Podcasts about elavi

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Best podcasts about elavi

Latest podcast episodes about elavi

Taste Radio
How Elavi Landed A Million-Dollar Deal With Costco

Taste Radio

Play Episode Listen Later May 23, 2025 56:58


Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani's purchase of Daily Harvest and Via Verde Valle's acquisition of A Dozen Cousins and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising Show notes: 0:45: Pass The Brownies. Sample Your Wares. Fundraise Or Sell? Justin Time. Phony And Fantastic. – The hosts munch on Elavi's protein brownies and heap praise on the brand's co-founders Michelle Razavi and Nikki Elliot. They also highlight sampling opportunities and retailer buyer access at BevNET Live Summer 2025, before diving into recent industry M&A activity, including Chobani's acquisition of Daily Harvest and Verde Valley's acquisition of A Dozen Cousins. They discuss how these moves reflect shifting strategies in CPG, where founders increasingly favor strategic exits over prolonged fundraising. The team also reviews a variety of new products, including Justin's new better-for-you candy bars, Campari's non-alcoholic spritz Crodino, and the standout Phony White Negroni by St. Agrestis. Other notable mentions include energy-infused gum, crypto-themed sparkling water, and functional tea and coffee drinks. 29:09: Interview: Michelle Razavi, Co-Founder, Elavi – Michelle talks about how Elavi spotted whitespace in the protein snack category, the brand's journey to retail readiness, including key learnings from Costco roadshows, and how strategic packaging design and in-store execution have fueled velocity at scale. She also discusses buyer relationships, proving value as an emerging brand, and the internal resilience required to lead a mission-driven company through rapid iteration and distribution. Brands in this episode: Elavi, Olipop, Chobani, Polar, Daily Harvest, A Dozen Cousins, Verde Valle, Snickers, Gigantic Candy, Harken Sweets, Justin's, Campari, Aperol, Crodino, Crush, St. Agrestis, Instant Energy Gum, Rekt, Fktea, Fuzzee Coffee, RXBAR, Caulipower

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Why Hiding Your Company's Mistakes Could Be Costing You Sales

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Nov 19, 2024 38:41


Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.For more on Elavi and show notes click here.  

The Goal Digger Podcast
821: How to Write Pitches That Get Noticed — Every Time

The Goal Digger Podcast

Play Episode Listen Later Oct 28, 2024 51:05


What's the secret sauce to crafting a pitch that not only stands out but also captivates and convinces? How do you grab attention in a sea of pitches and make a lasting impression? My guest today is here to answer those questions and share the insider strategies that make a pitch truly unforgettable! Michelle Razavi is the Founder and CEO of Elavi, a 7-figure food company that's transforming the wellness landscape with their high-protein, low-sugar, vegan, and gluten-free products. Elavi's innovative desserts are not only a hit on Amazon, but they've also made a splash at Costco and are carried nationwide in tech offices, cafes, fitness studios, and boutique retailers. Michelle isn't just a successful entrepreneur; she's also a digital marketer, certified fitness trainer, and yoga instructor, and she's been recognized on the Inc Female Founder 250 list for her remarkable growth and expansion. In today's episode, Michelle will share her insights on how to craft pitches that truly stand out—whether you're targeting investors, retail buyers, or media journalists. Click play if you're ready to elevate your pitching game and make a lasting impression! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/michellerazavi  Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Taste Radio
Can Kombucha Make A Comeback? Money Is Still Flowing… In Some Spaces.

Taste Radio

Play Episode Listen Later Jul 12, 2024 34:06


It's a “buy or sell” episode as the hosts opine about the future of online grocery shopping, fish sticks, and whether kombucha can recapture some of its magic (and sales). They also discuss Athletic Brewing Co.'s recent $50 million financing round and highlight a few fizzy and spicy new products. Show notes: 0:25: Boatin'. No Stage In S.D. M&Athletic. Bruised Peaches. White(fish) Space. Hops For Breakfast. – An hour before the Newton-based team set sail on Boston Harbor, the hosts chat about John's upcoming interview as part of a Naturally San Diego meetup on July 17 and the reasons why Athletic Brewing hasn't been acquired… yet. They also share their personal preferences on buying produce using a smartphone or keyboard, why Ray thinks there's big potential for a sleepy frozen segment and whether current challenges in the kombucha category can be overcome. Later, Jacqui gets Parch-ed, Ray is impressed with a new sparkling water brand, Mike unveils an upscale condiment and John samples a morning brew. Brands in this episode: Athletic Brewing, Gorton's, Elavi, Peepal People, Olipop, Poppi, De La Calle, GT's Living Foods, Fishwife, Paro, Chai Box, Kola Goodies, Nguyen Coffee Supply, Health-Ade, Revive, Humm Kombucha, Kevita, AriZona Beverages, Truff, Parch, Cure Hydration, Hoplark

Soulfully You Podcast with Coach Chris Rodriguez
Healing Your Relationship with Food, with Michelle Razavi

Soulfully You Podcast with Coach Chris Rodriguez

Play Episode Listen Later May 1, 2024 23:24


What is your relationship with food? Do you associate guilt or pleasure with eating?In today's episode, the founder and CEO of Elavi, gut-friendly desserts, joins Coach Chris to share her story of solving her own problem and healing her relationship with her body through food.Connect with Michelle on Instagram at @heylavi and @michellerazaviGet your hands on some of her delicious desserts at https://elavi.co/For all episodes and info about my coaching program, visit me at www.coachchrisrodriguez.com.Connect on Instagram at @coach_chrisrodriguez and on TikTok at @coach_chrisrodriguez.Be sure to subscribe and leave a review on your favorite podcast platform!Guest Bio:Michelle Razavi is the Founder and CEO of ELAVI, a next-gen food company delivering low-sugar, gut-friendly snacks designed by fitness trainers. Michelle has been recognized on Inc.'s Female Founders 250 List 2024  and is a Stacy's Rise Project Winner 2023.Michelle brings 10+ years of experience in e-commerce & marketing across tech, agency, and corporate. Is also a certified fitness instructor and yoga teacher at Equinox in Los Angeles. 

The Cubicle to CEO Podcast
The $100K Risk That Made $1 Million + Caught Costco's Attention

The Cubicle to CEO Podcast

Play Episode Listen Later Apr 22, 2024 49:16


You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Are you misallocating your company's resources on a product that's stunting your growth? Today's case study investigates this dilemma.Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.Mere months later, Elavi's dessert butters were picked up by retailing giant Costco, AND they're now on track to generate $1M this year!It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco's attention, and why this pivot 10Xed their revenue.View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_urlConnect with Michelle:www.elavi.coIG: @heyelaviIG: @michellerazaviListen to our SXSW episode: https://link.chtbl.com/TjDOGQaoIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Taste Radio
When (And Why) New Is Better Than The Original

Taste Radio

Play Episode Listen Later Mar 1, 2024 32:42


Legacy brands are hard to replace. Consumers trust these products, often because flavor, texture and mouthfeel are known and reliable. And, yet, they've also shown an increasing willingness to swap familiar snacks and libations with those that are lower in calories or sugar and promoted as better-for-you. That dynamic is becoming even more significant among natural and organic brands that have developed products that taste remarkably similar to – and, in some cases, better than – the familiar items that have become refrigerator and pantry staples. In this episode, the hosts highlight several entrepreneurial brands that are winning over consumers and retail buyers with healthier ingredients and comparable taste to that of traditional counterparts. They also discuss Liquid Death's Death Dust, a new line of drink powders that (surprise, surprise!) have generated some controversy. Show notes: 0:35: John Isn't A Star Wars Guy. Blue Damn Raspberry. Stickers Of Approval. Expo Secrets Revealed. – John returns to the studio after a few days at the Magic Kingdom (yes, Disney does cocktails), Ray gives him a welcome home present and shocks the other hosts with his praise for candy of a certain flavor. Mike once again gets frustrated with perfection and explains why DNS praise will likely be in demand at Expo West, Ray and Jacqui tease a secret schedule at the event, the hosts collectively crunch on pita chips and pasta snacks and wonder if “Death to Plastic” is passé. Brands in this episode: Joyride Candy, Elavi, Fuel, Remedy Organics, Fruit Riot, Better Sour, Behave Candy, Smart Sweets, Pepperidge Farm, Revive Kombucha, Ruby, Zesty Z, Stacy's Pita Chips, Vintage Italia Penne Straws, S'noods, Liquid Death, Prime

Taste Radio
Does Anyone Do Instagram & TikTok Better Than These Brands?

Taste Radio

Play Episode Listen Later Jan 12, 2024 31:28


It's often said that compelling social media content is one of the most cost-effective forms of marketing for consumer brands. But the volume of videos and images posted daily on popular social platforms like Instagram and TikTok makes it challenging to capture users' attention. In this episode, the hosts highlighted brands who create consistently authentic and entertaining content as a way to break through the clutter and develop a sustainable connection with their audiences. Show notes: 0:35: Wrestleball, X Ain'tThe Spot, Ray Loves Wendy's, Dank & Dry, The Year of Better-For-You Chex Mix? – Within the first five minutes of the episode, John shared his strange social media habits, Jacqui said that she? likes “roughing people up” and Ray explained why he thinks Twitter (err X) is toxic. The hosts heaped praise on several brands whose social media strategies they admire, and pointed out specific posts as examples of how to generate humor and enthusiasm in authentic ways. They also sampled a Whistlepig's non-alcoholic, cannabis terpene-infused bottled cocktail, a spicy honey and an even spicier hot pot condiment, and discussed the variety of new Chex Mix-style products coming to market. Brands in this episode: Fly By Jing, Deux, Omsom, Elavi, Gay Water, immi, WhistlePig, Ol' Stiles, Mike's Hot Honey, Sauz, Marimix, Hot Pot Queen, Chex

Friday Vibes
Episode 81 - Special Guest Michelle Razavi of ELAVI

Friday Vibes

Play Episode Listen Later Aug 21, 2023 55:33


Michelle is the founder and CEO of ELAVI. Her brand ELAVI is a functional snack company by fitness trainers delivering gut-friendly nut butters and protein bars that taste like dessert and keep you energized for hours.Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

MaddzTaddz: Beyond The Bike
Episode 161: Elavi Dreams w/ Nikki Elliott & Michelle Razavi

MaddzTaddz: Beyond The Bike

Play Episode Listen Later Jun 12, 2023 58:27


Nikki Elliot and Michelle Razavi are the creators and founders of Elavi, a  superfood snack brand that is taking the industry by storm. Both juggling 16-hour days between office jobs and teaching fitness classes, Nikki and Michelle were quite literally starving for a snack that was protein packed, tasted great, and  actually good for you. They were constantly coming up short on finding products that could fulfill both their needs, be it dietary/ allergy restrictions or products tasting like absolute garbage. That's when they decided they were going to create something of their own.  After a few years of trying to make the crazy hours and scheduling work, Nikki and Michelle decided to go ALL IN on Elavi! And so began their journey of building a brand from the ground up. Tested by Michelle's sensitive stomach and Nikki's Midwest taste buds, you're going to love this brand and all the delicious snacks it has to offer! Use the code WICKEDFEARLESS on their website to purchase or you can now order their products on Amazon Prime!

Taste Radio
Inside The Mind Of An Active Investor. And, A $200 Revamp? Yep.

Taste Radio

Play Episode Listen Later Apr 14, 2023 66:27


Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn't drink alcohol, getting into the booze business? Who is Blob Guy? The hosts discuss… Also in this episode: interviews with Elavi co-founders Michelle Razavi and Nikki Elliott, who explained how they launched a package revamp for less than $200, along with Goat Rodeo Capital co-founder Carlton Fowler, who shared his perspective as an active investor in emerging and growth-stage companies.  Show notes: 0:37: JLo, What Are You Doing? A Dinky Concept. Lady Boba And Blob Guy. – Jacqui chatted about her preparation and plans for the upcoming Coachella festival before sharing new speaker announcements for BevNET Live Summer 2023. The hosts collectively wondered about the scaling potential of a brand that has a hyper-specific target consumer and why authenticity is a glaring issue with Jennifer Lopez' new RTD cocktail brand. Later, BevNET's director of community Melissa Traverse joined the episode and spoke about recent and upcoming episodes of Community Call, and the hosts riffed on several notable brands including a canned boba tea and a functional granola. 30:41: Interview: Michelle Razavi & Nikki Elliott, Co-Founders, Elavi – Michelle Razavi and Nikki Elliott are the co-founders of Elavi, which markets low-sugar and gut-friendly protein bars and cashew butters. Taste Radio editor Ray Latif sat down with Razavi and Elliott at Expo West 2023 where they shared a remarkable story about a recent package revamp that was executed in two weeks and at minimal cost.  44:49: Interview: Carlton Fowler, Managing Partner, Goat Rodeo Capital – Fowler spoke with Latif as part of a new series in which he will regularly discuss investment-related topics that are relevant and top-of-mind for food and beverage founders. In this first conversation, Fowler discussed his background as an operator and the impact of that experience in his investment strategy, how investors evaluate branding at each stage of a company's development and the emergence of creator-led brands. Brands in this episode: Yesly, Spindrift, Super Coffee, Dink, LifeAid, BodyArmor, Delola, Biena, Siete, Lady Boba, Sanzo, Golden Grahams, Lacroix, Diet Coke, Forij, Kiddiewinks, Tally Kids, Elavi, RxBar, Poppi, Liquid Death, Lemon Perfect, Prime, Feastables, Nectar

Balancing more than just weights
FREE collagen protein bars... YES PLEASE!

Balancing more than just weights

Play Episode Play 30 sec Highlight Listen Later Sep 19, 2022 44:54


When fitness and food are the topics you know it's going to be a great chat! I'm joined by the founder of my favorite superfood snack company Elavi. Michelle Razavi a fellow fitness trainer and  her co-founder Nikki Elliott created a collagen protein bar and superfood nut butter in a variety of amazing flavors that will have you eating them at anytime of day when you want a tasty healthy treat! Sometimes the words health and tasty aren't usually found together but I can honestly say these snacks are an absolute must!!!Find out how Elavi started and how the challenges on the way have turned these fitness trainers into serious entrepreneurs with all of the developing, creating, marketing and everything else that comes with being a total  "boss babe".The girls have teamed up with my online fitness program The SLR Life, when you become a subscriber to my on demand workouts you get a FREE Elavi snack pack..... fuel for pre and post workout classes!Today has a lot of business tips, motivation and love in today's episode. The SLR Life FREE 7 day trial + Elavi Snack pack elavi.co - websiteElavi 10% off discount code: SLRSocial handles @heyelavi  IG + TikTok

My Biggest Lessons with Chris Meade
An LTL Showed up to their SF Residence! Nikki Elliot and Michelle Razavi cofounders of Evali

My Biggest Lessons with Chris Meade

Play Episode Listen Later Jun 28, 2022 23:16


Michelle and Nikki started Elavi to fulfil their own need for  Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way. 4:00 Starting by bootstrapping, which is amazingly hard to 5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics. 9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like. 12:00 What types of sales collateral do you need? What unexpected customers did you get. 15:00 Working with distributors to work into big box retail 18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers. 20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers. Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin). Chris Meade is the co-founder & CMO of CROSSNET, the world's first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam's Club and 20+ other retailers.

The Athletic Mindset
Building from Scratch, Getting Creative When Building a Business with Nikki Elliot and Michelle Razavi, Co-Founders of Elavi Ep 180

The Athletic Mindset

Play Episode Listen Later Jun 13, 2022 60:26


There's no one way to play any game, athletes know this, but it applies to business as well. Today, we sit down with Nikki and Michelle, the co-founders of Elavi. They're in the process of building a better for you protein bar and superfood spreads; and as two co-founders that compliment each other's style of play well, they've gotten resourceful and creative building their business. This is episode 180 with the Founders of Elavi. Today's episode is a special one, it was recorded live at our Away Game in LA a little over a month ago. If you're interested in joining in live recordings, being able to ask our guests questions in real time, go check out our Forever Athlete Discord community. There you'll have exclusive access to everyone you hear from on the show, be able interact with other listeners just like you, and stay in the know of upcoming events in your city. You can learn more over on our website www.forever-athlete.com now let's dive into it. Connect with Elavi here: www.elavi.co --- Send in a voice message: https://anchor.fm/cory-camp/message

REGARDLESS
Regardless: I'm Bliss - Protecting Your Energy Amidst The Chaos

REGARDLESS

Play Episode Listen Later May 16, 2022 51:03


CODE: REGARDLESS - 10% off Elavi for Regardless listeners! In honor of mercury being in retrograde and full moon in Scorpio, we chat ENERGY with Michelle Razavi, the CEO of Elavi, an Elevated Nutrition company, famous for their collagen boosted bars and superfood nut butters!As we all know, there are so many moving pieces in our twenties, from juggling a full-time job and side hustles to maintaining a flourishing social and romantic life, to budgeting and somehow prioritizing our health. SO yeah, it can be highly overwhelming to consider curating a sustainable self-care routine that makes sense with our busy schedules. And what does protecting our energy even mean? In this episode, Michelle shares the importance of protecting our energy amidst all the chaos, whether it's in our professional, social, or even in our romantic lives. We learn how to design an energizing self-care routine, create healthy boundaries with our peers and loved ones, and how to prioritize our energy over the devil, FOMO. CEO of Elavi, a Collagen boosted bar and superfood nut butter company based in LA.As we all know, there are so many moving pieces in our twenties, from juggling a full-time job and side hustles to maintaining a flourishing social and romantic life, to budgeting and somehow prioritizing our health. SO yeah, it can be extremely overwhelming to consider curating a sustainable self-care routine that makes sense with our busy schedules. And what does protecting our energy even mean? In this episode, Michelle shares the importance of protecting our energy amidst all the chaos, whether it's in our professional, social, or even in our romantic lives. We learn how to design an energizing self-care routine, create healthy boundaries with our peers and loved ones, and how to prioritize our energy over the devil, FOMO. Syllabus Steps :Create a self-care routine that is personal to you and carry an openness that your routine can shift and evolve.Prioritize your energy and be aware of your interactions with others and how certain activities affect your energy.Curate your own bank of content besides IG/TikTok (podcasts, books, retreats, workshops, etc.) and nourish a growth mindset.Podcasts:The Mark Groves Podcast  The Skinny ConfidentialSuperhuman: Michelle Razavi Website | Instagram | LinkedIn+ For more information about Regardless, please head to @regardlessthepod. 

Unstoppable
247 Michelle Razavi - Founder & CEO of ELAVI

Unstoppable

Play Episode Listen Later May 9, 2022 42:51


Looking for an amazing new product to try? And a great founding story to boot? Michelle Razavi, Founder and CEO of ELAVI, is here to share just what it takes to launch a healthy bar startup in today's world. Tune in here #TheKaraGoldinShow. Sponsored by: Gusto - Go to Gusto.com/kara to get 3 months free when you run your first payroll. Shopify - Go to shopify.com/kara, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/247 List of links to resources mentioned in episode, suggested reading & social media handles: Visit the ELAVI Website: https://www.elavi.co/ Buy ELAVI products on Amazon: https://www.amazon.com/ELAVI-Collagen-High-ProteinBites/dp/B08X4YLPXH Follow ELAVI on Instagram: https://www.instagram.com/heyelavi/ Follow ELAVI on TikTok: https://www.tiktok.com/@heyelavi Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellerazavi/ Follow Michelle on Twitter: https://twitter.com/michellerazavi

Taste Radio
You Must Check This Box To Have A Fighting Chance. These Founders Explain Why.

Taste Radio

Play Episode Listen Later Mar 29, 2022 72:36


This week, we explored the ideation, business plans and growth strategies of three innovative and on-trend brands in conversations with Susan Buckwalter, the co-founder and CEO of ginger-powered wellness brand Recoup; Dr. Juan Salinas, the founder and CEO of P-nuff Crunch, a brand of nutritious baked peanut puffs; and Michelle Razavi and Nikki Elliott, the co-founders of functional, decadent snack brand ELAVI. Show notes: 1:02: Interview: Susan Buckwalter, Co-Founder/CEO, Recoup – Taste Radio editor Ray Latif sat down with  Buckwalter at Natural Products Expo West 2022 where they spoke about how Recoup has made strides in the two-plus years since its launch and found a receptive audience among consumers seeking alternatives to traditional sports and hydration beverages. As part of the conversation, Buckwalter discussed how her co-founder's personal health battles inspired the brand, how their respective backgrounds supported their alignment as a team and how Recoup set out to create a foundation for success. She also explained why leaning into both flavor and function has supported trial and sales and why she encourages entrepreneurs to build and engage with a network of like minded founders. 26:01: Interview: Dr. Juan Salinas, Founder/CEO, P-nuff Crunch – Also at Expo West 2022, Latif sat down with Salinas, who spoke about how he drew upon his education in food science and sport nutrition and as a project manager with global food companies including Kraft Foods and Nestlé to develop P-nuff Crunch. Salinas also discussed how the brand gained national attention in 2020 following his memorable appearance on “Shark Tank,” where P-nuff landed investment from Mark Cuban. Further topics include communicating the benefits of its key ingredients to consumers, why he's bullish about brick-and-mortar retail despite the brand's strong ecommerce sales and why he wants the company to be known for nutrition, first and foremost.   50:36: Interview: Michelle Razavi and Nikki Elliott, Co-Founders, ELAVI – Razavi and Elliott spoke with Latif at Expo West 2022 about the underpinnings of ELAVI, which is presented as a brand of “functional, decadent snacks to boost energy, recovery, and focus.” ELAVI markets a line of collagen protein bars and a new line of superfood cashew butters that are similarly positioned and described as “protein frosting.” Razavi and Elliott discussed how their work as Equinox fitness instructors supported their vision for a modern protein company, why they sought to position ELAVI as a “luxe brand,” why video has been a key medium for communicating with consumers and why patience and taste were critical factors prior to launching the nut butters.  Brands in this episode: Recoup Beverage, P-nuff Crunch, ELAVI, Gatorade, Powerade, Taika, Hella Cocktail Co., Hoplark, Asarasi

Coffee & A Good Vibe
LIVE from Our Event | Panel of the Top Male Entrepreneurs ON: Scaling Brands, Selling Businesses & Investing | Jake Kassan, Josh Kaplan, Steven Borrelli, David Greenfeld & Nate Forster

Coffee & A Good Vibe

Play Episode Listen Later Mar 14, 2022 57:38


Join us for a Special LIVE Podcast recording from our second LIVE Coffee & A Good Vibe Podcast event ft a powerhouse panel of iconic Male Entrepreneurs in LA. Meet your panel: Jake Kassan - Founder of MVMT Josh Kaplan - CEO of Menlo Club & Melrose Place David Greenfeld Founder/CEO of Dream Pops Steven Borrelli, Founder/CEO of CUTS Nate Forster - Founder/CEO of NEOU At this event we will have founders, entrepreneurs and influencers in LA to come out, network, connect and enjoy various brand activations from our incredible sponsors! As well as an open bar sponsored by Nosotros Tequila and refreshments / treats from various trending CPG Brands in Los Angeles. Special Mentions & Shoutout to our incredible Event Sponsors: Clearstem Skincare, Drink Barcode, Hiyo, Dream Pops, Elavi, RVIVL, Toto Foods. EPISODE SUMMARY: PANEL QUESTIONS Scaling without investment ~25K to start their brand, most tactical places to place their money for the largest ROI Best tips/practices on the path to attaining funding / investors for their brand Personal Experiences - The biggest adversity / curveball you've experienced in your business and how you overcame it Product Innovation & Scaling - adding skews and diversifying new lines in your brand without diluting Internal happiness and fulfillment- attaching your identity to your business in entrepreneurship Non-negotiable habits & tools for life Name the season of life you are currently in right now & why LIVE PANEL Q & A with the audience Share the love & let me know your thoughts over on Instagram, @coffeeandagoodvibe | @ayeshasehra EPISODE MENTIONS: Clearstem Skincare - Check out the incredible products of Clearstem Skincare and use code, GOODVIBES for an exclusive discount at checkout! SHOP OUR MERCH - Coffee & A Good Vibe did an exclusive Merch drop with Melrose Place! CONNECT: YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast insta ➟ click HERE To learn about my Branding & PR Agency Grow The Social ➟ click HERE To connect with this week's guest click ➟ HERE

Almost 30
501. The Most Important Part of Your Spiritual Journey

Almost 30

Play Episode Listen Later Mar 3, 2022 61:29


If you've ever felt that swell of superiority for your spiritual pursuits over your peers, then this episode is for you. The spiritual ego is real, y'all, and it's a trap pretty much all of us will fall into as we power our way through the “high vibrations” checklist. Yoga, check. Plant-based diet, check.  Meditation morning routine, check.  In this episode, Krista explores how the spiritual ego manifests itself in our day-to-day lives, how she has curbed past spiritual narcissism, and the different ways you can mindfully play with the ego so it doesn't cloud your spiritual evolution.  We also talk about: What overconsuming spirituality looks and feels like The difference between the ego and identity  Exploring the “guru” archetype  Self-enhancement vs. spiritual progression  Why we need to integrate spiritual information  How to be mindful of the ego  Overconsumption of spirituality  Sponsors: Elavi | Use code ALMOST30 for 15% off + free shipping on two pouches or more athttps://www.elavi.co/ ( Elavi.co) Beauty & the Broth | Use code for ALMOST30NATION for 20% off at https://thebeautyandthebroth.com/ (thebeautyandthebroth.com) Zocdoc | Search for local doctors who take your insurance. Download the Zocdoc app for free at https://www.zocdoc.com/ (zocdoc.com/almost30) Magic Spoon | Visit http://magicspoon.com/almost30 (magicspoon.com/almost30) and use code ALMOST30 to save $5 off your order.  Join our community: http://almost30.com/membership (almost30.com/membership) https://www.facebook.com/Almost30podcast/groups (facebook.com/Almost30podcast/groups) Podcast disclaimer can be found by visiting: https://almost30.com/disclaimer (almost30.com/disclaimer).  Find more to love at http://almost30.com/ (almost30.com)! Almost 30 is edited by http://crate.media (Crate Media).

Powerful Personal Brand
How Authentic Personal Branding Sets You Apart from Your Competitors?

Powerful Personal Brand

Play Episode Listen Later Feb 23, 2022 35:35


Learn how to be passionate and authentic about your personal brand. Nikki and Michelle of ELAVI discuss how their personal brand set them apart from their competition. They share tips about transparency, best practices for growing a successful business, and a personal brand. They are two friends with a shared vision: to help fuel go-getters who know health is all about balance. To get more ideas for your Personal Brand, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass About Michelle & Nikki Michelle Razavi and Nikki Elliot, Michelle and Nikki are the founders of Elavi, a modern wellness company, reinventing nutrition and re reinventing nutrition for energy and longevity as certified fitness trainers with backgrounds in integrative wellness and performance sports, their approach to food is both functional and holistic. Their formulation process is rooted in prioritizing tastes without compromising on ingredients designed to help your body thrive daily. Their mission is to promote wellness, resilience, and feeling unstoppable to their community of go-getters. Other places to find them Instagram: @heyelavi TikTok: @heyelavi Place your first order here and use the promo code below for an exclusive discount! elavi.co. 10% off with code CLAIRE For more personal branding tips and strategies, follow along with Claire: FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass (https://clairebahn.com/personal-branding-masterclass) Website: https://clairebahn.com/ (https://clairebahn.com/) Instagram: https://www.instagram.com/clairebahn/ (https://www.instagram.com/clairebahn/) LinkedIn: https://www.linkedin.com/in/clairebahn/ (https://www.linkedin.com/in/clairebahn/) Twitter: https://twitter.com/clairebahn (https://twitter.com/clairebahn) YouTube Channel: https://www.youtube.com/clairebahn (https://www.youtube.com/clairebahn) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

JUJ HEALTH
#25 Founders of ELAVI, Nikki & Michelle, Functional Snack Company

JUJ HEALTH

Play Episode Listen Later Jan 7, 2022 42:32


In today's episode, I got to chat with Nikki & Michelle, founders of the functional snack brand, ELAVI. ELAVI is a company founded by both Nikki + Michelle, whose mission is elevate you with the right ingredients and get you to where you want to be. As fitness instructors, they wanted to create a snack that properly fuels the body with the right nutrients in order to perform through the day. Their protein bar is packed with collagen, plant protein and antioxidant superfoods! We not only talk about their incredible product, but we touch on the importance of why people should be mindful of the foods and products they are putting in their bodies. ELAVI is different from the other protein bar companies out there because they are so transparent about their ingredients and there is a specific reason as to why each ingredient was chosen to be in their bar. I am so grateful for their knowledge and appreciation of people's health and I can't wait for you to hear all they have to offer! ELAVI so kindly gave JUJHEALTH listeners a discount code: JUJU which can be used online on their website, linked below. Where To Find ELAVI: Instagram: @heyelavi Buy ELAVI HERE online This podcast was created to motivate, inspire and help you find your light to shine on the rest of the world! For updates and more info follow me on Instagram @jujhealth + @juju_roberts

Almost 30
485. Goal Setting Reframed

Almost 30

Play Episode Listen Later Jan 4, 2022 60:47


Do you *really* want to run a marathon? Or, take that ceramics course? Or, lose 10 pounds? Or, is it more likely that you are creating a future you that's based on external validation from others? There are no right/wrong answers, but checking in to the why behind your to-do list is a beautiful opportunity to unpack your authentic desires. So, before you grab your journal and rattle off your resolutions for 2022, take a moment to reflect. Let's reshape our expectations around goal setting and give ourselves a little breathing room to be in, and cherish, the present moment – always. After all, YOU are the end goal.  We also talk about: Why K + L are reframing their relationship to goal setting Understanding the root of your intentions Authentic goals vs. societal expectations Celebrating your wins Surrendering to allow things to happen without effort  Sponsors: Natural Cycles | Get 20% off your annual subscription + a free thermometer with the code A30 at https://www.naturalcycles.com/ (naturalcycles.com. ) Beekeeper's Naturals | Go to https://beekeepersnaturals.com/pages/shopthehive (beekeepersnaturals.com/almost30) or use code ALMOST30 for 25% off your first order. Bev | Get 20% off your first purchase + free shipping at https://drinkbev.com/pages/almost30?utm_campaign=almost_30_november_2021&utm_medium=podcast&utm_source=almost_30 (drinkbev.com/almost30) or use code “ALMOST30” at checkout. Elavi  | Get 15% off two pouches or more + free shipping with the code ALMOST30 at https://www.elavi.co/discount/ALMOST30 (elavi.co) Osea Malibu | Use code ALMOST30 to get 10% off  your first order + free shipping when you spend $50 or more at https://oseamalibu.com/ (oseamalibu.com) Resources: https://almost30.com/camp (Camp Almost 30. Saturday, January 22, 2022. 10am-2pm (PST) ) Join our community: http://almost30.com/membership (almost30.com/membership) https://www.facebook.com/Almost30podcast/groups (facebook.com/Almost30podcast/groups) Podcast disclaimer can be found by visiting: https://almost30.com/disclaimer (almost30.com/disclaimer).  Find more to love at http://almost30.com/ (almost30.com)! Almost 30 is edited by http://crate.media (Crate Media).

Startup To Scale
22. Building a Brand During the Pandemic with Michelle Razavi of Elavi

Startup To Scale

Play Episode Listen Later Dec 11, 2021 24:32


Michelle and her co-founder Nikki launched Elavi, a line of collagen protein bites during the pandemic. We check-in after their first year in business on all the lessons learned. We discuss everything from the mental toll of entrepreneurship to an effective strategy to fundraise during the pandemic. This is a great episode that you don't want to miss.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Life Snacks
17. Have Your Snack And Look Like One Too. Feat. Nikki Elliott and Michelle Razavi

Life Snacks

Play Episode Listen Later Sep 7, 2021 53:54


Lauren chats with Nikki Elliott and Michelle Razavi, the founders of Elavi. Elavi protein bites are the first food supplement to use both marine + bovine collagen that helps supports healthy hair, skin, joints, gut health, and athletic recovery. Before founding Elavi, Nikki and Michelle both worked corporate jobs and taught group fitness classes at Equinox. As they were navigating their busy, on-the-go lifestyle they felt such a strong need for snacks that actually tasted good and wouldn't upset their stomach. Elavi is just that snack. It is formulated by fitness instructors and approved by dietitians to be the best snack to keep you nourished and energized. In this episode they share: In your mid-20s your natural collagen supply actually greatly decreases The best way to consume collagen. Hint: It might not be in your coffee How they used Bumble and other dating apps to sell products to the male market during quarantine Their journey leaving the corporate world and pursuing Entrepreneurship full time as best friends How to evaluate your interests when picking a career path Buy Elavi bites using the code "lifesnacks" for a discount HERE Follow Nikki and Michelle on Instagram Keep up with the Life Snacks Podcast HERE lifesnackspodcast.com

The Story of a Brand
ELAVI - Easy-to-Digest, Functionally Beneficial, On-the-go Snack

The Story of a Brand

Play Episode Listen Later Aug 31, 2021 33:57


**This episode is brought to you by MuteSix, StoreYa, and Justuno**   An elevated energy bite - that's what ELAVI's snacks are. Today we have Nikki Elliott and Michelle Razavi, co-founders of ELAVI, a modern wellness brand. Nikki and Michelle were fitness instructors juggling corporate jobs and struggled to find good healthy snacks to nourish their bodies. So they launched ELAVI. With ELAVI, they sought to create an easy-to-digest, functionally healthy, and on-the-go snack. They were so confident of their idea, they both put together their grad school money for this brand. According to them, there is no right or wrong way to bring a product to market. Asking for help, being passionate, and doing research helped them in their journey. They also discuss the idea that their relationship as co-founders is a lot like a marriage. In part 1 of this The Story of a Brand Feature, Nikki and Michelle talk about: * Gratefulness * Overview of the brand * Where they were before * Nourishing high protein energy snack * How they created the prototype * Advice for other entrepreneurs * Being co-founders together Join Ramon Vela, Nikki Elliott, and Michelle Razavi as they break down the inside story on The Story of a Brand. For more on ELAVI, visit: https://www.elavi.co/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

The Story of a Brand
ELAVI - Energy. Recovery. Youthfulness.

The Story of a Brand

Play Episode Listen Later Aug 31, 2021 35:16


**This episode is brought to you by MuteSix, StoreYa, and Justuno**   A product that is good for you - that's what ELAVI's Co-Founders, Nikki Elliott, and Michelle Razavi, strived to do while starting the brand. In the second part, the partners say they understand each other's recharge points and always put the company first. Michelle and Nikki choose collagen for their product because it's the protein that declines with age and is ignored in most people's diets. They wanted to fill this white space. The brand got close to consumers by launching a couple of months before the pandemic. People were prioritizing health so they were open to new things or brands. Michelle advises businesses to always ask for help, feedback, and better terms, while Nikki emphasizes transparency. In part 2 of this episode of The Story of a Brand, Nikki and Michelle talk about: * Their relationship * How they got people excited * What is collagen, and why did they choose it * Antioxidants * Where to get ELAVI * Showing reviews and upcoming activations * Flavors at ELAVI * Their packaging * Message from Michelle and Nikki * New flavors Join Ramon Vela, Nikki Elliott and Michelle Razavi as they break down the inside story on The Story of a Brand. For more on ELAVI, visit: https://www.elavi.co/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

Searching For Truth
FAMILY COURT CORRUPTION | SEARCHING FOR TRUTH

Searching For Truth

Play Episode Listen Later Nov 26, 2020 148:40


This is the story of Elavi Dowie's fight to see his children. After splitting from the children's Mother Elavi thought he would stand a fair chance seeing his children and so went to the courts himself. Little did he know that this would be the beginning of a 6 year fight with the family courts. As you will hear Elavi is now fighting the family courts. It really as if his children have been forgotten, however this is far from the case for Elavi who has been sent to prison twice over this and is facing criminal court in December 2021. His story is the perfect example of how our UK family court system tries to destroy fathers and families. Contains important & relevant information as well as hope & inspiration. I seriously suggest people follow Elavi on YouTube and reach out to him especially if you are in a similar position with the family courts or like Elavi are waiting for your case to go criminal trial. You are not alone :-) There is hope, don't give up hope... Follow Elavi: https://www.youtube.com/c/ELAVITRUTHTV/ Check out Japanese scientist Dr Masaru Emoto's studies of the molecular structure of water: https://www.youtube.com/watch?v=5cyQVu_8EFc Watch the preview on YouTube here ➜ https://youtu.be/tIzYVOFORlo Video content marked as follows: 1 min: Introduction to Elavi's story 10 min: Description of family courts system and the war taking place 18 min: Legal Aid, how it works and for whom 26 min: Families need Fathers Group 28 min: Finding of Facts / Family Court Probability VS Fact 30 min: Non Molestation order explained 32 min: Monetary gains - Making up the deficit 36 min: Understanding the law and taking an oath 38 min: Rape Allegation 46 min: Compassion for the children missing in the family courts system 48 min: Community service for mentioning children's names 49 min: The psychological assessment. Recording evidence in court 54 min: The expense to have your own legal team. System gets fed everyone get paid. How payment dictates the verdict. Corrupt judges exposed. 57 min: 5 months in prison, a warehouse for humans. Keeping you silent in prison. 1hr 6 mins: Heartache, what to buy your own children you've not seen for 6 years 1hr 12 mins: They cant take away the power of Love you have inside for your children. 1hr 13 min: The Trial - Fight Campaign. Putting the family courts on trial 1hr 16 min: Elavi discloses an EXCLUSIVE only on Searching for Truth 1hr 23 min: Find out what Angels were revealed for Elavi 1 hr 28 min: Message to the people - Time to unite together 1hr 33 mins: Fighting the system from a prison cell 1hr 37 mins: Speaking human rights to fellow prisoners 1hr 44 mins: Prison Pipeline is like a business that make a lot of money 1hr 45 mins: Franchised Legal Aid 1hr 52 mins: Psychological assessment, the REAL results 2 hr: Why you should always get an independent psychological expert 2 hr 02 min: No compassion when its needed most 2hr 04 mins: The Care System, Care Leavers and the Elderly 2 hr 08 min: Essential 2 part play. Giving up is only an option if you've given up with the system. DONT GIVE UP! 2 hr 10 min: The importance of energy and belief. Mind shift strengthens the bond with your children 2 hr 12min: Dr Masuru Emoto - on energy, water and emotions 2 hr 18 min: Stockholm Syndrome - Parent Alienation 2 hr 20 min: Reducing pain and anger by taking ACTION 2 hr 22 min: Talking about LOVE - Searching for Truth Now, What can you do NOW? FOLLOW ME ON FACEBOOK ➜ http://facebook.com/visibleconnections/ Get in touch with me ➜ searchingfortruthdj@gmail.com

Searching For Truth
FAMILY COURT CORRUPTION | TRAILER | SEARCHING FOR TRUTH

Searching For Truth

Play Episode Listen Later Nov 22, 2020 13:57


This is the trailer to the story of Elavi Dowie's fight for his children. After splitting from his children's mother Elavi thought he would stand a fair chance seeing his children and so went to the courts himself. Little did he know that this would be the beginning of a 6 year fight with the family courts to see his children. Elavi has been sent to prison twice over this and is facing criminal court in December 2021. His story is the perfect example of how our UK family court system tries to destroy fathers. This is the Trailer, the full episode will be available here soon, if not already. You can also watch this interview here: https://youtu.be/tIzYVOFORlo FOLLOW ME ON FACEBOOK ➜ http://facebook.com/visibleconnections/ Email: searchingfortruthdj@gmail.com