Podcasts about schalkwyk

Baie welkom by Tygerberg Gesinskerk, Durbanville!Indien jy Jesus wil leer ken as jou Verlosser, dan is hierdie Bybelstudie `n moet! Laai dit gerus hier af:https://www.bybelstudie.co.za/product-page/kindskap-e-boek-pdfWHATSAPP COMMUNITY GROEPhttps://chat.whatsapp.com/LaXQgdTHtrp2v3FZR4XJFnKONTAK VORMMaak gerus ook met ons kontak. Deur die kontak vorm in te vul, stuur ons graag vir jou 'n welkom boks as jy op ons databasis kom:Kontakvorm: https://gesinskerk.breezechms.com/form/fd3ed0KONTAK DIE KERKKANTOOR:info@gesinskerk.co.za087 2555 827VOLG ONS AANLYN BY:Facebook: www.facebook.com/gesinskerkInstagram: www.instagram.com/gesinskerkWebtuiste: www.gesinskerk.co.za

Pippa speaks to founder Jaco van Schalkwyk about his NGO, The Character Company, and his upcoming challenge, The Two Oceans Marathon! Jaco wants to raise R118,800 to benefit the 33 boys enrolled in their Western Cape program.See omnystudio.com/listener for privacy information.

This week Rebecca Coombes is back with another big-food investigation, this time about fast-food giant MacDonalds subverting attempts to stop it opening stores near schools. Sticking with industry behaving badly, May van Schalkwyk, from the University of Edinburgh, wonders why we haven't learn lessons from the attempts to control big tobacco companies, when it comes to other industries that harm health. And finally, AI in healthcare - Karim Lekadir, from the University of Barcelona, explains new guidelines which can help evaluate which AI applications are trustworthy.   Reading list McDonald's triumphs over councils' rejections of new branches FUTURE-AI: international consensus guideline for trustworthy and deployable artificial intelligence in healthcare

Liëtte van Schalkwyk van Cliffe Dekker Hofmeyr gesels oor knopvrotsiekte. Volg RSG Geldsake op Twitter

Baie welkom by Tygerberg Gesinskerk, Durbanville! Indien jy Jesus wil leer ken as jou Verlosser, dan is hierdie Bybelstudie `n moet! Laai dit gerus hier af: https://www.bybelstudie.co.za/product-page/kindskap-e-boek-pdf WHATSAPP COMMUNITY GROEP https://chat.whatsapp.com/LaXQgdTHtrp2v3FZR4XJFn KONTAK VORM Maak gerus ook met ons kontak. Deur die kontak vorm in te vul, stuur ons graag vir jou 'n welkom boks as jy op ons databasis kom: Kontakvorm: https://gesinskerk.breezechms.com/form/fd3ed0 KONTAK DIE KERKKANTOOR: info@gesinskerk.co.za 087 2555 827 VOLG ONS AANLYN BY: Facebook: www.facebook.com/gesinskerk Instagram: www.instagram.com/gesinskerk Webtuiste: www.gesinskerk.co.za

Jan van Schalkwyk, korporatiewe uitvoerende beampte in die ouditeur-generaal se kantoor bespreek die OG-verslag. Volg RSG Geldsake op Twitter

Jou geloof gaan jou kos, maar nie die prys wat jy noodwendig dink nie

In the final episode of a three-part interview series with TechCentral's TCS+, Digicloud Africa executives unpack what Google Cloud's solutions mean for end-user organisations in Africa. Digicloud Africa is Google Cloud's enablement partner on the continent, and the company's CEO, Gregory MacLennan, and head of technical operations Louis van Schalkwyk return to the show to chat about what Google Cloud software can do for businesses that deploy it. In episode 1 of this series, we had a look at Digicloud, what it does, and its relationship with Google. In episode 2, we looked at the company's reseller partner model, what it involves and how it works with its reseller partners. (LINKS TO SHOWS TO BE INSERTED WHEN AVAILABLE.) In the final episode, MacLennan and Van Schalkwyk unpack: • The Google Cloud advantage relative to other cloud and enterprise software solutions; • How companies can use Google Cloud to innovate and grow their businesses; • The importance of using open IT infrastructure like Google's – and what this means for collaboration and information security; • What Google Cloud offers in specific sectors, including education; • Examples of African enterprises and government agencies doing interesting things with Google Cloud technology; • How Digicloud Africa works with resellers to offer Google Cloud solutions to companies, educational institutions and government – and how Digicloud supports those resellers in client engagements and deployments; and • Becoming a Google Cloud reseller through Digicloud and what's involved. Don't miss insightful interview, and the others in this series! TechCentral

In the second part of a three-part interview series with TechCentral's TCS+, Digicloud Africa executives unpack how African ICT companies can become reseller partners for Google Cloud in Africa. Digicloud is Google Cloud's chosen enablement partner for Africa and works closely with the US technology giant to deliver its services across the continent – through a network of resellers. In this episode of TCS+, Digicloud Africa CEO Gregory MacLennan and head of technical operations Louis van Schalkwyk unpack what's involved in becoming a reseller partner to Digicloud Africa and Google Cloud. The two men chat about: • Digicloud Africa's role as the African enablement partner for Google Cloud; • Google Cloud's go-to-market strategy in Africa and how it works through Digicloud Africa to support a network of resellers across the continent; • How the relationship between Google Cloud, Digicloud and its resellers partners operate in the context of serving end-user customers; • How IT companies can sign up to become Google Cloud resellers through Digicloud – the requirements and what's involved; • How Digicloud supports specialisation by its reseller partners; and • The challenge of managing a network of resellers across a continent as vast as Africa. Don't miss the interview, or the others in this insightful series with Digicloud Africa. TechCentral

Digicloud Africa has a big role to play in the African ICT ecosystem as Google Cloud's enablement partner on the continent. Two of Digicloud's top executives recently sat down for an interview with TechCentral's TCS+ to unpack the business, its relationship with Google, and how it serves its reseller partners and their clients in adopting Google Cloud services. Gregory MacLennan, Digicloud's CEO, and Louis van Schalkwyk, the company's head of technical operations, tell TechCentral about the business and why Google Cloud services are seeing strong demand across Africa. In this first of a succinct three-part series with Digicloud, MacLennan and Van Schalkwyk discuss: • The history of Digicloud and how it became Google Cloud's enablement partner for Africa; • How the partnership with Google Cloud works, and why Google chooses to work through reseller partners in smaller markets like those in Africa; • The solutions on offer from Google via Digicloud; and • How companies can become Google Cloud resellers through Digicloud Africa – and why the company is encouraging more entities to sign up and go through the process of accreditation (and what's involved). Don't miss the interview! TechCentral

Dr. Lucienne van Schalkwyk, toonaangewende algemene chirurg wat spesialiseer in borschirurgie vir ‘n reeks borsverwante toestande gesels saam met Dr. Johan van Heerden, ‘n plastiese chirurg wat die estetiese herstel van borskanker pasiënte doen, oor borskankerbewustheid.

How concerned should we be when security guards at private estates and office buildings insist on scanning our licences before allowing us to enter? Lester Kiewit speaks to Manie van Schalkwyk, CEO of the South African fraud Prevention Service. See omnystudio.com/listener for privacy information.

Motherdough was started by Lance Littlefield and his partner Willem van Schalkwyk during lockdown as a source of advice, equipment and a a reliable starter for people caught up in the craze of baking sourdough bread. Lance's starter 'Alfonsina' is over a century old and comes from Piedmont in Italy. He's been her care-giver for over 25 years. When the world started returning to normal after Covid, and people were less focused on baking at home, Lance and Willem made the leap to open their own artisanal bakery with Alfonsina in Franschhoek. Their mission is to bake real bread and a host of other naturally leavened baked goods. I sat down with Lance to chat about Alfonsina, their travels together, and why we should all be eating real bread. Send us a text On Instagram @a_table_inthecorner Cover image sketched by Courtney Cara Lawson All profile portraits by Russel Wasserfall unless otherwise credited Title music: 'In Time' by Olexy via Pxabay

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Pieter van Schalkwyk, CEO of XMPRO about "Successful solutions and tools to implement your Digital Twin strategy". Scott MacKenzie and Pieter discussed the potential of digital twin technology in the industrial sector, emphasizing the need for standards and proper implementation to achieve real business value. They highlighted the importance of digital twins in addressing business problems and achieving ROI, particularly in asset-intensive industries like oil and gas, mining, energy, and utilities. The conversation emphasized the significance of digital twin technology in improving efficiency, reducing costs, and enhancing decision-making in these industries. Action Items [ ] Connect with Pieter van Schalkwyk on LinkedIn [ ] Read Peter's book on building industrial digital twins using Azure Digital Twin [ ] Promote your podcast or technology on the industrial talk platform [ ] Reach out to Peter for more information on digital twin implementation and the periodic table Outline Digital twin technology and its challenges. Peter, CEO of XMPro, discusses digital twin technology at OMG's Q1 meeting. Pieter highlights increasing complexity in digital twin technology, emphasizing need for standards and interoperability. Digital twin capabilities and their importance in business. Pieter explains technology-agnostic approach to digital twins, focusing on business value. Pieter emphasizes the importance of understanding capabilities in the digital twin context. Pieter and Scott MacKenzie discuss how to identify and prioritize capabilities in an organization. Pieter discusses vetting capabilities for digital twin technology with industry practitioners and DTC members. Digital twin technology and its applications in various industries. Pieter suggests expanding the digital twin standard to include emerging technologies like Gen AI, while also making it machine-readable for easier adoption and compliance. Scott MacKenzie appreciates the simplicity of the digital twin standard, which allows for easy explanation and understanding, even for non-technical individuals. Pieter MacKenzie, CEO of XM Pro, discusses digital twin technology and its applications in asset-intensive industries. Pieter encourages listeners to reach out to him on LinkedIn for more information and collaboration. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! PIETER VAN SCHALKWYK'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/pietervs/ Company LinkedIn:

Orange Juice se Johnny Apple & Olly van Schalkwyk oor Want You So Bad.

Spreker: Chris van Schalkwyk Youtube link: https://www.youtube.com/watch?v=2thxPDNe124&feature=youtu.be

On tonight's edition of "South Africans Doing Great Things," we speak to Jaco Van Schalkwyk, the founder of The Character Company. Since its inception in 2013, this non-profit organization has aimed to bridge the gap for young boys growing up without fathers, who might otherwise be misguided or exposed to violence and poor decisions. Through mentorship, The Character Company offers young fatherless boys the support they need to navigate life's challenges, fostering kindness and success. If you grew up without a father, I encourage you to give us a call and share your experiences of how you navigated life.See omnystudio.com/listener for privacy information.

Mpho and Tim chat to former Knight and Free State All Rounder Shadley van Schalkwyk on his career, his move to the USA and now representing the USA in the T20 World Cup. Andries Gous, fellow South African and Team USA player, also joins

Hot Topic: Why Fraud has become one of the top risks South Africans face daily. Guest: Manie Van Schalkwyk, CEO of the Southern African Fraud Prevention Service

Rodney Trudgeon's guest on People of Note this week is the distinguished singer and author Margaretha Deysel Stemmet. Apart from her hugely successful singing career in places such as Vienna and Graz, Margaretha returned to South Africa to sing all over the country for the various arts councils. She also started the Songmaker's Guild in 1994 with Albie van Schalkwyk. In 2014, Margaretha travelled some 2,700 kilometers through Germany and Austria to listen to South African opera singers who have made it internationally. The result is her book South African Envoys of Opea.

Best Ethical, ESG Stocks, for 2024. Covers stocks from AI, to tech, to healthcare, renewable energy, healthcare, and many more.   By Ron Robins, MBA Transcript & Links, Episode 129, May 3, 2024 Hello, Ron Robins here. So, welcome to this podcast episode 129 titled “Best Ethical, ESG Stocks, for 2024.” It's presented by Investing for the Soul. Investingforthesoul.com is your site for vital global ethical and sustainable investing mentoring, news, commentary, information, and resources. Now, remember that you can find a full transcript, and links to content – including stock symbols and bonus material – on this episode's podcast page located at investingforthesoul.com/podcasts. Also, a reminder. I do not evaluate any of the stocks or funds mentioned in these podcasts, nor do I receive any compensation from anyone covered in these podcasts. Furthermore, I will reveal to you any personal investments I have in the investments mentioned herein. Additionally, quotes about individual companies are brief. Please go to this podcast's webpage for links to the actual articles for more company and stock information. Also, some companies might be covered more than once and there are also 6 article links below that time didn't allow me to review them here. ------------------------------------------------------------- 1) Best Ethical, ESG Stocks, for 2024 I'm starting this episode with this article, 13 Best Ethical Companies to Invest in 2024. It's by Ramish Cheema at Insider Monkey and appeared on finance.yahoo.com. Here are some quotes from Mr. Cheema from his article. “We ranked the top 30 most valuable holdings of the Vanguard ESG U.S. Stock ETF (ESGV) by the number of hedge funds that had bought the shares during the fourth quarter of 2023 and picked the top stocks… Hedge funds' top 10 consensus stock picks outperformed the S&P 500 Index by more than 140 percentage points over the last 10 years (see the details here). 13. Adobe Inc. (NASDAQ:ADBE) Hedge Fund Shareholders: 105 Its Photoshop software is one of the best known image editing software in the world, and in April 2024, Adobe shared that it will add artificial intelligence features to Photoshop later this year. 12. Thermo Fisher Scientific Inc. (NYSE:TMO) Hedge Fund Shareholders: 111 Thermo Fisher Scientific is one of the biggest medical instruments and devices companies in the world. The shares are rated Buy on average. 11. UnitedHealth Group Incorporated (NYSE:UNH) Hedge Fund Shareholders: 113 UnitedHealth Group is the largest healthcare benefits provider and plan manager in the U.S. 2024 has been quite a controversial year for the firm after it was targeted through a cyber attack earlier this year that disrupted healthcare services across America. 10. Advanced Micro Devices, Inc. (NASDAQ:AMD) Hedge Fund Shareholders: 120 Advanced Micro Devices is an American semiconductor designer that makes and sells CPUs, GPUs, and other silicon products… Wall Street appears to be quite optimistic about the firm's future prospects, as it has rated the shares Strong Buy. 9. Salesforce, Inc. (NYSE:CRM) Hedge Fund Shareholders: 131 Salesforce is an American enterprise software company that enables firms to manage their customer relationships… the shares are up after reports indicate that Salesforce is no longer pursuing a multi billion dollar acquisition to grow its business operations. 8. Apple Inc. (NASDAQ:AAPL) Hedge Fund Shareholders: 131 April 2024 hasn't been a great month for the firm, as not only have its shares proved to be lackluster in gains, but multiple reports share that consumer interest in the Apple Vision Pro headset is declining. 7. Mastercard Incorporated (NYSE:MA) Hedge Fund Shareholders: 141 Mastercard is a financial technology firm that acts as a gateway between merchants and consumers. It's… rated (a) Strong Buy on average. 6. Visa Inc. (NYSE:V) Hedge Fund Shareholders: 162 Visa Inc. is another payment gateway platform and services provider. Like Mastercard, it was also at the center of a bullish analyst note from Morgan Stanley in April 2024 that indicated that Visa Inc. was benefiting from the surge in global travel. 5. NVIDIA Corporation (NASDAQ:NVDA) Hedge Fund Shareholders: 173 NVIDIA Corporation is Wall Street's artificial intelligence darling. Its shares are up by 198% over the past year… 4. Alphabet Inc. (NASDAQ:GOOGL) Hedge Fund Shareholders: 214 Alphabet Inc. is one of the biggest technology companies in the world. The firm was out with an announcement worthy of its size in April 2024 when it announced that it would invest $640 million to set up a new data center in The Netherlands. 3. Meta Platforms, Inc. (NASDAQ:META) Hedge Fund Shareholders: 242 Meta Platforms, Inc. is the biggest social media and communications company in the world. Its CEO Mark Zuckerberg appeared to have thrown a curve ball in the AI market in April 2024 when Meta Platforms announced its Llama 3 model which it claims is one of the most powerful open source AI platforms in the world. 2. Amazon.com, Inc. (NASDAQ:AMZN) Hedge Fund Shareholders: 293 Amazon.com is one of the biggest eCommerce retailers in the world. Like other mega cap stocks, it is also focusing heavily on AI, and announced plans in April through which its AWS business division seeks to host other businesses' AI models. 1. Microsoft Corporation (NASDAQ:MSFT) Hedge Fund Shareholders: 302 Microsoft is a global consumer software and enterprise computing giant. The firm scored a big win in April 2024 when beverages giant Coca Cola signed a $1.1 billion deal with it to use Microsoft's AI and cloud computing platforms.” End quotes. ------------------------------------------------------------- 2) Best Ethical, ESG Stocks, for 2024 This next article comes from investorplace.com, a site with a prolific output of articles related to renewable energy. This new article is titled The Power of the Sun: 3 Solar Energy Stocks Primed for 5X Gains. It's by Faizan Farooque. Now some quotes from Mr. Farooque. “1. Array Technologies (NASDAQ:ARRY) has surpassed Wall Street projections four times… Despite tremendous success, Array stock is down 31% in 2024 due to lower-than-expected annual expectations. The company's reduction of its annual prediction has lowered the stock's price, making it ideal for investors looking for inexpensive solar stocks. Analysts predict a 68% upside. 2. Canadian Solar (NASDAQ:CSIQ) The company has missed profit expectations seven times in a row, with the most recent miss being 350%. All it can do is focus on its business and grow. To do this, Canadian Solar is constructing a 5GW solar cell factory in Jeffersonville, Indiana, at a cost of $800 million… Investors will hope the expansion into China and the new $800 million plant will help realize the stock's 84% upside potential. 3. First Solar's (NASDAQ:FSLR) path forward will depend on its aggressive expansion in the solar business. It's spending $1.2 billion to expand its U.S. manufacturing capabilities… First Solar also paid $38 million to buy the Swedish perovskite expert Evolar. It is hoped that this buy will speed up the creation of very efficient tandem photovoltaic (PV) technology… The potential upside of over 22% reflects this narrative, placing it highly among solar stocks.” End quotes. ------------------------------------------------------------- 3) Best Ethical, ESG Stocks, for 2024 This third article comes by way of a new website to me, techopedia.com. The article is titled Best ESG Stocks to Invest in 2024 and it's by Jim Halley. Now some brief comments by Mr. Halley on each company. “1. ASML Holding (NASDAQ: ASML) The Dutch company has a monopoly on EUV lithography machines that are used to imprint patterns on silicon chips. 2. Microsoft (NASDAQ: MSFT) The tech company hasn't let its profit goals get in the way of ESG progress and has invested heavily in renewable energy. It has set ambitious goals for reducing water use and to be carbon neutral. 3. Hermes International (OTC: HESAF) The luxury goods retailer sells longer-lasting goods to protect the environment and has a science-based target to lower greenhouse gas emissions in its supply chain and operations. 4. Fortinet (NASDAQ: FTNT) The cybersecurity company has lowered its carbon footprint, avoiding 455 tons of CO2 emissions by using eco-friendly packaging. It also uses 100% renewable energy in 80% of its owned sites. 5. Check Point Software Technologies (NASDAQ: CHKP) The Israeli company focuses on cybersecurity services. It said it's looking to be carbon neutral by 2040. It also focuses on charitable work and gender equality. 6. Colgate-Palmolive (NYSE: CL) Founded in 1806, it's one of the oldest companies in the US stock market. It has a diverse workforce, with 42% of its senior managers and directors being minorities (Black, Asian or Latino). 7. Adobe (NASDAQ: ADBE) The software company gets high sustainability scores by using renewable energy sources and reducing waste. It also has several diversity and inclusion initiatives.  8. Brookfield Renewable Partners (NYSE: BEP) It develops and operates renewable power and sustainable assets, including hydroelectric, wind, utility-scale solar power. It pays an above-average dividend.  9. Constellation Energy (NASDAQ: CEG) The electrical power and natural gas management services provider has the US's largest carbon-free nuclear presence after investing in the South Texas Project Electric Generating Station.  10. Applied Materials (NASDAQ: AMAT) The world's No. 1 semiconductor wafer fabrication equipment maker gets high ESG scores because it uses 100% renewable energy – wind and solar power – in the US, and 70% globally.” End quotes ------------------------------------------------------------- 4) Best Ethical, ESG Stocks, for 2024 The fourth article is another one from the investorplace.com site titled 7 Alternative Energy Stocks to Buy on the Fossil Fuel Fallout. It's by Josh Enomoto. Here are some quotes from Mr. Enomoto on each of his picks. “1. NextEra Energy (NYSE:NEE) generates, transmits, distributes and sells electric power to retail and wholesale customers in North America. Per its public profile, the company generates electricity through wind, solar, nuclear, natural gas and other clean energy... It's one of the alternative energy stocks to keep on your radar. 2. Cameco (NYSE:CCJ) provides uranium for electricity generation. It operates through multiple segments, with its mainline uranium unit involved in the exploration for, mining, milling, purchase and sale of uranium concentrate. It also features a fuel unit that engages in the refining and fabrication of the commodity… It's an unignorable component of alternative energy stocks to buy. 3. Ormat Technologies (NYSE:ORA) (Is engaged in geothermal energy production.) Geothermal is exactly what it sounds like — extracting energy from the earth's core. It's sustainable, renewable and doesn't involve building ugly wind turbines that could impact wildlife. Notably, the company is a strong financial performer. Last fiscal year, it posted an average positive earnings surprise of 22.58%. 4. First Solar (NASDAQ:FSLR) provides photovoltaic (PV) solar energy solutions in the United States, France, Japan, Chile and internationally. Per its public profile, the company manufactures and sells PV solar modules with a thin film semiconductor technology that provides a lower-carbon alternative to conventional crystalline silicon PV solar modules… It's still risky but it could be a compelling wager for alternative energy stocks. 5. Clearway Energy (NYSE:CWEN) Per its corporate profile, Clearway has approximately 6,000 net megawatts (MW) of installed wind, solar and energy generation projects. It also features approximately 2,500 net MW of natural gas-fired generation facilities… The most optimistic analyst believes that Clearway Energy has… over 62% upside potential. 6. Brookfield Renewable (NYSE:BEPC) owns and operates a portfolio of renewable power and sustainable solution assets primarily in the U.S., Europe, Colombia and Brazil. According to its corporate profile, Brookfield operates hydroelectric, wind, solar and distributed energy and sustainable solutions with an installed capacity of approximately 19,161 MW… Shares feature a moderate buy consensus view. 7. Clean Energy Fuels (NASDAQ:CLNE) provides natural gas as alternative fuels for vehicle fleets and related fueling solutions in the U.S. and Canada… Clean Energy Fuels ranks as the highest-risk, highest-reward prospect on this list of alternative energy stocks. Analysts rate shares a consensus strong buy… projecting over 215% upside potential.” End quotes. ------------------------------------------------------------- Other Honorable Mentions – not in any order 1. Title: Qualcomm a Top Socially Responsible Dividend Stock With 2.1% Yield (QCOM) on nasdaq.com. By BNK Invest. 2. Title: This ESG ETF Is Bucking the Trend on etftrends.com. By Nick Peters-Golden. 3. Title: 10 Best Brokers For ESG Investing in 2024 on benzinga.com. By Sam Boughedda. 4. Title: Invest in the Planet: 3 Sustainable Stocks for Earth Day 2024 on investorplace.com. By Andrea van Schalkwyk. 5. Title: 3 Renewable-Focused ETFs Just Hit 3-Year Lows. Are They Worth Buying Now? On fool.com. By Daniel Foelber. 6. Title: 7 stock picks for ESG-conscious investors on equities.com. By Faizan Farooque. ------------------------------------------------------------- Ending Comment Well, these are my top news stories with their stock and fund tips -- for this podcast titled: “Best Ethical, ESG Stocks, for 2024.” Now, please be sure to click the like and subscribe buttons on Apple Podcasts, Google Podcasts, or wherever you download or listen to this podcast. That helps bring these podcasts to others like you. And please click the share buttons to share this podcast with your friends and family. Let's promote ethical and sustainable investing as a force for hope and prosperity in these deeply troubled times! Contact me if you have any questions. Thank you for listening. I'll talk to you next on May 17th. Bye for now.   © 2024 Ron Robins, Investing for the Soul

Where next for psychological safety? Amy Edmundson is professor of Leadership and Management at the Harvard Business School. Her work on psychological safety has underpinned so much quality improvement, and she joins us fresh of the stage at the International Forum on Quality and safety in healthcare to talk about the next steps in creating a safe work place. The BMJ has published two new investigations, looking at the alcohol and tobacco industry funding of public health and education - we'll hear how the companies who create the problems, are now styling themselves as the solution. Rebecca Coombes joins us to explain what The BMJ has found, and May van Schalkwyk, a researcher from the London School of Hygiene & Tropical Medicine, explains how commercial conflicts are shaping the wrong education tactics. And finally, our NHS commissioners have more recommendations - this time on workforce issues. Mary Dixon-Woods, director of THIS institute at the University of Cambridge, and Matt Morgan, intensive care consultant in Cardiff, tell the NHS to get serious about staffing. 02:03 Amy Edmondson on Future Health and Psychological Safety 10:24 The Impact of Corporate Funding on Public Health 19:57 Addressing NHS Workforce Challenges: Insights and Solutions Reading list; Our new podcast - Future Health International forum keynote -  Medscape caves in on courses funded by tobacco giant Philip Morris, while medics fear global push into medical education Investigation - Big alcohol: Universities and schools urged to throw out industry-funded public health advice Commission on the future of the NHS - The future of the NHS depends on its workforce    

Join us on this episode of “Building Green” as host Ladina Schöpf welcomes Jessica Van Schalkwyk, a professional disaster manager and founder of Disaster Nomad. From surfing the waves of South Africa to working in international disaster zones, Jessica's journey is driven by a passion for integrating effective disaster management strategies with sustainable elements. Dive into Jessica's insights on the critical intersection between building resilient infrastructures and understanding cultural nuances to enhance disaster preparedness worldwide. Explore her unique approach to sustainable disaster solutions that consider both environmental impacts and community needs. Whether you're a homeowner seeking to make your space disaster-resilient, an architect interested in sustainable building practices, or simply a listener passionate about innovative approaches to global challenges, this episode offers a compelling look into the synergy between architecture and disaster readiness.  To explore more about Jessica Van Schalkwyk  and her inspiring work, you can follow her on Linkedin or visit her Website disasternomad.com. Join me, Ladina, on this green journey, and don't forget to subscribe for more insightful conversations about sustainable living and architecture and drop us a review. If you have suggestions for future guests or topics, I'd love to hear from you on my socials! Let's explore the world of green architecture, one conversation at a time. Contact:  Ladina ⁠⁠@ladinaschoepf⁠⁠ Website: ⁠⁠ls-projects.ch/podcast⁠⁠ Produced by: ⁠⁠flyinmedia.com⁠

In this episode of the Epigenetics Podcast, we talked with Sarah Marzi from the UK Dementia Research Institute at Imperial College London about her work on epigenetic changes in Alzheimer's Disease, and comparing CUT&Tag to ENCODE ChIP-Seq using limited cell samples. The interview discusses Sarah Marzi's work on ChIP-Seq experiments and their significance in understanding Alzheimer's disease from an epigenetic perspective. The discussion touches on the widespread dysregulation and changes in acetylation, particularly in genes associated with Alzheimer's risk, providing insights into potential links between epigenetic insults and disease onset. Moving on to the technical aspects of the study, the interview examines the strategic use of CUT&Tag. It explores the challenges and optimizations involved in accurately profiling limited cell samples. The dialogue also compares CUT&Tag to ENCODE ChIP-Seq, highlighting the complexities of peak calling and data interpretation across different methodologies.   References Kumsta, R., Marzi, S., Viana, J. et al. Severe psychosocial deprivation in early childhood is associated with increased DNA methylation across a region spanning the transcription start site of CYP2E1. Transl Psychiatry 6, e830 (2016). https://doi.org/10.1038/tp.2016.95 Marzi, S. J., Schilder, B. M., Nott, A., Frigerio, C. S., Willaime‐Morawek, S., Bucholc, M., Hanger, D. P., James, C., Lewis, P. A., Lourida, I., Noble, W., Rodriguez‐Algarra, F., Sharif, J., Tsalenchuk, M., Winchester, L. M., Yaman, Ü., Yao, Z., The Deep Dementia Phenotyping (DEMON) Network, Ranson, J. M., & Llewellyn, D. J. (2023). Artificial intelligence for neurodegenerative experimental models. Alzheimer's & Dementia, 19(12), 5970–5987. https://doi.org/10.1002/alz.13479 Marzi, S. J., Leung, S. K., Ribarska, T., Hannon, E., Smith, A. R., Pishva, E., Poschmann, J., Moore, K., Troakes, C., Al-Sarraj, S., Beck, S., Newman, S., Lunnon, K., Schalkwyk, L. C., & Mill, J. (2018). A histone acetylome-wide association study of Alzheimer's disease identifies disease-associated H3K27ac differences in the entorhinal cortex. Nature Neuroscience, 21(11), 1618–1627. https://doi.org/10.1038/s41593-018-0253-7 Hu, D., Abbasova, L., Schilder, B. M., Nott, A., Skene, N. G., & Marzi, S. J. (2022). CUT&Tag recovers up to half of ENCODE ChIP-seq peaks in modifications of H3K27 [Preprint]. Genomics. https://doi.org/10.1101/2022.03.30.486382   Related Episodes When is a Peak a Peak? (Claudio Cantù) Development of Integrative Machine Learning Tools for Neurodegenerative Diseases (Enrico Glaab) DNA Methylation Alterations in Neurodegenerative Diseases (Paula Desplats)   Contact Epigenetics Podcast on X Epigenetics Podcast on Instagram Epigenetics Podcast on Mastodon Epigenetics Podcast on Bluesky Epigenetics Podcast on Threads Active Motif on X Active Motif on LinkedIn Email: podcast@activemotif.com

Sara-Jayne Makwala King speaks to founder and director of A Stranger Kind, Madi van Schalkwyk about the forthcoming Ask A Stranger event in Mowbray on 13 April.See omnystudio.com/listener for privacy information.

Broadening health professions curricula to include critical consciousness implies potential change in teaching practices. Blitz and van Schalkwyk explore faculty developers' resultant need to reconsider their remit, approach and offerings. Read the accompanying article here:  https://doi.org/10.1111/medu.15216

Sara-Jayne Makwala King speaks to Manie van Schalkwyk, CEO at the South African Fraud Prevention Centre about the Yamaha baby grand piano scam and others currently doing the rounds and targeting unsuspecting victims.See omnystudio.com/listener for privacy information.

Session 4 of greater Works, Nadine van Schalkwyk gave a fired up sermon on the great commission. We should celebrate deliverance the same way we celebrate healing. We must be clothed with Jesus in all times. The fruit of the Spirit is the character of Jesus. There were several scripture to help us in the way of living the great commission.

Namibia as a travel destination has become known for cliché phrases such as ‘wide open spaces', ‘desert vistas', ‘rolling dunes' and ‘desert-adapted', to name but a few. Yet, in the country's oddly shaped north-eastern arm is a wild, natural playground that is surprisingly accessible considering its largely unspoilt wilderness. It is an area that contains winding waterways, wetlands, floodplains, forests, grasslands and the host of wonderful creatures big and small that inhabit these different ecosystems. Le Roux van Schalkwyk delves deeper into what makes this corner of Namibia unique and a must-see during your visit.

Get Holiday Approved with HelderbergFM – here for you this holiday! Don't let online fraudsters turn your Festive Season cheer to Festive Season frustration! Vanessa Bourne chats to Manie van Schalkwyk, CEO of the Southern African Fraud Prevention Service about how consumers can protect themselves against online fraud.

There is no affection between Free Market Foundation president Leon Louw and those who still serve the organisation. After an emotional BizNews interview where co-founder Louw called for funders to end their association with the organisaton that he calls "my life's work", in this podcast FMF chairman Judge Rex van Schalkwyk has exercised a bruising Right of Reply. He told Alec Hogg of Biznews, that Louw has been economical with the truth, said the FMF board unanimously cut all ties with the co-founder 'with immediate effect' warns Louw he will face legal action over a public call to destroy the FMF's funding base. Van Schalkwyk does not dispute Louw's allegation that the FMF has lost its politically neutral position, but claims there are obvious reasons why this has to be the case. Learn more about your ad choices. Visit megaphone.fm/adchoices

While Nelson Mandela was incarcerated on South Africa's Robben Island, one of the other political prisoners, Sonny Venkatrathnam, managed to retain a copy of Shakespeare's complete works. Venkatrathnam secretly circulated the book to many of his fellow prisoners—including Mandela—asking them to sign their names next to their favorite passages. As South African Shakespeare scholar David Schalkwyk explains to interviewer Rebecca Sheir, there is something special about "a book that had passed through the hands of the people who had saved my country." Schalkwyk shares some personal history and reveals what Shakespeare might have meant to the men who signed the Robben Island Shakespeare. David Schalkwyk is a Professor of Shakespeare Studies at Queen Mary University of London. He previously served as director of research at the Folger Shakespeare Library and editor of Shakespeare Quarterly. He is the author of Speech and Performance in Shakespeare's Sonnets; Plays, Literature and the Touch of the Real; and Shakespeare, Love and Service. His book about the Robben Island Shakespeare is titled Hamlet's Dreams. It was published by Bloomsbury Academic in 2013.  From the Shakespeare Unlimited podcast. Originally published in 2013, and rebroadcast July 19, 2022. © Folger Shakespeare Library. All rights reserved. This podcast episode, "Cowards Die Many Times before Their Deaths; The Valiant Never Taste of Death but Once," was produced under the supervision of Garland Scott, and is presented with permission of rlpaulproductions, LLC, which created it for the Folger. Esther French and Ben Lauer are the web producers.

05.04.22 Pt 2 - Are there really only 2 kinds of people in the world - the ones that pee in the shower, and liars? Is there such a thing as too much surgery? And most people are taught not to talk to strangers, but Madi van Schalkwyk - founder of A Stranger Kind - has created an event that encourages it!

Hello and welcome to the Alcohol Alert, brought to you by The Institute of Alcohol Studies.In this edition:Marketing and Consumption of No and Low Alcohol Drinks – event recordingNew way of calculating alcohol attributable deaths and hospital admissions 🎵 Podcast feature 🎵Ireland introduces minimum unit pricingWorld Heart Federation strongly rebukes ‘myth’ of alcohol prolonging lifeMany schools use materials on alcohol harm from industry-funded sourcesHeaviest drinkers bought 17 times the amount of alcohol as lowest drinkers in lockdowns‘Misleading claims’ by industry in WHO consultation submissionsChildren exposed to 554 brands every day, including from harmful commoditiesArtificial Intelligence tech trialled to estimate age of customersWhat language should we use and what language contributes to stigma?We hope you enjoy our roundup of stories below: please feel free to share. Thank you.IAS BlogsTo read blogs click here.IAS Sustainability Series Seminar 4: Alcohol & Human Rights The last seminar in our four-part series will consider human rights and alcohol, including:Workers’ rights for alcohol industry employees in the developing worldIndustry practices in AfricaFemale promotional workers’ rights and their risk of sexual harassment and assaultGender and health inequalityHow human rights litigation can be used as a last resort control policyRegister for the event here.You can watch the third seminar on YouTube where we discussed the alcohol industry’s sustainability commitments in the context of Corporate Social Responsibility activity.Marketing and Consumption of No and Low Alcohol Drinks – event recordingOn 27 January we held the launch of the findings of a new IAS-funded report by Dr Emily Nicholls of the University of York.Dr Nicholls looked at whether there is potential for NoLos to support moderate drinking, whilst highlighting problematic marketing issues that reinforce harmful drinking and gender norms. The report will be launched end of February.Catch up here:New way of calculating alcohol attributable deaths and hospital admissions 🎵 Podcast feature 🎵At the beginning of October, Public Health England (PHE) became the Office for Health Improvement and Disparities (OHID). One of their first jobs was to publish new estimates for alcohol attributable deaths and hospital admissions, due to an updated methodology and way of calculating these figures.For alcohol-related conditions – conditions that are sometimes caused by alcohol but sometimes not – academics use what is called ‘alcohol attributable fractions’ (AAFs) to calculate the proportion of these cases caused by alcohol. As opposed to alcohol-specific conditions that are a direct consequence of alcohol use, which are far easier to work out.AAFs are calculated by looking at the relative risk of certain diseases among those who drink compared to those who don’t drink, and the prevalence of alcohol consumption across the population.AAF estimates were calculated in 2013 using the data PHE had at the time. Since then, drinking across the population has fallen on average and the relative risk has changed for 29 conditions. Therefore PHE/OHID recalculated using more up-to-date population figures.The new calculation shows a 23% reduction in deaths and admissions, however as OHID says, this “doesn’t mean that the health risk due to alcohol is lower than it was before”. It means that people are drinking less across the population, but not that the risk of drinking has changed. Also worth noting is that the shocking 20% rise in alcohol-specific deaths last year remains unchanged.Furthermore, this reduction in consumption seems to be happening among moderate drinkers, whereas heavier drinkers seem to be consuming more. Given heavier drinkers are more at risk of developing health conditions, this reduction across the adult population could be seen as a red herring.Using the new method there are still almost 1 million alcohol-related hospital admissions in England each year.Every few years the AAFs will need updating to reflect changes in consumption across the country.Ireland introduces minimum unit pricingThe Republic of Ireland has commenced with its minimum unit pricing (MUP) policy, which sees the lowest price that can be charged for a gram of alcohol set at 10c, meaning a ‘standard drink’ — one that contains 10 grams of alcohol — will cost a minimum of €1. Here are some examples of the minimum products will now cost:Table credit: Compton SolicitorsIreland’s Minister for Health Stephen Donnelly said that “Addressing the availability of cheap strong alcohol products will reduce the disease and death caused by the harmful use of alcohol and will ensure that cheap strong alcohol is not available to children and young people at pocket money prices.”As Alcohol Action Ireland explain on their website:“MUP can save lives precisely because it targets only the strongest and cheapest drinks, which are the alcohol products favoured by two groups most vulnerable to alcohol-related harm – the very heaviest drinkers among us, who generally seek to get as much alcohol as they can for as little money as possible, and our young people, who generally have the least disposable income but the highest prevalence of binge drinking. “MUP will have no impact on the price of a pint, or any alcohol sold in pubs, clubs or restaurants and will have little or no impact on those who drink in a low-risk manner.”Alcohol producers and retailers are divided as to whether the measure is good news for them. The chief executive of the Convenience Stores and Newsagents Association said, “I represent retailers that are hard pushed at the moment, particularly as it’s so difficult to get staff and maintain them. They’ve been through a war and it’s given them a kick in the teeth by allowing this product to effectively be exported”. Some retailers have expressed concern that people living close to the border will drive to Northern Ireland to buy alcohol, where MUP is yet to be implemented. Many agree that the policy should be an all-island policy, to avoid such issues.Eunan McKinney of Alcohol Action Ireland said:“There is no question that introducing MUP to Northern Ireland, at the appropriate rate, would help reduce the dreadful impact of alcohol harm across the community. A renewal of a political commitment to the policy is now needed from all parties as Northern Ireland heads into the next electoral cycle.”However, other retailers are less worried about any major financial impact, partly due to research from Scotland suggesting a “modest impact” on the drinks industry. For small producers and craft breweries that already sell products for a higher price, some argue it makes them more competitive with supermarkets and large multinational producers.Professor Michel Destrade of NUI Galway was critical of the policy as he argues it will make alcohol retailers and illegal drug criminals richer: “Is it wise or correct for the Government to base an economic policy on the assumptions that price is enough to deter heavy drinkers and that heavy drinkers only seek cheap alcohol?”. Destrade argues that is likely that “heavy drinkers will switch to different beverage categories, cut down on other outgoings, travel more to Northern Ireland or France, support contraband, and switch to or increase their consumption of legal and illegal intoxicants”.World Heart Federation strongly rebukes ‘myth’ of alcohol prolonging lifeOn Thursday 20 January the World Heart Federation (WHF) published a policy briefing that was widely covered in the media, which stated that:“Risks due to alcohol consumption increase for all the major cardiovascular diseases, including hypertensive heart disease, cardiomyopathy, atrial fibrillation and flutter, and stroke. The widespread message for over 30 years from some researchers, the alcohol industry, and the media has been to promote the myth that alcohol prolongs life, chiefly by reducing the risk of CVD.”They recommend that advocacy societies and organisations “must play a central role in advocating for stricter alcohol control measures… To begin with, all such actors should uniformly indicate that no level of alcohol is safe, given the current evidence”. Further, they argue that cardiology societies can play a role in a range of activity including advocating for WHO’s SAFER guidelines, calling for stricter regulation of alcohol, and for specific measures such as MUP.Despite the WHF highlighting that the media and alcohol industry is somewhat to blame for this misinformation, a few papers sought comment from the trade body the Portman Group, who responded with: “It is important not to exaggerate the risk of moderate drinking and unduly alarm responsible consumers who are more than able to make informed decisions and enjoy alcohol sensibly”. On Twitter the Portman Group linked to another industry website which says, “the majority of large studies have found that risk [of CVD] is lower for individuals who are light or moderate drinkers than for those who do not drink at all”.In response to this IAS released the following statement:"The health risks of alcohol are in the news again today following the World Heart Federation (WHF) stating that “Risks due to alcohol consumption…. chiefly by reducing the risk of CVD [see above].”“The evidence on the relationship between alcohol and cardiovascular diseases continues to accumulate, with reliable information available from Alcohol Change UK, Alcohol Focus Scotland, Alcohol Action Ireland, SHAAP and the WHF.“Various media articles today sought comment from the alcohol industry on the WHF policy briefing, leading to industry organisations commenting on health matters. Research has shown alcohol industry and corporate social responsibility body funded materials may not be a reliable source of health information for the public. Health information on the risks of alcohol should be provided by independent bodies, free from conflicts of interest, just as the tobacco industry is not involved in educating about the risk of smoking."Many schools use materials on alcohol harm from industry-funded sourcesResearch from the London School of Hygiene and Tropical Medicine was publish on 12 January which found that many schools use materials to educate children about alcohol harm that come from alcohol industry-funded sources.The Guardian covered the story and said analysis by the researchers, including Dr May van Schalkwyk and Professor Mark Petticrew, found that the materials are potentially harmful because they downplay the harms drink can cause and seek to “blame-shift” responsibility for problems from manufacturers on to young people. They said:“Alcohol industry-sponsored youth education programmes serve industry interests and promote moderate consumption while purportedly educating children about harms and influences of alcohol use.”The materials they analysed are from Drinkaware, Smashed and Talk About Alcohol (a project by the Alcohol Education Trust) – all of which receive industry funding. Drinkaware swiftly removed the materials from their website and said: “The materials included in this research are out of date and don’t reflect our current guidance. They should have been removed from our website and they now have been. We’re sorry this didn’t happen sooner.”Helena Conibear, the Alcohol Education Trust’s chief executive, accused the authors of “gross misrepresentation” and including “assertion”, “polemic” and selective quotation in their findings.The publication found that the programmes promoted a familiarisation and normalisation of alcohol as a ‘normal’ adult consumer product, “which children must learn about and master how to use responsibly when older”.The materials “employ selective presentation of harms, including misinformation about cancer”. Some misleadingly imply that only heavy or excessive drinking raises the risk of the disease.Heaviest drinkers bought 17 times the amount of alcohol as lowest drinkers in lockdownsA Newcastle University study was published on 19 January which analysed household purchasing data to understand the change in alcohol purchasing habits in Britain during the Covid lockdowns.In a recent article the researchers stated that upon first review of the data there appeared to be a paradox; that despite the huge rise in alcohol harm and death in 2020, the amount of alcohol purchased remained relatively stable.Their study looked at purchase data of 79,000 British households and found that the top fifth of households who previously bought the most alcohol increased their purchasing more than 17 times that of the lowest fifth that bought the least alcohol.This contributes to evidence that suggests the 19% rise in alcohol-specific deaths in 2020 was due to heavier drinkers consuming more. As heavy drinkers are more at risk of alcohol harm, this increase in purchasing and consumption could have led to many being tipped over the edge into further harm and death.The study also found that those living in the most disadvantaged households increased their purchases of alcohol more than those from the least disadvantaged households. Further, households with older residents and households in the north of England increased their purchases more than other groups.Professor Sir Ian Gilmore of the Alcohol Health Alliance said:“The pandemic highlights the urgent need for the Government to take action to protect the most vulnerable drinkers and disadvantaged communities from alcohol harm. This study suggests that minimum unit pricing can make a difference to purchases.”The researchers concluded that:“Alcohol policy to reduce high consumption of alcohol, and the availability of help and treatment to reduce alcohol consumption become more important during extraordinary times, such as COVID lockdowns.”The study came out at the same time that The Royal College of Psychiatrists highlighted a big increase in the number of people drinking at ‘increasing or high risk’ levels. In the three months to the end of October 2021, 8 million people reported drinking at these levels, compared to 6 million up to February 2020, and 5 million up to October 2019.Professor Julia Sinclair, the chair of the addictions faculty at the Royal College of Psychiatrists said:“What we’re going to see is that some people who were perhaps drinking at a higher risk but weren’t physically dependent will have pushed themselves into being physically dependent, and they’re not the group who can suddenly wind back from this.”The NHS also released alcohol statistics at the end of the month, which show there were 976,429 hospital admissions in 2019/20 linked to alcohol – a 16% rise from the previous data collected in 2016/17 – which makes up 5.7% of all hospital admissions in England.They also highlighted the rising affordability of alcohol, which leads to increased alcohol harm, to which Dr Alison Giles was quoted by the Telegraph:“The statistics highlight the false economy of the Government’s repeated cuts and freezes to alcohol duty in recent years, which will cumulatively cost the Treasury over £16.2 billion from 2013-2027, and further increase hospital admissions and death. This increasing affordability needs to be tackled, such as with a duty ‘escalator’ where alcohol duty rises with inflation each year, a policy that could form part of an alcohol strategy.”‘Misleading claims’ by industry in WHO consultation submissionsThe Centre for Alcohol Policy Research in Australia, supported by the Foundation for Alcohol Research and Education (FARE), has released a new report that shows alcohol companies and their lobby groups made 60 submissions to the World Health Organization’s consultation on its alcohol action plan, with many containing misleading claims and misrepresented scientific evidence”.One of the main industry demands is to abandon what they label a “problematic” 2030 target of reducing consumption by 20% and instead to focus on reducing “harmful” consumption – a call that researchers and alcohol control advocates deem to be less effective due to its vagueness.90% of the industry submissions called for greater alcohol company involvement in harm reduction and policy making and over 50% cast doubt on WHO’s evidence-based policies. Only 36% referenced any specific evidence to support their arguments, with most promoting weak evidence or misinterpreting it.FARE’s Chief Cxecutive Caterina Giorgi said alcohol companies had been lobbying for decades to “minimise health concerns and delay effective measures” to reduce alcohol’s health impacts and they should have “no role in the development of health policy”.ABA president Andrew Wilsmore said the industry has a legitimate role to play in policies that affect them, “to ensure that those policies are effective, efficient and grounded in reality”. Wilsmore said “We focus on supporting effective programs that focus on education, awareness and changing behaviours relating to alcohol consumption”.Such measures have been repeatedly denounced by public health experts as ineffective, especially compared to evidence-based policies advocated for by the WHO. In 2017 Professor Mark Petticrew wrote that “the argument against the implementation of effective population-level measures appears to be constructed from at least five frequently recurring elements” including “claims that information, education and personal responsibility are the appropriate and/or most effective solutions”.Artificial Intelligence tech trialled to estimate age of customersFive major supermarkets will be trialling facial age estimation technology between January and May this year, via self-service terminals.The technology – Yoti – will take photos of consenting customers who have alcohol in their basket and will estimate their age. The tech claims to have an average accuracy of within 2.2 years for all ages, and within 1.5 years for people aged 16-20 years old. The machine will delete the photos after estimation. During the trial customers will still be required to present ID if asked.The trial is part of the Government’s ‘regulatory sandbox’, which looks to test ways to “improve the experience of consumers and retailers when purchasing age restricted products”.At the end of 2021 IAS published a report developed by Jessica Muirhead of Wrexham Glyndŵr University on ‘Preventing underage alcohol purchasing online using payment card details’, which the Government is looking at as an option.Children exposed to 554 brands every day, including from harmful commoditiesA New Zealand study that placed wearable cameras on 90 children aged 11-13 found that they were exposed to a mean average of 554 brands per 10 hour day, almost a brand every minute.The brands were seen predominantly as product labels (36% of exposures) and product packaging (22%), and mostly in school (43%) and at home (30%).Food and beverages were the dominant product category with 20% of exposures and the most pervasive marketing brands typically sold a range of products across more than one product category. For instance children were exposed to Nike on average 20 times per day.Children were exposed to more than twice as many harmful commodities as core food and social marketing messages (76 compared to 32 per 10hr day). Harmful commodities included junk food, alcohol and gambling.The researchers concluded that:“Given the key role marketing plays in establishing and supporting consumption norms, and perpetuating the normalisation of overconsumption which contributes to environmental degradation, these findings suggest an urgent need to reduce marketing to promote planetary health.”What language should we use and what language contributes to stigma?Dr Kristen Fuller writes that our brain responds to words with a process we call “associative activation”, where after hearing a word we form an idea followed by an emotion which then produces an action or reaction.She says that as a result, words have “an immediate, visceral adverse reaction. When we hear words like “crazy,” “addict,” or “alcoholic,” we immediately label the individual as bad, simply because of the stigmatising language that our brain processes into a visceral negative emotion”.Dr Fuller writes that reframing terms to be more “person-centred” means we don’t define people by their illness e.g. instead of calling someone “mentally ill” say “a person living with a mental health condition”, or “a person living with an alcohol use disorder” instead of “an alcoholic”.Alcohol Change UK (ACUK) has an excellent briefing on its website which discusses how we should talk about alcohol.ACUK is currently working with the University of Stirling on a project that will look at how we frame alcohol harm.The UK Alcohol Alert (incorporating Alliance News) is designed and produced by The Institute of Alcohol Studies. Please click the image below to visit our website and find out more about us and what we do, or the ‘Contact us’ button. Thank you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com

One of Cape Town's most well-known and enduring musical partnerships is that of the husband and wife team of Albie and Hanna van Schalkwyk. Hanna is a highly regarded and successful singing teacher – some of her pupils have won international competitions and are enjoying international careers. Albie is a highly respected piano lecturer at UCT and is held in the highest esteem as a chamber musician and voice accompanist. They are also responsible for the formation in 1994 of the Songmaker's Guild.

Gerda van Schalkwyk, sjarmante eienares van die Isigidi Group, het oor die jare voortdurend nuwe vaardighede aangeleer. Dit het haar in staat gestel om gereeld te diversifiseer - soos dit ‘n ware entrepreneur betaam. Nadat sy aanvanklik as ‘n skoonheidsdeskundige opgelei was en uiteindelik haar eie salon vanuit die huis bedryf het, het Gerda deur Damelin verder as ‘n funksie koördineerder gekwalifiseer, en daaruit het Isigidi voortgespruit. Isigidi koördineer funksies groot en klein, maar verkoop ook eksklusiewe damesuitrustings, wat Gerda aanvanklik van Bangkok ingebring het maar nou self ontwerp. Energie, geesdrif en oorspronklikheid is inderdaad die sleutel tot hierdie dinamiese dame se sukses. Webwerf

Dan and Pete continue the road to Opening Weekend of Major League Rugby's Fourth Season. This week diving into the second match up featuring Rugby ATL v. Rugby United NY. Head Coach Scott Lawrence and Scrum-Half Duncan Van Schalkwyk sit down with Dan and Pete to discuss the extended offseason and preparations for the upcoming season. Head Coach Greg McWilliams joins the show to discuss the abbreviated season and how he was able to keep his squad engaged following the end of the season. He then discusses New York's changes and preparations ahead of his second season at the helm. Nate Brakeley joins the show, Pete gets an inside view on how the player with the highest sustained work rate in the league looks at a game of Rugby. See acast.com/privacy for privacy and opt-out information.

JAACAP November 2020: Contributing Editor Dr. Gerrit van Schalkwyk interviews Dr. Maria Elizabeth Loades to discuss and assess existing research that has looked at social isolation and loneliness in young people.

Message from Anton van Schalkwyk on September 27, 2020

In this Episode of Learner Journeys, Bastian speaks with Madi van Schalkwyk Madi is the founder and lead organiser of the 'Human Library South Africa'. Growing up as a privileged minority in an apartheid South Africa, she took the step a few years ago from “perfecting the art of ruining a family dinner" towards “finding really amazing people to talk to”. In the context of the Human Library, she creates a space and offers a structure, in which members of discriminated minorities can share their lived experiences and thus showcase the complex reality behind the simplified label that the wider society places on them. Together with a large community or volunteers, she enables and facilitates conversations that otherwise might never happen. Through this she creates opportunities for truly authentic, vulnerable exchanges and truly transformational learning experiences. Less interestingly (to her), she has a degree in Visual Communication and a certificate in “The Rise of Superheroes…” In the episode we mention: Human Library South Africa Post Secret Credits: Learner Journeys is created and hosted by Bastian Küntzel Editorial support by Dorota Molodynska-Küntzel Cover Illustration by Michal Wronski Cover Design by Anna Pomichowska Music Credits: Epic Cinematic by Scott Holmes Lahaina by Blue Dot Sessions (www.sessions.blue) Silver Lanyard by Blue Dot Sessions (www.sessions.blue) Our Quiet Company by Blue Dot Sessions (www.sessions.blue) Dirtbike Lovers by Blue Dot Sessions (www.sessions.blue) Tarte Tatin by Blue Dot Sessions (www.sessions.blue) Denzel Sprak by Blue Dot Sessions (www.sessions.blue) Marquetry by Blue Dot Sessions (www.sessions.blue) Thread of Clouds by Blue Dot Sessions (www.sessions.blue) Borough by Blue Dot Sessions (www.sessions.blue) UpUpUp and Over by Blue Dot Sessions (www.sessions.blue) Improvisation 17.1 by Tyufyakin Konstantin

Learner Journeys is about to start. What an exciting time to be alive! In this season: Tamara Thorpe, Madi van Schalkwyk, Justin Sitron, Tatyana Fertelmeister, Eileen Gricuk, and Joel Brown I can't wait for you to hear it! Credits: Learner Journeys is created by Bastian Küntzel Cover illustration by Michal Wronski Cover design by Anna Pomichowska Music Credits: Epic Cinema by Scott Holmes Wholesome by Kevin MacLeod Easy Lemon by Kevin MacLeod Le Dernier Jour De L'automne by Tyufyakin Konstantin License: http://creativecommons.org/licenses/by/4.0/

JAACAP January 2020: Contributing Editor Dr. Gerrit van Schalkwyk interviews Dr. Dikla Eckshtain on the need for treatment development and research to improve both immediate and longer-term benefits in depressed youths.

What are men's voices doing on a show for women who want to thrive at work? What they should have been doing a long time ago: taking a stand against toxic masculinity and doing their part to eradicate gender-based violence. So say the collective voices on our show today. Gender-based violence has so many facets and one episode is not adequate enough to cover it. But the men on this episode agree about one thing: it's a men's issue more than anything else. In episode 17 of Hungry Woman at Work, Nevelia Moloi speaks to Jaco van Schalkwyk, founder of The Character Company, Beverly Gumede of Lawyers against Abuse, and a few other men who are saying “GBV stops with me”. #StopGBV #Iamnotnext #MeToomovement #HWaW Audiodacious website · Mzeelia Media website · The Character Company · Lawyers Against Abuse

JAACAP Contributing Editor Dr. Gerrit van Schalkwyk interviews Dr. Tonya J.H. White on her In Context article, which discusses the role of stochastic, or chance, events that take place during neurodevelopment. 2019: Contributing Editor Dr. Gerrit van Schalkwyk interviews Dr. Tonya J.H. White on her In Context article, which discusses the role of stochastic, or chance, events that take place during neurodevelopment.

JAACAP May 2019: Contributing Editor Dr. Gerrit van Schalkwyk interviews Dr. Jess P. Shatkin on the opportunity and responsibility to engage in mental health promotion and disease prevention.

Today I'm talking with Leslie Samuel from the blog, Become a Blogger. Leslie and I break it down step-by-step how to start a successful online business. If you follow the advice Leslie shares, you'll be able to cultivate an audience, understand their needs, create trust, and sell products to them that make their lives easier. It's not rocket science, but it is about authenticity! Resources: Become a Blogger Social Media Marketing World Learning with Leslie Pat Flynn MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How to Start a Successful Online Business Intro: [00:00:03] Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hey, everybody. Welcome back to the show. Today, my guest is my friend, Leslie Samuel. Leslie is a blogger, a podcaster, a business coach, and he is the creator of Become a Blogger, which is a blog focused on how to start and grow a profitable blogging business. Welcome to the show, Leslie. Leslie: [00:00:34] Well, thank you so much for having me, Jillian. I appreciate it. Jillian: [00:00:38] So a couple of things. One, I met you in real life at Social Media Marketing World. I went to your session, and I came up to you afterwards and sai,d "I wish you had been my science professor." Leslie: [00:00:54] Yes, we did meet there in real life for the first time. I was very flattered by your comments. Jillian: [00:01:02] Because you were a professor. Leslie: [00:01:05] Yes, I used to be a professor. Jillian: [00:01:07] You just have this lovely way that you teach, that I was so happy you were teaching me at Social Media Marketing World. Leslie: [00:01:16] I'm glad to hear that. Jillian: [00:01:17] And also I was a guest on your podcast. Leslie: [00:01:20] Yes, you were. Jillian: [00:01:21] Which was called Learning with Leslie. Leslie: [00:01:22] Yeah, your audience should go on and listen to that episode because you killed it. Jillian: [00:01:26] Oh, thank you. I'll put it in the show notes so you can hear that conversation. Leslie: [00:01:31] Awesome. Jillian: [00:01:31] And the other thing that you taught me, which I've taken to heart, is I was so impressed with your setup. We just recorded the episode, and it was over. I had just started recording episodes for my podcast. I was spending so much time editing each episode. And you said, "I just record it, and I post it." Jillian: [00:01:54] And I said, "What if a dog barks?" You're like, "Well, so? It's just part of life." Leslie: [00:02:01] Yeah, dogs bark in real life so that's all good. I've had episodes where someone's child would come in and they were like, "Oh, I'm so sorry." I'm like "No. Don't be sorry. That's what we do. This is a part of our lives." I just leave that all in. Jillian: [00:02:15] I love that, so I've started to do that. And I have to say, i t's helped me embrace imperfection. It's made my process that much easier and faster. Leslie: [00:02:28] And what you'll find is that you get better because now, there's no editing. If you mess up, you mess up, and that's OK. But I find that by pushing myself, I actually become better at what I do. I think it's good overall. Jillian: [00:02:44] I think you're right. I absolutely think you're right. So anyway, I have to thank you for that because you've saved me so much time, and you've helped me, I don't know, embrace the fact that this is live and that mistakes are going to happen, and that's okay. Leslie: [00:03:00] Part of that, when I started my podcast, I was a high school science and math teacher at a boarding academy, doing that full time. At a boarding academy, full time is no 40 hours. Perfection is the enemy of a blogger Leslie: [00:03:12] I mean, you work whenever you work. I knew that if I didn't do it this way, I would never get my podcast going. And I figured that done is better than perfect. Jillian: [00:03:23] I love that. Leslie: [00:03:24] It's going to be imperfect but people are going to find value in it. So yeah, that's the way I started and then, I just kept with it. Jillian: [00:03:31] I love it because you've inspired me. Hopefully then, we can inspire our audience that if there's something you're scared about or something you're thinking isn't perfect, just put it out there. Leslie: [00:03:42] Exactly. Jillian: [00:03:43] Okay, so you are a blogging expert. We talked right before this, and I thought that it might be interesting to discuss the idea of why start a blog. How to monetize your blog Jillian: [00:03:56] Back in the day, we used to start blogs, and we think we would somehow make money off of them but we weren't exactly sure how, and it was a way to get our voice out there. Jillian: [00:04:06] But if my goal were eventually to quit my day job and create something online and somebody will say, "We'll definitely start a blog," what would you say to that? Leslie: [00:04:20] Yes, that's a great question. When I look at a blog, a lot of people say start a blog so that you can have a business, and I tell people that a blog really isn't a business. Leslie: [00:04:33] What a blog is, it's a way for you to build a platform. Your blog is a platform where you can grow an audience of people that are interested in a specific topic. Leslie: [00:04:44] Now, if someone wants to make money online, they want to build a business, quite frankly, they're going to need people to sell to. They're going to need an audience and a lot of people, they create these awesome products and they want to sell it and then after they have gone through all this effort of creating the product, it's like, "Okay, so now, who do I sell this thing to?" That's where blogging comes in. Jillian: [00:05:11] People kind of have this idea like, "I know. I'm going to just run Facebook ads." Leslie: [00:05:18] Yep. Jillian: [00:05:18] "And that's how I'm going to do it." Leslie: [00:05:20] And while Facebook ads can be effective, if you want this ongoing audience of people to sell to, you need to actually build an audience. That's why blogging is so important. Leslie: [00:05:38] That's what it allows you to do. It's not a business but it can be built into a business because you have an audience of people that are interested in a specific topic. They have specific pin points that they need solutions for. If you can provide them with a solution, they are willing to part with their hard earned cash in order to get that solution. Jillian: [00:06:00] Right. Okay, so let's say, I have this idea for a product. Let's say it's a new mop. And I'm going to fly to China. I've got to get a factory to build my awesome mop. How would you think about a blog in that scenario? Leslie: [00:06:22] Oh, that's a good question. So you have an idea for an awesome mop. Now, what makes this mop awesome? I want you to think about what about this mop does the world need, and I want you to think about who needs this mop. Think about who needs your product Leslie: [00:00:00] Who is this person? I want you to get into all kinds of detail about what their day looks like, what they struggle with, when it comes to cleaning and all those types of things. You want to know that person because if you know that person, you can do what you need to do to attract that person. Alright. Jillian: [00:06:59] So it's that idea, remember, like fill the dreams, like if I build it, they will come? That is not true. Leslie: [00:07:08] That is not true. It's true in Field of Dreams. It's not true in reality. Alright. In reality, you have to actually understand who you're trying to attract. You need to create the kind of content to attract that person, and you have to go out there and actually start finding that person. Jillian: [00:07:30] So would you recommend that before I fly out to China and I have this dream of this mop, and I've made like a prototype in my garage, that I actually start my blog before any of this? Leslie: [00:07:45] Oh, most definitely. Because once again, if you have this mop to sell to nobody, you're going to sell it to nobody. You need to have that audience. You have to build that audience. How do you even know that the person that you are trying to target wants that mop? Leslie: [00:08:03] Do you have a relationship with enough of those people to be able to determine, "You know what. This is the solution that they actually want." I think a lot of us think about this ideal solution in our minds without knowing that people actually want to buy it. Leslie: [00:08:18] And by having a blog, by attracting that audience, by nurturing a relationship with them, by providing valuable content consistently over time, you can start getting feedback from them. Leslie: [00:08:32] Now imagine this, I'm assuming we're going to get into all of this even more, but imagine now, you have a blog of women that are passionate about cleaning, and they're passionate about cleaning not just because they're trying to be anal or something of that sort, but there's something significant in being in a place where you feel rested, you feel at ease, you feel comfortable because your home is well taken care of. Leslie: [00:09:02] Imagine, you have that audience of women, and you are providing them with valuable tips and then now, you have this idea for a product. Now, you can even get their input on some of the things that they would like to see this product do. Leslie: [00:09:18] Now, you can refine that over time and make it better and better. They're involved with that process. I guarantee you that when you release that product, they're going to want it because they have some input into it. There are all kinds of things in that that we can talk about but having that audience gives you a significant amount of leverage. Jillian: [00:09:39] Okay. I listen to you, and I go, "Yep, I need to start a blog, and I need to attract an audience." How do I do that? How to attract an audience with your blog Leslie: [00:09:49] Very good question. That's the million dollar question right there. How do I do it? The strategy, the tactics behind setting up a blog in 2018 and beyond, it's actually relatively simple. Leslie: [00:10:04] With WordPress, it makes it very easy. WordPress is the platform that I recommend for people to get started with their blogs because of how well-developed it is and all of the plugins, and so on that you can use. Leslie: [00:10:19] You can literally go to YouTube and just search for how to set up a WordPress blog. You can go to my blog, becomeablogger.com. I have tutorials to show you how to do that. So the setting up of the blog is not really a big deal. Jillian: And it's not expensive. Leslie: [00:10:38] It's not expensive. You can get hosting for like five bucks a month. You could pay someone, quite frankly, 20, 30 dollars and have them set up your blog for you. Of course, you could pay significantly more depending on what you want to do, but it's not a very technical process. Jillian: [00:10:56] Okay, so I can get one up in an hour or two. Leslie: [00:11:00] You can get one up in an hour or two easily. Alright, so let's get that out of the way. It's easy to actually set up. Now, what's a little more complicated is to understand how to blog effectively. Alright? Leslie: [00:11:19] Now, this is going to go back to really understanding the person that you are trying to attract. It comes down to understanding what kind of content they are looking for so that you can create that kind of content. Who is your customer avatar as a blogger? Leslie: [00:11:32] Now, what I recommend for people to do when they're getting started is to kind of write out a story of, some people call it customer avatar, of who this person is, what are they trying to accomplish, what are their goals, what are their struggles, will they encounter as they are trying to accomplish these goals. Write that story out so that you can have a clear idea of who that person is. Jillian: [00:12:00] And I would say that if that avatar could be similar to you, that's probably a good place to start. Leslie: [00:12:10] Yeah, most definitely. One of the people that you should know is you, even if it's an earlier version of you. When I'm creating content right now, I am creating content to attract me when I was in college, because I wish someone exposed me to this kind of content back then. Jillian: [00:12:32] I like that. Leslie: [00:12:33] So that concept of having an earlier version of yourself that you are trying to help, and that earlier version might be 10 years ago, it might be a year ago, it might be a few weeks ago because you are learning this process that you're teaching to people. Leslie: [00:12:50] I think that's one way to get started. So that's one thing you want to be clear on. You want to also be clear on, and I should have said this first but, what is your niche? What is your topic? A lot of people will say things like, "I want to do a blog about personal finances." Leslie: [00:13:14] Okay, that's a good place to start but there are so many personal finance blogs out there. Why should I come to you? Well, now, I'm just dealing with someone inside my coaching club right now that literally just posted this, and I just responded to this. She is now looking at personal finances for homemakers from a Christian perspective. You've niched down. Advice: niche down Leslie: [00:13:42] Now, if I'm a Christian homemaker, a woman between - I forgot the ages that she mentioned, but if I am that person and I'm struggling to get our family finances in order and I come to that blog, all of a sudden, I feel like, "Man, this blog is for me because I'm a Christian homemaker, I'm a woman, and she is talking about a topic that is of interest to me right now." Leslie: [00:14:11] So rather than being very vague, get specific. That has to do with the first part that I mentioned in terms of understanding who you are trying to attract. There's another guy in my coaching club. He's a woodworker but he's also a home-schooling dad. He's doing a blog about woodworking projects that a home-schooling dad can do with their kids. Now, if I'm a home-schooling dad that is interested in woodworking, when I come to that blog, I feel like this is the right one for me, and that's exactly what you want. Jillian: [00:14:51] Do you think you could ever get too small in a niche? Leslie: [00:14:54] Absolutely. If you've niched down so, so far that there are hardly any people in your niche, you have a problem. Now, at what point is that? I think it comes down to testing and also knowing the people that you are trying to attract. Leslie: [00:15:13] If I know that there are tons of homeschooling dads and that they would be interested in doing those kinds of projects with their sons and with their daughters, it makes sense for me to explore that as an option. Leslie: [00:15:28] Now, how do you know if it's not going to work? Quite frankly, you can do some research. You can kind of look in your niche. You could look on Amazon to see what kinds of products are for sale and look to see what kinds of books are selling in that industry. You can do some of that research. You can go to the Google keyword planner, and you can see, "Are people searching for these phrases that I'm interested in talking about?" Leslie: [00:15:54] And if you're seeing that, "Hey, nobody is going to Google and searching for this stuff," that's an indication that maybe you shouldn't be targeting that. Maybe you're a little too narrow. Jillian: [00:16:04] Got it. Leslie: [00:16:07] So yeah, there's all kinds of research that you can do whether it's using keyword planners, whether it's looking at stores like Amazon, whether it's looking at other blogs to see what's out there and see how well they are doing, and you just kind of take all of that data, combine it, make your best educated guess and then, you kind of move ahead. Jillian: [00:16:30] Got it. Now, I would say that this is something that I have to constantly remind myself. I come up with an idea. I fall in love with it. I think there are so many people who would love this and I, in the past, have done that. Jillian: [00:16:46] I force myself now to do the research. I would say that I fall into the trap of not doing the research, building something and then being like, "Wait, why don't people like this?" Leslie: [00:17:00] Yeah, I think it's a trap that so many of us fall into because we kind of get stuck in our own heads. "This is a great idea. The world absolutely needs this." That may be true but it may not be. Unfortunately, the technology has come far enough to allow us to be able to accurately, at least relatively, accurately determine whether people are interested in this stuff or not. Jillian: [00:17:31] So I recommend, to the people, don't fall into my trap and that you force yourself to do some research. It doesn't have to be a ton but you will save yourself so much pain if, in fact, you validate your idea. Leslie: [00:17:47] Exactly. Exactly. I must admit, when it comes to like keyword research and all this kind of stuff, I don't enjoy that. But if I'm starting a new project and I know that I'm going to be dedicating a significant portion of my time and my life to creating something that's of value that can be a business that I can take care of my family and all that kind of stuff, I think it's worth a few hours of research. Jillian: [00:18:16] Yes. Force yourself to do it. Leslie: [00:18:19] Exactly. Jillian: [00:18:19] Okay, so I've done research. Now, I know that there is a market for home-schooling dads who do woodworking. Brainstorm a list of topics for blog posts Leslie: [00:18:29] Yes, so the next thing that I would recommend is kind of brainstorm a list of topics. I tell people that do this because it makes it easier when it's time to actually create the content. If you understand who you're targeting, you understand what they're struggling with, you understand what they need to learn or what they need to know, you can start kind of outlining, "This is what I want to be covering." Leslie: [00:18:55] Alright. Now, I did this. For example, I started a blog that was a biology blog. I started a biology blog because I wanted to be a university professor but I was a high school science and math teacher. Leslie: [00:19:07] I didn't have a PhD but I wanted to teach at the university level so I started this blog to just teach at the university level with or without a PhD. Leslie: [00:19:17] What I decided to do was I knew I was targeting upper level biology students that were struggling in physiology so I was pretty specific at the time. I actually went back to my physiology notes, and I just started outlining topics that I want to cover from my physiology notes. Leslie: [00:19:40] Once I had those topics, I just went through, and I started with the first video. I remember it was an introduction to the nervous system and then, the second video was what is a neuron. I just continued in that sequence with the goal of providing the kind of content that my audience is struggling to understand. Jillian: [00:19:56] So you made them first as videos. Leslie: [00:19:58] I made them first as videos. That one, that blog, I focused on videos but I had like an article to go along with it which was mostly a transcript. Jillian: [00:20:09] And you did that so that you could pull people in on YouTube if they were searching for physiology, and then, you also had, on your blog, keywords and things like that so if anybody were searching in Google, they could see your blog posts. Leslie: [00:20:26] That's exactly it. It comes down to knowing and understanding your audience. I knew that my audience is struggling to understand these complex topics in physiology. I could have these long research articles on my blog with physiology but the students probably aren't going to spend the time to read all of that. Leslie: [00:20:47] In my research, I went, and I looked to see what other people were doing, and I asked myself, "How could I be different?" That's part of the research as well. I decided that my difference was going to be I'm going to create very simple videos that explain one concept at a time, and that's it. Jillian: [00:21:10] Okay, so how long was each video? Leslie: [00:21:12] Each video was five to 10 minutes on the long end. Jillian: [00:21:15] So like snackable pieces. Leslie: [00:21:18] Exactly. So now, I have a unique topic for a unique audience in a unique format. I'm creating that content. I'm attracting an audience relatively quickly because I knew the kind of content they were looking for, and I put it on a platform that was conducive to that kind of content. Jillian: [00:21:41] And also, I would say that you're a natural teacher. You're an engaging teacher so it's like that's your special sauce. By leveraging that, by getting people to see you teaching, like "Oh, this is a really cool guy. I want to watch his videos," versus, "I just want to read his blog posts." What is your unique value proposition as a blogger? Leslie: [00:22:00] That's a great point because one of the things that I talk a lot about is your unique value proposition. It could be the niche that you narrowed down to. It could be that specific aspect of the content that you are addressing but it could also be your personality and the way you do things. Leslie: [00:22:19] You're not going to go to a university, take Advanced Physiology and have some weird guy in front of the class saying, "Hey, welcome to this class where we're making biology fun." But that's exactly what I'm doing in every single one of those videos. Leslie: [00:22:36] That makes me different from everybody else that's doing it. And if you can find that point of differentiation, the answer to the question, "Why in the world should I listen to you?" If you can build that into every piece of content that you're creating, all of a sudden, you have way less competition because nobody is doing it exactly like you are. So if you have this mop -- Jillian: [00:23:04] Right, let's go back to this mop. Leslie: [00:23:07] This idea for a mop that you're creating but you are creating these short fun videos on really interesting things you can do with a mop, or really interesting ways that you can clean your house that the average person doesn't think about. Leslie: [00:23:28] Someone sent me a video the other day of ways to preserve food. There were all kinds of really simple but interesting things that they had in that video. One example was when you buy bananas, they spoiled relatively quickly but if you take the bag that it comes in and you wrap it around the place where the bananas connect, it's actually going to be preserved significantly longer. Leslie: [00:24:00] When I saw that, I was like, "Whoa, that's a really cool tip." I sent it to my wife. So if you can find little tips like that that you can share, that provides value to your audience of women that really want to clean because they love being in this environment where everything is well done or however you want to define it, that gives you an edge. Jillian: [00:24:24] Tell me what you think of this idea. I would ask your friends or your spouse or something like, "What is it about me that you like, that you think is quirky, that you think is different? What do I do that's different than other people?" Leslie: [00:24:42] That's one of the activities that I have people go through. I have them brainstorm for themselves but then, I tell them, "Hey, go to a few friends and family members, close friends that know you well and ask them what am I good at?" It may be completely unrelated to your niche but it may give you some idea. Leslie: [00:25:03] Someone might tell me, like you just did, that you are really good at teaching in a way that helps people to understand. Okay, so if I'm good at teaching, I can use that in the content that I create. That's why in all of the content I create, I emphasize teaching. I emphasize, "I want to help you understand certain concepts because I know that that's a strength of mind." So play to your strengths. Leslie: [00:25:30] I know we haven't gotten to the business aspect of it yet but I think these things are so important and often overlooked so that when people actually get to the business part, they don't really have a strong foundation. Jillian: [00:25:44] Right, or they are doing what everybody else is doing. Leslie: [00:25:47] Exactly. Jillian: [00:25:48] And thinking, somehow, if they like this person and I do exactly what they do, they're going to like me too. Leslie: [00:25:55] Exactly. And you are not that person. I always say when I first started making videos, teaching people about blogging, I learned from this guy. His name was Gideon van Schalkwyk, and he's a guy from Australia. He has a very specific way of teaching. How to find your voice as a blogger... practice Leslie: [00:26:09] I always say that when someone watches one of my early videos, I sound like a Caribbean version of him. Yeah, and that's it. But over time, and I also say this to encourage people, you may start off imitating somebody else but over time, you get to find your voice. And as you find your voice, you're able to put your voice into even your written content, and that is going to make you different from everybody else. Jillian: [00:26:39] And that's why I say start, because the beginning is going to suck, and you have to kind of get through that to find. You're not going to, one day, wake up with a voice or like how to do awesome video. I go back to our blog, I look at my early photos and I cringed. I thought that was good. Oh my God, because I've gotten so much better Leslie: [00:27:07] Yes, that's it exactly. And I think in the midst of everything that we're talking about, we're giving specific steps and strategies. Someone might listen to this and say, "Man, this is so overwhelming. I've got to think about this. I think about that. I got to do some keyword research. I don't even know what keyword research is and how to do it." Leslie: [00:27:26] The important thing is get started. Yes, because you're going to learn so much more by actually doing, than you're going to learn from this. Even listening to this podcast episode, you're going to learn a lot here. But then, when you start taking action on the things that we're talking about, that's when the learning actually happens. Jillian: [00:27:47] Yes. And like you will be embarrassed. Again, starting with what you taught me about just press record and then, put it up. Embrace that. You will cringe. Know that, and it's all good. Leslie: [00:28:07] It's all good. All the presentations where I literally will play my first interview, my first interview was with Pat Flynn, and I introduced him. It was kind of like, "Hey, this is Leslie Samuel. I'm so excited to bring Pat Flynn on. And I met him at this event. Pat Flynn, thank you so much for coming on here." Leslie: [00:28:30] And then, I play the second time I interviewed him, which was like after maybe 40 something episodes. It starts with me saying, "Hey. Hello, and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn." Leslie: [00:28:42] And then, I go through his bio, and you can hear the enthusiasm, the energy and at the end, he compliments me because of how well I introduced him and how excited he was. When you listen to the first and you compared to the second, it is like night and day. But if I never did the first, I would have never gotten to the second. Jillian: [00:29:02] Totally. So again because I think that business and life are so intertwined, that by taking risks like this in your business, you'll be more apt to take risks in your life. Leslie: [00:29:16] Exactly. Jillian: [00:29:17] So it's all good. Leslie: [00:29:19] Definitely, I agree with you 100 percent. Jillian: [00:29:21] Okay, so let's go back. You create this blog with video because you know your audience will like the video, you're going to give it to them in snackable pieces, and you build it. And then what? Leslie: [00:29:37] So the next thing I want to talk about is how do you get people there, and then there's how do you make money from this? So let's deal with the "how do you get people there?" Leslie: [00:29:50] That starts with creating good content. I see so many bloggers, they hear they are supposed to create content, so they just put stuff out there. While we are saying, "Listen. Take action and put stuff out there," you want to make sure that you're putting stuff out there that provides value, that solves a problem, that provides a solution. Leslie: [00:30:14] It helps people in some way. I'm not going to overemphasize that right now because we kind of already spoken about that, but I think that's the foundation of getting traffic. Because if you start doing these other strategies and people come to your blog and they don't find value, what are they going to do? The importance of SEO for a blogger Leslie: [00:30:31] They're going to leave. So make sure you are creating content. That's going to be the foundation of this all. The next thing is you need to find ways to get people there. Now, there are different ways to do that. You can learn about optimizing your content for the search engines. That's called SEO, Search Engine Optimization. You want to familiarize yourself with that. Leslie: [00:30:55] It is not as complicated as people make it or that people think it is. It's really about creating good content and then giving the search engines the information that they need in a specific way but it's not very complicated. I would highly recommend for you to do some research on what it takes to drive traffic, what it takes to optimize your blog for the search engine. Jillian: [00:31:23] Google especially. Leslie: [00:31:24] Yeah, exactly. When I did say this search engine, you can assume that I'm just saying for Google. Jillian: [00:31:30] Yeah. And the thing that I was just at a conference learning about SEO, and if there was one takeaway that I really internalized is that Google's gotten really, really smart. And so if you write your content in a way that is helpful, using headers and stuff, that somebody could skim your content, understand it and get the answer to their problem that they're looking for easily, you're like 9/10 of the way there. Leslie: [00:32:02] That's exactly it. Creating good content solves a big part of that. Jillian: [00:32:08] It used to be that you could game the system. Leslie: [00:32:12] Yeah. Google is good. Jillian: [00:32:14] They're good. Leslie: [00:32:14] Google is good. If you think about what Google's goal is, they actually want people to come there, search for something else, and then, that's it. Like in a perfect world, they would leave and find the answer to their question. Leslie: [00:32:34] If they come to your site and then, they leave because it doesn't provide them with value and then, they go to another site and then, they leave and then, they go to another site and then, they leave and they keep doing that, that's not a good experience for that user, and it doesn't provide them with value. Google doesn't want that. Leslie: [00:32:51] Now, if Google sees that whenever someone searches for this particular topic, and they go to your site, they spend a bunch of time there, they start going to other pages on your site, and they do specific actions, that's going to tell Google, "Listen, this page here, it's solving the problem." Leslie: [00:33:10] They're going to start ranking you higher. Now, I'm making this very simple but that is the concept. That is what Google is trying to accomplish. They want to be trusted and to be trusted, they have to give answers to questions. Leslie: [00:33:26] So how well are you answering people's questions? That's one thing. The next thing that we have to talk about is social media because social media is still a great way to get your content out there in front of many people. Leslie: [00:33:42] What I generally recommend for people to do is contrary to what a lot of people teach. I hear a lot of people talking about, "Hey, you want to be on Pinterest, you want to be on Facebook, you want to be on Instagram, you want to do all this stuff." And I say "Okay, be on those platforms but focus on one, maybe two because there's so much that you can be doing on a daily basis." Leslie: [00:34:06] You want to make sure that you are focusing as opposed to trying to be everywhere. If you try to be everywhere, you're going to be everywhere poorly. But if you decide, "Hey, I want to use Facebook to grow my blog. I want to use Pinterest to grow my blog." You want to learn as much as you can about how to use that specific social network so that you can be using it effectively. Jillian: [00:34:31] And where do you, right now, where are you finding the most success? Leslie: [00:34:34] I am still finding the most success on Facebook. Jillian: [00:34:38] Interesting. Leslie: [00:34:39] It's a combination, it's kind of a mix between Facebook and Pinterest actually. On Pinterest, I find that I am getting more people over to my blog but they're not spending as much time. On Facebook, I'm getting fewer people. I'm talking about, when I say more, I mean for the amount of effort that I put in. I'm getting fewer people from Facebook. But when they come over to my blog, they actually stay significantly longer. Jillian: [00:35:09] And are you running ads? Leslie: [00:35:11] I am not currently running ads. All of my social media is organic. I know a ton about Facebook ads because I'm the head of training for the Social Media Marketing Society. We've done a ton of training on the topic. I am now going to be starting to invest way more heavily in Facebook advertising. Jillian: [00:35:34] Okay. Wow, you are getting organic Facebook traffic. Leslie: [00:35:38] I am getting organic Facebook traffic. Not a ton, but I rely more on search engines, more on Google. Honestly, I've gotten more traffic from Google than any social network and also, I have a decent-sized email list that I've built over the years from all of the work that I've done. My email list is a big part of what I do for my marketing. Jillian: [00:36:04] Okay. So let's talk now about now I've got people coming to my site. They're reading my content. I have created really good content, content that is specific and unique to me, meaning nobody's going to get this anywhere else. And then how do I start thinking about making money? Leslie: [00:36:25] Okay. So there are two things I want you to be thinking about. Number one, I want you to be thinking about building an email list. The reason for this is because this is going to be the way that you can communicate directly to the people that have said, "I want you to communicate with me". Leslie: [00:36:43] If you're just growing a Facebook page, it's great to have a Facebook page, and it's great to have a lot of people liking that page but you're not in control of the Facebook algorithm. They can tomorrow decide, You know what -- which they have, many times over -- that we're just not going to show you to the content to the people that like your page unless you pay for it. Why you want an email list Leslie: [00:37:04] By having your own email list where you are communicating directly to those people via email, you are setting your business up for the long term success. I want you to be thinking about how you can make email a priority. Leslie: [00:37:19] Number two, when it comes to monetizing your blog, I want you to always be thinking of this question: "How can I provide value to my audience?" Now, if I know that my audience has specific goals and I know that they have specific struggles that they're going to have, how can I create or recommend the solutions that people would be willing to pay for? Leslie: [00:37:48] That is the key. If you know what they're struggling with, you can provide them with products whether it's an ebook that you create or a course that you create or a mop that you're making, whatever it is. Jillian: [00:37:59] Or affiliates. There's a product on Amazon that I love. Leslie: [00:38:04] Exactly. Jillian: [00:38:04] Maybe I don't have to go to China and make my mop. Leslie: [00:38:07] No, you don't. Jillian: [00:38:08] Maybe it already exists. Leslie: [00:38:10] Exactly. Are there the top three or top five recommended mops for different purposes? And if so, are they available on Amazon? The answer is yes, and if they are available on Amazon, how can you create the kind of content that exposes your audience to those products? Leslie: [00:38:32] If I'm trying to decide on the best lens from my camera, I have a Panasonic Lumix GH 5. I will go to Google, and I will start searching for specific lenses for specific purposes for the Panasonic Lumix GH 5. I'm going to go, and I'm going to find all these blogs that are comparing different lens. I'm going to look at some of the footage and so on. Leslie: [00:38:54] I'm going to make all these comparisons and then, I'm going to make a decision. Now, if I have a blogger that I follow that is an expert on videography, and they use the Panasonic Lumix GH 5 to do the things that I want to do in my life, what am I going to do? Leslie: [00:39:12] I'm going to go over to their blog, I'm going to search for lenses, and I'm going to see. What do they say? What do they recommend? And they're going to recommend a lens, and I'm going to say, "You know what? This is the lens that I want and I'm going to click on the link, head on over to Amazon, I'm going to spend a thousand dollars on a lens and they're going to make a commission from that." Leslie: [00:39:29] It's all about thinking through. What problems will your audience face and how can you introduce them to or create the solutions to those problems? And then, let them know about it. That's all it is. How a blogger can build a longrelationship with his or her audience Jillian: [00:39:45] Yes, I would say the one thing that, especially in your session that you talked about at Social Media Marketing World, is that that viewer, that reader has to trust you. You have to build that relationship. Can you talk a little bit about that? Leslie: [00:40:04] Yeah, and that's one of the reasons why emphasize the email list. I'll illustrate this with a story. When I first learned about blogging, this was back in 2008, I went to this guy. I stumbled onto an e-book from a guy. His name was Jaro. And in that e-book, I was introduced to the concept of blogging as a business. I decided to go over to his blog. I read some content there, and I thought "this is good stuff." Leslie: [00:40:33] I saw he had a free guide so I got onto his email list to get that guide. And then, what happened next was I started getting emails from him. I noticed that man, these emails have such great tips in there to the point where whenever I woke up in the morning, let's say, I had 20 or 50 new emails and I saw his name as I glanced down, I would jump directly to that email to see what he has to say because I know it's going to be good stuff. Leslie: [00:41:06] Then a few weeks later, a month or two later, I don't know exactly how long it was, I got an email from him that he was opening his membership site at $97 a month for six months, and when I saw that, I literally didn't even read through the sales page, I clicked on the Buy button, and I signed up immediately. Leslie: [00:41:28] Why did I do that? I did that because he was sending me so much valuable information that I thought to myself "Man, if I'm getting all of this valuable content from him for free, why am I going to pay? What am I going to get if I pay him $97 a month?" That's exactly what you want. Leslie: [00:41:45] That's the kind of situation you want to be in. At first, they encounter you. They are aware of what you have to offer but they come to your blog, and they read or watch or listen to valuable content, then they see that they have this valuable resource. They sign up for that, and they just start getting value from you. Leslie: [00:42:05] They start connecting with you and understanding that you are an expert on this topic or you are someone that provides them with a value where this topic is concerned. And then as you do that consistently, they come to know, like, and trust you so that when you do recommend something, their resistance is down. They know it's going to be good because you've recommended it. That's exactly where you want to be. Jillian: [00:42:32] What I love about what you're saying is that you're thinking about the long term. This is a long term relationship. This is like I talk to people on my podcast, and I say "Is this a get rich quick scheme?" Almost always, it's not, and that this is about laying the foundation for a relationship, for trust and for the idea that you and your audience are going to grow together. Leslie: [00:43:03] That's exactly what it is. Jillian: [00:43:05] It's not like I'm going to go to China, I'm going to make a mop, I'm going to come back, I'm going to sell a million mops and became a billionaire or a billion mops, whatever. It's not like that. Leslie: [00:43:17] No, it's not. Jillian: [00:43:18] It's slow and steady. Leslie: [00:43:20] Exactly. It's about going on a journey with these people that are coming to know, like, and trust you and valuing them enough to not just be the guy that's just pitching them all kinds of mops because you know that the mops can make you money. No, it's not about that. Leslie: [00:43:38] It's about going on this journey, providing them with value consistently and doing the best that you can to give them what they need. What are they looking for? How can you give that to them? If I am looking for a lens, I want to be introduced to the best possible lens at the best possible price for the scenarios that I needed. And if you can provide me with that information, I love you for it. Jillian: [00:44:09] Yes, yes. So there is this emotional connection, and it is about giving things away. Leslie: [00:44:17] Yes. Jillian: [00:44:18] It's not just about, "I'm going to sell my mop. I'm going to do everything. I'm going to buy Facebook ads, and I'm going to sell that mop". No, it's about that connection. Why you want to give your content away for free as a blogger Leslie: [00:44:28] I had someone asked, the other day, ask me a question of, "I have this idea for a blog and I'm really struggling because there's so much that I can share but I don't want to share it all because if I share it all, they're not going to want to buy from me," and my response to them is, "No. If you share it all, they're going to trust you and if they trust you, they're going to buy from you." Leslie: [00:44:56] When I record a podcast teaching you how to use Facebook ads or how to make your first dollar with your blog, I'm not going to say, "Well, I'm going to show you how to set it up. And if you really want to make your first dollar, sign up." No, no, no, no, no. "I'm going to show you how to make your first dollar from your blog. Leslie: [00:45:15] Now, if you want extra guidance, you want me to hold your hand as you do this, you can sign up for my coaching club." But in terms of the content, I mean honestly, I have no shame in saying this publicly, everything I teach in my coaching club, you could probably find it for free on my blog. Leslie: [00:45:33] And I'm happy to have it there. I know it will take some more work on your part to go and uncover all of the information in the right sequence and all that stuff, but even in that, I'm looking for ways to take all of my content and arrange it so that if you don't want to spend one dollar with me, you could still build a successful blog. Leslie: [00:45:54] That's what I want to do for free. Now, I have ways that you can pay me to work with me, and you can pay me to get some of my other products and that kind of stuff but I want to provide value because that's how people come to know, like and trust me. Jillian: [00:46:09] I love that. I do. And by the way, I just have to say you can so know, like, and trust Leslie. But again, that's it. Maybe I'm being, I don't know, too Pollyanna or optimistic, but I do feel like the good people in this model, in this business model, the good people rise. Leslie: [00:46:32] Exactly. The not so good people may arise temporarily but it's not sustainable. It's not sustainable. And over time, you're going to see that the cream is going to rise to the top. Jillian: [00:46:47] Yes. Oh, Leslie, I so agree with you. So can you share how people can learn more from you, how they can reach out to you? Leslie: [00:46:57] Oh, most definitely. The best way to learn more from me is to go to becomeablogger.com. That's where I blog about all things blogging. Jillian: [00:47:06] Yes. And remember, he told you you can get everything you need on that site. Leslie: [00:47:10] You can get everything you need for free on that site. And if you want to check out more, you want to join my coaching club, you want to get me to answer your questions directly, via video like you asked a question and I answer, you can check out my blogger, coachingclub@bloggercoaching.com. Jillian: [00:47:28] And if you're a podcast listener, check out Leslie's podcast. Leslie: [00:47:32] Indeed, and you can find out all about that at becomeablogger.com as well. Jillian: [00:47:37] Terrific. Well, thank you so much for being on the show. Leslie: [00:47:40] And thank you so much for having me, Jillian. Why bloggers can grow their Instagram followers faster with MiloTree Jillian: [00:47:43] Are you trying to grow your social media followers, email subscribers? Well, if you've got two minutes, I've got a product for you. Jillian: [00:47:51] It's Milo Tree. Milo Tree is a smart popup slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [00:48:07] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google- friendly on mobile and desktop so we know where your traffic is coming from. We show a Google-friendly pop-up on desktop and a smaller Google friendly popup on mobile. Jillian: [00:48:27] Check it out. Sign up today, and get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

The buzz: Crystal ball for 2017. If your #1 business wish this holiday is to know what 2017 holds for your company, your industry and the world, we've got the next best thing. We're bringing you more than 70 thought leaders' insightful predictions for the technologies, strategies, and trends that can help you grow and compete in 2017 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2017 Predictions – Part 2 live. And tune in Jan. 4, 11, and 18 for the rest of this special feature. Our featured guests: Timo Elliott, SAP; Nance L. Schick, Esq.; Mal Poulin, ANCILE; Bryan Hicks, SAP; Jerry Silva, IDC; Sanjay Kumar, Hortonworks; Nicole Sahin, Globalization Partners; Jim Fields, SAP; Jeff Hattendorf, Macrospect; Sandi Webster, Consultants 2 Go; Sudha Jamthe, IoT Disruptions; Richard McCammon, Delego Software; Heather Ashton, IDC; Fabiana Lacerca-Allen, Ethiprax; Pieter van Schalkwyk, XMPro; John Sullivan, SAP. Happy holidays from SAP Game-Changers Radio!

The buzz: Crystal ball for 2017. If your #1 business wish this holiday is to know what 2017 holds for your company, your industry and the world, we've got the next best thing. We're bringing you more than 70 thought leaders' insightful predictions for the technologies, strategies, and trends that can help you grow and compete in 2017 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2017 Predictions – Part 2 live. And tune in Jan. 4, 11, and 18 for the rest of this special feature. Our featured guests: Timo Elliott, SAP; Nance L. Schick, Esq.; Mal Poulin, ANCILE; Bryan Hicks, SAP; Jerry Silva, IDC; Sanjay Kumar, Hortonworks; Nicole Sahin, Globalization Partners; Jim Fields, SAP; Jeff Hattendorf, Macrospect; Sandi Webster, Consultants 2 Go; Sudha Jamthe, IoT Disruptions; Richard McCammon, Delego Software; Heather Ashton, IDC; Fabiana Lacerca-Allen, Ethiprax; Pieter van Schalkwyk, XMPro; John Sullivan, SAP. Happy holidays from SAP Game-Changers Radio!

The buzz: Crystal ball for 2017. If your #1 business wish this holiday is to know what 2017 holds for your company, your industry and the world, we've got the next best thing. We're bringing you more than 70 thought leaders' insightful predictions for the technologies, strategies, and trends that can help you grow and compete in 2017 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2017 Predictions – Part 2 live. And tune in Jan. 4, 11, and 18 for the rest of this special feature. Our featured guests: Timo Elliott, SAP; Nance L. Schick, Esq.; Mal Poulin, ANCILE; Bryan Hicks, SAP; Jerry Silva, IDC; Sanjay Kumar, Hortonworks; Nicole Sahin, Globalization Partners; Jim Fields, SAP; Jeff Hattendorf, Macrospect; Sandi Webster, Consultants 2 Go; Sudha Jamthe, IoT Disruptions; Richard McCammon, Delego Software; Heather Ashton, IDC; Fabiana Lacerca-Allen, Ethiprax; Pieter van Schalkwyk, XMPro; John Sullivan, SAP. Happy holidays from SAP Game-Changers Radio!

The buzz: Crystal ball for 2017. If your #1 business wish this holiday is to know what 2017 holds for your company, your industry and the world, we've got the next best thing. We're bringing you more than 70 thought leaders' insightful predictions for the technologies, strategies, and trends that can help you grow and compete in 2017 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2017 Predictions – Part 2 live. And tune in Jan. 4, 11, and 18 for the rest of this special feature. Our featured guests: Timo Elliott, SAP; Nance L. Schick, Esq.; Mal Poulin, ANCILE; Bryan Hicks, SAP; Jerry Silva, IDC; Sanjay Kumar, Hortonworks; Nicole Sahin, Globalization Partners; Jim Fields, SAP; Jeff Hattendorf, Macrospect; Sandi Webster, Consultants 2 Go; Sudha Jamthe, IoT Disruptions; Richard McCammon, Delego Software; Heather Ashton, IDC; Fabiana Lacerca-Allen, Ethiprax; Pieter van Schalkwyk, XMPro; John Sullivan, SAP. Happy holidays from SAP Game-Changers Radio!