Podcasts about happy market research podcast

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.  Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/  Website: https://www.ipsos.com/en-us  Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus  Full-time online  Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy Market Research podcast today. [00:00:34] Emmanuel Probst: Jamin, thank you so much for having me on the show, and it's so great to be connecting with you and reconnecting with your audience, your community. It's always a pleasure coming on the podcast. [00:00:47] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSNUs program at B-R-O-A-D. msu. edu/marketing. Again, B-R-O-A-D-.-M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited, time user seats are free if you'd like to learn more or create your own account visit HubUX.com. So on September 7th, 2021, you released Brand Hacks, how to build brands by fulfilling the customer quest for meaning. It had outstanding content, like I went through that book, I literally read that book three times on a trip to Europe there and back. And it was transformational for me, a lot that I could talk about.

My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/  FaderFocus: https://www.faderfocus.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus  Full-time online  Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Susan Fader, keynote speaker and founder of Fader Focus. Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get unstuck, reframing their energies, their conformational biases, and the traditional ways of segmenting their customers. Susan, welcome back to the Happy Market Research Podcast. [00:00:36] Susan Fader: I'm very happy to be here and talk with you again. [00:00:42] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number 1 ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full-degree program, simply begin with one of their three-course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu slash marketing, again broad. msu. edu/marketing. Hub UX is a research operations platform for private panel management, qualitative automation, including video edition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Before we get into the core content, I wanted to talk briefly about your speaking. You have been a speaker since I've known you anyway, various industry events, but more recently you've been brought in for corporations to talk to them and their off-sites. I'm just curious, is this a trend for your career, and what are they bringing you in for? [00:02:13] Susan Fader: They're bringing me in for really my original thinking of reframing how you think about business challenges, because a lot of businesses are like these cars that are stuck in the mud and the tire keeps spinning and you're doing the same thing.

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today's top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeall/  Website: https://beallrt.com/  Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1 Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jam Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Anne Beall, founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today's top brands. Anne holds a PhD from Yale and has worked at Boston Consulting Group and National Analysts. Anne, thank you very much for joining me on the Happy Market Research podcast today. [00:00:27] Anne Beall: Well thank you for having me. I feel so happy just being here. [00:00:35] Jam Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel management,

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”  Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft.  Find Marbue Online: LinkedIn: https://www.linkedin.com/in/marbue-brown-43a8a52/   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is Marbue Brown, founder of the Customer Obsession Advantage and author of the "Blueprint for Customer Obsession." Prior to starting his own consulting firm, Marbue has served as the head of customer experience at Chase, global lead of customer experience at Amazon, and senior director of customer experience management at Microsoft. Marbue, thank you very much for joining us on the show. [00:00:36] Marbue Brown: Jamin, it's a pleasure to be with you and looking forward to having a very stimulating discussion. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition question and surveys. For a limited time, user seats are free.

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States.  Prior to joining MSMUR's program as Executive in Residence, Michael served 27 years at MaritzCX, 11 of which were as the President and CEO. Meritz is a Customer Experience company rebranded as InMonent. Michael stated his career on the client side at General Motors.  Find Michael Online: LinkedIn: https://www.linkedin.com/in/michael-brereton-a35a7620/ Website: https://broad.msu.edu/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everybody. I'm Jamin, host of the Happy Market Research Podcast, which you're listening to. Our guest today is Michael Brereton, executive in residence at the Department of Marketing at Michigan State University. Before joining the MSMUR's program as the executive in residence, Michael served for 27 years at MaritzCX, 11 of which were as the president and CEO. Maritz is a customer experience company rebranded as InMoment. Michael started his career on the client side at General Motors. Michael, thanks so much for joining me on the podcast. [00:00:37] Michael Brereton: Hi. It's great to be here Jamin, as always. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number-one ranked in science and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three-course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. So this is part of our series of introduction into market research. This will be one of the chapters in an upcoming book that I'm co-collaborating on with people like yourself, "The Market Research Field Guide". Today we're going to be talking about customer satisfaction, specifically as a discipline inside of market research. What do you see in a modern context as the primary business questions that customer satisfaction is addressing? [00:02:17] Michael Brereton: I think where we are evolving to that is ...

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.  Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ Website: https://www.ipsos.com/en-us  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Emmanuel Probst, the Global Leader of Brand Thought-Leadership and Senior Vice President of brand health tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and services more than 5,000 brands. Emmanuel, thank you very much for joining me on the Happy Market Research Podcast. [00:00:36] Emmanuel Probst: Jamin, thank you for having me on your show. Really appreciate it. Always great connecting with you and your listeners. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number-one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three core certifications, insights, design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSN news program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This interview is part of a series on market research basics, and our conversation is going to be focused really on your wheelhouse, which is tracking research. You've done this for decades. It's amazing. [00:02:08] Emmanuel Probst: For a number of years, indeed. [00:02:11] Jamin Brazil: Number of years. And for some of the world's - actually, the world's largest brands across sectors, which is really interesting. So my first question, and let's provide some context for the listeners. What business questions does tracking research address? [00:02:26]

My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations.  Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies. Find Kate Online: LinkedIn: https://www.linkedin.com/in/katherineecaldwell/ Abercrombie & Fitch: https://corporate.abercrombie.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hi, everyone. You're listening to the Happy Market Research Podcast. I am Jamin Brazil, your host. Our guest today is Kate Ioas, senior customer insights at Abercrombie and Fitch. The original Abercrombie and Fitch was founded in 1892 in New York city by David T. Abercrombie. He was an outfitter for the elite outdoorsman. Today Abercrombie and Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie and Fitch, Kate served in the research function at Disney parks, the MarTech group, and rocket companies. Kate, welcome to the podcast. [00:00:39] Kate Ioas: Thank you so much. Really happy to be here. [00:00:43] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing, again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. It's a huge honor to have you here. And as always, I like to provide a little bit of context for our listeners. Let's start with the first question. What did your parents do, and how did that inform what you do today? [00:01:53] Kate Ioas: For sure. So kind of interesting. So I'm obviously big in the corporate world and neither of my parents really were. My dad was actually a teacher growing up and he volunteered a lot in our school, as did my mom. Taught us art lessons, were involved in all the school carnivals and after prom and all that.

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022:  Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/  Find Ashley Online: LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Marketing: https://littlebirdmarketing.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, you are listening to the Happy Market Research Podcast. This is a special episode. I am partnering with Little Bird Marketing. I have my good friend, Ashley Le Blanc, who is joining us today. We are going to be talking about Insights Marketing Day. This is an annual event that is hosted in Chicago, and I hope you can make it. So Ashley, welcome to the show. [00:00:27] Ashley Le Blanc: Thanks for having me. I'm excited to talk about Insights Marketing Day. It's one of my favorite events. [00:00:33] Jamin Brazil: You know, mine, too. I've been to it for the last couple of years. I always get a ton out of it. You have a great speaker lineup. So why don't we start there? Talk to us a little bit about some of your highlighted speakers. [00:00:44] Ashley Le Blanc: What I love about our speaker lineup- of course, this is an event that is geared towards people with a marketing mindset, but we really try to pull our speakers from lots of different industries. So we have Andy Crestodina, he is a fan favorite. He's been at several of our Insights Marketing Day. He's Chicago based, he's from Orbit Media, but he's kind of like our web and SEO guru. So for anyone who has questions about how do I rank for certain keywords, how do I get my website optimizing the correct way, he is the go-to person. He's personally one of my favorite speakers. We'll have other insights professionals like Sequoia Glen, Bob Farrow from Trusted Talent. He's going to be talking a little bit about employee retention, which is always a fun topic. David Paul from Dialsmith and Lillian Labs. So lots of people from in the industry and then several people that are from more of a marketing background or even a growth strategies background too. [00:01:48] Jamin Brazil: And of course we have Priscilla McKinney who will be opening the day, as well as I believe speaking. She's got a couple topics, one centered around five LinkedIn tips for conference follow up. By the way conference follow up, conferences are the biggest marketing expenditure in most of our budgets. And we leave so much money on the table because we are not really farming the land after we've sewn the seed, using the metaphor. And so that's going to be super valuable.

My guest today is Susan Fader, founder of FaderFocus.Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting.  She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/ FaderFocus: https://www.faderfocus.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. This is a segment that we've been starting, gosh, this is our second installment called Fader's Corner. I just made that up. Susan Fader, founder of FaderFocus. What do you think about the name, Susan? [00:00:19] Susan Fader: We'll come up with a better one. [00:00:26] Jamin Brazil: Anyway, many of you already know Susan. Susan has run Fader Focus as a business strategist and transformalist catalyst specializing in qualitative methods and strategic consulting, and she's done that for a little while. She helps clients achieve focus and get unstuck reframing their energies, their conformational biases, and the traditional ways of segmenting customers. Susan, thank you for joining me on the Happy Market Research Podcast. [00:00:58] Susan Fader: It's wonderful to be here. [00:01:00] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked in science and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operation's platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. So part of every researcher toolbox is customer segmentation. Everybody that listens to this podcast has had some level of exposure and probably is a practitioner of customer segmentation but just to level set, this is the process by which you derive your customer segments. You move the broad audience into individual groupings and those groupings are based on common characteristics, most commonly things like income, gender,

My guest today is George Carey, Founder and CEO of The Family Room.  Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth.  Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald's, LEGO, and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising.  Find George Online: LinkedIn: https://www.linkedin.com/in/george-carey-250676/ The Family Room: https://familyroomllc.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hi everybody, welcome to the podcast. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is George Carey, founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracker with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald's, Lego and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. George, welcome to the show. [00:00:45] George Carey: Thanks, Jamin. I'm happy to be here. [00:00:46] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications; Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSN news program at b-r-o-a-d dot m-s-u dot e-d-u/marketing. Again, b-r-o-a-d dot m-s-u dot e-d-u/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit have u-x dot com. It's a huge honor to have you here. I got a fair amount of exposure to Passion Points. I'm excited about talking about that topic but I wanted to provide a little bit of context for our audience. Everybody knows that emotion is really important. In fact, it has never been more important for brands to connect to consumers at an emoti...

My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life.  They support 80 of the top global-100 life science firms, as well as global market research agencies and consultancies, across 14 different countries in the Americas, Europe, and Asia. Prior to joining Apollo, Dan has been part of the bedrock of the market research industry serving as CEO of InCrowd, Managing Partner of Reimagine, Chief Client and Marketing Officer of Lightspeed, and GM of Global Market Insite. Find Daniel Online: LinkedIn: https://www.linkedin.com/in/daniel-s-fitzgerald-024a2926/ Apollo Intelligence: https://apollointelligence.net/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. This is take two. I'm with Dan Fitzgerald, CEO, and president of Apollo Intelligence. Founded in 2020, Apollo provides access to 2,000,000 healthcare stakeholders worldwide, including physicians, patients, caregivers, and allied healthcare professionals, serving the life science insights industry on its mission to accelerate health innovation to improve all of our lives. They support 80 of the top global 100 life science firms as well as global market research agencies and consultancies across 14 different countries in the Americas, Europe, and Asia. Prior to joining Apollo, Dan has been part of the bedrock of the market research industry, serving as CEO of InCrowd, managing partner at Reimagine, chief client and marketing officer at LIGHTSPEED, and general manager of GMI, Global Market Insight. One of my biggest customers at Decipher. Dan, it is an absolute privilege to have you on the show. Thank you for joining me. [00:01:10] Dan Fitzgerald: Hey, Jamin. And it's great to be with you as well. [00:01:15] Jamin Brazil: The Michigan State University's Master of Science in marketing and research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part-time online. New for 2022 if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSM U's program at B-R-O-A-D dot MSU dot edu slash marketing. Again,

My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections.  Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services. Prior to founding Multilingual Connections, Jill Culture was a Diversity & Language Consultant to Chipotle and started her career as an English and Spanish teacher to elementary school students.  Find Jill Online: LinkedIn: https://www.linkedin.com/in/jillkbishop/  Website: https://multilingualconnections.com/   Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, welcome. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil and I'm going to try to get through this intro in this take. Today we are joined by Jill Kushner Bishop, the founder and CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcripts, multi-media localization, and interpretation services. Prior to founding Multilingual Connections, Jill, she was the cultural and diversity and language consultant to Chipotle and started her career as English and Spanish teacher to elementary school students. Jill, welcome to the podcast. [00:00:43] Jill Kushner Bishop: Thank you so much. I'm happy to be here. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the course you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. Language is really important and I am very thankful for how you started your career and the service you had towards our young people. [00:02:04] Jill Kushner Bishop: Thank you. Language has always been such an essential part of who I am and what I do and I was excited to bring language and culture and the understanding of the connection between the two, to all different ages. [00:02:17]

My guest today is Rebecca Brooks, Founder, and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research.  Find Rebecca Online: LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ Website: https://alteragents.com/ “Influencing Shopper Decisions” by Rebecca Brooks: https://alteragents.com/book-influencing-shopper-decisions  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full service strategic market research consultancy re-imagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue, and Diagnostic Research. Rebecca, welcome to the show. [00:00:35] Rebecca Brooks: Thanks, Jamin. Happy to be here. [00:00:40] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com. I guess, I should say welcome back to the show. You were on pre-COVID. [00:01:51] Rebecca Brooks: Was it pre-COVID? No, it was early COVID because- [00:01:56] Jamin Brazil: Oh early COVID. That's right. [00:01:57] Rebecca Brooks: Yeah. It was like towards the end of- or maybe, the fall of 2020. It was a dark time because we had- I think Trump haven't conceded the election. There were just a lot of things going on. So I think we talked about- [00:02:13] Jamin Brazil: You're right. I can't wait- you know what?

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk    This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US.  Enjoy! Alright, let's make this a kick ass day!    Management Tips for Gen Z (Part Two) This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”. In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA's annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations.  You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.   How Gen Z Views Themselves  According to Chris and Erin's report, Gen Z views themselves as:  Tech savvyOpen mindedCreativeFast learnersDetail oriented How Other Generations View Gen Z All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including…  EntitledLazy NeedyMoves too fastNarcissistic While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment.  For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday.  My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day.  Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month.  The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.” Compare that to this TikTok of a Gen Zer explaining to their...

Today I'm joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends.  There are a few things that are very interesting about Civic Science that you may not know.  First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban.  Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs.  Find John Online:  LinkedIn: https://www.linkedin.com/in/johndick/  Company: https://civicscience.com/   Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles: https://www.youtube.com/watch?v=H5v3kku4y6Q References: Millennials at work by PWC: https://www.shrm.org/hr-today/news/hr-magazine/documents/millennials-at-work.pdfThe Science Behind Social Media's Hold on Our Mental Health BY BRITTNEY MCNAMARA: https://www.teenvogue.com/story/the-science-behind-social-medias-hold-on-our-mental-health This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  Today is May 9th, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  This is episode 552.  And, today, according to Spotify, Harry Styles' “As It Was” is the number one song in the US.  I love how the music review site, pitchfork.com put it, “If Styles' last record was about having sex and feeling sad, “As It Was” seems to be about having sex, feeling sad, then getting over it.” Alright, let's make this a kick ass day!    Today I'm going to cover the topic of managing employees, specifically Gen Z. This is the first of a two part series on the topic.  To start, let me be honest with you…I'm not perfect and am still figuring this out. So, feedback is welcome and appreciated! Let's start with a sclesious statement. If you are a Gen Xer, that is 42 to 57 years old, then you recall the disruption to the hiring, training and engaging of Millennials as they entered the workforce.  A whitepaper published in Novermber 2011 by PWC said, “The millennial generation, now entering employment, will reshape the world of work.” And they did.  The risk management group Thomas McGee said, “As young professionals, they look for processes, documentation, and recruitment language as evidence of a commitment to workplace safety.” One great example is how UPS adopted VR for driver safety trainin...

Our guest today is Mark Slobbe, Partner and Co-founder of Lighthouse Consulting.  Find Mark Online: LinkedIn: https://www.linkedin.com/in/markslobbe1/ Email: mark@lighthouseconsulting.io Company: https://www.lighthouseconsulting.io/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Chueyee Yang: Today is April 11th, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors. [00:00:19] Jamin Brazil: Support for the Happy Market Research Podcast and the following message, comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full-Time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com. [00:01:35] Chueyee Yang: This is episode 518, and according to Spotify, As It Was by Harry Styles is currently the number one track with more than 78 million streams. This song was released earlier this month. And according to Spotify, As It Was was the most streamed song in the US in one single day with 8.3 million streams. Take a listen. [00:01:58] [SONG PLAYS] [00:02:38] Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. My guest is Mark Slobbe, partner and co-founder of Lighthouse Consulting. Mark and I have been in the industry for quite a while, but we recently had a conversation, it centered around data quality and I'm like, I have got to get your point of view on the podcast. So that really became the impetus. Mark, welcome to the show. [00:03:00] Mark Slobbe: Thank you very much for having me. [00:03:01] Jamin Brazil: Let's start with some context. Tell us about your parents and how they inform what you do today. [00:03:06] Mark Slobbe: Sure. So I'm from the Netherlands and my dad worked for Honda in the Netherlands,

Find Brian Online: LinkedIn: https://www.linkedin.com/in/brian-palmer-a5989326/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is March 28th, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. The Michigan State University's master of science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on-campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out [INAUDIBLE sounds like: MSU's] program at B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. Again, B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. HubUX is a research operations platform for private panel management, qualitative automation- including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. Be warned, this episode has a few curse words. Actually, there's two. I will- you'll know when you hear them. You will find a cleaned version on our Web site, at HappyMR.com. This is Episode 516, and if you were born on March 28th, 1982, then according to Birthday Tunes, I Love Rock ‘n Roll by Joan Jett and the Blackhearts was the number one song on your birthday. Now, I was 10 years old when this song came out, and I can tell you, as a 10-year-old boy, Joan Jett symbolized sexuality and attitude. She sang about kicking ass, not putting up with anybody's bullshit, and not giving a- and here's a second curse word- fuck about what anyone thought about her sexual proclivities, and whether or not she was a switch hitter. Right from the start, this song, I Love Rock ‘n Roll, it drips with attitude. It has heavy drums that lead into kick-ass power chords that are in stereo with a “get off your ass and onto the dancefloor” hand clap. As the rhythm settles in, you get some badass riffs from the guitar, that introduce Joan Jett on the mic. Enjoy. [SONG PLAYS] [00:03:23] Jamin Brazil: So to you, birthday person, happy 30th birthday. To everybody else, let's make today a kickass day. Now, let's switch gears.

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 28, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  This is episode 510 and, according to iTunes, Cold Heart by Elton John & Dua Lipa is the number one song across the globe.  Today is the last day of February. We are 2 months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world, the invasion of Ukraine by Russia and the threat of an economic downturn.  But! This isn't a show on current events. It is a show about the world of consumer insights.  What I'd like to draw your attention to is that the world of consumer insights tends to operate at a micro level. What I mean by this is businesses have questions like… is my software easy to use, do consumers like the way my product tastes, what other products should we develop,are my customers happy, and so on.  The answers to these research questions rarely are placed in the context of our broader world.  Let me be clear.

In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.

This episode is in collaboration with QUAL360 North America.  Our guest today is Marcos Moldes, Qualitative UX Research Lead at Pinterest.  We are thrilled to have you on the show.  QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer  Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Marcos Online: LinkedIn: https://www.linkedin.com/in/mmoldes/  Website: https://www.pinterestcareers.com/  Website: pinterest.com  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is February 21st, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research Program. Are you looking for a higher-paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 509, and according to Billboard's music charts, "Blinding Lights" by Canadian pop star The Weeknd has become the number-one song of all time. For today's episode,

In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep's understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies' manner of approach to dealing with customers, and a lot more.

This episode is in collaboration with QUAL360 North America.  Our guest is Travis Lowdermilk, Principal UX Researcher at Microsoft and author of The Customer-Driven Playbook and User-Centered Design. We are thrilled to have you on the show.  QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer  Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Travis Online: LinkedIn: https://www.linkedin.com/in/travislowdermilk/  Website: https://www.microsoft.com/en-us/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Our guess today is Travis Lowdermilk, principle UX researcher at Microsoft and author of the Customer-Driven Playbook and User-Centered Design. Welcome to the Happy Market Research Podcast. [00:00:16] Travis Lowdermilk: Thank you for having me. It's my pleasure. [00:00:18] Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's marketing research program. Are you looking for a higher paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80 percent of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential check out MSU's program at BROAD. MSU. EDU/Marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time user seats are free. If you'd like to learn more or create your own accoun...

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 14, 2022. Happy Monday & Happy Valentine's Day!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  This is episode 507 and, according to Spotify, We Don't Talk About Bruno is number one in the US.  Today is a day to celebrate love.  According to wikipedia, Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love of a mother differs from the love of a spouse, which differs from the love for food. Most commonly, love refers to a feeling of a strong attraction and emotional attachment. But brands haven't always loved their customers.  When I started my career in consumer insights back in the early 2000s, brands talked about “Share of Wallet”.  As the term suggests, marketers viewed each potential consumer as a wallet containing a finite amount of cash. The job of sales and marketing was to extract a...

Businesses thrive by knowing customer insights, because today's insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I'm your host, Darshan Mehta.

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 24th, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. In today's episode, we'll cover:  AnalogFolks launch a new division based on behavioral economics Meet a 12 year oldAn introduction to the Metaverse Some tips on scaling your business  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  This is a shameless plug.  Kristin Luck and myself are launching a new cohort for The Consortium. The Consortium is a 12-month long forum that connects and supports entrepreneurs and revenue focused sales leaders who are gunning for their next big breakthrough.  Kristin Luck and myself carefully curate and moderate your group of peers designed to help you navigate through business challenges and break through your revenue ceilings by leveraging the collective intelligence of others, with direct support from serial entrepreneurs who have been in the trenches and successfully exited!. For more information, check the link in the show notes or DM me on LinkedIn.  This is episode 504 and according to Spotify,

Our guest today is Dyna Boen, Managing Director at Escalent.  Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast.  Prior to joining Escalent, Dyna served as the Head of Audience Sales at SurveyMonkey and served as a key executive at Lucid and Upwave. She also gives back to the market research industry by serving on the board of directors of WIRe (Women in Research) and the Insights Association.  Find Dyna Online: LinkedIn: https://www.linkedin.com/in/dynaboen  Website: https://escalent.co/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai  [00:00:00] Jamin Brazil: Hi everyone. I'm Jamin. You are listening to the Happy Market Research Podcast. My guest today is Dyna Boen, managing director at Escalent. Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation, which is just about everybody. Their customers include Land Rover, Volvo, Johnson & Johnson, Comcast, etc., etc. Prior to joining Escalent, Dyna served as the head of audience sales at SurveyMonkey and served as a key executive at Lucid and Upway. She also gives back to the market research industry by serving on the board of directors of WIRe, that's Women in Research, and the Insights Association. Dyna, thanks for joining me on the Happy Market Rese...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Ben Kappes, Account Executive at Focus Groups of America.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Ben Online: LinkedIn: https://www.linkedin.com/in/benkappesfga/   Website: https://focusgroupsofamerica.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast live at CRC in Dallas, Texas. Ben Kappes – nailed it – account executive, Focus Groups of America is the name of the company. Ben, thank you so much for joining me on the Happy Market Research Podcast. [00:00:18] Ben Kappes: Thank you for having me on. [00:00:19] Jamin Brazil: All right, so here we are live in person. Tell me a little bit about your business. [00:00:24] Ben Kappes: Well I guess in short FGA is a full-service research supplier and we partner with market research teams and consultants by providing them with a turnkey solution or ala carte services to support their research. [00:00:37] Jamin Brazil: Got it. Give me an example. [00:00:39] Ben Kappes: Our main services are things like recruiting and videography, but we do a lot of facilitation services as well, whether it's online or in person at a facility. [00:00:48] Jamin Brazil: Well given that you guys were predominately it sounds like in-person business pre-pandemic, the pandemic would have impacted you pretty dramatically. What do you think about getting back in person? How is that impacting you? [00:00:59] Ben Kappes: It's pretty great to be back to in person. I mean the pandemic was certainly interesting. We took a pretty dramatic shift. I guess pre-pandemic the majority of our work, I'd say like 90 percent was in person. But throughout the pandemic we've been seeing nothing but online research, which I'm sure most people in the industry have been as well. But it's certainly interesting getting back into in person but really I'm kind of indifferent one way or the other. [00:01:28] Jamin Brazil: Almost agnostic in terms of online, digital, just methodologies now. [00:01:34] Ben Kappes: Yeah, I mean in person is certainly fun. It's nice to get out of the office. But I mean online research certainly has its benefits as a lot of people have found over the last years. [00:01:44] Jamin Brazil: What do you see as a trend coming out of the pandemic that'll carry us into 2022? [00:01:49] Ben Kappes: I really – I've seen a lot of people that are planning on continuing to go with online methodologies. They find it to be cheaper, more convenient both for them and their clients. And really it just works better for them. So they're more than happy to tune into a Zoom call and you know gather their insights in that way. [00:02:08] Jamin Brazil: Yeah, so you're seeing Zoom as like one of the platforms that people are turning to for online qual? [00:02:12] Ben Kappes: Yeah, a lot of people are using Zoom. I know there's a few different you know platforms available. We actually offer our own. But ours is actually built off of Zoom. We found it to be the most robust platform and really the platform that let us tailor it for market research the best. [00:02:30] Jamin Brazil: Yeah, for sure. Zoom's – we use Zoom as well and it's been – it is just like amazing, the quality, the consistency,

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Bryant Online: LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/  Website: https://www.innovatemr.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast. [00:00:18] Bryant Leech: Yeah, this is my second time on it. [00:00:20] Jamin Brazil: Yeah, we're in person though for the first time, you and I together. [00:00:22] Bryant Leech: That's true. Yes. This is the first time we've actually met. It's great. [00:00:25] Jamin Brazil: It's kind of cool. [00:00:26] Bryant Leech: Great to meet you. [00:00:28] Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business. [00:00:38] Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it's kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that's why I ended up joining with them. They do a lot of – so they're originally a panel company working on quality panelists and then building onto that sort of a DIY solution. So it's been great. [00:01:34] Jamin Brazil: Yeah, I read about the DIY solution. I also read about your new CEO. [00:01:38] Bryant Leech: Yes, we are very excited about Lisa joining us as our new CEO – not joining us but getting promoted to CEO. So yeah, she's great. I pull her into way too many conversations than she probably deserves to be. [00:01:50] Jamin Brazil: Or needs to be. [00:01:51] Bryant Leech: Yes, exactly. [00:01:52] Jamin Brazil: Yeah, for sure. She's a powerhouse in the industry and I got to be honest. I think that was a genius move joining one of the few female CEOs in the space. [00:02:01] Bryant Leech: Absolutely. [00:02:02] Jamin Brazil: Congratulations. Well, what do you think – I know it's early in the show but what do you think about getting back to in-person meetings? [00:02:08] Bryant Leech: It feels great to be back with everybody. You know I think it's good to see faces again rather than just small little LinkedIn profiles or on the screen with their crazy backgrounds and things like that, right over these last 18 months. [00:02:22] Jamin Brazil: Yeah, for sure. Do you have any specific expectations with the show? [00:02:27] Bryant Leech: You know I don't know exactly.

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Christina Corbett, Contract Recruiter at Suzy. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Christina Online: LinkedIn: https://www.linkedin.com/in/charismatichristina/  Website: https://suzy.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Live at CRC. We are the Happy Market Research Podcast. Christina Corbett. Did I say it right? [00:00:05] Christina Corbett: Hello. You did. [00:00:07] Jamin Brazil: Recruiter at Suzy. [00:00:08] Christina Corbett: Yes. [00:00:08] Jamin Brazil: Suzy has been blowing up. [00:00:11] Christina Corbett: Blowing up. Thank you. I'm going to take some credit for that. [00:00:14] Jamin Brazil: You should because really a company's value I believe is largely a sum of the value of the employees. [00:00:23] Christina Corbett: Yes. [00:00:23] Jamin Brazil: So you're fulfilling a very important role by recruiting and retaining top talent. [00:00:28] Christina Corbett: Yes. [00:00:28] Jamin Brazil: But before we get into that tell me a little bit about Suzy. [00:00:31] Christina Corbett: So Suzy is your one-stop shop for all research. Our platform handles both qualitative and quantitative research all in one fell swoop so you don't have to go for any outside products, any outside data. It is all found in our platform. It's a quick turnaround. You get the best insights and your presentations are made directly in our platform so you don't even have to go to PowerPoint if you don't want to. [00:00:52] Jamin Brazil: Really cool. [00:00:53] Christina Corbett: Very cool. [00:00:54] Jamin Brazil: Love that. Of course you guys have had venture backed I believe, right. I've seen quite a few rounds of funding. [00:00:59] Christina Corbett: Yes, we are in our Series D funding, which we earned in July, $50 million. So we are so excited. You would have thought we were all getting $50 million but when someone explained to me I was still very excited; maybe a little less but still very excited. [00:01:14] Jamin Brazil: That's hilarious. So we are in person. [00:01:15] Christina Corbett: Yes. [00:01:15] Jamin Brazil: This is one of the first in-person events post-pandemic. How is it for you getting back to? [00:01:23] Christina Corbett: You know it is strange because for a while there I was like I don't know if this will ever be possible again so I'm very happy that it is. Waking up, you know more than 30 minutes before my first meeting was difficult but it was nice. I'm excited to actually see people fully, see people's shoes and like see people walking around. I'm here with some of my coworkers who I'm meeting for the first time and like it is bizarre to see how tall people are in real life. So it's great. [00:01:51] Jamin Brazil: The height thing is interesting, isn't it? [00:01:53] Christina Corbett: It is. It changes the perspective a lot. I'm sad that people know that I'm short now but it's fantastic. [00:01:59] Jamin Brazil: Me too. [00:02:01] Christina Corbett: No. [00:02:02] Jamin Brazil: We should start a support club. [00:02:04] Christina Corbett: Short-port. No, I like that better, short support. There you go. Yeah. You know, innovative. [00:02:10] Jamin Brazil: So a lot of disruption in our space.

Let's talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here. To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil. We discuss: The importance of understanding Gen. Z. How is Gen Z different when it comes to working with researchers? Why are brands struggling? How can brands start working with Gen Z? Follow Jamin on LinkedIn here. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Steve Online: LinkedIn: https://www.linkedin.com/in/stevefadden/   Website: https://careers.google.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization.To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, everybody. I am Jamin, host of today's episode on the Happy Market Research Podcast. I guess that's kind of silly because I am the only host of the podcast. These interviews are being done in conjunction with the Qual 360 North American Conference this year, this summer, actually. This conference will be taking place entirely virtually on a dedicated conference platform. This is a unique environment that allows for a diverse range of both participants, speakers, and topics at a global level where they'll be uncovering trends. It's going to be very interesting. I've really enjoyed the podcast chats I've had an opportunity to do with the upcoming speakers. I will absolutely be attending and I hope you will too. If you would like to attend, please click the registration link inside of the show notes or simply google Qual 360, and you'll be taken right there. So, without further ado, our guest today is Steve Fadden, research lead for cloud platform at Google. Google is an America multinational technology company that specializes in Internet related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the big five technology companies, along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. Steve, thanks for joining me on the Happy Market Research Podcast today. [00:01:32] Steve Fadden: Yeah. Thanks so much, Jamin.

My guest today is Semaj Nitta, Student at Loyola University Chicago.  Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center. While attending LUC, Semaj has been supplementing her income and gaining experience as a Server at a local breakfast restaurant, Digital Market Internet, and a Student Caller for LUC. .  Find Semaj Online: LinkedIn: https://www.linkedin.com/in/semajnitta/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin: Hi, I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Semaj Nitta, student at Loyola University Chicago. Loyola University Chicago is a private catholic research university in Chicago, Illinois founded in 1870 by the Jesuits, Loyola is one of the largest catholic universities in the United States. Loyola’s professional schools include programs in medicine, nursing, and health sciences, anchored by the Loyola University Medical Center. While attending LUC Semaj has been supplementing her income just like many of us did through college and gaining experience as a server at a local breakfast restaurant, digital market intern, and a student caller for LUC. Semaj thank you very much for joining me on the Happy Market Research Podcast today. [00:00:53] Semaj: Thank you for having me. [00:00:57] Jamin: It’s an honor. I like to start with this kind of standard question. Give us some context for who you are. Tell us about your parents and what they have done and how that has informed what you’re doing today. [00:01:11] Semaj: Yes. Of course. Well my mom is a single parent and she’s also an immigrant and she was able to create her own business in Los Angeles, California. She worked multiple jobs to provide me the life that I've always wanted, but also working towards her goal which was to own her own hair salon. And I think being able to have a single parent but also an immigrant mother has really...

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color.  Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020.  Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist.  Find Whitney Online: LinkedIn: https://www.linkedin.com/in/wmdunlapf/  Twitter: https://twitter.com/ATouchofWhit  Website: https://www.insightsincolor.com/  Website: https://www.touchofwhit.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00]Jamin: Hey everybody. This is Jamin. You’re listening to the Happy Market Research Podcast. My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color is a community of multicultural market research and insight professionals and was founded in 2020. Prior to starting Insights in Color Whitney has held senior roles at Kelton as the director of cultural insights and added value as senior brand and cultural insights strategist. Whitney, thanks for joining me on the Happy Market Research Podcast today.[00:00:32]Whitney: Thanks for having me Jamin.[00:00:34]Jamin: As always I like to start with a little bit of context about you. Will you please tell us a little bit about your parents and how they informed your current career?[00:00:42]Whitney: Yes, I’m really glad you asked this question. I had to think about this quite deeply. My parents were in the military. Born in Chicago, found each other in Germany while being stationed out there. And I've got to be honest, the reason it took me so long to answer this question is because there’s not always a direct link from the military into the corporate world. The military doesn’t really prepare you for that world to how to navigate those spaces but it does, it could prepare you for other things. So I had to move around a lot. Lived in Germany, South Carolina, Texas, Virginia and I will say that that particular environment really allowed me to be able to acclimate to diverse office environments very quickly. I became a bit of a chameleon if you will and knowing how to do that in ...

Join us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an expert in building an influential network and provides exceptional advice on growing meaningful short-term and long-term professional connections. Jamin shares the value of the MSU MSMR program as it relates to providing access for students to top business connections. He also shares best practices on how to enjoy networking by talking about the amazing successes of others. All interested in being an expert in networking will gain highly valuable best practices from this episode.

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher.  Find Oliver Online: LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/  Website: https://www.ipsos.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil, you're listening to the Happy Market Research Podcast. My guest today is Oliver Sweet, Head of Ethnography at Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consultancy firm with headquarters in Paris, France. In October of 2011, Ipsos acquired Synovate, making Ipsos the world's third largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a parliamentary researcher. Oliver, it is an honor to have you on The Happy Market Research Podcast today. Thanks for joining me. [00:00:42] OLIVER SWEET: Thank you very much for having me. [00:00:44] JAMIN BRAZIL: Like to start out with our signature question. Tell us a little bit about your parents and how they inform what you do today. [00:00:51] OLIVER SWEET: Yeah. I like this question, it's a good one and it's made me go back and have a look. So my six-year-old daughter always says, "Daddy, you were so lucky because you had two daddies." Which I think is a kind of wonderful reframing of having – The idea of having a stepfather, which is basically how I grew up. So I got influences from my mother, my father, and then my stepfather as well. So my mom and dad were young and fun and enjoyed themselves, and then at 22 they sort of had me as a slightly happy surprise, I would put it. Before they'd finished their university courses and as ever at that age, sort of plans changed and they split ways when I was three. And I met my stepfather when I was eight, and it's all been wonderful, happy family since.

This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types of additives from transportation-related fluids like engine oils to personal care products, pharmaceuticals and medical devices Since 2011, Lubrizol has been a subsidiary of Berkshire Hathaway. It generated $7 billion in revenue and has an employee headcount of approximately 8,300 people globally. Prior to joining Lubrizol, Dan started his career as a research project manager for a non-profit. Since then he has served as Director of Consumer Insights & Strategy at Walmart, Director of Brand and Comms at Kantar TNS, and the VP of Market Insights, Analytics, and Strategy of GE. Find Daniel Online: LinkedIn: https://www.linkedin.com/in/danstradtman  Twitter: https://twitter.com/insightdan Website: https://www.lubrizol.com  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights.  Find Aaron Online: Website: https://www.methinks.io  LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer. Fresno, California-based Jamin is the super popular host of the Happy Market Research Podcast with more than 300 episodes in which he interviews consumer insight and research professionals and entrepreneurs from across the world.Jamin comes from a position of informed influence having founded top online survey platform Decipher in 2000 and Focus Vision research platform Focus Vision in 2016.An active contributor to the research industry and supporting early stage companies throughout California, Jamin is adjunct professor at California State University and an all-round nice guy.We discuss the world in 2020, research, entrepreneurship and much more.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

My guest today is Dom Boyd, Kantar Managing Director, UK.  Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its global headquarters are in London, UK. Prior to joining Kantar, Dom started his career in 1992 as a Content & Programme Director at WMUA 91.1 FM. Since then he has started several successful companies and served as a strategic executive at top agencies including Publicis Poke, APG, and Adam & Eve. Find Dom Online: LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15  Twitter: https://twitter.com/domboyd Website: https://www.kantar.com  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:03] Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a data, insights, and consulting company. It has more than 30,000 employees working in 100 countries in various research disciplines including social  media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP and its global headquarters are in London, UK. Prior to joining Kantar, Dom started his career in 1992 as a content and program director at WMUA 91.1 FM. Since then, he has started several successful companies and has served as a strategic executive at top agencies, including PublicisPoke, APG, and Adam & Eve. Dom, thank you for being on the Happy Market Research Podcast. [00:00:59] Dom Boyd: Thanks for having me. [00:01:01] Jamin Brazil: So I'd like to start with some context. Tell us about your parents and how they informed what you do today. [00:01:08] Dom Boyd: This is a surprisingly challenging question. I think you always want to be what your parents aren't, maybe, and I've definitely followed, tended to sort of follow my own path, I guess,

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: https://www.linkedin.com/in/danstradtman Twitter: https://twitter.com/insightdanWebsite: https://www.lubrizol.com  Dom Boyd, Kantar's UK Managing Director LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 Twitter: https://twitter.com/domboydWebsite: https://www.kantar.com  Dominic Carter, CEO of The Carter Group  LinkedIn: https://www.linkedin.com/company/carterjmrn-kk Twitter: https://twitter.com/carterjmrm Website: https://the-carter-group.com  Debbie Howard, Chairman of The Carter Group LinkedIn: https://www.linkedin.com/in/debbiehoward Twitter: https://twitter.com/carterjmrn Website: https://the-carter-group.com  Steve Kantscheidt, founder and CEO of Humantel LinkedIn: https://www.linkedin.com/in/stevekantscheidt Twitter: https://twitter.com/HumantelInc Website: https://www.humantel.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Chueyee Online: Email: chueyee@happymr.comLinkedIn: www.linkedin.com/in/chueyeeyangTwitter: www.twitter.com/chueyee15  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ “Breathe” by Shane Ivers: https://www.silvermansound.com  This Episode’s Sponsor:  This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. Jamin: COVID, West Coast WildFires, Presidential Elections, Black Lives Matter, Virtual School. 2020 will be marked as a year of change. This is why brands are looking at insights to drive action.  Dan Stradtman: That is one of the key changes is you really have to be focused in as an insights leader on return on investment. And what does that dollar buy me? And that can be very difficult to do, especially when you're talking about foundational research or early and early stage research type concept testing.  Jamin: I'm Jamin Brazil with Chueyee Yang and this is the Happy Market Research Podcast.  Chueyee: This is the capstone episode for our latest series on “How to Add Strategy to Market Research.” We have interviewed five research professionals from brands, agencies, and insights platforms including Lu-bri-zal and K...

This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with Confirmit, an early entrant in the DIY survey space as well as a leading CX platform.  Prior to joining Dapresy, Tobi was the Vice President of Hermelin Nordic Research.  Find Tobi Online: Website: https://www.confirmit.com/  LinkedIn: https://www.linkedin.com/in/tobi-andersson  Twitter: https://twitter.com/dapresy_tobi  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:02] Jamin Brazil: Hi. I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Tobi Andersson founder of Dapresy and Chief Product Officer at Confirmit. . Founded in 2008, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with Confirmit, and early entrant in the DIY survey space, as well as a leading CX platform. Prior to starting Dapresy, Tobi was the vice president of Hermelin Nordic Research. Tobi, thanks so much for joining me on the Happy Market Research Podcast today. [00:00:38] Tobi Andersson: Thank you very much. Glad to be here. [00:00:41] Jamin Brazil: Let’s start with our marquee question. Give us a little bit of context for the audience. What did your parents do, and how did that inform your current career? [00:00:49] Tobi Andersson: Yeah. That’s a good question. Actually, I didn’t plan to work within the market research industry. I originally grew up on a farm, and I was very much focusing on – during my time at school to become a farmer. And I also started very, very many years to get a master degree in farming. But during the studies, I realized that the farming industry, they needed to be more – using more technology. And at that time, this was the late ‘90s, there was not that much of IT solutions for the farming industry. So, during my study – the time at school, I started to learn how to program, because I wanted to create software for farmers. And I think I did that quite well, because I became a quite good programmer. And then when I was finishing my studies, and I was going to apply for my first job, that was actually at a market research agency, a fieldwork house, which is primarily market research. So, I applied for that job, and I started my career as a software programmer instead. So, yeah, that was a big change in my – to my focus. But that’s how I started in the industry. [00:01:52] Jamin Brazil: That’s so interesting. And we have seen an explosion over the last, I’d say five years, but it’s been obviously a lot more than that – earlier than that, that really mass adoption, with companies like John Deere, in the actual technology space. So, farming is now probably one of the more technologically enabled industries or sectors in our economy. [00:02:14] Tobi Andersson: No, I fully agree. The farming industry, it’s really much into technology nowadays. And here in Sweden I run a farm, in parallel with everything else I’m doing. And you can clearly see now, that technology has been very, very presenting in all the modern tractors and combines, and really supporting the farmers to get more out of each square of crops. [00:02:37]

My guest today is Jared Feldman, CEO & Founder of Canvs AI. Founded in 2010, Canvs is a software as a service company focused on measuring emotion.  Jared is an experienced entrepreneur and was named in Forbes’s prestigious 30 under 30 which identifies top entrepreneurs under 30 years of age.  Find Jared Online: Website: https://www.canvs.ai  LinkedIn: https://www.linkedin.com/in/jaredfeldman  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hi, everybody. I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Jared Feldman, CEO and Founder of Canvs AI. That's C-A-N-V-S AI. Foundered in 2010, Canvs is a software as a service company focused on measuring emotion. Jared is an experienced entrepreneur and has been named Forbes prestigious 30 Under 30, which identifies top entrepreneurs under 30 years of age. Jared, thanks so much for joining me on the Happy Market Research Podcast today. [00:00:38] Jared Feldman: Thanks so much for having me, Jamin. It's a pleasure to be here. [00:00:43] Jamin Brazil: Today, almost everyone has taken surveys. But did you know that SurveyMonkey offers complete solutions for professional market researchers? In addition to flexible surveys, their global audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market research feedback with seven new expert solutions for concept and creative testing. With built in customizable methodology, AI powered insights, and industry benchmarking, you can get feedback on your idea from your target market in a presentation ready format, and by the way, in as little as an hour. For more information on SurveyMonkey's market research solutions, please visit surveymonkey.com/market-research. That's surveymonkey.com/market-research. Support for the Happy Market Research Podcast comes from Fuel Cycle. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that enables leaders and their teams to improve product, brand, customer, and employee experiences with no insights experience required.

In this episode, we’ll hear from Pepper Miller, President of the Hunter-Miller Group on her opinion and experiences about diversity in consumer insights.  Find Pepper Online: Website: http://www.peppermiller.net LinkedIn: https://www.linkedin.com/in/peppermiller  Twitter: https://twitter.com/peppermiller Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hi, I'm Jamin Brazil. You're listening to the Happy Market Research Podcast. My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker. In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study, commissioned by Radio 1 and conducted by Glovich [ph]. Today, Pepper is the president of the Hunter-Miller Group, author of Black Still Matters in Marketing, and co-author of What's Black About It? Pepper, thanks for joining me on the Happy Market Research Podcast today. [00:00:45] Pepper Miller: I'm delighted to be here, Jamin, and I love your name, by the way. That's a very cool name. [00:00:51] Jamin Brazil: Thank you very much. I owe it all to my parents. I did it. I was going to say, "I did a good job picking." [00:00:57] Pepper Miller: I love that. That's right. We pick them. [00:01:01] Jamin Brazil: Anyway, so well, speaking of parents, tell me a little bit about your parents and how they informed what you do today. [00:01:07] Pepper Miller: So my parents, they're both deceased. I miss them a lot. Glad I picked them, to your note. But my parents- so my mom was an educator. And she was adventurous, Jamin. She was really ahead of her time. She had this intellectual curiosity, and I believe I got that from her. So my mother was traveling to Europe alone, and I remember she even- she went to Morocco too and she came back with pictures of her riding on a camel with a snake around her neck. So-. [00:01:44] Jamin Brazil: Oh my God. [00:01:45]

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment.  My guest today is Chris Havemann, CEO of RealityMine. Founded in 2012, RealityMine is a passive metering technology, enabling the tracking of consumers on multiple devices—across all major platforms—providing a holistic view of their daily lives. Headquartered in Manchester, England, with offices in London and Sydney. Prior to joining RealityMine, Chris was the CEO of Rated People and the co-founder and CEO of Research Now. Find Chris Online: Website: https://www.realitymine.com/  LinkedIn: https://www.linkedin.com/in/chris-havemann-19a04b8/ Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music:“Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin: Hi, I'm Jamin Brazil. You're listening to the Happy Market Research Podcast. My guest today is Chris Havemann, CEO of RealityMine. Founded in 2012, RealityMine is a passive metering technology enabling the tracking of consumers on multiple devices across all major platforms, providing a holistic view of their daily lives. RealityMine is headquartered in Manchester, England with offices in London and Sydney. Prior to joining RealityMine, Chris was the CEO of Rated People and the cofounder and CEO of Research Now. Chris, thank you so much for joining me on the Happy Market Research Podcast. [00:00:37] Chris: My pleasure, Jamin. Great to be here. [00:00:40] Jamin: So I'd like to start out with a little bit of context as usual. Maybe you could tell us a little bit about your parents and how they inform what you do today. [00:00:47] Chris: It's a really interesting question. Without wishing to disrespect my parents, just to give you an idea, my mom was a housewife and my stepdad was a university professor. And in fact, I don't think I do take much inspiration career-wise from what they did. If anything, I think my inspiration comes from my grandfather, who was a self-made entrepreneur. The only boss he ever had, he says - he used to say was the RAF during the second World War. And I think that seeded somewhere in me an entrepreneurial gene that led to me cofounding Research Now and other things in the world of market research. [00:01:24] Jamin: Did you spend a lot of time with your grandfather? [00:01:27] Chris: Yes, I did. I actually left my parents' home on my 15th birthday. At the time we were living in Canada, and I moved across the Atlantic back to where I was born in England. And I lived with my grandparents, so my sort of formative teenage years or late teenage years were living with my grandparents. [00:01:42] Jamin: That's super interesting because I have a similar story. It's not about me, sorry, but just from a connection perspective, I did a similar thing where I moved out of my parents' in my mid-teens and in with my grandparents. And my grandfather was instrumental in my life in a very similar way as an entrepreneur, and he had his hands in lots of different things from garden farming to farmers market-type things to dairies, importing and exporting and whatnot. And so is very - I think that the entrepreneurial gene for me really came from his mentorship, and yes. So was he part of or around when you started Research Now? [00:02:33] Chris: Yes, he was. He's dead now because we started Research Now, myself and Andrew Cooper way back in 2000 actually, or 2003 when we rebranded as Research Now. And he was alive for about another seven or eight years after that, so he saw the early struggle, which I think all entrepreneurs go through. But also, I'm very pleased to be conscious that he also saw the early successes,

In this episode, we’ll hear from Orion Brown, founder of the Black Travel Box & Brand Management Consultant on her opinion and experiences about diversity in consumer insights.  Find Orion Online: Website: theblacktravelbox.com LinkedIn: https://www.linkedin.com/in/orionbrown  Twitter: https://twitter.com/Orion_Helana  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. My guest today is Orion Brown, founder of The Black Travel Box and brand management consultant. The Black Travel Box is a line of personal care products for travelers of color, that makes travel easier. Prior to starting The Black Travel Box, Orion has served as senior brand manager at Kraft Foods, Backflip Studios, and Oracle. Thank you so much, Orion, for joining me on the Happy Market Research Podcast today. [00:00:29] Orion Brown: No problem. Thanks for having me. [00:00:31] Jamin Brazil: So, I’d like to start with a little bit of context. Tell us about your parents, and how they have formed what you’re doing today. [00:00:38] Orion Brown: So, I grew up on the south side of Chicago. I grew up primarily in a single-parent household. I was raised by my mom. And my dad and I actually are in touch later in life. And so, for many years, I was the only child, with a lot of time on my hands. Similar to kind of how people are feeling right now. I spent a lot of time reading, and being very nerdy. And that was always really encouraged by both of my parents, just to work really hard, and have very, very clear goals. And so, ironically, what I do today has nothing to do with what I’d say the first 20, 22 years of my life focused on. I always thought I was going to be a doctor, and a lot of life happened, and I got to my junior year of college, and I was like, I need to pivot, and I need to go get a real skill. Because all– I know pipettes and I know O-chem. But, like, how do I go out into the world? And so, really for me, I think it was the encouragement to focus on goals, and be really clear about what it is that I want. And then,

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20|20. 20|20 is headquartered in Nashville, with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS, Ross worked on the marketing agency side where he oversaw brand strategy on brands including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm.  Find Ross Online: Website: https://www.overtheshoulder.com/  LinkedIn: https://www.linkedin.com/in/ross-mclean-9766842/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com  [00:00:03] Jamin: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Ross McLean, co-founder, executive director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20/20. 20/20 is headquartered in Nashville with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS or Over the Shoulder, Ross worked on the marketing agency side, where he oversaw brand agency strategies for big companies, including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm. Ross, thanks so much for joining me on the Happy Market Research Podcast today. [00:00:53] Ross: Thank you for having me. Very happy to be here. [00:00:58] Jamin: This episode is brought to you by Survey Monkey. Today, almost everyone has taken a survey, but did you know that Survey Monkey offers complete solutions for market researchers? In addition to flexible surveys, their global audience panel and research services. Survey Monkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With built in customized methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format, and by the way, in as little as an hour. For more information on Survey Monkey's market research solutions, visit surveymonkey.com/market-research. That's surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the Survey Monkey sales team before June 30th for a discount off your first project. So we like to start out with this context question. Tell us a little bit about your parents and how they informed what you're doing today. [00:02:10] Ross: Yes. So I read ahead, and I knew this question was coming, so I thought about it a little bit. So my dad, he was a marketing guy for a big company in Canada, and I think I learned a lot through just observations and hearing his stories and hearing him discuss what that world was sort of like and how it worked. But I think, you know, I tried to boil it down a little bit more, and I think the thing that affected me most that he taught me was probably empathy. He was very, very big on hold your temper. Don't ever judge anyone until you've walked a mile in their shoes, and you really need to understand the perspective of somebody else, even if it's difficult, even if it's kind of objectionable, so that you can understand where their head's at, and you can go forward.

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment.  My guest today is Giles Palmer, Founder and CEO of Brandwatch.  Founded in 2007, Brandwatch is a global enterprise social intelligence company. It allows users to analyze and utilize conversations from across the social web. Brandwatch employs more than 500 people.  Giles is also the Chairman of Futrli, an SMB focused software company. Prior to founding Brandwatch, Giles founded the Runtime Collective, a software company. And, he started his career in accounting.  Find Giles Online: Website: https://www.overtheshoulder.com/  LinkedIn: https://www.linkedin.com/in/ross-mclean-9766842/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music:“Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Giles Palmer, founder and CEO of Brandwatch. Founded in 2007, Brandwatch is a global enterprise social intelligence company. It allows users to analyze and utilize conversations from across the social web. Brandwatch employs more than 500 people. Giles is also the chairman of Futrli, an S&B-focused software company. Prior to founding Brandwatch, Giles founded the Runtime Collective, a software company, and he started his career in accounting. Giles, thank you so much for joining on the Happy Market Research Podcast today. [00:00:42] Giles: It's a pleasure to be here, Jamin. [00:00:43] Jamin: Let's start with a little bit of context. Tell us about your parents and how they informed what you're doing today. [00:00:51] Giles: Yeah, my parents were - well, my dad is no longer alive. My mom is. They were kind of a traditional stay-at-home mom, working dad family. My dad had a very high work ethic. He came from a working-class background. He was kind of a smart guy that did OK at school. And eventually got into quantity surveying. So, kind of geeky surveying. And joined a firm when he was, I think, 27. And retired from the same firm when he was 55. And he worked his way up to senior partner. So, he just kind of grounded out in the same industry for 30-odd years. And just worked really hard. And didn't put too much pressure on me and my sister to work hard when we were kids. In fact, I often asked him for advice, and he was reluctant to give me any advice. He was kind of like, you've just got to figure it out for yourself, Giles. I went to a private school, I went to a good university. I read physics at University, I came out of that. I was bumped up a year at school, so I came out pretty young. And I was trying to figure out what I was going to do with my life. I had no idea about anything at that point. I was kind of 21. So, a little bit like studying law in the US, you can go into British grads often - certainly back then, in the early '90s, went into accountancy to get a kind of a general business grounding. So, I went and did that. I was really not very good at it. My heart wasn't in it. And then I kind of joined a few industries, I explored a few different industries. Didn't really get on with any of those. I was a geeky kid. I was into computer games and programming and stuff. And I kind of got - the Internet really didn't appear until I was in my late 20s. And when it did, I kind of - me and some friends started up a company, which we call Runtime Collective, building web applications for people. But in terms of my parents' influence on me, I think if I could take one thing out of that, it would be work ethic. I was kind of a lazy kid. I found schoolwork incredibly boring, but I could do it reasonably well.

My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute.  Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms.  Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Strategic Partnerships.  Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrew-moffatt-7064422/  Twitter: https://twitter.com/moff727  Website: https://www.opinionroute.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. 

"You live once. Love the... 1. stuff you build, 2. the people you build it for, and 3. the team you build it with." - Jamin Brazil Host of the Happy Market Research Podcast, Jamin Brazil is a dedicated influencer in the insights world. He is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. We're excited for you to hear this great episode of On the M/A/R/C! View a transcript of the podcast here. Transcripts are powered by FFTranscription - Delivering fast, accurate marketing research transcripts in 48 hours or less.

My guest today is Steve Mast, President & Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify. Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entrepreneur.  Find Steve Online: Twitter: www.twitter.com/stevemast  LinkedIn: www.linkedin.com/in/stevemast  Website: www.delvinia.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com  This Episode’s Sponsor:  This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:03] Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Steve Mast, President and Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based group of companies that provide consumer insights and data collection solutions, including Delvinia custom solutions, Asking Canadians, Asking Americans and Methodify. Prior to joining Delvinia in 2000, Steve has been a video game producer, architectural designer and entrepreneur. Steve, thanks so much for joining me on the Happy Market Research podcast today. [00:00:38] Steve Mast: Thanks, man. It's great talking to you again. [00:01:46] Jamin Brazil: So the world has changed. It is March 27th, 2020. We're going to talk about that in a minute. But before we do, let's set some context. Tell us a little bit about your parents and how they have informed what you do today? [00:01:59] Steve Mast: Sure, well, first off, my mom actually she worked at the local hospital. She was a ward clerk, so she was a front line staffer if you will. So first and foremost, hats off to all the front line folks right now that are dealing with this crisis that we're going through right now. So big shout out to them. My dad was in banking, pretty much so for 37 years, I thought about the years right. But he really loved to work with his hands. He actually didn't really love banking, but back then, you were either a doctor or lawyer or a banker. That's what you did when you got out of school but he loved to create. Particular to build furniture, homes, he built huge parts of our cottage. So he loved to work with his hands. And they both were really good at design, particularly they were very crafty, very resourceful people. So I think I kind of inherited a lot of that from them. Obviously when I got out of school, I had no desire to be in banking. Hence I had this sort of interesting career path which I sort of referred to as a squiggly line versus a straight line. Had really no idea then I loved design, took architecture, realized you probably don't want me designing buildings because I think they would fall ov...