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What you'll learn in this episode: ● Why leadership levels change depending on relationships and trust ● How leaders can operate at different leadership levels with different people ● The role adaptability plays in effective leadership ● Why some successful organizations lose their direction over time ● How ego can quietly sabotage leadership growth ● The importance of understanding people before trying to lead them
MORNING BRIEFING — Tuesday, June 2, 2026Weather With Enthusiasm | Kol Simcha Productions─────────────────────────────────────────────────Your complete daily briefing for West Rogers Park, Chicago (ZIP 60645) — including zmanim, a fully annotated National Weather Service Chicago forecast discussion, a special weather history moment, family activities in the Chicago metro area, and tomorrow's zmanim.─────────────────────────────────────────────────IN THIS EPISODE:☀️ TODAY'S ZMANIM (June 2, 2026 / 17 Sivan 5786)• Netz HaChama (Sunrise): 5:17 AM• Latest Krias Shma (Gra): 9:03 AM• Latest Tefila (Gra): 10:18 AM• Chatzos: 12:49 PM• Earliest Mincha (Mincha Gedola): 1:26 PM• Shkiah (Sunset): 8:20 PM
What you'll learn on this episode: The three reasons most agents fail: not saying it enough, not saying the right thing, or not saying it to the right people Why momentum comes from consistent daily action—not random one-time efforts How direct mail and face-to-face expired listing campaigns still work strategically Why online webinars can generate big business with the right structure and follow-up How ads must be paired with a powerful CRM and follow-up system to convert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success
What You'll Learn How to use AI to automate and streamline your business The SAD framework: Systemize, Automate, Delegate, Delete Why relationship-based businesses outperform cold lead generation Simple ways to start using tools like ChatGPT How to create consistent, predictable income in any business Key Takeaway The businesses that win today aren't working harder—they're working smarter by combining AI, systems, and relationships to scale faster and serve better. Connect with Amy Follow on Instagram: @AmyStockberger DM “marketing” to get her AI marketing system To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● Why every outcome in your business is tied directly to your daily choices ● How small habits compound into massive long-term results—for better or worse ● The leadership lesson Dan taught his daughter about responsibility ● Why discipline today prevents regret tomorrow ● The four daily principles Dan teaches Maggie: Have the best day of your life, make good choices, help someone, and be grateful ● How to evaluate your current habits and shift toward better outcomes To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● Why many sales funnels fail and how to fix a “leaky bucket” pipeline ● The mindset shift that turns lead generation from a grind into a system ● How to attract warm, qualified prospects instead of chasing cold leads ● The psychology behind why some leads convert while others disappear ● Techniques to nurture relationships and build long-term client trust ● Scripts and frameworks that help you move from chasing clients to attracting them
What you'll learn on this episode: The three reasons most agents fail: not saying it enough, not saying the right thing, or not saying it to the right people Why momentum comes from consistent daily action—not random one-time efforts How direct mail and face-to-face expired listing campaigns still work strategically Why online webinars can generate big business with the right structure and follow-up How ads must be paired with a powerful CRM and follow-up system to convert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success
What you'll learn in this episode: ● How to uncover hidden objections in sales conversations ● The right way to challenge price objections without confrontation ● How cause-and-effect language distorts buyer thinking ● The smart way to handle trust-based objections ● How to break “mind reading” assumptions in prospects ● Why value judgments (“lost performatives”) weaken buying decisions ● How the Meta-Model helps you close more deals with confidence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: Why focusing on action—not outcomes—keeps you consistent and motivated ● How making just 5–10 calls a day creates long-term sales momentum ● Why rejection and silence are signs you're doing the right work ● How to use Google Keyword Planner for free SEO research ● Simple video strategies to educate and engage without being “camera confident” ● The Facebook friend-adding and engagement method that boosts visibility ● Why the 4:1 content rule builds trust faster than constant selling ● How $5 a day in ads can generate thousands of views ● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: Why celebrating action matters more than celebrating results SEO and blogging fundamentals that generate organic leads over time The real secret to creating video content—even if you hate being on camera How to “subliminally” promote real estate on Facebook without sounding salesy How to leverage upcoming new construction to get ahead of the market Why consistency beats perfection every time (done > perfect) To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● How to uncover hidden objections in sales conversations ● The right way to challenge price objections without confrontation ● How cause-and-effect language distorts buyer thinking ● The smart way to handle trust-based objections ● How to break “mind reading” assumptions in prospects ● Why value judgments (“lost performatives”) weaken buying decisions ● How the Meta-Model helps you close more deals with confidence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: Why focusing on action—not outcomes—keeps you consistent and motivated ● How making just 5–10 calls a day creates long-term sales momentum ● Why rejection and silence are signs you're doing the right work ● How to use Google Keyword Planner for free SEO research ● Simple video strategies to educate and engage without being “camera confident” ● The Facebook friend-adding and engagement method that boosts visibility ● Why the 4:1 content rule builds trust faster than constant selling ● How $5 a day in ads can generate thousands of views ● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● Why money is a tool—not the root of evil ● The #1 financial mistake most people make (lifestyle inflation) ● How mindset impacts your income more than your circumstances ● Practical ways to reduce expenses without sacrificing quality of life ● How to shift from scarcity thinking to abundance thinking ● Simple strategies to create additional income streams ● Why structure—not income—is the real financial problem ● The power of taking action (“Go”) vs overthinking
What you'll learn in this episode: ● Why burnout happens when you lose connection to your “why” ● The gap between vision and execution—and how to close it ● The difference between instant gratification and delayed success ● Why celebrating daily activities leads to long-term wins ● How to handle setbacks and turn them into leadership growth ● The truth about hustle, productivity, and sustainable performance ● 3 practical strategies to overcome burnout immediately
What you'll learn in this episode: ● Why leadership starts with keeping promises to yourself ● The difference between being kind and being a good leader ● Why great leaders teach people how to think instead of telling them what to do ● How clear expectations simplify leadership conversations ● The role of vision and mission when building an organization ● Why accountability and candor are essential for high-performing teams
What you'll learn in this episode: ● Why sales becomes powerful when you shift from transactions to transformation ● How to position your product or service as the bridge to your client's goals ● The mindset shift that removes the fear of being “salesy” ● Why belief in your solution is the foundation of effective selling ● The four stages of growth: belief, lead generation, teaching, and leadership ● How helping others succeed expands your impact and income
What you'll learn in this episode: ● Why many sales funnels fail and how to fix a “leaky bucket” pipeline ● The mindset shift that turns lead generation from a grind into a system ● How to attract warm, qualified prospects instead of chasing cold leads ● The psychology behind why some leads convert while others disappear ● Techniques to nurture relationships and build long-term client trust ● Scripts and frameworks that help you move from chasing clients to attracting them
What you'll learn in this episode: ● Why leadership levels change depending on relationships and trust ● How leaders can operate at different leadership levels with different people ● The role adaptability plays in effective leadership ● Why some successful organizations lose their direction over time ● How ego can quietly sabotage leadership growth ● The importance of understanding people before trying to lead them
What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success
What you'll learn in this episode: ● Why learning from experienced people shortens your business learning curve ● How asking the right questions can unlock powerful business insights ● The smartest way to find and hire the right virtual assistant ● Why successful entrepreneurs openly share their systems and workflows ● How networking conversations can lead to referrals and new opportunities ● Why getting into the right rooms accelerates business growth
What you'll learn in this episode ● Why people and systems are the foundation of every scalable business ● How documenting your daily processes creates a blueprint for growth ● Why your first hire should often be an administrative assistant or virtual assistant ● The difference between $10/hour tasks and $2,000/hour activities ● How awareness is the first step toward eliminating inefficiencies ● Why limiting beliefs prevent entrepreneurs from scaling their business
What you'll learn in this episode ● Why rapid success can lead to burnout for many real estate agents ● The identity shift required to move from employee to entrepreneur ● The “act as if” mindset and how it builds confidence faster ● How daily habit tracking can transform your performance ● Why belief is built through action — not emotion ● The small consistent behaviors that compound into predictable success
What you'll learn in this episode: ● Why lack of knowhow is a perceived obstacle — not a permanent limitation ● The mindset shift that separates dream achievers from the 99.9% ● Why “It can't be done” is one of the most dangerous phrases in business ● How to turn ignorance into innovation and creative thinking ● Why recruiting others is a superpower of top performers ● How modern technology eliminates almost every excuse for staying stuck ● The difference between surrendering to a problem and solving it
What you'll learn in this episode: ● Why hiring because of a “pain point” often creates bigger problems ● The danger of too many specialists too early in business ● How systems create consistency—and consistency creates momentum ● Why simplifying your business can increase profitability ● The real reason 50% of hires don't work out (and what to do about it) ● The SCARLET hiring framework: Self-starter, Competitive, Assertive, Relationship-based, Learning-based, Team player ● How removing friction in your processes leads to predictable success If you've ever felt capable but inconsistent in your income, this episode will show you how leadership, systems, and the right people close the gap between effort and results.
What you'll learn in this episode: ● Why burnout happens when you forget your “why” ● The difference between instant gratification and delayed gratification in business ● How celebrating daily activities prevents entrepreneurial burnout ● Why successful entrepreneurs experience more setbacks than wins ● The biggest lies we tell ourselves about hustle and productivity ● How to handle setbacks using the “have your funeral” method ● What professional sports teaches about team alignment and leadership ● Why your vision must be bigger than your team's individual goals ● Three practical strategies to reset when you feel burned out To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What You'll Learn in This Video: ✔ How to eliminate self-doubt in sales ✔ The subconscious pattern that causes inconsistency ✔ Why belief drives performance more than tactics ✔ How to shift from chasing clients to becoming a lighthouse ✔ The fastest way to increase your perceived value in the marketplace ✔ Why rejection accelerates success Who This Is For: Sales professionals Entrepreneurs Real estate agents Business owners Leaders building teams Anyone tired of “feast or famine” income cycles If you want consistent and predictable income, it begins with internal alignment. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● Why fear is often worse than reality ● How delaying hard decisions compounds stress and anxiety ● The hidden cost of staying inauthentic in business and life ● How personal courage translates into professional growth ● Why bold action creates momentum in sales and entrepreneurship ● How to identify the step you're avoiding—and take it anyway ● The mindset shift that transforms hesitation into opportunity To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● The two real reasons salespeople leave a company ● How to retain top performers during slow or inconsistent sales cycles ● Why culture and connection matter more than compensation alone ● How to stay calm and lead with empathy when frustration rises ● The link between inconsistent deals and sales anxiety ● How Teach to Sell builds confidence, trust, and predictable income ● Why speaking to someone's potential creates long-term loyalty ● How to build a sales team that grows together instead of burning out To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● Why your daily habits determine your long-term sales success ● The compound effect of small decisions in business and life ● How personal responsibility impacts your income and relationships ● The leadership lesson every parent and salesperson should understand ● A simple four-part daily formula for building a meaningful life ● How to break negative cycles before they define your future To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● The 5-part self-coaching model: circumstances, thoughts, feelings, actions, and results ● Why you keep getting the same results (and how to interrupt the cycle) ● How affirmations and visualization reshape your subconscious programming ● Practical ways to upgrade your environment and relationships ● Why daily habits determine long-term sales success ● One action you can take in the next 24 hours to change your trajectory To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
About the Guest – Debbi DiMaggio Debbi DiMaggio is a Realtor® with The DiMaggio Betta Group at Corcoran Icon Properties, serving both the Bay Area and Beverly Hills. For over 35 years, Debbi has worked alongside her husband and business partner, Adam Betta, helping clients navigate life's biggest transitions — from upsizing and downsizing to relocation and starting fresh. Her approach is rooted in collaboration and compassion, two values that have defined her career and her life's work. Debbi is a proud member of the National Association of Divorce Professionals (NADP) and holds the Senior Real Estate Specialist (SRES) designation, offering clients both expertise and empathy during sensitive life changes. She believes real estate is never just about the transaction — it's about people, stories, and the journey of transformation. A lifelong learner, Debbi consistently attends industry events, takes advanced courses, and participates in webinars to stay ahead of market trends and elevate the service she provides. She is also the host of the inspiring podcast Mastering the Art of Success, where she interviews entrepreneurs, thought leaders, and creatives who share insights on living with passion, purpose, and positivity. Through her work, Debbi continues to inspire others to dream big, take action, and embrace change with grace. Connect with Debbi: Instagram: https://www.instagram.com/debbidimaggio/?hl=en YouTube: https://www.youtube.com/playlist?list=PLhL7l7e6Koz18x0CGA6qHtlDxz0EwXgGh Facebook: https://www.facebook.com/debbi.dimaggio/ Website: https://debbidimaggio.com/ ________________ What you'll learn in this episode: ● Why loving what you do is the foundation of long-term sales success ● How to build real relationships in a world of texting and automation ● Why uncertain markets create opportunity for strategic buyers ● The “Mindset in Motion” framework: Goal → Believe → Internalize → Share → Activate ● How to protect your goals from negativity and surround yourself with support ● Why activation — not just intention — separates dreamers from achievers ● How discipline and belief can help you accomplish goals you once thought impossible To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● Why every outcome in your business is tied directly to your daily choices ● How small habits compound into massive long-term results—for better or worse ● The leadership lesson Dan taught his daughter about responsibility ● Why discipline today prevents regret tomorrow ● The four daily principles Dan teaches Maggie: Have the best day of your life, make good choices, help someone, and be grateful ● How to evaluate your current habits and shift toward better outcomes To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● What Neuro-Linguistic Programming (NLP) is and how it applies to sales ● The difference between objective reality and subjective interpretation ● How belief systems influence buying behavior ● The 3 core principles: mind, consciousness, and thought ● Why taking full responsibility transforms your sales results ● How to use sensory language to build deeper client connections To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
In this deeply personal TEDx Talk, Dan reveals the truth about influence: it's not about control, pressure, or persuasion. It's about trust. And trust begins within.Link of the full Tedx Talk: https://youtu.be/ASs9SfieDsE?si=lhlNGivMn9pHjViH Dan vulnerably shares his battle with alcoholism and the mentor, Dave, who helped him find his way out. Through that experience, he discovered a simple but transformative Communication Model built on three pillars: Connect energetically Ask adept questions Actively listen You'll learn why the “influence gap” exists, how to close it, and why trying harder often pushes people further away. Dan also shares a moving story about his daughter Maggie and the moment he realized that true connection starts with being emotionally present. In sales, leadership, and life, influence isn't something you take — it's something you earn through connection. And in a time when technology can deliver information but not care, mastering human connection may be your greatest competitive advantage. What you'll learn in this episode: ● Why trust is the foundation of influence in sales and leadership ● What the “influence gap” is and how to close it ● The three-part Communication Model for deeper human connection ● How to ask adept questions that uncover what truly matters ● Why active listening is more powerful than persuasion ● How influencing yourself is the first step to influencing others ● Why human connection matters more than ever in the age of AI To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● How to uncover hidden objections in sales conversations ● The right way to challenge price objections without confrontation ● How cause-and-effect language distorts buyer thinking ● The smart way to handle trust-based objections ● How to break “mind reading” assumptions in prospects ● Why value judgments (“lost performatives”) weaken buying decisions ● How the Meta-Model helps you close more deals with confidence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode:● What deletions are in the Meta-Model and why they matter in sales● How simple deletions create uncertainty (and the exact question to ask)● How to handle “they” objections using referential index clarification● How comparative deletions hide competitor comparisons● Why vague language is the real reason deals stall● How precise questions build trust and accelerate closing To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
In This Episode Guest:Chris Van DusenMarketing & Sales | Private Equity | Corporate StrategyChris Van Dusen is a marketing and growth professional with extensive early-stage and capitalization experience. He is the founder of Parcon Media (now Parcon LLC), former Chief Growth Officer of Balanced Health Botanicals, and a key growth partner behind Surf City Still Works.About Chris Van DusenChris launched Parcon Media and scaled it to $1.5M in top-line revenue in under two years before merging into what is now Parcon LLC. The agency worked with brands including Travis Mathew, Experian, University of California Irvine, University of California Office of the President, and Maglite.As Chief Growth Officer of Balanced Health Botanicals (BHB) in Denver, CO, Chris allocated and deployed a ~$20 million marketing budget to democratize CBD and scale BHB into the largest supplier of hemp-derived CBD globally. His strategy fueled massive DTC and brick-and-mortar growth through 2019 and navigated the shifting COVID-19 landscape in 2020—culminating in a $75M sale to Village Farms (NASDAQ: VFF) in August 2021.Simultaneously, Chris helped scale Surf City Still Works in Orange County, CA. He expanded marketing, retained Southern Glazer's Wine & Spirits (the largest spirits distributor in the U.S.), raised $3.7M in capital, and moved operations into a 25,000 sq ft manufacturing facility—the first of its kind in Orange County. He also built a world-class advisory board including Bob McKnight (Founder of Quiksilver) and Travis Brasher (Founder of Travis Mathew), leading to a merger with Kimo Sabe, a Los Angeles-based mezcal company.Chris holds a Bachelor's degree in Economics from the College of William and Mary. He has served on boards including the Orange County Museum of Art (OCMA) and the Irvine Public Schools Foundation (IPSF). He is a member of Entrepreneur's Organization (EO), Young Executive Council (YEC), a National Board member of Alder, and has previously been a member of PTTOW!. Chris frequently speaks on marketing, growth, product-market fit, and brand building.What you'll learn in this episode:● Why truly understanding your customer is the foundation of scalable growth● How conversion rate optimization can 5X your ROI without increasing ad spend● The difference between lifestyle businesses and venture-scale companies● What venture capital investors actually look for before writing a check● Why focus beats chasing every opportunity● How discipline, grit, and “doing hard things” build elite entrepreneurs● The balance between confidence and coachability in leadershipConnect with Chris Van DusenInstagram: https://www.instagram.com/chrismvandusen/?hl=enTikTok: https://www.tiktok.com/@chrisvandusenYouTube: https://www.youtube.com/@officialcvdFacebook: https://www.facebook.com/christophervandusenLinkedIn: https://www.linkedin.com/in/chrismvandusen/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode:● Why most sales objections are surface-level distortions● How to challenge cause-and-effect statements without being confrontational● The power of asking “According to whom?” in value-based objections● How to uncover hidden fears behind pricing resistance● The lead-benefit-benefit framework for ethical influence● How pace-pace-bind gives prospects ownership of the decision● Why clarity beats pressure in every sales conversation● How the brain filters 11.2 million bits of data down to 40–50—and how to guide that focus To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What is the future of the built environment? The National Building Museum in Washington, DC, where AFIRE members tour this week during our Winter Conference, is a museum about the world we design and build. The museum's exhibits celebrate building architecture, design, engineering, construction—and the act of urban planning. But most of all, it's a showcase for the imagination and ambitions of those who help create what we call real estate. In this podcast, AFIRE CEO Gunnar Branson interviews James Ball, the National Building Museum's director of future cities, about the past, present and future of the structures we exist in every day. This conversation is geared to people who invest in developing buildings around the world. LINKS To hear the globe's top experts discuss opportunities in US property markets, register for future AFIRE conferences: Winter Conference 2026 in Washington, DC https://www.afire.org/events/wc2026/ Summer Conference 2026 in Tokyo https://www.afire.org/events/tokyo26/ Find the National Building Museum on the web here: https://nbm.org/ Ball discusses the NBM's new exhibit, Coming Together: https://nbm.org/exhibitions/coming-together/ The NBM's online initiative, I Hope This Becomes: https://ihopethisbecomes.nbm.org/ Discussed during the episode was Donella Meadows, the environmental scientist behind The Limits of Growth: https://en.wikipedia.org/wiki/Donella_Meadows KEY MOMENTS 00:00 Introductions 01:30 What is the National Building Museum? 03:05 Role of built environment in society 05:30 History of the building that houses the NBM 07:58 How our built world shapes us 09:41 Future of the city 11:50 Starchitect fallacy and the genius theory of urban planning 14:44 New NBM exhibit: Coming together 18:02 Destructive development narratives 21:20 How to make buildings beautiful 23:50 Museums' role in real estate 26:01 Role of the building user 28:25 City as a multi-generational yet still incomplete project 30:25 Message to building industry 33:50 New moment in city building 35:18 AFIRE visits the NBM 36:20 Wrap up
What you'll learn in this episode:Why nearly every relationship begins transactionally—even your best clientsThe hidden danger of relying only on referrals during market shiftsHow the 8x8 and 33-touch systems turn cold leads into lifelong clientsA simple value-exchange script contractors say “yes” toWhy video messages inside text dramatically increase response ratesHow committing to one daily tactical action makes success inevitable To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode:Why celebrating action matters more than celebrating resultsSEO and blogging fundamentals that generate organic leads over timeThe real secret to creating video content—even if you hate being on cameraHow to “subliminally” promote real estate on Facebook without sounding salesyHow to leverage upcoming new construction to get ahead of the marketWhy consistency beats perfection every time (done > perfect) To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode:Why feeling good about the action matters more than the immediate resultHow making 5–10 calls a day creates unstoppable momentumWhy SEO doesn't have to be expensive—and how Google Keyword Planner helpsHow video builds trust and engagement even if you're uncomfortable on cameraThe Facebook visibility hack: friend-adding plus genuine engagementHow the 4:1 rule (personal vs. business content) builds connection and trustWhy $5 a day in ads can drive thousands of views with the right systemHow commenting, liking, and sharing your own content boosts the algorithm To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode● The first objective of every buyer call and why everything else comes second● How to identify motivation and means early in the conversation● How to build instant rapport through tone, pace, and posture● Why video appointments eliminate time wasting and confusion● The real purpose of a buyer consultation and how to get hired● How the 80/20 Buyer Consultation builds trust fast● Why standing during calls increases confidence and connection● How to guide buyers from “Do you want my help?” to booking a showing● How to close buyers calmly without pressure or chasing To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
Are you missing your sales goals — even though you feel like you're working hard?Chances are, the problem isn't motivation or talent. It's one of three things:You're not saying it often enoughYou're not saying the right thingOr you're not saying it to the right peopleIn this episode, Dan Rochon coaches Melinda, George, and Terry through these exact challenges and delivers practical, no-fluff solutions you can apply immediately.You'll learn why 30 minutes a day of consistent lead generation beats long, exhausting sales days — and how celebrating actions instead of outcomes creates predictable success.If you're stuck on a sales plateau and want a simple system that actually works, this episode is your blueprint.
Key Takeaways from This ClipWhy good people can still experience tragic outcomesHow small choices compound into life-altering resultsThe difference between who you are and the choices you makeWhy habits—not intentions—shape your futureA powerful daily framework for living with purposeHow to lead yourself (and others) through example To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode:● Why rejection is a competitive advantage in sales and entrepreneurship● How acting auditions prepared Ryan for fundraising and investor conversations● The difference between perseverance and staying in something unhealthy● Why customer feedback should drive pivots—not pride● How AthleteAgent.com creates inbound opportunities for athletes and agents● The biggest operational challenges in scaling a sports tech platform● How to stand out so rejection today turns into opportunity tomorrowGuest Links:
What you'll learn in this episode:The only three reasons sales results stall: frequency, messaging, or audienceWhy asking questions first builds confidence and skill through repetitionHow consistency beats intensity with a simple 30-minutes-a-day formulaWhy lead generation should be rescheduled—not skippedHow celebrating actions (CPI time) creates predictable success To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
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