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Most entrepreneurs think they understand their numbers — until reality hits. In this eye-opening episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Greg Crabtree, CPA, author of Simple Numbers and Simple Numbers 2.0, and one of the most trusted financial voices in the Entrepreneur's Organization (EO). Greg breaks down the two most important—and misunderstood—metrics for business owners: Labor Efficiency Ratio (LER) and Contribution Margin. You'll learn how to: Use data, not gut feelings, to decide when to hire Optimize profitability without scaling expenses Identify toxic productivity killers inside your team Use just a handful of key numbers to guide your business decisions Build a capital-efficient business that's ready to sell—or ready to scale This conversation turns traditional financial “best practices” upside down and gives you a clear, actionable roadmap to measure what actually matters in your business. Whether you're a solo operator or a 7-figure founder, this episode will forever change how you think about your numbers.
In this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Viton Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing, communication, and content creation Why traditional email and social media strategies are no longer enough How personal brand apps are giving entrepreneurs the same tools large companies have used for years Practical steps to embrace AI without losing your authenticity Why now is the time to own your audience—not rent it Vincent also shares insights from building Vyten, how personal brand apps are changing the way we reach our audiences, and why the future belongs to creators who act now.
Choose Your Hard — A Life-Changing Mindset Shift with Rory Vaden In this episode of the Influential Personal Brand Podcast, AJ Vaden delivers a powerful message that will transform how you approach life's challenges. Whether it's in your health, relationships, finances, or personal growth, everything in life is hard — but you get to choose your hard. AJ dives deep into: Why hard choices lead to greater satisfaction and growth Real-life examples that highlight the power of intentional decision-making How discomfort in the short term often leads to peace, progress, and purpose in the long term The connection between hard conversations and strong relationships The true cost of convenience in our health and habits This isn't just motivational — it's transformational. Key Takeaways: Hard isn't bad — it's often the beginning of breakthrough. Avoiding difficulty today often leads to deeper pain tomorrow. You can't escape life's hard choices, but you can decide which ones are worth it. Growth, healing, and success are almost always found on the harder path. Ready to turn your mess into your message and build a brand that actually makes a difference? Start by booking your Free Brand Call with Brand Builders Group today!
It's not just talent, knowledge, or luck that separates the truly successful from the rest. It's a set of habits and mindsets that are often overlooked. In this special recap episode of The Influential Personal Brand Podcast, Rory breaks down three essential traits that drive lasting success. Drawing from the journeys of top entrepreneurs and personal brands, as well as our own experiences here at Brand Builders Group, you'll discover the mindset shifts you need to make to reach the next level. Find out why crushing it where you are now is the foundation for future success, how trust-building is the key to sales and influence, and why perseverance through setbacks is the number one predictor of long-term success. If you want to grow your personal brand, boost your revenue, or build a thriving business, this episode will reveal the mindset and strategy to make it happen. Tune in to start applying these success principles today!
Do you feel frustrated and overwhelmed by digital clutter, lost files, or chaotic inboxes? In this episode of the Influential Personal Brand Podcast, we sit down with Shawn Lemon, founder of The Digital Organizer, to explore expert strategies for decluttering your digital life. Join us as Shawn offers practical tips for managing emails, passwords, files, and tasks efficiently, all while reducing stress and boosting creativity and productivity. From taming your inbox to mastering project management tools, this conversation is packed with actionable insights to help you reclaim your time and focus on what matters most. To learn how digital organization can transform your workflow and free up your energy for what truly counts, tune in today!
Life is filled with the opportunity to make powerful choices – all of which will inevitably have hard parts to them. Today on the Influential Personal Brand Podcast, we are recapping AJ's interview with Chris Janssen and discussing how you can start to choose your hard in 2025. Press play now to get a sneak peek into our conversation with the author of Grace Yourself and hear two questions you should be asking yourself about your decisions for 2025. The secret to choosing your hard is weighing up the rewards of choosing it and the consequences of not choosing it. To hear all this and more, be sure to tune in now!
If you want to become a bestselling author, you need to make sure you don't fall for common misconceptions about how to achieve this goal. Today on the Influential Personal Brand Podcast, we are discussing what it means to be a bestselling author. In this conversation, we break down some of the most common misconceptions about how to become a bestselling author, discuss what does actually work, and so much more! Hear all about the importance of having a team to support the sale of your book and what it actually means to be a bestselling author. You'll even be reminded about what really matters as an author; making a difference in the world. Thanks for tuning in!
THE IDEAL BALANCE SHOW: Real talk, tips & coaching on everything fitness, family & finance.
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Have you ever wondered how you can turn self-doubt into self-belief? What if all of the experiences that have made you doubt yourself can actually help someone else in their own struggles? Today on the Influential Personal Brand Podcast, AJ is sharing her definitions of self-doubt and self-belief and the differences between them. Tune in to hear all about how to turn self-doubt into self-belief, learn how to let the experiences that make you doubt yourself help others, and be reminded that failure is what people need to hear about the most. To hear all this and be encouraged to lean into the things that make you doubt yourself, tune in now!
You cannot find your true destiny if you do not experience disruption in your life first! Today on the Influential Personal Brand Podcast, we are joined by the illustrious author, coach, TV personality, and mother, Marshawn Evans Daniels to discuss the concept of believing bigger. Tuning in, you'll hear all about Marshawn's upbringing as well as how that shaped who she is and what she does, the inspiration behind her books, how she began to believe bigger with Christ as her strength, and so much more! We delve into how to figure out what you are called to do in each season of your life, hearing God's voice to shape you, and purpose-driven success before discussing the two voices that battle for your belief in your identity. Finally, our guest even tells us about a free gift for listeners and what it's all about. You don't want to miss out on this incredibly inspirational and insightful episode, so be sure to press play now!
Have you ever wondered how to get referrals? What if we told you that the best way to get referrals is incredibly simple? Today on the Influential Personal Brand Podcast, we are recapping our conversation with Sara Hardwick of GIFT-OLOGY about how to get referrals. Tuning in, you'll hear all about why the secret to getting referrals is simply to give them first! We dive into how giving someone something first makes asking for something easier before discussing where referral hesitation comes from and how you can avoid that obstacle. We even talk about the importance of reframing our perception of what a referral is, why you need to know exactly who you want to be referred to, and the ins and outs of relationship-building as a business growth strategy. You don't want to miss this so be sure to press play now!
Can you meaningfully grow your business through referrals? Today on the Influential Personal Brand Podcast, Sara Hardwick from GIFT-OLOGY joins us to discuss their new referral course and the importance of building connections to grow your revenue. This episode is the perfect way to honor the late CEO of GIFT-OLOGY, John Ruhlin who left an incredible legacy by doing just that. Tuning in, you'll hear that a referral is simply an introduction that adds value, how you can get referrals without asking, three key points to consider when having a referral conversation, the best and worst time to ask for referrals, focusing on finding a referral partnership, and a breakdown of their COPE system to find the right referral partners. We delve into the importance of having a strategy and system for referrals before discussing how to create ‘incentives' for people to refer your business and why a ‘thank you' goes a long way. We even discuss how important it is for the person who receives a referral to communicate. Finally, Sara shares advice for helping referral partners to introduce you to their contacts. To hear all this and find out more about GIFT-OLOGY's Referral Partner Transformation Course, press play now!
On this special episode of the Influential Personal Brand Podcast, listeners have the privilege of meeting Randy Gale, Rory's elder brother, whose pivotal role in Rory's upbringing has greatly shaped his character. Randy, a military veteran with service in two wars with the United States Navy, has instilled invaluable qualities such as discipline, perseverance, and resilience in Rory. Amongst other accomplishments, Randy is a dedicated volunteer coach for competitive women's high school softball teams in Colorado. The impetus for this episode stems from Randy's recent remarkable physical transformation, catalyzed by a profound reality check that led him to pursue amateur bodybuilding. Join the conversation as we explore Randy's journey towards improving his health, his insights on perseverance, and the challenges of bodybuilding. We also delve into shared childhood experiences as Randy reflects on the hardships they faced and offers wisdom on true life transformation. Don't miss out on this engaging episode, start listening now!
When starting a business, being scrappy is how most entrepreneurs manage to get things done but there has to come a time when they focus on strategy instead. Today's guest on the Influential Personal Brand Podcast, the most in-demand IT consultant, Robin Robins joins us to tell us about her career and share how to grow an 8-figure business. Tuning in, you'll hear all about our guest and her career, how she started her business, why she decided to hone in on the micro-niche she serves today, and how to let go of clients who don't serve your company. Robin walks us through the importance of finding who you serve and starting with the smallest buyable audience before warning us about watering down our message to appeal to the masses. We discuss hiring leaders who are going to stay true to your mission, why you are going to be the best at selling your product most of the time, and knowing when to take control and step back as a business owner. Finally, our guest shares the most important lessons she has learned throughout her career as a business owner. You don't want to miss this episode so be sure to tune in now!
When starting a new business venture or personal brand, one of the most important (and sometimes daunting) tasks is getting the right kind of media attention to promote it. Today on the Influential Personal Brand Podcast, we discuss three ways to get mainstream publicity. Tuning in, you'll learn why you need to connect your expertise to what is happening in the news and how you can do that. We delve into the importance of “becoming the media” and learn why the media needs us just as much as we need it. We also discuss why you need to build relationships before you need them and why hard work will always pay off! Finally, you'll hear all about Brand Builders Group's goal to shape the voices that will shape the world.
Everyone is in sales, even if you don't know it! Today on the Influential Personal Brand Podcast, bestselling author, keynote speaker, and CEO of Orange Leaf Consulting, Dr. Cindy joins us to discuss all things sales. Dr. Cindy finally embraced her identity as a saleswoman when she realized that every single verbal and non-verbal exchange we have in life is a sale! In this conversation, you'll hear all about Dr. Cindy's life and career, why the negative perception of sales is incorrect, how she freed herself from that stigma, and so much more! We delve into how to reframe how we see sales before Dr. Cindy shares some examples of sales we make unconsciously every day. She also walks us through universal sales skills that she believes everyone needs to develop to improve their communication skills. We even learn that getting a ‘no' is a gift and learn how to embrace rejection. Finally, our guest describes ‘the unofficial sale' and tells us where we can find her incredibly educational sales books. Thanks for listening in!
Worrying is part of the human condition. It is based on the universal experience of fear and cannot be escaped by anyone. But what if you could challenge that worry and find a way to get to the other side of it? Today on the Influential Personal Brand Podcast, we are recapping AJ's conversation with the incredible Victoria Jackson and discussing the beauty that lies on the other side of fear. Tuning in, you'll hear some highlights from AJ's conversation with Victoria, how you can get past fear, the relief and joy that lies at the end of that journey, how taking action in your fears will not only bring you joy but will inspire others to do the same too, and so much more! AJ even shares one of her fears, how she overcame it, and why she is better for embracing that part of herself. Finally, listeners are challenged to identify something that plagues them with worry, figure out what fear lies behind it, and take the first steps to overcome it. Thanks for listening in! Key Points From This Episode: A brief overview of Victoria Jackson and her life filled with high highs and low lows. The relief and joy on the other side of fear and how to get past fear. AJ shares some of her traumatic experiences and how her faith got her through them. Why she worried about sharing her faith throughout her youth and how that changed. How taking action in your fears and worries will empower others to do the same. What embracing the beauty on the other side of fear has done for AJ. A challenge to figure out the worry consuming you and how to get to the other side. Links Mentioned in Today's Episode: Victoria Jackson No Makeup Makeup We All Worry, Now What? AJ Vaden on LinkedIn AJ Vaden on X Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X Take the Stairs Brand Builders Group Brand Builders Group Free Video Short Course Brand Builders Group Free Call The Influential Personal Brand Podcast on Apple Email Your Review to Brand Builders Group
We are back with another special recap episode of the Influential Personal Brand Podcast! Today's recap is based off of our interview with Clate Mask, CEO and Co-Founder of Keap. Join Rory as he shares four painful lessons he wished he'd known before becoming an entrepreneur! Thanks for tuning in, enjoy! Key Points From This Episode: Perseverance matters more than pedigree. Why you need to up your game with making sales, building systems, and recruiting superstars! Loyalty is just a paycheck away (the scariest thing to learn). All that matters is what's in your contract. Links Mentioned in Today's Episode: Clate Mask on LinkedIn Clate Mask on X Clate Mask Keap Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy AJ Vaden on LinkedIn AJ Vaden on X Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X Take the Stairs Email Your Review Screenshot Here Brand Builders Group Brand Builders Group Free Video Short Course Brand Builders Group Free Call The Influential Personal Brand Podcast on Apple Email Your Review to Brand Builders Group
Have you ever wondered how to generate a steady stream of warm referrals for your business? Discover the secrets from performance coach Jordan Montgomery in this recap episode of the Influential Personal Brand Podcast. In this episode, we provide listeners with the steps to creating a steady stream of referrals and unpack the benefits that go beyond increasing revenue. We discuss the role of giving out referrals, the common mistakes to avoid, and the value of shared relationships. Discover the law of reciprocity, how it relates to personal brands, and why a systematic approach to referrals is vital. Explore the positive by-products of a successful referral system, what it means to be in service of others, and the reasons why you need to become a master giver. Tune in now!
As a business owner, you have to wear a million different hats and focus on so many moving parts to keep your company running. But it is impossible to also keep up with constantly changing and evolving laws, and if you don't remain compliant, things get risky. Today on the Influential Personal Brand Podcast, renowned attorney Matthew Miller joins us to discuss how business owners can stay up-to-date with business laws. Tuning in, you'll hear all about the laws businesses need to be aware of, what a non-compete is, the pros and cons of the agreement, how to protect your confidential information as a business owner, and what the Corporate Transparency Act is. We delve into the importance of having a lawyer to help advise you about the complexities of the legal system as a business owner before Matthew explains how you can make your business work buying. Finally, we discuss valuation metrics and what we need to know about how businesses are being valuated today. You don't want to miss out on this invaluable information so be sure to tune in now!
Join Rory in another special recap edition of the Influential Personal Brand Podcast, where we debrief our latest epsiode with guest Mel Abraham, to learn more about what you need to know to make more money. Today, Rory delves into four principles for making more money, including the payoffs of being debt-free, spending your money to save time, figuring out how to be paid for your results and not your time, and lastly de-risking your own business but investing in the 3 P's. Be sure not to miss out on this valuable episode, and be sure to check out Rory's Higher Earner Habits Training, 7 Ways That Wealthy People Think and Live. Thanks for listening!
If you've ever thought about writing a children's book but don't know where to begin, you'd better stick around! In today's episode of the Influential Personal Brand Podcast, we unpack the main takeaways from our conversation with bestselling children's author and mentor, Eevi Jones. Tuning in, you'll learn how to start inspiring the next generation of leaders through storytelling and why translating life lessons into children-friendly stories is critical. Join us as we unlock the power of storytelling to inspire, educate, and empower the next generation, ensuring a brighter, more resilient future for us all!
Taking the leap from your current job to pursuing entrepreneurship can be quite terrifying! But don't worry, today we are giving you four principles to orchestrate this change. Welcome to this episode of the Influential Personal Brand Podcast! Today you will hear all about the importance of doing your absolute best in your current gig, how to avoid getting diluted results, lowering personal debt, and why starting with what you know best will pay off. We even share the fasted path to cash with listeners! You don't want to miss this one so be sure to tune in now!
It's not just you. Networking is uncomfortable! Standing self-consciously in the corner with a drink in your hand and a name badge on your chest is a more common experience than you might realize. Join us today on the Influential Personal Brand Podcast as we dive into three top tips to help you break the ice, take the pressure off new relationships, feel less awkward at networking events, and meet more people to grow your business!
A key principle we teach at Brand Builder's Group is the idea that the depth of your impact is far more important than the width of your reach because, ultimately, new customers are the most expensive and returning customers are the most profitable! Today on the Influential Personal Brand Podcast, we delve into six tips to help you scale the profits of your personal brand. Tuning in, you'll hear all about the Fractal Math Concept, why new customers are the most expensive kind, and how our community can serve you and your personal brand for life. We even break down key questions we always ask ourselves to increase monetization by providing better services to our customers. This episode is jam-packed with pearls of wisdom that will help you scale your personal brand to new heights, so be sure to press play now!
When NYT bestselling author and entrepreneur Rory Vaden wanted to get better at public speaking, he went out and spoke 304 times…for free. It was perhaps the best investment he could have made in himself and his abilities. In this episode, Rory will explain how to communicate effectively and show off your authentic self while building trust. He will also break down his top tips for building a highly influential personal brand. Rory Vaden's first book, Take the Stairs, is a #1 Wall St Journal, #1 USA Today, #1 Amazon, and #2 New York Times bestseller that has been translated into 11 languages. He is an 8-figure entrepreneur and a Hall of Fame speaker with a TEDx talk that has more than 4 million views. His programs are regularly tailored for leadership, sales, customer service, productivity, and teams. In this episode, Hala and Rory will discuss: - How Rory got into sales and public speaking - The power of the spoken word - The secrets of ultra performers - Personal character vs. personal branding - The 3 types of procrastination - How to build a trusting relationship - What most people get wrong about personal branding - And other topics… Rory Vaden is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Time. He is an 8-figure entrepreneur and a Hall of Fame speaker with a TEDx talk that has more than 4 million views. Today, Rory and his wife serve as the Co-Founders of Brand Builders Group, where they teach mission-driven messengers to become more well-known and to build and monetize their personal brand. Their clients include people like Lewis Howes from The School of Greatness, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, New York Times bestselling author Luvvie Ajayi Jones and #1 Wall Street Journal bestselling author Ed Mylett. Resources Mentioned: Rory's Website: https://roryvaden.com/ Rory's LinkedIn: https://www.linkedin.com/in/roryvaden/ Rory's YouTube: https://www.youtube.com/channel/UCqvT2XS7KzgYWIXFiUSLWqw Rory's Twitter: https://twitter.com/roryvaden Rory's Podcast, The Influential Personal Brand Podcast: https://podcasts.apple.com/us/podcast/the-influential-personal-brand-podcast/id1479643724 Rory's Book, Take the Stairs: 7 Steps to Achieving True Success: https://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767 Rory's Book, Procrastinate on Purpose: 5 Permissions to Multiply Your Time: https://www.amazon.de/-/en/Rory-Vaden/dp/0399170634 Free Webinar, Crush Your Sales Goals in 2024: Sign up for Hala's free Pipedrive webinar on February 28th at https://youngandprofiting.co/Sales Help Save Palestinian Lives: Donate money for food, medical supplies, and shelter for the people of Gaza at https://givebutter.com/savegaza LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Get 15% off any course at education.economist.com/PROFITING and use code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/
Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than you think. Tuning in, you'll hear all about the premise of the book, how the pandemic inspired Jay to write it, why speed is as important as price, fast passes in business, and finding the perfect balance of speed. We delve into the relationship between responsiveness and respect before discussing the importance of under-promising and over-delivering. Finally, Jay tells us all about his work in the tequila space and where we can find out more. To hear all of this and so much more, press play now!
Today on the Influential Personal Brand Podcast, we are recapping our discussion with Paige Dungan and highlighting three secrets to gaining publicity. Tuning in, you'll hear all about the importance of connecting your expertise to the news cycle, the two ways you can ‘become the media', the importance of having a relationship engine, and why the media needs you just as much as you need them! We even delve into the biggest publicity secret of all, the principle of the relationship switchboard. Finally, we are reminded to give, give, give, and do our part to make the world a better place. To hear all this and so much more, press play now!
The media doesn't care about your book until you have proven yourself as an expert! The incredible PR guru, Paige Dungan, joins us today on the Influential Personal Brand Podcast to discuss publicity for book launches. Tuning in, you'll hear all about what authors need to know about getting media attention for their books, how to build a relationship with the media, knowing your target audience, and the biggest mistakes authors make in PR for their books. We discuss how TV and podcasting can bring you great publicity for your book before delving into the ways you can get a great national TV hit for your book launch. Finally, Paige reminds us not to give up on our book launch pitches while respecting those we are pitching to. You don't want to miss this one so press play now!
Resilience, grit, perseverance; why do some people have it, and others don't? What's the difference? Consider this a debrief, recap, and summary of the Influential Personal Brand Podcast episode with Bianca Olthoff! Tune in to hear 30 questions to help you find your ‘why' and create success in your life. This episode is built on three key ideas; what purpose you feel called to in your life, what material things you want to have and what goals you want to achieve, and what kind of person you need to become to make your dreams into a reality. If you are clear on those three questions, you will develop more resilience, grit, and determination. Listening in, you're sure to be challenged and motivated to pave a new way forward rooted in the clarity of your ‘why.' Thanks for listening!
Just because it's out there doesn't mean you need it! That is the essence of our conversation with Josh Hotsenpiller, and today on the Influential Personal Brand Podcast, we are recapping our discussion with the incredible founder and CEO of Juno. You'll hear all about our discussion and its main takeaways including the very important question you need to ask yourself when considering investing in the amazing selection of technology we have available to us today. For all this and more, tune in now!
Join us on the Influential Personal Brand Podcast as we delve into the world of AI, apps, and technology with Josh Hotsenpiller, Founder and CEO of JUNO and strategic partner to the Brand Builders community! Discover why we chose to work with JUNO to create our very own app and how AI can be used to enhance community building, streamline processes, and achieve greater efficiency. Josh has an extensive background in the tech industry and holds a strong belief in the power of community and using technology as a tool for good. With him, we explore the potential benefits of AI and why embracing it is crucial. Tune in to learn why choosing faith over fear is essential when considering the future of AI and how you can leverage technology to ultimately scale your business and nurture your community!
If you're an aspiring business owner or already making waves, you've got to pay attention to this game-changer to stand out among the rest: personal branding. Personal branding is not just about a logo or a snazzy tagline; it's the reputation you can turn into revenue by unleashing your authentic self and making those oh-so-important connections with customers, investors, and collaborators. Think about it: underneath every thriving business lies a magnetic force—an incredible personal brand that speaks volumes about who you are and what you stand for. It's like the heart and soul of your business, shining a light on your values, expertise, and one-of-a-kind story. And the person to help us craft a killer personal brand to help set us apart? It's my guest today, Rory Vaden. Rory is a New York Times bestselling author, a recognized expert in business strategy and leadership, a world-renowned speaker, and the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast. I can't think of anyone better to become an influential force in our niches. So, let's jump in and create an influential personal brand that SELLS! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOW NOTES: https://www.jennakutcherblog.com/roryvaden START RITUAL FOR 20% OFF: https://www.ritual.com/goaldigger BOOK YOUR FREE BRAND CALL WITH BRAND BUILDERS GROUP: https://www.freebrandcall.com/jennakutcher
Today on the Influential Personal Brand Podcast, we are recapping our discussion with Brittany Hodak about creating superfans and sharing two revenue-growing customer service secrets with you! Be sure to tune in to hear all about why you want to have secret service, not customer service, how to anticipate your clients' needs, and so much more! Giving unexpected gifts at unexpected times tailored to your clients and being ahead of the needs of your clients will set you apart from everyone else and in this episode, we give you the keys to achieving both of these tricks. Find out why your clients' wins are your wins by pressing play now!
Did you know that creating superfans of your personal brand is the key to long-lasting success? Joining us today on the Influential Personal Brand Podcast is our friend, Brittany Hodak, to tell us all about her new book, Creating Superfans: How to Turn Your Customers into Lifelong Advocates. Brittany is a marketing and customer service expert, keynote speaker, and author. In this episode, she shares her definition of what a superfan is, what the ladder to ‘superfandom' entails, and some of the mistakes most companies make. You'll also gain some insight into Brittany's game-changing CX system, the SUPER Model, and how you can use the tools she provides to create superfans and build a successful brand. All of these things are outlined in detail in her book and, if you stay tuned, she even offers us a special link to get the first four chapters for free! You won't want to miss out on this incredibly informative episode, so go ahead and hit play now.
Do you want to recapture the mojo you have lost? We want you to do the work to get your mind right and today on the Influential Personal Brand Podcast, we are joined by the incredible personal trainer and high-performance expert Todd Durkin. Following a back injury and some life-changing realizations, Todd began working as a trainer, inspiring athletes to get their minds right. Tuning in, you'll hear about how Todd has overcome struggles, why you need to take time and listen to ‘whispers', the importance of positive talk, and so much more! Todd even shares the secret to getting your mind right before explaining why you need someone to hold you accountable and support your goals. If you want to change your life and fix your mindset, this is the episode for you!
Ok, ok, so if you listened to my recent conversation with Rory (Episode 341: How to Discover Your Uniqueness and Gain the Recognition You Deserve), you might have asked yourself: How exactly do I make money after I do the work to build my brand?In other words: how do I use this information to build a profitable business and not just have a shiny brand?If that was your question, then this episode is for you, my friend. Grab a notebook or open a Google doc and get ready to furiously take notes as Rory spills the tea on what to do to use your uniqueness to serve others AND make a profit.Click play now to hear Rory and I talk about:[02:16] Building a Brand and Making Money[03:06] Finding Your Brand DNA[05:44] Creating Trademark-Worthy Frameworks[08:14] Investing in Writing Your Own Story[09:53] Crafting a World-Class Presentation[15:40] Using the Power of the Pause[21:51] Monetizing Personal Brands[24:20] Giving Away Everything for Free (aka Rory's content strategy)[26:02] Monetization Strategies (you'll want to write these down)[30:45] The Importance of Referrals[31:30] Generating Leads Online (hint: it's all about the DMs)[36:25] Selling without Pressure[39:33] The Rule of 10 (or how to create loyal followers)[43:39] Finding uniqueness and creating contentIf you'd like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup and listen to his previous episode on the Jasmine Star Show about building a brand right >>HERE
Are you looking to create more influence & impact in the world? Are you looking to amplify your personal brand? Today, I have one of the top “brand-builders” in the world on the IMPACT SHOW. He's behind some of the largest personal brands in the world, including Eric Thomas (“ET The Hip-Hop Preacher”), Ed Mylett, and Lewis Howes. This episode is full of extraordinary content, tips, tactics, and methods to amplify your personal brand & IMPACT…NOW! Specifically, this is what Rory Vaden and I discuss on today's SHOW: - Is it important that everyone have a personal brand? - What problem are you willing to serve in the world? - Identifying your “divine uniqueness” and getting it down to one word? - The story of Lewis Howes and how he narrowed his brand from 17-revenue streams, gave up over a million dollars in revenue and then exploded it into a 9+ figure brand. - Why is it so hard to keep business “simple” versus making it so complex? Complexity is the enemy and ultimately costs you time, energy, and money. - How can you change the world and make your brand a solution to people's problems? - What branding is NOT… - What personal branding IS… - What does a first-time author need to know? - What are the 3 biggest mistakes or secret tactics when it comes to launching a best-selling book? And how do you SELL your book! - Why you shouldn't ask “what's my purpose?” versus “who can I serve?” - The ONE secret & shortcut to maximize your influence & impact. - Rory's IMPACT & Legacy personally and professionally. You talk about a value-laden episode. This one is going to massively impact the universe because your IMPACT and your brand will GROW from this episode. Please share this episode with any of your friends, coworkers, or colleagues who are looking to get their message out to the world on a bigger & better level. Tag me at: @ToddDurkin @RoryVaden @brandbuildersgroup To take advantage of a FREE call to assess your personal brand and begin the “next steps” to amping-up your influence and IMPACT, simply schedule your complimentary call at: www.freebrandcall.com/Durkin Bonus Questions: How do you best monetize your personal brand? · 5 ways to monetize your brand… · What is “P.A.I.D.S.”? · What is “D.A.R.E.S.”? · What is the single greatest secret to growing a large online following? · Todd's further thoughts & insights about branding, monetization, and what works & doesn't work. Rory Vaden BIO: Rory Vaden, MBA, CSP, CPAE is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. A recognized expert in business strategy and leadership, insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world- renowned speaker, his TEDx talk has been viewed over 3 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 leadership speakers in the world by Inc Magazine and was recently inducted into the professional speaking Hall of Fame. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast. Favorite Quotes from Rory “Success is never owned; it is only rented–and the rent is due everyday.” “You multiply your time by spending time on things today that will give you more time tomorrow.” “You are most powerfully positioned to serve the person you once were.” “Branding is the digitization of your reputation.” “Your job is to discover your divine uniqueness and exploit it in every way.” ~Larry Winget ATTN: $10,000 of IMPACT Scholarship Money Available PLEASE APPLY!!! The Durkin IMPACT Foundation Scholarship Applications are Now Available… If you are a senior in high-school in the U.S. or you know a graduating senior, the Durkin IMPACT Foundation currently has over $10,000 in scholarship money going out to stand-out student-athletes who are graduating high school this Spring (2023). Check out ALL the details here for the IMPACT FOUNDATION SCHOLARSHIPS. https://todddurkin.com/impact-foundation-application/ Get Your IMPACT JOURNAL today at www.ToddDurkin.com https://fitnessquest10.infusionsoft.app/app/orderForms/IMPACT-Journal It's not too late to plan - get your God-Sized Dream 2023 planner today: https://fitnessquest10.infusionsoft.com/app/manageCart/addProduct?productId=288 ATTN: FIT-Pros, Trainers & Coaches Are you a trainer, coach, or fitness business owner seeking to make a massive IMPACT in your business & life and you would like to be coached to your full potential? Are you looking to level-up your business in 2023 and make an even bigger IMPACT in people's lives? Are you a trainer, coach, or fit-pro who is constantly pouring into others, yet your “well” runs dry and sometimes you need some more “juice” poured into you? If so, I invite you to be a part of my Todd Durkin Mastermind for Fit-Pros and surround yourself with the most passionate, purposeful, and IMPACTFUL life-transformers on the planet. Being a part of the TD Mastermind gives you the opportunity to connect, share, and grow with the fitness industry's top coaches, trainers, and entrepreneurs on a daily-basis. The MASTERMIND is for passionate and purpose-driven fitness professionals who are committed to creating success & significance in their personal and professional lives and want to be coached by Todd and surrounded by some of the brightest, sharpest, and most passionate trainers on the planet. If that sounds like you, visit: ToddDurkinMastermind.com to sign-up for the INSTITUTE Level or email Frank Pucher, Director of Todd Durkin Mastermind, at frankpucher1112@gmail.com for a FREE CLARITY CALL today. www.ToddDurkinMastermind.com Join my TD Community for FREE: Simply text me “IMPACT” to (619) 304.2216 and you are on your way to receiving exclusive content and even more motivation & inspiration. Sign-up TODAY! Please keep your questions coming so I can highlight you on the podcast!! If you have a burning question and want to be featured on the IMPACT show, go to www.todddurkin.com/podcast, fill out the form, and submit your questions! Don't forget that if you want more keys to unlock your potential and propel your success, you can order my book GET YOUR MIND RIGHT at www.todddurkin.com/getyourmindright or anywhere books are sold. Get Your Mind Right now available on AUDIO: https://christianaudio.com/get-your-mind-right-todd-durkin-audiobook-download Want more Motivation and Inspiration? Sign up for my newsletter The TD Times that comes out on the 10th of every month full of great content. Sign-up here… www.todddurkin.com ABOUT: Todd Durkin is one of the world's leading coaches, trainers, and motivators. It's no secret why some of the world's top athletes have trained with him for nearly two decades. He's a best-selling author, a motivational speaker, and founded the legendary Fitness Quest 10 in San Diego, CA. He currently coaches fellow trainers, coaches, and life-transformers in his Todd Durkin Mastermind group. Here, he mentors and shares his 25-years of wisdom in the industry on business, leadership, marketing, training, and personal growth. Todd was a coach on the NBC & Netflix show “STRONG.” He's a previous Jack LaLanne Award winner, a 2-time Trainer of the Year. Todd and his wife Melanie head up the Durkin IMPACT Foundation (501-c-3) that has raised over $250,000 since it started in 2013. 100% of all proceeds go back to kids and families in need. https://todddurkin.com/impact-foundation/ To learn more about Todd, visit www.ToddDurkin.com and www.FitnessQuest10.com. Join his fire-breathing dragons' community and receive regular motivational and inspirational emails. Visit www.ToddDurkin.com and opt-in to receive his value-rich content. Connect with Todd online in the following places: You can listen to Todd's podcast, The IMPACT Show, by going to www.todddurkin.com/podcast. You can get any of his books by clicking here! (Get Your Mind Right, WOW BOOK, The IMPACT Body Plan, What's Next?)
Successful people usually have a mix of traits that are easy to spot and others that are not as evident but are just as important. What are those hidden traits of success? Welcome to the recap edition of the Influential Personal Brand Podcast as we debrief, recap, and summarize our insightful interview with Carey Nieuwhof to unpack the character traits of successful people. Hear why achieving success in your current circumstances paves the way for even more success, the crucial role that trust, collaboration, and building relationships play, and the power of not giving up on your dreams. Discover what you need to commit to, why existential aspects should not dictate your achievements, enduring short-term pain to acquire long-term success, and much more. To uncover the price of admission for ultimate success, tune in now!
Simple strategies to build your personal brand, monetize your message, and increase your influence If you're first getting started with your personal brand, you're probably wondering how the heck you're going to cut through all the noise and position yourself as the go-to leader in your space. I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it's more possible to have an influential personal brand today than ever before. Now, I'll come right out and say that there's a lot more that goes into brand-building than having a Tik Tok video go viral. Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it. That's why I invited Rory Vaden to the show – because when it comes to personal branding, he's the guy you want to listen to. >> Be sure to grab your free brand call with his team here! Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast. In this episode, he'll share simple brand-building strategies you can implement today, including: The greatest secret to growing a highly engaged audience online Simple strategies to become a well-established leader in your space The Brand DNA Helix and how you can use it to grow your business How to increase your influence and monetize your message I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
As an entrepreneur, on a mission-driven trajectory, only you can make the decision that you will not be stopped. You can't accept someone else's rejection as permanent and only you can decide that you are going to make it! We're back with another special recap edition of the Influential Personal Brand Podcast, where Rory does a debrief, recap, and summary of the most recent interview with Annie F Downs and provides listeners with three big takeaways. Annie dropped some very insightful nuggets in our interview including how to monetise podcasting, getting help before you can actually afford it, and the importance of having the resolve to not quit along your journey. Tune in now to hear more from Rory in this recap episode.
How has your year been? Thankfully, 2022 has been a good year for me and my businesses thus far, and I'm really looking forward to what 2023 will bring as we continue to recover in many ways from the global pandemic, while also still dealing with the effects of that, and the changes – some better and some worse that have come as a result of that. Moving forward, I will be focusing on what's new and next, revising and updating things to better serve my clients and meet the needs of leaders out there who are preparing for the future of work. Today, I'm sharing some of my recommendations for podcasts that I listen to as an avid podcast listener. These are podcasts that belong to a few categories including the future of work, human resources, speaking, leadership, business entrepreneurship, and general interest. Show Highlights: Podcast and episode recommendations for the future of work Recommended shows on Human Resources Podcasts worth listening to in the Speaking category Business and Entrepreneurship podcast recommendations Other podcast recommendations in general Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Impact Makers is all about. It only takes a second and helps us out a lot! Supporting Resources: The Future of Work WorkLife with Adam Grant: https://www.ted.com/podcasts/worklife Mark Cuban doesn't believe in following your passions: https://www.ted.com/podcasts/mark-cuban-doesn-t-believe-in-following-your-passions-transcript Redefining Podcast HR: https://amplifytalent.com/podcast People First and Mission Always With NASA Chief Human Capital Officer Jane Datta: https://amplifytalent.com/podcast-episodes/putting-people-first-mission-always Human Resources All Hands Podcast: https://lattice.com/all-hands-podcast Adopting an Open Salary Model with Cuvva's Gemma Boulton: https://lattice.com/podcasts/gemma-boulton How to Create an Anti-Racist Workplace with James and Krista White: https://lattice.com/podcasts/james-krista-white PunkRock HR: https://laurieruettimann.com/podcast/ Evaluating The State of DEI With Zach Nunn: https://laurieruettimann.com/evaluating-the-state-of-dei/ HR Famous: https://hrfamous.libsyn.com/ How to Make a Viral LinkedIn Post, Is Hiring Slowing Down?: https://hrfamous.libsyn.com/103-how-to-make-a-viral-linkedin-post-is-hiring-slowing-down Speaking The Wealthy Speaker Podcast with Jane Atkinson: https://speakerlauncher.com/category/podcasts/ Move Your Presentation From Good To Epic With Kelly Swanson (Part I) : https://speakerlauncher.com/move-your-presentation-from-good-to-epic-with-kelly-swanson-part-i/ Move Your Presentation From Good To Epic With Kelly Swanson (Part II): https://speakerlauncher.com/move-your-presentation-from-good-to-epic-with-kelly-swanson-part-ii/ Mic Drop Podcast: https://micdroppodcast.com/ How Two Experienced Meeting Planners Hire Speakers (ft. Debbie Lipsky & Jason Callori): https://micdroppodcast.com/episodes/how-two-experienced-meeting-planners-hire-speakers-ft-debbie-lipsky-jason-callori The Speaker Lab with Grant Baldwin: https://thespeakerlab.com/about-us/ How to Build Your Speaking Business and Not Just Get Gigs: https://thespeakerlab.com/410-how-to-build-your-speaking-business-not-just-get-gigs-with-david-avrin/ Speakernomics: https://nsaspeaker.org/benefit/speakernomics/ Online Presentations with Robbie Samuels Make Your Presentations More Inclusive with Donna Mack Business & Entrepreneurship Online Marketing Made Easy with Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/ Becoming An Expert: How To Position Yourself As An Authority in Your Field: https://www.amyporterfield.com/2022/10/506/ Business Accelerator Podcast https://businessaccelerator.com/podcast/ 6 Essential Ingredients for Effective Strategic Planning: https://businessaccelerator.com/6-essential-ingredients-for-effective-strategic-planning/ The Gold Digger Podcast with Jenna Kutcher https://jennakutcherblog.com/goal-digger-podcast/ Jenna's book: How Are You Really? by Jenna Kutcher: https://www.amazon.com/How-Are-You-Really-Living/dp/0063221942 A Website Refresh for When You're Short on Time: https://jennakutcherblog.com/websiterefresh/ The Influential Personal Brand Podcast: https://www.roryvaden.com/podcast The Fastest Way to Become a Paid Professional Speaker with Kindra Hall: https://brandbuildersgroup.com/podcast/ep-310-the-fastest-way-to-become-a-paid-professional-speaker-with-kindra-hall/ You Are The Brand Podcast: https://mikekim.com/show How to Maximize Your Mastermind Group: https://mikekim.com/yatb341/ General Interest Revisionist History with Malcolm Gladwell: https://www.pushkin.fm/podcasts/revisionist-history The Mennonite National Anthem: https://www.pushkin.fm/podcasts/revisionist-history/the-mennonite-national-anthem Rich Roll Podcast: https://www.richroll.com/podcast Mike Fremont: A Centenarian On Breaking World Records, Running At 100 & Thriving Beyond Expectations: https://www.richroll.com/podcast/mike-fremont-697/ Armchair Expert with Dax Shepard: https://armchairexpertpod.com/ Jimmy Fallon: https://armchairexpertpod.com/pods/jimmy-fallon Flightless Bird: https://armchairexpertpod.com/pods/fb-maths Armchaired & Dangerous: https://armchairexpertpod.com/pods/ufos-lp8w3-678et Connect with Jennifer: Send her a message: https://jennifermcclure.net/contact On LinkedIn: http://www.linkedin.com/in/jennifermcclure On Twitter https://twitter.com/JenniferMcClure On Instagram: https://www.instagram.com/jennifer_mcclure/ On Facebook http://www.facebook.com/JenniferMcClureSpeaker *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Our conversation with publicity expert Selena Soo was filled with insights; not only in what she had to say but how she said it. In this special recap edition of the Influential Personal Brand Podcast, we share our main takeaways from Selena's professionalism as an interviewee to her most astute publicity tips. Selena schooled us on the true value of mainstream media and when it's actually a suitable pursuit, as well as how to get on TV when it is, indeed, the appropriate media outlet for your product. Join us as we debrief after our inspiring conversation with Selena, covering everything from finding riches in the niches and finding a new way to think about your online audience, to identifying and running with your lead magnet.
Episode Summary: In this episode of the L3 Leadership Podcast, AJ talks about how she helps people find their own personal brand and why having a personal brand is important for success. About AJ: AJ Vaden is Co-founder and CEO of Brand Builders Group, an international speaker, million-dollar producer and cohost of The Influential Personal Brand podcast. As a personal brand strategist, she challenges and inspires people to reinvent themselves as part of building and monetizing their personal brand. AJ has personally worked with thousands of individuals to help them focus their expertise, expand their reach, build their reputation and brand the one thing no one else has, their name.Over the last 10 years she has been a part of founding, launching and building a very successful 8- figure coaching business, a multi million-dollar consulting business, and a 7-figure speaking business. Along with her company Brand Builders Group, AJ was featured in a 3-page spread in Success Magazine on the impacts of personal branding as well as recently being named as one of the Top 5 Personal Branding Speakers of 2019. Her client roster includes working with top level executives from organizations such as Bridgestone, Verizon Cellular Sales, Home Franchise Concepts and DIRECTV as well as working with well known speakers, best selling authors, entrepreneurs and online influencers such as mega podcast host Lewis Howes and original “shark”, creator of the infomercial and serial entrepreneur Kevin Harrington.AJ has taken 25 years of setbacks, successes, tragedies and overcoming and distilled them into simple yet powerful lessons that will help anyone become better than ever.4 Key Takeaways:1. AJ gives advice to someone looking to narrow down their personal brand.2. She talks about how her company, Brand Builders Group, works with people looking to build their personal brand.3. AJ talks about how personal brands are a growing trend.4. She highlights how important content creation is for growing your personal brand.Quotes From the Episode:“Just because you can do it, doesn't mean you should.”“I want to be someone who is known for making a difference in this world.”“Personal branding is an extension of who you are and what you want to be known for.”Guest Resources Mentioned:Brand Builders GroupFree Brand CallConnect with AJ:Instagram | Website | Facebook
Leading personal brand expert and successful 8 figure entrepreneur (several times over), AJ Vaden, shares her entrepreneurial journey, practical advice for business success, and ideas to balance family and work life. Listen in to learn about the 4 phases that will take your idea from a concept to an 8-figure personal brand. IN THIS EPISODE, YOU WILL LEARN: The traditional focus of family business 2 different types of entrepreneurial mindsets AJ's ultimate secret to success The research to support personal branding Creative ideas to balance work and family life 2 opportunities to build a personal brand 3 things that all STRONG entrepreneurs do to build trust RESOURCES/LINKS MENTIONED Personal Brand National Research Study: https://brandbuildersgroup.com/trends Monetize Your Brand With This FREE Training: https://ro474.isrefer.com/go/myb/bbg65/ ABOUT AJ VADEN AJ Vaden is the CEO and Co-Founder of Brand Builders Group and one of the world's leading experts in personal brand strategy. She has helped to create, launch and grow several multi-million dollar businesses and is the Co-Host of The Influential Personal Brand Podcast which Forbes named as one of the top 10 podcasts to listen to in 2021 and was recently named as one of the top 5 personal branding speakers. CONNECT WITH AJ Website: Brand Builders Group: https://brandbuildersgroup.com/, Podcast: The Influential Personal Brand: https://podcasts.apple.com/us/podcast/the-influential-personal-brand-podcast/id1479643724 LinkedIn: https://www.linkedin.com/in/ajvaden/ IG: https://www.instagram.com/aj_vaden/ CONNECT WITH US Website: http://www.hammersnhugs.com YouTube: Ahna Fulmer // Hammers N Hugs Instagram: @ahna_hammersnhugs Facebook: Ahna Hammersnhugs
This week on the POP Podcast, Erin brings AJ Vaden into the studio. Aj is the the Co-Founder and CEO of Brand Builders Group, as well as Co-Host of The Influential Personal Brand Podcast with her Husband, Rory Vaden. The ladies talk about AJ's journey through entrepreneurship, the sacrifices she made along the way and why she chooses to identify herself by the values she holds instead of the accolades she has accumulated. AJ shares her wisdom on what she advises young entrepreneurs to do and things she wishes she knew to do differently. No matter where you are in your journey AJ is an inspiration to those around her, she remains authentic to who she is, and has an even bigger heart. Tune in to hear how Brand Builders Group started and who helped them grow to what it is today. Find AJ: Instagram: @aj_vaden Website: https://brandbuildersgroup.com/
Want to know one of my favorite (and unexpected) business strategies?It's to give yourself permission to be imperfect.Yes, friend, I'm talking about imperfection in EVERY aspect of your business: social media posts, courses, blogs, newsletters, services… everything.>>When you give yourself permission to be imperfect, you take quicker action… and you fail faster.
Today on the Leadership Podcast, Bradley sits down with AJ Vaden to discuss building your online and offline brand. Over the last 15 years, AJ has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. She has played the role of Salesperson to CSO, recruiter to COO, spender to CFO and from just being bossy to CEO. Today, you'll hear how to build your Know-Like-Trust factor, develop your leads system to bring leads from social media into your email list, getting testimonials, and the strategy behind building your brand. Her method for brand building is to PLAN: Communicate the problem you solve in one word, share your unique way of solving it, know for whom you solve this problem, and figure out how you make money solving it. Along with her company Brand Builders Group (https://brandbuildersgroup.com/study/), AJ has been featured in Inc, Success Magazine, Fast Company, Entrepreneur, and Good Morning America. She is the Co-Host of The Influential Personal Brand Podcast which Forbes named as one of the top 10 podcasts to listen to in 2021. Ready to build your personal brand? After you listen to this episode, get AJ's free resources to get started: https://brandbuildersgroup.com/study/ (https://brandbuildersgroup.com/study/)
AJ Vaden is an international speaker, a million-dollar consultant, and host of the Influential Personal Brand Podcast. She is the CEO and Co-founder of Brand Builders Group. Over the last 10 years, she has been a part of the founding, launching, and building a very successful 8-figure coaching business, a multi-million-dollar consulting business, and 7-figure speaking business. Along with her company, Brand Builders Group, AJ has been featured in Inc, Success Magazine, Fast Company, Entrepreneur, Forbes and was recently named as one of the Top 5 Personal Branding Speakers of 2019. Today, she uses her expertise and unique talents to both streamline back-end operations as well as creatively engineer the company's front-facing personal brands. NEXT STEPS MENTIONED IN THIS VIDEO: 1. Stephen.freebrandstudy.com. TOPICS DISCUSSED IN THIS VIDEO: – Intro – Breakdown Personal Branding – What is a Personal Brand? – Personal Brand is the Digitization and Monetization of Your Reputation – The majority of Americans Said “A Personal Brand is Simply Someone Who is Recognizable to Them.” – Top Four People Who it's Important Have a Strong Personal Brand – 1. Doctor, 2. Lawyer, 3. Employer, 4. Financial Service Advisor – The More the Profession Requires TRUST, the More Established the Personal Brand Must Become – Now Is the Time – 36-44 Millennials – Having an Established Brand Was Most Important to This Group. – Marketed to This Generation or Stage of Life – 95% of Millennials Said that Their Most Trusted Source for Product Information is Their Friends – People Are 74% More Likely to Trust You if You Have an Established Brand – Personal Brand vs. Corporate Brand – 67% Would Spend More with a Company When the Founder is Someone They Know and Trust – Hesitant to Create Personal Brand Due to Mistakes in the Past – You Are Most Powerfully Positioned to Help the Person You Once Were – Expediting Process to Create Brand – Ignore the Obvious – Talk to People – What Problem Do You Solve – What is a GOOD Personal Brand – Top 3 Things for Your Personal Brand – Is Building a Personal Brand Only for Extroverts? – Where Do I Start? – Be Authentic ABOUT ME: Hi, I'm Stephen Scoggins. After fighting from homelessness and depression to build multiple businesses employing hundreds of amazing people, I've learned a lot about what it really takes to overcome your limitations and build your dream life. Now, my goal is to help one million people get from where they are today, to where they want to be in life. To help with that, I'm releasing videos on this channel several times per week and posting regularly on social media. On this YouTube channel, I interview the world's foremost thought leaders on what it takes to master your life. I also have a library of free resources, downloadable eBooks, and personality tests to help you become the person you always wanted to be. Just check out my websites below! MASTER YOUR LIFE WITH FREE RESOURCES: My website: https://www.stephenscoggins.com Free eBooks & Resources: https://www.stephenscoggins.com/resources My Blog: https://stephenscoggins.com/blog/ Stuck to Unstoppable Podcast: https://stephenscoggins.com/stuck-to-unstoppable/ CONNECT WITH ME ON SOCIAL MEDIA: Instagram: https://www.instagram.com/stephen_scoggins/ Facebook: https://www.facebook.com/stephenscoggins/ LinkedIn: https://www.linkedin.com/in/stephenscoggins Twitter: https://twitter.com/stephen_scoggin
What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But we all have a personal brand, and it boils down to reputation. What do people think of when they think of you? AJ Vaden is the CEO and Co-Founder of Brand Builders Group and one of the world's leading experts in personal brand strategy. Over the last 15 years she has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. AJ is the Co-Host of The Influential Personal Brand Podcast and was recently named as one of the top 5 personal branding speakers. On this episode, she shares why you need a personal brand, how to build it, and the common mistakes to avoid. Download the Trends in Personal Branding National Research Study: https://bit.ly/study-gamechangers
Thanks for tuning into the Scale Your Small Business Podcast with your host, Jillian Foldstrom. Our guest today is AJ Vaden, who was recently named one of the top five personal branding speakers of 2019. She is the co-founder and CEO of Brand Builders Group, an international speaker, a million-dollar consultant, and the host of The Influential Personal Brand Podcast. Diving in, it's important to recognize if you're talking to the right group of people. Data can help, AJ says, but it's really a personal question. Ask yourself who you want to serve, who you want to reach. It has nothing to do with what the economy is doing, or what the market is saying, or what your competitors are doing. You are best positioned to serve the person you once were, AJ says. Where do you have a personal affinity? What types of customers do you feel naturally drawn to? Typically, you need to know the demographic specifics, but those are general. Think about who your work is built for. It's a person, not a group of people. What does this person care about? What are their fears? What keeps them up at night? What are their passions? What are their dreams? What questions do they have? What are they searching for? The more products and services you have, the different your audience is, but your message is consistent. Your audience can evolve and change and mature, but there is a shared set of values that AJ and her clients share. AJ doesn't believe in competitors. She believes what makes us truly unique are our personal experiences, our personal expertise, our personal values, missions, and beliefs. No one in the world has those same personal experiences and knows exactly what's important to them. Consider what your alliances are. Celebrate each other's differences and not try to absorb every single client, but instead share them. It's about finding your uniqueness. First, what problem do you solve? That is the number one key to building a best-selling brand is becoming known and becoming synonymous with a problem that you solve for your audience. It's one word that you're paired with. Then, what are you passionate about? What fills you up? Next, what is your expertise? Pair that with what your first-hand experience is. Finally, what would people buy from you? This is paired with what business we want to be in. AJ and her team conducted a study run by an independent Ph.D researching firm to find out how personal brands impact America today. They found 74% of Americans said that they are more likely to trust someone who has an established personal brand. It's not a celebrity. It's not an influencer. It's not someone who has a book or a podcast. Americans said that they thought at the end of the day, a personal brand is simply someone whom they recognize. The three most significant or credible titles that people said they deem as most credible and most trustworthy were CEO, owner, and expert. The most impactful and most significant thing in influencing purchase decisions are third-party testimonials from your clients. LINKS https://brandbuildersgroup.com/ Key Takeaways Ask yourself who you want to serve, who you want to reach. You are best positioned to serve the person you once were It's about finding your uniqueness.
This week on the Influential Personal Brand Podcast we get together with Jim Doyle, author of the new book Selling With A Servant Heart. So often as sellers we are taught to chase numbers and not give up until we make the sale. But what if you could flip that concept by focusing on the needs of the client while also reaching your sales targets? In Jim's new book he outlines the philosophies which helped him build a multi-million dollar enterprise that has helped train thousands of salespeople to sell with a Servant Heart. Tuning in you'll hear how to employ acute listening and why it will help you have deeper business conversations with customers. You'll also get to hear why those who start in training often make the best salespeople, as well as some of the key lessons Jim learned from interviewing some prominent figures in sales. Make sure you tune in to learn more about the awesome power of listening, and why prioritizing your customers' needs always pays off!
Thanks to Amazon Kindle Direct Publishing, putting a book out into the world is easier than ever. But just because something is easy to do, doesn't necessarily mean you should do it. This week on The Influential Personal Brand Podcast we are joined by one of our favorite long-time part-ners Jeff Goins. Jeff is the best-selling author of five books including Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age and The Art of Work: A Proven Path to Discovering What You Were Meant to Do. Jeff has spent over 15 years in the marketing and publishing space, and in that time has developed a masterful intuition for what works and what doesn't, especially when it comes to choosing which ideas to pursue and how to implement them. Tuning in you'll hear Jeff explain why good ideas don't necessarily result in good books, how to find the perfect balance between the familiar and the absurd, and why you can only sub-vert expectations once you've fulfilled them. Our conversation with Jeff is filled with remarkable insights that will give you a renewed appreciation for the art of storytelling and the Olympian ef-fort involved with writing a great book. Make sure you tune in to hear it all!
No plan survives contact with the enemy, which is why you need to be ready for anything. In today's episode of the Influential Personal Brand Podcast, we speak with Mark Divine. Mark is an exceptional individual who has achieved excellence in an astonishingly diverse range of areas. He holds an MBA from NYU, is a New York Times and Wall Street Journal bestselling author, while also having a long and established career as a Navy SEALs commander. He is also a high-profile public speaker and was recently part of a Tony Robbins event. In addition, Mark has an enduring relationship with martial arts, meditation, mindfulness, and ancient yoga practices, which are integral to his leadership style and having what he calls an Unbeatable Mind. In our conversation, Mark almost immediately dives into the intricacies of his zen training and how he has utilized it over the years to train and lead his Navy SEALs teams to incredible effect. He repeatedly emphasizes the importance of an inner meditative practice for leaders in a world that is facing ever-increasing environmental damage due to self-serving human interests and how one can go about fostering a mindfulness practice. Listeners will hear Mark share his insights on the conflict of flow and why the ego isn't something to be feared, as well as how to apply these lessons as a leader. Join us today for deep dive into mindful leadership, the nature of fear, and how it all comes together. You won't want to miss this!
On today's episode of The Influential Personal Brand Podcast, we get technical! We speak with Natasha Takahashi from The School of Bots about the amazing potential of chatbots and what they are already doing for marketing campaigns across industries. In our conversation, Natasha explains exactly how chatbots work by automating direct messaging at scale for exponential impact. Listeners can expect to hear about the best platforms to utilize for making chatbots a part of your business and why it's far more effective to implement once you are an established business. Natasha explains how chatbots are a combination of artificial intelligence, conversational design, and decision trees. We also speak about the ethical and emotional concerns around chatbots, especially when it comes to personal branding and how to address those concerns safely. Learn how the evolution of chatbots increased with Facebook messenger and why it's still the ideal place to start for testing chatbots. For all this and more, join us today!
AJ & Rory Vaden : Brand Builders Group To request a call with Brand Builders Group today: www.freebrandcall.com/cressman www.brandbuildersgroup.com AJ Vaden is the Co-founder of Brand Builders Group, international speaker, million-dollar consultant and host of the Influential Personal Brand Podcast. Over the last 10 years she has been a part of founding, launching and building a very successful 8- figure coaching business, a multi-million-dollar consulting business, and a 7-figure speaking business. Along with her company Brand Builders Group, AJ has been featured in Inc, Success Magazine, Fast Company, Entrepreneur, Forbes and was recently named as one of the Top 5 Personal Branding Speakers of 2019. Today, she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company's front-facing personal brands. Rory Vaden, MBA, CSP, CPAE is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. A recognized expert in business strategy and leadership, insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world- renowned speaker, his TEDx talk has been viewed over 4 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 leadership speakers in the world by Inc Magazine and was recently inducted into the professional speaking Hall of Fame. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast.
In today's episode of The Influential Personal Brand Podcast, we revisit a recent conversation we had with Bob Burg. Hear about our top three takeaways, as well as why we love Bob Burg's philosophy of being a Go-Giver and why it's a concept that works! We expand on how speaking for free, while still monetizing your time was essential to the careers of countless esteemed personal speakers including Tony Robbins and Bryan Tracy, in addition to Bob Burg. Hear a frank rundown of what we think is broken about the world of sales today, and why the Brand Builders Group takes a novel approach that prioritizes serving the client to ensure lasting success and an enduring reputation. Listeners can expect special insights into the ethos of the Brand Builders Group as well as an introduction to their new training program on pressure-free persuasion. For all this and more, join us today!
In today's special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares his biggest takeaways and thoughts from his recent interview with Jennifer Cohen. Hear how Jennifer achieved viral success with her TED Talk and why she advocates for trusting the process and being patient. Rory unpacks lessons from the interview and explains why it's important to market your product based on the result rather than the content. Tune in for a quick recap and plenty of thought-provoking insights!
In today's episode of The Influential Personal Brand Podcast, Jennifer Cohen returns to talk about the runaway success of her TedTalk entitled ‘The Secret to Getting Anything You Want in Life'. Jennifer is an entrepreneur, fitness authority and best-selling author of Strong Is the New Skinny and also hosts a podcast called ‘Habits and Hustle'. In our conversation today we talk about Jennifer's experience on the TED Talk stage and how she got there. Hear anecdotes of everything that went wrong during her talk and how that may have contributed to the viral success of her video. Jennifer also unpacks the process during which Rory and his company helped distill her ideas into the impactful TED Talk that resulted from their work together. Listeners will also hear how the success of her TED Talk has affected her business and why giving actionable advice is so powerful. For all this and more, join us today!
In today's special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares a debrief and summary of his most recent interview with Honorée Corder. You'll hear some of the key lessons to be learned from that episode, namely the fact that launching a book is not just launching a book, it's launching a business. There are so many aspects to it, and a book outline is not just a “how to” for writing a book, but a business proposal too! Listen in as Rory shares three quick takeaways from the Honorée Corder episode as it relates to book launches. Enjoy!
Most of us are trying to solve the wrong problem. As David Horsager explains in today's episode, trust is at the root of every business challenge. David should know. As the foremost expert on trust and CEO of the Trust Edge Leadership Institute, he's helped companies increase their revenue by improving their reputation. We open our conversation with David by exploring how he went from humble beginnings to becoming a world-renowned thought leader. He shares how he discovered his niche and why most issues in business relate to a lack of trust. After discussing why data-driven research is the backbone of trustworthy leadership, we look at the many benefits of being a reputable leader. David then chats about what he does to differentiate his brand before unpacking his business model. Later, we talk about his book and the bonuses that David is offering to the Influential Personal Brand Podcast community. This episode shows that without trust, people and businesses fail. Tune in to hear what you can do to build your trustworthiness.
It was so amazing to introduce our audience to Paula Faris in our last episode! What an amazing and inspiring person from the top-tier of her profession, and as you probably heard, she did not disappoint! We had a personal and practical conversation, with Paula sharing actionable methods that you can apply to your business today! There were three main gems that Rory highlights in this recap, messages that really emphasize what we are all about here at the Influential Personal Brand Podcast! Paula talked about the importance of being relaxed, a conversational and relatable energy on camera or in your audio recordings is what will keep an audience coming back to you. By embodying the desire to serve, you are able to sidestep the self-conscious feelings that get in the way so often!
In today's special recap edition of the Influential Personal Brand Podcast, we are diving into a debrief and summary of the biggest takeaways from our interview with John DiJulius. John is a successful entrepreneur and authority on world-class customer service. When John is not running the daily operations of both his businesses, he is also a keynote speaker, international customer experience consultant, and best selling author of four books. Our number one takeaway from John's episode is to practice what you preach. We are not teaching people ideas that we've learned, but rather principles that we've practiced. The second lesson is to make price irrelevant, and finally, learning how to operate under one message through multiple modalities. Stay tuned as we dive into these three concepts and how it applies to your business and brand building journey.
In this episode of the Influential Personal Brand Podcast, we are honored to welcome on Michael Hyatt, former CEO of Thomas Nelson, New York Times bestselling author, and a true leader in the personal branding space.
On this special recap edition of the Influential Personal Brand Podcast, we give you our biggest highlights from the recent interview with Jon Acuff. Jon is a New York Times bestselling author who has helped some of the biggest brands in the world tell their story.
On this special edition of the Influential Personal Brand Podcast, we are diving into a debrief, recap, and summary of our most recent interview with Jay Bear. Jay is a seventh-generation entrepreneur and author of six New York Times best-selling books. He is one of the most forward-thinking people in the world of personal branding is and also the founder of Convince and Convert Consulting, a digital marketing advisory firm that helps some of the most iconic brands such in the world to gain and keep more customers.
Welcome to the very first episode of the Personal Brand podcast with your lead host, Rory Vaden, co-founder of Brand Builders Group, Hall of Fame speaker, and New York Times bestselling author of Take the Stairs. At Brand Builders Group we help individuals build and monetize their personal brands. Some of our clients include Lewis Howes, Kevin Harrington, Julie Solomon, Brett Kissel, and more!