Straight Outta Crumpton

The HVAC industry is undergoing significant growth, driven by increased suburban migration and a surge in home renovations requiring system upgrades. The U.S. HVAC market is projected to expand at a compound annual growth rate (CAGR) of 7.4% from 2025 to 2030. As businesses scale to meet this demand, balancing expansion with retaining strong employee engagement and preserving company culture is the challengeHow can HVAC companies scale effectively without compromising their foundational values, employee focus, and customer loyalty?This episode of Straight Outta Crumpton, hosted by Greg Crumpton, delves into the strategies for navigating growth while preserving culture and employee focus. Greg is joined by Marty Rosica, President of Hawks & Company, a ServiceLogic company based in New Jersey. Together, they explore Marty's journey, his approach to leadership, and how he has successfully scaled Hawks & Company while maintaining its family-oriented values.Key Points/TakeawaysEmployee-Centric Growth: Marty emphasizes that treating employees well results in exceptional customer service, key to Hawks & Company's sustainable growth.Strategic Vision: The company is crafting a 10-year growth plan, focusing on leadership transitions and aligning individual career goals with organizational objectives.Preserving Culture Amid Consolidation: Despite being part of ServiceLogic, Hawks & Company retains its unique identity and close-knit culture, which helps attract and retain top talent.Community Engagement: Team members like Mike, a volunteer fire chief, embody the company's ethos of community involvement, contributing both professionally and personally.Marty Rosica is the President of Hawks & Company, a dynamic HVAC service provider based in New Jersey. Starting as a technician straight out of high school, Marty progressed through various roles before acquiring Hawks & Company in 2006. Under his leadership, the business has grown from a small, family-owned operation into a thriving organization with over 70 employees and close to $20 million in revenue. Now part of ServiceLogic, Marty continues to focus on innovation, growth, and maintaining a people-first culture.

Kyle Gargaro of HVACR Group at BNP Media, shares his journey from local newspapers to becoming a leader in HVAC journalism and media.

The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of high-income shoppers. Furthermore, 63% of consumers now feel it's more important to trust the brands they purchase from. These insights demonstrate the growing pressure on businesses to build credibility and meaningful relationships to retain and engage customers.What makes trust the bedrock of successful public relations strategies? How can businesses tell complex stories in industries like HVAC or sustainability to engage their audience effectively?In this episode of Straight Outta Crumpton hosted by Greg Crumpton, Samantha DeRose, Vice President of the McRae Agency, shares her journey in public relations and discusses the power of authentic storytelling, building trust, and balancing creativity with strategy in a fast-paced PR world.Key Points from the EpisodeTrust is the Foundation: Building trust with clients and customers is crucial for creating meaningful, long-lasting relationships in business and PR.Becoming Industry Experts: Even in technical industries like HVAC, effective PR involves understanding the product, simplifying complex ideas, and telling impactful stories.The Power of Authenticity: Whether on LinkedIn or in campaign strategies, authenticity drives engagement and connects brands to their audiences.Samantha DeRose is the Vice President at The McRae Agency, a leading public relations firm based in Tempe, Arizona, where she specializes in crafting impactful PR strategies through media relations, social media, and influencer partnerships. She has over eight years of experience working with industries such as HVAC, sustainability, and architecture, securing top-tier coverage in outlets like USA Today, CNN International, and Architectural Digest. Samantha has been recognized as one of Arizona's top young communications professionals known for her expertise in storytelling, thought leadership, and building strong client relationships.

The HVAC (Heating, Ventilation, and Air Conditioning) industry is experiencing significant growth, with the U.S. market projected to reach over $32 billion in 2024 and expand at a compound annual growth rate (CAGR) of 7.4% between 2024 and 2030. This expansion is driven by increasing demand for energy-efficient systems, advancements in smart technologies, and a heightened focus on indoor air quality. However, the industry faces challenges, notably a shortage of skilled labor which underscores the need for strategies that improve employee retention and workforce stability.How can HVAC companies address workforce challenges while fostering a culture of mentorship, education, and leadership? What strategies set organizations apart in a competitive, evolving industry?On this episode of Straight Outta Crumpton, host Greg Crumpton welcomes Mike Rosone, Vice President of Service Sales at Arista Air Conditioning. Together, they explore how effective hiring practices, people-focused leadership, and forward-thinking mentorship programs can transform HVAC businesses.Key Highlights:Looking Beyond the Resume: Mike explains why identifying values, work ethic, and motivations, often referred to as the “90% under the waterline,” is essential for hiring the right people.Investing in Growth: Building mentorship programs and career roadmaps ensures employees can see their future in the HVAC industry.Creating a Strong Culture: A supportive, appreciative workplace increases productivity, improves retention, and helps businesses thrive long-term.Mike Rosone is the Vice President of Service Sales at Arista Air Conditioning, one of New York City's leading HVAC contractors. With nearly three decades of experience, Mike started his career as a parts runner before rising to leadership roles. His journey includes managing HVAC operations, coaching entrepreneurs as a leadership consultant, and now mentoring teams at Arista. Mike is passionate about developing people, fostering positive work cultures, and driving operational excellence.

A strong workplace culture rooted in people-centric leadership is essential for retaining top talent and driving business success. Recent data shows that only 33% of employees in the U.S. feel engaged at work, underscoring the need for companies to foster environments where people thrive. This episode of Straight Outta Crumpton explores how one organization has created a blueprint for long-term employee engagement and organizational growth, all while maintaining its people-first ethos.What does it take to transform a company into a destination employer? How can leaders balance growth with the need to retain talented individuals in competitive industries?This Straight Outta Crumpton episode, hosted by Greg Crumpton, delves into leadership, workplace culture, and what it takes to build thriving businesses. It features a conversation with Pete Doyle, President of Engineered Cooling Systems (ECS), and COO, Drew Adams, who discuss the practices that make ECS a standout employer. The discussion sheds light on strategies for building culture and retaining top talent.Key TakeawaysPeople-Centric Leadership: ECS fosters a workplace where employees feel valued and supported through consistent communication, development opportunities, and intentional culture-building.Structured Change Management: The leadership team emphasizes preparation and transparent communication when rolling out significant changes, ensuring alignment and trust among employees.Commitment to Growth: From personalized onboarding experiences to fostering long-term career development, ECS creates opportunities for employees to grow both personally and professionally.Pete Doyle, a seasoned HVAC professional with over 40 years of experience, is the President of Engineered Cooling Services, a company he founded in 2002. He holds a Bachelor's Degree from the University of Dayton School of Engineering and previously served as Vice President of Commercial Service and President of Global Heat Exchange Service for Trane Company's Mobile, AL franchise. His expertise includes leadership in HVAC solutions, commercial service operations, and innovative cooling system engineering.Drew Adams, Chief Operating Officer at Engineered Cooling Services since 2006, brings over two decades of experience in operational leadership and financial management. Before joining the company, he honed his expertise as a Tax & Accounting Manager at Saltmarsh, Cleaveland & Gund and as a Senior at Arthur Andersen LLP. His career highlights include driving operational efficiency, overseeing financial strategies, and leading organizational growth in the HVAC industry.

Industries across the United States are facing an unprecedented shortage of a skilled trades workforce. With millions of baby boomers retiring and fewer young people entering the trades, sectors like HVAC, manufacturing, and construction are grappling with a critical need for talent. This labor shortage is further compounded by a lack of awareness and accessible pathways into the trades. So, what's the solution? Enter SkillCat, a platform revolutionizing how workers are trained and placed in the trades industry.How do we bridge the gap between aspiring workers and the skilled trades jobs that are ready and waiting for them?In this episode of Straight Outta Crumpton, host Greg Crumpton sits down with Ruchir Shah, the CEO of SkillCat, to explore how the platform is empowering workers through innovative training and recruitment. Together, they discuss the challenges of entering the skilled trades workforce, the power of reskilling, and why the skilled trades offer more rewarding careers than many traditional desk jobs.The conversation delves into:SkillCat's Innovative Approach: With over 1,500 hours of simulation-based training and certifications in fields like HVAC and plumbing, SkillCat offers a flexible, affordable pathway for people to enter the trades.Addressing Awareness and Access Barriers: The platform combines online and hands-on training, creating partnerships with local contractors to provide real-world experience for users.Why Skilled Trades Matter: Shah emphasizes the emotional and financial rewards of trades jobs, dispelling misconceptions and highlighting their crucial role in society.Ruchir Shah is a four-time entrepreneur and the CEO of SkillCat, a leading online training platform that has certified over 300,000 skilled tradespeople in HVAC, plumbing, electrical, and appliance repair. Accredited by NATE, the EPA, and IACET, SkillCat is highly rated for its simulation-based training solutions tailored to address workforce gaps in the skilled trades industry. Previously, Shah founded LearnToDrill, training over 25,000 oil and gas workers to improve safety, and spearheaded innovative ventures using AI and educational media.

Trust in real estate is fundamental to customer loyalty. Research shows that 91% of customers are more likely to choose businesses they trust. This is particularly true in the real estate and property management industries, where clients entrust companies with significant investments. As clients increasingly seek reliable service providers, businesses that prioritize transparency, strong relationships, and high-quality service gain a competitive advantage. These priorities are essential for both client satisfaction and long-lasting professional relationships.How can trust and quality elevate real estate and service businesses from transactional to transformative?In this episode of Straight Outta Crumpton, host Greg Crumpton speaks with Christina Wright and Greg Lafferty from Branch Wealth Partners. Together, they explore the role of trust in real estate investment and property management, discussing their philosophy of "212-degree service," which emphasizes exceeding client expectations by going "one degree further." Cristina and Greeg reveal how focusing on quality and trust transforms business relationships from basic transactions into valued partnerships through stories of client interactions and personal experiences.Key Points from the Episode:Importance of Trust: Wright and Lafferty discuss the foundational role of trust in creating meaningful, lasting client relationships that go beyond surface-level interactions.Quality from the Ground Up: Branch Wealth Partners emphasizes quality at every stage, from initial client contact to ongoing service, demonstrating how a commitment to excellence defines its work.Role of Education in Real Estate: Branch Wealth Partners empowers clients to make informed decisions, fostering loyalty and long-term partnerships by educating clients on real estate investment options.Christina Wright is an Investor Relations specialist at Branch Wealth Partners with over a decade of experience in private equity and banking, previously working with Ridgemont Equity Partners and Wells Fargo Securities. She is a licensed North Carolina Real Estate Broker, dedicated to helping investors build generational wealth through real estate. Christina holds a B.A. in Psychology and Sociology from Stony Brook University, enhancing her expertise in client relations and investor guidance.Greg Lafferty is an experienced real estate and financial educator with a unique background as a former NASA engineer and senior engineer at Orbital Sciences Corporation. Transitioning from aerospace to real estate and business, he has over 20 years of experience as a manager, account executive, and mentor, notably with New Life Developers and Practical Software Solutions. Greg is a seasoned speaker and author, committed to guiding others in real estate investment and financial growth.

The data center sector is expanding rapidly, driven by increasing digital demands across sectors. As this growth accelerates, data centers face a workforce shortage, with projections showing the shortage could persist for the next decade. According to a 2023 report by Uptime Institute, 50% of data center operators report difficulties filling open roles. This shortage highlights the need to attract talent from diverse backgrounds to maintain the infrastructure that underpins our digital world.How can the data center industry attract talent from varied fields, and what opportunities does it hold for those seeking non-traditional career paths?In this episode of Straight Outta Crumpton, host Greg Crumpton talks with Tiffany Kovaleski, Global Account Manager at Overwatch, about her unconventional path to the data center sector. Tiffany discusses how building relationships, adaptability, and leveraging her diverse background have enabled her success in a field traditionally dominated by technical backgrounds.Key Points from the EpisodeCareer Transformation and Resilience: Tiffany shared her journey from an unconventional background in cosmetology and event production to her current role in the data center industry, emphasizing resilience, adaptability, and the value of relationships in navigating career transitions.Promoting the Data Center Industry and Trades: Tiffany discussed the growing opportunities in the data center industry and advocated for increased awareness and pathways for people from all backgrounds, including veterans, tradespeople, and young students. She highlighted the need for more educational programs and legislation to build the workforce pipeline, particularly in STEM and trades.The Importance of Community and Support Networks: Tiffany underscored the importance of building strong personal and professional relationships. She spoke about how her network supported her during challenging times and encouraged others to foster connections and have open conversations about mental health and support.Tiffany Kovaleski is an accomplished global operations and strategy leader, with over 15 years of experience in business development, operations, and community building. As the founder and CEO of Kōvent, she created a platform connecting entrepreneurs, investors, and mentors in the technology space. Currently, as Global Account Manager at Overwatch, she leverages her expertise to manage key client relationships and deliver strategic value within the data center industry.

The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can significantly increase interest and retention, addressing both the economic and social impacts of the skilled labor gap.What does the future hold for skilled trades, and how are industry leaders making these careers more accessible and appealing to the next generation?In this episode of Straight Outta Crumpton, host Greg Crumpton speaks with Jennifer Green, Director of Competitions and Business Development at Skills Ontario. Together, they explore how educational mandates, events, and industry partnerships are fostering youth engagement in skilled trades and making strides toward a more inclusive workforce.Episode Highlights:The Power of Exposure and Early Education in Skilled Trades: Jennifer emphasizes the impact of early exposure to trades through mandatory technology courses for grades 9 and 10, as well as educational programs for younger students. This approach is designed to introduce youth to various trade career paths, normalizing these professions as viable options.Immersive Trade Events Drive Career Exploration for Students: Large-scale events like Skills Ontario provide students with hands-on experiences and demonstrations, offering them direct exposure to various skilled trades. This approach aims to spark interest and present clear, accessible career paths in trades.Growing Advocacy and Support for Women and Underrepresented Groups: Expanding support networks and advocacy initiatives, including women-specific workwear and workplace improvements, are creating more inclusive environments. These efforts help normalize diversity in skilled trades and open doors for women and underrepresented groups.Jennifer Green is a respected leader in skilled trades advocacy, serving as Director of Competitions and Business Development at Skills Ontario. She manages Canada's largest skilled trades event, facilitating hands-on learning for thousands of students and engaging a network of volunteers and industry stakeholders. Her career highlights include her tenure as Chair of the Apprenticeship Youth Advisors team, leading to significant government investment to support accessible, inclusive Trades Education for youths.

HVAC systems are evolving to meet the demand for cleaner healthier indoor air yet challenges remain in bringing innovation to an industry often focused on quick fixes. Indoor is air quality becoming a pressing health concern, especially in climates like Florida. People spend substantial time indoors and homeowners are increasingly interested in solutions that prioritize quality, and efficiency and also align with rigorous HVAC industry standards. According to the U.S. Environmental Protection Agency (EPA) Americans spend about 90% of their time indoors where pollutant concentrations can be 2 to 5 times higher than outdoors. This highlights the importance of effective HVAC practices in maintaining healthier environments.What changes in HVAC practices can make a lasting impact on air quality and homeowner satisfaction?This episode of Straight Outta Crumpton with host Greg Crumpton features Marco Radocaj co-owner of Balance HVAC who brings a fresh perspective to HVAC practices and customer care. The conversation delves into Marco's journey from an industry outsider to a company leader focused on elevating HVAC industry standards and fostering a customer-first culture.Key TakeawaysCommitment to High Standards and Continuous Improvement: Marco emphasizes a culture of quality and excellence in HVAC services, aiming to combat mediocrity by adhering to high standards and continuous improvement through training, certifications, and the use of advanced tools.Transparent, Customer-Centric Approach: Balance HVAC prioritizes clear communication with customers, using technology to show completed work and ensure transparency, which fosters trust and satisfaction among clients.Building a Unique Company Culture: Marco's company focuses on creating a workplace culture that values employee growth and professionalism, aiming to redefine customer expectations within the HVAC industry.Marco Radocaj co-founded Balance HVAC to bring tailored climate control solutions to Indian River County, inspired by firsthand experience addressing poor indoor air quality issues in his own home. With a background in HVAC systems and a mission to improve air quality through customized solutions, Marco emphasizes precise, occupant-focused adjustments to HVAC systems for better health and efficiency. His expertise combines technical skills with customer-centered care to elevate HVAC standards in the community.

The HVAC industry is facing a critical challenge: a growing demand for skilled workers amid a wave of retirements. According to the U.S. Bureau of Labor Statistics, the need for HVAC technicians is projected to grow by 9% from 2023 to 2033. With this increasing demand, HVAC workforce development has become essential as companies seek to attract, train, and retain the next generation of talent in this highly technical field.What strategies are effective for building a future-ready HVAC workforce while preserving the knowledge of retiring industry veterans?In Straight Outta Crumpton, host Greg Crumpton sits down with Cole Stewart, Operations and Safety Manager at Gentry Service in Asheville, NC. They explore the steps that Gentry Service is taking to prepare the workforce of tomorrow through hands-on training, mentorship, and forward-thinking career development.Key Takeaways:Fostering future talent: Cole discusses Gentry's proactive engagement with local colleges and apprenticeship programs, emphasizing the importance of structured training and career pathways for new recruits as part of comprehensive HVAC workforce development.Craftsmanship at its core: Cole highlights how foundational HVAC skills—plumbing, electrical, and fabrication—apply to multiple fields, showing how comprehensive training can create well-rounded professionals.Preserving expertise: Greg and Cole address the importance of capturing and documenting the knowledge of experienced workers through mentorship programs, recorded training sessions, and internal knowledge-sharing platforms.Cole Stewart has dedicated 28 years to the HVAC industry, starting his career in 1995. With experience in residential and light commercial systems, Cole now serves as the Operations and Safety Manager at Gentry Service. His focus on workforce development and hands-on mentorship is helping shape the future of HVAC technicians in Western North Carolina.

In the latest episode of Straight Outta Crumpton, the spotlight shines on overcoming adversity, breaking into new industries, and leading with innovation. With industries like HVAC traditionally slow to adopt change, the conversation focuses on the unique challenges and opportunities presented by integrating new technologies. A growing demand for energy conservation solutions makes the work of Sofia Lozoya, Marketing Program Director at ECM Technologies, all the more relevant. Did you know that the HVAC industry is facing a potential labor shortage, which could slow the adoption of much-needed innovations? How can the industry balance growth with long-term sustainability?In this episode of Straight Outta Crumpton, host Greg Crumpton sits down with Sofia Lozoya to discuss her journey as a first-generation Mexican-American in STEM. Sofia shares her insights on the role of preparation, persistence, and community in breaking through industry barriers.Key Discussion Points:– Sofia's experience of breaking into the HVAC industry and her role in promoting energy-efficient technologies like ThermaClear.– The cultural and generational challenges faced by women in STEM, and how perseverance and opportunity have driven Sofia's success.– Insights into the future of HVAC and the growing demand for sustainable, energy-efficient solutions.Sofia Lozoya is the Marketing Program Director for ECM Technologies, a leader in energy conservation solutions. With a background in communications and a master's in management, she has been instrumental in promoting ThermaClear and advancing sustainability efforts in HVAC.

The U.S. is facing a critical shortage of skilled tradespeople, a challenge exacerbated by limited early exposure to the trades in schools. With projections showing a steady decline in the availability of qualified workers to support infrastructure and construction, programs like those led by Evin Jarrett are stepping in to bridge the gap. His middle school trade education program in Philadelphia is redefining the education landscape by engaging students as young as fourth grade in hands-on, career-oriented learning.How can we address the skilled labor shortage while inspiring the next generation to embrace careers in the trades?Welcome to Straight Outta Crumpton, hosted by Greg Crumpton. In this episode, Greg speaks with Evin Jarrett, a Construction Trades Instructor at the Mayfair School in Philadelphia. Together, they explore how early exposure to trade education can transform students' futures, provide practical career paths, and build confidence in young learners.The duo discuss...Building Early Exposure: Jarrett's program introduces trade skills like electrical wiring and plumbing to middle school students, breaking the stigma around working with one's hands.Engaging Classroom Environment: Evin treats his classroom like a real-world job site, fostering a hands-on, energetic, and inclusive atmosphere where students thrive.The Bigger Picture: By focusing on mentorship, confidence-building, and industry connections, Jarrett prepares his students not just for careers, but for life.Evin Jarrett is a passionate Construction Trades Instructor at the Mayfair School in Philadelphia, where he leads the district's only middle school Building Trades program. He excels in creating industry-aligned curricula, managing state-of-the-art tools and equipment, and cultivating hands-on learning environments that equip students for careers in construction technology. Drawing from his experience as a vocational instructor and maintenance manager, Jarrett combines deep industry knowledge with innovative teaching methods to inspire and empower the next generation of skilled professionals.

Artificial Intelligence (AI) is transforming industries worldwide, and construction is no exception. As the construction sector grapples with increasing complexity, AI's role in streamlining processes and enhancing decision-making is becoming more significant. But where does the industry stand now, and what does the future hold for AI in construction? According to a McKinsey report, the global AI market in construction is projected to grow from $0.6 billion in 2022 to $7.8 billion by 2030, a staggering compound annual growth rate (CAGR) of 33.7%.How can AI truly serve the construction industry without sacrificing the human touch that defines it? Is AI a tool to enhance our capabilities, or are we at risk of losing control to the very technology we've created?On this episode of Straight Outta Crumpton, host Greg Crumpton sits down with Stephanie Brown, the Construction Technology Advisor and Founder of Intelligent Construction Opportunities. They explore the evolving relationship between AI and construction, the potential pitfalls, and the exciting opportunities that lie ahead.Key Points of Discussion:Bridging the Gap: Stephanie discusses the existing disconnect between construction professionals and technology providers, stressing the need for solutions that are tailored to the unique demands of the industry.The Role of Human Input: The conversation highlights the importance of human experience in guiding AI in construction, ensuring that technology serves the real needs of workers on the ground without sacrificing the human touch that defines the industry.Future of Wearables in Construction: The potential for integrating AI into wearable technology, such as augmented reality helmets, is explored, offering a glimpse into what the future job site might look like.Stephanie is the founder of Intelligent Construction Opportunities, a company dedicated to bridging the gap between construction technology providers and professionals. With a background in both construction and technology, Stephanie has become a leading voice in advocating for more practical, user-focused tech solutions in the industry.

Jonathan Henderson, McKinstry Account Manager, explores his HVAC journey from technician to account management via relationship-building.

Mark Gusakov, Advisory Board Governance Chair for Nomad Futurist, discusses digital infrastructure's importance.

The data center industry has undergone significant transformation in recent years, spurred by the challenges of COVID-19 and an intensified focus on sustainable practices. These shifts have prompted innovations in energy efficiency and new strategies in business operations, reshaping how data centers address both technological demands and environmental responsibilities.In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Rob Ussher, the co-owner and Director of Sales for Hanley Automation, to explore recent shifts and innovations within the data center industry. This discussion unfolds in the context of evolving business strategies post-COVID and the increasing importance of sustainable practices in data centers.Rob Ussher shares his journey and the transformative strategies at Hanley Automation, focusing on the impacts of COVID-19 on business operations and industry adaptations. The conversation delves into the technical aspects of data centers, including energy efficiency and sustainability, while also touching on the human elements of business—team dynamics, customer relationships, and adapting to new market realities.

According to a study by Deloitte and The Manufacturing Institute, over 2.1 million manufacturing jobs could remain unfilled by 2030 due to a lack of skilled talent. This workforce shortage reveals a critical gap in leadership within blue-collar industries. Without strong leadership to develop teams and foster growth, businesses face inefficiencies, low morale, and high turnover. Research shows that companies with effective leadership are 40% more likely to retain employees and improve productivity.How can blue-collar industries close the leadership gap and build a workforce that is both efficient and engaged?On this episode of Straight Outta Crumpton, host Greg Crumpton sat down with Mack Story, founder of Blue Collar Leadership. They discuss how personal development and leadership principles can transform the workplace and create thriving teams. The episode highlights actionable strategies for addressing blue-collar industries' leadership challenges today.Key Highlights from the EpisodeThe Leadership Crisis in Blue-Collar Work: Story discusses the lack of leadership investment and its impact on employee engagement and workplace culture.Personal Growth as a Foundation for Leadership: He shares insights from his career on how self-improvement can empower individuals to lead effectively.Real-World Success Stories: The conversation includes examples of companies that have reduced inefficiencies and increased collaboration by implementing leadership principles.Mack Story spent 20 years in manufacturing, developing expertise in lean manufacturing and cost engineering. His transition into leadership consulting began during the Great Recession when he founded Blue Collar Leadership to address leadership gaps in the skilled trades. A Maxwell Leadership Team-certified speaker, Story has authored 15 books and helps organizations create people-focused leadership cultures.

Dr. Kevin McLaughlin, owner of Complete Chiropractic Sports and Wellness, talks on the importance of customer service in healthcare.

The critical role of skilled trades in building and sustaining our society cannot be overstated, especially in today's economy. Industries are currently facing a growing shortage of skilled workers, underscoring the need for renewed respect and recognition for these essential professions. According to the U.S. Bureau of Labor Statistics, total employment is projected to grow by almost 4.7 million from 2022 to 2032, driven largely by sectors like healthcare and information technology. However, many traditional trades, such as carpentry and construction, face slower growth or slight declines due to increasing automation and other factors.How can we attract and retain the next generation of skilled workers in an era that increasingly values digital and automated solutions over hands-on craftsmanship?On this episode of "Straight Outta Crumpton," host Greg Crumpton sits down with Joe Prim, the driving force behind RetroCraft Woodworks. Together, they discuss the vital importance of skilled trades, the unique challenges faced by the industry, and the personal journey that led Joe to champion this cause.Main Points of Conversation:The history and evolution of RetroCraft Woodworks, emphasizing the importance of craftsmanship, integrity, and efficiency.The current state of skilled trades and the societal shift needed to elevate these professions.Strategies for building a successful trades-based business in a modern economy.Joe Prim, founder, CEO, and president of RetroCraft Woodworks, comes from a long line of carpenters. His journey in the trades began with his grandfather, a World War II veteran who joined the carpenters' union in Chicago. Joe's passion for millwork and dedication to craftsmanship have driven him to build a company that values skilled trades and seeks to provide high-quality workmanship. Joe frequently shares his insights and experiences on LinkedIn, where he engages with a community of like-minded professionals.

As the construction industry faces a significant workforce shortage projected to surpass half a million workers, the need to inspire and educate the next generation about the value of construction careers is more critical than ever. According to the Associated Builders and Contractors (ABC), the U.S. construction industry needs to attract 501,000 additional workers in 2024 to meet labor demands. This shortage is driven by factors such as high retirement rates among experienced workers and insufficient numbers of young people entering the trades.How can we change the narrative around construction careers for young minds and emphasize the importance of grit and perseverance?In the latest episode of "Straight Outta Crumpton," host Greg Crumpton welcomes Jenny Schroen, a creative developer at Delmarva Veteran Builders (DVB) and co-author of the children's book "Grit Leads to Greatness." The conversation explores the inspiration behind her book, the importance of grit, and how construction can save the world, one project at a time.Key Points of Discussion:The creation of the children's book "Grit Leads to Greatness" and its message of perseverance and the importance of construction trades.The innovative ad campaign that highlights the veteran spirit and character traits essential in construction, which won an international marketing award.The challenges and triumphs of self-publishing and distributing a book aimed at inspiring children and changing perceptions about construction.Jenny Schroen is a creative developer at Delmarva Veteran Builders and co-author of the children's book "Grit Leads to Greatness." With a background in graphic design from Flagler College, Jenny has worked across various industries before finding her niche in construction. Her dedication to promoting the construction trades and inspiring young minds has made her a pivotal figure in DVB's innovative initiatives.

For HVAC businesses, mastering online visibility and reputation management has become a critical factor in achieving success. With the internet increasingly becoming the first stop for customers seeking services, the practice of digital marketing for the HVAC industry has been gaining traction. Chris Lollini, founder and CEO of Reputation Igniter, specializes in helping businesses leverage technology to enhance their digital footprints. As businesses struggle to adapt to the evolving digital landscape, understanding these dynamics is crucial.How can HVAC companies optimize their digital marketing strategies to improve their online reputation and visibility?In the latest episode of Straight Outta Crumpton, host Greg Crumpton and guest Chris Lollini dive into the intricate world of digital marketing for the HVAC industry.The two discuss... The role of customer reviews in enhancing a company's online presence.Techniques for improving search engine visibility for HVAC companies.The impact of digital marketing strategies on customer acquisition and business growth.Chris Lollini is the founder and CEO of Reputation Igniter, an innovative company that helps businesses improve their digital presence and customer engagement. With a background in engineering and a passion for technology, Chris combines his technical expertise with marketing acumen to offer tailored solutions to service industries. His work primarily focuses on enhancing online reputation through the strategic use of customer feedback and digital tools.

Despite the common emphasis on college degrees as the primary route to success, skilled trades offer a crucial and undervalued pathway for career development. As industries report a severe skills shortage, the necessity for a robust workforce of skilled laborers becomes undeniable. The Bureau of Labor Statistics highlights this urgency in its report on fast-declining occupations. Are skilled trades the underestimated backbone of our economy? How can we shift societal perceptions and promote skilled trades as a viable career option?Join host Greg Crumpton on Straight Outta Crumpton as he welcomes Steve Turner, the founder of Bring Back The Trades. They dive into the essential role of trades in today's economy and discuss innovative ways to promote and revitalize these crucial careers.Highlights from the discussion:Challenges in the Trades: Addressing the current shortage of skilled tradespeople and the societal undervaluing of these essential careers.Impact of Education on Trade Careers: How educational systems and parental perspectives can promote skilled trades as respected career paths.Future of the Trades: Strategies to engage more young people and career changers in skilled trades through outreach, education, and incentives.Steve Turner is the founder of Bring Back the Trades, an organization dedicated to promoting skilled trades as a desirable career option. With a personal journey rooted in the trades, Turner has evolved from an apprentice to a successful entrepreneur in the upholstery business, now leveraging his experience to advocate for the trades through scholarships and public outreach.

In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Edwin Gil, the Chief Development Officer at the Latin American Coalition and a renowned artist. They explore the profound impact of art on community activism and development.Gil shares his compelling journey from facing security threats in Colombia to becoming a key community development figure in Charlotte, North Carolina. His work interweaves art with social change, particularly through his project “Faces of Diversity,” which involves local communities creating art that celebrates their diverse identities. This project beautifies spaces, strengthens community bonds, and fosters a sense of belonging among participants.Throughout the episode, Gil underscores the inclusive and unifying power of art in addressing social issues and connecting people from diverse backgrounds. His anecdotes of engaging young students in art projects that leave lasting impressions underscore the potential of art to inspire and mobilize community action. The conversation also delves into Gil's current role in developing cultural programs that seek to amplify the visibility and influence of the Latin American community in Charlotte through educational and artistic initiatives.This episode of Straight Outta Crumpton is a testament to the vital role that creativity and cultural expression play in societal progress and the empowerment of marginalized communities.

In the dynamic and complex field of HVAC and mechanical services, examining the career trajectories of industry professionals offers valuable insights into the necessary skills and adaptability for successful career development within the HVAC industry. The latest episode of Straight Outta Crumpton features Tim Gillespie, who shares his unique path from the Navy to HVAC expertise, reflecting the diverse backgrounds that contribute to the industry's innovation and growth. His story highlights the importance of adaptability and continuous learning in today's job market.What does it take to transition from military service to a successful civilian career in a technical field like HVAC? In this episode, host Greg Crumpton and guest Tim Gillespie dive into the nuances of career development in the HVAC industry. The discussion spans Tim's military background, his entry into the HVAC world, and his ongoing growth in the sector.Main points of conversation:Tim Gillespie's transition from military life to a civilian career in HVAC.Challenges and learning experiences encountered in adapting to the HVAC industry.Future aspirations and advice for professionals navigating similar career paths.Tim Gillespie, who serves as the Technical Operations Manager at commercial and industrial HVAC services provider Service Logic, brings a wealth of experience from his military service and over a decade in the HVAC industry. His background includes extensive hands-on and management roles, making him a valuable contributor to discussions on career development and industry standards.

A career evolution in HVAC takes many paths filled with challenges and opportunities for significant growth, from technical roles to leadership. As the sector evolves, professionals must adapt and expand their skill sets to thrive in increasingly complex environments.In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Tim Gillespie, the Technical Operations Manager at Service Logic, to explore the intricacies of career advancement in HVAC. Gillespie recounts his progression from an entry-level role to a critical management position, shedding light on the industry's multifaceted nature of career development.Crumpton and Gillespie's conversation includes:• Career Transition Insights: Gillespie's journey from the Navy to HVAC emphasizing the importance of adaptability and continuous learning in his rise to a managerial role• The Role of Mentorship and Leadership in guiding professional growth• Impact of Technical and Strategic Skills: The blend of technical expertise and strategic thinking required in leadership roles within HVAC

The HVAC industry is facing a pivotal moment, where the balance between maintaining strong relationships and adapting to new technologies determines the success of companies. With rapid advancements and shifting business dynamics, those who excel are the ones who have mastered the art of connecting deeply with clients and team members alike.But how do companies in the HVAC industry maintain these essential relationships while navigating the complexities of a modern, tech-driven business landscape? What does it take to stay ahead in such a competitive field?In the latest episode of Straight Outta Crumpton, host Greg Crumpton delved into the dynamic world of the HVAC industry, exploring the key factors that drive success and the importance of adapting to change. The episode featured an insightful conversation with Andy Graham, the President of Modern Heating and Air Conditioning, who shared his journey and experiences in the industry.Key Discussion Points:Relationship Building: Andy Graham emphasizes the critical importance of building multi-layered relationships at all levels within a company and with clients. He shares how these connections are vital for sustained success, especially in an industry that relies heavily on trust and repeat business.Industry Evolution: The HVAC industry is witnessing rapid technological advancements. Graham discusses how staying updated with these changes and continuously learning is crucial to remain competitive. He highlights the shift towards more efficient, prefab solutions that not only save time but also enhance service delivery.Succession Planning and Company Culture: Graham talks about the importance of a strong company culture and effective succession planning. He shares how Modern Heating and Air Conditioning has successfully navigated leadership transitions without skipping a beat, ensuring continued growth and stability.Andy Graham is the President of Modern Heating and Air Conditioning. With a career spanning over three decades, Graham started his journey in HVAC right out of college, working for various companies before purchasing Modern Heating and Air Conditioning with his business partner. His leadership has been instrumental in growing the company tenfold, with a focus on relationship building, ethical business practices, and embracing new industry technologies. Graham holds a degree in Mechanical Engineering and is a professional engineer.

In the latest episode of Straight Outta Crumpton, host Greg Crumpton sat down with Jeremy Melton, Senior Account Manager at HVH Mechanical Partners, a Service Logic Company based in Covington, Georgia. The conversation delved into Jeremy's two-decade journey in the HVAC industry, his approach to leadership, and the transformative power of mentorship.Jeremy shared his experiences, from starting as a plumber's apprentice to his current role in account management. He highlighted the pivotal moments and mentors, particularly Jeff Birch, who shaped his career. The discussion also touched on Jeremy's commitment to leadership and empowering others, exemplified by a memorable lesson he learned as a general foreman early in his career.Listeners will gain valuable insights into the importance of seizing opportunities, the role of curiosity in personal and professional growth, and the impact of effective leadership in the HVAC industry. Jeremy Melton's story is a testament to the power of mentorship and the potential for positive change in both work and life.

In today's rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions.On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass, an HVAC Industry Leader. They discuss the evolving landscape of skilled trades and the increasing interest among younger generations, particularly Gen Z, in pursuing careers that offer stability and fulfillment.Bass shares her journey in the commercial, industrial HVAC sector, highlighting her efforts to attract younger generations through platforms like TikTok and her educational initiative, jointhetrades.com. She emphasizes the importance of skilled trades and how they provide a rewarding career path and essential services that keep the modern world functioning.Key Points from the Episode:• The growing awareness and interest in skilled trades among young people and the re-evaluation of the traditional push towards college have led many opting for technical training and apprenticeship programs that lead directly to employment• The generational shift in attitudes towards education and careers• Inspiring success stories, such as a young entrepreneur who started a mobile car detailing business and transitioned into an HVAC apprenticeship, showcasing the entrepreneurial spirit and resourcefulness of today's youth• Advocating for greater inclusion of women in skilled trades through initiatives like Women in HVAC and highlighting the analytical and problem-solving skills women bring to these professions• The challenges of marketing skilled trades to younger generations and the need for employers to modernize their recruitment strategies to attract a diverse workforce• Future directions for promoting skilled trades, including better educational programs, employer support for training, and more effective communication of the benefits of these careersThe conversation between Crumpton and Bass underscores the vital role of a skilled trades career in today's economy and the promising opportunities it offers. As awareness grows and more young people consider these career paths, the skilled trades sector stands poised for a renaissance, driven by a new generation eager to build and maintain the infrastructure of the future.Article by MarketScale

In the dynamic world of skilled trades, the HVAC industry is witnessing a significant transformation driven by leaders like Nicole Bass. With a growing emphasis on practical education and the shift in generational perspectives towards career choices, the discussion around HVAC careers is more relevant than ever. Today, we delve into the inspiring journey of Bass and her impact on the industry.As the skilled trades sector faces a substantial shortage of workers, the stakes have never been higher. The demand for HVAC technicians is surging, with a notable 16% increase in technical school enrollment over the past year. This trend indicates a shift in how young people, particularly Gen Z, are viewing career paths beyond traditional college routes. But what does it take to succeed in this industry, and how can we encourage more people to explore these rewarding opportunities?What strategies can industry leaders employ to attract and retain talent in the HVAC sector, and how can we make these careers appealing to the younger generation?Welcome to Straight Outta Crumpton, hosted by Greg Crumpton. In this episode, Greg sits down with Bass, a prominent figure in the HVAC industry, to discuss the evolving landscape of skilled trades. They explore the growing interest in HVAC careers among young people, the importance of quality education, and the need for innovative recruitment strategies.The two discuss...Generational Shifts in Career Choices: The discussion explores how Gen Z is more open to exploring career options beyond college and the role of fiscal awareness in this shift.The Importance of Practical Education: The discussion further highlights the need for hands-on experience combined with theoretical learning in HVAC training programs.Attracting Diverse Talent: The duo delve into the significance of including women in the skilled trades and the benefits they bring to the industry.With years of experience in training and apprenticeship programs, Bass has been instrumental in advocating for skilled trades through platforms like TikTok and Join The Trades. A working mother and a passionate promoter of the HVAC industry, her innovative approach has made her a respected influencer in her field.

In the latest episode of Straight Outta Crumpton, host Greg Crumpton sat down with Mike Dunn, the President of Rogers Mechanical Contractors. The conversation delved into Mike's extensive career in the mechanical industry, his leadership style, and the importance of building lasting relationships. During the conversation, Mike shared invaluable insights on the key to building a successful business in the mechanical industry.Mike shared his journey from starting in the field to leading a well-respected mechanical company. He emphasized the significance of mentorship, drawing on his experiences with influential figures like Greg's father, John Crumpton. The discussion also covered the challenges of the current labor market, the future of the industry, and the key to building a successful business in the mechanical industry by valuing employees and fostering a family-like environment.

In the latest episode of Straight Outta Crumpton, host Greg Crumpton welcomes Mikel Bowman, founder of Bowman Legacies, to discuss the transformative power of leadership and its crucial role in personal and professional growth. Mikel set up Bowman Legacies during the height of COVID-19, focusing on helping businesses structure the human element of their operations and guiding individuals toward personal development.Mikel shares his journey from the blue-collar sector to coaching executives and individuals, emphasizing the power of leadership and the need for hope in today's world. The discussion highlights the significance of understanding, mentoring, and leading with compassion, integrity, and love, as well as the impact of these values on building a lasting legacy.

In an industry facing a projected 6% increase in employment from 2022 to 2032, highlighting a critical demand for skilled HVAC professionals, effective training and education is more crucial than ever. As HVAC systems become increasingly complex, the industry must address the dual challenge of a skilled labor shortage and the need for continuous technological adaptation. What is the future of HVAC training, and how can industry professionals adapt to thrive in this evolving landscape?Craig Migliaccio, the Owner, Trainer, and Author at AC Service Tech LLC, stepped into the spotlight to explore these challenges, offering his seasoned perspective on preparing technicians for a rapidly evolving landscape. Migliaccio joined Straight Outta Crumpton's Greg Crumpton to discuss his innovative HVAC education and training approach that blends practical experience with digital resources.Highlights from Crumpton and Migliaccio's conversation include:• Education Pathways: Migliaccio's journey from a hands-on practitioner to an educator, emphasizing the need for continuous learning and adaptation in the HVAC field• Training Innovations: The transition to online education platforms, which make learning accessible and flexible for a wider audience• Industry Impact: The crucial role of up-to-date training programs in maintaining industry standards and improving service quality amongst HVAC professionalsCraig Migliaccio is more than the Owner, Trainer, and Author at AC Service Tech LLC; he is also a passionate educator dedicated to enhancing the skills of HVAC professionals. With a background that spans practical HVAC work to developing comprehensive educational materials, Craig's insights are invaluable to anyone in the industry looking to stay ahead of the curve.

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges facing the industry. Host Greg Crumpton engages Ashraf in a conversation that delves into the impact of supply chain issues, the importance of robust cooling systems, and the increasing focus on environmental, social, and governance (ESG) considerations.As data centers continue to grow in size and complexity, the industry must adapt to accommodate higher power densities and implement sustainable practices. Ashraf's perspective offers a glimpse into the future of data centers, where cooling solutions and ESG commitments will play a crucial role in shaping the industry's direction.

Lance Furuyama, founder of TradePartnerHQ.com, discusses innovative strategies for recruiting and retaining talent in the skilled trades.

In the face of a growing skills gap in the trades industry, innovative solutions are needed to train and prepare the next generation of workers. In this episode of Straight Outta Crumpton, host Greg Crumpton sits down with Brendan Arsenault, co-founder of SkillCat, to discuss how their platform is addressing this critical issue.SkillCat is revolutionizing the way people enter the trades by providing accessible, affordable, and engaging training through their app. With a mission to fill the millions of open jobs in the trades industry over the next decade, SkillCat offers a unique blend of e-learning and gamification to attract and retain learners. Arsenault shares insights into the importance of soft skills, the impact of societal perceptions on trade careers, and the future of trade education.

In a rapidly evolving digital landscape, the future of data centers is a hot topic among industry experts. In this episode of Straight Outta Crumpton, host Greg Crumpton and Apolo CEO Bill Kleyman delve into the role of AI in data centers. Their discussion covers the impact of artificial intelligence, the shift towards tier two and tier three markets, and the importance of adapting legacy data centers to meet the demands of modern computing.Bill shares insights on the transformative role of AI in data centers, highlighting the need for increased density and innovative cooling solutions. He also discusses the potential of secondary markets to host AI-driven data centers, offering a fresh perspective on the industry's future. The conversation emphasizes the importance of execution in turning visions into reality and the significance of staying curious in the face of rapid technological advancements.

In this episode of Straight Outta Crumpton, host Greg Crumpton explores the significant impact of artificial intelligence (AI) on data centers with guest David Kidd, a seasoned Information Technology professional with over two decades of leadership in data center operations, cybersecurity, and compliance. Their discussion sheds light on the evolving landscape of data centers, the integration of AI, and the challenges and opportunities offered by AI-driven computing.David Kidd emphasizes the need for innovative cooling solutions and higher power densities to accommodate the increasing demands of AI-driven computing. The conversation also highlights the importance of adapting legacy data centers to meet the needs of modern technology, underscoring the rapid pace of change in the industry. One of the key points discussed is the human aspect of technology. Kidd and Crumpton delve into the significance of collaboration and adaptability in an industry that is constantly evolving due to AI and other technological advancements. They stress the importance of building a culture that embraces change and encourages the sharing of ideas and expertise.The episode also touches on the potential of AI to revolutionize data center design and operations. Kidd discusses the possibility of using AI to create more efficient and sustainable data centers, as well as the challenges of integrating AI into existing infrastructure.

Harnessing technology for a brighter future: is this an aspirational goal, or are there ways to leverage the rapid advancements in technology to create a more inclusive and educated society? In this episode of Straight Outta Crumpton, hosts Greg Crumpton and Gabrielle Bar get to the heart of this question with their guest, Nabeel Mahmood, the Managing Director at Nomad Futurist. Mahmood, a visionary in technology and education, shares his journey and insights, emphasizing the need for a paradigm shift in how society approaches learning and technology integration.“The challenge we've got on a go-forward basis is that AI is not just for getting smarter,” Mahmood said. “The human intelligence is getting dumber. So, we need to educate people to make sure that they're smart enough to make the right decisions, and that only comes with knowledge.” This statement highlights the urgency of adapting educational systems and societal attitudes toward technology to harness its full potential for the greater good.

In an era where technological advancement shapes the contours of our daily lives, understanding the interplay between digital infrastructure and education becomes pivotal. The recent episode of Straight Outta Crumpton illuminates this critical junction, offering insights into how technology and education can serve as catalysts for societal transformation.Hosted by Gabby Bar and Greg Crumpton, the episode welcomes Nabeel Mahmood, the Managing Director of Nomad Futurist, for a comprehensive discussion that spans personal narratives, career evolution, and the visionary work of the Nomad Futurist Foundation. The conversation reveals how Mahmoud's transition from a potential athletic career to a tech visionary was not just a tale of personal resilience but also a testament to the transformative power of technology and education.The discussion also ventures into the broader implications of technological advancements, such as AI, on society and the workforce. Mahmoud's perspective on "actionable intelligence" rather than artificial intelligence, and the necessity for a human-centric approach to technology adoption, invites listeners to reconsider the relationship between human and machine intelligence. Furthermore, his call for a reformation in education, emphasizing exposure, experience, and adaptability over traditional metrics, resonates with a growing consensus on the need to align educational frameworks with the realities of the 21st century.

Empowering leadership and effective delegation take center stage in this insightful episode of Straight Outta Crumpton. Hosts Greg Crumpton and Gabrielle Bar engage in a dynamic conversation with Dallas Burnett, the Founder of ThinkMoveThrive. They discuss the art of effective delegation, the importance of active coaching, and the impact of these practices on organizational culture and personal growth.Burnett, a seasoned leadership and organizational development expert, shares his journey and insights on transforming technical managers into leader coaches. He emphasizes the significance of active coaching in fostering a culture of continuous improvement and personal development. The discussion also covers the challenges and strategies of delegation, highlighting the “Caveman Delegation” method for efficient task management. Burnett's approach to leadership is encapsulated in his latest book, “Lift,” which offers practical tools for enhancing team dynamics and nurturing a thriving work environment.

On this episode of "Straight Outta Crumpton," hosts Greg Crumpton and Gabrielle Bar explore the dynamic careers in Heating, Ventilation, and Air Conditioning (HVAC). They have a chat with Jason Saunders, the President of Indoor Environmental Services, about his extraordinary journey from a high school graduate to a top executive in the field.Saunders shares insights about his unique career path, underscoring the significance of mentorship, customer service, and adaptability in the trade. His experiences offer invaluable lessons for both seasoned professionals and newcomers in the HVAC landscape, shedding light on the various opportunities and challenges that define this evolving industry.