Podcasts about wait what really ok

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Best podcasts about wait what really ok

Latest podcast episodes about wait what really ok

Wait What Really OK with Loren Weisman
Honest AI will not replace humans.

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 20, 2025 45:17


Can AI truly replace humans, or is there a better path forward? I'm Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Strategists, Consultants, Small Businesses, Startups, and Professionals who value trust and transparency. Let's explore Honest AI, the strongest keyword phrase, and why I believe it's key to balancing tech with human values. I focus on bridging authenticity with strategy, and in this discussion, I share my views on Honest AI as a tool for collaboration, not replacement. Think Human AI Collaborations that lift your work, or Blockchain AI for secure systems. I touch on Machine Learning, Digital Transformation, and Truthful AI as paths to growth. And I break down concepts like Advanced Multimodal AI Systems, Agentic AI and Autonomous Agents, plus Quantum AI for Specialized Applications. I also share my thoughts on Reasoning and Frontier Models or Industry Specific AI Applications. Through my solo work and work with the Fish Stewarding Group, I stress AI Ethics and the future of ethical AI. You'll walk away with ideas to apply Honest AI in ways that align with long-term credibility for your business or brand. Join me to explore practical steps for navigating the future of ethical AI. I believe transparency shapes how we use tech, from Startups to established firms. My take? Build communication foundations that prioritize truth over hype. Subscribe for more insights on this topic and strategies that fit your goals. Let's shape a space where tech supports humanity, not overshadows it. Connect with me at lorenweisman.com for deeper dives into brand optics and strategy.#HonestAI #FutureOfEthicalAI #AIEthics #HumanAICollaboration #BlockchainAI #MachineLearning #DigitalTransformation #TruthfulAI #QuantumAI #IndustrySpecificAI

Wait What Really OK with Loren Weisman
How My Daughter Changed My Approach to Business Integrity

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 13, 2025 31:09


Hey there, I'm Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they've reinforced my stand on honesty.This episode dives into why ethical marketing matters. I critique the opportunism in today's business world and push for a return to real values. My daughter inspires me to seek genuine connections and focus on legacy building. I believe we can create systemic change if we hold each other to higher standards.If you're into personal transformation or want to align your work with integrity, this might resonate. Subscribe for more on ethical business and branding. Drop a comment with your thoughts on balancing fatherhood and business or share your own journey. Let's build something real together.

Wait What Really OK with Loren Weisman
Where has all the vetting gone? WWROK with Loren Weisman

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 5, 2024 13:08


Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.This was unscripted and in the moment. One take. One shot. All mistakes still in there. No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there. *Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Discerning and Defining a product manager role

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 16, 2024 30:41


Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman. Derrick is the guest on this episode of Wait What Really OK. Together Loren and Derrick dig in to the ins, outs, ups and downs of Product Managers. In this episode, Derrick helps with the discerning and defining when it comes to an effective product manager as well as some red flags to watch out for and many of the attributes to look for. This podcast is raw, real and true. Done in one take, a little EQ and up… Proud of the flubs, the ums and the uhs. This was unscripted and in the moment.  Derrick did not have the questions in advance. Derrick Boudwin is a Qualified Director of Product Engineering with over 15 years experience leading international cross-functional teams, using people-centric strategies to develop software resulting in successful, patented, and disruptive products. Derrick is also versed in the Programming Languages of Python, Bash, Visual Basic, Powershell, SQL, Ruby, Java as well as being familiar with Tools and Technologies that include AWS, GCP, Azure, Tensorflow, Docker, Ansible, Terraform, Jenkins, CircleCI, Git, OpenCV, Pivotal, Jira, and ConfluenceTo talk to Derrick about any or all things Product Manager related or to get some help in your product manager search or assistance in interviewing or reviewing your candidates, email: Derrick@DerrickBoudwin.com *Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Google it or googling it does not provide authority answers

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 8, 2024 17:06


Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity. This podcast is raw, real and true. Done in one take. This was unscripted and in the moment. Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up. Take it for what it is or how it might resonate with you. Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* *Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group - FSG Living - FSG Messaging & Optics** FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA ** FSG Website: https://fishstewarding.com ** FSG Phone: 325-400-6950 ** FSG Email: MoreInfo@fishstewarding.com* * © 2024 Loren Weisman/Fish Stewarding Group/FSG Living. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Artificial Intelligence Statement

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 8, 2023 9:59


Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public. To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes. Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard. And in the end, it is good to vet, do your due diligence and see if they have the professionalism or are pretending to know what they don't. And that is the Artificial Intelligence Statement from FSG. How we use AI title came from.Our Artificial Intelligence Statement from FSG is this…At FSG, from Fish Stewarding Group including every branch of FSG and all related sites and content online and off, we only use Artificial Intelligence for automation, audio mixing, video mixing, simple image enhancement, organization and acquisition of intelligence and authority sources. We do no use AI to create content, falsify images or shift any kind of content to dramatically alter, edit or change what is seen, heard or written online or off.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. Fish Stewarding Group Branches Include: FSG Messaging and Optics - FSG Development - FSG Living Homes - FSG Living Buildings - FSG Living Roads - FSG Living Panels - Gardens of Tye - FSG Realty - FSG Africa. FSG is headquartered at 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * https://lorenweisman.com * * https://fishstewarding.com * * © 2023 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
What is a messaging and optics strategist?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jan 2, 2023 19:37


What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story. This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.* * Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa * * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com * * https://fishstewarding.com * * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Are most motivational and business coaches bad for you?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Dec 8, 2022 20:46


Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists. Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group ** Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa * * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Amazon best selling book claims and the 16,000 book categories

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 30, 2022 19:21


Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you've never heard of”Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?Did you know authors can buy reviews? And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller. Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before. I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers. I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority. “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.” And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book? I believe if you do not have a book in you, dont write one. I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking. I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images.This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't. Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers. Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
More coaches on the sidelines than players on the field.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 13, 2022 27:00


More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.Lately, it feels like We have more coaches on the sidelines than players on the field.When it comes to coaches though, consider asking yourself...Are they supporting, strengthening, grounding and proving they have:the Authenticity and Authority...the Practices and Posture...the Stability and Security...the experience and education...the Humility and the honesty...Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?Or are they only marketing with foolish promises, false hype and empty claims?Be careful. Vet and double check in to any and every coach or program.Loren discusses some of the areas to look at online and off including...Their accountability and humility Their experience and authority Their contracts and terms...Their authentic ability...Their marketing... Their popularity... Their promises..Their honor...As well as where they came from, people they have worked with and the legitimacy of their abilities and their BooksVideosQuotesCoursesContent CertificationsAnd claims...And is it all from boiler plate templates and marketing or from them?And if they are able to help anyone at any stage, isn't that a little scary?More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. *Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging and optics podcast; Wait What Really OK.*Fish Stewarding GroupBuilding authoritative businesses with authentically sound people through messaging, strategy, finance and development. *https://lorenweisman.comhttps://fishstewarding.comLW Socials @lorenweismanFSG Socials @fishstewarding *© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗*Messaging and Optics Podcast Music Credits 1: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*Messaging and Optics Podcast Music Credits 2: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *More coaches on the sidelines than players on the field.

Monday Morning Dullard
#5 CANCEL BOB SAGET ft. Loren Weisman

Monday Morning Dullard

Play Episode Listen Later Jan 31, 2022 92:16


Loren Weisman is a brand messaging and optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He's also the host of the brand messaging podcast; Wait What Really Ok. Find Loren here... Website: lorenweisman.com Twitter: twitter.com/lorenweisman IG: instagram.com/lorenweisman YouTube: youtube.com/user/lorenweisman Wait What Really Ok | podcast: open.spotify.com/show/5NJMBgE2uEXqncyCpOBgnM Creator & Host: Jamie Dullard ✅ Website: podpage.com/mmdullard

Wait What Really OK with Loren Weisman
Sharing opinions instead of trying to state facts may help.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 5, 2021 25:55


Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging Podcast, Wait What Really OK.In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts. In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others. Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling. This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too. In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.*******Fish Stewarding GroupBuilding authoritative businesses with authentically sound people.2073 FM 89 Buffalo Gap Rd.Buffalo Gap, TX 79508, United StatesEm: fishstewarding@gmail.comPh: 001-407-614-7446*******https://lorenweisman.comhttps://fishstewarding.comLW Socials @lorenweismanFSG Socials @fishstewarding *******© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗*******Brand Messaging Podcast Music Credits 1: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Brand Messaging Podcast Music Credits 2: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Sharing opinions instead of trying to state facts may help.

sharing tx copyright weisman fsg administered rkvc buffalo gap wait what really ok doug hinrichs
The Water Cooler Hangout with Bob Poole
Authentic Brand Messaging with Loren Weisman

The Water Cooler Hangout with Bob Poole

Play Episode Listen Later Aug 11, 2021 41:16


With the surplus of hype and sales-focused messaging, the need for authenticity has never been more real. Today we speak to Loren Weisman about authentic brand messaging and hear his perspectives on the meaning of this term. Loren is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology, and perceptions of a brand, persona, or product for FSG Messaging and Optics. He is also the host of a brand messaging podcast called Wait What Really OK. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision, igniting the investor's confidence, and brand protection and amplification approaches for sales, marketing, and retention, Loren helps across the array of the messaging experience. In our conversation with Loren, we talk about what a brand messaging strategist is and the lessons our guest learned in this regard from the years he spent in the music industry. We take a deep dive into the need for authenticity in brand messaging and Loren shares a wealth of valuable lessons, such as how to set up social media in a way that provides value rather than sales, how to find success by getting clear on our unique stories, and a whole lot more! Tune in and hear more about how Loren's approach to messaging revolves around authenticity, authority, transparency, and humility.

Wait What Really OK with Loren Weisman
Curiously curated creations, creatures, tales and messaging

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jul 13, 2021 31:44


Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK.Curiously Curated Creations from Kristina Lucia includes a children's book series as well as a number of handcrafted crocheted animals and an array of art and other products. Kristina discusses with Loren about her journey so far and where it is heading. Brand messaging strategist Loren Weisman talks with Kristina Lucia about her brand, her direction and the involvement of the Fish Stewarding Group and the results that came from a brand discovery and audit. Staying true to an authentic approach, Kristina is strategizing connection and engagement over hype and hoopla in her messaging and her reach. For all things messaging from childrens books to crocheted animals and beyond, Loren Weisman shares “Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.” The result can be much more inviting and connecting. “Quality Mom Time, Grandmas Recipe, and a Memory to Last is the title of the first book from the curiously curated creations childrens book series.” Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK.This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/*******Brand Messaging Podcast WWROK LinksPodcast Info Page: https://lorenweisman.com/brand-messaging-podcast/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******© 2021 Loren Weisman. © ® ℗*******Curiously Curated Creations, Creatures, Tales and Messaging.

Wait What Really OK with Loren Weisman
Individualized and inclusive approach to healthy eating.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 22, 2021 28:52


An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the Wait What Really OK brand messaging podcast.Below is Dawn Tucci’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.”“Chocolate is not a problem till we make it a problem.”“It's not just the foods we eat but the way we think about them”Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences. As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay. Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there. If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.comThis brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/© 2021 Loren Weisman. © ® ℗*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******An Individualized and inclusive approach to healthy eating.

Wait What Really OK with Loren Weisman
Is PEMF objectively proven or a subjective pseudoscience?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 18, 2021 42:59


Is PEMF objectively proven or a subjective pseudoscience? The topic and touch point for s8. E9. n132. of the Wait What Really OK brand messaging podcast.PEMF Therapy has been on the scene for longer than some people realize, however with mixed messages, mixed signals and a series of very strong opinions mixed with the results and factual data, it is still not completely understood. Tim Daniels shares intelligence on the proven elements as well as some of the stereotypes and assumptions that have been associated with PEMF with Loren Weisman. “Pulsed electromagnetic field therapy, also known as low field magnetic stimulation uses electromagnetic fields in an attempt to heal non-union fractures and depression. By 2007 the FDA had cleared several such stimulation devices” – WikipediaTim Daniels also answers the question Is all PEMF created equal as well as discussing the areas it might help with and the range of usage and application. I have also been testing the waters with PEMF Therapy and will share some of my PEMF experience in this conversation as well. “I am not slowly electrocuting myself.” – Loren Weisman For additional information or if you want to learn more with someone that is well versed, vetted and verified in this field, I ask you to consider to reach out to this guest, Tim Daniels. His email is timdanielshc@gmail.com.This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/© 2021 Loren Weisman. © ® ℗*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Is PEMF objectively proven or a subjective pseudoscience?

Wait What Really OK with Loren Weisman
Exploring and engaging autism with Doctor Todd Peter Levine.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 11, 2021 38:17


Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the Wait What Really OK brand messaging podcast.Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere. His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism. His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out. The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******© 2021 Loren Weisman. © ® ℗*******Exploring and engaging autism with Doctor Todd Peter Levine

Wait What Really OK with Loren Weisman
Amplified authentic opinions and intelligence to consider.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jan 11, 2021 24:51


Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast.From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone. If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Amplified authentic opinions and intelligence to consider.

Wait What Really OK with Loren Weisman
Shop local shaming and small business messaging missteps.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 26, 2020 21:47


Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast.If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results. “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Shop Local Shaming and small business messaging missteps.

Wait What Really OK with Loren Weisman
Brand messaging mission statement and message methodology

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 11, 2020 30:30


A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story. Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/https://imdb.me/lorenweisman/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Brand messaging mission statement and message methodology

Wait What Really OK with Loren Weisman
Strategic patience and pressure when preparing a launch

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 1, 2020 23:44


Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/******* Brand Messaging Podcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Strategic patience and pressure when preparing a launch

Wait What Really OK with Loren Weisman
Strategic patience and pressure when preparing a launch

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 1, 2020 23:44


Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/******* Brand Messaging Podcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Strategic patience and pressure when preparing a launch

Wait What Really OK with Loren Weisman
Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 25, 2020 27:08


Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *Fish Stewarding Group wb: https://fishstewarding.com/*Loren Weisman LinksWeb: https://lorenweisman.com/*Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman
Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 25, 2020 27:08


Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *Fish Stewarding Group wb: https://fishstewarding.com/*Loren Weisman LinksWeb: https://lorenweisman.com/*Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman
Do not vote if you do not want to vote. Voting is a right.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 14, 2020 15:53


Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Do not vote if you do not want to vote. Voting is a right.

Wait What Really OK with Loren Weisman
Do not vote if you do not want to vote. Voting is a right.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 14, 2020 15:53


Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Do not vote if you do not want to vote. Voting is a right.

Pigeons Save The World
Loren Weisman, Marketing your podcast, Learning from other generations, and Being Geniuine

Pigeons Save The World

Play Episode Listen Later Oct 11, 2020 52:13


Today's episode features Loren Weisman of the podcast "Wait What Really Ok?". Loren is a brand messaging specialist who specializes in helping creative minds expand their reach. Loren is also the author of "The Artist's Guide to SUCCESS in the MUSIC BUSINESS" available now on amazon.

Wait What Really OK with Loren Weisman
Mary Poppins Messaging and Practically Perfect Perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 11, 2020 23:43


Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.******* Podcast LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Mary Poppins Messaging and Practically Perfect Perceptions.

Wait What Really OK with Loren Weisman
Mary Poppins Messaging and Practically Perfect Perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 11, 2020 23:43


Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.******* Podcast LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Mary Poppins Messaging and Practically Perfect Perceptions.

Wait What Really OK with Loren Weisman
Authentic messaging introductions and impression perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 4, 2020 29:19


A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales."Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Messaging Matters IMDb: https://imdb.com/title/tt13170564/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Authentic messaging introductions and impression perceptions.

Wait What Really OK with Loren Weisman
Authentic messaging introductions and impression perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 4, 2020 29:19


A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales."Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Messaging Matters IMDb: https://imdb.com/title/tt13170564/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Authentic messaging introductions and impression perceptions.

Wait What Really OK with Loren Weisman
Podcast guest soliciting and podcast host booking tactics

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 24, 2020 29:33


Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Podcast guest soliciting and podcast host booking tactics.

Wait What Really OK with Loren Weisman
Podcast guest soliciting and podcast host booking tactics

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 24, 2020 29:33


Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Podcast guest soliciting and podcast host booking tactics.

Wait What Really OK with Loren Weisman
Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 22, 2020 21:39


Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. Discussed here are some of the elements to look for as well as what to look out and avoid. To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOPodcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman
Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 22, 2020 21:39


Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. Discussed here are some of the elements to look for as well as what to look out and avoid. To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOPodcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Coaching with accountability and finding honorable coaches

Expanding Your Search & Stopping For Directions Podcast w/Brent & Jodi Bailey
Expanding your authentic messaging with Loren Weisman. S2.11

Expanding Your Search & Stopping For Directions Podcast w/Brent & Jodi Bailey

Play Episode Listen Later Sep 16, 2020 34:22


Expanding your authentic messaging with Loren Weisman. S2.11 Expanding your search and stopping for directions podcast welcomes Brand Messaging Strategist Loren Weisman to the show. Loren is a brand messaging strategist and speaker coming from the music and television industries. He was a session and touring artist, a music producer and an author of three books.  In our talk, Loren and I discuss the ideas arounds expanding your authentic messaging to allow intentions to translate to the perceptions of our audiences. So many are working off of their perceptions of a message and rarely are stopping for directions and asking for the individuals intended message is. In turn, this can challenge those that are coming from the heart but are not having their heart heard.  *******Expanding your search Guest Bio on Loren Weisman*******Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons). Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience. *******Stopping for directions and links to our guest:******* Loren's Website: https://lorenweisman.com/FSG Website: https://fishstewarding.com/Twitter: https://twitter.com/lorenweisman/IMDb: https://imdb.me/lorenweisman/YouTube: https://youtube.com/lorenweisman/Instagram: https://instagram.com/lorenweisman/LinkedIn: https://www.linkedin.com/in/lorenweisman/Amazon Author: https://amazon.com/author/lorenweismanSend2Press: https://send2press.com/wire/profile/loren-weisman/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213*******Expanding your search and stopping for directions is a podcast for growing our circles of connections and knowledge together through positive conversations and encouraging communications.*******https://www.imdb.com/title/tt12985720https://facebook.com/expandingsearch/ https://instagram.com/expandingsearch/https://twitter.com/expandingsearch/  https://www.youtube.com/channel/UCtC0DVW0O1gkTWfd3TVMmrQhttps://www.amazon.com/Brent-Bailey/e/B0849TKGWMhttps://www.imdb.com/name/nm8178665https://www.linkedin.com/in/revbrentbailey/Available on iHeartRadioApple Podcasts YouTubeRokuAppleTVFireTV*******Support the show (https://directionchurch.churchcenter.com/giving)

Wait What Really OK with Loren Weisman
Fish Stewarding Group and FSG Messaging and Optics explained.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 20, 2020 30:28


Fish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture.Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and its subsidiary, FSG Messaging and Optics. Fish Stewarding Group was created by Doug Fish and structured to have a series of branches to assist businesses, ventures and visionaries with a individualized approach that takes in to consideration many of the foundational factors that are often skipped over, missed or forgotten all together. At the core of Fish Stewarding Group is the tagline: Stewarding Strategic Solutions in order to create wealth communities. The idea is that when a business is correctly structured from the ground up in benefits all involved morally, financially and professionally as it can continue on to steward and support the communities around it. The branches of the Fish Stewarding Group extend and expand across realty, nourishment, land development, finance, trusts, blockchain, cryptocurrencies, strategic partnerships, construction, leadership, property management and organizational strategy.The first step though, with any business, venture or visionary is to bring them through the organizational strategy first to create the right foundation for all to be built on or corrected. The Organizational Strategy arm of the Fish Stewarding Group is called FSG Messaging and Optics. Every project that the Fish Stewarding Group touches, first runs through a Discovery Deep Dive through FSG Messaging and Optics. With this completed, the final deliverables and data of the discovery dive are delivered in a comprehensive report conducted over a series of stewarding phone or in person sessions, word documents, excel sheets, videos, images and audios for the clients keeping. Included are all findings, recommendations across the seven fundamental strategic and operational touch points as well as the advised mobilization, sequencing and direction we believe will be the correct path forward. To learn more about the details of this process, email info@fishstewarding.com.Season 7. Episode 2. Number 115 of the Wait What Really OK Podcast is called Fish Stewarding Group and FSG Messaging and Optics explained. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group &FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://Send2Press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://imdb.com/title/tt12847210/Pandora: https://pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Fish Stewarding Group and FSG Messaging and Optics explained.

Wait What Really OK with Loren Weisman
Fish Stewarding Group and FSG Messaging and Optics explained.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 20, 2020 30:28


Fish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture.Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and its subsidiary, FSG Messaging and Optics. Fish Stewarding Group was created by Doug Fish and structured to have a series of branches to assist businesses, ventures and visionaries with a individualized approach that takes in to consideration many of the foundational factors that are often skipped over, missed or forgotten all together. At the core of Fish Stewarding Group is the tagline: Stewarding Strategic Solutions in order to create wealth communities. The idea is that when a business is correctly structured from the ground up in benefits all involved morally, financially and professionally as it can continue on to steward and support the communities around it. The branches of the Fish Stewarding Group extend and expand across realty, nourishment, land development, finance, trusts, blockchain, cryptocurrencies, strategic partnerships, construction, leadership, property management and organizational strategy.The first step though, with any business, venture or visionary is to bring them through the organizational strategy first to create the right foundation for all to be built on or corrected. The Organizational Strategy arm of the Fish Stewarding Group is called FSG Messaging and Optics. Every project that the Fish Stewarding Group touches, first runs through a Discovery Deep Dive through FSG Messaging and Optics. With this completed, the final deliverables and data of the discovery dive are delivered in a comprehensive report conducted over a series of stewarding phone or in person sessions, word documents, excel sheets, videos, images and audios for the clients keeping. Included are all findings, recommendations across the seven fundamental strategic and operational touch points as well as the advised mobilization, sequencing and direction we believe will be the correct path forward. To learn more about the details of this process, email info@fishstewarding.com.Season 7. Episode 2. Number 115 of the Wait What Really OK Podcast is called Fish Stewarding Group and FSG Messaging and Optics explained. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group &FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://Send2Press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://imdb.com/title/tt12847210/Pandora: https://pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Fish Stewarding Group and FSG Messaging and Optics explained.

Wait What Really OK with Loren Weisman
Authenticity of a candidate and the politics of authority.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 17, 2020 20:30


Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it. Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate. The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem. When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change. Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble. Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates. S7.E01.N114 of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Authenticity of a candidate and the politics of authority.

Wait What Really OK with Loren Weisman
Authenticity of a candidate and the politics of authority.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 17, 2020 20:30


Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it. Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate. The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem. When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change. Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble. Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates. S7.E01.N114 of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Authenticity of a candidate and the politics of authority.

Wait What Really OK with Loren Weisman
Validation and vetting validity for those you want to hire.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 4, 2020 20:30


So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK S6.E10.N113 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for. In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims. This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken advantage of. In this episode validation and vetting validity for those you want to hire, Loren Weisman digs into a series of touch points to consider and look for when it comes to deciding who to hire and who to avoid. In the careful vetting and looking out for the warning signs, the chances of making the better choice go up and the chances of paying one of the not so honest hype artists goes down. Take the time to vet and look carefully into those that you want help with in caring for your business. S6.E10.N113 of the Wait What Really OK Podcast is called Validation and vetting validity for those you want to hire.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Validation and vetting validity for those you want to hire.

Wait What Really OK with Loren Weisman
Validation and vetting validity for those you want to hire.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 4, 2020 20:30


So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK S6.E10.N113 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for. In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims. This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken advantage of. In this episode validation and vetting validity for those you want to hire, Loren Weisman digs into a series of touch points to consider and look for when it comes to deciding who to hire and who to avoid. In the careful vetting and looking out for the warning signs, the chances of making the better choice go up and the chances of paying one of the not so honest hype artists goes down. Take the time to vet and look carefully into those that you want help with in caring for your business. S6.E10.N113 of the Wait What Really OK Podcast is called Validation and vetting validity for those you want to hire.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Validation and vetting validity for those you want to hire.

Wait What Really OK with Loren Weisman
Music Business ghost drumming. Being a ghost in the machine.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 26, 2020 23:56


Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK S6.E09.N112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist. It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that. There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one showing up to do the work and while the producer, engineer and label people are happy to see you, there was some pretty raw feelings coming from the band. In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut. And I noticed in replacing some of the players that just played it off like it was a simple mistake and not a big deal... that I would some times be called back for the next album under the same circumstances. It was a common occurrence of arrogance that tied to motivation. Artists making excuses for mistakes as learning experiences and yet they never learned a thing from the last time. Your mistakes are not learning experiences if you are not learning from them.It was a challenge and yet at the same time, some of the best times of my career. In this podcast, I dig into the concepts of music business ghost drumming, but also how many musicians served as a ghost in the machine. I also try to dispel some of the negative connotations and how in some ways, the ghost session players can relate well to messaging and the optics of today. S6.E09.N112 of the Wait What Really OK Podcast is called Music Business ghost drumming. Being a ghost in the machine. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Music Business ghost drumming. Being a ghost in the machine.

Wait What Really OK with Loren Weisman
Authoring an authentic book to spotlight your knowledge

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 17, 2020 32:33


It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK S6.E08.N111 hosted by Brand Messaging Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast. This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you. Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.” "Not everyone has a book in them." This stands true for some that have put out books that were disguised and hyped as professional, helpful, authentic and authoritative, but they were far from it. So many books on the market in recent days are often times created to spotlight someones services and abilities. Some of the issues that arise though is that they use other peoples quotes, other peoples formats and other peoples messaging twisted enough to not get in trouble and present a false sense of authority. If you are looking to write a book today and in the climate of these dime store, snake oil style books that come out with very large spacing, very large fonts and a bulk of the content coming from someone else, it is a good idea to consider how you structure, outline and mobilize your book, the content, and the brand messaging for it. When you take that extra time and effort to mobilize the methodology, messaging, management and motion of your book, you offer a voice and a tone that can stand out in a sea of oversaturated hype. Take those extra steps to brand your book from your authority over trying to write a book to be seen as an authority. "It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and It is not as easy to write an authentic and authoritative book" says Weisman S6.E08.N111 of the Wait What Really OK Podcast is called Authoring an authentic book to spotlight your knowledge.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Authoring an authentic book to spotlight your knowledge.

Wait What Really OK with Loren Weisman
Stewarding strategic solutions in opinionated conversations

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 5, 2020 25:25


Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking. Stewarding strategic solutions in opinionated conversations is the title of The Brand Messaging Podcast Wait What Really OK S6.E07.N110 hosted by Brand Messaging Strategist Loren Weisman. Are you ready to hear another side as much as you want your side to be heard? Can you steward a conversation strategically and effectively to get your point, your views, your opinions and the facts you can prove across to another? At the same time, are you ready to listen. From business to protests to relationships and beyond, many are screaming what they want, what they need and what they require, yet in not allowing for conversations to be shared with two way communication. Then in adding the attacks, the insults, and the one sided elements, it is not surprising that many of these conversations are not creating the change. If we can move to listening as much as we speak and taking into consideration that it might not be the most effective approach to insult and belittle the same people you are asking for help from, conversations can be that much more impactful. "As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change."S6.E07.N110 of the Wait What Really OK Podcast is called Stewarding strategic solutions in opinionated conversations.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Stewarding strategic solutions in opinionated conversations.

Wait What Really OK with Loren Weisman
Online Reputation Management for your Brand Messaging Optics.

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 28, 2020 22:12


Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?Online Reputation Management for your Brand Messaging Optics is the title of The Brand Messaging Podcast Wait What Really OK S6.E06.N109 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding content and when commenting online. We are long gone from the days of a private SOS Message in a bottle like The Police Song lyrics. "I'll send an SOS to the world, I hope that someone gets my message in a bottle." These days, our messages and our messaging is far from private and even when we think we are putting something out in the moment, it could be seen by thousands, years later as well as become heavily scrutinized. In this episode, Loren also discusses a brief checklist of ideas to maintain the past, the present and the future of your message and your messaging online. We are living in a time when both incorrect perceptions of your messaging online can turn into major issues for your business and reputation. "We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year." S6.E06.N109 of the Wait What Really OK Podcast is called Online Reputation Management for your Brand Messaging Optics. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Online Reputation Management for your Brand Messaging Optics.

Wait What Really OK with Loren Weisman
Experiencing premature communication needs with your vision.

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 18, 2020 19:45


Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK S6.E05.N108 hosted by Brand Messaging Strategist Loren Weisman. Do you tend to share too much, too soon, by accident?Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems. Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK S6.E05.N108 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into the concept around the lack of patience and how not biting your tongue can really end up stinging your business. There is a great deal of excitement in the creative process. On top of that, it can be very challenging not to share it with the world. With social media, that can make it even harder. Still, at the same time, that can cause a great deal of hardships if you are sharing too soon and sharing too much. So like those funny ads on TV or at least in that format... are you experiencing premature communication needs with your vision? Are you sharing too much, with too many and too soon? And, if you are, whether in person or online, do you realize that there may be a number of people tuning in that might want to take that business, venture or concept to the finish line with out you. Consider putting a solid foundation down before you start to share the lowdown on your ideas. The more you have organized, aligned and protected, the less people can take from you. As exciting as it is to share about what you are up to, make sure that what you share can not be used against you or with out you. S6.E05.N108 of the Wait What Really OK Podcast is called Experiencing premature communication needs with your vision. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Experiencing premature communication needs with your vision.

Wait What Really OK with Loren Weisman
Subjective and objective clarification for brand messaging.

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 11, 2020 10:13


Subjective and objective clarification for brand messaging is the title of The Brand Messaging Podcast Wait What Really OK S6.E04.N107 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery. In this brief episode, Loren takes a 30 thousand foot look at the clarification issues surrounding the subjective and objective. As well as how intention vs perception can be an issue in the foundation of your authority and authenticity. Some can use a reset or a review by going through this check list of intel to help your messaging. - Understanding the over saturation of messaging today. - Realizing that our intentions are often times not the same as the perceptions others have of us. - The truth of authenticity and authority is coming to a greater light in the public eye these days.- People have been fooled, used, taken advantage of. They are starting to be able to figure out the fakes. - Shifting from the hype PR to the whole of our experience and knowledge is a great inviting factor. - Realizing those positions, followings, best seller claims and other titles can be bought. - Recognizing the clear difference of the subjective and the objective. - How that can help you to create better headlines and invitations to conversations and conversions - Marketing your knowledge, authenticity and authority over the sell and the pressure- Respecting your three audience simultaneously by honoring each audience. - Treating people as people not numbers. Asking for engagement not likes. - This is to your advantage and is not something that can be done by everyone. - and Applying social to be social, applying wisdom to help as a whole and applying humility… Allows for your voice, your knowledge and your messaging to have greater impact and be remembered. S6.E04.N107 of the Wait What Really OK Podcast is called Subjective and objective clarification for brand messaging. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Subjective and objective clarification for brand messaging.

Wait What Really OK with Loren Weisman
Brand Messaging Strategy Questions for Brand Discovery.

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 4, 2020 23:07


Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing. Brand Messaging Strategy Questions for Brand Discovery is the title of The Brand Messaging Podcast Wait What Really OK S6.E03.N106 hosted by Brand Messaging Strategist Loren Weisman. The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients. In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit. These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business. Here are the questions. Who are you trying to reach?What do you believe makes you stand out? How is your product or service helping as a whole and broadly?When did you start?When were you first financed?When are you looking to go full time?How much have you spent on branding, marketing and advertising to date?Where do you plan to service or sell your product? Five competitors and Why are they competitors? What influenced you to create the product?Who influenced you inside or outside of the business field?When did the initial ideas come into play?Where were you and what were you doing before it all started? How has creating this vision, product or service changed you?Why do you need to see this through?Who can make the decisions for the brand, the budget, the development and the forward motion?What are the present expectations of investors, lenders or banks?Are you legally complaint?Are you copyrighted, trademarked or patented?Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?Who would fit the profile to steal or copy your idea?Are there any factors that could destroy the business that others are unaware of?Are standing NDA’s, Confidentiality and Liability Documents in place?Is your content uniform?Is your logo uniform?Are your colors uniform?Is there any negative press or media issues on the business or any members of the team out there?If we do a deep dive, what would we find that you know of both most wouldnt suspect?How would you explain what you do or sell to a 4 year old?How would you explain what you do or sell to an 18 year old?How would you explain it in front of people that do this that have shared the same 10 before you?Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work. S6.E03.N106 of the Wait What Really OK Podcast is called Brand Messaging Strategy Questions for Brand Discovery. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Brand Messaging Strategy Questions for Brand Discovery.

Wait What Really OK with Loren Weisman
Brand Messaging Podcast Trailer for Wait What Really OK

Wait What Really OK with Loren Weisman

Play Episode Listen Later Apr 30, 2020 1:56


Brand Messaging Podcast Trailer for Wait What Really OK. An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK. The Brand Messaging Podcast Trailer for Wait What Really OK is the title of The ever so brief Episode (only two minutes) 105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman. This episode is really a mini introduction to the show if you have not heard it before. Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you. Information about the show in the signature and here is a little bit about me, the host. Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients. Loren is also the brand messaging strategist for The Fish Stewarding Group. https://twitter.com/lorenweisman/https://linkedin.com/in/lorenweisman/https://youtube.com/lorenweisman/https://instagram.com/lorenweisman/https://facebook.com/lorenweisman/https://amazon.com/author/lorenweisman/Episode 105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)********************************************** Brand Messaging Podcast Trailer for Wait What Really OK

Wait What Really OK with Loren Weisman
Brand Messaging Podcast Trailer for Wait What Really OK

Wait What Really OK with Loren Weisman

Play Episode Listen Later Apr 30, 2020 1:56


Brand Messaging Podcast Trailer for Wait What Really OK. An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK. The Brand Messaging Podcast Trailer for Wait What Really OK is the title of S6.E02.N105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman. This episode is really a mini introduction to the show if you have not heard it before. Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you. Information about the show in the signature and here is a little bit about me, the host. Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients. Loren is also the brand messaging strategist for The Fish Stewarding Group. S6.E02.N105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.Have you noticed some people change, some people stay the exact same and some people just flat out amaze you. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.*******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.*******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://IMDb.com/name/nm11794652YouTube: https://YouTube.com/lorenweisman/Twitter: https://Twitter.com/lorenweisman/Instagram: https://Instagram.com/lorenweisman/Amazon: https://Amazon.com/author/lorenweisman/LinkedIn: https://LinkedIn.com/in/lorenweisman/Send2Press: https://Send2Press.com/wire/profile/loren-weismanAudible: https://Audible.com/author/loren-weisman/B003JU21WIGoogle Business: https://brand-messaging-strategist.business.site*******Brand Messaging Podcast Social Links:Podcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOFacebook Page: https://facebook.com/brandmessagingpodcast/Instagram Page: https://instagram.com/brandmessagingpodcast/Google Business Page: https://brand-messaging-podcast.business.site/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Brand Messaging Podcast Trailer for Wait What Really OK

Wait What Really OK with Loren Weisman
Quarantine brand messaging updates and concepts to consider

Wait What Really OK with Loren Weisman

Play Episode Listen Later Mar 31, 2020 29:53


Quarantine brand messaging updates and concepts to consider is the title ofThe Brand Messaging Podcast Wait What Really OK S5.E08.N100 hosted by Brand Messaging Strategist Loren Weisman.With the time you have on your hands at home, could it be time to handle some of the messaging and optics issues that may need addressing?In this quarantine and time of many being told or forced to stay home, it does open up opportunities to dial in to issues and fix things that have been brushed off or put aside. The idea of quarantine brand messaging and updates has nothing to do with exploiting the virus. It has everything to do with taking the time and effectively digging into a discovery, audit or revamp of the brand messaging that may be an issue. All too often, many businesses throw money at marketing to try to get the message out more, instead of taking a look at the messaging and figuring out why it is not penetrating. In the quarantine brand messaging updates and concepts episode, Loren Weisman digs into the perceptions of how a message might be heard and some actionable steps to take during this quarantine to edit and update that message for the best results and impact. S5.E08.N100 of the Wait What Really OK Podcast is called Quarantine brand messaging updates and concepts to consider. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Quarantine brand messaging updates and concepts to consider

Wait What Really OK with Loren Weisman
Quarantine brand messaging updates and concepts to consider

Wait What Really OK with Loren Weisman

Play Episode Listen Later Mar 31, 2020 29:53


Quarantine brand messaging updates and concepts to consider is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 100 hosted by Brand Messaging Strategist Loren Weisman.With the time you have on your hands at home, could it be time to handle some of the messaging and optics issues that may need addressing?In this quarantine and time of many being told or forced to stay home, it does open up opportunities to dial in to issues and fix things that have been brushed off or put aside. The idea of quarantine brand messaging and updates has nothing to do with exploiting the virus. It has everything to do with taking the time and effectively digging into a discovery, audit or revamp of the brand messaging that may be an issue. All too often, many businesses throw money at marketing to try to get the message out more, instead of taking a look at the messaging and figuring out why it is not penetrating. In the quarantine brand messaging updates and concepts episode, Loren Weisman digs into the perceptions of how a message might be heard and some actionable steps to take during this quarantine to edit and update that message for the best results and impact. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.Episode 100 of the Wait What Really OK Podcast is called Quarantine brand messaging updates and concepts to consider. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Quarantine brand messaging updates and concepts to consider

Wait What Really OK with Loren Weisman
Cognitive bias marketing harms your business and message

Wait What Really OK with Loren Weisman

Play Episode Listen Later Mar 22, 2020 28:33


Cognitive bias marketing harms your business and message is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 99 hosted by Brand Messaging Strategist Loren Weisman. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of the snake oil sales types mixed with those that may have their hearts in the right place but not have their information up to date can cause disaster.In the episode, Cognitive bias marketing harms your business and message, Brand Messaging Strategist and host, Loren Weisman goes in to the meaning of cognitive bias and how harmful it can be to a business and a brand. Loren also discusses the touch points of how a brand discovery can help a business understand that perception can be very different from intention. From looking at who you want to work through a wider set of eyes to see if what they share has the authority, validity and integrity, to looking at how the message you share could be received differently than how you intend, the result allows for better decisions and better paths. Episode 99 of the Wait What Really OK Podcast is called Cognitive bias marketing harms your business and message. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Cognitive bias marketing harms your business and message

Wait What Really OK with Loren Weisman
Cannabis business protection through branding and compliance

Wait What Really OK with Loren Weisman

Play Episode Listen Later Mar 25, 2019 31:58


Cannabis business protection through branding and compliance is the title of the Brand Messaging Podcast Wait What Really OK. Episode 97 is hosted by Brand Messaging Strategist Loren Weisman.By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down. As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign. When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.We achieve this by looking at each service, brand, and product to see if it is Tried, Tested and True with the four major components. 1. Brand Correction or Creation and Security2. Business Structure and Systems3. Financial Compliance and Tracking4. Legal Protection and Organization I will be talking more on this at the USA CBD Expo in Miami, Florida on August 2nd, 3rd, and 4th. More at https://usacbdexpo.comEpisode 97 of the brand strategy podcast Wait What Really OK is called Cannabis Business protection through branding and compliance. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)********************************************** Cannabis Business protection through branding and compliance

Wait What Really OK with Loren Weisman
Certified business coaches and Alex Cora of the Red Sox

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 29, 2018 17:24


Certified business coaches and Alex Cora of the Red Sox. The Brand Messaging Podcast Wait What Really OK Episode 96 is hosted by Brand Messaging Strategist Loren Weisman. (who is a big Red Sox fan) This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series. While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step. Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not. Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from. Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Certified business coaches and Alex Cora of the Red Sox

Wait What Really OK with Loren Weisman
Certified business coaches and Alex Cora of the Red Sox

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 29, 2018 17:24


Certified business coaches and Alex Cora of the Red Sox. The Brand Messaging Podcast Wait What Really OK Episode 96 is hosted by Brand Messaging Strategist Loren Weisman. (who is a big Red Sox fan) This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series. While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step. Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not. Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from. Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Certified business coaches and Alex Cora of the Red Sox

Wait What Really OK with Loren Weisman
Brand Messaging Strategist and branding designer job differences.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 10, 2018 21:29


Brand Messaging Strategist and branding designer job differences. The Brand Messaging Podcast Wait What Really OK Episode 95 is hosted by brand messaging strategist Loren Weisman. Loren talks about branding from the designer to the strategist to the ambassadors. There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand messaging strategist that focuses on the brand messaging strategy, and while I have a lot of ideas on logos and looks, I cant design to save my life. I do bring aspects to the table for the designs, but I do not design myself. I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand. Then, go even deeper. How do you build a brand? What pieces have to come together? In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode. Episode 95 of the brand strategy podcast Wait What Really OK is called Brand messaging strategist and branding designer job differences. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Brand Messaging Strategist and branding designer job differences.

Wait What Really OK with Loren Weisman
Brand Messaging Strategist and branding designer job differences.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 10, 2018 21:29


Brand Messaging Strategist and branding designer job differences. The Brand Messaging Podcast Wait What Really OK S5.E04.N095 is hosted by brand messaging strategist Loren Weisman. Loren talks about branding from the designer to the strategist to the ambassadors. There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand messaging strategist that focuses on the brand messaging strategy, and while I have a lot of ideas on logos and looks, I cant design to save my life. I do bring aspects to the table for the designs, but I do not design myself. I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand. Then, go even deeper. How do you build a brand? What pieces have to come together? In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode. S5.E04.N095 of the brand messaging podcast Wait What Really OK is called Brand messaging strategist and branding designer job differences. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Brand Messaging Strategist and branding designer job differences.

Wait What Really OK with Loren Weisman
How do you trade cryptocurrency hype for blockchain education?

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 28, 2018 21:04


How do you trade cryptocurrency hype for block chain education? 
The Brand Messaging Podcast Wait What Really OK Podcast Episode 92 is hosted by Brand Messaging Strategist Loren Weisman talks about Blocking out the lies and learning the facts about blockchain. So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain. Blockchain goes worlds deeper than trading coins or making a quick buck. It is not about getting rich overnight and it is not about multi level marketing scams. This borderless ledger system allows for much more than making money. It brings authority, proof, validity and security to contracts, transactions and agreements. This is a global game changer and the fastest track to understanding is educating yourself and going beyond the coin. 
Episode 92 of the brand messaging podcast Wait What Really OK is called How do you trade cryptocurrency hype for block chain education?  The show is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)********************************************** How do you trade cryptocurrency hype for block chain education? 

Wait What Really OK with Loren Weisman
How do you trade cryptocurrency hype for blockchain education?

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 28, 2018 21:04


How do you trade cryptocurrency hype for block chain education? 
The Brand Messaging Podcast Wait What Really OK Podcast Episode 92 is hosted by Brand Messaging Strategist Loren Weisman talks about Blocking out the lies and learning the facts about blockchain. So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain. Blockchain goes worlds deeper than trading coins or making a quick buck. It is not about getting rich overnight and it is not about multi level marketing scams. This borderless ledger system allows for much more than making money. It brings authority, proof, validity and security to contracts, transactions and agreements. This is a global game changer and the fastest track to understanding is educating yourself and going beyond the coin. 
Episode 92 of the brand messaging podcast Wait What Really OK is called How do you trade cryptocurrency hype for block chain education?  The show is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)********************************************** How do you trade cryptocurrency hype for block chain education? 

Wait What Really OK with Loren Weisman
Personal branding communication and being social on social media

Wait What Really OK with Loren Weisman

Play Episode Listen Later Apr 30, 2018 22:49


Personal branding communication and being social on social media. The Brand Messaging Podcast Wait What Really OK Episode 91 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about how social media is heading back to social as well as the changes that need to be made to keep your content connected. As the algorithms on Facebook and other websites are changing, a key theme of social media and online content going more social is coming into play. From the visibility of online content to the trigger words and phrases that push content down, the share is much better than the sell. Those that look at social media and online promotion with more of a social engagement aspect are going to do better as we head in to third quarter of 2018. The personal branding communication in the delivery of content needs to be rooted in authentic authority. Instead of complaining, moving away from the spamming and work off of a foundation that will keep your posts and content elevated to have more opportunity for more eyes to be on it. Episode 91 of the brand messaging podcast Wait What Really OK is called Personal branding communication and being social on social media. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Personal branding communication and being social on social media.

Wait What Really OK with Loren Weisman
Personal branding communication and being social on social media

Wait What Really OK with Loren Weisman

Play Episode Listen Later Apr 30, 2018 22:49


Personal branding communication and being social on social media. The Brand Messaging Podcast Wait What Really OK S5.E03.N091 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about how social media is heading back to social as well as the changes that need to be made to keep your content connected. As the algorithms on Facebook and other websites are changing, a key theme of social media and online content going more social is coming into play. From the visibility of online content to the trigger words and phrases that push content down, the share is much better than the sell. Those that look at social media and online promotion with more of a social engagement aspect are going to do better as we head in to third quarter of 2018. The personal branding communication in the delivery of content needs to be rooted in authentic authority. Instead of complaining, moving away from the spamming and work off of a foundation that will keep your posts and content elevated to have more opportunity for more eyes to be on it. S5.E03.N091 of the brand messaging podcast Wait What Really OK is called Personal branding communication and being social on social media. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Personal branding communication and being social on social media.

Wait What Really OK with Loren Weisman
Lead generation methods that end up generating negative results.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Apr 9, 2018 24:36


Lead generation methods that end up generating negative results.The Brand Messaging Podcast Wait What Really OK Podcast S5.E02.N090 is hosted by Branding Strategist Loren Weisman. Loren talks about the lead generation methods that are full of hype, hoopla and hustle that tend to result in little to no conversion whatsoever. There are way too many motivational coaches that claim they can lead you to the best sales, marketing and education when it comes down to their lead generation methods. The only problem is their how to sell methods are that they might not apply to you and in many cases can make you come off like you are spamming. It is more than your presentation skills or applying Google adsense and Google adwords. It can not just be about the sell to make money online. All these hype coaching videos are claiming to give you the best success and show you how to get sales with cheesy sales videos that will result in tons of business leads. The part they leave out though? What about what you are selling? What about the consideration of other people that are selling too? What about how to engage to showcase your authority, highlight your authenticity and amplify your message to draw people in. Only pushing the pressure sell and the over spamming message that many lead generation methods to you to do will often times leave you with nothing but annoying and getting blocked by a number of leads. S5.E02.N090 of the brand strategy podcast Wait What Really OK is called Lead generation methods that end up generating negative results.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Lead generation methods that end up generating negative results

Wait What Really OK with Loren Weisman
Lead generation methods that end up generating negative results.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Apr 9, 2018 24:36


Lead generation methods that end up generating negative results.The Brand Messaging Podcast Wait What Really OK Podcast Episode 90 is hosted by Branding Strategist Loren Weisman. Loren talks about the lead generation methods that are full of hype, hoopla and hustle that tend to result in little to no conversion whatsoever. There are way too many motivational coaches that claim they can lead you to the best sales, marketing and education when it comes down to their lead generation methods. The only problem is their how to sell methods are that they might not apply to you and in many cases can make you come off like you are spamming. It is more than your presentation skills or applying Google adsense and Google adwords. It can not just be about the sell to make money online. All these hype coaching videos are claiming to give you the best success and show you how to get sales with cheesy sales videos that will result in tons of business leads. The part they leave out though? What about what you are selling? What about the consideration of other people that are selling too? What about how to engage to showcase your authority, highlight your authenticity and amplify your message to draw people in. Only pushing the pressure sell and the over spamming message that many lead generation methods to you to do will often times leave you with nothing but annoying and getting blocked by a number of leads. Episode 90 of the brand strategy podcast Wait What Really OK is called Lead generation methods that end up generating negative resultsThis Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Lead generation methods that end up generating negative results

Wait What Really OK with Loren Weisman
How will blockchain change the world? The borderless payment system.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 26, 2018 20:35


How will blockchain change the world? The borderless payment system.The Brand Messaging Podcast Wait What Really OK Episode 86 is hosted by Brand Messaging Strategist Loren Weisman. Loren opens a confusing jar filled with words like blockchain, crypto-currency and digital currency with Doug Fish. Doug Fish is the Owner and Educator of Fish Stewarding Group. His down to earth, easy to understand definitions and views on digital currency are worth a listen and a review. With many in the digital currency game that push, pressure and even insult if you are not buying, Fish takes an approach of informing and empowering individuals with the best information to make the best decisions. No links to tell you what to buy, where to buy, when to buy or how to buy. This episode is featuring a guest that is here to share information and ideas that can help to clarify and explain the foundation of what has the potential to be the greatest game changer of anything we have ever seen. This goes beyond personal wealth and flip flop gains and losses. How will blockchain save the world? With the securest platform that costs almost nothing and the ability to offer businesses around the world more opportunities, options and chances for a greater impact to be made, digital currency can change the world. Episode 86 of the brand messaging podcast Wait What Really OK is titled How will blockchain change the world? The borderless payment system.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How will blockchain change the world? The borderless payment system.

Wait What Really OK with Loren Weisman
How will blockchain change the world? The borderless payment system.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 26, 2018 20:35


How will blockchain change the world? The borderless payment system.The Brand Messaging Podcast Wait What Really OK Episode 86 is hosted by Brand Messaging Strategist Loren Weisman. Loren opens a confusing jar filled with words like blockchain, crypto-currency and digital currency with Doug Fish. Doug Fish is the Owner and Educator of Fish Stewarding Group. His down to earth, easy to understand definitions and views on digital currency are worth a listen and a review. With many in the digital currency game that push, pressure and even insult if you are not buying, Fish takes an approach of informing and empowering individuals with the best information to make the best decisions. No links to tell you what to buy, where to buy, when to buy or how to buy. This episode is featuring a guest that is here to share information and ideas that can help to clarify and explain the foundation of what has the potential to be the greatest game changer of anything we have ever seen. This goes beyond personal wealth and flip flop gains and losses. How will blockchain save the world? With the securest platform that costs almost nothing and the ability to offer businesses around the world more opportunities, options and chances for a greater impact to be made, digital currency can change the world. Episode 86 of the brand messaging podcast Wait What Really OK is titled How will blockchain change the world? The borderless payment system.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How will blockchain change the world? The borderless payment system.

Health Coach Academy
Creating a Powerful and Engaging Brand Message With Loren Weisman!

Health Coach Academy

Play Episode Listen Later Feb 19, 2018 45:46


Engaging your message through your brand is an art.  The ability for health coaches to get their specific message through to a variety of audiences is the key to working with clients who are committed to getting the results you wish to have for them. We invite Loren Weisman to the show to discuss this key concept.  Loren is a Branding Strategist & Keynote Speaker who organizes, optimizes & implements individualized branding, marketing & content plans for start-up and established businesses.  He is also the host of iHeartRadio's podcast called “Wait What Really OK”, an informational Podcast covering the best approaches for business and the arts.        

Wait What Really OK with Loren Weisman
Podcast Solicitation Etiquette tips for both hosts and guests.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 19, 2018 23:53


Podcast Solicitation Etiquette tips for both hosts and guests.The Brand Messaging Podcast Wait What Really OK S5.E01.N085 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes into the good and bad of solicitation and requests when it comes down to being a guest or pitching a podcast to find guests. In a day where there are so many podcasts and shows out there with so many advertising for guests or guests trying to get on shows, the over saturation has become a bit much and the message gets lost. In this episode, Loren digs into some simple podcast solicitation etiquette tips for those looking for guests and those that are looking to be guests on different shows. By considering how many people are pushing spam style messages or trying to look too cool for school, then shifting to a more authentic and engaging request, your connections and conversions can be worlds better. S5.E01.N085 of the brand messaging podcast Wait What Really OK is titled Podcast Solicitation Etiquette tips for both hosts and guests. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Podcast Solicitation Etiquette tips for both hosts and guests.

Wait What Really OK with Loren Weisman
Podcast Solicitation Etiquette tips for both hosts and guests.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 19, 2018 23:53


Podcast Solicitation Etiquette tips for both hosts and guests.The Brand Messaging Podcast Wait What Really OK Episode 85 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes into the good and bad of solicitation and requests when it comes down to being a guest or pitching a podcast to find guests. In a day where there are so many podcasts and shows out there with so many advertising for guests or guests trying to get on shows, the over saturation has become a bit much and the message gets lost. In this episode, Loren digs into some simple podcast solicitation etiquette tips for those looking for guests and those that are looking to be guests on different shows. By considering how many people are pushing spam style messages or trying to look too cool for school, then shifting to a more authentic and engaging request, your connections and conversions can be worlds better. Episode 85 of the brand messaging podcast Wait What Really OK is titled Podcast Solicitation Etiquette tips for both hosts and guests. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Podcast Solicitation Etiquette tips for both hosts and guests.

The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness
Staying Away from the Consulting Hype with Loren Weisman

The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness

Play Episode Listen Later Feb 2, 2018 23:04


AMA (Ask Me Anything) interview with Loren Weisman, a musician turned accidental business consultant.  Loren is a brand precision marketing strategist, speaker, author and host of Wait What Really OK” is A Methodical, Comical & Informational Podcast. In today's interview, Loren shares his career journey into consulting, the concept of intention vs. perception, and some of the common pitfalls he has witnessed over the year with his experience in the profession and with startup companies. Listen to the Episode Here: [powerpress] The post Staying Away from the Consulting Hype with Loren Weisman appeared first on The MECE Muse Unplugged Podcast.

Wait What Really OK with Loren Weisman
Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Dec 18, 2017 31:53


Wait What Really OK Podcast 80th Episode and Podcast Content Audit.The Brand Messaging Podcast Wait What Really OK Episode 80 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is. A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the rhyme and reason for the cross-marketing that doesn’t leave people cross with the promotion of the show. By supplementing new content to cross-market existing content, it allows for more considerate engagement for those already engaged, while drawing in those that have not engaged or been connected with the content yet. Episode 80 is titled. “Wait What Really OK Podcast 80th Episode and Podcast Content Audit.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

Wait What Really OK with Loren Weisman
Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Dec 18, 2017 31:53


Wait What Really OK Podcast 80th Episode and Podcast Content Audit.The Brand Messaging Podcast Wait What Really OK Episode 80 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is. A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the rhyme and reason for the cross-marketing that doesn’t leave people cross with the promotion of the show. By supplementing new content to cross-market existing content, it allows for more considerate engagement for those already engaged, while drawing in those that have not engaged or been connected with the content yet. Episode 80 is titled. “Wait What Really OK Podcast 80th Episode and Podcast Content Audit.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

Wait What Really OK with Loren Weisman
What is Brand Strategy Discovery? A core element that many miss.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 9, 2017 16:02


What is Brand Strategy Discovery? A core element that many miss. The Brand Messaging Podcast Wait What Really OK Episode 70 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding. Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating. What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others. Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************What is Brand Strategy Discovery? A core element that many miss.

Wait What Really OK with Loren Weisman
What is Brand Strategy Discovery? A core element that many miss.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 9, 2017 16:02


What is Brand Strategy Discovery? A core element that many miss. The Brand Messaging Podcast Wait What Really OK Episode 70 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding. Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating. What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others. Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************What is Brand Strategy Discovery? A core element that many miss.

Wait What Really OK with Loren Weisman
Does your online content need room service and housekeeping?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 2, 2017 20:46


Does your online content need room service and housekeeping? The Brand Messaging Podcast Wait What Really OK Episode 69 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about items you might want to update, delete and fix online. Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures and other items already up. Taking the time to look up and look through the past can help those first connecting with your past to have a better chance of connecting with you in the present. The assumption that many make thinking that a first impression won’t be made and once they look at something new, they will be impressed… is a very dangerous one to make. Look into what can come down, what can be updated, redirected or adjusted to allow your brand, your message, and your knowledge to shine. Ep 69 of Wait What Really OK is called “Does your online content need housekeeping and some updating?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Does your online content need room service and housekeeping?

Wait What Really OK with Loren Weisman
Does your online content need room service and housekeeping?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 2, 2017 20:46


Does your online content need room service and housekeeping? The Brand Messaging Podcast Wait What Really OK Episode 69 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about items you might want to update, delete and fix online. Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures and other items already up. Taking the time to look up and look through the past can help those first connecting with your past to have a better chance of connecting with you in the present. The assumption that many make thinking that a first impression won’t be made and once they look at something new, they will be impressed… is a very dangerous one to make. Look into what can come down, what can be updated, redirected or adjusted to allow your brand, your message, and your knowledge to shine. Ep 69 of Wait What Really OK is called “Does your online content need housekeeping and some updating?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Does your online content need room service and housekeeping?

Wait What Really OK with Loren Weisman
What is the worst podcast ever? Well, this is my worst episode ever.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 25, 2017 19:18


What is the worst podcast ever? Well, this is my worst episode ever. The Brand Messaging Podcast Wait What Really OK Episode 68 is hosted by Brand Messaging Strategist Loren Weisman. Loren delivers a gabbing dumpster fire of an episode. On little sleep and making little sense, Loren talks about how not all content has to be perfect and how well branded content, even if it is not the best, can still help to promote better content you have. It is not about perfect, and this episode is far from perfect, but it gets the point across about continuity and the editorial calendar. With this podcast in a template form, it was easy to slide in the audio and adjust the visual and written to get it up quick. What is the worst podcast ever? I’m not sure, and I hope it is not Wait What Really OK, but this is far and away the worst episode ever. Episode 68 of Wait What Really OK is called “What is the worst podcast ever? Well, this is my worst episode ever.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************What is the worst podcast ever? Well, this is my worst episode ever.

Wait What Really OK with Loren Weisman
What is the worst podcast ever? Well, this is my worst episode ever.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 25, 2017 19:18


What is the worst podcast ever? Well, this is my worst episode ever. The Brand Messaging Podcast Wait What Really OK Episode 68 is hosted by Brand Messaging Strategist Loren Weisman. Loren delivers a gabbing dumpster fire of an episode. On little sleep and making little sense, Loren talks about how not all content has to be perfect and how well branded content, even if it is not the best, can still help to promote better content you have. It is not about perfect, and this episode is far from perfect, but it gets the point across about continuity and the editorial calendar. With this podcast in a template form, it was easy to slide in the audio and adjust the visual and written to get it up quick. What is the worst podcast ever? I’m not sure, and I hope it is not Wait What Really OK, but this is far and away the worst episode ever. Episode 68 of Wait What Really OK is called “What is the worst podcast ever? Well, this is my worst episode ever.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************What is the worst podcast ever? Well, this is my worst episode ever.

Wait What Really OK with Loren Weisman
When is the best time to buy a car? Overused marketing pitches.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jul 24, 2017 23:37


When is the best time to buy a car? Overused marketing pitches. The Brand Messaging Podcast Wait What Really OK Episode 64 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about those sale and marketing tactics that are used over and over again. Have you ever experienced those ads that come on saying the best time to buy a car is now, only to hear the same basic advertisement a month later? This overused, overhyped and over done tactic is losing steam and annoying people more and more. This is one reason why avoiding this tactic and working to strategize a message that can branch out over time and not sound redundant or repetitive will serve you better while helping to keep those engaged longer. It also aligns with avoiding some of those same selling images too often as well. From the words, you use, to the images to the videos and everything else, work to keep it fresh, while you share the same foundational message. Episode 64 of Wait What Really OK is called “When is the best time to buy a car? Overused marketing pitches.”This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************When is the best time to buy a car? Overused marketing pitches.

Wait What Really OK with Loren Weisman
When is the best time to buy a car? Overused marketing pitches.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jul 24, 2017 23:37


When is the best time to buy a car? Overused marketing pitches. The Brand Messaging Podcast Wait What Really OK Episode 64 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about those sale and marketing tactics that are used over and over again. Have you ever experienced those ads that come on saying the best time to buy a car is now, only to hear the same basic advertisement a month later? This overused, overhyped and over done tactic is losing steam and annoying people more and more. This is one reason why avoiding this tactic and working to strategize a message that can branch out over time and not sound redundant or repetitive will serve you better while helping to keep those engaged longer. It also aligns with avoiding some of those same selling images too often as well. From the words, you use, to the images to the videos and everything else, work to keep it fresh, while you share the same foundational message. Episode 64 of Wait What Really OK is called “When is the best time to buy a car? Overused marketing pitches.”This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************When is the best time to buy a car? Overused marketing pitches.

Wait What Really OK with Loren Weisman
Is social media causing bad self-esteem and self-worth issues?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jul 10, 2017 25:21


Is social media causing bad self-esteem and self-worth issues? Brand Messaging Podcast Wait What Really OK Episode 63 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses some thoughts when it comes to the effects of social media.In a world where so many present an unrealistic version of themselves on social media, it's no wonder self-esteem has taken a dip. In this presentation that is not completely true, it can put pressure on many to try to live up to lies and these false claims that have either not been achieved yet or are very far off. This self-pressure to appear happy, successful, professional and experienced is hurting more than helping. it is causing many to find themselves lying more to cover up earlier lies and only hurting their reputations as they are found out to not be telling the truth. The best answer is to find, present and live in a true, humble and honest place. Yet, for many the lies and the pretend seem to be more comforting. Weird, right?Episode 63 of Wait What Really OK is called “Is social media causing bad self esteem and self worth issues?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Is social media causing bad self esteem and self worth issues?

Wait What Really OK with Loren Weisman
Is social media causing bad self-esteem and self-worth issues?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jul 10, 2017 25:21


Is social media causing bad self-esteem and self-worth issues? Brand Messaging Podcast Wait What Really OK Episode 63 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses some thoughts when it comes to the effects of social media.In a world where so many present an unrealistic version of themselves on social media, it's no wonder self-esteem has taken a dip. In this presentation that is not completely true, it can put pressure on many to try to live up to lies and these false claims that have either not been achieved yet or are very far off. This self-pressure to appear happy, successful, professional and experienced is hurting more than helping. it is causing many to find themselves lying more to cover up earlier lies and only hurting their reputations as they are found out to not be telling the truth. The best answer is to find, present and live in a true, humble and honest place. Yet, for many the lies and the pretend seem to be more comforting. Weird, right?Episode 63 of Wait What Really OK is called “Is social media causing bad self esteem and self worth issues?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Is social media causing bad self esteem and self worth issues?

Wait What Really OK with Loren Weisman
Becoming a more effective speaker with authenticity and authority.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 26, 2017 27:49


Becoming a more effective speaker with authenticity and authority. The Brand Messaging Podcast Wait What Really OK Episode 62 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses a few simple tips and applications to apply to your speaking engagements. While there are many so-called speaking coaches and groups that help to make you a better speaker, many of them only help to create a contrived and templated style of public presentation. In this world of anyone can become a speaker, it misses out the authority and validity on what can be spoken on. The first step before anything else is to have the knowledge, experience, and authority on a topic to deliver it. This is rooted in the right information and not tone, hand gestures or audience engagement. This also contradicts the statement that anyone can be a speaker because if you don’t have a strong message, experience, and knowledge in a given subject, you don’t need to be speaking on that topic. If you have the knowledge, authority, and expertise to speak, then organizing the message, your brand, and your presentations can make all the difference in getting hired and hired again. Have the knowledge, authority and expertise to speak, then this episode is for you. If you lack those three pieces, then get those elements in place before trying to present what you don’t have yet.Episode 62 of Wait What Really OK is called “Becoming a more effective speaker with authenticity and authority.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Becoming a more effective speaker with authenticity and authority.

Wait What Really OK with Loren Weisman
Becoming a more effective speaker with authenticity and authority.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 26, 2017 27:49


Becoming a more effective speaker with authenticity and authority. The Brand Messaging Podcast Wait What Really OK Episode 62 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses a few simple tips and applications to apply to your speaking engagements. While there are many so-called speaking coaches and groups that help to make you a better speaker, many of them only help to create a contrived and templated style of public presentation. In this world of anyone can become a speaker, it misses out the authority and validity on what can be spoken on. The first step before anything else is to have the knowledge, experience, and authority on a topic to deliver it. This is rooted in the right information and not tone, hand gestures or audience engagement. This also contradicts the statement that anyone can be a speaker because if you don’t have a strong message, experience, and knowledge in a given subject, you don’t need to be speaking on that topic. If you have the knowledge, authority, and expertise to speak, then organizing the message, your brand, and your presentations can make all the difference in getting hired and hired again. Have the knowledge, authority and expertise to speak, then this episode is for you. If you lack those three pieces, then get those elements in place before trying to present what you don’t have yet.Episode 62 of Wait What Really OK is called “Becoming a more effective speaker with authenticity and authority.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Becoming a more effective speaker with authenticity and authority.

Digital, New Tech & Brand Strategy - MinterDial.com
How To Drive Your Brand as An Artist and Entrepreneur with Loren Weisman (MDE205)

Digital, New Tech & Brand Strategy - MinterDial.com

Play Episode Listen Later Jul 23, 2016 35:26


Minter Dialogue Episode #205 — This interview is with Loren Weisman, fellow business advisor, speaker, host of the podcast, Wait What Really OK! and author of two books, The Artist’s Guide to Success and Music Business for Dummies. In this interview we look at some of the keys for artists to drive their business via online and what are the important lessons to be taken for business executives and entrepreneurs. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Spreaker Live Show
SLS54: How-To Take Your Podcast To The Next Level with Spreaker "Store" Apps and Services

Spreaker Live Show

Play Episode Listen Later Apr 13, 2016 43:38


Spreaker Live Show #54 for April 13th, 2016Our Topics This Week: Spreaker Podcaster “Store” Custom Show Apps and Services. We have another new "Spreaker How-To" segment with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 43 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog Posts at http://Blog.Spreaker.com:- Is 2016 the year of Podcast Advertising?- Spreaker will be at NAB Show in Las Vegas - April 16-21th at RAIN Summit on the 17th and on three Podcasting Panels T-Shirt Winning Comments from: Loren Weisman host of “Wait What Really Ok” Podcast: We recently discussed music in podcasts: I have uploaded a few things over the past few years, but in the last month, decided to create a Podcast called Wait What Really Ok and the experience has been amazing. The SEO aspects alone have allowed many of my episodes to come up all over the Internet. As example, if you search “how do you add music to your radio show or podcast legally”. - It is the first result with Siri- Comes up on Google, Yahoo and Bing on the top and has been slowly building. He says, I did the show with SSA Music Publishing’s Paula Savastano and I think it could be a solid and short promo piece that could help many podcasters understand not only how to legally use music, but also how to get those musicians paid (it is pennies or actually less on the dollar, but still, it's paying musicians.) Let’s Play a Sample of this Episodehttp://www.spreaker.com/user/lorenweisman/how-do-you-add-music-to-your-radio-showDetailed Show Notes:- Podcaster services, training and custom apps to help you make a successful show - https://Spreaker.com/store- Free & Pro plans - Get extra audio storage, live streaming time and advanced real-time stats - Free Speech - 30m Live, 10 Hr Audio, No custom RSS, Basic stats, Ads - On-Air Talent - 45m Live, 100 Hr Audio, Custom RSS, Basic Stats - $4.99/$39, -$20 - Broadcaster - 3 hr Live, 500 hr Audio, Custom RSS, Auto Insert, Adv. Stats - $19.99/$199, -$40 - Anchorman - 5 hr Live, 1500 hr Audio, Custom RSS, Auto Insert, Full Stats, Show Promotion - $49.99/$499, -$100 - Station - Unlimited Live, Audio Storage, Custom RSS, Auto Insert, Full Stats, Show Promotion - $119.99/$1,199, -$240- 1 hour of 128kbps=60 MB of file size- Build a Mobile App dedicated to your podcast - Create an App Wizard Process- /store/app- $99.00 per iOS/Android app, all included, Customized to your specifications, LIVE or pre-recorded, Interact closely with fans in real-time through the chatbox, Listeners can like your tracks and follow you, You can choose to publish the app under our account or do it yourself and generate revenue from it. * Any app changes that involve a re-submission to the app store will be charged $15.00, per submission.- Ad CampaignsYou create to promote your show, and now Spreaker is giving you the chance to place these ads throughout the platform. Purchase a campaign plan of your choice, starting at $10.00 (impressions cost $2.00 every 1000), upload and edit your ads and info, and submit it to Spreaker. Placed on Spreaker's pages, including users' Newsfeeds and the Explore page. Manage from Settings: tracks budgets, run and pause ads, edit images and info, and more. Ad Dimensions: 300x250, PNG/JPG, 250 KB- Voiceover - /store/voiceover - Music Radio Creative - Play PROMOIntros, outros, transition jingles - those are just some of the ways to make your show stand out from the rest! Custom made jingles allow you to make a great first impression and set a professional tone to your show. Starts at $30 and goes up.- Custom Artwork - 3,000x3000, 1400x1400, 400x400, 982x275 .jpg - /store/artworkMake A Great First Impression - Attract more listeners with professionally made imagesPodcast's artwork is important element to not just your content, but your brand with BOLD Letters, Colorful and Human Photo ideal and makes a first impression on listeners. Readable at 75x75 pixel size. As listeners browse shows on Spreaker, deciding in a matter of seconds what to pass up based solely on who has attractive or unattractive images (or worse, no images at all). Here's where 99designs comes in- TranscriptionReading vs ListeningReading is much faster than listening- Social Media SharingIncluding the complete text of your audio included on your episode's page makes it easier for people to share it via Twitter, Facebook, Google+, and the myriad of other social media sites out there. - Indexing & SearchThe biggest advantage to having a transcription is that search engines can easily index your content with the text available. Better indexing will lead to more search traffic and more visitors. Spreaker has partnered with Scribie to offer you the best transcription service available at unbeatable rates, starting at $0.80 /minute.- WordPress ThemesHave premium WordPress themes created, designed, and developed for your podcast.Appendipity's podcasting themes keep your podcast front and center and help you grow your audience and loyal fans.- Podcast Course, Mentoring, and Production Service by Colin GrayEmpower your podcasting with these professional services from The Podcast Host.- Podcast Liberation: Set Your Podcast Free with this Podcast Course - $148For any aspiring podcaster, the hardest step is the first show. This course is designed to help you release your show, guiding you from the very beginning, right through your first few months.- Fast Tracker Package: Podcast Mentoring & Education - $105The Podcast Host mentoring package is designed to guide you through setting up, running and growing your own podcast.- Podcast Partner Service: 4 Episodes Per Month - $205The Podcast Host partner package is designed to take the weight off your shoulders when it comes to podcasting. We take care of all of the technical elements, and offer a range of support, mentoring you through your podcasting journey.Show Links:- Spreaker Podcast Radio App for Android (See Video) - https://play.google.com/store/apps/details?id=com.spreaker.android&hl=en- Alex's Spreaker Studio Review Show - https://www.spreaker.com/show/new-spreaker-studio-prototype-windows- Spreaker Studio for iOS - https://itunes.apple.com/us/app/spreaker-studio/id585625596?mt=8- Spreaker Studio for Android - https://play.google.com/store/apps/details?id=com.spreaker.android.studio&hl=en- Spreaker Studio for Desktop - Win/MAC - https://www.spreaker.com/desktop-studio/download- Audio-Technica ATR-2100-USB Cardioid Dynamic USB/XLR Microphone - http://amzn.to/1iwSB8E- #iLovePodcasting T-Shirt - https://twitter.com/robgreenlee/status/706320283599183872- Free "Levelator" for Win/MAC - http://www.conversationsnetwork.org/levelator- Sony SoundForge Audio Studio 10 - http://www.sonycreativesoftware.com/audiostudio Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show
SLS54: How-To Take Your Podcast To The Next Level with Spreaker "Store" Apps and Services

Spreaker Live Show

Play Episode Listen Later Apr 13, 2016 43:38


Spreaker Live Show #54 for April 13th, 2016Our Topics This Week: Spreaker Podcaster “Store” Custom Show Apps and Services. We have another new "Spreaker How-To" segment with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 43 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog Posts at http://Blog.Spreaker.com:- Is 2016 the year of Podcast Advertising?- Spreaker will be at NAB Show in Las Vegas - April 16-21th at RAIN Summit on the 17th and on three Podcasting Panels T-Shirt Winning Comments from: Loren Weisman host of “Wait What Really Ok” Podcast: We recently discussed music in podcasts: I have uploaded a few things over the past few years, but in the last month, decided to create a Podcast called Wait What Really Ok and the experience has been amazing. The SEO aspects alone have allowed many of my episodes to come up all over the Internet. As example, if you search “how do you add music to your radio show or podcast legally”. - It is the first result with Siri- Comes up on Google, Yahoo and Bing on the top and has been slowly building. He says, I did the show with SSA Music Publishing’s Paula Savastano and I think it could be a solid and short promo piece that could help many podcasters understand not only how to legally use music, but also how to get those musicians paid (it is pennies or actually less on the dollar, but still, it's paying musicians.) Let’s Play a Sample of this Episodehttp://www.spreaker.com/user/lorenweisman/how-do-you-add-music-to-your-radio-showDetailed Show Notes:- Podcaster services, training and custom apps to help you make a successful show - https://Spreaker.com/store- Free & Pro plans - Get extra audio storage, live streaming time and advanced real-time stats - Free Speech - 30m Live, 10 Hr Audio, No custom RSS, Basic stats, Ads - On-Air Talent - 45m Live, 100 Hr Audio, Custom RSS, Basic Stats - $4.99/$39, -$20 - Broadcaster - 3 hr Live, 500 hr Audio, Custom RSS, Auto Insert, Adv. Stats - $19.99/$199, -$40 - Anchorman - 5 hr Live, 1500 hr Audio, Custom RSS, Auto Insert, Full Stats, Show Promotion - $49.99/$499, -$100 - Station - Unlimited Live, Audio Storage, Custom RSS, Auto Insert, Full Stats, Show Promotion - $119.99/$1,199, -$240- 1 hour of 128kbps=60 MB of file size- Build a Mobile App dedicated to your podcast - Create an App Wizard Process- /store/app- $99.00 per iOS/Android app, all included, Customized to your specifications, LIVE or pre-recorded, Interact closely with fans in real-time through the chatbox, Listeners can like your tracks and follow you, You can choose to publish the app under our account or do it yourself and generate revenue from it. * Any app changes that involve a re-submission to the app store will be charged $15.00, per submission.- Ad CampaignsYou create to promote your show, and now Spreaker is giving you the chance to place these ads throughout the platform. Purchase a campaign plan of your choice, starting at $10.00 (impressions cost $2.00 every 1000), upload and edit your ads and info, and submit it to Spreaker. Placed on Spreaker's pages, including users' Newsfeeds and the Explore page. Manage from Settings: tracks budgets, run and pause ads, edit images and info, and more. Ad Dimensions: 300x250, PNG/JPG, 250 KB- Voiceover - /store/voiceover - Music Radio Creative - Play PROMOIntros, outros, transition jingles - those are just some of the ways to make your show stand out from the rest! Custom made jingles allow you to make a great first impression and set a professional tone to your show. Starts at $30 and goes up.- Custom Artwork - 3,000x3000, 1400x1400, 400x400, 982x275 .jpg - /store/artworkMake A Great First Impression - Attract more listeners with professionally made imagesPodcast's artwork is important element to not just your content, but your brand with BOLD Letters, Colorful and Human Photo ideal and makes a first impression on listeners. Readable at 75x75 pixel size. As listeners browse shows on Spreaker, deciding in a matter of seconds what to pass up based solely on who has attractive or unattractive images (or worse, no images at all). Here's where 99designs comes in- TranscriptionReading vs ListeningReading is much faster than listening- Social Media SharingIncluding the complete text of your audio included on your episode's page makes it easier for people to share it via Twitter, Facebook, Google+, and the myriad of other social media sites out there. - Indexing & SearchThe biggest advantage to having a transcription is that search engines can easily index your content with the text available. Better indexing will lead to more search traffic and more visitors. Spreaker has partnered with Scribie to offer you the best transcription service available at unbeatable rates, starting at $0.80 /minute.- WordPress ThemesHave premium WordPress themes created, designed, and developed for your podcast.Appendipity's podcasting themes keep your podcast front and center and help you grow your audience and loyal fans.- Podcast Course, Mentoring, and Production Service by Colin GrayEmpower your podcasting with these professional services from The Podcast Host.- Podcast Liberation: Set Your Podcast Free with this Podcast Course - $148For any aspiring podcaster, the hardest step is the first show. This course is designed to help you release your show, guiding you from the very beginning, right through your first few months.- Fast Tracker Package: Podcast Mentoring & Education - $105The Podcast Host mentoring package is designed to guide you through setting up, running and growing your own podcast.- Podcast Partner Service: 4 Episodes Per Month - $205The Podcast Host partner package is designed to take the weight off your shoulders when it comes to podcasting. We take care of all of the technical elements, and offer a range of support, mentoring you through your podcasting journey.Show Links:- Spreaker Podcast Radio App for Android (See Video) - https://play.google.com/store/apps/details?id=com.spreaker.android&hl=en- Alex's Spreaker Studio Review Show - https://www.spreaker.com/show/new-spreaker-studio-prototype-windows- Spreaker Studio for iOS - https://itunes.apple.com/us/app/spreaker-studio/id585625596?mt=8- Spreaker Studio for Android - https://play.google.com/store/apps/details?id=com.spreaker.android.studio&hl=en- Spreaker Studio for Desktop - Win/MAC - https://www.spreaker.com/desktop-studio/download- Audio-Technica ATR-2100-USB Cardioid Dynamic USB/XLR Microphone - http://amzn.to/1iwSB8E- #iLovePodcasting T-Shirt - https://twitter.com/robgreenlee/status/706320283599183872- Free "Levelator" for Win/MAC - http://www.conversationsnetwork.org/levelator- Sony SoundForge Audio Studio 10 - http://www.sonycreativesoftware.com/audiostudio Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com