Podcasts about john who

CW: Discussion of policing, firearms, and crime Enjoy this episode of the John Who? podcast - a spin-off of Asians Represent! For this episode of the podcast, Brandon Lim of Black Belt Cinema joined Daniel and Drew for a discussion about John Woo's 1992 Hong Kong action masterpiece, Hard Boiled. They discussed the impact of this movie on Hong Kong and Western cinema, the effects of the handover of Hong Kong on storytelling, and more! Hard boiled - this shit's never over easy! Follow Black Belt Cinema on Instagram @blackbeltcinema and Brandon @brandonslimbs! Check out Daniel's new wuxia action TTRPG, Wandering Blades, at ⁠⁠wanderingblades.com⁠⁠ //SUPPORT  Help us produce new and exclusive content! Join us on Patreon for ad-free audio and exclusive series! ⁠patreon.com/aznsrepresent⁠ Join the conversation on our Discord server | ⁠discord.gg/aznsrepresent⁠ //SPONSOR  The Asians Represent! podcast is brought to you by HERO FORGE! Visit ⁠HeroForge.com ⁠to start designing your custom miniature today and check back often: new content is added every week! Head to ⁠diceenvy.com/aznsrepresent⁠ for all of your dice needs! //FOLLOW  Website | aznsrepresent.com  Blue Sky | @aznsrepresent  YouTube | @aznsrepresent  //CONTACT  If you have questions about this episode's themes, suggestions, or anything else related to Asians Represent, get in touch with us at ⁠aznsrepresent.com⁠  //MUSIC Acid Jazz by Kevin Macleod

Ever wondered how an Asians Represent podcast episode comes together? In this special No Dice, No Problem episode, Daniel and Drew sat down for a laid-back chat about Battletech and to answer listener questions...only to end up planning some episodes for the next exciting season of Asians Rep! Check out the John Who? podcast: johnwhopodcast.carrd.co Learn more about Wandering Blades: wanderingblades.com Watch exclusive NDNP video podcasts at patreon.com/aznsrepresent //SPONSOR  Asians Represent! is proudly sponsored by Hero Forge! Hero Forge offers fully customizable tabletop miniatures with dozens of fantasy species and thousands of parts to choose from, all within your browser. Visit HeroForge.com to start designing your custom miniature today and check back often: new content is added every week. //FOLLOW  Website | aznsrepresent.com  Twitter | @aznsrepresent  Twitch | @aznsrep  Follow Daniel @danielhkwan and Drew @DrewQuon on Twitter!  //CONTACT  If you have questions about this episode's themes, suggestions, or anything else related to Asians Represent, get in touch with us at aznsrepresent.com  //MUSIC Honey Bee by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Daniel and Drew discussed the impact of US tariffs on the tabletop industry, the launch of the John Who? podcast, the closing of Daniel's LGS, their recent Wandering Blades one shot, and the most durable miniatures on this episode of No Dice, No Problem! Check out the John Who? podcast: johnwhopodcast.carrd.co Learn more about Wandering Blades: wanderingblades.com Watch exclusive NDNP video podcasts at patreon.com/aznsrepresent //SPONSOR  Asians Represent! is proudly sponsored by Hero Forge! Hero Forge offers fully customizable tabletop miniatures with dozens of fantasy species and thousands of parts to choose from, all within your browser. Visit HeroForge.com to start designing your custom miniature today and check back often: new content is added every week. //FOLLOW  Website | aznsrepresent.com  Twitter | @aznsrepresent  Twitch | @aznsrep  Follow Daniel @danielhkwan and Drew @DrewQuon on Twitter!  //CONTACT  If you have questions about this episode's themes, suggestions, or anything else related to Asians Represent, get in touch with us at aznsrepresent.com  //MUSIC Honey Bee by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Matt Slick Live (Live Broadcast of 12-2-2024) is a production of the Christian Apologetics Research Ministry (CARM). Matt answers questions on topics such as: The Bible, Apologetics, Theology, World Religions, Atheism, and other issues! You can also email questions to Matt using: info@carm.org, Put "Radio Show Question" in the Subject line! Answers will be discussed in a future show. Topics Include:Matt Discusses His Recent Debate on Unconditional Election/ Did Paul Write a Letter to Laodicea?/In 2nd John-Who is Being Addressed?/2nd Kings 7:19-What are The Windows of Heaven?/ Will Everybody Hear The Trumpet at The Rapture?/ Monday email Reading/Matt Discusses The Mind Set of Cult Members/ Is Jesus ½ Mary and ½ God?/ December 2, 2024

Matt Slick Live (Live Broadcast of 12-2-2024) is a production of the Christian Apologetics Research Ministry (CARM). Matt answers questions on topics such as: The Bible, Apologetics, Theology, World Religions, Atheism, and other issues! You can also email questions to Matt using: info@carm.org, Put "Radio Show Question" in the Subject line! Answers will be discussed in a future show. Topics Include:Matt Discusses His Recent Debate on Unconditional Election/ Did Paul Write a Letter to Laodicea?/In 2nd John-Who is Being Addressed?/2nd Kings 7:19-What are The Windows of Heaven?/ Will Everybody Hear The Trumpet at The Rapture?/ Monday email Reading/Matt Discusses The Mind Set of Cult Members/ Is Jesus ½ Mary and ½ God?/ December 2, 2024

Matt Slick Live (Live Broadcast of 12-2-2024) is a production of the Christian Apologetics Research Ministry (CARM). Matt answers questions on topics such as: The Bible, Apologetics, Theology, World Religions, Atheism, and other issues! You can also email questions to Matt using: info@carm.org, Put "Radio Show Question" in the Subject line! Answers will be discussed in a future show. Topics Include:Matt Discusses His Recent Debate on Unconditional Election/ Did Paul Write a Letter to Laodicea?/In 2nd John-Who is Being Addressed?/2nd Kings 7:19-What are The Windows of Heaven?/ Will Everybody Hear The Trumpet at The Rapture?/ Monday email Reading/Matt Discusses The Mind Set of Cults/ Is Jesus ½ Mary and ½ God?/ December 2, 2024

Patrick tackles the profound questions of faith, belonging, and salvation. He discusses how true belief and membership in the Catholic Church are viewed through the lens of tradition and scripture and how it's necessary for salvation according to the Church. But no matter where your journey of faith has taken you, remember, it's never too late to find your way back home. With a heartfelt invitation to return to the fold and the promise of help to overcome life's hurdles, the dialogue reminds us that behind the doctrine, it's compassion and community that truly reflect the spirit of the Church.   Toni (email) – Do only Catholics go to Heaven? (00:45) Rosie - There was a murder/suicide in a house my daughter is buying. Should the house be blessed? (08:39) John - Who is the patron saint known for sense of humor? Lori - We just went on a worldwide Marriage Encounter weekend. We loved it. Are these funded by the Catholic Church? The facilities were so bad I had to go out and buy a heater. Toni - Patrick just read my letter (I am the Lutheran woman). Is Patrick saying that every Lutheran minister who knows what Catholics teach about salvation are going to hell? (24:20) Amy - I agree about Salvation. What about Protestants that don't believe that the Catholic Church is the true Church? What if they aren't convinced by the arguments? (43:20) Victoria - Why do people ask for low gluten hosts? Isn't Jesus fully present in the Eucharist? (47:52)

Chain Or Stain Rev 1:1-5  #Nightlight #RTTBROS The Revelation of Jesus Christ, which God gave unto him, to shew unto his servants things which must shortly come to pass; and he sent and signified it by his angel unto his servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw. Blessed is he that readeth, and they that hear the words of this prophecy, and keep those things which are written therein: for the time is at hand. John to the seven churches which are in Asia: Grace be unto you, and peace, from him which is, and which was, and which is to come; and from the seven Spirits which are before his throne; And from Jesus Christ, who is the faithful witness, and the first begotten of the dead, and the prince of the kings of the earth. Unto him that loved us, and washed us from our sins in his own blood, Rev. 1:1-5 " It is grace that endures. The benediction is addressed to the One who loves us and who keeps on loving us. It is also grace that emancipates: "Unto him that ... washed us from our sins." Some versions read "loosed us from our sins." Dean Alford says there is a difference of only one letter between the two readings in the original. If we read: "Unto him that ... washed us from our sins," then sin is regarded as a stain. If we read: "Unto him that ... loosed us from our sins," then sin is regarded as a chain. Of course, it is both." John Phillips Sin is a Burden We Cannot Bear "For all have sinned, and come short of the glory of God." (Romans 3:23 KJV) Sin is a stain on our lives that we cannot wash away on our own. No matter how good we try to be, we still fall short of God's perfect glory. Sin separates us from our holy Creator. But even more than a stain, sin is a chain that binds us. It is a trap we cannot escape by our own efforts. Sin enslaves us and leads us down destructive paths. But praise God, He has washed us clean and loosed us from the chains of sin through Jesus Christ! "But if we walk in the light, as he is in the light, we have fellowship one with another, and the blood of Jesus Christ his Son cleanseth us from all sin." (1 John 1:7 KJV) No stain is too dark for the blood of Jesus. No chain is too strong for Him to break. Let us rejoice today that we have been freed from sin's stains and chains by the amazing grace of our Lord. Though we were once slaves to sin, we have been set free and are now slaves to righteousness! "But now being made free from sin, and become servants to God, ye have your fruit unto holiness, and the end everlasting life." (Romans 6:22 KJV Our Podcast, Blog and YouTube Links https://linktr.ee/rttbros Be sure to Like, Share, Follow and subscribe it helps get the word out. RSS feed https://anchor.fm/s/127be410/podcast/rss https://linktr.ee/rttbros

This is our very first Listeners' choice episode!  Our resident data expert Arjun Paliwal is going to choose one area each month from submissions from the P&P community. He's going to go through an area break, the stats as well as if it's a GO or a NO in his opinion for property investors.  The first area on the list is O'Sullivan Beach in South Australia. Sent in by John: Who's looking at the area for future development of large blocks to potentially subdivide for profit?  If you want to submit an area follow the link below: https://todd-sloan.mykajabi.com/Listeners-choice     All that and more

(04) John - Who is This Man? by CrossTrain Church

Memorial of Saints Basil the Great and Gregory Nazianzen, Bishops and Doctors of the Church A reading from the holy Gospel according to John Priests and Levites asked John: “Who are you, so we can give an answer to those who sent us? What do you have to say for yourself?” He said: “I am the voice of one crying out in the desert, ‘Make straight the way of the Lord,' as Isaiah the prophet said.” What priests and Levites (and later, Pharisees) ask John, they would later ask Jesus in so many ways? “Who are you?” They might also have asked John “By whose authority do you baptize” ask they asked Jesus “By whose authority do you cure the sick and drive out demons.” The questions strikes at the core of one's identity: John's identity, Christ's identity, and by simple extension, my identity. “Who are you” that you practice your faith by following the teachings of the Church that Christ instituted and the magisterium? I can readily say I don't have an answer as clear and authoritative as John's: “I am the voice of one crying out in the desert, ‘Make straight the way of the Lord.'” God, help me understand these readings that again focus on John the Baptist, as the readings have throughout Advent. Lord, who is John that I should listen to him? He said of your Son: “I baptize with water; but there is one among you whom you do not recognize, the one who is coming after me, whose sandal strap I am not worthy to untie.” Help me take to heart John's words, as relevant then as now in recognizing Christ's presence even in his apparent absence: “but there is one among you whom you do not recognize.” Out of the desert comes a voice free of distraction, of modern-day entertainment and comforts, of the contemporary bombardment of things material and electronic that constantly demand attention. Thank you, Lord, for the voice of one crying out in the desert who through detachment of the things of this world made straight the way. Lord, today is not straight but winding and bumpy. Through your grace let me be ready to answer the question that I ask of myself and that others ask: Who are you? Help me recognize you today in the words and actions I choose in answering that question. Glory be to the Father, and to the Son, and to the Holy Spirit, as it was in the beginning, is now, and ever shall be, world without end. Amen. YouTube: https://www.youtube.com/@lectiodiv/videos Web: https://lectiodiv.wordpress.com/ Saint John the Baptist Bearing Witness https://commons.wikimedia.org/wiki/File:Saint_John_the_Baptist_Bearing_Witness_MET_DP220449 Annibale Carracci, CC0, via Wikimedia Commons The Baptism of Christ https://commons.wikimedia.org/wiki/File:The_Baptism_of_Christ_MET_DT9354.jpg Sebastiano Ricci, CC0, via Wikimedia Commons "People of Advent - St John the Baptist" flickr photo by Lawrence OP https://flickr.com/photos/paullew/5216487211 shared under a Creative Commons (BY-NC-ND) license --- Support this podcast: https://anchor.fm/lectio-divina-daily/support

Tommy Caldwell is the most accomplished big wall free climber alive. He is best known for having free climbed The Dawn Wall, the most difficult big wall free route in the world. We talked about his achilles injury, doing the FA of Flex Luthor, training for V12 boulder problems on The Dawn Wall, undone lines on El Cap, exploring the limits of human endurance, being vulnerable through writing a book, parenting, and much more.Listen to more top episodes!thenuggetclimbing.com/top-listsCheck out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop!Check out Chalk Cartel!chalkcartel.comUse code "NUGGET" at checkout for 20% off your next order!Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android)Check out Arc'teryx!arcteryx.comArc'teryx Presents: Free as Can Be We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, and Mark and Julie Calhoun Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/tommy-caldwellNuggets:0:07:08 – What is your Dawn Wall?0:07:59 – Tommy's injury and his canceled trip to Germany0:09:53 – Tommy's Instagram post about his injury, why he shared it, and creating accountability0:15:21 – Trying Magic Line and what Tommy's climbing looks like these days (pre-injury)0:17:35 – Why El Cap is so significant to Tommy, and his time spent at the Fortress of Solitude in CO0:20:17 – Bringing his adventure mindset to bolting and climbing Kryptonite and Flex Luthor0:23:05 – Matty Hong's repeat of Flex Luthor, and Tommy's thoughts on the grade0:25:20 – The differences between Chris Sharma and Tommy, and trying Biographie (first 5.15a/9a+) with Chris0:28:48 – Similarities between El Cap and competition bouldering0:30:04 – Why Tommy is drawn to “blue collar” climbing, and finding the niche that barely anyone wants to do0:31:56 – Patron Question from Christoph: Why is/was Tommy so far ahead of everyone else when it comes to big wall free climbing?0:34:00 – Patron Question from Atlin: What's the next big objective that hasn't been done in Yosemite?0:35:16 – Leo Houlding's vision for El Cap, and freeing the Passage to Freedom with Alex Honnold0:38:46 – More free routes on El Cap, family time in Yosemite, and their yearly trip to Fontainbleau0:41:13 – What made the difference the season he sent the Dawn Wall, and training for the V12 boulder problems on the crux pitches0:46:42 – Will the Dawn Wall be climbed in a day?0:47:55 – What did it feel like to see Adam Ondra send the Dawn Wall so quickly?0:58:12 – Tommy's TC Pro quiver, and wearing the same size shoe for everything1:01:11 – Toenail fungus, and Tommy's experience with Lamisil1:04:53 – Making a living as a pro climber, and which parts have felt like work1:07:09 – Writing the book, and how the book affected his relationship with his dad1:14:32 – Tommy's parenting philosophy, and Becca as “tiger mom”1:18:07 – Patron Question from Eli: Tips for climber dads?1:19:47 – Patron Question from John: Who taught Tommy vulnerability?1:25:10 – Patron Question from TJ: How does Tommy keep the psych through injury?1:26:34 – The story behind Tommy's repeated achilles injury1:31:19 – Does Tommy have things in climbing that feel undone?1:33:16 – Bouldering projects around Estes, and climbing in Upper Chaos1:35:20 – Is Tommy still improving at climbing?1:36:21 – The king line on El Cap1:40:39 – Future linkups in Yosemite1:42:51 – Tommy's favorite Disney movie1:43:30 – Favorite snack for big walls/linkups, and the CUDL experience1:46:13 – Exploring the limits of human endurance, and learning the logistics from ultra runners1:48:29 – How hard does Tommy climb on the Moonboard?1:48:52 – Big wall pooping stories1:51:16 – Another book?1:52:28 – What Tommy is trying to do with environmentalism, and the Oak Flat mine1:55:25 – Wrap up

Welcome back to the 97th episode of The Cup which is our a weekly (give or take, TBD, these are unprecedented times) performing arts talk show presented by Cup of Hemlock Theatre. With the theatres on a come back we offer a mix of both reviews of live shows we've seen and continued reviews of prophet productions! For our 97th episode we have a very special episode commemorating Toronto Fringe 2022, by discussing every show that we saw during the festival. Join Mackenzie, Jill, and Ryan, as they blitz through a curated selection of twenty-three different shows, unpack all of their thoughts, and document this moment in theatre history for posterity! TIMESTAMP NAVIGATOR: 00:00– Intro 04:06 – Wanda 11:17 – Get a Dog 15:14 – The Boy Who Cried 20:09 – Phantasmagoria 24:38 – Too Much Information Improvised 33:37 – Six Chick Flicks 38:24 – Buckets Full of Blood 43:36 – Jay & Shilo: Nightmare Neighbours 48:07 – The Questing Beast 50:56 – The Prince's Big Adventurer 56:59 – Garden of Alla 01:01:39 – Joan and Olivia: A Hollywood Ghost Story 01:06:37 – Gay for Pay with Blake & Clay 01:10:11 – The Crack of Doom! 01:18:05 – The Walk in the Snow 01:26:21 – The Chess Player 01:32:16 – Iphigenia in Splott 01:40:11 – Billy & the Dreamerz 01:45:33 – Dreams 01:50:48 – 9428 01:57:05 – John Who 02:06:05 – The Sorauren Book Club 02:11:19 – Dead Broke 02:23:36 – Sign Off Follow our panelists: Mackenzie Horner (Before the Downbeat: A Musical Podcast) – Instagram/Facebook: BeforetheDownbeat Apple Podcasts: https://apple.co/3aYbBeN Spotify: https://spoti.fi/3sAbjAu Jillian Robinson – Instagram: @jillian.robinson96 Ryan Borochovitz – Instagram: @ryanborochovitz [just this once!] --- Support this podcast: https://podcasters.spotify.com/pod/show/cup-of-hemlock-theatre/support

"The Revelation of Jesus Christ, which God gave unto him, to shew unto his servants things which must shortly come to pass; and He sent and signified it by His angel unto His servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw." (Revelation 1:1-2) Recorded Sunday morning, June 5th, 2022 at Sovereign Grace Church in New Caney, Texas USA

"The Revelation of Jesus Christ, which God gave unto him, to shew unto his servants things which must shortly come to pass; and He sent and signified it by His angel unto His servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw." (Revelation 1:1-2) Recorded Sunday morning, June 5th, 2022 at Sovereign Grace Church in New Caney, Texas USA

Hello! This is our very first Bible study session. I'm excited and I hope you are too.I will try to make one blog post before each session letting everyone know the text or topic we will be discussing. After each session, I will amend the blog post to include a link to the recorded audio.Introductory CommentsAllow me to make some general comments before I describe my plan for June 4th.Guilt by citation. Throughout the Bible study, I will cite all sorts of people and websites. I might quote the Catholic Catechisms although I am not Catholic. I might cite the Westminster Confession although I am not Presbyterian. I might link to a website that has a great article on textual criticism while also hosting an article on bible translations with which I totally disagree. The point is that I don't endorse all content published by a source I cite. (This should go without saying, but I'd rather be clear.)Damned if you do, damned if you don't. I'm sure I already offended someone for saying Catholic Catechisms instead of Roman Catholic Catechisms. Now I'm sure I offended other people by adding the word Roman. I will try to be respectful to everyone, but sometimes a neutral term just doesn't exist.Considering the options. I am a lawyer and, for better or worse, I think like one. I want to define the issue, consider the options, and then select the most reasonable alternative. And, generally, that is how I present content. Discussing the different options can get me in trouble. I am not saying all are correct (I am not a relativist). But I think I would be dishonest if I didn't at least present the possibilities.Making mistakes. I will say dumb things along the way. Just point them out. I want to be faithful to the truth and being corrected is part of that.Without further ado, here's what we will be discussing during Session 1.Session 1Introduction to the Bible. I don't know who will be joining in on Saturday, so I want to make sure we are all “up to speed” on some introductory things. Some people may not even own a Bible. That's totally fine. But I figure they are pretty confused when they go to the bookstore or search online only to be greeted with the options: NASB, NIV, NET, ESV, KJV, BABC, and more. Ok, that last one was made up, but did you even notice? Point is, it's confusing. To explain the different translations, two main topics need to be covered:1. Textual Criticism. Before we even worry about English translations, what's up with the original Greek text? Where do we get it from? Are there different Greek texts? Has the Greek text been changed thousands of times? (I've heard that last question more than once. Short answer: no.)Good Resource on Textual Criticism:https://www.bereanpatriot.com/majority-text-vs-critical-text-vs-textus-receptus-textual-criticism-101/ 2. English Translations. What's the difference between English translations? Which translations are better? Are they all equally reliable? Here's a chart I will reference on Saturday: Introduction to John and the Gospel of John. Who was John? Did John (the Apostle) write the Gospel of John? If so, where did he write it? When?John's Gospel Prologue. (Finally some scripture!) We will discuss the first five verses of John, which are generally referred to as the prologue. It's one of the most iconic and well-known passages in scripture. The Word was God, and Word was with God, and the Word became flesh and dwelt among us. Talk about loaded statements! I hope to consider the following questions:1. In the beginning . . . the Word is already there. Does that make sense? What does it tell us about God?2. The “Word”—what does that mean? Is it a reference to Greek philosophy, to Philo's Jewish-Greek blend, to the Old Testament, or something else? Could John have used other words, such as Wisdom or Law?3. The Word is God and the Word is with God. Are there multiple gods? (Don't worry, the answer is no.)4. If the Word became flesh, can we know God personally?See you Saturday!Session Recording and Errata 1. Dates. When discussing manuscripts, I think I said BC when I obviously meant AD. Apologies.2. Matthew, Mark, Luke, and John—Who were the Apostles? When talking about the four gospels, my wires got crossed (I could feel it happening in real time), and I incorrectly got Matthew and Mark confused. Matthew was an Apostle, Mark was not.

En este episodio de Back to the Movies! Gabriel, Rafa y El Watcher terminan el mes de abril, mes en el que conversaron sobre sus películas favoritas de Nicolas Cage, conversando sobre las películas "Face/Off" (1997), película protagonizada por Joan Allen, John Travolta y Nicolas Cage, escrita por Mike Werb y Michael Colleary e dirigida por John Who y "Adaptation" (2002), película protagonizada por Meryl Streep, Tilda Swinton, Chris Cooper y Nicolas Cage, escrita por Charlie Kaufman basada en el libro "The Orchid Thief" (1998) escrito por Susan Orlean y dirigida por Spike Jonze. ¡Apoya nuestro contenido uniéndote a nuestro Patreon! Visita: https://www.patreon.com/CulturaSecuencial ¡Síguenos y Suscríbete a nuestro canal de Twitch! Visita: https://www.twitch.tv/culturasecuencial ¡Síguenos en Twitter! Visita: https://twitter.com/CultSecuencial ¡Síguenos en Instagram! Visita: https://www.instagram.com/culturasecuencial ¡Síguenos en Facebook! Visita: https://www.facebook.com/CulturaSecuencial ¡Subscríbete a nuestro canal de YouTube! Visita: https://www.youtube.com/culturasecuencial --- Send in a voice message: https://anchor.fm/culturasecuencial/message Support this podcast: https://anchor.fm/culturasecuencial/support

1 PETER 4:11 If any man speak, let him speak as the oracles of God; if any man minister, let him do it as of the ability which God giveth: that God in all things may be glorified through Jesus Christ, to whom be praise and dominion for ever and ever. JUDE 1:14-15 And Enoch also, the seventh from Adam, prophesied of these, saying, Behold, the Lord cometh with ten thousands of his saints, To execute judgment upon all, and to convince [convict] all that are ungodly among them of all their ungodly deeds which they have ungodly committed, and of all their hard speeches which ungodly sinners have spoken against him. JUDE 1:17-19 But, beloved, remember ye the words which were spoken before of the apostles of our Lord Jesus Christ; How that they told you there should be mockers in the last time, who should walk after their own ungodly lusts. These be they who separate themselves, sensual, having not the Spirit. REVELATION 1:1-2 The Revelation of Jesus Christ, which God gave unto him, to show unto his servants things which must shortly come to pass; and he sent and signified it by his angel unto his servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw. REVELATION 1:3 Blessed is he that readeth, and they that hear the words of this prophecy, and keep [hold fast] those things which are written therein: for the time is at hand. REVELATION 1:19-20 Write the things which thou hast seen, and the things which are, and the things which shall be hereafter; The mystery of the seven stars which thou sawest in my right hand, and the seven golden candlesticks. The seven stars are the angels of the seven churches: and the seven candlesticks which thou sawest are the seven churches. REVELATION 4:1 After this I looked, and, behold, a door was opened in heaven: and the first voice which I heard was as it were of a trumpet talking with me; which said, Come up hither, and I will show thee things which must be hereafter. REVELATION 6:9-11 And when he had opened the fifth seal, I saw under the altar the souls of them that were slain for the word of God, and for the testimony which they held: And they cried with a loud voice, saying, How long, O Lord, holy and true, dost thou not judge and avenge our blood on them that dwell on the earth? And white robes were given unto every one of them; and it was said unto them, that they should rest yet for a little season, until their fellowservants also and their brethren, that should be killed as they were, should be fulfilled.

1 PETER 4:11 If any man speak, let him speak as the oracles of God; if any man minister, let him do it as of the ability which God giveth: that God in all things may be glorified through Jesus Christ, to whom be praise and dominion for ever and ever. JUDE 1:14-15 And Enoch also, the seventh from Adam, prophesied of these, saying, Behold, the Lord cometh with ten thousands of his saints, To execute judgment upon all, and to convince [convict] all that are ungodly among them of all their ungodly deeds which they have ungodly committed, and of all their hard speeches which ungodly sinners have spoken against him. JUDE 1:17-19 But, beloved, remember ye the words which were spoken before of the apostles of our Lord Jesus Christ; How that they told you there should be mockers in the last time, who should walk after their own ungodly lusts. These be they who separate themselves, sensual, having not the Spirit. REVELATION 1:1-2 The Revelation of Jesus Christ, which God gave unto him, to show unto his servants things which must shortly come to pass; and he sent and signified it by his angel unto his servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw. REVELATION 1:3 Blessed is he that readeth, and they that hear the words of this prophecy, and keep [hold fast] those things which are written therein: for the time is at hand. REVELATION 1:19-20 Write the things which thou hast seen, and the things which are, and the things which shall be hereafter; The mystery of the seven stars which thou sawest in my right hand, and the seven golden candlesticks. The seven stars are the angels of the seven churches: and the seven candlesticks which thou sawest are the seven churches. REVELATION 4:1 After this I looked, and, behold, a door was opened in heaven: and the first voice which I heard was as it were of a trumpet talking with me; which said, Come up hither, and I will show thee things which must be hereafter. REVELATION 6:9-11 And when he had opened the fifth seal, I saw under the altar the souls of them that were slain for the word of God, and for the testimony which they held: And they cried with a loud voice, saying, How long, O Lord, holy and true, dost thou not judge and avenge our blood on them that dwell on the earth? And white robes were given unto every one of them; and it was said unto them, that they should rest yet for a little season, until their fellowservants also and their brethren, that should be killed as they were, should be fulfilled.

John Who? It's John Liu you may know him from that one "park', or maybe you saw him at that "other park". The first guest to bring chocolate and hopefully not the last. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

John Who? lmao. Planes, Trains, and Automobiles, baby! We got Steve Martin, we got John Candy, we got Kevin Bacon. We also watch some other trash with Dan Ackroyd (confirmed: not funny). So strap on a set and join us as we dive into the Best and Worst of John Hughes circa the 1980's. A man must struggle to travel home for Thanksgiving with a lovable oaf of a shower curtain ring salesman as his only companion. A Chicago man and his family go camping with his obnoxious brother-in-law. Each week we take the best and worst films from a filmmaker or franchise and discuss why one worked and one didn't. And we use freakin maths to determine the best and worst, so no arguing. Unless you think science is wrong???...yeah thought so. Any Questions Email us at Moviebuttspod@gmail.com This is a Murphy House Production: https://www.facebook.com/MURPHYHOUSEPRODUCTIONS/ (https://www.facebook.com/MURPHYHOUSEPRODUCTIONS/) (https://www.facebook.com/MURPHYHOUSEPRODUCTIONS/ (https://www.facebook.com/MURPHYHOUSEPRODUCTIONS/)) MovieButts: https://www.facebook.com/MovieButts/ (https://www.facebook.com/MovieButts/) (https://www.facebook.com/MovieButts/ (https://www.facebook.com/MovieButts/)) Follow us on Twitter: https://twitter.com/moviebutts (https://twitter.com/moviebutts) (https://twitter.com/moviebutts (https://twitter.com/moviebutts)) Our Website: https://movie-butts.captivate.fm/ (https://movie-butts.captivate.fm/) (https://movie-butts.captivate.fm/ (https://movie-butts.captivate.fm/)) IMDB Links for the films we watched: https://www.imdb.com/title/tt0093748/?ref_=nv_sr_srsg_0 (https://www.imdb.com/title/tt0093748/?ref_=nv_sr_srsg_0) https://www.imdb.com/title/tt0095253/?ref_=nv_sr_srsg_0 (https://www.imdb.com/title/tt0095253/?ref_=nv_sr_srsg_0)

John Lawson, Chief Executive Officer at Colder Ice Media, started in e-commerce in 2000 on eBay. He claims that people talked about business in Ebay chat rooms, making it  “the first social commerce platform” before there was such a term. At the time, John sold bandanas, and was pestered by constant customer questions for information on “how to fold a bandana.” So, he made a video and tracked ten thousand sales – not ten thousand dollars in sales – from that single video listing. Today's digital/social media was not the beginning of social commerce. John says, “No matter where you go, whether first world country or third world country, there is a central location that is a marketplace where people do commerce” and that no matter the channel, there is always a person on the other end. If you appeal to human instinct, people will respond. Commerce, by its very nature, requires human interaction and “social” should be much more broadly defined. John explains that there are social channels that many people do not recognize as social, e.g., Amazon Comments. John wrote a book, Kickass Social Commerce, which offers universal stories of social commerce (as opposed to social media). In one story the book, he tells how Madam C.J. Walker, an African-American entrepreneur, developed a line of hair care products, marketed them to her friends, then sold them door to door, and finally had her friends set up “product presentation” parties for a cut of the sales, a sales strategy later used by such companies as Tupperware and Avon. Walker became the first self-made female millionaire in the US. John describes this as “early social marketing.” John presented “Twenty-one Kickass Social Commerce Tactics to Sell More Today” at HubSpot's 2020 Inbound Conference, where he talked about the phases of social that make people buy and “the flywheel of contacting, engaging, getting people to take action, and then measuring that action to create better contact.” Two key concepts he covered were: Identify and define your avatar, your King Consumer . . . and profile in detail a minimum of three people who would purchase your product. Establish a need for reciprocity. DO SOMETHING for your King Consumer that creates an imbalance that makes them feel that the need to do something for you in return. In a candid and enlightening history lesson, John also discusses how race has impacted the growth and development of black entrepreneurship. Thank you, John. John can be reached through “Colder Ice” on LinkedIn, Facebook, Twitter, Pinterest – almost everywhere except on Tick-Tock. ROB: Welcome to the marketing agency leadership podcast, I'm your host, Rob Kischuk, and I'm joined today by John Lawson, Chief Executive Officer of Colder Ice Media, based in Atlanta, Georgia. Welcome to the podcast, John. JOHN: Hey, thanks for having me, bro. ROB: Yeah. Good to have you here. If we were you know, if it weren't COVID, we might meet up in person. JOHN: Right? ROB: We have an Atlanta episode today. JOHN: Absolutely. ROB: Well, why don't you start off, John, by giving us a rundown of Colder Ice Media and what you all do exceptionally? JOHN: What I do exceptionally. I do e-commerce. Right. And I started my e-commerce business back in 2000 on eBay as a necessity. People were asking me the same question over and over, how to fold a bandana because I sold bandanas. It was annoying. So, I made a video on YouTube on how to fold a bandana. I would give everybody who asked that question that link. That bandana video went completely viral. Three hundred thousand people watched the video. Out of that, we were able to track ten thousand sales – not ten thousand dollars – but actual sales from that single video listing. That was like a cavalcade of understanding for me as people started asking me, “Hey, how do you do videos for selling stuff online?” I'm like, “Answer questions that people want.” That got me on stages. Finally I was like, “OK, if you need help with how to use social – the whole world of social – then that's what we did with Colder Ice Media. ROB: That's a very fun story. I can see why someone would put you on stage to talk about it. I think within that, at a tactical level, there's some cleverness, I think probably in your attribution –  because when you're talking about was not the easiest time to tie through who bought this thing. So how did you sort out that people were buying OR buying more of your product from that particular video? What was your tracking? JOHN: We would just look at the Google tag. Google tells you where traffic was coming from and we would see YouTube, YouTube, YouTube, and I'm like, “Dude, this is crazy.: And then, like you say, back in the day, the tools were not that deep, but they would show you the views. I would see these peaks and valleys in the number of views.  The week of Halloween, the peak would be 10X normal viewership. I had no idea that Halloween would be a great time to run specials selling bandanas. And I got that kind of information just by the volume of watchers during that Halloween week. So, it's if you take all of the parts, then you start seeing trends. You can't see a trend in a month. I know people think you can, but a real trend comes over years. When you see something happen three years, you can jump on and really take advantage of those little blips that other people are not able to see because they're just getting started. So, there's value in being there for a long haul, especially on social media. ROB: Wow. How many YouTube channels do you have in your orbit now? JOHN: Five. Yeah, I'm short. I will tell you one thing that I do – every time I get a new client, I create their own Google space – go out and create a Google account – because you need a Google account to create the YouTube. You're going to need that for writing or using their Google advertising. I will create that entire environment and isolate it for myself. What we do – we can show them the value of one-to-one versus, “Oh, by the way, here's some other tracking inside of your tracking.” I'm like, “No, we're tracking this. Put this in your cart so you can see exactly what our efforts are bringing to your business.” ROB: That makes perfect sense. You got this start in understanding on the video side, but you have this, I think, a broader intentionality around social commerce in general. How has that unfolded – your understanding from that first moment of “a video driving sales” to the broader portfolio of social platforms and tactics? JOHN: That's great . . . I like that question. What happened with me is I got really fascinated with Twitter in the beginning. I'm talking about . . . there were like one hundred thousand people on Twitter when I joined. What was fascinating for me is that I had created this business and I left the office space and I didn't have a whole lot of conversations anymore. So, I started using Twitter to just conversate with people while I was sitting at home in my home office. All of a sudden, it just started naturally moving into, “Hey, what do you do?” “Here's what I do.” “Oh, Ok.” Then I start talking about what I did. The e-commerce thing just started bringing other people in that were in the same field. That made me say, “Why or what is it about being or putting your expertise out that makes people suddenly feel like you are their expert?” You hear about this – everybody today will say, if you want to be an influencer, the first thing you do is start going to places and giving your expertise, There was no playbook when I was doing this. But I would watch this happen and it would happen organically. So, you start wondering. Social is very organic. I know people think it is some technology, but it's really not. I've traveled all over the world and no matter where you go, whether first world country or third world country, there is a central location that is a marketplace where people do commerce. In that commerce marketplace, there's always at least one coffee shop where you have social. Social and commerce go together. I tell people. Facebook was not the first social platform neither was MySpace. Actually, eBay was the first platform. Why? Back in the day, we would sit in these chat rooms while we were waiting for eBay auctions to end. A lot of people were talking about business in those chat rooms. They were a social commerce platform way before there was a term. They were doing social because social has been here since chat boards and chat rooms. AOL was Facebook, 1990. Social has been here forever. And if you grasp what I'd like to call the flywheel of contacting, engaging, getting people to take action, and then measuring that action to create better contact  . . . it goes around and around in that flywheel. And that's kind of what I talked about when we were doing the Inbound thing. It was about the phases of social that make people buy. ROB: Let's get right into that. We were talking beforehand. We were probably hoping to meet up at the Inbound conference and record this live and in person or in Atlanta. But we're not meeting up for things like that right now. But Inbound still happened. HubSpot's big Inbound conference, tens of thousands of people, maybe more – online. And your session there was “Twenty-one Kickass Social Commerce Tactics to Sell More Today.” And so I'd love you to dig in and get us into some of the meat and potatoes, maybe some particular things that you saw resonate back out into your audience on Social because you probably were paying attention to that. JOHN: Yeah, I mean, the first thing I'm all about and I tell people and Ok, I get it these do feel very, "Oh I've heard that before." And that's probably the problem is that if you've heard identify your avatar, I call him the King consumer. If you can identify and get in the mind of your King Consumer, then everything that you do after that speaks to that King Consumer. Create at least one. But I say really, at minimum three people that actually purchase your product. They can be real people or they can be fake people. Let's say you don't have your product in market yet, or you think you know who's going to buy that product when you create this King consumer, what you have to do is start thinking about everything that that consumer is into. I want you to go deep into your thought patterns about, not just what they're what they want, but what do they need, what situation are they in? How do they know how many kids do they have? What job do they have?  What are they what do they listen to? What do they say? What are some of the terminology they use? And the more you find that out, the better your business is going to be. I know when I created our business and I was selling those bandanas, I bought those because I was into hip hop and everybody in my neighborhood was wearing the bandanas. I could sell that to people in my sphere. But once I started putting it out there and getting the feedback from others, I was like, whoa, wait a minute; these aren't hip hoppers that are just buying these. These are the bikers. Oh, wow, that's cool. Like I said, people do in the Halloween. Oh, Ok. Cool. And once I started asking my people, hey, how are you using that? How did you like that? You got to definitely go out there and ask. You have to ask. What you're going to learn from your ask are things you're never going to be able to come up with in your own mind. Things that you think when you think that your product and you are your customer – you're not. You're absolutely not. So back to the original question. Identifying that King consumer is one of the things you have to do. The next thing I talk about was reciprocity. If you do something for others, there becomes an imbalance in them that makes them feel like they have to do something for you. That was the whole thing about me teaching people – and I didn't tell you that is the main question actually was – how to fold a bandana like Tupac. Right. And it's so ridiculous. But remember, this is early 2000s, so or late 2000. So, the deal was in my mind, I'm like; everybody knows how to do that. But here's the deal. The people between the East Coast in the West Coast – those flyovers would watch videos and they wanted the same look and they didn't know. Once I taught them how to fold that bandana, then when they were making their choice on who to buy one from, they automatically thought about, “Hey, those guys taught me how to do it.” And just by the nature of who we are, we wanted to make the balance inside of ourselves with reciprocity. So, I'll buy it from them. They might be a dollar more, but I'll go ahead and do it. So, you really want to think about that. That's human nature. We want to get in balance. We always do. If I ask all my friends to help me move, I know, when one of them asks me to help them move, I can't say no. That's reciprocity. Right? ROB: And it's even more helpful in it's not just that they want to know this information. It's that the Internet to an extent and social have made it possible to ask questions that you're too embarrassed to ask your friends. So, you're bailing people out of feeling silly that they don't know how to fold that bandana. JOHN: Yeah, that's true. That's true. Or, they don't even know who to ask. ROB: Yeah. And that continues on out to – I think you look at the some of the beauty influencers and all these makeup tips. There are people who want to know how to do something with their makeup and they are embarrassed that they cannot. Yeah. YouTube bails us out of that. YouTube bailed me out of not knowing how to fix my toilet . . . anything. JOHN: And think of who are the biggest beauty influencers out there – a lot of them are males. That's crazy, right? But you think these guys wanted to put on makeup and a lot of their audience maybe never did. So, who are you going to ask? Your sister? There's a whole lot I got to do before I ask my sister how to put on makeup, There's a whole lot of steps I got to go through. ROB: Yeah, you're probably not going to get a straight up answer right away on that. JOHN: There's going to be some other conversation where exactly we need to have a deeper conversation. ROB: Amazing. I like how the story it started out. When did you realize that you were going to be into this world of social and commerce and Colder Ice Media for the longer run? Was that evident right away? Or was there something after the instigating moment that really cemented the business for you? JOHN: It was probably around 2012 2013. These guys were writing a column about eBay sellers and they asked me if I could do an interview as one of people who are eBay success stories. I agreed.  We get on the phone and were doing this interview and she's like, ”You're one of ten people we're going to feature blah, blah, blah.” But we stayed on the phone for 80 to 90 minutes. And I was like, “Just for a feature piece, this is kind of weird.” We were just having good conversation. At the end of that call . . . she and her husband are a team and write together . . . . . . at the end of the call, they said, “John, man, that was really good stuff. I think we're going to make a multipart feature just on your business.”  I was like, “Really? That's pretty cool.”  And then he's like, “Hey, and if you ever think about writing a book, I'd help you because we've written twenty-two books and we'd love to help you.”  I was like, “Really?” I had never thought about writing a book before because I never thought I had much to say . . . or how much you need to say. But once we put the treatment together, it became my social commerce book. First. It was about social commerce, not just social media. But the key thing was, I don't care how many people like me – I want you to buy from me. There are a lot of people out here who have social influence but couldn't get people to piss on them if they were on fire – they don't really have the ability to move people. There's a difference between having likes and having people that will buy from you. And that's the big difference to me in social media. For me, it was all about the commerce portion. ROB: And what's the name of the book folks want to go . . . JOHN: Kickass Social Commerce. ROB: Excellent. Excellent. Any additional publishings of it or is it still pretty fresh? JOHN: You know what? Here's the thing. When I wrote the book, I wrote it forever. Yeah, right. I did. I literally did because the concepts, again, of social and purchasing go together. So, I grabbed all of these universal stories. And one of my major stories, he first story I talk about is a woman called Madam C.J. Walker. Have you heard of her? ROB: I am not familiar with her. JOHN: Great. Fantastic. So, I could tell this story if you don't mind. ROB: Go. JOHN: All right. So, here's the deal. Madam C.J. Walker was an African-American, a black woman. OK, I like that better. Right? She was a black woman and she created a scalp ointment because her hair was falling out from straightening it. She created an ointment that would keep her hair healthy. And other women saw her hair from going to where she had maybe patches, bald spots, and not healthy hair to these long, luxurious locks. People asked, “What are you using?” She had created this thing in her kitchen and she ended up going from her sink and to the bathtub to create larger volumes of it to sell to her friends. Well, the business starts growing and she starts going door to door to do sales. So that's the first part, right? You go from friends telling friends to going door to door. Her door to door sales grew so much that she realized that she was limited by the number of doors she could go to in a day, and that was hampering the growth of her base simply because there's only so many doors you can knock on. So, she came up with this great idea. She said, look, I'll get one of my clients that already buys for me to have a party and I'll go to the party and display my products at the party. Sound familiar? ROB: Mmm-hmm. JOHN: She was the one that created the model that today Mary Kay and Avon use. She created that and that was, again, social. You're expanding your network by using small influencers to bring their friends in and allowing you to do that demonstration. Of course, you would give them a cut for the party. Ultimately, she built a house bigger than the White House . . . and this was in 1918. This is she is the first self-made female millionaire in America. She was ranked number six of the top 10 entrepreneurs in Entrepreneur magazine for all time, one of the greatest success stories. But I tell this story because, as I was listening and reading and researching, I realized how social media can grow for commerce because. literally, she had her own, quote “Facebook” by doing what she did with these people. So, it's universal. I wrote from that understanding . . . from that standpoint. ROB: Yeah. You can imagine a version of a book on social commerce that would get nitty-gritty – focus very much on the popular channels, marketing channels of the day, would talk about specific ad-spending tactics – and it would have a very short shelf life. But I get the sense from talking to you that you define social channels – and you did this a little bit with eBay – you define that remarkably differently from many people. So, when we think about social channels today, what are some other channels you think may not be intuitively understood as social, but yet are extremely so? JOHN: Hmm, that's a good question. ROB: Because we could talk about Tick-Tock, but we don't and we can, but we don't have to. I don't think you could write a book with a long shelf life if that was your frame of mind. JOHN: Right. Because the channels always change their rules. Yeah. But if your understanding is, no matter what their handle is, there is a person on the other end and there are certain things that we . . . we as humans are just a higher level of animals and there's certain habits that we have that we're always going to use. No matter what channel you use to get there, if you nail that human instinct, they're going to respond to it. Here's what I give you that you wouldn't think of: Amazon comments. Amazon comment, that is a social channel. There are some people that do nothing but read and post or try things and post and then they read other stuff from people. And then they respond in those posts. They do this all day long. Why are they doing that? Because that's their social world. ROB: Hmm. Have you seen some people using Slack communities in a business context, maybe? JOHN: Yes, absolutely. Because what they're doing now is they're getting people away – moreso Reddit. I mean, Reddit, its killer. Reddit is really killer. But a Slack community is a great way to get people that are interested in a specific topic away from the distraction that is social media, especially in an election year. ROB: Hmm, right. Plenty of that. JOHN: There's so much of that. And people's moods are being changed sometimes by the constant back and forth in these major social channels like Facebook or Twitter. It gets distracting. So, you get your people out from there into a nice global world that doesn't have all the noise in it. ROB: Mm-hmm. Yeah, it's almost in some cases, there's too much – If you were in a room, there are some rooms where there's too much shouting to be helpful. You can't help people who are in the middle of a fight. JOHN: Right. Exactly. It's like it's really hard to get my attention when there's a train wreck right in front of us. ROB: What does that pivot point look like? What's it look like? What's an example – help us kind of think through it and catalyze our thinking – of someone who's commenting on reviews on Amazon and they're selling something and it's driving – I understand it conceptually, but it's a bit abstract. Is there a concrete example you've seen where they comment on this thing because they were selling this other thing? JOHN: Well, what ends up happening is, if you comment a lot, Amazon flags you as a commenter. Once you get that known as a trusted source, once you get that flagging, then other people that are trying to get reviews by people that have that tag or that flag will start reaching out to send you products. ROB: Got it. JOHN: Right. So, here's the deal. Once you recognize that people are gravitating to you, starting to ask you for your opinion, you've probably got something going on there. I've got a client right now that built a business – and this is so weird – around selling old music media. So, it's flipping CDs. Who buys a CD today? Why don't I get that? I didn't get that. I get it now. He's done six figures just teaching people how to look for CDs at garage sales and thrift stores. That's just amazing to me. You wouldn't think there was a community around that before this. I just never knew. So, there are a lot of niches – there are people that do nothing but needlepoint – there's a niche for darn near everything and it doesn't take a lot of people for you to reach out and find an audience that will either purchase from you or take your recommendations and purchase other things so you can become that influencer for that thing. ROB: Right. It's like the kind of the Kevin Kelly conversation, around a thousand true fans and there are lots of thousands of fans that are looking to be with him.  JOHN: Who did you say? ROB: Kevin Kelly, I think. JOHN: Who's Kevin Kelly? Wait a minute, is not the original? ROB: It might be. Where have you heard it most? JOHN: I'm just going to check this out because. Ok, says Kevin Kelly. Interesting. I'm thinking. Anyway, go ahead. Go ahead. I want to talk about it, Ok? KK.org got it. Technically. ROB: Yep. JOHN: Yep. Yeah, absolutely. Because it's funny you say that. When it first came out, I was so into that. The reason why I was into it, just to go a little bit backwards. is because I'm a huge Prince fan. When Prince left the label, he left a multi-million-dollar deal with Warner Brothers. He was like, “You know what? You can have my entire song category. I just want to be free.” And I was like, “What the hell?” Right after that, he put out his own album. This was the early 90s, He used like a chat room, basically a chat board, to sell a hundred thousand records. Now, this is a man that sold 10 million records for just his Purple Rain album and now he's selling a hundred thousand. And he said, “You know what? I made more off that hundred thousand records than I ever made off of Purple Rain. And when that thousand true fans came out, I was like, ‘Wow'.” That is the basis from where I teach. If you can get a thousand true fans, you're in. ROB: That's amazing, I didn't know that story about Prince, but even in the music world, it brings me forward even to someone like Run the Jewels. Their first album, they put it on their website for free. And they kept on doing their albums for free. And now their albums are basically for free, even if on Spotify. But they were able to cut through a lot of noise and find their fans a lot faster, but still make a living and in a way that is far beyond just selling music. JOHN: Right. Most musicians don't make their money off selling music anyway. That's why they have to tour. Yeah. They have to tour to pay for everything because, I mean, the music business is an amazing thing. I don't want to go into how they really do their business, but let's put it like this: If you sell a million records, you're probably not a millionaire. ROB: Yeah, man. Well, John, this is this is quite a knowledge drop here. I hope that when we're back to meeting in person, people will get a chance to get out and see you and meet you and hear you. When people want to find you and when they want to find Colder Ice Media, where should they go to track you down? JOHN: Just put in Colder Ice. That's all you got to do. Put it in your browser and I will show up I'm Colder Ice on every platform. I am one of those branding crazy people that did that a long time ago. And I'm Colder Ice on LinkedIn, Facebook, Twitter, Pinterest. I don't care where you go. Pretty much I own Colder Ice except for Tick-Tock. Somebody stopped me on Tick-Tock. ROB: Oh man, that's tough. Well maybe you can make a phone call at some point and get it unlocked for Colder Ice. The handle you reserve when you were early on Twitter, did you get another good Twitter handle early. JOHN: Man, you are just pulling out all the good stories. But my name is so common. John Lawson. When I first looked it up, there were like eight million John Lawsons. I had the story in my head. I remember this story that back in segregation – a lot of people don't understand this, but African-Americans are some very original entrepreneurs, not because we had the entrepreneurial spirit – but you had to be an entrepreneur if you wanted to feed your family. You couldn't I couldn't walk into the regular grocery store and buy groceries back then. You had to have a black-only grocery store. There was a black-only cab company. There was a black-only bus company, black-only hotels. All of that. Run by black people because “white people wasn't sharing.” But literally, those storefronts that were serving the black community, the day that integration became the norm, they would see their customers walk right past their storefronts to go shop downtown. They came up with the saying, “Well, I guess the white man's ice is colder.” And I always remember that: colder ice. That's the story. ROB: Wow, I didn't know that either and you're gracious in your history lessons. There's a lot of strong feelings tied up in that. I know. We're all trying to figure out different ways to actually be sorry and be better. JOHN: No, we're all getting better, man. That it's all good effects on your ear. That's the great story of America. ROB: Well, John, thank you for coming on again. I can't wait to get out and hear you share something in real life, but I appreciate you joining virtually as well. And I think our audience is better for it as well. JOHN: This was a great interview. I really had fun. ROB: Thank you. Thank you for listening. The marketing agency leadership podcast is presented by Converged. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting email info@convergehq.com or visit us on the web at Convergehq.com.

Revelation 1:1-3 The Revelation of Jesus Christ, which God gave unto him, to shew unto his servants things which must shortly come to pass; and he sent and signified it by his angel unto his servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw. Blessed is he that readeth, and they that hear the words of this prophecy, and keep those things which are written therein: for the time is at hand.

John: Hi this is Doctor John Dacey with my weekly podcast New Solutions to the Anxiety Epidemic. Today, I have a friend of mine, Patrick, who is going to talk about his own anxiety and what he’s done about them. How are you doing, Patrick? Patrick: Very good, John. Great to be here. John: Well thank you for coming. I’m just going to name the 8 kinds of anxiety and let’s start off with you saying which one has affected you the most. Is that ok? Patrick: Absolutely. John: Thank you. Those are simple phobias, which we won’t talk about those since everyone has them, separation anxiety, social anxiety, generalized anxiety, those are the 4 sort of lower ones, more common. A little less common are the 4 more difficult ones: agoraphobia, panic disorder, obsessive-compulsive disorder, and post-traumatic stress disorder. Do any of these ring a bell with you, Patrick? Patrick: For me, it’d be a panic disorder. Yes sir. John: So tell me, what does it feel like when you get a panic attack? Patrick: Sure. I think to get a better sense of how it happened to me, what it’s been like, I’ll talk a bit about my experiences in recent years and where it lead me and where I’ve come since then. John: That would be great Patrick. That’s just what we’re looking for. Patrick: A little bit about me: I’m a senior neuroscience major at Boston College, almost graduated now, from Massachusetts. I love playing golf, love my friends, love my family, especially my pug, Charlie. For me, I had a very happy upbringing, very happy childhood. John: Where did you grow up? Patrick: Attleborough, Massachusetts. So not too far from Boston. My brothers, best two friends. Very loving and supporting parents. Middle school, high school, college, it was all very good. I loved it. Things for me came to a standstill in the middle of my junior year. So this is end of 2018 to 2019. This is when I started my experience with panic. So I never experienced anything like that before. At the time, when it first started, I really had no idea what to do. Everything was so unfamiliar and so unexpected. I didn’t think that there was any way that whatever was happening could possibly happen to me. John: Can you describe it? What did it feel like? Patrick: So I’ve thought a lot about it and what it’s like when it happens. As much as I describe it in hindsight, it’s always very different when it’s happening in the moment. It’s a lot of confusion. I can really never quite understand what’s going on when it happens. It’s a lot of overwhelming sensations. I really just lose any sense of control over what’s going on at the current moment. John: Does it come on you all of a sudden? Patrick: Yep and a lot of times for me it happened in recurring places so if I had a tendency to have a panic attack in one certain type of location, then anything that was similar or the same type of location, then I would feel that sense of panic again when I would return. So for me, my solution, early, was avoidance. I went on a pretty crazy string of avoiding things that did or may cause panic. I mentioned this to some people where I had times where I couldn’t go to certain classrooms. I felt like I had a few panic attacks in those classes and I would do anything to get avoid those classes and those places and I hated that feeling. John: Who wouldn’t? It’s an awful thing. Patrick: Another one was cars. Here I am, I’m 21 at the time, I’m a college kid, I’ve been happy my entire life, I’ve got tons of great friends, I’m handsome, modest -that’s a joke, but things are getting out of control. I feel like I can’t even get into a car. That’s when I started to think, “that’s really no way for me to be living.” Mentally, emotionally, academically, it’s affecting all parts of my life and in the back of my mind, I knew that but still, I didn’t quite know what to do about it. It basically took me hitting rock bottom, for lack of a better term, to finally make a change. I mentioned this to you, I have this friend who has this quote that he always says to me: “You know what they say about rock bottom?” I know how it goes but I’ll tell him, “What do they say?”  and he says, “It makes a great foundation.” So he’s always telling me that after his favorite sports team loses or he loses a bet or something. I never really took this quote seriously, but rock bottom for me was about February 2019 so close to a year ago or so. Again, junior in college, I’m 21, supposedly the best years of my life right now but I walk out to the reservoir at Boston College. It’s February but it’s beautiful. It was one of those very lucky February days. It’s sunny, not a cloud in the sky. I sit on the bench and there’s kids laughing, there’s dogs going by, all these people. You really can’t picture a better day but I vividly remember myself sitting on a bench thinking, “I’m probably the only one thinking about God right now.” I’m sitting there, I’m born and raised Catholic - Catholic in elementary and high school, Jesuit college, mass on Sundays and that beautiful February day, I’ll never forget asking if anyone was listening up there. For me really, that was the first time I had had doubt about faith in my life, about spirituality. I learned much later that doubt is the very thing that makes faith just so beautiful. Eventually, I realized my friend was right, and rock bottom can make a great foundation, so right there, that was the perfect place to do something and make a change. That’s how basically anxiety lead me to rock bottom. Obviously now, I’m in one of the happiest places I’ve ever been. John: When you say “make a change,” what kind of change did you make? Patrick: It was a process of building a few habits, I think. After consulting with people, after telling other people about what was going on, and seeking help for myself, I had to build a few habits to get me back to where I am now. One of the first ones was I had to know that I was very far from alone in this process. Early, hearing other people’s stories, seeing other people who have gone on to live happy and successful lives, was such a great source of comfort and peace. I hope mine will maybe be one for someone too. The second was I really had to tell myself that there’s not a damn thing wrong with me. There’s really nothing more than that. One of the big faults, especially during times of panic, is thinking something’s wrong with you and thinking that you’re different or thinking that “I can’t do anything about this.” I keep telling myself that nothing’s wrong. The third habit was patience. I really wanted to rush things back to a normal version of life, if there ever was such a thing, but I had to be patient with myself. I had to let myself take little steps, whatever I could do each day, just get a little better. Things aren’t gonna go away immediately, but just be patient. It all came down to building a habit of learning. Learning to be grateful for every experience in the past and know that whatever happened in the past, I can use that for today, right now, for tomorrow, and for the future. John: Patrick, can you say a few words more about why you think this worked? First of all, do you have a theory about why you got this in the first place? Secondly, have you got a theory about why this solution worked for you? Patrick: I’ve thought about it quite a bit. I’ve mentioned this, I really thought this was something that would never happen to me. Basically, I’m stubborn as hell so, at the early on, I very much bought into the stigma of being a man in the sense of if you have a problem, I have to figure it out myself. I didn’t see other people around me who had this similar type of problem. I didn’t know that this was going on to other people. I thought if this is going on, I’ll just figure it out by myself. John: You must have felt kind of weird about the whole thing too, right? Patrick: Absolutely. That’s another big fault that I had was thinking that it was only me. I really don’t know where it came from. I never would’ve imagined it really. So it’s interesting. It’s interesting how things happen. That’s life, I guess. You never know where life is gonna take you. John: That’s for sure. I can tell you almost with complete certainty that it’s coming from a part of your brain called the amygdala. The amygdala sets off a lot of alarms for reasons we can’t really understand because the amygdala has no contact with logic or reason. When it gets fired off, we’re never really sure exactly what the cause of that is, but you can be somewhat aware that it’s coming if you’re on the lookout for it. It sounds to me like you began to realize when one was coming on sooner. Is that correct? Patrick: Oh absolutely. Over time, I’d realize that panic is really such an interesting experience. There’s a really unique paradox in the way that I’m understood to how to deal with it I believe that for me, panic, its biggest weakness is entirely disguised in what makes it seems so bad. It seems so bad because it makes you feel like you’re losing control. It’s completely taking over. In the way I feel has worked best for me to sort of deal with it is sort of let it run its course. I develop a mantra of not caring whether or not I have panic and whether or not I have anxiety in these certain situations. I say, “so what? I’ll be ok. I’ve been fine every single other time.” So I say, “who cares?” John: There’s an expert on this whole thing by the name of Claire Weekes and she calls this experience “floating.” You imagine yourself floating above yourself watching yourself and saying, “what a shame that that poor person is having this tough time.” But its not exactly you. You float above the whole thing. It sounds like that’s part of this also. Patrick: I absolutely get at the Dacey motto of not caring what other people think because they aren’t. I know nobody’s thinking about me if I’m sitting in a class and maybe I’m having a panic attack. I say, “who cares what they think of me anyway. See me in 20 minutes and I’ll be perfectly fine.” It’s worked. It really has. I give that anxiety no more power over me than it deserves and it’s worked really well. John: That’s wonderful, Pat. There are some other questions that I’d love to ask you but our time has run out on us here. Would you be willing to come back sometime and let me ask you some more questions? Patrick: I’d love to. Absolutely. John: That’s wonderful. Thank you so very much. Patrick: Thank you, John. I appreciate it.

A devotional on the reasons why God provides us with prophetic information.Revelation 1:1-3 KJVThe Revelation of Jesus Christ, which God gave unto Him, to shew unto His servants things which must shortly come to pass; and he sent and signified it by his angel unto His servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw. Blessed is he that readeth, and they that hear the words of this prophecy, and keep those things which are written therein: for the time is at hand.If you have any questions or comments, please send them to: BibleQuestions@ASBzone.comWe encourage you to look at “The Key Principles of Effective Bible Study”, and the series of podcasts that we have done on it which can be found here. We pray that this resource will be very helpful to you in your Bible Studies.Be also sure to check out https://TrueWisdom.buzzsprout.com for another Bible Study podcasts covering a variety of Bible topics in a slightly different format

You can name all the Pythons and probably Graham Chapman’s favorite drink. You know the importance of 42 and towels, what TARDIS stands for, and who calls his Impala “baby.” You regularly hang out with Edina and Patsy, keep your comics in plastic, and have at least one “action figure” that’s still mint-in-box but may not stay that way. You know how big a womp rat is, and if someone feeds you this line, you’ll respond without even thinking. Let your geek flag fly, my sibling. We know the good stuff. Oz 9 is a silly space comedy about a bunch of people you really wouldn’t trust your drink to, much less your life. Find us in the usual places or at https://oz-9.com. Transcript: Narrator: It was a dark, dreary Monday, a credit-card-debt, nothing-good-in-the-fridge, between-seasons-of-your-favorite-show, even-the-dog-doesn't-like-you Monday. John hurried home, collar up, head down, his mood splashing down in the muck with his shoes. Coming towards him was another man, also inadequately armored against the rain. As they passed, the man muttered, Man 1:"Why, you stuck-up, half-witted, scruffy-looking nerf-herder!" Narrator: Almost without thinking and without missing a beat, John replied, John: "Who's scruffy looking?" Narrator: And the day got a little better. This episode of Listen, Rinse, Repeat was voiced by Tim Sherburn, Richard Cowen, and Eric Perry; written by Shannon Perry of Oz 9.

The third segment (longer than normal, sorry but it’s good) of our interview with John Allerding, DO, OUCOM 1985 graduate, and his desire, drive and obsession with working with Antarctica. In this final segment we discuss a bit about telemedicine, technology and trying to be the spectrum of allied health with his physician assistant and a smattering of paramedics. You really need to understand that working in Antarctica is the definition of “austere medicine”. We think that this episode will help you fully appreciate this. John takes a lot of time in this episode to discuss daily life on the ice. Part of this centered around how you survive if the power goes out since you would be frozen solid in a matter of hours. The entire discussion reinforces the idea that to work on Antarctica you have to have a lot of metal and confidence in your plans and back up plans and back up plans for those back up plans. It is not for everyone. But the vistas are beautiful and John talks about this as well. John has a Facebook page and it has all of the normal stuff that you would think to find on a Facebook page (photos of life, grandkids and a healthy smattering of John’s obsession with Corvettes) and It has some of Johns incredibly beautiful photos of Antarctica. We encourage you to pull it up as you listen to this (assuming you are not driving). NO JOKE, DISTRACTED DRIVING IS ILLEGAL AND INCREDIBLY DANGEROUS https://www.facebook.com/john.allerding?__tn__=%2CdC-R-R&eid=ARA1kzwD_WzTBIxCQ_HpPVzsJXFtGB9-RWq26dxea0nEM2YDt904ckylJ-EmPJjIZz1SvdrYHAI-2GKB&hc_ref=ARRgMme8-spp6rGcBxEVn3UgaINpFPsEDrAkElhDNXBwj_DumR-L8csVgfqw61XkqBo&fref=nf 109th Airlift Wing NY Air National Guard https://en.wikipedia.org/wiki/109th_Airlift_Wing UTMB Center for Polar Medical Operations https://www.utmb.edu/polar United States Antarctic Program https://www.usap.gov/ Robert Schwarz http://www.antarctic-adventures.de/ Leading at the Edge https://syncreticsgroup.com/leading-at-the-edge/ We hope you enjoy the episode and please pass along any good comments you might have for us. If you have bad comments, re-read them, remember we have sensitive feelings and then send them. Catch us on twitter at @RotationsPcast Look for more Rotations Content at mediainmedicine.com Rotations and on iTunes at Rotations Podcast. Intro and Outro Music: Breaking the Ice by Zac Nelson Courtesy of Artlist.io Produced by: Todd Fredricks DO and Brian Plow MFA Edited by: Todd Fredricks DO Cohost: Zachary Wills OMS 3 Intro and Disclaimers: Chukwudubem Obianagha OMS 3 Cut Clip: BTS conversation about Penguins and Seals with John (Who doesn’t like penguins?) Rotations is produced using (and we always accept donations from any gear folks): Rode Podcaster Pro Rode NT1-A mics Polsen Studio Headphones Kopul XLR cables SanDisk media iPhone 6 Final Cut Pro X iMac Tama mic stands Rotations is part of the Media in Medicine family of medical storytelling and is copyrighted. Rotations is made possible by the generous understanding and accommodation of our beloved institution, Ohio University and by the Ohio University Heritage College of Osteopathic Medicine and Scripps College of Communications. The comments and ideas expressed on Rotations are that of the content creators alone and may not reflect official policy or the opinion of any agency of the Ohio University.

In this episode we ask and dig into the question that Jesus ask: What do you want from me? We continue working our way through the Gospel of John. We pick up from the previous question that was ask of John: “Who are you?” …what do you say about yourself? …who are you? This is the same question we ask of ourselves!

How do you market a company that is selling something fundamentally new and different? This week on The Inbound Success Podcast, John Rougeux of Flag & Frontier talks about category design. It's not a tactic for every company, but when used strategically, category design can drive truly remarkable marketing results. John digs into who category design is right for, how long it takes, what a category design go-to-market plan looks like, and how to gain organizational support. He also shares examples of companies and marketers who've successfully created new categories. Highlights from my conversation with John include: John is an experienced category designer who has also owned and exited a business. He says that compared to traditional inbound marketing strategies, category design requires a much larger lift when it comes to educating the market. Every business has a choice to either compete in an existing market or create a new market.  If you're creating a new category, you have three choices: 1) try to fit your product within an existing category; 2) ignore category in your marketing and focus on the product's features and benefits; or 3) create a new category. John says options 1 and 2 don't work. When considering whether category design is right for you, you need to honestly evaluate your product and determine whether its simply a niche within an existing category or something that has truly never been offered before. If its the latter, then category design is really the only logical solution. Category design takes time. John says you should expect to spend six to nine months just designing the category behind the scenes, and then once you roll that out publicly, it can take another few years before it really takes hold. Category design needs to be a business initiative, not simply a marketing strategy, because it affects product roadmaps, sales and more. When executing a category design strategy, it is critical to focus marketing messaging on the problem that your audience is experiencing and the outcomes that they will experience as a result of your solution rather than how the product itself actually works. The companies that have been most successful at category design have evangelists whose job it is to go to market and talk about the problem and why there is a new solution. Its also important to build a consistent conversation around your new category. That might mean holding a big event (like HubSpot's INBOUND or Drift's HYPERGROWTH) or building a community, like Terminus's FlipMyFunnel.  If your company is venture-backed, it is also important to get your investors on board with the idea of category creation so that you have the funding to support the strategy. There are examples of category design all around us. Some of the bigger and more visible ones are minivans and music streaming services. The category wasn't created overnight, and in many cases, people don't even realize its a new category, but we see it is as fundamentally different from the status quo, and that is what successful category design looks like.  Resources from this episode: Visit the Flag & Frontier website Email John at John@FlagandFrontier.com  Visit John's personal website Purchase a copy of Play Bigger Listen to the podcast to learn more about category design, when it makes sense, and how you can use it to dramatically improve your marketing results. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is John Rougeux, who is the founder at Flag & Frontier. Welcome, John. John Rougeux (Guest): Hey, Kathleen. Thanks for having me on. John and Kathleen recording this episode. Kathleen: Yeah. I'm really excited to have you here for completely selfish reasons. I am deep, deep into the weeds, trying to learn everything I can right now about category creation because it's something that I'm kind of working on for a little project at work. And I stumbled across your name. I think it was in a LinkedIn post mentioned by Sangram Vajre at Terminus, and he mentioned you as somebody who's doing a lot of work on category creation. And I immediately thought, oh, I need to have him in on the podcast. And here you are. I am so excited, so welcome. John: Thanks. Thanks. I actually want to come back to something that you said a minute ago. You mentioned this was a little project for you, so I'm going to pick your brains about why it's not a big project. Kathleen: I think I might just be downplaying it. John: Okay, all right. Kathleen: It's a huge project. John: All right. Kathleen: Yes, yes. It is a giant. In fact, it's probably bigger than I think it is. No, it's- John: Well, Sangram told me a few weeks ago. He said, "If you're not doing something that scares you a little bit, then you're not setting your sights high enough." So I think you're on the right track there. Kathleen: Yeah, no, I think my whole career has been a succession of choices that consistently terrify me. So hopefully, that means I'm on the right track to somewhere. So you have an interesting story. You started out or your career really grew in B2B tech, and you worked in some companies that were looking at category creation as a potential strategy and it seems that that wet your appetite and led you to where you are today. Can you just talk a little bit about your background and how it got you to where you are now and what you're doing now with Flag & Frontier? About John Rougeux and Flag & Frontier John: Yeah. Yeah, happy to. So the thing that I like to tell people is that I always wish that I knew about category design earlier in my marketing career. I think it would have helped me be more successful and make better choices and think through the strategy of what I was working on at the time a lot more thoroughly. So the reason I say that is in 2013, I co-founded a company called Causely. And I won't get too far down into the weeds of what Causely does and the business model, but we were basically using cause marketing as a way to incentivize people to take action. And specifically, we were looking at incentivizing referrals on social media. And at the time, I was looking at marketing through a fairly narrow lens, like a lot of people do maybe when they are kind of earlier in the middle of their marketing careers. We were looking at things like you know how do you improve the performance of an advertising campaign? How can you write a better better blog post? All of those kind of tactical things. And I didn't realize at the time that what we were doing was something categorically new. People didn't have context for what that meant, what they should compare it to, what value they should expect, what things should it replace or not replace? And so we had a reasonable trajectory. We scaled the business to a few thousand locations. It was acquired. But when looking back on it, I know that if we had had this lens of category design of how do you describe something when it's different than anything else out there, I think we could have gone even further. And so when I joined a company called Skyfii in 2018, I had started to kind of understand what that meant, so I had read Play Bigger. I read some, the works by Al Ries and Jack Trout that talk about how if you can't be first in a category, design any category you can be first in. And at Skyfii, that business, it's a publicly-traded SaaS company out of Australia and they found that they were participating in a fairly commoditized space. Or I guess to be more accurate, the perception was that they were a competitor in a fairly commoditized space. And their business had evolved past that and the product did all sorts of other things that were much bigger than the category the market thought they participated in, but they didn't really have a framework for talking about that. And so we went through a repositioning exercise where we defined a new category that better reflected what they were all about and and how people should kind of relate to that. And that was a really, I think, powerful and challenging exercise to think through.We've got something new in the market, but how do we describe that? How do we tell the right story? How do we tell the right narrative so that people know how to relate to it? Why category design is a fundamentally different approach to marketing Kathleen: This is so interesting to me. There's so much I want to unpack here. I guess, starting with something that you kind of started with, which is that there is this typical marketer's playbook, right, where people come in and they think, "Oh, we need to top, middle, and bottom of the funnel. We need to create content and attract people," this and that. And when it comes to category creation or trying to market something that is different than anything else people are used to, that playbook doesn't really work. Because as I'm quickly learning, especially looking just at the top of the funnel, traditional top of the funnel marketing, it's like well what is that problem that people are having and they start to look for a solution. And the challenge you have is that if the solution you're offering is something they've never heard of, it's such a steeper climb to try and gain their attention. It's like they don't know the right questions to ask even, if that makes sense. John: No, that's absolutely right. And I always like to mention a really thoughtful post that Mike Volpe, the founding CMO of HubSpot wrote a few years ago because it lays such a great groundwork for any discussion around category design. And the blog post simply says that look, every marketer has two choices on their strategy. They can pick an existing category and try to carve out a niche within that category. Maybe they can dominate that category. But basically, they have to pick a space and then do the best they can within that space. Or they can try to design a new category. And when you look at kind of the underlying product or business model and you really take a close examination of what it is and whether it's different or whether it's something better, you almost don't have a choice. If you're doing something that is new that people don't have a framework for, you really have three choices. So I want to pack these for you. So choice number one is you can try to shoehorn this new thing you've built into an existing category. And we'll come back to why that doesn't work in a second. Number two is you can just talk about the products, like features and benefits but not really think about a more underlying narrative for that. And then number three is you can design a new language, a new framework, which is called category design. And so here's why number one and number two don't work. So again, number one is if you try to shoehorn something new into an existing category. The reason that works against you is that people will make the wrong comparisons for what you're supposed to do, how you're supposed to be priced, how you deliver value. That just works against you. Secondly, if you just try to talk about the product itself but don't provide a larger context, you're not giving people, you're not giving them really any framework, and it makes it difficult to understand what you're all about and why they should be interested in you. I'll give you a great example. A friend of mine works at a company and I won't mention the name of the company, but they combine two different categories kind of in an existing platform. So one of these is VoIP, Voice over Internet Protocol communication software, very established, known space. The other thing they do is they have these marketing automation functions that they add to their software to at least in my view very disparate types of software, but they combine them together. And so far, they haven't really given their buyers a context, a category for what this thing means. And so they're basically letting people to their own devices to understand and come up with their own conclusions about what that is. And that just puts a lot of work on your buyers when they have to think about who they should compare you to when they need to think about what department is this even for, or what products does this replace or not replace? That's generally too much work for people when they're trying to understand something new. And like you said, Kathleen, if you're not telling them what questions they should ask, then chances are they're just going to be too confused before they'll even really be interested in having a conversation with you. Kathleen: Yeah, and there's two other aspects to what you just said that I think are really interesting, which I'm beginning to appreciate more with the work that I'm doing. One is that human nature is such that people want to slot you into something that they already understand. They don't want to have to think outside the box. So when people hear about something new, that their natural inclination is to try and categorize it in with things that they already know. And that's a hard thing to battle because you are literally battling human nature. And the second thing is if you do allow yourself to be put into a category that already exists that maybe isn't really truly what you're doing and you are actually successful in selling your product, you will wind up having a lot of problems with churn once you do sell it because people are still going to be thinking that you are like that other thing that you're not actually like. And they're going to be looking for your product or your service or whatever it is to solve for them in the same way that other thing does, when in reality your thing does not solve those problems. So it's like you're setting yourself up for a very long horizon of failures that you might not see at the outset, but it's kind of a you're failing before you've even begun. John: Yeah, that's a great point. And yeah, people do... They tend to... The world is so complicated, and there's so many things that we have to deal with and try to understand that we use this rule of thumb of categorizing things. Sometimes we do it explicitly, like smartphones are a great example of a category we all know about and buy them and we know why they're different than a mobile phone. Sometimes we just do it implicitly. We don't necessarily have the language or the terms to describe that category, but we know that we try to group likes things together because it makes it easier to understand the world. Kathleen: Yeah or we use analogies. So many times, you hear things like, "Well, that's just the Uber of," and then they list a different industry. Or, "That's the Airbnb of something else." John: Yeah, that's right. Kathleen: And so we're constantly trying to put these things into comfortable mental frameworks, which I think is fascinating. So you mentioned there were three things. The first two, I think you covered. And then the third is really designing a new category. John: The third is designing a new category. That's right. That's right. When does category design make sense? Kathleen: So how do you know... I guess the first question is how do you know when that's the path you should be taking? John: That's a great question because I've heard from some people that they have this idea that every company should try to design a category, and that's really not the case. It applies to some companies. But for many other companies, like if you're developing a CRM, a better version of a CRM, don't try to build a new category around that. So yes, so the way you would look at that is there's no formula you can put into Excel and calculate and churn all this out, but it really comes down to does the thing that you've built, does it solve a problem that has not been solved before? Or does it do so in a way that the world isn't familiar with? So is there a new business model behind that? Is there a new delivery mechanism behind that? It really comes down to those two things. And maybe if you want to look at it at a more fundamental level, you could ask yourself do the existing categories that my market is familiar with, do they accurately capture the type of thing that I'm offering? If they do, then one of the reasons you may want to choose to carve out a niche in an existing category is that people are looking for established products in established categories. People are looking for marketing automation software, they're looking for smartphones, they're looking for video communications tools like Zoom, like we're using today. And so, if you say, "Hey, we have the right tool within this category for this specific market or for this specific need," that can be very powerful. And arbitrarily forcing yourself out of that category just because you like that idea of category design is going to work against you. Now, that being said, again to kind of flip it around, if you find that the categories and the language that are used to describe existing products your market is familiar with just don't capture what you're doing or they limit it in some way, then ultimately you need to find a way to break out from that and that's what the process of category design is all about. What does it take to create a new category? Kathleen: Now, one of the things that I've come to appreciate just the more I look at this is what a big lift creating a category is. As you said in the beginning, this isn't a little project, right? I would love it if you could just talk a little bit about sort of expectation setting. If somebody is listening to this and they're thinking this really sounds like it could make sense for me, from your experience and what you've seen and you've talked to people who've been involved in category design, how long does it take before you can really expect that the market will recognize a new category? John: Yeah. It's a pretty long-time horizon. And so I mentioned Mike Volpe at the beginning of the call and I'll mention him again and Kipp Bodnar, the following CMO of HubSpot mentioned the same thing I'm about to tell you. And they told me that when they first started talking about inbound marketing, it was like standing in the middle of a town square on a soapbox just shouting into the wind with nobody paying attention. And that was the case for two to three years before that phrase really started to work its way into the lexicon of marketers. Salesforce, they pioneered, not so much CRM but cloud-based software. And even today, they still talk about other applications to cloud-based software that's 20 years later. And another example might be... So at Terminus, they talk about the account-based marketing gospel. And maybe this kind of hints to the challenge of how difficult it is to build a category. Sangram used to be there, I think he was their head of marketing if I'm not mistaken. He's definitely a co-founder, but his role is chief evangelist. And so they recognize that to really get people to be aware of and to understand and use this terminology around account-based marketing, they've had to invest very heavily in evangelizing that market or that message out in the market. Kathleen: Yeah. The other story that I've always found interesting... I followed all the ones you just mentioned really closely. And then the other one that's been fascinating to me is Drift because they came on the scene. And if they're listening, they may take issue with what I'm about to say, but look. A big piece of what their product does is live chat, website live chat, and then they have chatbots. Well, those things have been around for a while. That was not anything new, but they were really smart and they coined it as conversational marketing and they really focused more on, not so much the how and what the technology does, as what it enables the business to do, and kind of wrapped a methodology around existing technology in a way that made it feel fresh and new. And it was pretty genius. And I feel like they actually moved really quickly by comparison to a lot of the other examples I've seen. So it's interesting to me why in some cases, businesses are able to gain traction faster than others. John: Yeah. I would have to think that a lot of it has to do with the culture and how quickly or rapidly that business has gone through change in the past. And the other thing we should probably discuss is just the timeline of everything that happens before you share your new category with the world. I was talking with... There's an interview I did with, let's see, Anna and Cassidy at a company called Narrative Science. And they expected just the category design process itself to take about six to nine months. This is before they released language out publicly. And at Skyfii, that was our experience as well. And for that situation, that company, I think they were founded in 2012 or 2013. So they were five, six years into the business and there had already been a lot of discussion around the space that they started in, which was Wi-Fi marketing or Wi-Fi analytics. And so anytime that you're going into a space where the culture already kind of thinks and has a mental model for what their business is, the process of reworking all of that and getting everyone on board, especially the leadership team and perhaps even investors, getting them on board with that new message in a new way of thinking about the business, it takes time. And I would argue it should take time. Because if you rush the process and you ask your team to start using maybe even radically different language about what you do, people need time to really think through that and maybe they need to push back or challenge you a little bit or ask questions or provide suggestions. There's just this change management process you have to go through. And if you rush through that, people are not going to feel like they're a part of that process. And then ultimately, that's going to undermine your efforts in years one, two, three and further as you're asking your team to help you share that message. And at Skyfii, Skyfii is publicly traded in the Australian market and so they have investors and they have a public... They're very thoughtful about the message they put out into the market. And so they really wanted to take the time to make sure that message was right and that it made sense. And so, yeah, it took us, I don't know exactly how many months, but yeah, around six to nine months to really start that discussion and then get to a point where we were comfortable with the category name and the underlying narrative to support it. Why category design needs to be a company-wide effort Kathleen: Yeah, and I think there's... To me, one of the most important things is consistency because you kind of said if everybody is not on board and everybody isn't speaking from the same playbook, all it takes is one or two people to diverge and talk about your thing and language and terms that puts it squarely back in with all of the other things out there that... And it destroys your effort. John: Yeah. Well, and this is probably a great segue into another really important point about category design, which is that it's not a marketing project. Sometimes, it can be spearheaded by marketing, and marketing will often do a lot of the legwork, but it's not something that's relegated or exclusive to marketing. It has to be something that that CEO is involved in. It affects the company vision and is affected by the company vision. They kind of play off of each other. It affects the product roadmap. It affects what the sales team says. It affects what you might tell investors. So if your CFO is in charge of investor relations, he or she, they have to be on board and educated on the message. That's another misconception I heard a few times and it was... Personally, I thought it was a marketing initiative when I first read about it. But the more I dove deep into it and the more people I talked to, I realized it's actually a bit more of a business initiative, more so than a marketing one. Kathleen: Yeah, that's a great point. Having that buy-in top to bottom, it's really important. John: Yeah. What's been your experience at Prevailion in kind of leading your team in that discussion? Kathleen: So it was interesting because I came in really excited to make this a category design play. And shortly after I came in, we hired a head of sales, who also had some experience with category design and saw that that was a really strong play for us. He and I had both read Play Bigger, and we just kept talking about it until we basically beat the rest of our leadership team down into buying copies of the book. They've all now read it. They're all super excited about it, and it's great because it's given us a common language and framework around which to talk about what it is we're doing. So we're still really early stage, but I think we have that excitement and that buy-in in principle at least is there. And now, we're at the stage where we have to figure out our plan. What does a category design strategy look like? Kathleen: So along those lines, let's talk a little bit about somebody who's listening and they think, "Yep, this makes sense for me. Okay, I'm going to set my expectations. I understand I need to get top to bottom buy-in." What are the elements that you've seen in your experience from the companies that you've studied that have done this that contribute to successful category design efforts. In other words, what would be a part of a company's plan if they were looking to move forward with this? John: Yeah. So I'll mention two things that come to mind. So one I touched on a moment ago, but it's making sure that the CEO and the leadership team are involved and to the extent that they feel like they have a stake in the success of the project. What I mean is it's not enough for them to say, "Sure, that sounds great. Category sounds great, Mr. or Mrs. CMO. Go for it. Let me know how it turns out." That's not sufficient for getting buy-in. So getting them to be a stakeholder and have a real level of participation, that's absolutely key. And there's an interview I did with Chris Orlob of Gong.io, where we talk about that in more depth. So if you want to link to that, I'm happy to- Kathleen: Yeah, that would be great. I would love that. John: Yeah. The second thing is category design, it's all about talking about a problem that you're solving and less about the product. And so one thing I always like to say is that problem... Let's see, so your solution, your product. Solutions don't exist without problems, right? And then problems don't exist without people. And so you have to go back and understand the people that you're trying to work with and serve, and understand the problem you're trying to solve and the language they use to describe that problem, and the context for which they're trying to solve that problem or maybe they're not even aware that it is a problem or they think it's unsolvable. The point is you have to really understand the problem first and use that to lead your messaging. If your category is all around, here's why this specific product is so great and it's called this category, you're kind of missing the point. When you look at the language and the marketing that companies like Drift, for example, do, 80% of it is on the problem. Drift likes to talk about how the buying process has changed. Buyers are not interested in waiting hours or days or weeks for someone to respond to them. They want a response now. And you even see that word, "now", used.  Kathleen: Yes. That word, that one word... I went to HYPERGROWTH. I think it was not this year, but the year before. I went this year too. John: Okay. Kathleen: The year before, their whole keynote at HYPERGROWTH was all about the one word, "now." And it was so powerful, the way they distilled that down I thought, really, really simple but effective. John: Yeah, yeah. And they've written a book around conversational marketing. If you've used Drift products, you can kind of see some tie-ins but it's really about the problem that they're trying to solve. And people smarter than me have said lots of times that if you can articulate that you understand the problem better than anyone else, then people will assume you have the best solution. You don't have to work so hard to talk about every single little feature or benefit that you offer. Showing that you understand the problem creates empathy with your audience, and then again, they'll assume that you have the best solution to address that problem. Kathleen: Yeah, that's interesting that you talk about that because I think that's a really easy mistake for marketers to make, which is to say that, especially when you talk about B2B technology, it's really easy to fall into the trap of talking a lot about what the product does, how the product works. And I think many times, that's facilitated or even encouraged sometimes by the customer asking, "What does the product do? How does it work?" John: Right. Kathleen: And yet, I think the challenge as a marketer is to try to really get ahead of that and take control of the conversation and steer it towards not only the problems as you say and really deeply understanding them, but the outcomes that come from the use of the products. There's problems, and then there are what is the outcome for the user? How does it make their life better? How does it change them for the better? If you think of those as two different poles, and in the middle, lies the product and all the stuff it does, if you can keep the conversation more at the periphery on those poles, then I think you can be really successful. But that's tough. John: No, I've never heard it described that way, but that's a really clear way of describing that. And it's funny you mention that because I was having the opposite experience just this week. I was there was looking for a new email client for my computer. And that's a pretty established category. There's a million email clients. And in that context, you don't need to talk about the problem of communicating with people. Kathleen: Right. John: You know what email is. You don't need to talk about the outcome so much. There were a few features I was looking for and I was trying to find a client that had those features. And so you can talk about that a little bit more upfront when the category is established and people know what the category is, what it isn't, what it's supposed to do. But to your point, Kathleen, if that category doesn't exist and you're really trying to sell a vision around solving a problem, emphasizing what the problem is and then emphasizing the outcomes are really what's necessary to get people interested in just having a discussion around this new idea. And then from there, they're probably going to ask, "Okay, this sounds really good. Tell me about that product itself. What does it actually do?" Then you're in a perfect position to go into those details because they're ready for it. And they get the larger idea. Kathleen: Yeah, and that's where I think the traditional framework of top, middle, and bottom of the funnel comes back into the discussion, right? When you do get towards that middle to bottom of funnel stage, you can get into the weeds of how it works. And I know in our case, for example, it might not even be the same person we're having the conversation with. Our ultimate buyer isn't going to ever care so much how it works. They're going to hand that part of the decision off to somebody on their team and say, "Validate this for me." And it's almost like we've talked about it. We just need a spec sheet, but that... It's kind of like when you're going to a conference and you get the convince your boss letter, but in reverse. We're selling to the boss and the boss needs a convince their engineer letter that they can just hand to them and say, "Here, take this. It's in your language. It'll answer all your questions." Right? To me, that's the steps that we need to go through, but if we get too stuck in the weeds of convincing the engineer early, we're never going to get to convince the boss. John: Yeah, that's right. That's right. Building your category design go-to-market plan Kathleen: Yeah. Well, have you seen... So there are those foundational elements of how you talk about what it is you're doing, how you talk about the category, how you begin to gain share of mind. And then there's the actual go to market. And I've seen a lot of information written. For example, in the book, Play Bigger, which we've mentioned a few times, which is kind of like the Bible for category creation and other places. They talk about the concept of a lightning strike, which is just really a big kind of splashy go to market. It could be an event. It could be some other, something else that really makes an impression on the market and gets it talking about your thing. What have you seen or have you seen anything that has worked really well as far as like quick, well, I don't know if quick is the right word, but very high impact kind of strategies for really making an impression on the market? John: That's a great question. I'm not sure that I've seen a ton of really great examples beyond the few that we've discussed. So back to HubSpot, I don't recall a big... They have their INBOUND event, right? I don't recall that having a huge kind of blow up the world moment at the time when that conference first came out, but they've certainly been consistent and they made it a very conscious decision not to call it the HubSpot User Conference or even put the word HubSpot in there. It was about inbound, something bigger than themselves. I've seen Terminus, they have focused on this idea of a community of people who are interested in account-based marketing. Sangram told me they started with a fairly small event, relatively small event. And they've kind of built it from there. But that's more of an ongoing exercise, I guess, an ongoing process. Drift has their HYPERGROWTH conference. They came out with a book called Conversational Marketing. That's probably the biggest kind of high profile thing they did that was explicitly around that category. I think one of the things around lightning strikes is that, at least the way they're described in the book, is that they feel like they could be appropriate for a VC-backed company, or maybe a publicly traded company who's launching a new category and wants to really make that big splash and can afford to do that. I would say if you're earlier on and you don't have millions to drop on a big event or a massive campaign of another nature, it seems like other companies can can be successful with more of a process-driven approach of who are we trying to get to care about this category? What are they interested in? Where do they spend their time? And how can we just have these conversations with them on a repeatable basis? Because, like we were talking about earlier, it's not like once you name your category, the whole world suddenly cares about it and there's all these... Gartner doesn't give you a ring and say, "Hey, I guess we're going to create a Magic Quadrant because we saw your lightning strike. That's good. This is so great." Everyone who I've talked to anyway, who's done it well, has had to dedicate consistent resources over time to really get people to understand it and think about it. Kathleen: Yeah. You're talking about something that strikes very close to home for me because I've looked at those examples too and I had an opportunity... I've interviewed Kipp Bodnar. I've interviewed Nikki Nixon, who was one of the first leaders of the FlipMyFunnel community for Terminus. I interviewed Dave Gerhardt at Drift. So I've had a little bit of an inside peek into some of those companies. We didn't talk about this topic specifically, but what did strike me about all of those conversations and all of those examples is, as you say, consistency but also not just consistency, volume. There's a difference between, "Hey, we're going to consistently blog once a week, and it's going to be a great blog," and that's just an example. All of these companies not only have been super consistent, but they have turned the volume dial way up in terms of the amount of content they're creating around their category. I think every one of them has written a book actually, because Brian Halligan and Dharmesh Shah wrote the book, Inbound Marketing. You mentioned the book that Drift wrote. Sangram has written a couple of books. I don't know if that's a requirement or it's just a coincidence, but I think it certainly has helped. But it's also a reflection of that turning up the volume. We're not just going to write a bunch of blogs and use this keyword on them. We're going to write the book on our topic and really own it. And to me, there's something to that. If you're going to do a category creation play, you don't necessarily have to have the biggest budget in the world. Maybe you're not going to throw a HYPERGROWTH type conference, which is a cool conference. But you are going to need to really be prepared to just saturate the market with content, flood people with educational content around what is that problem you're solving, why it matters, why it's new, and why the new approach is better than the old one. John: Yeah. And that comes down to having patience and the right time horizon. And like you were asking about earlier, if your expectation is that category design is something maybe you can do for a few months and then you can go about business as usual, that's a wrong time horizon. And it will take months or probably years for people to really get what you do and talk about it, independent of conversations with you. And you have to have the content to support that, whether that's an event or a blog or a book or a podcast. And I think you also have to make sure that your investors understand that vision. They understand that you want to create something big, you want to create a category that you can dominate and design to your favor. And then if you do that, five to 10 years from now, you will be in a very good position. But also understanding that the first few years will have a different trajectory than someone who's just really trying to scale growth right off the bat at a very high level. Kathleen: Yeah, I feel like you just brought the conversation perfectly full circle because we started talking about how important buy-in was, top to bottom. And you can think of top to bottom as like CEO to the bottom of the organization. But honestly, if you have investors, that's really the top. Your board has to be totally bought-in because you'll get a ton of pressure. I mean we do have investors. We just got a series A round, so I'm dealing with this right now. And we're very fortunate that we have a really bought-in board, but I completely agree with you. It's also fascinating, you mentioned earlier analysts. That's another thing. If you're working with the analysts, what are the expectations you should have there? Because I recently read a quote that was like, "Gartner will never create a new market if there's only one player in it." Right? Because what's in it for them to build a Magic Quadrant for one company? They're not going to do it. So by definition, if you truly, truly are creating a new category, your thing is new and different and not like anything else and you "don't have any competition" which is like the bad words to ever say... Because even if you don't have competition, you have perceived competition. There's nothing in it for an analyst to say, "Well, this is a new category because a lot of work to produce a Magic Quadrant or a Forrester Wave." They're not going to do it for one company. So that goes back again to the conversation around time horizon. So it's such an interesting play and not for everyone certainly. You mentioned a couple of really good examples from the marketing world, Drift, HubSpot, Terminus. Can you think of any examples from outside of the marketing technology world that are really great examples of category creation? So if somebody is listening and they want to kind of look out in the wild and see who's doing this well, who would you point to? Examples of category creators John: Yeah. Yeah, that's a great point. Once you understand what category design actually means, you start to see new categories all over the place. So I'll mention two. So in high school, Kathleen, I drove a minivan. It had wood siding, I hated it, and it was just the dorkiest car you could drive. But at the time, I didn't know- Kathleen: We have to come back and have a conversation about that in a minute. John: So at the time, I didn't know that minivans were actually representative of a new category in the market. And I can't remember when they first came out. I think it was maybe the mid-80s, and I mean there were these full-size work vans, but people didn't conceive of this van that you would use to haul your family around. It was a completely new category. And it continues to be... I've come full circle. We've got a minivan today, another one. And so anyway, that's kind of a great example. You see that in automotive all the time, so hybrid cars. The Prius was a great example of designing that category. Tesla now for electric cars, SUVs as well. So that's one. And then another one is, I was actually thinking about this on the way to work this morning, the way that Apple and Spotify have really created, I guess, a new category around how music is distributed, I think, is another interesting example. And I think it's a... The reason I bring it up is category design isn't so much about a specific name or a specific taxonomy or a word that Gartner has capitalized. It more has to do with the business model and the way people look at a space. So when Apple launched iTunes, they completely changed the way music was distributed from buying a full album to buying individual songs and to needing to have the physical copy of the media to having a digital copy you could take anywhere. And now, I would argue that maybe Apple or iTunes created that category. They are the first to do that. But I would also argue that it's really Spotify, I think, if I'm not mistaken, I think their user number is larger than Apple's for Apple Music, they're the ones who have actually designed the category. They're the ones who said, "This is what streaming music looks like. This is what you're supposed to pay. This is about how many artists or songs we're supposed to have available. This is how we're going to curate music to you." And that's a completely new way of using music or listening to music. I don't know what the official name for that category is. Maybe it's just called streaming music. It's not something I'm an expert on, but that was a very long answer to your question but those I think are two that come to mind for me. Kathleen: Yeah, I think you're absolutely right. I do feel like we're surrounded by category creation. And it's happening even faster than I think it used to because of the pace of technological change. We just don't necessarily recognize it as such. But when you have that framework through which to think about it, you do start to see it everywhere and it's really interesting to watch. And I think it's kind of like the whole frog that boiled in the water analogy, which is actually a terrible analogy when you really think about what you're talking about. But the notion that- John: Who's actually tried that by the way? Do you know anyone? Kathleen: No, God, I hope not. That's like, don't they say serial killers start by torturing animals? No, no, no. Do not boil any frogs. But the whole idea being it's happening to us. We are experiencing category creation. It's just that it's happening at a pace that we don't like see it. It's not like a yesterday it didn't exist, and today it does. That by the time the category has happened and has become commonplace, it just feels like it's been there all along kind of. It's really interesting. I think there's probably a whole psychological aspect to this that hasn't even been mined in a way that it could. Kathleen's two questions Kathleen: But all right, shifting gears because I could talk about category creation forever, but we don't have forever. Inbound marketing. We talked about really what the podcast is about, and I love talking about category creation as part of it. Because when you talked about consistency and HubSpot and Drift and Terminus, really they were all phenomenal examples of companies that really did inbound marketing well. So when you think about inbound marketing as it is today, is there a particular individual or company that you really think is killing it? John: I'm going to say that it's really like a style of inbound marketing that I think is starting to get a lot of attention and it's this idea of having an evangelist be a voice for the company. And the reason I think this is so interesting is because, like our world is, there's so many messages we get from brands today, both on the consumer side and on the B2B side, that I think people have a real... They started to see that you can have a brand say anything, right? It's a construct. But when you have a person who's a real human being talking about the vision and the values and what their brand represents and how it might be able to help, to me, that's a much more authentic way and it's just very relevant in the world today because I feel like people just crave more human-to-human interaction. So a three examples of that. We've mentioned a couple already, so Sangram and Terminus does that very well. Dave Gerhardt does that. He doesn't have the title of evangelist, but he's much more of the face of the company I think even than David Cancel or others. And then, Ethan Beute at BombBomb is doing that really well. Kathleen: Yeah. John: I know you had him on a previous episode, and yeah. I know there's others out there, but those are the three that come to mind. I see their content very regularly. They all do a different job. They have their own styles. They have their own voice, but they're very authentic. And I think they're adding a lot of value for the respective companies through what they do. Kathleen: I totally agree. Those are three great examples. And picking the right person or settling on the right person to fill that role is such a critical decision for the company. It has to be somebody that truly, deeply understands, as you said, the problem that the audience is experiencing, but that also can come across as charismatically and passionately believing in that shift that needs to occur to create that new category. So it's an interesting mix of skills that you look for when you try to find your evangelist. John: Right, right. So does this mean you're going to step up and be the evangelist at Prevailion? Kathleen: I don't know. We actually... I'm really lucky. And one of the reasons I joined the company is that we have this amazing team of really smart people, who are also very invested in participating in marketing. So our CEO is unbelievable. He could sell ice to the Eskimos, not that he would. That makes him sound like he's a smarmy sales guy. He is so smart and he really has been in the market a long time and knows it, and he's also incredibly well-spoken. So while I would love to get up and talk about it, I think I'm really lucky that I have an executive team that is full of people who could probably fill that role better than I could. John: And you know what? I don't think it's entirely an either or situation. Some of those companies I've mentioned, they have someone who's maybe has the largest following or the loudest voice, but there's others on the team who can contribute to that. And I think that's what's really exciting, is it's not just one person, but you can have a whole series of people on your team evangelize for the company. And I don't know about you, there's something about when I just see the people behind a product that I'm thinking about using. I feel so much more comfortable having that conversation and and exploring what they do than I would if I was just reading pure brand messages. Kathleen: Absolutely. It all comes down to trust, right? And if you feel like you can trust that person who is the chief spokesperson, somehow or another there's a halo effect from that that shines down on the brand. And it really saturates the brand with that feeling of trustworthiness, that makes you want to buy from them. John: Yeah, that's right. Kathleen: Yeah. I love it. Well, digital marketing is changing so quickly. This topic of category creation is so fascinating because conceptually it seems like something that will stand the test of time, but then how you implement it obviously will change over time. With everything changing so quickly, how do you personally stay up to date and stay educated on all things marketing-related? John: Yeah. For me, both listening to and hosting podcasts has been a big driver of my growth. And so conversations like this one with you are really helpful because you and I could swap ideas. The episodes I've done... So I co-host a series on the B2B Growth show around category creation. I also did a series on FlipMyFunnel. That's given me the chance to talk to people who have done more category design work than I have and learn from them in the process. And for me, that's been so much more valuable than anything I could read or stumble across in a newsletter, not that those things aren't valuable. But having one-to-one access to experts, there's few things that are... I'm not sure if anything is going to beat that. Some of those conversations have led to ongoing relationships, where I've been able to ask questions and dive deeper into other topics. And so that's where I found the most valuable use of time, is just having conversations. I love to read, love to listen to podcasts, but anytime I could just talk to people and listen to them and then talk through my own ideas, man, I'd do that every day if I could. Kathleen: Amen. I just filmed a LinkedIn video about this, about how I learn. And the number one way I learn is through hosting this podcast, which when I say that to people, I know that that's not something that's going to be feasible for everyone. Let me just spin up a podcast so that I can learn. But it is the most amazing vehicle because you get to meet such incredible people like yourself, pick their brains, really get into detail that you can't get into in other ways. And it's amazing how much I take away from it. Second for me is I love to listen to Audible business books on 2X speed as I do my commute. John: What are you listening to right now? Kathleen: I am finishing Crossing the Chasm. And then before that, it was Play Bigger, From Impossible to Inevitable, and I come back. I'll listen multiple times to books because I feel like you absorb more the second time. John: Right. Kathleen: So yeah, lots of good ones. There's never too many books to read or never too few books, I should say. I always have more. John: Right, no shortage of content, yeah. How to connect with John Kathleen: Thank you. That's what I was trying to say. Well, if somebody has questions about category design and they want to reach out, learn more about what you're doing, or ask you a question, what's the best way for them to get in touch? John: Sure. So you could email me at John@FlagandFrontier.com. So that's J-O-H-N@FlagandFrontier.com. You can also just put in John.Marketing in your browser, and it'll bring up a really simple page with just my contact info. Sometimes that's easier to remember. Kathleen: So smart. That's great. I love that. John: I can't believe no one bought that domain, but it was there so why not? Kathleen: Genius. John: It's easier than spelling my last name. And then you can find me on LinkedIn as well. I won't attempt to spell my name here, but if you want to link to it in your episode- Kathleen: I'll put that in the show notes, absolutely. John: Yeah. You know what to do next... Kathleen: Great. Well, I have really enjoyed this. I've learned so much. I feel like I probably could have made this podcast three hours long, but nobody wants to listen for that long. If you're listening and you liked what you heard or you learned something new, I would really appreciate it if you would take a minute, go to Apple podcasts, and leave the podcast a five-star review. That is how other people discover us, and that is how we get in front of a bigger audience. So take a minute and do that. And if you know somebody else who's doing kick-ass inbound marketing work, tweet me at WorkMommyWork because I would love to interview them. Thank you so much, John. This has been fun. John: Yeah, my pleasure, Kathleen. And hopefully, we can have another conversation later on as you go further into your own category design process. Kathleen: Yes, about that and also about the minivan that you drove in high school. John: All right, sounds good.

In today's episode, we hear from Gary Burge. Gary is a professor of New Testament in the Department of Biblical and Theological Studies at Wheaton College and Graduate School, Wheaton, Illinois. Gary has authored a number of books, including Who Are God's People in the Middle East? What Christians Are Not Being Told About Israel and the Palestinians; and the John and Letters of John in the NIV Application Commentary series. Gary specializes in the Middle East, its churches, and its history in the Hellenistic period.In this lecture, Gary discusses the “Beloved” gospel of John as an accessible and satisfying testament to the life of Jesus Christ. Gary addresses the four questions commonly asked about the book of John: Who wrote the gospel? Who is the audience? What is the purpose of the gospel? and What is the relationship between historical reporting and theology inside of this gospel? Burge encourages us to see the gospel of John in its literary form and to see a story within a story and to take each chapter in its context in order to accurately interpret it. If you like what you hear, visit our website at MasterLectures.ZondervanAcademic.com, where you can watch more of Gary's lectures on John, along with thousands of other lectures on the Bible and theology. Master Lectures is produced by Narrativo 

Join us today as we continue a series of studies through the Book of Revelation with Elder Wiley Flanagan. This episode begins with chapter 1 and covers verses 1-2. "The Revelation of Jesus Christ, which God gave unto him, to shew unto his servants things which must shortly come to pass; and he sent and signified it by his angel unto his servant John: Who bare record of the word of God, and of the testimony of Jesus Christ, and of all things that he saw." --- Support this podcast: https://anchor.fm/tofaithfulmen/support

AB talk, FALCONS talk and preview vs eagles, College talk with Uuwop. “I’m OUT” w/John“Who you got, B” #WEHERE

Cassie's talking about some kick-ass country songs including: Jimmie Allen "Best Shot" Lena Stone "Can't Think Straight" Dan + Shay "Lipstick" Kelleigh Bannen "John Who" and "Happy Birthday" Angie Keilhauer "Something Different" James Dupre "Hurt Good"

Episode 19 - "Life in Plastic" Despite what you might have heard, our life in plastic is less than fantastic. Plastic is everywhere and enables our modern standard of living, but it turns out that this comes at a cost. Recent discoveries have found plastic in the oceans, in our soil, in the food we eat, and even the air we breathe. The health and environmental effects of all this plastic are just beginning to be understood - and it's not looking good.Join us this week as explore the world of plastics and microplastics and speak with environmental attorney John Parker about this growing threat. Chapters 4:48 Where Does it All Go? 5:11 Great Pacific Garbage Patch 6:12 What are Microplastics 7:23 Where do Microplastics Come From? 12:04 What Are the Environmental and Health Implications? 12:30 In our Water? 15:04 In our Bodies 15:59 Marine Food Chain Impacts 18:02 We Breathe Plastic? 18:54 Affects of Plastic on Health and Environment 23:43 Chemicals In Our World 28:53 Externalities and Pofitibility 36:09 There is no Profit? 43:04 Local Politics and Business 43:15 Ban on Bans 44:01 John 44:42 JOHN: Experience 45:29 JOHN: Why is it Hard to Get Clean Water? 46:12 JOHN: New York Doing Enough? 47:31 JOHN: Proactive or Reactive? 49:38 JOHN: Where Does Responsibility Lie? 52:16 JOHN: Importance of Awareness 54:04 JOHN: Who is Leading Awareness? 55:33 JOHN: Groups Doing Good 57:09 What Can We Do? 1:03:20 Gavin A full transcript is available as well as detailed links and sources (plus credits and more) on our website ashesashes.org.Find more information along with relevant news and links on your favorite social network @ashesashescast.CC BY-SA 4.0

If there's anything we love at High Five: The Podcast, it's long walks on the beach, a warm tray of Bagel Bites right out of the oven, and Denzel Washington. Once we get started talking about D-Wash (that's what we call him because we're on a better-than-first-name-basis), it's hard to stop. On this very special episode, Q and J break down the Top 5 Denzel Washington movies, which is a difficult task, seeing as how he's starred in over 40 movies (and he's great in all of them). It's almost as difficult as turning down a warm plate of Bagel Bites right out of the oven. Whether Denzel is revenging on fire, leading a cultural revolution, corrupting a police rookie, or holding up a hospital in a heart-heist, he's a perfect specimen and we're lucky to have him, nearly as lucky as someone with a warm plate of Bagel Bites right out of the oven. It's a long road when talking Denzel, with a lot of mo' better blues, so we listen to some second favorite sponsors along the way. Also, in an effort to grease the wheels for our dream three-person date where we take Denzel out for drinks at Le Bain at The Standard and then back to our place for some warm Bagel Bites right out of the oven, we play the inaugural round of John Who, the world-famous Denzel Washington quiz game. So, it's time to wear your hearts on your sleeves and join us for this Denzel retrospective.

Episode 140 “Dragon Team?” 0:15 We’re live! Derick talks about the new macbook pro, but might be leaning toward the new Microsoft surface. John thinks Microsoft bought out apple for new ideas.  2:45 EntreProgrammers talk about how your keyboard will get jack now by the new virtual bar on the new macbook pro.  Derick has issues with the new power supply for the new macbook pro.He mentions that he has tons  of chargers for the older macbooks.  6:00 Josh says he was excited about the release of the air pods, but they keep pushing off the release date. 8:00 John says he has t-shirts designed for Simple Programmer! John mentions that he also updated his podcast list.  John thinks his t shirts will sell fast.  Josh cracks jokes about John wearing small shirts to show off his muscles. John talks about the process of the podcast lists.  16:00 John talks about having issues with Zaxaa and missing out on about 500 sales. Josh talks about  all the issues with shopping cart software.  John talks about complaining to the Zaxaa company about losing money and not fixing their software.  22:00 Derick says he got 9 new subscribers since the pricing change at the beginning of October. Derick is getting a 1.7 conversion rate. Also Derick is talking about re-emphasizing the bundle sales.  27:00 Josh thinks that Derick’s business will being growing considering the new information and pricing. John says that he should be able to keep up because of the new messaging on the Watch Me Code website. Derick talks about his client work and getting board with the projects. 30:00 Derick talks about doing client work and maybe an overnight upgrade job. John says to ask these questions by mirroring his client. John says that it should only be looked at as a job that pays the hours worked, and not to care to much at it.   38:00 Derick says 11 people have signed up for the mastermind group. Derick talks about possibly using Slack group channels to help communication between the members. John says they need to review all the applications to weed out all the psychopaths. Derick talks about his snooping tactics on applications.  42:00 John talks about deciding how to divide up the mastermind groups. Josh talks about doing a 24 hour challenge as apart of team building.  John explains his idea of how all the podcasts under EntreProgrammers will function.  48:00 The EntreProgrammers  talk about creating a standard procedure or code of conduct for each group incase things arise. 55:00 John says he is excite about creating a EntreProgarmmers movement! Thoughts for the Week! Derick - Understand pricing structure. John - Who you are on your worst day, is who you are.  Josh - Very rarely are there silver bullets.    

Who is the elect lady in 2 John? Who is the apostle John talking about in 2 John verse 1?

John Ramirez was ranked the third highest devil worshiper in New York. He received his orders directly from Satan himself. But what was strong enough to rescue John? Who had enough light to shine into his darkness? There is only one answer.