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Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work.For more on Bite and show notes click here
Only 10% of Fortune 500 companies have female CEOs, even though women make up 47% of the workforce. And female founders only get 2% of venture capital. When Sophia Amoruso coined the term ‘girlboss' in her 2014 memoir, #Girlboss, she helped spark a movement for women to step into more leadership roles. But then she and a couple of other girlbosses faced backlash over their management practices, including creating toxic work environments. Compared to some of their problematic male counterparts, though, these women ultimately lost control of the companies they built. Fast Company senior staff writer Liz Segran breaks down why the reign of the girlboss is over and how the next generation of founders shouldn't feel compelled to follow their playbook. “I have no intention of raising money and blowing up and trying to take over the world,” Bite founder and CEO Lindsay McCormick says. The sustainable toothpaste company's goal is to stay small, stay true to the customers that they serve, and continue to be able to trailblaze. She said the company aims to show big brands that there is something to be done about caring for the environment. “And if you do it right, people will get on board.” And check out Stephanie Clifford's coverage of the ongoing SBF trial.
Only 10% of Fortune 500 companies have female CEOs, even though women make up 47% of the workforce. And female founders only get 2% of venture capital. When Sophia Amoruso coined the term ‘girlboss' in her 2014 memoir, #Girlboss, she helped spark a movement for women to step into more leadership roles. But then she and a couple of other girlbosses faced backlash over their management practices, including creating toxic work environments. Compared to some of their problematic male counterparts, though, these women ultimately lost control of the companies they built. Fast Company senior staff writer Liz Segran breaks down why the reign of the girlboss is over and how the next generation of founders shouldn't feel compelled to follow their playbook. “I have no intention of raising money and blowing up and trying to take over the world,” Bite founder and CEO Lindsay McCormick says. The sustainable toothpaste company's goal is to stay small, stay true to the customers that they serve, and continue to be able to trailblaze. She said the company aims to show big brands that there is something to be done about caring for the environment. “And if you do it right, people will get on board.” And check out Stephanie Clifford's coverage of the ongoing SBF trial.
Lindsay McCormick found inspiration in her pristine surroundings, back when she'd teach snowboarding in the winter and surfing in the summer. Respect for nature, where she spent so much of her time, led her to try to eliminate plastics and other landfill- or ocean-bound waste from her life, and to find healthy options. While traveling, she realized she was using a lot of tiny toothpaste tubes, and became fixated on trying to find a better way to brush, free from non-recyclable waste. What she ended up creating and selling in tiny, adorable glass apothecary jars online was Bite toothpaste bits. Over the years, she became committed to creating change for the planet, she tells host Christine Lagorio-Chafkin. Today, her company sells much more than sustainable toothpaste–including a whole suite of oral care, and even soap and deodorant–which went viral on TikTok. Today, the company, whose name stands for Because Its The Earth, has 10 employees and more than $10 million in sales.
Your daily hygiene routine has more to do with the future of our planet than you may think. Around the world, 1.5 billion toothpaste tubes are discarded each year, enough to fill 50 Empire State Buildings. And since most tubes are made of mixed materials, typically plastic and aluminum, they are incredibly difficult to recycle and often wind up in landfills. The design has changed very little since the invention of the first toothpaste tube in 1856, but that's starting to change. Lindsay McCormick is the founder and CEO of Bite, makers of plastic-free, cruelty-free products on a mission to become the world's most sustainable personal care company. Lindsay has built a multimillion-dollar company aimed at getting plastic out of our daily routines with her first product being viral toothpaste tablets in 2018. Since then, Bite has created an entirely plastic-free oral care set and most recently, released the first ever 100% plastic-free deodorant with compostable refills and its plastic-free and pump-free body balm. During this episode, Lindsay and I had an insightful conversation about the challenges she faces as a pioneer in her industry and her advice for new founders seeking to make a change. Resources mentioned in today's episode:https://bitetoothpastebits.com/ https://bitetoothpastebits.com/blogs/blog Connect with Lindsay McCormick:https://www.linkedin.com/in/lindsay-mccormick-39188521/ https://www.instagram.com/heylindsaymc Visit Coolperx® home page: www.coolperx.com Reach out to Coolperx®: Phone: +1 (855) 429-0455 Email: hello@coolperx.com Support Coolperx®'s podcast by subscribing and reviewing! Music is considered “royalty-free” and discovered on Audio Blocks. Technical Podcast Support by: Jon Keur at Wayfare Recording Co. © 2022 Coolperx®. All Rights Reserved.
Lindsay McCormick started her business without really meaning to start a business. She just wanted to try to make a sustainable, healthy toothpaste, without the landfill-bound packaging, for herself and her friends. But then to pay expenses she started selling it–and it took off, with increasingly eco-conscious consumers. She was inspired in part by the nature she was surrounded by in Southern California–she was a snowboard instructor and a surfing instructor, too. Today, while running Bite, which stands for Because It's The Earth, and sells personal care items that are compostable, refillable, and plastic-free, she still finds inspiration way out in the deep.
Rashad Jennings and Lindsay McCormick have done it all. You might recognize Jennings from his fancy footwork on the gridiron- or the dance floor. He's an NFL Veteran, a New York Times bestselling author, and a Dancing with the Stars champion. McCormick, on the other hand, has spent her time in front of the camera covering every aspect of the NFL, from the draft to the Super Bowl. Now, they work together at Sports Illustrated hosting their own sports business podcast- The Bag. We had a long conversation about how pro athletes should go about negotiating contracts, insights into the life of a sports broadcaster, and much more. For the full conversation, check out this episode of Front Office Sports' original podcast My Other passion, presented by NetSuite.
Oral hygiene is important for overall health– that's a fact. But it's also a fact that most traditional toothpaste is full of toxic chemicals and packaged in wasteful plastic. It's time to support personal care product companies committed to clean ingredients and sustainable packaging. Lindsay McCormick, founder and CEO of Bite, is changing how consumers use and buy toothpaste. She is dedicated to empowering other businesses to commit to similar sustainable business practices. Because, in the end, we can't solve the plastic problem until we can figure out how to exist without it. || LINKS || | http://trybite.com/darin20 | https://www.vivobarefoot.com/darinolien | http://barukas.com/ | https://habitsofwaste.org/ | Full Show Notes Here.- https://darinolien.com/ridding-the-world-of-plastic-toothpaste-tubes-lindsay-mccormick/
Lindsay McCormick found inspiration in her pristine surroundings, back when she'd teach snowboarding in the winter and surfing in the summer. Respect for nature, where she spent so much of her time, led her to try to eliminate plastics and other landfill- or ocean-bound waste from her life, and to find healthy options. While traveling, she realized she was using a lot of tiny toothpaste tubes, and became fixated on trying to find a better way to brush, free from non-recyclable waste. What she ended up creating and selling in tiny, adorable glass apothecary jars online was Bite toothpaste bits. Over the years, she became committed to creating change for the planet, she tells host Christine Lagorio-Chafkin. Today, her company sells much more than sustainable toothpaste–including a whole suite of oral care, and even soap and deodorant–which went viral on TikTok. Today, the company, whose name stands for Because Its The Earth, has 10 employees and more than $10 million in sales.
In this episode, the boys recap their weekend of golf adventures before being joined by former NFL star running back, Rashad Jennings and award-winning sports journalist, Lindsay McCormick. They are here to discuss their new sports business podcast "The Bag" and talk about all things in the current sports environment. Whether it be gambling, fantasy, social media, or how athletics and business combine; they discuss it all. Oh, and of course, they touch on Dancing with the Stars, as Rashad is Mirrorball Trophy holder. So say hello to our two new Best Friends and find their podcast, "The Bag", wherever you get your podcast
Lindsay McCormick is the Founder + CEO of Bite Toothpaste Bits, a brand dedicated to a plastic-free personal care routine through novel products, like their flagship, viral toothpaste tablets. Lindsay and I discuss all things sustainable entrepreneurship: early challenges, deep research, finding partners that align with your mission... everything from her previous career as a producer on House Hunters to pitching Shark Tank to capitalizing on viral videos across social channels. Lindsay is transparent and reflective - a fabulous teacher and mentor for anyone interested in disrupting an industry. Thanks to our sponsor today! Aspiration.com/TREE Find me online: @ecochicpodcast on Instagram + @lauraediez on Tiktok. Email me at laura@lauraediez.com. Celebrate 200 episodes! I'll send you stickers - fill out this Google Form. Learn more about your ad choices. Visit megaphone.fm/adchoices
On the mid-week show, Conor and Gary take a look at three big Week 4 matchups. Will Doug Pederson get booed in his return to Philly? (And, also, do the Jaguars have the defensive formula to slow Jalen Hurts and friends?) How will the Bills offense respond in Baltimore after 90 plays in the South Florida heat? And will the Chiefs play nice offensively, and continue to put the pressure on Tom Brady defensively? Then, special guests Rashad Jennings and Lindsay McCormick, co-hosts of Sports Illustrated's new business of sports podcast “The Bag,” join the show to run through the Lamar Jackson contract situation as well as some of the most important sports business stories affecting the NFL today. (Make sure to go listen to The Bag!) Plus, a look at West Bromwich Albion's “Boiler Man” and what to do about Take 5 in any kind of candy rankings. Have a comment, critique or question for a future mailbag? Email themmqb@gmail.com or tweet at @GGramling_SI or @ConorOrrSee omnystudio.com/listener for privacy information.
Episode 408 of the "Sports Illustrated Media Podcast" hosted by Jimmy Traina features a conversation about the latest sports media news with The Ringer's Bryan Curtis.Topics discussed include coverage of Boston Celtics coach Ime Udoka's suspension, the uproar caused by ESPN going to a split-screen of Aaron Judge at-bats during the Clemson-Wake Forest game, reaction to the Brett Favre scandal, NFL fans being upset with a certain game assignment, what Joe Buck and Troy Aikman mean to "Monday Night Football," Amazon Prime's upcoming problem for "Thursday Night Football," and much more.Following Curtis, sports journalist Lindsay McCormick and former NFL running back Rashad Jennings, the co-hosts, of SI's new sports business podcast, "The Bag," join the show to talk about what listeners can expect from their podcast and what the big stories are at the moment in the sports business worldSee omnystudio.com/listener for privacy information.
Lindsay McCormick, co-host of Sports Illustrated's The Bag, joined the team to talk about her new podcast, the business of sports and navigating the industry. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Hi, Odd Couple fans! Listen to The Bag hosted by Rashad Jennings and Lindsay McCormick! An exciting sports and wealth podcast about Journalist Lindsay McCormick and former NFL star Rashad Jennings teaming up to help make sense of all the dollars, NFTs, cryptos, and contracts that make up modern sports. Don't just take our word for it, check out the trailer to decide for yourself! About The Bag: The global sports market is around half a trillion dollars. Streaming companies are spending billions on media rights. Sports betting is legal in a majority of US states. Athletes are entrepreneurs, investors, and even team owners. Sports and money are more intertwined than ever, and it seems like there's hardly a sports story out there without a business angle behind it. That's why sports journalist Lindsay McCormick and former NFL running back Rashad Jennings have teamed up to help make sense of all the dollars, NFTs, cryptos, and contracts that make up modern sports. Listen to The Bag on the iHeartRadio app or wherever you get your podcasts!See omnystudio.com/listener for privacy information.
On today's episode we chat with Lindsay McCormick, CEO and founder of the eco-friendly toothpaste brand, Bite. Bite which stands for Because it's the Earth, is known for making non-toxic oral care products. Its mission is to help the planet become a healthier and plastic-free world. Their Toothpaste bits are all-natural, zero-waste, tube-free, 100% vegan, gluten-free, and cruelty-free toothpaste tablets. Lindsey's creations of eco-friendly and sustainable toothpaste "bits," were featured on ABC's Shark Tank where she turned down a 6-figure deal from both Mark Cuban and Kevin O'Leary. The company went viral overnight and was named one of Fast Company's Most Creative People! Today, Bite has become an 8-figure sustainable personal care business! Tune into this podcast exclusive episode so you can learn more about Bite and all the health benefits her company brings to not only the planet but ourselves. Remember to follow womendotcom on instagram and subscribe to The Women.com Podcast for more exclusive interviews.
On The Guest: Today's guest is Lindsay McCormick, founder and CEO of “Bite” a brand whose goal is to help make a cleaner planet by eliminating the use of plastic in personal care products. Lindsay has been featured in Business Insider, Fast Company, Today.com, CNBC and Bloomberg to name a few. She even turned Mark Cuban Down for an investment on Shark Tank because she's that much of a badass. She has a lot to teach us all about how to trust your gut and heart even when it's not logical to onlookers. It always pays off in the end. BITE makes everything ranging from toothpaste to deodorants and the products are Cruelty Free, Vegan, Carbon Neutral and as someone who has used them, I can honestly say, they're awesome! From this Episode, You'll Learn: The benefits for a twisty path Tips for 20-somethings How to follow your curiosity How to build and grow and audience or customer base How to quit the right way Why sometimes you need to take a step backward to take a step forward The merit of slow, sustainable growth How to make friends with your anxiety Leadership Tips Why right now is the most important time for world-changing ideas And A LOT more! Follow the show @unleashyourinnercreative Follow me @LaurenLoGrasso --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/unleashyourinnercreative/message
Bite is a maker of plastic-free, cruelty-free products on a mission to become the world's most sustainable personal care company.
It sounds simplistic to say we should all just do what we love. Well, duh! But it's not that easy. Yet Lindsay McCormick was somehow able to shut out all the voices telling her to make money or seek security, and she just kept doing what she wanted to, changing focus and jobs a lot. To learn how one of those experiences became the springboard for her zero-waste personal care products company, make sure to tune in.WBMBers, podcast listeners, beauty junkies, and bookworms alike, I have some exciting news to share. My new book, Facing the Seduction of Success has just been released! It brings together poignant insights from many of my podcast guests, taken from over 200 episodes with beauty industry leaders. The focus is how we strive to find a healthy work-life balance that works for each of us. It's comforting to share the struggle and realize that you have many fellow travelers on the road to success. Curious? Have a peek at: https://www.seductionofsuccessbook.com/Facing the Seduction of Success is available at https://www.amazon.com/Facing-Seduction-Success-Inspiring-Business/dp/1957651105/
It sounds simplistic to say we should all just do what we love. Well, duh! But it's not that easy. Yet Lindsay McCormick was somehow able to shut out all the voices telling her to make money or seek security, and she just kept doing what she wanted to, changing focus and jobs a lot. To learn how one of those experiences became the springboard for her zero-waste personal care products company, make sure to tune in.WBMBers, podcast listeners, beauty junkies, and bookworms alike, I have some exciting news to share. My new book, Facing the Seduction of Success has just been released! It brings together poignant insights from many of my podcast guests, taken from over 200 episodes with beauty industry leaders. The focus is how we strive to find a healthy work-life balance that works for each of us. It's comforting to share the struggle and realize that you have many fellow travelers on the road to success. Curious? Have a peek at: https://www.seductionofsuccessbook.com/Facing the Seduction of Success is available at https://www.amazon.com/Facing-Seduction-Success-Inspiring-Business/dp/1957651105/
Jason invited Lindsay McCormick onto the podcast to tell the story of founding Bite, a company she started to make personal care more environmentally friendly by getting toothpaste tubes out of the oceans. Lindsay had to lay the groundwork from manufacturing to supply chain to customer education ahead of any success and it paid off when Bite went viral on Facebook in 2018. Listen ahead for her wisdom on what a thriving, mission driven company looks like and how she continues to expand the company's offerings and revenue. On this week's episode of Ecommerce Building Blocks, Jason sits down with Lindsay McCormick, founder and CEO of Bite (Because It's The Earth) a sustainable personal care brand that started by taking toothpaste out of the tube and putting it into tiny capsules. The word sustainable can be a catchall, so Jason and Lindsay spend some time talking about what being a truly sustainable brand means at Bite, from the mission, product materials, operations, supply chain and education. Any mission driven brand needs to be able to take complex, nuanced information and to break it down in a way that customers will understand and relate to. Lindsay outlines the ways Bite tackles messaging on various platforms, and who the brand focuses their most energy on. She shares the challenges of designing carbon neutral and plastic free packaging and shipping in an environmentally friendly way. Bite isn't the same price as a tube of toothpaste from the pharmacy shelf and Lindsay provides insights into successfully communicating the cost of being environmentally friendly so that her customers can make the choice to pay a premium for Bite's products. This leads Lindsay and Jason to agree that understanding customers in terms of their priorities and reaching them at the level they are at is always the key to successful branding. Finally, Jason and Lindsay talk briefly about the attention economy and how the most successful companies can make pivots in spreading their message across all communication channels. Episode links: Bite: trybite.com Lindsay's Twitter: https://twitter.com/lindsaymc Lindsay's LinkedIn: https://www.linkedin.com/in/lindsay-mccormick-39188521/ Carbon Fund: https://carbonfund.org/ ➡️ Building Blocks website: bbclass.co
In This Episode You'll Hear About:What it was like growing up in Northern Virginia, choosing to be a vegetarian at eight years old, and having the urge to move away as soon as she graduated How she always had a passion for making the world a better placeHow her time backpacking for a year has taught her a lot and how she uses that information for Bite How she was traveling for work all the time and realized the amount of plastic from the toothpaste tubes and it sparked a need for change How this need to make a different kind of toothpaste led her to take chemistry classes, research, and question dentists about the chemicals in toothpaste to eventually make toothpaste tabletsThe reasoning for the expansion of Bite, to mouthwash, whitening gel, deodorant, and body balm, that it all stems from products Linday sees a need forHow one of their videos went viral on social media and really helped launch Bite, eventually leading to an offer to go on Shark Tank, and turning both offers downHow despite being a completely bootstrap business, Bite has become one of the fastest-growing brands in America, snagging the number six spot on Inc. Magazines, Regional Fastest-Growing Companies List for 2022.Why she set's aside time every Friday to talk with customers and gain feedback and understand what her consumers are thinking and sayingHow she faced the challenges during crazy growth when all of it was happening at once and the most important thing was to sustain the growth and keep pushing throughWhat's next for Bite, including continuing to expand into body care, and continuing to help change people's daily routines into something more sustainableExclusive Deals from Our Sponsors:Use the promo code STAIRWAY200 for $200 off Outer furniture by shopping HEREGet 2 months FREE with Gorgias by clicking HERE and mentioning the podcastTo Find Out More:https://bitetoothpastebits.com/Quotes:“I used to think that businesses weren't there to actually help people, they were there to make money. And I really didn't like that.”“I wanted to really know how to do storytelling and how to puta tv show together.” “You can read all the stats all day, but they won't actually impact you on a visceral level unless you can actually see them in your head.”“It's not eco friendly, it's plastic ending up in our waste stream, and then gunk ending up in my body. So that was kind of the beginning of me wanting to make something different.”“If we started from scratch, how would we make it? And so that's how we ended up with dry toothpaste tablets.”“Our toothpaste tablets, you get the glass jar once, then you keep refilling it with our compostable refill pouches, and same with our deodorant.”“I block out an hour every Friday and I talk to our customers, I set up calls and I get on the phone with them.”“The most important superpower you can have, especially as a small brand, is talking to and understanding your customers.”“Sometimes the right move is to see it play out and be patient.”“You have to constantly be trying to get better”“It's not about going from point A to point B, it's about just moving forward. So if point A to point B has a thousand steps in between, it takes you longer, but you're still on the right path. So I would say, in the beginning, especially just not getting discouraged and figuring out what you can do to keep you motivated.”“There's never been a better time and there are so many resources at your disposal, whether it's podcasts like this, talking to people, getting on Facebook groups and your network. There's never been a more important time for real solutions, there are so many things that we can be innovating on.”
In this week's episode, we are joined by Lindsay McCormick, founder and CEO of Bite (Because It's The Earth), a sustainable personal care company. She shares with us how Bite came to be and how she landed a deal on Shark Tank. Lindsay was named one of Fast Company's Most Creative People. With just an idea and $6,000 in savings, she managed to build a multimillion-dollar company with the goal to rid plastic from our daily routines. Lindsay began producing Bite's first tablets on a hand-press tableting machine. Despite not having any formal chemistry training she set off to enroll in free online chemistry courses along with networking with hundreds of dentists and dental hygienists as a way to reduce her personal environmental footprint and to create a more eco-friendly oral hygienic routine. Lindsay appeared on ABC's Shark Tank where she was offered two different six-figure deals from Mark Cuban and Kevin O'Leary, in the end, she decided to turn down both offers. After her appearance on Shark Tank, Bite went viral. Bite aims for all its products to be all-natural, zero-waste, tube-free, 100% vegan, gluten-free, and cruelty-free. Its mission is to become the world's most sustainable personal care company with its plastic-free and cruelty-free products. Her first product, the toothpaste tablet, went viral in 2018 which led Bite to create a completely plastic-free oral care set. What started as an oral care brand evolved into non-toxic personal care products. Ranging from toothpaste, mouthwash, toothbrushes, whitening gel and deodorant. All while maintaining their packaging sustainable and plastic-free. More recently, their latest product is the first-ever 100% plastic-free deodorant with compostable refills. Amazing! In this episode, Lindsay explains how she keeps moving her business and what inspires her to continue creating plastic-free and cruelty-free products. She also shares her tips on how she was able to be a part of Shark Tank and how she landed a spot. In this episode you are going to learn: How to evolve your small business. The importance of balancing a day job with your business in the early stages. How to take a unique problem and look for endless solutions. The importance of being active on social media. Taking a passion and turning into something larger.
Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it's the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world's most sustainable personal care company. Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and since then they've added several other products to the Bite brand umbrella. In this episode Alan and Lindsay discuss her path to founding the company, as well as the moment she turned down a six-figure deal from both Mark Cuban and Kevin O'Leary on Shark Tank. Listen to the full episode to learn more about filling a market gap and always having an innovative mindset. In this episode, you'll learn: Leaning into “filling the gap” Sticking to what's important Having a “we can always be better” mindset Key Highlights [01:44] Lindsay's favorite outdoor activities [02:42] The path to founding Bite [03:55] From TV to toothpaste [05:52] Bite's mission and vision [07:11] Adding other products to the brand [09:25] Becoming an amateur chemist [11:04] Working two jobs to build Bite [13:43] Presenting to Shark Tank [16:12] Marketing products through advocates [19:45] Experimenting with digital marketing [21:54] An experience that's made Lindsay who she is [24:10] Lindsay's advice for her younger self [24:30] What marketers should be learning more about [26:11] Brands and organizations Lindsay follows [27:44] The biggest threat and opportunity for marketers Resources Mentioned: Lindsay McCormick Bite Video that went viral Instagram: @bite TikTok: @bite Twitter: @bitetoothpaste Facebook: @bitetoothpaste Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/lindsay-mccormick-39188521/ https://twitter.com/lindsaymc https://twitter.com/bitetoothpaste Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark Cuban and Kevin O'Leary. Bite has experienced tremendous growth and continues to be completely bootstrapped and profitable. 9:18-10:12 Visualizing facts11:03-11:45 Pretend your pitching to the sharks 22:28-23:03 Talking to your customers25:33-26:23 Pitching your product in-person to consumer45:50-46:41 Start super niche then expand This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Lindsay McCormick - CEO and Founder of BiteRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
We are all entitled to our points of view and perspectives, but if you want to succeed, you must learn that trying to get everything perfect, is not the way to go. It's not a bad idea to try flipping your approach, and see where it would bring you. This week, Kison interviews Lindsay McCormick, a sports broadcaster and journalist. Lindsay shares the strategies and steps to take in taking a different route towards success. They also touch on the following: How to stop perfectionism from debilitating you Filling in the gaps of your weaknesses through outsourcing Creatively challenging yourself despite receiving no's and closed-doors Why you need to take care of your health and get enough sleep Taking advice with a grain of salt Follow BossMove on all socials: https://linktr.ee/bossMoveSeries
Bite started with two questions: Why does toothpaste come in plastic tubes and what exactly are we putting in our bodies when we brush our teeth? At the heart of Bite, they wanted to do better. That means asking themselves, every day, how they can improve. Whether it's mindlessly tossing out an empty toothpaste tube or glossing over the ingredients list, small daily actions can shape the future of our planet. By uncovering how we can be better to ourselves and to the earth, we are one step closer to a healthier and plastic-free world. More than 1 billion plastic toothpaste tubes are thrown out each year, with harsh chemical residues. More than 100 million animals suffer and die in the U.S. every year in cruel chemical, drug, food, and cosmetics tests. Every year, more than 50 Empire State Buildings worth of toothpaste tubes end up in landfills or oceans. Lindsay McCormick set out to change that. Starting a world changing business out of a living room definitely wasn't easy, but it was necessary. "Bite was founded on the belief that a brighter smile doesn't need to come at the expense of our bodies or the environment. Our daily habits matter, and the small changes we make together can add up to something big." How you can get involved with Bite Check out Bite at their website and reach out to them here Give them a follow on Instagram here
Lindsay McCormick has had a successful and adventurous career that started at ESPN and led her to CBS Sports, Sunday Night Football and an investor on "Elevator Pitch." The importance of Lindsay's relationship with Jesus was put on full display when she was diagnosed with an autoimmune disease and she found herself alone one Christmas praising God for all his goodness, despite her situation.
In this week's episode of Conquer The Noise, Jonathan sits down with Lindsay Mccormack of Bite. Bite is an all-natural, zero-waste, tube-free, 100% vegan, gluten-free and cruelty-free toothpaste tablet on a mission to become the world's most sustainable personal care company. The company makes non-toxic oral care products – ranging from toothpaste and floss to mouthwash, toothbrushes and whitening gel – and packages in a plastic-free and sustainable way. After being featured on ABC's Shark Tank and going viral overnight, Bite wants to continue disrupting the oral hygiene market. The conversation starts off with Lindsay and Jonathan discussing her love of the outdoors and how she is obsessed with the ocean & the mountains. Then transitions into her found story and how she was working as a TV producer when she came up with the idea for Bite. She credits being a producer to helping give her the skills she needs to run her own business.Lindsay says she never had any interest in being an entrepreneur and kind of fell into it after pursuing her personal passions. She wanted to make a solution for herself by reducing plastic, then she learned about all the artificial and harmful chemicals in oral care products and she became obsessed with it. They talk through her early process of and using her money to buy a tablet machine. But once she bought it, she thought that maybe she would sell it by making a Shopify site to sell to the zero waste & vegan community. That was the beginning and the path that eventually got her to now. Early on, they created a video that went viral on Facebook and investors were knocking at the door. They saw success and were automatically profitable. She wondered if taking investment would be a good idea because she wants to put the planet & mission first, and as soon as you take someone's money you are indebted to them and their priorities. She admits she's made some crazy choices where they crushed margins and ended up in an out of stock situation because they changed ingredients. They were rewarded at the end, but if they had investors they might not have been able to take these risks. They are a public benefit corporation and are in the process of becoming certified B Corp. When we first went viral they were looking for a manufacturer which became urgent. They had a hard time finding one because they have unique ingredients and also had to work with glass & aluminum. The aluminium lids were getting crushed in production because the machine is used to plastic tops. Lindsay and Jonathan talk about how their customers have helped drive a better product. They have pointed out issues with ecocert palm oil, it was a complete reformulation, which as a small company with stock issues, ended up in an out of stock situation. But, within a few months of hard times, when word got out that they were the only non-palm oil toothpaste tablet, they were exposed to a whole new audienceLindsay talks about how she feels her job is to take a ‘better never stops' approach - to constantly look for the newest thing and how they can be the first to improve. These types of solutions will only succeed if brands put their money behind it. An example would be their toothbrush. They created a bamboo toothbrush but found out it has nylon in it. Bristles are not 100% plastic free, but are THE MOST sustainable thing at the time. Their goal is to use these and be very transparent with the customers and within 6 months of launching the toothbrush, they found a 100% plastic free material. As competition gets better, Lindsays says their work needs to improve too -- product quality, constant challenge to be better. For anyone trying to build their business, there will be so many no's. All you need is one person to say yes and you have to lean in and nurture the relationship.The better brands that come out, the better it will force you to be - product, sustainability - ultimately its best case scenario to get real solutions. As a small business, people can do a lot, but in order for real change to ricochets across the world, we will need to have big brands change.
Bite Toothpaste founder Lindsay McCormick shares her story of how and why she decided to make a career change and how she built Bite, into a multi million dollar company. It's never too late to make a change and Lindsay is living proof! ____________________________________________________ Thank you to our sponsor HiSmile. https://us.hismileteeth.com Use the code SEREIN at check out for 20% off the entire store. I did a complete review on my YouTube Channel also. Click on the link to watch. https://youtu.be/P74kdi_p6o8 _____________________________________________ SUBSCRIBE TO US ON iTUNES: http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM: https://www.instagram.com/sereinwu/ _______________________________________________ HOST SEREIN WU MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU BLOG http://sereinwu.com/ BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ________________________________________________ FTC DISCLAIMER All opinions expressed are my own and 100% honest. I do not recommend anything to you that I don't believe in wholeheartedly. ___________________________________________________ Hi! I'm Serein. Welcome to Behind the Beauty. Each week we host guest that are experts on things I am currently interested in or think you guys might be interested in.
Lindsay McCormick is the Founder and CEO of Bite, a brand of sustainable oral care products.Back in 2016, Lindsay was working as a TV producer on HGTV's “House Hunters.” She was traveling the country, living out of her carry-on, and relying heavily on travel-size toiletries. While she was staying at hotels, she noticed how many of those tiny tubes of toothpaste she was using and throwing away every month. As a passion project, Lindsay was spending her nights and weekends learning how to make alternative toothpaste that was more sustainable. She invested $6,000 of her own money to start the business and has now turned it into an 8-figure company without any outside funding. We'll talk to Lindsay about switching careers and diving into an industry she had zero experience in, her appearance on Shark Tank and what it felt like to decline Mark Cuban's offer, and how she went from creating a product in her living room to building a multi-million dollar business.Our conversation also touches on how big and small brands can work together to shift consumer behavior, how niche businesses can compete in crowded markets, and the importance of being ok with being uncomfortable as a founder. In this episode, we'll talk to Lindsay about:* Hear about Lindsay's life in her early 20s and what her main goals at that time were. [2:21]* Lindsay's decision to buy a one-way ticket to Alaska and the year of travel that followed. [5:15]* How Lindsay got her job at House Hunters and how it sparked the idea for Bite. [6:05]* Lindsay's learning journey and what she discovered when she started exploring oral health products. [7:44]* How Lindsay created awareness for her products in the early days. [9:29]* An important lesson in serving an under-served audience, even in a crowded market. [10:29]* What Bite looked like before their viral video and how the company exploded after. [11:27]* How Lindsay found a co-packer that aligned with Bite's ethos. [14:25]* How Bite has considered their higher price point and how customers have responded. [17:22]* Big and small brands are not competitors; they can have a symbiotic relationship. [19:18]* Why being an online company has helped Bite carve a niche for itself. [20:01]* Lindsay's take on fundraising and her decision to bootstrap the business. [21:43]* The inspiration behind appearing on Shark Tank and what Bite was looking for. [23:19]* How going viral prepared Bite for potentially finding a partner. [28:55]* Why Bite's biggest challenge is also their biggest opportunity. [29:29]* Getting comfortable with the constant discomfort as a founder. [30:33]* Different ways that Lindsay takes care of herself as a woman entrepreneur. [31:57]* How Lindsay cultivates her ability to be proactive rather than reactive. [34:24]* Something Lindsay is proud of that most people don't know. [35:42]* What it has been like building a company as a couple for Lindsay and her boyfriend. [37:40]* What wealth means to Lindsay at this point in her life. [39:48]Follow Lindsay: * Website: https://bitetoothpastebits.com/ * Instagram: https://www.instagram.com/bite/ * Personal Instagram: https://www.instagram.com/heylindsaymc/ Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
About this episode My guess is Lindsay McCormick, founder Bite. Bite is an all-natural, zero waste, tube free, toothpaste tablet. And not only did Lindsay take something as common as toothpaste and make it more environmentally friendly, by altering its shape and packaging. But she made it healthier for us as well because Bite toothpaste tablets are 100% vegan, gluten-free and cruelty free. In fact, Lindsay is on a mission to grow into the world's most sustainable personal care company. Lindsay was named by Fast Company as one of the most creative people in business and started Bite in her living room; because she was tired of creating so much trash every time she traveled for TV shows. But what's interesting is that until my discussion with her I never realized the environmental impact of the TSA regulations that changed after the events of 9/11. I mean think about that, everyone who relies on not checking in luggage is forced to travel with travel size containers of toothpaste and hair products and even skin products. I did some basic research and the retail footprint for travel size products has doubled because of a change in travel requirements. Now you are going to love Lindsay's episode because she gets super tactical and discusses the early days of Bite, as well as her preparation for being on ABC hit show SharkTank. In this episode, you'll hear: Growing up Lindsay was always super passionate about the environment and even became vegetarian at 7 years old. Lindsay always had a love for the media and with her job she was travelling all the time. When traveling she had reusable shampoo and face wash, but she was going through so many tubes of toothpaste. Lindsay wanted to stop this, and that became the orgin of Bite. Lindsay started researching toothpaste, how it is made, how it is tested on animals and how it ends up in landfills. With this she started to make her own toothpaste, but only thought she would make it to solve her own problem and not build it into a business. Lindsay shared how she started elevating the company by buying a $1000 tablet machine and started selling the toothpaste tablets on Shopify and Etsy. Lindsay shares how she launched Bite in late 2017 early 2018 with a mission to help and educate people about toothpaste and support the low waste/vegan communities. In 2018 she had $6000 dollars in sales after one of her videos went viral and immediately started selling hundres of thousands in product. From that video, the production team from ABC's Shark Tank reached out to invite them to an audition. How her company grew through the pandemic as more people wanted a subscription service. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Gardyn Giveaway: https://thestartupstory.co/gardyn Bite: https://bitetoothpaste.com/ Jaime Schmidt's episode: https://www.thestartupstory.co/episodes/jaime-schmidt-founder-of-schmidt-s-naturals Share the podcast The Startup Story community has been so incredible in sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. So please keep sharing!
Today's guest is taking a bite out of toothpaste waste, and people are noticing. Lindsay McCormick is the Founder/CEO of Bite Toothpaste Bits, a company taking toothpaste out of the tube in hopes of never getting it back in. This episode of All Business with Jeffrey Hayzlett is more than toothpaste talk. Lindsay tells Jeffrey about why her former career as a TV producer inspired her to start Bite, how a viral video helped Bite basically “grow into a business” overnight, and her passion for sustainability. Bite is just two years old, but people are taking notice—recently Fast Company magazine named Lindsay one of the most creative people in business. Learn more: https://bitetoothpastebits.com/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 39, we dissect Bite Toothpaste's business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product's storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite's marketing strategies that you can take away for your business.Timestamps:1:00 How Bite Toothpaste was created2:59 Build A Product Catalog Around Your Valued Proposition.4:32 Create a strong cart upsell strategy. When you select a product on Bite, the product shows up in a sliding cart with different types of upsells that would go along with the product (With amazing visuals)6:44 Why Brands Are Creating Products That Are Eco-Friendly & Should You?9:32 Making Your Content Viral12:20 Market your mission statement, not just your product.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari
Nick and Lindsay talked about building Bites from the ground up and how they really wanted to make an impactful difference with the options available today. She discusses the time in the tank and lessons learned. Listen to the story of the Shark Tank effect and how everything is going with Bites today!
Lindsay McCormick knows a thing or two about pivoting. After all, she went from planning to live in a van and travel around the country selling her sustainable toothpaste bits to launching a transformative and still-growing company that has taken the internet by storm and has left the big brands shaking in their boots. Bite Toothpaste Bits was the company Lindsay never meant to start, but a viral video helped launch her full-time into the world of ecommerce after she went from 6,000-lifetime sales to 200,000 in a single week. Needless to say she could no longer manufacture everything from her living room, and instead was thrown into the deep end trying to find production and shipping partners that could not only make her very specific products, but do so in a sustainable way that stayed true to Bite’s ultimate mission. There were challenges around every corner, but Lindsay navigated through them all, and on today’s episode, she shares that rollercoaster ride of a story . Plus, she explained why she thinks it’s so important to keep content creation in-house, the reason she’s always testing new channels and leaning into video content — I mean, it is what launched her company — and she reveals why she’s not scared at all about the big-name manufacturers making copy-cat products, in fact, she’s excited about it. Hear all that and more on this episode!Main Takeaways:Don’t Fight The Fog: Breaking into new channels means divorcing yourself from KPIs and metrics and walking into foggy and unknown territory. Embrace that journey because not only will you eventually be able to measure success, the opportunity cost of not taking the risk is too costly not to try.Pay It Forward: Going viral comes with its pros and cons. While the huge boost in sales is a dream come true, fulfilling orders becomes a major problem that has to be solved quickly or you risk losing all of your new customers. As a sustainable business and a small business at that, Bite fought many battles to find manufacturers and fulfillment centers to partner with that met all their needs and price points. As Bite has gotten bigger and found the right partners, the company has also outfitted those partners with some of the tools that they can use to help support and grow other small businesses.Teach Me Your Ways: Educating consumers is one of the most important things an ecommerce site needs to do, especially when the product offered is something that requires a change in habit and/or expectations. Customers who take the time to learn will be more likely to repeat orders, and they will also be more likely to be understanding of things like extended shipping times.Make Em Sweat: It can be intimidating to go up against giants in an industry, but showing even a little bit of success in grabbing market share is something that will leave those big guys feeling pressure to make a change. Not only should that be encouraging to you as a disruptor, but in the world of sustainability, when the big guys start making changes, the small impact of a disruptor grows exponentially.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey everyone, and welcome back to Up Next in Commerce. I'm your host, Stephanie Postles, Co-founder and CEO at Mission.org. Today on the show, we have Lindsay McCormick, CEO and Founder of Bite Toothpaste Bits. Lindsay, welcome to the show.Lindsay:Thanks for having me, Steph. I'm excited.Stephanie:Yeah, I'm super excited to have you on here. I was looking through your background and it looks very interesting because I've never had someone on the show who had a background in production, working on HGTV shows, like all my favorite things. I was hoping we could start there where you tell me a little bit about how did you get into the world of TV and YouTube and what was that like? Then we'll talk about your company afterwards.Lindsay:Yeah, for sure. I didn't actually mean to start a company, which we can definitely get into, but I was working as a TV producer on the show House Hunters, and I was traveling all around the country filming. Whenever you're filming that show, you'd only be somewhere for a few days. So before I got into TV, actually, because I wanted to make nature documentaries and documentaries before even getting into TV, I was a surf instructor and snowboard instructor. On the off season, I would travel and make YouTube, little YouTube videos. That was like, oh my gosh, back in 2011, 2012. It was like at the beginning of YouTube and the beginning of all of these putting stuff online, and it was really fun.Lindsay:But through working as a surf instructor and snowboard instructor, I was seeing the plastic washing up on my surfboard and the climate change impacting our mountains. I wanted to get into media. I had been really, really influenced by a lot of documentaries. At the time back, it was like Blackfish where about really mammals [inaudible]. I was like, "You know what, I think media is this amazing way to tell important stories and I want to learn how to do that." I started at the bottom, I was an assistant and I was making nothing, working insane hours, but I loved it. I worked my way up over the years and then actually got to be producing. I went from shows on Travel Channel to then HGTV. That's what I was doing before Bite.Stephanie:That's amazing. What did the day-to-day look like as a producer for things like that? Because I watched House Hunters, I watched all those shows. What were you actually doing? I saw that you even did branded integration, which to me is very interesting and I want to hear what did that look like?Lindsay:Yeah, I loved it. It was so fun. For branded integration, that was different. I had previously been what was called a show producer on House Hunters. All the shows are they're all different because they need different things. But, basically, you're in a producing team and your team is responsible for an episode, and you basically like there'll be certain amount of teams and you just volley around the episodes. Like your episode one, then another team's episode two, episode three, episode four, and then you come back and you're episode six. You're like one, six, 12. Basically, you're responsible with your team from start to finish to make the episode.Lindsay:It's that would be for show producing I was helping, basically, it's funny because it's actually really similar to running a company because you're just trying to make sure everything happens, get everything together, deal with all the fires that they pop up. I had great bosses, the best bosses, I learned a lot from them. Then for integration, so that's something that I saw a huge opportunity in, and it was basically so now that people are fast forwarding through commercials or in that team going, "Oh my God, what am I in the '90s?" [crosstalk]. Yeah.Lindsay:It's commercials are important, but they started doing something, it was basically like a new work for product placement. That, actually, helped me a lot too now, like that I have a company, because it's understanding how to organically integrate a brand with an episode. So that was my job where basically there would be brands that were paying the network an enormous amount of money to be integrated into the shows that I was working on. I would be the ping pong ball going between the brand and the network and our production company, and actually being on the field and making sure it all happened. And being able to take these abstract concepts that we had figured out and make sure we hit all of the marks to get every shot that they wanted, and then deliver it to them so that it gets placed into the episode.Lindsay:That was something that is really helpful because now we're making videos for our company and I'm like, "Well, we need this, we need that. This is how we're going to experiment and this is how we know if something's working or not." Branding integration, and now it's like content in general. When I was working on that a few years ago, that was like a separate thing, but now it's everything is branded integration. I feel like there's brands are integrating into all this content because they have to, it's so fragmented. Yeah, that's the whole long thing.Stephanie:I love that.Lindsay:[crosstalk] background, but then somehow all came together.Stephanie:Oh my god, I love the background. That's why I was really excited for the show today. When I'm thinking about branded integration, I always think there's still so much untapped potential when it comes to content. We've had a couple people in the show who are essentially creating their own shows and movies and all of that. It's maybe 80% about the story and then they, of course, have their products in there as well and really cool stuff. How do you think about success when it comes to that? When you're talking about now working on that for your own company, how do you know what could be successful, what works? How do you go about approaching that?Lindsay:It's so important. It's so important, and we started from a video. I had selling Bite online. We had a little bit of traction with some vegan and zero waste bloggers. We had a video just go insanely viral on Facebook, and that's really what launched the company. It was like I already knew video was important and now it's literally the whole reason that company exists type thing. For us, we take content and video very seriously. It's not something we outsource. We're an incredibly small team and we still do all of our creative in-house. It's all either being done like the story and everything. Because it's, for me, it's about being able to take sustainable... Like sustainability is an incredibly nuanced topic that has so many details that you have to dig into. But you have to be able to communicate it in a very easy way.Lindsay:I think that it takes a lot of thought to be able to do it in an entertaining, but also truthful and authentic way. I think that's where my background comes in of being able to be like, "How do we take this and basically distill it down into the most digestible way?" We put a lot of time, and I think any brand that's growing right now have all of the things that you outsource. I see it a lot, I'm in a lot of entrepreneurial groups on Facebook and everything, and everybody wants to outsource their creative because it takes so much freaking time. But it's like the last thing you should be outsourcing because it's literally your brand, it's your brand, and it's your vision and it's your voice. I give major props to the brands who are still doing it in-house.Stephanie:Yeah, you're fully leaning into that. You've got your YouTube studio that you're creating. I feel like you're living by that truth, which is great. Let's dive in a bit into Bite Toothpaste Bits, tell me what is the company? I also would love to get into how you started the company? Because I think it's such an interesting story about buying a van and being ready to go all around the country and just having this toothpaste idea and selling on Etsy. I want you to dive into all of that because I think it's really fun.Lindsay:Yeah, and I love, you have done more research than any, I love it, everything in advance. Because I was traveling and I couldn't find an alternative, and it was from that, it was from throwing out those little toothpaste tubes where I was like, "Hey, wait a minute, I have..." When I traveled for my shoots, I had a little go kit. I had my shampoo, my conditioner, my face wash, my body lotion all in a reusable thing. Because I didn't want to use the hotel stuff. I knew that, that was wasteful. But then I was throwing out my toothpaste tube every other week, and I was just like, "This is like a thick plastic. This is not cool." I started looking into alternatives and that's when I learned about all of the harsh chemicals that are in there where it was Sodium laureth sulfate, PEG, artificial dyes and flavors that I don't even use in my body care.Lindsay:I was like, "I'm using this in my mouth. What the heck?" Plus I'm vegan, and I found out that a lot of the stuff, a lot of commercials do these tests on animals and I was like, "Did not know that." So that was the, "Whoa, I want to make sure that this is something that I'm doing everyday twice a day. How can I do this better?" I couldn't find anything that checked all my boxes, and so I started... I think in typical producer fashion, it's like you find one little thing and then you just get obsessed with it and then expand. Originally, I didn't want it to be a tablet, I really wanted it to be like I was trying anything besides a tablet because I didn't want to have to buy a tableting machine.Lindsay:They were even $1,000 and this was supposed to be a hobby, and that seemed pretty obsessive. I was just like, "Lindsay, you have to calm down. You're not going to spend $1,000 on a hobby." I ended up taking online chemistry classes and then talking to dentists and dental hygienists like on Facebook, whoever I graduated high school and college with.Stephanie:I thought you were on Reddit threads trying to figure out the chemistry of toothpaste?Lindsay:Yeah, and I was on Reddit threads trying to figure out how to make drugs because once I realized that I had to make a tablet, I was like, "Shoot, how am I going to make a tablet?" Everything that I was finding online was big industrial like $100,000 machines. No one was giving instructions on how to use the little machine, so I was like, "Who is using these little machines? Who does this?" I was like, "Oh, yeah, drug-Stephanie:Drug dealers.Lindsay:... people who make drugs." I was on Reddit being like, "How do you make ecstasy?" But I'm sure I'm on numerous-Stephanie:Watch list.Lindsay:... FBI watch list, for sure. Well, and even when I bought my machines, I actually had to register with the DEA because the machine that you get, the little TDP-0 and the TDP-5 is so used in these things that they want to track them, which I think is great. But I was just like, "This is crazy. What world am I in?" That was the beginning of that, then figuring out how to make tablets and toothpastes, and it was like, "This was for me." I figured my parents are very supportive, they would use it, and then my friends who also care about the environment, they would. It also needed to be effective. I'm not going to be giving this all to people that I love and then ruining their teeth. It was really there were a lot that was high stakes for me to make sure that it was good. That's how it all started, just in the living room, like bottling everything myself to working this machine.Stephanie:Then you want to go and you buy a van. You want to be going and traveling the country in your van, and I guess the plan was just to sell on Etsy and your friends and things like that. Then what happened?Lindsay:I was fully anticipating, I have a photo of me holding cases of this Vegan Ramen. Because I was like, "I'm going to be so broke. I'm going to start my own business and I'm going to quit my job in TV, where I was making good money and my boyfriend and I are literally going to live in a van." We bought a van, we signed, it was the biggest purchase I'd ever made. We bought this on... It was, what is it? 4/4, no, 8/4, so August 4th we signed the paperwork for this van and started ripping it apart because we were going to turn it into a tiny home. I was in, then I was going to quit my job and we were going to start selling. Then August 8th, Bite went viral, and all of a sudden-Stephanie:Wow, what happened?Lindsay:... it was like the video on Facebook.Stephanie:It was a video?Lindsay:Yeah, so at that was that point, we had the vegan community talking about us and the zero waste community talking about us and women's health had reached out and was like, "Hey, we're featuring women businesses trying to do really cool things. Could you shoot some stuff on your iPhone and tell us about your story and we'll put a video together and we'll probably put it on our Facebook." I was like, "Yeah, no problem." Literally, shot it at 6:00 in the morning before shoot. If you look at it, my hair was terrible, I was barely wearing any makeup. I was on my way to LAX. It was in the bathroom before I went to LAX. Then I didn't hear from them for like a month and a half, nothing.Lindsay:Then on the 8th, my phone started going so crazy with ching, ching, ching, I thought we had gotten hacked or there was an error or something. But it was basically what had happened is that the video had gone up on Facebook a few hours before and just went full steam viral. We went from I had done $6,000 in sales the whole year prior to over 200,000 within a week and a half. It had two million views within the first eight days. Then what happened is that ripple, so then it was like Business Insider wants to make a video and everybody now is calling and I'm just like, "Okay, we're going to make the video, yes."Lindsay:We're just pushing out and then, basically, then what happened too is that the women's health video happened and then it did so well, it got syndicated through Hearst outlets, online outlets. Then it was like Cosmo, Oprah Magazine, all of these started playing it. Then that's, basically, that was the company. That's when we started, and then [crosstalk]-Stephanie:Like that is my van life plan.Lindsay:Well, yeah and I was just like, "Oh my god, we literally moved in with my parents." Because we had already put 30 days in on our house. We had moved and everything and it's just like, "Okay, this is crazy." Yeah, it was definitely, the van, we still have the van. It's beautiful and it's sitting in Pasadena not used.Stephanie:Wow, that's such a fun story. I was getting goosebumps thinking about all these orders coming in. So what was the content in your video? Why did it resonate with people so much? What were you talking about?Lindsay:I think what the was, was just talking about these toothpaste tablets and the problem with toothpaste tubes. I think that was something and it was very much like it showed me in my living room with the machine and it just explained what was in the tablets. There was really nothing special about the video and we've seen other brands in our space try to make it almost frame for frame and it doesn't have the same steam at all. But I think it was just the right video at the right time with the right message. Then I think also is that once that happened, nothing about that video was big. Every single thing is like you go to our website and we've listed out, we're incredibly transparent.Lindsay:Now we're finally getting all of our certifications but we've been doing it even before. It's like palm oil free and all these different things. I think that what it was, is it really just spoke to those people who wanted to be able to make a change and just didn't have an easy way to do it. I think, I guess we didn't even really talk about our product, but it's a dry toothpaste tablet and it comes in a glass jar and then compostable refill pouches. Now that's actually like the refill system is super everyone's doing it in a different way, but we were, definitely, we were the first ones to do it for toothpaste tablets, and one of the first to really get that mainstream in personal care.Lindsay:I think that it was just people were like, "Oh, wait, this makes so much sense." We see comments all the time on it being like, "Why didn't I think of this?" You're like, "Yeah, I know because it's so obvious." But we didn't, no one thought about it, so yeah.Stephanie:That's so fun. Also just your energy and your vibe and that's probably why the video did well. They just see you and they're like, "Obviously, Lindsay is the best." And act surprised.Lindsay:I think maybe I come off very unintimidating and I think people like that. Because it's just I think, and that's something too, and I say this, if I can figure this out, literally, we all can, we all can.Stephanie:Okay, so you have that small scale operation with your tablet maker and then you start getting all these orders. What did the backend look like to keep up with, I think, you said 200,000 in orders in a week or something? What did you do when the prior year you only had 6,000 in sales?Lindsay:It was literally the most stressful point in my entire life. I had, had one panic attack in my life before that and they became a bi-weekly thing and I was just like, "What have I done?"Lindsay:It was insane. Luckily, my boyfriend, who is now my co-founder, we've been together for six years and he has a business background. He was actually running a startup at the time, which we didn't even get into. His startup had to get shut, like they shut down the week that we went viral. Totally unrelated, and so he had a venture backed startup and that was his jam. Then it just sometimes they work, sometimes they don't. There's some time it didn't work, and so he shut it down the same week that we went viral. Luckily, he had to-Stephanie:Good timing.Lindsay:He had time on his hands and he knew how to do this, and so basically he started running the war room. I'm sitting there making the tablets still and he was just like, "Stop making the tablets. You will never be able to make these tablets." He's like, "We need to find a manufacturer. We need to do all of these different things." That's what we had to do. We were back-ordered for two months I was sending out these pleading emails to our customers just trying to explain what had happened. We found a manufacturer, we had to find a fulfillment center. I was still shipping these out of my house. Then we also had to get business insurance. We had to basically set up a company immediately, and we did.Lindsay:It was really stressful, really crazy. My mom actually flew in from Virginia to help. Because, at that point, we had, had to leave our place in West Hollywood because we were going to live in the van. Then we moved in with Asher's aunt and uncle, and then my mom flew out to help, and then we moved in with my parents because we were like, "What family can we live with?" Because we had totally screwed this up. When I look back at those times, it was just it was so unexpected and amazing. It felt like I had this, all up until then, I had this baby bird of a company that before it went viral, I'm trying to keep this thing alive and feed it and nurture it and love it.Lindsay:I feel like as soon as we went viral, it was that baby bird was actually a Pterodactyl or something, and it grew and immediately was trying to eat me. We were just like, "How do we make this work?" Now I definitely feel like we're working with the Pterodactyl. We all understand each other, and it's definitely working way better.Stephanie:That's so fun. Did you keep that, like the growth that you had from that first week where you were like, "Whoa, 200,000," and that week, did you continue that growth and where are you guys at today and how big is your team?Lindsay:Yeah, so when that happened, then the next question is how do we sustain this? Because there are so many companies that have the blip and then go off forever. We were like, "We do not want that to happen." Luckily, we had a Facebook pixel set up. We had all of our tracking set up, so we could do retargeting, which is so important. We were able to just keep the momentum. From that, we were able to do Shark Tank, from that we had way more press opportunities happen, and so we were able to just keep feeding this cycle. We ended up having now this, which is a new site. We were the most cared about video in 2019. Those kinds of things just keep on going, going, going.Lindsay:Then in 2020, I was one of Fast Company's Most Creative People in Business, which also then gave us, for the first time, like street cred, real cred in business. It all just fed into each other. We were, in 2019, there were two of us full-time, and by the end of 2020, there was five of us full-time. By now, in 2021, we're nine and we'll probably be 11 by the end of the year. We're keeping it small, but growing.Stephanie:Yeah, very cool. You got an offer from Mark Cuban on Shark Tank, but you turned it down. What was the thought process behind that and what was that experience like?Lindsay:He's so amazing. I can't believe I turned it down for Mark Cuban, an actual billionaire. When we went on Shark Tank, we had our like what we were going to do and what we were going to negotiate. I, basically, was I knew it was going to be a whirlwind and emotional. My background's TV, it's a high pressure situation and I knew that. I was like the only thing that I can do is... Asher and I had decided what our negotiation was before that, and if we went, we couldn't go over. We were like, "If it goes over, we have to say no," and we couldn't get to where we needed to be, and so we had to say no. But it was also we went on there. The name of the game on Shark Tank now, looking back, is definitely negotiate.Lindsay:We went in being like, "We want a partner, so we don't really want to negotiate." We just want to be like, "Hey, this is what we think is fair." But I think that's not really how the Shark Tank thing goes. But it was such a fun experience.Stephanie:Yeah, that's really, really cool. Now where you guys are at, how do you go about advertising and marketing? How do you get in front of new audiences and keep finding... I mean retaining your current customers, but also finding new people? It sounds like Facebook, you guys are there, you're doing re-targeting. What other channels are you exploring and finding success with now?Lindsay:Yeah, that's the game. It's always finding the new ones, and so I actually put a lot of my time into that. We were on TikTok before many brands were taking it seriously. We're on Clubhouse literally all the time. It's so fun, and we're constantly testing out things while optimizing our bread and butter channels. I think that that's something that is really, really important to do. No matter how big or small you are is to just constantly be trying to have the pioneering spirit on the new stuff, and know that you're not going to win all the time. We are constantly learning like, "That didn't work, that didn't work." But it's like you're looking for the things that do work because it really helps, and if you're the one looking for that and you find it for anybody else, it's really good.Stephanie:Yeah, it seems like it'd be hard to vet if a channel... You think about like Clubhouse, TikTok probably has more metrics now. But how do you think about evaluating if that channel is working? Especially, when you're coming from a background in TV and branded content, and I'm sure all the brands were like, "We need metrics," and you had to really tie to different KPIs. How do you think about that now when it comes to, especially, exploring new things?Lindsay:Yeah, for us, it's we try not to let early channels get dictated by that. Because, and that's exactly what you just, if you're tied to making sure that you immediately see the ROI and having the KPIs, you're not going to be able to find those new channels because it's going to be really obscured at first. But it's understanding, for Clubhouse, it's like this is a way that I like to talk to people. It's a very authentic way. Even though there's no way for us to really track anything, I know that it's really important. Because it's important, we're going to be there. Eventually, we'll find a way to track it. Eventually, we'll be able to see that. That's also why it's put in a different bucket.Lindsay:For us, it's not put in with the same Facebook, Instagram, where it's like, "No, we know what that's going to look like." These things, it's we know they're going to be weird and we're going to let them be weird and just explore and have fun. I think that's really important too is like have fun. Not going into it and being like, "This needs to work." Going into it and being like, "How can we make connections? How can we get the word out? How can we learn and teach?" I think that's been really good for us.Stephanie:Yeah, are you finding areas to do product placements in shows? So I'm thinking your packaging is so beautiful and different and I'm just imagining it being in different TV shows or movies, or just places where you're like, "Whoa, what is that?" Especially, with your background, I'm sure you always see opportunities of like, "We should be there."Lindsay:Yeah, well, it's funny too because a lot of my friends, and we were still in LA, so I'm in a team producing in this world, so it's like, or I was. All my friends are on all those shows, so I'm like, "Well, here's some bite for your shoot. Here's this for..." Trying to get just because that's they need it. I know because I was that, and so it's constantly we at least had it behind the scenes, which is super good and important. Because it's the same people on all the different things. But when it comes to, yeah, getting it on camera, we want to, and there's a few companies that actually do that. But we have not explored that yet, but I love the idea. I love the idea of it. I feel like we haven't really, which is pretty ironic considering my background, we haven't touched TV. We've done everything outside of it, but not yet TV.Stephanie:Oh, wow, I'm excited to see you eventually get in there. I was thinking earlier you were mentioning how you had to find manufacturers quickly. How did you find the perfect partner who also had the focus on sustainability and using the ingredients that you wanted? Because I could see, especially, for, to me, the toothpaste industry, I feel like has just started coming around where people are like, "Oh, maybe you shouldn't have fluoride in there. Maybe you shouldn't have all these other chemicals and ingredients and whatnot." Then if you add on the sustainability piece, it feels like a lot to bring to a manufacturer who's maybe like, "I just do Colgate stuff. That's what I do." How did you go about exploring that and finding people who would fit within your company mission?Lindsay:Especially, at the beginning, everyone said no. It was impossible. It was literally me begging people and getting ghosted all the time. Just being like, "Please, I have like..." At that point, we had a lot of money coming in from orders that we couldn't fulfill. I was like, "I have all of this money, can you please just make my product?" No one wanted to do it, exactly. I was just like, "This is I don't know what I'm going to do." Because not only, as a client, especially when we were small, we were a huge pain. We were asking for, and exactly what you said, they had to be using these very specific ingredients that I had bought from Whole Foods and they [inaudible]. We couldn't go to toothpaste manufacturers, we were going to vitamin supplement anchors. Because we're like, "Who the heck makes tablets?"Lindsay:They had never worked with so many agents, they've never worked with really like any of this stuff. Then when I tried to go palm oil free, oh my god, it was like the end of the world. It was like such, and then we were like, "Oh, by the way, not only do we have this incredibly complicated tablet that we want you to make, and it has to taste good, and it has to break apart perfectly, and it has to also be able to withstand being shipped across the country." So it's like this whole thing, "It also needs to be in glass."Stephanie:Yeah, I was going to say the final piece of glass.Lindsay:Oh my god, and that's not something that they do. This is when you go to these manufacturers, it's like a huge, basically, it's a tumbler. They throw all of the plastic bottles into it and it shoots it out onto the line. That's basically how, I mean, you throw like thousands of plastic bottles. Into this big, it's called the scrambler, into a huge barrel basically. The barrel shoots out the plastic and then the pills get put into the plastic on the line and then it gets whatever. Not only did we have a glass, so it needs to be put on, like hand put on. But then we had these aluminum lids that kept denting because, typically, it's like these plastic lids.Lindsay:When they put them on and the machine, basically, goes through these two pieces of foam, that screws the lid on. When it's plastic, it's fine, nothing happens. But when it's aluminum, it scratches and crushes. Now we have to have people hand tightening our breaking thing. We were like, "And by the way, it needs to cost this." We were like it was so hard. Everyone said no. We finally found one that said yes. Then it's now it's like, "And we like working with small businesses." But then we're like overwhelming them with orders because if we just keep on getting orders. It was hard. It's like people are like, "Oh, they're good problems to have." You're like, "Hey, yeah, but they're actual problems still. We still think it's a real problem."Lindsay:I think that, and even our fulfillment company is it was incredibly hard to find a fulfillment company that will commit to not using plastic tape, so hard. When we finally found one who would even... They didn't even commit, they were just like, "We'll try to use paper tape." We're like, "Okay, that's fine." We were with them until we were big enough, and then [inaudible] companies wanted us. So then it was like, "Oh, hey, we know your plastic free. We bought a paper tape dispenser just for you guys." We were like, "Oh, we'll come to you." That's really cool because now it's there's other brands that are smaller than us that can work with that fulfillment center, and they don't have to have the same battle that we did. It was definitely hard, and the bigger you get, the easier it is.Stephanie:How big? What's that tipping point when manufacturers started reaching out to you all?Lindsay:That's a good question. The thing is, is that we're in a good spot now where it's like, but then what happens is that you then start, you still, then start outgrowing where you are. Because we were working with small, now we're at medium, and it's like, "How does that feel?" I think what we're doing this time, and we're learning as we go, instead of going to a bigger manufacturer, we're actually in the process of setting up other manufacturers around the US. Right now, we're literally made right up the street in LA. But we're going to also have one on the East Coast and then possibly one in the Midwest, and that would be the way that we would do it instead as opposed to going through a bigger. We like working with small businesses. We like supporting that, and so I think that's how we're going to go.Stephanie:Yeah, which I think is probably more helpful when it comes to logistics and shipping and being able to route orders and [crosstalk]-Lindsay:Exactly.Stephanie:... orders from your East Coast facility and, yeah.Lindsay:Right, and we don't offer a rush shipping either because that's the highest carbon footprint essentially. So being able to have a... we have our warehouse here in LA, now we have a warehouse in Chicago, so we can still get orders to our customers much faster without having the rush thing, just fricking sweet.Stephanie:Yeah, that's great. What issues do you encounter with people who come to your ecommerce website and they're trying to learn about it? What things did you have to solve on there that maybe you weren't expecting? Whether it's around like education or how to use this, or what is this and what things are you working on around the customer journey?Lindsay:Yeah, it's a huge education puzzle because it's something that we brush our teeth twice a day, every day, since we're like four years old, three years old. Asking a customer or asking someone to break that whole concept and use a tablet is a really big deal. Especially, we're all on autopilot when we brush our teeth. It's like who's thinking about that. I think that for us, it's trying to explain, it's not only explaining the problem, like the billing toothpaste tubes and the plastic problem, in general, which thank goodness is getting way more attention now than it was previously, which I think is just so important. It's like not only do we have that education thing, but then we have the actual using of the tablets.Lindsay:So you need to pop it in your mouth, you need to bite down, you want to use a wet toothbrush. Then if people aren't getting the foam that they want, it's explaining like bite down a little bit more. This whole thing, very, very hands-on. Then the final piece of the puzzle is the fact that we're subscription, and the fact that we don't use rush shipping. In the world of Amazon where everyone's expecting their thing to end up the next day, ours takes like a week to get there. But it's we're carbon neutral, we offset the carbon. We purposely choose slower routes because it has the least footprint. It's like there's an education piece every step of the way. But, luckily, we have really curious customers who that's important to them.Lindsay:Instead of being penalized for our stuff getting there slow, typically, they're like, "Oh my gosh," as soon as they realize why, they're like, "We get it and thanks for doing that." I think it's definitely a totally different way and way more work the way that we're doing things. But, in the end, it's the most important thing.Stephanie:Yep, and it sounds like you made a conscious decision to not be on Amazon. What was the thought behind that? Was it the sustainability aspect of it, or you just wanted to keep your customers in a place that you can fully educate and bring them on board, or how did you think about that?Lindsay:Yeah, it's funny because I get this question a lot, and I guess, just for all of the reasons why you would assume for an eco-friendly brand not to be on Amazon, is true. At the beginning, I had to make that choice and I did, and then I just haven't changed it. It's not something that we would like... I'm not saying we would never ever do, I don't see us doing it. But if there was one of the criticisms we get a lot is accessibility because we are only available on our own site. We're not in retail and we're not on Amazon. I've done that for a lot of reasons, control is one of them. I know when it comes out of my site, it's not packaged in plastic, it's not I know exactly where it is. If there's a problem with the order, we can look it up.Lindsay:It's this whole it's I like that hands-on approach, but it's not... You do compromise on accessibility, and so that is something that one of the things that we get is you guys are really trying to do the most good, then why wouldn't you make it accessible to everybody by being on Amazon or being in Target? For me it's like, "Well, I'm not ready to think about that yet. Maybe you're right, I'm not even thinking if that's right or wrong yet, but I'm not ready to even look under that thing." But so as of now, no.Stephanie:Cool. Makes sense. Let's talk about product development because I know you have a new whitening gel product coming out, and I want to hear what that process looked like when you were so focused on your toothpaste bits. Is that how... Yeah.Lindsay:Yes.Stephanie:Then shifting over to starting to create new things and listening to maybe customers and what the market wants. How do you think about developing new products and the logistics behind it and all of that?Lindsay:Yeah, new products are so fun. We listen to our customers, I think, obsessively. I'm constantly going through our DMs, I'm constantly going through Instagram. We have places on the site where we're asking for their feedback. It's so important to me to have that really tight relationship with them, and so that's how we knew. We have our 2K servers that we came out with mouthwash and we came up with mouthwash as a direct response to what they've been asking for. We have our toothpaste, it's really minty, but it's not like pow in your face like commercial minty. We do that specifically because there's a lot of people who we want it to be natural mints. You can really only get it so minty, honestly.Lindsay:But also we want it to be just a lighter mint, but what people are asking for is a really pow in your face solution. We were like, "Okay, let's do mouthwash." That's what our mouthwash tablets were or are, and you basically just pop one into in your mouth, you bite down and they're made with nano-hydroxyapatite, just like our toothpaste tablets, so it's good. Not only does that help to strengthen your enamel, but it also helps, basically, it coats your teeth and it makes them look whiter and brighter. Like not only that, it makes your teeth look nice and shiny. It's like minty, it is like in your face.Stephanie:It turns into a mouthwash from a tablet?Lindsay:Yeah, and that was something that was super fun to make. It has similar ingredients, but then we've also used like... We basically put other things in there that just immediately dissolve in water. When you put it in there and you take a sip of water, it just dissolves super fast and gets all over your mouth. Basically, it turns into mouthwash. That was super fun and that was our customers asked for something like that, and so that's what we made. Then we have our bamboo toothbrush, which has castor bean bristles, which is actually really rare. Most bamboo toothbrushes are made with nylon or polyester bristles. So we did castor bean because it will compost down to plant food essentially.Lindsay:Then same with our floss, it's made of PLA, polylactic acid, which gets a bad rep sometimes because it's one of those industrial compostable things, but it's so thin that it's not like the same as when you get like a cup of this made of PLA. But the reason we get that is the only other option is silk and we're a vegan company, and were like, "We're not going to do that." Also soap, but soap floss broke too easily for me. I use all of our products, so I'm like, "If it's not working for me, it's not going to work for our customer." Then our most recent one is our whitening gel, and so that was something that, again, our customer had been asking about because it's whitening, especially, whether it's the lights or the the trays. Those syringes, like the plastic syringes, not like [inaudible], those syringes and the whitening strips are not recyclable.Lindsay:It's like those are going in a landfill and our customer and like me too, you're doing what's best for the planet, but you also you want to be able to whiten your teeth and you want to be able to wear makeup and do these things. We were like, Okay, how are we going to make this solution?" It was actually way harder than you would think because whitening gel, it expands and contracts because of the peroxide in it. When you put it in glass, it's way less friendly than plastic, which will expand with the gel. It was actually quite a hard nut to crack, but it was really fun and we're the first and only ones to ever do it. We launched it last week and it's just sales have been amazing.Lindsay:That was one of the things too that we're constantly trying to figure out, "How much do we order? How is this going to do?" We're like, "We don't have any data and no one's done this before. How are you supposed to know?" There's a lot of gut thinking that goes into what we do as well.Stephanie:I was just going to ask about how you plan for the order management and how much to even make, and how do you think about that when you haven't created a product like that before?Lindsay:I stress our ops guy out all the time.Stephanie:You're like, "You got it."Lindsay:Yeah, I'm like, "We don't know." We, literally, get on the phone and we're like, "Okay, what do we think it's going to be?" Then try to figure out like what's our lead time and how fast? It's always coming up with plan A and then plan B, and then what's the ripped cord plan? What's the perish shoot of like, "We've sold through this in three days. What do we do?" Type situation. Yeah, we're always coming up with those kinds of things.Stephanie:That's cool. Yeah, I'm excited to try the whitening gel. I want to try this mouthwash. Now, I'm like, "I'm just going to spend the whole day just working on my teeth, trying all the things."Lindsay:You and me both.Stephanie:Where do you want to be in a couple of years? What are your goals? What are you guys focused on right now?Lindsay:That's a good question. I really like where we are now in terms of I want to be doing what we're doing, but just bigger. I think that we've seen some really positive things since we've started this journey. I love basically being the thorn in the side of these big companies. I think one of the things that has happened really recently that people think is scary or bad, but I think is actually incredibly exciting is we've seen the big guys, like big pace, like get into our space. They're starting to come out with their own toothpaste tablets. They're starting to launch these things specifically going after our customer. For me, that's the most exciting thing ever because we, as a small brand, can do a lot but we can't do it all.Lindsay:The plastic problem and the reason we're in this to begin with is because the big guys have made unsustainable choices and have been caught in this race to the bottom, and they've been doing these things. For them to see us basically improving out the market, being like, "Hey guys, this works, hey guys, this works." Then them feeling pressured to have to then be like, "Oh, we're losing part of our market share to this little company. This is super annoying. Okay, fine, we'll release a two-face tablet." Even if they're not doing it for genuine reasons, they're doing it, and that's keeping plastic out of landfills. It's showing that people care about these things and it's going to ultimately help the movement.Lindsay:If we're the ones that are there, it's like, "Cool, you guys released toothpaste tablets." We already have like other products that we're releasing that's going to do the same thing in other spaces. It's like, for me, it's I love that position. If we can just still be there on the fringe and still pushing these big guys and showing out that there's a market, that's exactly where I want to be. I just I hope we're doing this but more.Stephanie:Oh, that's cool. I definitely could see these companies coming and trying to acquire you. Then a lot of those brands, I think, need to garner more trust. Like you said, whether it's genuine reasons that they're doing it or not, if they were to take a company like yours and triumph pulled into their own, it'd be great if they could take your best practices and level them all the way up to the top of the company. Might be hard doing that. I'm trying to even think about like what that integration process would look like, and trying to maintain the clarity behind the message and the brand and the mission and everything. But I feel like they're going to come and just try and scoop you up.Lindsay:I don't know. Well, and the whole point is to get... If we can show that customers want this and then the big guys start doing it, that's when like accessibility no longer because as long as they do it right. If they don't do it right, I will be tweeting about the store [inaudible]. Yeah, as long as like they're... and it doesn't, and that's the thing too is for sustainability it's like, "Yes, I would love that we all want to save the planet and we all want to do this." But also if your company's behaving in a legitimately sustainable way, just because you see that there's a market opportunity, that's the same to me. Because the at the baseline, it's still helping the cause. I think that's where we're really trying to push. I really want that.Stephanie:That's cool. Amazing perspective. I love that. All right, well, let's hop over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud, our basic sponsors. This is where I ask you a question and you have a minute or less to answer. Are you ready, Lindsay?Lindsay:I'm ready.Stephanie:Okay. What's the nicest thing anyone's ever done for you?Lindsay:Oh my gosh, that's a really hard question.Stephanie:You can take time to think about it though.Lindsay:Yeah, I got a minute. I got one minute.Stephanie:While I drink my water.Lindsay:I guess the nicest thing anyone's ever done for me. With that, is that I'm thinking of so many different things. I'm not like, "Oh, I can't think of one thing." I'm like, "I'm thankful for so many different things." I guess the first thing, though, and I think it's because we were just telling the story. This is going to sound so cheesy. I really think the amount of for [inaudible], like first customers gave us at the very beginning when I was sending these emails being like, "I'm so sorry that I have your money and I can't deliver your product for two months." They were like, "It's cool." Like that literally would bring me to tears.Lindsay:I would get those emails and I would be crying on my bed, and Asher would be like, "What's going on?" I'm like, "This customer said it's okay." Because that was a really stressful time. I'm sure there's like way more meaningful things, but that's the first one that came to mind.Stephanie:I love that, yeah, not cheesy at all and that's awesome. What one thing do you not understand today that you wish you did?Lindsay:One thing that I don't understand today that I wish I did? I guess like investing or something. The first thing that he said, I was like Bitcoin.Stephanie:We've had people say that.Lindsay:[inaudible] let's bring them down. Just putting too much time on Clubhouse, okay.Stephanie:Yeah. Hey, there's Bitcoin clubs, you can just hop in.Lindsay:Yeah, I know, but I don't think that would help me understand it.Stephanie:You can get up on stage, just ask all your questions and you'll be good.Lindsay:Yeah, I think that was like maybe if I did one understand that actually I should probably think of more meaningful things. But, yeah, I'll say that. I'll say that for now.Stephanie:Okay, cool. Another question, I feed my creativity by doing?Lindsay:Going on a run.Stephanie:Going on a run?Lindsay:Yeah, random, but that I know off of that [inaudible].Stephanie:If you had a podcast, what would it be about and who would your first guest be?Lindsay:Oh, I love that. I would love to do like sustainable journey type one where it's a... but it would need to be done in a non-boring way, which is why I haven't done this yet. But I would love to have, honestly, I would just love any excuse to talk to Jane Goodall. I would literally start podcasts to just talk to Jane Goodall. Yeah, I would just basically orchestrate a way to have a podcast to talk to her.Stephanie:I love that. We are working on potentially putting together a sustainability podcast and looking for a sponsor right now. Anyone out there you can get in, and Lindsay is ready to hop in and talk to Jane. We already have everything set up.Lindsay:Yeah, any time. Any time.Stephanie:The last question, what one thing will have the biggest impact on ecommerce in the next year?Lindsay:What one thing will have the biggest impact on ecommerce in the next year? I'm thinking, this is important. I would have said the iOS thing, but we've already been through that and that didn't really do all that much. I would say the incredible amount of brands that are starting up and the competition in the way that that's going and brands'' abilities to adapt and what we were talking about, pioneering those new acquisition channels. I think that will be the biggest make or break moment for a lot of the brands that have popped up over the last two years. I hope that continues to go up and stuff.Stephanie:Yeah. That's a good answer. I do sit there and wonder like how is this going to play out with all these new D2C companies popping up so much competition? How do you stand out? It'll be interesting watching.Lindsay:Yeah, it reminds me of what happened with TV in a way where it was there used to only be those channels, like certain channels. Then, all of a sudden, the internet came and then it was really fragmented. Then there were so many and you're like, "Where are all the eyeballs? How do we get eyeballs?" It's like the same thing, but with brands. It's cool. It's a good thing for the customer, that's for sure.Stephanie:Yeah, I agree. Well, Lindsay, this interview has been so fun. You're a blast, of course. We'll have to have you back for round two, hopefully, in the future. Where can people find out more about you and Bite Toothpaste Bits?Lindsay:Yeah, on our website, so it's either bitetoothpastebits or bitetoothpastebits.com. They can come to us, and then on social media is just @bite, so B-I-T-E.Stephanie:Amazing. Can't wait to try everything out and thanks for joining us.Lindsay:Thanks.
Fireside chat with Lindsay McCormick, Founder of Bite Toothpaste Bits, facilitated by Jeannie Jarnot, Founder of Beauty Heroes.www.BeautyInfluenceNetwork.com www.BeautyInfluenceNetwork.com
LIBERTY Sessions with Nada Jones | Celebrating women who do & inspiring women who can |
Lindsay McCormick is the founder and CEO of Bite. Bite is an all-natural, zero-waste, tube-free, 100% vegan, gluten-free and cruelty-free toothpaste tablet on a mission to become the world’s most sustainable personal care company. In this episode, Nada sits down with Lindsay to discuss how Bite’s business model for direct to consumer has flourished during the pandemic. Lindsay and her team have navigated how to continue to manufacture their products despite the lockdown protocols and also produce hand sanitizer to give to LA’s unhoused population. As the pandemic has increased consumer awareness for healthy and safe ingredients, Bite has focused their attention on satisfying that need while maintaining their core values around sustainability.You can learn more about Lindsay and Bite here. You can follow Bite on Instagram @bite, Facebook @bitetoothpastebits, Twitter @bitetoothpaste, and TikTok @bite.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.
We talk to Lindsay McCormick who founded Bite Toothpaste Bits with an Etsy shop in her living room. Now it's at millions a year in revenue - 100% direct, 100% equity, with ZERO VC funding and no Amazon shop. She gives us the details on how it's still possible to bootstrap your way to success. She's build believers with big heart, DIY product drops and an ex-TV producer's skills. No Mark Cuban? No Fluoride? Champagne-flavored toothpaste? TUNE IN as we kick off season 2. Support the show
Joining me on the show today is Lindsay McCormick, Co-Founder of Bite. Bite is on a mission to upend the personal and oral care industry with innovative products that are made with the planet in mind. Started by Lindsay McCormick in her living room and after launching their viral toothpaste tablets in 2018, they have since expanded to offer the first and only 100% plant based and plastic free oral care set - Bite is here to make your daily routine more sustainable with products that are plastic-free, cruelty-free, made with effective, clean ingredients, one smile at a time. The most common review the brand receives is "It's weird at first but now I'm obsessed”. In this episode we’re covering how Lindsay started her business in her living room, taking online chemistry classes and googling ‘how do people make drugs’, why she turned down offers on SharkTank from Mark Cuban and Kevin O’Leary, and the lessons she’s been learning along the way. LINKS WE MENTION: Bite’s websiteBite’s InstagramLindsay’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotion: 20% off first time subscription. Code: FSC
Lindsay McCormick, founder of Bite Toothpaste Bits, wants you to know there are alternatives to taking venture capital. She created a multimillion dollar business and funded its growth almost entirely through customer purchases. This show is an honest discussion about the alternatives to venture capital. You’ll learn why even though Lindsay’s email inbox is full of investment offers, up till now she's turned them all away.
Have you ever heard of the triple bottom line? For some of you, this might be a new concept, but for Bite Toothpaste Bits founder and CEO, Lindsay McCormick, it’s been part of her business plan from day one. Businesses that have adopted the TBL framework evaluate their performance based on meeting three main criteria—social, environmental, and financial—to create greater business value. In short, they value profit, people, and the planet equally. Unfortunately it hasn’t always been the standard and a lot of businesses have valued profit over everything else and it’s impacting all of us, but especially the planet. So, how do we ensure this business model is the status quo moving forward so we can all have financially successful businesses while helping others and reducing our footprint in the process? In this episode of WorkParty, we sit down with Lindsay to dive into the TBL framework of her sustainable oral care line and learn more about her mission to eliminate the one billion plastic toothpaste tubes that end up in our landfills and ocean every single year. Join the party on social @workparty and stay in-the-know at workparty.com. Guest Lindsay McCormick @heylindsaymc @bite Produced By Dear Media
EP. 9 - LINDSAY MCCORMICK- Revolutionizing Toothpaste And The Oral Care Industry | Brought to you by Mallama
Today’s guest is taking a bite out of toothpaste waste, and people are noticing. Lindsay McCormick is the Founder/CEO of Bite Toothpaste Bits, a company taking toothpaste out of the tube in hopes of never getting it back in. This episode of All Business with Jeffrey Hayzlett is more than toothpaste talk. Lindsay tells Jeffrey about why her former career as a TV producer inspired her to start Bite, how a viral video helped Bite basically “grow into a business” overnight, and her passion for sustainability. Bite is just two years old, but people are taking notice—recently Fast Company magazine named Lindsay one of the most creative people in business. Learn more: https://bitetoothpastebits.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Two boss ladies, Emma Rose Cohen (Final Straw) and Lindsay McCormick (Bite) join Daniella and Andrew (and Baby G) to talk about disrupting the plastics industry with their business' and their journey to live a more sustainable lifestyle
Things turn out the best for those who make the best of what turns out. So says Lindsay McCormick, co-founder of Bite Toothpaste Bits, who launched a business that was inspired well beyond money, after watching a documentary about the plastic crisis in our oceans. She and her cofounder did the nearly impossible, getting on Shark Tank, and then receiving an offer from Mark Cuban himself. And then -- the unthinkable--turning it down! Lindsay joins Socialfly Co-founder Stephanie Cartin for a conversation about her journey to success and building her company from the ground up, including: why Lindsay’s job in TV prepared her for running a startup, the value in paying someone to set up your pixel properly, why she spent a year in research and development before launching the business, and, a look at the unsexy, but critical, parts of entrepreneurialism. Plus, a surprise!
Things turn out the best for those who make the best of what turns out. So says Lindsay McCormick, co-founder of Bite Toothpaste Bits, who launched a business that was inspired well beyond money, after watching a documentary about the plastic crisis...
Today I talked with Diana Edelman. Diana is the founder of Vegans, Baby, a business she created to make vegan life easier and attainable and vegan dining more approachable. Not only does her site serve as the definitive guide to vegan-friendly dining in Las Vegas, she also has emerged as a plant-based leader and influential figure in the culinary scene.This series features conversations I conducted with individuals who have dedicated their work and lives to Vegan research, businesses, art, and society. This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. facebook.com/vegansbabytwitter.com/vegansbabyinstagram.com/vegansbabyhttps://www.youtube.com/channel/UCIFBlS5uxZQQ7TjAV-1TKlA TRANSCRIPTION[00:00:10] Hi, I'm Patricia. And this is investigating Vegan life with Patricia Kathleen. This series features interviews and conversations I conduct with experts from food and fashion to tech and agriculture, from medicine and science to health and humanitarian arenas. Our inquiry is an effort to examine the variety of industries and lifestyle tenants in the world of Vegan life. To that end, we will cover topics that have revealed themselves as Kofman and integral when exploring veganism. The dialog captured here is part of our ongoing effort to host transparent and honest rhetoric. For those of you who, like myself, find great value in hearing the expertize and opinions of individuals who have dedicated their work and lives to their ideals. You can find information about myself and my podcast at Patricia Kathleen dot com. Welcome to Investigating Vegan Life. Now let's start the conversation. [00:01:13] Hi, everyone, welcome back. This is your host, Patricia. And today I am sitting down with Diana Edelman. [00:01:19] She's the founder of Vegans Baby. You can find her online at w w w dot vegans baby dot com. [00:01:26] Welcome, Diana. Thank you so much for having me. I am so happy to be on. I'm excited to talk to you as well. I have to say, I told you before we started. I love the name of your company. And Web site begins, baby. How do you. So how would you say that in your own personal voice? [00:01:43] Vegans, baby. [00:01:44] Yeah, I love it. It just said exactly how it came off in my voice, in my head when I read it, but. [00:01:51] So we are everyone listening and watching. I'll give you a quick roadmap of today's podcasts and then I'll read a bio on Diana before we start peppering her with questions. We're first going to look at Diana's academic background as well as her early professional life. Kind of give you a platform of where she was before, who we are here. And then we'll look at unpacking begins, baby, namely the website, the services, all the different things attached to it, the videos, YouTube, everything like that. We'll get into the nuts and bolts of it when it was launched. Founders, any funding and all of those particulars. And then we'll get into the ethos and in some of the philosophy behind it before turning our attention towards goals that Diana has for herself as well as her company for the next three years. And we'll wrap everything up with advice that she has. For those of you who may be looking to get involved with what she's doing now or even emulate some of her success that she's had along the way. A quick bio on Diana. Diana Edelman is the founder of Vegan's Baby, a business she created to make Vegan life easier and attainable and Vegan dining more approachable. Not only does her site serve as the definitive guide to Vegan friendly dining in Las Vegas, she also has emerged as a plant based leader and influential figure in the culinary scene since founding Vegans Baby four years ago. She's created a successful Vegan dining month, which recently expanded to other cities in the US. Launched at a Las Vegas Vegan food tour that received recognition as one of the top nine Vegan tours in the world by Travel and Leisure and recently started another arm to her business, International Vegan Tours. The first of which was a sold out tour to Thailand in October. [00:03:32] She's a partner with the James Beard Foundation and was the first to curate a chef driven Vegan dinner at the famous James Beard house, highlighting a city and its chefs and now curates dinners. They're regularly. Diana is also a partner with Life Is Beautiful. The major Music, Food and Art Festival in Las Vegas and curates their Vegan area. [00:03:56] She also recently launched the Good Falke, a podcast that highlights leaders in the plant based movement from culinary lifestyle, travel and entrepreneurial worlds. [00:04:06] So I'm so excited. [00:04:08] And Diana, you've had such a prolific history and it's cool because a lot of people kind of get into their niche in the Vegan scene. And I love that, too. And they stay there. But it feels like you've really married a lot of areas to each other and we need this annexation. I think out in the Vegan world, you know, and people like you who are, you know, reaching out into other communities and even your scope on traveling all over the world and tying your Vegan voice into that. [00:04:35] But before we get into some of those particular questions, which I have a million of you, I'm hoping you can set the stage for us, giving us a little bit of your academic background or early professional life that kind of brought you to where you are now. [00:04:46] Sure. So I have a bachelors and I graduated many years ago with a degree in mass communications, public relations. So I took that and started a career in PR. And then when I turned 30, I decided I didn't want to do PR anymore. I wanted to travel and I wanted to write. So I started a travel blog and it became one of the top 100 travel blogs in the world for a minute. This was before. They are what they are now. This was a decade ago. And so I did the travel blog and then I. Since then. Or for a bit. I balance between freelance writing, NPR and now I run my own business that marries all of the things I love, which is writing, traveling a little bit of PR, but not really. [00:05:33] And social media and making change and and you know, standing up for the animals in a in a in a non aggressive in your face way. [00:05:43] Yeah. OK. And how did you. Can you tell us a little bit about your Vegan story? Were you born Vegan? Did you come home on your own? [00:05:50] I did. So I, I never really liked meat, but I ate it actually when I did PR in Vegas. I was the director of PR for a Steak House. So I come a long way from there. I actually I stopped eating meat. I moved to Thailand in 2012 and took a job working with an elephant rescue organization and sanctuary. And I did their PR and I did their social media. And I was coming over the sanctuary like my first week of living in Thailand. And I saw a truck full of pigs with their little heads sticking out, being taken to slaughter. And I stopped eating meat then. And then three years later, after I lived in Thailand, I was planning to move back to Vegas. [00:06:31] And a dear friend of mine and I were talking and she was just like, I don't get it, Diana. You know, you you done all this work and you don't eat meat. Why aren't you Vegan? And I was like, you know what? Why? Why am I not vegan? You're absolutely right. You know, like I always thought I could never give up eggs. I can never give up cheese and pizza. It was a food group. So when I moved back to Vegas is actually when I started vegans, baby it was really to go Vegan and show people that if I can do it, you can, too. And that vegan isnt just baked potatoes and salads. [00:07:02] Right. And pasta. Oh yeah. Everyone talks about that. Yeah. Would you describe like, looking back now. Would you describe it as beginning with this compassion for animals that was like your nexus into becoming vegan and then. [00:07:17] Yes, like it's turned towards food. [00:07:20] Yeah. I mean the reason I do everything I do is for the animals. You know, I'm I'm an ethical began. So everything I do like it's my form of animal activism because I did the other form of it when I was doing rescue. And I saw it just it was it was very hard. It was very draining. It wasn't it wasn't a lifestyle I could keep up. [00:07:39] And so this is my form of activism now and making change by through food. [00:07:44] Absolutely. Yeah. And it's it's a powerful one. So how when was let's get into some of the nuts and bolts. When was Vegan baby launched with you? [00:07:53] Were you a singular founder? Do you have co-founders and did you take any funding. [00:07:57] OK. I launched vegans, baby if the website went live April 2016 and I had my official launch the middle of May 2016. It's just me. I have not received funding. I do have someone that helps me with that helps me with my website. [00:08:20] But that's that's it. [00:08:23] Yeah. So we'll I have people that want to fund, but I'm just I get nervous and I'm not. [00:08:32] I'm not ready to do it yet. [00:08:34] Sure, there's a lot of areas to consider when you're getting into bed, so to speak, with someone. Then what? What was the impetus for the launch? Did you have all of the information? [00:08:44] Do you have an idea for what the website was going to offer initially, or was it just a place to kind of collect all of your efforts? [00:08:52] So initially, when I first started vegan's, maybe it was basically. Before I went Vegan, when I was talking about going begin, I lived in Spain and this is where Bergonzi was kind of born and I was going through that, I couldn't go Vegan and then, OK, I will. And I pulled up my phone and Googled like Vegan options in Las Vegas. And I lived there before and there were like four restaurants and then a bunch of of like Indian and Thai places. And I knew because I go back there, I would visit every year it's my old home that there were so many more options than that. But there was no place to see those options. There was nothing that would tell me, oh, this is what you can get. This is the restaurant. And so I started Vegan maybe really for myself to go in and and just write down and share what Vegan options restaurants had and to show people that, you know, this restaurant and in this part of town doesn't market to Vegan menu. But these are these are the items that are already Vegan that you can get. [00:09:54] Yes, that's how it started. [00:09:55] I have and likewise, you know, I think I'm on record several times my research manager tells me saying, you know, why aren't there more indexes? [00:10:04] Why aren't their sites telling vegan's where to go? You have, you know, a happy cow. There's a couple of places, but they're ill managed or they're still kind of, you know, getting their their bearings. No insult intended upon them. But, yeah, just felt as though are so many unlikely vegans coming to the world now. Yeah. Coming at it for all different. A myriad of reasons, particularly with the pandemic upon us, people reexamining health. And I just felt like the opportunity to have index is just there hadn't been these globetrotting warriors like yourself that were, you know, kind of telling everybody where to go. And likewise, I have started collecting over the past decade my own indexes, you know, creating my own things. And so I had wondered why someone hadn't put it together. And I was elated to have you come on and do it. So when you began with the launch of it, was it just an accumulation of restaurants and where to go in each city? And how did you decide which areas to highlight? Was it just the areas you'd been to first with your own research? [00:11:01] So when I first launch begins, maybe it was Las Vegas specific and I built up I built up quite a few restaurants and dined there and wrote about them before we launched it because I didn't want to launch with nothing and I wanted to establish the brand. So I started building the brand back. So I launched the website, went live in April, and I started all of my social media and promotions and everything like four months earlier. So that way there was excitement. There was something building up to it. And then here you go. Here's this launch and here this guide. So that's how I started it. And then in terms of other cities, it kind of grew because because of my background, obviously, is travel and travel, blogging and writing. I still Vegas is my home base, but I love traveling. And so when I would go places I like, it's so funny the way my life is changed now that I'm Vegan, I literally travel for food like my whole trip is Vegan. And so I would go to places and just find their Vegan food and do guides based on that. And then it evolved to people in other cities saying, hey, can I contribute a guide to my city? So it became a group effort for all the different dining guides. But the Vegas section of my Web site is the most comprehensive because it's the places it's hundreds of restaurants, whereas other dining guides in other cities are smaller and just have like the top 10 or like, you know, five dishes to order or something like that. [00:12:21] Absolutely. Have you. That's interesting. Have you ever endeavored on looking to do it per city and getting more cities as comprehensively done as Vegas? [00:12:31] Oh, all the time. [00:12:32] That's part of what the funding would have would be for, is to be able to expand some talk. So, yes, and I and I have I have a writer in Tucson now that is doing what I'm doing. And she contributes to my two sons section and. Yeah. But because I me and and it's all self-funded and especially right now, the generation of income is just kind of been put on pause. [00:13:00] I can't hire people and I really want to be able if someone's gonna do the work I've done, I want to be able to compensate them for their time. [00:13:07] Absolutely. Well, for anyone listening who's, you know, wanting to collaborate maybe for free at the moment, chomp on vegans, baby, and reach out. Right. And see where you get going. [00:13:17] I love the fantastic I wondering with the so you've mentioned, you know, the website being launched and then the reason why it started for but for those listening who haven't hit the site yet. If you if you hit your site, can you explain what you're presented with some of the areas that specialty's that you have and some of the services you provide. [00:13:38] So if you go to vegans baby dot com, you'll see the first part is. Well, right now it's all focused on the pandemic and its focused on Las Vegas, because that is my home city and that is where the majority of my audience is. [00:13:51] I try to keep it as global as possible, though. So, like, the first the first thing you see is, is it safe to order food from restaurants? And that's research from the CDC and the FDA and things like that. And then there's a couple other stories you can slide through. And then below that, it's a couple of destinations that have guides. If you want Las Vegas, you click on Vegas and then you're presented with a whole other world of different like deals and dining and lifestyle and things like that. And then further down, you have news stories. So typically, because it is the bulk of the content is Vegas. It's Vegas, Vegan dining news and then its recipes from chefs for especially right now for the quarantine. So it's using pantry staples. And then it's going to be my podcast episodes. And then it's news popular articles that people are reading. So I try to keep the content as global as I can with with the focus. Obviously, there's always going to be a lot more Las Vegas than than anything else. But I really try to focus on Vegan. Food and Vegan dining news as it relates to a larger audience than just Las Vegas. And then the site also you have tours. You have my services I offer. You have deals. So some of the deals are nationals. Some of them are specific to Vegas. [00:15:16] And then, yeah, I think that's it. [00:15:20] That is a lot. And I wonder, do you ever run into contacts or resources that cross reference. Vegan nutrition with things that are incredibly pertinent right now with like immunization, health and things of that nature? [00:15:33] Like, do you ever get into those aspects of those articles or do you leave that kind of aside, especially because immunization is such a very hot button topic? I stay away from it. Like, I, you know, I, I don't want to I don't want to get involved in that conversation, basically, like, I have my my I have my beliefs and I don't and I. [00:15:56] People want to learn about that vegans, baby it wouldn't be the place where begins babies about food and travel. [00:16:01] Right. And I have to say, I meant the immune system rather than immunizations, which are kind of their own two separate. [00:16:07] I mean, I'm sorry. It was my misspeaking. The immune system and just the health and nutrition of the culture. I, I sometimes I do. [00:16:18] Right now I'm focusing I've had two people contribute articles on wellness because I think that's important to maintain your health and wellness during, especially this time. I am not an expert, so I don't write on it, but I'm always open to people. If they want to contribute articles like that. I am happy to share like food to boost your immune system and things like that. [00:16:36] One hundred percent is exciting. Do you have a ways for people to contact you on your Web site? There's a contact page. That's exciting. So the Vegan tours, can you kind of tie us into what? What does that mean on your Web site? How did you come at that topic? [00:16:51] So Vegan tours just kind of randomly started one day through the years. I built relationships with restaurants all over the city. And my friend was like, well, you should start few tours. You know, that's not a bad idea. So I did. And it was a monthly tour that I offered downtown Las Vegas. It was five restaurants, 13 dishes. [00:17:12] And it became a lot for me to handle with all of the other things I do. So now it's private. Two tours of downtown Las Vegas. I offer two different ones. There's one like that Fremont Street area, which is more typical of like downtown. And then there's an arts district, which is a very up and coming cool part of town with breweries and things like that. So I offer both of those. And the downtown tour that I offer was named one of the top nine tours speaking tours in the world by Travel and Leisure. And then from there, a friend of mine and I, we would go to Thailand at the same time. And she was like, we should start a tour. And so her and I partnered for this first tour we did in October, and it was a sold out Vegan tour of Thailand. And since then, I have well, I had four tours planned for this year, all of which have been postponed till 2021. [00:18:01] But they're all underrated Vegan tours of cities and their Vegan features. [00:18:06] So it's I'm assuming it's not based on having people come from here, but if you're going to be in Thailand during that time or. [00:18:12] No, it's a good tour. It's a it's a Vegan tour. It's a tour anywhere from five to 10 days and get hotel food and the travel within. It's all part of it. So basically, it's a it's a culinary tour that also highlights, like, the normal things you would do in a city and some other cool things that I find really interesting as a as a traveler that I would want to go do that. [00:18:37] So it's a massive undertaking. It's exciting. But it sounds me I mean, the only other undertaking I've heard other than major tour operations doing that are like yoga retreats. And even then, you know, half the day you're cut to do whatever. [00:18:49] It takes a lot of work. It's a lot of work. [00:18:52] But it's finally I was just in Madrid and Paris in January, February to go basically eat my way through the cities and figure out where I wanted to go, eat on this tour and meet with restaurant owners and then do a couple things just to kind of see what I wanted to put on the tour. So for me, like researching them, it is so incredibly fun. And then being able to show people, like all the amazing places and food and how how accessible Vegan food is around the world. If you just look, it's it's it's a it's a wonderful thing. [00:19:24] Absolutely. And within that, I think there's a lot of education. You're Slainte kind of points out as well. And you and I know speaking just earlier, a few minutes ago, this concept of. [00:19:37] Looking at the cuisine of the country, you know, and realizing what Vegan elements you can deduce things of that nature, I always find that when I travel internationally, I find because I cook so much at home because I don't have the confidence of Vegan food. I'll rent an air BMB and then I'll ask that, you know, my research techniques. What is the most common form of vegetable that they have and then create these meals that I would have created at home with like. So in Fiji, for instance, rather than potatoes, I'm using cassava, which is the potato sister and things of that nature. But you you kind of rediscover what they're doing. And then how can you implement that back in some of the recipes you have? And I imagine the same is true for restaurants when you have these conversations with chefs and restaurant owners. Do they become more aware of their own menu as you're having these talks with? Can we talk about the Vegan items that you have or what you have on your menu that you could be making? Vegan. Is it kind of a light bulb moment for them as well? [00:20:35] I think I think so. Especially like in Las Vegas. [00:20:37] I'll meet with with chefs and restaurants and say these are all the dishes you have that if you modify, you can make them Vegan. These are the ingredients you can swap out. So I think, yes, it probably is a light bulb moment. I mean, I assume that the majority of chefs that I that I know all understand plant based dining. But then it's taking it and saying, hey, look, you know, it's OK to be on begins. [00:21:00] Maybe you have to have three Vegan options and they can't be dishes that are modified. They have to be specific options on the menu that are already there. So, like, I'll work with them to say, hey, look, you know, look, if you pull this salad, if you pull this dish, if you do this in this, you can have a Vegan section on your menu or you can put you know, you can have these options and I can write about you. And so the typically the motivation for that is you get to reach my audience that listens. And so if they create these Vegan dishes, people will come in and eat them and then they become a Vegan from the restaurant and they're supported. So I think I think, yeah, that that they do have that moment where they realize what they can be doing. [00:21:37] Absolutely. I want to talk a little bit about the chef driven Vegan dinners at the James Beard house. So can you kind of enumerate one of what's going on or what was going on with that endeavor? [00:21:50] So the James Beard Foundation reached out to me. They saw that I was doing a Vegan dining month and the director of house events reached out to me and said, we really like what you're doing. Would you be interested in putting together a dinner at the James Beard house and bringing in chefs from Las Vegas to cook clay based meal? And I said, oh, my God. I mean, with a James Beard house, you. And they say, come to the house like you go. I've been in the restaurant industry long enough to know, like, if you like, working with the James Beard house, like winning an Oscar or being nominated for an Oscar. Like, it's a huge thing. So I partner with them for the first one. And then I always at that point, I was talking to the director and I said, you know, there's just so many chefs I'd love to work with and I'd love to be able to do this. And you said, well, why don't we do another one? And then it grew into a let's do them twice a year. So the next one was supposed to be May 18th. Obviously, that's that's not happening. And but so it's an ongoing relationship I have with them where I get to pick chefs. [00:22:46] And actually, none of the chefs I brought with me are Vegan chefs. They're all chefs that are just really, really incredibly talented that I want to see make plant based food and have plant based food at the restaurant. But I want to see them get really creative and really show off their skills and so that that is where they get to do that. [00:23:04] Does it go both ways? Is there a reverse effect there? So you bring the chef and do you think that that impacts them being brought into this Jane Behar's environment to go back and create more plant based things for themselves? [00:23:14] I hope so. I hope I. That's my goal. Yeah. [00:23:20] That's exciting. I want to get into it, since you just dropped the word. I kind of wait for people to drop that bomb before a jump into it. [00:23:27] But we had we were talking Vegan and then we switched over to this this plant based title. And this is one of the most heated debates in the community right now in nutrition, as well as just across Vegan and plant based empires. How do you. Let's start with asking you, how do you define plant based and how do you define Vegan and what is the difference between those two terms? [00:23:50] Sure. Vegan I define as a lifestyle. OK, plant based I define as the food you consume. [00:23:59] OK. And so any intersection between those two would be between the lifestyle and the consumable. OK. So would anything be able to be plant based and not be Vegan? Not in my world. No. OK. So there's been a lot of argument in the community that the advertising community, because plant based has been associated with health and nutrition and things like that, that they've started adapting that label and putting plant based things and then sliding some egg yolk in there. [00:24:27] And so people are like, it says, plant based. And then you turn it over and it's not Vegan. So. [00:24:31] Do you think that there will come a time when we need to be saying both plant based and Vegan or should plant based always denote that it is? There is no animal byproducts in it. [00:24:40] I think plant based is plants and it should denote there's no animal byproducts in it. I don't think an egg comes to a plant. So I you know, I think it's very misleading if or if there's a box and I'm going to purchase something and it's as plant based. And then you look at the back and there's egg or there is whey or there's something in it that isn't plant based. [00:24:59] Yeah. Yeah, it's interesting. That's it's kind of being attached. Boy, I suppose it will be left up to the regulators to see whether or not that's done. But I do think that it's an interesting concept and people interchange it a lot. [00:25:12] You know, there's been a lot of argument that plant based is much more friendly on the years than Vegan Vegan hyped up to be a politicized movement, whereas plant basis based on nutrition. Yeah. And then there's also been people that feel like a Vegan actually is more safe. It's a safer label because it really is saying there's absolutely no animal byproducts. So I can see both points of view. But it'll be interesting to see how that plays out, particularly given that it's getting a lot more attention these days. Yeah. I want to turn our attention towards the goals that you have. And I know that this is as hard of a topic as veganism, if you will, but I know that with the pandemic and the uncertainty in the environment across our entire globe. However, I'm curious, a lot of vegans have had deeper conversations with themselves about their companies, given that the pandemic, you know, has a lot of return to everyone returning to the conversations about health and nutrition. And I'm wondering if that has affected your goals. I know that the current climate for things shutting down has changed people's goals. But can you speak to vegans baby's goals over the next one to three years? And if there has been any dialog that incorporated the covered nineteen pandemic? [00:26:25] I sense a really good question. I've had to pivot a lot with the pandemic because obviously if I'm going out to eat, I'm writing about the restaurant that's not happening anymore. So I pivoted march toward like the the recipe side of things. And so the behind the scenes work of consulting and working on other projects. But in terms of the future, my my goals haven't changed. You know, I hope we get through this quickly. [00:26:53] But aside from the restaurant consulting I'm still doing and I'm doing private coaching and other things like that. [00:26:59] I mean, I've I've I've launched the podcast. [00:27:03] I've been focusing more on video. But other than that, you know, I want to do my tours. I want to be able to expand cities. I want to consult more with restaurants. Now, none of those things have changed at all. The only thing I can think of that might have changed is just the way I do consulting, because obviously, if a restaurant isn't open for service, in its typical sense, we have to kind of pivot and look at other options like delivery and take out and how they can best market that to the Beacon community as well as just the normal community. Because as I mentioned, I worked in the restaurant industry for a long time. I started as a server. I was guest services. I done PR. So I understand the ins and outs of the restaurant industry and restaurants. So I'm really trying to do what I can there to help keep restaurants afloat. [00:27:45] But other than that, you know, it's hopefully just business full steam ahead once we're able to kind of get get through this. [00:27:52] Absolutely. Well, let's look at your podcast really briefly. Can you tell us when you launched it? How many episodes you have and who you've been kind of speaking with? Or are they just monologues from you? [00:28:04] No, I don't think I'm that interesting to have every episode I have. [00:28:09] So it actually there are a few up right now, but it will officially launch the next few days. But I'm building up obviously the backlog and I want people to go when they click on it to see that there's more than just one. [00:28:21] And it's it's basically it's conversations with people in the chef travel lifestyle, entrepreneurial community with a print based twist. So my first interview is with Chef Jessica Perlstein, who was one of the chefs that came to New York with me for the James Beard dinner I did in November. And she was one of the first chefs on the Las Vegas Strip at a steakhouse to launch a Vegan menu. So we talk about that and we talk about her career cooking at the James Beard house. My second interview was with Chef Leslie D'Urso, who is a very well-known clamp, a chef, and she started as an actress and was Bill NYes, the lab girl, and now she consults with Four Seasons hotels to create plant based dishes for them. She does culinary retreats in other countries. I spoke with Rachel Geiger, who is the founder of Snow Monkey and one of Forbes 30 under 30. I've got a dear friend of mine, Lindsay McCormick, who's the founder of Buy Toothpaste Bits. It was just a shark tank, Lee Asher from the Asher House. So I'm kind of tapping into all the amazing people I know and being like, hi, we please be on my podcast. Yeah. Fortunately, they've all said yes. So I've got about eight or nine that I've recorded. And then I have, I think two more I'm doing next week on the list of about 20 other people I want to reach out to. [00:29:40] Excellent. You're off to the races, though. Seasoned in no time. Is the name of the podcast. It's called The Good Fork. The Good Fork. [00:29:48] I like that. Yeah. He'll play on like forks over knives and things like that. I like the visualization. People start making cutlery. It's. Very married to the world of food. I want to wrap everything up with that. Looking at advice that you always ask for advice on. People said I don't have any, you know, nine times out of ten than the ones who who have a ton. It's not really fun to listen to. So I'd rather say advice that you have before the younger you know, if you had looked at what you were doing prior. Right prior to launching Beans Baby and what peas three piece top three pieces of advice. They can be words of warning or words of encouragement or what to look at and focus on more than you would have given the younger you as you were starting. [00:30:36] Oh, gosh, you know, it's tough because I kind of just wing things like I wake up one day and I'm like, I'm going to start a food tour. I'm going to write guidebook. [00:30:44] I would say maybe have a better plan of action than what I've done because, I mean, I have no plan. I just think of something and decide I'm going to do it and then I do it, which I think depending on the way you work. It's great. Like, I just kind of always trust that I'm gonna land on my feet and it's gonna work out. However it's supposed to. [00:31:03] I would say. Really think about the name your business, because I love Vegan, maybe, but I feel like it's very limiting. [00:31:13] And so for vegans, baby, obviously it's coming from a Las Vegas baby reference. And now that I'm expanding and I think that maybe that wasn't the best path for a name, but I didn't think about it. I didn't think where I would be in three years. All I thought I thought small. And it was I'm going to write an online guide to Vegan dining in Las Vegas and never took the time to think, where could this go? So maybe take some time and write down your big dreams. See what it is that like, if you were if you had your perfect business, what would it be that you want and kind of work backwards from that to get them figure out how you're going to get there? [00:31:52] Whereas I kind of was just. I never did. I never did. That's probably the biggest piece. And then I know that it's not easy. [00:32:03] I started Vegans baby. And, you know, it's it's taken me four years to come to a place where I can bring in income from it. [00:32:14] And now that income is. [00:32:17] Stopped. So especially in today's world, if you are building a business. I would definitely consider things like what we're going through right now where we've never had to think of that before. But is your business able to function with a shutdown? And if it isn't, what can you do to make it function? What are what are your what are your backup plans if it doesn't work? [00:32:42] I think those are the biggest things. [00:32:43] Nice. So I have got a plan of action. Pay close attention to naming the business. And remember, Leslie, that it's not easy. Make sure that you have multiple areas that it communicates to and restrictions under can't the pandemic that we're having now. [00:32:59] Those are all perfect pieces of advice. I'm wondering as we kind of wrap up for today as as Vegan and kind of living that lifestyle, do you have kind of a main area that it is affected most for you? [00:33:14] Would you say that it's affected your career or your health or what part of being Vegan has been most poignant for you? [00:33:25] All of it. [00:33:26] I think, like I, I never expected to be where I am today. I never expected or thought that I would work with the James Beard Foundation. So being begin, obviously, I mean, I have turned it into a part of my business because I was always taught to find your niche. My mom always said, find your niche, find your passion. And I found both of them. And so now it's like I literally wake up every day and I'm making change and I'm doing good and I'm helping other people. And I'm also getting it to do this full time. So it really is it's impacted every aspect of my life. There's not a day that goes by where the word Vegan doesn't come out of my mouth or it's not in my thought like it is very much it is my entire life. So knowing Vegan literally changed my my entire course or path I was on. [00:34:15] Absolutely. That's awesome. And I find that to be true with them for a lot of people that I'm interviewing for this. You know, it's it's different than even one's occupation. [00:34:25] It kind of being Vegan tends to be an identity that's attached to people's core identities, which I guess is fantastic. [00:34:33] Well, we're out of time today, Diana. But I want to say thank you so much for giving us your time. I know everybody is scrambling right now, and because of that, they are both at once available and busy. [00:34:43] And so thank you for sticking a weird. [00:34:46] You know, I'm working more than I've ever worked in my life and I'm not making any money from it. But cool, because I at least I'm, like, loving what I'm doing. But, you know, it's a weird it's a weird spot. But see, there's Phyto. Thank you for having me. I really appreciate it. [00:35:01] Yeah, absolutely. And I love that phyto came in right now at the very least. He was already in conversation, them ending a conversation, taking them out. He's going to go, Mom. Absolutely. [00:35:15] Well, for everyone listening, thank you for giving us your time. We've been talking with Diana Edelman. She's the founder of Vegans, baby you can find her online at vaegans baby dot com until we speak again next time. [00:35:26] Remember to eat well, eat clean, stay safe. Always bet on yourself.
Lindsay McCormick started BITE Toothpaste Bits because she was tired of using the small toothpaste tubes when she was on the road for work. Now, BITE is a toothpaste phenomenon that has gone viral. The vegan entrepreneur started her business in her LA living room and now has scaled to meet the growing demand for vegan, cruelty-free, environmentally-friendly, zero-waste products. She and her co-founder, Asher Hunt, even appears on the hit show - Shark Tank - where they declined Mark Cuban's offer.Find out how McCormick grew her business and turned it into one of the hottest products on the market, her journey into zero-waste and her life before becoming a successful entrepreneur as a travel videographer and working on House Hunters.To order the bits for yourself, visit BITE. To learn more about Good Fork and past guests, and host Diana Edelman, head to Vegans, Baby. Support the show (http://paypal.me/dianaedelman)
Week 14 of the 2019 NFL season saw the playoff picture becoming a bit clearer in the AFC and NFC as the Chiefs marched into Foxborough and got revenge on the Patriots in a controversial 23-16 victory. The Ravens maintained their top dog status with a hard fought victory over the Bills. The 49ers further cemented their top dog status in the NFC by outlasting the Saints in an incredible 96 point thriller. While the Cowboys lost again to a tough opponent in the Bears as they try to hand away the NFC East division. The Titans continued their romp thru the AFC as well with the Packers barely handling their business against the Redskins. In college football, a weekend of conference championships saw LSU defeat a strong Georgia while Oklahoma won in a seesaw contest with the Baylor Bears which helped to catapult the team into the College Football Playoff. Speaking of which, the playoff matchups were announced as well with #4 Oklahoma taking on #1 LSU and #2 Ohio State taking on #3 Clemson. Also, Anthony Joshua got revenge on Andy Ruiz Jr. and won back his WBO and IBF heavyweight championships. John Rocha welcomes back formers ESPN and CBS Sports host and pundit Lindsay McCormick and Winston Marshall to talk all of these stories on another jam-packed LIVE episode of Collider SportsTime. Follow John Rocha: https://twitter.com/TheRochaSays Follow Lindsay on Instagram: https://www.instagram.com/lindsaymccormicksports/?hl=en Follow Winston Marshall: https://twitter.com/TheSwaggyBlerd SUBSCRIBE NOW ? ? https://bit.ly/2Au5rmv Follow us on Twitter: https://twitter.com/collider_sports More from Collider ? ? ??Movie News & Analysis: https://bit.ly/2n1MZb7 ??Collider Live: https://bit.ly/1qU5ENT ??Celebrity Interviews: https://bit.ly/2OyLjSU ??Video Games: https://bit.ly/2vszg0Z ?????Pro Wrestling: https://bit.ly/2LKhWzy ??Breaking News: http://collider.com Search "Collider" on iTunes, Spotify, Stitcher, PodcastOne, or wherever you get your podcasts for audio versions of your favorite shows plus original series covering movies, television, sports, gaming and more!
How did she start?She was working as a TV producer for House Hunters (yeah, the TV show). She was travelling over the country, and soon realized that she was going through those little plastic tubes at a rapid pace. That didn’t line up with her values—conservation and sustainability. So she did something about it..She’s not a chemic. She had to learn all about making toothpaste. She credits her deep knowledge with free online chemistry courses that she has enrolled in over the years. #hustle.She tells us about the initial burst in demand, marketing, and fundraising.Balancing profitability, customer experience, and sustainability is a large task. Lindsay shares some practical ways that she uses to keep her mentally and physically well.Wondering what DTC brand she’s excited about?? Check them out here: hellohibar.comYou can place an order, and learn more at Bite Toothpaste Bits: bitetoothpastebits.comTo learn more about the DTC Growth Show and #paid, visit hashtagpaid.com/dtcThanks for listening!- DTC Growth team.
The fifth weekend of the 2019 NFL season kicked off this past Sunday with the Packers putting in a dominant performance over the Cowboys on the road in Dallas. The Chiefs were upset by the frisky Colts. The Patriots destroyed the Redskins wit Tim Brady breaking another record and then the Redskins promptly fired Jay Gruden this morning. The Rams also suffered their second straight loss with the Ravens squeaking by the Steelers to end their own 2 game winning streak. We’ll talk about all those games as well as a couple of the matchups in colleges football against ranked teams, talk the latest NBA news with Lebron and Anthony Davis giving us a taste of their chemistry in the preseason, and discuss the Rockets situation in China that seems to be on the minds of more people than in the NBA. Also, we give our thoughts on the GGG championship fight from this weekend. It’s a another jam-packed SportsTime show with host John Rocha and co-host Matt Knost welcoming former ESPN and CBS Sports reporter Lindsay McCormick who is currently one of the co-hosts of The Next 10 podcast on PodcastOne. They discuss all these stories and more on this LIVE episode of Collider SportsTime. Follow John Rocha: https://twitter.com/TheRochaSays Follow Matt Knost: https://twitter.com/mattknost Follow Lindsay McCormick: https://twitter.com/LindsayM_Sports SUBSCRIBE NOW ? ? https://bit.ly/2Au5rmv Follow us on Twitter: https://twitter.com/collider_sports More from Collider ? ? ??Movie News & Analysis: https://bit.ly/2n1MZb7 ??Collider Live: https://bit.ly/1qU5ENT ??Celebrity Interviews: https://bit.ly/2OyLjSU ??Video Games: https://bit.ly/2vszg0Z ?????Pro Wrestling: https://bit.ly/2LKhWzy ??Breaking News: http://collider.com Search "Collider" on iTunes, Spotify, Stitcher, PodcastOne, or wherever you get your podcasts for audio versions of your favorite shows plus original series covering movies, television, sports, gaming and more!
On Lindsay: Lindsay McCormick is a sports broadcaster, entrepreneur and philanthropist, known for her work on Showtime, NBC, CBS, ESPN, MTVU and even doing live events for the Superbowl! From this conversation you'll learn: Tips for breaking into sports broadcasting How to craft the perfect creative pitch How to access your creativity in the middle of a health struggle How you can learn to let the word ‘no’ empower you Why it’s better to apologize than to ask for permission. How to become more of a visionary The power of surrender How to lessen the power of creative monsters The power of releasing a burdensome secret Why one self-produced creative project can lead to a world of other creative opportunities And More! On The Unleash Your Inner Creative: If you like what you hear, remember to rate, review, subscribe and tell a friend! And, join our creative community by following @UnleashYourInnerCreative on Instagram & Facebook and @UrInnerCreative on Twitter! Follow host @LaurenLoGrasso --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/unleashyourinnercreative/message
I Could Never Be Lindsay McCormick - McCormick, who has worked for ESPN, CBS Sports, and other big networks, shares how she thrived in a male-dominated industry -- The pressure that comes from being one of the few women in sports broadcasting -- Why she believes the #MeToo pendulum has actually swung too far -- The role faith plays in her life and career, and her not-so-random coincidences -- Her predictions for college basketball's March Madness Follow Lindsay on Social Media: Twitter: @LindsayMcCormickSports Follow Michael on Twitter and Instagram: @TheOnlyMC HELPFUL LINKS: Website - http://popcorntalk.com Follow us on Twitter - https://twitter.com/thepopcorntalk Merch - http://shop.spreadshirt.com/PopcornTalk/ ABOUT POPCORN TALK: Popcorn Talk Network is the online broadcast network with programming dedicated exclusively to movie discussion, news, interviews and commentary. Popcorn Talk Network has comprised of the leading members and personalities of the film press and community including E!’s Maria Menounos.
Sports broadcaster and actor Lindsay McCormick joins Scheana and co-host Adam Spott about her move from Texas to LA, her broadcast history, the love of sports, and facing uncomfortable questions as a woman in Sportscasting.
In the 121st episode of Keep Moving Forward I interview TV Host and Sports Broadcaster, Lindsay McCormick. “You have to fail to figure out what you’re good at.” Failure is simply part of the process. But it’s not sitting in that failure, wallowing and feeling sorry for yourself...it’s altering your perspective and looking at this perceived failure as an actual success, noting that the discovery of something you are not meant to pursue means you are that much closer to discerning what it is you are called to do. And that is Lindsay McCormick’s story. Growing up in a sports family, a love of athletics was ingrained within her, to the point where at a young age, she knew exactly what she wanted to do. Through a circuitous journey down the road of sports broadcasting, Lindsay came to see that God had and still has a hand in every piece of her journey. Her excitement and passion for what she does shines through in every word she speaks, and I hope you all enjoy my interview with Lindsay McCormick. To learn more about Lindsay, visit http://www.lindsaymccormick.com/ and follow her on Facebook, Instagram, LinkedIn, and Twitter. If you guys enjoy Keep Moving Forward and want to tell me so, I would love for you to leave me a review on iTunes. And if you really like my show and would like for me to give you a shout out at the beginning of my next episode, you can donate as little as $1 to my podcast and become a loyal patron at https://www.patreon.com/keepmovingforward. Always remember, you can beat the odds and go the distance, if only you keep moving forward.
Today we talk to television host and sportscaster Lindsay McCormick who you have probably seen on NBC, Esquire, CBS Sports, ESPN, ESPN and Comcast SportsNet. She tells us about holding her own in a very male dominated industry, what was essentially the worst job interview ever and how it lead her to speak up and get involved in the #metoo movement. http://www.lindsaymccormick.com https://www.instagram.com/lindsaymccormicksports https://twitter.com/LindsayM_Sports http://www.newsweek.com/lindsay-mccormick-nfl-sexism-badass-working-women-750872 Get extra karma points by writing us a 5 Star iTunes/Apple Podcasts review. All you have to do is click the Ratings and Reviews tab. Then, Click Write A Review. Then actually write a review. A sentence or two is more than fine. It helps other people find the podcast. In the Podcasts App, search for the podcast even though you already subscribe, then click Ratings and Reviews. Click Write A Review. Write about how much you love being a Bloguette. It might not show up immediately, but just Ali going to an event, she’ll get there eventually. Consider this your invitation to join our closed Facebook Group https://www.facebook.com/groups/122231558366329/ Want to collab? Write us love letters? Please email thingsweretoolazytoblogabout@gmail.com Like us on Facebook because we really want to be liked. https://www.facebook.com/thingsweretoolazytoblogaboutpodcast Ali’s Website http://alilevine.com Get Styled By Ali http://alilevinestyling.com Amanda’s Blog http://www.itsamandalauren.com Follow Ali on Social Media https://twitter.com/alilevinedesign https://www.instagram.com/alilevinedesign Follow Amanda on Social Media https://twitter.com/AmandaLauren https://www.instagram.com/itsamandalauren --- Support this podcast: https://anchor.fm/lazypod/support
Elisa has been bit by the travel bug and wants to know how to make the most out of this summer. Joining her in studio is Cosmopolitan.com's Special Project Director, Laura Brounstein, as they chat with travel experts about where are the best places to go and things to do. Interviews include Ben Kasman from AirBnB, Gail Moaney from Finn Partners’ Travel/Lifestyle Practice, and advice from real girl explorer Lindsay McCormick and Travel Channel's Rachel Rudwall.
Super Bowl fever has hit Houston. There's no better person to talk about the game and the entire experience than sports broadcaster Lindsay McCormick who has covered the game, the players and everything. She also chats about her first acting role in Shemar Moore's latest movie, "The Bounce Back." And she has another acting role in the works. Lindsay is a delight and is living her joy. It's a great show. Listen in!
AFTERBUZZ TV — LA Clippers Dance Squad edition, is a weekly “after show” for fans of E’s LA Clippers Dance Squad. In this episode hosts Christy Olson and Megan Stecher with special guests on Lindsay McCormick discuss episode 8. ABOUT … Read the rest The post LA Clippers Dance Squad S:1 | Lindsay McCormick Guests On Last Dance, Last Chance E:8 | AfterBuzz TV AfterShow appeared first on AfterBuzz TV Network.
AFTERBUZZ TV -- Monday Night Football edition, is a weekly "after show" for fans of Monday Night Football. In this episode hosts Stef Z and special guest Lindsay McCormick discuss this week's Monday Night Football! Monday Night Football (MNF) is a live broadcast of the National Football League on ESPN. From 1970 to 2005 it aired on ABC. Monday Night Football was, along with Hallmark Hall of Fame and the Walt Disney anthology television series, one of the longest-running prime time commercial network television series ever, and one of the highest-rated, particularly among male viewers. Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV For more of your post-game wrap up shows for your favorite TV shows, visit http://www.AfterBuzzTV.com
AFTERBUZZ TV -- Monday Night Football edition, is a weekly "after show" for fans of Monday Night Football. In this episode hosts Stef Z and special guest Lindsay McCormick discuss this week's Monday Night Football! Monday Night Football (MNF) is a live broadcast of the National Football League on ESPN. From 1970 to 2005 it aired on ABC. Monday Night Football was, along with Hallmark Hall of Fame and the Walt Disney anthology television series, one of the longest-running prime time commercial network television series ever, and one of the highest-rated, particularly among male viewers. Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV For more of your post-game wrap up shows for your favorite TV shows, visit http://www.AfterBuzzTV.com Learn more about your ad choices. Visit megaphone.fm/adchoices
#82: McCormick is currently covering the NFL for Esquire. Official Site, Monday Morning Cheerleader (Esquire), Twitter, Facebook
#73: Ali Eisenbeis is introduced as a co-host and sports analyst Lindsay McCormick talks college football and the Super Bowl.
#62: Auburn grad and host of "The Fan" on Comcast SportsNet Lindsay McCormick and Lee Johsnon Defensive Coordinator for the AFL's Orlando Predators joined TCRS for bowl breakdowns. WWW.LINDSAYMCCORMICK.COM
#41: College football, Super Bowl 44 and more. Follow Lindsay online, http://www.lindsaymccormick.com http://twitter.com/LindsayM_ESPN
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK ➡️ About The GuestLindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.➡️ Show Linkshttps://www.instagram.com/heylindsaymc/ https://twitter.com/lindsaymc/ https://www.linkedin.com/in/lindsay-mccormick-39188521/ ➡️ Podcast SponsorsHUBSPOT — https://hubspot.com/ MY FIRST MILLION PODCAST - https://www.youtube.com/@MyFirstMillionPod/ MASTERWORKS — https://masterworks.art/successstory (Early Access)SHOPIFY — https://shopify.com/successstory/ NETSUITE — https://netsuite.com/scottclary/ FACTOR — https://factormeals.com/successpod50 (Code: successpod50)BLINKIST — https://blinkist.com/claryMUNCH— https://www.getmunch.com/ (Code: Success)ZBIOTICS — https://zbiotics.com/success (Code: success)HELLOFRESH — https://hellofresh.com/50successpod (Code: 50succespod)➡️ Talking Points00:00 - Intro 03:10 - Lindsay McCormick's Origin Story 07:29 - First Side Hustle Iteration 13:00 - Realizing Product Viability 18:50 - Scaling Amid Influx of Orders 26:05 - Shark Tank Offers & Fundraising Views 34:13 - Sponsor: My First Million Podcast 35:23 - Sustainability in Product Launch 40:50 - Prioritizing Sustainability in Business 44:11 - Expanding Beyond Key Product 48:20 - Launching New Products Seamlessly 50:58 - Secrets to New Product Success 53:38 - Lessons for Changing Customer Habits 57:15 - Advice on Building a CPG Brand 58:12 - Lindsay's Closing Thoughts 1:00:00 - Connecting with Lindsay Online 1:00:21 - Lindsay's Definition of SuccessOur Sponsors:* Check out Factor: http://www.factor75.com* Check out Justin Wine and use my code SUCCESS15 for a great deal: https://www.justinwine.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Okay Sis turns ONE and interviews Bite Toothpaste Bits founder, Lindsay McCormick.