Podcast appearances and mentions of brittany hennessy

 WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”

What if your customers could become your best marketers?In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into the power of user-generated content (UGC) and why UGC is a game-changer for businesses of all sizes. You'll learn how UGC builds trust, loyalty, and engagement with your audience, discover simple ways to encourage your customers to create content, and get actionable tips to use UGC effectively.Whether you're a brand that's just getting started or an established business looking to grow, this minisode will give you tools you can tap into when it comes to the content your customers are already creating.So, how will you start leveraging UGC? Share your ideas or results with us in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources: If you want to know more about influencer marketing and Brittany Hennessy's story, listen to: How Influencer marketing Can Help You Grow Your Business - This is Small BusinessIf you want to know more about marketing and Liz Downing's story, listen to: How to Build Your Marketing Strategy - This is Small BusinessConsumer Behavior Stats 2021: The Post-Pandemic Shift in Online Shopping Habit - NostoUGC Content 101: A Comprehensive Introduction - American Marketing AssociationConsumer Confessions: How does UGC Impact and Influence the Shopping Experience? - TurnTo NetworksWhy User-Generated Content Is Winning - Forbes

After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.  In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode. Joe's no stranger to awards, either.  Stacking Benjamins was named Best Personal Finance Podcast 3 times by the Plutus Awards, it was called Best Personal Finance Podcast by Kiplinger and Bankrate, and it was awarded the Best Business Podcast title by the Tim Ferriss Show, Startup, and others from the Academy of Podcasters.  Joe shares the details of his journey in this interview: how he initially struggled, what he did to grow the audience, and how "hockey-sticked" his results. He talks about his recent struggles in podcasting and the events driving his decision to diversify with a view to serving his audience in multiple ways. He also discusses standing out in a crowd, his ideation process, and why following his “north star” has served him well. Links & Resources Stacking Benjamins - https://www.stackingbenjamins.com/ Podcast Studio Pro - https://www.podcaststudiopro.com/ Influencer, by Brittany Hennessy - https://www.amazon.com/Influencer-Building-Personal-Brand-Social/dp/0806538856 Joe's YouTube channel - https://www.youtube.com/stackingbenjamins Joe's Instagram - https://www.instagram.com/stackingbenjaminspodcast Joe's Twitter - https://x.com/averagejoemoney Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Ever wondered how to make influencer marketing a game-changer for your small business? Just ask Brittany Hennessy, the bestselling author of "INFLUENCER: Building Your Personal Brand In The Age of Social Media." Brittany reveals how small businesses can leverage the power of influencers to enhance their brand, reach new audiences, and drive sales. Whether you're new to the influencer marketing scene or looking to refine your approach, Brittany's insights can help you navigate the ever-evolving world of influencer marketing.Discover strategies for working with influencers, from understanding the different types of influencer marketing to finding a good match for your brand and maximizing conversions.In this episode, you'll learn: (2:07) How starting a blog launched Brittany into the world of influencer marketing and led to her first brand trip.(4:05) Three powerful ways to boost your brand through influencer marketing: content creation, community engagement, and driving conversions.(6:25) How you can make influencer marketing work for your small business if you're on a tight budget.(7:49) Why picking the right influencer that aligns with your brand and goals is crucial for a successful campaign.(9:10) Practical tips on how to find the perfect influencer that could take your business to the next level.(10:53) How to reach out to influencers in a way that'll make them excited to collaborate with you and build valuable partnerships.

In today's episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media." Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves. Tune in to discover how to turn your influence into a lasting legacy. KEY POINTS: 08:32 Imagination is key to career success. 11:16 Seizing opportunities and being forward-thinking is crucial. 16:27 Influencers facing creative control and payment challenges. 19:32 Influencers should recognize their value and equality. 21:48 Influencers impact the industry and must consider consequences. 27:05 Understanding and educating oneself in business matters. 28:49 Enhancing skills, understanding metrics, and monetizing influence. 38:48 Consider lost revenue before setting brand fees. QUOTABLES: "I think in general, from a career standpoint and an influencer marketing, you have to be able to see what's possible in order to attempt to do so." — Brittany Hennessy "You don't understand how much work gets done and how many approvals there are before you ever see a contract. Unless you want to get rid of something that's material to the contract, nobody's going to drop you from a campaign because you want to do three brands of exclusivity versus five." — Brittany Hennessy GUEST RESOURCES: Brittany Hennessy IG | @mrsbrittanyhennessy RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you're starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer

Brittany Hennessy sits down with me to discuss her time at Heart as the first Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media before co-founding her influencer platform, Carbon August. She also delves into how you should shoot your shot, maximize your influence, and make the case for what you're worth.

On today's Millennial Investing Rewind Episode, Robert Leonard chats with Jose Hernandez and Alan Angeloni about their journey into entrepreneurship, becoming social media gurus, building a successful financial education platform, and ultimately escaping Wall Street. Jose Hernandez is a former wealth manager for one of the largest firms in the world, who left that career behind to pursue his dream and passion. Alan Angeloni has built one of the largest financial social media accounts on Instagram, Financial Professional, and turned it into a successful and growing business. IN THIS EPISODE, YOU'LL LEARN 00:00 - Intro 22:51 - How you can meet potential business partners. 32:29 - How to determine if someone is right for a partnership. 34:39 - The challenges of working with a business partner. 37:38 - How to build a large social media following. 37:38 - How to turn a social media following into a business. 45:54 - Mistakes to avoid on social media. 50:57 - How to deal with imposter syndrome. And much, much more! *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Recommended Book: One Million Followers by Brendan Kane. Recommended Book: Influencer by Brittany Hennessy. Recommended Book: Virtual Freedom by Chris Ducker. Recommended Book: The ONE Thing by Gary Keller and Jay Papasan. Check out the books mentioned in the podcast here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our Millennial Investing Starter Packs. Browse through all our episodes (complete with transcripts) here. Try Kyle's favorite tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: NetSuite Linkedin Marketing Solutions Fundrise TurboTax HelloFresh Learn more about your ad choices. Visit megaphone.fm/adchoices

Navigating the influencer industry as a food creator, working with brands, and building a more profitable business. ----- Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing. Monetization Strategies in the Influencer Industry Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today's guest is the expert when it comes to all things influencer. In this episode, Bjork is chatting with Brittany Hennessy, an author, and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space. It's a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business. In this episode, you'll learn: More about Brittany's career path and how she got started in the influencer industry. What it's like to work at a media company like Hearst. Why creators are more important than ever in the marketing space. Whether you're an endorser, entertainer, or educator as a creator, and what the metrics for success look like for each. Her advice for when you should build vs. monetize. Why she thinks that social media followers and email subscribers are the most important relationships to build. Why you should ask yourself “Is this good for my brand, is this good for my business, and/or does this make me happy?” when making decisions regarding what you share. How to approach affiliate marketing on a food blog. When and why you should consider working with an agency. More about Brittany's book (Influencer: Building Your Personal Brand in the Age of Social Media). Resources: I Faked My Grandpa To The Top of Fashion Week Horizon Media Hearst Influencer: Building Your Personal Brand in the Age of Social Media Collective Voice Magnolia Wirecutter Travis Scott Skims Striped Spatula The Casper Blog Getty Images DBA Follow Brittany on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

“Influencer” by Brittany Hennessy is a step-by-step guide to becoming a successful social media content creator. As a former senior director of influencer strategy and…

Today we are entering the ever-evolving field of marketing, more specifically, how to become a marketing manager. Marketing is beneficial to arguably every type of company, service, or product so seeking a marketing manager role could be pretty lucrative. We interviewed two expert marketers about how to become a marketing manager, what to expect in a marketing job interview, what a marketing manager salary looks like, and so much more. So if you're interested in becoming a marketing manager or are just curious to figure out what exactly they do, listen to this episode.   Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Ace The Interview Course: https://bit.ly/3fstRRX The LinkedIn Lab: https://bit.ly/3P8L6of Canva: https://www.canva.com Vanessa Lau: https://www.vanessalau.co Rachel Pedersen: https://rachelpedersen.com/ Amy Porterfield: https://www.amyporterfield.com Jenna Kutcher: https://jennakutcher.com Brittany Hennessy: https://www.instagram.com/mrsbrittanyhennessy   Kendra Newton: Website: www.kendranewton.com  Instagram: https://www.instagram.com/iamknewton/ TikTok: https://www.tiktok.com/@iamknewton Facebook: https://www.facebook.com/iamknewton Twitter: https://twitter.com/iamknewton   Meagan Yip: Website: meaganyip.com      Produced by Dear Media.

IN THIS EPISODE, YOU'LL LEARN:22:51 - How you can meet potential business partners.22:51 - How to determine if someone is right for a partnership.34:39 - The challenges of working with a business partner.37:38 - How to build a large social media following.45:54 - Mistakes to avoid on social media.01:15:37 - How to turn a social media following into a business.And much, much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.EPISODE RESOURCESOur tool for picking stock winners and managing our portfolios: TIP Finance.Millennial Investing Starter Packs.Get a FREE audiobook from Audible.Financial University.Brendan Kane's book One Million Followers.Brittany Hennessy's book Influencer.All of Robert's favorite books.Find Pros & Fair Pricing for Any Home Project for Free with Angi.Tell mom how much you love her—and make sure she hears it in crystal-clear audio quality, with Raycon.Enjoy a simple, good tasting supplement that truly improves your health with Field of Greens! Get 15% off your first order and get another 10% off when you subscribe for recurring order with the promo code MILLENNIAL.Break into the multifamily investing space or level up your investing game. Learn these at the Multifamily Investor Nation Convention. Visit mfincon.com for details and tickets. Use promo code TIP to get $200 off your tickets.Protect your family with Fabric Insurance's term life insurance now, in just 10 minutes.Combine hundreds of search filters to quickly find better leads, close more deals, and unlock your investing potential with the power of PropStream!Push your team to do their best work with Monday.com Work OS. Start your free two-week trial today.Check out our favorite Apps and Services.Browse through all our episodes (complete with transcripts) here.Support our free podcast by supporting our sponsors.Read this episode's transcript and full show notes on TIP.Connect with Jose Hernandez: Website | Instagram | TwitterConnect with Alan Angeloni: Website | Instagram Connect with Robert: Website | Instagram | TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brittany Hennessy opens up on how to define a personal brand, strategizing your content creation to reflect your value to brands, tips for using your social media bio to your advantage, knowing what trends to act on, and keys to leveraging your content creation skills for post-graduation opportunities. Brittany is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media”, and co-founder & Chief Relationship Officer of an influencer development platform serving creators, performers, and entrepreneurs, called CARBON AUGUST. She was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media.

In this episode we are joined by the one and only Brittany Hennessy. She shares her journey and expertise from both the influencer and the talent booking perspective. We debunk myths and misconceptions about the influencer industry, how its evolved, Instagram's newest features, how to share your story and start capitalizing on your strengths, expertise and influence while learning about brand's marketing goals for successful partnerships. Brittany is the author of INFLUENCER: Building Your Personal Brand In The Age Of Social Media and the creator of the Influencer Business Plan, the premier community for professional influencers. Before she went out on her own, she built the influencer team at Hearst Magazines and booked influencers for Seventeen, Cosmopolitan, Marie Claire, Elle, Harper's Bazaar, Women's Health, Redbook, and more. Before that she booked influencers for Travel Channel, Food Network, Lifetime, and Spike TV. And before that she was a nightlife blogger and an influencer for The Gap, Svedka, Popchip, Vaseline, and the North America Ambassador for Nivea where she had the extremely difficult task of hanging out with Rihanna on a cruise ship in Germany. She loves helping influencers make (more) money! Connect with us on social: @growwiththeflowpodcast @itzycanales @mrsbrittanyhennessey Join Influencer Business Plan on Facebook! CHECK BACK FOR NEW EPISODES EVERY OTHER THURSDAY! Ways to support this podcast: Follow along on social media Leave a review Share this episode on social media & with others Donate to help us continue creating episodes you love https://anchor.fm/growwiththeflowpodcast/support --- Support this podcast: https://anchor.fm/growwiththeflowpodcast/support

For all my girls who want to start a YT channel, today I'm chatting with Youtuber and Influencer Naakie Nartey on what it really takes to be a successful Youtuber. Time stamps: What it takes to start and maintain a channel (5:15) Balancing mental health while putting out consistent content (9:05) Getting comfortable putting yourself out there (12:05) Protecting your privacy with a large audience (17:45) Naakie's Highs Vs. Lows as a Youtuber. (20:40) Navigating Brand Deals (25:25). Resources Mentioned: Influencer by Brittany Hennessy and MagicLinks Follow Naakie at @NaakieNartey Follow us: @colorsofhersuccess Subscribe to our newsletter: www.thecolorsofhersuccess.com

In today's episode, we review and give you all some insight into the topics discussed in the book Influencer by Brittany Hennessy. Want to become an influencer? Is this book right for you? Lets find out.

If you're an influencer, you've heard of Brittany Hennessy, the author of Influencer: Building Your Personal Brand in the Age of Social Media. We chatted about influencing and why influencer isn't a bad word. Get a notepad and pen. You are going to want to take notes. Get the show notes for this episode at https://livbyviv.com/2021/04/08/what-you-need-to-know-as-an-influencer-with-brittany-hennessy/ You can always find me on Instagram @thedontmixinpodcast https://www.instagram.com/thedontmixinpodcast/ Get My Free Apps for Content Creation Guide https://view.flodesk.com/pages/5fbb54cde3fc3b32174686e1 Sign up for my Favorite Finds Newsletter to get links to may favorite finds on a budget https://bit.ly/favoritefindssignup Get 50% off of Flodesk, the email newsletter platform I am loving https://flodesk.com/c/O1XKNT --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dontmixin/message

Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the co-founder at CARBON AUGUST, an influencer development platform serving creators, performers, and entrepreneurs. In this episode we talk about building your personal brand, how to grow your social media following and how to differentiate yourself in a crowded space. Follow Brittany  https://www.instagram.com/mrsbrittanyhennessy/   Follow Marianna https://www.instagram.com/marianna_hewitt/   Summer Fridays Cloud Dew Oil-Free Gel Cream Moisturizer is available now at SummerFridays.com and Sephora.   Produced by Dear Media. 

We are back for Season 3 and joined by Brittany Hennessy! Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and is also the best-selling author of "INFLUENCER: Building Your Personal Brand In The Age Of Social Media." She breaks down the truth behind the influencer industry and shares helpful tips and tricks for those who are looking to break out in the industry, grow their own personal brand, or just simply step up their social media game.

Join us as we take our podcast on the road with Ariel Lewis, CEO & founder of Ariel Lewis LLC, the go-to bridal makeup and hair team for the woman that wants to look like a timeless, classic beauty. Ariel shares her journey from Speech Pathologist, to a stay-at-home-mom to becoming the successful entrepreneur and makeup artist in the Washington D.C., Maryland and Virginia area she is today. She believes sharing her success and overcoming challenges is what led her to building a strong team. Ariel also owns a national experiential marketing agency called the AList.In this episode, Ariel shares:The importance of creating a team culture built on trust and respect.What it takes to be an entrepreneur. How she carefully crafted her brand. How her passion surpasses the art of beauty.About Ariel LewisTo find out more about Ariel and her makeup/marketing brand Ariel Lewis LLC visit her online and connect with her on Instagram for promotions, tutorials, and giveaways! Thank you for listening! SUBSCRIBE so you don't miss out! If you enjoyed this episode, give it a 5-star rating, write a review and share it with your friends!You can find us on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and TuneIn, iHeartRadio or anywhere you listen to podcasts. You can also follow us on Instagram and Facebook!

Today, Jessica breaks down the differences between social media influencers and thought leaders so you can identify which category you’re in, and how to leverage this in Being Your Brand. She explores the importance of content creation in elevating yourself as an expert, and unpacks different ways you can begin positioning yourself as an authority in your industry. Today on The SimplyBe. Podcast: * Social Media Influencer, Lifecaster, & Thought Leader compared * How to begin positioning yourself as a thought leader in your industry * Why you want to create content outside of social media * Identifying what content mediums light you up * Why you need to position yourself as the expert consistently & clearly This show is supported by : * Organifi | Go to organifi.com/simplybe ( https://www.organifishop.com/pages/simplybe ) or use the code SIMPLYBE at checkout for 15% off. Resources: * Register for Jessica’s A New Year to Be event: jessicazweig.lpages.co/new-year-to-be ( https://jessicazweig.lpages.co/new-year-to-be/ ) * Recommended Book: Influencer by Brittany Hennessy ( https://www.amazon.com/Influencer-Building-Personal-Brand-Social/dp/0806538856 ) * SimplyBe. TV on YouTube: SimplyBe You ( https://www.youtube.com/channel/UCBx8TXV_GFzjALFWH2oPtbQ ) Connect with Jessica: * Preorder Jessica’s Book “Be.” here ( https://www.amazon.com/Be-No-Bullsh-Increasing-Simply-Yourself/dp/1683646991 ) * Sign-up for The SimplyBe. Society here ( https://jessicazweig.lpages.co/simplybe-society/ ) * Jessica’s Website: jessicazweig.com ( http://jessicazweig.com/ ) * Jessica’s IG: @jessicazweig ( https://www.instagram.com/jessicazweig/?hl=en ) * SimplyBe.’s Website: simplybeagency.com ( https://www.simplybeagency.com/ ) * SimplyBe.'s IG: @simplybeagency ( https://www.instagram.com/simplybeagency/ ) * Join the Facebook Group: SimplyBe. Society ( https://www.facebook.com/groups/199716284134370 )  This show is produced by Soulfire Productions ( http://soulfireproductionsco.com/ )

In Episode 10, Influencer Majesty Acheampong chats with Brittany Hennessy about Influencing in 2020. In this episode, you'll hear: *How Brittany got her start with blogging. *How Brittany's career path led her to become the first influencer marketing employee at many companies. *What inspired Brittany to write her book. *Brittany's advice for creating content and influencing amidst a pandemic. *Why you should be using Pinterest to amplify your content. *What American influencers can learn from Chinese Influencers. Stay Connected w/ Brittany ~ Website | Instagram | Book Bio: Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the co-founder & Chief Relationship Officer at CARBON AUGUST, an influencer development platform serving creators, performers, and entrepreneurs. Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio. She was also the first Associate Director, Social Strategy & Influence at Horizon Media where she secured comedy and parenting influencers for top brands in the entertainment, spirits, CPG, and automotive categories. Brittany was named to Talking Influence’s 2018 Top Industry Player list, is a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards, and was also a judge of the 2019 Influencer Marketing Awards. --- Support this podcast: https://anchor.fm/majesty-acheampong/support

I get this comment ALL.THE.TIME and it drives me BONKERS: “I’m going to start my blog on Instagram!” Hold up, not so fast! If this is your current mindset, then I’m here to give you a newsflash: INSTAGRAM IS NOT A BLOG!! (Seriously, this is my biggest pet peeve!) They are completely different things. For business longevity and success, you absolutely MUST have a website (a.k.a. a blog). But are blogs still a thing? Hell yes! I’m living proof that blogging is NOT dead! I make over $200k/year just from my blog (not counting digital course sales)–and it’s almost entirely on autopilot. Today we’re talking all about how to actually make money online and build a business that stands the test of time. My guest today, Shaunda Necole is just the person to teach Instagram, Pinterest, and SEO marketing strategies. Shaunda will tell you how one Instagram contest changed her entrepreneurial path and how she leveraged this experience to grow an online following of over 100,000 people, and then rechanneled her influence to garner features in Forbes and Cosmo! You’ll learn how to use social media to put your business on the map, form online partnerships, and use Pinterest for opportunities, followers and clients to come to you rather than chasing after them! Shaunda believes her success is possible for everyone, whether you’re seasoned in business or just getting started.   What you’ll learn in this episode: How Shaunda went from cheerleader to award-winning business coach, speaker and lifestyle influencer with over 100K followers! Why you shouldn’t start your blog on Instagram How to get into a business mindset for your blog and why it will make all the difference How Shaunda’s hysterectomy wound up being one of the best things for her business Pinterest tips, including the best images to get people to click and how to convert visitors into subscribers and customers Why story is THE MOST IMPORTANT thing to focus on, second only to people and partnerships Resources for women of color   Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.   Links + Resources Mentioned in this Episode: Frustrated by your lack of progress with your blog, despite working tirelessly on it? If you’re ready to unleash your inner entrepreneur badass who already knows she’s worthy and successful and can do anything she puts her mind to (even if your inner critic is currently calling the shots!) then I’ve got you covered. Sign-up for my FREE blogging masterclass called 3 Behind-the-Scenes Secrets to Profitable Blogging in 2020 and Beyond here! If you love the idea of blogging but have no idea what you even want to blog about, take our free quiz to find out what kind of blog you should start! Brittany Hennessy co ambassador marketing Selena Soo Lynya Floyd Rich Dad, Poor Dad by Robert T. Kiyosaki Visit Shaunda's website here and follow her on Pinterest @ShaundaNecoleBlog and Instagram @ShaundaNecole Sign up for Shaunda's brand new Pinterest Magic Marketing Masterclass here! Follow me on Instagram @katekordsmeier and @rootandrevel   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.   EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

Our second episode of Fohrcast is a special one, to say the least. This week, James is in conversation with industry-renowned Brittany Hennessy of Carbon August. As we mentioned in our last post, you may know her as the author of a book that changed your career as an influencer, but today we get to introduce her as Fohr’s newest partner. Brittany will be leading Fohr’s community and education efforts moving forward and will be moderating the Fohr Community Facebook group to amplify the voices of our influencer community. The episode is a breath of fresh air, and we are so grateful to have Brittany on board.

This week, Kristin and Lindsay talk about diversity in fashion and beauty. Kristin shares a number of personal experiences—like the time she emailed a big-name retailer to ask why they didn’t have Black models, and received a disingenuous, half-hearted response. (Spoiler alert: the brand posted a Black square on their Instagram account last month.) She also talks about the difficulties Black women face at hair salons and in the beauty aisles of drugstores.    Kristin and Lindsay also chat with Brittany Hennessy, the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media.”   Brittany joins At the Bar to shed some light on the reasons why white influencers and models have historically received more offers than Black influencers and models, as well as the lack of diversity in the teams that are tasked with casting for social media campaigns.   We also explore “cancel culture” and the issues that brands are currently having in their attempt to become more diverse.   To connect with Brittany Hennessy:   Website: https://www.brittanyhennessy.com/ Carbon August: https://www.carbonaugust.com/ Instagram: https://www.instagram.com/mrsbrittanyhennessy/ LinkedIn: https://www.linkedin.com/in/brittanyphennessy   Join the At The Bar Community:   Instagram: https://www.instagram.com/atthebarpod/  Web: https://www.atthebarpod.com/   Connect with Kristin Smith:   Instagram: https://www.instagram.com/krispxkristin/ Web: https://www.krispxkristin.com/    Connect with Lindsay Silberman:   Instagram: https://www.instagram.com/lindsaysilb/ Web: https://www.lindsaysilberman.com/

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged*Package your brand and pitch your favorite companies*Monetize your influence and figure out how much to chargePlus tips on:*Landing an agent*Getting on the radar of your favorite sites*Praising a brand without alienating their competitors

Fri Content Review เอพิโสดนี้จะมารีวิวหนังสือที่ชื่อว่า #Influencer ที่เขียนโดย Brittany Hennessy บุคคลที่เรียกได้ว่าเป็นตัวแม่ในวงการ influencer network ซึ่งหนังสือเล่มนี้ถือว่าเป็นคัมภีร์สำหรับคนที่สนใจอยากเป็น Content Creator หรือใครที่อยากเข้าใจคนทำอาชีพนี้มากขึ้น บอกได้เลยว่าไม่ควรพลาด

Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the Co-Founder of Carbon, a technology company building solutions for influencers. A pioneer in the influencer marketing industry, she lends her expertise to brands, small businesses, and influencers as a consultant.Brittany is the former Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and the first person to hold that title. She is also a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards.Brittany is an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs.www.brittanyhennessy.com

Welcome to episode 4 of the Lindsey Holder Podcast, with your hosts, Lindsey and Ashley! Would you like to learn how to network effectively? And find out which conferences are the best ones to go to? Workshops, conferences, and coaching all go together, hand-in-hand. So, in today's episode, we talk about the best ways to network, and we explain the benefits of personal coaching, how to budget for conferences and workshops, and how you can get the most out of them. Tune in today, to find out more! This year, Lindsey and Ashley went to lots of different conferences and workshops, and Lindsey even tried out some personal coaching. Lindsey was very excited to go to all these events, however, looking back, she feels that she may have overdone it. So the lesson she learned was that it's a much better idea to space the events out. Listen in today, to get some great tips and advice about networking and getting the most out of the events that you attend.   Show highlights: It's important to space out the events that you to attend each year. It's necessary to budget properly for workshops and conferences. Lindsey explains how she budgets each month for the coming month. There are a lot of hidden expenses. To get the most out of these events, you need to prepare for them. There are so many Masterclasses popping up right now! Sometimes, the masterclasses that people are selling are nothing more than money-making rackets. Sharing honestly about whether or not a class you attended was valuable. Conferences are completely different from workshops. Lindsey explains the difference. The prices and content of different workshops vary a lot. Lindsey explains what a well-thought-out workshop should look like. Lindsey offers tips on how to network with others before and after the conference. If you're starting with a small business, Lindsey recommends attending  Christy Wright's Small Business Boutique Conference. She explains what she liked about it. First impressions last. Some great tips for when you go to an event. What Personal Coaching is all about. Resources: Conferences and workshops that Lindsey recommends: The Small Business Boutique Conference Coaching with Brittany Hennessy

In our pilot episode, we focus on the feeling of stagnation in the workplace, exploring ways to move forward. The Middlests talk with Brittany Hennessy - author, mom-boss and influencer marketing maven - about her journey and how feeling stuck became a launching pad for her dream career.Liz Tran, executive career coach and founder of Reset in NYC, provides three tangible takeaways that enable you to get out of the rut and move forward with intention.Resources:https://www.resetnyc.com/https://www.brittanyhennessy.com/https://middlests.com/

In today's episode, I had the privilege of speaking with influencer expert, Brittany Hennessy. Brittany is the best-selling author of "INFLUENCER: Building Your Personal Brand In the Age of Social Media" and the co-founder & Chief Relationship Officer at CARBON AUGUST, an influencer development platform serving creators, performers, and entrepreneurs.  In this episode she talks about the biggest (and most common) mistakes influencers make when negotiating with brands. And how this mistake prompted Brittany to write her book, "INFLUENCER." We also get into some of the "tricky" legal terms like exclusivity and usage. How to navigate these terms when negotiating, and how to deal with brands that expect the MOST but want to pay you pennies ($12 for a YouTube Video?? Insane.) Leave a review and let us know what you think about today's episode! 

In this episode, I'm interviewing Brittany Hennessy.She is revealing all the insights on how to be a successful influencer, she is sharing everything from the brand's point of view. Brittany Hennessy is the best-selling author of the book INFLUENCER, first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio. 

So what? Maybe you're not trying to be an influencer. But if you are trying to reach goals than you need to know your personal brand's value and worth. Perhaps you might even want to know how you can be more influential in your industry. That's our topic. Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the Co-Founder of Carbon, a technology company building solutions for influencers. Come hang here: https://www.facebook.com/groups/anyyounger/

Conversation with Brittany Hennessy is the best-selling author of “Influencer: Building Your Personal Brand in The Age of Social Media” and the co-founder & Chief Relationship Officer at Carbon August, an influencer development platform serving creators, performers, and entrepreneurs

This week we dive into the book Influence: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy. We discuss the theme of the book, behind the scenes of being an influencer. She walks us through what a career trajectory can look like and what types of people are best suited for an influencer career. We discuss how to navigate your glow up and Brittany walks us through in detail how smaller, niche influencers can have and advantage in a saturated market. This is a can’t miss convo filled with actionable information.

Hear my tips and tricks to learn any new skill - starting from scratch, zero experience necessary. If you're looking to upgrade your professional skills at work, start a side hustle, or add a new hobby to your list of personal interests, in this episode I share: Steps to learn a new skill How you can start with less than one hour a day Top 3 resources I use to learn something new  and more!  ----- To get started:  Earn 2 FREE months on Skillshare when you use this link: https://skl.sh/2secvwp Discount on the Udemy course of your choice: https://www.udemy.com/share/100F3uCEYZcl5Q/?xref=E0oec11SR3Z/HEUkMREdLUMWCQ==   This week's Wordspiration (#wordspiration) is brought you to by Brittany Hennessy. Be sure to give her a follow and tell her @youwannadowhat sent ya! ------- **Love the show? Leave a review! Visit the YOU WANNA DO WHAT?! online: www.youwannadowhat.com Let's Connect! Have a question? Want to recommend a topic or guest? Email me: monica@youwannadowhat.com Follow me on Instagram and Facebook NEW: www.twitter.com/youwannadowhat1 Subscribe to YOU WANNA DO WHAT??! on Apple Podcasts, Spotify, Google Podcasts or your favorite podcast app.

If the most valuable commodity in the world today is attention, then influence is the measure of one’s ability to successfully direct that attention towards a desired outcome.   And as for entrepreneurs like us, there are two ways to tap into the power of influence. We can become an influencer in our own right, gathering and directing attention where we wish, or we can hire those with influence, and pay a fee to tap into their stream of attention and credibility.   Both are extremely powerful ways to build a business and sell products, but using them correctly is an art as much as it is a science.   So today we’re joined by Brittany Hennessy, the author of, “Influencer, Building Your Personal Brand In The Age of Social Media” to help us navigate the opportunities that are available to people on both sides of the fence.   Brittany is the former head of influencer marketing at Hearst Magazines, and today she’s the co-founder of CarbonApp.io, a mobile application that matches destination companies like hotels, with global influencers, to create a win-win marketing opportunities.   She is also a judge for the annual Shorty Awards, the largest awards show in the world for companies and influencers who are pushing the boundaries of social media.   In today’s interview, Brittany is going to provide you with an excellent lay of the land when it comes to tapping into the power of influence and social media, and she’s also going to give you a handful of incredibly valuable resources that you can use to increase your personal influence, or to connect with existing influencers that you could potentially hire or partner with.   This is a fantastic interview that will provide you with an incredible amount of clarity on a market strategy that is as equally powerful as it is misunderstood.   Resources: BrittanyHennessy.com Follow Brittany on Instagram Influencer: Building Your Personal Brand in the Age of Social MediaDuct Tape and a Dream Photo Editing Tools - Canva | Pixlr Post Scheduling Tools - Later | Planoly | Buffer   Music: Music by: Andromedik Song: With Me Licensed under a Creative Commons License

Whether you've been hustling and grinding at the influencer game for several years or you're brand new to the scene, you no doubt have questions. The hard part is finding somebody competent to answer them. I'm so excited for you to meet influencer marketing pioneer Brittany Hennessy. She shares actionable solutions for the challenges you're facing right now, so you can break your platform through to the next level and sustain it for years to come. About the Book:  If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you.   Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.   As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: Build an audience and keep them engaged Package your brand and pitch your favorite companies Monetize your influence and figure out how much to charge Plus tips on: Landing an agent Getting on the radar of your favorite sites Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love. About the Author:  Brittany Hennessy is the best-selling author of Influencer: Building Your Personal Brand In The Age Of Social Media and the Co-Founder of Carbon, a technology company building solutions for influencers. A pioneer in the influencer marketing industry, she lends her expertise to brands, small businesses, and influencers as a consultant.  Brittany is the former Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and the first person to hold that title. She is also a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards. Brittany is an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs. Connect with Brittany: BrittanyHennessy.com Instagram @MrsBrittanyHennessy Facebook Twitter @2Legit2Britt For additional show notes, visit ShaunTabatt.com/238.

Today in the guest chair we have Brittany Hennessy. Brittany is a marketer and the author of INFLUENCER: Building Your Brand in the Age of Social Media. She was the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the INFLUENCER book templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. So, as usual, when I discover something useful, I want to share it with you guys. I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor an event, a podcast, a blog, or if you are invited to speak on a panel, this will be the episode to consult. Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play This episode is brought to you by: WIDOWS, the movie WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, Gillian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson. Widows arrives in theaters on Friday! Watch more here. Links mentioned on this episode WIDOWS movie INFLUENCER Book Calendly All the social ladies podcast Valeisha Butterfield Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Brittany Hennessy - @mrsbrittanyhennessy Side Hustle Pro – @sidehustlepro #SideHustlePro

Today, we’re speaking with Brittany Hennessy, bonafide expert on all things influencer. She’s the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media,” the definitive guidebook for anyone looking to cultivate a career in this space. She’s also the Co-Founder and Chief Relationship Officer of Carbon, a technology company building solutions for influencers, and the Chief Strategist at Carbon Consulting, a digital agency for influencers, small businesses, brands, and agencies. As the former Head of Influencer Marketing at Hearst Digital Media, Brittany regularly inked deals between influencers and titans of publishing like Cosmopolitan, Seventeen, Elle, Harper's Bazaar, Marie Claire, and Esquire.

Brittany Hennessy is the author of Influencer: Building Your Brand in the Age of Social Media, she’s the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. She has appeared in the Wall Street Journal, Entrepreneur, Business of Fashion, Digiday, Business Insider, Cosmopolitan, Glossy, Girlboss, Mobile Marketer, Al Jazeera and other publications. In this episode, we explored the world of influencers. Expect to learn: What an influencer is, why influencers are important and why you should consider becoming or leveraging influencers How to build your community and create great content; and The dark side of social media; how to grow your online persona without becoming addicted to technology, depressed or neglecting to invest in your real life Topics Discussed: Brittany’s background What an influencer is and why they’re important Why you should consider becoming more influential How to build your community How to create great content How to distribute your content How to engage your audience How to leverage influencers to build brand awareness The power of authenticity Big butts on social media Influencer burnout The dark side of social media Show Notes: Twitter: @2Legit2Britt Instagram: @mrsbrittanyhennessy Web: BrittanyHennessy.com The Book: Influencerthebook.com --- Listen on Apple Podcasts @ goo.gl/sMnEa0  Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski  Instagram: www.instagram.com/@thesteveglaveski  Future Squared: www.futuresquared.xyz  Steve Glaveski: www.steveglaveski.com  Medium: www.medium.com/@steveglaveski  Terminator clips sourced from www.terminatorfiles.com and remain the intellectual property of Tristar Pictures.

Ep 27  This week in the news we are discussing Bill Cosby and Kavanaugh. Both men lead us into a conversation on victim shaming. For the main event, we discuss if our idea beauty is tied into what others think about us. A new movie, Nappily Ever After, helps you to sort through our topic on self-acceptance. Mentioned This Week: WentworthNappily Ever AfterThis Is UsAtypicalInfluencer book by Brittany HennessyAmber Rose Show podcast   If you love our podcast, rate and review us! If you have other feedback, message us!    Music by: Ryan Lucas Follow us on Instagram:  @packlightpodcast @nedratawwab @kendrat.the.slp

On this episode we hear from Kate Kordsmeier, a professional journalist turned real food blogger and Founder of the blog Root + Revel who is at the top of her game as a professional blogger and influencer on track to make six figures and she’s detailing how via monthly income reports. Her journey has taken so many exciting twists and turns and she shares it all with us as well as what she’s learned from working as a copywriter for Neiman Marcus only to quit and freelance as a journalist traveling to beautiful countries like France eating the finest cuisine. Once Kate decided to quit she was able to double her income that she was making at Neiman’s within six months. Kate speaks candidly about the changes that happened in her life to get to this point, her tips for making it as a profitable blogger and she shares her personal experiences with putting herself first. This conversation is a great real-life spinoff of the topics covered in Brittany Hennessy’s book Influencer: Building Your Personal Brand in the Age of Social Media.Website Link: https://rootandrevel.comPick My Brain Session - https://www.switchpivotorquit.com/schedule-sessionSPQ Resources - https://switchpivotorquit.teachable.comInstagram - https://www.instagram.com/switchpivotorquit/www.SwitchPivotorQuit.com

Guest host Vanesse Lloyd Sgambati interviews Brittany Hennessy, author of Influencer: Building Your Personal Brand in the Age of Social Media and Nico Medina who has written a young adult book “Who is Aretha Franklin?” Vanesse also speaks with Pastor Marshall Mitchell of Salem Baptist Church about “What is Philadelphia Reading?”

On this episode we bring back the Book Chats! I'm digging into the recently released book titled Influencer by Brittany Hennessy who is a new author and currently the Senior Director of Influencer Strategy & Talent Partnerships at Hearst Digital Media. I'm giving you my five favs from the book as well as a snippet from an upcoming interview with the author. Book Chat + Review of the book Influencer by Brittany HennessyWebsite - https://brittanyhennessy.comMayzie Media Website - https://www.mayziemedia.comPick My Brain Session - https://www.switchpivotorquit.com/schedule-sessionSPQ Resources - https://switchpivotorquit.teachable.comInstagram - https://www.instagram.com/switchpivotorquit/www.SwitchPivotorQuit.com

Influencer author Brittany Hennessy shares her strategies for getting large raises even when companies push back. Her book, Influencer: Building Your Personal Brand In the Age of Social Media, focuses on strategies for content creators to monetize influence.  For more information, visit the show notes at https://www.bobbirebell.com/podcast/brittanyhennessy

Brittany Hennessy is a brand director, social media consultant, speaker and career & personal branding advisor for millennial women. She has worked on a number of campaigns including Nivea’s 100th Anniversary, Mercedes-Benz Fashion Week, the launch of GAP's "Born to Fit" jean and the VH1 Hip Hop Honors. She also served as a social media captain for the NY/NJ Host Committee for Super Bowl XLVIII. A strong believer in female empowerment, Brittany is the Brand Director for Lucille Roberts Gyms and the Vice-President of Student Affairs for New York Women In Communications, Inc. She previously served as the Social Media Manager for Advertising Women of New York.