Podcasts about data talks

In this episode, Data Talks' founder Stefan Lavén sits down with Gabriel Monidelle, CEO of HockeyAllsvenskan—the second tier of the Swedish ice hockey league pyramid. Together, they dive into how HockeyAllsvenskan is revolutionizing fan engagement and driving commercial success using innovative data strategies.Gabriel shares the league's vision for elevating hockey in Sweden, the challenges of uniting 14 unique clubs under a single banner, and the importance of creating meaningful connections with fans in a highly competitive sports landscape. From leveraging centralized data to shaping personalized fan experiences, this conversation is packed with actionable insights for anyone in the sports industry.Tune in to discover how HockeyAllsvenskan is redefining the game beyond the rink and setting new standards in sports marketing.

In this special live-recorded episode from the Data ‘Talks' Revenue Conference 2024, held at AFC Wimbledon's Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg's Revenue Boost from Supporter Data.”Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success.Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.

In this episode, we dive into an inspiring panel discussion from the Data ‘Talks' Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar, co-founder of Kick Off, the conversation features key figures in women's sports, including Helen Ward (Head of Women's Football at Watford FC), Aidan Boxall (Women's Team General Manager at West Ham United), and Shrey Nilvarna (Fan & Community Engagement Manager at Lewes FC).Together, they explore innovative strategies to build and strengthen fandom pathways in women's sports, sharing their experiences and insights on engaging fans, growing support for women athletes, and driving progress across the sports industry. Tune in to discover how these leaders are shaping the future of fan engagement in women's sports.

Today, we're talking about something that's absolutely essential – understanding the emotional connection with fans and how using data in a more personal way can drive not just engagement, but lasting loyalty and growth and how you are going to learn about all of this and more at the Data ‘Talks' Revenue Conference.Being in a sold-out sports event is an overwhelming sensory and emotional experience. From the moment you step into the stadium, there's an electric energy in the air that feels almost tangible. The hum of thousands of conversations, the constant buzz of excitement, and the occasional roar of a chant rising from the crowd wash over you as you find your seat. You can feel the anticipation building, almost like static electricity, as fans from all corners of the stadium unite in their passion for the game.At times, the crowd falls into a tense silence, but even then, there's a crackling energy that hovers in the air, as if everyone is holding their breath, waiting for the next moment to explode."When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion." These are the wise words of Dale Carnegie. This sentiment cuts right to the heart of why personalising your fan engagement strategies is so important. Fans, especially in sports, don't just make decisions based on logic or pure reasoning. They are driven by emotion – the thrill of victory, the pain of defeat, the pride in their team, the connection with their favourite players. In sports, emotions run deep, and that's what makes this industry so unique.Nudge theory, developed by behavioural economist Richard Thaler, tells us that people can be "nudged" into making certain decisions or behaviours through subtle changes in how choices are presented. And it's not about making people do something; it's about gently guiding them, often by tapping into their emotional triggers.Think about it this way: if you want fans to attend more matches, buy more merchandise, or sign up for exclusive memberships, you need to nudge them toward those actions. You do that by making it emotionally compelling and easy for them – not just telling them logically why it's a good idea. This is where data comes in, and it's more crucial now than ever.With the right data – and I mean personal data – you can understand what really motivates your fans. You're not just treating them as one large group of people who love football or rugby; you're treating each fan as an individual with unique preferences, passions, and emotional drivers.This is where sports organisations can truly elevate their strategy. By using a Customer Data Platform (CDP) like Data Talks, clubs can bring together all the fan data in one place. This allows them to not just track who's attending games or buying merchandise, but also to understand what resonates with individual fans: their favourite players, the games they never miss, or even the emotional moments they care about most.When you have that data, you can personalise your communications, offers, and experiences. Instead of sending a generic email about the next home game, you send a personalised message to a fan who always attends derby matches, reminding them of how important their support is for that specific game. It's a subtle nudge, but it works – because you've tapped into their emotions.And why is this even more important in sports than in other industries?Well, sports fandom is inherently emotional. Unlike other businesses where customers might be more logical in their choices, sports fans are loyal, often for life. They identify with the clubs they support, emotionally investing in every win, every loss, every season. This gives sports organisations a unique advantage – but it also means you need to be more thoughtful about how you engage them. You can't rely on rational messaging...

When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That's where we come in at Data Talks.At Data Talks, we're proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. FC Magdeburg in Germany to the committed fans of the Vålerenga in Norway and PAOK FC in Greece, our reach is broad. We also work with AIK, the trailblazing Lewes FC—known for their gender equality stance, and FK Crvena Zvezda, helping these clubs not only understand but also engage their supporters on a deeper level. But our expertise isn't limited to football and ice hockey. We're also working with the Swedish Golf Federation, Dolphins - which is competing in the Australian National Rugby League and the Austrian Handball Federation, to name a few.No two clubs are the same, which is why we tailor our approach to meet your specific needs. For instance, when 1. FC Magdeburg wanted to increase merchandise sales, we helped them initiate a campaign encouraging fans to print their names on their jerseys to increase purchases. The outcome was impressive sales and a clear understanding that targeting specific groups can create fantastic results.To check their strategy, 1. FC Magdeburg divided their audience and sent the same campaign to two different groups. Group one targeted those who purchased a shirt this year, but also spent a minimum of 90 EUR in previous purchases—a small but promising group of 1,200 recipients. Group two went broader, reaching all supporters who bought a ticket in the last two years, totaling a whopping 38,000 recipients.The smaller group saw outstanding results—a jaw-dropping 66% open rate, a 6% click rate, leading to 20 orders and 1431 EUR in revenue from 1100 recipients. The larger ticket buyer group also held its own with a superb 54% open rate, and 6% click rate, resulting in 90 orders and a revenue of 7384 EUR from the expansive pool of 38,000 recipients. While both groups had fantastic open rates, the segment that had previously bought merchandise stole the spotlight with higher conversion rates. Proportionally, this smaller segment generated significantly more sales. In fact, if that segment were as large as the the segment that had previously bought tickets, the numbers would have skyrocketed to 630 orders versus the already impressive 90 orders from the ticketing segment.The message was simple yet impactful – a warm reminder that time was running out to secure tickets for the upcoming match.The combined results from both groups brought in a total revenue of 8 815 EUR in the Fan Shop. Here's the takeaway—the Data Talks Customer Data Platform (CDP) empowers clubs to go broad or laser-focused. Both approaches yield great outcomes, and the real magic happens when you pinpoint the right strategy, connect with the right audience, and present them with an irresistible offer. Similarly, we helped SC Fortuna Köln prove the power of fighting until the last moment with their last minute ticket campaign. With just 20 hours remaining before a match, Fortuna strategically targeted around 9,000 profiles in their database who had not yet purchased tickets. The result? Despite the short ticket-buying window, the campaign led to an impressive 83% increase in ticket sales. The success of this initial campaign was just the beginning. Fortuna Köln recognised the vast possibilities that the Data Talks platform offered. Beyond overcoming their first challenge, they now look forward to utilising the platform's advanced features, including segmentation, personalisation, and automation.Fortuna Köln's success story is a testament to the transformative power of data-driven strategies and the seamless collaboration with Data Talks. As the club continues its journey, it remains committed to embracing...

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're unveiling two secret tricks that successful sports organisations are using to fully leverage the power of social media. These secrets are game-changers and can set your organisation apart from others. There are many different metrics sports organisations use to measure the success of social media posts and campaigns. Some consider followers, likes, or shares to be the most important metrics to follow on social media. While these are great metrics if that's what you're focusing on other metrics that we at Data Talks focus more on include the actions that the supporters take after seeing your post. Actions such as buying tickets because they saw a post from your sports organisation asking them to buy tickets for an upcoming game or to buy merchandise so that they can wear the club's colors to the upcoming match that they have already purchased tickets for. Of course, not everything is about money or revenue. However, every business, sports organizations being no exception, wants to make as much revenue as possible while also ensuring that it's giving its customers, supporters in our context, the best experience. That's what our vision for the sports industry is. We want in the business of making sure that Sports organizations understand that they can create sustainable Revenue by thriving or rather by exceeding fan expectations and so there are two tricks that successful Sports organizations used to fully Leverage The Power of social media and that's what we're going to discuss in today's episode. Converting Social Media Followers into Known Contacts Using GamificationLet's start with the first secret: converting social media followers into known contacts using gamification. Think about all the followers you have on platforms like Instagram, Twitter, and Facebook. While it's great to have a large following, these followers are just numbers until you convert them into known contacts. This is where gamification comes in.One effective method is through score prediction games. Fans predict the scores of upcoming matches, and in return, they provide their contact details to participate. Another fun approach is the "Wheel of Fortune" campaign, where fans can spin a virtual wheel for a chance to win prizes, again in exchange for their contact information.Now, let's explore why this sets successful sports organisations apart.Benefit 1: Enhanced Fan EngagementFirstly, gamification significantly boosts fan engagement. When fans participate in games like score predictions or wheel spins, they become more involved with the team. This interactive approach keeps them excited and invested in the outcomes of matches, fostering a deeper connection with the organisation.Benefit 2: Building a Rich Contact DatabaseSecondly, these gamification strategies help you build a rich contact database. Converting followers into known contacts means you now have valuable data like email addresses and phone numbers. This data is gold for your marketing efforts, allowing you to reach out directly with personalised offers and updates.Benefit 3: Increased Loyalty and RetentionLastly, gamification increases fan loyalty and retention. When fans feel like they are part of the action, they are more likely to stay loyal to the team. They enjoy the thrill of participation and are more likely to attend games, purchase merchandise, and renew season tickets.Using a Sports CDP to Find Lookalike Audiences on Advertising PlatformsNow, onto our second secret: using a sports CDP to find lookalike audiences on...

Join host Lorraine Moalosi on the Sports CDP Crash Course Podcast as she talks with Philip Nordfeldt, Senior Vice President of Sales at Data Talks. With over 25 years of experience in ticket sales, Philip shares his expertise on putting fans at the center of sales strategies and optimizing ticket sales for sports events. He discusses the unique challenges of the sports industry, strategies for maximizing matchday revenue, and balancing innovation with profitability.Philip also discusses navigating GDPR while embracing new technologies and shares his vision for the sports industry's future. Tune in for valuable insights on enhancing fan engagement and achieving commercial success in sports.

Welcome to part two of “Turning Your Fan Database into Revenue”! In this episode, we dive into a real-life case study featuring Mark Scanlon, the director of the League of Ireland, part of the Football Association of Ireland, who has been utilizing Data Talks' sports customer data platform to great effect.Mark joined Stefan Lavén, CEO and founder of Data Talks, at Sports Pro Live, where he shared League of Ireland's remarkable journey of growing its supporter base, leveraging fan data to boost revenue, and enhancing the overall fan experience. Discover how they used data insights to better understand their audience, increase engagement, and ultimately drive commercial success.Tune in to gain valuable insights from this partnership and learn how harnessing fan data can transform your sports organization's strategy.

When it comes to leveraging fan data for commercial success in sports, there are several common questions that organizations often ask. These include: What kind of fan data should we collect? How do we collect fan data effectively? How can we ensure the privacy and security of fan data? What strategies can we implement to increase fan engagement and attendance? How can we leverage fan data to optimize revenue streams? What technologies and platforms are available to help manage and analyze fan data in sports? As you can hear, there are a lot of questions sports organisations ask and I am sure you have your questions too. We often try to answer these questions on this podcast but before I tackle some of them, there are two other resources available to you that I would like to highlight. Firstly, it is our newly launched course, “The 4 Fundamentals of selling tickets and merchandise” which is available for enrollment on Udemy. From the course you will learn about the cost of doing nothing, that is, not taking any decision or action towards addressing the changing economy of a sports organisation and its audience. You will also learn about the role the 4 fundamentals play in helping you increase your sports organisation' average revenue, ticket, and sales and negotiate sponsorship agreements of higher value, amongst other things. During the course, you will gain insights from sports organisations that have already leveraged the 4 fundamentals to see how they apply to you. This is not a course to be missed because it addresses all the questions in this podcast and so much more. The other resource is our CEO and Founder Stefan Lavén's tech show at Sports Pro Live 2024 on this very topic, Turning Fan Data into commercial success but this time with the League of Ireland, one of the sports organisations we work closely with. This will be another moment for you to take inspiration from a club that is already addressing these questions but this time straight from the horse's mouth. We will make the session available to listen to on the podcast in the next coming week so if you are not already following the podcast, make sure to do so so you never miss inspiring, practical content ever again. Go on do it now.Now back to the common questions that get asked when talking about turning fan data into commercial success. Starting with, What kind of fan data should we collect? At the very least, sports orgnisations should be collecting their supporter data with contact information, website data, form data, ticketing and merchandise data and partnership and sponsorship data. Beyond that, it depends on the data sources the organisation has. Do you have OTT, an app, a loyalty program, a newsletter, membership etc. Then this should all be collected. But then what do you do with this data.This data must be merged, cleaned and deduplicated so it can give you more insights into your fans behaviour and their lifetime value to the organisation. The questions, How do we collect fan data effectively and How can we ensure the privacy and security of fan data? Have the same answer. And that answer is by using technology, more specifically a sports cdp - a tool that collects and merges all your data in one place and then gives you actionable insights that you can then use to have dynamic real time segmentation that will ensure your organisation is response to its fans' needs. Other technologies fall short in these categories so that is why I can unequivocally say every sports organisation needs a sports cdp like the one Data Talks offers. That also answers the question, What technologies and platforms are available to help manage and analyze fan data in sports? A sports CDP is the simple answer. Data Talks' sports CDP utilises primarily zero party data and first party data making it GDPR compliant. If you want to learn more about this, our course is available for enrollment on Udemy. I have answered all...

Did you know that 71% of sports industry leaders say that increasing ticket and merchandise sales and negotiating sponsorship agreements of higher value is their very top priority? All these three key elements can be lucrative revenue sources for sports organisations when done right. As part of Data Talks' vision of creating a sports industry that thrives on exceeding fan expectations to create sustainable revenue streams, we are proud to announce the launch of the Data Talks course, “The 4 fundamentals of selling tickets and merchandise”. In today's episode, we will focus on the course, everything you need to know about the course, and how to enroll.“The 4 fundamentals of selling tickets and merchandise” course is designed for C-level executives in sports to help them create sustainable revenue streams using their supporter data. Every club faces financial challenges, and in this course, we get to the core of the issue. We dissect clubs' struggles today, pointing directly to the missed opportunities in leveraging supporter data effectively. We don't just talk theory – we dissect real-life case studies from global sports powerhouses in Germany, Australia, Greece, and Sweden. You will get to see firsthand how men's and women's clubs have harnessed the 4 fundamentals, propelling them to unparalleled success. Exactly a year ago now, we published our very first book on the subject of the 4 fundamentals. The book, “more supporters. Superior sales. Real revenue: the 4 fundamentals of selling tickets and merchandise was an introduction of our 4 fundamentals method to the world. With this course, we wanted to take everything a step further by supporting C-level executives' change management in beginning to adopt more robust ways of meeting financial and commercial goals more effectively. The book is available on Amazon and all proceeds go to the Level Up foundation - an organisation that uses sports for the development of children in Uganda. This course is a strategic power play. Tailored for C-level executives in sports organizations – clubs, leagues, and federations – it's designed to elevate their revenue game. Whether leading a small squad or commanding a major league, these principles are universal. This isn't a standard course but rather a winning formula adaptable to any region, season, or organization size.By the end of the course, learners will:Recognize the staggering "cost of doing nothing" in sports organizations and why it is a problem.Understand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher value.Implement the 4 Fundamentals Method to create sustainable revenue streams for your sports organization.Gain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growth.The course is now available for enrollment on Udemy. You can preview 3 videos from the course on Udemy to get a taster of what is to come. And if you want access to exclusive deals such as a 50% discount on the course, subscribe to our newsletter today.

There are many factors that Sports organizations should bear in mind and consider when approaching potential sponsors. Acquiring sponsors is not just about negotiating sponsorship agreements of higher value but also about activation and promotion, understanding your audience and reach, and being able to measure and evaluate the success of the partnership, amongst many other factors. In today's episode, we will discuss how the four fundamentals can help sports organizations achieve all of these key factors when it comes to their sponsorship agreements. Moreover, we will have a look at three success cases of organisations that successfully used the four fundamentals to achieve success in their sponsorship agreements. Before we go into how the four fundamentals work, let's quickly refresh our memory on what the four fundamentals are. The four fundamentals are a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: Grow your contact database, continuouslyCollect supporter data with contact information and merge it with your other dataFind out which supporter segments you should target with your campaignsSend relevant offers to those segments in a way that your supporters will appreciateThe 4 fundamentals help sports organisations:Understand their audience's behavior Know which supporters are most likely to engage with their sponsors' activations based on their previous purchase, viewership, consumption, and overall engagement behaviourTarget the right supporters with the right activations that are relevant to them and match their spending levels. E.g. Sending a champagne activation from your official drinks sponsors to your high-spenders/VIP and family car activations to your supporters who usually buy family tickets. Evaluate the performance of sponsorship activations and respond appropriately such as triggered actions depending on the actions that the supporters take.Let's look at some of these use cases using real-life examples of sports organisations that used the 4 fundamentals to take their sponsorship agreements to the next level.One club wanted to Introduce an Advent Calendar to engage with supporters and connect them with sponsor offers during the Christmas holidays. They created Advent calendar with one main sponsor impersonating Santa. They had 24 sponsors for the calendar (one for each day). Their total reach was over 500k people on digital platforms while achieving great sponsorship revenue and better relationships with sponsors. This activation also resulted in Continuous database growth and engagement from supporters on a daily basis and the club continued Presenting relevant audiences to the daily sponsors afterward (connecting B2B and B2C).Another club wanted to connect supporters to their sponsor so they created segments to target their most loyal and active supporters. They Sent emails with a message that connects supporters to the club sponsor. This resulted in an Open rate of 55.94%, click-to-open rate of 20.18% (and CTR of 11.29%) with More than 2300 supporters getting in touch with sponsors.Another club managed to successfully build a loyal community using triggered actions while also increasing engagement with sponsors. used Triggered Actions, a feature in the Data Talks´ sports platform, allows sports organisations to send automated emails and SMS messages to their supporters based on the supporters' actions and behaviour. The club started a membership sales campaign. Whenever someone...

In previous episodes, we had a re-introduction to the 4 fundamentals of selling tickets and merchandise and negotiating sponsorship agreements of higher value. Thereafter, we looked at use cases for increasing ticket sales using the 4 fundamentals, in particular, how a Swedish Hockey League club generated 2.5 million Swedish crowns in revenue in the space of only two weeks, how a football club playing in the highest division in Greece, manage to more than double their average ticketing order revenue from €19 to €42 in less than a year and finally how a professional rugby union club in the UK sent an email campaign to a target group of 250 people that generated a revenue of £5,000.In today's episode, we will continue down a similar path of discussing more use cases of how sports organisations successfully use the 4 fundamentals to meet their business goals. As always, we use real-life examples. The emphasis for this episode is on using the 4 fundamentals to sell more merchandise. So, how have some of the world's most successful sports organisations used the 4 fundamentals to sell more merchandise?One club wanted to leverage matchday performance to increase merchandise sales. They had just played a very dramatic match which resulted in victory at the very last minute. So what did they do? They created a social media campaign based on the pitch's success - they promoted the jerseys of the player who had scored in the last minute. Thereafter, they reached out to the fans with a special offer directly linked to the campaign. The results were a 66% increase in sales, their best-ever e-store sales results, at the time. They also saw sales increase by 91% compared to the day before the game.Another club did not just want to increase their merchandise sales, they also wanted to how they should approach their targeting when it comes to said merchandise sales. So they created a campaign to sell more shirts with name prints and compare the results of targeting smaller vs larger segments. The first segment they targeted was current shirt owners with merch order values higher than 90 euros. This segment consisted of 1200 recipients. The other segment was anyone who bought a ticket in the last two years and this segment comprised 38000 recipients. The results were a combined 60% open rate, 6% click rate and 110 items sold which generated 8800 EUR in revenue. When analysed proportionally, the smaller segment had 7 times better results than the larger segment. Another club wanted to sell limited edition alternate away jerseys so they targeted club members with pre-order offerings. They thereafter extended the campaign offering the jerseys to non-members. The initial phase of the campaign achieved a 61% open rate and a 7% click-through rate, resulting in a revenue of 21,100 AUD. The collective revenue generated from campaigns targeting both members and non-members amounted to 45,329 AUD. This particular case shows the power of iterating the same campaign with different segments.From these three examples, it is evident that the 4 fundamentals are a powerful tool to use when wanting to increase your merchandise sales. Let's conclude this episode by revisiting the 4 fundamentals. The 4 Fundamentals is a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: Grow your contact database, continuouslyCollect supporter data with contact information and merge it with your other dataFind out which supporter segments you should target with your...

Join Jacob Byerley in Evo Nordics Episode 476 as he explores the key to success in "Building Diverse and Inclusive Tech Teams." Engage with industry leaders Silva Thekran, Product Manager at Data Talks; Melody Maghdoori, Senior Product Manager at Telia; and Alicia Åfeldt, Head of Products at Cabonline. Discover strategies for fostering diversity and inclusion in tech workplaces, and how these experts contribute to creating innovative and inclusive tech teams. Gain insights into the evolving landscape of tech and the importance of diverse perspectives. #Nordics #DiversityInTech #InclusiveTechTeams

Did you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sports CDP Crash with me your host Lorraine Moalosi. In today's episode, we'll be highlighting the significance of focusing on selling tickets in the sports industry. To kick things off, let's revisit that staggering statistic I just mentioned. According to Statista, the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024,. Yes, you heard that right - $85.07 billion. That's not just a number; it's a testament to the thriving industry that revolves around live experiences.But what's even more intriguing is the projected annual growth rate (CAGR 2024-2028) of 2.54%. This growth is expected to result in a market volume of US$94.06 billion by 2028. Now, you might be wondering, why are these numbers so crucial? The answer lies in the heartbeat of any sports event—the fans. Selling tickets is not just about filling seats; it's about creating an unforgettable experience for the supporters. The revenue generated from ticket sales is the lifeblood of sports organizations, enabling them to invest in talent, infrastructure, and overall enhancement of the fan experience.This all means that as we navigate the ever-changing landscape of sports and entertainment, teams and organizations need to prioritize the sale of tickets. This not only ensures a steady revenue stream but also strengthens the bond between the team and its fan base. Consider this: when fans attend live events, they become part of something larger than themselves. The atmosphere, the camaraderie, the shared passion—it's an emotional connection that goes beyond the game itself. And this emotional connection translates into brand loyalty, with fans more likely to support their team through thick and thin.Speaking of loyalty, did you know that despite many sports organisations having hundreds and thousands of social media followers and supporters, in quotes, many of them know zero to a few of those followers? Very few organisations know what their supporters are buying from them, how often they buy, and how recently each supporter bought something from the organisation. The trap that these clubs fall into is not growing their supporter base, continuously and not collecting supporter data with contact information, and merging it with their other data. What do I mean by this?It is impossible for any sports organisation to know:The kind of tickets each of their supporters buy, for example, are they buying single tickets or season ticketsWhen do they buy the tickets and how much do they usually spend in one go whenever they buy said ticketsIt is hard to know this information for a hundred supporters, in real time, let alone for a couple of thousands or millions. That is why we at Data Talks came up with the 4 fundamentals of selling tickets. The 4 Fundamentals is a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: Grow your contact database, continuouslyCollect supporter data with contact information and merge it with your other dataFind out which supporter segments you should target with your campaignsSend relevant offers to those segments in a way that your supporters will appreciateThese four fundamentals are powered by our sports platform that:Collects data in one place so it gives you a complete view of each of your...

Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team. Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in Business Management from Durham University Business School. Today we sit down with Palmer to discuss his journey in sports and the work he is doing to transform the UK and Irish sports industry's commercial performance.

Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we're flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but spotlight is on a remarkable individual who's been the heartbeat of our podcast journey—Lorraine Moalosi.Lorraine is more than just a name; she's the soul of our podcast. Her dedication is unmatched, and her leadership in Communications and PR at Data Talks has been instrumental in shaping our narrative. As the mastermind behind Data Talks' “Women in Sports: Beyond the Hashtag” initiative, she is a beacon for positive change and inclusion in the sports data realm. And for our loyal listeners, she's the voice that guided you through the captivating journey of 99 Sports CDP Crash Course episodes.So, here's to Lorraine Moalosi, the driving force behind our podcast and a true champion of progress. Join us as we delve into her insights, celebrate the journey so far, and anticipate the exciting road ahead. This 100th episode is not just a milestone—it's a testament to the power of passion, dedication, and the incredible stories that shape our sports data narrative.

This week's podcast chat is with Stefan Lavén, CEO and founder of Data Talks. You will learn: The Power of Data in a Football Club How to create an effective business strategy The Benefits of a Team Culture in the Sports Industry   This is a must-listen to work in the Football Industry.   Connect with Ed:   Connect with Ed on LinkedIn: https://www.linkedin.com/in/edbowers101/   Follow Ed on Instagram:  https://www.instagram.com/edbowers101/

In this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports industry. David shares his experiences working with international clubs like PAOK FC, the Dolphins in Australia, Lewes FC in the UK, and Crvena Zvezda in Serbia, helping them achieve exceptional campaign results. He emphasizes the importance of fan engagement and how it goes beyond revenue generation.David discusses the power of Data Talks' platform, which offers a 360-degree view of supporters, collecting data from various sources in one convenient place. He highlights the benefits of fan engagement strategies that build emotional connections with supporters. From simple giveaways to gamification and interactive campaigns, David explains how appealing to supporters' emotions can create long-term loyalty and increased revenue.Join us in this engaging conversation as we discover the power of data, fan engagement, and how Data Talks is changing the game for sports clubs and organizations.

At the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with Barclays at Wembley Stadium. Lorraine Moalosi, our Head of Communications and PR joined a panel discussion entitled, "Marketing the game: commercializing women's football". She was joined by Lyndsey Clark, Marketing Specialist at UEFA, Misha Sher, the Global Head of Sport, Entertainment & Culture at Essencemediacom, Maggie Murphy, the CEO of Lewes FC, and Sara Hunter, Senior Commercial Manager, Women's Football at the FA. This incredible panel was hosted by Lisa Parfitt, Co-Founder of The Space Between Sports and a Director of Women in Football.This was such a relevant discussion that the room was filled with keep audiences from wall to wall wanting to hear more about how to go about "marketing the game". Here's a brief summary of some highlights from the session, provided by Women in Football UK:“Knowing your audience is key,” said Lorraine Moalosi, Head of PR & Communication at Data Talks. The appetite for women's football has grown exponentially in recent years and Lorraine told the audience: “We need to dream higher and set higher goals – because we know we can achieve them.”Often women's football is let down by resources, and audience insight data is lacking in the women's game, which makes it difficult for clubs to analyse audiences. Sara Hunter, Senior Commercial Manager, Women's Football at the FA, admired how companies like Amazon obsess over their customers and believes sport can learn a lot from this.Maggie Murphy, CEO at Lewes FC, recalled how her club brought in their audiences: “We had a target audience of ‘unwelcome women' – those who might like the game but have never attended a match because they might not feel welcome.” The values of the club and what you stand for are as important as the product on the pitch, she told us.

Join us in conversation with Michel Schammel  from our partner, The Guardian News and Media on Chat GPT.

Join us for a special podcast episode featuring Data Talks founder and CEO Stefan Lavén and Lewes FC commercial manager Stef McLoughlin as they present an exciting technology and data showcase at Sports Pro Live at Kia Oval in London. Gain valuable insights on effectively leveraging supporter data, avoiding common pitfalls that most clubs face, and learn how to create an authentic "person-to-person" connection with your fans. Discover the transformative power of data in enhancing fan relationships and revolutionizing the sports industry. Don't miss this captivating discussion on the future of sports and technology.

In this episode of Sports CDP Crash Course, Data Talks' Head of Communications, Lorraine Moalosi, takes center stage as she moderates a panel discussion on the growth of women's sports. Recorded live at SportPro Live at Kia Oval, London, on April 25th, this episode brings together influential voices from the industry to shed light on crucial topics that shape the landscape of women's sports.Joining Lorraine on the panel are two renowned executives, Dawn Airey, Chair of the FA Women's Super League, and Anna Kessel, Executive Director at Sky Sports. With their extensive expertise and experience, they delve into the pressing challenges faced by governing bodies, leagues, broadcasters, and brands as they commit to the advancement of women's sports.This dynamic panel discussion offers valuable insights, inspiring stories, and actionable strategies to supercharge the growth of women's sports. Whether you're a sports enthusiast, industry professional, or simply passionate about equality, this episode provides a compelling exploration of the challenges and opportunities at the intersection of gender, media, empowerment, and technology in the world of sports.Tune in to this enlightening episode of Sports CDP Crash Course - Data Talks, and join the conversation as we champion the advancement of women's sports.

From working as a consultant in both the private and public sectors in New Zealand to working as a business analyst in the Financial Services Industry and Tableau consulting, Eva Murray is an expert on all things data and working data-driven. And now, as Lead Evangelist at Snowflake, one of Data Talks' solution partners, Eva helps organizations have more impact with data and drive the adoption of technology to achieve a substantial return on investment, we are more than thrilled to have Eva Murray on the podcast. Here are some of the topics that Eva discussed with the team in today's episode:business opportunities and challenges a Sports Organisation can create by utilizing that dataunique capabilities Snowflake brings to platforms such as Data Talks' Sports CDPData sharing, data clean rooms and data analyticsFind out more about how Data Talks and Snowflake work together here: Data Talks Helps Sports Brands Score More Sales with Snowflake's Data Cloud

Happy International Women's day.Today the global world community celebrates the social, economic, cultural, and political achievements of women while also calling on all stakeholders to take action in order to accelerate gender parity. And the theme this year is: DigitALL: Innovation and technology for gender equality.And of course Data Talks being a SaaS company bringing cutting-edge innovation and technology to the sports industry while also advocating and championing the acceleration of women's sports commercial success, we feel passionate about this year's theme. At the beginning of the year, we announced our partnership with Lewes FC. Speaking on the partnership, this is what our CEO, Stefan Lavén had to say:“At the heart of Lewes FC is a strong passion for innovation and equality. This is evident in everything they do not least, in how they allocate their resources between their men's and women's teams. So of course, Data Talks could not miss out on the opportunity to partner with a club whose ethos reflects ours. With this partnership, Data Talks and Lewes FC have a chance to prove the merit of using data to create unparalleled commercial success, for both men's and women's teams.”Today we implore all stakeholders involved in the sports industry to:Set bigger goals for women's sports organizations and commit to achieving those goals so that we can see an acceleration in attendance at women's sports gamesBut also an important factor is to embrace innovation and technology in helping women's sports clubs to achieve their goalsThis was the very reason we went into partnership with Lewes FC. When speaking about the partnership, this is what the CEO of Lewes FC had to say about the partnership:“Football is full of emotion. But when you're trying to hit targets and make good decisions, you need to be thoughtful and rational. For that, you need good evidence, good data, and good ways of connecting, understanding, and handling data. Data Talks will help us to clean up and streamline the way we handle information internally, which in turn, will help us make good commercial decisions and engage better with our fans, owners, partners, and suppliers. We're delighted to welcome Data Talks to the Lewes FC team.”Accelerating the commercial success of women's sports organizations is something that we have been working fiercely with. Because we believe that this is truly the key to reaching gender parity faster, the very reason we are celebrating international women's day today. We have particularly been focusing on ensuring that women's sports organizations get more supporters, superior sales, and real revenue through the 4 fundamentals of selling more tickets and merchandise. These four fundamentals are: 1. Grow your supporter base, continuously2. Collect supporter data with contact information and merge it with your sales data3. Find out which supporter segments you should target with your ticketing campaigns4. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciateUsing these 4 fundamentals to sell more tickets and merchandise is crucial especially today when women's sports are enjoying a lot of publicity. However, just because people are talking about women's sports clubs and teams online, does not mean that they are actually buying tickets or merchandise from them. And just because FC Barcelona and The Lionesses are setting new attendance records, it does not mean that the average women's club is seeing record or even full attendance at their games.This, unfortunately, is the sad reality in sports right now. Online hype,...

Did you know that women's sports communities are growing faster than men's? And that this growth follows an industry-wide phenomenon. According to The Sports Innovation Lab report on: “The growth of women's sports community”:Women's sports have a community growth score that is 40% higher than the general sports fan community The women's sports community growth score is trending up year-on-year vs. general sports, which has a downward trendline“Alone We Can Do So Little. Together We Can Do So Much”. This is a quote by Helen Keller. It really communicates the power of community. Think about all the impactful changes throughout history. They might have started with one person but they accelerated in growth when people united and came together in a shared mission. It was with this thought in mind that we at Data Talks launched our very own women in the sports community. Because we understand that community is the secret to creating tangible value for women's sports.Why is community the secret to creating tangible value for women's sports? It's firstly because there is power in numbers. Exactly like Helen Keller noted in her quote.When we first started our Women in sports: beyond the hashtag initiative, we focused mostly on profiling women in sports. This was because we knew how terrible the visibility of women's sports is. One of the people we profiled was Alba Pardo – the co-founder of Women in Action Sports Network. She too was passionate about making a change in the sports industry. We also profiled:Maria Caicedo Cabrera (Colombia) – the director of America de Cali official sports training school in Bogota. Soleen Al-Zou'bi (Jordan) – Head of Women's Football & Assistant Technical Director at Jordan Football AssociationLucy Mills (Spain) – Co-Founder READY, Women's Football Advisor and Board of Directors Lewes FCThe more people we profiled the more we kept on coming back to the fact of there being power in numbers. Simply put, there is power in people coming together with a shared mission. And not only that, But there is power in people taking all the necessary steps to make change happen. But do you know what makes our initiative different? We focus on creating tangible value for both the individual and the sports organizations they work for. And we do this by covering all bases around 5 main areas.Sharing our insights - Based on our experience and industry research on best practices for increasing revenue, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. We were at the Spobis 22 event in Dusseldorf, Germany, sharing insights on how we can make innovation more inclusive in the sports industry. Catch us at more events in the coming months. Bringing more education - On best practices for greater success. We write blog posts for women in sports specifically on our blog every month. But we are boosting this so that our community has a constant supply of

JR WEBINAR - MORE OF EVERYTHING - BOOK - Thursday January 17, 2023 - https://syngap.fund/jr - Direct link: https://us02web.zoom.us/webinar/register/WN_EMzPKDWiRluBMmslT0wpdA ORCA Progress and Rare-X - Sign up now and if signed up, take the ORCA. - Login/Signup for Rare-X https://syngap1.rare-x.org/ - Take the ORCA Ingo's CNS talk shows us what is possible with Ciitizen Data, other data. And how distinct SYNGAP1 is… Thread https://twitter.com/JMGraglia/status/1612978647107002368 Distinct https://twitter.com/JMGraglia/status/1612978675053658113 SYBGAP1 Poster https://twitter.com/JillianLMcKee/status/1600202742269501442 Update your Ciitizen Records - Sign-IN https://app.ciitizen.com/ - Sign-UP https://ciitizen.com/syngap1 All about Syndrome Management, let's get beyond seizures. https://twitter.com/CNSdrughunter/status/1612863006148366356 PRAX-222 is number 3. So exciting. To see ASOs go into the Brain. 1. Stoke with #SCN1A 2. Ultragenyx with Angelman Syndrome 3. Praxis with #SCN2A via #PRAX222 4. Who will 4 be? Will it be #CDKL5? #STXBP1? SYNGAP1? Very special Wednesday Warrior, please read - 19 year olds https://twitter.com/cureSYNGAP1/status/1613263197930422272 Ellen's Dx Journey - 40 year old https://www.syngapresearchfund.org/post/131-is-it-genetic-my-40-year-journey-of-misdiagnoses-for-my-son This is a podcast: subscribe to and rate this 10 minute #podcast #SYNGAP10 here https://www.syngapresearchfund.org/syngap10-podcast Apple podcasts: https://podcasts.apple.com/us/podcast/syngap10-weekly-10-minute-updates-on-syngap1-video/id1560389818 Episode 89 of #Syngap10 - January 14, 2023 #epilepsy #autism #intellectualdisability #id #anxiety #raredisease #epilepsyawareness #autismawareness #rarediseaseresearch #SynGAPResearchFund #CareAboutRare #PatientAdvocacy #GCchat #Neurology --- Send in a voice message: https://podcasters.spotify.com/pod/show/syngap10/message

JR's book, ORCA & RareX, Data talks, Update Ciitizen, Syndrome Management, ASOs for the Brain, Libby & Espy #S10e89   JR WEBINAR - MORE OF EVERYTHING - BOOK  - Thursday January 17, 2023 - https://syngap.fund/jr - Direct link: https://us02web.zoom.us/webinar/register/WN_EMzPKDWiRluBMmslT0wpdA    ORCA Progress and Rare-X - Sign up now and if signed up, take the ORCA.  - Login/Signup for Rare-X https://syngap1.rare-x.org/  - Take the ORCA   Ingo's CNS talk shows us what is possible with Ciitizen Data, other data.  And how distinct SYNGAP1 is… Thread https://twitter.com/JMGraglia/status/1612978647107002368 Distinct https://twitter.com/JMGraglia/status/1612978675053658113 SYBGAP1 Poster https://twitter.com/JillianLMcKee/status/1600202742269501442    Update your Ciitizen Records - Sign-IN https://app.ciitizen.com/   - Sign-UP https://ciitizen.com/syngap1    All about Syndrome Management, let's get beyond seizures. https://twitter.com/CNSdrughunter/status/1612863006148366356    PRAX-222 is number 3.  So exciting.  To see ASOs go into the Brain. Stoke with #SCN1A Ultragenyx with Angelman Syndrome Praxis with #SCN2A via #PRAX222 Who will 4 be?  Will it be #CDKL5?  #STXBP1? SYNGAP1?   Very special Wednesday Warrior, please read - 19 year olds https://twitter.com/cureSYNGAP1/status/1613263197930422272   Ellen's Dx Journey - 40 year old https://www.syngapresearchfund.org/post/131-is-it-genetic-my-40-year-journey-of-misdiagnoses-for-my-son    This is a podcast: subscribe to and rate this 10 minute #podcast #SYNGAP10 here https://www.syngapresearchfund.org/syngap10-podcast Apple podcasts: https://podcasts.apple.com/us/podcast/syngap10-weekly-10-minute-updates-on-syngap1-video/id1560389818 Episode 89 of #Syngap10 - January 14,  2023  #epilepsy #autism #intellectualdisability #id #anxiety #raredisease #epilepsyawareness #autismawareness #rarediseaseresearch #SynGAPResearchFund #CareAboutRare #PatientAdvocacy #GCchat #Neurology

Some time ago we at Data Talks wanted to truly understand what sports organizations' biggest pain points were. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. And continuing to understand sports organizations' pain points is something we prioritize. So we wanted to find out what sports organizations' very top priorities are. Would they like to sell more tickets? Do they want to get more personal with their fans? We were very eager to know what was at the very top of their priority list! So, we devoted a couple of months to market research to dive deeper into the depth of their problems. We spent long hours talking with decision-makers and leaders in the sports industry. We listened to every single one of them to deeply understand how we can support them in what they genuinely need. As a result, we were able to gather some interesting data (because we love data, right?) and would love to share it with you. We firmly believe that this will be a game-changer for many of the sports organizations out there. So, what did you find out from our research after talking to over 100 decision-makers in sports? We found out that most sports organizations want to focus on; filling up their stadium, i.e selling more tickets to their games, selling more merchandise, and being able to negotiate sponsorship agreements of higher value. This just reaffirmed what we believed and understood in the first place, but of course, it is always better to get information directly from the source. The subsequent question then became, how? How can you sell more tickets to your games, and more merchandise and negotiate sponsorship agreements of higher value? We've got the solution in hand. Just listen on! You need to: Grow your supporter base, continuously Collect supporter data with contact information and merge it with your sales data Find out which supporter segments you should target with your ticketing campaigns Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate These are indeed what we call the “4 fundamentals of selling more tickets”. These fundamentals are s powerful that they helped our customers generate 6-figure revenues within 2 weeks, rocket their merchandise sales by 91% in a single day, reactivate churned supporters and increase their season ticket sales. Powerful stuff. In fact “these 4 fundamentals of selling more tickets” are so powerful that our CEO and Founder Stefan Lavén will be hosting a live event attended by hundreds of industry executives and decision-makers on the 10th of January at 3 pm CET. If you are a sports executive, or decision maker, or simply work in the sports industry, I encourage you to attend this event. If you do miss out, however, do reach out to us and we will be more than happy to take any questions you might have. Contact Lorraine Moalosi

Meet Stefan Lavén the CEO and Founder of Data Talks. Did you listen to #49 with Martin Jacobsen, Ticketing Manager at FC Midtjylland on Using a subscription model to sell football tickets? Well, Stefan was the interviewer. So in a sense, you have already met him. In this episode, however, we get to interview him. We look back: on the journey that our company Data Talks has been on so far in 2022 the highlights and crucial steps we took this past year and also look forward to what we hope will happen in 2023 Stefan also gives all the aspiring CEOs and leaders out there advice on how to achieve as much success as he has so far. Follow Stefan on LinkedIn to connect with him. Join our mission At Data Talks, we are passionate about equality. This past year we have worked hard to advocate for women's sports in order to bring more visibility for women in sports through our initiative: Women in Sports: Beyond the hashtag. Not only that but we have, and continue, to strive to create tangible value for women's sports by bringing commercial success to clubs and leagues within that sector. Along the way, a lot of people have joined our mission by joining our Women in Sports: Beyond the hashtag community platform. Members have an opportunity to network, collaborate and exchange skills and knowledge. They also get an opportunity to expand their personal brands by coming on to the podcast, speaking at our events and collaborating with us on various projects. Why not become a part of the change as well by joining our community today? About Data Talks Data Talks CDP is a Customer Data Platform built specifically for sports. We make it easy for sports organizations to sell more tickets, negotiate sponsorship agreements of higher value, and increase merchandise sales. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include RC Lens, The Austrian Ice Hockey Association, PAOK FC, AIK, the Swedish Golf Federation, and Collingwood FC.

In today's episode, we are focusing on the importance of making women's sports a priority as part of our “10 components to include in your sports marketing today” series. This is the 10th and final component we are discussing so if you have missed the first 9, make sure to listen to those too. To quickly recap, these are the 10 components to include in your sports marketing today that we have already discussed: Adopt a supporter-centric approach Personalization as a driver of revenue and fan loyalty Why you should work data-driven Content is King Why you should Prioritize OTT The importance of Leveraging your social media platforms Leveraging Influencer marketing to drive personal connections Incorporate new sponsorship opportunities Why you should make social justice a key component of your marketing strategy And finally today, we are discussing the importance of making women's sports a priority. Please note, that we are not saying make women's sports a priority over men's. But rather that, women's sports deserve the same push and support that men's sports have been getting for decades and decades. This is an area that we are passionate about at Data Talks and over the course of the year, we have worked hard in this area. Our goal has always been and still remains, to create tangible value for women's sports. We started off with our profiling program where we aimed to bring the tangible value of increasing the visibility of women in sports. The many women who have been on this podcast for our "In conversations with..." sessions were thanks to our initiative women in sports: beyond the hashtag. Since then, we have also launched a women in sports community where everyone involved within the women's sports space is welcome to join. There is power in coming together under the same mission and working together to accomplish that mission. If you would like to also join our initiative, find the link in the description below. If you too would like to make women's sports a priority, here are a few tips: First and foremost, be authentic - doing things for the sake of marketing is never a good idea. It brings more harm than good so whatever you do, let it be authentic. Start where you are. With the resources you have today, what difference can you make? For us, it was starting our profiling program. We had great storytellers and enough resources to get started so we focused on that. Focus on value - don't just do something for the sake of just doing it. Think about what value you want to create for others and what value they can create for you. The emphasis here is on tangible and shared value. Grow and expand naturally - it is important to not try to force things to grow in a specific direction but to make sure that the growth you see is organic and natural. Once again, for us, the natural way to expand and grow was to create a platform, where all the fantastic people we had profiled can meet and collaborate, amongst other things. Last but not least, stay collaborative - “alone we can do so little, together we can do so much” Join our community to meet other people who are passionate about the sports industry!

Meet August Berg an academy coach at BP FC here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organizations engage with their fans better than ever before. We sat down with August to discuss: the importance of academy football the challenges academy football face changes needed to make academy football the best it can be and of course, we discussed August's journey in academy football and why it was important for him to get involved in the business side of sports by working at Data Talks as a sports CDP advisor. About Data Talks: Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Customer Data Platform (CDP), you can build personalized fan engagement by collecting, analyzing, and acting on your data. First, you collect supporter data from scattered sources, such as websites, email, social media, apps, ads, plus more, into one place. Then you get a 360° profile view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience! Try our DEMO for free today

Stefan Lavén is the founder and CEO of Data Talks, a customer data platform (CDP) that helps sports organizations create world-class supporter experiences based on their data. Show Notes: • https://saasclub.io/325 Join Our Email List • Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free • SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join

There are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking advantage of today. Excerpt: "Women's organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in should maximize their budgeting spend by helping them: Build for long term sustainable growth Increase ticket and merchandise sales Fill the stadium at every given opportunity Negotiate better sponsorship and partnership deals Grow a following and increase fan engagement Turn supporters into advocates" Women in sports: beyond the hashtag - a Data Talks initiative which aims to help improve the visibility of women in sports. Are you a woman in sports? Or do you know a woman in sports? Then consider taking part in our initiative or sharing this initiative with a wonderful woman in sports that you may know.

So we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable benefits you will reap from using a CDP. Now what? The next step is really to get started so you can see the benefit of this first hand. So listen to this episode to get actionable insight on how to get started with the Data Talks sports CDP today.

Joe Sinclair, Senior Digital Analyst at Air New Zealand, joined the show to talk about how digital analytics team evolved at Air New Zealand. Joe shared many valuable lessons learned by Air New Zealand's airline digital analytics team. He explained how they started from scratch with their digital analytics team, and talked about how the team grew and how they are now working and providing insights throughout the whole airline customer journey. You can find the full article with the key concepts, quotes, and other notes from our talk with Joe here: https://diggintravel.com/airline-digital-analytics-evolution-air-new-zealand/

In this segment, Mitch Palm from Smart Real Estate Data talks about the Current Cooling Market Conditions, What these cooling conditions mean for 2022, and current Inventory levels.

In this episode of Data Movers, we sit down with Christopher Lodge, COO and Interim CEO of United Fiber & Data (UFD), a premier fiber optic network provider in the U.S. Northeast region. UFD's wholly-owned, diverse, dark fiber network spans more than 400 miles and sits outside the Mid-Atlantic I-95 corridor from the Greater New York City metro to Ashburn, Virginia, the data center capital of the world. Hear him talk about UFD's meteoric rise in demand for its diverse fiber optic network, huge deals just announced by the company, how he grew up in the industry, and what trends he's noticing. Plus, find out the Pennsylvania Dutch delicacy that's his favorite food in the fall. If you are interested in learning more about the people behind our industry's top headlines, this podcast is for you!Follow Jaymie at @jscotto and Evan at @evankirstelSUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTVHOMEPAGE: http://www.jsa.netLIKE JaymieScottoTV on FACEBOOK:  https://www.facebook.com/JaymieScottoandAssociatesFOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv

In this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you. Liliana García Magaña, who works on Business Intelligence and Analytics at a Mexican low-cost airline VivaAerobus, explained in detail how they implemented new advanced digital analytics, how they designed new analytics framework, and how they deal with the challenge of omnichannel tracking. Liliana and her team built a robust web analytics model which now allows them to measure every user interaction across different channels.   If you are a digital analytics enthusiast, or if you want to become one - this episode is for you.   You can find the full article with the key concepts, quotes, and other notes from our talk with Liliana here: https://diggintravel.com/how-to-implement-advanced-airline-digital-analytics/  

Data Talks is Exago's podcast on business intelligence, analytics, and application software. This month, “godfather of data literacy” Jordan Morrow unpacks the 12-step data-informed decision making process outlined in his new book, Be Data Literate: The Data Literacy Skills Everyone Needs to Succeed. “Data-driven culture” is one of the hottest buzzwords of the decade, but Morrow says most organizations are nowhere near achieving it.

Listen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights from our talk Why and how Norwegian is building an internal data team What kind of data roles are they looking for How is the team organized What are the use cases and opportunities You can find the full article with quotes and other notes from our talk with Ivan here: https://diggintravel.com/airline-data-talks-norwegian/  

Data Talks is Exago's podcast on business intelligence, analytics, and application software. This month, we're learning all about unified data and analytics platforms (UDAPs) with Eckerson analyst Joe Hilleary. Eckerson Group coined the term in a paper it published in 2020, and it describes a trend taking place in the BI software space. Joe takes us on a deep dive into UDAPs, covering everything from what they are to who they benefit and why.

Data Talks is Exago's podcast on business intelligence, analytics, and application software. This month, we're talking about BI success factors with BI and Data Management expert Jorge García. Jorge is a Principal Analyst of BI and Data Management at Technology Evaluation Centers in Québec, but he also has experience as a BI practitioner. This has given him a dual perspective on business intelligence success factors and how organizations might rethink these goals.

We love answering your questions! In this episode Pam and Kim answer a question submitted from Rachel Adler. Pam shares her experiences familiarizing her students with data representations, and then Pam and Kim discuss their best advice for first year teachers.Talking Points:Jo Boaler's Data Talks: https://www.youcubed.org/resource/data-talks/ Integrating data analytics into everyday teachingSolidifying your teaching philosophy. See episode 12The importance of good teacher partnersStarting off the year right

Data Talks, Bullshit Walks I'm FIRED UP to welcome Carl Ippoliti, an HVAC industry veteran and Director of Residential Sales & Marketing for Peirce-Phelps, to talk about the challenges facing the home service industry and why marketing, communication, and company culture are more important than ever before.This is a MUST WATCH episode for anyone in the #HVAC or home services industry! #LFG #DigitalLion #DigitalMarketing #Podcast #PeircePhelps #Carrier #Bryant #SalesWatch this FULL episode on YouTube: https://youtu.be/6Moxfvog8IQ Keep up with The Lion's Den! Visit our website: https://digitallion.com/Facebook: https://www.facebook.com/Lancebachman...Instagram: https://www.instagram.com/LanceBachmannTwitter: https://www.twitter.com/LanceBachmannClick here to find The Lion's Den podcast on all of your favorite platforms like #Spotify and #ApplePodcasts:  https://lionsden.buzzsprout.com/

Data Talks is Exago's podcast on business intelligence, analytics, and application software. This month, we’re joined by Aaron Fuller, Director of Data and Business Intelligence at CodeGreen Solutions, who’s going to tell us how small and midsize businesses can manage their data quality, today, with the tools already available to them. He explains where to start, who on your team to endow with data management responsibilities, and what to do with issues you uncover.

Data Talks is Exago's podcast on business intelligence, analytics, and application software. This month, we are joined by our very own Senior Software Architect, Ryan Bazinet, for a deep dive on serverless architectures. What are they, how do they differ from traditional horizontal scaling models, and what is their potential impact on SaaS? We explore all this and more with Exago’s resident architecture wonk.

Bill Ivers and John Oakley of KPMA member Taiga Data (www.taigadata.com) explain how baseball, business intelligence and improving the product mix in your stores all have something in common.Fueling Kentucky is the podcast for all things fuel and convenience in Kentucky. Produced by KPMA, Fueling Kentucky provides listeners with timely information and insights about KY's fuel and convenience industry, highlights KPMA members in action, and continues the ongoing awareness of our industry's importance to the Commonwealth.

Guest Bio:As the CDO or Head of Data in your organization, what steps are you taking to build a data-driven culture?To close the data literacy skills gap and establish a data-centric culture, we need to dispel the myth that only data scientists are qualified to work on data analytics. Through education and training, organizations can create a culture where everyone has the skills and is encouraged to be curious about data.As the Global Head of Data Literacy at Qlik, I help individuals and organizations realize their data and analytical potential by strengthening their data literacy.I lead Qlik's data literacy program across our various channels, which has seen a rapid rise in engagement and is now at the forefront of industry thought leadership. This curriculum is designed to help people learn and improve their data and analytical capabilities, gain an understanding of how to effectively use data and analytics and help prepare them to work with the large amounts of data found in modern organisations.Before the transition to Qlik, I was involved in the development of the Business Intelligence group for the United States Consumer Card group at American Express. For my involvement that led to the creation of strategic reports, curriculum and training for this program, I was awarded the President's Club Award in 2017.I'm passionate about bringing the human touch to a world of numbers. I get the greatest feeling of satisfaction when I can help people see and understand the power that data and analytics can bring to them -- in their careers, their businesses or in their personal lives.When not working with helping our customers upskill their organizations' data literacy capabilities, I can be found with my family or trail running the mountains of Utah.

Ruben Dahmen ist back! Der CEO von WAYS, Basketball Pro und Moderator sorgt mit der neuen Folge seines WAYS TO TRANSFORM Podcasts dafür, dass euch über die Feiertage sicher nicht langweilig wird. Zum Ende des Jahres liefert er euch in der neuen Folge einen Data Insider Talk, der für Gänsehaut sorgt. Klar, dass Ruben sich dafür nicht mit falschen Fuffzigern lumpen lässt und mit Markus Unkel eine echte Koryphäe der Data Science als Gesprächspartner begrüßt. What? Ja, denn Markus Unkel ist Data Scientist im WAYS Data Lab, Erfinder und ein unbeschreiblicher Typ, bei dem es sich lohnt, zweimal hinzuhören. __________________ Die wichtigsten Themen des Data Talks im Überblick: Ruben spricht mit Experte Markus über aktuelle Data Science Projekte im Mittelstand, autonomes Fahren und intelligente Intuition. Sie verraten, weshalb der Supermarkt der Zukunft aus Südwestfalen kommt, was genau einen digitalen Supermarkt ausmacht und welches Geheimnis eigentlich hinter intelligenter Intuition steckt. Aber keine Angst, diese Folge ist nicht nur für Data Cracks, sondern für alle, die sich für das Thema interessieren, das uns in Zukunft alle betrifft. Moderator Ruben Dahmen übersetzt alle im Podcast besprochenen Themen unmittelbar für alle Hörer*innen und ermöglicht euch so eine einfache Annäherung an Data Science. __________________ Wie gefällt euch die zweite Folge des WAYS Podcasts? Wir freuen uns auf euer Feedback! Vielen Dank fürs Reinhören, Verlinken und Teilen unserer Folgen. __________________ Hier findet ihr mehr zu WAYS und Ruben Dahmen: WAYS LinkedIn: www.linkedin.com/company/weareways // Instagram: www.instagram.com/thisisways /// Ruben Dahmen LinkedIn https://www.linkedin.com/in/rubendahmen/ //

Aaron Stebbings and Sam Bibby have an in-depth discussion about the following; Spending more time with your work family rather than your real family The conscious effort required to make yourself happy How money CAN buy you happiness Follow us online here; LinkedIn - https://www.linkedin.com/in/aaron-ste... Twitter - https://twitter.com/erg_data?lang=en Youtube - https://bit.ly/2m6oA7cC Website - https://www.erg-uk.com/ Recruitment; Submit Vacancy - https://www.erg-uk.com/submit-vacancy Submit CV - https://www.erg-uk.com/submit-cv Contact us - https://www.erg-uk.com/contact-us

Director of ERG Data (Recruitment / Consultancy firm) Sam Mikkelsem sits down with two Data Professionals from PDFTA (Data Consultancy firm), Joe Allen and John Carney. The conversation delves into what it means to actually be a Data Scientist, what tools and platforms work in the industry, pros and cons of the various Cloud Platforms on the market and also where certain organisations are going wrong with their recruitment drive in data. Stay tuned for more episodes.

Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. When most people think of BI, they think about extracting insights from their data, not about their data. This month, George Firican explains why BI can be a surprisingly effective tool in data quality auditing — particularly for organizations looking to save money by investing in multipurpose software. Firican’s expertise is informed by his work as the University of British Columbia’s Data Governance and Business Intelligence Director as well as his passion project Lights on Data.

Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. This month, we talk to data visualization expert Allison Torban about preparing dashboards and their components on clients’ behalf. As a Data Visualization Designer for the American Enterprise Institute and host of the Data Viz Today podcast, Alli has extensive experience clarifying the goals and contexts around her clients’ data viz projects and working with them to build something appropriate and actionable. We learn some tricks of the trade and how they might be applied to the process of building out report and dashboard libraries for SaaS end users.

Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. This month, VanillaSoft CMO Darryl Praill and his decades of marketing experience joins us to talk about sales metrics and how to build a high-performing sales dashboard tailored to a spectrum of stakeholders. We also learn what metrics SaaS sales teams should pay particular attention to and what common dashboarding missteps to avoid.

Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. This month, we talk to PricewaterhouseCoopers Technology and Analytics Director Alex Rubin about his unusual work in sourcing, testing, and evaluating emerging technologies. As part of PWC’s tax division, Alex focuses on evaluating process discovery, intelligent automation, and data analysis solutions. We find out what he looks for in each of these technologies and what test cases he uses to push them to their limits.

Rhiannon Chiacchiaro (https://www.linkedin.com/in/rhichi), the Director of Marketing and Technical Documentation Services at Deep Core Data (https://www.deepcoredata.com/) stops by the People Stack to talk about the 4 C's of good tech documentation, the human side of Marketing, and the struggle of getting past the "customer" to the human inside. Special Guest: Rhiannon Chiacchiaro.

Data Talks with James Pann, Episode 4 is with Sameet Kumar, Ph.D., a psychologist at the Memorial Cancer Institute, serving the patients of the Memorial Healthcare System in south Broward County. We focus on The post Sameet Kumar, Ph.D. on Mindfulness and Helping People with Cancer appeared first on James Pann.

Data Talks with James Pann, Episode 4 is with Sameet Kumar, Ph.D., a psychologist at the Memorial Cancer Institute, serving the patients of the Memorial Healthcare System in south Broward County. We focus on The post Data Talks with James Pann, Episode 4: Sameet Kumar appeared first on EvalNetwork.

Data Talks explores how people from a wide variety of disciplines use data to make professional and personal decisions. In this episode we talk with Mike Silver, who is principal of Baron Silver Stevens Financial Advisors The post Mike Silver: Financial & Estate Planner appeared first on James Pann.

Data Talks explores how people from a wide variety of disciplines use data to make professional and personal decisions. In this episode we talk with Mike Silver, who is principal of Baron Silver Stevens Financial Advisors The post Data Talks with James Pann, Episode 3: Mike Silver appeared first on EvalNetwork.

Data Talks podcast episode 2 is now ready for your listening pleasure. On Data Talks we explore how people from a wide variety of disciplines use data to make professional and personal decisions. This episode is with Robert Garelick, Executive Director The post Robert Garelick, Executive Director of the Juvenile Diabetes Research Foundation, Rocky Mountain Chapter appeared first on James Pann.

Data Talks podcast episode 2 is now ready for your listening pleasure. On Data Talks we explore how people from a wide variety of disciplines use data to make professional and personal decisions. This episode is with Robert Garelick, Executive Director The post Data Talks with James Pann, Episode 2: Robert Garelick appeared first on EvalNetwork.

Welcome to the first Data Talks podcast episode! On Data Talks I interview people who work in a wide variety of disciplines to determine what kinds of data they use, or don't use, to inform their decision-making and the actions they take in their professional The post Joe Hodas on Marketing for a Start-Up in a Start-up Industry appeared first on James Pann.

Welcome to the first Data Talks podcast episode! On Data Talks I interview people who work in a wide variety of disciplines to determine what kinds of data they use, or don’t use, to inform their decision-making and the actions they take in their professional The post Data Talks with James Pann, Episode 1: Joe Hodas appeared first on EvalNetwork.