Direct Sales Done Right

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Register Here  & save $5 for the the LiveWorkshop:  "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo" on June 25th, 2025 at 8pm EST

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth. She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life.What You'll Learn in This Episode:Growth often occurs during lonely seasons.Radical ownership is essential for self-discovery.Accepting white space can lead to deeper reflection.Journaling helps track personal growth and self-awareness.Success is defined by personal fulfillment, not external validation.Trusting yourself makes you more magnetic to others. Episode Highlights & Time Stamps:06:04 Navigating Loneliness and Personal Growth09:52 Radical Ownership and Self-Discovery13:49 Embracing White Space for Reflection20:03 Journaling as a Tool for Growth23:13 Meditation and Mindfulness on the Pavement25:54 Reconnecting with Self and Setting Boundaries28:05 Encouragement and Self-Reflection Questions Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/reriseEnjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matters most—your marriage.What You'll Learn in This Episode:- Why your spouse might not actually be unsupportive—and how to open up a healthier dialogue - Practical strategies to protect your marriage while building a business - How to reconnect emotionally and create a shared vision as a coupleEpisode Highlights:04:45 — Tony & Alisa's honest story of hitting a breaking point in marriage09:20 — The difference between entrepreneurship mindsets19:00 — Communication tips for creatives vs. analytical thinkers29:50 — Boundaries with phone use, business time, and intimacy39:00 — Is your husband unsupportive—or just unsure?54:10 — Should women retire their husbands? A powerful take from both sides!Resources & Links Mentioned:Listen to One Extraordinary Marriage Podcast Book: The 6 Pillars of Intimacy Recommended Episodes:Episode 140: Scheduling SexThe Sex ChallengeMoney and Marriage (series)Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.com Free Resource: Story Strategy Weekly DropsEnjoyed this episode? Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries. Katy encourages listeners to reflect on their relationships, identify signs of solid friendships, and understand that not all connections are meant to last a lifetime. What You'll Learn in This Episode:Direct sales can significantly impact personal relationships.Friendships in direct sales often hinge on shared goals and experiences.Symmetry in emotional investment is crucial for lasting friendships.Support should be mutual; both parties need to give and receive.Secrecy fosters trust and intimacy in friendships.Healthy friendships require boundaries to prevent codependency.It's important to celebrate others' successes without comparison.Not all friendships are meant to last; some are for a season or reason.Reflecting on relationships can lead to personal growth.Emotional safety is a key indicator of a solid friendship. Episode Highlights & Time Stamps:00:00 Introduction to Relationships in Direct Sales04:06 The Impact of Direct Sales on Friendships06:50 Three Affinities of Female Friendships15:35 Building Healthy Friendships and Boundaries23:37 Signs of Solid Friendships27:04 Reflection on Relationships and Moving ForwardResources & Links Mentioned:Mel Robbins Podcast:  https://www.melrobbins.com/episode/episode-283/ Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/reriseEnjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!Audience ConnectionDiscover how top storytellers build content that connects and converts. Follow us!Listen on: Apple Podcasts Spotify

In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them.  She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business success. Throughout the month of may, Katy will explore friendships, marriage, and self-worth, providing actionable insights and deep questions for listeners to reflect on their own relationships and growth.In this episode we're getting reflective with some key questions before learning how foster strong relationships. What You'll Learn in This Episode:1) The exact 3-part DM formula I use to create curiosity and connection2) My complete follow-up timeline (what to send, when to send it)3) Real examples of what I say—and why it works to increase conversionsEpisode Highlights & Time Stamps:3:05 The Importance of Strategy and Relationships06:13 Exploring Friendships in Business09:01 Navigating Marriage and Ambition11:52 Self-Reflection and Personal Growth14:50 Deep Questions for Relationship Reflection & Preparation for the month aheadResources & Links Mentioned:Questions for Reflection as we dive into May: -How do I feel about the support I receive (or don't) in my business from the people closest to me and those I work with? -Have I created boundaries that protect my business and my relationships?-Where have I been silencing myself to keep the peace?-What part of my life outside of business feels most strained right now? What feels most joyful? -What relationship in my life is begging for more intentionality?-How do I show up for myself when no one's clapping?Mel Robbins Podcast: It's Not You.  The Real Reason Adult Friendship is So HardOne Extraordinary Marriage PodcastLet's go deeper! Weekly email: https://services.katyursta.com/reriseConnect with Katy:Instagram: @katywritescontent Website: www.katyursta.com Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/reriseLoved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out! Let's keep making social selling simple—and storytelling powerful.

Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I'm walking you through my exact follow-up strategy—the one that consistently turns interest into income.If you've ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I'm giving you real examples from my DMs, the timeline I use, and the psychology behind what works.Whether you're new to sales or rebuilding your network marketing biz with more heart and honesty—this episode will show you how to follow up with integrity and clarity. What You'll Learn in This Episode:The exact 3-part DM formula I use to create curiosity and connection My complete follow-up timeline (what to send, when to send it) Real examples of what I say—and why it works to increase conversionsEpisode Highlights & Time Stamps:[00:03] – Why most people stop at the first DM—and why you shouldn't [07:15] – The first message I send (real example you can copy) [13:20] – My 3-part DM sequence that builds trust and offers real value [20:40] – The Follow-Up Framework: How often, what to say, and how to stay human [28:10] – Why “not right now” isn't a no—and how to nurture warm leads [32:00] – Final thoughts: You don't need to chase, just serve well and show upResources & Links Mentioned:Free 5-Day Story Strategy Drops: https://www.uwsmarketing.com/rerise Neora Fit Stack Info & Cart Templates (DM me for this resource)Connect with Katy:Instagram: @katywritescontent Website: www.katyursta.com Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/reriseLoved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out!Let's keep making social selling simple—and storytelling powerful.Audience ConnectionDiscover how top storytellers build content that connects and converts. Follow us!Listen on: Apple Podcasts Spotify

Does it feel like you've grown or evolved, but your brand hasn't caught up? Or maybe you've experienced a life quake or you've changed your services/offers and now what used to work doesn't work. Here's what to do when your online presence starts to feel like a version of you that no longer exists.What You'll Learn in This Episode:Going beyond the “box” - what a personal brand needs to be in 2025Embracing your personal evolution Reconnecting with a brand that feels like youEpisode Highlights & Time Stamps:01:11 The Evolution of Personal Branding06:30 Acknowledging Life Shifts and Brand Transformations12:41 Finding Your Authentic Voice18:57 The Power of Storytelling in Branding24:39 Embracing Change and ConnectionResources & Links Mentioned:Story Strategy Weekly Drops: https://www.uwsmarketing.com/reriseConnect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

We often hear generic advice about how you never really fail,” bu maybe that's the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she's been able to cope with a season of failure. What You'll Learn in This Episode:Feeling your way through the failure,how to find the lessons in the failure.  Owning your role in the failure- why extreme responsibility makes all the differenceExecuting from the failure- steps to create a new strategy for executionKaty shares a few of the tools she's been using to create new thought patterns as she's personally been reflecting on her past season of work. Episode Highlights & Time Stamps:[06:04] - Embracing the emotion of the missed goal [11:54] - Your execution strategy minus the hokey pokey[21:20] - Katy provides personal insight into her past failures from the previous seasonConnect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

In today's episode, we unpack the power of storytelling for your sales.  Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone's journey! What You'll Learn in This Episode:The Exact Formula to turn Likes into SalesStorytelling Formula for SalesHow to Become a Guide in Someone's JourneyHighlights from this episode: [04:16] - Katy Explains the Power of Storytelling for Sales[08:59] - Crafting Relatable Content [11:55] - The Formula for Effective StorytellingResources & Links Mentioned:Here is the the post Katy referenced in the podcast.Get weekly storytelling strategies sent right to your inboxConnect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity. In this episode she shares three examples of underdog mentality every entrepreneur needs. ✨ What You'll Learn in This Episode:

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions.Katy expresses her immense gratitude for her partnership with Melanie and the incredible experiences they've shared throughout their podcasting journey. She explores the coexistence of grief and joy, the impact of lifequakes—those seismic shifts that reshape our lives—and the bittersweet excitement of new beginnings.As Katy embarks on a new chapter in her career, this episode serves as a powerful reminder that it's okay to feel both sorrow and hope simultaneously. Whether you're facing change in your career, business, or personal life, Katy's insights and reflections offer comfort, encouragement, and inspiration.Key Takeaways:The challenges and growth that come with major transitions in business and lifeHow faith guides decision-making during uncertain timesThe coexistence of grief and joy: why it's okay to feel both at onceEmbracing new beginnings with hope and couragePractical advice for navigating change in your own career or lifeJoin Katy as she closes this chapter with grace, gratitude, and excitement for what's to come.Please continue to follow Melanie on her Instagram and through The Women Inspiring Women Podcast. Follow Katy on Instagram Here - Katy Ursta Instagram 

In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales. She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we've gained. Katy dives deep into the transformative mindset shifts that are essential for true success and offers practical, actionable steps for entrepreneurs who are ready to level up. Katy beautifully touches on the delicate balance of joy and grief, reminding us that growth—both personally and professionally—often thrives in the space where both emotions coexist. It's a conversation full of hope, raw honesty, and inspiration, leaving you feeling empowered to take the next step in your entrepreneurial journey.Follow Melanie and Katy here: Melanie Mitro InstagramKaty Ursta Instagram Direct Sales Done Right InstagramExploring Workplace Mental Health with Dr. Bill HowattLearn the why, what and how of fostering a mentally healthy workplace with Dr Bill Howatt

On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward. She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But through those tough experiences, she learned that success isn't about having the perfect strategy—it's about believing in yourself when no one else does.Melanie dives into the mindset shifts that helped her turn rejection into resilience, showing how every "no" can actually be a stepping stone to growth. She shares heartfelt stories, practical tips, and powerful strategies to help you follow up with confidence, build authentic relationships, and stay consistent—even when it feels like nothing is working. By the end of this episode, you'll walk away with a renewed sense of purpose, a stronger mindset, and the belief that rejection isn't the end—it's just part of the journey to success.Follow Melanie and Katy here: Melanie Mitro InstagramKaty Ursta Instagram Direct Sales Done Right InstagramExploring Workplace Mental Health with Dr. Bill HowattLearn the why, what and how of fostering a mentally healthy workplace with Dr Bill Howatt

In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife. Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentionality in both life and business. Together, they explore the challenges women face as they navigate life transitions, redefine their purpose, and challenge societal norms about aging. Through personal stories and insights, Lauren encourages women over 40 to embrace their journeys, find joy through curiosity and self-reflection, and confidently step into their next chapter.This episode is a powerful reminder that transformation is a gradual process, and self-discovery is an ongoing journey. Lauren, Melanie, and Katy discuss how vulnerability fosters connection, how journaling can help clarify fears and aspirations, and why self-belief is essential in both personal and professional growth. They highlight the importance of embracing change, recognizing that fear and failure often go hand in hand, and understanding that everyone's story shapes their path. Listeners will walk away feeling inspired to show up authentically, trust in their own journeys, and take intentional steps toward fulfillment and success.Lauren Hale is a kindergarten teacher turned mature beauty influencer. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well.She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn't have it any other way.)You can find her on Instagram, TikTok, or YouTube at @laurenlhale, or visit her website at laurenhalebeauty.com. Follow Melanie and Katy here: Melanie Mitro InstagramKaty Ursta Instagram Direct Sales Done Right InstagramExploring Workplace Mental Health with Dr. Bill HowattLearn the why, what and how of fostering a mentally healthy workplace with Dr Bill Howatt