Podcasts about mouth marketing association

Dilara has been featured in the Huffington Post, Mashable, and Buzzfeed while her thought leadership has been detailed in blogs for Columbus CEO Magazine, the American Marketing Association, and Word of Mouth Marketing Association. Her work has also caught the eye of the TODAY Show, USA TODAY, Forbes Magazine and landed her recognition on the Columbus Business First Forty Under 40 list. Her recent speaking engagements include Together Digital, the Ohio Marketing Summit, and the Retail Summit.Join us on this episode to learn ways you can advance in your career.

Episode Title: How To Create A Super Bowl Ad In this episode, we talk to Tim Calkins(College Professor & Consultant) as we discuss this year's Super Bowl Ads, his book, and so much more. Be sure to check out TimCalkins.com Purchase his book How To Wash A Chicken: Mastering The Business Presentation **More On Tim** Tim is a marketing professor, author, speaker and consultant. His newest book is a guide to creating and delivering powerful business presentations. It is titled How to Wash a Chicken: Master the Business Presentation. You can read more about the new book here. Tim is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is also co-academic director of the Kellogg on Branding executive education program. He has received numerous awards for teaching excellence. In 2018, he received the Top Professor Award from Germany's Kellogg-WHU Executive MBA Program. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award's more than forty year history to have won it twice. He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards, and the Kellogg Executive MBA Program's Top Professor Award four times. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” In addition to How to Wash a Chicken, Tim is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005) and Kellogg on Branding in a Hyper-Connected World (John Wiley & Sons, 2019). Tim manages Building Strong Brands, a blog on brand strategy. Inc.com, the Web arm of Inc. Magazine, included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision. He has authored more than two dozen articles on marketing topics. Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions. He has served as a judge for the Word of Mouth Marketing Association's WOMMY Awards, the Native Creatives Awards and the EthicMark Awards. In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues. His recent clients include Eli Lilly, Hearst and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks. He serves on the board of the Alliance Française de Chicago and completed two terms on the board of the Lycée Français, Chicago's French-International School. Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products. He received his BA from Yale and his MBA from Harvard. Tim lives in Chicago with his wife and three children, and no chickens. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  WWW.FUNKYMEDIA.AGENCY

In this episode, we talk to Tim Calkins (College Professor & Consultant) as we discuss this year's Super Bowl Ads, his book, and so much more. Be sure to check out TimCalkins.com Tim is a marketing professor, author, speaker and consultant. His newest book is a guide to creating and delivering powerful business presentations. It is titled How to Wash a Chicken: Master the Business Presentation. You can read more about the new book here. Tim is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is also co-academic director of the Kellogg on Branding executive education program. He has received numerous awards for teaching excellence. In 2018, he received the Top Professor Award from Germany’s Kellogg-WHU Executive MBA Program. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards, and the Kellogg Executive MBA Program’s Top Professor Award four times. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” In addition to How to Wash a Chicken, Tim is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005) and Kellogg on Branding in a Hyper-Connected World (John Wiley & Sons, 2019). Tim manages Building Strong Brands, a blog on brand strategy. Inc.com, the Web arm of Inc. Magazine, included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision. He has authored more than two dozen articles on marketing topics. Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions. He has served as a judge for the Word of Mouth Marketing Association’s WOMMY Awards, the Native Creatives Awards and the EthicMark Awards. In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues. His recent clients include Eli Lilly, Hearst and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks. He serves on the board of the Alliance Française de Chicago and completed two terms on the board of the Lycée Français, Chicago’s French-International School. Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products. He received his BA from Yale and his MBA from Harvard. Tim lives in Chicago with his wife and three children, and no chickens. Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife

In this episode, we talk to Tim Calkins(College Professor & Consultant) as we discuss this year's Super Bowl Ads, his book, and so much more. Be sure to check out TimCalkins.com Purchase his book How To Wash A Chicken: Mastering The Business Presentation **More On Tim** Tim is a marketing professor, author, speaker and consultant. His newest book is a guide to creating and delivering powerful business presentations. It is titled How to Wash a Chicken: Master the Business Presentation. You can read more about the new book here. Tim is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is also co-academic director of the Kellogg on Branding executive education program. He has received numerous awards for teaching excellence. In 2018, he received the Top Professor Award from Germany's Kellogg-WHU Executive MBA Program. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award's more than forty year history to have won it twice. He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards, and the Kellogg Executive MBA Program's Top Professor Award four times. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” In addition to How to Wash a Chicken, Tim is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005) and Kellogg on Branding in a Hyper-Connected World (John Wiley & Sons, 2019). Tim manages Building Strong Brands, a blog on brand strategy. Inc.com, the Web arm of Inc. Magazine, included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision. He has authored more than two dozen articles on marketing topics. Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions. He has served as a judge for the Word of Mouth Marketing Association's WOMMY Awards, the Native Creatives Awards and the EthicMark Awards. In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues. His recent clients include Eli Lilly, Hearst and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks. He serves on the board of the Alliance Française de Chicago and completed two terms on the board of the Lycée Français, Chicago's French-International School. Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products. He received his BA from Yale and his MBA from Harvard. Tim lives in Chicago with his wife and three children, and no chickens. Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

Jay Baer is the founder and President of Convince & Convert. Jay has advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers. In addition to strategy consulting, the firm also runs Convince & Convert Media, a fast-growing education company that produces six podcasts, a digital magazine, email, webinars and white papers. Jay’s Social Pros show was named Best Marketing Podcast in the 2015 Content Marketing Awards. In 2017, Jay was inducted into the Word-of-Mouth Marketing Hall of Fame by the Word-of-Mouth Marketing Association. And in 2018, he was enshrined in the Professional Speaking Hall of Fame, where there are just 187 living members. Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.   His is also an avid tequila collector and a certified BBQ judge. Show Notes What Jay was doing (and really disliking) before joining an internet company. What the online marketing landscape looked like when Jay got started in the industry. Why Jay decided to build Convince and Convert differently from his past companies. Why you’re better off telling one story about your company over and over in different, interesting ways versus telling six different stories. Jay’s Christmas tree analogy to starting new businesses.

In this Fund81 podcast interview, Dave Balter, the CEO of one of our MergeLane portfolio companies, Flipside Crypto, shared his perspective on investing in the cryptocurrency space. I invited Dave to join us for four reasons: He is one of the most engaging and entertaining speakers I know. He has the ability to explain complex things in an easy-to-understand way - something I have found rare in the cryptocurrency space. He is obsessed with and extremely knowledgeable about cryptocurrency. Because he is both a serial entrepreneur and a venture investor, he has an interesting perspective from both sides of the table. About Flipside Crypto Flipside Crypto has developed algorithms to track cryptocurrency performance indicators. Flipside licenses this data and uses its technology to provide investment opportunities for accredited investors via its indexes. The company also manages the process of acquiring and storing cryptocurrency to alleviate the headache of potentially confusing things like encryption and digital wallets. Flipside closed a $3.4 million financing round led by True Ventures three months after MergeLane’s investment. Coinvestors include the Chernin Group, Resolute Ventures, Boston Seed Capital, Converge, and Founder Collective. About Dave Balter Dave Balter is the founder and CEO of Flipside Crypto, a provider of data solutions and investment vehicles for cryptocurrencies. Dave has spent most of his career as an innovation‐obsessed builder of companies, most often as a founder and CEO, but occasionally as a board member, advisor or investor. Dave is also an active venture investor and M&A professional. As an operator, Dave is probably best known for Smaterer, which he founded, led, and sold to Pluralsight in 2014 and BzzAgent, which he founded, led, and sold to dunnhumby in 2011. Post BzzAgent acquisition, Dave acted as Global Head of Investments for dunnhumby and founded dunnhumby Ventures. Dave is also an independent angel and venture partner at Boston Seed Capital. Dave’s investments have included DraftKings, Promoboxx, FitnessKeeper, and Help Scout. Dave was named one of the 30 most disruptive people in Boston tech by Boston Magazine in 2016, was a finalist for the E&Y Entrepreneur of the Year, and was recognized as a future legend by the Ad Club. He cofounded the Word of Mouth Marketing Association and authored two books on the subject including Grapevine and the Word of Mouth Manual Volume II. A long time Techstars mentor, Dave also co-founded Intelligent.ly, a classroom space that helps star employees become managers with his wife, Sarah Hodges, and sits on the Board of Directors for the Boch Center for the Performing Arts. Enjoy!

NEW MIKE KANE CAST - iTunes|Android|Spotify In this special episode, I got the privilege of talking with Sam Ford, Director of Cultural Intelligence at Simon & Schuster. Sam's range of expertise is incredible, and includes a few shared passions: Intellectual life, Kentucky, and, of course, professional wrestling. Sam shares his small-town roots and early love of the USWA out of Memphis, and shows how he has combined that love of pro wrestling with a deep knowledge of comparative media to become an expert who remains a fan! If you've ever turned on a TV set, this episode will inform and entertain you! (From samford.wordpress.com) Sam Ford is Director of Cultural Intelligence for Simon & Schuster, a CBS company. In addition, he is leading various initiatives of the Future of Work in Kentucky with the MIT Open Documentary Lab, the University of Southern California Annenberg School’s Civic Paths team, and other partners, and is a member of the Kentucky team taking part in the MIT Regional Entrepreneurship Acceleration Program (REAP), the first U.S. region to ever be accepted to the program. As a Knight News Innovation Fellow with Columbia University’s Tow Center for Digital Journalism, he is co-leading the Community Stories Lab with Dr. Andrea Wenzel–work which received the inaugural Research Prize for Professional Relevance from the Association for Education in Journalism and Mass Communication (AEJMC) in 2018. Sam also serves as a research affiliate with MIT’s Program in Comparative Media Studies/Writing and as an instructor in Western Kentucky University’s Popular Culture Studies Program. He is also co-founder of the Artisanal Economies Project. With Henry Jenkins and Joshua Green, Sam co-authored the 2013 NYU Press book Spreadable Media: Creating Value and Meaning in a Networked Culture, which was released in paperback in Spring 2018. The book has also been translated into Spanish, Portuguese, Chinese, Korean, Italian, Swedish, and Polish. It was named one of Strategy+Business’ 2013 Best Business Books and voted as a “Top 10 Best Marketing Book You Read This Summer” by the readers of Advertising Age. He is also co-editor, with Abigail De Kosnik and C. Lee Harrington, of the 2011 book The Survival of Soap Opera: Transformations for a New Media Era as well. He frequently publishes academic work on media fandom, transmedia storytelling, professional wrestling, soap operas, the marketing and communications world, and a range of other subjects.  In 2015, Sam launched and ran the Center for Innovation & Engagement at Univision’s Fusion Media Group (as FMG’s VP, Innovation & Engagement), which he ran through the end of 2016. In that role, he helped manage relationships with a range of academic, industry, nonprofit organizations, and other key communities that are focused on innovation and experimentation in storytelling or new ways of building deeper relationships with key audiences and communities. He also collaborated with teams throughout the portfolio company to foster, build, and scale new approaches to storytelling and audience engagement. The Center was the subject of a Harvard Nieman Lab feature, and projects the Center played a key role in designing were honored with a Shorty Social Good Award and a Robert F. Kennedy Journalism Award. Before joining Univision/Fusion Media Group, Sam worked for strategic communications and marketing firm Peppercomm from 2007-2015, where he was named both 2014 Digital Communicator of the Year and a 2014 Social Media MVP by PR News, as well as 2011 Social Media Innovator of the Year by Bulldog Reporter. During that time, Sam served as both a member of the Board of Directors of the Word of Mouth Marketing Association and as co-chair of their Ethics Committee. From 2005-2008, Sam was co-founder and later research manager of the MIT Convergence Culture Consortium. He also acted as co-organizer of the MIT Futures of Entertainment conference series from 2006-2012. Sam has been a contributor to Harvard Business Review, Fast Company, and Inc. He has also written for Wall Street Journal, Boston Globe, BusinessWeek, Advertising Age, The Huffington Post, The Christian Science Monitor, Harvard’s Nieman Lab, Knowledge@Wharton, Columbia Journalism Review, Poynter, Tribeca, Portfolio, Chief Marketer, CMO.com, PRWeek, PR News, The Public Relations Strategist, Communication World, O’Dwyer PR, Firm Voice, PropertyCasualty360, Global HR News, TABB Forum, SLAM! Sports, and various other publications. He began his career as a reporter and columnist for various Kentucky newspapers and, in 2006, won a Kentucky Press Association award for Best Feature. Sam has appeared in documentaries Soap Life, Who Shot the Daytime Soap?, and VICE’s Lil Bub and Friendz and has been quoted in/on, or had his work cited by, a wide range of publications/shows, including The New York Times, The New York Times Magazine, The Financial Times, The Los Angeles Times, Mashable, CNN, APM Marketplace, BBC World Service, PRI’s TheWorld, CNBC, The Australian Broadcasting Corporation, Quartz, Fortune, Forbes, Investor’s Business Daily, CIO, Hollywood Reporter, Les Inrocks, Asahi Shimbun, Nikkei, DePers, Harvard’s Nieman Lab, American Press Institute, Knowledge@Wharton, The Washington Times, HLN, Venture Beat, AdWeek, MediaShift, ESPN: The Magazine, Télérama, Mental Floss, Boing Boing, Slashdot, Buzzfeed, Metro, Reader’s Digest, CableFAX, Soap Opera Weekly, The San Jose Mercury-News, and MIT Slice of Life…and most proudly as trivia on Jeopardy! and NPR’s Ask Me Another, as well as The New York Times crossword. In addition to being a featured speaker at South by Southwest on several occasions, Sam has spoken or moderated at a wide range of in-person and virtual events, including National Association of Television Programming Executives (NATPE), Social Media Week NYC, Future of Storytelling, Front End of Innovation, Back End of Innovation, Media Insights & Engagement Conference, Planning-ness, Annual Insurance Executives Conference, Media Days Munich, NeoTVLab in Argentina, Cartagena Inspira in Colombia, Consumer Culture Theory conference, Console-ing Passions, Flow, and Social Media for Utilities, as well as events for MIT, the University of Southern California, Brown University, UC-Berkeley, Northeastern University, Aberystwyth University in Wales, Western Kentucky University, ESOMAR, the Public Relations Society of America, CTAM, the Advertising Research Foundation, the Association of Cable Communicators, the Word of Mouth Marketing Association, PR News, CableFAX, the Popular Culture Association, the Society for Cinema and Media Studies, the Association for Corporate Growth, the Luxury Marketing Council, the American Association of University Presses, the Association of Management Consulting Firms, the International Association of Business Communicators, the Association of National Advertisers, MarketingProfs, the Kentucky Press Association, the Kentucky Travel Industry Association, the Corporate Communication Leaders Forum, Donate Life America, Social Media Today, and a range of other forums. Sam received his Master’s degree from MIT’s Program in Comparative Media Studies/Writing and a Bachelor’s degree from Western Kentucky University as part of the Honors Program, where he majored in news/editorial journalism, communication studies, mass communication, and English, with a minor in film studies. Currently, he serves as a member of the inaugural MIT Graduate Alumni Council. He is also past chair of WKU’s Department of Communication Advisory Council and a member of  WKU’s Popular Culture Studies Program Curriculum Committee and the WKU Department of Communication Ad Hoc Curriculum Committee. Previously, he served as a member of WKU’s Young Alumni Council and WKU’s Advertising+Public Relations Professional Advisory Committee. Sam is also on the editorial board of USC’s Case Studies in Strategic Communication, the Organization for Transformative Works’ Transformative Works and Cultures, and Soundings: An Interdisciplinary Journal. He lives between New York City and Bowling Green, Ky., with wife Amanda and daughters Emma and Harper.

Danica Kombol is the CEO of the Everywhere Agency, a leading social media & content marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. She founded the blogger network, Everywhere Society to power the agency’s many award-winning influencer campaigns for clients like Macy’s, Carter’s/OshKosh, Coca-Cola, Cox Communications, Moe’s and others. As a social media marketer, Danica draws on her extensive background as a television producer and PR executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live and Kids in the Hall. She’s a frequent speaker at social media conferences and global forums. Danica serves on the board of WOMMA (Word of Mouth Marketing Association), and National Black Arts Festival. She’s a graduate of Leadership Atlanta and an alumna board member of the Atlanta Women’s Foundation.

Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of “Brands Rising”.Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy. Prior Susan led global enterprise social business and digital marketing programs for IBM where she led the technology giant’s social media strategy including social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards. In her current role, Marketing Director of Individual Markets at Blue Cross Blue Shield of Michigan, she leads customer acquisition and retention marketing communications strategy for the Individual Business Unit (IBU) where she is applying her extensive brand management, digital, social media and technology transformation experience to develop growth strategies for the emerging retail individual insurance market in Michigan.She serves on the advisory board of Social Media Association of Michigan and Social Media Today. Susan has served as a long standing member of the Word of Mouth Marketing Association where she serves on the Research and Measurement Council, and in 2013 she co-authored the WOMMA Influencer Guidebook. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators, in 2015 Susan was named amongst the 50 Influential Women in Digital Marketing by TopRank.She joins us from Detroit, Michigan to discuss the role of the Enterprise Digital Strategist.

Fresh Tracker Geno Church of Brains on Fire shares his insights into word of mouth marketing (WOMM) and its role in growing a small business. As a recent inductee into the WOMM Hall of Fame, Geno shares that successful WOMM is not about the technology (read it’s not about the tweets!) and provides simple tips for entrepreneurs to stand out and make a difference. Geno speaks on the importance of community and why community is so important in business today. Community, at its best, is a collective act that we share and enrich by all of us contributing, says Geno. Comparing our lives to pirates and the importance of doing good, Geno shares best practices for taking your idea of doing good and turning it into a business. Believe it or not – it starts with your knowledge of yourself and what you believe. Geno shares some exercises you can do at home to discover what that is for you. Show Notes:2:20 – WOMM. Why it’s not about the technology. Not about the doing. 6:20 – How we’ve gotten lazy in our marketing8:50 – Applying WOMM to your small business13:40 – The role of kindness and happiness and does it have an ROI?17:00 – Lessons from pirates about individual structure and community 20:00 – Similarities between businesses today and the pirate ship.25:00 – Taking your idea of ‘doing good’ and turning it into a business28:00 – Discovering your ‘what I believe about’ system33:00 – Why the world needs you to be a little bit of a pirate right now About Geno Church Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes. Geno was recently inducted in the WOM marketing hall of fame. He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet. www.BrainsonFire.com Visit www.FreshTrackswithKellyRobbins.com and download Our 3-Part Video Series Tracks to Cash and receive more information like this!

Seeing the game live used to be enough for sports fans. Now, stadiums are designed to be a multi-screen experience. How are experiences changing for sports fans, and how are the champions delivering victories? Connected Fans Mean More Experiences What is the product of sporting events? With millennial fans desiring connectivity as a key part of the sports event, modern stadiums have to deliver an experience for those fans who are as interested in uploading selfies as connecting with their favorite team online. Is this an indicator of what people want next for their experiences? 1 in 3 college students claims Internet connectivity is as important to them as air, food, or water! Delivering a connected experience is critical to providing a superior customer experience. There is a 50/50 split on uploading and downloading, meaning it’s just as important to participate in the game in a different way, such as viewing instant replays on mobile devices, as it is to upload photos to social networks. Are you delivering what your fans want? Adam and Jeannie discuss what this trend means for all businesses.  Related Content Article, How sports teams are scrambling to keep millennials coming to games Official site, Amway Center Jeannie’s blog, Sports Lessons – How to Turn Customers into Fans Episode 28: Holacracy, Arizona Diamondbacks CEO Derrick Hall, and Fine Print Sponsor Message 360Connext—Customer Experience Webinar Join us each month for an informative customer experience webinar. After hosting webinars and courses for PopExpert, Word of Mouth Marketing Association, Marketing Profs, and others, 360Connext is now offering webinars to our community. Sign up to explore different topics each month, like how to measure customer experience success, how to write your customer experience mission, and other important and actionable ideas. Register at www.cxwebinar.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the things customers hate about customer service is finding it. How can customer care be embedded into the entire customer journey? Adam and Jeannie discuss the innovations that are making this more of a reality for customers and companies alike. Offer More by Embedding Service Instead of forcing customers to hunt for the right phone number, the right support department or the right email address, what if the right customer support option was just waiting for the customer where and when they need it? Like Amazon’s pioneering Kindle Mayday video support, there are many ways to offer this type of embedded experience. But what does that mean for customers and their feeling of control? Many won't want strangers popping up on video on their screen! Adam and Jeannie discuss the pros and cons of this type of innovative customer service. Gartner reports 100 of the 500 largest global businesses will introduce video-based chat for customer-facing interactions by 2018. This is definitely the future, are you ready? Related Content Article, Mayday, Mayday…Is Video the Future of Customer Experience? Official site, Samsung Smart TV Video, Microsoft shows how its 3D holographic tech will work in your living room Video, United Bank Improves Customer Experiences with NCR Interactive Teller Sponsor Message 360Connext—Customer Experience Webinars Join us each month for an informative customer experience webinar. After hosting webinars and courses for PopExpert, Word of Mouth Marketing Association, Marketing Profs, and others, 360Connext is now offering webinars to our community. Sign up to explore different topics each month, like how to measure customer experience success, how to write your customer experience mission, and other important and actionable ideas. Register at www.cxwebinar.com.    Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

With so many options on the market, it is easier than ever for customers who've had a poor dining experience at one restaurant to take their loyalty and hard earned cash to a different venue. That's a lot of pressure on restaurant staff to create positive customer experiences, every time. So, what is the key in the dining industry to keeping customers loyal? Expectations of Excellence The short answer is that everything in customer experience is an expectations game. Almost everyone has eaten out at one point or another, and in each case, we come in with certain expectations for the dining experience. This is contingent on the type of experience the customer is seeking, which often dictates where they choose to dine. Linen tablecloths, for example, tell a different story than a drive-through window. With so many moving parts and human touchpoints occurring in a very short time frame, one interaction with a rude sommelier within a three hour event may ruin the entire evening. How can the restaurant industry tackle customer service triggers, exceed expectations, and beat the competition? Tune in! Related Content Jeannie's blog post, Customers Redefine TransparencyPortillo's RestaurantCulver's Frozen CustardLou Mitchell'sChick fil A  Sponsor Message 360 Connext—Customer Experience Webinar Join us each month for an informative customer experience webinar. After hosting webinars and courses for PopExpert, Word of Mouth Marketing Association and others, 360Connext is now offering webinars to our community. Sign up to explore different topics each month, like how to measure customer experience success, how to write your customer experience mission, and other important and actionable ideas. Register at www.cxwebinar.com.                Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Superior customer experience is a non-negotiable facet of maintaining a thriving customer base. But how can you deliver an exceptional customer experience without an exceptional budget? Keeping Costs In Line Do you know what you want the experience to deliver? Do you have the team in place, and are they empowered to do the right thing at the right moment? Adam and Jeannie recommend connecting with your team on the front lines to ensure that they are able to communicate effectively with customers and create “small wow moments.” Allowing your customers to feel ownership in your brand doesn't have to involve distributing merchandise or other gifts heavy on the budget. Try crowd-sourcing or other options to reach out to loyal customers, turning them into willing ambassadors for your brand. Especially if you have a customer base already, efficiently tapping into that resource will induce low costs and high benefit. Listen in to hear how a historic soccer club in Argentina used clever experiences to build loyalty in new ways. Want to learn more about creating a fantastic customer experience on a budget? Related Content Adam's blog post, Sometimes WOW Only Takes 5 SecondsJeannie's blog post, Focusing on Customers: Lessons from MedellinJeannie's blog post, How to Turn Customers Into FansVideo and article of River Plate team members delivering jerseys to fansKarma GoBetabrand, crowdfunded clothing communityWhat's Your Purple Goldfish, by Stan PhelpsEd Debevic’s Diner in Chicago Sponsor Message Customer Experience Webinar Join us each month for an informative customer experience webinar. After hosting webinars and courses for PopExpert, Word of Mouth Marketing Association and others, 360Connext is now offering webinars to our community. Sign up to explore different topics each month, like how to measure customer experience success, how to write your customer experience mission, and other important and actionable ideas. Register at www.cxwebinar.com.                Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know that customer service is an essential aspect of customer experience can often be disconnected from profit. How can you improve customer experience while maintaining the health and profitability of your organization? Three Dimensional Customer Experience Everyone loves profit; the point of having customers is to have a viable, thriving organization or business. But the math behind how customers feel about your organization is often messy and doesn’t always make sense. It may be hard to judge why you have a high percentage of customers dropping off, and if you focus on the numbers alone you may miss the intuitive element of customer experience. You must take into account both the human, emotional aspect and the critical data when designing and delivering a customer experience strategy. “Identify the pressure points,” advise Adam and Jeannie, "and invest resources into the ones that matter, the ones that drive retention or defection." Bear in mind that these may become long term strategies. And it’s not just the negative points in a process you should pay attention to. What positive aspects of your customer experience could be amplified? These often get overlooked and thus stay isolated, pleasing only a small amount of customers instead of improving retention, loyalty, and profitability. How can you improve customer experience today instead of exclusively focusing on fixing the numbers? There’s a lot that can be done within the confines of regulations and profit restrictions. Tune in to find out more. Related Content Adam's blog post, All Customer Service Is Subject to the Abuse Exception Sponsor Message Customer Experience Webinar Join us each month for an informative customer experience webinar. After hosting webinars and courses for PopExpert, Word of Mouth Marketing Association and others, 360Connext is now offering webinars to our community. Sign up to explore different topics each month, like how to measure customer experience success, how to write your customer experience mission, and other important and actionable ideas. Register at www.cxwebinar.com.                Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Three Comparative Media Studies alums -- Sam Ford, Rekha Murthy, and Parmesh Shahani -- return to discuss their post-graduate lives. Sam Ford is Director of Audience Engagement at strategic communication and marketing firm Peppercomm. He is co-author of the 2013 book Spreadable Media and co-editor of the 2011 book The Survival of Soap Opera. Sam is a contributing author to Harvard Business Review, Fast Company, and Inc.; a research affiliate with MIT’s Program in Comparative Media Studies/Writing; and an instructor with Western Kentucky University’s Popular Culture Studies Program. Sam currently serves as Co-Chair of the Word of Mouth Marketing Association’s Ethics Committee. He has recently published work with The Journal of Fandom Studies, Panorama Social, Cinema Journal, The Journal of Digital & Social Media Marketing, Advertising Age, PRWeek, PR News, O’Dwyer PR, IABC Communication World, The Public Relations Strategist, PropertyCasualty360, Oxford University Press Bibliographies, and the NYU Press book, Making Media Work, among other outlets. He’s based in Bowling Green, Kentucky. Rekha Murthy is Director of Projects + Partnerships at PRX, where she finds innovative ways for public media stations and producers to reach audiences and earn revenue. Rekha runs PRX’s digital distribution program, where she forges new, non-broadcast pathways for audio works. These range from established channels like iTunes and Amazon, to aggregators like TuneIn and Stitcher, to entertainment and education services large and small. As part of PRX’s award-winning Apps team, Rekha has set new standards for public media’s mobile strategy and adoption with apps including the Public Radio Player, This American Life, and for major stations. She launched PRX’s iTunes distribution service, making independent productions and major national programs available for sale in the iTunes Store. Rekha advises various transmedia initiatives for public media and served on the board of the Integrated Media Association (now part of Greater Public). Before PRX, Rekha was a producer for NPR’s All Things Considered and an editor of NPR.org. She’s been a project manager and user experience designer for web and mobile clients. Parmesh Shahani, listed in 2012 as one of 25 Indians to watch out for by Financial Times, is the head of the Godrej India Culture Lab — an experimental idea-space that cross-­pollinates the best ideas and people working on India from across the academic, creative and corporate worlds to explore what it means to be modern and Indian. In addition, Parmesh also serves as the Editor-at-large for Verve magazine, India. He is a Yale World Fellow, currently spending a semester in New Haven. He is also a World Economic Forum Young Global Leader, TED Fellow, and a Utrecht University-Impakt Fellow. Parmesh’s masters’ thesis at CMS was released as a book “Gay Bombay: Globalization, Love and (Be)Longing in Contemporary India” by Sage Publications in 2008. You can follow Parmesh on Twitter at @parmeshs.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Follow Kathy on Twitter NOTE: Chris did not make the call...however, content was covered.   Scaling the Human Factor with Employees Among a brand's best champtions are its employees. Social is always about relationships and building trust. It's people to people interaction. Research shows that customers trust people like ourselves far more than executives.  So how do we turn employees into powerful, socially engaged advocates?  Join me June 12th for a great conversation with author Chris Boudreaux.   About CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global consultancy, Chris is a globally recognized thought leader in social and digital technologies, operations, and governance. In 2011, he co-authored published The Most Powerful Brand on Earth with Susan Emerick of IBM.  He is a governing member of the Word of Mouth Marketing Association, and his site, SocialMediaGovernance.com, serves practitioners worldwide.        

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerburg. Show Notes: https://www.socialmediaexaminer.com/23  

Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua.  He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations.  He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing.  Joe co-chairs the Word of Mouth Marketing Association’s ethics panel.  He speaks at universities and conferences around the world on social media ethics and content marketing.  

Peter Blackshaw has led the charge in consumer generated media.  A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and … Continue reading →

Welcome to episode #88 of Six Pixels Of Separation - The Twist Image Podcast. I had an great time at the Shop.org Strategy And Innovation Forum in Orlando, Florida this week and you get to reap the benefits of it because I had a great conversation with Andy Sernovitz - author of the Word of Mouth Marketing book, founder of WOMMA - Word of Mouth Marketing Association and the guy behind the Blog Council. He's also a Blogger and all-around nice guy. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #88 - Host: Mitch Joel. Running time: 36:42. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1290 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Shop.org – Strategy and Innovation Forum - January 22 – 24 - Orlando, Florida. Andy Nulman – Airborne Entertainment – Pow! Right Between The Eyes. PodCamp Toronto – February 23rd – 24th – Ryerson University. In Conversation – Andy Sernovitz – Word Of Mouth Marketing - WOMMA. Author of Word of Mouth Marketing. Founder of WOMMA – Word of Mouth Marketing Association. Blogger – Damn, I Wish I'd Thought Of That! Blog Council. Canadian Marketing Association – From Mass To Grass - Word of Mouth Marketing Conference – June 12th, 2008. Six Points of Separation – Six Ways To Build Word of Mouth: 1. Purple Cow. 2. Hyper-local. 3. Who. 4. Easy. 5. Gift Economy. 6. Emotional. Music - David Usher - 'The Music'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #88 - Host: Mitch Joel. Tags: advertising airborne entertainment andy nulman andy sernovitz anthony robbins blog blog council blogging business canadian marketing association cma david usher deepak chopra digital marketing facebook foreword thinking google itunes loretta laroche marketing mike lipkin motivational books online social network podcamp toronto podcast podcasting pow right between the eyes power within ryerson university shop six pixels of separation social media marketing strategy and innovation twist image womma word of mouth marketing