DO IT FOR A LIVING

Stewart grew up in a Seattle suburb and was an active kid. When he turned 16, he got a beater $500 car and was tasked with keeping it running. He used this car to learn maintenance and slowly acquired mechanical skills. He went to college and continued to modify cars. He was living gin the dorm and didn’t have a place to do the work so he called several shops, but nobody would allow him to do the work at their shop. It was at this point that he shifted from wanting to be a surgeon to owning a DIY garage. He spent all winter break creating a business plan and researched other self-service garages to see if the idea was even feasible. After dealing with a shady real estate broker, difficulties with city zoning, fire marshal fixes, and having to relocate with a 3-day notice, he was finally able to open his self-service garage. He has now been in business for 5 years and has signed another 5-year lease. The goal for this year is to expand and grow the business. He currently has 7 bays with lifts, provides tools and some specialty machines, and employees 4 employees to help around the shop. They keep things simple by charging a flat rate for time and not doing a la cart charges to use tools or ask questions.

Nathan grew up in Florida working on cars to help his dad’s business. In his twenties, he moved around always chasing entrepreneurial ventures but wasn’t always focused on cars. He eventually purchased a 2002 WRX Wagon and then he was hooked! The modifications began and he couldn’t get enough. This led to starting a performance shop with two buddies and eventually meeting Doug Wilks who was the owner of Top Speed Performance. Nathan then began organizing tuning appointments for Doug to fly in and tune several vehicles at once. After some time, Nathan offered to buy the business from Doug and run it on how own terms. He kept the original employees, changed the name to Top Speed Motorsports, and grew the business over the next ten years. He recently changed it to Cicio Performance and now has two locations. One is in Atlanta, GA (the Top Speed Motorsports location) and the other is in Virginia Beach, VA. He has plans to open a third location in another year or two. With the new name, Nathan focused his efforts on running the business efficiently and tracking every metric possible. This has allowed him to open the second location and he is able to split his time between the two and manage them. His goal is to ensure his customers have a pleasant experience and work to get the cars completed as quickly as possible. He still works on GTR’s but is expanding the services to 911’s and plans on doing a ton of work with the new C8 Corvette when it comes out.

Chris got his career going in cars by doing a buy-in for body kits while he was in college back in 2001. He ran this business all through college and made a decent living. But, after graduating, he became a medical salesman. He worked there up until 2012 when the company he was working for got bought and he was given a buyout payment. That same year, he started Speed by Design. Initially, he wanted to do installs for GTR’s. He soon realized that Oklahoma wasn’t large enough to warrant a specialty shop like he wanted to make so he shifted gears and focused on manufacturing and e-commerce. He has continued to grow the business over the years and is proud to offer quality products manufactured in Taiwan. They have expanded from just GTR parts to Fords, AE86s, and are beginning to offer McLaren parts.

Its been about 4 years since we last talked to Andre and Ben of HP Academy. Originally, they were focusing on keeping the business small and running it themselves. They soon realized that they needed to hire some extra help. They have grown to 7 people and really helps generate content. Andre and Ben now release interviews each week and have greatly expanded their online education program. The online courses include tuning, engine machining, race car wiring, and vehicle setup. They are currently working with Engineered to Slide to even create a set of fabrication courses so be on the lookout for even more great content! If you’re interested, they are always looking for talented individuals to join their team. So, feel free to reach out to them if you think you are qualified.

Bryan Thompson started out in Utah and bought himself a Toyota MR2. He quickly started modifying it to go faster. He ended up going to college to get a Computer Science degree but was cut short because of his love for cars. He then followed a friend to Dallas to begin working at Dinosaur Performance (which later purchased Powerhouse Racing). Soon enough, he was giving the reigns to run Powerhouse Racing. Even though he preferred working on cars, he soon realized he could develop parts that he really needed to make. After a few years, Bryan was given the opportunity to buy Powerhouse Racing and jumped on it! He has spent the past few years focusing on manufacturing products and expanding their offerings. He is putting systems in place to better handle the demand for their parts and try to get them out quicker while continuing to improve the products.

Back in 2017, AJ was humming along and making composite parts for race cars and street enthusiasts. He was approached by a customer who was wanting to help AJ scale the business, so he sold off 49% of the business. They changed the name to RHR Composites, hired 2 people, contracted some aerodynamic parts to be designed, and moved to a larger facility. Along the way, their vision for the future didn’t align so AJ had to buy out his partner to take back 100% of the company. Even though it was a huge struggle, AJ looks at the events as a learning experience and tries to keep a positive outlook on the situation. He shrunk the company back to just himself, changed the name back to AJ Hartman Aero, and the business is humming along nicely. He has focused on reducing waste and improving efficiency within his shop. Even though he has moved out of the 6,000 sqft shop and back into the 2-car garage behind his house, he has been able to get more product out and make more money. This goes to show how important it is to focus on efficiency versus trying to make more money. AJ set his mind on improving the business and getting the most use out of his time. This has translated to higher profits with fewer resources.

Since he was a kid, Matt always wanted to be an entrepreneur. Using inspiration from his childhood, he decided to start a side gig to follow his dreams. His initial idea consisted of 50 latches that allow you to drop the Ford F-150 back seat down to access some secret storage. To his surprise, a Facebook post in a small F-150 group resulted in him selling out rather quickly. So, he began his journey to go at the business full-time. His second product development was a bedside rack system for the F-150’s. This side hustle first took over a bedroom, then grew into the garage, and grew again into a storage unit that was run off a generator and a string of lights. His biggest struggle has been dealing with knockoffs that originate from his success on Amazon. He even wrote a blog article warning other small business owners about the pitfalls and helping people learn from his experience.  Fast forward to today and BuiltRight Industries is housed in a 5000 sqft warehouse and has 2 full time employees and a couple part timers. He has worked hard to expand the business to other vehicles and continues to develop new products. And he has even begun selling his products through Turn14.

Alejandro and Pablo Moreno didn’t start a shop together but found they could grow a business by working as a team. Alejandro got his engineering degree, worked at Bell Helicopter for a while, and went back to school to get his MBA. In the meantime, Pablo was an auto mechanic, went to flight school, and then decided to start Tandem Automotive with a friend to work on drift cars (hence the name). When Alejandro finished grad school, he was looking for some sort of entrepreneurial venture and wanted to help Pablo. He crunched some numbers and made some changes at Tandem Automotive. His quickly discovered that something needed to change at the business if they wanted it to succeed. They looked at their current customer based and decided it was best to specialize in modifying and maintaining Toyota SUV’s and trucks. Alejandro used his CAD skills and designed a custom wheel for their common application. While he thought it would be a great way to generate some extra profit, it turned out to be a real headache. Dealing with overseas manufacturing turned out to be extremely difficult and costly. But they overcame the hurdles and have had several hundred wheels produced. Tandem Automotive has also undergone several ups and downs with employees. They have tried to balance the number of techs with the workload but have struggled to hire hard workers and keep them busy with work. They have put systems in place to track the time and verify that they are charging appropriately and making money.

The business was originally started by their parents who did maintenance and custom work in California. Theresa studied graphic design and worked as a machinist. She went back to work in the family auto body shop and worked in the front end. She taught herself how to pinstripe and paint and continues to do so to this day! Sara was also interested in working at some sort of automotive business and studied business and automotive classes. Strangely enough, she worked at a competitor’s auto body shop for a few months before realizing she wanted to start a business that sold aftermarket parts. She started the business from the family body shop before building a dedicated space in 1999. These businesses operated separately until 2011 when they merged the two businesses. LGE-CTS Motorsports is a combination of the two original names. LGE stands for Louie & Gerry Enterprises and CTS stands for Custom Truck Shop. They now do a bunch of SEMA builds for Ford and Kia as well as custom builds for retail customers. During the slower season, they focus efforts on the repair side of the business. And they are currently working on expanding the online store to help generate revenue throughout the year. They now work out of a 12,000 sqft building that they rent from their parents and employ 13 people. They are both very active with SEMA and other organizations to get people (and specifically, girls) active in the automotive industry and interested in making a career out of it. You can also find them at offroad and enthusiast events throughout the year. They keep themselves very busy and wouldn’t have it any other way!

On this episode we get a chance to talk with Vadim Belogorodsky from CANtrolls. CANtrolls is a company focused on using CAN interface hardware to make engine swaps easier… but it goes way beyond that! Vadim taught himself to program at age 13 and has since worked on medical devices, oil rigs (doing CAN-based Networking) and most recently with Zero Avia an electric aviation startup. Vadim is a standout in the automotive aftermarket for his ability to get things done. I know him personally to be an ambitious self-starter so I thought we could all learn what makes him tick, and maybe he’ll teach us some things along the way.

Reid has been very busy lately managing several businesses. He still has KSTuned which is the Honda racing side and then has Kaizen Speed for the domestic cars. But his new venture is a weatherproof. solid-state relay that can handle heavy current and is interconnectable. This makes it very easy to daisy chain additional relays without having to run more power wires. He also made it so that you can attach a CAN control module as an option. This gives the customer the ability to keep it very simple or more complex with the CAN module. Reid has entered the relay into the 2019 SEMA Launch Pad Competition presented by the Young Executive Network. Reid needs your votes to move onto the finals. So, follow this link and go vote! Voting link – http://bit.ly/VoteLunde 

Johnny joined the military after high school, served his time, and then used the GI Bill to go to college. He really didn’t know what he wanted to do with his life and began messing with cars and going autocrossing. He worked a short stent helping at a friend’s shop and then got a job at PFC Brakes doing sales and technical support. This job took him all over the world supporting various racing platforms. His next job was at OG Racing selling safety gear and brakes. He was also making custom seat inserts for race teams. He began working with Elan (makers of the NP01) making seats and started looking at the extrusion they had for their wing. Eventually, they gave him one and he did some testing against a typical carbon wing. Turns out, the Elan profile added several MPH down the back straight and in turns at Road Atlanta. Right then, he knew he had something that works. He made a kit for the BMW M3’s and started making wings for all different vehicles. Now he has 7 people and they help all sorts of teams with the aero needs. On top of creating wing kits, Nine Lives Racing can also do CFD analysis and provide information and parts to complete the aero package.

Jonny Mill grew up in a small town in California and moved to LA as soon as he graduated high school. He worked at a talent recruiter and had various jobs in the entertainment industry with advertising and marketing. He always enjoyed cars, but things really took off when he developed The E-Stopp (an electronic parking brake). It was intended for handicap vans but soon found an amazing niche in the automotive restoration market. He was approached by Bryan Harrison of SEMA to compete in the first SEMA Launch Pad competition and took first place. After that, he started an innovation company and then began doing marketing/advertising for various TV shows and networks. He recently took a position at WheelWell.com where users can showcase their car builds. It has grown to an online hangout for car enthusiasts to share reviews, link to all the products used in their build, and even facilitate selling their vehicle. WheelWell’s latest push is their marketplace which allows users to purchase the parts they see on the user’s build. They have even introduced a “mod score” which rewards users for generating their own content and provides discounts in the marketplace. To check out all the builds, or even add your own ride, check out WheelWell.com

Charlie Eklund moved down to Houston, TX to attend Tuner School in 2017. The people at Hennessey Performance saw something special in Charlie and offered him a job in the admissions department for the school. Since then, Charlie has been the face of Tuner School to narrow down the applicants and help them get jobs after graduation. To further help them out, Charlie helps students find part time jobs while taking classes and they even offer a house where the students can rent a room and not have to worry about furniture. John Hennessey started Tuner School because he was getting multiple inquiries on how to work on cars and tune them. So, he just decided to meet that specific need and develop a curriculum with various industry experts. The classes are capped at 15 students to focus on providing the best education possible.

Richard Tomlin owns a paint, restoration, and fabrication shop south of Houston, Texas called Apex Auto Works. He made a name for his shop by building cages for Spec Miatas and was cranking out one a week. The shop is located on the way to a road course so he catered to the weekend racers and was able to do anything they wanted from complex fab work to paint and body.  He recently embarked on a new venture by developing an absorbent powder called White Pony Dry. It is far superior to kitty litter at quickly soaking up spills so that you can clean up and get back to work. 

Bob grew up working on Fords by building engines and going drag racing. He got turned on to the Buick Grand National and became obsessed with going faster! After some frustration with trying to fine tune their setups, Bob decided to start diving into the actual electronic tuning. This opened a whole new world of going faster and picked up a bunch time at the drag strip. He had a couple computer businesses and a shop but was always helping people tune. So, he decided to make it a real business in 2007. The demand for their services kept growing and they focused efforts on the teaching side. They offer online courses and in-person teaching. They also provide support to past students to make sure they can be successful in tuning whatever platform they choose. They currently rent a 5,000 sq ft facility in Florida and have 15 people on site and around the world. They specialize in teaching students how to use a particular tuning software and give their students experience in tuning a stock car, basic bolt ons, and forced induction. This gives the students real world experience on the platform they want to tune. Be sure to check them out at car shows and trade shows as they look for helping more individuals and businesses learn to tune!

Dave grew up in Austin and has lived there his whole life. During middle school, he played in a punk rock band (look up The Snobs – Schools Out, Let’s Skate) in the early 2000’s. They organized a tour on the east coast and recorded a couple 7” records. While touring and playing shows, he got turned on to street racing. Having no affinity to school, he dropped out of High School and decided he wanted to play music and race rally cars. After some coaxing, he convinced his dad to “invest” in an Integra Type R rally car. Eventually, Dave decided that this was his future and started instructing others on how to drive a rally car. There have been a lot of hiccups and various partners, but he has finally settled down and got things figured out. He now leases 140 acres outside of Austin and holds various types of classes. He has 1, 2, and 3-day classes, personal training, and group events. And there are various types of vehicles including FWD Hyundai’s, side-by-sides, Evo’s and STI’s, and even Ford Raptor events. Dave runs the place on his own but has about a dozen instructors who help when needed.

Dan lived in a house of car enthusiasts in southern California. Both his dad and grandfather owned their own businesses, so Dan was kind of groomed to have his own business as well. In high school, Dan bought a 1968 Mustang Fastback and spent 2 years restoring it with his dad. Once they finished it, Dan went out and took some “professional” pictures of the car, wrote an article, and sent it to every magazine he could find. He was able to get this car featured in some magazines and even on a few covers! Being a true entrepreneur and knowing what he wanted to do, he took classes in journalism and photography, so he could create better content. Purely by chance, his neighbor ran a business that had several small niche magazines that included a couple car magazines. Dan took the job there during college and worked his way up the ladder to become the editor. He worked at several other publishing jobs in cars and tech. He started to see an opportunity with the new social media growth in the mid 2000’s. So, he pitched a large proposal to his boss to begin changing how they do marketing and focus on the new social side. Well, things didn’t go to plan, so he made the calculated risk to go out on his own and do it himself!    Since 2008, Kahn Media has grown from his spare bedroom to a 7000 square foot office space and 20 plus people. They offer a full suite of marketing and PR and can cater the package to fit your needs and budget.

Joe grew up in Oregon and stayed there through college and went to Oregon Tech for Mechanical Engineering with a minor in Business. He never really saw himself owning his own business, so he spent several years working for other companies as an engineer. He spent all his extra time playing with and modifying offroad trucks. He soon realized that he could take a pretty good tax write off if he created a business to research, develop, and sell various parts he was making. In 2008, he made a simple web page and began making wheel centers to utilize the Hummer H1 wheels on other vehicles. 2 years later, he was shopping around for a tube bender and couldn’t find anything he could afford that he liked. So, he decided to make one himself! He slowly transitioned out of a full-time job by moving to part time contracting. This allowed him to ramp up Rogue Fabrication while tapering down the time at his other job. He continued to do consulting part time until finally doing his manufacturing business full time. They continue to bring more operations in house and currently employ 6 people. Their product focus is for chassis fabrication tools that include the tube bender, notcher, dimple dies, drill press reduction kit, and a press brake for taco gussets.

Colin grew up buying and restoring pedal bikes and really enjoyed working with his hands. When his dad took a job in Washington with Boeing, Colin bought a 1940 Ford which was quite a step up from the bicycles. He went to college at Washington State University and preferred to look for car projects instead of studying. Having to haul dead cars all over the place, Colin began looking for better solutions to tie them to the trailer. In 1993, he made the business official and started to sell his products. In 1994, he met Tim Foss of Street Rodder Magazine and took a job working for them in advertising and sales. He spent 5 years there while still doing Mac’s Custom Tie Downs on the side. In 2003, he moved the business from Washington to Idaho and was done for personal reasons not business benefits. His new facility is 17,000 sqft which houses all their manufacturing machines, assembly equipment, shipping supplies, inventory, and even Colin’s collection of project vehicles. He employs 16 people and have been steadily growing over the years. They make all sorts of products for securing your gear including the Versa-Track systems, ratchet straps, wheel tie downs, tow straps, wheel chalks, and many more!

Chris has been in California his whole life and used to have a job at a company that developed vehicle care products for professional body shops. This gave him intimate knowledge about materials and products for the car care market. One weekend, they were out an event demonstrating some car care products and caught Jay Leno’s eye. He invited them out to his garage to test out their products and shoot a demo video for JayLenosGarage.com. A few months later, Chris get a call that Jay’s detailer had moved and they were searching for a new person to clean the collection. Chris and his partner, Jeremey, jumped on the opportunity and began going out to Jay Leno’s Garage once a week to detail the cars. After being at the shop and helping for a while, they decided to take the leap and pitch their cleaning products to Jay for branding. To their amazement, Jay was all for it and wanted to be an investor! So, they created a legitimate business for the car care products and Jay became the spokesperson for the brand. Jay became the president of the company and put up his own reputation and money to help make the business be successful. The guys are currently gearing up for their second SEMA show and are excited to keep growing the business!

Will grew up in California and has always had a passion for cars. After high school, he started an apprenticeship at a machine shop working on engines. He went to college, but it just wasn’t for him. He was much more interested in racing than he was in going to class. After a few years, he began working at Centerforce Clutches via a recommendation from a friend of a friend. He started as a machinist and worked his way up the ranks over many years. In the mid 90’s, Centerforce decided to move from California to Arizona to allow the business to grow without the cost burden associated with operating in California. They now have around 30 employees and make clutches for all sorts of applications. They have re-entered the sport compact market as it continues to grow here in the US. They hold 9 different patents and continue to innovate and stay ahead of the curve. They strive to keep the OEM feel for the clutch pedal while increasing the holding capability and not sacrificing driveability and longevity. That is a complicated balance to achieve! They customized an old bread delivery van on a modern chassis with a diesel engine to carry around the large amounts of Centerforce candy that they make. It is a unique marketing goodie that helps bring potential customers to their display and remember their product.

Tony started his car passion by contributing and participating on the LS1.com forum back in 1998. He wasn’t happy with the support of that forum and decided that he could do it better. So, he started LS1Tech.com in 2001. All the while, he was working in the Oil & Gas industry. He continued to teach himself various software systems to allow him to create websites, design graphics, and model parts. He eventually sold LS1Tech.com and started DV8 Motoring to continue to sell parts via relationships he made with the forum. His new venture is called 365 Driven and was created to help aspiring entrepreneurs and spread his wealth of knowledge. He shares a lot of content on a couple Facebook pages and just released his book called The Side Hustle Millionaire. He spent a whole year attending Toastmaster events to help him become a better public speaker. This has been extremely helpful in helping him clearly articulate information about his book and get his message across to current and potential clients.

Bret grew up in Jasper, IN and dabbled with cars during high school. After high school, he worked various jobs in Jasper and then took a job in Florida as a tech rep for the NHRA Drag Racing circuit. A few years later, he started working for a company in California to work for Blower Drive Service. He had been traveling about 300 days per year and decided to settle down back in Jasper with his new wife. He worked a tool truck and was building his own pro-street hot rod. He wanted to be able to adjust the ride height so he could drive the car to the track and then lower it to race. He took inspiration from semi-trucks with their air springs and sourced one small enough for his project. He built a few more of these systems for his buddies and incorporated Air Ride Technologies in 1996. Within a couple years, things were really starting to take off. Bret’s wife was able to quit her normal job and come work with Air Ride Technologies and they quickly grew to 20 employees. The company continued to grown until the economic downturn in 2008. Through hard work and streamlined business practices, Bret was able to keep the company open and survive the tough times. He did have to lay off some employees but has been able to bounce back strong and now employs 60 people. They have made a big push in the last few years to engineer and build new products and bring them to the market. Now, they are working on marketing and demonstrating the products.

Steve has known he was going to work with cards since the first grade. His dad was an engineer and his mom was a pianist and they encouraged Steve and his siblings to pursue any passion they wanted. This even includes Steve attempting to build a submarine as a kid. He ended up getting drafted to the Vietnam War and worked as an electrical engineer supporting the airplanes. Once he got out, he went to college and got an engineering degree. While at school, he worked at a BMW repair shop. It was then that he started doing performance and aftermarket installs in his free time. He quickly went out on his own and grew the company constantly over the years. Within 5 years, he had several employees and was manufacturing many parts specifically for BMW’s. He gained a reputation worldwide as the go-to engineer and tuner for BMW’s and even caught the attention of corporate. They came and visited his shop and Steve hoped they would begin sharing engineering data, but that wasn’t the case. But, they did allow him to sell his parts through the dealerships as long as he personally warrantied all of the work. He continued this relationship with corporate for many years and raced for them as well. At it’s peak, DINAN employed 70 people, did $1 million in revenue per month, and built 3,000 cars each year. In 2015, he sold DINAN and went on to work for Chip Ganassi Racing to head the Ford GT racing division. He then started on his next venture, CarBahn. It is a service, repair, and modifications for high end vehicles that he plans to expand nationwide. He currently has two locations in northern California. He also has a racing division and a street car engine development division. He has invested a lot of his own money into the business to get it going and will be looking for private equity funds in the future to eventually open 100 locations across the country.

Jason grew up in upstate New York and spent his childhood around cars. For college, he went to Clarkson University and got his Mechanical Engineering degree. He had every intention to go work for an auto company in Detroit but he just couldn’t commit to the cold weather. So, he moved south to work for Home Depot as a mechanical engineer. He worked his way up the ranks and eventually moved on to work for Newell Brands (makers up Rubbermaid and other household items) as a product engineer. While working there, he relocated from North Carolina to Atlanta. By chance, he was approached by Lund’s recruiter using LinkedIn. He was excited for the opportunity to work in the automotive industry again so he took a job as a Product Manager. He has worked in Sales, Supply Chain Management, Marketing, and now as the VP of Branding and Products. Lund International is a holding company that is comprised of about 1200 employees and they focus on manufacturing through 10 companies.

Brent is a first generation American and his parents immigrated to the states after WW2. He spent a lot of his childhood playing with electronics. During high school, he practically took over the computer lab in the mid 80’s to code and tinker however he liked. He went to college to get a Computer Science degree and worked for Microsoft after graduating. He then moved over to GE Capital to do software support for them. At this point, he discovered Autocross and fell in love immediately! He ended up buying an MR2 to race and wanted to turbo charge it. The MegaSquirt was available to control fuel but could not do ignition advance. So, he took it upon himself to build a controller himself and called it the Mega Jolt. He used the archaic Yahoo mailing list to post up about his idea and began selling them very quickly. To help ramp p production, he began purchasing electronic assembly equipment and installing them in the garage. They eventually moved out of the garage to a real commercial space to house all of their equipment and parts. While working on their next project, the Race Capture Pro data acquisition system, they utilized a crowd-funding service called IndieGoGo to raise funds. After the success of this first campaign, they decided to do it again for their RaceCapture Track which was more affordable for the weekend enthusiast. To continue to expand their offerings, they changed the product line name to Podium and began to offer live telemetry data that can be streamed over the cellular network. Their Podium Connect system allows you to transmit existing data acquisition system information back to the pits (and anywhere else) so that others can monitor your car.

Dave grew up in Melbourne, Australia and has always been a petrol head. He knew from an early age that he wanted to work with cars and left school at 15 to get an apprenticeship at a local dealership. During that time, he began racing go carts to satisfy his need to race. Once he finished his apprenticeship program, he became qualified to be hired as a mechanic. He then got a job at a shop that focused on motorsports and he began racing cars himself. After that, he took a job at MoTeC in Melbourne for 5 years before being transferred to MoTeC Europe for 8 years. He then transitioned out and started EPS (Electronic Performance Systems) to be his own boss. He started the business in his garage and continue to operate that way! He uses a couple rooms as an office and for building looms and then uses the garage for injector testing and installs. He sells MoTeC hardware, builds custom looms and travels around the world to tune cars for various customers. Be sure to check out his immaculate Audi Quattro car that he has built and is racing up Pikes Peak again this year!

Lance is from South Africa and he grew up working with his dad at his dealership and salvage yard. When he grew up, he took over part of the business and spent years growing it. Eventually, he decided to make the move to America and attempted to continue with the auto salvage business. He came over on a holiday visa and quickly discovered how hard it is to become an American citizen. After 3 rejections, he was able to finally make it legal and he and his family got their citizenship. Along the way, he started in North Carolina, then Abilene (in Texas), then went to San Bernadino. After many failed attempts, a friend convinced him to become a dealer for the Superformance cars in southern California. Being that Superformance is located in South Africa and Lance having dealership experience, this was a logical fit so they went with it! Superformance provides a “Turn Key Minus” vehicle which consists of a body with suspension and a rear diff. The EPA allows this because it only contains 1 of the 3 components required to be considered a car (the other two being the engine and transmission). This allows for customers to choose whatever engine and transmission they want to complete their car and make it their own. After a long legal battle, Superformance became the only manufacture that is licensed by Shelby to create the cars. They have also expanded to offer different models recently including a modern Ford GT40 and a special edition Bondurant car. Lance purchased Superformance USA back in 2007 with the goal of creating more cars and expanding the business. While the Cobra is still the biggest seller, he is pushing development and production to continue to grow the business. They have leveraged the expertise of Kahn Media to take on the task of marketing their company. This has helped raise awareness of their brand and bring in new customers.

The Ring brothers grew up around their dad’s fueling station and spent their time tinkering with whatever they could get their hands on. Jim moved around a few times and eventually moved his family back home to Spring Green, WI (2 hours west of Milwaukee). He saw a 1969 Camaro Indy Pace car for sale in the paper and had to get a loan from a bank to purchase the car. He fixed it up and ended up selling it for a profit. This was the catalyst for starting his own shop. Jim found a vacant car dealership and bought the building with a friend to begin working on and restoring cars. Several years later, he sold that building and bought a piece of land with his brother to start Ring Brothers. They were doing collision repair to pay the bills and bring in steady revenue. But their passion has always been for the customer and restoration side. On each one of the restorations, they would find more and more products that they didn’t particularly like. So, they would make these pieces in house! They built another building to house all of their CNC machines and now manufacture around 1000 SKU’s. In total, they have 3 buildings that take up about 15,000 sq ft to house all of their jobs and machines.

Kris grew up in Chicago and stayed there to go to college. His family has always been enthusiasts and he grew up tinkering with anything he could get his hands on. He got a degree in Aviation Flight Management and got his A&P License. He never worked in the aerospace industry because he got offered a job at a fuel management company. This company was buildings components of Holly’s EFI throttle body. His next move was over to AMS Performance as their 4th employee. He helped them grow the business. He decided to make a career changed and moved to Las Vegas to dabble in the fitness and then finance industry. He even lived in China for a while! Then he moved back to the states and bounced between Las Vegas and Chicago to help with web development and marketing. Totally shifting gears again, he partnered with a friend and started an app development company in Austin. Sadly, their product didn’t make it and Kris had to switch gears yet again. This time, he headed back to Chicago to do photography with a friend. This is where he got introduced to Powerstop Brakes. They were shooting Powerstop’s catalog for a while and learned that Powerstop wanted to grow their social media presence.  He has helped grow their online presence by creating videos, taking pictures, and attending events around the country. And right when Kris came onboard, Powerstop was working on their TrackDay product line. These products are geared towards the enthusiasts who drive their track car to the track. They teamed up with the Bondurant Racing School to develop pads for their cars and have been using Powerstop Brakes exclusively for a few years now. They also sponsor the GridLife Time Attack series, the Optima Ultimate Street Car Challenge, and the new Spec Corvette series. The off-road market is another segment where Kris is pushing heavily. They organize an event called The Trial where they travel from Chicago to Las Vegas for the SEMA show.

Gary was born in Panama but grew up in the United States. His father had a machine shop and Gary was always around cars. He worked at his dad’s shop at a very early age and learned the importance of hard work. His parents ended up getting a divorce and Gary moved to Panama to live with his mom when he was 9. In his early 20’s, he bought a truck and began modifying it immediately. He increased the power with a supercharger and did basic tuning adjustments. He went to law school and became a lawyer but he never lost his passion for cars. So, he began installing parts and tuning in his free time. He eventually teamed up with MAPerformance to get parts to Panama and worked with tuners and engine builders from the US to grow his business. He also took tuning classes from EFI University to expand his knowledge. Race Lab Motorsports now occupies 8000 sqft and has a dyno, a fab area, a marketing department, and parts sales. There is a second floor in the building where he will be teaching classes on fabrication and installs. He employs 8 people to keep the business going.

John was born in Florida but moved to Philadelphia when he was 10. His dad and he were always tinkering and fixed things rather than replacing them. He stayed in the area and went to college at Penn State to get a Mechanical Engineering degree. Even though his passion for cars never went away, he got a job at a beverage company and ended up in California managing a facility. During that time, he had a side hustle of selling other people’s parts online. It became more and more difficult to make a profit and he wanted to take the company a different direction. He had a list of parts that he wanted and needed personally for his 05 Mustang GT which he road raced. The first one was to deal with an overheating and front-end lift problem he was experiencing. So, he came up with the Track Spec hood vents by using Magnahelic Differential Pressure Gauges to find the optimum location to evacuate heat and equalize pressure. He now operates the entire business out of a 2-car garage! He has found companies to manufacture his products and focusses his efforts on R&D, sales, and customer support. Onto his next adventure, John was talking with a racer friend who was reminiscing about racing C5 Corvettes when they first came out. Within a 3-hour drive, they had formulated a plan to create a Spec Corvette series! The idea was to have a very reliable and available car that can be race-ready (including the car) for around $20,000. They have had a few races so far in 2018 and plan on expanding to areas outside of California. They teamed up with a race coordinator called Speed Ventures to actually conduct the race and now have 27 drivers in SoCal and 10 others spread across the country.

Scott grew up in Minnesota and enjoyed tinkering and making stuff as a kid. He played with dirt bikes and 3 wheelers anything else he could get his hands on. His dad got transferred for work and ended up in Colorado. After high school, he enrolled in an automotive program while working at a construction job. After graduating with his Associates Degree, he went hunting for a job. He had bought a Mitsubishi Galant VR4 and fell in love with imports and turbos. During this time, he meets Nick who’s dad ran the performance shop in Denver and they were going to get the first AWD dyno in Colorado. Scott spent the next few years working at another shop and begin honing his fabrication skills. He built a turbo Eclipse and took it to Mac’s for tuning. They were really impressed with Scott’s work and offered him a job. After working there for a few years, Scott decided he wanted to go it alone and started MoFab. He would do any fabrication work he could get his hands on. He moved the shop a couple times as the work increased and was making a good business at it! But, he was still sending customers to Mac for tuning. Scott really wanted to grow the business so went through the process to get a loan for a dyno and look for a bigger space. At this same time, Nick said he wanted to join Scott in this new venture. When Nick told his dad about this, Bill offered up to sell him Mac’s equipment. Through a few rounds of negotiation, they decided the best and easiest option was to have Scott just acquire Mac’s and run it as MoFab. He moved into Mac’s space and kept all of they guys. They changed the name over to MoFab and pointed the phone, Facebook, and website to his business. After overcoming a few growing pains, the business is thriving and growing!

Dennis grew up on a farm in Indiana and went to Nashville Auto Diesel College before getting drafted to the Air Force during Vietnam. He took a position as a mechanic for their vehicle maintenance division and spent his time repairing equipment. When he got back to Indiana, he met a girl whose family lived in Ft Worth. During one of their visits to her family, he realized there were a lot of jobs in Ft Worth and made up his mind that is where they wanted to move. He got a job as a tractor dealer as a mechanic and worked his way up the ladder for the next 20 years. In 1989, he met Jim who was building wiring harnesses for the conversion van market. Jim wanted to expand the business and start making a harness for hot rods and Dennis was perfect for the job! They built a universal wiring harness that could be used for any hot rod. During their first swap meet, they sold out immediately and knew that had a great product! A year later, Dennis quite his job at the tractor company to build wiring harnesses full time. They got their big break when an editor of Hot Rod Mechanics was building a roadster and needed a wiring harness. The title of the ad was Painless Wiring and this is how they got their name! Over the years, the began making other products to compliment the wiring harnesses and changed the name to be Painless Performance. Now, they are in a 43,000 square foot facility and have around 55 employees. They do all of their manufacturing, assembly, engineering, and tech support in house. Even though they started with hot rods, the off-road truck market has become their biggest seller. And the C10 truck market is quickly growing.

Bob has been racing his entire life. He got started in small Morgans and Triumphs in California and was jealous of the loud and fast American race cars. He stepped up to Corvettes and started winning immediately. He caught the eye of Carol Shelby who was trying to get Bob to race in the Shelby Cobra. After Bob had to race against a Cobra, he was convinced it was superior and went over to Carol’s team to drive. He won a bunch of races that year and then they took the Cobra to Europe with Dan Gurney to dominate there as well. This led to a stent with Enzo Ferrari racing and testing in Formula 1. Then Peter Revson of the Revlon Company lured Bob back to the US to race in CanAm Series.  During one of the races, there was a mechanical failure which sent Bob into the wall and crushed both his feet. The doctors said he would never walk, much less race, again. From this tragedy came the opportunity to create the Bondurant Racing School. He has been at a few locations over the years. But he fell in love with Arizona because of the very predictable weather patterns. This means that he has the best chance to get people out on the track and teach them how to drive. Their programs range from 1-day short courses to a full 4-day open wheel racing school. They have teamed up with Dodge to offer driving schools for anybody who purchase an SRT vehicle and even have a new Demon school where they teach you how to drag race. And yes, Bob was able to heal from the crash and still drives on the track. Even at 85 years young!

Tim was practically born into working on cars. His dad worked at an automotive repair business and Tim immediately took a liking to cars. When he turned 14, he got a compact truck and began modifying it for the mini-truck scene. He built the car all by himself and was happy to show it off at high school. He got his associates degree and got a job at O’Reilly Auto Parts as a delivery driver. Over the years, Tim worked his way up through the ranks, managed his own store, and even worked at the corporate office. Tim’s dad, George, eventually went out on his own and opened up George’s Automotive Performance which was a mix of general repair and simple performance mods. Tim decided to make a career switch and go work with him. They began doing more and more restorations and performance upgrades for muscle cars. After a few years, Tim decided he wanted to compete for the Riddler Award and spent 4 years working on a Mustang which ended up making it to the Great 8 at the show. Eventually, Tim bought the business from his dad and named it GAP Racing. He now rents a 4,000 square foot building and has 5 employees. He has added modern muscle cars to his work load but still focuses on a couple really large muscle car projects each year for special customers and SEMA. He already has plans for a much larger building and just needs to find the space and coordinate with the city to get it going.

As kids, Trevor and Travis saved up their money and spent it on go carts. With a matching contribution from their dad, they were able to get pretty serious and eventually toured around the US and Canada to race go carts. They both ended up going to college but continued to race. Their goal the whole time was to be professional race car drivers and they thought of school as their backup plan. Travis ended up working at the race track in Calabogie as a driving coach and began developing a business plan to educate drivers at various skill levels. He was also racing with a Porsche team. The track ended up buying several Mustangs to use as learning vehicles and they needed a mechanic to take care of all of them. Since Trevor had a background in working on cars, Travis invited him up to work together! When the R34 GTR came out, Trevor and Travis worked with Switzer Performance in the US to import engines and upgrade GTR’s in Canada. This was the beginning of TWOth Autosport. They worked closely with Switzer to develop and test parts and kits geared toward road racing. When Chump Car (now Champ Car) got started, the brothers saw an opportunity to really push their driver development plans. So, they built a Honda Civic for the series and began selling seats and training their drivers. They have expanded the business over the years and now build and manage several cars and go to lots of races each year. They are finalizing a new path to take a novice driver who has never been on track and train them to be a professional endurance racer over a few years.

Dirk has always been a builder and tinkerer. He started working for a clutch company called Kennedy Engineered Products that built engine adapters and clutches for VW’s. He was working as a clutch assembler and was in college for a Mechanical Engineering degree. He worked his way up the ranks at KEP. In 1994, Dirk was working on a project for the Japanese import vehicles and asked his boss if he could take the idea and run with it. In 1996, he started Advanced Clutch Technology (ACT) and started branding the pressure plates himself. He has steadily grown the business over the past couple decades and sees no end in sight. He currently rents a 22,000 manufacturing facility and has 40 employees. They have been a strong proponent of having a strict pricing policy. This was a tough decision in the beginning, but it has turned out to be the right choice. It has allowed shops and sellers to make a good margin on the parts and keep the industry going.

Description: Doug and Brad DeBerti, the father and son duo, have a new Discovery Channel show called Twin Turbos. Doug was born and raised in Montana and moved down to Bakersfield, CA when he was 18. In the late 80’s, Doug got a new truck and began making custom parts for it. He wiggled his way into a building lease and took out 4 credit cards to raise capital for the new business. In an ingenious move to project inventory, he would buy empty boxes from manufacturers and weighted them down! He would just purchase the actual products when the customer would buy them. He sold off that business and started an accessories business that was very successful. During this time, he and his son started DeBerti Designs with the purpose of building custom show vehicles. They would build vehicles, show them at tradeshows, and then sell them to fund the next project. They switched gears and bought a truck to race off road. Very soon, they began defeating the odds and winning races. They leveraged their story and success to pitch a TV show idea to The Discovery Channel. They have a 10,000 square foot shop with about 6 fabricators that help them make anything they can imagine. They are building super cool custom vehicles and continue to go racing. You can check out more information about there show Twin Turbos and catch the first episode on Feb 28th at 10pm ET/PT.

Glen is from New Zealand and his dad actually used to own a trailer company. His dad sold the company in the mid-eighties and it was a couple decades before Glen got back into trailers. After high school, Glen got into construction and went off to create his own construction company. Glen then moved to Dubai and did construction there as well. Over the next decade, he built a very large business with around 700 employees. His next adventure went down a completely different path. He took his wife and two small children to the United States. They bought an RV and toured the US for 6 months to take a break from it all. After the adventure, they moved back to New Zealand and Glen decided to get back into building trailers. He had bought a race car and struggled with loading and unloading it. So, he decided to fix the problem himself! He started with a motorcycle trailer that lowered to the ground to make it easier to load. The next phase was building a single-axle trailer that was capable of carrying a small car. Eventually, he created a tandem-axle trailer that could carry a full-size vehicle. At one point, they were making 50 different trailers and things were getting more and more complicated. After a trip to SEMA, he realized that they needed to streamline operations and focus on their core products. They shed 48 of their 50 different trailers to do this. Now, they only focus on the products that provide the most value.

David was born and raised in Ohio and has been there his entire life. Growing up, he was very active in outdoor activities and his dad was racing. By the time he was 18, he had his SCCA license and was racing pretty regularly. When he went to college, he started off in Accounting but changed it to HR and Psychology. During school, he wrote a business plan to distribute wheels in the Midwest. His dad owned Dayton Wire Wheels and he noticed there was a void in the market of distributing wheels. After working in a wheel & tire store after college, he decided to make his business plan a reality and begin distributing wheels. Steve (David's twin brother) and their dad originally had the idea for a custom welded 2-piece wheel that they could cater to the needs of their customers. This business also took off quickly and Steve brought David in as a partner to help manage the business. They now use their own skill sets to work together to continue to grow the company. David had to shut down the distribution business in 2007 because they couldn’t compete with the Chinese manufacturers who were selling wheels for much cheaper and consigning wheels to their customers. It was just not financially viable to continue to compete in that space so they closed the business to focus on the manufacturing wheels. Recently, they have begun using a carbon fiber barrel and their machined center section to make an extremely lightweight wheel. It drops about 10lb from their lightest wheel previously offered. These wheels are very enticing for electric car customers looking to change the look and performance of their vehicle.

Bob grew up in Colorado and has been around racing his whole life. His dad raced with SCCA and then became the chief driving instructor in Colorado. His dad brought the family to a race and they met another family of racers. It was at this time that Bob would meet his future wife (she was 11 and he was 13). Bob went to college for a business degree and ended up in California after graduating to become a stunt driver. He ended up moving back to Colorado when he and his wife got married. Back in Colorado, he managed one of the Acura dealerships and created a racing program. A group of investors came to Colorado Springs looking to purchase the abandoned Pikes Peak International Raceway and were looking to have a local person manage it. Bob was then chosen to come on as the General Manager. He has become an investor and is now the President of the track. Over the years, Bob has vastly expanded the offerings and revenue sources for the track. Typically, it is easy to fill up the weekends with enthusiast events. But, he has pushed to get other activities during the week to rent out the track. He went after OEM’s, military contractors, and research programs to fill up the week day spots. This has helped them be successful in keeping the track open and expanding the offerings!

Scooter grew up as a mechanic and got his first job right out of high school. He was drafted to the Navy during the Vietnam War where he served as an aircraft mechanic. When he came back home, he got a job at Racing Head Service around 1972. They were having trouble finding good camshafts for their market so they started Cam Dynamics (now Comp Cams) to fill the need. Over the past few decades, Scooter and the team have built Comp Performance Group into a juggernaut in the aftermarket powertrain industry! Now, Scooter looks for possible acquisitions to expand their reach and offer superior products. They also recently underwent a large logistical overhaul of their company and implemented a new software system to help manage it all.  Scooter has also been very involved with SEMA. He spent 6 years on the Board of Directors and served 2 of those years as the Chief Executive Officer. He has helped the SEMA organization push the RPM Act in an effort to combat some detrimental EPA language that prohibits street cars be turned into race cars.

Larry scraped and saved up $1000 to purchase his first Canon Rebel XT DSLR camera back in 2004. He had been taking pictures with a simple point-and-shoot but wanted to step up his professionalism. He had his own business fixing & building computers but also took pictures as a paparazzi. These jobs were a means to an end that allowed him to take automotive pictures. Over the last 13 years, he has traveled all over the world and been to hundreds of events to pursue his passion. As a testament to his dedication, Larry funded many of his photography trips by justifying them as investments. He would take a chance to travel to an event with the intent of selling his pictures, but it was never a guarantee. This drive and passion resonated with the owners and drivers of the cars and Larry became a world-renowned automotive photographer and editor. Michelin has sent Larry to Austria to do a shoot with a Ford GT, Ken Block and the Hoonigan crew hired Larry to take pictures during Climbkhana, he took aerial pictures during the Baja 1000 for Monster Energy, and he is the official photographer for the GridLife series. Needless to say, Larry isn’t joking when he claims to take an average of 750 pictures each day!

Chris went to college at an art school in Michigan and focused on graphic design. After graduating, he worked at several design firms and worked his way up the corporate ladder. He was also running a forum called EFHonda to pursue his passion of the EF Honda chassis. He even started his own parking lot meet up called the EF Honda Meet to hang out with fellow enthusiasts. In 2004, they stepped it up and rented Gingerman Raceway on a Monday and took their cars out on to the track. They called it Westminster Honda Meet 4 (for 2004). As the years went by, the Honda Meet grew and turned into a tight-nit community where people would look forward to the meet every year. Chris focused on making it a very professional event and created new designs and marketing material for each event. But cars weren’t the only thing he was interested in. Chris had been attending a lot of music festivals and was meeting a lot of artists all over the country. So, he decided to blend the two hobbies and create GridLife. Taking what he learned from Honda Meet, he wanted to create an event that appealed to more than just the car culture. To do this, he devised an experience-oriented track weekend that also included live music. He encouraged people to camp at the event, grill out, and watch the racing. He also incorporated a car show segment and drifting to make it even more appealing to all the different car segments.

John bought his first Eagle Talon when he was in high school and upgraded to a turbo Eclipse when he got to college. He did quite a few mods and ran it a lot at the drag strip. Then, John and some buddies got together and rented a small shop to modify their cars and others for customers. After a few years, John separated off and took his fabrication equipment to work at another shop. That second shop began to shift to more domestic cars so John decided to go out on his own. He bought an 8500 sqft building to house a few lifts, the dyno, engine assembly room, and an area for his fabrication. He has grown to having 4 employees and working on several different import cars. He has been focusing on only working on stuff that makes him money and has grown the business steadily over the years.

Trevor raced cars all through high school and he progressed over the years with more powerful and faster cars. When he turned 21, he bought a Trans Am that came with the new LS V8. At that same time, his now business partner Jason Mangum also had a Trans Am and they raced against each other any chance they got! Trevor graduated college in 2000 and moved to Dallas, TX to look for a job. It was at this time that Trevor and Jason really considered starting a real business. When they pulled the trigger, Trevor moved back home to Lubbock, TX to open up Texas Speed. Their main focus was parts sales and they were early adopters to sell parts on a website. They also installed parts on cars but eventually stopped that to focus on selling parts. In July of 2014, they relocated to Georgetown, a suburb north of Austin, TX to get access to more employees. Since the move, Texas Speed has grown to almost 50 employees and has transitioned to manufacturing parts as well as selling them online. They now machine and assemble all of their engines, port their cylinder heads, and grind camshafts all in house.

Howard began his focus in the sport compact performance market building roll cages and engines for customers. He bought his first CNC machine way back in 2005 because he wasn’t able to reliably get sleeved blocks. Things were going good until the economic downturn in 2008 when they had to sell off all the assets to stay out of bankruptcy. In 2010, he started Howard’s Hot Rods with his wife. This was kind of a side business and Howard went to work for another machine shop. As time went on, Howard decided to build a building on his property to handle his Howard’s Hot Rods business. In 2013, he decided to get back into the machining business and bought another CNC machine. He took things he learned over the years and implemented processes to ensure that everything is done correctly the first time. This organization also allows them to know exactly how many of each machining process they complete to better determine ways to save money or attract more customers in the future.

Jeremy and John met during high school and shared their love for turbocharged 4-cylinder cars. Jeremy (aka Fathouse) and John worked behind John’s parent’s house wrenching on their cars and other peoples’ cars. They met Ben at a car meet and struck up a lasting friendship. After a few years of doing car stuff on the side, they decided to have a go at creating a real performance shop. They all brought a different aspect to the table: Jeremy was an industrial welder and had been fabricating parts for Evo’s and other cars for years, John was an excellent mechanic and had worked for racing teams, and Ben had a formal business education and worked alongside his dad at his business for many years. Together, they made a great team to run and operate a performance shop. They jumped in feet first and purchased a set of buildings on a good size plot of land. It came with 2 buildings and a house which Jeremy actually lives in. They design and build products needed for their customer cars and then manufacture those products to sell on their website. They have expanded their offerings from Evo’s and STI’s to include Ford V8’s as well. They invested in a car and then began making products for it. To promote their products, they recently hired a part-time videographer to create content and spread brand awareness.

Jason has been hustling to make money ever since he was a kid! He started by mowing lawns, washing cars, putting grip tape on skateboards, and painting other kid’s bicycles. When he was 14, he bought a VW bug and immediately began working on it and modifying it. Then he bought a Mazda mini truck slammed it with hydraulics and did other modifications to it. During high school, he teamed up with an older friend to start working on other people’s cars and trucks. After a brief stint in college, Jason realized that wasn’t for him. So, he got a full-time job but still did the side hustle of running his shop. He opened his own shop, employed 1 tech, and quickly expanded this side business to a larger location. As things got more and more busy, Jason decided to take the leap and run Rage Performance (now Whitfield Fab) for a living! He downsized his life to help prop up the business during this transition. After he started working full time, the retail parts sales really took off. While this was great money, it took Jason away from what he loved – racing and making cool stuff. So, he pivoted his business model and focused his efforts to manufacturing parts, doing engine swaps, and building roll cages. Now, he is working hard to make roll cage kits for every car possible.