Podcasts about lifelong fans

Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/Warning: this episode might give you an identity crisis

This week's episode of The Rainmaker Podcast is a special one—we're bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too. In this episode, you'll hear from a few of the stars of Identity Marketing, including Kelly Ruta, Alex Cattoni, and Mike and Nicole from SMASHD. We dive into the key themes of Identity Marketing, including ethical marketing practices, the role of identity in relationship marketing, and actionable ways to elevate your own marketing strategy. If you desire to make your marketing more human and impactful, this conversation is filled with golden nuggets and practical advice you don't want to miss. So grab a notebook and enjoy this unique behind-the-scenes look at the Identity Marketing launch party!Get your very own copy of my new book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) at https://identitymarketingbook.com/ Connect with Veronicahttps://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does the psychology of family systems have to do with being a good storyteller? Well, according to Veronica Romney, a lot. Understanding identity and how people define theirs can make or break your ability to stand out, resonate, and earn passionate fans.In this episode, V shares the story about a funeral unlike any other. In fact, it's 18 years in the making. It even made the news, and it reveals a major lesson about modern marketing. Throw in a Harley-Davison superfan riding his motorcycle to the afterlife, and you've got the makings of an unforgettable signature story.Veronica is the author of the book, Identity Marketing, and a frequent keynote speaker at marketing events. She's also a veteran entrepreneur who sells high-ticket services, so public speaking and storytelling both play a major factor in building her business. High priced offerings require high amounts of trust, and showing up with greater communication power (without needing to shout) is a superpower for that type of business.Veronica and I also discuss the power of the shower thought and why our most candid, knee-jerk ideas are often the ones that resonate deepest with others. We chat about how to get buy-in too—not only from your audience, but from yourself in your strongest ideas.Connect with Veronica on her website and LinkedinGrab a copy of her book,Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary BrandSubscribe to Veronica's newsletter, Vitamin V***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  

Want to turn casual shoppers into loyal customers? Get ready for an action-packed episode filled with creative marketing ideas. I'm excited to welcome back Nick McHenry, who is one of my favorite people in the industry and a true friend and partner.Nick McHenry is the Founder and CEO of OneShop, an all-in-one digital marketing platform designed just for brick-and-mortar retailers. He started his journey on the retail floor in his late teens, where he learned the ins and outs of the industry firsthand.After spending ten years in wholesale with luxury brands like Giorgio Armani and Philipp Plein, Nick now focuses on helping retailers use digital marketing tools to boost their sales and connect with customers. Nick knows how to get retailers thinking about what works best for bringing customers through the doors. In today's conversation, Nick dives into the challenge of bringing customers back into your store, a must-listen topic for every retailer.[04:58] What automated clienting tell means and why it's important[07:40] How to stop the scroll on social media[10:03] The best way to integrate loyalty programs across platforms[14:25] What did you sell the customer vs. what did you learn about them[20:03] Smart strategies to keep your customers coming back[23:43] How to gamify your store with non-spend visits[28:03] Nick's resilience roundGet all of the details and resources on our website.Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our Rise and Shine newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Jon Picoult, bestselling author and CX thought leader was my first guest in 2022 when The Delighted Customers Podcast launched. He was gracious enough to come back for episode 100 to talk about his His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry. Jon sheds light on the groundbreaking CX ROI study he initiated, which highlights the tangible and economic benefits of a great customer experience. We'll explore the challenges CX leaders face, particularly in getting executive buy-in, and how Jon's research demonstrates the outperformance of top-rated CX companies versus their lagging counterparts, even amid the pandemic's impact. If you're a CX practitioner, you should have this study in your toolkit and understand the trends over the 16 years of research. Spoiler alert - CX leaders outperformed laggards by 5.4x over 16 years! In this episode: What's the purpose and methodology of the CX ROI study? What makes it different from other studies? How can CX leaders use it to make the business case for CX? What are the DO's and DON'T of applying the findings? How should business leaders approach the use of AI when it comes to CX strategies ----------------------- Show Notes: Meet Jon Jon's insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, Harvard Business Review, Fortune and Forbes. His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry, referenced by firms such as McKinsey, Deloitte, Accenture, Forrester, SAP, and Oracle. Jon is also the author of the Amazon bestseller, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans,” which was featured in The Wall Street Journal as a top reading pick, and has also earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach). Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 firms – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading global financial services company. Jon received his bachelor's degree in cognitive science from Princeton University and his M.B.A. in general management from Duke University. Watermark's Customer Experience ROI Study:  www.watermarkconsult.net/cx-roi Watermark's Website:  www.watermarkconsult.net Jon Picoult's Speaker Website:  www.jonpicoult.com Books: https://www.amazon.com/Impressed-Obsessed-Principles-Customers-Employees/dp/126425878X

Jon Picoult, bestselling author and CX thought leader was my first guest in 2022 when The Delighted Customers Podcast launched. He was gracious enough to come back for episode 100 to talk about his His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry. Jon sheds light on the groundbreaking CX ROI study he initiated, which highlights the tangible and economic benefits of a great customer experience. We'll explore the challenges CX leaders face, particularly in getting executive buy-in, and how Jon's research demonstrates the outperformance of top-rated CX companies versus their lagging counterparts, even amid the pandemic's impact. If you're a CX practitioner, you should have this study in your toolkit and understand the trends over the 16 years of research. Spoiler alert - CX leaders outperformed laggards by 5.4x over 16 years! In this episode: What's the purpose and methodology of the CX ROI study? What makes it different from other studies? How can CX leaders use it to make the business case for CX? What are the DO's and DON'T of applying the findings? How should business leaders approach the use of AI when it comes to CX strategies ----------------------- Show Notes: Meet Jon Jon's insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, Harvard Business Review, Fortune and Forbes. His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry, referenced by firms such as McKinsey, Deloitte, Accenture, Forrester, SAP, and Oracle. Jon is also the author of the Amazon bestseller, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans,” which was featured in The Wall Street Journal as a top reading pick, and has also earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach). Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 firms – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading global financial services company. Jon received his bachelor's degree in cognitive science from Princeton University and his M.B.A. in general management from Duke University. Watermark's Customer Experience ROI Study:  www.watermarkconsult.net/cx-roi Watermark's Website:  www.watermarkconsult.net Jon Picoult's Speaker Website:  www.jonpicoult.com Books: https://www.amazon.com/Impressed-Obsessed-Principles-Customers-Employees/dp/126425878X Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to episode 270 of the Digital and Social Media Sports podcast, in which Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses. In this episode, we discuss the growth of Formula One, the evolution of social media strategy and fan development for F1, where motorsports go from here, … Continue reading Episode 270: Nirupam Singh on the Evolving Social Media Strategy of Formula 1 and Creating Lifelong Fans and Evangelists

In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty. Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.

Trust is the cornerstone of any lasting relationship, be it personal or professional. In the realm of business, it's what transforms a one-time buyer into a lifelong customer, surrounded by a chorus of raving fans who champion your brand.It's more than just a buzzword; trust is the very currency that can set your brand apart in a crowded digital landscape. So today, we're delving into the beating heart of successful marketing - the art of building trust and forging meaningful relationships with your audience. So what are the practical ways we can begin to build trust and credibility with our own audience? Tune in to discover the actionable strategies that will cultivate lasting connections. (Oh, and the key metrics to track them, of course!)SHOW NOTES: https://themichellefernandez.com/podcast/275FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

In this episode of The Duct Tape Marketing Podcast, we explored the art of customer recovery with Jon Picoult, a renowned customer experience expert and author of "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. Remember, a well-handled recovery can often leave a more positive impression on customers than a problem-free experience. Questions I ask Jon Picoult: [01:01] How does somebody become a customer experience expert? [02:48] How do you unify decision-makers in an organization around a customer experience vision? [05:27] As the pandemic's impact led to relaxed customer service, are we now entering an era where customers have heightened expectations? [06:56] What role do you see speed playing in today's market? [09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Have you encountered instances where customers were willing to pay more for exceptional service?  [15:10 What are the best strategies for fixing a poor customer experience? [17:56] How can someone begin to identify and address gaps in their customer experience?  [19:52] What role will A.I. play in shaping the future of customer service and experience? [21:19] Where can our listeners connect with you and explore your work further? More About Jon Picoult: Learn more about Jon's book, FROM IMPRESSED TO OBSESSED: 12 Principles For Turning Customers And Employees Into Lifelong Fans - http://www.impressed2obsessed.com/ Learn more about Jon and his company - https://watermarkconsult.net/jon-picoult/about/ Watch Jon's story about The Best Service Recovery… Ever! - https://youtu.be/Z2iBxdF1lNg?si=6H2NycnhjXY5q-by   This episode of the Duct Tape Marketing Podcast is brought to you by DeskTeam360. GET 10% OFF when you sign up here deskteam360.com/DTMOffer Learn more about your ad choices. Visit megaphone.fm/adchoices

You've showed up EVERY single day. Every shower you've taken, every tear you've shed, every laugh you've had, every connection you've made, you've been there for. And sure you didn't have a choice, I get that, it seems cheesy but eat up, rat friends. - because we spend so much time showing gratitude for our besties if we've got them. And I DO love appreciating a good community moment, it's also crucial to show up and appreciate you. GET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. Get bonus content on PatreonSupport this show http://supporter.acast.com/make-your-damn-bed. Hosted on Acast. See acast.com/privacy for more information.

Get ready to unlock the secrets of creating lifelong brand fans! Join us as we explore proven tactics and strategies to transform customers into loyal advocates. Discover how to build strong connections, foster brand loyalty, and leave a lasting impression on your audience.We are thrilled to have a special guest who is an expert in customer loyalty and brand advocacy. Joining us today is Monica Sharma-Patnekar, the founder of Business with Monica. With her extensive experience in brand management and coaching, Monica brings valuable insights to help businesses turn customers into lifelong fans.In this episode, we dive deep into the world of customer loyalty and brand advocacy. Monica shares her expert tactics and strategies to create a fan base that not only loves your brand but also becomes ambassadors for your business. Learn how to build strong relationships with customers, deliver exceptional experiences, and leverage the power of word-of-mouth marketing. Discover the importance of aligning your brand values with your customers' desires to cultivate true brand advocates..Visit Monica Monica Sharma-Patnekar's website, www.businesswithmonica.com, to explore more about her expertise in customer loyalty and brand advocacy. Take advantage of her freebie for our listeners at www.businesswithmonica.com/postpurchasepro.Connect with Monica on Instagram (@businesswithmonica)LinkedIn (Monica ShahmaPatnekar)Twitter (@businesswithmon)Facebook (Business with Monica) to stay updated on her latest insights and strategies..For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Wondering how to find your community of dedicated supporters? In this podcast of the Nonfiction Authors Podcast, we revisit the 2022 Nonfiction Writers Conference to hear Stephanie Chandler's advice on attracting lifelong fans. Listen in for great tips for your path forward, and be sure to check out the lineup for this years Nonfiction Writers Conference at nonfictionwritersconference.com. 

A solid fan base is what makes a rock band successful, and it's no different for real estate professionals.   But most of us focus on the individual transaction and miss an opportunity to build long-term relationships with our existing clients and turn them into raving fans.   And that means missed opportunities for referrals and repeat business.   Rivers Pearce is CMO of Milestones, a homeowner management platform that helps agents and lenders turn single transactions into forever clients.   On this episode of Listing Bits, Rivers shares his background as a touring musician and transition to proptech, discussing how he built the lead generation department at BoomTown.   Rivers explains why agents should market themselves as a trusted advisor for all things home and explores how real estate professionals benefit from referring business to home service professionals and other local businesses.   Listen in for Rivers' insight on nurturing relationships with your existing database and learn how Milestones can help you provide the kind of value that turns one-off clients into lifelong fans!   What's Discussed:     Rivers' background as a touring musician and how he transitioned to proptech How the skills Rivers developed as a performer translate to real estate and proptech Rivers' experience in building the lead gen department at BoomTown How the way proptech supports real estate agents with lead gen has evolved over time How Rivers thinks about using sphere of influence vs. portal aggregation to generate business The opportunity to build relationships with homeowners that most REALTORS miss Why agents should market themselves as a trusted advisor for all things home The benefit of referring business to home service professionals and other local businesses How Milestones functions as a homeowner management platform for agents How Milestones creates a custom maintenance plan for homeowners How Milestones helps REALTORS nurture relationships with their existing database   Connect with Rivers:   Milestones Rivers on LinkedIn Rivers on Twitter Rivers on Instagram Email rivers@milestones.ai or ashley@milestones.ai for a 3-month free trial   Resources:   BoomTown Mark Davison on Listing Bits EP042 Curaytor CallAction Agent Legend Drew Meyers of Geek Estate Tom Ferry   Our Sponsor:   Cloud CMA for Brokers

The title of this week's episode says it all... Nail Your Brand & Make Lifelong Fans. I know it's not cranberry sauce – but this is exactly what you want Diane Foy to bring to your Thanksgiving potluck! Diane helps multi-passionate artists nail their brands so they can slide into the spotlight with the impact – and income – to match. Diane's background as a fashion photographer and make-up artist gives her an edge when it comes to knowing how you fit into the marketplace... But her creative psychology and PR experience are her super powers: She cuts through limiting beliefs and tired old industry standards so you can craft a magnetic brand. You know, a brand that gives your network the privilege to discover you and fall in love with you for the longterm! And that right there is exactly what you need to have a secure, successful, money-making creative career... which is 100% something to give thanks for!  Happy Thanksgiving & Happy Listening!   Thank you for tuning in to this episode of Brian Breaks Character! If you loved this episode, please subscribe and leave an honest review. Your review helps boost the show and gives us the chance to help more creatives get out of suffering for their art and into action.  CONNECT WITH DIANE Instagram https://www.instagram.com/dianefoyarts/ Website https://dianefoy.com/ Fans, Media, and Industry Attraction Playbook https://dianefoy.com/freebie   Subscribe To The Podcast https://podcasts.apple.com/podcast/id1570747490   Watch The Uncut Behind-the-scenes Video Of This Episode On YouTube: https://www.youtube.com/user/brianpatacca Need New Representation? Get In On This Free Training: https://makeagentswantyou.com   Follow Me On Instagram For A First-look At Our Guests And Upcoming Episodes! https://www.instagram.com/briansaysthat   Episode Transcript https://brianbreakscharacter.s3.us-west-2.amazonaws.com/Ep.+93+-+Nail+Your+Brand+%26+Make+Lifelong+Fans+with+Diane+Foy+-+Transcript.pdf 

Excellent, even exceptional, customer service isn't enough today…because it's what your customers expect. So how do you go beyond impressing your customers with exceptional customer service, so that your customers become obsessed with you and your business? Today's guest, Jon Picoult, helps answer that question as we discuss concepts from his new book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In our conversation, we discuss topics that can help transfer how you approach creating your interactions with your customers, such as: the difference between ‘customer experience' vs. ‘customer memory,' opportunities for strategically crafting a customer experience process, and quality vs. quantity when providing information to your customers. Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has been featured by dozens of media outlets, including the Wall Street Journal, the New York Times, NBC News, and Forbes. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Jon earned his bachelor's degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Jon Picoult, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – JonPicoult.com Impressed2Obsessed.com Jon Picoult on LinkedIn (ln/jon-picoult-7655777) Jon Picoult on Instagram (@jonpicoult) Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult About the Book: If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with―not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines), as well as fast-growing startups (like BILT and Framebridge), use to shape people's perceptions and sculpt unforgettable impressions―thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: Create Peaks & Avoid Valleys―leverage the science of memory to etch positive impressions in people's minds, by creating greater experiential peaks and fewer experiential valleys. Give the Perception of Control―the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. Make It Effortless―make interactions easy for customers, not just from a physical perspective, but also from a cognitive one, to satisfy today's demand for simplicity and convenience. Stir Emotion―harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve―customers or colleagues, individuals or institutions, employees or employment candidates―this book will help you do it with distinction. Picoult's message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and― most importantly―the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow. About the Author: Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. Jon has been featured by dozens of media outlets, including The Wall Street Journal, the New York Times, NBC News, and Forbes. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Jon earned his bachelor's degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. And, interesting fact – his introduction to the business world was working at his campus radio station! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/impressed-obsessed-jon-picoult

In this episode, Jon Picoult, founder and principal at Watermark Consulting, and author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, and Rob Markey discuss why creating fewer problems for consumers drives more value interactions and how to deliver a cost-effective experience customers value long term. If you'd like to provide feedback on the show, please fill out our survey here. If you'd like to learn more about Jon Picoult, you can find him on LinkedIn. Order Jon's book here.

In this podcast episode, I had the privilege of interviewing author and consultant Jon Picoult. This interview explores how exceptional customer experience taps cognitive science and psychology-based strategies that leaders use to shape perceptions, shape cultures, and turn more sales prospects into customers. Jon is the author of "FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans." The strategies discussed during this interview can immediately transform your company. Jon states, "Building customer loyalty is as much about crafting people's experiences as it is about shaping their memories." Whether you are a leader or a customer service ambassador, the stories and principles shared during this interview will help you and your team maximize your customer service!  • Watch on YouTube: https://youtu.be/3BJTg49g9wo • I hope you found value in this podcast episode. Please remember to like and share comments! • Listen to my Top-Rated Podcast on Apple Podcasts: https://apple.co/2Ut5Rmq • Spotify: https://open.spotify.com/show/0tmlkOaDpoL8EUYqzYAkZm?si=APHHuwvxRN6tydatGKN_aA • iHeart Radio: https://www.iheart.com/podcast/success-lessons-with-tj-hoisington-27622416/ • If there is a subject that you would like me to speak or train on, DM me: Instagram @tjhoisington https://www.instagram.com/tjhoisington/ •Subscribe to My Channel Here: https://www.youtube.com/greatnesswithin • Make sure to stay tuned for TJ Hoisington's latest BLOG post! https://www.greatnesswithin.com/blog

On this episode of the Salesman Podcast, Jon Picoult explains how to turn your customers into raving, lifelong fans and what effect this has on the number of deals you'll close this year. Jon is the founder of Watermark Consulting and author of “From Impressed To Obsessed”. Coming soon. Transcript: Coming soon.

Companies subject their customers to unthinkable indignities every day. It's time to inject more humanity into our interactions with our customers. It's time to imbue our interactions with more emotional resonance. It's time to improve the customer experience. That's why I'm talking to Jon Picoult, Founder & Principal at Watermark Consulting. He literally wrote the book on it — From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In this episode, we delve into the nitty gritty of acing the customer experience. Join us as we discuss: The difference between customer service and customer experience How positive employee experience leads to positive customer experience How to make the case for investing in customer experience The importance of creating peaks and valleys and finishing strong Check out these resources we mentioned during the podcast: JonPicoult.com You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Jon Picoult, customer experience expert and founder of Watermark Consulting shares insights from his latest book: "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Learn how to convert more sales prospects into customers and more customers into obsessed brand ambassadors.

Welcome to an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon's new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. He helps companies impress their customers and inspire their employees, creating “raving fans” that drive business growth. He worked with some of the world's foremost brands, personally advising CEOs and other members of the C-Suite and helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes. Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. In this episode, Jon talked about how his career led to understanding customer experience and how to deliver value that will provide customer satisfaction in any kind of business or industry. For individuals and businesses who want to understand more about providing better customer experience and why it matters, this is for you. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon Picoult: https://amzn.to/3H9SM6y Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

In this week's episode of the SIMPLE brand podcast, I talk with Jon Picoult, author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans!We know customers will leave after a bad experience. But we don't stop to realize that they also leave for an okay experience - a satisfactory experience.Think about it. You may keep buying from a brand because they're meeting your expectations, and you feel okay as long as they continue doing that. But what if you find a brand that'll exceed your expectations? What if you find a brand that'll deliver a remarkable experience every time?  Now combine that with how easy it is to switch brands today. Buh-bye satisfactory experience! And that's just what your customers are doing with your satisfactory experience.That's why I was happy to talk with Jon Picoult this week.  Jon's the founder of Watermark Consulting. He's a keynote speaker and one of the most noted authorities on customer and employee experience. He's been featured by dozens of media outlets, including The Wall Street Journal, the New York Times, NBC News, and Forbes. And Jon is the author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans. Jon and I discuss his lessons around building customer loyalty through his 12 customer experience principles. What's great is that these principles can be applied to most any type of business. And they can be applied to your employee experience to build more loyalty from your people. RESOURCES FROM THIS EPISODEJon's book: From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong FansWatermark ConsultingJon's Annual CX ROI Study

“I think the most successful chief customer officers are the ones who realize their job is to make heroes of other people,” says Jon Picoult, founder of Watermark Consulting and author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In this episode, Jon and I explore a few of the principles from his book to improve customer experience and drive business growth.

This episode features Jon Picoult, the founder of Watermark Consulting is a renowned expert in customer experience. He helps businesses create raving fans that drive business growth by impressing their customers and inspiring employees.A number of media outlets have featured his insights, including The Wall Street Journal, The New York Times, Harvard Business Review, and Forbes.com (where he regularly contributes). His new book, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans,” debuted as an Amazon #1 New Release in its category.

Learn about what the U.S. government is doing to improve customer experience, a Canadian sports equipment retailer redefining an international symbol, and how to turn your customers and employees into lifelong fans. Bite-Sized Delight From the Episode: • Even the Government is Paying Attention to Customer Experience - The U.S. Federal Government is improving customer experience with legislation and executive actions focused on diversity and accessibility. • Don't Miss the Chance to Re-invent Icons - Ability Signs is on a mission to highlight abilities instead disabilities with an update to the infamous blue and white handicap wheelchair icon. • 12 Actions for Improved Experience - Jon Picoult's book “From Impressed to Obsessed" offers science-based experience design suggestions for turning customers and employees into lifelong fans. Are You Looking for Things We Referenced? • Emerging Trends in Customer Experience - Nextgov highlights the latest in digital service delivery in the federal government (e-book) • Ability Signs • From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans - by Jon Picoult Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

Satisfaction is a one-way ticket to the business graveyard. That's just one nugget from today's guest Jon Picoult. Jon recently released his first book, "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." He is also the founder of Watermark Consulting, a firm helping businesses keep their customers. Jon says most businesses don't meet customers' basic expectations, adding those who have a need for a customer service department are doing something wrong. Jon introduces Jeffrey to the idea of a company's onstage and backstage roles and how everyone in an organization plays a role in the customer experience. Jon also emphasizes the importance of keeping customers happy in the age of the social media megaphone. Buy the book: https://watermarkconsult.net/jon-picoult/books/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Strategy Skills episode 187, an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon's new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. He helps companies impress their customers and inspire their employees, creating “raving fans” that drive business growth. He worked with some of the world's foremost brands, personally advising CEOs and other members of the C-Suite and helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes. Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. In this episode, Jon talked about how his career led to understanding customer experience and how to deliver value that will provide customer satisfaction in any kind of business or industry. For individuals and businesses who want to understand more about providing better customer experience and why it matters, this is for you. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon Picoult: https://amzn.to/3H9SM6y Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

With every interaction, businesses win or lose share.  Each touchpoint – be it with customers, distributors, or even employees – presents an opportunity to either build brand loyalty or erode it.  Listen in as  Jon Picoult shares how to create experiences that don't just satisfy, but impress.   Jon is the author of “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans.” He has worked with some of the world's foremost brands, personally advising CEOs and other members of the C-Suite. His  insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes.com.   Key Takeaways [3:25] Jon explains the difference between customer experience and customer service. They're not synonymous! [7:10] Another term that gets confused with customer experience is user experience. Jon breaks down how this is different. [8:45] With that being said, you cannot deliver excellent customer service without employees who are engaged. This means you do have to invest in your people if you want to see the overall customer experience improve. [11:45] Jon has seen time and time again executives not valuing the importance of customer experience. He realized he needed to talk in “executive” language to really drive the point home that happy customers equal a higher valued business. [14:05] Here is why this particular supermarket is the perfect example of what a good customer experience looks like. [16:55] Businesses are not only in the business of shaping the customer's experience. They are in the business of shaping the customer's memory. [21:15] The onboarding experience is often messy, and that's a bad thing because that's one of the first experiences your employees are going to see. [27:45] It's a job as a leader to make sure everyone in the organization understands their purpose and the reason why their jobs are critical and help the organization to run smoothly. Sitting down and just having a conversation about the importance of their impact goes a long way. [30:25] Humans are control freaks. We want to know where we're going at all times. Jon explains how that affects the customer when they're trying to do business with you. [33:15] You don't have to change the experience, you just have to give the appearance of control for the user to feel at ease. [37:30] There are huge turnover rates happening in the workforce right now. Leaders are scrambling, but the same techniques used to build loyalty in customers can also be used with employees! [43:20] If you boil this process down, it's all about making people feel good about the interaction they just had with you. [44:05] Listener challenge: Serve with distinction. Be accountable to your staff.   Quotable Quotes “When you have high turnover it causes a deterioration in the customer experience.” “The details because the details have the opportunity to shape people's perspectives.” “To give people a perception of control, you're setting expectations for them. The minute you set expectations for them, you conform their thoughts to the experience and they know what's coming around the corner.” “When people see a boss or a manager who's fighting for them, who's in their corner, who's helping them develop their career, those people will walk through walls for that person.”   Resources Mentioned Sponsored by: Darley.com Watermarkconsult.net Pre-order Jon's book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Jon on LinkedIn Jon on Twitter “TLP197: The Gift of Struggle” — Bobby Herrera

Creating Raving Fans & Driving Business Growth: Jon Picoult, founder of Watermark Consulting, a noted authority on customer and employee experience and author of the just released From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans speaks with host Richard Levick of LEVICK about creating great customer service experiences for consumer brands and professional services companies. Jon has previously advised the CEOs and executive teams at some of the world's foremost brands, representing over $600 billion in annual revenue.

Listen now | Jon Picoult is the author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. He is also the founder of Watermark Consulting and a noted authority on customer and employee experience. Jon helps companies impress their customers and inspire their employees, creating raving fans that drive business growth. Jon has personally advised the CEOs and executive teams at some of the world’s foremost brands, with his clients collectively representing over a million employees and more than $600 billion in annual revenue. Get on the email list at helpingsells.substack.com

Today's interview is with Jon Picoult is founder of Watermark Consulting, a leading customer experience advisory firm, and author of a new book: FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon joins me today to talk about the book, the most universal problem in customer experience today, why customer experience is like a choreographed performance, the biggest mistake companies make when embarking on a customer experience improvement effort and the ROI of customer experience. This interview follows on from my recent interview – Customer purchasing decisions are increasingly being driven by their values – Interview with Alan Williams — and is number 407 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

The past 18 months have brought unthinkable tragedies and uncertainty to the entire world and changed how most people live, work and interact with companies.  But according to Jon Picoult, author of From Impressed To Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, out of every crisis comes opportunity. Even with the chaos and uncertainty, there are opportunities to strengthen relationships and improve customers' lives.  Engaging with customers in an uncertain world starts by really understanding them, including their new and emerging needs and fears. What matters to customers and what they look for in a shopping experience is likely very different now than it was just a few years ago. By listening to customers, companies can capitalize on these changes to mitigate customers' challenges and improve their experiences.  Picoult says that more than shaping experiences, companies are shaping memories. Truly engaging with customers involves stirring emotion. Experiences that are laced with emotion are far more memorable than those that aren't. By connecting on an emotional level, companies can take customers from a place of vulnerability to a position of strength and create a strong, memorable experience.  Picoult gives the example of the Australian grocery chain Woolworths, which was one of the first companies to offer early morning hours dedicated to elderly and at-risk shoppers during the early days of the pandemic. Woolworths talked to its customers and realized at-risk people were scared to be shopping during busy times when the store was crowded. So it created dedicated early morning hours, and the practice spread to retailers around the world. Woolworths understood customers' needs and went the extra mile to connect its solution to the emotions behind the challenge. In the process, it endeared itself to customers.  In these times of chaos and uncertainty, customers want something they can depend on. They want to interact with brands that will listen to them, understand their struggles and then go out of their way to fix them. Engaging with customers during these challenging times doesn't mean completely changing the customer experience—it means tweaking your current offerings to match what matters most.  Although these times are challenging, it's also a chance for brands to strengthen their relationships and turn their customers into lifelong fans. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the waitlist now for the new Customer Experience Community here. 

My guest Rick Jones is the Founder and Head Captain of Fishbait Marketing and Fishbait Solutions. In this episode we will learn how to turn customers into fans by understanding their tribes, and in so doing enhancing their lifestyles. This content is a must for any leader working hard to create loyal, lifelong supporters.

Hey, there CNFers, Happy New Year. It's 2018 and we're gettin' rollin' here for the biggest, baddest year for The Creative Nonfiction Podcast. And what is the Creative Nonfiction Podcast? It's the show where I speak to the world's best artists about creating works of nonfiction: leaders in the worlds of narrative journalism, documentary film, radio, essay and memoir, and tease out the habits and routines so that you can apply their tools of mastery to your own work. I'm Brendan O'Meara. And to kick off the New Year, I'm actually not interviewing anyone because I've been traveling around creation at significant personal cost to see family and friends on the East Coast. So Episode 82 is me reading “The Language of the Gods,” my essay for Chris Arvidson's and Diana Nelson Jones' collection of baseball essays in “The Love of Baseball: Essays by Lifelong Fans.” The essay does have some footnotes, something I used to love, but am starting to have mixed feelings about, so when the footnotes appear, you'll hear me say FOOTNOTE and I'll read it followed by END FOOTNOTE. They're not too disruptive. This is gonna be a big year, so if you dig the show, subscribe wherever you get your podcasts, share it with a friend, and leave an honest review on iTunes. I'm extending my offer to edit a piece of your work up to 2,000 words and an hour of my time just for leaving a candid review. Just send me a screenshot of the review when it posts and I'll reach out.

Chris Arvidson says, "There's so much great real stuff happening that it seemed dumb to make up anything." What's going on, CNFers? Before we get started I want to tease something. I have something I'd like to offer you loyal listeners and the thing is I could say it now, but I think I'm going to hold off until the very end of the show. Is that mean? That's kinda mean isn't it? Sorry about that…no I'm not… This week I welcome Chris Arvidson for Episode 75 of The Creative Nonfiction Podcast, the show where I speak with the world's best artists about creating works of nonfiction, leaders in narrative journalism, radio, essay, memoir, and documentary film and try to tease out their stories, habits and routines so you can improve your own creative practice. Chris co-edited along with Diana Nelson Jones The Love of Baseball: Essays by Lifelong Fans published by McFarland. It's a beautiful book and we talk about its genesis, what makes for good baseball writing vs. horrible baseball writing, what's the most important thing for Chris when developing a story, the organic nature of building a network, favorite books on writing, and much more. Chris also edited the anthologies Reflections on the New River and Mountain Memoirs. You can find more about her and her work at chrisarvidson.com. You feel good? You read to go? Let's get to episode 75 with Chris Arvidson. Dig the show? Leave a nice review on iTunes. Thanks, CNFers!