Podcasts about content marketing awards

Een nieuwe aflevering van Marketing Report gemist? In deze Marketing Report ging Bas Vlugt in gesprek met marketeers van merken die cases hebben ingezonden voor de Content Marketing Awards 2024. Te gast waren Denise Kenter van Tempo-Team, Daan Langstraat van MediaMarkt, Marloes Bras van Bever, Marijke van der Burgh van ZIGT en Jefta den Dulk van Odido.  In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Heb je een nieuwe Marketing Report gemist? Tijdens de uitzending ging Peter Wybenga in gesprek met Carlijn Postma van de Content Marketing Awards 2024, Nik Sluijs van Happiness Amsterdam, Marijnke van der Burgh van ZIGT, Arthur Zwamborn van Cäsar, Danique Rozestraten van Samsung en Daniel Samama van Cheil.  In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Tijdens de uitzending ging Peter Wybenga in gesprek met Dick Gussen van Corendon, Roos van Veen van Teamleader, Christiaan van Dijk van ZIGT, Jouko Huismans van Prepr en met Nannie Gieles en Leanne Hermans van de Content Marketing Awards 2024. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Marissa Kraines is the Vice President and Head of Global Social Media at Salesforce. With over a decade of experience at the company, she has led innovation across the content and platform portfolio, crafting captivating narratives that resonate with the Salesforce audience and beyond. Marissa has established and empowered a team of 30 social media marketers, overseeing brand social, influencers, employee advocacy, operations, analytics, and the core center of excellence for all of Salesforce. Under her leadership, her team's efforts have been recognized with prestigious honors such as The Webby's and The Content Marketing Awards. We are also joined by Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy at Salesforce. With a deep agency background she was previously VP of Social Strategy for Moxie.

Welcome to episode #911 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #911. Renowned business author, marketing expert and old friend, Jay Baer, has carved a unique niche in the business world, combining a sharp research spirit with a deep understanding of customer experience and marketing. Jay is a 7th-generation entrepreneur, and has founded five companies. During that time he has authored seven business books, contributing significantly to the literature on marketing and customer experience. His expertise as an author has made him a New York Times best-selling writer. His role as a trusted business growth advisor extends to over 700 brands, including 40 Fortune 500 companies, underlining his influence in shaping modern marketing strategies. As a Hall of Fame keynote speaker and emcee, Jay has delivered thousands of presentations globally. His ability to engage and inspire audiences is well-recognized... and he is a hoot to watch. Jay started off as a direct mail specialist, followed by roles in government and environmental services. His early interaction with the internet led to the creation and sale of multiple digital marketing and customer experience companies, including Convince & Convert. Co-creator and co-host of the Social Pros podcast, Jay has been instrumental in delivering enterprise social media strategies through this platform. The podcast's recognition as the best marketing podcast in the 2022 Content Marketing Awards is a testament to this. Jay's latest book, The Time To Win, is a reflection of his continued commitment to providing deep insights into customer service, customer experience, and digital marketing. This new book (based on original research) is the complete guide to exceeding customers' need for speed. If that were not enough, Jay is also one of the world's top tequila educators and influencers, including live tequila tastings at corporate events. Enjoy the conversation... Running time: 1:00:48. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jay Baer. Check out Jay on ThinkersOne. The Time To Win. Check out Jay's books. Check out Jay's keynotes. Jay Baer - Tequila Influencer. Follow Jay on Instagram. Follow Jay on X. Follow Jay on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

This new series partnered alongside Project Feel highlights some of the wonderfully colorful creatives that will be showcased at their upcoming event, "Who is NYC?" In this episode we speak to TImaLikesMusic With sultry, nostalgic R&B instrumentation and clever comical lyricism, TimaLikesMusic has taken listeners through a daily emotional journey ever since her big break as a guest on The Kelly Clarkson Show in November 2020 to talk about her viral series of humorous jingles posted on Instagram's Reels platform. Since then, Tima has composed music for companies & brands including Iliza Shlesinger's recent Netflix special Hot Forever, Ralph Lauren's short film, A Portrait of the American Dream, National Public Media podcast sponsorships, and more. Recently, her work on a podcast created in conjunction with YouTube and National Public Media, The Upload: Rise of the Creator Economy, won Best Branded Podcast at PR Daily's Content Marketing Awards. IG: https://www.instagram.com/timalikesmu... TikTok: https://www.tiktok.com/@timalikesmusic Website: https://www.timalikesmusic.com/ Recorded on 8/15/23 @ Maria Hernandez Park --- Support this podcast: https://podcasters.spotify.com/pod/show/wearehumanpodcast/support

Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 continents. He's also a judge for the Content Marketing Awards. In a 25-year career, he's evangelised about freelance life and has helped many people discover self-employment, including visiting-lecturing at the NUJ. Today, AI represents his fourth career disruption – and he's as excited as ever (and is currently teaching his clients how to make the most of it…)

831: Crushing It with Content Marketing at Message Lab , Ben Worthen, Message Lab   Crushing It with Content Marketing at Message Lab Ben Worthen, Message Lab   – The Sharkpreneur podcast with Seth Greene Episode 831 Ben Worthen Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data, and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear.   Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.   Over the last two years, Message Lab has won 7 Content Marketing Awards and been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.   Listen to this illuminating Sharkpreneur episode with Ben Worthen about crushing it with content marketing. Here are some of the beneficial topics covered on this week's show: - How most people are looking to be entertained or informed, they aren't looking to buy something. - Why companies don't know how to reach people when they aren't looking to buy. - How you want to expand the ways in which you can build a relationship with a potential customer. - Why making someone a repeat customer of your ideas will likely make them a customer of your products. - How you want to create content that people choose to pay attention to.   Connect with Ben: Guest Contact Info LinkedIn linkedin.com/in/benworthen Links Mentioned: messagelab.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

My Guest this weekBen Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won 7 Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Episode SponsorSalesflare is the perfect CRM for any small or medium-sized B2B business that wants to make more sales with less work. The CRM fills out itself, by synchronizing with your email, calendar, phone, social media, … and organizes all this data for you. Its email integration is unrivalled. It's instant, imports email signatures tracks your emails on opens and clicks (with linked website integration), and brings your CRM right in your inbox. Start making sales simpler. Use Salesflare's automation features and enjoy its simplicity. Setting it up only takes minutes. https://salesflare.com/ (Visit Salesflare today!)

Storytelling. We all learned and loved it as kids, but many of us forget about the power of storytelling in the context of promoting our businesses. In the latest episode of the Go For Launch podcast, I spoke to Ben Worthen about this topic. Ben is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature-writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. He also was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won seven Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic and Silicon Valley Bank.

Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear.  Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.  Over the last two years, Message Lab has won 7 Content Marketing Awards and been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Connect with Ben Email: Ben@messagelab.com Web: https://messagelab.com LinkedIn: in/BenWorthen Twitter: @BenWorthen

This long-term senior living veteran calls out the industry for being a one-trick pony. Find out why three quarters of the older adult market goes largely unaddressed, and the bigger market opportunity is farther up the pyramid of Maslow's hierarchy of needs—helping people satisfy their need for growth and self-actualization. About Dan Dan Hutson is chief marketing officer for Claiborne Senior Living, a privately held owner-operator of senior living communities throughout the Southeastern United States. He has more than 30 years of experience in helping organizations meet their marketing, communications, and strategic planning needs. Before joining Claiborne, he served as chief strategy officer for HumanGood, the seventh-largest U.S. nonprofit provider of senior housing serving 10,000 older adults. As CSO, he was responsible for strategic planning, sales and marketing, corporate communications, and innovation and experience design. Dan has spoken on senior living trends, marketing, innovation, and other topics at the NIC Fall Conference, SMASH Conference, the Argentum Chief Executive Summit, LeadingAge national and state conferences, and other gatherings of senior living leaders. He also has served on the advisory board of SMASH and the conference education planning committees for the NIC Fall Conference and LeadingAge Annual Meeting & EXPO. His marketing and communication programs have been honored by the National Mature Media Awards, Content Marketing Awards, EXCEL Awards and Healthcare Marketing IMPACT Awards. Key Takeaways Senior living needs to move away from a rigidly constructed living experience oriented around healthcare. It is not aligned with how people want to live. The nature of a care-based model makes us more risk averse than other industries. People equate their current homes with the greatest freedom to live life on their terms. They don't want to live in a setting perceived as limiting freedom and independence. There is an opportunity for senior living providers to work with outside partners to create greater value for customers.

On this episode of Word On The Street we talk with Kathryn Strachan Owner of Copy House Ltd. This conversation features a very proactive and busy MD and Owner who started the agency by herself as a freelance copywriter and is now running a fast growing business that is focused on producing great content whilst delivering ‘American-style customer service'. This episode delves into how great content can genuinely help with sales and Kathryn's own agency is a great testament to exactly that. As well as leading a fast growth agency, Kathryn spends her time teaching others about copywriting, speaking at events and ensuring knowledge is publicly available to demystify the often misunderstood world of SEO.Kathryn is a respected speaker for the likes of Semrush, her agency was shortlisted for Small Business of the Year Edinburgh 2020 and she was a Judge at the 2020 Content Marketing Awards, so this is someone who knows her craft and has grown her agency because of it.In this episode we discuss:Creating a powerful new biz strategyWhat it takes to achieve accelerated business growthAttracting new clients and winning big accounts How to keep staff happy and engagedThe importance of consistencyWhy content needs to focus on helping people and not being pushyLinks & ReferencesKatie Street: https://www.linkedin.com/in/katiestreet/Kathryn Strachan https://www.linkedin.com/in/kathryn-strachan/ Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. “Facebook when we won them, they actually gave us feedback as to why they had chosen us” - Kathryn Strachan [08:51]“Whatever kind of agency you are, at the end of the day, people are buying your people” - Katie Street [11:25]“One of my core mottos is; happy team, happy clients” - Kathryn Strachan [11:58]“I always tell clients, you do something regularly so people get used to it” - Katie Street [22:45]“It did take us a while to start practising what we preach” - Kathryn Strachan [24:14]“You pack the snowball and you push it down the hill” - Kathryn Strachan [27:05]“The goal of marketing is to turn marketing leads into sales leads” - Kathryn Strachan [31:42]“I think that disconnect with sales comes from the thinking of it as traditional sales” - [40:00]

Episode Summary: Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her experiences as a writer and content marketer. Inside This Episode: Businesses are planning to increase content development, but not content budgets. Writers are not completely satisfied with the performance of their content, yet they are optimistic about the writing process. How writers understand the customer and what to write. The lack of governance in writing projects. The type of content that performs. The ROI of content. About Sarah Mitchell Sarah is the founder of Typeset, a content marketing, and editorial services company, and the founder of Global Copywriting, a content marketing consultancy. Sarah specializes in developing and implementing content marketing strategies. She writes frequently on these topics and is a regular speaker at conferences talking about writing effectiveness and content marketing. She’s also the Australian Consulting Editor for the Content Marketing Institute and a judge at the Content Marketing Awards held in the US (and a past winner, too). Where you can find Sarah: LinkedIn: https://www.linkedin.com/in/sarahcmitchell Typeset website: typesetcontent.com Twitter: https://twitter.com/SarahMitchellOz Other Resources: State of Writing 2021: https://typesetcontent.com/blog/state-of-writing-research/ State of Writing 2020: https://typesetcontent.com/blog/state-of-writing-research-2020/

Jay Baer has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Part game show, part expert discussion, all Customer Experience. On Experience Points, customer experience thought leaders earn cash for their favorite charity as they answer CX questions and share their expertise on how to fuel exceptional experiences for your customers. Join hosts Joey Coleman and Dan Gingiss for Experience Points, brought to you by Avtex - your end to end CX technology and consulting partner.

In this episode, Maria and Jay discuss:What an empathetic brand really means.Empathy as a talk trigger for word of mouth marketing.How your brand can show empathy digitally.A game-changing story of situational empathy that made Jay a brand fan for lifeEmpathy in action - experiences that Jay has had that you can do in your business now, regardless of size.  Key Takeaways:Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don't care about word of mouth”. Ever. Brands are not built in good times. Brands are built in bad times. Right now is where winners and losers are going to be decided. Those who lean into empathy will win.Brands need to shop for the groceries, but then let the team member cook their own recipe. Empathy takes time - you are not one social meme away from changing the perception of the public. Stay the course and it will succeed. "A human treating a human like a human and reading the room successfully - ultimately, that's all empathy is. And, usually, the problem is brands get in the way of empathy...and usually the people in the organization want to be more empathetic." —  Jay Baer About Jay Baer: Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Hug Your Haters - Jay's book on modern customer service and customer experience techniques - revolutionized the way business thinks about customer interactions and was named one of the top 3 business books of 2016 by Strategy + Business.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show about word of mouth, featured on YouTube, and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal, and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.  Connect with Jay Baer:   Twitter: @jaybaerFacebook: Jay BaerWebsite: JayBaer.com & ConvinceAndConvert.comBook: Now Revolution, Talk Triggers, Hug Your Haters, and More!Show: Social Pros & Standing Ovation & The Talk Triggers ShowYouTube: Jay BaerLinkedIn: Jay BaerInstagram: @jaybaer References:DoSomethingStrategic.org Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

In this episode, Maria and Jay discuss:What an empathetic brand really means.Empathy as a talk trigger for word of mouth marketing.How your brand can show empathy digitally.A game-changing story of situational empathy that made Jay a brand fan for lifeEmpathy in action - experiences that Jay has had that you can do in your business now, regardless of size.  Key Takeaways:Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don't care about word of mouth”. Ever. Brands are not built in good times. Brands are built in bad times. Right now is where winners and losers are going to be decided. Those who lean into empathy will win.Brands need to shop for the groceries, but then let the team member cook their own recipe. Empathy takes time - you are not one social meme away from changing the perception of the public. Stay the course and it will succeed. "A human treating a human like a human and reading the room successfully - ultimately, that's all empathy is. And, usually, the problem is brands get in the way of empathy...and usually the people in the organization want to be more empathetic." —  Jay Baer About Jay Baer: Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Hug Your Haters - Jay's book on modern customer service and customer experience techniques - revolutionized the way business thinks about customer interactions and was named one of the top 3 business books of 2016 by Strategy + Business.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show about word of mouth, featured on YouTube, and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal, and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.  Connect with Jay Baer:   Twitter: @jaybaerFacebook: Jay BaerWebsite: JayBaer.com & ConvinceAndConvert.comBook: Now Revolution, Talk Triggers, Hug Your Haters, and More!Show: Social Pros & Standing Ovation & The Talk Triggers ShowYouTube: Jay BaerLinkedIn: Jay BaerInstagram: @jaybaer References:DoSomethingStrategic.org Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook. Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather. This week's sponsor: Content Marketing Awards   ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a sale on Facebook ads. #ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours. Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Nos últimos nove podcasts, eu trouxe insights do Content Marketing World, evento realizado em setembro de 2019, em Cleveland, nos Estados Unidos. Nesta edição #165, que está indo ao ar em 31 de dezembro de 2019, eu quero fechar quase que dando uma dica de turismo. Ou talvez turismo de negócios. Vou falar explicar aqui como participar da edição de 2020 do Content Marketing World. O CMW será de 13 a 16 de outubro de 2020 (terça a sexta-feira). A agenda não foi divulgada até a publicação deste post, em dezembro de 2019. O evento vai de terça a sexta-feira. Tem atividades extra, como workshops no primeiro e no último dia, mas para simplificar eu vou me concentrar nas atividades principais. O evento começa com uma grande festa na terça à noite. Ela normalmente acontece no Hall da Fama do Rock, que é um templo da música nos Estados Unidos e orgulho da cidade de Cleveland. Na quarta logo cedo, tem o keynote de abertura. E aí vem um diferencial do Content Marketing World. Eles não convidam estrelas da mídia ou da TV para abrir o evento. É sempre o palestrante mais bem avaliado dos workshops da edição anterior do evento. Esse palestrante normalmente é um autor de livro sobre content marketing. Invariavelmente, é alguém que defende um ponto de vista muito original e que chacoalha a cabeça da gente. Já passaram por lá Ann Handley, Jay Baer, Andy Crestodina e outros grandes nomes. Depois vem uma enxurrada de palestras naquele sistema de sessões simultâneas. Os mais de 4 mil participantes se dividem em salas menores. Você escolhe uma palestra entre mais de 15 disponíveis. Em alguns momentos, os mais de 4 mil participantes se reúnem novamente na plenária grande para assistir a algumas sessões importantes. Uma delas é a entrega do Content Marketing Awards, que é o principal prêmio do mundo. É uma cerimônia rápida e objetiva, que não dura mais do que 15 minutos. E tem também o keynote de encerramento. Aí, sim, é sempre alguém famoso. Pode ser uma estrela do cinema ou da TV americana. Além do conteúdo, que sempre mexe com a minha cabeça, tem outro ponto muito importante nesse evento: o networking. Esse evento é feito para que as pessoas interajam entre si. São muitos intervalos com os cafés posicionados de forma que as pessoas acabem formando rodinha. E muitas festas que praticamente obrigam você a conversar com desconhecidos. Costumo dizer aos brasileiros que vão pela primeira vez: esqueça qualquer coisa, mas não esqueça de levar seus cartões de visita. Em 2020, o Content Markteting World vai para a sua 10ª edição. Eu vou para a minha 9ª participação. Só perdi a primeira, em 2011. Estive em todas as outras, às vezes como palestrante, jurado ou com algum outro papel. E por isso estou no Hall da Fama do evento, o que me enche de orgulho. Sempre convido brasileiros para participar, mas nunca ouve nenhum outro brasileiro com mais do que duas ou três participações, o que é ruim para o nosso país. Porque o Content Marketing World está na vanguarda do marketing de conteúdo mundial. Os debates que começam lá pautam o que você vai ler e ouvir nos livros, blogs e eventos nos anos seguintes. Eu já notei que tudo o que é dito lá só vai chegar ao Brasil três ou quatro anos depois. E pinta aqui como se fosse uma grande descoberta. É só você prestar atenção aos 9 últimos podcasts que eu publiquei. Anote o que eu trouxe nas edições #157 até a #164, que são os insights do CMW 2019. Você vai ver que vários desses insights vão demorar algum tempo para chegar ao Brasil. Por isso, fica a sugestão: se você estiver considerando viajar para assistir a um evento no exterior em 2020, o Content Marketing World é uma ótima opção. E conte comigo para dicas extras. Pode me contatar pessoalmente — inclusive para conseguir um cupom de desconto. Eu normalmente consigo.

Nos últimos nove podcasts, eu trouxe insights do Content Marketing World, evento realizado em setembro de 2019, em Cleveland, nos Estados Unidos. Nesta edição #165, que está indo ao ar em 31 de dezembro de 2019, eu quero fechar quase que dando uma dica de turismo. Ou talvez turismo de negócios. Vou falar explicar aqui como participar da edição de 2020 do Content Marketing World. O CMW será de 13 a 16 de outubro de 2020 (terça a sexta-feira). A agenda não foi divulgada até a publicação deste post, em dezembro de 2019. O evento vai de terça a sexta-feira. Tem atividades extra, como workshops no primeiro e no último dia, mas para simplificar eu vou me concentrar nas atividades principais. O evento começa com uma grande festa na terça à noite. Ela normalmente acontece no Hall da Fama do Rock, que é um templo da música nos Estados Unidos e orgulho da cidade de Cleveland. Na quarta logo cedo, tem o keynote de abertura. E aí vem um diferencial do Content Marketing World. Eles não convidam estrelas da mídia ou da TV para abrir o evento. É sempre o palestrante mais bem avaliado dos workshops da edição anterior do evento. Esse palestrante normalmente é um autor de livro sobre content marketing. Invariavelmente, é alguém que defende um ponto de vista muito original e que chacoalha a cabeça da gente. Já passaram por lá Ann Handley, Jay Baer, Andy Crestodina e outros grandes nomes. Depois vem uma enxurrada de palestras naquele sistema de sessões simultâneas. Os mais de 4 mil participantes se dividem em salas menores. Você escolhe uma palestra entre mais de 15 disponíveis. Em alguns momentos, os mais de 4 mil participantes se reúnem novamente na plenária grande para assistir a algumas sessões importantes. Uma delas é a entrega do Content Marketing Awards, que é o principal prêmio do mundo. É uma cerimônia rápida e objetiva, que não dura mais do que 15 minutos. E tem também o keynote de encerramento. Aí, sim, é sempre alguém famoso. Pode ser uma estrela do cinema ou da TV americana. Além do conteúdo, que sempre mexe com a minha cabeça, tem outro ponto muito importante nesse evento: o networking. Esse evento é feito para que as pessoas interajam entre si. São muitos intervalos com os cafés posicionados de forma que as pessoas acabem formando rodinha. E muitas festas que praticamente obrigam você a conversar com desconhecidos. Costumo dizer aos brasileiros que vão pela primeira vez: esqueça qualquer coisa, mas não esqueça de levar seus cartões de visita. Em 2020, o Content Markteting World vai para a sua 10ª edição. Eu vou para a minha 9ª participação. Só perdi a primeira, em 2011. Estive em todas as outras, às vezes como palestrante, jurado ou com algum outro papel. E por isso estou no Hall da Fama do evento, o que me enche de orgulho. Sempre convido brasileiros para participar, mas nunca ouve nenhum outro brasileiro com mais do que duas ou três participações, o que é ruim para o nosso país. Porque o Content Marketing World está na vanguarda do marketing de conteúdo mundial. Os debates que começam lá pautam o que você vai ler e ouvir nos livros, blogs e eventos nos anos seguintes. Eu já notei que tudo o que é dito lá só vai chegar ao Brasil três ou quatro anos depois. E pinta aqui como se fosse uma grande descoberta. É só você prestar atenção aos 9 últimos podcasts que eu publiquei. Anote o que eu trouxe nas edições #157 até a #164, que são os insights do CMW 2019. Você vai ver que vários desses insights vão demorar algum tempo para chegar ao Brasil. Por isso, fica a sugestão: se você estiver considerando viajar para assistir a um evento no exterior em 2020, o Content Marketing World é uma ótima opção. E conte comigo para dicas extras. Pode me contatar pessoalmente — inclusive para conseguir um cupom de desconto. Eu normalmente consigo.

Amy Higgins and Shane Barker discuss how the fields of content marketing and PR are beginning to blend together. Discover how brands are using an integrated approach to PR and content marketing to get the best results.   In this episode, Amy Higgins tells us why you shouldn’t think of content marketing and PR as two mutually exclusive strategies. She even gives us a word of advice on how we can combine these strategies to get the maximum results.   www.shanebarker.com/podcast/amy-higgins/   I’ve also dabbled in PR and content marketing and learned a few important lessons. Read my case studies on PR and content marketing to learn more:   https://shanebarker.com/blog/pr-case-study/ https://shanebarker.com/blog/content-marketing-case-study/      You Will Learn   Trends in the content marketing industry How PR and content are related Why you need to combine your PR and content marketing strategies How brands are integrating PR and content marketing What kind of content works Which tools can help with content marketing and PR     Key Takeaways   [01:05] Amy’s San Fransisco Connection [05:32] Family Life [07:25] How Amy’s Grandma Smuggled Whiskey Once [08:40] College Years & First Job [11:05] Moving From Fashion to Marketing [13:50] Amy’s Perspective on Life [17:58] Life of a Content Strategist [20:00] What NOT to Do With Content [23:50] PR + Content Marketing [28:30] Amy’s Favorite Software [35:05] Advice to Her 20-Year-Old Self [39:43] When Amy Sold Girl Scout Cookies [42:50] Passion For Trekking [47:13] Which Famous People Would Amy Invite For Dinner? [48:46] Where to Get In Touch With Amy        Guest Bio   Amy Higgins is a content marketing expert who is currently the Director of Content at Sojern, a  media company that focuses on data-driven traveler marketing.    She is also a judge at the Content Marketing Awards, presented and owned by the Content Marketing Institute. When she’s not working, she likes going to the opera, hiking, and trying out different foods. She is a true blue adventure junkie — she has even made it to Everest Base Camp!   Website: www.sojern.com     Resources   Google Analytics Moz SEMrush Sprout Social     PR and content marketing are beginning to merge. To keep up with the pace of the industry, I would suggest that you take an integrated approach for PR and content marketing. If done correctly, a combined approach can help you get the best of both worlds.   If you need help with content marketing and PR, please feel free to reach out to me to chat.  

Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account.   During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups.   But it’s not all just about marketing. There’s more to it. She shares how a benevolent couple, who didn’t know her personally, paid for her college education.    It’s a conversation that’s just the right mix of marketing and madness!   Listen to the podcast here: https://shanebarker.com/podcast/cathymcphilips    As a content marketer myself, I can vouch for the strategies that she mentions in this episode. In the past, I’ve used them to grow my search rankings. Want to know how?    Find out here: https://shanebarker.com/blog/content-marketing-case-study/    Key Takeaways [2:05] How Cathy’s College Education Was Sponsored [6:36] Interest in Journalism & Media Planning [12:19] How Cathy Got Into Marketing [17:18] Journey With Content Marketing Institute [23:06] Twitter and LinkedIn for businesses [29:15] Twitter Chats and Hashtags [34:00] Getting Engagement on Twitter [37:53] Cathy’s Take on Content Marketing  [45:01] Cathy’s Love For the Nonprofit Sector [50:25] Hashtag That Describes Cathy’s Life   You Will Learn How content technology works Which is better for marketing - LinkedIn or Twitter? What gets engagement on Twitter How content marketing is changing Cathy’s career progression What’s more important: real-life world experience or a degree?   Guest Bio As the VP of Marketing at Content Marketing Institute, Cathy leads the marketing efforts for CMI, ContentTECH Summit, Content Marketing World, and other CMI properties. In addition to this, Cathy is a judge at the Content Marketing Awards organized by CMI. She even serves as a Board Member on the Ohio University College of Business Marketing Advisory Board. Website: www.contentmarketingworld.com   Resources Google Analytics Adobe  

How much do consumers care about personalization and privacy? Is data merely bringing accountability to advertising? Are we headed towards an Agency Apocalypse? In this episode of IBM thinkLeaders podcast, we are joined by Vic Drabicky (founder & CEO of January Digital) and Jennifer Usdan McBride (Managing Partner at We Are Phase2). We talk to Vic and Jennifer about balancing data and strategy, how digital content is not merely putting a 30-second ad on YouTube, and how the human side of marketing can ensure that advertising is not boring and vanilla. We also get into Amanda’s Instagram feed and dog food ads, the impact of GDPR, and whether everyone will have a similar wardrobe in the future. “I think content is really important, but digital content isn't just taking a thirty-second ad and putting it on YouTube.”- Jennifer Usdan McBride, Managing Partner at We Are Phase2 “What technology is bringing to this is accountability. It's getting rid of the laziness in advertising.” -Vic Drabicky, founder & CEO of January Digital Connect with us: @IBMthinkLeaders @vicdrabicky @jenunifferific BIOS Vic Drabicky, a retail and marketing expert, is the founder and CEO of January Digital, an award-winning, data-led, full funnel digital marketing agency and in-house consultancy for leading brands including David’s Bridal, Kendra Scott NARS Cosmetics, Peapod grocery delivery and TUMI. January Digital differentiates itself from traditional executional agencies by also serving as in-house business consultants. As a result, January Digital provides fully-informed strategic leadership that drives overall business growth. Named 2018’s Large Interactive Agency of the Year by the Interactive Marketing Awards and one of Inc.’s Fastest Growing Companies, January Digital has been recognized by the Content Marketing Awards, Digiday Awards, Drum US Search Awards, Glossy Awards, and US Search Awards, among others. Equally important, January Digital was named a Best Workplace by Ad Age, Fortune and Inc. for its pro-employee policies and Good Works program, created by Vic to make giving back to the community a company priority. Prior to founding January Digital, Vic led digital marketing strategy in-house and at leading agencies for renowned brands including Tory Burch, Nike, Cole Haan, and J. Crew. === Jennifer has a passion for bringing digital content, social strategy, technology and innovation to life. She has worked on notable campaigns for Google, Puma, Black Lives Matter, Johnson & Johnson, Northwell Health, Microsoft, Tribeca Film Festival, TNT & PNC Bank. Her work has been recognized by Cannes Lions, Clio, Effie, One Show, Communication Arts, D&AD, AICP, Webbys, LIA, AdWeek and NY Festivals. Some of Jennifer’s past achievements include a seismic evolution in the type of work created at J. Walter Thompson. With a focus on innovation, rooted in digital marketing and strategy she led the agency in developing award winning work for clients. In two years, she helped the agency win 23 Cannes Lions all for work in digital (the most Lions awarded in the history of the agency). Jennifer is an outstanding creative thinker and believes that anything is possible. She brings a collaborative spirit as well as a sincerity and kindness to the projects she works on. As a regular industry speaker, her favorite topics are the future of creativity & technology, creativity & data & emerging technology. Jennifer was invited to speak at Cannes Festival of Creativity, Advertising Week and NYVR Expo. Jennifer was most recently an awarding jury member on the Digital Craft jury for the Cannes Lions in 2018 and has judged final rounds for both the Global Effie’s in 2017 & 2018 and WARC in 2018. She has also guest lectured at the New School in NYC.

Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency Media Volery and co-lead of consulting for Convince & Convert, founded by industry leader Jay Baer. She brings more than a decade of experience in the marketing industry to her work, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In 2018, she was named one of TopRank’s 50 most influential content marketers, and she’s been a judge for the Content Marketing Awards for three years running. Zontee was formerly a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York, bringing her unique ability to draw connections between marketing methodology and business goals to students as well as clients. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.

Zontee Hou: Founder of Media Volery Zontee Hou is a passionate advisor and teacher of communications. She's the founder of Brooklyn-based agency Media Volery and co-lead of consulting for Convince & Convert, founded by industry leader Jay Baer.  She brings more than a decade of experience in the marketing industry to her work, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In 2018, she was named one of TopRank's 50 most influential content marketers, and she's been a judge for the Content Marketing Awards for three years running.  Zontee was formerly a faculty lecturer at Columbia University in the City of New York and adjunct lecturer at The City College of New York, bringing her unique ability to draw connections between marketing methodology and business goals to students as well as clients.  In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show. Watch the full episode here: https://projectegg.co/how-to-create-engaging-content About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show on the topic of his new book by the same name which is featured on Youtube, and as a podcast. Follow Worthix on LinkedIn: www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Jay Baer on LinkedIn: www.linkedin.com/in/jaybaer/ Follow Jay Baer on Twitter: @jaybaer Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

Jay Baer is the founder and President of Convince & Convert. Jay has advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers. In addition to strategy consulting, the firm also runs Convince & Convert Media, a fast-growing education company that produces six podcasts, a digital magazine, email, webinars and white papers. Jay’s Social Pros show was named Best Marketing Podcast in the 2015 Content Marketing Awards. In 2017, Jay was inducted into the Word-of-Mouth Marketing Hall of Fame by the Word-of-Mouth Marketing Association. And in 2018, he was enshrined in the Professional Speaking Hall of Fame, where there are just 187 living members. Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.   His is also an avid tequila collector and a certified BBQ judge. Show Notes What Jay was doing (and really disliking) before joining an internet company. What the online marketing landscape looked like when Jay got started in the industry. Why Jay decided to build Convince and Convert differently from his past companies. Why you’re better off telling one story about your company over and over in different, interesting ways versus telling six different stories. Jay’s Christmas tree analogy to starting new businesses.

Caroline McCullough    Caroline McCullough is an award-winning copywriter, content strategist, founder of tech startup Writally and a digital marketer with more than 25 years experience in marketing and communications. She’s an Amazon bestselling author of Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap, Magnetic Marketing and her upcoming book Possible. Her work has been internationally recognised in the Content Marketing Awards, the Marketing Profs Brightbulb Awards and Social Media Examiner’s Top Blog competition in which she placed in the top 24 social media blogs in the world. She’s been published in Social Media Examiner, Content Marketing Institute, and Mark Schaefer’s blog “Grow”. She’s a Bluechilli and Walkleys Foundation alumnus, the Suncorp Small Business Challenges competition winner, an Anthill Smart 100 award winner, and a finalist in the Women in Technology awards two years running.   Facebook: @casmccullough and @writally Twitter: @writally and @casmccullough Insta: @writallyapp LinkedIn: https://www.linkedin.com/in/casmccullough/ Listen to another #12minconvo

Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses his new book and how to get your company to be talkable. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth  ----more---- They discuss:  Why companies fall into a trap believing they only have to be competent How to find the one thing you do differently Why word of mouth influences 90% of all B2B sales There are two parts to a talk trigger Is there a difference between referrals and stories?  How to break out of a prospec'ts expectations  About our guest, Jay Baer: A fixture in social media, Jay is the most retweeted person in the world among digital marketers, and the second most retweeted person in the world among B2B marketers. He is also an active venture capitalist, and is an investor or advisor to 25 early stage technology and social media companies. Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay speaks approximately 60 times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectations to gain or keep more customers. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses how to use technology in new and different ways to bring a sustainable advantage to your company. ----more---- About our guest, Jay Baer: A fixture in social media, Jay is the most retweeted person in the world among digital marketers, and the second most retweeted person in the world among B2B marketers. He is also an active venture capitalist, and is an investor or advisor to 25 early stage technology and social media companies. Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay speaks approximately 60 times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectations to gain or keep more customers. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Jay Baer from Convince & Convert Digital Consultancy, chatting with Alan about Customer Word of Mouth Marketing and his new book co-written with Daniel Lemin, Talk Triggers The Complete Guide to Creating Customers with Word of Mouth Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

Entrepreneurs know the power of word of mouth, but not many of us put strategies in place to utilize it. We use the same, tired strategies of discount codes for referring friends or a BOGO sale to bring in new customers. Research shows that one out of two products are purchased because of word of mouth, but still we leave it up to hope or the chance that something will go viral. Instead, you can learn what your customers want and create something remarkable that they'll need to tell their friends about- Talk Triggers. Talk Triggers are strategic operational differentiators done on purpose that create conversation and bring you new customers. They are not a coupon or a contest, and they differ from “Surprise and Delight” tactics. They are something that you do for every customer, every day. You can look at companies with successful Talk Triggers (Cheesecake Factory and their large menu, Double Tree and their cookies) and work backwards to see how the arrived at their end result and how that could be repeatable for you. To dive deeper into this concept, I've brought on an expert who knows all about the power of word of mouth: Jay Baer. Jay Baer is a New York Times bestselling author of six books, an inductee into the Word of Mouth Marketing Hall of Fame, and a renowned business strategist. He's a go-to media source for places like NPR, USA Today, Time, Real Simple, CBC and more. Jay has started more than five multimillion-dollar companies from scratch. He's also the host of the Social Pros podcast which was named best marketing podcast in the 2015 Content Marketing Awards. Download this episode today to learn how you can utilize word of mouth to create conversations and bring in new customers in a scalable way. WARRIOR OF PATTERN RECOGNITION  “Our job is to give our customers the best advice. Their job is to decide whether or not to take it.” -Jay Baer Highlights - Word of mouth is the most effective way to generate customers for any business. We are physiologically wired to talk about things that are different and ignore things that are average. The Talk Trigger is an operational choice. It's what happens every single day. “Surprise and Delight” is when you treat one customer in a way that is disproportionately amazing in the hope that it goes viral. Talk Triggers have four parts: remarkable, relevant, reasonable, and repeatable. You have to get to know your customers to find what they really want. Guest Contact - Jay's Website Jay's Twitter Jay's Facebook Jay's Book Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn Download this episode today to learn how you can utilize word of mouth to create conversations and bring in new customers in a scalable way.

Cas McCullough is the founder of Writally, an award-winning content marketing strategist, B2B copywriter and the author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. In 2017 she placed 3rd in the Anthill Smart 100 Awards, and was shortlisted for a Walkleys Foundation Innovation Grant. In 2016 she was a finalist in the Content Marketing Awards 2016 and won the Suncorp Small Business Solutions Startup Competition. Cas has worked with major organisations right through to small businesses on their marketing strategy. Her clients have included CCIQ, Woodfordia, Integrated Family Law, Office of Queensland Chief Scientist and Workforce Queensland. Connect with Cas via Website https://www.instagram.com/writallyapp/ Facebook https://www.facebook.com/writally Instagram https://www.instagram.com/writallyapp/ LinkedIn https://www.instagram.com/writallyapp/

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of. So we wanted to bring on Priya Kapoor of Point It. They have a great programmatic team at Point It and Priya is one of their Programmatic Campaign Managers. She has been in digital marketing for only a couple years and has caught on very quickly! This show we also have a very exciting announcement to make! Edge of the Web just received the "Best Podcast/Audio Series" award for 2017 from the Content Marketing Institute and Content Marketing Awards! We are very honored to have received the award and we're excited to meet everyone at the Content Marketing World in September.

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google.  Rants and raves include Buzzfeed's Tasty and McKinsey.  This week's This Old Marketing example: Chili Klaus This week's story links: Snap Shares Begin Tradinghttps://www.wsj.com/articles/cmo-today-snap-inc-shares-begin-trading-1488459266 Media Companies No Longer Control Distribution But They Do Control Trusthttp://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/ Why MarTech Companies Need To Be Terrified of Google and Amazon https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/ EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com   Content Marketing Awards -  http://contentmarketingawards.com   Intelligent Content Conference -  http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth https://www.fastcompany.com/magazine/213/march-2017   THIS OLD MARKETING - Chili Klaus https://www.youtube.com/user/wunderhits

This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands.  Rants and raves include a Pixar training course on storytelling.  This week's This Old Marketing example: John Yocum Beatty. This week's story links: How Is The New York Times Really Doinghttps://om.co/2017/02/20/how-is-the-new-york-times-really-doing/ How Fake News Is Making Real Publishers Look Goodhttp://www.mequoda.com/articles/audience-development/fake-news-making-real-publishers-look-good/ Magazine M&A Speculation Heats Uphttps://www.thestreet.com/story/14000194/1/industry-pressures-lead-to-speculation-on-magazine-m-amp-a.html EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com   Content Marketing Awards -  http://contentmarketingawards.com   Intelligent Content Conference -  http://intelligentcontentconference.com RANTS AND RAVES https://www.engadget.com/2017/02/16/pixar-free-courses-khan-academy/ https://www.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?mwrsm=Email   http://tim.blog/2017/02/08/soman-chainani-the-school-for-good-and-evil/  

Content Marketing World has wrapped up in the U.S. for another year and a highlight of that is always the Content Marketing Awards — which honour the very best examples of content marketing in the world. The Brand Newsroom team takes a close look at what the best content marketers are doing and what lessons there are for the rest of us. You can view the show notes here: lushdigital.com/bnr106-lessons-from-worlds-best-content-marketing/

Guest Jay Baer, to most, needs no introduction.  We know he helps business people fundamentally rethink their approach to marketing and customer service, helping them gain more customers and keep those they've already earned. Jay and Matt talk about Jay's book"Hug Your Haters"  Jay Baer is: An experienced pro, having given hundreds of insightful, humorous presentations world-wide to audiences as large as 10,000 A renowned business strategist A popular emcee and event host A New York Times best-selling author of five books An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500 An entrepreneurial success story, having started five multi-million dollar businesses from scratch Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service A media brand. Jay's Convince & Convert Media division runs the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives An active venture capitalist and technology advisor, as well as an avid tequila collector The world's most retweeted person by digital marketers The world's #2 most retweeted person by B2B marketers A go-to source for the press including NPR USA Today,Time, Real Simple, CBC Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards

Episode 15 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Jay Baer is the President of http://convinceandconvert.com/ (Convince & Convert), where he runs the number 1 content marketing blog, hosts multiple award-winning podcasts (including Social Pros, named best marketing podcast in the 2015 Content Marketing Awards) and helps Fortune 500 companies with marketing, customer service and technology solutions. The world's most Retweeted digital marketer, Jay is the author of 5 books, including the New York Times best-seller Youtility. He recently released the new book, http://hugyourhaters.com/ (Hug Your Haters: How to Embrace Complaints and Keep Your Customers), billed as “the first modern book on customer service.” Jay is a world-renowned keynote speaker at top conferences and corporations, delivering more than 50 keynotes annually. He is a venture capitalist, an advisor to several social media and content marketing startups and the creator of 5 multimillion dollar companies. Jay was named one of America's top social media consultants by Fast Company. Show TopicsThe perception gap: 80% of companies believe they provide exceptional customer service; only 8% of their customers agree. Why does customer service typically receive less attention than sales and marketing when small increases in customer retention can have a big impact on revenue? The gap between what companies spend annually on marketing ($500 billion) and customer service ($9 billion) How to create a customer service culture How HR can apply the same customer service mindset internally to employee concerns as employee retention is cheaper than recruiting replacements 71% of customer complaints on social media take place on Facebook Why you should not respond more than twice publicly to a customer on social media Benefits of livestreaming vs podcasting How Blab can be used for customer acquisition and new customer onboarding Monetization strategies for Blab

Episode 101: Jay Baer – Why You Should Hug Your Haters I am a huge Jay Baer fan… Having the opportunity to speak with him for this episode was a huge thrill for me.   He has an energy and excitement in his voice that moves people.  He’s also willing to be vulnerable and share details about really tough moments in his life.  You’ll hear it throughout this episode.  I loved having Jay on the show. Jay Baer is The world’s most inspirational marketing and customer service keynote speaker. He helps businesspeople fundamentally rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.  He’s An experienced pro, having given hundreds of insightful, humorous presentations world-wide to audiences as large as 10,000.  He’s also a New York Times best-selling author of five books and an advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500. Episode 101: Jay Baer – Why You Should Hug Your Haters Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “There Is No Such Thing As A Customer Who Is Over-Informed” In This Episode, You Will Learn: Boiling down your skill set, understanding what you’re great at and auditing those behaviors leads to sustained excellence The influence of Jim Collins and “Good To Great” on Jay The reason for dramatically quitting his job and going at it on his own (heart-breaking story) After quitting his job, he called 300 people he knew to prospect for his new business Building virtual teams successfully… How it’s done Mastering a new skill Why you should answer every customer complaint Why you shouldn’t set goals The importance of coaching… Even if you’re already world class at it Why speeches should be tweetable How to measure effort Being a learning leader means you make it mandatory that the culture is full of continuous improvement  “The Most Over-Rated Thing In The World Is Praise” Continue Learning: Go To: JayBaer.com See why over 193,000 people follow Jay on Twitter: @jaybaer Read: Hug Your Haters To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe Did you enjoy the podcast? If you enjoyed hearing Jay Baer on the show, please don’t hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell   Bio From JayBaer.com   An experienced pro, having given hundreds of insightful, humorous presentations world-wide to audiences as large as 10,000 A renowned business strategist A popular emcee and event host A New York Times best-selling author of five books An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500 An entrepreneurial success story, having started five multi-million dollar businesses from scratch Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives An active venture capitalist and technology advisor, as well as an avid tequila collector The world’s most retweeted person by digital marketers The world’s #2 most retweeted person by B2B marketers A go-to source for the press including NPR, USA Today,Time, Real Simple, CBC Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards

Jay Baer is a marketing and customer experience expert, global keynote speaker, the New York Times bestselling author of five books, a technology investor, and the most retweeted person in the world among digital marketers. He and his consulting firm, Convince & Convert, advise some of the most iconic brands and organizations in the world, including The United Nations, Oracle, SAP, and Cabela’s. He is also a contributor to Inc., Entrepreneur, and Forbes. His Convince & Convert Media division produces the world’s #1 content marketing blog, and Jay’s Social Pros podcast was recently named best marketing podcast by the Content Marketing Awards. Today, we talk to Jay about his new book, “Hug Your Haters”, leading remote teams, and keeping your marriage and family in tact when career requires travel. In This Episode, You’ll Discover: Why Customer service is the new marketing Details around the ‘Hatrix” from Jay’s book, “Hug Your Haters” The difference between onstage and off-stage haters The difference between haters that want an answer vs those that want an audience Why customer service is a spectator sport Why you should never reply more than twice on a public forum The missing ingredients to customer service The power of empathy and humanity in yielding better customer outcomes The simple way to increase customer advocacy by over 30% Who the single most important customer you have are How the biggest opportunity today is to simply engage with people online Putting your content to the “mom test” Techniques for working with remote teams The secret of hiring for passion, training for skills Why you should avoid hiring those that require a lot of encouragement Ideas for mentoring employees to advance their own careers How you can dimensionalize fears to change the impact of pressure Contending a career that requires extensive traveling The mentality of letting things play out Effective leadership like water inspires and empowers and more! Links and Resources Mentioned in This Episode: Jay’s newest book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers Youtility: Why Smart Marketing Is about Help Not Hype The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Jay’s consulting company, ConvinceAndConvert.com Jay’s Twitter: @JayBaer Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. If you have any questions, please shoot me a note on the “Get In Touch” page. And...