Podcasts about significance a new manifesto

Seth Godin has published over 20 bestselling books that have been translated into nearly 40 languages. He's the founder of the altMBA and The Akimbo Workshops, which have been taken by more than 60,000 people. He hosts a podcast, also called Akimbo, and has 5 TED Talks. Seth joins Google to talk about his book, “The Song of Significance: A New Manifesto for Teams.” The book contemplates all things work: why it is the way it is, why it's gotten so bad, and what all of us–especially leaders–can do to make it better. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.  

How can we break free from the cycle of disconnection and disengagement in the face of economic instability and remote work? Is there a way to challenge the prevailing trends and create meaningful change that truly matters? Seth Godin, a renowned author, entrepreneur, and thought leader, delves into the heart of what truly matters in our personal and professional lives. Through his book, The Song of Significance, he explores the challenges of our disconnected and disengaged world, offering profound insights and actionable advice to break free from the status quo. The Song of Significance goes beyond traditional business narratives, urging us to question prevailing trends and seek meaningful change. Whether you are an entrepreneur, a corporate leader, or simply someone seeking to make a difference, this book is a powerful catalyst for personal and professional growth. It challenges us to rethink our approach, embrace our individuality, and contribute to a world where significance becomes our guiding melody. Join Darius and Seth in this captivating episode as they delve into the transformative shifts in societal norms and their profound impact on individuals. Discover the power of embracing technology, unleashing your full potential, and embracing a future filled with endless possibilities. Topics include: The inspiration behind the title of Seth's new book The Song of Significance Why it matters to have honest communication between employers and workers Starting with the smallest unit of significant progress and making a mutual commitment The importance of human direction Market capitalism versus industrial capitalism How the rapid shifts in societal norms can affect individuals Why we need to embrace technology and how can we leverage it Allowing individuals to navigate challenges and develop necessary skills Addressing toxic behavior promptly and decisively The crucial role of leaders in spreading the culture within an organization Leveraging the collective intelligence of an entire organization in making successful leaps Why employers need to focus on the quality of work rather than the identity of the worker And other topics… Connect with Seth: Website: https://www.sethgodin.com/ Blog: https://seths.blog/ LinkedIn: https://www.linkedin.com/in/sethgodin Instagram: https://www.instagram.com/sethgodin/ The Song of Significance: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Sponsors: Timeline - Timeline is offering 10% off your first order of Mitopure. Go to timeline.com/GREATNESS. Shopify - Sign up for your one-dollar-per-month trial period at shopify.com/darius. Constant Contact: Go to ConstantContact.com and start your FREE trial today. Mint Mobile: Cut your wireless bill to $15 a month at MINT MOBILE.com/great. Timeline: Timeline is offering 10% off your first order of Mitopure. Go to timeline.com/GREATNESS. Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth's human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance. In this episode, Hala and Seth will discuss:  - Why work isn't working anymore - Industrial Capitalism vs. Market Capitalism - How to rise by racing to the top - Why turnover is a good thing - How to create a culture of significance - What jobs will be taken away by AI - The four kinds of work - Why high-trust, high-stakes work is the future - Creating real agency and dignity at work - Why you can't treat people like a resource - And other topics… Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet's early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. Connect with Seth: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Twitter: https://x.com/ThisIsSethsBlog  Seth's Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth's Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/  The Carbon Almanac: https://thecarbonalmanac.org/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

This week, we're revisiting a conversation that left a lasting impact, where I had the honor and privilege of speaking with Seth Godin about his book, The Song of Significance: A New Manifesto for Teams. For most listeners Seth needs no introduction. Seth is perhaps best known for his prolific daily blog, as well as his books Linchpin, Tribes, The Dip and Purple Cow. I've been looking forward to this conversation for a long time now, and Seth of course did not disappoint. In our chat, we unpack the purpose and passion that led Seth to write this impactful book. For anyone familiar with Linchpin, The Song of Significance is, in many ways, the spiritual sequel and companion piece to that book. If Linchpin was all about being indispensable on an individual level, The Song of Significance explores how to work together as a team of Linchpins. This conversation remains as relevant as ever, offering encouragement to anyone feeling anxiety about how their skills or unique voice fit into the modern workforce, or for those considering a freelance or entrepreneurial journey. Seth and I explore how the desire for agency and dignity lies at the core of the modern employee's aspirations. Despite the many innovations and progress since the Industrial Revolution, these two key components have often been overlooked. The purpose of this book, and our discussion, is to help teams and individuals rediscover this dignity and autonomy, reminding people of their unique voice—a voice that no amount of technology, AI, or automation can replace. This is truly a book to be read as a team, fostering discussions and action steps to build a team, organization, or business that empowers and trusts everyone to deliver their best work and harmonize together. Connect with Seth: Website Blog  Linkedin Instagram Connect with Erik: Facebook  LinkedIn  Instagram  ________________________________________ Support the show by checking out our sponsors! Make sure to grab Shortcasts from Beyond The To-Do List by Blinkist. A Shortcast is a 7-10 min version of a podcast where you get the core takeaways. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read any good books lately? Cathy has, and she's here to share them with you! If you've been needing to add some new books to your list lately (and awesome ones at that) then this episode is for you. Cathy shares the titles of her recent favourites, plus gives you an insight into what they're all about and why you'll love them. From planning like a pro to self-care, Cathy's top picks of the moment cover a range of genres that every Allied Health Business Owner will appreciate. While you're listening to the episodes, you can have a look at these books yourself with the links below: The Book of Joy: Lasting Happiness in a Changing World by Dalai Lama How to Bullet Plan: Everything You Need to Know About Bullet Journaling by Rachel Wilkerson Miller The Song of Significance: A New Manifesto for Teams by Seth Godin  MiNDFOOD Magazine  Australian Geographic Magazine Connect with Cathy Love Visit Cathy's Website  Follow Cathy on Instagram (@nacre_consulting)  Connect with Cathy on Facebook  Connect with Cathy on LinkedIn  Connect with Nacre Consulting:  Join the Accelerator Mastermind  Complete the Allied Health Biz Quiz  Let's connect on Instagram  Follow us on Facebook  Let's connect on LinkedIn  Join our Facebook Group online community  More about The Private Practice Made Perfect Show:  The Private Practice Made Perfect podcast is a much loved conversation for those wanting to hear real life Australian Allied Health business stories, adventures and the occasional confession.  The outstanding guest list includes business owners and wonderful small business supporters such as accountants, marketers, bookkeepers, IT wizards, virtual assistants, lawyers and more.  As you know, it takes a village to run a business. Cathy gathers the tribe, captures the collective wisdom and conveniently delivers it to your earbuds.  All episodes are chatty, honest and practical… warning… we often stray from the topic, talk of wine and laugh loudly. See omnystudio.com/listener for privacy information.

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams. Timestamps for this episode are available below. Sponsors:1Password easy-to-use and secure password manager for individuals, families, and businesses: https://1password.com/tim (14-day free trial)LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free) Eight Sleep's Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover)Timestamps:[06:14] Writing a provocation rather than a prescription.[13:08] Divvying up concepts.[16:25] Comprehension over complication.[18:58] How Seth fulfills a blog post's purpose.[22:28] Claude AI vs. ChatGPT.[23:41] How Seth Godin as a Service (SGaaS) maintains consistency.[27:23] Simplification over exaggeration.[31:56] Working with Isaac Asimov and getting a Clue.[36:53] How Seth moves life's story forward (even when he loves the current chapter).[43:28] Why does Seth write?[44:59] Is an ounce of prevention worth a pound of sinecure?[45:15] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yes, we need to make a living.  But how do we make a life?  It might not simply be about the money.  When the world is in turmoil, when our health is at risk and the future seems murky, perhaps paychecks and productivity aren't enough. Perhaps we can't manage our way into the future.  What if we created the best job someone ever had?  What if we built an organization people would genuinely miss if it were gone?  What if the work we did made things better?  Mozart, not Muzak.  This is the Song of Significance This interview with Seth Godin, author of 21 international bestsellers that have changed the way people think about work, is about how we, in business, can do better.  How we need to do better.  In 2023, Seth published this very important book, The Song of Significance: A New Manifesto for Teams, which was an urgent call to action for us all to rethink work, management, and leadership.  Both in how it's all practiced and what it's all even for.  Seth, has influenced an incredible many in business and marketing myself included, and I believe he has long already been a champion for embedding meaning into the work we do.  To make something people remark on, you must push yourself to make something remarkable. The focus isn't on attracting customers, but rather, on building community around what you and your organization stand for.  Trust and transactions aren't best bought but rather built and earned through servicing what people need.   This book, however, takes a much broader look at business–explains the rather dangerous pathway we are on, but in simple, yet profound maxims and short stories offers us a pathway forward.                           In this conversation, Seth and I discuss the perceived problems at hand with business, business culture, and work–and sort through the various nuances of remedying those issues to create a better, more meaningful future.   Specifically, we explore how industrialization has bred a race to the bottom culture in business where it's margins, not meaning or service fueling the engines of our marketplace.  We explore how we need NEW entrepreneurial idols – and what mainstream business misses about the Henry Fords, Elon Musks, and Zuckerbergs of the world.  And most importantly, Seth shares how we can do WORK WORTH DOING both for ourselves and for our communities.  

In this landmark 100th episode, host Alexander Lapa sits down with renowned entrepreneur and author Seth Godin to discuss his latest book, "The Song of Significance: A New Manifesto for Teams" However, the conversation quickly expands to explore the broader landscape of work, particularly within the nonprofit sector. Seth challenges conventional notions of organizational culture and emphasizes the need for a significance-driven approach to solve real-world problems effectively.Topics We Cover:Contrasting traditional industrial capitalism with the rising trend of organizations prioritizing respect, dignity, and meaningful contributionsChallenges facing nonprofits, with an emphasis on the necessity for cultural shifts and embracing experimentationSoft skills for fostering genuine connections and driving meaningful change within nonprofitsPage 19 Thinking from "The Carbon Almanac," advocating for a collective approach to problem-solvingInsights on personal and organizational growth, encouraging listeners to embrace discomfort and foster a culture of collaboration.To Learn More and Connect with Seth:The Song of Significance: A New Manifesto for TeamsSeths.Blog/SongSupport the show

What can I say about Seth Godin that hasn't already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He's also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focusing on Practice to name a few. I'm proud to call him a mentor and friend. In this informal chat we talk about his book on leadership, The Song of Significance: A New Manifesto for TeamsIn the write about it says, "The Song of Significance is a rousing contemplation on work: why it is the way it is, why it's gotten so bad, what all of us–especially leaders–can do to make it better. Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way."In Seth's regular fashion he's pointing out stuff that doesn't work well and offering solutions about how to fix it. Here we go!Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the showSupport the show

Today, the Spotlight shines On author, entrepreneur, and teacher Seth Godin. I recently watched an interview with Seth wherein he was describing a discussion he had with someone asking him for career advice and he remarked, “I was not always Seth Godin”. For some of us, that is hard to believe. While his thinking and teachings have, of course, grown and expanded over the years, it seems like there has always been a Seth Godin and that he's been Seth Godin that whole time. I grew up as part of the first generation that had computers in the home, that came into the business world as technology and networks were coming to the fore, and who first did business on the internet. As an early denizen of Silicon Alley in New York City, I remember Seth's early company Yoyodyne (which sold to Yahoo! 1998) and his writings around permission marketing and communities. All very early, influential internet milestones. Seth joined us to talk about some of the concepts and themes in his recent book The Song of Significance: A New Manifesto for Teams. It is a book that identifies and offers ways out of the current dead end or cul de sac that is the modern workplace - that names the problems and behaviors that are driving so much angst up and down org charts. If you have ever felt trapped in a less-than-ideal work environment but could not quite say what it was that was wrong, the book might provide you a sense of recognition and even relief. It will also likely tell you how you contributed to the situation and give you some things to consider so the past is not prologue. There is much more to the book and Seth's thinking than we were able to cover in our brief visit but I hope our talk spurs you to dig deeper. ------------------Dig DeeperVisit Seth Godin online at seths.blogLearn more about The Song of Significance and other books by Seth Godin at seths.storeSubscribe to Seth's fantastic podcast and email newsletterFollow Seth on Instagram and LinkedInWhy Steve Ballmer FailedThe Psychology of The TricksterStop Stealing Dreams (what is school for?)Patti Smith - Just Kids (audiobook) ------------------• Did you enjoy this episode? Please share it with a friend! You can also rate Spotlight On ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts.• Subscribe! Be the first to check out each new episode of Spotlight On in your podcast app of choice.• Looking for more? Visit spotlightonpodcast.com for bonus content, web-only interviews + features, and the Spotlight On email newsletter. Hosted on Acast. See acast.com/privacy for more information.

Today, the Spotlight shines On author, entrepreneur, and teacher Seth Godin. I recently watched an interview with Seth wherein he was describing a discussion he had with someone asking him for career advice and he remarked, “I was not always Seth Godin”. For some of us, that is hard to believe. While his thinking and teachings have, of course, grown and expanded over the years, it seems like there has always been a Seth Godin and that he's been Seth Godin that whole time. I grew up as part of the first generation that had computers in the home, that came into the business world as technology and networks were coming to the fore, and who first did business on the internet. As an early denizen of Silicon Alley in New York City, I remember Seth's early company Yoyodyne (which sold to Yahoo! 1998) and his writings around permission marketing and communities. All very early, influential internet milestones. Seth joined us to talk about some of the concepts and themes in his recent book The Song of Significance: A New Manifesto for Teams. It is a book that identifies and offers ways out of the current dead end or cul de sac that is the modern workplace - that names the problems and behaviors that are driving so much angst up and down org charts. If you have ever felt trapped in a less-than-ideal work environment but could not quite say what it was that was wrong, the book might provide you a sense of recognition and even relief. It will also likely tell you how you contributed to the situation and give you some things to consider so the past is not prologue. There is much more to the book and Seth's thinking than we were able to cover in our brief visit but I hope our talk spurs you to dig deeper. ------------------Dig DeeperVisit Seth Godin online at seths.blogLearn more about The Song of Significance and other books by Seth Godin at seths.storeSubscribe to Seth's fantastic podcast and email newsletterFollow Seth on Instagram and LinkedInWhy Steve Ballmer FailedThe Psychology of The TricksterStop Stealing Dreams (what is school for?)Patti Smith - Just Kids (audiobook) ------------------• Did you enjoy this episode? Please share it with a friend! You can also rate Spotlight On ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts.• Subscribe! Be the first to check out each new episode of Spotlight On in your podcast app of choice.• Looking for more? Visit spotlightonpodcast.com for bonus content, web-only interviews + features, and the Spotlight On email newsletter. Hosted on Acast. See acast.com/privacy for more information.

The Song of Significance [ISBN 9780241655542] https://www.periplus.com/p/9780241655542?utm_source=youtube&utm_medium=TheSongofSignificance_30juni_link A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin The Song of Significance is a rousing contemplation on work: why it is the way it is, why it's gotten so bad, what all of us–especially leaders–can do to make it better. Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way. Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what's really at the root of these trends, and challenges us to do better in ways that matter. The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are. This is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it's within our power to change. Because, as Godin writes, “Humans aren't a resource. They are the point.” #unboxing #Periplus #books --- Send in a voice message: https://podcasters.spotify.com/pod/show/periplusid/message

Many times we might like to leave it up to others to take ownership because it's easier and lets us off the hook. However, what others do and say for us may not be what's best for us or our work and life story.  In this episode, I discuss the topic of taking ownership or our attitudes, goals, actions, and our lives. I need to work on all of these things myself.  How would taking ownership improve your life and work?  Let me know!  Books Mentioned: Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink & Leif Babin The Song of Significance: A New Manifesto for Teams. By Seth Godin The 7 Habits of Highly Effective People. by Stephen R. Covey (Author), Jim Collins (Foreword), Sean Covey (Contributor)  SEE YOU AT THE TOP: 25th Anniversary Edition by Zig Ziglar Video: Zig Ziglar: Prime the Pump

In this pickup from my Remarkable Retail #podcast with Steve Dennis, America's No.1  retail industry podcast, renowned author, entrepreneur, and leadership teacher, Seth Godin returns to the podcast to discuss his incredibly timely and urgent new book:The Song of Significance: A New Manifesto for Teams. In a wide-ranging interview Seth challenges us to re-think the nature of work, asking are we going to engage in a race to the bottom, or a race to the top where the work we do is rich with meaning and purpose? In unpacking Seth's most personal work yet, we go deep on some big, important questions including: Why do bosses care where we work, why do we get so attached to false proxies, and what should meetings actually be for? Ultimately, we explore what leaders must do to re-imagine work for an entirely new era.About Seth GodinSeth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages. Godin writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies. Find out more at seths.blog. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm welcoming back a good friend and a fan-favorite on the What's Next! Podcast, Seth Godin. In this episode, I'm sharing our recent LinkedIn Live chat.    Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 40 languages. He writes about the post-industrial revolution, how ideas spread, marketing, quitting, leadership, and–most of all–changing everything. His latest book is The Song of Significance: A Manifesto for Teams.   You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo.    His blog, which you can find simply by typing ‘Seth' into Google, is one of the most popular in the world. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame.    THIS EPISODE IS PERFECT FOR… anyone who feels like we've largely lost the human element in our organizations.    TODAY'S MAIN MESSAGE… the role of the leader has gotten fuzzy over the years. The key responsibility is not to be the conduit between the stock market and the stock options but to create an environment that is generative and attracts people who can create an impact.    WHAT  I  LOVE  MOST… the distinction Seth makes between managers and leaders. He says managers use power and authority to tell people what to do while leaders explore the liminal state between here and there. Being a leader, that's the difficult part.    Running Time: 33:30   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Seth Online: Seth's Blog LinkedIn Instagram   Seth's Latest Book: The Song of Significance: A New Manifesto for Teams

Jenny Wood discusses how to overcome self-doubt and fear to confidently chase after what you want. — YOU'LL LEARN — 1) How to flip negativity into positivity with one word. 2) How always aiming to be the best harms you. 3) Where to find the courage to take more risks. Subscribe or visit AwesomeAtYourJob.com/ep875 for clickable versions of the links below. — ABOUT JENNY — Jenny Wood is an executive at Google running a large operations team that helps drive tens of billions of revenue per year. She is also the founder of Own Your Career, one of the largest career development programs in Google's history with tens of thousands of people benefitting. • Book: The Chase: Unconventional, Uninhibited, Unapologetic Guide to Getting What You Really Want in Life • LinkedIn: Jenny Wood • Website: ItsJennyWood.com — RESOURCES MENTIONED IN THE SHOW — • Article: "Three-quarters of women lack confidence in the workplace" • Article: “Serendipity: 1. Spreadsheet: 0.” • Book: The Song of Significance: A New Manifesto for Teams by Seth Godin • Book: Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career by Jason Feifer • Past episode: 100: “Going there” with (Uncle!) Topper Steinman • Past episode: 848: How to Quickly Grow and Future-Proof Your Career with Jason Feifer See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can we break free from the cycle of disconnection and disengagement in the face of economic instability and remote work? Is there a way to challenge the prevailing trends and create meaningful change that truly matters? Seth Godin, a renowned author, entrepreneur, and thought leader, delves into the heart of what truly matters in our personal and professional lives. Through his book, The Song of Significance, he explores the challenges of our disconnected and disengaged world, offering profound insights and actionable advice to break free from the status quo. The Song of Significance goes beyond traditional business narratives, urging us to question prevailing trends and seek meaningful change. Whether you are an entrepreneur, a corporate leader, or simply someone seeking to make a difference, this book is a powerful catalyst for personal and professional growth. It challenges us to rethink our approach, embrace our individuality, and contribute to a world where significance becomes our guiding melody. Join Darius and Seth in this captivating episode as they delve into the transformative shifts in societal norms and their profound impact on individuals. Discover the power of embracing technology, unleashing your full potential, and embracing a future filled with endless possibilities. Topics include: The inspiration behind the title of Seth's new book The Song of Significance Why it matters to have honest communication between employers and workers Starting with the smallest unit of significant progress and making a mutual commitment The importance of human direction Market capitalism versus industrial capitalism How the rapid shifts in societal norms can affect individuals Why we need to embrace technology and how can we leverage it Allowing individuals to navigate challenges and develop necessary skills Addressing toxic behavior promptly and decisively The crucial role of leaders in spreading the culture within an organization Leveraging the collective intelligence of an entire organization in making successful leaps Why employers need to focus on the quality of work rather than the identity of the worker And other topics… Connect with Seth: Website: https://www.sethgodin.com/ Blog: https://seths.blog/ LinkedIn: https://www.linkedin.com/in/sethgodin Instagram: https://www.instagram.com/sethgodin/ The Song of Significance: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/whoompdarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin is the author of more than 20 books, including his latest The Song of Significance: A New Manifesto for Teams.Sponsor: Liquid IV, and use promo code CNFSubstack: Rage Against the AlgorithmSupport: Patreon.com/cnfpodSocial: @CNFPodShow notes: brendanomeara.comSuds: Athletic Brewing, promo code BRENDANO20

BONUS PODCAST: Kelly Leonard, Executive Director of Learning & Applied Improvisation at Second City Works, welcomes the legendary Seth Godin back to the podcast to talk about his new book “The Song of Significance: A New Manifesto for Teams.” “The work of significance embraces the very things that industrialism seeks to stamp out.” “What each […]

Seth Godin is an entrepreneur, speaker, and bestselling author. His books include The Song of Significance: A New Manifesto for Teams, Purple Cow, and, goodr CEO Stephen Lease's favorite book, What To Do When It's Your Turn (and It's Always Your Turn). (If you're friends with Stephen, there's a 90% chance you got it as a gift.) On this episode of CULTURE goodr, Stephen talks to @sethgodin about leadership, commitment, culture, and what sound a flamingo makes (VERY important). Highlights: 07:24 How leaders of companies can create a culture where every employee feels like they have the best job they've ever had 11:55 Leaders vs. managers and the value of making mistakes 18:26 Companies should ask what changes they seek to make 22:50 Meetings vs. conversations: the importance of not wasting people's time 29:22 How to create conditions for significance, where employees put their hearts into their work Listen now!!!

This week I was honored and privileged to speak with Seth Godin about his new book, The Song of Significance: A New Manifesto for Teams. For most listeners Seth needs no introduction. Seth is perhaps best known for his prolific daily blog, as well as his books Linchpin, Tribes, The Dip and Purple Cow. I've been looking forward to this conversation for a long time now, and Seth of course did not disappoint. In our chat we unpack the purpose and passion that led Seth to writing this latest book. For anyone familiar with his book Linchpin, The Song of Significance is in many ways the spiritual sequel and companion piece to that book. If Linchpin was all about being indispensable on an individual level, The Song of Significance is about how to work together as a team of Linchpins.  This was a really encouraging chat for anyone who might be feeling anxiety about how their skills or unique voice fits into the modern workforce or for anyone considering taking their skills into a freelance or entrepreneurial journey. Seth and I explore how the desire for agency and dignity lie at the core of the modern employee's desires and how for all of the innovations and progress that have occurred since The Industrial Revolution these two key components have been lost.  The purpose of this new book is to help teams and individuals find this dignity and autonomy again to remind people of their unique voice and how no amount of technology, AI, or automation can replace the song that only they know how to sing. This is truly a book to be read as a team and then have discussions to plan action steps that come out of it, coming together to build a team, organization or business that empowers and trusts everyone to deliver their best work and harmonize together.  Connect with Seth: Website Blog  Linkedin Twitter Instagram Connect with Erik: Facebook  LinkedIn  Twitter  Instagram  ________________________________________ Support the show by checking out our sponsors! Make sure to grab Shortcasts from Beyond The To-Do List by Blinkist. A Shortcast is a 7-10 min version of a podcast where you get the core takeaways.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Renowned author, entrepreneur, and leadership teacher, Seth Godin returns to the podcast to discuss his incredibly timely and urgent new book:The Song of Significance: A New Manifesto for Teams. In a wide-ranging interview Seth challenges us to re-think the nature of work, asking are we going to engage in a race to the bottom, or a race to the top where the work we do is rich with meaning and purpose? In unpacking Seth's most personal work yet, we go deep on some big, important questions including: Why do bosses care where we work, why do we get so attached to false proxies, and what should meetings actually be for? Ultimately, we explore what leaders must do to re-imagine work for an entirely new era.But as is our custom, we start with the week in retail news, including the tsunami of earning's releases which continues to highlight increasingly challenging conditions, particularly among big ticket players (RH, Best Buy, and Lowes) and brands trapped in the unremarkable middle (Gap and Kohl's). Yet we see that remarkable retailers often defy gravity, as strong results from Anthropologie and Dick's Sporting Goods demonstrate. We also dip into Five Below's plans to open 400 new stores, before challenging Target's decision to pull Pride merchandise.We also announce that we will be taking the Remarkable Retail podcast on the road to the Lead Innovation Summit, where BMO Managing Director Simeon Siegel will be joining on stage to discuss what's new and what's next for DTC. If you want to join us, take advantage of our special discount code....RRxTheLeadSummit About Seth GodinSeth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages. Godin writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies. Find out more at seths.blog. About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

In this episode, Caleb talks with Seth Godin about his book, The Song of Significance, and more.Links MentionedSeth GodinThe Song of Significance: A New Manifesto for Teams by Seth GodinEpisode 190: Seth GodinCaleb's Substack

Our good friend Seth Godin released a new book today, May 30th, and in concert with his new book, Seth joined us to pre-record today's conversation so that we could publish it simultaneously when the book dropped, the book is called, The Song of Significance: A New Manifesto for Teams and it's a management book for a new era.

In my latest podcast episode of The Intentional Fundraiser podcast, I had the privilege of speaking with the brilliant Seth Godin about the importance of nurturing a valuable atmosphere within nonprofit organizations.When it comes to building a thriving nonprofit, it's crucial to focus on creating a culture of significance. By embracing transparency, empathy, and open communication, we can foster an environment where employees feel valued and motivated to make real change.This approach also extends to our interactions with donors, who are seeking to engage with organizations that share their values and make a genuine impact.Seth shares that leaders should prioritize creating a sense of belonging, connection, and meaning within their organization, focusing on opening doors and opportunities for employees and donors. By doing so, a nonprofit can ensure that each team member feels supported in reaching their potential and making the impact they desire.In this juicy episode, we talk about:Cultivating a meaningful environment for all involved in nonprofit organizations.Implementing techniques for genuine and empathetic connections with employees and donors.Refining clarity and openness in your organization's communication.Welcoming innovation and adaptation within nonprofit endeavors.Fostering a heartfelt, caring approach to fundraising efforts.You don't wanna miss this transformational conversation with Seth! Take a listen.RESOURCES MENTIONED IN THIS EPISODEThe Song of Significance: A New Manifesto for Teams by Seth GodinThis is MarketingThe PracticeLet's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa CONNECT WITH OUR GUEST ONLINELinkedin / Twitter / Facebook / Website / EmailTHANK YOU TO OUR SPONSORThank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.RATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast”

It's no secret that COVID-19 changed the American workplace. Remote work, Zoom meetings, and using Slack for communication has become the norm and changed the way we do work as a society. But what does all of this mean for business leaders? The reality is, the skills set of a leader has changed since COVID-19, and so has the expectations of work culture.   In today's episode, Donald Miller talks with Seth Godin, best-selling author, renowned entrepreneur, and Marketing Hall of Fame inductee. Seth shares insight from his new book, The Song of Significance: A New Manifesto for Teams. You'll learn how the new landscape of the American workplace requires leaders who trust their employees, embrace turnover, and encourage collaboration and creativity. Tune in now to learn how you can embrace new ways to lead and so you can have happier, more productive team members that bring health and growth to your entire organization.   Order "The Song of Significance" at SethGodin.com/#The-Song-of-Significance.   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Seth Godin: The Song of Significance Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies. His blog is at seths.blog and his newest book is The Song of Significance: A New Manifesto for Teams*. Seth says that the foundation of all real skills is the confidence and permission to talk to each another. No place is that more apparent than in our meetings. On this episode, Seth returns to help us move towards meetings of significance. Key Points The song of significance is about work that matters, being part of something bigger than each one of us, and doing things we're proud of. Many organizations and leaders hold meetings, but they are often reports and lectures. Meetings of significance are conversations. Despite knowing the critical important of conversations, we tend to resist them in our roles. Our work is to begin those conversations. Start with agreement on what a meeting is how we do work that matters through it. The problem is rarely with Zoom. The problem is how you show up to facilitate the meeting. Create the culture you need to serve people well by setting the tone for it. You have more power than you think. Resources Mentioned The Song of Significance: A New Manifesto for Teams* by Seth Godin Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Five Steps to Hold People Accountable, with Jonathan Raymond (episode 306) The Way to Have Conversations That Matter, with Celeste Headlee (episode 344) How to Lead Meetings That Get Results, with Mamie Kanfer Stewart (episode 358) How to Use Power Responsibly, with Vanessa Bohns (episode 551) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Traditional work methods are no longer effective in the American workforce. Because of the pandemic, the surge in remote work, and economic instability, employees are feeling unmotivated and constrained creatively. To solve this problem, thought leader and best-selling author Seth Godin is on the search for significance. In this episode, Seth is back on YAP to discuss key topics from his newest book, The Song of Significance: A Manifesto for Teams and the People Who Lead Them. Seth will share why industrialism is currently leading us on a “race to the bottom,” the reason why humans are not a “resource,” and how to make change happen as a significant team and leader in 2023.  Seth Godin is one of the top marketers of our generation. He is the founder of the altMBA, Squidoo, and Yoyodyne, one of the first internet companies. Seth Godin is a renowned author of dozens of international bestsellers. He writes one of the most popular marketing blogs in the world, and two of his TED talks are amongst the most popular of all time.  In this episode, Hala and Seth will discuss:  - Why work isn't working anymore - Industrial Capitalism vs. Market Capitalism - New measures of productivity - What do the best jobs have in common? - Creating a culture of significance - What Seth learned from his project The Carbon Almonac - What jobs will be taken away by AI - Why we need high trust and high stakes work - How to avoid false proxies  - And other topics… Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 20 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in several countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. Resources Mentioned: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor  Seth's Instagram: https://www.instagram.com/sethgodin/ Seth's Facebook: https://www.facebook.com/sethgodin/  Akimbo: A Podcast from Seth Godin: https://podcasts.apple.com/us/podcast/akimbo-a-podcast-from-seth-godin/id1345042626 Seth's book The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams-ebook/dp/B0BSPJ567T The Carbon Almanac: https://thecarbonalmanac.org/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By:  Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopify More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new/ Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Seth Godin as we are talking about boardgames and how we can help kids, including that kid we all have inside us, by helping others level up in ways they want to repeat. I really recommend you check out his newest book The Song of Significance: A New Manifesto for Teams https://seths.blog/Song Transcription of our conversation to save you time if you don't have time for a listen. Ric Thank you Seth for coming here. I'm humbled to have you with us. Seth Oh, you're a leader, you show up on the regular, you're so generous in the way you've coached and help people so its my pleasure. Ric Thank you, Seth. That's mutual. I've learned from you and your books to just dare. Before I got older I was afraid of tension and the conflict there in and your way of leading helped me to realize that tension is actually helpful and the only path forward and I'd love to talk some about that. Seth Terrific, terrific. I mean, when we're talking about tension, people don't always understand. The simplest example I can give you if I […………] I only paused for three seconds, maybe two, but it was still uncomfortable. That's a form of tension. It's not a physical thing. It's a way that we want completion to occur. We're wondering what's going to happen next.  Industrialism has pushed us to want to relieve tension, and just get the memo done, meeting over with, the quarterly numbers in. But in fact, creativity always involves tension. Ric So right and again, now I fight daily embracing that instead of hiding from it because I want to fill that with the short term instead of reminding myself of the long term. And here, I struggle with figuring out how to help kids. I'm a board gamer and a computer gamer and I played a lot of role playing games. And I quite often sit as a leader of a meeting and realize - playing these games taught me so much to figure out what needs to happen here. Why aren't they paying attention to what matters? Whenever you talk about games, like Cosmic Encounter (a boardgame), or how you learn things from video games - its so good to hear.  When did you start playing board games? Because you do talk about that every now and then Seth Well, I don't know if you know, but I'm friends with Peter co-creator of Cosmic Encounter. So yeah, so I know royalty. I probably started playing board games when I was five or six.  I think it's very important to establish early on two things. One, like music, there's taste in board games. Just because you don't like some board games doesn't mean you don't like all board games. And number two, what goes to that is, forgive me, but there's good board games, and there's bad board games. And there are a lot of bad board games. You know, I grew up with Monopoly. Monopoly a bad board game. And there are a lot of ways that I explain why it's bad. Chutes and Ladders is a bad board game where you're just rolling dice and using luck to magnify it all the way around. On the other hand, Rock Paper Scissors RoShamBo is an excellent game. The rules are super simple, you can play it at many levels of depth, etc. I was a game designer in the early 1980s. I pride myself on doing game design still to this day. Not always on a board, not always with dice. Sometimes in the way of businesses designed, it's still a game. And for me, games are a set of rules.  A way for individuals to bring intent to the table to see how their intent interacts with other people's intent when exposed to the rules. Business is at its best when rules are clear and are about serving your constituents. But the play is not clear. Which is why we do business now totally differently than we did 20 years ago. Because people get better at playing the game. Ric Thinking absolut when we see the rules and understand the rules. One of the headlines for your current book is “Let's get real, or let's not play” and the earlier we can understand that you play around a rule set that I don't want to play around or that I nor you can succeed in when we play together the better both of us are. Do you want to segway over to that? Seth Yes what does the phrase let's get real or let's not play mena and there is a great book with that title. That's not my book. That book is about selling. In that book, what they're arguing is that if you're doing a complicated multimillion dollar B2B sale, you're not going to make it by hustling people. You're going to make it by engaging with them to solve their problem. And if they don't want their problem solved, don't go on a sales call, right? Let's get real about why we're both here. I am not doing this to you. I'm doing this with you. My book, The Song of significance takes us to a different level and says: look at work, we're here to make a change happen. If you just want an industrial job, where you take something from this box and put it in that box, go work over there. That's not what we do here. What we do here is we make a change happen. And there are a bunch of mutual commitments we need to make about how we will play that game with each other for each other, to get to where we're going. And what's happened at work, is we've enabled industrialism to creep in, and we pretend that's what we're doing. But what we're really doing is ordering people to do what we want. And I think we need to talk about it. Ric Yes and the better we become a talking about it and having empathy that it's hard to be a middle manager right now being told to play by one rule set yet being followed up on another rule set. It goes back to board games. If you can realize that some people at this table want to play Monopoly, but you don't. The earlier you can have that conversation, the better off you all are. I'm always, as a grown up who is often in conversations with kids asking myself -  What am I teaching whom right now here? For example, what happens when we remove the dice from the game, suddenly, it's a very different game, and different skill sets being taught that is still play that are also very beneficial when we're talking to people reading people, understanding people, but also, everyone needs to have fun. So if we're forcing someone to play a game that they find too complicated, or too scary, or whatever, they're not going to come back next time we invite them to play. Right? This is exactly the same for work outcomes. Seth Brilliant, and the key word you just said his invite, right? That part of the mindset of capitalism is you got to work or you're going to starve to death. So there's not an invitation there. Part of the mindset of compulsory education is you got to go to school, or your parents go to jail. So those are not enrolled activities. Great work, great learning comes where people are enrolled in the journey. We have to figure out how to create the conditions for people to decide that that's what they want. Ric Yes, and continuing with role playing, for example, as a Game Master. The stories my childhood friends still tell others about today (we are all still very close friends) is where they were part of the story, of making the story, of creating the story. They weren't necessarily the heroes of the story. But it wasn't my story. I was just giving them a direction and creating a collaborate space for them and thus they turned it into their story. And support for the work, we do emotional work we need to do Seth Exactly, and you know, so it's interesting when we think about role playing games, how badly they've been pigeonholed for a certain group of nerdy kids when in fact our life is a role playing game. The people who seem to get the most out of our lives are the ones who are the authors of that journey, as opposed to simply characters in it. Ric Yes and goes back to my previous fear of tension where I was reacting versus daring to proactively help people. Another lesson I learned from you, maybe 30 years ago was meaningful specific and small data. When I began my consulting career, 30 years ago, before buzzwords like big data, and stuff like that everyone was hungry for more data. And then I read a post from you realizing how could I not see this for myself? You need to be intentionally meningsfull  specific, embracing small data Do you want to share some thoughts on that? Seth No, you please. You read it more recently than I did. Go ahead and riff. Ric it is about what's the purpose? What's the intention? What's the small action to commit to here instead of having too big targets, big actions that are too vague. I've also been coaching in your Akimbo workshops where it's like we ask ourselves: “Did it work?” where it's “you don't write a long thing and then think you can plaster it everywhere” you write a small thing for a specific funnel that buys permission to invite those you aim to help read another small thing that eventually will help them get to where they want to go. Seth Right.  So I think what they all adds up to is choosing to be on the hook. This goes back to the board game thing. Which is when you are playing certain kinds of board games, there is no doubt who is in charge of your pieces. It's you. It's not a group of people where you're just doing what you're told. You moved that piece. Well, if you write a piece of copy, and people didn't respond, you wrote the copy, and people didn't respond. That is really useful information. Whereas if 14 people are in a room for six months and come up with some crafted statement, that means nothing. And it doesn't do anything. We don't know who rolled those dice. We don't know who's on the hook, and therefore it won't improve. Because we need to understand that we're getting real, we're playing this game, we have a change we seek to make, are we going to do it or not? Ric Yeah, totally. And also, on the big data thing, it's always easier to go looking for more things to add versus going small and asking ourselves ”did it work?” putting ourselves on the hook, as you say.  We're also living in a very fast-moving world. Something that piqued my interest that you talked about just now is learning from the edges, being willing to go to the edges, and learn and then teach others. Seth Well, so I'm struggling for a boardgame analogy, I'm not sure I have one here. So let's put that aside for a minute. The frontier, the edges, the places where the nerds, the people with problems, the folks who are seeking to make change happen is the juiciest most interesting place. Because I have no doubt that it is vitally important that the people in the water department at my town get fresh, clean water to my house. But that's a Six Sigma problem. And the only way to succeed is to make it a little tiny bit cheaper than you did yesterday. And that work needs to be done. I am not minimizing it. We can't live without it. But it doesn't have to be done by you. The problem with industrial work, where the only way to win is to be a little faster and a little cheaper, is you spend your day running on a treadmill. It's hard to feel truly significant. When you're not making change happen when you're not feeling like you're on the hook. It's harder to be respected is harder to find the thrill of looking forward to tomorrow. As we enter this post-industrial age what we're hearing from people who have enough to eat who have a roof over their head is that what they miss in their life is significance is knowing that they did something that they alone could contribute to. The only place to find that work is on the edges. Now they don't have to be the giant edges of launching a mission to Jupiter, it could be the edge of here's this patient, she just found out she has high blood pressure, she has never had this problem before. In the next five minutes, the tone of her future is going to be set. What is that interaction like? If you're just going to read it from a card, you're probably not showing up as a human. But if you can see the pain in that person's eyes, and you can figure out how to offer that person solace. Well, then you've done something significant. Ric Yeah, and that is something we all can choose to do. Seth Right Ric But it is scary. But putting yourself on the line there to actually invite having that conversation or fighting to have the margin for five minutes for listening. Seth Right. Exactly. Ric I feel bad for bringing us back to boardgames after such an important topic. Seth Please do. Ric One example there is our garage is full of board games that I bought that didn't become ”something our friends play for 20 years”. But I also I am the one in in my friends group that come with something new. Let's try this. And one out of 20 is something we keep playing for that long that yet most aren't.  I enjoy trying those rules playing out and experimenting with them but with the intent that most of them won't get used. Anyone listening to this. This is the same thing for a software and automation, making time for having conversations. Not all of them was going to work out. And but it's exactly the same with board games. Seth Yes. Well said and you know, the people who are passionate about a hobby go into it knowing they're not going to be right every time. Same thing is true with music and with music, we solve the problem by inventing the radio station. We haven't figured out how to make a radio station for board games. Ric I would love that. We do have something for our computer game players. There it's a lot easier because there you have it on STEAM that you can buy something as an early developer or a complete game  and then you can refund it. So there it's starting to move, it's easy to try things early on the edges. And you Seth for example, with Carbon Almanac -  you have a board game there. And you have the PDFs on line, so you can taste it, chew a bit, and then I want more, or you can say no, not me, not right now. Seth Exactly Ric And with 3d printing and board games moddig as well, soon that might be easy outside the edges there too. But again, when you're talking about real life problems, and having that emotional work, it feels so bad bringing up board games. But if we can invite the kids to dare to experiment, to learn new rules. To reposition fast and easy when they realized what worked well for a previous game didn't work here. Seth Yeah. And you know, a couple of times, you've mentioned kids, kids is a chronological thing, but it's also a choice. And I act like a kid on a good day. That's my goal, act like a kid. And why wouldn't we want to do that? Ric I'm with you. I think we all have that inner child. And when we see it, accept it and encourage it,  good things follow. Both when my kid connects to your kid Seth good things follow. But also, if we can learn to see things 20 years before we need to show up for work, for fun, because we get enrolment with our friends having fun. Why not?  That is making life better for people I believe. Seth Yeah Ric I love to play a lot of board games with kids today, but I also play Minecraft and those kinds of games too. And something you also talk a lot about is coming together as a community to solve system problems. And kids do this today in Minecraft. I remember being a computer player meeting other computer game player. When I was a teenager and starting to work. We were kind of nerds and a bit ashamed of it. And then 10 years later. It was something something you put it put on your resume to illustrate that you helped elevate, teach work, automate stuff.  I'm so curious to see what happens with the kids growing up having that experience from Minecraft.  Seth Yeah. And a shout out to Cory Doctorow and his book Makers. If you haven't read it yet, I highly recommend it. It's about communities of nerds coming together to play a game in real life that transforms the whole world. Ric Yes! I like that book and the book Walkaway and I pre-ordered his Red Team Blues Seth Yes. exactly Ric I want to read that and look forward to it. We can take what we get and make it better this modding that goes on in both board games and in cyber game. That mindset for works. It's awesome. Seth Yes, exactly. Well said. Ric But it can also be a bit much I know you've said a few times that you are mildly distracted. And I'm asking for myself now.  Because I am like that and you have spoken for the need to put on blinders. So what is your advice, to stay on course and to dare to do the work? Seth Well back to the idea of the let's get real. People who are easily distracted don't seem that easily distracted when they're middle of a game they really are enjoying. So pick the game properly. And that is the discipline of my career is if I am in a game that I keep finding myself distracted from I'm probably in a game that is not ideal for me. Part of the work of me being a professional is to pick a game that I can inhabit in a way that makes me feel more alive, not less. And I think that anyone who has the technological and economic privilege to be listening to this is in a similar situation. Pick a game. A real life game, a professional game, a game where you get paid. That's the right game for you. Ric Yeah, and if I can add to that also learning from you is also what do you want to become better at quite recently, that you could have chosen to become great at writing Twitter posts. Instead  you choose to become a long form writer or something like that? And I think having that insight that, what am I building here? What am I training myself in here? Is something we must darr Ask ourselves recurringly. Any thoughts on that? Seth Well, I mean, it, it turned out in retrospect that that was a really good choice on my part. But the purpose of that blog post was to point out that most people didn't bother to make the choice. Most people thought, oh, I can be really good at Twitter, and really good at medium and really good at having a blog, and Facebook and LinkedIn. So I'll just do everything because that's what these companies want me to do. And I said, it's extremely unlikely that in the time I have available for these tasks, I can get really good at all five of them. So I'm just going to put up a wall and not even do three of them, not even at all. And by doing that, I forced myself to spend the time playing a few games as opposed to be mediocre to a lot. And it's so easy to succumb to social pressure. And to say, Nope, I'm on Facebook, because I have to be, well, actually, you don't Ric Im totally with you that it was a great choice. And I'm grateful for that because I learned so much from your blog. But I think most are missing another important point. And that is that the platform's control so much, but if you create something that's yours, you can learn, you can change, you can adapt. Versus if you're creating something following that tension of the plattforms nurges. that thing you should be, you need to be everywhere you need to be here. Then someone else controls what happens if they change or they decommission or upgrade or install or do premium, or whatever. Seth Yes Ric So having something that's yours, I think that is really powerful and really important. Seth Yes! Ric And speaking of which, I love your books. I wholeheartedly remember, I think I read audiobooks. You were really there for me when I started work in the early 90s. And now you have something new coming out that I want everyone to check out. Do you have any words before we wrap this up? Seth Well, the book is called The Song of significance. And it's personal, not just personal to me, but personal to each person who I've written it for. And what I'm arguing is that work isn't working. And then when we think about the best job we ever had, the way it made us feel alive the way we were able to bring more to it the way we felt a sense of meaning and importance. I want to understand why we aren't building more jobs like that. I want to understand what kind of commitment do we need to make to each other to our co workers, to our bosses to our employees, to permit us to get beyond being a cog in the system. And I learned a lot from honeybees in researching this book, honey bees are basically a human brain inside out. Each bee is a neuron. And when we watch how honey bees make choices, when we watch the lifecycle of the hive, we learned an enormous amount. And on the back cover, the bucket says the purpose of a hive isn't to make honey. Honey is the byproduct of a healthy hive. And I think when we think about our work, the same thing is true. Ric What comes to me when you say that it's also instead of looking at a goal, look at a habit that might produce the goal. Because you need to show up for the habits that might produce the goal. You need to practice, and you need to learn by real feedback. Seth exactly, and the last story in the book, is something I know you and I share. It's about the Wizard of Oz. And basically one of the lessons we can learn there are a bunch but one of the lessons we learned is that the Tin Man, the Scarecrow and the Cowardly lion, were not compelled to go on the journey with Dorothy, they volunteered to go on the journey. They went on the journey, because helping each other to get to where each wanted to go was a choice. It was in enrolment, it was a game they wanted to play. When we say to people, you have to show up at the Zoom meeting, we're taking attendance or you're fired. When we say to people, you have to do this, you have to do this, you have to do this because I need to control you. Suddenly the voluntary nature of the game goes away. The goal of significant work is to have a goal is to say we are all seeking to do this together. These are the rules. How do we bring a certain sort of energy with us to do it? So the goal of the song of significance itself the book is to give people who give me the benefit of the doubt a tool that they can bring to work that they can bring to their co-workers and say let's all read this So that's gonna take us two hours, and then decide if we want to get real. Because if we can rewire the rules of work, we can make magic happen. Ric And a better culture a better workplace a more fun way to help as well Seth exactly Ric A meaningful way to help. And, I read in your draft of this book that you talked about, what if we didn't have meetings for a week instead you did things you're proud of? Would you want to repeat that? That is again putting yourself on the hook. Seth Right Ric We need to  create that because people who just comply and do what they're told will never be able to reach their potential for how good they could be in service for what they care about. Seth Exactly right. Well said, Ric I would love to hear you talk about the broomstick and how myself I've fallen prey to that mistake so many times in my life. Seth Oh me too. That's why it resonates with me. So the key turning point in the movie is and I actually did the computer game version based on Frank Baum's original books. I have studied the Wizard of Oz in great detail. The movie is very different from the books in really interesting ways. In the movie the key moment is when Dorothy shows up for the first time. And the wizard says “if you bring me the broomstick of the Wicked Witch of the West I will send you home”. What we know is that the wizard didn't need a broomstick. He said it so that Dorothy would go away and not come back. And often in our lives, people send us out for a broomstick. We're making a B2B sales call. And someone says, Yeah, but do you have a spreadsheet showing baba, baba, baba? We go get that thinking that if we bring it back, they'll say yes. No, they just wanted us to go away. So what we need to understand is, is this a broomstick problem? Or is this real? Is this something that we're doing because people have a checklist and they're just trying to move on or is it because it matters? When I was busy helping to invent the first generation of internet media, people sent me out for broomsticks all the time. And I really felt like if I just collected enough broomsticks, we would be fine. And in fact, what I learned from the let's get real or let's not playbook is you can turn right back to the wizard and say “do you really need a broomstick? Because if you really need a broomstick, help me understand why. if not, let's get to work.” Ric Yeah, and I still get goosebumps hearing that story and for those of you who don't know. With Akimbo workshops I think I've been in 100 or so zoom calls with Seth. And EVERY time he talks about that with our students, I get goosebumps. But also, that we receive it for what it is, because it doesn't have to be that they just want you to go away consciously. It might also be that that's their excuse. Unconsciously, they're asking you for things. So we need to have empathy with them, but also help ourselves see, this is a detour that isn't serving either of us. Seth Yes, brilliant. Ric The earlier we can do that the better conversations we can have, right? I want to be mindful of your time though. Thank you again for joining us today talking about boardgames, play and creating significance together. Seth Ric, these are great questions and your contributions as coach, as student, as a leader, just such a privilege to know you. Thank you. Ric Thank you. Likewise, sir. I'm honoured.

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!  ≈Park  

Brought to you by AeroPress 3-in-1 coffee press for delicious brews, Allbirds incredibly comfortable shoes, and Shopify global commerce platform providing tools to start, grow, market, and manage a retail business. Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED Talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.His new book is The Song of Significance: A New Manifesto for Teams. Please enjoy!This episode is brought to you by AeroPress! If you haven't tried coffee made with an AeroPress, you're in for a treat. With more than 45,000 five-star reviews and customers in more than 60 countries, it might be the highest-rated coffee maker on the planet. This press uses a patented 3-in-1 technology that combines the best of several brew methods into one, easy-to-use, very portable device. Because it combines the best of 3 methods, you get a cup that is full bodied like a French press, smooth and complex like when using the pour-over method and rich in flavor like espresso.As I wrote in The 4-Hour Chef: “This is now, bar none, my favorite brewing method." And now they have a new Crystal Clear version—sleek enough for display and tough enough for the road. Pick one up at AeroPress.com/Tim for less than $50.*This episode is also brought to you by Allbirds! Allbirds are incredibly comfortable shoes, sustainably made, with design rooted in simplicity. I've been wearing Allbirds for the last several months, and I've been alternating between two pairs. I started with the Tree Runners (in marine blue, if you're curious), and now I'm wearing the Tree Dashers, and the Tree Dashers are my current “daily driver.” I stick with the blue hues, and the Dashers are in buoyant blue. The color pops, and I've received a ton of compliments.The Tree Dasher is an everyday running and walking shoe that's also great for light workouts. It's super comfortable, and I've been testing it on long walks in Austin and New Zealand on both trails and pavement. Find your perfect pair at Allbirds.com today and use code TIM for free socks with a purchase of $48 or more. Just add a pair of socks to your shopping cart and apply code TIM to make the pair free.*This episode is also brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It's a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.*[05:42] The changes of aging.[10:07] How Seth gets over momentary lapses of optimism.[16:13] The Carbon Almanac.[18:40] Addressing 21st-century nihilism.[26:23] Finding significance and making a difference.[35:34] The boss and the bees.[44:47] Ethically reclaiming meaning from work in the Quaker surveillance state.[51:50] Seth's impression of my efforts over the years.[56:21] Circumnavigating false proxies.[1:02:17] Employee retention.[1:05:54] Let's Get Real or Let's Not Play.[1:08:07] Zig Ziglar.[1:12:12] Seth's early career life.[1:13:45] Seth's current career life.[1:17:01] The 140-year-old piano.[1:19:35] Meetings.[1:24:04] Page 19 thinking.[1:27:37] Soliciting useful writing feedback.[1:31:36] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for the first of several episodes recorded at the Wizeline remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Judith McKenna, who heads up Walmart International.We touch on Judith's journey across the pond to lead Walmart's $100 billion plus division, which operates across 19 countries, before jumping into the challenges and opportunities of executing the Walmart brand promise and purpose while staying attuned to diverse market needs ("strong local businesses powered by Walmart"). Judith shares her perspectives on the importance of strategic alignment, sustaining a culture of innovation, and the emerging role of personalization in driving growth. We close with Judith's take on how to navigate the volatile future of retail and some of her key leadership tips.We start as usual with a review of the week in retail news, including how a revision in the jobless claims numbers suggests a cooling job market, RH's recent (mostly) disappointing earnings release, and Costco's first negative monthly comparable sales report in three years. Then we dissect encouraging news from Walmart before a quick return to the Wobbly Unicorn Corner with word of a bankruptcy filing from Boxed and Chewy's decision to close two fulfillment centers. We wrap up with Bed, Bath & Beyond's continuing financing gymnastics, which don't seem to bode well for their future. We also give a quick shout-out to friend of the pod, Seth Godin, who releases his latest book, The Song of Significance: A New Manifesto for Teams, next month. You can learn more and find links to pre-order here.World Retail Congress Offer: Select Guest, and use offer code WRCRR20 for 20% off your Retailer Pass.About JudithJudith McKenna is president and CEO of Walmart International where she is responsible for all aspects of Walmart's footprint outside the U.S., leading a team of 550,000 associates across 23 countries. Judith is transforming the shape of the international portfolio while expanding eCommerce and omnichannel offerings, leveraging innovations from across international markets to build strong local businesses that are powered by Walmart, and working to make lives easier by creating a global culture that puts the customer at the center of everything.Prior to leading Walmart International, Judith was executive vice president and chief operating officer for Walmart U.S. During that time she led the rollout of online grocery to the U.S. by leveraging best practices from her time in the U.K. Before that, she served as executive vice president of strategy and development for Walmart International, chief operating officer for Asda Stores Ltd. in her native U.K, and as Asda's chief financial officer for more than a decade.In addition to leading the business, Judith has a lifelong passion for developing people at all levels and creating opportunities for learning. She's the daughter of two teachers and is an advocate for associate training and education. She was also the architect behind the introduction of Walmart Academies to the U.S.Judith is a board member of Walmex in Mexico, Flipkart and PhonePe in India, as well as the Walton Arts Center. She also appears on Fortune's list of Most Powerful Women in Business and Forbes' list of the World's Most Powerful Women. Judith graduated with a law degree from University of Hull in England before earning her Institute of Chartered Accountants in England and Wales accounting qualification at KPMG and was awarded an honorary doctorate in law from University of Hull.