Podcast appearances and mentions of Erik Buell

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time that includes e-bikes outselling pedal bikes, REI's new eMTB, Onewheel's totall recall, Zero's price reduction on electric motorcycles, and more. This episode we are also joined by a special guest, legendary motorcycle designer Erik Buell, to discuss his fascinating move into electric bikes and e-motorcycles, focusing on the upcoming Fuell Fllow motorcycle. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin, and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the Wheel-E podcast today: First ride: FUELL Flluid-2 and Flluid-3 electric bikes change the game The country where electric bikes outsell pedal bikes REI pulls the cover off its first ever full-suspension electric mountain bike After first refusing, OneWheel recalls all of its self-balancing electric skateboards Cheaper electrics? Zero Motorcycles announces permanent price drops on all models Review: Scooterson is the weirdest and also coolest electric scooter I've ever ridden Here's the live stream for today's episode starting at 12 p.m. ET (or the video after 1 p.m. ET): https://www.youtube.com/watch?v=YCSxjhgqPlQ

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time that includes e-bikes outselling pedal bikes, REI's new eMTB, Onewheel's totall recall, Zero's price reduction on electric motorcycles, and more. This episode we are also joined by a special guest, legendary motorcycle designer Erik Buell, to discuss his fascinating move into electric bikes and e-motorcycles, focusing on the upcoming Fuell Fllow motorcycle. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin, and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the Wheel-E podcast today: First ride: FUELL Flluid-2 and Flluid-3 electric bikes change the game The country where electric bikes outsell pedal bikes REI pulls the cover off its first ever full-suspension electric mountain bike After first refusing, OneWheel recalls all of its self-balancing electric skateboards Cheaper electrics? Zero Motorcycles announces permanent price drops on all models Review: Scooterson is the weirdest and also coolest electric scooter I've ever ridden Here's the live stream for today's episode starting at 12 p.m. ET (or the video after 1 p.m. ET): https://www.youtube.com/watch?v=YCSxjhgqPlQ

Fuell's vision for the Fllow was to “put freedom, technology and emotion back into urban travel.” To accomplish this vision, Fuell sought to reinvent a comfortable ride with powerful acceleration in an urban environment with pollution constraints. According to Fuell, the Fllow has the luggage capacity and practicality of a large scooter but appears and handles more like a mid-size motorcycle.Electrical features include a patent-pending axially integrated transverse flux motor integrated into the rear wheel, a battery pack integrated into the chassis and the ability to update battery packs for new technologies. 

Dedicated Episode Page: https://tro.bike/?p=31803Music by Otis McDonald (https://otismacmusic.com/)Maggie's your narrator, this round. She knows (https://tro.bike/author/margaret_dean/) there's plenty to be excited about this riding season, as many are transitioning to that next bike. About that, Erik Buell has some electrifying ideas on the matter that might Fuell your decision!Tim, Travis and Robin get to debate vicariously through the sudden, dramatic stage-left exit of Armene's Aprilia RSV4 (https://www.google.com/search?q=aprilia+rsv4&tbm=isch). In short, she's on the hunt for that next great purchase. Everyone chimes in with an infinite list of solutions, some of 'em even worth considering!But ... Armene had to walk that bike to the end of the road so as not to wake the neighbors. That was just for a morning commute! What if there were a silent electric bike with a beautiful sport profile and fifty liters of onboard storage to get her where she's goin'? Enter Erik Buell. That is to say ... Fuell (https://www.fuell.us/).

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time that includes Luna Cycle bringing in a "Sur-Ron killer" known as the Talaria, SONDORS launching its own Sur-Ron styled off-road yet street-legal bikes, new electric bikes from FUELL and SUPER73, and lots more. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin, and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. We have a special guest this week, Founder and CEO of Luna Cycle, Eric Hicks, who will join us to discuss the new "Sur-Ron killer" that Luna just started offering in the US. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the Wheel-E podcast today: Luna launches ‘Sur-Ron killer' Talaria Sting electric motorbike with 50% more power SUPER73 launches Adventure series e-bikes, kids bikes, and new e-motorcycle details ‘World's longest range e-bikes' launched by Erik Buell's electric bicycle company SONDORS unveils MetaBeast 50 mph e-bike and 75 mph electric trail bike Here's why one startup is giving out 140,000 free electric motorcycles This guy bought a Chinese electric food truck from Alibaba. Here's what showed up Here's the live stream for today's episode starting at 11 a.m. ET (or the video after ~12 a.m. ET): https://www.youtube.com/watch?v=tVcqai7Al5E

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time that includes Luna Cycle bringing in a "Sur-Ron killer" known as the Talaria, SONDORS launching its own Sur-Ron styled off-road yet street-legal bikes, new electric bikes from FUELL and SUPER73, and lots more. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin, and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. We have a special guest this week, Founder and CEO of Luna Cycle, Eric Hicks, who will join us to discuss the new "Sur-Ron killer" that Luna just started offering in the US. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the Wheel-E podcast today: Luna launches ‘Sur-Ron killer' Talaria Sting electric motorbike with 50% more power SUPER73 launches Adventure series e-bikes, kids bikes, and new e-motorcycle details ‘World's longest range e-bikes' launched by Erik Buell's electric bicycle company SONDORS unveils MetaBeast 50 mph e-bike and 75 mph electric trail bike Here's why one startup is giving out 140,000 free electric motorcycles This guy bought a Chinese electric food truck from Alibaba. Here's what showed up Here's the live stream for today's episode starting at 11 a.m. ET (or the video after ~12 a.m. ET): https://www.youtube.com/watch?v=tVcqai7Al5E

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time that includes Amazon getting in hot water for selling kits to hot-rod electric bikes, reviews of interesting new electric bikes, Erik Buell's electric motorcycle starts taking reservations, there's an upcoming electric Kawasaki Ninja motorcycle, and lots more. This week's Podcast is again sponsored by Gates belt drives and their new Moto X5 Belts. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the podcast today: FLX unveils new electric bicycle based on the timelessly cool Schwinn Stingray KKBike K26S full-suspension fat tire e-bike review: A 30 mph rocket of an electric bike Amazon takes heat for selling devices to hot-rod electric bikes for more speed Review: Pedego's City Commuter Platinum rides dreamy, but the best part isn't even the bike Erik Buell's futuristic FUELL Fllow electric motorcycle finally opens reservations ahead of launch First look at electric Kawasaki Ninja and Kawasaki Z electric motorcycle, coming out in 2023 SONDORS Metacycle low-cost electric motorcycle first ride: Does it live up to the hype? Weird Alibaba: Only $2,000 for this great-looking electric Vintage VW bus, with a small twist Here's the live stream for today's episode starting at 10:00 a.m. ET (or the video after 11:00 a.m. ET): https://youtu.be/PWods3JELKk

This week on Electrek's Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time that includes Amazon getting in hot water for selling kits to hot-rod electric bikes, reviews of interesting new electric bikes, Erik Buell's electric motorcycle starts taking reservations, there's an upcoming electric Kawasaki Ninja motorcycle, and lots more. This week's Podcast is again sponsored by Gates belt drives and their new Moto X5 Belts. The Wheel-E podcast returns every two weeks on Electrek's YouTube channel, Facebook, Linkedin and Twitter. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the podcast today: FLX unveils new electric bicycle based on the timelessly cool Schwinn Stingray KKBike K26S full-suspension fat tire e-bike review: A 30 mph rocket of an electric bike Amazon takes heat for selling devices to hot-rod electric bikes for more speed Review: Pedego's City Commuter Platinum rides dreamy, but the best part isn't even the bike Erik Buell's futuristic FUELL Fllow electric motorcycle finally opens reservations ahead of launch First look at electric Kawasaki Ninja and Kawasaki Z electric motorcycle, coming out in 2023 SONDORS Metacycle low-cost electric motorcycle first ride: Does it live up to the hype? Weird Alibaba: Only $2,000 for this great-looking electric Vintage VW bus, with a small twist Here's the live stream for today's episode starting at 10:00 a.m. ET (or the video after 11:00 a.m. ET): https://youtu.be/PWods3JELKk

Erik Buell a une longue histoire dans l'industrie de la moto, dont le dernier chapitre a été écrit par sa jeune pousse de vélos et de motos électriques FUELL. Le vice-président des opérations pour le Québec, Jason Mateaus nous fait part de son point de vue sur l'avenir de l'industrie du deux-roues électrique et nous parle de quelques modèles sur lesquels FUELL a travaillé. Sur quatre roues Alain fait l’essai de la Mercedes C300 et Benoit du Kia Sportage HEV Voir https://www.cogecomedia.com/vie-privee/fr/ pour notre politique de vie privée

Conheça mais canais Motordomundo acessando www.motordomundo.com.br/ Chrys Miranda é um daqueles brasileiros que faz acontecer, independente das circunstâncias. Motociclista, piloto de flat track e responsável pela Garage Metallica, oficina de motos especializada em Harley-Davidson que completa 20 anos de atividade em 2023 e está localizada na capital paulista. Durante a conversa Chrys Miranda falou sobre uma entrevista do Erik Buell. É o episódio #96 do Tank Slappin'. Link: https://open.spotify.com/episode/0zRFt5rnr98RttVzI4yVCW?si=2e6c463b6646441b Esse episódio é uma edição da entrevista gravada em transmissão ao vivo no https://www.instagram.com/motordomundo/ em 26 de julho de 2022. Nosso e-mail: contato@motordomundo.com.br

We chat with the legendary Erik Buell from Buell Motorcycles about his run with Harley-Davidson, racing in AMA Pro Racing and World Superbike, ideas with Buell that never made production and more.

We chat with the legendary Erik Buell from Buell Motorcycles about his run with Harley-Davidson, racing in AMA Pro Racing and World Superbike, ideas with Buell that never made production and more.

Hablamos de motos americanas míticas porque Planeta deAgostini ha lanzado una colección sobre ellas que nos ha gustado especialmente. Entra en el link https://bit.ly/GarageIndian porque tenemos una buena noticia: Planeta deAgostini ha lanzado un coleccionable de la espectacular Indian Springfield… ¡una verdadera maravilla! Si te suscribes con el código GARAGE podrás acceder a regalos exclusivos si te suscribes: Un juego de tres laminas, taza oficial, casco en miniatura y bolsa de regalo…. Hay marcas americanas de motos muy poco conocidas. Todo el mundo conoce Harley Davidson. Pero no son tan conocidas ni ATK, ni Buell, ni Rokon ni Victory, ni, probablemente, la marca americana de motos más antigua… que no es Harley, sino Indian… 1. Indian Single. (1904) En contra de los que muchos piensan, la primera moto americana fue una Indian, en concreto la Single… La marca nace en 1901 en Springfield (Massachusetts, EE.UU.). Este nombre, Springfield, es icónico para la marca… y hablaremos de él. 2. Harley Silent Grey Fellow. (1908) No es la primera Harley, pero si fue la primera con forma de moto más que de bicicleta con motor. El nombre se debe al poco ruido que hacía… ¡cómo han cambiado las cosas! Bueno, y por el color gris de su carrocería. 3. Indian Scout 101. (1928) Diseñada por Charles B. Franklin, quien también había diseñado la Scout inicial, la 101 tenía un nuevo chasis con una suspensión delantera por horquilla de paralelogramo deformable, una distancia entre ejes más larga y una altura de asiento más baja. 4. Harley Davidson FLH Duo-Glide. (1958) Las Harley comienzan a crecer, a engordar y a hacerse motos muy adecuadas para los largos viajes, como esta Duo-Glide del ’58. Su mayor novedad era que el motor Big Twin de 1,2 litros iba sobre tacos de goma y su basculante trasero contaba con una buena suspensión. 5. Rokon Trail-Breaker. (1960) La historia de Rokon es curiosa en todo, por ejemplo, en el hecho de que su fundadora fuese una mujer, Orla Larsen de Vermont, quien el 1958 decidió fabricar y vender una motocicleta de dos ruedas motrices, diseñada Charlie Fenom. 6. ATK 406. (1987) Seguimos en el off road, porque ATK fue fundada por el ingeniero austríaco, corredor de Motocross y medallista de oro ISDT, Horst Leitner. Se fue a los EE.UU. de Norteamérica y 1985 patentó un nuevo sistema de tracción para motocicletas que comercializó en kit. 7. Harley Davidson Fat Boy. (1991) Cualquier “Fat Boy” podía estar en esta lista, pero he elegido la moto de Terminator 2. En 1991, Arnold Schwarzenegger en la ficción un cyborg procedente del futuro llamado T-800. Para ello se sube a una Harley Davidson Fat Boy… 8. Buell Lightning XB9S. (2003) Buell Motorcycle fue fundada en 1983 en Wisconsin. Erik Buell, su fundador, era ingeniero de Harley-Davidson, pero no le gustaba como se hacían allí las cosas… y decidió crear su propia marca… muy estilo USA. Para comenzar ganó el campeonato AMA con la RW750. Pero en 1998, Harley compra la marca y en 2009 Buell deja de existir. 9. Victory Vision 8-Ball. (2010) Victory quiso vencer a Harley en su propio terreno, el de la Mega Cruiser grande, pesadas, rotundas… y produjo esta Vision 8-Ball. Cierto que no triunfó, pero coincidió con muchos expertos que dicen que, si alguna Victory es coleccionable, esta sería la mejor. 10. Indian Springfield. (2016) La primera moto de esta colección ha sido la Indian Single y ya os decíamos que el nombre Springfield era sagrado para la marca. Tanto que a una de las motos que pueden considerarse como la mejor de la marca, se la bautizo con este nombre, Springfield. Esta moto es muy especial, comenzando por su motor, que tiene nombre, como los grandes motores de la historia: Thunder Stroke 111… o sea “Golpe de Trueno” 111, que es la cilindrada en pulgadas, en cc es de 1.811. Para mí esta Springfield es más americana que la Coca Cola, pero eso sí, si te gustan las motos grandes, pero grandes, muy grandes, de casi 400 kilos y casi 3 metros de largo… Moto del día. Sin duda, para mí la moto del día debe ser Indian Springfield, porque… ¡puedes tener una! Planeta deAgostini ha lanzado un coleccionable de esta moto, al estilo del que vimos del Ford GT40 y el Bugatti Veyron, pero para mí es todavía mejor… ¿Por qué? Porque este kit tiene una parte mecánica que es una verdadera maravilla… y grande de verdad! Escala 1:4, casi 62 cm y 40 de alto… ¡dan ganas de subirse! La verdad es que me ha enganchado desde la primera entrega… Y no te pierdas los regalos exclusivos: Un juego de tres laminas, taza oficial, casco en miniatura y bolsa de regalo… los estáis viendo… En es texto descriptivo tienes los detalles.

This week on the PRISM podcast, Dan Harden and Mike Chapman reveal the process of creating the By Design TV series for a mainstream audience. Chapman also discusses expanding the popular California show into America by Design where Harden will judge the nation's best innovations. Episode TranscriptDan Harden 0:04Hello, and welcome to PRISM. PRISM is a design oriented podcast hosted by me Dan Harden. Like a glass prism that reveals the color hidden inside white light, this podcast will reveal the inside story behind innovation, especially the people that make it happen. My aim is to uncover each guest's unique point of view, their insights, their methods, or their own secret motivator, perhaps, that fuels their creative genius.Dan Harden 0:32I am speaking with my friend Mike Chapman. Mike is the executive producer of the multi TV series by design, and director of MWC. Mike has over 30 years of experience in the TV industry as a director and producer. He has a long history of creating programming for a variety of markets, especially around Australia, New Zealand, and more recently now in the United States. Some of Mike's credits include being a series producer and executive producer on Big Brother, series one through 10, Getaway, Holiday, Australia's Most Amazing Homes and Passionate Players. He manages a production team from his home in Melbourne, and now is his pad in New York City.Dan Harden 1:14Mike, thanks so much for coming on. And where are you actually now in the world?Mike Chapman 1:20Oh, boy, what a first question. I'll try and give the simple answer. I was coming back from Copenhagen, where we were doing some filming we have in our show, we'll get into that, I guess that international spotlights so we were doing some design stories in Copenhagen and I had a connection in Paris, and then they wouldn't let me on the plane. I was flying back to New York. And that's where I learned that on an Australian passport because you might have noticed, I talk funny. I'm an Australian. And they won't they won't let me back into the US unless I go via, there's like a workaround where you can go to Mexico for two weeks.Dan Harden 2:10So you're in Cancun, I'm guessing.Mike Chapman 2:13Yeah, on a little island off the off the coast of Cancun. The translation is Lady Island. Probably some of your listeners might know of it. It's a It's a lovely little place. A population of 12,000. And it's just a lot of Americans here, actually. And it's really, if I if I've got to be quarantined somewhere, you're right. It's, it's not so bad.Dan Harden 2:39It's not bad. It's like 10 o'clock in the morning, and I now see that you have a margarita in front of you. So yeah, thank you so much for doing this because I guess you're on vacation.Mike Chapman 2:51Well, kinda.Dan Harden 2:53So Mike, so one is it's it's awesome. You're doing these projects in the United States of America by design. We did California by Design, New York by Design. I was I was a part of this. And it's been a real fun experience for me to working with you, I must say. But I think for our listeners, you know, I want to really just kind of figure out especially like, as a lifestyle documentarian in the work that you're doing in Australia. What led you into this world of design and telling stories about design? I know this started in Australia for you. Because Yeah, Australia by design, which ran for three years, right?Mike Chapman 3:33Yeah, it's still going. Is it five years actually, we started five years ago, in 2016, was series one, on on channel 10 in Australia, which is kind of like the CBS, if you will of Australia, owned by CBS, in fact. And, yes. It's just the, the format has really surprised us actually. The idea of the show is that we're talking about design, but it's an accessible format. Which, if you if you want to be on Channel 10, or if you want to be on CBS, like we are in America, and you want to talk design, it's got to be an accessible format. It's got to have interest levels other than what you and I would like, I mean, I'd be quite happy to just do pure stories on design, and I'm sure you would watch them as one story. But a CBS audience or a channel 10 audience ain't gonna do that because both the Australian market and the American market we're quite immature with our design tastes, I have to say. I don't mind talking like that. You're an American, and I'm an Australian. I think we could talk about our own places. Compared to say, Italy, or where I just was in Denmark, where the guy digging up the road, kind of has a has a much greater understanding of design and where it fits into our world.Dan Harden 5:15Yeah. Alright, so, but when you were doing this on Australia, you started out on this trip, what led you in that? Like, why? Because you had other lifestyle projects. You were, I mean, the list of your credits that you were across so many different fields. But what led you into design? Were you invited by a team to talk about design and to elevate this to to television and the public?Mike Chapman 5:37Yeah, I was actually making one of those. HGTV style, ‘reno' shows at the time, it was it was a show called Love Shack. I didn't call you for that one Dan. But it was basically renovating holiday homes, that very HGTV style, it wasn't on HGTV, but it's the best way of describing it. Full of Jeopardy, had a couple of people that were famous for being just famous, basically, who were the front people and we renovated this place. So the architect on that show, is a bit of a character. He actually sat me down when on set one day, we were just sharing a drink in a break. He said, you know, you could do a show that's kind of not highbrow design, like you might find on on Netflix. And the kind of show that Dan Harlan might seek out with a, you know, glass of expensive wine in hand, instead, and yet not make a show, like we're on the set of at the moment on Love Shack, you know, mate. I think there's something in between. And that got me thinking, you know, because design doesn't have to be, you know, dished up to an Australian or American audience in such a moronic way, you know. Like, oh, wow, let's, let's love the cushions, and let's distract them and send them off and, over a weekend, we'll change their place. And they'll come back and oh, well, there'll be the big reveal. I mean, for goodness sake, I mean, that has its place, but it's just not a design show, they kind of call them design shows, which is ridiculous.Mike Chapman 7:36I guess I like to think we're making something that's a proper Design Show, you know, a show that actually talks about what design is what its impact is on on the world around us. And yet not, you know, we're, we have a spoonful of sugar, with the medicine that we deliver. It's still light, it's still still got some Jeopardy involved in it, there's a judging process, you know, all those things are kind of 101 audience retention devices. And so we still have that in the show. But we want to bring across, we want to bring along with us, the design community, you know, to make this something special, and make a difference in people's understanding of design.Dan Harden 8:27I do like how you bring in professionals to either present stories, and certainly to judge them. And that's how we met. Because I think in your third season, you invited me down to be like a guest judge. But I think for the listeners, let's describe your format. So what you do, you will select different stories from around, like when you were starting out in Australia, different manufacturers of products, like RODE microphones, for example. And there would be one or two products that you would then have a presenter go and interview them, like how did this come to be? And what what was the source of your innovation? What were your insights that led to even thinking about a new product like this? And then what did you go through, the trials and travails about getting something to market and then you reveal what the what the innovation is all about. So you're interviewing the individual creators, and the presenter is pulling out this information. And then there are maybe per season, maybe 30 or 40 of these stories that are then presented in front of a team of professional designers that then talk about evaluate, analyze, and then finally rank to select a, like a winning product out of those 30 or 40.Mike Chapman 9:53Yeah, that's right.Dan Harden 9:56Did you find it that format was working really well in Australia? And I remember distinctly having a discussion with you where I was talking to you about like, why don't you do this in the United States. The market is so big here, there's so many stories. That has to be 10 times larger than Australia. I didn't say 10 times better, I said 10 times larger than Australia. So because what I saw that one year that I did, that was like three years ago, was an extraordinary level of design happening in Australia, all over Australia, all the way over to Perth. And around the country. There were really interesting innovations that in areas that I hadn't really given a ton of thought. Uou know, there was like a shark wall that was placed, you know, 100 yards out from a beach to prevent shark attacks, which apparently are common in parts of Australia. And we've just never seen something like that. In the design, we're getting here in the United States. We always have this, this, put another shrimp on that barbie thing. But sure enough, there were like two barbecues that were being reviewed in Australia, there was that little firestarter thing. And I was like, well, you guys don't see this in United States. So what made you think that this format would work in the United States? And and why did you come here to do this?Mike Chapman 11:21Yeah. I think as it's turned out, I think it's more of an American idea than an Australian one. It's, you know, in the past couple of years of starting it in America, it's it's really taken off. So yes, you came as a guest judge, we flew you to Sydney. And that was great on one of our series there. And I do remember that conversation, yes, with you, where you're saying why why the hell do you not doing this in America? And you were, you weren't the first person to say that to me, but you were one of the stronger influences, no doubt about it. Because you were, you know, right from, you're the real deal. You know, you're a designer in Silicon Valley, saying that, we've just flown you out, bang, and that's your reaction. It's like, how much more evidence do I need? And with some of the other formats, I had done that such as Love Shack and so on, I didn't feel that they were worthy of trying to launch in America. But this one I did. I just thought we were onto something.Dan Harden 12:37Yeah, you know, I don't watch very much television in the United States. But when you do turn on television in the United States, you see, there's just so much mediocrity. And when I see, you know, these so called judging formats, and they might be judging something, you know, it's always around food, right. And there's a ton of creativity and food and, you know, everybody likes food, it's a kind of a common denominator for all of us, right? So it works. But, I mean, I find the creative process, just the most exciting thing ever, right? Like, to me, there's really nothing that can be quite as exciting. Especially, you know, when you're doing this every day, if you still feel that palpable sense of excitement, you know, there's something very real there. And, and yet, the public doesn't really have an eye into this world. Unless you're in this world of design or or if you're an, you know, an interior designer, a fashion designer, an experimental engineer, then you have this sense of what creativity is all about. But there aren't enough of these shows that elevate or expose this creative process. And that's why I was thought it was it had the potential of being popular subject matter on mainstream television, if told, right. And of course, it's all about the story. And because people don't want it, the general public doesn't really want to hear about the little design details or problems that we go through or some of the deep analysis that's required when you're doing, you know, hardcore design and engineering. And I think you have a special way of getting at the essence of what an innovation is about, especially as it relates to an individual and their individual, very specific problem. And so the kind of the encapsulating the essence of what an innovation is offering to somebody really is, I noticed when I'm working with you, either as a presenter or a judge, you've really tried to get to that essence, like what is this innovation really trying to do? And sometimes it's hard, I must say, as a designer to be able to step out of my way of thinking about a design problem. And to get it down to the basics, and you, you're good at like, just this distilling process just like what really what is it really? Like don't talk or think like a designer just, you know, give it to me the way that maybe a consumer sees it.Mike Chapman 15:23I know. I think any design problem is a great start to a story. It's got a beginning, which is the problem. And then there's the whole working through it. And then there's the solution. So you know, it's got a beginning, a middle and an end. It's just perfect for storytelling.Dan Harden 15:45Speaking of which, with these, these are all like micro stories, right? You take a project that may have lasted one or two years, and you try to tell this story in like, three, four minutes, three to four minutes, per story. I thought that was an absurd idea when I first started talking to you about this, and even reviewing some of these in Australia, but somehow you do get it down to like, Okay, I get it. You don't get you don't get the depth the struggle of of what really had to happen, you'll need it, you know, a season a complete season to go through a real product development, right?Mike Chapman 16:24But then who's gonna watch that? A handful of people like Dan Harden will love it.Dan Harden 16:29I know, when you were directing some of these pieces before I've witnessed this, and how you work. You're not shy about jumping in and saying, I don't care about that detail, skip it all together. I just don't care. And that rattles some designers because it because that may be the thing that they care the most about. And yet, yes, you know, it's the behind the scenes of product design and development that that we all want to talk about. And yet, you have to make that ultimate decision about whether or not somebody is going to be interested in that sometimes you do. You let a really cool little detail through that just really became kind of the linchpin of what made it great. And that's sometimes hard to find, it's sometimes even hard to get out of somebody, it's hard to get it out of the creator even because they've been living it. When you're living with a design problem for a long period of time, sometimes one or two years, you forget what inspired you two years prior, you forget what really made you just jump out of your skin when you made a sketch. And it's like, oh, my God, there it is.Mike Chapman 17:39Yeah, no. And we're always trying to find that moment. That is one of our key questions, isn't it? What was the a-ha moment? You know, and then they maybe dribble along. It's like, hang on? Wait, that's not a moment. You've just tried to describe a year. What was the a-ha moment? What was that moment, the difference? And often, that's a really good question to ask them because it forces them to think back in, okay. This guy wants a Hollywood answer. And then it's distilled.Dan Harden 18:12You had this idea to come to the United States to bring this format to the US. You chose California. And you call it California by Design instead of Australia by Design. Why California? And what was your experience? And how was that experience different than working with Australian designers?Mike Chapman 18:36Like any environment, it very much influences people and I think Californians just have a way about them that's, that's quite similar, the most similar of the Americans to Australians. So I think when we thought, okay, where are we gonna go first in America? I think it was all those things that and also the fact that I met you and was talking to you, and you're from California as well. It seemed like a great place to start. Not to mention real Center for Design in America, as well.Dan Harden 19:14If not, maybe the world I don't I don't really know if too many places like the Silicon Valley, especially Northern California, where so much is being produced. There's so much creativity. I mean, it's certainly rivals New York or Milan or Tokyo and other centers of design for sure. After doing a season in California, what was your impression?Mike Chapman 19:41Yeah, just so exciting, so much activity. I loved how the design community just embraced us. We'd done our research and we felt that we were special. You know, that we were doing something a niche that others weren't quite hitting. But it was confirmed well and truly by the design community, who I mean, you guys almost behave like a, like a cause, like a cause that needs to be better known in many ways. You know, in another life back in the 1800s, I was CEO of a charity for a while. And it reminded me a little bit out of that time, you know, of being a cause. Designers and the design community want to be more known, they feel they've got a good story to tell. And if only it could be told the world would be better, you might connect to some of that thinking. Yes. Yeah. And I identified that as well, I think so. So it wasn't that surprising, but it was delightful that we were so embraced by big shots like you and other designers, you know, who really could see what we were trying to do and wanted to help us.Dan Harden 21:09I think we've all been speaking on behalf of the design industry, you know, we get we are perhaps like an egotistical bunch. But you know, we are very proud of what we do. And, and yet, I think like a lot of creators and artists, I think, industrial designers, and maybe even graphic designers to a certain extent, and certainly UX designers, we all feel like we do have a really exciting story to tell. And yet there are just so few avenues to tell it. I mean, yeah, you can write blogs, and you can try to tell your stories, there's magazines and so forth. But for the most part, mainstream media has ignored design. To this day, if you tell someone Oh, I'm an industrial designers, some people's they'll say, Well, does it, What does that mean to design factories? Or what exactly do you do? Once you explain that almost every material good around them that is man made has some, obviously some design and engineering thought. And once people realize, Oh, my gosh, you mean people actually do that, that you guys invent these things and make them look good and work well and make them digestible by me, the consumer? They're fascinated. And yet, there have just been so few opportunities for designers to tell their story. So it doesn't surprise me that by the time you came here, that there was such open arms in our community for you, and to have this platform to tell these wonderful stories.Mike Chapman 22:41You have the skills, the intelligence, the process, the way of thinking to change the world. So I love my new friends. You know, because as a TV producer, I've actually realized that, you know, I'm a designer as well. I call it producing, but it's very much the same. How you run the show, everything down to how you fund it, how you make it, everything impacts on everything, you know. You if you do something here, that means this is going to pop up there, so you got to consider that. So it's the same.Dan Harden 23:17Yeah, it is the same. I mean, design, in the broadest sense of the word. It is. It's imagining something different, a change, and then strategizing a plan on how to make that change happen. That's all design really is. And then you want that change to be usually you want that change to be for a better result, a good, some, you know, smarts behind it, sustainability, some betterment of some kind that brings delight, joy, support, enablement to that end user. And, indeed, that's what you're doing when you are crafting a story, whether it's TV episodes, or a new product solution, or a new digital interface. That's that's what you're doing.Mike Chapman 24:08We want to tell these great stories that need to be told and deserve to be told. And but but but but BUT we have to do it in a format that allows us to be on CBS in front of a broad audience. My argument is, that's where the most good can be done. It's, of course, it's totally valid to have conferences and designers talking to designers about how they can do things, of course, of course, but I think there's a bigger job to be done in just rising the tide a little bit on the design conversation with the general population. And this is something that's gone on for generations in Italy, and in Denmark.Dan Harden 24:56It's part of their culture.Mike Chapman 24:57Yeah. Do you agree with me that Americans And you're probably scared to say about Australians, but let's stick with Americans that you know that we kind of have a or you guys, and Australians have an immature taste when it comes to design.Dan Harden 25:15You know, nowadays, I'm not sure if I would completely agree with that. I think were impatient, and we consume a lot. I would love to see this change. The understanding and the awareness of design has improved dramatically in the last 20 years, thanks to companies like Apple and Nike, just about every company now that takes design so seriously, that it's part of their corporate strategy, almost every company now employs some level of design or design thinking at least. And it's resulted in, generally speaking in this country, a much, much higher level of design than when I was starting out as a young designer. And it's taken longer than I would have hoped.Dan Harden 26:04]But I'll tell you today, now, especially, I mean, our moment has arrived, everything that we wanted all the dreams that we aspire to, as designers, it's happening in this country, there are very few limitations for designers, now. We are at the table with the CEO, the CTO, the CEO, we're there. And even as a design consultant, I mean, we are brought right into the C suite, to advise direct, strategize and come up with new ideas for where a company should go. So I think the awareness is there, I think, of course, we need generally more awareness in the public. And you know, why? I think when people have a higher awareness of just generally about what good design is, I think they're smarter about their consumption patterns, they might realize, well, do I really need this? Am I buying this for the right reason? Is itMike Chapman 27:04Like is it going to end up in landfill in a couple of years?Dan Harden 27:08Yeah. And also, just, I think it makes when you have a higher awareness about what design is, and what good and bad design are, it allows you to make just better choices that then ultimately do turn around when you're when you're consuming a product or an experience, whether it's digital or more material based. For it to provide that advantage, those benefits, you first have to be aware that the benefits are being presented to you. And then as you consume them that the final promise, the delivery of something good is, is offered to you. But without the awareness that you don't even know what's happening, you then happening, then you end up with a garage full of crap after 20 years of products that you really use once or twice. And that's why I think for me being involved in the show and bringing design to the masses like this, even if it's not that deep, you know, we don't end this show, we don't go into the depths of what we face as designers and engineers and inventors.Dan Harden 28:16Just having a part of the American narrative is helping a broader cause. And that broader cause being smarter about the things that you surround yourself with, smarter about the things that you consume, being just generally, more consciously aware of why you're making certain decisions. And this only helps you with every aspect of your life. Even non design related, when you realize that there are people behind what is being presented to you, whether it's an advertisement or a product, if you know a little bit about what you're looking at, you know a little bit about design it, it makes you more informed, more educated, and it makes you a better consumer, quite frankly. So I think that's a real benefit of your show. And I think that's why so many designers are coming forward and saying Hey, Mike, you know, I want to be a part of this. It's not, it's not to the old notion of like, Oh, I want to get on television. I don't. For me, it was never that it's more about telling this wonderful story of design to people that really don't know much about it.Dan Harden 29:38In television. I'm really curious, because when I went to Australia, and I saw your show down there, I thought everything is so nice. Everybody's being nice to one another. And in American television, there's always tension, you know, even Shark Tank, they're always looking for this moment where they discovered that these little companies aren't worth worth shit and, you know, and yet they're trying to get a couple $100,000 out of them. But American TV always wants the tension. They want something outrageous. They want the weirdo that's being exposed, you know? So how does your kind of filming philosophy work in America? Because it is very nice. I mean, you have some sponsors and you, you have to you are you present stories in a manner where it's kind of all tidy and buttoned up. But is it enough juice for Americans?What do you find?Mike Chapman 30:33It seems to be. Here we are. And I guess CBS would be a good authority on this topic. They love the show. And so after doing California and after producing the New York version of the show, our plans have leapt forward. What we were expecting to do was a was a series two of California by Design, a series two of New York by Design. Maybe add Chicago next. That was going to be our pathway. But having talked with CBS is like no, dammit. More is more, which is very American. Let's just jump straight to America by design.Mike Chapman 31:20We have plans by the way to celebrate California again and New York and to add Chicago and Florida is an interesting area. So is Texas, goodness me, Austin. I've learned a lot about Austin and what's going on there. So there's other regional shows that we will get to but at the moment, what's in our faces, eight markets around America, America by Design, straight away. And now we're going into series two, straight away of America by Design as well.Dan Harden 31:56So I think this particular podcast will be running during this season. So let's talk briefly about about what we just saw. Like I was a judge this year. And I saw Oh, no, we reviewed how many were there? 30, 38, 40? Something like that? It was pretty big selection.Mike Chapman 32:14Yeah. Just over 30 projects, I think 31Dan Harden 32:19Okay, so what were what were some of your interesting moments throughout those did you have favorite? Do you have either a favorite product a favorite story? Any funny little annectodotes?Mike Chapman 32:32I guess they're all my children. So I'm not allowed to have favorites. But between you and I Dan, I really love that ziptop for example. I love the story behind it. The woman Rebecca. They're in Austin.Dan Harden 32:54I love that one too. And yeah, you're right. She is just such an innovator.Mike Chapman 33:01Exactly. Everything that I love about design and throwing yourself behind, you know, believing in what you're doing. And she's like a serial entrepreneur. She's got a great husband, who's really got behind her as well, because you know, and she's the first to say he's my, my partner in all this, I couldn't have done it without him. Even though it's totally her project, but but he's an amazing support. I just love every little piece of that story. And then the product ziptop product, just so nicely designed the way that zip works at the top, and how it's how it's solving a problem. I haven't quite got to it yet, but I must order some.Dan Harden 33:45I like those. I would agree that was probably my favorite in the bunch. I liked that you just answered with the person behind it first, is what interested you about that story.Mike Chapman 33:58Absolutely.Dan Harden 33:59And that's one of the things about America by Design, California by Design other by designs, you get to meet the people behind the innovation.Dan Harden 34:06Yeah.Dan Harden 34:06That, just that just exposing that and celebrating those individuals that do this work, I think is one of the greatest contributions, your production team offers.Mike Chapman 34:19Thank you. Yes. That's really good to hear you say because that's what floats my boat the most is the people stories. Yes, a product drops out of it. And that's interesting. But yeah, the people and the passion. And that is why by the way, we also utilize designers as our presenters, our facilitators to tell these stories. You know, we could have got some fancy TV people involved, you know, an ex weather guy who's, you know, wants to, he's gonna say it just perfectly but no, we're more interested in the passion. And the end the knowledge that an actual designer like you, Dan, you know, you've presented some of our stories in the past that, you know, I'll take a hit on the performance not with you, Dan, you're brilliant.Dan Harden 35:13I don't know that for sure.Mike Chapman 35:17I'll take a hit on the performance, I'm more interested in the passion and the knowledge of design, because you bring a lot of insight into presenting those stories.Dan Harden 35:27I must say it's not a natural thing for most of us, like me, you know that have to do this. Because when you're staring into that huge glassy black lens, and you ask for, okay, generally speak about this. And that's hard. I mean, for an actor, they do this all the time, bam, bam, bam, it's out. But in my case, it was just like, Oh, my God, I gotta really concentrate on this story. And I'm used to sort of being in my head as a designer and drawing, and thinking, and creating and so forth. So it's a different medium. For me, it was a really, it was a challenge.Mike Chapman 36:05In that pressure pressure cooker situation you came through. I remember saying at the end, I think there was some tension as they typically is, on our shoots, there was some tension about whether we were going to make a flight or not as well.Dan Harden 36:20Stresses were piled up, man.Mike Chapman 36:24And I remember you delivered it. And then what do I say? Tv gold? Perfect.Dan Harden 36:32So it was nerve wracking, but in the end, fun, I'm really glad that I've been a part of this show.Mike Chapman 36:39Oh, that's good.Dan Harden 36:40Yeah. And I'm hoping that people are learning from it, increasing their awareness about design, ultimately, then talking about it. And I'm really curious to see how this is going to develop how you as a director will develop and how you will evolve this show, especially after you see the results from you know, season to season. Like, yeah, do you have any big visions about where you want to take this?Mike Chapman 37:07Now this happened. Not so much with California by design, but New York by design, I guess, is that New York magic? I don't know. But suddenly, we were being approached by other countries. I guess New York's kind of like Paris or kind of like London, I'm not sure. But suddenly, a whole bunch more people noticed the show and the format. And so we've actually had to put on somebody that whose job is just to start managing all these opportunities. And the UAE, Italy. Canada, you know, everybody's talking to us now. So we're in the process while trying to make a you know, our big break, which is trying to launch America by Design series. There's all that going all that noise going on behind us as well. It's welcomed, no doubt about it. And I just wonder how America by Design is going to go, how many more approaches? How many more levels of interest?Dan Harden 38:17So Mike, I can't thank you enough for talking to me today. It's time for you to finish that melted Margarita.Mike Chapman 38:26I know. Time for a second, I feel. Yeah. It's a real pleasure, Dan, to talk with you. I mean, you were one of our early believers. In America, well, even before America, you know, you're you're a very big reason why we ended up taking the step, bringing this fall back to America. You helped me believe that it was worth doing. So and that's certainly played out. It's absolutely been worth doing. And it feels to me that we're onwards and upwards. And hopefully you can keep, you know, playing with us. We love you as a judge. We love your comments. I'd like to get you back out on the field. If it doesn't freak you out too much and do and present a few more stories? Because I do enjoy working with you.Dan Harden 39:21Yeah, the feeling's mutual. So let's go create more good TV.Dan Harden 39:27Absolutely.Mike Chapman 39:28Mike, thank you very, very much. And we'll talk soon I look forward to seeing the new season. That's that's playing right now. Actually.Mike Chapman 39:37Yes, yeah. Go to Americabydesigntv.com. That's where you can find out where it's playing. And also actually a tip. You can you can watch the show on Americabydesigntv.com. So yes, it's on CBS. But what we have on our website is an extended version. So we don't have the the problems of, you know, the restraints of a CBS format. So we let the show breathe. The stories are longer, there's more insights from the judges. So that's actually quite a satisfying place to to watch the show.Dan Harden 40:16That's excellent. That could be more interesting or get more insight as to what what went behind these creations. I hope you put a couple of my bloopers in there.Mike Chapman 40:27I'm very careful to protect your image.Dan Harden 40:35Alright, Mike good pleasure talking to you.Mike Chapman 40:39You bet. Thanks.Dan Harden 40:40Thank you for listening to prism, follow us on whipsaw.com or your favorite streaming platform. And we'll be back with more thought provoking episodes soon.Unknown Speaker 40:50PRISM is hosted by Dan Harden, Principal designer and CEO of Whipsaw, produced by Gabrielle Whelan and Isabella Glenn, mix in sound design by Erik Buell. See acast.com/privacy for privacy and opt-out information.

Dan Harden deliberates with futurist and Stuffocation Author James Wallman on what matters most in design today. They dissect a range of issues, from how the pandemic pushed us into an experience economy to how we can design more meaningful experience-driven innovations that value time above materialism. Episode TranscriptDan Harden 0:06Hello, and welcome to PRISM. PRISM is a design-oriented podcast hosted by me Dan Harden, like a glass prism that reveals the color hidden inside white light, this podcast will reveal the inside story behind innovation, especially the people that make it happen. My aim is to uncover each guest's unique point of view, their insights, their methods or their own secret motivator, perhaps, that fuels their creative genius.Dan Harden 0:34Today, I'm talking with James Wallman. It's such a pleasure to have you, thank you so much. You are a best-selling author, entrepreneur, futurist, keynote speaker and government advisor. That's interesting. I'd like to hear about that. I'm gonna say government, right?James Wallman 0:49Yeah, I'm also a dog walker.Dan Harden 0:50You're a dog walker! Why is this not the first thing on your bio?James Wallman 0:55It didn't used to be my thing. But you know, and also pick up dog poo therefore. But as you know, I gave a talk yesterday. And you know, when someone introduces you, and you always hear these kind of list of things that you've done, and you always think, oh, wow, listen to that. That sounds good. And then you kind of have, especially, you know, since we've entered the kind of zoom world of working from home, you know, during this COVID time, you think, Well, actually, I'm at home, and we're all at home during our days, trying to get through this thing.Dan Harden 1:23It's so good to bring it down to a human level. Isn't that?James Wallman 1:26Yeah, yeah, that's why. But I do do those other things as well. That's true.Dan Harden 1:30Okay. You have done some significant things, that's why we wanted you on this program. You've also written two best selling books about the experience economy,James Wallman 1:39YesDan Harden 1:40Stuffocation, which I read, when I met you; and Time And How To Spend It, which the Financial Times named one of the must read books of 2019. You also run this strategy, innovation and futures consultancy, The Future is Here. It'll be interesting talk about that. And your opinions have appeared in so many different places, New York Times, Financial Times, The Economist, Wired etc. And let's see what else here. You advise the British government and your role as sector specialists for the experience economy. There's a lot of interesting stuff to unpack here with you.Dan Harden 2:18And the reason I invited you is the things that you think about are things that I think industrial designers like me and the people that will be listening to this should hear about, you know, it's like, why are we designing? What is the context of our work? What is the definition of prosperity? You know, ever since the founding of industrial design, over 100 years ago, its primary business objective has been to sell more product, because the corporate rationale was that if you made your products better looking back, then they would be more marketable. And they were, you know, those early industrial designers, they proved that, and their design help to catapult these companies like General Electric, and John Deere, and IBM, and all these amazing companies that they, you know, became. But since then, design has certainly evolved into a much more sophisticated and multi dimensional professional that considers not only product appearance, but the entire user experience. Where we're really just trying to optimize, you know, starting with the initial brand exposure all the way to product disposal. So nowadays, almost every aspect of the product is researched and tailor made for a desired market effect.Dan Harden 3:39But one key and I'm coming to your major question here, one key factor remains the same. The core purpose of especially industrial design is to sell more product and fuel prosperity. Specifically, its purpose is to fuel prosperity as defined by our capitalist model, which means making more money. And it's all about profit, cost reduction, shareholder value, and going in number one, right? But what about what about people? You know, what if? What about experience design? And how can we evolve this model of prosperity to be more of a humanistic nature? What about wellbeing? What about happiness? What about the things that you write in your book? What are your opinions about this? And then even, maybe, maybe insert some of your more recent thoughts because I think in regards to what we now consider prosperity, I think after the pandemic, maybe we would all question, What does prosperity mean to me? What do you think about these things?Dan Harden 4:48I think a lot about these things. I think that is an incredible, an incredibly good, rich question. I feel like I feel like you set me up here to kind of, I could riff from what you've just said for probably three to four hours.Dan Harden 5:03I love it.James Wallman 5:06Nobody wants to listen for that long and that's, that's fair. But it's such a it's such a rich point that you've been I've been thinking about. In fact, I was really looking at. I don't know here, you're probably a fan of the Atlantic.Dan Harden 5:17Of courseJames Wallman 5:18In 1927, you may or may not know this, there was a wonderful essay published by a guy called Earnest Elmo Calkins called Beauty the New Business Tool. Have you come across that is that? Is that like a famous piece that people know about? Because it's such an important, important turning point is exactly what you were talking about there, in terms of what first came out. So actually you can see it in cars as much as anything. So first of all, you have, you know, the Industrial Revolution produces these, Henry Ford produces these cars. And he makes that crazy statement about how once somebody has one of his cars, they should never need to buy another one, I can't remember they've about verbatim quote or something like that. Okay. And that seems to him like a good idea because he keeps selling cars. And then along comes Alfred Sloan, and others like Alfred Sloan, in particular, General Motors, who does something incredibly simple, he sort of changes a few details and some colors. By season, he borrows an idea which originated back with Louis the 14th, actually, in the time of Louis the 14th, in the luxury industry, with the idea of the seasons, which is where we will borrow these ideas from. Right, so you can go way back to Louis the 14th for this, but the people that really got it right. They were of course, the Americans, and you can see this in the car thing.James Wallman 6:35And so in the 1920s, you had this wonderful situation where the problems of making stuff that was good, had sorted now. I mean, of course, we've evolved since then. But you know, there were good toasters, there were washing machines that were cars that worked. But in order to, what you needed to do is to get people to buy more and to keep buying. And there was a debate at the time about whether this was the problem of overproduction, or as it also was seen as under consumption. So this was the real moment.James Wallman 7:05The 1920s was the flex point, the shift from an industrial economy to a consumer economy. And for the first time ever, we saw of rising standards of living, that have been sustained over pretty much a century, which is incredible. And of course, the Americans did it first. And then the Brits, the other countries copied it, because what this led to was this consumer driven materialistic economy where people would buy more stuff than they need. And of course, consumer engineering was both in terms of not changing the the function of the product but is the aesthetic of the product, exactly as you're talking about there in terms of industrial design, or one at one element of it, but also consumer engineering in terms of credit.James Wallman 7:53Well, the thing is, if people don't have money to buy a car, they won't buy a car. But if you loan them the money to buy a car, if you give them credit card, they will go and buy that car, and they will buy these houses, etc. And what that does is it fuels the economy. And what that's led to is an incredible, unprecedented rise in standards of living that humans didn't have till then. It's really easy.James Wallman 8:18You know, lots of these millennials today. Now I'm sounding old, but will really kind of be cross about what's happened, you know, obviously, what's going on the environment is terrible. We have, we have real problems. But they forget that until, from the point of the 1920s, really, that the masses for the first time, got a chance to have really good standards of living.James Wallman 8:39I've given talks where I stood up at the beginning and said, who's had a shower here today? Yeah, and of course, you know, yeah, you have a few people that go, you can see them that maybe this in the UK that go a bit red, but generally everyone laughs and then I say, okay. Imagine, think about Queen Victoria for a moment. Now, you know, geographically the British Empire was the most successful ever. I think you covered about 20 something percent of the world's mass. You could you could go around the world pretty much without leaving. Was it Queen Victoria? Yeah, Queen Victoria. Yeah, without leaving Queen Victoria's land. There's a very wealthy woman and I say to people, what do you think her shower was like? Okay, do you think she had a good shower? Now think about the shower that you used this morning? Who's shower do you think was better now? Now not in terms , of course, she probably had some pretty amazing mosaics, right? In her shower. But think about the ability to choose the water temperature and the water pressure that you had. Chances are, Dan, you had a better shower this morning than Queen Victoria had for the whole of her life.Dan Harden 9:39Is all, everything you just talked about, you know, the rise of consumerism and product and materiality and conveniences. Yes, they make our life. We feel better, perhaps in the moment. Do you think it makes us happier? All this consumption and stuff and materiality and even design? I mean, I think it does. It's so hard for me to like, place myself back in like 1880. Would I be as happy as I am now in 1880? Or how much of what we have done with after the industrial revolution has contributed to my happiness?James Wallman 10:15Yeah. Hey, I'd say it's a brilliant philosophical question. The thing is living that, you know, we go back to Aristotle, for the idea of living the unconsidered life is not worth living, and consideration is design. So whether you're thinking about the design in the design is choices, right? So whether it's the design of a car design of a home design of a life, design of how you spend your time, this is designed design is about choices, I think. So therefore, yeah, there's loads of stuff that's come with materialistic consumerism and the Industrial Revolution, which I think has been terrible for us. But one of the things that's come with it is the ability to have health care, which means that we live longer lives. So we've got a lot of, we've got a lot more time to be miserable in, at which point, we can make some choices. And I think that too many people have got caught up in the bad sides.James Wallman 11:05There's a wonderful book by a guy called, oh, forgive my memory for a moment. But the book is called The High Price of Materialism. And he's at Knox University, it's a brilliant book. And the problem with being materialistic is really bad for your well being. If you think you're going to find happiness in stuff outside of you. And this is one of the problems that came with materialistic consumerism was that we ended up thinking that if you get the girl the guy, the car, we'll say the job right? There was a there was an incredible shift in the 20th century from ideas that were internal, and thinking that happiness was about being honest. And, you know, having integrity to being much more the culture of personality rather than character. So everything is about outside and you'll find happiness outside of you. And that is, has been really negative. So and that's when my work comes in.James Wallman 12:01I refer to Earnest Elmo Calkins piece, partly because I think that in the same way that that essay of his, Beauty is the New Design Tool, I want to write a piece of the Atlantic called Experience, the New Design Tool, The New Business Tool, forgive me. Because I think that we're at a point today where products are good, services are good. If you go with the concepts in the book, The Experience Economy, about the progression of economic value. Of how we've risen from agrarian to industrial to service, and now to experience economy. All those things that have come before have become commoditized. And the great example for this reason, and this is borrowing from Joe Pine, and Jim Gilmore, who wrote this book is coffee. If you think about the value of coffee beans. They're not worth so much, right? If you think about the service, industrial goods, so you think about buying. You guys have Nescafe?Dan Harden 12:58Yes.James Wallman 12:59Right. Okay. So you know, if you buy Nescafe, you know, instant coffee from your local store, that's I don't know what that costs about $4 or something. But per cup, it's probably like 25 cents a cup. And then you get a coffee, service good in a local cafe, maybe that's where that's going to be like 3, $4 per cup, right? And then you go to Starbucks, when you go to you go to Starbucks, it's probably gonna be what, five $6 for a venti, latte, no real milk, you know, some sort of special thing, you can spend six $7 on a coffer. Or you go to a speciality place and pay even more as well, right. So you can see each level here, what's happened is the previous incarnation of the economy, the the previous thing, in terms of the progression of economic value has less and less value, and it's become commoditized.Dan Harden 13:54SureJames Wallman 13:54And so if, as a designer, if as a business, you want to stand out, if you want to connect with customers, and where customers are seeing value, and you want to move beyond being commoditized. So you can charge a premium to be successful, you need to think about the next level here. So you can't make money from commodities. It's hard to make money from products, it's hard to make money from services, and really where you need to play where you'll make creating the greatest amount of value and therefore putting yourself in a position to capture the most value is through the experience.Dan Harden 14:29Absolutely. I think even what we're doing right now, you know, I have a lot of hardware around me, these commoditized products, they're good ones. But what we're doing now is something far more than that. It's the services and the software. It's enabling us to communicate that we are the way that we are. This is the experience economy happening right now. What we're doing right now.James Wallman 14:51Yeah, I saw this in China actually statistic and it said that something like 93% of people there said that it was a choice between their iPhone or Wechat. They ditched the iPhone.Dan Harden 15:02Yeah. Ironically, there's a parallel drive happening because there's still this insatiable desire to consume amazing design, right? We're seeing this everywhere. design has become commoditized. Yes. But more people appreciate it. More people see it, they want that identity, they want the brand association. But what I'm seeing is this insatiable drive is creating this disposable economy, of course. People are consuming product, the way that they watch TikTok, it's so fast. You know, people will buy something and look at my cool new headphones. And, and yet, it becomes a fad. And they might put it down after a month. And it's, it's, it's gone. They're on to the next thing. So how do we reconcile this dichotomy of Yes, we understand the experience economy one up, but we also want more hardware, there's a lot of want, isn't there in society today?James Wallman 16:05Well that's funny. I mean, again, this comes back to the structure of the design. And I think it was Victor Lablow, who wrote fantastically on this in the 1950s. And at the heart of the consumer project is consumer dissatisfaction. Somebody has to think what they have isn't as good as the next thing that comes along. And I'm not anti that because that's, that's also called progress. And the fact that so many people not just have this insatiable desire to have better things, but that it is available to them that it's possible to them. And this just wasn't possible for our ancestors in the masses. But I'm not going to fully agree with you that this insatiable drive exists for more and more products. And it is about the brands because take these headphones that you can see I'm wearing here, these are their Sony's ones, and I've got them in New York when I was there just before the pandemic, and they are awesome. I did some research. But my brother did some research, he got a pair by it wasn't Sony, it was some other firm. But you know, they're the great noise cancelling headphones, they work, they do a really good job. Of course, what happens here, you know, somebody figures out a way to do this, like Tesla, for example of how to do, you know, electric cars, and it's amazing, and you get that innovator, and then someone else figures out how to do it too. And then it becomes not quite commoditize yet, but that will happen.James Wallman 17:26My work as a trend forecast I've been doing since 2004 is understanding how things change through our societies. And this is data that I may have told you this when we were drunk in Vegas that time. So stop me here if this is too much. But the way this works, and this is based on work originally by a sociologist at the University of Iowa in 1962. And it's something called the Diffusion of Innovations. It was originally the back end of his PhD thesis, but it became this book. And this observes how ideas spread through any community and it works. It works everywhere. It's also people call it the Technology Adoption Curve. Nowadays, I've seen it called that. But it's all borrowed from Everett Rogers, the sociologist to figure this out, it basically works in a way that you've seen. It's it's this smooth S curve of adoption, you get the innovators who try something first, early adopters, early majority, late majority. And then the laggards the ones who you know, the people that still have landline phones.Dan Harden 18:24Right, rightJames Wallman 18:25Actually. Yeah, my mom still has on but not many people have them anymore.Dan Harden 18:29Yeah, you're almost extinct. Yeah, yeah. Right. Or the classic adoption curve, that we're all, especially as designers are all familiar with that. That we try to extend lengthen and elevate that curve. We try to control that curve, that adoption curve. But we're not very good at it. I would argue.James Wallman 18:53When you say control it surely as a designer, the idea is to push it steep as possible to get as many people as buy your product. Yeah, okay, fine. We, you know, you're you're an expert.Dan Harden 19:03For a more timeless experience. And we really seek that. The opposing force, of course, is technology because even those headphones that you're wearing now, as good as they are, and I think you were trying to convince me that that no, I'm that is a good product that is lasting, and I am satisfied, and I'm gonna stick with it. But I'm gonna guess it in a year or something better is gonna come along and you're gonna want that. So the technology is working against that curve. So maybe it's okay to have cyclical adoption curves where you have a wonderful experience with a product and then you have another one after that.James Wallman 19:43Just I know that this is for a podcast, but you can see me on this screen. Can you see how old this iPhone is?Dan Harden 19:50Oh my gosh, you actually have a real button on the bottom.James Wallman 19:54It does what I needed to do. And I also don't have email on my phone. So I make it I don't have email on my phone. I don't have Twitter on my phone, because I've done the research on what you should do in order to be happy. And this is partly this thing about to about this, this move. I'm not talking about it yet. But this move I believe from materialism to experiential ism is to do with the fact that we've reached it. It's not anti materialism, it's more kind of Super. And I mean, super with the Latin term on top of materialism.James Wallman 20:22Now we have enough things. What we should look for. The smart person who's just stopped for a moment. And let's use, Ferris Bueller as the great philosopher. Life knows pretty fast, you should stop and look around him once a while otherwise, you're gonna miss it. What you want out of life is not to die as the person with the most toys in the graveyard.James Wallman 20:46Winning nowadays, I think is changing. You want to get the most out of the existence you have you want to live a long and healthful life. Look at look at the push towards healthiness. I mean, in the old days, you live a certain time you do your job, you get your gold watch, and you'd have a short retirement and die. And that's why all those systems made sense. But now people are living longer. And we're much more conscious of of what life is going to be like when we're in our 70s and 80s in our 90s. Because obviously, there's just been a knock to our life expectancy expectancy because of this pandemic.James Wallman 21:22But I think it's not just about gathering things, but thinking, Okay, I've got this four score years and 10, and hopefully, you know, more kind of thing. But I want to live a healthy, fulfilling life, and I want to have this sense of life satisfaction. And within a consensus, I think a consumer society gives us that opportunity. We're lucky one of the magical things is spare money spent on healthcare.Dan Harden 21:48But how do you retool our description of what gain in one's life means, you know. It just seems like society is on this, this drive to consume all the time. And I agree with you, we don't need all that stuff, you really don't when you think about it. I even have to force myself at the end of the day, you're probably around eight o'clock at night, I just decided I'm not going to look at my phone anymore. I will listen to music, play the guitar, do some art. And I feel this pull. You know, I feel the pull that I really should be in contact or what if I miss this? And I have to just tell myself? No, you don't need to do that. But what if you know, I think there are a lot of people that maybe don't realize that they have these choices, and are we conditioned? Are we conditioned as as people to, to over consume? I think I think we are. And how do we deal with that?James Wallman 22:48That's a superb question. I think we are conditioned to consume. The problem is no one tells us how to stop because that's what the system is based around. And that's the reason for the success of our system. And I think this is why this book Time and How to Spend it has had some resonance and caught on with some people. The FT liked it because one of the things that it looks at is that we've taught to consume, but we're not taught how to spend our time. Everyone want everyone wants to learn the skills of production. But you know, we want to get an MBA, you want to learn how to do social media, you want to learn how to code, but no one wants to learn the skills of consumption of how to manage your time. It's interesting that you have that pulled down as someone who's really successful when you talk about listening to music. I'm guessing you've got a record player, you got record player or no?James Wallman 23:34I do yes. Ah, nice. And the joy, right?Dan Harden 23:38The crackle, the pops. Yeah. Listening to some old albums. You know from when I was 16.James Wallman 23:47My kids just got into the Fresh Prince of Bel Air or my daughter, she's just about to turn 10. And I'm like, you know, I've got a record of that guy's, before he was on the TV. She is like super impressed. Now what we need to do is not just think about the skills of production, but the skills of consumption, the skills of living. A friend of mine, a guy called Brian Hill is at Brigham Young University in I guess it's in Salt Lake City, but it's in Utah. And his is the most popular class. He has, like 700 people come to his class, and he's an experienced design professor. And he takes the learnings from how to design experiences and translate that for people into so this is what you should do with how you spend your time. And I'm nudging him actually, I think he's gonna write a book, which is great news. And that's what I did with Time and How to Spend it.James Wallman 24:40I talked to people much smarter than me at places like BYU and Stanford and MIT and LSE in London and Oxford and Cambridge, in Tokyo. And I took their ideas and I sort of formed it into something simple that people can use to think about how they spend their time. And the same structure, Dan, I'm sure I've pitched this too many times. So forgive me, but can be used for any designer who's designing somebody's time when you think about designing experience. Your design is quite responsibility because you're designing, when you design experience, you're designing somebody's time my first book Stuffocation, looked at how should you spend on how should we spend our money? And the answer was, spend less on stuff, spend more on experiences, it will make you happier. And the follow up was a was a response to the question that people would say to me, this is great James. Spend on experiences. Great. So what kind of experiences should I choose? I didn't know the answer. And the answer, when you think about it is okay these are the experiences you should choose, which is really saying, this is how you should spend your time. And if you think of the currency of the first book, Stuffocation was money, how you spend your money, stuff, or experiences, the currency of experiences, yes, it's money. Yes, if you fly to Vegas for the weekend, if you you know, go to Hawaii, if you I don't know, you know, go to an amazing restaurant, or you go to a theme park or whatever you do with your time. But the most important thing you're spending his time because you can go get more money, you can get a higher paid job and getting other clients. And you can stretch your time a little bit. If you restrict the calories, if you go jogging, if you do weight training, you know, these things will make you live a little bit longer. But you're going to die. And you won't you can't buy another week very much. But you can get more money. So when you think about your experiences, you really ought to make the right decisions. Because I'm borrowing from the American writer Annie Dillard, how we spend our days is, she says, of course, how we spend our days is how we spend our lives. And so from a personal point of view, knowing how to spend your time, if you don't know how to do that you're a full. From a designer's point of view, if you're designing sometyhing to suck time. If you're designing an experience, and that could be EX for employee experience, it could be a product because a product will come with the time you spend with it. It could be the experience at a theme park, it could be the experience in a restaurant, in a in an airport, it could be in a retail store, in a mall, wherever. That's one a hell of a responsibility actually.Dan Harden 24:40You bet.James Wallman 24:40Especially the more successful you are, the more people you reach, the more that your product scales, you have a responsibility to those people, I think. But you have an opportunity, you can help them live a better life. Or you can waste their time and drain it away in a negative way. And then you can wake up the next day thinking I sell cigarettes, or I do something that's good for people.Dan Harden 27:33Do you have advice for designers on on how they can absolutely make sure that they are imbuing these qualities of time in their solution? In other words, should designers build in affordances in a design that make people aware that they are consuming their time on something of value? Or should a product have more of an ambient presence so that you can think more about just the general experience and the product? The thing, the materiality, it's just there. I wrote something called the Disappearing Act of Good Design. Because sometimes, you know, like, well, I'm sitting on an Aeron chair, when I look at the chair, it's a very beautiful thing, right? Well, it's not beautiful. I don't think it's beautiful. But it there's a function.James Wallman 28:27Functionally it's amazing.Dan Harden 28:28Yeah, it is. But when I'm using it, I'm not thinking about it, because it's supporting me, and it's doing its job. But when I step away from it, I look at it, then I start to appreciate it for what it is. But during the consumption, it's ambient. So that's related to my question. So how should designers design in this element of time, in your opinion. Because we all need to be a little bit more consciously aware, especially when I see kids like on video games, now there's something that's design presenting something to them. They're enjoying it, they're engrossed in it. But how does that apply to more everyday consumer products?James Wallman 29:14Such a deep and interesting question, I want to come back to what you're saying about affordances. And whether a product is good or bad for you, I'm going to wander a little bit, if you don't mind. First, though, is the difference between a service and there's a distinction between a service and an experience as an economic offering, but also as a thing. And what I mean by that is in terms of, there are certain things that should be seamless and get out of your way. Like booking an airline ticket, like going through an airport, or you know, if you're flying commercial rather than flying private, right? You want it to be as smooth and you don't want to notice it. Or managing your taxes. Guy on the call yesterday from Sweden, but a British guy, actually. Brilliant UX designer. You come across some guy called Joe McLeod. He's written this wonderful cool stuff on engineering about the design of the endings of things. Super interesting.Dan Harden 30:05Yes. I've heard of him.James Wallman 30:07Okay. He was saying that so taxes. I don't know how painful taxes are for you in the in the US, but taxes in the UK are a real pain, right?Dan Harden 30:17I can guarantee you there. They're more painful here.James Wallman 30:20Okay. So you know, there are companies that have come in to try and make it easier for us because we all have our, you know, yeah, we have accountants to help us, etc. But apparently, in Sweden, it's a joyful experience. I don't even understand what that means yet, okay, I'll be absolutely honest. But we get to investigate it. And one of my writers is going to speak to him, we're going to get a piece together on this, although he's a great writer, too. That said, of course, in during the pandemic, because we had the NHS, I feel very happy to pay my taxes, because it kept us all alive, lovely people.Dan Harden 30:54Paying taxes can be joyful, that gives me hope that many things in this world can be solved.James Wallman 31:01And that's where great design count. And it's a really good example, you know, I think good design is really good design, you often don't notice it, because it's so damn good. Right? As you say, you mentioned your chair, you just don't don't, I mean, that's the point of that chair.James Wallman 31:14But then an experience is different in that you should notice it because a service should be intangible, and seamless and simple. But experience. Now there's a difference between every day. But you know, big experiences should be noticeable because they should be memorable, meaningful and possibly transformational. So there are different moments in the journey of a person might have with a product or with a service or with an experience that has different. And I'm borrowing it from a guy called Mike Lai, who is run something called Tango, Tango, UX or something. I should know that in Shanghai, but he's like an American Chinese guy. And he was talking about the journey of any kind of experience through something and there are different moments where you want it to be perfectly smooth or really good service, and you want the product to work. And there are other moments where you need it to be a really amazing experience that is meaningful for you.Dan Harden 32:15That's an interesting point. In some ways I want I want my service to be minimal. And my experience to be maximal.James Wallman 32:23Yeah, okay, thank you, I'll borrow that.Dan Harden 32:27But I don't even know if maximal was a word.James Wallman 32:30Oh, no it is. Yeah, yeah. We, you know, we talked about omega Mart. Omega Mart, the new thing from Weow Wolf that's just opened in Vegas. And those guys come from Santa Fe. And they talk about maximalism and being maximalist because they want their stuff to be noticed in a world that has been homogenized. A world that's been commoditized. And but everyone's like, artists be minimal, which is all about exactly what you said. Maximum. Welcome back. Man. maximalism in the right place.Dan Harden 32:59Yeah, but the service what I mean by service thing minimal is, you know, something like Amazon, for example, comes to mind, you know, five years ago, when you bought something on Amazon's Oh my God, I gotta get my credit card out. And though they didn't remember me from the last time dot dot dot. Now I just load things in my cart, and I press buy now, and it's all automated. Right? That's a service that works well, for me. Then even receiving it lands on my porch. It's minimal.James Wallman 33:28That's a great example of a service. I would describe that as a service, not an experience. Would you mind if I come back to that affordances point you're asking them? It's very interesting, I think, from the point of view of the designer, is, you know, the starting point is the end of what's the impact this is going to have on a person's existence and their time. And I'm going to borrow here from a guy called Michael Brown, Gardner Brown, who's the guy who came up with the concept of the circle to circle and the circular economy. Michael Brown Gaught the chemist. And I remember talking, we were both giving talks at some conference in Belgium or Luxembourg or something, he talks about how everyone talks about the idea of reducing their carbon footprint, reducing their footprint. And he said, let's just flip that around, why not increase your footprint, but have a positive footprint instead? So instead of thinking about your products, let's say I mean, you know, you can think about what Tristan Harris has done here in terms of technology. And, you know, the ethical point of view that lots of these things are designed to keep us on our phone and you know, they talk about TOD, time on device, which is obviously where they can make money and this is what's happening in Vegas with the slot machines, etc. And that's what these things have become their skinner boxes, of course for people, right, they're designed to keep us there again and again and again. And of course, when you're doing that, you know that you have a negative Human footprint, you're having a negative footprint on that person's existence. So if you look at the product you're making and you recognize that it has that you have to maybe look at yourself in the mirror and think okay, am I basically a tobacco seller? Am I one of these people and can I go to bed and I feel okay, that's what I'm doing to people in which case you go ahead. You know, mine the planet, destroy the place and see if you can look your children in the face and be happy with what you do. Or, maybe if you recognize that this is fun, but only so much fun. Let's take alcohol is a great example. Right? There's a difference use and abuse. It's exactly the same technology, the addiction stuff, if you look at Adam Outers, you know, Adam Outers of NYU, with it, fantastic. He's work he's done most recent book Irresistible, and he compares addiction to devices exactly like addiction to drugs like alcohol. You know, having a drink is great. Using alcohol is fantastic. There's data that shows that a bit of alcohol makes you happy. Who doesn't love a beer on a Friday afternoon. Who doesn't enjoy that first glass of champagne or, you know, or mojito on a beach or whatever. But there is a point of diminishing returns, you know, it's go back to Jeremy Bentham, when he talks about his first cup of coffee in the morning gave him this much pleasure. And then the next less pleasure, etc. It's the same with so many things, right? So if your product. If the diminishing returns kicks in soon, and it ends up being really negative for a person. Gambling, drinking, maybe you know certain games on your phone or whatever, maybe the responsible thing to do is go Okay, fine. Let's try and figure out a way to make money. Because this is addictive and well done to us ensure these people have a good time, but do it in a way that supports them to like. You know, let's drink some beer and some champagne. But let's not do it for taste and taste fine, because that's bad for us. And then if you flip that around, so instead of being concerned that your product or service or whatever thing you produce, has a has the potential to have a negative human footprint, if it has a positive human footprint. Let's take running as a great example. Let's take the, you know the Spartan Race or something like this, if you know it's got a positive for people, go for it. Get them hooked. Think about sports, sports is fantastic. Whether people are playing sports or watching sports, the positives that are associated with sport. Why not turn those people into sports addicts? They're called fans, which fans is another word for consumers. But it's a word for consumers who love it so much. They keep coming back, you know?Dan Harden 37:47Yeah, I love the idea of building in these mechanisms within a product solution, a design solution where it can be responsive. So if there is a waning of the experience, if the experience is falling off, if that third cup of coffee isn't doing it for you anymore, you know, as an analogy to a product to have something in that product, and some software does this, where the where the product begins to adjust itself for a changing condition. There's something interesting there.James Wallman 38:21That's so awesome. Are you designing something like that at the moment? Is that something you're working on? Or is it just I love it?Dan Harden 38:28No, it's just more of a thought picking up on what you just said. And certainly in software, you know, we tried to do that, you know, good, good UX design does that automatically. But in product, it's harder to do, because so many things are, you know, these tangible, material requirements and functionalities, you know, it's like you can't expect your drill to change. And for the contractor that has carpal tunnel syndrome.Dan Harden 38:59I also want to come back to this thing you said, about the starting point is the end. And I think more industrial designers need to think about that. First of all, as an industrial designer, you are automatically a futurist, because you're trying to do is think about, okay, I'm drawing something now I'm CADing something now. But what you need to do is project out into the future, and place your product in the hands and minds of that end user. And will it have the desired effect a year from now or two or five years from now when this finally hits the market? That I think it should have now when you're designing it? And too many designers are designing for the now like they make themselves feel good. They sometimes even feed their ego by creating some something that is satisfying to them. Without thinking about that endpoint. That endpoint is so far in the future sometimes, and the future keeps changing. By the time your design hits the market, it might be irrelevant. It might be like, Oh my gosh. And some designers are often surprised, like, Well, I didn't expect it to be received like that. And it could be either negative or positive. You know, sometimes you just get it right by luck. But the starting point, being the end, there's something there's something really fascinating there.James Wallman 40:22As a trend forecaster and futurist this is the moment I try and pitch my services. Well telling the future, to figure out what's going to happen is, of course, it's the great unknown. There are things you can do. You know, if you think about Schumpeter, the idea of destroying, you know, creative destruction, or you think about the magic of the marketplace means that all sorts of people create all sorts of things, and some of those things flop and fail terribly, and some of them fly and take off. And, and who knew and, you know, it's not when something's created, when someone's created a business model around it that makes it work, you know, innovation is, you know, I guess it gets taught nowadays, and people get it, it's not just having a great idea. It's everything that comes with it. And you know, sometimes people just miss that point so badly. You think about flight is a wonderful example. It wasn't until 1903 that flying literally took off. It was the 80s that has started to reach the masses. You know, it took a long time to affect war, you know. First of all, but wasn't particularly impacted by flying. But of course, the Second World War was crucially around flying. So, I mean, when I try and advise people on doing this, so the way that the way that I work in terms of thinking about what the future is going to look like, it's using this diffusion of innovations. So it's looking at what the actually the structure that I use, it's about the seed in the soil. And the seed is the innovations that I see happening around and the soil is the macro environmental factors that exist. And I mentioned diffusion of innovations, I base my work around Everett Rogers his work, but also using what the RAND Corporation came up with in the 60s and stuff that I've added to this over time. But one of the things that's really interesting, I think is here is that if you look at Everett Rogers would look at five different things to figure out if a innovation was likely to take off.James Wallman 42:22And you can remember there's because BECOS, and the B is for is it better? And better, just to be really clear, is a really moot point. Better could be functionally better, it could be economically better. You need to understand the target market very well.James Wallman 42:41The E though, is it easy to understand? Because things that are complex, just throw people overseas. Is it compatible with how we do things now? So you can think about the ideas that people have for new versions of transport back in the 80s, there was something in the UK called the Sinclair c five, which is this sort of like cross between us a go kart and a car, and it made all sorts of sense for the city. But it was so far removed from what people thought about, it just didn't make any sense.Dan Harden 43:11The segway is a good example. But it was supposed to change our lives. It wasn't compatible with sidewalks.James Wallman 43:18Okay. I mean, it also makes you look like an absolute idiot, which is the O. The O is it observable Now, the thing about the Segway, what's kind of interesting actually is observable because we've all seen tourists looking like idiots on Segway. So segway found the nice, but observable a really good example. Is those city bikes or you have lime scooters where you are presumablyDan Harden 43:41Yes, yeah.James Wallman 43:42Okay. So we don't, we don't really have them so much around here, because they're illegal in the UK. I used when I was in Bordeaux awhile back. The reason that scooters are taken off for adults. I mean, I'm old enough to think that it makes people look silly, but still, is they sold the last mile problem so well. I know last mile is in terms of delivery, but they sold that kind of, you know, if you live in a city, you want to get a short distance away. But you see other people on it, you see that it's convenient way to get about it looks kind of handy and easy.James Wallman 44:13Okay, we're coming to the S actually I got the E and the S are quite simple. The E is easy to try. And the S is simple to understand. So forgive me, the S is simple to understand the E is easy to try, is it right there. And then if you think about Lime, for example, is you put your credit card in and you can take it you can have a go. It's a really easy way to try things. Where this is kind of interesting, I think so Everett Rogers identified these factors. Back in the 60s. And a guy called BJ Fogg at Stanford. He may come across, he's the guy who's known for his tiny habits. He set up the behavioral design practice at Stanford. He's fairly famous for one of his classes that became known as I think the Facebook class because from about 2006 or 7 or something a bunch of people that were in his class used everything he was teaching they about behavioral psychology, and they went on to become, you know, like the growth marketing person at LinkedIn and, and the head of this at Facebook and the head of that, and one of the people in his class set up Instagram, you know. So basically, they took all his tools on how to design behavior, and they used it on humans. It turns out, you can create very addictive products and BJ likes to distance himself from that work as well. And if you've come across Neil's work so Neil studied with him, you know, the guy who wrote Hooked. If you look at PJ focusing, which is B equals M A T, so behavior equals motivation, plus or times ability, and the tears triggers and the A about ability as he talks about the six simplicity factors. So, you know, motivation, we all know what that means. But simplicity factors are the stuff that makes it either easy or hard for you to do something and the six map almost precisely with the BECOS stuff that Everett Rogers figures for ideas that take off.James Wallman 46:12And the six simplicity factors, if I remember them are one is what's the cost, and the cost can be the, the the actual price cost. But it could also be the physical effort involved, or the mental effort involved. He talks about I'll be non deviant, which is like compatible. So for the sake of argument, there was a time when sending somebody a message on LinkedIn or set or looking somebody up on LinkedIn was considered a weird, but now it's fine to do that. He talks about are they simple to understand? Are they easy to train and all these things that might get between you and actually trying this thing? A non routine is one thing that he talks about as well. So if we are not in the habit of doing something you may not do again? Is it better? So you know, is it easy to try? Is it simple to understand? Is it compatible? Is it observable? Do you see what I mean? You can, you can look at the thing that you are creating, and you can run it through this mill. And you can compare it to like I say, this is the seed. So we're analyzing the innovation, the product, the thing that you're making, and you compare that with the soil. I talk about the seed in the soil, because if you can imagine, I don't know how much gardening you do Dan. But if you put a sunflower seedDan Harden 47:31I'm a terrible gardenerJames Wallman 47:32Okay, most of us are nowadays right? We buy plants, we buy seeds. But imagine in those old days you'd buy a sunflower seed, you'd want to get a decent sunflower seed that wasn't dried out and cracked and you know, a week saved from poor stock or whatever. And then you want to put it in to rich alluvial soil, you know, decent compost and then you've watered well etc. And it's exactly the same with any innovation. So any innovation needs to be a decent seed in the first place, but the soil it lands and needs to be appropriate for it as well. So instead of it being dry desert like soil it needs to be rich alluvial soil. And so the way I remember this is BECOS. And the structure here is das steeple is I remember it because there's a dust boat, the German movie, there's a fantastic movie. But DAS is kind of my addition steepness standards. UYou may have come across Pest or Pestle or Steeple, classic at business schools. You probably come across you know, this is about socio cultural trends and economic trends and technology and environment, politics, legal. So you can think about the takeoff of marijuana here. Or you can think about actually what's going to happen with the takeoff of psychedelics in the States. You can see that the innovators, you can see is it better? Maybe I'll come back to this. And that is demographics, aesthetics, and science, which I think have been overlooked in the in the classic Pest Vessel Steeple way of thinking about things. Science is a great example. Until 1964, the consumption of cigarettes in the United States. You can see the graphs, it's amazing. We went up and up and up and up and up and up and up. In 1964, the US Surgeon General made the very clear statement that smoking leads to cancer and then what's happened is smoking is going down and down and down and down.James Wallman 49:18And you can see this in marijuana. It turns out that people that smoke marijuana Do not turn into murderous crazies they just sit around and end up eating a lot of food or whatever right. You can see this is psychedelic so I'm a real believer in that psychedelics will follow a similar path to marijuana. Even though it st seems really weird for people that have never, you know, taken LSD or DMT or whatever and you know, they are quite weird things to take. But if you look at the BECOS side of this. So are they better? Well, they're really good for post traumatic stress disorder. Research in the UK and the States. In the UK, a guy called Robin Carhartt Harris has found that for people with really bad depression, it's really hard to solve people with depression, particularly people with basically on their way to dying. It turns out that this has an impact. It's like 85%, successful, insane numbers. If they could put this in the water. They would you know, it's incredible. So is it better? Is it easy to try? I mean, he's gonna take, yeah, it's scary. It's scary for people, which is holding people back. But yes, it's easy. But it's not that difficult. And it's, you know, there are ways, you know, obviously, it's illegal at the moment too. Is it compatible with how we do things now? Well, we take drugs. Drugs are a thing that people take to make them better, both legal ones and illegal ones. There's the O, is it observable? What's really interesting here, is once you know, somebody who has, I've got a very good friend of mine who used psychedelics to go from having major alcohol and cocaine issues and being a really depressive person. And he, through somebody else, I can't remember who he, he ended up taking it, and he's become happy. Wow, this stuff, you know, it's amazing.James Wallman 51:16And you know, so you guys got the problems of fentanyl in the States. Yeah, that stuff is really bad. So this stuff is actually positive. And then is it simple to understand. Well here's how it works, you take it, in a controlled environment. Michael Pollan's written that fantastic book, how to change your mind about this as well. So you can see how the viewing on this is changing, and why it makes sense. And a few counties in the states are kind of legalizing to make it possible. There are countries that do it too, anyway. And then you can compare and think about, so I mentioned, it was a science that was talking about. So you can take this kind of BECOS structure and the star steeple competitor and think, is my product service experience likely to be relevant in the future? Yes, especially if you use the diffusion of innovations curve, to look at what the innovators are doing today. And maybe even the early adopters, and you can point the ways to the future.Dan Harden 52:12You know, you just said in the last 10 minutes, so many fascinating things that I didn't want to interrupt you. But this BECOS, seed to soil, your notions of simplicity, dos. You know, so many designers, innovators, entrepreneurs, etc, we're looking for, we're looking for tools of understanding, I think, you know, and how do how can we ensure that we're going to create something successful and meaningful and impactful to society and individuals and sustainable. All these values that we always try to instill in our creations?Dan Harden 52:16In foretelling the future, do use something like the BECOS better, easy, compatible, observable, simple as kind of a filter to know whether or not something is more likely to either take hold, like, like your analysis of psychedelic drugs, for example.James Wallman 53:17Yeah.Dan Harden 53:22I love that. And so many things like seed the soil, you know, to designer, the seed would be, you know, the innovation itself, and the soil would be the consumption model. And like, in our case, you know, the construct of capitalism and consumerism, that's our soil, right? So we don't necessarily think see the soil, but it's happening. It's a really great way to think about it.Dan Harden 53:48And simplicity, and your descriptions of simplicity, and breaking it down into cost and effort and being non deviant and non routine. Simplicity to designers is, it's kind of like one of our, our doctrines. You know, we strive for it, it's hard to achieve. Sometimes it's it's so elusive, because the harder you try as a creator, sometimes you're adding complexity, not simplicity. It's so hard to get back to the root of what's really good and really meaningful. And sometimes it is something just utterly simple. And the simplicity. Why is simplicity so beautiful? I don't know what is that? What is that? What's going on psychologically about simplicity? Do humans crave simplicity? Why is something simple beautiful?James Wallman 54:02Wow, I wish I knew the answer to that. I'll be honest, I don't. My wife will quote to me, I'm trying to think of the British philosopher who'd said that beauty always has something strange within it, which I think has a truth in it, because then you remember thinking about that idea of experience versus service. But in terms of simplicity, I think about the Coco Chanel thing about when just before you go out, you take one thing off, you know. What can you remove? But there's research conducted by is it Joseph Goodman, that's shown that people want their stuff. And there's actually a guy called David Robson. He's a science writer and a friend of mine. And he's written something for the BBC the other day about innovators and the great innovators. What you're saying, though, is interesting is the ones that keep going. That we believe that after while going through brainstorming or coming up with ideas that after all, our ideas will tail off. And actually, the research shows the opposite is true. I think about a quote, I used to use talking about this kind of stuff from Johnny Ive about how hard it is to create simplicity. And I think that Dan, I can't. I don't know how many people have you interviewed for jobs with your firm through the years, which is, insane.Dan Harden 55:11Oh god, hundreds, probably thousands you knowJames Wallman 56:04And how many try to impress you with designs, and you just feel Oh, my God, it's too much. And it's only going to be those who can boil it. Think about Jacques Rometty, you know, the, you know, the artist. How he takes away everything that it isn't. And I think maybe that's one of the things we should do with life. And maybe that's one of the problems with consumerism is because all these all this noise, you know, all this incoming noise. With ideas, and this stuff that people are trying to sell us and trying to be this, be that, be the other thing. Maybe that's why Zen Buddhism, and that kind of approach to things and simplicity and minimalism appeals to people. But just to be really clear, I'm not a minimalist at all. Because if you're a maximalist. And this is from a design point, I'm going to borrow what you said there about I want my services to be minimal. And I want my experiences to be maximal. I think we want our lives to be maximal, but in the right ways.James Wallman 57:08So I want complex, interesting conversations with sophisticated interesting people. Yeah, you know, I was looking at hiring someone the other day, and it ended up being really complicated. And it was that moment, I said, Oh, this is a red flag. I sent a really nice, as nice of an email as I could to say, Let's leave this. But I want complex, challenging. You've made me think of so many things that I haven't pulled out of the back of my mind for ages. So thank you for that.James Wallman 57:35But I think he may maximalism in our, you know, in our weekends, in our vacations, in our products. But only the stuff that's really good. If you think about a meal, really simple food cooked really well, is good. I think about some of the best restaurants, the most successful restaurants don't do the fancy food, they don't do the El Bulli kind of you know, crazy stuff. There's a restaurant in London called Jay Shiki. That just does simple food really well.Dan Harden 58:14I think there's a lot to be said about essence. Essence of experience. Essence of expression. You know, it reminds me of Roi Ku, you know, just like so few words. So few intonations so much meaning. And in today's society, it just seems like so many people are distracted with so much stuff. People sometimes lose sight of the fact that some of these simple essential things that life has to offer, they're there for the taking. But it's it's almost like it's so ever present these opportunities to experience the goodness of life. And yet you can't see it. It's almost like radio waves passing through us right now. I can't see it. But there's so much of it coming through us right now even as we speak. Why is that? Maybe there's just so much offered. And it's hard to get the attention of people to really understand Hey, you know what, it's okay to experience the essence. It might be a simple meal. It might be taking 10 minutes to look at a single painting where you start to feel something after not not 10 seconds because everybody wants that that instant, like Hey, where is it? Where's the punch line? You know, like a Rothko. It does not connect with you until you're sitting in a dark room with a Rothko, in a dim light. And after about 10 minutes, all of a sudden you realize oh my god, I'm feeling something. This almost like a deep vibration and understanding of visual vibration. turns into an intellectual vibration. All of a sudden, so much more is offered to you. That's what I find, to be the real meaning of essence. And it's so hard for people to absorb, to first see the essence. And to truly feel it and benefit from it.James Wallman 1:00:21I like what you said. I agree with you. I think that we are essentially tick box travelers. And there are many people who are tick box travelers through life. Who just want to get that thing. And they've done it. You know, if you talk to those people that do a two week, I guess you probably get to do a two week vacation in Europe. And they kind of go to Spain, Italy, Greece. And they're like, yeah, I think the other people that went into our country, they say I did that.Dan Harden 1:00:47Yeah, well, they step out of the tour bus. They take the pictures they get back on the tour bus. It's not the picture, it's experience.James Wallman 1:00:57Yeah, yeah. And maybe it's not their fault. It's definitely not their fault. But the problem is, if you watch too much TV, and you spend too much time online, and you're one of those people who's like, you think about a pinball machine. I think lots of people live their lives like they're in a pinball machine. And they're getting knocked here and pushed there. And, you know, maybe this is about like being on the ocean and pushed by the waves. Yeah, let's go to surfing as a way of thinking. You know, those people just get pushed around, they'll just go wherever. And then there are those people that would fighting against maybe the wave to get out. And then they'll get in there, right? The thing and maybe that's the… I'm warming to this idea of surfing as a metaphor for life. And I'm going to play here. You know, you know, the guys…Dan Harden 1:01:07Play with that for a minute.James Wallman 1:01:43Yeah, because maybe those people haven't learned that if you stop. The way you describe that Rothko picture. And obviously, you have a few in your home, Dan, who doesn't, right?Dan Harden 1:01:59Um, not real Rothko's. Those are all like 40 million a pieceJames Wallman 1:02:04Yeah, but too many people just want to see something and have been there done that tick the box. They think that's life. But the problem with that approach is because you've not paused long enough to appreciate something. And realize…Dan Harden 1:02:22I got to interrupt you because I love this idea of surfing because a surfer knows that that wave is here for about 20 seconds, you know. The good part of the wave. They appreciate that and they see it coming. They nail it. They ride it. The joy is, they know, it's very temporary. And if more people would view life like that, that it is very temporary. There is impermanence everywhere. Certainly in a wave. And every condition around it. You don't know if you're going to hit a rock. You don't know if you're going to be bitten by a shark. Yeah, life is the same way.James Wallman 1:03:05Yeah, there's a guy that taught me to surf. I was in Byron Bay, Australia, writing a piece for a magazine. I think it was not GQ, Esquire magazine. And he taught Elle Macpherson on the same board I was learning on for Elle, I have been in the same place not at the same time, regrettably, but laying down and then standing up. And I remember he said, When a wave would come in, and I am a pretty poor surfer. He was like, right, you know, I caught the first wave. He was like Oh, wow, okay, you're, you're British. And yet, you can actually do this a little. Big surprise. And I jumped off the wave, because I caught the good venues. Like, hold on, that wave has come all the way from the middle of the Pacific. Where was I? Oh, yeah. So that's the Atlantic. Come from the middle of the ocean, you ride it till you can't ride it anymore. And I thought that was a really interesting idea. But I'm totally with you.James Wallman 1:04:02When I give talks about this, this book time and how to spend it, I'll often start by by pointing out. I used to say, I can't think how many seconds it is now. I think it's only 64,000. Whatever it is, there's this idea of the time bank through a French guy. And if somebody gave you $64,000 every day, and at the end of the day, your bank account went to zero. What would you do is the question and the numbers not exactly that. And the answer, then I don't want to jump in is you;d spend as much as you could. Because otherwise, the money's gone. And that's what life is like. You get these 24 hours every day and it's gone. So how you spend it. It's not just about… I guess it's not just about the quantity of that time, but it's the quality of that time. And I think what you're talking about there is about focusing. And you know, Joseph Campbell, who wrote the book, The hero with 1000 faces about the hero's journey, really. He moved From the hero's journey, I think much more into this idea of being the vitality and a bit of feeling alive. And I think way too many people is that what is that wonderful zombie movie from like, late like late 70s, early 80s about that kind of that uses zombies as a kind of as a metaphor for consumerism. Dawn of the living dead, I think it is.Dan Harden 1:05:24Right, right.James Wallman 1:05:26And, you know, too many people are basically living their lives as they've been, you know, turn on the TV, go to work, drink coffee, come home…buy the things you're supposed to buy, you get your better time off. And we, of course, we are alive in moments, but we're too often asleep. And the key is to use our short window that we have to do something and to think about what we're doing.Dan Harden 1:05:51Yeah.James Wallman 1:05:52And that involves stopping in enjoying those moments, rather than moving on to the next moment.Dan Harden 1:05:57James, we've just come out of probably, well, definitely in the last 100 years, one of the strangest periods of time. With this pandemic, and all the fear and uncertainty in our society. And all this discussion about the future and maybe rethinking the ways that w

Sorry For our bad audio, Erik sounds great though.  This must be our best interview ever. No best/worst bike this week, Just a great talk with one of the most beloved legends in motorcycling.

Where is motorcycling going? Depending on whom you listen to, the answer can be anywhere from soulless techno-utopia to outright extinction. In this episode, we’re listening to legendary racer, designer, engineer and entrepreneur Erik Buell, who thinks the sky’s the limit. In a wide-ranging conversation that takes us from his “terrifying” 1980s race bikes to the electric imperative that could secure the future of the sport for us all, Buell shares what might be the greatest lesson of his storied career so far: that the past may be prologue, but the future will always be up to us.

Listen to a recap of the top stories of the day from Electrek. Quick Charge is available now on Apple Podcasts, Spotify, TuneIn and our RSS feed for Overcast and other podcast players. New episodes of Quick Charge are recorded Monday through Thursday and again on Saturday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they’re available. Stories we discuss in this episode (with links): Tesla Powerwall to power a giant new virtual power plant in Hawaii Tesla gets a new head of its Advanced Battery Research in Canada, renews contract Tesla starts Model Y deliveries in China in a big way Tesla releases new images of its battery cell production, seeks to hire for new factories Tesla increases the price of Powerwall again These 3 US cities, all in red states, are green energy leaders EGEB: Joe Biden expected to cancel Keystone XL pipeline permit Patent reveals Erik Buell’s latest electric motorcycle will be part electric bicycle https://youtu.be/FTsL1ghWe7Q Subscribe to the Electrek Daily Channel on Youtube so you never miss a day of news Follow Mikey: Twitter @Mikey_Electric Listen & Subscribe: Apple Podcasts Spotify TuneIn Share your thoughts! Drop us a line at tips@electrek.co. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

This week on our motorcycle podcast we are on the road to 400. That's right, our 400th episode is coming up, so to celebrate we're bringing you some of the biggest interviews to date. This week we catch up with Erik Buell. AMA Hall of Famer, mechanic, engineer, designer, innovator, racer and just all around nice guy. He tells us about his history, growing up on a farm and learning how to fix everything, to getting his first bikes and doing everything just to keep them running. Then we get into his racing career, and then his time at Harley Davidson where he used his skills to make one of the best bikes to date, the FXR. Then we talk about his early start with Buell Motorcycles, and find out that the first bike was not powered by an HD motor, but instead a Barton. Then we continue on with some of the innovations he brought to his motorcycles, and finishing with his latest company Fuell, and the electric bikes and motorcycles they are making. This is a man who has been knocked down time and time again, yet keeps getting back up to do the thing he loves most: making motorcycles. With Liza, Miss Emma, Mikey 3 Times, Naked Jim, Charley, Rick, Mycah and Bagel. https://www.fuell.us/ motorcyclesandmisfits.wordpress.com/ www.patreon.com/motorcyclesandmisfits recyclemotorcyclegarage@gmail.com

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In this episode Kevin discussed a few new steads in the stable. Of course we also discuss our rides and get caught-up. Now we need to warn you now, Kevin has started broadcasting the show on YouTube. While we believe this is a great step, there may be a few distractions because of it. Give us some time and we will get in the groove so that it will just blend in. News: Carlin Dunne passes away in Pikes Peak accident. Erik Buell blows away Indiegogo funding goal. Loud bikes could earn you a fine! Smart jacket airbag. Yamaha Niken GT vs Yamaha Tracer GT Special Thanks: A big thank you to David, Ralph, Paul, Scott, Steven, Lloyd, Scott, Chad, Mathew, Dan, TC, Jorge, Randy, Shaun, James, Tyler, Paul, Jeff and Chuck.  Thank you all for becoming supporters of the show. If you would like to help bring new features to the show, go to our website and click the Patreon logo to join the Throttled Crew.  With your help we can grow and be able to provide more content for our wonderful listeners. Follow us on:Twitter: @ThrottledShow Instagram: ThrottledShow Facebook: Throttled Podcast Listen Live:You can tune in and listen to Larry and Kevin try and make this podcast each and every week.  Simply go to http://www.mixlr.com/throttled.  From there you can interact with us as we record.  So far it has been a ton of fun!  Approximately 30 minutes before we go live we make an announcement on Twitter and Facebook, so make sure you are following us. Remember, find us in ITunes and give us a rating. Send your feedback to feedback@throttledpodcast.com. Ride safe everybody!!!

Remember Erik Buell? He's back with yet another company, and a new bike design. Have you ever wondered how all these EV bikes really stack up against each other? We have a spec sheet shootout to help you with that!Support the show (https://www.patreon.com/between2wheels)

Episode 216:   Welcome back to another show from the Wheelnerds! And we're welcoming back Erik Buell! We drag him back on to talk about Fuell, an electric two-wheeler company where he is the Chief Technical Officer. Erik sounds awfully passionate about the view of electric's future.  You can check out Fuell's page at: https://fuell.us      Wheelnerds stickers and keytags for sale! Check them out here!     CLASSIFIEDS: Not Todd's Strom   Links: https://womenssportbikerally.com/west-rally-2019/ Wheelnerd's Handy Inspection Checklist Joe Popp (musician) (He recorded the Dicks Dicks Dicks theme used in the beginning). RedPillJunkie (artist)   Want to hear yourself on our show? Ridden a bike (like your own) and got an opinion? Got a cool piece of gear or farkle? Got a story? Know some jokes? Record an MP3 (or whatever) and email it to us at wheelnerds@gmail.com. We'll throw it on the air and talk about it, too. That's right, you can be the first on your block to be openly mocked by the Wheelnerds. Or call our voicemail: (801) 917-4136 Or, leave us a voicemail via Skype! Our skype ID is wheelnerds. Just go ahead, call, and leave us your story there! (We still read your emails, too, and will answer them on the show). If you got something really cool, shoot us a line and maybe we'll talk to you live, too.

The Cycleshack Podcast #45 Show Notes Welcome back! Contact the show thecycleshackpodcast@gmail.com On Facebook @TheCycleshackPodcast A very special thank you to our sponsor, Anchor.fm What if Harley Davidson made air purifiers? https://www.yankodesign.com/2019/03/27/what-if-harley-davidson-designed-air-purifiers/? Ford Recalling 1.5 million pickup trucks https://speedsociety.com/ford-recalling-pickup-trucks/?utm_source=facebook&utm_medium=post-link&utm_campaign=c10c10&utm_term=jose_corona&utm_content=&source=c10c10 Yellowstone coming back for a 2nd Season! https://popculture.com/tv-shows/2019/03/21/yellowstone-season-2-premiere-date-released-new-teaser/ Will Zero's New $20K SR/F Ebike Raise The Performance Bar Too Far Above Harley's $30K Livewire? https://www.forbes.com/sites/billroberson/2019/03/29/will-zeros-hot-new-20k-srf-ebike-raise-the-performance-bar-too-far-above-harleys-30k-livewire/amp/ An interesting Harley story from Ride Like A Pro’s Jerry “The Motorman” Paladino https://youtu.be/MqinqsK-LZc Another one from Erik Buell. https://www.forbes.com/sites/billroberson/2019/03/31/maverick-motorcycle-engineer-erik-buell-goes-electric-with-new-fuell-ebike-startup/amp/ Steelworkers reject five-year contract offer at Harley-Davidson https://www.jsonline.com/story/money/2019/04/02/steelworkers-reject-five-year-contract-offer-harley-davidson-inc/3339565002/ OCC TURNING THEIR HEADQUARTERS INTO A GO-KART TRACK AND ARCADE https://wpdh.com/occ-turning-their-headquarters-into-a-go-kart-track-and-arcade/ Jesse Rooke dead: Custom motorcycles legend dies after accident https://www.google.com/amp/s/www.monstersandcritics.com/people/jesse-rooke-dead-custom-motorcycles-legend-dies-after-accident/amp/ Thanks for Listening! Ivan Rodriguez/ The Cycleshack --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thecycleshack/support

Episode 46, in which we talk to Rachelle McMullin about making wheels and more. The News looks at Ten Kate Racing, the new MotoE circuit, and the return of Erik Buell. Chasing the Horizon is a podcast by, for & about motorcyclists brought to you by the BMW Motorcycle Owners of America and Dunlop Motorcycle Tires. Learn more on our website, chasingthehorizon.us, and sign up for our mailing list at tinyletter.com/chasingthehorizon.

Welcome to SEASON 2 EPISODE 7 of PowerBand Podcast, Brought to you by Motomuck. In this special episode, We check out the new Harley Davidson Electra Glide We compare the new Yamaha Tenere 700 with the KTM 790 ADV R. NZTA have 3 solutions to Auckland's Harbor Bridge woes. Erik Buell has his finger in a new pie Matt catches up with Brad Groombridge and Av Biddle And we give you a rundown on this weekends events Remember, smash that subscribe button if you want to be in to win some Motomuck, and check out Motomuck.co.nz. Enjoy! CheersPowerBand PodcastRay, Mat & Jess

Show notes: A 1000HP Tahoe/Suburban https://speedsociety.com/order-1000-horsepower-suburban-tahoe/?utm_source=facebook&utm_medium=post-link&utm_campaign=trucks&utm_term=matt&utm_content=tahoe-1000hp-trucks&source=trucks THE CREATION OF ZERO'S ALL-NEW ELECTRIC MOTORCYCLE https://www.wired.com/story/zero-srf-electric-motorcycle-photos-specs-design/amp The “Momo Challenge” is NOT Real! https://www.theatlantic.com/technology/archive/2019/02/momo-challenge-hoax/583825/ Erik Buell launches electric motorbike brand https://www.motorcyclenews.com/news/2019/march/fuell-electric-bike-fluid-flow/ New 2019 Electra Glide Standard...a bare bones tourer https://www.harley-davidson.com/us/en/motorcycles/2019/touring/electra-glide-standard.html https://ridermagazine.com/2019/03/04/2019-harley-davidson-electra-glide-standard-first-look-review/ A very special thank you to our sponsor, Anchor.fm Contact the show thecycleshackpodcast@gmail.com On Facebook @TheCycleshackPodcast Thanks for listening! Ivan Rodriguez/The Cycleshack --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thecycleshack/support

Long format doesn't do this one justice. MotoGPete and Swiggy sit down to discuss a couple things and end up talking about EVERYTHING. If you make it to the end of this one, you are a superfan. Best bike in the world this week Worst Bike in the world this week So you wanna be a Doors fan? Erik Buell and Vanguard

Our special guests today are… our newest readers as we review the results from our 2018 Reader Study and share some insights to some of our newest subscribers. Newsbytes reveals insights into what's going locally and nationally in the world of two wheels including a tip on a very cool exhibition coming to Portland this summer. The Calendar is packed with events from around the Pacific Northwest including a hill climb, the last Western States 1000 and a GPS tour. The show closes with some compelling tips to keep you riding well.

we discuss mirror mounts, baking your headlamp and the riding talent that is Ms. Becky Kitto. Music by Andre Louis (https://www.andrelouis.com/shorts/)Dedicated Episode Page: https://tro.bike/podcast/2017e02/ Higher Quality WAV Audio: https://tro.bike/podcast/2017e02.wav// Blather:The new (and likely Speed Triple, I'd imagine) for 2017 is a 765 instead of 675cc. It has a new display that's color-adjustable, adjustable riding modes, adjustable suspension and an optional shorty seat if you prefer. Good stuff!Polaris shut down the Victory brand! Motus (https://motusmotorcycles.com/) said they may approach Victory dealers to let them fill the void. Maybe Polaris could get Erik Buell on board as it'd be great to see a USA born sport bike.// Guest Interview:Becky Kitto (https://www.engelhartmotorsportsreviews.com/reviews/singleemployeereviews.aspx?key=9252) (also pictured above (#)) is a motorcycle enthusiast who works for Engelhart Motorsports and has been organizing events centered around women motorcyclists (https://www.facebook.com/womenonwheels1/). Feel free to visit Becky in the used vehicles building at Engelhart Motorsports (https://www.engelhart.com/) in Madison, Wisconsin. Say hello or get that new shiny ride.// Site Updates & Features:We fixed another weather page (https://tro.bike/?p=492) bug whereby the page kept reloading over and over again. Also, the hours were really weird due to a bug with timezone offsets. I needed to compensate for the server being in Los Angeles when comparing temperatures from our weather resource API.We've added a login/logout link to the primary site navigation under members (https://tro.bike/?p=7975).Probably the biggest update would be our decision to start sharing site profits (https://tro.bike/?p=15861) in hopes of convincing fellow sport touring motorcycle enthusiasts to write (https://tro.bike/?p=1116) about riding, i.e. submit new post content. Assuming we decide to publish your article, you keep 2/3 of your earnings. That's 2/3 of your affiliate commissions, 2/3 of your map sales and 2/3 of your percentage authorship in relation to our most recent inline advertising income (namely Adsense).// Listener Questions:Tom Burns of Chicago, Illinois asks: Do you guys use ? Do you have mounting suggestions for a with an adjustable windscreen?Our response: Be patient and stare at your bike. Eventually you'll see that solution that's not only "perfect" but a creative talking piece as well. The fixes we thought of involve either a double ball mount (https://www.gpscity.com/ram-mount-motorcycle-handle-base-with-double-1-inch-ball.html) or stealthily sneaking things in under the plastics using .// That's About It:TRO is seeking sponsors for this podcast. Sponsors get a focused mention at the start, middle and end of their designated episode. Their contributions are put towards bettering the program's content and recording equipment.Reach out via our contact page if interested: https://tro.bike/?p=50

Episode 172: To close out the year and celebrate the holidays, we have Jen back in the studio! In addition to being a season end for us, we also bid a fond farewell to the Wheelnerds Recordong Blanket Fort. When we begin Season 8 next year, we'll be in a new recording space in an undisclosed location somewhere in Utah. To help us celebrate, we invite on our favorite sponsors for the year and give them a chance to talk about what's going on and what they have coming for the new year. We also get some special discounts for Helite and Good Adv that you should jump on and take advantage of!    Sponsors:  HeliteMoto: Airbag safety vest that encloses and protects your core, neck, and rump in the event of coming off the bike. Mechanically-triggered and lightning-fast. WHY AREN'T YOU WEARING ONE? Seriously. They're awesome. Check them out at helitemoto.com. Use the code 'wheelnerds' at checkout for a holiday discount!   Good Adventure Company: Good ADV offers epic adventure motorcycle tours for the intermediate to expert rider. Come check out good-adv.com to receive more information about their next trip to Mexico's Copper Canyon. Featuring both high intermediate/expert off road routes as well as an intermediate tarmac and dirt tour, Good ADV provides an in depth riding and cultural experience of Mexico like no other tour company. This tour offers high end accommodations and you'll see firsthand what The Good Adventure Company is doing to help the children in The Copper Canyon. Check them out at www.good-adv.com. Book by Christmas and mention you heard it on Wheelnerds for a holiday discount!   Also, we've finally got Wheelnerds keytags for sale! Check them out here!     Classifieds: KatanaTrike This Plan is Genius It's a Classic? Minor Issues Did You Know I met Erik Buell?     Links: MotoTourers Mileage Mania Challenge 2017 Creative Riding Podcast     Want to hear yourself on our show? Ridden a bike (like your own) and got an opinion? Got a cool piece of gear or farkle? Got a story? Know some jokes? Record an MP3 (or whatever) and email it to us at wheelnerds@gmail.com. We'll throw it on the air and talk about it, too. That's right, you can be the first on your block to be openly mocked by the Wheelnerds. Or call our voicemail: (801) 917-4136 Or, leave us a voicemail via Skype! Our skype ID is wheelnerds. Just go ahead, call, and leave us your story there! (We still read your emails, too, and will answer them on the show). If you got something really cool, shoot us a line and maybe we'll talk to you live, too.

Welcome to episode 55!! I'll let the sorry list speak for itself this week: Sorry to - Bri Viffer, Chris Singsime, Michelle Mankiewicz, Guy Belanger, WIR's Top 10 Bikes, The Martian, Arizona, Lake Havasu, women who get cum on them in Lake Havasu, turkeys, RIDE2, XBoX, PS4, Cadillac, RzR, Yamaha Wolverine, Kawasaki Teryx, Class 7 racing, my son, Can-Am, Vanderhall, Erik Buell, Calico Ghost Town, California, Mark Dugally, Johnny J Swing, Daily Bikers & Dan, Noise Cycles & Scott Jones, Motorcycles & Misfits, 2 Enthusiasts Podcast, Cleveland Moto, Wheel Nerds, Throttled, Loud Pipes, Stock is for Squares, Adventure Rider Radio, Law Abiding Biker Podcast, Will Ride Radio, DawgHouse 2 Wheeled Radio, Above Idle Podcast, false Neutral, Creative Riding Motorcycles Podcast, Progressive IMS New York, Vanguard Motor Co, Confederate Motor Co, H-D Motor Co, Air Force 1, Solidworks, BMW, Honda, Magpul, Rough Craft, Tito's Topless Tampenade Taco Bar & Titty Tavern, BikeEXIF, Ural, Dnipr, MV Augusta, Bondo Brand, LePera, Saddlemen, Corbin, Mustang, IVLeague Flat Track, Del Mar, Brain Bell, Bryan Smith, Yamaha Bolt/Scrambler, Jeff Palhegyi, Polaris Motor Co and its subsidiaries, Danny Eslick, JoeyMac420, LAB2V, Kurt Caselli Day in the Dirt, Baja 1000 - OMG!!! contact us and ream us a new one here: creativeridingpodcast@gmail.com facebook.com/CreativeRidingPodcast www.creative-riding.com www.creative-riding.tumblr.com @Creative_Rider

So, for this week, we thought we'd bring on a guest that some of our listeners might be familiar with. He's Erik Buell, the Chief Technical Officer of Erik Buell Racing. MARVEL at the high-pitched fanboy noises Chuck makes! Erik comes on (FINALLY) to answer all of Chuck's questions about the Ulysses. Todd also manages to ask some questions that people who aren't Chuck might be interested in.  We're also welcoming a new sponsor to our show. Please check out the Good Adventure Company. They're soft luggage experts and only sell the best, representing Wolfman Luggage, Giant Loop and Enduristan, ADV accessories, and tires. They also rent high quality ADV and dual sport bikes and provide guided adventure motorcycle trips throughout Colorado, Utah, NM, AZ, the Navajo Nation and Copper Canyon Mexico. They are excited to offer  the "Best of the Colorado Backcountry Expedition," August 6-12 starting and ending at the Good ADV Basecamp in Cortez,, CO. Please see their website at www.good-adv.com for more details. Classifieds: SuperTen ItGreen Cafe Battery Tuk tuk Paint them the same Links: Quail Motorcycle Gathering pics Want to hear yourself on our show? Ridden a bike (like your own) and got an opinion? Got a cool piece of gear or farkle? Got a story? Know some jokes? Record an MP3 (or whatever) and email it to us at wheelnerds@gmail.com. We'll throw it on the air and talk about it, too. That's right, you can be the first on your block to be openly mocked by the Wheelnerds. Or call our voicemail: (801) 917-4136 Or, leave us a voicemail via Skype! Our skype ID is wheelnerds. Just go ahead, call, and leave us your story there! (We still read your emails, too, and will answer them on the show). If you got something really cool, shoot us a line and maybe we'll talk to you live, too.

We are very stoked to bring you our third attempt at tackling the Buell/EBR story on the show. As such, Episode 19 covers Buell's divestiture from Harley-Davidson, Erik Buell Racing's launch from those ashes, and EBR's very convoluted and complicated receivership process. We also talk at great length about Quentin's experience with the racing side of Buell and EBR, as well as my familiarity with EBR's business operations and products. Whether your a fan of Erik Buell or not, we think you will find the show very interesting.

Eric and Pete welcome Hooniverse contributor Wayne Moyer. Topics include Erik Buell, entry-level Harley-Davidsons, and the state of the motorcycle industry as a whole.

In this week's episode, Chris, Tyler, Daniel and the Tina jump right into the third reboot of Erik Buell Racing, the only remaining American sport bike company and what they hope to see now that EBR has some true financial backing. Daniel discusses how Triumph's new-for-2016 Thruxton gets a revamp to 1,200 cc and has the performance catalog thrown at it. After the break, the boys discuss the "Winglet War" occuring on the MotoGP tracks, with the sudden rise of aerodynamic wings being attached to almost every bike, then relate the cost of these wings as could only be exemplified by Kawasaki's H2R. Chris discusses the seedy side of Craigslist scams, before Daniel tells the world why he doesn't want a Ducati.  --- Support this podcast: https://anchor.fm/wingmansgarage/support

In the fifth episode of Front End Chatter - still Britain's best (and only) biking podcast - Simon and Martin discuss the opening MotoGP race from Qatar, new bike news, riding a pair of new V-twins in the shape of Ducati's Diavel and Erik Buell's new EBR 1190RX sportsbike, plus some other stuff including a review of James Toseland's new album.  We hope you like it, despite a passing jet about halfway through. If you're a Twitterist, we're on @Mufga and @SimonHbikes. Emails to martin@frontendchatter.com, simon@frontendchatter.com, or absolutely anything you can think up @frontendchatter.com

Honda brings the CB1100 to the USA in 2013. Hero might be building a 250 sportbike with Erik Buell. Bimota builds a supercharged bike with a Ducati Testastretta motor in it. The winner of the 1 Year 100 Likes Giveaway is announced! Also I have a nasty looking CBR wheel in my garage. Cafe Racer… The post Episode 27 – Giving away stuff! appeared first on Cafe Racer Adv Motorcycle Podcast.

We rock out to Erik Buell and ride on Harley's plush couch.