Podcasts about hite digital

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Best podcasts about hite digital

Latest podcast episodes about hite digital

Studio Sherpas
437. Building Authority That Converts with Adam McChesney

Studio Sherpas

Play Episode Listen Later May 12, 2025 46:14


In this episode, Ryan talks with Adam McChesney about his journey from medical device sales to building two seven-figure digital marketing businesses. Adam shares valuable insights about personal branding, the importance of creating authentic content, and specific digital marketing strategies for service-based businesses that want to grow. Key Takeaways Get clear on what YOU want in your business rather than building what others think you should Build personal brand authenticity by sharing your process and behind-the-scenes content instead of just finished results Focus your website content on specific location/industry combinations to boost your SEO performance instead of generic blog posts About Adam Chesney Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.  Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.  He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.  Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022. After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level.  After his exit from Hite Digital, Adam restarted a highly specialized digital marketing agency, helping contractors and home service companies with website design, SEO, Google PPC, and Facebook Ads. Builders of Authority LIVE are Adam's in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.  He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.  Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie. In This Episode [00:00] Welcome to the show! [04:45] Meet Adam McChesney [10:41] Getting Clear On Your Goals [14:25] Don't Miss Your Ideal Client [25:11] Sharing Behind The Scenes [27:43] Being Authentic [31:05] Tips For Your Website [40:02] Search Atlas [43:59] Connect with Adam [44:50] Outro Quotes "If you try to be everything to everyone with your personal brand and you try to be everything to everyone inside of your business, you're gonna be nothing to no one." - Adam McChesney "So many people struggle to go get more clients and they're like, I'm doing all this incredible work. And then I go look at their Facebook page... but nobody knows about it because you haven't really been posting about it." - Adam McChesney "What people really want to know is what is Ryan's process look like? Like all of the deliverables, anybody can create the video, make it look super shiny, but like who is Ryan and his company behind the scenes?" - Adam McChesney "So many creatives are so good at doing the thing for the other people, but they're not great at doing it for their own business. So it's like, I'm going to go build somebody else's house first before I go build my own. You got to build your house first and then go build everybody else's." - Adam McChesney Guest Links Find Adam McChesney online Follow Adam McChesney on Facebook | Instagram | TikTok Connect with Adam McChesney on LinkedIn Join the Builders of Authority Facebook group Check out Search Atlas (SEO tool) Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Entrebrewer
Life & Business Update in 2024 (Make Sure to Listen)

Entrebrewer

Play Episode Listen Later Nov 7, 2024 23:44


Today we have a solo episode. ❗️Life & Business Update ❗️I hinted at this the other day.I've been excited to finally share this news with everyone today. Some of you may know this, but I know that many don't. I haven't been at Hite Digital since February of this year. I spent almost 3 years at Hite as both a franchisee and partner of the company. Thank you to all of the amazing people I met along the way, including employees and clients. Back in March of this year, I went all-in on Builders of Authority. We started out with our group Mastermind (that now has over 70 members) and 1-1 coaching (where I have 7 clients). Mainly all of it was focused on personal branding and becoming the authority. The mastermind is going to have some more exciting updates I'll be sharing soon. It then launched into us doing 2 in person events here in St. Louis with 50 and 75 people respectively. This year has been a challenging one with everything that's gone on, but we are doing some incredible things and will only continue to do more. I'm excited to announce officially today that we are re-launching our digital marketing agency to the public. Over the last few months we have gotten so many requests for us to help out with web design, SEO, google business profile, and paid ads. Rightfully so, we are really good at what we do and we practice what we preach by doing digital marketing for companies we own and are partnered in. The results speak for themselves. We have clients we have already been working with that are seeing some amazing results (I'm sure some will chime in on this post and I'm more than happy to pass along references). We aren't going to grow to a crazy number of clients or team members. We are going to focus on ROI and taking care of our clients, having a personalized relationship with all of them. We have an incredible team already, which we will formally introduce to you all soon. Because we want to make sure we focus on quality over quantity, we can only take on 3 clients right now. This week alone we already generated over 30 leads for our services without even making this public. After today this will only continue to grow. We will always have a waiting list because people have wanted to get back to working directly with me and a smaller team to get amazing results. We aren't going to take on anyone and everyone; in fact I've already told quite a few people “we won't be a good fit”, and I'm totally okay with that. We are having great success because we are partnering with the right people, not anyone and everyone. So if you're interested in having a conversation to see how we can help, let's do it. We are going to be announcing some other offerings available to the public here soon as well as hiring for a few positions internally.Come join us as we grow together

Anxious Filmmaker with Chris Brodhead
#63 The Road to Million Dollar Agencies w/ Karen Hite, CEO & Co-founder, Committed Mastermind │ Hite Digital │ Digital Agency Hacker

Anxious Filmmaker with Chris Brodhead

Play Episode Listen Later Sep 23, 2024 35:15


Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Karen Hite (https://thehites.com/) and his husband, JC, are passionate about helping agency owners scale their businesses and lead them to success. She is the CEO of the Committed Mastermind and co-founded Hite Digital with her husband, JC. Hite Digital is a Digital Marketing Agency focused on serving both their teammates and clients. They believe in empowering businesses by delivering effective digital marketing solutions through PPC, SEO, Web Services, and FB Ads, all while creating one of the best places to work in America. In this episode, Chris and Karen discuss: 1. The Secret to White Label Success 2. Finding Your Business's 'Number Two 3. Scaling Without Sacrificing Quality 4. Creating Repeatable Processes to Sustain Agency Growth LinkedIn: https://www.linkedin.com/in/karen-hite-43909336/  Website: https://thehites.com/                 https://mastermind.digitalagencyhacker.com/                 https://committedmastermind.com/  Facebook: https://web.facebook.com/thekarenhite/?_rdc=1&_rdr  Instagram: https://www.instagram.com/thekarenhite/  YouTube: https://www.youtube.com/@KarenHite_  Book: https://www.amazon.com/Digital-Agency-Hacker-Forget-Tactical/dp/B0BR9CB2J6  Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. 

Lighting For Profits
Ep #158 - Adam McChesney - How a Pandemic Pivot Sparked an Entrepreneurial Revolution

Lighting For Profits

Play Episode Listen Later Jul 30, 2024 60:10


This week on the show we welcome Adam McChesney, a St. Louis-based entrepreneur, who transitioned from medical sales to entrepreneurship in July 2020. He founded Builders of Authority and co-owns Auto Glass Repair of STL. Formerly VP of Growth at Hite Digital, Adam now offers personal branding coaching and hosts the Builders of Authority Podcast. He lives with his wife Delaney, their son Murphy, and their dog Georgie.

Ask Valor Masterminds
Building A Business Around Your Lifestyle

Ask Valor Masterminds

Play Episode Listen Later Jul 17, 2024 31:14


This episode of the Ask Valor Masterminds Podcast dives deep into the world of lifestyle businesses. We'll chat with guest TJ Murphy from Hite Digital who shares his story on how he got started and why he built a business around his lifestyle and having the ability to work remotely which gives him the freedom to travel. Uncovering your ideal lifestyle: What does freedom look like for you? How much time and income do you need? Finding a business idea that aligns: Explore business models that complement your desired lifestyle. Building a scalable and sustainable business: Learn how to create a business that thrives without sacrificing your free time. Actionable tips and strategies: Gain practical advice you can implement today to turn your dream into reality. Want to be your own boss and design a life you love? This episode is your roadmap to success! Mke sure to hit the subscribe botton for more episodes like this one. Who is TJ Murphy? TJ graduated from the University of Oregon Lundquist College Of Business with a concentration in Entrepreneurship & Marketing. He specializes in identifying the right solutions for growing businesses and building communities around brands online. When he is not helping clients and individuals connect with their communities, TJ likes to travel the world with his wife and enjoy life one adventure at a time. TJ's favorite quote: "The goal isn't more money. The goal is living life on your terms." - Chris Brogan Connect With TJ: https://www.hitedigital.com/bend/ https://www.hitedigital.com  https://www.instagram.com/hiteinternational  https://www.linkedin.com/company/hite-digital/ Shout out to the businesses that make our podcast possible A Advanced Services https://aadvancedservices.com/ Fuse Networks https://www.fusenetworks.com/ MarkyBoy Productions https://www.markyboyproductions.com/  Valor Marketing LLC https://valormarketingllc.com/    

Why I Left
Adventurous Optimism Unlocked - TJ Murphy

Why I Left

Play Episode Listen Later Jun 18, 2024 46:04


Brian welcomes TJ Murphy, Owner/Partner, Hite Digital and host of the Adventurous Entrepreneurs podcast. Discover TJ's journey from a corporate job to traveling through Asia and ultimately founding his own marketing agency in Bend, Oregon. Learn the secrets to his success as a solopreneur, including the power of community building, mentorship, and a positive mindset. TJ shares invaluable marketing tips for small business owners and emphasizes the importance of a strong digital marketing strategy. TJ had a moment of clarity during the pandemic and this episode offers insights on balancing entrepreneurship with personal life, and highlights the significance of consistent marketing systems for business growth. Dont miss TJs advice on creating adventure in your life and ensuring work-life integration. Enjoy! Stay connected with TJ Website: https://hitedigital.com/tj LinkedIn: https://www.linkedin.com/in/tj-murphy/ Podcast: https://adventurousentrepreneurspodcast.com/ Brian is celebrating his 40th year of life by running 40 races! Here's how you can support: Donate to help those impacted by Childhood Trauma for the 2024 Chicago Marathon: http://donate.aahgiving.org/goto/BRunsChicago Stay connected with Why I Left Visit: https://www.WhyILeft.co Subscribe: YouTube: https://www.youtube.com/channel/UCMgQI4X0kEp8-o7Z9D3tRmg Apple Podcasts:https://podcasts.apple.com/us/podcast/why-i-left/id1613667100 Spotify: https://open.spotify.com/show/0TE4Y626idPxNeewpCG6Ef Follow: Instagram: https://www.instagram.com/officialwhyileft/ LinkedIn: https://www.linkedin.com/company/why-i-left/ Connect with Brian: https://www.linkedin.com/in/brianaquart/ Rate us 5 stars and share feedback: https://podcasts.apple.com/us/podcast/why-i-left/id1613667100 Why I left is happy to be part of the Alive Podcast Network, the premier destination for amplifying Black voices. Alive offers a diverse range of shows featuring powerful storytelling, insightful conversations, and thought-provoking discussions. Whether you seek inspiration, knowledge, or entertainment, Alive has something for everyone. Download the Alive Podcast Network app to listen on the go: iOS: [Alive Podcast Network on the App Store] (https://apps.apple.com/pk/app/alive-podcast/id6443835471) Android: [Alive Podcast Network on Google Play] (https://play.google.com/store/apps/details?id=com.alivepodcastnetwork.alivepodcastapp&hl=en_US) Discover more at https://alivepodcastnetwork.com and start exploring today! Thanks to our partners & sponsors: BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at https://betterhelp.com/whyileft and get 10% off your first month ApodcastGeek: Use Code BA10 to 10% off your first order at https://apodcastgeek.com/ Castmagic: Make your creator life easier get Castmagic at https://get.castmagic.io/whyileft 2xYou: Hire your EA today with 2xYou - https://2xyou.com/invite/brian-aquart

Business Growth On Purpose
The New Rules of Digital Marketing with TJ Murphy || Ep 357

Business Growth On Purpose

Play Episode Listen Later May 30, 2024 24:27


"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we will talk about what's changed in the world of digital marketing. We will discuss things you should be thinking about if you're looking to leverage digital marketing to create more opportunities.  TJ Murphy resides in beautiful Bend, Oregon, and is the owner of Hite Digital, where he and his team focus on serving businesses and empowering talented people. Hite provides web design, branding, and digital marketing services to businesses in every industry, empowering their growth through ROI-driven campaigns and strategies.  After listening to today's episode, visit TJ's website to schedule a complete digital audit of your current marketing efforts.   

The Digital Slice
Episode 135 - The Ultimate Guide To "Google My Business" For Explosive Growth

The Digital Slice

Play Episode Listen Later Apr 23, 2024 25:53


Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Logan Hughes talk entrepreneurship, business finances, Google My Business, 2024 website best practices, running a digital agency, and more! Logan Hughes is a man who wears many hats. He's the CEO and owner of Hite Digital in Manchester, NH. He's also a family man, juggling the roles of husband, proud father to a 2.5-year-old, and a passionate advocate for work-life balance. After clocking in 8 years as a medical services rep, Logan's journey into entrepreneurship hit a curveball when his 9-to-5 role was no longer needed. Embracing the change, he flipped his digital marketing side hustle into a thriving full-time business. Logan's mission is two-fold: leveraging creativity to help businesses cut through the online noise and educating professionals on the power of work-life balance for enhanced productivity.

Get Biz! Do Biz! Get Paid!
Success & Family with Adam McChesney

Get Biz! Do Biz! Get Paid!

Play Episode Listen Later Apr 2, 2024 46:44


Join me on the next episode of the Get Biz! Do Biz! Get Paid! Podcast, as I host digital marketing powerhouse, Adam McChesney. Adam is an Owner/Partner of Hite Digital and the Owner of Auto Glass Repair of STL. His expertise has guided Hite to become a 7-figure digital marketing agency, and he has propelled numerous other businesses into massive success. In addition he is the host of the Entrebrewer Podcast and a powerful speaker. On this show, we talk a lot about his family and how much his son has changed his trajectory in life. His goal is to work himself out of the day-to-day, so that he can ensure he has plenty of time and energy to devote to his family. He tells us a bit about his new coaching/consulting business, Builders of Authority. Adam shows up in everything he does, and I love watching him make a positive impact wherever he goes! Click this link to catch the show! https://luanthedon.com/LUAN If you want to connect with Adam, click here: https://adammcchesney.com/

SHIFT with Elena Agar
Episode 149 - Aligning Values with Business: TJ Murphy's Journey from Marketer to CEO

SHIFT with Elena Agar

Play Episode Listen Later Apr 2, 2024 35:27


In this episode, I chat with TJ Murphy - Owner at Hite Digital Bend; Digital Marketing / Host of the Adventurous Entrepreneurs Podcast, who's carving out a niche in the entrepreneurial world with his emphasis on aligning business with personal values and passions. Tune in as we uncover TJ's journey from a marketing manager to the founder of Hite Digital, after an enlightening 14-month backpacking adventure through Asia. We dive deep into why TJ believes in mentoring and community support to scale a business effectively. And we don't stop there! TJ shares how outdoor activities aid him in managing the stress of entrepreneurship while also highlighting the importance of kindness in today's polarized society. On the table today are insider insights from his podcast, “Adventurous Entrepreneurs,” the significance of experiences over material possessions, and the crucial role understanding customer motivations plays in achieving business success. Plus, get ready for some tech talk as we discuss the integration of artificial intelligence in digital marketing, the future of AI tools, and how all this tech influences personal branding. So, whether you're a budding entrepreneur or just curious about the interplay between a fulfilling life and a thriving business, this episode is for you! Connect with TJ: https://tjmurphy.me/ Time Stamps: 00:00 Quit jobs, sold stuff, backpacked through Asia. Started business. 05:39 Travel blog born from Bay Area burnout. 08:56 Business owners seek stability and community impact. 12:35 Challenging misconceptions around digital marketing's effectiveness. 16:32 AI integrated into workflows, transforming marketing strategies. 18:01 AI tools coming to replicate human workflows. 22:58 Active community involvement drives business success and visibility. 25:23 Build business around passion and expertise first. 28:32 Manage stress by balancing energy replenishment activities. 32:21 Be kind in polarizing times; make impact. Follow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/ Instagram: https://www.instagram.com/elenaagaragimova/ Listen on: Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914 Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij --- Support this podcast: https://podcasters.spotify.com/pod/show/elenaagar/support

The Business Power Hour with Deb Krier

Logan Hughes, CEO of Hite Digital in Manchester, NH, transitioned from eight years in medical services to successful entrepreneurship. His digital marketing side hustle turned into a thriving business, emphasizing creativity. As a family man, Logan advocates for work-life balance and, with over five years in digital marketing, led Hite Digital Manchester to Inc.5000 recognition twice. As a speaker, he shares insights on ROI-driven digital marketing and mentors professionals for entrepreneurial and mindset development. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nurture Small Business
Purpose-Driven Entrepreneurship: A Path for Business Success

Nurture Small Business

Play Episode Listen Later Mar 11, 2024 26:11


Can you imagine losing half your body weight? In today's episode, our guest opens up about her journey, recounting experiences as a wife, mother, former nurse, and business owner. She reflects on how these diverse aspects of her life have intricately shaped the professional she has become today. Amy Singleton, founder of Hite Digital, shares her journey in which she lost half her body weight by undergoing bypass surgery. She discusses how she found purpose in life after struggling with her weight, health, and a divorce.  In 2019, Amy started Hite Digital, a digital marketing agency that serves small businesses, helping turn their websites into lead generating machines. She finds joy in watching others' dreams come true and is passionate about helping business owners find their purpose and improve their lives. If you're not sure what your next step should be or just find Amy's story interesting, this episode is for you!  To learn more about Amy and her journey, check out her podcast Queen's Lead! About Your Host DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs. Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive. Connect with Denise DCA Virtual Business Support website. View and listen to Podcasts with Denise Cagan. LinkedIn

The Make Good Choices Podcast
Building Authority: An interview w/ Adam McChesney

The Make Good Choices Podcast

Play Episode Listen Later Feb 14, 2024 45:42


Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time during the pandemic in July 2020. He was tired of going through the motions and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is a Partner/VP of Growth at Hite Digital and Co-Owner of Auto Glass Repair of STL. After building a 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which is a mastermind for entrepreneurs looking to take their personal brands to the next level. Adam is married to his wife Delaney, and they have 1 child, a newborn baby boy named Murphy. To learn more about Adam, connect with him in the following places: adammcchesney.com hitedigital.com/st-louis https://www.instagram.com/adamlmcchesney/ https://www.linkedin.com/in/adam-mcchesney-b21b1256/ https://www.facebook.com/adam.mcchesney.3 https://www.tiktok.com/@adamlmcchesney
https://podcasts.apple.com/us/podcast/entrebrewer/id1610240971
https://www.youtube.com/channel/UCpVEiZC31oJ8Wzs16Dqm50A

Down To Business
Ep. 190: Breaking the 9-5 mold

Down To Business

Play Episode Listen Later Feb 1, 2024 24:18


Logan Hughes, CEO of Hite Digital in Manchester, NH, shares insights into how he broke from the 9-5 mold and into the world of entrepreneurism, from work-life balance to challenges he faced along the way.

The Pond Digger Podcast
EP155: Digital Marketing for Contractor w/ Adam McChesney

The Pond Digger Podcast

Play Episode Listen Later Jan 12, 2024 56:58


Are you struggling to generate leads and sales for your contracting business? Today's guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,  CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.   In this episode, they talk about: Adam's journey with digital marketing and personal branding  Importance of social media for contractors for their local market Adam's experience in boosting client's business through digital marketing The importance of consistency in digital marketing, whether organic or paid Adam's ideal client profile to focus marketing efforts  Tips for contractors to measure their ROI on digital marketing efforts  Tracking ROI using call tracking platforms like WhatConverts Taking an all-in approach across organic and paid strategies on social media Current digital marketing trends like the rise of AI Using AI tools appropriately to create content without the risk of penalties   Common mistakes contractors make with digital marketing Balancing work and personal life as an entrepreneur Adam's upcoming speaking opportunities for contractors Common sales mistakes contractors make without realizing Symptoms a contractor may need marketing help Tips for contractors to set proper marketing KPIs Mentioned:   Adam McChesney Website   Adam McChesney (@adamlmcchesney) on Instagram   Hite Digital Website   Entrebrewer Podcast   Builders of Authority Facebook group Links to resources:  Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok

The DigitalMarketer Podcast
How To Scale Your Digital Agency with Adam McChesney

The DigitalMarketer Podcast

Play Episode Listen Later Nov 28, 2023 26:27


How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle StoreConnect with Adam McChesney:Website - Adam McChesneyInstagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videosHite Digital - Marketing Agency In St. Louis, MOBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

The DigitalMarketer Podcast
How To Scale Your Digital Agency with Adam McChesney

The DigitalMarketer Podcast

Play Episode Listen Later Nov 28, 2023 26:27


How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle Store - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJConnect with Adam McChesney:Website - https://adammcchesney.com/Instagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videos - https://www.instagram.com/adamlmcchesney/Hite Digital - Marketing Agency In St. Louis, MO - https://www.hitedigital.com/st-louis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:

Label Free:
Breaking Free: From Nurse to Fractional CMO - Amy Singleton's Inspiring Journey

Label Free: "To live your best life, live label free."

Play Episode Listen Later Nov 17, 2023 23:05


In this episode of the Label Free Podcast, host Deanna Radulescu interviews Amy Singleton, the owner of Hite Digital and a fractional CMO. Amy shares her journey from being a nurse who assisted in open heart surgery to becoming a successful digital marketer. She reveals that she initially wanted to be a doctor but let fear hold her back, leading her to pursue a nursing career instead. Despite this, she found fulfillment in serving patients and their families during surgeries. However, Amy faced personal challenges after a divorce, breaking her back, and experiencing health issues like cancer and lupus. She spiraled into depression and alcoholism, but with the help of a friend, she found the strength to turn her life around. Amy and her partner Joseph got sober and started their own digital marketing agency, focusing on home services, medical clients, and attorneys. They help businesses clarify their marketing message and implement effective strategies, including website redesign, SEO, and paid advertising. Amy emphasizes the importance of loving oneself and prioritizing self-care. She shares her own journey to self-acceptance and how it has positively impacted her life. Overall, Amy's story is a testament to resilience and the power of overcoming obstacles to create a fulfilling and successful life. To learn more, head to the link below:https://www.hitedigital.com/https://amysingleton.net/This episode is brought to you by Supapass: For 10 years we've enabled entrepreneurs & content makers to afford the type of technology that previously only big tech platforms like Netflix or Spotify could provide to audiences ...on your own website and app!No coding, tech or design expertise needed. We empower you to keep 100% of your money, share your content on the best technology, and own the relationship with your customers.‍Grow your business, without it costing the earth. Use the code: LFG20 for 20% off at the link ⬇️:https://www.supapass.comAs always thank you for the support, to contact me directly follow the link below:https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Radulescu#podcastguest #labelfreepodcast #supapass

Label Free:
Breaking Free: From Nurse to Fractional CMO - Amy Singleton's Inspiring Journey

Label Free: "To live your best life, live label free."

Play Episode Listen Later Nov 17, 2023 23:05


In this episode of the Label Free Podcast, host Deanna Radulescu interviews Amy Singleton, the owner of Hite Digital and a fractional CMO. Amy shares her journey from being a nurse who assisted in open heart surgery to becoming a successful digital marketer. She reveals that she initially wanted to be a doctor but let fear hold her back, leading her to pursue a nursing career instead. Despite this, she found fulfillment in serving patients and their families during surgeries. However, Amy faced personal challenges after a divorce, breaking her back, and experiencing health issues like cancer and lupus. She spiraled into depression and alcoholism, but with the help of a friend, she found the strength to turn her life around. Amy and her partner Joseph got sober and started their own digital marketing agency, focusing on home services, medical clients, and attorneys. They help businesses clarify their marketing message and implement effective strategies, including website redesign, SEO, and paid advertising. Amy emphasizes the importance of loving oneself and prioritizing self-care. She shares her own journey to self-acceptance and how it has positively impacted her life. Overall, Amy's story is a testament to resilience and the power of overcoming obstacles to create a fulfilling and successful life. To learn more, head to the link below:https://www.hitedigital.com/https://amysingleton.net/This episode is brought to you by Supapass: For 10 years we've enabled entrepreneurs & content makers to afford the type of technology that previously only big tech platforms like Netflix or Spotify could provide to audiences ...on your own website and app!No coding, tech or design expertise needed. We empower you to keep 100% of your money, share your content on the best technology, and own the relationship with your customers.‍Grow your business, without it costing the earth. Use the code: LFG20 for 20% off at the link ⬇️:https://www.supapass.comAs always thank you for the support, to contact me directly follow the link below:https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Radulescu#podcastguest #labelfreepodcast #supapass

Unstuckkd
EP #65: From Backpacking the World to Building a Business with TJ Murphy

Unstuckkd

Play Episode Listen Later Oct 30, 2023 32:58


We are back! Thank you for being patient. I could not be more excited for the future of the show and if you have not already be sure to follow us on Instagram, TikTok, and subscribe to our newsletter below!We delve into the hurdles and achievements TJ faced while expanding and advancing HITE Digital, and explore the array of both interpersonal and technical proficiencies required to transition his venture into a full-time endeavor.TJ studied Marketing and Entrepreneurship at the University of Oregon and has been involved with running digital marketing campaigns for over 7 years. In 2017, while spending a year and a half traveling the world with his wife, he was inspired to start his own company. His goal was to help local businesses thrive online and become trusted brands in their communities.LinksTake Our Free QuizBudgeting GuideSign up for UNSTUCKKD Newsletter! (bottom of page)Connect with KahlilTikTokIGDownload the 1AND1 App in the App Store (iOS only)Connect with TJWebsite

Scaling Up Business Podcast
JC Hite — Unlocking Success & Scaling Your Agenda to New Heights

Scaling Up Business Podcast

Play Episode Listen Later Oct 25, 2023 40:09


Too many companies struggle to scale because they are stuck reinventing things that just don't need to be reinvented. The companies that succeed are the ones that focus on and refine systems in a disciplined way that makes them better than they have ever been before.   JC Hite is the visionary Founder and CEO of Hite Digital, the fastest-growing digital agency in the U.S. With a deep-rooted passion for empowering small businesses, JC is dedicated to driving their growth through the realm of digital marketing.   There are times when building any business is just really difficult. Within six months of launching Hite Digital in Nicaragua, the company found itself in the middle of a civil war. As they have scaled, they have had to learn how to survive physically, financially, and mentally during the harder seasons of growth.   JC highlights some of the hurdles Hite Digital has faced, including political insecurity, addressing limited education in Nicaragua, the pandemic, and the recession. They have fine-tuned hiring the right fit for their agency, the range of services they provide, and the key to a successful franchising model.   This conversation is filled with insights into the lessons learned from JC's mistakes, his luckiest breaks, and what happens when entrepreneurs and business builders are willing to position themselves in the right places and focus on the right things at the right time.   Interview Links: The Hites   Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

Why I Left
The Stepping Stones Needed For Success – Adam McChesney

Why I Left

Play Episode Listen Later Sep 19, 2023 44:08


Send us a Text Message.Brian Aquart sits down with Adam McChesney, the owner at Hite Digital St. Louis, a highly successful digital marketing agency. Adam shares his journey of leaving his corporate sales job during the pandemic to build a multi-million dollar business. From finding success in the challenging CPAP industry to achieving exponential growth with Hite Digital, Adam's story is a testament to the power of taking bold leaps of faith.Adam shares valuable insights on the stepping stones needed for success, emphasizing the significance of quality people, processes, and continuous self-investment. Discover how investing in personal development and learning from losses played a pivotal role in Adam's transformation from a successful corporate professional to a thriving entrepreneur.Adam is passionate about helping others start and grow their businesses through digital marketing. His commitment to impact as many people as possible led him to launch the podcast, Entrebrewer. Through this show, Adam shares stories of entrepreneurs who have hone their skillsHis own dedication and hard work resulted in the rapid growth of his agency, Hite Digital, which now boasts 200 employees, 29 locations, and 700 clients. The extraordinary success has earned Hite Digital recognition as one of the fastest-growing companies in the St. Louis area and inclusion on the Inc. 5000 list.Gain valuable insights into building a scalable business, investing in personal growth, and finding your passion and purpose. This episode will ignite your entrepreneurial spirit.Enjoy!Stay connected with Adam McChesneyVisit Hite Digital: https://www.hitedigital.com/st-louis/LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Entrebrewer Podcast: https://podcasts.apple.com/nz/podcast/entrebrewer/id1610240971Stay connected with Why I LeftVisit: https://www.WhyILeft.coSupport: https://paypal.me/BAquart?country.x=US&locale.x=en_USSubscribe:YouTube: https://www.youtube.com/channel/UCMgQI4X0kEp8-o7Z9D3tRmgApple Podcasts: https://podcasts.apple.com/us/podcast/why-i-left/id1613667100Spotify: https://open.spotify.com/show/0TE4Y626idPxNeewpCG6EfFollow:Instagram: https://www.instagram.com/officialwhyileft/LinkedIn: https://www.linkedin.com/company/why-i-left/Facebook: https://www.facebook.com/OfficialWhyILeftConnect with Brian: https://www.linkedin.com/in/brianaquart/B Runs Chicago BetterHelp Online Therapy - Get 10% off your first month and get matched to a therapist. 10% off first order at APodcastGeek.com Visit APodcastGeek.com, sign up, and use code BA10 to get 10% off your first order.BetterHelp Online TherapyEnjoy 10% off your first month and get matched to a licensed therapist.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.

Why I Left
The Stepping Stones Needed For Success – Adam McChesney

Why I Left

Play Episode Listen Later Sep 19, 2023 40:32 Transcription Available


Brian Aquart sits down with Adam McChesney, the owner at Hite Digital – St. Louis, a highly successful digital marketing agency. Adam shares his journey of leaving his corporate sales job during the pandemic to build a multi-million dollar business. From finding success in the challenging CPAP industry to achieving exponential growth with Hite Digital, Adam's story is a testament to the power of taking bold leaps of faith. Adam shares valuable insights on the stepping stones needed for success, emphasizing the significance of quality people, processes, and continuous self-investment. Discover how investing in personal development and learning from losses played a pivotal role in Adam's transformation from a successful corporate professional to a thriving entrepreneur. Adam is passionate about helping others start and grow their businesses through digital marketing. His commitment to impact as many people as possible led him to launch the podcast, Entrebrewer. Through this show, Adam shares stories of entrepreneurs who have hone their skills His own dedication and hard work resulted in the rapid growth of his agency, Hite Digital, which now boasts 200 employees, 29 locations, and 700 clients. The extraordinary success has earned Hite Digital recognition as one of the fastest-growing companies in the St. Louis area and inclusion on the Inc. 5000 list. Gain valuable insights into building a scalable business, investing in personal growth, and finding your passion and purpose. This episode will ignite your entrepreneurial spirit. Enjoy! Stay connected with Adam McChesneyVisit Hite Digital: https://www.hitedigital.com/st-louis/LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Entrebrewer Podcast: https://podcasts.apple.com/nz/podcast/entrebrewer/id1610240971Stay connected with Why I LeftVisit: https://www.WhyILeft.coSupport: https://paypal.me/BAquart?country.x=US&locale.x=en_USSubscribe:YouTube: https://www.youtube.com/channel/UCMgQI4X0kEp8-o7Z9D3tRmgApple Podcasts: https://podcasts.apple.com/us/podcast/why-i-left/id1613667100Spotify: https://open.spotify.com/show/0TE4Y626idPxNeewpCG6EfFollow:Instagram: https://www.instagram.com/officialwhyileft/LinkedIn: https://www.linkedin.com/company/why-i-left/Facebook: https://www.facebook.com/OfficialWhyILeftConnect with Brian: https://www.linkedin.com/in/brianaquart/BetterHelp Online Therapy Enjoy 10% off your first month and get matched to a licensed therapist.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Jeff Mendelson's One Big Tip Podcast
E369 - Embracing AI: Revolutionizing Digital Marketing Agencies with Karen Hite

Jeff Mendelson's One Big Tip Podcast

Play Episode Listen Later Sep 8, 2023 22:26


In the rapidly evolving digital landscape, it is crucial for businesses to stay ahead of the curve and adopt innovative solutions to drive growth and success. One such solution is the integration of artificial intelligence (AI) into digital marketing strategies. AI has the potential to revolutionize the way digital marketing agencies operate, saving time and boosting efficiency. In this blog post, we will explore the insights shared by Karen Hite, co-owner of Hite Digital, on the transformative power of AI in the context of digital marketing agencies.Hite Digital, founded by Karen Hite and her husband JC, has taken a unique approach to growth by adopting the franchise model. Instead of solely focusing on acquiring more clients and expanding headcount, they developed a franchise network of digital marketing agencies. Their mission goes beyond profitability; they aim to provide unparalleled support and create a corporate culture that fosters inclusivity and happiness among their employees. This customer-centric approach sets them apart from other agencies and demonstrates their commitment to making a positive impact.Embracing AI and Thinking Outside the Box:Karen Hite emphasizes the importance of staying on the forefront of digital agency practices and technologies. One area where AI has become a game-changer is customer relationship management (CRM) implementation and automation. Hite Digital recognizes the value of implementing AI-powered tools to streamline processes, collect leads, automate tasks, and produce impactful results. By thinking outside the box and leveraging AI, agencies can optimize their operations, save time, and enhance client experiences.The Journey of AI Adoption:Karen Hite shares her journey of initially being skeptical about AI and the so-called "shiny object syndrome." However, through experimentation and testing, she discovered the true potential of AI in her business. One breakthrough moment came when she used AI to prepare for an event, creating an agenda and generating copy for the event's promotion. The results were remarkable, leading her to believe that AI could significantly enhance productivity and efficiency in various areas of digital marketing.Real-World Applications of AI in Digital Marketing:AI offers numerous practical applications within digital marketing agencies. One example is content creation, where AI-powered tools can assist content teams in brainstorming ideas, writing quicker, and improving the quality of their work. Additionally, AI can be utilized in search engine optimization (SEO) by generating relevant prompts and keywords, enabling agencies to create more effective strategies. However, Karen Hite stresses the importance of testing and understanding how to harness AI effectively to achieve optimal results.Transforming Events and Building Authority:An area where AI has had a significant impact for Karen Hite is in organizing events. By using AI to define topics, identify pain points, and create an agenda, agencies can curate compelling and valuable event experiences. AI analyzes existing events to provide insights on session durations, breaks, and other essential elements. This streamlines the event planning process, empowering agencies to establish themselves as thought leaders and build strong relationships with attendees.Conclusion:The integration of AI into digital marketing agencies presents a transformative opportunity for growth, efficiency, and client satisfaction. By embracing AI tools and platforms, agencies can streamline processes, save time, and enhance the quality of their work. The success of Hite Digital, led by Karen Hite, serves as a testament to the positive impact that AI can have in the digital marketing industry. As technology continues to advance, it is crucial for agencies to stay agile, experiment, and leverage AI to drive...

Business Bros
How Custom Digital Marketing Can Transform Your Business with TJ Murphy

Business Bros

Play Episode Listen Later Aug 8, 2023 28:13


1191 Today, we have an exceptional guest who knows the ins and outs of digital marketing that grows businesses. As the driving force behind Hite Digital in Bend, Oregon, he's not just running marketing campaigns – he's invested in your business' growth and success. Picture this: custom digital marketing strategies that elevate your brand, making it a trusted household name in your community. It's the perfect match for business owners and marketers looking to scale their ventures. Get ready to discover the secrets to better results, higher ROI, and a powerful online presence. Now, let's welcome to the show TJ Murphy! Social Media: https://www.facebook.com/iamtjmurphy https://www.instagram.com/iamtjmurphy/ https://www.linkedin.com/in/tj-murphy/ __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Business Growth On Purpose
The New Rules of Digital Marketing with TJ Murphy || Ep 271

Business Growth On Purpose

Play Episode Listen Later Aug 3, 2023 24:27


"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we will talk about what's changed in the world of digital marketing. We will discuss things you should be thinking about if you're looking to leverage digital marketing to create more opportunities.  TJ Murphy resides in beautiful Bend, Oregon, and is the owner of Hite Digital, where he and his team focus on serving businesses and empowering talented people. Hite provides web design, branding, and digital marketing services to businesses in every industry, empowering their growth through ROI-driven campaigns and strategies.  After listening to today's episode, visit TJ's website to schedule a complete digital audit of your current marketing efforts.   

Jar of Genius
CreaTech Episode 1 | (Ft. Karen Hite, Hite Digital)

Jar of Genius

Play Episode Listen Later Jul 14, 2023 40:42


Powered by Design Pickle, hosted by Russ Perry, this exciting, nerdy podcast shines a spotlight on the intersection of creativity and technology! Today's guest is the Co-Founder of Hite Digital; an Experienced Salesforce Administrator with a demonstrated history of working in the marketing and advertising industry. Skilled in systems such as High Level, Hubspot, Ontraport, Vanilla Soft, and more! To follow Karen Hite, connect with her on LinkedIn: linkedin.com/in/karen-hite-43909336

Scaling Up Business Podcast
JC Hite — Unlocking Success & Scaling Your Agenda to New Heights

Scaling Up Business Podcast

Play Episode Listen Later Jul 5, 2023 40:29


Too many companies struggle to scale because they are stuck reinventing things that just don't need to be reinvented.  The companies that succeed are the ones that focus and refine systems in a disciplined way that makes them better than they have ever been before.    JC Hite is the visionary Founder and CEO of Hite Digital, the fastest growing digital agency in the US. With a deep-rooted passion for empowering small businesses, JC is dedicated to driving their growth through the realm of digital marketing.   There are times when building any business is just really difficult. Within six months of launching Hite Digital in Nicaragua, the company found itself in the middle of a civil war. As they have scaled, they have had to learn how to survive physically, financially, and mentally during the harder seasons of growth.    JC highlights some of the hurdles Hite Digital has faced, including political insecurity, addressing limited education in Nicaragua, the pandemic, and the recession. They have fine-tuned hiring the right fit for their agency, the range of services they provide, and the key to a successful franchising model.    This conversation is filled with insights into the lessons learned from JC's mistakes, his luckiest breaks, and what happens when entrepreneurs and business builders are willing to position themselves in the right places and focus on the right things at the right time.    Interview Links: The Hites   Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

Addicted to WINNING
EP 101- Adam McChesney, Serial Entrepreneur: The Athlete's Advantage in Sales

Addicted to WINNING

Play Episode Listen Later Jun 19, 2023 32:57


If you look closely, you'll see there are hints, clues, and roadmaps to help you on your journey. They come through songs, books, podcasts, movies, and natural disasters.  That's the beautiful thing about life....it's always pointing you where you need to go.  If you ignore those signs and synchronicities, you're lucky if you get a direct message directly from another human being.  Adam McChesney is a serial entrepreneur, Owner at Hite Digital, St. Louis, and his digital marketing agency is responsible for managing $2 million dollars a month in Ad spend on Google.  But Adam started just like everyone else......the beginning.  In this episode, Adam shares where he began and attributes much of his success in being an athlete, playing soccer in middle and high school, and later college.  He talks about the pivotal roles his coaches played in helping in his formation.  Jeff and Adam talk about the difference between making money and the importance of finding true purpose by starting with having faith in yourself and focusing on a bigger vision. Jeff and Adam have a candid conversation about why athletes hold a higher advantage over anyone else working in sales.   What You'll Learn:  Some of the best advice and wisdom shared by Adam's coaches when he was playing soccer Why Adam thinks athletes excel in sales more than the average person One of the first jobs Adam held after college and what inspired him to pursue starting an online business  The year Adam launched full-time into entrepreneurship  The fear and anxiety most entrepreneurs experience and why its important to lean into the power of believing in yourself  A favorite book both Jeff and Adam have an affinity for and why  The one thing that has to happen every single day, week, month, and year before success can be achieved   Favorite Quote:  "I was never the biggest, the fastest, or the strongest, but I was the smartest (in soccer) which has served me well in business." -Adam McChesney   Connect with Adam: Adam McChesney Instagram   How To Get Involved: Addicted to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family's farm by the time he was 10. When he wasn't helping with the harvest, he was at the hockey rink. Jeff's early life experiences taught him he needs to be either all-in or all-out. In 2000 he started a single-family home construction business and by 2008 he was looking for the next big thing. Jeff founded the Blue SKy Benefit Solutions & Rise Above HR/ Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping.   

Shift Work
2023 Marketing Tips for Service Businesses with Adam McChesney | Ep 72

Shift Work

Play Episode Listen Later May 24, 2023 43:10


Get ready to level up your service-based business as we dive into the dynamic world of marketing with digital marketer and serial entrepreneur Adam McChesney. Join me in this episode as Adam, the owner of the St. Louis branch of Hite Digital, shares his invaluable expertise on accelerating business growth through customized marketing strategies.Together we discuss the current state of marketing, how to get a high ROI on your marketing efforts, where to place your time and attention if you plan to DIY, and how to screen new resources to help accelerate your path to more profitability. Don't miss out on this opportunity to gain exclusive insights and practical advice from a seasoned marketing professional!In this episode, we talk about…..The current landscaping of marketing today.Actionable and free strategies to uplevel your marketing.Techniques for collecting reviews from clients and customers.How to appeal to both the consumer and Google with SEO.The importance of presenting real-time data in your industry.Personal branding: who it's good for and how to do it well.Adam's key tips for growing and scaling your business.This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!Connect with Adam!www.adammcchesney.com/ Follow him on Linkedin and Instagram! Please take the time to leave a review so we can build our community of high growth entrepreneurs. If you'd like to connect with me, go to www.lukelayman.com orConnect with me on InstagramConnect with me on FacebookConnect with me on LinkedIn

The Content Capitalists with Ken Okazaki
From Struggling with a $300 Monthly Salary to Excelling in Digital Marketing with Karen Hite

The Content Capitalists with Ken Okazaki

Play Episode Listen Later May 22, 2023 50:27


Karen Hite is a successful entrepreneur and the co-founder of Hite Digital, a digital marketing agency that specializes in helping businesses grow through online marketing strategies. With over 20 years of experience in the industry, Karen has become a trusted expert in the digital marketing world. She has worked with businesses of all sizes, from small startups to large corporations, and has helped them achieve their marketing goals by creating effective strategies that drive results.Karen's passion for digital marketing began when she was working for a large corporation and saw the potential of using online channels to reach new customers. She decided to start her own agency with her husband, and Hite Digital was born. Since then, Karen has been committed to helping businesses grow through digital marketing, and she is constantly learning and innovating to stay ahead of the game. Her expertise and dedication have earned her a reputation as a thought leader in the industry, and she is frequently invited to speak at conferences and events. In this episode of the Content Capitalists Podcast, Karen Hite takes us on a journey through her life, starting with her childhood growing up in Nicaragua, and leading up to her becoming a highly successful entrepreneur in the digital marketing industry. She shares her experiences and the challenges she faced along the way, as well as the mindset that allowed her to persevere and ultimately achieve her goals.Listen to get more valuable insights into Karen Hite's approach to business and digital marketing. Her story serves as an inspiration to anyone looking to pursue their dreams, and her expertise offers practical advice for those looking to succeed in the world of digital marketing.Find Karen Hite at: https://thecommitmentsummit.com  https://www.hitedigital.com  https://www.facebook.com/thekarenhite https://www.linkedin.com/in/karen-hiteFollow Ken Okazaki at: http://contentcapitalists.com/ https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

The Content Capitalists with Ken Okazaki
From Struggling with a $300 Monthly Salary to Excelling in Digital Marketing with Karen Hite

The Content Capitalists with Ken Okazaki

Play Episode Listen Later May 22, 2023 50:28


Karen Hite is a successful entrepreneur and the co-founder of Hite Digital, a digital marketing agency that specializes in helping businesses grow through online marketing strategies. With over 20 years of experience in the industry, Karen has become a trusted expert in the digital marketing world. She has worked with businesses of all sizes, from small startups to large corporations, and has helped them achieve their marketing goals by creating effective strategies that drive results.Karen's passion for digital marketing began when she was working for a large corporation and saw the potential of using online channels to reach new customers. She decided to start her own agency with her husband, and Hite Digital was born. Since then, Karen has been committed to helping businesses grow through digital marketing, and she is constantly learning and innovating to stay ahead of the game. Her expertise and dedication have earned her a reputation as a thought leader in the industry, and she is frequently invited to speak at conferences and events. In this episode of the Content Capitalists Podcast, Karen Hite takes us on a journey through her life, starting with her childhood growing up in Nicaragua, and leading up to her becoming a highly successful entrepreneur in the digital marketing industry. She shares her experiences and the challenges she faced along the way, as well as the mindset that allowed her to persevere and ultimately achieve her goals.Listen to get more valuable insights into Karen Hite's approach to business and digital marketing. Her story serves as an inspiration to anyone looking to pursue their dreams, and her expertise offers practical advice for those looking to succeed in the world of digital marketing.Find Karen Hite at: https://thecommitmentsummit.com  https://www.hitedigital.com  https://www.facebook.com/thekarenhite https://www.linkedin.com/in/karen-hiteFollow Ken Okazaki at: http://contentcapitalists.com/ https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

Marketing Ink: Big Ideas for Local Businesses
Growing Your Agency While Focusing on Family with Karen Hite

Marketing Ink: Big Ideas for Local Businesses

Play Episode Listen Later Apr 13, 2023 37:30


Are you a business owner struggling to grow your own marketing agency while also enjoying family life? Allie and Karen Hite, co-founder of Hite Digital, understand the challenge and are here to help! Join this dynamic duo as they share their tips on how to balance growing an effective marketing agency while still having time for the things that matter most. Tune in now, and learn how to make your dreams of having a successful marketing agency come true without sacrificing family life!

Charles Marks
Visit with Hite Digital

Charles Marks "From inside my car"

Play Episode Listen Later Apr 6, 2023 29:09


Discussions on social media for small businesses, building brand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charlesmarks/message

The Vertical Go-To-Market Podcast
Growing Your Agency: The Power of Personal Branding and Vertical Focus

The Vertical Go-To-Market Podcast

Play Episode Listen Later Mar 29, 2023 32:39


Want to grow your business using your personal brand? My next guest is Adam McChesney, owner of Hite Digital in St. Louis. I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency. He also shares: Why relying on his personal brand for lead gen has created a content bottleneck in the business. The importance of attending home services conferences The impact of verticalizing the business His advice to generalist agencies and businesses considering a vertical approach. And much more Feel free to reach out to Adam: - https://www.adammcchesney.com - https://www.hitedigital.com/st-louis- https://www.facebook.com/hitedigitalst.louis- https://www.instagram.com/hitedigitalstlouis/- https://www.tiktok.com/@adamlmcchesney- https://www.linkedin.com/in/adam-mcchesney-b21b1256/ Join us as we discuss healthcare marketing and verticalized agencies as a whole.

Fascinating Entrepreneurs
Scaling Digital Marketing: From a Single Agency to a Franchise Model with Karen Hite Ep 113

Fascinating Entrepreneurs

Play Episode Listen Later Mar 28, 2023 17:57


Karen Hite is Co-Owner of Hite Digital and Operations Director at Master Hackers. Her commitment is to help established business owners find clarity so they can focus on revenue generating activities and their pursuit of a fulfilling balanced life. She and her husband started their digital marketing agency which is one of the first (if not the only) Franchise Model Digital Marketing Agency with now 19 franchise locations in the US and over 170 employees. Their mission is to generate 1,000 jobs in Nicaragua through their agency, inner circle and various businesses. ______ Originally from Nicaragua, I was blessed to get a full ride scholarship to study my bachelor degree in the US. After graduation, my desire was to go back to my country to give back and become a source of change in my community. I focused my professional career in helping organize and automate processes for INC 500 agencies through CRM implementations of systems like Salesforce, Hubspot and more. I now focus my attention in helping agency owners find quick and effective solutions that allow them to speed up their growth and allow them to scale their businesses. My passion is in connecting business owners through our inner circle where we support our agencies through masterminds, virtual training sessions and premium agency concierge. I devote myself to my family and businesses, and find great joy in supporting other female entrepreneurs looking to make an impact. I believe we are stronger together.Where to find Karen HiteWebsite: www.hitedigital.comInstagram: klacayoFacebook: karen.lacayoYoutube: Karen HiteLinkedIn: Karen HiteSPONSORThis episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS“I love Natasha and the Fascinating Entrepreneurs Podcast!”

The Big Possible
From Corporate Job to Digital Nomad: How TJ Murphy Built a Life on His Own Terms | Ep. 139

The Big Possible

Play Episode Listen Later Mar 22, 2023 25:12


TJ Murphy is the Owner at Hite Digital Bend. TJ brings his extensive experience in running successful digital marketing campaigns to the table. After studying Marketing and Entrepreneurship at the University of Oregon, he has spent over 7 years honing his skills in this field. In 2017, TJ was inspired to launch his own company with the goal of helping local businesses excel in the digital arena and establish a credible brand presence in their respective communities.Hite Digital Bend continues serving his community through digital marketing. Hite Digital aims to help businesses grow their online presence, increase their website traffic, and generate more leads and sales through effective digital marketing strategies. TJ offers a diverse range of services to businesses across multiple industries, including web design, branding, and digital marketing, among others. Additionally, he seems to have a passion for outdoor activities such as paddle boarding, rock climbing, and exploring nature.Segmented timestamps:[01:18] - TJ's Superpower of Connection and Problem-Solving to Unlock Personal Freedom[02:23] - How Quitting a Corporate Job Led to a Life of Travel and Entrepreneurship[04:18] - His Entrepreneurial Journey as a Digital Nomad[05:56] - The Impact of Finding Your Path and Cultivating Habits for Success[09:36] - The Importance of Delegation and Finding Your Tribe[14:20] - Three Tips for Growing Your Business Through Brand Building, Data Analysis, and Strategic Partnerships[17:29] - Finding Fulfillment Through Entrepreneurship[19:20] - Achieving Balance and Making Decisions for a Fulfilling Life[23:48] - How to reach out, connect or support TJ MurphyNotable Quotes:“When you actually can decide for yourself that this is the life you wanna live, there's always a path that's illuminated in some way, shape, or form.” ~ Noah Scott"Entrepreneurship is not an easy road to go down. There's going to be highs and lows, there's going to be struggles, there's going to be failures, and you've gotta be able to blend your life and business in a way where they're never going to be competing or taking away from each other too much." ~ TJ Murphy“Our dreams are built on the actions that we take, and ultimately our actions are a byproduct of the decisions that we make.” ~ Noah ScottReach TJ Murphy at:Website: https://www.hitedigital.com/LinkedIn: https://www.linkedin.com/in/tj-murphy/Facebook : https://www.facebook.com/iamtjmurphyTwitter: https://twitter.com/EThriveUSAGet more from The Big Possible show:Website: https://www.thebigpossible.com   Follow us on social: @follownoah @thebigpossibleRSVP for our next epic retreat here

The SuccessGrid Podcast
Power of Digital Marketing with TJ Murphy - SG140

The SuccessGrid Podcast

Play Episode Listen Later Mar 20, 2023 32:59


Thomas Murphy, the owner of Hite Digital in Bend, OR. He decided to leave his corporate job when he found out that many business owners in his community didn't know much about digital marketing and were excited by what he would show them. He helped one, then another, and soon he was growing a business. Ultimately, he wanted to create a business that would allow him to help people from anywhere in the world to create a happier and healthier life. Design Rush named his company among the Top 30 SEO Marketing Agencies in Oregon. He was a wildland firefighter for 6 years and an outdoors enthusiast, he loves rock climbing, mountain biking, paddle-boarding, and skiing.   TJ's website: https://www.hitedigital.com/bend/   SuccessGrid FB Community: https://www.facebook.com/groups/successgridinsiders   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg140/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

Decision Point
Building Leaders with Karen Hite

Decision Point

Play Episode Listen Later Mar 1, 2023 31:53


Today on the podcast is Karen Hite, co-founder of Hite Digital. They are changing the way Digital Marketing is done. Their Franchise model has allowed them to improve the lifestyle of agency owners by providing all the tools, knowledge, systems and resources so they can focus on what they love most: connecting with people and providing results. 

Stuck in My Mind
EP 179 The Adventurous Entrepreneurs

Stuck in My Mind

Play Episode Listen Later Mar 1, 2023 62:03


Stuck in My Mind Podcast is back with a brand new episode featuring the one and only TJ Murphy, the host of The Adventurous Entrepreneurs podcast. TJ is a seasoned entrepreneur based in Bend, Oregon, and the owner of HITE Digital. Join us as we delve into the mind of this adventurous entrepreneur and hear about his journey and experiences as a business owner. TJ will share his insights and wisdom on what it takes to be a successful entrepreneur, as well as his unique perspective on the current state of the industry. This episode of Stuck in My Mind Podcast promises to be an engaging and enlightening conversation that you won't want to miss!

The EntreLeadership Podcast
How to Confront Business Nightmares

The EntreLeadership Podcast

Play Episode Listen Later Feb 27, 2023 56:21


Today, we hear from: A business leader who is in the middle of a family business nightmare from inheritance A business owner who wants Dave to talk him out of financing a vehicle for the tax break An inventor who is wondering if he should work with a venture capitalist A journeyman carpenter who wants to know the difference between greed and profit Links mentioned in this episode: The EntreLeadership Podcast: https://bit.ly/TheEntreLeadershipPodcast Start your free trial of EntreLeadership Elite: https://bit.ly/3tI2fN8 Learn more about the EntreLeadership system: https://bit.ly/3J2BCJ0 Thou Shall Prosper by Rabbi Daniel Lapin: https://bit.ly/3xqo5Gz Get your ticket for EntreLeadership Summit 2023: https://bit.ly/3LRiZJH Have a question for The EntreLeadership Podcast? Leave a voicemail at 844.944.1070 or submit your question for your chance to be on the show with Dave Ramsey: https://www.entreleadership.com/ask Start growing in business and leadership with the EntreLeadership newsletter. Sign up to receive tactical tools, advice and resources to your inbox every week: https://bit.ly/3IRWnsL Support our sponsors: Hite Digital: https://bit.ly/HiteDigital NetSuite: https://bit.ly/NetSuiteEntre BELAY: https://bit.ly/351P9AE Payority: https://bit.ly/3IaA5SK Staples: https://staplesbusinessadvantage.com/ramsey Learn more about EntreLeadership Events: EntreLeadership Summit: https://bit.ly/EntreLeadershipSummit EntreLeadership Master Series: https://bit.ly/EntreLeadershipMasterSeries   Learn more about EntreLeadership Coaching: Elite: https://bit.ly/3tI2fN8 Advisory Groups: https://bit.ly/EntreLeadershipAdvisoryGroups Executive Coaching: https://bit.ly/EntreLeadershipExecutiveCoaching Workshops: https://bit.ly/EntreLeadershipWorkshops Listen to all the Ramsey Network podcasts anytime, anywhere in our app. Download the Ramsey Network app: https://apple.co/3eN8jNq Learn more about your ad choices: https://www.megaphone.fm/adchoices Ramsey Solutions Privacy Policy: https://www.ramseysolutions.com/company/policies/privacy-policy

The EntreLeadership Podcast
How to Lead People and Manage Your Business's Money

The EntreLeadership Podcast

Play Episode Listen Later Feb 20, 2023 59:20


Today, we hear from: A business owner wondering how to correct a team member without micromanaging A general manager asking how to catch up when he falls behind with vendors A business owner wondering if she should change her business from an LLC to an S corporation to pay less in taxes A business owner who is determining the right pay and benefits for her team A physical therapist who is wondering if she should buy the business from her boss Links mentioned in this episode: The EntreLeadership Podcast: https://bit.ly/TheEntreLeadershipPodcast Start your free trial of EntreLeadership Elite: https://bit.ly/3tI2fN8 Learn more about the EntreLeadership system: http://bit.ly/3J2BCJ0 Have a question for The EntreLeadership Podcast? Leave a voicemail at 844.944.1070 or submit your question here for a chance to be on the show with Dave Ramsey: https://www.entreleadership.com/ask Support our sponsors: Hite Digital: https://bit.ly/HiteDigital NetSuite: https://bit.ly/NetSuiteEntre BELAY: https://bit.ly/351P9AE Payority: http://bit.ly/3IaA5SK Staples: https://staplesbusinessadvantage.com/ramsey Learn more about EntreLeadership Events: EntreLeadership Summit: https://bit.ly/EntreLeadershipSummit EntreLeadership Master Series: https://bit.ly/EntreLeadershipMasterSeries   Learn more about EntreLeadership Coaching: Elite: https://bit.ly/3tI2fN8 Advisory Groups: https://bit.ly/EntreLeadershipAdvisoryGroups Executive Coaching: https://bit.ly/EntreLeadershipExecutiveCoaching Workshops: https://bit.ly/EntreLeadershipWorkshops Listen to all the Ramsey Network podcasts anytime, anywhere in our app. Download the Ramsey Network app: https://apple.co/3eN8jNq Learn more about your ad choices: https://www.megaphone.fm/adchoices Ramsey Solutions Privacy Policy: https://www.ramseysolutions.com/company/policies/privacy-policy

Trash Talk Business Podcast
Ep. 42 - Effective Marketing Tactics To Deploy In 2023 with Demi Smith

Trash Talk Business Podcast

Play Episode Listen Later Feb 6, 2023 84:12


If you're not marketing your company the right way in 2023, you're already behind the eight ball. Digital marketing has proven to be not only the most effective way to get your message out there but also to connect with your audience at a deeper level. Today we're joined by Demi Smith, Director of Client Success at Hite Digital, to talk to us more about the things we overlook and the things we take for granted in social media and other marketing channels. Get your free consultation: https://www.hitedigital.com/st-louis/ Connect with Demi: https://www.linkedin.com/in/demi-smith/ Watch This Episode: https://www.youtube.com/watch?v=Xo5ngnx2bu4 Subscribe on YouTube: https://www.youtube.com/@trashtalkbusinesspodcast ------- Listen in as industry experts Andy Weins of Green Up Solutions and Casey 'Bubba' Lawrence of Demo Worx break it down for you. Join our VIP Listeners Group: https://www.facebook.com/groups/trashtalkbusinessowners Connect with Andy: https://www.linkedin.com/in/andyweins/ Connect with Casey: https://www.linkedin.com/in/casey-lawrence-b37275b3/

Latino Business Report
Optimizing Your Digital Marketing for Success

Latino Business Report

Play Episode Listen Later Feb 1, 2023 29:48


Episode 54 - In this episode of Latino Business Report, we are joined by Tatiana Chamorro, Founder, and Principal at Hite Creative and Owner/Partner at Hite Digital. Tatiana will be discussing the fundamentals of digital marketing and how to effectively apply them to your own marketing strategy. Whether you're a business owner, marketing manager, or someone who wants to grow your brand, this podcast will provide you with the essential understanding of what is needed to reach your goals. Listen to learn more! To pre-register for the digital marketing webinar email your name and email address to: jrgonzales@tamacc.org

Conversations with Buddy

Jake shares life as a new author of a book called “Digital Marketing Sucks”!  It's the lack of transparency that he is shedding light on from his shed in his back yard! Jake is world class at his digital marketing business, Hite Digital, and will help you gain market share in your business! Order his book on Amazon and also learn more about his business by going to: http://sucks.jakezufelt.comJake is also a family man, which he talks about as well! Be encouraged as you listen to this one! Please… SUBSCRIBE, LIKE, COMMENT and SHARE “Conversations with Buddy” if you gained any valuable nuggets, if someone's story impacted you or just simply made you laugh!

HVAC Financial Freedom
Why Digital Marketing Sucks with Jake Zufelt of Hite Digital Eugene

HVAC Financial Freedom

Play Episode Listen Later Jan 13, 2023 53:17


Digital marketing sucks. It's complicated. It's constantly changing. And it's entirely necessary. As a business owner, you have a billion things to worry about: finances, events/products, staffing, troubleshooting, etc. But marketing is that thing to make all the effort turn into MONEY! Get these things in place to make your website, social media accounts, Google services, and email marketing NOT suck! Jake Zufelt is the owner of Hite Digital Eugene - a digital marketing agency that protects owners from themselves by ensuring they don't screw up their online presence. But seriously, Hite Digital Eugene has helped 100s of business owners and companies clarify their message, choose their marketing methods, create their materials, and control their momentum. Specializing in SEO, Google Services, Social Media Marketing, Web Design, and Branding, Hite Digital is one of the fastest-growing private companies in the US (#868 on the INC 5000). Jake's new book “Digital Marketing Sucks” is available for presale on December 12th on Amazon! In this podcast, we had a fruitful conversation with Jake about his diverse background, strategies you can do to make your digital marketing suck less, powerful insights to inspire you to be at your best potential, and you'll also learn... 0:20 Introducing Jake Zufelt 2:16 Jake's Diverse Background 4:06 The "Needed" Leap Into Digital Marketing and How He Started Hite Digital Eugene 7:22 Why does Digital Marketing Sucks? 11:11 What Inspired Jake To Write His Book "Digital Marketing Sucks!" 13:59 Make Your Digital Marketing Suck Less By "Managing Your Login Accesses Correctly" 21:41 Make Your Digital Marketing Suck Less By "Leveraging Your Existing Client Database" 25:26 What You Can Expect From The Book 27:25 Make Your Digital Marketing Suck Less By "Knowing Your Audience" 34:20 Book Coverage 35:59 How To Find The Book 38:37 The Strength in Vulnerability: How Asking for Help Can Unleash Your Full Potential 45:10 From Self-Doubt to Self-Assurance: How to Overcome Impostor Syndrome 50:20 Last Parting Words 51:25 Wrapping Up Don't miss this episode! Tune in!

How to Scale an Agency
How Adam McChesney of Hite Digital Went From $30k MRR to $200k MRR in Less Than 18 Months

How to Scale an Agency

Play Episode Listen Later Jan 10, 2023 22:13


How Adam McChesney of Hite Digital Went From $30k MRR to $200k MRR in Less Than 18 Months

GPS Tracking Installers Podcast
Getting Nerdy with Adam McChesney - Episode 159

GPS Tracking Installers Podcast

Play Episode Listen Later Dec 21, 2022 42:16


Adam McChesney has been a friend for a couple of years. I met him as he was starting his entrepreneurial journey.  Adam owns Hite Digital in St. Louis. He had to overcome the nay-sayers and find his way to success, like so many of us. We get a bit nerdy today about marketing. SEO is not dead, regardless of what you've heard. It is more important than ever. Enjoy the episode! CONNECT WITH ADAM Instagram LinkedIn Facebook Work THE MASTERMIND IS OPEN Wish mastermind groups actually provided some coaching? The Step It Up Academy Mastermind is now open. Apply now: Step It Up Mastermind There are 3 levels to the mastermind. Our team looks forward to connecting to see if we would be a great fit to work together.  FRACTIONAL COO SERVICES: I am now available for fractional COO services! Getting your house in order is more important than ever. Find out more about me at tomaskeenan.com.  Join My Facebook Group: Integrator Talk on Facebook Leave any questions you may have in the reviews on Apple.  

Level Up Academy by Dr. Leyland
An International student, a wife, a mom, an entrepreneur: Tatiana Chamorro

Level Up Academy by Dr. Leyland

Play Episode Listen Later Dec 16, 2022 41:07


In this episode of Level Up Academy, I talked to Tatiana and her journey to her U.S. life from Nicaragua. She and her husband were both International students, worked hard, and now owned their own successful businesses helping other while giving back to her community. She co-founded a social media marketing call Hite Digital. In this episode, we talked about so many topics like skills to build your business, she talked about being an International student, where she is now, what kind of characteristics you need as an entrepreneur along with the necessary skills you need to scale up. She also talked about how she planned to become a Philanthropist someday and so much more. Tune in and listen to so many added value conversations.

Influential Entrepreneurs with Mike Saunders, MBA
Interview with Jake Zufelt, Owner of Hite Digital, Eugene & Author of Digital Marketing Sucks

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Dec 12, 2022 25:34


Hite Digital Eugene, OR, is led by collaboration master, Jake Zufelt. After spending 10 years as a pastor and working with non-profit organizations, Jake started a marketing agency to help business owners find freedom inside and outside of their businesses. After helping more than 75 businesses in a span of 18 months, Jake began looking for partners with like-minded values (honesty, transparency, relationship) in the digital marketing space, and his path intersected with Hite Digital.By combining resources and experience, Hite Digital Eugene is able to help MORE businesses clarify their message, choose their marketing methods, create their materials, and control their momentum by working together!Learn more: https://jakezufelt.com/Get a copy of the book: https://sucks.jakezufelt.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-jake-zufelt-owner-of-hite-digital-eugene-author-of-digital-marketing-sucks

Business Innovators Radio
Interview with Jake Zufelt, Owner of Hite Digital, Eugene & Author of Digital Marketing Sucks

Business Innovators Radio

Play Episode Listen Later Dec 12, 2022 25:34


Hite Digital Eugene, OR, is led by collaboration master, Jake Zufelt. After spending 10 years as a pastor and working with non-profit organizations, Jake started a marketing agency to help business owners find freedom inside and outside of their businesses. After helping more than 75 businesses in a span of 18 months, Jake began looking for partners with like-minded values (honesty, transparency, relationship) in the digital marketing space, and his path intersected with Hite Digital.By combining resources and experience, Hite Digital Eugene is able to help MORE businesses clarify their message, choose their marketing methods, create their materials, and control their momentum by working together!Learn more: https://jakezufelt.com/Get a copy of the book: https://sucks.jakezufelt.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-jake-zufelt-owner-of-hite-digital-eugene-author-of-digital-marketing-sucks

Grind Sell Elevate
How to Create Digital Authority - w/Adam McChesney

Grind Sell Elevate

Play Episode Listen Later Dec 8, 2022 37:33


In this episode we have Adam McChesney, a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself. He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America and making the transition from sales rep to CEO.Connect with Adam:Website: https://adammcchesney.com/+++++▶︎ Subscribe to the Podcast!PODCAST  |  https://bit.ly/3bU6D3l▶︎ Please Follow & Connect with me! Link's BelowWEBSITE  |  https://tyzerevans.comYOUTUBE  |  https://youtube.com/c/tyzerevansINSTAGRAM  |  https://instagram.com/tyzerevansFACEBOOK  |  https://facebook.com/grindsellelevateLINKEDIN  |  https://linkedin.com/in/tyzerevansTWITTER  |  https://twitter.com/tyzerevansTIKTOK  |  https://tiktok.com/tyzerevansPATREON  |  https://patreon.com/tyzerevansCheck out Tyzer's other podcast, "The Book Legion” at https://thebooklegion.comCheck out our sponsor  Odin's Rune Clothing Co. : https://bit.ly/odinsrune, clothing for those who want to burn the boats to live a purpose-driven lifeAre you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free; all you need to do it hit the link below, add it to your chrome extension, and you will start improving your search results on YouTube: https://www.tubebuddy.com/grindsellelevate Do you love Coffee? Our sponsor Coffee. Love. Hope. Has fun coffee mugs and shirts for gifts! Check out their store here: https://etsy.me/3gTBVfZ

Redefining Success
53 - Competing with Yourself with Hite Digital's Adam McChesney

Redefining Success

Play Episode Listen Later Dec 6, 2022 31:12


Your host, Eric Dunavant, talks with franchise owner at Hite Digital, Adam McChesney. Founded in 2017, Hite Digital focuses on serving businesses and empowering talented people. They provide digital marketing services to businesses in every industry, empowering growth through ROI-driven campaigns and strategies. They recognize that every person has a unique purpose and that if every person fulfills that purpose they will be better for it.To learn more about Adam's work, click here.If you'd like to be a guest on Redefining Success: The Kingdom Builders Spotlight, click HERE.

Gwinnett Business Radio
Andrew J. Clark with Hite Digital

Gwinnett Business Radio

Play Episode Listen Later Dec 1, 2022


Andrew J. Clark/Hite Digital Digital Marketing That Grows Businesses. Hite Digital Atlanta is an Atlanta digital marketing agency that goes beyond your business's needs. They see the big picture and work on custom strategies that drive higher traffic and land more sales in hand with a solid and reliant business relationship. Gwinnett Business Radio is […] The post Andrew J. Clark with Hite Digital appeared first on Business RadioX ®.

Path to Podcast Success
Tatiana Chamorro: Hite Digital Dallas

Path to Podcast Success

Play Episode Listen Later Nov 24, 2022 23:23


Tatiana is a seasoned entrepreneur with over 10 years of experience in the branding and marketing space. In 2020 she joined forces with Hite Digital and co-founded Hite Creative, where she leads Hite's creative team with over 22 team members and has supported the completion of over 220 websites, and branding projects in just 2022. Today, Hite has over 200 team members and has opened offices in over 22 locations in the United States. She is also leading efforts as a franchise owner for Hite Digital Dallas, supporting local business owners with their digital marketing efforts. Tatiana was recently awarded top 20 women in advertising by the American Advertising Federation of Dallas. Her mission is to grow people and support minorities to become successful business owners. Learn more about Tatiana here!Learn more about Path to Podcast Success here!

Focus On Customer Experience
Grow Your Business with Adam McChesney

Focus On Customer Experience

Play Episode Listen Later Nov 8, 2022 31:53


Owner at Hite Digital and Owner at Auto Glass Repair of STL Connect with Adam https://adammcchesney.com/?fbclid=IwAR3vwgai1uPxyRn6yp3lM7Xmb_7bhSp7Uao-TXDsNRAYblwGO5_1LPeFRAc https://www.facebook.com/adam.mcchesney.3/ https://www.linkedin.com/in/adam-mcchesney-b21b1256/ https://www.youtube.com/channel/UCpVEiZC31oJ8Wzs16Dqm50A https://www.tiktok.com/@adamlmcchesney

Classic City Business Podcast
Episode 44 Hite Digital Marketing Josh Smith

Classic City Business Podcast

Play Episode Listen Later Nov 1, 2022 55:44


Josh is Committed To You Any agency can do your marketing, and many can do it well. What makes Hite different is our commitment to you and your business, and the relationships we form as your partners. This is the book that Josh referenced on the show. https://www.audible.com/pd/Traction-Audiobook/B00A9ZO7T6?qid=1667241773&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=TTW1WANHSGF8HXFNVRPK Sample Traction Get a Grip on Your Business By: Gino Wickman Narrated by: Kevin Pierce Length: 6 hrs and 56 mins Unabridged Audiobook Release date: 12-21-12 Language: English Publisher: Audible Studios

WarKry Radio - Go Be Great with Coach Karena
Taking Responsibility In Your Life With Amy Singleton

WarKry Radio - Go Be Great with Coach Karena

Play Episode Listen Later Oct 25, 2022 20:43


Amy Singleton - Owner of Hite Digital Norman, is on a mission to elevate all those around her. She brings joy and enthusiasm to everything she does. On this podcast, I want to do 3 things: I want to highlight women who are doing great things in business & communities. Tell the stories of women business owners who are impacting their own families, communities & industries. Shine a light on the Queens of this world to help them assume their position as the creators, influencers, and doers among us. Want to be on the Show? Apply to be on our show and be the next local expert in your community to share your story of Queendom Leadership. Qualifications Must have a 4.5-star rating or above. Must be in business for over a year. Must be able to showcase quality work. Digital Marketing That Grows Businesses At Hite Digital Norman – Oklahoma, we're an Oklahoma digital marketing agency that goes beyond your business's needs. We see the big picture and work on custom strategies that drive higher traffic and land more sales in hand with a solid and reliant business relationship. Committed To You Any agency can do your marketing, and many can do it well. What makes Hite different is our commitment to you and your business and the relationships we form as your partners. Perfect Match! Hite Digital is the perfect match for business owners and marketers who want to step back from building campaigns and strategies and focus on scaling. Best of all, you'll see better results, higher ROI, and a stronger online presence. Hite empowers people to reach their goals We recognize that every person has a unique purpose and that if every person fulfills that purpose, they, their community, and the world will be better for it. We practice our mission through our Three Pillars. Focus on Family “Family” includes not only our team but their family as well. We support our team members and their family however we can: emotionally, physically, or financially. Deliver Excellence As a team, we ensure efficient and functional processes and procedures for the best possible results. We keep our standards high to serve our clients as best we can. Grow People As a company, we hire individuals who focus on our team's mental/professional development. We seek out new opportunities for self-development and individual learning. --- Send in a voice message: https://anchor.fm/gobegreat/message

Entrebrewer
Ep #33: Don't Settle For Anything Less Than Your Best w/Lindsay Pinchuk

Entrebrewer

Play Episode Play 59 sec Highlight Listen Later Oct 13, 2022 35:48


Today we have another great episode lined up for you. I met this guest after our team at Hite Digital was able to connect us. After we got to talking, I knew that her story and experience would provide insane amounts of value to our audience. She is an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and most importantly, a Mom.My guest today is Lindsay Pinchuk. She is the Founder of Lindsay Pinchuk Marketing + Consulting and Podcast host of Dear Found Her, currently resides in Chicago.Lindsay Pinchuk is an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and Mom.With $500 in her pocket and a baby in her belly, she left her high-powered job as a magazine publishing executive and founded her first company. She turned a profit in year one, eventually growing my company to 7-figures in revenue, and my community to over 3MM users.  Less than a decade later led their acquisition to a large agency holding company. Today, she works with individuals, brands and companies, both large and small, to tell their brand's story, grow the communities who support them, and ignite their success both on and offline. She offers both coaching and consulting services including: business growth, branding, community growth, marketing, content and social media strategy. 

Entrebrewer
Ep #31: Celebrating Hispanic Heritage Month w/J.R. Gonzales

Entrebrewer

Play Episode Play 46 sec Highlight Listen Later Sep 29, 2022 30:54


Today we have another great episode lined up for you. I originally got connected with this guest via Hite Digital, and a fellow franchisee Tatiana Chamorro. Not only is he an incredible leader and entrepreneur, but he's also going to talk to us about Hispanic Heritage Month, which is celebrated here in September. This is something that I'm also very excited to learn more about, and is close to my heart because of my amazing team and ties to Nicaragua specifically.My guest today is J.R. Gonzales. He is the Executive Vice-Chair of the Texas Association of Mexican American Chambers of Commerce (TAMACC), along with being an entrepreneur, speaker, trainer, and podcaster. He was the past President of the United States Hispanic Chamber of Commerce. J.R. Gonzales is a veteran business leader in the Latino community. A nationally recognized communications consultant, marketing guru, leadership trainer, political strategist, public speaker and long-time community activist, Gonzales founded an advertising and public relations firm on his kitchen table in Austin, Texas, at the age of 26. A little more than a year later, it grossed a half a million dollars. For the last 20 years, Gonzales has been in leadership positions the Texas Association of Mexican American Chambers of Commerce, where he uses his extensive experience and knowledge from running local, regional and national organizations to foster leadership programs and provide resources to the Hispanic firms and entrepreneurs. As former Chairman of the Board and president of the United States Hispanic Chamber of Commerce, Gonzales – who also chairs TAMACC's education foundation – has served as a training instructor and facilitator for many organizations and corporations around the world. He has also provided media training to many influential Hispanics, from elected officials to CEOs, and has become a well-known international public speaker with multiple engagements in Mexico, Canada and China. But he's not just a thought leader on business and marketing. A promoter of Latino arts, Gonzales served on the board of directors of the Mexic-Arte Museum and produced Mariachi concerts at Austin's historic Paramount Theater.Among the many organizations he has been affiliated with at both the national and regional levels is the American Heart Association, where he was the first chair of the Hispanic Outreach Task Force. His efforts in Texas resulted in some of the first publishing of materials in Spanish for AHA, efforts that are now being duplicated in other states and on the national level.Gonzales is not only a pioneer of the Hispanic business world, but he is also a fierce advocate for his people. His experiences and his passion are what makes him the perfect host for the Latino Business Report.

First Due Entrepreneurs
Jose Bolaños - Unbreakable

First Due Entrepreneurs

Play Episode Listen Later Sep 21, 2022 39:15


From time to time, we will have special guests on the show that are not first responders but have a very valuable message to share. On today's episode we are talking to Jose Bolaños. Jose is the Leadership Director at Hite Digital, Host of the Noble Warriors Podcast, and an entrepreneur himself. Jose brings a wealth of knowledge and talks about VUCA, managing complexity, and how that pertains to first responders. He also talks about his program - Unbreakable. Don't forget to check out his podcast Noble Warriors for more tips! Warrior Up!

Business Growth On Purpose
The New Rules of Digital Marketing with TJ Murphy || Ep 180

Business Growth On Purpose

Play Episode Listen Later Sep 14, 2022 25:02


"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners connect with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we will talk about what's changed in the world of digital marketing. We will discuss things you should be thinking about if you're looking to leverage digital marketing to create more opportunities. TJ Murphy resides in beautiful Bend, Oregon, and is the owner of Hite Digital, where he and his team focus on serving businesses and empowering talented people. Hite provides web design, branding, and digital marketing services to businesses in every industry, empowering their growth through ROI-driven campaigns and strategies. After listening to today's episode, visit TJ's website to schedule a complete digital audit of your current marketing efforts.

Beyond The Story with Sebastian Rusk
How To Start A Digital Marketing Agency - Adam McChesney - Hite Digital

Beyond The Story with Sebastian Rusk

Play Episode Listen Later Sep 7, 2022 15:45


Based in St. Louis, MO, Hite Digital St. Louis is led by their owner-partner Adam McChesney. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis.More Info: https://www.hitedigital.com/st-louis/

The EntreLeadership Podcast
The Leadership Habits That Sabotage Your Success with Dr. Marshall Goldsmith

The EntreLeadership Podcast

Play Episode Listen Later Sep 5, 2022 39:43


Join us as our host, George Kamel, talks to Dr. Marshall Goldsmith. As an executive leadership coach with nearly 40 years of hands-on experience, he's been recognized as the world's most influential leadership thinker. Marshall is also a bestselling author and pioneered 360-degree feedback as a leadership development tool. He shares some habits that hold leaders back and gives insight on how to combat them so you can lead your teams well and achieve success. Later in the episode, George chats with Daniel Ramsey—the executive vice president of EntreLeadership. Daniel walks through some lessons he learned on his own leadership journey. You'll learn: • The biggest problems for successful leaders  • The two ways leaders self-sabotage  • The worst mistake successful people make  • The biggest barrier to leadership success Sign up for The EntreLeadership Podcast takeaways—a weekly email where you'll get three tangible takeaways and a tactical action step related to each episode: https://bit.ly/podcast-takeaways Support our sponsors: • Hite Digital: https://bit.ly/HiteDigital • Kyro Digital: https://bit.ly/KyroDigital • NetSuite: https://bit.ly/NetSuiteEntre • Trainual: https://bit.ly/TrainualEntre Links mentioned in the episode: • The EntreLeadership Podcast: https://bit.ly/TheEntreLeadershipPodcast • What Got You Here Won't Get You There by Dr. Marshall Goldsmith and Mark Reiter: https://amzn.to/3wxzkNj • The Earned Life by Dr. Marshall Goldsmith and Mark Reiter: https://amzn.to/3PJLfhK • Extreme Ownership by Jocko Willink and Leif Babin: https://amzn.to/3AMEzuU • Our recent episode with Jocko Willink: https://apple.co/3dXueDj • Sign up for your 30-day free trial of EntreLeadership Elite: https://bit.ly/3QQ0E1l Learn more about EntreLeadership Events: • EntreLeadership Master Series: https://bit.ly/EntreLeadershipMasterSeries • EntreLeadership Summit: https://bit.ly/EntreLeadershipSummit Learn more about EntreLeadership Coaching: • Elite: https://bit.ly/3tI2fN8 • Advisory Groups: https://bit.ly/EntreLeadershipAdvisoryGroups • Executive Coaching: https://bit.ly/EntreLeadershipExecutiveCoaching • Workshops: https://bit.ly/EntreLeadershipWorkshops Listen to all the Ramsey Network podcasts anytime, anywhere in our app. Download the Ramsey Network app: https://apple.co/3eN8jNq

Entrebrewer
Ep #27: Beacon: The Next Generation of Video Conferencing w/Angel Munoz

Entrebrewer

Play Episode Play 60 sec Highlight Listen Later Sep 1, 2022 40:08


Today we have another great episode lined up for you. I was able to get connected with this guest via Hite Digital, and I'm sure glad that I did. In having multiple conversations, I realized that we had a lot in common both in business, and in life. It was a no-brainer for me to get him on the podcast. Today's guest is Angel Munoz. He and his team have launched a game-changing video conferencing platform called Beacon, that offers features and security like nothing else on the market. In this episode we used Beacon and I'm here to tell you, that it blew me away. Their tagline “when real matters” hits home, and I encourage you not only to check on the platform but also watch this podcast via our YouTube channel.Angel has an incredible story, and has accomplished many things during his entrepreneurial journey. We discuss how he has built some amazing companies and platforms with the help from close friends. Throughout the episode we discuss some challenges and lessons that he has learned along the way, that are sure to help you in your journey. Angel Munoz is Founder, President and Chief Executive Officer of Mass Luminosity® a global development and experiential technology company.On January 29, 2014, he launched GTribe® a social media community focused primarily on PC gamers and tech enthusiasts. Angel Munoz is GTribe's Founder and President.On July 8, 2021, he launched Beacon® a next-generation secure video communication platform. Angel Munoz is Beacon's Founder and President.On May 25, 2022, he announced BEAM™ a next-generation streaming platform that will combine some of the best features of Twitch with some of the best features of Discord. Angel is BEAM's founder.

Influential Entrepreneurs with Mike Saunders, MBA
Interview with Jake Zufelt, Owner of Hite Digital, Eugene

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Aug 24, 2022 27:42


Hite Digital Eugene, OR, is led by collaboration master, Jake Zufelt. After spending 10 years as a pastor and working with non-profit organizations, Jake started a marketing agency to help business owners find freedom inside and outside of their businesses. After helping more than 75 businesses in a span of 18 months, Jake began looking for partners with like-minded values (honesty, transparency, relationship) in the digital marketing space, and his path intersected with Hite Digital.By combining resources and experience, Hite Digital Eugene is able to help MORE businesses clarify their message, choose their marketing methods, create their materials, and control their momentum by working together!Learn more: https://www.hitedigital.com/eugene/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-jake-zufelt-owner-of-hite-digital-eugene

Business Innovators Radio
Interview with Jake Zufelt, Owner of Hite Digital, Eugene

Business Innovators Radio

Play Episode Listen Later Aug 24, 2022 27:42


Hite Digital Eugene, OR, is led by collaboration master, Jake Zufelt. After spending 10 years as a pastor and working with non-profit organizations, Jake started a marketing agency to help business owners find freedom inside and outside of their businesses. After helping more than 75 businesses in a span of 18 months, Jake began looking for partners with like-minded values (honesty, transparency, relationship) in the digital marketing space, and his path intersected with Hite Digital.By combining resources and experience, Hite Digital Eugene is able to help MORE businesses clarify their message, choose their marketing methods, create their materials, and control their momentum by working together!Learn more: https://www.hitedigital.com/eugene/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-jake-zufelt-owner-of-hite-digital-eugene

Sales Maven
How To Use Your Business To Be A Source Of Change

Sales Maven

Play Episode Listen Later Aug 1, 2022 49:16


You hold your own reason to support and empower communities you feel connected with. Is it your hometown? Is it the school of that teacher who believed in you? Is it a cause that impacted someone you love? Whichever it may be for you, the commitment is similar. You plan to be a strength to the people, places, and stories that sparked something within you. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to use your business to be a source of change in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Karen Hite is Co-Owner of Hite Digital and Operations Director at Master Hackers. Her commitment is to help established business owners find clarity so they can focus on revenue generating activities and their pursuit of a fulfilling balanced life. She and her husband started their digital marketing agency which is one of the first (if not the only) Franchise Model Digital Marketing Agency with now 19 franchise locations in the US and over 170 employees. Their mission is to generate 1,000 jobs in Nicaragua through their agency, inner circle and various businesses. In today's episode, Nikki and Karen discuss how to have a mindset of purpose so you can be a source of change in a community you'd like to support. Based on franchise experience, Karen gives her personal insights to rallying a super connected team bringing opportunities to the community step by step. She recalls how her journey between Nicaragua and the US influenced her drive to change lives. Karen explores how to create a sense of stability in a team culture, tips to understand what motivates your team, and methods for funneling resources all the way to team members' families. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [02:30] - Karen Hite talks about what it's like to move to a different country. What did she learn? [04:55] - Trust is a major factor in a franchise brand. [06:58] - What is “Master Hackers”? [09:18] - How did Nikki and Karen connect?  [11:48] - Karen talks about building a common purpose and mindset. [14:06] - “I'm in the ice.” [16:06] - The world has its ups and downs, but Karen's team tries to create a sense of stability in their community. [18:24] - Leaders can support their team culture by understanding what motivates their team members. [20:51] - Karen aims to be a resource for others like someone was a resource for her years prior. [22:43] - Nikki appreciates the care Karen places into her community in Nicaragua. [24:32] - Gratitude comes first. [27:05] - One of Karen's goals is to empower more women. [29:09] - The evidence of achieving goals connects to a company's values. What are Karen's thoughts on building impact? [32:01] - How can you continue to expand your efforts towards your goals? [33:54] - Will Nikki make another appearance at one of Karen's events? [36:48] - You need to question if certain activities are worth it when you look at your goals and life overall. [39:16] - When you explore the edge of your limits, you might surprise yourself. [41:48] - Karen says she is super funny when she speaks Spanish, and that she is actually an introvert. [43:26] - What comical prank did Karen pull as an ice breaker for an event? [46:22] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Karen: Karen Hite Facebook | Instagram | LinkedIn | Twitter  

Hands-Off CEO
Building an Agency with a Purpose with Karen Hite

Hands-Off CEO

Play Episode Listen Later Jul 14, 2022 27:43


Committing to a bigger purpose than profit is a surefire way to build a strong company; one that can withstand even a pandemic. Mandi's guest in this episode of Hands-Off CEO is Karen Hite, Director of Operations at Digital Agency Hacker and co-founder of Hite Digital. Karen will explore why having a grand vision, passion and purpose leads to long-term success. You'll hear Mandi and Karen talk about: Karen had a big vision of supporting people in her home country and generating over 1000 jobs through her agency. This is one reason why her company has been so successful. “We focus everything back to what our infinite purpose is… [generating] these little islands of happiness, and [creating] the best possible job to have and a culture that empowers people.” [1:42] You will always have an obstacle to face, and if you don't know what you're doing, anything can throw you off. Having a clear vision paves the path forward for your business. [5:44] The pandemic brought lots of companies to their knees, forcing them to cut salaries and layoff employees. Hite Digital's exceptional foundation allowed them to escape this fate. It was a hectic time, but they all stayed sane because they understood and trusted in the commitment of the leaders. [10:08] Your legacy isn't found in your wealth, but in the impact you make. What you do with the opportunities you are given will outlast you and leave your footprint behind. [18:25] Learn from other people's failures and share yours; this is one of the best ways to grow. Take lessons from the proven processes that other people have developed over decades of trial and error. [23:40] Resources Karen Hite on LinkedIn Master Hackers Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

Marketing with Russ... aka #RussSelfie
Marketing with Russ... aka #RussSelfie with Jake Zufelt - Ep. 217

Marketing with Russ... aka #RussSelfie

Play Episode Listen Later Jun 21, 2022 35:25


This Thursday, we welcome a Digital Marketing and Social Media advertising expert for the second time around, only on Marketing with Russ…aka #RussSelfie, Ep. 217 16th June, 8am PDT Featuring Jake Zufelt Jake is Owner/Partner of Hite Digital and Founder of Weldwood Marketing LLC from Oregon. He is skilled in Customer Relationship Management (CRM), Digital Marketing, and Social Media Advertising, and is a strong business development professional. Watch on: LinkedIn: https://lnkd.in/e7fF7-Nn Facebook: https://lnkd.in/eSCYcD_Q YouTube: https://lnkd.in/eN9k6JJ3 Connect with Jake: LinkedIn: https://lnkd.in/gYhGK8dP Website: hitedigital.com/eugene/ Connect with Russ: Website: www.russhedge.com Or schedule on calendar: www.russhedge.com/contact Befuddled? Live the Life You Choose! – available on Amazon #digitalmarketing #socialmedia #advertising #CRM #connection #marketing #InspirationSpecialist

Decision Point
Service in the Sell with Jeff Zelaya

Decision Point

Play Episode Listen Later Jun 10, 2022 35:58


Serving, growing, and empowering people are three tenets Jeff Zelaya holds close. From his time as a Sales Consultant until now as the VP of Franchise Development at Hite Digital, Jeff focuses on his impact on his clients more than the bottom line.  This service first focus has allowed Jeff to empower clients everyday, and not have to worry about the bottom lines. Join Brad, as Jeff explains how he's found success along his journey, and how he continues to help and empower new people everyday!

Entrebrewer
Ep #15: Being Your Authentic Self In Everything You Do w/Brad Akers

Entrebrewer

Play Episode Play 60 sec Highlight Listen Later Jun 9, 2022 33:02


You're in for a treat with today's episode. Adam is joined by fellow Hite Franchisee, and a great friend, Brad Akers. He is the Owner/Partner of Hite Digital Houston and Brad Grows Businesses. Brad is one of the nicest guys you will ever meet, and he's growing his digital marketing agency at a massive rate. I'm excited for you to hear Brad's journey, and continue to follow all that he's working on for the future. Roofing supply salesman turned marketer. Brad went from working in SRS distribution selling 6 million a year and helping some of his clients with their marketing to opening up his own firm which later merged with Hite Digital. He has sold roofing material, sold roofs, and been a partner in a roofing company before settling as a marketing consultant for the industry. 

Entrebrewer
Ep #14: Becoming Unbreakable and VUCA Trained w/Jose Bolanos

Entrebrewer

Play Episode Play 58 sec Highlight Listen Later Jun 2, 2022 41:16


Adam's mindset and life coach, Jose Bolanos joins the Entrebrewer Podcast today. He is also the VP of Leadership Development at Hite Digital. Adam & Jose have been working together for over a year, and it has dramatically changed his life. Jose has an incredible way of connecting with, and coaching entrepreneurs to live a life that's backed by a commitment. This commitment is your why for everything that you do, both in business and your personal life. In this episode, Jose discusses his Unbreakable challenge that includes an ice bath, along with the philosophy behind “VUCA”. Jose Bolanos Bio:“If you want to help others facilitate their lives, first learn what it means to facilitate your own.”This is what my mentor told me when I told him I wanted to dedicate my life to helping others live their best lives. 20 years later and I'm still learning what it means to facilitate my own life. Today I understand it's a lifelong process. From my mentor I also learned about transformation. He taught me that transformation is not changing who you are, it's becoming more of who you were designed to be. But this only happens through self-understanding and fearlessness.Taking his advice to heart I started investing time and resources fearlessly into my own personal development, exposing myself to a variety of disciplines, principals, methods and tools. I applied these in my life and started developing my own unique understanding of personal development, leadership and transformation. My own life had become the laboratory.Determined to learn how to best serve others I decided to train formally and rigorously as a coach. I started training under another amazing mentor in a unique coaching methodology, Presence Based Coaching. The basic premise in PBC is that presence is the key competency to navigating the complexities we face in our personal and professional lives. I am convinced this is true.With time It became clear to me that my purpose is to be a source of presence, strength and transformation for others.As a coach I have worked with business leaders, entrepreneurs and activists. The world is in dire need of strong, stable and impactful leaders. Though I always tell my clients “You are not my client. Those that surround you are my clients. Your spouse, kids, workers, community… those are my clients”.I also became fascinated with complexity management. I came to understand that managing life is a complex challenge in itself and we all need to build our capacity to manage it effectively. This has become a big piece of my work, helping my clients make sense of complexity so they could take better and more skillful actions.I also came to understand that complexity management is philosophical (mindset), physiological and spiritual. Based on that premise I combined other disciplines into my work such as mindfulness, breathwork, somatic intelligence, stoic philosophy and interpersonal neurobiology. I've managed to synthesize these different approaches into my own unique approach to personal and leadership development.Today I have 20 years of experience working with hundreds of organizations, and thousands of business leaders, entrepreneurs and activists, in over 13 countries, helping them build their capacity to thrive in complexity.

Marketing with Russ... aka #RussSelfie
Marketing with Russ... aka #RussSelfie with Jake Zufelt - Ep. 198

Marketing with Russ... aka #RussSelfie

Play Episode Listen Later Apr 12, 2022 36:04


This coming Monday is gonna be awesome as we dive into today's Digital Marketing and Social Media advertising, on Marketing with Russ…aka #RussSelfie, Ep. 198, 11th April, 8am PDT Featuring Jake Zufelt, everybody!!! Jake is the Owner/Partner of Hite Digital and the Founder of Weldwood Marketing LLC from Oregon, skilled in Customer Relationship Management (CRM), Digital Marketing, and Social Media Advertising, and has strong business development professional. Watch on: LinkedIn: https://lnkd.in/g-UKjkUe Facebook: https://lnkd.in/g6cJeBxj YouTube: https://lnkd.in/gBSqeArv Connect with Jake: LinkedIn: https://lnkd.in/gYhGK8dP Website: hitedigital.com/eugene/ Connect with Russ: Website: www.russhedge.com Or schedule on calendar: www.russhedge.com/contact Befuddled? Live the Life You Choose! – available on Amazon #digitalmarketing #socialmedia #advertising #CRM #connection #marketing #InspirationSpecialist

Entrebrewer
Ep #3: Disrupting the Digital Marketing World Through Commitment and People with JC Hite

Entrebrewer

Play Episode Play 45 sec Highlight Listen Later Mar 17, 2022 29:10


JC Hite is the CEO and Founder of Hite Digital. Hite went from being a whitelabel fulfillment company for marketing agencies to transitioning to a franchise model that is changing the industry. His commitment is to be a leader worthy of leading a 1000 people, and in doing so, he will literally change the landscape of Nicaragua. JC and his team have created a culture where the focus is on family and faith, while growing people and delivering excellence results for clients.JC Bio: JC Hite is the founder and CEO of Hite Digital International, one of the fastest-growing agencies in the US. With a passion for business and people, Hite has not only scaled to 16 offices in the US and LATAM, but also created a disruptive model that enables faster and more efficient growth for agencies through franchising.  JC Hite holds a BS in Business from Harding University. A consummate entrepreneur, he worked in finances, developed a language learning app, and worked for one of the largest PPC agencies in the US before leaving to found Hite Digital. He contributes to several online publications, including Forbes and Entrepreneur and runs an online agency community called the Digital Agency Hacker. JC spends his time between Nicaragua and Arkansas along with his wife and two children.

The Leaders of Aviation
Ep 11: Adam McChesney: Part Owner of Hite Digital; Entrepreneur

The Leaders of Aviation

Play Episode Listen Later Mar 15, 2022 39:24


Today's show is all about business with guest Adam McChesney, part owner of Hite Digital. Halfway through a 4-year program for sports management, Adam felt himself being pulled in a different direction. Over the next 2 years he put in the work to earn 4 majors in marketing, business management, and HR.  Working for a marketing agency with a great mentor, Adam realized he didn't want to work for someone else anymore. So he quit and tried to start a business. After 6 months of hearing ‘no', Adam opted for a corporate job in medical device sales.  Moving his way up the ladder, Adam was still interested in working for himself.  That's when an ad about how to build digital real estate caught his eye.  Adam was ready to take  the leap, in the middle of a pandemic, to start his own digital marketing business. Learning to systemize and put processes in place so that he could hand the work off to someone else was a game changer for Adam. They now have 19 locations. What You'll Learn: Why and how you should invest in yourself. How to connect to your target audience. How Hite Digital has grown to 19 locations. How to leverage your data. Favorite Quote: “Really starting to finally build the business, and not just a job.” -Adam McChesney

Leadership With Heart
197: Leaders with Heart Have a Commitment Worth Fighting For 

Leadership With Heart

Play Episode Listen Later Nov 30, 2021 36:34


In this episode, Heather interviews JC Hite, the founder, and CEO of Hite International. Hite International is a holding company focused on marketing & communications worldwide, and Hite Digital is a fast-growing digital marketing agency in the U.S. JC believes that his success is found in 3 core pillars: Truly caring about people, knowing how to balance work, family & faith, and having a commitment worth fighting for. Their sole purpose was to create stability in Latin America. Take a listen.

The Marketing Agency Leadership Podcast
Franchise: Focus, Scale, and BOOM!

The Marketing Agency Leadership Podcast

Play Episode Listen Later Nov 11, 2021 30:31


Adam McChesney, Owner, and Partner at St. Louis, Missouri franchise of Hite Digital, a service digital marketing agency with 15 locations. Adam's agency provides logo design, branding services, website design, search engine optimization, paid advertising, and recently launched Hite CRM, a technology-based software based on GoHighLevel's white-labeled CRM.  The goal? “To create an ecosystem that . . . helps us generate more business for them, . . . turn(s) those leads into customers, and then turn(s) those customers into walking billboards for our clients.” He wants to “turn a client's business into “a scalable model” that helps them reach their goals and helps them get more out of what they put in.” Adam says over 75% of his clients are in a home-service or contracting-type industry. Before Hite, Adam sold medical devices for around five years. When Covid hit, he decided he wanted to get into marketing. His background in prospecting, sales, and growing business gave him the skills he needed to get clients. He studied up on website building, ranking, and paid ad production so he could do the work.  He started his agency in July of 2020 and grew it “from basically nothing up to 30 or 40 clients,” but then came the problems. A lot of issues – fulfillment, account management, and scaling – were breaking the agency and its business. Adam started looking for ways to outsource. After he became “official” with Hite in June of this year, he doubled his agency's monthly revenue in 90 days . . . jumping from $30K to $60k a month. Hite Digital at the corporate level handles processes, systems, fulfillment, and some of the prospecting and administration services, leaving Adam with the time and energy to focus on prospecting, selling, growing, and scaling his business. Daily franchise calls with other franchise owners cover different business topics – each week starts with sales, then progresses through mindset, general operations, product, and on Friday, family-oriented personal sharing – providing a rich source of franchise “lessons learned,” but, more importantly, supportive relationships. The franchise has allowed him to leverage the resources and abilities of about 150 full-time team members and 15 distinct locations, and do work at a scale that a small, independent agency could not. Adam feels the franchise certifications, high-profile sponsorships, and publicity have increased his “validity” . . . he no longer has to sell himself as an individual product. With Hite corporate providing the processes and systems (“Sales are not going to outperform and out-scale bad processes and systems,” Adam warns), he now has the time to be “hyper-focused on what's going to take this agency and continue to grow.” He then concludes, “The things that are happening behind the scenes – strategy, everything like that – have continued to stay the same One key to finding quality clients? Adam is in a number of mastermind groups where he meets with business owners from all over the country on a regular basis. Many of the people in his mastermind groups are his clients or become his clients . . . and those people refer new clients to him, as well. Adam feels personal branding contributes to his ability to get and retain clients, because people know, like, and trust him based on the relationship created before they even consider a partnership. Adam is available on Instagram: @adamlmcchesney or on his agency's website at: hitedigital.com/st-louis Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Adam McChesney, Owner and Partner at Hite Digital St. Louis, obviously in St. Louis, Missouri. Welcome to the podcast, Adam. ADAM: Yeah, Rob. Thanks for having me on. Super excited to be here today. Appreciate you having me here today. ROB: Excellent to have you on the podcast. Why don't you start off by telling us about Hite Digital St. Louis? Tell us what you all are doing, what's exciting there, what clients seek out. ADAM: Yeah, absolutely. Hite Digital St. Louis is a franchise operation of Hite Digital. Hite Digital has 15 locations as of this recording today, and I'm lucky enough to be the owner/partner here in St. Louis, Missouri. We're a full-service digital marketing agency. We do everything from logo and branding, website design, search engine optimization, paid advertising, and we've recently launched our own CRM as well. We do things a little bit differently over at Hite. Some really cool things that we have in the works. But we are a franchise model, so we leverage the resources and the abilities of about 150 full-time team members and 15 different locations. It has allowed us to do a lot of things at scale that, if you were basically your own little hyper-agency like I was before merging with Hite, you just couldn't do. Some really exciting things we have going on. ROB: It's a really interesting model, and I think it's one we really haven't encountered before on this podcast. How did you become aware of Hite, and how did you get drawn in? I'm sure that's a process; I'm sure there's some aspirations of what you can build on your own, what you can build together. It's probably a journey. ADAM: Absolutely. It's definitely been a journey. I've been an agency owner full-time now since July of 2020. Quick backstory on me: I was in the medical device sales field for about five years. Worked my way up through multiple companies and was pretty successful, but right as COVID was going on, I realized I didn't know if this was necessarily for me. I'd always wanted to take marketing full-time to see what I could do, helping local businesses – especially during such a unique time that we were seeing with the pandemic. So, in July of 2020, I left. My background, my strengths are really in prospecting and sales and growing business, so I never really had any issues finding people that were interested in allowing me to do their marketing and advertising. And then I was taught through courses and programs and a lot of self-teaching how to build a website, rank a website, do all the paid ads. So, I could sell and then I could also do it, which was nice, but it also brought its own set of problems for fulfillment and account management and scaling. As I took my agency from basically nothing up to 30 or 40 clients, I had a lot of issues that were breaking the agency and the business as a whole. I started looking into ways to outsource. Hite Digital was one of those ways that I was looking. Hite Digital in the past had been a white label fulfillment company for agencies that obviously didn't want to do the work internally. So, transitioning over to this franchise model – I had heard about it; never heard anything like it. I thought, “Wow, this is way too good to be true.” They handle the processes and the systems, they handle the fulfillment, they handle some prospecting and admin stuff. For me, it was a perfect storm where I was at in my agency to be able to continue and focus on what I wanted to do, which is prospect and sell and grow a business. ROB: It's really fascinating. It sounds like the whole delivery aspect of the business is something you don't really have to worry about on a day-to-day basis. ADAM: That's correct. ROB: But then with that also comes – you still do have to sell something that is aligned to what Hite can deliver as an organization. How do you think about the alignment between what you're selling and what's being delivered? ADAM: Luckily, I had a taste of what Hite was able to do before I came on as a franchise. I knew a couple other people that were already franchisees of Hite, I had seen it from a white label standpoint, and most of what I'm selling today was also what I had previously sold and also done myself. So, for me, it wasn't much of a transition. The biggest transition for me was to get out of a lot of the mundane tasks of the day to day. So, managing the accounts, managing the projects, building a website myself – all the things that in theory were good for me in the beginning to get access to knowing how to do it and be able to better sell what I was selling, but it got me very focused on the things that weren't going to grow and scale a business. ROB: What kind of territory do you have, then? Is it St. Louis in fact, and someone else might come in and do Kansas City or Nashville? You've got about 100 miles? What's your range? ADAM: Basically, right now I'm the only one in Missouri. I can't remember the specifics on the range. I want to say it's about 120 miles that I can remember. For example, in the state of Texas we have four franchisees down there. We don't really necessarily have a boundary of where we can do business, being digital marketing. There's not any caps on anything like that. But I want to say it's about 120 miles in terms of where another franchise would be opening. ROB: Got it. It reminds me – the NBA operates kind of like that too, and they seem to be doing all right for everyone there. [laughs] When it comes to prospecting, you almost get to go out and prospect a bit more unencumbered with the day to day of the operations, which is fascinating. Quite often in the medical sales field, it's I think a little bit similar. How do you think about which kinds of clients you're working with locally? ADAM: Where I really got my start was online networking. I'm in a variety of different masterminds where likeminded people are coming together. I'm meeting business owners all the time, and whether I'm working with people within those masterminds as clients of mine or they're referring people to me, most of my clients were all over the country. This has now given me an aspect to start doing some cool things locally in terms of networking, getting my name out there from a standpoint that actually means something. When I am the product, the service, and everything, and I'm telling people, “Hey, this is what I've got,” no one really understands that. Now I can send them over to Hite Digital, show them all the team members that we have, all the certifications, all the sponsorships, all the stuff that has been written about Hite Digital throughout the publications. It has a lot more validity. So, I'm more proud to be able to go and show that and do that, and it's given me access and more time to be able to do it. Personal branding is such a big aspect of where I've been able to get clients, keep clients and retain clients, because people know, like, and trust me based on the relationship that we've already created before even coming into a partnership together. ROB: Where does that lead you? Are there particular verticals or sizes of companies? Is there a typical client right now in St. Louis for you? ADAM: Most of the clients I have are in the home service or contracting space. That's really where I got my start and where I'm heavily involved from a client standpoint. But transitioning over to Hite, we've been able to work with clients of all shapes and sizes and a variety of different industries. Even started getting into the ecommerce space, which I had never been into before. There's really not a cap, but if I had to say, majority of my clients, 75% and above right now are all in a home service or contracting type industry. ROB: Got it. That certainly makes sense from a services perspective, whether you're talking about SEO, whether you're talking about paid search. All of those kinds of things, you need a certain kind of website; you need to be distributed certain places. You can definitely see how there's a lot of them, and you're prospecting probably looks a little bit similar on that side too, going to the medical. There's lists of these people. You can find them, you can build trust with them, and keep on going. Does that transfer? ADAM: Exactly. That absolutely does. ROB: You mentioned the CRM product, then. Is that a Hite central offering? What does that look like? ADAM: Yes. We partnered with GoHighLevel to create a technology-based software of their white label CRM. It's called Hite CRM. We launched it probably about two months ago right now. We've started to have some people adopt it. But essentially, we want to create an ecosystem that not only helps us generate more business for them, but able to obviously turn those leads into customers, and then turn those customers into walking billboards for our clients. The strategic part about what we do isn't just getting them more lead flow or more calls; it's how we turn your business into a scalable model that helps you reach your goals and helps you get out more of what you put in. ROB: That part makes sense. I do wonder – and this is always a little bit of a tricky art between that transition from sales to delivery in terms of relationship. You mentioned relationship, you mentioned retention. How do you think about the ownership of the relationship when a client goes from sales in your office to delivery, which is across the world, and certainly has to be at a level of quality – but it seems like the boundary of who owns the account is a little bit trickier than maybe if you had everything in-house. ADAM: Absolutely. Technically, we still obviously have it in-house. My account managers that I have are full-time. They just work with my clients. We have created the relationship and created that on a very high level. People obviously do business with me because they know, like, and trust me, and then I transition to not necessarily completely step away from the account, but “Hey, here is Kevin or Moe that's going to be able to take care of you on a daily basis.” The problem in agencies, as you grow and scale, and the issue I was having, is I was lucky if I was able to hop on a call with a client that was paying me a good amount of money once per month. In that, I wanted to make sure that the customer service was to a tier above where I had it and that we were still getting the results, that we were getting the correct reporting, that we were building efficiencies around how we do things for our clients. The aspect of the touching of each account and to the effectiveness we've been able to do it has completely gone through the roof in the transition. Obviously, that comes with me stepping back and delegating and putting processes and systems in place so I'm not the face of the day-to-day communication. But at the end of the day, the things that are happening behind the scenes – strategy, everything like that – has continued to stay the same. ROB: What does it look like? What's maybe the most extreme example of what it looks like to scale a city as a Hite franchisee? What's the limit? There's almost an unlimited amount of business. ADAM: Yeah, there's unlimited amount of business. Ideally, I think in the future we create physical offices, we have all these different things. Being able to work remote and pretty much anywhere in the world, I think there's a ton of opportunity just with one location. Just to give you an idea, I came into Hite officially June of this year, and by stepping away from the account management, by stepping away from the fulfillment and the admin tasks, I've been able to double my agency in 90 days. We went from about $30k a month to over $60k a month. And really all that is attributed to me being able to step away and not have to worry about “When's this project going to be due?” or “How am I going to figure out how to get all of these reports out to these clients and then hop on calls with them, and then hopefully for 30 minutes to an hour a day focus on my personal brand and also prospecting?” Those things tend to go in the backseat when you have to figure out the projects and the account management. For me, I've been able to be very hyper-focused on what's going to take this agency and continue to grow. ROB: A lot less fires to fight, for sure. A flipside of that, I would think, is maybe having fewer people around you when it comes to having a table of different opinions to help challenge the business, to move it forward, to think of what's next. How do you think about finding peer support and things to drive you forward in that way? ADAM: Luckily, the support system with the franchise model at Hite is absolutely phenomenal. We have a daily franchise call. Each day of the week is a particular sector or topic of the business. Today was sales, getting the week started off right. Tomorrow is mindset. Then we have general operations, product, and then family-oriented personalized stuff. So, we talk together on a consistent basis, even though we are completely on opposite ends of the country or the world or wherever we're talking. I think by having all of this communication and collaboration in the last 90 days, what's also taken me is I'm finding new ways to put different twists on my business based off of what all these agency owners are doing, because we're all in it together. If someone is finding success in a certain area, we're going to share it with the team because we want to grow and scale at its height. If you were to just have a daily call with 15 agency owners, I don't know how many people are going to start sharing their secrets every single day of the week to help you grow. You might get one or two things. But we're able to do this thing at scale and really help a ton of clients, a ton of people, and do it on a consistent basis. So that's been a really cool part. ROB: Right. From a geography perspective, there's no competition. You can be fully transparent. Someone can tell you exactly one account they're having a hard time with, they're weak, they're dying, the client's at risk, and you can't go steal that client. There's nothing you can do. That's their client, and they need the help to succeed, and you can learn from it. ADAM: Yeah, it's been phenomenal. To also give you an idea, we have one of our owner/partners who's in Nashville, and he's a real estate investor himself. He got into the space for being a real estate investor, to try to grow and scale his wholesaling company. He's jumped on calls with me to talk real estate with potential clients that he's never going to see anything from. No one's ever going to take time out of their day to do that if you're not a part of something like we have going on at Hite. ROB: One thing that seems like it would be tricky – and I'm sure they've solved it – how do you handle the question of product offerings and pricing? Because it seems like there's a lot of room for transparency there. There's a lot of room for you to try to mark up a service 10 times the rack rate. There's room for Hite to mark up a service 10% and tell you to just deal with it. How does that balance work from the pricing as it flows through to a client? ADAM: We have our fulfillment costs of what we pay per project or per service offering, what have you, and then we have “Hey, here's what we recommend selling it for.” You can sell it for what you want. If you want to package something together, if you want to offer X, Y, and Z free for 90 days or at a percentage off, you have the complete ability to do that. Clients are never really getting access to what our cost is on anything, so you then can go and say, “Hey, here's what I want to do in my business to be able to get to XYZ goal, and I'm going to reverse-engineer back knowing your costs.” So yeah, we haven't had any issues with it thus far. ROB: It's an interesting thing. It also allows you to be entrepreneurial because you can assess the market conditions locally, the competitive situation. It all makes sense. It still feels like selling, sounds like. ADAM: Yeah, it does. The huge thing for us is we've been able to get access to opportunities that we would've never gotten access to if we were just our little agency here in St. Louis. We were the VIP sponsor out at Traffic & Conversion. We got a ton of exposure there. We're a sponsor on Dave Ramsey's podcast. There's a lot of things you can now do when you have 15 locations that are all pooling things together. We have an opportunity generation department that helps out with our prospecting and even sets appointments for us. There's a lot of really cool things you're able to do when doing it at scale. ROB: Absolutely. That did ring a bell, actually. I have listened on the EntreLeadership Podcast. I have heard Hite Digital. It did ring a bell, and part of me wondered how much that sponsorship cost. I don't expect you to know that, but… [laughs] ADAM: I don't know it. [laughs] ROB: It's probably something you wouldn't do on your own. ADAM: Yes, exactly. ROB: Very good. Adam, you've done your own agency, you've chopped the delivery part off now and freed yourself to focus on some strengths; what are some lessons you've learned on your journey leading the agency that you might go back and tell yourself if you could rewind the clock and try to play Back to the Future and tell yourself what you ought to have known? ADAM: There's a variety of different things. It's only been 15 months of doing this full-time, and I've had a lot of success, but I've made a lot of mistakes, so the list could be very long. But I think the biggest thing for me, being a sales rep in my past, is sales are not going to outperform and out-scale bad processes and systems. When I first started running this full-time, I leave medical device, I leave a very lucrative industry, benefits, security, all those different things, and the shiny object is “Just go get sales. Take whatever product or service you can get in here and start selling it. Get people in the door.” Which was fine to an extent, but then my weakness – and why it's been such a great transition into Hite – is the processes and the systems. It's the organization. It's the fulfillment aspect. Trying to outsell bad processes and systems is never going to be the answer, and I think so many agency owners experience those problems where they're just focused on the shiny object, which is that next deal or that next month's worth of retainers, when not focusing on a process or system could set you back next month, 90 days, 6 months from now, and keep you from scaling to grow your business.  ROB: Sure. A lot of the processes are handled for you. How do you think about the processes that are not handled for you? How do you think about keeping consistency? Is there a playbook you're pulling from Hite? Is there a playbook you're writing yourself? How do you keep those account managers locked and loaded? How do you think about the next zero on the size of the business? ADAM: There's definitely a playbook and framework from Hite, but with how we do our business – to give you an idea, not everyone is going to have an account manager based on where they're at in their franchise. I happen to have two of them due to the size of our franchise. There's different dynamics that are coming in. I'm doing things a little bit differently than someone else is doing them based on our comfortability and based on where we're at with our clients and what projects we have going on. I'm managing it and learning new things each day, because I've really never managed people in a full-time aspect, especially in the account manager role, and I've also never been just an account manager. So, there's a variety of different factors that are going on. The next level in my agency is to bring in an integrator type person with digital marketing experience that really knows how to grow and scale an account management team, eventually a sales team. That way, I can really focus on what I'm doing best, which is at the top, strategizing, growing, and scaling the franchise itself, and not in the day to day still when it comes to managing people and the operations aspect. ROB: That lets you focus also on bringing in a very interesting sort of integrator, because you're not talking about a full-scale ops and delivery integrator. You can think about it as a different sort of organization, probably bring a more specialized integrator into that role. ADAM: A specialized integrator, one that's done SOPs, one that's done the product and the service aspect of what you do, and that likes doing it. Because at the end of the day, I think a lot of people are put in positions or pivoted to be an integrator when really they could be a visionary type of person or someone that doesn't like “I'm going to check the boxes and do all these different things.” My mind races at 1,000 miles per hour, and I need someone to help reel that in, and when we do have a good idea or a new process and system that could take the business to the next level, have someone that can run and put it into place and actually make it work. ROB: Absolutely. You've mentioned there's different scales of these franchises; there's one-man/one-woman shows. You've got a couple people around you. With the visibility that you have, what's the biggest you've seen a franchise get so far, and what does it look like from a work structure? ADAM: The franchise model is actually not even a year old. It's super new. We have people that have come in with agencies of all sizes, and then also people that are brand new to running their own agency, which I think is really cool. I think on the spectrum of where things are at, our average agency – we just saw the numbers today – is doing almost $30,000 a month. That's between all the agencies that are out there. Our agency here in St. Louis is definitely the largest in terms of I have two full-time people. I think everyone else pretty much at least has another full-time person or is working towards that. From a monetary standpoint, those things are going to be on every which end of the spectrum. But the average is right around $30,000, which is pretty healthy for 15 and only being a year old. ROB: Yeah, and you're setting the pace then a little bit, creating what this looks like. I wondered up front what it looked like perhaps from a pride perspective, because you start your own business and then you're merging, you're rebranding. But it almost sounds like a way to think about it is it's a way of making a bet and investing in growth. You're saying, “I think if I take this path instead of another one, I'm going to rebrand, I'm going to gain this halo over me” – and I guess some podcast ads, and this conference, plenty of other lead routes. But sometimes a merger is an ego battle, and it sounds like this is a little bit more of an investment strategy. ADAM: Yeah. It was a concern for me, to be honest. I was a lot more concerned with the way that I thought it was going to go versus how it actually did. For me, it wasn't so much the ego, but it was that I was the product, the service, and the everything. Basically, taking feedback and taking how the customers at the time and eventual customers took it, I took all that stuff personally. Some was good, some was not so good, and there were areas of opportunity. But for me, it was more so we each have our own commitment at Hite, and we're committed to so many different things of helping people, empowering people. I am the commitment to live a more whole, well-rounded life. If I want to do that, the way I do that is by impacting as many people as possible. I can only impact so many people if I'm doing everything, and I don't have the support, I don't have what I have now at Hite. Now, in 90 days, I've already grown the business double to what it was already at before, which was helping a lot of people. It's really cool to see even what we'll have at the end of the year and then this time next year. We're able to fulfill our commitments at a higher level, and in the process of that we're obviously going to lose clients that maybe we wouldn't have lost if I stayed and did my little agency. But we have to look at the bigger picture. I have to look at the bigger picture and what's best for me, my family, my agency, and everything else that's included. ROB: For sure. When you're looking ahead, Adam, at the next year, if we were to catch up a year from now, what's going to be new from the Hite Digital fulfillment mothership, and what will be different in St. Louis? What should we be looking forward to? ADAM: I alluded to earlier, over the next three to six months, I really want to bring in an operations integrator type manager to help take this business and plug up the holes that are here. What I think that allows us to do is to grow our team here in St. Louis – adding that person that would be local here in St. Louis, potentially adding some sales managers, more account managers. But getting very strategic on the partnerships and the things we're doing, investing in relationships, investing in masterminds to make sure that we're impacting not only as many people as we possibly can, but the right people, the right clients to come in here. The more people we're able to work with on a consistent basis, it's really going to help everyone win. I think in terms of Hite, we have ambitions of taking it from 15 franchises – I don't know what the end goal looks like in terms of a specific number of franchisees, but I think the people we're bringing in are all quality. They fit the bill of what makes Hite, Hite. And the best part is we're attracting all of these people. We're bringing in agency owners that we're connected to in our market, we're in other masterminds together. There's just a uniqueness to what we're doing. I think that continues on over the next couple months and throughout the years. ROB: Excellent. Adam, when people want to find and connect with you and Hite Digital St. Louis, where should they go to find you? ADAM: The easiest place is going to be my Instagram account. That's @adamlmcchesney. That's where I'm probably the most active in terms of messaging back and forth with people. You can also go to hitedigital.com/st-louis and find our information there in terms of what we offer and everything we have going on here at Hite Digital St. Louis. ROB: Excellent. Adam, thank you for coming on. This really does uncover a model we haven't talked about a lot on this podcast. It's a different path. It's clear it's working for you, it's exciting, and I think we're going to hear more about it. Thanks for coming on and sharing your experience, sharing your vision and leadership thus far, and we can't wait to see where it all goes. ADAM: Thank you very much. It was a pleasure to be on. Super excited for the future. ROB: Thanks so much, Adam. Take care. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Modrn Business
JC Hite, Founder & CEO 0f Hite Digital

Modrn Business

Play Episode Listen Later Oct 15, 2021 25:03


In this October episode of Millennial Monthly, host Zack Fishman sits down with the Founder & CEO of Hite Digital, JC Hite. We discuss why Hite Digital decided to franchise, how they cater to Millennial franchisees and their mission of bringing 1,000's of jobs to the US and Central America.

The Digital Agency Growth Podcast
JC Hite on Franchising, Marketing, and Running a Global Agency

The Digital Agency Growth Podcast

Play Episode Listen Later Oct 6, 2021 43:03


An agency business model is a great, scalable business model, but what if you can franchise that agency? This week, episode 102 of The Digital Agency Growth Podcast is about franchising, marketing, and running a global agency with JC Hite of Hite Digital! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, JC Hite and I share the importance of understanding the pillars of scalability in an agency model and some scaling myths that agency owners should know when they are planning to scale. JC Hite is the CEO and founder of Hite Digital, a white label digital marketing agency. With a passion for business and people, he's successfully scaled his agency in just two years and counting. Now his companies help other agencies to do the same.In this episode, JC Hite and I discuss the following:What it's like running a more than 100 person agencyThe current process of franchising an agency's procedures to then apply to other agency franchisesThe pillars of scalability: quality product, good sales, operations & systems, and business intelligenceThe importance of business culture and how JC is working to improve the culture at his companyThis franchise model could be a possibility for your agency and what you are doing day-to-day. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!CONNECT WITH JC HITE:Hite DigitalLinkedInInstagramTwitterThe Digital Agency Hacker PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

The EntreLeadership Podcast
How to Build a Brand Your Customers Rave About with Joe Hamilton

The EntreLeadership Podcast

Play Episode Listen Later Sep 6, 2021 51:46


Every small-business owner eventually needs to focus on building their company's brand. They have to get out of the day-to-day sales grind and focus on building relationships. In this week's episode of The EntreLeadership Podcast, we sit down with small-business owner Joe Hamilton. He explains that business branding comes down to the relationships we have with our customers. Then he gives us the principles he uses to build the brand at his company, Vortex Optics. Later in the episode, George Kamel speaks with Ramsey Solutions Executive Director of Digital Marketing Andy High. Andy talks about how we go out of our way to care about our customers at Ramsey Solutions—and how you can do the same.   The EntreLeadership Podcast Vortex Optics' website Switch by Chip and Dan Heath Bright Spots by Chip and Dan Heath The Power of Moments by Chip and Dan Heath Recent Episode: Stories That Scale with Casey Graham Read The Flywheel effect concept by Jim Collins. Download the Branding Guide. Schedule a call with Tim, our producer.   Learn more about the offers from our EntreLeadership Partners: BELAY  |  Gravy  |  Hite Digital

The Digital Agency Hacker Podcast
S2 E17 - Becoming a Hite Digital Franchisee - The Experience

The Digital Agency Hacker Podcast

Play Episode Listen Later May 24, 2021 20:25


Today we sit down with two of our Franchisees, joined with our VP of Franchise Development. We will be talking about the experience the Franchisees had in their first week of training here in Nicaragua. They will be exposing some of their most vulnerable moments and learning lessons from this training. Listen to the full episode to get all the details on how this experience was life-changing for them.

PixlFeed Radio
How To Scale Your Agency - PixlFeed Radio #063 - JC Hite

PixlFeed Radio

Play Episode Listen Later Apr 17, 2021 29:02


In this episode of PixlFeed Radio I have the pleasure to interview JC Hite who is the CEO and founder of Hite Digital, a white label digital marketing agency. With a passion for business and people, he’s successfully scaled his agency in just two years and counting. Now his companies help other agencies focus in lead generation (leadgen) along with agency growth.You can follow JC Hite Here:

The Digital Agency Hacker Podcast
S2 E9 - 7 Ideas To Lower Churn

The Digital Agency Hacker Podcast

Play Episode Listen Later Mar 23, 2021 14:18


Welcome to The Digital Agency Hacker Podcast! In this episode I want to talk about Scalability, more specifically strategies and ideas we use at Hite Digital to build client retention and lower your churn. Some themes I discuss:- Keeping clients longer- Increasing retention- Increasing client value- Scaling a more stable agencyImplementing these tips takes so much pressure off yourself and allows you to grow and scale so much more efficiently. Thank you for listening and all of your support!

Working For A Dream
EP 5: JC Hite — Growing a Business Across Borders

Working For A Dream

Play Episode Listen Later Feb 22, 2021 31:48


Starting a business can take you to places you never would've expected — sometimes literally!    Not long ago, JC Hite was growing a real estate business in his home state of Arkansas and, next, an ed tech company that he'd go onto sell to IBM later. It was during this second entrepreneurial endeavor that he decided to spend some time in South and Central America, where the majority of his clients were based. After travels that took him to places like Guatemala, Chile and Ecuador, JC met his future wife and permanently relocated to Nicaragua to be with her — and to start a digital marketing agency alongside her.   Launching a company within a different culture gave JC the opportunity to expand his awareness and EQ as a business leader. Building a business, he says, is all about applying that EQ to answer a few questions: “How can we operate and work through other people? How can we encourage and motivate them and get them really excited, and do that in different cultures and with different people?”   Today, he has learned not only how to scale his own company — in just three years, Hite Digital has grown to employ about 80 people, with offices in Nicaragua as well as Dallas, San Francisco, Nashville and Miami — but also how to use digital marketing to scale others' businesses. On this episode of the Working For a Dream Podcast, Patrick and JC talk about the changes coming to digital marketing in 2021, how JC approaches his daily routine and how you can help your team achieve alignment as a leader.   What You'll Learn: How to set core values at your company (and use those values to hire the right people) The secret to motivating people, across age groups and cultures Why there's a power in hitting rock bottom And much more!   Favorite Quote: “We have everything against us. We went through a civil war in Nicaragua. We went through an economic crisis in 2020. And our last offer to buy us out was just under $15 million. That's insane. We're proving that you can build something like that in a country like Nicaragua, and hopefully that's going to lead a lot more opportunities.”  - JC   How to Get Involved: Connect with JC: LinkedIn Facebook Instagram  Hite Digital   Connect with Patrick:  LinkedIn Facebook Instagram  

The Digital Agency Hacker Podcast
EP24 - The Importance of Identifying Your Limiting Values with Jose Bolaños

The Digital Agency Hacker Podcast

Play Episode Listen Later Sep 21, 2020 17:28


Have you wondered if you are carrying negative and self-limiting beliefs, hence preventing you from living a great life? Your values reflect what is important to you. Together with your beliefs, they are the causal factors that drive your decision-making. On this episode I welcome back Jose Bolaños, Leadership Director at Hite Digital and Mentor, to teach us about the importance of identifying your limiting beliefs or values and changing them into empowering ones.Take the free Personal Values Assessment Jose talks about here: https://www.valuescentre.com/tools-assessments/pva/

The Virtual CMO
Agencies and the Importance of Digital Marketing with JC Hite

The Virtual CMO

Play Episode Listen Later Sep 14, 2020 32:38 Transcription Available


This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he's scaled his agency from 1 to 50 employees in just 2 years and counting.As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and care with a focus on hiring and developing people who genuinely care as well. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com JC Hite can found online at Hitedigital.com, on Twitter @HiteJc, and YouTube Episode Summary: The episode summary can be found at https://fiveechelon.com/agencies-and-the-importance-of-digital-marketing-s2-e12/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #27

The Digital Agency Hacker Podcast
EP05 - The Significance of Commitment: Creating a Mindset for a Fulfilling Life with Jose Bolaños

The Digital Agency Hacker Podcast

Play Episode Listen Later Apr 20, 2020 34:06


In this podcast, I am accompanied by Jose Bolaños, Leadership Coach, Mentor, Founder of Unbreakable, and Leadership Director at Hite Digital. Jose Bolaños explains the starting and endpoint of a leader by declaring a commitment. Listen to this podcast all the way to the end and discover how to develop a mindset based on your commitment to living a fulfilling life. 

The Digital Agency Hacker Podcast
EP01 - 10 Tips for Digital Marketing Agency Starters

The Digital Agency Hacker Podcast

Play Episode Listen Later Jan 5, 2020 15:39


Hit play to listen to 10 great tips when starting a business, JC talks about:FinanceDebtDo it yourselfGiving affordable pricesGetting a CRMCheck Out serviceCommunicating with clientsWork hard, treat it like more than a jobLearn productTake your time, it's not a race

The Digital Agency Hacker Podcast
EP02 - Auditing Google Ads

The Digital Agency Hacker Podcast

Play Episode Listen Later Jan 5, 2020 37:52


Hit play to learn the best practices Derek follows when auditing a Google Ads account for every new prospective client.TrackingCampaign SettingsCampaign StructureNegative KeywordsMatch TypesBidding StrategyA/B TestingImpression ShareAd ExtensionsOpportunities for Expansion.