Podcasts about talent partnerships

Brittany Hennessy sits down with me to discuss her time at Heart as the first Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media before co-founding her influencer platform, Carbon August. She also delves into how you should shoot your shot, maximize your influence, and make the case for what you're worth.

In Ep. 103 of Earned, we sit down with Natasha Vaquer, SVP of Talent Partnerships and Influencer Strategy at VICE Media—the largest independent youth media company in the world. To start, we dive into the ever-evolving relationship between publishers and creators, and Natasha reveals where she thinks it's heading next. With a decade of experience in the industry, Natasha sheds light on how editors have now become the talent in their own right, and why she believes these subject-matter experts may become the new focal point in companies' creator strategies. Switching gears, Natasha, who previously ran the talent partnerships division at Refinery29, recounts being acquired by VICE, and adapting to the publication's different audience. We discuss VICE's relationship to different social platforms, and Natasha emphasizes how the “key” is to be nimble with finding what works for your audience. Next, Natasha reveals the mistakes brands often make with talent partnerships, and reiterates the importance of giving creators the autonomy to make content that's suited to their audience. To close the show, we touch on the current state of affairs with the SAG-AFTRA strike, and unpack how social media creators are being affected. In this episode, you'll learn: 1. How the relationship between publishers, brands, and creators is evolving.2. Why subject-matter experts may become the new focal point in companies' creator strategies.3. Why brands need to give creators the autonomy to create content that works for their audience.Resources:VICE Media - https://www.vicemediagroup.com/Connect with the Guest(s):Natasha's LinkedIn - https://www.linkedin.com/in/natasha-vaquer-a98402/Connect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal's Advertising and Partnerships division shows up in the marketplace, leading creative executions that span Upfronts and industry-first events. He oversees the entire Marketing and Content Partnerships group, comprising the division's Commerce, Content and Talent Partnerships, Creative, Marketing, Strategic Initiatives, and Trade Marketing teams. This group operates the division's full scale creative agency; leads NBCU's development of an innovative suite of commerce solutions, such as One Platform Commerce; and furthers the company's commercial innovation commitments.Previously, Feldman served as the division's Executive Vice President, Head of Marketing and Advertising Creative. Prior to joining NBCUniversal, Feldman started his career at Turner Broadcasting, where he took on various roles including Senior Vice President & National Sales Manager, Vice President & New York Sales Manager as well as Account Executive, where he oversaw client relationships for Cartoon Network, Adult Swim, truTV, TBS and TNT.  Timestamps00:00 - Intro00:35 - Josh's Career Story02:50 - How does being creative help with sales04:17 - B2B strategies that make NBCU successful07:58 - Why Cannes is important to NBCU09:41 - NBCU's iconic programming11:05 - The secret to building strong client relationships14:21 - Funnel marketing and the importance of end of funnel16:34 - The popularity of Bravo17:46 - BravoCon21:00 - The best brand activations at BravoCon22:51 - How brands can work with talent24:49 - Being a media partner for the Olympics27:59 - Josh's advice on creativity and landing your message31:39 - Helping smaller brands

Today we're speaking with Megan Frantz of Whalar. Connect with her: https://instagram.com/megsfrantz  Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape. Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices. Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians, and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date. She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo, and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers. Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities, and Academy members recognized in the show. [06:29] Animals being mistreated. [08:11] A mysterious conversation. [12:34] Being more human in influencer marketing. [18:28] Whalar's secret sauce. [19:10] Unique team structure and resources. [23:01] Discovering Pickleball during lockdown. [27:11] Protecting creators' mental health. [31:25] Bad manager experiences. [34:44] Managing talent in the modern day. [37:14] Teaching creators professionalization. [40:20] Organic content vs. branding. [43:51] Subscribers supporting creators financially. [49:55] Tools for email tracking. [52:30] Setting email response boundaries. [55:58] Diversifying income for creators. [57:10] Patreon and Super Fans. [01:01:20] The yearbook of social media. [01:05:51] Pay-to-play awards. [01:07:15] Award ceremonies and acknowledgment. Check out Oversubscribe: ⁠https://www.oversubscribe.co/ Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman Instagram: https://www.instagram.com/jessygrossman  Chicago Meet Up - https://members.iamwiim.com/event/chicago More Events - https://members.iamwiim.com/events Want to join WIIM's Membership? Check out our website https://www.iamwiim.com/join Don't forget to follow us on Instagram https://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Dans ce nouvel épisode, j'accueille une invitée très spéciale, Julie Bogaert, la tête pensante derrière le développement de talents français sur une plateforme que nous utilisons tous - Snapchat. Une plateforme qui réunit 750 millions d'utilisateurs chaque mois. Julie travaille contribue activement à aider les créateurs certifiés à optimiser leur utilisation de Snapchat. Snapchat, c'est la plateforme connue avant pour ses filtres amusants, ses lenses interactives et deux autres caractéristiques uniques : les contenus disparaissent après 24 heures il n'y a pas de système de likes ou de commentaires. L'objectif, offrir aux créateurs un espace de création libre de jugement, rendant la plateforme "plus personnelle et stimulante". Après avoir quitté Meta en 2021, Julie a rejoint Snapchat et a mené une transformation majeure. Le nombre de profils certifiés est passé de milliers à quelques centaines, une sorte de reset qui a largement contribué à garantir le respect des règles de la communauté. Dans cet épisode, Julie nous partage son expérience en tant que Head of Talent Partnerships chez Snapchat et nous donne un aperçu des particularités de Snapchat par rapport aux autres plateformes. Elle explique ce que signifie réellement être un créateur certifié sur Snapchat, comment on peut y réussir, et nous guide à travers les fonctionnalités uniques de la plateforme, comme Spotlight, Discovery, lenses et filtres. Nous abordons aussi le sujet crucial de la monétisation. Comment peut-on générer des revenus en tant que créateur sur Snapchat ? Qui sont les annonceurs et comment travailler avec eux ? Préparez-vous pour une conversation fascinante et instructive. Mettez-vous à l'aise, branchez vos écouteurs et bonne écoute à tous ! -------

This week, the podcast is graced with the presence of the talented Julie Bogaert, Head of Talent Partnerships for Snap EMEA, who has spent 14 years advising and guiding renowned celebrities, music artists, athletes and notable figures on their social media strategies.Julie shares her invaluable insights on the power of Snapchat and Augmented Reality in building a strong community and sustainable business. A master of her craft, she has worked with some of the biggest global brands, including The Royal Family, The Beckhams, Malala and Edward Enninful.With her illustrious career spanning across various industries, Julie's journey to becoming one of British Vogue's influential women of the year is nothing short of remarkable. Tune in to this week's episode and prepare to be transported into the wondrous world of luxury and tech, as Tech Powered Luxury delves deep into the captivating world of talent partnerships, content creation, and the role they play in shaping the digital community. Tech Powered Luxury is noted as one of the top fashion podcasts, top beauty podcasts and top luxury podcasts, as well as ranking globally as a top business, tech and entrepreneurship podcast. Tech Powered Luxury has ranked number one within the fashion and beauty podcast category in Ireland and Singapore, and number 3 within the fashion and beauty podcast category in India, as well as entering the Top 10 podcast charts internationally. This podcast is sponsored by Seoulista, a multi-award winning beauty brand, bringing innovative skincare expertise to the conversation. The TPL community benefits from 15% off skincare and supplements from Seoulista Beauty with the code TPL15.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Please SUPPORT my SHOW, SUBSCRIBE to the NEWSLETTER, ENTER in the GIVEAWAYS https://www.chonacas.com/contact/   Persian blood, CAA & Tom Ford  For the actor, the artist journey in entertainment  Follow the fun, the excitement, the power of finding your voice. Knowing your audience, desired out come Born and raised in Los Angeles, Chloe grew up enamored by the movie business, and did whatever it took to get her foot through that very narrow door. After beginning her career in the windowless mailroom of Creative Artists Agency, Chloe's first role above the basement level of the agency was in the motion picture film finance and sales department. There she learned about the foundation of putting together a film, working with independent financiers and producers. Chloe then transitioned into the motion picture talent department, where she was able to fulfill her passion of working closely with some of the industry's brightest stars. After getting a taste of being at the center of the industry, Chloe took an opportunity to segue into a different role, managing renowned fashion designer and film director Tom Ford's new LA-based studio, where she had firsthand experience working directly with a fashion and business legend. After years of working for institutions like CAA and Tom Ford, Chloe was ready for a change of pace and took on roles in the talent partnerships space at some of tech's buzziest startups, including Verishop and now Bright, where she runs talent and brand partnerships strategy. Bright is a platform for live, interactive learning sessions with icons and experts alike, from Deepak Chopra to Madonna.   We deep dive into: - perseverance and always finding another way to get in - taking the windy path to getting where you want to go and trusting the process / journey - the importance of relationships and aligning yourself with the right people who you could learn from, openness to any opportunity - bright live company website: brightlive.com   YT: https://www.youtube.com/@katiechonacas7079    Social media links: https://twitter.com/katiechonacas https://twitter.com/culturekidsxyz https://www.instagram.com/chonacas https://www.linkedin.com/in/katiechonacas Voiceover Reel: https://www.chonacas.com/voiceover/   Disclaimer: None of the information in the podcast should be considered as a financial advice. Always do your own research.  

  Senior Manager of Brand and Talent Partnerships, Jenny Park grew up with limited vision of what was possible for Korean Americans before she was exposed to others that looked and thought like her - showing her the content of what's possible if you dare. As LinkedIn's Senior Manager of Brand and Talent Partnerships, she works to ensure the multihypenate has a community and space to bravely highlight the content of who they are and the work they do.    Episode Highlights:    Content we consume and don't consume can create unconscious bias with unintentional consequences  Multi-hyphenates are creating content that amplifies who they are and the work they're doing  People can find mentorship through online spaces     Social Handles    Host: @iamejjames Guest: @mohae.jennypark Show: whosoncontent | @therealdba   Produced by Dear Media.   Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Karan Lamba, Head of Creator and Talent Partnerships, takes a deep dive into the creator economy and Snapchat's role in it. --- Send in a voice message: https://anchor.fm/business-line/message

Welcome back to Season 2, Episode 174 of the Asian Hustle Network Podcast! We are very excited to have Jenny Park on this week's show. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday and Saturday, so stay tuned! Jenny Park leads Brand and Talent Partnerships at LinkedIn where she helps celebrities, creators, and thought leaders amplify their message to 800 million professionals on LinkedIn. Jenny has focused her career on helping purpose-driven brands build a more inclusive world and deliver growth for the business. Outside of work, Jenny is a content creator. With a passion for empowering women and amplifying Asian American voices, she shares advice around career, finance, and living with intention. To stay connected within the AHN community, please join our AHN directory: bit.ly/AHNDirectory --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

New #TeesMe podcast episode alert with LJ Finney hosted by Darius Brown BIO: LJ LaToya “LJ” Finney is a certified Project Management Professional (PMI PMP) and certified Executive, Career and Life Coach (ICF ACC) with over 20 years of experience on Wall Street and Technology and an avid golfer. Her company IN-18 LLC, helps individuals and companies through leadership development and coaching. She works to help employees, at all levels make the most of their skills for career growth and advancement. LJ has a Bachelor of Science in Information Systems from Long Island University, and a Master of Science in Computer Science from NYU Tandon School of Engineering. She is a member of Alpha Kappa Alpha Sorority, Incorporated and President of the NYC Chapter of the Ladies Professional Golf Association (LPGA) Amateur Golf Association. She was recognized by the Network Journal 40 under 40 and is also the producer and host of TeesMe, A podcast about the intersection of golf, life and business. What you'll hear: - Building confidence on course - Know your tribe, getting acclimated with golf - The real barrier to entry knowledge - @LPGAamateursNYC, La Presidente - Exploring the benefits of golf - Mindset & Self-Awareness - The Good Stuff - *Strategic Planning* - The real bag - How we got here #entrepreneurship - The success and lessons learned, stacking money - Crazy Faith - What keeps you going, growing and levels - The meaning behind the name IN-18 - God's Gift of golf SLIGHT PIVOT - The story of Darius, producer, creator What about LJ's favorite golf memory? - @oldheadgolflinks, Old Head, Ireland - @golfelprat, Real Club De Golf El Prat, Barcelona, Spain ************************* Things you should know: IG: @IN18LLC IG: @MsLadyLovesGolf Visit www.IN-18.com About the Guest Host: Darius Brown - Being Seen Podcast - www.BeingSeenPodcast.com Darius Brown is an award-winning creative executive who co-created and produced a weekly entertainment show “Beyond the Red Carpet with Darius Brown” for ABCNEWS digital. He is the Director of Talent & Partnerships at Harley & Co, a New York-based creative studio that produces multi-platform social justice and culture projects. Darius won a Clio Award for Being Seen, a weekly podcast about the gay and queer Black male experience. Darius has produced for ABC News, BET, NBC, and FOX's EXTRA, which earned him an Emmy for Best Entertainment show. ************************* Listen on Apple, Spotify, Google https://anchor.fm/TeesMe #TeesMe #podcast #storiesNeedToBeTold #untoldStories #golf #strategicPlanning #blackGolfers #blackGolfMatters #2021 #IN18 #IN18Ways #entrepreneur #leadershipCoaching #teambuilding #lpgaAmateurs #NYC --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

R Balaji is currently acting as the Associate Director of Talent Partnerships at Pollen. They have been in the Digital Marketing and Influencer marketing industry for eight years. They have promoted gender fluidity on various public forums like The logical Indian, The Times of India, The Quint, Business Insider, Humans of Bombay, Humans of Hyderabad, etc. Apart from this, R Balaji has been invited as a keynote speaker at various institutes like BITS Pilani, Narsee Monjee, etc.

Guests: *Alex Zaccaria*, Co-Founder and CEO, Linktree *Jim Shepherd*, Head of Talent Partnerships, Snap *Alex Masmej*, Co-Founder & CEO, Showtime *Kudzi Chikumbu*, Director of Creator Community, TikTok *Georgia Stevenson*, Index Ventures (Moderator) The world is more connected than ever, enabling us to express ourselves in new and different ways. On the internet, we find belonging and we build communities. Here, we discuss how online identity has evolved over time, how different platforms work to shape digital identity, and what we can observe from salient Gen Z behaviors across platforms.

Today on Extraordinary Women Radio, I am thrilled to introduce you to Nik Aliye, a digital influencer marketing executive, who has worked with some of the largest big brand names. Nik also produced the Shorty Awards, which honors the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram and more. In this Episode: Nik shares her exciting and challenging career working at the Shorty Awards – A platform that honors the best of social media. She shares the highlights and her favorite bits of social media back then and how people's view of influencers drastically shifted into a more positive light. The real essence of influencer marketing and how this multi-million industry has shaped human interaction and connection. Nik discusses the most memorable campaign she worked on that elaborates on the authenticity, rawness, and intimacy that brings influencer marketing to massive success. Nuggets of wisdom that entrepreneurs, solopreneurs, and those who market their brands must hear from Nik Aliye. (You don't want to miss these!) Nik discloses the not-so-fancy BTS that influencers of diversity experience. Listen to how Nik integrates human-to-human marketing for clients and brands in her line of work. She provides tips for building your social media presence that will guarantee value and impact to your target audience without the clutter, the noise, or the negativities. Nik is the Global Director of Whalar, a best-in-class influencer company. She is a multi-faceted executive with deep expertise in digital creators. She was previously the showrunner and Senior Creative Producer of the Shorty Awards and was responsible for the nomination of over 500 creators across 45 categories. Following the Shorty Awards, she joined Target as the creative lead on the Influence Marketing and Talent Partnerships team. At Target, she produced a wide range of innovative social content including two seasons of the acclaimed "Let's Target" YouTube series that paired digital creators with traditional celebrities, and debuted with 22 million views. At Whalar, Nik leads creative ideation for top brands like AT&T TV and MAC Cosmetics, and she produces events that create emotional, authentic connections, delighting fans and driving benchmark-breaking business results. “You have to be authentic. You have to be yourselves. You have to talk like the way you talk in real life. You have to show up in a way that it feels natural to you. And, don't force yourself to create content on a platform that you know nothing at all.” – Nik Aliye Discover more about Nik's works and passion on her website Whalar. You can also follow her on LinkedIn and Twitter. Let's meet Nik Aliye! Nik Aliye Show Notes

Nik has an extraordinary background in Influencer Marketing and Creative Live Event Production. She led her team at Target as Senior Manager of Talent Partnerships and Influencer Marketing working with A list celebrities and a wide range of digital content.  She also pioneered the breakthrough success for the renowned Shorty Awards as Senior Creative Producer, which recognizes the best of social media for influencers, brands, and organizations across all platforms.  Now, Nik is the Global Director of Whalar, a leading influencer marketing agency.

Sharon Ainsberg's career began in the music industry, working with award-winning composer Philip Glass on recordings with artists ranging from David Bowie to The Rolling Stones. She then managed talent, working with veteran music manager Louis Levin on everyone from AC/DC to Michael Jackson. But during that time, she saw white space in the industry. Why didn't musicians have fashion or beauty deals? Where was that co-branded marketing? This was when Sharon's obvious fashion obsession became too great to ignore. As a pioneer in brand and talent partnerships, Sharon created the music and entertainment division at Ford and the VIP services division at Starworks before launching her own company in 2012. Sharon co-founded SHO+CO with Allison Oleskey, a bi-coastal fashion, lifestyle, and entertainment agency focused on celebrity and influencer initiatives, including product placement, collaboration deals, and talent booking for everything from global events to ad campaigns. In this episode, you will learn how Sharon identified a void in the industry and ideated how to fill it, why creating trust in relationships will lead to long-time collaboration, the importance of respecting the team around the talent, and her expert methods in negotiating partnerships. *** This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

A 20 year veteran of the entertainment and digital industries, Karyn kicked off the early years as Ashton Kutcher’s VP of Production, Tyra Banks’ Director of Communications, and VP of brands for the first-ever influencer agency, theAudience. She connected directly with digital creators as the Head of Creators at Vine, and upon Vine’s closure became VP of AT&T Hello Lab, a diversity-driven millennial and Gen Z-focused initiative. At Target, served as the Director of Talent Partnerships and Influence Marketing. In 2018, she joined the board of creator-founded and Alexis Ohanian-funded Clash as their advisor. Last week, Clash acquired Byte, the second social media platform launched by Vine founder Dom Hofmann. At Whalar, Spencer signals a new era of the digital CMO - an expert in both social media and the creator ecosystem.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

We are back for Season 3 and joined by Brittany Hennessy! Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and is also the best-selling author of "INFLUENCER: Building Your Personal Brand In The Age Of Social Media." She breaks down the truth behind the influencer industry and shares helpful tips and tricks for those who are looking to break out in the industry, grow their own personal brand, or just simply step up their social media game.

In Episode 10, Influencer Majesty Acheampong chats with Brittany Hennessy about Influencing in 2020. In this episode, you'll hear: *How Brittany got her start with blogging. *How Brittany's career path led her to become the first influencer marketing employee at many companies. *What inspired Brittany to write her book. *Brittany's advice for creating content and influencing amidst a pandemic. *Why you should be using Pinterest to amplify your content. *What American influencers can learn from Chinese Influencers. Stay Connected w/ Brittany ~ Website | Instagram | Book Bio: Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the co-founder & Chief Relationship Officer at CARBON AUGUST, an influencer development platform serving creators, performers, and entrepreneurs. Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio. She was also the first Associate Director, Social Strategy & Influence at Horizon Media where she secured comedy and parenting influencers for top brands in the entertainment, spirits, CPG, and automotive categories. Brittany was named to Talking Influence’s 2018 Top Industry Player list, is a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards, and was also a judge of the 2019 Influencer Marketing Awards. --- Support this podcast: https://anchor.fm/majesty-acheampong/support

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged*Package your brand and pitch your favorite companies*Monetize your influence and figure out how much to chargePlus tips on:*Landing an agent*Getting on the radar of your favorite sites*Praising a brand without alienating their competitors

Karyn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT&T and Director of Talent Partnerships and Influencer Marketing for Target. In this episode, Karyn shares what she calls the “magic triangle” for creating impactful social content: bringing together traditional celebrities, influencers, and brands. She recounts early social media lessons from her days helping Ashton Kutcher and Tyra Banks grow their Twitter, Facebook, and Vine followings to working with Chris Lighty to position musicians as brand ambassadors, such as the incredibly successful 50 Cent and Vitamin Water collaboration. We also discuss the Vine founders’ ambition to build a messaging service, and we draw some interesting parallels to Snapchat’s growth as a hybrid content creation and social messaging platform. Finally, we examine recent examples of celebrities adopting social media and offer some predictions for the future of influencer marketing and branded content. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help companies in the region attract, retain and train workers in jobs that offer growth potential. In this episode of Brandstorm, Susan Koehn, vice president of the Talent & Industry Partnership and point person for this initiative, tells us more about the workforce issues facing southeastern Wisconsin and what is being done to help businesses now and in the future. Background According to Susan, Wisconsin’s economic development and workforce development organizations have historically operated as two, independent silos. Economic development focused on corporate attraction projects, brick and mortar projects and building infrastructure.  Workforce development was involved in talent and training. Neither side was talking to each other, while the skills gap was growing larger in southeastern Wisconsin. Industry was blaming education for not producing the right kinds of worker’s skills to fill the jobs that were needed, and education blamed industry for not saying what skills were needed. The recognition that talent was a key driver of economic growth sparked the first attempt to break down the walls between economic and workforce development around 2007/08.  The goal was to get the two sides talking to change the narrative. MMAC/Milwaukee 7 Partnership The MMAC is a membership-based Chamber of Commerce. The Milwaukee 7 is a regional economic development organization for the seven counties in southeastern Wisconsin: Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington and Waukesha. When the Milwaukee 7 was formed in 2005, there was a realization that industry was involved in a zero-sum gain by poaching talent from each other. Collaboration was needed to bring in new businesses, expand existing companies and create new investments. The MMAC played a critical role in bringing the two organizations together and forming the Talent & Industry Partnership. Today, they share office space and staff and are working together to address the shortage of talent in the region. Wisconsin Policy Forum Report Takeaways Susan says the demographics are undeniable. The now-retiring Baby Boomers were followed by two million fewer Gen Xers and this trend has continued in birth rates. There are just fewer young people coming into the workforce. The recession may have also masked the talent shortage because there were fewer job openings. When the recession ended, companies that used to post jobs and receive hundreds of qualified applicants were now seeing three or four applications from people who did not qualify for the jobs. So, while the report wasn’t surprising to people like Susan, it did confirm what businesses were seeing on the ground. Analyzing Southeastern Wisconsin’s Labor Supply Working with Manpower Group, research was conduction that indicates the workforce gap in the region’s seven counties will hit 38,000 in job openings by 2021.  Where are we going to find the people to fill them? According to the Manpower research, there are pockets in the region where there are lots of potential workers who are on the sidelines and not working because they are no longer looking for jobs, are underemployed or ineligible. In fact, there are about 300,000 workers with a high school diploma, but no post-secondary degrees or credentials. Susan believes we could leverage of larger talent pool by taking a closer look at the job openings and determining if a college degree is really needed, or if an individual can come on board and be trained while on the job. She says, according to one of the tenets of sales, it costs far less to retain customers than acquire new ones. The same holds true for employees. Businesses can upskill the employees while on the job for far less and backfill some of the other jobs with higher education requirements with fresh talent. Filling the Future Skills Gap Southeastern Wisconsin is in a great position to improve the workforce dilemma through education and training. We have many excellent higher education institutions and a good K12 education system.  And, there is an openness now for industry and education to collaborate. The industry can assist by providing real-world, learning opportunities, such as sponsoring classroom projects, job shadowing, internships, and guest business speakers. About 68-75 percent of college internships convert to direct hires. Susan says legacy companies and industries in the region, like manufacturing, need to show innovation potential through more experiential learning opportunities. In fact, 67 percent of Americans believe more internships for young people would increase interest in manufacturing. In Wisconsin, schools are mandated to provide academic as well as career planning, starting at the 6th-grade level through high school. MMAC has a program called “Be the Spark” that takes 7th graders from Milwaukee Public Schools on business tours. There is a push to increase the number of schools offering computer science classes and technical education for trades like plumbing, electrical and construction is making a comeback. And finally, Susan says the Wisconsin Economic Development Committee (WEDC) has a program called “Think-Make-Happen that is targeting the likeliest candidates to attract and relocate to Wisconsin.  For instance, Wisconsin provides one of the most generous packages to provide support, incentives and free education to service members in the country.  The organization is also targeting alumni of Wisconsin institutions to come back and Midwest millennials who already live in colder climates to relocate to our state’s booming economy and great quality of life. Opportunities for Growth Industries with the greatest potential for growth in southeastern Wisconsin are financial services, healthcare systems and manufacturing companies that are intersecting with smart technology.  There is also an effort to build technology ecosystems like Milwaukee’s Water District. Susan says while the challenge to fill the skills gap in our region is urgent, it is giving way to new ideas and ways to innovate and collaborate.  The Industry & Talent Partnership can help businesses, individuals and schools by connecting them with the right organizations and resources they need. Connect with Susan: Email:             skoehn@mke7.com Website:         https://www.mmac.org Twitter:          @mke7talent

138: Dealing With Creator Burnout With Josh Zimmerman In this week's episode, I chat with Josh Zimmerman about creator burnout and what it means to just step back as a creator and know when to take a break.   About Josh: Josh Zimmerman has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment celebrities for fourteen years. His wide range of experience in traditional and digital entertainment ranges from production to rights and clearances to creator management. He founded JZ Management in June 2016, and now, in 2018, Josh launched Creator Coach™. Creator Coach™ is dedicated to helping support creators who are experiencing burnout. In addition to the excitement of seeing one’s creative work shared, being a creator can be an uncertain, complex, and overwhelming. It is enormously challenging when done without support. Creator Coach ™ has a primary mission to help creators navigate from Point A (where they are) to Point B (where they want to be). Josh helps creators achieve a higher level of well-being and performance, both creating content and in life. The goal of his coaching is to increase creativity, energy, happiness, and a clearer view of what the future can hold. Prior to founding JZ Management and Creator Coach™, Josh was the Director of Talent Partnerships for Ovation TV's Ovation Digital Arts, He worked on the Official Daily Show for YouTube, YouTube Nation, a joint venture between Jeffrey Katzenberg's DreamWorks Animation and YouTube. During his time at YouTube Nation, Josh amassed a Rolodex of connections to some of the biggest YouTube stars, major corporations, traditional celebrities, and multi-channel networks, developing close business relationships that enabled him to execute deals and promotions in record time.   Connect With Josh: www.CreatorCoach.com   To have your questions featured on one of the upcoming Q and A episodes, email me at dusty@dustyporter.com   Try TubeBuddy Today Here For a full video tutorial on how to set up a Patreon Campaign go here. Check out our other podcast: Listen To The YouTube Creators Hub Podcast Here for great interviews each week with successful YouTube creators and strategies and tips they use to grow and monetize their video content on YouTube. TubeBuddy Express Giveaway Details: If you want to enter yourself in the giveaway for some TubBuddy swag don't forget to go on over to our iTunes Page for the podcast and leave us a review and then email us at tubebuddyshow@gmail.com Here is the equipment I recommend for Starting Out On YouTube On A Budget: Blue Yeti Microphone Logitech C920 Webcam OBS Streaming Software Listen To My Other Shows Here: YouTube Creators Hub — A podcast focused on helping you with your Online Video presence. Each week, I interview an online video creator and chat with them about their strategies and journey as it relates to growing their YouTube channel.

Today we’re speaking with Natasha Vaquer (@natashavaquer), the Vice President of Talent Partnerships and Influencer Strategy at Refinery29, the leading lifestyle digital media company for millennial women with a loyal following of over 25 million monthly visitors.Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim

Whether you've been hustling and grinding at the influencer game for several years or you're brand new to the scene, you no doubt have questions. The hard part is finding somebody competent to answer them. I'm so excited for you to meet influencer marketing pioneer Brittany Hennessy. She shares actionable solutions for the challenges you're facing right now, so you can break your platform through to the next level and sustain it for years to come. About the Book:  If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you.   Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.   As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: Build an audience and keep them engaged Package your brand and pitch your favorite companies Monetize your influence and figure out how much to charge Plus tips on: Landing an agent Getting on the radar of your favorite sites Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love. About the Author:  Brittany Hennessy is the best-selling author of Influencer: Building Your Personal Brand In The Age Of Social Media and the Co-Founder of Carbon, a technology company building solutions for influencers. A pioneer in the influencer marketing industry, she lends her expertise to brands, small businesses, and influencers as a consultant.  Brittany is the former Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and the first person to hold that title. She is also a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards. Brittany is an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs. Connect with Brittany: BrittanyHennessy.com Instagram @MrsBrittanyHennessy Facebook Twitter @2Legit2Britt For additional show notes, visit ShaunTabatt.com/238.

This Week: #SnapNews, we have News featuring AdAge, Mashable, Variety and more! So if you missed last week news let’s jump right in! 1. Discover Partner Ads 00:39 2. A Snapchat Original Show 01:30 3. Head of Talent Partnerships 02:15 4. Creator-made AR Lenses 03:01 5. Rihanna Deletes Snapchat 03:48

Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers. Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.