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Welcome to the Women of Golf! Tune in Tuesday 9:00 AM Eastern Cindy & Ted begin with a "Mixed Bag" of topics in theNo B.S. Zone. Plus, they welcome special guest: Michelle Melia, LPGA "Class A" Teaching Professional, Head Women's Golf Coach Monmouth University. More on Michelle: LPGA “Class A” Golf Professional, Michelle Melia brings over 20 years of teaching and coaching experience. In 2008, Michelle was named the Ladies Professional Golf Association “National Golf Coach of the Year” for her efforts as Head Golf Coach at Fairleigh Dickinson University. During her professional coaching career, Michelle has also been a Division I golf coach at Rutgers University and Monmouth University. She is the LPGA Teaching Professional for the First Tee of Monmouth and Ocean Counties, LPGA Girls Golf Club site director, and serves as committee member for numerous local New Jersey Golf Organizations. Join them LIVE Tuesday 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf! Tune in Tuesday 9:00 AM Eastern Cindy & Ted begin with a discussion in theNo B.S. Zone on "Why Millennial Girls Don't Golf?" Plus, later they welcome special guest: Dave Harner - PGA Director of Golf Operations at the French Lick Resort. More on Dave: Born and raised in French Lick and with the exception of a two year stint at the Doe Valley Country Club in Brandenburg, KY has been an employee of French Lick Resort since 1976. 2012 Indiana PGA Professional of the Year, 3-time Indiana PGA Merchandiser of the Year for Golf Shop Sales and Operations, 1994, 2004, and 2009, Founder of the Orange County Jr. Golf Association 1998, Coach of the Springs Valley High School Golf Team 2001-2011, Clerk-Treasurer Town of French Lick 2004-2008, Member of the French Lick Town Council, 2010 to present, Member Indiana Golf Course Owners Assn. Board of Directors, Member, Growth of the Game Committee, Indiana PGA & Member, Board of Directors, Indiana Golf Course Owners Assn. Join them LIVE Tuesday 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy & Ted welcome Lilia Vu, after her third win this year. The Symetra Tour's - Four Winds Invitational held in South Bend, IN + No B.S. Zone"How To Break 90 Consistently?" More on Lilia: Vu, 23, is a native of Fountain Valley, California. Helped lead Team USA to victory at the 2018 Curtis Cup, earning four points . Member of the 2018 Arnold Palmer Cup and USA World Amateur Teams. As a UCLA Bruin, was awarded 2018 PING WGCA Player of the Year, Pac-1 Conference Golfer of the Year and Honda Award finalist, also three-time WGCA First Team All-American and All-Pac 12 performer. Ranked first on the all-time UCLA career victory list with eight individual titles. Winner of the 2021 Gardens City Charity Classic, Twin Bridges Championship and now the Four Winds Invitational. Join them LIVE Tuesday 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week Cindy & Ted welcome Sophia Schubert, runner-up at the Symetra Tours, FireKeepers Casino Hotel Championship + No B.S. Zone - "What would make golf more FUN?" More on Sophia: Sophia Schubert is an American professional golfer. Schubert won the 2017 U.S. Women's Amateur, defeating the number-3 ranked amateur player in the world and former Olympian, Albane Valenzuela, in the final. She recently finished runner-up at the past weekend's FireKeepers Casino Hotel Championship. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesdays - 9:00 AM Eastern Cindy & Ted start the show in the No B.S. Zone with a discussion on "Key Points To Improving Your Score". Then later theywelcome special guest: Alison Walshe,  - LPGA Tour Professional. More on Alison: Born in Ireland but raised in Massachusetts and currently residing in Massachusetts with her husband. Alison has semi-retired from playing professional golf full time. Alison graduated a three time All American from the University of Arizona, played on the US Curtis Cup Team, US World Amatuer team, and claimed victories in numerous national amateur competitions and collegiate events before taking on the LPGA Tour. Alison went on to play on the LPGA Tour full time for 11 years, collecting numerous top 10s and maintaining her card year in and year out.  Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy's off this week, so Ted welcomes Lilia Vu, winner of the Twin Bridges Championship + a special No B.S. Zone - "What you can learn from watching pros". More on Lilia: Vu, 23, is a native of Fountain Valley, California. Helped lead Team USA to victory at the 2018 Curtis Cup, earning four points . Member of the 2018 Arnold Palmer Cup and USA World Amateur Teams. As a UCLA Bruin, was awarded 2018 PING WGCA Player of the Year, Pac-1 Conference Golfer of the Year and Honda Award finalist, also three-time WGCA First Team All-American and All-Pac 12 performer. Ranked first on the all-time UCLA career victory list with eight individual titles. Winner of the 2021 Gardens City Charity Classic and Twin Bridges Championship. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week Ted & Cindy welcome Meghan MacLaren, winner of the Prasco Charity Championship + Lisa O'Hurley,  Founder & CEO of LOHLA SPORTS, LLC. More on Meghan & Lisa: Meghan a native of England, competed as an amateur in the 2016 WPGA International Challenge and won best amateur . Claimed seven top-10s in 2017 on the LET Access Series, including her second win and a third-place finish. Became the Order of Merit winner, gaining her full card on the 2018 LET. Started the 2018 season by winning her first LET title in the Women's New South Wales Open, her fourth start of the season. Also won two medals in the European Team Championships at Gleneagles, silver in the Mixed Team Championships and bronze in the Women's Team competition with Michele Thomson. Lisa is a former Golf Channel and GOLFINO executive, Lifelong love for golf clothes and impeccable sense of style. Starred for four years on Baylor University golf team. Four handicap who plays out of Sherwood C.C. in Thousand Oaks, CA and Mayacama Golf Club in Sonoma, CA. Married to actor, John O'Hurley (J. Peterman on “Seinfeld,” host of Family Feud and lead in “Chicago” on Broadway). Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesdays - 9:00 AM Eastern Cindy & Ted begin this week's show in the No B.S. Zone with a discussion on "How to build confidence". Then later theywelcome special guest: Brianne Murphy - LPGA Professional and Owner of Murphy's Golf & Fitness More on Brianne: Over the years Brianne has developed a great passion for this game and particularly teaching. Her career started in 1997 in Cape Cod, Massachusetts where she worked under a Teaching Professional listed in the Top 100 Teachers in the United States. Opportunities to advance my teaching have taken her to other locations such as Connecticut, Boston, New York, Orlando, Chicago and then to the Tampa Bay area. Being a LPGA Teaching Professional since 2003, Brianne has worked with Nike Golf Camps, First Tee Program and LPGA Girls Club. Recently she was appointed to the National Tournament Committee for the LPGA and enjoy coordinating charity and celebrity golf tournaments. She's held the position of Junior Chairman for the West Central Chapter PGA for 4 years and believe whole heartedly in Junior Golf.  Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday - 9:00 AM Eastern Cindy & Tedwelcome Symetra Tour Player, Morgane Metraux winner of this past weekend's Island Resort Championship. Plus a 90 Day Challenge in the No B.S. Zone. More on Morgane: Metraux, 24, is a native of Lausanne, Switzerland. Played in a European Girls' Team Championship (2013) and three European Ladies Team Championships (2014/15/16) during which time the team won a silver (2015) and a bronze medal (2014). Concluded her Florida State University career with the third lowest stroke average (73.18) in school history. Captured three collegiate victories and is one of only four Seminoles to ever record three or more career wins. Two-time All-ACC selection and Women's Golf Coaches Association (WGCA) Honorable Mention All-American. Career-best score 62 in the second round of the 2016 European Ladies Amateur Championship where she ended T4. Professional and Symetra Tour debut at the 2018 Four Winds Invitational. Made eleven cuts in 13 starts in her rookie season (2018). Made six cuts in eight starts on the Ladies European Tour in 2020 with a season-best tenth at the inaugural Saudi Ladies International. Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy's off this week, so Ted speaks with two great women golf professionals: Savannah Vilaubi, Symetra Tour Player + Kelly McAnally – Chief Operating Officer First Tee - Richmond VA. More on Savannah & Kelly: Savannah, is a professional golfer whose accomplishments include winning the 2016 Texas Women's Open. She began playing golf when she was eight years old, and training with Micky Yokoi in high school. She attended the University of California, Riverside. She has worked closely with the Women With Drive organization, created to help promote women's golf. She finished tied for 2nd at this past weekend's Mission Inn Resort and Club Championship. Kelly, leads the organization's day to day operations including: strategic planning, facility management, operational personnel oversight, and vendor relationships. In addition, she is responsible for driving facility patronage and seeking creative and innovative revenue opportunities and partnerships. Before joining the team in March 2018, she worked for IMG where she served as Tournament Director for LPGA events. Her last stop was Green Bay, WI for the Thornberry Creek LPGA Classic. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week Ted & Cindy welcome Amanda Doherty, runner up at the IOA Golf Classic + Karyn Dunphy,  LPGA Class A Teaching Professional. More on Amanda & Karyn: Amanda, is a native of Atlanta, Georgia. 2018 All-ACC selection for Florida State University. Captured medalist honors at the 2020 IJGA Guadalajara Collegiate Invitational. Competed at the inaugural Augusta National Women’s Amateur (ANWA) in April 2019. Ended collegiate career with the fourth-lowest scoring average in Seminoles history (73.08). Finished T61 at Stage II of the 2019 LPGA Qualifying Tournament to first earn Symetra Tour membership as a 2020 rookie. Secured a career-best result of T4 in the 2021 Garden City Charity Classic at Buffalo Dunes Golf Course. Karyn, a native Long Islander, and LPGA Class A Professional since 2004. Karyn won the Western Section Teacher of the Year honor in 2009 & other LPGA sanctioned tournaments including the 2012 LPGA Professionals National Championship, Super-Senior Division. A writer, coach, and mentor, she is co-owner of Las Vegas Women’s Golf Schools. Karyn passionately loves teaching golf, mindfulness, and meditation, enjoys cooking and traveling. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week Ted & Cindy welcome Casey Danielson, winner of the Symetra Classic + Elisa Gaudet,  Founder of Women's Golf Day. More on Casey & Elisa: Casey, 25, is a native of Osceola, Wisconsin. Four-time WIAA Division 2 State Championship medalist at Osceola H.S. Member of the 2015 NCAA Championship team title for Stanford University. 2017 All-Pac 12 First Team and Women’s Golf Coaches Association (WGCA) Second Team All-American. Medalist at the 2017 Lalla Aicha Tour School to first earn Ladies European Tour membership as a 2018 rookie. Earned her Yoga Alliance Certification for the Hatha Discipline in 2018 through the Marianne Wells Yoga School. Elisa, President of Executive Golf International & Founder of Women's Golf Day. She has over 16 years of experience servicing clients with marketing, branding, sales as well as strategic planning and execution. She specializes in the golf industry and her experience includes working and living in the US, Europe, Latin America and numerous emerging golf markets. Some of the organizations she has worked with include the PGA TOUR, Lucent Tour de las Americas and the government of the Dominican Republic. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesdays - 9:00 AM Eastern Cindy & Ted begin the No B.S. Zone with a discussion on "10 tips ... that will improve your golf game". Then later theywelcome special guest: Marissa Kulig Crow - Class A LPGA Teaching Professional at Lyman Orchards in Middlefield, CT. More on Marissa: Marissa enters her ninth season as a full time Teaching Professional at Lyman Orchards in Middlefield, CT. Marissa was honored with being named 2019 Teacher of the Year by the LPGA for the Northeast. Marissa and Lyman Orchards have built the most successful women’s golf program in the northeast and one of the biggest and best in the United States with well over 800 women attending the program in 2020 and over 160 women playing in the golf league. Since Marissa started the program at Lyman Orchards in 2013, over 3,800 female participants have gone through her Golf Fore Women program. Marissa has been in the golf business for the majority of her life with positions ranging from greens keeper, head golf professional, to general manager. She has been a member of the LPGA Teaching & Club Professional Division since 2001. Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week Ted & Cindy welcome Lilia Vu, winner of the Garden City Charity Classic + Karen Palacios-Jansen, Master LPGA Professional & founder of CardioGolf. More on Lilia & Karen: Lilia, 23, is a native of Fountain Valley, CA. Helped lead Team USA to victory at the 2018 Curtis Cup, earning four points. Member of the 2018 Arnold Palmer Cup & USA World Amateur Teams. As a UCLA Bruin, was awarded 2018 PING WGCA Player of the Year, Pac-1 Conference Golfer of the Year and Honda Award finalist. Ranked first on the all-time UCLA career victory list with eight individual titles. Finished T27 at the inaugural LPGA Q-Series. Karen, Master LPGA Professional has developed a system of working out to help golfers of all levels improve their golf swings and fitness at the same time. CardioGolf™ TV has hundreds of workout videos and tips to help you improve your golf game and fitness at the same time. Using the CardioGolf™ Slope and Shortee Club, Karen takes you through a collection of exercises and drills to improve your game and get a great workout at the same time. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday - 9:00 AM Eastern Cindy & Tedwelcome Symetra Tour Player, Samantha Wagner runner-up at the Copper Rock Championship. Plus a great discussion in the No B.S. Zone "5 easy steps to get up-and-down from the bunker". More on Samantha: Wagner is a native of Windermere, Florida. Competed for Team USA in the 2012 Junior Ryder Cup. Member of Team USA for the 2013 Junior Solheim Cup. Spent two years at the University of Florida and named to 2016 All-SEC Freshman Team. Qualified for and made her professional debut at the 2017 U.S. Women’s Open Championship. Completed 72 holes at the 2017 LPGA Final Qualifying Tournament to first earn Symetra Tour membership as a 2018 rookie. Finished tied for runner-up at this past weekend's Copper Rock Championship. Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week Ted & Cindy welcome back Ruixin Lui, winner of the Casino Del Sol Golf Classic + Britni Gielow - LPGA Class A Teaching Professional & Owner of Gielow Golf, LLC. More on Ruixin & Britni: Ruixin Liu a native of China and a three time Symetra Tour champion in 2018, finished No.1 in the Race for the Card  . Only the sixth player in Symetra Tour history to surpass $100,000 in single season earnings.  She made six cuts across 20 starts as a 2019 LPGA rookie.  This event makes her sixth time she's won on the Symetra Tour. Britni Gielow a former academic All-American at NCAA Division III Hope College, Britni helped the Flying Dutch women’s team qualify for the DIII National Championship for the first time in school history in 2015. A three-time All-State selection for Division II Girls Golf and a member of the Mona Shores Girls Golf Team that won four consecutive state championships 2009-12. While playing competitively, she made trips to Patti Butcher to work on her mechanics and improve her mental approach to the game. It was during this time that Britni developed an interest in teaching golf. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday - 9:00 AM Eastern Cindy & Ted begin with a discussion in the No B.S. Zone on "How To Improve Accuracy". Then later theywelcome back special guest: Debbie Waitkus - Speaker, Author & Founder, Golf for Cause. More on Debbie: Debbie Waitkus is a speaker, author and consultant who founded Golf for Cause in 2000 in an effort to empower businesswomen through golf. She's also the Tournament Director for the Marilynn Smith Scholarship Pro-Am, Past-President of Women in the Golf Industry and co-founder of the National Women’s Golf Alliance, Debbie innovatively helps organizations marry golf with their strategic objectives, or as she would say – “Turn Golf into Gold!” The second edition of her book, Get Your Golf On! is available on Amazon along with the EWGA Foundation book Teeing Up for Success, in which Debbie is a contributing author. Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesdays - 9:00 AM Eastern Cindy & Ted begin the No B.S. Zone with a discussion on 5 Quick Tips to Hit the Ball Farther. Then later theywelcome special guest: Kathy Hart Wood, LPGA Teaching Professional. More on Kathy: Kathy Hart Wood is ranked as one of LPGA Teaching and Club Professional’s Top 50 LPGA Teachers. She is the creator of The Groove, a golf instruction membership site that offers a resource for golfers learning and improving in the game. Kathy is also a Confidence Coach who helps players overcome the mental obstacles that interfere with performance. She offers coaching in group workshops and individual formats. Kathy currently teaches at Fiddler’s Elbow Country Club in Bedminster, NJ. and can be contacted at kathy@KathyHartWood.com. Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern The Symetra Tour's - IOA Championship winner Germany's Sophie Hausmann and LPGA Golf Professional, Dr. Greta Anderson join Ted & Cindy this week on the show. More on Sophie & Dr. Greta: Sophie Hausmann - A native of Nottuln, Germany, won the 2016 German International Ladies Amateur Championship. Qualified for the 2018 U.S. Women’s Open as an amateur . Two-time Big Sky Conference Player of the Year for the University of Idaho. Represented Germany at the 2016 & 2018 World Amateur Team Championship . Competed in the inaugural Augusta National Women’s Amateur April 2019. Made six cuts in 10 Symetra Tour starts in 2020, with four top-20 finishes including a season-best at the Founders Tribute. Dr. Greta Anderson - As an LPGA golf instructor, I teach using methods grounded in measurability, strategy, and evidence. Most of all, I help you learn to love the game of golf. When we work together, I will challenge you. That’s guaranteed. I’ll also help you maximize your skills, identify and address individual problems, and build the confidence you need to play your very best. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern The 2021 Symetra Tour's Carlisle Arizona Women's Golf Classic winner - Ruixin Liu, closes out the win in sudden death playoff. She joins Ted & Cindy along with LPGA Class A Golf Professional, Val Patrick. More on Ruixin & Val: Ruixin Liu a native of Shenzen, China. She was a three time Symetra Tour champion in 2018 to finish at No. 1 one in the Race for the Card  .  Liu was a 2018 Symetra Tour graduate to first earn LPGA Tour membership as 2019 LPGA Tour rookie. Only the sixth player in Symetra Tour history to surpass $100,000 in single season earnings.  She made six cuts across 20 starts as a 2019 LPGA rookie with a season best finish T1 at Marathon Classic.  This event makes her fifth time she's won on the Symetra Tour. Val Patrick - In 1964,  Val's dad took her to a golf course, where he met a man named Art Prior who worked with juniors in order to coach Val. Art owned PAR-MOR Golf Course/Driving Range one of the most unique golf facilities in East Lansing, MI. She played junior golf and consistantly ranked among the top 5 in the state. Art helped her with every part of her game which ultimately lead to a career as an LPGA Teaching Professional. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week on the Women of Golf we welcome two special guests: 2019 Symetra Tour rookie, Gigi Stoll plus later in the show, Elisa Gaudet, President of Executive Golf International & Founder, Women's Golf Day. More on Gigi & Elisa: Gigi Stoll in her rookie season of 2019 she claimed 3 top-5 finishes. Attended the University of Arizona and was teammates with fellow Symetra Tour Member Krystal Quihuis. 2019 in a Nutshell - 21 events, 12 cuts made, $38,640 (36). Recorded three top-10 finishes, including a season-best T2 finish at the Guardian Championship Elisa Gaudet is the President of Executive Golf International & Founder of Women's Golf Day. She has over 16 years of experience servicing clients with marketing, branding, sales as well as strategic planning and execution. She specializes in the golf industry and her experience includes working and living in the US, Europe, Latin America and numerous emerging golf markets. Some of the organizations she has worked with include the PGA TOUR, Lucent Tour de las Americas and the government of the Dominican Republic. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week on the Women of Golf we welcome two special guests. First up, Mike Nichols, Chief Business Officer - Symetra Tour. Then Later, their joined by Jamie Leno Zimron, Class A LPGA Teaching Professional. More on Mike & Jamie: Mike Nichols has been the Chief Business Officer of the LPGA Symetra Tour since July 2012. Prior to that, he served as the VP of Tournament Business Affairs at the LPGA, as well as the Championship Director of the 2005 US Senior Open. Jamie Leno Zimron is a Class A LPGA Teaching Professional, 6th Degree Aikido Black Belt, Somatic Psychologist, Corporate Speaker and Mind-Body Fitness Trainer. A Phi Beta Kappa graduate of Stanford University, she is the creator of KiAi Golf, The Centered Way, and is currently offering a new training initiative: Where Business Meets The Green: Turning Golf Into Gold. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesdays - 9:00 AM Eastern Cindy & Ted begin the No B.S. Zone with a discussion on "How to Stay Focused During Your Round". Then later theywelcome special guest: Debbie O'Connell – LPGA Professional, Keynote Speaker, Author & Entrepreneur. More on Debbie: A 26-year veteran of women’s professional golf and an LPGA Class A Teaching and Club Professional (T&CP). Debbie is a dynamic, engaging, entertaining, knowledgeable speaker and leadership advocate. Her energy, passion and authentic positive nature motivates and inspires her audiences to have the courage to strive to reach their full potential in all areas of life.  Debbie is a seasoned media professional, and is the host of the recently launched “Game Time Golf Positive” Channel for Audible, an Amazon own company. She has also had multiple appearances on the Golf Channel, and has hosted numerous golf oriented radio shows as well as a television show “Par Fore the Course.”  An author, Debbie completed her first book, “Golf Positive! Live Positive!” Before establishing Golf Positive, LLC.  Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Once again Cindy & Ted begin the show with a great discussion in the No B.S. Zone - Tips for Keeping a Good Round Going. Later their joined by special guest: Linda Hartough, world renowned golf-landscape painter More on Linda: Linda Hartough is a world-renowned golf-landscape artist. Her work is displayed in the permanent collections of such legendary clubs as Augusta National, Laurel Valley, Pinehurst and Pine Valley; in the personal collections of such golf notables as Jack Nicklaus, Raymond Floyd and Rees Jones; and in the collections of the USGA Museum, in Far Hills, New Jersey, and the Morris Museum of Art, in Augusta, Georgia. Hartough’s paintings of various holes at Augusta National Golf Club are prized by collectors the world over. In addition, Hartough painted the first of her U.S. Open series in 1990, commissioned by the U.S. Golf Association – a 25-year series she completed in 2014, as well as her British Open Championship series, from 1990-1999. Join LIVE Tuesdays 9:00 - 10:00AM Eastern available at http://www.blogtalkradio.com/womenofgolf Or listen on any of these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy & Ted begin this week's show with a great discussion in the No B.S. Zone - How to Prepare for the First Round of the Year. Plus, later their joined by special guest: Wes Whittingham, Vice President of Sales - Volvik USA. More on Wes: Wes’s career includes 40 years in the golf industry in the on-course, off-course, retail, OEM and overseas manufacturing arenas. He has product category experience in footwear, apparel, clubs, balls and accessories. He has held senior management positions with RAM Golf, Head Sports, Orlimar, Florsheim, Bridgestone Golf and Volvik USA. Whittingham, who resides in Atlanta, Georgia, holds a Bachelor’s degree and a Master’s degree in organizational management. Join LIVE Tuesdays 9:00 - 10:00AM Eastern available at http://www.blogtalkradio.com/womenofgolf Or listen on any of these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy & Ted begin Season 8 with a great discussion in the No B.S. Zone - A New "You" in 2021. Later in the show their joined by special guest: Dr. Bern Bernacki – President of the Golf Heritage Society. More on Dr. Bernacki: Dr. Bernacki is a community-based, self-employed family physician of 35 years, who loves the game of golf. He plays golf in a variety of ways: with hickory, steel and modern-era shafts – of course, always with a period-appropriate ball. Dr. Bernacki also is active in youth development and drug prevention activities, having recently completed a leadership role with First Tee Pittsburgh. And he serves the membership of the Golf Heritage Society (GHS), currently as president of the organization. Join LIVE Tuesdays 9:00 - 10:00AM Eastern available at http://www.blogtalkradio.com/womenofgolf Or listen on any of these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern This week on the Women of Golf, Cindy and Ted wrap up Season 7 with two great guests: Mike Nichols, Chief Business Officer of the Symetra Tour & Marvol Barnard, The LPGA Professionals - Nat'l President. More on Mike & Marvol: Mike Nichols has been the Chief Business Officer of the LPGA Symetra Tour since July 2012. Prior to that, he served as the VP of Tournament Business Affairs at the LPGA, as well as the Championship Director of the 2005 US Senior Open. Marvol is the National President of the LPGA Professionals and a member of the PGA of America. As the LPGA’s National President, she leads an organization of over 1,800 female golf professionals who serve in every aspect of the golf industry. Known for her innovative programming, Marvol is the recipient of the 2018 PGA National Player Development Award, the 2016 LPGA Teacher of the Year Award, and the Nancy Lopez Golf Achievement Award, among other notable achievements. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy & Ted  begin the show with a great discussion in the No B.S. Zone "Reflecting on 2020". Then later, they welcome special guest: Jody Jackson, Performance Coach & Class A Member LPGA Professional. More on Jody: Jody is a Performance Coach, Agent for Mindfulness and Game Changer who uses golf as the training ground to support people in achieving their personal best. As a ‘Class A Member’ of the LPGA Professionals, she currently works as an Instructor for the LPGA Global Education Team (online and internationally) and operates Jody Jackson Golf on Vancouver Island, British Columbia. She has always been a life-long learner who has dedicated my educational, professional and personal development to understanding the whole person. I have been a professional teacher and coach for the past 24 years, after graduating from the University of Alberta’s Faculty of Physical Education (specialization in Coaching and Athletic Training) and the Faculty of Education (specialization in Educational Psychology). Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesdays 9:00 - 10:00 AM Eastern On this week's Women of Golf Show, Cindy & Ted welcome to the show: Janie Jackson, Symetra Tour Player and winner of the 12th Annual Florida's Natural Charity Classic. Plus later their joined bySusan Bond, PGA Professional, Sales Rep for Straight Down (Apparel Company). She's also involved with the PGA magazine women leaders platform. Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

We continue the Beginning the Path: We Start Where We Are with a fish story. Jesus begins his ministry in Mark with calling two fishermen and then another two fishermen. Apparently, fishermen make the best first disciples. So, what can we learn about our own calling from the calling of these four folks? Join us Sunday as we explore the callings of Simon, Andrew, James, and John. Online only at 11:00AM Eastern.

Welcome to the Women of Golf Show! Tune in Tuesdays 9:00 - 10:00 AM Eastern On this week's Women of Golf Show, Cindy & Ted welcome two great guests. First up Ana Belac, No.1 in Volvik Race for the Card, Player of the Year and the Carolina Golf Classic Champion. Then later, they are joined byGina Umeck – LPGA Member & Head Women's Golf Coach, CSUN (California State University). Join us LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these social media platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Guest: Bonnie Faulkner - http://gunsandbutter.org/ | ECONOMY, HISTORY, POLITICS, GOVERNMENT, CONSPIRACIES, GLOBALISM, CENSORSHIP Bonnie Faulkner produces and hosts the political economy radio program, Guns and Butter.  Her first broadcast, one month after the crimes of September 11th, established foreknowledge of these events by Wall Street, the big banks and intelligence agencies.  Since that first show, Guns and Butter has continued its in-depth analysis of all aspects of the September 11th attacks and the resulting 9/11 wars.  Richard Gage first learned the facts of 9/11 on her show and went on to found Architects and Engineers for 9/11 Truth.  Guns and Butter early on covered the subprime and the coming financial meltdown of 2008 and continues its in-depth financial analysis with such experts as Michael Hudson, Michel Chossudovsky, Max Keiser, William Engdahl, William K. Black and many others.  Her radio shows are archived at gunsandbutter.org, where you can listen to her extensive interviews with such fascinating guests as James Bacque, Michael Hoffman, Robert Schoch, Jim Fetzer, Lori Handrahan, Gilad Atzmon, William Pepper, Wayne Madsen, Douglas Valentine and many more. She was banned from Pacifica's flagship station, KPFA, in August 2018 for airing a presentation on Palestine by former Army War College Director of Strategic Studies, Alan Sabrosky, in which he cited IRC figures for deaths in concentration camps, considered “holocaust denial”. Visit her website at gunsandbutter.org and help keep the spirit of free speech alive in America. *Guns and Butter airs every Wednesday at 9:00AM Eastern on WBAI in New York City at 99.5 FM and streamed live at wbai.org.

Welcome to the Women of Golf Show! Tune in Tuesday - 9:00 AM Eastern On this week's Women of Golf, Cindy & Ted are joined bythe 2020 Symetra Tour Championship winner, Frida Kinhult. Then later they welcomeLPGA Class B Teaching Professional & Arkansas State Assistant Women’s Golf Coach, Rachel Pollock. Join Cindy & Ted LIVE Tuesday 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

This week I am circling back around to the call of Moses; you know, the burning bush story. As I look at the text of Moses call, I ask the question: do I really want that clear of a sign? Do I want to be certain of what God wants for me? If you have an answer and are interested in hearing mine, join us for worship online-only this Sunday at 11:00AM Eastern.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy and Ted begin the show with a great discussion in the No B.S. Zone , 9 Tips to help junior golfers. Plus later their joined by special guest: Val Patrick - LPGA Class A Golf Professional. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy and Ted begin the show with a great discussion in the No B.S. Zone. Then later their joined by special guest: Taylor Babcock - LPGA "Class A" Teaching Professional (Indian Creek Country Club & Country Club of Fairfield). More on Taylor: A Graduate of Barry University with a Bachelor's in Sport Management and a Minor in Business. Here are a few of Taylor's Women's Golf Career Highlights: 2012 National Golf Coaches Association All-American Honorable Mention; 33rd Place National Player Ranking; 2012 Second-Team, All-Sunshine State Conference honors; 2012 Division II Academic All-District Honors; 2012 Division II Athletic Directors Association Academic Achievement Award; National Golf Coaches Association Scholar All-American (2010-2013), Sunshine State Conference Commissioner’s Honor Roll (2010-2013). Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday - 9:00 AM Eastern This week on the Women of Golf, Cindy & Ted are joined by: Karen Chung,Symetra Tour Player & Michele Melia, LPGA "Class A" Teaching Professional & Head Women's Golf Coach Monmouth University. More on Karen: Born April 11, 1995, Chung is a native of Livingston, New Jersey. Member of victorious Team USA at the 2012 Junior Ryder Cup. Two-time member of Team USA for the Junior Solheim Cup (2011, 2013). Competed in the 2016 ANA Inspiration as a tournament sponsor exemption. 2016 Women’s Golf Coaches Association Honorable Mention All-American. Finished T19 at the 2016 LPGA Final Qualifying Tournament to first earn LPGA Tour membership as a 2017 rookie. More on Michelle: LPGA “Class A” Golf Professional, Michelle brings over 20 years of teaching and coaching experience. In 2008, Michelle was named the LPGA's “National Golf Coach of the Year” for her efforts as Head Golf Coach at Fairleigh Dickinson University. Michelle began her competitive golf career at age 11 and went on to win five New Jersey Women’s Public Golf Links Championships. Join Cindy & Ted LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Sometimes it is difficult for us to believe how God sees us and how God sees others around us. That is the story for our called-person of this week: David. Some of you may be saying to yourselves, "Wasn't David the great king of Israel?" Yes and he did not begin that way! Any more than any of us begin on top of the world. Join us at 11:00AM Eastern on Sunday for part 3 in our series Beginning the Path: We Start Where We Are.

Welcome to the Women of Golf Show! Tune in Tuesday - 9:00 AM Eastern This week on the Women of Golf, Cindy & Ted are joined by: Haylee Rae Harford, Symetra Tour Player & Karen Nicoletti, LPGA Teaching Professional. More on Haylee: Haylee started playing golf at age of 5, her dad introduced her to the game. Some of her Amateur Highlights: Member of Team USA at the 2019 Arnold Palmer Cup, Finished T7 at inaugural Augusta National Women’s Amateur, Four-time All-Southern Conference performer for Furman University, 2017 Women’s Golf Coaches Association Second Team All-American, Captured the 2019 Southern Conference Player of the Year honors for the Paladins. Recipient of the 2019 Dr. Gary Clark Student-Athlete Achievement Award as a senior. More on Karen: Born in San Diego, California, started playing Golf when she was just 5 years old. Won the Junior World Golf Championship when she was 9 & 10 years old. Played on various Mini Tour's and the women's European Tour after college and owned and operated her own Golf Shop in Germany. Specializing in golfer development, Karen’s unique approach to coaching inspires golfers of every age, gender and skill level. She is a site Director for a LPGA-USGA Girls Golf. Join Cindy & Ted LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on any of these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Our second installment in the Beginning the Path: We Start Where We Are takes a look at some of the big, memorable stories of call in the Bible. Over the many years I have served as a pastor, I have been asked why a person didn't get a burning bush like Moses or a blinding light like Paul. Wouldn't it be cool to have a BIG call story like one of the biblical characters? Sure. But if you think about how each of us is a once-in-infinity creation, then it seems reasonable that we'd each have a unique experience of call. This Sunday, we'll talk about calling and God's unique connection to all of us. Join us at 11:00AM Eastern online-only.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy and Ted welcome special guest: Anna Redding, Symetra Tour Player. On the second half of the show they enter the No B.S. Zone. More on Anna: Anna was born April 3, 1997 and a native of Concord, North Carolina. Finished T26 at the inaugural Augusta National Women’s Amateur, 2014 NCISAA Class 3A State Championship medalist for Cannon School. Led Cannon School to four NCISAA Class 3A State Championship team titles, Semifinalist at the 2015 North and South Women’s Amateur Golf Championship. Medalist at 2018 Mary Fossum Invitational and two-time All-ACC for University of Virginia, 2019 Women’s Golf Coaches Association (WGCA) Honorable Mention All-American at UVA . Finished in 80th at the 2019 LPGA Q-Series to first earn Symetra Tour membership as a 2020 rookie. Raised over $20,000 for Tenwek Mission Hospital in Kenya through her “Birdies for Babies” project as a high school senior in 2014. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

This week we begin a series about call and working out our faith- Beginning the Path: We Start Where We Are. Over the coming weeks, we will examine the call stories of folks whose call stories from the Bible are less "bright-lights-from-heaven" or "burning-bush" episodes and more everyday. We'll be looking at stories more like yours or mine. We begin this week with the challenges of answering the call, working it out. Join us Sunday online-only as we kick off the new series at 11:00AM Eastern.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy and Ted welcome special guest: Laura Wearnwinner of the IOA Golf Classic. Then follow up with a great discussion in the No B.S. Zone - Top 10 Mistakes Amateur Golfers Make More on Laura: Laura, 28, is from Charlotte, North Carolina, ended her Furman University career with 12 top-10 finishes. She's also a Two-time All-Southern Conference performer for the Paladins. Had 108 career starts on the “Road to the LPGA” with 11 top-10 results. Became a first-time Symetra Tour champion at the 2016 Gosling’s Dark ’n Stormy Classic and in 2013, was a Women’s Southern Amateur finalist and competed in U.S. Women’s Amateur. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy and Ted begin the show with a great discussion in the No B.S. Zone. Then later their joined by special guest: Tina Tombs, President of Tina Tombs Golf. More on Tina: Born in Montreal, Quebec, Canada and raised in Bedford, N.H., Tina now calls Arizona her home since 1980. She started playing golf at the age of 14, and has competed nationally and internationally for over 35 years. Tina graduated from ASU with a BS in Physical Education and a minor in Anatomy and Physiology. She competed on the ASU Sun Devil Golf Team and was a two time NCAA Collegiate All-American. Tina won the 1981 NH State Amateur Championship, 1982 New England Amateur Championship, 1984 Eastern Amateur Championship, Pac 10 Championship, ASU Sun Devil Championship, and was a 3-time Regional PAC-10 All Conference Team Member. Tina qualified for the LPGA Tour in 1987, winning the 1990 LPGA Jamie Farr Classic, and was runner up in the 1993 Sara Lee Classic. Tina began her teaching career in 2000 and in 2004 she became the Director of Instruction as well as the President and CEO of Tina Tombs Golf, LLC. at The Arizona Biltmore Golf Club Resort and Spa in Phoenix. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy and Ted are joined this week by two great guests: Casey Danielson – Symetra Tour Player +Cathy Kim - PGA/LPGA Teaching Professional. More on Cathy: Cathy is a teaching professional who helps golfers of all skill levels to achieve their personal and professional goals. She assesses the golfer’s physical abilities, listens to the player’s goals and tailors a game plan that best fits the player. Before starting a teaching career, Played collegiate golf and attempted the road to the LPGA. Taught at TPC Summerlin in Las Vegas, Nevada for 5 years before calling 1757 Golf Club home. One of her personal missions is to diversify the game and make it an equal access sport for everyone to enjoy. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

Welcome to the Women of Golf Show! Tune in Tuesday 9:00 AM Eastern Cindy's off this week so I have the honor of speaking with two great guests:Kim Kaufmanwinner of the Four Winds Invitational & Rebecka Heinmert - LPGA Class A Teaching Professional. More on Kim: Kim  is a native of Clark, South Dakota. She's a medalist for Texas Tech University at the 2012 Landfall Tradition , 2013 Women’s Golf Coaches Association (WGCA) Second Team All-American, Top five in the Golfweek/Sagarin Fall 2012 Collegiate Rankings to first earn Symetra Tour membership as a 2013 rookie , Previously a two-time Symetra Tour champion, the 2013 Island Resort Championship and 2014 Volvik Championship. More on Rebecka: Rebeckagrew up in Sweden and was a member of the Swedish National Golf Team for 5 years. Based now in San Francisco’s East Bay, she played in three NCAA Championships for San Jose State. A 3-time Academic All-American, went on to play professionally on the LPGA Futures/Symetra Tour, and has been a member of the LPGA Teaching & Club Professionals Division since 2004. Join LIVE Tuesdays 9:00 - 10:00AM Eastern http://www.blogtalkradio.com/womenofgolf Or listen on these platforms:  iTunes , Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.

"Do you love me?" The risen Jesus asks Peter this question-three times! So, what was Peter's response? (read John 21:15-19) As I hear the question asked, I wonder what my response would be. Could I honestly say, "Yes?" And just what does "loving" Jesus entail? Could I do so wholeheartedly? How does a question addressed to someone else 2000 years ago fit into our following Jesus now? Join us online-only this Sunday at 11:00AM Eastern for a response.

Thursday, April 16th 11:00AM Eastern/ 8:00AM Pacific The Context of White Supremacy welcomes the return of a black male listener in China. A so called ex-patriot, he's lived in China for over a decade. An educator by trade, he's been instructing Chinese pupils during his time abroad. Gus has been in contact with this Victim of Racism throughout the coronavirus pandemic. As the virus reportedly originated in the Wuhan village of China, he's already survived two months of quarantine and is now enjoying the freedom of no restrictions on movement - he still wears a mask. With painful accuracy, nearly a month ago he mailed Gus a detailed report predicting that black people in the U.S. - where his relatives still reside, would be devastated by Covid-19. He thought Racist control of our diet, polluted living environments, and centuries of inadequate health care and malicious medical experimentation and abuse on black people would leave us in a substantially immune-deficient state. We'll discuss his observations on how black people in the U.S. have responded to bleak turn of the virus in the U.S. and the sudden, government-sanctioned abuse of Africans legally residing in China. #PlantBasedEatingCountersRacism INVEST in The COWS – paypal.me/TheCOWS The C.O.W.S. Radio Program is specifically engineered for black & non-white listeners - Victims of White Supremacy. The purpose of this program is to provide Victims of White Supremacy with constructive information and suggestions on how to counter Racist Woman & Racist Man. TUNE IN! Phone: 1-605-313-5164 - Access Code 564943# Hit star *6 & 1 to enter caller cue

How does Alex Berman consistently get sales appointments and land deals with billion dollar brands? This week on The Inbound Success Podcast, Experiment27 Chairman Alex Berman pulls back the curtain on the email strategy he uses to close deals with Fortune 500 companies. From identifying your target audience, to developing an offer and writing cold emails, Alex goes into detail on his campaign blueprint and shares how both he and his clients have used it to win business. Highlights from my conversation with Alex include: If you want to get in front of big brands, Alex recommends that you start by identifying industries where you've had strong performance or a great track record. Then develop a "no brainer offer" for other businesses in that industry. Alex says that enterprise level companies want to see that you've done work with other companies of their size and in their industry. If you can nail those two things, then cracking into big companies becomes much easier. If you don't have a relevant track record, he suggests going after a smaller company in that industry and then gradually working your way up in company size.  Once you have identified the industry you are targeting and you have your no brainer offer, the next step is to build a landing page for it. Alex recommends creating four different variations of the landing page and testing to see which performs best. When it comes time to email the target audience, use a short subject line. Alex says "Quick question" performs best for him. The first sentence of the email is then a custom compliment aimed at the recipient (the emails are one-to-one). Alex has found that adding this in produces 10X the responses. That is then followed by a one sentence case study highlighting work you've done for a similar company in the same industry, and a pitch to meet with the recipient. Start by testing different subject lines with small audiences of 50 to 100 people to see which ones work best. The goal is to get a subject line that has an open rate of 80% or greater. Alex generally strives for a 4% meeting book rate (so, four meetings or every 100 emails sent). Alex likes to test different times for sending emails, but has found in general that Tuesday, Wednesday or Thursday at 10 am works best. The strategy that Alex uses works best for companies that sell a product or service valued at $1,000 or more. Below that, Alex says that a company is better off using Facebook ads. The biggest mistakes that companies make when implementing this strategy are outsourcing it, not customizing the emails correctly, and giving up too soon. It can take several tries at testing to land on a really powerful subject line and offer, and the best marketers are the ones that stick with it. Resources from this episode: Visit the Experiment27 website Subscribe to Alex Berman's YouTube channel Check out Alex's Email 10k course Listen to the podcast to get the details on Alex's email campaign blueprint and learn how to use it to close deals with your target prospects. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and today my guest is Alex Berman who is the chairman of Experiment27. Welcome, Alex. Alex Berman (Guest): Thanks for having me, Kathleen. Alex and Kathleen recording this episode together . Kathleen: Yeah you know, I was intrigued to read your background and your profile. It talks about how you help clients get meetings with billion dollar brands. So like, land the big whales, if you will, and I'm really excited to talk to you about that, but before we dig into it, will you just give my listeners a little bit of background on who you are, what you do, and what Experiment27 is? About Alex Berman and Experiment27 Alex: Sure. So Experiment27 is part of a bigger holding company that I run. X27 does "done for you" lead generation. So we help companies match with billion dollar brands, but then we also have Email 10K which is of course where people it for it, or they can do it themselves following the course, and there's also consulting for advanced entrepreneurs, but we just kind of help them with lead generation. So basically, if it has something to do with lead generation in the business to business space, that is my specialty. We've been doing this for almost a decade now, and also I run a YouTube channel where we have I think over 28,000 subs, and all we do is post about free business to business sales training. Kathleen: Oh, I love it. And how did you get to be such an expert in lead gen? Alex: A lot of trial and error. It's the same thing that we talk about ... I mean, it's like any marketing channel where the first time you try lead gen, the first I tried it I tried it all wrong. I was spamming a lot of people. I didn't have the offer down, and what I learned is by sending in small batches and by customizing the messages, it allows you to get a lot more feedback quicker, and if you're able to get feedback quicker, you're able to improve the emails constantly. So the main thing that I teach is it's an iterative process of testing a campaign, sending it out there, seeing what the results are, improving it, and then getting a new list of leads that hasn't seen the previous campaign and testing that optimized campaign with email, and then continuing to improve that over and over again. And what that allows you to do is, one, you can get a bunch of sales with cold email which is really cool, but the other thing it does is it really strengthens your offer. So when you do use inbound, you use social media, you use YouTube like we do, it makes the offer that much more likely to convert. Designing Marketing Campaigns That Target Billion Dollar Brands Kathleen: Hm. So walk me through this. If I am a marketer, and I come to you, and I say, "I'm looking to reach people at these huge companies," the billion dollar brands that you talk about, those can be hard target markets to crack into. Walk me through your process from beginning to end if you're going to do this for me. Alex: Sure. So if you're an established company, the first thing I'm going to do is ask what case studies you have and what sort of companies you've worked with in the past. And from there, what I want to do is try to find patterns. So for instance, a lot of our clients are software as a service businesses or services businesses where, let's say, you had a good case study with a potato chip company like a consumer packaged goods company. Then what we're going to do is create an offer just around that company. I call it a no-brainer offer, and what we want to do is come up with an offer that is so good that people can't say no. For instance, for lead generation which is what I sell, it might be something like we're gonna book ten meetings in the next week with people in your ideal customer base, or we're going to give you the money back. Something like that is what we really want to nail down in an ideal situation, and you could do it across ditches like video production we help some people. Usually it's coming up with either a video idea that they like or their money back or coming up with a list of what the video is going to be like bullet points, an outline. From there, once you have the no-brainer offer, it's writing that in a way that highlights the case study, and we could talk about this in a second what to actually put in that email because it's very similar to what we put in Facebook ads when we do that too. But once you have that no-brainer offer and you frame it in a way that is extremely niche specific, then you test it in the market and see what they say. What I've found is with enterprise companies, what they want to see is ... they want to see you've done work with the companies of their size, and they want to see that you've done work with companies that are very similar, as similar as possible, to them. If you can nail those two things, then you're all set to scale the enterprise. If not, I would not approach someone like a Fortune 500 but instead go after people that are $5+ million in revenue, and then try to get one of those smaller case studies that you can then leverage to get these large enterprises. How To Get Started Kathleen: Okay, so that was going to be my question which is, obviously everybody's got to start somewhere. So, it sounds like what you're saying is you start within the same industry or product service, vertical, but you just start with a smaller firm. Correct? Alex: Exactly. So one mistake that a lot of companies make, even big enterprises, is they don't have marketing that's specific for one vertical. So for instance, let's say you're running a software as a service business and you're crushing it with live events, and you're also crushing it with CPG, or you're also crushing it with retail. They will be sending all three of those customers to the exact same funnel, they exact same website. So one of the things that we focus on is not only separating the marketing, so we'll have three different websites for each of those, or one different website for each one of those verticals. Kathleen: A full website, not just a landing page? Alex: Well, a landing page is basically a website. Kathleen: Or a microsite, a microsite. Okay. Alex: It's like a microsite, it's a one or two page site. Usually it's just a headline, some kind of testimonial, some case studies, and then the contact form. Maybe a breakdown of the services. But yeah, and then it's not just coming up with that, but it's coming up with three or four of those options and then testing all four in the market, seeing which one gets the best response, and then only at that point doubling and tripling down on the marketing. Because a lot of entrepreneurs, they have a theory for what their customer looks like, or they have a theory, even if they've been running a business 10-15 years, they kind of know who their customers are, but they actually haven't done a real analysis and figured out one, who are the customers that will be most successful when using this, and then two, who are the customers that I actually make the most money from? And it's cool to do that analysis and then also compare it to which one of these offers actually gets people to buy most often, and then hopefully you find an overlap there. If not, you need to do more research. Developing An Email Outreach Strategy Kathleen: Okay, so you craft the offer, you develop your case study, and then you're sending ... it sounds like you're starting with an initial email. Is that right? Alex: Yeah. It's normally a short email. We can breakdown what the email says if you want. Kathleen: Yeah, let's do it. I love to get as specific as possible. Alex: Okay. So the first thing that I like to test is the subject line. Normally I'll just say if people are writing their first email from scratch, I would say just go with "quick question" because I've sent over 2 million emails now, and that one still outperforms cross niche. So the highest chance to get an open rate is with "quick question." So sending that as a subject line's good. Then what we do is the first sentence of the email is a custom compliment towards the person's business, and this is not something you can outsource, this is not something that you can kind of fake, especially at the enterprise level. It needs to be a custom compliment, and it sounds something like, "Hey Kathleen, really love your Inbound Success Podcast. Long time listener. Love the interview you did with Alex Berman." Just something like that. Or if it's someone at Sony like, "Hey," director of marketing name, "congrats on the Q4 growth. Loved the latest earnings report." You know, just something that's very specific to their business, and what that does is it gets them to keep reading the next part which is the one sentence case study which usually goes like ... Let's say you are talking to Sony, and you worked with ... Who's a competitor to Sony? Like Hitachi. So that custom compliment. So, "Hey, I really love what you're doing with Sony. Love the Q4 growth. We just wrapped a project with Hitachi where we optimized their entire backend, and we were able to generate a 14% increase in," I don't know like new user engagement or whatever you guys did. "We'd love to do the same for Sony. Are you around for a quick call later this week? Let me know, and I can send over a couple times." Kathleen: You know, and I can serve as a testimonial to the fact that this approach works because all right, I'm going to actually read the email that you sent pitching me for the podcast which totally follows your formula. So the subject line was "Huge fan," and you said, "Hey, Kathleen. Just listened to your interview with Sangram Vajre from Terminus, and I was really impressed with the idea of using AI to fit data and automatically build landing pages and ABM campaigns for prospects." That was the initial compliment line, and then you said, "It would be incredible to come on your show as a guest. I run a YouTube channel with over 23,000 subscribers and have been on more than 100 podcasts including," and then you listed some out. So totally following the format you just described which is awesome. I love that you practice what you preach, and it worked, and I got back to you and said, "Yes!" So there you have it. Alex: Yeah. We practice what we preach because every other way is inefficient. Like okay, what I found is when we started doing the personal lines, when we started doing that we got a ten times increase. I know it takes more time. That might have taken four or five minutes. Like I had to look up that podcast episode, we had to listen to part of the episode and figure out what it was, and then after we booked, I did check out the actual episode so I wasn't lying. That all takes time, for sure, but the response boost is worth it, and the conversion rate increase which you might not even see when you send the emails out, but you'll see it like three, four months later. The number of people that work with you or get you on their podcast or whatever from an email like that is much higher than one of these generic cold emails that people are sending out. Kathleen: Absolutely. Now, you mentioned ... I love that you have this formulaic approach. I mean, it's formulaic, but it's like customized formulaic I would say. It's a blueprint more so than a copy and paste. So you apply this blueprint to the email, and you mentioned sending it out to a smaller group in the beginning. So define small. Alex: Small would be anywhere from ... So you want to make sure you get enough data. I would say a minimum of 50 people, a maximum of 100 people with a pitch like this. And what you want to test is a few things. So for instance, what was the subject line that you just read? Kathleen: Huge fan. Alex: Huge fan, okay. So huge fan might have been iteration number four or five, and the first thing that we're looking for is, and by the way this is all broken down in our course, Email 10K, email10k.com. What we want to do is you want to find the subject line that gets over an 80% open rate. So for instance, for podcasts if you open that, that's amazing. Quick question might have gotten under 80% so that was optimized out. When we were sending to breweries, actually the one that won when we were doing ... It was digital marketing for breweries in the United States, it was a beer emoji, and when we were sending to the entertainment companies like Netflix and TV Land and stuff like that, what was booking meetings was, "I was born to work with HBO," or "I was born to work with your company." Benchmarking Success Alex: So that is found through ... Yeah, just hardcore testing. 100 at a time. That's the first thing you're looking for is ... Well two things you're looking for, one is are people opening the email? You want at least an 80% open rate before you even touch anything else, and then two, are the emails any good? Meaning if you get a super high bounce rate then you're going to want to change the way you're finding leads. Kathleen: Now quick clarifying question on that. So you're testing these subject lines. Are you testing simultaneously different subject lines with different small audiences, or are you testing sequentially? Like, you send one, it doesn't work, you send another one? Alex: Sequentially's usually enough. Because the numbers that we're talking about ... So what you want is an 80% open rate. You want at least a 4% meeting book rate. So every 100 emails, you're getting 4 people signed up. So when you're dealing with numbers like that, it's a little easier to see when things are failing or they're succeeding. You'll be able to see pretty quick because you're either going to get a 14% open rate or like a 30%, or it's going to be 90. Right? And that's ... You're really going for those major win emails. Kathleen: All right. So it sounds like shorter subject lines work really well also. Alex: It completely depends on the niche. What I've found is in some niches, yeah, "quick question" works really well, shorter subject lines work really well, and that's because your custom compliment can be seen. If you look at Gmail or even Outlook, you'll see the subject line, and then you'll see that first line of the email. So if you have even just "Quick Q," which also works pretty well, they see that subject line, but then they also see the first line of the email before they open. So a good first line also will improve open rates. Testing Email Copy Kathleen: Yeah, that makes sense. So all right, you test this out, you land on a good subject line. You already have the body copy within the email written. Are you testing that as well? Alex: Yeah. So the main thing I want to make sure first is the subject line gets over 80% before we touch anything to do with the body. I would stick to the exact template that we talked about earlier. That's the baseline template, and then from there if 80% of the people are opening, and you're getting ... Usually it's about 20% reply or less, then we're rewriting the body of the email. Usually it's messing around with the case studies or messing around with the personalized compliments. A lot of people when they first start the compliments, they either go too far in one direction. So for instance, if I was sending this email to you and I had pointed out something specific about the Terminus podcast and written this long paragraph to you, the chances that that would work, especially to an enterprise level company, would be very level. But what people are trying to find and what we're trying to find is you want a compliment that's short enough but it's not super creepy. Like, you don't want it to look like you did a crazy amount of research. Kathleen: Yeah, you're stalking them. Alex: Yeah, exactly. But you also don't want it to be too generic. So part of it is finding that balance. How Long To Run Email Tests Kathleen: Now how long do you wait after you send those initial emails out to kind of close the test? Because obviously, I don't know, in my experience I find that some people look at their email right away, and then for other people it could be a day or two, and they might still open it. What's the right amount of time for that? Alex: After seeing hundreds of these campaigns, it's kind of evolved a little bit because I don't want it to say ... Like, the gut feeling is we should wait a couple days on our tests. What I've found is when a campaign works, it works so well that you can tell after like three or four hours. Kathleen: Wow. Alex: Especially if you're sending at the right times. For instance, the best time I've found actually is a couple hours before this. It's like Tuesday, Wednesday, Thursday 10:00AM Eastern time is usually the best because it overlaps early morning Pacific, and then the other best time is later in the afternoon. So like 3:00 Pacific so you hit like 3:00-4:00PM Pacific. Kathleen: Okay. Alex: But if you're sending on those times, you should be able to see opens and engages. And then the other thing I'll do sometimes with replies is, and this is a little bit of an advanced tactic, but if someone does reply to your email and you're trying to follow up, you can see when they reply and then queue your followups to go out whenever they're checking their emails. Kathleen: Yeah, there's actually a great platform that we've used called Seventh Sense that does that for you which is pretty cool. It just tracks email open times, and then it develops a personal send time for everybody in your database. It's like magic. Alex: Yeah no, it's sick. Because I just sent 50 followups the other day, and it was crazy. Some people only do emails at like 3:00AM Pacific, or maybe they'll do emails at like midnight. Kathleen: Yeah. Yeah. Alex: You just can't tell. Kathleen: So if you have such a short amount of turnaround time that's necessary to conclude a test, it sounds like you can go through this entire process within a week. Alex: You can, and one of the things that I talk to new entrepreneurs about is especially when you're starting your business or if you have a business for a while and you're trying to find what market is worth investing in for your inbound, I would run 10-20 tests. Just even test different offers and different positions within that. Like before you even deal with optimizing or making sure the subject line works or whatever, stick to that basic template of "quick question" and write an email, and then write 10 different emails for 10 different offers. Like maybe one is selling your company like you only work with chip manufacturers. Or only work with software as a service startups, whatever. Just doing what we talked about with the case studies. Because what I've found is one of those ten, or even two of those ten, are going to blow away all the other tests, and then you only focus on those two. Kathleen: And then you just slightly change the contents to adjust for different industries and roll it out? Alex: The ... Yeah, you change the one sentence case study. So we just worked with this company, and we did this thing. Following Up On The Initial Email Send Kathleen: Okay, great. So I love this format. So is there something that comes after the email iterations, or is that it? That brings in the meetings? Alex: That brings in the ... So there are followups on top of it. One, and I broke all of these down in the course, but one is just like, "Hey, I'm sure you're busy and wanted to make sure this didn't get buried." That's a couple days later. Then the third one is, I call it like the big win. So something like, "Hey, we just had a big win working with this solar manufacturer we did that ..." like basically a second one sentence case study, and then asking them for another call like, "Hey, we'd love to talk. If you're around ..." I always try to end emails with question marks, too. Kathleen: Yeah. Alex: "Would you mind if I sent over a few times for a quick call?" is how I'll usually end them. Or I'll just say, "Let's talk?" Alex's Results Kathleen: Great. You teach this method, you've done this with different clients. Talk me through what kinds of results you've seen, and is it specific to a certain type of business or industry or company size? Alex: Is it specific ... So anyone that sells to people that check their emails. That's ... This is what I like to think about, so- Kathleen: A narrow target audience. Alex: It's narrow ... Well so if you think about it though like some businesses aren't good for this. So for instance what I found is loans or mortgages aren't really good because with those you just have to hit so many people that Facebook ads is a better thing. Used cars is also not a good niche for this. But most of the B2B. Anyone that's selling to manufacturers or anyone that works in an office. Things like that are best for this sort of thing. Revenue size I've found does not matter. We've met with most of the Fortune 500 for our clients and for ourselves, and we've met with smaller ... Like everyone from local businesses up to billion dollar brands this is good for. I try to avoid companies under $5 million in revenue because I mean, I like dealing with people that can actually afford this service. I don't like dealing with local businesses. Kathleen: Yeah, yeah. But I guess a local business could presumably take your class or if they heard this they could test out executing it for themselves. They could DIY. Alex: Yeah, for sure. Okay, so what businesses are benefiting from this? Kathleen: Yeah. Alex: I thought you were talking about what businesses are worth selling to. Kathleen: Oh, oh, oh, oh. Yes. Okay, got you. Yes. Alex: So what businesses are benefiting from this? It's usually any sort of business that has a higher ticket. Because this sort of thing like we're talking about, we're personalizing the emails. Every single email, it takes a decent amount of time. So I would say if your cost is under $1,000 per user, it's probably not worth doing this. You should probably do like Facebook ads or something. But if you're selling a service, like my background is selling mobile apps to the enterprise so we're used to selling $100,000 apps, or like $200,000 applications, websites, that sort of stuff, or even a lot of our clients will sell like $25,000 packages, $30,000 packages. Cold email is perfect for those. Kathleen: Great. Okay. So considered purchases, if you will. High dollar value sales. Alex: High dollar value sales, and sometimes they're not considered. I mean, you get the right no-brainer offer. Our initial marketing reviews were $8,500, and we would sell those after a couple weeks, and then that would just go into the retainers. It all depends on the type of client you're going after. Right? Because like for Sony, or for Home Depot or whoever, like $8,500 is very small. Kathleen: Yeah, that is not a considered purchase for them. Very good point. So talk me through the results that your clients are seeing with this, and how long does it take to see those results? Alex: So if you get an email right off the bat ... I actually just saw something in our private Facebook group this morning, some guy sold ... his name was Mark O, he sold $4,500 and then $4,000 off a month like two days after starting, but that's when everything goes perfectly if you get the offer right. If you're willing to put in the time and you're willing to test and you're willing to be wrong 9, 10, 11 times and just keep going back and iterating, I mean it could work pretty quick. It 100% depends on how fast you are, how intuitive you are with the data, and then how much you're willing to actually put into it because a lot of people, they find cold emailing extremely boring, and I did too until ... I had to purposely reframe each email as, "Okay, this email's worth $3. This email's worth $5," like whatever, like I had to reframe it just to get myself to actually work because it is super tedious work. Kathleen: Yeah, but it sounds like it gets easier over time. Alex: It does, and it gets faster. And once you have an offer, it's much better. The hardest part and the thing where you can get stuck for months at a time is trying to find the way that your business should be positioned to get massive amounts of money, and I know it sounds kind of weird, but it's like there is a way to frame any business where it becomes a no-brainer for clients, and then everything else becomes easy. And if you're not at that point where it feels easy and things are like going, until you've been there it's hard to describe it, but there's ... And you'll see it once you get it. There's such a difference between a business that works and a business that just kind of works. Kathleen: Hm. Interesting. Well I love it. 10x improvements like you were talking about are certainly attractive, and the fact that you can do all of this in a week is also very attractive. It's just it sounds like it's really just a matter of time and elbow grease. Alex: Yeah, and if you compare it to something like Facebook ads, like we run Facebook ads as well, and it's a similar strategy where you're filming 10-20 ads and putting budget behind all of them. Those actually take time to get the data in, and it costs money. Right, if you compare it to something like cold email, all that costs is time which for some people is money, but if you're a new entrepreneur and you're not charging like $700 an hour, it's not that much money. Common Mistakes Businesses Make When Targeting Big Brands Kathleen: Yeah. Now what do you see as the most common mistakes that people make when trying to do this? Alex: First most common mistake is they think they can outsource it all, and they don't want to do the customization. I recommend against that, especially in this initial ... the hardest phase, the research phase. Once you have something that works, you can scale pretty easy. They try to outsource too early, too. They customize in the wrong way. A lot of our clients are ... well actually, not a lot of our clients. Some of our clients are international. And so English isn't the greatest for them. Even if they come from like Germany or some Western country. So framing that compliment in a way that doesn't come off as like too crazy is actually something that I struggle with a lot with our coaching clients. That's number two. And then number three would be giving up too soon. And actually giving up too soon/settling too soon. Because you might try three tests, and like test one and test two book zero meetings, and then test three books two meetings. Then you might be like, "oh, I'm going to put my entire business onto test three," when really if you had tested like four or five more times, you might have sent an email that got eight meetings. Kathleen: Yeah. How do you know when to stop testing? Alex: So I would never stop testing. I know even with our ... so with the course part of our business, we spend 30% of our revenue on research and development. So just testing new ads and doing all that stuff outside of scale. I would never stop testing. It's always surprising. What we saw our add to cart cost go from $100 to $6 this week just by testing a new series of ads. Kathleen: Wow. That's crazy. Alex: Right? You can only get those improvements by constantly throwing stuff out there and seeing what works. Kathleen: Yeah. Very cool. And I love how specific you've been just in terms of sharing guidance on the actual wording of subject lines that works and the wording of some of the emails. It's really helpful. If somebody wants to try this, how do you recommend narrowing down your list? Because a lot of the people I know ... You said send it to 50 or 100 people. A lot of the people I know have lists that are much larger than that. Is it just literally a matter of, "All right, I'm going to export this list of 10,000 people, and I'm just going to take the first 100," or is there some other way ... Do you start with like a certain subpopulation? Alex: So what I would do is if you have an inbound list, I would actually ignore it for now. So you have marketing that works for your inbound list, right? Keep that going. What I would actually do is go over to Upwork or go over to LinkedIn and just start making lists of your ideal clients. I would send 100 cold. I would make a list of these people cold instead of going through the people that are subscribed. Because what you want is you test with the cold traffic where you can quickly iterate, and then once you have something that's working with those cold people, then you can take it back to your main list, and you know it'll work versus burning your main list on an offer that may or may not be okay. Kathleen: Do you have any concerns around if somebody does that, jeopardizing their sender score just because people hitting spam or what have you? Alex: Yeah, so normally ... And actually if you "Alex Berman how to avoid the spam box," on YouTube, I broke it down. But normally I'll recommend starting with a brand new domain for cold email, and then you warm it up over like two weeks. You subscribe to some newsletters, you make it seem like a normal email, and actually I would have a different domain for your cold emails, a different domain for your inbound like your email list emails, and a third domain ... actually even a third and fourth domain. Like third domain for cold ad traffic lists, right just in case, because spam is an issue there. And even a fourth domain for just customer communication. That way you protect everything. You keep it all super segmented. Kathleen: Does that get really confusing? Alex: Not for me. I mean, for our ads we've got like alex@X27.io, like alex@X27Marketing.com is our other list. alex@Experiment27.com. It's all pretty easy. Kathleen: And I'm assuming they all redirect at some point to...? Alex: They all redirect ... Yeah they all go to my normal inbox. Kathleen: Okay, got you. Very helpful. All right. Alex: It's a good way to protect your sender score there. Because what you'll also do is a lot of times if you want to test a bunch of different cold email campaigns also, you might, and what I make people consider a lot is you might want to buy a domain for each one of these different niches as well, and then that domain will just redirect to a website that's specific for that niche. The Impact of GDPR Kathleen: Do you worry at all with European like GDPR rules and the increasing focus on doing something similar in the US, do you worry at all that that approach is going to get tougher to use because cold emailing will begin to become disallowed essentially under regulations? Alex: If it's illegal, I recommend not doing it. What I've found is there's always a place for a personalized compliment. The personalizing the emails thing is ... that's what increases our response rate, and it's also what takes it out of the spammy territory. We're not sending messages to 10,000 people. We're not robocalling. It's nothing crazy like that. But I would ... Yeah, if you're in like ... Especially if you're in Europe or the UK or Canada or Australia, definitely consult a lawyer before working with someone like us or doing anything related to this. Kathleen: Yeah, it is getting- Alex: As far as I know, in America it's totally good so far except for maybe California is a little iffy right now. Kathleen: Yeah, definitely. Definitely. But it's interesting the direction everything's heading. It'll be interesting to see where it goes. Okay. Well- Alex: It will be, but it's not like these go away. You can use these same strategies ... Once you get this testing strategy down, you can use it for Facebook ads, you can use it for cold LinkedIn messages. You can use it for text messages. You can use it at events just like testing your elevator pitch at events. It's all the same kind of thing. Just taking words and trying to test the way that you're phrasing things to find ... it's almost unlocking a lock. You want to find a way of wording your business that gets people to buy. How To Learn More About Alex's Strategy Kathleen: Yeah. I love all of this. You've mentioned a couple things like you have a course and you have a YouTube channel. Can you say a few words about if somebody's intrigued and wants to learn more, where they can go to find more information? Alex: Sure. If you want us to do this for you, I would actually just start at the YouTube channel, AlexBerman.com will go right to the YouTube channel, and if you do want to learn this kind of stuff, it's Email10K.com, that's the course. Kathleen's Two Questions Kathleen: Okay, love it. Now, we can't finish up this interview without me asking you the two questions that I ask all of my guests. The first one being we talk a lot about inbound marketing on this podcast. Is there a particular person or company that you think is really just killing it right now with inbound? Alex: Really killing it with inbound. I'm actually not ... I haven't been impressed with very many people when it comes to inbound. Even the greats, I don't know if they're testing or what they're doing, but I see a lot of weird stuff. Kathleen: Oh yeah? Alex: Who have I really ... I actually like Russell Brunson, what he's been doing with his ad strategies, and he runs a SaaS. It doesn't even seem like it. He's selling a software as a service, but he's selling it like an info product. There's some real next level stuff that Russell Brunson's doing. Kathleen: Oh, I'll have to check him out, and I will share his name and the link to his stuff in the show notes. Alex: He does a two week free trial, and then it's only like $150 a month for his software, and somehow he's been able to frame his thing in a way where it appeals to B2B, it appeals to entrepreneurs, and it appeals to ... He's going after like people that are selling multilevel marketing. He's got everything down in terms of how he's framing his thing. Kathleen: Interesting. I can't wait to check that one out. Second question, the biggest kind of complaint I hear from marketers is that digital is changing so quickly. There's so much to keep up with. It's like drinking from a fire hose. How do you personally stay up to date and keep yourself educated on latest developments? Alex: So this sounds kind of counterintuitive, but what I've found is if you stick to the basics and you just try to get like those fundamentals right, everything comes into play. So for instance, when I was getting into Facebook ads, all I had to do was take the offer that I knew worked and put it in general targeting, and then the Facebook AI figured out what it was because we knew the offer worked. Same with YouTube videos. We just have to create content, and it'll find an audience because our offer system. So I think if you create a product that people want, and you phrase it in a way that is very hard to say no to, you'll win, and it doesn't matter if you're at an event or if cold emails get banned, or like cold calling doesn't work anymore. None of that will matter if you can crack that, and then number two is just go where your customers are. I've gotten a surprising amount of work off of Instagram recently. Like to the point where I barely even use LinkedIn anymore. Kathleen: Wow. Alex: But that just comes down to who my target audience is, right? I'm going after younger people now, especially for this course offer, and they're mostly on Instagram versus when I was going after office workers ... Actually, all the office workers are on email versus any of the other social media channels. So I honestly, I don't worry about that at all. Kathleen: That's great. You have figured something out, then, because the vast majority of the other folks I talk to stress about it a lot, so there's definitely a lesson to be learned on the approach that you're taking. Alex: Ooo, okay. So I actually did figure this out. So if you want to figure out where your clients are, write a super targeted Facebook ad and put like $100 in it, and what'll happen is you put no targeting in. The way that Facebook works now is they'll find buyers, and what I've found there is not only will they find out who your ideal buyer is, for instance one of our ads is targeting ... it's converting really good with women between ages 25-65+ which is crazy, and then one of our other ads is only for men which is great, but the main thing that I've found was if you go to placements, it'll tell you exactly where your ads are converting. So for instance, some of our ads do really well on Facebook. Actually, one of my consulting clients was only selling on Instagram. Like hard pitching Instagram, and when we did this ad test we found out a bunch of his people were on Facebook, and he went out and did the same cold pitching on Facebook, and it was like 10-20 minutes, and he already had a bunch of leads coming in. So that's another easy way to find it out. Kathleen: Yeah, you know it's interesting you bring that up because I found that too that paid ads in general are the fastest way to test messaging because you instantly can see what's working and what's not. Alex: Yeah, exactly. You can test messaging there, you can test placements, and then the way that Facebook ... Facebook's getting so smart in terms of their machine learning. So it'll give you data you didn't even know you had. The ad that I wrote, I had no idea it would appeal ... The one that hits women, I think it was getting add to carts for like $10 for $1,000 course which is crazy, but for men it was $16 with the same ad. So I had no idea. Kathleen: Which is still reasonable, but $10's better than $16 every day. Alex: Exactly. Especially when you're comparing it to ... I was at $100 before. Kathleen: Oh, that's great. Alex: But no, you have no idea. It's only the machine learning that taught me that this type of ad works for this market. Kathleen: Yeah, it's crazy what Facebook can do now. It's a little scary sometimes, but it's also really cool. Alex: Yeah. How To Connect With Alex Kathleen: Great. Well if somebody wants to connect with you, has a question, wants to learn more, how can they reach out to you? Alex: Best way to talk to me is to grab the course, Email10K.com. I'm in the Facebook group right now. It's unlimited consulting. If you do just want to like, talk for free, I would go to the YouTube channel. AlexBerman.com will go there. And just leave a comment. I'm usually in there. You Know What To Do Next... Kathleen: Okay. Great. I'll put those links in the show notes, and if you're listening and you liked what you heard or you learned something new, of course I would really appreciate it if you would leave a five star review on Apple Podcasts. That goes a long way to getting the podcast in front of other listeners like yourself who could find value, and if you know somebody doing kickass Inbound marketing work, tweet me @WorkMommyWork because I would love to interview them. Thanks, Alex. Alex: Thanks.

Sometimes I feel like that squirmy kid, you know the one who is anxious to get somewhere, anywhere else. Sometimes this is how we are in our faith life, squirmy, unable to listen. Sunday in worship at 11:00AM Eastern, we will look at Psalm 46 and Ephesians 4 to see what God has to say to us about prayer, listening, and the call to just be still.