Podcasts about Petzl

Průmyslová výroba v Německu loni meziročně poklesla o 4,5 procenta, což se výrazně promítá i do situace v českém průmyslu. Jedny z největších dopadů jsou patrné v automobilovém sektoru, který je klíčovým odvětvím nejen v Německu, ale také v Česku.„Situace pro průmysl v Evropě je celkově složitá. Pokud sečteme loni oznámená propouštění, bavíme se o přibližně 55 tisících pracovních míst, která v Evropě zaniknou. Z toho 20 tisíc jen v Německu,“ uvedl v pořadu Agenda SZ Byznys výkonný ředitel Sdružení automobilového průmyslu Zdeněk Petzl.Agenda. Rozhovory s top lídry českého byznysu, zakladateli firem, odborníky. Čtvrthodinka o byznysu z první ruky.Každý všední den na SZ Byznys a ve všech podcastových aplikacích.Odebírejte na Podcasty.cz, Apple Podcasts nebo Spotify.

En 2025, pourquoi est-ce si fondamental de jouer la complémentarité entre le owned media et le earned media ? A quoi servent les mentions dans la presse ? Dans cet épisode, découvrez comment la complémentarité entre Owned Media et Earned Media peut transformer une stratégie digitale en succès. Nous explorons un cas client concret dans le domaine des piscines, où l'alliance entre contenus maîtrisés et visibilité presse a permis de positionner la marque comme leader sur son marché.En parallèle, nous vous présentons l'exemple inspirant de Petzl, une marque emblématique qui illustre parfaitement l'importance d'un récit de marque bien structuré et d'une stratégie médias cohérente.L'Agence WAM est spécialisée dans le développement de l'autorité digitale des marques à travers une approche intégrée du SEO, du brand content, des relations presse (RP) et de la data. Grâce à une expertise complète et une vision globale du marketing digital, nous accompagnons nos clients pour maximiser leur visibilité naturelle sur les moteurs de recherche, renforcer leur notoriété et optimiser leurs stratégies d'acquisition.--Tout savoir sur l'Agence WAM : https://agence-wam.fr/Nos études de cas : https://agence-wam.fr/references/Nous contacter : https://agence-wam.fr/contact/Suivre toutes nos actualités : https://www.linkedin.com/company/agence-wamHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Now we have the next Last Place & Proud of It guest, where we celebrate the awesome runners who have come last at races and challenges. Today we welcome the incredible, the unstoppable Andy Dewar from Shipley, West Yorkshire who holds the SKT (Slowest Known Time) for no less than two epic challenges, the Wild Peak Half Round and the Petzl Lunar Round, which is what we will be grilling him about today. Originally on YouTube here https://youtube.com/live/j0qqwH5v9x0The Petzl Lunar Round is a 40km challenge with 2,900m of ascent over 13 Lake District summits, starting and finishing from the Climbers' Shop in Ambleside, between sunset and sunrise - within the hours of darkness. Fancy setting a new SKT? Find out more here! https://thelunarround.com/ Andy's Lunar Round Strava link - https://www.strava.com/activities/10282257951Andy's post Lunar Round instagram post - https://www.instagram.com/p/C0HWl-vMSXz/Time and date moonlight app https://www.timeanddate.com/astronomy/moon/light.htmlProper good mountain weather forecasts https://www.mwis.org.uk/This broadcast and podcast is sponsored by Naak sports nutrition, I've tried their energy gels now and I really rate them - and that's coming from someone who usually can't stand gels! Try them out with my code WILDGINGERRUNNING at https://uk.naak.com/ for a 15% discount!My book, The Ultimate Trail Running Handbook https://amzn.to/3jgKvTyMy NEW book, The Ultimate Ultra Running Handbook https://amzn.to/3AyX6NEPlease like and subscribe here on YouTube https://linktr.ee/ClaireWGRFollow me on Instagram https://www.instagram.com/wildgingerrunning/Support me on Patreon https://www.patreon.com/WildGingerRunningMeet me at Nene Valley trail races https://nenevalleyraces.wordpress.com/ Fancy a show without ads? Subscribe! https://plus.acast.com/s/wildgingerrunning. Hosted on Acast. See acast.com/privacy for more information.

Elite climbers Babsi Zangerl and Jacopo Larcher sit down at iconic Miguel's Pizza for a live Rocktoberfest interview that covers: - Working up to the hardest trad climbs in the world - Finding flexible work to accommodate climbing goals - Enjoying sucking at new things - Setting for IFSC comps and whether that style translates to rock - Embracing a beginner mindset (even when you're a pro) - Getting injured and discovering whole new worlds of climbing - Tips on how to become a sponsored climber  - How to get through fear of falling or being on sketchy terrain   Bonus Eps and Full Videos (FREE TRIAL!): patreon.com/thestruggleclimbingshow - If you climb at the Red and appreciate the work that the RRGCC is doing to keep our crags clean, safe, and accessible... would you please consider joining as a member? Thanks for the support!    BIG THANKS TO THE AMAZING SPONSORS WHO DONATED THEIR RAD STUFF TO RAISE FUNDS FOR THE RRGCC (AND MAKE A FEW LUCKY WINNERS PSYCHED): SCARPA: Whether you're a climber, trail runner, skier, or hiker, SCARPA offers an array of adventure footwear for the adventure seeker in you. with a commitment to sustainability. Shop the whole collection at SCARPA.com. SCARPA, No Place Too Far. MAXIM: The best ropes in the game! Ultra-light, ultra-reliable, and ultra-durable. Check out the Airliner (my favorite) and all their ropes at your local gear shop and on the MAXIM site.  Petzl SPIRIT: Customize your set of SPIRIT quickdraws with your favorite colors! Excellent weight-to-performance ratio and designed to be easily clipped even when you're cruxing out. Build your dream set over at Petzl.com  Rhino Skin Solutions: Perform, Cleanse, Repair… repeat! The absolute best skin care products crafted specifically for climbers, whether you're pulling hard indoors or out. Use code STRUGGLE to score a whopping 20% off your purchase! Boulder Bears: Taste like candy, kick like coffee! Each caffeinated gummy bear contains collagen and 20mg of caffeine so you can take care of your tendons while dialing in the perfect level of boost and focus for your sesh. Plus, they're crazy delicious. Score a free travel pack plus 15% off using code STRUGGLE    And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals - Follow along on Instagram @thestruggleclimbingshow and YouTube /@thestruggleclimbingshow - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - This show is produced and hosted by Ryan Devlin, and edited by Glen Walker. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! I hope your training and climbing are going great.  - And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much!   

Elite climber Alex Puccio shares her struggles and breakthroughs in Training, Nutrition, Tactics, and Mental Game - Bonus Eps and Full Videos (FREE TRIAL!): patreon.com/thestruggleclimbingshow - CHAPTERS: Struggle: (0:07:14) Training: (0:16:47) Nutrition: (0:39:52) Tactics: (0:52:51) Mental Game: (1:07:48) - BIG THANKS TO THE AMAZING SPONSORS OF THE STRUGGLE WHO LOVE ROCK CLIMBING AS MUCH AS YOU DO: PhysiVantage: the official climbing-nutrition sponsor of The Struggle. Use code STRUGGLE15 at checkout for 15% off your full-priced nutrition order. SCARPA: Whether you're a climber, trail runner, skier, or hiker, SCARPA offers an array of adventure footwear for the adventure seeker in you. with a commitment to sustainability. Shop the whole collection at SCARPA.com. SCARPA, No Place Too Far. Petzl SPIRIT: Customize your set of SPIRIT quickdraws with your favorite colors! Excellent weight-to-performance ratio and designed to be easily clipped even when you're cruxing out. Build your dream set over at Petzl.com  And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals   Grab your tickets to ROCKTOBERFEST and come say hi as I interview Babsi and Jacopo at Miguel's on Oct 9, and premier my film, 'Struggling with Alex Honnold' on Oct 11! - Follow along on Instagram @thestruggleclimbingshow and YouTube /@thestruggleclimbingshow - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - This show is produced and hosted by Ryan Devlin, and edited by Glen Walker. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! I hope your training and climbing are going great.  - And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much!   

Hey girls! We're coming to you live from Bali with our beautiful friend Isabelle Petzl-Duncan. We talk with Isabelle about her relationship with Mitch O'Leary, navigating a long distance relationship, moving interstate and experiencing her house being broken into only a week after moving in. We love you Isabelle and hope all of you girls enjoy our chat xxxSee omnystudio.com/listener for privacy information.

Climbing Coach Zachary Laschober joins to discuss: Sports-specific versus non-sport-specific finger training Limitations of the "standard" 20mm flat edge Hand and finger physiology for optimal performance and recovery Evolution of training implements featuring an "unlevel" or "natural" design Isometric yielding (resisting) vs overcoming (curling) training methods Detailed protocols for developing maximum strength and endurance in fingers Applying finger strength to rock and plastic - If you want to grab yourself a training implement from Specialized Masochism, Zachary is hooking up Struggle listeners with 10% off using code STRUGGLE at thestruggleclimbingshow.com/specialized - Bonus Eps and Full Videos (FREE TRIAL!): patreon.com/thestruggleclimbingshow - BIG THANKS TO THE AMAZING SPONSORS OF THE STRUGGLE WHO LOVE ROCK CLIMBING AS MUCH AS YOU DO: Crimpd: The absolute best tool for self-coached climbers to stay on track with training. Visit Crimpd to download the app for FREE and take your training to the next level. Petzl SPIRIT: Customize your set of SPIRIT quickdraws with your favorite colors! Excellent weight-to-performance ratio and designed to be easily clipped even when you're cruxing out. Build your dream set over at Petzl.com    And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals - Follow along on Instagram and YouTube: @thestruggleclimbingshow and @specializedmasochism - This show is produced and hosted by Ryan Devlin, and edited by Glen Walker. The Struggle is carbon-neutral in partnership with The Honnold Foundation and is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! Let's get out there and try hard.  And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much!   

Čína se chce kvůli předběžným clům na elektromobily dováženým do Evropské unie obrátit na světovou obchodní organizaci. Evropská komise opatření nedávno schválila jako reakci na to, že podle ní Peking své výrobce dotuje. „Problém čínské výroby je v masovosti,“ vysvětluje Zdeněk Petzl ze Sdružení automobilového průmyslu. „Technologický pokrok v oblasti elektromobility začíná přicházet z Číny,“ doplňuje ekonom a propagátor elektromobility Jan Staněk.

Čína se chce kvůli předběžným clům na elektromobily dováženým do Evropské unie obrátit na světovou obchodní organizaci. Evropská komise opatření nedávno schválila jako reakci na to, že podle ní Peking své výrobce dotuje. „Problém čínské výroby je v masovosti,“ vysvětluje Zdeněk Petzl ze Sdružení automobilového průmyslu. „Technologický pokrok v oblasti elektromobility začíná přicházet z Číny,“ doplňuje ekonom a propagátor elektromobility Jan Staněk.Všechny díly podcastu Pro a proti můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

This week we take a dive into some of the uses that Petzl say you can use a Grillion for. Big question is, can you hoist on it? If you like what we do here you can buy me a coffee. https://www.buymeacoffee.com/RATTAC

Elite climber Carlo Traversi shares his struggles and breakthroughs in Training, Nutrition, Tactics, and Mental Game - Bonus Eps and Full Videos (FREE TRIAL!): patreon.com/thestruggleclimbingshow - CHAPTERS: Struggle: 0:15:16 Training: 0:25:58 Nutrition: 0:44:50 Tactics: 0:55:32 Mental Game: 1:16:54 Purpose: 1:29:47 - BIG THANKS TO THE AMAZING SPONSORS OF THE STRUGGLE WHO LOVE ROCK CLIMBING AS MUCH AS YOU DO: Petzl: Check out the new NEOX belay device at your local gear shop, and learn more at Petzl.com SCARPA: Whether you're a climber, trail runner, skier, or hiker, SCARPA offers an array of adventure footwear for the adventure seeker in you. with a commitment to sustainability. Shop the whole collection at SCARPA.com. SCARPA, No Place Too Far. Boulder Bears: Taste like candy, kick like coffee! Each caffeinated gummy bear contains collagen and 20mg of caffeine so you can take care of your tendons while dialing in the perfect level of boost and focus for your sesh. Plus, they're crazy delicious. Score a free travel pack plus 15% off using code STRUGGLE! Crimpd: The absolute best tool for self-coached climbers to stay on track with training. Visit Crimpd to download the app for FREE and take your training to the next level And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals - Follow along on Instagram @thestruggleclimbingshow and YouTube /@thestruggleclimbingshow - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - This show is produced and hosted by Ryan Devlin, and edited by Glen Walker. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! I hope your training and climbing are going great.  - And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much!   

Ofenziva čínských automobilek je nepřehlédnutelná. Evropská komise dospěla k názoru, že je potřeba dát prostor evropským výrobcům, aby nabrali dech pro boj s konkurencí, takže navrhuje zavedení cel přesahujících 38 procent. Jde o správný krok v rámci boje s nekalou konkurencí, anebo nebezpečný počin, který může podnítit obchodní válku? V Pro a proti diskutují výkonný ředitel Sdružení automobilového průmyslu Zdeněk Petzl a europoslanec KDU-ČSL Tomáš Zdechovský.

Ofenziva čínských automobilek je nepřehlédnutelná. Evropská komise dospěla k názoru, že je potřeba dát prostor evropským výrobcům, aby nabrali dech pro boj s konkurencí, takže navrhuje zavedení cel přesahujících 38 procent. Jde o správný krok v rámci boje s nekalou konkurencí, anebo nebezpečný počin, který může podnítit obchodní válku? V Pro a proti diskutují výkonný ředitel Sdružení automobilového průmyslu Zdeněk Petzl a europoslanec KDU-ČSL Tomáš Zdechovský.Všechny díly podcastu Pro a proti můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Send us a Text Message.Dave Burleson is one of the top agents for professional climbers. He represents athletes like Sean Bailey, Nathaniel Coleman, Nina Williams, Jesse Grupper… the list goes on, but all of them have been on the podcast so we put them here first! Before being an agent, Dave worked at the iconic brands Petzl and The North Face as an athlete coordinator / manager. So that means Dave has been on both sides of the table, representing brands who sponsor athletes and now representing the athletes themselves. Dave shares with us the REAL side of what it takes to be a pro, what pro's actually earn, and the tips on how to become a professional climber.  He has also been involved in producing famous films like Alphane, Defying Gravity, and Tropical Lines. He's been involved with too many to list, so we just picked some recent ones! If it has to do with TNF and Mellow, it's a good guess that Dave had a hand in it. Support the Show.Support us on Patreon: HEREVisit our podcast page: HERESign-up with one of our coaches: HEREFollow us on Instagram: HERE

Elite climber Beth Rodden shares her struggles and breakthroughs in Training, Nutrition, Tactics, and Mental Game - Bonus Eps and Full Videos (FREE TRIAL!): patreon.com/thestruggleclimbingshow - CHAPTERS: Struggle: 0:27:51 Training: 0:31:41 Nutrition: 0:38:43 Tactics: 0:48:44 Mental Game: 0:55:07 Purpose: 1:16:35 - BIG THANKS TO THE AMAZING SPONSORS OF THE STRUGGLE WHO LOVE ROCK CLIMBING AS MUCH AS YOU DO: Arc'teryx Climb Academy: Set against the stunning backdrop of Squamish, BC, this is your place to level up your climbing and have an unforgettable time - no matter your skill level. From clinics taught by top athletes to film premieres and live music, it's 3 days of inspiration, education, and community. Clinics go on sale May 9th! ShayrdAir: Join Jonathan Siegrist and Shaina Savoy's mentorship program and enjoy a masterclass, zoom courses, in-person clinics, and a climbing trip with Jonathan and Shaina! Use code STRUGGLE for $300 off. SCARPA: Whether you're a climber, trail runner, skier, or hiker, SCARPA offers an array of adventure footwear for the adventure seeker in you. with a commitment to sustainability. Shop the whole collection at SCARPA.com. SCARPA, No Place Too Far. Petzl: The best and most reliable helmets, harnesses, draws, and gear that'll help you to Access the Inaccessible. Find Petzl at your local gear shop, and learn more at Petzl.com   And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals - Follow along on Instagram @thestruggleclimbingshow and YouTube /@thestruggleclimbingshow - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! I hope your training and climbing are going great.  - And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much!   

This week we have a look at the new Edelrid Fuse and compare it to the Petzl ASAP.It has been a long time coming, but has another manufacture designed an auto following back up device that works better than the ASAP?Have a listen for a side-by-side comparison, and if you have used them both, let us know which one you prefer.

La fiesta más grande del trail del país está a nada de arrancar. Las emociones vuelan por los cielos. Los nervios ya no nos dejan dormir. Todo está centrado en esta fiesta que hace de Baños el epicentro nacional del trail running.

Elite climber Anna Hazelnutt shares her struggles and breakthroughs in Training, Nutrition, Tactics, and Mental Game - Bonus Eps and Full Videos (FREE TRIAL!): patreon.com/thestruggleclimbingshow - CHAPTERS: Struggle: 0:09:39 Training: 0:19:54 Nutrition: 0:37:50 Tactics: 0:46:28 Mental Game: 0:58:06 Purpose: 1:17:50 - BIG THANKS TO THE AMAZING SPONSORS OF THE STRUGGLE WHO LOVE ROCK CLIMBING AS MUCH AS YOU DO: Petzl: The best and most reliable helmets, harnesses, draws, and gear that'll help you to Access the Inaccessible. Find Petzl at your local gear shop, and learn more at Petzl.com ForceBoard: A better way to train fingers. Portable, accurate, and created to train finger strength and endurance exactly how YOU need it. Score 10% off and support the show by using code STRUGGLE at checkout. PhysiVantage: the official climbing-nutrition sponsor of The Struggle. Use code STRUGGLE15 at checkout for 15% off your full-priced nutrition order. And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals - Follow along on Instagram @thestruggleclimbingshow and YouTube /@thestruggleclimbingshow - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! I hope your training and climbing are going great.  And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much!   

Host Victoria Guido interviews Dustin Butcher, CEO and Co-Founder of MADE TECH, a company revolutionizing the performance apparel industry through custom and made-to-measure automation technology. Dustin shares his journey from working in the outdoor industry and running a creative agency to founding MADE TECH. The company's mission is to provide performance apparel that perfectly fits the wearer's body, addressing a common issue where standard sizes fail to accommodate individual body shapes and sizes, particularly in sports where fit and movement are crucial. Dustin discusses the inspiration behind MADE TECH, which stemmed from personal experiences with ill-fitting outdoor apparel during activities like ski touring. He highlights the company's focus on inclusivity, allowing for 100% size inclusivity and addressing the needs of a broad spectrum of body shapes and sizes. This initiative caters to individuals who traditionally struggle to find performance gear that fits and opens the door for brands to offer more inclusive product lines. Dustin's background in the outdoor industry and encounters with the limitations of standard sizing in apparel led to the development of a technology-driven solution that customizes clothing to the individual's measurements, enhancing performance and comfort. The conversation also touches on the industry's broader implications of custom and made-to-measure apparel, including sustainability and waste reduction. Dustin elaborates on MADE TECH's business model, which initially targeted direct-to-consumer sales but has pivoted towards partnering with established brands to offer custom-fit options. This strategic shift aims to leverage brand trust and reach a wider audience, promoting inclusivity and personalization in the performance apparel market. MADE TECH (https://www.made-custom.com/) Follow MADE TECH on LinkedIn (https://www.linkedin.com/company/made-tech/). Follow Dustin Butcher on LinkedIn (https://www.linkedin.com/in/dustin-butcher/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript:  VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Dustin Butcher, CEO and Co-Founder of MADE TECH, powering the future of performance apparel with custom and made-to-measure automation. Dustin, thank you for joining me. DUSTIN: Oh, thank you so much for having me, and I'm excited to be here. VICTORIA: Wonderful. Yeah. So, why don't you just introduce yourself a little bit more and tell me about your background? DUSTIN: Yeah, of course. So, as you mentioned, I'm one of the co-founders of MADE. We have built technology that enables the automation of custom and made-to-measure performance apparel. So, similar to how you could, like, you know, go online and design a custom suit or something like that and get it made to fit your body, we do that for performance apparel so that the product that really matters if it fits you properly and that sort of thing, and, you know, so that might be outdoor apparel, motocross, yoga. Whatever sport it is that you're into that, you need your apparel to move with you; that's what we fuel. And so, we're working with a bunch of different brands in that space to do that. My background, I came from the outdoor industry; always been in the outdoor industry since I was able to hold a job, originally just at ski resorts and stuff as a lifty and as a waiter, and all those types of classic, you know, teenage jobs. And then I worked in-house at a bunch of outdoor companies, Voilé, a little backcountry ski company here in Salt Lake, and then Black Diamond, and Gregory Packs, and Petzl, and kind of worked around the industry a bit. And then for the last 12 years, I ran a creative agency, specifically in the outdoor industry, working with a lot of those same brands and other brands in kind of communicating their value to the outdoor customer. And so, and then we kind of rolled into MADE, had this idea, connected with my co-founders, and really built it from there. VICTORIA: I love hearing about people building careers in the outdoor industry, something really close to me personally. I also got my first few jobs from rock climbing and having competed as a young adult and then walking up to businesses and saying, "Hey, you have a climbing wall. Like, you should hire me, and I'll run your climbing wall." And they're like, "Okay." [laughs] So, it just, like, brings you so much confidence and such a great community to be a part of. And so, you're talking about creating clothes that move with you. Can you tell me a time when you were doing something, some kind of performance sport activity, and you were like, "Wow, whatever I'm wearing does not fit me. This is really affecting my performance and my ability to do this sport"? DUSTIN: Yeah, I probably have too many of these stories. And what's interesting about that is I'm a pretty traditionally medium guy. I'm 5'11. I'm 170 pounds. Like, I should generally fit into mediums, but I'm just in that weird spot where I always kind of feel like, am I a medium or a large in this? My torso is a bit long. So, my primary sport is ski touring, like, backcountry skiing. That's what I love to do. That's where I spend my time and my focus and a lot of that kind of stuff. So, I've had lots of experiences where I might be climbing up a [inaudible 03:08], and my jacket comes up a bit on my lower back and exposes my lower back, and it's cold. And so, then I got into defaulting where I wear, like, one-piece base layers, so I can never expose my skin directly. But it's like, the ultimate solution really was to have properly fitting stuff. The original concept for MADE came from I was out on a ski tour with some friends, and I was wearing a pair of pants, some soft shell pants that I loved the fit of. But the feature set wasn't there, and they were, like, Alpine climbing pants. They're not even designed for ski touring. They didn't fit over my ski boot. They looked a little bit silly, but I loved the fit, like, in the leg. And they didn't have like, you know, a beacon pocket and those types of things that I would want. But I do have this other pair of ski touring soft shell pants that I wear most of the time that fit terribly but have all the features that I want. And it was like, ah, man, I wish I could, like, determine exactly what I need as a skier and then, you know, would have the confidence that it was going to fit me perfectly, that sort of thing. And that's really where it kind of started. It was a very selfish, like, how can I get the thing that I want? You know, I connected with my co-founders, both of whom came from Arc'teryx to start this with me. And we really got to thinking, and it's like, wow, with this type of system, we can make a really big impact as far as like, we can be 100% size-inclusive. There's not body shapes or sizes we can't meet with this type of system. And so, then it really opened a lot of doors as far as, like, what we can do and how we can connect this. And that's when we all kind of came together on this idea and said, like, "This matters, and we're the ones to build it." VICTORIA: I love that you're trying to fit something that works for you, and you realize having that ability could make it inclusive for everyone. And I wonder if you could share more about what you know about sizing in the clothing industry and, how that's developed over time, and how it may be really limiting who has access to the products that you're selling and the activity that those products allow you to do. DUSTIN: It might sound like a crappy, little history lesson, but, you know, the further back we go...before the industrial revolution, clothing was made to fit the individual, you know, you'd go to a tailor, and you'd tell them what you need the product to do for you, and they'd measure you and make the product. And then we got into this mass manufactured thing, which is great as far as, like, efficiencies and economies of scale, and all that kind of stuff. And so, we can get stuff cheaper and still, like, high-level product, but we got into this standardized system. And then companies deal with this challenge of like, okay, what is our small? What is our medium? What is our large? And finding those things and trying to meet the needs of the bell curve but also knowing that for every individual person, they're not meeting that person's fit needs, right? They're trying to fit as many people within the primary sizes as they can, and that's part of the challenge. One of the things that we've run into in performance product, especially, is that, like, there are massive swaths of people that simply cannot get good performance product in their size. 68% of North American women are over a size 14, and it's really hard to find good ski outerwear, as an example, for a plus-size individual like that. And that's not even that plus size. That's an average, like, that's 68%. Like, we're not talking about like, oh, these are the ends of the bell curve. These are people who want to get out and do things, and they've been unable to do it because of clothing. What a silly reason to not be able to do the sport that you're excited about, or even to go spend time with your friends and family, or whatever it might be, like, your motivation, but, like, what a bummer of a reason to not be able to do it. So, those are the things we're trying to solve through our system is saying, like, "Hey, we can work with these existing brands, and they can now offer stuff that is fully inclusive, meets all of their quality expectations, all of this, and still comes in with a very reasonably priced product." You know, it's not what you think custom would be where it's like, oh, it's going to be five times the cost of the ready-to-wear product. No, we can come in at the same price or very similar with these brands and allow them to make options that meet the needs of all different shapes and sizes. VICTORIA: Well, I can really relate to that because some of the clothes that I would wear for climbing or even yoga are coming in at a very high price point already. And I recently tried on a set of clothing from a retailer who's normally, like, known for yoga and outdoors equipment. And I was just surprised at how it seemed that they wanted the person who fit these clothes to be very narrow all the way through [laughs]. And I was like, wow, I'm struggling to fit in these clothes. And, like you said, like, I feel like I'm pretty average, and that was frustrating, and especially, like, getting clothes like that it can really deter people from participating in the sport and participating in outdoor activities altogether. So, I think it's really cool that you are going down that journey. Let me ask you, how did you get the original idea for MADE TECH, specifically? DUSTIN: So, first, we had to determine, is it possible? Can you make a system that would automate the creation of a custom pattern, all of that kind of stuff in really technical product, right? We know it can be done in suits and jeans and that sort of category that's more of a simple cut-and-sew. Whereas when you get into technical product where you're dealing with waterproof fabrics and seam sealing, you know, in a ski jacket, there's, like, 200 pieces of that product versus two pieces that get, like, pushed together and sewn between, right? Like, it's really, really complicated stuff. So, we started with that kind of hypothesis is, yes, we can figure this out, and we did that under a D2C brand, MADE Outdoor. It's madeoutdoor.com. It's now been live for almost two winters, and we've made a bunch of product and a bunch of people happy. And, you know, we had some really early success with really tall, thin dudes, you know, like, that 6'6, you know, I'm sub 200 pounds or something. I'm really thin. And that person has been kind of forced into wearing a triple XL jacket for so long. So, they're pretty psyched. And so, like, we've had some of those early wins, and that was really kind of like, okay, we tested it. We've proven this system works. And so, it's really just been in the last six months that we've said, like, okay, now where do we make the biggest impact? How do we make that change in the industry and in these opportunities to participate in these sports? And that's not through our own brand. That is one piece of it. Sure. But the larger opportunity is for us to work with existing brands that have that consumer trust already that, you know, like, "Oh yeah, I've worn this brand for however many years, and I have that trust, and I love the brand. And now I can get something that fits me perfectly." Or it's that person that's like, "Oh, I've always worn this brand because it fits me, but I really would love to wear this other brand, but I know it doesn't fit me properly." And so, it opens doors for people to kind of like say like, "Okay, what's the brand? What are the materials? What's the brand ethos that really connects with me? And be able to go there and not have fit be the reason that I can go with one or the other." VICTORIA: That's really interesting. So, you started with originally direct-to-consumer custom ski and snowboard wear and, found your initial success, and then identified a pivot point where you could expand and do direct business-to-business and make other brands more inclusive as well. DUSTIN: Yeah, that's the big idea, right? And it doesn't need to be my name or our brand name on the thing. Like, what we've built, like, there's just an opportunity for an impact here that's bigger than just us. VICTORIA: I love that. And it makes me want to ask you, what other core values drive your everyday decisions as you go about your process here? DUSTIN: Yeah, the three kind of pillars we think about anytime we are working on something, and really that kind of drive our whole system at MADE, is inclusivity, sustainability, and personalization. I should come up with a better way to say that, but it's those three, right? So, on the personal side, we want you to have the thing that you need. Your setup for some climbing clothing is going to be different than mine. You're going to want to set things up differently. And maybe you are a boulderer, and I am a big wall climber. Yeah, we have different needs for what we have. And so, we want you to be able to kind of define that rather than just being a designer in some boardroom somewhere. So, that's the personalization side. The second is the sustainability side. 30%, and this sounds outrageous, but 30% of apparel is never sold to an end consumer. And it eventually gets destroyed or sent to the landfill, which obviously has a massive sustainability impact, not only for that product to how do you dispose of that kind of thing, but also just, like, we made it, and it took time, and it took money, and it took human hours and all that kind of stuff. So, that's a huge opportunity for us because everything that is made through the MADE system it already has a home. Like, we never make a thing...if any of our brands are using our system, they only make things that already have a home. So, that's a huge win. We immediately take off that 30% of overproduction, right? And then the inclusivity stuff we've talked about already, but it's like, we just want people to be able to do the things that makes them happy. And it's a bummer when you can't do those things, whether it's climbing, or yoga, or whatever. Like, you know, there are some big brands that have had a hard time with size inclusivity, which is totally understandable. It's really hard to make product that fits everybody. And so, you know, we create these standardized systems, and then we knowingly leave people off. But we know that because it's like, well, not that many people in this size have bought from us, and we have to hit our MOQs, and we have to do X and Y and that sort of thing. But with this type of system, they can hit everybody, and they're not taking those, like, big risks as far as like, oh yeah, we have to set place this big order, and then all this product is going to sit in a warehouse for three years before it'll finally sell through. VICTORIA: It reminds me of a classic story you hear in software design about how they tried to make the first Air Force pilot chair; I don't know if you've heard this one, where they, like, took all the measurements of all the pilots and then they, like, averaged out all the, like, heights and widths and everything. So, they made this chair that fit no one. DUSTIN: Yeah [laughs]. VICTORIA: Because no one is perfectly average. Like, you know, everyone has variations in their size and their measurements. And so, I think that's really cool. It's interesting. I hadn't thought about the conservation impact or the impact on the environment; it takes just to have to have so much error in your sizing, which is naturally part of what's going to happen when you try to make an average size. DUSTIN: I've not been on the product design side of apparel. I don't envy them. Like, their job is hard to find that fit story that, okay, this is what the average consumer looks like. But what does our consumer look like, and then how do we find something that meets them? And what is our medium? And then, do we have to make a different medium for different markets in the world? And there's so much, like, level of detail in there. That's one of the beauties of us working with other brands now is that, like, their level of knowledge in that stuff is huge. And so, pulling from that and being able to say like, "For your product, how should this jacket fit somebody? How do you want it to move?" So, then, when our system pulls in the 3D measurements of that individual, it can say like, "Okay, this jacket needs to sit this far off of the shoulder. It needs to have this much room around the bicep." Like, those types of things are all part of how it works and gives those opportunities for, like, an individualized fit that is determined by how the brand wants it to perform. MID-ROLL AD: Are your engineers spending too much time on DevOps and maintenance issues when you need them on new features? We know maintaining your own servers can be costly and that it's easy for spending creep to sneak in when your team isn't looking. By delegating server management, maintenance, and security to thoughtbot and our network of service partners, you can get 24x7 support from our team of experts, all for less than the cost of one in-house engineer. Save time and money with our DevOps and Maintenance service. Find out more at tbot.io/devops. VICTORIA: How did you go about, like, what was your first step when you said, "Oh, I need a system to do this type of automation and to be able to do this kind of customization"? How did you approach solving that problem? DUSTIN: Well, we started to figure it out, and we realized that the system didn't exist [laughs]. So, that's really what it was. It was out of necessity more than anything. So, we wanted to build our custom and made-to-measure brand, and none of the systems existed to do it. So, we got to work on building those systems. You know, that was, over the last year, it's like, okay, we built all these systems. Do we just use them for ourselves, or can we have that bigger impact if we work with other brands? VICTORIA: So, did you have the skills to build the technology already in-house, or did you have to develop that within your company? DUSTIN: Oh, man. So, my co-founders are amazing. I started this with two co-founders, Cheryl LeBarr and Capri Philip, both came from Arc'teryx to start this with me. Arc'teryx, if people don't know, is one of the big outerwear brands in the outdoor space, a beautiful, beautiful product. They understand fit and, form and function, and they make an amazing product. And I have connections over there, and so I made a few phone calls and really, like, found the right people. So, we got to work on it. None of us are coders. We kind of scrambled through our MVP. We figured out how we could do it with...if you look at our MVP backend, it's messy, like every startup's MVP is. And it's like, okay, this system is connecting to this system over here, and it's talking to this. And it's sending this data from here and that sort of thing. And it's like, but we figured it out, and that was the key. You know, so the automation of this stuff really came from the pattern design side, which was Capri's specialty. And then the automation of the, like, tech pack and all of the factory details that they need to produce the garment came from Cheryl's side, from the product development side. And mine was more on the brand and kind of communication of the value and that sort of thing. We were scrappy. And we figured out how to build something that worked. And then the next step was to bring on a proper CTO and then really build the, like, scalable system that's like, okay, now it can plug into existing systems. And, oh, you have these expectations of your enterprise-level software. Yes, this is how it works, that sort of thing. So, it's been tiered in that way. And that, honestly, is part of the fun. Like, part of the fun is finding these new problems to solve and then coming up with creative ways to solve them. VICTORIA: That's really cool. So, you all were able to build your MVP together within your existing co-founding team. I'm curious about, like, what platforms you chose to do that in. Did you pick, like, a programming language or some sort of, like, ClickOps or some kind of, like, other tool that you could use, like low-code tool, to develop it at first? DUSTIN: I mean, it's very low code. It's Google Docs, Google Sheets that speak to each other and, like, can share data between them kind of thing within our secret backend, obviously. We have a really great relationship with our measurement partner. We didn't build the measurement technology. That's a whole different business model and that sort of thing. So, we work with this great group called 3DLOOK that does our measurements, and it just uses a customer's phone to take a front and a side photo, and then we get a full 3D model that goes into our thing. It's super cool. We tried to pull some things off the shelf that existed that we could use without having to build it ourselves. With my agency business, like, I have a developer that I work with a lot. And so, like, we called on them to help us build a few pieces, but for the most part, it really was just, like, getting scrappy and creative together. And, like, we built the MADE Outdoor platform on Shopify. It's like all these systems that are just kind of like, yeah, we know how these systems work. Let's use those to start, and then if it works, then we build it into a bigger framework. VICTORIA: I'm glad you mentioned that there's take a picture because I was going to say, whenever I even have to do, like, a sizing guide chart on a website to buy clothes and you have to, like, measure your waist, I'm like, I don't want to do that [laughs]. I'm just, like, too lazy. I don't want to check that right now. So, taking a picture would be so much easier. DUSTIN: People are so bad at that [laughs]. Like, when we first got started, and we were asking people to send in their measurements, and here's a video on how to do it, even the same person, like, with three different people measuring them, you'd get wildly different information. And so, we definitely knew early on, okay, we need to eliminate the human error aspect and get this as digital as possible. So, that's where we found the right partner. And it really is, it's, like, a two-minute thing. You stand in front of your phone. It takes photos. The photos aren't even saved anywhere, like; they're AI, like, looks at the photos and then gives us the model. We're not sitting on a bunch of pictures of people in their base layers and underwear or anything like that. It's like, all of this is just kind of like, we have your 3D model, and now we can build the product, and we can even do digital test fits on that person, your actual body, before it even gets made, and stuff. So, we have systems for redundancy and everything that we can test everything. And that's just the beauty of, like, the modern technology that exists. Like, we didn't build that either, but we are using the heck out of it to make sure that we can make the best product for people. VICTORIA: That's really cool. I love that. So, you've maybe answered this question already a little bit, but was there anything else in your product discovery process, and especially as you shifted into marketing directly to businesses, anything that was in your discovery process that surprised you and had you pivot in your strategy? DUSTIN: You know, you start with your own experience, right? So, we are sitting in our meetings, and it's like, oh man, here's all the products we want to make. And we're like, we've got this list of 40 things that we want. Oh, I need soft-shell pants. And we started in hard shell for our own brand. So, then it's like, "I live in the Wasatch. I don't wear hard shell, like, while I'm ski touring, at least. Like, I need soft shell." And then it's like, okay, well, let's start working on soft shell stuff. Then it's like, okay, we also need mid-layers, and we need base layers. And then we need mountain bike, and we need trail run, and we need climbing, and we need hiking. And it's like, oh man, you know what would be easier? If we just worked with, like, one of the or all of the big brands in this space. And there's some really great examples of, like, smaller companies that have created really compelling systems to work with these brands, like the same group that does the secondary market stuff, so the Worn Wear program for Patagonia and the ReGear thing for Arc'teryx. And they built that same structure for, like, two dozen different brands. And it's like, man, that is the model for us. That's where we can really connect is they've created so much value in the secondary market, and we've created a bunch of value in this custom and made-to-measure market. That's what we want to do. And we want motocross...like, the MADE brand isn't going to make motocross stuff. The MADE brand isn't going to make fly fishing necessarily. But we want these markets and these people to be able to have that solution. And we also, like, we're early in the space. Like, we want them to use us rather than, like, take the time and money and everything to build it themselves. Like, come to us, like, that's our whole idea. We want to have that bigger, larger impact. So, I guess it's us just trying to say like, "What do we want?" And we're users. We know the market. How do we get there the fastest? And how do we have that impact quicker than just necessarily, like, okay, well, in 25 years, we'll have all those products that we want? VICTORIA: Yeah, yeah, I could see that, how it went from, well, yeah, I would want this for every product, and then you're like, well, I can't build every product [laughs]. So, I like that pivot in your strategy. And what challenges do you see in being able to make that impact as quickly as you want? DUSTIN: One of our biggest challenges right now, I think, is that this is a totally new idea in this space. Nobody's done this in this space. Like, in suiting, custom suits have been a thing for a long time, and it used to just be for rich people. And now because of, like, modern technology and stuff, it's become more approachable. Awesome. That's great. And so, like, in that kind of category, people are more used to the idea of, like, yeah, I place an order, and it takes time, and they make a thing, and then it comes to me. Whereas with outdoor apparel and sports apparel and that sort of stuff, you go to your local shop. You try on six different things, and you walk out with the one that meets your needs the best. That's what people are used to. So, it's a little bit of a shift in the thought process. You know, we've had our early adopters, and now we're kind of moving into more people who are like, "Okay, I get it now." And so, we're seeing more of that where it's like, yes, if I give some time, then I really see the value of having something that fits me perfectly. And in the MADE Outdoor brand, it's not an inexpensive product. We make a really premium hard shell product. Now, it's comparable in price to the other brands that make comparably featured and whatever product, but still, you're spending money, and you want something that's going to last for a while. And so, to have that perfect fit, to have that perfect feature set, to know that when I ski, I totally need a left chest pocket, and I don't need a right chest pocket, whatever it might be, like, your details, that matters, right? So, that's probably our biggest challenge right now. That's not an unsolvable problem. We can manage that. We can get the communication out. And especially as we're onboarding these existing brands, that gives us the opportunity to have a much larger mouthpiece and be able to kind of say like, "Hey, this exists, and you should care." Yes, it's going to be amazing for individuals who have traditionally been off-size. But it's also amazing for you people who think you've always been just, "Yeah, I'm a medium, and everything fits me just fine." You'd be surprised. Like, having something that fits you perfectly is a different world, and the ability to then move in that sport and, like, be able to do your thing, it's like, oh yeah, I guess that, like, extra fabric in my shoulders was kind of, like, limiting my movement while ice climbing or, you know, oh yeah, my sleeves were always coming up while I was climbing, or whatever it might be. Like, there's things that I think people will really kind of be psyched about when they start to experience that custom aspect of it. VICTORIA: Yeah. I can speak to some of that, too, as, like, a climber. And you mentioned it even when you talked earlier about, well, if you're bouldering at the gym, that's a totally different experience than if you're out all day on a multi-pitch, and you're on the wall, and you're, you know, you're vertical for, like, six hours of the day [laughs]. And I think it's really interesting to be able to provide that customization. And how are you defining success for the company? So, you just made this pivot about six months ago. Did you immediately create some goals that you wanted to achieve in three months, six months, or five years? DUSTIN: Yeah, I mean, we have our, like, target, our sales targets and stuff that we are looking at as far as we want these many brands on board this year. And we want to bring on like, you know, as I step back a little bit, as, like, the bigger thoughts behind the company, that's more of, like, where we're trying to target multiple different categories at the same time. So, like, if we can get one big outdoor brand, great, that's what we want to do. Now, we want all the outdoor brands. We totally want them all. But if we can just get one, then we're going to have a start of an impact in the outdoor sector. Then we want the motocross brand, and we want to be able to make the impact in that sector. And we want the fly fishing brand, and we want the yoga brand, and we want the traditional, like, team sports brands and those types of things. Like, we want to kind of, like, spread and have an impact across categories and as kind of a first attack. And then to really kind of go from there and say like, "Okay, now let's build out, like, oh, fly fishing really is connecting with this, or the yoga community is loving the, like, idea of a really custom fit product." So, like, those types of things are where we can kind of go from there. But as we begin, it's really like, can we make an impact across these different categories? And those are a lot of our goals as we start out. It's like, how can we connect with surf? How can we connect with hike? How can we, you know, like, and it's just looking at each of these little categories because we know there's people being stuck that can't get out in each of those things, and we know we can help. But we're not going to design the product personally. So, how can we make that impact with the right partners? VICTORIA: Oh, that's great. And I'm even thinking about surfing and getting a wetsuit. And there's just so few women wetsuits, period, in the store. And it's very limited in range and can be really challenging. And I took a friend surfing last year and did not enjoy that process. She did not like it [laughter]. She liked the surfing part, but the getting the wetsuit on and trying them on was not great [laughs]. DUSTIN: I can only imagine, yeah. And there's some really cool, like, in surf, there are some great small brands, like, new brands that are doing custom fit. I don't know their systems. I don't know if it's an automated process or if it's a manual process, but the reality is it's not readily available enough to the general public. And that's where it's like, oh man, our system makes it readily available. And so, then it's like a simple kind of like, okay, I go online. I fill in this information. I decide, do I want a hood on my wetsuit? Do I not want a hood? Do I want this kind of entry? Do I want...Like, you decide the details that you want, and then the product is made for you. That's the beauty of it, right? VICTORIA: Yeah. And I'm curious to kind of get back to marketing to existing businesses because you not only have to sell them on this is the art of the possible. Here's, like, what you could do to get the same performance with these custom measurements of your existing high-performing apparel. But you also have to encounter this change management process where they have a way of doing things. You'd be a new product. They'd have to figure out how to change up all their operations. So, I'm curious: what's your strategy for getting involved in that and working through it? DUSTIN: Oh man, some of these companies are giant ships with tiny rudders, right? So, to get them to shift any direction or the other is tricky. A lot of our current sales pipeline is more medium-sized brands that have a little bit more of a nimble; yeah, we can jump on this. But one advantage we have is that some of these categories do have some custom programs, like I mentioned, the custom wetsuit stuff, like, that is in the market. So, like, wetsuit companies are aware that this needs to exist. Fly fishing waders: there are some custom fly fishing waders, now, not necessarily made-to-measure, but you don't make them in a 4XL or something. You could order a 4XL from a certain company. So, like, there are systems like that. So, they've actually already kind of figured out the manufacturing side, which is one of the challenges of it that we can help the brands figure out those details because we've done it, and we know how to, like, take advantage of the efficiencies that they have in place with their current supply chain, or they can use our supply chain that we've built out. So, it depends. But that is one of the challenges is to get them to just kind of commit to say like, "Yes, this is worth putting in the time." So, we do have...actually, the secondary market company I mentioned earlier, the way that they do it is it's, like, a separate site. And so, it's not run through their existing site. And so, they get around some of the ways of not necessarily having to be tied directly into a lot of their internal systems, and it's run as, like, a secondary system. Like, there are guitar manufacturers that make custom that they don't even produce them. They basically license out their shapes and stuff to custom builders. So, we're trying to take a lot of the learnings from these other categories that do something kind of similar to what we're doing and learn from them and say like, "Okay, that's one approach we could take, or that's an approach we could take." And then, really, we're going to the sales conversations with those brands and saying, "What do you need? Because we can be flexible." We're the opposite of the giant ship with a tiny rudder. We're that tiny, little motorboat that can, you know, like, spin circles and stuff. Like, we can do whatever is really needed at this point for these brands to be able to tie into them. So, we are flexible, and we try to learn as much from them as possible to be able to build the right solution. VICTORIA: Yeah, I think that is the draw of you get your foot in the door with the middle businesses, and you can prove out that it works, and then maybe eventually the bigger brands start to take notice and pick it up as well. But it is going to take time. That's really cool. I think it provides that, you know, for those mid-size businesses, it gives them an advantage that a larger enterprise wouldn't be able to offer. DUSTIN: Yeah, no, I think, at first, especially, like, the idea to be kind of first to market-ish with something totally new and exciting and to create that brand value with their customer in a way that they haven't been able to before. VICTORIA: Right. And you mentioned fly fishing a few times, and I feel like it's one of those sports that I've done it when I was, like, really small, like, maybe with my grandfather, like, fishing in the river. And as I get older, I'm like, it does sound nice. DUSTIN: Right? [laughs] VICTORIA: Like, sitting alone in, like, a beautiful place. Like, maybe you get a fish, maybe you don't. I think I like the idea of it more than the reality of it, but will try it out some...I have enough other sports [inaudible 33:02]. DUSTIN: I think you'd be psyched if you gave it a shot. Like, fly fishing is something that, like, if you like being outside, it's something else. There's a beauty to it, for sure. And there's a beauty to all of these sports. And, honestly, if people are being active, whatever it is that you're doing, good for you. And that's part of it is, like, we are trying to be as sport agnostic as we can in all of this because, yeah, we don't care if you are a diehard snowmobiler, right? Amazing. Great. Let's get you some product that fits so you can get out and do your diehard thing. Or, you know, maybe you're a mountain biker or a road cyclist, or, like, you know, there's so many things that we wear clothing that we hope allows us to perform in that sport, and yet so much of it is holding us back, even maybe to a degree that we don't even know. Professional athletes and stuff, much of their product is made-to-measure. Olympic speed skaters, like, it's not like they had to just choose a medium or a large type of product. Like, it's made to fit their body so that they can perform at their pinnacle level. That's awesome. Where that stops is in the, like, general consumer, and, like, I want to get out and do my sport. It's not about being the best at this thing. It's just about being my best at this thing and having the most fun that I want to have in it. The fit and the details of your product matter just as much as it does for the Olympian as far as I'm concerned. VICTORIA: Absolutely. And it reminds me of a story that happened to me. I was climbing in this very popular pant that is known as their climbing pant from this particular brand. And it was maybe the fifth time I'd worn these pants and just ripped the inseam while climbing. DUSTIN: [laughs] VICTORIA: You know, lucky it wasn't that cold that day or anything, but it's just [inaudible 34:50] DUSTIN: Your belayer got a kick out of it, I'm sure. VICTORIA: Yeah, there was a layer to this, right? Yeah. DUSTIN: [laughs] VICTORIA: And I've heard that happens to lots of climbers who wear those same pants. Like, they're known for that because it's really hard to get that measurement right, especially with that kind of material, which was great. It's like this material that was supposed to not rip, right? [laughter] [inaudible 35:09] what is this? Yeah. Maybe I do want to go outside, and I want to go fly fishing, or I want to go skiing or snowboarding, but, oh, they don't even have pants in my size. Like, I'm not even going to try. And that's really demoralizing. So, I think it's great to be working on that problem. Oh, wonderful. Thank you so much for joining. Is there anything else that you would like to promote today? DUSTIN: No, I mean, I think I love having these conversations, and chatting with you has been so great. It's fun to talk about what we're working on and to, you know, get the word out a bit more. There's not really other things to promote other than, like, you know, if you're a smaller or medium-sized or a large apparel brand hearing this, like, please reach out to me. I want to talk to you. We've built a system that really can help both the brand and the customer. It helps the brand with revenue and with margins and reduced waste and all of these things, but it also just helps the customer have a better product and a better experience. And ultimately, that's, in theory, what we are trying to do when we make product. So yeah, that's my focus, and that's what I want to talk to everybody I can about right now. VICTORIA: I love that. Thank you so much for sharing your story and for coming on the show today. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions.

In today's episode with Tom Beirne, we talk about the psychology of performance and the ethics of developing a new dry-tooling crag.Tom doesn't love labels — and definitely don't call him the dry-tooling guy — but to help paint a picture he's a mixed climber from Seattle who especially enjoys questing, runs The Barn, a dry-tooling gym, helped to develop Wayne's World, a dry-tooling crag, and is a former high-level collegiate athlete and World Cup competitor… in dry-tooling.Through all of his experiences he's been fascinated by the psychology of learning, training and performance — especially as it relates to exploring choss piles or competing. As Tom quotes in our chat, “you don't rise to your level of expectation, but fall to your level of training”. Interested in how to raise your own level of training and rise to the occasion? Listen on. Resources and links:Want to climb at The Barn and train with Tom? You can check out their schedule and upcoming events here.In the area and looking to climb at Wayne's World? This is the Mountain Project page. And here is an article with both Wayne and Kyle talking more about the development.Ready to dive into your own motivations and psychology when it comes to climbing? Tom was greatly influenced by Arno Ilgner's "The Rock Warrior's Way: Mental Training For Climbers".Lastly, a big thanks to Kyle for offering a few Ice Screw Cannons for this episode's giveaway. To learn more about his speciality climbing gear, including ultralight backpacks, aid ladders, and portaledge system, head to highmtngear.com.Find the rest of the notes, timestamps, resources, and more on the episode page.  Credits:Tom would like to thank his partner, Renai, for her support spanning many adventures.  Sponsors:A big thanks to our sponsors for supporting this show!Blue Ice: Blue Ice is the best kind of ice, and also my choice when it comes to fast and light ice climbing gear. Their Aero Lites go in like a hot knife through butter and their climbing packs hit the sweet spot between function and lightweight. Designed to get to the point in the alpine, their gear is tested by mountain professionals between the Alps and the Wasatch. If you're looking to get to the point too — and with a little less weight on your kit, check out Blue Ice's gear at blueice.com or your favorite local retailer. NW Alpine: There aren't many companies that make climbing-specific apparel in the U.S., but NW Alpine does, and have been since 2010. They started with simple principles: to create functional and durable clothing for people who get after it in the alpine. Today, their Black Spider is a lightweight, grid fleece hoody for moving fast in the mountains while their Fortis line is made from fabric spun with ultra high molecular weight polyethylene fibers so you can tackle project after project after project. Learn more about their products at nwalpine.com.And thank you to Kyle Willis of High MTN Gear for donating Ice Screw Cannons to give away! Patreon:For the price of a beer per month, you can help us produce episodes like this and much, much more. If you've been enjoying the podcast this season, consider supporting us on Patreon. 

Att springa fort även när man blir äldre är fullt möjligt. Veckans två gäster är lysande exempel på detta. Gunnar Durén fann friidrotten och löpningen vid 42 års ålder. Vid 50 sprang han 800m under två minuter, satte Europarekord och blev också världsmästare på distansen. Hur är det att satsa på en så pass explosiv sträcka som 800m efter 50, vad händer i kroppen när man åldras och hur ska man anpassa träningen i takt med att man blir äldre? Gunnar sitter på många svar.  Marie Dasler började med sporten ännu senare, hon var 50 år fyllda när hon märkte att det fanns en talang för att springa. Efter fem års målmedveten träning har hon i år har slagit åtta svenska rekord i K55-klassen, på distanser från en engelsk mil till maraton. Maran har hon sprungit på 2.54. En fascinerande inblick i hur det är att ta stora framsteg i medelåldern.      Killarna har haft mycket fina veckor. Manne har cirkulerat Ågestas skidspår i över fyra timmar och John har passerat 17-milssträcket i uppbyggnaden.  Veckans Sponsorer: Saucony, Petzl och Coldzyme    Svenska veteranrekord i friidrott   Veteranvärlsrekord 

Dive into the influencer scene with Georgie Hansen, Isabelle Petzl, and Eloise Mumme. Fresh of the Georgie x Beginning Boutique shoot, the girls chat about how they became friends, their experience in the industry, how they got started on socials and answer some of your questions about love, friendship and school! Don't forget to use code CROC15 for 15% off https://www.beginningboutique.com.au/ *Discount code valid till December 12, 2023. 

In this episode, Ivy sat down with Isabelle Petzl to deep dive into all-things social media and it's influence. Sit back as we uncover the secrets of Isabelle's childhood to becoming a TikTok sensation and everything in between!

Keely and Corrine chat about all of the races that happened over the weekend and recent news around maternal health and women's sports.  Then they deep dive into the Western States 100 and how it played out for Keely. Keely talks about her training leading up to the race, how she felt going in, and how she channeled calmness.  She talks us through the race, discussing the insane snow, amazing competition, attempting to run her own race, and troubleshooting on the fly.  Then we talk through her accidental trip at mile 80 that ended in a rather chaotic event, where she dislocated her shoulder, struggled to get it back in, and ultimately dropped from the race.  We discuss how hard DNFs are, even when they make sense, and her plans for the future.       This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK   Sponsors:   AG1: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed: https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL  

Keely and Corrine talk about the World Mountain Running Championships, other races, and what happens if you have to run a race with your period. We highlight a recent post by elite triathlete, Emma Pallant, who got chastised by men for leaking blood onto her pink triathalon suit.  We discuss why this is harmful and ways to destigmatize menstruation and teach girls about their body in a positive way.  Then they interview Caitlin Jacobsen, a certified Eating Disorder Recovery Coach and Registered Counselor Agency Affiliate working at Opal Food and Body Wisdom in Seattle WA. She holds a M.S. in Integrative Physiological Sciences from UCLA, a B.A. in Neuroscience from Claremont McKenna College. We talk through her journey with an eating disorder, how the recovery process works, and the importance of displaying a healthy relationship with food and exercise on those around you.  She discusses ways to utilize self inquiry and journaling to better understand yourself and ask yourself hard questions.  You do not want to miss this one! If these topics are sensitive to you- join us next week for a Bonus episode on Western States!   Follow Caitlin at : @cait.jacobsen E-mail her if you want to consult about her work in ED recovery: Caitlin@opalfoodandbody.com   This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK   Sponsors:   AG1: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed:https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL  

The 2023 Western States Endurance Run, the World's oldest 100-mile race, takes place in just a few weeks, and this episode is with one of the top contenders, Hayden Hawks. Having previously finished 2nd at Western States, we hear how Hayden is approaching this year's event and what he views as success. More than an accomplished ultra and trail runner, Hayden is a multifaceted human working to help as many people as possible by being his best self, motivated by his family and faith.  In this episode we talk about: -finding motivation and balance from faith and family  -enjoying the process, the daily work to get better, and sharing the journey with others  -Hayden's love affair with the Western States Endurance Run: his motivation, training, and preparation  -heat preparation and sauna training -the importance of team support -sponsors, coaches, other athletes, family and friends- for running success  Tune into For The Long Run episode “32. Hayden Hawks: Running on Faith” for Hayden's first appearance on the show. Follow Hayden on Instagram @hawks_hayden and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! This episode of the For The Long Run Podcast is sponsored by PUMA. For 75 years, PUMA has been pushing sports and culture forward with innovative design and development. We are honored to have PUMA supporting this show, and supporting the running community at large.  I've been running in the Deviate Nitro First Mile and I love how it has a focus on sustainability, made from at least 20% recycled material. Check out a pair for yourself at PUMA.com and use the code FORTHELONGRUN for 20% off any PUMA run or train products. Petzl We're excited that this episode is sponsored by Petzl! Whether you're a get-up-before-the-kids-and-get-your-run-in, or a trail-runner-with-big-mountain-goals, you need a headlamp that keeps your path light and bright. We all know that tripping over stuff sucks, and we should do everything we can to avoid it.  If you're in the market for a new headlamp, we highly recommend Petzl. I personally use the NAO RL and it's so bright for every occasion. Pick yours up at your local gear shop or over at Petzl.com.  Skratch Labs We are proud to be sponsored by Skratch Labs, a local, Boulder-based sports nutrition company. You can grab energy bars, energy chews, hydration mix, recovery drink mix, and super high-carb drink mixes for your big days from Skratch to fuel your training and upcoming adventures. Get 20% off your order with the code FTLR20 when you shop through this link. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

Koalice států kritizující emisní normu Euro 7 se pod českým vedením rozrostla a může evropský návrh zablokovat. Měla by? „Norma upravuje, jak mají být měřeny různé typy emisí. Řada věcí v ní je minimálně problematických,“ říká výkonný ředitel Sdružení automobilového průmyslu Zdeněk Petzl. Europoslanec za Piráty Mikuláš Peksa ale věří, že normu pro regulaci produkce prachových částic a dalšího znečištění z vozidel bychom mít měli.

Keely and Corrine talk about the state of female athlete research, notable race finishes, and the latest female-focused trail team launch.  Then they interview Heidi Strickler, an RD who specializes in endurance athletes, mountain athletes, female-bodied athletes, and RED-S & disordered eating. Her ultimate goal as a Registered Sports Dietitian is to empower her clients and athletes to realize their greatest potential, achieve their goals, and thrive in both sport AND in life, by helping them discover the power of adequate food and nutrition & providing them the tools to succeed long term. We discuss her journey through sport, her own eating disorder, and how she uses her experience to help others.   Follow heidi at : @hkstrickler_sportsrd   This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK   Sponsors:   AG1: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed:https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL  

Meet Brian Schroy, the inspiring runner who has mastered the art of building a supportive community for fellow athletes in Boulder, Colorado. With a background in snowboarding, Brian discovered his passion for running in his late twenties and has been dedicated to the sport ever since. He created Soft Hour, a weekly all-inclusive community run, to bring together runners of all abilities and foster meaningful connections. Brian's down-to-earth attitude and emphasis on friendship over competition make him a true role model for those seeking a supportive and motivating community in the running world. In this episode, you will be able to: Grasp the value of communal connections in running for nurturing relationships and sustaining personal drive. Realize the importance of mental fortitude and unwavering focus for achieving ultrarunning success. Revel in the pleasure of running while immersing yourself in the scenic wonders of the world around you. Foster a progressive mentality, prioritizing individual growth and the evolving journey of running. Establish an empowering community of like-minded runners to fuel motivation and drive collective achievement. Resources mentioned in this episode: Join Soft Hour on June 7th, Global Running Day, and every Wednesday, at 7am at the Skratch Labs Cafe in Boulder for a community run at a conversational pace on a soft surface https://www.the-track-club.com/  Follow The Track Club, the home of Soft Hour, @the_track_club and For The Long Run @forthelrpod Support this podcast: https://anchor.fm/forthelongrun/support Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Puma  This episode of the For The Long Run Podcast is sponsored by PUMA. For 75 years, PUMA has been pushing sports and culture forward with innovative design and development. We are honored to have PUMA supporting this show, and supporting the running community at large.  I've been running in the Deviate Nitro First Mile and I love how it has a focus on sustainability, made from at least 20% recycled material. Check out a pair for yourself at PUMA.com and use the code FORTHELONGRUN for 20% off any PUMA run or train products. Petzl We're excited that this episode is sponsored by Petzl! Whether you're a get-up-before-the-kids-and-get-your-run-in, or a trail-runner-with-big-mountain-goals, you need a headlamp that keeps your path light and bright. We all know that tripping over stuff sucks, and we should do everything we can to avoid it.  If you're in the market for a new headlamp, we highly recommend Petzl. I personally use the NAO RL and it's so bright for every occasion. Pick yours up at your local gear shop or over at Petzl.com.  Microcosm Coaching This show is proudly sponsored by Microcosm Coaching. What I love about their style is that it's coaching the human who runs, not the runner who “humans.” I've done a handful of group runs with their crew, and am good friends with several of their coaches and dietitians. They support and empower athletes of all abilities and backgrounds.  Find out more at https://www.microcosm-coaching.com/  Darn Tough Thank you to Darn Tough for sponsoring this episode. I've been a fan of, and running in Darn Tough socks for years now, so we're excited to welcome them to the For The Long Run family. Use code FTLR-BESTSOCK10 to get 10% off and free shipping when you shop through this link. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

Keely, Corrine, and Hillary talk about Zegama and the 3 UTMB qualifiers that took place over the weekend.  Then they discuss Tina Muir's new platform for athletes suffering from RED-S and how building a community will help those suffering.  Finally, they discuss the basics of hydration and electrolytes, how to implement a race hydration plan, and how to adapt when things don't go according to plan.   The Trail Society Rules of Hydration: Start the run hydrated Make a hydration plan Don't only drink plain water Keep hydrating consistently  Bring enough fluids (or plan to filter water) Practice practice practice   This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK   Sponsors:   AG1: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed:https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL   Resources: Tina Muir's new resource for athletes battling RED-S: https://recovery.mykajabi.com   Sweaty Season article on FreeTrail: https://freetrail.com/sweaty-season-the-basics-of-hydration/   Article looking at the hydration index of Bubbly water: https://irunfar.com/fact-or-fiction-bubbly-water-caffeine-and-heat-cramps

Keely, Corrine, and Hillary talk with registered sports dietician, Dr. Kelly Pritchett PhD about fueling before and after workouts, why it is important, and what can happen if this is chronically not achieved.  Then they discuss Dr. Pritchett's research on the prevalence of  low energy availability and disordered eating in sport and the negative impacts of these issues.   This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK   Sponsors:   AG1: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed:https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL   Episode show notes: Find Dr. Pritchett on social media at @kpritchettRD    Articles: Paralympians and LEA: https://dspace.library.uvic.ca/bitstream/handle/1828/12822/Pritchett_Kelly_Nutrients_2021.pdf?sequence=1 Olympic Trials qualifiers and LEA : https://pubmed.ncbi.nlm.nih.gov/35992185/ UTMB New elite policy: https://utmb.world/runners/elites  

Dani is a former NCAA Division I cross country runner who was born missing her left hand and now competes on the US cross country ski team. Dani is an advocate for women and disabled athletes in sport, inclusivity, and much more. In this episode we talk about: -balancing different sports: track sprinting, endurance skiing, and trail running -competing in both the 2021 Tokyo Summer Paralympic Games and 2022 Beijing Winter Paralympic Games -post Paralympic blues  -representation and advocacy  -Parity and support for women athletes  Check out Parity https://paritynow.co/  Follow Dani on Instagram @theonearmdan and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Petzl We're excited that this episode is sponsored by Petzl! Whether you're a get-up-before-the-kids-and-get-your-run-in, or a trail-runner-with-big-mountain-goals, you need a headlamp that keeps your path light and bright. We all know that tripping over stuff sucks, and we should do everything we can to avoid it.  If you're in the market for a new headlamp, we highly recommend Petzl. I personally use the NAO RL and it's so bright for every occasion. Pick yours up at your local gear shop or over at Petzl.com.  Goodr This episode is also brought to you by Goodr. Goodr have the slickest shades around, for only $25 and $35. They don't slip or bounce, and stay on my face way better than more expensive sunglasses. If you'd like to support me and the show, treat yourself to a pair (or two) and head over to Goodr and get free shipping with the code FTLR. Your face will thank you! Puma  This episode of the For The Long Run Podcast is sponsored by PUMA. For 75 years, PUMA has been pushing sports and culture forward with innovative design and development. We are honored to have PUMA supporting this show, and supporting the running community at large.  I've been running in the Deviate Nitro First Mile and I love how it has a focus on sustainability, made from at least 20% recycled material. Check out a pair for yourself at PUMA.com and use the code FORTHELONGRUN for 20% off any PUMA run or train products. Lauren Daniels Thank you to Lauren Daniels for supporting the podcast. Lauren is a realtor helping buyers and sellers in the Greater Denver-Boulder area. With incredible attention to detail, Lauren helped me find the perfect home right near the trails, and made the whole home buying process as smooth and stress-free as possible. So, if you're even considering buying a home in this area, I highly recommend working with Lauren. You can reach her at ldaniels@milehimodern.com, and let her know we sent you. Follow Lauren on Instagram @lauren.in.colorado --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

Keely, Corrine, and Hillary talk through the latest pregnancy policy launched by UTMB that allows entry refund and deferral for pregnant people, partners, and other scenarios like surrogacy and adoption. Then they talk through Corrine's race at Madeira Island Ultra Trail, how to celebrate the mini wins, and being okay with DNF.   This episode is brought to you by Freetrail @runfreetrail www.freetrail.com - subscribe and JOIN US IN SLACK   AG1: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed:https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL   Articles:  Article on training, losing fitness, and recovery: https://irunfar.com/running-on-science-fact-or-fiction   UTMB New pregnancy policy: https://utmb.world/inclusion  

In this episode, Keely and Corrine discuss the Gorge Waterfalls race weekend, the NCAA women's basketball tournament, and some other races that happened over the past two weeks.  Then they deep dive into how to mentally and physically deal with illness during training and how taking a short amount of time off can really help long term.  They discuss illness, overtraining, and low energy availability and how they may be related in some athletes. Finally, they shine a new spotlight on society slam with our latest sponsor, Petzl.   This episode is brought to you by Freetrail @runfreetrail Freetrail NEW Website: www.freetrail.com - subscribe and JOIN US IN SLACK   Athletic Greens: Use link www.athleticgreens.com/trailsociety for a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs    The Feed: https://thefeed.com/trailsociety gets you $15 in free credit!   Shining a spotlight on our NEW sponsor: Petzl! Your one stop shop for your lighting needs! The latest NAO RL is amazing. Check it out here: https://www.petzl.com/US/en/Sport/Headlamps/NAO-RL   Articles:  New 100 million dollar fund for female sports: https://finance.yahoo.com/news/100-million-fund-founder-angel-132446531.html   Low energy availability and immune function: https://www.frontiersin.org/articles/10.3389/fimmu.2019.00907/full   iRunFar article on exercise and the immune system: https://www.irunfar.com/exercise-and-the-immune-system  

Lor Sabourin joins the show to look back at this season's interviews with 10 of the biggest names in climbing, and helps us all to learn from where the pros have struggled and excelled in mental game.  - Lor is an elite climber and coach with an expertise in the area of mindset, and they join the pod to look back at season 2 (featuring highlights from Jonathan Siegrist, Melina Costanza, Allison Vest, Peter Croft, and more) and shares actionable takeaways that we can all use to level up our own mental game and climbing.  - Topics: How to set motivating, healthy, and achievable goals   Working through performance anxiety      Choosing (and being) a good partner   Ego, belonging, self worth, and community    How to harness the send stoke when you're not even climbing   Yes vs No Fall Zones    How to turn falling into a relaxing process   What to note when you don't send and when you DO send   Self advocacy and how to be welcoming to all at the climbs  - This season is supported by PhysiVantage, the official climbing-nutrition sponsor of The Struggle. Created by climbers for climbers, their athlete roster includes Alex Megos, Natalia Grossman, Daniel Woods, Paige Classen, Matt Fultz, Jonathan Siegrist, Amity Warme and so many more! Visit www.physivantage.com/discount/STRUGGLE15 to receive 15% off your full priced nutrition order.    This season is supported by Petzl, the official gear sponsor of The Struggle. Check out their Scirocco helmet, Djinn draws, Hirundos harness, and all of their bomber gear at your local shop! Access the inaccessible at Petzl.com.   The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world.  - Want to be a podcast hero and score yourself some rad limited edition swag? Support the show and the climbers who make it by becoming a Patron at www.patreon.com/thestruggleclimbingshow - Follow along on Instagram @thestruggleclimbingshow and @lor_sabourin - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plugtone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger. Let's climb hard and do good things in the world!    

Jared speaks to the pros, cons, and everything in-between for the Petzl Zig Zag and the Petzl Chicane. The Zig Zag is a Mechanical Prusik climbing system and the Chicane is an auxiliary braking system which attaches on top of the Zig Zag and allows for single rope systems (SRS).

Kris Hampton joins the show to look back at this season's interviews with 10 of the biggest names in climbing, and helps us all to learn from where the pros have struggled and excelled.  - Kris has been a force in the climbing community for decades as a climber, coach, writer, and podcaster. He joins the pod to look back at season 2 (featuring highlights from Jonathan Siegrist, Melina Costanza, Matt Fultz, Allison Vest, Guy McNamee, and more) and shares actionable takeaways that we can all use to level up our own nutrition and climbing.  - Topics: Fixing it before it's broken The power of the flash YouTube for beta? Benefits of junky condies Redefining what grades mean Refreshing body and mind between attempts Why YOU should be training on parkour style comp problems - This season is supported by PhysiVantage, the official climbing-nutrition sponsor of The Struggle. Try their EndureX for increased endurance and recovery between attempts! Visit www.physivantage.com/discount/STRUGGLE15 to receive 15% off your full priced nutrition order.    This season is supported by Petzl, the official gear sponsor of The Struggle. Check out their Scirocco helmet whihc exceeds safety standards and is suuuuuper comfy! Access the inaccessible at Petzl.com.   The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world.  - Want to be a podcast hero and score yourself some rad limited edition swag? Support the show and the climbers who make it by becoming a Patron at www.patreon.com/thestruggleclimbingshow - Follow along on Instagram @thestruggleclimbingshow and @powercompanyclimbing - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plugtone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger. Let's climb hard and do good things in the world!    

Amity Warme joins the show to look back at this season's interviews with 10 of the biggest names in climbing, and helps us all to learn from where the pros have struggled and excelled.  - Amity Warme is an elite climber, has her masters in sports nutrition, and is a registered dietician. She joins the pod to look back at season 2 (featuring highlights from Melina Costanza, Matt Fultz, Tommy Caldwell, Mo Beck, and more) and shares actionable takeaways that we can all use to level up our own nutrition and climbing.  - Topics: The impact of restricting calories Responsible tapering for a performance phase Fueling for different climbing objectives Sugar: the good, the bad, and the tasty An easy rule to strike balance in nutrition  The impact of alcohol on recovery and performance Most effective supplements for leveling up - This season is supported by PhysiVantage, the official climbing-nutrition sponsor of The Struggle. Try their Supercharged Collagen for stronger tendons so you can train harder and recover faster! Visit www.physivantage.com/discount/STRUGGLE15 to receive 15% off your full priced nutrition order.    This season is supported by Petzl, the official gear sponsor of The Struggle. Try their Djinn quickdraws, which are tested to perform at over 100,000 open/close cycles! They're the best. Access the inaccessible at Petzl.com.   The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world.  - Want to be a podcast hero and score yourself some rad limited edition swag? Support the show and the climbers who make it by becoming a Patron at www.patreon.com/thestruggleclimbingshow - Follow along on Instagram @thestruggleclimbingshow and @amity.warme - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plugtone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger. Let's climb hard and do good things in the world!    

Tom Randall joins the show to look back at this season's interviews with 10 of the biggest names in climbing, and help us all to learn from where the pros have struggled and excelled.  - Tom Randall is an elite climber, elite coach, co-founder of Lattice Training, and one of the most psyched guys on the planet when it comes to geeking out over data and all things climber training. He joins the pod to look back at season 2 (featuring highlights from Tommy Caldwell, Maiza Lima, Jonathan Siegrist, Mary Eden, Mo Beck and more) and deliver actionable takeaways that we can all use to level up our own training and climbing.  - Topics: How to begin training if you're totally new to it Proper rest protocols The magic trick of post activation potentiation  When to train weaknesses vs doubling down on strengths How to use systems boards (and when NOT to) for project training  Finding joy in climbing and training  - This season is supported by Petzl, the official gear sponsor of The Struggle. Try their Hirundos harness with fuse-frame technology. It's light, it's fast, and it's comfy enough to dog on your proj (like me). Access the inaccessible at Petzl.com.   This season is supported by PhysiVantage, the official climbing-nutrition sponsor of The Struggle. Try their amazing new Greens powder to level up your daily nutrition! Visit www.physivantage.com/discount/STRUGGLE15 to receive 15% off your full priced nutrition order.  - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world.  - Want to be a podcast hero and score yourself some rad limited edition swag? Support the show and the climbers who make it by becoming a Patron at www.patreon.com/thestruggleclimbingshow - Follow along on Instagram @thestruggleclimbingshow and @tompaulrandall. - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plugtone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger. Let's climb hard and do good things in the world!    

Fundamentals (Part 2 of 6) — In part 2 of this series, Jesse and I dive deeper into specific tips and pitfalls for going on a bouldering trip. We covered a wide range of topics including training and preparation, crash pad and kit recommendations, how to manage skin and energy, good bouldering ethics, how to boulder in a group, and much more.Listen to more Fundamentals episodes!thenuggetclimbing.com/fundamentalsJesse's Original Episode:EP 127: Jesse Firestone Check out Grasshopper Climbing!grasshopperclimbing.cominstagram.com/grasshopperclimbingTell them I sent you to save $500 off a fully kitted out 8'x10' Grasshopper board! Check out Rhino Skin Solutions!rhinoskinsolutions.comUse code “NUGGET” at checkout for 20% off your next order!Check out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop! We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, Mark and Julie Calhoun, and Yinan Liu Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/fundamentals-part-2Nuggets:0:04:22 – A favorite memory from Jesse's trip to Rocklands, and my week-long trip to Bishop in 20170:11:12 – Top out views0:12:06 – Jesse's Tip #1: Try to have a mix of crash pads0:16:55 – Steven's Tip #1: Make your preparation as specific as possible0:20:21 – Bonus Tip: Two things that people miss in their bouldering training0:22:51 – Steven's Tip #2: Decide really quickly whether or not the boulder you're trying is important for you (and have an intention for the trip and each climbing day)0:24:56 – Bonus Tip: Be mindful of the language that you use with yourself (e.g. “I should be able to do this.”)0:25:35 – Jesse's Tip #2: Organize your gear and car before your trip (and stash some emergency snacks in your bag!)0:30:01 – Steven's Tip #3: Bring everything you think you might need to the boulders0:32:41 – Jesse's Tip #3: Know basic bouldering ethics, and know how to move efficiently in a group (and be polite at the boulders)0:35:01 – Steven's Tip #4: Take breaks to run around and look at cool stuff0:36:28 – Bonus Tip: Take your climbing shoes off between every try0:36:49 – Steven's Tip #5: Sleep on a decent bed (and bring your pillow!)0:39:06 – Steven's Pitfall #1: Blowing through all of your skin on day 10:40:22 – Jesse's Pitfall #1: Getting socially exhausted (i.e. be mindful of how much social energy you have)0:41:46 – Steven's Pitfall #2: Spending the whole day “warming up” to do the hard thing0:42:59 – Bonus Tip: Learn how to warm up with minimal climbing (and be ruthlessly realistic about how much time you have and what you can do in a day)0:44:35 – Jesse's Pitfall #2: Not being mindful of how much total energy you have0:46:45 – Steven's Pitfall #3: Blowing it with timing when it comes to conditions and sun/aspect0:48:02 – Bonus Tip: Try to find out when your project goes into the shade0:48:26 – Jesse's Pitfall #3: Not taking responsibility for your own safety0:52:40 – Jesse's Top Tip: Know good bouldering ethics0:53:23 – Steven's Top Tip: Decide quickly whether the bouldering you are trying is important to you

Elite climber Peter Croft shares his struggles and breakthroughs in Training, Nutrition, Tactics, and Mental Game. - It's hard to overstate the impact Peter Croft has had on the sport of rock climbing and on inspiring generations of climbers. He is an incredibly well rounded climber, though perhaps best known for his impressive free solos, many hundreds (maybe thousands of them at this point), including Astroman and The Rostrum in Yosemite. Amongst Peter's other most notable climbs are the first free ascent of Moonlight Buttress in Zion, Venturi Effect in the high sierra, and Solar Flare on Incredible Hulk. Over a 40+ year career I could spend all day talking about what Peter has climbed so I'll wrap it up with just a couple other mind-boggling accomplishments on big walls: He was the first to link up El Cap and Half dome in a day, which he did with his good friend John Bachar… and he was the first to onsight The Shadow in Squamish, which is a stunning 5.13 that went unrepeated as an onsight for more than 30 years (and some really big names tried it). Peter is an absolute master of endurance and efficiency, born from decades of soloing up and DOWN routes and linking up incredibly long traverses. There's likely no other climber in the world as intimately familiar with movement over rock than Peter is, especially when it comes to multi-pitch granite and crack climbing. He is as impressive as he is humble, and this conversation is so full of wisdom and genuine stoke I just know it's going to fill your heart. - CHAPTERS: Struggle: 0:16:02 Training: 0:22:47 Nutrition: 0:35:56 Tactics: 0:42:26 Mental Game: 0:55:13 Purpose: 1:11:44 Takeaways: 1:21:50 - Follow along on Instagram @thestruggleclimbingshow. Do you want to climb with the legend himself? You can hire Peter as a guide and enjoy the greatest day of climbing in your life -- simply drop him an email at petercroft100@gmail.com. - PhysiVantage is the official climbing-nutrition sponsor of The Struggle. Visit www.physivantage.com/discount/STRUGGLE15 to receive 15% off your full priced nutrition order.   Petzl is the official gear sponsor of The Struggle. Check out their amazing products, including their Hirundos harness, at your local gear shop and learn more at petzl.com.   This episode is sponsored by FrictionLabs. No fillers, made in the US, and the best you can get. Chalk up less and climb more with FrictionLabs! Visit www.frictionlabs.com and enter code STRUGGLE20 at checkout for 20% off your first order. - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - Want to be a podcast hero and score yourself some rad limited edition swag? Support the show and the climbers who make it by becoming a Patron at www.patreon.com/thestruggleclimbingshow - Still reading? You deserve a free sticker: Please rate and review the show -- it really helps us to reach a wider audience! Snap a pic of your review, post to IG, and tag @thestruggleclimbingshow so that we can find you, and we'll send you a sticker just because you're rad. - This show is produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger. Let's climb hard and do good things in the world!

Fundamentals (Part 1 of 6) — In this episode, Jesse and I each share our top tips and pitfalls for going on a climbing trip. Whether you are planning your first-ever climbing trip, or are a seasoned climber, we think you'll find some helpful nuggets here. We learned these lessons the hard way. Hopefully, you won't have to.Listen to more Fundamentals episodes!thenuggetclimbing.com/fundamentals Check out Athletic Greens!athleticgreens.com/NUGGETUse this link to get a free year's supply of vitamin D + 5 travel packs!Check out Rhino Skin Solutions!rhinoskinsolutions.comUse code “NUGGET” at checkout for 20% off your next order!Check out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop! We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, Mark and Julie Calhoun, and Yinan Liu Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/fundamentals-part-1Nuggets:0:02:53 – Jesse's story of breaking his toe in Thailand, and my first-ever bouldering trip to Bishop CA0:06:28 – Lessons from our first failed climbing trips0:09:11 – Jesse's Tip #1: Set the tone for the trip early0:12:11 – Jesse's Tip #2: On a week-long trip, always rest the second day0:13:58 – Patience, and taking a week or two to acclimate on longer trips0:17:55 – Steven's Tip #1: Be open0:21:48 – Steven's Tip #2: Climb some easy things0:23:47 – Bonus Tip: Pay some attention to what your climbing values are0:24:10 – Steven's Tip #3: Go look at tons of stuff0:25:51 – Jesse's Tip #3: Minimize the decisions you have to make right after climbing0:27:24 – Try to avoid survival mode0:29:09 – Steven's Tip #4: Measure the success of the trip in experiences, and not in sends0:31:28 – Bonus Tip: Set process-oriented goals rather than achievement-oriented goals (and scrap the tick list)0:34:12 – How complicated it is to climb well on a trip0:37:34 – Jesse's Pitfall #1: When people recommend climbs to you, keep in mind that they almost always recommend climbs that they had good experiences on, not things that are objectively good0:39:11 – My first trip to The Red, Jesse's first trip to Hueco, and thoughts on training for your first trip to a new area0:41:55 – Jesse's Pitfall #2: Don't train right up until the trip, and don't try to cram your training in at the last second (show up rested)0:45:10 – Steven's Pitfall #1: Spending the entire trip on one climb0:46:07 – Steven's Pitfall #2: Climbing way too much0:47:21 – Bonus Tip: Be genuinely interested in other people's climbing0:49:01 – Bonus Tip: It's ok to climb a lot on a trip, but be sure to rest appropriately afterward0:52:39 – Jesse's Pitfall #3: Wrecking your skin0:54:47 – Steven's Pitfall #3: Not getting the intensity right0:57:52 – The sunk cost fallacy on a trip0:58:57 – Jesse's Top Tip: Set the tone early in the trip0:59:37 – Steven's Top Tip: Be open1:00:31 – Wrap up

Elite climber Mary Eden (aka Tradprincess) shares her struggles and breakthroughs in Training, Nutrition, Tactics, and Mental Game.  - Mary Eden is perhaps most known for her crack and off-width climbing at an elite level, but as you'll hear in our chat, she doesn't consider herself an "off-width climber"… she's a climber. A climber who seeks discomfort and charges headlong into styles that challenge her. Bouldering, sport climbing, crack and off-width… she gets after all of it, and at an incredibly high level. Just a few months ago Mary accomplished a life goal when she became the first woman to send Necronomicron on gear, an insanely cool 100ft 14a horizontal roof crack in the White Rim. Mary is humble, honest, and an incredible example of what can be accomplished with focused hard work, an open mind, and a seemingly bottomless well of stoke. I think you'll find this conversation very relatable, and very motivating.  - Petzl is the official gear sponsor of The Struggle. Check out their amazing products, including their super light and strong Scirocco helmet, at your local gear shop and learn more at petzl.com.   PhysiVantage is the official climbing-nutrition sponsor of The Struggle. Visit www.physivantage.com/discount/STRUGGLE15 to receive 15% off your full priced nutrition order.  - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world.  - Want to be a podcast hero and score yourself some rad limited edition swag? Support the show and the climbers who make it by becoming a Patron at www.patreon.com/thestruggleclimbingshow - CHAPTERS: Struggle: 0:06:45 Training: 0:11:55 Nutrition: 0:24:22 Tactics: 0:30:25 Mental Game: 0:38:33 Purpose: 0:45:22 Takeaways: 0:51:42 - Follow along on Instagram @thestruggleclimbingshow, and @tradprincess - Still reading? You deserve a free sticker: Please rate and review the show -- it really helps us to reach a wider audience! Snap a pic of your review, post to IG, and tag @thestruggleclimbingshow so that we can find you, and we'll send you a sticker just because you're rad. - This episode was produced and hosted by Ryan Devlin. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry.  - The struggle makes us stronger. Let's climb hard and do good things in the world!    

Anna Hazelnutt is a professional climber who specializes in difficult single-pitch trad and slab climbing. But don't let her specialization fool you—she's an all-around badass! We talked about two of her biggest climbing achievements to date, leaning into her superpowers, top training exercises for slabs, dealing with negative comments online, embracing empathy, comedy as a mechanism for change, and much more!Check out Chalk Cartel!chalkcartel.comUse code "NUGGET" at checkout for 20% off your next order!Check out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android)Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Athletic Greens!athleticgreens.com/NUGGETUse this link to get a free year's supply of vitamin D + 5 travel packs!Check out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop! We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, Mark and Julie Calhoun, and Yinan Liu Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/anna-hazelnuttNuggets:0:08:20 – Anna's childhood room0:10:00 – Plans for Austria0:11:21 – What we would talk about if we were doing a 6-hour podcast0:12:50 – Switching places, and the names of our Subarus0:14:35 – What is Anna's last name? (Hazelnutt? Hazlett?)0:17:39 – Lynn Hill gave a shoutout to Anna on The Nugget0:19:41 – How Anna got started in climbing, and how she found her slab/trad niche0:24:40 – Anna's climbing identity, not letting herself grow comfortable, and her competitive side0:28:57 – Balancing intensity and comedy0:30:10 – What Anna does to relax (reading books, writing poetry, art), and having trouble sitting still0:33:30 – Getting an overuse injury from too much slab climbing, and sending ‘Once Upon a Time' E9 6c in the UK0:35:53 – Anna's “belaytioship” with Tom Randall0:39:29 – Going back for ‘Walk of Life' E90:41:33 – More context about Once Upon a Time and Walk of Life, using skyhooks as trad climbing gear, and taking an hour to lead a 50-meter slab0:45:38 – Anna's approach to projecting, and breaking down the climb into chapters0:50:14 – The chapter names of ‘Walk of Life' E90:55:32 – Teasing more about toe training, and Anna's thoughts on hangboard tests1:01:01 – Some context about the 9c test1:02:53 – Toe training!1:07:11 – How Anna inspired Tom to work on flexibility1:09:15 – Leaning into our superpowers1:14:53 – Anna's dream board, and seeking out hard climbs that fit her style1:19:30 – How and when Anna did her toe training, and nighttime training at Tom's house1:24:09 – How hard are the hardest slabs in the world, and what will it take for Anna to climb them1:28:45 – Why vertical bouldering is so different from steep bouldering when it comes to pushing your limits1:31:23 – Anna's thoughts on slab grades, and how they are often unfairly sandbagged1:38:04 – Patron question from Jonathan: Does Anna have any training tips for slab climbing? (Anna shares her top slab training exercises: toe training, flexibility, balance, and more)1:41:20 – Pull-ups on micro edges, and the smallest holds Anna can do pull-ups on1:43:19 – Shoulder exercises for slab1:44:12 – Do coordination gym slabs help with outdoor slabs?1:46:59 – Shoes for hard slabs like ‘Meltdown' 9a (5.14d)1:52:54 – Question from Ethan Pringle: What are some synonyms for success in rock climbing that aren't violent or war-like?1:58:52 – Another question from Ethan: Where does Anna's work ethic come from?2:02:55 – Anna's sensitivity2:04:14 – Dealing with negative comments and hate from dudes on the internet2:09:31 – An example of a disgusting comment that Anna received from someone on her YouTube page2:16:14 – Anna's story about a recent comment she and her sister got at the gym2:21:18 – Patron question from James: How can we make women feel more comfortable and included at the crag and at the gym?2:23:31 – Anna's thoughts on intention, awareness, curiosity, and acting with empathy and compassion2:28:27 – What makes Anna feel safe vs unsafe in a climbing gym setting2:31:32 – How the burden often falls on the people who are inflicted, and don't assume2:35:45 – Derek Sivers, and why we should just treat everyone the same while respecting their lived experience2:39:17 – Some more thoughts about progressivism, and being willing to own your mistakes2:41:34 – Comedy as a mechanism for change, and studying biochemical neuroscience and English2:42:32 – The change that Anna is trying to make through her videos2:47:07 – Giving others permission2:49:28 – What Anna feels excited about right now in her climbing2:51:01 – What Anna feels excited about right now with her YouTube channel2:52:59 – Anna's sources of income2:54:54 – Being a hand model for a Sofie Tucker music video2:56:41 – The difference between YouTube and podcasts3:00:35 – Final question from Ethan: Does Anna have specific goals that are lifetime achievement goals?3:06:43 – Empathy3:09:20 – Wrap up

Todd Perkins is one of those local legends who you've probably never heard of. That is unless you've climbed on some of his routes around St George, Utah. We talked about growing up in the Mormon church, the mind-opening effects of cannabis, climbing his first 5.14 in the 90s and maintaining that level for 25 years, near-death experiences, the intelligence of the cosmos, aliens, and much more.Support the Access Fund!accessfund.org/donateCheck out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android)Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop!Check out Athletic Greens!athleticgreens.com/NUGGETUse this link to get a free year's supply of vitamin D + 5 travel packs! We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, and Mark and Julie Calhoun Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/todd-perkinsNuggets:0:05:22 – Todd's pancake beta0:08:29 – Growing up in the Mormon church0:10:40 – Cannabis0:17:50 – Solar-powered weed smoking0:19:41 – “Get down from there!” and how Todd got introduced to climbing0:23:08 – Getting into route development in the 90s, and learning from Jorge Visser and Randy Leavitt0:28:34 – Developing routes at the Cathedral,0:31:26 – Climbing Planet Earth at the VRG, and progressing from 12a to 14a (7a+ to 8b+) in two years0:33:18 – Chris Sharma's psych for climbing as a 15-year-old kid0:35:07 – Longevity, gratitude, and being present0:39:08 – Setbacks, trying Golden for a Moment 14b (8c), and using a portable fan 20 years ago0:45:51 – Coming back from hip surgery and other setbacks0:48:28 – More about being present0:56:00 – What motivates Todd in his climbing these days0:57:52 – Having an out-of-body experience on Planet Earth, and other most meaningful ascents0:59:24 – My (Steven's) two hardest routes and how different those experiences were, and Todd's thoughts on mental tenacity1:05:24 – Adventure in sport climbing and route development, and Todd's near-death experience1:11:01 – Spirituality, the intelligence of the cosmos, and the goods and bads of religion1:16:15 – Steven shares some thoughts on the damaging parts of growing up in a religion1:19:37 – What Todd learned from studying Buddhism1:21:00 – Aliens1:33:14 – Nuclear testing in the 50s and 60s1:36:48 – Why Todd never left St George1:39:07 – Plans to try Flight of the Conchords 14c (8c+) this winter1:42:27 – Trusting your intuition, getting lots of sleep, and not pushing too hard1:47:07 – Wrap up, and we should all spend more time thinking about something other than climbing

Marisa Michael is a registered dietitian nutritionist with 20 years of experience who specializes in eating disorders in athletes and climbers. We talked about the characteristics of eating disorders, the line between eating for performance and disordered eating, why losing weight won't make you climb harder, recommendations for climbers and youth athletes, intuitive eating, Marisa's sweet tooth, and much more.Eating Disorders Helpline:nationaleatingdisorders.org/help-support/contact-helplineListen to more top nutrition episodes!thenuggetclimbing.com/top-listsCheck out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android)Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop!Check out Arc'teryx!arcteryx.comArc'teryx Presents: Free as Can Be We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, and Mark and Julie Calhoun Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/marisa-michaelNuggets:0:05:03 – What Marisa had for breakfast0:07:04 – Overview of the conversation to come0:08:37 – The difference between a registered dietitian and a nutritionist0:11:03 – Working with athletes and disordered eating in her practice0:12:32 – Why Marisa chose to specialize in working with athletes who struggle with disordered eating0:15:13 – What Marisa hopes to accomplish in this episode0:17:03 – A bit about my (Steven's) experience with disordered eating and the biggest question I have for Marisa0:18:44 – What distinguishes an eating disorder or disordered eating?0:23:33 – Discipline and eating for performance vs. disordered eating… Where is the line?0:30:13 – Personifying your eating disorder0:31:57 – How my mindset shifted from self-care to anxiety after losing weight0:35:27 – Discipline doesn't have to mean ignoring your body cues0:36:25 – What the data says about weight and climbing performance, and why we should all calm down about weight0:38:02 – One thing that might have prevented my eating disorder if I had known them sooner0:39:38 – BMI and finger injuries, and disordered eating in elite climbers0:41:38 – Is weight cycling ever appropriate?0:45:48 – Another thing I wish I had known sooner, and breaking training PRs this summer0:49:03 – Food is fuel, and it's also more than fuel0:49:58 – “It depends”0:52:03 – Intuitive Eating as a framework0:54:11 – The 10 principles of Intuitive Eating0:56:23 – How to navigate our modern food environment with Intuitive Eating (so you don't eat Oreos for breakfast)1:01:41 – Marisa's sweet tooth and she navigates it1:04:52 – Is it ok to celebrate with food after a send?1:06:35 – Marisa's thoughts on “moderators” and “abstainers”, and the plate of cookies example1:11:57 – How restricting leads to bingeing1:17:04 – Marisa's general eating recommendations, and recommended macros for climbers1:20:17 – Food timing1:22:03 – Intermittent fasting: yay or nay?1:23:45 – Patron question from Karl: How do you navigate intuitive eating if you don't get hungry?1:25:15 – How to calculate your daily energy needs1:27:19 – Patron question from Shawn: How do we get enough protein in a healthy way?1:29:10 – Marisa's thoughts on eating meat1:31:47 – Marisa's thoughts on eating fat1:32:47 – Patron question from Vicente: Prefered supplements?1:36:47 – Patron question from Jaime: Any tips on how to lose body fat for people who are stuck?1:38:05 – Marisa's thoughts on the ketogenic diet1:41:57 – Marisa's thoughts on veganism and vegetarianism1:44:38 – Patron question from Cody: What is a good starting point for someone who is trying to heal an unhealthy relationship with food?1:47:22 – Patron question from Wren: How can all climbers contribute to a healthy environment surrounding food/body image?1:51:13 – How to respond to jokes about food restriction1:53:39 – Are there any foods we should avoid?1:55:43 – Marisa's master's thesis, studying eating patterns in youth climbers, and recommendations for parents and coaches2:00:58 – Favorite pre-climbing snack2:02:08 – How important is protein before or during climbing/training?2:03:31 – Studying amenorrhea in female IFSC athletes2:07:47 – “Eat enough.”2:08:53 – Wrap up

Aidan Roberts is a 23-year-old from the UK, who has emerged as one of the strongest boulderers in the world. We talked about training for his trip to Switzerland to try Alphane V17, differences among top boulderers, how Aidan developed his climbing style, addressing finger weaknesses, training using replicas, his goal-setting philosophy, plans to train for Burden of Dreams V17, considering our environmental impact as climbers, and much more. *He sent Alphane V17 two weeks after this interview. Congrats Aidan!!!Listen to more top bouldering episodes!thenuggetclimbing.com/top-listsCheck out Frictitious Climbing!frictitiousclimbing.comUse code "NUGGET" at checkout for free shipping on your next order!Check out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop!Check out Arc'teryx!arcteryx.comArc'teryx Presents: Free as Can BeCheck out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android) We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, and Mark and Julie Calhoun Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/aidan-robertsNuggets:0:06:13 – Seasons are shifting0:08:52 – Prepping for his trip to Switzerland to try Alphane V17 (9A), and setting his replica0:11:44 – Trying Alphane, and bullet points0:13:10 – We've already planned on a round 2!0:15:23 – Crushing hard boulders to Elton John, and finding focus through relaxation0:19:43 – Aidan's first trip to the Rocklands and leaving competitions behind0:26:01 – How Aidan developed his style, and how he thinks about training his weaknesses0:28:02 – Differences among top boulderers, what Aidan learned from climbing with Dave Graham, and the shared trait of perseverance0:36:10 – Aidan's climbing style, high angle crimps, and leg crimping0:42:41 – How Aidan's style is different from how Shawn Raboutou climbs0:46:38 – Redefining what it means to be strong, and making your training specific0:47:56 – Aidan's thoughts on why none of the current V17's (9A's) have been repeated yet0:50:18 – Getting away from “simple tasks” and reductionism in training0:56:24 – How Aidan got so good at his style of climbing and high angle crimping1:03:07 – Discovering sling testing with Dan Varian, and training with mono slings1:07:23 – Summary of how Aidan got so good at his climbing style1:09:28 – Training in a high angle position, and how he strengthened his index fingers1:11:37 – Aidan's pinkie strength, and testing with Ollie Torr1:16:09 – How strong is Aidan on the Beastmaker 2000 center edge?1:18:09 – Why simple finger strength testing doesn't necessarily apply to our finger strength on the rock1:22:19 – More about training his index fingers1:26:21 – Quality and applicability in training1:28:08 – “There is no rapid magic formula for finger strength”1:29:07 – How Aidan approaches a project, and collecting bullet points for each move1:35:01 – Aidan's pre-send rituals1:39:01 – Using bullet points to set the replica for Alphane, carving wooden holds, and measuring moves1:45:59 – Training his legs for Alphane, and Copenhagen planks for abductors1:47:50 – Using feet follow rules on his board1:49:57 – Climbing Alphane from two moves in, and how to train for long boulders on a home wall or board1:59:28 – Going to Finland to try Burden of Dreams V17 (9A), and what he learned from trying it2:09:49 – Mastery2:14:17 – Plans to train for Burden of Dreams2:19:37 – Screwdriver injury2:22:17 – Aidan's philosophy with training on replicas, and climbing Isles of Wonder Sit V16 (8C+)2:27:21 – Balancing highly specific training (replicas) with other training2:29:48 – Aidan's formula for goal setting (result, reality, and response)2:33:09 – His goal-setting formula applied to Alphane2:36:37 – Influence and contribution, and Aidan's podcast and magazine2:42:13 – Traveling, and considering our environmental impact as climbers2:52:24 – Thinking about offsetting my CO2 for my trip to Rocklands next summer2:55:39 – Plans to live in the US for a year2:57:21 – Wrap up

Tommy Caldwell is the most accomplished big wall free climber alive. He is best known for having free climbed The Dawn Wall, the most difficult big wall free route in the world. We talked about his achilles injury, doing the FA of Flex Luthor, training for V12 boulder problems on The Dawn Wall, undone lines on El Cap, exploring the limits of human endurance, being vulnerable through writing a book, parenting, and much more.Listen to more top episodes!thenuggetclimbing.com/top-listsCheck out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop!Check out Chalk Cartel!chalkcartel.comUse code "NUGGET" at checkout for 20% off your next order!Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android)Check out Arc'teryx!arcteryx.comArc'teryx Presents: Free as Can Be We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, and Mark and Julie Calhoun Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/tommy-caldwellNuggets:0:07:08 – What is your Dawn Wall?0:07:59 – Tommy's injury and his canceled trip to Germany0:09:53 – Tommy's Instagram post about his injury, why he shared it, and creating accountability0:15:21 – Trying Magic Line and what Tommy's climbing looks like these days (pre-injury)0:17:35 – Why El Cap is so significant to Tommy, and his time spent at the Fortress of Solitude in CO0:20:17 – Bringing his adventure mindset to bolting and climbing Kryptonite and Flex Luthor0:23:05 – Matty Hong's repeat of Flex Luthor, and Tommy's thoughts on the grade0:25:20 – The differences between Chris Sharma and Tommy, and trying Biographie (first 5.15a/9a+) with Chris0:28:48 – Similarities between El Cap and competition bouldering0:30:04 – Why Tommy is drawn to “blue collar” climbing, and finding the niche that barely anyone wants to do0:31:56 – Patron Question from Christoph: Why is/was Tommy so far ahead of everyone else when it comes to big wall free climbing?0:34:00 – Patron Question from Atlin: What's the next big objective that hasn't been done in Yosemite?0:35:16 – Leo Houlding's vision for El Cap, and freeing the Passage to Freedom with Alex Honnold0:38:46 – More free routes on El Cap, family time in Yosemite, and their yearly trip to Fontainbleau0:41:13 – What made the difference the season he sent the Dawn Wall, and training for the V12 boulder problems on the crux pitches0:46:42 – Will the Dawn Wall be climbed in a day?0:47:55 – What did it feel like to see Adam Ondra send the Dawn Wall so quickly?0:58:12 – Tommy's TC Pro quiver, and wearing the same size shoe for everything1:01:11 – Toenail fungus, and Tommy's experience with Lamisil1:04:53 – Making a living as a pro climber, and which parts have felt like work1:07:09 – Writing the book, and how the book affected his relationship with his dad1:14:32 – Tommy's parenting philosophy, and Becca as “tiger mom”1:18:07 – Patron Question from Eli: Tips for climber dads?1:19:47 – Patron Question from John: Who taught Tommy vulnerability?1:25:10 – Patron Question from TJ: How does Tommy keep the psych through injury?1:26:34 – The story behind Tommy's repeated achilles injury1:31:19 – Does Tommy have things in climbing that feel undone?1:33:16 – Bouldering projects around Estes, and climbing in Upper Chaos1:35:20 – Is Tommy still improving at climbing?1:36:21 – The king line on El Cap1:40:39 – Future linkups in Yosemite1:42:51 – Tommy's favorite Disney movie1:43:30 – Favorite snack for big walls/linkups, and the CUDL experience1:46:13 – Exploring the limits of human endurance, and learning the logistics from ultra runners1:48:29 – How hard does Tommy climb on the Moonboard?1:48:52 – Big wall pooping stories1:51:16 – Another book?1:52:28 – What Tommy is trying to do with environmentalism, and the Oak Flat mine1:55:25 – Wrap up

Drew Ruana is back on the podcast and is joined by his friend Cameron Hörst, who is one of the best young sport climbers in the country. We talked about lessons they've each learned from recent sends, what it was like growing up as kid crushers, training for bouldering vs. sport climbing, how to stay strong while projecting, Drew's thoughts on climbing V18, and Cam's thoughts on climbing 5.15c.Listen to more top episodes!thenuggetclimbing.com/top-listsCheck out Petzl!petzl.comOr shop for Petzl quickdraws at your local climbing shop!Check out Chalk Cartel!chalkcartel.comUse code "NUGGET" at checkout for 20% off your next order!Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Crimpd!crimpd.comOr download the Crimpd app! (Available for iOS and Android)Check out Arc'teryx!arcteryx.comArc'teryx Presents: Free as Can Be We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, and Mark and Julie Calhoun Become a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/drew-and-cameronNuggets:0:06:31 – What they climbed on today0:07:59 – Drew's skin injury in Bishop back in 20200:09:38 – Cam's bouldering trip to CO, and plans to do more bouldering0:12:04 – Why Drew pivoted to bouldering0:14:38 – Why ‘The Ice Knife' and ‘Dire Wolf' stand out to Drew0:18:58 – How Drew balances hard projects with quick ticks, and trying ‘Megatron' V17 for 70+ days0:23:57 – Cam's experiences climbing ‘Bone Tomahawk' 15a and ‘Resisting Arrest' 14d0:27:43 – Training mode for Big Claw 14d0:30:00 – Patron question from Tristan: For Drew, what are 1-3 things you've learned from doing so many hard boulders in CO?0:34:23 – What keeps the fire burning for Drew, and the drug rush of sending a new hard boulder0:36:36 – How many V16s are there in the world?0:37:22 – Drew's thoughts on switching back to sport climbing, and how many 5.15s there are in the US0:41:53 – The Grand Illusion0:44:15 – Taking a gap year to try to climb 5.15, and what Cam learned from climbing with Joe Kinder and doing ‘Bone Tomahawk'0:49:57 – Patron question from Howard: Cam, what position did you play in high school football? Did any skills from football transfer to climbing?0:52:35 – Having a team (or climbing partner) who builds you up0:54:59 – Wes Schweitzer (NFL offensive lineman)1:00:23 – Patron question from Xander: Cam, do you still play football? Did you train for climbing during football season?1:03:58 – How team sports helped make Cam a well-rounded athlete, and being exposed to lots of different things growing up1:07:13 – Drew and Cam's thoughts on their different upbringings as kid climbers1:13:50 – Patron question from Eli: What did they love/hate about being kid crushers? What do they appreciate about how their parents handled their climbing lives?1:19:02 – Patron question from Christoph: Cam, what was it like having a famous coach as a dad? And Cam's plans to carry the torch1:23:48 – Patron question from Xander: How do you balance training and sending? Do you cycle between training and sending, or can both happen concurrently? (Drew's bench press and pull-up numbers)1:29:22 – Drew's thoughts on spending the last three years only focused on outdoor bouldering1:33:14 – Cam's thoughts on the difference between training for bouldering vs. sport climbers, and how he balances training and performance cycles1:39:36 – Drew's thoughts on maintaining his aerobic base when focusing on bouldering1:46:25 – Patron question from Bryce: I'm about to hit the road for a year. Should I mix in training to keep my strength up?1:49:52 – The guys give me their recommendations for keeping my strength up on a three-month sport climbing trip1:54:28 – Cam's goal to climb 5.15b (9b), what it would take for him to climb 15c (9b+), and plans for his career2:00:35 – Drew's thoughts on what it will take for him to climb V182:06:58 – Drew's recent FA of Distortion V16, and plans to climb more V16s2:12:13 – Cam's plans for the Fin Cave2:13:24 – Drew's thoughts on his career2:17:33 – Flow state2:19:39 – Who Cam is most impressed by in climbing2:21:31 – Who Drew is most impressed by in climbing