Podcasts about happy market research

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.  Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/  Website: https://www.ipsos.com/en-us  Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus  Full-time online  Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy Market Research podcast today. [00:00:34] Emmanuel Probst: Jamin, thank you so much for having me on the show, and it's so great to be connecting with you and reconnecting with your audience, your community. It's always a pleasure coming on the podcast. [00:00:47] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSNUs program at B-R-O-A-D. msu. edu/marketing. Again, B-R-O-A-D-.-M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited, time user seats are free if you'd like to learn more or create your own account visit HubUX.com. So on September 7th, 2021, you released Brand Hacks, how to build brands by fulfilling the customer quest for meaning. It had outstanding content, like I went through that book, I literally read that book three times on a trip to Europe there and back. And it was transformational for me, a lot that I could talk about.

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today's top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeall/  Website: https://beallrt.com/  Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1 Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jam Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Anne Beall, founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today's top brands. Anne holds a PhD from Yale and has worked at Boston Consulting Group and National Analysts. Anne, thank you very much for joining me on the Happy Market Research podcast today. [00:00:27] Anne Beall: Well thank you for having me. I feel so happy just being here. [00:00:35] Jam Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel management,

Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery. Find Hunter Online: LinkedIn: https://www.linkedin.com/in/hunterthurman/ Alpha-Diver: https://www.alpha-diver.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi everyone. You're listening to the Happy Market Research podcast. Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identify the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a consultant at WPP and Global Insights of Strategy and Innovation. Additionally he served over a decade as an innovation strategy mentor at the Brandery. Hunter, welcome to the Happy Market Research podcast. [00:00:36] Hunter Thurman: Great, thank you. Great to be here. [00:00:41] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D. M-S-U. edu/marketing. Again, B-R-O-A-D. M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys.

My guest today is Susan Fader, founder of FaderFocus.Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and get “un-stuck,” reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/ FaderFocus: https://www.faderfocus.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Welcome you're listening to the happy market research Podcast. I'm Jamie Brazil your host. Today we have a special guest, Susan Fader. Founder of Fader Focus. For the last 34 years Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get in quotation marks unstuck. Reframing their energies, your energies. Also helping them with really addressing the conformational bias that all of us have when we're approaching specific problems or market challenges. One of the things that I found really standoutish about Susan is she applies a no holds barred or no sacred cows view or approach to the problems that her clients are facing or even the market is facing more broadly. And so, with that kind of a framework it really allows someone to come in with a fresh perspective and reframe for us as researchers or as executives, the market what they want and what we can deliver to them. And so with that, Susan, I wanted to welcome you to the Happy Market Research podcast.  [00:01:18] Susan Fader: Thank you. Very excited to be here. [00:01:22] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D.M-S-U.E-D-U/marketing. Again, B-R-O-A-D.M-S-U.E-D-U/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time user seats are free. If you'd like to learn more or create your own account visit hubux.com. In April,

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk    This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US.  Enjoy! Alright, let's make this a kick ass day!    Management Tips for Gen Z (Part Two) This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”. In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA's annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations.  You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.   How Gen Z Views Themselves  According to Chris and Erin's report, Gen Z views themselves as:  Tech savvyOpen mindedCreativeFast learnersDetail oriented How Other Generations View Gen Z All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including…  EntitledLazy NeedyMoves too fastNarcissistic While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment.  For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday.  My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day.  Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month.  The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.” Compare that to this TikTok of a Gen Zer explaining to their...

Today I'm joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends.  There are a few things that are very interesting about Civic Science that you may not know.  First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban.  Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs.  Find John Online:  LinkedIn: https://www.linkedin.com/in/johndick/  Company: https://civicscience.com/   Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles: https://www.youtube.com/watch?v=H5v3kku4y6Q References: Millennials at work by PWC: https://www.shrm.org/hr-today/news/hr-magazine/documents/millennials-at-work.pdfThe Science Behind Social Media's Hold on Our Mental Health BY BRITTNEY MCNAMARA: https://www.teenvogue.com/story/the-science-behind-social-medias-hold-on-our-mental-health This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  Today is May 9th, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  This is episode 552.  And, today, according to Spotify, Harry Styles' “As It Was” is the number one song in the US.  I love how the music review site, pitchfork.com put it, “If Styles' last record was about having sex and feeling sad, “As It Was” seems to be about having sex, feeling sad, then getting over it.” Alright, let's make this a kick ass day!    Today I'm going to cover the topic of managing employees, specifically Gen Z. This is the first of a two part series on the topic.  To start, let me be honest with you…I'm not perfect and am still figuring this out. So, feedback is welcome and appreciated! Let's start with a sclesious statement. If you are a Gen Xer, that is 42 to 57 years old, then you recall the disruption to the hiring, training and engaging of Millennials as they entered the workforce.  A whitepaper published in Novermber 2011 by PWC said, “The millennial generation, now entering employment, will reshape the world of work.” And they did.  The risk management group Thomas McGee said, “As young professionals, they look for processes, documentation, and recruitment language as evidence of a commitment to workplace safety.” One great example is how UPS adopted VR for driver safety trainin...

In Episode 9 of Looking Outside we discuss the evolving expectations of market research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX. Jamin shares techniques he's developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities. As a voice of influence in the industry, Jamin also speaks to the importance of finding the ‘one Jamin' by building consistency and removing the ego. As he says, it's about (really) listening and being humble. Jamin also shares how he continues to push himself to learn, through active adoption of hobbies that take him into uncomfortable spaces.  -- To look beyond the familiar, Jamin takes on a hobby in an area that he's less comfortable in, and actively participates in that so he's learning by doing. Right now that's in the crypto world of Coinbase and OpenSea. https://podcasts.apple.com/gb/podcast/happy-market-research-podcast/id1423733045 (Check out Jamin's Happy Market Research podcast.) https://podcasts.apple.com/gb/podcast/ep-501-how-gen-z-is-different-and-why-you-should-care/id1423733045?i=1000546970152 (Hear the episode Jo Lepore appeared on.) https://happymr.com/ep-106-edwin-wong-senior-vp-of-research-and-insights/ (And listen to the episode referenced here with Edwin Wong on communities.) -- Jamin is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000. Today, Jamin is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast. Connect with Jamin on https://www.linkedin.com/in/jaminbrazil/ (LinkedIn) and https://twitter.com/jaminbrazil (Twitter). See more on HuUX https://hubux.com/ (https://hubux.com/), and take a listen to the Happy Market Research podcast https://happymr.com/ (https://happymr.com). -- Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at http://www.looking-outside.com/ (www.looking-outside.com). Connect https://www.linkedin.com/in/joannalepore/ (with Jo) and join the https://www.linkedin.com/company/looking-outside (Looking Outside community) on LinkedIn. Check out Jo's foresight podcast https://futureimagined.captivate.fm/ (Future Imagined) (produced for Mars Wrigley). -- Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2022. OBOY and Neon Beach music features in Episode 9, via Soundstripe.

Our guest today is Mark Slobbe, Partner and Co-founder of Lighthouse Consulting.  Find Mark Online: LinkedIn: https://www.linkedin.com/in/markslobbe1/ Email: mark@lighthouseconsulting.io Company: https://www.lighthouseconsulting.io/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Chueyee Yang: Today is April 11th, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors. [00:00:19] Jamin Brazil: Support for the Happy Market Research Podcast and the following message, comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full-Time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com. [00:01:35] Chueyee Yang: This is episode 518, and according to Spotify, As It Was by Harry Styles is currently the number one track with more than 78 million streams. This song was released earlier this month. And according to Spotify, As It Was was the most streamed song in the US in one single day with 8.3 million streams. Take a listen. [00:01:58] [SONG PLAYS] [00:02:38] Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. My guest is Mark Slobbe, partner and co-founder of Lighthouse Consulting. Mark and I have been in the industry for quite a while, but we recently had a conversation, it centered around data quality and I'm like, I have got to get your point of view on the podcast. So that really became the impetus. Mark, welcome to the show. [00:03:00] Mark Slobbe: Thank you very much for having me. [00:03:01] Jamin Brazil: Let's start with some context. Tell us about your parents and how they inform what you do today. [00:03:06] Mark Slobbe: Sure. So I'm from the Netherlands and my dad worked for Honda in the Netherlands,

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 28, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  This is episode 510 and, according to iTunes, Cold Heart by Elton John & Dua Lipa is the number one song across the globe.  Today is the last day of February. We are 2 months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world, the invasion of Ukraine by Russia and the threat of an economic downturn.  But! This isn't a show on current events. It is a show about the world of consumer insights.  What I'd like to draw your attention to is that the world of consumer insights tends to operate at a micro level. What I mean by this is businesses have questions like… is my software easy to use, do consumers like the way my product tastes, what other products should we develop,are my customers happy, and so on.  The answers to these research questions rarely are placed in the context of our broader world.  Let me be clear.

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 14, 2022. Happy Monday & Happy Valentine's Day!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  This is episode 507 and, according to Spotify, We Don't Talk About Bruno is number one in the US.  Today is a day to celebrate love.  According to wikipedia, Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love of a mother differs from the love of a spouse, which differs from the love for food. Most commonly, love refers to a feeling of a strong attraction and emotional attachment. But brands haven't always loved their customers.  When I started my career in consumer insights back in the early 2000s, brands talked about “Share of Wallet”.  As the term suggests, marketers viewed each potential consumer as a wallet containing a finite amount of cash. The job of sales and marketing was to extract a...

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 7th, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. In today's episode, we'll cover:  In a crazy world, how your local grocery store is keeping us connected and improving our mental health Top TunesAnd, a name change for this podcast This is episode 506 and according to Spotify, GAYLE - abcdefu is the number one song across the globe.   OK! Let's jump in with both feet!  HubUX (AKA me) did some research to help marketers understand consumer grocery shopping habits.   On January 3rd, 2022, HubUX launched a quantitative and qualitative study among our panel with the main focus on uncovering how grocery shopping preferences have changed pre and post covid.  Why do we care about this topic? Because late last year the BBC released a story titled, “How the corona virus is changing grocery shopping.” They sighted several statistics like “food delivery,” search frequency pointing to a future where consumers are not going to shop in-person.  To this, I call bullshit.    The participants were recruited through our panel and vetted via a video audition question. The panel was originally sourced through social platforms including Facebook, Instagram, and TikTok.  All research was handled internally by HubUX. Headline 1: Today, People Still Use In-Person Grocery Stores more often than digital options.  Based on our research, all consumers more frequently visit their local grocery store versus online alternatives.  The average person shops for groceries 6 times per month.  When I first saw this, I was a little surprised because this stated frequency is the same as what was reported pre covid according to Satistica. You can find a link to that report in the show notes.  But after talking to a few participants, the usual shopper plans a weekly trip and then supplements based on running out of supplies like spices, dry goods, and proteins.  Headline 2: Younger Shoppers Are Looking For Deals In fact, nearly half of all shoppers go out of their way to check the clearance area wherever they grocery shop.

This episode is in collaboration with QUAL360 North America.  Our guest is Yogesh Chavda, Head of Insights at WS Audiology.  WS Audiology is a privately-owned manufacturer of hearing aids with headquarters in Denmark and Singapore with roots going back to 1878. The current company employs more than 11,000 people globally.  Prior to joining WS Audiology, Yogesh has served as an Associate Director at P&G, Global Director of Consumer & Market Insights at Amway, Global Director of Marketing Research & Analytics at Kimberly-Clark, Global Head of Always On Marketing at Spotify, Head of Insights at Pinterest, and Founder of Y2S Consulting. QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer  Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Yogesh Online: LinkedIn: https://www.linkedin.com/in/yogeshchavda1/  Website: https://www.wsa.com/en/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Our guest today is Yogesh Chavda, Head of Insights at WS Audiology. WS Audiology is a privately-owned manufacturer of hearing aids with headquarters in Denmark and Singapore with roots going back to 1878. The current company employs more than 11,000 people globally. Prior to joining WS Audiology, Yogesh has served as an Associate Director at Procter and Gamble, Global Director of Consumer and Market Insights at Amway, Global Director of Marketing Research and Analytics at Kimberly Clark, Global Head of Always On, Marketing at Spotify, Head of insights at Pinterest and founder of Y2S Consulting. Welcome. [00:00:45] Yogesh Chavda: Thank you for having me. [00:00:49] Jamin Brazil: Support for the Happy Market Research podcast and the following message comes from Michigan State's marketing research program and Hub UX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's marketing research program.

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 24th, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. In today's episode, we'll cover:  AnalogFolks launch a new division based on behavioral economics Meet a 12 year oldAn introduction to the Metaverse Some tips on scaling your business  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  This is a shameless plug.  Kristin Luck and myself are launching a new cohort for The Consortium. The Consortium is a 12-month long forum that connects and supports entrepreneurs and revenue focused sales leaders who are gunning for their next big breakthrough.  Kristin Luck and myself carefully curate and moderate your group of peers designed to help you navigate through business challenges and break through your revenue ceilings by leveraging the collective intelligence of others, with direct support from serial entrepreneurs who have been in the trenches and successfully exited!. For more information, check the link in the show notes or DM me on LinkedIn.  This is episode 504 and according to Spotify,

Find Aruna Online: LinkedIn: https://www.linkedin.com/in/abagchi/ Website: https://www.oneplus.com/ Find Aaron Online: LinkedIn: https://www.linkedin.com/in/aaronward/ Website: https://www.asknicely.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 17, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. 

Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 10, 2022. Happy Monday!  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Before intros, sponsors, and content I'd like you to join me in honoring Naomi Henderson by reading her obituary published by The Washington Post on Jan. 7, 2022. Naomi Henderson CEO of RIVA Market Research and co-founder of RIVA Training Institute, Naomi R Henderson, 77, passed away on December 21, 2021, from complications related to Covid.  She was vaccinated.  Naomi was born in Alexandria, Louisiana, on January 2, 1944, the second of four daughters to Joseph and Anna Hairston. As the daughter of an Army officer, she grew accustomed to traveling and starting fresh in new places. She traveled across the US six times by car, and across the Pacific Ocean twice to live in Asia.  Naturally creative, Naomi wrote and performed plays in elementary school for the neighborhood families on her front porch, using bedsheets as curtains to ensure her entrances were dramatic.  She attended Roosevelt High school in Washington, DC, and received undergraduate degrees in psychology and education from D.C. Teachers College and a master's in education from American University.  She was a guest lecturer at George Washington University, Georgetown University, University of Georgia, and Hood College.  She was excited to continue her education and, before becoming ill, had recently announced that she would be pursuing her doctorate in 2022.  She served as a Master Trainer, teaching researchers the art and science of rigorous qualitative research techniques, writing curriculum for public and custom courses, and fulfilling her dream of leaving the industry better than when she entered.  Naomi led more than 6,000 focus groups and interviewed more than 60,000 respondents in groups or individually, receiving national recognition as a Master Moderator. She's been featured by Forbes Magazine and The New York Times, with T.V. appearances including The CBS Evening News, PBS Health Week, and NBC Dateline, along with several podcasts.  She married the love of her life Luc Henderson in 1964...

Our guest today is Dr. Ari Zelmanow, the Sherlock Holmes of Consumer Behavior. He is also the Senior Director of Research, Analytics, and Insights at Gtmhub.  Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an Objective & Key Result framework. Today, Gtmhub serves over 500,000 users across 1,000 organizations globally.  Prior to joining Gtmhub, Dr. Zelmanow has held senior insight roles at Panasonic, Twitter and Altria.  Find Ari Online: LinkedIn: https://www.linkedin.com/in/zelmanow/  Website: https://gtmhub.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai  [00:00:00] Jamin Brazil: Hey everyone. I'm Jamin, you're listening to the Happy Market Research podcast. My guest today is Ari Zelmanow, the Sherlock Holmes of consumer behavior. He's also the senior director of research analytics and insights at Gtmhub. Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an objective and key results or OKR framework today. Gtmhub serves over 500,000 users across 1,000 organizations globally. Prior to joining Gtmhub, Dr. Zelmanow has had senior insight roles at Panasonic, Twitter and Altria. Ari, thanks for joining me on the Happy Market Research podcast. [00:00:46] Ari Zelmanow: Thanks Jamin. Thanks for having me. [00:00:51]

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Tiffany Online: Website: https://murrayhillnational.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. You are listening to the Happy Market Research podcast live at CRC. The Insights Association is hosting us here at – in Dallas, Texas. It is a big state. My guest, Tiffany Dixon, Murray Hill National. I have used Murray Hill for almost three decades if that tells you anything about how long I've been in this space. Big fan. Tiffany, welcome to the show. [00:00:23] Tiffany Dixon: Thank you very much. Happy to be here. [00:00:25] Jamin Brazil: So tell me a little bit about Murray Hill. [00:00:27] Tiffany Dixon: Sure. Our core business is recruiting. So we focus on mainly quant recruiting. We also do some qual as well. And we have a brick-and-mortar focus group based in Dallas and then we partner with other facilities across the nation. So we can host any methodology, online, in person, you name it. And we've got a proprietary panel. We do consumer B2B and health care. Health care consists of patients, doctors, nurses, everything under the gamut there. And that's – we're all based in Dallas. So our core recruiting company is – we're all in Dallas here. Yes, which is nice, which has been great too because you know everybody talks about the pandemic and everything like that, but we were lucky enough to be you know back in the office together recruiting quick; very quick. [00:01:18] Jamin Brazil: For sure. Well this is one of the first back to physical space, in person – that's the word for that – events in market research. What do you think about getting back in person? [00:01:29] Tiffany Dixon: Oh I think it's great. I think it's definitely past time. We needed this. Everybody needs to get back seeing people. I think you know when you stay at home I mean you naturally start to become a little bit introverted and you miss that camaraderie and just the personal interaction, and you know the ideas that bounce off of each other. When you're you know stuck at home just behind your laptop you kind of lose that. You kind of – I feel like you lose. [00:01:51] Jamin Brazil: A hundred percent. [00:01:53] Tiffany Dixon: You lose the steam. And you know I like getting out every day and going to the office and going back home. It separates it, which is nice. And I think again, you're more creative. You know I had brain mush sometimes when I was sitting at home. I was like I need to get out. I need interaction, so. [00:02:10] Jamin Brazil: So it's been really good for you it sounds like. [00:02:11] Tiffany Dixon: Yes. [00:02:12] Jamin Brazil: And obviously having a focus group facility really good for that as well. [00:02:14] Tiffany Dixon: Exactly. [00:02:15] Jamin Brazil: Thinking about 2021, I mean the pandemic has really digitized market research. It's kind of like a time machine. I feel like we went ten years in the future and now we're like right here. [00:02:25] Tiffany Dixon: Yep. [00:02:26] Jamin Brazil: What do you see as a trend moving into 2022 as a result of the pandemic? [00:02:30] Tiffany Dixon: You know I think we're going to continue to see the online research.

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute.  RIVA, founded in 1981, as a qualitative market research services company.  In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Training Institute enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research methodologies. Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation.  Find Naomi Online: LinkedIn: https://www.linkedin.com/in/naomi-henderson-7885b42/  Website: https://www.rivainc.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  [00:00:00] Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Naomi Henderson. CEO, co-founder of Riva Market Research and Training Institute. Riva was founded in 1981. As a qualitative market research services company. In 1982, Riva established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the Riva Training Institute enjoys an international reputation for its experiential curriculum in foundational and advanced qualitative market research methodologies. Prior to starting Riva, Naomi spent the previous 17 years working for some of the companies known as Beltway Bandits, and Opinion Research Corporation. Naomi, thank you for joining me on the Happy Market Research podcast today. [00:00:56] Naomi Henderson: Glad to be here. Thank you. [00:01:00] Jamin Brazil: This episode is brought to you by Momentive. You may have heard that survey monkey is parent company recently rebranded as Momentive. A leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace of modern business, so you can deeply understand your market, elevate your brand, and build winning products faster. Momentum offers 22 purpose built market research solutions that incorporate an AI engine, built in expertise, sophisticated methodologies and an integrated global panel of over 144 million people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything, from research design to customer reporting as needed. So you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai. That's M-O-M-E-N-T-I-V-E.ai. Probably none of our listeners know what the Beltway Bandits are. Can you give us a brief intro? [00:02:03] Naomi Henderson: Sure thing. Living in the DC area, there's so many terms and acronyms for what goes on around here. And around our city is a pair au fi? A periphery of highways called the Beltway. And inside the beltway rents are high. And outside the Beltway rents are lower for office space. So a lot of companies that serve as vendors to the federal government work outside the Beltway, but right on the periphery. And so you write a proposal,

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide's start very interesting.  In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership. Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list.  Prior to joining Nationwide, Jonathan has served as a leader in several brands you'd recognize including McGraw-Hill as their Director of Design Research.  This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers. Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Jonathan Online: LinkedIn: https://www.linkedin.com/in/jonathangrove/  Website: https://www.nationwide.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization.To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, I'm Jamin host of the Happy Market Research podcast. This interview is being done in conjunction with the Qual360 conference. Qual360 will take place virtually on their dedicated conference platform. Join the most dedicated community of qualitative market researchers and connect with client side researchers, innovative agencies, independent moderators, and disruptive technology providers. For more information, please visit na. qual360.com that's na. qual360.com. My guest today is Jonathan Grove, director of product design at Nationwide. In preparation for this interview, I found Nationwide start very interesting and I'd like to take just a minute and share it with you. In the 1920s, farmers were paying the same rates on their automotive insurance as city drivers, even though they had fewer accidents and their claims were much lower than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected their drivers' habits. On April 10th, 1926, the Farm Bureau Mutual Automotive insurance company o...

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world's leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Paul Online: LinkedIn: https://www.linkedin.com/in/paulreevesbruening/  Website: tr.com  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey's market research solutions, visit surveymonkey.com/market-research. [00:00:01] Jamin Brazil: Hi. I'm Jamin, host of the Happy Market Research podcast. my guest today is Paul Bruening, Director of UX Research and Insights at Thompson Reuters. Thompson Reuters has around 50,000 employees globally and is the world's leading provider of news and information-base tools to professionals. This interview is being done in conjunction with QUAL360 North America 2021. That event will take place virtually on a dedicated conference platform. It is a unique concept that allows a range of diversity of both participants and speakers and topics combined into a multi-day event. I hope you'll join. For information, please check out the link in the show notes on how you're able to register and attend. So with that, I would like to welcome today's guest. Thank you so much Paul for joining me on the Happy Market Research podcast. [00:00:56] Paul R. Bruening: Well, it's great to be here. And it's really nice to meet you as well. [00:01:03] Jamin Brazil: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality. Their latest innovation is the SurveyMonkey Brand Tracker. It disrupts traditional research techniques by helping companies continuously monitor ships and brand perception. Instead of static presentations, data is delivered by dynamic dashboards. Revolutionary AI powered insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high-impact strategy. To learn more about SurveyMonkey's market research solutions, take a second, visit surveymonkey.com/market-research. That's surveymonkey.

My guests today are George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts.  Prior to joining Course Hero, George has held Senior User Experience Research roles at Uber, Google, and Lenovo, and was a Mentor at 500 Startups.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find George Online: LinkedIn: https://www.linkedin.com/in/gqzhang/  Website: https://www.coursehero.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey's market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hey everyone. I'm Jamin posted today's episode on the Happy Market Research podcast. My guest today is George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course specific study resources contributed by a community of students and educators and produced by a team of educational content specialists in collaboration with subject matter experts. Prior to joining Course Hero, George has held senior user experience research roles at Uber, Google, and Lenovo. And he was a mentor at 500 Startups. I would also like to point out that this interview is being done in conjunction with QUAL360 North America 2021. This event will take place virtually in a dedicated conference platform. The unique QUAL360 concept allows for a diverse range of participants and speakers as well as topics and offers a global perspective on this rapidly changing area in consumer insights. So with that, George, thank you very much for joining me on the show today. [00:01:19] George Zhang: Thank you, Jamin, for having me here today. I'm very excited to chat with the audience and show and tell our stories. Jamin, go with your question. [00:01:37] Jamin Brazil: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality. Their latest innovation is the SurveyMonkey brand t...

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. She started her career as an Analyst.  Find Rebecca Online: LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/  Website: https://alteragents.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hi I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue and Diagnostic Research. She started her career as an analyst. Rebecca, welcome to the Happy Market Research podcast. [00:00:36] Rebecca Brooks: Thank you Jamin, happy to be here. [00:00:39] Jamin Brazil: Let's start out with our marquee question. Tell us about your parents and how they inform who you are today and what you're doing. [00:00:48] Rebecca Brooks: It's an interesting question when it comes to a career. Both my parents did not go to college. They ended up getting their degrees in night school while we were small children and I think that watching them work all day, come home, study, get their degrees was a real- It really instilled in me the value of education, a testament to hard work. They were both really committed to it. My mom was a nurse who ended up running a cardiac rehabilitation program within the hospital. So after you had a heart attack you went through her program to learn how to take care of yourself and recover and all those kinds of good things. And basically every person in my small town that had heart attack knew my mom,

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.   Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine. Find Nadia Online: LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri  Twitter: https://twitter.com/nadiagenmasri  Website: https://www.getperksy.com   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin: Hi, I'm Jamin. And you're listening to the Happy Market Research podcast. My guest today is Nadia Masri, founder and CEO of Perksy and Forbes 30 under 30 in the 2019 marketing advertising division. Founded in 2015 Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of millennials and gen Z. Prior to founding Perksy, Nadia founded and operated several companies, including Four Sixty a digital marketing platform of e-commerce retailers and Birdcage magazine. Nadia, thanks for being on the Happy Market podcast today. [00:00:50] Nadia: Thanks so much for having me. Glad to be here. [00:00:53] Jamin: It is an absolute honor. Forbes 30 under 30. That is actually a really big deal. Tell me a little bit about your parents and how they informed what you do today. [00:01:04] Nadia: You know I don't get that question that often, but I feel like my parents greatly influenced what I do today. So my dad is a psychiatrist in Canada and my mom was a teacher. But she later became a coach and has really always been one of those people that loves to research. She'll research everything. So it's very much in my family. It's sort of in our genes to be fact-finding and to try and learn as much as possible. But I think the environment of learning was just something that I was brought up with. And on my dad's side, I think I share his curiosity about people. So why they do the things they do, what drives their behavior, what makes them tick? I think he helped me at a very early age sort of develop sort of that appetite and on top of that he's a dee...

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.  Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years. Find Steve Online: LinkedIn: https://www.linkedin.com/in/stevekantscheidt Website: https://www.humantel.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hey everybody. Thanks very much for tuning in. You're listening to the Happy Market Research podcast. My guest today is Steve Kantscheidt, founder and CEO of Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers, including feedback from over 100,000 people across 50 countries per channel, per year. Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he has founded THREE Group, and independent marketing and brand consultancy leveraging research and has operated in that company as a CEO for 11 years. Thank you Steve for joining me on the Happy Market Research podcast today. [00:00:49] Steve Kantscheidt: Thank you Jamin, it's a pleasure to be here. [00:00:50] Jamin Brazil: I'd like to start out with a little bit of context. Tell us about your parents and how they informed what you're doing today. [00:00:57] Steve Kantscheidt: It's funny that's where you started. When I was mentioning to colleagues what we were going to talk about, they've heard this story from me many times. I have always said to my mother that whatever I do, they are my partners. And my parents are pretty interesting people in the sense that both of them were high school dropouts. Sort of prepared themselves for more difficult lives than they perhaps needed, but they were incredibly smart, incredibly hard working, and in a lot of ways they were hustlers long before their time.

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan.  Find Dominic Online: LinkedIn: https://www.linkedin.com/company/carterjmrn-kk  Twitter: https://twitter.com/carterjmrm  Website: https://the-carter-group.com  Find Debbie Online: LinkedIn: https://www.linkedin.com/in/debbiehoward  Twitter: https://twitter.com/carterjmrn  Website: https://the-carter-group.com  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00]Jamin Brazil: Hi, I’m Jamin. You’re listening to the Happy Market Research podcast. My guests today are Dominic Carter, CEO and Debbie Howard, chairman, of The Carter Group. Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Prior to joining the Carter Group Dominic served as the managing director of Japan for Millward Brown and Debbie is the president Emeritus of the American Chamber of Commerce in Japan. Debbie, Dominic, thank you both for joining me on the Happy Market Research podcast today.[00:00:36]Dominic Carter: Thank you Jamin.[00:00:37]Debbie Howard: Absolutely. Thank you.[00:00:40]Jamin Brazil: I rarely do two people at the same time for these podcasts because I like to do deep dives. So this is going to be a little bit of a unique episode format wise. We’ll be asking a few less questions but of course I expect there will be a lot more kind of feedback across both of you. But I do want to take time in the beginning to get to know you a little bit and create some context for our audience and myself. And Debbie let’s start with you. Tell us a little bit about your parents, what they did, and how that’s impacted who you are today.[00:01:16]Debbie Howard: Thank you so much Jamin. My dad was a salesman.

My guest today is Jonatan Littke, co-founder of Lookback.  Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.  Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy. Additionally, he was one of the original Spotify engineers.  Find Jonatan Online: LinkedIn: https://www.linkedin.com/in/jonatanlittke Twitter: https://twitter.com/littke  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin: Hi. You’re listening to the Happy Market Research podcast. My guest today is Jonatan Littke co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by user experience professionals to conduct both moderated and unmoderated user research projects. Prior to founding Lookback, Jonatan founded several companies including GosuGamers. This is one of the world’s largest e-sports Web sites and Ripple, a UX consultancy. Additionally, he was one of the original Spotify engineers. Jonatan, thanks for joining me on the Happy Market Research podcast today. [00:00:41] Jonatan: Happy to be here Jamin. [00:00:42] Jamin: I’d like to start out with this contextual question. What did your parents do and how did they impact or inform what you’re doing today? [00:00:49] Jonatan: Sure. That’s a great question. So my dad was an engineer and a jet pilot in the Swedish military. And one of the things that my wife and I always think so much about his impact on me was how he is a man with a theme. And by that we mean that there’s something very central to his life, a particular interest or hobby at a given time and then when you meet him you will get to know about that theme. And I’m sure you have somebody in your life who’s like that. And my wife says that I’m like that and I kind of have that when I get something that feels like this is really what I need to do right now I just can't let go of it. And I think that’s part of being an entrepreneur. I didn’t really know what I was quote unquote growing up because I liked to do a bunch of different things. But over time I realized that that’s that tenacity of being I need to see this thing built or I need to see this solution coming to the world. I just can't let it go. Stay up all night thinking about it. So that’s probably the biggest contribution my dad had on me. I feel like that’s from him. Not being sure. But I think so. And then my mom was a doctor or is a doctor and she’s been also an educator in communications and teaching a lot about empathy and how doctors can meet patients with empathy and see it from their side and their situation and all of that. So I grew up with a lot of questions about feelings and a lot of don't say you did this say when you do that here’s what I feel. So when you say that thing that makes me feel angry. And growing up really learning how to verbalize my emotions and access them from within my body. Identify where in the body the emotions are and all these things. And I like to believe that, that helped impact my decision to run this current company which, Lookback which helps increase empathy. At least we hope so with that company. So that I think is one of the biggest things my mom gave me, that whole emotional feeling side. [00:02:53] Jamin: You think about empathy and then also this grit to see things through. Empathy’s at the core of consumer insights.

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights.  Find Iris Online: Website: sparkleinsights.com  LinkedIn: https://www.linkedin.com/in/sparkleinsights Twitter: https://twitter.com/SparkleInsights Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hi, I'm Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Iris Yim, principal and chief strategist at Sparkle Insights. Founded in 2015, Sparkle Insights is a full service research and strategy firm with extensive experience in insight development for Fortune 500 companies. Iris, thank you very much for joining me on the Happy Market Research podcast today. [00:00:22] Iris Yim: Thank you, yes, happy to be here. [00:00:25] Jamin Brazil: Can you give us a little bit of context about yourself. Tell us about your parents and what they did and how they informed what you do today. [00:00:32] Iris Yim: OK, so I am originally from Taiwan. I've been in the US since 2000. My father is an artist based in Taipei, Taiwan. He practices classical, old masters oil paintings like the ones that you will see in a museum. And my mother is a housewife and both of them, they are very open minded and, as you see, I'm very lucky. They never imposed their opinions on me and I have had the luxury to make major life decisions such as college major, graduate studies, and marriage by myself which is quite unusual for an Asian family. So, I majored in foreign literatures and languages in college, decided to pursue graduate studies in the US. And I married a Dane, my husband is from Denmark. So, all these decisions resulted in what I do today, and I live and breathe different cultures, both professionally as a market research because I specialize in multicultural research, and also in my personal life. [00:01:38] Jamin Brazil: A Dane, that's a big - so, like the Vikings. [00:01:41] Iris Yim: Yes. And he teaches Asian studies at UNC Chapel Hill and that's why we ended up here in North Carolina. ...

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights.  Find Maya Online: Website: https://disneyparks.disney.go.com LinkedIn: https://www.linkedin.com/in/mkantak Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hi, I'm Jamin Brazil, you're listening to the Happy Market Research podcast. My guest today is Maya Kantak, consumer insights manager at Disney Parks, Experiences, and Products. Prior to joining Disney, Maya's held senior roles in the market research and insights functions at Del Taco and Honda Research and Development. Maya, thanks for joining me on the Happy Market Research podcast today. [00:00:21] Maya Kantak: Hey, thanks for having me. [00:00:24] Jamin Brazil: It's an absolute honor. I'd like to start with a little bit of context. Maybe you could tell us about your parents and how they informed what you do today. [00:00:32] Maya Kantak: Yeah, absolutely. Thanks again for having me. It's actually a really funny story. So my parents were both immigrants from India. They came to the U.S. during college and graduate school and what's actually really interesting is that my dad, he went into the workforce a little bit earlier than my mom and he went into engineering on the product development side and in turn, he kind of became an end-user of market research. So when my mom was ready to enter the work force with her social psych degree, my dad kind of nudged her into market research, which makes me one of the few rare second-generation market researchers. [00:01:11] Jamin Brazil: Yeah. [00:01:12] Maya Kantak: Yeah, so it's really interesting. She went first on the client side, she went to Pioneer, and then Mitsubishi and when Mitsubishi was moving to – their headquarters to Atlanta, my mom decided to venture out and start her own full-service market research firm, Acquired Research West. [00:01:29] Jamin Brazil: Do you remember her first client? [00:01:30] Maya Kantak: Her first client was Honda, actually.

In this episode, we’ll hear from Mario Carrasco, cofounder of ThinkNow on his opinion and experiences about diversity in consumer insights.  Find Mario Online: Website: https://thinknow.com LinkedIn: https://www.linkedin.com/in/marioxcarrasco  Twitter: https://twitter.com/marioxcarrasco  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hey everybody. This is Jamin, you're listening to the Happy Market Research podcast. Thanks so such for tuning in. My guest today is Mario Carrasco. Mario is the cofounder of ThinkNow based out of Burbank, California area. Mario, thanks for being on the podcast. [00:00:19] Mario Carrasco: Thanks for having me, excited to be on. [00:00:23] Jamin Brazil: This episode is brought to you by SurveyMonkey. Today almost everyone has taking a survey, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global audience panel, and research services, SurveyMonkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With build in customized methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format, any by the way, in as little as an hour. For more information of SurveyMonkey's market research solutions visit surveymonkey.com/market-research. That's surveymonkey.com/market-research. Mention the Happy Market Research podcast to the SurveyMonkey sales team before June 30th for a discount off your first project. So, how long have you been in the industry? [00:01:30] Mario Carrasco: The industry, I've been saying I feel like ten years, for ten years. So, a little bit over ten years now. Oh no, now, see I'm wrong again. ThinkNow has been around for like nine years now and I was in the industry about four or five years before that. [00:01:48] Jamin Brazil: That's awesome man, you've made it - I think you've been around - if it's any indication, everybody I know which is probably self - actually it's 100% self-se...

My guest today is Steve Mast, President & Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify. Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entrepreneur.  Find Steve Online: Twitter: www.twitter.com/stevemast  LinkedIn: www.linkedin.com/in/stevemast  Website: www.delvinia.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com  This Episode’s Sponsor:  This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:03] Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Steve Mast, President and Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based group of companies that provide consumer insights and data collection solutions, including Delvinia custom solutions, Asking Canadians, Asking Americans and Methodify. Prior to joining Delvinia in 2000, Steve has been a video game producer, architectural designer and entrepreneur. Steve, thanks so much for joining me on the Happy Market Research podcast today. [00:00:38] Steve Mast: Thanks, man. It's great talking to you again. [00:01:46] Jamin Brazil: So the world has changed. It is March 27th, 2020. We're going to talk about that in a minute. But before we do, let's set some context. Tell us a little bit about your parents and how they have informed what you do today? [00:01:59] Steve Mast: Sure, well, first off, my mom actually she worked at the local hospital. She was a ward clerk, so she was a front line staffer if you will. So first and foremost, hats off to all the front line folks right now that are dealing with this crisis that we're going through right now. So big shout out to them. My dad was in banking, pretty much so for 37 years, I thought about the years right. But he really loved to work with his hands. He actually didn't really love banking, but back then, you were either a doctor or lawyer or a banker. That's what you did when you got out of school but he loved to create. Particular to build furniture, homes, he built huge parts of our cottage. So he loved to work with his hands. And they both were really good at design, particularly they were very crafty, very resourceful people. So I think I kind of inherited a lot of that from them. Obviously when I got out of school, I had no desire to be in banking. Hence I had this sort of interesting career path which I sort of referred to as a squiggly line versus a straight line. Had really no idea then I loved design, took architecture, realized you probably don't want me designing buildings because I think they would fall ov...

In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Rian van der Merwe, Wildbit’s Head of Product Twitter: www.twitter.com/RianVDM  LinkedIn: www.linkedin.com/in/rianvdm  Website: www.wildbit.com  Cait Wilson, Research Manager at YouGov LinkedIn: www.linkedin.com/in/caitwilson Website: today.yougov.com/  Henrik Mattsson, CEO of Lookback Twitter: www.twitter.com/IamHenrikM LinkedIn: www.linkedin.com/in/henrik-mattsson Website: lookback.io  Steve Mast, President & Chief Innovation Officer at Delvinia Twitter: www.twitter.com/stevemast LinkedIn: www.linkedin.com/in/stevemast Website: www.delvinia.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Chueyee Online: Email: chueyee@happymr.comLinkedIn: www.linkedin.com/in/chueyeeyangTwitter: www.twitter.com/chueyee15  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ “Breathe” by Shane Ivers: https://www.silvermansound.com  This Episode’s Sponsor:  This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:03] Jamin: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. I’m joined by our Executive Producer, Chueyee Yang. Chueyee, how are you?  [00:00:12] Chueyee: I’m doing pretty okay considering what's been going on in the world. I actually worked outside for a little bit in my backyard and it was honestly the best decision I've made all week it was so refreshing. In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. A quick warning, there are curse words that are un-beeped on this episode. You can find a beeped version of this episode on our website.  [00:00:52] Jamin: Support for Happy Market Research comes from SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research, that's surveymonkey dot com slash market dash research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th,

This episode was recorded in December 2019. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art.  Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://market-cube.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:03] Jamin Brazil: Hi, I'm Jamin and you're listening to the Happy Market Research podcast. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube is an online sample survey and research company based in Mount Pleasant, South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at both Dynata and Lucid. Additionally, he has invested in a Craft Brew firm and is a purveyor of fine art. Ted, thanks for joining me on Happy Market Research podcast today. [00:00:34] Ted Pulsifer: Yeah, thanks for having me. [00:00:36] Jamin Brazil: So, fine art, how did you get into that? [00:00:40] Ted Pulsifer: That's a funny story. So, sometimes it helps that who you know is better than what you know. I have a good friend of mine from college that was doing some art collecting as part of his estate process and he asked me to be on the board of a company that dealt specifically in buying and collecting and storing art based on some different taxation situations with art, so I got a crash course. And I try to say yes to most exciting opportunities that take me out of my comfort zone and that was certainly one of them, so. [00:01:08] Jamin Brazil: I bet. What was the one thing you learned going through that process? [00:01:13] Ted Pulsifer: Just how unbelievably extensive valuations can be for art and how it has such an unbelievable emotional impact on people where they'll see something and say, "OK, that Kandinsky, that's unbelievable, that's worth $300,000 in my mind or a million dollars. And that's totally clear." And other people will see things and find no value to it and think it's a joke. And so just obviously this subjective art side of valuing the paintings and sculptures is one thing. But what I thought was so interesting was just kind of the emotional side of the viewer or the observer and how that runs the gamut so dramatically unlike anything else really. I mean even if - Before that I spent some time in fine wine and even people that don't necessarily love wine, I mean you could pour them a $200 bottle next to a bottle of something that costs four dollars from Yellow Tail and t...

My guest today is Michele Ronsen, principal and founder of Curiosity Tank.  Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward. Prior to founding Curiosity Tank, Michele worked for top design firms and gained experience working in Fortune 500s, academia, and start-ups. Find Michele Online:  LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233/  Website: https://www.curiositytank.com/  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:00:03] Jamin: Hi, everybody, this is Jamin. You are listening to the Happy Market Research podcast. Hope you're having a wonderful week. My guest today is Michele Ronsen. Michele, how are you? [00:00:13] Michele: I'm great. Thanks so much for inviting me. [00:00:16] Jamin: Michele is the principal of Curiosity Tank, a UX specialty shop based out of the heart of San Francisco. We're gonna dive in a little bit more about her background momentarily, but before we do, Michele, I've got this standard question that we ask. Tell us a little bit about where you grew up, your parents, and how that's informed your career. [00:00:36] Michele: Sure. I grew up right outside of Manhattan. Both of my parents were fourth generation native New Yorkers. And they very much influenced both my brother and me. I'm a classically trained designer and the apple doesn't fall far from the tree, as they say. My mom was an interior designer, my father studied architecture and later became an entrepreneur. And my earliest memory is of driving down the freeway, or back then it was highway because I was on the East Coast, with my dad and he asked me to look at the McDonald's sign. And he handed me a crayon and asked me to draw what I thought the gear inside the little golden arches looked like, that little device that made the sign spin. And I was about 3 years old. And I just remember, my brother and I talk nowadays that we were just tortured with that kind of stuff. We were tortured to think about how things work and to build things and to take things apart, and we didn't have coloring books but we had all the blank paper we could ever imagine. And it was a delightful way to grow up, looking back, and now I delightfully torture my 6-year-old daughter in the same way. [00:01:51] Jamin: Market research, user experience research, customer experience, all of these, all three of these disciplines are focused on primary research, so getting to the heart of the consumer. And of course they incorporate external data to help supplement and understand and provide context for our insights. But what do you see as the differences and the overlaps across these three disciplines? [00:02:15] Michele: Well, first of all, I don't consider myself a market researcher. And market research was like, aahh. But you definitely explore and interact with people to help figure out directions and strategies. Yes, I absolutely do that. But I see market research as more, right or wrong, as more focused on the sales portion, as more focused on purchase decisioning or pricing,

My guest today is Harry Brignull, Head of UX Innovation at Smart Pension.  Find Harry Online: Web: https://www.brignull.com  LinkedIn: https://www.linkedin.com/in/harrybrignull  Twitter: https://twitter.com/harrybr   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:00:03] Jamin: Hey everybody. This is Jamin. You're listening to Happy Market Research podcast. My guest today is Harry Brignull. Harry, thanks for joining me on the podcast. [00:00:10] Harry: My pleasure. [00:00:11] Jamin: So we're talking about the anatomy of a research question. A question in context of one you'd ask a participant. So give us a little bit of context. Tell us how you wound up in research. [00:00:23] Harry: You know what, I went through a very sort of traditional route. But that's because I'm kind of a bit old. So in the old days, the only way to get into research was through pretty much the formal route of studying something like psychology and doing it through academia because there was sort of, at the end of the 90s and the early 2000s, there was no UX community, there was no sort of user research roles that you can get in industry. So yeah, I was an academic researcher back in the day. And when we did research, we had to record the research onto VHS cassettes. So I remember setting up our first lab where we had S-VHS recorders and being really, really proud of it because they were slightly higher fidelity than the regular VHS. It's quite funny to look back on it now. So I've been in the business for quite a few years as you can tell. So I became a usability consultant because in those days there wasn't really. There wasn't a term user experience, no one. If you go into Google trends and have a look at the term user experience, it wasn't really around in the early 2000s at all. Usability was a thing though. So that's kind of how I got into user research doing a lot of lab research, a little bit of eye tracking and ethnography and that sort of thing. And then I kind of ended up going a bit design side. I think most research, most people in the UX industries sort of move around a bit. So I started out with research, then I went into more design, then back into research again and now I run a design team with a mixture of all of those skills. I guess the bit that listeners are probably most interested in is when I went to work at Spotify a few years ago. When I was using, I was using the Lookback really intensively when I was at Spotify. So I would work from home in Brighton on the south coast, my product squads were in Stockholm, totally different country. And the end users I was working with were in the USA. So it was just the perfect tool for that sort of thing, where I could sit at home in my pajamas and do research and deliver the research to my team and still be near my family and everything. The great thing about remote research, particularly in the States which is just so big, is that you can do one interview and speak to a college kid on some amazing college campus.

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration with Lookback. In conjunction with this episode, Lookback published, "The Art of Moderating Research," and "7 Tips on how to ask the Perfect Questions." Referenced Guests: Harry Brignull, Head of UX Innovation at Smart Pension Twitter: https://twitter.com/harrybr LinkedIn: https://www.linkedin.com/in/harrybrignull/ Emma Craig, UX Research Manager at Shopify Twitter: https://twitter.com/emmaccraig LinkedIn: https://www.linkedin.com/in/emma-craig-5b829920/ Zoe Dowling, SVP of Research at FocusVision Twitter: https://twitter.com/zoedowling LinkedIn: https://www.linkedin.com/in/zoedowling/ Josh LaMar, Principal Researcher & Co-Founder at Authentique UX Email: josh@authentiqueux.com  Web: http://www.authentiqueux.com  LinkedIn: https://www.linkedin.com/in/joshlamar/ Facebook: https://www.facebook.com/authentiqueux/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15 Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Leading Questions - Yes Prime Minister: https://www.youtube.com/watch?v=G0ZZJXw4MTA Epidemic Sound: https://www.epidemicsound.com/ Additional Links: Double-barreled questions: https://en.wikipedia.org/wiki/Double-barreled_question Dark Patterns: https://www.darkpatterns.org/ This Episode’s Sponsor:   This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:02] Jamin Brazil: In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them.   [00:25] Emma Craig: So, a really simple example would be, "How often do you picture yourself using this?" Maybe in the interview, you have exposed that this is something they are interested in, and they think it would be very helpful. It would ease all of these pains and challenges that they have. And then you want to say, "OK, well, how often do you think you would use it?" But people cannot give you a realistic idea about the future; they don't know, they will make it up.  [00:54] Jamin Brazil: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. In this episode, we’ll hear from insight professionals at top brands including Shopify, as well as leading User Experience and Market Research professionals. If you are involved in consumer insights from either a practitioner or buyers perspective, this episode is for you. I’m joined by our Executive Producer, Chueyee Yang. Chueyee, how are you?  [01:20] Chueyee Yang: For some reason, I keep yawning and I don’t know why. [01:47] Jamin Brazil: Before we get started, I want to give a big thank you to our sponsor, Lookback. This episode is brought to you by Lookback.

The University of Georgia’s Market Research Institute International is to host, "How to Increase the Impact of Research Results,” a webinar by Jeffrey Hunter, previous senior director of General Mills; and Jeffrey Henning, executive director of MRII. Rosenfeld Media is giving away three scholarships to researchers and students to attend the Advancing Research conference in New York City on March 30 and March 31.  There are more researchers focused on users, customers, and products than ever before, and those researchers’ needs are changing. Rosenfeld Media has already interacted with researchers through the Advancing Research community, which we curate, but wanted to learn more about who they are, where they work, and how they learn. And—as a conference-production company—we wanted to know what researchers seek from conference experiences. In human capital news, P-O Westerlund is appointed as CEO of Nepa AB. Walnut Unlimited appoints Anniki Sommerville as Associate Director in its qualitative team.  John Tan joins InnovateMR as the Chief Operating Officer. Congrats to you all and well wishes from us at Happy Market Research!  In jobs, YouTube’s UX Research Sciences team is looking to hire a UX Researcher based in San Bruno, California.  Finally, in shoutouts, Kenny Thompson says on the Apple Podcast app, “If you are a market researcher at any level in your career, this podcast is a must-listen.” Thank you so much for leaving your review Kenny. I really appreciate it. This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io.  Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources:  How we Researched and Designed the Advancing Research Conference: https://rosenfeldmedia.com/advancing-research-community/archive/how-we-researched-and-designed-the-advancing-research-conference/ Scholarship: http://bit.ly/2O6rAM6 Cision: https://news.cision.com/nepa-ab--publ-/r/p-o-westerlund-appointed-new-ceo,c3017377  Walnut Unlimited: https://twitter.com/WalnutUnlimited/status/1222155742406418432   John Tan: https://www.linkedin.com/in/johnttan/    This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.

I’m going to start this with a personal note.  A big part to achieve happiness is saying, “No.” This is something that has gotten much harder for me in the past few years.  As I’ve said, “Yes,” to more things, I’ve found less personal satisfaction and external success. The world is evolving at an increasingly fast pace. This change generates chaos and at the heart of chaos, we find opportunity. For me, and I believe many of us, this creates a growing sense of FOMO (fear of missing out) because we see the opportunities.  So, why start a daily news show and weekly newsletter?  I love our community of insight professionals. We generate a lot of research on research. I’m not talking about the self-promoting webinars or blog posts, I’m talking about the content that impacts us all — optimal incentives, ethical implications of technology, process improvements, keys to storytelling — these are the types of topics you are writing about and we want to elevate … for free.  The end of this bit needs to be what am I saying, “No,” too? The answer is everything. I’m not adding a single thing to my plate.  The other tactic I leverage is my team. For example, this podcast. My co-host, Chueyee Yang, does 90% of the work — writing, post-production, scheduling, and publishing — all takes a lot of time. My hope for you is that you can be focused, not meandering, but move purposefully with your time towards your goal.   If you have feedback on MRx News, please let us know. @jaminbrazil on twitter or, if you have news, please send it to Chueyee@happymr.com.  Industry News This week,  Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.” Why is this so important? The incorporation of external data into primary data is a meaningful trend.  News This week, PureSpectrum introduced PureScore, a scoring system that evaluates respondent quality based on their profile, past behavior, and current behavior. This innovation has been spearheaded by Mark Menig, an OG in digital fingerprinting and respondent quality best practices.  PureSpectrum: https://purespectrum.com  Friendly Competition GreenBook and Little Bird Marketing have launched the Market Research Podcast Awards. Nominations are due February 15, and voting will be open February 16 through March 31. Your nomination of this show or our sister podcast, Happy Market Research, would be appreciated. :)   Little Bird Marketing: https://info.littlebirdmarketing.com/mr-podcast-award  Tool vs. Post of the Week We are researchers. We do this because we love it … and we get paid because we are good at it.  This segment highlights happenings in tech or knowledge. Sometimes it’ll be directly in the crosshairs of market research and sometimes it’ll simply be relevant.  Today, Josh LaMar, posted a must-read for consumer insight professionals titled, “A Fundamental Truth of User-Centered Design that is Simple, yet Forgotten.”  This article directly addresses the importance of understanding the context of usage of a product or service vs. just the product or service. As an early ethnographer at Microsoft, he lets us all draw from his experience.  Josh LaMar: A Fundamental Truth of User-Centered Design that is Simple, yet forgotten https://medium.com/@joshlamar/a-fundamental-truth-of-user-centered-design-that-is-simple-yet-forgotten-d65d17265257 In Human Capital News 

Catalina and Koupon partner to provide C-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors. According to NACS, 83% of items purchased in a C-store are consumed within an hour, making C-stores an ideal channel for product trial. Catalina’s database will enable Koupon to deliver personalized offers at scale through the C-store channel. GreenBook and Little Bird Marketing have launched the Market Research Podcast Awards. Nominations are due February 15, and voting will be open February 16 through March 31. Your nomination of this show or our sister podcast, Happy Market Research, would be appreciated.  PureSpectrum introduces PureScore, a scoring system that evaluates respondent quality based on their profile, past behavior, and current behavior. This innovation has been spearheaded by Mark Menig, an OG in digital fingerprinting and respondent quality best practices.  In human capital news, Delvinia’s CEO, Adam Froman, joins the Marketing Research Education Foundation board of directors.   Potentiate, an Australian-based Human Experience company appoints Leonard (“Lenny”) Murphy as their Strategic Corporate Development Advisor. Former senior user experience researcher at PayPal, Kristen Guth, joins Reddit as the Head of Research.  Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: Catalina: https://www.catalina.com/news/press-releases/catalina-and-koupon-form-partnership-to-deliver-richer-shopper-insights-targeting-and-cross-channel-measurement/ Little Bird Marketing: https://info.littlebirdmarketing.com/mr-podcast-award  PureSpectrum: https://www.linkedin.com/company/purespectrum/  Potentiate: https://www.potentiate.com/Latest-Insights/Leonard-Murphy-appointed-as-Strategic-Corporate-Development-Advisor-for-Potentiate/Latest-Insight-Details  Kristen Guth: https://www.linkedin.com/in/kristenguth/

Have a great idea? Conifer Research offers us all some practical advice about slowing down to go faster. And I quote, “Jumping to conclusions too early is like drinking OJ before brushing your teeth. We’ve all done it, and it never end well. Next time you think you’ve got the answer, stop and park your ideas on the side to allow yourself time to fully understand the problem.” Fortunately, we took this advice before starting MRx News. You can read all about our origin story in next week’s Newsletter.  WIRe Toronto Event Lead Barb Paszyn along with fellow women research executives from around the world released a blow about what they've learned and experienced during WIRe networking events. My favorite was from Rebecca Brooks.  “Our panelists that spoke on recruiting reminded us of the value of treating respondents like real people. People are complicated and fascinating and so much more than demos or $3 CPIs.”  Indi Young has opened up a course on recognizing patterns in unstructured data that remove confirmation and cognitive bias. It's verb-forward and very powerful. As CES 2020 is winding down, there has been a lot of chatter by your fellow insight professionals around the intersection between consumer insights and leading tech.  One emerging them is the adoption of audio. Audible published this ad on youtube.  Set in a busy train station, Temptations opens with a woman seen killing time before she catches her train. After receiving a notification, various applications pop up and buzz distractingly around her. Podcasts are projected to grow by 3x in 2020 according to the BBC. Happily, we offer a podcast to help occupy your unwanted quiet between moments. if you are looking to spend less time on your apps...tune into Happy Market Research.  And that’s your daily briefing of marketing research news.  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: WIRe: https://twitter.com/WomenInResearch/status/1215656133932855296  Indi Young: https://indiyoung.com/advanced-training-cultivating-patterns Music:  Temptation by Audible UK - Audiobooks: https://www.youtube.com/watch?v=ipJqhVa6q6g&feature=youtu.be

In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. Referenced Guests: Aji Ghose, Head of Research and Data Science at Sky Twitter: www.twitter.com/ai_modeller Website: www.sky.com Anne Brown, CEO of Gazelle Global Research Services LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com David Garcia Pawley, director of European countries for CMI at Samsung LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk Website: https://www.samsung.com/us Estrella Lopez-Brea, the Global Head of Consumer Connections at Cereal Partners Worldwide LinkedIn: https://www.linkedin.com/in/estrella-lopez-brea-60930311 Website: https://www.nestle-cereals.com/global/en Marian Anderson, Director of Insights at Microsoft LinkedIn: https://www.linkedin.com/in/mariangyarmathy Website: https://www.microsoft.com/en-us Michael Yaksich, Director of Customer Strategy at Cruise LinkedIn: https://www.linkedin.com/in/michael-yaksich-8277a912 Website: https://getcruise.com Mitchell Atchison, a insights professional at a pharmaceutical firm LinkedIn: https://www.linkedin.com/in/mitchell-atchison-0a43bb12 Rian van der Merwe, Product Manager at Wildbit LinkedIn: www.linkedin.com/in/rianvdm Website: www.wildbit.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15 Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Monty Python and the Holy Grail: https://www.youtube.com/watch?v=zrzMhU_4m-g&t=14s This Episode’s Sponsor:  This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com. [00:03] JAMIN:  Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host.  In this episode we’ll hear from insight professionals at top brands including Nestle, Microsoft, Sky, and Samsung, on the biggest challenges they face. If you are in sales and want to know what buyers are looking for or if you are an insights manager, this episode is for you.  Again, I’m joined by our Producer, Chueyee Yang.  Chueyee, how are you?  [00:32] CHUEYEE: Hi Jamin, I’m ready to get things going. [00:37] JAMIN: Before we get started, I want to give a big thank you to our sponsor, G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research. For more information, please visit them at G3Translate.com.   [01:01] CHUEYEE: In our last episode, we analyzed the common factors across our guests that led them to happy careers in consumer insights. And we also gave you two key ways to drive organizational success. Honestly,

In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. Referenced Guests: Joaquim Bretcha, President of ESOMAR Linkedin: https://www.linkedin.com/in/joaquimbretcha Twitter: https://twitter.com/jbretcha  Website: https://www.netquest.com/online-surveys-investigation Website: https://www.esomar.org  Marian Anderson, Director of Insights at Microsoft  LinkedIn: https://www.linkedin.com/in/mariangyarmathy  Website: https://www.microsoft.com/en-us  Stephen DiMarco, Chief Digital Officer at Kantar  LinkedIn: https://www.linkedin.com/in/stephen-dimarco-b1611a Website: https://www.kantar.com  Steve Portigal, Founder of Portigal Consulting LinkedIn: https://www.linkedin.com/in/steveportigal  Website: www.portigal.com Kylan Lundeen, CMO of Qualtrics LinkedIn: https://www.linkedin.com/in/kylanlundeen  Website: www.qualtrics.com  Bryant Leech, Director of Design Solutions at Nielsen  LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/?trk=seokp-title_posts_secondary_cluster_res_author_photo  Website: https://www.nielsen.com/us/en  Emmet O’ Briain, Founder of Quiddity LinkedIn: https://www.linkedin.com/in/emmetobriain/?originalSubdomain=ie Website: www.quiddity.ie  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Chueyee Online: Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  “Flamenco” by Ilya Truhanov: https://icons8.com “The DNC needs to be reformed: Mark Penn” by Fox Business: https://www.youtube.com/watch?v=CheMp5V6mWY&t=31s This Episode’s Sponsor: This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com. [00:03] JAMIN: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. This is the first episode in a four-part series of 2019 highlights. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. For this episode and this series, I’ve asked our producer Chueyee Yang to join me in the studio. Chueyee, how are you? [00:55] CHUEYEE: Hey Jamin, I’m doing pretty well, you know,

My guest today is Morgan Molnar, who leads marketing for SurveyMonkey Audience. Established in 1999, SurveyMonkey is a DIY global survey software and panel company. The company is headquartered in San Mateo, California, and has over 17 million active users.  Prior to joining SurveyMonkey, Morgan was a client manager at Nielsen working in the marketing effectiveness practice supporting Procter and Gamble. She also worked with P&G’s Consumer and Market Knowledge center of excellence, developing new predictive modeling techniques to determine macro drivers of marketing ROI across their global brands.  Find Morgan Online: LinkedIn: www.linkedin.com/in/morganmolnar  Twitter: www.twitter.com/morganmlehmann Website: www.surveymonkey.com  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 235 I'm interviewing Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey Audience. But first a word from our sponsor. [00:12] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:36] We are at Happy Market Research today. Thanks very much for joining us. I am live at SurveyMonkey. Morgan, thank you very much for hosting me.  [01:45] Thank you. Thank you for coming and thank you for having me on the show.  [01:49] Morgan Molnar—I believe I got the name right—responsible for leading marketing for SurveyMonkey Audience. SurveyMonkey was established in 1999. They are a global leading survey and consumer platform (a sampling platform, excuse me) for marketing research based in San Mateo, California with over 17 million active users, which puts you in first place from an active user perspective in the space? [02:17] I would assume so. I don't know. I haven't fact checked that. But yeah, it's a lot of users. [02:22] It's absolutely a massive amount of users. So, prior to joining SurveyMonkey, you maintained leadership roles at both Nielsen and Proctor & Gamble in marketing.  [02:33] Yeah, I was at Nielsen focusing with my main client being Proctor & Gamble.  [02:38] Got it. There you go. So, you can fact check that then. Before we dive in talking about SurveyMonkey, I'd really like to set some context for the audience.

My guest today is Jon Picoult, Founder and Principal of Watermark Consulting. Founded in 2008, Watermark Consulting offers consulting services to top brands around improving customer experience. Prior to founding Watermark Consulting, Jon served in leadership roles at both MassMutual Financial Group and American International Group. He holds a degree in Cognitive Science from Princeton University and an MBA from Duke University.  Find Jon Online: LinkedIn Twitter Website: watermarkconsult.net CX ROI Study: watermarkconsult.net/cx-roi Find Us Online:  Social Media: @happymrxp LinkedIn Website: happymr.com This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 229, I'm interviewing Jon Picoult, founder and principal of Watermark Consulting. I've got to say this is a marquee episode for Happy Market Research podcast. I have referenced Watermark Consulting's report on their analytics over the last 10 years of the S&P 500 overperformers and underperformers. The one central theme: Overperformers all leverage customer experience, whereas under-performers are laggards. They are not leveraging it. We are seeing mainstay companies, CBRE and others, who have historically not really had research as a primary function in the organization, but they're all investing in our field. This is an exciting episode. I know you will find a lot of value in it, but first a word from our sponsor. [00:54] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com [02:18] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Jon Picoult, founder and principal of Watermark Consulting. Founded in 2008, Watermark Consulting offers consulting services to top brands around improving customer experience. Prior to founding Watermark Consulting, Jon has served in leadership roles at both Mass Mutual Financial Group and American International Group. He holds a degree in cognitive science from Princeton University and an MBA from Duke University. Jon, thanks for joining me today on the Happy Market Research Podcast.  [02:52] Hi, Jamin, glad to be here. [02:54] I have referenced your work on the show probably at least in five to ten episodes. I have also talked about your work at two talks I gave and then also in the industry and then also I teach an MBA course and I reference your work in that MBA course. I'm going to Michigan State; I'm on the board for their Masters in Market Research Program. I'll be there next week.

My guest today is Menaka Gopinath, President of Ipsos Social Media Exchange North America. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Menaka has held senior positions at Fuel Cycle and  was a Creator and Producer at Wilcox Sessions which was an online video series where musicians played an intimate performance in their living room.  Find Menaka Online: LinkedIn Website: https://www.ipsos.com/en-us Find Us Online:  Social Media: @happymrxp LinkedIn This Episode's Sponsor: This episode is brought to you by Clearworks. Clearworks is an insights, innovation, and customer-experience company. They help clients understand their customers better, identify opportunities for innovation, and create products, services, and experiences that matter. Their clients are diverse in size and industry but share one important thing: a passion to drive more business by driving more meaningful human connection. For more information, please visit them at www.clearworks.net. [00:00] On Episode 2022, I’m interviewing Menaka, the President of Ipsos Social Media Exchange – North America, but first a word from our sponsor. [00:11] This episode is brought to you by Clearworks.  So, we have a couple of sponsors on our show. I just want to underscore how much I appreciate those of you who have sponsored the Happy Market Research Podcast.  It makes a ton of value to the ecosystem that is actually transcending market research right now. I say “transcending”; that’s probably the wrong framework, but exceeding, moving beyond into user experience research as well as data analytics and insights.  In fact, recently we’ve been picking up shows like “Predictive Analytics World” and “Marketing Insights World.” These are two different shows that are great examples of where the Happy Market Research has a presence and, subsequently, an audience that is well outside of the normal market research vein.  So, Clearworks, thank you so much for your sponsorship. For those of you who don’t know, they are insights and innovation and customer experience company. They help their clients understand their customers better, identify opportunities for innovation, and create products, services, and experience that actually matter.  Their clients are diverse, both in size and industry, probably like all of ours, but they do share one important thing, which is a passion to drive more business by driving more meaningful human connections. You can find them online at www.clearworks.net.  Again, it’s www.clearworks.net.  And again, thank you so much for your time.    [01:43]     Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Menaka Gopinath, President at Ipsos Social Media Exchange – North America.  Founded in 1975, Ipsos is one of the largest market research firms globally and is also a consulting firm with worldwide headquarters in Paris, France.  Menaka has held senior positions at FuelCycle and was a creator and producer at Wilcox Sessions. This is an interesting, little side hustle she’s got going on.  I might wind up cutting that piece. I know you talked to me about it. I actually found it really interesting, but we’ll see. Menaka, thanks so much for joining me on the Happy Market Research Podcast today. [02:26] Thanks for having me.  I’m glad to be here.   [02:29] Let’s start out with a little bit of context.  Tell us about your early years and how you wound up in market research. [02:33] Sure.  Well, I never really thought I’d end up in market research; so, that was a surprise.  But I have always been in the space of connecting with consumers. So when I first entered the work force out of college, I was working in the original startup boom at the end of the 90s.  And I was working at a company that was creating online communities,

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge & Insights Senior Analyst for Coca-Cola where she guided the BU’s decision making processes and development of the Coke Masterbrand strategy and their innovation pipeline. Find Estrella Online: LinkedIn Website: https://www.nestle-cereals.com/global/en Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor:  This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:00] On Episode 220, I'm interviewing Estrella Lopez Brea, Global Head of Consumer Connections of Cereal Partners Worldwide. But first, a word from our sponsor. [00:09] We'll take just a moment and thank G3 Translate. They have been a very valuable partner for Happy Market Research podcast, and the work that we have been doing here. I greatly appreciate it. They transcribe each one of our interviews, which range from 20 to 40 minutes, for free for us. It is a humongous benefit because it improves overall accessibility of the content that we are creating jointly with the research community. They have a unique approach. They are able to turn things around within 24 hours. I am very, very grateful for G3 Translate, and I hope that you will consider them for your next translation company project. Take the time. Go ahead and go on social media. You can find them, simply Google “G3 Translate”. That's the number “3” and you will find the website as well as on LinkedIn. It would mean literally the world to me if you take the time to do that. Thanks so much. [01:07] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research podcast. My guest today is Estrella Lopez Brea. [01:16] Correct. [01:17] Yay! Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestle to produce breakfast cereals. The company is headquartered in Switzerland and market cereals to more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge and Insights Senior Analyst at Coca-Cola, where she guided the business units, decision-making process and development of Coke’s master brand strategy and their innovation pipeline. Estrella, thank you so much for being on the Happy Market Research podcast today. [01:54] Thank you for having me. It's a pleasure. [01:59] So tell us a little bit about your parents, where you grew up and how that has impacted your career. [02:06] Okay, so I am originally from Madrid, from Spain, but I live in Lausen, in Switzerland. I have two kids, in case that is interesting. I have two kids, and they are starting to approach the dangerous zone of being a teenager. Particularly about my parents, they are now retired, but they have been very, very active all their life. My father is a lawyer, and my mom, she had passion for HR so she was a HR Director; very busy people, very focused on their carriers, but at the same time very focused on their children. I have three brothers too. Well, that has influenced my career. That's interesting because they both taught me different values. And I think it's coming also from what they did for a living and that influenced certainly my carrier path and my choice to do consumer insights. My dad,

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill Online: LinkedIn Website: M/A/R/C Research  Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor:  This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:00] Good afternoon, everybody.  My name is Merrill Dubrow. For those of you who are tuning in to see Jamin Brazil be the host of the Happy Market Research Podcast, we’re going to change it up a little bit on today’s show, which is the 100th Podcast of the Happy Market Research Podcast.  My name is Merrill Dubrow, and I’m President and CEO of M/A/R/C Research, and I actually am going to put the host on the hot seat.  And we’re going to interview Jamin Brazil. [00:27]     Super excited about this.   [00:29] Great.  Thanks, Jamin.  As I am and everybody else.  But before we get into even a little bit of Q&A and put Jamin on the hot seat, I just want to tell everybody that this could not be made possible without G3 Translate. [00:42] This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the world.  Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit Nancy at G3Translate.com. [01:10] Jamin, how are you today, sir?  This is a big highlight for me.    [01:14] For me, it’s a huge highlight.  I’m super excited and honored that...  We should also level-set: Merrill has been on the show two times.  He was my very first podcast, which was published as Number 105, and then we had him on earlier this year as an update, kind of post-transaction as he acquired M/A/R/C Research.  And now, he and I have been long-standing friends in the market research industry. He said, “Hey, has anybody ever interviewed you on the show? And I’m like, “That’s never happened.  That’s crazy.” And at the same time, we’re coming up on our 100th show; in fact, this is the 100th show for the Happy Market Research Podcast. [01:50] Well, let me tell you something.  The pleasure is all mine. I listen to your podcast when I work out, when I drive home.  And I want to thank you for allowing the opportunity to be on, I guess, in some way for a third time.  So, let’s just get right into it. The 100th episode – Wow! – of the podcast.  Just talk a little bit about the motivation behind starting the podcast. [02:12]    The motivation is different than where I ended up, where I am right now, and then where I’m going with the podcast.  The challenge that I had exiting FocusVision is there’s a fair amount of restriction around what you can and can’t do in the industry.  That’s just very normal part and parcel whenever there’s a transaction; you’re partaking in that transaction selling a company. So I was fairly limited for about a year and a half after exiting the CEO role of FocusVision.  When I thought about what can I do to be able to maintain engagement and brand inside of the space, video, vlogs (really popular) that takes a lot of effort and learning. Podcasts seemed to me to be the thing that would be the fastest and easiest way for me to be able to engage with my peers and insights leaders across the space.  So, that was really where I started my journey back...

The 2019 NEXT pre-conference series is giving listeners an inside look into companies such as IBM, Voice Metrics, Ipsos, and Pulse Labs.. Join insight leaders on June 13 – 14 in Chicago for NEXT, where you can discover how technology and innovation are changing the market research industry. In this episode, Jamin Brazil interviews Stuart Crane, Founder and CEO of Voice Metrics; and Paul Cornwell, CTO of Voice Metrics. Find Stuart and Paul Online: Stuart's LinkedIn Paul's Linkedin Website: www.voicemetrics.io [00:00] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research podcast. This is a special episode that's connected to the upcoming Insights Association’s NEXT conference. It is located in Chicago on June 13th and 14th. I do a lot of these conferences both inside and adjacent to the market research industry. I think this particular NEXT conference is a must attend if you're interested in learning about what's coming up “next”. Maybe that's how they came up with the name. My guests today are Stuart Crane, the founder and CEO of Voice Metrics, which helps companies leverage voice, as well as Paul Cornwell. Did I say your last name right, Paul? [00:48] Yeah, you got it. [00:49] Voice metrics CTO. Guys, thanks very much for joining me on the Happy Market Research podcast today! [00:53] –Glad to be here. –Yes, thanks for having us, Jamin! [00:56] You guys are speaking at the NEXT conference on how to integrate voice into the total customer experience. I'm really curious, given your backgrounds, when did you first recognize the voice was important? [01:10] Voice, I've been interested in for quite some time back in the day when I would listen to cassettes in the car and CDs in the car. I was really interesting in voice recognition:  recognizing voice with Dragon dictate, and that sort of thing. But when I realized it was really going to be big is actually when I got an Amazon Echo, I think was for Christmas in 2015, I believe, and just being able to talk to this cylinder, and have it talk back to you and start songs, and you could still talk to it while music is playing. And obviously Siri was out there. But now, it's basically an ambient voice conversation. It just blew my mind! And then I found out that you can actually write software for it. You can write programs for the Amazon Echo. Back then, it was just called Echo. Now it's obviously “Alexa”, and it's a big ecosystem and everything. So I just really recognized that being able to talk to devices and have the full features of computers behind it really is going to transform things. Not that it's going to take away the capabilities of mobile or anything like that, but supplement it in such a great way. I started looking at ways that we could program voice and got involved very early in the Alexa’s software development ecosystem and just took it from there. [02:29] All right, great. So Paul? [02:31] Yeah. So I came from an AI machine learning background prior to getting into voice, and that was sort of my segue-way into voice and where the interest came from. So actually, before I met Stuart, I was pretty hot and heavy for Alexa and the idea of building these interactive experiences. So I was looking a lot at Lex and Alexa on the Amazon side, and it just seems like a natural segue-way coming from that AI background and thinking about how these devices and experiences can be more conversational and just the technology caught up to where my head was. With the opportunity with Stuart, who had this vision, at the very beginning of what we've built, everything just seemed to align. [03:23] So I'm going to go ahead and share, and I apologize, I don't mean to hijack the point, but for me I recognize it was really important with my daughter and the iPhone I got her when she was 11 years old. We were driving in the car for a three hour drive, so I just started making small talk.

The 2019 NEXT pre-conference series is giving listeners an inside look into companies such as IBM, Voice Metrics, Ipsos, and Pulse Labs.. Join insight leaders on June 13 – 14 in Chicago for NEXT, where you can discover how technology and innovation are changing the market research industry. In this episode, Jamin Brazil interviews Frank Kelly, Global Head of Operational Product at Ipsos. Find Frank Online: LinkedIn Website: www.ipsos.com/en [00:01] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research podcast. This is a special episode connected to the Insights Association’s NEXT conference, which is being held in Chicago on June 13th and 14th. My guest today is Frank Kelly, head of Innovation and NPD at Ipsos. Now, Frank, I do have a question. I have always said Ipsos. I think it's pronounced “Ipso”, is that correct? [00:27] If you are French. [00:29] Okay. [00:32] For everybody else, “Ipsos" works fine. [00:33] Perfect. So Ipsos is a global market research and consulting firm headquartered in Paris. Founded in 1975, Ipsos is publicly traded and ranked in the world's largest market research agencies, actually number three, I believe, with offices in 88 countries and employing over 16,000 people. Prior to joining Ipsos, Frank has held senior leadership roles at Nielsen, Greenfield Online, TNS and Lightspeed/GMI. Frank, thanks so much for joining me on the Happy Market Research podcast. [01:01] Ah, thank you very much. [01:04] You’re speaking at this year's NEXT event on how to integrate voice in your total customer experience. My second episode on this particular podcast was centric to voice. I am so excited to see a conference, the first conference that I know of in our space, that is really kind of centralizing the communication around this particular medium. How did you first come to realize that voice was important? [01:29] If I go back maybe 8 or 10 years ago, when I started seeing people use voice to text, it dawned on me. As soon as people started using features like that, there's this bound to be an application and research, because they're just showing preference for a way to communicate. And we have to accommodate those preferences in the way that we capture data. But I guess the real big thing was certainly when Siri was introduced by Apple –I think it was 2011. That really seemed to show the promise of what you can do with voice communication. And it showed that with work eventually that could become a major component of how we collect research data. [02:11] Yes, for sure. You know, it's interesting 2011. I think it's September 2016 that Alexa launched. I think I have the year right. Does that sound right to you? [02:22] That sounds right. Yes. [02:23] So the big head start that Apple had inside of this space, and yet they certainly have taken a back seat from a growth perspective with Google Home now being the fastest growing voice-based platform. And obviously, Alexa. I think Alexa is still dominant. [02:42] Yes, well, again, a lot of people are using the Apple, the Siri on their other devices. So it's not just the voice assistant devices that we should think about because research could be captured probably more commonly through the voice assistants on the phone. [02:59] Right. Yes, yes, for sure. I was talking to my kids. I have a bunch of kids, some older ones and some younger ones. So the younger ones are utilizing, and this is all just organic, Alexa right now to play hide and seek. It's just really funny. Oh, Alexa, stop! Sorry. She's now going to be called “A”. No, no, stop! So the other side of it is, my older kids were talking about how it would be really cool if they could get an audio feed that highlighted stuff coming out of their Instagram account that they could then somehow magically connect right to their phones, to get in the visual pieces there as well.

The 2019 NEXT pre-conference series is giving listeners an inside look into companies such as IBM, Voice Metrics, Ipsos, and Pulse Labs.. Join insight leaders on June 13 – 14 in Chicago for NEXT, where you can discover how technology and innovation are changing the market research industry. In this episode, Jamin Brazil interviews Ellen Kolstø, Design Principal at IBM Q. Find Ellen Online: LinkedIn Website: www.ibm.com/us-en [00:01] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research podcast. My guest today is Ellen Kolstø, Design Principle at IBM Q. International Business Machines Corporation, or IBM, is an American multinational information technology company that is headquartered in New York, with operations in over 170 countries. In 2016, IBM launched the IBM Q Experience, which is an online platform that gives the general public access to a set of IBM's cloud based quantum computing. Ellen has hosted lectures at the University of Texas on design for artificial intelligence and has served in senior roles on both the agency and services side for companies including JWT, Young & Rubicam, Leo Burnett and BrainJuicer. Ellen, thanks for being on the Happy Market Research podcast today! [00:49] Happy to be here! Thank you. [00:51] Tell me a little bit about your background. This is kind of helpful for us because it level sets, and gives us a little bit of context of who you are. [01:02] Yeah, always a great question. So I started life in the agency environment as a strategic planner and so it came up through that world of account planning. I'd like to say it came over from the Mayflower, sometime in the 80s, from the British, and I grew up in that culture where it was very much about understanding customers and working with them and doing the research yourself so that you could translate that into creative strategy for communications. So I started in that world, and did that for quite a while. Then I felt that over time, the balance of the amount of research that was getting conducted shifted over to clients themselves, and they were taking on more of that in their own realms, and agencies were doing a little bit less of that. And so I found it very attractive to move into the realm of market research, where I could spend all my time conducting research, which is my favorite thing. And that is when I moved into that world and into BrainJuicer, now known as System1. I liked that environment as well because we did a lot of really innovative types of research using technology, so it combined these two worlds that I've been playing in, especially most recently. We did a lot of online ethnography and also online community. So you had a lot of tools to use and have consumers come with you for weeks and months in some cases as they work through different experiences with you, so that you could maximize products. And it was really fun, whether it was a long-term engagement, working with them on their relationship to cookies and unboxing experiences or how they selected their phone service and all that kind of fun that went along with that. So I did that for a few years, and then, I had this interesting opportunity where someone said: “Hey, IBM is looking for people with deeper search experience in what we call ‘user research and technology’”. Looking for that for Watson, specifically in the realm of AI, specifically they built up that team because Watson was new three years ago, it was just getting started, especially with the design team, and that is the group that creates the user interface and all of the tooling that our customers use to create AI themselves. I decided to go talk to them, and it was a really great experience. And I ended up there in a completely different realm: total technology, business to business, enterprise environment, but in a completely new and exciting space. And I was very energized by that. And that is how I ended up making my way to IBM throug...

The 2019 NEXT pre-conference series is giving listeners an inside look into companies such as IBM, Voice Metrics, Ipsos, and Pulse Labs.. Join insight leaders on June 13 - 14 in Chicago for NEXT, where you can discover how technology and innovation are changing the market research industry. In this episode, Jamin Brazil interviews Dylan Zwick, Chief Product Officer at Pulse Labs. Find Dylan Online: LinkedIn Website: www.pulselabs.ai [00:01] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research podcast. This is a special episode that's connected to the Insights Association’s NEXT conference in Chicago, that is, this June 13th and 14th. My guest today is Dylan Zwick. Dylan. I said your last name, right? [00:22] That was correct. Yeah, Dylan Zwick. I'm always dead last in the alphabetical order. [00:27] That's funny. I was always first in photos because I am 5’8’’ so we have that objective position. Dylan is the co-founder and Chief Product Officer of Pulse Labs. Pulse Labs is a solution that enables users to launch and gather consumer opinions via voice devices such as Alexa and Google Home. Dylan, thanks for being on the Happy Market Research podcast today! [00:49] A pleasure to be here. Thank you so much for having me. [00:53] You are speaking at this year's NEXT event on voice. When did you first realize that voice was important? [00:57] So I first realized that voice was going to be big back in 2016 when I bought my first Echo. So I started playing around with Alexa, and realized that what had been the dream of science fiction now for decades, you know, the ability to speak and actually have a conversation with a computer was actually becoming science fact, you know, it was it was becoming reality. And so, I played around with building my own Alexa applications and started exploring the tools that were out there for developers and designers for Alexa application, and for voice applications more generally, and realized that this was going to be a huge space and also that I really wanted to be a part of it. So that’s what got me initially involved. [01:54] Yeah, I mean, Alexa in and of itself is really interesting. One of the things that I think is… If you pull back, YouTube right now, I forget what the data is, something like 60% of the Internet is there. It's a massive amount. And if you look at the bet that Google placed when they did that acquisition, it was, they consolidated the different product lines into a single thing, and then they centralized the KPI to one centralized point of focus, which was the number of daily videos unloaded. And that created so much focus from an R&D perspective that that was all anybody cared about. It wasn't predicated on revenue or eyeballs or anything like that. That was it. And then subsequently, of course, that was the tail that wagged the dog. Amazon is actually doing the exact same thing with respect to Alexa. I mean, my kids… My 12-year-old can create an Alexa skill. It is crazy easy how they have made the development side of this accessible. [02:52] Yeah, that's been a huge focus for Amazon. And the Alexa team is to open up as many tools for developing essentially applications or, as they call them, skills, on Alexa and then, trying to provide these and encourage as many independent developers to build skills there as they can. So you have a ton of skills, actually, that have just been built by independent developers, and then also a bunch of skills that have been built by brands or professional agencies. And there are even companies out there that are focused exclusively on the building of Alexa skills. And then yeah, you've mentioned, you know, they're also very interested in providing tools that makes this as easy as possible. So you even have a blueprint tool that essentially lets you quickly create a standard but personalized skill without the need to have any programming background at all....

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming presentations at IIeX Austin: Jamin’s Presentation: 3 Ways You Can Leverage The Power of Podcasts Priscilla’s Masterclass: Effective Content Strategies for Being Heard Above the Noise Other topics of conversation included upcoming tech, incremental improvement, and why it’s okay to stop worrying about older, potentially embarrassing podcast episodes and embrace them as artifacts of progress. Badass recommendations from this episode • Jamin’s favorite recent podcast is with his mentor, Merrill Dubrow • A podcast Jamin and Priscilla both love: Sima Vasa’s Data Gurus • Priscilla’s mobile podcast rig includes a Zoom H4N Field Recorder and a pair of MOVO lapel mics (for if things get dicey!) • Jamin’s re-reading the book Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely This episode is jam-packed with goodness. Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes. About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rob Marjenberg, Co-Founder of Qualie. This Episode’s Sponsor: GreenBook Contact Rob Online: LinkedIn  rob@qualie.com [00:02] I’ve got Rob with Qualie. Is that right? [00:05] Yes, right. [00:06] Here, Happy Market Research podcast, IIeX show floor. Day two. How’s it going? [00:12] This is the first I’ve been to one of these conferences. It’s just really refreshing. You got a real overall sense of where the industry is going. Because this conference works, it’s more of the edgy type of stuff as well. You get a bit of a mixed barrel like some things which you think, “That sounds amazing but I don’t really know what it is,” and other things which you think, “I’ve heard that type of thing before.” You definitely get the theme of where the industry is heading and the theme it seemed to me that came through really strongly. The last five, or seven years, or something because of this growth of data and the way it’s changing the landscape in market research. Since to me, it’s coming back to bringing the human side of it together with the data side of it. That seems to be the job of the market research industry right now to remarry some of that understanding of that people, and how they think, and how they feel. [01:05] The humanization of the data? [01:06] The humanization, yes. It might be confirmation bias, but that works perfectly because Qualie is all about that really. It is about humanizing data. It’s been really encouraging for me to see that, you want to be on the sweet spot of where the industry is and where it’s heading to. I feel like, “This is good for me.” [01:27] It’s funny about the name Qualie. It’s an industry term as well, right? [01:31] It is. Yes. [01:34] What’s your role there? [01:36] I’m a co-founder and it’s interesting because Qualie, it’s called Quan Hybrid Platform. I saw qualie.com was available as a URL and it wasn’t cheap, but I thought wasn’t that a nice thing to have, because I was always called a qualie. I used to work in a big agency in the qualies and quantities and that type of thing. When we started with Qualie, we were feeling the lot of that good stuff you get, all the magic you get from qualitative research was being lost in this rush to big data and how easy it is to get numbers flowing through the system. I could see what was having qualitative research with this methodology, which was, yes, they’ve moved online a little bit, but that was really just so you didn’t have to go to a central location but didn’t really have much automation behind it, didn’t have much efficiency behind it. The big thing it didn’t seem to have, it didn’t play nice with quant research. There was always these two separate things even in big agencies you had the qualies and quantities and that type of thing. We tried to think .. and what Qualie is, it’s really a survey platform with the sole qualitative research baked into it. What comes naturally to qualitative research really is to help ground people and help them understand and be empowered to find your own truth with the skills you learn of qualitative research. We put that front and center in our survey. We’ve got explainers, a presenter. My co-founder Ainslie is wonderful on camera. We’ve got 600 of her videos, which working people on get them to understand what the topic is, getting too comfortable what they need to be doing. As you go through, serves another video, short little videos to help them understand what they’re meant to be doing and that type of thing. Then it’s got a system which I’m almost 100 percent certain is unique in the industry. Essentially, this is that we have a stream of qualitative and quantitative participants in the same survey. The qualitative participants as they’re on the surve...

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Ranier van Rietschoten, Co-Founder and CCO of Veylinx. This Episode’s Sponsor:  GreenBook Contact Ranier Online:  LinkedIn  Veylinx [00:02] My guest today is Rainier from Veylinx. Thanks so much for being on the Happy Market Research podcast. [00:08] Thank you. Happy to be here. [00:10] We’re day one IIeX. How’s the show going? [00:13] It’s pretty good so far. I’ve been able to see a couple of presentations, but I’ve also spent quite some time at our booth, talking with fun and interesting people. [00:23] Yes, clients. [00:24] Also, clients. Yes, I think third or fourth year that we are here at IIeX. It’s always one of the highlights of our conference calendar because they focus a lot on putting innovation in the spotlight, which is also something where we feel quite passionate about. That’s always good fun and we have some current clients and of course also some really nice new interesting people that we can always meet every year. [00:52] Veylinx, you are the founder of the company? [00:56] That’s correct. [00:56] Tell me a little bit about that. [00:57] Veylinx was founded about four years ago. I’m one of the founders together with Anouar and Anouar is a scientist working actually at the University of Amsterdam in the field of behavioral science. When he got introduced to it into market research, he saw that especially within innovation testing, a lot of the work, in innovation foundation evolves around measuring intents so you ask questions, “Are you considering purchasing this product? How often? How much are you willing to pay for it?” Coming from a behavioral science background, you always learn, don’t ask what people think they’re going to do, but measure what to really do. What we have done is actually we took an approach from behavioral science and introduce it with market research. What we did is we built this tiny ecommerce platform on which we host auctions of products that we want to research. Then by looking at the bits on those products, we can make predictions about many people want to buy this or very few, how should you position it? So one half can bid on a Heineken beer saying it’s ice cold, the best and the other half bits on the Heineken beer for claim it says brewed of natural ingredients and then we can see which position works best and who are the people most interested in buying this? We’ve a very efficient tests that is fully behavior based. We can basically do full concepts and ID evaluations. [02:20] How long does the project usually take? [02:25] It’s quite fast. When we run a project, typically when we go live with the field work and field work takes anywhere between two to five days. One day later we can deliver top lines and then a few days later we can deliver full polished brief. [02:39] You’re doing everything for the customer in terms of helping them design the project execution, analytics and reporting. [02:48] We have both. We have our full stand-alone platform and with some clients they set up their own projects or doing their own analytics. We just delivered them the platform. But for the majority of our clients, especially in the CPG and consumer electronics industries, we’re providing the surfaces as well. [03:08] That makes it a lot of sense. You said this is the third year or fourth? I apologize. The fourth year here at IIeX. How’s this year shaping up compared to previous ones? [03:18] It’s interesting, IIeX has grown a lot bigger, which I think is great because it’s proof that the industry is evolving. Also, when I think about four years ago when we were showcased as a startup, we saw there were a lot less startups in the industry and also it was a lot harder to have clients open up and experiment something.

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Paul Neto, Co-Founder and CMO at Measure Protocol. This Episode’s Sponsor: GreenBook Contact Paul Online:  LinkedIn MeasureProtocol paul@measureprotocol.com [00:00] Everybody, thanks for tuning in today. We’re live at IIeX in Amsterdam. This is the first time I’ve been to this show. I’m joined today by Paul Neto, Measure Protocol. Sir, thanks very much for being on the Happy Market Research podcast. [00:16] Thanks for having me. It’s good to be here. [00:17] We are early on day one. What do you think about the show so far? [00:22] For one, it’s a great venue and the talks are looking to be pretty interesting. It’s a great lineup for today here. [00:30] We’ve had four talks so far, is that right? Have you been able to hear any of them yet? [00:35] Yes, I sat in on one this morning. Both talking with Lacoste on how they’re introducing these agile methods into the research processes. [00:47] Useful stuff? [00:48] Yes, very good stuff. [00:49] Has it been pretty good for networking? [00:51] Yes, I heard it’s about 650 people here, and it’s with a great venue. It’s very social and very adapt for socializing. [01:00] It’s been really good. Are you going to the research club event this evening? [01:03] Yes, I think it’s one that can’t be missed. [01:03] (Laughs.) We were out till 1:00 a.m. yesterday, or I guess this morning, technically. Which was all by accident, I was just with our MD here in Europe. Anyways, I wish I would have slept a little more but that is what it is. [01:19] Yes, that’s what these conferences are like. [01:20] My late grandmother had a saying, “If I lay down too long, they’ll start throwing dirt on me.” (Laughs.) [01:28] I’m probably the only person here who can say this is his first time in Amsterdam. I’ve come through the airport many times but first time spending some time in the city. [01:36] Mine as well by the way. I’d never been to Amsterdam. [01:40] We’re in the same club. [01:40] What a city? [01:44] Yes, beautiful. Just beautiful. [01:45] Tell us a little about Measure Protocol. [01:48] Sure, I guess a place to start is just this past June we actually won the IIeX innovation startup competition in Atlanta. [01:56] Which is huge! Congratulations. I was there, a part of that whole thing. [02:00] It’s set forth some pretty good momentum. We are a blockchain based startup where we’re using blockchain and some interesting cryptography to build a data marketplace where you can buy and exchange data which includes participating in survey-based research and passive data. Really, using some of the blockchain attributes help build what we call, “A marketplace of trust.” [02:33] I like that, “Marketplace of trust.” Talk to me a little bit more about the trust angle as it relates to a blockchain. [02:39] We get trust from a few things, one is the fact that it’s decentralized nobody owns it, you can’t change it. Also that it’s transparent by nature. Across numerous industries their using these technologies to provide transparency into things like senile supply chains. We believe that transparency is one of the key components in building trust. Within the research industry, I think there’s a number of mechanics we can take advantage of and use this to build this trusted marketplace. [03:13] Last year was huge with respect to blockchain being the new AI or whatever you want to call it, the trend. Tell me how the spaces evolved in the last 12 months since I saw you last in Atlanta. [03:32] It’s been an interesting 12 months. The best way I would describe it is it’s gone through a cycle of maturity. There was a lot of height. There was a lot of talk around cryptocurrencies, and there’s also been,

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Roy Patel from Pathmatics. This Episode’s Sponsors: G3 Translate GreenBook Contact Roy Online:  LinkedIn  roy@pathmatics.com [00:02] Hey everybody, welcome back where we are live today at IIeX and the Happy Market Research podcast. I have a special guest, Roy with Pathmatics correct. [00:13] Correct Jamin, Roy from Pathmatics. [00:16] (Laughs.) We had dinner out of complete fluke with a larger group a couple of nights ago and it was an absolute blast, a 2:00a.m. for me, event. [00:27] Was it that late? [00:28] We left after dinner and went to one last bar, Steven and I, and there was a drunk Irishman and his wife that were at the bar and they kept ringing a bell that hangs over the bar. The tradition is if you ring the bell, you buy the bar a round. He wound up buying two rounds. [00:48] I didn’t know about the after party. Sorry. [00:50] Yes. I didn’t either and neither did Steven, so it was like a complete crazy thing. We felt it was one of those like socially awkward. It’s like you always had an extra beer in front of you, anyway, it was not my best morning. It was not the best look for me the following morning. [01:08] The luck of the Irish is I would say with Steven and you’ve got two from him, so yes did very well. [01:15] That’s true. What do you think about IIeX? [01:21] It’s the fifth one I’ve been out of six. It’s the biggest in terms of attendees and the actual conference itself in terms of space and exhibitors and brands and research agencies. Yes, it’s an eye opener in terms of new things that are now evolving. The whole thing about AI as an example, it’s top of mind and there’s a lot more debate about AI or the whole area of data integration in terms of taking large datasets and integrating them. Companies like Knowledge Hound, for example, the whole era of automation for example as well. From a sampling perspective, research perspective. It’s interesting compared to maybe three, four years ago it was more traditional research orientated sub-topic matters. [02:16] One of my observations with IIeX is, and I honestly just, this was my one aha moment on this in this event is AI. The way that we’re talking about AI now is, it’s a practical application to real-life business. Whereas when it was first introduced maybe three-ish years ago it was just this concept and we really couldn’t map it to this is the terms of trade or this is how you apply it to better the researcher’s life. It was much more theoretical. My theory is that with technology, you have an adoption curve and it just takes a little while for things to percolate enough and for us to have a meaningful conversation about it. What IIeX does is it gives you a way to see what you’re going to be talking about maybe in a year or two. [03:06] Absolutely. IIeX as a platform for innovators to maybe preachers the wrong word, but to make it a topic of debate about what’s going to happen in the future. It’s a great platform. [03:20] Yes for sure. The theme of this one has been automated insights clearly, right? It’s funny too because if that was not planned, I don’t believe by the conference. It just has worked out that way. What do you think about automated insights? What’s driving that? [03:34] It’s funny, automated insights, AI. (Laughs.) You talk about artificial intelligence, but automated insights know the same acronym as such. Automation is going to play a major part moving forward. It’s all about making things not necessarily faster, better, cheaper, which used to be the old mantra, it’s really about making things definitely more efficient. Rather than a faster, it’s more about making it more efficient. It’s all about making things more tangible, real-life experiences in terms of making things a...

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Nick Thomas of MrWeb. This Episode’s Sponsor: GreenBook Contact Nick Online:  MrWeb [00:02] I’m Nick Thomas. My company’s called MrWeb. MrWeb Limited, and a producer of Daily Research News Online as well. [00:09] You are my honored guest on Happy Market Research today. I have been, as has the entire industry, consuming your content for many, many years. You are the leader, I believe, in what’s happening right now in market research. [00:26] I like to think so. It’s a small market, so there’s not a vast amount of competition (laughs). [00:29] It’s true. [00:30] If we were the leader of 1,000 competitors then that would be great, but very few. It’s been going on now for 19 years, or 19 years next month, we’ll have been doing the news. The company is 21 this year, so we’re dinosaurs in internet terms (laughs). [00:44] Yes, that’s true. [00:45] Some would say we’re dinosaurs in the way we do it as well (laughs). We’ll come back to that later. [00:51] That’s hilarious. I can’t wait to dive in more. IIeX day two is winding up. How has the show been for you? [00:57] The show’s been excellent. I’m always telling people, whatever show I’m at, that… Which I’m not at very many, by the way. I’m trying to get out more these days rather than sit behind the PC. I’m always saying that there are quite a lot of shows around these days. It’s, if anything, quite a crowded market. [01:13] Very. It’s one I’m glad I’m not in. [01:15] Yes. You have to look at it and say that you’ve got to differentiate yourself. Would there be consolidation? Possibly. There are people collaborating in Quirks and TMRE in the US. Things may not mean consolidation, but there are a lot of events around companies that feel that they need to go to all of them. They’re now having full-time staff just traveling from (laughs) place to place for certain parts of the year. [01:38] It’s a heavy lift. We’re doing— [01:39] It is, yes. [01:39] At PureSpectrum, we’re doing 16 conferences this year up from zero. [01:44] You’re in second place then. Congratulations (laughs). I have a 20, a 16 and a 15 now. This company’s spending all their time on the road. Having said that, IIeX, this particular show, which is the only one I’ve been to, the European one, has easily got a place notched in there. There’s no threat to this one because it’s an incredible conference, incredible location. They do very well. [02:09] They’ve absolutely nailed it. What’s interesting about IIeX is they have… GreenBook at large, with GRIT as well, has really assumed this Sage leadership role of insights or cutting-edge technology in the insight space. What I like about this is you walk around the show floor. You’re meeting a lot of… I don’t know. We’ll call it $1 million to $5 million companies. In five years, some won’t be here and some will be big, which is neat. [02:42] It’s a good space for them to be in, and it also makes it a very interesting show. I’ve particularly enjoyed the startup competition this year because it’s showcasing… There are people competing for quite a reasonable prize. [02:53] Yes, $20,000. [02:53] Twenty thousand dollars. [02:54] Yes, it’s real money. [02:55] We’re trying to add in a little prize of some bonus advertising on DRNO. [02:59] Are you? [03:00] Yes. Only a small amount, don’t worry, Jamin. (Laughs.) That will be part of the prize, hopefully. The organization that— [03:08] I love that. [03:08] Scoops it gets as well. It’s a bit of exposure. We’ve had seven companies picked out in total, and the winner will be picked this afternoon. We got a chance to go and talk to each one of them yesterday and decide who to vote for. Sorry, not each one of those.

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Kristian Smith, Co-Founder and Strategy Director at GlobaLexicon This Episode’s Sponsor: GreenBook Contact Kristian Online: Linkedin GlobaLexicon [00:02] We are live at IIeX Amsterdam. My guest today is Kristian Smith with GlobaLexicon. Kristian, thanks for joining me on the Happy Market Research podcast. [00:12] Thank you very much, great to be here. [00:15] Tell me a little bit about GlobaLexicon. [00:19] GlobaLexicon’s the biggest specialist market research focused translation agency. Operating worldwide with some very big clients, great portfolio focused on quality, have been doing very well over the last years. [00:38] How long has GlobaLexicon been around? [00:39] Two thousand four, but the first two, three years were probably in the second bedroom. Then you moved to a shared office of one, two, three. Probably over the last six years is really where we’ve put on the gas. [00:55] That’s the right way to do it though, isn’t it? Bootstrap the company, get to know the industry, product market fit. [01:03] Yes. [01:03] You’ve been there for eight years now. [01:06] Yes, so probably eight years, and then full-time essentially the last four, I would say. [01:11] Congratulations on that. [01:13] Yes, thanks. We have about 85 employees, so pretty good growth and good referrals as far as new business. [01:22] Maybe you could tell us a little bit why companies are choosing to use you guys over some of the competition, because there are a couple other companies out there. [01:29] Our key differentiator is we focus quite a lot on the quality aspect. Pricing is competitive, but possibly a little bit above. We focus very much on quality. We have an in-house linguist team, which most of our direct competitors, in fact probably all of our direct competitors, don’t have, in-house QA team versus using interns to quality check your material. Then that comes right up to the PM teams, who then have all of the notes, what we call delivery notes, that go right from the linguist team to the QA team, to the PMs and then out to the client. It’s very client focused. “Hey, we’ve noticed on question five, you’ve used this word, but we would suggest actually, in this market, changing it to this, and therefore the translation would be this instead of this.” There’s a lot of that kind of consultative service. [02:24] Language is so complex, because a lot of the communication is set in context. The words that we use in English to describe things versus Japanese, referencing the tea company behind me. That context, oftentimes I think, is overlooked or lost in translations for market research. [02:54] Yes. [02:55] It sounds like one of the things that you guys are doing is providing that lens for translation. [03:02] Yes, and it’s really, “What is that question trying to ask? What is the preceding question? Where are they trying to go with the research?” Which the team really pays attention to. Eighty-five percent of the revenue is market research, so the team is really focused on that for stuff. [03:18] That’s really interesting because market research is, in its own right, a language. [03:23] Right. [03:25] In a lot of ways, you’ve got to be fluent in lots of different… [03:27] Yes. [03:29] That’s great. [03:29] It’s going well. [03:30] If someone wants to get in contact with you, how would they do that? [03:33] Quote at globalexicon, G-L-O-B-A-L-E-X-I-C-O-N, dot com, and then the team picks it up. We go from there. [03:44] Of course, Kristian’s information will be in the show notes for this episode. How’s IIeX going for you so far? [03:52] I had an early flight. My son’s birthday was yesterday, so I stayed with him all day yesterday, and then left at 6:45.

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Babita Earle from Zappi. This Episode’s Sponsor:  GreenBook Contact Babita Online: LinkedIn Zappi [00:02] Babita with Zappi? [00:04] Yes. [00:04] How are you today? [00:05] I’m good. Thank you. How are you? [00:07] I’m doing great. Thank for you being on the Happy Market Research podcast. [00:10] You’re welcome. [00:12] IIeX Amsterdam. This is my first time here. [00:15] What do you think? [00:18] It’s amazing. I feel like I miss my wife. It’s such a romantic city. [00:25] Yes, it is beautiful. Amsterdam’s great actually. Somebody asked me the question why do they have it here every year? I don’t know why, but I’m not complaining, because Amsterdam is a great city. [00:37] Yes. It’s absolutely the case. [00:40] The first time in Amsterdam for you? [00:42] Period, yes. That’s right. [00:43] You must go to the Rembrandt exhibition. [00:47] You’re the second person that’s told me that. [00:49] Yes. The Rijksmuseum is an amazing museum. If you get some time, you should go. [00:54] It’s fairly close. [00:55] Walking distance, yes. Amazing. [00:58] What do you think, two hours is enough time? [01:01] I think so if you stay focused, just go to that part of the museum because there is obviously loads to see there. But you’re here and they’ve got the famous piece, I can’t remember what it’s called? But, it’s definitely worth going to see. [01:17] I was thinking about the Van Gogh Museum, was one I was toying between which one I would go to. [01:25] I went through that decision process myself, the Van Gogh and the Rijks and I went to the Rijksmuseum. There is a centenary exhibition for Rembrandt, so I wouldn’t miss it. [01:37] Thanks for that pro tip. Tell me a little about what’s going on with Zappi. [01:44] What’s going on with Zappi. Lots really. For us right now it’s event season, I guess it is for most of the research industry. Last week I was at Quirks, London. It’s the first time Quirks did a big event in Brooklyn. It’s the first time they ran the event in London. We had a number of presentations there. Again, the theme was very much around technology, automation, aJile. I took a slightly different approach. Very similar to what you’re doing here, but I did an interview, short presentation. But also, an interview with a lady from (02:23 unclear) One-on-one interview. Somebody who’s really thinking differently. We did that and then obviously we’re here now. Then we’re going to be in South by Southwest, which is going to be really exciting, in a few weeks. Where we’ve got a bunch of really great clients and brands coming to join us. Then we’re holding our own private event coming up soon on the April 4, in London. Part of the whole Zappi Insiders’ piece. A lot of events, marketing, content. I think the thing for us right now is there is… Obviously, we started in 2013 wanting to automate the world of market research and there is a lot happening in that space now. It’s finding out voice which is different and what that is. We’re very much moving towards the learning side of the industry and how a single platform and standardization and scale, can really drive a better understanding of data. [03:33] You moved, it was ZappiStore and then rebranded to just Zappi. What was the rationale around that? [03:39] Store, you’re right. You can see we dropped that. We started out to be an app store of the market research industry. Building apps for research agencies out there to drive revenue through our platform. That’s changed now. Rather than building any old products on our platform we’ve got a real focus in specific areas and specific enterprise-based solutions. Rather than building a large quantity of unstructured apps on our platform. Also,

On this episode, fellow market research industry podcaster Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Market Research, and his eponymous podcast. Jamin Brazil – Birth of a Mantra Jamin has had the life mantra that sometimes, you just have to laugh. He intentionally injected smiles and laughter into his life […] The post Jamin Brazil – Super Powers, Podcasting and Much More! | Ep. 053 appeared first on Infinity Squared, LLC.

On this episode, fellow market research industry podcaster Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Market Research, and his eponymous podcast. Jamin Brazil - Birth of a Mantra Jamin has had the life mantra that sometimes, you just have to laugh. He intentionally injected smiles and laughter into his life during difficult times. This belief stemmed from a study of clinically-depressed individuals. Half were treated with medication and the other half, with a 30-minute forced smiling exercise. The latter induced an improved mindset in the individuals who went through it, and this inspired Jamin. “The hallmark for me in starting Happy Market Research was exactly that — to create an emotional connection to the brand.” - Jamin Brazil Maintaining Relevance in MR Traditionally, market research has not been a very happy industry, especially in the old days. This is why Jamin feels that there’s power in infusing joy and playfulness into what researchers are doing. With this change, there will hopefully be more positive outcomes in the industry. He became the CEO of a large technology-based organization in market research without a single clue as to what he was going to do. Jamin started asking himself how he would be able to maintain relevance and connection to the industry that he loves. A Need for Conversation He went through a six-month journey of assessing the state of market research through different conversations with agencies and brands. This brought to him a couple of realizations. “There is this fundamental divide between what market researchers were offering and what the brands really wanted.” - Jamin Brazil And so he felt the need to find a way to facilitate a conversation between these two divisions. Hence the birth of his podcast, which creates an intimacy with its listeners in a very unique manner. This intimacy comes from the fact that most consumption is happening while listeners are doing something that they don’t necessarily love. “It's as if you're partnering with that individual psychologically and helping them through that drudgery and then also, of course, adding to them some value.” - Jamin Brazil Quick links to connect with Jamin Brazil: LinkedIn Twitter Instagram Happy Market Research Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

This series is a preview of the MRMW North America Conference 2019. Join consumer insight and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry. Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North America Conference and click the button below to register. This is the second interview of the MRMW NA 2019 pre-conference mini series. Happy Market Research host, Jamin Brazil, interviews VP of Consumer Insights at Turner, Natasha Hritzuk. We hope you enjoy this mini series where we talk to insights professionals who are helping power the future of insight automation. Find Natasha Online: LinkedIn Turner [00:00] This episode is a preview of the MRMW North American Conference of 2019.  Join consumer insights and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry.  Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North American Conference and head to NA.MRMW.net to register or check the show notes.  I hope to see you there. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Natasha Hritzuk, VP of Customer Insights at Turner. Turner is a global broadcast media company specializing in entertainment, sports, and news since 1970.  Prior to joining Turner, Natasha held positions such as the Global Head of Research and Insights at Microsoft and was also the Head of Category and Consumer Insights at General Mills.   Natasha, thank you so much for joining me on the Happy Market Research Podcast today.       [01:08] My pleasure. [01:09] So, MRMW is coming up in Cincinnati April 10th and 11th.  I’m very excited about this; it’s got some fantastic speakers, of course, including yourself.  Please give us a three-minute overview of your presentation. [01:23] So, we actually switched topics a little bit because I think as Christina and I continued to have a dialogue, we realized that one area that we think will be of interest to the audience is around how we have brought in fresh thinking from a market research perspective to help us tackle some of the challenges that our industry is currently facing, media and entertainment explicitly, and how we’re leveraging some of these new approaches and new ways of thinking to really define a path for innovation for the industry.  So, obviously within Turner and the broader media entertainment industry we have a couple of challenges that are considerable: One is that consumers are increasingly not interested in watching ads and, secondly, consumers are increasingly cutting the cord; so, cable subscriptions are slowly starting to wither away. innovation is actually really vital in our industry, particularly in terms of monetizing the content that we build and, ultimately, what makes consumers passionate about our brands and our properties is the content.  So, faced with this challenge, we were debating about the best way to tackle it from a research perspective. The more I started to think about some of the challenges in our industry… You know we’re entering the out-market place at a time that there is a surfeit of apps and streaming apps out there, becoming incredibly competitive. And content itself is becoming more and more commodified. There’s a ton of great content out there. So, how do we really ensure that the consumers will land on our content and have a great experience when using our streaming apps. So I started to think that maybe some of the ways or the core way that we could tackle some of these challenges was to borrow from some of the methodologies and approaches that I used in the world of CPG where commodification or the need to really differentiate is really core to most CPG categories where you have a ton of different products usually competing in a single space.  So,

This series is a preview of the MRMW North America Conference 2019. Join consumer insight and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry. Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North America Conference. This is the first interview of the MRMW NA 2019 pre-conference mini series. Happy Market Research host, Jamin Brazil, interviews Chief of Customer Insight and Innovation at Foursquare, Gayle Fuguitt. We hope you enjoy this mini series where we talk to insights professionals who are helping power the future of insight automation. Find Gayle Online: LinkedIn Foursquare [00:00] This episode is a preview of the MRMW North American Conference of 2019.  Join consumer insights and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry.  Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North American Conference and head to NA.MRMW.net to register or check the show notes.  I hope to see you there. My guest today is Gayle Fuguitt, Chief of Customer Insights and Innovation of Foursquare.  Foursquare is a global, mobile solution for location intelligence for marketers and advertisers to build brands and drive growth, channeling the voice of the marketer to the measurement industry.  Prior to joining Foursquare, Gayle has been the President and CEO of the Advertising Research Foundation or ARF. Hey, Gayle, thanks so much for joining me on the Happy Market Research Podcast today.      [01:05] Thank you.  Thanks for having me. [01:07] Oh, it is an honor to have you as a guest.  ARF plays a material role in our industry, and having the previous President and CEO is a really big deal.  Yeah, truly, thanks. So, we’ve got the North America MRMW Conference coming up in Cincinnati, and you are one of the speakers.  I was hoping that you’d give us a little bit of an intro into your presentation. [01:41] Yeah, I’m really excited to do that.  So, it’s early up in the conference. I really believe in this market research in the mobile world platform.  And I’m a fan of this conference, having produced a lot of conferences at the ARF and gone to a lot when I was actually leading the Insights Department at General Mills. What I want to talk about is this topic of engaging today’s modern consumer with modern marketing, and it’s marketing re-invented.  The opportunity that we have is to get the right message to the right person at the right time. And there are so many new technologies available.  But at Foursquare, what we really believe is that people vote with their feet, and the best way to understand who someone is and reach them (I say head, heart and feet) is by actually understanding all the places that they go.  So, we understand all the places that people go on their path to purchase before they go and make a purchase all the way to after. And while there’s so much conversation right now about e-commerce, the truth is the 90% of purchases still happen in what we refer to as the “real world” (brick and mortar).  Being able to really understand how to connect with consumers in real time as they experience life and are actually looking for messaging – not necessarily when the have a map out and they’re trying to find the nearest subway like I would be in New York. But there’s some untimely messaging, and there certainly is a lot of messaging out there that is uninvited by consumers.  But I really feel that we have a distinct opportunity to deliver these messages and connect with consumers’ head, heart, and feet, make an emotional connection that will bring relevance and translate their values into brand value. [03:45] What I like about this is we already understand that social media, for example, creates a certain context.  So, if I’m in LinkedIn, messaging needs to be geared a certain way. Instagram,

We have another great episode of Intellicast this week. Adam and Brian talk about the big news from around the market research industry, including Dynata’s acquisition of Reimagine Holdings and PureSpectrum’s acquisition of Happy Market Research. Brian also talks about the EMI’s recently released sample industry report, called The Sample Landscape. In the second half of the episode, we are joined by Rachel Alltmont, the Executive Director of SampleCon. She gives the guys a preview of what is new and exciting at this year’s conference, including discussions on gamification, blockchain, respondent experience, and some global conversations. She also talks about the new additions to the SampleCon board, and some of the new events that will be happening. (Spoiler Alert – There is going to be armadillo races!) To learn more about SampleCon and register, visit their website at www.samplecon.com You can also follow SampleCon on Twitter at @Samplecon To get a copy of the sample industry report, The Sample Landscape, visit our website here: https://emi-rs.com/the-sample-landscape/

On our last episode of this year, the Happy Market Research team shares what their biggest lessons were in 2018, their favorite episodes and more. We couldn't be more thrilled with the outcome this year and can't wait for you to listen to what we have in store for 2019. Thank you to our listeners who continue to support us. We wish you a Happy New Year! FIND US ONLINE :www.happymr.com Social Media: @happymrxp LinkedIn [00:03] Happy Market Research.  This is our last episode.  Today is December 28th.  So, this is our last episode.  People are nodding because we’re on audio, of course.   [00:12] – William Last episode of 2018. [00:14] What did I say? [00:15] – William Last episode. [00:16] Of 2018, thank you.  Good point, William. Big difference. I thought it would be a lot of fun, closing us out to talk themes we recognize in the 50+ episodes that we did in 2018 and then talk to my awesome staff:  Chueyee, Chloe, and William on some of their learnings and take-aways. So without further ado, Chueyee. [00:41] – Chueyee Hi.  [laughter] [00:46] Let’s start out with a little bit...  I mean you didn’t come from market research, right?  You came out of school with a journalism degree. So, what was that like for you moving out from journalism into a marketing company, specifically Happy Market Research Podcast?   [01:04] Well, I didn’t even know market research existed when I was college or until I got this job.  So my first day here I was super confused, but then as we got more into interviewing market research professionals, and I started listening to more podcasts from Happy Market Research, I just started to get a little bit better understanding of what market researchers do.   One great example that Jamin told us was Yoplait yogurt.  And after he told us the story about that, it was like “Wow, market researchers are super important especially for businesses.”  If you guys don’t know the story, Jamin told us that back in the day, Yoplait yogurt, their main color was green, but then they did some data research and they realized that, if they changed it to red, then they would get more sales.  Once they did, they actually did get more sales. So that was just like mind-blowing to me. [02:10] The mind-blowing part was specific to how data is used or what part of that was really impactful? [02:18] Just the fact that market research is so little but has such a big impact.   [02:23] Yeah, I think that’s true.  I mean market research is the tail that wags the dog.  So, when you think about the billions of dollars that are spent in marketing every year, globally, market research represents a very small fraction of that.  Maybe – I don’t know what rule of thumb is – I’ve always assumed it’s about 10%. The total global market research spend according to ESOMAR is around $70 billion, which is a big ass space.  But I do believe that proportionally we’re holding at that – much smaller relative to how much money is being spent across the board. The decisions that businesses are making... You referenced a study that I had participated in in the ‘90s that was very interesting for me because it was also probably one of my “Ah-hah” moments moving into market research of, while data is important and can be used for impacting consumers and their preferences, I think what’s been interesting over the last two decades from my view and of my career is how the internet has empowered consumers in a unique way.  So before brands literally were blind on what the consumer preference was outside of sales data, of course, which is a lagging indication, but now through the internet, there has been a direct access to the consumer to the brand through social media. Last time I was on a United flight, I tweeted to United, “Hey, thanks” because I got some free refreshment, and then United tweeted back to me.  So that direct connection now is public and that has influence, positive or negative, on that brand. Conversely, of course,

My guest today is David Paull, CEO of Engagious & Dialsmith.  Engagious and Dialsmith is a consultancy that leverages a proprietary technology solution to help companies craft and refine high-stakes messages and content.   Additionally, David started the Engagious Podcast where he connects many disciplines like Comedy and Astrophysics to help create a more complete set of skills for Insights Professionals. FIND DAVID ONLINE: Twitter Linkedin Engagious Dialsmith FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:30] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest today is David Paull, CEO of Engagious and Dialsmith. Engagious and Dialsmith is a consultancy that leverages a proprietary technology solution to help companies craft and refine high-stakes messages and content. Additionally, David started the Engagious podcast where he connects with many disciplines like comedy and astrophysics to help create a more complete skill set for us insights professionals. David, thanks very much for being on the Happy Market Research podcast.    [01:35] Jamin, thanks so much for having me.   [01:38] So it’s an honor to…  I think you may have one of the original podcasts centric to market research, at least from my recollection.  Is that consistent with yours? [01:48] Yeah, I think we kicked off pretty early when we launched ours in 2018.  I believe the Insights Association was doing their Audible Insights podcast; I believe it started shortly before then.  Might have been around that time. And certainly apologize to anyone who has been doing it longer, but certainly in the early days of it when we started early 2018.   [02:15] Well, if people listen to this and have been doing it longer know of shows that have been doing it longer, we would love to connect with them, both David and myself; so, please put them on our radar.  We will humbly submit our error and also love to have the conversation and learn from the godfathers in the space. [02:33] Absolutely. [02:34]    So, listen, man, I wanted to talk a little bit about your background before we jump into some other topics.  You have a strong background in technology and, interestingly enough, also sales. And then you founded Dialsmith in 2009.  That was an interesting point, right? Economically speaking, the U.S. was, I would say, in turmoil still from the Great Recession.  What gave you the confidence and inspiration to step out and start your own company? [03:04] That’s a good question.  It was really a matter of necessity more than anything.  My background is technology and sales. I didn’t start out in the market research space though I’ve been in it now for going on 20 years.  On the Dialsmith side of our business, our core technology are the perception analyzer dials that everyone in research knows from dial testing of TV pilots, presidential debates, and things like that.  Back in the 2000s, we were a division of Market Strategies, a large market research firm. It was during that time of the recession in 2009 when there were a number of smaller divisions of that company and really of others that didn’t really fit within those organizations anymore especially during that time.  So it became an opportunity for us to spin off what’s now called Dialsmith, a stand-alone business. The timing worked out really well for us because we were a small company, but as soon we got out from under a larger corporation,

Happy Holidays from all of us at Happy Market Research! We are so thankful for all of our listeners and those who have supported us on this journey this year. Without you, none of this would be possible. Happy Market Research is heading into 2019 with so much gratitude, joy and excitement for what is to come. Here is a bonus episode featuring Anne Beall of Beall Research. She recently shared a story and a lesson that she learned during this holiday season. We wanted to share it with you in hopes that it will touch you like it did us! Enjoy! FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:00]   Happy Holidays, everybody, from all of us at Happy Market Research.  Thanks so much for making 2018 such a great and exciting year. To all of our guests, to all of people who have been providing feedback, referrals...  It has been fantastic. I wanted to go out this year with this one great story that recently happened with Ann Beall of Beall Research. I hope you enjoy this story and appreciate you going to 2019 with a tremendous amount of thankfulness.  Have a great rest of your year. [00:31]   And I have to say I’m not that keen about Christmas.  I mean I don’t really love the holiday. I find it pretty commercialized.  I don’t really like getting gifts for people. I mean sometimes I get it right, but a lot of the times it’s really hard picking out gifts for other people.  And I feel bad when people give me gifts: I don’t really need anything, and you know. I don’t really love the holidays and, to tell you the truth, I have a lot of sort of bitter memories.  I didn’t even put up a Christmas tree last year. And the holidays remind me of people who are no longer in my life, people who have passed on.  And there’s some nostalgia around it. But, for some reason, I said to him, “OK, let’s go downstairs.”  I actually have a fake Christmas tree and we have decorations in the storage room, which is in the very back of my home.  When we got to the storage room, we smelled smoke. We thought maybe someone was burning leaves in the backyard, but we went outside and there was nobody burning leaves back there.  So, we went back inside and wondered whether the storage unit was on fire, and it was not. And that’s when we realized one of the condos above us was on fire. I live in a three-flat.   For some reason, we didn’t panic.  He called 911. And, at that point, I started looking for the cats.  I have three. I have a black cat named Serena, who’s 18 years old, and she does not like to be picked up.  I chased her around the bedroom and finally got her in the cat carrier. I have another cat, who is a feral cat, and she really doesn’t like to be picked up.  I chased her all around the house, and I finally got her into a cat carrier. But I have third cat, who’s a foster cat, who isn’t normally living at my house, who I was watching for somebody.  I didn’t have a cat carrier, and no way to get the cat out safely. So I left the cat behind. We ended up going outside with the cats – my partner and I standing there, watching my house.  And the firemen arrived: three big trucks, 20 firemen. They busted down doors. There was nobody in the building but my partner and I.  They busted down doors; they had hoses going up in front of the house and back of the house; they had a ladder going up to the roof. And they contained the fire, I thought.  I basically was watching and watching and watching. They don’t give you any information, but I’m praying and hoping this fire does not go downstairs to my unit. And I’m thinking about my cat, my foster cat. “Oh, my gosh, I hope he’s going to be safe.”  And then I’m thinking about all the other things in my home that can never be replaced: my dad’s letters to me when I was in college; my grandfather’s letters to me when I was a child.  All these things would be gone in an instant. But mostly, I was thinking about the cat. They did contain the fire,

My guest today is Dom Ricchetti, Senior Staff Research Lead at ServiceNow. Headquartered in Santa Clara California, ServiceNow is a software-as-a-service provider, providing technical management support to the IT operations of large corporations. Prior to ServiceNow, Dom has been leading research at many of today’s top companies including in Microsoft, Intuit, Millward Brown, Dell, and Gartner.    FIND DOM ONLINE: Linkedin ServiceNow     FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn  [01:01] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest is Dom Riccheti, Senior Staff Research Lead at ServiceNow. Headquartered in Santa Clara, California, ServiceNow is a software-as-a-service provider, providing technical management support to the IT operations of large corporations. Prior to ServiceNow, Dom has been leading market research at many of today’s top companies, including Microsoft, Intuit, Miller Brown, Dell, and Gartner. Dom, thanks very much for being on the Happy Market Research podcast today.    [02:01] Thanks so much for having me, Jamin. [02:04] I’d like to start out with a little bit about ServiceNow.  This is a massive corporation, impressive growth, yet I don’t think a lot of our listenership have heard about it.  Can you tell us a little bit about ServiceNow? [02:17] Sure thing.  We’ve been very successful, and it’s been an interesting story.  We started out really being a small engineering company, developing a platform.  Out of that platform, trying to figure out selling it in enterprise how best to apply it.  The logical conclusion to start with was in IT service management. So, most people know when they have a problem with IT, they call up IT; they create a ticket.  You make a request, or you have a problem – there’s a ticket. Somebody’s assigned a ticket to work on it, and it gets passed around. People use a knowledge base, look up information about what’s going on, what kind of things worked in the past, how to we solve this problem.  That whole process of IT service management fit our platform very well because it’s geared towards assigning things, managing the workflow process, integrating with other software and information in the knowledge base behind it. So, that’s really matured over the years to be this awesome, workflow-integration platform underlying everything, and we’ve started to extend it to many other business processes.  Besides IT service tasks, we’ve extended it into IT operations, and IT management, like asset management and other uses for IT. Then into external customer service – you have the same kinds of issues: when a customer calls up about your product, needs help, has a request, just how to use it, or break/fix kind of things. That’s also a service desk management, facilities and field service – same kind of issues and processes where the workflow and integration really benefits those areas.   Then an area we’re really excited about – it’s been growing fast – is in HR.  You think of problems that HR internally in a company is trying to support their employees on a wide variety of issues.  An interesting scenario that we delivered is on-boarding new employees. You get a new employee you have to set them up with their computer, desk space, access right to networks, get them signed up on workday, APP payroll, United Health Care benefits.  You’ve got all these processes you have to manage and take somebody through. Different people manage those tasks,

Today, my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco. Additionally, she is the co-Founder of Scoot Insights, a firm offering an agile qualitative methodology for decision-making. Katrina is an active member of QRCA which is the Qualitative Research Consultant Association, the Insights Association, Women In Research (WIRe) and ESOMAR. She is proud of KNow's status as a certified woman owned business, and serves as a mentor through both WBE and WIRe's mentorship programs. FIND KATRINA ON SOCIAL: Linkedin https://knowresearch.com/ FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:48] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Today my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco.  Additionally, she is the co-founder of Scoot Insights, a firm offering an agile, qualitative methodology for decision-making. Katrina is an active member of QRCA, which is the Qualitative Research Consultant Association, the Insights Association, Women in Research, and SMR. She’s proud of KNow’s status as a certified woman-owned business and serves as a mentor through both WBE and WIRe’s mentorship programs. Katrina, thanks very much for being on the Happy Market Research podcast with me today.    [02:01] Glad to be here. [02:02]    So, tell us a little bit about where you grew up and how you parents influenced your career. [02:07] Yeah, so I grew up in the Bay Area before it was the Bay Area that we know today.  It was more about Hayes and Fisherman’s Wharf and things like that. It was not the tech center that it is now.  But I think the biggest influence on where I ended up was the fact that my parents owned their own business. So, I grew up as the second child next to an audio-recording studio, which is still going strong.  The main thing that really influenced me was the fact that that is okay to start your own business and to start it pretty young; that it’s kind of a default option rather than a rare enterprise. So I started my business fairly young, based on that inferred approval of the small business.         [03:01] Did you parents have any specific hard times that you recall they went through with their small business? [03:09]    I think it is tough.  I mean they co-owned a business and ran a family together.  So there were some general negotiations, shall we say, that went on while I was growing up.  But I think that is an industry that changes very much with the times and has to. And a lot has happened with audio over the past few decades.  So, I think just seeing the constant need to stay ahead of the game and keep track of what new technology and expectations are... Their client base has changed radically over the last years.   So, just watching that constant need to be agile and to transform with your industry... It was a challenge, but it was also very informative to watch. [03:56] Yeah, that specific industry has gone through massive disruption.  And it sounds like they were able to traverse these periods of time successfully.  As you think back on their ability to work together to negotiate both successful family and then successful business, were there some key takeaways that you learned, some behaviors that you adopted? [04:26] Yeah, I think one of the most prevalent things was the agility about what was going to walk in the door and present itself may not be why you set up the business.

Today, my guest is Nancy Hernon, CEO & Co-founder of G3 Translate and an official Member of Forbes New York Business Council. G3 Translate is a translation and transcription resource for the market research industry offering access to today’s top translation professionals and the very latest translation software platforms. Prior to founding G3 Translate, Nancy has spent most of her career in the translation space. FIND NANCY ONLINE: https://g3translate.com/ Linkedin FIND US ONLINE :www.happymr.com Social Media: @happymrxp LinkedIn [00:58] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest is Nancy Hernon, CEO and co-founder of G3 Translate, and an official member of the Forbes New York Business Council.  G3 Translate is a transcription and translation resource for the market research industry offering access to today’s top translation professionals and the very latest in translation and transcription software.  Prior to founding G3 Translate, Nancy has spent most of her career in the translation space. Nancy, thank you very much for being on the Happy Market Research podcast with me today.    [02:02] Hi, Jamin.  Thank you for having me on.   [02:04] So, tell us a little bit about where you grew up and how your parents influenced your career. [02:12] Certainly.  Well, I grew up in a small town in northeastern Ohio, kind of midway between Cleveland and Pittsburgh.  So it was a town divided between the Browns and the Steelers. I grew up with my mom, and she actually influenced me by constantly pushing that I needed to be independent and that I should definitely go for my dreams and never hold back.  And when I was 16 years old, I went to her and said, “Listen, Mom, you’re always telling me to be independent; so, I want to go live abroad for a year in a totally foreign country with total strangers. And you have to let me go.” She was not too happy about that level of independence.  But in the end, I convinced her, and she let me move to Germany. And that kind of changed my whole path in life. It really opened me up and broadened my perspective and helped me to get on the path that I’m on now with the translation business. Living in a foreign country was great.  [03:21] As a parent, I’d imagine that would be terrifying if your child came to you with that same sort of request.     [03:28] You know I think about it a lot, and it’s actually not.  I would love it if my kid would do the same. I really do hope she follows in my footsteps and is just as headstrong as me and demands to get her way.  Actually, I’m kind of praying that she wants to go to Germany although she’s really super-interested in Spanish for some reason right now. So [laughs] she might be ending up in Spain or Mexico.  But now I love it. I think that we live in a global society, and it’s really important to understand other cultures and to learn about it and not to just be stuck in your own little bubble.      [04:05]    Now I’ve talked about this a number of times with respect to some of the other CEOs that we’ve had.  And, when you start operating at a global level, one of the things that becomes really apparent is that the people that are heading those companies often times have grown up with some level of significant experience, I would say, abroad.      [04:31] Oh, yeah.  My family was a little bit skewed and weird because my mom and dad split up when I was just a little one.  And we moved to the Netherlands when I was two a...

Today my guest is Stacey Walker, consumer insights leader here at Adobe. Adobe is the global leader in digital media and digital marketing solutions. Stacey has headed up insights for Netflix, Walmart, Visa and has taught at Columbia University in the Sociology Department. Find Stacey Online: LinkedIn [00:44] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest is Stacey Walker, consumer insights leader here at Adobe. We’re actually privileged to be in Adobe’s office today, and I’m joined by William. Unfortunately, Chloe could not make it because she is being responsible and actually doing work. Thank you, Chloe. [Chloe: “No, I’m not.”] No, you’re not. Adobe is the global leader in digital media and digital marketing solutions.  Additionally, Stacey has headed up insights for Netflix, Walmart, Visa and has taught at Columbia University in the Sociology Department.  Stacey, welcome to the Happy Market Research podcast. [01:49] I’m happy to be here.  Thanks for coming to Adobe. [01:52] So, I’d like to start with the signature question:  Tell us a little bit about your upbringing. [01:58] Sure.  Well, I grew up in a really diverse area culturally.  I grew up next to Queens, and it was a really different experience, I would think, than a lot of people have as they’re growing up.  I had friends from all different cultures, lots of first-generation people, who I went to school with. And that sort of spurred my interest in learning about different subcultures, cultures, and sort of kind of got me into sociology a little bit. [02:40] So, tell me a little bit about your parents.  What did they do? [02:43] My father was an insurance salesman, and my mother worked in real estate.  My father was also a double-E, so he was an electrical engineer by training.  And he LOVED to tinker with computers, just LOVED technology. We would have little tiny computers all over the house that he would just toy with.  So I think that also encouraged me to move into tech because he got me into programming a little bit. [03:13] Back in the days of Basic?  [laughter] So, your mom, was she a life-long real estate agent?   [03:23] Yeah, I mean on and off for, I would say, 20 years. [03:27] Yeah, I think it’s interesting that you bring up that your dad is an electrical engineer and sort of his tinkering with computers.  Computers were a lot more like cars back in those days, right? And, if you wanted to actually have a computer, you had to work on the computer, like literally physically do work on the computer.  My first – I’ll call it real job – was managing what’s called a wang system, which was basically a vacuum-cleaner type. Literally, there was a whole room that was twice as big as the room we’re in right now that was just the main frames and everything like that.  And one of the neat parts that I got to help with (I didn’t oversee it but help with) was the actual transition from that mainframe to the desktop, right? I think it was Windows 3.5 like the very first from DOS to Windows. And it was a really… just like roll up your sleeves and get stuff done – wild, wild West.  You know there was no internet so you had to use different magazines to figure out how to code stuff, right? It was a fun time. [04:43] Yeah, yeah, it was. [04:45] I think that probably one of my favorite parts of that was just this…  grabbing a magazine and digesting the content inside of it because you had to wait 30 days for the next issue to c...

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. Today, my guest is Robert Porter, CEO of Research America. Research America is a leading marketing research and consumer insights company, serving the likes of PWC, Little Caesar’s, and Wrangler. FIND ROBERT ONLINE: http://www.researchamericainc.com/ Linkedin: https://www.linkedin.com/in/robert-porter-1271454/#experience-section FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [0:00] In today’s episode of Happy Market Research. we’re going to hear from Robert Porter, the CEO of Research America.  I’m going to tell you right now this is one of the most emotionally charged episodes that we have had on Happy Market Research and, honestly, across all the podcasts I have subscribed to.  So I hope that you will tune in; stay with the story. It’s got a great ending, but it’s a very interesting journey that this man has been on. [00:30] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest is Robert Porter, CEO of Research America. Research America is a leading market research and consumer insights company, serving the likes of PWC, Little Caesars, and Wrangler. Robert, thanks very much for being on the Happy Market Research podcast. [01:14] Thank you for having me. [01:16] We’d like to start out with our signature question:  Tell us a little bit about your parents and how that’s affected your current career.   [01:21] So, interesting question.  So, a little bit different than most folks.  At three years old, my mother put me on a plane with my two sisters.  She went to one terminal; I went to the other. So, I was sent to Philadelphia.  She called her mother and said, “Hey, the kids are going there; I’m going to Spain.”  And that was the last I’ve seen my mother. I’ve seen her two other times. So that’s obviously had an impact on me for sure.  So not all impact that you get from your parents is always something that’s reinforcing or helpful or positive. Sometimes negative things help you as well.  So, I floated around the system for a while after leaving my grandmother’s because there were three kids (two sisters) and, as the boy, which one flew out the coop.  So I was gone. And I was in the system and went through different homes, went through a lot of things, both physical and emotional, and it taught me a lot. So there’s some positive as well.  I was in neighborhoods that had some wealth, education. And I was able to learn from different homes that I lived in from different parenting and different techniques how people succeeded. There’s really nothing that I could say that’s more motivation than having a parent tell you or a parent-type person, “Hey, you’re not going to amount to anything.  You’re not going to be a good parent. You should just be a good gym teacher. That’s all you can do.” There’s nothing that gives you more motivation than something like that. So the motivation that I got from growing up really came from those types of things, and how to overcome that, and how to be a better person than other people saw you. So that’s what I had.  [02:55] I love that – coming out of this catastrophic spot and then pivoting into the successful company that you subsequently built with Research America.  Now the CEO of a large company and then starting quite literally with nothing, not even a support network. Outside of that,

Today, my guest, Baillie Buchanan, is the Co-Founder and CRO of Research For Good, an online sample company with a mission to provide reliable, high-quality respondents for market research while at the same time ending childhood deaths from hunger and malnutrition globally. FIND BAILLIE ONLINE: LinkedIn: https://www.linkedin.com/in/bailliebuchanan FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:55] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest is Baillie Buchanan, CRO of Research for Good. Research for Good is a sample and fieldworks solutions provider dedicated to delivering high quality data in 13 countries. They’re unique in the industry in that they also make a corporate donation to charities for every survey that is completed. Prior to founding Research for Good, Baillie has spent over a decade in the marketing research industry. Baillie, thanks very much for being on the Happy Market Research podcast today.    [01:56] Thanks so much for having me, Jamin. [01:58] You know our signature question is tell us what your parents did and how that’s affected your career.   [02:04] I love this question.  I had to do a little bit of self-reflection.  It made me think. So, my parents both grew up and started their careers outside of the U.S.  My mom is from Scotland and worked as part of the administrative staff at NATO headquarters in Belgium before meeting my dad and moving with my father to Canada and then eventually to the U.S. where she finished her career working for travel agencies focused on international travel.  And my dad’s career started in Canada. He specialized in international finance throughout his career, met my mom in Belgium, moved several more times, including all of us as a family moved to Holland for a year when I was a child. And then we finally settled in Seattle, and he finished his career in treasury for the Savers, also known as Value Village Organization.  Interestingly, that company is a for-profit organization, working as a fund-raising engine for non-profits, which is a business philosophy not unlike that which I’m running now. So, looking back, I can say certainly having a two-career, parent household had a lot of impact on me as well as moving a few times, especially internationally. And their guidance, it really led me to become quite independent at an early age, learn how to be adaptable to new situations and new people, which I think drives a real desire to understand people and really an almost perverse compulsion to push myself outside of my comfort zone.  I just can’t stop doing it. [laughs] [03:45] I love that.  And there’s a lot to unpack here.  The 13 countries that you’re currently serving...  It sounds like, given your background of starting outside of the U.S., and then really mom NATO, coming in from Canada, etc....  All of that helped inform probably a global view as opposed to more of a national U.S., North America centric, or U.K. centric or wherever most of us have spent our early years.     [04:16] Yeah, absolutely, it has really colored my perception.  We traveled a lot when I was young as well, having family that lives in countries outside of the U.S.  It does definitely color the lens by which you look at both what’s happening here domestically and what’s happening outside of our borders.       [04:36]    So, is part of that lens the discrepancy in the quality of life based on geography? [04:45] Yeah, that’s a good question.

Today, my guest is Tim Peacock, COO at Affectiva. Affectiva is a spin off from MIT and is the pioneer of Emotion AI. Prior to joining Affectiva, Tim has had deep experience in all areas of technology. FIND TIM ONLINE: https://www.affectiva.com/ LinkedIn: https://www.linkedin.com/in/tim-peacock/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:46] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  Today my guest is Tim Peacock, COO of Affectiva. Affectiva spun out of MIT and is the pioneer of emotion AI. Prior to joining Affectiva, Tim has had extensive experience in all areas of technology from startups to large organizations. Tim, thanks very much for being on the Happy Market Research podcast today. [01:35] Hi, great to be here. [01:37] So, maybe you could start out telling us a little bit about your parents, how they’ve impacted you in your current career. [01:46] Sure, I’d be happy to.  It’s going to take us back a little ways.  My parents were born in England, and I’m English myself.  My dad’s career relates to how I find myself in the United States.  Dad was a hardware architect for IBM back in the somewhat the early days of business computing.  And he was working on a large project called System 360, which had the novel idea that software programs should be able to run on all different models of computers. While working of that, which was really a major project in the United States, he was transferred over to New York and that’s how we came to this country.  I think what I got from my dad was a sort of an engineering perspective into solving problems and looking at things, framing everything as a problem that needs to be solved. Thus, my interest in software engineering. It was much later actually that I discovered that he knew Fred Brooks very well. And Fred Brooks, for your older listeners, wrote the seminal text on software project management called The Mythical Man-Month.  So I found it interesting that I had a connection to Fred Brooks like that.  My mom was very different: my mom was an executive secretary in New York City for many years, working for various presidents of companies, including Viacom just before Sumner Redstone took over it.  And what I really got from her was a feel for operations and how things actually work. So, the presidents of all these very important companies would say, “Oh, you know I can always get you tickets and I can do this and I can do that.”  But all that really meant is that they would turn around to someone like my mom who knew how to actually do it. So I think I acquired a fascination in how things actually work and not just how people think they work. And so the combination of that engineering and operations just sort of led my career to where it is today.    [03:43] I think that the operational consideration of how things get done is so powerful and is oftentimes demeaned inside of the organization.  So people will see the CEO – you pick the bigshot in the company – but it’s actually the people that are underneath them that are providing a level of support that are really delivering on those promises.  My favorite example of that, personally is... I did an internship, doing mainframe support, back in ’89. [Laughs] Super old, right? This is the vacuum-tube type thing; Wang was the system.

Today, my guest is Gaby Villa, a student from the Patino School of Entrepreneurship. Patino develops entrepreneurial skills through a project-based curriculum. FIND CULTACKS ONLINE: https://cultacks.com/ Twitter: @cultackss Instagram: @cultacks FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:26] Over the last decade the market research industry has been disrupted. Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. Today my guest is Gaby Villa, a student at the Patiño School of Entrepreneurship. Patiño developed entrepreneurial skills through a project-based curriculum. Gaby, thank you are much for being on the Happy Market Research podcast today. [01:10] Thank you for having me. [01:11] It’s an absolute privilege. You are our very first high school student that we've had on the show. [01:17] That’s very cool. I’m excited. [01:19] [laughter] I am too. I am too. Well maybe you can tell us a little bit about where you've grown up. [01:25] Okay, so I grew up on the east side of Fresno in Callowell with my two grandparents and my dad. Both my parents worked at the time, but they were divorced. So I mainly stayed with my grandparents; so I was raised by my grandparents and grew up there, learned Spanish as my first language. As I was going to school, I had to learn English and adjust to all the different standards that they had. [01:47] Yeah, no kidding. So, growing up with your grandparents... I spent quite a bit of time with my grandparents growing up too. They had a really small – I want to say – five-acre farm. We did some produce-to- farmers’-market – you know what I mean – like vegetables and whatnot. Saturdays were farmers market for us. Back then, it was fun. Do you guys do anything like that growing up? [02:09] Well, my grandpa had his own little garden in the back and a bunch of trees. So we would attend to those, and then we did the cherry auctions as well. [02:18] Cherry auctions... That's nice. Now I don't remember. Is there a cherry auction locally? [02:23] Yeah, the swap meet. The cherry auctions in Fresno, yeah. [02:27] Totally. I forgot about that. That’s years back for me though because I’m old. I remember that now. So, Patiño School of Entrepreneurship, it starts from 10th grade and goes through 12th. Most high schools are 9th through 12th. Where did you go to 9th grade? [02:42] I went to actually Hoover High. [02:44] Hoover High. Nice. Knights, I think, right? No? [02:49] Patriots. [02:50] Patriot, patriots. Why the change to Patiño? [02:54] Well, I got into a lot of trouble at Hoover. So going from my middle school to Hoover, it wasn’t very challenging because I went to Computech. [03:04] Just for clarity for our listeners because most of them aren’t going to have the point of reference. Maybe you could tell us a little bit about Computech. [03:12] So Computech was a gate program, a middle school that you had to get accepted into. And they had very high standards. It was all gate programs. It was a very hard school to get into. You had to have like pretty much straight A’s throughout elementary and have like good citizenship and stuff like that. So you had to work hard on your studies going there. And it was very hard. If you ended up with straight A’s at Computech, then you did earn it because the curriculum was hard. There were core classes. And then you had eight classes,

Today, my guest is Lori Iventosch-James, Senior Director of Customer and Market Research at GoDaddy. GoDaddy is the largest registrar of internet domain names and offers a full range of tools to help you build your online presence. Prior to working at GoDaddy, Lori has been a leader at top market research firms and technology companies. Additionally, she is a Ph.d candidate in Educational Psychology, specializing in Quantitative Methods at UC Berkeley. FIND LORI ONLINE: www.godaddy.com/‎ LinkedIn: https://www.linkedin.com/in/loriiventoschjames/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Hi, I'm Jamin Brazil and you're listening to the Happy Market Research podcast. Today my guest is Lori Iventosch-James, senior director of customer and market research at GoDaddy. GoDaddy is the largest registrar of internet domains and offers a full range of tools to help you build your online presence. Prior to working at GoDaddy, Lori has been a leader at top market research firms and technology companies. Additionally she is a Ph. D. candidate in educational psychology specializing in quantitative methods at UC Berkeley. Lori, thank you very much for being on the Happy Market Research podcast today. [00:00:36] I’m happy to be here. [00:00:38] We’d like to start out with a little bit of a background on even before your career. Tell us about your parents and how they have affected who you are today. [00:00:49] Absolutely. My father was a small business owner. He owned a small variety store in Montclair, California. Not too far from here. And I worked at his store a number of summers when I was a teenager. And I always enjoyed it. But overall I developed a deep appreciation of small business by observing my father and how hard he worked. And how much pleasure he got out of his store, his employees and also just the whole local community. His store Freeway Variety, it was called, was just super super popular. And it's funny because I was contacted by a group who have a Facebook page called Forgotten Montclair. And they have a whole bunch of posts all about Freeway Variety, reminiscing about it. And the candy counter et cetera. I'm so just the impact of that small business. And so really in my career I’ve had a variety of roles, but my favorite has been where I get an opportunity to work with small businesses. I just find their passion to be incredibly inspiring. And it certainly is one of the reasons I chose to go to GoDaddy. [00:02:00] GoDaddy has a suite of tools that extend beyond just domain registration. Right? That help aid small businesses. [00:02:08] Yeah, absolutely. And that's what I think, again, is one of the exciting things about being here is while we're best known as a domain registrar certainly in the US but also worldwide. We also offer a whole suite of tools for small businesses to kind of grow their online presence. How they show up online. So it's both websites, if you want to do it yourself or we can build it for you. All sorts of different tools for really growing that, your customer base through email marketing, through online marketing and digital tools. We have email productivity tools and now just more recently, we acquired a company that focuses on social media management. And how all of those different things kind of come together to help those small businesses succeed. [00:02:57] Now having that, I’ll call it early career, right? It’s the pre-college. As a small business owner I'd imagine your father had you in the store fairly regularly and getting that first-hand experience of what it was like to successfully grow and maintain. I imagine that, that perspective helps inform sort of your hypotheses when you're conducting research. [00:03:23] It does. It does. And I think that again just really understanding kind of that mindset.

Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics. Zlatko took over as CEO of FocusVision in late 2017. Under his leadership, FocusVision has won a prestigious MarTech award for customer management. FIND ZLATKO ONLINE: Twitter: @zlatko_vucetic LinkedIn: https://www.linkedin.com/in/zlatko-vucetic-b328b71/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Hi. I’m Jamin Brazil and you're listening to the Happy Market Research podcast. Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics. Zlatko took over as CEO of FocusVision in late 2017. Under his leadership FocusVision has won a prestigious MarTech award for customer management. Zlatko, thank you very much for joining me today. [00:00:29] Thank you for having me on the show Jamin. I’m delighted to be a part of your show. I’ve been following over the last couple of weeks and it’s been truly amazing to see what type of conversations you're having with various individuals and it’s very, very impressive that you’ve been able to have a good conversation with a lot of the various brands and enterprises out there and their relation to market research. So good work to you guys on getting something like this up very, very quickly. [00:01:02] Hey, thank you very much Zlatko. A little bit of a plug for the show, I’m starting to get inbound requests from major brands, most recently MasterCard to be on the show. So it’s actually pretty exciting to see how the value hypothesis is getting proven out here at Happy Market Research, which is the brands’ needs have shifted on the insights. They want to communicate that to the agencies so that agencies can better meet and address those gaps meaning that insights becomes really the rudder of the ship of these business decisions. So it’s an exciting time for me honestly and a hell of a lot of fun. [00:01:44] So you're basically the Henry Kissinger of market research industry. [00:01:49] I hadn’t thought of it like that but there you go. [00:01:54] That’s good. Somebody has to be in the middle and translate the both parts as one and that’s not an easy task. [00:02:00] Zlatko and I, just for the audience’s benefit have a long-standing history of working together for the better part of gosh over two years. We were introduced originally in London about two and a half years ago and I absolutely fell in love with his work ethic and intelligence. He absolutely blew me away from a production or productivity perspective working with me when I was the CEO of FocusVision. And when I recognized that that role was not a good fit for me, I worked hard alongside him and the rest of the board in order to make sure that there was a smooth transition of leadership, which he assumed that CEO mantle very effectively. So I wanted to just kind of give that preface to the show so that people understood one, where we’ve come from; and then two, gosh I was in New York was it last week or the week before and we had dinner. Thank you very much by the way for buying. I do appreciate that. [00:03:01] Yes, of course. And thank you for clarifying that. A lot of people in the industry get a little bit surprised when I tell them that I spoke to Jamin or I met Jamin. That’s still a funny thing to experience but as you said it yourself, yeah, I think it was amazing working with Jamin at FocusVision. It was definitely a different experience for me understanding not only the entrepreneurship that Jamin had but also the innovation and really understanding the passion behind building a good product that he built over the last decade. So it was a very,

Today, my guest is Clint Taylor, Senior VP & Strategic Technologist at Sentient Decision Science as well as the inventor of Sentient Prime. Sentient Decision Science specializes in behavioral data. Sentient embeds implicit experiments in surveys to reveal the subconscious associations with brands. Prior to Sentient Decision Science, Clint has founded a company and has worked in research and technology. FIND CLINT ONLINE: http://www.sentientdecisionscience.com/ Twitter: @ClintTaylor LinkedIn: https://www.linkedin.com/in/theclint/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research podcast. Today my guest is Clint Taylor, senior VP and strategic technologist at Sentient Decision Science. He's also the inventor of Sentient Prime. Sentient Decision Science specializes in behavioral data. Sentient embeds implicit experiments and surveys to reveal the subconscious associations with brands. Prior to Sentient, Clint founded a company and has worked in research and technology for over a decade. Clint, thanks very much for being on the podcast. [00:00:33] Oh, thanks, Jamin. It's awesome to be here. Really happy to be talking with you. [00:00:36] It's neat. I was going through your bio. 2001 I think is when you started, about when you started your career, at least documenting it. What did your parents do and how did that affect your career? [00:00:49] You know how much I love this topic right here? I mean I think it's so underrated, how someone's roots really form a career path. I gotta say that first of all, but it's super important. My mom, she was a hairdresser by trade. Also broke her back to take care of us kids, my sister and I. She's, I mean she's super empathic and she's absolutely my hero, my mom. My dad, he is, he's a brilliant hands-on engineer. He worked for the Portsmouth Naval Shipyard. He worked all over the country, all over the world. And he can't even tell me what he does. It's really funny. It's like he said he works on, he worked on nuclear power submarines. That's all he can tell me. So that's the fun about the degree to which he was working on those. I guess he can tell me but they'd have to kill me after that. So, well, we have a really independent family, and so it's like I have the empathic side of me and the engineering side of me. And being from an independent family, it really drove me to seek validation, seek approval in everything that I did, whether it was sports, and career wise and school wise. And so it really helped my career just by always pushing myself. I would work overnights while I was in college and shortly thereafter. My friends always made me fun at me because I would come in at three a.m. and I'd leave at six a.m. to go back to work. So it always drove me, just that independent spirit, and then having the love of the family, the empathic side and the engineering side that gave me just sort of the ability, the confidence to be able to do all the public work that I did. [00:02:37] I mean diving in a little bit here. Do you think the love from one parent and then the overachieving side, I mean your dad who's working in nuclear submarines is kind of a big deal. That had a lot to do with you mentioned empathy being a key part and it moving you into market research. Did that have a lot to do with your research and your drive? [00:03:02] It totally did. I mean even before I got into market research or anything that was remotely psychology based, I was reading about psychology. I'm reading about child psychology, really trying to be introspective, learning how I operate, learning, self-discovery, self-development. And so I've always had a recreational interest in it, and so just that nature versus nurture, having that natural instinct to be interested in why thi...

My guest today is Rogier Verhulst, Director of Market Research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals with over 500 million members in 200 countries. Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft. FIND ROGIER ONLINE: Twitter: @rogier_verhulst LinkedIn: https://www.linkedin.com/in/rogierverhulst/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Hi. I’m Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Rogier Verhulst, director of market research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals. With over 500 million members in 200 countries. Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft. Rogier, thank you very much for joining me today. [00:00:26] Yeah. No. I’m glad to be here. Thanks for having me. [00:00:29] So we’re sitting inside of your offices in San Francisco. [00:00:32] That’s right. [00:00:33] Thank you very much for hosting us today. We’re thrilled to be here. For all of us, it’s a thrill anytime we can come visit a big brand. I’m sure it kind of wears off for you as you walk in but anyway, we spent a good five minutes in front of the LinkedIn signage doing selfies and updating our social media. I know. It’s just that big of a fan boy. One of our signature questions has become centric to where you come from and what has formed your career today? So could you tell us a little bit about your parents, what they did, and how they helped move you to where you are today at LinkedIn? [00:01:10] Yeah. So my parents are both in education. They were both teachers. And I think if you think of market research there’s a big aspect to it that has to do with educating, educating your stakeholders on what’s happening in the marketplace and doing research is sort of an academic exercise. So obviously the notion of education is really important to us when we grew up. Some of that probably rubbed off in terms of my curiosity for looking at human behavior, studying human behavior, and translate that into solving problems for the business. So I think not exactly my parent’s didn’t tell me like you should go into market research but I think there was definitely some of that was rubbing off in terms of their emphasis on my education, emphasis on studying, and which inherently is what market research is about. [00:01:58] Yeah, I mean market research at a fundamental level is a scientific test. So it’s build a hypothesis, test the hypothesis, and then be objective in terms of the learning so that makes perfect sense. The educational component is a little bit more I guess abstract and what I mean by that is 10, even 20 years ago market research was I think more of a checkbox for companies and now it has moved a lot more into being a driver of decisions. So how does that fit inside of what you're doing right now? [00:02:32] Yeah, I think market research – I mean back in the day when I was back in school you didn’t have a formalized degree in market research. If you ask one of my peers most people say they kind of rolled into it. They were either on their path to becoming a PhD or doing something academic but felt like they couldn’t get comfortable with the pace or weren’t quite ready to do publications. And so you see a lot of these people kind of move in market research but very rarely do you hear people say like I was born and from the day that I was born I wanted to be a market researcher. So it’s kind of unusual. Me in my case, I love doing – I always had curiosity and I loved kind of observing humans and studying that...

Ryan breaks down how tech is transforming market research. While technology has removed some of what market research held at the center of it's offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of these new opportunities, Ryan shares a bit about how Zappi is implementing new tech and business models now. He also shares with us a bit about his background and some of the lessons he's learned through his career. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND RYAN BARRY ONLINE: LinkedIn: https://www.linkedin.com/in/ryan-barry-8354036/ Twitter: @RyanBarry401 Zappi: https://www.zappistore.com/web/ [00:00:00] Hi. I’m Jamin, and you’re listening to the Happy Market Research podcast. Today I’m joined by Ryan Barry, chief revenue officer of Zappi. Founded in 2013, Zappi partners with leading research companies like Kantar, MMR, and BuzzBack to turn their methodologies into insight products. These products are used by the likes of McDonald’s, Amazon, and Verizon. Prior to joining Zappi, Ryan worked at Lightspeed and has founded a nonprofit that engaged millennials in charity work. Ryan, thank you very much for joining us today. [00:00:30] Thank you so much, Jamin and Alexandra, for having me. It’s my pleasure. [00:00:34] Well, we’re really excited. I have been following your company closely, you know, since your launch in 2013, really since you joined in two-thousand and-I think it was fourteen. But before we get into ZappiStore and the work that’s happening there, I’d love to start with your roots, you know, background in marketing, of course, and then later you graduated with a marketing research degree, your MBA, I think, from the University of Georgia. Why did you choose marketing research? [00:01:02] It’s a good question. So I was a bit of a-I guess you’d call me a late bloomer. So I was raised by two beautiful parents who hustled to make ends meet, so, you know, that’s how I sort of came up. And early in grade school, in middle school, whatever, I was always selling something, I was always marketing something. And I didn’t know that at the time. And I also spent too much time in high school probably having fun, so when I got to college I was a bit of a-you know, what am I going to do. And I started taking these business classes. So I just loved marketing. And, you know, the plan was Madison Avenue, and I’m speaking metaphorically. I thought I was going to go work at a big ad agency and be a planner. And, anyways, right before I graduated university I got an opportunity to design a program for the Market Research Association. So this is a long time ago before the merger, all that fun stuff. And I went to the MRA New England conference, which oddly I was the president of like ten years later, and I fell in love with it. And I met some, you know, early days fairly senior employees at a company called GMI, which was founded in ’98 by Rob Monster, which eventually became Lightspeed. And I decided to join and haven’t looked back since. And I decided to join frankly, Jamin, not because of market research, but because I was able to join this sort of not-quite startup but business that was still figuring it out and at an early age I just got access to do a lot. And then the economy crashed about three weeks after I joined. So then, you know, I was right out of school doing a ton of different work that I had no business or experience doing, but the amount of learning I got in those early years was just unbelievable. And then as I started to grow I realized I work with people and I study people-what a cool place to earn a living. And so now I do consider myself part of the community. I mean, I don’t think I’d ever leave this industry. It’s-I mean,

I have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the end of 2017, the company has one of the world’s largest first-party data assets built on permissioned research data. With a combined history of decades, the company has developed its core of data through a variety of panels, such as eRewards and the Opinionology panels, just to mention a couple. SSI acquired the Opinionology business in 2011.  And eRewards, an industry pioneer of online research data established in 1999, acquired Research Now and became Research Now Group in 2014. Since the merger, Research Now SSI is something of a standard setter for data quality. [00:00:00] Hi. I’m Jamin Brazil. And you're listening to the Happy Market Research podcast. I have as my guest today Melanie Courtright, EVP of global research science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders, Research Now and SSI at the end of 2017 the company has one of the world’s largest first-party data assets built on permission to research data. Since the merger, Research Now SSI is something of a standard for market research data quality. Melanie has spent more than two decades in the consumer insights industry and is a leading voice in market research for trends and the next generation of data collection. Thank you Melanie for joining us today. [00:00:48] It’s my pleasure to be here. Thank you for having me. [00:00:50] So I’m super-excited about our conversation. You and I have operated in the same circles for two decades and known each other for I think about half that. Your work at Research Now and SSI has certainly put you in the forefront of tech in the market research space focusing specifically on online and then later mobile and social today. On top of that you’ve written some award-winning work that has informed our industry. But before all the nerd stuff, I think it would b really helpful for our audience if you would talk just a little bit about your background and how you wound up in market research. [00:01:28] Sure. That’s a fun story. I didn’t actually grow up wanting to be a market researcher. I’m one of those people who found my way into market research. I was actually planning to be a professional vocalist. My formal education is in languages and music. I speak Spanish and I learned Persian Farsi while I was in the military. I also read biblical Greek. I was a first soprano. I’m still very active in singing. And if you were to be in my car on my way home any day you would hear me singing at the top of my lungs all the way to and from work. But – so after I left the military, I started doing some research. I joined Texas Instruments and I worked on a Department of Defense program for Texas Instruments. And then after that I left when my third child was born. I began working from home doing transcription and translation work for a local research firm. I spent years with that firm translating, cleaning, and coding verbatim comments from employer and customer feedback programs. It was during that time that I really learned a lot about the needs of employees and the needs of consumers translating and transcribing their words into a consumable coding that companies could use. So I spent a lot of time just getting to know the hearts and minds of people all over the world through that couple of years spent with verbatim comments. And from there I just grew in my love of research and in my roles across all the companies I’ve been at. [00:02:52] It’s so funny. You know I started out – I call it the bells of market research. So I started out doing mall intercepts. For those that don’t know, those are the people that you all loved that are in malls that have clipboards with pieces of pape...

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. My guest today is Edwin Wong, Senior Vice President of Market Research at Buzzfeed. Founded in 2006 by the likes of Kenneth Lerer, chairman of The Huffington Post, BuzzFeed is a digital news and entertainment company. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business. Prior to joining Buzzfeed, Edwin has guided market research strategy at Yahoo, Pinterest, and Veoh. [00:00:00] Hi. I'm Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Edwin Wong, Senior Vice President of market research at BuzzFeed. Founded in 2006 by the likes of Kenneth Lair, Chairman of the Huffington Post, BuzzFeed is a digital news and entertainment company originally known for online quizzes, listicles, and pop culture articles. The company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals, and business. Prior to joining BuzzFeed, Edwin has guided market research strategy at Yahoo, Pinterest, and Vio. Edwin, thank you very much for joining us today. [00:00:38] How's it going? Edwin, after graduating from Ponoma in 1998, how did you find yourself at Hall & Partners? [00:00:44] That's just an awesome question. When I look at that number 1998 I think we were just joking. I feel so old. But I remember when I got out of school I was gonna go and get my PhD in industrial organizational psychology. And at the time there were two really great programs whether it was in Nebraska or Illinois, and my then girlfriend who has been my wife for about 20 years now she said, "If you decide to go you're gonna go by yourself." And so I chose love instead of a profession and it worked out great. I started off the first six to nine months of my graduated time from Pomona selling Glen Plaid shirts from J Crew and being a legal assistant at the LA Athletic Club. And what was so great is in the middle of it one of my friends decided, hey, you maybe want to apply what you learned in psychology, the study of human behavior, and apply it to business. There's something called market research you should look into. And I kind of fell into this small company called Hall & Partners at the time. We were - I was one of the first of five employees on their way and I joke all the time, but we literally went from [INAUDIBLE sounds like: loading soda], answering the phones, stocking the copy paper, and then all within the same hour closing our very first global copy test deal that was multi-million dollars for one of the most respected tech companies in the world. And so it was such an amazing journey by myself and such a great opportunity to work with some of the coolest people in market research. [00:02:10] It was a really disruptive time in 1998. I remember I did my first online survey in 1996 and then Jimmy Plunkett and myself started Decipher in 2000, and Hall & Partners being one of our very first marquee accounts. It was a super interesting time because we saw this migration of data collection that moved from mall intercepts and phone to online and then later mobile. And it was very interesting to me how Hall & Partners was a pivotal part of that transition I think. The value that you were offering in those days was originally I think mix mode, but then you moved most of that data collection to online, correct? [00:02:55] Yeah. I think it was so great. It's just like we've known each other or so long. Decipher was one of my favorite clients - favorite partners I should say, because of what you guys actually did for us. And we were - one thing that I always remember is how future forward that was and we were thinking about online and who does online? We need that phone caddy.

Today we are joined by Merrill Dubrow, CEO and President of MARC Research. Being a CEO of a full-service marketing research firm is not the only thing you’ve got going on. You serve on University boards, you’ve served as President of the AMA Boston, you have a blog, you and Steve Schlesinger put on CEO Summit. You’re not just a CEO, you’re a leader of CEOs. [00:00:00] Well, Merrill Dubrow. Thank you very much sir for joining me today for the Happy Market Research podcast. You are a busy guy, a CEO as I know firsthand is time is valuable but having said that you also spend a lot of time after hours on University boards. You've served as the president of AMA Boston. You've had a blog for a decade. Additionally, you and Steve Schlesinger put on that CEO summit that's had major lift for you guys. As a leader of CEOs, what is the number one skill that you think CEOs bring to the table? [00:00:43] Wow. Well first of all, before I answer that question, Jamin, I want to thank you and Alexandra for inviting me to the podcast. I'm really looking forward to being part of it and what you're doing here is really unique and I think beneficial to the entire research community. To answer your question, I don't know if I can give you one answer. I don't know if I can sit there and tell you what's the number one skill that every C level employee could or should bring to the table. I think that really depends on the CEO. But I can answer it from my standpoint, which is you've got to be self-aware and you've got to be able to allow yourself to have a self-evaluation and trust people around you. So constantly when you have - I believe I'm never going to be the smartest guy in the room. I believe I've made the most of my skill set and the reality is I can say, hey I need to get better at blank. So the interesting thing, you mentioned my blog for 10 years which I did three times a week and I wrote everyone except for a few guest writers. I'm not a great writer. I have good idea, but I don't have great punctuation or grammar and I was able to, through this self-aware and self-evaluation understand that, know that and surround myself with people who could help me through that. They didn't re-write the stuff, they just made sure it made sense. So for me the number one skill is this self-awareness. Give yourself the self-evaluation to know that, hey I might not be great at finances or I might not be great at management or I might not be great at sales or I may not be great at something else and being able to surround yourself with the right people and also try to get better at something every day. So for me it's what I'll call jamming 900 seconds, 15 minutes a day I try to get better at something. Whether that's be a better marketer, be a better executive, be a better son, be a better brother. It doesn't really matter. That’s what I would say for me for where my career is right now. I would say to have that self-evaluation and really be self-aware of what my strengths are, but more important, what my weaknesses are and do something about it. [00:02:49] Yes, so it sounds like you're doing two things there. One is you're hiring people to support the blindspots or weaknesses. [00:02:55] Right. [00:02:55] The other part is you're leaning into those in terms of intentional training. Do you think you spend, using your rule do you think your spend more time on improving your strengths or bolstering your weaknesses? [00:03:10] Yes, and there's a lot of books on that. I actually try to improve my weaknesses. So I'll go after some things that I might have some blind spots, to try to improve and look, I remember and you've seen me on stage a fair amount. The first time I presented which was in Nashville, Tennessee at Opryland Hotel, I did it - this will show everybody who's listening how old I am. I did it on index cards and I was visibly shaking and my voice cracked when I presented and that was the first time. So in my 20s,

Tell us a little bit about your background. Jamin grew up on a farm in Visalia which taught him the grit of working hard. His father had the foresight to know that tech was going to set the future of industry and bought an Apple 2 for the family. He gave Jamin the opportunity to learn programming and tech, which he parlayed into a small web development business. How did you end up in the market research space? From the web dev jobs, Jamin was hired as a market researcher at a boutique firm where he met Jayme Plunkett. It was there that Jamin first realized that using the internet to distribute surveys would cut research time (and therefore cost) into a fraction of what it was before. Why did you start Decipher? Jamin is always looking for ways that tech can reduce time, difficulty, friction in daily lives. That first test of web delivered surveys was the seed of Decipher. What does happiness mean to you? Why is the podcast titled Happy Market Research? Jamin loves to have fun, and one of his favorite ways to spread joy is to provide that "aha" moment for clients. When they really understand what the data means for their business, they are able to make the right decisions. What core belief is most essential to your worldview? During a father-daughter dinner in Sacramento, Jamin noticed homeless people setting up camp for the night on the lawn in front of the capitol building. He pointed this out to his daughter and asked her, "Which would be better, to spend our money protecting and bettering our family or on the people out there?" Her response was that to spend it on the people out there is to spend it protecting their family. Making the world around you better, makes it better for oneself in the process. What does market research really do for businesses? Why should businesses pay attention to it? At core, market research facilitates answering a question. Businesses want to ask questions of their consumers. If you have millions, hearing them clearly becomes very difficult. That's where market research comes in. What is one of the biggest opportunities for market research? Market research isn't merely about finding the data and delivering it to the businesses. It's also about interpreting it. As tech progresses, businesses have more, faster, and easier tools to directly access customer data. But market researchers have the training and background to deliver big insights -- to be the "keepers of why". We should continue to provide that and do it even better in the future. Where are you now? What are you looking to do in the future? Obviously Happy Market Research which has this podcast as well as MRx News. Happy Market Research also has a consulting arm. Jamin is also doing small tech and market research investments through Vine Venture Capital.

Today we are joined by Nihal Advani, CEO of Georama. Here are just a few of the topics we covered. Tell us a little bit about Georama, your product and what problem it addresses. Who is the ideal customer of Georama? Is it a brand or a market research agency? At its core, market research answers business questions. How is Georama improving that answer over the competition? Who do you see as your competitors? You have an impressive background. You’ve been at Google, at Microsoft. What are some of the biggest takeaways from your professional development that empowered you to launch your own business? Coming from the tech industry, what is your perspective on market research and the value it brings to your business? I understand that you had to a do a big pivot at Georama. Tell us about that transition. How did you determine when to make the change? What advice would you give entrepreneurs on when to make a pivot? How does MRx inform your product roadmap? What’s the biggest roadblock to new customers? [00:00:00] All right, welcome back to the Happy Market Research podcast. Today we are joined by Nihal Advani. Did I get that last name correct, sir? [00:00:11] Yes, you did. [00:00:12] He is the CEO of a funly named company, Georama. Welcome sir and thank you very much for being our guest. [00:00:20] Thanks for having me. [00:00:23] I've just got a couple of questions for you. First of all, it's an honor to be able to interview someone who's in the beginning parts of their startup so to speak, entering into the market research space. I know it's like a terrifying - [LAUGHTER] right? Yes, exactly a terrifying point and so I'm excited about this conversation. Maybe you could tell us a little bit about your company, your products and what problems you're addressing. [00:00:47] Sure. So the company's name is Georama and what we do is we're all about qualitative insights in real time. What we're doing differently is that we're helping researchers, whether that be brands or agencies remotely gather qualitative insights while people are in the moment. But doing that all live in that part of sense. Anywhere in the world can be using either smartphones, smart glass or even a 360 camera to share their perspective when they're completely mobile in their natural environment. Whether that's indoors doing an in-home activity or outdoors doing shopping and it allows the researchers to not just watch them live but actually interact in real time to probe them, essentially providing the only true digital parallel to be there in person. So that's what we do in a nutshell. It's all about deeper insights at global scale, faster and cheaper. [00:01:30] Got it. So normally when you think about a buyer in market research there is qualitative buyers and there is quantitative buyers. So people that are doing the surveys and then there's a group that's wanting to do perhaps even both. What is your ideal customers? [00:01:45] So for us of course it's all qualitative. They may mix and match us with quantitative studies but we're focused on the qualitative side of things and we actually work equally with brands and agencies. So there is many market research agencies we work with. We also work with design firms, we work with ad agencies as well at times. But we also work directly with brands. Whether that be CBG brands, retail brands, [INAUDIBLE] or even some pharma. The end result is anyone who is looking to get qualitative insights. Sometimes what happens with the brand is they want to do quick projects just themselves and our technology makes it more scalable so they can do that in-house if they want to, but many a times they are partnering with brands, whether our client is the agency and bringing the brand on board or our client is the brand and then bringing their agency of choice on board. It works either way. [00:02:24] So can you give me or and the audience a specific use case?