Podcasts about onion juice

Onion Juice - This buzzword has everyone with a hair problem - hair loss or hair fall scrambling. But is it really as effective as it's touted to be? We asked the experts. Mansi Zaveri, Founder of Kidsstoppress, speaks to Saloni Anand of  @TrayaHealth heal about whether onion juice can actually make hair grow or not.Support the show

Onion juice is a natural hair loss remedy for many different types of hair loss. Whether autoimmune, nutritional, or fungal, onion juice can help stop hair loss naturally and stimulate natural hair growth quickly. Onions are loaded with sulfur, an essential building block for keratin, the protein that builds your hair. Onions have a high amount of quercetin, which is beneficial for autoimmune hair loss cases caused by alopecia. Quercetin helps increase the growth hormones of the hair follicle. It's also a powerful antimicrobial, so it can help protect the scalp against the overgrowth of yeast, fungus, and mold. To use onion juice for hair growth, chop one red onion and blend it in a blender. Put the blended onion through a cheesecloth to separate the liquid from the pulp. Massage the liquid into your scalp for a few minutes in the shower. Don't rinse! Allow the onion juice to sit in your hair for 30 minutes to 1 hour.Rinse your hair and shampoo twice to remove onion odor. Do this twice per week for 4 to 6 weeks. You should notice hair growth after week 3 or 4!To increase the benefits of onion juice for hair, add 5 drops of rosemary oil. In a 2015 randomized trial, rosemary oil was found to be as effective as one of the top medications for alopecia. Rosemary oil has several anti-inflammatory and antioxidant phytonutrients that increase blood flow to the scalp.While onion juice for hair has been proven effective, fermenting it can increase its effectiveness! To do this, combine onion juice, 8 ounces of water, a teaspoon of sea salt, and a ½ teaspoon of raw honey in a glass or mason jar.Cover the mixture with a cheesecloth and allow it to ferment at room temperature for 72 hours. This enhances the quercetin in the onion juice, increasing hair growth. Put the mixture through a cheesecloth to separate the liquid.If you're experiencing hair loss, taking 10,000 to 20,000 IU of vitamin D daily is very beneficial. A healthy diet is also imperative!Dr. Eric Berg DC Bio:Dr. Berg, age 60, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media.

A kitchen secret to bedroom bliss? Red onion juice could be the unexpected hero you've been waiting for. In this podcast episode, I explore the surprising potential of red onion juice for erectile dysfunction. I will unpack the science behind its benefits and how it could fit into a healthy lifestyle. Don't miss out on this episode. Tune in now and discover what you might be overlooking!--------------If you liked this episode, please SUBSCRIBE, like, leave a comment, and share so we can keep bringing you valuable content that gets results!--------------Follow Me On:InstagramTwitterFacebookTikTokYouTube--------------For all links and resources mentioned on the show and where to subscribe to the podcast, please visit https://sexualhealthformenpodcast.com/red-onion-juice-erectile-dysfunction--------------Ready to empower your health journey? Secure your FREE PDF copy of the “5 Natural Solutions to Overcome ED” today! Dive into knowledge that could transform your life. Click the link below to claim your copy

 I went through many hair-loss programs and I want to present something that works and is affordable.Besides of severe diseases the reasons of losing the hair are:1. The calcifications of the blood vessels that are supporting the hair roots with nutrition…2. The lack of nutrition necessary for growing the hair…3. Stress.4. The lousy Attitude of the people (to be a sheep) who are losing hairs… People who don't have the freedom to think freely, regardless what the society proclaim is correct, and that are 90% of the population. 1. The calcification of the blood vessels is a huge problem caused by dairy products, industrial processed food, meat…The Japanese have designed 1000 years ago the dish Natto, that are special fermented Soybeans with Vitamin K2 that drives the calcium from the blood into the bones!In addition, we have to purify the blood and kidneys with juice from Watermelon with the peel, at least 1/2l per day for at least 2 months. And to clean the liver with milk thistle supplement for at least 6 weeks. 2. Through the bad soil that we have today, our fruits and vegetables have lost 90% of their nutrition within 100 years… So that the population eats too less nutrition. What is needed for the hairs? Fish collagen or Gelatin.Silica for stronger and flexible hairs and bones that hinder them to break too fast…Natto or Vitamin K2 in MK7 form.Biotin.Vitamin B6.Copper, Zinc.And you should eat pro-biotic in the form of fermented vegetables, soybeans, or pro-biotic supplement every day. Because then your digest system will work so much better and can get much more nutrition out of your food. 3. Avoid stress…How to prevent and regrow the hair…1. Apply Biotin as conditioner and/or take a biotin supplement. Biotin is a vitamin B component and so not harmful. I have tried Biotin Conditioner from Avalon Organics already over 2 years, and it helps… In the long run the medicaments minoxidil and finasteride for hair loss are harming and not useful. 2. Low level laser therapy for pattern balding with Infrared Laser LED.This device is expensive you get it from Amazon and eBay. So more laser diodes so better… It has positive science proofed results for hair loss. But the results are different… So shorter your hair, so better, because the hairs are blocking the infrared light… A laser comb makes more sense.  3. Soft Head massage daily 20 minutes. Science proofed. 4. Micro needling only useful when done by specialists. Science proofed.5. Hair implant are too expensive. 6. Onion Juice, I am doing it already… It is cheap and affordable with positive science proofed results…  On a 14 days survive, done with 2 times/day onion juice on the head, even bald patches on the head could grow hair. Try out 14 days onion juice on the head for 1 hour, once a day for every day. And then every second/third day… 2 mid-size onions (5cm diameter) should be enough… Juice the onions, wash your hair before, dry the hair until they are only wet. And slowly put the onion juice on your head and let them 1 hour on your head. Wash the onion juice out of your hair only with water is the best.… Don't cry… The first 3 times it is not so easy (without pain, no gain) after that it is easy to do… 7. Rosemary oil is proved for helping hair loss and regrowing hairs, it gets the same results like minoxidil and finasteride without side effects. You can use only 3 drops (never above 5 drops) of rosemary 100% essential oil for every application. Blend it with water, Baby shampoo and foam it up with a paint brush… and then you massage it softly on your scalp… Let it soak for 2 minutes… Or blend rosemary oil together with apple cider water, conditioner, or with hair oil, best is almond oil for your scalp. The other option is to cook water with rosemary, cool it down until the water is red, filter the rosemary out. Wash your hair, spray the rosemary-water in your hair, massage it… After 1 hour wash the hairs again with water, otherwise the skin can dry out... You can keep Rosemary water in the refrigerator only 5 daysMy Video: Hair loss remedies https://youtu.be/pgoXAZSFTscMy Audio: https://divinesuccess.net/wp-content/uploads/2021/Podcast2/Hair-loss-remedies.mp3

#AskDrJohnWatts Different questions related to baldness, hair grafts, hair loss, hair transplant procedures and medical treatments for hair loss are being raised by patients now and then, including the followers of Dr John Watts, who keep flooding his series of hugely popular educational videos on his popular YouTube channel with queries related to different hair issues. In this educational video session, Hyderabad's noted dermatologist & trichologist and one of the Best Hair Transplant Surgeons in Hyderabad, Dr John Watts busts the myth surrounding the use of onion juice or extracts in hair care products like shampoos or oils. Do they work? Can they regrow dense and long hair on bald spots? Are they the right solution for baldness? Dr John Watts answers such questions in detail. So far, he has performed over 2000+ hair transplant surgeries successfully. Sai Ranga asks: Sir, can onion juice or extracts generate new hair on bald spots on the scalp? If not, then why hair care products are marketing with onion as an ingredient? Can they help regrow long and dense hair? Is it true? Please explain. Hair loss is a common concern for many individuals, and in the search for a solution, myths often arise. One such myth involves the use of onion juice on the scalp to regrow hair on bald spots. However, according to Dr John Watts, this belief is untrue. “Onion juice cannot magically generate long and dense hair on bald spots. The spread of such myths can be attributed to various factors. Hence, they should be cautious,” he explained. Firstly, hair product companies may promote the benefits of onion juice to gain the trust of their customers. They highlight the potential of this ingredient, even though most products may not contain pure onion juice but rather a chemical combination derived from it. However, some companies may use the active herbal ingredient in their hair products, such as shampoos or oils. Secondly, individuals often fall victim to marketing tricks and fail to verify the first-hand experiences or feedback of users or their friends who might have used it and formed their opinions. “They may believe the claims without seeking reliable evidence or testimonials. It is important to approach such claims with a critical mindset and seek professional advice,” he said. Dr John Watts clarifies that the use of onion juice may stimulate baby hair growth due to its stimulating or external irritating factors, but it cannot effectively address bald spots. If individuals are experiencing hair loss and other remedies have not been successful, a hair transplant procedure can be considered. However, it is crucial to have a sufficient number of healthy donor hairs on the scalp or body for the transplant to be successful. Conclusion: The belief that onion juice can magically regrow hair on bald spots is a myth. It is essential to rely on scientific evidence and consult with professionals when seeking solutions for hair loss. While onion juice may have some benefits, it is not a miracle cure for baldness. Trichos provides state-of-the-art treatment for various hair loss conditions and offers advanced hair transplant solutions. Call us Today for a Life-Changing Experience.

International Spies! Onion Juice! Top Secret Messages! What do these all have in common? They are all part of the amazing science and history behind INVENTING INVISIBLE INK! To receive updates on activity books, partner promo codes, and news from the Penny & Luck: Inventing Stuff world - subscribe to our quarterly newsletter on pennyandluck.com. Written + Produced by Claire Karwowski Sound Designed by Igor Cujic

In this milestone 400th episode of the Agent Rise Podcast, Neil Mathweg is interviewed by Mindi Kessenich and TJ McGraw, two agents he's coached and helped transform their careers. Join them as they reminisce about the Onion Juice days and discuss the evolution of the coaching program to Agent Rise, the origin and impact of the framework, and the importance of consistency in business. Hear about the journey to the upcoming Agent Rise Summit, taking place from May 21st to the 23rd in downtown Fort Myers (details at www.agentrisecoaching.com/summit). AND Make sure to listen to the end for a good laugh! Resources and Links mentioned in this episode: Agent Rise Summit – May 21-23. 2023 – Fort Myers FL – www.agentrisecoaching.com/summit Book a Discovery Call – www.agentrisecoaching.com Download the first five chapters of the Agent Rise Book at www.agentrisecoaching.com/book Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.agentrisecoaching.com And connect with me on ANY of the following social channels. I LOVE social! Instagram (@agentrise) Facebook.com/AGENTRISE

 I went through many hair-loss programs and I want to present something that works and is affordable.Besides severe diseases the reasons for losing hair are:1. The calcifications of the blood vessels that are supporting the hair roots with nutrition…2. The lack of nutrition necessary for growing the hair…3. Stress.4. The lousy Attitude of the people (to be a sheep) who are losing hairs… People who don't have the freedom to think freely regardless of what society proclaims is correct, and are 90% of the population. 1. The calcification of the blood vessels is a huge problem caused by dairy products, industrially processed food, and meat…The Japanese have designed 1000 years ago the dish Natto, which are special fermented Soybeans with Vitamin K2 that drives the calcium from the blood into the bones!In addition, we have to purify the blood and kidneys with juice from Watermelon with the peel, at least 1/2l per day for at least 2 months. And to clean the liver with milk thistle supplement for at least 6 weeks. 2. Through the bad soil that we have today, our fruits and vegetables have lost 90% of their nutrition within 100 years… So that the population eats too less nutrition. What is needed for the hairs? Fish collagen or Gelatin.Silica for stronger and flexible hairs and bones that hinder them to break too fast…Natto or Vitamin K2 in MK7 form.Biotin.Vitamin B6.Copper, Zinc.And you should eat pro-biotics in the form of fermented vegetables, soybeans, or pro-biotic supplements every day. Because then your digestive system will work so much better and can get much more nutrition out of your food. 3. Avoid stress…How to prevent and regrow the hair…1. Apply Biotin as a conditioner and/or take a biotin supplement. Biotin is a vitamin B component and so not harmful. I have tried Biotin Conditioner from Avalon Organics already for over 2 years, and it helps… In the long run the medicaments minoxidil and finasteride for hair loss are harmful and not useful. 2. Low-level laser therapy for pattern balding with Infrared Laser LED.This device is expensive you get it from Amazon and eBay. So more laser diodes so better… It has positive science-proofed results for hair loss. But the results are different… So shorter your hair, so better, because the hairs are blocking the infrared light… A laser comb makes more sense.  3. Soft Head massage daily for 20 minutes. Science proofed. 4. Micro-needling is only useful when done by specialists. Science proofed.5. Hair implants are too expensive. 6. Onion Juice, I am doing it already… It is cheap and affordable with positive science-proofed results…  On a 14-day survival, done with 2 times/day onion juice on the head, even bald patches on the head could grow hair. Try out 14 days of onion juice on the head for 1 hour, once a day for every day. And then every second/third day… 2 mid-size onions (5cm diameter) should be enough… Juice the onions, wash your hair before, dry the hair until they are only wet. And slowly put the onion juice on your head and let them 1 hour on your head. Wash the onion juice out of your hair only with water is the best.… Don't cry… The first 3 times it is not so easy (without pain, no gain) after that it is easy to do… 7. Rosemary oil is proven for helping hair loss and regrowing hairs, it gets the same results as minoxidil and finasteride without side effects. You can use only 3 drops (never above 5 drops) of rosemary 100% essential oil for every application. Blend it with water, Baby shampoo, foam it up with a paintbrush… and then massage it softly on your scalp… Let it soak for 2 minutes… Or blend rosemary oil together with apple cider water, conditioner, or with hair oil, the best is almond oil for your scalp. The other option is to cook water with rosemary, cool it down until the water is red, and filter the rosemary out. Wash your hair, spray the rosemary-water in your hair, massage it… After 1 hour wash the hair again with water, otherwise the skin can dry out... You can keep Rosemary water in the refrigerator for only 5 days.My Video: Hair loss remedies https://youtu.be/pgoXAZSFTscMy Audio: https://divinesuccess.net/wp-content/uploads/2021/Podcast2/Hair-loss-remedies.mp3

Generating Real Estate Leads On YouTube With Karin Carr - Best of Agent Rise (Onion Juice) We are on our way to episode 350 and to celebrate we are going to begin the countdown of the top three most downloaded episodes.  This week we share the number three most downloaded episode.  It's an instant classic that was published in March of 2018.  Karin Carr was my guest, and many of you now know her as the author of YouTube for real estate agents.  This was all before then, in fact, this was Karen's first-ever podcast appearance.  We've come a long way from the recording of the episode.  We have learned so much since then, but it's fun to hear where we were then how far we've come with YouTube since then.  Here is my interview with Karin Carr back in 2018. Resources and Links mentioned in this episode: Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.agentrisecoaching.com And connect with me on ANY of the following social channels. I LOVE social! Instagram (@agentrise) Facebook.com/AGENTRISE YouTube

I am STILL so excited about what is happening on LinkedIn, I decided to use this Onion Juice episode to talk more about the platform, and how less than 1% of all LinkedIn users are creating content. Back to back episodes on the same subject means you should lean forward and pay attention, this content is juicy! Today, I talk about how to launch a LinkedIn Local group, the third type of digital content, and a few content ideas you can use to grow your influence on LinkedIn! How to launch a LinkedIn Local Event If you are planning to launch a LinkedIn Local event, the first thing you should know is it takes more than a one-man band. To pull off this event in Madison, we had an amazing team of people...a panel, a moderator, coordinators, and sponsors. LinkedIn Local: Madison lasted four hours total, with 2 hours of networking to bookend the event, a panel discussion, and a Q&A session. If you want to start your own event, check out D.P. Knudten's LinkedIn profile, where he posted a How-To PDF for a LinkedIn Local event! There is a third type of digital content… You guys know about the two major types of content, searchable and social, but are you aware there is a third type of content? (I'll wait for your heart rate to normalize...AND...welcome back!) This third type of content is not really searchable, and it certainly isn't social, by strict standards. This new category is LinkedIn content. This could be called 3E content, which stands for Educate, Empower, Engage. The content that is getting viewed the most on LinkedIn does all three of these things. Anyone who starts producing 3E content on LinkedIn right now stands a good chance of becoming an influencer! Respect the platform! Some of you might be thinking “great, I'll produce 3E content and post it on all my channels…” To that I say, respect the platform! Not all content is equal across all platforms. Facebook has a different ranking algorithm than Youtube, LinkedIn content is different than Instagram TV, and so on. Any smart marketer should be posting across each channel, but the content should be planned according to how the users are interacting with it. If you post a real estate listing on LinkedIn, don't expect people to like or share it...that's not what they are looking for. If you educate and empower, you will see great results! LinkedIn Inspiration Are you wondering how you can start influencing on LinkedIn? If so, good, that means you are engaged! Here are some ideas to empower you to start creating great content on LinkedIn. The first and most powerful is to post about your core values. What is your life mission, what's your sword in the stone? These things tend to make great content! If there are books or quotes that have inspired you, share those! Start a video with a quote, then talk about it for a min. If you are headed off to a conference, Vlog (video blog) about it, record snippets, etc. Another great way to share content is to talk about a lesson you have learned (be vulnerable and real). If you are excited about something, talk about it! Chances are, you are not the only one...Lastly, tag other influencers in your posts. This is a powerful way to reach beyond just your own followers. Outline of this great episode [1:00] If you produce content on LinkedIn, it won't take you long to become a LinkedIn Influencer [3:45] Launching a LinkedIn Local Event [8:30] My Network [11:30] Some people are doubting the power of LinkedIn [14:30] There is a third type of content: 3E [17:00] Respect the platform [18:00] LinkedIn inspiration for launching great content Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode D.P. Knudten's LinkedIn Local PDF Linkedlocally.com To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

While the arrival of LinkedIn video last year felt like a case of ‘thanks for finally joining us', it means marketers can now post native LinkedIn videos up to 10 minutes long. The network's algorithm promotes these videos over other content types, as research shows that video posts are shared 20x more than any other content! 75% of business execs watch work-related videos each week, presenting a market ripe for mobilization. This potential has already led savvy marketers to create mobile-optimized video content that promotes enterprise! On this Episode, I will share how I am using LinkedIn, and what type of content I will be sharing in upcoming weeks! A year ago, I said LinkedIn was not even social media...Now I think it's the social platform of the year! A year ago, I declared that LinkedIn was just a large database, not really social media. Today, I am changing my tune. In fact, I believe that LinkedIn is the social network of the year! There is so much happening on this platform, so I am declaring that it's time to get on this train! Stay tuned, I will explain... #TenTipsTenDays There is a trending hashtag and content sharing movement happening on LinkedIn called the #TenTipsTenDays. For 10 days, influencers are posting a short video that contains tips and best practices for their niche. Not surprisingly, this is attracting the attention of tons of followers! I decided to start my own #TenTipsTenDays for all of you agents out there in the OJ nation. I will be creating content for working according to a vision vs. needs, efforts or results, no one relates to your perfection, social vs. searchable content, cheese and whiskers, developing a clear plan, the disease to please, getting connected in madison, and comfort is the enemy of progress, to name a few! Becoming an Influencer As of right now, only the top 1% of people on Linked in are creating and sharing video content. This means that there is a huge opportunity to grow, connect and establish yourself as an expert! To give you an idea of the potential, right now, LinkedIn looks like Youtube in 2006...let that sink in, then start creating! LinkedIn Local I was recently asked to be on a panel for a LinkedIn Local event, which is hilarious because just over a year ago, I declared that LinkedIn was not a social platform. This event was an amazing opportunity to connect to other business professionals from Madison! Besides helping to establish my credibility as a realtor, the fact that were were all present made it easier to blind follow other people's profiles. If you don't have a LinkedIn local where you live, you should start one! If you have questions, reach out, I would love to show you what we did here in Madison! Outline of this great episode [1:15] LinkedIn is the social Media platform of the year! [3:45] #TenTipsTenDays [5:00] You should go to a LinkedIn Local! [7:50] If you create content on LinkedIn, you will be in the top 1%! [9:40] As we create more content, you will automatically become an influencer [16:00] My 10 Tips [18:00] Vulnerability leads to connection [20:00] LinkedIn looks like YouTube in 2006...a wide open space for you to connect and create! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Neil Mathweg - LinkedIn To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

What do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being “Top of Mind.” This is what most business owners want. They want to be Top of Mind with people that need their services either right now or in the future. If you have been around the OJ for awhile, this concept might sound familiar...and you would be right! Today, I am re-squeezing episode #18, to both update some of the concepts I talked about, and show how, more than ever, being top of mind is super important for any real estate agent. Searchable vs. social content In recent episodes, I have talked a lot about social vs. searchable content. As it turns out, I was dancing around this concept back in January of 2016 (episode 18), I just didn't define it as clearly then. If you are posting every video to the same places (Facebook, Instagram, Youtube), you will notice a discrepancy across channels when you look at the view statistics. Market reports don't belong on Facebook, people will get bored and leave. There are people who are searching for tips and advice from agents, and they are using keywords to do it, so start categorizing your YouTube channel to make it easier for them to find you! For more on this concept, check out past episodes where I interview Karin Carr (OJ 131) and TJ Kelly (OJ 132) on this subject! You need all three pillars: Your sphere of influence, chase AND attract Back in 2016, I touched on the idea that you should be attracting people to your business through social media. While this has not changed, I know for a fact that if you only focus on the attraction pillar and neglect the sphere of influence or the chase, you will starve. Depending on the avenue you are using to attract business, it may take longer before you start to see results. Radio advertisers, for example, say it takes 12-18 months before clients start responding to your ads. For me personally, I use the I Love Madison Show as my attract pillar. As of right now, that show is not paying the bills. My open houses, newsletter, and grinding are paying the bills, but people are starting to recognize my team and I around Madison. I am confident that will eventually turn into a stream of business. For now, Caleb Jahr and I will keep highlighting amazing places around the city, we will keep Vlogging and keep connecting people. Attention and trust Two years ago, I said “You'll get their attention not only by what you share (posts, images, podcasts, etc.) but also through HOW YOU ENGAGE with them. When you come across as a real person, then you're going to be much more successful at getting people to feel that they know, like, and trust you.” I think that content is still fresh! You get do lots of things to get people's attention...you can light yourself on fire and stand in the middle of the street, and that will garnish you some attention, but people will not trust you...the best way to gain trust is to be authentic in every interaction you have with a client, whether its in-person or online. Authenticity builds trust. When a client is considering a house, it is one of the biggest and most important decisions they will ever make, and they will not work with someone they don't trust. Work within your vision One of the main reasons I launched the I Love Madison show was to help trailing spouses get connected here in Madison. Last night, I had the chance to speak at an event called Disrupt Madison where I talked about the trailing spouse. Afterward, several people came up to me to say “I had no idea I was the trailing spouse, thank you for that presentation.” Why do I share this? Not to toot my own horn, but to talk about the importance of operating INSIDE of a vision, supported by your “WHY.” As a real estate agent, you will communicate all sorts of things to your clients, but all of that communication should flow from a crystal-clear vision of what you are trying to accomplish. When you are consistent with that vision, people will start to notice. Outline of this great episode [1:00] Today, we are re-squeezing episode 18! [2:15] What it takes to be top of mind with our clients [3:30] Searchable vs. Social content [6:45] You need all three pillars: sphere of influence, chase AND attract [8:45] Attention and trust: We have to get their attention, then earn their trust [12:00] The show within the show: Leveraging one platform to promote another. [14:45] People love talking about food...you should be too! [20:00] Your WHY is very important Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

My question for you today is this: are you living in the clouds, or living in the dirt? To be honest, I see a lot of real estate agents who spend most of their time in the clouds, and not enough time in the dirt. On this awesome Onion Juice episode, I encourage you to get dirty, build real relationships, not just connections, and implore you to abandon the word “rededicate.” Up, up, and away The clouds represent that fun place in your business where you are planning, dreaming, envisioning a prosperous future, and endless good ideas. The clouds mean a clear plan. If you are just starting out, the clouds can be a fun place to hangout. When I am coaching new agents, we start up in the clouds…we figure out a strategy, play on your strengths, dream a little and plan a lot. We start in the clouds, but we don't stay there. Playing in the dirt The dirt represents the possibly tedious, redundant tasks that ACTUALLY grow your business. Phone calls, knocking on doors, reaching out to your email list, creating new content…this does not mean tweaking your logo to perfection…honestly, your logo doesn't matter. Your brand is insignificant to the amount of time you need to spend in the dirt working. For established agents, sometimes they spend too much time here, and need to spend more time in the clouds. You may have built your business on just hard work, but you are lacking a plan that will sustain you long term. Build real relationships, not just connections Chances are, you have a ton of followers on social media and hopefully a solid email list. You reach out to a lot of these people, a few messages, comment on their content, etc. You might even see them in person and exchange a quick hello. These are connections, not relationships. Relationships are built when you spend time with people in order to get to know them. You share a meal, or coffee, you know their family and what matters to them…they would bail you out of prison…I encourage you to spend time building real relationships. They will ultimately sustain you, and those will be the people that you do life with, not just real estate transactions. A commitment moves you forward I recently heard an interesting take on the word “Re-dedicate,” and it got me thinking about how often I hear people say they are going to rededicate themselves to work or a project or goal. This does not make sense to me. If you are going to “rededicate” yourself to a project in the future, what you are actually communicating is that you have no dedication at this exact moment. A commitment is now. There is no”Re-dedicating” yourself, there is simply dedication and commitment right now. Outline of this great episode [0:45] Let me help you decide where you should be spending more of your time [1:20] Are you living in the clouds or the dirt? [3:45] Clouds mean a clear plan - soundbox coaching [5:35] The established agent might be opening too much time in the dirt [7:20] How to get dirty [7:50] How much time are you spending in the clouds? [8:30] You are your brand [9:25] Working in a vision vs working in your needs [10:20] Rededicate doesn't make sense - a commitment is now [11:50] Connections vs relationships Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

On this onion juice episode, Jerry Potter teaches you how to leverage your Instagram feed to drive business! If you are a real estate agent who uses Instagram, this is the must-listen-to episode! Learn about the new features that Instagram is rolling out, how you can improve your live video, then learn how you can improve your social media knowledge in just five minutes! No empty promises, I promise, just fresh, juicy content for you to ear-guzzle! Are you using the best search and discovery platform to market your business? Instagram places a big emphasis on search and discovery of content. It's one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram's Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content. There are also several other ways you can use Instagram's Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with. Instagram is rolling out a ton of new features! Jerry says if he had to abandon every other social media platform, he would JUST use Instagram...it's that powerful! The app is constantly being updated with new features to help make the experience better for the users. Jerry shares a few of those features, including “focus mode” that adds a professional look to your pictures by blurring out the background, video chat, augmented reality (think Snapchat filters), clickable account names and hashtags, and the ability to mute (but not unfollow) a channel or user. To learn more about the powerful ways you can use Instagram to grow your real estate business, check out this episode of the onion juice! Listen to hear one amazing tip that will instantly improve your live video broadcasts on social media You have all seen the live videos on social media...lots of likes and hearts floating up the screen. If you are like me, you probably wonder how long the person is going to talk, right? What if this real estate agent talks for 20 minutes?? Jerry says one way to improve your live videos is to “offer an end at the beginning,” meaning drop a hook that will encourage views to keep watching until the big reveal. For example “This house is a three bedroom/ two bathrooms, but it might have the strangest thing I have seen in one of the bathrooms, but we'll get there shortly…” Five Minute Social Media with Mr. Jerry Potter It is possible to learn social media in just five minutes…Mr. Jerry Potter shares how on this awesome onion juice episode. If learning and improving your social media presence has been a goal, but you haven't been able to find the time, you should check out Jerry's channel on Youtube called Five Minute Social Media, where he teaches tips and tricks in small chunks that you can learn easily and implement quickly! For all the links, check out the resources section below. Outline of this great episode [0:45] The Onion Juice Is supported by some amazing sponsors, check em out! [1:15] Mr. Jerry Potter joins me to talk instagram! [4:15] Instagram is the best platform for search and discover [6:00] New shiny things: Jerry shares some of the new features instagram is rolling out [11:30] Give people an ending at the beginning [19:45] Five Minute Social Media Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode http://bit.ly/24contentideas www.fiveminutesocialmedia.com www.youtube.com/c/fiveminutesocialmedia www.facebook.com/groups/fiveminutesocialmedia You can connect with Jerry Potter here https://www.instagram.com/mrjerrypotter/ https://www.facebook.com/MrJerryPotter/ https://www.linkedin.com/in/mrjerrypotter/ https://twitter.com/mrjerrypotter https://www.snapchat.com/add/mrjerrypotter To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

The Juice Bar is open! In today's episode, I'll answer your questions about how to adapt to market changes, how to build a real estate team, setting a marketing budget for new agents, and creating systems and processes that support growth. Join me for this Q & A and then join us over on the Facebook group to interact! Adapting to market downturn Bob: I am afraid there will be a market downturn before I get established, what should I do? The truth is, regardless of what the market is doing, there is always an opportunity. It's not what the market is doing that will determine your success, it's about how fast you shift, how willing you are to survive. In 2005, I had no idea what a short-sale was...things were rocking and I was feeling good. In 2008, I learned very quickly what a short-sale was because I needed to in order to survive. You have to adjust and shift, stay in front of clients, stay educated, and continue to grow. How do you educate people on lying realtors who say the market hasn't shifted and they say they are beyond crazy busy Rachelle: How do you educate people on lying realtors who say the market hasn't shifted and they say they are super busy? There may be some realtors who are clueless to any adjustment that is happening and are just programmed to say they are busy. In their case, maybe they don't know what they don't know. Remember that we are in the relationship business. People hire us because they trust us, not because of market stats or price listings. As a new agent, how do I set a budget? Robert: As a new agent, how do I set a budget? It is easy to think that you need all the bells and whistles up front in order to be successful. A sweet website, Facebook ads, the works...In reality, there are ways to build your business that are very low cost. Creating a newsletter is one way I focused on relationships when I was starting out. I even got the newsletter sponsored, so the cost was minimal. I also used open houses to build relationships at little to no cost. Remember too, a clear plan will help you eliminate spending a lot of time and energy on short-term strategies. Once you are established, supporting your family and taking care of regular expenses, then you can add a great website and marketing dollars to your budget. How to I build a real estate team? Karin: How do I build a real estate team? Here is a quick tip when building your real estate team: Hire up! Trust that there are people who will do things better than you can, but don't let that stop you from hiring them, They will be valuable assets to your team! It can be a struggle to delegate and teach others every step of your process, but the value of recreating yourself is priceless. You should also consider contracting out pieces of your operation. This will save you time and money and allow you to focus on growth. I have a hard time getting organized, what systems can I use that support growth? Michelle: I have a hard time getting organized, what systems can I use that support growth? Michelle, great question! Sometimes it's hard to know where to start when you are trying to create a system. I was the same way. In 2013, I was running solo...no buyers agent, no assistant. That was also the year that I sold around 100 houses, so I HAD TO figure out a system that would save me time and keep me organized. I started with an email template that I would send to buyers. They would fill out all the details, then I would just copy/paste that into an offer. It looked professional and saved me hours! Since then, I have created systems for nearly every part of my business. Outline of this great episode [0:30] The juice bar is open! [1:15] I am afraid there will be a market downturn before I get established, what should I do? [6:15] How do you educate people on lying realtors who say the market hasn't shifted and they say they are super busy? [8:30] As a new agent, how do I set a budget? [12:15] How do I build a real estate team? [17:00] I have a hard time getting organized, what systems can I use that support growth? [26:15] What books can I read to help with negotiation? Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Never Split The Difference Getting To Yes Quickbooks Self-Employed App To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

In case you didn't know, I am not a huge movie guy. I don't have the attention span to watch a lot of movies, plus I would rather be thinking about other things, like my family or business or my team. Recently, I watched “The Greatest Showman,” a film about the famous P.T. Barnum. After the movie, a quote from P.T. Barnum lingered on my mind, “Comfort is the enemy of progress.” On this episode, I want to take a few minutes to talk about what makes ME uncomfortable, where I have exchanged progress for comfort and encourage you to get comfortable...with being uncomfortable! Comfort is the enemy of progress Are you working because you enjoy the challenge and the process, or are you working for comfort? Comfort is not inherently bad, but it can lead to laziness, or “letting off the gas” once you get a little momentum. There have been a few times when I had 2-3 contracts moving forward, which made me feel successful, so I eased off on the marketing and the chase for a bit. Guess what happened? After those contracts closed, I had to scramble to find more clients. I got comfortable and it came back to bite me! The obstacle is the way After that quote simmered in my brain for a bit, I had to ask myself, “Neil, where are you choosing comfort?” The answer: calling my sphere of influence. I email my sphere, post on social media and send them newsletters monthly, but I rarely call them...because it makes me uncomfortable. The reality is, these are already people I know, like and trust, so it should be easy to connect with them! If you struggle with this as well, I would encourage you to step into the uncomfortable thing...the fruit from that action will pay off 10x. For some advice on what to say to your sphere when you have nothing to say, check out Episode 134! Shift from “I have to” to “I get to” I found a second piece of inspiration this week that I wanted to share. This is not a movie quote, but something I saw on LinkedIn. Try adopting the mindset of “I get to” instead of “I have to.” The effects are powerful! Your boss asks you to stay late...typically you think “I have to stay late.” Try this instead: “I get to be trusted by my boss in a time of pressure, for an important project.” With that in mind, what do you get to do today? I hope this subtle shift will help refocus and re-energize you! Get ready for the juice bar next week! Next week is the Onion Juice Bar, and I want to hear your real estate questions! You can email them, message me on Facebook or my other social channels! Next episode, I will do my best to answer each question! Outline of this great episode [1:15] The Greatest Showman - Comfort is the enemy of progress [2:10] What makes you comfortable in your business? [3:30] Calling my sphere of influence freaks me out [5:30] a clear, congruent means working in your strengths [6:30] Get more out of the fruit that is already growing [9:55] Uncomfortable makes you have to press through [10:55] Mindset hack: change the words “have to” to “get to” [14:15] Next week is the juice bar! Message me your questions! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode The Greatest Showman EP 134 To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Real estate video marketing is one of the most powerful tools you can use in your real estate business. People only do business with people they know, like, trust, and remember… And a video is, by far, the easiest way to stand out online, build authority in your real estate niche, and create an experience that people will never forget. Today, Michael Krisa from Agent Inner Circle joins me to show you how to use real estate videos to build strong relationships with your clients and grow your real estate business! The platform determines the content All video content is not created equal. Social is very different from searchable. If you don't follow the “rules,” your content will not be as effective as you had hoped. Social media is meant for quick blurbs, which get refreshed in the feed in a matter of minutes. A good YouTube video, on the other hand, picks up views and starts climbing with search engine results, 24/7, worldwide. When you are posting video content, it is important to treat YouTube like a search engine, not like a social media platform. Check out episode 131, with Karin Carr to learn more about this! Good enough is good enough “No one can relate to your perfection” is a motto every real estate agent should remember when producing video content. If you try to produce perfect videos every time, you will never launch any content. Let's be honest, the imperfect video will have much better results than the one you never produce. Michael shares a few basic tips to improve the quality of your videos, like making sure the sun is behind the camera (facing you), and putting your phone on “Do Not Disturb” mode while filming, so notifications don't break your concentration. Lead with mobile If you are just starting to produce video content, there is no need to go buy the fancy desktop software to edit your videos. The reality is, those programs are loaded with cool features, but they take hours to learn. Your job is not to become a video editor, but to sell houses. With that in mind, Michael says the best approach is to lead with mobile, meaning the cell phone in your pocket is your most powerful tool! He recommends getting an external mic to help with the audio clarity, like the IRig Lav Mic and a simple editing app like Power Director (Android) or iMovie (IOS). The 10x10 Strategy If you need ideas to start producing video content, Michael says to use the 10x10 strategy. Here's how it works...pick a niche, like “New Home Buyers,” then answer the top 10 questions that niche usually asks, using one question as the subject for each video. As an agent, you probably know 10 more questions about that subject that people don't think to ask. When you are all said and done, you a have a 20 episode series that you can post as searchable content. In addition, people have gotten to know you a little from those videos, and you have presented yourself as an expert. That's a great way to build likability and trust! Outline of this great episode [1:30] Let's talk video content with Michael Krisa from Agent Inner Circle! [2:00] Video content needs to be something your clients can apply and use [3:45] What video strategy is working the best right now? [5:00] The follow-up video that builds deep roots [6:30] The platform determines the content [10:45] Michael weighs in on what gear you need [12:30] The 1-3 strategy - Video, Audio, Text [13:00] Good enough is good enough [16:45] Why routine is critical [22:00] Lead with mobile [17:30] The 10x10 strategy [26:00] Remember, be yourself….or a more energetic version of yourself Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Agentinnercircle.com Keith Gillmore - copywriter Powerdirector App (Video editing) IRig Lav Mic covideo.com To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Jason Frazier, aka The Real Estate CIO, joins me on this episode to talk about why EVERY real estate agent should be using a Facebook pixel on their website. If you have no idea what a pixel is or how to use it, listen to this episode of the Onion Juice! Be aware though, once you hear what Jason Frazier has to share, you will have no excuse to start using this powerful marketing tool! What is a Facebook pixel and what does it do? The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Once you drive people to your website, you can use the Facebook pixel (which is created for you, in your Ads Manager on Facebook) to track what they do on your site, and then create a custom audience that you can use to retarget and remarket to this group of people so that you can increase your likelihood of a conversion. For example, you can target an ad to users who have visited your website but have never made it to the search registration page, or users who have viewed a specific neighborhood page, or even a specific property page. Where there is intent, there is a chance to create business Ok, so you know what a pixel is now. You might be asking “Why do I want to track this information in the first place?” The short answer: Because they have expressed interest. They are no longer “cold” leads. The hardest part of running a successful ad is targeting users who will be interested in the topic of that ad. But by running an ad to this custom audience who has already expressed an interest by visiting your website, you have a far better chance of getting the users to engage. That may be requesting a showing on that property. Or signing up for a home search of “similar homes in the area.” Or really anything else that you want to target this audience for. Agent Marketer Training There are so many things to learn in marketing that it can quickly become overwhelming. That's why Jason has developed a program called Agent Marketer Training. He breaks down complicated, multilayered systems into digestible, step-by-step building block courses suitable for any skill level. The course includes topics like culture shift ever in consumerism, why dynamic marketing is going to be the most important asset to attracting more business in this new economy, and how to provide an awesome consumer experience will take your personal brand to the next level, among other things. Making excuses just means you haven't made the decision to be great yet Just because you are uncomfortable learning something new does not mean you can use that as an excuse to not execute. Jason says if you say “I am not able to…,” what you are really communicating is “I don't want to.” Learning how to be an effective marketer is not complicated, despite what people think. A lot of agents tend to freak out a little when they start implementing things Jason recommends, like the Facebook pixel. He's heard all the excuses, and still doesn't think any of them are valid. With a willingness to learn, a good google search and maybe someone looking over your shoulder the first time, you will be well on your way to capturing leads and engaging your clients. Outline of this great episode [1:30] Jason Frazier is back on the OJ! [3:00] Why every real estate agent should be using a Facebook Pixel [4:30] Your website is your open house, the pixel is your guestbook [7:45] Where there is intent, there is a chance to create business [11:30] How you can automate, but maintain a personal touch [12:00] Check out Jason's Agent Marketer Training Program [16:00] Marketing allows you to 10x your success [20:30] Most of you guys have all the content in your head, but how do you share it? [24:30] Split testing a Facebook audience [28:15] Making excuses just means you haven't made the decision to be great yet Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Agent Marketer Training Program To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter

Facebook is no longer the new frontier of marketing. It's become an established channel many real estate agents use to obtain more (and better) leads. So, how do real estate agents capture new leads in today's technologically advanced society? Facebook, of course! Dustin Brohm is back to share Facebook retargeting strategies to help you, the realtor, get in front of the right people with your Facebook ads. The Facebook pixel is an effective retargeting tool Have you ever searched for anything on Amazon – let's say, a pair of shoes – and then taken a break to scroll through Facebook? There's a good chance you saw those same shoes advertised on your Facebook wall. This may be creepy, but it isn't by chance. A Facebook pixel fired when you visited Amazon, allowing the site to retarget you. Real estate agents can do the same thing! A pixel is just a piece of JavaScript code that tracks a specific action. You can get this free snippet of code from Facebook and place it on your website code. Visitors to your site have shown intent, so it makes sense to show them an ad for your services. When you optimize your advertising for a lead conversion, you're telling Facebook to find engaged prospects who filled out your lead form. Facebook then uses its algorithms to target your ads on the platform to the best possible prospects — those who have already filled out your contact form. This is much more effective than simply targeting prospects by their interest. Custom Audiences: Lookalike Audiences If you're good at your job (which I'm sure you are) you likely have a list of people who recently purchased. With custom audiences you can upload that list to Facebook, and then have Facebook do some magic to find similar individuals (AKA lookalike audiences) who are looking to buy or sell a house. You can also build a custom audience based on your website or social traffic. The settings you can use are endless, so don't get lost in all the details. Anyone who clicks on a certain page can be one audience, people who watch a percentage (20%, 50%, 75%, etc) of your videos can be another audience, and so on. How long should I target my custom audience with an ad? Think of Facebook ads as a way to constantly be refreshing your list of potential clients. Dustin recommends a tiered approach when setting the duration for your ad campaigns. One ad may target visitors who have landed on your site within the last 10-30 days, while another ad may target everyone who has viewed your content in the last 60 days. Not everyone is going to buy after the first interaction (in fact, this is RARE), but targeted ads over 60-120 days will help you build brand recognition that may eventually convert to business. Motion means higher interaction: use carousel ads to show multiple properties (or multiple rooms in one property) If you are unfamiliar with the Facebook carousel ad format, get familiar! This ad format is perfect for it's visual appeal, making real estate the perfect candidate. The carousel ad format essentially allows the advertisers to display a series of images in a catalog type format so viewers can scroll through and view multiple images or listings. The multiple photos also mean this single ad has multiple pathways to convert. Outline of this great episode [0:45] Facebook ads and audience retargeting [1:15] The OJ “Bill Murray” AKA Dustin Brohm is back! [2:30] Custom audience targeting using Facebook's retargeting pixel [7:45] Dustin explains Notable Delivery and the ideal ad duration [11:30] Facebook lookalike audiences [15:00] How to use your social media to attract real estate clients [18:30] Dustin shares what he is doing to convert leads [22:30] Check out The Massive Agent Society! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode www.massiveagentsociety.com How to Use Custom Audiences for Better Performing Real Estate Facebook Ads VIDEO To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Do you have a clear plan for marketing your real estate business, or are you just throwing things against the wall to see what sticks? Most of the agents I talk to inside my RoundBox coaching program are chasing shiny objects that end up distracting them from one of the three pillars (Influence, chase, and attraction). Today, I want to share a few marketing tips for real estate agents. Before I launch any marketing, I run every piece of content through these filters to determine how effective they will be. I hope these tips will resonate with you and help you produce better marketing content that will elevate your business to new levels of success! Follow a clear plan, not shiny objects The first filter I run any marketing material through is this: does it fit into my established plan, or am I just chasing the latest shiny object? Having a clear plan is the most important step before you do any marketing. Let me put that another way…If nothing is working, that means you have no plan. Developing a clear plan takes focus and hard work (and a good coach), but it gives you a foundation to build on. When I am planning a marketing campaign, be that a postcard, an email, a Facebook post or a YouTube video, I ALWAYS hold it up against my plan to make sure it furthers that goal instead of distracting from it. Social Vs. Searchable Here's a scenario I see often...an agent reaches out to tell me that they published a professional, engaging “New Home Buyers Guide” or similar video on Facebook, then waited for it to be liked, shared and commented on...they are still waiting, because that content is searchable, not social. It was posted in the wrong place, to the wrong audience. In a nutshell, Facebook content is social; it's entertaining, engaging and usually pretty short. Think about how you interact with Facebook...do you watch every video all the way through? Do you read every word of those long posts? Of course not. You scroll, with the occasional pause to view a little bit of engaging content, then move on. On Youtube, However, you search for specific content, then scroll to find the most relevant content to your search. You might watch a 15-minute video because it kind of relates to your subject. Understanding the nuances of searchable vs. social content is VERY important in today's marketing landscape! If you want to learn more, check out episode 131 with Karen Carr, where we talk about the important difference between social content and searchable content. Marketing to people you know vs. marketing to people who have never met you The content you send to your friends and family needs to look very different from the content you send to people who have never met you. If you send a warm and fluffy, homey newsletter to a client you have never met, it's going to make them feel weird and disengage. “Why is this random realtor sharing his life goals and dreams and failures with me? I don't even know this guy…” The content you send to new clients should be glossy, professional and contain calls to action that are proven to be effective. Once you nail that content, you have to send to them consistently. A one-off piece of content is NOT the approach you want to use, trust me! If you are sending to people you know, the exact opposite is true. You want the content to be warm and inviting, “downhome” even. Why? Because those people know you. They know you are not perfect, and they would rather hear about your goals, struggles, and failures. Proper grammar and tasteful designs are still present, but that content is a snapshot of your life, and no one expects that to be perfect. The cheese and whiskers It's been said that the average consumer is like a mouse when it comes to the way they respond to marketing. A mouse spends all day either looking for cheese or running from whiskers (attached to a cat, of course). In the marketing world, value is the cheese and a pushy sales pitch is the whiskers. As long as you're providing value, people are going to be attracted to you and the message you have to share. But when you begin putting on the pressure to buy, they're going to run away. I've got some thoughts about how this can apply to your real estate business, so be sure you take the time to listen. In every market, there is a demand for something If you ever get discouraged by the real estate market trends, pay attention. The truth is, In every market, there is a demand for something. Successful real estate agents look for where the demand is, then figure out how to stand in front of that demand. During the recession, the demand was short sales. Nobody wanted to do them, because of all the work and communication it took. I had other agents who passed along short sales to me because at that time I was communicating that I was willing to put in the work to get them done. In today's market, the demand is trying to keep up with all the requests for houses. How is my team standing in front of this demand? We look for houses that haven't hit the market, we ask for the opportunity, and we constantly try to build likeability and trust. Outline of this great episode [2:15] If nothing is working, that means you have no plan [3:30] Sponsors section [4:00] Have a clear plan, don't just follow shiny objects [7:15] Understanding social vs. searchable content [11:15] Tips for marketing to people you know [17:00] Marketing to people you don't know [20:24] The cheese and whiskers principle [24:00] In every market, there is a demand for something [26:45] How do I envision my clients responding? [30:45] What filters did you like the best? I want to hear your thoughts! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Episode 131 - Social vs. Searchable content, with Karen Carr I Love Madison Show To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

A real estate agent's sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it's learning how to build authentic, professional relationships with real people. On this episode, I will share 7 tips you can use to connect to your sphere of influence, even when you have nothing to say! Events, surveys, and "home sold" alerts, Oh my! Tip #1: Planning an event is a great way to connect with your sphere of influence, and if done correctly, gives you a reason to talk to them up to three times! You can call them to invite them, talk to them at the event, then call afterward to thank them for attending. If planning the event seems like the hard part, remember that the whole thing can be planned in under five minutes...seriously! Call a restaurant and tell them you want to host an event during happy hour. Create a special order item that is named after your business (be creative...imagine patrons and bartenders shouting out the name of your company back and forth…), then order appetizers. Done! Tip #2: Another tip you can leverage is to create a survey, then call your clients. If I did this, here are the three questions I would ask - 1. If you were looking for a house, where would you go? 2. If you were to refer an agent, who would you call? 3. Do you know anyone looking to buy or sell a house? Tip #3: Have you ever thought about calling your clients and asking them if they would like to receive “Home Sold” alerts? It's a great way to stay connected to your sphere of influence and provides useful information. This also allows you to make sure your email database is up to date. Once they agree, you can automate this process to send them emails every time a house in their neighborhood sells. Create a VIP Club on Facebook Tip #4: Everyone loves the idea of being a VIP, right? Reach out to your clients and ask them if they are on Facebook. Once you have found their profiles, add them to a private VIP group. This Facebook group is designed to cater to them and make them feel appreciated. One idea you can use is to buy a Starbucks gift card, then take a picture of it and post it in the feed. Tell the VIP's it's first come, first serve until the card is all used up. You can also post pictures of useful items that your clients may need that they can reserve! If any of you do this, I would love to hear what creative ideas you come up with to serve your clients! Newsletters and good old-fashioned phone calls Tip #5: You all know, I am a huge fan of newsletters! If you don't have the resources to produce a paper one you send via snail mail, an E-Newsletter is a great alternative! Besides a reason to update your email list, you should call your clients and ask if they want to start receiving it! Tip #6: This tip may not work for everyone, just depending on your comfort level...Call or text your clients and tell them that the market in your area is up, and you need listings! Ask them if they are looking to sell, or if they know someone who is. It's straightforward but effective! You are a media company...but do your real estate clients know that? Tip #7: One of the ways I build likability and trust is the I Love Madison podcast. It's a fun show that highlights all the great things about Madison, the city where I live and work. My hope is that people will get to know me through that show, and remember me when they need a real estate agent. I recently found out that only about 5% of my sphere of influence from my real estate business even knows the I Love Madison podcast exists! If you are a media company that happens to sell real estate, call your sphere and tell them about it! Ask them to follow your social media, listen to your podcast or watch your YouTube channel! Outline of this great episode [1:00] What to say to your sphere of influence when you have nothing to say [2:45] #1 - plan an event [5:00] #2 - Create a survey [6:00] #3 - Setup Home Sold alerts [7:00] #4 - Create a VIP club on Facebook [8:15] #5 Start an E-newsletter [9:00] #6 - Call or text, say that the market is up and you need listings! [10:45] #7 - You are a media company...but do your real estate clients know that? [16:45] You should contact your sphere at least twice a year, here's how [18:30] I would love to be your coach - check out roundbox coaching! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Day Blocking Episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

When was the last time you got a piece of real mail that you really enjoyed reading? Today on the Onion Juice, Michael Krisa from Service For Life!® joins me to talk about the power of the mailbox, specifically, a custom newsletter that they produce for me to keep me connected to my “power list” of past clients, friends, family and potential new clients. This newsletter is so important to me, it's one of the top three strategies I focus on to attract business! It all started with the Mathweg Minute Real estate newsletters to past and prospective clients can be a fantastic and inexpensive way to build and maintain strong client relationships. I learned this from a mentor in the real estate business back in 2002, which resulted in the creation of my own newsletter I titled “The Mathweg Minute.” After the first year of creating and sending it to my list, I realized I did not have the time to produce great content as often I would have liked. That's when I found Service For Life!®. You would think I wrote it myself...but I didn't I used to produce every newsletter, which meant writing every block of content and planning extra content that I thought would help build trust and likability. Service For Life!® intentionally creates a newsletter with a “down-home look” my list raves about. It's not the shiny, corporate direct mail that everybody immediately tosses in the trash. I include real estate information, of course, but Service For Life!® strategically includes “How-To” articles, trivia, tips, and humor to motivate the highest readership and encourage sharing. it's NOT all about real estate, and that's one of its success secrets… It's all about the touchpoints The more you can communicate with your “power list,” the more successful you will be at attracting business! Michael says it's “all about the touch points.” Loosely defined, a touchpoint is a place or point that a customer touches, or interacts, with your brand. When people read my newsletter, I hope that it comes across as warm, genuine and heartfelt, because that is exactly how I want to attract new clients. Imagine the business you could attract if a past client hands a well-crafted newsletter to a friend, and shares a positive story about you at the same time...the value of that interaction will far exceed the commission you make on it. Are you marketing or just advertising? Raise your hand if you didn't know there was a difference between marketing and advertising...Michael says marketing is the science of getting people to do something, while advertising just means you have a lot of money to burn. Each of the newsletters that Service For Life!® produces for me includes several call-to-action sections that encourage people to connect with me. I can set up a number with pre-recorded information about a property I am listing, offer tips like “5 ways to prepare to sell your house” and even a touch point that starts by asking something like “Would you like to know what your neighbor's house sold for?” These are all powerful hooks that are included, and the best part is, I don't have to write them myself! Outline of this great episode [0:45] How are you communicating to your sphere of influence? [1:30] The awesome OJ sponsors [2:00] Neil Introduces Michael Krisa from Service For Life!® [4:15] The power of the mailbox [5:15] Remember the “Mathweg Minute?” [7:00] How to target the right list for your newsletter [8:30] I didn't write it myself, but you would never know that [10:15] The power list [13:30] The letter of the heart approach [17:15] Beyond the mailbox: What are you doing to connect and follow-up? [19:00] Are you marketing or advertising? Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Agentinnercircle.com Serviceforlife.com OJ listeners can use Promo Code “Math67” to get a subscription to Service For Life!® for only $67/Month OJ listeners can use Promo Code “Math588” to get a subscription to Service For Life!® for only $588/year To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

If you are a real estate agents who is trying to break out on YouTube, drop everything you are doing and listen to this episode! I promise it will be worth every second! Despite the fact that YouTube gets more search traffic than Bing, Yahoo!, and AOL, many real estate agents fail to leverage the platform. On today's episode, TJ Kelly joins me to share several YouTube best practices that real estate agents can use to reach more people. YouTube is a search engine that uses a specific algorithm you can follow When it comes to ranking YouTube content, TJ Kelly is the man with a plan. When YouTube first launched, part of the algorithm was based on views. The more views your video got, the higher it ranked. Now, YouTube uses a different approach. While they still count aggregate views they do so in conjunction with engagement metrics, which include number of seconds viewed, comments, likes and social shares. TJ said before it was better to pump out a ton of videos with less focus on content. Now, it's better to create content-rich videos that drive user engagement. The first 15 seconds will determine if a viewer will stay engaged, which TJ says is critical. The other factor is the total amount of minutes and seconds your video has been viewed. This is not per user, but overall. Therefore, having longer videos will add more seconds to your count and increase your rankings. The three P's of YouTube: Proof, Preview, Proof TJ recommends using the PPP method when producing content for YouTube. Here's what that looks like...Preview: First, give the viewer a hint of what the video is all about as soon as the video starts. Proof: Then, establish proof that you know what you're talking about and can deliver on the topic. Preview: Finally, reiterate what the video is about, this time adding a specific detail that the viewer will learn. Say your keywords in the video The latest algorithmic changes to Google's search engines now take into consideration a more dynamic field of content types. As such, videos, images and transcriptions are now crawlable. Anything you say in a video (especially one that includes subtitles and annotations) can technically impact your ranking signals. Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google's shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you're not spamming users and that your video follows through on its title. Customize video thumbnails A newer differentiator that is becoming more common on YouTube is creative video thumbnails. Just last year, thumbnails were static images, but they now automatically animate when cursors hover over them. If your video is featured on page 1, it's likely facing stiff competition from other videos that may better serve viewer intent. So how do you get users to click on your video despite being ranked lower? The key is to make a great first impression by having a customized thumbnail that stands out visually from everything else on the page. Customization can take many forms, including appealing color schemes dynamic banners or design patterns, and Intuitive splash screen/video title combinations. Outline of this great episode [1:30] Check out the amazing OJ Sponsors [1:50] Neil welcomes TJ Kelly back to the OJ [2:55] Social content vs. search engine content [6:51] The search algorithm Youtube uses to rank content [8:00] Learn the three P's: Preview, proof, preview [8:50] Winning title formats you can use [11:40] What you should know about YouTube SEO [15:45] How to leverage engagement signals and click through rates [18:37] Designing thumbnails that will get your video noticed [21:45] blogs and YouTube videos are a winning combination! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Getmxt.com To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Today, Karin Carr joins me on the OJ to share how agents can leverage YouTube to build a business! YouTube is often said to be the second largest search engine in the world after Google itself. Every day, people watch hundreds of millions of hours of video on YouTube, generating billions of views. Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform. Increase search engine optimization YouTube is owned by Google and it's the second most popular search engine on the planet. In real estate, we all know how hard it is to get ranked on the first page of Google because of syndication sites like Zillow, Trulia, or Realtor.com. However, Google will often sprinkle one or two videos into the first page when it thinks that the videos are highly relevant to a person's search – And these videos come straight from YouTube. So the biggest benefit of creating YouTube videos is definitely SEO. Searchable vs social Social media is meant for quick blurbs, which get pushed off the radar and forgotten nearly as quickly as they were posted. A good YouTube video, on the other hand, is exactly the opposite; it snowballs, picks up views, and starts climbing with search engine results, 24/7, worldwide. Karin says it is important to treat YouTube like a search engine, not like a social media platform. This means you can use content to target a specific audience. For example, one video might target local homeowners looking to sell, while another might target local buyers looking for homes in your area or out of town buyers. Your content, title, tags, and keywords will all have an effect on how people find this content.  Build your attraction pillar with videos People only do business with people that they know, like, trust, and remember. Video allows you to do all of these at once with ease. When people see you on camera, they get to see all of the little nuances of your personality. From there, you can build an intimate connection with that person. Down the road, when they are ready to buy or sell real estate, you are the one that they are going to remember. Make It Easy For Google & YouTube To Understand Your Video Content Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to purchase. Videos take content to an entirely new level. Karin says your title should be a few words long and include the major keyword for which you want to your video to rank. She also shares how to use tags that fit with your content and that will interest the people for whom the video was intended. Outline of this great episode [1:45] Check out the OJ sponsors [2:30] Neil introduces Karin Carr [3:45] How Karin got started making YouTube videos [5:45] Karin explains she uses keyword research when planning a video [8:00] Searchable vs social - YouTube is not a social media platform [11:45] Using analytics to show where people are finding your content [14:15] The power of publishing regularly [15:30] How you can maximize the “Evergreen Effect” [15:45] Karin shares video editing resources [16:00] All you need is 4 ideas a month to generate leads [20:00] Is YouTube really that effective? Karin shares some numbers [20:45] Karin's YouTube Masterclass is coming soon! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode YouTube.com Karin Carr's YouTube Channel Karin's YouTube Course To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

The Juice Bar is open! In today's episode I'll answer your questions about social media, knowing the right time to leave your job, daily routines you can use as an agent and how to encourage a spouse that is frustrated or discouraged about your work as a real estate agent. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact! What is the most important daily activity for a new agent? Follow-up is the most important daily activity a new agent can do. Chances are, you have a list of people who talked to you at one point because they were interested in buying or selling a house. Maybe the timing wasn't right, maybe life was crazy for a bit...whatever the reason, It's time to follow-up with that person, they will appreciate the personal communication! Some of you are running Facebook ads, but not following up with the leads that are generated! That's crazy! If you have clients from Facebook, your method to attract business is working, so make the time to reach out and provide outstanding customer service! If you do that well, you may not have to chase business as much, as satisfied customers love to share their experience with friends! As a real estate agent, how can I use YouTube to learn, and promote my business? There are thousands of videos on YouTube that talk about real estate, so the question “which videos should I watch?” is a valid one. Here's the problem though, sometimes too much of a good thing is not a good thing. There is so much content on YouTube, it may be more of a distraction if you don't have a clear plan and a vision for how you want to do business. For example, my team is focused on hosting open houses. With that in mind, I might go on YouTube to search for videos from other agents who have mastered open houses, then copy what they do. I learn and improve, but I am not distracted by all of the other “shiny things” that don't fit into my clear vision. To hear more on this subject, check out the full episode! How do you know when it's the best time to leave your job and go all in? If you have struggled with the idea of leaving another job to pursue real estate full time, here is what I would recommend. When you believe in your vision and have your vision dialed in, it's time to go. That sounds simple, maybe even a little scary, but the reality is, your clear vision will motivate you forward, and your needs will be met as a result. If you need help creating a clear plan, I would love to chat with you! Check out the rest of this episode to learn more! How can an introvert become a successful agent I love this question! The idea that extroverts are the most successful real estate agents is a misnomer. I suspect that the agents who consider themselves introverts are also some of the most caring, detail-oriented, attentive people in the business. There are advantages to both personalities. The solution is not your personality, introverted or extroverted, but to build a business around your strengths. What are you good at? How do you best communicate with people? If you are introverted, knocking on doors may be the stuff of nightmares...maybe email and social media campaigns are more your speed? Figure out where you thrive and what brings you the most joy, then build your real estate business from those foundations! Outline of this great episode [1:15] What is the most important daily activity for a new agent?  [3:15] Every agent needs a clear plan [3:45] How to treat your business like a new business [7:30] What YouTube videos new agents should watch? [10:00] Other than routine shows, how do you break into YouTube marketing? [13:00] Should I join a real estate team? [16:30] How can I get a negative spouse on board with my business? [21:00] What are some good resources on the art of negotiation? [23:45] How do you know when it's best to leave your full-time job and go all in? [25:00] How can an introvert become a successful agent?  Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Never Split The Difference by Chris Voss Quiet By Susan Cain Shannon Milligan Caleb Jahr To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

I hate to break it to you, but if you're treating LinkedIn like an old-fashioned Rolodex, you're doing it wrong. Nearly every industry uses LinkedIn to find and vet job candidates, and over 90% of recruiters rely on the site, according to data from the Society of Human Resource Management. So your profile can't just be a storage unit for career contacts — it needs to be a living, breathing record of your professional life. Cathy Yerges from RevGrow joins me on this episode to share how real estate agents can maximize their connections on LinkedIn. Cathy says Linked In in the sleeping giant of 2018. You don't want to miss what she has to say!   Optimize your profile Be sure to complete all of the sections including education, certifications, interests and the other section options your profile provides, when applicable. Your profile gives you the option to include a Twitter handle, three websites, company web address, phone number, email address and more — neatly placed in an address file at the lower right-hand corner of your intro box, alongside your LinkedIn URL. This makes it easy for you to find info to contact people on your target list and simpler for hiring managers to contact you. It's a social network. So be social LinkedIn can be a powerful networking tool — if you let it. Instead of just saving the connections you've met throughout your professional life, actively engage with contacts by liking, sharing, and commenting on their activity. It's fine to connect with someone you've never met, but make sure you send a customized message in your invitation. Cathy suggests following up with anyone who looks at your profile. The key is to engage people, instead of just broadcasting what it is you do.   Company pages LinkedIn's foundations are built upon individual personal profiles, which usually showcase the user's skills, not those of the company they work for. LinkedIn members use the site for numerous reasons, two of which include; following and networking with other professionals or following companies to hear of news and developments from that organization. Unlike your personal LinkedIn profile, your company page can help you display relevant content and services. Media companies that happen to sell real estate You guys have heard me say it, the goal is to be media companies that happen to sell real estate. When used effectively, LinkedIn is just one way that agents can provide value and attract more business, instead of chase it. Just like you do for your real estate blog and other social media accounts, posting a significant amount of content is essential to growing leads. Look at some of the best real estate agents and firms on LinkedIn and you'll notice a trend: They all post content of varying types — links to blog posts, opinion pieces, articles, and curated pieces. Any visual content you create (as long as it's informative) can help your LinkedIn page. Just as photos, images, and graphics perform well on Pinterest, Instagram, and Facebook, LinkedIn provides another medium you can use to publish multimedia and advance your real estate social media marketing. Outline of this great episode [1:00] LinkedIn is the sleeping giant 2018 [3:00] The “Must Do” list for your profile from Cathy Yerges [4:00] Make it easy for people to contact you [7:15] Always create value [9:30] LinkedIn advertising explained   [12:45] Need some LinkedIn assistance? Cathy can help [13:15] Should you become a premier member?   [14:15] Company pages [16:45] Present your profile and tell people why they should do business with you Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode revgrow.com Rotoma BOOK To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

If you not seeing success as a real estate agent, it's probably because you are not being consistent. Of all the tactics and strategies available to an agent, I think being consistent with your plan is one of the most critical. It's easy to chase the “shiny objects” or jump from one strategy to another, especially if you don't feel like one is working. If you are doing this, you are wasting a lot of time an energy. Here is a silver bullet that you can bank on: work hard consistently. Check out this episode to hear more about how you can develop the right plan, set that plan in motion, then rinse and repeat. Trust the process You have probably heard the old adage about the gold miners who were digging, but gave up before striking it rich, just a few feet from the gold. Had they dug a little deeper, they would have seen a payday. The moral of the story? Trust the process. If you have been selling real estate for a while, but not seeing the level of success you desire, it's either because you are following a plan that doesn't fit you well, you are not being consistent, or some combination of the two. If you are just starting out, you may need a little more time in the business, combined with a congruent plan. I would love to help you get there. If you have been at it awhile, you may need to focus on one thing, then maximize your efforts. Department of redundancy department If you want to see success in one area consistently, you will have to repeat a process over and over again. This makes sense when we are talking about fitness or saving or positive habits...strangely enough, many real estate agents don't follow this same approach when it comes to growing their business. Assuming that you have a great plan in place, the real power comes from your consistency. If you want to grow your business and develop long-lasting relationships with your sphere of influence, listening to this Onion Juice episode is a great place to start! Develop a congruent plan As I mentioned above, having the right plan is critical when considering the best approach to selling real estate. My team is focused on mastering open house events and sending out newsletters. I have been successful with this approach, but that may not be the plan you should follow. The truth is, everything can work if you work it. The results will outweigh the effort...eventually When you first start selling real estate, chances are the effort will outweigh the results at first. You will spend a lot of time doing things that don't seem to be working, which is where “trust the process” comes in. As you stay focused and avoid the shiny distractions, the results will soon outweigh the effort. It will be easier to attract leads, people will seek YOU out, instead of you chasing them, you will start to gain momentum...these are the rewarding moments that mean you are doing something right! Outline of this great episode [0:45] Consistency is the most important thing in your business [1:30] Trust the process [2:30] For a little while, your efforts will outweigh the results...be patient [5:15] What if you don't have a process? [9:15] The shiny objects syndrome [10:30] Why you need to take 100% responsibility [13:00] How to develop a congruent plan Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Taking 100% responsibility for your life 7 Levels of Communication BOOK To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

If you have ever googled “how do I manage my time,” you probably know what time blocking is...if not, just imagine you break your day up into 1-hour blocks, then assign a task for each hour. Great strategy, right? Since this is the Onion Juice, and we do things differently here. I want to share with you a better way to manage your time and tasks. I have been using this system with great results! Listen to this episode to learn how day-blocking can help you maximize your workday productivity! Setting up your daily schedule shouldn't take all day You have great intentions to organize your day into time blocks. If you can carve out the time to organize your daily schedule, you are further ahead in the game than most people. I used to organize my schedule in blocks, but I found it didn't take long for unexpected meetings and conversations to cut into that time, throwing my whole day off. Ever been there? Of course! This is when I discovered day-blocking.    Why I switched to day-blocking Scheduling every hour of every day was tough, and it didn't take long before that process seemed to be taxing and tedious. I didn't always make good choices in this practice, and soon realized I was not alone in this process. So I changed it. Here is the new system I use every week: On Mondays, I call all of my hot leads. Tuesdays I call all of my clients to give them an update on where we are in the process, be that transaction details, listing details listing or any new listings on the MLS. On Wednesday, I contact my top 25. These are my referral partners or other people I am collaborating with. Thursdays are spent on the phone with my entire client list, organized by the alphabet. By the end of the year, every client has received at least two phone calls from me. On Fridays, I look over expired listings and the most recent posts on the MLS for my b-list clients. Managing my sphere of influence and the chase This schedule works well, but you might be wondering how I manage all of the other projects, like this podcast, the I Love Madison Show, the other agents I work with in real estate and a social media presence. Every Monday, I promote the latest episode of the onion juice, as well as the I love Madison show. This means that I am scheduling tweets and facebook posts and sharing the content.  Mondays are also when I meet with my real estate team. Tuesdays are my newsletter day. I use service for life and have been incredibly happy with the results. On Wednesday, I record the I Love Madison Show. Thursday is used to record the Onion Juice podcast, before sending it off to the editing team. Friday is my video production or Youtube day.   If you want to grow, hire up   The reason I can manage so many things at once is because I hire up and automate where I can. After recording the podcast episodes, I turn the audio over to Podcast Fast Track, where they prep the audio and write (these) show notes. Many of the social media posts can be automated and scheduled, which saves time. Eventually, I will hire someone to help me promote the podcast episodes as they publish each week. This is how I hire up! Your schedule and activities will look different, of course, but the principle is the same.       Outline of this great episode [1:30] The day-blocking strategy [5:00]  Sponsors of the OJ [11:00] How I plan my week [13:45] Hiring up Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode TweetDeck Service for life Podcast Fast Track - Podcast production To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Whether you're a new real estate agent or a pro who's been in the game for years, it's not uncommon to feel uncertain about how to structure your business, grow your lead database, build relationships, and, ultimately, maximize profits. One common solution to help with these concerns is to hire an experienced, reputable real estate coach - in other words, someone who has dealt with everything you're going through today and can guide your career in the right direction. This is exactly what I do with Roundbox, the Real Estate coaching program I created to help launch new agents and revitalize agents who have been in the game for awhile but seemed to have lost momentum. The 3-Pillar Approach A freshly-licensed agent doesn't have past numbers to look back on or to analyze what worked and what didn't. They're trying to increase production and set up their business, but don't yet have a working business plan in place, or an idea of what their strengths and weaknesses are. As a real estate coach, I help new agents define and reach goals using a three-pillar approach. These pillars are 1. Your Sphere of Influence, 2. Chase Business and 3. Attract Business. The goal of these three pillars is to help you create a well-rounded plan that sets you up for strong growth and success! Your sphere of influence Building your sphere of influence as a real estate agent is one of the most important things you can do. If done well, you can expect to see new business from about 10% of your sphere. There are several ways you can accomplish this. Personally, I use newsletters. Not the digital ones that people delete...I'm talking about sending the real paper to my list. Since few people are still doing this, there is not a lot of noise in this space and people are more likely to share an interesting newsletter than forward an email. The trick to developing your sphere of influence is to be consistent. Roundbox is designed to help you figure out what works best for your business, then help you develop a plan to help you influence your sphere. How to chase business without the burnout The second pillar is chasing business. This is often the only pillar that agents focus on. After chasing business for a while, many agents get tired or burnt out and lose the motivation to continue. I believe there is a way to chase business that can be productive and profitable without the burnout. It's possible, but it takes focus and tenacity to avoid all of the “shiny things” that can distract you. My team is focused on using newsletters and open-houses to increase business. There are hundreds of ways the chase can be accomplished, but what is right for you? Listen to this onion juice episode to hear more on how you can start the chase! Beyond the chase: what you need to know about attracting business If you have listened to the Onion Juice before, you know that I often talk about being “media companies that happen to sell real estate.” This is how I attract business instead of always chasing it. In some of the recent episodes, I talk about a few ways that agents can attract business. My friend Caleb Jahr uses a vlog, I have used Facebook Live and Instagram, as well the recently launched I Love Madison Show, a podcast that highlights the city of Madison, Wisconsin. These are the things that work for me and my company. If you want to know more about how you can attract business as a real estate agent, I would encourage you to schedule a 15-min phone call with me, I would love to share ideas and hear your creativity! Outline of this great episode [2:00] Why you should consider a real estate coach [8:00] Roundbox coaching: Neil introduces the three pillar plan [10:00] 1. Your sphere of influence [11:30] 2. The chase [14:30] 3. The attraction [15:15] Roundbox coaching explained [21:30] Accelerate your success with a real estate coach Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

There is a powerful shift that takes place when you start living your life according to a vision, instead of just living to meet your needs! In the last episode, I talked about how to create a vivid vision for your life. This vision helps you to adopt an abundance mindset and focus on what truly matters. This week, we are going to peel back more of that onion and drink a little more on the subject of vision! If you haven't listened to episode 124, you should go guzzle that first, it's still fresh! Needs vs. Vision When you roll out of bed in the morning and start thinking about your day, do you focus on how you are going to pay bills, or how you are going to use that day to accomplish a grand vision that adds value to your life and to those around you? Truthfully, we all focus on those needs...there are more of them, and they tend to take up more brain space. What would happen though, if we started our day by clarifying what our vivid vision is, then used that vision to guide our schedule? I think your life would be changed...I know mine has been! Your vision should light a fire in your soul Having a vision has clarified what I need to focus on each day, and has lit a fire in my soul to see that vision realized. Every day, I get up excited to go to work, excited to continue selling real estate and leading my team. As I clarified my life vision, I shared that with my team, which in turn fired them up! If you are looking to build a team of people, for real estate or otherwise, the best thing you can do is clarify your vivid vision, then share it! As you lead, encourage the people around you to do the same. Curly hair, and the houses nobody could sell Recently, I heard a radio commercial for a salon here in Madison that said they specialize in curly hair. As it happens, my daughter has extremely curly hair, so their commercial immediately caught my attention. Ok, but we are talking about real estate, why does curly hair matter? Because it's a niche. There may be hundreds of other salons I could take my daughter to, but these guys say they specialize in the one that I am focused on. The same concept applies to your real estate business. When I started out as an agent, I focused on expired listings. I communicated that I could sell the houses that other real estate agents could not. Do you think that caught people's attention? Absolutely. When you focus on a certain niche, it tends to expand. As it expands, you are positioned as an expert in that area, which makes people trust you and want to do business with you! What real estate niche can you focus on? If you are a real estate agent that needs a niche, keep listening! There are hundreds of ways you can approach selling real estate. My team has decided to focus on open houses and being media companies that happen to sell real estate. I know other agents who focus on senior care or providing services for elderly people looking to sell a home, downsize, etc. Military families and law enforcement is another area of real estate that you could focus on. Understanding what military families are looking for means you can easily rule out properties that don't fit, saving you time. There are hundreds of ways to approach this, I would love to hear some of the niches that you guys are focused on! Here's to a vivid vision and expanding success! Outline of this great episode [2:15] The vision you focus on can expand into a niche [9:15] My vision clarified what's important [12:30] Specialize in one area [17:00] Real estate niche ideas Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Have you heard that Facebook changes are on the way? It's understandable and I actually love the things that Facebook is going to do. The reason I say that is that lately, Facebook has become less of an enjoyable place for me to spend my time, and that means the people I want to engage with aren't spending as much time there either. Why has it become so unattractive? It's because of all the clickbait and irrelevant posts that wind up in my Facebook feed. But the changes Facebook is making here at the beginning of 2018 are going to help us be more effective in reaching the very people we want to connect with. On this episode, Jason Frazier and I explain why. The Facebook changes happening are focused on people more than brands. But don't panic, it's a good thing for you media companies that happen to sell real estate It may sound funny to say it this way but the changes Facebook is making and its algorithm are focused more on people than they are on Brands. Yes, Facebook is still an advertising platform and they will still sell advertisements and enable you to target their audience, but it looks like they are tired of user's Facebook feeds being crammed full of junk. On this episode, Jason Frazier and I clarify exactly what Facebook is doing, why the changes are happening, and the impact it should have on us media companies who happen to sell real estate. Using engagement bait on Facebook is not going to work anymore - it's going to accomplish ZERO reach on in days ahead. Stay up with these changes If you have been using Facebook as a place to post clickbait type content, you are about to receive a big wake-up call. Those kinds of posts will no longer even show up on Facebook feeds because Facebook has changed its algorithms. The post that will be highlighted the most are the ones that get engagement, actual comments and conversations going on. That means as a media company that happens to sell real estate, you need to rethink your strategy and build relationships through Facebook, which is what you should have been doing all along. On this episode, Jason Frazier and I highlight the ways we can approach these changes that will be beneficial to us and to those we're trying to reach. For people who truly want to use social media to build relationships, the Facebook changes coming down the pike are a wonderful thing If you've been using Facebook and social media in general for that matter to build relationships with people so that you can serve them better, you'll be happy about the changes that are coming to Facebook in 2018. It's wonderful to know that all the junk that is aimed at getting people to click, share, and take some sort of action to purchase the product, are going to go away. Facebook's plan is to highlight engaging content that truly connects people. Isn't that the purpose of social media in the first place? I love it, and on this episode, Jason Frazier and I are going to discuss how you should think about these changes in why you should consider it to be a good thing. Live videos are going to be even more important as the changes coming to Facebook are rolled out If you have already been doing live videos you know the power they have when it comes to engaging with people. That is exactly the kind of results that Facebook's changes are aimed at producing. That means that live video is going to rank much higher and be more noticeable in Facebook feeds than ever before. So if you are not doing live video, you need to start. Figure out a way to focus on a cause or a topic that will engage the audience you're trying to reach. That's going to make your posts rank higher, give you the opportunity to build authentic relationships so that you can be known, liked, and trusted, and eventually wind up with new customers because of that engagement. This episode highlights everything we know so far about the Facebook changes coming down the pike. Outline of this great episode [7:33] Facebook changes are freaking people out - Jason's going to run it down [8:06] A new focus on relationships with people [8:48] How the Facebook changes are being implemented and what it means for you [12:15] People who've been doing this wrong (non personal) are going to be hit [18:04] Why you should never hire another company to post on your behalf [22:45] We aren't sure what tactics are going to work - but be personal most of all [25:20] Working to adapt to the changes can be an exciting thing [30:20] Why Jason has stopped making jokes about LinkedIn Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Social Media Examiner post about Facebook's changes LO Social Bot Buffer Hootsuite Text “OJ Notes” to “44222” to get the notes for this episode (you'll need them) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

When it comes time to make a course correction in anything that we are doing, it can be a very disconcerting time. In the last episode, the course correction I announced must have seemed like an entire change of focus to many of you. I know that by the feedback I received via social media, especially in The Onion Juice Facebook Group. I get it. I didn't intend to discourage any of you, I wanted to give you a tip about where I see things going. In this episode, I'm trying to clear up the confusion and give you some tips about making the course corrections that fit where your tribe is in their social media journey. I knew the last episode of this podcast was going to be hard to swallow. I didn't know it would be THAT hard to swallow The feedback I received from my last episode - the one where I changed my tune a little bit and said that I actually DO think there are some types of bad media - was nothing short of amazing. I had people telling me that I confused them, that their entire media approach was now in question, and one person said they were wrecked by what I had to say. That was not my intention at all. I'm sorry to have discouraged anyone. My goal was to point out that things we have done thus far in our media approach to our businesses - that may have been working at one point - often stop working as the media landscape changes. What do you do then? You make a course correction. If you don't, you will wind up wasting your efforts because less and less will come from them. So, in this episode, I'm making the attempt to get rid of the confusion by clarifying what I meant. I hope you'll take the time to listen. When you have to make a course correction you can wind up feeling like everything you've done so far was a waste. The truth is, everything you've done has set you up for success When I first started applying the idea that I needed to be a media company that happened to sell real estate, I produced a game on Facebook called Mathweg Monday Trivia. It was a blast to do and I had a lot of fun getting to know people in my area - Madison Wisconsin. My sole focus was to build relationships with people, which happened in spades. I also happened to get 30 to 40 home sales per year from the connections I made through the game. But somewhere along the line, the momentum that came from that approach to media began to change. I had to make a course correction or else I would suffer diminishing returns. In this episode, I want to help you evaluate your media efforts in order to thoughtfully determine whether it's time for you to make a pivot. Aspire to be a media company that happens to sell real estate? Then understand that the people who respond to you have something in common. Discover it and lead them Being a media company that happens to sell real estate is about being a leader to a very specific group of people, you might call them your tribe. They are people who see the world the same way you do, care about the things that you care about, and want to work with people who are generally like them. The point of being a media company that happens to sell real estate is not that you get to have fun creating social media stuff. The point is that you use media as a tool to connect with the people who uniquely resonate with you and your message. But before you get the cart before the horse, you need to find the horse - and that is the cause you will champion that will draw your tribe to you. I explain this a lot better in the audio of this episode so make sure you take the time to listen. A course correction is not a failure, it is the application of wisdom that allows you to make changes that will sustain your success I fully expect that everyone who is striving to be a media company that happens to sell real estate will have to make changes in their media approach over time. Very few of us get our message and approach exactly right the first time. Even if we gained a lot of traction with our initial efforts we should still expect that we will have to pivot, at least in some ways, somewhere along the line in order to continue being effective. It's not only because we are always refining our message, it is because people in the world change as time goes on. If we don't change along with our culture and region we become the dinosaurs. Listen to this episode to learn what I've discovered about discovering the need for those kinds of impacting course corrections. Outline of this great episode [0:27] Why such a bad name for this podcast - and why this episode is talking about the last episode [3:20] My hesitation to bring up this issue last episode in the first place, I didn't want to wreck you. Sorry :( [09:55] Bad media used to work. No regrets allowed, but when things changed, you could feel it [12:30] Finding your tribe and pivoting to fit their interests better is essential [15:40] Start somewhere - pivots will likely have to happen - it's not that your media sucks Resources and Links mentioned in this episode Last week's episode - 121 - Bad Media: Can There Be Such A Thing? The Real Estate CIO - Jason Frazier See Shannon Milligan's videos on Facebook Check out Silas: Silas Gets Real - and consider possible pivots he could make Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

On this episode I am going to say something and that you probably thought you would never hear me say. There is such a thing as bad media. As the social media landscape changes, our approach to social media has to change with it. In this episode, I am going to walk you through some of the changes I have made and why I think that the things I've done in the past won't actually have the same beneficial impact they had back when I first did them. It's a surprising episode that you won't want to miss, so be sure you guzzle the juice on this one. A couple of examples of “bad media” publication and how these guys made incredible changes that are making a difference I don't mean to throw anyone under the bus and the guys I'm going to talk about on this episode know that that's not what I'm doing. In fact, they agree with me entirely about the things I'm going to say. Here's the scoop: some of the agents I coach used to do a daily Facebook LIVE show that highlighted current issues. Their hope was that they would get exposure and find potential clients through those daily interactions. But it simply didn't work. It wasn't targeted enough and it wasn't aligned with a cause that would enable them to pull in a specific audience. One of those guys has now adjusted his approach to focus on Veterans and things are beginning to take off. Find out how you can make the tweaks to your media approach that will bring you greater success, on this episode. Instead of just putting out content, we have to be putting out the RIGHT content for our audience. And we may need to target an entirely new audience! Every real estate agent can serve every buyer or seller. That is the basic fact of the way the real estate industry works. But not every agent SHOULD be serving every buyer or seller. The reason is, there are people out there with specific needs and interests who are looking for someone with those interests in mind to be their agent. When you are able to center your media efforts around a certain type of buyer or seller and focus all of your media content on that specific demographic, you are able to build momentum like never before. Find out some of the ways that successful agents are making it happen. on this episode. Media efforts that were working 2 years ago could be adding to the noise now. Find out how to make tweaks to your approach to fit your audience better I first got the idea that being a media company that happens to sell real estate was the way to go when I began doing my Monday trivia game. I got tons of interaction with the game, it was a lot of fun for everyone involved, and I sold 30 to 40 houses per year from the leads I got interacting with people through the game. But I'm not certain that approach would work today. It's too broad and it doesn't focus on attracting a specific group of people. In this episode, I walk through some of the approaches I've seen work and why I've changed my focus to a very niche, specific type of customer - the trailing spouse. If you can't find a cause to champion that you can focus your media around, you're publishing bad media If you have never heard episode 3 of this podcast I want you to go back and listen to it as soon as you stop listening to this episode. The Reason? In that episode, I talked about the importance of championing a cause and the concept is still at the foundation of everything I do when it comes to publishing media. When you publish media that is not focused around a cause, you are publishing what I consider to be bad media. It's media that is taking up lots of your time but not getting you anywhere because it doesn't attract the specific people you should be attracting. In this episode, I'm going to explain to you how you can avoid the bad media trap. Outline of this great episode [0:34] Why it's important that we consider whether our media efforts are bad media [6:27] Neil's first taste of being a media company - and what he said then [7:50] Why it's important to have some REASON or CAUSE behind your media [12:23] Why the media efforts that worked 2 years ago are just adding to the noise today Resources and Links mentioned in this episode Episode #3 - Championing a Cause Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

On this episode, I talk to my friend and coworker Caleb Jahr about vlogging. Yes, I said vlogging. If you are unfamiliar, vlogging is a video blog. Caleb is one of those real estate agents who understands that being a media company that happens to sell real estate is a great way to build trust, be vulnerable and real and help people get to know you. Caleb talks about how he turned a discouraging piece of advice into a successful brand, and how vlogging can add value to your real estate business. The challenging way is probably the right way Sometimes the traditional approach is the right approach. In Caleb's case, that is just the opposite. Soon after starting out as a real estate agent, Caleb approached a mentor to ask about how to sell real estate. His mentor, while well intended, offered that his vlog seemed scattered and made him vulnerable, and he was not sure how it was helping Caleb. This of course would be discouraging, so Caleb stopped vlogging...and the world waited in anticipation for him to publish more content. When he finally started publishing again, he got tons of positive feedback. I should know, I'm addicted to watching his stuff. Caleb's vlog, which he publishes to a few times a week, documents what he is working on in a day, or life events, such as the birth of his new baby. You are one piece of content away from breakthrough Caleb's videos have not gone viral yet, but that does not discourage him. The reality is, if you are publishing content to youtube or facebook or Instagram, you may be one piece of content away from a breakthrough! You never know what video or picture or caption may speak to someone, who then shares it or likes it and launches your real estate business to new heights. The long game is 18 months If you are thinking about starting a vlog to help you sell real estate, keep in mind the long game. On average, it takes 18 months of consistent content before your brand may gain momentum. Don't get discouraged if you publish a video and only a few people like it initially. At some point, people will look back and see that you have a long history of pushing relevant content, and that will help you build even more credibility! So you want to start vlogging? So, you want to start a vlog? Caleb Jahr is someone you should pay attention to in this space. He has even published a video that details the process of how to start a vlog! His advice to agents just starting out is to not overthink it. Nobody is automatically comfortable on camera, content does not have to be polished and perfect, people (usually) don't yell at you for having a camera on all the time. He also said that when he first started, he did not publish consistently, and that may have hurt him a little. He recommends figuring out a schedule, then creating a theme or an overall story that you want to tell. In the post-editing, add some upbeat music and keep the video short. Check out his “how-to” video below! Outline of this great episode [1:15] Neil on how vlogging can help real estate agents [10:00] Neil introduces Caleb Jahr live in the studio! [12:00] How Caleb got started Vlogging [13:15] The traditional approach may not always be the right approach [18:00] The Youtube vs. Facebook dynamic [20:30] Caleb shares how to vlog Resources and Links mentioned in this episode Caleb Jahr How to start a vlog VIDEO Casey Neistat Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Merry Christmas, Juicers! You have heard me talk about being a media company that happens to sell Real Estate. In this episode, you can join me behind the curtain to see my approach to starting a media company. I go into detail about how I built and launched the I Love Madison Show! Check out this episode for some great tips on how you can launch your own media company! If you are new to the Onion Juice and want to catch up, you can go back and ear guzzle the last 118 episodes! Don't worry, they never get stale! What is the I Love Madison Show? The I Love Madison show is all about connecting people in the community, especially the “trailing spouses.” If you moved to Madison because your spouse took a new job, it can be very hard to make new friends or find people who share similar interests. I hope the show will help people build community, and highlight all of the amazing places around the city that Madison residents enjoy. Every week, my team will highlight a new meetup for you to explore, interview a Madison resident about their recent move and how they got connected, and feature a local influencer from the city. As a result of these connections and community meetups, I get the chance to meet people in the community, and if the need arises, offer my services as a realtor. This is the power of being a media company that happens to sell real estate. The ILM Brunch Club I love Madison is more than just a podcast! Each month leaders from the community will host an event called the I Love Madison Brunch Club. This 90-minute event is designed to connect people to each other and to the needs of the community. Attendees will have 30 minutes to network, followed by 30 minutes of talks based on the idea of “lifestyle.” After the lifestyle talks, there will be topic tables where community members can go to get more information on a particular subject or interest. The goal is to launch the Brunch Club in January of 2018! The Game of Magnets There are tons of fun things planned for the I love Madison Show, including the Game of Magnets! There will be magnets with a number and the I Love Madison logo all over town. If you see one of those magnets you can take a picture of it and post to social media. This will “ register” that magnet under your name, and put you in the running to win several prizes. Check out the I Love Madison website, or Episodes 1-2 of the I Love Madison podcast on iTunes for more information! The Madison Food Tournament Food is a great way to bring people together, so I decided to host the Madison Food Tournament! Each month, I will choose a restaurant category to feature, then ask all of you I Love Madison listeners to submit your favorite restaurants. The submissions will be narrowed down to a top eight, then top two and a champion will be crowned! I can't wait to launch this, so make sure you check the I Love Madison website to learn more! Outline of this great episode [1:00] Sponsors [3:50} I Love Madison Show - connecting people that are new to Madison [4:45] Neil explains each segment of the show [5:15] What is a trailing spouse? [6:15] The I Love Madison Brunch Club - lifestyle networking [7:40] The Insiders guide to Madison [8:40} Game of Magnets [9:40] Madison food tournament explained- [11:00] The tide raises all ships - how being a media company can help you attract more business Resources and Links mentioned in this episode I Love Madison Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Welcome back to the Juice Bar! This is my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode, I'll be answering questions about agents with ego, handling rejection, and how to plan your most successful open house. I will also give you a few tools you can use as a real estate agent that will help you be successful! Thanks to all of the agents who submitted questions, you guys are awesome! Remember, the juice bar is open every 10th episode, so you can go back and ear-guzzle the previous episodes to hear questions other realtors have submitted, and submit your own questions for future episodes! The tide raises all ships As a real estate agents, we want to be successful, but it is easy to let that success go to our heads. I have encountered a number of agents that develop a large ego after attaining a measure of success. Instead of staying humble, these agents elevate themselves over others and usually operate with a scarcity mentality or the mentality that they will not share success because they have to “protect what is theirs.” I think that this mentality ultimately hurts the real estate industry and causes division between agents. Contrastly, operating with an abundance mindset means that there is room for everyone to succeed. If you are working alongside someone who has lost focus on growing together, I would encourage you to continue running your own race. Stay focused on how you want to practice generosity and encouragement. These are the things that will sustain your success long-term. Check out this section of the episode to learn more. As an agent, how can I deal with rejection? Many agents struggle with the feeling of being rejected or passed over for a real estate deal. It can crush your spirits and cause you to feel disheartened about your work. I have been in that position many times myself, so I would offer this advice to realtors struggling to maintain confidence through rejection. First off, remember that you are not entitled to anyone's business. You may be running ads, paying for leads and spending a lot of time looking for new leads. This can lead to a feeling of entitlement, and when that expectation is not met, it turns into frustration. Secondly, I would advise you not to let your successes or rejections become your identity. I have put together a list of resources that you can use to build your confidence and help you handle rejection, as it relates to being a real estate agent. To get your hands on those resources, text the word “strength” to 44222. How can I drive traffic to my open-house events? Open-house events are a terrific way to network with people, build trust and create a list to reference later. First off, some of you may just need to be more consistent with hosting open houses. Once or twice a month may feel like a lot, but you may need to host one everyone weekend, depending on your goals. You can also adopt a joint-marketing approach by partnering with other realtors to show several listings. You can host a “poker run,” where your guests travel to five different properties. At each place, your guests receive a playing card, and at the end, whoever has the best hand wins a prize. Jason Frazier also suggests offering a bottle of wine as a free raffle item to your guests. Once the open house is over, you can reach out to the winner with the prize! This is a great way to build trust and likability. It's important to remember also that there may be multiple buyers who attend your event, so having other options available if the one you are showing sells is a smart idea. I have used an old-school approach and actually knocked on the doors of other houses in the neighborhood, to see if anyone is interested in listing. If you are hoping to up your game in this area, check out this episode! You can also check out episode #101, which focuses just on open houses. I am on a budget, should I start with the Roundbox Coaching Program or buy an Easy Agent Pro website first? The best answer is...it depends! Both Roundbox and Easy Agent Pro offer tremendous value to real estate agents, so I would start out by saying if you really want to expand your business, you should consider both long-term. If you are just starting out selling real estate, and you don't have a clear idea or plan as to the direction you want your business to go, I would love to help you get started. Once we have that plan in place, you will need a place to send your leads and gather information, which is where the Easy Agent Pro website comes in. Outline of this great episode [6:00] Welcome back to the the juice bar [11:00] Question #1: What approach should we take when dealing with another agent's inflated ego? [18:15] Question #2: How can agents deal with rejection and lack of confidence? [27:30] Question #3: How can I drive traffic to my open houses? [33:00] Question #4: How can I get more client reviews for my website? [36:30] Question #5: Should I invest in Roundbox coaching or an Easy Agent Pro website first? Resources and Links mentioned in this episode Jason Frazier - Open House Interview Text “Strength” to 44222 sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Mason McDuffie Mortgage  To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

I met Leah Roe at a networking event in Madison, Wisconsin called A Million Cups. She is very well connected in the Madison area and spends a significant amount of time giving back to the community. Ever since Leah told me about the company she started, I have been excited to have her on the OJ as a guest! If you are a real estate agent who is considering hiring a virtual assistant, listen to this episode first, it's a game-changer! Military Affiliate Virtual Assistant Network Leah said she had no intention of starting a business when she asked her sister to be her virtual assistant. Leah wanted to have a greater impact in her community through her work but realized she would need someone to help her handle all of the little details that seemed to eat up her day. Her sister agreed to the position, and did such an outstanding job, Leah's clients and connections started asking where they could hire a virtual assistant of such high caliber. The result was MAVAN or Military Affiliate Virtual Assistant Network. The goal of MAVAN is to help military spouses re-claim or recreate their professional identities and help professionals increase their impact. The intersection of identity and Impact The reality of being a military spouse means moving frequently, often with no control over the destination. Companies are often hesitant to hire military spouses, due to long onboarding processes and a high turnover rate. Leah's sister, Anna is a military spouse and has experienced all of these setbacks before becoming a virtual assistant. As a MAVAN, Anna has been able to reclaim her professional identity, create another source of income for her family and be the ever-present parent that her children need. The MAVANs Leah hires all have Master's degrees and several years of business experience. This level of training ensures that each assistant is able to help professionals expand their business impact. Creating a transformational relationship Leah says MAVAN creates relationships with impact-driven professionals that are “Transformational, not just transactional.” She looks for clients who want to connect with their assistants and help empower their careers. For the MAVANs, working as a virtual assistant offers the chance to get excited about the work they are doing, provides career advancement opportunities and a community of like-minded individuals. Leah creates these relationships by finding professionals and asking them what tasks are preventing them from making their biggest impact. Once she has a list of the tasks, she reaches out to the MAVAN network to see who is interested in that kind of work. From there, she facilitates a conversation between the professional and the MAVAN. When real estate agents and MAVANs connect, great things can happen! As a real estate agent, your day may be filled with small tasks that are preventing you from making the biggest impact possible. Scheduling showings, following up with clients, setting appointments and managing your social media are all valuable, until those tasks prevent you from forming new relationships and acquiring new clients. If you want to take your business to the next level, you should strongly consider hiring a MAVAN! Listen to Leah Roe talk more about how she is helping impact-driven professionals on this outstanding Onion Juice episode! Outline of this great episode [4:00] The OJ has a new sponsor, Jason Frazier! [9:30] Neil introduces guest Leah Roe, founder of MAVAN [11:00] Leah explains the mission of MAVAN [16:45] How professionals can impact the lives of military spouses [20:15] What's in it for MAVAN? [23:00] How impact-driven professionals can use MAVAN Resources and Links mentioned in this episode Leah Roe Mavanetwork.com 1 Million Cups I Love Madison Show Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)  

Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Jason Frazier, the founder of realestatecio.com joins me to talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust. The 3 pillars of branding Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn't about logos or slogans. Branding is about forming a relationship with your customers — a relationship where they know your brand, they like it and trust it. Jason says branding is “what consumers say to other consumers about your business.” Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you? These are the three critical pillars of growing a successful real estate business. Listen to the rest of the conversation to hear more about building a strong brand! Commodity vs. brand There has been a recent shift in how people approach buying and selling real estate. Everything looks the same, agents are all using the same techniques and pitches, companies are trying to feel more personal and individual agents think they need to look for corporate. Essentially, the real estate industry is being commoditized. Jason shares that a commodity just results in a simple transaction, but a brand creates an experience and a uniqueness that people will want to experience over and over. Camera-first branding For a long time, “branding” referred to your logo and slogan or the print material your company produced. In today's camera-first world, logos and slogans are hardly relevant anymore, certainly in the real estate world. Consumers relate to people, not slogans. Jason Frazier says “the about page on a realtor's website is the second most visited page,” a sign that people care more about who they are working with than what the company logo looks like. If you are a real estate agent publishing content, don't worry about polishing the content or making everything perfect, your clients don't care, I promise! Publish content, be personal and vulnerable, and make mistakes...it will pay off in the end! Jason shares branding tools and tips Unlike your video and social media content, there are a few things Jason Frazier says every real estate agent NEEDS to do. “Take the time to set up a professional email,” Jason says. It's easy for free mail services to be replicated by malicious parties posing as you, which can cause huge headaches and even potential scams directed at your clients. “I am not going to work with a mortgage lender whose email ends in @gmail.com,” says Jason, “it's risky sending personal information over those channels and it makes it harder to establish trust.” He also recommends having your own website in addition to a corporate bio page, if you are working at a large real estate firm. This offers some flexibility regarding the look and feel, allows you to present your personal brand, and “travels” with you if you decide to leave that company. Jason also introduces an amazing software called G Suite, that allows you to streamline your process if you have multiple domains and emails to keep track of. Outline of this great episode Integrates into everything, multiple emails, alias domains and other entities [7:45] Neil introduces Jason Frazier [10:30] The 3 pillars of branding [13:00] How a strong brand can help you build trust  [17:15] Commodity vs. brand [21:15] Why your “about page” is the most important page on your website [26:45] Adopt a professional approach [30:30] Jason explains G Suite software Resources and Links mentioned in this episode Jason Frazier - Real Estate CIO Katie Lance - Katie Lance Consulting Gary Vaynerchuck - Vayner Media Onion Juice - Questions to ask yourself when writing a bio G Suite Software Wisestamp email signature plugin Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) You know I always talk about being a media company first on the OJ, when it comes to Real Estate. Now I would love to introduce my newest sponsor who is a mortgage company who feels the same way. www.masonmcduffiemortgage.com    To get a clear plan for your business, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

It takes a tremendous amount of courage to be true to yourself, to listen to your heart and follow your vision. This onion juice episode is inspired by a conversation I had with a good friend of mine, Caleb Jahr. Caleb is a talented young man and a fellow realtor at Realty Executives here in Madison. Caleb understands the power of being a media company that happens to sell real estate, but like many of us got sidetracked on his vision after some discouraging advice was offered. I had a feeling Caleb may not be alone, some of you may have also experienced this, so episode 115 is focused on courage, specifically the courage it takes to follow your vision. The courage to be true to yourself If you are a media company who happens to sell real estate, there's a good chance not everyone will understand your approach. In the real estate business, there are many agents who follow a very traditional approach. Be professional, network a lot, polish everything...this is how you generate business. While this approach works for many realtors, the opposite is also true. People relate better to imperfect people, or videos that are unpolished. I have received the most views on my videos that are spontaneous or something unexpected happens. The key to being successful here is understanding that not everyone will understand why you present content this way, but it is important to retain your own voice and style. If you want to ruin a man's vision, give him two Caleb Jahr is not a man who lacks vision. Through his daily Vlog, he has not only built a following around Madison but has earned the trust and the business of several individuals. He is authentic and real and fun to listen to. When a mentor tried to encourage him by telling him that the Vlog would ultimately hurt his reputation because it was “unprofessional,” Caleb adopted a different vision, ruining the first one. For a while, he stopped Vlogging and started using a traditional approach. Andrew Wommack, a teaching pastor I listen to often said: “if you want to ruin a man's vision, give him two.” Caleb had two ideas of how he should build a client list and generate business, both very much in conflict with each other. The mentor was not intentionally trying to undermine him, he just didn't understand Caleb's vision. Enjoy the climb I know that many of you juicers enjoy the process as much as the end results. It's so important that you are having fun while you are attracting business. I could jump on Zillow and generate leads to build my team and probably see an increase in business, but I would not enjoy it, it would not fulfill me. I am launching the “I Love Madison” show because I love the climb. I believe at the end of the day this nontraditional strategy will work because I love what I do and people see that. Borrow someone's courage If you are at a roadblock, being a media company that happens to sell real estate and you are struggling, call me, I want to talk you through it and help you keep going! If you are afraid to start, call me. It's hard to start, but once you get going, it won't be long before you are comfortable, then you will be celebrating the one year mark, then two and it keeps growing from there. Mathweg Money Trivia and the Onion Juice are examples of this. Even today, I am reliving these principles as I launch the “I Love Madison” show. I feel like I have built this giant jet plane and I am not even sure if it will fly, but it is something that I believe in, and believe it will have an incredible impact on my community. Outline of this great episode [1:30] Caleb Jahr's story [9:30] Traditional thinking will dictate perfection [11:45] If you want to ruin a man's vision, give him two [13:45] Learn to enjoy the climb [17:00] Business are built by being personal [18:30] Borrow someone's courage Resources and Links mentioned in this episode Caleb Jahr Get Naked, Patrick Lencioni BOOK Andrew Wommack, teaching pastor Gary Vaynerchuck Ilovemadisonshow.com Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Chelsea Peitz is a content creator, author, and Snapchat pro! She has just launched her new book, “Talking in pictures - how Snapchat changed cameras, communication, and communities,” and joins us today on the onion juice to share how real estate agents can use camera-first platforms like Snapchat to build a brand and build trust through authentic relationships. Chelsea spent nine months documenting her own process of using camera-first social platforms to grow a business and establish a strong brand. The OJ nation knows we want to be companies that attract business, not chase it. Chelsea's book and the tips she shares on this episode can help you do just that! How Snapchat made it personal At some point in the evolution of social media, the major platforms like Facebook and Instagram lost the personal connection. Perfection was the standard, even if it was content from a smaller company or an individual. If not for Snapchat, this trend may have continued. Chelsea said that the Snapchat platform has encouraged people to be authentic and relatable, even unscripted. In doing so, they have revitalized how people are connecting and sharing ideas and content. Events are being shared in real-time, groups are being formed around shared interests and networking feels more intentional. If you are unsure how Snapchat or other camera-first platforms can help you establish or grow your brand, you need to listen what Chelsea shares in is this episode! Authenticity builds trust For real estate agents and media companies, Snapchat offers an unpolished approach to networking and sharing content. This may seem counterintuitive to some, but Chelsea makes the point that people can't relate to perfection. They can, however, relate to real people and real stories. If you are authentic online, clients will feel like they already know you when you meet face to face. This is a powerful way to build trust and create a great experience every single time. The most underutilized marketing tool you have Chelsea shows the same personality and interest in people on Snapchat as she does in person. She has not tried to make her brand look or feel more corporate, but instead shares life stories and advice and interacts with each of her followers. She feels that realtors and small business owners have an advantage over large brands because they can market a personality, not just a company. “Likeability is the most underutilized marketing tool we have,” Chelsea said. The power of being vulnerable So many people don't understand the power of being vulnerable. People see the word and they run from it because they don't understand it. As media companies who happen to sell real estate, we need to understand that being vulnerable makes it easier for people relate to us. I can say from personal experience, the social posts that have the most engagement are the ones where I am the most real or vulnerable. The reverse effect is also true. If people cannot relate to you or your story, they are less likely to support your cause or business. Chelsea mentioned that It takes time to get comfortable in front of a camera, but eventually you will get to a point where you feel you can open up to your audience on a more personal level. As you master these skills, you will attract more business and build deep, meaningful relationships, and THAT is a reason to smile today! Outline of this great episode [4:45] Neil introduces Chelsea Peitz [6:30] Chelsea on launching her new book Talking in pictures - how snapchat changed cameras, communication and communities [8:35] How Snapchap changed the social media game [10:20] How to build authentic, caring relationships on social media [11:45] Chelsea shares advice on how to launch a brand or personal business [14:30] Relatability is the most valuable marketing tool you have [17:45] The power of being vulnerable [20:20] Chelsea shares highlights from her new book Resources and Links mentioned in this episode Talking in Pictures BOOK Snapchat APP Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Juicers, if you think Facebook is the only way to generate leads, you NEED to listen to this episode. Tyler Zey From Easy Agent Pro joins me to talk about 10 different ways you can market your real estate business, not including Facebook! We have spent a lot of time in the last few episodes talking about the real estate mastermind in Park City, and Facebook seemed to dominate the conversation, so today we decided to do something different. Check out these 10  real estate marketing Ideas! Print is still relevant Are print flyers still a relevant thing? According to Tyler, yes!  With the overabundance of digital ads that people receive every day, it seems like a print flyer would be irrelevant. In reality, stats are showing that many people actually prefer something they can hold in their hands, especially millennials. An effective flyer is easy to create and canvassing costs are generally very low,  making this a great option for realtors looking for more leads. Tyler and I talk about the best way to format a real estate flyer and how you can use them to point people towards your listing page. The best way to host an open house Open houses are still a great way to build relationships and meet potential new clients. Even though open houses seem low-tech, Tyler recommends using a digital sign-in that automatically pushes your visitors towards a CRM,  like LionsDesk. This system not only captures information real-time but allows you to automate a thank you email or show other listings your clients may be interested in. This is also a great opportunity for clients to meet you face to face, build trust and reinforce your brand. Think Social There are lots of social media platforms to choose from. Tyler and I spend a few minutes talking about the major players, including YouTube, Snapchat, Instagram, and Pinterest. Each platform offers a distinct advantage, both in the way content is displayed and the ways you can interact with clients. If you need to add social media to your arsenal, Tyler shares several great strategies Realtors can implement quickly and easily.    Create your own “Top 25” The "top 25" came as a result of the "I love of Madison" Blog. I started connecting with 25 other business owners in my community twice a month to share ideas, refer business and build relationships. I have had great success using Instagram to find local businesses, then I reach out and ask how I can help provide value. If each business sends two real estate referrals a year, that significantly impacts my real estate business.      The “top 25” was #10 on MY list for this episode, but Tyler reminded me that podcasting is also an effective strategy for realtors. This podcast has already helped generate several leads, so I think he's right about the effectiveness. Check out the episode to hear more detail on all ten real estate marketing ideas with Tyler Zey!       Outline of this great episode   [4:15] Neil introduces Tyler Zey [5:45] Why print is still a relevant way to market [12:30] What you should do at your next open house [14:45] Tyler shares email marketing tips    [18:30] Why you should be using newsletters [20:30] The power of Pinterest [25:00] Tyler talks Youtube [28:00] Snapchat advice [30:15] Tyler shares powerful Instagram tips [35:15] Create your Top 25 Resources and Links mentioned in this episode LionDesk CRM? Agentology Service for Life! - Referral tool AJ Bombers Burger Restaurant I love Madison Blog   Our sponsors:   www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me!   You can find my personal real estate coaching website here   And connect with me on ANY of the following social channels. I LOVE social!   Snapchat Instagram Facebook Twitter   And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Juicers! This episode is packed with amazing information from my friend and SEO expert, TJ Kelly! I let TJ “take over” the podcast this week so he could share how real estate agents can maximize their search engine optimization and increase exposure. TJ clarifies how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today. What is SEO? Somewhere in a top-secret bunker, Google is running an algorithm that controls how content is archived and displayed...or something like that...TJ explains that when people think of “Search Engine Optimization,' they may think of Metatags or ranking number one on Google. He says that these factors are not as relevant to how SEO algorithms are programmed today. In reality, there are multiple factors to pay attention to.      The eight factors of SEO SEO today is far more involved than it's inception in the 90's. TJ explains the eight different factors of SEO and how focused attention to each of them can dramatically improve a realtor's visibility online. TJ talks about the importance of page factors and site factors, how collaboration can springboard your business online and why social media is a critical component. This fits into the Onion Juice idea that we are “media companies who happen to sell real estate.” Super cool stuff! Your corner of the web As a realtor, your website is one of the best places to display your brand, build client loyalty and of course, market your skills and services. There are several things you can do to maximize the visibility and SEO of your website. TJ talks about the importance of header text, backlinks and text content. Listen to this section with a pen in hand, as he provides a ton of value for real estate agents who need to improve their SEO. Three SEO tips you can start using today   To provide outstanding value to all of you juicers, I asked TJ to share three tips that you can use to start improving your SEO today! The first thing he recommended was to start writing a blog. The more content you can produce, especially text, the more material Google has to index as relevant to your subject. The second thing TJ suggests is to use a Q&A format on the blog. “Think about all the questions people ask you as a realtor, then write out answers to them,” he said. This not only allows people to look up those answers on your site, but it also helps establish your authority on a subject. The last tip he shared was to collaborate with other people and share content. Google views links from one site to another almost like a vote, so the more collaboration you can create, the more your content is being “voted” positively. There is so much great stuff in this episode, thanks to TJ Kelly!    Outline of this great episode [5:00] Neil introduces TJ Kelly   [7:00] The basics of SEO [11:00] The eight factors of SEO: [17:15] TJ explains duplicate content vs. syndicate content    [20:45] TJ on the power of the title page [24:15] Three tips to improve your SEO today Resources and Links mentioned in this episode Getmxt.com Marketwire Canva OJP Nation   Google Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me!  You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Dustin Brohm is to the onion juice what Bill Murray was to Late Night. Seriously, this guy has been on the Onion Juice podcast SO MANY times, he is practically a co-host. I sat down with Dustin to talk about what happened this week at the Utah Mastermind, a real estate summit in Park City, Utah. Twenty-six of us gathered to share ideas, develop business plans and learn some very powerful tools to help our businesses grow. Besides having a ton of fun, everyone who attended walked away with real value. Dustin drops some amazing nuggets, so make sure you listen with a pen in hand!    The snap pack is back Last year, 8 realtors got together on the OJP (ep #23) to talk about how we were using Snapchat to sell real estate. We dubbed ourselves the “Snap Pack,” and had a great conversation about how to be media companies that happen to sell real estate. On THIS episode, Dustin talks about why we decided to expand the summit to 26 people, the goal for the Utah mastermind and the power of having a group of like-minded people in one place for several days. Attract business with Google's new tools There was SO MUCH great content shared at the 2nd annual Utah Mastermind. Dustin Brohm presented some outstanding content on why Google continues to be a relevant source for realtors looking for new leads. I was so excited about what he presented and how much he knows about how to use Google effectively. On this episode, he talks about some of the new tools that Google has launched recently, such as Google posts, how to optimize SEO and why these techniques can help you as a realtor. Listen to all the great nuggets Dustin shares.    Facebook tips and tricks that WORK Facebook ads can be complicated to build and manage. Dustin Brohm shares his process for simple, effective ads on this episode of the OJP. This guy is an expert facebook marketer when it comes to real estate, so you can take what he says and turn it into gold. Dustin was able to simplify many of the concepts with us, which provided tremendous value. Listen to the full recap on this episode.   Why you should attend the Utah mastermind If you are a realtor looking for new ways to attract business, you should seriously consider attending the Utah mastermind summit. I asked Dustin Brohm, one of the founders to talk about what the culture at the summit is like, and how it provides value to real estate agents. He talked about the fun, laid-back approach that is prevalent, but also the intense focus that is present from everyone. “There was 26 of us, everyone had a laptop out and was planning, and even implementing new ideas immediately,” he said. “There are people here who have been doing real estate for decades, and people who have only been in the business for a year.” It was a great summit and a great conversation with Dustin Brohm. Outline of this great episode [5:00] Dustin Brohm introduced [6:45] What is the Utah Mastermind for realtors [10:30] Dustin recaps day one at the mastermind: Best practices for using Google to generate leads [15:30] Google posts - The brand new Google tool you should be using [19:00] Dustin shares some best practices for using Facebook ads that actually work [30:00] Why you should attend the Utah Mastermind    [36:00] Dustin shares general information about the Utah Mastermind Resources and Links mentioned in this episode Zillow.com   Google.com Youtube.com Snapchat getmxt.com   Agentology.com (Deal: agentology.com/snappack, 30-day trial FREE) Java Cow coffee shop utahmastermind.com Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Juicers! My friend Danny Phee joins me this week on the OJP to drop some knowledge on how to turn Facebook Messenger into a powerful tool for your real estate business! I am so excited about this content and how powerful it is, and of course, grateful to Danny for taking a few minutes to share it. Grab a pen (and a straw) and drink up this delicious new content. Facebook Messenger as a CRM As a realtor, the ability to connect with potential clients, build trust and personalize each experience is critical to your success. If you are looking for a way to manage client profiles, organize relevant content and increase your likability (thereby increasing trust), you MUST listen to what Danny Phee shares on this episode of the Onion Juice Podcast. “There are 1.2 billion people using facebook messenger, says Danny, but it wasn't until recently that I started looking at FB Messenger as a customer relationship management (CRM) software.” He shared how using this tool can eliminate incorrect data, such as phone numbers or emails and how messenger can help realtors establish a lasting, joyful connection with their clients, even before you meet them.     Tailoring personal content for your clients, automatically Each client you work with as a realtor will have different questions, expectations, and budgets.  Danny talks about how the new tools in Facebook Messenger can help you organize relevant content automatically, using tools such as ManyChat and Bots. He shares how to integrate these tools, even if you are not technically inclined. The Duke of URL Danny Phee had so many great things to share (most of them in acronyms) on this episode of the Onion Juice Podcast. He talks about how K.L.T. affects every client's decision to work with a realtor and what you can do to maximize this. “Clients want to work with someone they know, like and trust (K.L.T.)” Danny says. “Using messenger is a great way to build K.L.T...they (clients) get to see who you are, what you are doing, what you are posting...when they are ready to buy or sell a house, you are the first person they think of.” I loved this transparent approach, especially since it helps attract business, not just chase it. Drink up, this stuff is a blast! All the right features in all the right places    Danny and I talk about how a marketer or agent can provide tremendous value to the clients by utilizing the new features in the messenger app. These include the ability to send a payment, share schedules and events, and capture live video, among others. “Once they have interacted with you on messenger, you can send out tailored content straight to people's messenger inbox,” he said. All of these functions happen inside the app, so it's “frictionless.” There is a lot more ear-guzzling content in this episode, hope you enjoy it!   Outline of this great episode [3:00] Neil shares how to implement an array of valuable marketing tools   [7:45] Danny Fee Introduced [9:00] How the Facebook Messenger app may be the new game-changer [12:30] How to increase customer engagement while providing more value   [15:45] Danny shares his best practices for marketing real estate deals on FB [17:10] How to use the Manychat tool with Facebook Messenger   [18:50] Why Bots are a tool every marketer or agent should be using   [25:15] Establishing K.L.T. with the duke of URL   [28:15] How to Leverage the new features within Facebook Messenger   Resources and Links mentioned in this episode Danny Fee thevegasrealestateagents.com Frank Salas, Digital Marketer Manychat Facebook Messenger Fandango   Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com   Connect with me!  You can find my personal real estate coaching website here   And connect with me on ANY of the following social channels. I LOVE social!   Snapchat Instagram Facebook Twitter   And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Juicers! Welcome to this hilarious episode of Onion Juice, where I sit down with my good friend Jason Kotecki, the guy who learned that being an adult can have serious side-effects, so he created a company called Escape Adulthood. Their mission? Annihilate Adultitis. He's not talking about using Monopoly money or signing everything in finger paint, although that would be fun to witness, but escaping the mundane, joyless person that takes themselves too seriously. On this episode, we talk about how you can attract people to your business by being yourself, several creative ideas you can use to bring fun back to your workplace, why you should take your job seriously, but not yourself and the dynamics of working alongside a spouse. I have no doubt this episode could be the reason you are smiling today! Author, artist, speaker, professional permission granter Jason Kotecki has many titles, but he is most proud of the fact that he, along with his wife, has started a movement to eliminate adultitis, an illness that causes a lack of imagination, a play-it-safe mentality and general lack of fun in life and work. “I am a professional permission granter and reminder-er” he laughs, “I basically remind people of what they already know but have forgotten.” He's talking about a sense of curiosity, the ability to delight in the little things and be passionate about life. Adultitis is the opposite. Think the grinch, or Ed Rooney, the principle from the movie “Ferris Bueller's Day Off.” When he mentioned the term “Adultitis” to Seth Godin (yes, THE Seth Godin...I guess they were pen pals or something), Seth said “that literally means “The swelling of Adult,” a phrase Jason says perfectly describes the dilemma, aka too much adult. Remember, be yourself For real estate agents struggling to market themselves and attract more customers, Jason says the key to success is to be your unique, authentic self. Instead of only thinking of yourself as an agent, remember that you are also an artist, and artists use their art to attract people. You're thinking “dude, i can't paint, and singing is an ABSOLUTE NO,” so how does that work? Jason reminded me that being yourself, allowing your personality and humor to shine is the best way to build relationships. “If you are watching and copying another person's approach, chances are you are a second-rate version of the person you are copying, instead of a first-rate version of yourself,” he says. Take your JOB seriously, but don't take YOURSELF so seriously.   A sense of whimsy Do you love what you do but hate where you work? What would happen if you loved your work AND your workplace?? Is this even possible? As a retro t-shirt wearing author and speaker, Jason has been in lots of different work environments and shares his wisdom on how to bring back the fun and bring people together. From office Olympics to playing spoons while interviewing potential employees to renaming normal spaces to things like “the awesome room,” Jason said in all the places that there was a sense of whimsy and fun, there seemed to be a certain buzz or energy, and the people really enjoyed working with each other. Jason gives permission (so you're off the hook) to all the juicers listening to be whimsical and ridiculous while working. Super fun. Work backward from your ideal day   Staying true to what makes you tick is a super important part of being an entrepreneur or real estate agent, regardless of the external pressure to grow or scale a company or change jobs just to make more money. “I have to care about it, I have to, at the heart, be making things” explains Jason. How does he make sure he's living each day according to a plan? He recommends spending a lot of time thinking about what makes you happy, what your ideal day looks like, then try and create a life backward from that. This approach provides clarity on what needs to be done so that “normal days” are always exceptional. For Jason, his ideal day includes time with his family. Like many real estate agents and entrepreneurs, his wife Kim works alongside him every day. Jason shares how to balance working together, how to operate within your strengths and how a mutual passion towards work is critical for success. Outline of this great episode [1:30] Being an artists that happens to sell real estate [7:15] Neil Introduces Jason Kotecki [8:00] The Adultitis Epidemic   [10:15] Jason talks about how “going back to your childhood” can benefit your current business [13:00] How real estate agents can increase likability and land more clients [15:30] Jason suggests ways to fight Adultitis in the workplace   [19:30] Jason on why you should take your job seriously, but not yourself [22:30] How Jason started Escape Adulthood [28:30] Start with your ideal day, then work backwards [33:20] Jason shares wisdom for spouses working together in business Resources and Links mentioned in this episode Escape Adulthood Jason Kotecki Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

You may or may not have about a crowdfunding campaign out there that's trying to set up a marketplace to “beat Zillow.” Regardless, you're in for a treat because this episode features my buddy Jason Frazier. He recently wrote an article in response to the BZ movement saying that if you really want to beat Zillow, it's easy. Stop using it. But that's not really the issue - the issue is that you do the work needed to build a business that makes you the Grand Poobah, the Noble Lumpkin, the Digital Mayor of your little corner of the world - and attracts clients to you in powerful ways as a result. Want to know how? Jason brings the fire on this episode so be sure you listen! When you create a clear plan and user experience you'll be able to beat Zillow's game. There are many companies out there trying to build a better real estate app. The idea is that if they can create a better user experience they can actually beat Zillow and not be so dependent on it. The problem is that you're not going to beat Zillow in that way. They've gained the lead and already have a great app that shows well on every platform - and they have the financial backing to keep it that way. But what you can do is do whatever it takes to make your specific marketing plan and community-directed user experience better than Zillow can ever create. Why? Because you are there in the midst of your community, Zillow isn't. Find out how Jason Frazier describes this kind of community-targeted marketing, on this episode of Onion Juice. Are you focusing on becoming the digital mayor of your town? It's no secret that people use the internet to discover all kinds of things about the places around them. Where's the best coffee shop? Where's the best Thai food? Who has the best deal on used cars? AND… (drum roll, please) WHO'S THE REAL ESTATE AGENT WHO HAS SOLD THE MOST HOMES IN (enter your city name here)? That is the one and only reason why you have GOT to become the Digital Mayor of your town. You've got to become so closely connected to anything going on around your town that people automatically think of you when that last question comes to mind. Jason Frazier has some killer ideas about how you can make it happen, on this episode. Why real estate agents don't really understand what it means to know their market. There are so many amazing resources available to agents today that we would have paid big bucks for 15 years ago. Your local chamber of commerce, your local newspaper, your local Craigslist, they all have information that can help you build a database of data about your market. And beyond that, you have your own data, embedded in the facts about your previous clients. You can use all of that to TRULY understand your local market - which will make you more effective in your marketing and client-acquisition efforts. If it sounds confusing, it's not. Jason Frazier explains it all on this episode. How my digital media efforts have built a business I love (and how they are attracting customers). In case you hadn't noticed, I LOVE my real estate business. Why do I love it so much? Because I get to do exactly what I like to do - be the leader of a media company that happens to sell real estate. How did I get to that place? I focused on being a resource and a source of entertainment for the people of my city (Madison, Wisconsin) and over time those same people have come to see me as THE real estate professional of choice in town. And I did most of it digitally - online - using social media (and podcasts). You can hear my testimony to the power of digital media as a means toward building a business you love on this episode, so be sure you take the time to listen. Outline of this great episode [6:09] Who is Jason Frazier and why is he on this episode about beating Zillow? [8:05] The issue is not Zillow, the issue is your fellow agents (and your listings). [10:44] The first step to beating Zillow as an agent. [15:06] Advice to feed something that is going to build your business apart from Zillow. [19:10] Take the time to mine your own data so you know where to focus your efforts. [23:29] My testimony about how my digital media efforts are attracting business (and why I'm loving it). [25:25] Why the entire Zillow debate is ridiculous. Let's work on things we can control. Resources and Links mentioned in this episode Jason's website: https://www.realestatecio.com/ Jason on LinkedIn Jason on Facebook Jason on Twitter Jason on Instagram Jason on Snapchat Jason's previous episode (the most downloaded so far) The “Stop Zillow” movement www.Zillow.com Zoom www.SearchSaltLake.com - Dustin Brohm's site Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Are you familiar with the concept of “The Snowball Effect?” It's a process by which you're able to leverage one real estate transaction into two, three, five, or more. How is it possible? It happens when you learn how to market in a savvy way that makes the most of the opportunities you're given. On this episode of The Onion Juice podcast, I'm going to walk through a few examples of how the snowball effect can start and the impact it can have on your business. Are you ready to be challenged to get out of your comfort zone? If so, this one could be HUGE for you! If it weren't for one of my early mentors, I'd have missed the power of the snowball effect. You've probably seen the cartoons, or maybe a real-life example of someone rolling a huge snowball downhill. What happens? The snowball gets bigger and bigger as it picks up speed. That's the idea we need to have firmly implanted in our minds when it comes to our real estate transactions. We need to be looking for the ways we can push that one transaction into another, and another, and another. One of my early mentors set me on this path by stressing the importance of working hard to secure contracts with sellers. Why sellers? Because the snowball works better with sellers. In this episode, I explain how. How can you turn one deal into many? By starting the snowball effect. When you work with a client successfully - either a buyer or a seller - you have many opportunities within that transaction to open the door to another transaction. It's the snowball effect in action, or like dominos falling one into another into another. It's a chain reaction that uncovers leads that turn into customers that turn into transactions. But it won't happen if you don't know how to look for those touch-points where another transaction might be possible. This episode is about that. So do what you can to carve out time to listen. Coming Soon marketing is a great way to start the snowball effect. You've seen the “coming soon” kind of marketing on Facebook agents do, or even in mailers agents are sending out. It seems kind of silly at first glance… why would people care that you're about to list another property? Here's what you need to think about coming soon marketing: it's not for your current seller's sake (though that's good), it's a way for you to show that you're active and aggressive to people who are looking for an agent to sell their home. When they check you out on your website or on social media they're going to see TONS of activity that you're doing in order to sell your client's homes, which is EXACTLY what they want to happen for them. Listen to this episode to learn how to leverage coming soon marketing and start your own snowball rolling. One buyer = one transaction. One listing can get multiple transactions. When you serve a homebuyer, you're undoubtedly doing a very good thing. But you're only touching one client at a time in most cases. But when you serve a seller, you have the opportunity to touch many people simply because you are the point of contact for everyone who wants to see your client's home. Every potential buyer is a potential person you can serve by becoming their buying agent, which doubles your revenue from the same transaction. You also get to meet other interested people who may not like the home you're showing but may be open to you helping them find one they do like. That's how you start the snowball effect from one transaction to turn it into more transactions - and I walk you through it on this episode of the podcast. Outline of this great episode [0:24] Who I am and why we have such a weird name for this podcast. [1:41] What is the snowball effect and how does it work? [6:04] Small but unnoticed things that start the snowball effect. [8:50] Why “coming soon” marketing is powerful in a hot market. [10:20] How you can build the mindset to confidently work with sellers. [13:50] Continue the conversation by sharing how you've build your own snowball. Resources and Links mentioned in this episode Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Neil's Website For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: www.NeilMatheweg.com Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes

We're all aware of it but I'm going to come right out and say it - real estate marketing trends are not always long-lived. As agents we have to be careful about that because of one simple fact: We are creatures of habit. We can get used to doing our marketing a certain way, using certain tools, in a “same way we've always done it” kind of mindset. Right? But we've got to adapt as the times change. We can't allow ourselves to become the old dog that won't or can't learn new tricks. On this episode I'm going to walk through a handful of trends that have come, some that have gone, and others that appear to be sticking around for now. I did some marketing this past month that got me thinking about marketing trends. As most of you know, I was CEO of a real estate office for the past few years and have only recently gotten back into sales. As part of my “back in the business” marketing, I did some social media promotions about the first house I sold in this new phase of my career. It was one of those great situations where the house sold for far above asking price and I was making a big deal about it. But someone called me on it, saying that I could be setting up unrealistic expectations in the minds of buyers. And you know what? She was right. So it got me thinking about those kind of marketing tactics, real estate marketing trends in general, and what we need to be careful of when it comes to trends. So in this episode, I'm going to brain-dump some of what I've been thinking for your benefit. :) My leads dropped when I switched from 1-800 numbers to text-based options. Do you remember the days back before texting? One of the most popular and profitable marketing tactics I used back then was a 1-800 number. I'd put it on the literature for a property with some kind of verbiage that encouraged people to listen to a recorded message with info about the home in question. They'd do so and be given the opportunity to leave a message to find out more. I got SO MANY leads from that thing. Then texting came in and I made the switch. And my lead numbers dropped dramatically. So… I've got some thoughts about what that means when it comes to marketing trends for us real estate agents, so take some time and listen. Social media is here to stay, but don't ignore OTHER marketing options that still work. You know I love social media. There's no doubt about it, it's one of the best things to come along since Onion Juice :) . But I'm beginning to realize that social media can be so much fun and have such a strong appeal to us when it comes to marketing, that we forget a few things that have worked in the past - and MAY still work today! If you want to make sure you're not leaving out things that could make all the difference for you in terms of marketing, you've got to think this issue through - and on this episode, I'm trying to help you do that. When you jump on the real estate market trend bandwagon, don't forget this! It's easy to grab onto the next shiny object to come along and put all your eggs in that basket. A lot of times it's fun to play around with the newest social media gizmo or gadget, so I get why we do this. But we have to be careful that we're not throwing out older methods that still work. 1-800 numbers are a perfect example that I talk about on this episode. So… do me a favor. Take the time to listen to this episode and let me know if YOU can think of other things that have worked in the past that we shouldn't be neglecting these days. Outline of this great episode [0:24] WHY does this podcast have such a weird name? [8:15] A trend that started in the recession that needs to STOP now. [12:59] A past trend I still like - 1-800 numbers and texting. [16:53] Here's a market trend that doesn't work as well in the current market. [18:55] A lesson from my drinking days (yep, they are LONG past). [24:14] Be aware of this BAD thing that can happen when you jump on a new trend bandwagon. Resources and Links mentioned in this episode Proquest eVite Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Neil's Website For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: www.NeilMathweg.com Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes

I've said it so many times it probably doesn't need to be said again - but hey, you may be new to The Onion Juice podcast so I'm GOING to say it again - SOCIAL MEDIA IS SUPPOSED TO BE SOCIAL! That's why I think you should not be automating it. I know, it takes a lot of time - but good relationships do take a lot of time. That's the whole point. You need to get out of the mindset that social is a tool and get it INTO your mind that social media is about relationships. On this episode, I'm going to share some creative social media solutions I learned from Neal Schaeffer at his recent conference, so strap yourself in - this one is like drinking from a firehose! Here is why you should NOT be automating your social media. The average person on social media is on it a lot. A LOT. That means they know when they've seen the same content more than once. Or twice. Or three times. Stop and think that through. If you've got your social media set up on autopilot through some scheduling tool, the people who WERE interested in what you have to share are starting to think that you don't really care about building a relationship with them, but rather are just using social as a tool to further your own ends. That's actually HURTING your brand if it's the case. On this episode, I'm going to make my case for why you should STOP automating your social media! Here's a smart social media solution that promotes you without being self-promotional For a long time, I've been telling you that you should NOT be posting pictures of your clients standing beside the “sold” sign in front of their new home. But at the social media conference I just attended that idea got tweaked and now I've figured out a way to use those photos in a way that squeezes all the Onion Juice goodness out of it. It has to do with Instagram, providing smart resources to your clients, and a win-win partnership with them that celebrates their new chapter in life. Are you curious now? I hope so - give this episode a listen! Here is one of the best things that could happen to you because of your use of social media. I've never really gotten what the big deal is with Twitter. It's just too face paced for me and I feel like I get lost in the stream of stuff people are posting. But I've posted here and there regardless, following hashtags having to do with my hometown of Madison, WI, etc. And you know what? I got the best opportunity I could have imagined simply because I was doing that. What was it? Here's a hint: It gave me broad exposure to people in my target market and panted me in a very positive light. Care to guess? You don't have to if you listen to this episode of the Onion Juice podcast. I just discovered a mindset about LinkedIn that is pure GOLD! Have you ever noticed that LinkedIn is the only social media platform that informs you when somebody you don't know has checked out your profile? It's true. For a while now I've just ignored those notifications, thinking of them like I would a junk email. But at Neal Schaeffer's conference, I was handed a gem of an idea. What would I do if I owned a retail store and somebody came by to see what my business was all about? You know what I'd do… I'd be introducing myself and asking how I could help! Why don't we do that with LinkedIn when somebody knocks on our door? This is just one of the tips I got from the conference that is going to help me up the game on my social media use. Find out more of them on this episode. Outline of this great episode [0:24] Why the Onion Juice focus is to attract instead of chase! [7:08] Why you should NOT be automating your social media. It's hurting your brand. [8:42] Instagramable moments could be powerful for you! Here's a hack! [10:03] Why digital marketing is more than social media. [13:17] One of the best things that could happen to you because of your use of social. [15:20] The cool thing I've learned about LinkedIn: treat it like you're a retail store owner. [17:55] Effective social media solutions need to include making face to face meetings. [22:05] Neal Schaeffer's 9 - 1- 1 formula and why it really works well. Resources and Links mentioned in this episode Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Neil's Website For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join Onion Juice Group - Ideas for Real Estate Agents Facebook Group  RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes

Today we celebrate the 100th episode of The Onion Juice Podcast! Three of my favorite people, Dustin Brohm, Tyler Zey, and Jerry Potter, join me to reminisce about how the Onion Juice Podcast got started. In addition to giving me a hard time about the Onion Juice name, they also chime in on why it is crucial for Real Estate Agents to use social media and create a personal brand. Join us for this entertaining and informative conversation and the opportunity to hear the roasts and kudos sent in by listeners and former podcast guests! Why you need to create your own brand and become a media company instead of buying leads Many of the big Real Estate teams buy their leads from Zillow or Realtor.com. But this is not a good long-game plan for lead generation. Find out why on today's episode of The Onion Juice Podcast as Dustin Brohm, Tyler Zey, Jerry Potter and I talk about the future of Real Estate and why you need to focus on providing value at the local level. Listen in for lots of great content in the middle of an entertaining celebration of our 100th episode! Why you need a Real Estate website and what it can do for you Do you have a Real Estate website and Facebook page? If not, according to Tyler Zey, you are missing the boat. On this centennial episode of The Onion Juice Podcast, Tyler fills us in on the future of where websites are going and why you need to have one to be successful. And, by the way, episode #72 with Tyler Zey is the second most downloaded episode of the podcast! He and Easy Agent Pro have so much to offer and have been a great part of this podcast. Listen in to hear specific ways that Real Estate websites are getting better and better at helping you build relationships! How The Onion Juice Podcast has opened doors in my Real Estate career On this centennial episode of the Onion Juice Podcast, I get to chat with three long-time friends about the history of the podcast. One fun thing that we talk about is how The Onion Juice Podcast has affected my career in ways both planned and unexpected. It has been a true adventure in being a media company that happens to sell Real Estate! Listen in to get the juicy details and think about ways that you can use media in your Real Estate business. Roasts and kudos from The Onion Juice Podcast listeners on the 100th episode To celebrate our centennial episode, I invited listeners and past guests to roast me with audio clips. Some sent roasts and spoofs, others graciously shared what they have learned from and appreciated about the podcast, and I get to appreciate and affirm them as well. Join the fun and listen in to this celebration. And then get ready for the next hundred episodes! Happy ear-guzzling!   Outline of this great episode [0:30] Welcome to the centennial episode of the Onion Juice Podcast, with Dustin Brohm, Tyler Zey, and Jerry Potter! [7:47] What do you think about when you hear “Onion Juice?” [13:18] Looking back to the SnapPack group. [16:42] Which episodes have had the most downloads? [19:30] Being a media company -- from a fringe idea to necessary personalization. [21:49] Lead-generation strategy - Providing value on a local level will allow you to survive. [23:28] Social media is the long-game for lead-generation. [26:32] Why you need a Real Estate website and what it can do for you. [29:48] How The Onion Juice Podcast has opened doors in my Real Estate career. [32:20] Check the Onion Juice Facebook group to hear my infamous radio jingle. Roasts and kudos sent in by listeners and past guests: [35:09] Sonja Figueroa [37:59] Rory Pitts [40:42] Eric Larken. [41:44] Mark Carlson [42:19] Shannon Milligan [43:05] Amy Wudel [43:47] Sue Pinky Benson [44:45] Joe Marks [46:29] My wife and daughter [47:36] Keith Gilmore [50:17] Alex Wang [51:04] TJ Kelly from Mxt Media. [52:56] Bob Wahl [54:11] C Ray Brower [54:49] Kyndra Sweat Resources and Links mentioned in this episode SnapPack Live Facebook group The most downloaded episode: Episode #51 with Jason Frazier, Why You Need to Be Yourself to Sell More Houses The second-most downloaded episode: Episode #72 with Tyler Zey, Real Estate Facebook Ads That Work Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes