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Finding the resources and funding for learning tools and enriching events is a consistent challenge for many districts. The PTO is often a largely underutilized resource, but most people cringe at the thought of having to attend one more committee meeting, especially in the evenings. Yet a well-run PTO can help take some of the load off of school staff and leverage resources in the community.That's why I was excited to talk to Christina Hidek from PTO Answers about how school staff and PTOs can work together. Christina Hidek is a recovering attorney turned Professional Organizer and certified PTO volunteer nerd. She founded PTO Answers 7 years ago to boost family engagement in schools and empower parents to improve their child's educational experience and school community through PTA/PTO involvement. She's been an active PTO leader for the past 14 years and hosts the vibrant 7900 plus member Super Star PTO Leaders Facebook Group. When she's not volunteering, you can find her in her garden, listening to the latest Katherine Center audiobook or walking the family dogs.In this conversation, we discuss:✅How to get people to show up to the first PTO meeting (hint: It's not by asking, “Hey, want to join the PTO?”)✅Ways people can get involved if they can't come to PTO meetings.✅Examples of low-maintenance, high-profit fundraisers.✅Deciding what events and initiatives are a priority for your district.✅Creative ways to get resources, funding, and donations. Here's where you can go to connect with Christina: On Facebook here: https://www.facebook.com/ptoanswers On Pinterest here: https://www.pinterest.com/ptoanswers On YouTube here: https://www.youtube.com/c/ptoanswersTake a look at her website here: https://ptoanswers.com/Sign up for the PTO/Teachers Collaboration Guide here: https://ptoanswers.com/teachers/Join the PTO Super Star Leaders Facebook Group: https://ptoanswers.com/community  We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

Send us a Text Message.Can you imagine giving up a successful career and selling everything you own just to travel the world? Meet Nora Dunn, aka the Professional Hobo, who did just that in 2006 and has never looked back. In this episode, Nora takes us through her bold decision to leave a thriving financial planning career in Toronto and embrace a life of adventure. We uncover the fascinating story behind her unique moniker and its connection to historical hobos who roamed the rails, seeking work and new experiences. Nora shares her early train travel memories across Canada, emphasizing the profound impact of cultural immersion and the invaluable relationships fostered through organizations like Rotary.Ever wondered what it's like to embark on an epic train journey across continents? Nora's tales are nothing short of spectacular. From a three-day adventure from Darwin to Adelaide in Australia to an 11,000-kilometer round trip from Melbourne to Perth, and an awe-inspiring 30-day expedition from Lisbon to Ho Chi Minh City—her stories brim with stunning landscapes, intriguing encounters, and the simple pleasure of watching the world unfold from a train window. She also reflects on the iconic Trans-Siberian Railway, sharing the culinary delights and cultural exchanges that make these journeys unforgettable.Slow travel offers a unique charm and numerous opportunities for digital nomads, and Nora is a master at it. She discusses the benefits of establishing home bases for extended stays, sharing tips on securing free accommodation through house sitting, volunteering, and home exchanges. We also chat about balancing travel with personal relationships and careers, offering practical advice on efficient packing, cultural immersion, and building a global network. Nora's personal travel stories, bucket list destinations, and favorite travel snacks add flavor to her adventures, inviting listeners to explore the enchanting world of long-term travel.Noras' Book: How to Get Free Accommodation Around the World, 3rd EditionYou can find Nora: On Facebook.On Twitter.On her YouTube Channel.On Pinterest. And on Instagram. Follow this link for a free gift!Support the Show.Please download, like, subscribe, share a review, and follow us on your favorite podcasts app and connect with us on Instagram: https://www.instagram.com/wherenextpodcast/View all listening options: https://wherenextpodcast.buzzsprout.com/HostsCarol: https://www.instagram.com/carol.work.lifeKristen: https://www.instagram.com/team_wake/ If you can, please support the show or you can buy us a coffee.

Welcome to Hot Topics! Gabrielle Crichlow talks to returning guest Alesia Galati about her homeschooling journey for her family.This episode features guest Alesia Galati, discussing her experiences with homeschooling. Alesia shares her experience of homeschooling her two children using a secular curriculum called BookShark, while her husband does most of the teaching. They participate in speech therapy and meetups with other homeschooled children to address socialization. The speakers also discuss the laws for homeschooling in North Carolina, which are lenient. Alesia discusses how she and her husband started homeschooling their children five years ago and plan to transition them to public school when they reach middle or high school. They follow a structured curriculum and emphasize the importance of regular check-ins to ensure homeschooling is still working for their family. The podcast provides insights into how homeschooling works for different families and addresses topics such as socialization, curriculum, and transitioning to public school. It is informative for those considering homeschooling and provides a glimpse into the homeschooling experience.You can find Alesia Galati:On Facebook: https://www.facebook.com/alesiagalatipm/On Instagram: https://www.instagram.com/alesia.galati/On Twitter: https://www.twitter.com/AlesiaGalatiOn TikTok: https://www.tiktok.com/@alesiagalatiOn LinkedIn: https://www.linkedin.com/in/alesia-galati/On Pinterest: https://www.pinterest.com/alesiaga/On Threads: https://www.threads.net/@alesia.galatiAlesia has a podcast: https://galatimedia.com/podcas...Watch this episode on YouTube: https://youtube.com/live/MHYmi...Original date of episode: August 2, 2023Become a supporter of this podcast: https://www.spreaker.com/podcast/hot-topics--5600971/support.

Welcome to Hot Topics! Gabrielle Crichlow talks to guest Waterfall Adams about the history of African-American dance.Who is Waterfall Adams?Veronica Elizabeth Adams, aka Waterfall Adams, is a creative professional who took her destiny into her own hands. She was born in Paducah, Kentucky and was raised in Mobile, Alabama. She has an Associate of Science in General Education degree from Bishop State Community College and a Bachelor of Arts degree in Art History with a Dramatic Arts minor from the University of South Alabama.You can find Waterfall:On Facebook (personal): https://www.facebook.com/profile.php?id=61553600701074On Facebook (business): https://www.facebook.com/water...On Instagram: https://www.instagram.com/wate...On Twitter: https://twitter.com/vavonni159On YouTube: https://www.youtube.com/@WaterfallVeeOn TikTok: https://www.tiktok.com/@waterfalladams86On LinkedIn: https://www.linkedin.com/in/ve...On Pinterest: https://www.pinterest.com/vavo...On Tumblr: https://vavonni159.tumblr.com/Check out Waterfall's blogs: https://waterfallsonlinrartgal... https://waterfalladams.blogspot.com/ Check out Waterfalls's Amazon Author Central Page: https://www.amazon.com/stores/...Watch this episode on YouTube: https://youtube.com/live/afbwm...************************************************Follow A Step Ahead Tutoring Services:On Facebook: https://www.facebook.com/astep...On Instagram: https://www.instagram.com/aste...On X: https://www.x.com/ASATS2013On YouTube: https://www.youtube.com/@astepaheadtutoringservicesOn TikTok: https://www.tiktok.com/@asats2013On Eventbrite: https://astepaheadtutoringserv...Visit our website: https://www.astepaheadtutoring...Sign up for our email list: https://squareup.com/outreach/...Sign up for our text list: https://eztxt.s3.amazonaws.com/534571/widgets/61fc686d8d6665.90336120.htmlCheck out our entire "Hot Topics!" podcast: https://www.astepaheadtutoring...Become a supporter of this podcast: https://www.spreaker.com/podcast/hot-topics--5600971/supportOriginal date of episode: July 25, 2023

How can we build audiences in our secondary social channels in a meaningful way? That's what Andrew Cassel, Senior Social Strategist at Middlebury College sought out to answer. He engaged his community in submitting prompts which he then used to generate beautiful AI images. He posted the images on Pinterest, LinkedIn, and other secondary platforms. His results? On the form, 53 prompts were submitted, surpassing his 30 prompt goal. On Pinterest, a 50% audience increase. On LinkedIn, incredibly meaningful engagement with an alumna. While he's holding on rolling this out more broadly, it's a great example of how we can do social listening, co-create content with community, and meaningfully grow audiences with one simple tactic.Follow Middlebury College on Pinterest: https://www.pinterest.ca/middleburycollege/ Today's Guest: Andrew Cassel - https://www.linkedin.com/in/abcassel/ Guest Bio: Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel speaks regularly about social media content including appearances at ContentEd 2021, HigherEd Experts 2018, 2019 and 2020, the American Geophysical Union 2022 annual fall meeting. Cassel was awarded a best in track Red Stapler at the 2017 High Ed Web annual conference and is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America - Alaska including the 2018 Grand Award of Excellence. In 2019 he was a host for Higher Ed Live - Marketing Live. He is the sole author of the paper “Divesting from Facebook and Instagram”, based on a HEWeb 2022 session, which will be published in the winter 2023 peer reviewed Journal of Education Advancement & Marketing. He is a regular contributor to Volt.edu. Cassel is currently the Senior Social Strategist and Content Producer at Middlebury College. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

No guest today. In addition to my work at WeddingChaplain.com, I am also a local church pastor. On October 1st, we had a launch day that included my Sunday morning message being centered around the release of my new book, Before God and These Witnesses: How to Start a Marriage Ministry to Save Your Church, Reach Your Community, and Change the Culture While You Are at It. I share stories of my favorite stories from my wedding ministry over the past twenty-two years: the good, the bad, and the crazy. I also call for churches to re-engage the wedding world. Churches should be the central place couples turn to when they get engaged.  The church should own the wedding industry, not watch from the sidelines.   The link on Amazon to purchase a copy of the book is here:  https://www.amazon.com/Before-God-These-Witnesses-Community/dp/1662876270   To watch the video of this message:  https://youtu.be/-WMz1GYj_jw?si=iM32YN5tfpxFTMT7 To visit the Paradise Church Website: https://paradisechurch.org/ For more on David Anderson or WeddingChaplain.com David Anderson's Linktree Profile  The Wedding Chaplain Website  Find the Wedding Chaplain on social media: On Facebook  On Instagram  Twitter: @weddingchaplain  On LinkedIn  On Pinterest  Sponsor: EWed Insurance 

Welcome to Hot Topics! Gabrielle Crichlow talks to guest Alesia Galati about her experience growing up in a cult. In this episode, Alesia and Gabrielle delve into the topic of growing up in a cult. Alesia, who was raised in a cult for 10 years, shares her personal experiences, shedding light on the challenges she and her siblings faced. They discuss how Alesia's mother joined the cult through a women's program affiliated with a mega church, ultimately leading them down a path of control and reliance on a charismatic leader. The conversation highlights the impact and lasting effects of growing up in a cult-like environment. Alesia emphasizes that cults can exist within modern-day organizations, including churches, and are not solely characterized by extreme behaviors like mass suicides. By sharing her own story, Alesia aims to raise awareness about the signs of cult behavior and the importance of critical thinking and autonomy in religious and spiritual contexts. The podcast also explores the reasons behind Alesia's mother's involvement in the cult, as well as the tragic circumstances surrounding her passing due to a drug overdose. Although Alesia chooses not to disclose the cult's name for personal reasons, she reveals that its leader and members are aware of her existence. Throughout the conversation, Alesia reflects on her experiences within the cult, including the isolation and control that she and her siblings endured. She discusses how she was coerced into attending a specific bible college under the threat of losing her home. Drawing parallels between cults and religions, Alesia points out that the only difference lies in the longevity of religions. She believes that any situation where a leader makes decisions for others and restricts independent thinking can exhibit cult-like behavior. As the discussion comes to a close, Alesia shares words of wisdom, promoting the importance of empowering individuals to embrace their true selves and flourish. The episode transcript provides valuable insights into the experiences and perspectives of someone who grew up in a cult-like environment, shedding light on the potential dangers and control exerted by such groups. It serves as a reminder to recognize and understand the signs of cult behavior while encouraging critical thinking and autonomy in religious and spiritual contexts. Who is Alesia Galati? Alesia Galati runs a full-service podcast management company, meaning you record and her team does the rest. She helps business owners launch and maintain lead-generating podcasts. She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she's not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband. You can find Alesia Galati: On Facebook: https://www.facebook.com/alesi... On Instagram: https://www.instagram.com/ales... On Twitter: https://www.twitter.com/Alesia... On Tik Tok: https://www.tiktok.com/@alesiagalati On LinkedIn: https://www.linkedin.com/in/al... On Pinterest: https://www.pinterest.com/ales... On Threads: https://www.threads.net/@alesia.galati Alesia has a podcast: https://galatimedia.com/podcas... Watch this episode on YouTube: https://youtube.com/live/t5M63... *********************************** Follow A Step Ahead Tutoring Services: Facebook: https://www.facebook.com/astep... Instagram: https://www.instagram.com/aste... Twitter: https://www.twitter.com/ASATS2... YouTube: https://www.youtube.com/@astepaheadtutoringservices Tik Tok: https://www.tiktok.com/@asats2013 Eventbrite: https://astepaheadtutoringserv... Visit our website: https://www.astepaheadtutoring... Sign up for our tutoring email list: https://squareup.com/outreach/... Check out our entire "Hot Topics!" podcast: https://www.astepaheadtutoring... Support us: Cash App: https://cash.app/$ASATS2013 PayPal: https://paypal.me/ASATS2013 Venmo: https://venmo.com/u/ASATS2013 Zelle: success@astepaheadtutoringservices.com Original date of episode: March 30, 2023

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Join host Brie in this transformative podcast as she guides you on a journey towards financial empowerment. Discover how to challenge limiting beliefs about money and open yourself up to new possibilities. Bri shares valuable insights from her experience as a financial advisor, emphasizing the importance of education and informed decision-making. Explore topics such as navigating the financial world, reshaping your money mindset, and practical strategies for increasing income and understanding cash flow. Participate, ask questions, and together let's create a brighter financial future. In this episode, we will cover: Demystifying the idea of Money (1:31) Increasing your Financial Literacy (3:20) Your Own Beliefs about Money (8:34) Financial Advisors (11:36) Investment Fees (15:11) Being Frugal  (18:17) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here:  https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether  For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Join host Brie Willits on another empowering episode of "Becoming Better Together." In this episode, we delve into the world of online presence and personal branding. Discover how to embrace your true self and cultivate a unique online persona that attracts clients effortlessly. Brie shares her insights and expert tips on storytelling, building a brand around yourself, and leveraging your authenticity to create a thriving business. Whether you're just starting out or looking to take your online presence to the next level, this episode is your guide to mastering Branding 101 and selling your services to aligned customers. Tune in and learn how to become a brand online while staying true to who you are! In this episode, we will cover: The Mindset you Need to Have (2:25) Getting to Know Yourself and Removing Resistance (6:15) Creating your Online Character (13:52) Getting in the Head of your Ideal Customers and Clients (16:43) The Basics of Producing Content (24:52) Mindset of a Producer, not a Consumer (41:16) Selling your Services (49:14) Auditing Yourself and Becoming a Student of Social Media (53:39) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here:  https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether  For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/brie-willits/message

My guest today is Meghann Grah. Meghann is an adventure elopement photographer with a decade of experience. She's been featured in the likes of The Seattle Bride Magazine, Bridal Musings, and Rock n' Roll Bride.   Meghann helps her clients plan their one-of-a-kind elopements by suggesting locations, navigating the permit system to get married outdoors, and walking them through the planning process step by step. In return, her clients get to enjoy a stress-free elopement, doing their favorite activities — like rock climbing, backpacking, and summiting mountains — while they declare their love for one another.    Meghann's Social Media Handles  https://www.mlainephotography.com/  https://www.instagram.com/mlainephotography/  https://www.facebook.com/mlainephotography/  https://www.pinterest.com/MLainePhotography/    For more on David Anderson or WeddingChaplain.com  David Anderson's Linktree Profile  The Wedding Chaplain Website    Find the Wedding Chaplain on social media:  On Facebook  On Instagram  Twitter: @weddingchaplain  On LinkedIn  On Pinterest    Sponsor:  EWed Insurance 

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Have you ever started something new for yourself, only to find it starts off exciting and full of momentum, but then quickly becomes hard and requires discipline to maintain? In this episode, we explore the journey of starting something new, from the initial excitement to the challenges we face along the way. We discuss the common tendency to change our minds when things get hard, as well as strategies for maintaining momentum and discipline even when faced with obstacles. Whether you're just starting out on your entrepreneurial journey, or looking to push past a current obstacle, this episode will offer valuable insights and actionable tips to keep you on track. Tune in now to learn how to break the cycle of starting and stopping, and achieve your goals with clarity and focus. In this episode, we will cover: The Journey and The Cycle of Transformation (0:42) Stage 1: Confusion (9:00)  Stage 2: Awakening (11:42)  Stage 3: Momentum (14:00) Stage 4: Peak (15:52) Ending the Cycle and Starting a New One (17:50) Asking the Right Questions (24:24) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here:  https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether  For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. In this episode, we're diving deep into the topic of procrastination and how to overcome it. We'll be discussing the importance of setting goals and prioritizing tasks, as well as the benefits of taking on the most avoidant activity first thing in the morning. Our reference for this discussion will be the popular book "Eat That Frog" by Brian Tracy, which offers helpful tips and strategies for overcoming procrastination and increasing productivity. I'll share some of my own personal experiences with procrastination and offer practical advice for getting things done. By the end of this episode, you'll be equipped with the tools you need to tackle your to-do list and stop putting things off. Join Brie for this inspiring and motivational episode and learn how to eat that frog! In this episode, we will cover: A New Challenge: Beat Procrastination and “Eat That Frog” (0:08) 5 Key Concepts (4:49) The Importance of Goal-Setting (7:45) Establishing Priorities: Pareto Principle (9:42) Self-Exploration: Creative Procrastination and Posteriorities (14:51) Finding the Resistance (18:35) Taking Control of Your Own Time (23:20) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here:  https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. From time to time we need something that helps us congratulate our achievements and grow. This is a journaling activity that will assist you to understand your current situation on a positive note. The rose is your current good thing, the bud is the thing you are nourishing to grow and the thorn is what you want to eliminate. Join Brie as she explains why this technique is great and learn how to use it in your life! Don't forget to share with us on social media or review your experience completing this prompt. In this episode, we will cover: A useful tool for when you feel stuck (0:37) The Rose: Prompt #1 (3:51) The Bud: Prompt #2 (6:13) The Thorn: Prompt #3 and Action Step (8:57) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here: https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Did you know food affects your mindset? Studies have shown it can even impact your depression. Our nutrition is key to our physical and mental health and therefore impacts our everyday lives. I've been wanting to become plant-based for a while but I had limiting beliefs and didn't want to be a burden to others (like in social gatherings). I reached out to Heather Flowers, registered nurse and plant based chef and she brought along Dr. Erin Mayfield, a doctor with years of research and knowledge to teach us more about proper nutrition. Whether you want to become more plant-based or just improve the way you eat, this episode is a gold mine of data. We talk about protein consumption, soy. Are fruits okay? Should I worry about leptin? Join Brie, Heather and Dr. Erin in a nutritious episode! In this episode, we will cover: My personal nutrition journey (0:27) The importance of nutrition (11:28) Food's true role in your life (13:54) Debunking nutrition myths and how to avoid common health problems (22:50) Healthier plant-based alternatives for your diet (34:40) If you want to know more you can contact our experts here: Instagram for Dr. Erin Mayfield - @lifestylewellnessrecover Instagram for Heather Flowers - @vibrantchefsofficial Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here: https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. "I'm done listening to the gurus with the things that don't align with me." You might have noticed my absence, and I want to thank you for sticking with me during this needed reset. If I'm being honest, I didn't want to come back; the podcast started feeling like work. I sucked the joy out of it! Who wants to do something not enjoyable? I realized many things were going on. I was listening to everyone and forgot what aligned with ME, allowing Pain and Panic (my demons) to take over my head. Things were not looking good, guys. This episode is special as I am transforming the content here. I want to share my "during" process, so you can learn from my wins and misses. Join Brie as she shares insightful lessons about mindset and authenticity. "Trust. Your. Gut." Share with us if you can relate to this episode. Let's talk! In this episode, we will cover: What led us here (2:03) Lesson #1: More scrolling time, less doing time (12:14) Lesson #2: If you eat like shit, you're going to feel like shit (13:25) Lesson #3: Write the things your inner voices are telling you (14:52) Lesson #4: You get to decide what you want to do and who you want to be (16:11) Lesson #5: Be aware of information overload (19:09) What I like to do now and the cycles of transformation (22:36) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.com/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join us on Patreon! Sign up here: https://www.patreon.com/becomingbettertogether Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. In this episode, we have chefpreneur Andres Hinojosa sharing more about the shifts he had to make to survive through the toxic industry environment chefs encounter. How he managed to branch out as a chef and now coach other chefs to become fulfilled. Mindset is a muscle, the first steps feel scary and things might not work out easily at the beginning. After hitting the first win your mind will continue to expand and ask "What else is possible?" "Regret is the pill you don't want to swallow " "You don't have to know your destination all the time." "What's the point of a life without impact?!" Join Brie and Andres and discover that your opportunity has always been there. In this episode, we will cover: How Andres' mindset has shifted (2:32) The mentality of chefs (7:20) What pushed Andres to change course (11:03) The mindset you need if you want to be an entrepreneur (20:10) How you can spread impact through business (26:32) Connect with Andres On Instagram: https://instagram.com/imachefpreneur?igshid=Yzg5MTU1MDY= On Podcast: https://chefpreneurpodcast.libsyn.com/episode-59 On Website: https://chefpreneur.com/ On Youtube: https://youtube.com/@Chefpreneur Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to Hot Topics! Gabrielle Crichlow talks to guest Laura Cayouette about being a White actor in a slavery movie, particularly in the 2012 movie "Django Unchained."Who is Laura Cayouette?Best known as Leonardo DiCaprio's sister in Quentin Tarantino's "Django Unchained," Laura has acted in over 60 movies and TV shows including Now You See Me, True Detective and Friends. She's currently recurring on Oprah Winfrey and Ava Duverney's Queen Sugar. Laura is also the author of 8 books including Know Small Parts: An Actor's Guide to Turning Minutes into Moments and Moments into a Career with a foreword by Richard Dreyfuss and endorsements from Kevin Costner, Lou Diamond Phillips, Reginald Hudlin, and more. Writing Unblocked: How I Went From Writing 1 Book In 20 years To 5 Books in 4 Years helps writers of all skill levels tell their stories and create their projects. Laura Cayouette earned her Master's Degree in creative writing and English literature at the University of South Alabama. She's taught both English and acting/directing at various universities.You can find Laura Cayouette:On the web: https://lauracayouette.com/On her blog: https://latonola.wordpress.com...On Facebook: https://www.facebook.com/laura...On Twitter: https://twitter.com/KnowSmallP...On YouTube: https://www.youtube.com/user/l...On Pinterest: https://www.pinterest.com/lato...Laura is an author! Check out her catalog on Amazon: https://www.amazon.com/Laura-C...=sr_ntt_srch_lnk_1?qid=1493786646&sr=8-1&fbclid=IwAR2Bng17MxMY5lHCTXqGMN6Mf9G5po1yHkvibtXRgbBaKdUBJoqwFWOJdl8Laura also has an e-book called "Writing Unblocked: How I went from writing 1 book in 20 years to 5 books in 4 years." Purchase it here: https://lauracayouette.samcart...Laura also has an e-course called "Creating Characters." Purchase it here: https://lauracayouette.samcart...Laura gave us a coupon code: get 20% off the sales price of her e-book and e-course when you use the code HOTTOPICSPODCASTWatch this episode on YouTube: https://youtu.be/-X-KwmXzlDw**********************************************Follow A Step Ahead Tutoring Services:Facebook: https://www.facebook.com/astep...Instagram: https://www.instagram.com/aste...Twitter: https://www.twitter.com/ASATS2... YouTube: https://www.youtube.com/@astepaheadtutorigservicesEventbrite: https://astepaheadtutoringserv...Visit our website: https://www.astepaheadtutoring...Sign up for our Hot Topics! text list: https://tapit.us/pZRwv8 OR text the code HOTTOPICS to (917) 764-3975Sign up for our tutoring text list: https://tapit.us/cipPJOSign up for our tutoring email list: https://squareup.com/outreach/...Listen to "Hot Topics!" on audio: https://www.astepaheadtutoring...Support us:Cash App: https://cash.app/$ASATS2013PayPal: https://paypal.me/ASATS2013Venmo: https://venmo.com/u/ASATS2013Zelle: https://astepaheadtutoringserv...:: Original episode aired on October 5, 2022 ::

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. We have all thought about borrowing strength from a superhero sometime. What if we become that superhero? It all starts with the seed of belief and the realization of: “Maybe I just need to start.” Explore with Brie and Tony how to enlighten your powerful alter ego and showcase your strengths. In this episode, we will cover: What it means to be a superhero in your own life (1:42) My backstory (10:12) Transitioning into the coaching world (16:54) Starting out in the coaching world (24:31) How to find your own superhero identity (26:49) Unexpected transformations (36:07) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. In this episode, Brie shares amazing news for whoever wants to elevate their personal and/or business growth. We are a reflection of the 5 closest people in our lives, our tribe matters! Jump in today's episode and learn about a community that will support you, hold you accountable and teach you tons. In this episode, I will cover: What the BBT Community is for (2:08) The BBT Patreon (6:01) Animal Kingdom: Personal Development Tier (12:27) Business Bees: Creator Space Tier (17:46) Business Bees: Ultimate Growth Tier (23:05) Other Plans and Bonuses for 2023 (27:41) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Do you have something that you're hoping for? In this episode, we're going to take a look at why hope matters so much and how it can change your life if you let it. In this episode, I will cover: How I found hope (0:33) What watching Ted Lasso taught me (5:31) An antithesis to Ted Lasso's definition of hope (8:18) The Richter Experiment (9:32) Journal Prompt (11:37) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Chris Keaton is an award-winning music publisher, artist management consultant and entertainment industry executive who resides in Nashville, Tennessee. His lifelong career in music has included many years as a touring performer, a recording artist, songwriter and record producer. In 2016, Chris was honored by being inducted into the North Carolina Music Hall of Fame. He is a member of the Country Music Association, the Academy of Country Music and is also a twenty nine year voting member of The Recording Academy (The Grammys). He has also served as a judge in the Miss America Organization. He is co-author of the books The Seven Stupid Mistakes People Make Trying To Get Into The Music Business and The Change – Volume 14. His latest book, Dapper is now available. In this episode, I will cover: What inspired Chris Keaton's new book, “Dapper” (1:44) Chris Keaton's journey to Personal Development (3:22) 5 things that people don't know about me and Chris (11:05) What pushes people to actually go for what they want (19:22) The 3 rules to life (21:45) How Chris began to turn his life around (23:10) How we should view money (28:53) The greatest investment you can make in yourself (32:53) Chris' final piece of advice (34:51) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. We've been doing a lot of personal development and growth, and that's great! But today, we want to talk about how you can stand out as an online business. Whether that's a creator, course creator, coach, influencer or affiliate marketer. Let's dive in. In this episode, I will cover: Realities of online business (0:37) Secret Sauce Ingredient #1: Strategy (3:20) Secret Sauce Ingredient #2: Energetic Alignment (10:20) Applying the Secret Sauce to your own online business (14:05) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. When we were younger, everything was magical. We believed in everything, and we were open to new experiences without fear or hesitation. As we grow older, many of us lose our sense of wonder and imagination. But why should we? In this episode I'm going to talk about how we can bring back the magic in our lives by nurturing our inner child. In this episode, I will cover: Believing in magic again (0:35) How to bring back the magic (8:28) The Magic Book Club (11:58) Deciding to change (13:46) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Today we are joined by a very special guest and one of my good friends, Gao Peraino. She is a Life and Mindset coach, she loves helping and impacting lives. In this episode, we talk about how a positive mindset can lead to success in Life. Let's dive in. In this episode, I will cover: About Gao and how we met (0:23) Entering the world of coaching (4:33) Our mindset: Then vs Now (12:08) What mindset means and how it applies to communication (20:03) Chapter of Spirituality (28:07) Handling triggering people and the importance of self-awareness (38:39) A piece of advice for your own self-awakening journey (49:24) Connect with Gao On Website: www.gaoperaino.com On Instagram: https://www.instagram.com/gao_peraino/ On LinkedIn: https://www.linkedin.com/in/gaoperaino Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Are you ready to become a superhero? In today's episode, we are going to talk about superheroes and how you can become the superhero in your life and in your business, with just a little mindset switch and your imagination. So make sure you stay until the end, because I'll give you some journal questions to think about for you so that you can apply this in your life, become the superhero, defeat the villains that are in your mind or in your business and protect the community that you love and you want to defend. Let's get started. In this episode, I will cover: The Alter Ego Effect (1:00) How a superhero alter ego can help your business (3:52) How to create your own alter ego (4:50) Costumes, Totems, and Power Words (13:45) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits. Have you ever thought about your own origin story? Today's episode is about getting yourself critically thinking in a new way and comb through many layers of our brain to find the answer. It's important to know your own origin story that really resonates with you which you can model in your business. Let's dive in. In this episode, I will cover: Origin story as a hero's tale (0:44) How I started thinking of my own origin story (2:55) Magic and how it shaped my mindset (7:01) My love for animals and how it helped start my business (10:52) Listening to your authentic self (12:30) Discovering your own origin story (14:18) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Fear is a recurring topic that comes up all the time in each of our lives. It can keep you feeling as if you're in a rut or stuck in your comfort zone instead of enjoying life and being excited by the adventure that life is. In this episode, I'm answering some of our biggest questions around fear including: “how do I overcome fear?” and we're talking about what fear really is and how to deal with it so you can enjoy life. In this episode, I will cover: How do we overcome fear? (0:39) F-E-A-R: False Evidence Appearing Real (1:44) Choosing what our feelings mean: Fear or Excitement? (6:31) Journaling your way through the fear (10:32) The value that fear brings into our lives (16:58) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits On this episode, I have my first ever guest and POWERHOUSE coach, Ammar Assad, on the show and we're getting extremely candid and diving right into some of the hardest parts that come with shifting your mindset and learning how to invest in yourself. Break up with your current reality and get ready to make the shift you need in order to start living the life you're dreaming of! In this episode, I will cover: How Ammar Assad became a mindset coach (2:19) Overcoming feelings of inadequacy (7:39) Patterns that make a coach successful and patterns that don't (10:28) Investing in yourself (15:15) The biggest struggles that people face when “selling themselves” (19:57) Unearthing the flaws of conventional money norms (24:36) The Golden Handcuffs (29:30) Dealing with hindering thoughts in sales (34:10) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Where in your life are you muting your expressions? Are you playing small For the sake of others? In this episode, we talk about how we let reality, judgment, and the fear of what others would think of us, mute us, keep us silent, and kick our confidence in making decisions. In this episode, I will cover: When did we stop screaming at the top of our lungs? (0:33) Holding yourself back for the sake of others (2:34) Showing your true self (6:28) A challenge for you: Cause a Ruckus! (7:46) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Missed Groceryshop 2022? Not to worry, we've got you covered! Welcome to our SPECIAL EDITION season 2, episode 3, Part 1, Groceryshop recap!We're bringing you 6 great interviews recorded live and in-person at Groceryshop in Las Vegas, NV, bundled up in 3 episodes with 2 interviews each. First up, we talk with Katie Hotze, CEO and Founder of Grocery Shopii, a grocery tech startup you'll be hearing more about if you haven't already. Katie is helping busy families experience grocery shopping in a fun and healthy new way with endless recipes and maximum convenience. All while saving them money – what could be better? Then we catch up with Stewart Samuel, global insights leader at IGD for the scoop on what's trending during the first half of Groceryshop. Naturally, retail media networks take center stage, but that's not the only trend Stewart highlights. Be sure and catch our season 1, episode 4 Predictions for 2022 episode for Ricardo & Casey's take on retail media networks!We'll be back soon with 2 more Groceryshop themed episodes and 4 amazing interviews with grocers, analysts, and a special guest!News update! We're at #21 on the Feedspot Top 60 Best Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your help, we'll move our way deep into the Top 20! Leave us a review and be mentioned in a future episode! https://blog.feedspot.com/retail_podcasts/Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Swag Tag and Brag, and Overclocked, from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTSPECIAL Edition: Groceryshop 2022, Part 1[00:00:00] Ricardo Belmar:[00:00:20] Introduction to Part 1[00:00:20] Ricardo Belmar: Hello, and welcome to season two, episode three, part one of the Retail Razor Show. I'm your host, Ricardo Belmar.[00:00:26] Casey Golden: And I'm your co-host, Casey Golden. Welcome Retail Razor Show listeners to our unapologetically authentic retail podcast for product junkies, commerce technologists, and everybody else in retail and retail tech alike. Now, Ricardo, did I hear you right? You said part one? [00:00:45] Ricardo Belmar: That's right. This is our special edition episode on grocery shop. I was fortunate enough to attend the show and managed to sit down live and in person with six people to record a few interviews for our listeners.[00:00:58] Casey Golden: I wish I could have been there and that's probably the first time. I will admit that I wanted to go to grocery shop. I hear it was a great show. [00:01:06] Ricardo Belmar: It, it was, it definitely was. Of course it wasn't as big as shop talk. But there were about 4,000 attendees and I'd say a pretty good percentage of retailers and CPG brands there. That was probably the best grocery shop yet. And, you know, we'll hear more about that through some of the interviews too.[00:01:21] Casey Golden: that, explains these special episodes and everything. But why part one? what what's coming up [00:01:26] after that? [00:01:27] Ricardo Belmar: Well, I did mention six interviews, so we're gonna stitch these together two interviews at a time in this episode, and then we'll quickly release part two and part three right behind this one with the other interviews, so you get some bites sized episodes in rapid fire from us.[00:01:41] Casey Golden: Awesome. No one's ever accused us of having episodes that are too short. So who do we, Who do we have lined up for this show? [00:01:51] Ricardo Belmar: We are gonna jump in to highlight a very cool grocery tech startup that I'm sure we're gonna be seeing a lot more of In the months to come, we'll have Katie Hotze, the CEO of Grocery Shopii. She's amazing, wonderful. Can't wait for everyone to learn more about Katie and what she's doing helping busy families shop for groceries in a more experiential way, leveraging a never ending collection of recipe.[00:02:16] All while saving you money doing it. I mean, what could be better?[00:02:18] Casey Golden: Does she cook?[00:02:19] Ricardo Belmar: almost Yeah. I guess you could maybe if they cooked it for but know. [00:02:25] Casey Golden: No. I'm all in for startup spotlights and looking forward to that guest. [00:02:31] Who's our second guest? [00:02:32] Ricardo Belmar: So from there, we are gonna jump to an industry analyst perspective. About halfway through grocery shop, I sat down with good friend, Stewart Samuel, Global Insights Leader at I G D, Now to talk about the trends that we're surfacing halfway through the show. You know, we, we did manage to overcome some kind of annoying technical challenges in the podcast room for this interview with the equipment in the room.[00:02:54] But I think we came out with some really good insights for grocers and brands. So of course we are gonna hear about one of the biggest trends coming outta grocery shop, retail media networks.[00:03:04] Casey Golden: We really nailed that prediction for the year, didn't we?. [00:03:06] Ricardo Belmar: Oh, yeah. A hundred percent. A hundred percent. , and you couldn't walk down a hallway at the show without seeing somebody's branded ad from a retailer promoting their retail media networks. I mean, Walmart Connect was everywhere to the point where I, I'm not even sure anyone from Walmart was there to actually attend the show.[00:03:22] They were there to sell their own retail media services to other retailers.[00:03:26] Casey Golden: wow. Now wait, you said one of the top trends. What else was trending? Was there something bigger than retail media? [00:03:34] Ricardo Belmar: yeah, there were other trends, you know, like convenience, the, the omnipresent omnichannel that you know, shows its head at every show. And an oldy but a goody, personalization. I'm not sure about that one. Maybe grocery industry was just figuring that one out. Cause it's not like we haven't been talking about that one for a while.[00:03:49] But for, for the absolute top trend for that answer, you're just gonna have to listen to the interviews. Believe me, part two and part three will be very illuminating. Let's just say we've saved the best for last while sprinkling a few important nuggets here and there along the way, but there'll definitely be some surprises.[00:04:04] Casey Golden: Wow. With that kind of setup, this must be the most jam packed full of value hitting you every minute series of episodes we've done, and I can't wait to hear it because I will be hearing it for the first time with our listeners as well. So let's dive in and get right to the live recording in person interviews from Grocery Shop 2022. [00:04:25] Katie Hotze Interview[00:04:25] Ricardo Belmar: welcome to the retail razor show. Special edition episode at grocery shop 2022. I'm here at the show in Las Vegas with a series of amazing guests, as part of our retail transformers series to talk all things, grocery and consumer goods, and to kick off the series, I'm here with Katie Hotze and the CEO and founder of Grocery Shopii. [00:04:52] I'm thrilled to have you here, Katie. Welcome to the show. [00:04:54] Katie Hotze: Thank you for having me. It's a lot of fun! [00:04:56] Ricardo Belmar: So to get started. Why don't you tell us about yourself and what led you to create Grocery Shopii? You can give us the background and what Grocery Shopii is all about. [00:05:03] Katie Hotze: Sure, sure. So so myself I am a digital marketer and I spent about 18 years in management technology consulting. [00:05:10] This was an idea that I had off the side of my desk because I was super busy mom. And was trying to figure out how to get the recipe process of finding them and getting them. Getting the ingredients. And having it all in the kitchen. At five 30 on a Tuesday when I roll in hot from work and I've got kids, you know, grabbing my leg, telling me they're starving. [00:05:31] And so yeah. Yeah, there was you know, we, I lived in Chicago at the time and the grocer that you know, could deliver to the house, I'd opened the app and. Or the web browser and would add a couple of random items to cart and I'd never checked out. And so I knew there had to be a better way. And so I ended up creating a prototype myself to do so. [00:05:50] so the company evolved over, gosh, You know, 20, 19, 20 20. We, we just really began this journey of figuring out what types of need really existed was my need unique. It turns out it's not. And yeah, so we've been off to the races really since 2019, but with the Grocery shopii meal planning applications since 2020. And yeah, we are a digital meal planning application for grocery e-commerce. We actually integrate directly with the grocers existing e-commerce platform. And we become a connection point to their front end web site. And so we grab approximately one out of every nine shoppers interest into our platform to do meal planning and online grocery shopping in five minutes flat. [00:06:30] And then yep. So we get them to, and through check out as fast as possible. And when we do, they come back four times as and they spend 18 to 30% more per cart. [00:06:38] Ricardo Belmar: So I'm sure a lot of people hearing those numbers are literally going to say, wow, that's pretty amazing. I have to say, being someone who reluctantly does grocery shopping every week in my household. And particularly I'm one of those people from the pandemic who thoroughly took advantage of online ordering to avoid going to the store. and I have to say you put a really unique spin on that whole process of kind of adding a discovery process in my mind, right? To grocery shopping, which I've personally always kind of viewed as a pretty mundane exercise. [00:07:09] You know, most people probably have a list of things that they think they want. They go to the store and shop, and you've added this layer that I think is pretty interesting because you're almost telling everyone to start with what you want to have. And then kind of work into or at least, allow through the interface, the grocer kind of provide what you need to do that and then get an order done [00:07:27] Katie Hotze: That's the beauty of digital. You just automate it. And so I think that's what annoyed me the most. I truly like funny story. I was that mom on the playground and my friends would bring me recipes printed out. Spent my whole career in digital. And they go here, here are the burritos we make and here's the da ta ta. I'm like, don't tell him. This to me, I don't have [00:07:48] Ricardo Belmar: You can do with that paper [00:07:49] Katie Hotze: and do That piece of paper. And so I think just, just the natural you know, design of a piece of tech that explodes to cart that was not new. You know, a couple of years ago, I was, I was, trying to get this off the ground. And I had a, I was trying to get a speaking opportunity at a big conference and I had the head of content called me. He goes, ah, shoppable recipes, nothing new, [00:08:07] And I was like, no, but we do it differently. Cause we're not B-to-C we're B to B. Right? We're complimentary retail application. And, you know, we're, we're like the Starbucks app on your phone. It's got one job. It does it really, really well. Right?[00:08:18] That's us. We're an incredibly narrow tech platform. We've got one job and and we can work with all the different grocers out there. And it's a very simple process. We can spin it if we're on their e-commerce, if we have the integration written already, it's literally hours to stand them up [00:08:31] If not, it's a couple of weeks, so it's a really interesting model, but it's it's very serving for our end consumer, like per your example,[00:08:39] you know, it exists with reason because there's a 70 to 84% cart abandonment rate with grocery websites. People go there. They're looking at COVID shot links, bakery links, order your flowers for Valentine's day. I mean the front page of a grocer's website is just cluttered. But people are coming with a very specific purpose. [00:08:57] When you're buying ingredients at the grocery store, you're going to mix them together. You're going to make something with[00:09:01] Ricardo Belmar: that's right, y Yeah, [00:09:02] Katie Hotze: right. And I think a lot of times it takes the person who owns that responsibility in the household, which tends to be north of 90%, a woman who also, you know, our data's agnostic. If you work, if you stay at home you need to have a solution. And so when we built it, we built it with that busy parent in mind [00:09:18] Ricardo Belmar: I think that makes so much sense and it really adds this almost experiential layer to grocery shopping. I almost feel like it makes it a lot more interesting now as the shopper, because you've got that end goal already in mind. And the technology is helping hand that to you. [00:09:34] Katie Hotze: Yeah, totally. And you know, the thing about machine learning is when, when you build a content deployment tool of any sort and you fuel it with ML, [00:09:43] You're allowing the code to be written from the moment of first to use and it constantly gets better. And I think that's, what's really cool about the way that we personalize the recipes. Every time you go in and you look at fresh recipe content, that's an imperative. That that is the secret sauce of making sure that you pull people back over and over again. No one wants to see your stagnant recipe content. There's 300 recipes that you've had living on your website since 1995. No one wants to see them. [00:10:11] And people go, oh, Katie, you know, we have recipes, no one clicks on them. Yes. I know because recipe content is deployed every second. On Pinterest, Instagram, Facebook, [00:10:20] Ricardo Belmar: it gets old quickly.. [00:10:21] Katie Hotze: Yes. Yes. I mean, you can't compete with that. Grocers can't compete with that. We have large retailers tell us, like, you mean, we can just hand this to you. We don't have to deal with the recipes and you just do it all. Yes. That's what we do. That's all we do. [00:10:34] And so it's it's a, it's an interesting model where it's it's I didn't realize it was a burden. In the industry. I think the grocers, particularly the grocers north of like 70 a hundred stores. They're the ones that are, they're just working through bloggers constantly and they are, tethered to that blogger, if it is July 4th and they've got to get the July 4th recipes out the door, I'm telling you that blogger might pop that content back to them at two o'clock and the newsletter hits out at four o'clock and it's just impossible. Right? [00:10:57] But when you have access to us, you have access to all of our recipe content. You can do a 365 day omni-channel contact calendar and deploy it all out there. So it's just, it's just an interesting convenience that there's a lot of benefits we didn't see, we came in to solve a problem for the shopper. [00:11:14] You know, and it's in the, I truly, I told everyone from day one, like the rest will come. Yeah. Trust. Yeah. Right, right. We'll never charge that shopper. We will always be free. Period. I can't tell you how many times I've been challenged on this.[00:11:26] Ricardo Belmar: Really? [00:11:26] Katie Hotze: Oh, I am the mom. I'm 43.. I've had a 25 year career already almost. And , it's really important that it stays free. You don't put up paywalls. It's really important that you know what is most important to your shopper. our shopper's between 25 and 50 years old and has at least one child in the home. [00:11:44] Speed is her number one. Priority. That blows people's minds and I'm like, oh no, she's looking for healthy, healthy diets. Yes, she is. But that is about rank three or four on the list. Speed is number one. And so you have to figure out what's most important. You have to answer to that. And so, and I think that's where user feedback comes in and just Just just the essence of continuing to evolve through the feedback from our super-users is really, I think how we have gotten to where we are today. And I do think that it's different than grocers who are trying to build in house. And there's a lot behind the curtain. [00:12:15] Ricardo Belmar: Right. And you've seen from what I read in one article about one of your customers it seems that you actually know from the data. You know when that customer is coming back and you can compare versus someone that's not using the recipe tools. How do they, how do their basket size compare? What's their shopping frequency and you can see the difference. [00:12:35] Katie Hotze: We follow everything. Yep. And it's quite simple to follow. But yeah, we, we, isolate a retailer. [00:12:40] Segment the data. Make sure you're looking at just accurate local data, right. And they've either accessed our platform or they haven't and you just map those two fields together. That gives you the chance to realize that our shoppers, when they play with our recipes they returned to the grocery site four times more often than a shopper who does not. [00:12:59] Ricardo Belmar: Wow! Four times more often. [00:13:00] Katie Hotze: They've never visited our platform before. Yep. They our, our shoppers have a four X increase. Compared to them. Yeah. And I mean, think about like today I have six grocery stores I can drive to in any given moment. [00:13:12] Ricardo Belmar: Right. [00:13:12] Katie Hotze: Loyalty is everything Especially in post pandemic world. You mentioned online ordering. I just get a chill down my spine if I have to walk in the grocery store. [00:13:21] Ricardo Belmar: I do too [00:13:23] Katie Hotze: such a brat. [00:13:25] I mean it's, it's. It's really been disturbing lately. I literally pull up in front of the grocery store and go, no, no, no, no, no. I'm going to go home and do this on my sofa. [00:13:32] Ricardo Belmar: Right? [00:13:32] Katie Hotze: And so, and you know, online ordering in the United States year over year in July, increased 17. Percent. [00:13:41] Ricardo Belmar: Yeah. [00:13:42] Katie Hotze: I, a year ago, I sat at the table. [00:13:45] I mean, I've been trying to close deals this whole time. And I sat at the table with retailers and I would have someone look across the table at me and say, Online, grocery shopping is going to contract. A lot of these, But the shopper's going right back in the store. Katie they're going right back in the store. [00:13:58] And when you challenge that, it's like, you know, there, there were people smart enough to sign on with us and light it up. And there are people that have waited and we've closed some of those contracts now that, you know, a year ago, they, they, their theory was bust. You know, I mean, online grocery shopping is exploded. [00:14:13] Ricardo Belmar: Right. Yeah, I agree.. [00:14:14] Katie Hotze: People don't want to go to the store anymore. I don't have 45 minutes to go walk the store. [00:14:17] Ricardo Belmar: Yeah,[00:14:17] Katie Hotze: you know. [00:14:17] Ricardo Belmar: And I think for a lot of people, it's not that you may never go back in. It's just that the frequency of what you're going to do that is going to be so much lower than before, because you want to take advantage of the convenience factor, but you still want to get the same outcome. [00:14:29] And I think that's, what's fascinating with what you're doing is you're able to deliver something more than what the customer could get before with that online experience, without having to go into the store. [00:14:37] Katie Hotze: Yes, because you used the word discovery earlier and that's what I always associate that word with Costco, just, you know, [00:14:42] Ricardo Belmar: Yeah, [00:14:43] Katie Hotze: that's the essence of what they want you to do is go in there and find something new. And the cool thing about recipes is that it's a bundle, but it's also an impulse buy, right? So when you hit that button and explode to cart, There, there is a computation taking place and the statistical likelihood that you're going to accept that and check out it's very, very high. And so what, what just landed in your cart? [00:15:05] Some shoppers care, some shoppers don't. [00:15:07] Ricardo Belmar: Right [00:15:07] Katie Hotze: listen, if you, if you fit into our target persona, you do not care what brand those diced tomatoes are. Just put them in the cart. That's why we fill primarily with private label. It's very important as part of our algorithm [00:15:16] Ricardo Belmar: which has a margin impact for the grocer [00:15:18] Katie Hotze: Yes, but it also keeps the recipes nice and inexpensive for the shopper. [00:15:22] Again, we're always shopper first. Everything that we do, we have to reverse. It's guys go behind the curtain figure out how it's going to work. You know, from a revenue standpoint, but it is imperative that the shopper wins and low price wins every time getting. Getting the acceptance of the recipes as they moved to cart. [00:15:39] Ricardo Belmar: Well, this, this is really been fantastic. And just fascinating talking with you, Katie. I know we're going to be seeing and hearing a lot more about Grocery Shopii. W with the kind of trends that I expect to see here this week at grocery shop. For a listeners, if they want to get in touch with you, learn more about Grocery Shopii, what's the best way for them to reach out to you. [00:15:56] Katie Hotze: Sure me personally, my LinkedIn is always open. I check my DMS every day, So Katie H hosts. On LinkedIn. For the company, groceryshopii.com it's grocery shop ii.com. We have a contacts page, when you fill out that contact form. It tends depending on what your category is, comes straight to me. And so we love hearing from people we love being able to follow up whether it's clients, partnerships, etc. [00:16:20] Ricardo Belmar: Perfect. [00:16:21] Well, thanks again for joining me, Katie. It's been a real pleasure. [00:16:24] Katie Hotze: Thank you. I appreciate this I enjoyed this[00:16:26][00:16:26] Stewart Samuel Interview[00:16:26] Ricardo Belmar: Welcome to the retail razor show special edition episode at grocery shop 2022. I'm here at the show in Las Vegas, continuing our series of amazing retail transformers. To talk all things, grocery and consumer goods. And today I'm here with Stuart Samuel global insight leader for IGD. Stewart, we've known each other for a while now. And we seem to often run into each other at these conferences all the time. [00:16:59] So I'm just thrilled to have you on the show today [00:17:00] Stewart Samuel: Yeah, Hi Ricardo, it's great to be here and I'm real excited to share some thoughts with you today. [00:17:05] Ricardo Belmar: Well, let's start by having you give us some about your background and what you do at IGD. [00:17:09] Stewart Samuel: Yeah, so I've been at IGD quite a long time actually, last 17 years. probably the, last 12, 13 years. Tracking develops in the U S market, and more recently. Leading our global insights. Teams are looking at trends innovations. What does the future of commerce look like? What does the store of the future look like, over the next three to five years and then extending that work up maybe over the next five to 10 years as well. [00:17:31] Ricardo Belmar: so you are really in a pretty unique position, I'd say in your role to see firsthand, what the impact is of all the latest trends and across grocery, CPG. W what have you seen? We're about half way through this week's grocery shop. What are you seeing so far? What what are you most excited about? What are you hearing?[00:17:50] Stewart Samuel: Yeah, It's been interesting over the last sort of day and a half the amount of times that retail media has been discussed Definitely. I see you sort of nodding away though. It's been a hot topic and. I think I was in the session with seven 11, earlier this morning. [00:18:03] They talked with their new platform. That's coming out, I love with the fact that they're calling it Gulp Which is kind of. [00:18:07] Ricardo Belmar: That's great. That's great![00:18:09][00:18:09] Stewart Samuel: It's definitely a hot topic and it's one we've been watching. A little bit as well and, ah, I think it's going to be interesting You know, we work with the retailers and manufacturers and. When you're seeing so many of these sort of retail platforms being launched, I think what's going to be interesting from a manufacturer point of view is how do you prioritize? How do you invest. [00:18:29] How do you benchmark these different platforms because suddenly, you know, there's probably, you know, 15 to 20 of these up and running in the us right now. How delicate resources. [00:18:37] Ricardo Belmar: Right, right. [00:18:39] Stewart Samuel: Where to focus in on, so, yeah, that's definitely been up in a hot topic. That I've had a lot of both personalization that the P word has come back![00:18:45] Ricardo Belmar: Of course it's back. Yeah [00:18:46] Stewart Samuel: it had disappeared for a while. Right. And you know, as I think, you know, it's, it's kind of linked a little bit to retail media. Do you have the ability to really deliver that personalization at scale? Within the digital environment. I don't think, I think we're a long way away from maybe get the true personalization, but it's more about contextual and relevant experiences [00:19:05] online. Omnichannel. It's still growing strong and I think sort of what we've seen over the last couple of years is coming to life at this conference that most retailers now accept that Omni channel is the best way forward, it's where the most profitable customers. Kind of set for the retailers saw yeah. A lot of focus [00:19:22] Those three areas. In particular. [00:19:23] Ricardo Belmar: Yeah. Lots to cover there. I'm going to go back to the first one on retail media only because we've talked about retail media quite a bit on our show. It was one of our big, big bets or big predictions for the year that it was just going to be one of the great hot topics. And I think one of the things that struck me here at grocery shop. As you know, as soon as you come in, if you judge just by all of the branded advertising, you see all over the hall, you would think that everything about the show is retailers who want to sell retail media to brands just from all the signage that I see everywhere. [00:19:52] Stewart Samuel: Yeah. And there's definitely a strong presence, you know,. [00:19:54] I think that the leaders. Walmart, Amazon, eBay, their in fourth,. They have some great standards. They have a strong presence and a really sort of pushing their, you know, digital platforms. What I think it was also interesting from those organizations just kind of maybe a little off topic, little bit. Actually here to sell their tech. As well I've seen it, in the Walmart Commerce Lounge and its stand. You know, Amazon has just walk out group here as well. So these retailers are really sort of expanding their reach in that sort of digital and technical world into other retail organizations as well. Yeah, but coming back to regional media, yeah. It's going to be you know, for all the retailers, they're seeing it as a, as an answer to the e-commerce profitability. I mean how can we make , money from a, from all this delivery and pick up activity we're doing in our stores, and y ou know, I think suddenly the light bulb was going off with a lot of companies to say, Hey, We know this is a really high margin product here that we can make a lot of money out of. And it can sort of offset some of those additional costs. Actually it can also help ecommerce business as well, because you can drive them scalable volume. [00:20:52] Ricardo Belmar: Right. [00:20:52] Stewart Samuel: through their channel for the retailers, but yeah, it's definitely a interesting topic.[00:20:57] Ricardo Belmar: And it really seems to me to be a natural fit for grocery. [00:21:01] Stewart Samuel: Yeah, I think so. Just because the number of touch points that, you know, people have every day. So, you know, people are typically, you know, interacting with food 20 to 25 times a week. [00:21:10] And we know that people aren't just ordering once a week anymore for grocery deliveries. And even when they are doing a one, one last grocery delivery, they're actually building an order three or four times at different points during the week on their devices. So. There's eyeballs online so many times that I think for the CPG partners, it's just a great opportunity to get their brands. In front of consumers and, I guess [00:21:30] what's made a true test is, how relevant those ads can be, but to your point, for grocery retail specifically. You know, those with the loyalty programs that the leaders have a closed loop, the measurement right. And really sort of, show the ROI to the advertisers is such a strength, but maybe it doesn't exist in other channels yet as well. [00:21:48] Ricardo Belmar: and do you see. With the grocers particular retail media networks. It seems to me there's a better opportunity perhaps than in other retail segments to have that closed loop data capability either because of the loyalty programs. Or just different ways that grocers have to collect data about their customers over the lifetime, because they have such a regular recurring relationship with the customers or maybe other retail segments, it's much more sporadic in their interaction with customers. It seems like the, the opportunity to deliver on that ROI to your point, back to the brand should be better in a, in a grocery retail media network. [00:22:22] Stewart Samuel: Yeah, I think that in terms of vertical grocery is probably better positioned than others yeah, just The frequency of interaction. Just the amount of data that the readers already have on their consumers and then the ability to. Align that with the, ads their serving up so you know, you can sort of show an ad to the consumer. [00:22:37] And provide that consumer is locked in on the system you know, the changes and cookies and things, part of a loyalty program They can then say to the advertiser, Hey, we showed this person this ad and this is what that person then went on to do, either in store or online. That's really powerful. And particularly with the limitations that's going to come with I think that we, that even means recession. In a better position and yeah, they can really make the case that, you know, Advertiser that's better than going to a third party platform. [00:23:04] Ricardo Belmar: Have you seen in, in the discussions here this week on retail media? Connecting the dots, so to speak between the focus on the e-commerce side of the business, but also bringing that retail media network in store. [00:23:15] Stewart Samuel: Not yet. But it's definitely something that we've seen happen in store. So. Amazon's a bit of an example with their Amazon Fresh stores and so in those stores. There's a lot of digital screens. Up in those stores and also so for other retailers like Walmart who might bring TV sort of channels in the stores. For a long time, there's a lot more they can do in store. As well, it doesn't have to be just digital stuff in store. It can be something as as like floor stickers, [00:23:36] Ricardo Belmar: right yeah [00:23:37] Stewart Samuel: could have bigger events. In-store as well. I think over time. I think that will nuance and change and right now the big focus is on selling of those digital But I think there'll be an opportunity to expand that off into the physical store as well [00:23:49] Ricardo Belmar: Yeah, I think it just, it just makes sense. Do you see a tie in with things like electronic shelf labels? [00:23:55] Stewart Samuel: Yeah, you. Kroger's tried that before. They have this stuff where depending, how far away you were from the shelf, right. That the ad would change. The big picture message from far away and the closer you got to the shelf [00:24:06] Ricardo Belmar: More narrow, more specific. [00:24:07] Stewart Samuel: And give you a more contextual message. So I think there is opportunity that there is a, I think a. Yeah, significant costs with that type of setup of as well. [00:24:17] Across the whole store. We have seen some some tests with. With a promotional ends being digitized only in certain categories, having digital boards above, Asda. in the UK has done some of that. So yeah, I think all the time, but until, Digitizing the whole sort of store on shelf strips. [00:24:34] it's just a cost internally [00:24:36] Ricardo Belmar: yeah, that, that can kind of make sense. I think on the cost implication. Especially, if you think about it, we're talking about large physical spaces, a lot, a lot of ground to cover with that. But I think maybe at the same time, this kind of goes to your second trend about the personalization is back. Right. And we're talking more again about how to personalize. I heard at least one, maybe two different brands talk about earlier today. Just how personalization is just table stakes. You have to be doing this now. And it made me think and, I think we've heard that before, too in, in past events like this, but there, there seems to be a different kind of context to it. And maybe it's because of the retail media networks where you want, you obviously want to leverage that personalization, but maybe there's something else happening. [00:25:15] I think that's causing this to be more important than we used to talk about it. [00:25:19] Stewart Samuel: Yeah, I'd agree. It's kind of a sort of you know, pre pandemic has been talked about quite a bit and then the pndemic came, and it was like, Well, let's just sell everything [00:25:26] Ricardo Belmar: I've got other priorities. [00:25:28] Stewart Samuel: kind of sort of just drop off the radar, so I agree. retail media is one aspect, which is enabling more contextual ads to be served up. This is a form of personalization. I think the other thing as well is changing intentions to go in with consumers on mobile devices. As well, I think. Sort of it's much easier to deliver that personalized experience to a mobile device. We also assume this has been more and more time on those mobile devices. [00:25:52] Ricardo Belmar: Yeah, I agree that that makes sense. So, and again, that sort of ties into the third trend that you highlighted, which, you know, for most of us would say, well, it's not a new trend, but it's kind of back again in this space and that's be more omni-channel. [00:26:04] Stewart Samuel: Yeah, it's definitely, not a new trend, right [00:26:07] yeah, it seems to be that Just the, you know, all those other elements coming together, retail media, personalization. [00:26:13] I think Retail is also, you know, the, the cost challenge we've had with e-commerce. The work they put in over the last few years to add more capacity. We've seen a bit of leveling off of growth. In e-commerce this year. All those factors coming together, that leaders are now really sort of. Refining and fine tuning really [00:26:31] For online orders. And returns. I was at a new target store in New York last week. And they have a whole pack of checkups. And registered for selling stuff. And then the whole of You know, and that's just for collecting online orders. So, retailers are thinking about their spaces. I think sort of a pre pandemic and during the pandemic there wasn't like a ton of thought into sort of how much space is needed for this stuff. How are we going to set up? Set up the customer service aspect. There's more capacity in the market. There's more competition. The retailers are really sort of wanting in that service elements so you know, when a customer comes to the store. How quickly can we say to that customer, by having that sort of stage and space set up, be close the store entrance, having a team with them. I think that's where retailers are now focusing on being omni-channel [00:27:14] the systems are set up, the processes are set up right. the tech is there, the infrastructure is there.[00:27:19] Ricardo Belmar: That makes sense. , finding the right ways to optimize, to start making all of these things more profitable And more consistent, I would say probably for that customer experience. [00:27:27] Stewart Samuel: Yeah, I agree. And I think a lot of retailers have scaled up a lot during the pandemic. And whilst, you know, maybe to both slow this year, The penetration for most retailers is significantly above where it was pre pandemic. So that's a big part of that business. It's a big potential, you know, challenging. [00:27:40] For the business that we needed to get it right and fine tuning. Looking at different form of models. As it gets to scale, do we need a dark store or do we [00:27:47] microfulfillment doing it, something away from the store so all the things that sort of. Well, I see it being looked at in a lot of detail. , [00:27:54] Ricardo Belmar: one of the things that I guess strikes me with that is. Maybe I'd describe it as. I'll put it. I know I heard this in a couple of sessions today where there's the ongoing debate of, you know, which of these You know, trends during pandemic are lasting. Today and beyond, you know, we saw that the large increases in online and e-commerce for grocery and then there's been sort of a leveling off, and I've heard a couple of different viewpoints in, in sessions today on people expressing their thoughts as to what's that level going to now level off and stay at that rate. Or are we just going to see a slow down in the increasing. Rate year over year of this, but it's still always going to be a significant enough proportion to the channel mix that, you know, we need to find ways to, to be better at Omni channel. [00:28:36] Stewart Samuel: Yeah, definitely. The data we have at IGD shows that incremental growth. To come. Definitely growth is slowing this year. Probably for a lot of companies, it will be pretty flat. This year compared to last year. [00:28:47] But going forward. I've seen since, you know, good, healthy growth, including here. In the us and a again, A lot of us here have tried e-comm for the first time during the pandemic. [00:28:56] Ricardo Belmar: Right. [00:28:56] Stewart Samuel: A lot of us have converted. To being regular customers. There's also more capacity coming on stream. So more opportunities. [00:29:01] For, you know, Shoppers to order I'm also I was just in the door dash session seeing sort of there's more in a more missions being served. So going more for the convenience.[00:29:11] Ricardo Belmar: mm-hmm, right. [00:29:11] Stewart Samuel: Which, are actually enabling large grocers. To do that. So people like Albertsons in us, Loblaw in Canada. We don't have convenience format stores. But now through that partnership with Dash mart, it's actually served that[00:29:22] Ricardo Belmar: that convenience customer. [00:29:24] Stewart Samuel: Yeah. That's bringing up a different type of offer. Yeah. Some of the stuff we're seeing on experimentation around live streaming. That social commerce, TV commerce, right. This kind of idea of, yeah, always on shopping, right. Yeah. lots of new pilots and tests being announced this week [00:29:39] And we'll just underpin that growth. [00:29:42] Ricardo Belmar: yeah, what do you see happening from your perspective on grocery with livestreaming. I mean you know Walmart made a big announcement this week with firework. Right. And, and teaming up on live streaming. And I find that's an interesting topic. I generally, for retail, I'm a big proponent of live streaming taking off, maybe not in the same way that it did in China and throughout Asia, a little differently here. [00:30:02] But I'm curious what you think that the, the angle is in the grocery segment for live streaming. [00:30:07] Stewart Samuel: Yeah. I'm a big fan actually of Fila. I think they're doing some great stuff from the, some of the pilots with Albertson's and the announcement with Walmart. I think there's a huge opportunity to food retailers to keep people in their own ecosystems, if you like. So rather than going to maybe Tik TOK for a recipe inspiration. Actually can we, can we have that kind of content on our platform, actually, can we set it up in a way that is easily generated content. Right. [00:30:32] Ricardo Belmar: Right. Okay. Yeah. [00:30:34] Stewart Samuel: You know that CPG coming through just, you know,. Some branded content. I think that what I expect to see is that more of an user generated content sitting on retailer's site. [00:30:43] Yeah. I'm with you. I think livestreaming is an opportunity in this market. I think it's a slow burn though. I think it will be different to what happened how it evolved in Asia but I think that there is no to that just because I think the appetite for that kind of. [00:30:59] You know, real time video based content is huge. And it's growing with us in your consumers. So I think over time, there's just an expectation that they can sort of tap into that type of content, and actually experience that on the retailer's platform [00:31:12] Ricardo Belmar: Yeah. Then kind of keep, owning that relationship versus giving up that relationship to a social media platform. [00:31:16] Stewart Samuel: Exactly. Yeah. But it is interesting. They, they are making their products available through those different platforms. As well as us. It's kind of like covering all bases. [00:31:25] Ricardo Belmar: I guess it sort of plays into their whole omni-channel plan, right. Is to be everywhere in a sense. [00:31:31] I know there was a session earlier I was in the president of Campbell snacks, gave example of a campaign they did on Tik TOK that generated 10 billion views. On just [00:31:40] Stewart Samuel: they were like three days, [00:31:41] Ricardo Belmar: right. Over three days. And just how many goldfish can you hold in your hand? Yeah, it was amazing [00:31:46] Stewart Samuel: Yeah, it was amazing, but yeah, we know that a particularly on tiktok. There is opportunities to go viral. [00:31:53] Typically, I think when their. Imaginative when their, around some of those. Yeah. I wouldn't say nostalgia brands, but those well-known brands and Cielo the Oreo campaigns right [00:32:04] I think so. I think it's been really interesting actually to see a lot of traditional brands. Tap into those new mediums. Quite a big week for some of you they expected, maybe it would be some of the newer challenges, startup grounds that would be sort of occupying that space for that. We've seen it from people like Kraft-Heinz right from Mondelez. [00:32:21] Ricardo Belmar: All the traditional brands, [00:32:22] Stewart Samuel: all the traditional brands [00:32:24] they'll look the job in that space. [00:32:25] Ricardo Belmar: Yeah. Yeah, definitely. Definitely. So it's the last thing. I want to ask you, , is there anything that strikes you. Is interesting. That's not being talked about so far this week. [00:32:35] Stewart Samuel: Yeah. Tell me what I haven't heard a lot about is two things. We, we're still very much focused on his health and sustainability. [00:32:40] It's interesting because when I was. Before sustainability was the biggest shield and it was on the agenda. Quite a bit. You know, there's a big sort discussion point right now, whether, does the cost of living crisis sort of , pull back on some of the stability, focus that a lot of shoppers have or do they continue to sort of pursue it and support all those things. So I haven't seen a lot In this event. Certainly sort of it's one we're watching to see just, what happens with a lot of those efforts? Cause let's super interesting right now, is that a lot of the milestones, The shorter term. Focused on 2025. [00:33:12] And 2030. So 20 25 is like less than. So less than a thousand days, right? So. There's a lot of packaging initiatives, a lot of proof points retailers have made. that and we know most retailers tell us net-zero over 24. Yeah, a little bit longer up actually between 2025 and 2030. That's cool of deliverables. If you begin to release those ESG reports. [00:33:32] I think we will see more coming through and it will seem like activity. In that space, just haven't heard a lot of it. If you had today and then then health is another one. Sort of. We know. Thinking longer term shift. In the industry. But again, it's not been much on the agenda here [00:33:46] Ricardo Belmar: Right. Yeah, no, I agree up. [00:33:47] I've been kind of surprised that we don't see more agenda items on, on those topics here this week Well, Stuart, this has been a fantastic discussion. I'm so glad you could take the time to join me today. If listeners want to get in touch with you. Follow your work at IGD. Learn more about you know, the great data insights you guys have. What's the best way for them to reach out to you [00:34:08] Stewart Samuel: With me on LinkedIn. Yeah, you'll probably see some store photos now and again. Again, almost every day. Either on LinkedIn or my email just samuel@igd.com and yeah have a talk about the work we do at IGD.[00:34:19] Ricardo Belmar: All right. Great. Well, thanks again Stewart for joining me today. [00:34:22] Stewart Samuel: Yeah, thanks Ricardo! [00:34:23] Show Close[00:34:23] Casey Golden: We hope you enjoyed our show and we can't ask you enough to please give us a five star rating and review on apple podcast to help us grow and bring you more great episodes. If you don't wanna miss a minute of what's next, be sure to smash that subscribe button in your favorite podcast player. And don't forget to check out our show notes for handy links and more deets. I'm your host, Casey Golden. [00:34:57] Ricardo Belmar: And if you'd like to learn more about the two of us, follow us on Twitter at Casey c golden and Ricardo underscore Belmar, or find us on LinkedIn. Be sure to follow the show on LinkedIn and Twitter at retail razor. Plus our YouTube channel for videos of each episode and bonus content. I'm your host, Ricardo Belmar.[00:35:14] Casey Golden: Thanks for joining us.[00:35:15] Ricardo Belmar: And remember, there's never been a better time to be in retail. If you cut through the clutter until next time, this is the retail razor show. 

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits A lot of times, we're all struggling with the same types of things – feeling confident, showing up for ourselves, being held accountable, etc. Right now, a lot of people are asking me: “how do I speed things up?” and “I know what I need to do, but I'm just not doing it, but I don't know why…” So today I'm going to give you some tips on how to increase your performance, gain accountability, and move the needle closer to the version of yourself that I know you can become and that you are truly worthy of being. In this episode, I will cover: My 100-day challenge progress (0:13) The 2 most important questions being asked right now (2:03) Pearson's Law (3:29) The Accountability Club (10:37) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Ready for accountability? Sign up here: https://www.coachingwithbrie.com/accountability-membership Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

What do you think of when you hear the word "salesman?" Oftentimes we think of sales being sleazy, pushy and even a little aggressive. But sales do NOT have to feel like any of those. And you don't have to be afraid of sales and selling. Listen in so you can learn how to fit the needs of your desired customer and serve them best so you BOTH win! Interested in joining the sales workshop? Fill out this form and I'll reach out to you: https://forms.gle/sb5adRrP9dPBs29b7 Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits I want to know: what's one activity you could commit to doing every single day, for 100 days, in order to quantum leap into the person you're craving to become? If you could collapse time and get into the most authentic alignment you've ever been in, would you do whatever it takes to reach it? Then join me as I help you break away from your excuses and lean into the opportunities that lie ahead with an exciting new challenge starting September 10th! If you're ready to be the person you are in your visions and explode yourself into the version of yourself you're dying to finally become – then listen up and come join me through the next 100 days! In this episode, I will cover: Filtering what you consume (1:42) Following people that keep you in a high energy state (2:42) Alignment and quantum leaping (3:30) What can you do to explode yourself in 100 days? (6:35) My 100 days of growth (7:10) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Do you find yourself on the brink of burnout and struggling to balance out life, your career, fun, and all the things? Well, I'll let you in on a secret – it's really hard for most of us to “find” the time so we have to commit to MAKING the time for ourselves, each and every week. But by implementing this one small, weekly task you can stop letting your week run you and start making yourself and your time a priority. In this episode, I will cover: How do we balance everything? (1:06) Why you need to set meetings FOR you with yourself (2:54) 3 questions to ask yourself (6:17) “How did last week go?” (6:50) “What do I need right now?” (7:52) “What do I want to continue this week?” (9:38) How to reduce work stress and burnout (11:17) “Where do I need to work on my relationships?” (12:17) “Where can I go somewhere that's new?” (14:00) Why you need to celebrate (15:45) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits In this episode, we continue our conversation about money mindset. I'll be sharing 4 steps in order to change your money mindset and to start attracting the life you desire. Replace your old, limiting beliefs in order to attract money and become a "money magnet!" In this episode, I will cover: Rewiring your money mindset (0:31) Identifying your limiting beliefs (2:03) Being aware of your thoughts (3:07) Challenging your beliefs (6:19) Replacing old truths (9:03) Repetition (11:28) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Money is one of those things we're taught to never talk about. But in this episode, we're confronting your attitude and mindset around money so that you can start attracting and stop repelling the life and relationship you want with money. Live a life of abundance! In this episode, I will cover: What is your current relationship with money? (1:22) How to be a money magnet? (1:57) What triggers you right now regarding money (2:42) How much do you ACTUALLY want to make? (6:12) Money is energy (7:32) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Are you taking life too seriously? What if we began to look at life like a game, where we didn't have to be serious all the time? What if you could look at things like a child? What if we could bring more fun into our lives? Today we are going to open your mind to bringing on the fun and joy! In this episode, I will cover: Taking money too seriously (1:16) Can we make a game out of everything? (2:55) 3 places in your life that you can treat as a game (6:27) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Maybe you've heard the term "mindset" thrown around in the personal development space, but what exactly does that mean and how can you use it to improve your life? Should you care about improving your mindset? Where do you even begin? What lens are you viewing the world through? That's what we are here to find out. In this episode, I will cover: What is mindset? (1:05) Why mindset is important in business (4:09) What lens are you viewing the world through? (5:58) How to change your mindset (7:09) What do you want your mindset to be? (8:18) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to the new "healYOUnaturally Wellness Podcast: My guest today is Brendan Vermeire. A well seasoned Mental and Metabolic Health Scientist & Researcher, Functional Medicine Educator, Writer, and Speaker. He is a Board-Certified Holistic Health Practitioner, Master Nutrition Coach, Master Personal Trainer, USAW Sports Performance Coach, and Crossfit Trainer.creator of The Mental M.A.P. TM,To learn more about Brendan, please visit:www.metabolicsolutionsllc.comFacebook: https://www.facebook.com/metabolicsolutionsllc/Instagram: @the_holistic_savage https://www.instagram.com/the_holistic_savage/Linked In: https://www.linkedin.com/in/brendan-vermeire-23754693/

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits What would you do if you had more time? I often hear people say: "I wish I could multiply myself” “I wish I had more time” “I just don't have enough time to do it all" Sound familiar? Our to-do lists typically don't get smaller. They get larger as we grow and learn. So what do we do? How do we handle all of this and raise our capacity to be able to fit more in? Let's drop in! In this episode, I will cover: What to do to get more time (1:31) What makes morning routines successful (3:12) How to start a morning routine (5:58) What is S.A.V.E.R.S.? (6:10) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Do you want to shift your mindset, heal your past traumas and grow into the person you know you could be? There's one thing that you can do that can kick start that journey. Learn to intentionally incorporate this 1 tool we can begin to track our own growth and mindset in personal development. If you do this right, you'll be able to understand yourself more, raise your confidence and track your progress. So how can you begin to use this tool to propel yourself forward? Tune in to find out. In this episode, I will cover: The #1 tool to kickstart your growth, healing, and progress (1:11) How our brains default to the negative (2:42) How to do it correctly (3:22) Answering “Where do you want to be in 5 years?” (5:23) What you will get out of this tool (6:53) What I want you to do today (8:59) What you need to ask yourself (9:46) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Do you struggle to admit when you're wrong? I'm here to tell you that it's okay to change your mind about something. Think about where you can create more space in your life and begin to bury your pride. Sometimes we fight variety and change, but by being flexible and open to change and learning new things life gets exciting again! In this episode, I will cover: How social media changed my mind (0:56) How what we focus on matters and expands (3:11) Changing my mindset about coaching and social media (4:05) What I learned about admitting I'm wrong (5:50) 4 things you can gain when you admit you're wrong (7:33) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits Are you experiencing some resistance in your business? Are you not gaining any momentum? Try this simple 5-minute trick so you can switch from procrastination to taking massive action. In this episode, I will cover: Why I love and respect the art and psychology of sales (1:20) How learning about the science of the brain can help change ourselves (3:49) The 5-minute trick to overcome resistance in your business (5:39) How the brain does not like to switch tasks (10:26) How momentum comes from action first, the mind follows (11:22) Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook: https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to The Becoming Better Together in Mindset and Business with Brie Willits We are here to reach that next level in life, business and mindset where we can master our true selves. By raising the value in ourselves we can become more and help more people around us. If you're feeling like you need something different and are ready to be around a community going after their big audacious dreams together - this is where you're meant to be. Together, we can change what's going on around us for the better. Connect with Brie On Facebook: https://m.facebook.com/coachingwithbrie/ On Pinterest: https://www.pinterest.ph/briewillits/ On Instagram: https://www.instagram.com/briewillits/ Join the (free) Becoming Better Together community on Facebook:https://www.facebook.com/groups/becomingbettertogether For questions, email coachingwithbrie@gmail.com --- Send in a voice message: https://anchor.fm/brie-willits/message

Welcome to the 110th episode of Hot Topics! Gabrielle Crichlow talks to guest Jewell Nicole about her life as a gamer and the transformation of video games. (Original air date: June 26, 2022)You can find Jewell Nicole: On the web: https://www.jewellzpages.comOn Instagram: https://www.instagram.com/thejewellnicole/On her Facebook Page: https://www.facebook.com/thejewellnicole/On her Facebook Profile: https://www.facebook.com/jewellznicole/In her Facebook Group: https://www.facebook.com/groups/bookabilitypartnersclub/On Pinterest: https://www.pinterest.ca/books_blogs_business/On Linkedin: https://www.linkedin.com/in/jewell-nicole/On Twitter: https://twitter.com/jewellznicoleOn YouTube: https://www.youtube.com/channel/UCJUKXKse9MhRDFh_ztcoGQQOn TikTok: https://www.tiktok.com/@jewell_nicoleOn Goodreads - https://www.goodreads.com/jewellnicoleWatch this episode on YouTube: https://youtu.be/tndZE7cTxnU***************************************************************************************Follow A Step Ahead Tutoring Services:Facebook: https://www.facebook.com/AStepAheadTutoringServicesInstagram: https://www.instagram.com/astepaheadtutoringservicesTwitter: https://twitter.com/TutorASATSYouTube: https://www.youtube.com/channel/UC_f96O9Z7qtuWlotc_fub4Q Eventbrite: https://astepaheadtutoringservices.eventbrite.com Visit us on the web: https://www.astepaheadtutoringservices.com Sign up for our email list: https://squareup.com/outreach/a41DaE/subscribe Sign up for our texting list: https://eztxt.s3.amazonaws.com/534571/widgets/61fc686d8d6665.90336120.html Support us:Cash App: https://cash.app/$ASATS2013PayPal: https://paypal.me/ASATS2013Venmo: https://venmo.com/u/ASATS2013Zelle: success@astepaheadtutoringservices.com

Graphic design from brand naming and logo creation to translating the story of your business through social assets, websites and other marketing channels; Wandering Design Studio with Kim Leiper transcends the journey right into your blessed earholes. With a vault of "been there, done that" learnings and a to-do list of future growth opportunities, Kim imparts knowledge that's valuable for any creative, particularly graphic designers. You'll take away a whole lot from this episode and hopefully feel invigorated and inspired to tackle your own path - and then talk to us about it! You can find Kim and her creative musings at https://www.wanderingdesignstudio.com/ and: - On Instagram https://www.instagram.com/wandering_design_studio/ - On Facebook https://www.facebook.com/wanderingdesignstudio - On Pinterest https://www.pinterest.com.au/wandering_design_studio/_saved/ --- Send in a voice message: https://anchor.fm/perth-business-podcast/message

On Pinterest this week, Michaela found an interesting Easter creation of pancakes in the shape of a bunny's butt. Foz in the Morning Show Starring Michaela If you want to see us in action, follow us on social media. Facebook: https://www.facebook.com/z1075 Instagram: https://www.instagram.com/z107.5/ Twitter: https://twitter.com/Z1075 TikTok: https://www.tiktok.com/@z107.5

*Trigger warning* - childhood trauma and abuse content.Childhood trauma is at the center of continued cycles of intergenerational pain. In this episode, author, childhood trauma survivor, and healing facilitator, Nate Postlethwait shares how we can start to look into our past to heal what's still hurting in the present and ways in which healers can increase their accountability in helping survivors of trauma.ABOUT NATE POSTLETHWAIT A few years ago Nate Postlethwait walked away from a highly successful career in real estate to give himself a reset and find more understanding in his life. He sold his home and everything with it and traveled throughout the world for several months. During his travels, he began publicly sharing his journey of healing from childhood trauma and the battles with his mental health. Quickly, a community began to form. Other survivors began sharing their stories in the comments section. That community has grown to over 175k and continues to have thousands of new friends join weekly. Nate has lead sold out webinars on inner child work and most recently, written a four week course on this work and offers multiple weekly q & a's that help share stories from within this survivor community. He identifies as a loud introvert, but also incredibly tender hearted to those who are hurting and need help. His life mission is to help those who need trauma informed therapy, find it in a way that is accessible and affordable. He's an avid traveler, but proudly calls Denver, CO home. You can follow Nate's work:IG: @nate_postlethwaitFacebook: Nate PostlethwaitTwitter: @nate_postlethwt Website: https://natewrites.com/healing-the-younger-you/KEEP UP WITH DR. MARIEL - On Instagram: @dr.marielbuque- On TikTok: @dr.marielbuque- On Pinterest: @drmariel- Via her website: www.DrMarielBuque.comBonuses:                                                                         ❤ Get weekly coping tips to your inbox here: https://www.drmarielbuque.com/pl/2147514232 ❤ Watch the podcast video on YouTube: https://www.youtube.com/channel/UCKa79peiy6CJf2RDI13YNeQLike this episode?Subscribe to this podcast wherever you listen. Share these healing conversations with your friends on social!

Developing healthy relationships is a large part of how we heal the wounds implanted in us by the relationships of our past. Marriage and Family Therapist and author, Elizabeth Earnshaw, takes us through the ways in which your relationships mirror your parents' relationships and ways to free yourself from those patterns.ABOUT ELIZABETH EARNSHAW Elizabeth Earnshaw is a Licensed Marriage & Family Therapist, Certified Gottman Therapist, Clinical Fellow of the AAMFT, and the author of “I Want This To Work: An Inclusive Guide to Navigating the Most Difficult Relationship Issues We Face in The Modern Age". She sees couples and trains therapists at A Better Life Therapy in Philadelphia, Pennsylvania and is a co-founder at Actually, a company focused on helping premarital couples have important conversations. She hosts a relationship advice segment on the iHeartRadio podcast, Good Risings, and creates relationship wellness content on:IG: @lizlistensTwitter: @liz_listensBook: I Want This To Work: An Inclusive Guide to Navigating the Most Difficult Relationship Issues We Face in The Modern AgeKEEP UP WITH DR. MARIEL - On Instagram: @dr.marielbuque- On TikTok: @dr.marielbuque- On Pinterest: @drmariel- Via her website: www.DrMarielBuque.comBonuses:                                                                         ❤ Get weekly coping tips to your inbox here: https://www.drmarielbuque.com/pl/2147514232 ❤ Watch the podcast video on YouTube: https://www.youtube.com/channel/UCKa79peiy6CJf2RDI13YNeQLike this episode?Subscribe to this podcast wherever you listen. Share these healing conversations with your friends on social!

Welcome to Break the Cycle with Dr. Mariel. A podcast that focuses on how we move from intergenerational trauma to intergenerational abundance. Every day I teach people from all walks of life how to break the cycle of trauma in their own lives. And I would like to extend these types of conversations onto this podcast. Join me and my fellow healers as we teach you how to break the cycle. KEEP UP WITH DR. MARIEL - On Instagram: @dr.marielbuque- On TikTok: @dr.marielbuque- On Pinterest: @drmariel- Via her website: www.DrMarielBuque.comBonuses:❤ Get weekly coping tips to your inbox here: https://www.drmarielbuque.com/pl/2147514232 ❤ Watch the podcast video on YouTube: https://www.youtube.com/channel/UCKa79peiy6CJf2RDI13YNeQ

Does anyone else love getting on Pinterest and scrolling for the latest how-to or birthday planning ideas? Did you know that you can utilize it for your business? Pinterest, I think, is one of the internet's best-kept secrets. With 450+ million active monthly users, think about the untapped audience you have access to.    Today, I'm bringing in a specialist to help you find out how to get started with Pinterest and start putting in a sustainable marketing strategy to start getting leads coming to your business. The best part? You can do this even in your sleep!    Domitille Sia-Holik is the founder of Mademoiselle Social. She is a Pinterest Strategist that helps coaches and service providers create a sustainable marketing strategy using Pinterest as their primary tool for lead generation and online visibility. You don't want to miss this episode!   "On Pinterest, you have to think that it's a cold audience. They want to know what you can bring them regarding solutions and services and answers to their questions." - Domitille Sia-Holik   Highlights include: About Domitille and her business (5:31) How Pinterest works (6:36) Want to get started on Pinterest? (8:07) A few no, no's (13:32) Repurpose reels to Pinterest - good or bad idea? (17:17) The optimal ratio between your content and promoting others (17:43) What Pinterest likes (19:17) Creating a consistent plan (20:28) Batching helps you be intentional and have stats for your pins (22:36) Three pillars of Pinterest (23:43) Trends to be aware of (26:34) Idea pins for educating, not entertaining (28:29) Final tips from Domitille (29:15)   Are you on Pinterest? Or did this conversation inspire you to grab Domitille's guide for beginners and get started? I'd love to know! Come chat with me on Instagram or join my free Facebook Community.   Have you taken the Find Your Project Management Quiz? I would love it if you share it on Instagram, tag me, or send me a DM and let me know!    Thank you for tuning into my podcast. If you enjoyed the show, please be sure to follow, share with your business besties, and leave a review. Connet with Domitille: Pinterest Instagram  Pinterest Guide for Beginners    Connect with Rebecca: Quiz  Website Instagram  Join my Facebook Community    For more on how to create the systems and structure that will finally give you the freedom in your business that you have always desired as you scale, join me in my free Facebook Group: www.rebeccakay.co/community

Katie Hess is a flower alchemist, author of Flowerevolution, and founder of LOTUSWEI, one of the world's leading floral apothecaries. With her signature elixirs featured in O, The Oprah Magazine, The New York Times and the LA Times, her flower-powered community is thriving in over 15 countries.  Topics covered in this podcast: What are floral essences? How can floral essences enhance our wellbeing? How can we start using floral essences? Katie's beautiful advice for entrepreneurs What Katie wishes more people knew about... flowers health and healing growing a business Lotus Wei Katie's #1 practical nontoxic living tip Click here to watch this conversation over Instagram Live and to access the podcast transcript. FOLLOW KATIE HESS LotusWei.com On Instagram @lotuswei On Facebook @lotuswei On Pinterest @lotuswei On Twitter @lotuswei On YouTube @lotuswei FOLLOW SOPHIA RUAN GUSHEE RuanLiving.com On Instagram @ruanliving On Facebook @ruanliving Interested in a fertility detox? Click here for more: Fertility Detox. Podcast music by Chris Robertson.  

: Episode 1881 - On this Friday show, Anna Vocino joins Vinnie to discuss feeling healthy, getting out of work mode, Monty, Amazon and Eat Happy, Too, Pinterest's crackdown, the boring truth, NSNG® starter tips, and more. Https://www.vinnietortorich.com/2021/07/feeling-healthy-cookbooks-boring-truth-episode-1881 PLEASE SUPPORT OUR SPONSORS FEELING HEALTHY Since we've been stuck indoors, many of us have avoided getting sick. We'll all hate to remember the feeling of a cold or the flu when it happens. Vinnie tends to get sick for 24 hours or so around Christmastime each year. Also, Vinnie has been feeling good recently. He's had crippling back and neck pain for some time now. But, for the past few nights, something changed and he is feeling better! You don't realize the importance of feeling healthy until you feel sick. Sugar in wine makes Vinnie and Anna both feel sick. It can also be important to take time to rest -- both with respect to exercise and other work! If you're working from home, try to separate your work life from your home life if possible. AMAZON Amazon changes things a bit too often. Weird things happen without sellers' consent. Anna has had issues selling her cookbooks. Luckily, people come through to support the show and to buy the cookbook elsewhere. BORING TRUTH The truth can be boring. It doesn't always sell the best. This is probably why some shadow-banning happens. On Pinterest, the platform is trying to prevent lying, but are preventing some truth in the process. WATCH THIS EPISODE ON YOUTUBE   FAT DOC 2 IS AVAILABLE ON iTUNES and AMAZON Please also share it with family and friends! Buy it and watch it now on iTunes to get it to the top of the charts. We need it to get big for people to see it. Here's the (BLUERAY, DVD, PRIME) (MAY NOT BE AVAILABLE YET ACROSS THE POND). And the And the https://amzn.to/3rxHuB9 [the_ad id="17480"] PLEASE DON'T FORGET TO REVIEW the film AFTER YOU WATCH!   FAT DOC 1 IS ALSO OUT Go watch it now! We need people to buy and review for it to stay at the top of iTunes pages. Available for both rental and purchase. You can also buy hardcopy or watch online at Amazon. YOU CAN NOW STREAM FOR FREE ON AMAZON PRIME IF YOU HAVE IT! RESOURCES Https://www.vinnietortorich.com Https://www.purevitaminclub.com Https://www.purevitaminclub.co.uk Https://www.purecoffeeclub.com Https://www.nsngfoods.com Https://www.bit.ly/fatdocumentary https://www.belcampo.com https://www.villacappelli.com

Have you ever felt the desire to pack up and move to a different state…even if you have a so-called "good life?" Have you felt the urge to chase your dreams and your passions outside of your comfort zone? Has fear held you back? Have you embraced the uncomfortable in your pursuit?   Lisa Romanov, one of my best friends, joins me on the first ever episode of the "Vereless N Free" podcast ("Fearless & Free"). It was such a fun conversation. She shares her passion for travel and how her desire for a change (and to hike as many mountains as possible) led her away from her family in Hawaii to build a new home for herself in Seattle, Washington. Lisa shares practical tips useful for anyone planning a move or wanting to work remotely from abroad. She pushed past being scared and admits it was one of the best things she's done. Taking this risk has helped her expand her mind, let go of her desire to be in control, and has opened the world to her.   Listen in as Lisa opens up about moving to Seattle, traveling the world, anxiety and fear, tackling finances, falling in love, and her favorite spots to dream. She took risks, chased her dreams, and is now experiencing freedom!   ----- Connect with Lisa Romanov On her Travel Blog "Cultural Foodies": www.culturalfoodies.com On Instagram: @cultural_foodies On Pinterest: https://www.pinterest.com/culturalfoodies/ ---- Links from Show Budgeting/Finance: Mister Money Mustache Mint - Budget Tracker & Planner Building Community: Meetup.com Facebook Groups: Female Digital Nomads Puerto Vallarta Digital Nomads

Anny is an amazing travel writer who wrote for We Are Travel Girls, Culture Trip, World Nomads, and more impressive titles. In this episode, we talk about how Anny started her career as a travel writer, how she worked seasonal jobs to travel and what she loves so much about Colombia.Do you want to travel longterm, but you don't want to work on a computer all day? Listen to this episode for some great job inspiration!----more----Connect with Anny:- On her website- On instagram @annysadventures- On Twitter @annysadventures- On Pinterest @annysadventures----more----Connect with Anne:- On instagram @adventurous.anne- Learn more about my business: The Podcast Babes 

Rosa has been in Vietnam for 2 whole years now! Working as a podcast manager, while exploring the country.In this episode, we talk about how she started her podcast management business and why she chose to live in Vietnam for 2 years. It's so funny how similar our stories are, Rosa and I even took the same online course to learn about podcast management (it's called 90 Day VA).----more----Connect with Rosa:- On instagram @idea.blossoms- On facebook @ideablossoms- On Pinterest @ideablossoms- On her website----more----Connect with Anne:- On instagram @adventurous.anne- Learn more about my business: The Podcast Babes

In this episode, we are joined by TWO incredible guests. They're smart, funny, incredibly handsome and two of the biggest hearted men. Yes, today we welcome our husbands to the show. We wanted to chat with Brent (Nat's husband) and Mike (Ang's husband) to hear their perspective on what it's like being married to a business owner and entrepreneur. And oh boy, did these gents deliver. It was an insightful conversation where we chat about boundaries, balancing work and family life and how being (and feeling) supported can make a big difference in success. Some of the questions we tackle are; When you first began your relationship she was already years into her business. Were you drawn to this in a partner or did you find it complicated your relationship?When she decided to take that leap of faith into her own business years ago, what was your first thought?What was one thing you realized she needed the most from you that showed your support?What’s the hardest part about being in a marriage with a business owner?But of course, this is Instagram for Business and we get their perspective on using IG for business prospecting, user habits and how they each use the platform differently. And spoiler alert - some of the biggest takeaways in this episode are Mike's insightful suggestions for building solid relationships in business and Brent's incredible insight on SEO and how to drive more traffic to your website. A big thank you to Mike and Brent for joining us. We just know you'll fall in love with them as much as we have. Have a question for us? Be sure to check us out on Instagram @thesocial.focus (pssst there's usually a freebie waiting for you!)Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Spiritual Church Abuse is beginning to become a worldwide phenomenon because this is happening so frequent to many church goers around the world. It doesn't matter what denomination a person is affiliated with...this issue is seen across the world throughout all churches and places of worship. What is it? Spiritual abuse is when a leader (or a person in a spiritual authority position) uses their spiritual position to control, manipulate or dominate another person. In this series, we will talk to some individuals who have gone through this and they will share their testimony of how they made it out. In this episode Marquetta begins to tell her story of this type of abuse, how she endured years of pain, how she got out and most of all how she found healing and restoration._______________________________________________________________________________________For more information about our organization please visit us atwww.safeharborim.comMore Shows and episodes please visit us athttps://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborimCheck out our online store if you are needing resources: https://safeharborim.com/store/ We also have free online courses. Take a Free class today: https://safeharborim.com/training-center/online-cirriculums/

Self-Love, why is it so important? How can practicing self-love benefit my life? Does it really make a difference if I have self-love practices incorporated into my week? All of these questions and more will be answered in this episode. Join our host Executive Director Marquetta Smith, as she will be answering some of the questions surrounding self-love and how it can benefit you! Be sure to subscribe to Harboring Positivity you won't want to miss this week's episode! Season 2 is just beginning!________________________________________________________________________________________For more information about our organization please visit us atwww.safeharborim.comMore Shows and episodes please visit us athttps://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborimCheck out our online store if you are needing resources: https://safeharborim.com/store/We also have free online courses. Take a Free class today: https://safeharborim.com/training-center/online-cirriculums/

We're celebrating! We have officially spent an entire year dedicated to delivering weekly episodes and cannot believe how fast the year went by!In this week’s episode, we’re sharing what we learned from our first year in podcasting; including - 1. How podcasting has made a positive impact on our business - and how it can for you too2. Four things we wish we had known when getting started 3. The main equipment and software you need to get startedand4. How we created our own style and brand on our own podcast. Podcasting is a fantastic way to increase your audience and reach. It can also help you gain new followers on social media platforms, let your audience get to know you better and is the perfect platform to promote your offerings and promotions. One of the things we love best is the opportunity to invite guest experts on to the show!Here are a few things we wish we had known before getting started:- Register ahead of the planned start date with Apple Podcast- Episode notes for recordings are key! It helps keep the episode on track and to the point- Batching is a lifesaver…. When we first got started we didn’t batch as many episode. Now our recording sessions include at least 3-4 so we can get them organized, edited and scheduled. - Keep the average episode to under 30 minutes - this is great for the listener and also great for us in terms of recordings, editing, writing show notes, etc. We also share some of our favourite equipment and software including:- A good mic- Zoom to record our episodes and interviews- A hosting platform - we use Buzzsprout and they have made it easy and seamless (plus their customer service is by far one of the best!)If you're considering starting a podcast for your business, this is the episode for you!Have a question for us? Be sure to check us out on Instagram @thesocial.focus (pssst there's usually a freebie waiting for you!)Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Toni Harman is the incredible film maker of the multi-award winning documentaries Microbirth, Doula and Freedom for birth, as well as the producer of the microbiome online courses. In this episode, we explore the science of ‘seeding and feeding’ a baby’s microbiome during pregnancy, birth and breastfeeding and the critical role of mothers’ microbes for optimal training of the infant immune system and lifelong health. Along with discussing the differences between vaginal and caesarean birth, those amazing human milk oligosaccharides (HMOs), we also get down and dirty in the mud, Katie has now decided she needs a cow for a house pet, and we even talk about cave beer and pickling all in the name of healthy pregnancy, birth and for ongoing lifelong health for our babies, children and own bodies. LINKS:Microbiome Courses website: http://microbiomecourses.comOn Facebook: https://www.facebook.com/groups/473121803401844/On Pinterest: https://www.pinterest.co.uk/MicrobiomeCourses/On Instagram: https://www.instagram.com/microbiomecourses/Megan Azad: Perinatal antibiotic exposure of neonates in Canada and associated risk factors: a population-based study https://www.tandfonline.com/doi/abs/10.3109/14767058.2014.947578 Ewe Ewald: Proceedure in the NICU, University Hospital Sweden - Skin to skin contact https://www.youtube.com/watch?reload=9&v=VVwbVJpfgAc Lambic beer: https://www.thrillist.com/eat/nation/what-is-lambic-beer-the-fermented-sour-belgian-beer-you-need-to-try

Call us crazy - but seriously - we’re not here to tell you that you need 10,000 followers on Instagram. Yes, 10K looks really good and you get the added bonus of the swipe up feature in Instagram stories - but for many businesses, 10K could actually hurt you. In today’s episode we’re sharing why…To start - we’re not saying that 10,000 is a BAD thing, so let’s get that out of the way. But if you have 10,000 followers who are NOT sharing, saving, commenting, dm’ing you and…(drumroll) BUYING your products or services… then what’s the point? This is why buying followers or participating in follow/unfollow tactics never serve you in the long run. Think of it this way - the more followers you have; the harder you need to work to have your ACTUAL customers or potential customers see your content.What we want to focus on are more valuable techniques to grow your business on Instagram. In today’s episode we are going to share five things we want you to focus on (instead of the 10K mark). Let’s get started:1. Create content that your audience will want to share - perhaps it is your favourite quote or a funny meme. It could be a promotion of giveaway. Do you ever share other accounts content in your stories? What makes you do so? Start thinking about how you could create your own unique content that gets shared2. Create content that your audience will save - this is one of the best strategies you can implement right now. Instagram favours shares and saves and it will help to increase your engagement. Creating a post or even a carousel that educates your audience is a great place to start. Check out some of our education pieces @thesocial.focus to see what we mean.3. Be mindful of who is following you. If an account follows you, we encourage you to visit their profile and check them out (they may be a great connection and or potential customer). If they are your ideal audience or avatar (for more on that tune into episode 51 where we go in depth about your ideal avatar) - but if they are, reach out! This is a great opportunity to introduce yourself. Comment on some of their posts or better yet, send them a dm! 4. This is really part two of number three - because if a new follower appears to not be anywhere related to your ideal avatar… you may want to remove them as a follower. Or - if it looks like a bot - it probably is a bot. And having followers or fake accounts following you will not serve you well at all.5. We’ve said it before and we will say it again - engage. We recently ran a 5 Day Grow Your Engagement Challenge and oh boy did it deliver! We had such great feedback because when you lean into engaging with the right audience, you’ll start to reap the benefits of organic growth. To summarize - 10,000 followers does not necessarily mean money in the bank. If you’re using Instagram for you business - you’ll be better off serving 900, 500 or even 300 engaged followers that ACTUALLY buy you products and services. Let’s leave the vanity metrics in 2020. Don’t miss out where we open up the questions in the chat box!! Have a question for us? Be sure to check us out on Instagram @thesocial.focus Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co

In today’s solo episode, I (Ang) am getting a bit personal while I share a few things that I wish someone had told me when I first started my entrepreneurial journey. And if that’s where you’re at right now; this episode is for you!To start - let me be clear - I have zero regrets. It was all great learnings. But in today’s episode I want to share with you the five things I wish I had known when just getting started with my business. You don’t have to have a degree in what you want to pursue - in fact when was the last time somebody asked to see that piece of paper? I caused myself a lot of stress, feeling of unworthiness because like many of you - we are raised to believe that in order to be successful we have to be a part of an education system from kindergarten, to middle school to university , etc.Stop caring what other people will thinkSeriously. We all know that everybody has an opinion but we need to remind ourselves that the ones who are truly rooting for us will cheer us on at every stage of our journey. And it is important to remember that you’re not going o be everybody’s cup of tea and in most cases- your friends, family, neighbours colleagues may not understand what it is that you’re building and that’s OK. But don’t let negative comments, or their confusion halt you on your path.Done is better than perfectIt’s amazing how much time can be spent obsessing over things until they are perfect. I feel like I spent wayyyyy too much time on the little things - where nobody was paying the much attention to. I could have let go on a few things and really focused on what was needed and.a priority. Stop trying to be everything to everyoneSeriously - I had so many opportunities where I should have said, “no” but like many, I didn’t feel that I was in a position to turn away dollars. However, I can see now that if I had niched down and really focused on who it was that I wanted to serve, I could have propelled my business faster. We’ve said it so many times, “if you are talking to everyone, you are talking to no one.” Do not undervalue your time and services. Oh man - ever feel icky when sending a quote or an invoice? Or have you ever changes your pricing because you just assumed that there’s no way your client would pay that much? Or have you ever invested more time than what it was worth because you wanted to impress? Yeah - been there, done that. I wish my fairy godmother came striking down with her wand and slapped me across the backside and said, “do not ever undervalue your skills, talents and time.” I hope this resonates with you, or I’ll show up with my magic wand at your house! Where are you at in your journey? I’d love to hear if any of these were helpful!Check us out on Instagram @thesocial.focus Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co

Do you feel like you were born into a crazy dysfunctional family? Well join the club! There are so many people that feel the same way you do. Join our Host Marquetta Smith, as she dives into this discussion about family, its importance and the 7 responsibilities that was given to ALL families. Today we are going to be talking about there is a purpose for each family even if your family seems a little bit off or even dysfunctional. God still has a plan for your family. Today, we see so many types of families. Traditionally, we have seen families with one father, and one mother, with children. But as our society has changed, we see more and more households changing from that traditional family makeup.In this this episode we will be addressing what actually makes families unique and why it is so important not to judge your family and other families and how they became a family. Our host will go over 7 big responsibilities that all families have no matter how you became a family or who you consider to be your family. ________________________________________________________________________________________For more information about our organization please visit us atwww.safeharborim.comMore Shows and episodes please visit us athttps://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborimCheck out our online store if you are needing resources: https://safeharborim.com/store/We also have free online courses. Take a Free class today: https://safeharborim.com/training-center/online-cirriculums/

In today’s episode we are chatting with Peggy Re James. Peggy is a Marketing Coach for done for you service providers and rising coaches and course creators. She is passionate about helping entrepreneurs scale their businesses by giving them both the foundation they need, as well as proven marketing strategies to help propel them quickly to a full-time income. Her favourite part about being a Coach is watching women own their superpowers, push past fear and change their futures. When she’s not working, you can find her wrangling her three little girls or reading a self-development book.We absolutely loved her suggestions on how to, “outsource your life.” Seriously, talk about levelling up and sharing strategies that help you business move forward!So how do you know if you are ready to outsource and bring on some help?Peggy gives it to us straight… “When you’re about to pull your hair out” or are at 70% capacity. When you get to a part when you are unable to move your business forward - that could mean it is also time. “If you’re unable to do the money making activities…and you’re always in the client work and back end, you can’t grow your business.”Is Social Media important in growing this type of career? Is an email list just as important?She says that it depends on your goals. Do you want a brand? Do you want to replace income? Do you want to build an empire? If you want to be in demand and build authority, it’s imperative to be active on social. And boy, you should see how active Peggy is on social. Her reels are incredibly entertaining and educational and it is obvious Peggy knows exactly who she is speaking to. What are the biggest mistakes entrepreneurs make when trying to find new customers? You’ve heard us say it and we were thrilled to hear Peggy share our adamants - “talking to EVERYONE.” Trying to talk to everyone and having no clarity in the message. It’s that fear and feeling of not wanting,“to leave any money on the table.” However, and you’ve heard us say it, developing your niche is incredibly important to move the needle in your business.What are your Top 3 go to Instagram tools you teach your community?So what does the woman who outsources everything love? Well, her content manager, of course! That is full on levelling up friends! But we love that she shares some of her other favourite tools (and we loves these too) such as Canva, InShot and Snapseed. To connect with Peggy Re James, you can find her online at www.peggyrejames.com or on Instagram at @peggyrejamesHave a question for us? Be sure to check us out on Instagram @thesocial.focus Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co

Looking for more engagement on Instagram? In today's episode we're chatting about the importance of engagement and are sharing 7 Photos To Post For to get More Engagement!What do babies, puppies and Kylie Jenner have in common?... You can be sure that if you post an image of any one of these that it is sure to get a ton of engagement!To start, we want to remind you that engagement is not about getting more 'likes'. Likes do not prove that something is good, helpful or even useful.In fact we now live in a world that popularity is perceived as being good.What we are always trying to communicate is how important it is to provide great content for your followers. Not simply pretty photos.We do however know that these are the posts that are becoming part of the 2020/2021 trends on Instagram. And that these will also help your business grow.So here we go. These are the top 5 Photos that can generate engagement:1.User Generated Images2. Show off your team3. Your Pets…. we know, it’s kind of obvious, but dog owners feel connected to dog owners. Same with cat owners…. horse owners…. hedgehog….4. Flatlays that shows off your products, your tools, favourite books, what your morning looks like, etc.5. Selfies6. Inspirational Quotes - created in Canva, but also a great photo you took of a quote on a wall, or in a book, etc.7. Behind The ScenesAND be sure to tune in for the BONUS suggestion! Seriously.... it's gold!Don’t miss out where we open up the questions in the chat box!! Have a question for us? Be sure to check us out on Instagram @thesocial.focus Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co

The Doors are OFFICIALLY OPEN to Join Instagram for Business - our online signature course and community! If you’ve ever wondered what our community Q&A Coaching calls are all about? This is your sneak peal inside! In December 2020, we hosted a live Q&A publicly for anyone to join! Registrants were able to submit their questions ahead of time (much like our members do) and we tackled their questions LIVE! It’s a raw, un-cut and fast paced episode that we know you’ll gain so much Instagram information from! What’s even better is at the end of our Q&A we opened up the chat box and tackled more questions right on the spot!If you’ve every asked yourself any of the following questions, you’ll want to tune in to the full episode.How often should I be posting on Instagram? We go into details on this but we always love to focus on creating GREAT content! What are some great apps to enhance photos and videos? If you’ve noticed the new features on Instagram, you’ll see that video is becoming more predominant and is something we highly recommend you dive into!What are some good hashtags to use on Reels for photographers? We share some helpful tips that will help anyone using Instagram for Business. The hashtag struggle is real and we share some helpful suggestions to rev up your hashtag strategy. How can I get more followers and get more clients? Alas! The biggest question we get of all and you may be shocked by our answer. First off - we truly believe that more followers do not necessarily translate to more clients and thus more money in the bank.What are your top three strategies for organic growth and engagement? What we loved about this question is that they included the word organic. Organic growth is still possible and can work wonders!Should my Instagram posts be the same as my stories? Or should I be posting in stories more? We refer back to a previous episode (episode 33) on our podcast where we explain that Instagram Stories is like your reality show. To answer this question, we provide some great tips and techniques to maximize your Instagram Story strategy. What are your thoughts on the follow / unfollow method? Boy do we have strong feelings on this method. To sum up, neither of us our fans of this “method” and you’ll hear why at the 35:00 minute mark. What advice would you give someone who is just starting out? This is a great question and we loved sharing some techniques around goal setting, Instagram strategy, theme development and relationship building. How do you create Reels? Reels can be 15 or 30 seconds and are a great way to connect with your audience. We share some suggestions on how to get started with your first Reels. Don’t miss out where we open up the questions in the chat box!! Have a question for us? Be sure to check us out on Instagram @thesocial.focus Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co Promo Music License: For Rainbows: Rainbows by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4261-rainbows License: http://creativecommons.org/licenses/by/4.0/

The time is NOW if you'd like to access the Instagram for Business Online Course! We're getting set to open the doors for new members who will receive our full IG for Business Online Course AND free access to The Social Storytellers Community! Join the waitlist to be the first to know AND to receive a special offer when the doors open! I WANT TO JOIN THE WAITLIST!Happy New Year and welcome to the year 2021! We’re just going to go out and say it…. “2021 Vision People!”With the start of every year, we typically look at New Years Resolutions but in today’s episode, we are sharing with you our top five goals for using Instagram for Business. At the start of 2020, we both set some big gaols and are thrilled with the progress and things we were able to create. We started this podcast and learned so many new things along the way but looking back we are so glad of the things we accomplished and learned. Even through a pandemic we saw many businesses and business owners pivot in 2020 (many of whom are part of our online membership community, The Social Storytellers which we also launched in 2020)!To start off the episode, we are sharing some of the goals we had set before the start of 2020 including using our vision boards, taking risks and recording our first episode (insert our cringing faces here!) But the point is, we had set the goal to release an episode every week and here we are now with 51 episodes and many more to come! It was scary. It was work. But it has been one of the best things we could have created for our business.To get started with goal setting, some of the tools we utilize to set goals are vision boards, journaling, telling someone close to you (amen to accountability partners)! Even adding some goals to your notes or scheduling goal reminders or affirmations can be a great tool.So what are our top five goals for using Instagram for business?Reevaluate your ideal avatar or dream client - think about it. When was the last time you really narrowed down who you are directing your message to?Deep dive into your insights. When was the last time you really looked at what has worked or hasn’t work with your posts. It’s so important to review what content is actually moving the needle for your business. Get familiar with one of Instagram’s features. If you haven’t yet dabbled into Instagram Stories, IGTV or Reels, we highly recommend getting on board with one of these.Create a hashtag strategy. By taking the time to develop and evaluate which hashtags are making a bug impact is really important for engagement ang growth.Clean up your Instagram bio. Your bio is the first thing people will read when they land on your account. It is important to ensure that this is up to date. BONUS: Be sure to tune in to the bonus - trust us. It’s a goodie!Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co Promo Music License: For Rainbows: Rainbows by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4261-rainbows License: http://creativecommons.org/licenses/by/4.0/

It's the holiday season and we wanted to share a gift to all of our incredible listeners. Today's episode, we welcome back Natalie Scott, The Heart Inspired Entrepreneur. And she shared her wisdom and inspiration to lead a more heart inspired life and just before the 15 minute mark - she has a treat for all of us. Her Inspired Door Visualization. Natalie is an inspirational Business & Life Coach, Speaker and Entrepreneur who is empowering women to find balance between abundant success and fulfillment. Through her latest subscription, The Heart Inspired Lifestyle, a uniquely illuminating digital bundle of luxuriously inspired things that she loves; she delivers inspiration, empowerment and a few of her 'favourite things' to members monthly. Of the many inclusions in her monthly subscription, there is often a visualization. Natalie gifted us with a sample of the guided visualization and we hope that you tune in (especially overt holidays) when you feel you need a little refresh and a spark. Before we are treated with the visualization, we ask Natalie to explain to us what Heart Inspired Living is all about and how can we implement more of it into our lives?As an active user on Instagram, Natalie shares which features are her favourite not only to inspire and empower women but also as a business tool to authentically reach and connect to her ideal audience. And spoiler alert - it is one of the easiest Instagram features to use and you can start implementing these strategies right away!Lastly, if her guided visualization wasn't enough of a gift, she also shares her best practices for self-care. In her three steps, she explains that implementing three levels of self-care practice into your life can have massive benefits and reward. And it's not just hot bubble baths (although Ang will tend to differ).For more information on living and leading a Heart Inspired Life, follow Natalie Scott, The Heart Inspired Entrepreneur on Instagram @theheartinspiredentrepreneur or to Jon her monthly subscription to The Heart Inspired Lifestyle, click HERE.Want to join our The Social Storytellers Community? You can do so right now! We have the doors open all year long on our Mini Membership. So if you were at all curious, this is a smaller version of our larger membership (that we will be launching early 2021). This includes instant access to: * 30 styled stock images * The Private Facebook Group AND * 2 Coaching Q&A calls each month Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co

2020 has been a journey for all of us, and with the new year approaching, it is a time of reflection. The time has come for me, and my fellow interns to say goodbye to Safe Harbor! Join me and my peers as we reflect on 2020. We weigh in on our challenges this year, our experience at Safe Harbor and our thoughts and goals for 2021. Whether it was adapting to our changing college atmospheres, navigating our way through mentally challenging times, or finding balance between our work and school life, we all grew and learned new things about ourselves this year. This episode will give you our perspective on the year, help you reflect, and highlight the hope we have for 2021. For more information about our organization please visit us at www.safeharborim.com and for other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

Instagram is a visual Medium to connect to your followers. So, can you guess what’s a really innovative way to attract more followers? It’s actually quite simple. The answer is through beautiful and engaging photos. Nat is solo today, and sharing her 4 simplest tips to improve your photos. And since this episode is coming out around the holidays, which was on purpose, this was a perfect time to learn these new tricks. Because photos are taken the most this time of year. But keep in mind, this could be used all year long, and ultimately, better your Instagram feed from mediocre to stellar. If you haven’t listened back to one of the first episodes, you may not know that Nat is a photographer. She began in the photography industry 22 years ago, and has run a photography studio for 18 years. If you haven’t already figured it out, with some fast math, she started in this industry shooting with film and old school cameras, and spending many days and nights in a dark room watching 1 photo at a time appear before her eyes in a pool of chemicals. Many adults can’t recall a time that digital cameras did not exist. Let alone taking photos on phones. Quite often many business owners forget, or take for granted, that back in the day, a photographer HAD TO BE HIRED! And Now, there’s a camera in their pocket, with the ability to create, no lie, professional looking photos. So here are the absolute Simplest tips to implement. #1. Keep it simple. Declutter your space, and use negative space. #2. Clean Your lens. Make sure to use an actual lens cleaner, like one you would have received when you purchased reading glasses or sunglasses #3. Take Many Angles. Get your shot, and then move around, and take a few more. Just another way you can batch out your content. #4. Edit Your Photos. Using great apps like Snapseed to edit and beautify your images. This is what makes it look professional. In the episode Nat reviews these tips and tricks in depth, and also does a run down of how long it would take to create 5 to 10 photos from start to finish. Best Case Scenario = 5 minutes Worse Case = 20 minutes Hopefully this helped remove some of the intimidation with smartphone photography. Tag @thesocial.focus when you share that beautiful edited image on Instagram. Want to join our Community? You can do so right now! We have the doors open all year long on our Mini Membership. So if you were at all curious, this is a smaller version of our larger membership (that we will be launching early 2021). This includes instant access to: * 30 styled stock images * The Private Facebook Group AND * 2 Coaching Q&A calls each month Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! On Pinterest we are: @thesocialfocus2020 www.thesocialfocus.co Promo Music License: For Rainbows: Rainbows by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4261-rainbows License: http://creativecommons.org/licenses/by/4.0/ Life of Riley by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3976-life-of-riley License: http://creativecommons.org/licenses/by/4.0/

Join our host Amanda along with special guest Mikela Hallmark, MS, LPC who is a therapist and Clinical Director of a Counseling Practice in Atlanta, GA. This year has been very hard for many people and some have even suffered the loss of loved ones. With the holidays coming up, emotions are high and it is important to work through the grief that may appear. Join the conversation as they discuss about how to deal with grief in your own way during the holidays, and how to be there for others. Mikela will even give some grieving strategies to help our listeners navigate the holidays.This episode will definitely help you understand your grief and identify healthy ways to work through it during this difficult holiday season. If you're interested in chatting more with Mikela Hallmark, you can seek her services using the following information: Mikela Hallmark, MS, LPC4840 Roswell Rd. Building C Suite 202Atlanta, GA 30342info@atlantatherapistbuckhead.comAtlantaTherapistBuckhead.com678-744-7347For more information about our organization please visit us at www.safeharborim.com and for other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

This year has brought change, struggle, and hardships to everyone. Join our team of interns from across the United States...Amanda (our host), Corrine, Shannon and Jackie on this episode as they discuss their challenges during Covid and how they have navigated through them. From our mental health, school, dating, and friendships, we give our perspective and offer encouragement. We're all fighting different battles but it is important to remember we are all in this together and we WILL get through it!This episode will definitely encourage you to reach out to others and to begin talking about your own struggles with dealing with Covid while trying to navigate life during this time. For more information about our organization and other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

Domestic Violence and Family Violence are sad realities for many people in our world. What is Domestic and Family Violence? On this episode, Marquetta Smith, CEO and Executive Director of SHIM, provides real life experience and insight to explain the differences between Domestic and Family violence. She also helps us understand how different factors play into these two types of abuse. By helping understand violence, we can learn how to effectively be there for those who need us. She also gives insight to families on understanding how to help their children deal with the effects of this type of abuse and gives suggestions on how to talk to children who witness it. For more information about our organization and other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

October is Domestic Violence Awareness month and in honor of that, this episode is dedicated to Rebecca sharing her story, and dedicated to supporting and empowering all individuals who may be experiencing domestic violence. Through this episode, we discuss warning signs of unhealthy relationships, what to do if you are in an unhealthy relationship, and resources you can utilize. Remember- you are not alone and we are in this together!For more information about our organization and other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

Safe Harbor E.D interns Amanda and Melissa discuss the importance of taking care of and loving yourself. With everything that is going on in the world and even in your busy life, you must remember to take care of yourself. It is so easy to forget this. So in this podcast they touch on building happy and healthy relationships, give advice on how they love themselves, and how you can start your own self care journey!For more information about our organization and other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

Welcome to episode 16 of Mind Bloom. This week, your host, Marina Gee, takes you to her most recent happy place: the world of sourdough baking. Flour, water and a pinch of salt can be meditation catalysts: the musing this time revolves around the meaning of "home," and that luxury item called "stability." This week's guest is Sammi Reyes. Sammi is a second year college student, motivational speaker, and the host of the Fashion Your Passion Podcast. Through her own life experiences, Sammi has learned so much about how a person can reach the next level of their life and how they can find time to pursue the things they love. Today, Sammi speaks to many high schoolers and college students across the country and reaches a global audience through her podcast to spread that message. You can find Sammi Reyes: https://www.instagram.com/sammi.reyes/ https://www.instagram.com/fashionyourpassionpodcast/ https://twitter.com/sammireyes_ https://www.facebook.com/fashionyourpassionpodcast/ https://www.youtube.com/channel/UCzI6No6j1f-dswenySfLeHA https://anchor.fm/fashionyourpassion Find Mind Bloom @mindbloomyou: On Instagram: https://www.instagram.com/mindbloomyou/ On Facebook: https://www.facebook.com/mindbloomyou On Twitter: https://twitter.com/mindbloomyou On Pinterest: https://www.pinterest.com/mindbloomyou/ Subscribe to the podcast Mind Bloom wherever you stream your podcasts. Please leave a review in the Apple Podcasts app. Subscribe to the Mind Bloom YouTube channel: https://www.youtube.com/channel/UCZJdimAg2x96QyZvbhfdnNQ Visit https://www.mindbloomyou.com/ for news, blog posts and pretty much everything on Mind Bloom. Buy Mind Bloom a Coffee by going to https://www.buymeacoffee.com/mindbloomyou Music score by SirGeeOh https://soundcloud.com/sirgeeoh Disclaimer: the content provided by Mind Bloom is NOT intended to be a substitute for medical advice, diagnosis or treatment. Never disregard professional medical advice or delay seeking medical treatment because of any content referenced or authored by @mindbloomyou. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/mindbloom/message

Welcome to our 1st official episode of Harboring Positivity! Today we chat with Marquetta Smith, Executive Director and CEO of Safe Harbor International Ministries, to learn more about the work Safe Harbor International Ministry does! Our Executive Director gives us an inside view of the work and ministry Safe Harbor does for the communities they serve. She talks about the internship program and how and why it got started. This program has worked with many college students from around the US and even in several countries around the world. Marquetta also shares her secrets on how she stays balanced after she has worked with so many victims of abuse and the importance of finding that safe space to unwind. Safe Harbor's mission:To provide family restoration through promoting emotional, spiritual, and physical healing by offering victim advocacy services, counseling, mentoring, training programs, educational, and social service initiatives to transform the lives of men, women, and children. For more information about our organization and other episodes please visit us at https://safeharborim.com/blog-and-media/our-podcast/ Please Follow Us, Like Us and Share... On Instagram: https://www.instagram.com/safeharborim/ On Facebook: https://www.facebook.com/safeharborim On Pinterest: https://www.pinterest.com/safeharborim/ On Twitter: https://twitter.com/safeharborim

How much love have you shared today? In this podcast, we talk about receiving and sharing the love as well as acknowledging the shadows that we feel or experience. I am so happy to have Emily Perkins, a person who radiates and embodies love. Emily is a love-based holistic life coach and healer who shares all the shades of love to the people that she serves. For her, love has many colors and it is her passion to help other people discover and embrace the kind of love they have. She is also a Usui Holy Fire II Reiki Master, teaching reiki certification trainings to share and pass on the magic of this special healing art. In this podcast, I urge you to open your heart, mind, and soul, and receive the gift of love as you listen to this episode.   Key Points You Will Learn:  Knowing more about love, truth, clarity, and the shadow of love. Giving and receiving love in a balanced way. How to share love and compassion with others. Learning how to give and share love wholly and fully. Show Notes: (00:38) Intro (5:35) Emily shares her insights on energy, frequency, and this pandemic. (10:53) Getting to know about overgiving and the shadow of love. (16:00) Why we feel unworthy and guilty when we start receiving? (18:30) The Feminine Energy and the balance of giving and receiving. (22:02) What love really means for Emily in the place we are right now. (28:25) Emily shares how love and shadow need to be in balance and be in unity. (33:38) Emily shares her way to come back to alignment, her exercise on how she goes back home. (38:00) How writing a letter to yourself can change your view on loving yourself. (43:00) Emily shares more about Distance Reiki. (47:09) I encourage you to listen and receive the song and its message that Emily shared.   Quotes: (12:21) “As a healer and a coach, the responsibility that we feel can show up as our light and our shadow... And that shadow part is our ego.” (18:30) “We need to give and also receive, otherwise our balance will be off.” (22:05) “Our humanity is asking for the most compassion right now.” (29:57) “Love has to be a reciprocal flow, to be given and received.” (32:31) “Love is the inclusion of all feelings.” (32:43) “Bringing unity to the human race is bringing unity to all the parts of ourselves that we fragment.” (38:00) “It's easier for us to see the ways that we need to love outwardly rather than the ways that we already have it.” (38:50) “You have to love yourself wholly and fully to love someone else wholly and fully.”    Resources: Emily's Website: https://www.lovelivingholistics.com/ On Facebook: https://www.facebook.com/lovelivingholistics/ On Instagram: https://www.instagram.com/lovelivingholistics/ On Pinterest: https://www.pinterest.ph/lovelivingholistics/ On YouTube: https://www.youtube.com/channel/UCn-7RiKLnp9DU9XyD7ic8hg   PODCAST DISCLAIMER: This podcast is to educate, inside, and inform the listeners of various pathways to wholistic well being.  This information is not to replace the advise of your physician, specialist, medical doctor, therapist, nutritionist or dietician. Please refer to the Full Medical Disclaimer Here.  

Welcome to Episode #67 of Storytelling with Seth It's time for another great interview! Stories are created by the few who choose to turn a dream into their profession. It's a legacy of possibility that inspires the future. This is the Story of Christina DuVarney: Christina DuVarney is the founder of Beautiful Disaster. A movement with a mission that proudly proclaims, "We are not just a clothing brand." "Beautiful Disaster is an identity. We are a tribe who support each other through trials and triumphs." Join me for a conversation about building a brand from the back of van. Discover her insights to pursuing your passion "in the pockets of your life." To learn more about Christina and Beautiful Disaster visit https://www.bdrocks.com Find Beautiful Disaster on Facebook at https://www.facebook.com/BeautifulDisasterClothing/ On Instgram https://instagram.com/beautifuldisasterclothing On Twitter https://twitter.com/bdrocks On Pinterest https://www.pinterest.com/beautifuldisasterclothing/ And YouTube https://www.youtube.com/beautifuldisasterclothing To Contact Seth Singleton Email: sethsingleton@gmail.com On Social Media Instagram https://www.instagram.com/seththewriter/ Twitter https://twitter.com/1MoreSingleton Facebook https://www.facebook.com/SethSingletonStoryteller/ Website https://sethsingletonstoryteller.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/seth-the-storyteller/message Support this podcast: https://anchor.fm/seth-the-storyteller/support

Are you ready to boost your blog income during the holidays, because it is not too late! This post will help you put a plan in place to increase your revenue in Q4 before the year is over. Most businesses generate the bulk of their revenue in Q4, so if you're not sure what to do first, listen to my newest podcast episode where Paula Rollo and I share our best tips for how to have a successful Q4 and grow your income! We will also be giving tips for the beginning of the year when Q1 hits and we all have some fun new gadgets to play with. Before we dive into today's topic, I want to encourage you to head over to my Facebook group, The MiloTree Mastermind group, where I am going live every Monday to discuss my biggest takeaways from the podcast. I'm focusing on building our community and would love to have you join in! So, head over to Facebook and I'll see you there!   Creating Gift Guides for the Holidays Gift guides are huge. I know you've seen your favorite bloggers sharing gift guides throughout the year and you can create one for your audience.  The thing to remember is that your gift guides need to be niched down to match your blog content.  Brands are great at the more generic types of gift guides, like, “The Top 10 Gifts for Foodies.”  Don't try to compete with the brands on the generic guides. Instead, make your guides niched and unique. Really narrow down the focus of your guides. Think about your blog content and which posts are super successful for you, and build your gift guides off of that content. Listeners, Paula shared some truly genius ideas for content that maybe isn't a traditional gift guide but brings in tons of affiliate sales. Listen in starting at the 5:10 mark to have your mind blown in the best way! Optimizing Existing Content for the Holidays  Okay, so you want to increase your affiliate sales during Q4 but you really and truly don't have time to put together any gift guides.  Is there any other way to beef up your affiliate income without creating a bunch of new content? You better believe it! One easy way to boost those affiliate sales is to have a few evergreen pieces that you can switch around seasonally.  Paula has an evergreen post titled “Best Gift Ideas For Grandparents.” This post has a generic, evergreen, pinnable image. But when Q4 comes around, Paula simply switches out that image for a more seasonal image, and changes the title to say, “Best Christmas Gift Ideas for Grandparents.”  The titles of your posts can be changed to fit any holiday that the content fits with. Change out your image and update the post and you're good to go! IMPORTANT: Check Your Blog Links  One of the worst things to happen is for a reader to click on an affiliate link on your blog and find a broken link. You can't earn money on links that don't work. And if you have one broken link, your reader may not bother checking any others. Take the time now to go through your top posts and make sure that all your links are not only working, but leading your audience to the sites you want them to go to. You don't need to do this for every post on your site, but you definitely should check your most popular posts and those that already bring in some revenue. Update Your Pins for the Holidays  On Pinterest, if you update the photo of an old pin, it will automatically be viewed as new content.  You can add the new image to your blog posts if you like, but just creating those new pins will bring fresh traffic to your evergreen posts.   And here's a nifty tip -- if you tap the price tag icon on Pinterest, you can add your affiliate link to that photo. *Note: not all affiliates allow this so check your specific affiliate programs to see if you can use your link on pins. Use All Social Media Channels  Once you've updated your content or created some guides, checked your most important links, and pinned new images to Pinterest, it's time to use the power of social media.  Think about how to use each of the platforms to drive traffic to the sites you have affiliate links for.  You could put together a series on Instagram showing your "Top 10 Sensory Products for Kids," and then promote this series on your other channels to get people to come over and watch.  You could do a series on Instagram stories; you could do it through a series of emails to your subscribers; you could do a series of Facebook Lives.  Create a sense of excitement around the content you're going to be sharing so that your audience will share it with their friends.  Selling Products During the Holidays  Have you ever thought about designing your own products? Does that sound crazy?  It's not as crazy as you think when you use sites like Zazzle, where you can create t-shirts, mugs, stickers, etc.  You can sell other people's creations or you can design and sell your own.  Creating your own products doesn't have to be a huge, all-consuming affair. It can be simple. Take advantage of the technology available to find new ways of creating products.  SEO Tips for Christmas and Q4 Go into your Google Search Console, look at your performance, and search "holiday," "Christmas," or any holiday-type search word.  If you enter the word "Christmas,” it will show you how many times you pop up in Google when someone searches the term “Christmas.”  This can show you opportunities you didn't know were there. Find out where Google is already ranking you and what your readers are looking to you for. Then create more content in that vein. Scroll through your results and see what you could take advantage of for the holidays.  It's hard to believe that Q4 is here already, so we need to dive in. If you're not sure where to start, take one of the tips we shared today and start there. Pick the lowest hanging fruit and see what you can get done this week. And be sure to come over to my Facebook group so we can discuss this episode together. I can't wait to chat with you! TIMESTAMP 2:46 Gift Guides  11:45 Optimize Your Existing Content  16:39 Check Your Links  17:00 Update Your Pins  20:56 Use All Social Media Channels  22:42 Selling Products  23:55 SEO Tips    TOP 4 TAKEAWAYS  If you're creating gift guides, make them niched and unique; they should mesh with your most popular content. Optimize your evergreen content with affiliate links and updated information. (Make sure every affiliate link on your most popular posts still works.)  Create new images for your evergreen posts and make new pins from them. Consider creating a series to share on Instagram, Facebook, or even to your email subscribers.    Read the podcast transcript for “How to Boost Your Online Income in Q4”   Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free! Are you serious about growing your online business? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE!

#80: “Following Your Intuition When Life Turns Upside Down with Emily Gough" Today we chat with Emily Gough – Podcast Coach & Lifestyle Entrepreneur Emily Gough is a podcasting coach, lifestyle entrepreneur and host of the Room to Grow Podcast, where life and business intersect. Trained in psychology, holistic nutrition and business strategy, Emily helps entrepreneurs launch their podcasts and leverage their personal stories to positively impact others with purpose. After 11 years working in the corporate world, Emily quit her job to pursue her dream career empowering women to live the life they've been dreaming of through high access coaching and online courses, and her signature approach is all about building powerful, genuine connections with listeners and influencers. Since launching two separate podcasts since 2017, Emily has learned and implemented strategies that she teaches others, helping them successfully and confidently navigate how to create their own podcast to share unique stories and experiences, connect with peers and listeners, and design a business they love.  In this episode we talk about:  1. Our most difficult challenges can be the gifts that redirect us to the path we were meant to be on. We can choose to make our challenges the best thing to ever happen to us.  2. The truth always finds a way to reach the surface. Hiding, avoiding, or ignoring it won’t change the truth.  Whatever we resist will persist, we have to find a way to move through it in order to create change.  3. Our stories can impact, serve and support others and when we find a way to share them, we realize that we are not alone in our challenges.  4. Our intuition is our most powerful guide that is constantly directing us in one direction or another.  If we want to increase our connection with our intuition, we must start listening to it, tune into its messages and follow the path it is trying to bring our attention to.  5. Our habits, rituals can completely change the direction of our life.  When you aren’t sure where to start, make one small choice, decision or action that takes you in the direction you want your life to follow.  6. Podcasting is such an incredible way to connect people in an intimate way.  It can be used as a method to share content, build trust and a very real way to build our businesses.  Connect with Emily Gough: https://www.emilygoughcoaching.com https://www.roomtogrowpodcast.com Podcasting coaching –  https://www.emilygoughcoaching.lpages.co/launch-like-a-pro-podcasting Email:  info@emilygoughcoaching.com On Instagram:  http://www.instagram.com/emilygoughcoach On Facebook:  http://www.facebook.com/emilygoughcoaching/ On Pinterest: https://www.pinterest.ca/emilygoughcoaching/ Connect with Marsha: Book your Discovery Call: https://calendly.com/mvanwyn761 Join the Own Your Choices Facebook Group  https://www.facebook.com/groups/2484404824955092/

#80: “Following Your Intuition When Life Turns Upside Down with Emily Gough" Today we chat with Emily Gough – Podcast Coach & Lifestyle Entrepreneur Emily Gough is a podcasting coach, lifestyle entrepreneur and host of the Room to Grow Podcast, where life and business intersect. Trained in psychology, holistic nutrition and business strategy, Emily helps entrepreneurs launch their podcasts and leverage their personal stories to positively impact others with purpose. After 11 years working in the corporate world, Emily quit her job to pursue her dream career empowering women to live the life they've been dreaming of through high access coaching and online courses, and her signature approach is all about building powerful, genuine connections with listeners and influencers. Since launching two separate podcasts since 2017, Emily has learned and implemented strategies that she teaches others, helping them successfully and confidently navigate how to create their own podcast to share unique stories and experiences, connect with peers and listeners, and design a business they love.  In this episode we talk about:  1. Our most difficult challenges can be the gifts that redirect us to the path we were meant to be on. We can choose to make our challenges the best thing to ever happen to us.  2. The truth always finds a way to reach the surface. Hiding, avoiding, or ignoring it won't change the truth.  Whatever we resist will persist, we have to find a way to move through it in order to create change.  3. Our stories can impact, serve and support others and when we find a way to share them, we realize that we are not alone in our challenges.  4. Our intuition is our most powerful guide that is constantly directing us in one direction or another.  If we want to increase our connection with our intuition, we must start listening to it, tune into its messages and follow the path it is trying to bring our attention to.  5. Our habits, rituals can completely change the direction of our life.  When you aren't sure where to start, make one small choice, decision or action that takes you in the direction you want your life to follow.  6. Podcasting is such an incredible way to connect people in an intimate way.  It can be used as a method to share content, build trust and a very real way to build our businesses.  Connect with Emily Gough: https://www.emilygoughcoaching.com https://www.roomtogrowpodcast.com Podcasting coaching –  https://www.emilygoughcoaching.lpages.co/launch-like-a-pro-podcasting Email:  info@emilygoughcoaching.com On Instagram:  http://www.instagram.com/emilygoughcoach On Facebook:  http://www.facebook.com/emilygoughcoaching/ On Pinterest: https://www.pinterest.ca/emilygoughcoaching/ Connect with Marsha: Book your Discovery Call: https://calendly.com/mvanwyn761 Join the Own Your Choices Facebook Group  https://www.facebook.com/groups/2484404824955092/

#80: “Following Your Intuition When Life Turns Upside Down with Emily Gough" Today we chat with Emily Gough – Podcast Coach & Lifestyle Entrepreneur Emily Gough is a podcasting coach, lifestyle entrepreneur and host of the Room to Grow Podcast, where life and business intersect. Trained in psychology, holistic nutrition and business strategy, Emily helps entrepreneurs launch their podcasts and leverage their personal stories to positively impact others with purpose. After 11 years working in the corporate world, Emily quit her job to pursue her dream career empowering women to live the life they've been dreaming of through high access coaching and online courses, and her signature approach is all about building powerful, genuine connections with listeners and influencers. Since launching two separate podcasts since 2017, Emily has learned and implemented strategies that she teaches others, helping them successfully and confidently navigate how to create their own podcast to share unique stories and experiences, connect with peers and listeners, and design a business they love.  In this episode we talk about:  1. Our most difficult challenges can be the gifts that redirect us to the path we were meant to be on. We can choose to make our challenges the best thing to ever happen to us.  2. The truth always finds a way to reach the surface. Hiding, avoiding, or ignoring it won’t change the truth.  Whatever we resist will persist, we have to find a way to move through it in order to create change.  3. Our stories can impact, serve and support others and when we find a way to share them, we realize that we are not alone in our challenges.  4. Our intuition is our most powerful guide that is constantly directing us in one direction or another.  If we want to increase our connection with our intuition, we must start listening to it, tune into its messages and follow the path it is trying to bring our attention to.  5. Our habits, rituals can completely change the direction of our life.  When you aren’t sure where to start, make one small choice, decision or action that takes you in the direction you want your life to follow.  6. Podcasting is such an incredible way to connect people in an intimate way.  It can be used as a method to share content, build trust and a very real way to build our businesses.  Connect with Emily Gough: https://www.emilygoughcoaching.com https://www.roomtogrowpodcast.com Podcasting coaching –  https://www.emilygoughcoaching.lpages.co/launch-like-a-pro-podcasting Email:  info@emilygoughcoaching.com On Instagram:  http://www.instagram.com/emilygoughcoach On Facebook:  http://www.facebook.com/emilygoughcoaching/ On Pinterest: https://www.pinterest.ca/emilygoughcoaching/ Connect with Marsha: Book your Discovery Call: https://calendly.com/mvanwyn761 Join the Own Your Choices Facebook Group  https://www.facebook.com/groups/2484404824955092/

On the menu at a gym I went to last week, a salad niçoise is now repackaged as “high-protein tuna”. On Pinterest, you can now choose “protein” as one of your interests in life, and last year, there were 70m Google searches for “protein”. Around half of all UK consumers are apparently seeking to add “extra protein” to their diets so joining me is Anita Bean, a Registered Nutritionist and author specialising in sports nutrition, to help us understand exactly what we need to know when it comes to fuelling athletic performance through not only protein but our diets as a whole. For more information, visit Rhitrition.com (http://rhitrition.com/)  and Instagram.com/Rhitrition (http://instagram.com/Rhitrition) .

On the menu at a gym I went to last week, a salad niçoise is now repackaged as “high-protein tuna”. On Pinterest, you can now choose “protein” as one of your interests in life, and last year, there were 70m Google searches for “protein”. Around half of all UK consumers are apparently seeking to add “extra protein” to their diets so joining me is Anita Bean, a Registered Nutritionist and author specialising in sports nutrition, to help us understand exactly what we need to know when it comes to fuelling athletic performance through not only protein but our diets as a whole. For more information, visit Rhitrition.com (http://rhitrition.com/)  and Instagram.com/Rhitrition (http://instagram.com/Rhitrition) .

On the menu at a gym I went to last week, a salad niçoise is now repackaged as “high-protein tuna”. On Pinterest, you can now choose “protein” as one of your interests in life, and last year, there were 70m Google searches for “protein”. Around half of all UK consumers are apparently seeking to add “extra protein” to their diets so joining me is Anita Bean, a Registered Nutritionist and author specialising in sports nutrition, to help us understand exactly what we need to know when it comes to fuelling athletic performance through not only protein but our diets as a whole. For more information, visit Rhitrition.com (http://rhitrition.com/)  and Instagram.com/Rhitrition (http://instagram.com/Rhitrition) .

Today, I have my friend, Monica Froese from Redefining Mom on the show. She will be sharing all things promoted pins and how to make promoted pins work for you. We talk about not only why it might make sense to pay for Pinterest Promoted Pins, but we break it down and share how Monica promotes her course using Pinterest and Facebook advertising. Why Advertise On Pinterest? Monica believes that advertising serves very different purposes from one social media platform to another. The first thing to keep in mind when you're thinking about Pinterest ads, aka Promoted Pins, is whether or not your demographic is even on Pinterest.  Pinterest is mostly women, mostly in the US, and mostly millennials. If your target audience is older men, you're probably not going to find them on Pinterest. It's important to understand the difference between Pinterest and social media sites such as Facebook or Instagram. When you open Facebook, you do not hope to be served an ad about wedding planning. But if you are actively wedding planning, you will most likely be served an ad about that, simply because their targeting and retargeting strategies are the best out there. With Pinterest, you come with a problem, and you're proactively searching for the solution. When you open your Pinterest app, you come in with a buyer's mindset. You have a problem, you want a solution, and you're ready to pay for it. Will Promoted Pins Increase Sales? It's important to note that an ad on any platform won't solve a broken system or a broken funnel. If your product isn't selling organically, ads are not going to fix that problem. It's important to make sure your product sells from the platform that you're going to be promoting on. If you can't get any sales from Pinterest organically, you should not dive into Pinterest ads. You need to prove your product organically and build a relationship with your audience before you just jump into Pinterest ads. If you have proven your product, then you can even sell it to a cold audience on Pinterest. How to Market to a Cold Audience A cold audience is one that has no familiarity with you or what you sell. They have not interacted with you in any way. A warm audience is someone who has seen you or your product somewhere online. They have had an interaction with you. Most marketers are going to tell you to only target a warm audience; that a warm audience is going to convert better into monetary returns. On Pinterest, people are looking for a solution to their problem, so if they see a solution to their problem, whether they know that person or not, they are more willing to buy the service. They are not looking for someone they know, they are looking for answers. Warming Up An Audience to Get Them to Buy The caveat to selling to cold audiences on Pinterest is that the higher priced your product, the less likely a cold audience will buy it. The solution to this problem is to warm up your audience. Help them get to know you. There are several ways to do this, but Monica shared her favorite strategy with us. Strategy to Sell to a Warm Audience Run an ad on Pinterest People click on your ad and go to a landing page on your site You offer a freebie on the landing page You now have their email address Send an email with one of your products at a reduced price Add that person to your automated email list Nurture that relationship and turn them into a warm audience Pinterest is e-commerce focused and mostly on lower-priced products. So, Monica focuses on funneling those types of products to her audience. And then, when she wants to nurture for a higher-priced product, she focuses on building her email list from Pinterest. How to Get Email Subscribers From Pinterest Keep in mind that Pinterest is content driven. Most bloggers drive their ads to a blog post where they ask people to sign up for their email list. Monica turned that strategy on its head by driving people to a landing page through her ads. And then she uses "tripwires" once they've signed up for her email list to get them to make a purchase. Tripwires are an easy way to get people to buy from you immediately by reducing the price of the product for a limited amount of time. Pinterest Ads for Pageviews - Does it Make Sense? The question isn't whether you should want to drive page views, it's why do you want to drive page views? You have to understand your strategy before you promote it. It's not about increasing your page views; it's about what you are doing with those page views? If you're being paid by a brand to promote them, it's worth it to spend some money promoting your pins, so you get more page views. Look at how much money you're generating, and make sure it makes sense to be putting money behind promoting pins. If you have a funnel that you know works, page views can be very helpful if your strategy is to get those people into your funnel. Dig into your analytics, to know whether what you're doing is working or not. Monica's Courses Monica's Pinterest Ads course, Pin Practical Promotions, is open for enrollment through June 10, 2019. If the course isn't open for enrollment when you check it out, Monica offers a free course called Pin Practical Ads which is a great way to get started on your journey with Pinterest Ads. What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by converting your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Timestamp Intro 5:23 Why Advertise On Pinterest? 10:20 Will Promoted Pins Increase Sales? 10:25 Marketing to a Cold Audience 18:17 Warming Up An Audience 27:15 Email Subscribers From Pinterest 35:16 Pinterest Ads for Page Views 40:58 Monica's Courses Read the podcast transcript HERE:   TOP 4 TAKEAWAYS FROM THIS EPISODE  Pinterest users are ready to pay for a solution to their problem. You must prove your product is viable organically before promoting on Pinterest. If you are selling higher priced products, try getting people to sign up for your email list so you can warm them up to a purchase. Most users won't buy a higher priced product straight from your Pinterest ad. Before paying for ads to drive page views, know why you want more page views. More Blogger Genius Episodes You'll Like? #030: The Easiest Ways to Make Money as a Blogger with Monica Froese (Part 2) #029: How to Start a New Business When You're A New Mom with Monica Froese (Part 1) #019: How to Get Started with Promoted Pins on Pinterest with Alisa Meredith    

Nicole Body has been surviving cancer through faith, love and passion for writing. A Stage 3 sarcoma survivor, Nicole chronicled her cancer experience through her blog; sparklysurvivor.com. During our conversation we discussed: How she came to be diagnosed The importance of exercise and the role it plays in her cancer recovery Why presence and not taking things for granted is incredibly important to her Why she chose to leave social media during her treatment and focus on writing The important role her husband, Wes, has played in her life and her cancer experience The crucial role her faith plays in her life and in her recovery How she handles friends and family who "don't know what to say" when it comes to cancer  The poor relationship she had with food and how she overcame it and became more focused on nutrition Connect with Nicole Her blog - https://sparklysurvivor.com/ On Instagram - https://instagram.com/sparklysurvivor On Twitter - https://twitter.com/sparklysurvivor On Pinterest - https://pinterest.com/sparklysurvivor On Facebook - https://www.facebook.com/SparklySurvivor/ WE Have Cancer Links Subscribe to the show: Apple Podcast - https://itunes.apple.com/us/podcast/the-colon-cancer-podcast/id970806995?mt=2 Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWhhdmVjYW5jZXJzaG93LmxpYnN5bi5jb20vcnNz Spotify - https://open.spotify.com/show/798gZB3qGwUnpwopVV2Bxh?si=PIzyypykRauLKckji9LXsQ Stitcher - https://www.stitcher.com/s?fid=61770&refid=stpr Follow WE Have Cancer on Social Media Like our Facebook page - https://www.facebook.com/wehavecancershow/ Join our private Facebook group - https://www.facebook.com/groups/wehavecancershow/ Follow us on Twitter - https://twitter.com/wehavecancerpod Follow us on Instagram - https://instagram.com/wehavecancerpod Follow us on LinkedIn - https://linkedin.com/company/wehavecancer Know someone touched by cancer who has an inspiring story? Nominate a guest to appear on the podcast - https://wehavecancershow.com/guest Email Lee Lee@wehavecancershow.com      

This week my guest is Max Bonds from the blog, Tried and True Mom Jobs. With her blog. Max shows moms how to easily find lucrative jobs working from home, so they can stay home with their kids. We discuss a variety of online jobs available and how much they pay. We also talk about how Max started her own blog a year ago, and grew it to where it is today. If you are looking for interesting ways to make money online, or how to grow a blog quickly by solving a need, you'll definitely want to listen to this episode!   Resources: Blogger Genius on iTunes Tried and True Mom Jobs MiloTree Boss Moms Facebook Group VIPKid Holly Johnson Earn Money Writing Glassdoor Michelle Schroeder MediaVine The Female Brain Ibotta MiloTree Affiliate Program Catch My Party SiteGround * May contain affiliate links. If you click and make a purchase, I might receive a small commission at no cost to you. Transcript: How to Easily Find Lucrative Jobs Working From Home with Max Bond Jillian Tohber Leslie 0:01 Hello everyone. Welcome back to the show. Before we start, I just had to give a shout out to Paula Silva, who left me this comment on iTunes. Jillian Tohber Leslie 0:13 She said, "I love this podcast, listening to it opened my eyes to many different ideas. Jillian is amazing, curious and eager to learn more. She always brings guests with great experience and ready to share their knowledge." Jillian Tohber Leslie 0:28 So big shout out. Thank you, Paula, for leaving that comment. If you guys are liking the Blogger Genius, please head on over to iTunes and review it, write a review or just even rate it, I would love it. Jillian Tohber Leslie 0:42 Okay, today I've got a really cool episode. Today I am interviewing a woman named Max Bonds. She is the founder of a site called Tried and True Mom Jobs. Jillian Tohber Leslie 0:56 She wanted to leave her corporate job after having children. She didn't know how, she was looking for resources online. And when she couldn't find any she created this site. Jillian Tohber Leslie 1:05 In this blog she shares tips on how to find jobs for stay-at-home moms. What's cool in this episode is we get into how much moms are making working at home. Jillian Tohber Leslie 1:18 She's got some great tips. So without further ado, here is the episode. Max, welcome to the show. Max Bonds 1:26 Thank you. I'm happy to be here. Jillian Tohber Leslie 1:28 Alright, so I don't know anything about timelines. When did you start Tried and True Mom Jobs? And can you tell us how that how that happened? Jillian Tohber Leslie 1:42 I know you were working in corporate and then you said, enough. A need to find a job while staying home with your kids Max Bonds 1:47 Right. So, it first came about because when I became pregnant with my second child, I knew that I want to stay home. I was already missing out on so much with my son who's already two years old. And I know new that I needed to stay home. Max Bonds 2:01 But I needed also a way to make money to help contribute financially because we were living on two incomes. Jillian Tohber Leslie 2:10 Got it. How long ago was this? How many years? Max Bonds 2:14 I launched the blog at the end of January of this year. 2018. Jillian Tohber Leslie 2:18 No way. Oh, my gosh. Okay. Well, what's your job? Before this? Max Bonds 2:22 I was a marketing communications manager at a large manufacturer. Jillian Tohber Leslie 2:26 Wow. Max Bonds 2:27 Yeah. So and my background is in marketing, and I enjoy what I did. But I would have enjoyed being home with my kids more. So I knew that corporate life was no longer for me after I had my kids. Jillian Tohber Leslie 2:40 Right. So you said, Okay, I see these women, you know, moms making money online. I need to be doing that. Max Bonds 2:47 Yes. Jillian Tohber Leslie 2:51 Tell me, how did you then come up with this idea? Max Bonds 2:55 Sure. So I was looking for ways to make money from home online. And I would see the articles about ideas that you can do to make money from home, but I didn't see how do I get started? Was it legitimate? Max Bonds 3:09 I want to see a success story from a mom, who was able to do this today and make money while raising kids. And most importantly, how much money were they making? Max Bonds 3:18 I didn't see that anywhere. There wasn't one website that I could go to, to find all this information. So I created one. Creating a blog to solve your own problem Jillian Tohber Leslie 3:29 I love it. Max Bonds 3:30 Yeah, thank you. Jillian Tohber Leslie 3:32 In your research, how did you think you would go about monetizing a blog and making an income? Max Bonds 3:43 To be honest, I had no idea. I recently created our website for our church. So I had a little bit experience doing that. And I just was looking for all this information. Max Bonds 3:56 And then it just occurred to me, since there's nothing out there, I might as well just create one. I didn't have any thoughts of how would I monetize it. How would I get traffic and even having a background in marketing, I didn't even think about how I would market it, I just kind of just did it. Max Bonds 4:13 So I did it. But I was lacking success stories for mom. So I had to reach out to moms who were actually working from home. So it was a lot involved in what I was doing. Max Bonds 4:28 But I just knew that I want to do this, because I knew how badly I needed this information, I was desperate to find a way to make money from home and raise my kids at the same time. And I knew that there are other moms out there. That wanted the same information. Jillian Tohber Leslie 4:40 Got it. So are you pregnant at this point, and starting this site and working your full time job? Max Bonds 4:46 Yes and I didn't even think of the blog idea for about maybe four or five months within my pregnancy. Because during that four to five months, I was just searching online for anything that I could do to make money from home. Max Bonds 5:01 I didn't even think about blogging, I was just looking for ways to make money. I just knew that I had to make some kind of money, but I didn't know what. Creating a resource for other stay-at-home moms Max Bonds 5:09 And since after searching for months and not finding any success stories from other moms, I just said, All right, it just occurred to me that I'm just going to create a website where I can find all this information in one spot, and just create a resource for moms like myself to go to for when we are looking for ways to make money from home. Jillian Tohber Leslie 5:29 What I love about this is you had a problem and you built a business solving it. Max Bonds 5:36 Yeah, thank you. Jillian Tohber Leslie 5:37 You weren't going, what could I do? Like, what's an idea here? You know, again, always starting with the problem. Max Bonds 5:46 Yeah, exactly. And I never thought I would be a mommy blogger. So I don't know what I will blog about. Max Bonds 5:53 It's funny because I'm a marketing communications manager. But I'm not even a good writer. I have my mom review my articles before I post them because she's good at writing. Max Bonds 6:02 But that's the great thing about blogging, you don't have to be like the best writer out there when it comes to blogging, just kind of talk in conversation and give good information, it doesn't have to be perfect. Jillian Tohber Leslie 6:14 Absolutely. I think the hardest thing about it is just starting. Max Bonds 6:20 Exactly, yes. I totally agree. Jillian Tohber Leslie 6:22 Okay, so you start to research this and tell me how you research, then how you were able to find content for your blog. And one last thing I want to say which is you are your avatar? Max Bonds 6:36 Yes. Correct. And so I kind of got lucky. Facebook groups have been just amazing. I feel like it's this underground world where every there's so much great information that so many people don't even know about. But I joined this Facebook group called Boss Moms. Jillian Tohber Leslie 6:53 Okay, I've heard of that. I was on her podcast. Max Bonds 6:58 Oh, awesome. And I love the group, it's a group of supportive women helping one another out. Max Bonds 7:06 I was searching through the search tool just trying to find out I can't remember what search term I chose that I was looking up women who work from home or something like that. Max Bonds 7:19 I found a thread where someone had already asked if they could interview some stay-at-home moms who work and it was a popular thread, where there were boss moms giving their email addresses saying what they did, and that they would love to be featured in that article. Max Bonds 7:38 So I reached out to them as well. And I said I told them what I was doing I want to help other moms like them be able to find out what they did, how did they get started, and how much money they made and they were very transparent. Max Bonds 7:51 I was glad to see that they weren't holding back on which they made, because I know sometimes that's very personal they don't want to share that information, but they let me have it. Max Bonds 8:05 It was awesome because they helped me decide what I want to do. And I knew it would help others try and find their avenue trying to work from home. Jillian Tohber Leslie 8:14 Okay, now you have to share how much are they making? How much money moms are making working from home Max Bonds 8:18 Okay, so I interviewed this one Etsy seller, I call her a pro Etsy seller. Jillian Tohber Leslie 8:25 Okay. So she's selling on Etsy, is it product she's making or is it product she's finding in China? Max Bonds 8:32 It's products she makes herself, she used to be a graphic designer. And she makes $300,000 a year on Etsy with her husband. Her husband was able to quit his job and work full time with her as they raise a kid together. Max Bonds 8:48 So she gave me her full schedule her day to day schedule, and how she was able to do it, how she sells on Etsy she's able to promote her items. She gave me everything. Jillian Tohber Leslie 9:00 What kind of items, I know she's making them. But what are they? Max Bonds 9:03 Yeah, they are like stamps, they are rubber stamps for weddings and different occasions and invitations I believe and that's what she does. Jillian Tohber Leslie 9:17 Wow. Max Bonds 9:18 Yeah. So go figure. Jillian Tohber Leslie 9:20 Wow, tell me more. Max Bonds 9:26 I found a mom, her name was Brittany Sutton. And she makes $1,700 dollars a month working only two hours a day for VIPkid. Max Bonds 9:36 And that's just, you know, for some people, that's just enough, just two hours a day, just teaching kids English in China. That's basically what they do for VIPkid. Jillian Tohber Leslie 9:45 So VIPkid, so she's online teaching Chinese kids how to speak English. Max Bonds 9:51 Yes. And it is also great, because you don't have to worry about her kids. So, you know, in China, the time difference is right. So I think she works from like four in the morning to six in the morning. Max Bonds 10:07 And so she's able to do it when her kids are asleep to teach kids how to speak English. And she has enough time to take care of a kid and do whatever else she wants to do. Jillian Tohber Leslie 10:15 Oh my god. Give me another example. Max Bonds 10:17 And then another one was an interior designer that I had the pleasure of interviewing. That makes I don't know exactly how much, but I do know that it's a six figure income. Max Bonds 10:28 And she just gave me the whole story on how she was able to do it. How she got started. And it's just a great interview. Max Bonds 10:36 And another one, there's a boss mom who makes over $200,000 freelance writing. Jillian Tohber Leslie 10:47 And how does she find her clients? Do you know? Max Bonds 10:51 Of course, she has a course. And she tells you all about it. But it's a free workshop to where she will show you about how to get started, and how to find clients, things like that. Jillian Tohber Leslie 11:02 And what is her name in case people want to know. Max Bonds 11:05 Holly Johnson. Jillian Tohber Leslie 11:07 Great. We'll put that in the show notes. Any others that are interesting? Max Bonds 11:11 Um, you know, Corky, I'm sure you've heard of her. She's a virtual assistant, And she created a course to how to get become a virtual assistant in less than 30 days. Max Bonds 11:24 And there's also some jobs that companies that are hiring right now, virtual assists with minimal experience that I do list on my website as well. Max Bonds 11:36 And I also do make sure that all the companies that I put on my website, they have to have a four to five or higher rating on Glassdoor. Max Bonds 11:45 I don't want companies on there that don't have a good reputation. So I do make sure whatever I list is thoroughly research before I put anything on my website. I want to make sure that it's tried and true. Jillian Tohber Leslie 11:58 Okay. So this is terrific. All right. So moms out there, if you're looking for ways to make money, definitely head to Max's site. Jillian Tohber Leslie 12:07 My question for you is, so you're doing this, right. So you start and you go, Well, I need to figure out how to make money online at home, and you start interviewing these women. Jillian Tohber Leslie 12:18 At what point did you say, No, I'm not going to be let's say, tutoring kids in China or selling on Etsy, I'm going to work on my blog. Max Bonds 12:30 Right. So I'm interviewing these amazing women and I love what they're doing, but it's not what I want to do. Since it's not what I want to do, that doesn't mean anything. There are people who still want to do that there are other people who wanted to those things. Max Bonds 12:47 So I wanted to make sure that I was sharing this information, but I'm still kind of searching for what to do and researching all this stuff. Looking at other bloggers' income reports online Max Bonds 12:56 I keep seeing blogging, and I'm seeing these blogging income reports. And I'm seeing Michelle Schroeder makes $50,000 a month. And that was just a while ago. So I mean, she's making even more than that now. Max Bonds 13:09 And I'm thinking why can I do that? I mean, I know I have a marketing background, but I think anyone can do this. I think that blogging will work for you if you just are persistent and you are diligent about being focused on what you want to do. Max Bonds 13:25 And I believe that anyone can do this but you just have to really want to do it because there will be days where you just really want to give up. Jillian Tohber Leslie 13:32 Now here's a question. Are these bloggers, how are they monetizing? How is this woman getting to $50,000 a month. Is it through ads is it through affiliates is it through selling virtual courses? What do you find? Max Bonds 13:49 So I'm finding for myself she talked mainly about affiliate marketing. I don't know if she's doing more now than that. Max Bonds 13:56 But also Carly Gamble I believe is her last name, she makes a lot of her money through ads and when I saw that, that was what intrigued me. Like if I can just get people to my website and make money off of that alone that would be great. Learning about affiliate marketing as a blogger Max Bonds 14:10 On top of that, learning more and more about this blogging world I found out about affiliate marketing so that's kind of how I'm thinking that this blogging thing could work. Max Bonds 14:21 I also interviewed two bookkeepers who are stay at home moms, and one of the moms has nine kids, homeschools six, and she is still able to make money as a bookkeeper part time. Jillian Tohber Leslie 14:36 That's amazing. Max Bonds 14:37 Yes. So these are just amazing stories that I just can't believe that these women are able to do these things, and still bring money in and raise kids. Max Bonds 14:52 So she took a course. So it's a bookkeepers course, and the courses are quite expensive. It's $2,000, but these two moms, and there are other moms have taken the course. But I interviewed them specifically to see is this course really is something that a mom could do and actually be able to build a business after taking? And their answer was yes. Max Bonds 15:14 And they told me all about their journey taking the course and how they have succeeded after the course. And I became an affiliate for this course. Because I knew that it was tried and true. Max Bonds 15:27 And I just had one person sign up for the course, after reading the success story, from those moms, and that was $500. Jillian Tohber Leslie 15:34 Wow. Max Bonds 15:35 Just from one person taking the course. And I did want to make sure that I'm not just trying to sell any old course. This is the actual course that people have taken and have become successful after taking and that's why I'm referring this information. So I'm able to give good information and still profit at the same time. Jillian Tohber Leslie 15:56 So you then right now, are you monetizing mostly via affiliates? Max Bonds 16:02 Affiliates and ads. I was able to join Mediavine, which is a higher paying at network. So after joining them, I was able to greatly increase my earnings through ads. Jillian Tohber Leslie 16:18 Got it. And how are you driving traffic to your site? Driving traffic to your blog with Pinterest Max Bonds 16:24 So primarily, and shockingly, Pinterest. Jillian Tohber Leslie 16:28 Yes. Not shockingly. Max Bonds 16:31 You know, it was really a shock to me, because I always as a personal user, will go to Pinterest for home decor ideas or fashion, inspiration, or quotes. Max Bonds 16:44 I would never think that Pinterest was a way for the personal finance niche. I just, I would never go to Pinterest for those reasons. Max Bonds 16:51 But I'm finding out just because I don't, doesn't mean other people don't, it has been a great traffic source for me to talk about these success stories from these moms. And people really want to know, they want inspiration. Max Bonds 17:05 And they want to know, how do you make money from home, people really just want to know how. Jillian Tohber Leslie 17:09 Well, especially I think there's a book that I highly recommend. I read it when I was pregnant. So 11 years ago, and it's called The Female Brain. Jillian Tohber Leslie 17:19 And what it does is it goes through a woman's life, starting at birth, what happens for females, and there was this chapter about pregnancy and how your brain gets rewired when you're pregnant. How having children changes your life and your brain Jillian Tohber Leslie 17:33 And I kind of read it. And I was like, whatever. And then I had my daughter. And I was like, Oh, my God, my brain has changed. Like, I love this little person so much. Jillian Tohber Leslie 17:44 And all the things that I valued before this, I don't value in the same way. And that's how we ended up starting Catch My Party. I was a writer in Hollywood, a working writer in Hollywood. Jillian Tohber Leslie 17:59 And I just, I had my daughter and I said, You know what? Like, Hollywood's not as cool. And I remember thinking, Oh, my God and I turned to my husband. And I said, I just want to take our fate in our own hands. And I don't want to have to answer to anybody. And I just wanted to start a business with you. Max Bonds 18:21 Wow. Jillian Tohber Leslie 18:21 And I felt braver. But in hindsight, I can't believe that I did this. But at the time, I felt like I had no choice. It was like, I have to do this. Jillian Tohber Leslie 18:36 So I get that struggle. You know, you're working in corporate America. So I wasn't even working in corporate America. But let's say you are, and you're just kind of grinding it out. But you know, you're getting promoted or whatever. And then all of a sudden, you have children and everything shifts. Max Bonds 18:52 Yeah, that's totally true. I didn't want to travel anymore. I wanted to be home, I want to come home to my kids. I didn't want to be out of town and not be with my kids anymore. Max Bonds 19:04 My aspirations in the corporate world were just no longer I didn't even care for those things anymore. Jillian Tohber Leslie 19:10 I remember I was nursing my baby, you know, still nursing her, so she was an infant, and I'm in a meeting a Paramount and you'll be like, Oh, my God, that's so cool. Jillian Tohber Leslie 19:20 And it was cool. But it was cooler again, before I have my daughter. And I'm sitting in the meeting. And the way that meetings work in Hollywood is everybody kind of like, you kind of talk about chuffa in the beginning. What movies you've seen, what TV shows your liking, that kind of thing before you get down to work. Jillian Tohber Leslie 19:38 And here I am my boobs are so filled with milk, and I'm going in my head. I'm going, you guys I don't care about this anymore. I have something. I have a more important job right now. Yeah, like, I'm a mom. I Lainey's mom. And I've got to get home to her. Jillian Tohber Leslie 19:53 So I remember just going through the motions thinking, can we get this thing started, and afterwards, driving home and thinking I just need to be with my baby. And this was not me. This was not who I was. Max Bonds 20:07 Yes, yes. You change. Definitely. I can never be the same. Jillian Tohber Leslie 20:11 Never. And, still to this day. So anyway, so I feel like I relate to this need that women have. It's almost like putting on a sweater that doesn't fit anymore. Jillian Tohber Leslie 20:25 And the desperate need for moms to take off this itchy, tight sweater and find something that works for them. Max Bonds 20:31 Yeah, I love it. Yes, that's it. Jillian Tohber Leslie 20:39 But yet women need money. And especially if you're a dual income family. You can't just, you know, have the luxury of saying, Well, I'm just going to stop working. Max Bonds 20:48 Right. Exactly. Right. And you still have to bring it and even if it's just $1,000 or I mean, I don't know someone situation. Everyone's situation is different. But just any type of extra income to help offset from costs will help anything really. Jillian Tohber Leslie 21:05 Absolutely. I also think though, that like for me, I would not have been okay emotionally without a something outside of being a mom. Max Bonds 21:21 I was just about to say that. Yes, I totally agree. Max Bonds 21:26 It's important for us moms, and even as women to have some kind of creative outlet. Because we love our kids. But I mean, during that time, we do have time or at night at night or early in the morning. Max Bonds 21:39 We do have time to do something that we want to do for ourselves. And I think it's healthy as even a mom and a woman to be able to have something of our own. Jillian Tohber Leslie 21:48 Absolutely. Because at a certain point, I could not sing "Wheels on the Bus" anymore. You know what I mean? I had to have something adult. Something that was was mine. And I still hate that song. Max Bonds 22:04 Yeah, and I had this "Baby Shark" song in my head all the time. Jillian Tohber Leslie 22:07 I know the Baby Shark song! I get it. I get it. So I agree. And again, for some women, it's enough to do the Baby Shark song and Wheels on the Bus. But for others, you know, we need to kind of find what works for us. Max Bonds 22:22 Yep. I totally agree. Jillian Tohber Leslie 22:24 Okay, so for you, then you're doing ads, you're doing affiliates. Any other way that you're making money? Max Bonds 22:30 I did do one sponsored posts. And it was my first time doing it. But it was like the easiest $250 I ever made. Doing sponsored posts as a blogger Max Bonds 22:39 And it was actually an article that was very relevant to my audience on how you can make money by doing laundry from home, go figure. Max Bonds 22:48 You can start your own business. I get it seems like as some people are working, and they have their busy lives. They don't have time to do laundry. So of course, they the market is out there for people who are looking for people to do their laundry for them. Max Bonds 23:03 So I'm that inspired laundry care is the business. And you can start your own business, doing laundry for others and make $500 a week actually. Jillian Tohber Leslie 23:16 So it's like Uber for laundry. Max Bonds 23:18 Yeah, exactly. Jillian Tohber Leslie 23:19 That's so interesting. Yeah. And what would you say? Okay, so you did your sponsored post, you would like to be doing more I take it. Max Bonds 23:27 Yeah. So after they approached me and asked to do a sponsorship, a sponsored post, and I wrote the article after working with them and getting information. So it was relevant to my audience. So I'm definitely willing to do more sponsored posts for anything that's relevant to my audience. Jillian Tohber Leslie 23:47 Got it. And what would you say is the most popular job, I don't know if you can tell on your end. But that moms, you know what articles they're reading on your site, or whatever. What is resonating in terms of Tried and True Mom Jobs? Max Bonds 24:04 So right now, what's going viral on Pinterest right now is the VIPkid job where Brittany works two hours a day, making $1700 a month. Max Bonds 24:20 And Nikki who makes $300,000 a year on Etsy. Those are the one of my two popular, most popular articles right now. Jillian Tohber Leslie 24:34 And how is it going for you? So you haven't even been doing this a year? What a blogger can make in her first year blogging Max Bonds 24:39 Yeah, you know, it's, it's done very well, actually. And I'm probably making maybe about $1,000 a month now. And I started really promoting it in, I would say March on Pinterest. And that is my biggest traffic source. Max Bonds 25:01 I started heavily promoting it in March on Pinterest. And I've seen great success by joining MediaVine within three months of really promoting it on Pinterest, which I didn't have a lot. You have to get 25,000 sessions or more so in order to join MediaVine. Max Bonds 25:23 So in that short time, I was able to have some posts go viral about saving money, and work from home jobs, and it just kind of took off. Jillian Tohber Leslie 25:34 Pretty amazing. Yeah. And then you also talk about budgeting on your site. Sharing budgeting tips as a personal finance blogger Max Bonds 25:40 Yes, I'm a very frugal person. That's just my nature. I don't want to spend money on anything that I don't have to. So I guess I have a lot of experiences of how to save money that others aren't doing, or they just don't really know about. So I share that on the side as well. Max Bonds 25:58 And that's kind of the how I want to educate a lot of moms on ways to make money, save and invest so they can become financially free. Max Bonds 26:09 And I really just want to get across that they can really have the best of both worlds. You can make money and still be able to stay home and raise your kids. Jillian Tohber Leslie 26:18 Have you thought about doing couponing? Because those are big sites. Max Bonds 26:22 You know what? No, I have not. And I'm just starting to actually do some couponing by looking through the paper and things like that. So yes, I guess I am. Max Bonds 26:35 I love the Ibotta app, I think it's so it's so amazing. So easy. Just how you can just take pictures or take a picture of you receipt by downloading offers that you already buy anyway, and getting a little kickback for that. How to get more Pinterest followers with the MiloTree Pinterest pop-up Jillian Tohber Leslie 26:49 Right. Right. And then you also have a whole section on blogger tools. And I think you're a MiloTree affiliate. Max Bonds 26:58 Yes. Oh, I love MiloTree it has contributed to all of my followers on Pinterest. And I have over 3,000 followers on Pinterest now. Max Bonds 27:08 I think the first week I got over 100 followers after joining MiloTree, and I just always hear new bloggers. Well, I consider myself a new blogger. But people who are just starting out, how they don't know how to get followers. And that's the first thing I always tell people. MiloTree is definitely what you want, because Pinterest make so many changes. Max Bonds 27:30 Now, I don't even know how people get followers without a tool like MiloTree. Jillian Tohber Leslie 27:35 Right? It is tricky because Pinterest isn't really like the cult of personality that say Instagram is, where, oh, I want to follow that person. Jillian Tohber Leslie 27:48 On Pinterest. It's a little bit more of a disconnect. Like, I like these recipes. But it's not like I'm identifying that recipe with this person. Max Bonds 27:57 Exactly. You're only going to that article because of the of that pin you created. Max Bonds 28:06 So MiloTree is a great reminder to say, Hey, you like this content, follow me for more stuff like this. Jillian Tohber Leslie 28:11 Exactly. The one thing that I am seeing more and more, especially as Pinterest has told us a little bit about their algorithm. Jillian Tohber Leslie 28:21 Remember, Pinterest shows your pins to your followers first. So you want those followers to be really engaged followers. Because if your followers like those pins, then you will get broader reach with those pins. Pinterest then goes Oh, these are good will show these to more people. Max Bonds 28:40 Yes, and I attribute Pinterest followers even sometimes a little bit even more important than email subscribers. Max Bonds 28:46 Because like for example, if someone joins my email list, they'll never really know what I've put out there in the past because I'm not going to talk about old things I've talked about before. Max Bonds 28:58 But if they are my Pinterest followers, they're always going to see pins from my older blog posts that they may be interested in. And just stay up to date on everything that I've done and all my pins and that. Max Bonds 29:11 But my email followers will never get all that information. So I do think Pinterest followers are very important especially for the way I market my business Jillian Tohber Leslie 29:19 This is interesting and what are you doing then with email? Max Bonds 29:24 The way I'm using email right now is just keeping them updated so whenever I have new article about something, I'll share it with my email list, or if I find a new way to make money, or to save I'll share share with them so I just keep them updated on the blog and what articles we have going on. Creating a free course with affiliate links Jillian Tohber Leslie 29:41 Are you thinking of creating a course or creating products that you can sell? Max Bonds 29:48 You know I thought about that and I think what I do want to work on is creating a blog course on how to get started, because I've learned so much in such a short amount of time that and I've done pretty well and such short amount of time, that I want to create a free course for anyone. Max Bonds 30:05 Because I know when you're trying to start a blog, the last thing you want to do is spend money on something that you're not getting money from, so I definitely want to create something that's free. And if I profit off of it it would be through Affiliate Marketing. Max Bonds 30:18 So for example, if you got to create a website I would recommend SiteGround that's who I host my site through. Jillian Tohber Leslie 30:27 I recommend them. We don't use SiteGround because we use Amazon Web Services because we have a big site with Catch My Party and stuff. But we love SiteGround we think are really great. Max Bonds 30:39 Yes, they are. And they're probably one of the most inexpensive hosts out there that has the great support. Jillian Tohber Leslie 30:49 Definitely. Okay, sorry. So you were going to do a course or you're going to put together some resources that are free, but then monetize via affiliates. Correct? Max Bonds 31:02 Yes. Jillian Tohber Leslie 31:03 You know what, I was just thinking of top of my head, you could so do a lead magnet, like a one page lead magnet to get people on your list that just says Here are the top five ways to make money as a mom blogger or is as a mom as a stay at home mom. Max Bonds 31:19 I love that. Jillian Tohber Leslie 31:21 You know, you can do all these kind of interesting things, like do somebody laundry or teach English to Chinese kids, or whatever it is just boom, down and dirty. Like here, go do this. You'll start making money right away. Max Bonds 31:35 I'm writing this down right now. I love that. Jillian Tohber Leslie 31:40 Because I think it is hard to, like you were saying, if you just want to jump in. How do you jump in? And where's the low hanging fruit? Max Bonds 31:54 Right, exactly. Jillian Tohber Leslie 31:56 Well, I think this is just so great. Do you have time to be putting together a course? Jillian Tohber Leslie 32:05 How does it work for you with two young kids? Where are you finding the time? How to manage your time as a mom blogger? Max Bonds 32:11 It took me some time to really figure out how to use my time management skills the best. Max Bonds 32:16 I finally feel like I've gotten into a rhythm where it works. So I can do two hours in the morning before my kids get up. My kids are great nappers. They nap around two to three hours. So that's another time that I work. Max Bonds 32:32 And then at nighttime, so my husband comes home, I devote some time to our family. And then after I put the kids to bed, and spend some time with my husband, then I'll open my laptop up, and then just work until I can't work anymore, and then have to fall asleep. Jillian Tohber Leslie 32:47 So how many hours a week would you say you work on your business? Max Bonds 32:50 I would say 40. And it's possible because just early in the morning, two hours here, so two hours in the morning, two hours during that time, and then whatever I can do for the rest during the nighttime, I just work. Max Bonds 33:06 And then I also work the weekends the same kind of schedule. So the one thing while we're on your own businesses, if you don't run it, it won't run. Max Bonds 33:18 I just pretty much work as much as I can. When the kids are sleeping. I really pride myself in trying to be an intentional mom and being there and not being a mom that just gives them my phone or whatever, just so I can finish some work. Max Bonds 33:34 They are definitely my priority. And I just I make it work by just staying up late. And getting up in the morning and utilizing that time. Max Bonds 33:43 And one thing I do though, I will clean and cook and do everything I do when the kids are awake. And then that's when I just do everything that needs to do for the house as well. Max Bonds 33:53 So that's all the time that I had to do those things that I know a lot of moms do when the kids are asleep. But I just do it when they're awake because when they're asleep, that's my work time. Jillian Tohber Leslie 34:05 I get it. So if you had a piece of advice based on all of the research that you've done, and also starting your own business, so let's say I'm a mom, and I'm working in a bad corporate corporate job that doesn't fit me anymore. And I really want to be home with my kids. What piece of advice would you have for them? Max Bonds 34:26 Well, I would say check out Tried and True Mom Jobs! Max Bonds 34:29 But honestly, I would say that because every job is different for everyone. I know that I have a list of 20 ways that moms are making money from home. Max Bonds 34:37 But the only one that I'm really doing is blogging and affiliate marketing. Because it's just something that works for me and what works for me, that may not work for you. Max Bonds 34:47 So I would definitely check out the website and see how moms are able to do it, you can check out success stories and and see how they are able to do it while raising kids at the same time. Max Bonds 35:00 And just the job itself, I'm being a virtual assistant. That was definitely something that I was considering that I would have done had I not found blogging, because a virtual assistant can be so many things. Max Bonds 35:14 I actually have a list on there of 150 virtual assistant skills that you could have that you could service out to others. So I'll honestly just say to check out the website and see what it is that you think that you will want to do. Max Bonds 35:31 And then you can find out how to do it and that into start from there. And I'll continue into at ways that moms can make money from home, like I'm there. Max Bonds 35:42 I know that a lot of moms that are business coaches or life coaches that make money doing that. So I'm looking for someone that can review there. Max Bonds 35:51 I'm looking for a mom who's doing that today that I can interview and share with others to show how you can make money from home. Jillian Tohber Leslie 36:05 Are you continuing to interview moms like, Is that still the bread and butter of your site? Max Bonds 36:10 Yes, it definitely is that and my saving money articles, I feel like that's what people are most interested in. How to get interviewed as a mom entrepreneur on the Tried and True Mom Jobs blog Jillian Tohber Leslie 36:23 Okay, so let's talk about how can people reach out to you and are you looking for people to interview. Max Bonds 36:29 Yes, I'm always looking for people to interview, especially if you have a success story. Max Bonds 36:35 So if you make money from home, I just want to hear from you. I want to know how you're doing it, and if I can share your story with other moms just like myself, and looking for ways to make money from home. Max Bonds 36:46 So my email address is Max@triedandtruemomjobs.com. Max Bonds 36:57 And Triedandtruemoms.com and I check my email daily several times a day so I'm definitely looking to hear from from you. Jillian Tohber Leslie 37:09 Oh, great. And they can find you on Pinterest and Instagram and all of those places? Max Bonds 37:13 Yes, and I just recently joined Twitter. I actually fell off on Twitter. I didn't realize that it was still a big thing for the personal finance niche. So I just created a profile that I'm going to start being more active in as well. Jillian Tohber Leslie 37:30 Awesome. Well, honestly, Max, thank you so much for being on the show. Max Bonds 37:34 Thank you for having me. Join the MiloTree newsletter by signing up for a month free of MiloTree Jillian Tohber Leslie 37:36 I don't know if you know this. But I if you're liking this podcast, I send out weekly emails and I'm sharing tips, tips on social media tips about email marketing tips about growing your business, but I also share tips, personal tips on how to manage your time tips on how I over apologize and what to do about that I really try to cover the gamut of being an online entrepreneur being a female entrepreneur. Jillian Tohber Leslie 38:07 And if you want to get onto my list, the best way to do it is to sign up for MiloTree for one month free and you'll automatically be added and that way also you can take that those 30 days and see how MiloTree can work for your blog or your site by growing your social media followers on Instagram and Pinterest and Facebook and YouTube, and also grow your email list. Jillian Tohber Leslie 38:35 If you have any questions always feel free to reach out to jillian@milotree.com I read everything. We're here to troubleshoot and really we're here to support you and help you grow your business. Sign up for MiloTree now and get your first 30 DAYS FREE!  

Today I'm talking with Alisa Meredith, Content Marketing Manager at Tailwind, and owner of Alisa Meredith Marketing. If you were wondering how to get started with Promoted Pins on Pinterest, this is the episode for you! We go deep and explain everything! You will learn exactly how to set up your first promoted pin campaign on Pinterest and why it's such a powerful platform to drive sales. Resources: Tailwind Alisa Meredith Marketing DevaCurl MiloTree Some links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How to Get Started with Promoted Pins on Pinterest with Alisa Meredith Jillian: [00:00:03] Welcome to the Blogger Genius Podcast by Milo Tree. Here is your host, Jillian Leslie. Jillian: [00:00:10] Hey, Everyone. Welcome back to the show. Today, my guest is Alisa Meredith. Jillian: [00:00:16] Alisa is the content marketing manager at Tailwind, which is a company we've talked a lot about on the show. She also has her own marketing agency where she focuses on promoted pins that is called Alisa Meredith Marketing. So Alisa, welcome to the show. Alisa: [00:00:35] Hey, Jillian. Thank you so much. So happy to be here. It was so great to meet you in person finally. Jillian: [00:00:41] I know. We were friends online and then obviously, we meet people in real life. Jillian: [00:00:45] I Remember we talked about hair because your curly hair looks so good. You gave me all your tips, you showed me all your products and we bonded over that from the beginning. Alisa: [00:01:00] We did. But I have been neglectful in following up on this. Jillian: [00:01:03] In terms of how my hair is going? Alisa: [00:01:06] Yeah. Jillian: [00:01:07] Well, I'm getting my hair cut and then, I'm going to launch into the products. I'll send you a photo after. Alisa: [00:01:15] I thought your hair was fabulous anyway. I think that's how the whole conversation started, but I'm anxious to see what you think if you try this method. Jillian: [00:01:22] Yes. Yes. But if anybody wants to know the special curly hair method, just email me and I will share it. I'll share what Alisa shared with me and the special products. Alisa: [00:01:33] Now, what are we talking about again? Jillian: [00:01:35] I know. I know. So let's talk about Pinterest. Pinterest comes up a lot on this show, and you were saying that you discovered it back how long ago? Starting to use Pinterest in the early days Alisa: [00:01:48] It was 2012 or 2013. Jillian: [00:01:50] Okay, and you, like me, loved it from the beginning. Alisa: [00:01:53] Oh, my goodness. Yes. I used to be a terrible bookmark hoarder in my browser. I just found that I never knew where anything was and of course, you never name them properly. Alisa: [00:02:08] Having this visual system to keep all these articles I want them to refer back to or wanted to read when I had time later, I loved it from the second I found it. Jillian: [00:02:18] Totally, for us, my husband is my partner, he's a technologist, I kept saying to him for Catch My Party, please build me something where I can bookmark stuff because then, I would use the content from our own site and blog posts. Jillian: [00:02:32] I never had a place to save stuff. All of a sudden, Pinterest showed up, and I was able to bookmark all of our own content for myself. Jillian: [00:02:39] And then what I realized was it was driving us traffic and then we were like "Whoa, this is weird. This is awesome." Jillian: [00:02:48] That's also why we then built Milo tree because we need to double down on Pinterest. We need to grow our following. We need to grow this because this is a juggernaut for us. Alisa: [00:03:00] Yes, indeed. And you must be really excited by some of the new stuff that came out from Pinterest recently. Jillian: [00:03:06] Like? Alisa: [00:03:07] Like the following tab that's rolling out to everybody. Jillian: [00:03:10] Yes. Can you explain what that is? Alisa: [00:03:13] Yeah, sure. A couple of years ago, if you went to your Pinterest home feed, you would see the pins from just the people you follow in the order like in reverse chronological order so the newest stuff first. Alisa: [00:03:25] Then when smart feed came in, they added all these filters because there was just too much content coming out, and Pinterest wanted to make it a great user experience.They kind of tried to prioritize what they show, when and to whom so the feed changed up a lot. Alisa: [00:03:39] A lot of people love it because you can discover new stuff but on the other hand, some people really miss the option to have that curated follower feed where you could decide what people and which boards to follow so you could really choose for yourself what you want to see. And now, we can do both. Following tab on Pinterest Jillian: [00:03:58] Yes, yes and there's a little tab on mobile. I haven't explored it on desktop but there's a little tab on mobile that says "following," I think, and if you click it, you will see the pins from only the people you follow. Alisa: [00:04:12] Yeah, I don't even have it on mobile yet. I have it on desktop. Jillian: [00:04:15] Oh, interesting. So weird how they roll stuff out. Alisa: [00:04:19] Yeah. And then there's a page on the Pinterest site that I have bookmarked, and I check all the time because they're always changing it. Alisa: [00:04:26] It's Setting Yourself up for Success on Pinterest page, and they've just changed it to let us know that they are sending out our content to our followers first and then based on the reaction of our followers, that's how they decide what should be seen more. Jillian: [00:04:41] Yes. In fact, I was just at a conference and a woman from Pinterest was there, sharing best practices. She said this interesting piece which is Pinterest tests your content. Jillian: [00:04:51] What they do is they show it initially to your followers to see what kind of response it gets. And if it gets a good response, that's content then that they will show to other people. First five pins of the day on Pinterest get priority Jillian: [00:05:04] The other piece of information this community manager from Pinterest shared is your first five pins of the day are prioritized and show to more of your followers. So if you're going to be optimizing your pins, focus on those five pins of the day. I would recommend that that be all of your content rather than pins from other people. Alisa: [00:05:31] Yes, that's a great idea. There are a lot of questions that came up after that was shared. I love that they're sharing more of that kind of deep dive tactical information. Alisa: [00:05:40] But of course, everyone wanted to know what are the first five? What time zone? So I did contact them, and I got a message back from support that it is midnight UTC. Jillian: [00:05:51] And what is UTC? Alisa: [00:05:52] GMT. Jillian: [00:05:52] It's Greenwich Mean Time. Alisa: [00:05:58] Yeah. It's the same thing. Here on the East Coast, we're on Daylight Saving Time. So I think now, we're four hours behind that. So for me, my first pins of the day start at 8 p.m. Jillian: [00:06:11] Got it. OK. So here in California then, it would be 5:00 p.m. Look, I could do that math really quick. Alisa: [00:06:18] Yeah, I did. I'm impressed. Jillian: [00:06:18] So one thing that you focus on is promoted pins. I feel like promoted pins do not get the same kind of attention that ads on Facebook do, and that people don't quite know how to start with promoted pins or what promoted pins will get them. How to get started with Promoted Pins on Pinterest Jillian: [00:06:39] Can you, in a nutshell, explain what promoted pins are, and what the value is behind them? Alisa: [00:06:49] Sure. I think that there's a good reason for that. On Facebook, if you don't pay, you don't get reached. On Pinterest, that's not the case. Alisa: [00:06:55] Pinterest is very generous in giving us exposure for our content. So I think a lot of people can get really great results on Pinterest without promoting. Alisa: [00:07:04] But If you're on a time crunch or you just want more, promoted pins are the way to go because all it is is just an ad but it is a pin that you've already pinned. Jillian: [00:07:16] So it's taking your clientele and kind of accelerating it. Alisa: [00:07:21] Exactly. It has fewer options in Facebook which, to me, is a good thing because it's not so overwhelming. But it does have one really cool feature which we can talk about in a bit but I don't think any other ad platform has. Alisa: [00:07:38] It is absolutely worth a look especially as you know prices start to rise on other networks as it gets more crowded. Fewer people are using promoted pins so there is room to get started. Alisa: [00:07:49] It Is the way it converts too. We know that 97 percent of the searches on Pinterest are non branded which means that people don't come into Pinterest with a preconceived idea of exactly what they want to buy and from whom. Alisa: [00:08:03] You have the opportunity to get into their minds at a much earlier stage in their decision making process which does mean that you have to be a little bit more patient with your ads on Pinterest, but it also means that you have a better shot against the people with the big ad budgets on Pinterest than you may somewhere else. On Pinterest you can get into the mind of the shopper earlier Jillian: [00:08:21] And what do you mean by that, that you can get into their minds earlier? Alisa: [00:08:25] So, when you're on Google or Amazon, you pretty much know exactly what you want. If you're on Pinterest, you're probably a lot of times in the beginning stages of planning for something. You may be planning a house remodel, and you might be looking for ideas on refreshing mid-century modern bathroom. Alisa: [00:08:46] You're not necessarily searching for a Moen faucet. You are searching for those bigger ideas. You can start to get people into your site, learning about your content, get them on your email list long before they're ready to pull the trigger. Alisa: [00:09:01] I mean people do buy from Pinterest promoted pins quite a bit. 1 in 2 have said they've purchased from a promoted pin but you can get in much earlier which is a huge benefit for smaller business. Jillian: [00:09:14] Got it. Let's walk through. Let's say I have an Etsy shop and I sell jewelry. Talk to me about how you would recommend, I used promoted pins. Jillian: [00:09:24] Let's say I'd take a bunch of photos of my bracelets and rings, and I'm pinning them to Pinterest. What would you say to me? How can I increase sales using Pinterest? Alisa: [00:09:40] The first thing to know is that lifestyle images convert at a much higher rate than do straight product shots. Jillian: [00:09:46] Right, so you don't want just that white background. Alisa: [00:09:48] If you look at the fashion pins on Pinterest and especially take note of the ones that are promoted because people are probably spending more time on those, you'll see very few faces. Alisa: [00:09:57] If it is a product like that, you do want to zoom in on it so people can see exactly what it is. You don't have to put the text on the image. Should you add text on your Promoted Pins on Pinterest? Jillian: [00:10:06] Got it. Would you recommend text on the image? Alisa: [00:10:09] It depends on what it is. In this example, we're talking about a piece of jewelry. If it's obvious what it is, no, you don't need that. I think it could be distracting and take away from it. Alisa: [00:10:19] If it's a service offering or something, absolutely, texts on images are really important. For products, not necessarily. Jillian: [00:10:27] Okay, so I've got this photo or this pin of a bracelet that I made, and it's doing well. It's got a bunch of free pins. And people seem to like it so I'm going to say, "That would be probably a good pin to promote." Jillian: [00:10:44] Would you agree with that as a strategy like put it out there first, see if it gets any kind of organic traction and then, choose that as a pin to promote or do you recommend "I'm going to start fresh, new pin and promote it then"? Alisa: [00:11:00] You can do either but I would say that we're probably not looking at the right thing. I would back up a little bit and see which products are converting from Pinterest. Alisa: [00:11:10] I'm not really familiar with the backend of Etsy. I've done quite a bit in Teachers Pay Teachers so I would want to know which products convert well when people come from Pinterest. Jillian: [00:11:21] Like let's say your Teachers Pay Teachers Page. Alisa: [00:11:25] Yeah. And that you can tell pretty well. But if we're talking about Etsy, hopefully, there's a way to do that. Is there? Jillian  [00:11:35] I think there is, that you can see which products of yours are selling. Alisa: [00:11:38] Yeah. Okay. And hopefully, you can tell what source they come in from. If not, you kind of probably have to give your best guess. Alisa: [00:11:47] Generally speaking, I think the lower priced items do better on Pinterest promoted pins if you're looking to get sales immediately. Of course, little impulse buy. Alisa: [00:11:58] But instead of starting from the pin, I will start with the product. Think about what's going to convert. If you then can look at your pins, you have one that leads to that, it gets great engagement, it gets a lot of re-pins, then that's the one I would do. The real value of Promoted Pins on Pinterest Alisa: [00:12:13] The great thing about promoted pins of course is that it's already an existing pin. You promote it. You show it to tons of people. It gets a ton of re-pins. Anyone who clicks on any of those re-pins, you don't pay for the traffic to your site. Jillian: [00:12:27] Wait. Say that again. So explain that. This is where I think the value of promoted pins is really obvious. So explain. Alisa: [00:12:38] If you like a bargain, you want to hear this. When you promote a pin, you are paying to have it shown to many, many, more people. As many, many, more people see it and those many people re-pin your pin, if others then see those repackaged versions of your promoted pin and they click on it, you don't pay for those clicks. Jillian: [00:12:59] Great. So I've got this pin of my bracelet. You like it. You pin it. So it shows to you. I pay for it to show to you. Then you re-pin it. Jillian: [00:13:12] It's now in your Fabulous Jewelry board. And then somebody, your friend or whomever is following you, sees it there and they click on it. And they even end up on my shop. I'm not paying for that. Best bargain on Pinterest is Traffic Campaigns Alisa: [00:13:26] If you're using a traffic campaign, though that's where you get your best bargain that way, yeah. Jillian: [00:13:35] Okay, so versus what is it like, conversion, like where there's actually a purchase. Alisa: [00:13:40] No. The other options are you can pay for awareness. That one, it can generate re-pins but I find the best bargain overall is with traffic campaigns. Jillian: [00:13:52] Got it. Alisa: [00:13:53] Yes. Awareness really is just to get it in front of people. You're not paying for any action on it. You're just paying per impression. Alisa: [00:13:59] You c an pay for an engagement ad which I thought this will be good because I thought maybe I can increase the number re-pins for very little money and then, get clicks from that. . Alisa: [00:14:11] In My experience, and please try everything because it might be different for you, but in my experience, what I ended up paying for were close ups where people click on the pin and look at it enlarged, and then nothing else happened. Jillian: [00:14:24] That was when you were paying for that with engagement. Yeah. So engagement, you're paying any time somebody clicks on the pin but doesn't necessarily go to your site. They're just looking at it. Alisa: [00:14:33] Yes, so I always stick with traffic campaigns. Now, I tried to make that work for me but it just didn't. Jillian: [00:14:41] That's interesting. So I am going to promote this pin, my bracelet pin, and I'm going to do a traffic campaign so it just gets shown to more people. Alisa: [00:14:52] And you're paying for the clicks only. Jillian: [00:14:54] I'm paying for the clicks only so it's being shown to many more people than the number of people clicking. Alisa: [00:15:02] That's right. And so in effect, you're getting awareness on top of it. Jillian: [00:15:06] That's terrific. And then what do you recommend? Do you recommend a follow up pin? What else would you put in that stew? Alisa: [00:15:18] Okay, so what you could do with that, let's see, you have just the bracelet. I think for a product like that, a standalone promoted pin campaign can work really well. You don't necessarily have to get into a funnel if you're selling a piece of jewelry. Alisa: [00:15:35] What you could do then on top of that is you could build another traffic campaign where you're targeting people who engage with that pin. How to target people on Pinterest Alisa: [00:15:47] And here's why that might be cool: if you target your promoted pin by people who have engaged with it, and bear with me because I may have to say this twice, you could say "I want to target people who have not clicked on this pin. They've done something else with it but they haven't clicked on it." Jillian: [00:16:09] Clicked on it, meaning to see a big version of it or to actually go to my site? Alisa: [00:16:16] Close up. Click would be going to your site. I can then target anybody who has engaged with any version of that pin. Alisa: [00:16:27] So if I take, I have the bracelet product page URL and I'm going to say, "Okay, Pinterest, I want to target anybody who has engaged with my pin but has not clicked yet. This is the pin, whatever pin it is, has to lead to this page." Alisa: [00:16:42] So Pinterest will go out and find every version of every pin of the links to my page. It doesn't have to be something I pinned. It could be something you pinned or somebody down the street or somebody across the world. Alisa: [00:16:56] I can now target people who have engaged with my content even if they don't follow me or they didn't click on my particular instance of that pin. That's the one that I don't think is available on any other network. Jillian: [00:17:12] Wow. Okay, so back to that bracelet pin, if you pinned it, somebody sees your pin, had enlarged it, done a closeup of it, I can then target that person who doesn't follow me, who's never seen my account on Pinterest but I can then target that person? Alisa: [00:17:32] Right, because basically, what you're doing is saying, "I know this person showed some interest in this pin or one of the pins that goes to this page at some point but they didn't click on it to go to my website." Alisa: [00:17:43] So now, I want to hit them with a pin that takes them to my website. Jillian: [00:17:47] Wow. That's terrific. And how much are we talking about in terms of paying for promoted pins? Alisa: [00:17:56] Right. It's an auction like Facebook is. So it depends on your targeting and the competition of your targeting. You don't have to spend a ton of money. How to set up an ad group on Pinterest Alisa: [00:18:09] When I set up a campaign, I will typically set up multiple ad groups inside of it. Those ad groups will be separated by what kind of targeting I'm using. Jillian: [00:18:19] Is that the same? Explain what that means. Are you using the same pin but targeting different groups with it? Alisa: [00:18:25] Yes. So typically the way that I organize a campaign is the campaign will be for one product or one article. Underneath that campaign will be the different ad groups which are divided by targeting types. Alisa: [00:18:39] I might have one that's targeting by search keywords. I might have another one that's targeting by visitors to my site. I might have another one that's an act like audience of some audience that does really well for each of those ad groups. Alisa: [00:18:56] I would never want to try to make it work with less than five dollars a day. Because it will take forever to figure out if it's working. Jillian: [00:19:07] Exactly. And I just wanted to go over that again which is so we've done some for MiloTree. We've done some paid promotion on Facebook and Pinterest. Jillian: [00:19:17] And it's this weird thing which is you just put five dollars in per day. What you're really trying to do is learn. Jillian: [00:19:25] At five dollars a day or less than that, it's really hard. Your stuff is not going to be shown very much. What you're trying to do is get data. So in a weird way, you do want to spend upfront so that you can learn quickly. Alisa: [00:19:41] That's right. You have to consider too that even if it doesn't convert really well right away, you are building a re-targeting audience so that you can later on target people to that page because they saw your pin or you can use re-targeting on Facebook because now, they've been to your site. It's a little bit of an investment upfront. Jillian: [00:20:02] Yes. Let's say, you create a campaign and in it, you've got the same pin but you're targeting different audiences. You would put at least five dollars toward each of those pins, each of those audiences? Alisa: [00:20:23] Yes, absolutely. I typically will have a lot more than that. Usually, you have 12 to 14 because I also separate it out by mobile and on desktop. Because your cost per conversion can be so incredibly different. Jillian: [00:20:45] Interesting. What do you find because, do people buy on mobile? Alisa: [00:20:48] Yes, they do but it depends on your product. If you have a SaaS product or if you have a software product, people are probably going to find it on desktop. Jillian: [00:20:59] MiloTree, for example. We get very few conversions on mobile. You're not going to sit there on your phone and be optimizing your pop up. Almost all of our conversions are desktops so when we have run ads, we only target desktop. Can you get sales on mobile on Pinterest with Promoted Pins? Jillian: [00:21:17] If I'm a jewelry designer, could I get sales on mobile? Alisa: [00:21:21] Oh, totally and just talking to my ad rep at Pinterest, she shared with me that it doesn't matter what industry you're in, the vast majority of the conversions, the sales are happening on Apple products like your iPhone and your iPad. Jillian: [00:21:39] How about like Apple computer or does she mean more mobile? Alisa: [00:21:43] She's talking more mobile because Pinterest is so mobile. What we promote a lot of times is somewhat unique. We're not selling a physical product. Alisa: [00:21:52] For physical product, you're going to probably get a lot more on mobile but you might find it super expensive, and you still get a few on desktop, I would try it anyway. Jillian: [00:22:04] So you are now promoting to 12 to 14 different audiences at five dollars a day. Alisa: [00:22:10] Yeah. Jillian: [00:22:13] That is an investment. Alisa: [00:22:14] It is but you know what? I'm a bargain hunter. No one knew this about me. Jillian: [00:22:20] I like that. Alisa: [00:22:21] Because I told you to find some products on Groupon. Jillian: [00:22:25] Groupon. Totally. You just have to say the name of the hair products just so in case anybody sees. Alisa: [00:22:29] Yeah, Diva Curl. Jillian: [00:22:31] Diva Curl. Alisa: [00:22:36] So if I had an Etsy shop and I'm looking at this and I'm thinking, "No way", can I do 12 ad groups at five dollars a day for a month to figure this out? Alisa: [00:22:46] I totally understand that especially if you had 10 products you wanted to promote. It's just impossible. Alisa: [00:22:53] So there are two different ways you could do this. One way is you could create a promoted pin that had a whole collection of items that you wanted to promote. Jillian: [00:23:03] Within the pin? Alisa: [00:23:05] Yes, like a collage. That can work really well. Pinterest even recommends a strategy having multiple items in an image because it appeals to a much wider range of people when they see it. Jillian: [00:23:17] That makes a lot of sense. Alisa: [00:23:19] Yeah. And then, that's a way to really figure out what kind of audience is going to work for you without having to manage and pay for 10 different campaigns. Alisa: [00:23:29] You just have one and then, the pin would lead to a page where you would have all those items very easily purchased. Alisa: [00:23:38] Target does this really well. In my presentation for Social Media Marketing World, I showed a pin that they had of two different dining room setups and then if you click on that pin, it takes you to all their dining room setups. Alisa: [00:23:52] So you could do that in the pages. It's basically a catalog page with just all items that's easy to buy, easy to put in your cart. Jillian: [00:24:01] So I make bracelets. I have a variety of bracelets in a collage. I put, let's say, three bracelets and I link it to my bracelet page. So instead of just those specific products, I could link it to some sort of catalog of all of my 20 bracelets. Alisa: [00:24:21] That's right. You could do that. So that's one way to kind of keep the cost down when you're just starting. Alisa: [00:24:28] The other way is to try to prioritize your ad groups, prioritize what kind of targeting you're going to try. Different way to use Pinterest targeting Alisa: [00:24:37] There are a bunch of different ways you could target. You could target by broad match keywords which is basically Pinterest looks at your keywords, matches them to a prescribed interest and serves them up in the home for people they think might be interested in it. Alisa: [00:24:53] That's one way to reach strangers. You can also use phrase in exact match keywords which only will show your pin when somebody searches those terms. Broad match vs. exact match on Pinterest Jillian: [00:25:04] So broad matches exactly what it says which is if it's an exact match, you would have to say pearl bracelet. Somebody has to be searching for pearl bracelet but if it's a broad match, it could be some other type of bracelet or just the word "bracelet" like some sort that Pinterest knows. Alisa: [00:25:26] No. Jillian: [00:25:26] Okay, tell me. Alisa: [00:25:27] What you just described is exactly what you would think. And that's what I thought too. But then I exported some of my promoted pin campaigns that were just using broad match keywords, and I found that they were showing up in the home feed. Alisa: [00:25:43] And I said to Pinterest "What's this about?" Because I thought it would be people searching these broad topics. They said "No, it has nothing to do with search." Jillian: [00:25:53] Wow. That is different than Google ads, just so you know. Alisa: [00:25:57] I think it's different than everything. Jillian: [00:26:01] Definitely look into that. Broad match is not what I think it is. Alisa: [00:26:04] It is not. Jillian: [00:26:05] So broad match means it's going to show up in somebody's feed that they're not searching for bracelets. Pinterest thinks you might like bracelets so my pin's going to show up in your feed. Alisa: [00:26:16] Yeah, and they do have good reasons to think that. So they can look at the boards that I create the pins, that I engage with and think that person might be interested. Alisa: [00:26:23] But I ran an experiment, and the results will not surprise you. So I did two sets of 74 identical ad groups, same pin, same descriptions, same everything. Alisa: [00:26:34] The only difference in the two sets is that one, I used broad match keywords; the other one, I use the phrase in exact match type keywords. The phrase in exact match converted at 60 percent higher into sales. Jillian: [00:26:51] Interesting. Alisa: [00:26:53] The broad actually gave me, I think, it was two thirds more re-pins which makes a lot of sense because it's searching what you are going to buy. People who are just interested are probably going to save it for later. Jillian: [00:27:07] Exactly. They are higher up in the funnel. Alisa: [00:27:12] Yeah, which is fine. There's value in that as well. Jillian: [00:27:16] That's interesting. Alright. So sorry. I had taken you off the path. Alisa: [00:27:20] I know. We kind of had to go there because it was confusing to me as well. So we have our broad match, our phrase and the exact match. So those are how we can target strangers really easily. Alisa: [00:27:38] If I were going to do like three ad groups to start, I would probably do one that's phrase and exact match. Then I would do a visit or audience. Alisa: [00:27:47] So, depending on how big your email list is, you can just target people who went to any page on your site or you can really break it down. Alisa: [00:27:55] On Etsy, I don't think you can do this unfortunately because you can't put the pixel. If you think you're ever going to want to run a promoted pin ad, do this now. Alisa: [00:28:07] So go to your conversion tracking in Pinterest ads, grab the pixel, put it on the header of every page of your site. What that does is allows Pinterest to collect information on people coming to your site. Alisa: [00:28:21] You can even break it down by "I want to target someone who went to this page" or this list of pages but didn't go to this page, and that's how you can create a funnel once you get enough information. Alisa: [00:28:33] The tricky thing about Pinterest, of course, is it's not as big as Facebook or Google. So audiences that are below 100,000 in size, it can be difficult to scale. Alisa: [00:28:45] So for an Etsy seller , it's probably going to be tough to scale that kind of audience. Jillian: [00:28:52] So what you're saying is that you need at least a hundred thousand visitors? Alisa: [00:28:57] Yeah. Jillian: [00:28:57] To your site. Alisa: [00:28:59] Yes. Jillian: [00:29:00] Is that per month or there's a total? Alisa: [00:29:02] No, you can set the time frame. So when you create your audience, you can put in - I want to target people who've been to my site in the last, and it goes up to almost two years, I think. Jillian: [00:29:12] Wow. But remember, those people who came to your site two years ago are much less valuable to you than the people who came yesterday. Alisa: [00:29:19] That's right. Jillian: [00:29:22] So this might not work as well if you are a small shop, a small Shopify store, let's say. Alisa: [00:29:33] Getting into Etsy mode, I'm still going to stick with the phrase in exact match keywords. That's going to help us reach a new audience and then, it might make more sense to try to do an engagement audience. Alisa: [00:29:47] So, people who have engaged with pins that go to your site. Particularly if you have a lot of re-pins out there. You're probably going to get a bigger number that way and then, what else would I want to do? Alisa: [00:30:01] I think in that case where you don't have a lot, like you don't maybe have an email list, we'll say you don't have an email list, you don't have much of a visitor list. Alisa: [00:30:12] Phrase and engagement, and maybe try the broad match keywords. So that would be my three I would start with. Targeting your email list on Pinterest Jillian: [00:30:29] Okay. Now, if I do have, let's say, I happen to have a big email list, tell me what I could do with that. Alisa: [00:30:36] You could upload it and target those people who ever Pinterest could find. Jillian: [00:30:42] That's pretty interesting. I'm collecting emails on my site, let's say. So if I've been an Etsy shop member, I can't collect them on Etsy but let's say, I have a blog, which I highly recommend you do, that links to my Etsy shop. Jillian: [00:30:54] On my blog, I can collect email addresses. Again, you can do it with MiloTree. You can do it with a whole host of tools. You can give content away in exchange for their email address, whatever. Jillian: [00:31:06] Let's say I've got 40,000 email addresses. Alisa: [00:31:12] Awesome. My first question would be is it segmented at all? Jillian: [00:31:16] Let's say, and what that means is like I've tagged certain groups like maybe I collected a group of e-mails who loved my How to Clean Jewelry free content or something, like I know these people are interested in jewelry. Jillian: [00:31:33] I know this group is interested in scarves, let's say. Maybe I have added tags to those different emails, email addresses based on where they came from, how they got on my list. Alisa: [00:31:46] Yes, you can upload each of those separately. That's a different audience so then, you target smarter. Jillian: [00:31:52] So I've got my jewelry list, I've got my scarves list. Alisa: [00:31:55] You probably have a customer list too. Jillian: [00:31:58] Yes, definitely, who have actually made purchases. Alisa: [00:32:01] Every time you come out with a new item, you can promote that to them. Jillian: [00:32:05] So then I am going to upload these email address lists and then Pinterest is going to say "I know people's email addresses who are on Pinterest." Jillian: [00:32:15] If there's a match, if somebody is searching on Pinterest with the same email address that I have, I'm going to show them that promoted pin. Alisa: [00:32:25] That's right. Jillian: [00:32:27] And if they've purchased from me in the past, then chances are they might purchase from me again. And so I will put that in my, let's say, purchase email list, target and those people are probably the most valuable to me. Jillian: [00:32:42] That is incredibly cool. How have you found that working? Alisa: [00:32:47] It depends on the quality of the email list and what you're promoting. I always try everything. That's where I would start with the three. Alisa: [00:33:00] I would start with just a few to keep your budget down and then after a month or so, look at whichever one is not working as well as the other two. You can turn that one off and try something else. How long should you run ads on Pinterest? Jillian: [00:33:09] Okay. That's my question. How long does it take to learn? Alisa: [00:33:39] Count on about twice as long as other platforms. Jillian: [00:33:18] Because like Facebook, I've heard at least run them a week. Alisa: [00:33:20] Yes. I would go more than that for Pinterest. Jillian: [00:33:25] So you would go up to four weeks? Alisa: [00:33:28] You can tell in a couple days if it's just not going to get any impressions and then, you try something else. But as far as waiting to see about sales, yeah. Jillian: [00:33:37] And the one thing that I struggle with, I see my results, my early results, I want to get in there and I want to start mucking around. I want to start. It is hard. Jillian: [00:33:49] I want to let you know it is hard to watch that money going like you are spending. Every day seeing your bank account go down, and you're going, "Oh my God. It's just not working." Jillian: [00:34:02] I want to get in there too early and start turning ads off, turning ads on. And I kick myself. I really have to not look, force myself not to look at my results because my human nature is like I could figure this out. Bleeding money, how do you deal with that? Alisa: [00:34:24] I have the same issue. I mean if you're on Etsy, too, it's really hard because you're not seeing the conversion data. Alisa: [00:34:32] So on a site that you own, you can install pixels that will allow you to tell which promoted pins and which targeting is actually resulting in sign ups, resulting in purchases, resulting in add to cart, all these cool things. Jillian: [00:34:48] Can you explain what that means? Alisa: [00:34:50] Yeah. So when you install that conversion pixel on your site, all you're able to do at that point is basically track clicks and also keep track of the people who go to your website. Alisa: [00:35:05] So in your Pinterest ad dashboard, you're going to see conversions but you don't really know what that means. Was it converted to a click through to your website? Was it a sale? What was it? Alisa: [00:35:17] But if you do a little more advanced tracking, which I highly recommend for people who are going to spend a lot of money on promoted pins and/or who have a lot of products to sell and you really can't do it on a site like Etsy or Teachers Pay Teachers. Jillian: [00:35:32] Right, because you don't own that. Alisa: [00:35:35] So you'd want to do it on a store that you own. Unfortunately, I know that's not one of the options for everyone but if you can do that, then when you go to your ads dashboard, you're able to see over time what targeting does to impact your sales. Jillian: [00:35:51] Right. So when there is a sale, Pinterest can determine whether that sale came from that promoted pin so you're going to actually see, "Oh my God. I spent $20 on an ad but it drove $50 in sales." Alisa: [00:36:12] That's right. Jillian: [00:36:13] And that was good. That's worth investing more money in. Alisa: [00:36:18] Right. You can also do it with UTM codes. In Teachers Pay Teachers, they have a dashboard where you can see where the sales come in and you can see if there's a UTM code used. Alisa: [00:36:29] We can kind of figure it out that way but ideally, you want to be able to see it in the Pinterest ads dashboard if you can. I'll tell you what happens to me when I go in there, I had to do a little test to calm myself down. Alisa: [00:36:44] But when you go in and look, it'll be like a month ago, things were going along pretty good. And then, the last two weeks or so, it just tanks. It looks like you got no sales at all. Alisa: [00:36:56] But if you're patient and you wait a week or two and then you go back and screenshot that exact same time frame, you'll see the conversions were good all along in the past because of the way Pinterest tracks the conversion. Alisa: [00:37:12] If you saw the bracelet pin on April 1st and maybe you re-pinned it, then on, let's say, April 15th, you did a Google search and you ended up on that same bracelet page, then you bought it, Pinterest looks at that sale and says, "That was because of the promoted pin." Alisa: [00:37:35] It attributes that to April 1st, that day you acted on the pin. Not to April 15th." So on April 15th, you're looking at your ads dashboard and thinking nobody bought anything that day, but they did. It was just on April 1st to get credit. Understanding sales on Pinterest using Promoted Pins Alisa: [00:37:50] Got it. Jillian: [00:37:50] It's crazy but that plays into our little panic. Alisa: [00:37:55] Is this really working? Should I change it? Do I need to turn it off? Try to give it time. Go into it. I like how you said it's about learning so make a commitment that you're going to stick it out until you learn something. Jillian: [00:38:09] Yes. And a couple of other things: one, UTM parameters. I just want to say what they are. It's a unique URL. So I've got my URL to my bracelet. And then what I can do is I can add some code beyond just the regular Etsy URL that makes it a very specific URL. Jillian: [00:38:30] If somebody buys from that URL or comes to my site via that URL, I can get data on that specific URL which is going to land me on the same page, the same bracelet page but it's going to look different. Jillian: [00:38:44] I can tell where my traffic is coming from which is how you would describe it. If you don't know how to set up, Google it. Alisa: [00:38:52] It's really easy. You're right, and that's how we use it for Teachers Pay Teachers. But the limitation on that is if they don't purchase in that moment when they're using that UTM code, we aren't able to capture the sale. Alisa: [00:39:07] So if there's any way you can put that conversion tracking in that event tracking pixel on a website you own, that's what you want to do. Jillian: [00:39:16] Okay. Here's the other thing: Tell me if you think this is true which is you want your data to direct you to what is working. Jillian: [00:39:26] However, there are other times where, for example, we were running Facebook ads for MiloTree. We could not connect exactly how that sale came to our site but when we were running ads, our sales went up. Alisa: [00:39:44] Yeah, and I think a lot of people do it that way. Jillian: [00:39:46] So it's like it wasn't this direct. You want to be able to say ,"Wow, I read this ad. This ad led to this many sales. I can see that direct line. I could see the conversion pixel." But sometimes, the story is murkier. Alisa: [00:40:05] That is so true. Jillian: [00:40:07] So this is where by getting in there, experimenting and trying, you start to get a sixth sense. Do you agree? Alisa: [00:40:15] Yeah, I do. Jillian: [00:40:17] And so when you can't fully determine it, you have to look at it and say "Wow, I started ads on April 1st. My sales went up." I don't know. I can't tell you why or how that happened but they did so I'm going to keep running those ads or you can then do an experiment, turn off the ads and see if your sales drop. Alisa: [00:40:41] Yeah. And I think that's why it's important to not change anything else. If that's what you're relying on, then don't turn off your Facebook ads. Leave it all running to leave everything the same so you only change one item, and that's how you know it's working. Jillian: [00:40:57] And this is another piece of human nature that I fail this test and I have to like literally tie my hands. Jillian: [00:41:08] I wanna start changing more variables and then gets me in trouble because you want to only test one change at a time so that you can identify, "It was this, and I want to get in there and start changing audiences, whatever." And I then learned nothing. Jillian: [00:41:29] So I've spent a ton of money. Maybe I've gotten sales. Maybe I haven't. But at the end of the day, I know nothing. Alisa: [00:41:34] I know, like easier said than done. I totally understand. Jillian: [00:41:38] So if in fact, you're in this situation and you're like me in that you want to know immediately, you don't want to be kind of bleeding money, just know that your instincts are probably not going to help you. They might hurt you. Alisa: [00:41:53] Right. But over time, like you said, you will start to intuit it what's going to work, what is working and you'll be able to trust that a bit more. Jillian: [00:42:02] Exactly. Again, we talked and you were talking about promoted pins, do you recommend them? I am a small Etsy shop, and I sell bracelets, should I dig in, spend the time learn how to do this? Is it worth it? Alisa: [00:42:18] Yes, you should. Particularly, if you have tried advertising elsewhere and in it, the price has gone up. Alisa: [00:42:29] I wouldn't say if you've tried elsewhere and nothing works and you don't get any sales, then maybe there's a problem with the pricing, the presentation or something but if you're feeling priced out of other options for sure or if other things are working, you just want to try a new audience, yeah. Alisa: [00:42:46] You know your people are on Pinterest. You know you're getting sales from Pinterest. Yeah. Jillian: [00:42:52] And that is a really good point. I mean Pinterest's audience keeps growing, keeps evolving but if you are in that sweet spot of women who love beautiful things, who want to remodel their house. Isn't food like the number one category on Pinterest? Alisa: [00:43:11] I think so. Jillian: [00:43:15] Go where your people are. If they're not on Pinterest, don't advertise on Pinterest. But if on Facebook, there probably is that audience on Facebook Alisa: [00:43:26] Yeah. So if you know where your traffic comes from, if you know where your sales come from and you're seeing it's coming from Pinterest, obviously it's a good bet for you. Jillian: [00:43:36] Wow. I have learned so much. Jillian: [00:43:38] Dissect this with me: We ran two ads on Pinterest for MiloTree. They were traffic campaign ads which is what you recommend. One led to a blog post, and one led to our sign up page in our homepage. Jillian: [00:44:03] Our pin that led to a blog post, it was something like 10 Ways to Grow your Instagram Followers. It performed so much better than our pin and I think it was the same pin. Would that make sense? Alisa: [00:44:25] No. Jillian: [00:44:25] I know, then it was different pins. That's where, again, I have too many variables. The one that was like grow your social media followers, an email list or something that was more general that led directly to our home page did not perform anywhere near as well as our 10 Tips to Grow Instagram. Alisa: [00:44:42] Well, that didn't surprised me but let me ask you another question first. Jillian: [00:44:45] Go. Alisa: [00:44:46] When you say it didn't perform as well, what do you mean? Jillian: [00:44:49] Clicks. Alisa: [00:44:50] Okay, so what you really want to look at is conversions because if you think about it, people are going to click because they want to learn about 10 ways to make their Instagram better. But, does that mean that they're necessarily going to sign up your email list or sign up for your products? Not necessarily. Alisa: [00:45:06] You have two steps when you're doing that. They have to click on the pin. They have to go to the blog post, and they have to convert whereas if you're promoting a landing page with a sale sign up, definitely put a pin, they have to sign up. Alisa: [00:45:18] You have removed a step in between. I would guess that even if you got far fewer clicks to the landing page, you're probably still overall converted better than the blog post. Jillian: [00:45:29] Interesting because I think you're right. This is back, I don't know, maybe a year ago where I wasn't sophisticated to know this, and I was just looking at clicks. I have to check to make sure we have our conversion pixel on. I think we do. Alisa: [00:45:46] Okay, but remember, you can have your conversion pixel in there. It's tracking clicks. It's tracking traffic but you need to set up your event tracking in order to figure out what's really converting. Alisa: [00:46:00] It's going to depend so maybe your blog post converts amazingly well, the sign ups and then, that would be great. You should promote that. Alisa: [00:46:10] Maybe you could have a slide in for converting to sales. If your landing page converts ten times better than your blog post, then send them there. Jillian: [00:46:20] That's where I want to send them. I was just actually talking about Facebook funnels. What is your thought about setting up Pinterest funnels versus, I'm just going to advertise my bracelet? Are there Pinterest funnels like is that a thing? Sales funnels on Pinterest Alisa: [00:46:39] Yes, absolutely. So if you had a huge amount of traffic, you got a huge amount of engagement, you had just massive numbers going on, you could create a funnel exclusively in Pinterest. Alisa: [00:46:52] You could target a person who went to this blog post and then, target them with an ad that goes to the next blog post which is bringing them further down in the funnel. Alisa: [00:47:04] And then you could target the people who clicked on that pin with another ad that brings them to a landing page. So you could do that kind of all on Pinterest funnel if you had a huge audience. Alisa: [00:47:18] But, for most of us, what we're going to do for a funnel instead is to get them from Pinterest to our website to our e-mail list and then, we can work from there. Jillian: [00:47:28] So it's a way to drive email sign ups. Alisa: [00:47:32] Yeah. Jillian: [00:47:33] I'm just taking notes because this is so good. Jillian: [00:47:37] Okay. And then therefore sell them. The relationship that I can build once they've signed up for my list. Alisa: [00:47:43] That's right. Yes. Jillian: [00:47:44] So the final conversion probably then wouldn't happen on Pinterest. It would happen via the connection that we built. Alisa: [00:47:51] That's right. But if you had your event tracking set up on Pinterest and the conversion happened within a set period of time, you would be able to see that in your dashboard. Jillian: [00:48:00] Can you explain? So that means that Pinterest is watching, listening or tracking is a better word so that if in fact you've clicked on my pin, you've gone to my site and then ultimately, let's say, I put it for 30 days. 30 days later, you make a sale. Jillian: [00:48:17] I make a sale. You buy my product. Now, it might be that you're getting emails in the short term because I'm reaching out to you and telling you about my product. You make a purchase. Pinterest will say "Aha, that sale came from that pin." Alisa: [00:48:35] Yeah, that's right. I love the way that the Pinterest does that. It's not always that last touch attribute so it doesn't have to be that the last time before they bought was that they were on Pinterest. Alisa: [00:48:46] It's them kind of helping you see how it fits into your larger sales cycle. Jillian: [00:48:53] I love that. Alisa: [00:48:54] Yeah, me too. There are limitations though. Certain browsers will remove that tracking information, and certain ad blockers will remove it. Alisa: [00:49:01] You have to figure it's under reporting a little bit only because there's no way to get that information. Jillian: [00:49:08] And this is again where you get that sixth sense, and you start to like go ,"Well, I am getting sales even though it's not exactly showing me the direct path but there's something working there." Alisa: [00:49:25] That's right. Jillian: [00:49:26] Oh, gosh. We are going to have to do a part two to this because what I'm going to do is I'm going to use this information, and I am going to run some more ads, some more promoted pins and then I would love to check back in with you. Go over how that worked. Alisa: [00:49:46] It's a date. Jillian: [00:49:47] Is that a date? Alisa: [00:49:48] Yeah. Jillian: [00:49:48] And anybody else who wants to try, start with the first, the basic stuff that Alisa has talked about. Jillian: [00:49:56] Add a very simple campaign where you are doing a traffic campaign, you're targeting very few audiences, you're going to do five dollars a day and you're going to start collecting information. Jillian: [00:50:14] Start at your site, start at what is already selling and start promoting that. And in terms of imagery, do you then try different images and see which one of those is the best? Alisa: [00:50:31] Yes, you do. There are some suggestions for promoted pins like you should use a little bit of subtle branding so either your logo or your website. Then, you want to put it at the top, the bottom, in the middle so it doesn't get covered up by all the buttons. Text on image if it's not clear what it is. Alisa: [00:50:52] If you want to test images, you can put more than one image inside an ad group just like you do on Facebook. Alisa: [00:50:58] However, it does not test for you. On Facebook, if you have two ads in an ad group, it will figure out which one works best and show that one more. Pinterest, unfortunately, that does not work at this time so you could find that your pin that isn't doing very well is getting all the impressions and not converting; and the other one that maybe could do really well isn't. You have to break it out. You have to do two different ad groups. Jillian: [00:51:27] Got it. There is a lot of branching. I'm willing to dig in. Alisa: [00:51:35] Yeah, which is probably why you start with one or two products. Otherwise, it becomes unwieldy. Where are Promoted Pins on Pinterest heading? Jillian: [00:51:42] Totally. Where do you see promoted pins going? Alisa: [00:51:45] I love where they're going. They just released a brand new reporting dashboard which I adore. Alisa: [00:51:52] Because, the way that I run pins, I might have, like I said, 14 different ad groups. If I want to see what's working with this one piece of content, now, I can just search for that one piece of content. It will pull everything out of all the groups. Alisa: [00:52:05] It shows me everything I need. Love it. So their reporting is top notch, and they've put a lot into that. I appreciate that. Alisa: [00:52:14] The other thing that I can see coming is more targeting. We have some really great targeting options now but I think they're going to give us more because they learn so much about us. Alisa: [00:52:28] They learn so much about us that they could do more. Alisa: [00:52:31] They've been talking about doing like column personas so targeting like new parents, people getting ready to move or people in certain life stages. I'm anxious for that. They've been talking about that for a while. Jillian: [00:52:45] And are they look alike audiences? Act alike audiences on Pinterest Alisa: [00:52:47] Yeah, they call them "act alike." So, if you start running an audience ad like to your email list, and it's doing really well but you're just not getting enough impressions, definitely try an "act alike" on whatever audience works. Jillian: [00:53:00] And again, the beauty of that is that Pinterest understands your email list and then can create an audience that looks like your email list but isn't your email list and usually, that audience is bigger. Alisa: [00:53:14] Yes, it's always bigger even if you choose the one percent similarity. Jillian: [00:53:18] It's so true. Alisa: [00:53:19] 720,000 people or something big. Jillian: [00:53:23] Exactly, and like for me, I have found that's the power. That was the power of Facebook for us. It's the look alike audience . I haven't tried that yet on Pinterest. Alisa: [00:53:31] Yeah. I think that the challenge there, that what I have seen, is if you have a really tiny source audience. Alisa: [00:53:37] Let's say, your email list converts or works really well as an ad but it's only 3,000 people. So then if you're asking Pinterest to match your 3,000 with 720 million on their platform, that's a lot to ask. It may not be completely relevant. Alisa: [00:53:59] What I would do if that was the case, if I had a small audience source audience, I would add on top of that a couple of keywords. I try to make it a little bit more relevant for people. Jillian: [00:54:10] So you're kind of telling Pinterest here's my email list, and Pinterest is inferring stuff from these people. Jillian: [00:54:19] Let's say they're all married. Pinterest now knows that they're all married but if you say crafts or jewelry, then you go "Pinterest now has two pieces of data." Jillian: [00:54:32] They know that audience is all married, and they like jewelry so when they're building their audience for you, they can at least have more information. Alisa: [00:54:42] Yes, I like to give them help because that's a lot to ask. Jillian: [00:54:45] It is a lot to ask. That's terrific. And then explain how people can reach out to you like via Tailwind. Jillian: [00:54:52] Remember, Tailwind, again, we'd be lost without it. It's our scheduling service. We use it for Pinterest. We use it every single day. It's terrific. Definitely check it out. Jillian: [00:55:06] So how can people reach out to you via Tailwind or via Alisa Meredith Marketing? Alisa: [00:55:12] Yes, you can reach me on Twitter. It's a great place to find me. It's just @AlisaMMeredith. That's the same on Pinterest, Instagram. Tailwind, you can reach me at alisa@tailwindapp.com. Jillian: [00:55:29] Awesome. Well, Alisa, thank you so much for being on the show. I'm taking notes. I've got like two pages of notes just talking to you. Alisa: [00:55:38] I'm so excited to see what you do. Jillian: [00:55:41] Yes, I will be reporting back to you. Alisa: [00:55:42] Thank you. Jillian: [00:55:43] Alright. Thank you again. Alisa: [00:55:45] Yeah, my pleasure. Thank you. How to get free followers on Instagram fast Jillian: [00:54:55] Well, if you've got two minutes, I've got a product for you. It's MiloTree. Jillian: [00:54:59] MiloTree is a smart popup slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [00:55:14] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google friendly on mobile and desktop. Jillian: [00:55:27] We show a Google friendly popup on desktop and a smaller Google friendly popup on mobile. Check it out. Sign up today and get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

Today I'm talking with Leslie Samuel from the blog, Become a Blogger. Leslie and I break it down step-by-step how to start a successful online business. If you follow the advice Leslie shares, you'll be able to cultivate an audience, understand their needs, create trust, and sell products to them that make their lives easier. It's not rocket science, but it is about authenticity! Resources: Become a Blogger Social Media Marketing World Learning with Leslie Pat Flynn MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How to Start a Successful Online Business Intro: [00:00:03] Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hey, everybody. Welcome back to the show. Today, my guest is my friend, Leslie Samuel. Leslie is a blogger, a podcaster, a business coach, and he is the creator of Become a Blogger, which is a blog focused on how to start and grow a profitable blogging business. Welcome to the show, Leslie. Leslie: [00:00:34] Well, thank you so much for having me, Jillian. I appreciate it. Jillian: [00:00:38] So a couple of things. One, I met you in real life at Social Media Marketing World. I went to your session, and I came up to you afterwards and sai,d "I wish you had been my science professor." Leslie: [00:00:54] Yes, we did meet there in real life for the first time. I was very flattered by your comments. Jillian: [00:01:02] Because you were a professor. Leslie: [00:01:05] Yes, I used to be a professor. Jillian: [00:01:07] You just have this lovely way that you teach, that I was so happy you were teaching me at Social Media Marketing World. Leslie: [00:01:16] I'm glad to hear that. Jillian: [00:01:17] And also I was a guest on your podcast. Leslie: [00:01:20] Yes, you were. Jillian: [00:01:21] Which was called Learning with Leslie. Leslie: [00:01:22] Yeah, your audience should go on and listen to that episode because you killed it. Jillian: [00:01:26] Oh, thank you. I'll put it in the show notes so you can hear that conversation. Leslie: [00:01:31] Awesome. Jillian: [00:01:31] And the other thing that you taught me, which I've taken to heart, is I was so impressed with your setup. We just recorded the episode, and it was over. I had just started recording episodes for my podcast. I was spending so much time editing each episode. And you said, "I just record it, and I post it." Jillian: [00:01:54] And I said, "What if a dog barks?" You're like, "Well, so? It's just part of life." Leslie: [00:02:01] Yeah, dogs bark in real life so that's all good. I've had episodes where someone's child would come in and they were like, "Oh, I'm so sorry." I'm like "No. Don't be sorry. That's what we do. This is a part of our lives." I just leave that all in. Jillian: [00:02:15] I love that, so I've started to do that. And I have to say, i t's helped me embrace imperfection. It's made my process that much easier and faster. Leslie: [00:02:28] And what you'll find is that you get better because now, there's no editing. If you mess up, you mess up, and that's OK. But I find that by pushing myself, I actually become better at what I do. I think it's good overall. Jillian: [00:02:44] I think you're right. I absolutely think you're right. So anyway, I have to thank you for that because you've saved me so much time, and you've helped me, I don't know, embrace the fact that this is live and that mistakes are going to happen, and that's okay. Leslie: [00:03:00] Part of that, when I started my podcast, I was a high school science and math teacher at a boarding academy, doing that full time. At a boarding academy, full time is no 40 hours. Perfection is the enemy of a blogger Leslie: [00:03:12] I mean, you work whenever you work. I knew that if I didn't do it this way, I would never get my podcast going. And I figured that done is better than perfect. Jillian: [00:03:23] I love that. Leslie: [00:03:24] It's going to be imperfect but people are going to find value in it. So yeah, that's the way I started and then, I just kept with it. Jillian: [00:03:31] I love it because you've inspired me. Hopefully then, we can inspire our audience that if there's something you're scared about or something you're thinking isn't perfect, just put it out there. Leslie: [00:03:42] Exactly. Jillian: [00:03:43] Okay, so you are a blogging expert. We talked right before this, and I thought that it might be interesting to discuss the idea of why start a blog. How to monetize your blog Jillian: [00:03:56] Back in the day, we used to start blogs, and we think we would somehow make money off of them but we weren't exactly sure how, and it was a way to get our voice out there. Jillian: [00:04:06] But if my goal were eventually to quit my day job and create something online and somebody will say, "We'll definitely start a blog," what would you say to that? Leslie: [00:04:20] Yes, that's a great question. When I look at a blog, a lot of people say start a blog so that you can have a business, and I tell people that a blog really isn't a business. Leslie: [00:04:33] What a blog is, it's a way for you to build a platform. Your blog is a platform where you can grow an audience of people that are interested in a specific topic. Leslie: [00:04:44] Now, if someone wants to make money online, they want to build a business, quite frankly, they're going to need people to sell to. They're going to need an audience and a lot of people, they create these awesome products and they want to sell it and then after they have gone through all this effort of creating the product, it's like, "Okay, so now, who do I sell this thing to?" That's where blogging comes in. Jillian: [00:05:11] People kind of have this idea like, "I know. I'm going to just run Facebook ads." Leslie: [00:05:18] Yep. Jillian: [00:05:18] "And that's how I'm going to do it." Leslie: [00:05:20] And while Facebook ads can be effective, if you want this ongoing audience of people to sell to, you need to actually build an audience. That's why blogging is so important. Leslie: [00:05:38] That's what it allows you to do. It's not a business but it can be built into a business because you have an audience of people that are interested in a specific topic. They have specific pin points that they need solutions for. If you can provide them with a solution, they are willing to part with their hard earned cash in order to get that solution. Jillian: [00:06:00] Right. Okay, so let's say, I have this idea for a product. Let's say it's a new mop. And I'm going to fly to China. I've got to get a factory to build my awesome mop. How would you think about a blog in that scenario? Leslie: [00:06:22] Oh, that's a good question. So you have an idea for an awesome mop. Now, what makes this mop awesome? I want you to think about what about this mop does the world need, and I want you to think about who needs this mop. Think about who needs your product Leslie: [00:00:00] Who is this person? I want you to get into all kinds of detail about what their day looks like, what they struggle with, when it comes to cleaning and all those types of things. You want to know that person because if you know that person, you can do what you need to do to attract that person. Alright. Jillian: [00:06:59] So it's that idea, remember, like fill the dreams, like if I build it, they will come? That is not true. Leslie: [00:07:08] That is not true. It's true in Field of Dreams. It's not true in reality. Alright. In reality, you have to actually understand who you're trying to attract. You need to create the kind of content to attract that person, and you have to go out there and actually start finding that person. Jillian: [00:07:30] So would you recommend that before I fly out to China and I have this dream of this mop, and I've made like a prototype in my garage, that I actually start my blog before any of this? Leslie: [00:07:45] Oh, most definitely. Because once again, if you have this mop to sell to nobody, you're going to sell it to nobody. You need to have that audience. You have to build that audience. How do you even know that the person that you are trying to target wants that mop? Leslie: [00:08:03] Do you have a relationship with enough of those people to be able to determine, "You know what. This is the solution that they actually want." I think a lot of us think about this ideal solution in our minds without knowing that people actually want to buy it. Leslie: [00:08:18] And by having a blog, by attracting that audience, by nurturing a relationship with them, by providing valuable content consistently over time, you can start getting feedback from them. Leslie: [00:08:32] Now imagine this, I'm assuming we're going to get into all of this even more, but imagine now, you have a blog of women that are passionate about cleaning, and they're passionate about cleaning not just because they're trying to be anal or something of that sort, but there's something significant in being in a place where you feel rested, you feel at ease, you feel comfortable because your home is well taken care of. Leslie: [00:09:02] Imagine, you have that audience of women, and you are providing them with valuable tips and then now, you have this idea for a product. Now, you can even get their input on some of the things that they would like to see this product do. Leslie: [00:09:18] Now, you can refine that over time and make it better and better. They're involved with that process. I guarantee you that when you release that product, they're going to want it because they have some input into it. There are all kinds of things in that that we can talk about but having that audience gives you a significant amount of leverage. Jillian: [00:09:39] Okay. I listen to you, and I go, "Yep, I need to start a blog, and I need to attract an audience." How do I do that? How to attract an audience with your blog Leslie: [00:09:49] Very good question. That's the million dollar question right there. How do I do it? The strategy, the tactics behind setting up a blog in 2018 and beyond, it's actually relatively simple. Leslie: [00:10:04] With WordPress, it makes it very easy. WordPress is the platform that I recommend for people to get started with their blogs because of how well-developed it is and all of the plugins, and so on that you can use. Leslie: [00:10:19] You can literally go to YouTube and just search for how to set up a WordPress blog. You can go to my blog, becomeablogger.com. I have tutorials to show you how to do that. So the setting up of the blog is not really a big deal. Jillian: And it's not expensive. Leslie: [00:10:38] It's not expensive. You can get hosting for like five bucks a month. You could pay someone, quite frankly, 20, 30 dollars and have them set up your blog for you. Of course, you could pay significantly more depending on what you want to do, but it's not a very technical process. Jillian: [00:10:56] Okay, so I can get one up in an hour or two. Leslie: [00:11:00] You can get one up in an hour or two easily. Alright, so let's get that out of the way. It's easy to actually set up. Now, what's a little more complicated is to understand how to blog effectively. Alright? Leslie: [00:11:19] Now, this is going to go back to really understanding the person that you are trying to attract. It comes down to understanding what kind of content they are looking for so that you can create that kind of content. Who is your customer avatar as a blogger? Leslie: [00:11:32] Now, what I recommend for people to do when they're getting started is to kind of write out a story of, some people call it customer avatar, of who this person is, what are they trying to accomplish, what are their goals, what are their struggles, will they encounter as they are trying to accomplish these goals. Write that story out so that you can have a clear idea of who that person is. Jillian: [00:12:00] And I would say that if that avatar could be similar to you, that's probably a good place to start. Leslie: [00:12:10] Yeah, most definitely. One of the people that you should know is you, even if it's an earlier version of you. When I'm creating content right now, I am creating content to attract me when I was in college, because I wish someone exposed me to this kind of content back then. Jillian: [00:12:32] I like that. Leslie: [00:12:33] So that concept of having an earlier version of yourself that you are trying to help, and that earlier version might be 10 years ago, it might be a year ago, it might be a few weeks ago because you are learning this process that you're teaching to people. Leslie: [00:12:50] I think that's one way to get started. So that's one thing you want to be clear on. You want to also be clear on, and I should have said this first but, what is your niche? What is your topic? A lot of people will say things like, "I want to do a blog about personal finances." Leslie: [00:13:14] Okay, that's a good place to start but there are so many personal finance blogs out there. Why should I come to you? Well, now, I'm just dealing with someone inside my coaching club right now that literally just posted this, and I just responded to this. She is now looking at personal finances for homemakers from a Christian perspective. You've niched down. Advice: niche down Leslie: [00:13:42] Now, if I'm a Christian homemaker, a woman between - I forgot the ages that she mentioned, but if I am that person and I'm struggling to get our family finances in order and I come to that blog, all of a sudden, I feel like, "Man, this blog is for me because I'm a Christian homemaker, I'm a woman, and she is talking about a topic that is of interest to me right now." Leslie: [00:14:11] So rather than being very vague, get specific. That has to do with the first part that I mentioned in terms of understanding who you are trying to attract. There's another guy in my coaching club. He's a woodworker but he's also a home-schooling dad. He's doing a blog about woodworking projects that a home-schooling dad can do with their kids. Now, if I'm a home-schooling dad that is interested in woodworking, when I come to that blog, I feel like this is the right one for me, and that's exactly what you want. Jillian: [00:14:51] Do you think you could ever get too small in a niche? Leslie: [00:14:54] Absolutely. If you've niched down so, so far that there are hardly any people in your niche, you have a problem. Now, at what point is that? I think it comes down to testing and also knowing the people that you are trying to attract. Leslie: [00:15:13] If I know that there are tons of homeschooling dads and that they would be interested in doing those kinds of projects with their sons and with their daughters, it makes sense for me to explore that as an option. Leslie: [00:15:28] Now, how do you know if it's not going to work? Quite frankly, you can do some research. You can kind of look in your niche. You could look on Amazon to see what kinds of products are for sale and look to see what kinds of books are selling in that industry. You can do some of that research. You can go to the Google keyword planner, and you can see, "Are people searching for these phrases that I'm interested in talking about?" Leslie: [00:15:54] And if you're seeing that, "Hey, nobody is going to Google and searching for this stuff," that's an indication that maybe you shouldn't be targeting that. Maybe you're a little too narrow. Jillian: [00:16:04] Got it. Leslie: [00:16:07] So yeah, there's all kinds of research that you can do whether it's using keyword planners, whether it's looking at stores like Amazon, whether it's looking at other blogs to see what's out there and see how well they are doing, and you just kind of take all of that data, combine it, make your best educated guess and then, you kind of move ahead. Jillian: [00:16:30] Got it. Now, I would say that this is something that I have to constantly remind myself. I come up with an idea. I fall in love with it. I think there are so many people who would love this and I, in the past, have done that. Jillian: [00:16:46] I force myself now to do the research. I would say that I fall into the trap of not doing the research, building something and then being like, "Wait, why don't people like this?" Leslie: [00:17:00] Yeah, I think it's a trap that so many of us fall into because we kind of get stuck in our own heads. "This is a great idea. The world absolutely needs this." That may be true but it may not be. Unfortunately, the technology has come far enough to allow us to be able to accurately, at least relatively, accurately determine whether people are interested in this stuff or not. Jillian: [00:17:31] So I recommend, to the people, don't fall into my trap and that you force yourself to do some research. It doesn't have to be a ton but you will save yourself so much pain if, in fact, you validate your idea. Leslie: [00:17:47] Exactly. Exactly. I must admit, when it comes to like keyword research and all this kind of stuff, I don't enjoy that. But if I'm starting a new project and I know that I'm going to be dedicating a significant portion of my time and my life to creating something that's of value that can be a business that I can take care of my family and all that kind of stuff, I think it's worth a few hours of research. Jillian: [00:18:16] Yes. Force yourself to do it. Leslie: [00:18:19] Exactly. Jillian: [00:18:19] Okay, so I've done research. Now, I know that there is a market for home-schooling dads who do woodworking. Brainstorm a list of topics for blog posts Leslie: [00:18:29] Yes, so the next thing that I would recommend is kind of brainstorm a list of topics. I tell people that do this because it makes it easier when it's time to actually create the content. If you understand who you're targeting, you understand what they're struggling with, you understand what they need to learn or what they need to know, you can start kind of outlining, "This is what I want to be covering." Leslie: [00:18:55] Alright. Now, I did this. For example, I started a blog that was a biology blog. I started a biology blog because I wanted to be a university professor but I was a high school science and math teacher. Leslie: [00:19:07] I didn't have a PhD but I wanted to teach at the university level so I started this blog to just teach at the university level with or without a PhD. Leslie: [00:19:17] What I decided to do was I knew I was targeting upper level biology students that were struggling in physiology so I was pretty specific at the time. I actually went back to my physiology notes, and I just started outlining topics that I want to cover from my physiology notes. Leslie: [00:19:40] Once I had those topics, I just went through, and I started with the first video. I remember it was an introduction to the nervous system and then, the second video was what is a neuron. I just continued in that sequence with the goal of providing the kind of content that my audience is struggling to understand. Jillian: [00:19:56] So you made them first as videos. Leslie: [00:19:58] I made them first as videos. That one, that blog, I focused on videos but I had like an article to go along with it which was mostly a transcript. Jillian: [00:20:09] And you did that so that you could pull people in on YouTube if they were searching for physiology, and then, you also had, on your blog, keywords and things like that so if anybody were searching in Google, they could see your blog posts. Leslie: [00:20:26] That's exactly it. It comes down to knowing and understanding your audience. I knew that my audience is struggling to understand these complex topics in physiology. I could have these long research articles on my blog with physiology but the students probably aren't going to spend the time to read all of that. Leslie: [00:20:47] In my research, I went, and I looked to see what other people were doing, and I asked myself, "How could I be different?" That's part of the research as well. I decided that my difference was going to be I'm going to create very simple videos that explain one concept at a time, and that's it. Jillian: [00:21:10] Okay, so how long was each video? Leslie: [00:21:12] Each video was five to 10 minutes on the long end. Jillian: [00:21:15] So like snackable pieces. Leslie: [00:21:18] Exactly. So now, I have a unique topic for a unique audience in a unique format. I'm creating that content. I'm attracting an audience relatively quickly because I knew the kind of content they were looking for, and I put it on a platform that was conducive to that kind of content. Jillian: [00:21:41] And also, I would say that you're a natural teacher. You're an engaging teacher so it's like that's your special sauce. By leveraging that, by getting people to see you teaching, like "Oh, this is a really cool guy. I want to watch his videos," versus, "I just want to read his blog posts." What is your unique value proposition as a blogger? Leslie: [00:22:00] That's a great point because one of the things that I talk a lot about is your unique value proposition. It could be the niche that you narrowed down to. It could be that specific aspect of the content that you are addressing but it could also be your personality and the way you do things. Leslie: [00:22:19] You're not going to go to a university, take Advanced Physiology and have some weird guy in front of the class saying, "Hey, welcome to this class where we're making biology fun." But that's exactly what I'm doing in every single one of those videos. Leslie: [00:22:36] That makes me different from everybody else that's doing it. And if you can find that point of differentiation, the answer to the question, "Why in the world should I listen to you?" If you can build that into every piece of content that you're creating, all of a sudden, you have way less competition because nobody is doing it exactly like you are. So if you have this mop -- Jillian: [00:23:04] Right, let's go back to this mop. Leslie: [00:23:07] This idea for a mop that you're creating but you are creating these short fun videos on really interesting things you can do with a mop, or really interesting ways that you can clean your house that the average person doesn't think about. Leslie: [00:23:28] Someone sent me a video the other day of ways to preserve food. There were all kinds of really simple but interesting things that they had in that video. One example was when you buy bananas, they spoiled relatively quickly but if you take the bag that it comes in and you wrap it around the place where the bananas connect, it's actually going to be preserved significantly longer. Leslie: [00:24:00] When I saw that, I was like, "Whoa, that's a really cool tip." I sent it to my wife. So if you can find little tips like that that you can share, that provides value to your audience of women that really want to clean because they love being in this environment where everything is well done or however you want to define it, that gives you an edge. Jillian: [00:24:24] Tell me what you think of this idea. I would ask your friends or your spouse or something like, "What is it about me that you like, that you think is quirky, that you think is different? What do I do that's different than other people?" Leslie: [00:24:42] That's one of the activities that I have people go through. I have them brainstorm for themselves but then, I tell them, "Hey, go to a few friends and family members, close friends that know you well and ask them what am I good at?" It may be completely unrelated to your niche but it may give you some idea. Leslie: [00:25:03] Someone might tell me, like you just did, that you are really good at teaching in a way that helps people to understand. Okay, so if I'm good at teaching, I can use that in the content that I create. That's why in all of the content I create, I emphasize teaching. I emphasize, "I want to help you understand certain concepts because I know that that's a strength of mind." So play to your strengths. Leslie: [00:25:30] I know we haven't gotten to the business aspect of it yet but I think these things are so important and often overlooked so that when people actually get to the business part, they don't really have a strong foundation. Jillian: [00:25:44] Right, or they are doing what everybody else is doing. Leslie: [00:25:47] Exactly. Jillian: [00:25:48] And thinking, somehow, if they like this person and I do exactly what they do, they're going to like me too. Leslie: [00:25:55] Exactly. And you are not that person. I always say when I first started making videos, teaching people about blogging, I learned from this guy. His name was Gideon van Schalkwyk, and he's a guy from Australia. He has a very specific way of teaching. How to find your voice as a blogger... practice Leslie: [00:26:09] I always say that when someone watches one of my early videos, I sound like a Caribbean version of him. Yeah, and that's it. But over time, and I also say this to encourage people, you may start off imitating somebody else but over time, you get to find your voice. And as you find your voice, you're able to put your voice into even your written content, and that is going to make you different from everybody else. Jillian: [00:26:39] And that's why I say start, because the beginning is going to suck, and you have to kind of get through that to find. You're not going to, one day, wake up with a voice or like how to do awesome video. I go back to our blog, I look at my early photos and I cringed. I thought that was good. Oh my God, because I've gotten so much better Leslie: [00:27:07] Yes, that's it exactly. And I think in the midst of everything that we're talking about, we're giving specific steps and strategies. Someone might listen to this and say, "Man, this is so overwhelming. I've got to think about this. I think about that. I got to do some keyword research. I don't even know what keyword research is and how to do it." Leslie: [00:27:26] The important thing is get started. Yes, because you're going to learn so much more by actually doing, than you're going to learn from this. Even listening to this podcast episode, you're going to learn a lot here. But then, when you start taking action on the things that we're talking about, that's when the learning actually happens. Jillian: [00:27:47] Yes. And like you will be embarrassed. Again, starting with what you taught me about just press record and then, put it up. Embrace that. You will cringe. Know that, and it's all good. Leslie: [00:28:07] It's all good. All the presentations where I literally will play my first interview, my first interview was with Pat Flynn, and I introduced him. It was kind of like, "Hey, this is Leslie Samuel. I'm so excited to bring Pat Flynn on. And I met him at this event. Pat Flynn, thank you so much for coming on here." Leslie: [00:28:30] And then, I play the second time I interviewed him, which was like after maybe 40 something episodes. It starts with me saying, "Hey. Hello, and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn." Leslie: [00:28:42] And then, I go through his bio, and you can hear the enthusiasm, the energy and at the end, he compliments me because of how well I introduced him and how excited he was. When you listen to the first and you compared to the second, it is like night and day. But if I never did the first, I would have never gotten to the second. Jillian: [00:29:02] Totally. So again because I think that business and life are so intertwined, that by taking risks like this in your business, you'll be more apt to take risks in your life. Leslie: [00:29:16] Exactly. Jillian: [00:29:17] So it's all good. Leslie: [00:29:19] Definitely, I agree with you 100 percent. Jillian: [00:29:21] Okay, so let's go back. You create this blog with video because you know your audience will like the video, you're going to give it to them in snackable pieces, and you build it. And then what? Leslie: [00:29:37] So the next thing I want to talk about is how do you get people there, and then there's how do you make money from this? So let's deal with the "how do you get people there?" Leslie: [00:29:50] That starts with creating good content. I see so many bloggers, they hear they are supposed to create content, so they just put stuff out there. While we are saying, "Listen. Take action and put stuff out there," you want to make sure that you're putting stuff out there that provides value, that solves a problem, that provides a solution. Leslie: [00:30:14] It helps people in some way. I'm not going to overemphasize that right now because we kind of already spoken about that, but I think that's the foundation of getting traffic. Because if you start doing these other strategies and people come to your blog and they don't find value, what are they going to do? The importance of SEO for a blogger Leslie: [00:30:31] They're going to leave. So make sure you are creating content. That's going to be the foundation of this all. The next thing is you need to find ways to get people there. Now, there are different ways to do that. You can learn about optimizing your content for the search engines. That's called SEO, Search Engine Optimization. You want to familiarize yourself with that. Leslie: [00:30:55] It is not as complicated as people make it or that people think it is. It's really about creating good content and then giving the search engines the information that they need in a specific way but it's not very complicated. I would highly recommend for you to do some research on what it takes to drive traffic, what it takes to optimize your blog for the search engine. Jillian: [00:31:23] Google especially. Leslie: [00:31:24] Yeah, exactly. When I did say this search engine, you can assume that I'm just saying for Google. Jillian: [00:31:30] Yeah. And the thing that I was just at a conference learning about SEO, and if there was one takeaway that I really internalized is that Google's gotten really, really smart. And so if you write your content in a way that is helpful, using headers and stuff, that somebody could skim your content, understand it and get the answer to their problem that they're looking for easily, you're like 9/10 of the way there. Leslie: [00:32:02] That's exactly it. Creating good content solves a big part of that. Jillian: [00:32:08] It used to be that you could game the system. Leslie: [00:32:12] Yeah. Google is good. Jillian: [00:32:14] They're good. Leslie: [00:32:14] Google is good. If you think about what Google's goal is, they actually want people to come there, search for something else, and then, that's it. Like in a perfect world, they would leave and find the answer to their question. Leslie: [00:32:34] If they come to your site and then, they leave because it doesn't provide them with value and then, they go to another site and then, they leave and then, they go to another site and then, they leave and they keep doing that, that's not a good experience for that user, and it doesn't provide them with value. Google doesn't want that. Leslie: [00:32:51] Now, if Google sees that whenever someone searches for this particular topic, and they go to your site, they spend a bunch of time there, they start going to other pages on your site, and they do specific actions, that's going to tell Google, "Listen, this page here, it's solving the problem." Leslie: [00:33:10] They're going to start ranking you higher. Now, I'm making this very simple but that is the concept. That is what Google is trying to accomplish. They want to be trusted and to be trusted, they have to give answers to questions. Leslie: [00:33:26] So how well are you answering people's questions? That's one thing. The next thing that we have to talk about is social media because social media is still a great way to get your content out there in front of many people. Leslie: [00:33:42] What I generally recommend for people to do is contrary to what a lot of people teach. I hear a lot of people talking about, "Hey, you want to be on Pinterest, you want to be on Facebook, you want to be on Instagram, you want to do all this stuff." And I say "Okay, be on those platforms but focus on one, maybe two because there's so much that you can be doing on a daily basis." Leslie: [00:34:06] You want to make sure that you are focusing as opposed to trying to be everywhere. If you try to be everywhere, you're going to be everywhere poorly. But if you decide, "Hey, I want to use Facebook to grow my blog. I want to use Pinterest to grow my blog." You want to learn as much as you can about how to use that specific social network so that you can be using it effectively. Jillian: [00:34:31] And where do you, right now, where are you finding the most success? Leslie: [00:34:34] I am still finding the most success on Facebook. Jillian: [00:34:38] Interesting. Leslie: [00:34:39] It's a combination, it's kind of a mix between Facebook and Pinterest actually. On Pinterest, I find that I am getting more people over to my blog but they're not spending as much time. On Facebook, I'm getting fewer people. I'm talking about, when I say more, I mean for the amount of effort that I put in. I'm getting fewer people from Facebook. But when they come over to my blog, they actually stay significantly longer. Jillian: [00:35:09] And are you running ads? Leslie: [00:35:11] I am not currently running ads. All of my social media is organic. I know a ton about Facebook ads because I'm the head of training for the Social Media Marketing Society. We've done a ton of training on the topic. I am now going to be starting to invest way more heavily in Facebook advertising. Jillian: [00:35:34] Okay. Wow, you are getting organic Facebook traffic. Leslie: [00:35:38] I am getting organic Facebook traffic. Not a ton, but I rely more on search engines, more on Google. Honestly, I've gotten more traffic from Google than any social network and also, I have a decent-sized email list that I've built over the years from all of the work that I've done. My email list is a big part of what I do for my marketing. Jillian: [00:36:04] Okay. So let's talk now about now I've got people coming to my site. They're reading my content. I have created really good content, content that is specific and unique to me, meaning nobody's going to get this anywhere else. And then how do I start thinking about making money? Leslie: [00:36:25] Okay. So there are two things I want you to be thinking about. Number one, I want you to be thinking about building an email list. The reason for this is because this is going to be the way that you can communicate directly to the people that have said, "I want you to communicate with me". Leslie: [00:36:43] If you're just growing a Facebook page, it's great to have a Facebook page, and it's great to have a lot of people liking that page but you're not in control of the Facebook algorithm. They can tomorrow decide, You know what -- which they have, many times over -- that we're just not going to show you to the content to the people that like your page unless you pay for it. Why you want an email list Leslie: [00:37:04] By having your own email list where you are communicating directly to those people via email, you are setting your business up for the long term success. I want you to be thinking about how you can make email a priority. Leslie: [00:37:19] Number two, when it comes to monetizing your blog, I want you to always be thinking of this question: "How can I provide value to my audience?" Now, if I know that my audience has specific goals and I know that they have specific struggles that they're going to have, how can I create or recommend the solutions that people would be willing to pay for? Leslie: [00:37:48] That is the key. If you know what they're struggling with, you can provide them with products whether it's an ebook that you create or a course that you create or a mop that you're making, whatever it is. Jillian: [00:37:59] Or affiliates. There's a product on Amazon that I love. Leslie: [00:38:04] Exactly. Jillian: [00:38:04] Maybe I don't have to go to China and make my mop. Leslie: [00:38:07] No, you don't. Jillian: [00:38:08] Maybe it already exists. Leslie: [00:38:10] Exactly. Are there the top three or top five recommended mops for different purposes? And if so, are they available on Amazon? The answer is yes, and if they are available on Amazon, how can you create the kind of content that exposes your audience to those products? Leslie: [00:38:32] If I'm trying to decide on the best lens from my camera, I have a Panasonic Lumix GH 5. I will go to Google, and I will start searching for specific lenses for specific purposes for the Panasonic Lumix GH 5. I'm going to go, and I'm going to find all these blogs that are comparing different lens. I'm going to look at some of the footage and so on. Leslie: [00:38:54] I'm going to make all these comparisons and then, I'm going to make a decision. Now, if I have a blogger that I follow that is an expert on videography, and they use the Panasonic Lumix GH 5 to do the things that I want to do in my life, what am I going to do? Leslie: [00:39:12] I'm going to go over to their blog, I'm going to search for lenses, and I'm going to see. What do they say? What do they recommend? And they're going to recommend a lens, and I'm going to say, "You know what? This is the lens that I want and I'm going to click on the link, head on over to Amazon, I'm going to spend a thousand dollars on a lens and they're going to make a commission from that." Leslie: [00:39:29] It's all about thinking through. What problems will your audience face and how can you introduce them to or create the solutions to those problems? And then, let them know about it. That's all it is. How a blogger can build a longrelationship with his or her audience Jillian: [00:39:45] Yes, I would say the one thing that, especially in your session that you talked about at Social Media Marketing World, is that that viewer, that reader has to trust you. You have to build that relationship. Can you talk a little bit about that? Leslie: [00:40:04] Yeah, and that's one of the reasons why emphasize the email list. I'll illustrate this with a story. When I first learned about blogging, this was back in 2008, I went to this guy. I stumbled onto an e-book from a guy. His name was Jaro. And in that e-book, I was introduced to the concept of blogging as a business. I decided to go over to his blog. I read some content there, and I thought "this is good stuff." Leslie: [00:40:33] I saw he had a free guide so I got onto his email list to get that guide. And then, what happened next was I started getting emails from him. I noticed that man, these emails have such great tips in there to the point where whenever I woke up in the morning, let's say, I had 20 or 50 new emails and I saw his name as I glanced down, I would jump directly to that email to see what he has to say because I know it's going to be good stuff. Leslie: [00:41:06] Then a few weeks later, a month or two later, I don't know exactly how long it was, I got an email from him that he was opening his membership site at $97 a month for six months, and when I saw that, I literally didn't even read through the sales page, I clicked on the Buy button, and I signed up immediately. Leslie: [00:41:28] Why did I do that? I did that because he was sending me so much valuable information that I thought to myself "Man, if I'm getting all of this valuable content from him for free, why am I going to pay? What am I going to get if I pay him $97 a month?" That's exactly what you want. Leslie: [00:41:45] That's the kind of situation you want to be in. At first, they encounter you. They are aware of what you have to offer but they come to your blog, and they read or watch or listen to valuable content, then they see that they have this valuable resource. They sign up for that, and they just start getting value from you. Leslie: [00:42:05] They start connecting with you and understanding that you are an expert on this topic or you are someone that provides them with a value where this topic is concerned. And then as you do that consistently, they come to know, like, and trust you so that when you do recommend something, their resistance is down. They know it's going to be good because you've recommended it. That's exactly where you want to be. Jillian: [00:42:32] What I love about what you're saying is that you're thinking about the long term. This is a long term relationship. This is like I talk to people on my podcast, and I say "Is this a get rich quick scheme?" Almost always, it's not, and that this is about laying the foundation for a relationship, for trust and for the idea that you and your audience are going to grow together. Leslie: [00:43:03] That's exactly what it is. Jillian: [00:43:05] It's not like I'm going to go to China, I'm going to make a mop, I'm going to come back, I'm going to sell a million mops and became a billionaire or a billion mops, whatever. It's not like that. Leslie: [00:43:17] No, it's not. Jillian: [00:43:18] It's slow and steady. Leslie: [00:43:20] Exactly. It's about going on a journey with these people that are coming to know, like, and trust you and valuing them enough to not just be the guy that's just pitching them all kinds of mops because you know that the mops can make you money. No, it's not about that. Leslie: [00:43:38] It's about going on this journey, providing them with value consistently and doing the best that you can to give them what they need. What are they looking for? How can you give that to them? If I am looking for a lens, I want to be introduced to the best possible lens at the best possible price for the scenarios that I needed. And if you can provide me with that information, I love you for it. Jillian: [00:44:09] Yes, yes. So there is this emotional connection, and it is about giving things away. Leslie: [00:44:17] Yes. Jillian: [00:44:18] It's not just about, "I'm going to sell my mop. I'm going to do everything. I'm going to buy Facebook ads, and I'm going to sell that mop". No, it's about that connection. Why you want to give your content away for free as a blogger Leslie: [00:44:28] I had someone asked, the other day, ask me a question of, "I have this idea for a blog and I'm really struggling because there's so much that I can share but I don't want to share it all because if I share it all, they're not going to want to buy from me," and my response to them is, "No. If you share it all, they're going to trust you and if they trust you, they're going to buy from you." Leslie: [00:44:56] When I record a podcast teaching you how to use Facebook ads or how to make your first dollar with your blog, I'm not going to say, "Well, I'm going to show you how to set it up. And if you really want to make your first dollar, sign up." No, no, no, no, no. "I'm going to show you how to make your first dollar from your blog. Leslie: [00:45:15] Now, if you want extra guidance, you want me to hold your hand as you do this, you can sign up for my coaching club." But in terms of the content, I mean honestly, I have no shame in saying this publicly, everything I teach in my coaching club, you could probably find it for free on my blog. Leslie: [00:45:33] And I'm happy to have it there. I know it will take some more work on your part to go and uncover all of the information in the right sequence and all that stuff, but even in that, I'm looking for ways to take all of my content and arrange it so that if you don't want to spend one dollar with me, you could still build a successful blog. Leslie: [00:45:54] That's what I want to do for free. Now, I have ways that you can pay me to work with me, and you can pay me to get some of my other products and that kind of stuff but I want to provide value because that's how people come to know, like and trust me. Jillian: [00:46:09] I love that. I do. And by the way, I just have to say you can so know, like, and trust Leslie. But again, that's it. Maybe I'm being, I don't know, too Pollyanna or optimistic, but I do feel like the good people in this model, in this business model, the good people rise. Leslie: [00:46:32] Exactly. The not so good people may arise temporarily but it's not sustainable. It's not sustainable. And over time, you're going to see that the cream is going to rise to the top. Jillian: [00:46:47] Yes. Oh, Leslie, I so agree with you. So can you share how people can learn more from you, how they can reach out to you? Leslie: [00:46:57] Oh, most definitely. The best way to learn more from me is to go to becomeablogger.com. That's where I blog about all things blogging. Jillian: [00:47:06] Yes. And remember, he told you you can get everything you need on that site. Leslie: [00:47:10] You can get everything you need for free on that site. And if you want to check out more, you want to join my coaching club, you want to get me to answer your questions directly, via video like you asked a question and I answer, you can check out my blogger, coachingclub@bloggercoaching.com. Jillian: [00:47:28] And if you're a podcast listener, check out Leslie's podcast. Leslie: [00:47:32] Indeed, and you can find out all about that at becomeablogger.com as well. Jillian: [00:47:37] Terrific. Well, thank you so much for being on the show. Leslie: [00:47:40] And thank you so much for having me, Jillian. Why bloggers can grow their Instagram followers faster with MiloTree Jillian: [00:47:43] Are you trying to grow your social media followers, email subscribers? Well, if you've got two minutes, I've got a product for you. Jillian: [00:47:51] It's Milo Tree. Milo Tree is a smart popup slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [00:48:07] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google- friendly on mobile and desktop so we know where your traffic is coming from. We show a Google-friendly pop-up on desktop and a smaller Google friendly popup on mobile. Jillian: [00:48:27] Check it out. Sign up today, and get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

That's quasi-nerd, not queasy-nerd... though we understand why you might make that mistake! Welcome back Captain Influence, aka Tony, to this mad March installment of The Real Brian Show! Our classic lineup of conversations includes music, movies, gaming, and, of course, a strong shot of espresso. In This Episode It's St. Patty's Day!! Tomorrow... The Corrs. It's been too long, man. What type of nerd are you? Quasi-nerd... apathetic nerd... full-on nerd... Espresso Shot! Chvrches (My Enemy). Sia (Magic). And, duh... Alien: Isolation Quasi-Nerd The prefix quasi just means something that is almost, but not quite the thing that's being defined. Someone who is a quasi-nerd probably meets a lot of the parameters, but not all of them... or not in the classic sense of it. We've really pimped out the word "nerd" in our culture, tossing it around both as a compliment and as a dig, to the point where it has almost lost its meaning. We've glamorized the term. We use phrases like cute nerd. Literally, of course, a nerd refers to someone who is socially inept, unstylish and unattractive. I experimented a little bit... wondering what the most popular references to nerd were out there on the internet, and I got some surprising results. In my circles of influence, I probably most commonly hear people use the word "nerd" in contexts outside its literal definition, though I know it's literal definition is still its most common usage. So naturally, I was curious. The top hits for an image search for "nerd" in Google are facetiously-dressed people pretending to be an unstylish and unattractive social pariah, Steve Urkel and N.E.R.D. (amongst a smattering of images that could be featured next to the word in the dictionary). On Pinterest, however, I found that the search for "nerd" yielded results that were much more my sphere... cutesy, not-unattractive people wearing large glasses and holding books pretending like they hate people AND also a bunch of quotes about the superior intelligence of nerds that gives them a pass on being rude to the rest of humanity. To me, this discrepancy speaks more to the users on each of these platforms rather than the true meaning of the word... But that's just me. So what kind of nerd are you? Can we really be a quasi-nerd? It's interesting, because a large part of the conversation in this episode centers around our surprise, and non-surprise, that opinions among friends about movies and music vary to a great degree. Tony really dislikes the JJ Abrams-produced Star Wars films, but Brian likes them. And both opinions, while being totally valid, are in direct competition with each other. It seems like, historically, nerds have risen up in areas where this direct competition lies but without the social skills that enable them to be... civil... about their differences! And I think that's a large part of the reason we embrace the idea of being a quasi-nerd. We love the differences our community has, it's literally what keeps us going. Without the differences, we'd be super boring. But we don't want to be so foolish in our pursuits that we ignore the valid opinions of others. We don't want to be so boring in our single-minded pursuits that we forget to go out and have new experiences. So we continue to branch out! And we're so glad you want to join us in that! Links Jackson's Honest Chips Jackson's Hnest Chips: The Shark Tank story and pitch Corrs: Son of Solomon

IN THIS EPISODE 3:30 I always ask for one fun fact and you shared with us that you were in a German music video. Can we talk about that? 3:50 When I was 14, when I was a bit younger, I was a drum majorette. I'm not sure if you know what that is but it's basically kind of like the kids in a marching band. Now we do drum majorettes like a competitive sport. So I was doing that at the time and I was into acting, you know everyone wants to be a singer and actress, so you kind of sign up for all of those agencies and things. Surprisingly they were looking for someone with that kind of skill, so I went to an audition and we did it in Capetown. The band ended up choosing me and it was an absolutely amazing experience. We shot the music video in Capetown because it was cheaper for the German company to do it in South Africa. But they actually, like surprisingly, these are things that you don't know at the time, but they were actually a #1 German band. They actually reached #1 on the German MTV awards and I actually got flown up to Germany for a talk show to discuss the whole experience and to talk about the show for promotion because they had hit #1 on the charts for quite a few weeks in Europe. 5:39 Don't say never! At Profit Party we have strict bad words that we're not allowed to say and never is one of them. 6:26 I wasn't sure what I wanted to study  and at that stage I had so many questions. I loved singing and I loved acting. But I just didn't think that it was something that I could do at the time so I went into that business, you know, it's the traditional degree you get when you don't know what you want to study. So I went into business and I actually ended up absolutely loving it and I was adamant that I was going to be an investment manager. I was going to work at an investment firm because it was one of my favorite things to do. It was so appealing and I had always enjoyed finance but when I hit university and I was  studying it, I absolutely enjoyed it. So I thought that was the career path I was headed on. 7:20 The life of an investment managers are not very good because they stress out so much. So I was like okay I really love marketing and i think it is more creative so it filtered into that drama side and creativity. I had spoken to my father, actually, and he said you know what? With the investment knowledge you have, do your personal investments and use that knowledge for yourself personally and then bring out the creative outlet for other people. 8:56 My husband was encouraging me to start my own thing. He said well since you're au pairing and you absolutely love it, in your spare time why don't you delve into these areas whether it's marketing, investments or the creative side that you want to do. Try it out. 9:24 I ended up creating a baby clothing company. I absolutely loved creating the clothing. It was a creative outfit. 9:45 Through that I was actually doing my own marketing and doing my own business which brought in my degrees, it brought in the creative side and obviously the clothing was pretty creative because I was designing my own stuff. And I met Lilah Higgins through that. 10:15: She was like well I'm actually looking for a social media VA and I had never thought of that. I've got this baby clothing company and I'm going to stick with this. When she said that I was like you know, why not? Why not try it. I'm still at the beginning stages of this baby clothing company, I've got some free time. Said no one ever. 11:13 The work was so exciting and I wanted to do it all the time that I ended up spending less time with the baby clothing and more time with the social media management because it was just what I loved. My husband was laughing at me because I told him before we got married, "If only someone could pay me to pin things. That would be my ideal." That wasn't even a thought that could be realized at the time and he was laughing  because like you said never say never. You manifested that! 13:00 In December, I went full-time into just Pinterest management and it was absolutely amazing. It changed my life! 13:15 For the do-it-yourselfer in the audience, because not everyone is in a place in their business where they can hire a social media manager. I have social media managers and let me tell you something the amount of time they spend per platform is a lot. It's kind of like pick your poison sometimes . You have to pick and choose. We're going to get into questions on how do you know if Pinterest is your platform and if it is what to do and how to optimize it and what does that strategy look like. 13:50 But before we do Kathryn, I just want to honor you for taking the leap and following your intuition. A) You manifested being able to do what you love which is possible. You questioned yourself. Every single person, every woman listening to this podcast right now has questioned themselves the same way. And has said, "Can I make money doing this? Can I charge money for this? Will people pay me for this? Is this to nichey? Oh my god, if I niche down I'm going to use every client that I have and then I'm going to be broke." 14:31 What was it - was it insanity, was it confidence, was it courage, was it support? What helped you to declutter some of those limiting beliefs and negative self-talk so that you could flip the switch and actually follow your intuition. It was a lot of time to reflect on what I had already done and how far I had come and how I was provided for in this way because a couple of months ago I was questioning all of these different things. 15:14 In the morning I wanted to do this. I loved it. I loved helping people in this way. So that already built up this fire within me to say this was the first thing that you have done that you want to keep doing. And then what I did, which I encourage everybody to do and what I think your Facebook group really is, is to find a community. 16:04 It was getting that encouragement from other people to take that leap and in knowing that they supported me and that more importantly that I could do this. I was valuable in what I offer. I am worthy of it and what I think about I will create. If I keep thinking the negative thoughts  and keep thinking I'm not worthy then that's what I'm going to be putting out there. It completely shifted. 16:41 This is the perfect opportunity to say thank you. I was charging a quarter of what I currently charge, probably even less. In December when I watching the videos I was encouraged to charge more and to figure it out and work through that. Work through the money blocks I was having. I ended up doubling my prices and none of my clients left because everything was worth it. It was all worth it. It was just my mind. It was just what I was telling myself. Your video switched that for me. Figure out your money blocks first and then move them to the side and replace them with the positive and uplifting thoughts. 18:26 That's the entire premise of the Profit Party Academy - pricing and figuring out how to charge for what you do, how to make good money and how to feel good about it. 19:18 You talk about Pinterest in a way that you can tell that you're really, really passionate about it. Why Pinterest over everything else? The main reason that I love Pinterest and why I love to get up and use it every single day is because you work so hard on your visual content, on your blog content, on your video content, any type of content that you end up creating. I know I'm currently working on a sales page at the moment and sometimes it feels like you are pulling your hair trying to create this. Because sometimes creating can be quite draining. So whether it's a launch or a blog post you've put your heart and soul into it and to launch it and to put one blog post out on Facebook or Instagram or Stumbleupon and it gets filtered down the feed and nothing. You only get 4 likes or a couple of click-throughs. It just breaks my heart sometimes. What I absolutely love about Pinterest was that I could put up a pin leading to this blog post and I could write a really great caption once and never have to change it never have to come up with a new caption to grab more attention never have to create a new graphic. I just have to put it up on Pinterest, repin it and share it in front of the audience. 20:46 I just had to implement a strategy to get it in front of people and to get Pinterest sharing it in front of other people. Pinterest's algorithm and smartfeed and everything uses search engine optimization tactics just like Google. It's a visual search engine which means you don't have to have a zillion captions and 65,000 hashtags and all of these things that take up so much mental capacity to try to figure out. 21:20 On Pinterest you just put it up once and it's about the sharing. It's about the strategy you use to get it across Pinterest. 22:22 You keep saying blog. What about people, ok for me personally, I don't blog. I do YouTube, I do a lot of video content, I have a podcast, it's all audio and visual. Does that mean Pinterest is not for me? No, not at all. I just use the term blog post because I'm used to saying it. 22:57 It's about creating pins and pin descriptions and you can lead them to YouTube. You can even upload videos on Pinterest now. It's all about getting seen and you can lead people to YouTube. 23:45 I have led people to actual branding services and packages. I've led people to blog posts with email opt-ins. I've led people to content upgrades, just straight to a hardwall opt-in. You can lead people to products. 24:15 It's really identifying your industry and making sure your ideal audience is on Pinterest. That is how you would figure out if Pinterest is the platform for you. 24:38 What is the audience on Pinterest looking for? The reason I ask this is because for me, personally, when I'm on Pinterest, it's late at night. I don't have my earbuds in. I'm not looking to listen to a podcast. I'm not looking to watch videos. I'm looking for quick ways to absorb content. 25:12 Do people actually watch videos on Pinterest? Do you recommend that? It's a new thing that Pinterest is trying to optimize at the moment. Pinterest has said that they are trying to introduce video into Pinterest to make the visual search engine even more powerful. However, I feel at the moment because it's like a rectangular image that it's a bit of a struggle at the moment because it doesn't stand out. However, they are adapting, and I'm sure they're going to figure out a way to start optimizing it and make it even better. I, personally, don't watch those small videos like that. But you can now create a long image with a play button so people know that it's going to lead them to YouTube. Also, podcast episodes that are YouTube videos on your blog.   27:01 So you recommend calling [what type of a post it is] out on the graphic yourself. Yes, because they say you should call it out in the description but a lot of people don't read the description but will read the text on the graphic. There are small ways you can let people know that whether it's something that says "Free checklist" but if it's a video, you can just do the little play button and you can do it in your own colors. 27:42 We don't always act on Pinterest like our ideal client acts on Pinterest and we need to understand that. 28:54 I always suggest that if you've only got video content and people are really interested in text content and don't want to click through, it's really good to have variety. So it's good to have a couple of pin graphics that could lead to your video but is an infographic. A very simple infographic that you can create on Canva, they have templates and you just give them the 12 points you mention or you give them 3 of the points you mention in the video and then you say click to watch the video for more and they will know that. Or they will pin it for later. They'll pin it for later to watch the video because they don't want to watch the video right now. 30:05 It's simple things like that, think about what they're going to be doing, where they're at and creating the content for them. 30:41 Is it okay to create pins that send them to different platforms or should they all drive traffic to your website. It is good to drive traffic to your website because that is where your analytics are going to come from. 31:28 If your content and your really strong platform is Facebook or your really strong brand presence is on YouTube, send them to the place that is going to give them the value because that is what they're looking for. And once they watch one YouTube video they might subscribe or they might opt-in. It's like a sales funnel. You really want to think about your Pinterest sales funnel in the terms that you can send them to your website but it doesn't matter if you send them there and there's nothing for them. 32:47 So what are your tips on creating SEO-rich tips? My tip is to keep it really simple. Don't overcomplicate the struggle for you because it really is not. It is not that difficult. And although it is called search engine optimization, it sounds so scary. What It really is is just making sure that you use the right keywords, which is just words or phrases, that your ideal client is searching for on Pinterest. 35:02 You're just placing the proper keywords in the appropriate places - on the right boards, in the right pin description so that when someone searches for that phrase, your posts show up. 36:05 So, what if you have an audience or a company or you're creating content and it's kinda new or really nichy, how do you find out what people are searching for and how do you appear where they are? So this is one of the really great things about Pinterest. Initially, I would say you need to look at your current audience, whether that's in your email list or your content, to look at the copy you use. Because your clients are already attracted to you so you're using the right copy. You already have a bank of words that you're using on your website that have already attracted that audience. So look at what you've already done. But if you're knew and you're like "I haven't done anything yet, I don't know what they are going to be searching for," My suggestion is to go into Pinterest and go to the search bar and start very broadly with something that could apply to you. 37:41 So I've actually worked with a money mindset person on their Pinterest account before, so this is a good one. I had to go through the same process of what is your ideal client searching for? So I started really broadly with money and then mindset separately. So I went into Pinterest and I typed in money into the search bar. The great thing is that what's going to happen when you type that in because pinterest is a visual search engine it keeps track of what people are searching for. You may notice if you type something into the search bar and click enter, just underneath the search bar there are these multi-colored blocks with words in them. So you will type in money and it will say debt, budgeting, tips. When you hover over it you will notice that it is saying money debt or get out of debt related to money, so you will start seeing what phrases people are searching for. This is the highest searched term in relation to what people are putting in there. So you are able to see what people are typing in. 43:13 So, for DIYers when they're first starting out, what do you think is the biggest mistake? What do you think it is that they're doing wrong? They think of it like a Personal Pinterest account and it becomes a bit of a struggle because when you are pinning for personal use you are pinning things that you find attractive , that you want that you get inspired b and they end up creating a couple of boards that are very varied and they follow an influencer. They try and mimic what that influencer is doing but that influencer isn't selling what they're selling. The influencer is maybe a fashion blogger and they are a dentist or a branding designer. So the boards that the fashion designer can put together are very different than the boards you would want to put together as a dentist or a money mindset coach. 44:50 My tips for getting started is to really  focus in on creating a select few boards that relate to your business and that your ideal client are searching for. 47:06 You have actually created a course so by the time our listeners are listening to this podcast, they can come stalk you. they can learn everything Pinterest and they can partake in your Pinterest that is actually going to walk you through everything you said. So even if you weren't taking notes ladies, it's okay! We've got a cheatsheet for you. [bctt tweet=" Did you know your Pinterest strategy is a funnel? @kathmoorhouse shares more tips on the podcast!" username="tonyarineer"] KEY TAKEAWAYS Your Pinterest strategy is a funnel. SEO on Pinterest does not have to be scary, it just starts with keyword searching. Keep it simple, focus on your ideal clients and creating boards that can house your pins. EPISODE RESOURCES Pinterest CourseProfit Party Academy Hang out with us inside our free Facebook Community- where every day is a party! CONTINUE THE PARTY WITH KATHRYN Website Facebook Page Instagram Pinterest Facebook Group

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a a multi-faceted business around her passion for art, commerce, and visual content creation. Megan splits her time between running her eponymous jewelry line and teaching the intersection of art and business on Designing an MBA. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Full shownotes: http://yourcreativepush.com/meganauman In this episode, Megan discusses: -Her creative education in metalsmithing. -How platforms like Instagram and Pinterest are tailor-made for visual artists. -Some of the mistakes that people make on Instagram and Pinterest, like being overly promotional (or not promotional enough). -Her tactic of using professional images alongside conversational dialogue. -The ratio you should be sharing of personal pictures versus pictures of your work. -How you should feel free to repost old work as well as share things that are sold out. -Why so many creators get frustrated and give up on Pinterest (and why they shouldn’t). -How you can utilize Instagram and Pinterest in tandem. -Thinking about Pinterest as a search engine. -How to turn your followers on Instagram and Pinterest into customers and sales. -The importance of having an optimized website. -Getting into a mindset as a businessperson if you are looking to make money from your art. -Starting a mailing list. -How she balances her time between her business, her art, and her teaching by separating them. -“Marketing mornings.” -Designing an MBA and her Creative Live courses. Megan's Final Push will remind you to treat your creativity like an athlete would treat their sport!   Quotes: “My motto is ‘professional images, conversational copy.’” “If you’re not consuming a lot of the visual culture that’s happening online, it’s hard to turn around and create your own.” “On Pinterest, it’s about reaching critical mass.” “You don’t know if it’s going to sell unless you put it up for sale.” “Selling online is hard and if you are struggling you are so not alone.” Links mentioned: What you need to know about the Pinterest lag (and how to get past it to find success on Pinterest) What to post on Instagram when you're a maker, artist, or designer (and how to share your work without feeling overly promotional) Viraltag Tailwind: Pinterest & Instagram Marketing, Scheduling & Analytics Tool Connect with Megan: Website / Facebook / Instagram / Pinterest / Twitter On the next episode: Amanda Giacomini : Website / Instagram Join the discussion in the Facebook group!

Why Investors Don't Need Real Estate Agents (CFFL 418) Recording Location: LAT (i.e.  33.488237)  (LONG i.e.  -111.921540) Jack Butala:                       Jack Butala with Jill DeWit! Jill DeWit:                           Hi there! Jack Butala:                       Welcome to our show today. This episode Jill and I talk about why investors don't need real estate agents. Another wonderful - Wonderfully written title by Jill. We'll find out why she's writing -[crosstalk 00:00:15] Jill DeWit:                           I'm having fun this week. Jack Butala:                       - Why she's writing these titles this week in a few seconds. Before we get into it though, let's take a question posted by one of the members on the LandAcadamy.com online community. It's free. Jill DeWit:                           Okay, Mike wrote and asked, "Apparently, a lot of folks are having success selling land on Facebook. Can you share your procedure, and/or the groups you're posting to? Perhaps you can recommend a tip or resource? Thanks." Oh, I have one. Jack Butala:                       I have a lot to say about this, go ahead. Jill DeWit:                           Okay, well my favorite tip is ... If you have it on the right selling site like, oh I don't know, LandPin. You push a button and it posts it on Facebook for you, and it posts it to your account where you're signed in, slash however, I'm sure. And then you can share it all over the planet from there. Jack Butala:                       Yeah, here's a short answer. You can reach 1.6, well between Jill and I, its 1.2 to 1.6 million people by the push of a button right out of LandPin. And you can do it, not just with your property, but with everybody's or anybody's that's posted on there. So, if you want to promote yourself and you don't have any property to sell, we designed it this way, you just press a button on LandPin and it draws a huge amount of attention to yourself. Jill DeWit:                           It's true. Jack Butala:                       So, you can use other peoples property's to kind of piggyback on building your own following, let's say, for land. We've spent a lot of time on this and it's ... Please just go to LandPin, click on any property, and at the bottom you'll see all the share buttons. Facebook, Instagram, the rest of them. You can do it on all of them. Jill DeWit:                           I was just gonna say, the whole point of this is, Mike, it's reach. That's the biggie - [crosstalk 00:02:05] Jack Butala:                       That's why it works. Jill DeWit:                           That's it, you're just trying to reach somebody, and that's just one more way, between Facebook, and Twitter, and all that stuff. Who knows where that one person is? It could be somebody sitting on Twitter looking at tiny houses and tiny cute curtains. Who knows? I'm not kidding. On Pinterest looking at curtains for the tiny house to go on the piece of land they don't own. Seriously, I'm sure this happens, and here comes your land, and you reach them, and that's exactly what they want. You never know, so don't discount any of that. Jack Butala:                       And the second part of your question is, "What are the names of the groups?" There's a million Facebook groups that are really special. Not a million, there's probably 30 or 40 that super, ultra specialize in rural vacant land. Or any type of vacant land, or investing, and just sign up for all of them. And when post it from LandPin you can select wich group it's going to go into, or you can just share it into a group through where it got posted. It's really - Just horse around with it for 15 or 20 minutes and you'll see how powerful it is. And then my final point here is, if you want to get into Facebook ads, and we do this for very specific stuff like podcasting, but Facebook ads are incredibly inexpensive and effective.

Why Investors Don't Need Real Estate Agents (CFFL 418) Recording Location: LAT (i.e.  33.488237)  (LONG i.e.  -111.921540) Jack Butala:                       Jack Butala with Jill DeWit! Jill DeWit:                           Hi there! Jack Butala:                       Welcome to our show today. This episode Jill and I talk about why investors don't need real estate agents. Another wonderful - Wonderfully written title by Jill. We'll find out why she's writing -[crosstalk 00:00:15] Jill DeWit:                           I'm having fun this week. Jack Butala:                       - Why she's writing these titles this week in a few seconds. Before we get into it though, let's take a question posted by one of the members on the LandAcadamy.com online community. It's free. Jill DeWit:                           Okay, Mike wrote and asked, "Apparently, a lot of folks are having success selling land on Facebook. Can you share your procedure, and/or the groups you're posting to? Perhaps you can recommend a tip or resource? Thanks." Oh, I have one. Jack Butala:                       I have a lot to say about this, go ahead. Jill DeWit:                           Okay, well my favorite tip is ... If you have it on the right selling site like, oh I don't know, LandPin. You push a button and it posts it on Facebook for you, and it posts it to your account where you're signed in, slash however, I'm sure. And then you can share it all over the planet from there. Jack Butala:                       Yeah, here's a short answer. You can reach 1.6, well between Jill and I, its 1.2 to 1.6 million people by the push of a button right out of LandPin. And you can do it, not just with your property, but with everybody's or anybody's that's posted on there. So, if you want to promote yourself and you don't have any property to sell, we designed it this way, you just press a button on LandPin and it draws a huge amount of attention to yourself. Jill DeWit:                           It's true. Jack Butala:                       So, you can use other peoples property's to kind of piggyback on building your own following, let's say, for land. We've spent a lot of time on this and it's ... Please just go to LandPin, click on any property, and at the bottom you'll see all the share buttons. Facebook, Instagram, the rest of them. You can do it on all of them. Jill DeWit:                           I was just gonna say, the whole point of this is, Mike, it's reach. That's the biggie - [crosstalk 00:02:05] Jack Butala:                       That's why it works. Jill DeWit:                           That's it, you're just trying to reach somebody, and that's just one more way, between Facebook, and Twitter, and all that stuff. Who knows where that one person is? It could be somebody sitting on Twitter looking at tiny houses and tiny cute curtains. Who knows? I'm not kidding. On Pinterest looking at curtains for the tiny house to go on the piece of land they don't own. Seriously, I'm sure this happens, and here comes your land, and you reach them, and that's exactly what they want. You never know, so don't discount any of that. Jack Butala:                       And the second part of your question is, "What are the names of the groups?" There's a million Facebook groups that are really special. Not a million, there's probably 30 or 40 that super, ultra specialize in rural vacant land. Or any type of vacant land, or investing, and just sign up for all of them. And when post it from LandPin you can select wich group it's going to go into, or you can just share it into a group through where it got posted. It's really - Just horse around with it for 15 or 20 minutes and you'll see how powerful it is. And then my final point here is, if you want to get into Facebook ads, and we do this for very specific stuff like podcasting, but Facebook ads are incredibly inexpensive and effective.