Retail Refined

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages. With nearly 70% of parents surveyed citing creativity as an essential skill for their children's development, LEGO's cross-generational appeal has never been more culturally relevant.So, how does LEGO continue to blend physical retail with digital relevance, global scalability with local authenticity, and imaginative play with operational efficiency?On this episode of Retail Refined, host Melissa Gonzalez sits down with PJ du Toit, Global Design Director at the LEGO Group, to explore how the company builds immersive, scalable, and meaningful retail experiences that stay true to its playful DNA. From flagship stores and vending machines to full-size LEGO-built F1 cars, this episode dives into how the company brings brick-by-brick consistency and creativity across every customer touchpoint.The main topics of conversation are…How LEGO designs stores as “recruitment vehicles” to attract new customers while retaining loyal fans.The importance of modular, scalable, and locally tailored retail concepts.The company's “test and learn” culture, which allows for innovation, iteration, and even failure in creating engaging retail formats.PJ du Toit is the Director of Global Retail Concepts at the LEGO Group, where he leads the development of retail strategies, designs, and implementation across multiple channels. He collaborates with cross-functional teams—including LEGO Retail, Retail Development, and LEGO Agency—to shape immersive, sales-driven brand experiences. His current focus is building a unified, cross-channel retail platform that delivers consistent global impact.

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One stat alone says it all: after Kendrick Lamar sparked a flare jeans frenzy, American Eagle saw a 125% spike in Google searches and 25% more store traffic in just days.So how does a legacy retailer like American Eagle Outfitters keep its edge with a generation that swipes faster than it shops? And what does it take to not only follow culture—but lead it?On this episode of Retail Refined, host Melissa Gonzalez sits down with Craig Brommers, Chief Marketing Officer at American Eagle, for a deep dive into loyalty, culture, and the art of speaking to multiple generations at once. From TikTok virality to in-store innovation, Craig shares how American Eagle is turning its 50-year playbook into a blueprint for the next era of retail.Key topics of discussion…How American Eagle uses feedback loops—from 35,000 Gen Z store associates to a 2,000-person youth panel—to track trends in real time and adjust marketing and product strategies accordingly.Why the “Lived In” store concept is the most successful in American Eagle's 48-year history, blending elevated design with community-driven experiences to drive conversion and loyalty.The launch of the “Live Your Life” affiliate program, a bid to transform creators into digital store associates and cement deeper bonds with youth consumers in the social commerce age.Craig Brommers is a seasoned global marketing executive with deep expertise in brand expansion across geographic, digital, and category dimensions. He has led marketing at top retail brands including American Eagle, Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, consistently driving growth through purpose-driven strategies and a strong command of data-informed decision-making. An MBA graduate from UCLA's Anderson School, Craig is known for building high-performing, cross-functional teams and balancing global consistency with local market relevance.

As electric vehicle adoption surges—projected to make up over half of all new car sales in the U.S. by 2030—the expectations around where and how we charge are rapidly evolving. Charging stations are no longer just utility hubs; they are becoming lifestyle touchpoints. Today's EV drivers seek more than speed and convenience—they want frictionless technology, elevated amenities, and design that speaks to their personal values. A new report from MG2 Advisory asks: What if EV charging stations embraced “unreasonable hospitality” and became places people actually look forward to visiting?How can EV charging stations evolve from functional infrastructure into brand experiences that surprise, delight, and earn loyalty?In this episode of Retail Refined, host Melissa Gonzalez is joined by Charles Forster, founder of the automotive media brand Automo Speed Crew. Together, they explore what it would mean to embed the principles of hospitality into EV environments—from seamless app experiences to destination-worthy food and community spaces. Drawing from MG2 Advisory's latest consumer research, they break down user personas and reveal how brands can transform charging from a necessity into a memorable interaction.Highlights from the conversation include…Understanding the EV personas: From “Speed Seekers” who prioritize fast and seamless charging, to “Comfort Cruisers” and “Destination Dwellers” who value relaxation and immersive experiences, charging environments must cater to varied expectations.Amenities as differentiators: From elevated restrooms and premium seating to on-site services like tire inflation and detailing, going beyond the basics can drive loyalty.Tech-enabled hospitality: Frictionless mobile apps for reservations, payments, and real-time charger status are key to reducing range anxiety and elevating the user experience.Charles Forster is a seasoned product development leader with over 15 years of experience in UX design, front-end engineering, and digital branding across fintech, SaaS, and media sectors. As Director of Product Development at VersioPay, he oversees the design and development of integrated payment processing platforms and user interfaces. He has also led large-scale enterprise projects, founded the automotive media brand Automo Speed Crew, and consistently applies his expertise in software innovation, startup growth, and user-centered design.

This Women's History Month, Retail Refined's host joined The DealMakeHers for a series of transformative moments — from opening and closing the Nasdaq to sharing an intimate tea with trailblazer Gloria Steinem.Across several days of meaningful conversations and landmark events, we celebrated women's leadership, innovation, and resilience. Here's a recap:Opening Nasdaq For International Women's DayWomen's groups gathered alongside the Editor-in-Chief of Glamour and the Nasdaq team to ring the Opening Bell, marking the start of Women's History Month on a global stage. The moment was more than ceremonial — it served as a rallying cry for continued advocacy for women in leadership and business.Standing shoulder-to-shoulder with changemakers, we honored women who are redefining industries, driving transformation, and shaping groundbreaking innovations. And with them, a clear message emerged: the future of the capital markets shines brighter when women's voices are part of the conversation.Deepening The DialogueThe DealMakeHers returned to Nasdaq, partnering with Women in Retail to recognize this year's 25 Inspirational Women — all nominated by current members. This annual list celebrates trailblazing leaders across retail, fashion, technology, beauty, wellness, social commerce, and culture.These honorees share a common mission: to drive innovation, lead with purpose, and champion other women leaders. Their influence extends far beyond their companies, helping shape the future of commerce and raising the bar for excellence.A personal highlight was the nomination of Shea Jensen by Retail Refined host Melissa Gonzalez. Jensen, a past guest on the podcast, brings three decades of retail expertise with leadership roles at Nordstrom, Good American, Pressed Juicery, and now Urban Outfitters, where she continues to set new standards in customer experience and retail innovation.You can view the full list of honorees here.The Work ContinuesWhile these events were inspiring, they also served as a reminder: the journey is ongoing, but the momentum is strong.Retail Refined Podcast Spotlight: Women PowerhousesIn parallel, Retail Refined continues to highlight women who are shaping the future of business and culture. Recent conversations include:* Urban Outfitters with Shea Jensen, on how the brand is redefining retail for Gen Z and Gen Alpha through bold, forward-thinking strategies. Listen here.* True Religion with Kristen D'Arcy, on how the brand is keeping legacy brands culturally relevant and authentic. Listen here.* Anthropologie with Elizabeth Preis, on blending data and creativity to deliver the brand's signature ‘Anthromagic.' Listen here.* Madewell with Adrienne Lazarus, on how data-driven insights are guiding the brand's evolution to meet today's consumer. Listen here.* Milani Cosmetics with Kelly Sobol, on how the brand is setting new standards in beauty through inclusivity and innovation. Listen here.Together, these stories echo this month's core message: leadership is about creating space for others, driving change, and redefining what's possible.

Anthropologie has long been a destination for customers seeking unique fashion, home decor, and lifestyle products. But what makes the brand stand out isn't just its product offerings—it's the magic woven into every store visit, online interaction, and shopping experience. With retail evolving at an unprecedented pace, brands must find ways to merge data-driven decision-making with creative storytelling to stay relevant. Anthropologie's marketing approach, known as “AnthroMagic,” is an example of this balance, ensuring that customers feel a sense of joy and discovery every time they engage with the brand.So, what exactly is AnthroMagic, and how does Anthropologie seamlessly blend data analytics with creative retail experiences?In this episode of Retail Refined, host Melissa Gonzalez speaks with Elizabeth Preis, Global Chief Marketing Officer of Anthropologie Group, about the role of creativity and data in shaping the brand's connection with its audience. From Elizabeth's extensive career in fashion and beauty to Anthropologie's approach to testing, customer insights, and retail innovation, this conversation offers a behind-the-scenes look at how one of the most beloved lifestyle brands continues to thrive.The main points of conversation…Elizabeth Preis' Leadership Philosophy: How her “What, so what, now what” approach turns complex data into actionable insights.Balancing Data and Creativity: Why “data without a story is a failure” and how Anthropologie ensures customer insights inform, but never overshadow, creative decision-making.Anthropologie's Marketing Strategy: The role of testing and iteration in launching new concepts, such as the Celandine brand, and how the company aligns business goals with emotional customer connections.Elizabeth Preis is the Global Chief Marketing Officer at Anthropologie Group, overseeing brand marketing, direct-to-consumer strategy, customer insights, and editorial content across all platforms. With over 25 years of experience in the beauty and fashion industries, she has held leadership roles at Estée Lauder, J.Crew, Saks Fifth Avenue, and BH Cosmetics. A Wellesley College graduate with an MBA from INSEAD, Elizabeth is known for her expertise in consumer engagement and her ability to bridge the gap between data-driven insights and brand storytelling.

In the ever-evolving world of retail, success hinges on understanding the modern consumer's priorities: personalized shopping, timeless quality, and seamless experiences. Madewell, a denim-first brand, has leaned into these trends by redefining its in-store shopping and product strategies. With the rise of digital integration and customer-driven design, the stakes have never been higher for retail leaders to deliver exceptional experiences that resonate across demographics. How does Madewell leverage customer insights and leadership vision to stay ahead in a competitive market?Welcome to Retail Refined. In the latest episode, host Melissa Gonzalez sits down with Madewell President Adrienne Lazarus, as they discuss Adrienne's approach to leadership, the evolution of Madewell's denim-first ethos, and the integration of digital tools to enhance the shopping journey.Key takeaways from the conversation:Leadership That Centers the Customer: Adrienne highlights how clear communication and aligning teams around shared goals foster innovation and success.Denim's Ongoing Evolution: Madewell has introduced seven new denim fits, balancing classic styles with fashion-forward experimentation to inspire customers.Flagship Store as a Testing Ground: The new Soho flagship incorporates refined design and cutting-edge digital experiences, providing real-time insights into consumer behavior.Adrienne Lazarus, President of Madewell, is an accomplished leader with over 30 years of experience in building and scaling specialty retail and direct-to-consumer brands. She has led growth and transformation across luxury, contemporary, and multi-brand retailers, including as Co-CEO of CUUP and Senior Advisor at McKinsey & Company, where she drove business transformation for retail and apparel clients. Previously, she served as CEO of Bandier and Frye and President of Intermix, guiding these companies through significant growth and two successful transactions. At Ann Taylor, she spearheaded a large-scale turnaround, achieving record profitability, and played a pivotal role in launching LOFT, growing it into a billion-dollar brand. Adrienne brings a deep understanding of modern consumers and a track record of innovation, positioning her to drive Madewell's continued success as part of the J.Crew Group.

A striking 86% of consumers now prioritize authenticity when choosing which brands to support, emphasizing the value of transparency, authentic connections, and relevance in today's market. True Religion, remains true to its roots in culture, sports, and music, through authentic partnerships and a modern approach to style. Leading this transformation, Chief Marketing Officer Kristen D'Arcy leverages collaborations with sports figures and cultural influencers to engage a new generation of consumers, maintaining the brand's cultural legacy while keeping it fresh.How can a heritage brand maintain relevance in a market dominated by digital-savvy, culture-conscious consumers? What does it take for brands to build authentic connections in today's landscape?In the latest episode of Retail Refined, host Melissa Gonzales discusses these questions with True Religion's first CMO Kristen D'Arcy, and former NBA star Corey Maggette. Together, they explore True Religion's unique approach to authenticity, nostalgia, and its integration into modern culture. From sports partnerships to Team True, D'Arcy and Maggette share insights on blending heritage with innovation to deepen consumer loyalty.Key Points:True Religion's “Team True” initiative handpicks brand ambassadors who have a genuine affinity for the brand, promoting organic connections with consumers.Embracing both nostalgia in fashion and current trends like the return of baggy styles keeps the brand rooted in its legacy while appealing to Gen Z and younger audiences.Strategic collaborations with sports figures and influencers align the brand with cultural elements, from music to sports, expanding its reach in an authentic way.Kristen D'Arcy is an award-winning global marketing leader with expertise in the luxury, fashion, and beauty industries, recognized on AdAge's 40 Under 40 and Top Digital Marketers lists. She has held key CMO roles at True Religion, HoMedics, and PacSun, driving digital innovation, content strategy, and high-performing e-commerce. Known for her strategic acumen and collaborative leadership, Kristen has successfully managed global teams and integrated marketing programs to deliver exceptional ROI for top-tier brands.Corey Maggette is a former NBA player with over 15 years of experience in professional basketball, including stints with the Orlando Magic, LA Clippers, and Golden State Warriors. Currently, he co-owns the French basketball team ASVEL Basket alongside Tony Parker and serves as an analyst for Bally Sports, covering the LA Clippers. In addition, Maggette is the founder of Maggette Basketball Academy, where he uses his NBA and European training experience to mentor and develop young athletes.

The retail landscape is rapidly evolving, and Urban Outfitters is stepping up to meet the challenges of reaching both Gen Z and the emerging Gen Alpha. Gen Z, a generation coming of age amid social and technological shifts, is the first to begin their adult lives in a post-pandemic world. They crave individuality but also a strong sense of community. Urban Outfitters is on a mission to bridge these needs, while also preparing to serve Gen Alpha, a younger cohort that is already exhibiting similar yet more tech-savvy behaviors.How can a retail brand stay relevant to two distinct, yet interconnected, generations?On the latest episode of Retail Refined, host Melissa Gonzalez talks with Shea Jensen, President of Urban Outfitters, about how the brand is innovating to cater to both generations. From experiential marketing to community-building initiatives, Jensen shares insights from her vast retail experience, discussing how Urban Outfitters is staying ahead of the curve as they prepare for Gen Alpha's entry into the retail world.Key conversation points:Urban Outfitters' Spaceshift initiative: How immersive, multifunctional sanctuaries are designed to meet Gen Z's desire for individuality and community, while also engaging the future Gen Alpha audience.The rise of experiential retail: In-store concerts, local partnerships, and college-centric strategies that resonate with both current Gen Z shoppers and the emerging Gen Alpha demographic.Preparing for Gen Alpha: Jensen discusses how Urban Outfitters is strategically evolving to meet the needs of this digitally native, highly informed generation.Shea Jensen is the President of Urban Outfitters. With a 30-year career in retail, including senior roles at Nordstrom, Good American, and Press Juicery, Jensen is a leader in customer experience and retail innovation. She has been recognized by the Women in Retail Leadership Circle and the National Retail Federation for her forward-thinking contributions to the industry.

As beauty consumers become increasingly vocal about diversity and inclusivity, brands are being pushed to evolve beyond the traditional definitions of beauty. According to a recent report by Beauty Packaging, 63% of American consumers feel inspired by brands that showcase diversity in their advertising, and 73% agree that the beauty industry still plays on insecurities. With the stakes this high, beauty brands that fail to reflect real-world diversity are at risk of losing relevance.How are brands like Milani Cosmetics navigating this demand for authenticity and inclusion? What strategies are they implementing to stay ahead in a rapidly changing beauty landscape?In this episode of Retail Refined, host Melissa Gonzalez discusses these pressing topics with Milani's CMO, Jeremy Lowenstein, and Kelly Sobol, SVP of North America Sales. Together, they explore how Milani has made inclusivity not just a marketing tactic but a fundamental part of their brand ethos, allowing them to thrive amidst a growing call for change in the industry.Key takeaways from the episode:Authenticity in product development: Milani's commitment to catering to all skin tones and its focus on multicultural consumers has kept the brand ahead of the curve.The rise of social media influence: With Gen Z leading the charge, Milani leverages platforms like TikTok to engage cross-generational consumers authentically.Strategic partnerships: Collaborations with influencers and athletes amplify the brand's message of inclusivity and resilience.Jeremy Lowenstein, a marketing veteran with experience at Estee Lauder and Sally Hansen, brings expertise in product innovation and consumer engagement. Kelly Sobol, who has driven significant sales growth at Milani over the past seven years, has played a pivotal role in the brand's expansion across North America.

The retail landscape is rapidly evolving, and brands are redefining their approach to in-store experiences to remain competitive. Victoria's Secret & Co. is at the forefront of this change, focusing on creating a welcoming and inclusive environment through its 'Store of the Future' initiative. This episode explores how Victoria's Secret is leading with curiosity and a commitment to storytelling in the design and execution of its new store formats. As the stakes in retail continue to rise, how can brands maintain relevance and deepen customer connections in an ever-changing market?What does it take to craft a store experience that not only meets but exceeds customer expectations?In this episode of Retail Refined, host Melissa Gonzalez sits down with Albert Gilkey, Senior Vice President of Store Design and Visual Merchandising at Victoria's Secret & Co., to discuss the evolution of the brand's store experiences and the importance of staying curious in retail.The two discuss...- Holistic Store Experiences: Albert emphasizes the importance of storytelling in store design, ensuring that every aspect—from layout to visual merchandising—works together to create a cohesive customer journey.- Customer-Centric Design: The 'Store of the Future' is designed with openness and inclusivity in mind, making customers feel seen and welcomed.- Continuous Learning: Albert discusses the need for constant curiosity, listening to customer feedback, and adapting store formats to meet diverse customer needs across different markets.Albert Gilkey is the Senior Vice President of Store Design & Visual Merchandising at Victoria's Secret & Co. In this position, he spearheads the introduction and execution of the 'Store of the Future', the company's new store experience. This store experience embraces an open and modern design to amplify product storytelling and create an inclusive, welcoming environment for all–a major initiative in Victoria's Secret & Co.'s overall brand transformation. Albert has overseen the launch of over 150 'Stores of the Future' globally.Albert is also the executive sponsor of Mosaic, Victoria's Secret & Co.'s Inclusion Resource Group for Black and African American associates and allies. In this role, he leads the group's mission to promote a dynamic and culturally enriched work environment that helps recruit, retain and empower diverse associates internally.Albert has been with Victoria's Secret & Co. for over five years. Prior to leading Store Design & Visual Merchandising, he was a VP of Visual Merchandising for Victoria's Secret Beauty. Albert has enjoyed a career in creative environments and storytelling for notable fashion brands, such as Coach, Armani and Cole Haan. 

Robert D'Loren, of Xcel Brands and ORME, discussing the transformative impact of live streaming and social commerce on the retail industry.

As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and over $30 million in financing secured, Steward, led by Dan Miller, is at the forefront of this agricultural revolution.What role can regenerative agriculture play in reshaping our food systems and meeting the rising consumer demand for sustainable and nutritious products?In the latest episode of Retail Refined, host Melissa Gonzalez speaks with Dan Miller, the founder and CEO of Steward, about the significant impact regenerative agriculture can have on the food industry. Together, they delve into the challenges and opportunities of this innovative farming practice.Key Discussion Points:– The importance of ecosystem health and soil vitality in regenerative agriculture.– The role of financing in supporting the growth of regenerative farms.– The long-term vision for integrating regional agricultural networks to ensure sustainable supply chains.Dan Miller, Founder and CEO of Steward, has a diverse background in finance, real estate, and technology. His passion for agriculture is deeply rooted in his family history, with his maternal ancestors farming in Maryland since the 1880s. Dan's extensive experience includes co-founding Fundrise, the largest real estate crowdfunding platform in the U.S., and leading Steward to finance nearly 90 regenerative farms. He holds a BS in Economics and an MBA in Finance from The Wharton School at the University of Pennsylvania.

In today's dynamic retail landscape, where personalization and self-expression lead consumer trends, Studs is redefining the ear piercing industry by transforming ear piercings into a tailored journey. The company blends aesthetics with comfort, introducing innovative store designs and a diverse earring assortment that underscores its mission—redefining the piercing industry. Amidst a surge in demand for personalized retail experiences, why are companies like Studs pivotal in evolving our shopping behaviors?On this episode of Retail Refined, host Melissa Gonzalez delves into this topic with Anna Harman, Co-Founder and CEO of Studs. The duo explore the inception of Studs, its mission to transform ear piercings into a tailored journey, and how it continues to innovate within the retail sector.Key discussion points include:- The concept of 'earscaping' and how it enhances consumer self-expression.- The strategic integration of physical retail with digital platforms to enhance customer experience.- Insights on maintaining brand relevance and customer engagement in a rapidly changing retail environment.Anna Harman brings a rich background in operations, retail, and finance, leading Studs with a focus on safe, stylish, and personalized ear piercing experiences. Since its launch in 2019, Studs has set new standards in retail personalization and customer care.

As the concept of "Motion is Magic" takes center stage in Kizik's national brand expansion, the footwear industry witnesses a seamless blend of digital and physical retail innovations. This strategic approach, is set against a backdrop of increasing consumer demand for experiential marketing, engages customers uniquely and memorably and establishes a deeper connection with the brand. With Kizik's introduction of new product lines and an experiential pop-up in NYC, the brand capitalizes on a growing trend reshaping the retail sector. This movement is timely as the global footwear market aims to reach of $472.59 billion by 2028.How is Kizik leveraging its unique hands-free shoe technology to transform its digital and physical retail presence? This critical question drives the latest episode of Retail Refined.Hosted by Melissa Gonzalez, Retail Refined features Monte Deere, the CEO of Kizik, and Gretchen Weimer, the Chief Merchandising Officer at Kizik, discussing the brand's strategic expansion and innovation with “Motion is Magic.” This episode explores integrating experiential retail elements with traditional and digital marketing to enhance customer experience and brand growth.Key discussion points include:• Experiential Retail: How Kizik's NYC pop-up and its interactive elements exemplify the future of retail by enhancing customer engagement• Global Brand Strategy: Insights into Kizik's plans for international expansion and how local cultural nuances influence product offerings• Product Innovation and Consumer Interaction: Discussion on how Kizik's hands-free technology not only meets functional needs and creates a new lifestyle appealMonte Deere, the CEO of Kizik, brings a diverse background to the role, having transitioned from being the company founder's attorney to its chief executive. His leadership has been pivotal in navigating the brand's strategic shifts and expansion. Gretchen Weimer, Chief Merchandising Officer at Kizik, previously worked with HOKA and brings significant expertise in product development and brand positioning, aligning new products with evolving market trends.

When businesses invest in building strategies around a sustainability impact report, it's a win-win for the environment, the company, and the community the business serves.The architecture and design industries face renewed pressure to innovate sustainably in an era marked by rapid environmental shifts and an escalating climate crisis. As businesses and individuals become more eco-conscious, firms like MG2 showcase their commitment through detailed sustainability reports. MG2's inaugural sustainability impact report emerges as a pivotal development, aiming to significantly reduce carbon, energy, and water usage across its projects, aligning with the ambitious AIA 2030 Commitment.How does architectural sustainability affect the long-term viability of urban landscapes? What are the tangible benefits and challenges of integrating sustainable practices in commercial design? These pressing questions form the core of this Retail Refined episode hosted by Melissa Gonzalez.The episode features Mark Taylor, a Principal and Sustainability Leader at MG2, who brings an in-depth perspective. Gonzales and Taylor's conversation includes the following:• MG2's Commitment to Sustainability: The firm's strategic initiatives include reducing operating energy and embodied carbon, sourcing sustainable materials, and enhancing water conservation• Impact of the AIA 2030 Commitment: MG2's alignment with this commitment underlines its dedication to public reporting and accountability in sustainability metrics• Strategic Implementation in Design: Taylor discusses practical applications and innovative approaches to sustainable design in retail and mixed-use developmentsMark Taylor, equipped with a wealth of experience in sustainable architecture, holds a key position at MG2. His work emphasizes community-focused, environmentally responsible design, striving to reintegrate nature into urban spaces. Taylor's initiatives at MG2 have been instrumental in pioneering new sustainability practices within the industry.Access MG2's sustainability impact report.

When businesses invest in building strategies around a sustainability impact report, it's a win-win for the environment, the company, and the community the business serves.The architecture and design industries face renewed pressure to innovate sustainably in an era marked by rapid environmental shifts and an escalating climate crisis. As businesses and individuals become more eco-conscious, firms like MG2 showcase their commitment through detailed sustainability reports. MG2's latest sustainability impact report emerges as a pivotal development, aiming to significantly reduce carbon, energy, and water usage across its projects, aligning with the ambitious AIA 2030 Commitment.How does architectural sustainability affect the long-term viability of urban landscapes? What are the tangible benefits and challenges of integrating sustainable practices in commercial design? These pressing questions form the core of this Retail Refined episode hosted by Melissa Gonzalez.The episode features Mark Taylor, a Principal and Sustainability Leader at MG2, who brings an in-depth perspective. Gonzales and Taylor's conversation includes the following:• MG2's Commitment to Sustainability: The firm's strategic initiatives include reducing operating energy and embodied carbon, sourcing sustainable materials, and enhancing water conservation• Impact of the AIA 2030 Commitment: MG2's alignment with this commitment underlines its dedication to public reporting and accountability in sustainability metrics• Strategic Implementation in Design: Taylor discusses practical applications and innovative approaches to sustainable design in retail and mixed-use developmentsMark Taylor, equipped with a wealth of experience in sustainable architecture, holds a key position at MG2. His work emphasizes community-focused, environmentally responsible design, striving to reintegrate nature into urban spaces. Taylor's initiatives at MG2 have been instrumental in pioneering new sustainability practices within the industry.

As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge in a retail evolution. American Freight's model of selling recertified returns at steep discounts and using technology to make the online shopping experience more like visiting a store is reshaping consumer expectations.But what does this mean for the future of retail and consumer expectations?In this episode of "Retail Refined" at Shoptalk 2024 , Lauri Joffe, the CMO of American Freight joins host, Melissa Gonzalez to explore the retailer's innovative approach to blending e-commerce and brick-and-mortar experiences, emphasizing value, sustainability, and the future of shopping in a digital age.Key points of discussion:Lauri sheds light on American Freight's unique value proposition, offering customers high-end appliances and furniture at significantly reduced prices by selling recertified returns.How American Freight's open-box approach targets value-conscious consumers by balancing price, quality, and service, rather than competing on price alone.The role of technological innovation from AI and AR to real-time inventory management, in enhancing the shopping experience and operational efficiency.Lauri Joffe brings a wealth of experience in marketing and e-commerce to her role as CMO at American Freight. Overseeing the company's marketing strategies and online presence, Lauri's expertise has been pivotal in American Freight's rapid growth and adaptation to market changes. Her background in e-commerce and marketing, combined with a keen understanding of consumer behavior, has enabled American Freight to carve out a unique space in the retail industry.

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL's newly opened flagship boutique in Soho, with its artisan plaster walls and Italian-imported travertine flooring, serves as an exemplary showcase of the brand experience with APL.How does APL set new standards in the competitive world of athletic footwear? And how does it continue to innovate and grow in the ever-changing retail space? In the latest episode of Retail Refined, host Melissa Gonzalez sits down with NJ Falk, Managing Partner of APL, on the sidelines of Shoptalk 2024 to delve into the brand's vision.In this episode, key points of discussion include:The origin story of APL and its patented load and launch technology.The role of flagship stores in New York and Los Angeles in embodying the brand and providing a unique brand experience with APL.APL's omnichannel approach and international expansion through localized e-commerce platforms.NJ Falk, a multi-award-winning entrepreneur, brings a wealth of experience from her background in corporate America, e-commerce, and brand building in the luxury and emerging fashion sectors. With her leadership, APL continues to pioneer the luxury performance market, offering products that combine cutting-edge technology with high-end design.

Amid rapid technological advancements and evolving consumer expectations, particularly from the digitally native Gen Z demographic, retailers face the urgent challenge of modernizing the checkout experience. This transformation goes beyond mere transactions; it's about cultivating enduring customer loyalty and deepening engagement in an increasingly competitive landscape.This episode of "Retail Refined," hosted by Melissa Gonzalez, features an enlightening discussion with Maju Kuruvilla, the CEO of Bolt, at Shoptalk 2024. The conversation revolves around Bolt's innovative strategies to not just streamline the checkout process but to leverage it as a foundation for building lasting customer relationships.The two discuss:Bolt's Unique Approach: Bolt is not just about simplifying the checkout process; it's about starting a relationship with the shopper at that critical moment.The Importance of Early Shopper Identification: Recognizing shoppers early in their journey allows for personalized experiences and higher conversion rates.Strategic Partnerships and Expansions: Bolt's recent collaborations, such as with Checkout.com, aim to further enhance the retail experience by leveraging a vast network of shoppers.Maju Kuruvilla brings a wealth of experience from his tenure at Amazon to Bolt, focusing on removing friction from online shopping and turning one-time transactions into lasting customer relationships. His insights into consumer behavior, combined with Bolt's innovative solutions, offer a glimpse into the future of retail—a future where every interaction is personalized, and every transaction is an opportunity to enhance the customer journey.

As technology continues to reshape the retail landscape, digital innovation, especially through artificial intelligence (AI), takes center stage. Its transformative power over store operations and customer experiences positions AI at the forefront of industry evolution, driving businesses to explore how these tools can refine efficiency, enhance personalization, and redefine the shopping experience.How can AI revolutionize the retail sector, especially in enhancing customer interaction and operational efficiency?This conversation unfolds on the "Retail Refined" podcast where host, Melissa Gonzalez engages with Christopher Thomas-Moore, Chief Digital Officer at Domino's at ShopTalk 2024. Moore brings a wealth of experience in e-commerce, marketing, and digital communications, crucial for understanding and enhancing customer experiences in today's digital age.Episode Highlights:Exploring AI's Impact: The discussion delves into how AI, from machine learning to generative AI, is being leveraged to improve both customer experiences and store operations at Domino's.Practical Applications and Challenges: Insights into Domino's strategic approach to integrating AI, highlighting successes, learning curves, and the ongoing journey towards operational excellence and customer satisfaction.The Human Element: Christopher emphasizes the significance of change management, stakeholder engagement, and the critical role of human insight in harnessing AI's potential responsibly and effectively.Guest Spotlight: Christopher Thomas-Moore boasts an impressive track record in digital innovation within the retail sector. His role at Domino's covers a broad spectrum, including digital experience, loyalty programs, customer care, retail technology, delivery innovations, and international digital marketing. Christopher's diverse background and leadership in digital strategy underscore his unique perspective on the intersection of AI, retail, and customer engagement.

With Artificial Intelligence advancing at a breakneck pace, the retail space is heating up. Advances in tech could not come at a better time: As consumers demand more tailored experiences, brands are turning to technology to meet these expectations. Mastercard, a global leader in loyalty solutions, is at the forefront of this transformation, offering its customers personalization and loyalty in retail.What role does personalization play in building customer loyalty? How can brands leverage technology to create more meaningful connections with their customers? These are the questions addressed in this episode of Retail Refined, hosted by Melissa Gonzalez. Joining the conversation is Stephanie Meltzer-Paul, Executive Vice President of Global Loyalty at Mastercard, who shares her insights on the evolving landscape of personalization and loyalty in retail.Key points of discussion include:The importance of a strategic approach to personalization and loyalty.How Mastercard's loyalty solutions are helping brands worldwide to enhance customer experiences.The impact of generational differences on loyalty program expectations and the rise of Gen AI in personalizing shopping experiences.With a background in leading digital and loyalty initiatives for prominent brands, Stephanie Meltzer-Paul brings a wealth of knowledge to the table. Her expertise in data-driven strategies and creative solutions has been instrumental in driving significant digital revenue growth and enhancing customer engagement.

Artificial Intelligence has the potential to transform the retail industry, and this transformation is already underway: From e-shopping assistant chatbots to virtual fitting tech, AI is revolutionizing retail. The future of shopping was a hot topic at the NRF convention, the industry's big show, earlier this year — and that's likely to continue at the upcoming Shoptalk. What does the integration of AI mean for the future of shopping? How can it revolutionize the way we shop and interact with brands? In this episode of Retail Refined, host Melissa Gonzalez engages industry expert Joe Dittmar, NRF Board Member and Retail Industry Leader at IBM Consulting, in a conversation on leveraging AI to unlock the full potential of retail.In this episode, the duo delve into:The transformative role of AI in enhancing customer experiences and operational efficiency.Real-world applications of AI in retail, from personalized product recommendations to optimized inventory management.The challenges and opportunities of integrating AI into existing retail ecosystems.Joe Dittmar brings a wealth of experience to the table, with a background in retail and a deep understanding of AI's impact on the industry. As a Retail Industry Leader at IBM Consulting, he has been instrumental in driving the adoption of AI technologies across various retail sectors, from grocery to online marketplaces.

AI is quickly becoming a leading player in building a unified retail experience. However, that success hinges on retailers' ability to use the technology to generate brand trust and authenticity. Without those elements, it's just AI.On the latest episode of Retail Refined, host Melissa Gonzalez chats with Krystina Gustafson, Senior Vice President of Content at Shoptalk, about the evolving landscape of retail and e-commerce. They discuss how AI, brand trust, and unified retail experiences reshape consumer interactions and what this means for the future.Gustafson, a former CNBC retail reporter, brings her frontline insights into the trends steering the retail sector. Their conversation highlights the importance of AI in creating efficient, personalized shopping experiences and the role of brand trust in building consumer loyalty. They also discuss the concept of unified retail, which aims to provide seamless customer experiences across all channels, emphasizing the need for retailers to adapt to these changes to stay competitive.As retail continues to evolve, staying informed about these critical trends is crucial for anyone involved. This episode of Retail Refined offers a concise overview of retail's current and future prospects, making it a must-watch for industry professionals and enthusiasts alike.

In the latest episode of Retail Refined, host Melissa Gonzalez peers inside the evolving world of wellness and retail in 2024. Joined by Jennifer Walsh, founder of Walk with Walsh, this episode offers a unique perspective on how wellness trends are reshaping the retail landscape.This episode of Retail Refined features an insightful discussion between Melissa Gonzalez and Jennifer Walsh. Walsh, a pioneer in the beauty retail industry and a proponent of integrating nature and neuroscience, shares her journey from launching the groundbreaking beauty brand Beauty Bar to her current wellness and retail innovation endeavors. The conversation explores the transformative role of wellness in retail, highlighting Walsh's unique approach to combining neuroscience, nature, and retail experiences.For a deeper understanding of holistic health and wellness trends, look at the 2024 Holistic Health Consumer Report.

The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC's omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer's demands. But what does this mean for the future of retail?“Retail Refined,” hosted by Melissa Gonzalez, welcomes Nate Frazier, the COO and Executive Vice President of GNC, to explore this question. They discuss how GNC's approach to becoming a commerce hub has revolutionized the health and wellness sector, particularly in the VMS (Vitamins, Minerals, Supplements) space.Gonzalez and Frazier's discussion includes the following highlights:• GNC's role as a launchpad for innovative health products• The impact of consumer behavior trends and the pandemic on wellness awareness• GNC's omnichannel strategies for enhancing customer experienceNate Frazier brings a wealth of experience to GNC, having led significant corporate growth initiatives and a retail turnaround, positioning himself as a thought leader in the health and wellness industry. His approach to retail strategy responds to current trends. It anticipates future consumer needs, ensuring GNC remains at the forefront of the health and wellness conversation as a leading commerce hub.

With powerful tools like machine learning and AI, could retail logistics headaches be a thing of the past?With the rise of e-commerce, especially during the pandemic, the logistics and delivery sector has seen a significant uptick in activity. As consumers increasingly rely on online shopping, the need for efficient and sustainable delivery solutions has never been more paramount.Retail Refined's Melissa Gonzalez sat down with Mike Robinson, Head of Retail Solutions and Founding Member of T8N (The 8th Notch). They delved into Robinson's unexpected journey into retail, his experiences with giants like The Gap and Macy's, and the inception of T8N. The company aims to revolutionize the delivery process by harnessing the power of machine learning and AI to optimize package delivery schedules. By analyzing vast amounts of data from carriers and retailers, T8N's platform identifies patterns to synchronize deliveries, reducing the number of stops and carbon emissions. This approach promises operational savings and an environmental benefit, aligning with the growing emphasis on ESG (Environmental, Social, and Governance) in business.For retailers and consumers alike, this could mean fewer delivery trucks on the road, consolidated packages, and a more sustainable approach to e-commerce. As the retail landscape continues to evolve, innovations like these highlight the potential of technology to address both business and environmental challenges.

In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry's future. Oates emphasizes the importance of understanding consumers holistically, from Gen Z to the upcoming Gen Alpha, and how Ulta is leveraging insights to create authentic and engaging experiences for all.

During the recent 2023 Retail Influencer CEO Forum, Retail Refined's Melissa Gonzalez sat down with Neil Blumenthal, co-CEO and co-Founder of Warby Parker, to discuss the brand's journey and its innovative approach to leadership in the eyewear industry. Blumenthal highlighted Warby Parker's commitment to providing affordable eyewear while also making a positive impact with their “Buy a Pair, Give a Pair” initiative. He also touched on the brand's technological advancements, such as virtual try-ons and vision tests, and the importance of transparency in building trust with consumers, especially Gen Z.

The retail landscape is not just shifting—it's making monumental changes at an astonishing rate, thanks to advances in technology like artificial intelligence, better known as AI. Companies like Meta are at the forefront of this change, driving innovation through AI, mobile optimization, and an ever-evolving array of social platforms. For retail brands, adapting to this new landscape means embracing AI's optimization potential in real-time, particularly in performance marketing. This leaves the critical question: How do businesses combine human ingenuity with AI to meet the demands of increasingly savvy consumers? Elaborating more on the intricate balance between tech and touch, is Karin Tracy, Head of Industry, Retail, Fashion, and Luxury at Meta. She has eight years of experience in pioneering digital strategies for major brands. Tracy recently spoke on an episode of Retail Refined with host Melissa Gonzalez, at the Retail Influencer CEO Forum 2023 on the efforts to drive innovation through AI.

The future of retail is not just a question of digital versus physical; it's about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs.Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar stores in establishing brand awareness, affinity, and purchase intent. Her insights point to a future where digital, physical, and emerging technologies like augmented reality coalesce into a unified customer journey. Retailers must embrace this complexity, incorporating real-world feedback to shape corporate strategies that resonate across all platforms. Tune in to Retail Refined for a deep dive into these critical shifts for the future of retail with industry leaders.

Personalization and DIY are now a mainstay in today's world, but striking disruption comes in the form of Dormify, the ultimate solution to bland and uninspiring dorm rooms. What started as a mother-daughter quest to find chic dorm room décor turned into a business dedicated to helping college students and first-apartment dwellers design a space that is unique and reflective of their personal style. A hallmark of Dormify's success lies in the way they've created an engaged community of college students, growing organically from a content site into an e-commerce platform offering tools, advice, and home décor solutions for students across the U.S. In today's conversation, we delve into the ins and outs of Dormify's growth, its partnerships with other companies, its understanding of evolving demographics, particularly Gen Z and Alpha, and its vision for the future. Joining an episode of “Retail Refined,” is Amanda Zuckerman, the Co-Founder and Chief Brand Officer of Dormify, whose dedication and innovative ideas lie at the heart of the company.

The intersection of AI and retailers comes into focus in the latest episode of Retail Refined. Host Melissa Gonzalez sits down with Purva Gupta, Co-Founder and CEO of Lily AI. Their conversation centers on how Lily AI bridges the gap between ‘merchant speak' and ‘consumer speak' regarding AI and retailers. Gupta explains how Lily AI uses advanced image recognition and AI capabilities to extract product attributes from catalogs, translating them into consumer-friendly language. This process not only optimizes on-site search and demand forecasting but also leads to significant revenue increases. The discussion also touches on the importance of authenticity and context in AI applications, with Gupta emphasizing that AI is best when viewed as a tool to solve consumer problems rather than an end in itself.About PurvaPurva began her career with Saatchi and Saatchi, forming her love of retail when she was assigned to P&G and witnessed the emotional strength of people's connection to their preferred products. Inspired by consumer innovation, Purva joined Eko, a branchless banking and mobile payments platform serving the unbanked and funded by Gates Foundation. Most recently, Purva invested in life-saving apps and technologies with UNICEF Ventures' Innovation Fund. Purva is an immigrant founder on six visas in the last four years to live her American dream. She is a Tory Burch Fellow (2019) and holds an MBA from the Indian School of Business and a Bachelor's in Economics from Shri Ram College of Commerce (India).

Every retailer strategizes in prioritizing customers needs differently, but it remains a focal point. As digital retail often overshadows brick-and-mortar stores, Saatva, the luxury mattress, bedding, and furniture brand, proves that the tangible retail experience still holds significant value. The key lies in harmonizing online and physical retail platforms, optimizing customer experience, and tailoring strategies to address specific market dynamics. Saatva's innovative approach extends beyond its diverse product offerings to include customer service reps at each store who are simultaneously available online, enhancing customers' touchpoints and enabling better product understanding. Their approach to prioritizing customers needs meets shoppers in every aspect. Elaborating on the company's retail journey and future strategies on “Retail Refined” is Ricky Joshi, Co-Founder and Chief Strategy Officer at Saatva.

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model. Amid this challenge and opportunity, businesses are uncovering new ways to rewire their supply chains, reshape their merchandise planning, and redesign their store experiences. Offering some more understanding into this topic, Dan Cherian, VP of Transformation at VF Corporation, talked about this retail revolution for an episode of “Retail Refined.”

In the latest episode of Retail Refined, host Melissa Gonzalez converses with Dawn Clark, Co-Founder of Osean Studios, a design strategist, and retail design expert. The spotlight of the conversation is the impact of wellness in retail experiences, delving into Clark's professional journey that spans eminent brands like Nordstrom, Saks Fifth Avenue, Nike, Amazon, and more. During their conversation, they discuss the importance of human-centric design and the need to prioritize the experience of both customers and employees in the physical space of a store. With a particular focus on the evolution of consumer behaviors, the narrative underscores the strategic role of wellness in creating positive, engaging, and memorable retail experiences.About DawnDawn Clark is a design strategist and architect with deep experience and knowledge of global brands and retail design. She has worked worldwide with iconic brands, including Harrods, Saks Fifth Avenue, Nike, Harvey Nichols, Nordstrom, Amazon, SOGO, Seibu, and Starbucks. Most recently, as Director of Design and Construction for Amazon, Clark led the store product design team, UX design and research, brand design, visual merchandising, and store development for the new Amazon Style Store Concept. Before that, Clark was SVP of Design and Construction for Nordstrom, where she led the design, construction, and visual merchandising for all stores, including the NYC flagship. As VP of Design for Starbucks, Clark led the design of global concepts and development of all international stores across 60 countries.

Global retail brands have a reputation for going big. But how do the best brands find a way to make a powerful consumer impact globally while maintaining that local feel so crucial to long-stranding relevancy?As technology advances and consumer behavior shifts, brands face the challenge of creating unique, immersive experiences that resonate with consumers locally while maintaining their global identity. The success of this balance can significantly impact a brand's market share and overall growth. One brand that has been making strides in this area is the global retail phenomenon, Coach. Its retail strategy has been innovating to create immersive, localized customer experiences. For instance, Coach's recent launch of “Coach Airways” and the “Tabby Tour” are prime examples of how the brand is leveraging immersive retail to engage with its customers on a deeper level.So, what does it mean for a global brand to be local? How can a brand maintain its global identity while resonating with local consumers? Welcome to Retail Refined, hosted by Melissa Gonzalez. In this episode, Giovanni Zaccariello, Senior VP of Global Visual Experience at Coach, joins Melissa Gonzalez for an in-depth conversation on the exciting innovations happening at Coach. Their discussion focuses on the relevance of being local yet remaining global as a retail brand and how Coach is deploying its retail strategy to create immersive, localized customer experiences.Highlights from their conversation include the following:• The importance of creating immersive retail experiences that resonate with local consumers• How Coach is leveraging technology to merge the physical and digital worlds, creating a seamless shopping experience for its customers• The role of localization in Coach's global retail strategy and how it is resonating with younger consumersGiovanni Zacciarello is Coach's Senior VP of Global Visual Experience. Born in Italy and a graduate of Oxford with a first-class honors master's degree in business and branding, Gio has spent over 20 years in the fashion industry, revolutionizing the consumer experience. He leads visual merchandising, 3D creative studio, windows, showrooms, pop-ups, brand events, and, most recently, the digital experience team at Coach. Gio's global perspective and visionary approach have driven Coach's innovative retail strategy.

Sensory design is an emerging marker of today's retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey, 74% of U.S. retailers could increase their revenue by focusing on their e-commerce content. With global e-commerce sales trending towards $7.5 trillion by 2026, brands must raise the stakes to translate the sensory richness of in-store experiences to the digital realm.But how can brands effectively stimulate all consumer senses online? How can they create a harmonious, immersive, and memorable experience that engages customers and builds brand loyalty?Retail Refined heightened its senses at the Retail Innovation Conference & Expo (RICE) 2023 in Chicago. Host Melissa Gonzalez got an inside look into the fascinating world of sensory design with Ari Peralta, a leading innovator in this field and Director at Arigami UK. Their discussion, taped at RICE 2023, focused on the relevance of sensory design in today's retail experience, exploring how brands can leverage technology to create multisensory online experiences that resonate with consumers.Key points of their conversation include:• The concept of sensory design and its importance in creating harmonious and engaging brand experiences• The evolution of marketing in retail design, moving from campaigns to building outcomes and relationships• The concept of sensorial personas and how it translates to designAri Peralta is a world-renowned innovator in sensory design and applied neuroscience. Recognized by Forbes as one of the top 10 wellness creatives globally, Ari has led innovative multisensory solutions for brands ranging from Marriott to Nissan. His work at Arigami and mycoocoon focuses on using the senses to enrich experiences and promote self-awareness, emotional intelligence, and quality of life in various sectors, including hospitality, retail, healthcare, and automotive. Ari's innovative sensory delivery systems and evidence-based design strategies have created successful multisensory art installations such as “Creative Aura” for Kimball International and “Dream Drive” for Nissan.

RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the retail industry is clearly emerging from a pandemic. The sector faced everything the pandemic could throw at it, supply chain issues, inflation, economic uncertainty, and geopolitical factors. However, consumers are still buying, and that customer shopping journey is more relevant than ever.Retailers are adjusting to a new normal where a seamless experience and hybrid shopping are shaping the future of retail. According to Forbes, the five biggest retail trends that will impact the industry in 2023 include retail media networks, social media sentiment monitoring, hybrid shopping and seamless shopper journey, store design shifts and mixed-use spaces, and consumerism curtailment.How are these trends shaping the retail industry, and what does it mean for retailers and consumers? How are brands like Chubbies Shorts adapting to these changes? Retail Refined's Melissa Gonzalez set up shop at RICE 2023, and got to speak with brands and retailers on these trends and how they plan to make an impact. Kit Garton, Vice President of Product at Chubbies Shorts, stopped by for a conversation and let Gonzalez in on how Chubbies is navigating these changes and the strategies they're implementing to stay ahead.The main points of their conversation include:• The impact of Gen Z and Gen Alpha on consumerism and how brands can cater to these digitally native generations• The integration of digital and physical retail experiences, including the use of QR codes and social media• The shift in-store design and merchandising strategy to create engaging in-store experiencesKit Garton is a seasoned retail professional with a decade of experience at Chubbies. As the Vice President of Product, she leads all merchandising and design efforts and oversees digital product, e-commerce platforms, and customer experience. She has been instrumental in driving growth in direct channels and pioneering Chubbies' most significant promotions and campaigns. Before joining Chubbies, Kit worked at Current Global, an international communications agency specializing in consumer goods. She holds a degree in Human Biology from Stanford University.

Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products. How can retailers create seamless experiences when the logistics are so difficult?This is where AI tools can step into the picture. Host Melissa Gonzalez interviews Nishith Rastogi, CEO and found of Locus, on today's episode of Retail Refined to find delivery solutions for retailers. Locus provides software solutions that can help retailers meet both environmental regulations and meet customer desires. His company prides itself on helping retail clients, like Unilever, replicate their brick-and-motor experiences before packages are delivered to their doorstep.Nishith explains how Locus's cloud-based software: • Adapt to on-the-ground logistic problems • Assess data to design strategies that are both cost-effective and climate-friendly• Find tangible ways to optimize CXNishith has witnessed firsthand the shifts in consumer expectations. He attributes the acceleration of these changes to the pandemic. “My parents are now avid e-commerce customers. At this point, investing in the Last-mile is critical to retain these customers because clients expect it, ” Nishith says.Nishith is the CEO and founder of Locus and drives business strategy and innovation at the company. He is responsible for business expansion across geographies and heads operations globally. Prior to founding Locus, he worked with Amazon, building algorithms to counter credit card fraud. He also co-founded PinChat, a location-based conversation platform. Nishith holds a Bachelor's degree in Electronics and a Master's in Economics from BITS Pilani. He is a published author in the field of experimental physics and has patents in Machine Learning. Listen to Retail Refined on MarketScale or wherever you find your favorite podcasts.

Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products. How can retailers create seamless experiences when the logistics are so difficult?This is where AI tools can step into the picture. Host Melissa Gonzalez interviews Nishith Rastogi, CEO and found of Locus, on today's episode of Retail Refined to find delivery solutions for retailers. Locus provides software solutions that can help retailers meet both environmental regulations and meet customer desires. His company prides itself on helping retail clients, like Unilever, replicate their brick-and-motor experiences before packages are delivered to their doorstep.Nishith explains how Locus's cloud-based software: • Adapt to on-the-ground logistic problems • Assess data to design strategies that are both cost-effective and climate-friendly• Find tangible ways to optimize CXNishith has witnessed firsthand the shifts in consumer expectations. He attributes the acceleration of these changes to the pandemic. “My parents are now avid e-commerce customers. At this point, investing in the Last-mile is critical to retain these customers because clients expect it, ” Nishith says.Nishith is the CEO and founder of Locus and drives business strategy and innovation at the company. He is responsible for business expansion across geographies and heads operations globally. Prior to founding Locus, he worked with Amazon, building algorithms to counter credit card fraud. He also co-founded PinChat, a location-based conversation platform. Nishith holds a Bachelor's degree in Electronics and a Master's in Economics from BITS Pilani. He is a published author in the field of experimental physics and has patents in Machine Learning. Listen to Retail Refined on MarketScale or wherever you find your favorite podcasts.

As AI advances with technologies such as GPT-4, companies are beginning to come to terms with the fact that “soft skill” education is crucial in creating a future industry for the retail world. GPT-4 functions as a natural language processing tool driven by tech that can use its language model for hard skills such as answering questions and assisting with tasks such as composing emails, essays, and code.How, exactly, is the rapid development of AI and the hard skills it is equipped with influencing the retail industry's workforce?On this episode of Retail Refined, Host Melissa Gonzalez, live at Shoptalk Europe 2023, discusses the importance of adapting to new technology for the future of IKEA with the Group People & Culture Manager of IKEA Retail (Ingka Group), Ulrika Biesèrt. With that in mind, Ingka Group and IKEA plan on implementing 3,500 new jobs and opening 17 new locations in the United States alone. Already, the group has invested over ten million euros on educational programs to promote said soft skills as “hard skills.”“Technology, advancement, digitalization, and automatization will have a huge impact on us as coworkers and we [as a company] really need to understand [as to] what we need to do to reskill and upscale,” Biesèrt said.Gonzalez and Biesèrt also discussed...● How everyone can thrive in the current work environment● The mismatch between the skills workers have and the skills they need● The future of IKEA with reskilling and upscaling through democratic learning“I hear us talking about that there is a need of ‘soft skills.' I think they are hardcore skills in the future. So, lead organization, artificial intelligence. Where will people add value? It's innovation, it's creativity, it's more emotional intelligence. How do I meet the customer?... and I think we need to be training them as hardcore skills and not treating them as soft skills,” Biesèrt explained.Ulrika Biesèrt, IKEA Retail (Ingka Group People & Culture manager), is a member of the Ingka Group Management team. It is key to her role to ensure the company is always guided by its purpose and values, keeping customers and co-workers at the heart of what it does so that both business and people grow together.