Podcasts about Earthbound Farm

Joelle Mosso, M.S., is Associate Vice President of Science Programs for Western Growers, where she works alongside growers to develop improved approaches to food safety and sustainability challenges. She is an entrepreneurial scientist with a passion for pathogenic food microbiology, risk assessment, and working toward practical solutions for the food industry. She has a background in quantitative microbial risk assessment (QMRA), building microbial testing laboratories, and evaluating and designing microbial diagnostic tools/approaches, as well as firsthand experience with produce and with managing food safety for complex international supply chains. Before Western Growers, Joelle was Senior Director of Technical and Regulatory Affairs for the Organic Trade Association (OTA), served as the Chief Scientific Officer for Eurofins Produce, and held food safety and business leadership roles at Earthbound Farm and Olam Spices and Vegetable Ingredients. She holds a B.S. degree from the University of Maryland in Microbiology with honors in Molecular Biology and an M.S. degree in Food Science focused on pathogenic food microbiology from the University of California–Davis. Joelle has served on numerous industry technical groups including the Center for Produce Safety Technical Committee, the International Fresh Produce Association (IFPA) Food Safety Council, the U.S. Department of Agriculture (USDA) National Advisory Committee on Microbiological Criteria for Foods (NACMCF), and the USDA National Organic Standards Board (NOSB). In this episode of Food Safety Matters, we speak with Joelle [27:50] about: The unique path that led Joelle to her food safety career, beginning with her interest in agriculture as a child growing up in the California Central Valley growing region Western Growers' efforts to help its members comply with food safety regulations like the U.S. Food and Drug Administration's Food Safety Modernization Act Agricultural Water Rule Available resources for industry on pathogen and environmental testing, including Western Growers' "Primer on Preharvest Pathogen Testing of Leafy Green Products" and its recently released guide on soil sampling Why Cyclospora poses a distinct challenge to domestic produce safety, and ongoing efforts by FDA and USDA to address the growing threat The new Canadian P2 Proposal on the primary plastic packaging of consumer goods—for which Western Growers now offers a resource to help industry prepare—and how it affects packaging for fresh produce The complexity of packaging design for fresh-cut produce, which must consider a multitude of factors to ensure a food-safe internal atmosphere and adequate shelf life Farm-to-fork food safety risks that are introduced when changes are made in the name of sustainability, and the importance of taking into account factors like consumer behaviors as transitions are made The collaborative effort and systems approach that will be required to implement hygienic equipment design of farm equipment at scale, and the importance of doing so. News and Resources News USDA-FSIS Publishes Final Regulatory Framework for Salmonella in Raw Poultry [3:48] USDA-FSIS Begins New RTE Sampling Program to Verify Allergen Label Claims [15:45] FDA Releases Data on Prevalence of Three Important Pathogens in Fresh Herbs [18:05] Bill Aims to Create New Federal Food Administration That Would Take FDA's Food Responsibilities [20:16] FAO/WHO Expert Committee Publishes Safety Evaluation of Certain Food Additives [23:13] Interview Links “Primer on Preharvest Pathogen Testing of Leafy Green Products” “Fresh Produce Food Safety Considerations Relative to the Canadian P2 Proposal and the Role of Primary Plastic Packaging for Consumer Safety” We Want to Hear from You! Please send us your questions and suggestions to podcast@food-safety.com

“When you decide from a place of self-love about anything in your life, that's when your choices start to stick.”–Tess MastersCan you eat Oreos and be healthy? Tess Masters, author of The Blender Girl and creator of SK60® health programs says yes. It's all about balance — and not judging ourselves.Obsessing about food and letting food choices rule the rest of your life isn't healthy. What if instead, you felt really empowered about your food choices? What if you stayed present and enjoyed the eating experience? What if you noticed how you felt after eating different foods and used that to make decisions? What if you started from a place of self-love?Food is not just food. Tess reminds us that a lot of clarity comes when you are nourishing your body in a really strategic, efficient way with beautiful foods that help your body to function the way it's supposed to. What's murky that might be clear if you nurtured your body?We talk about: How to actually be kind to yourself when it comes to food and why we eat things that may not be the healthiest choicesThe power of the pause as a way to distract yourself from a food that might not make you feel great and the difference between really wanting something vs. a habitThe connection between stress sugar and dis-easeKnowing your superpowers or what's working and using that as an anchorThe power of gratitude and noticing both what's good and badBeing healthy, having energy, and looking and feeling amazing in perimenopause and menopauseABOUT TESSTess Masters is a lifestyle personality and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend published by Penguin Random House. She is also the creator of The Decadent Detox® cleanses and SK60® health programs. You can find hundreds of easy recipes at theblendergirl.com.Tess and her delicious healthy food have been featured in the L.A Times, Washington Post, InStyle, Real Simple, Prevention, Cosmopolitan, Shape, Glamour, Clean Eating, Yoga Journal, Vegetarian Times, Yahoo Living, the Today show, Fox, Home & Family, WGN, and many others.In high demand as a spokesperson, presenter, and recipe developer, Tess has collaborated with Vitamix, KitchenAid, Williams-Sonoma, Four Seasons, Whole Foods Market, Sprouts Farmers Market, Silk, So Delicious, Driscoll's, Earthbound Farm, Vegetarian Times, and many others.Away from the blender, Tess enjoys a diverse performance career. She has toured internationally with acclaimed theater productions, worked in film and TV, and lent her voice to commercial campaigns, audiobooks, and popular video game characters.She lives in Melbourne, Australia.LINKS:Website: https://www.theblendergirl.com/SIGN UP FOR THE FREE WORKSHOP:

This week on The Green Rush we're running it back to our conversation with Judy Yee, CEO and Co-Founder of KZen, a leading cannabis beverage company. Judy brings 20+ years of health and wellness, food and beverage experience to the cannabis industry having previously worked for brands like The Clorox Company, Nestle, Earthbound Farm and Crystal Geyser. Her hope is that in founding K-Zen and sharing her own story, she can continue to advocate for cannabis as a healing plant with the potential to benefit so many people. Nick and Anne sat down with Judy to learn more about her cannabis journey, how her experience working for large CPG brands has helped her scale Kzen quickly, and how she envisions the cannabis beverage space maturing in the short and long-term. Judy provided a ton of interesting insights in this conversation and this will be a must listen  Now sit back, lean forward and enjoy the show!  Links and mentions in the show www.kzen.cohttps://s-shots.com/https://www.drinkmadlilly.com/  Links to the guest's company and social media accounts Judy's LinkedIn: https://www.linkedin.com/in/judyyeesf/ KZen's LinkedIn: https://www.linkedin.com/company/kzenbeverages/   Show Credits: This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications.   Special thanks to our Program Director Shea Gunther. You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels: Twitter: @The_GreenRush  Instagram: @thegreenrush_podcast LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/  Facebook: https://www.facebook.com/TheGreenRushPodcast/  YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Lori Taylor, founder of The Produce Moms, joins Nick to talk about the origin story of her company, the importance of ethically serving and advocating for their audience, and working to get produce on the plates of kids (and adults) everywhere. Nick Carter (Host - Market Wagon) (00:00): Welcome to More Than A Mile. Today I am joined by Lori Taylor. She's an Indianapolis native who turned her solo blogging gig into a nationwide platform that earned her a seat at the table with the U.S.D.A. to make sure school lunches are healthier. I hope you enjoy it. Nick Carter (Host - Market Wagon) (00:17): Welcome to More Than A Mile, a local food podcast from Market Wagon, focused on connecting you to local food through farmer stories from across America. I'm Nick Carter, your host, a farmer and CEO and co-founder of Market Wagon. We are your online farmers market with a mission to enable food producers to thrive in their local and regional markets. Food is so much more than just nutrients and calories. It's actually the fabric that holds us together. And I look forward to crafting a generational quilt of farmer stories and experiences, the victories and challenges of individuals, families, and teams doing their part to help democratize food in America. Thanks for joining me for this episode of More Than A Mile, and thank you for buying local food. It's one critical step in making an investment in food for future generations. Nick Carter (Host - Market Wagon) (01:07): Well, I'm excited to have my guest today, Lori Taylor. Lori is the host of another podcast, The Produce Moms, and a lot more behind that than just the podcast, but I was able to be a guest on Lori's podcast almost exactly a year ago today, I think. And here we are. I get to put Lori in the hot seat and ask her the questions about her story. Lori say hi. Lori Taylor (The Produce Moms) (01:31): Hello Nick. Thanks for having me. And for all of you that are with us today, here you go. You've got two people who love a microphone in one episode. So saddle up it's gonna be a great conversation. Nick Carter (Host - Market Wagon) (01:43): Oh man, that's a great intro. We're gonna be talking over each other the whole time. Perfect. So how long have you hosted your podcast? You--this is what episode? This is less than 10 for us. So I I think you... Lori Taylor (The Produce Moms) (01:58): Yeah. We started in 2018. And so we just, you know, in terms of milestone episodes, we are you know, we recently published episode 200 and you know, we're, we're staying committed to at least our, our primary show publishes every Wednesday. And what we have learned is you know, folks are kind of leaning on us for what we call miniseries. So for instance, you know, I'm not sure Nick, when this is gonna publish, but you know, we're in the month of March right now, and we are celebrating the International Women's Month. And right now we are doing a Friday series with Nature Right Farms to spotlight women in agriculture. So yeah, I love anytime you see a Produce Moms podcast pop up on a Monday or a Friday, that means we have a really cool, special edition. So but yeah, our primary show run publishes weekly every Wednesday. Nick Carter (Host - Market Wagon) (02:54): Cool. So The Produce Moms--tell us, but let's start with the title. Tell us what The Produce Moms is all about, what's that mean? Lori Taylor (The Produce Moms) (03:03): Okay. Well, it means that if someone were just to ask me, like, why did you choose The Produce Moms? Okay. So I'll, I'll tell you the real, the real definition of my business. You know, that elevator pitch, after I tell you what's in my heart about my business. So for me, you know, I truly believe that if anyone can change the world, moms can change the world. And as it relates to the consumption behaviors for the healthiest food in the world, which is fresh produce--fresh fruits and vegetables, it is a struggle that unifies all, all moms, you know, like kids are just, it is extremely difficult to get our children excited about fruits and vegetables. And frankly, it's extremely difficult for us as moms with all of the pressure that's coming our way with running our household, working outside the home, being a good mom, it's extremely difficult to you know, be deliberate about what you're putting into your own body, you know? Lori Taylor (The Produce Moms) (04:02): And I think that the, the rise of social media has exasperated that like mom guilt, you know, you see all these you see all these like Instagram perfect mommies. And you're like, oh my God, I am, I, I am a loser. I am fat. And my house is a pit, you know? And so that is, and so I think that all of that combined, like when I think about what The Produce Moms is all about our business, our community is simply a place for you to come. All people, you don't have to be a mom. You know, I mean, there, if you want to eat more fruits and vegetables, you are definitely in the right place when you visit TheProduceMoms.com. But you know--all of that pressure that I feel as a mom has driven me to stay steadfast with my commitment to making my business a welcoming place where all feel like they can belong. Lori Taylor (The Produce Moms) (05:01): And so now that, you know, I guess kind of my motivation , you know, what is The Produce Moms? Well, we're a media platform or a lifestyle brand. But we're so much more than that, you know, and I hope that as we carry on in this conversation, folks can kind of see that come to life. But our mission is to get more fruits and vegetables on every table. And I founded this business in 2012 as an employee of Indianapolis Fruit Company. I pitched it as the marketing director and then in 2015 I had the opportunity to take it off on my own. And I took that entrepreneurial leap at that time because I knew we could great things with The Produce Moms. And that is, you know--and that is exactly what we've done. We've built the number one resource on the entire internet that's fully focused on fruits and vegetables. Yeah, thank you. It feels amazing, you know, when I think about it, but I also have a tremendous amount of responsibility now, too, you know? Nick Carter (Host - Market Wagon) (06:03): Oh yeah. Everybody's looking to you. Lori Taylor (The Produce Moms) (06:04): Yeah. And I have to make sure that I stay true. I mentioned, you know, that I worked at Indianapolis Fruit Company. That's how I learned, you know, that's how I gained the knowledge to be a industry thought leader, to be a person who can share these facts with folks about fresh produce, the food supply chain, agriculture--it's because I worked in the supply chain myself for a whole decade. And for 10 years, I sold fruits and vegetables to grocery stores really throughout the central corridor of the United States. An 18 state region, over 300 groceries, all sizes formats. You know, I just learned so much when I was selling it and now, and one of the biggest things I learned Nick, was people don't understand fruits and vegetables, you know, I mean, even within the trade, as someone who was selling fruits and vegetables, I didn't know these brands that I was selling. I didn't have any... Nick Carter (Host - Market Wagon) (06:58): As the seller they were just another line item on a wholesale price list for you? Lori Taylor (The Produce Moms) (07:02): It was just a name on a box you know. And when you consider the timeline for when I was at the sales desk, you know that 2005 to 2012, essentially--that was the, it was hit or miss with whether people even had a digital presence, you know? And they certainly.. Nick Carter (Host - Market Wagon) (07:25): Web 1.0, right? Lori Taylor (The Produce Moms) (07:27): Pretty much. I mean, we were really revolutionary in 2012, launching a WordPress blog. Lori Taylor (The Produce Moms) (07:33): You know? So that is--but it is it's been a tremendous honor to usher in this kind of access to the, in consumer for all of the growers and supply chain stakeholders that we proudly represent. You know, it's, it's been a true honor to represent moms as we kind of push on the supply chain, like, 'Hey, get more transparent, tell us facts about farming, you know, help us answer these difficult questions.' Like we don't understand why you use pesticides and we want you to tell us why. And then, you know, I mean, those are all things that we've been able to be a real catalyst to increase education and understanding of fruits and vegetables. Nick Carter (Host - Market Wagon) (08:16): That's really cool. I wanna talk more about that. I wanna talk about the mission that you have and how you're accomplishing it today. But first I want to go a little bit deeper into your origin story. I appreciate you sharing all of that, but so 2015, you've got a solid gig. You're head of marketing. You're at a decently large company. You've been successful and you've been there over a decade and then you leave and you go start, a what? Edutainment company, what does that look like? How does that risk, that jump out on your own, walk us through that mindset so many years ago. Lori Taylor (The Produce Moms) (08:54): So it's really one of my favorite stories to recount because I can't believe I had the guts to do it and I can't believe I had my family support, but 2012, I mentioned previously that's when the blog went live, you know, and we monetized it as a brand property of Indianapolis Fruit Company. We were able to get brand sponsorships, you know, ad incentives. There were a lot of different ways since we were directly tied to a procurement house, there were a lot of different ways that we were able to monetize this you know, B to C marketing that we had launched. So, you know, three years we built it together and Indy Fruit, my former employer, they supported me at the highest level. I mean, non-family member at a family-owned business. Like they empowered me to bring my idea to life. And then they supported the growth of it and we grew it to where it was self-sustaining, but it certainly wasn't like this big cash cow for the company. Lori Taylor (The Produce Moms) (09:48): And when you consider the supply chain of fresh food the wholesale distribution stage of the supply chain, you're talking about the middleman. Okay. I mean, like really does marketing even make sense, you know, . And so it really, it wasn't part of their core value or mission to have this whole brand that was dedicated to nothing more than marketing at the time. In 2015, when they said, 'Hey, Lori, bring your laptop and meet us at lunch. at downtown Indianapolis offsite,' I mean, I knew something was up when that happened. I was like, okay, I'm getting fired. And my husband assured me, he's like, no way you have way too many solid relationships with their vendors for where they're gonna fire you. I was like, yeah, well, something's up? And he, we agreed when I went off to work that day, something was up. Nick Carter (Host - Market Wagon) (10:39): Side note, and for listeners, if your boss asks you to start your Monday morning at an offsite meeting Lori Taylor (The Produce Moms) (10:45): Yeah, well, it was a Friday at that, so it was a Friday Nick. So even more like, oh, eyes wide, open something's coming. And... Lori Taylor (The Produce Moms) (10:54): Oh geez. And so I go to this I go to Mesh On Mass in downtown Indianapolis and have this meeting with the, you know, executive vice president and the CFO of the company and myself and my laptop. And they tell me, after an awkward, you know, small talk of how are your kids let's order some salads, yada, yada then they say Indianapolis Fruit Company is done with The Produce Mom. And at the time it was singular, The Produce Mom. And I, it was just, I couldn't help it. The tears just came down. Like, I didn't know what to think about that because it was at this point, three years into this--2015, it was my only job at the company. And so my first response was, well, where does that leave me? Because that is my only job responsibility. And they said, well, we're not looking to get rid of you, but we're not going to carry forward with The Produce Mom. Lori Taylor (The Produce Moms) (11:52): And I was very confused. Well, they slid a legal document across the table for me to read. And it had very clearly mapped out two pathways. Pathway A was we sunset The Produce Mom, you know, the blog and the digital platform. And I basically go back to my job as a sales representative. Then option B was I could buy it, you know, and take it and do whatever I want with it. I could buy back my idea and all of my work for hire--all of the IP that we had built. And, you know, so it's 2022--you know what I chose . Nick Carter (Host - Market Wagon) (12:33): Wow. Red pill, blue pill, right? Lori Taylor (The Produce Moms) (12:34): Yeah, pretty much. And when I looked at that and I, I was like shocked, obviously... Nick Carter (Host - Market Wagon) (12:42): Did you decide that right there over salads or did you take those two documents home and tell your husband what was up? Lori Taylor (The Produce Moms) (12:49): Okay. So a little bit of both. I shoved the paper because at this point I'm mad and I'm crying, you know, and I'm like, oh my God, don't let these men see you cry. You're stronger than this. Well, at this point I took the paper and I literally just shoved it back across the table. I said, 'Well, I'm buying it.' And my exact words were, I would be a caged animal going back to the sales desk and sitting in a cubicle. And they just looked at me and they were like, okay. And then they had another document that had the price and I could not believe the price. I mean, we're talking six figures. More than the home that my family and I lived in. And so at that point, I said, well, I'm gonna need to talk to Chip, who is my husband . And so I gathered my things and I left. I was like, I don't want the salad, you know... Nick Carter (Host - Market Wagon) (13:42): I was getting ready to ask, how was the salad? Lori Taylor (The Produce Moms) (13:44): You know, I need to go back and give Mesh On Mass another another shot, because I have not been back to that restaurant since this day in 2015. But yeah, I gathered my things. I was pretty upset as you can imagine. And really just felt like I was at this crossroads that my family could not--like, we, I felt like we really didn't have an option, you know, like I knew where my heart was at, but we were a young family. We had two children under the age of like four years old. I was making $43,000 a year at my marketing job. Like I certainly didn't have money for a six figure acquisition. And and I did not know how we were gonna do it, but I, I knew that that's what I wanted to do. Lori Taylor (The Produce Moms) (14:32): And I also knew from the documentation that I had to let them know--it was April and I had to let them know by the end of May if I was planning to buy. And so I went home and we just kinda tried to figure out how can we do this? I mean, we knew considering that we were, you know, we had recently bought a home that was, you know, kind of a stretch for us. And this price point was more than our home, you know, and we had a mortgage on that home. I was like, I don't, no one's gonna loan us money. You know, we knew that. And so I cashed out my 401k and then I borrowed money from my family. And that's how we were, that was how we were able to do it. And then I will tell a quick story too, about how we negotiated the price. Lori Taylor (The Produce Moms) (15:21): And when I realized my husband and I are a true united front I had to go to all these, you know, smoke and mirrors meetings, where they were justifying the six figure price and going through all the documentation, trying to help me understand what it means to buy an IP portfolio, because you've got to think in 2015, we did not even have a national audience. The unique monthly, or the unique annual visitors to our website were less--like we get that number now about every 14 days on The Produce Moms. Like, you know, it is it, I wasn't buying the super robust digital, anything, you know, we had a regional audience. Less than a hundred thousand annual visitors to our website. Yeah. I did have one brand partner who told me that they gave me a verbal commit that they would stick with me, but I went to these meetings and I was--I got to the point where I was very intimidated because it was like me sitting across the table from people who were my coworkers for a decade, you know? Lori Taylor (The Produce Moms) (16:24): And I was like, I can't do this. I need another warm body next to me. And so I asked my husband can you come with me to this next meeting? It's really horrible. Like I had already cleared out my cubicle because they said it was for office morale. Like it didn't really make sense for me to be in the office. Like just, you know, so I'd come into the workplace just for acquisition meetings. And my husband was in the very first one that he came to me with for like maybe five minutes and he took the binder and he like slammed it, shut, shoved it across the table. And he says, what if we pay you cash in 90 days? What's the price then? And I'm sitting here thinking, 'Oh my God, we have no cash.' Like what are you talking about? Lori Taylor (The Produce Moms) (17:03): And so , but it did get them to slash the price in half. I mean, it was still a six figure acquisition. It was still more expensive than our home, but it wasn't as much of a risk, you know? And so that was when we cashed out my 401k, we borrowed the cash from family. And off we went, but it was, I mean, my God, I opened our business checking account with a $4,999 check from USA Pears. It was a 12 month scope of work. I mean, five grand does not pay the bills for 12 months. Nick Carter (Host - Market Wagon) (17:38): You brought the advertisers, the brands with you, and stood this up on your own. Well, congratulations, Lori, because you are the only person I know who has ever paid your employer severance. Lori Taylor (The Produce Moms) (17:52): I know. And I'm looking for... Nick Carter (Host - Market Wagon) (17:53): Person I've ever known to pay someone... Lori Taylor (The Produce Moms) (17:54): I'm looking for the other Nick Carter (Host - Market Wagon) (17:56): ...to fire you. Lori Taylor (The Produce Moms) (17:56): I know I'm looking for the other entrepreneur out there who also, you know, had to buy back their idea , you know, to start their business. It's not like we, you know, this is like to start my ownership journey. I had to buy my idea. Nick Carter (Host - Market Wagon) (18:12): To buy back your own idea. Well, it's always easy to be the Monday morning quarterback, but it seems like you're glad that you did so today.... Lori Taylor (The Produce Moms) (18:20): Super glad I did. Yeah. Nick Carter (Host - Market Wagon) (18:21): You were, today The Produce Moms is plural. So that it ties into your mission, right? This is not just about you as the mom, but about the moms that you serve. And, do I have this right? You were one of the first 10 in Indiana to become a B corporation. Lori Taylor (The Produce Moms) (18:40): Yeah. B Corp certified. We just... Nick Carter (Host - Market Wagon) (18:42): B Corp Certified. What's a B Corp? Tell our listeners just a little bit about what that means. Lori Taylor (The Produce Moms) (18:44): It's a global certification. It's rooted in the United Nations Sustainable Development Goals, and it's a rigorous third party certification that essentially validates this business as a force for good, you know, they, they have, they have processes in place that are rooted in empowering their workforce, empowering their community, protecting the environment and frankly, Nick, the values of B Corp were taught to me by the industry of agriculture. You know, every farmer that we're blessed to work with and for every supply chain stakeholder that we support at The Produce Moms, these are values that they brought to life and taught to me. And the more that I learned and as I studied other brands that I really admired--brands like Patagonia or Tillamook, or even in outside of agriculture you know, brands like Eileen Fisher has a great story about how she has changed the fashion industry to being more sustainable. Lori Taylor (The Produce Moms) (19:50): Those are all brands that I was like, that really moved my soul. And then I realized, wow, they all have B Corp certification. What does that even mean? And then I started look into it and I was like, wow, this is exactly what I'm looking for. Because far too often, people misunderstand The Produce Moms as like, oh, this is a blog. This is an influencer. And really we do a lot more than that. And so this certification was an opportunity for me to formalize everything that we do, identify our stakeholders, validate our claims. You know what I mean? It's like super easy for me as the founder of this company to be like, oh, we're so mission driven. And you know, we're doing great things for the world. Well, when you have one of the most rigorous third party certifications come in and actually validate it then it's, it's no longer just your passion that is saying that, you know, it is actually validated and I'm not only proud to be one of the first businesses in our home state to have this, but we actually, of all the folks, all of the businesses that are B Corp certified, we have the highest impact model score. Lori Taylor (The Produce Moms) (20:57): So we rank high in B Corp overall, and most definitely in the state of Indiana. We're the, we're the number one in impact. So, yeah. Nick Carter (Host - Market Wagon) (21:07): Congratulations. That's really exciting. Lori Taylor (The Produce Moms) (21:09): Yeah. Thank you. It's you know, March is National B Corp Month. So we look forward to having some more robust announcements about that, but there are some amazing brands that are part of this movement, you know, there's for anyone who's outdoorsy. I know I already mentioned Patagonia, but Burton, the snowboard company is. Profession Folks. You've got like Toms and Bombas and Eileen Fisher, like I said. In the ag industry, there's quite a bit in dairy that are part of this. Danone, which is a huge company of, of food brands. All of their brands at Danone are B Corp certified. So for a while, Earthbound Farm, prior to Danone selling Earthbound Farm, Earthbound Farm was B Corp certified, but their new owners did not carry forward with that certification. So it's hard. I mean, you gotta maintain it. You know, and it took us, it's a ton of work. I mean, I did the application process and the certification process in January of 2021. And we certified in March of 2022. Nick Carter (Host - Market Wagon) (22:15): Wow. Yeah. That's a long process. Lori Taylor (The Produce Moms) (22:18): It's a long process. Nick Carter (Host - Market Wagon) (22:20): Wow. So you're making an impact. You're not not just a blog, not just an influencer, but you're using your blog and your podcast and your influence to make an impact in the world, getting fresh fruits and vegetables into the hands of children. Right? Moms can impact people. Now from our perspective, you know, I talk to farmers all the time and we're talking with smaller farmers who are selling on Market Wagon. You were talking, it sounds like with produce suppliers who are at a much larger scale than a lot of the ones that I have the opportunity to deal with. And I talk a lot about relationship, relationship, relationship. They have to have a relationship with their customers. But I'm--it sounds like, you know, the values that you talk about from food producers that you work with, relationships are still key, even in your business as well, right? Lori Taylor (The Produce Moms) (23:15): Oh, 100%. Yeah. We, I mean, we have we have to be very particular about who we work with and the brands that we're gonna support, you know, they have to align with our values and you are right. I mean, we definitely work with the brands that you're gonna find at mass grocery retail. Yeah. And, you know, Nick, you have exposed how difficult it is for brands to get on shelf at grocery retail. So out of all the farms that we represent and support at The Produce Moms, I think the smallest one is 10,000 acres. So we're talking definitely big scale, you know. Nick Carter (Host - Market Wagon) (23:50): But you mentioned at the beginning of our conversation, you were talking about transparency. People want to know about how they're raising even on 10,000 acres or on a hundred thousand acres, right. The customer at the grocery store wants to understand how the food was raised. How do you help food producers do that at that scale? Lori Taylor (The Produce Moms) (24:06): Yeah. Well, thanks for the question. It is, this is one of my greatest passions. You know, people have to know, I also have a burning curiosity to know more. And as my audience at The Produce Moms grows, I have a responsibility to make sure that I always, you know, have clarity on how things are grown and the types of--from how they're treating the human capital to the environment and everything, you know, the outputs, all of that. It's all very important. It's all part of it. So we, there's a lot of ways that we demonstrate that to folks. So I've probably personally been to over 200 farm visits in the last, you know, four years throughout north, central, and south America. So obviously there's... Nick Carter (Host - Market Wagon) (24:54): That sounds like fun. Lori Taylor (The Produce Moms) (24:55): Yeah. Like boots on the ground documentation. For sure. My most amazing experience was in Costa Rica with Del Monte. I went out there to support them with their 2019 sustainability initiative where they were actually formalizing their sustainability report and presenting it to the end-consumer for the first time ever. Prior to 2019, their sustainability report was something that was, you know, available as a PDF download for their shareholders. And it was never really promoted to the general population and their end-consumer. So that was probably the most tremendous experience I ever had. It also really opened my eyes up about the importance of better pricing models in the United States. You know, I mean, I, when I sat at the sales desk at, I can't tell you how many times we would sell bananas at 29 cents a pound on promo. And then I get out there to Costa Rica. Lori Taylor (The Produce Moms) (25:49): I'm like, oh my God, there is no reason anyone should ever be selling a banana in the United States for 29 cents a pound, you know? And so I started to see that trip changed my, that widened my lens even more where I started to see agriculture as as the industry that can have--we can break the cycles. If we do it right. I mean, so much of our food is grown, whether you're talking about rural America or, you know, the equator, you know, these tropical regions like Costa Rica. So much of our food is grown in very poor areas and it is, it is an opportunity for us, you know, I've learned through different industry involvements, whether it's the trip to Costa Rica, or I sit on the board representing the United States for Global Women Fresh, which is a, non-for-profit about female empowerment in ag. And I'm also on the board for the Equitable Food Initiative, which is about farm worker empowerment throughout the entire ag ecosystem. So these experiences combined helped me realize some critical facts. You know, if we wanna talk about something as important as, you know, female independence and, financial literacy throughout the world. Well, in most places in the world--where females are oppressed, the only job that they can actually get to earn that financial independence is within the agriculture industry. Lori Taylor (The Produce Moms) (27:20): And when I learned and things like that, you know, I I'm like we have to tell this to people. People have to understand the purpose of ag at a local, national, and even a global scale because we are, you know, and another thing that I'm really passionate about is, you know, like in the in the name of transparency I just found out frankly, through my B Corp journey meeting some other B Corp founders, I found out my eyes were opened wide about the chocolate industry. I did not know that the chocolate that I was buying in my home for years, people have been pushing on these big companies and it's every single one of them--every single company that's on, you know, for the most part, there's a few outliers that, you know, have tried to combat this, but they cannot guarantee that their supply chains are free of child slave labor. Lori Taylor (The Produce Moms) (28:16): And if you start Googling that and doing your own research, you will find the facts, but they've also, you know, these industries have done a pretty good job of, of concealing that, so I find the producers that are trying to make change yeah. In these, you know, I mean, that's a massive industry, massive global industry. And when you look at what's happening in Western Africa with boys, the same age as my children and the way that chocolate is available at scale, it's changed my point of view. And I'm like, okay, now at the, I know this, I have a responsibility with my platform to share it. And that's exactly what we did. I brought the founder of the company that taught me that I brought it on the show and we talked about it on the podcast. So I think that, I think that 95% of what we do in agriculture is best in class, but I'm never going to be someone who turns my head at the 5% where, you know, we gotta improve. Nick Carter (Host - Market Wagon) (29:10): With your, with your platform, with the audience that you have, you have a great responsibility. And it sounds like you're taking that very seriously. Thank you. Thanks for helping to expose that kind of stuff. Lori Taylor (The Produce Moms) (29:20): Yeah. Thank you, Nick. Yeah. Thanks. It's an honor, you know. Nick Carter (Host - Market Wagon) (29:25): So shift gears back to our home state, spring's coming up. So what as, as weather starts to warm up, what are you looking forward to the most of local seasonal, can only get it off of the soil here in Indiana, or the Midwest. What are you looking forward to the most of our local seasonal produce? Lori Taylor (The Produce Moms) (29:44): Oh, my, that is a tough question. Okay. So I love and I know that it won't necessarily be a springtime crop, but out of all of the, all of the time I spent at the sales desk, I got the most excited about two items in particular: Indiana tomatoes and Indiana cantaloupes. Like I know we're talking more. Oh yeah. I'm convinced. I have told everyone we work with, and this really, this really upsets the people in California when I'm like, the Wabash River Valley has the best tasting cantaloupes in the world. So those are my two: like Indiana field grown tomatoes, because I think even like, as we see the, the surge of indoor vertical farming and greenhouse growing, especially for vine vegetables and, and leafy greens you know, tomatoes are one of those items where a really good field grown tomato is becoming a rare find at grocery retail and... Nick Carter (Host - Market Wagon) (30:43): Distinctly different flavor than indoor grown or, or truck ripened. Yeah. Lori Taylor (The Produce Moms) (30:47): Totally. Totally. So those are my two absolute favorite things. Now, when we talk about specifically the springtime items, you know, things that I love to get in my Market Wagon delivery, frankly include like, you know, the really unique, like I love, I love all the radishes. I love like the patty pan squashes. I love the, you know, the, the fancy kales, like I, those are, I love those things. And I'm a huge believer and anyone who's had, you know, who's been able to come over and enjoy a meal with me at my home kitchen. I am--my approach to food is very simple. Find the best, most beautiful and most delicious ingredients possible and keep it simple, you know, let those ingredients shine. And so when I have the opportunity to buy something like, you know, a romanesco versus white cauliflower, I'm all in, like, I will pay the extra dollar or whatever to do that. And that is how, you know, and I can't tell you how many people have complimented, you know, meals that I've served here in my home kitchen by saying, that's the best meal I've ever had. And I'm like, and you would be amazed at how simple it is too. Like you just have to seek out fresh quality ingredients and let them shine because they will. Nick Carter (Host - Market Wagon) (32:03): Great. Well, if people wanna learn more about that, and we've talked over and over and over again about your blog, your podcast on your website and the education that you do and the cause that you do, how can people find The Produce Moms led by Lori Taylor? How can people find you online? Lori Taylor (The Produce Moms) (32:18): Well, if we aren't easy to find, then I'm not doing my job. So , you should be, we are on every social media platform. And that is why I have gray hair, because you can never keep up with that. But I--so any social platform that you are on, we are there. Our social media handle is The Produce Moms. You know, of course come to our home base. That is TheProduceMoms.com. We do have, you know, you're, you're connecting with us today through podcast. I mean, your favorite podcast platform, we're there as well. Our show is The Produce Moms Podcast. And then, you know, we have, we have email newsletters. If you're local to central Indiana and maybe soon other markets I'm on the morning show, it's called Lifestyle Live. So you can catch me on air and, you know, we'd, we'd love to connect with you in any way. And if you would like to reach out to me directly, TheProduceMoms.com, we have a contact form on our website and that contact form comes directly to my inbox. So don't be shy about reaching out if there's anything that I can do for you or anything, any request that you might have as it relates to what The Produce Moms can do for you. Nick Carter (Host - Market Wagon) (33:28): That's great. My guest today has been Lori Taylor of The Produce Moms and check her out online, follow her podcast. And thanks so much for joining me today, Lori. Lori Taylor (The Produce Moms) (33:38): Nick, thank you. Keep up the great work. I'm a huge fan and there's nothing like my Tuesday delivery from Market Wagon. So thanks for all that you do. And thanks for starting this show to spotlight all the amazing growers and artisans that are part of the Market Wagon movement. Nick Carter (Host - Market Wagon) (33:56): Thanks, Lori. Thanks for listening to this episode of More Than A Mile. Be sure to sign up for Market Wagon at MarketWagon.com or after downloading the Market Wagon app for iOS or Android. Follow us @MarketWagon on Instagram, Twitter, Pinterest, and Facebook for stories, recipes, special announcements, news, and just digital handshakes from our friendly farming community. If you enjoyed More Than A Mile, please rate the podcast and write a review on iTunes, CastBox, PodChaser or wherever you listen to your favorite podcast. Thank you for continuing to support local food

In episode seven of the 12-part podcast series, "https://www.workshouldntsuck.co/white-men-journey (White Men & the Journey Towards Anti-Racism)," Tim interviews Raphael Bemporad (Founding Partner) and Bryan Miller (Chief Financial Officer) of BBMG, a branding and social impact consultancy. This series was created to be a resource for white men who might be wrestling with questions like, “What's my role in anti-racism, equity, inclusion, and justice work as a white man with power and privilege?” and “How might my personal commitment to do this work manifest itself in the organization I help lead?” Are you new to the series? Check out https://www.workshouldntsuck.co/podcast2/ep54 (episode 54) where podcast co-hosts Lauren Ruffin and Tim Cynova introduce and frame the conversations. Explore https://www.workshouldntsuck.co/white-men-journey (the other episodes in this series) with guests: Ted Castle (Founder & President) & Rooney Castle (Vice President), Rhino Foods Ron Carucci, Co-Founder & Managing Partner, Navalent David Devan, General Director & President, Opera Philadelphia Jared Fishman, Founding Executive Director, Justice Innovation Lab Jay Coen Gilbert, Co-Founder, B Lab; CEO, Imperative21 Kit Hughes, Co-Founder & CEO, Look Listen Marc Mannella, Independent Consultant, Former CEO KIPP Philadelphia Public Schools John Orr, Executive Director, Art-Reach David Reuter, Partner, LLR Sydney Skybetter, Founder, CRCI; Associate Chair & Senior Lecturer, Theatre Arts & Performance Studies Department, Brown University Want to explore related resources primarily *not* by white guys? Check out https://www.workshouldntsuck.co/white-men-journey (our compilation of 30 books, podcasts, and films). Read Rha Goddess's "https://rhagoddess.medium.com/an-open-letter-to-my-beloved-white-male-allies-4fd22960c345 (An Open Letter To My Beloved White Male Allies,)" mentioned in this episode. Bios RAPHAEL BEMPORAD As Founding Partner of BBMG, Raphael unites branding, sustainability and innovation to help organizations create sustainable growth and positive impact in the world. An expert in brand strategy, public affairs and social innovation, Raphael is a passionate champion for a new approach to branding that's driven by empathy, collaboration, shared values and mutual relationships. “I'm a passionate champion for a new approach to branding that places our humanity at the center. At BBMG, we help clients unlock the human truths in their brands and unleash the humanity in their businesses so they win hand in hand with the people they serve,” Bemporad says. “We believe the imperative of our generation is to unite the power of business with the meaning and influence of brands to shape our aspirations, behaviors and relationships for a more just and sustainable future.”  He has directed recent branding and marketing programs for clients such as Adidas, CLIF Bar, Disney, Earthbound Farm, Eileen Fisher, Estée Lauder, Johnson & Johnson, L'Oréal Paris, NBC Universal, Nespresso, Target, The North Face and Walmart. He has also worked with many leading nonprofits including ASPCA, Giffords, Greenpeace, OceanX, Planned Parenthood Federation of America, Rainforest Alliance and Urban Teachers, as well as the Case Foundation, Ford Foundation, Kresge Foundation and the Robert Wood Johnson Foundation.  Raphael also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis (D-Houston), and as press secretary for U.S. Congressman Lloyd Doggett (D-Texas). Raphael received his BA in Philosophy with honors from the University of Texas at Austin. He currently serves as an adjunct professor of marketing and communications at the NYU Stern School of Business, and he sits on the advisory boards of...

Tess Masters is an actor, cook, lifestyle personality, and author of The Blender Girl, The Perfect Blend, The Detox Dynamo Cleanse, and The Blender Girl Smoothies app and book. In high demand as a spokesperson, presenter, and recipe developer, Tess collaborates with leading food and lifestyle brands. Tess is the global spokesperson for KitchenAid blenders, ambassador for Massel broths, and has presented videos for Sprouts Market, Silk, So Delicious, Earthbound Farm, Vega, Driscoll's, KitchenIQ, and others. Not to mention, Tess is a dear friend of Dr. Robin's and an expert at celebrating everyone she meets. Memorable Quotes: “So, I think another way of framing self-esteem and self-belief and faith is this: celebrating yourself. And I think that there's this misconception that if you do that, you're a narcissist or you're egotistical or you're into yourself. Well, yeah, be into yourself.” “The dictionary says well-being equals happiness. In my definition of wellbeing, after being in the space for 40 years, is when your mind, body, and spirit don't get in your way of living.” “When you can't give a full-throated, complete, energetic yes to somebody, you're actually doing everyone a favor by taking your ‘yes' off the table with that person or that organization or that job or whatever, because then it allows the energy to shift and then to get the full-throated yes from somebody who's really able to give it.” “That's a really important way of celebrating others is not being distracted by other things and being completely present in the moment with that person.” What You'll Learn: The various ways to celebrate big wins and everyday small wins in your life and the lives of those around you. This Episode Includes:   Tess learned how to celebrate people in her life by watching her parents demonstrate that behavior when she was a child. When you meet someone new try to learn and remember their name. Life is like a seesaw and you have to find your balance somewhere in the middle. One way to frame self-esteem and self-belief is by celebrating yourself. Celebrating oneself doesn't have to be egotistical when it's done from the posture of filling your cup so you can give back to the world. Speak to your limiting beliefs and practice positive self-talk. Do something nice for yourself each day. Create one-on-one relationships and connect with those people on a regular basis. Accept compliments without qualifiers. Nourish and celebrate your body by taking care of it with a healthy lifestyle. You can celebrate someone by connecting them to another person who will greatly impact their life. Be discerning about the kind of people you surround yourself with and the energy they emanate. When you live from a place of gratitude and abundance time is your best friend, when you live from a place of depletion, time is your greatest enemy. When you learn how to celebrate yourself and others you elevate the world. Three Takeaways From Today's Episode: Be a mindful, global citizen. Expand and endorse. Think about who you could endorse that can help expand their network. Let your energy be infectious. Mentioned In The Episode: The Blender Girl True Colors Big Shifts Foundation Tess Masters on Small Changes Big Shifts Episode 63 Tess Masters on Small Changes Big Shifts Episode 263

Kyle currently sits on multiple board of directors for agricultural focused companies and presently is the Co-CEO of Agrarian Supply and the CEO of F1 Genetics.   At the start of his career he spent 6 years in organic farming and fresh food processing as a Sales Manager at Earthbound Farm.  Kyle also spent 7 years at Wilbur-Ellis Company, LLC holding the positions of National Specialty Crop Portfolio Manager, Retail Branch Manager & Pest Control Advisor.  He has over 15 years of Agricultural Sales, Strategy and Management experience.  The last 5 of those years he dedicated most of his time in developing go to market strategies for the entrance of traditional agriculture into the hemp and cannabis industries.Kyle specializes in brand management, business development, agricultural production, and emerging markets.  He has also been a licensed PCA, CCA and QAL in the state of California since 2011. Visit Agrarian Supply.

This week on The Green Rush our hosts are chatting with Judy Yee, CEO and Co-Founder of KZen, a leading cannabis beverage company. Judy brings 20+ years of health and wellness, food and beverage experience to the cannabis industry having previously worked for brands like The Clorox Company, Nestle, Earthbound Farm and Crystal Geyser. Her hope is that in founding K-Zen and sharing her own story, she can continue to advocate for cannabis as a healing plant with the potential to benefit so many people. Nick and Anne sat down with Judy to learn more about her cannabis journey, how her experience working for large CPG brands has helped her scale Kzen quickly, and how she envisions the cannabis beverage space maturing in the short and long-term. Judy provided a ton of interesting insights in this conversation and this will be a must listen  Now sit back, lean forward and enjoy the show!  Links and mentions in the show www.kzen.cohttps://s-shots.com/https://www.drinkmadlilly.com/  Links to the guest's company and social media accounts Judy's LinkedIn: https://www.linkedin.com/in/judyyeesf/ KZen's LinkedIn: https://www.linkedin.com/company/kzenbeverages/   Show Credits: This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications.   Special thanks to our Program Director Shea Gunther. You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels: Twitter: @The_GreenRush  Instagram: @thegreenrush_podcast LinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/  Facebook: https://www.facebook.com/TheGreenRushPodcast/  YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true

Will Daniels is president of the produce division at IEH Laboratories and Consulting Group. In this role, Will is responsible for lab and consulting services for the produce industry. Prior to joining IEH, Will was president and CEO of Fresh Integrity Group, Inc., a consulting firm specializing in operations and food safety consulting for the fresh produce and perishables industries.  Prior to his involvement with start-up companies, Will was with Earthbound Farm from 1999 until 2014. Having leadership roles in both quality assurance and operations, he helped the company grow from a small, regional salad producer to the nation’s largest grower, packer, and shipper of organic produce. As Earthbound Farm’s Chief Food Integrity Officer, Daniels was responsible for food safety, food quality, and the company’s organic integrity program. Before joining Earthbound Farm, Will worked for 15 years as a consultant in the foodservice sector; working in the back of the house designing menus, introducing food safety and, improving costs; he even had his own catering business.  Will is a sought-after speaker and has addressed key issues in food safety in the produce industry at meetings of the National Academy of Sciences, the National Restaurant Association, the Institute of Food Technologists and the International Association for Food Protection. He was the keynote speaker at the 2020 Food Safety Summit. Will was one of the Packer 25 annual list of produce leaders for 2013 and was named one of the food industry’s top food safety leaders by Marler/Clark’s Food Safety News in 2013. He has also been featured in a variety of national news stories on food safety with media such as The New York Times and ABC News’s Good Morning America; he is the author of two book chapters, “Effectively Managing through a Crisis,” in Microbial Safety of Fresh Produce, published by Wiley in 2009 and “Pathogen Testing in Fresh Produce: Earthbound Farm,” in Global Safety of Fresh Produce; A Handbook of Best Practice, Innovative Commercial Collations and Case Studies, published by Woodhead Publishing in 2014. An active leader in the food industry, Will serves on a variety of boards and technical committees including the Food Safety Magazine editorial advisory board. In this episode of Food Safety Matters, we speak to Will [13:36] about: The human side of food safety as part of public health Reestablishing a relationship with the consumer Reliving the 2006 spinach outbreak Educating and engaging your workforce Engaging senior management in food safety How to counter complacency in your food safety plan The ongoing saga of romaine lettuce outbreaks The role of whole-genome sequencing in outbreak surveillance Why romaine is such a challenging commodity to keep safe Irrigation water standards Moving beyond the regulations to improve food safety even more What drives food safety programs Keeping food workers safe during the pandemic Where we go from here News and Resources: FDA Investigation Finds Cattle Implicated in Leafy Greens E. coli Outbreak [1:55] Researchers Examine Listeria monocytogenes Tolerance to Sanitizers [5:07] Center for Produce Safety (CPS) Fund Raising Campaign Study: Text Mining Approaches for Postmarket Food Safety Surveillance Using Online Media [9:35] Sponsored By: Michigan State UniversityMichigan State University Online Food Safety Program  Online MS in Food Safety Program Curriculum: Online MS in Food Safety Program We Want to Hear from You!Please send us your questions and suggestions to podcast@food-safety.com

Food is so connected to the human experience—it absolutely needs to be a joyous thing.   –Tess Masters I have lost 20 pounds in the past 55 days!!! And I have our amazing guest to thank. I feel the best I have felt in my 40s! This is a must-listen if you want to get healthy now, which might just be the most important goal we can all have in 2020...  In this episode of the Plan Simple Meals Podcast, I’m really excited to talk with Tess Masters, the Blender Girl, about clean eating—and why it matters. Getting to a better place with our own eating can feel kind of daunting. It’s something we know we “should” do, but getting really clear on our own why and the real benefits can certainly help us make a real change.  Tess and I talk about those benefits. Additional energy is a big one. I know I felt the change and Tess reports how much the people she works with comment on sleeping better, having more energy with their kids or partners or for the things they love to do, not feeling exhausted. Beyond energy, their digestion is better, their gut health is better. Plus your skin glows, your hair is more lustrous, you feel good in your body and often that shows up as more confidence and a sense that you can achieve your goals.  Given all that, why don’t people make the change? It’s not easy, but it helps to start from a place of abundance. So often when we shift to healthy eating we focus on what we can’t have. What if instead celebrate what you can have? Tess helps people find foods that satisfy their cravings in a way that truly nourishes them. We talk about:  Getting over the beginning hump and how your body wants to stick with these changes that feel good if you can stick out the beginning How a 90-day focus gives you time to let go of previous habits or practices that aren’t serving you and shifting to new ones How “falling off the wagon” can actually be helpful because it reminds your body how the things you used to eat or drink made you feel Using your choices as data points about yourself, how you respond to food, your emotional trigger points, etc.  Adapting foods you love to be healthier (and getting more comfortable in the kitchen) Tracking your food, sleep, and movement BIO Tess Masters is a lifestyle personality and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend. She is also the creator of The Decadent Detox™ cleanses and Skinny60™ weight loss program. You can find hundreds of easy recipes at theblendergirl.com. Tess and her delicious healthy food have been featured in the L.A Times, Washington Post, InStyle, Real Simple, Prevention, Cosmopolitan, Shape, Glamour, Clean Eating, the Today show, Fox, Home & Family, and many others. In high demand as a spokesperson, presenter, and recipe developer, Tess has collaborated with KitchenAid, Vitamix, Williams-Sonoma, Four Seasons, Whole Foods Market, Sprouts Farmers Market, Silk, So Delicious, Driscoll’s, Earthbound Farm, Vegetarian Times, and many others. She lives in Los Angeles. LINKS Join me in the Skinny60 » Download 20 Skinny60 Recipes » Theblendergirl.com An earlier conversation with Tess on the Plan Simple Podcast Doable Changes from this episode: NOTICE HOW YOU FEEL. Start noticing how different foods make you feel. Write it down. Do you feel tired or bloated after eating something? Do you feel regret or comfort? What do you crave? Start paying attention and noticing. This is all data that can help you shift to healthier eating. CHANGE THE COMPOSITION OF YOUR PLATE. Use the 80–20 rule. That means 80% of your plate should be non starchy vegetables and 20% of your plate should be a mix of starch and animal or plant protein. If that feels like a huge switch (maybe your plate is currently reversed), try shifting close, like 50–50. Try experimenting with different vegetables to fit that part of your plate. FOCUS ON HYDRATION. Drink more water-based beverages throughout the day. Pack a water bottle when you go out. Bring a container of water to your desk. Track how much you are drinking. If you want to snack, try having a drink first. Think about ways to make water more appealing—a glass you love, adding fruit or herbs. And don’t forget about high-water content foods—include them with each meal.   

SUMMARY In The Quest for Eternal Sunshine: A Holocaust Survivor's Journey from Darkness to Light, Myra Goodman shares her father’s story of transformation posthumously. As a Polish Hassidic Jew, Mendek Rubin is the object of anti-Semitism even before Hitler closes in on the Jews. After surviving the Holocaust, he becomes a brilliant inventor who revolutionizes the jewelry manufacturing industry, generating numerous patents in the 1960s and 1970s. When he retires, he invents the equipment to wash and package baby greens for Earthbound Farm―the largest grower of organic produce in the world and the first company to successfully market ready-to-eat salads for retail sale. Yet, now in his sixties, Mendek still carries all the trauma, pain, and despair of childhood and the concentration camps. Finally, applying his genius to his own psyche, he starts to change, discovering and implementing practices that enable him to fully let go of the bad and embrace only the good life has to offer. To round out her father’s neglected manuscript, Goodman spends four years researching, interviewing, and gathering historical information. By publishing the book as a co-author, she chronicles Mendek’s transformative healing journey while also creating an inspiring roadmap for herself and others seeking self-awareness and inner growth. KEY POINTS The years leading up to concentration camps during the Holocaust are also traumatic. Mendek serves in seven different slave-labor camps during WWII. Dyslexic, he is beaten by his father for doing poorly in school, failing out in the sixth grade. Afraid of both living and dying, Mendek is mired for years in hopelessness and fear. He helps launch Earthbound Farm, Goodman’s organic farming business, by using parts from a local junkyard to invent an automated process for washing and bagging salads. Mendek, with only bad memories of his childhood, begins to change when he purposefully goes back in time to remember and replay the good, kind, gestures of love. Goodman’s sister, while living with her parents as an adult to recover from sickness, manages to captures her father’s stories of forgiveness in recordings. To tap into love, Rubin learns to practice mindful presence. The fallacy of progress: human beings have not figured out how to live peacefully, realizing we are all interdependent. Positive thinking and emotions can be just as contagious as the coronavirus. It’s never too late to write a new narrative for our lives. Affirmations and visualization provide Mendek the power to release his negative emotions and embrace all that is good in the world, including joy and love. QUOTES FROM GOODMAN “My dad was my sunshine!” “He discovered that the cold, indifferent universe he had lived in for so long was nothing more than his own projection, and that he had the power to change it.” “I hear my dad’s voice inside my head all the time!” “My father’s deepest intention was to turn away from darkness and toward the light—to constantly embrace all that is beautiful.”  QUOTES FROM RUBIN “Love has transformed my inner landscape, so that now I have only to look within myself to find satisfaction and the source that is all that is good in life. My inner splendor dazzles me.” “My plan was to build an inventory of new, joyful thoughts and experiences in the same way I’d have learned to play the piano: through practice and repetition.” “There are no bad people, only bad ideas.” “It’s not that I deny the past; I just don’t live in it.” BUY Quest for Eternal Sunshine: A Holocaust Survivor’s Journey from Darkness to Light  RECOMMENDATION Read Myra Goodman’s article, “Healing Generations of Pain.” Connect with us! Facebook Instagram Twitter YouTube Website Special thanks… Music Credit Sound Editing Credit

“If we are creating ourselves all the time, then it is never too late to begin creating the bodies we want instead of the ones we mistakenly assume we are stuck with.” — Deepak Chopra Meet Tess Masters. Tess Masters is a lifestyle personality and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend. She is also the creator of The Decadent Detox™ cleanses and Skinny60™ weight loss program. You can find hundreds of easy recipes at theblendergirl.com. Tess and her delicious healthy food have been featured in the L.A Times, Washington Post, InStyle, Real Simple, Prevention, Cosmopolitan, Shape, Glamour, Clean Eating, the Today show, Fox, Home & Family, and many others. In high demand as a spokesperson, presenter, and recipe developer, Tess has collaborated with KitchenAid, Vitamix, Williams-Sonoma, Four Seasons, Whole Foods Market, Sprouts Farmers Market, Silk, So Delicious, Driscoll’s, Earthbound Farm, Vegetarian Times, and many others. She lives in Los Angeles. In May, Tess will talk us through how to create a 90-day plan to improve our wellness through food. You will not want to miss this, or the recipes she is dishing out. Tess knows all the nuances of what we should be eating, but she does not want us to get stuck in perfection or shame, so she dishes out tips in a way that makes big changes feel so doable and enjoyable. Today Tess gives us four areas of our wellness to focus on during this pandemic.  There is so much we can do for our own health and Tess reminds us where to start. Make sure to sign up for the Art of 90 Days, and learn more from Tess Masters about upgrading your food in 90 days — more fruits and veggies anyone? I am hosting a really exciting experience in May called the Art of 90 Days. The idea behind this event is that moms have big goals that can get lost in the ups and downs of a year, so why not focus on a season. We are going to look at why 90 days is a great time frame to work on a goal, and speak with 30+ experts to unpack how to create and reach a goal in their area of expertise.  We will be looking at the topics that come up the most for women going through the flow planning process - we will be looking at food and wellness goals, lifestyle goals, soul goals, and work goals - as I believe you need one of each to feel whole. You can go grab your free ticket at plansimple.com/90days. Our virtual experiences are truly unique! Here are some of the things you can expect: The information you need to make big changes in a 90-day period 30+ experts who each share their 90-day strategies on topics that include: sleep, food, exercise, decluttering, parenting, mindfulness, relationships, money, and entrepreneurship Beautiful planning sheets, so you can make the information yours Time to connect with speakers and attendees Meal plans so you feel great while you learn Movement and meditation between talks to help you integrate what you learn Innovative solutions so you can show up, if kids are still out of school We are currently looking at the best way to present this experience to you. Originally, it was 4 Fridays while the kids were at school. I am not sure that will be happening, so we are coming up with the best way you can benefit from this info, with kids home.  This will be coming out at a time when we will all be excited to come out of the “Coronavirus season” and make some revised 2020 goals that we can pull off in just 90 days. Get your ticket here »

Fred Haberman is a social entrepreneur, an agent for change in the good-food movement, and the CEO of the mission-driven marketing agency, Haberman, a full-service marketing firm. In the last 25 years he and his agency have helped bring organic food into the mainstream, spurring the growth of brands like Annie's, Organic Valley and Earthbound Farm, and supporting the work of the Organic Trade Association, National Cooperative Grocers Association, and the McKnight Foundation's food-security programs. As one of the co-founders of Urban Organics, a USDA-certified-organic aquaponics farm that uses just two percent of the water used in traditional agriculture, Fred's on the leading edge of a movement for more sustainable agriculture.  Speaking of movements, Fred's started a few from scratch, namely the U.S. Pond Hockey Championships and employer-sponsored gardens, as well as his latest venture, Freak Flag Organics, a USDA Certified Organic food company that produces densely packed condiments, pestos and soups with globally-inspired flavors. This is one of our favorite conversations thus far on the podcast. We know that you will be blown away and inspired by today's episode with Fred.  Our discussion goes deeper than his noteworthy credentials.  We dive into Fred's background and how his role models and experiences have shaped his social and entrepreneurial endeavors and how he's passionate about making a difference in the world.    Fred talks about the power of human interaction and why we should all incorporate more of of this into our lives. Fred shares how you can unlock your creativity in the kitchen, which is what has inspired his new line of organic sauces and condiments. Fred is a strong believer of having someone to talk to, the power of therapy and taking care of yourself through a gratitude practice, meditation, movement and eating well. You'll learn how to step into your passion and be yourself.  You can find Fred on: IG: @freakflagorganics FB: @freakflagorganics https://modernstorytellers.com You can find Freak Flag Organics condiments in Minneapolis at Lunds & Byerlys, local co-ops and www.freakflagorganics.com We'd love to hear from you how this episode has sparked you to pursue your passion and ignite your intellectual curiosity. Jump on over to IG and share in your stories and tag #theartoflivingwellpodcast. Special Offer Take advantage of our special offer with Healing Elements (new clients only). Address: 2290 Como Avenue  St. Paul, MN 55108 Sign up for One FREE Week of Unlimited Classes! Reserve your week online or in store with the promotional code "AOLW" Note: Week unlimited begins on the date of purchase.   Enjoy $15 off your first 60 or 90 minute Massage or Reiki service using code "AOLW15" book online and note the promo code when scheduling or call to book 651-348-6216. Reminder: Don't forget to subscribe to our podcast so that you can uncover strategies, tips and resources from a variety of experts and our own banks of knowledge as you progress on your journey to living well.  Please share this podcast with a friend or anyone who you think could benefit from this information. Join our private Art of Living Well Podcast Facebook Community: This is a community where you can directly interact with us and ask us questions and suggest topics for future episodes. Upcoming Art of Living Well Programs: 7 Day Community Functional Medicine Liver Detox - April 5, 2020 Start date Clean Beauty 101 Online Workshop - April 15th, 12-1:15 PM Shop our Favorite Products:   https://www.theartoflivingwell.us/products Instagram: @theartofliving_well FB: https://www.facebook.com/theartoflivingwellpodcast/ Sign-up for our Art of Living Well Podcast email list. (We promise not to bombard you with email). Marnie Dachis Marmet's Website (Zenful Life Coaching) Stephanie May Potter's Website

At the 21st annual Food Safety Summit in Rosemont, IL, editorial director Barbara VanRenterghem sat down with four food safety pros for real-time insight on the Summit sessions, topics, trends, and more. Craig Henry is a food safety consultant with Intro Inc. There, he specializes in U.S. food safety program development and review for federal regulatory compliance such as the Food Safety Modernization Act (FSMA). He is a lead instructor for FSMA Preventive Control Qualified Individual training for human food. He also led the contracting team delivering technical content for FSMA human food guidance to the U.S. Food and Drug Administration. Prior to this role, Craig's previous roles were with Decernis, Deloitte and Touche, the Grocery Manufacturers Association, Koch Foods, Foster Farms, and Cargill, among others.  Gary Ades is president of G&L Consulting Group LLC. He is also a member of the Editorial Advisory Board of Food Safety Magazine. Paul Kiecker is the Deputy Administrator for the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS)—a role he's held since May 2018. From August 2017 through January 2019, Kiecker was the agency’s Acting Administrator. He initially joined FSIS in 1988 as a food inspector. ​Will Daniels is president of the produce division at IEH Laboratories and Consulting Group. In this role, Will is responsible for lab and consulting services for the produce industry. He's also held past roles at Fresh Integrity Group, Inc., Earthbound Farm, and as a consultant in the foodservice sector. Will is a sought-after speaker and has addressed key issues in food safety in the produce industry at meetings of the National Academy of Sciences, the National Restaurant Association, the Institute of Food Technologists and the International Association for Food Protection. He was named one of the food industry’s top food safety leaders by Marler/Clark’s Food Safety News in 2013. An active leader in the food industry, Will serves on a variety of boards and technical committees. In this episode of Food Safety Matters, we speak to Craig [9:15], Gary [20:18], Paul [36:05], and Will [47:31] about: Food Safety Summit's new format, Community Cafes, and the new focus on supply chain management content Recurring challenges for Summit attendees: keeping up with documentation, lack of resources, little commitment, incorrect reporting, and more The need for university extensions to bridge the gap with smaller food businesses Problems associated with incongruent messaging from the government agencies Why business and financial expertise are needed when making food safety decisions How changes within the industry are leading to food safety problems not seen in years Whole genome sequencing Blockchain technology News Mentioned in This Episode LGMA Releases New, Stricter Water Rules for Leafy Greens Growers [1:45] Foodborne Illness is on the Rise, Says CDC [2:26] Walmart Welcomes Sara Mortimore as New Food Safety Leader [2:58] CDC Tweets: Don't Wash Raw Chicken [3:25] Sponsor The 2019 Sani Awards No-Rinse Sanitizing Multi-Surface Spray  SaniProfessional.com Keep Up with Food Safety Magazine Follow Us on Twitter @FoodSafetyMag and on Facebook  Subscribe to our magazine and our biweekly eNewsletter We Want to Hear From You! Please share your comments, questions, and suggestions. Tell us about yourself—we'd love to hear about your food safety challenges and successes. We want to get to you know you! Here are a few ways to be in touch with us. Email us at podcast@foodsafetymagazine.com Record a voice memo on your phone and email it to us at podcast@foodsafetymagazine.com

Martin White rounds up the day's biggest news in the world of food and beverages, including: Danone sells US salads business Earthbound Farm to Taylor Farms, Granarolo acquires majority stake in Italian company Venchiaredo, and Hormel aims to become powered by almost 50% renewable energy

In this episode of Healthy Family Project, we talk to Brierley Horton about make-ahead meals. Brierly shares tips on how to prep meals in advance, make-ahead breakfast and snack ideas, how to freeze meals and more. Brierley is a registered dietitian and single mom of two, who was formally the Food & Nutrition Director for Cooking Light magazine where she spent her days coming up with healthy and quick recipe ideas for busy people. Before that, she was with EatingWell magazine. Now she freelances and works for various outlets writing, editing, and wearing her registered dietitian hat.   Healthy Bites! Today, we’re snacking on some easy make-ahead egg muffins! These simple muffins can be made with your favorite veggies like our Mission for Nutrition partners Avocados From Mexico, Pero Family Farms® mini sweet peppers and Earthbound Farm® baby spinach! Easy to mix and match and reheat for quick breakfasts all week. Watch the video and get the recipe on YouTube.   Mission For Nutrition Our Mission for Nutrition is still going strong! Head to themissionfornutrition.com to download our free 5-day meal plan ebook and also to win all of our great weekly prizes (this week is a KitchenAid stand mixer!).   Relevant Links 24 Healthy Recipes That Reheat Well 15+ Make-Ahead & Freezable Meals 6 Tips for Freezer Meal Success 12 Essential Meal Prep Tools   Favorite Make-Ahead Recipes Granola Bars Baked Mac & Cheese Banana Bread Oven-Roasted Tomato Sauce   Other Podcast Episodes to Check Out: Ep. 22: Meal Planning for Busy Families Ep. 21: Meal Planning & Cooking with Kids Ep. 9: Quick & Easy Dinner Hacks Ep. 7: Lunchbox Meal Prep Ep. 1: Meal Planning for Beginners   Timestamps   1:11 Meet Brierley 2:19 Staple make-ahead dinners 6:04 Make-ahead snacks 10:10 Healthy Bite 12:14 Breakfast meal prep ideas 15:41 Freezer meals 23:14 How to make time for meal planning

Fred Haberman has been working to take the organic food movement mainstream for more than 20 years. In our conversation, we talk about that state of that movement and the pressing challenge to sustainably feed 10 billion people by 2050. Along with his wife Sarah, the duo started a full-service marketing agency where they tell the stories of pioneers who are making a difference in the world. His agency has worked with some of the top brands in the country including, Organic Valley, Annie's, Earthbound Farm, Daiya, Volvo, Allina Health, Boston Scientific, and many more. Fred also discusses his newer company called Urban Organics that applies the practice of aquaponics to produce many types of vegetables and fish. Oh, did I mention he is the founder of the U.S. Pond Hockey Championships that takes place annually in Minneapolis? This guy is endlessly fascinating. Enjoy! FRED'S FAVORITES IN THE TWIN CITIES FAVORITE MEAL UNDER $15: Cossetta: Sausage Pizza FAVORITE PUBLIC SPACE: The lakes in Minneapolis FAVORITE ANNUAL EVENT: U.S. Pond Hockey Championships HOW WOULD YOU DESCRIBE THE TWIN CITIES: “If you like the outdoors, and you love biking, and you like a good food scene, it's extraordinary. I love it." MOST FASCINATING PERSON YOU KNOW: Bob Sheehy, CEO of Bright Health STATE OF THE UNION MESSAGE: “We have to begin thinking about and solving immediately for how we are going to sustainably feed 10 billion by 2050."

“We sell Health. We sell lifestyle. We're selling fresh fruits and vegetables and getting consumers into the produce department.”   Tonya Antle, Co-founder and EVP of the Organic Produce Network (OPN), has been a driving force in the farming and produce industry for the past thirty plus years.  She grew up on her own family's table grape and citrus farm in Delano, California. She is recognized as a top spokesperson and a true trailblazer for the organic produce segment, helping to propel organic produce from the fringe to mainstream mass-market retailing.   “When you go into the produce department, there are farmers, marketers, sellers, packers, and many more behind those products that are stocked on shelves every day”   She previously held the position of vice president of organic sales for over 13 years at Earthbound Farm, the country's leading brand of organic vegetables and salads, and was an instrumental leader in helping to build the brand to its half billion dollar sales level. Tonya has also consulted for leading U.S. venture capital firms about investments in the organic category.   “Organic is now in every format across the country”   Tonya is the 2016 co-recipient, along with her husband, Rick, of the United Fresh Lifetime Achievement Award, and the 2003 recipient of the Women in Produce achievement award. In 2010, she joined the Ag Business Department at Cal Poly, San Luis Obispo, as an adjunct professor in Fresh Fruit and Vegetable Marketing. She also enjoys guest lecturing at Hartnell Junior College's Ag Business Department and, most recently, at California State University Monterey Bay's (CSUMB) School of Business. She currently leads the Women's Fund Leadership Council which is a field of interest fund at the Community Foundation for Monterey County, where she recently completed a $1.5 million endowment campaign for this fund.  Tonya also serves on the CSUMB Foundation. Some Topics we talk about in this episode:   Introduction // Tonya Antle - 1:14 How Tonya Got Started in The Organic Produce Industry - 4:12 About the Organic Produce Industry - 9:50 Defining Organic Food - 11:08 Tonya's Introduction to Organic Produce - 17:10 The Organic Produce Network - 19:35 How Consumers Buy Today - 22:40 Tonya's TED Talk “Why Stop Here?” - 26:42 You Don't Get What You Don't Ask For - 30:12 Wrap-up and Takeaways - 31:58   Check out Tonya's TED Talk that we mentioned in the episode! https://www.youtube.com/watch?v=HkZxI7OyZrM   How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/ Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Will Daniels is president of the produce division at IEH Laboratories and Consulting Group. In this role, Will is responsible for lab and consulting services for the produce industry. Prior to joining IEH, Will was president and CEO of Fresh Integrity Group, Inc., a consulting firm specializing in operations and food safety consulting for the fresh produce and perishables industries. He was recently involved in the cold-pressed juice industry, working with two startups to develop their operations. Prior to his involvement with start-up companies, Will was with Earthbound Farm from 1999 until 2014. Having leadership roles in both quality assurance and operations, he helped the company grow from a small, regional salad producer to the nation’s largest grower, packer, and shipper of organic produce. As Earthbound Farm’s Chief Food Integrity Officer, Daniels was responsible for food safety, food quality, and the company’s organic integrity program. Before joining Earthbound Farm, Will worked for 15 years as a consultant in the foodservice sector; working in the back of the house designing menus, introducing food safety and, improving costs; he even had his own catering business.  Will is a sought-after speaker and has addressed key issues in food safety in the produce industry at meetings of the National Academy of Sciences, the National Restaurant Association, the Institute of Food Technologists and the International Association for Food Protection. He was the keynote speaker at the 2013 Food Safety Summit in Washington, DC, was one of the Packer 25 annual list of produce leaders for 2013 and was named one of the food industry’s top food safety leaders by Marler/Clark’s Food Safety News in 2013. He has also been featured in a variety of national news stories on food safety with media such as The New York Times and ABC News’s Good Morning America; he is the author of two book chapters, “Effectively Managing through a Crisis,” in Microbial Safety of Fresh Produce, published by Wiley in 2009 and “Pathogen Testing in Fresh Produce: Earthbound Farm,” in Global Safety of Fresh Produce; A Handbook of Best Practice, Innovative Commercial Collations and Case Studies, published by Woodhead Publishing in 2014. An active leader in the food industry, Will serves on a variety of boards and technical committees.    In this episode of Food Safety Matters, we speak to Will Daniels about: How Earthbound Farm responded to a deadly E. coli 0157:H7 outbreak linked to fresh spinach The complexities and challenges of the supply chain Balancing food safety needs with marketing objectives The importance of education along every point of the supply chain Low product pricing and its effect on food safety Misconceptions about FSMA regulations Getting the C-suite to understand the value of investing in food safety  Articles by Will Daniels in Food Safety Magazine Nationwide Produce Outbreak: A Moment You Never Forget http://bit.ly/2Abhxfo Earthbound Farm: Balancing Food Safety From Seed to Shelf http://bit.ly/2B23so5 Industry Perceptions of Proposed FSMA Rule on Preventive Controls http://bit.ly/2kWn5rz News Mentioned in This Episode Study: Raw Flour Linked to E. coli Food Poisoning http://bit.ly/2BSyH1O Ells Departs as Chipotle CEO http://cnb.cx/2C4Eoe4 A Food Fight Has Broken Out Between the USDA and FDA http://53eig.ht/2BOwULe Editors Note: Our apologies to FiveThirtyEight for crediting the article to Politico in the episode. Danone Welcomes Arbitration Award in Fonterra Case http://bit.ly/2AF130a Joining us for this discussion is Larry Keener, CFS, PCQI, president and CEO of International Product Safety Consultants (http://www.foodsafetyprofessionals.com/). He is a member of the Editorial Advisory Board of Food Safety Magazine. Other resources for Fonterra-Danone Story: Danone Damages Anger Fonterra http://bit.ly/2A6pYc3 2013 Fonterra Recall (Wiki page) http://bit.ly/2nH2NmN Download Incident Report from Government of New Zealand:  The WPC80 Incident: Causes and Responses Government Inquiry into the Whey Protein Concentrate Contamination Incident http://bit.ly/2B1QQ0w Share Your Feedback with Us We would love to hear from you about the podcast—who we've talked to, what we've covered, and what you may have learned. Please feel free to share any questions, comments or even a suggestion on someone we should interview, let us know! There are two ways for podcast listeners to interact with us.  Leave us a voicemail at 747-231-7630. Be sure to leave your contact information so we can get back in touch with you! Email us at podcast@foodsafetymagazine.com

Tonya Antle has been a driving force in the farming and produce industry for the past thirty plus years. She grew up on her own family’s table grape and citrus farm in Delano, California. She is recognized as a top spokesperson and a true trailblazer for the organic produce segment, helping to propel organic produce from the fringe to mainstream mass-market retailing. Tonya is the Cofounder and EVP of the newly formed Organic Produce Network. OPN, based in Salinas, Ca, is focused on connecting all facets of the organic produce, specialty crop community through education, information and live events. She previously held the position of Vice President of Organic Sales for over 13 years at Earthbound Farm, the country’s leading brand of organic vegetables and salads. During her tenure at Earthbound Farm, she worked with leading retailers throughout the US and Canada to develop and build organic programs and markets. Tonya was an instrumental leader in helping to build this California brand to its half billion-dollar sales level prior to her departure.Tonya brings an unabashedly positive outlook and can-do attitude to everything she does and understands the power of the judicious use of humor, even in business, which means that she’s in high demand. She has also consulted for leading US Venture Capital firms on investments in the organic space. Tonya, is the 2017 recipient of the Ag Against Hunger, Ag Women of the Year, the 2016 co-recipient, along with her husband, Rick, of the United Fresh, Lifetime Achievement Award, and the 2003 recipient of the Women in Produce achievement award. In 2010, she joined the Ag Business Department at Cal Poly, San Luis Obispo as an Adjunct Professor in Fresh Fruit and Vegetable marketing and has also served the university as a member of the President’s Council. Tonya also enjoys guest lecturing at Hartnell Junior College, Ag Business Department and most recently at CSUMB, School of Business. She currently leads the Women's Fund Leadership Council which is a field of interest fund at the Community Foundation for Monterey County, where she recently completed a 1.5-million-dollar endowment campaign for this fund. Tonya also serves on the CSUMB Foundation Board. Tonya holds a Bachelors of Arts degree in Communications from the University of California at Irvine. Her time is well balanced between her entrepreneurial role in the organic produce industry, community volunteerism, mother, and wife. Tonya takes great pleasure in the time she spends with her husband Rick, CEO of Tanimura and Antle, whether it’s boating the waterways of the Americas or playing tennis in Pebble Beach. Tonya brings a joyful enthusiasm to all of her endeavors.

Fred Haberman is an agent for change in the good-food movement. He’s the co-founder and CEO of Haberman, an agency that, in the last 20 years, has helped bring organic food into the mainstream, spurring the growth of brands like Earthbound Farm, Annie’s, Organic Valley and Traditional Medicinals. His agency fuels progress toward a better food system by supporting the work of pioneers such as the Organic Trade Association and National Cooperative Grocers Association, along with the McKnight Foundation’s Collaborative Crop Research Program (CCRP), a grants program that seeks to increase food security for people in developing countries. Fred is also the co-founder of Urban Organics, one of the first USDA-certified-organic aquaponics facilities in the country. A model for a new kind of sustainable farming, UO has been profiled nationally and internationally by Newsweek, FastCo and The Guardian. As a board member of Milwaukee’s Herzfeld Foundation, Fred has supported the vision of food activist Will Allen and the Milwaukee Public Market. He’s also served as co-producer of a PBS series about urban agriculture across America — “Food Forward,” which began airing in the fall of 2014, and he co-created Frog TV, which aims to nurture the conversation about the need to change our food system.

Today on Small Changes Big Shifts we have Tess Masters. Tess is an actor, cook, lifestyle personality, and author of The Blender Girl, The Perfect Blend, The Detox Dynamo Cleanse, and The Blender Girl Smoothies app and book. In high demand as a spokesperson, presenter, and recipe developer, Tess collaborates with leading food and lifestyle brands. Collaborating with leading food and lifestyle brands, Tess is the global spokesperson for KitchenAid blenders, ambassador for Massel broths, and has presented videos for Sprouts Market, Silk, So Delicious, Earthbound Farm, Vega, Driscoll's, KitchenIQ, and others.

Tess Masters My sister and I grew up with wild and wonderful parents, both airline crew and relentless adventurers. We lived and traveled all over the world, and tucked into any and all foods put in front of us. Until I hit my teens, when I was diagnosed with Epstein-Barr virus. That was the impetus to a revolution of my diet. A naturopath suggested I forget gluten, dairy and meat, and embrace a diet high in plant-based foods and fish. Almost overnight, I felt better. It turned out I was gluten and dairy intolerant. This was my awakening to food as medicine. I developed a keen interest in health and nutrition. I studied nutritional science, and began taking cooking classes to develop my skills and knowledge. Only in my early twenties did I truly become inspired by the power of whole foods. My friend, Toni Hudson from Kerekt Living had been married to Dirk Benedict who had overcomer prostate cancer by following a macrobiotic diet. His book, Confessions of a Kamikaze Cowboy inspired me. The power of whole foods Finding macrobiotics worked for me. I did feel good. But, in sticking with it religiously for many years, I still didn't feel as good as I knew I could. I embarked on a journey of discovery, searching for the perfect whole-foods diet to keep myself in a state of optimum health. As a perfectionist, I was going to master the art of my own health even if it killed me! My self-imposed and largely self directed crusade had me trying out every whole-foods diet known to man. I became vegetarian, then vegan. I discovered the benefits of raw foods, and dabbled in Ayurvedic philosophy, and Chinese yin and yang principles. Next, on to alkalinity, then Body Ecology anti-candida principles, blood-group strategies, and zillions of green smoothies. It was exhausting. While all of these regimes had something to offer, none was one-size-fits-me. I would feel really good, but eventually, symptoms of lethargy and fatigue, so familiar from my early experience of Epstein-Barr, would set back in. When I embraced the concept of bio-individuality—the recognition that one blanket strategy won’t work for everybody—things shifted. I supplemented by knowledge with an intuitive-experiential approach, listening to the signs in my body, and teaching myself a healthier way to move through the world. I discovered that flexibility and fluidity, not rigidity, were for me keys to wellness. Finding the “Tess” diet Today I cherry-pick from all of the healthy diets I’ve tried, working successful practices into my immune-boosting Tess diet. This diet adapts in response to climate, stress, emotions, physical activity, and specific health questions that arise. I’m a seasonal eater. In the hotter months, I eat a high percentage of raw foods; when it’s cold, more cooked foods. But green alkaline smoothies, juices, and soups are year-round staples. Birth of The Blender Girl With those staples as a focus, I started this website, using the blender as my inspiration. I quickly saw blending not only as a method of food preparation, but also as a guiding metaphor for how I live. Combining different concepts, flavors, and philosophies plays a crucial part in my ideal balance of food, exercise, work, and fun. While my approach isn’t a system exactly, it does add up to a recipe for success and happiness, and one that I believe is worth sharing. A diet featuring ample quantities and varieties of leafy greens, alkaline vegetables, and raw sprouted nuts, seeds, and grains, combined with daily green juices and smoothies, can be beneficial to just about anyone. In addition to this, each of us will discover that individualized, perfect blend of joyful activities, fulfilling work, loving relationships, time with family, food, exercise, and more. With all this in mind, my recipes aim for versatility and simplicity. The Recipes All of my recipes are gluten-free and vegan. Whilst I'm a plant based eater, and am convinced that a diet containing vast quantities and varieties of leafy greens, alkaline vegetables, raw sprouted nuts and seeds, all combined with daily green juices and smoothies can be beneficial to anybody, I also believe that each person’s "perfect blend" (foods, exercise, joyful activities, fulfilling work, loving relationships, time with family, etc.) will add up to a unique combination, and so the ingredients each of us will put into the blender will also be a unique blend. We nourish our beings with many things, and so it only makes sense that we nourish our bodies in diverse ways, too. So, I ask you, “What’s your perfect blend?” Main Bio Tess Masters is an actor, cook, lifestyle personality, and author of The Blender Girl, The Perfect Blend, The Detox Dynamo Cleanse, and The Blender Girl Smoothies app and book. In high demand as a spokesperson, presenter, and recipe developer, Tess collaborates with leading food and lifestyle brands. Collaborating with leading food and lifestyle brands, Tess is the global spokesperson for KitchenAid blenders, ambassador for Massel broths, and has presented videos for Sprouts Market, Silk, So Delicious, Earthbound Farm, Vega, Driscoll's, KitchenIQ, and others. She and her healthy fast food have been featured in the L.A Times, Washington Post, InStyle, Real Simple, Prevention, Family Circle, Vegetarian Times, FootNetwork.com, Shape.com, Glamour.com, Yahoo.com, Parents.com, among other publications around the world. Away from the blender, Tess enjoys a diverse performance career. She has toured internationally with acclaimed theater productions, worked in film and TV, and lent her voice to commercial campaigns, audiobooks, and popular videogame characters.

Samantha Cabaluna is the managing director of brand communications for Earthbound Farm. Earthbound Farm is the nation’s largest grower, shipper, and brand of organic produce. Samantha manages a team of 12 and is responsible for all brand communications and marketing initiatives for the company. Suggested Interview Samantha made a great suggestion for an interview – Alejandro […]

As environmentally healthful and thoughtful eaters pile on the vegetables and fruits and push animal protein off their plates, the desire for more recipes showcasing fresh produce has gone sky high. On this week’s episode of Eat Your Words, Talia Ralph chats with Myra Goodman, author of Straight from the Earth: Irresistible Vegan Recipes for Everyone. Myra Goodman, and her husband Drew, founded Earthbound Farm on their 2.5 acre raspberry farm in Carmel Valley, California in 1984. They were the first to successfully market packaged salads for retail sale, and their farm grew to become the largest grower of organic produce in North America. Earthbound’s 200 growers collectively avoid the use of about 15 million pounds of conventional agricultural chemicals every year. Myra offers some great insight and perspective into vegan eating, diet choices and plant based foods. This program was brought to you by Whole Foods Market. “I thought it was important to become a part of the plant based food revolution as well as the organic food revolution.” [02:00] “Sometimes you can just eliminate the animal product [in recipes] and you don’t even notice.” [13:00] “You can get saturated fats in a vegan diet.” [18:00] “Most people when they hear the word vegan think of it as an extremist movement and a club that they don’t really want to join. We don’t want vegan to be an exclusive club, we want people to eat as many plant based foods as possible.” [22:00] –Myra Goodman on Eat Your Words

Guest Will Daniel, Senior Vice President of operations and organic integrity with Earthbound Farm discusses food safety issues affecting leafy greens from farm to consumerEarthbound Farm