on Getting Started

In this episode of the Dietitian Success Podcast, I sit down with Libby Rothschild, the founder of Dietitian Boss, for a real-talk, behind-the-scenes look at what it actually takes to run a successful membership site. Both of us have years of experience in running memberships for dietitians, and we're opening the vault to share our wins, our challenges, and the evolution of our models. We talk about the difference between content, coaching, and community-based memberships, how to manage churn and retention, what metrics matter most, and whether this business model is truly “passive income” (spoiler: it's not). Plus, we dive into tech platforms like Kajabi, WordPress, and how we think about content planning and delivery.Whether you're a dietitian thinking about launching a membership or just curious about how the model works, this episode is packed with actionable takeaways and honest insights.Links:Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join our FREE dietitian communityFollow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here Transcript Summary:[00:00] Introduction to the conversation[01:00] What is a membership site?[03:00] The three pillars of membership: Content, community, and coaching[04:00] Behind the scenes at Dietitian Success Center[07:00] Comparing monthly vs. annual memberships[10:00] How to use member feedback to improve your offer[12:00] Why memberships are a long game[15:00] Understanding churn and lifetime value[18:00] Product feedback loops & iteration[20:00] Managing content in your membership[25:00] How much content is too much?[30:00] Reimagining content formats[33:00] Onboarding and the importance of smooth exits[34:00] Tips for dietitians thinking about starting a membership[41:00] Tech talk: Kajabi, WordPress, and the evolving stack[50:00] Final reflections

As dietitians, our career paths don't have to be linear. Sometimes, walking away from something highly successful is the key to finding true fulfillment.In this episode, I sit down with Jessica Jones, MS, RD, CDCES, who shares her journey of leaving a thriving media brand to build something that aligned more deeply with her purpose. Despite the massive success of Food Heaven, a wellness brand and podcast with over 5 million downloads, Jessica found herself craving something different, something more meaningful. That led her to co-found Diabetes Digital, a virtual nutrition counseling practice providing insurance-covered diabetes care.In this candid chat, we dive into:Why success doesn't always equal fulfillment, and how Jessica knew it was time to pivotThe shift from media & brand partnerships to an insurance-based group practiceThe challenges & rewards of running a telehealth businessHow niching into diabetes & prediabetes transformed her careerWhat it really takes to scale a group practice while staying profitableThis episode is a must-listen for any dietitian considering a career pivot or anyone curious about what it really looks like to build a business that aligns with your values.If this episode resonated with you, I'd love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Diabetes DigitalDiabetes Digital PodcastFood HeavenCareers at Diabetes DigitalFollow Diabetes Digital on Instagram: @diabetesdigitalcoTranscript Summary:[00:00:00] Welcome & Introduction & Why We're Talking About Hiring [00:02:00] Jessica's Journey: From Journalism to Dietetics [00:06:00] The Birth of Food Heaven: A Media Empire [00:10:00] Staying Consistent for Years Without Making Money [00:14:00] How Food Heaven Made Money: Revenue Streams [00:19:00] Transparency in Business: What Worked & What Didn't [00:21:00] Leaving Food Heaven & The Shift to Diabetes Digital[00:23:00] The Lightbulb Moment: Starting an Insurance-Based Practice [00:26:00] The Reality of Running an Insurance-Based Group Practice [00:32:00] The Challenges of Insurance Billing & Verification [00:36:00] Growth Plans for Diabetes Digital[00:42:00] The Power of Niching: Why Specializing in Diabetes Was Key [00:45:00] Jessica's Typical Day as a Business Owner

Most dietitians think they need to hit a certain revenue goal before hiring out. But what if hiring is actually the key to getting there faster?In this episode, I'm breaking down the difference between hiring for growth vs. hiring because of growth, and why waiting too long to bring someone in might be holding you back. I'll share my personal hiring journey, the biggest mindset shift that helped me scale Dietitian Success Center, and practical steps for outsourcing (even if you think you can't afford it).If you're juggling client work, admin, marketing, and everything in between, this episode will help you see hiring as a strategy for growth, not just an expense.If this episode resonated with you, I'd love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Introduction & Why We're Talking About Hiring [00:03:00] The Misconceptions About Hiring [00:05:00] Hiring for Growth vs. Hiring Because of Growth [00:07:00] My Hiring Journey: How I Built the DSC Team [00:17:00] The #1 Problem I See With Dietitian Entrepreneurs [00:19:00] How Hiring Creates More Revenue (Not Just More Expenses) [00:23:00] What Should You Outsource First? VA vs. Contractor Dietitian [00:28:00] The Fear of Hiring: “What If I Can't Afford It?” [00:29:00] The Simple Growth Strategy Every Dietitian Should Use [00:30:00] Final Thoughts & Next Steps

Do you ever feel like your mindset is the biggest thing holding you back in business? You're definitely not alone. Over the years, I've had to work through a ton of mindset shifts to get where I am today, and in this episode, I'm sharing five of the biggest ones that completely changed how I think about business, growth, and success.From overcoming imposter syndrome to letting go of the fear of what others think, these shifts have helped me move forward with confidence - and I know they can help you, too.I'll also share some practical strategies to break free from overthinking, stop chasing perfection, and actually start making progress in your business. If you've been feeling stuck, this is the episode for you!If this episode resonated with you, I'd love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Introduction & Why Mindset Work Matters [00:05:00] The Importance of Building Systems for Consistency [00:07:00] Why Mindset Can Make or Break Your Business [00:20:00] Mindset Shift #1: The “Let Them” Theory [00:28:00] Mindset Shift #2: Clarity Comes from Action, Not Overanalyzing [00:36:00] Mindset Shift #3: Treat Your Offer Like Version 1 of 100 [00:39:00] Mindset Shift #4: Keep the Main Thing, The Main Thing [00:43:00] Mindset Shift #5: The Passive Income Myth [00:48:00] Final Thoughts & Recap

In this episode of the Dietitian Success Podcast, I sit down with Ana Reisdorf, MS, RD, founder of a vibrant group of registered dietitians called RDs Who Thrive and founder of the GLP-1 Hub, a community for GLP-1 users. We talk about her journey from freelance writing to building a more diversified business model. She shares candid insights into the rise and shift of freelance writing, how AI and Google have impacted content marketing, and why she pivoted her focus to affiliate marketing and brand partnerships. And after spending years building SEO-driven websites for other brands, Ana figured why not use those skills to build something of her own? That's when the idea for GLP-1 Hub was born. Ana gives us a peek inside the business of GLP-1 medications and how she built a consumer-facing community around this growing market.If you've ever wondered how to evolve your business to stay ahead of industry changes, this episode is a must-listen.Links:Join our FREE dietitian communityJoin the RDs Who Thrive Facebook communityCheck out Ana's Freelance Writing websiteCheck out the GLP-1 HubFollow Ana on Instagram: @active_to_passive and @GLP1Hub Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Welcome to the Episode[00:02:00] Meet Ana Reisdorf[00:04:00] The Rise & "Fall" of Freelance Writing for Dietitians[00:09:00] Facing a Business Shift: Letting Go of a Team[00:14:00] Affiliate Marketing & Passive Income Strategies[00:24:00] Ethics of Affiliate Marketing for Dietitians[00:27:00] Inside the GLP-1 Hub: Ana's New Business Venture[00:34:00] Thinking Differently About Brand Partnerships[00:38:00] What's Next for Ana?[00:39:00] Final Advice for Dietitians Seeking Passive Income

Building a dietitian business can feel overwhelming. One of the biggest challenges I see dietitians face isn't just marketing or attracting clients—it's getting unstuck and actually moving forward. In this episode of The Dietitian Success Podcast, I talk about a step-by-step system I've developed called The PLATE Framework—a guide to help dietitians execute their business ideas with clarity.This framework is a game-changer if you:Feel overwhelmed with too many ideas.Struggle with execution and follow-through.Have big goals but don't know where to start.The PLATE Framework helps you stay focused, organized, and productive. If you're ready to move forward in your dietitian business, give this episode a listen & start applying these steps today!Which step of the PLATE Framework do you need to focus on most? Let us know in the community or drop me a DM on Instagram!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join Business Project Lab – A year-long strategic coaching program to help you launch, grow, and streamline your business.  Transcript Summary:[00:00:00] Introduction[00:04:00] Overview of DSC Offerings[00:05:00] Identifying the Biggest Challenge for Dietitians[00:08:00] The Birth of the PLATE Framework[00:09:00] What is the PLATE Framework?[00:14:00] P – Plan Your Vision[00:20:00] L – List Your Priorities[00:23:00] A – Allocate Your Time[00:29:00] T – Tackle Your Tasks[00:33:00] E – Evaluate Your Metrics[00:35:00] Key Takeaways[00:36:00] Free Business Strategy Calls

Have you ever wished for a quick, no-pressure strategy session to get unstuck in your dietitian business? Well, now's your chance! In this episode of The Dietitian Success Podcast, I'm sharing why I'm offering free 20-minute business strategy calls for dietitians - and why talking to people for free is actually the most valuable use of my time.I'll break down:What these calls are and why I'm doing themHow relationship-building is the currency of business (and how you can apply this in your own biz)How you can book a session today (spots are limited!)What kinds of challenges we can tackle in just 20 minutes - niching, pricing, offers, marketing, and more!Why these calls are different from sales or discovery calls (they're pitch-optional!)My personal goal of completing 25 sessions in March - so let's make it happen together!Links: Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Plus, big news!

Building a business is one thing—doing it while navigating pregnancy and motherhood is another. In this episode of The Dietitian Success Podcast, I sit down with dietitian and entrepreneur Olivia Cupido to chat about the realities of growing a business while raising a family.Olivia shares:How she started and scaled her private practice (and why she ditched one-off sessions for packages)The unexpected challenges of working through pregnancy—and the moment she realized she had to slow downHow she structured her maternity leave and came back stronger than everThe biggest mindset shift she had to make when balancing motherhood and entrepreneurshipWhy setting work-life boundaries has been a game-changer for her business and familyIf you're an entrepreneur (or future entrepreneur!) wondering how to juggle business and motherhood—or just want a candid, inspiring conversation—this episode is a must-listen!Links:Join our FREE dietitian community hereCheck out Olivia's Website Follow Olivia on InstagramTranscript Summary:[00:00:00] Introduction[00:01:00] Olivia's Background & Dietitian Journey[00:04:00] Starting a Private Practice[00:07:00] Early Days of Business Growth[00:09:00] Structuring Offers & Pricing Changes[00:12:00] Marketing & Client Referrals[00:17:00] Motherhood & Business Changes[00:22:00] Navigating Identity Shifts as a Mom & Entrepreneur[00:27:00] Setting Boundaries with Clients[00:29:00] Pregnancy with Second Child & Business Adjustments[00:36:00] Biggest Challenge of Motherhood & Business

What happens when a dietitian goes viral? In this episode of The Dietitian Success Podcast, I sit down with Dietitian Gabrielle Palmeri, who skyrocketed from 8K to over 100K followers after a viral TikTok moment. But with virality comes both opportunity and challenges—including handling online negativity, maintaining consistency, and turning social media growth into a sustainable business.Gabrielle shares:The behind-the-scenes of her viral video (and why she almost didn't post it)How she navigates negative comments and misinformation in the nutrition spaceWhy consistency and volume were key to her social media successWhat content works best for growing an audience on Instagram & TikTokHow she set up her business to turn posts into real incomeIf you've ever wondered what it's like to go viral as a dietitian—and how to handle the attention (both good and bad)—this episode is a must-listen!Links: Join the FREE dietitian community hereFollow Gabrielle on Instagram Follow Gabrielle on TikTokSubscribe to Gabrielle's YouTube channel

In this episode of the Dietitian Success Podcast, Krista sits down with Teresa Maiorano, RD, fertility nutritionist and founder of Live and Love Nutrition. Teresa shares her inspiring journey from starting a private practice in a new and emerging area of dietetics to building strong referral networks and self-publishing her own cookbook. This episode is packed with actionable insights and inspiration!What We Talk About:Teresa's path from industry work to private practice in fertility nutrition.How she self-published her cookbook, Boost Your Fertility, including actionable steps and tips for how you can do this yourself.Building and nurturing referral relationships with fertility clinics to drive business growth.The power of persistence and networking in business success.Practical strategies for dietitians to carve a niche in emerging areas of practice.Teresa's research journey to become a subject matter expert in fertility nutrition.The impact of nutrition on fertility outcomes and client success stories.Links:Visit Teresa's website: Live and Love NutritionFollow Teresa on Instagram: @liveinlovenutrition.fertility

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk sits down with Dana J. Fryer, a dietitian who has masterfully built a career balancing clinical work, RD exam tutoring, and private practice. Dana shares her journey from navigating job loss during the pandemic to creating a thriving business that meets the diverse needs of her clients and students. We discuss how she's structured her business, split her marketing channels, and grown her offerings into scalable and sustainable models.Key Takeaways:Turning challenges into opportunities: How Dana pivoted during the pandemic to create her business.The evolution of her RD exam tutoring from 1:1 sessions to a robust program with group classes and recorded content.Balancing multiple streams of work: Dana's strategy for managing clinical work, private practice, and tutoring.Why splitting marketing channels for distinct audiences can clarify messaging and enhance engagement.The power of small, engaged audiences for business success.Whether you're a dietitian, entrepreneur, or simply looking for inspiration on juggling multiple passions, this episode is packed with insights and actionable advice.Links: Website: danajfnutrition.comInstagram: @danajfnutrition (personal/private practice) and @dieteticswithdana (tutoring).Podcast: Dietetics with Dana Podcast

In this casual and reflective episode of the Dietitian Success Podcast, Krista Kolodziejzyk shares an exciting update on what's happening at Dietitian Success Center (DSC). She dives into the deep work behind DSC's transformation, including a new platform launch, revamped business curriculum, and innovative resources for dietitian entrepreneurs. Krista also introduces The Business Project Lab and the PLATE Framework—a practical approach to help dietitians turn their business dreams into reality.Tune in to learn about:The exciting updates coming to DSC in 2025.Strategies for managing big projects and staying aligned with your vision.How the new curriculum integrates AI tools to streamline business processes.The PLATE Framework for planning, prioritizing, and achieving your goals.Krista's approach to creating a comprehensive business book and curriculum.What makes DSC's resources adaptable for both new and seasoned dietitian entrepreneurs.Links: To join the unofficial "waitlist" for Business Project Lab, send an email to hello@dietitiansuccesscenter.com or DM us on Instagram @dietitiansuccesscenter and just let us know you're interested in receiving more information once the program is launched! 

In this episode of the Dietitian Success Podcast, I chat with Nicole Mott, a dietitian from Australia who specializes in celiac disease. Nicole shares her inspiring journey from her early interest in nutrition to finding her niche in supporting clients with celiac disease. She discusses her challenges starting out as a nutritionist, her decision to pursue a master's degree during the COVID-19 lockdown, and the pivotal moment that led her to focus on celiac care.Key Highlights:Nicole's path from general nutrition to niching in celiac disease, inspired by personal connections and observed gaps in care.Her innovative business model, including a weekly membership plan tailored to meet her clients' needs.The power of community: how Nicole leverages the platform Skool to create a vibrant, engaged community of nearly 700 members.The importance of niching for building trust, attracting the right clients, and securing brand partnerships.Building partnerships with gluten-free cafes and restaurants to provide expert guidance and support.Nicole's advice on overcoming the fear of niching, testing new strategies, and building meaningful connections in the industry.Nicole also shares tips on using creative approaches to engage with clients, manage communities effectively, and expand reach in innovative ways.Links: If you're interested in launching your Skool community and growing it effectively, use this link to receive free mentoring from Nicole! She'll guide you in setting up your Skool community for maximum engagement and show you how to start selling more effectively. Once you've created your community using the link provided, just email Nicole at info@gfkitchen.com.au for mentoring.Follow Nicole on Instagram

In this episode of The Dietitian Success Podcast, I sit down with Alisa Fields, RD and co-founder of LogEat, to discuss her journey from corporate dietetics in the restaurant industry to launching a cutting-edge nutrition coaching app designed for dietitians and health professionals. Alisa shares the lessons she's learned building her business and provides actionable insights for entrepreneurial dietitians.What You'll Learn:How to leverage unique career experiences to build an innovative nutrition tracking and coaching app for dietitians.The importance of identifying and narrowing your ideal client niche over time.Key considerations for creating a successful tech product tailored to dietitians.Insights into the business model and pricing strategy of LogEat.Tips for standing out in a crowded market and leveraging partnerships for growth.How to use tools like YouTube and long-form content for sustainable marketing success.Links: Check out Logeat here Follow Logeat on Instagram here

In this episode of The Dietitian Success Podcast, Krista interviews Orly Wachter, a dietitian-turned-copywriter, to explore how dietitians can leverage the power of words to connect with their audience and drive business growth. Together, they dive into topics like:Orly's journey from clinical dietitian to entrepreneur and copywriter.The importance of market research and how to truly understand your audience.How to craft engaging website copy that speaks directly to your ideal client.The value of sales pages and the essential elements to include.Practical tips for creating email sequences that keep your audience engaged.Mindset shifts to overcome the fear of sounding “salesy.”The role of storytelling in building trust and relatability.Links: Download Orly's Copywriting Cheat Sheet here

In this milestone 200th episode of The Dietitian Success Podcast, Krista reflects on four years of podcasting, shares insights from the recent "Legacy Launch," and offers a sneak peek into exciting plans for 2025. This unscripted, heartfelt episode dives into lessons learned about business, consistency, and creativity. Plus, Krista reveals the top five podcast episodes of all time and unpacks what worked—and didn't work—during the launch.In this episode, Krista talks about: Celebrating 200 Episodes: How passion and consistency have driven the podcast's steady growth and impact.Lessons on Consistency: Why choosing topics you genuinely enjoy talking about makes staying consistent easier.Launch Recap: Highlights from the recent "Legacy Launch," including strategies that worked (and didn't).Marketing Insights: The power of leveraging social media, word-of-mouth referrals, and email marketing.Future Plans for 2025: Exciting updates for Dietitian Success Center, including revamped business content, a new website platform, and the dream of hosting an in-person conference.Top Five Podcast Episodes: A countdown of the most downloaded episodes and why they resonated with listeners.Experimenting with Marketing Strategies: Reflections on tactics like case studies, open houses, and Instagram Lives.What Didn't Work: Challenges with tech glitches and less successful ideas, like a merch-based referral program.Actionable Business Advice: Pricing to communicate value, crafting clear email messaging, and the importance of feedback-driven growth.

In this fun and candid episode of the Dietitian Success Podcast, Krista is joined by RD business buddies, Kristen and Gillean, for a heartfelt discussion about the hardest lessons they've had to learn as entrepreneurs. With each having a unique business focus—private practice, media dietetics, and online education—they share common challenges and invaluable insights. Together, they chat through: The importance of hiring self-sufficient team members who take ownership of their roles, and balancing oversight and trust to maintain quality while empowering employees.Setting boundaries to avoid burnout while maintaining flexibility.Learning to say no, delegate, and prioritize tasks based on personal and business values.Avoiding "Shiny Object Syndrome"; staying focused on the “main thing” to prevent distractions from diluting your brand.The value of in-person and network connections in growing a sustainable business.Being “in the room” with your community to foster deeper relationships and opportunities.Avoiding a codependent relationship with customers by charging appropriately for your services.The realization that marketing and promoting a product is as important as the product itself.Tips for engaging your audience in the creation process to build buy-in and excitement.... and so much more! Links: Don't forget to lock in your membership rate before November 22nd 2024 before prices go UP! Questions about whether DSC is right for you? Email hello@dietitiansuccesscenter.com Follow Kristen and Gillean on Instagram @expertwithinfluence

In this episode of The Dietitian Success Podcast, I interview Letisha Garcia Bates (founder of Endocrine Collective). Letisha shares her journey from building a massive social media following to walking away from it all in pursuit of a fresh, intentional start. Together, we discuss:How Letisha's own PCOS journey inspired her transition from nursing to health coaching and eventually dietetics.The challenges Letisha faced with a social media audience of >250,000 people, including the emotional toll of negative comments and online bullying.Why Letisha ultimately walked away from her account with 250K followers and started over with a new, intentional approach.Tips from Letisha on connecting with followers meaningfully and setting boundaries to protect mental health.Shifting from weight loss to health advocacy. Practical advice for anyone considering a rebrand, from managing expectations to building resilience.Links: Don't forget to lock in your membership rate before November 22nd 2024 before prices go UP! Follow Letisha @endocrinecollective on Instagram here 

In this episode of The Dietitian Success Center, we showcase how a Private Practice Sports Dietitian uses DSC in their day-to-day practice. Links: Don't forget to lock in your membership rate before November 22nd 2024 before prices go UP! (This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Center, we showcase how a LTC (Long-Term Care) Dietitian uses DSC in their day-to-day practice. Links: Don't forget to lock in your membership rate before November 22nd 2024 before prices go UP! (This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Center, we showcase how a Clinical Dietitian uses DSC in their day-to-day practice. Links: Don't forget to lock in your membership rate before November 22nd 2024 before prices go UP! (This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Center, we showcase how a Community Dietitian uses DSC in their day-to-day practice. Links: Don't forget to lock in your membership rate before November 22nd 2024 before prices go UP! (This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Podcast, I dive into what you can expect from DSC in 2025, including some key changes and updates we're making for members and non-members. This is your moment! After November 22, 2024, DSC prices are going up (ie. doubling) for new members. But YOU can lock in the current $34/month rate if you jump in before the deadline! It's an absolute steal for everything you'll get—and think of all that time you'll save!Links: Join DSC now Sharing Challenge Instructions (only open to current DSC members): We're running a super fun DSC Sharing Challenge from now until November 22nd 2024, and we want YOU to be involved. With this simple challenge, when you share about DSC with RD friends and colleagues, you earn prizes like this: Canvas Washable Lunch Bag, Hardcover Dietitian Lined Notebook, I Heart Veggies Mug, Veggies 11 x 14 Office PosterStep 1: Share about DSC with your RD colleagues and gain points for every share. For every 10 points, you will be sent a prize of your choice!Step 2: After you share, take a screenshot and submit it to us using this form. Step 4: Challenge deadline is November 22nd 2024 at 5pm EST. Any questions? Just reply back to this email! 

In this episode of The Dietitian Success Podcast, we're diving into one of the most frequently asked questions from our DSC business members: "How do I grow my Instagram following?" With the way social media has evolved, follower count doesn't equate to success in the way many people think. So today, I'm breaking down why having more followers doesn't necessarily lead to more revenue or business growth, and sharing insights from our own experiments with social media that prove it!Join me as I walk through:How Instagram's algorithm has shifted and why follower count is no longer the most important metric.Why a smaller, engaged audience can be just as valuable—if not more—than a large following.Real-world examples from our business that show followers don't always drive sales.How to use social media strategically without feeling pressured to post constantly.Tips on maximizing visibility, engagement, and shares to build deeper connections with your audience.Links: DSC Legacy Launch - in November 2024, the pricing and structure of the DSC membership will be changing (but only for new members). Join before November to lock in the current pricing and membership! Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, I sit down with Sara Griffin, RD and founder of Edge Nutrition. Sara and I chat about: How she identified and filled the gap in nutrition support education for dietitians, creating her course as a solution to the lack of preparation for clinical rotations.The step-by-step process of creating an online course, including researching content, leveraging intern feedback, and utilizing platforms like WordPress and LearnDash.Hurdles faced when launching an online course, such as pricing uncertainty, DIY website development, and the balance between affordability and value.Effective marketing strategies for a hyper-niche audience, such as using Instagram ads, targeted hashtags, and building word-of-mouth referrals in a small professional community.Links: Check out Edge Clinical here Follow Sara on Instagram here Prices for the DSC Membership are going UP in 2025 (but only for new members). Join now to lock in current member pricing and take advantage of all the incredible new features and content we are going to be releasing in 2025 and byeond. 

In this episode of The Dietitian Success Podcast, I sit down with Jillian Foley, from Nutritionista. We chat about: How she started her private practice after working for a gymWhen she decided to take the leap into full-time private practice Leasing an office space right before Covid How she generates referrals from personal trainers and other healthcare providers The decision to give up her storefront and convert to 100% virtual practiceStaying top of mind for clientsNavigating social media challenges, like putting effort into Instagram content and getting minimal engagement Links: Follow Jillian on Instagram Check out Jillian's website Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, we cover the following questions about coaching and dietetic practice: Phrasing open-ended coaching questions How to combine the coach approach with motivational interviewing and what the overlap isHow do you set the stage for a coaching relationship? Is every client or patient is appropriate for this coaching?Asking follow-up questions after someone gives a response to a more self-reflective question Scope of practice for coaching vs. therapy How do you respond to a patient that starts off an appointment with, "I just want to know the do's and don'ts, what to eat and what not to eat"? How do you approach this method when clients are quiet or they say, "I don't know", or they give really limited responsesLinks: The DSC Nutrition Counseling & Coaching Certificate doors are open again! Check out the program information (pricing, components, etc.) & join here 

In this episode of The Dietitian Success Podcast, we share a recording from the webinar "Dietitian as Coach: Teaching dietitians to have lasting impact with their clients." In this webinar, we cover: What is coaching?How the coach approach can be used by dietitians Key coaching questions dietitians can use to facilitate behavior change Links: The DSC Nutrition Counseling & Coaching Certificate doors are open again! Check out the program information (pricing, components, etc.) & join here 

In this episode of The Dietitian Success Podcast, Olivia (DSC Content Manager) and Krista chat through the process used to create & update programs and content for DSC. Together, they walk through how to create programs based on identified needs, and what it looks like to continuously improve and refine what you offer. Links: The DSC Nutrition Counseling & Coaching Certificate is opening up again in September 2024, check out the program information (pricing, components, etc.) here Join the waitlist here 

In this episode, we talk about specific counseling and coaching strategies you can use when asked about Ozempic(R). Including, question prompts and scripts! Links: Join us for the free Dietitian as Coach webinar on Sept 18th 2024Learn more about DSC's Nutrition Counseling & Coaching Certificate program Join the waitlist here (make sure and read through the sales page above first)Read our blog post, Diabetes Drug Ozempic Trending for Weight Loss Access the letter template to get your employer to pay for the program here 

In this episode of The Dietitian Success Podcast, I talk about 5 mistakes I've made in my business(es) and consistent themes I see in a lot of other RD businesses. Plus, solutions for how to address them. Links: If you're interested in working with me 1:1 for business strategy, click here 

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA talks about how she grows her DSC email list by >100 new subscribers each month using relatively passive tactics. This episode covers: What to do if your email list isn't growing (and why your email list isn't growing) What to do if you don't have an email list set upHow to choose a lead magnet topic that is compelling enough to get people to want to download How to drive organic traffic to your lead magnet An unexpected hack for generating lead magnet ideas Links: Check out our lead magnets hereLearn more about the DSC Nutrition Counseling & Coaching Certificate of Completion here (and join the waitlist) Access the letter template to request financial sponsorship from your employer for professional development here 

In this episode of The Dietitian Success Podcast, I walk through my experience pursuing a Level 1 International Coaching Federation Coaching Certification. I discuss: How coaching and dietetics can work together in practice Why I believe that the art of asking effective questions could revolutionize how dietitians practice What coaching is and is not, and how principles can be weaved into 1:1 sessions with clients The importance of continuously expanding your own expertise and knowledge  How we're incorporating principles of coaching into dietetics training and education through Dietitian Success Center Links: Check out the Dietitian Success Center membership hereJoin the waitlist for the DSC Nutrition Counseling & Coaching Certificate of CompletionConnect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook 

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA chats about the 3 non-negotiables to hit your next business revenue goal. She talks about: What is required to transform in your business Why the current version of you needs to change in order to enter the next level of growth (and how to do that)3 consistent themes that have been evident every time Dietitian Success Center has levelled up The calculation that you're likely not doing to see if your revenue goal is actually attainable with your current offer Links: Check out the Dietitian Success Center membership hereConnect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA sits down with Heather Bray, RD from Behind The Plate Nutrition. Krista and Heather chat about: Getting a job and starting a practice in a new city with no connections How to put yourself out there to get your first client, and how long it took her to get her first clientHeather's biggest client referral sources Developing your packages over time to fit your ideal client profileHow to navigate when clients come to you for issues outside of intuitive eating (ex. weight loss), but you are an intuitive eating RD Links: Check out the Dietitian Success Center membership hereConnect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning WorkbookFollow Heather on Instagram Check out Heather's Business - Behind The Plate 

If you relate to the following, this episode is for you: You've made at least $5K in business revenue in the last year. You've started to build an audience (it doesn't have to be a big audience), but you are regularly creating content, either social media, email marketing or blog content, but consistency has been a bit of a struggle.  You're really unsure of where you should be focusing your time and effort when it comes to marketing in order to see the best results. You're worried about starting with blogging or podcasting and getting burnt out and not being able to stay consistent with it.  Perhaps you've started an email list but you don't really know what to send on a regular basis or how to sell to your email list, and you're really worried about people getting annoyed and unsubscribing.You've been working with a lot of clients on a one-off basis and you're wondering what the next best step is to create a more strategic offer to work with clients longer-term and generate more business revenue. You're looking for an expert to audit your business and identify gaps and opportunities to level up your online presence and bring in more customer leads. You want a clear and strategic marketing plan that is aligned with what you actually ‘want' to do (ie. if Instagram makes you feel yucky, it's not part of the plan!).You have a big vision for your business that makes you feel super excited but you're not totally clear on how to get there, and you're feeling a lot of imposter syndrome trying to get to the next level. Links: Read more about 1:1 Dietitian Business Coaching / Consulting here (includes full outline of services, pricing, FAQ and link for the application) Shoot me an email if you have more questions krista@dietitiansuccesscenter.com

In this episode of The Dietitian Success Podcast, Krista sits down with Shayah from Virtuwell Balance to talk about websites! Together they cover: Running an online business from anywhere in the worldWhy having a website is more important than ever (and what a website delivers that social media does not) Which website platform should you use? Is one platform better than the other for SEO? Can you monetize a blog created through a platform like Wix or Squarespace?How video on your website can be the secret sauce to helping prospective clients get to know you and what you have to offer One essential element that you might be missing from your discovery call processEmbedding your EMR platform within your website Whether you should use a booking platform or a Contact formLinks: The Mindful Marketer is a weekly resource giving actionable advice for Dietitians to market their practice in a mindful and genuine yet effective way! www.virtuwellbalance.com/mindful-marketer Check out Shayah at Virtuwell Balance (Dietitian Success Podcast listeners can get 10% off their services with Virtuwell Balance, just indicate that you found out about Shayah through this podcast when you book a discovery call with her) Check out the Dietitian Success Center membership hereConnect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk chats through 15 entrepreneurial ideas for dietitian side hustles that can help you bring in some extra money each month. Regardless of whether you are working 9-5 and looking to make money on the side, or you're a business owner looking to add an additional income stream, this episode is for you. LinksCheck out the Dietitian Success Center membership hereConnect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk talks about 5 tips for navigating the fear that prevents us from putting our content out there into the world. Whether it be a blog post, social media post, podcast episode or online course, fear of the unknown (and whether you will be critiqued or questioned) is completely normal. She discusses the mindset shifts that have helped her push past the fear and press "publish" on countless blog posts, social media posts and 177 podcast episodes! LinksCheck out the Dietitian Success Center membership hereConnect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk talks about: Why we often feel fear around the 'money stuff' in our business A simple organizational system you can set up that will make tax time a breeze Benefits of having a business bank account LinksSubscribe to the DSC YouTube Channel[Limited Offer - runs until mid-June 2024] Get your first 3-months of DSC at 50% off by using the code DSC50 at checkout Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning WorkbookReferred to the following money management tools: Quickbooks and WaveApp

In this episode, Krista Kolodziejzyk sits down with Alexis Williams, RD to talk about: What to do if you're feeling stuck in your career How to change directions completely (ie. moving from clinical to corporate) Do you need a business degree to work in business as a dietitian? Leadership skills if you want to move up in your company Links: Connect with Alexis on LinkedInSubscribe to the DSC YouTube Channel[Limited Offer - runs until mid-June 2024] Get your first 3-months of DSC at 50% off by using the code DSC50 at checkout Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista chats about: Using snail mail to market yourself outside of social mediaUpdates on the DSC YouTube strategy How to get out of the content creation hamster wheel (and what to focus on instead)LinksSubscribe to the DSC YouTube Channel[Limited Offer - runs until mid-June 2024] Get your first 3-months of DSC at 50% off by using the code DSC50 at checkout Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista sits down with business buds Kelsey Reidl and Stephanie Long. Together, the three discuss:What has 'worked' for them in growing their businesses to 6-figures and beyondThe power of SEOBuilding your authentic networkBusiness growth as a momGradual hiring and so much more!Links: [Limited Offer - runs until mid-June 2024] Get your first 3-months of DSC at 50% off by using the code DSC50 at checkout Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning WorkbookConnect with Kelsey and Stephanie

In this episode of The Dietitian Success Podcast, Krista walks you through: Why a strong, cohesive brand is essential for communicating trust in a health profession How to find a local brand photographer How to plan out your brand photoshoot, including the types of photos you might want to have taken Using Pinterest to strategically plan your brand photoshootThe process that the DSC team uses to map out both paid and free content for the next 6 months How to conduct low-key market research to come up with content topicsLinks: [Limited Offer - runs until mid-June 2024] Get your first 3-months of DSC at 50% off by using the code DSC50 at checkout Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook